Gucci: A Portfolio of Digital Marketing Instruments

Deployed Digital Marketing Instruments The RACE goals, which stand for reach, act, convert, and engage, are actively employed by the Gucci brand to attract more young clients. Indeed, to reach more millennial and generation Z consumers, the company carefully plans the design of the apparel and cautiously chooses ambassadors to...

7-S Framework Organizations Assessment Tools

Abstract Organizations apply a range of tools to analyzing their performance, measuring its current quality, and identifying the necessary improvements. Among those are the 7-S framework, the balanced scorecard (BSC), the SWOT paradigm, and its PESTLE equivalent. Using each of these separately enables resolving particular issues but leaves gaps, for...

The Inbev and Anheuser-Busch Merger Process

Introduction The acquisition of Anheuser-Busch (AB) company by Inbrev was one of the most expensive bids in the beer industry. Both of the companies were considered TOP-5 in the beer market while operating in different regions. However, AB and Inbev were different in their approach to finance, marketing, human resource...

Social Entrepreneurship and Leadership Styles

Social Entrepreneurship Definition Social entrepreneurship is a unique phenomenon aimed at addressing social issues that influence the lives of individuals. The significance of this issue results in the emergence of numerous definitions. One of the most relevant ones views it as offering innovative solutions to the most important social problems....

“The Business Case for Working With Your Toughest Critics” by Bob Langert

In his TED talk, Bob Langert (2019) discloses the stories from his time working in McDonald’s management team – about how he, together with environmental activists, implemented changes to make the company more sustainable. Nowadays, environmental initiatives are a global trend that is rapidly gaining momentum and changing the work...

Assessing the Effectiveness of Marketing Strategies

Accenture is an internationally established organization that serves various consumers. As a result, it adopts unique marketing strategies to ensure that its consumers find value and benefit from its marketing strategies. However, given the complexity of its business, the organization must continuously evaluate its marketing strategies to ensure that they...

Large Companies as Entrepreneurs

In the conditions of modern competition, the compliance of the internal environment of the company with the growing market requirements is the most important factor of successful activity. It causes the need for its constant transformation. The main driving force of economic growth today is innovation, implemented both in production...

4th Armored Brigade Combat Team Leadership

Introduction Inadequate leadership in 4th Armored Brigade Combat Team (ABCT) has compromised the safety of service members and created conditions that do not allow them to properly recuperate. Unable to receive help from the senior officer, lower-ranking officers have to deal with overstressed subordinates, dissatisfaction, and even unlawful behavior, whereas...

The Quality Tooling Company’s Analysis

Analysis Therefore, it is necessary to proceed to the consideration of the case study, which is the basis of this work. The analysis is based on The Quality Tooling Company, which supplies organizations with engineering devices. Despite the relative success in the market, there has been a decline in the...

The Malaysian Workforce After the COVID-19 Pandemic

Introduction Malaysia is a multi-racial country with distinct characteristics in its political and leadership practices. It has witnessed a period of economic growth with a democratic authoritarian government. However, like in other countries in the world, the economy of the country faced multiple challenges associated with the COVID-19 pandemic. Several...

Saputo Inc. Cage Analysis: Humanities and Social Sciences

Saputo Inc. is a Canadian company that produces milk products and sells them in over 40 different countries under a variety of brands. It is among the largest dairy producers in the world, with massive production and sales volumes. Saputo’s facilities operate in Canada, the United States, Argentina, Australia, and...

Artificial Intelligence in Supply Chain Management

Introduction Background Industry 4.0, which refers to the fourth industrial revolution and also known as 4ILR, is a digital transformation in the field of manufacturing, production, and processing that emphasizes the need for the use of artificial intelligence (AI) when making decisions and undertaking specific actions. Information has become a...

Selection Process in Human Resources Management

With humanity’s overall progress, the job types and requirements change accordingly. Compared to previous centuries, offered jobs become less manual and monotonous and require utterly different, sometimes even creative approaches. People move at the forefront of organizational performance, productivity, and general success, becoming an organization’s essential resource and capital. This...

Budgeting for Lucky Me Animal Rescue Adoption Event

Introduction It would be right to begin the discussion about the budget for the Lucky Me animal rescue adoption event by establishing the total amount of money required. Experts state that the initial costs range from “$5,000 to $10,000” (Rescue group best practices, n.d., para. 1). Taking the average of...

A Simulation Company’s Market Share Performance

Introduction An assessment of the company’s performance is needed to understand whether or not the management in place has been effective. This can be determined by checking how much market share the firm currently has in comparison to the past. Market share can be computed as a percentage of sales...

Hiring and Recruitment Plan for XYZ Company

Introduction The operation manager is a fundamental part of the managerial team that supervises high-level duties such as talent attraction, the establishment of training standards, the production of goods, and providing services. According to Akmal et al. (2022), operations manager analyzes and improves the organizational processes, while working on the...

Team Development and Team Dynamics

Introduction A team is two or more people who work together to achieve a common objective. Moreover, a team might be formed for long-term cooperation or only meet for a few hours and complete a small task. From this perspective, group dynamics refer to how individual team members’ duties and...

Apple’s Decision to Open Retail Stores

There are several reasons why Apple decided to open its own retail stores all around the world, which now accounts for slightly more than 500 physical establishments (McCarthy, 2021). First of all, the company’s choice is explained by the desire to provide a better buying and product usage experience (Macaholic,...

