Introduction Companies’ corporate and competitive strategies determine how well they will operate their respective markets and compete with other players. Tesla Inc. is an automobile manufacturer that competes with other large firms that have been in the market for decades, such as General Motors Company and Bavarian Motor Works (BMW)....
Topic: Business Strategy
Words: 1791
Pages: 6
Abstract Marketing is a major determinant of whether or not a company will survive the turbulent market. Most definitions attribute marketing to the processes involved in value creation for consumers. Marketing strategy involves planning, implementing, and monitoring marketing activities to deliver company objectives. This paper explores the Body Shop’s current...
Topic: Marketing
Words: 3236
Pages: 11
Culture shock is a pretty common issue in businesses that is tended to be overlooked. It occurs when people move to another country or face a new culture, which leads to confusion, anxiety, shock, astonishment, or feeling of uncertainty (Segal et al., 2021). Its importance does not have to be...
Topic: Culture
Words: 324
Pages: 1
Impact of Counterfeiting Practice on National Brand Manufacturers The counterfeit practice affects national brand manufacturers in numerous ways. Firstly, counterfeiting can cause a loss of revenue for the copied brands (Song et al. 2). Consumers may purchase a product perceived to be produced by a certain brand. Therefore, the original...
Topic: Business
Words: 341
Pages: 1
Introduction Leadership and management theories have helped form and shape the way organizations are governed. However, these theories are different and can be applied to achieve different organizational purposes. For example, transformational leadership is one of the classic theories where leaders motivate their followers by increasing self-efficacy (Yukl & Gardner,...
Topic: Leadership
Words: 2512
Pages: 9
Introduction Every leader has distinct characteristics evidenced by the skills portrayed by a leader in dealing with others. Leaders are the principal decision-makers in any organization, crucial for team management, process improvement, and talent management. Democratic leadership is one of the most important types of leadership for leaders to follow...
Topic: Leadership
Words: 823
Pages: 3
Employees should be well aware of their manager’s expectations and management style to understand whether they can perform their job properly. Employers should also know what their workers expect from their position before starting the process of employment. When both a manager and an employee have a clear understanding of...
Topic: Business
Words: 554
Pages: 2
Introduction: Team Management The organization requires a strong team management to prosper. The four areas that requires improvement include: Leadership and management. Followership. Decision- making models. Emotional intelligence. Leadership and Management Rewarding the employees as a motivational factor. Enhancing the skills of the employees. Creating an innovative environment. Establishing a...
Topic: Business
Words: 250
Pages: 1
Executive Summary The COVID-19 pandemic had far reaching implications on the global economy. The air travel industry is arguably the most affected from the crisis as traveling was halted by the measures put in place to curb its spreading. Ryanair is a major industry player whose stability and performance were...
Topic: COVID-19
Words: 1438
Pages: 5
Introduction Barns Group Limited is an organization like many others that encounters different forms of unethical acts. For instance, looking at the IT department, there is a scenario that has been mentioned earlier concerning asking for an employee’s login details from a manager. It is hard to judge whether the...
Topic: Ethics
Words: 1483
Pages: 6
Introduction In the modern world, Sony is a multinational enterprise that produces and sells various goods, such as gaming consoles, TVs, smartphones, technological devices, and even movies. Sony is a Japanese corporation with its headquarters in Tokyo; however, it developed over time and currently functions in regions like China, Europe,...
Topic: International Marketing
Words: 944
Pages: 3
Introduction Entering a foreign market can be a remarkable challenge even for highly developed large-scale companies. The case of Google China, a product designed specifically for the Chinese region, is an excellent example of a failed method of cross-country growth, an endeavor that cost Google substantial time and resources. This...
Topic: Google
Words: 912
Pages: 3
Managers are, for the most part, responsible for everything that occurs in the working environment. This incorporates the activities of their representatives and any errors they make. However, it is only possible if workers care about the business’s benefit. Sometimes, employees themselves can likewise be responsible in specific cases, especially...
Topic: Business
Words: 572
Pages: 2
Introduction Conflicts are frequently perceived as an unavoidable negative aspect of personal relationships between people that could have adverse consequences. Even though the aspect of conflicts being an inevitable component of people’s relationships is sourced in a sociocultural character of human nature, it does not necessarily have a negative character....
Topic: Conflict
Words: 1247
Pages: 4
Ethical issues in business create many problems that can extend negative effects on its reputation, productivity, and profitability. Companies are forced to bear responsibilities when their leaders or employees engage in unethical practices. They offer a reflection of the organization’s beliefs, attitudes, values, behaviors, and language that defines its culture....
Topic: Samsung
Words: 1450
Pages: 5
Master Organizational Chart The chart includes the senior executive leadership tasked with providing healthcare governance and giving priorities to initiatives. The Guidance team performs the role of providing a steady-state domain while the clinical team refines the output of workgroups and general implementation. The workgroup is responsible for providing the...
Topic: Healthcare
Words: 574
Pages: 2
Introduction The current report examines the financial performance of a top carmaker in the motor industry. The company to be analysed is Toyota Motor Corporation, Japan. A number of financial ratios will be analysed with a view of understanding the company’s profitability, earnings, risks, and cash flow in the last...
Topic: Corporation
Words: 2250
Pages: 8
Introduction A number of authorities have given various definitions of corporate governance. Mallin argues corporate governance is a broad term that encompasses various aspects such as concepts, theories and practices of board of directors, executive and non executive directors (2). Corporate governance focuses on how boards, investors, business executives, auditors...
Topic: Business
Words: 4435
Pages: 16
Introduction Leadership is a powerful strategy that helps managers guide their followers to complete their roles efficiently. The implementation of desirable styles guides employees to collaborate, become more involved, and focus on the outlined organizational goals. This discussion gives a detailed analysis of transformational leadership and reaction to the article...
