Business and Economics: Intercontinental Human Resources Management

Globalization has affected and caused changes in multinational companies’ strategies (MNEs) and other large corporations operating in different countries. Globalization is described as a continuous process through the integration, global communication, and trade network of regional economies, societies, and cultures. While developed nations’ internationalization has been long pursued by multinational...

Characteristics of Effective Teams

Teams have been regarded as a major element in enabling institutions to improve business performance. They push individuals to innovate faster, exemplify higher productivity, see mistakes more quickly, and develop better solutions. However, some teams do not succeed in attaining the organizational objectives. Teams that succeed, as evidenced by the...

Kraft Singles: Targeting the Millennials

Strengths will help attract Kraft Singles to its target audience: millennials and millennial moms. The strengths of Kraft Singles include financial investments and statements. Kraft Singles is a very wealthy company with many years of experience. They have had plenty of time to accumulate capital, and now it is easier...

The Dell Company’s Marketing Approach

Dell operates as one of the leading information technology corporations globally. The company uses high-performance, innovative technology and produces laptops, desktops, workstations, monitors, servers, storage, and various electronics (“Explore Dell Technologies,” n.d.). Dell implements a differentiated (segmented) marketing approach focusing on particular customers and their needs. Pride et al. (2019)...

History of Unilever’s Sustainability Efforts

Introduction Due to the current issue of climate change, many organizations tend to come up with solutions intended to remove uncertainty and recognize the need to attain stability and focus on economic and environmental benefits. Unilever’s history shows that the company was interested in sustainable well-being from its founding date,...

Kowloon Dairy’s Strategic Marketing Planning and Auditing

Introduction Before making a decision about the introduction of a certain new product to the market, it is vital to conduct preliminary analyses to assess the existing situation and likely prospects. A comprehensive approach to the market and its trends implies studying the external and internal situation for a given...

The Strategic Procurement Sourcing

Sourcing strategies in procurement involve connecting data collection, market research, spending Analysis, contracting, and negotiation. Even though the sourcing strategy’s main aim is to leverage a single, integrated system that enhances profitability, it is customized to meet the need of consumers. There are various current and upcoming trends in e-procurement...

Strategic (SWOT) Analysis: Advantages and Applications

I strictly adhere to the opinion that the SWOT analysis system can be applied in all areas. The media and automotive manufacturing will be no exception. According to Gurl (2017), SWOT is a tool used for strategic planning and strategic management in organizations, which consists of its own subsystems of...

Foreign Market Entry of Electronic Food Delivery Service in Nigeria

Executive Summary This report outlines the marketing mix strategy for an online-based food delivery service in Nigeria. Similar products have gained extreme popularity in developed countries, and this tendency was further supported by the COVID-19 restrictions. Under these circumstances, the public has grown to acknowledge the unquestionable benefits and convenience...

Google Inc.’s Overall Ethical Assessment

Google is a high-power tech company that has excelled in the industry for decades. It is located in Silicon Valley, California and was founded by Larry Page and Sergey Brin in 1996. It is infamously known for its search engine service that almost anyone who has internet has been using...

Financial Markets and Their Importance

Financial Markets The article “The Importance of the Financial Derivatives Markets to Economic Development in the World’s Four Major Economies” by Vo et al., 2019 investigated the association between economic development and financial markets. According to the article, financial markets positively contribute to economic growth. Financial markets’ significance is realized...

The HealthSouth Company’s Financial Scandal

Based on the video, HealthSouth conducted a series of actions that unfortunately altered the book’s integrity. Firstly, HealthSouth intentionally falsified revenues and assets. As shown in the video, it was clear that fraud was manifested in the representation of the assets (Stanford Graduate School of Business, 2011). For instance, the...

Supply Chain and Its Future Challenges

Introduction A supply chain is a complete system that involves producing and delivering goods and services, starting from the initial stages of getting the raw materials from their sources to the final phases of providing the goods and services to the consumers. Factually, the supply chain encompasses all the aspects...

United Airlines Customer Service Case Study

Introduction The way companies treat their clients predetermines the perception of the brand by the general public. It is important because the contemporary penetration of social media publicity into everyday life makes every corporate action matter to society. Ultimately, the impact of customer service outcomes is seen in the profits...

Organizational Change: Benefits and Challenges

Introduction Organizational change has led to the improvement of a company’s performance at both local and international levels. Internationalization has not only boosted the overall performance of a accompany but has also provided various opportunities for members of an organization to retaliate. For an organization to increase its brand awareness,...

Performance Improvement Plan: Logistics, Communication, and Behaviour

Reflective Logistics/supply chain requires a myriad of skills, such as green logistics, purchasing, performance measures, and order processing, which are essential for creating a substantial impact in the clothing industry. Among the functions associated with the position includes providing support in surveying, pre-staging and ordering, inventory, and projecting performance measures...

John Deere Company in View of Globalization

John Deere is one of the most successful agricultural machinery companies in the world today. In 1963, the company became the world’s largest manufacturer and supplier of agricultural and industrial equipment (Korinek and Stiglitz, 2021). Globalization has significantly affected the company both negatively and positively. One of the significant adverse...

Leadership and Employee Involvement in Organizational Change

Change is a vital process that every organization is geared towards achieving to avoid failure and stagnation. Organizational change can be described as the steps a business takes to regulate its various components ranging from hierarchy, internal processes, and other crucial aspects. These modifications can arise due to a steady...

