Functional Strategies for Google Inc.

Every year the Fortune Magazine selects 100 best companies based on given competencies such as number of employees and company growth. Based on Fortune Magazine, top 5 companies to work for include Google, SAS, Edward Jones, Wegmans Food Markets, and Nugget Market (Goldman, 2020). I have chosen Google which has...

Managing Conflict in Teams and Organizations

Any organization is based on a team of workers, without which the functioning of an entire enterprise is impossible. The variety of characters, interests, and needs makes the collective the most complex and unpredictable system, in which there is a constant struggle of opposites. Thus, the development of an organization...

Classical Conditioning as a Marketing Strategy

Definitions Classical conditioning is a process that manipulates the human brain by associating everyday items with specific terms. During the elections, this guideline is utilized to painstakingly express politicians’ messages to the residents. For instance, they get the artists to sing them at their assemblies (Quickel, 2020). Classical conditioning has...

Internet Usage Among Small and Medium Enterprises: A Malaysian Perspective

The Magnitude of E-Commerce Today Since e-commerce plays out within the large laissez-faire environment of the World Wide Web, there is essentially no central registry that reliably reports the magnitude of global transactions. Hence, estimates vary widely: US retail sales were estimated at $170bn in 2006. While Europe lagged behind,...

Proposal for Sustainable Innovation Strategies

Introduction Economic growth can be disassociated from the degradation of the environment by the development and use of new technologies (Hoque & Walsh 2011). As such, natural resources are depleting at an alarming rate. Therefore, it is prudent that governments, organizations, or individuals adopt sustainable innovation strategies (Weber & Hemmelskamp...

Bolt E-Commerce Operations

In the modern age, many firms are opting to adopt new technological operations. Companies have had to change from traditional brick-and-motor systems to e-commerce techniques. One of the firms that have accepted the transition is Bolt Inc. After rebranding in 2019, the organization decided to adopt some of the vibrant...

G4S Company’s Strategies and Opportunities

Strategic risks are likely to be the leading class of risks for G4S in the coming years. It is therefore imperative that G4S take advantage of this risk and turn it into an opportunity. To begin with, change in technology is unavoidable. It can be an opportunity for a multinational...

Perisher Blue Pty Limited: IT Strategic Plan

Executive Summary The main objective of this final report is to prepare an IT strategic plan for Perisher Blue Pty Limited. Australia’s biggest and most popular ski resort Perisher Blue was established in 1995, which provides alpine runs, cross-country skiing, valley and bowl skiing, snowboarding classes, snowboard equipment, clothing, jewelry...

Fyre Festival: Project Audit

Introduction In April 2017, the now-infamous Fyre Festival was supposed to provide a luxury music festival experience. However, arriving at the private island in the Bahamas, the guests discovered that none of their expectations would be fulfilled. In fact, the festival was canceled the same day it was scheduled to...

Restaurant Staff Training Plan for 2020-2021

Introduction This proposal covers a training plan for all employees of the restaurant. The purpose is to educate and train the personnel following the demands in the hospitality industry of 2020 and the following year. The expected result is the fully trained and properly prepared staff within a reasonable time...

Enron Scandal: Risk Assessment

Enron was the second largest company in US history to be declared bankrupt. Recently, the Congressional committees have analyzed the company in order to establish the cause of its fall. Although the cause has not been determined with precision, some of the vital elements that caused its downfall are clear....

Business Valuation for WH Smith Plc

A Brief Company Background WHSmith is a British retailing company operating a chain of shops in the UK. However, the company also has operations in India, the Middle East, Australia, and South-East Asia (MarketLine 2014). WHSmith operations are divided into two business segments. The two are travel and high street....

Nike: Advantages and Limitations for Professional Growth

Nike is one of the most competitive and fast-growing workplaces on the market of sporting goods. The work for the company seems to be a good option for further promotion, especially in the position of a department manager. However, every business has its advantages and limitations for the growth of...

Principles Of Stakeholder Engagement

Introduction Project planning is an essential element for achieving business success. According to Jacobs and Chase (2014), a project plan refers to the list of activities that should be performed to achieve a specific goal. This plan is the most useful when all stakeholders work together. Thus, the principal purpose...

Brookside Dairy Limited Marketing Plan

About the company Brookside Dairy Limited is based in New Zealand. The company intends to enter the China and Middle Eastern markets with its milk powder product. This paper presents the company’s financial statement and a marketing plan to penetrate the markets in China and the Middle East. Financial statement...

Limited Liability Corporation and Limited Liability Partnership

Introduction For any business the organizational set up plays a pivotal role in the growth of business. Limited liability of ownership is originally associated with corporate set ups; but the same features with some modifications have also been applied in limited liability partnerships. There are other positive and negative features...

Being an Employee as an Asset to a Company

The importance of using appropriate human resource management techniques has always represented an important goal for companies worldwide. The significance of an appropriate HRM strategy has risen over the past few years due to the increase in the role of global governance and the promotion for diversity in the workplace....

Ingvar Kamprad: An Example of a Strategic Leader

Translating a strategic plan into reality can be quite challenging. However, history knows many talented leaders who made it possible through meticulous planning and innovation. A prime example of such a leader is Ingvar Kamprad, the founder of the world’s largest furniture retailer IKEA. Kamprad had humble beginnings: he came...

