11319 samples of this type
Introduction Amazon is among the world’s largest and most successful e-commerce companies. The company is known for having a diverse range of products and services. It has its strongest international market in Europe, specifically Germany and the UK. It also has an efficient supply chain and logistics system and a...
Analysis of the BMW/MINI Supply Chain A manufacturer of automobiles, motorcycles, and engines, BMW/MINI (Bayerische Motoren Werke AG) was a German company first introduced to the market in 1916. The company has been transformed into a globally recognized brand thanks to its core products, BMW/MINI, MINI, and Rolls-Royce (Hazlehurst, 2021)....
Brief Introduction & Key Issues Cabela’s is a privately held retailer that caters to outdoor enthusiasts by stocking various products for hunting, fishing, camping, and other similar pastimes. The company has come a long way since its 1961 beginnings in Chappell, Nebraska, and is now a significant player in the...
Introduction Organizational change involves strategies that alter routine operations for improved competition and increased profitability. The change is influenced by factors including cultural, technological, political, social, and economic. ALDI is one of the most promising retail stores in Australia. The firm has about 580 stores across the country, and over...
Executive Summary The report focuses on analysing the application and importance of operations management principles at Total Energies. A brief overview of Total Energies has been identified, as well as analysing of some of the challenges facing its operations. However, the competitiveness of the company in its operation management has...
Abstract While the implementation of profit-generating initiatives is essential, the observance of ethical principles is necessary for consumer trust and loyalty, which determine the degree of success experienced by organizations in the customer service sector. Ethical leadership and training are vital to the delivery of services in the customer service...
International business is in many ways similar to national industry, but there are also significant differences. The major challenge is managing the differences in national cultures, which are discovered in the process of doing business. As an example, many Eastern companies have a highly developed nepotism of doing business, while...
Introduction The traditional and lean startup models are two business plan models suitable for a hypothetical medical facility. A traditional business plan model is a more detailed and structured plan that provides a comprehensive business overview. The traditional model is ideal for a medical facility that requires significant funding, has...
Introduction As industries shift toward digitalization and globalization processes, there is an urgent need for human resource management (HRM) to adapt to new realities. It means that managers should find innovative ways to attract talented professionals and improve retention rates in their companies. Furthermore, to achieve these goals, HRM specialists...
Introduction Boeing is an international aerospace and defense corporation with a rich tradition of innovation. It manufactures commercial planes, military aircraft, spacecraft, and satellites. Boeing offers engineering, maintenance & repair, logistics, and more services. The corporation has subsidiaries, joint ventures in many countries, and collaborations with other businesses and organizations....
Research Overview Sound judgments and intuition are unquestionably vital in all businesses across the globe. However, more than knowing consumers’ wants and preferences demands proper market research. Equally, reliable and objective data reduces risk and increases the chances of success in business endeavors. Data collected in the market provides business...
Corporate Social Responsibility (CSR) is an essential modern concept that has become popular among businesses. CSR supposes that a corporation should play a decent role in society and take into account the social and environmental consequences of business actions. An example of a business that employs CSR in its model...
Introduction The success of any organization or venture depends on the person who leads the group involved in completing that mission. Leadership is defined as “the art of influencing others to their maximum performance to accomplish any task, objective or project” (Vasilescu, 2019, p. 48). However, to be an effective...
Company & Business Description Company Purpose Zappos will seek to create value for its target market, such as young and adult fashion lovers with medium income levels in the U.S. and abroad, by offering a wide selection of clothing and home product categories online. The pride of place will be...
Introduction One of the highly competitive industries in the global marketplace is the airline sector mainly because of the focus on the variant service experience. Since the advent of social media platforms, a significant percentage of the customers have attained significant product and service knowledge from a wide range of...
Problem Statement The Fashion Channel (TFC) faces problems represented by the inability to compete with rivals due to the firm’s unwillingness to accept changes. TFC has focused on a broad audience for many years, resulting in the company being used to operate in a certain way while other networks utilize...
Abstract Over the decades of its existence, McDonald’s has been demonstrating quite impressive success. Due to its smart use of marketing, particularly, branding, pricing, and product diversification, the company has achieved notable success. However, in the realm of the digital market, the marketing approach had to be changed drastically. The...
Walmart Inc., one of the world’s biggest retail corporations, pays significant attention to public reputation. In this regard, Walmart’s Code of Conduct reflects the company’s approach to professional ethics. According to Walmart (n.d.), ethical conduct is vital for building trust in three essential aspects: associate relationships, customer relationships, and overall...
