Supply and Demand Impacts on the Transportation Industry

Introduction The transportation industry is made up of suppliers of transport-related services and consumers of such services. Drawing from a study by Rodrigue and Notteboom (2015), a transport industry that functions efficiently facilitates the meeting of transport demand to ensure that the mobility requirements of individuals are sufficiently met. Every...

Volkswagen Group’s Human Resource Management

Introduction The corporate strategy of the Volkswagen group is to become the top automobile producer and to lead in sustainability within the next six years (Martin, 2010). So as to meet the mentioned corporate strategy, the Volkswagen group will require an effective, resilient, and creative workforce that is properly managed...

Supply Chain Strategy Analysis: Yoshinoya and Café de Coral’s Approaches

Fast food companies and chains should embrace the most appropriate business models depending on the products marketed to the consumers (Min 16). Yashinoya is one of the leading fast food chain stores in Japan. The multinational corporation was founded in the year 1899. It markets beef bowl to its customers...

Sony Corporation and Consumer Behaviour in the UK

Introduction The main objective of this report is to analyze the consumer behaviour in the consumer electronics market and this paper concentrates on the Sony Corporation. The first part of this paper focuses on the background of the company, product line, and suggested actions to influence UK consumers’ attitude, and...

Starbucks Corporation’s Commodity Market Risk

Introduction Starbucks is a high-end roaster, marketer, and retailer of speciality coffee globally (Starbucks Corporation, 2015). The company now operates in 65 countries since its inception in 1985 (Starbucks Corporation, 2015). Besides, it also trades at the NASDAQ Global Select Market. Starbucks purchases and roasts high-quality coffee from various parts...

The Micromanager by Bronwyn Fryer

While exploring and trying to explain the role of leadership and performance management, Jamail (2012) offers a fascinating and insightful look as to what should be regarded as micromanagement and which one should not. From his point of view, micromanagement is a contextual issue—it should be defined or looked upon...

Four Seasons: Multicultural Team’s Challenges

Introduction The high competition in the global market has forced most companies to invent different coping mechanisms. Failure to counter completion can push an organisation out of local and international market. Currently, most organisations focus on improving the quality of their products and implementing advanced technology to ensure operational efficiency....

Marketing in the 21st Century

Abstract The modern marketing environment has experienced a lot of changes due new lifestyle patterns, an increase in consumer awareness and the growth of new technologies. As a result, these changes have compelled business firms to use multiple marketing channels to engage their consumers to make them have positive perceptions...

Starbucks Company’s Brand in Bangladesh Market

Abstract The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario for which the effectiveness of brand effectiveness was tested. Primary data was collected through the survey questionnaire while secondary data was collected through...

The Wilson Company’s Marketing Mix

The market mix is described as the combination of the four main elements of marketing, which are the product, price, promotion, and place to meet a certain market need. The market mix model is usually used as a tool by many companies to define their marketing strategy to attempt and...

Ferruccio Lamborghini Company Information

Short Biography Ferruccio Elio Arturo Lamborghini was born in April 1916 in a small village Cento in Italy in the family of grape growers. From his early years, he had exposed a great predisposition towards industrialism and machine building. When Ferruccio Lamborghini was a little over thirty years old, his...

Walmart Company’s Corporate Social Responsibility Promotion

This essay sample explores Walmart social responsibility and ethics, their initiatives, and related issues. Check it out if you’re curious about Walmart CSR. Executive Summary The Wal-Mart Stores, Inc. Company has been known as the provider of comparatively cheap goods and services of a rather impressive quality for years. The...

The Organization of International Business

If you’re looking for information on the organization of international business, look no further. In this sample paper, you will find all about international business organisation management explained. Introduction International business encompasses commercial transactions that take place between two or more countries which involve multinational corporations. International business requires the...

Impact of Low Pay on Employees, Business, and Community

Introduction When employee pay is low, it is a specific business practice that can have a damaging impact on employees, the local community, and the business or organization itself. Low pay can lead to employee dissatisfaction, leading to a decline in employee morale, productivity, and loyalty. This aspect can cause...

OMO’s “Dirt is Good” Campaign: Connecting Sustainability with Child Development

Introduction OMO is a globally renowned laundry detergent brand that often uses unorthodox and innovative advertising strategies. The brand has been present in the laundry care industry for over 64 years and was voted the most trusted brand by Australian consumers in 2023 (Reader’s Digest Australia, 2023). One of the...

Marriott’s Global Presence, AI Integration, and Competitive Edge in Singapore

Understanding Marriott’s Position Marriott is one of the largest hotel companies with a global presence in the world market. The main field of activity of the organization is the hotel business, in which the company covers all price categories, as it has hotels from a low-price category to a luxury...

Bharti Airtel Limited: Strategic Outsourcing

Bharti Airtel Limited is an Indian multinational telecommunications corporation that was founded in 1995 by Sunil Mittal. At the time of the company’s establishment, Mittal’s starting capital was $900 (Palepu & Bijlani, 2012). The company mainly provides services in the field of mobile communications, broadband and telephone services, and long...

The Chope Company’s Strategic Management

Introduction The success of any business depends on its pricing strategies, competitive environment, and its scaling approach. Among the renowned companies in Singapore that consider all three factors is Chope. Headquartered in Singapore, Chope has thirteen investors including Square Peg Capital and Ant Group (Singapore restaurants, n.d.). Arrif Ziaudeen launched...