Sexual Posters in the Workplace

Introduction Almost everyone at the workplace has been directly or indirectly offended by some indecent poster or posters at the workplace. The photo of a girl posing in a suggestive way or of a cartoon saying some lewd joke that is only funny to a select few is not an...

Total Quality Management and Business Ethics

Introduction Total quality management and business excellence “is the culture of an organization committed to customer satisfaction through continuous improvement” (Taylor & Francis Group, 2011). As explained further “this culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented...

Three Different Categories of Deceptive Marketing Practices

Marketers tend to implement deceptive practices that force the customer to believe they gain more profit than usual. Typically, these practices tend to provide misleading but appealing information about the product or service being offered. Even though deception is a commonly used method to attract more clients and increase sales,...

Apple Inc.’s Logo and Its Marketing Functions

Visual symbols associated with the company form a significant part of its market image. As a rule, they reflect a firm’s marketing strategy and convey a particular message to potential consumers. Research indicates that a company’s logo and visual style can influence customers’ behavior, even if they are not aware...

NationaliTea Company: Global Communication Plan

NationaliTeas is a fast-growing online tea shop that managed to grow from an unremarkable local business to a highly popular global organization with international partnerships and ties. At the same time, for the expansion and successful development of the company in the future, specific guidelines concerning communication with both international...

The Role of the Financial Manager

The finance manager is an important and eminent person in any organization. The finance manager has to control all financial activities of the organization like controlling the cash, long term and short term investments, etc., handling the company’s shares, dividend distribution to shareholders, financial assets, and liabilities of the organization....

The Concept of the Green Logistics

Introduction The need to rethink the approaches to logistics functioning under the pressure of the imperative to protect the environment and increase the social responsibility of business structures determines the relevance of studying the “green” vector of logistics transformation. Green logistics implies the concern for the environment; it links environmental...

New Product Failure Overview and Analysis

Introduction Failed start-ups are not unique to a competitive business environment. However, in case large brands suffer losses due to unreasonably designed projects, this causes significant resonance and serves as an example for other organizations. As such a failure, the case of Coca-Cola in 1985 will be considered, in particular,...

Operations Management Definition

Operations management is an essential process that uses raw materials to turn them into goods and services. Cachon, Girotra, & Netessine (2020) mention that this phenomenon is connected with the supply chain because the two reflect the internal and external operational systems, respectively. That is why it is not a...

Bill Blass: Rebranding Case

Bill Blass was once one of the most valuable brands in the fashion industry; however, it failed to adapt to the new trends in customer preferences after its founder’s retirement. The initial Bill Blass peaked in the early 80s, catching the customers’ attention with urban, colorful silhouettes and innovative designs....

Historical Analysis of Corporate Social Responsibility

Introduction Corporate social responsibility is a concept that has gained massive popularity over the recent past as corporations try to give back to society. According to Hategan, Sirghi, Curea-Pitorac, and Hategan (2018), successful business entities have realized that they can achieve sustainable success if they have the support of the...

Importance of Remembering Serial Numbers of Equipment

Both consumers and manufacturers have opportunities to trace the stages of production of a particular product and determine relevant production features due to a unique identification mark on goods, which is called a serial number. Remembering this number allows obtaining the necessary data that may be needed when clarifying the...

Effective Staff Development and Evaluation Techniques

Staff development and evaluation is an essential leadership process that plays a vital role in an organization’s success. It is of vital importance to provide employees with high-quality professional development and then analyze the results. The purpose of this paper is to discuss the necessary elements of effective staff development...

Business Ethics Concerns: State Farm Insurance Company

Introduction All stakeholders in business need to be insured against all the risks that may occur in the process of the transaction; moreover, ethics should be upheld in any business field. Ethical business relations should be founded on honesty, fairness, justice, integrity, and trust; and those buying should be able...

Five Types of Customer-Introduced Variability

When it comes to distributing service to customers, the most significant phenomenon refers to the fact that it is challenging to predict their behavior. Service managers should consider this fact by determining the amount of accommodation that they need. It is an essential issue because more accommodation implies more cost....

The Resources Dependency Theory (RDT): Clothing Manufacturing Organizations

Introduction All modern organizations depend on other links of their supply chains. Maintaining stable and sufficient supplies has become a matter of survival for modern companies, and the resources dependency theory (RDT) examines this particular issue. It focuses on such aspects as limited amounts of materials and the manner of...

CDC’s Top Ten Public Health Achievements of Workplace Safety

Mining is considered a physically demanding and hazardous activity for its workers. More than a hundred years ago, it had high mortality and occupational injuries due to insufficient development of technologies and methods for ensuring operations security. However, numerous innovations and regulations have been introduced over the past 100 years...

Core Values and Leadership

Personal values and beliefs are of immense importance to an individual since they dictate what a person judges to be of importance or worth in their lives. Pandey and Singh (2008, p.310) define personal values as “the deepest beliefs and sentiments we subscribe to” and state that values have a...

The Apple iPhone Marketing Overview

Businesses are interested in the most effective outcomes of their operations and desire to receive recognition and popularity on the market. For this reason, they learn to apply the concept of marketing and hire educated professionals who help them on this matter. Marketing is one of the most essential topics...

