1348 samples of this type
In the course, we studied Schaeffer’s Christian Manifesto and his critique of modern humanism as opposed to the founding principles of Christianity. At the same time, last month in Poland, protests against the abortion ban started again, which is a pressing issue for the topic of humanism and Christianity. This...
Media outlets, educational facilities, and religious institutions often present their audience with only one side of a problem or situation. Popular news agencies and online platforms such as Twitter, Facebook, and Instagram make it possible for political organizations and influential public figures to integrate their propaganda into the posts viewed...
The writing piece of Nicholas Kristof on gun laws provides an invaluable argumentation for implementing proper legislative regulations alongside technological improvements by making the issues analogous to cars and their regulation. However, Dennis Baron’s argumentative writing focuses on banning the English language in the United States by promoting the radical...
In his thought-provoking article titled “Small Change,” printed in The New Yorker, Malcolm Gladwell posits that social web platforms do not profoundly transform the nature of societal revolutions. Citing civil rights struggles that started in 1960 in Greensboro, North Carolina, Gladwell proves that real-time, online media is not an indispensable...
Introduction The Internet plays an important role as a catalyst for rapid development. However, its prevalence causes major mental issues in its users. The conversation regarding its detrimental effects on the human mind is currently widespread and is being discussed around the planet. From personal experience, anxiety and trouble with...
Everyone writing an article and publishing it on LinkedIn expects massive reactions to the post and even the piece of writing to go viral. However, sometimes, this is not always the case because most people do not understand the secret hacks of successful publishing on LinkedIn. This article presents the...
In the recent years, the conversation surrounding the impact video games have on the mental health and behavioral patterns of those who play them has been a heated and frequent one. So far, there seem to contradict two distinct and largely opposite positions on the topic. Some people believe, that...
Gender stereotypes are common in many television and online advertisements. These stereotypes depict a particular role played by a specific gender and convey a certain meaning to the audience. Gender-based stereotypes, commonly associated with socially defined gender roles, are frequently used in advertising (Grau and Zotos, 2016: 761). An example...
Primary sources are invaluable when it comes to exploring the socio-cultural phenomena of the past. The collection of essays devoted to the new cultural groups of the 1960s compiled by Bloom and Breines sheds light on the historical period’s countercultures and allows keeping track of their evolution. Particularly, the collection...
Introduction This paper gives a critical analysis of the effects of Internet on change in the ICT Services Industry. The internet offers a super highway for unbundled and heterogeneous information through sophisticated distributed information networks. The ICT system is crucial because it offers services to many other industries and the...
All are welcome to a Communication Conference, which will be taking place next week Friday at mid-day, and the audience participation will continue until midnight. The meeting will be virtual; therefore, one can enjoy this informative meeting from the comfort of your home. It will also be free of charge...
Social media is an integral part of the life of young people in the modern world. According to statistics, 97% of teenagers from 13 to 17 years old use such platforms, and 45% say that they spend almost all their free time on the Internet (Teens and social media, 2019)....
The analyzed article is devoted to the concept of social media reinforcement bubbles. The author states that they emerge because of two factors, such as our activity, interests, and solutions made when using the platform, and social media algorithms that filter the reality and provide content that will be appreciated...
In his article, “You know nothing, John Doe!” R. S. King claims that despite the increased availability of information in the information age, the public remains ignorant or misinformed of relevant and important facts. For this, the author blames the media, both social and traditional, deliberately presenting certain people, cultures,...
The given analysis will primarily focus on the two articles, which are “Why I Quit Street Racing, and Why Some People Won’t” by Jack Baruth and “Do Motorcycles Really Make You Stronger AND Smarter?” by BSFC. The core emphasis of the assessment will be mainly put on propaganda techniques and...
The first type of persuasive technique used is Pathos, which entails emotional appeal. Essentially, using this type of advertisement will require provoking an emotional response from the customer. Occasionally, they are positive emotions that include excitement and enthusiasm to create a good reputation and convince the customer to consume the...
Risk Society and its Relationship to Modernity Ulrich Beck, a German sociologist, is the contemporary theorist of modernity. He proposed his modernity theory in his book, Risk Society: Towards a New Modernity (1992). He suggests that modern society’s inherent risk would result in the foundation and development of a universal...