Building Team Cohesiveness in the Workplace

Summary A team dedicated to working together through mutual understanding is a cohesive team. Individuals on a cohesive team usually do not feel that they are working for themselves but for the team as a whole, which is the result of working together. Cohesion can be developed through skills and...

Application of Schumpeter’s Innovative Entrepreneurship Theory

Aims of Project The ultimate aim of the project lies in assessing the application of Joseph Schumpeter’s innovative entrepreneurship theory in the activities of Ooredoo, the leading telecom company in Qatar. As such, the project will explore the Schumpeterian theory in order to increase the understanding of business innovation and...

Hypothesis Testing for Regional Real Estate Company

Introduction In analyzing the real data for the Regional Real Estate Company, there is a need to conduct a descriptive statistic for the available dataset. The analysis, therefore, assists in making decisions on whether the new advertisement designed adds value to the company or not. The company has proposed to...

Techtonic Group: Recruiting Strategies

Techtonic Group is a fast-developing IT organization attracting young specialists to ensure the introduction of new and unique features. According to Dessler (n.d.), the company has already introduced a program of training people without experience and providing paid internships when they show positive results. However, additional strategies might be introduced...

Quantitative and Qualitative Studies as a Part of Economic Research

Introduction It is a great conclusion that the qualitative approach helps researchers ask more profound questions about any given topic, and I fully agree with this idea. As Gladwell (2004) describes in his speech, people do not always know what they want – it is difficult for them to answer...

The Pauls Brand’s Marketing Intelligence

Introduction Pauls is one of the leading milk brands in the Australian market. Presently, it remains an acceptable product because it delivers numerous benefits to the consumer. In terms of background, the brand name emerged in 1923 when a firm by the same name introduced it into the market. Other...

The Ford Fiesta Movement’s Marketing Techniques

Introduction The marketing plan that Ford implemented for the Fiesta is a forward-thinking approach to the business of marketing. The automotive business in the United States is a highly competitive market in which a large number of well-established brands currently operate successfully and have a substantial number of loyal customers....

The Walt Disney Company: Strategic Analysis

Introduction The role of strategic management consists of three separate acts. They are developing, implementing, and evaluating cross-functional choices that allow a company to accomplish its goals. In a world as dynamic of modernity, strategic management is essential for businesses seeking success. With globalization at an all-time high, strategic management...

Personal Leadership Philosophy Statement

Introduction Public safety leadership position requires an establishment of a solid personal philosophy that would affect the approaches applied to the process of organization of labor and general leading. Personal leadership philosophy defines the core principles of the leader that they incorporate into the overall productivity of the organization in...

Blue Bell Ethical Dilemma Case

Introduction According to the case, Paul Kruse faced a situation in which he had to make ethical decisions that would not adversely affect the organization’s reputation. Irrespective of how Paul Kruse handled the case, his decision and course of action did not change the fact that sanitary measures were not...

Lego Company’s Situation and Strategic Analysis

Background The Lego Group is a Danish toy producer best known for its Lego brand of interlocking plastic brick toys. The corporation was established in 1932 and is headquartered in Bilund, Denmark. As of 2018, it employed more than 19,000 people (Zou, 2022). Lego sets are essentially toys that can...

Nestle’s Child Labour Case Analysis

Introduction The modern slave trade is common in many business institutions with long, complex supply chains and those that operate in areas without strict laws. This crime is prevalent because perpetrator companies cannot be directly linked to it. However, many organizations directly or indirectly contribute to forced labor. Nestlé, a...

Global Forces and the Advertising Industry

Advertising Industry Aviation Industry Five Forces: Threat of new entrants. Bargaining power of customers. Bargaining power of suppliers The threat of substitute products. Rivalry among competitors. 1. medium 2. high 3. low 4. high 5. high 1. low 2. high 3. high 4. medium 5. high Drivers of Success Innovation,...

Financial Markets and Their Importance

Financial Markets The article “The Importance of the Financial Derivatives Markets to Economic Development in the World’s Four Major Economies” by Vo et al., 2019 investigated the association between economic development and financial markets. According to the article, financial markets positively contribute to economic growth. Financial markets’ significance is realized...

Starbucks: An International Strategy

Introduction The global business environment of today demands that larger-scale businesses consider expanding their operations to maximize their efficiency and potential profits. In doing so, multiple challenges arise, forcing the management to analyze and reconsider their overall strategies. However, there are certain firms whose strategies have been exceptionally successful for...

Strategic Planning for an Organization

Introduction Strategic planning is critical to the success of any business. Unlike classical entrepreneurial planning, strategic diversity includes vision, mission, and thinking outside the box. This process allows determining the current position of the organization, its success, strengths, and weaknesses, as well as optimal development ways. At the same time,...

Power Plant International’s Risk Assessment Plan

Risk assessment is how an organization may identify the processes and occurrences that may delay or harm organizations’ set objectives and timelines. The organization is also tasked to foresee how every situation will occur and predict how bad it may happen (Aven, 2016). Lastly, the organization must determine how every...

Song Airline’s Strategy Analysis

The song is the budget arm of Delta Airlines, whose target audience is middle-class women. The airline’s strategy is to provide exceptional service at an affordable price for a specific audience. When analyzing the company’s strategy, the first thing to talk about is a competitive advantage. The company uses a...