Impact of Smartphones on Work-Life Balance

Smartphones are an integral part of any business owner’s work and many employees as it allows them to contact customers, colleagues, or suppliers quickly, control work processes, and solve problems. However, there is also the idea that the use of a smartphone blurs the line between work and personal life...

Employee Turnover in Health Care

In general, employee turnover may be defined as the number of the organization’s members that leave it within a certain period. If a company has a high staff turnover rate, a substantial number of employees regularly quit their job. In turn, a low employee turnover rate implies the organization’s comparatively...

British Airways Group: Financial Management

Introduction The skill of interpreting financial statements is just as important as preparing them. Accounting is a language used to describe the economic activity of a business unit. Many questions have been asked as to whether or not the best way of describing economic performance is to use figures in...

Impact of Individual Behavior on Business Outcomes

Introduction Assessing individual behavior in the context of influencing business outcomes is an opportunity to identify workers’ motivators. Based on the proposed scenario, the attitudes and job satisfaction of each of the four employees will be evaluated, and corresponding impacts on individual aspects of organizational performance will be given. Implementing...

Examples of CRS Undertaken by Starbuck Corporation

Although organizations aim at making a profit, there is a need for them to act and do business in a way that accounts for the societal as well as environmental impact shaped by the business, this concept has been dubbed corporate social responsibility. There are several examples of CRS undertaken...

New Product Launch: The Case of Apple Watch

Numerous factors have all the power to influence the decision-making process of customers. While millions of people believe that the choices they make regarding different services or goods are rational, the reality is that individuals are driven by emotions determined by environmental factors. The first vital aspect relevant for the...

Google`s and Microsoft`s Business Models

Google and Microsoft are major multinational technology companies, together with Amazon and Apple they constitute four ‘Tech Giants’ – corporations which dominate the information technology sphere. While Microsoft and Google have similar business models, it might be relevant to research the differences in their functioning. Microsoft was the first company...

The Link Between Organizational Behavior and Change Management

Higher Professional Level Acknowledgment I am thankful to many of my colleagues and professors whose help led to the paper submission. I want to thank my tutor for recommendations, research support, and help in organizing the paper, and to the management staff of the organization, I am working with. Executive...

Knowledge Sharing in Organizations

Introduction Knowledge Sharing goes beyond sharing; it’s about helping one another, working together and collaborating. Knowledge sharing takes place when people are truthfully interested in helping each other in initiating new abilities for action; thus forming learning processes. Different organizations have different methods of sharing knowledge; knowledge sharing is important...

Strategic Analysis of Facebook

Introduction Facebook is an American-based organization that operates in the United States while it has a global market for its products and services. Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, and other colleagues decided to establish this social media company in 2004 (Brügger, 2015). As of 2012, this social networking platform...

Best Business Practices Overview

The report produced by the Defense Business Board (2012) describes the best practices of private business that could be applied for the management of the Department of Defense (DoD). The observation identified that the strategies are chosen by private sector companies and DoD are completely different. The practices of the...

4Fingers Entering Vietnamese Market

Executive Summary 4Fingers is a successful business with operations in Singapore, Indonesia, and Malaysia. Since entering new markets requires a thorough analysis, the purpose of this paper is to present a comprehensive description of the attractiveness of the Vietnamese market, including market size, growth rate, pricing trends, and competition. Besides,...

Analysis of Leadership Style and Emotional Intelligence

Each manager has a different leadership style and approach to communication that depends on his or her personal and professional qualities. At the same time, leaders need to understand these characteristics to apply strengths and work on weaknesses for improving their skills. Studying my leadership style and emotional intelligence has...

The Scandal of the Brand of a Medical Device – EpiPen

In 2016, an enormous spike in the price of EpiPen, a life-saving epinephrine auto-injector used in emergencies by people suffering from severe allergies, caused a massive scandal and numerous discussions. The manufacturer of the device, Mylan, confronted a public outrage and had to take measures to be rehabilitated in the...

Nova Energy Drinks Company

Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk...

Company Policy on Cell Phone Usage and Driving

Introduction The use of cell phones while driving escalates the risk of harming other motorists and pedestrians due to distracted driving. For instance, sending a text message when driving increases the car crash risk by 23 times (Carroll et al. 289). A study indicated that the accident severity increased to...

The Leadership Theories: Pros and Cons

Introduction The ongoing debate around the issue of whether leaders’ skills and traits are innate or acquired has been at the center of experts’ discussion. However, research suggests that although individuals might be born with a set of personal characteristics contributing to their leadership potential, one can learn and develop...

Marketing Plan For Lee’s Cupcake Store

Introduction One of the main parts of doing business is planning, including creating a marketing plan. It involves market analysis, review of competitors and organization’s features, and a set of measures to promote and sell goods. It cannot be underestimated, since the study results are taken as a basis for...

The Impact of Game Theory on Economic Development

Several mathematical models have been deployed in economics to help in such practices as simulation and forecasting production, distribution, and even demand and supply. According to Kronberger (2019), game theory can be described as a catchword attractive even to individuals who believe that economics and economic theories are subjects befitting...