Introduction Expo 2020 is the continuation of the World Expos that began over 170 years ago to provide a platform to showcase the world’s greatest innovations and creativity across industries. Thus, Expo2020Dubai, hosted by Dubai in the United Arab Emirates, where innovation is an essential factor of development, is an...
Different people have individual characteristics and talents that may or may not be revealed over time. In the video Patrick Sweeney watched, it says that some people have the ability to sell, and the goal of an effective manager is to find such a person. Subsequently, it is necessary to...
Introduction Marketing sustainability and the effectiveness of promotional campaigns are often the defining criteria for business success. The example of Oreo, the globally known brand that produces filled biscuits, is evidence of this statement. Starting its business in 1912, after over a hundred years of development, the company has been...
Introduction eBay Inc., a leader in payment, is a global commerce platform established in 1995 in San Jose, California. It connects millions of sellers and buyers (Kassem 2022, p. 1). They accomplish this by using GSI, which enables e-commerce, digital marketing, and multichannel retailing for multinational corporations (Zarra et al....
Purpose of strategic marketing Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage. It helps in assessing the positioning and performance of an organization. Strategic marketing addresses high-level considerations such as what markets to target, which services to offer,...
Introduction The European government has established a ceiling price on football tickets, causing their cost to increase by two times more than the Consumer Price Index. Subsequently, each Liverpool FC ticket costs between £165 and £185 (Millar et al., 2021). Liverpool management has frozen the prices for nearly seven years...
Caterpillar Inc., like other successful companies, resorts to making short and long-term goals to assure the necessary progress in its operations. The short-term mission of the company is expressed by dividing it into individual goals in areas such as operations and product management. The long-term goal of Caterpillar Inc. is...
Introduction Since its establishment, Dell has achieved great success as a company that specializes in the PC market. Dell struggled to maintain a competitive advantage during its privatization in 2013. Carl Icahn, an investor, broadcasted on social media how Michael Dell and Dell Inc. were trying to defraud investors. In...
Introduction Aldi is a German-based discount supermarket chain that operates in several countries across the globe. Theo and Karl founded the organization after the Second World War (Gebel & Askinasi, 2019). Before they took over, their mother was running the grocery and transformed it into a supermarket offering goods at...
Introduction Maintaining an ethical decision-making framework in the realm of skyrocketing competition rates and increasingly challenging sociopolitical and socioeconomic setting is a highly complicated task. Moreover, with the rise in the importance of information management as the main tool for predicting customer behaviors and market changes, a range of companies...
Executive Summary Mercedes Benz is one of the world’s most recognizable automotive brands. Founded in the 1800s, the German company has evolved from a small makeshift firm specializing in the production of four-stroke gasoline power engines into a market leader in the production of luxury cars. Its global market outreach...
Analysis of Kodak’s Situation Using the 3S model Theory Companies require a consistent theoretical and practical approach to maintain their competitive advantage. A channel of access, sharing, and integrating knowledge is important in every organization aspiring for innovation. In a disruptive business market, organization need a strategy-making process which enables...
Introduction Organizations have distinct cultures that evolve based on combinations of multiple factors. Starbucks is a company with a unique system of processes that have formed in response to several issues. After being founded in 1971, the corporation went public in 1992 as it completed its initial public offering (IPO)...
Introduction There are some metrics concerning decision-makers’ performance and decisions themselves: efficiency and effectiveness. As a rule, decision efficiency is defined by the number of resources consumed in a decision-making process. Such resources may include time, during which all advantages and disadvantages are considered, money, which decision-maker is paid for...
Background The Lego Group is a Danish toy producer best known for its Lego brand of interlocking plastic brick toys. The corporation was established in 1932 and is headquartered in Bilund, Denmark. As of 2018, it employed more than 19,000 people (Zou, 2022). Lego sets are essentially toys that can...
For every person, there are terminal values that play a significant role in life. Hence, based on these attitudes, individuals build their way and choose education, work, and partner. In other words, terminal values represent the ultimate aim of people’s lives, what they want to achieve the most. My terminal,...
Michael Pope is the director of the sales department in an airline that was launched three years ago. He has been tasked to lead the company’s marketing team in meeting the defined targets, converting prospective customers quickly, and keeping the approval rankings high. Michael has been instrumental in facilitating robust...
Introduction An organization’s strategic analysis is vital in marketing strategy planning and optimization. Strategic planning may help a company connect and realize its marketing goals with the broader vision. The case study involves a drug company, Pfizer, which aims to improve its revenue growth aligned with the company’s vision and...
Introduction The invention process is a complicated and time-consuming phenomenon. J. Tidd and J. Bessant (2009) propose this theory concerning the concept of innovation. It starts with an image that might be considered a vision by others. And then, can the tiresome method of continuous checking and error occur as...