One of the best examples of golden opportunities that imply the infrequent occasions and several opportunity windows’ simultaneous opening when a company creates substantial value disproportionate to invested resources is a “Hunt A Killer” game (https://www.huntakiller.com/). Introduced in Baltimore in 2016, this game was expected to revolutionize the industry of...
Introduction All over the world, soccer is no longer only a game in which two teams fight each other. Today, this sport is associated with serious businesses where large companies invest multimillion-dollar assets. Moreover, as in any commercial industry, the positions of soccer clubs are largely determined by their financial...
Social media is a truly unique phenomenon, which, once having started as a comparatively small concept, has grown to become a crucial part of every person’s social life. In her article “It’s Time to Unfriend and Unfollow on Social Media,” Nicole Dieker (2017) explains that the tendency to expand one’s...
Introduction Facebook being an international company headquartered in the United States, faces various challenges, especially those related to the government regulatory frameworks. The ethical difficulties deny the company to operate maximumly and reap expected returns. The Australian rule suggestion to require social media networks to pay reportage organizations for their...
Smartphones and social media have had a considerable impact on the way people communicate and develop relationships. First, the nature of communication has been transformed dramatically. Modern people pay little attention to geographic or time boundaries (Lipschultz, 2017). Communication has become immediate as a person can reach another individual within...
New media in the news represents news that relies on computers to spread. The new media has left many well informed thus, it has increased communication. One technology referred to as the new media is the social media which passes information very quickly through virtual networks. This essay evaluates the...
A person can use various social networks to reach an audience. However, it is advisable to establish the sites that the targeted population mostly uses. One of the best ways of determining the most appropriate site is to try different types, identify the ones with the most number of users,...
Introduction The discussion of social media’s effects on children’s lives has become a major contentious debate all over the world. Several types of research have linked social media with positive impacts on the lives of young people, although a few studies reveal its negative effect. The world is recording significant...
Netlytic is an adequately designed analytical framework that demonstrates significant results in the extraction and analysis of social networks from online conversations. For the Netlytic social media data analysis, I have chosen the Dunkin Donuts account on Twitter (@dunkindonuts). The conducted research provided the following types of information available from...
Social Platforms and B2C Relationship Arena Today’s business paradigm is filled with a variety of approaches aimed at enhancing one’s capabilities and financial impact on a certain industry. The notion of enhanced business development has become even more meaningful in the context of globalization, as the process of pooling efforts...
Many places and events intrigue us in many ways. Especially by the impact, they impose upon us as individuals. In this view, one can be affected either through the history of a place or even the events that transpired to make the place memorable. Events that hold history always make...
Scrolling through posts on Instagram or Facebook, chatting with friends on WhatsApp are everyday activities that each of us performs before finally going to bed. Nevertheless, researchers argue that such types of entertainment disrupt healthy sleeping patterns, especially among children. A number of various works analyze this issue and determine...
The story was published in 1948 in The New Yorker. The population was still trying to recover from World War II, 1939-1945. The name The Lottery tricks readers who expect a story about a happy winner. The audience was not yet ready for new manifestations of inhumanity, and the publication...
Network Functions Virtualization (NFV) is an architectural concept that uses virtualization technologies at the network, as well as network functions level. To some extent, NFV can be considered a development of the concept of SDN (Software-Defined Networking), but it would be more correct to say that NFV uses SDN. Software-Defined...
Children spend a substantial amount of their time watching television more than the time they spend sleeping. Over time, there has been an ever-increasing awareness of the significance of children’s television. It is pointed out that several researchers have contended that children get to learn pro-social behaviors from television (Punyanunt-Carter...
Jacob’s response indicates that a significant percentage of the male population lacks education on gender disparities. Rather than consciously trying to diminish women’s positions in society, they are trapped in the cultural narrative that has been forming throughout the centuries. While most men, especially among Millennials and Generation Z, believe...
The first article under consideration is the story about North Korea opening its doors to Christianity, and it is an example of fake news. Its heading is straightforward, which is the first sign of the lack of credibility. It is complemented by the nature of the source, which is a...
Introduction The issue of the influence of mass media on various types of people and social institutions at various levels of society is often disputable. The reasons for raising the issue are understandable. In contrast, other comparable social institutions such as religion or the law that communicate directly with the...
Communication is an essential part of modern life, and today, it takes place both in real and virtual spaces. In the past decades, numerous technologies that people can use to interact with each other emerged and were almost immediately replaced with new and improved versions aiming to make societal contact...
