The Caux Round Table Principles of Ethics

Introduction Carrying out certain business operations, every enterprise has to follow the established ethical principles, which are also known as the Caux Round Table Principles of Ethics. There are 13 of them on the whole, and their overall essence is in the fact that business companies should be driven not...

Market Entry Strategy on Example Wal-Mart

Nature of Business and Scope of Business The very word ‘retailing’ means nothing more than selling goods to people. This job is mainly done through the help of shops and other types of business outlets. Now, it is for sure that the fundamental understanding of retailing has changed a lot...

Training Program Adopted by Hilton International

Introduction According Atkinson (2000, p.6), human resource management is “a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an integrated array of cultural, structural and personal technique” The hospitality industry is one of the most...

Business Markets and Consumer Markets

The business market consists of all the companies that purchase goods and services to reproduce them or generate other products or services that are sold, rented, or distributed to others. On the other hand, consumer markets are directed towards individuals and households. In light of this, business markets require separate...

Motivation at Norsk Petroleum

Introduction Norsk Petroleum, a leading gas, and petroleum company pay special attention to motivation and organizational culture, job satisfaction high productivity. The case suggests that some employees feel a lack of motivation and about work trying to find another occupation to develop their skills and improve their life. These problems...

Luxury Products and Normal Goods

Introduction Marketing communication, with respect to the marketing mix, is one of the pillars of product and service promotion. In its simplest terms, it refers to making decisions on the most appropriate ways to communicate with consumers in a bid to foster product awareness, knowledge with respect to distinct features,...

Business Management and Leadership

The organization for which I am working is an FMCG (Fast Moving Consumer Goods) company; which is facing problems related to the proper inter-departmental communication, tough corporate funding competition, outdating of a product line, and the declining of its market share. I am recently been appointed as a manager and...

Procurement Management and Choice of Suppliers

Introduction Procurement management and selection of suppliers have a great impact on the performance and outcomes of every project. The Achieving Excellence in Construction Procurement Guide published by the Office of Government Commerce (OGC), 2007) showed that the primary consideration in the procurement of construction projects is the need to...

Corporate-Level Strategy Management and Responsibilities

Introduction The major corporate-level strategy formulation responsibilities include the following. Direction setting Direction setting involves various activities which the management needs to do in order to define and put clarification on the objectives of the organization and they will include identifying and acting upon the major goals of the organization...

Path-Goal Theory of Leadership

This theory can best be used to describe my approach to leadership. When working with a team, a leader who has adopted this theory provides support to the members so that they can follow the prescribed direction towards achieving the set targets. This theory was developed in1971 by Robert House....

Coca-Cola Case Analysis

Summary of the case Coca-cola is the largest beverage company in the world and employs about 71,000 people in over 200 countries. It has a range of products which includes: diet coke, coca cola, sprite and fanta. There is concern from coke that the move towards healthy eating and drinking...

Petroleum Exporting Countries Organization

Introduction The purpose of this paper is to regard the history of OPEC as the organization of petroleum suppliers, represent this alliance as the political power and provide the models of its further development from the context of its necessity and usefulness for the development of the world economy. To...

Social Marketing: An Approach to Planned Social Change

The role of social marketing image in the spheres of business and social life functioning is presented through the promotion of strategic marketing planning process and other concepts leading to considerable environmental changes in the society. It is necessary to investigate the planning of change agencies and social marketing peculiarities....

Leadership and Self Empowerment

Life of people is full of mutual relationships which then define the roles of the people in the community and the further implementations of their talents and abilities. Such approach tends to realize the levels of different people in social, financial and at least societal attitude. Though, the concepts of...

Case Write Up, Enron and WorldCom

Introduction Recent years, companies pay more and more attention to business ethics and problems caused by violation of ethical and moral rules. The law is a guarantor of social stability. The law provides for collective safety and security. The ethics is a crucial element of every profession because it reflects...

Organizational Change Models by Kurt Lewin, John Kotter, and William Bridges

Introduction The merger of two companies with different organizational cultures inevitably creates difficulties for the manager who has to adjust his or her leadership style to the needs of the corporation and regulate workplace relations among employees. In this case, we are speaking about the fusion of two departments which...

Marketing System of Sakhr Software Co

Acknowledgements This paper is result of work of the number of people among whom I would like to thank the public relations department of Sakhr Software Co., the officials of Sakhr Software Co. who facilitated the conduct of my research in their enterprise, and the scholars whose research works I...

The Problem of Leadership

Introduction Leadership is the socially influencing effect that one person has in the form of aid and support on others with the aim of achieving a common goal. Kouzes and Posner (2007) say that leadership is all about creating a path for people to put in their ideas for the...

Business Ethical Issues Definition

While carrying out business, people encounter numerous moral and ethical constraints, which is explained by the fact that the human factor dominates in business relationships. However, to solve the emerging disputes based on the infringement of moral principles, it is necessary to apply the legal issues that foster the balance...

The Roles of Organization Design in Proper Business Management

Organization design is a process of creating roles and designing reporting relationships in an organization. It is a guided process that integrates people and technology within the organization management and is aimed at improving the collective responsibility in the handling of duties thus ensuring success in achieving set objectives (Roberts,...

Professionalism in Planning and Code of Conduct

Introduction According to the November 2002 issue of Academy for emerging medicine on professionalism and code of conduct for physicians, professionalism is viewed as “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” (p. 1). This definition enlightens us on the existence of a...