Business Continuity Plan Assessment

To understand how the organization works and how stable it is, one should consider its assessment using the concept of business continuity (BC). It includes evaluating how the business is resistant to various tensions and challenges, which are inevitable in all stages of business operation. The continuity plan shows how...

International Business Within Cultural Dimensions

Introduction Culture is an essential part of every person’s outlook on life, values, and goals. It is no surprise that culture and its dimensions dramatically affect business on the international level. When different mindsets clash with each other, the prospects of business partnerships can be undermined, and on the contrary,...

The Global Production Strategy and Its Features

In response to the increasing competition in many industries, corporations are restructuring themselves to operate globally. The international configuration of businesses gives access to cheaper resources and costs, large produce markets, and subsidized financing opportunities (Deng et al., 2020). For instance, an organization may adopt a multi-domestic system where all...

Amazon, Microsoft and Google Firms’ Financial Analysis

Introduction In current economic conditions, the issues of accounting and economic analysis of the financial results of the organization’s activities are of great importance. The main advantage of accounting can and should be considered that only thanks to its data is it possible to determine the indicators of profitability and...

The Walt Disney Company’s Generic Strategy

The Walt Disney Company, one of the biggest entertainment companies in the world, utilized various business models. In the present time, the company uses the generic strategy to obtain a competitive advantage by the unique structure of the entertainment, mass media, and amusement park industries (Williams, 2019). Generally, generic strategy...

Zipcar: A Comprehensive Digital Marketing Strategy

Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers’ changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to...

Discussion of Realization of Solar Energy

Purpose Company ABC is in the business of investing with support for green projects. ABC is interested in creating a “solar” project which will fully install and staff solar panels to ensure the safe transformation of solar energy into electricity. Background of Organization ABC is organizing activities to contribute to...

Seeking Promotion: The Ethical Use of Power, Influence, and Politics

It is important to note that ethical issues usually involve the notions of power, influence, and politics, where one’s rights or obligations are undermined in pursuit of personal goals. However, seeking promotion or other self-interests are not inherently negative if ethical approaches are utilized properly. When one thinks of terms...

Importance of Petty Cash for Business

All companies make small daily purchases such as office supplies, stamps, transportation, and other items. According to Lessambo (2018), petty cash is a “relatively small amount of cash that businesses keep on hand for the purpose of small transactions such as providing change to customers, postage expenses, highway tolls” (p....

Target: Company’s Expansion Utilizing Kotter’s 8-Step Approach

Introduction As one of the largest American department store chains, Target Corporation has multiple competitive advantages, including customer loyalty, quality products, efficient price policy, optimized supply chain and logistics, advanced technology, a disciplined approach towards business management, and commitment to innovations and sustainability. At the same time, the company’s potential...

Zara’s Digital Strategy for Growth: Capabilities and Limitations

Zara’s capabilities to increase digital sales include robust supply chains, effective online store design, and brand reputation, but accessing emerging markets can become a challenge. There are several capabilities that can help Zara achieve 25% of revenue from its digital channel. These are mainly physical – i.e., relater to the...

Vinted Fashion Company Building Brand Awareness

Executive Summary Vinted is a Lithuanian second-hand clothing retail platform with a presence across Europe as well as in the United States and Canada. It has expanded dramatically throughout 2020, due in large part to the suitability of its business model to the COVID-19 situation. The company is currently working...

The Bike Racks Industry, Major Players and Consumers

Introduction The bike rack market is proliferating as bicycles have always been one of the most common convenient means of transportation or used for leisure purposes. The major players in the industry hold up to 75% of the total share in the market. They include ACPS Automotive GmbH, Allen Sports...

“When Mickey Loses Face”: Article Summary

Introduction Since the beginning of the 20th century, the phenomenon of cultural transference has become extremely relevant in the context of multinational enterprises’ development. According to recent research, the paradigm of business is now engaged in activities aimed at finding a balance between the globalization trend and unification of products...

Marketing, Advertising, and PR: Coca-Cola Example

Although marketing, advertising, and public relations (PR) are all parts of the promotional process for the firms in the modern business environment, they maintain important differences between each other. Marketing is focused on the overall perspective and the big picture of the promotion in general, encapsulating advertising as one of...

Abusive Leadership Effects on Employee Performance

Introduction The present literature review includes analysis and assessment of pertinent sources within the field of leadership. The goal of this literature review is twofold: The first goal is to examine the nature of abuse in the workplace, as it is necessary for a broader introspection into the specific problem...

Global Reporting Initiative Reporting Framework

Background I selected GRI reporting framework because, besides providing services, tools, and training, the framework also provides materiality assessment services. For example, companies may disclose their climate change effects to investors and customers using the GRI Standards. It is therefore a good concept to learn since it is useful in...

Preparing for International Expansion: The Case of Google’s Failure in China

Introduction Entering a foreign market can be a remarkable challenge even for highly developed large-scale companies. The case of Google China, a product designed specifically for the Chinese region, is an excellent example of a failed method of cross-country growth, an endeavor that cost Google substantial time and resources. This...

Leadership Approaches During the COVID-19 Pandemic

Abstract The COVID-19 pandemic outbreak has caused a social-economic crisis. It has had a significant impact on business processes. Leaders face challenges relating to a rapidly changing environment. Therefore, the unexpected outcomes of the issue should be solved by adequate leadership approaches. The situation demands adjustments in team management and...