Case Facts McKinsey and Company, a leading consulting agency, has agreed to pay US$573 as a settlement for advising Purdue Pharma, a drug company, on how to “supercharge” opioid sales. The agreement to pay the settlement was reached after the management of the consultation firm agreed with attorney generals of...
Introduction Kent Chemical is a multinational company headquartered in Kent city in the U.S. state of Ohio. The company started as a producer of rubber and later shifted operations to producing plastic additives and chemicals (Bartlett & Winig, 2012). Due to the expansion of Kent’s overseas businesses, Kent’s operations shifted...
Introduction Organizational development depends on multiple factors that are interconnected and illustrated through the overall outcomes of the company. While employee satisfaction, customer demand, and competitiveness on the market are vital factors that highlight how the business operates, specific negative implications may affect all these essential concepts. The identification of...
Leadership Virtues Questionnaire focuses on several virtues when approaching ethical leadership. According to Riggio et al. (2010), LVQ evaluates leadership virtues while looking at awareness and self-discipline skills. Prudence is one of the virtues, which entails the wisdom that enables an individual to ensure a balance when handling two extreme...
Apple Inc. is one of the most powerful corporations operating in the current technology market. The large-scale brand founded positions itself as a trendsetter in mobile technologies (Kotabe and Helsen, 2020). It holds a strong brand loyalty supported by the resistant and long-established customer trust for the company. Therefore, by...
Jeffrey Stephen Wiegand is an American biochemist and former vice president of research and development at Brown & Williamson. Wiegand became known as a whistleblower when he appeared on the CBS 60 Minutes program and claimed that Brown & Williamson had intentionally manipulated its tobacco blend to enhance the nicotine...
Executive Summary The Chinese market is rapidly expanding, with the demand for various types of products, including food. Patchi is a manufacturer of premium chocolate operating in Canada and several North American, European, African, and Middle East markets. Premium chocolates are a unique product made from cocoa butter, with the...
Abstract The coronavirus pandemic has had a devastating impact on various industries around the world, including the automotive industry. In this paper, the primary focus was to investigate the effect of the pandemic on the financial performance of companies in the automotive industry. The researcher collected data from secondary sources....
Introduction Nike, Inc., previously Blue Ribbon Sports is a Beaverton, Oregon-based sportswear corporation. It was created in 1964 as Blue Ribbon Athletics by Bill Bowerman, a University of Oregon sports instructor, and Phil Knight, Bill’s student (Kim, 2020). By the early twenty-first century, Nike had store outlets and suppliers in...
Introduction Career interventions take various forms, such as career assessment, counseling, and group counseling, among others. Essentially, career interventions enable a) an individual to understand their interests and personalities, b) integrate occupational and personal knowledge in true reasoning to achieve a significant career decision, and c) acquire vocational information. Purpose...
Introduction Operations management is an essential tool used for planning, monitoring, and organizing the business functions, especially the production processes of a company. It primarily focuses on enabling organizations to successfully convert their inputs to outputs while ensuring optimization of profits (Choi et al., 2018). Apple is a multinational corporation...
Introduction Managing money, personal, family, or invested in a business is significant work in every person’s life. In some cases, managing personal finances causes difficulties and subsequent stress, negatively affecting psychological and financial well-being. For this reason, money management skills are of critical importance. This paper includes a review of...
Franklin D. Roosevelt is most often considered one of the greatest historic U.S. Presidents, not only having the unique privilege of serving more than two terms but guiding the country through the two biggest back-to-back crises of the century, The Great Depression and the World War II. The primary thesis...
Financial analysis is a process of evaluating the financial strengths and weaknesses of the company by establishing an efficient relationship between the financial statements’ items. As Ravinder and Anitha (2013) discuss in their article, knowing the operational efficiency “will enable the management to locate weak spots of the business and...
Summary Being the beginning of the marketing plan, objectives should be set thoroughly in order to allow a company to achieve its goals. A SMART Objective for Coca-Cola To produce 20 percent more Coca-Cola Zero by the end of 2021. S – the goal is precise. M – the goal...
A business incubator connotes a group which is informally or formally organized with the aim of providing entrepreneurial ventures with the resources regarded as critical in their journey. The facilities target to inspire sharing of different ideas and knowledge among the incubated firms and offer network services (Høvig, Pettersen and...
Strategic management requires an in-depth knowledge of the systems that affect the company. The two primary approaches that aim to help companies to identify their potential aim at the different sources of advantage. In order to achieve any level of success, the company needs to construct a plan, which, in...
