115 Product Marketing Essay Topics

🏆 Best Essay Topics on Product Marketing

1. Apple Watch Target Market: Demographic Segmentation
2. Apple Inc.’s Products and Factors of Demand
3. Coffee Maker by Keurig: Target Market and Segmentation
4. Compact Disk: The Product Life Cycle
5. VHS: Product Life Cycle
6. New Balance Target Market Plan & Marketing Strategy
7. The Coca-Cola Consumer Behavior and Demographics

👍 Good Product Marketing Research Topics & Essay Examples

1. Emirates Airline Company’s Market Research

   Emirates Airline concentrates on providing the best quality of service in the industry. But it forgets that the customer is looking for something more than just quality.
2. Blackberry’s Targeting Strategy in the Smartphone Market

   The Smartphone market has witnessed concerted growth. This situation has seen Blackberry lose out its long-held global market leadership to new players.
3. IPhone: Marketing and Purchasing Decisions

   This report analyzes the marketing campaign for the iPhone X, using such marketing concepts as the product, production, and marketing orientation.
4. The Samsung Company’s Headphones Target Market

   The Samsung Company’s target market is diverse groups of people with different demographics, geographic, psychographic, and behavioral characteristics.
5. Dyson Company: Cordless Vacuum Cleaner Marketing Plan

   This report presents a strategic marketing plan for Dyson to introduce a new type of cordless vacuum cleaner. A comprehensive marketing plan will be outlined.
6. Carrefour Company’s New Product Marketing in the UAE

   New product development is a continuous process and an unavoidable part of Carrefour’s mission. New product development has many phases to work with it.
7. Stages of the Product Life Cycle

   The report gives an analysis of the various marketing mix strategies that should be considered in product life cycle.
8. Apple Products and Technology Adoption Lifecycle

   The technology Adoption Model describes the lifecycle of a given product from the moment it first enters the market to the time it saturates it.
9. Consumer Behavior for L’Oreal Shampoo

   The paper examines the consumer behavior in the consumption of L’Oreal shampoo and provides recommendations on improving the future market share of the company.
10. Rockstar Energy Drink Marketing Research

    The paper provides a marketing research for Rockstar energy drink, reveals factors influencing the purchase of the product and studies global marketing presence.
11. Market Segmentation, Orientation, and Positioning

    Market segmentation is critical for the success of the organization. As such, firms have to be tactical while deciding on the market segment to be targeted by a particular product.
12. The Face Mask: Marketing Plan

    The market size expansion for face masks is due to the increasing COVID-19 infections in the recent past. Mask production and utilization is also increasing since 2019 to date.
13. Tenzing Energy Drink’s Price and Distribution

    Tenzing is a purportedly natural plant-based non-GMO energy drink, it is available in three countries: the UK, the US, and the Netherlands.
14. Shell Company’s Product Marketing Analysis

    I would change the marketing strategy to focus on the environmentally friendly activities the company is performing, showing the public that Shell shares their concerns.
15. Apple Watch Product’s Marketing Communications

    The target market for the Apple Watch is a discerning, non-conventional buyer who has no qualms about being an early adopter of technology.
16. Adidas Services Marketing Strategy

    The present paper describes a marketing strategy for a new Adidas product personalized selection and delivery service based on a specific type of activity of a customer within a mobile application.
17. Galaxy Chocolate Product Launch in Canada

    The successful launch of any new product in a given market requires careful analysis of the potential of the product to succeed in the given market.
18. Smirnoff Product Life Cycle on the Market

    The subject of this paper is the product life cycle of Smirnoff and associated products and what the Company has done to manage the product through the various stages of the cycle.
19. Drones Production Company Marketing Plan

    The production and further distribution of the small multifunctional drone have the potential, and the proposed marketing mix addresses the specifics of the discussed industry.
20. Fitbit Smart Sense Watch Marketing Plan