Financial Statement Data: The Target Corporation and the Walmart Corporation

As the companies in question, the Target Corporation and the Walmart Corporation, are involved, and their income statements and balance sheets are analyzed. Relevant income indicators are displayed for both companies, which makes their reports similar. However, Target summarizes the information in a more concise form (charts and graphs) (“2020...

The Role of Power in Conflicts in the Workplace

Introduction Thank you everyone for coming to this workshop. Today we are going to learn about the role of power in solving conflicts in a workplace. Conflicts are common in a workplace and they occur do to various factors including poor management, lack of communication, conflict of interest and conflicting...

Managing Diversity and Inclusion

Scenario Statement Vibe Trend (VT) is a music production company that faced the issue of inadequate diversity and inclusion efforts. VT has a monolithic workforce structure — the company seemingly has only white males in its staff. Meanwhile, the issue of diversity has shifted from the ethical to business sphere,...

Success of Woolworths Holding Limited: Sustainability and Management

Introduction Woolworths Holdings Limited (WHL) has been in the retail services business for nearly a century: during that time, it has achieved strong profit results. The company uses corporate management strategies to meet its sustainability goals and grow as a business to reach them. WHL competently manages its supply chains,...

The Skidoo Snowmobile: Product Marketing

Executive Summary In the US, several states are experiencing long winter seasons, making the mobility of people to access remote regions impossible. Similarly, the country promotes recreational sporting activities, which influence people to purchase most of the products used in such events. Therefore, it presents an opportunity to export the...

Boston Beer Company’s Strategy to Join the Light Beer Market

Boston Beer Company (BBC) is faced with a critical decision that will potentially impact its operations and sustainability. BBC’s penetration into the light beer market should be based on its past, and current market positioning, and prospects. The company has primarily operated in the craft beer sector and has proven...

Instrumental Values as a Tool in the Leadership Approach

For every person, there are terminal values that play a significant role in life. Hence, based on these attitudes, individuals build their way and choose education, work, and partner. In other words, terminal values represent the ultimate aim of people’s lives, what they want to achieve the most. My terminal,...

Professor Henry Mintzberg’s Categories of Managers Roles

Henry Mintzberg identifies ten key roles performed by managers of firms in his works. One of the first roles is a “figurehead,” which characterizes a manager’s legal, social and ceremonial functions and duties. In this case, a leader symbolizes authority, power, and high status. As a rule, subordinates see a...

Employees Retention Issue in Business

Introduction Workforce retention refers to an organization’s capability to handle employee turnover, or the percentage of employees who leave their jobs, deliberately or accidentally, within a set period. Employee retention has a profound influence on an industry’s profitability and performance. For most firms, staff turnover, or the degradation of firm...

Global and Local Issues Affecting John Deere Firm

Introduction John Deere is one of the companies operating in the agricultural industry. It is known for manufacturing high quality agricultural and construction equipment. John Deere makes farming more economical and sustainable through its incredible innovations and technological advancements (John Deere, 2022). The company’s connected farm machinery can perform agricultural...

The Leader-Member Exchange (LMX) Theory Description

Introduction Organizational leadership is the most fundamental factor that influences all aspects of companies. Leadership is a managerial function instrumental in directing resources for organizations to enhance efficiency and accomplishment of set goals and objectives. Therefore, leaders strive to provide their followers with clarity of purpose, guide, and motivate them...

The Lyft Company’s Marketing Plan

Lyft must develop a revolutionary technique to strengthen its consumer and business market control to achieve radical output and achieve its aims and objectives. Individuals aged 18 years or older with a valid driver’s license who hold an Android or Apple iOS mobile device are Lyft’s target market (Jiang et...

ISO 9001 Company Quality System

Executive Summary This report introduces the process of a company quality system implementation. The issue is addressed from the perspective of an aspiring leader who is yet to acquire the respect and confidence of their followers. A good quality system acknowledges the complexity of the business landscape that comprises both...

McKinsey Opioid Scandal: The Case Study

Case Facts McKinsey and Company, a leading consulting agency, has agreed to pay US$573 as a settlement for advising Purdue Pharma, a drug company, on how to “supercharge” opioid sales. The agreement to pay the settlement was reached after the management of the consultation firm agreed with attorney generals of...

The Structure of the LinkedIn Profile

On my LinkedIn profile, the key abilities, achievements and experience are emphasized. I strived to provide the most complete and thorough information that will allow to efficiently and quickly assess and contact me in the event of interest in my professional qualifications. The headline I’ve provided is a short introductory...

Aspects of Samsung Marketing Plan

Samsung is a very well-known smartphone brand with a long-standing corporate history and culture. In general, marketing plan objectives for any firm incorporate short-term aims that contribute to the achievement of long-term goals (Wood, 2017). The focus for such practices is external relationships and internal activities. However, as Samsung plans...

Growth Strategy in Airline Industry

The case of the Jet It company looks at a private aircraft sector business model and startup growth. As a result of the COVID-19 pandemic, in June 2020, the joint founder and CEO of the firm decided to purchase additional aircraft to grow the company’s fleet considerably. This case study...

Aligning Entrepreneurial Orientation and Behavior

In the highly competitive and dynamic global business environment, it is imperative for organizations to take risks, continually seek opportunities, and exploit new ventures to acquire a sizeable market share and ensure their survival. The understanding of how firms act enterprisingly has primarily focused on how companies identify and seize...

