285 Brand Topics for Essays, Research Papers, & Presentations

Brand awareness and management are essential concepts in marketing. If you are looking for the best brand topics, you’re at the right place! StudyCorgi has compiled a list of ideas for your presentation, project, dissertation, and other writing assignments on brand issues. Read on to get inspired!

🏆 Best Brand Topics for Essays

✍️ Brand Essay Topics for College

  1. The Effect of Brand Image on Consumer Taste Preferences
    The paper identifies that, in the contemporary world, businesses are putting significant effort into creating the best representation of their brands in the eyes of customers.
  2. The Disaronno Originale Brand’s History and Culture
    A legendary Italian liqueur, Disaronno Originale boasts a unique blend of almond and apricot flavors, tracing its origins back to 16th-century Saronno.
  3. Vinted Fashion Company Building Brand Awareness
    This report has been written to create a better understanding of the current global fashion resale market and how respective companies can increase their brand awareness.
  4. The Role of Advertisement on Nescafe Brand Performance
    The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system.
  5. Simone Rocha Brand’s Porter’s Five Forces Analysis
    The paper describes Porter’s five forces model of the British fashion brand Simone Rocha: buyer power, supplier power, the threat of new entries, etc.
  6. The Innocent Drinks Brand Identity
    According to their fundamental principle—to be more ethical, natural, and organic—Innocent Drinks develops its brand identity.
  7. Emotional Labor and Emotional Branding in Apple
    Apple Brand is constantly innovating and expanding its product line to include new platforms, devices, applications, and services that positively impact people’s lives.
  8. Zara’s Multi-Brand Strategy and Risk Management
    The review of the multi-brand strategy used by Zara and differentiate the apparent benefits and shortcomings of using such strategy.
  9. McDonald’s Brand Repositioning and Expansion
    The management of McDonald’s succeeded in repositioning its brand. They included a variety of meals that could fit the needs of people concerned about the health effects of food.
  10. Valentino Brand Targeting Luxury Cosmetics Market in China
    The report aims to analyze the brand and the luxury cosmetics market in China to propose a communication plan for the brand extension of Valentino.
  11. Magnolia Brands: The Case Study
    The aspects of external environment have the ability to influence the Magnolia brands. The growth of Magnolia brands is influenced by customer loyalty.
  12. Brand Overview and Analysis: The Heineken
    The Heineken brand is an example of a product that has gone through the product life cycle over the 140 years it has been on the market.
  13. Lego Brand’s Touchpoints and Market Entry Strategy
    There are several touchpoints that the LEGO brand implements to promote its brand and the first one is related to a strong brand design.
  14. Zara Market Segmentation
    Zara mostly applies an undifferentiated form of market segmentation. However, the company still emphasizes young people due to their tendency to renew clothes at a faster rate.
  15. How Brand Image of Digicel and Flow Affects Customer Loyalty
    The brand image of Digicel and Flow influences customers to repurchase telecommunication services often and recommend others to become clients.
  16. Chiquita Brands International: Case Study
    To a considerable extent, Colombia’s political context had contributed to the creation of legal and ethical problems with which Chiquita dealt years later.
  17. Red Bull Brand’s Integrated Marketing Campaign
    The Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
  18. Marketing for Sports Brands Using Mobile Advertising
    Nike and Adidas have been using mobile marketing to affect consumer intentions, and buying behavior however the findings do not suggest which company is better performing.
  19. The Vans Resilient Brand’s Analysis
    Vans was founded in 1966 by Paul Van Doren and his brother James. Initially, the company aimed to make long-lasting, washable, and cost-effective shoes in south California.
  20. The Brand Called You. Tom Peters’ View on Branding
    Tom Peters defines a brand as “a promise of the value you’ll receive” in exchange for your time or/and money. Every company tries to show only they can satisfy customers.
  21. Nestle’s Nespresso Brand’s Competitive Advantage
    There are several competitive advantages that Nespresso has over other companies. This is a well-established brand that is recognizable to people living in different countries.
  22. Starbucks Company’s Branding: Cultural Phenomenon
    Branding is a very important tool for the marketing purposes of any business. This paper focuses on consumer tribes branding as a cultural phenomenon of the Starbucks.
  23. Product Performance vs. Product Aesthetics and Brand Success
    Product performance and aesthetics are often compared in many discussions about which product qualities are more important to the overall success of a brand.
  24. Tom Ford: Brand Strategy Report
    Brand differentiation for the Tom Ford products is mainly determined by the color, size and the components of the product.
  25. Brand Analysis Report: Casio and Roland
    This report is a brand audit of Casio and Roland, which are between the two leading companies engaged in the production and sale of musical instruments.
  26. Chick-fil-A Fast-Food Network Brand Analysis
    Based on customer demographic data, the paper analyzes the Chick-fil-A fast-food network and compares some data to compile an accurate picture of people’s preferences.
  27. The Pauls Brand’s Marketing Intelligence
    This paper discusses the brand Pauls, one of the leading milk brands in the Australian market, covering the brand’s background, and micro and macro environmental factors.
  28. Starbucks Company’s Brand in Bangladesh Market
    The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario.
  29. Personal Brand Management and Social Media
    The paper discusses that social media platforms provide great tools for building and maintaining personal brands.
  30. Disney Company’s International Pricing and Branding
    This study examines Disney’s pricing strategy overseas, outlines its international product management and branding strategies, and describes how a company conducts market research.
  31. Internationalizing the Bershka Brand to Canada
    The Canadian culture, which promotes the use of fiber due to their individualism, is the favorite market for the business to expand its services into this market.