Topic: Disney
Words: 567
Pages: 2
Executive Summary JD Sports is a rapidly growing company realizing sportswear of popular manufacturers as well as its own brands. It is based in the UK and operates in nineteen countries, including not only Europe but also Australia, South Korea, Malaysia, and others. The situation for the business seems to...
Topic: Business
Words: 3379
Pages: 12
Just like in the rest of the society, concepts such as transparency, fairness, justice, and equality play an important role in the workplace. Particularly, the employees’ perceptions of both procedural and distributive justice may have an impact on their job satisfaction and turnover intention. In any system, procedural and distributive...
Topic: Justice
Words: 399
Pages: 2
Today, there exist two common tools for portfolio management: the IE matrix and the BCG matrix. The Internal-External (IE) matrix is a valuable tool that is used in strategic management and that belongs to the group of portfolio management tools (David, 2013). It is applied when a business needs to...
Topic: Business
Words: 281
Pages: 1
Product Pizza Hut is a well-known restaurant that is primarily focused on modern Italian and Western cuisine. The franchise represents the world’s largest pizza chain with over 12,000 establishments and delivery points worldwide. Furthermore, the chain is known for its innovative approach to new product development. Despite a fairly extensive...
Topic: Marketing
Words: 1119
Pages: 4
Introduction Resistance to change especially at the workplace is inevitable in any organization. It is considered a natural condition because it is a basic tenet of human behavior. Organizations should devise mechanisms for dealing with change resistance on organization policies. Change resistance may take different forms ranging from obvious ones...
Topic: Business
Words: 598
Pages: 2
Executive Summary The paper discusses and analyzes human resource planning and its impact on the organization, Unilever. Special attention is given to organization, industry analysis, and current HR strategies used by the company. The paper discusses research methodology used to collect the data. Also, the paper analyses HR department and...
Topic: Business
Words: 4738
Pages: 17
Introduction The contemporary business world constantly goes through significant advancements and requires organizations to adapt to various changes. Companies no longer feel that their only aim is to fulfill the needs and desires of the clients but realize that creating a positive working environment determines the success of their operations....
Topic: Workplace Diversity
Words: 1945
Pages: 7
Introduction The coordination of supply chains is essential for big corporations that provide goods for their customers. Large volumes of products that need to be supplied frequently require logistic planning. To satisfy consumers’ needs in the most efficient and timely manner, companies utilize information management systems (IMS) that help find...
Topic: Amazon
Words: 850
Pages: 3
Research activities aimed at improving the quality and effectiveness of management are conducted not only by researchers but also by managers at all levels of organizational structure. In the process of management research, the researcher or manager often has to conclude the unknown based on existing knowledge. In this regard,...
Topic: Management
Words: 893
Pages: 3
E-business is a type of a business strategy which includes presence on the Internet. E-commerce refers to a set of online services which are used for financial transactions, purchases, and trade. With the development of modern technologies, the Internet has become an integral part of everyday life. Due to the...
Topic: Commerce
Words: 686
Pages: 2
Today, the global business is filled with cut-throat competition and most of the companies are trying to expand their business internationally. While doing business internationally, different factors like culture, economy, and political system, etc. of the other countries need to be analyzed. Among them, the cultural factor or culture has...
Topic: Culture
Words: 884
Pages: 3
Summary of the case Coca-cola is the largest beverage company in the world and employs about 71,000 people in over 200 countries. It has a range of products which includes: diet coke, coca cola, sprite and fanta. There is concern from coke that the move towards healthy eating and drinking...
Topic: Coca Cola
Words: 662
Pages: 2
Introduction Marks & Spencer PLC is one of the leading retailers in the United Kingdom with a claim that it has over twenty-one million customers visiting its stores each week. Over seventy-five thousand people have found their employment in the company in its over six hundred stores in the UK...
Topic: Management
Words: 1452
Pages: 5
Introduction Business management comprises organizing, planning, directing, facilitating, and leading a group of people and other resources to accomplish a desired economic goal. The success of any business entity is largely hinged on the ability of the management to wade through constantly changing business challenges and emerge with an optimal...
Topic: Beer
Words: 2768
Pages: 10
Executive summary The world of business is exposed to many factors that require the management to fully comprehend in order to develop and make use of the best polices and strategies that will add the competitive advantage of the company. Specsavers as eye care ear care service provider and retailer...
Topic: Business
Words: 3231
Pages: 12
Introduction Marketing communications are messages and related media used to communicate with the target market. It involves all the traditional forms of promotion including advertising, sales promotion, personal selling, publicity and public relations. It also includes all points of contact between the organization and other stakeholders. Jefkins, F. W., (1982)....
Topic: Communication
Words: 4028
Pages: 15
Introduction The market of spa services, as a form of development of the beauty and health industry, has emerged in the world in a concise period. Due to the national peculiarity, to arrange everything in its way, our SPA turned out to be different from the “pure blood” counterparts –...
Topic: Management
Words: 1459
Pages: 5
Globalisation made the world shrink as the distance (both geographic and cultural) between people is decreasing due to the development of technology. Multinationals serve as one of the instruments of globalisation as they often shape the economic, social, and political landscape of countries to a certain or significant extent (Cohen...
Topic: Coca Cola
Words: 1650
Pages: 6
Introduction Operations management is directly dependent on a company’s strategy, and this aspect needs to be taken into account when analyzing organizations’ strengths and weaknesses in planning and realising their operations. Thus, operations management is the approach to managing a range of resources that are used to manufacture certain products...
