285 Brand Topics for Essays, Research Papers, & Presentations

Brand awareness and management are essential concepts in marketing. If you are looking for the best brand topics, you’re at the right place! StudyCorgi has compiled a list of ideas for your presentation, project, dissertation, and other writing assignments on brand issues. Read on to get inspired!

🏆 Best Brand Topics for Essays

1. Zara International Expansion Strategy & Zara Global Strategy
2. Innisfree Marketing Strategy & Innisfree Marketing Plan
3. Innocent Smoothies Brand: Marketing Communication
4. The Effect of Brand Image on Consumer Taste Preferences
5. The Billabong Brand’s Marketing Mix Strategies
6. Emotional Labor and Emotional Branding in Apple
7. Luxury Brands After Economic Crisis in 2008-2020

✍️ Brand Essay Topics for College

1. Bottega Veneta: Brand Identity and Brand Evaluation

   Bottega Veneta is a globally renowned brand, yet its performance could use a bit of a boost due to the need for expansion that the company has been experiencing recently.
2. Lexus Marketing Strategy & Business Model

   The presence of competition from other luxury carmakers has forced Lexus to adopt a customer-oriented marketing strategy.
3. Hilton Hotels & Resorts’ Brand Management

   Hilton employs the brand diversification approach to classify the market in order to satisfy the differentiation requirements of various client groups throughout the globe.
4. Lego Brand’s Touchpoints and Market Entry Strategy

   There are several touchpoints that the LEGO brand implements to promote its brand and the first one is related to a strong brand design.
5. The Innocent Drinks Brand Identity

   According to their fundamental principle—to be more ethical, natural, and organic—Innocent Drinks develops its brand identity.
6. How Brand Image of Digicel and Flow Affects Customer Loyalty

   The brand image of Digicel and Flow influences customers to repurchase telecommunication services often and recommend others to become clients.
7. Best Buy Inc.’s Dual Branding in China

   Best Buy’s case in regards to its attempts to implement a dual branding strategy in China demonstrates the importance of taking into account the local consumer population behavior.
8. Zara’s Multi-Brand Strategy and Risk Management

   The review of the multi-brand strategy used by Zara and differentiate the apparent benefits and shortcomings of using such strategy.
9. McDonald’s Brand Repositioning and Expansion

   The management of McDonald’s succeeded in repositioning its brand. They included a variety of meals that could fit the needs of people concerned about the health effects of food.
10. Chiquita Brands International: Case Study

    To a considerable extent, Colombia’s political context had contributed to the creation of legal and ethical problems with which Chiquita dealt years later.
11. Vinted Fashion Company Building Brand Awareness

    This report has been written to create a better understanding of the current global fashion resale market and how respective companies can increase their brand awareness.
12. The Disaronno Originale Brand’s History and Culture

    A legendary Italian liqueur, Disaronno Originale boasts a unique blend of almond and apricot flavors, tracing its origins back to 16th-century Saronno.
13. Internationalizing the Bershka Brand to Canada

    The Canadian culture, which promotes the use of fiber due to their individualism, is the favorite market for the business to expand its services into this market.
14. Simone Rocha Brand’s Porter’s Five Forces Analysis

    The paper describes Porter’s five forces model of the British fashion brand Simone Rocha: buyer power, supplier power, the threat of new entries, etc.
15. Mountain Dew Brand Marketing Strategies

    Mountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. Mountain Dew marketing strategies differ in terms of the market segments they target.
16. Starbucks Company’s Brand in Bangladesh Market

    The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario.
17. The Vans Resilient Brand’s Analysis

    Vans was founded in 1966 by Paul Van Doren and his brother James. Initially, the company aimed to make long-lasting, washable, and cost-effective shoes in south California.
18. Magnolia Brands: The Case Study

    The aspects of external environment have the ability to influence the Magnolia brands. The growth of Magnolia brands is influenced by customer loyalty.
19. Personal Brand Management and Social Media

    The paper discusses that social media platforms provide great tools for building and maintaining personal brands.
20. The Role of Advertisement on Nescafe Brand Performance

    The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system.
21. Can High-Brand Companies Sell Substandard Goods and Get Away With It?