Harrah’s Entertainment Inc.’s Strategic Management

This is a report on Harrah’s Entertainment Inc. and its strategic position on the market. The company owns casinos, hotels, and golf courses. Historically, Harrah’s Entertainment Inc. sought to compete against the industry’s leaders by increasing its presence in foreign markets. The company’s mission states: “Each of our brands will...

Cause-Related Marketing: Definition and Benefits

Introduction Cause-related marketing involves marketing efforts that have social and charitable causes and which are not based on donations as do corporate philanthropy. The strategy, which builds on the blend of the hybrid between public relations and product advertising, can be used to achieve positive impacts on customers’ buying behavior,...

Business Plan and New Product Marketing

Executive Summary A business plan is nothing but a bit of fiction with immense ideas. It offers an insight to investors before they venture into invest in any business.No doubt, the product should be not only have strong market demand but also have experienced management team. Any investor will ready...

Wal-Mart Business Strategy and Marketing Mix

Introduction A successful business organization will always invest heavily in marketing strategy in order to develop a marketing mix that yields the best results as well as making the organization earn a competitive advantage over its competitors. Marketing competition in the current business climate has advanced significantly such that a...

Theoretical Models of the HR Role

Introduction In the scant ten decades since employee relations evolved from productivity-increasing ‘time and motion’ studies to ‘strategic HR’, the role of human relations practitioners has changed many times. Welfare management came and went. This was followed by administration, negotiation with newly-assertive unions, legal compliance and organisational development, all roles...

Pamperzhou Day Spa Business Plan and SWOT Analysis

Summary Pamperzhou Day Spa is a newly opened spa service provider located in Freeway County, CA. The services it offers include the whole range of day spa experience including the “seven ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment,.. massage in a variety of styles,.. facial and...

Petronas Group’s Products and Performance

Company history Petroliam Nasional Berhad is a multinational oil and gas firm that is publicly owned. It is located in Malaysian with its headquarters at Kuala Lumpur. The company was established in 1974 within the major integrated oil and gas industry. The company has a total of 29,236 employees worldwide....

Parker Pen Company Marketing

Introduction The international marketing demands new and innovative approaches to business which takes into account cultural and national differences of product perception and product value. International marketing is aimed to reach diverse consumers and sell products on the international scale. Supranational marketers apply different strategies and techniques in order to...

Economics for Management. The Prisoner’s Dilemma

A prisoners’ Dilemma is a situation where the parties involved are engaged in a non-cooperative game. As there is no negotiation and cooperation between the parties involved, the best option for the parties is to adopt a maximin strategy where they will be able to maximize their minimum gain. The...

Going International With Malaysian Made PROTON Cars

Introduction With the advent of technological advances in the field of communications and transportation the processes of carrying out business over a vast geographic spread has been made possible. This has led to businesses going international with their products and offerings. This trend intensified to such an extent during the...

Mattel’s Strategy: Training Managers to Become Leaders

Leadership is one of the key factors that contribute favorably to the success of any organization. In organizations where leadership is lacking, there is always confusion since there are no well-structured organizational goals. Leadership can be described as the ability of an individual to use emotional and personality skills to...

Motivational Factors in the Workplace

Introduction There are a lot of misconceptions in the workplace as to how to motivate employees to perform at optimum levels. Most managers especially those newly appointed unknowingly try to implement models and styles that worked for them but are not necessarily the norm for everyone. Occasionally, employers or managers...

Procter and Gamble (P&G): Strategic Management

Introduction Procter and Gamble (P&G) is a global company, which operates in 160 countries around the world. Most products of P&G became universally recognized brands such as itsHead & Shoulders, Pantene, Tide, Ariel, etc. Today, P&G is dynamically evolving corporation operating within a rapidly evolving global environment. Marketing around the...

Love and fear of the Modern Boss

The article poses the age old question as to which is a more apt leadership style: autocratic or a more benevolent and democratic approach. Snook demonstrates the different leadership styles from a historical perspective. He states that in the 1950s the leadership style was more autocratic with reward and punishment...

Blood Pressure Device: The Direct Marketing Campaign

Product Description The product selected for marketing is a blood pressure device. The uniqueness of this medical product is that it can be used at home and by all family members. This product can help a person to control and monitor his condition and prevent possible problems caused by hypertension...

Coca-Cola Light: Public Relations and Marketing

Introduction Public relations (PR) is one of the tools used by marketers to inform potential consumers about a product and its characteristics. The communications process is concerned with the dissemination of stimuli and their perception, impact, use, and effectiveness. Coca-Cola Light is a sugar-free, low caloricity beverage. For this product,...

Management Education Is the Key to Successful Career

Introduction Effective and qualitative education is a core of any profession as it gives future private and public employees a chance to master knowledge and skills crucial for effective performance. Management education is important because it supplies future managers and administrators with knowledge and innovative ideas, practical examples and analytical...

Human Resource Management and Organizational Strategy

Organizations employ many types of resources to realize their strategies and achieve their goals. These resources include labor force, which is nowadays approached in a less mechanistic way and referred to as human resources or human capital. Towards the middle of the 20th centuries, management scientists gradually came to understanding...

