Principles of Marketing in Lewis Road Creamery Company

Lewis Road Creamery Company shows excellent results in the New Zealand market and has good prospects to gain a great foothold in the international arena. One of the main strengths is the product’s high quality, achieved by Lewis Road and Whittaker’s joint efforts, and an ever-expanding assortment (Fernandez, 2020). The...

ZIP Code 11229: Brooklyn, New York

The population of each area, independent of its size, has various needs and purchasing power. Accordingly, it is essential that products and services be available within a locality that will satisfy the public’s requirements. Therefore, if products are necessary for the citizens, people will have a demand for them, which...

J. C. Penney’s “Fair and Square” Pricing Strategy

The CEO of JCP devised a “Fair and Square” concept to enhance sales income and market recognition. However, he mainly changed the logo, spokesperson, environment of stores, sales structure, and pricing strategy. Nonetheless, the CEO primarily altered the brand, spokesman, retail atmosphere, sales organization, and price policy. In other words,...

Abercrombie and Fitch: Challenges and Potential Remedies

Introduction The case raises ethical concerns, particularly considering that the world is in the twenty-first century, where individuals have the right to express their ideas and thoughts. Abercrombie and Fitch organization (A&F) has evolved over the years to remain lucrative and competitive. The corporation’s market segmentation techniques are one-of-a-kind, and...

Why Being on Time Is Important

While being on time is a debated topic, not being late is still perceived as a positive trait of an individual. Arriving on time for business meetings, appointments, and other scheduled events means that a person is reliable and can be trusted, allowing others to get an insight into how...

Rational Decision-Making Model Applied to Case Study

Introduction It is hard to disagree that numerous organizations in different fields may sometimes have specific issues that prevent them from being successful in providing their clients with quality services. In such cases, the rational decision-making process is extremely important and useful as it helps the leaders to plan and...

Globalization and Human Resource Policies and Practices

Introduction Human resources processes and practices are essential to encourage well-being and progress and maintain the positive image of an enterprise. It is critical that human resources processes are implemented according to the generally accepted guidelines and measures (Tarique et al., 2016). When a company develops its processes in foreign...

Entrepreneurship: Elon Musk as a Role Model

Introduction Gaining entrepreneurial skills is an important component of a successful self-development practice aimed at training individual attainments in assessing current market conditions and introducing adequate methods of competition. During my study of current theoretical concepts in this industry, I have identified a number of meaningful frameworks that have shaped...

Financial and Managerial Accounting

Management accounting is the task of the financial service of the enterprise: the financial manager or the financial director, but in many small and medium-sized companies, this function is assigned to the enterprise accountant. Financial accounting is regulated by documents and collects information necessary for the preparation of financial statements...

Uppsala Model in Internationalization Decisions

Internalization is the process of businesses entering international markets. It is a crucial strategy for companies that strive to increase their influence and revenue globally. Different companies consider various internalization models to reach the highest degree of sustainability in different cultures and industries. Several internationalization theories explain the process, but...

Elon Musk as a Leader and Manager

Elon Musk is one of the most notable entrepreneurs of the modern age who is advancing and promoting the adoption of many innovative technological solutions. Elon Musk is also the CEO of Tesla, one of the Fortune 500 companies which operate in the industry of car manufacturing. Elon Musk has...

DHL Company’s Strategic Challenges Analysis

Introduction Organizations need constant growth and development, which makes it necessary to respond to strategic challenges. DHL is an international logistics and transport company that provides road, air, and sea delivery services (DHL, n.d). The organization pays special attention to the use of the sustained potential for long-term development in...

Military Mindset: Leadership, Discipline, Resilience, and Teamwork

Introduction Military training and experience are systematically known for creating highly efficient, cohesive, and resilient organizations which is the national military and its units. In the post-9/11 era of regional conflicts and short-term deployments in global anti-terrorism efforts, veterans often find themselves entering the labor force, with the experience often...

Qualities of a Good Leader

Leadership has become an essential topic for discussion and research in the era of globalization and society’s economic transformation. Some scholars equate leadership with management, others oppose these two concepts. They are undoubtedly connected; however, there are evident differences between them. Moreover, various qualities of a good leader are mentioned...

Economic Environment in Apple Inc.

Apple is one of the Big Five technology companies, alongside Amazon, Google (Alphabet), Facebook, and Microsoft. Its array of products includes smartphones, tablets, personal computers, and wearable devices, among others. It serves a clientele that seeks authentic and aesthetically pleasing performance products with assured quality and durability. Hence, in this...

WeWork Company: Case Study Analysis

Introduction The business strategy and business model of any company determine its development, profit, and future opportunities. At the same time, the strategy must be strengthened and adapted according to the requirements of the time and the competitive market for the company to maintain its position. This paper will examine...

Shell Company’s Product Marketing Analysis

The product chosen for marketing Shell is a multi-national British-Dutch oil and gas company. The company is one of the biggest companies in the world, being on the top of the chart as one of the richest businesses in the world. The company primarily positions itself as a dealer in...

Tesla Inc.’s Workplace Safety Conflict

Tesla Inc. was founded by Elon Musk in 2003 and has become one of the most innovative companies on the market. The organization is engaged in the “design, development, manufacture, and sale of fully electric vehicles, energy generation and storage systems” (“Tesla Inc,” n. d.). Tesla provides service and charging...

Kotter’s 8-Step Change Model

Introduction Changing organizational culture can be hectic and prone to many challenges. For instance, it can disrupt routine operations and processes, resulting in resistance. However, tested frameworks such as Kotter’s 8-step model help address challenges and ensure successful and sustainable organizational change. This paper outlines information about a personal experience...