💡 Simple Brand Management Topics

  1. The Billabong Brand’s Marketing Mix Strategies
    Billabong is an Australian clothing brand that utilizes marketing mix techniques to function successfully in the market.
  2. Hilton Hotels’ Brand Management
    Hilton Hotels is a multifaceted global brand that has established its success through quality and variety. Its target demographics consist of a great variety of people.
  3. Colgate: The Brand Success History
    The No. 1 toothpaste company on the Russian market, Colgate, has existed for more than two centuries. Now its net income for the quarter exceeds billions of dollars.
  4. The Under Armour Brand Management
    Under Armour is a reputable company with a strong marketing strategy for its products that manage to compete with its large rivals.
  5. Consumer Analysis of the Charmin Brand
    “Charmin” attracts different market segments; however, the analysis can highlight the most important key demographic characteristics such as age, income, and social status.
  6. Luxury Brands After Economic Crisis in 2008-2020
    LVMH had strengthened its positions with the help of the Chinese market and expanded globally by purchasing of weaker brands during the financial crisis.
  7. L’Oreal: Building a Global Cosmetic Brand
    There can be only a few doubts that the L’Oreal’s acquisition of the brand Maybelline in 1996 was indeed a smart competitive move.
  8. Mountain Dew Brand Marketing Strategies
    Mountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. Mountain Dew marketing strategies differ in terms of the market segments they target.
  9. Rasasi Brand’s Entry into the French Perfume Market
    French perfume brands are some of the most expensive commodities in the world, and yet consumers continue to buy these products.
  10. The New Balance Brand’s Marketing Overhaul
    A marketing campaign proposal to revamp New Balance’s brand exposure and boost sales by targeting Gen Z athletes with redesigned sneakers and leveraging various media channels.
  11. How Louis Vuitton Develops Brand Meanings
    The research aims to provide a better understanding of how Louis Vuitton develops its brand meanings and how that interaction with its clients may affect consumer behavior.
  12. Guiding a New Brand of Hiking Boots Through the Growth Stage
    In this paper, the importance of the strategy is demonstrated in the example of a new brand of hiking boots entering the market and having to be advertised properly.
  13. The Value of Advertising and Branding
    Marketing, advertising, branding, and marketing directors play a significant role in a business, they influence a business’ public image, customer loyalty, brand image, etc.
  14. How to Create a Successful City Branding
    City branding is the appropriate way to describe and implement city marketing, to tag a city as a brand, it must have vital characteristics of a brand.
  15. Walmart Brand Products’ Microeconomic Analysis
    Pharmacological and cosmetic products Equate under the brand of Walmart are the object of analysis, as well as the pricing policy of Walmart in relation to Equate.
  16. Brand Management: Nike Case Study
    This document includes Nike’s assessment and response to consumer behavior affected by the global climate change trend.
  17. Can High-Brand Companies Sell Substandard Goods and Get Away With It?
    A firm with a proper image is often highly trusted by the customers; hence, the given company has to spend less money on promoting a specific product.
  18. Brand Personality and Self-Image and Consumer Behavior