Introduction The Canadian media and cultural industries are experiencing major transitions and changes that have been pushed by the process of digitization and technological advancement in the sectors. Internationalization forces have also been witnessed in all the nations, especially in the media and cultural industries. Looking into the history of...
There is no use denying the fact that the healthcare sector is one of the most frequently mentioned nowadays. It is obviously connected with great attention given to the health of the nation in the modern word. However, despite all efforts and programs aimed at the improvement of the state...
Introduction Social media outlets may be the reasons for mental health issues and social distancing, but they also can potentially be helpful for support groups. There is no shortage of accounts or channels where people daily discuss topics that interest them. Such a connection of different people may also be...
Introduction The interplay between media and crime is a fascinating phenomenon. Crime in itself is a complex social phenomenon but if one will combine crime and mass media, the resulting media-crime nexus will greatly influence the way people view crime and how they respond to it. The TV networks as...
Sarcasm and irony are literary tricks that make the text richer and help to grab a reader’s attention. These tools are most often used to emphasize the absurdity of a situation or another person’s words or show the speaker’s irritation and surprise. This paper uses Allyson Chiu’s article on Trump’s...
In her journal ‘Some Issues in the Indexing of Images’, Sara Shatford explores the issues which are pertinent in indexing a pictorial representation or an image. The journal postulates that indexing should be based on image attributes and should give access to significant image groups instead of only specific images....
Introduction Public relations professionals play a critical role in influencing debate in the public sphere. According to Gower (2018), these professionals have a critical role of influencing public opinion and protecting the image of organizations they represent in the public domain. They can also help in championing for or against...
The recent years have been characterized by a surprising increase in the public’s interest in shows about famous crime cases and serial killers. The demand is met with an adequate supply, and every day the number of true crime shows, podcasts, and movies is growing. The Serial Podcast, Netflix’s Making...
Introduction There are many benefits of using social media, spanning from convenience in communications to finding new friends and business partners. It became so ubiquitous that it started posing questions regarding user privacy and safety. There are real-world examples of how lack of care toward confidentiality may lead to adverse...
Introduction In the 21st century, video games have become an acceptable, widely-spread hobby for many people. The abundancy of genres that can engage various demographics has helped promote the activity into the mainstream. With the number of produced video games and consoles, kids and adults alike can find something suitable...
Many people have hundreds of friends in their social network profiles, but the question is whether all these people on the list can actually be called friends. In his article, entitled “The Quagmire of Social Media Friendships,” Curtis Silver explores what the word “friend” means in the modern world. The...
Nowadays, brain gaming has become a major industry, as it is possible to have an entire library on a portable device, and the assortment of such games is highly varied. Some of them focus on general intelligence, while others claim to improve specific cognitive skills, such as memory, reaction, concentration,...
Accounting is one of the fields that are often discussed in media despite their complexity and abundance of terminology that only the specialist are capable of recognizing and placing in the context of the narration. In a recent article “Survey Finds Audit Flaws by the Big Accounting Firms” published by...
I had a rare chance of interviewing the Chief of Police for Hinds Community College Mr. William Evans in his office on Wednesday 19 November, 2014 at 5 p.m. Mr. Evans is a very busy person and the fact that he set aside one hour out of his busy schedule...
Background information The various problems facing many media integrated organizations have been found to be internally initiated; which further affects their general performance, as Kenneth & Loudon (2007) reveals. Being one of the key socializing agents, a media integrated organization ought to be properly managed; so as to be effective...
Information is an integral element required for comprehensive communication and accurate interpretation of messages. The video presented has been useful in understanding the intent of circulating different media content (Attkisson). It notes that most online advertisements intend to dictate human behavior in the consumption of commodities. Developing inaccurate information and...
Wikipedia is an Internet resource from which people can take information and also supplement it by creating new pages or editing current ones. Wikipedia contributors can work in collaboration to create quality content, improve it, and make it more relevant and reliable. Group projects can be more consistent, full, and...
Advertisements are unique marketing tools that can utilize social elements to appeal to the target market segments to sell products and services. One should be aware that as the world becomes more interconnected and socially complex, so do the ads. Therefore, companies are actively seeking more sophisticated approaches to influence...
Adolescence is marked by many physical and mental development changes, which have several challenges. During this time, teenagers start to use modern technology and join social media networks (SMNs), which have some adverse effects on them. From the video by CBS Sunday Morning (2018), social media isolates the teen users...