Introduction Honda Motor Co., Ltd., hereafter referred to as Honda, is one of the leaders in the global automotive market operating in all continents. In 2019, the company produced 5,170,595 automobiles in its facilities that are located worldwide (Honda, 2020b). In 2020, the company had rather challenging times, as well...
Introduction The Chiquita case is fraught with ethical intricacies and contradictions. This moral complexity has several root causes: the sociopolitical situation in Colombia, neglect of ethical standards and corporate social responsibility, as well as corporate greed. While it can be argued that the company’s root cause was the desire to...
The organization chosen for consideration in this paper is Apple Inc., which ranks among the best companies around the world. The company’s competitive environment will be analyzed using Porter’s 5 Forces to provide a clear picture of the factors that affect productivity. According to Calanog (2019), Porter’s five forces give...
There are two types of environmental analysis of an organization: specific and general. When one conducts a study on the specific environment, he or she focuses on examining the organization’s internal elements. It is possible to note that “internal factors include aspects of HR (owners, managers, and employees), financial aspects,...
Emotional intelligence is a vital characteristic of the quality of human interactions. That is why there is a multitude of research on the importance of emotional intelligence in nurses and academic staff. Simultaneously, private organizations need quality relations, just like organizations in the public sector (Lopes, 2016). As noted in...
This paper will review 2 successful and 2 unsuccessful leaders, with the examples of success being Steve Jobs and Jack Welch, leaders of Apple Inc. and General Electric, whereas failures would be presented by George Fisher (CEO of Kodak) and Olli-Pekka Kallasvuo, who was the CEO of Nokia. Steve Jobs...
Executive Summary Qatar Airways is an airline company that is fully owned by the government of Qatar. Started in 1993, the company has realized a consistent growth over the years, and it currently flies to over 150 destinations around the world. The study shows that despite the impressive growth, the...
The topic for this week is dedicated to economics, workers’ alienation, and conformity. The first article I wish to summarize is “White Collar: The American Middle Classes,” written by Mills (1951). This article concerns the research that Mills (1951) conducted about the role of the middle class in American society...
Introduction Elon Musk is one of the most outstanding business leaders and a strategist in innovations for the last few decades. His career as a business leader is likely to excel in the future. Elon grew to understand that the most challenging aspect is to come up with the correct...
Companies are always trying to attain new markets for more revenues and the most productive way of doing this is through the launch of new products. Due to the ever changing markets and advance in technology businesses have to keep up with the speed by being more efficient, produce high...
Description of the Business Standley’s Bakery is a new bakery store that is based in Ruston that will be primarily selling cakes and cupcakes in Ruston and its neighbourhood. Although Ruston has several bakery stores, it lacks a store that provides high-quality organic cakes and cupcakes at an optimal price....
It is worth noting that any healthcare organization should strive for the harmonious development of employees and help them manage their careers. This should be done regardless of whether a person stays with the current organization or decides to move to another one (Woolnough & Fielden, 2017). For these purposes,...
Operations management is essential for productive businesses, as the concept implies the method of converting resources into final products. The term aims to transform the company’s inputs, including human resources, technology, finances, and knowledge, into ready-to-consume goods and services (Robbins & Coulter, 2015). In particular, the transformation process is being...
Introduction All stakeholders in business need to be insured against all the risks that may occur in the process of the transaction; moreover, ethics should be upheld in any business field. Ethical business relations should be founded on honesty, fairness, justice, integrity, and trust; and those buying should be able...
When it comes to distributing service to customers, the most significant phenomenon refers to the fact that it is challenging to predict their behavior. Service managers should consider this fact by determining the amount of accommodation that they need. It is an essential issue because more accommodation implies more cost....
The approach to the marketing mix theory is changing dramatically due to the transformation of business processes and customer behavior, as well as the evolution of the digital age. Researchers state that the rapid development of the digital environment and related products “have redefined the routine lives of individuals and...
Executive Summary The information management in any media integrated organization is of great significance as it ensures coordination of activities well in such organizations. In this regard, therefore, media integrated houses should ensure that; their information systems are well managed as this will determine their efficiency and effectiveness in terms...
My favorite store is Zara, which specializes in low-cost and fashionable clothing. As it is a clothing store, it uses merchandise to visually captivate customers and those who pass by. It was especially apparent the last time I went there. Zara primarily targets sight, which is supported by other senses,...
Introduction Leadership is interchangeably connected with a vision and the capability of an individual to create and share among the employees a unified perspective regarding why certain things should be done to help the organisation achieve its objectives. This is the central and crucial factor differentiation between managers and leaders....
The main difference between the weighted average costs of capital and the weighted marginal cost of capital is that WMCC is the new or the incremental cost of new capital to be issued by a company. This capital is to be issued or raised at a new cost according to...
