115 Product Marketing Essay Topics

🏆 Best Essay Topics on Product Marketing

👍 Good Product Marketing Research Topics & Essay Examples

  1. The Coca-Cola Consumer Behavior and Demographics
    In the Coca-Cola adverts, the drink is promoted as ‘a brand connected to fun, friends and a good time.’ And the consumers want to identify with this.
  2. Compact Disk: The Product Life Cycle
    This research paper will analyze the product life cycle of a compact disk (CD) right from the design stage to the waste disposal destination.
  3. Dyson Company: Cordless Vacuum Cleaner Marketing Plan
    This report presents a strategic marketing plan for Dyson to introduce a new type of cordless vacuum cleaner. A comprehensive marketing plan will be outlined.
  4. IPhone: Marketing and Purchasing Decisions
    This report analyzes the marketing campaign for the iPhone X, using such marketing concepts as the product, production, and marketing orientation.
  5. Carrefour Company’s New Product Marketing in the UAE
    New product development is a continuous process and an unavoidable part of Carrefour’s mission. New product development has many phases to work with it.
  6. Apple Products and Technology Adoption Lifecycle
    The technology Adoption Model describes the lifecycle of a given product from the moment it first enters the market to the time it saturates it.
  7. Stages of the Product Life Cycle
    The report gives an analysis of the various marketing mix strategies that should be considered in product life cycle.
  8. The Samsung Company’s Headphones Target Market
    The Samsung Company’s target market is diverse groups of people with different demographics, geographic, psychographic, and behavioral characteristics.
  9. Shell Company’s Product Marketing Analysis
    I would change the marketing strategy to focus on the environmentally friendly activities the company is performing, showing the public that Shell shares their concerns.
  10. Fitness Tracker Product Feasibility Study
    This feasibility study provides a review of the key components that need to be considered before launching a new fitness tracker and entering the wearables market.
  11. The Face Mask: Marketing Plan
    The market size expansion for face masks is due to the increasing COVID-19 infections in the recent past. Mask production and utilization is also increasing since 2019 to date.
  12. Business Plan for Star-up Online Candy Company
    To ensure the success of the online candy shop, the owner will employ different marketing plan strategies. The online candy shop satisfies the needs of its target clients.
  13. Apple Watch Product’s Marketing Communications
    The target market for the Apple Watch is a discerning, non-conventional buyer who has no qualms about being an early adopter of technology.
  14. Service and Product Marketing
    Although some people maintain that service and product marketing are carried out the same way, the reality on the ground show a completely different picture.
  15. Organic Milk Products’ Marketing Strategy
    To succeed in marketing activities, a marketing strategy is a must-have. This paper discusses how to go about developing a marketing strategy for organic milk products.
  16. Smirnoff Product Life Cycle on the Market
    The subject of this paper is the product life cycle of Smirnoff and associated products and what the Company has done to manage the product through the various stages of the cycle.
  17. Drones Production Company Marketing Plan
    The production and further distribution of the small multifunctional drone have the potential, and the proposed marketing mix addresses the specifics of the discussed industry.
  18. Nike Inc.’s Marketing and Promotion Mix
    For Nike Inc. to advertise its products, the company uses the 4P’s marketing mix, including product, price, place, and promotion.
  19. Adidas Services Marketing Strategy
    The present paper describes a marketing strategy for a new Adidas product personalized selection and delivery service based on a specific type of activity of a customer within a mobile application.
  20. McDonalds’ Veggie Burger’s Marketing
    Marketing mix’ for Veggie Burger will mean the strategies adopted and implemented by the firm including product, price, promotion and distribution issues.
  21. Consumer Behavior for L’Oreal Shampoo
    The paper examines the consumer behavior in the consumption of L’Oreal shampoo and provides recommendations on improving the future market share of the company.
  22. Market Segmentation, Orientation, and Positioning
    Market segmentation is critical for the success of the organization. As such, firms have to be tactical while deciding on the market segment to be targeted by a particular product.