With the fast growth of social media promotion and the place which companies and organizations assign to it in their market strategies expanding, a crisis is habitually reflected in social networks. They have reshaped communication practices by changing how the information is transferred from one party to another. These contemporary...
The general public in the United States has easy access to mass media in the form of television, the internet as well as external sources. While on one hand, the easy access to media is beneficial for the general public when it comes to accessing daily news and information, it...
Introduction Mass communication implies a complex communication process concerning society as a whole that emerged from rapid societal changes and technological advancements. The relevance of mass communication indicates that it is regarded as the “primary means of control and mobilization of the many” (McQuail 3). It has the opportunity to...
There are four roles of media – Education, Watchdog, Socialization, and Promoting democracy. The educational role is performed by gathering and reporting information about the operating principles and day-to-day government decisions. Based on this knowledge, citizens can later make more informed choices during voting (Cobb, 2019). An example is disseminating...
Natural disasters have stroke and their consequences are unimaginable. Lives have been lost, property destroyed, dreams shuttered, bodily injuries inflicted among all these happen regardless of race, economic status, gender, level of education among other characteristics. For this reason, there is need for all the stakeholders to have basic and...
Introduction Electronic games can also be classified as video games, as the two are very similar. Electronic games originate from a history of high-level computer programming. The games industry has duly evolved with time in tandem with the advancements made in the field of computer technology. Electronic games can be...
Today, many advertising campaigns refer to the widespread issues or trends of the modern world. The advertisement “Followers” by Miller Lite is not an exception since it covers the problem of people’s dependency on social networks (Miller Lite, 2019). A video shows people running away from their Internet followers to...
Today, “fake news” is becoming more prevalent, especially in online sources. Many readers are willing to believe the information posted online is true without conducting any research themselves. Facebook has a significant number of posts containing “fake news” published every day without the information in them being fact-checked. This case...
Introduction This paper aims at discussing the possible mobile technologies that can be used to scale the network at hand. It is a fact that the network in question already exists and what is required is to design or model how it will be integrated using wireless mobile networks. Scalability...
For many people, the first image that comes to mind when hearing the word “meditation” is a yoga guru in the lotus pose – probably, at an exotic location with a murmur of the jungle forest in the background. As the Covid-19 pandemic is swaying a country after a country,...
Emergencies consist of natural disasters such as floods, fire, cyclones, and earthquakes as well as other man-made disasters, including terrorism and riots. In the last decade, these events have become a common phenomenon (Ghosh et al., 2018). During these disasters, one of the most challenging activities is to acquire relevant...
For growth in a business, both time and money need to be set aside for marketing. However, the lack of financial muscle thereof in an entity can limit the business’s form of marketing. One of the ways to carry out affordable marketing is through the incorporation of non-traditional advertising techniques...
At the present time, Twitter is one of the strongest instruments that allow companies to communicate with their existing and potential consumers without having to invest additional resources in organization-customer relationships. This ultimately means that Twitter is the utmost filter of corporate communication that establishes the company’s image. When it...
Introduction Freedom is considered to be the principle concept in the democratic functioning society; the rights of free expression through the media are reflected in major aspects of social, economical and political life, as well as the system of justice. The role of media in the courtroom is merely determined...
Media consumption grows increasingly with the development of the internet and the popularization of social media. Today, a regular adult spends almost half of the day consuming media, which includes watching TV, surfing the web, and texting through various mediums either at home or outside. Such a vast number of...
The literature review section of a DNP project is significant both to readers and the writer. It provides readers with fundamental knowledge that is required to understand the main body of the paper. For the writer, it is a starting point of any research – it provides the necessary information...
With the rapid growth of technology-based society, people have greater access to digitally based technologies that enable the manipulation of different digital media forms. Marketing is always focused on reconfiguring a service to promote sales and contribute to new opportunities. Therefore, technologies can be perceived as simply tools to alleviate...
Media enhances the reduction of corruption Corruption cost, challenge, e-government, reduction, number of users Acquire information, political news, impact, facilitate, interaction Speed, flexibility, update, exposure, effectiveness, injustice Monopoly, public power, society, corruption tolerance Social-cultural factors, media usage, control of corruption, dissemination Note: Currently, the World Economic Forum estimates the corruption...
Today, social media platforms are an integral part of life. The public has considered Internet communication a controversial topic due to concerns that it might replace actual socialization. The research presented in this paper shows that social media serves to maintain existing relationships and extend the network of acquaintances. It...
