The Book “Marketing” by Dhruv Grewal and Michael Levy

Summary The book dwells upon products, their types, branding strategies used to market them, packaging, labeling and issues associated with packaging and labeling. First of all, it is noted that the product is a complex concept which is based on core customer value. Thus, consumers buy a product if they...

Dell Company’s Supply Chain Management Strategy

Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....

Richard Branson’s Leadership Style

Introduction Sir Richard Branson is one of the world’s most fascinating, triumphant, and enduring entrepreneurial business leaders of twenty first century. In the wake of uncertainty, global turmoil, and institutional volatility, his business model remains unshaken and forward marching. Evidence shows that Branson is a leader who knows where to...

Motor Carriers and Freight Transportation Future

What Do Transportation And Logistics (T&L) Leaders Need To Do To Prepare For The Future Of Freight Transportation, Especially Motor Carriers? Transportation is one of the most important aspects of supply chain management. The existence of competitive transportation rates during the 1990s compelled many companies to develop supply chains that...

Lenovo Group Ltd.’s Operations and Information Management

Executive Summary The purpose of this paper is to provide an overview of operations and information management and related concepts. The description of operations and information management is informed by literature review. The influences made by operations management on different spheres are discussed. In addition, the researcher critically analyses the...

Creativity and Innovation Analysis

Introduction Innovation is a key driving force of entrepreneurship. On the other hand, creativity brings about innovation and entrepreneurship. Without creativity, it would be hard for an individual to innovate. Consequently, there would be no entrepreneurship. According to Martins and Terblanche (2003, p. 68), creativity refers to ‘the process by...

Equality and Increased Participation of Women in Work

Abstract The number of women in the workplace continues to increase. A lot of women keep on joining occupations that were previously reserved for men. Notwithstanding the increase in women’s involvement in the workplace, a lot still needs to be done to guarantee equality. The study indicates that women come...

Alan Mulally’s Personality and Leadership at Ford Company

Using the Big five personality dimensions, diagnose Mulally’s personality. How have these dimensions influenced his leadership at Ford? Personality is complex and varies according to different people. The big five personality dimensions are usually broad categories of personal behaviors and traits and though most of the researchers do not agree...

Cathay Pacific Company’s E-Procurement System

This recommends the implementation of e-procurement system (CXeBuy, namely) by Cathay Pacific due to the benefits that should be experienced by the company with the course of time. As the focus is made on the improvement of the purchasing process and capability, there is a necessity to develop an e-business...

Organizational Strategy for Talent Development: Needs Assessment Focus

Abstract The paper at hand provides a brief overview of the process of selecting the organizational strategy for talent development. The proposed organizational strategy puts a priority in the needs assessment element as one of the key determinants of the strategy’s efficiency. The selection of the strategy has a multi-stage...

McDonald’s Company Evaluation and Financial Analysis

McDonald’s Cash Flows The factors that could contribute to McDonald’s cash flows include inventory, accounts payable, sunk costs, low profits, and over-investment. The McDonald’s menu consists of more than 200 food items, and introducing the “Create Your Taste” burgers implies that all the ingredients necessary to produce the burgers must...

The Ford Motor Company: Supply Chain Strategy

Describe how the auto industry might work differently if it were designed by the Dell Model The Ford motor company has existed since 1903 (Dornbach, Slade & Thorpe, 2009, p.4). It has had a series of success stories-revenues of more than 144 billion, operation in over 200 countries of the...

Flybe Airline: Transformational Change and Business Strategies

Introduction In the modern society, the environment of business operation is characterised by stiff competition. As a result, transforming business performance has become an integral part of gaining the competitive edge for many organisations (Hughes 2010). According to Carnall (2007), organisations devise innovative strategies in order to differentiate their business...

Lloyd’s of London Company: Achievements and Claims History

Introduction Lloyd’s of London is one of the oldest insurance markets in the world. Their history spans more than 330 years and an innumerable number of events that affected the market. Currently, the market consists of more than a hundred syndicates which are managed by 57 different agencies. The market...

Labor Productivity and Human Resource Management

Introduction Labor productivity is one of the most important quality indicators of the work of any enterprise, and one of the main criteria affecting this index is the level of human resources management (HRM). Competent work of leadership in relation to this policy allows significantly improving the existing results of...

Human Resources Audit and Its Key Elements

What Is an HR Audit? Managing human resources (HR) is an essential part of any company’s operations. Unless appropriate tools for communicating with staff members are utilized, a firm is unlikely to succeed in its target market due to low motivation rates and, thus, poor performance. To ensure that the...

Don’t Ship Air and Don’t Ship Water Strategies

Supply Chain Strategies: “Don’t Ship Air” and “Don’t Ship Water” The appearance of the principles “don’t ship water” and “don’t ship air” was mainly determined by two aims: optimizing the performance of supply chains and making it more “green.” Thus, the principle “don’t ship water” implies reducing the waste of...

Cultural Diversity and Motivation

Industrial psychology dynamics are a very important part of an organization because, in order for organizations to be successful and operate at optimum levels, employees and managers are required to operate in harmony with the organization’s culture. Individual behavior within an organization is heterogeneous, and hence every individual’s behavior varies...

The Importance of Leadership: Types, Styles, and Their Impact on Organizations

Importance of a leader Some people should make some serious decisions and rule our world and, at the same time, some people accept these decisions, hoping that they will result in some benefits for them. It should be said that not always leaders, who are responsible for some important decisions,...