    The Fitbit Sense watch helped provide good healthcare because of its features. The company can ensure that it markets its products to attract more clients concerned with their health.
21. McDonalds’ Veggie Burger’s Marketing

    Marketing mix’ for Veggie Burger will mean the strategies adopted and implemented by the firm including product, price, promotion and distribution issues.
22. Blood Pressure Device: The Direct Marketing Campaign

    The product selected for marketing is blood pressure device. The uniqueness of this medical product is that it can be used at home and by all family members.
23. Fitness Tracker Product Feasibility Study

    This feasibility study provides a review of the key components that need to be considered before launching a new fitness tracker and entering the wearables market.
24. Proactiv, Its Qualities and Advertisement Strategy

    Proactiv uses benzoyl peroxide as an active ingredient, which makes it effective. What Proactiv does is deep-cleanse the skin, which is why it can be suitable for some.
25. Nike Inc.’s Marketing and Promotion Mix

    For Nike Inc. to advertise its products, the company uses the 4P’s marketing mix, including product, price, place, and promotion.
26. The Perfume Pens: Marketing Mix

    The perfume pens imported from France can be sold and distributed in the destination market of Vancouver through various channels.
27. Marketing Strategies for the M.U.S.A Magic Pen: Insights and Approaches

    The successful introduction of the M.U.S.A Magic Pen product requires a balanced mix between marketing and strategic positioning in the expansive market.
28. NutriHealth Canine Product’s Marketing Project

    The current brand portfolio consists of affordable dog food and snacks; the new product will be called NutriHealth Canine to tell the customer exactly what the product does.
29. Automatic Coffee Machines: Competitive Analysis

    Coffee machines are an integral part of the modern kitchen, and therefore in high demand. In turn, this creates a large supply.
30. Richmond Plastics Company’s Product Pricing Strategy

    Richmond Plastics should develop an appropriate pricing strategy based on the competitors’ prices and the demand for the product or service in the market.
31. Apple and Procter & Gamble Companies’ Product Portfolio

    The essay compares product portfolio management at Apple Inc. and Procter & Gamble Company using theoretical concepts and perspectives of product portfolio management.
32. A Feasibility Study for a Start-Up or a Product Line

    This paper will discuss what is needed to complete a feasibility study for a new start-up or a product line within an existing firm and its importance for business development.
33. Nike Inc.’s Strategic Marketing Plan for New Products

    This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products.
34. The Australian Biscuit Market Analysis

    The Australian biscuit market is facing rapid growth due to the increase in sales is attributed to an increased preference for light snacks in daily business or traveling.
35. Pet Food Product Marketing Strategy

    This paper outlines the marketing strategies that will be used for launching my pet food product: SWOT analysis, target market, market needs, and other market strategies.
36. Kowloon Dairy: Unsweetened Coconut Milk Marketing

    The introduction of unsweetened coconut milk by Kowloon Dairy aims to offer a healthy substitute that will increase customers’ wellbeing at a lower price than the competitors.
37. The V8 Infused Water Product Line Introducing New Beverage Favor

    This paper analyzes how the new beverage favor for the V8 Infused Water product would perform in the market when introduced.
38. National Food Products Company: Marketing Segmentation

    NFPC has gained the reputation of a company that has been striving in the UAE market quite successfully by delivering essential products such as milk, water, plastic carriers.
39. Persuasive Business Messages for Product Marketing

    The benefits of developing and marketing new products are unquestionable as the ability to market them has become a competitive advantage for successful businesses.
40. Product Portfolio Management for Marketing

    The paper discusses product portfolio management as a key concept of strategic management and proves its vitality using theoretical perspectives and practical foundations.