Scene One The advertisement’s main character is a young girl as the marketing plan aims to expand the sales of the Quest Kids portion of TruQuest’s product line in China. The advertisement seeks to appeal to the parent market segment who would be interested in buying mouthwash for their children....
The appropriate utilization of statistics, backed up by these methodical studies, is crucial for the entire modern society and the media sphere separately. Being a rather specific science, statistics can cause difficulties for people, which leads to incorrect interpretation of the analyzed data. This effect is particularly serious in the...
Despite the progress humanity has made in this regard during the last 100 years, household chores may still be a genuine challenge – a never-ending stream of uncreative mechanical actions performed daily. Due to this fact, the products that promise to ease this burden – such as the S.O.S. scouring...
Under the definitions provided in the chapter, it seems that Rivertown Trading was the social enterprise arm of MPR. The first definition suggests that a social enterprise seeks to solve a social problem (which in this case would be publicly broadcasted radio) through a market-driven approach. Since the majority of...
Comprehensive health education is important for the promotion of public health. However, increasing health literacy is not always easy as some learners become disengaged or discouraged in the process. For this reason, teachers must use multiple media to get their points across and provide learners with the most relevant information....
Surveys and polls are invaluable tools for gauging public opinion on the critical issues of the day. As such, it is unsurprising that the mass media often rely on those tools for information. Unfortunately, surveys are inherently prone to mathematical errors that may distort the public opinion realities that they...
With today’s unprecedented growth of consumerism as a common lifestyle, advertisement has moved far beyond its initial definitions. According to scholars, the very idea of advertising appeared centuries ago with the rapid development of goods exchange where the proposal for the product must have been convincing enough to sell it...
A few decades ago, most of the news came from several major newspapers. At the same time, these days, the speed at which information distributes creates ideal conditions for the phenomena called “circular reporting.” The video “How false news can spread” examines this phenomenon in detail (TED-Ed, 2014). Circular reporting...
Critics admit a false and negative portrayal of victims of crime popularized by mass media. Crime, particularly violent and predatory crime, is not as common as often portrayed by journalists. Crime is uniquely debilitating because it destroys feelings of security and the sense of interpersonal trust that binds a community...
Devastating biased opinions rule the current world, and it is difficult to get rid of prevalent distorted sources of information. They never pass attacking people up and confine their brains. Simultaneously, the challenge is not that the society does not read or listen to the media, but that the media...
The gradual technological advances continue to modify the way people do their business, have rest, and interact with others. For instance, the development of a tiny integrated circuit (SoC) made way for modern smartphones that became relatively compact and affordable daily assistants for their users. In 2018, 96% of Americans...
The discussion about the impact of violent video games on behavior in children and adolescents has recently become a critical problem in psychological research. Video games, with their increasing popularity, have started to play an essential role in the development of youth. Thus, a question about their influence on children’s...
Since racial disparities are at the center of the most heated debates, multiple organizations are pursuing to prove that each matters regardless of their skin color. However, in trying to resolve this sensitive issue, companies are grappling with further reactions from their customers and the public at large. In February...
Introduction In the era of social media, millions of Internet users post individual information in their accounts and share personal data. However, this practice of free use can have negative aspects, and one of the most significant of them is the invasion of privacy. Today, despite the existing data protection...
Nowadays, more people get news from social media, such as Facebook and Twitter than ever. According to the report released by Pew Research Center in 2018, it was found that about two-thirds of people in the U.S. prefer to receive news from websites. Despite that statistics, a substantial amount of...
Introduction Let me suggest that if you were told to buy a product that you do not need, you would say that you would not do it. Moreover, you would probably feel repulsed by such a notion. Yet, I would like to state that not only is it possible, but...
Introduction Asians have started coming to the United States in the 1800s, and since then, the media portrayal of Asians has struggled to deliver accuracy and objectivity. Much of the Asian appearance in American films and television can be labeled as a product of racism and discrimination. A rich and...
In an era of coronavirus pandemics, statistical issues are indeed sensitive, as often the finite number called a politician from the rostrum, a live TV presenter, or an influencer is due to political manipulation rather than real calculation. For example, when authorities need to close a city and restrict the...
Issue Description and External Stressors With the advent of information technology (IT), and particularly Information and communications technology (ICT), the role of the Internet and especially social media has reached exponential growth. Due to the increasingly large amount of information that the Internet offers its users, the development of addition...