The Effect of Brand Image on Consumer Taste Preferences

Introduction In the contemporary world, individuals are surrounded by numerous choices when purchasing this or that product. Since the global market is full of high-quality goods that are manufactured to meet all the needs and preferences of the population, people have to engage in a specific thought process when making...

Drivers of Change in the Context of Amazon

With a comprehensive and pervasive digital revolution, as well as demographic and socio-economic transformations, the most urgent issue is the development of new business models necessary for adaptation to a new intellectual environment. The impact of current drivers of change on the development of the economic system needs to be...

SpaceX Company’s Procurement Strategy

The industry of space exploration in the U.S. has always been dominated by NASA, the government agency responsible for operating in the sphere of aeronautics, yet, the emergence of SpaceX changed the status quo. The company, led by entrepreneur Elon Musk has proved over a short period of time that...

Under Armour Marketing Communications Report

Introduction The purpose of this report is to evaluate Under Armour’s marketing communications and formulate a strategy and a plan for their improvement. Due to the current circumstances, the company’s sales have declined despite their prior steady growth. Moreover, there are indications that its marketing may have become inadequate before...

Tesla Inc.’s Workplace Safety Conflict

Tesla Inc. was founded by Elon Musk in 2003 and has become one of the most innovative companies on the market. The organization is engaged in the “design, development, manufacture, and sale of fully electric vehicles, energy generation and storage systems” (“Tesla Inc,” n. d.). Tesla provides service and charging...

Hilton Hotel Sydney’s Business Environment

Introduction The purpose of the current report is to brief management on the business environment for Hilton Hotel Sydney. The paper contains an analysis of political and legal, economic, social and cultural, technological, and environmental factors. The report also discusses the competitors of Hilton Hotel Sydney to identify its weak...

Culture and International Business Group of Walmart

Introduction Walmart is today considered as the largest retail store in the world, both by its magnitude of business as well as the physical spread of its stores across the world. Walmart was founded by Sam Walton and opened the first store in 1962 in Rogers, Ark (Walmart Stores Inc,...

Marketing Audit for Qatar Airways Company

Executive Summary Qatar Airways is an airline company that is fully owned by the government of Qatar. Started in 1993, the company has realized a consistent growth over the years, and it currently flies to over 150 destinations around the world. The study shows that despite the impressive growth, the...

Project Planning and Management

Introduction Project planning is the foundation of any project work success. Managers need to understand all the steps in the project planning process. There are several approaches to project planning but a few are universally acceptable as vital in project planning. This essay seeks to address the topic of detailing...

Financial Management in Nokia

Acknowledgements Executive Summary This essay explains the role of financial management in Nokia with reference to the historical, current and forecasted financial condition of the company. The financial planning, control and budgeting processes are explained with reference to the company. The financial analysis including ratio and trend analysis and vertical...

The Impact of Industrialization

Industrialization is a significant process that had a crucial impact on the development of society for several centuries. These modifications are associated with the implementation of new technologies. Their primary purpose is to increase the level of productivity in the manufacturing and distribution of goods. It is important to mention...

Workplace Diversity Is an Essential Concept

Introduction The contemporary business world constantly goes through significant advancements and requires organizations to adapt to various changes. Companies no longer feel that their only aim is to fulfill the needs and desires of the clients but realize that creating a positive working environment determines the success of their operations....

Apple Inc. Work-Life Balance

Introduction The biggest challenge to human resource managers today is realizing the best approach of economically recruiting, training, and retaining workers. This has resulted in most organizations developing a culture that upholds work-life balance programs to ensure that workers maintain equilibrium both in their professional and non-occupational lives. All organizations...

Business Plan: Tinapa Natura

Introduction The modern day world is faced with a number of challenges. In America one of the major challenges is obesity with a large portion of the population engaging in unhealthy eating habits (Man-tao 76). The risk of health can no longer be ignored and the need for responsible restaurants...

International Business: Amazon.com Marketing Strategies

Amazon.com Amazon.com is an international company which has been in operation for about fifteen years specializing in retail internet marketing. The company has grown by leaps and bounds, from a small corporation to an international master offering a myriad of services in retail sector. Its corporate culture has been focusing...

Tesla Motors Company’s Distribution Channels

Introduction Tesla Motors, established by three persons – Marc Tarpenning, Elon Musk, and Martin Eberhard is a corporation that creates a very high-routine electric games car and is supported by a large amount of elevated-profile shareholders. “Tesla’s goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly...

Dell and Wal-Mart: Supply Chain Optimization and Outsourcing

According to Mentzer, supply chain management is the follow-up process that an organization has regarding the production to the marketing of a product or service (Mentzer 2001). This process revolves around the transformation, movement, and storage of inputs and outputs in the production process. The overall aim of supply chain...

General Motors Company: Inventory Systems Summary

Supply Chain Management Supply chain management is the control of all the processes involved in the production of goods and services to ensure that the end consumers meet their expectation. It starts from the raw material, work in progress, storage, and finally the delivery of the finished products. It is...

Campbell’s Intelligent Quisine- Difference Between Theory and Practice

Introduction Campbell Soup Company is one the leading soup companies today but back in January 1997, the company decided to come up with a product line of healthy meals that aim to reduce health risks such as heart disease and diabetes. This product line was called Intelligent Quisine (IQ) and...