Flywheel and Doom Loop Principles in Criminal Justice Organizations

The development process of any organization, both commercial and public, depends on management and the correct allocation of resources. However, contrary to popular belief, such breakthroughs do not happen overnight. Although from the outside, such changes may look like a revolution, from the inside, this process is carried out step-by-step,...

Ethical Leadership Virtues Questionnaire

Leadership Virtues Questionnaire focuses on several virtues when approaching ethical leadership. According to Riggio et al. (2010), LVQ evaluates leadership virtues while looking at awareness and self-discipline skills. Prudence is one of the virtues, which entails the wisdom that enables an individual to ensure a balance when handling two extreme...

Off-Site Catering Business and Important Numbers

A medium-sized off-site catering business is not easy to sustain. The owner should always account for all the things that happen during working hours. Apart from managing the employees, the kitchen facility, food delivery, and servings preparation, there is also the financial part of the catering business. To ensure the...

Ferrero Group Opening Singapore Innovation Center: Strategy Analysis

Explanation of the Decision-Making The Decision-Making Process The decision to open an innovation center in Singapore was made by the leadership of Ferrero Group, namely by Ferrero Chief Executive Officer Giovanni Ferrero in 2017 (“Ferrero announces opening of Singapore innovation center,” 2017). Another party involved in the decision-making was the...

The Better Beauty Company’s Management Issues

Control costs in Better Beauty primarily relate to the processes that the management is implementing to optimize operations and ensure higher profitability. Budgeting has identified several areas of the firm’s higher spending, such as capital equipment and renting costs. However, the research of the issue itself has been a source...

Barriers to Effective Decision-Making in Organizations

Decision-making is a complicated process, and many barriers can decrease its effectiveness and lead to negative consequences for organizational performance. In addition, those barriers are often connected, meaning that the manager’s inability to overcome one of them can make another more dangerous for the company and the other way around....

Offering Help in the Workplace

Organizational citizenship behavior has been increasingly popular and focuses on a person’s action that is not openly acknowledged by the existing reward approaches despite its promotion of successful operations in an organization. It embraces factors such as courtesy, painstakingness, voice, help-giving, and sportsmanship. Among the five aspects, help-giving, which entails...

Strengthening Diversity and Inclusion

St Francis Mission is a medium hospital It deals with cancer treatment and serves diverse patients It’s necessary to enhance inclusion and diversity to offer quality health care Principles of administrative management define important responsibilities Encourage an understanding of the baseline Promote teamwork and coordination The managers need to identify...

The Under Armour Brand Management

Introduction Kevin Plank, a former University of Maryland football player, founded Under Armour in his basement. Under Armour manufactures athletic gear and accessories, recognized for its performance fabrics: equipment designed to drain moisture away from the body, regulate body temperature and improve comfort regardless of weather or activity level. Under...

Organizational Change Against Discrimination: The Case of Amazon

Introduction Organizational change can become a necessary process for any organization. As the company develops and enters the global market, it is bound to encounter specific events and requirements demanding that the current procedures are altered. In this regard, ascertaining the external factors influencing the corporation, possible barriers, the readiness...

Issue of Toxic Leadership

Toxic managerial behavior harms organizations by making workers worry more about surviving in the office jungle than the actual work tasks at hand. These behaviors include humiliation, devaluation, blaming others for their mistakes, bullying, and aggression (Senge, 2006). This can also manifest itself in the gaslighting form, a type of...

Leadership and Personal Philosophy of Management

Introduction In order to become a leader in the modern world, it is not enough to be well educated and good at organizing people and processes. Finding the right team lead or senior manager for recruiters and HR managers is challenging. Companies need not just a competent person, but someone...

Ethical Issues in Wells Fargo

Introduction Wells Fargo is one of the banking institutions in the U.S that faces significant ethical issues due to its distinctive practices. Over the decades, the company faced various lawsuits and scandals concerning customer relationships and breaches of their trust. A violation of clients’ rights in producers’ and consumers’ settings...

Chocolate Bliss Global Expansion

The first country that the company should choose to expand its business in Italy. This country has a long tradition of cooking pasta and pizza, but it lacks specific associations with chocolate brands. Accordingly, Chocolate Bliss has the opportunity to overcome Ghirardelli and other competitors in their effort to win...

Steve Cahillane and Organizational Change at Kellogg

Steve Cahillane followed obstacle removal and employee empowerment, and visual communication steps. In the video, Cahillane emphasized the importance of visual communication to ensure that everyone was moving in the same direction. He also talked about how he focused on revitalizing the company by energizing the team and getting everyone...

Total Societal Impact: Contextualizing and Applying

Government and non-governmental organizations (NGOs) are doing a lot more than some might give them credit for, yet the humanity is still far away from reaching any of its sustainability objectives. Over the past decades, the global community started to recognize the role the private sector could potentially play in...

Supply Chain and Its Future Challenges

Introduction A supply chain is a complete system that involves producing and delivering goods and services, starting from the initial stages of getting the raw materials from their sources to the final phases of providing the goods and services to the consumers. Factually, the supply chain encompasses all the aspects...

The Coca-Cola Company’s Marketing After Economic Downturn

Coca-Cola is the largest non-alcoholic beverage and one of the two most strong beverage brands. The soda industry has been hit hard by the economic downturn, and exchange rates have affected major soda brands’ earnings in the aftermath of the recession. This is because of the rising popularity of healthy...