Executive Summary Company Description Oral-B is an oral care company that produces premium-quality electric toothbrushes for people who would like to receive professional dental cleaning experience at home. Target Segment Oral-B’s target segment is upper-middle-class representatives who live in urban areas of developed countries. They maintain a healthy lifestyle, are...
Introduction Contemporary businesses are continually working on improving the environment in their corporations and influencing the outcomes of various activities in a positive way. This tendency is relevant mainly because the emergence of new organizations is able to create a competitive atmosphere and challenge individuals in different ways. For this...
Case Summary In April 2002, Albert (Al) Fiorini founded Atlanta Home Loan (AHL), a mortgage lending and financing company by investing $40,000. He had impressive experience in mortgage banking, so the new company grew well. AHL had telecommuting marketers, eight loan offices, and all worked remotely as it was a...
Diversification is the expansion of the product range and reorientation of sales markets, as well as the development of new types of production implemented to improve business efficiency, develop perspective areas, or prevent bankruptcy. It should be noted that diversification by its nature, can be related and unrelated. Related diversification...
Executive Summary The marketing plan relates to Red Bull GmbH in its process of marketing Red Bull energy drink. The plan illustrates the marketing research conducted in the process of marketing the energy drink. The type of marketing research used is illustrated. In addition, the consumers and the competitors are...
Today, the global business is filled with cut-throat competition and most of the companies are trying to expand their business internationally. While doing business internationally, different factors like culture, economy, and political system, etc. of the other countries need to be analyzed. Among them, the cultural factor or culture has...
Introduction The current business environment has become globally competitive forcing all the businesses that seek to survive an obligation to be strategic in management of their corporate affairs. Making huge sales and maximizing profits remains a high target for all companies regardless of whether they are operating domestically or globally....
Introduction A service is an act of doing something to an individual or something. Therefore, service marketing is considered the process of selling or offering a service to get some returns. Marketing services are different from marketing products (Marketing Teacher n.d., para 1). For example, when a consumer buys a...
Outline This essay is an attempt to describe the hurdles like social and cultural system, whistleblowing, corruption, groupthink…etc that are being faced by the managers while making ethical-managerial decisions. This paper also provides some recommendations for dealing with these obstacles. Obstacles encountered by the managers while making ethical decisions The...
Innovation and Product Development: Best Practices for Nokia Nokia is a global company specialized in communication technologies. For Nokia, the “art” of entrepreneurship can be defined as a unique vision of reality and the world around us. Markets for a new venture’s product are typically not homogeneous. For Nokia, product...
Introduction The business world of today is a practical example of hard-line competition. The main cause of these types of aggressiveness is maybe the newly shaped borderless markets all over the world. The total world is now a big market and thus named as global market. Companies, Like Boeing, are...
Introduction The case of the River Café shows that effective leadership, communication and team building are the main success factors for every organization Communication and leadership are two essential parts of modern organizations, so my interests are to investigate the relations between these two concepts and their impact on staff...
Introduction An organization system is a compilation of elements or units that are well incorporated to achieve a general aim. The system consists of entities that undertake a course of action to generate definite outcomes that collectively, result in the desired yield for the arrangement. Therefore, a system comprises numerous...
Introduction Business management comprises organizing, planning, directing, facilitating, and leading a group of people and other resources to accomplish a desired economic goal. The success of any business entity is largely hinged on the ability of the management to wade through constantly changing business challenges and emerge with an optimal...
Company Profile The Gap, Inc. started after its incorporation in 1969 and it has become a global retailer of clothing, accessories and personal care products under the apparel store industry. Its products are uniquely designed and made for men, women, children, and babies and are being marketed under the familiar...
Introduction The case under consideration concerns Oconomo plant and Jim Malesckowski, the president of the Wisconsin Speciality Products Division. Jim submitted an analysis regarding the performance of the plant in question to his boss and the latter found that closing the plant would cost less then trying to save it....
Executive Summary Introduction A product is defined as ‘anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. This includes both tangible and intangible goods and services (Kotler, P. & Gray Armstrong, 2008). For this paper, Emirates Airline has...
Introduction Procter and Gamble (P&G) is a global company, which operates in 160 countries around the world. Most products of P&G became universally recognized brands such as itsHead & Shoulders, Pantene, Tide, Ariel, etc. Today, P&G is dynamically evolving corporation operating within a rapidly evolving global environment. Marketing around the...
Introduction One of the most popular marketing models is tactical marketing. Tactical marketing is concerned with both the conceptual and operational levels, but programming mainly involves only the operational level. Programming encompasses accountability and the direction of particular activities, standards, budgets, and time schedules. The distinction, then, is one between...