Topic: Management
Words: 2977
Pages: 16
Adidas vs. Nike Social Media Accounts: Essay Introduction In the modern world, communication channels are developing rapidly, expanding Internet communications, which allow companies to interact with potential consumers, distribute content quickly, and deliver more accurate and relevant information, implementing advertising and PR tasks. One of the most actively developing methods...
Topic: Adidas
Words: 5388
Pages: 20
Nike Company Analysis: Introduction This paper is a critical analysis of Nike, an American based fashion and apparel company. Key sections of this document provide an evaluation of the company’s external environment, its market share, internal operational dynamics and critical factors that influence its performance. The last section of the...
Topic: Nike
Words: 1998
Pages: 7
Why has Walmart viewed international expansion as a critical part of its strategy? After its incorporation in 1962, Walmart was growing and expanding at a rapid pace. The company was able to gain a significant competitive advantage and outdo its contenders due to its high levels of service, well-established and...
Topic: Globalization
Words: 1396
Pages: 5
Reasons to Consider Different Types of Business Combinations Company mergers are a rather common occurrence in the contemporary realm of the global economy. The concept of a merger implies that two organizations join to create a single entity (Hill, n.d.). The specified phenomenon has several explanations, the opportunities for increasing...
Topic: Business
Words: 583
Pages: 2
The role of the international HR business Partner in your specific The sphere of human resource management could be characterized by the increased level of attention given to it nowadays. For this reason, some new elements peculiar to it appear. Thus, HR business partners (HRBP) could be defined as specialists...
Topic: Hiring
Words: 1431
Pages: 5
The Organization and Its Mission Background of the company Marks and Spencer PLC, commonly known as M&S, was founded in 1884 by Michael Marks and Thomas Spencer in Leeds under the United Kingdom laws. M&S is a leading British retailer with headquarters in the City of Westminster, London. About 21...
Topic: Marks & Spencer
Words: 2991
Pages: 11
Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meanings were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings? Sony...
Topic: Corporation
Words: 1296
Pages: 4
Abstract Value engineering and value management as significant features of capital projects are two project management techniques that identified as critical in optimizing project value for the target cost. Research has shown that value management and value engineering thrive on hard and soft system thinking paradigms, with value engineering mainly...
Topic: Management
Words: 13420
Pages: 49
Working in a local ginnery has been one of the worst moments in my career. I have been working in this organization for six months only but I have had bad experience. Apparently, will not continue working in the same position. In particular, our general manager, the human resource manager...
Topic: Business
Words: 844
Pages: 3
Executive Summary There are different leadership styles within the UK restaurant sector. Among the predominant leadership styles within this sector are democratic leadership style, autocratic leadership style, laissez faire leadership style, and participatory leadership style. The research paper will explore these leadership behaviour orientations within the restaurant sector in the...
Topic: Leadership
Words: 14165
Pages: 55
Does the firm have resources (tangible/intangible) or capabilities that give it a competitive advantage? Microsoft is a company based in the US that manufactures and develops software products for the use of computers. Some of the software it develops includes; operating systems, server applications, business solution applications, information worker applications,...
Topic: Corporation
Words: 501
Pages: 2
Overview In the first video clip of the Corporation, the Office Manager, Barbara Mitchell, is reluctant to invest in the automated system of the company due to its high costs. It is estimated that the project will cost around 5Million. The Universal Systems Manager, Rod Jevons, asks the manager how...
Topic: Conflict
Words: 2775
Pages: 9
Case Scenario The company selected for this scenario is Bechtel Group Inc. It is the largest construction and civil engineering company in the US, which specializes nearly every sphere of construction work ranging from infrastructure to mining and metals, oil, gas, chemicals, and nuclear engineering. It is famous for its...
Topic: Management
Words: 2865
Pages: 10
Project Task Statement This project seeks to address the fundamental question of the electronic marketing system, and how its application is relevant to Build-A-Tee. It explains how electronic technology enhances and anchors the traditional system of communication that the retail business should apply. The appropriate created method, Build-A-Tee E-commerce System...
Topic: Marketing
Words: 816
Pages: 2
Introduction The productivity of a company is dependent on its ability to proactively organise its human resource management strategy. As a matter of fact, labour is a vital factor of production that quantifies the performance, output, and goal achievement with optimal use of available inputs. The Barclays Bank in Stanford...
Topic: Banking
Words: 2775
Pages: 10
Leadership style is an essential managerial characteristic. According to Lewin’s model, there are three types of leadership: authoritarian, democratic, and laissez-faire (Marquis & Huston, 2011). Authoritarian leadership is characterized by rigidity, strict control, and discipline. Such leaders mainly focus on the desired results. Within organizations, authoritative leaders tend to ignore...
Topic: Authoritarianism
Words: 602
Pages: 2
Introduction The transportation industry is made up of suppliers of transport-related services and consumers of such services. Drawing from a study by Rodrigue and Notteboom (2015), a transport industry that functions efficiently facilitates the meeting of transport demand to ensure that the mobility requirements of individuals are sufficiently met. Every...
Topic: Business
Words: 554
Pages: 2
How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...
Topic: Leadership
Words: 1744
Pages: 7
Introduction This paper is aimed at examining strategic management in Nokia Corporation. In particular, it is necessary to determine whether this management function corresponds to the current needs of this company, and external or internal environment. One of the major tasks is to show Nokia’s strategies are formulated and implemented....
Topic: Corporation
Words: 1899
Pages: 7
Introduction Nowadays, the construction sector seems to be one of the most important and rapidly growing industries in the UAE. This is caused by the extensive development of various other sectors, including hotels, residences, and cooperation with major international companies as well as upcoming events such as EXPO 2020, for...