Leadership and Gender Relations Analysis

Leadership and gender have been seen as opposite issues for a long period of time. A leader’s opportunities to change or enlarge the unit’s domain can also be constrained by prevailing attitudes toward possible new outputs and by the attitudes of subordinates to any changes in the kind of work...

Team Dynamics. Team’s Structure and Roles of It Members

A team is an important unit of the organizational structure of any company. Only people united around a certain task and possessing considerable theoretical and practical skills for its accomplishment can lead the organization to success in whatever field it operates in. Accordingly, teams themselves have a certain structure and...

School-Based Project Management: Program Implementation

Introduction School programs are normally designed to accommodate and content students as well as the teaching infrastructure. In the modern society teachers and school managers are under pressure to meet the requirement and expectations of the public that mainly include parents, students and the government. However the increasing cases of...

British Petroleum Company’s Marketing Plan

Introduction British Petroleum – BP ranks third among the worlds largest producer of ol and natural gas. The organisation is among the top 6 energy sector companies and is active in the oil and gas exploration, petroleum products refining and marketing and non conventional energy systems. For the year ending...

Boeing Company’s Project, Cost & Value Management

This paper would analyze certain vital elements of these paper-including elements such as project uncertainty, risk management quality management, forecasting, budgeting, appraisal of the model, value analysis amongst some. Besides reviewing the project itself, this paper would also seek present a cross comparisons of the above elements between the Boeing...

Marketing Communication for Building Strong Brands

Introduction Research indicates that marketing communication is a very important tool in any business set up; it is even more important in the modern business world. For a business organization to be successful and attain its marketing objectives the marketing managers have to use very effective marketing communication strategies. This...

Starbucks Corporation’s Entry into China

Company Background The Starbucks Company is a popular brand operating in over 40 countries around the world. The company was initiated in 1971 in Seattle, on the concept of the Italian roadside café’s and bistros which served snacks, small meals along with freshly brewed espresso coffee. The business process of...

Application of Technological Success in Toyota Motor Corporation

Introduction This case study that is being currently examined relates to the success story of Toyota Motors in handling people, and more contextually, use of technology with greater degree of effectiveness and success in the global competitive automobile market. The main aspects that need to be considered that Japan has...

Accounting. Current and Non-Current Assets

Introduction Current assets are assets which are most liquid in the organization the assets which can be used up or be sold in the business cycle. Current assets are those assets which cannot be held in the organization for more than one year and they form the basis of working...

Acme International Expansion Program

Introduction Acme is widely known for its services all over the world in the production and provision of services. The idea of starting up a Greenfield production plant is one of its steps in meeting its goals as a multinational organization. The company has therefore selected a steering committee that...

Health Insurance for Employees

Health Insurance is a very important aspect for every individual. However, it is reported that the workers in Nickel and Dimed receive almost no benefits – no paid vacation or holidays, no sick or overtime pay, no retirement benefits, and no health insurance. This is certainly not a fair situation....

Financial Management of Aldar Properties UAE

Business Overview Aldar Properties is currently the largest property developer in Dubai. Established in October 2004 as a real estate developer, Aldar has initiated ventures in the areas such as residential units, retail, commercial buildings, the entertainment industry, and five-star hotels. Currently, Aldar is the second-largest real state developer in...

Management Concept: Organization Culture

Introduction Organizational culture is the one that determines the behavior of the organization as a whole since the kind of values and mentality that the people running the system have in mind are dependent on the organizational culture. New employees that have different mindsets from that f the culture are...

Exxon Mobil Corporation’s Sales Strategy

The Exxon Mobil Corporation is an Oil and Gas Industry based company. The company became the largest company in the world, in terms of its revenue, after the merger between the two companies Exxon and Mobil. The company is also the largest publicly owned company with a market capitalization worth...

Business Plan Critique: Live-e-Care

Evaluation of marketing plan & operation’s strategy Live-e-Care is a web based customer service supports venture that have planned to enter into a market of e-business by providing quality and cost-effective online customer management operation for various companies. According to the reports released by Boston Consulting group, the online sales...

Strategic Organizational Communications in a Global Economy

Introduction The article in question is about formation of “organizational identities” through the organizational processes of communication. The author argues that the way in which we talk about work tells a lot about how our identity in the organization is formed as we move up the hierarchy. There is a...

Boost Juice Store in Adelaide: Strategic Management

Introduction Organizational structure can be defined as the approach in which a business is structured with regards to management and it usually determines the overall performance and achievement of an organization. Businesses are faced with a lot of challenges in there undertakings as a result of the ever changing and...

Career Management in Business

Introduction From the research conducted I understand that a career is a coordinated set of errands that are carried by a person to satisfy a purpose and also achieve his or her objectives and goals. It is a unit in an organization that remains unchanged thus a career is a...

The Role of National Training Awards in the United Kingdom

Introduction There is a well known cliché among business circles that an organization is only good as its employees. This suggests that the success of an enterprise depends not only on the quality of the product or service it delivers, but also on the quality and commitment on the part...

KPMG Company Annual Report Critical Analysis

Introduction KPMG is one of the most renowned and largest organizations in the world which provides professional services to its client companies and shareholders (Gostick and Elton 14). The relationship chain of KPMG exceeds over 145 countries. Its name has been set according to the four names of the partners...

“Management: 4th Edition” the Book by Robbins, S., Bergman, R., Stagg, I., and Coulter, M.