Turkish Airline’s Strategic Analysis

Executive Summary Turkish Airline is the major carrier that operates in Europe, Africa, Asia, and North American markets. It has experienced impressive performance in the market because of its market strategies. Easy Jet is currently one of the leading low-cost carries based in London but operates internationally. The airline companies...

Starbucks Coffee’s Changes in Management Style

Starbucks management style changes helped the company to remain competitive. It’s also related to Starbucks leadership style formulated by Howard Schultz. Read this essay to learn more about it. Introduction Starbucks Coffee is one of the leading multinational firms in the world. The company has over 18,000 coffee shops in...

Kodak Company Corporate, Business and Functional Strategies

Eastman Kodak is struggling severe competition and the company has to come up with effective solutions to regain its status of the leader in the industry. It is necessary to note that the strategies Kodak is using are connected with the company’s vision and mission. The company’s vision involves improvement...

Amazon’s Sales and Marketing Strategies

Introduction Founded by Jeff Bezos in 1994, Amazon.com has remained the pioneer and the leading online retail firm worldwide. The initial business idea was to create an online bookstore that would create easy access to literature in an attempt to satisfy the ever-increasing demand for ideas and knowledge around the...

Four Seasons: Multicultural Team’s Challenges

Introduction The high competition in the global market has forced most companies to invent different coping mechanisms. Failure to counter completion can push an organisation out of local and international market. Currently, most organisations focus on improving the quality of their products and implementing advanced technology to ensure operational efficiency....

Employee Participation in Business Process Reengineering

Abstract In a highly competitive business scenario, it has become imperative for the organizations to review the business systems and processes continually and implement changes to meet the market expectations. Business Process Reengineering (BPR) is one of the management techniques for bringing radical design and transformation of strategic organizational systems...

Nestlé Animal Testing and Business Ethics

Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...

Westlake Lanes Company: Issues and Analysis

Background of the company Westlake Lanes is located in Oregon, United States. The company is a family business in downtown Raleigh and was founded in the early 1970s. The company is located on 11,000 square feet of an old mill in the downtown acquired on a long term lease. Dane...

Elon Musk’s Entrepreneurial Performance

Introduction “Entrepreneurship is simply a matter of luck, being in the right place at the right time.” This quote relates to entrepreneurial performance-based on sheer luck against other ingredients of success, such as talent, education, training, hard work, and skills, among others. To this end, it is a problematic statement...

Spotify and South Korean International Market

Introduction This paper focuses on Spotify as a music streaming company. The aim of the report is to recommend South Korea as an ideal international market for Spotify. The analysis below is based on macroeconomic factors. In addition, the strengths and weaknesses of the music streaming industry in South Korea...

Corporate Social Responsibility in the Saudi Arabia Kingdom

Introduction The role of corporate social responsibility (CSR) has been increasing continuously in the business concept within the last years. According to Bueble (1), the prominence of CSR in recent years is “shown by the fact that 90% of the fortune 500 companies have explicit CSR initiatives today and an...

Can Effective Business Leadership Be Learned?

Introduction The question of whether effective business leadership can be learned remains a contested debate. Many individuals believe that business leaders are born. While this might be somewhat true, it is imperative to understand that effective business leadership can be learned. Many people fail to lead due to the perception...

Amazon Company Advantages and Disadvantages

Amazon.com is a recent response to the traditional retailing business. The company represents an efficient model of electronic commerce, which offers a wide choice of computer devices, bookstores, video games as well as clothing and furniture. The business is centered in Seattle and dates from 1994. The company was founded...

Harrah’s Entertainment Company Database Strategy

Importance of Integrating Databases Located at Each Casino Harrah’s Entertainment Inc. has integrated its databases in various locations to help it conduct business and customer-relationship-management activities more efficiently. For instance, the integration of the databases has allowed Harrah’s to carry out its Total RewardsTM effectively, by allowing it to track...

Lavender Landscaping Company’s Profile

Introduction Founded in 2014 in Dubai Silicon Oasis, Lavender Landscaping is a fast growing company that specializes in providing affordable, but high-quality services to customers that value natural surroundings and want to embellish their houses or officers with beautiful gardens. The company owns a plant nursery with flowers and other...

Amazon’s Expansion: From U.S. Success to European Market Challenges

Amazon.com was founded in 1995 and by the end of the 1990s managed to take over the customer market in the United States and achieve fantastic success. Initially focused on selling books, Amazon functioned following its primary purpose to transform the experience of purchasing books into an easier and more...

Case Management in the Asian American Cultural Context

Introduction Case Management is a useful process aimed at “facilitating, managing, planning, evaluating, and advocating for appropriate options that can satisfy the health needs of different individuals” (Park, Chesla, Rehm, & Chun, 2011, p. 2374). Case Managers should understand the socio-cultural issues associated with different populations. Such professionals should collaborate...

Acer Group: Corporate Strategy and Challenges

According to the Acer group website, in 2006, Acer had 5,300 employees working for them in over 100 countries worldwide. Open employee communication among employees is encouraged which not only allows the company to understand employee concerns but also helps employees to find common ground and build lasting relationships. The...

Packaging in Marketing, Food Safety, Environment

The issue of sustainability has become a major concern of businesses and consumers over the last decade. The awareness about the sociological, institutional, and economic aspects of the country’s environmental impact is a part of today’s political agenda. A broad range of measures must be taken to ensure that businesses...