Balanced Scorecard: Philips Electronics and Futura Industries

Introduction The balanced scorecard is a performance gauging tool that is meant to match business activities with the company’s vision statement. It is a strategic planning system that can be used to monitor business activities and the results that arise from these activities. A survey undertaken by Bains and Company...

E-Commerce: The Change in Consumer Shopping

Introduction The evolution of e-commerce has undergone several stages, from being a novelty that lacks security and efficiency to an integral part of a modern person’s life. Some researchers focus on how consumer preferences changed the perception of shopping, leading to more retailers developing their online shops. This paper aims...

Psychodynamic Approach to Leadership Development

The psychodynamic approach to leadership is a philosophy of human behavior that focuses on reasons or forces that drive individualistic societal attributes. The proponents argue that people tend to portray their way of action based on their past experiences. Accordingly, childhood encounters and psychoanalysis can help understand the type of...

Working Full-Time in the Office vs. Freelancing

Employees have long been experimenting with different types of work in order to achieve a perfect work-life balance. One of the most desirable options for millions of specialists worldwide is freelancing. The reasoning behind most decisions to become a freelancer is centered around a person’s ability to manage time most...

Managing Demand at the Wild Dog Coffee Company

Wild Dog Coffee is a small coffee house offering espresso visitors a limited choice for breakfast, lunch, and dinner. So far, the company has only one branch office, but it is in the interest of management to open a new point. Expanding a business always involves risks, as it requires...

Pepsi Co’s Diversification Strategy in 2008

Introduction Strategic management is considered to be one of the basic elements that allow a business company to achieve success in its operations in both domestic and international markets (Thompson, 2001, p. 24; Thompson, Strickland, Gamble, 2009, p. 37). However, even such giants of the global business as Pepsi Co....

Tesla Motors Company’s Distribution Channels

Introduction Tesla Motors, established by three persons – Marc Tarpenning, Elon Musk, and Martin Eberhard is a corporation that creates a very high-routine electric games car and is supported by a large amount of elevated-profile shareholders. “Tesla’s goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly...

Dell and Wal-Mart: Supply Chain Optimization and Outsourcing

According to Mentzer, supply chain management is the follow-up process that an organization has regarding the production to the marketing of a product or service (Mentzer 2001). This process revolves around the transformation, movement, and storage of inputs and outputs in the production process. The overall aim of supply chain...

General Motors Company: Inventory Systems Summary

Supply Chain Management Supply chain management is the control of all the processes involved in the production of goods and services to ensure that the end consumers meet their expectation. It starts from the raw material, work in progress, storage, and finally the delivery of the finished products. It is...

Campbell’s Intelligent Quisine- Difference Between Theory and Practice

Introduction Campbell Soup Company is one the leading soup companies today but back in January 1997, the company decided to come up with a product line of healthy meals that aim to reduce health risks such as heart disease and diabetes. This product line was called Intelligent Quisine (IQ) and...

FedEx Analysis: Tows Matrix Principle

TOWS Matrix indicates threats opportunities, weaknesses, and, strengths and illustrate the scope of business to facilitate the external threats and opportunities comparing with internal weakness and strengths. As a market leader with brand value, innovative technology, FedEx enjoys its strength by modernization of services and capturing global market. Here high...

Analysis of the Industry State of the Automotive Industry in Italy

Introduction The world automobile industry always showed a growing tendency. The invention of the car by Henry Ford in the year 1896 was a turning point in world transportation history. (Automotive Industry Analysis- GM, DaimlerChrysler, Toyota, Ford, Honda). Though the automobile industry is growing at a higher speed, there are...

Managing Organisational Change: Contingency Approach

Value of contingency approach to organisational change The contingency approach to organisational change advocates that all decisions regarding change need to be taken contextually and it would not be deemed proper to have a “best way” fit all methods to address all issues connected to organizational change. (Jalnoah 2009). This...

Managing International Business Environment

Analysis Business Environment consists of factors such as political, macroeconomic factors. Managing business environment is essential for promoting growth and profitability of the business and it involves decision making and strategic planning. In this context, the crucial decisions that the management has to make include setting targets for business besides...

Advantages of Online Transactions

Global trade and services have been affected greatly by the use of Internet technology. (Dull & Gelinas, Jr., 2008) The use of the internet made the transactions to be more often done electronically. Buying and selling of services and products through electronic systems like the internet or other computer networks...

Zara Market Segmentation

Zara Market Segmentation: Introduction The concept of market segmentation plays an essential role in setting up a company’s target customers. By selectively choosing the main market sector, a firm can deliberately increase its competitiveness in this given segment. It allows organizations to be more efficient and concentrate on specific products...

The Carillion Scandal & Financial Statement Fraud

Introduction Carillion plc was a construction giant in the U.K. that collapsed in 2018. It did so under the weight of a £2.6 billion pension liability and approximately £2 billion debt to its suppliers, sub-contractors and short-term creditors (Bishop). The liquidation was abrupt and from a publicly-declared position of power....

Amazon.com’s Strategy Implementation, Evaluation, Control

Introduction Development strategies supported by modern corporations are largely based on the implementation of not only domestic but also international steps to strengthen the brand value and expand the sphere of influence. Using the example of Amazon that is one of the largest online shops, it is possible to assess...

Business Seminar Reflections

Deloitte seminar: Innovation Unplugged The seminar, held by the company Deloitte on December 10th, 2010, was dedicated to such issues as accounting and financial reporting, the funding cycle, taxation policies, and enterprise risk management (Deloitte & National of College Ireland, 3). This organization is the largest provider of consulting, financial...

