Vodafone Total Communications Strategy in the UK Market

Comparison of communications industries The market for fixed-line telephone communication became stagnant during the period between 2006 and 2008. In particular, one can speak about the great threat of substitute products such as mobile communication or voice over IP technologies. Furthermore, one should mention the growing bargaining power of clients...

Toys R Us Company’s E-Commerce Strategy

Abstract This extended essay aims to examine whether Toys R us should Incorporate the use of online marketing in their sales plans within the vicinities of the Kingdom of Saudi Arabia or not. My scope is to scrutinize the advantages and disadvantages of using online marketing to purchase goods from...

Shui Fabrics Company: Operational Costs and Strategy

According to Ray Betzell, the rate of returns on investment that Shui Fabrics was making was too low compared to the expectations of the Americans and that was the reason why he said that the Chinese manager Chiu Wai could not be pleased by the way things were happening; as...

Acer Computers: Company Analysis

Stan Shih along with others founded a company named Multitech International in 1976 with $25,000 and 11 employees (Acer group, 2009). The intention was to contribute to the society through sharing of knowledge and they played a significant role in popularising the role of computers in Taiwan. During the same...

General Motors Operation Analysis: Project Management

GM’s portfolio of projects with project type matrix and project life cycles Project portfolio is also referred to as the company’s aggregate project plan. Its primary purpose is to define whether the organization succeeds in managing all the projects it has. It is made to see whether the company is...

Human Resource Management Activities and Personal Reflections

Briefly explain Human Resource Management – ensure you explain the various activities that are conducted under HRM. Provide a variety of research in your explanation. In modern literature two versions of Human resource management have been emphasized these are the rational approach which emphasis on aligning business strategy and Human...

Email for Heads of Departments About Work Results

RE: All Departmental Heads and Supervisors It is with lots of thanks and appreciation for the diligent and committed services that you have rendered to this organization that I do write this letter. The management knows very well that it has not been easy to come this far without the...

How Samsung Gets Innovations to Market?

Article Summary The above article discusses the strategies that the Samsung Company uses to market its various products in the local and international markets. The authors note that the Samsung Company boasts of a strong vertical integration in its industrial organization. From a single location, the company controls its designing,...

Human Relations: Values, Leadership and Power

Human Relations Human relations is the management process that involves bringing the activities of workers to match those of the organization. It also involves ensuring the individual employee objectives, goals, and those of the organization are achieved. While the organization is concerned with goals such as profit-making, growth, and survival,...

Situational Leadership Theory: Styles & New Employee Integration

The Situational Leadership Theory (SLT) was proposed by Hersey and Blanchard in their work Life Cycle Theory of Leadership (Hersey and Blanchard, 1969). According to this theory, there is no optimal leadership style. A leader should choose a type of behavior due to the follower’s competence and attitude toward work...

Collective Bargaining Role in Management Relations

Collective bargaining is a technique used by public union representatives and public agency managers to negotiate conditions and terms of employment. The goal of collective bargaining is to optimize the employer-employee relationship by facilitating a win-win situation for the various parties involved. Collective bargaining improves the workforce strength and as...

Metrics and Performance Measurement in Operations Management

Introduction Metrics is indeed a powerful management tool in aligning company strategies and objectives and ensuring people are working towards a common direction. Going beyond metrics practice in trying to improve processes and products, managers should strive to fulfill predictable requirements in designing and managing metrics to ensure they are...

Xerox’s Hiring of Women and Minorities Boosts Profitability

How has hiring women and minorities improved Xerox’s profitability? Xerox has been one of the leading companies which favor women in their working condition. In essence, Xerox’s sensitivity to women’s needs was the key to its success in terms of employee performance and personal rating. The company has been able...

Cross-Cultural Marketing and Hofstede’s Model

Introduction Marketing has taken a completely new approach from what it was some time ago. Immediately after the Second World War, The world was turned into a global village. Communication was made easy with the invention of telephone. Movement was also made easy with the invention of air transport. The...

Ocean Spray Cranberries Inc.’s Supply Chain Relationships

The rationale offered by Oceanic spray in support of the idea of using a 3PL firm The third-party logistics provider is a firm used by companies for supply-chain management functions and it provides one-stop-shop services. The firm specializes in transportation and warehousing operation services that are scaled according to the...

Emirates Nuclear Energy Corporation’s Communication

Introduction The present communication plan is intended for use by the Emirates Nuclear Energy Corporation. In view of the proposed nuclear power plant to be constructed in the Western Region of the Emirate of Abu Dhabi, a comprehensive analysis of the context, stakeholders and communication strategies available has been undertaken....

Porter’s Factor Conditions: Switzerland’s 2005 America’s Cup Victory

Porter’s factor conditions explaining Switzerland’s victory of America’s Cup sailing competition in 2005 Porter’s factor conditions for countries’ competitiveness are demand condition, related industries, firm’s strategy, and the level of rivalry. Australia has been challenged for the trophy and there was an increased demand for the country to produce results...

Challenges in Competitive Strategies Implementation

Introduction When the strategy was first introduced in the 50s and 60s, one of the pioneers- Alfred D. Chandler- said that “strategy follows structure”. He observed that the interactions between functions or departments should be coordinated to give the business structure, direction, and focus. Michael Porter was one of the...

How CSR Is Being Defined in Malaysia?

In Malaysia, CSR is a formal business strategy and obligation that is captured in annual reports and other forms of reporting by organizations. However, it is not a mandatory undertaking in the country. Nevertheless, the voluntary nature of the activity has been handled professionally in many business levels from the...