Introduction Robbins, Bergman, Stagg, and Coulter, are reported to be among the best authors of the books covering organizational management practices; this paper will therefore critically take a look at the management book fourth edition written by the four authors. In essence this book actually focuses on the management concepts...

Employee Motivation in Secondary and Tertiary Sectors

Introduction Employee motivation in business and industries is vital for best performance and achieving objectives. However, it is an aspect often overlooked or reliant upon outdated and traditional methods of motivation which have little consideration for social psychology, or the type of work performed. Different industries and sectors require different...

Marketing Management Analysis of FedEx Company

Introduction More and more people are earning their livelihood by working staying at home. Work-at-home manufacturing is flourishing with a miscellaneous huge of profits earning chances. Workers from back-office data entry to supervision staff are able to achieve part or all of their works at home. The telecommuting alternative is...

Apple Inc.’s Market Strategy and Brand Position

In the modern economy, brands play the role of global communicators between sellers, products, and buyers. Branding embodies a special technology to create consumer-based and trust-based symbolic associations and informal connections that expand relationship marketing capabilities. With the help of brands, manufacturers not only inform consumers about the key values...

International Marketing and Marketing Communications

Introduction Marketing communications are messages and related media used to communicate with the target market. It involves all the traditional forms of promotion including advertising, sales promotion, personal selling, publicity and public relations. It also includes all points of contact between the organization and other stakeholders. Jefkins, F. W., (1982)....

Research in Motion Firm’s Governance and Accountability

Introduction Research in Motion (RIM), also known as BlackBerry nowadays, once was a leading designer and manufacturer of mobile communication technologies based in Waterloo, Ontario. The company’s most successful and distinguished product was the BlackBerry phone. It was among the first to provide users with access to the Internet and...

Risk Management: International Financial Risks

Introduction A company going international will face or encounter risks that are different from those faced in the home country. The risks in International transactions include foreign exchange risks and political risks. Foreign exchange involves things like currency shortages, depreciation, and increase of public debt or exchange rate fluctuations. Proper...

Absenteeism and Lateness in the Healthcare Field

Introduction Absenteeism and lateness are wide-spread and yet significant issues in any professional sphere. However, such problems acquire more importance when they occur in the healthcare field, where the value of time is determined by the urgency of patients’ needs. In general, poor discipline in a medical department might be...

Toyota Company’s Total Quality Management

Introduction In the industry of auto manufacturing, Toyota is considered as one of the most admired and highly emulated. In Asia, Toyota ranks as the biggest car manufacturer. The cars that Toyota produced have encompassed almost all the regions in the world. Toyota has successfully competed with car companies in...

EarthWear Clothiers: Client Engagement & Audit Report

Global or multinational companies appoint external auditing teams to review their financial disclosures and statements. The external auditing team requires to have sufficient knowledge of the client’s industry to understand its opportunities and threats in the market. Another main requirement is that the staff of the external auditing team should...

Budweiser: Industry and Competitors

Budweiser is an American-style pale lager produced by Anheuser-Busch InBev SA/NV, a large multinational beer company with headquarters in Leuven, Belgium. The producer is investing vast amounts of money (as much as $449 million) into the marketing of the beer, which makes Budweiser the most advertised drink in the United...

Voyages Soleil Tour Operator’s Hedging Decision

Case Introduction Voyages Soleil (VS) is one of the leading tour operators in Quebec. The organization has managed to establish strong relationships both with its customers and suppliers. The company’s owner Jacques Dupuis needs to decide how to manage VS’s foreign exchange obligations. Vendors accept payment only in US dollars,...

Project Leadership, Teams and Behaviours

Introduction Effective organisational activities involve the coordinated work of all stakeholders, including both managers and employees. Achieving success is impossible if individual team members are not willing to take responsibility for their immediate duties and diligently carry out the tasks assigned to them. In order to assess the relevance of...

McClelland’s Theory: Organizational Relationships

Introduction Employee motivation is an essential aspect of managing relationships in the organization and enabling better efficiency of daily work. Human capital management techniques allow employing different strategies for improving motivation. While Abraham Maslow’s theory outlines the basic needs and motivation factors, other researchers further developed this theory to gain...

COSCO’s $1B Investment in Piraeus Port: FDI Analysis & Strategy

Introduction COSCO Group’s planned investment of approximately USD 1 billion in a large Greek port, Piraeus, serves the company’s strategic goals. Through this initiative, the enterprise will obtain a chance to facilitate access to European markets and, thus, increase the volume of exports to the region (Paris, 2019). To understand...

Sephora and Beauty Industry

Introduction Sephora is one of the most prominent companies in the beauty industry. Just like other market players that focus on creating a positive brand image, Sephora designs and implements a range of efforts that help explain the positive outcomes of purchasing from the brand to the target customers. This...

Thriving in a Competitive Global Context: The Case of Sanofi

Macroenvironmental factors affect the performance of every business and require companies to alter their strategies in a way that allows overcoming external and internal risks and capture opportunities more effectively. It is valid to say that international pharmaceutical enterprises must strive even harder to adjust to environmental influences because the...

Leveraging Social Media in the Luxury Industry: Recommendation for Dior

Introduction Across the world, luxury fashion is a dominant sector in the luxury industry since it registers consistent growth in sales and profits. According to D’Arpizio et al. (2019), over decades, the growth of sales in the luxury fashion has increased by about 6% from 76 billion euros in 1996...