🌶️ Hot Product Marketing Ideas to Write about

1. The Skidoo Snowmobile: Product Marketing

   The Skidoo snowmobile is enjoyable and offers greater ecological validity. The product will be advertised through TVs, print and digital media, social media, and emails platforms.
2. The Coca-Cola Company’s Marketing After Economic Downturn

   The soda industry has been hit hard by the economic downturn, and exchange rates have affected major soda brands’ earnings in the aftermath of the recession.
3. Business Plan for Star-up Online Candy Company

   To ensure the success of the online candy shop, the owner will employ different marketing plan strategies. The online candy shop satisfies the needs of its target clients.
4. KitchenAid Artisan KSM150 Stand Mixer Review

   Although individual preferences, experiences and social media relationship influences a purchase decision the brand KitchenAid have, has been aroused the consumer.
5. Organic Milk Products’ Marketing Strategy

   To succeed in marketing activities, a marketing strategy is a must-have. This paper discusses how to go about developing a marketing strategy for organic milk products.
6. Daimler Company’s Smart Cars Marketing Strategy

   This work explains Daimler’s business and marketing strategy for introducing the Smart Car into global international markets and examines its advantages and disadvantages.
7. Boeing 787 Dreamliner’s Marketing Strategy

   The Boeing Company (simply called Boeing) is “a multinational American company that designs, engineers, and produces aircraft, rockets, and rotorcrafts.”
8. Product Differentiation in Industrial Organization

   In marketing, product differentiation is generally defined as a tendency to develop some important characteristics for a product or a service.
9. Samsung Products and the Impact of Technology on Marketing

   The paper states that applying novel technologies can prompt the marketing campaigns to become more diverse, covering various devices and platforms.
10. Gender-Oriented Products: Branding and Marketing

    Marketing of gender-oriented products should be more gender-neutral oriented because to be efficient in the market, the brand needs to meet the changing social requirements.
11. Apple Inc.’s iPhone Marketing Mix

    iPhone is a brand of cutting-edge smartphones designed and marketed by Apple Inc., which has targeted the high-end market segment through premium pricing and direct selling.
12. New Product Launch: The Case of Apple Watch

    The paper analyzes Apple Watch launching steps, considering the product as an indicator of status and luxury, affecting consumer attitudes towards the new product.
13. Shoe-Polisher Machine as a Perspective Product

    The newly invented machine that makes business people’s life easier: users can make their life less burden with affordable/reasonable prices.
14. PZ Nigeria Plc’s Packaging in Product Marketing

    This study evaluates PZ Nigeria PLC packaging in the marketing of consumer goods, and strategies that are being employed to determine the level of profitability.
15. TechSystems Wearable Device’s Feasibility Study

    This paper represents the continuation of a feasibility study directed at determining potential solutions for the line of wearable devices developed by TechSystems.
16. The Product Export: Action Plan

    The action plan for the product export covers the three stages of bringing the product to the new market: research and development, online retail and marketing, and offline retail.
17. Whole Foods Company’s Product Marketing in France

    Whole Foods can use different promotion strategies as it will be new to France. To make their product appealing to customers, they can offer coupons.
18. Samsung Liquid-Crystal-Display Televisions Marketing

    The Samsung company revolutionized the way LCD TVs are sold through its unique approach. It makes available detailed price lists with options.
19. Business Plan and New Product Marketing

    This research essay deals with how to write about an effective business plan when introducing new products in a market in detail.
20. Tiffany & Co.’s Luxury Product Marketing Plan

    Tiffany & Co. is one of the luxury-items retailer jewelers. It has performed well throughout the recession period. Its major strengths include a strong and direct selling strategy.
21. Food Innovation: Ayran Yogurt in the Scandinavian Market

    This study researches the suitability of Ayran yogurt product and how to introduce it as a healthy alternative to soft drinks in the Scandinavian market.
22. Chevrolet Equinox: Advertising and Sales Promotion

    During the marketing campaign, the Chevrolet team must remind the market that Equinox comes from the trusted company with results.
23. Raw Way: Product Marketing Plan

    Raw Way will be attractive since it guarantees better well-being and an increased level of energy, helping to cope with daily tasks faster and achieve success.
24. The Rois Peanut Butter: Product Marketing

