Media Popup Products Segmentation and Target Market

Media Popup product developed by Porttron Inc. will meet the highest demand among the ‘Generation-Z’ consumers, as all product features are geared towards this demographic segment. Media Popup will easily conquer the market if the new marketing campaign is aimed at the chosen target group. Equally important, the selected demographic...

The Resource-Based View in Management

The resource-based view (RBV) presents the modern managerial way to analyze how to achieve greater performance and competitive advantage. It can explain why firms perform differently and help compare their set of tools to determine the reason for deferential success. The focus of a business manager who uses the RBV...

Recommendations Concerning Unsuccessful 2017 Frye Festival

The Frye Festival was an event that took place in 2017, and it had a lot of problems. One of the main reasons for the failure was that there were too many people at the event. However, there were not enough activities to keep them all entertained. The organizers were...

Strategies in Increasing Cash Flow

The first strategy that would be suggested to improve the cash flow and position of the following company includes value pricing. Pricing is an essential factor in the success of any business, as it is directly involved with the functions and efficiency of the company’s cash flow. Services and products...

Business Ethics in Modern Realities

Business ethics is one of the essential components of working in a business environment. Due to its principles, ethical problems and moral issues that arise during work between people can be considered and resolved. Moreover, ethical value systems also support business performance (Ferrell et al., 2019). This course’s study has...

Print and Digital Media Industry’s Analysis

Currently, the market for both print and digital media is actively growing and developing, which is especially relevant for magazines. More specifically, revenue in the segment of digital newspapers and magazines is expected to reach $39,012bn in 2022 (Digital newspapers & magazines, n.d). It is also important that most of...

Discussion of Realization of Solar Energy

Purpose Company ABC is in the business of investing with support for green projects. ABC is interested in creating a “solar” project which will fully install and staff solar panels to ensure the safe transformation of solar energy into electricity. Background of Organization ABC is organizing activities to contribute to...

Microaggressions at the Workplace

Introduction Our current social climate sparks an interesting conversation within the workplace, with more people wanting to discuss racial microaggressions after many corporations have come forward in support of Black Lives Matter. The experience of racial microaggressions has been found to negatively affect overall job satisfaction, and often the employees...

Transformational and Inspirational Leadership

Transformational leadership is a process in which leaders and their followers elevate each other to high levels of motivation. A benefit of transformational leadership is leadership through development (Liu & Li, 2018). It is associated with the care that the leader shows for subordinates (Khan et al., 2020). A leader...

Total Quality Management and Six Sigma

Introduction Quality is one of the priorities modern businesses concentrate on, trying to improve customer satisfaction and reduce costs at the same time. Total quality management (TQM) has been a framework for achieving this goal for decades, but new paradigms emerge and become widely utilized. The Six Sigma approach is...

Plans to Expand Operation: Acquisition Options of Seven Aircrafts

Introduction A market analysis quantitatively and qualitatively assesses an industry’s market. It assists in understanding market size and value, the customer segments and their buying patterns, and the economic environment’s barriers. The airline industry provides passengers with transportation services via flights. The companies acquire the aircraft through various means, including...

Netflix Inc.’s International Strategies

Commercial transactions between organizations of different countries are governed by many factors, among which one of the most important is the chosen international strategy of the company. There are four types of such strategies in total: international, multi-domestic, global, and transitional (Grünig & Morschett, 2017). Each of these strategies shows...

Organizational Structures and Management

The selection of either mechanistic or organic organizational structures is conditional upon their applicability to different environments, and, therefore, these models have nothing in common. Even though they are never met in a pure form, there are no similarities between the work modes corresponding to them regardless of the position...

Incorporating Entrepreneurial Corporate Culture

Entrepreneurial Corporate Culture In the fierce business environment, the idea of incorporating entrepreneurial corporate culture (ECC) into a team continuously acquires relevance and significance among employers. ECC is regarded as a system of entrenched beliefs, values, mindsets, and attitudes shared by all members of a company, with a particular emphasis...