Considering the new media, this, on top of giving guidance to the relationships that are set up with the children with new media, “parents share and learn new information since they are also in a constantly changing atmosphere that deeply impacts the family” (Schofield, 2011, p.323). The impact does not...
Although automobile manufacturers ran some of the engaging and exciting commercials, The Fiat 500X has overtaken other carmakers with its humorous advertisement. The short clip shows an aged couple preparing for some intimate moments, and the man reaches for a bottle of blue pills. Unfortunately, the male actor tosses the...
The author of this paper lives in Miami, FL, which has several local newspapers that discuss policy issues. For this assignment, they have chosen an article that was posted on the Miami Herald website on May 8. It discusses the continued failure of numerous nursing homes to comply with the...
Introduction The Internet has become an integral part of modern culture, in the depths of which emerged social networks, whose emergence was unprogrammed and spontaneous. Over time, from rather primitive communication forums, social networks have turned into an open space where users can express their thoughts without any modesty. In...
Using the social network as a means of communication has become popular nowadays. According to statistics, more than half of the Earth’s population uses the Internet daily, and the majority of them also spend a lot of time on social media (Clement, 2020). The video posted by TMW Media informs...
The cases of disappeared celebrities always astonish and horrify the world community with the help of mass media traditionally prettifying and dramatizing the reality. However, the stories of the ordinary people becoming famous after their disappearance contain even more mysteries. The relatives find themselves in a center of paparazzis attention...
The article “Upside down: A primer for the looking-glass world” by Galeano (2001) represents an immensely honest and even, to some extent, brutal overview of the present world. The work is comprised of metaphors, exaggerations, irony, and contrast. Galeano (2001) attempts to open the readers eyes to the reality in...
The patterns of human relationships have now become one of the major subjects for scholarly discussion due to the researchers’ ambition to establish a theoretical basis for this communication. In order to achieve this, sociologists examine all the precedents to human behavior in certain settings and divide them into various...
Introduction Mass media implies a complex process of communication concerning society as a whole that emerged from the rapid societal changes and technological advancements. The relevance of mass communication indicates that it is regarded as the “primary means of control and mobilization of the many” (McQuail 3). It has the...
This paper aims to provide personal and technical reasons why I like the discussed advertisements, as well as analyze them from various important perspectives about effective advertisements and campaigns. The first advertisement under analysis is the TV spot of the Wonder Woman 1984 movie that is premiering this year on...
YouTube being a popular social media platform, the question of comments regulation is controversial. On the one hand, freedom of speech is essential on the Web, and on the other hand, millions of users who have the right not to be exposed to hate speech comments visit YouTube daily. The...
In the 21st century, researchers no longer understand media as just the communications and the Internet. The media environment is the entire space of interactions that surround a person. New media types have influenced how people communicate, how they produce material goods, consume them, and even the hierarchy in modern...
The era of new media has marked significant shifts and changes in various spheres of life, including political systems. According to Margolis and Resnick, the Internet and other digital platforms have empowered the expression of will and influenced activism positively (159). Debates in the online environment often carry no less...
Engaging unique and creative techniques to modern media is a common aspect, and digital content developers regularly introduce new methods of attracting viewers’ attention. One of the areas in which such innovations are evident is complex TV as an industry that not only creates modern media trends but also has...
Although social networks are a reasonably new phenomenon by historical standards, they have already become an influential part of society. The problem of how social networks affect our mental and physical state is also a crucial subject of research for scientists. Perfect staged photos with travel, rest, and just a...
Graham Spry is known as the father of Canadian broadcasting and one of the most successful activists of the 20th century. In the 1930s, about 80 percent of Canadians listened to American programs to learn recent hockey news and achievements (Basen, 2015). However, the citizens outside Toronto and Montreal did...
Researchers and journalists work on complex and essential topics that cannot be discussed without emotions. Even though they write serious papers, they sometimes tend to succumb to biases. For this reason, they often make excessive efforts to convince readers of their point of view. This is not always good since...
Advertising has come to be known as the most influencing and persuasive part of the media. It has often been used as an important tool in making people act in favor of the advertisement rather than using their heads in judging beforehand what to do and what not to do....
The first advertisement selected for the assignment has been produced by McDonald’s and is titled “Fall is Here” (2016). According to the review conducted by Wedel and Pieters (2008), objects that commonly attract a lot of visual attention include faces and bright or large-sized elements of design. The advertisement by...