Introduction Leadership is a very important skill which is not possessed by all; hardly very few people are blessed with this skill. Being a leader is not easy; it poses many challenges and the person who overcomes these challenges make a successful leader. A leader instills confidence and provides motivation...
Executive Summary There exists a lot of differences and ambiguity regarding the marketing of services essentially due to the intangible nature of services. Product marketing is easier as there is a tangible item that may be shown to the customer or make them feel it literally. But in the case...
Today, there isn’t any organization looking to develop leadership skills or to grow tomorrow’s leaders. In an organization, success and failure are dependent on the manager, and the manager’s success and failure are based on his leadership qualities. Leadership is the process of influencing and supporting others to work to...
Introduction Business is a way of making money and being successful, as poor people can become richer when they start making some business. But another aim of businesspeople is the help to those who live beyond the level of poverty. This kind of activity of people dealing with some business...
Introduction The financial performance ratios look at how well a company has been able to turn its assets into revenues as well as how efficiently a company converts its sales into cash. (Investopedia) The purpose of calculating and analyzing these ratios is to have an insight into the company’s financial...
Miller Brewery Co is the second-largest beer company in the US, located in Milwaukee. The company was founded in 1855. In a century, the company was merged by W.R. Grace and Co. And in 1969, it was acquired by Phillip Morris. The next changes took place in 2002 when Phillip...
Introduction Marina Bay Sands Singapore Hotel is a luxury hotel and casino on the shores of Marina Bay in Singapore. It is famous for its rooftop Infinity Pool and panoramic views of the whole of Singapore (“Singapore Luxury Hotel”, n. d.). The complex has everything for recreation and entertainment, including...
Introduction In 1985, the chief executive officer (CEO) of Merck established a new committee aimed at analyzing and reviewing personnel practices and policies. The case reveals that the biggest challenge affecting this pharmaceutical company was the best way to reward and identify exceptional and talented workers. The absence of an...
Introduction MediSys Corporation was incorporated in 2002 in the United States and manufactured medical monitoring solutions and devices for the internal medicine and general practice markets. The company achieved significant success with the release of their first two monitoring systems and became very profitable, and at the same time was...
Introduction Businesses, especially large multinational enterprises, affect the lives of communities where they operate, having the power to bring either a positive or a negative change. The idea of corporate social responsibility (CSR) implies that these companies integrate strategies that affect societies and the environment, making these elements an important...
The focus of the science of management is to provide managers of organizations with a scientific basis for solving problems using the interaction of individual elements of the corporation in its interests as a single whole. This goal is essential for any organization, but it is especially challenging to achieve...
The development of organizations often depends on the ability of leaders to inspire their followers and guide them through the complexities of different spheres of the economy. Authentic leadership is instrumental in achieving these goals since such leaders have the necessary qualities and skills. The existing theories have focused on...
Executive Summary This study aimed at examining the relationship between communication, as an independent variable, and job satisfaction, as the dependent variable. The study analyzed previous studies on communication and job satisfaction in a bid to establish any relation between communication and employee job satisfaction. Also, the study looked at...
Literature Review Studies indicate that there is a strong relationship between emotional intelligence and occupational performance among individuals. Studies conducted among combat soldiers in the US indicated that high performers had more emotional intelligence than low performers, and thus were likely to be better performers at the workplace (Sala, Druskat...
Introduction Alibaba.com is the largest online sales and shopping platform in China. The company was founded in 1999 as a small enterprise that focused on providing a digital platform to enable other companies to list their information. Currently, the company operates two major websites namely, Taobao and Tmall. Taobao is...
Marketing planning process The first consideration in a marketing planning process is analysis, this involves establishing the characteristics of the customers, the strengths and weaknesses of the company and competitors, and the external environment. The subsequent step in the process is planning, this involves selecting a target market, formulation of...
Quality Policy for the company in accordance with the ISO 9001:2008 requirements Oberoi Hotels & Resorts is a five-star company that is governed by the ISO 9001:2008 quality policy (Oberoi Hotel, 2010). The reputation of the hotel both locally and internationally called for the need to formulate documentation that helps...
Current Strategic Position Balance of Resources The internal challenges are affecting Heineken include management of its human resources, and rigid operations where the company has focussed on alcoholic products only. Product Portfolio In Europe, Heineken is the leading distributor of alcohol and has over 250 brands of beer. Table1 below...
Introduction A management information system (herein referred to as MIS) can be conceptualized as a system or process used by managers and other stakeholders in the organization to make decisions. The system provides these stakeholders with information that they need to come up with these decisions. At the end of...