Starbucks Marketing Case Study

Background Analysis Starbucks Coffee Corporation was founded in 1971 in Seattle, the USA. The company is a brand premier coffee retailer and roaster. Nowadays Starbucks operates in more than 62 countries and has approximately 200 000 employees. The company’s feature is that they use only high-quality coffee and tea sorts...

American Multi-Cinema, Inc. Analysis

Introduction American Multi-Cinema, Inc. (AMC) is the US-based movie theatre chain that was founded in 1920. With time, AMC acquired different other cinema theatres and became the largest organization in this industry. Today, AMC involves more than 2800 screens in more than 350 theatres in Europe, while these numbers are...

Nike on Social Media: Brand Management

Nike is undoubtedly one of the international brands that have fully embraced social media in the current digital age. One thing that makes it stand out from the rest of lifestyle and sportswear companies is its iconic swoosh logo and its simple but inspiring slogan “Just Do It.” As a...

The $699 Cold Press Juicer: Failure in Terms of Design

In the current reality, I feel that the importance of creativity is largely understated or, more accurately, misplaced. The use of various creative methods for making a product is important, but many may substitute needless innovation for truly considering what a project might need. While many organizations and individuals understand...

Monsanto Company: Stakeholders Analysis

Monsanto is an agrochemical and agricultural biotechnology company that is American based. The company was founded by John Francis Queeny on 26th September 1901 in St. Louis, Missouri, in the united states of America (“Monsanto Company and Monsanto Technology LLC v. Loren David (2007-1104),” 2008). The company was famous to...

Deming’s 14 Principles and Baldrige’s 11 Values

Introduction Management is a complicated process that consists of various activities, including organizing, planning, directing, staffing, and supervision intended to achieve organizational goals. In this regard, diverse concepts and practices have been developed to improve the management efficacy and the overall performance of a company. This paper aims at describing...

Moral Responsibility at the Workplace

Managers are, for the most part, responsible for everything that occurs in the working environment. This incorporates the activities of their representatives and any errors they make. However, it is only possible if workers care about the business’s benefit. Sometimes, employees themselves can likewise be responsible in specific cases, especially...

Growth Factors of the Textile Industry in Pakistan

Introduction The textile industry in Pakistan is the most developed sector of the state’s economy. The share of the total economy it accounts is estimated to be nearly 46%; about 39% of total employees in manufacture are involved in the textile production (Latif & Javid, 2016, p. 192). Pakistan is...

Starbucks Corporation Using Data Analytics

It is important to note that data analytics is a highly powerful instrument, which can be useful in order to improve the key strategic decision-making process. Starbucks is a global business, which serves coffee products in a wide range of coffee shops. According to an article, it is stated that...

Audit Report: General Information

The audit process of a company usually includes a review of financial statements and control systems. This process is carried out to identify the noted deviations from the established accounting procedure and significant violations in the preparation of documentation and reporting by the Alaska communications system. It is worth adopting...

The Analysis of American Airlines

Introduction Airlines around the world were the first to face the difficulties caused by the coronavirus pandemic confronting closing borders, banning flights, and a total drop in passenger traffic. This can be explained by the volatility in the transport industry, which is 1.5–2 times higher than in other services and...

The Fresh Direct Firm’s Entry into the Chinese Market

Introduction For modern entrepreneurship, economic growth means expansion and exploration of other markets, as well as other types of customers and their preferences. Thus, an organization continues to evolve and strengthen its grasp on its industry, accumulating the potential for gaining more weight in it (Zhang et al., 2018). The...

Creating New Markets and Products

The global trading relationship has become much more in-depth and faster as a result of globalization, which has contributed to the exchange of technology and information. Some people say that there are no new markets left to develop. I am afraid I have to disagree with this statement because businesses...

Valero Energy and Chevron Corporations’ Financial Management

Stock Performance During the last four quarters, Valero’s stock price has fluctuated between $60.83 on 05/2020 and $72.14 on 04/2021 (Figure 1). During this period, the lowest stock price was spotted at $37.88, whereas the highest reached $84.39 one month ago. In March 2020, a powerful oil prices shock was...

Contemporary Leadership Challenges

The concept of leadership has attracted the attention of leaders over the recent past. I believed that leaders are born, as Shapiro (2020) argues, but this perception has changed as I continue to learn more about this concept. My personal experiences and knowledge gained from books and interaction with other...

Corporate Governance: AGL’s CSR and Risk Management

Corporate Social Responsibility CSR Prior to discussing the specifics of corporate social responsibility (CSR) in the modern business world, it is necessary to define major terms and concepts that will be utilized further in the paper. CSR can be referred to as the major business initiative enabling companies to operate...

Fashion Nova’s Labor Standards and Transparency

Fashion Nova was founded in 2006, and today, this fast-to-market apparel and lifestyle brand has over 25 million social media followers. The company’s clothing is worn by stars such as Cardi B and Kylie Jenner. In 2018, it was the most popular fashion brand on Google. Richard Sagian, founder and...

Life Cycle Assessment of Environmental Impact

Introduction The environmental impact forms the major pillars of concerns in dealing with food production and consumption strategies. A properly chosen environmental assessment tool influences the results obtained. To assess the environmental indicators, two categories of tools namely the product-based tools and the area-based tools may be used. LCA is...

Google’s Compensation and Benefits System

Companies have developed various ways of attracting and retaining skilled workers. Competition in business is inevitable, and companies have to create multiple approaches to increase their sales. Employee satisfaction is one of the strategies that improve productivity in companies. The majority of workers regard this as an essential aspect of...