    The Rois peanut butter has a high chance to be successful in the market of Mexico. The properties of peanut paste will be useful to male residents of Mexico.
25. SONY: The Launch of Fingerprint Scanner

    SONY attempted to address new market gaps by offering a fingerprint scanner that individuals could use for various purposes.
26. Product Marketing of Augmented Reality Glasses

    Consumers often have several options for augmented reality glasses for entertainment purposes. However, most media organizations do not invest in their AR glass features.
27. The Proserve Corp. Humidifier Product Marketing

    The new Proserve Corp. humidifier not only reduces dry air but also serves as an air freshener and comes in a variety of scents, including mint, apple, spice, and cinnamon.
28. Agile Release Planning in Company’s Product Marketing

    The planning step of an agile release is crucial in the process of marketing a company’s product, as it ensures the long-term success of the firm.
29. Product Life Cycle and Marketing Strategies

    All four stages of the product life cycle are of prominent importance in its promotion and productive work on the market.
30. Apple Desktop Mini Product Marketing Plan

    This marketing plan presents the M1 Mac Mini, a revolutionary Mac desktop, the innovative product created by Apple company, which develops and sells computer technology.
31. Media Popup Products Segmentation and Target Market

    Media Popup products developed by Porttron Inc. will meet the highest demand among ‘Generation-Z’ consumers, as all product features.
32. Major Stages of New Product Development

    The process of new product development has eight major stages and starts with idea generation. It involves a systematic search for ideas about new products.
33. New Product and Customer Expectations

    The main goal of this research is to ensure that a new product or service will meet customers’ expectations and address their unspoken and articulated desires.
34. Introducing USB Flash Drives to Different Audiences

    This paper attempts to show different ways of introducing USB flash drives to different audiences: new incoming students, college computer programming classes, etc.
35. Health Product Marketing in Houma, Louisiana

    The paper involves researching the demographic profile of Houma, Louisiana, identifying healthcare needs, and proposing a specific health service or product based on those needs.
36. Introducing TechHelp USB Flash Drives

    This paper introduces different descriptions of the TechHelp USB Flash Drives to make different audiences interested in buying them.
37. KIA Motor Company’s Promotion Management

    The print advertisement for this paper introduces the KIA Motor Company’s new car “Forte” to its potential customers.
38. Adaptable Home Products Firm’s Marketing Strategy

    Adaptable Home Products (AHP) is a startup company ready to launch its first three product lines: furniture, kitchen appliances, and adjustable screens.
39. Service and Product Marketing

    Although some people maintain that service and product marketing are carried out the same way, the reality on the ground show a completely different picture.
40. Nokia E71: Marketing Plan

    The Nokia E71 product marketing plan outlines the budget of expected cost and revenues for catering for this cost, as well as the allocation of each advertisement method.

🎓 Most Interesting Product Marketing Research Titles

1. How Coca-Cola Company Targets Its Audiences Through Media

   Coca-Cola Company uses the advantages of the media with the aim to advertize its consumers about new products and different privileges.
2. Red Bull Energy Drink: Marketing Plan Analysis

   The marketing plan entails an analysis of the competitive advantages of the major players in the soft drink industry. These include Coca Cola Company, PepsiCo and Gatorade Company.
3. Personal Touch Product: Target Audience & Competition

   The paper provides a plan for our product “Personal Touch: Hair Stylist on the Move” to be launched and promoted in the market.
4. Country of Origin and Impact on Product Category Marketing

   In the article “Consumer perception of product quality and the country-of-origin effect” Elliott and Cameron discuss the impact of country of origin on purchasing power.
5. Product Marketing Obstacles and Decisions

   Plumbing the human mind has to be the final frontier in marketing, as in many other social sciences. This is a challenge that renders long and difficult the beginning stages of marketing planning.
6. Service Marketing and Product Marketing Definition

   Marketing can be of two types, product marketing and service marketing. Both of them of marketing are unique and need to have sufficient knowledge in order to achieve success.
7. Jack Wills in China: Fashion Consultancy Project