Leadership Role in Shaping Organizational Culture

Abstract The culture of an organization can determine the positive or negative development in the organization. Leadership promotes ethics and determines how culture is formed and maintained in an organization. Personal characteristics of leaders also play a significant role in organizational culture. Good leaders ought to have flexibility and adaptability...

Lululemon Athletica Company’s Public Relations

Abstract The reputation of a company determines, to a large extent, its profitability and consumer sentiment. Businesses that are alive to this fact tend to observe better care of how they are perceived. Those that fail to work on their image suffer terribly by registering lower sales and recording little,...

The Dynamic Environment: Business, Government and Society

Summary of the Chapter The Dynamic Environment The chapter The Dynamic Environment of the book Business, Government and Society begins by examining the business of Royal Dutch Shell PLC. The example of this oil company offers a wide picture of the challenges arising from the industrial revolution. The case highlights...

Business Administration Students’ Main Concerns

Introduction In the recent past, the number of students enrolling at institutions of higher learning has dramatically increased in line with the shifting expectations in the job market. However, of concern is the fact that many of these students enroll into disciplines and courses they have scant information about, leading...

Effective Intercultural Business Communication Strategies in China

Executive Summary This report delves into the extensive differences between the U.S. and China and attempts to explain the inherent difficulties most Americans would experience in attempting to setup a new business in China. Through this report, readers will be able to develop a better understanding of the strangeness of...

Xerox Company Business Marketing

Reading summary Xerox was once a well-performing company in the marketplace. The company went through a difficult financial time before the end of the 1990s. It plunged into bankruptcy. To begin with, the Securities and Exchange Commission investigated the accounting practices of the company (Grewal & Levy, 2012). Several cost-cutting...

Workplace Death and Injuries

As the powers of the federal and state governments overlap (Nelson, 2000, p.225), the preemption issue is regarded as one of the most important and debatable ones. Deborah Ballam investigated the history of attitudes to preemption in the United States and The Occupational Safety and Health Act (OSHA) and its...

Transportation Cost in the Supply Chain

Introduction All organizations source various materials from different places. Therefore, they establish a department that does supply chain and logistics management. An effective logistics network management ensures that the controlling systems reduce various costs that are associated with supplies. Thus, products and services are availed whenever they are required in...

Enron Scandal: Financial Fraud and Organizational Behavior

Abstract Statement of Purpose The goal of this research paper is to identify the problems in the organizational behavior (OB) standards accepted at Enron, as well as to locate the connection between the financial fraud that led to the company’s untimely demise and the flaws in the company’s OB standards,...

Enhancing Employee Performance Through Effective Motivation Strategies

Introduction Motivation refers to the internal and external factors that encourage an employee to perform assigned tasks or achieve set goals and objectives (Robbins & Jugde, 2015). Both the conscious and the unconscious factors interact to form motivation. Such factors include need intensity, goal reward value, employee expectations, as well...

PharmaCare: Ethical Issues in the Pharmaceutical Industry

Introduction Life, health, and medicine are intertwined, and the pharmaceutical industry has played a leading role to confirm this assertion. The pharmaceutical industry has supplied drugs that have saved millions of people, cured various chronic ailments such as cancer, and helped in controlling diseases such as HIV/AIDS. However, the industry...

Ferruccio Lamborghini Company Information

Short Biography Ferruccio Elio Arturo Lamborghini was born in April 1916 in a small village Cento in Italy in the family of grape growers. From his early years, he had exposed a great predisposition towards industrialism and machine building. When Ferruccio Lamborghini was a little over thirty years old, his...

Effective Communication and Human Relations in the Workplace

Human Relations – Communication: Essay Introduction Communication used to be the underestimated component of the workplace environment. However, the effectiveness of communication can either improve the standards and atmosphere in the workplace or result in the undesired consequences. The organizational communication includes many aspects and levels. It is important to...

Performance Measuring for Supply Chain

Business organisations regularly measure the performance of their supply chain operations to establish a strategic alliance with upstream suppliers and downstream customers. According to Bhagwat and Sharma (2007), the aim of measuring the performance of the supply chain is to fine tune and optimise internal operations of a firm to...

Somerset Furniture Company Transportation Management

The Somerset Furniture Company experiences significant problems with organizing the transportation of the prepared furniture from China to the United States in order to provide customers with the purchased pieces without any delays (Russell & Taylor, 2013). It is important to note that if the company completes all the required...

Blockbuster Company Supply Chain Strategy

Creating a strong supply chain is the first step toward improving the performance rates of a company. A well-designed supply chain allows improving the firm’s overall performance by enhancing the cooperation between its departments and providing opportunities for timely deliveries and, therefore, an increase in customer satisfaction rates. By deploying...

Samsung and Child Labor: Business Ethics Case

After completing their tasks, three young girls titter as they play together. Nevertheless, when interrogated, the girls confessed their secret of using false documents to work unlawfully at a Chinese factory that makes cell phone parts for Samsung. The girls were aged 14 and 15 years, which is too young...

Logistical System: Private and Public Warehouses Combining

A coherent logistics system presupposes that a strong link should exist between every single element of the company’s production processes (Ismail, 2008). The reasons for combining private and public warehouses into a single system, however, may not be obvious to an outside observer at first. The above-mentioned approach is traditionally...

Groupon Company Analysis: Daily Deal or Lasting Success?