Introduction Social media and the Internet are an integral part of the modern world, and most of the population uses them daily and cannot imagine their life without them. For this reason, the influence of information that comes to people from numerous channels is significant, and one can find its...
Introduction The goal of social networks is the formal representation of the structure of personal relationships beyond the dyad (Webb, & Wright 2011). Social media like, Twitter, Facebook, and YouTube are all part of the innovative methods of communicating with a distant person using modern electronic development, each with its...
Media coverage is a critical aspect shaping the image of any prominent figure and determining the public attitude. With the development of new technologies and communication means, such content has become significantly more diverse. Depending on the form of media, ranging from the traditional ones to the personal communication channels,...
Introduction In The COVID-19 social media infodemic, Cinelli et al. (2020) address the critical dissemination of information during the coronavirus pandemic. The research is based on the immense data analysis of the most commonly used social media platforms, such as Twitter, Instagram, YouTube, Reddit, and Gab. The article is available...
Bullied and Battered; Minister’s verdict on devastating effect of social media on children Jim Daly, a Government minister, is concerned about the adverse impact of electronic media on children. Unfortunately, they are not carefully regulated; thus, numerous children suffer from pressure. Therefore, the government takes action to eliminate the issue...
As of late the Philippines and China have been involved in a series of conflicts involving the Scarborough shoal located in the South China Sea (Hoffman, 2012). This has of course resulted in a considerable degree of news coverage regarding this potential flashpoint in the Pacific, however, the portrayal of...
The realm of the online environment provides its users with an unprecedented opportunity to create a new persona that would represent them in the digital setting. As a result, a lot of people tend to change their communication manner and demeanor when participating in online discussions. I agree with the...
Social media is an important topic for discussion of today. It is a huge part of modern society, and it affects everyone’s everyday lives. Social media is a great way to deliver necessary information to millions of people all over the world, which is especially important in the case of...
Video games have become very popular among children. There are different points of view concerning its influence on children. Some parents consider some games to be intellectual and useful for their children as far as such games develop their skills. Nevertheless, there are more disadvantages than advantages in modern video...
The twenty-first century is the era of social media, and it significantly influences the life, health, and values of everyone involved. People are now used to having online conversations and building relationships through social media. These radical changes impact mental health due to the new attitudes a person gets when...
In March of 2017, Samsung Mobile (2017) released an advertisement promoting the new Gear VR headset. The video is available on the official YouTube channel of Samsung Mobile and has already reached the number of almost 25 million views. The advertisement has quickly engaged the hearts of the millions because...
Native advertising attempts to match the message or form of the site or platform on which it is carried. For instance, advertisers may write articles to promote their goods or services but utilize the same functions of articles created by the editorial staff. The author of this essay holds that...
Public Relation has been chosen as my field of study because it is the influential art that involves shaping opinions of a figure or an organization on the media. It is that challenge and ever changing affect of Public Relation that appeals to me and I look forward to the...
One of the more recent global disasters that have received considerable levels of media coverage has been the civil war in Syria between the Syrian rebels and the troops still loyal to Bashar Al Assad (Wieseltier, 2012). Media coverage over this event has been rather sparse due to the sheer...
Despite the common opinion that marketing and advertising shape our lives, a number of specialists state the opposite theories regarding this point. Among them is David Sirulnick. David Sirulnick occupies the position of Executive Vice President for News and Production on MTV. In his interview for Barak Goodman’s project, he...
Introduction Democracy, with its impact on most countries, is an issue that has raised debates in many parts of the world. Some individuals support democratic ideals, while others view democracy as the tyranny of the elite because it does not represent the interests of the majority in society and puts...
Over the last several decades, the world has been experiencing a lot of advancement in the field of information and technology (Randall, 2011). These developments have changed the manner in which individuals and businesses interact with each other. For instance, Web 2.0 has played a significant role in the introduction...
One of the most famous advertising campaigns of the last decade, Old Spice’s “Smell Like a Man, Man,” was continued earlier this year. For the first time, the appearance of this ad brought the company and its products to a new level of popularity. This reason became an argument in...
Summary of the article The article aims at outlining the role of social media in emergency preparedness. It further points out that there are other social media that may prove pivotal in communication in case of emergency. Cases present in the article support the potential of the use of social...