Case of McDonald’s on Campus

Introduction The world of business is a versatile dimension in present days where every convenient means for making it effective is one more chance to exceed domains of a company’s influence. In this respect the ability of a company to provide new projects in making business successful and closer to...

Five Competing Marketing Philosophies

Marketing entails making products that are desired by a certain section of the target population or consumer. Marketing has been viewed as an ongoing dynamic process involving a set of interacting activities dealing with a market offering by producers to consumers on the basis of reliable marketing anticipation (sales or...

Strategic Human Resource Management Issues at Volvo

Outline Modern human resource management has evolved over time, with the development of new technology and competition among the companies in the increasingly congested market. Volvo Corporation has developed a management strategy to cope with their complex networks of business models all over the world. The first approach is remote...

Royal Caribbean Cruises Company’s Strategic Policy

Introduction This is the analytical evaluation of the strategies of Royal Caribbean Cruises Ltd. The main purpose of this study is to highlight the company’s arrears of strengths and weakness as well opportunities and serious threats for the company. This paper has mainly focused the related years of the case...

Managing Employees Performance at HSBC Private Bank and Theoretical Analysis of Performance

Introduction Managing Employees Performance involved numerous activities, far more than simply reviewing what an employee has done. This system must fulfil several purposes. Developing and conducting performance appraisals should not be done in isolation. The performance appraisal is closely related to a number of human resource management that should be...

Managing International Business Environment

Analysis Business Environment consists of factors such as political, macroeconomic factors. Managing business environment is essential for promoting growth and profitability of the business and it involves decision making and strategic planning. In this context, the crucial decisions that the management has to make include setting targets for business besides...

Recruitment & Selection and Human Resource Management

Introduction Human Resource Management is deeply concerned with the recruitment and selection process. HRM theories spotlight is on the techniques of recruitment and selection and draws attention to the advantages of broad-spectrum assessments, interviews, and psychometric inspections within the employee selection procedures. The recruitment process could provide insights into how...

Sony Corporation International Trade Strategy Analysis

Introduction One of the largest Japanese international corporations is Sony Corporation, which has its headquarters located in Tokyo. It is also important to note that fact that the company is old because it was founded on May 7, 1946. The external environment is manifested in the fact that it is...

Federal Express Corporation’s Ethical Perspective

Introduction The Federal Express Corporation (FedEx) is an American company that operates in the field of delivery services. The company is distinguished by its overnight shipping and the introduction of tracking technology that allows monitoring the delivery in a real-time manner. The philosophy adopted by FedEx is based on the...

SWOT for Little League

Introduction SWOT analysis (strengths, weaknesses, opportunities, and threats) is one of the most common methods, which allows assessing the internal and external factors affecting the performance of a company (Henry 96). This evaluation method may be regarded as a preliminary research tool used in the preparation of strategic plans and...

Tiffany & Co.’s Strategic Choice and Evaluation

Tiffany & Co is a company with a strong brand name and famous for its luxury goods. The company was started in 1837 by Charles Lewis Tiffany and John F. Young. They opened a store in New York that was intended to sell Stationery and costume jewelry. In 1845, the...

TOMS SWOT Analysis

TOMS SWOT Analysis: Abstract Although businesses are rarely involved in non-profit activities, some companies, such as TOMS, help people in need. To evaluate the advantages and disadvantages of these activities and future possibilities, a SWOT analysis may be used. It is demonstrated that TOMS’ philanthropic campaign is characterized by strengths...

Utah Symphony and Opera’s Merger and Motivation

Theory of Motivation Used by Bill Bailey Bill Bailey is a chairman of the board at the opera; so, he can use one of the motivation theories to oppose or support the merger because he has sufficient power and authority to motivate other members of the board as well as...

Hewlett-Packard Company in Local and Global Markets

Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...

Toyota Motor Sales’ New Decentralized Information System Structure

The TMS’s new decentralized IS structure The TMS’s new decentralized IS structure provided a strategy that promoted transparency in major organizational or business units. It enhanced business alignment with IS and offered locaattentionio The TMS’ new decentralized IS structure while promoting the vision of the enterprise. Moreover, the decentralized IS...

DaVita Company Leading Strategic Change

Introduction DaVita is an enterprise specialized in offering dialysis services. It was originally founded and managed by Victor Chaltiel but, after facing severe financial difficulties in 1999, the company offered the CEO position to Kent Thiry. Within the following six years, the new leader and his team achieved significant improvements...

The Coca-Cola Distribution Centers: Manual Distribution

Intro to Coca-Cola Distribution Centers Interested in learning more about the world of Coca Cola distribution centers? We have prepared an excellent study for you on this complex process. You’ll find out what path your favorite drink takes to get to your supermarket on the shelf. We have considered all...

Zara in the United Kingdom’s Retail Fashion Market

Introduction Zara is a multinational company specializing in the production and distribution of clothes and other fast fashion goods. The company was established in 1975 in Spain with its primary objective being to retail clothes (Chatvijit 2012). In its initial stages, the company operated exclusively in Spain where it is...

Virgin Media Company’s PESTEL Analysis

Definition and Applications PESTEL analysis is an audit tool used to gain an overview of external factors relevant to the organization’s functioning (CIPD, 2015). It consists of six key elements exploring political, economic, social, technological, environmental, and legal factors that have a possibility of influencing the organization’s efficiency and efficacy....