    A firm with a proper image is often highly trusted by the customers; hence, the given company has to spend less money on promoting a specific product.
22. Personal Branding by Groskop and Arruda

    Personal branding has become a trend and the debate about its importance has increased. Groskop (2008) and Arruda (2003) present their opinions about this issue.
23. Management. Do Brands Have Finite Lives?

    The concept of a brand is a vital element in the marketing strategy. The survival and existence of a firm, in fact, depend solely upon the success of its brand in the market.
24. The Brand Called You. Tom Peters’ View on Branding

    Tom Peters defines a brand as “a promise of the value you’ll receive” in exchange for your time or/and money. Every company tries to show only they can satisfy customers.
25. The Pauls Brand’s Marketing Intelligence

    This paper discusses the brand Pauls, one of the leading milk brands in the Australian market, covering the brand’s background, and micro and macro environmental factors.
26. Aspects of Career Development: Personal Branding and Networking

    In the virtual age, personal branding and networking are both exceptionally important for career development. This essay is going to underline the key aspects of these concepts
27. Walmart Brand Products’ Microeconomic Analysis

    Pharmacological and cosmetic products Equate under the brand of Walmart are the object of analysis, as well as the pricing policy of Walmart in relation to Equate.
28. Brand Identity of Abercrombie & Fitch

    The history of Abercrombie & Fitch spans over a hundred years. The company first specialized in sporting clothes for the upper class.
29. Product Branding in Online Shop

    Branding products in online shops is an essential part of the online shop’s success; it requires the development of sound and effective strategic marketing of the products.
30. Targeting Subaru’s Market: The Cosmopolitans & European Strategies

    Subaru entered the European market in the 1980s, but it did not gain significant prominence until the late 1990s when more models where introduced to the market.
31. Valentino Brand Targeting Luxury Cosmetics Market in China

    The report aims to analyze the brand and the luxury cosmetics market in China to propose a communication plan for the brand extension of Valentino.

💡 Simple Brand Management Topics

1. How Louis Vuitton Develops Brand Meanings

   The research aims to provide a better understanding of how Louis Vuitton develops its brand meanings and how that interaction with its clients may affect consumer behavior.
2. Hilton Hotels’ Brand Management

   Hilton Hotels is a multifaceted global brand that has established its success through quality and variety. Its target demographics consist of a great variety of people.
3. Colgate: The Brand Success History

   The No. 1 toothpaste company on the Russian market, Colgate, has existed for more than two centuries. Now its net income for the quarter exceeds billions of dollars.
4. Product Performance vs. Product Aesthetics and Brand Success

   Product performance and aesthetics are often compared in many discussions about which product qualities are more important to the overall success of a brand.
5. Brand Overview and Analysis: The Heineken

   The Heineken brand is an example of a product that has gone through the product life cycle over the 140 years it has been on the market.
6. Brand Management: Nike Case Study

   This document includes Nike’s assessment and response to consumer behavior affected by the global climate change trend.
7. Branding as a Negative Social Phenomenon

   This essay explores the primary reasons behind the issue of branding becoming prevalent, and maintains that branding is a negative social phenomenon.
8. Brand Analysis Report: Casio and Roland

   This report is a brand audit of Casio and Roland, which are between the two leading companies engaged in the production and sale of musical instruments.
9. Red Bull Brand’s Integrated Marketing Campaign

   The Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
10. Volkswagen Emissions Scandal and Brand Reputation

    The brand reputation of Volkswagen was hurt significantly as millions of its customers discovered that their vehicles were compromised.
11. Hyundai’s Branding and Marketing Strategies

    Hyundai has improved over the years, migrating from cheap brand with cheaper quality to one of the most recognized loyalty based brand.
12. Private Label Branding Versus National Brands

    Based on recent reports, private label products are vital to the growth of retailers. In the past, private label brands competed with the national brands using the price-value proposition.
13. Harley Davidson Brand Analysis: Attention & Sensory Perception

    This paper analyzes perceptions of 3 brands: Harley Davidson, Naked Juice, Tropicana Juice: what and how captures attention, sensory perceptions of the brands’ aesthetic values.
14. Accor Hotel Brand: World-Leading Hotel Group

    This paper provides information about Accor, a prominent hotel group in the hospitality industry. It includes details about the company’s history and analysis of the hotel brand.
15. Rolls Royce’s Marketing and Branding

    Rolls Royce’s marketing strategy promotes the sale and promotion of a trademark, one brand worldwide in compliance with a unified marketing policy, strategy, and marketing tactics.
16. Top-Selling Smartphone Brands in the World

    The brands under analysis are Xiaomi, Huawei, Samsung, and Apple, all of them have their distinct perception of the position on the global market, as well as their consumers.
17. Why Do We Need Brands?