Synopsis The case under analysis introduces a company that has become a symbol of success, hope, achievement, and benefits out of nothing. It is the story of Groupon, one of the most popular discount services around the whole globe, its success, and the reasons why some challenges may still bother...

Dell Business Model: Globalization & Corporate Strategy

Dell Computer Corporation use different strategies to enter and remain competitive in the global market. Continuous improvement, innovation and creativity by the company have made the company’s products competitive. The company research and development department is mandated with the task of advising the company on the nature of products it...

Human Resource Management Concepts Evolution

Any organization that aspires to be efficient and effective in its operations requires a vibrant Human Resource Management (HRM) strategy. Fredrick Taylor, a mechanical engineer, introduced the concept and practice of HRM in the early twentieth century. He referred to it as “scientific management” (Taylor 7). He aimed to increase...

Information Systems: Management and Success Factors

A system is a group of components that work together towards the accomplishment of specific goals. An information system, therefore, incorporates all data processed into information relevant to an organization that assists in achieving the set targets. Computerized information systems are in use in the modern world. Since technology is...

Humility’s Impact in Leadership

Introduction Leadership in contemporary society entails several things that involve individual traits. Every leader has a desire to show that they have the essential elements and competencies to be effective in attracting people to follow them (Kraemer 30). Effective leadership is all about being charismatic. According to the Harvard Business...

Reliability and Character-Based Trust in Customer Service

To develop proper relationships with customers, companies have to create trust. Clearly, employees have to meet customers’ needs and provide all the necessary assistance and support. Services provided have to be timely or else the customer will address another company. Researchers note that reliability and character-based trust are essential for...

International Legal and Ethical Issues in Business

Abstract Political, economic, environmental, cultural, and social factors are some of the factors that can affect business operations and in effect influence decision-making processes in an organization. This paper examines some of these factors, and the effects they have had in the operations of two international companies dealing in petroleum...

Management: Power, Authority, and Influence

The source of power and authority within an organization depends on certain structural conditions. A form of “dependency” always exists in every company or organization. After taking the recommended test, I have observed that I am constantly “gaining power and information” at my workplace. I have always worked hard in...

Job Satisfaction and Employee Turnover

Introduction The management topic that has been chosen for this study is the importance of job satisfaction and its influence on the staff turnover. Employee turnover has been a subject of interest for many scholars, managerial practitioners, and organizational managers over the past decade. Employee turnover happens when employees willingly...

The Role of HRM in Career Management

Introduction Traditional perceptions of careers are slowly being replaced by new views. Career management was once considered as a role for employers. Job security was a reality, and careers were associated with jobs. However, these factors are no longer true today; off-shoring, mergers & acquisitions and downsizing are new buzz...

How TNCs Align Their Business Interests Globally

TNCs operate in more than one country and manage production in the foreign nations, or host countries, whereas their management headquarters are situated in one country, referred to as the home country. A TNC, however, fails to identify with one home through employing senior executives from varying nations and decides...

Issues in Human Resource Management

Introduction The importance of human resources has significantly increased in various organizations, all the more so in the contemporary business world that is characterized by a high level of competition. In every organisation, human resource plays a pivotal role in determining the success of an organisation. For instance, it influences...

Boosting Performance: The Role of Payment Incentives in Organizations

Introduction Pay incentive is a motivational feature that could be awarded in both monetary and non-monetary form and is used for the purposes of encouraging staff and employees to achieve the targets set in the workplace. As the business environment becomes more and more competitive, higher goals are being set...

Domino’s Pizza Company’s Success

Domino’s pizza has dominated both the United States’ market and the international market in manufacturing pizzas since starting its operations in 1960. It has a vision that targets to absorb brilliant people to assist in achieving the mission of producing and delivering the best pizzas. The company has chains of...

Overcoming Resistance to Change in the Workplace

In the essay, you will find a discussion of the challenges and strategies for overcoming resistance to change in the workplace. Drawing from personal experiences and research, the paper explores the various reasons behind resistance to change and offers practical advice on how to cope with change and adapt to...

Economics: Unemployment, Its Causes and Types

This essay sample explores solutions, types, and causes of unemployment. Read it to get ideas for your essay about unemployment. Unemployment Essay Introduction Unemployment has become a major problem in almost every society. The challenges posed by unemployment are both social and economical in nature. Under normal circumstances, unemployment leads...

The Balanced Scorecard: Measures That Drive Performance

One of the main problems of managers in the business world is how to evaluate the company’s achievements fast and effectively. The main factor that influences the job performance is the employees’ behavior. There is the traditional approach which does not give qualitative results. The business research conducted by Kaplan...

Certified Nurse Assistant Preparatory School: Business Plan

School Objectives and Rationale The opening of CNA Preparatory School is supported by the necessity to effectively prepare applicants for state examination that has to be passed in order to obtain the license of the Certified Nurse Assistant. The major objectives of the school include: to give students the idea...

Feasibility of Launching Peanut Butter in Japan: Market, Cultural, and Strategic Analysis

Background Japan has a stable economic system, which presents opportunities for new product launches. Although peanut butter is not a traditional Japanese food, it has gained popularity among the Japanese. The country’s political, social, legal, and cultural factors are central to determining the success of launching peanut butter. This paper...

Business Plan for a University Cafeteria: Vision, Market, Strategy, and Implementation

Vision, Mission, and the Team The vision is to become the customer’s ultimate choice for all cafeteria needs through the profound promise to offer service with enthusiasm. The business always aims to address individual needs while demonstrating an equal degree of integrity in all interactions. The mission is to provide...