Describe Disney’s international products or services. What locations and countries do they operate in? Walt Disney Company is an international corporation focusing on entertainment and media businesses. Walt Disney and Roy Disney founded the corporation in the early 1920s. During its inception, the corporation was registered as Disney Brothers Cartoon...
Successful marketing helps to attract customers and stakeholders. It is not enough to use appropriate sources, choose effective advertisements, and produce multiple services and goods. Effective business is based on properly organised strategic marketing. The role of the STP approach – that includes segmentation, targeting and positioning cannot be ignored...
Case Scenario The company selected for this scenario is Bechtel Group Inc. It is the largest construction and civil engineering company in the US, which specializes nearly every sphere of construction work ranging from infrastructure to mining and metals, oil, gas, chemicals, and nuclear engineering. It is famous for its...
Supply chain management can become another tool for improving the company’s performance. It is especially advantageous in the case of financial activities, as it has been proved that the companies that learned to exploit it effectively as well increased their revenues, became more competitive, and gained more customers. The concept...
Introduction Ever since the theory of global warming has made its way into the general public’s minds, environmental concerns became some of the most pressing issues for large-scale production companies. Car manufacturing companies all over the world are fighting to get a competitive advantage by implementing sustainable production practices and...
Brief History General Electric is one of the oldest conglomerates that are still actively present on the market. It consists of a wide variety of businesses and is involved in the production of a great multitude of items, resources, and services. The main segments of the company are focused on...
Development for human capital Coca Cola and Pepsi Cola conduct regular training and development for their employees. Training and development programmes for employees in these organisations aim to instil knowledge, skills and attitudes required for the job and promoting organisational culture. Given the ongoing changes in the labour market, it...
Executive summary It goes without saying that business and strategic planning is a very important aspect in the successful business development. Every business person should have a determined strategic plan of business steps that should be taken according to different types of business operations, companies’ actions, corresponding information about companies,...
Canada Goose marketing strategy is closely related to its advertising. This essay analyzes the luxury brand’s marketing plan and suggests some strategies regarding Canada Goose target market. Executive Summary Canada Goose is a large producer of premium-class winter, autumn, and springtime clothes in Canada. Its production facilities include eight manufacturing...
Why Entry to the Japanese Diaper Market Failed The initial attempt by P&G to enter into the Japanese diaper market failed because it had not discovered the need to understand the needs of the consumers to make products that best suit them. They had confronted the Japanese market with the...
Executive Summary Dong Feng Motor Corporation is a Chinese automotive company that is wholly owned by the government of China. It has been successful in the local and regional market, but its brand is barely known in the international market. A time has come when this company must make aggressive...
Abstract Shoppers Drug Mart is the largest Canadian drugstore chain with 1,350 licensed units opened throughout the whole country. This company provides its customers with high-quality health and beauty products as well as assisted-living services. This paper aims to provide a full review of Shoppers Drug Mart internal and external...
Executive Summary This report presents an opportunity analysis for an entrepreneurial concept of an amusement theme park based on the historical, mythical city of Cibola. The park would use unorthodox methods of design and offer an authentic historical and cultural experience. It is a bold and innovative idea, meant to...
ERP is a single kit of computer applications that aggregates the processes within the organization. The system allows furnishing a holistic view of the business where the database is unified and integrated. The AIS has developed into a profound and extensive system with the help of the ERP. Moreover, the...
The case study, Dilemma at Devil’s Den, presents us with numerous organizational challenges. The foundation of the case is on ethics, morality, and individual’s system and the manner in which it impacts on his/her perceptions and behaviors. The structure of the case study looks at the impacts of rewards and...
Introduction EasyJet Airline Company Limited is an airline that is part of a large holding EasyGroup. This British company, which has existed since 1995, at present is one of the largest and most influential corporations in the airline industry in the category of low-cost flights (Anderson 2014). EasyJet serves both...
Introduction Nowadays the importance of mental illnesses grows steadily. Stress in today’s society has become a global problem. Moreover, a significant part of the tension connected with work. People experiencing stress, anxiety, and mild depression at work cannot perform their duties effectively. In this regard, it is necessary to examine...
Abstract Even though the racial and ethnic diversity is a typical feature of the modern working environments and a direct result of the developing globalization trends, there is an opinion that such diversity cannot lead to positive outcomes because of conflicting interracial relations. Organizations need to focus on managing the...
Google is one of the world’s largest and most renowned corporations. Due to its massive success, Google is under a constant observation as a source of impactful practices and innovative approaches. This paper is focused on the exploration of Google’s human resources practices such as recruitment and selection. One of...