    The problem statement is on consumers’ individual distinctions. The study aims at evaluating whether consumer personality controls the purchasing decision of the consumer.
  19. Apple: Marketing Communication and Branding
    Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices.
  20. Are Brand Extensions Good or Bad?
    Brand extension refers to a marketing strategy used by firms with strong existing brands to extend to other products, leveraging on the strong brand name to capture the market.
  21. H&M: Strategic Brand Management
    In this paper, multiple aspects of the H&M brand will be examined, including inventory, ownership, history, elements and other details.
  22. Social Media Marketing in the Digital Age: Strategies for Engaging Online Audiences
    Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio.
  23. The Bvlgari Company and Brand Analysis
    Bvlgari’s designers elaborate on the main elements of watches, from molding gold allocations to processing, manufacturing, construction, and decoration of mechanisms.
  24. Amazon, Coca-Cola, Nescafe: Three Global Brands Analysis
    Successful global brands hold a strong presence and huge market share internationally. This paper analyzes three global brands – Amazon, Coca-Cola, Nescafe.
  25. Top-Selling Smartphone Brands in the World
    The brands under analysis are Xiaomi, Huawei, Samsung, and Apple, all of them have their distinct perception of the position on the global market, as well as their consumers.
  26. Swatch Group’s Brand Audit and New Positioning
    Swatch Group is repositioning and rebranding its products due to the vast competition that it is facing from other dealers world wide.
  27. Brand Identity of Abercrombie & Fitch
    The history of Abercrombie & Fitch spans over a hundred years. The company first specialized in sporting clothes for the upper class.
  28. Marketing Communications Strategies for Consumer Vehicle Brands in the UK
    This report will discuss the effect of marketing communication and mix of the consumer vehicle manufacturer of UK and compare their activities regarding these.
  29. Marketing Communication for Building Strong Brands
    Marketing communication is a very important tool in any organization which seeks to augment its market share so as to survive in the current unpredicted business environment.
  30. Feathers Fashion: The UAE Brand in Saudi Arabia
    In order for Feathers Fashion to open a branch in Jeddah in Saudi Arabia, the company will need to take a look at the local market and its key features.
  31. Allison Sims’ Paleo Foodies Campaign: Strategies and Market Impact
    Alison Sims is the founder and managing director of Paleo Foodies, an online brand. Her activities support healthy eating among the Australian public.
  32. Apple Inc.’s Brand Equity on the Website
    Apple’s website indicates that the marketing strategy focuses more on future endeavors. The company relies on the existing market demands for technologically advancing products.
  33. Hyundai’s Branding and Marketing Strategies
    Hyundai has improved over the years, migrating from cheap brand with cheaper quality to one of the most recognized loyalty based brand.
  34. The Nike Brand Advertisement Analysis
    The Nike brand advertisement pays special attention to the importance of sports for people. This advertisement is aimed at demonstrating that sports are available to everyone.
  35. Branding Effect on Consumer Buying Behaviour
    The concept of purchasing behavior has evolved over the years and is paramount in forming marketing strategies.