    Each brand coincides in the consumer’s mind with those qualities that the product should possess and the emotions that it should evoke.
18. Apple: Marketing Communication and Branding

    Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices.
19. H&M: Strategic Brand Management

    In this paper, multiple aspects of the H&M brand will be examined, including inventory, ownership, history, elements and other details.
20. Insights into Nike’s Brand Success and Phil Knight’s Impactful Leadership Strategies

    The specific ways of the Nike organization, as well as personal qualities that helped Phil Night establish a world-famous brand, will be discussed in this paper.
21. Representing Diversity in Beauty Campaigns: Obligation of Brands?

    The topic will be presented as a single yes/no option to provide a neutral perspective and encourage a thoughtful discussion.
22. Recruitment and Branding: Apple, Netflix, Google, and Amazon

    Recruitment is the method by which organizations pursue and acquire personnel for their various job positions.
23. The New Balance Brand’s Marketing Overhaul

    A marketing campaign proposal to revamp New Balance’s brand exposure and boost sales by targeting Gen Z athletes with redesigned sneakers and leveraging various media channels.
24. Branding: Value Case of Coca-Cola Vietnam

    Companies such as Starbucks, Nike, and Apple have achieved this by consistently delivering high-quality products and services and by effectively communicating their brand values.
25. Spotify: The Brand Gap Questions

    The idea for Spotify began with the hypothesis that people could stop piracy by making it easier for them to access music legally.
26. Details of the Brand Positioning

    Brand positioning helps to maintain pricing tactics for well-established businesses to prevail through the holistic season in the business market.
27. True Religion Jeans: Flash in the Pants or Enduring Brand?

    True Religion is an American designer jeans and denim brand which was founded in 2002 in California, when the fashion industry was undergoing dramatic changes.
28. Influence of Brand Characteristics on Marketing Strategies

    The paper explores how key brand characteristics influence the choice of marketing strategies and the formation of the target audience’s purchasing behavior.
29. Customer’s Brand Engagement: The Use of Artificial Intelligence

    Marketers are currently using artificial intelligence in marketing to automate procedures and provide clients with a distinctive brand experience.
30. Hotel Brands in the Post-Pandemic Era

    Strong hotel brands are fitter for the recovery after the COVID-19 pandemic and have more opportunities to attract new consumers and keep loyal ones.
31. The Power of Positioning: Unleashing the Potential of Brand Storytelling

    The article discovers the vital role of positioning strategy in building trust, fostering consumer loyalty, and driving brand preference.
32. The Huskyboost Brand’s Social Media Marketing

    Despite the extended reach and relative brand promotion, social media marketing cannot be considered genuinely efficient for Huskyboost.com in its current state.
33. The Nike Brand Advertisement Analysis

    The Nike brand advertisement pays special attention to the importance of sports for people. This advertisement is aimed at demonstrating that sports are available to everyone.
34. Problems With the Business Brand

    The essay will examine and discuss the main causes that can lead to failed brand expansion attempts and the consequences.
35. Branding Effect on Consumer Buying Behaviour

    The concept of purchasing behavior has evolved over the years and is paramount in forming marketing strategies.