Standardization and Adaptation in Global Marketing

Standardization and adaptation are actively used by different companies as strategies for more effective development. For example, Coca-Cola is a company with successful global standardization policy in doing business and the reason is that its products are often associated with football, whose fans are located all over the world, regardless...

Enhancing Efficiency of Marketing Operations Using Advanced Analytics

In today’s highly technological world, it is vital to utilize the available analytical tools in marketing operations. Using Data Science, Computational Analysis, and Statistics, I would be able to achieve several optimizations resulting in higher sales, a more efficient business, and higher satisfaction from the customers. As a digital marketing...

Successful Project Management and Risk Assessment

For a successful project completion with limited delays and mistakes, risk management and project management should be followed. Project management does tasks that are encompassed in a project without faults and are done regularly. Sheets are prepared by the project manager that comprises the scope that defines what is taken...

Residential Housing and Its Supply Chain Management

The COVID-19 pandemic has turned from an unknown threat that emerged in distant China to one of the most dangerous global crises in decades. In addition to numerous deaths and hospitalizations, the pandemic has caused multiple economic issues, such as disruptions of supply chains, material price escalations, and reduction of...

Health and Beauty Co.: Rebranding

Background With increased competition and stagnant growth, the skincare company needs a rebrand. This event consists of changing the packaging to a more convenient, fresh, relevant, and profitable production. It is estimated that in four years, the company will not only catch up with the percentage of growth lost over...

Foodservice Industry’s Sustainability Analysis

Sustainability refers to all those activities that are put forward to satisfy the wants of the current generation without endangering the capability of the future generation from achieving their individual stipulated requirements. However, sustainability in the foodservice industry is directly associated the efficiency of water and power, utilization of green...

Leadership and Management Differences

The definition between a leader and a manager is still relevant, which is reflected in the materials read. Toor’s and Ofori’s research became key to understanding the differences between management and leadership. In the course of studying the material, it was concluded that there is no clear distinction between the...

Importance of Petty Cash for Business

All companies make small daily purchases such as office supplies, stamps, transportation, and other items. According to Lessambo (2018), petty cash is a “relatively small amount of cash that businesses keep on hand for the purpose of small transactions such as providing change to customers, postage expenses, highway tolls” (p....

Coaching: Responsibility, Strategies, and Relationships With Client

Introduction Compliance with the norms of professional ethics is an integral part of the coach’s work. If a person is a specialist certified according to ICF standards, he has support in the form of an ethical code. Coaches are responsible for their work not only for the client but also...

Dudebox Personal Hygiene Products for Male Clients

Introduction The Dudebox project is a business idea that was developed after a detailed market research revealed despite the huge demand, men still find it difficult accessing personal hygiene and grooming products in one package. It was revealed that although these products exist, they have not been bundled in one...

Doping Scandals in Australian Sport

Introduction Sporting organizations have featured severally in various scandals involving the handling of athletes and use of performance-enhancing drugs. In the Australian Football League (AFL), two doping scandals featuring Cronulla and Essendon have ruined the reputations of the clubs and the people associated with them raising the question of how...

Examination of Corporate Responsibility in the Chiquita Brands Case

Corporate responsibility and ethical issues connected to blackmailing can become serious complications for numerous companies operating in countries with paramilitary organizations. Given the threats from such terrorist groups and the lack of support from the law enforcement agencies, enterprises are often required to make controversial decisions regarding working and communicating...

Board Governance Principles for Nonprofits

Introduction The staff of the nonprofit foundation has a significant impact on shaping the specific programs under its goals and values. However, the influence of the staff should not be overestimated, as the foundation’s board has the right to approve or not approve the staff’s recommendations (Hofland, 2007). In addition,...