Martha Stewart Living Omnimedia SWOT Analysis

Introduction Martha Stewart Living Omnimedia is a large enterprise that exists across various industries, including television broadcasting, publishing, household décor, and radio broadcasting. As a result of a series of socio-economic precedents of the company, the current SWOT analysis draft may be represented as follows: Table 1. SWOT Analysis Strengths...

Corporate Governance System’s Effectiveness in the UK

Introduction The purpose of this paper is to critically evaluate the effectiveness of the system of corporate governance in the UK. Corporate governance is “the system by which companies are directed and controlled” (Cadbury 2002, p. 7). There have been significant developments in the UK’s corporate governance system since the...

Essence of Computerized Communication in Business

The advancement of technology has radically changed communication and business interaction. Whereas earlier a conference had to be organized to convey important news to the staff, now this task can be performed by touching a screen (Stojkovicet al., 2014). Although computers are only a means to convey information, they can...

Positive Organizational Change at Ericsson Telecommunication Company

Business organizations today face rapid changes that have never been witnessed before. Notably, organizations’ rapid growth and development and the fast-changing trends in business globally have poised a highly competitive business market. Many organizations are striving hard to integrate new and improved sustainability tactics to keep abreast of their competitors....

Goleman’s and Classic Leadership Styles

For decades, leadership has been considered to be a vital part of an organization’s competitive potential. There is a significant amount of research regarding various leadership styles that led to creating several classifications of their distinct properties. For example, Daniel Goleman’s analysis focuses on emotional intelligence as the basis of...

Gender-Oriented Products: Branding and Marketing

The gender stereotypes in the media have always been a question of great interest for many researchers. On the one hand, superemently gender-oriented marketing helps a company to attract the target customer. However, on the other, the brand runs a risk of having toxic or offensive advertisements of their products....

General Motors’ Evolving Competitive Advantages

The automobile industry is one of the most significant contributors to the economy of the United States. This industry provides more than seven million jobs, constituting approximately one-tenth of the country’s revenue (Chuang & Zhao, 2019). General Motors (GM) is the largest American automobile corporation with a more than a...

A Grocery Delivery Business

I have used my skills in economic and entrepreneurship to identify viable business opportunities. From my analysis, I have discovered that there is a high demand for groceries in my neighborhood. As an economics student, I ascertained that the demand for groceries also includes the need for delivery. Most people...

Focal Business Process and Supporting Information Systems

For a charity organization, the essential function of an information system (IS) is to improve its accessibility visibility while reducing its operational costs. As for the ALSAC, the radiothon donation application (RDA) brings in a unique opportunity to achieve both higher visibility and make the optimal interaction between the organization...

The DHL Company’s Environmental Audit

DHL is a universally known company that specializes in urgent international shipping of letters, parcels, and documents. As such, its environmental impact has the potential to be very damaging due to the organizational difficulties associated with long-distance high-speed transportation. Therefore, environmental audit of the DHL is one of the most...

Heidi Roizen’s Career, Work Principles and Habits

How have the various stages of Roizen’s career leveraged assets and competences acquired on previous stages Heidi Roizen managed to make use of her past experience and networks at each of the following stages of her professional path. Her first job was at Tandem, a technology company in the Silicon...

Research Proposal: McDonald’s Company

The research proposal aims at describing the current situation and the problem of McDonald’s in Dubai. The company is among the largest players in the segment and was characterized with high performance until recent years when its level of sales experienced fall, both due to not sufficiently competent cross-cultural policy...

Structural Humiliation: The Term Definition

Humiliation can be exercised through wide range of possible acts, such as denigration of a child by a teacher in the presence of other students or mild forms of humiliation, for instance, speaking for those who can speak for themselves (Sayer, 2005, p. 161). The same author mentions a special...

Nike Inc.’s Products, Performance, and Opportunities

Introduction Nike, formerly known as Blue Ribbon Sports and later renamed in 1971, is the leading manufacturer of sports-related products. The company is headquartered in Oregon and was founded in 1964. Nike is a shoe company that designs, develops, and markets various athletic footwear, apparel, and equipment, and accessories (Liu,...

Martha Stewart Living Omnimedia and Strategic Alliance

The Martha Stewart Living Omnimedia is a media company that works in a variety of business segments, including the internet, media platforms, merchandising, and publishing. The company primarily focuses on selling and advertising homemaking products, how-to content, and similar products for the average population (“2021 media kit”, 2021). The idea...

Discrimination Against Women at the Workplace

Modern consumers require businesses to not only deliver excellent quality of their services but also to embrace social accountability, especially in terms of providing employees with equal opportunities. Nevertheless, every month, news emerges on how high-ranking managers at multinational companies mistreat their workers or generally demonstrate inappropriate behavior engaging in...

Operations Management Trends and Future

Operations management has evolved and changed over the years, affecting areas such as manufacturing and service. The process of globalization of the market, the emergence of new information technologies, as well as the growth of the movement for preserving the environment, have influenced modern trends. Moreover, in the 21st century,...

Successful Management and Organizational Goals

Introduction Every leading enterprise is deliberately led by a particular approach, role, or style, ensuring the successful management of the company. Managers are responsible for addressing complex organizational issues daily and, therefore, must keep the business on track to achieve the target outcomes. Mintzberg defined the variety of roles that...