Carvana’s Marketing Strategy, Target Market, and Pricing in the Used Car Industry

Carvana’s Market Positioning Through Innovation Carvana is a well-known online used car dealer in the USA that applies non-standard development solutions. The company is famous for its multi-story car vending machines, which allowed it to stand out from its competitors (Pollak 6). The company’s marketing goals are to minimize the...

Enhancing Customer and Company Value Through Tea Product Expansion

The Company’s Problem NationaliTeas is a large international corporation that provides tea to customers across the globe. To attain their B Corp Certification, they seek to increase the value of their quality to customers. This proposal aims to provide two customer-focused ideas to increase the product value to businesses and...

Effective Team Communication and Conflict Management for Organizational Success

Introduction A team within an organization is a group of managers, divisions, and employees who have achieved a high degree of cohesion and productivity, benefiting the enterprise. The primary reasons for the growth in the number of teams are that they enable a noticeable increase in productivity and quality of...

Amazon Total Rewards Package: Aligning Employee Benefits with Strategic Goals

Introduction This paper outlines Amazon’s TRP (Total Rewards Package), considering the organization’s mission, vision, values, and strategic priorities. A TRP incorporates a combination of benefits, rewards, and compensations that employees are entitled to at the workplace. A TRP includes wages, financial bonuses, recognition, career development opportunities, and workplace flexibility. The paper...

Australia’s Supermarket Industry: Woolworths, Coles, and the Price War Challenge

Introduction The supermarket industry in Australia has developed and has significantly impacted the country’s economy. Although several supermarket chains are on the market, Woolworths and Coles dominate. Recent changes in the global economy and global political processes have affected the industry, causing food prices to increase. Supermarkets use different strategies to...

HP’s Mission and Vision of Driving Change Through Innovation and Sustainability

Mission Unlike many organizations, Hewlett-Packard’s mission changes from year to year. The company’s mission has remained unchanged from 2020 to 2023. HP’s mission is “We earn customer respect and loyalty by consistently providing the highest quality and value. We achieve sufficient profit to finance growth, create value for our shareholders,...

Leadership Lessons from Mount Everest Movies: MT Everest and Into Thin Air

Introduction Leadership studies have often focused on developing theory and offering propositions for practice. However, it is possible to explore a leadership situation and determine theories and models that are put into practice. It is essential to highlight that practicing leadership is not always premeditated, which means that theories only...

The Role of Current Ratio in Financial Statement Analysis

Introduction Financial statement analysis reviews and analyzes a company’s financial statements to make better economic decisions. These statements include the balance sheet, income statement, statement of cash flows, and statement of changes in equity. Financial statement analysis is a method used by stakeholders, including investors, creditors, and management, to evaluate...

Work Breakdown Structure for Statement of Work and Schedule Control in Project Management

Introduction Project management is a crucial discipline that ensures the successful completion of projects within specified constraints, such as scope, schedule, and budget. To achieve this, project managers must effectively control the Statement of Work (SOW) and project schedule. In this essay, we will explore a specific method or process...

Walmart Transportation and Warehousing Network Analysis and Recommendations

Walmart Case Presentation Walmart’s transportation network is quite effective at the moment. It is one of the factors determining the network’s success. Walmart’s supply chain is efficient and capable of responding quickly to emerging problems as they arise. However, there is always an opportunity to improvise and optimize the logistics...

Implementing Total Rewards Programs to Attract and Retain Top Talent

Proposal Purpose Today, organizations compete for the most competent employees, resulting in job competition since qualified and innovative employees significantly impact their jobs. Organizations must retain the most productive employees and get the competent and right employees. Attracting and retaining employees who help the firm achieve its intended goal is...

Procter & Gamble’s Vizir Launch Strategy in the German Market as a Eurobrand

Introduction Procter & Gamble is a widely famous company whose values have been created over the years. One of the most debated parts of the company’s activity is the launch of the Vizir. As a result, the company faced three critical issues while presenting the product in the German market....

Improving In-Store Shopping: Safety, Technology, and Product Selection

Introduction Shopping in-store has been a popular activity for many years, but as technology and online options continue to improve, the convenience of shopping online has become much more attractive. Thus, it is essential to ask ourselves what the key areas of improvement are in terms of shopping in stores....

Organizational Structure, Culture, Leadership, and Motivation: Foundations for Success

Introduction An organization can be established on an individual basis or have a founder team up with others who share their interests. Moreover, organizations can be set up as partnerships when like-minded individuals cooperate and work out the details of how they will do business. Due to the coordinating nature...

Airline Capital Financing: Debt, Equity, Leasing, and Government Subsidies in the Jet Age

Introduction The airline industry is an expensive business, and airlines need to be able to access capital financing to operate. Airline capital financing is raising funds for an airline’s operations. Various funding sources are available to airlines, including debt financing, equity financing, leasing, and government subsidies. Airline capital financing is...

Collaboration Success and Failure: Leadership, Facebook Tools, and Teamwork Analysis

Organizational Collaboration Characteristics Indicating a Collaborative Culture Collaboration is a partnership that helps people create and achieve results together. Collaboration has many benefits, including improved understanding of the problem, more resources, and greater motivation to achieve goals (Belitski & Mariani, 2022). To make collaboration successful, several necessary steps must be...

