1282 samples of this type
According to Errington & Miragliotta, the American government used national security to inflict more control on civil autonomy and media (2007, p.6). National security influenced the media to put across their preferred views. National security manipulated the media to portray the opponents as untrustworthy and weak individuals. National security used...
Media is a powerful tool for transferring important messages can change the opinions of the public or make a difference by supporting a particular point of view or persuade to change one’s opinion. This paper will examine three examples of such persuasive messages found in media. A persuasive message is...
Introduction The truth in the case From a close evaluation of the story, one is in a position to tell that the Rolling Stone’s version of the story, “A Rape Case on Campus”, is a story of journalistic failure that could be avoided. The narrative’s failure involved poor reporting, editorial...
Introduction The significant developments in technology, especially the use of social media has simplified the way like-minded individuals air their grievances and articulate positions on issues of interest. In this modern society, social media is like a traditional community, where aggravated individuals converge in a common place to plan for...
Today, the power of persuasion is one of the most important aspects in many organizations. Some companies use persuasion to make people pay more attention to their products and services. Some organizations use this technique to motivate people and provide them with opportunities. Media is the field where persuasion messages...
The digital revolution is indeed an important phenomenon that completely changed humans’ lives. Before it, the communication between humans was limited to real-time face-to-face or phone conversations and written asynchronous communication (letters, pagers, phone texts). However, nowadays, people tend to communicate through social networks, text sessions, Snapchat, etc. (Wagner, 2015,...
Introduction The case study discussed in this research paper is that of Edward Snowden and the series of embarrassing allegations and leaks that were printed by the UK based newspaper, Guardian, against the mass surveillance system that the US government had established along with the National Security Agency (NSA) (Greenwald,...
Introduction Public opinion about a person is usually based on the image created by the media. Politics, celebrities, famous people, and anyone else caught by the lens of a camera become dependent on the information produced by the journalists of all kinds. Media has powerful tools to shape public opinion:...
Introduction Studies show that young people do not save, and this behavior follows them into adulthood under the assumption that the government will take care of their needs in old age. People find it difficult to put some money aside because there always seems to be an urgent need for...
Communication is an integral part of modern society, as well as the business world. It is not only a way to exchange information or attract people. Communication is a means to improve management and job performance and achieve positive results and competitive advantage (Clampitt, 2016). Nowadays, many organizations underline the...
Market Analysis Cyclefest can be described as an open area event that is attempting to take advantage of the growing popularity of cycling and outdoor festivals (Beard and Ross 2013). It is based on this that it can be classified as a form of events tourism wherein people from various...
Introduction In my perception, Chinese Ney Year is inseparably linked to rich symbolic imagery, ancient superstitions, delicious foods, and colorful festivals. It is possible to say that the Golden Dragon Parade, which takes place in the Chinatown of Los Angeles every year since the very beginning of the 20th century...
Introduction Democracy refers to a system of governance whereby the citizens are allowed to participate in the policymaking process. In a democratic state, the people elect their leaders in a general election. The elected leaders usually represent the public in the process of policy formulation. According to Monten (2005), the...
In the frames of the current journalistic trends, the participative approach to writing prevails, allowing authors to express their personal attitude to the events. Willis (2003) noted that “What you give up in terms of arms-length objectivity, you more than gain in terms of understanding and empathy” (p. 21). The...
Introduction In 2013, Indonesia was ranked among the top five countries worldwide on Facebook usage. The state is democratic (Aspinall, 2010, p. 20), and this form of governance allows the growth of social media as opposed to China, where such liberties are curtailed. Indonesians use social media for economic purposes,...
Introduction Production of goods and services is crucial for the existence of the society, but the advertisement used to promote them has a number of negative effects on the society. In this paper, a number of these results will be discussed, and some possible ways to oppose this influence will...
The objective of this memo is to analyze the effectiveness of the government using social media and the Internet to ensure transparency in service delivery. In the past, print media has been the most preferred mode of communication between the government and the citizens. However, this preference has changed with...
Introduction Modern technology has undergone numerous transformations, and today people enjoy a lot of benefits derived from the use of sophisticated technologies. Therefore, scientists continue to work hard to invent new ways of doing things and making life easier (Boykoff & Yulsman, 2013, p. 1). This has pushed nations and...
Social media has become one of the most utilized platforms in the world today. Advances in technology have enabled a lot of access to information and eased communication. Most social media platforms require that the user should connect to the internet and more so have a mobile gadget. The demand...
Apparently, communication is a decisive factor in the prevailing society where information technology has become prevalent and highly accessible to the people. In this regard, malicious as well as unpleasant information is shared through the internet of such social services accepted in the United Arab Emirates (UAE) like Facebook. It,...