🌶️ Hot Branding Research Topics

1. Recommendations to Enhance Glencore’s Ethical Brand Image

   This paper recommends Glencore correct the previous mistakes by complying with ethical standards within its operations by embracing all segments.
2. The Burberry Firm’s International Brand Strategy

   Burberry has to find an international brand strategy that balances standardization and adaptation in the most profitable way.
3. Kingsford Charcoal Brand of Clorox Corporation

   Kingsford has been the dominant charcoal brand in the USA, where charcoal is used widely for grilling outside during the warm seasons.
4. Importance of Brands and Branding for Business

   The brand is differentiates a good or service from others; branding is implemented to distinguish something that one company offers from the same products produced by other.
5. The Bvlgari Company and Brand Analysis

   Bvlgari’s designers elaborate on the main elements of watches, from molding gold allocations to processing, manufacturing, construction, and decoration of mechanisms.
6. The Harrods Brand’s Foreign Investment Strategy

   The fact that Harrods is a reputable brand name makes it profitable in the UK market. The move to enter the Chinese market is recommendable.
7. Brands’ Positive Impact Through Advertisements

   The campaign of brands, mainly the advertisement of Citi Bank, BMW, KitKat, and Mountain Dew, show how the brands can bring a positive impact through advertisements.
8. Effects of Celebrity Ratification on Brand Equity

   Endorser reputation significantly impacts brand credibility, and brand credibility has a beneficial effect on authorized brand equity.
9. Coca-Cola Soft Drink’s Brand Extension

   According to a new report, Coca-Cola has built loyalty over generations by ensuring customer satisfaction among its customer base.
10. McDonald’s Marketing and Branding

    McDonald’s promotes a single brand with common characteristics in markets around the world. This is the largest fast-food chain, which is represented all over the world.
11. Amazon, Coca-Cola, Nescafe: Three Global Brands Analysis

    Successful global brands hold a strong presence and huge market share internationally. This paper analyzes three global brands – Amazon, Coca-Cola, Nescafe.
12. The Under Armour Brand Management

    Under Armour is a reputable company with a strong marketing strategy for its products that manage to compete with its large rivals.
13. Consumer Analysis of the Charmin Brand

    “Charmin” attracts different market segments; however, the analysis can highlight the most important key demographic characteristics such as age, income, and social status.
14. Guiding a New Brand of Hiking Boots Through the Growth Stage

    In this paper, the importance of the strategy is demonstrated in the example of a new brand of hiking boots entering the market and having to be advertised properly.
15. Yahoo: Brand Name, Expansion, and Current Trends

    Yahoo is frequently described as one of the pioneers of the early Internet era in the 1990s, and it has managed to become the global leader in the area of search engines.
16. Examination of Corporate Responsibility in the Chiquita Brands Case

    The case of Chiquita brands and its confrontation with the AUC was discussed in detail in this paper. The complications have distinct consequences.
17. Brand’s Storytelling and Management

    Brands attract customers and strengthen their awareness through storytelling. They turn their positions, values, and experience into powerful messages.
18. Nike as the Best and Largest Sportswear Brand in the World

    Nike is the world’s number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other activities.
19. Arrid: Brand Management Analysis

    Arrid is the brand that was created and owned by Carter-Wallace Inc. Arrid is a brand of deodorant and body wash, and it was prevalent several years ago.
20. Responsibility and Brand Advertising in the Alcoholic Beverage Market

    The article indicates that the brand advertisements highlight alcohol consumption as socially acceptable, while media advocacy campaigns focus on the role of manufacturers.
21. Amazon: The Brand That Protects Itself

    To ensure its success in its expansion and in general, the company should capitalize on the unique advantages Amazon already possesses.
22. Nike on Social Media: Brand Management

    Nike has continued to dominate social media through the implementation of an effective social media strategy that is tailored for specific target audiences.
23. Adidas, Reebok, and Patagonia Brands’ Transparency

    Adidas, Reebok, and Patagonia are the leading companies in the transparency index. Their contribution is undoubtedly admirable.
24. Social Media Marketing: Memes as a Branding Strategy

    The strategy allows the brand to promote its products through increased coverage of audiences with similar characteristics to the target group.
25. Brand Management: Tea and More

    The paper states that although Tea and More registered success in the early periods, poor customer service, and low brand attractiveness, affected its performance.
26. IMed Brand Driving a Paradigm Shift in Healthcare

    We have developed a new personalized health record-keeping app called iMed for iOS platforms to help both physicians and patients manage their health records.
27. The Brand Value of Apple

    Among the many companies that have increased in the volume of operations and brand value, Apple occupies a significant place.
28. Social Media and Internet Advertising for Brand’s Success