Google Inc.’s Organizational Culture Type

Organizational culture and its implications for performance are frequent objects of professional analysis. There is an emerging consensus that organizational culture profoundly influences organizational behaviors and decisions. Shared values, assumptions and beliefs that shape organizational culture create a foundation for creating and sustaining a competitive advantage. Google is the bright...

Strategic Processing Styles in Decision-Making

Dr. Gary observed that people use a decision strategy to navigate through their decision-making moments in life. In the Organizational Engineering (OE) model developed by Dr. Gary Salton, he postulated that there are four kinds of strategic processing styles. Someone is either a Reactive Stimulator or Logical processor (Ungvari, 2011)....

Employability and Professional Development

Introduction A thorough understanding of the level we are in our career development, and an analysis of the capacities we have allows us to construct a professional development path that will catapult us to the desired position of our career goal. In our assessment, we recognize what we have already...

Lean Supply Chain Management Strategies

What are the similarities and differences between lean and agile supply chain strategies? Lean supply strategy focuses on cost reduction, minimization of waste, and maximization of overall performance (Vonderembse, Uppal, Huang, & Dismukes, 2006). The Lean approach suggests planning-based production that “supports the flow of value, let the customer pull...

Disney Company’s International Pricing and Branding

Describe how Disney conducts market research and how it helps them with new product launches or expansion into new countries Disney considers innovation as one of the most important factors in its marketing processes. Consequently, the firm undertakes market research periodically to understand the prevailing market challenges and opportunities. Additionally,...

The Ivory Furniture Company’s Financial Analysis

Introduction Financial data, along with other pertinent information, assist company managers in investment and financial decision-making. This information equally provides very useful signals to customers and creditors in determining the financial performance of a firm in which they have either extended credit, invested their funds, or even consider viable in...

Milton Hershey as the Most Admirable Entrepreneur

Introduction An entrepreneur is an individual who has the ability to turn what could be considered as a profitable venture to productive activity. An entrepreneur can be conscious, latent, or duty-bound (Burggraaf & FlöRen, 2008, p.40). Entrepreneurs are creative and innovative people who spend a lot of time building business...

Sony Corporation’s Failure in the MP3 Industry

Introduction Disadvantages of the first mover involve its ability to “free ride” on the first mover’s distinctive investments. Under free-rider effects, there are lots of weaknesses that can be identified. The late mover has been capable of “free ride” on matters that relate to the investment of the firm. In...

Arabtec Company: Strategic Analysis of Business Performance

Executive Summary Strategic analysis entails research to explore the environment under which an organization operates. It is an effective method of testing the efficiency and effectiveness of an organization’s strategies. This paper discusses strategic analysis and its importance to organizations. A case study is done on Arabtec to apply the...

Information Management and Related Issues in Business

Introduction Information gathering, dissemination and storage have changed remarkably with the advent of technology. Traditional methods that were used to conduct business in many organizations have been changed to increase effectiveness. This basically implies that organizations must embrace the use of IT. However, there are many IT-related issues that emerge...

Human Resource Management in UAE Industrial Sector

Introduction Background of Study Project human resource management is increasingly becoming one of the critical areas of planning in the industrial sector. Huemann (2016) defines project human resource management as all activities involving organizing, managing, and leading a project team. The approach that companies in the industrial sector are using...

Mr. Karak Business Plan

Introduction The UAE is a very peculiar beverage market. Despite living in a perpetually hot climate of the Middle East, its residents have taken a liking to a variety of hot beverages, including various teas and coffees that used to pass through its ports and borders at some point in...

Hookah Venture: Target Customers and Market

Target customers are individuals between 18 and 35 years old (Montgomery et al., 2015). These are mainly people of Middle Eastern descent and their friends and close ones. Importantly, these may be immigrants, children of immigrants as well as people of other ethnicities. People of the non-Arabic descent are mainly...

DramaProx Productions Company Business Plan

Executive Summary This business plan is about DramaProx Productions, which is a startup company dealing in the production of drama programs for the UK entertainment industry. Research studies show a significant market share and penetration capabilities with innovative political episode programs in demand in the UK entertainment market that present...

Organizational Change Management Essay

Managing Organizational Change Change is an ever-present feature that has become a constant in organizational life. This is because change is inevitable for companies that wish to stay competitive and profitable in a shifting environment. However, in employees, organizational change often induces fear and resistance which can have serious damaging...

Employee Unionization and Recruitment Process

Why the Nursing Staff May Want To Unionize The quest to unionize could be informed by the desire to get better pay. In support of this statement, some nurses in The Saga of Truly Good Hospital were complaining about low salary increments. The desire to get proper remuneration is highlighted...

Leadership and Organizational Culture: Keys to Consistent Profit

Introduction Leadership is a cornerstone for consistent profit production in both governmental and non-governmental organizations across the globe. Leaders with good interpersonal skills and innovative talents can initiate and propagate changes to meet both the customers’ demands and organizational goals. Despite having a good leadership, the institution involved should have...

Amazon Company: RFID Technology Implementation Plan

Introduction Amazon Corporation is one of the leading competitors in the global e-commerce market segment. Founded in 1994, the corporation has grown very fast through the constant acquisition of businesses, introduction of superior products, and appreciation of emerging technologies to improve its operational model. The company has an effective research...