Dick’s Sporting Goods: Strengths, Weaknesses, Opportunities and Threats

Dick’s Sporting Goods is one of the best performing firms in the sportswear and sports equipment industry. The firm has a well-diversified portfolio that has enabled them to succeed in the global market. Dick’s Sporting Goods can attribute its success to an effective SWOT analysis of the market, which enables...

Conflict Between Supervisor and Employee: Case Analysis

The main problem in this case study is the misunderstanding between the immediate supervisor Corey and employee Stacy. The staff member claims that his supervisor is extremely unapproachable, arrogant, and unsupportive. He does not provide Stacy with enough details about the tasks that should be completed, which leads to him...

Beefsteak Firm Reinforcing Culture Through Human Capital Development

Current Company Culture Beefsteak is an authentic company that believes that vegetables are not as boring as many people think. They are beautiful, fresh, and nutritious. At the moment, the company culture lacks organizational responsibility and unity which is caused by the fact that there are many individuals working on...

Starbucks Corporation Marketing Plan

Executive Summary Starbucks Corporation, one of America’s most prominent brands, is a globally renowned premier roaster, marketer, and retailer of specialty coffee headquartered in Seattle, Washington. Founded in 1971, the company has registered immense growth over the years to become the world’s largest coffeehouse brand, with a global footprint of...

Challenges for Managers in the Workplace

Managing an organization in the contemporary world is a quite challenging for many organizational leaders. This observable fact has been necessitated by a combination of several factors relating to the continued uptake of technology, diversity within the workforce, as well as corporate goals and values among others (Clifton & Harter,...

The Coca-Cola Company Unifying Culture

Global Company Overview The Coca-Cola Company specializes in producing and selling non-alcoholic beverages. The signature drink originated from Atlanta in the late 19th century, and an organization was established to sell it (The Coca-Cola Company, 1). In addition to Coca-Cola and its variations, the company distributed approximately 200 brands, including...

Servant Leadership, Emotional Intelligence, and Leadership Performance

Considering the notion of leadership in the modern organizational culture, the meaning behind this term has undergone some drastic changes over the past decades. Previously, the idea of leadership was driven by the desire to achieve the maximum quality result in the shortest time possible. Whereas the overall productivity was...

Volkswagen Company’s Sustainability Strategy

Introduction Sustainability is one of core Volkswagen’s business strategies for future growth and development. The company has set strong and measurable goals for decarbonization, responsible supply chain practices, e-mobility, and digitalization (Diess & Osteloh, 2021). The company is faced with multiple threats to its financial well-being and has incurred some...

Food Poisoning Case at Air China Flight

Case Summary On October 6, 2013, nearly 50 passengers on an Air China flight that was bound for Beijing fell ill with symptoms such as vomiting, stomachaches and diarrhea (Coello 1). The cause of the issue was apparently due to the cabin crew serving the passengers in-flight meals that were...

Organizational Development and Change: Appreciative Inquiry

Scenario 1: Turnover Issue in the Human Resource Department The company aims to analyze the high turnover issue that the human resource department faces and arrive at a solution that will solve the problem. As a problem-based approach confined to a specific area of the company, the safest option is...

Brief Description of the Tesla Company

Current Organizational (Model) Design and Features Started in 2003 as Tesla Motors, Inc., but became profitable in 2013, Tesla’s organizational model supports continuous growth development, corporate sustainability and profitability over the seasons under the u-form structure. With the function-based strategy, the company has several offices and units that manage both...

International Strategy McDonald Corporation

Introduction This paper requires an “International Strategy” formulation for a multi-national company to invest in a country to achieve desperately higher growth. Here the preferred company is “McDonald Corporation”, the US largest fast-food chain restaurant and famous delicious food and prime quality services. Here the target host country is India,...

Netflix Target Demographics and Market Segment

For this discussion post, I chose one of the most famous companies across the globe: Netflix. This streaming company is known for its innovative approach to entertainment, which includes content personalization, close relations with studios that produce new products for viewers, and strong brand equity (Sadwick, 2019). With a goal...

Brand Overview and Analysis: The Heineken

Introduction Stage The Heineken brand is an example of a product that has gone through the product life cycle over the 140 years it has been on the market. Heineken was first produced and marketed in the year 1864 In Amsterdam under the brand name “Workman’s Ale”. This marked the...

Segmentation Targeting and Positioning Approaches

Summary Segmentation targeting and positioning are marketing approaches that are used by marketers towards achieving positive outcomes from a certain market depending on the consumer behavior that is characterized by that market. Before comparing these 3 forms it is important first to identify and define each of them in comparison...

The Basic Components of Organizational Processes

Introduction Analyzing the basic components of organizational processes is a valuable approach that allows highlighting the key models and principles of sustainable clusters aimed to support the work of a specific entrepreneurial direction. Assessing the types of these processes, structural frameworks, and some other aspects can help obtain in-depth information...

DME Sports Academy as a Learning Organization

This essay presents a profile of DME Sports Academy. The discussion draws on the results of field research that included interviews and observations and a review of secondary sources. It incorporates digital articles addressing the larger context of education and multiple creative sources to justify main points. DME Academy is...

Entrepreneurship: Relationship Marketing

One of the most difficult and expensive tasks that any business owner faces is finding new customers or retaining old ones. Many companies dedicate different parts of their marketing department on one of these functions. To retain customers that companies already have relationship marketing is used to attract repeat business...

Sprouts Farmers Market Company’s Performance Analysis

Sprouts Farmers Market is a specialty grocery store that sells organic foods and a variety of other natural products. At present, its popularity is defined by the increasing demand for the realized goods boosted by customers’ particular attention to their health during the pandemic. This fact explains the business’s ongoing...