   The promotion of Jack Wills in the Chinese market may be fraught with specific difficulties due to the specifics of the local cultural, economic, and political environment.
8. School Meal Product in Canberra’s Market

   This project is dubbed ‘school meal’ and seeks to establish a network that will deliver a quality food product to pupils, beginning with schools around Canberra.
9. Google Duo Product and Consumer Decision-Making

   The paper lists steps of the consumer decision-making process in deciding whether to adopt Google Duo and Factors that would increase consumers’ involvement.
10. Sumo Salad Retail Chain’s Marketing Mix

    The target market for take-home single serving salad tubs will be concentrated, for it will target mainly one segment of the market – single individuals.
11. Dream Water Company’s Product Marketing

    The core product is the main benefit that the product brings to the consumer. For Dream Water, the core product is the medication against insomnia.
12. Wicked Laser Torches Branding and Product Marketing

    This paper discusses the packaging, logo, and branding of Wicked Laser torches to understand the effectiveness of these three aspects of the marketing strategy of a product.
13. Cemex Cement Production and Distribution: Market Analysis

    The cement market consists of any activity that is aimed at the manufacturing and distribution of cementitious material. Companies usually provided aggregates such as gravel and sand.
14. A. Manson’s “Boy in Motion” Book’s Marketing Plan

    The promotional opportunities for the “Boy in Motion: Rick Hansen’s Story” book by Ainslie Manson are numerous. The book is appropriate for use as a class reader in kindergartens.
15. IPhone Product Promotion and Politics in China

    To succeed, Apple has to appeal to the Chinese client’s sense of cultural appreciation. Apple has to work with Chinese officials to deliver solutions for the local market.
16. Amazon Dash Wand Product’s Feasibility

    Amazon launched a dash wand that allows customers to scan barcodes of packages and add the goods directly to their carts.
17. Earthquake Bed Product in the Italian Market

    The paper aims to discuss environmental variables that have an impact on the customer’s decisions, using Italy as an example where earthquake beds might be distributed.
18. New Balance Men’s 611 Product Marketing Plan

    Marketing plan for the New Balance Company incorporates the strategies that are aimed primarily at expanding into the new economic environment.
19. Fast-Food Product Expansion in Middle East Market

    This paper proposes introducing a new product of TocoMAS in the Middle East markets, starting with Saudi Arabia.
20. Sports Marketing of Products and Sports Participation

    Sports marketing of products and apparel focuses on image rather than actual participation in sports and does not reach the aim of increasing participation in sports.
21. Effective Strategies for Product Launching and Communication in Business

    The researcher seeks to compare traditional and digital communication strategies when launching a new product into the market through the review of the relevant literatures.
22. BerryGood: Perfect Drink for Active Women 25-55 | BevCo

    The name of the drink is BerryGood from the BevCo brand of drinks. The target market for this product is mainly women between the ages of 25 and 55.
23. Marketing Research Importance for New Product

    The objective of this paper is to provide an overview of the steps that should be taken to ensure the success of the marketing study and the new product.
24. Blue Ocean Walkman: Product Project

    This paper is business plan for a new product known as Blue Ocean Walkman, which is used to make the product penetrate the market.
25. Easy Tour by Zeng R&D: Enhance Hospitality Services

    A new product development strategy and analysis that was designed by Zeng Research and Development Company. The company is developing hospitality management software for the hotels
26. Walmart Company’s New Service

    The following discussion analyzes Walmart Company to determine the service that can be added to improve the customers’ experience.
27. Prucare Managed Care Plan Enters New Metropolitan Area

    The stiff competition may put to lowering the cost of the hospital services. The development of a marketing research plan will help to determine the status of the market demand.
28. Six Sigma Mapping Tool: Enhancing Product Promotion Strategies

    Searching for the marketing strategies that can be deemed as efficient and incorporated into the product promotion process is an integral part of delivering services to the target customers.