Topic: Construction
Words: 3047
Pages: 12
Executive Summary Tesco, a UK-based multinational retail firm has outlets in 11 countries across Asia and Europe. In China, this company benefits and suffers from macro environmental forces in equal measures. The demand by the Chinese government to have control over ventures between state-run entities and foreign companies prevents Tesco...
Topic: Tesco
Words: 3138
Pages: 12
Howard Schultz’s managerial style at Starbucks is admired and analyzed by many scholars. As the corporation’s chief executive officer (CEO), he applied servant leadership efficiently in order to empower his followers. This practice resulted in a positive culture that continues to drive the company’s performance. The presented discussion uses a...
Topic: Leadership
Words: 1106
Pages: 5
Brief Summary of the Case The case that we are supposed to analyze is devoted to the experience of one diving resort that suddenly became less popular among tourists. In 2008, the owner of the Coral Divers Resort found out that the number of divers using their services was gradually...
Topic: Business Strategy
Words: 2235
Pages: 9
If you’re about to write a paper on Colgate marketing strategy, check out our sample! Here, you’ll find information about marketing mix of Colgate, the company’s campaigns, positioning, branding, and other aspects. Introduction A marketing plan is a comprehensive document that covers an organization’s product promotion efforts for a given...
Topic: Marketing
Words: 2520
Pages: 10
If you are about to conduct Disney market research, you are at the right place! Here, you’ll learn about Disney marketing strategies and campaigns to get inspiration for your paper. How does Disney conduct market research? What is an example of their findings? Disney has been actively conducting market research...
Topic: Disney
Words: 1174
Pages: 5
Introduction Emirates airline is a (relatively) new full-service network carrier in Dubai, United Arab Emirates (UAE). Despite being a relatively new company, the airline has become among the fastest growing companies in the Gulf region (The Emirates Group 2014). In fact, globally, the airline is the most profitable aviation company....
Topic: Airlines
Words: 2645
Pages: 10
HP Business Strategy: Introduction Hewlett Packard (HP) is a company that plays a leading role in providing its customers and other businesses with products and services such as IT infrastructure, computing technologies, and solutions (Ghori 120). It also offers global services in imaging, personal computers, printing, and access devices. The...
Topic: Business Planning
Words: 5528
Pages: 21
Our sample essay will focus on Toyota and Mercedes’ competitive advantage and marketing strategy case study. Introduction This paper will compare two companies, namely, Toyota and Mercedes, which are among the world’s best automobile manufacturers and sellers. The goal is to examine their competitive priorities and operations strategies. The paper...
Topic: Toyota
Words: 2035
Pages: 8
Need an analysis of the marketing environment Hyundai Motor Company operates? Read this essay! Learn the secret of Hyundai business strategy that made the company so successful. The Hyundai strategy includes an environmental policy that meets modern sustainability and technological innovation challenges. Want to know more? Keep reading! Overview of...
Topic: Marketing
Words: 4751
Pages: 18
Executive Summary Vodafone Hutchison Australia (VHA) recently undertook organisational restructuring in an effort to achieve operational efficiency and improve customer experience. One of the strategies that the firm implemented in its restructuring process included downsizing its operations. However, the firm experienced challenges in its restructuring efforts. This report analyses the...
Topic: Challenges
Words: 4236
Pages: 16
Introduction Leadership is complex and has various definitions, qualities, concepts, and theories. As such, different leaders apply different leadership approaches and styles. A comprehensive yet precise definition of leadership portrays leadership as a multidimensional process of identifying goals, motivating others to act, and giving pertinent support to realize mutually agreed...
Topic: Business
Words: 1097
Pages: 4
Introduction In the current times, creative industries had become imperative contributors in the economies of any state. It is for this reason that regulatory bodies and governments have started to support creative industries so that yield of the industry can be utilized to the fullest. Creative industries not only contribute...
Topic: Business
Words: 6588
Pages: 24
Introduction Effective leadership is considered essential in the development of nations and institutions. Although organizational leadership is a universal concept, its attributes and effectiveness differ across cultures. The multi-phase GLOBE study sought to define how culture shapes leadership efficiency in organizations (House et al. 2004). The large-scale project drew data...
Topic: Leadership
Words: 2848
Pages: 11
Introduction Hogg, M.A. (2001). A Social Identity Theory of Leadership. Personality and Social Psychology Review, 5(3), 184–200. Hogg’s article presents a vivid analysis of the social identity theory, which describes leadership as a group process rather than the role of an individual. The proponents of this theory review the meaning...
Topic: Leadership
Words: 1489
Pages: 6
The article “Unpacking Lego” explores the growth trajectory of a company (Lego) that has expanded to become the second-largest manufacturer of toys in the world. Also, it explores the current challenges that the management of the company is dealing with. Lego has grown into the second-best toy manufacturer over ten...
Topic: Challenges
Words: 564
Pages: 3
Background Wal-Mart is an American international retail company that operates chains high-discount warehouse stores and departmental stores. The corporation has been ranked first among public corporations in the whole world. The Walton family owns over 48% of its stake, making them the major shareholders of the company. Wal-Mart owns 8,500...
Topic: Walmart
Words: 2248
Pages: 9
What were the reasons for the adversarial relationship between Wal-Mart and Proctor & Gamble in the past? Despite the fact that Wal-Mart could not be considered a former rival of Proctor & Gamble (P&G), the relationships between the two left much to be desired several decades ago. Defining the key...
Topic: Procter & Gamble
Words: 564
Pages: 3
Introduction In the 21st century, the global environment is characterized by a high rate of dynamism, which affects the operation of organizations. The sources of change are either internal or external. Organizations are affected by the changes since the factors that result in change are closely interrelated. For instance, amongst...