Strategic Positioning vs. Operational Effectiveness in Firms

Citation Porter, E.M. (1996). What is Strategy?, Harvard Business Review, Reprint 96608, November – December 1996. Thesis statement Strategic positioning is the ability of a firm to perform entirely different activities from its competitors or to perform the same activities in ways that differ from those that competitors commit. Operational...

Dove Real Beauty Sketches: Marketing Campaign

An Overview of the Marketing Campaign The campaign Dove Real Beauty Sketches seeks to raise self-awareness among individuals with regards to their physical appearance. The campaign is alive to the fact that many people have low self-esteem when it comes to appreciating their beauty or physical endowment. The message transmitted...

Lipitor Company’s Marketing Plan

Current marketing Strategy of Lipitor Smith (2008) argued that this Pfizer, the pharmaceutical giant to whom Lipitor belongs to and Lipitor turned into blockbuster not only it’s exclusively, but also for the smart marketing, Pfizer knows how to reach to the pyramid of revenue generation with its current marketing strategy....

Applying Rogers & Roethlisberger’s Listening Concepts to Personal Life

The article Listening and Understanding written by Rogers Carl and Roethlisberger provides extremely significant guidelines required for effective communication. The authors argue that “good communication or free communication between or within people is always therapeutic” (Rogers & Roethlisberger, 1991, p.106). The authors further argue that people’s ability to evaluate is...

SPAR Oman Compamy: Marketing Plan Report

Executive Summary The objective of this marketing plan report is to analyze the current market of SPAR Oman and recommend marketing mix strategies for improved competitiveness. Porter’s Five Forces analysis revealed a medium competitive rivalry from Carrefour and Lulu and a high supplier power. Rising demand for high-value halal food...

Starbucks Company’s Information Technology Approaches

Introduction Starbucks Corporation uses a powerful business model to produce and market its products to many customers across the globe. With over 182,000 employees, the company remains a leading roaster and retailer of quality coffee. It also has numerous brands that support its business image such as Starbucks VIA, Seattle’s...

Azerbaijani State Oil Company’s Digital Transformation

Executive Summary SOCAR is an Azerbaijanian company that operates in the energy sector. It contributes to the exploration of oil fields in as well as the production, transportation, and the selling of oil and gas. The company is highly technological and works on the advancement of its operations each year....

Different Leadership Styles Comparison

Introduction It can be assumed that effective leadership implies the presence of a variety of skills in management, which will allow it to promote and encourage the active participation of employees in the work processes. Nevertheless, the importance of effective followership should not be underestimated since it is the workforce...

Barclays Bank’s Talent Management

Introduction The productivity of a company is dependent on its ability to proactively organise its human resource management strategy. As a matter of fact, labour is a vital factor of production that quantifies the performance, output, and goal achievement with optimal use of available inputs. The Barclays Bank in Stanford...

Starbucks’ Corporate Culture and Innovation

The success of Starbucks can be attributed to several elements of the organizational culture. In particular, the senior executives of this company lay stress on the need for empowering employees who are also called partners. These people are encouraged to take initiatives to meet the main requirements of clients. In...

Information Sharing in Supply Chain Management: Strategies and Benefits

Strategic sharing of information may be highly beneficial in a variety of business situations. Information sharing often happens in a supply chain when a retailer chooses to share information with a manufacturer, or alternatively, the retailer may choose to share the same information with a competing manufacturer if it benefits...

Strategies for Achieving High Employee Retention Rates in Organizations

Introduction It is critical for a modern business, to remain viable and competitively advantageous in today’s market place. As such, organizations must look beyond reducing expenditures and controlling operating costs in order to experience an increase in profits. Human capital must be regarded as an organizations number one asset, thus...

Kelly Services Company’s Analysis

Executive Summary This business report presents a PESTEL analysis for Kingdom of Bahrain to determine external factors that influence the business environment and make recommendations for Kelly Services. The overall recommendation is to open an office in Bahrain. However, the company will have to mitigate the current political risks noted....

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

Pharmaceutical Industry Impact: GlaxoSmithKline and Novartis Merger

Statement of the Issue and Justification of Approach GlaxoSmithKline (GSK) and Novartis Ag (NVS) In March 2015, GlaxoSmithKline plc, UK and Novartis AG, Switzerland completed a deal that saw drug firm GlaxoSmithKline Pharmaceuticals acquire Novartis’ vaccines business and diversified its marketed oncology portfolio to Novartis Healthcare (Wang, Plump & Ringel...

Lenovo Company: Dimensions of Culture

In management, culture is seen as a system of common rules, norms, and perceptions that govern day-to-day operations in an organization. It is a key aspect of both public and private, profit and non-profits organizations that guides and aids the control of human labor towards the achievement of desired goals...

The Key Academic Themes of 21st Century Leadership

Introduction Leadership is a complex phenomenon that can be roughly defined as the two-sided relationship between leaders and followers who work together with the same purpose to achieve shared goals (Avolio et al., 2016; Lewis and Donaldson-Feilder, 2012; Yammarino, 2013). One of the tools that can help in understanding leadership...

The Soup Spoon Company’s Marketing Management

The company presented in the case study is The Soup Spoon, which has 21 outlets in Singapore. Although its menu mostly consists of soups, the customers can also purchase salads, sandwiches, and wraps. The company’s ambitions are strong, and the founders of the company aim to become “the Starbucks of...

ABC Company’s Public Relations: Strategic Plan

Executive Summary In the current competitive business environment, it is increasingly becoming important for companies to come up with plans for improving efficiency in production, effectiveness in marketing, and a positive relationship with various stakeholders. This strategic public relations plan seeks to help this company to develop a close relationship...