“What Will Future Jobs Look Like?” by Andrew McAfee

The selected video is What will future jobs look like by Andrew McAfee, which focuses on the potential ramifications of automation. The reason why the given TED talk provides the most comprehensive answer is the use of data on two types of human capital. The author suggests that structural unemployment...

Apple Customer Satisfaction: Anticipating Customer Needs

Anticipating customer needs is imperative for businesses willing to grow their market share. In highly competitive markets, the ability to meet customers’ evolving needs with each new product is among the main predictors of business success. The technology sector is an excellent example of a market where companies have to...

Charleston Target Market Analysis

Introduction Segmentation is one of the principal marketing strategies commonly applied in practice. After identifying the target audience and breaking down the 5 P’s of the marketing mix within Charleston’s scope, it is crucial to segment the target market along demographic and psychographic dimensions. In other words, to successfully implement...

Materialism in the Contemporary World

Introduction Materialism has a long history that began in the middle of the 19th century with the second industrial revolution and the advancement of electricity and the production of steel. Materialism implies a belief that industrially created goods, new technologies, and scientific developments underlie human happiness and are the key...

Davis Service Group Plc: Strategy in Action

Introduction The Davis Service Group Plc has been successfully expanding its operations in most parts of Europe through acquisition and organic growth. Consequently, it has turned out to take leadership in the textile services industry throughout the continent. The company has identified an opportunity in the Australian market for its...

Holacracy Basics: Advantages and Disadvantages

Introduction Holacracy is a specific form of organization of a company’s structure that implies the elimination of all the organizational hierarchies. The concept was invented by Brian Robertson as a method of improving corporative efficiency. The lack of ranks is supposed to encourage the employees to work out new plans...

Taking Responsibility and Being Accountable

Each person, being in society, can occupy one of two positions. An individual can either obey or hold a dominant position. A leading place is the goal of many, but achieving this status requires the acquisition of appropriate skills, first of all, responsibility and accountability. The significance of these two...

Gas Guzzlers’s Demand and Fuel Price Changes

Background Hurricane Katrina and Rita Churning which knocked the Gulf of Mexico destroying oil rigs caused a substantial rise in oil prices (Zikmund and Babin 150). As a result, analysts anticipated a significant fall in the demand for gas guzzlers and high-performance vehicles such as SUVs. Nonetheless, the sale of...

“The Fred Factor” by Mark Sanborn

Introduction The Fred Factor is the best-selling book and is written by Mark Sanborn, who is well known internationally as an author and speaker on team building and leadership. The book, in narrating the real story of Fred Shea, a postman, underlines the significance of being fervent about one’s life...

Roles of NCOs in Panama Analysis

The case study at hand indicates that the successful completion of project management goals hinges on several critical factors, such as the identification of its scope and the integration of an effective infrastructure based on a meticulously built information management system. The latter is, in fact, at the top of...

Exelon Corporation: Strategic Planning

Strategic Planning Process Strategic planning process focuses on purpose of existence of the firm and its objective according to company’s vision and evaluates both the internal and external environment of the organization and make strategies and amendments as necessary. It provides competitive edge and predicts profitable openings about future. Strategic...

Apple Inc. Work-Life Balance

Introduction The biggest challenge to human resource managers today is realizing the best approach of economically recruiting, training, and retaining workers. This has resulted in most organizations developing a culture that upholds work-life balance programs to ensure that workers maintain equilibrium both in their professional and non-occupational lives. All organizations...

Brand Personality and Self-Image and Consumer Behavior

Abstract A product personality frequently signifies that the product/brand has a gender or gender-being. To distinguish the apparent gender of manufactured goods or brands, salespersons choose to display images and copy-text for diverse marketing communication (Berry 2000, p.149). Problem statement The problem statement of this proposal is on consumers’ traits...

Communicating the Launch of a New Product

Product profile The Pocket Wi-Fi is a device that allows an internet user to connect several Wi-Fi-enabled devices to the internet. This product is mainly targeted at the Canadian market and is developed to support the increasing number of Wi-Fi products that are being launched by other companies such as...

Pricing Strategy: The Good-Better-Best

The Good-Better-Best (G-B-B) approach to pricing implies the focus on features offered by companies that they would value the most, which influences their willingness to pay for them. The more excellent the perceived value of an offering, the higher should be the price (Mohammaed, 2018). The strategy encourages firms to...

International Logistics and SCM

Universally accepted criteria for assessing risks and vulnerability of infrastructural systems in terms of global logistics and Supply Chain Management (SCM) have not been specified so far (Mattsson & Jenelius, 2015; Kermanshah & Derrible, 2016). Therefore, an approach developed by the American Society of Civil Engineers (ASCE) was implemented to...

Business Plan of Personal Fashion Market and Clothing

Introduction For the last two decades, the number of people across the globe (both young and middle aged) preferring urban and casual wear keeps on rising every day. The reason behind it is the growing trend of modernization, urbanization and the need to appear decent and fitting in the current...

BlackRock, Inc.: Company Stakeholder Responsibility

Introduction The performance of organizations exerts influences on local communities, customers, employees, investors, suppliers, public authorities, social agencies, and other stakeholders. Therefore, despite today’s toughening economic conditions, complex business environment, and orientation towards profit-making, corporations bear responsibility to all ranks of stakeholders. While defining its strategic priorities and planning business...