Unilever Company’s Progress Analysis

Background of the Company Unilever is one of the most influential multinational corporations in the world that specialises in producing personal care products and cleaning products as well as food and beverages. The company was founded after the merger of Lever Brothers and Margarine Unie in 1929, and it operates...

Oil Industry: Business Strategy and Profitability

Executive Summary The purpose of this management report will be to focus on the business strategy of a particular industry. The industry will be identified and discussed in the introductory part of the report and the various firms that operate within the industry will be identified. An analysis of the...

Nestle Company: Promotion Marketing Portfolio

If you’re about to conduct research on Nestle advertising strategy, check out our essay sample! Here, you’ll find Nestle promotion strategy and other helpful information. Executive summary Nestle is a leading multinational company in the fast-moving consumer goods (FCMG) industry. The company manufactures and sells baby foods, beverages, and snack...

Costco Wholesale Corporation: Working Benefits

Introduction The article under consideration is entitled “11 Reasons to Love Costco that Have Nothing to Do with Shopping”. The author of the article is Kevin Short. The piece of writing was published in the online source Huffington Post on 19 November 2013. Kevin Short provides readers with information about...

Eastern Gear Inc.’s Operational Issue and Solution

Major problems faced by Eastern Gear Inc. Eastern Gear Inc., based in Philadelphia, is a manufacturing company that produces a variety of gears. Currently, the company faces several problems in the operations. The operations of the company indicate that it lacks proper strategies and operational objectives. The operations of the...

The Ford Motor Company’s Environmental Analysis

Introduction This report is aimed at examining the functioning of Ford Motor Company. In particular, it is necessary to focus on the external and internal environment of this corporation. One should show how the company can minimize the impact of negative factors and how the organization can make use of...

Dell Company’s Supply Chain Management

Executive Summary This paper focuses on supply chain management in the context of the Dell Company which is one of the leading computer-related technological companies. The research indicated that the company uses a direct model of supply chain management to reach its customers directly. This system enables the company to...

The Walmart Company Operational Methods and Strategies

Background Wal-Mart is an American international retail company that operates chains high-discount warehouse stores and departmental stores. The corporation has been ranked first among public corporations in the whole world. The Walton family owns over 48% of its stake, making them the major shareholders of the company. Wal-Mart owns 8,500...

Analysis of the Relationship between Strategy and Implementation of Change

Introduction In the 21st century, the global environment is characterized by a high rate of dynamism, which affects the operation of organizations. The sources of change are either internal or external. Organizations are affected by the changes since the factors that result in change are closely interrelated. For instance, amongst...

Impact of the Pandemic and War on Zara: Strategies and Recommendations for Improvement

Introduction The pandemic and the Russian-Ukrainian War have significantly negatively influenced the global capitalist economy over the past three years. Inflation and issues with global supply chains are only a couple of the effects that these factors have had on businesses all around the world. The fashion business has not...

Organic Food Delivery Business Plan: Pricing Models, Growth Strategies, Financial Insights

Introduction Organic food delivery services are becoming more popular as the desire for nutritious and environmentally friendly eating increases. However, to build a new natural food delivery service, Fit Small Business needs to have a well-designed business strategy to help sell its five products/services. With a well-designed business plan, entrepreneurs...

Valley Forge Leadership Case Study Analysis

Introduction The Valley Forge case is a historical episode in the US warfare leadership development. Washington’s approach to arranging the troops’ performance and setting, as well as the unmet needs of the soldiers, caused the lack of discipline in the army. One of the main problems resulting in negative outcomes...

President Putin’s Leadership Style and Decisions

Introduction A president is expected to be bold and articulate, with great charisma and deep knowledge. However, each person who has held the office of President has brought a distinct style to it. These styles reflect the President’s character, personality, and performance. A full range of leadership styles often include...

Marketing Through Social Media

The usage of social broadcasting sites such as Facebook, Twitter, Instagram, and Reddit to sell company services and goods is known as social media marketing. The company salespeople use the platforms to communicate with loyal and potential consumers to establish corporate culture, tone, and vision. Social media sales promotion is...

Analysis of Severstal, Air Asia & Tune Group Case Studies

Introduction This paper is a strategic analysis of three large companies – Severstal, Air Asia & Tune Group Case Studies. Strategic analysis is a way of researching and turning the database obtained from the analysis of the environment into an enterprise strategy. It allows to assess the internal capabilities of...

BCBA Interview: Ethical Dilemmas and Cultural Challenges

A face-to-face interview session was conducted with John Winters on November 5th, 2022. Winters is a Behavior Analyst Certification Board (BACB) professional whom I met while attending an education workshop several months ago. From our discussion, the respondent reveals that ethical dilemmas are common in professional life. In this case,...

McDonald’s Digital Marketing Campaign Analysis

Abstract Over the decades of its existence, McDonald’s has been demonstrating quite impressive success. Due to its smart use of marketing, particularly, branding, pricing, and product diversification, the company has achieved notable success. However, in the realm of the digital market, the marketing approach had to be changed drastically. The...

Macroeconomic Environment Affecting Operations of Apple Company

Introduction Apple Inc. is an illustrious multinational corporation of the contemporaneous era. Not only has the company been developing and growing but it has also been selling great products. Apple Inc. has built an incredible platform and ecosystem for its trustworthy clients within which the corporation could further sell apps...