Boston Consulting Group (BCG) Matrix: Application and Limitations in Business Strategy

BCG Matrix and Its Structure The Boston Consulting Group (BCG) Matrix is a business analysis model developed in 1970 by the Boston Consulting Group. Although created in the previous century, it is still an effective analysis tool for building portfolios and company divisions. It considers two variables—market growth and the...

Diagnosing Workplace Underperformance Using Taylor’s Scientific Management Theory

Introduction In the case scenario, the general manager sought a consultant’s guidance regarding underperformance and the poor relationship between the top manager and the junior managers. Sam has commissioned the consultant to diagnose the cause of the problem at the firm and provide recommendations that he can use to resolve...

Social Media Hiring Strategy for Coffee Shop Franchise

Introduction In today’s technologically advanced world, where people of all ages are expected to be Internet-savvy, social media plays an increasingly important role. The given marketing plan provides guidelines for a newly established coffee shop franchise within a large and highly competitive market. The company aims to employ competent and motivated...

Tesla’s Social Media Strategy for Brand Building and Engagement

Introduction Tesla, an American manufacturer of electric cars and sustainable energy, has developed into a global leader due to its cutting-edge technology and advertising tactics. The company was established in 2003 to accelerate the worldwide transition to renewable energy (Tesla, n.d.). Electric vehicles, solar panels, and energy storage alternatives are...

Limited Liability Company: Advantages, Disadvantages, and Legal Aspects

Introduction Starting a firm might be difficult, but it can be simple with the proper legal formalization. The liability protection of a corporation with the adaptability of a partnership or sole proprietorship is combined in a limited liability corporation (LLC), a form of company organization. This means that the owners...

Marketing Mix Strategies of Procter & Gamble and L’Oréal: A Comparative Analysis in the UK Shampoo Market

Executive Summary This research examines some practical approaches companies employ to sustain their business advantage in the competitive market. The methods employed for this search are literature search and critical analysis of primary and secondary sources to determine what other researchers have uncovered as the business strategies for Procter &...

Democratic Leadership in Marketing: Fostering Collaboration in a Tech Company

Purpose Statement I intend to examine how the democratic leadership style functions in the marketing team in my working environment. The marketing team consists of ten people who are responsible for different operations of the sector. These people are integral to the development of the mid-sized tech company. Our tasks...

Comparing Fixed-Price, Cost-Reimbursement, and Time-and-Material Contract Types in Procurement

Introduction to Procurement Contract Types In project procurement and contract management, selecting contract types is critical for aligning the interests of the buyer and the seller. The three primary contract types are Fixed-Price, Cost-Reimbursement, and Time-and-Material contracts, each with unique characteristics and applications. Characteristics of Fixed-Price Contracts Fixed-price contracts, as...

Legitimate Power and Ethical Leadership in Decision-Making

Power There are five bases of power, each of which has unique characteristics and requires special attention. The importance of researching these aspects is that power lies in the ability to influence and affect other people (Northouse. 2020). As the main focus for the examination, such a type of power...

Strategic Analysis of Perdue Farms’ Shift to Antibiotic-Free Chicken: A Competitive Market Approach

Introduction The paper evaluates Perdue Farms’ family-owned food and agriculture company’s shift to antibiotic-free chicken processing. The findings of this probe will help the company management understand competitors in the poultry industry and find ways to navigate the market. Accordingly, the main aspects of the research will entail getting relevant...

AIG Insurance Industry Analysis: Market Position, Strengths, and Growth Prospects

Executive Summary The report investigates AIG’s position in the insurance industry based on its market, financial, strategic, and societal aspects. The discussion uses various forms of analysis, including PESTEL, Porter’s Five Forces Model, VRIO, and SWOT. The analysis sought to find the company’s position based on its value, strengths, weaknesses,...

Walmart’s Market Expansion Strategy: New Targets and Marketing Insights

Introduction Expanding Walmart’s operations into new markets is necessary to increase the company’s revenue stream and influence. This process, however, is quite complex as it involves complex research that is imperative in order to correctly calculate all possible areas for expanding activities. Strategies must take into account the changing needs...

Enhancing Customer and Business Value Through Tea Subscription and Events at NationaliTeas

Introduction For large international corporations, it is crucial to regularly evaluate, monitor, and increase their value to customers. For NationaliTeas, two customer-focused initiatives can be suggested based on the client’s feedback and the company’s objective to receive B Corp Certification. One suggestion is implementing a tea subscription service to deliver...

The Roles of Managers and Leaders: Authority, Power, and Leadership Theories

Introduction In corporate culture, managers and leaders have different functions. Managers are responsible for delivering the company’s products and services and making decisions based on the proposed plan. They have authority and responsibility for their projects and teams. Leaders, on the other hand, are responsible for creating the plan and...

The Importance and Duties of Team Leadership for Business Success

Introduction Team leadership is managing and successfully guiding a team of employees in an organization. Therefore, team leadership is considered a critical element in an organization since it is the one that is responsible for the activities of the organization. The team leaders are the ones that are responsible for...

PNJ Financial Forecast and Valuation Analysis in Vietnam’s Jewelry Market

Executive Summary This paper provides a comprehensive analysis of PNJ, a company operating in the field of jewelry and decoration in Vietnam. The first part presents a forecast of financial indicators for the next five years using moving averages and exponential smoothing. The second part calculates WACC and the variables...

Maximizing Airline Revenues: The Role of Flight and Non-Flight Ancillary Services

Introduction The rising cost of fuel, global recessions, lack of product differentiation among the airlines, and alteration of the aviation industry have made profitability aloof in the airline industry. To cover this gap, some airlines have looked for ways to generate income outside the traditional sales of airline tickets. The...