Coca Cola and PepsiCo are Fortune 500 companies and therefore other companies observe their human resource practices as models. Motivating and managing human capital It is imperative to recognise that both Coca Cola and PepsiCo take pride in their workforce. Pepsi, for instance, acknowledges that employees are its greatest assets...
Zara’s Multi-Brand Strategy: Introduction The fashion apparel industry has experienced a significant evolution process over the last few decades. It especially concerns the so-called “fast fashion” retailers mostly encouraged by globalization of the market and the internationalization of companies. In this report, we are going to evaluate the strategies business...
The countries of Gulf Cooperation Council (GCC) have experienced an unprecedented growth of the population’s buyer capability (Viau 11). The booming economy has opened numerous opportunities for local retailers. Hypermarket concept is gaining wide popularity in the Middle East, as it enables the customers to shop for a diverse range...
Huawei Technologies Co. Ltd. was founded in 1987 by Ren Zhengfei in Shenzhen, China, and in three decades has grown from a small start-up to one of the largest technology giants in the world. Due to this incredible success, the company has won the status of a dynamic, innovative, rapidly...
Executive Summary The main objective of this report is to evaluate the competitive position of Coca-Cola. The models used for analysis include the Porter’s Five Forces, PEST analysis, and SWOT. The company experiences moderate pressure from the potential entrants because of the low switching costs. Although there are many substitute...
Introductions Soft drinks are a major and booming industry in the USA and the world. Customers prefer their drinks and refreshments to possess a flavor of some sort, finding regular water to be too bland, at times. Giants like Coca-Cola, Pepsi, Fanta, Sprite, and others make great sales every day,...
The topic of leadership development within organisations has become high on the agenda, as businesses need to become more competitive. Nevertheless, there is no clear answer to the question of what makes a good leader. While some think that effective leaders are born, others think that it takes experience to...
The fast food industry is experiencing the revenue of over $ 15 billion growth a year, and the future growth rate at an average of 2.7%. Other industries in this sector experience a total conversion of their total revenue of up to 4.6% while the fast food experiences 4.8% (McGowan,...
Use of social media tools for recruitment by employers One of the most important activities that help organizations in creating a great workforce is the recruitment process. Employers in the contemporary world use various tools and strategies when recruiting individuals for their workforce (Broughton et al. 2013). One such strategy...
Introduction Over the recent past, the global market has been characterized by a very high level of competition. This has been characterized by a very high level of competition. In particular, the market for computers and electronics, in general, has been increasing over time. This competition has increased as a...
Introduction Today, no organization can deny the importance of performance management. Strategic planning is closely connected to it. Together, they form a framework that leads to good employee performance and effective achievement of business objectives. However, not all businesses understand the relationship between performance management and strategic planning. This paper...
Introduction This report is aimed at examining the functioning of Ford Motor Company. In particular, it is necessary to focus on the external and internal environment of this corporation. One should show how the company can minimize the impact of negative factors and how the organization can make use of...
Introduction Strategic information systems (SIS) are structures developed in response to the business initiative of a given company. The networks play a number of roles in contemporary organisations. According to Newman (2006), the primary purpose of the system is to give organisations a competitive advantage over its rivals in the...
Executive Summary This study looks at Deloitte Global mode of organizational design. Deloitte Global and its affiliate firms within the Deloitte global network have adopted a combined organizational approach in its structure and functions. This structure involves a compromise mix of the other organizational design models as evidenced by the...
Delta Airlines Delta Airlines is one of the leading US companies in the industry. It has a well-established culture and a customer-oriented approach (Sullivan, 2013). The company’s employees are motivated and well trained. Nonetheless, this appears to be insufficient in the highly competitive and rapidly developing industry where new entrants...
Abstract The modern marketing environment has experienced a lot of changes due new lifestyle patterns, an increase in consumer awareness and the growth of new technologies. As a result, these changes have compelled business firms to use multiple marketing channels to engage their consumers to make them have positive perceptions...
Introduction The main objective of this report is to present a full situational audit of Jumbo Seafood and develop a strategic plan for the next 3 years. This report formulates with brief company overview, external audit, internal audit and strategic plan for the next three years. However, external audit includes...
Introduction Hogg, M.A. (2001). A Social Identity Theory of Leadership. Personality and Social Psychology Review, 5(3), 184–200. Hogg’s article presents a vivid analysis of the social identity theory, which describes leadership as a group process rather than the role of an individual. The proponents of this theory review the meaning...
Abstract The report aims at finding out whether practicing strong business ethics and good corporate social responsibility has an impact on the operations of Apple. In essence, these two concepts provide a coherent framework that is used to explore the relationships within the business and communities in which they are...