Nucor Corporation’s Competitive Strategies

What are the primary competitive forces impacting U.S. steel producers in general and Nucor in particular? Using Porter’s Five Forces Analysis will reveal that U.S. steel producers had to contend with all of the five competitive forces in this framework and as a result, there is a real threat that...

Organizational Change Management Essay

Managing Organizational Change Change is an ever-present feature that has become a constant in organizational life. This is because change is inevitable for companies that wish to stay competitive and profitable in a shifting environment. However, in employees, organizational change often induces fear and resistance which can have serious damaging...

The Soup Spoon Company’s Marketing Management

The company presented in the case study is The Soup Spoon, which has 21 outlets in Singapore. Although its menu mostly consists of soups, the customers can also purchase salads, sandwiches, and wraps. The company’s ambitions are strong, and the founders of the company aim to become “the Starbucks of...

Supply and Demand Impacts on the Transportation Industry

Introduction The transportation industry is made up of suppliers of transport-related services and consumers of such services. Drawing from a study by Rodrigue and Notteboom (2015), a transport industry that functions efficiently facilitates the meeting of transport demand to ensure that the mobility requirements of individuals are sufficiently met. Every...

The Embraer Company’s SWOT Analysis and Strategy

Introduction Embraer is the third largest aircraft manufacturer in the world. The company has undertaken several strategic decisions that have improved its competitiveness. Government support and specialization in the regional jet market are some of the key success factors of Embraer (Khandwalla, 2001). Embraer faces increased competition from Bombardier. This...

Robert Kiyosaki’s Leadership Style

Introduction The concept of leadership can be broadly defined as the intrinsic ability to internalise a setting with the intention of empowering a group or team to proactively and creatively contribute towards problem solving. The treatise adopts a reflective research in exploring the components of leadership such as transformational leadership...

Organizational Culture: Essay Sample for Free

Organizational Culture: Essay Introduction An organisation’s culture plays an integral role in influencing its success. Particularly, the corporate culture entails the values and behaviours that account for the uniqueness of the organisation’s psychological and social environment. The culture is founded on an array of shared features, including the rules, beliefs,...

Unilever Company’s Progress Analysis

Background of the Company Unilever is one of the most influential multinational corporations in the world that specialises in producing personal care products and cleaning products as well as food and beverages. The company was founded after the merger of Lever Brothers and Margarine Unie in 1929, and it operates...

Virgin Media Company: Scientific Management

Introduction Virgin Media enjoys one of the largest shares in the fibre optic network market. Currently, it has about 4.49 million broadband subscribers and the number is set to increase due to the impressive work that its engineers are doing in relation to digital technology. The progressive growth has largely...

The New Balance Company’s Analysis

Introduction With a history of over a hundred years, the New Balance Company started as the organization that produced shoes for people, who were incapable of using standard footwear due to health issues. William O’Riley founded the organization in 1906 and started expanding into the sports industry three decades later,...

General Motors Company’s Ethical Dilemma

Summary of the Ethical Dilemma that the Organization Experienced In February 2014, General Motors started recalling some of its car models made before 2007 because of their ignition switches which could abruptly shut off the car when one was driving and disable the car’s airbag, steering and brake wheels (Isidore...

Karak Shop Business Plan

The Executive Summary The Sultanate of Oman has become the center of projects and successful global businesses, especially in Muscat area. The tea selling project is a marketable project. The shop would sell different varieties of tea, especially the Karak tea. The residents here comprise of different nationalities. They like...

Maruti Suzuki and Tata Motors Companies’ Analysis

Promotional strategies of Maruti Suzuki India Every organization needs promotional strategies and approaches as they have a huge impact on the reception of the product. In this case, Maruti Suzuki India Ltd has unique products that must be aggressively promoted in order to beat the tough competition in the automobile...

Ferruccio Lamborghini Company Information

Short Biography Ferruccio Elio Arturo Lamborghini was born in April 1916 in a small village Cento in Italy in the family of grape growers. From his early years, he had exposed a great predisposition towards industrialism and machine building. When Ferruccio Lamborghini was a little over thirty years old, his...

Burger King Corporation: Resources and Core Competencies

Burger King Corporation was founded in 1953 in Florida and initially known as Insta-Burger King (Hunger 18-1). The fast food company quickly became popular within its industry and differentiated itself from its main competitor –McDonald’s allowing the consumers to alter the ingredients of the hamburgers without a delay in preparation...

Addressing Disney’s Struggles in Streaming: Profitability and Market Challenges

Introduction The entertainment industry is one of the attractive spheres of numerous companies. People’s desire to be amused and have positive emotions means there is an opportunity to generate billions. At the same time, the emergence of new players in the sphere is limited due to the presence of giant...

Coca-Cola’s New Nutritious Beverage Line: A Response to Health-Conscious Consumer Trends

The launch of Coca-Cola’s new range of nutritious and potent beverages will help the market in an age where customers’ views on health and well-being have taken a top priority. This creative endeavor adapts to shifting customer requirements and demographic and psychographic shifts. This new beverage line has the potential...

Leveraging Digital Strategies to Enhance McDonald’s Promotional Mix

The Elements of the Firm’s Promotional Mix McDonald’s is a company with a versatile promotional mix (PM). The first element of the corporation’s PM, digital and social media marketing, includes publicity that people can view on different devices (Marshall & Johnston, 2019). For instance, McDonald’s has developed digital commercials that...