Volkswagen’s Strategy and Market Performance in India

Volkswagen (VW) brand takes a semi-premium position in India. At the same time, it is more premium than the main brand’s competitors: Toyota and Honda. By positioning the brand in this way, the management aimed to emphasize the value of quality, innovation, and high technology which are historically associated with...

Nike Inc.’s Analysis for Investment Decision

Executive Summary This report is a brief overview of the weighted average cost of capital. Its main goal is showing what the weighted average cost of capital is all about, its importance and how it can be applied in a practical example. Therefore, a case has been used to bring...

Business Ethics in Global Approach

Overview Globalization has a great impact on how organizations do business. Removal of political, geographical, and economic barriers has allowed the organization to not only do business but also invest in foreign countries. However, issues may arise in the process of doing business that can have high implications for an...

Royal Automotive Company’s Management

Introduction Royal Automotive is an automotive company that transacts between new cars from the industries as well as used cars from the consumers. The management in the company ensures that customers obtain a used car by undertaking an uncomplicated process. In doing so, the company management has gained a high...

Employee Monitoring, Its Legal and Ethical Issues

Introduction The increased development and use of technology in the workplace has led to the widespread practice of employee monitoring. Through the use of information technology, employers can monitor the activities of the employee that is utilizing company-owned online accounts, software, and electronic devices. In the growing concern for digital...

Organization’s Pattern, Design and Strategy

Introduction A leader of an organization can take advantage of various tools that help develop a proper strategy for the firm’s further development. In the modern world, new business models and revolutionary industries emerge providing many challenges for executives. Systems theory allows one to observe an organization and identify internal...

Choosing the Best Project: NPV, Payback, and AAR Analysis

Introduction In any business undertaking, selection of a good project is a vital step towards success. Many firms make big losses as a result of investing in projects that are not viable. In this regard, it is advisable that before any project is pursued, proper evaluation is done to ensure...

Integrating E-Commerce: Cloud, BI&A, and Mobile Solutions

Introduction Problem Statement The business presented in the case study is a brick-and-mortar business, i.e., one that has a physical building (e.g., a store) and performs face-to-face marketing (compared to e-commerce where there is often no physical building). The business has a website that does not provide opportunities for online...

Saudi Aramco Company’s Work-Life Balance & Culture

Relation to previous research Numerous studies have been conducted to demonstrate how work-life balance influences employee performance. However, little research exists to demonstrate how HR managers may use the work-life balance to develop an effective organizational culture that will bring competitive efficiencies to the organization. There is some empirical evidence...

Building a Perfect Team

Most of the contemporary companies, especially those operating in the context of the global market, strive for creating the environment in which the process of Information sharing and the production of innovative ideas will be unceasing. Therefore, building a team in which the employees both feel secure about expressing their...

Girlfunk Jewelry Company’s E-Commerce Business Plan

Executive Summary The Girlfunk Jewelry is a business that will specialize in the avant-garde line of sustainable jewelry targeting the celebrity customer segment. The business is based online and will have a strategic e-commerce platform for ordering handmade jewelry designs, which incorporate retro junk into high fashion futuristic funk. The...

Segmentation, Targeting and Positioning Concepts

Introduction It is evident that any company or brand, which strives to be successful in the contemporary market, has to apply a profound theoretical framework to its marketing practice. The development of strategic marketing theories has a relatively long history: numerous scientists contributed to it by the elaboration of fundamental...

Nokia Corporation Strategic Management

Introduction This paper is aimed at examining strategic management in Nokia Corporation. In particular, it is necessary to determine whether this management function corresponds to the current needs of this company, and external or internal environment. One of the major tasks is to show Nokia’s strategies are formulated and implemented....

R. Kiyosaki’s Contribution to Cashflow Technologies Inc.

As the CEO of the Cashflow Technologies Company, Robert Kiyosaki implemented strategic task orientation leadership skills on organization task management level to encompass actual and expected outcome of sustainable performance. Through designing personal task management model levels, his task orientation module remained active in developing dependence of interest attached to...

Axel Springer Company’s Strategic Leadership

Evaluating Mathias DöPfner’s Strategic Leadership Mathias DöPfner showed exceptional strategic leadership skills in spearheading the digital transformation of Axel Springer. As discussed in the case study, he faced numerous challenges both internally and externally but still managed to execute various innovative plans effectively. It is because of the strategies he...

Quality Management System Standard’s Critique

Abstract Purpose – This paper aims to critique the ISO 9001 standard and prove the idea that it remains the general guideline that can be adapted specifically to promote improved results. Design/methodology/approach – This qualitative research based on assessing the advantages and disadvantages of applying the ISO 9001 standard includes...

Turkish Airlines’ and Oman Air’s Finance in 2013-2016

Executive Summary The aviation industry has experienced severe challenges since the global economic turmoil in 2008; however, the purpose of this report is to evaluate the financial ratios of Turkish Airlines and Oman Air to assess and compare the performances over a period of four years (from 2013 to 2016)....

Margaret Whitman’s Leadership: EBay Company’s Case

Introduction The article provides a review of Margaret Whitman’s leadership (chief executive (CEO)) style for which her critics say was old-fashioned and not entrepreneurial. After announcing her plan to quit the company she had worked for 10 years and posted some of the best results that led to her ranking...

The Cost of Quality

Background information The concept of Cost of Quality (COQ) has been part of the globalised business environment for more than half a century (Rasamanie & Kanapathy 2011). Nonetheless, quality has been part of human existence and has continued to evolve over time (Crandall & Julien 2010). As such, it is...