The Customer Service Perspective: The Starbucks Brand

Throughout the years, the Starbucks brand of coffee and sandwiches has become one of the most famous as well as one of the most loved brands in the world, especially so in the coffee industry. It has over this period moved beyond the walls of its existing stores in the...

Part-Time Benefits: How It Works in Starbucks

Introduction Starbucks is a conglomeration of firms that specialize in the production of hot and cold beverages and a variety of snacks. It faces stiff competition from both fast-food restaurants and drinks companies like McDonald’s’ and PepsiCo respectively (Burks 20). Starbucks offers part-time benefits to its employees despite the reluctance...

Model Management of Organizational Change

Introduction Theoretically, the process of change in an organization begins with an awareness of the requirement for change. Organizational structural change is an economic process that involves changes in the functions or operations of an industry (Armstrong, 2006). It is the process of ensuring that an organization can develop and...

Trait Approach and Skills Approach to Leadership

Leadership is an influential process that enhances performance and allows an individual to execute fundamental processes within organizations. Leadership provides groups with incentives and guidelines that empower groups to attain set goals. Trait and skills approaches are crucial in the quest for improved leadership. Comparison Trait and skills approach proffer...

Joy Daycare Marketing Plan

Joy Daycare is a recently established business that has been in existence for six months. The center offers full and part time day care services for toddlers between the ages of three to five years. In addition, the center has modern child development facilities to ensure that toddlers grow up...

Information Literacy and Scholar-Practitioner-Leader Model

Introduction In the past, scientific information was concealed, but the Internet filled this gap. However, did this unlimited access to information complicate the research process? These changes in access to information highlighted the rising significance of leadership and the integration in information literacy. In the context of scholarly research in...

An Interest in Supply Chain Profession

Introduction I developed an interest in the supply chain profession when I was still in high school. My motivation was the many job advertisements seeking graduates in supply chain management. The global economy is still recovering from the recession, and unemployment rates are high in most industries. Many college graduates...

Journal Article Review: Initiating and Leading Change: A Consideration of Four New Models

Abstract Change is inevitable in the contemporary world of business. Novel innovations coupled with the desire to attain competitive advantage underline the massive changes in business strategies. Hence, in today’s competitive business environment, effective management comprises managers who are flexible and quick learners of new changes in management strategies. Change...

Leadership in Different Spheres of Life

Leadership is that aspect of the personality of individuals which enables them to lead and manage teams and groups of people. Leadership traits are visible even in childhood when children play and interact with their friends and display the ability to lead and enable their teams to perform and win....

Competition Within Intermodal Transportation

Intermodal transportation refers to different modes of transport providing the same transport services. Intermodal transportation also refers to the use of coordinated transportation of freight on a single trip. Inland water, air, railroads, pipeline, trucking companies, and ocean carriers work together to move homogeneous units to offer improved services and...

Consumer Buying Behaviour and Advertising in UK

For consumers to make a purchase, they go through a decision making process which requires them to recognise their needs followed by searching for information that will influence their purchase. They then go through the other available alternatives which are vital in the choice they will make and finally settle...

Definition and Development of Marketing Ethics

Abstract The earliest structured argument about the use of ethical principles in business choices dates back to the 1960s (Sele, 2006). However, the notions of Corporate Social Responsibility established in that period vary substantially from our contemporary perspective. Actually, today academicians and practitioners distinguish that business has a duty to...

Virgin Airlines: Introduction and Development of the Company

Virgin Atlantic is a British airline that is jointly owned by Richard Branson’s Virgin Group and Singapore Airlines. The control centre is in Crawley, West Sussex, in England. Randolph formed British Atlantic Airways once Laker Airways had collapsed in 1982. Field worked together with Alan Hellary a former chief pilot...

Factors Important For Looking for a New Job

Introduction Looking for a new job can be a difficult and frustrating task. One should pay attention to a lot of moments that influence the choice. Considering a new position is a time-consuming mission. Everyone must be sure that he or she has not wasted time for vain thinking. All...

Ma’s Family Restaurant: Analysis of Strengths and Weaknesses

Forty years ago, Ma started her restaurant on the route 7 in Millville, by the name of Ma’s Family Restaurant. Presently, the restaurant is run by her daughter, the general manager of the restaurant, Jane Stanley. The two sources of revenue for the restaurant are the dining room and the...

Shinetsu Chemical Company: Organizational Culture

Introduction Organizational culture defines an institution, whether based on profit, the kind of products and /or services offered, their arrangement, goals, and employee behavior which sum up to create a feeling of culture in the organization. Most organizations in the world have different cultures, and this mostly depends on their...

Hard Rock Café: Operations Management and Productivity

Operation management is a business area whereby a business is concerned with the production of goods and services. It makes sure that business processes are very efficient i.e. using fewer resources as required and effective in regards to meeting customers’ requirements. The ten decisions of operation management are very crucial...

Apple: Marketing Communication and Branding

Executive summary Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices, and is the leading brand in portable and online music industry. Its success is attributed to customer loyalty, technology, a healthy financial position,...