Organizational Change: Benefits and Challenges

Introduction Organizational change has led to the improvement of a company’s performance at both local and international levels. Internationalization has not only boosted the overall performance of a accompany but has also provided various opportunities for members of an organization to retaliate. For an organization to increase its brand awareness,...

Motivation in the Workplace: The Organizational Culture

There was a time when my team was assigned to a large multi-department project that was challenging but could serve as a big breakthrough for the company. I felt motivated because management strongly encouraged the workforce, communicating well and emphasizing the importance. We were promised significant resources and support needed....

Business-Level and Corporate-Level Strategies Assignment

Dexcom Corporation is a healthcare company that distributes generic, branded, and specialty pharmaceuticals in the United States. The firm’s main goal is to offer quality health care and enhance the quality of care through the products provided in the market. This paper will identify business-level and corporate-level strategies and evaluate...

Strategy in Context: Institutional Theory in Organization Studies

Managers are responsible for ensuring their organizations’ advancement and overall success in attaining their set goals and objectives. The vision of any company is achieved through a long-term plan of various steps and measures known as a business strategy (Reddy, 2018). Every strategy is developed within a specific context of...

Emergency Operations Plan of Bobsville

Bobsville is a fictional city in Oklahoma, located in America’s core. When the University of Bobsville is in service, the demographic of Bobsville is 9500, and when the institution is not in the meeting, the number is 7500. The settlement of Bobsville is 30 square kilometres in size and is...

Successful Innovation in Toyota’s Market Industry

One of the factors of consumer success and achieving a strong competitive advantage in today’s companies is a commitment to innovation. Innovation should be thought of as any innovation in a company that aims to increase productivity and optimize labor. In other words, many of today’s companies, especially the largest...

H&M Firm’s Business Model and Sustainability

H&M is an international fast-fashion company with Swedish origins and is the second-largest global clothing retailer. The brand operates through direct distribution in chain stores and online with solid recognition and various campaigns (Bini and Bellucci, 2020). Their operation strategy allows them to produce goods at affordable prices and address...

Amazon, Microsoft and Google Firms’ Financial Analysis

Introduction In current economic conditions, the issues of accounting and economic analysis of the financial results of the organization’s activities are of great importance. The main advantage of accounting can and should be considered that only thanks to its data is it possible to determine the indicators of profitability and...

Discussion of Business Insurance Types

In everyday operation of the business, the business owner realizes many different risks facing the business. However, this arouses greater needs of initiating a form of risk management which will be used to hedge against the risk of those uncertain losses. Notably, business insurance is one of the potential way...

Innovation Aspects at 3M Company

Goals The primary goal of the company is to retain its reputation as a highly innovative and forward-oriented manufacturer that focuses on new products that have a visible impact on the market (Regani & George, 2007). Although 3M had successfully claimed a significant market share in China, it also significantly...

Accor S.A.: Social Media Marketing Plan

Executive Summary Accor Group is a reputable worldwide leader in hospitality services. During the recent years, the company was working hard on revamping its social media strategy, starting from proactive use of customer-oriented website to active engagement in digital event management. However, as the company is currently more focused on...

Technological Trend in Amazon Company

Introduction For many years, communities have feigned the existence of numerous items that have been brought to life as sentient creatures. Robots were mythologized in classical antiquity, while Asian and Egyptian builders created automatons. Classical thinkers were among the first to attempt to describe the human mind as a sign...

Marketing, Advertising, and PR: Coca-Cola Example

Although marketing, advertising, and public relations (PR) are all parts of the promotional process for the firms in the modern business environment, they maintain important differences between each other. Marketing is focused on the overall perspective and the big picture of the promotion in general, encapsulating advertising as one of...

LVMH Group’s Marketing Practices

Abstract LVMH Group is one of the largest corporations globally, specializing in the production and distribution of fashion and leather goods, wine and spirits, beauty products, and jewelery. The corporation makes billions in profits annually, making its Chief Executive Officer (CEO) one of the wealthiest men alive. The following paper...

Abusive Leadership Effects on Employee Performance

Introduction The present literature review includes analysis and assessment of pertinent sources within the field of leadership. The goal of this literature review is twofold: The first goal is to examine the nature of abuse in the workplace, as it is necessary for a broader introspection into the specific problem...

How Identity Can Influence One’s Business Performance

Identity is formed during life as an individual faces challenges or learns from new experiences. It influences all aspects of a person’s life. Personal identity can be a defining factor for business goals and objectives and tie it back to a broader society. Larger-than-life figures led many successful enterprises with...

E-Commerce and Digital Technology for Small Businesses

Impact of E-commerce E-commerce is increasingly shaping how small business owners conduct their activities. With proper customer value and cash flow management, E-commerce has helped small businesses incur a significant increase in revenue and better customer awareness. According to Cadden and Leuder (2012), the management should pay close attention to...

The Differences between Leadership and Management

Running a successful, best-performing business implies possessing particular personal aptitudes and characteristics. Company executives might have leadership makings, management orientations to lead a company and its members into a top competitive position at a vast expanse of rival firms. These two performance components are indispensable parts of a business administration....

Apple Inc.’s Strategic Long-Term Planning

The BCG Matrix is a tool applied for long-term strategic planning efforts, and in this discussion board, it will be applied to analyze Apple (Hanlon, 2021). The “dogs” are the iPods, which were expected to change the customer’s perception of headphones but failed to gain significant market share. The “cash...