Risk Assessment for the Automobile Industry: Lessons from 2011 Japan Tsunami

Introduction Hurricanes, tsunamis, earthquakes, and wars are emergencies that are beyond people’s control. However, they significantly affect all spheres of human life, causing damage and other negative consequences. The 2011 earthquake and tsunami in Japan was a prominent disaster that shocked the entire world. In particular, the automobile industry experienced...

Challenges in Transportation and Logistics

Introduction The transportation and logistics sector plays a vital role in global trade and economic development. These areas are needed to improve the quality and outcomes of global trade, and the lack of these resources leads to failure. The modern transportation and logistics sectors have undergone various technological transformations. As...

Risk Assessment of TransGlobal: Global Congestion and Fuel Price Impact

Risk Identification TransGlobal is a Filipino cargo carrier based at Clark International Airport. The airline offers scheduled and ad-hoc flights to the Middle East and destinations in North Asia. Risk impact assessment of the cargo airline indicates global congestion and rising and unstable fuel prices. An increase in jet fuel...

Subaru Motors Marketing Strategies and Customer Value Proposition

Introduction The selected company for the marketing manager internship position is Subaru Motors. Subaru is a vehicle manufacturing and distribution company committed to building high-quality, sustainable vehicles that positively impact the world. Subaru commits to making the world better by showing respect and love to everyone it interacts with (Subaru...

Effective Quality Control Techniques in Manufacturing: A Case Study on Stradivarius

Introduction Enterprise quality control techniques are tools that recognize, identify, and fix problems using graphical data representations. They are often used in manufacturing to process numerical data that has been mathematically and statistically processed. The four quality tools can be employed in phases, beginning with fault identification and progressing through...

Marriott’s Financial Recovery: Liquidity and Market Value

Introduction Marriott is one of the world’s most successful and established hotel chains, maintaining a reputation for excellence over the years. However, the problems associated with COVID-19, which have affected the entire global economy, have also affected Marriott’s revenue (Pandemic’s impact, 2023). In addition, with the development of alternatives to...

Analyzing Diageo’s Position in Africa Using Porter’s Five Forces

Porter’s Five Forces Framework Porter’s Five Forces Framework is a ubiquitous instrument that could be used to analyze a company’s external situation in a particular market. It can highlight its strong and weak positions vis-à-vis other key stakeholders and potential competition to determine how dependable and vulnerable its stance might...

Legal Challenges for ELECTRIFI’s Expansion into Tipsia

Introduction Expanding internationally requires a firm to consider many elements associated with an international market. Most importantly, the legal environment of the target market can dictate whether an expansion effort will succeed or fail. For instance, employment laws and how they are enforced affect a company’s labor practices, including minimum...

Critiquing Project Risk Failures in the Scottish Parliament Building

Introduction This critiquing project risk process paper focuses on considering the vital strategic considerations regarding the Scottish Parliament Building. This building is of critical importance as it symbolizes democratic power in the country and serves as a meeting place for the government. It is very different from the generally accepted...

SvelteStyle: Luxury Apparel for Asian Women in the UK & Europe

Introduction The paper focuses on building a luxury brand called SvelteStyle. It is a high-end women’s apparel line that serves the Asian population in the UK and Europe. The firm specializes in developing elegant and fashionable designs for Asian women because it is difficult for them to find trendy, well-fitting...

Effective Change Management Strategies at Booking.com

Introduction Leaders are required to ensure that changes are implemented successfully in an organization. Cummings & Worley (2018) indicate that five activities can enhance the change management process. They include motivating change, creating a vision, developing political support, managing the situation, and sustaining momentum. This paper will analyze how leaders...

Efficiency and Challenges in Multi-Team Systems: A Research Proposal

Research Proposal Research Gap The multi-team system has been studied for its efficiency in different fields and spheres. Efficiency is defined by the time spent accomplishing the task as well as its quality (Kennedy et al. 2018). However, there are still challenges in studying the impact of individual parameters in...

Defining Leadership: Skills, Context, and Ninja Attributes for Success

Introduction Leadership is a multifaceted phenomenon that may be examined through various lenses. Power and influence are addressed in political science, business management describes leadership as effectiveness in outcomes or stresses supervisor-subordinate interactions, and history examines the impact of notable individuals during crucial times or while leading large social movements...

Analyzing Financial Statements and Performance Metrics for Strategic Company Development

Introduction Drawing certain conclusions about the direction in which the company should move can be made after a thorough analysis of all components of the managerial and executive side and production. In addition, the company’s financial statements are an essential factor that should also be considered when creating a development...

Balenciaga and Apple: Lessons in Ethical Controversies

Introduction Operating in the global business setting implies having to encounter multiple controversies. With an increased focus on social justice, quite a number of companies have faced significant public and economic repercussions for failing to meet the set ethical standards. Though accepting an ethical stance might seem pointless in the...

Strategic Analysis for a New Travel Agency in a Growing Industry

Introduction Several changes have emerged due to certain improvements in society throughout time. One of these changes is the increase in purchasing power of modern citizens, which has enabled them to access numerous services and products, especially tourism, quickly. Nothing makes a tourist happier than briefly enjoying festive, playful, and...