Competitive Advantage: Sources of Competitive Advantage

Introduction According to Porter (1998, p.2), Competitive advantage is the ability of the firm to maintain its strong position against its competitors and continue making profits. Competitive advantage is gained by a firm that can beat its rivals in profitability. According to Porter (1998, p.2), cost advantage and product differentiation...

Intercultural Communication in the Workplace

Introduction Culture covers vast societal issues that are shared such as values, customs, behaviors, and artifacts. This is handed down one generation after another through learning. Generally, it is the way of life of a particular people. In the current economic environment of globalized businesses, cultural difference is a major...

Team Dynamics and Their Analysis

Introduction Team work is one of the most difficult types of work as absolutely different people with various preferences should collaborate and work together placing the interests of the group above personal ones. The main purpose of the paper is to identify the group dynamics that occur when working collaboratively...

External and Internal Forces in the Organization

Introduction The external environment is a key input in any organization. Several external forces impact the organization’s behavior. There are two categories of environments that affect an organization’s behavior; these are the general environment and the task environment (Cummings & Worley, 2008). The general environment consists of external forces such...

Nokia Company Strategic Management

Segmentation strategy has been successful for Nokia because it introduced low cost products available for large target market. Nokia is a company that differentiates products and is faced with the need to instill an image in the minds of customers that distinguishes their products from others and causes the customer...

What Makes Business Communication a Success?

Introduction Business communication is vital for success in all businesses. Success in this context means, being able to accomplish a particular task or to achieve a specific objective. Good business communications in relationships either with fellow staff or customers is needed to prosper. Business success can be measured in terms...

Business Communication Trends Paper

Introduction Every task in a professional environment requires effective communication, for its smooth execution. Lack of effective communication has caused embarrassments for big companies, for instance, NASA’s satellite which vanished on mars, a project that valued over 125 million dollars. This caused a big shame accompanied by huge losses in...

Strategic Plan: SWOT Analysis

SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning method used to evaluate the business venture. The analysis requires businesses to specifically focus their resources towards the overall attainment of their objectives. Critical evaluation of the favorable and unfavorable internal and external environment is done to assist the...

Strategies of the Organization Change

Introduction This paper focuses on the various strategies of organizational change based on the leaders’ pet peeves. It has researched articles from various authors. One such author is Kowaski, Robin M. in his book, “Complaining, Teasing and other Annoying Behaviors”. The paper has gone further to provide recommendations on how...

Entrepreneurship and Innovation: Entrepreneurial Opportunities for Graduates

The rate of employment has been reported to increase with time according to the Bureau of Labor Statistics. For example, the rate increased to 4.7% as of July 2009 as compared to the rate of 2.8% for the same time in 2008. Attainment of job after the completion of degree...

Mercury Shoes Company’s New Opportunity in China

Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market. It is...

The Corporate Culture of the Trader Joe’s

Introduction Corporate culture entails the behavior, ethical, and social standards of any business or organization. The standards are founded on the organization’s precedence, ideas, and most importantly the attitude of the members (Singh, 2004). For a business like Trader Joe’s, it would be difficult to change the existing culture since...

A Process Improvement Plan in a Firm

Introduction Process improvement plan is generally required for any process, which takes too much time, overfilled with numerous insufficient details. As for the process of e-mail checking, receiving and responding, it should be emphasized that the entire process should be reconsidered and recalculated from the perspectives of time investments. Thus,...

Emirates Telecommunications Corporation’s Design

Introduction Company Background Emirates Telecommunications Corporation (Etisalat) is one of the largest companies in UAE which started offering its services in 1976. The UAE federal government controls a 60% share in the company that is now offering its services in the UAE market and beyond, through its subsidiaries and partners...

Why the HIH Insurance Collapsed?

HIH was the price of the Australian insurance corporate world until it came down like a castle of cards. It surprised much of the corporate world and local communities and society in Australia. The strange thing about the collapse of the HIH was that it came down at a moment...

Decision Making Influence in Business

Introduction There are very many things that influence decision-making in a business scenario. Ethics is one of the things that affect it widely. These are the rules and regulations that govern the ordering and values of a certain group of people or an organization. Alex has established a business that...

Business Communication Types and Levels

Introduction Communication is a one of the most important characteristic of business existence. Each day, business people have to converse or communicate by way of citizens at dissimilar levels of the business or by way of people external to the firm. Business communication is every communication utilized by the organisation...

Freight Forwarder’s Total Quality Management Model

Introduction This topic focuses on total quality management. Most high performing organizations have secrets behind their performance; this could include employee involvement, total quality management, successful teams, customer focus and care, excellent leadership and many others. In this scenario, we take a critical look at certain factors that if Freight...

Organizational Culture in Google Corporation

Introduction Organizational culture can be interpreted through the lens of cultural change and cultural transformations. People use their organizations for unconscious reasons such as defending themselves against certain anxieties, renewing a sense of lost omnipotence, enhancing their self-esteem, and resolving incomplete developmental issues; as targets of aggression; and as a...

Marketing and Management Strategy of Panera Bread

One of the finest ‘quick casual’ food chains in America is Panera Bread and these stores are really a one stop solution for hunger and a delicious meal at the end of the day. It has 70 shops in 10 states across US. The products available at Panera Bread are...