🌶️ Hot Branding Research Topics

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  1. Best Buy Inc.’s Dual Branding in China
    Best Buy’s case in regards to its attempts to implement a dual branding strategy in China demonstrates the importance of taking into account the local consumer population behavior.
  2. Nike on Social Media: Brand Management
    Nike has continued to dominate social media through the implementation of an effective social media strategy that is tailored for specific target audiences.
  3. Coca-Cola Branding, Mission, Vision and Values
    A strong brand requires creative designing, careful planning and execution. Branding gives a quick identification to the product’s manufacturer.
  4. The Concept of Branding: Strategic Integrated Marketing Communications
    Branding is an important marketing tool for creating an impression and revealing the company’s philosophy, values, mission, and vision of the future.
  5. Pangaia: An Eco-Friendly Fashion Brand
    Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment.
  6. Fashion Sustainability for High-End and Low-Cost Brands
    The purpose of this paper is to evaluate sustainable fashion in order to compare and contrast the probability of the future for luxury and low-cost brands.
  7. Social Values in Branding
    This article presents branding as a social phenomenon that accounts for more public good than evil, and should be widely used.
  8. Branding as a Negative Social Phenomenon
    This essay explores the primary reasons behind the issue of branding becoming prevalent, and maintains that branding is a negative social phenomenon.
  9. Product Branding in Online Shop
    Branding products in online shops is an essential part of the online shop’s success; it requires the development of sound and effective strategic marketing of the products.
  10. Management. Do Brands Have Finite Lives?
    The concept of a brand is a vital element in the marketing strategy. The survival and existence of a firm, in fact, depend solely upon the success of its brand in the market.
  11. Marketing Strategies for Launching a New Brand
    Brand positioning, product differentiation and understanding competitors are three distinctive marketing strategies for launching a new brand in the market dominated by one brand.
  12. Constellation Brands Company’s Analysis
    With its high-quality standards and a well-developed competitive advantage, Constellation Brands has warranted a special place in the global food and beverage industry.
  13. Starbucks Customer-Brand Identity and Its Evaluation
    Starbucks is a cool brand, which is one of the reasons why it is my favorite brand. It offers a variety of products that cater to the different tastes and preferences of customers.
  14. Private Label Branding Versus National Brands
    Based on recent reports, private label products are vital to the growth of retailers. In the past, private label brands competed with the national brands using the price-value proposition.
  15. Representing Diversity in Beauty Campaigns: Obligation of Brands?
    The topic will be presented as a single yes/no option to provide a neutral perspective and encourage a thoughtful discussion.
  16. Recruitment and Branding: Apple, Netflix, Google, and Amazon
    Recruitment is the method by which organizations pursue and acquire personnel for their various job positions.
  17. Branding: Value Case of Coca-Cola Vietnam
    Companies such as Starbucks, Nike, and Apple have achieved this by consistently delivering high-quality products and services and by effectively communicating their brand values.
  18. Spotify: The Brand Gap Questions
    The idea for Spotify began with the hypothesis that people could stop piracy by making it easier for them to access music legally.