Importance of Code of Ethics

Introduction To avoid conflicts of interest, comply with the set laws and standards and bring credit to the profession, the contact managers are expected to hold a specific code of ethics in line with the profession. The skills and competencies needed vary depending on the details of creating and administering...

Corporate Social Responsibility in Johnson & Johnson and AstraZeneca

Introduction With the increasing profits of companies in the 20th century, the question about their potential contribution to society was raised. Corporate social responsibility (CSR) implies procedures and practices that are considered by companies to make a positive impact and achieve pro-social objectives. In terms of Carroll’s pyramid of CSR,...

Conflict Resolution at the Workplace

Introduction Conflicts may occur in any setting where different groups of people interact, such as in a workplace. However, since the workers have different backgrounds, simple issues can escalate into violence or disharmony within the job environment. Thus, it requires both expertise and organizational regulations to bring sanity among the...

Difficulties of Partnership in the Contemporary World of Architecture

Nowadays corporate structures, such as companies, exclude sole practitioners and partners from the architectural market. We live in a highly competitive society, and old forms of unions are not as effective today, as they were before. Though the definition of a partnership sounds optimistic enough and tells that it “is...

The Creditworthiness of the Ace Company

Trends in Accounts Receivable Notably, Ace’s accounts receivable hiked by $100,000 from 2018 to the year 2019. The increase exemplifies that more customers are paying their balances. The Organization’s sales on credit accounts are the primary factor behind the increasing trend of accounts receivables, reflecting the Company’s receivable turnover ratio....

McDonald’s: Sustainability in Theory and Practice

Introduction In recent decades, societal development in different industrial representations experienced unprecedented growth. It was based on running various social and economic systems that brought developmental value while also consumed a significant number of resources that potentially caused environmental issues (Zuofa and Ochieng, 2016). Respectively, organizations faced the requirement of...

Kay Jewelers Credit Card Application Terms and Conditions

For Kay cardholders, the company charges an Annual Percentage Rate (APR) of 5%-24.99% on purchases not paid within 25 days after the closure of each billing cycle. Billing cycles occur after every month. The charges vary remarkably from one state to the next with Arkansas charged the least (at 5%)...

Consultancy Report to Senior Management

Executive Summary This report addresses in detail all the factors that a company needs to analyze before deciding to start operations in another country. The report continues to elaborate upon the different types of structures that can be utilized and the logic behind each structure, for instance direct investment model...

Primark Company Supplying Consumers with Ethically Sourced Garments

Introduction The Primark Company supplies its customers with garments based on various ethical codes of conduct. The organisation regards a high sense of responsibility and sustainability among other practices that alleviate adverse social effects. Although the main goal of the Primark Company is to ensure that its products and services...

Online vs. Face-To-Face Meetings in Business

During these unprecedented times of strict quarantine and worldwide pandemic, online communication became the centrepiece of education and business operations. Meetings play a vital role in all these processes, which is why it is important to discuss the pros and cons of online meetings in contrast with the face-to-face version....

Internal and External Control Mechanisms

Background Investors have the freedom of investing in any business activity provided they respect and obey the laws that govern their practice. Different professional bodies are responsible for maintaining sanity in their industries. The government may step in to help them achieve their objectives. However, the presence of complex business...

The Change Theory and Its Real Life Application

A theory of change is a comprehensive description of how the desired change is expected to transpire in a work context. An organization or individual should admit three factors for succeeding in any change. It includes dissatisfaction with the current situation, a clear vision of the future, and the first...

The Ageing Workforce in Air New Zealand Limited

Introduction The modern world passes through a period of radical change visible in all spheres. The advances in technologies created the basis for the improvement in the quality of life and increased attention to the well-being of individuals. Moreover, medicine supported by new scientific discoveries promoted a significant extension of...

Chipotle: Company Overview, Vision, and Mission Statements

Chipotle’s mission statement is “To provide food with integrity. Quality is a state of mind at Whole Foods Market” (“Chipotle’s mission,” 2016) It is a strong mission statement, as it has many qualities nailed down perfectly. It is concise, inspiring, socially responsible, and broad in scope to be applied to...

Mergers and Acquisitions in Business

Introduction Mergers and acquisitions make possible complete changes in the business. However, this process poses major challenges to the parties involved as it can be quite chaotic if adequate strategies are not instituted (DePamphilis, 2008, pp. 77). Individuals charged with the responsibility of overseeing the mergers and acquisitions must have...

Observational Methods to Research the Student Experience

The main idea of the observation method is to watch at the setting, participants, and the situation and to present the results of this in the separate section of the research (Patton, 2002). Creswell (2007) is sure that the main strength of the observation is that watching at the situation...

Strategic Management Techniques and Tools in Healthcare

Introduction Strategic quality management plays a fundamental role in the development and implementation of organizational plans. Healthcare leaders have an essential duty to determine crucial tools and techniques that facilitate the progressive execution of projected ideas. In this sense, promoting patient safety is the primary objective of healthcare practice, especially...

Coca-Cola Company: Production and Industry Analysis

Coca-Cola Company is one of the most influential beverages and soft drinks corporations with global influence and the largest market share. The major input comes from the drinks, whereas the expenses mostly consist of advertising and shipping or handling (“United States Securities and Exchange Commission,” 2015). The production costs are...