Introduction Eating disorders refer to the adverse modifications in eating behaviors, thoughts, and emotions. They belong to the group of psychiatric disorders. Eating disorders are one of the most urgent problems in the modern society. They are characterized by the highest mortality rates within the group of mental disorders. Anorexia...
Introduction People like to use advertising as a way to communicate with the public and sell various products and services (“Advertising” par.1). Regarding the methods and spheres of advertising, it is hard to understand if it has only positive or negative effects on people. There is one definite thought that...
Social media plays a crucial role in cyberactivism which has been defined by Howard as “the act of using the internet to advance a political cause that that is difficult to advance offline” (145). Facebook and Twitter are two of the most widely used forms of social media. Social activists...
Development of social media Reflectively, the source of media reference in this paper is social media use which has surpassed other means of communication. Scholars in the field of communication media are still fully glued to the well distributed channel of communication known as internet to predict and explain the...
Role of mass media in the presentation of gender The coherent society depends on the various means of media greatly. The rapid evolution of the technologies and their implementation into various aspects of the functioning of society impacted the significant increase in the efficiency of this very tool. Nowadays, the...
The observation essay ‘Witnessing: US citizenship and the vicarious experience of suffering’ by Carries Rentschler inspects the way the residents acquire and are probable to be a spectator to human misery by the means of mass interceded representations. According to the author, the residents ‘bear witness’ by the means of...
The Arab spring refers to the uprisings that took place in North Africa and the Middle East in the early 2010s. The revolution in Egypt took place in 2011 and led to the fall of the regime of President Hosni Mubarak (Alexander and Aouragh 891). Alalawi stresses that the major...
Introduction The human body is a dominant subject in contemporary social discourse. Besides being a symbol of individual identity, the body, as presented in the media, is a powerful tool for understanding beauty embodied in its various visual forms. Contemporary marketing communications predominantly feature socialized slender visual forms. In the...
The powers of social media have developed gradually over the last decade. Consequently, social media can provide an organization with a platform to form connections with its old and new contacts including customers and supporters. In an online article that appears on the “Tech Talk” website, Tod Newcombe explores how...
New Journalism appeared and became very popular in the 1960-1970s. It was seen as something revolutionary as journalists had not employed techniques that came into existence at that period. This approach is characterized by the presence of a significant portion of fiction, an abundance of facts and details, and a...
In the modern world of global environmental crisis, it becomes clear that nothing may be done in the same way it was earlier. People, not long time ago focused mainly on the satisfaction of their consumer needs, pleasure and entertainment with disregard of nature, gradually come to an understanding that...
New Journalism emerged in the 1960’s as a way of writing news using literary devices. This approach was new in that era. According to Boynton (21), New Journalism emphasized truth and gave little importance to facts. When it started, many people thought that this was a new approach to writing...
There are a number of critical analyses of the communication plan for Cyclefest that are necessary to be conducted before the official launch of the event in the U.K. Cyclefest is an open area event that aims at taking advantage of the growing positive reputation of cycling and outdoor activities....
Over the past few years, information technology seems to have reinvented people’s idea of public relations completely. Not only has modern media provided the methods to maintain constant contact with the people who are hundreds of miles away from the message sender, but also created the environment for evolution of...
Introduction In contemporary society, the expression of sexuality is viewed by antagonistic feminists as the pinnacle of moral decay. However, irrespective of the stand, both the protagonists and antagonists share the same view that human beings have had a deep interest in pornographic material in the image of sex. Authors...
Social networks construct and reinforce normative conceptions of femininity and women’s appearance. According to O-Neill (2014), “young women and girls are under more pressure than ever before to look a certain way” (para. 1). Older women are not an exception to this rule. López-Guimerà, Levine, Sánchez-Carracedo, and Fauquet (2012) state...
On December 15 2010, Time Magazine named Mark Zuckerberg the 2010 person of the year. The Magazine argued that the award served as recognition to Mark Zuckerberg’s power to shape the world (Bahareth 13). Zuckerberg is an extraordinary person who has not only changed the world but as well positively...
Clients are the biggest asset of social networking sites, thus, efforts should be made not only to acquire new ones, but also to maintain the existing ones by ensuring client satisfaction. Social networking sites ensure that their users stay on board by reassuring them that they are in the best...
Introduction Across the global village, the introduction of communication via the internet has liberated contact and made it efficient and cost-effective. At present, by a click of the button, an individual is in a position to communicate with the entire world. Social media has become very common among activists across...