A Receptionist Job Vacancy at Fairfax Medical Facilities

As an example of a vacancy, I found a job as a Receptionist at Fairfax Medical Facilities, IN. The company works in the field of medicine and is looking for a person who will work directly with patients visiting the organization. Human resources employees clearly describe what the company does...

Super Bowl Inc.’s Disaggregated Revenue Analytics

Purpose The primary objective of this memo is to document the revenue data trends while predicting future sales to identify the specific dates and locations that distinguish them from others. Data The data used in the analysis was collected from the firm’s finance department. It was tested for accuracy and...

Discussion of Coca-Cola: The Marketing Mix

Introduction The examination of a company’s position on the market incorporates the assessment of the key elements of its activity. They include the products or services, locations of operations, strategies intended for increasing the market share, and pricing, and the combination of these components can demonstrate a clear picture of...

The $699 Cold Press Juicer: Failure in Terms of Design

In the current reality, I feel that the importance of creativity is largely understated or, more accurately, misplaced. The use of various creative methods for making a product is important, but many may substitute needless innovation for truly considering what a project might need. While many organizations and individuals understand...

Amazon: The Leadership Strategies

Introduction This report focuses on leadership strategies since, throughout history, it has been vital for the proper operation of nearly every successful company. Though there are several leadership theories, transformational leadership is among the most effective in organizations (Khan, 2016). Transformational leaders assist followers in growing and developing into leaders...

The Playboy Magazine’s Marketing Issues

At the moment described in the case study, Playboy has certain pros and cons within the market. On the one side, the distribution of the adult magazine has grown wider due to publications sold in European and Asian countries. This practice has guaranteed high revenues for the firm and the...

Corporate Social Responsibility: Environmental Impact

Introduction Modern industries are built on the corporations’ success as the large-scale businesses generate jobs, develop infrastructures and push the technologies forward. Companies, their culture, and values integrate into societies, and it is crucial for the executives to establish values that would help people thrive. Corporate social responsibility (CSR) is...

Negative Customer Experience in Cosmetics Store

Customer experience is essential for consumers and owners of businesses. It is assumed that if people come to the place to receive service or buy a product, they will get high-quality treatment from personnel. In this case, it is not necessary whether the business is small or large; as customers,...

Communication Failures and the Cases of Their Solution in Business

One of the main reasons for communication failures is insufficient awareness of the other’s culture and traditions, lacking background knowledge, and intentions to learn it. An accurate translation can improve the brand message and convey the desired meaning. However, some companies, such as Target Corporation, already have an established negative...

Factors for a Make-or-Buy Decision for a Company

Introduction The concepts of cost, technology and the workforce type when totally focused on representing the ideal aspects that favor the incorporation of make or buy decision. This factor forms a basis on which the company can be able to advance or not or where the company can transform to...

Physical Security in DR, BCP Scenarios

Due to the COVID-19 pandemic and consequent regulations to reduce its spread, many countries have had to implement restrictive measures on people’s freedom of mobility. One of such measures includes regulations and recommendations that aim at reducing the number of people who physically attend their workplaces. In other words, governments...

Ethical Considerations in Business

Ethical considerations play an important part in business relations, especially in companies that work in markets capable of affecting the environment. Social and environmental impact of a particular company’s actions are crucial to take into account both in creating policy and directing action. The inability to take the proper steps...

Military Mindset: Leadership, Discipline, Resilience, and Teamwork

Introduction Military training and experience are systematically known for creating highly efficient, cohesive, and resilient organizations which is the national military and its units. In the post-9/11 era of regional conflicts and short-term deployments in global anti-terrorism efforts, veterans often find themselves entering the labor force, with the experience often...

Benefits and Drawbacks of Unionization

Most workers in different industries are members of labor unions, which they use as a tool for ensuring better payments and working conditions. While unionization has several benefits for both employees and employers, it is also associated with various disadvantages. Unionization ensures higher wages and greater equality for the employees....

Contemporary Leadership Challenges

The concept of leadership has attracted the attention of leaders over the recent past. I believed that leaders are born, as Shapiro (2020) argues, but this perception has changed as I continue to learn more about this concept. My personal experiences and knowledge gained from books and interaction with other...

“How Starbucks Became an $80B Business” Video

Short History of the Starbucks Company: Foundation The video “How Starbucks Became an $80B Business” describes the marketing strategies used by Starbucks throughout its history. Nowadays the sales of Starbucks account for 57 percent of the total coffee market, but it was started from only one coffee shop in Seattle....

How Small Businesses Be Supported?

Introduction Chain store creation has debilitated markets, eroded public character, and disadvantaged communities and traditional life. Furthermore, consolidation has minimized competition and could hurt customers in the long run. In contrast to the conservative wisdom, the decline of Small and Medium Enterprises (SMEs) is not inevitable, nor is it simply...

Generation Gap in Multigenerational Workplaces

Generation Gap: Definition It is quite rare that a workplace setting is represented by one generation. Instead, most companies have a mixture of generations collaborating as a team. In the contemporary corporate environment, the presence of four generations (Baby Boomers, Generations X-Y, and iGen) is a common occurrence. Herein the...

Volkswagen’s Diesel Fraud: Ethical Behaviour and Decision Making in the Workplace

The VW scandal The VW scandal is a case that highlights significant inefficiencies in management. As such, the whole management team would be assigned responsibility for the scandal. This would be led by the CEO, Martin Winterport, who was the company’s head in the fraud case and was responsible for...