Building Strong Relationships at Work

Building strong connections at work should be done as soon as possible. Both ones are willing to stand beside you and those that can offer results when it comes down to it. One of the key skills for success is the ability to establish relationships, understand others, and be an...

Power Plant International’s Risk Assessment Plan

Risk assessment is how an organization may identify the processes and occurrences that may delay or harm organizations’ set objectives and timelines. The organization is also tasked to foresee how every situation will occur and predict how bad it may happen (Aven, 2016). Lastly, the organization must determine how every...

The Difference Between Organizational and National Approaches to Leadership

In this essay, two main methods of commercial bank leadership will be directly analyzed for their efficiency or hazard for the entity’s reputation and performance. First and foremost, there are two approaches for explaining the type of leadership in the specific organization: national and organizational. When analyzing the national explanation,...

Brand’s Storytelling and Management

I remember one episode from a TV show that attracted my attention – a wealthy person was telling a story related to the issues of his private life, and I realized that I felt connected with this man – regardless of his social status and money, he was the same...

Apple Company’s Controversial Sustainability Efforts

Current trends are actively promoting an emphasis on environmental and social matters over the overproduction and exploitation of cheap labor. Many modern companies, including Apple, are diligently promoting their belonging to this movement. However, Apple has been repeatedly convicted of exploiting cheap labor, violating its environmentally friendly activities, speculating repaired...

Financial Management: Where Does the Money Go

It is increasingly possible to hear about the importance of financial literacy in the modern world, which largely boils down to thoughtful money management. Moreover, many might think that it is necessary to increase income to achieve financial independence. It is undoubtedly very important, but, as practice shows, it is...

E-Business Model Evaluation of the Mitsis Hotels Franchise

Introduction With the rapid growth and development of the Internet space and the globalization of the world, big changes are taking place in all areas of handling business. One of these implications is the online business model, which permits a more efficient business interaction in today’s marketplace. The benefits of...

Creating a Code of Ethics for a Business

ABC Funeral Home is a company which always strives to provide services of excellent quality to all of its clients. Therefore, to guarantee consistent adherence to the company’s values and mission, it is necessary to maintain an appropriate code of ethics for employees working in the operation room (Leonard, 2019)....

Bridgestone Middle East and Africa

Bridgestone Middle East and Africa is a branch of Bridgestone Corporation operating within the region. The company has been successful in the United Arab Emirates and the regional market because of its strong brand and quality products. However, it faces stiff competition from equally powerful brands in the market. The...

The DMAIC (Define, Measure, Analyze, Improve and Control) Methodology in Business

The concept of Six Sigma design of a project supposes the use of DMAIC methodology. From one side, this paradigm presents an opportunity to make the work on business management much more straightforward. Yet, certain stages of DMAIC might be challenging to the managers with different skills. As such, for...

Aspects of Fundamentals of Real Estate

The city’s proper zoning and housing can increase the quality of life and provide free of pollution living conditions for citizens. Moreover, rational planning can ensure the efficient development of the city. Los Angeles is a vast well-developed city that still requires planning improvements. The most essential for consideration points...

E-Logistics Technologies for Small and Medium-Sized Businesses

Abstract Transportation and logistics processes are an integral part of companies’ operations when dealing with customers and other businesses. In the conditions of the modern world, the role of e-commerce is increasing, which makes its adjustments to the logistics management of companies. In particular, this factor is of increased importance...

OCP Nigeria: Business Strategy

Introduction OCP Nigeria is one of the leading experts in construction and agriculture industry that produce fertilizers and the related goods. To reach even greater excellence, OCP Nigeria will need to focus on expanding into new markets. Expanding its supply chain by building a large fertilizer plant is one of...

Dealing With a Difficult Boss and Teacher

Summary The working process includes not only direct professional tasks execution but also communication between bosses and subordinates. Often, these relationships can be difficult, leading to misunderstandings and reduced productivity. However, choosing the right strategy for managing the relationship with the boss will prevent the subordinate from experiencing additional stress...