Walmart: Information Management System

Walmart is a retail company that integrates different types of retail stores and has a complex structure of warehouses, supply chain partners, and stores. As a result, its information management system (IMS) is similarly immense, incorporating logistics, transportation, supply chain management, customer management, online shopping, delivery, and more. The business...

Total Quality Management Approaches and Techniques

Introduction In the current epoch of unprecedented rivalry emerging from the outstanding variety as well as availability of goods and services, quality is among the most important parameters that enable firms to outcompete the other. Quality management, therefore, has become one of the focuses of strategic planning; a variety of...

The SunRice Rice Production Company’s Strategy

Introduction SunRice is an Australian company supplying rice food products to almost 50 countries worldwide. The company consists of eleven businesses producing more than thirty brands and employs more than 2000 employees (SunRise, 2021, p 43). It is headquartered in Leeton, and its main growing area is New South Wales...

DuPont Analysis of Apple Inc.

DuPont analysis is a commonly measure for the return on equity (ROE). The DuPont coefficient is a product of net profit margin, asset turnover ratio and equity multiplier (Jin, 2017). Net profit margin is the central measure of profitability which provides a percentage of revenues kept as net profit (Husain...

Poor Communication Between Departments in an Organization

Almost every company relies on communication in some form or another to function efficiently. Effective communication is a critical aspect of any business or organization (Li et al., 2018). An increase in production time and a fall in profit might be expected when efficient communication is lacking. Sharing thoughts, information,...

Starbucks Corporation’s Organizational Culture

Introduction Organizations have distinct cultures that evolve based on combinations of multiple factors. Starbucks is a company with a unique system of processes that have formed in response to several issues. After being founded in 1971, the corporation went public in 1992 as it completed its initial public offering (IPO)...

Southwest Airlines: Competitive Advantage and Strategy

Introduction Advantages that may assist an organization in outperforming its rivals are referred to as competitive advantages in business. In addition to being the largest low-cost airline globally, Southwest Airlines Co. is based in Dallas, Texas. When other airlines have struggled for the previous two decades, Southwest Airlines has emerged...

Amazon’s Marketing Audit: Strengths and Weaknesses, Marketing Objective

Background Amazon is one of the world’s most successful technology companies which uses artificial intelligence for practical eCommerce. Amazon was founded in July 1995 by Jeff Bezos in Washington DC (Sheth, 2021). The primary strategy Amazon uses is customer obsession which depends on Research and Development (R&D) to tailor its...

The Industry of Beauty Center

Introduction The services provided at a beauty center are varied and may range from haircutting to massage. Additionally, such salons have a section for makeovers, makeup, manicure, and pedicure. The hypothetical beauty salon chain named Paradise aims to offer beauty-based services that would attract and broad target market. Along with...

Challenges and Opportunities for the Meat Industry

People continue developing various opinions about the future of the meat industry. The controversies are based on personal attitudes towards the topic and business knowledge. Despite the possibility to provide people with enough working placing, feeding opportunities, and economic stability, such concerns as animal rights, pollution issues, and alternative methods...

Acme Pickle Company’s Cost Calculation & Accounting

Fixed vs. Variable Costs A company incurs costs during the production of its products. The costs that go into a product can be classified as either fixed or variable. Fixed costs are expenses that do not change over a period of time, irrespective of the volume of the output. Examples...

HubSpot Firm’s Organizational Structure and Culture

Both companies emphasize the importance of providing an inclusive environment for both the employees and the customers. Moreover, HubSpot and Costco share the values of long-term employee commitment and, in that way, efficient working plans. At the same time, Costco additionally demonstrates low pricing and minimal advertising policies, which HubSpot...

The Golf Equipment Industry’s Entry Barriers

Introduction At present, Porter’s five forces analysis is one of the most well-known evaluation methods of business performance. Michael Porter (1979) emphasized the threat of new entrants, the threat of substitutes, the bargaining power of customers and suppliers, and competition as five primary elements of economic rivalry. Specifically, the threat...

The Dyson Company Description

Dyson Limited is an enterprise that specializes in technology-related services and products. In 1978, James Dyson, the founder of the company, was inspired to develop efficient and reliable vacuum cleaners after using one which proved to be ineffective after a short period. However, it was not until 1991 that he...

Nike Inc. Financial Analysis

Business summary The Nike Company was incorporated in 1967 to run its operations; to design, develop, and market its products of athletic footwear, equipment, and services. Nike has then developed to be among the world’s best brands. The company markets its products through its retail shops all over the world...

Great Man Theory of Leadership

Leadership is an essential factor that determines the level of performance and success in organizations. Leaders influence relationships among employees and between their institutions and various stakeholders. The great man theory is one of the perspectives used to explain why some individuals have abilities to guide others, teams, or organizations...

A Business Plan for a Home Construction Company

Introduction Creating a small business requires preliminary insight into various business characteristics essential for the organization’s success. Establishing a private company can prove to be especially beneficial to an individual knowledgeable of the primary traits of such economic involvement (Burns 99). In this work, a personal business plan for a...

Nissan Disruption Response Evaluation

The world’s production gets severely impacted by a number of macro and microeconomic factors daily. They are essential to consider and plan the potential response to any arising issue. However, in the regions most susceptible to natural disasters, such as seismological activity in Japan, these plannings become more challenging due...