Main Aspects of New Product Development

At a new workplace, it is important to prove people one’s professionalism. The new product development process requires its managers to be competent in different areas. The managers have to be able to identify customer needs and provide them with high-quality products based on the market demands. In order to...

Warehouse Systems and Transportation

In logistics, time, place, and space utility present the concepts that determine the choice of transportation modes. Time utility refers to the availability of the products when they are demanded by customers (Lecture 9, slide 8). Place utility is understood as moving products from the locations with lower value to...

JP Morgan Chase: Cost Operations

JP Morgan Chase and Company is an investment banking company with its headquarters in New York, United States. The article “In this corner! The contender” about Jamie Dimon, the new chief executive officer of JP Morgan Chase describes operations at JP Morgan Chase. There are multiple ways that companies can...

Social Responsibility in Business

Few topics in business invite as much controversy as social responsibility. Even though businesses are important for the functioning and prosperity of the economy, they also generate a substantial negative impact on society. Corporate social responsibility (CSR) is an idea that businesses are obliged to respect the ethical rules of...

MAC Cosmetics Company’s Models and Social Media

Co-creation appears to be a modern marketing strategy, which implies designing a product or a service cooperating with customers. This approach is considered to be beneficial in a great number of ways. It contributes to avoiding the lack of ideas regarding product improvement and makes the relationships between a company...

The Importance of Employee Training and Development for Organizational Growth

Effective Training Needs Analysis Training needs analysis refers to the identification process of employees’ development and training needs to enable them to carry out their tasks more efficiently to realize personal and organizational goals. Based on the scenario, the components of an effective training needs analysis include information regarding the...

The Coca-Cola Company’s Marketing Strategy Challenge

Coca-Cola faces a challenging marketing challenge: the company’s purpose is to change consumers’ negative associations with sugary fizzy drinks. For example, in early 2020, Coca-Cola announced its new social campaign to combat obesity in the United States to promote a healthy lifestyle (Obialor 2020, p. 153). As part of its...

The Six Questions of External Analysis

The six questions of external analysis present a reliable framework which allows companies to correctly determine their position in the industry and assess available options of gaining a competitive advantage, yet it also has weaknesses. This approach’s primary strength manifests itself in the flexibility it provides since almost any business...

Burberry Firm’s Environmental Scanning and Sustainable Marketing

The recent rise in the pace of climate change has defined the further focus on environmentalism and the integration of sustainable strategies into the present-day business setting. Burberry, as one of the leading companies in the apparel industry, has shown a particularly strong need for the introduction of sustainable marketing...

Queue Management Information Systems: Pros & Cons

Queue management systems have had the most significant impact on business operations, especially in service industries. In banks, restaurants, healthcare facilities, schools, and other service-oriented enterprises, customers have to wait for service (De Vries et al., 2018). Longer queues can have unprecedented negative consequences on several business outcomes, including waiting...

Ineffective Leadership in Business

Introduction Ineffective leadership transpires when the management in a certain firm fails to execute the company’s vision by losing focus on the culture and tone that is set for a particular business. In business, leadership is necessary to organize members and plan for the metrics required for entrepreneurship. The corporate...

Heidi Roizen’s Career, Work Principles and Habits

How have the various stages of Roizen’s career leveraged assets and competences acquired on previous stages Heidi Roizen managed to make use of her past experience and networks at each of the following stages of her professional path. Her first job was at Tandem, a technology company in the Silicon...

Colonel Cars Incorporated Issues

Colonel Cars Inc. plans to introduce an innovative speaker system in their cars’ steering wheels and prepares an advertising campaign centered around it. Although both the speakers and the campaign are kept secret, the competitor, European Motor Works (EMW), manages to launch a similar campaign before Colonel Cars starts its...

Diversification Decision Overview

When considering both the positive and negative aspects of the automotive industry, a diversification decision has been made to expand the business to cover increased motorcycle production and marketing to end consumers. The decision to diversify was made because, in the second wave of the COVID-19 pandemic, consumers have shown...

Discussion of Jesus as a Servant Leader

Servant leadership is a philosophy of leaders within which they are to serve their followers. Within such a framework, the norm of interactions between leaders and followers is inverted: instead of the surrounding people serving the leader, the latter exists to serve them. Therefore, the servant-leader is instead a servant...

Risk Management and the Role of Managed Care

Healthcare organization administrators play a prominent role in identifying, and executing risks about patient healthcare policies and ensuring managed care organization (MCO) standards compliance. A healthcare setting is a critical area that requires proactive and reactive approaches to safeguard or minimize uncertain event damages, including injury to patients, workers, and...

Toyota Motor North America. Executing Global Strategy

It is important to note that although the given analysis and summary will primarily focus on Toyota Motor’s North American division, the latter is heavily influenced by Toyota Japan. In the case of the corporate culture, the company harnesses loyalty and hard work, where the employees are put in a...

Role of Leadership Style in Organizational Change

The urge for a consumer-driven economy has recently been rising as many companies striving to achieve it. Due to globalization and increased competition rates, the market has transformed rapidly, and most organizations have continuously altered their operations to adapt. Subsequently, change management has become an essential aspect of firms today....

Conflict Between Supervisor and Employee: Case Analysis

The main problem in this case study is the misunderstanding between the immediate supervisor Corey and employee Stacy. The staff member claims that his supervisor is extremely unapproachable, arrogant, and unsupportive. He does not provide Stacy with enough details about the tasks that should be completed, which leads to him...