  23. Rockstar Energy Drink Marketing Research
    The paper provides a marketing research for Rockstar energy drink, reveals factors influencing the purchase of the product and studies global marketing presence.
  24. Tenzing Energy Drink’s Price and Distribution
    Tenzing is a purportedly natural plant-based non-GMO energy drink, it is available in three countries: the UK, the US, and the Netherlands.
  25. Nike Inc.’s Strategic Marketing Plan for New Products
    This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products.
  26. Galaxy Chocolate Product Launch in Canada
    The successful launch of any new product in a given market requires careful analysis of the potential of the product to succeed in the given market.
  27. Blood Pressure Device: The Direct Marketing Campaign
    The product selected for marketing is blood pressure device. The uniqueness of this medical product is that it can be used at home and by all family members.
  28. Proactiv, Its Qualities and Advertisement Strategy
    Proactiv uses benzoyl peroxide as an active ingredient, which makes it effective. What Proactiv does is deep-cleanse the skin, which is why it can be suitable for some.
  29. Food Innovation: Ayran Yogurt in the Scandinavian Market
    This study researches the suitability of Ayran yogurt product and how to introduce it as a healthy alternative to soft drinks in the Scandinavian market.
  30. The Australian Biscuit Market Analysis
    The Australian biscuit market is facing rapid growth due to the increase in sales is attributed to an increased preference for light snacks in daily business or traveling.
  31. New Product Launch: The Case of Apple Watch
    The paper analyzes Apple Watch launching steps, considering the product as an indicator of status and luxury, affecting consumer attitudes towards the new product.
  32. Daimler Company’s Smart Cars Marketing Strategy
    This work explains Daimler’s business and marketing strategy for introducing the Smart Car into global international markets and examines its advantages and disadvantages.
  33. Marketing Strategies for the M.U.S.A Magic Pen: Insights and Approaches
    The successful introduction of the M.U.S.A Magic Pen product requires a balanced mix between marketing and strategic positioning in the expansive market.
  34. The Proserve Corp. Humidifier Product Marketing
    The new Proserve Corp. humidifier not only reduces dry air but also serves as an air freshener and comes in a variety of scents, including mint, apple, spice, and cinnamon.
  35. Fitbit Smart Sense Watch Marketing Plan
    The Fitbit Sense watch helped provide good healthcare because of its features. The company can ensure that it markets its products to attract more clients concerned with their health.
  36. A Feasibility Study for a Start-Up or a Product Line
    This paper will discuss what is needed to complete a feasibility study for a new start-up or a product line within an existing firm and its importance for business development.
  37. Automatic Coffee Machines: Competitive Analysis
    Coffee machines are an integral part of the modern kitchen, and therefore in high demand. In turn, this creates a large supply.
  38. The Perfume Pens: Marketing Mix
    The perfume pens imported from France can be sold and distributed in the destination market of Vancouver through various channels.
  39. Service Marketing and Product Marketing Definition
    Marketing can be of two types, product marketing and service marketing. Both of them of marketing are unique and need to have sufficient knowledge in order to achieve success.
  40. National Food Products Company: Marketing Segmentation
    NFPC has gained the reputation of a company that has been striving in the UAE market quite successfully by delivering essential products such as milk, water, plastic carriers.

🌶️ Hot Product Marketing Ideas to Write about

  1. Earthquake Bed in Italy: Micro and Macro Environment Analysis
    The paper aims to discuss environmental variables that have an impact on the customer’s decisions, using Italy as an example where earthquake beds might be distributed.
  2. Boeing 787 Dreamliner’s Marketing Strategy
    The Boeing Company (simply called Boeing) is “a multinational American company that designs, engineers, and produces aircraft, rockets, and rotorcrafts.”
  3. Marketing Research Importance for New Product
    The objective of this paper is to provide an overview of the steps that should be taken to ensure the success of the marketing study and the new product.