Bulgari Hotels Resorts and Radisson Blue Hotel SWOT Analysis

Radisson Blue is chain of hotels operating in more than 380 cities, belonging to the Radisson Hotels conglomerate. This chain exists since the 1960s, with the brand coming online in 2009, after a rebranding strategy was launched by the company (Sharma and Jaswal 2022). These hotels can be found in...

The American Automobile Industry’s Porter’s Five Forces Analysis

Abstract Many industries across the globe are experiencing numerous transformations due to some of the recorded trends, such as technological innovations and the need to protect planet Earth. In the United States, the automobile sector has faced numerous challenges that might affect its future performance. While three companies remain dominant,...

The Food Prices Issue and Its Impacts on the Industry

Several factors contribute to rising food prices, including climate change, population growth, and the increasing demand for meat and dairy products. These factors will significantly impact food costs in the coming years. The good news is that many businesses are taking steps to address the challenge of rising food prices....

The Future of the BrewDog Company’s Industry

BrewDog is a significantly young craft beer maker in the U.K, taking the industry by storm. Owned and operated by two friends from their schooling age, the brewery exhibits significantly unique qualities that distinguish it from the rest. Many people, particularly moralists, regard the business as immoral and obscene due...

P&G Supply Chain Management: International Business

It does not matter whether end consumers are aware of the parent P&G and the company should maintain its current approach to branding. This suggestion is because brands like Tide, Crest, Bounty, and others have already established their customer bases and loyalty that the company can benefit from. One of...

The DC Shoes Firm’s Marketing Strategy Analysis

DC shoes is a brand of footwear for action sports, which includes skateboarding and snowboarding. It also manufactures various sports-related paraphernalia, such as hats, bags, t-shirts, and other merchandise. The company is valued at over 1 billion USD, and is considered one of the most successful companies on the market...

Leadership Style and Its Impact on Employees: Case Study Analysis

Leadership style is an important aspect of any kind of business, company, or organization. It includes methods of management, motivation, cooperation, control, penalties, and other factors related to the management of employees. Leadership has a direct impact on the company’s profitability and work efficiency, as it affects the motivation of...

The Definition of the Business Environment

Introduction The definition of the business environment includes all possible internal and external factors as a set that affect the corporation. External factors include economic factors since each corporation needs to adapt to a recession or decline in the economy. Another factor is the legal one since when government officials...

The Starbucks Firm’s Lean Project Implementation Plan

Project Description (Statistical Process Control, SPC) The project is concerned with the implementation of SCP through the introduction of lean management at Starbucks. Lean management entails producing of higher value for zero waste, saving time on serving customers and becoming more efficient, improving process monitoring during implementation, and reaching higher...

FreshDirect Case: Strategic Challenges and Recommendations

FreshDirect is an online grocery delivery service operating primarily in the US. As the title implies, the company focuses on the delivery of fresh produce, aiming at making grocery shopping fast and more convenient. During the COVID-19 pandemic, the company experienced unprecedented growth due to the restrictions. However, even with...

The Deming Prize: Assessment and Benefits

Introduction The Deming Prize, named after Dr. W. Edwards Deming, was established in 1951. To reconstruct Japan’s economy after WWII, the Japanese government encouraged the formation of industrial organizations. This initiative resulted in the formation of the Union of Japanese Scientists and Engineers (JUSE). JUSE gathered experts and executives from...

Reflection on Organizational Behavior Theories

Organizational behavior knowledge is of utmost importance in the workplace since it provides an understanding of why people behave in a particular way. Therefore, it is critical not only to study these theories but to reflect on them to be able to apply them in professional life and career plan....

Total Quality Management Approaches and Techniques

Introduction In the current epoch of unprecedented rivalry emerging from the outstanding variety as well as availability of goods and services, quality is among the most important parameters that enable firms to outcompete the other. Quality management, therefore, has become one of the focuses of strategic planning; a variety of...

Mary Teresa Barra’s Transformational Leadership

Introduction One of the key elements of organisational performance stems from the management’s ability to make correct decisions and lead the company in accordance with the outlined objectives. The case of Mary Teresa Barra, CEO of General Motors, is an interesting and informative example of how transformational leadership can result...

The Success and Failures of Startups

Introduction A startup is a newly established business seeking to grow into a large enterprise or conglomerate. In this case, startups may either fail or succeed depending on the circumstances within which they operate. Some factors that make startup businesses fail include lack of good mentorship skills, mixing friendships with...

Predicting Consumer Tastes with Big Data at Gap

Introduction Donald and Doris Fisher founded Gap Inc. in 1969 in the apparel industry. Currently, their organization has a workforce of 135,000employees located in its 3659 facilities around the world. The huge capital outlay that Gap Inc. made resulted in sales of 15.5 billion by 2000 (Israeli & Jill, 2018)....

Amazon: Summary of the Company’s Products and Services

Amazon is one of the globe’s most influential corporations trading all categories of goods and services over the internet. The organization is known mainly for its online shop, but in pursuit of growth, the company has begun to dominate more than e-commerce (Arnett et al., 2018). Three years after its...

The Leader as Coach by Ibarra and Scoular

Introduction Modern management and leadership strategies define the quality of work and the success of a business in various ways. There are many ways for individuals to improve their performance, and the article by Herminia Ibarra and Anne Scoular for Harvard Business Review in 2019 focuses on understanding the role...

Southwest Airlines: Competitive Advantage and Strategy

Introduction Advantages that may assist an organization in outperforming its rivals are referred to as competitive advantages in business. In addition to being the largest low-cost airline globally, Southwest Airlines Co. is based in Dallas, Texas. When other airlines have struggled for the previous two decades, Southwest Airlines has emerged...