    This paper aims to investigate the impacts of social media and internet advertising on the success of a brand.
29. Gender-Oriented Products: Branding and Marketing

    Marketing of gender-oriented products should be more gender-neutral oriented because to be efficient in the market, the brand needs to meet the changing social requirements.
30. Absolut Vodka Brand and Advertising Agency

    This paper is a case study analysis of Absolut Vodka in aspects of the cooperation with an advertising agency and the brand’s engagement with the creative field.
31. The Value of Advertising and Branding

    Marketing, advertising, branding, and marketing directors play a significant role in a business, they influence a business’ public image, customer loyalty, brand image, etc.
32. Starbucks’ Social Responsibility and Brand Strategy

    The paper argues alignment of the company’s strategy with the core principles of business ethics allowed Starbucks to successfully overcome the crisis and achieve stable growth.
33. How to Create a Successful City Branding

    City branding is the appropriate way to describe and implement city marketing, to tag a city as a brand, it must have vital characteristics of a brand.
34. Private Label Brands and Marketing Management

    The emergence of private label brands is a case in point. Their use as a marketing strategy has proliferated among retail organizations across the world.
35. Coca-Cola Branding, Mission, Vision and Values

    A strong brand requires creative designing, careful planning and execution. Branding gives a quick identification to the product’s manufacturer.
36. The Coca-Cola Company’s Personal Branding

    Recently, branding has played a major role in promoting recognition. I believe customers want reassurance that they are using a safe product or service.

👍 Good Branding Topics in Marketing

1. Fashion Brands Cooperation and Its Attractiveness

   The author discusses the topic of possible collaborations of fashion brands and concludes that the attractiveness of cooperation stems from the uniqueness of the final result.
2. Tropical Juice Manufacturing Company Brand

   Tropical juice manufacturing company is an institution involved in producing and processing freshly blended fruit such as mango, passion, apple, among others.
3. The Concept of Branding: Strategic Integrated Marketing Communications

   Branding is an important marketing tool for creating an impression and revealing the company’s philosophy, values, mission, and vision of the future.
4. Teleflex Incorporation: Marketing and Branding Healthcare Product

   The discussion in this paper entails an analysis of the marketing and branding of PICC lines by Teleflex Incorporation.
5. Yum!: Brands Innovations and Commercialization

   This report will discuss this system, identifying the crucial factors of its success, as well as provide recommendations on how to improve the mentioned commercialization activities.
6. Toyota Company: Car Brand Analysis

   Toyota has made its way to becoming the world’s biggest car company. Toyota’s grip came through capitalizing on rival’s weaknesses, e.g., GM and expansion programs in China
7. Pangaia: An Eco-Friendly Fashion Brand

   Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment.
8. Subaru Brand With Japanese Origins

   This marketing plan presents an option for innovation and environmental sustainability that aligns with Subaru’s projects completed or initiated in the last decade.
9. The Scandal of the Brand of a Medical Device – EpiPen

   The purpose of this paper is to analyze the EpiPen company’s actions and its strategy for improving its reputation.
10. Fashion Sustainability for High-End and Low-Cost Brands

    The purpose of this paper is to evaluate sustainable fashion in order to compare and contrast the probability of the future for luxury and low-cost brands.
11. Brand Personality and Self-Image and Consumer Behavior

    The problem statement is on consumers’ individual distinctions. The study aims at evaluating whether consumer personality controls the purchasing decision of the consumer.
12. Kawneer Brand Company: Structure Analysis

    Kawneer Brand is a reputable company in North America that manufactures architectural. The company is popular among many customers because it gives them resources to establish their own businesses.
13. The Customer Service Perspective: The Starbucks Brand

    The primary objective of the Starbucks is to attract the newer, younger customers, which are typically less well-educated people with relatively lower incomes.
14. Product, Branding, and Packaging Decisions

    The core customer value of a product is produced by the combination of the brand name, quality of a product or service, packages, labeling, and positioning.
15. The History of Nokia’s Creation and Becoming an Influential Brand

    In this assignment we will show some background of Nokia and demonstrate what problem it is facing in a current environment and what it needs to change.
16. Involvement and Sports Brand Advertising

    This paper is to understand the differences in the advertisement elements depending on the degree of involvement.
17. Hotel Industry Branding and Marketing Strategy