Nowadays acceleration of the technological progress, resulting in the impetuous dissemination of innovations in the world introduces cardinal changes to the social aspects life, among which media takes not the last place. The aim of this essay is to analyze the role a digital communication systems play in the provision...
Introduction Over the last decade, the world of media has experienced an extensive change in terms of means of disseminating information. While digital media is becoming more demanding among target customers, traditional media coverage, especially newspapers, is shrinking. Nevertheless, in sports, all media irrespective of types remain actual and obtain...
Abstract Women have always formed the center of attraction in television and radio commercials. Today, the internet is abuzz with advertising campaigns that do not even target them. Society believes that an ideal woman should be weak, yet attractive and without flaws. The individual should be beautiful and maintain her...
Introduction Globalization has led to many changes which have really affected the world’s financial system. The media fraternity has not been left out of the globalization effects that threaten a diverse economy. The media is currently adversely affected by increasing competition in the industry. Due to the constant changes in...
On average most of my media consumption is derived primarily from the internet or from television (Strömbäck, J., & Kiousis, 2010). This consists of a variety of news channels such as CNN, BBC, etc. as well as a plethora of online sources of information such as blogs, articles, and YouTube...
Introduction Islamic financial products have become common all over the world. The media has been significantly influential in promoting these Islamic financial products. Some of these products include Musharakah which refers to a joint venture, Mudharabah which is profit sharing, Ijar (leasing), and Hawala, which is an international fund transfer...
Introduction The adoption of disruptive technology has revolutionized business models around the globe. The advancement of communication and information technology continues to remodel the commercial and entrepreneurial climate; marketing issues, advertisements, accounting, and even issues of transfer pricing have greatly benefited from the advancement in technology. Specifically, the contribution of...
The US Grant –Exquisite Weddings Autumn-Winter 2009 The advertisement that appeared in the Exquisite Weddings Magazine promoted a chain of luxury hotels. The ad only contained a picture of a hall in the hotel along with the name of the chain and contact information. The main creativity element of the...
This graphic advertisement by Blair Bradshaw, an already famous, though reasonably new, artist at the time of this work, absolutely shows us the eclectic nature of his work. This graphic was part of the Absolut Vodka campaign and is one of the most collectable in that campaign(Anonymous). The various elements...
By law, people have to respect each other’s intellectual property and use it fairly. However, with the creation of digital media, copyright issues have become more difficult to understand. At present, YouTube is a video platform that hosts a huge number of videos (Aufderheide and Jaszi, p. 139). According to...
The media is very influential. The messages and the images transmitted by the media have a lot of impact on the lives of human being. Television, radio and internet are very powerful tools that shape how human beings make decisions and respond to issues in their environment. There are various...
Pester power Pester power is the power and ability children have by consistently and repeatedly nagging without ceasing to influence their parents to purchase for them advertised or the latest fashionable items. Parents, since the late 20th century, have been taking their children’s demands seriously. In most cases, parents give...
The impact of social media tools on sports Social media has become so popular because of its ability to reach the general population. With social media tools such as Twitter and Facebook, the message sent via them often has an impact on the general population (Wenner, 1998). The messages sometimes...
A wide range of studies has linked the media use with cognitive skills development as well as academic success, with a large number of comprehensive studies, in a strong way, giving out a suggestion that content is the most significant “mediating factor in the relation” (Kirkorian, et al, 2008, p.53)....
The media, also referred to as the fourth estate must act as a check for the society. It has a duty to inform the public on what is going on around them and what affects them. In carrying out its duty to inform and educate, several factors influence how they...
Background There are various relationship issues faced by couples in gay and lesbian parented families. The issues that arise are mainly a function of two major things. First, their family organization comprises of people whose values are different from the society and secondly the society in which they live has...
Problem Analysis Asia is a very diverse region with lots of nationalities and cultural traditions. In a globalized world, Asia started to play one of the major roles in shaping markets due to its immense productive powers. China, India, Singapore, Japan, South Korea, and other countries pour goods and services...
Introduction The task that has been laid down requires the artistic conceptualization of an event inside the vicinity of a hotel that is under the “avant-garde” idea and movement. Under such conditions, it is necessary for elegance and prestige to be the focus, making good use of ambiance, structure and...
Strategy for using YouTube for communicating with customers Social media tools such as YouTube have become essential for most organizations. In turn, organizations have turned them into management tools. YouTube has become one of the social media business communities uses in promoting their customer relationships. Management teams have learnt to...