Topic: Relationship
Words: 2362
Pages: 9
Introduction The corporation has generally adopted a broad product approach as its primary strategy. However, under the supervision of a new chief executive officer, the company is transforming its strategy from selling several vehicle lines, including passenger cars, to one that concentrates on developing sports cars and trucks. The issue...
Topic: Business
Words: 3907
Pages: 14
Introduction Business transformations are part of the life cycle. Among them are technological improvements and rising market competition. These factors drive companies to reconsider current approaches and offer new ones. For instance, e-commerce emerged, which looked to dominate the retail industry from the start of the 2010s, forcing retailers to...
Topic: Business
Words: 1678
Pages: 10
Company and Ticker Symbol Walmart Inc. is one of the biggest companies operating in retail trade in the U.S. and worldwide. Walmart was established nearly eight decades ago by James Lawrence Walton and Samuel Moore Walton. The company is currently ranked in position one on the Fortune Global 500 list,...
Topic: Business
Words: 1269
Pages: 6
Background The company Just Eat has become one of the largest businesses in the world, offering online food ordering services. The company’s core activity is to help customers order takeaway food from various restaurants in different cities. The company’s story began in 2001 when a group of Danes sought to...
Topic: Marketing
Words: 2830
Pages: 10
Introduction Uber is a bright example of the so-called gig economy based on short-term contracts. It has a minimum number of full-time employees and minimizes its expenses through online services. Despite significant expenses to pay drivers and invest in technological advances, such a business relies on the developed technological infrastructure...
Topic: Uber
Words: 676
Pages: 3
Data Collection for Decision Making Understanding the economic and political environments of three different countries will help predetermine the success of a product’s entry into the market. Such analytics will minimize the risks of product buyers’ non-acceptance when choosing geographic diversification. The political system is expected to influence legislation and...
Topic: Business
Words: 672
Pages: 2
Executive Summary This paper presents a financial analysis of Domino’s Pizza based on information from the reporting for the last three years. The evaluation was made according to vertical and horizontal analysis and compared with competitor Yum! Brands and the industry. In addition, the current financial position was shown through...
Topic: Business
Words: 1627
Pages: 6
Strategic Planning in Marketing For a business to stay ahead of others in the industry, it must constantly improve. However, success and improvement do not come just because the firm needs them; they develop a strategic plan that explains where the firm is right now, where it wants to go,...
Topic: Marketing
Words: 998
Pages: 4
Introduction Zegna is an Italian fashion and textile company founded by Ermenegildo Zegna in 1910 in Trivero, Biella province, and founded in the Piedmont region of North Italy. The firm aims to give its customers exceptional products that mirror its tradition of fine craftmanship characterized by exclusive style content and...
Topic: Brand
Words: 1478
Pages: 5
The Use of IT to Gain a Competitive Advantage at Otis The establishment of OTISLINE helped the company gain a competitive advantage by enhancing its information services, customer service, control of mechanisms, and marketing. Thus, Brad Robertson, the director of service operations, admitted that “OTISLINE improved the visibility of our...
Topic: Business
Words: 1461
Pages: 5
Introduction Working in the tourism and travel field requires the companies involved to be highly flexible and able to address guests’ ever-changing needs. At the same time, for firms whose income directly depends on the number of travelers and their satisfaction with their vacation, the formation of business models yet...
Topic: Business Strategy
Words: 1923
Pages: 7
Introduction It is essential to comprehend how both leaders and their followers perceive traits that shape a person’s ability to influence others productively. People commonly identify five major attributes that describe one’s personality and expected behavioral patterns. Daft (2018) states that these parameters include “an individual’s extroversion, agreeableness, conscientiousness, emotional...
Topic: Leadership
Words: 838
Pages: 3
Introduction In the modern world, precarious work is becoming more popular in the gig economy. This type of employment is rising due to insufficient public jobs and the lack of demand for people in the traditional labor market (Marginson, 2015). The structure of the essay consists of describing precarious work,...
Topic: Challenges
Words: 2721
Pages: 10
Case Background Peabody Fabricating Company is currently reviewing the benefits of producing its component over purchasing an identical product from a supplier in the future. The annual demand is 3,200 units, and the cost of capital is 14%, according to financial analysis. According to the accountants from the case study,...
Topic: Outsourcing
Words: 1767
Pages: 6
Executive Summary The marketing management of Airbnb was looked at in this case study. The organization has used the marketing mix to attract potential customers through a value-based pricing strategy, targeted segmentation, and advertising and promotion. In addition, Airbnb has customized its marketing strategies using a data-driven approach, built a...
Topic: Brand
Words: 1161
Pages: 5
Concept of Production Function The production function is a mathematical formula that describes the optimal relationship between the variables and quantity of input for production and the output quantity. This idea was chosen because it explains questions about marginal productivity, output, and the most cost-effective manufacturing means. Entrepreneurship, labor, land,...
Topic: Farming
Words: 667
Pages: 2
Executive Summary The report focuses on analysing the application and importance of operations management principles at Total Energies. A brief overview of Total Energies has been identified, as well as analysing of some of the challenges facing its operations. However, the competitiveness of the company in its operation management has...
Topic: Management
Words: 5209
Pages: 19
Summary This paper examines the strategies Hewlett-Packard (HP) implemented to remain competitive in the market and achieve long-term success. The paper will also include business-level strategies and corporate-level strategies adopted by HP Company. As the main HP’s competitor, the paper also discusses how Dell has adapted its strategies to remain...
Topic: Business Strategy
Words: 2258
Pages: 8
Amazon is actively using the penetration marketing strategy to maintain its leadership position in retail sales. The purpose of this strategy is to convince as many customers as possible to purchase the company’s products. Different approaches can be used, such as lowering prices or increasing customer awareness of the products....