Nike: Multinational Corporations and Culture

In the epoch of globalization, multinational corporations (MNCs) became powerful and international actors on the international stage. This position was achieved partly due to the practice of attracting external resources from third-world countries. Alongside globalization, in the modern world, global stratification is an immensely significant phenomenon that refers to the...

Quality Improvement Opportunity for a Cardiac Nurse Unit

Summary People strive to improve, but it usually comes at a price. Organizations have to consider how to boost effectiveness, whether by increasing the amount of equipment and personnel or working in the existing state. There might not be the right answer, as it depends on the financial and human...

Elements of Strategic Planning in Health Organizations

Strategic planning process Strategic planning process is a critical component of the health care delivery system. Its application cuts across governmental and private practice institutions. Ordinarily, it consists of four main steps which include situational analysis, strategy formulation, strategy implementation, and strategy evaluation (Duncan, Swayne and Ginter 2006). All these...

Statute of Frauds: Rebecca’s Case

The fraud statute founded in 1677 through an act of parliament and developed through legislative processes over time is now adopted in the judicial systems of many nations in the world. This statute gives provisions governing a contract between two parties. In most of the statutes, the memorandum demands that...

Amazon.com: The State of Information Technology and Management

Introduction Since the era of the industrial revolution, technology has been playing an important role in continuous improvement of organizational performance. In the last three decades, information-based technology has become a major point of focus for small, medium and multinational organizations that seek to improve their competitiveness in the market...

Limited Liability Corporation and Limited Liability Partnership

Introduction For any business the organizational set up plays a pivotal role in the growth of business. Limited liability of ownership is originally associated with corporate set ups; but the same features with some modifications have also been applied in limited liability partnerships. There are other positive and negative features...

Separation of Ownership and Control in Business

Introduction In most modern businesses, ownership and control are two distinct entities. This is because under certain circumstances, shareholders may be widely dispersed to an extent that it becomes hard for them to exert control over the management (Anechioco & Jacobs 1996). In order to ensure that the business is...

Leadership in Healthcare Overview

Introduction Professionals in the healthcare sector need to develop and apply the best leadership styles to support the delivery of personalized medical services. They should also have appropriate models for improving their competencies continuously. Practitioners who focus on emerging ideas and meet the demands of the followers and patients will...

Importance of Leadership in Business

The word leadership refers to a social process of persuading individuals to carry out certain duties. In the modern world, conservative meaning of this idiom has changed. An organization has some goals that are both long-term and short-term. To facilitate realization of these goals, the administration employs leaders who have...

BCD Company Business Prospectus

Summary BCD intends to be one of the most renowned companies in the U.S. and subsequently expand its wings to receive global recognition. The company plans to venture into the Artificial Intelligence (AI) business, offering different opportunities to the target market. BCD aims at embracing the best services in the...

Budgeting and Forecasting in Marshal Catering INC.

Introduction Marshal Catering Inc. is planning to expand its operations by setting up a new catering service business in San Diego, California. The company is presently operating in Sacramento, California. The new proposed business aims to service high quality catering services not limited to food and beverages but also other...

Corporate Social Responsibility: Concept Overview

Corporate social responsibility (CSR) is a business model that emphasizes businesses’ obligation to be socially responsible and to give back to the community (David, 2013). The concept especially applies to large corporations: as they grow and expand, they accumulate a great deal of power that depending on its use, can...

Sakhr Software Co.’s Marketing System

Executive Summary The main purpose of this paper is to analyze the peculiarities of the marketing system in such an organization as Sakhr Software Co. This company is located in Kuwait, and it specializes in natural language processing or NLP. It was established in 1982, and since that time, its...

Brand Management: Nike Case Study

Introduction In general, brand management describes marketing, advertising, overall placement, distribution, and design of the company’s products and services that substantively contribute to the development of the brand’s personality. However, this term is also related to the perception and perceived values created by a company and its relationship with consumers....

The AICPA Code of Professional Conduct and PCQ

The AICPA Code of Professional Conduct determines the ethical principles that guide employees’ behavior and decision, especially Certified Public Accountants (CPA), to handle various issues via specific statements. The code sets standards for auditor objectivity, integrity, independence, liabilities to colleagues and clients and defines acts disreputable to the accounting profession....

Hotel Management: Performance Improvement Plan

Introduction The variety and scopes of current marketplaces make it complicated for the companies to remain relevant to the market for a long time. It especially concerns the service sector, i.e., hotels and restaurants. The number of representatives on the market increases every day, so many companies fail to compete...

Transformational Leadership Impact on the Team’s Performance

The styles that a leader adopts may significantly impact the team’s performance. Those are numerous, and one can select what suits them the most and guarantees improved results. One of the recent and promising leadership styles is transformational. It appears to address the challenges set by the 21st century and...

Reebok’s Entry Mode Internationally

Reebok is one of the most famous footwear manufacturers across the globe, meaning that the business is successful in its international activities. That is why it is necessary to identify a specific entry mode that the organization used to expand internationally. Reebok emerged in 1895 in England, but it only...

Wal-Mart Scenario: Sex Discrimination

Wal-Mart was founded by Sam Walton in 1962; it is an international retail outlet that runs several discount department stores. It’s an American public cooperation operating discount stores, supercentres, and neighborhood markets. It has been reported that Wal-Mart is not in line with Equal Employment Opportunity Committee regulations, due to...