    Eco-certification for the Hotel Industry within the United States is a vital venture for the future of eco-tourism business.
18. Globalization of the SK-II Brand

    SK-II Brand has been said to concentrate on its core business through innovation, expanding penetration in developing countries and restructuring its existing business.
19. Tom Ford: Brand Strategy Report

    Brand differentiation for the Tom Ford products is mainly determined by the color, size and the components of the product.
20. Personal Leadership Brand for Women

    The aim of the paper is to define a personal leadership brand for women to be successful in today’s business world.
21. Brand Repositioning: Term Definition

    The methods through which a brand can be repositioned have been discussed which will be decided according to the desires and preferences of the customer.
22. Do Brands Have Finite Lives?

    In spite of the great popularity of many brands, Brands cannot be expected to last forever, because they are just a company’s image, which can be changed and transformed.
23. Swatch Group’s Brand Audit and New Positioning

    Swatch Group is repositioning and rebranding its products due to the vast competition that it is facing from other dealers world wide.
24. The Behavior of the Young Toward Luxury Brand

    The case study suggests that all behavior related to luxury items is deemed to be directly or indirectly motivated by such needs as sex, hunger, and thirst.
25. Are Brand Extensions Good or Bad?

    Brand extension refers to a marketing strategy used by firms with strong existing brands to extend to other products, leveraging on the strong brand name to capture the market.
26. Social Values in Branding

    This article presents branding as a social phenomenon that accounts for more public good than evil, and should be widely used.
27. How Charlotte Beers Can Provide the Best Stewardship for the Ogilvy Brand?

    Beers should work with the senior management team to implement the Brand stewardship concept by establishing clear goals to be integrated into the company’s core mission.
28. Antecedents of Brand Loyalty: The Case of Coca-Cola

    This paper defines the importance of brand loyalty as a desirable outcome in the total marketing mix and personifies brand bonding in the case of a student who loves Coca-Cola.
29. Understanding and Managing the Brand Space

    The arguments given by the authors in their article regarding the mistakes made by many organizations in managing their brands include are as follows.
30. Marketing Communications Strategies for Consumer Vehicle Brands in the UK

    This report will discuss the effect of marketing communication and mix of the consumer vehicle manufacturer of UK and compare their activities regarding these.
31. Brand Development: Branding Strategy Insider

    In this articles “How the GFC has forced brands to rethink their strategies” and “Fighter brand strategy considerations”, the authors clearly elaborate various views of the debate.
32. SABIC Brand Role and Its Reception in Australian Market

    The paper gives clear information on the possible reception of the SABIC brand in the Australian market and reveals the gap for entry and brand building for competitive advantage.
33. Marketing Mix Products and Brand Strategies

    In this research paper importance of branding will be discussed with regards to placing a product in the minds of the consumers.
34. Electronic Medical Records: Brands Comparison

    This paper compares three different electronic medical records: ABELMed PM-EMR, Amazing Charts and e-MDs Chart.
35. Marketing Communication for Building Strong Brands

    Marketing communication is a very important tool in any organization which seeks to augment its market share so as to survive in the current unpredicted business environment.