Topic: Amazon
Words: 381
Pages: 1
Introduction The aviation industry has significantly changed as a result of new technologies and the Covid-19 pandemic. Airlines have had to balance between providing secure travel and ensuring the costs do not limit travelers. The Indian airline sector is one of the fastest growing in the world due to a...
Topic: Airlines
Words: 2840
Pages: 10
Introduction Southwest Airlines is a low-cost American airline founded in 1967 and headquartered in Dallas, Texas. According to Dias (2020), it is one of the largest airlines in the United States, operating over 4,000 daily flights to over 100 destinations. With a focus on providing low-cost air travel and delivering...
Topic: Airlines
Words: 4183
Pages: 15
In this discussion, we will explore the external and internal environments at Tesla, Inc. Tesla’s five forces of competition, external threats, strengths, and weaknesses will be examined. Moreover, the mechanisms of how these factors have contributed to the company’s success and challenges will be desribed. The aim of this discussion...
Topic: Tesla
Words: 1607
Pages: 5
With the rapidly growing global economy and the development of interstate supply chains, which is especially relevant for transnational companies, the phenomenology of ocean transport turns out to be most relevant. In general, this mode of transport should be understood as a synthesis of liners and tramp vessels, which make...
Topic: Ocean
Words: 668
Pages: 2
The most prominent furniture shop in the world is a Swedish firm called IKEA. The business operates in 55 nations and employs more than 76,000 worldwide (Roy, 2020). The global market leader’s success can be attributed to its comprehension of the customer and target prospect’s wants, the potential of its...
Topic: IKEA
Words: 674
Pages: 2
It is hard to disagree that one of the primary goals of most businesses is to maintain high competitiveness and be the main choice of numerous clients. In order to achieve these objectives, it is of vital importance for companies to select appropriate and effective strategies that would help them...
Topic: Business
Words: 571
Pages: 2
Introduction The marketing mix is the theoretical basis on which all promotion methods are built. The two most basic tasks of the marketing mix are to increase the perceived value of the product in order to provide the company with a long-term perspective and profit (Keller & Brexendorf, 2017). The...
Topic: Brand
Words: 874
Pages: 3
The soda company made a name for itself with unique labels that feature a variety of customer-submitted photographs and bottle caps with personalized customer messages. Jones Soda developed an intimate relationship with its customers by employing a customer-focused approach. It evolved into a customer-focused company, with flavor ideas, packaging, and...
Topic: Marketing
Words: 593
Pages: 2
Interactions in the workplace are the typical expectations for conversations between individuals in various roles within a business or company. I have chosen this type of interaction because it involves face-to-face engagement; therefore, it is more productive than printed or audio-only exchanges. As such, during work operations, staff would recognize...
Topic: Communication
Words: 1219
Pages: 4
Introduction Environmental analysis is an important aspect of business assessment that serves various purposes in aligning strategic policies within the internal and external surroundings. In David and David’s (2014) opinion, environmental analysis is a fundamental approach incorporated in identifying internal and external elements of any business environment. As a result,...
Topic: Airlines
Words: 1273
Pages: 6
Introduction SWOT analysis is an effective method for assessing the main performance factors of an organization or business. The purpose of the use is to identify the areas of opportunity and the main threats to the enterprise, covering all the necessary aspects (Clark, 2017). SWOT analysis includes strengths, weaknesses, opportunities,...
Topic: Tesla
Words: 533
Pages: 2
Introduction Modern technological progress implies a high level of competition among the leading players in the market. Manufacturers of gadgets, smartphones, and laptops, such as Apple, Samsung, and Google, adopt each other’s technology and try to provide customers with a better product than the competitor. Each company chooses a specific...
Topic: Apple
Words: 944
Pages: 3
Summary Amazon, the world’s biggest e-commerce brand established by Jeff Bezos, was founded in Washington in 1994 and again in Delaware in 1996. Its website was launched for the first time in 1995. In addition to being a worldwide e-commerce brand, Amazon is also a prominent cloud player and is...
Topic: Amazon
Words: 1241
Pages: 4
Leadership is an exceptionally crucial ability in all areas of life, including business. Leaders influence others and can shape the direction of the development of their organization. The TED talk by Drew Dudley entitled Everyday Leadership is dedicated to the concept of small-scale leadership and how people can impact each...
Topic: Leadership
Words: 319
Pages: 1
Introduction The Deming Prize, named after Dr. W. Edwards Deming, was established in 1951. To reconstruct Japan’s economy after WWII, the Japanese government encouraged the formation of industrial organizations. This initiative resulted in the formation of the Union of Japanese Scientists and Engineers (JUSE). JUSE gathered experts and executives from...
Topic: Business
Words: 1691
Pages: 7
Human relationships continue developing and improving regularly, affecting the creation of new political and economic norms and regulations. According to van Krieken (2019), some issues of dualism are always present in the world: individual vs. society or agency vs. structure. At the same time, technological and structural shifts promote the...
Topic: Monopoly
Words: 607
Pages: 2
The Rio Tinto Group is an Anglo-Australian international organization that is the world’s fastest-growing metal and mining firm, and it produces iron ore, copper, precious metals, gold, and plutonium. It is second only to BHP in terms of production volume. In 1873, an international business association purchased the Rio Tinto...
Topic: Business
Words: 2098
Pages: 7
BVLGARI is one of the masters of diversification in the jeweller business. It has continually reinvented itself since the 1920s, following Sotirio Bvlgari’s decision to start developing luxury watches alongside the previous family business of making high-end jewellery (Hotinceanu 2021). The organization was created in 1884 and has continually exhibited...