  4. The Skidoo Snowmobile: Product Marketing
    The Skidoo snowmobile is enjoyable and offers greater ecological validity. The product will be advertised through TVs, print and digital media, social media, and emails platforms.
  5. Kowloon Dairy: Unsweetened Coconut Milk Marketing
    The introduction of unsweetened coconut milk by Kowloon Dairy aims to offer a healthy substitute that will increase customers’ wellbeing at a lower price than the competitors.
  6. The Coca-Cola Company’s Marketing After Economic Downturn
    The soda industry has been hit hard by the economic downturn, and exchange rates have affected major soda brands’ earnings in the aftermath of the recession.
  7. Product Differentiation in Industrial Organization
    In marketing, product differentiation is generally defined as a tendency to develop some important characteristics for a product or a service.
  8. NutriHealth Canine Product’s Marketing Project
    The current brand portfolio consists of affordable dog food and snacks; the new product will be called NutriHealth Canine to tell the customer exactly what the product does.
  9. The V8 Infused Water Product Line Introducing New Beverage Favor
    This paper analyzes how the new beverage favor for the V8 Infused Water product would perform in the market when introduced.
  10. Apple Inc.’s iPhone Marketing Mix
    iPhone is a brand of cutting-edge smartphones designed and marketed by Apple Inc., which has targeted the high-end market segment through premium pricing and direct selling.
  11. KitchenAid Artisan KSM150 Stand Mixer Review
    Although individual preferences, experiences and social media relationship influences a purchase decision the brand KitchenAid have, has been aroused the consumer.
  12. PZ Nigeria Plc’s Packaging in Product Marketing
    This study evaluates PZ Nigeria PLC packaging in the marketing of consumer goods, and strategies that are being employed to determine the level of profitability.
  13. TechSystems Wearable Device’s Feasibility Study
    This paper represents the continuation of a feasibility study directed at determining potential solutions for the line of wearable devices developed by TechSystems.
  14. Persuasive Business Messages for Product Marketing
    The benefits of developing and marketing new products are unquestionable as the ability to market them has become a competitive advantage for successful businesses.
  15. Pet Food Product Marketing Strategy
    This paper outlines the marketing strategies that will be used for launching my pet food product: SWOT analysis, target market, market needs, and other market strategies.
  16. BerryGood: Perfect Drink for Active Women 25-55 | BevCo
    The name of the drink is BerryGood from the BevCo brand of drinks. The target market for this product is mainly women between the ages of 25 and 55.
  17. Apple and Procter & Gamble Companies’ Product Portfolio
    The essay compares product portfolio management at Apple Inc. and Procter & Gamble Company using theoretical concepts and perspectives of product portfolio management.
  18. Product Portfolio Management for Marketing
    The paper discusses product portfolio management as a key concept of strategic management and proves its vitality using theoretical perspectives and practical foundations.
  19. Raw Way: Product Marketing Plan
    Raw Way will be attractive since it guarantees better well-being and an increased level of energy, helping to cope with daily tasks faster and achieve success.
  20. The Rois Peanut Butter: Product Marketing
    The Rois peanut butter has a high chance to be successful in the market of Mexico. The properties of peanut paste will be useful to male residents of Mexico.
  21. SONY: The Launch of Fingerprint Scanner
    SONY attempted to address new market gaps by offering a fingerprint scanner that individuals could use for various purposes.
  22. Product Marketing of Augmented Reality Glasses
    Consumers often have several options for augmented reality glasses for entertainment purposes. However, most media organizations do not invest in their AR glass features.
  23. The Product Export: Action Plan
    The action plan for the product export covers the three stages of bringing the product to the new market: research and development, online retail and marketing, and offline retail.
  24. Agile Release Planning in Company’s Product Marketing
    The planning step of an agile release is crucial in the process of marketing a company’s product, as it ensures the long-term success of the firm.
  25. Product Life Cycle and Marketing Strategies
    All four stages of the product life cycle are of prominent importance in its promotion and productive work on the market.