The Role of Internet on International Marketing

Background and Objectives Background Nowadays a successful company might rely on how well it markets itself and its products, assuring that its customers are satisfied and pleased, with the purchased products or services, the service received the auxiliary packages of delivery and finance that are offered. Consequently, “innovative managers are...

Managerial Decision Making Process

Would firms increase their revenue if they were to lower hearing aid prices? Evaluate the situation by doing a critical analysis? When the price of a product increases tremendously the demand for that particular product tremendously decreases. The given situation is that the firm wants to maximize its profit by...

Starting a Personal Small Business

Introduction Small businesses have certainly started to play an important role in the growth and development of a lot of economies in the world today, and they are becoming increasingly popular. The reasons for this are not particularly hard to discern. More and more individuals are joining the small business...

Strategic Analysis of Google

An Introduction to Google Google was founded in 1998 by couple of students from Stanford University. Like many other businesses, a need of an efficient search engine was felt and there was a gap in the market which lead to the foundation of Google. Initially the company started as a...

E-Commerce in the Airline Industry

Introduction The airline industry exemplifies the effectiveness of e-commerce and the way technology can re-create the industrial structure. Today a traveler from New York can book a return flight from New York to London, a car on reaching, and the hotel room. The traveler on reaching the airport can get...

Campbell’s Intelligent Quisine- Difference Between Theory and Practice

Introduction Campbell Soup Company is one the leading soup companies today but back in January 1997, the company decided to come up with a product line of healthy meals that aim to reduce health risks such as heart disease and diabetes. This product line was called Intelligent Quisine (IQ) and...

Paying Attention Pays Off for Andra Rush

Outline This case study deals with how a businessman can make his business a successful one through paying attention to the customers. The leadership skills and characteristics are described through the answers to the case study problems. The first question examines the application of leadership competency model in Andra Rush’s...

Analysis of the Industry State of the Automotive Industry in Italy

Introduction The world automobile industry always showed a growing tendency. The invention of the car by Henry Ford in the year 1896 was a turning point in world transportation history. (Automotive Industry Analysis- GM, DaimlerChrysler, Toyota, Ford, Honda). Though the automobile industry is growing at a higher speed, there are...

The Reverse Logistics in E-Commerce

Outline This essay describes the reverse logistics in e-commerce. The study deals with how reverse logistic and e-commerce relate and the importance of reverse logistic in the e-commerce sector. It also studies what type of industries will suffer more because of the reverse logistic. Because every industry is producing different...

The Strategy That Wouldn’t Travel

The Issue The critical issue facing Jimenez in trying to transport the solution which worked at the Wichita site to the Lubbock site is that the Lubbock plant is missing the charismatic leadership of a veteran like David Keller. Keller is an exceptional leader who is quick to seize an...

Effective Public Relations in the Fashion Industry

Public relations play a crucial role in the modern world because they have a great impact on the perceptions and attitudes of potential buyers. Public relations perform the necessary functions of informing and persuading, which are both complementary and conflicting. Consumers want it to guide their consumption decisions in an...

Flybe Airline Company: Online Business Strategy

Business description Flybe is a medium-sized airline based in the UK and operating in the European region. Rosedale Aviation Holdings Ltd is the largest shareholder with 69% of shares followed by staff’s 16% through an Employee Share Scheme and British Airways, the largest UK Airline owning 15% following the acquisition...

Risk and Safety Management in Project Development

Introduction The work of any business or non-profit organization in the world is set up in order to achieve the established goals (Wang, 2000). Some organizations and enterprises are aimed at making profit of their activities that include sales, promotion, distribution, etc (Wang, 2000). Others, like for instance the governmental...

Reflections on Managing Multicultural Teams

As a Tem Leader, what could you do to help a multi-national team work more effectively than a domestic team? What major problems might occur and how might you best handle them? Cross cultural conversations have become the basic pillars of the global business success or failures. At workplace, it’s...

The Concept of Operations Management

Introduction Operations management (OM) is defined as the design, operation, and improvement of the systems that create and deliver the firm’s primary products. Operations Management is concerned with the management of entire system that produces or delivers a product. Operations Management includes certain decision making that has three aspects to...

Business Management and Leadership

The organization for which I am working is an FMCG (Fast Moving Consumer Goods) company; which is facing problems related to the proper inter-departmental communication, tough corporate funding competition, outdating of a product line, and the declining of its market share. I am recently been appointed as a manager and...

The Concept and Power of Company Alliances

The importance of alliances in focus To begin with, the system of global management is versatile in its methods and practice of saving the previous as well as reaching new positions for high-end companies and those which are developing fast or slow. The reason is that the most of global...

Use of Six Requirements of Value Chain Management

Monopoly paved the way for competition in the global market. Competition has made companies restructure their management systems so that they can come out with a more improved and competitive product. Marketing strategies have evolved for companies to stay ahead of the competition and this is where replicas have emerged....

Coca-Cola Slash Prices and Financial Outcome

Introduction Coca-Cola Inc. is one of the most respected firms who have celebrated more than a century of sustained business excellence, the company was incorporated in September of 1919. The 53 billion beverages consumed worldwide that bear the company’s trademark in which Coke owns or licenses accounts for approximately 1.5...