WeWork Company: Case Study Analysis

Introduction The business strategy and business model of any company determine its development, profit, and future opportunities. At the same time, the strategy must be strengthened and adapted according to the requirements of the time and the competitive market for the company to maintain its position. This paper will examine...

Risk Management at Walmart and the Retail Industry

Risk management is an essential aspect of running a business. The process can be divided into two main stages – risk assessment and risk treatment. The first part includes the identification of the risks, their analysis, and evaluation (International Organization for Standardization, 2018). The second part deals with choosing the...

Pizza Hut’s Marketing Strategy

Product Pizza Hut is a well-known restaurant that is primarily focused on modern Italian and Western cuisine. The franchise represents the world’s largest pizza chain with over 12,000 establishments and delivery points worldwide. Furthermore, the chain is known for its innovative approach to new product development. Despite a fairly extensive...

Market Structures: Apple, Walmart, and Kroger

The selected companies are Apple, Walmart, and Kroger. Firstly, Apple was chosen because it one of the most successful businesses in the United States and occupies third place in the “Fortune 500” list. Apple operates in the tech industry and sells various tech products, including smartphones, computers, tablets, and accessories....

Leadership and Conflict Management

Introduction The notion of leadership within any team has become one of the central matters of interest for human resource management researchers over the past years. However, while there exists a great variety of theoretical frameworks to apply to a specific context, many managers and leaders lack an understanding of...

The Visionary Leadership

The article by Burt Nanus (1992) discusses visionary leadership and how organization leaders can re-vision for a sustainable and competitive future. The author acknowledges that every business manager needs an idea on which they can focus all their attention to implementing it and emphasizes on prudence in the process. Indeed,...

Information Systems of Apple Inc.

Apple Inc. is one of the leading producers of IT products with its most prominent products such as iPhone, iPad, Macintosh, iTunes, as well as many other successful projects. The use of effective information systems is the company’s competitive advantage (Hwang & Chen, 2017). iCloud was developed in 2011 as...

The Launching of a Chocolate Bar

Introduction The current project proposal is designed to develop and launch a new chocolate bar to be produced by the company. Since the company is operates on the beverage market by having a history of producing carbonated drinks, it is relevant to expand the product range and enter a confectionary...

Benchmarking Logistics Performance – Walmart

Abstract All successful business enterprises are committed to or stress quality service in product manufacturing and distribution. Insistence on quality, efficient firm management, and a compelling need to satisfy customers’ demands has led to new methods of addressing the same. Logistic management is one area calling for benchmarking. Benchmarking ensures...

The International Music Festival Event Industry as a Business Environment

Operations in the international music festival event industry are highly complicated due to involving a large number of participants, venues, managers, and visitors. Unlike companies responsible for small events, the international industry has to predict and try to avoid the risks associated not only with the artists but also with...

Proposal for New Leadership Training

Introduction Leadership training is important for managers since it equips them with skills necessary to enable them lead the organization towards attainment of organizational goals. Leadership training enables managers to create amicable working relationships with the employees. This enhances sharing of experiences among employees within the organization (Ashraf, n.d, p....

Importance of Recruitment and Selection of Sales People

In the current economic climate where companies have to grapple with high competition to determine if they stay in business, employing the right sales people becomes the ingredient that determines if a business will maintain a competitive edge or not. Making the right choice in the initial selection of a...

The Alan Louis General: Case Study

In the Alan Louis case study, the analysis of research data indicates a serious need for marketing. This is indicated by the fact that people who have received services from Alan Louis General and people who have never enjoyed their services have very different opinions of their services. The need...

The Competitive Advantage in the Aero-Engine and Global Retailing Markets

Introduction Competitive advantage refers to the ability of a company to make profits or returns more than the amount that it should make with regard to its capability and competencies that gives it an edge over its rivals (Kurtako, 2004, p.7). For a company to be said to have a...

Wal-Mart’s Compensation Strategy: Analysis and Recommendations

Summary of the Company Situation Compensation for workers is an important aspect of business because it partly determines the amount of money that is utilized for expenditure. The business management is aimed at acquiring the least costly compensation scheme possible to keep at minimum the company expenditure. At the same...

Cultural Diversity in the Workplace

Introduction The culture is considered to be under the influence of constant changes connected with religious, ethnic, and social factors backgrounds and their development. The success of any business lies in covering these transformations in the process of companies’ operations development. Cultural Diversity in the workplace is considered to be...

FedEx Analysis: Tows Matrix Principle

TOWS Matrix indicates threats opportunities, weaknesses, and, strengths and illustrate the scope of business to facilitate the external threats and opportunities comparing with internal weakness and strengths. As a market leader with brand value, innovative technology, FedEx enjoys its strength by modernization of services and capturing global market. Here high...

The Comparison of ISO 9000 and Baldrige Award

Outline Research has been conducted on the comparison of ISO 9000 and Baldrige awards. ISO 9000 is a standard for quality management systems by organizations for better performance. ISO 9000 works on five categorized frameworks for assessment. And the Baldrige award has been created by the U.S congress for evaluating...

Best Market Opportunity for Tata Nano

Introduction In today’s world, car is the most important element in human life. It is not only important but also being a part of the world’s essential instruments. From these cars, Tata Group is a popular car manufacturing company in India and also imported to other countries besides India. In...