Elon Musk: Evaluating Leadership in the United States

Elon Musk was born on 28th June 1871 in Pretoria, South Africa. He has founded and cofounded some of the most renowned corporations globally, including Tesla Motors Corporation, Space Exploration Technologies, commonly known as SpaceX, and SolarCity. Elon Musk has led these organizations correctly and made them successful. He believes...

Cash Flow Estimation for Sneaker and Persistence Projects

Project Value Sneaker and Persistence are prospective projects that offer a lot to customers and investors. They benefit the customer as new products are released and the investors and owners when they make profits. The aim of this case analysis is to assess the two projects and provide a recommendation...

Stages of the Product Design Process

Abstract This research paper covers the definition, strategic effect, and stages of the product design process. This paper also discusses four steps of Vs. Model and the stages involved in their design and selection of product design process. Planning is the essential phase in designing any product. A series of...

Organizational Development Diagnosis and Intervention

Introduction Organizational development depends on multiple factors that are interconnected and illustrated through the overall outcomes of the company. While employee satisfaction, customer demand, and competitiveness on the market are vital factors that highlight how the business operates, specific negative implications may affect all these essential concepts. The identification of...

Amazon’s Mission, Vision, and Values

The mission is the organization’s purpose that distinguishes it from other companies in the market. Thus, the company’s mission should answer three questions – What does the company do? How does it do? For whom does it do? In turn, the organization’s vision answers the question “What does success look...

The Golf Equipment Industry’s Entry Barriers

Introduction At present, Porter’s five forces analysis is one of the most well-known evaluation methods of business performance. Michael Porter (1979) emphasized the threat of new entrants, the threat of substitutes, the bargaining power of customers and suppliers, and competition as five primary elements of economic rivalry. Specifically, the threat...

Ryanair Firm’s Post-Covid-19 Recovery Strategies

Executive Summary The COVID-19 pandemic had far reaching implications on the global economy. The air travel industry is arguably the most affected from the crisis as traveling was halted by the measures put in place to curb its spreading. Ryanair is a major industry player whose stability and performance were...

Retail Management: Home Depot, Strategic Analysis

The Home Depot, Inc., most commonly referred to as Home Depot, is a major retailer operating within the home improvement sector. The retailer is affected by several economic and environmental factors. The most significant environmental factor affecting the sector is the spread and popularity of online shopping. The sector faces...

Power Plant International’s Risk Assessment Plan

Risk assessment is how an organization may identify the processes and occurrences that may delay or harm organizations’ set objectives and timelines. The organization is also tasked to foresee how every situation will occur and predict how bad it may happen (Aven, 2016). Lastly, the organization must determine how every...

Taylor’s Theory of Scientific Management and Its Relevance to Organizations

Introduction As a result of the industrial revolution and technological acceleration in the 18th and 19th centuries, the situation changed. In both small factories and large enterprises, management strategies established over the years required modernization and refinement. New organizational challenges have arisen due to an increase in the number of...

The Coca-Cola Company’s Objectives and Key Results

Summary Being the beginning of the marketing plan, objectives should be set thoroughly in order to allow a company to achieve its goals. A SMART Objective for Coca-Cola To produce 20 percent more Coca-Cola Zero by the end of 2021. S – the goal is precise. M – the goal...

Intercontinental Hotel Group and Its Industry Analysis

The hospitality business is a complex and multi-component economic environment. For the effective functioning of such an enterprise, it is necessary to consider many factors. To better understand how such a business can function, it is essential to review this area using a specific example. This paper aims to examine...

Personal Communication in Business Organizations

Introduction In the field of business, communication is an integral process that defines how information is gathered, analyzed, and delivered. An individual has to be ready to work hard to achieve a number of goals. Some of the most crucial tasks are to make sure that enough skills are defined...

Google’s Compensation and Benefits System

Companies have developed various ways of attracting and retaining skilled workers. Competition in business is inevitable, and companies have to create multiple approaches to increase their sales. Employee satisfaction is one of the strategies that improve productivity in companies. The majority of workers regard this as an essential aspect of...

Saudi Aramco Company’s Innovation and Technological Performance

Company Introduction Saudi Aramco is a large international oil and gas corporation with a long history of business performance globally. The company is characterized by large volumes of production, partnership, global expansion, and investment in the continuous development of technologies that enable it to obtain a worldwide dominance and industry-specific...

Strategy Implementation at Walt Disney Company

Introduction Strategy implementation entails the process of turning plans and strategies into actions to accomplish strategic goals and objectives. A strategic plan’s performance is more significant than the strategy itself, and many companies having strategic plans usually fail to implement them as required. Moreover, many businesses have a good plan...

Wolfgang Keller at Konigsbrau: Hellas A.E

Konigsbrau A.G is a corporation based in Greek, it produces premium beers, and its worldwide sales were estimated to 2.6 million US dollars. By the time its director was Mr. Wolfgang Keller, Konigsbrau was one of the companies that enjoyed recognition in the whole continent as it was the best...

Online vs. Face-To-Face Meetings in Business

During these unprecedented times of strict quarantine and worldwide pandemic, online communication became the centrepiece of education and business operations. Meetings play a vital role in all these processes, which is why it is important to discuss the pros and cons of online meetings in contrast with the face-to-face version....

Operations Management of a Care Facility for the Elderly

Introduction Any institution dealing with provision of care to dependent elderly persons should ensure that its strategies are broad enough to cover the wide range of needs of the elderly. In order to ensure quality service provisions in elderly care institutions for the aged, it is important for the management...