Concept of Strategic Decision

Summary In the context of strategic planning, organizations are expected to make decisions targeted at achieving profitability and maximizing their operations. Thus, by making clear the long-term goals and visions of a company, the management has the opportunity to align the short-term tasks and responsibilities with a broader mission. This...

Simmons Case Study: Leading Change and Order

Abstract Organizational change remains a powerful process for transforming performance and addressing existing change. The appointment of Charlie Eitel as Simmons’ new CEO resulted in various changes that were aimed at making this company more profitable. The implemented strategy presented several strengths, such as completing a detailed survey and using...

Performance Improvement Plan for Jackie

Jackie, the nurse manager, is violating her job responsibilities: she does not attend meetings of the Joint Commission, ignores requests for guidance and support, and establishes a non-working relationship with some employees. This problem could be a result of Jackie’s misunderstanding of her role as a leader. Scientists emphasize the...

Nike Inc.’s Analysis and Marketing Plan

Introduction Nike Inc. is one of the premier international companies in the sportswear industry. Its brand name and iconic logo are associated with high-quality shoes, gear, and sports equipment. The company employs over 73,000 workers and its current revenue stands at over 39 billion dollars (Nike, 2018). Nike keeps an...

US Marketing Strategy for KFC

The utilization of proper marketing strategies is crucial for a business environment as it ensures the growth of profits, increases the market share of an organization, and strengthens brand awareness. The marketing phenomenon, which occurred when Popeye’s Chicken introduced a new spicy sandwich, can serve as an excellent example of...

Digital Marketing in Fashion Industry

Introduction The fashion industry is one of the most competitive yet very lucrative businesses in the developed economies. According to Kingsnorth (2019), it is estimated that about 1,875 fashion retailers in North America and the European Union were forced to shut down because of their inability to sustain their operations....

Training and Implementing Change in an Organization: Google Case

Introduction Any organizational changes in firms of various sizes require preparation and appropriate planning aimed at analyzing the progress and potential outcomes of interventions. In order to implement the necessary programs, leaders, as a rule, resort to relevant strategic decisions associated with the phased reorganization of specific areas of activity....

Problem-Solving and Decision-Making: Stages and Strategies

Whatever sphere one chooses to work in, it is impossible to avoid the emergence of dilemmas. Problematic cases may occur when a person decides to move house, to change a department, or to relocate to an entirely new company. Whether it is a spontaneous or a long-planned decision, it is...

Byfield Business College’s Change Problem

Introduction Organizational change is a challenging endeavour because it affects many structural units and employees. Without adequate change processes, such ventures often fail because of many resisting forces. Therefore, it is imperative to plan the implementation carefully and communicate the ideas to employees correctly. This paper analyses the case of...

Stage-Gate Development Process and Its Stages

Introduction Cooper’s Stage Gate process focuses on innovations during project management (Cooper, 2014). This technique divides a project into different stages separated by ‘gates’. These are referred to as the decision points that influence the movement to the next stage. In business organisations, the Stage Gate process is considered important...

ASOS Online Retail Company’s Customer Loyalty

Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers’ tendency to like and choose any one particular brand over the available...

Collective Bargaining and Shared Governance in the Healthcare Sector

Collective Bargaining Modern organizations had to work in extremely complex environments characterized by a high level of rivalry, new demands to the quality, and pressure from society. For this reason, they have an increased sophistication of relations between various departments, coworkers, and managers. It means that there is a critical...

Enterprise Risk Management and Assessment

Introduction Enterprise risk management (ERM) is an essential practice in businesses that are enthusiastic about dealing with uncertainties and their impacts on the realization of organizational goals. It allows companies to direct their effort to the most relevant risks that may hinder the achievement of corporate objectives. The future performance...

Corporate Social Responsibility & Business Ethics

Introduction Conventionally, businesses are primarily created as profit-making entities, thus the majority of decisions seek to maximize the shareholders’ investment. However, the assumption that organizations exist solely to make money has changed over time with the emergence of the idea that such entities have some responsibilities to society. This premise...

Human Resource Management and Functions: Mind Map

Mind Map About Human Resource Management Personnel are an essential component to any company’s success. A human resource (HR) manager has roles and functions within an organization that are focused on working with people. Proper human resource management is essential for any organization as it identifies the type of workforce...

BRL Hardy Company’s Strategic Options

Introduction BRL Hardy is a merger of two wine companies BRL and Hardy that was established in the year 1992. Operating within the wine industry and setting high goals can be challenging for every organization, and BRL Hardy faced specific issues in terms of creating a global wine brand. Globalizing...

Muja’s Poultry Farm’s Business Plan

General Description Muja’s Poultry Farm is a farming enterprise located in Houston, Texas. The farm raises domesticated birds in order to harvest them for meat, eggs, and feathers to be used in other types of production (Mountney 119). The farm’s stock consists of chickens, ducks, geese, and turkeys. The farm...

Twitch: Organization Analysis

The rapid development of digital technology throughout the 00s has made possible the spread of fast and high-quality Internet connections around the world. In 2011, Justin Kan launched Twitch, which allowed a large number of viewers to watch live how other people play video games (Dave). According to Investopedia, “Twitch.tv,...