Equity and Debt Financing in Business

Introduction Many companies gain funds both by equity and bond issuing, maintaining a low debt-to-equity ratio. The latter helps them to avoid higher interest rates and benefits them in the future when seeking additional funding (Maverick, 2021). RRE currently relies on equity financing and considers adding some debt to its...

Employee And Labor Relations

Introduction One of the most challenging and disconcerting decisions faced by employers and human resource (HR) managers in establishing a fair and equitable standard for promotion. Many public and private sector organizations are in a dilemma when creating union contract clauses because the HR managers may prefer merit or ability-based...

T-Account: Linda’s Transactions

A T-account is an informal term for a financial records’ set that contemplates the International Accounting Standards (IAS) double-entry bookkeeping rule. A T-account is also referred to as the ledger accounts. It describes the bookkeeping entries’ appearances by displaying them on a large letter T drawn on a page. The...

Analysis of Amazon Recruitment and Staffing

Introduction Like many other companies in the e-commerce business, Amazon relies on the scale of its operations for profits. Recently, the company has announced that it would hire 7,000 workers to support its operations in the U.S. (Isidore, 2013). In order to manage the quality of service as part of...

Decision Making: Make or Buy Decisions

Today, companies have to make multiple decisions to demonstrate high-quality performance, choose appropriate resources, and achieve a competitive advantage. Chief procurement officers (CPOs) have to study what customers want and how to increase service level by choosing effective outsourcing and avoiding organizational failures. According to Schwartingm and Weissbarth, manufacturing units...

Cowbell Brewing Company Case Study

Definition of Success Success is the creation of value – economic and social benefits and results to help individuals align with a set of values subscribed by the organization. Corporate success usually comes from a clear plan or strategy for carrying out a mission. But a process is not successful...

Healthcare Institution Financial and Investment Appraisal

Introduction The present paper discusses three general aspects of Jiranna Healthcare case study. The first part conducts an appraisal of the firm’s financial performance to help Arizona Health Services (AHS) make a purchasing decision. In particular, the first part assesses sales, expenses, profits, efficiency, profitability, liquidity, solvency, and DuPont coefficient...

Laura Ashley Marketing Communications

Introduction Laura Ashley is a British textile design company that manufactures home furnishings and clothing and sells them worldwide. It was founded in 1953 by a fashion designer who gave her name to the company and grew to prominence in the 1970s and 1980s. In the 1990s, it was acquired...

Company’s Market Identification

Identifying market characteristics for an organization is a way to establish a productive business and resolve all operational issues. As an analysis company, the bakery chain will be used. It produces bakery products and supplies them to restaurants and supermarkets. In particular, the company has several branches and produces yeast...

Proposing a New Hotel: Marketing Plan

Introduction This paper aims to propose the attractiveness of a new hotel at Port Rashid, Dubai. The hotel will be 30 stories, including suites, king rooms, and double rooms. It is expected to cooperate with foreign businesses to offer customers the best food and beverage outlets, Asian and Mediterranean cuisines,...

Comfortability and Productivity at Work: Ethical Management

Expectations and Implications Ethical management allows business employees to feel comfortable and be productive at work. It also helps to avoid conflict situations and misunderstandings between the subordinates and superiors. An effective leader sets an example by behaving morally and encouraging other workers to do the same. This paper will...

Cultural Issues American Managers Face in China

Introduction The Chinese market is earning increasing recognition for offering unlimited opportunities to global corporations, spurring massive inflows of foreign direct investment. This trend is attributed to several socio-economic and political developments in China, including increased adoption of the rule of law, sound institutional reforms, and high research and development...

Human Relations: The Manager with a Disgruntled Employee

Situation You have just been hired by Yummy Juicy, a national corporation that sells organic juices at most major retail stores. You have been hired as the West Coast Distribution Manager. After about five weeks on the job, you get the following email: Sir/Ma’am, You are hurting this company. You...

External Business Analysis With Six Questions

The external analysis, also known as environmental analysis, is a process through which companies objectively evaluate changes that might influence their current operations to their industries and the wider world. Companies do this to make sure they can adapt and succeed in a drive in the context of changes. The...

Corporate Social Responsibility Activities in Ladbrokes

Corporate Social Responsibility (CSR) has been anecdotally considered to provide organizational performance advantages in the contemporary market. However, the majority of the studies conducted on the impact of CSR have been rather focused on organizational performance, with little other mediating effects considered. Fewer studies still have been conducted regarding companies...

Comparison of Leadership Models and Styles

Introduction An appropriate leadership model is a significant phenomenon since it provides health care professionals with the necessary skills and techniques to influence their followers. I understand this fact and do my best to choose a suitable leadership style. In my working practice, I try to follow transformational leadership principles....

Elon Musk: Factors Impacting Successful Entrepreneurship

The quest to crystallize qualities pertinent to renowned entrepreneurs resulted in an extensive body of popular and even scientific literature listing a number of requirements that potentially increase the likelihood of business to succeed. Yet, launching a new business is always risky, while different factors and approaches, including lean start-up,...

Business Endeavors Aligning With the School’s Mission

The key mission of Pepperdine University’s Graziadio School of Business and Management is to use the education that is global in orientation, ethical in focus, and entrepreneurial in spirit to advance responsible business practice. This is a rather significant goal that is oriented to taking business education to a new...

Price as a Transmitter of Information

Introduction Supply, demand, and price are among the fundamental economic terms. This essay discusses some of the aspects in which the suppliers and consumers shape the price, the effects narrow and wide price dispersion has on both parties and the role of the cost as a transmitter of information. The...