Alcohol Marketing Failures and Successes

On the surface, alcohol might seem to be the easiest product to market since its audience develops an acquired taste, and customers’ purchasing ability is restricted mostly by age. However, as an overview of the history of alcohol marketing shows, the process of promoting the product has been fraught with...

Patagonia Inc. and Metaphors in Sustainability

Case Study Analysis Using Metaphor The paper is focused on the evaluation of two articles containing case studies involving the use of metaphors to understand the peculiarities of the method. The first one is the article by Jerminer and Forbes (2016) that is focused on the investigation of using metaphors...

Human Resource Manager’s Career Opportunities

Introduction This research paper covers some aspects of a possible career in human resource management. The career is important because it involves the management of the most vital resources – human resources in any organization. Hence, it is imperative to recognize that human resource management (HRM) is now considered a...

Knowledge Sharing Partnership: A Solution to the Bullwhip Effect

Bullwhip Effect The bullwhip effect is a name used to describe situations in which a prediction negatively affects the efficiency of the supply chain. It was first described by Jay Forester in 1961. The amplitude of a bullwhip in motion often resembles the effect that forecasts can have on supply...

General Motors Company’s Transformation Process

Forms of Transformation Processes used by Companies and Their Relation to the Facility Layout Selecting the most appropriate transformation process and facility layout is one of the keys towards achieving success in the company’s performance. In general, there are many forms of transformation processes, and each has particular facility layout....

Managers Financial and Non-Financial Performance Indicators

Balance Scorecard Developed in the 1990s, the balanced scorecard technique emerged as a holistic strategic management tool for reviewing organizational performance (Jeffs, Merkley, Richardson, Eli, & McAllister, 2011). It encouraged managers to avoid using a narrow assessment of corporate behavior, which is based on financial metrics, and instead develop one...

The Embraer Company’s SWOT Analysis and Strategy

Introduction Embraer is the third largest aircraft manufacturer in the world. The company has undertaken several strategic decisions that have improved its competitiveness. Government support and specialization in the regional jet market are some of the key success factors of Embraer (Khandwalla, 2001). Embraer faces increased competition from Bombardier. This...

JP Morgan Chase & Co.’s Unethical Behavior

Introduction JP Morgan Chase & Company is the largest bank in the United States that offers banking and other financial services. It has a market capitalization of approximately $2.145 trillion. It was founded in 2000 after the merger of two financial institutions namely J.P. Morgan & Co. and Chase Manhattan...

Strategic Management Aspects in Magna International

Executive Summary This paper is an interim report, outlining all major aspects of strategic management process of Magna International, Canadian automotive supplier, which will be addressed in the final report. Special attention will be paid to the history of Magna International, specificities of its strategic management, and recommendations for improving...

Enron Company’s Whistleblowing Scandal

Introduction Whistleblowing is conducted in accordance with Frankena’s four basic requirements for ethics that include avoiding evil, preventing evil, eliminating evil, and doing good (Grace & Cohen, 2010). In that regard, whistleblowing is more about an individual’s moral judgment than it is about clear requirements that obligate individuals to reveal...

Facebook Inc.’s Leadership Practices

Description of the organization This paper is aimed at examining the functioning of such a company as Facebook, Inc. This organization maintains a social networking site that is accessible in various regions of the world. Currently, the number of their active subscribers equals approximately 1.11 billion (Hubbard, Rice, & Galvin,...

Walmart Company: Compensation and Benefit System

Introduction The present-day system of employees’ benefits and compensations is a complex area of research, which dates back as far as the 19th century when the industrial revolution took place. The rapid technological development brought about an unprecedented increase in accidents at the workplace. However, the only way to receive...

MAC Cosmetics Company’s Customer Service

Introduction Any services marketing strategy aims at delivering processes and experiences to customers. It is expected that a company has to focus on its customers and identifies their potential needs to provide them with the required portion of the support, understanding, and services. Services marketing is the field within the...

Dunkin’ Donuts Consumer Insights

Segmentation and Targeting Dunkin’ Donuts has been on the market for about six decades. Its brands and targeting strategies are designed to evolve along with the changing demands and tastes of its consumer segment. Currently, the consumer segment of Dunkin’ Donuts has a number of different characteristics. For example, the...

Adelphia Communications Scandal and Deontology

Introduction In business management, ethics plays an imperative role because it purports transparency, dedication, and professionalism. Ethics suggests that managers should differentiate between corporate and personal roles by creating an artificial distinction between the two affairs. This helps managers to avoid corrupting their official responsibilities and compromising corporate affairs at...

The Coca-Cola Company’s Marketing Communication

Background Since its establishment, The Coca-Cola Company has been successful in producing and marketing soft drinks. Currently, the firm is the market leader and has managed to attain global recognition. One of the factors which have contributed to its success is the adoption of the internationalization strategy. As a result,...

New Balance Men’s 611: Global Market Entry Strategy

Executive Summary The New Balance Company is attempting at entering the environment of the global economy with its latest Men’s 611 brand. However, competing with the brands that have already become household names is bound to be rather tricky. Therefore, the firm will need an elaborate branding strategy and an...

Volkswagen Group’s Human Resource Management

Introduction The corporate strategy of the Volkswagen group is to become the top automobile producer and to lead in sustainability within the next six years (Martin, 2010). So as to meet the mentioned corporate strategy, the Volkswagen group will require an effective, resilient, and creative workforce that is properly managed...