Coca-Cola’s Strategic Management, Mission & Vision

An attempt to transform the goals and aspirations of a certain company into a holistic picture is formed by its mission and vision statements. To attract consumers, to interest potential investors, and to argue the strategy of work clearly, relevant slogans are approved and promoted. As a target organization to...

Multinational Companies’ Marketing in Vietnam

Expansion Opportunity Entering the Vietnam market was a rather controversial decision due to the presence of the factors such as corruption and bureaucracy. However, the opportunities that an educated workforce and comparatively low production costs opened for MNC in the economic setting of the Vietnam market made the specified endeavor...

American Eagle Outfitters Company’s Financial Analysis

Introduction American Eagle Outfitters is a clothing company headquartered in Pittsburg, Pennsylvania. The company operates both online and offline, with 933 stores as of February 3, 2018. American Eagle Outfitters also includes the Aerie Brand, Tailgate, and Todd Snyder, which add 114 operating stores to the figure. The brand has...

Fitbit Company’s Marketing, Consumer, and Product

Fitbit is a company that produces and sells fitness trackers, smart watches, and accessories and develops apps aimed at improving the health and fitness of their users. The company offers a narrow selection of products targeting people interested in maintaining an active lifestyle. The present paper will introduce the three...

Fitbit Firm’s Integrated Marketing Communications

Introduction The three key communication channels used in marketing communication plans are digital marketing, TV or radio advertisements, and sales promotion. The present paper will aim to discuss the recommended use of these communication channels by Fitbit, which will help the company to become more profitable. Communications Channel 1: Digital...

Publix Super Markets’ Environmental Analysis

Publix or Publix Super Markets is an American supermarket chain with headquarters in Florida. It was founded in 1930 by George W. Jenkins and it is owned by an employee that currently working in the company or has worked before. It is considered as one of the largest companies in...

United Airlines 2017 Ethical Scandal: Impact on Stakeholders

Introduction In theory, entrepreneurs and corporations will always do what is desirable and right to their customers and stakeholders. Many companies focus on existing principles, values, and laws to ensure that their processes are admirable. Ethical businesses also implement and promote appropriate action plans and initiatives that can maximize customer...

Jack Wills in China: Fashion Consultancy Project

Methods of Entry In 2018, the Chinese market offered a vast opportunity for a fashion company, with a plethora of resources and extensive options for reducing the number of expenses taken in the course of producing clothes, promoting them, and delivering the end product to a target demographic (Bonetti 2014)....

Perspectives of Corporate Social Responsibility

Introduction Businesses, especially large multinational enterprises, affect the lives of communities where they operate, having the power to bring either a positive or a negative change. The idea of corporate social responsibility (CSR) implies that these companies integrate strategies that affect societies and the environment, making these elements an important...

Recycled Mobile Phones: Marketing Strategy

Companies should develop superior models to ensure that their products are available to more customers. Firms that fail to design proper marketing strategies will find it hard to achieve their aims. This paper describes how my company will launch a new innovative idea and implement it successfully. Innovative Idea The...

The Impact of a CEO in an Organization

In general, Chief Executive Officers (CEOs) have a significant influence on their respective organizations. From the perspective of organizational psychology, CEOs have a considerable effect on the performance of an organization as a whole because of their influence on the lower levels of management. Liden, Fu, Liu, and Song (2016)...

Integrated Marketing Campaign Stories: Subaru’s Short Video Commercials

Big corporations with well-designed brands, company mission, vision, and values integrate their priorities in captivating messages that they address to their target audience through marketing tools. An integrated marketing campaign (IMC) is a combined set of promotional messages distributed through various channels of communications so that brands can reach their...

Effective Negotiations in Business

Introduction Negotiations are one of the ways to resolve existing disputes that arise across different subject areas of business. For the most part, the concept of negotiation is closely linked to the notions of collaboration, settlement, and bargaining. Not only negotiations are a common element of business actions, but also...

The Advantages of Business Combinations

Reasons to Consider Different Types of Business Combinations Company mergers are a rather common occurrence in the contemporary realm of the global economy. The concept of a merger implies that two organizations join to create a single entity (Hill, n.d.). The specified phenomenon has several explanations, the opportunities for increasing...

Ethics in Business: Musk, Zuckerberg, and Corporate Governance

Discuss Elon Musk and Mark Zuckerberg and show how ethical values and culture played a role in the success or problem of the situation Elon Musk and Mark Zuckerberg, as well as their companies Facebook and Tesla, are commonly assumed to be exemplifying the viability of the ethically sound approach...

Monopolies and Workers Exploitation in the Industrial Age

Introduction During the Industrial Age, the labor sector in the U.S. market faced a lot of challenges which led to its revamping. Most of the people then were farmers, and with the introduction of machinery, many abandoned the rural areas and moved to the urban region. However, the labor market...

Spa Area and Treatments: Monitoring & Maintenance

The spa industry is pretty young and for almost 20 years and it, like any developing industry, has been constantly changing, adapting either to certain economic conditions or to new customer needs. Sometimes the industry itself dictated fashion, having caught the vector of human desires for a change in lifestyle...

Seamus Company Enhances Educational Products with Mobile App

Abstract Seamus Company produces educational materials for middle school students and is seeking additional educational solutions for its line of products. This paper presents a proposal for the enhancing of the Seamus Company product catalog through an innovative technological solution. The current abundance of smartphones, tablets, and other mobile technology...