Introduction Technological developments have been seen by the global society as a solution to many of the socio-economic problems in the world. Technology is supposed to make human life enjoyable by addressing issues that limited the ability to do some specific things. The invention of digital technologies has widely been...
Introduction Relationships between individuals have been greatly changed since the introduction of social media. Facebook, Twitter, and YouTube have made it easy for people to pass information across the globe. Therefore, this has been made possible by considerably reducing the obstacles of communication. By just clicking a button, an individual...
Introduction The goal of this paper is to demonstrate that television producers are successfully engaging viewers in program-related second screen activities. In the past, viewers played a passive role when it came to watching television programs. They had to know the right time for their favorite programs and watch them...
Introduction Many organizations have embraced the art of advertising to capture the attention of consumers. Emotions account for more than half of the extent to which consumers are satisfied with various products. Trend assumed by firms is dependent on the emotional involvement of consumers. With current escalation in the adoption...
The rapid development of technologies led to significant changes in the manner of people’s interactions because of the necessity to respond to the tendencies of the constantly changing world. The progress of Instant Messaging technologies, social media, and Skype means the beginning of the digital era in which the computer-mediated...
Issues in Social Networking In recent years, it is becoming increasingly clear that social networking applications such as Facebook and Twitter provide users with numerous new and exciting opportunities for establishing relationships across the geographic landscape (Rodricks, 2009), but also with concerns that increase the likelihood of new risks to...
Introduction The global advertising industry is growing rapidly with advertisers adopting new phenomenon in the advertising of either goods or services. Primarily, advertising sought to create awareness of certain products or new services initiated by companies, thus performing an imperative role as a marketing strategy of great competitive advantage. Internationally,...
Social media platforms have influenced the lives of children and young teens in many ways. These platforms are associated with negative and positive aspects. Owing to this fact, there is the need for people to appreciate the impact of social media so that they can caution children and young teens...
The wonderful thing about writing a regular blog post is that you have a steady writing assignment. The challenging thing about such a gig is that you need constant streams of fresh content. How can you generate endless new ideas – ideas that seize reader attention, reel them back in...
Introduction Social media (for instance, Facebook, Twitter, and Youtube) has played a key role in the way human beings communicate by enhancing data sharing through considerably trimming barricades of communication. Through social media, persons from diverse areas of the globe are able to note any developments of occasions or events....
Introduction: Technology in the XXI Century The pace of the progress that the humankind has made in the XXI century is truly unbelievable. Known as “accelerating change” (Brown 24), the given phenomenon has created the environment in which lifelong learning has become possible. However, the sharp increase in technological progress...
Introduction In the 21 century, internet technology gave entrance to various internet tools. These tools have incorporated in bringing the world together through fast and efficient global communication. Acuff provides that the creation of internet tools such as Facebook, Twitter, and YouTube made information distribution from one to many, many...
Dissemination of information has been made simple and faster since the discovery and creation of social media. The most popular social networking sites include Facebook, Twitter, and YouTube. These social networking sites are very effective in the mass distribution of information due to their affordability and accessibility. The number of...
Technology has become a part of people’s lives and many individuals cannot imagine a day without their cell phone or computer. I also tend to use technology extensively. For me, a cell phone is a great helper as well as the squeezed world in my hand. I can reach anyone...
Today, whenever we are in a public place such as a bus stop, a metro or a café we can notice many people preoccupied using various devices such as tablets, smart phones or laptops to browse the Internet. All of these people are regularly connected with others by means of...
Introduction Activism is an act of pressing and advocating for certain changes in society. It can be carried out in many ways such as writing emails to the targeted groups or posting reports in newspapers. There are several forms of activism, which include political activism, judicial activism, student activism, and...
Introduction Technology has shaped the life of a contemporary individual. People find their live much easier than it used to be as technology enables them to do more within less time. Communication has also become affected. Many people are even worried that they have become “too immersed in the digital...
Internet sites and social media platforms such as Facebook, Twitter, MySpace, Whatsapp, LinkedIn, among others, have created new revolutionary ways to communicate, socialize, and interact. Other powerful mobile and web-based applications have also been developed for almost every social aspect of human life: From Uber, which helps users to get...
The nature and lifestyle of people in the world have been influenced by social networks. Recent developments in social networks include Facebook, YouTube, and Twitter. Communication of people has been made easy through the removal of communication barriers by social networks. According to Strain, information from any corner of the...
Introduction The recent technological advancement has made communication a lot easier. More than 50% of the world population are now using cell phones and other wireless devices to transmit voice and text messages across the globe (Howard 6). According to Howard (7), social media makes it possible to transmit information...