Almarai Company’s Expansion in Europe

Introduction In the globalized business atmospheres, players in individual industries consider the expansion of their scope of operations in a bid to heighten their competitiveness. Before a company enters a new market, it ought to carry out an analysis of the internal and external factors that would affect its functionality...

Cirque Du Soleil: Blue Ocean Strategy

Key Drivers of Innovation and Entrepreneurial Opportunities that Contribute to the success of Cirque du Soleil Introduction The present paper is devoted to an analysis of the key innovation drivers that can be regarded as contributors to the success of the Cirque du Soleil (CS). In particular, the paper uses...

The Brand Management Job: Skills and Functions

Introduction Brand managers work in a spectrum of industries. They endeavor to develop an easily recognizable image for products and services. Brand management mainly focuses on market segments that are likely to have the largest sales volume (Kotler and Denize 41). Therefore, brand managers focus on the most attractive market...

Digital Marketing, Its Forms, Pros and Cons

Introduction Digital marketing refers to a marketing strategy that involves the promotion of products or services online. Numerous online venues are available for online advertising including the social media, email marketing, short messages (SMS), and videos as illustrated in the following image. The invention of the Internet has enabled people...

Leadership Development Strategy for Human Capital

Executive Summary The main aim of this research was to examine critical factors that need to be considered when designing an LMD strategy to build human and social capital. As business landscape changes, effective leadership, and management are necessary to create sustainable business practices. Based on the reviewed literature, it...

Financial and Non-Financial Performance Measures: D. Campbell’s Study

Major Points Dennis Campbell was the main proponent of the study and the author of the article. He entitled the article as Nonfinancial Performance Measures and Promotion-Based Incentives. The article was made available through the publishing arm of the Journal of Accounting Research and printed in the United States of...

Maple Leaf Company: Business Environment Challenges

Executive Summary Maple Leaf is one of the leaders of the Canadian agricultural industry. Nevertheless, even industry leaders face challenges once they make a decision to expand and start operations in foreign economies. One of the most significant problems of the company is its effective functioning within the operating environment...

Fast-Food Product Expansion in Middle East Market

Introduction Holt and Quelch assert that all organizations operate in environments that influence their ways of doing business either directly or indirectly (69). This claim implies that for successful colonization of new markets, organizations must look for strategies of dealing with issues such as political instability while considering the impacts...

Key Findings and Implications from Recent Market Research Studies

Introduction The real option, as per the case study, is a well-established firm. This assertion is supported by the fact that it is currently at the peak of expansion a factor brought about by increased demand. However, expansion, as observed in other markets and business organizations, presents several dilemmas. A...

Quality Management in Call Center Outsourcing: Focus on India’s Industry Standards

Outsourcing call or contact centers is a common process that has appealed to many business leaders. This strategy has made it easier for firms to trim business costs especially in the current global economic climate (Agarwal et al. 52). The practice has been characterized by extra benefits such as improving...

Home-Style Cookies: Efficiency & Quality Improvements

Introduction The case of the Home-Style Cookies baking company that operates in the United States involves a few problems related to potential improvements that can strengthen the company and increase the effectiveness of its work. There are numerous companies that HSC can use as a reference model. Among them, there...

Management and Organization Behaviour

The concept of organization behaviour is a very important tool for any organization. It usually determines whether the business will succeed in its undertakings or not. Good managers must be able to effectively how to use the tool to gauge the employees’ response to different organizational policies. However, to effectively...

Logistics and Transportation Management Strategies

Integrated Logistics for DEP/GARD The following stages add value: The DEP’s seven-day delivery and the flexibility of the company: it can change the kind and quantity of the produced polymers; The interactive system which becomes a helpful instrument since it connects different departments and reduces the number of errors; Verifying...

Reference Groups Influencing Consumer Behavior

Introduction For several decades, the dynamics in the marketing environment have shifted from predictable consumer trends to those that are complex and almost unpredictable. In the quest to unearth the factors that determine the trends and complexities surrounding client behavior, there is a need to examine the issue of social...

Organizational Culture: Essay Sample for Free

Organizational Culture: Essay Introduction An organisation’s culture plays an integral role in influencing its success. Particularly, the corporate culture entails the values and behaviours that account for the uniqueness of the organisation’s psychological and social environment. The culture is founded on an array of shared features, including the rules, beliefs,...

TerraCog Global Positioning Systems Company Challenges

Introduction TerraCog was an organization that successfully represented the private business sector of high-tech industry. It provided global positioning systems (GPS) and other similar products that were always of excellent quality, which attracted a wide range of customers. The organization had never had issues with the competitive advantage and remained...

Just-in-Time Production Method: Toyota Company’ Case

What is JIT? The JIT commonly refers to the just-in-time method of production. The major area of its implementation is the Japanese car manufacturing. It is a holistic system of managing the process of production. The major objective of this manufacturing method is an attempt to reduce production waste and...

Success Case Methodology: A Framework for Learning and Development

SCM and Kirkpatrick Brinkerhoff’s Success Case Method (SCM) can be discussed as an alternative to Kirkpatrick’s Return on Expectations (ROE) model that is used in order to evaluate training. Training groups can benefit from using SCM in addition to Kirkpatrick’s model because such type of the training analysis allows for...

EasyJet Airline: Strategic Management

Introduction Strategic management encompasses a group of continuous deeds and well-calculated practices that businesses deploy to organise and/or set their assets in line with the established goals. Actions in strategic management have t be in line with the organisation’s mission, vision, and values. Activities in the discourse change the static...