International Corporate Governance: Principles

Introduction Corporate governance has become an international phenomenon. The recent financial scandals and bankruptcies of big multinational companies have really impacted almost every nation. Realising the significant, the nations around the globe are either establishing corporate governance guidelines or codes or refurbishing their guidelines already in force. International governance principle...

Walmart Tactics and Action Plan

Introduction Walmart is known across the globe for its revolutionization of retail strategy. It has maximized the cost-efficiency of all processes, including logistics, manufacturer relations, distribution, as well as human resources (Reich, 2018). Throughout its history, the company was one of the first to introduce numerous changes that helped streamline...

Alibaba Group’s Corporate Governance

Alibaba Group Holding Limited is justly regarded as the global leader among technology companies that specialize in electronic commerce. As a multinational corporation owning more than ten prominent businesses, Alibaba Group uses a holding company organizational structure (“Corporate Governance Guidelines”). This type of internal organization gives more freedom and autonomy...

Change Management at Nokia Corporation

Nokia Company was established in Finland and was renowned for being the first company to generate a cellular network making it a global leader in mobile phones. Nokia established itself as a market leader in the production of mobile phones. Nokia has its presence in over 130 nations. Initially, the...

Five Components of Process Is Vital Factors of Success

The systematic approach to organizational processes, usually defined by five fundamental components: input, resources, constraints, activities, and output, seems to be the norm until one encounters a unique scenario requiring a special approach. The five components of a process are vital factors of success, much as they may not apply...

Audit Committee: Background, Evaluation, Recommendation

Introduction Corporate governance plays an important role in disciplining the management of the company like transparency in financial reporting and having robust internal controls. Enormous responsibilities like audit committee, a duty of the auditors and induction of non-executive directors to act independently have been inflicted on the management of the...

Ireland’s Aviation Safety Strategic Plan

Introduction Safety is one of the primary concerns for air transport. Although it is always relevant for aviation, the recent events, for instance, COVID-19, have underlined the need for better safety measures and regulations, as the number of risk areas has increased. Irish airlines strive to provide their services while...

Civility and Conflict Management in the Workplace

Introduction Conflict results from negative interactions between two or more societal units, such as individuals or nations; it is a natural outcome considered inevitable in social contexts. It manifests as strained relationships that arise due to incompatible goals, attitudes, reasoning, or perceptions. Its expression may also involve verbal insults, physical...

Stages of Business Growth

Introduction Every company, regardless of its size and overall performance, experiences the phase of startup, growth, maturity, and either death or revival. Each stage makes an organization face unique challenges. For the owners, it is essential to be aware at which stage the organization is because this would help to...

The Walt Disney Company Analysis

The modern world’s culture is almost entirely dictated by global corporations. Many small companies are part of huge conglomerates that control the media and cultural space. Often this influence seeps beyond the boundaries of general human leisure and affects other aspects of life. This essay aims to analyze one of...

The Downstream Oil and Gas: Review

The oil industry has always played a significant role in the economics of any given country. The industry is complex and occupies a substantial portion of the global market. The complexity of the supply chain caused it to be divided into three separate segments: upstream, midstream, and downstream. It is...

Importance of Team Building in Nursing

Team Leader Team building in the world of nursing today is essential. There are many expectations of nursing that have a wide range of knowledge, other than clinical care. One of those is evidence-based medicine. Research and implementation, but especially implementation take a team to complete in a quality way....

Problems With Improve Bank Services

The banking industry is different from other retail based industries in terms of customer service. Products and services cannot just be developed and directly offered to consumers. There are numerous legal and financial hurdles that must be overcome in order to offer innovative services. This means that good customer service...

Radio One: Case Study

The benefits and risks to acquire other radio stations for Radio One From the onset, Radio One has been aggressive in growing its business by attracting the African-American population. The merger of Clear Channel with AMFM Inc provides several opportunities to stay in line with that strategy. Radio One is...

Omnichannel Strategies of Amazon

Active use of digital technologies and social services creates a fundamentally new environment in which comfort and the speed of interaction between the seller and the buyer are very important. The number of customers who use online tools to make purchases is increasing, and businesses have to use all available...

Just-in-Time Idea for General Motors

Introduction Business organizations need to implement superior measures to improve their operations and maximize profitability. The selected company that can benefit from a new strategy is General Motors (GM). In 2014, this organization had a scandal that exposed the major challenges that were affecting its business operations. This project presents...

Situational Leadership: Roles and Importance

Introduction Sometimes, managers may find that not all employees work equally well and hard. The reason is that various management schemes must be applied to them because each employee is at a different stage of development: both within the company and personally. The solution to this problem is the situational...

Defining Workplace Harassment and Its Harmful Effects

What did you learn about workplace harassment that impacted you to know? Workplace harassment can take many forms but is always discriminatory and harmful. Abusive behavior results in adverse effects for companies, affecting productivity, morale, and turnover rates, and employees, impacting their physical and mental health (Bader et al., 2018)....

The Process of Marketing Research

The process of marketing research implies following the specific steps for a precise outcome. First, the marketers define the product buyers in general, for example, teenagers of 13-16 years old living in Los Angeles. Sometimes they use not real customers but the perceived people who would possibly be interested in...

Can High-Brand Companies Sell Substandard Goods and Get Away With It?

Introduction The market competition of the modern era consists of various factors influencing the consumer. The success of a product’s market sales is defined not only by its quality, functionality, or uniqueness; a high-quality promotion campaign or brand’s positive reputation often overweight the characteristics of a given product. Such an...