The above is an advertisement for the Evian drink, which shows a man whose midsection resembles a child. The advertisement illustrates that the drink helps people feel young and forget their worries. It further has a writing that shows that no one deserves to feel like a grown-up inside, as...
Introduction In the era of information technology, social media has reached a new stage of its development, where the speed of message delivery and the possibility to reach even remote corners of the Earth created a platform for global communication with no limits whatsoever. The fact that major political changes...
Analysis of print advertisements for similar products using semiotic methods This is a semiotic analysis of two print advertisements whose similarity lies in the fact that all of them refer to fragrance, but of different sexes. Semiotics study focuses on signs, sign systems, and their resultant meanings. People use this...
The world we live today is very distinct from the one man lived many centuries ago. A lot of changes have taken place almost in all facets of human existence such as social, economic, and political hence influencing peoples’ way of life to a greater degree. In the ancient days,...
It is generally agreed upon that the social media, in contrast to the mass communication industry, reaches a large number of audiences and thus is to a greater extent, democratic. With the use of social media such as Twitter, Facebook and YouTube, news, and information spread fast thus, they have...
Introduction Technology is making communication easier in today’s world, but at the expense of personal contact. More and more people choose to interact from home in front of a computer screen as this type of communication allows them deal with their own business, stay at home, and talk to people...
Introduction Human interactions appear in the form of communication, and this communication can either be in terms of spoken or written discourse. Discourse is a word derived from a Latin word, discursus, and it means conversation or speech. Therefore, in any communicative event, discourse is the dominant feature. In fact,...
Historic Overview of the City The foundation of the City The City of Santa Clarita is one of the largest cities in California that is considered to be a bright example of edge city due to its rich history and favorable conditions for living. Although Santa Clarita was incorporated only...
Politics, business, and media are the connected spheres, and the life of Michael Reagan supports this idea, serving as an effective illustration. Michael Reagan is a famous American author, columnist, political consultant and strategist, and the former American radio host. Reagan became known in the United States because of his...
The press involves various materials that include the media, machines and other printed items. The main aim of the press is ideally to inform the masses. History has it because most of the information we get is from the press. The press has undergone a revolution which in many aspects...
The roles of men and women in society have always been different to a large degree, and it would seem that women’s movement would change the way women were treated in society, but television and media brought about new problems that are evident in the modern day and age. For...
It is very difficult to become acquainted with new people. The problem is that a person knows nothing about you. That is why it is possible to create the list of five words which can give at least a vague idea of your character. Of course, these five words cannot...
Introduction Modern technology has enabled people to communicate effectively and this aspect has revolutionized how they conduct their daily activities. The entertainment industry has benefited from improved technology and television stations have earned public recognition through their programs. Media personalities have advanced their careers and this move has created room...
Introduction This paper will delve into the changes that the social media landscape has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S....
Effective communication is one of the most important prerequisites for business success. This is because, not only does it help to pass on important messages from top organs in an organization, but also in some instances, it can help to solve organizational problems, which may arise because of ineffective communication...
Content marketing is a booming activity right now, with thousands of websites and blogs posting tens of thousands of pieces of new content daily. This competitive market of ideas can challenge a business/website owner seeking novel content to attract and retain customers. This task is complicated by rapid changes in...
My greetings to everyone, who decide to spend some time near own TV-sets and watch our program! Today, we will talk about our history, our past that has an unbelievable impact on our present and certainly on our future. At the end of the 19th century, lots of American farmers...
One of the most critical and vulnerable stages of human development is adolescence. This period is true for any boy or girl and, factually, is the most susceptible to changes, broadly affecting the psychological level of the human being (Craig & Baucum, 2001). In the modern culture, both audio and...
Introduction There is a well known marketing cliché that even if you have invented the best mouse trap in the world, people will not beat a path to your house to buy it. In other words, the product has to be marketed well for it to be successful. This paper...
Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet....
After the influence of salesmanship became publicly noticed in the 18th cent., the present complex form of advertising began to evolve. Nowadays, one cannot imagine his/her life without openly sponsored offering of goods, services, or ideas through a variety of media of public communication. On the one hand, advertising convince...
Public Service Announcements (PSAs) are powerful social issue ads targeting a great variety of problems, including human trafficking. To increase the effectiveness of an advertisement campaign and address the issues more efficiently, it is important to understand what the project’s target audience is and select the appropriate communication means which...
Introduction Public speaking refers to the act of speaking to a group of people. Although the thought of speaking in public creates anxiety and discomfort, it does not have to be scary (Thomas, 2009). In general, excellent public speakers are men and women who tend to focus on having a...