Executive Remuneration and Creative Accounting

Procedures known as creative accounting adheres to legal requirements and regulations while taking advantage of gaps in accepted international and local methods. The majority of the business operations and procedures are immediately impacted, which has a significant influence on most of its incentive systems and other processes. There is a...

The Great Rebate Runaround Case: Analysis

Introduction As a background for analysis, the Great Rebate Runaround case is applied. Issues related to this case touch on the nuances of using rebates as an example of customized pricing, their relation to decreasing wholesale prices, and why Best Buy is considering dropping them. Despite different positive nuances that...

Understanding of Entrepreneurship

This paper is aimed at reflecting on my personal understanding of entrepreneurship before the start of the semester and thoughts on this topic after learning the key theories. Micro and macro views on the theory of entrepreneurship will be considered. Additionally, the paper touches upon the issues of the concept...

Bulgarian Madjarov Firm’s Entry Strategy in Morocco

Introduction The wave of globalization is allowing companies to develop and market a wide range of consumer goods to foreign customers using different strategies, such as direct exports and partnerships. Before pursuing such a business approach, investors need to conduct detailed analyses of some of these identified destinations for their...

Enhancing Marketing Strategies: A Comprehensive Approach

Problem Definition The present-day market is characterized by rather strong competition and a rather hostile environment for organizations that cannot adjust their marketing strategies to their updated or newly developed brands. Therefore, it is vital for this company to examine the effects that promotional tools associated with the use of...

Caterpillar Inc.’s Vision and Strategic Management

Introduction A firm’s direction is solidified through its core values, proposed mission, and vision that its employees and leaders follow. It is vital for companies to choose a starting point for their operations that will justify the reason for their existence (Bright et al., 2019). The principles for generating such...

Rob Miranda: The CEO Who Couldn’t Keep His Foot Out of His Mouth

Introduction Rob Miranda has been a fountain of ideas since he took the role of chief executive officer (CEO) of Growing Places. For example, he created areas for women to breastfeed their babies during work breaks and put Video cameras in schools for parents to “visit” their children from their...

Tesla Case Study: Strategic Management

Introduction As the industry leader in electric vehicles, Tesla has established a strong reputation and brand as a company at the forefront of environmentally responsible transportation. Tesla is recognized for its innovative engineering, which includes its electric drivetrain, which is regarded as one of the most advanced in the industry...

Cultural Impact on Negotiations and Conflict Resolution

Introduction The cultural background of negotiators plays an essential part in the course of discussion and can be a determinative factor of the negotiation outcome. Hence, culture may become a ground for conflicts, which must be managed using a particular strategy. There is a range of conflict resolution theories, but...

Followership as Critical Part of Leadership

Introduction Followership can often be viewed in a negative context. However, followers are a necessary element that creates a leader because they realize leadership’s main feature is managing people. Moreover, the organization’s productivity largely depends on the team’s work and its members’ ability to perceive and implement management tasks. Therefore,...

Aspects of Designing Merit Pay Systems

Introduction Merit pay is an approach to compensating employees that links performance, achievement, or merit with salary rates. The major cutting factor under a merit pay system is job performance evaluated using objective criteria such as production targets. Therefore, employees who perform well are compensated more, while those who underperform...

Pay Structures: Employee Compensation Levels

Introduction Pay structures define how an organization determines employee compensation levels. A pay structure is intended to create a transparent framework for fairly and equally compensating employees. The design of a compensation system is vital because it encourages employees to give their best work and provides a clear pathway for...

Ethical Issues Affecting Factory Farming

Introduction Factory farming is the large-scale production of animals and their produce through industrialization and profit orientation. The goal of the operations is to increase the output through proven agricultural and scientific methods. The rearing of a large number of animals for production purposes is also called concentrated animal feeding...

A High Level of Corporate Social Responsibility in IKEA

Introduction My personal experience with a company with a high level of corporate social responsibility (CSR) is IKEA. A CSR company does not put its own profit first, it is much more important for such a business to demonstrate positive practices aimed at improving the well-being of the community (Winston,...

The Morrison Company’s Production Process Issues

Major Facts The Morrison Company is the firm that was founded outside Denver in 2003 by Jason Robbins, the organization’s president and CEO. The Morrison Company is known for creating radio frequency identification (RFID) tags. These are smart labels for the retail and pharmaceutical industries. It is known that the...

The Stella Artois Firm’s Digital Development Strategy

In 1366, the monastery servants from the city of Leuven built the Den Hoorn brewery for their own use. After almost four centuries later, the history of the world-famous Belgian beer Stella Artois began. In 1708, Sebastian Artois became head brewer at Den Hoorn. After nine years, Sebastian named the...

The Impact of Spreadsheets on Companies and Businesses

Introduction The modern world is full of different types of businesses that apply multiple techniques to lead their jobs smoothly and effectively. All of those techniques impact businesses positively or negatively. A spreadsheet is one of the most common and known tools for managing a company’s activity. It is an...

Transformational Leadership in Nonprofit Organizations

Transformational leadership can be a good way for an organization to grow and improve with the right leader. The concept first appeared at the suggestion of leadership expert James MacGregor Burns (Randolph, 2021). Transformational leadership, according to him, is the shift of leaders and followers to a higher degree of...

Paul Polman’s Leadership at the Unilever Firm

Introduction Changing a company is a complex endeavor requiring a strong and confident leader. The case of the British company Unilever presents Paul Polman – a CEO who set out to radically transform the company’s vision. At the time of his appearance, Unilever was suffering from the loss of demand...