⭐ Simple & Easy Brand Essay Titles

1. Marketing Strategies for Launching a New Brand
2. Zara Market Segmentation
3. Apple Inc.’s Market Strategy and Brand Position
4. American, Alaska, and United Airline Brands
5. Constellation Brands Company’s Analysis
6. Educare.com: Enhancing Teen Consulting with Efficiency & Care
7. Feathers Fashion: The UAE Brand in Saudi Arabia
8. &pizza Brand’s Situational Analysis
9. iPhone Sales Trends: Decline, Future Outlook, and Market Impact
10. Chick-fil-A Fast-Food Network Brand Analysis
11. Third-Party Mobile Apps: Enhancing Chick-fil-A’s Reach
12. The Unisom Brand Analysis
13. Frito-Lay Inc.’s Take-Over of Cracker Jack Brand
14. Red Bull’s Sponsorship of Sports Events as a Marketing Strategy
15. Marketing for Sports Brands Using Mobile Advertising
16. Allison Sims’ Paleo Foodies Campaign: Strategies and Market Impact
17. Branding Wicked Laser Torches: Packaging, Logo, and Design
18. Starbucks Customer-Brand Identity and Its Evaluation
19. L’Oreal: Building a Global Cosmetic Brand
20. Brand/Product Manager Role in Marketing: A Comprehensive Guide
21. Apple Inc.’s Brand Equity on the Website
22. Nestle’s Nespresso Brand’s Competitive Advantage
23. Disney Company’s International Pricing and Branding
24. Effective Branding Strategy for a Smartphone App Launch
25. Rasasi Brand’s Entry into the French Perfume Market
26. Craft an Effective Marketing Campaign with Big Data and Social Media
27. Nature’s Best Pet Food: Target Market Analysis & Strategy
28. Marketing Mix and Its Importance for Brand Loyalty
29. Starbucks Company’s Branding: Cultural Phenomenon
30. The Brand Management Job: Skills and Functions
31. Alexander McQueen and Lane Crawford: Crafting Effective Brand Communication
32. Volvo Company’ Branding Strategy in Saudi Arabia
33. Ice-Fili Company’s Brand
34. British Airways Company’s Branding Strategy
35. Emotional Branding in Advertising
36. How Many Local Franchises Have Used the Best Ideas and Strategies for Success
37. Social Media Marketing in the Digital Age: Strategies for Engaging Online Audiences

🎓 Most Interesting Branding Topics to Research

1. Aspirational Fitness Goers: Nike Brand
2. How the Super Brand Nike Makes Supply Chains Sustainable
3. Brand Loyalty Through Emotional Advertising Media
4. Consumer Behavior and Brand Awareness of Ankur Salt
5. How Brand Nokia Influences on Consumer Purchasing Behaviour Marketing
6. Creating the Appeal for the Brand to Stand Out in a Cluttered Market
7. Ben and Jerry’s Company Brand Building and Values
8. How Adidas Has Developed a Niche Market for Their Brand Adidas Originals
9. Brand Loyalty and the Decline of American Automobile Firms
10. Apple and Samsung Brand Positioning
11. Case Study Brand Jordan: Selling a Legend
12. How Can Amazon Use Positioning to Create a Strong Brand Identity in the Next 5 Years?
13. Customer-Based Brand Equity Model – Nestle Case Study
14. Case Study About Evolution and Situation Analysis of a Dove Brand
15. Lvmh: Managing the Multi-Brand Conglomerate
16. Apple and Its Brand From Other Competitors
17. Brand Building and Structural Change in the Scotch Whisky Industry
18. Loreal: Global Brand, Local Knowledge
19. Brand Segmentation and Positioning – Espresso Coffee Machines
20. Brand Development and Marketing: Case of Red Bull Study
21. Better Brand Management Through Design Thinking
22. Brand Perceptions and the Market for Common Stock, Forthcoming, Journal of Financial and Quantitative
23. Consumer Behavior and Its Effect on Influencing Brand
24. Louis Vuitton’s Brand Values
25. IKEA How the Swedish Retailer Became a Global Cult Brand
26. Brand Case Analysis: Parvaderm Corporation
27. How Apple INC’s Brand iPhone Image Impacts the Buying Behavior of Its Consumers
28. Hollister Brand Space, the Way How Brandscape Integrates Into Brand
29. Brand Morphing Across Wal-Mart Customer Segments
30. Advertising Brand Communication CTS Notes
31. Beauty and the Beast: The Brand Crisis of SK-II Cosmetics in China
32. Last Chance’s Brand Plan For Soft Drinks
33. Brand Positioning the Victoria & Alfred Waterfront Company
34. Brand Congruence: Consumer Behavior and Purchase
35. Blues Spiritual for Mammy Prater by Dionne Brand
36. Low Costs, Strong Brand: AirAsia’s Formula for Profitability
37. Maggi Brand Extension and Repositioning