Topic: Business
Words: 1211
Pages: 4
Introduction The case study illustrating DuPont’s approach to organizational management is based on the use of experiments instead of traditional change management through the stages of change. Hence, this example demonstrates that companies can use varied methods for facilitating the changes that are vital for the company’s future, and other...
Topic: Management
Words: 1186
Pages: 4
Introduction Dell is one of the largest computer companies established in the 1980s. Since its inception, Dell has achieved great success as a company specializing in the PC market. Dell struggled to maintain a competitive edge during its 2013 privatization (Case Study). Investor Carl Icahn took to social media to...
Topic: Dell
Words: 1742
Pages: 6
Introduction Maintaining an ethical decision-making framework in the realm of skyrocketing competition rates and increasingly challenging sociopolitical and socioeconomic setting is a highly complicated task. Moreover, with the rise in the importance of information management as the main tool for predicting customer behaviors and market changes, a range of companies...
Topic: Advertising
Words: 2070
Pages: 7
Importance of Marketing for a Business Marketing is an integral part of the business as it engages customers. Marketers have the task of studying the market – its trends and buyers’ needs. They create forecasts of a specific demand and how the business can satisfy it. As a result, companies...
Topic: Marketing
Words: 300
Pages: 1
Before getting to the customers, the product usually goes a long way – the supply chain, which includes various components. It affects the organization’s profitability and is sensitive to multiple influence factors. McDonald’s is one of the world’s most famous fast-food restaurant chains, which is a sign of careful supply...
Topic: McDonald's
Words: 382
Pages: 1
Introduction What does it take to be a successful entrepreneur? The answer to this question is proper decision making and performance of the business contributed by the entrepreneur determine the prosperity of the business. Decision-making goes hand in hand with performance in the business. The performance of the business is...
Topic: Entrepreneurship
Words: 1501
Pages: 5
Introduction The three companies selected that use information systems include Walmart, Netflix, and Apple. At first, Apple used the supplier information system (SIM). The SIM is a database system deployed by the organization to collect, store, assess, and control its supplier data in a unionized locality (Reardon et al. 2021,...
Topic: Apple
Words: 686
Pages: 2
Background The Lego Group is a Danish toy producer best known for its Lego brand of interlocking plastic brick toys. The corporation was established in 1932 and is headquartered in Bilund, Denmark. As of 2018, it employed more than 19,000 people (Zou, 2022). Lego sets are essentially toys that can...
Topic: LEGO
Words: 927
Pages: 3
Introduction A.P Moller-Maersk group was first established in 1904 as a company that focuses on delivering transport and logistic services. The organisation is a pioneer in the port and shipping industry with over 110 years of experience. The company has expanded its activities to energy solutions, creating a standalone energy...
Topic: Business
Words: 4235
Pages: 15
Introduction The global oil industry includes thousands of companies that are different in terms of size, revenue, strategies, and operations. Such types as international oil companies (IOCs) and National Oil Companies (NOCs) are often key players in the market, while the so-called hybrid companies are starting to play a more...
Topic: Business
Words: 2764
Pages: 10
Introduction The rhythm of modern life cannot be called measured and serene. The state in which people do not know what to do in the first place will not help to solve the accumulated cases. Besides, the inability to manage private time can cost dearly: stress, apathy, fast fatigability, failure...
Topic: Time Management
Words: 651
Pages: 2
Google is a high-power tech company that has excelled in the industry for decades. It is located in Silicon Valley, California and was founded by Larry Page and Sergey Brin in 1996. It is infamously known for its search engine service that almost anyone who has internet has been using...
Topic: Ethics
Words: 745
Pages: 2
Introduction Nike, Inc., previously Blue Ribbon Sports is a Beaverton, Oregon-based sportswear corporation. It was created in 1964 as Blue Ribbon Athletics by Bill Bowerman, a University of Oregon sports instructor, and Phil Knight, Bill’s student (Kim, 2020). By the early twenty-first century, Nike had store outlets and suppliers in...
Topic: Marketing
Words: 1494
Pages: 5
The following paper aims to define and illustrate how power is facilitated in business settings. The roles of leadership and power in the business world will be categorized and explained, as this is essential in understanding the structures of business groups. The work will also analyze the functions of organizational...
Topic: Conflict
Words: 1368
Pages: 5
Introduction As the world is changing, there is a growing need for leadership development strategies that reflect the transformations. Professionals in all spheres, from education to business to the military, strive to improve the effectiveness of their teams. Therefore, long-term investment into research is required for the efficient management of...
Topic: Army
Words: 638
Pages: 3
Introduction Managing money, personal, family, or invested in a business is significant work in every person’s life. In some cases, managing personal finances causes difficulties and subsequent stress, negatively affecting psychological and financial well-being. For this reason, money management skills are of critical importance. This paper includes a review of...
Topic: Management
Words: 623
Pages: 2
Assessment The Arab model of business management is molded by their national culture. For this reason, the Hofstede five-dimensional model is the most feasible cultural framework to use in evaluating a Coca-Cola company in the UAE. In Middle East countries, family is the basis of their social structure (Browaeys and...
Topic: Coca Cola
Words: 574
Pages: 2
Rumors are unique, usually unreliable information and a distorting form of transmission of any information. According to psychological definitions, rumors are a mass phenomenon of interpersonal exchange of distorted, emotionally colored information. There are two main typologies of rumors: one classification of rumors is based on the degree of their...
Topic: Business
Words: 673
Pages: 2
Guinness is a well-known brand of alcoholic drink which was created in Ireland. Its origin dates back to 1759, when it was first manufactured at the brewing company of Arthur Guinness. The latter signed a lease agreement for his corporation at 34, where he sublet for approximately nine thousand years...