  19. Details of the Brand Positioning
    Brand positioning helps to maintain pricing tactics for well-established businesses to prevail through the holistic season in the business market.
  20. True Religion Jeans: Flash in the Pants or Enduring Brand?
    True Religion is an American designer jeans and denim brand which was founded in 2002 in California, when the fashion industry was undergoing dramatic changes.
  21. Influence of Brand Characteristics on Marketing Strategies
    The paper explores how key brand characteristics influence the choice of marketing strategies and the formation of the target audience’s purchasing behavior.
  22. Customer’s Brand Engagement: The Use of Artificial Intelligence
    Marketers are currently using artificial intelligence in marketing to automate procedures and provide clients with a distinctive brand experience.
  23. Hotel Brands in the Post-Pandemic Era
    Strong hotel brands are fitter for the recovery after the COVID-19 pandemic and have more opportunities to attract new consumers and keep loyal ones.
  24. The Power of Positioning: Unleashing the Potential of Brand Storytelling
    The article discovers the vital role of positioning strategy in building trust, fostering consumer loyalty, and driving brand preference.
  25. The Huskyboost Brand’s Social Media Marketing
    Despite the extended reach and relative brand promotion, social media marketing cannot be considered genuinely efficient for Huskyboost.com in its current state.
  26. Accor Hotel Brand: World-Leading Hotel Group
    This paper provides information about Accor, a prominent hotel group in the hospitality industry. It includes details about the company’s history and analysis of the hotel brand.
  27. Problems With the Business Brand
    The essay will examine and discuss the main causes that can lead to failed brand expansion attempts and the consequences.
  28. Recommendations to Enhance Glencore’s Ethical Brand Image
    This paper recommends Glencore correct the previous mistakes by complying with ethical standards within its operations by embracing all segments.
  29. The Burberry Firm’s International Brand Strategy
    Burberry has to find an international brand strategy that balances standardization and adaptation in the most profitable way.
  30. Kingsford Charcoal Brand of Clorox Corporation
    Kingsford has been the dominant charcoal brand in the USA, where charcoal is used widely for grilling outside during the warm seasons.
  31. Importance of Brands and Branding for Business
    The brand is differentiates a good or service from others; branding is implemented to distinguish something that one company offers from the same products produced by other.
  32. The Harrods Brand’s Foreign Investment Strategy
    The fact that Harrods is a reputable brand name makes it profitable in the UK market. The move to enter the Chinese market is recommendable.
  33. Brands’ Positive Impact Through Advertisements
    The campaign of brands, mainly the advertisement of Citi Bank, BMW, KitKat, and Mountain Dew, show how the brands can bring a positive impact through advertisements.
  34. Effects of Celebrity Ratification on Brand Equity
    Endorser reputation significantly impacts brand credibility, and brand credibility has a beneficial effect on authorized brand equity.
  35. Coca-Cola Soft Drink’s Brand Extension
    According to a new report, Coca-Cola has built loyalty over generations by ensuring customer satisfaction among its customer base.
  36. McDonald’s Marketing and Branding
    McDonald’s promotes a single brand with common characteristics in markets around the world. This is the largest fast-food chain, which is represented all over the world.