Vodafone Group Plc Strategic Analysis

Executive Summary The proposed report focuses on the investigation of Vodafone company, the sphere where it operates, peculiarities of its functioning, resources, and strategies used to generate a competitive advantage, as well as the major challenges the company faces at the moment and how they can be resolved. Vodafone Group...

Project Planning and Management

Introduction Project planning is the foundation of any project work success. Managers need to understand all the steps in the project planning process. There are several approaches to project planning but a few are universally acceptable as vital in project planning. This essay seeks to address the topic of detailing...

Online Versus Brick-And-Mortar Stores

Introduction The unceasing evolution of technology has continuously shaped the business sphere in complex ways. Notably, the Internet has become a handy tool in business, with many companies creating virtual stores on the web. This set of circumstances has led to the development of a struggle between online and brick-and-mortar...

Coffee Maker Supreme: Assessment of the Impact of Recent Changes in the Company

Background Coffee Maker Supreme is a worldwide manufacturer of coffee making machines. The company has achieved a global reach in the past few years through its modernized web-based sales approach. The company had manufacturing plants in four different locations across the globe. However, due to the increased demand for specialized...

Maersk Company: Case Study

Introduction The case scenario “A. P. Moller-Maersk Group: Evaluating Strategic Talent Management Initiatives” is expounded retrospectively, throughout the company’s ideological changes since the pre-2003 era till recent times. After reading the article, it becomes clear why human resources function is crucially important and should be aligned with the strategic plan...

Google Strengths and Weaknesses: SWOT Analysis

Introduction Corporates use SWOT analysis as a tool for making decisive and strategic decisions that are essential for the stability of the company in the long run. In fact, SWOT analysis is the most reliable tool managers utilize to come up with the best marketing decisions. SWOT is an abbreviation...

Universalism Versus Relativism in Corporate Social Responsibility

Universalism and relativism describe the two mutually contradicting moral perspectives that arise in connection with cultural issues. The universalist position states that the same ethical and moral codes apply globally regardless of local cultural differences. This viewpoint is enshrined in documents like the Universal Declaration of Human Rights, which insists...

Blockbuster Company Bankruptcy: Case Study

Introduction Managerial accounting is concerned with supporting managers’ decision-making using financial data. It can help managers to understand current performance, anticipate and plan for financial risks, and achieve organizational goals. Bankruptcy is a particularly important concept in this area of accounting since predicting bankruptcy in advance can aid companies in...

Marks & Spencer Ethics and Corporate Social Responsibility

Introduction Corporate social responsibility has become a common business imperative in today’s globalized world. Newspapers, print and audio media are increasingly engaging in debates on benefits that businesses are likely to derive by conducting their businesses responsibly (Darwall, 2002). Management experts are not left in the debate; they are organizing...

Comprehensive Strategic Plan for GM Company

Introduction The purpose of this paper is to prepare a comprehensive strategic plan for ‘new’ GM Company. However, this report will discuss the vision, mission, objectives of GM, Porter’s 5 Forces, the position of GM in the BCG matrix, the grand strategy matrix, generic strategies, and so on. Background of...

The Role of Internet on International Marketing

Background and Objectives Background Nowadays a successful company might rely on how well it markets itself and its products, assuring that its customers are satisfied and pleased, with the purchased products or services, the service received the auxiliary packages of delivery and finance that are offered. Consequently, “innovative managers are...

Johnson & Johnson Ltd.: Supply Chain Management

Introduction The past few decades has witnessed a complete revolution on the way business is conducted and the approach through which organizations relate to one another. This has been facilitated by globalization, advancements in information technology, outsourcing, and a networked economy. Organizations are increasingly finding it necessary to rely on...

Decision Tree Theory Analysis

Introduction A decision tree represents a visual support tool targeted at helping its user to make a conclusion on the basis of available data. It is a tree-like graph that shows a consequence of decisions that are made with the help of information on outcomes, costs, and utilities. Each branch...

Individual Leadership Development Plan and Report

Executive Summary The individual leadership development report focused on conducting a self-assessment to help outline and explain my personal strengths and weaknesses. I was interested in understanding factors that may negatively affect my capacity of becoming a successful senior manager in my current organization. I collected relevant information from various...

MediSys Corporation Case

Introduction MediSys Corporation was incorporated in 2002 in the United States and manufactured medical monitoring solutions and devices for the internal medicine and general practice markets. The company achieved significant success with the release of their first two monitoring systems and became very profitable, and at the same time was...

Rayovac Corporation’s Strategy Analysis

Rayovac is a large producer of consumer batteries and lighting goods, which operates in the international market. Its history dates back to over one century ago, and extensive business experiences helped the company to achieve one of the leading positions in the American and global markets. Rayovac commenced a rapid...

Red Bull Brand’s Integrated Marketing Campaign

List all the ways that Red Bull’s promotional efforts are unique from the mainstream Sports sponsorship The Red Bull brand has been proactive in sponsoring different sports events across the globe. At present, the brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake...

The Impact of Retrenchment on Uganda Employees Satisfaction

Abstract This mixed-methods study conducted a survey and a follow-up focus group with employees of the Uganda Public Service in order to ascertain the impact of asset retrenchment on job satisfaction. The Uganda Public Service has made a number of organizational moves, especially in recent years, to make non-productive and/or...

Clinx Clinic’s Organizational Structure and Staffing

Organizational structure refers to established formal relationships among various units of an organization. The purpose is to ensure that organizations get their work done. This is made possible by having some subdivisions in form of division of labor, which bring coherence within the whole organization. In the structure, each job...