Topic: Marketing
Words: 3422
Pages: 12
Introduction The global retail industry is one of the most vital sectors in the world, providing various categories of goods to consumers. Tesco is a multinational company operating in the United Kingdom managing multiple groceries and general merchandise. Established in 1919, this corporation’s shares have been listed in the London...
Topic: Tesco
Words: 2594
Pages: 9
Generation Gap: Definition It is quite rare that a workplace setting is represented by one generation. Instead, most companies have a mixture of generations collaborating as a team. In the contemporary corporate environment, the presence of four generations (Baby Boomers, Generations X-Y, and iGen) is a common occurrence. Herein the...
Topic: Business
Words: 850
Pages: 4
Introduction Starbucks is the largest international chain of coffee shops which has been consistently growing and expanding since the 1980s. In 2008, it faced a major crisis caused by the economic recession and the failure of the company’s aggressive expansion strategy. To address the crisis, it introduced significant changes to...
Topic: Brand
Words: 1651
Pages: 6
Introduction At present, Toyota faces challenges caused by production globalization, market development, and increasing product complexity. In 2009 due to a pedal problem, Toyota recalled millions of automobiles because of unintentional acceleration and inability to manage the crisis. A quality problem for a brand that has been renowned for its...
Topic: Crisis Management
Words: 1499
Pages: 5
Amazon AFI Strategy Framework In strategic management of an organization, the CEO or the department head of the strategy is responsible for the AFI Strategy framework. AFI connects three interdependent activities as part of strategic management. It facilitates the implementation of a strategy to boost a company’s competitive advantage by...
Topic: Amazon
Words: 928
Pages: 4
Introduction The Chinese market is earning increasing recognition for offering unlimited opportunities to global corporations, spurring massive inflows of foreign direct investment. This trend is attributed to several socio-economic and political developments in China, including increased adoption of the rule of law, sound institutional reforms, and high research and development...
Topic: Culture
Words: 1132
Pages: 4
Introduction Originally a tiny electronics consultant firm, Blackberry, was a critical stepping stone to smartphones’ current age. Blackberry is a symbol of how quickly high-tech fortunes can change. Slow to respond to the iPhone and Samsung, this once top innovator is rapidly losing market share and income. This company needs...
Topic: Blackberry
Words: 1950
Pages: 7
Risk management is an essential aspect of running a business. The process can be divided into two main stages – risk assessment and risk treatment. The first part includes the identification of the risks, their analysis, and evaluation (International Organization for Standardization, 2018). The second part deals with choosing the...
Topic: Management
Words: 295
Pages: 1
Introduction Mergers and acquisitions (M&A) is a corporate strategy that involves combining two or more companies to form one single corporation with an aim of expanding the operations of individual corporations in a certain industry without necessarily creating additional business entity. There is a slight difference between mergers and acquisitions...
Topic: Acquisition
Words: 1115
Pages: 4
Marketing and trade are complicated and interconnected processes, and their complexity increases in proportion to their scale. Most companies start their activities in the domestic market and expand to other countries, achieving success. For this reason, marketers need to understand the difference between domestic, international, and global marketing, as well...
Topic: International Marketing
Words: 561
Pages: 2
The selected companies are Apple, Walmart, and Kroger. Firstly, Apple was chosen because it one of the most successful businesses in the United States and occupies third place in the “Fortune 500” list. Apple operates in the tech industry and sells various tech products, including smartphones, computers, tablets, and accessories....
Topic: Apple
Words: 450
Pages: 2
Background In the early 1960s, Sam Walton incorporated his enterprise as Wal-Mart Stores and a few decades later, it became a global retailing juggernaut with revenues of more or less 300 billion dollars in 2006 alone. Aside from that this company boasts of employing close to two million employees worldwide....
Topic: Relationship
Words: 2960
Pages: 10
The finance manager is an important and eminent person in any organization. The finance manager has to control all financial activities of the organization like controlling the cash, long term and short term investments, etc., handling the company’s shares, dividend distribution to shareholders, financial assets, and liabilities of the organization....
Topic: Business
Words: 531
Pages: 2
Marketing Campaign Concept The concept of a marketing campaign for Oral-B electric brushes is to expand the number of buyers by reaching people interested in innovative technologies that can improve their daily life. The product will be presented as innovative rather than health supportive. The target audience contains middle or...
Topic: Marketing
Words: 314
Pages: 1
The structure-process-outcome model (SPO) and the quality management system (QMS) is different when it comes to defining and measuring quality outcomes. The SPO model does not fully rely on patients’ medical records or direct clinical observations to measure outcomes. In this model, outcomes are defined as patients’ recovery and the...
Topic: Management
Words: 374
Pages: 1
Researching organizational behavior helps employers obtain an insight into covert patterns of their employees’ performance at work. As organizations are in continual exploration of new methods to enhance efficiency, competitiveness, and increase in revenue, the issue focuses attention from researchers in the domain. Organizational structure and communication are the aspects...
Topic: Organizational Behavior
Words: 834
Pages: 3
Introduction Bob Knowlton received a leadership promotion to be the controller of Photon Unit in the organization. He viewed the position given to him as a miracle as he did not have enough confidence in his own skills as well as knowledge. In addition, Knowlton was not at ease with...
Topic: Business
Words: 1088
Pages: 4
Abstract A product personality frequently signifies that the product/brand has a gender or gender-being. To distinguish the apparent gender of manufactured goods or brands, salespersons choose to display images and copy-text for diverse marketing communication (Berry 2000, p.149). Problem statement The problem statement of this proposal is on consumers’ traits...
Topic: Brand
Words: 1061
Pages: 4