BackYard BBQ: Strategic Analysis of Survey Findings

Introduction: Objectives and Methodology Given the saturated nature of the fast food market in Australia, client Backyard BBQ were keen on identifying marketing opportunities that might be gleaned from consumer research. This study was therefore conducted chiefly to validate the views of Back Yard management about the trend toward healthy...

Agri Beef Co as a Reputable Company in the Niche Market of Non-Raw Beef

Nowadays business is highly developed all over the world and it is very important to find a niche that will be profitable and will provide opportunities for business growth. Since it is impossible for a human being to live without food consumption, the food industry is one of the most...

Toyota Corporation: Organizational Assessment

Toyota Historical Sales Analysis Toyota Corporation, which is considered to be one of the largest automakers in the world, started to function as Toyota Motor Corporation in 1935. The achievements of the company have always been followed by customers’ needs satisfaction. The analysis of the Corporation historical sales since 1937...

Airline Industry’s Economic Profile

Introduction The currently witnessed globalization may be attributed, to a great extent on the expansion and advancement of air travel. In the last few years, demand for air travel has been growing at a high rate due to the increased mobility of people on tourism, diplomatic or business mission. The...

Social Marketing: An Approach to Planned Social Change

The role of social marketing image in the spheres of business and social life functioning is presented through the promotion of strategic marketing planning process and other concepts leading to considerable environmental changes in the society. It is necessary to investigate the planning of change agencies and social marketing peculiarities....

Pfizer Pharmaceutical Company and Its Market Relations

Introduction International Marketing is a very complicated net of relations, and the processes, which occur there, are not so easy to understand. Local markets have a less complicated systems. It is easier to enter local markets and to remain there. In spite of the lots of differences, international and local...

Business Development Stages: Start-up Phase, Growth Phase, Maturity Phase, and Decline Phase

Introduction There are four major phases of business development namely the start-up phase, growth phase, maturity phase, and decline phase. These stages are characterized by the need for effective business support systems capable of facilitating progression from one stage to another. The start-up phase The stage in which the business...

Henry Fayol’s Views On Effective Business Management

Introduction The managerial approach to business stresses the problem-solving and decision-making responsibility of business managers. This method emphasizes their ability to make decisions and solve business problems in a way that enhances the objectives of the whole corporation. The business manager is a specialist in managing markets and business resources;...

Introduction to Management in Australia

Outline The paper ‘Introduction to Management’ discusses the group decision-making adopted by organizations in Australia. It is a report on the increasing significance of group decision-making in organizations in Australia for meeting their organizational objectives. The research topic is the critical analysis of the subject of group decision-making in today’s...

Infosys Firm’s Information Systems Management

Executive Summary This research study is concerned with the role played by information systems management within an organisation. The company under exploration, in this case, is Infosys Solutions, an information system management company that provides information systems solutions to government, corporate and individual organisations. Following a brief description of the...

Toyota and Southwest Airlines Success Stories

Introduction Some companies prevail over their competitors. Businesses are aware it is not a matter of luck, but success in business organizations is a product of many factors, the most important of which is careful and honest planning and implementation of company strategies. Strategic management is the work of the...

How Does Wal-Mart Benefits From Green Sustainable Supply Chain?

Outline Environmental change has begun to grip the world with consistent patterns of turbulent weather conditions which have resulted in extreme heat waves, rainfall, snowfall and hurricane in most parts of the world. Under the circumstances it becomes important for people to be concerned about taking remedial measures in reducing...

Case Study “Tough Guy”: Problems in the Organization

Introduction The problems that this case study presents revolves around the insulting and derogatory behavior of Chip Mazey, the vice president of Hudson Smith Gordon, an investment bank, along with his poor people skills. Case analysis The insulting and derogatory behavior Mazey portrays has led him, a vice president of...

Boston Consulting Matrix for Boeing

BCG matrix is a portfolio matrix that was designed by the Boston consulting group. It introduced the idea that a company’s business can be evaluated and plotted using a 2 by 2 matrix. It has two horizontal axes which show market share and a vertical axis that represents expected market...

Assessment and Management of Risks

Risk can be defined as the unexpected happening in uncertain events. Risk can also be described as a combination of the likelihood of a hazard occurring and the severity of the hazard. One is never certain that risk is going to happen and so the risk is un-foretold and uncertain....

Impact of Organization Restructuring on Motivation

Introduction Organizational restructuring may bring positive or negative impacts on the motivation of the members of the organization. Although changes of an organization may achieve cohesion among the members and increased morale due to a change in the culture, it may bring changes that are uncertain, and thus result in...

Professionalism in Planning and Code of Conduct

Introduction According to the November 2002 issue of Academy for emerging medicine on professionalism and code of conduct for physicians, professionalism is viewed as “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” (p. 1). This definition enlightens us on the existence of a...

Ensuring Quality Management with Certifications

Abstract This paper outlines what certification is, what its perceived benefits to the employees are and why managements try and get their staff certified in the first place. It also provides some details of the commonly pursued certifications like the CMA, the CPA, CIA, etc and gives some information on...

Business Management and Leadership Qualities

Introduction Leadership can be described as the art of inspiring or moving people’s interests in performing a certain job with a common motive of achieving a set objective or goal. It’s concerned with the capability an individual has in influencing other people to commit their efforts in succeeding in a...