👍 Good Branding Topics in Marketing

  1. Rolls Royce’s Marketing and Branding
    Rolls Royce’s marketing strategy promotes the sale and promotion of a trademark, one brand worldwide in compliance with a unified marketing policy, strategy, and marketing tactics.
  2. Yahoo: Brand Name, Expansion, and Current Trends
    Yahoo is frequently described as one of the pioneers of the early Internet era in the 1990s, and it has managed to become the global leader in the area of search engines.
  3. Examination of Corporate Responsibility in the Chiquita Brands Case
    The case of Chiquita brands and its confrontation with the AUC was discussed in detail in this paper. The complications have distinct consequences.
  4. Brand’s Storytelling and Management
    Brands attract customers and strengthen their awareness through storytelling. They turn their positions, values, and experience into powerful messages.
  5. Nike as the Best and Largest Sportswear Brand in the World
    Nike is the world’s number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other activities.
  6. Arrid: Brand Management Analysis
    Arrid is the brand that was created and owned by Carter-Wallace Inc. Arrid is a brand of deodorant and body wash, and it was prevalent several years ago.
  7. Responsibility and Brand Advertising in the Alcoholic Beverage Market
    The article indicates that the brand advertisements highlight alcohol consumption as socially acceptable, while media advocacy campaigns focus on the role of manufacturers.
  8. Amazon: The Brand That Protects Itself
    To ensure its success in its expansion and in general, the company should capitalize on the unique advantages Amazon already possesses.
  9. Adidas, Reebok, and Patagonia Brands’ Transparency
    Adidas, Reebok, and Patagonia are the leading companies in the transparency index. Their contribution is undoubtedly admirable.
  10. Social Media Marketing: Memes as a Branding Strategy
    The strategy allows the brand to promote its products through increased coverage of audiences with similar characteristics to the target group.
  11. Brand Management: Tea and More
    The paper states that although Tea and More registered success in the early periods, poor customer service, and low brand attractiveness, affected its performance.
  12. IMed Brand Driving a Paradigm Shift in Healthcare
    We have developed a new personalized health record-keeping app called iMed for iOS platforms to help both physicians and patients manage their health records.
  13. The Brand Value of Apple
    Among the many companies that have increased in the volume of operations and brand value, Apple occupies a significant place.
  14. Social Media and Internet Advertising for Brand’s Success
    This paper aims to investigate the impacts of social media and internet advertising on the success of a brand.
  15. Gender-Oriented Products: Branding and Marketing
    Marketing of gender-oriented products should be more gender-neutral oriented because to be efficient in the market, the brand needs to meet the changing social requirements.
  16. Absolut Vodka Brand and Advertising Agency
    This paper is a case study analysis of Absolut Vodka in aspects of the cooperation with an advertising agency and the brand’s engagement with the creative field.
  17. Aspects of Career Development: Personal Branding and Networking
    In the virtual age, personal branding and networking are both exceptionally important for career development. This essay is going to underline the key aspects of these concepts
  18. Starbucks’ Social Responsibility and Brand Strategy
    The paper argues alignment of the company’s strategy with the core principles of business ethics allowed Starbucks to successfully overcome the crisis and achieve stable growth.
  19. Private Label Brands and Marketing Management
    The emergence of private label brands is a case in point. Their use as a marketing strategy has proliferated among retail organizations across the world.
  20. The Coca-Cola Company’s Personal Branding
    Recently, branding has played a major role in promoting recognition. I believe customers want reassurance that they are using a safe product or service.
  21. Fashion Brands Cooperation and Its Attractiveness
    The author discusses the topic of possible collaborations of fashion brands and concludes that the attractiveness of cooperation stems from the uniqueness of the final result.
  22. Tropical Juice Manufacturing Company Brand
    Tropical juice manufacturing company is an institution involved in producing and processing freshly blended fruit such as mango, passion, apple, among others.
  23. Teleflex Incorporation: Marketing and Branding Healthcare Product
    The discussion in this paper entails an analysis of the marketing and branding of PICC lines by Teleflex Incorporation.
  24. Why Do We Need Brands?
    Each brand coincides in the consumer’s mind with those qualities that the product should possess and the emotions that it should evoke.
  25. Yum!: Brands Innovations and Commercialization
    This report will discuss this system, identifying the crucial factors of its success, as well as provide recommendations on how to improve the mentioned commercialization activities.
  26. Toyota Company: Car Brand Analysis
    Toyota has made its way to becoming the world’s biggest car company. Toyota’s grip came through capitalizing on rival’s weaknesses, e.g., GM and expansion programs in China
  27. Subaru Brand With Japanese Origins
    This marketing plan presents an option for innovation and environmental sustainability that aligns with Subaru’s projects completed or initiated in the last decade.
  28. The Scandal of the Brand of a Medical Device – EpiPen
    The purpose of this paper is to analyze the EpiPen company’s actions and its strategy for improving its reputation.
  29. Kawneer Brand Company: Structure Analysis
    Kawneer Brand is a reputable company in North America that manufactures architectural. The company is popular among many customers because it gives them resources to establish their own businesses.
  30. The Customer Service Perspective: The Starbucks Brand
    The primary objective of the Starbucks is to attract the newer, younger customers, which are typically less well-educated people with relatively lower incomes.
  31. Product, Branding, and Packaging Decisions
    The core customer value of a product is produced by the combination of the brand name, quality of a product or service, packages, labeling, and positioning.
  32. The History of Nokia’s Creation and Becoming an Influential Brand
    In this assignment we will show some background of Nokia and demonstrate what problem it is facing in a current environment and what it needs to change.
  33. Involvement and Sports Brand Advertising
    This paper is to understand the differences in the advertisement elements depending on the degree of involvement.
  34. Hotel Industry Branding and Marketing Strategy
    Eco-certification for the Hotel Industry within the United States is a vital venture for the future of eco-tourism business.
  35. Globalization of the SK-II Brand
    SK-II Brand has been said to concentrate on its core business through innovation, expanding penetration in developing countries and restructuring its existing business.