Lessons from Tyco’s Business Failure: Insights and Key Takeaways

Introduction Tyco International Ltd is a manufacturing company involved in the provision of fire protection and safety systems and electronic security services. Between 1996 and 2002, Tyco made management decisions that contributed to its financial failure. The management of the company employed some inappropriate practices that contributed to bankruptcy faced...

Google Inc.’s Human Resource Management and Success

Introduction Google is an international company that deals with computing, adverts technologies, and internet exploration. Its main aim is to organize all the world facts and make this information useful and available to everyone. The company has advanced so much that it has changed the way we undertake our research...

Internal and External Selection and Decision Making

There is a large variety of methods of initial assessment. Different companies have different preferences when it comes to the specific methods they employ to select the candidates. Each of the methods has its advantages and disadvantages. There is no right answer to the question which methods are better to...

Fitbit Company: the Business about Wrist

Introduction One of the most attention-grabbing and commercially successful products introduced in the last decade, following the popular second fitness boom, are wearable trackers, used to collect, store, and share data about a person’s daily activities (Millington, 2016). One of the leaders in the wearable devices market is Fitbit. As...

Volkswagen Emissions Scandal and Brand Reputation

The Scandal When it comes to the types of fuel, the automobile preferences in the United States and Europe differ majorly. The cars powered by diesel fuel that produces the emissions of CO2 (carbon dioxide) are more popular in Europe, while the Americans prefer the vehicles running on gasoline that...

My Muesli Company’s Environment and Strategies

Competitive environment Mymuesli operates in a competitive environment currently, but existing competition is going to increase even more as the company is going to enter new markets. Thus, it is significant for the organization to understand what its competitors are and how it can excel them. First of all, Mymuesli...

Tata Motors in Global Ultra-Low-Cost Car Market

Introduction The modern car market could be considered a unique phenomenon that guarantees giant incomes for all actors who function in the given sphere. The fact is that the rise of technologies conditioned the increased convenience of vehicles. At the moment, they are more reliable, simple, and available to people....

The Unethical Issue at Work: Case Analysis

Introduction Ethical behavior is something good since it empowers human beings to demonstrate desirable attributes such as dignity, fairness, integrity, honesty, and equality. The concept of ethics guides individuals to act by their social values, norms, and practices. The principle is also applicable in different settings such as learning institutions...

Entrepreneurship and Human Capital Management

Introduction According to Stokes, Wilson and Mador (2010) “Entrepreneurship is an emergent process of recognizing and communicating creativity so that the resulting economic value can be appropriated by those involved.” This definition of entrepreneurship brings out some fundamental characteristics of an individual who intends to be an entrepreneur. From this...

Trader Joe’s Stores’ Teamwork and Motivation

Introduction “Trader Joe’s has become a multi-billion dollar national chain partly through its ability to find cheap real estate, skip name brands, and smartly manage its supply chain” (Sheeran, Harris & Epton, 2014, p. 511). The employees of Trader Joe’s are very friendly. They are ready to go to all...

Employee Involvement Trends in China, India, and Germany: A Comparative Analysis

Introduction This report presents employee involvement strategy across cultures, namely China, India, and Germany. The report shows how to ensure that teamwork, motivation, employee involvement, and work performance are very high across all the locations. Following a global expansion in China, India, and Germany, new challenges and opportunities arise as...

Informal Group’s Effect on Organizational Behavior

Informal groups perform a number of crucial functions that can hardly be delivered by formal groups. For example, informal groups have the potential of perpetuating cultural value systems that are cherished by a group. This noble role assists in safeguarding the integrity of the group. It is possible for common...

Team-Building Activities and Conflict Resolution

Team Building Exercise “Teams are vital elements in any given organization” (Quick, 1992, p. 5). This is because they enhance performance while at the same time bringing together people who have different ideas on the same platform. Essentially, this forms the fundamental approaches which are characterized by innovation and creativity....

McDonald’s Company: Business Ethics Case

Advertizing and Manipulation Advertizing can be defined as a non-personal, open form of marketing communication having the primary purpose to draw public attention to particular goods, services or ideas. Advertizing can use various mass media to communicate its message. The initial goal of advertizing is to reach the target consumer,...

Emirates Airline – Strategic Analysis

Introduction Emirates airline is a (relatively) new full-service network carrier in Dubai, United Arab Emirates (UAE). Despite being a relatively new company, the airline has become among the fastest growing companies in the Gulf region (The Emirates Group 2014). In fact, globally, the airline is the most profitable aviation company....

Kark Shop: Muscat’s Premier Flavored Tea Destination

Business and Industry Profile Kark Shop is a new tea shop in Muscat, Oman that is aimed at the provision of quality flavored tea to customers around Muscat and other parts of Oman. It is a Limited Liability Company managed by XYZ. XYZ is suitable as a manager of Kark...

Supply Chain Management: Business Logistics

Communication in supply chain design Introduction Communication is imperative within the supply chain because it is the means with which relationships are cemented. Effective communication should allow all concerned members of the supply chain to access data that is relevant to their transactions. This enables them to deliver on time...

PESTLE Analysis of Waldron Roux Silberstein Xao Agency: Strategic Insights

Introduction This paper is aimed at examining the external environment of the advertising agency Waldron Roux Silberstein Xao or WRSX. It should be mentioned that this company interacts with various manufacturers or service organisations (Learning Dynamics 2011). Therefore, this work of this agency is partly dependent on the performance of...