  26. Apple Desktop Mini Product Marketing Plan
    This marketing plan presents the M1 Mac Mini, a revolutionary Mac desktop, the innovative product created by Apple company, which develops and sells computer technology.
  27. Media Popup Products Segmentation and Target Market
    Media Popup products developed by Porttron Inc. will meet the highest demand among ‘Generation-Z’ consumers, as all product features.
  28. Major Stages of New Product Development
    The process of new product development has eight major stages and starts with idea generation. It involves a systematic search for ideas about new products.
  29. New Product and Customer Expectations
    The main goal of this research is to ensure that a new product or service will meet customers’ expectations and address their unspoken and articulated desires.
  30. Whole Foods Company’s Product Marketing in France
    Whole Foods can use different promotion strategies as it will be new to France. To make their product appealing to customers, they can offer coupons.
  31. Samsung Products and the Impact of Technology on Marketing
    The paper states that applying novel technologies can prompt the marketing campaigns to become more diverse, covering various devices and platforms.
  32. Introducing USB Flash Drives to Different Audiences
    This paper attempts to show different ways of introducing USB flash drives to different audiences: new incoming students, college computer programming classes, etc.
  33. Gender-Oriented Products: Branding and Marketing
    Marketing of gender-oriented products should be more gender-neutral oriented because to be efficient in the market, the brand needs to meet the changing social requirements.
  34. Health Product Marketing in Houma, Louisiana
    The paper involves researching the demographic profile of Houma, Louisiana, identifying healthcare needs, and proposing a specific health service or product based on those needs.
  35. Introducing TechHelp USB Flash Drives
    This paper introduces different descriptions of the TechHelp USB Flash Drives to make different audiences interested in buying them.
  36. KIA Motor Company’s Promotion Management
    The print advertisement for this paper introduces the KIA Motor Company’s new car “Forte” to its potential customers.
  37. Adaptable Home Products Firm’s Marketing Strategy
    Adaptable Home Products (AHP) is a startup company ready to launch its first three product lines: furniture, kitchen appliances, and adjustable screens.
  38. Nokia E71: Marketing Plan
    The Nokia E71 product marketing plan outlines the budget of expected cost and revenues for catering for this cost, as well as the allocation of each advertisement method.
  39. Samsung Liquid-Crystal-Display Televisions Marketing
    The Samsung company revolutionized the way LCD TVs are sold through its unique approach. It makes available detailed price lists with options.
  40. Shoe-Polisher Machine as a Perspective Product
    The newly invented machine that makes business people’s life easier: users can make their life less burden with affordable/reasonable prices.

🎓 Most Interesting Product Marketing Research Titles

  1. How Coca-Cola Company Targets Its Audiences Through Media
    Coca-Cola Company uses the advantages of the media with the aim to advertize its consumers about new products and different privileges.
  2. Red Bull Energy Drink: Marketing Plan Analysis
    The marketing plan entails an analysis of the competitive advantages of the major players in the soft drink industry. These include Coca Cola Company, PepsiCo and Gatorade Company.
  3. Business Plan and New Product Marketing
    This research essay deals with how to write about an effective business plan when introducing new products in a market in detail.
  4. Personal Touch Product: Target Audience & Competition
    The paper provides a plan for our product “Personal Touch: Hair Stylist on the Move” to be launched and promoted in the market.
  5. Country of Origin and Impact on Product Category Marketing
    In the article “Consumer perception of product quality and the country-of-origin effect” Elliott and Cameron discuss the impact of country of origin on purchasing power.
  6. Product Marketing Obstacles and Decisions
    Plumbing the human mind has to be the final frontier in marketing, as in many other social sciences. This is a challenge that renders long and difficult the beginning stages of marketing planning.
  7. Jack Wills in China: Fashion Consultancy Project
    The promotion of Jack Wills in the Chinese market may be fraught with specific difficulties due to the specifics of the local cultural, economic, and political environment.