Yahoo! CEO Marissa Mayer and Communication Theory

Introduction The Internet constitutes one of the most important innovations in communication technology. Unlike traditional media such as print, audio, and audio-visual platforms, the Internet fosters two-way communication. Search engines permit people to acquire information at a swift pace by eliminating the necessity of perusing through pages, as in the...

Pacific Grove Spice Company’s Investment Decisions

What is the possible reason for the current pressure from the bank to reduce the debt level in 2011? While it is notable that Pacific Grove has made substantial growth in sales as evidenced by the financial statements, clearly, the increased costs of financing long -term financing has served to...

Samsung Company: Green Reverse Logistics and Supply Chains

Introduction Nowadays, the problem of ecology and pollution is essential as multiple factories have an adverse impact on the planet’s environment on a daily basis. The industry of electronic gadgets plays a significant role in this issue as all the plastic that is not recycled influences nature negatively. The following...

Volkswagen Company’s Emissions Scandal

Introduction According to Bowler, the infamous VW emission scandal refers to a controversy that revolved around software that was strategically embedded in the company’s vehicles with the aim of fraudulently confusing the Environmental Protection Agency (EPA). The software, popularly known as the “defeat device”, had been fitted in about 11 million...

Innovative Leadership Reflection

An Example of a Good Leader Moving a company forward and ensuring its strong position in a target market, is a challenging task due to the necessity to motivate employees and foster loyalty to the firm among them. Apart from providing directions and building plans for the future development of...

Enron Company’s Whistleblowing Scandal

Introduction Whistleblowing is conducted in accordance with Frankena’s four basic requirements for ethics that include avoiding evil, preventing evil, eliminating evil, and doing good (Grace & Cohen, 2010). In that regard, whistleblowing is more about an individual’s moral judgment than it is about clear requirements that obligate individuals to reveal...

Dunkin’ Donuts Consumer Insights

Segmentation and Targeting Dunkin’ Donuts has been on the market for about six decades. Its brands and targeting strategies are designed to evolve along with the changing demands and tastes of its consumer segment. Currently, the consumer segment of Dunkin’ Donuts has a number of different characteristics. For example, the...

Coffee Choices and Consumer Preferences

Introduction Modern life, as well as many good mornings, is hard to imagine without a cup of coffee. Being discovered in Ethiopia around 800 AD, coffee is one of the most popular beverages preferred by people around the whole world. There are multiple choices of occupations where coffee makers are...

Volkswagen Group’s Human Resource Management

Introduction The corporate strategy of the Volkswagen group is to become the top automobile producer and to lead in sustainability within the next six years (Martin, 2010). So as to meet the mentioned corporate strategy, the Volkswagen group will require an effective, resilient, and creative workforce that is properly managed...

Costco Wholesale Corporation’s Compensation Philosophy

Introduction There is no doubt that a well-designed compensation philosophy is vital to a company’s success. Employees are responsible for the execution of corporate goals, and compensation programs should be developed to drive such behavior which will allow a company to successfully execute its strategy. In addition, in today’s ferociously...

Cirque Du Soleil: Blue Ocean Strategy

Key Drivers of Innovation and Entrepreneurial Opportunities that Contribute to the success of Cirque du Soleil Introduction The present paper is devoted to an analysis of the key innovation drivers that can be regarded as contributors to the success of the Cirque du Soleil (CS). In particular, the paper uses...

Google Company: Leadership and Motivation

Abstract At the heart of every competitive firm is an efficient organizational culture. This fact explains why many corporations have been focusing on organizational theory to create the best working environments that can support their business objectives. The practice has led to diverse organizational behaviors, leadership processes, and project management...

Virgin Media Company’s PESTEL Analysis

Definition and Applications PESTEL analysis is an audit tool used to gain an overview of external factors relevant to the organization’s functioning (CIPD, 2015). It consists of six key elements exploring political, economic, social, technological, environmental, and legal factors that have a possibility of influencing the organization’s efficiency and efficacy....

Sany Group’s History, Products, and SWOT Analysis

Overview Sany is a Chinese-based multinational company specializing in construction machinery. Since its creation in 1994, it has grown to the leading company in the domestic market and, starting from the mid 2000s, reached out to the global scene, where it quickly became recognized and acclaimed for the fair pricing...

Effectiveness in Personal Mastery

Personal Mastery Definition In the contemporary world of business, leadership is growing more complex and flexible. The skills of a successful leader are linked to a broad scope of factors some of which people can inherit as aspects of their personalities and characters, and some can be learned and developed...

Huawei Technologies Company Analysis

Executive Summary The report revolves around Huawei Technologies Co. Ltd. and the primary peculiarities of its functioning. Today, it is one of the most fast-growing companies that function in the sphere of telecommunications. The report provides the in-depth investigation of its financial performance, organizational structure, perspectives, integral strategy, marketing approach,...

Australian Rugby Union’s Marketing Campaign

The current paper examines the marketing situation of the Australian Wallabies rugby union team (which is a product of the Australian Rugby Union, the ARU), and provides reflection about its marketing situation on the basis of the research that was conducted earlier. The previously identified issues which are faced by...

Costco Wholesale Corporation: Working Benefits

Introduction The article under consideration is entitled “11 Reasons to Love Costco that Have Nothing to Do with Shopping”. The author of the article is Kevin Short. The piece of writing was published in the online source Huffington Post on 19 November 2013. Kevin Short provides readers with information about...

Logistics: “Isn’t It Obvious?” by Eliyahu Goldratt

Summary of the Book The book “Isn’t It Obvious?” by Eliyahu Goldratt gives a detailed analysis of a company that is struggling to tackle its problems and realize the targeted goals. One outstanding fact about the company is that they have a Jonah (or the goal). In order to emerge...