Cultural Diversity Audit Research Report of PwC

Preamble The objectives of this research report include providing the careful cultural diversity audit of PwC based on the materials from the Website of the company and other sources and identifying the possible improvements required for enhancing the internal cultural diversity of the company. The report consists of the introduction,...

Japan & UK Accounting Standards & Corporate Governance

Corporate governance Basically, corporate governance is concerned with the manner in which power is exercised in safeguarding resources of an organisation with the aim of increasing and maintaining shareholders’ wealth. Corporate governance is important in bridging the gap between economic and social goals as well as communal and individual goals....

Business Plan for Star-up Online Candy Company

Company Description The business will be named Star Up Online Company. It will be a sole proprietorship online company that will specialize on selling popular candy brands such as dum-dums, blue berry, Laffy Taffy ropes, safe t-pops, Spangler candy canes, candy corns, gum balls, and other favorite candy brands. The...

G4S Company’s Strategies and Opportunities

Strategic risks are likely to be the leading class of risks for G4S in the coming years. It is therefore imperative that G4S take advantage of this risk and turn it into an opportunity. To begin with, change in technology is unavoidable. It can be an opportunity for a multinational...

Human Factors in Project Management

The term “human factors” encompasses the various influences on the project that its participants can have. In some cases, they will be positive, such as creativity or motivation, which can drive performance beyond expectations. However, in other situations, they will have an adverse effect, such as when team members engage...

The Internal-External (IE) Matrix

Today, there exist two common tools for portfolio management: the IE matrix and the BCG matrix. The Internal-External (IE) matrix is a valuable tool that is used in strategic management and that belongs to the group of portfolio management tools (David, 2013). It is applied when a business needs to...

Definition of Internal Auditing

Introduction Accounting is an activity of maintaining final records that require an orderly procedure to achieve desired results. Internal auditing is a function performed by a profession where he analyses and evaluates business projects or activities, determining the best in overall to help in achieving the objective of the business...

Media and Cultural Industries: The Conglomerate-Styled Ownership

The advent of democracy across the Western nations has also led to a scenario where few people own most of the available channels of communication. Media conglomerates have taken over the operations of digital media in most countries across Europe and America. The situation is not different in Canada where...

Enron Scandal: Risk Assessment

Enron was the second largest company in US history to be declared bankrupt. Recently, the Congressional committees have analyzed the company in order to establish the cause of its fall. Although the cause has not been determined with precision, some of the vital elements that caused its downfall are clear....

Analysis of Enron Company’s Financial Fraud Case

Corporate culture defines communication between employees and leaders and approaches to problem-solving. A corporate culture based on ethical principles ensures open and honest interaction of all parties helps effectively respond to any changes in the internal and external environment. However, the corporate culture’s lack of ethical principles leaves room for...

Marketing Communications and Role in a Marketing Mix

Key Definitions Marketing communications are one of the critical competitive business tools that encourage consumers to choose a specific company. Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels. Integrated Marketing Communications (IMC) is a concept of...

Improving Organizational Communication at Go Travel

Introduction Organizational communication is the process through which interrelated individuals in a given workplace or a company send and receive messages information to achieve common goals. Communication in an organization can take place through written, face-to-face, or mediated channels. This topic is important to Go Travel because it needs to...

Postal Acceptance Rule or the Mailbox Rule

Brief statement of facts In this question, there are three parties, Perry, Athena and Dion. Athena has a house in Templestowe that she has agreed to sell to Perry for $800,000, an offer which is open until 30th January. However, Dion, who had previously bought property from Athena, offers $600,000...

Omni-Channel Marketing

Introduction To build effective communications with clients, businesses have to look for the most convenient and affordable ways. Omni-channel marketing helps find these routes since it allows sellers to easily satisfy people’s needs for product selection, payment advice, and product use. This mechanism provides for the inseparable application of different...

KitchenAid Artisan KSM150 Stand Mixer Review

Introduction The purpose of this report is to describe and analyze consumer behavior while purchasing KitchenAid Artisan KSM150 Stand Mixer. The consumer is female, 21 years old. With the passion for cooking and the high expectation of gaining popular image on social media, the consumer is heavily involved in all...

Time Management for Nursing Leaders to Consider

Among the variety of principles inhere to the sphere of nursing management, time management plays one of the most important roles. To succeed in time management, it is necessary to consider the following aspects and make sure these aspects are properly identified: Definition of time management is crucial to understand...

The Disney Difference: Making Magic Happen

Magic is something that everyone around the world loves to get no matter how. Hence, Walt Disney Corporation (Disney) aims at doing it for society everywhere. Therefore, this essay will provide information about the Disney Difference and its effects on its corporate, competitive, and functional strategies. It will then highlight...

Strategic Shipping Operations Management: Liquefied Natural Gas

Introduction The commercialized natural gas production on the global level has increased from 2.1% to 2,819.4 Bcm (99.5 Tcf) as of the year 2005. Lately, there has been a considerable increase in gas production, thanks to the advent of cutthroat competition that exists in customary power and gas markets coupled...

Coca Cola International Finance

Introduction Global investment banking is a vital component to the Coca-Cola organization due to the vast reach of the organization. Coca-Cola deals in 68 functional currencies around the world making global investment banking a key element of the organizations success. Net Operating Revenue Percent Change Year Ended 2007 December 31...