ACME Fireworks: Legal Guidelines and Business Growth

Introduction Investors and entrepreneurs must be aware of specific legal structures and laws that apply to their respective business operations, contracts, and human resource (HR) relations. Proper knowledge of such requirements can inform effective organizational decisions, options, and objectives. Existing laws should be guide issues such as liabilities, employment types,...

Ineffective Employee Behavior and Keys to Effectiveness

For the team to work effectively, it is important that each member has certain characteristics that ensure coherency. First, each individual should be focused on achieving the concrete result. For example, every person should set corporate goals prior to individual ones. Second, all workers should have an active position. It...

Publicly vs. Privately-Owned Enterprises

Introduction The two most prevalent forms of company ownership in the world are private and publicly owned enterprises. Each form of a property provides its shareholders and the company with certain advantages and disadvantages. Privately-owned businesses usually make up for the majority of the small and medium sectors, whereas many...

Improving Performance and Commitment in the Workplace

Executive Summary It should be emphasized that all the course assignments and theories have improved or expanded my understanding of managing people and reinforcing collaboration strategies. Nonetheless, certain assignments have been of particular importance for me such as the discussions in “How Do Great Managers Give Constructive Feedback?” (in Week...

Walmart Company’s Value Chain and Industry Analysis

Introduction Walmart’s current approach toward its value chain management can be regarded as directed at international expansion. Specifically, the inbound and outbound logistics of the company have reached the global level, the company having thousands of suppliers all over the world (Nguyen, 2017). In order to enhance its performance rates,...

The Competitiveness of Saudi Pharmaceutical Industry

Introduction Preface The pharmaceutical industry is a complex, potent, and greatly globalized industry. It allocates the majority of its resources to the process of drug discovery, manufacturing, marketing, and logistics (Halliday et al. 1997). It needs high research and development (R&D) expenditures and extensive regulation of its products compared with...

Legal Frameworks for Starting Own Business

Introduction LEGAL FRAMEWORK Include the legal aspects involved in setting up STRENGTH WEAKNESS Sole trader Business is controlled by one person. Can employ workers. Easy to organize and comply with legal requirements; Does not require large initial investment; Easy to operate and organize since few employees are involved. The business...

Lego Company’s Supply Chain Management

Introduction Lego has been a global household name for quite a while. The company has introduced a line of unique toys and has become a global brand with an easily recognizable image. However, because of some of the flaws that could be defined as inherent to the company’s current business...

Principal Librarian’s Job Interview Questions

The position of Principal Librarian requires providing direction to and interaction with all levels of library management and staff. Describe a time when you were most successful communicating with varying levels of personnel. In your response, please include your employer, job title, and levels of personnel. In 2009, I worked...

Employee Motivation and Minimum Wage

Critically discuss which theories of motivation may explain the establishment of a performance reward system with employing organizations Employee motivation is one of the hardest things for employing organizations to do right. Lack of motivation, stagnation, disillusionment, apathy, and laziness is probably the major banes of most businesses, which rely...

Large Profit Margins Commanded by High-End Brands: An Ethical Review

Evaluate the morality of the large profit margins commanded by the high-end brands For some people who run their own business, the notions of ethics and financial profit seem to have no common points. The issue of the appropriateness of large profit margins that are commanded by many luxurious brands...

Challenges of Maintaining Competitive Advantage in Business

Production of valuable, unique, and hard to imitate products is the best approach that a company can employ to gain a competitive advantage. However, most companies encounter many difficulties in trying to maintain the competitive advantage as explained below. Competition All business people aim at having a competitive advantage over...

Sony Corporation’s Marketing Strategy in Action

Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meanings were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings? Sony...

Marketing Intelligence and Its Importance

Competitive Intelligence and Analysis Definition As suggested by Chen, Chau, and Zeng (2002), “The goal of Competitive Intelligence (CI), a subarea of Knowledge Management, is to monitor a firm’s external environment to obtain information relevant to its decision-making process” (p. 1). In this respect, competitive intelligence is the analysis of...

Leadership Styles and Their Effect on Employees

Abstract Management of employees all over the world has experienced a dramatic shift in trying to attain the optimum production of various organizations through maximization of their output. There has been a rise in the number of managers trying to establish the most effective way of managing their employees to...

Leadership Example for Exxon Mobil Top Management

​Target Audience Having worked in Exxon Mobil as a human resources professional, I have acknowledged certain issues the company’s top management has. The company is one of the leading producers in the world oil market and strategic planning is essential for its development. Social responsibility and environmental sustainability have become...

Job Training Methods: Off-The-Job and On-The-Job Training Methods

Off-the-Job Training Methods Summary Lecture Discussion Audio-Visual Case Study Case Incident Overview Trainer organizes content & presents orally; little listener involvement. The leader facilitates the analysis of a problem or case. Refer to various forms of media (i.e., video, slides) Students discuss, analyze, and solve problems based on real situations....

Gibbs’ Reflective Cycle: Reward to the Employees

Reward Reflection In this reflection paper, the researcher used Gibbs’ Reflective Cycle to analyse how reward should be given to the junior employees and top executives. Description of what happened Reward is one of the most important factors that define employees’ motivation. According to Lindenau-Stockfisch (2011), employees tend to work...