ZGA to Enter the Indian Car Market with Eco-Friendly Vehicles

Background of the Company The purpose of this report is to prepare a global marketing plan for the Chinese company Zhejiang Gonow Automobile Ltd (ZGA), which started its operation in the domestic market in 2003. This company is producing pickup and sport-utility vehicles (SUV) for the local market but it...

Diversity in Indian Workforce: Laws and Policies

Introduction Diversity in business refers to the recruitment of workers from all backgrounds irrespective of race, religion, disability, gender, or status. The law governing the provision of equal employment to all is clear. However, most organizations have not adopted diversity, and thus discrimination of the minority groups is a common...

Richmond Plastics Company’s Product Pricing Strategy

Introduction A firm has to determine the price to charge for its products and services to remain competitive in the market. Thus, it is essential to develop an appropriate pricing strategy based on the competitors’ prices and the demand for the product or service in the market (Best, 2005). The...

Conflict Resolution Strategies and Organizational Behavior

The phenomenon of organizational conflict and its impact on the performance of organizations has generated increasing attention from organizational scholars especially after the realization that organizations are ever more subject to conflicting demands imposed by a multiplicity of factors arising from both internal and external operating environments. Liebler & McConnell...

Blue Sky’s Integrated Marketing Communication

Terms of Reference Overview: This is a business plan for Blue Sky that sells sports clothing. Corporation: The business organization is small and growing against key competitors in the market. The Business: The business specializes in selling of all seasons sports clothing for people aged between 24 and 45 years....

Pepsi Company’s Sustainable Policies and Criticism

In this era of technology, many companies are grappling with the issue of environmental conservation and sustainability. Sustainability is the ability to use resources sparingly for the sake of the future. Many of the companies emit effluents without considering the effects of such actions on the environment and the lives...

Ethical, Legal, Multicultural Challenges in Crisis

Unfortunate events or occurrences affect the profitability and performance of organizations (Crandall, Parnell, & Spillan, 2013). Stakeholders expect their respective companies to have crisis management plans to tackle such events whenever they occur. A crisis that is not properly managed draws negative ideas or perceptions from different stakeholders such as...

Transformational Leadership and Management

The topic of leadership development within organisations has become high on the agenda, as businesses need to become more competitive. Nevertheless, there is no clear answer to the question of what makes a good leader. While some think that effective leaders are born, others think that it takes experience to...

Labor Laws and Corporate Compliance: Case Studies

Abstract Enforcing conduct between employers and employees is necessary when it comes to minimizing the likelihood of economic inefficiency for organizations. The US has established labor laws at federal and state levels to ensure that employers adhere to the minimum wage regulations. Besides ensuring that employers remunerate workers appropriately for...

Globalization and the Social Interest of Workers

Abstract Globalization, a phenomenon characterized by the increased integration of nations through trade, politics, and culture, has emerged as an important feature of the modern world. This phenomenon has been hailed by economists as the most important driver for global economic prosperity. The paper sets out to demonstrate that globalization...

Costco Wholesale Corporation: Working Benefits

Introduction The article under consideration is entitled “11 Reasons to Love Costco that Have Nothing to Do with Shopping”. The author of the article is Kevin Short. The piece of writing was published in the online source Huffington Post on 19 November 2013. Kevin Short provides readers with information about...

The Mount Rundle Hotel’s Customer Service Issues

Symptoms The confrontation between the customer and the hotel management, in the case of the Mount Rundle Hotel Banff, is a sign of service failure. Several symptoms show the existence of a customer service failure. The symptoms can broadly be classified into three. The first category is the lack of...

Chile’s Copper Mining Industry and Business Ethics

Introduction Organisations need to operate as good corporate citizens. Corporate Social Responsibility (CSR) is pegged on the idea that businesses have charitable, honourable, and decent errands to play while at the same time guaranteeing returns to shareholders. Companies that operate in Chile mining industry can gain a lot when they...

Investigating Pfizer’s Palace Coup Scandal: Case Analysis and Implications

Introduction Corporate management is complex as challenges are often diverse. The ability of the managers to maintain efficient performance and the ability to prove resilient to the management wrangles are considerable factors that make managers proficient (Yukl & Lepsinger, 2004). More frequently, controlling the top management officials where personal interests...

General Motors Company’s Case of Decision Making

Introduction There are a number of actions that a manager can take to achieve certain goals and objectives. The process by which people choose the cause of action they need to take from a number of other alternatives is called decision making. This is a cognitive process that involves mental...

Food and Drink Industry’s Innovation and Barriers

Executive Summary The paper presents a study of the innovation in food and drink industry, specifically fast food sector. The fast food sector has innovated itself to meet the changing consumer need and therefore have invested in biotechnology, food technology and robotic sciences. They have invested in development of skilled...

Delta Airlines’ Change Management and Resistance

Interpret the potential causes of resistance in the organization Delta Airlines is one of the oldest operating airlines in America. The company plans to introduce new changes in its organizations to remain competitive in the industry (Dess & Lumpkin, 2014). Notably, it is very hard for the airlines to evade...

Seven-Eleven Japan’s B2C E-Commerce Strategy: Benefits & Plan

This recommends the focus on benefits that can be obtained due to Seven-Eleven Japan Co. Ltd. partnership with the prominent Japanese companies for the creation of the biggest business-to-consumer (B2C) e-commerce Website. In this way, it is critical to develop a strategy to make the targeted market buy on-line regardless...