⭐ Simple & Easy Brand Essay Titles

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🎓 Most Interesting Branding Topics to Research

  1. Aspirational Fitness Goers: Nike Brand
  2. How the Super Brand Nike Makes Supply Chains Sustainable
  3. Brand Loyalty Through Emotional Advertising Media
  4. Consumer Behavior and Brand Awareness of Ankur Salt
  5. How Brand Nokia Influences on Consumer Purchasing Behaviour Marketing
  6. Creating the Appeal for the Brand to Stand Out in a Cluttered Market
  7. Ben and Jerry’s Company Brand Building and Values
  8. How Adidas Has Developed a Niche Market for Their Brand Adidas Originals
  9. Brand Loyalty and the Decline of American Automobile Firms
  10. Apple and Samsung Brand Positioning
  11. Case Study Brand Jordan: Selling a Legend
  12. How Can Amazon Use Positioning to Create a Strong Brand Identity in the Next 5 Years?
  13. Customer-Based Brand Equity Model – Nestle Case Study
  14. Case Study About Evolution and Situation Analysis of a Dove Brand
  15. Lvmh: Managing the Multi-Brand Conglomerate
  16. Apple and Its Brand From Other Competitors
  17. Brand Building and Structural Change in the Scotch Whisky Industry
  18. Loreal: Global Brand, Local Knowledge
  19. Brand Segmentation and Positioning – Espresso Coffee Machines
  20. Brand Development and Marketing: Case of Red Bull Study
  21. Better Brand Management Through Design Thinking
  22. Brand Perceptions and the Market for Common Stock, Forthcoming, Journal of Financial and Quantitative
  23. Consumer Behavior and Its Effect on Influencing Brand
  24. Louis Vuitton’s Brand Values
  25. IKEA How the Swedish Retailer Became a Global Cult Brand
  26. Brand Case Analysis: Parvaderm Corporation
  27. How Apple INC’s Brand iPhone Image Impacts the Buying Behavior of Its Consumers
  28. Hollister Brand Space, the Way How Brandscape Integrates Into Brand
  29. Brand Morphing Across Wal-Mart Customer Segments
  30. Advertising Brand Communication CTS Notes
  31. Beauty and the Beast: The Brand Crisis of SK-II Cosmetics in China
  32. Last Chance’s Brand Plan For Soft Drinks
  33. Brand Positioning the Victoria & Alfred Waterfront Company
  34. Brand Congruence: Consumer Behavior and Purchase
  35. Blues Spiritual for Mammy Prater by Dionne Brand
  36. Low Costs, Strong Brand: AirAsia’s Formula for Profitability
  37. Maggi Brand Extension and Repositioning