Customer Satisfaction in Business

Introduction Customer satisfaction is the key to success for a business. It can lead a company to success or complete failure (Simon, 2006, p. 4). If a company manages to achieve high level of customer satisfactions it will be one step closer to form a new relationship with them. Satisfied...

Ritz-Carlton: Change Management Analysis and Evaluation

Introduction There are a number of reasons as to why organizations deem it fit to institute change. To start with, change within an organisation may occur as a result of challenges that may be facing such an organisation; especially as far as global markets are concerned. In addition, a reform,...

BCG Growth-Share Matrix – Hewitt Packard Company

Introduction Portfolio analysis is one of the most important strategy tools that multi-product or business unit companies employ to ascertain their product situation and take their decisions regarding the product’s future. One of the most widely used analysis tools is the BCG matrix. This article aims to understand the usefulness...

Microsoft Corporation’s Resources and Capabilities

Does the firm have resources (tangible/intangible) or capabilities that give it a competitive advantage? Microsoft is a company based in the US that manufactures and develops software products for the use of computers. Some of the software it develops includes; operating systems, server applications, business solution applications, information worker applications,...

Arabtec Company: Strategic Analysis of Business Performance

Executive Summary Strategic analysis entails research to explore the environment under which an organization operates. It is an effective method of testing the efficiency and effectiveness of an organization’s strategies. This paper discusses strategic analysis and its importance to organizations. A case study is done on Arabtec to apply the...

EPPCO and ENOC Companies Problem

Executive summary It goes without saying that business and strategic planning is a very important aspect in the successful business development. Every business person should have a determined strategic plan of business steps that should be taken according to different types of business operations, companies’ actions, corresponding information about companies,...

Richard Branson’s Leadership and Philosophy

Executive Summary Customers are the likely determinants of companies’ decisions to expand their product portfolios, re-engineer their existing products, and reinvent new product offers. The classical organizational theory holds that organizations should primarily deliver excellent product value to secure competitive advantage. However, this paper argues that Richard Branson places customers...

Wal-Mart Company’s Balanced Scorecards

Balanced Scorecard is concept that is used in performance management as a tool to automatically manage performance and keeps track of the appropriateness of the execution of the tasks and activities by the workforce depending on their capacities and also helps in monitoring the consequences that arise from these activities...

Diversity in Organizations: Intergroup Contact Theory

Abstract Even though the racial and ethnic diversity is a typical feature of the modern working environments and a direct result of the developing globalization trends, there is an opinion that such diversity cannot lead to positive outcomes because of conflicting interracial relations. Organizations need to focus on managing the...

Toyota’s vs. Coca-Cola’s Operations Management

Executive Summary The process of production is one of the most important practices in any organization. It should be managed in the most efficient way to assure the organization of production. Operations management is the process by which the production process is managed in an organization (Greasley 8). Some of...

My Muesli Company’s Environment and Strategies

Competitive environment Mymuesli operates in a competitive environment currently, but existing competition is going to increase even more as the company is going to enter new markets. Thus, it is significant for the organization to understand what its competitors are and how it can excel them. First of all, Mymuesli...

Virgin Media Company: Scientific Management

Introduction Virgin Media enjoys one of the largest shares in the fibre optic network market. Currently, it has about 4.49 million broadband subscribers and the number is set to increase due to the impressive work that its engineers are doing in relation to digital technology. The progressive growth has largely...

Alibaba Group’s Diversity and Corporate Policies

In spite of the fact that diversity in relation to human resources is a characteristic feature of Alibaba Group that operates globally and employs an international team of workers, there are still issues associated with addressing diversity by human resource management (HRM) tools. The examination of the corporate policies and...

Corporate Social Responsibility: Concept and Definition

Introduction In the contemporary business environment, businesses do not exist in isolation. Nor do they just pursue the objective of making money. All the stakeholders, including the employees, customers, suppliers and the local community, are affected by the activities of the business in one way or another. The products of...

McDonald’s Company Evaluation and Financial Analysis

McDonald’s Cash Flows The factors that could contribute to McDonald’s cash flows include inventory, accounts payable, sunk costs, low profits, and over-investment. The McDonald’s menu consists of more than 200 food items, and introducing the “Create Your Taste” burgers implies that all the ingredients necessary to produce the burgers must...

General Motors Company’s Case of Decision Making

Introduction There are a number of actions that a manager can take to achieve certain goals and objectives. The process by which people choose the cause of action they need to take from a number of other alternatives is called decision making. This is a cognitive process that involves mental...

Sainsbury’s Management Structure & Strategy Analysis

Sainsbury’s Management Structure: Introduction Established in 1869, Sainsbury’s is one of the leading chains of supermarkets in the UK. In 2015, the company had an annual revenue of £23,775 million, thus making it one of the leading supermarkets in the UK’s retailing industry (Sajid et al. 2015). Since its early...

Sanford Sandwich Company Business Plan

Executive summary Sanford Sandwich Company is a newly formed business that deals with the production of the finest sandwiches manufactured with natural ingredients and the best bread. I hope to establish a dependable big following by providing tasty and fresh sandwiches produced from local ingredients available. The ingredients will be...

Lockheed Company’s Unethical Behavior and Recovery

Abstract This paper attempts to analyze the case study of Lockheed Martin, a large weapon and aircraft manufacturing company that was involved in a series of unethical behaviors throughout the 1950s and 1980s. The paper follows the company’s development into a powerful domestic and international competitor forced to function in...