  8. Tiffany & Co.’s Luxury Product Marketing Plan
    Tiffany & Co. is one of the luxury-items retailer jewelers. It has performed well throughout the recession period. Its major strengths include a strong and direct selling strategy.
  9. School Meal Product in Canberra’s Market
    This project is dubbed ‘school meal’ and seeks to establish a network that will deliver a quality food product to pupils, beginning with schools around Canberra.
  10. Google Duo Product and Consumer Decision-Making
    The paper lists steps of the consumer decision-making process in deciding whether to adopt Google Duo and Factors that would increase consumers’ involvement.
  11. Sumo Salad Retail Chain’s Marketing Mix
    The target market for take-home single serving salad tubs will be concentrated, for it will target mainly one segment of the market – single individuals.
  12. Dream Water Company’s Core, Actual, and Augmented Product Marketing
    The core product is the main benefit that the product brings to the consumer. For Dream Water, the core product is the medication against insomnia.
  13. Wicked Laser Torches Branding and Product Marketing
    This paper discusses the packaging, logo, and branding of Wicked Laser torches to understand the effectiveness of these three aspects of the marketing strategy of a product.
  14. Cemex Cement Production and Distribution: Market Analysis
    The cement market consists of any activity that is aimed at the manufacturing and distribution of cementitious material. Companies usually provided aggregates such as gravel and sand.
  15. A. Manson’s “Boy in Motion” Book’s Marketing Plan
    The promotional opportunities for the “Boy in Motion: Rick Hansen’s Story” book by Ainslie Manson are numerous. The book is appropriate for use as a class reader in kindergartens.
  16. IPhone Product Promotion and Politics in China
    To succeed, Apple has to appeal to the Chinese client’s sense of cultural appreciation. Apple has to work with Chinese officials to deliver solutions for the local market.
  17. Amazon Dash Wand Product’s Feasibility
    Amazon launched a dash wand that allows customers to scan barcodes of packages and add the goods directly to their carts.
  18. New Balance Men’s 611 Product Marketing Plan
    Marketing plan for the New Balance Company incorporates the strategies that are aimed primarily at expanding into the new economic environment.
  19. Fast-Food Product Expansion in Middle East Market
    This paper proposes introducing a new product of TocoMAS in the Middle East markets, starting with Saudi Arabia.
  20. Sports Marketing of Products and Sports Participation
    Sports marketing of products and apparel focuses on image rather than actual participation in sports and does not reach the aim of increasing participation in sports.
  21. Effective Strategies for Product Launching and Communication in Business
    The researcher seeks to compare traditional and digital communication strategies when launching a new product into the market through the review of the relevant literatures.
  22. Richmond Plastics Company’s Product Pricing Strategy
    Richmond Plastics should develop an appropriate pricing strategy based on the competitors’ prices and the demand for the product or service in the market.
  23. Blue Ocean Walkman: Product Project
    This paper is business plan for a new product known as Blue Ocean Walkman, which is used to make the product penetrate the market.
  24. Easy Tour by Zeng R&D: Enhance Hospitality Services
    A new product development strategy and analysis that was designed by Zeng Research and Development Company. The company is developing hospitality management software for the hotels
  25. Walmart’s New Service: Innovations and Customer Impact
    The following discussion analyzes Walmart Company to determine the service that can be added to improve the customers’ experience.
  26. Prucare Managed Care Plan Enters New Metropolitan Area
    The stiff competition may put to lowering the cost of the hospital services. The development of a marketing research plan will help to determine the status of the market demand.
  27. Six Sigma Mapping Tool: Enhancing Product Promotion Strategies
    Searching for the marketing strategies that can be deemed as efficient and incorporated into the product promotion process is an integral part of delivering services to the target customers.
  28. Chevrolet Equinox: Advertising and Sales Promotion
    During the marketing campaign, the Chevrolet team must remind the market that Equinox comes from the trusted company with results.

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