📌 Branding Topics for Presentation

1. Brand Names Versus Generic, What Motivates People to Buy
2. Brand Awareness and Consumer Perception for Automobiles in the UK
3. How Can the Marketing MIX Model Help Manchester United Build Its Global Brand
4. Brand Loyalty and Marketing Solutions Through Blockchain
5. Brand Positioning and Consumer Taste Information
6. H&M: History, Brand Today, and Analysis of the Company
7. Key Challenges Facing Brand IKEA
8. Atlantic City Licenses Brand New Online Casino
9. Apple INC: Business Strategies That Drive the Brand’s
10. Disney The Happiest Brand on Earth
11. Brand Management, Competitiveness, and Business Performance in Mexican Small Service Businesses
12. Brand Africa: Multiple Transitions in Global Capitalism
13. Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based
14. Relationship With an Employer Brand
15. Lenovo: Brand Observation Portfolio
16. Harley-Davidson: Over 100 Years of Brand Management
17. How Philip Morris Built Marlboro Into a Global Brand for Young Adults: Implications for International Tobacco Control
18. Brand Building and Positioning for Cadbury Marketing
19. Creative Message Strategy, Media Plan & Integrated Brand
20. How McDonald’s Applied the Process of Internationalization of Its Brand in India
21. L’Oreal: Building Its Empire in Indonesia Through Its Luxury Brand, Lancome
22. How the Polo Ralph Lauren Brand Has Achieved Such High Success
23. Brand Expansion Plan For Lululemon
24. How Zara Uses Its Marketing and E-Commerce to Spread Its Brand
25. Lilypad- The Corporate Brand: Help or Hindrance
26. Brand Analysis: Marketing and Communication Strategy of Dior
27. Between Form Without Substance and Substance Without Form: Estimating the Brand Image of Romanian SMEs
28. Brand Building for Facilitating the Launch of Dogerita Mineral Water
29. Lego and Its Unique History and Brand Concept
30. Brand Manager for Topshop Is the Most Difficult Market
31. BMW Mini Brand Comes to India
32. Boucheron Luxury Brand’s Market Research
33. IKEA: Shopping Experience Part of Effort in Building Brand Loyalty
34. Celebrity Branding: Creating More Brand Awareness
35. Brand Confusion: Empirical Study of a Legal Concept
36. Examining Nokia’s Brand Identity and Positioning
37. Luxury Brand and Creativity: Christian Louboutin Nail Polish

❓ Brand Research Questions

1. What Are the Better Measurement and Management of Brand Value?
2. Can Brand Extension Signal Product Quality?
3. Why Are Name Brands Usually More Expensive Than Store Brands?
4. Does Brand Extension Impact Parent Brand?
5. What Are the Factors for Successful Brand Endorsements Marketing?
6. Does Excessive Sales Promotion Result in Dilution of Brand?
7. What Is the Gap Between Brand Identity and Brand Reputation?
8. Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand?
9. How Does Behavioral Primacy Interact With Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choices?
10. Does Store Brand Patronage Improve Store Patronage?
11. Why Do Brand Name Products Cost More?
12. Is There a Difference Between Off-Brand and Name Brand?
13. Do International Brand Managers Need to Vary Their Marketing Strategies?
14. How Can You Lure Consumers Into Loving Your Brand?
15. Are Their Relationship Between Packaging Design and Brand Identity?
16. What Is the Relationship Between Ethical Advertising and Brand Loyalty Marketing?
17. How Does Coca-Cola Use Brand Equity?
18. What Is the Difference Between Brand Identity and Brand Equity?
19. Are People More Likely to Buy Brand Names Rather Than Their Generic Counterparts?
20. How Do Consumer Identities Help Brand Management?
21. What Elements Would Make a Fashion Brand Store Popular?
22. How Does Brand-Related User-Generated Content Differ Across YouTube, Facebook, and Twitter?
23. How Effectively Did Oliviero Toscani Use Shock Tactics in Advertising to Raise the Brand Profile of Benetton?
24. Why Are People Willing to Pay More for Branded Rather Than Unbranded Products?
25. What Most Affects the Recall and Recognition of Brand Symbols?
26. How Do Perception Maps and Brand Repositioning Affect Customer’s Perception of a Brand?
27. Are Name Brands Usually of Better Quality Than Store Brands?
28. How Does Point-of-Sale Marketing Mix Impact National-Brand Purchase Shares?
29. Why Do Consumers Typically Choose Certain Brands Rather Than Others?
30. What Are the 5 Key Features of a Brand?