Etisalat Strategy Analysis

Executive Summary of Etisalat Business Plan Etisalat is a telecommunication company, and it has been in operation for 39 years. Its remarkable performance has facilitated the expansion into emerging markets coupled with acquiring over 160 million subscribers in the Middle East, Africa, and Asia. The strategic management of its operations...

Deloitte Global Company’ Organizational Design Model

Executive Summary This study looks at Deloitte Global mode of organizational design. Deloitte Global and its affiliate firms within the Deloitte global network have adopted a combined organizational approach in its structure and functions. This structure involves a compromise mix of the other organizational design models as evidenced by the...

A Social Identity Theory of Leadership by Michael Hogg

Introduction Hogg, M.A. (2001). A Social Identity Theory of Leadership. Personality and Social Psychology Review, 5(3), 184–200. Hogg’s article presents a vivid analysis of the social identity theory, which describes leadership as a group process rather than the role of an individual. The proponents of this theory review the meaning...

Building Market-Competitive Compensation System

The considerations when building market-competitive compensation systems include two main points. The first one is what the companies hope to gain from compensation surveys; the second one is custom development versus the existing compensation survey (Martocchio 145). Studying compensation surveys from the competitor companies, the managers look for the information...

The Evolution of Business Ethics: Historical Perspectives and Modern Implications

Abstract The case study contains the answers to the questions based on the book of Daniel Terris. In his book, Terris deliberates the history of commercial ethics in the United States since the late 1800s with admiration “to anti-competitive practices, seeking unfair advantage through immoral arrangements with suppliers and public...

Decision Traps in Decision Making

Decision making is an integral part of management. On many occasions managers are not conscious of the decisions they make every day. Whether decisions are made consciously or unconsciously, they have direct or indirect effect on an organization (Russo & Schoemaker, 1990, p.23). To be good decision makers, managers have...

Effective Leadership Strategies of Adam Burke at PBM Plastics

Introduction An effective strategic leader is essential to a successful and sustainable business. Such a leader will be able to identify and correct problem areas in time and coordinate the work of various departments and levels of the company (Dubrin, 2023). Adam Bruke’s entrepreneurial case is a prime example of...

BMW/MINI Supply Chain and SWOT Analysis: A Comprehensive Overview

Analysis of the BMW/MINI Supply Chain A manufacturer of automobiles, motorcycles, and engines, BMW/MINI (Bayerische Motoren Werke AG) was a German company first introduced to the market in 1916. The company has been transformed into a globally recognized brand thanks to its core products, BMW/MINI, MINI, and Rolls-Royce (Hazlehurst, 2021)....

Marriott’s Global Presence, AI Integration, and Competitive Edge in Singapore

Understanding Marriott’s Position Marriott is one of the largest hotel companies with a global presence in the world market. The main field of activity of the organization is the hotel business, in which the company covers all price categories, as it has hotels from a low-price category to a luxury...

Pastas R Us Inc.’s Expansion Criteria and Statistical Analysis

Introduction The purpose of the present report is to determine whether the current expansion criteria of Pastas R Us, Inc. can be improved using statistical analysis. In order to achieve the purpose, statistical analysis was used to study correlations between key performance indicators of the company. According to Mariappan (2019),...

Emerging Trends in Human Resource Management

Introduction As industries shift toward digitalization and globalization processes, there is an urgent need for human resource management (HRM) to adapt to new realities. It means that managers should find innovative ways to attract talented professionals and improve retention rates in their companies. Furthermore, to achieve these goals, HRM specialists...

The EasyJet Company’s Strategic Planning

Executive Summary In this report, the analysis closely looks at EasyJet and the industry in which it competes. To achieve this, the paper has looked into background information on EasyJet. The company was founded in 1995 by Stelios Haji-Ioannou and has gained rapid recognition in the airline industry. The idea...

Negotiation Case Study: Negotiation and Conflict Management

Before analyzing the negotiation, it is necessary to consider the scenario and essential aspects such as purpose and participants. The interaction to be considered in this project is the negotiation of the sale of publishing rights for the book. I want to grant a second party the print and electronic...

The Costa Coffee Production Process

The transformed resources at Costa Coffee are the finished products that are sold to customers, such as coffee, sandwiches, and pastries. These products are created through the transformation of raw materials, which are the transforming resources. The raw materials used at Costa Coffee include coffee beans, milk, flour, and various...

Building Team Cohesiveness in the Workplace

Summary A team dedicated to working together through mutual understanding is a cohesive team. Individuals on a cohesive team usually do not feel that they are working for themselves but for the team as a whole, which is the result of working together. Cohesion can be developed through skills and...

The Joe Fresh Company’s Analysis

Background Information Joe Fresh is a fashion brand created in Canada by the designer Joe Mimran for the Canadian group Loblaw Companies Limited. The company focuses primarily on producing apparel, footwear, accessories, cosmetics, and many other units under the general brand name Joe Fresh. The company is well-distributed all over...

The Booking Firm’s Customer Relationship Management

Introduction Booking.com is the world’s most famous hotel search and service. Due to this system, people from all over the world have been able to book a hotel room. Booking.com was the result of a merger between European online booking firm Active Hotels and Booking Holdings, an online hotel search...

Chevron Corporation’s Opportunities for Adding Value

Introduction Chevron Corporation is among the top-ranked energy companies globally, with headquarters in San Ramon, California. It was founded in 1870 as a successor of the Standard Oil Company. The company mostly deals in oil and gas products with an international presence in the market’s value chain. Moreover, the corporation’s...