Sephora Direct’ Company’s Marketing Issues

The paper answers case questions that could help Julie Bornstein, Sephora Direct’s vice president, double the budget required for digital marketing and other social media initiatives. Budget allocation and Cutting Costs Assuming that Julie Bornstein obtains the additional funding, the allocation of funds should be based on priorities. For example,...

Evaluating Training Programs with ROI vs. ROE Metrics & Phillips’ Model

Managers have employed ROI (return on investment) calculations to estimate the effectiveness of this or that program or project. At the same time, researchers argue that ROE (return on engagement) is as important and can be even more valuable in certain cases (Livingston, 2013). It is necessary to compare these...

Analyzing the Marketing Environment

Summary of the chapter The chapter begins by explaining why marketing is a critical practice in every business organization. Every company should understand that the customer is important to its success. According to Grewal and Levy (2011), firms should always fulfill the needs of their targeted customers. The chapter goes...

Human Resources Management in Projects

Introduction Human resources management is required to ensure that resources are well managed in a project; project management is the process through which projects are initiated, implemented, managed, and controlled for a successful project goals and objectives attainment; the process has a time and costs framework that it must meet....

Acer Computers: Company Analysis

Stan Shih along with others founded a company named Multitech International in 1976 with $25,000 and 11 employees (Acer group, 2009). The intention was to contribute to the society through sharing of knowledge and they played a significant role in popularising the role of computers in Taiwan. During the same...

Employee Union and Productivity Incentive Plans

Employee union Organizations with unions should not try to persuade workers to decertify their union since these unions are a critical part of employee welfare. Reflectively, the basic building blocks of labor unions are identified as the need for collective bargaining and increased negotiation power. Labor unions are responsible for...

Competitive Rivalry: Google vs. Microsoft and Uber

Google and Microsoft are two major American companies that compete in a number of fields, some of which include online search engines and online advertising. In this paper, the question of whether Microsoft should continue competing with Google, which enjoys more success in these markets, will be discussed. Using the...

Human Resource Management Seminars

In the field of Human Resource Management, seminars are often perceived as effective tools of communicating organizational ideas or introducing new thought systems and technologies to selected audience (Naik 2009, para. 1). Their effectiveness is dependent on a multiplicity of factors that will be discussed in this paper. It is...

Qatari Family-Owned Businesses and Management

Data Analysis Descriptive statistics were used to analyze the data. As such, various features of the data were presented in their simplest forms and summaries to aid understanding of Qatari family-owned businesses. Alongside simple frequencies, percentage, and graphics analysis, a robust quantitative analysis was conducted to describe and present data...

Email for Heads of Departments About Work Results

RE: All Departmental Heads and Supervisors It is with lots of thanks and appreciation for the diligent and committed services that you have rendered to this organization that I do write this letter. The management knows very well that it has not been easy to come this far without the...

Human Relations: Values, Leadership and Power

Human Relations Human relations is the management process that involves bringing the activities of workers to match those of the organization. It also involves ensuring the individual employee objectives, goals, and those of the organization are achieved. While the organization is concerned with goals such as profit-making, growth, and survival,...

Women in International Business: Breaking Barriers

Introduction According to Ricks, male dominance is still the chief characteristic of the modern-day international business (78). Additionally, while the women population makes up a huge section of the workforce in individual countries, they only represent 6% of the business expatriate (Ricks 83). However, the situation is rapidly changing. Organizations...

Cathay Pacific Airways: Business Management

Background Information Cathay Pacific Airways is a world-leading airline carrier and is the flag carrier of Hong Kong. Although the airline’s main hub is at the Hong Kong International Airport, their head office is located on the 33rd Floor, One Pacific Place, 88 Queensway, Hong Kong (Cathay Pacific, 2011). Founded...

Southwest Initial Strategy: Low Fares for Short-Haul Flights

Southwest Initial Strategy Southwest’s initial strategy was to avail low fares, especially low unrestricted fares, to business and leisure travels to allow them to fly between short-haul city pairs (departure and destination points) instead of having to drive the distance between the two cities as was previously the case. Southwest...

Persuasion and Manipulation in Business Communication

What different persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, or an open-minded person? Why would your approach differ? Different audiences require different approaches to persuading them because they can express various attitudes to you, and they can assess your reliability in...

Competition in Video Game Consoles

Business Strategy Question 1 Critically analyze the resources and competencies that a company in the video game consoles industry needs to possess to achieve a competitive advantage. Discuss and justify your arguments. To gain a competitive advantage in the video game console segment, a company needs to adopt strategies that...

Self-Assessment of Organisational Behaviour

Self-evaluation or self-assessment as it applies to organisational behaviour and practice is a very complex issue that varies from one company to another. Often, understanding the variable to use in evaluating a leader in an organisation is critical to various business entities. Based on the assumption that one applies to...

Leadership Skills Analysis and Comparison

Introduction Strong leadership abilities are necessary to ensure the success of any activity performed by a team. Leadership refers to a process through which one person uses the help and support of others towards achieving a particular goal or task. For one to be a truly effective leader, he/she must...

Xerox’s Hiring of Women and Minorities Boosts Profitability

How has hiring women and minorities improved Xerox’s profitability? Xerox has been one of the leading companies which favor women in their working condition. In essence, Xerox’s sensitivity to women’s needs was the key to its success in terms of employee performance and personal rating. The company has been able...