📌 Branding Topics for Presentation

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  1. Brand Names Versus Generic, What Motivates People to Buy
  2. Brand Awareness and Consumer Perception for Automobiles in the UK
  3. How Can the Marketing MIX Model Help Manchester United Build Its Global Brand
  4. Brand Loyalty and Marketing Solutions Through Blockchain
  5. Brand Positioning and Consumer Taste Information
  6. H&M: History, Brand Today, and Analysis of the Company
  7. Key Challenges Facing Brand IKEA
  8. Atlantic City Licenses Brand New Online Casino
  9. Apple INC: Business Strategies That Drive the Brand’s
  10. Disney The Happiest Brand on Earth
  11. Brand Management, Competitiveness, and Business Performance in Mexican Small Service Businesses
  12. Brand Africa: Multiple Transitions in Global Capitalism
  13. Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based
  14. Relationship With an Employer Brand
  15. Lenovo: Brand Observation Portfolio
  16. Harley-Davidson: Over 100 Years of Brand Management
  17. How Philip Morris Built Marlboro Into a Global Brand for Young Adults: Implications for International Tobacco Control
  18. Brand Building and Positioning for Cadbury Marketing
  19. Creative Message Strategy, Media Plan & Integrated Brand
  20. How McDonald’s Applied the Process of Internationalization of Its Brand in India
  21. L’Oreal: Building Its Empire in Indonesia Through Its Luxury Brand, Lancome
  22. How the Polo Ralph Lauren Brand Has Achieved Such High Success
  23. Brand Expansion Plan For Lululemon
  24. How Zara Uses Its Marketing and E-Commerce to Spread Its Brand
  25. Lilypad- The Corporate Brand: Help or Hindrance
  26. Brand Analysis: Marketing and Communication Strategy of Dior
  27. Between Form Without Substance and Substance Without Form: Estimating the Brand Image of Romanian SMEs
  28. Brand Building for Facilitating the Launch of Dogerita Mineral Water
  29. Lego and Its Unique History and Brand Concept
  30. Brand Manager for Topshop Is the Most Difficult Market
  31. BMW Mini Brand Comes to India
  32. Boucheron Luxury Brand’s Market Research
  33. IKEA: Shopping Experience Part of Effort in Building Brand Loyalty
  34. Celebrity Branding: Creating More Brand Awareness
  35. Brand Confusion: Empirical Study of a Legal Concept
  36. Examining Nokia’s Brand Identity and Positioning
  37. Luxury Brand and Creativity: Christian Louboutin Nail Polish

❓ Brand Research Questions

Need help with research questions? Try our Research Question toolkit:
  1. What Are the Better Measurement and Management of Brand Value?
  2. Can Brand Extension Signal Product Quality?
  3. Why Are Name Brands Usually More Expensive Than Store Brands?
  4. Does Brand Extension Impact Parent Brand?
  5. What Are the Factors for Successful Brand Endorsements Marketing?
  6. Does Excessive Sales Promotion Result in Dilution of Brand?
  7. What Is the Gap Between Brand Identity and Brand Reputation?
  8. Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand?
  9. How Does Behavioral Primacy Interact With Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choices?
  10. Does Store Brand Patronage Improve Store Patronage?
  11. Why Do Brand Name Products Cost More?
  12. Is There a Difference Between Off-Brand and Name Brand?
  13. Do International Brand Managers Need to Vary Their Marketing Strategies?
  14. How Can You Lure Consumers Into Loving Your Brand?
  15. Are Their Relationship Between Packaging Design and Brand Identity?
  16. What Is the Relationship Between Ethical Advertising and Brand Loyalty Marketing?
  17. How Does Coca-Cola Use Brand Equity?
  18. What Is the Difference Between Brand Identity and Brand Equity?
  19. Are People More Likely to Buy Brand Names Rather Than Their Generic Counterparts?
  20. How Do Consumer Identities Help Brand Management?
  21. What Elements Would Make a Fashion Brand Store Popular?
  22. How Does Brand-Related User-Generated Content Differ Across YouTube, Facebook, and Twitter?
  23. How Effectively Did Oliviero Toscani Use Shock Tactics in Advertising to Raise the Brand Profile of Benetton?
  24. Why Are People Willing to Pay More for Branded Rather Than Unbranded Products?
  25. What Most Affects the Recall and Recognition of Brand Symbols?
  26. How Do Perception Maps and Brand Repositioning Affect Customer’s Perception of a Brand?
  27. Are Name Brands Usually of Better Quality Than Store Brands?
  28. How Does Point-of-Sale Marketing Mix Impact National-Brand Purchase Shares?
  29. Why Do Consumers Typically Choose Certain Brands Rather Than Others?
  30. What Are the 5 Key Features of a Brand?

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StudyCorgi. "285 Brand Topics for Essays, Research Papers, & Presentations." September 9, 2021. https://studycorgi.com/ideas/brand-essay-topics/.

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StudyCorgi. 2021. "285 Brand Topics for Essays, Research Papers, & Presentations." September 9, 2021. https://studycorgi.com/ideas/brand-essay-topics/.

These essay examples and topics on Brand were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on .