An Entrepreneur’s Leadership Role

Management style is a unique way through which organization leaders go about accomplishing the set objectives of the business firm. Various styles of management differ from a company and are employed effectively to give the desired results. The performance and success of any business are primarily affected by the management...

Researching of Airline Industry Crises

Introduction In recent years, international airlines have implemented measures that support an aggressive expansion strategy into new travel routes and markets. This phenomenon has been made possible through the creation of alliances, such as Star OneWorld, and SkyTeam. Belonging to such partnerships provides numerous benefits to the respective airline passengers,...

International Finance and Responsible Financial Management

When COVID-19 spread over the world in the first few months of 2020, it put existing and planned commercial activities in jeopardy, resulting in terrible effects for many. Despite certain commonalities, governments and organizations reacted in a variety of ways, with diverse consequences on the business sector in general and...

Sales Volatility and Its Impact on Hyatt Hotel’s Performance

Sales volatility is crucial for any business to calculate, especially in the service sector. In other words, it assists in predicting possible fluctuations in revenues or financial losses over a specific period. Therefore, employers may adjust to pricing behaviors to not be affected by sales volatility. Overall, this essay analyzes...

Gender and Ethnic Diversity in Leadership

Previously, leadership positions were predominantly male, but 50 years ago, the situation began to change significantly. However paradoxical it may seem, there is a proven positive correlation between the proportion of women in company management and these companies’ organizational, strategic and financial success. Gender and ethnic diversity, as determined by...

Development Stages in the Industry Life Cycle

The level of market maturity has a strong influence on the degree and intensity of competition. The industry life cycle sets specific rules for the enterprises. Organizations need to understand the market development stages to form an effective strategy for survival and market capture. There are four stages in the...

Strategic Planning Concepts Analysis: PEST and SWOT Analyzes

PEST Analysis The Essence of the Strategy PEST is a sort of convenient and simple method for analysis of the macroenvironment of a business structure. The method is applied to examine the market and recent trends in an industry. Various factors constantly influence the organization producing cosmetics, so this approach...

The Connection Between Food Choices, Identity, and Nationalism

Korean nationalism in terms of food is different from that of American culture introduced by American fast food. Fast foods are snacks that often entail slices of bread and meat especially for hamburgers (Watson). While meat and bread as taken as snacks in American fast-food culture, they are taken as...

Walter de Gruyter GmbH & Co KG: Business Plan Outline

A clearly outlined focus of the company helps with the establishment of its business plans in the future. The essential step that assists with this process is defining a firm’s vision, mission, and values. Vision defines the way a company expects to affect society, mission describes the means through which...

Jim’s Auto Body: Financial Management

The primary intention of engaging in any commercial venture is to make a profit. Therefore, it is no surprise that profitability is among the core elements considered in evaluating business performance. Profitability shows the proportion of profit made relative to equity, asset investment, or sales, and is a critical determinant...

Native-Led Organizations’ Analysis in the US

Native-led organizations tend to address some social, cultural economic, health, education, or other issues that affect Native Americans in various ways. An example of a native-led organization is the Hui Mālama Ola Nā ʻŌiwi (HMONO), a nonprofit organization that helps improve the health and wellbeing of natives of Hawaii. Founded...

Corporate Governance Structure and Security Posture

Introduction The corporate governance structure is considered the company’s administrative structure, design, and overall management. The corporate management process involves several processes, which entail supervisory and market systems and the relationship between the company management and the company stakeholders (Chen, Zhang & Pifer, 2019). The company management structure aims to...

Cisco Firm’s Alternative Strategies in Ethical Issues

To raise awareness of ethics in the workplace, Cisco has developed the Ethics Idol program. Because managers have spent a lot of time creating such a system, it can already make employees think that ethics issues are not the least in the company. In addition, this fact can raise the...

SWOT and Strategic Planning

The modern business world can be described as a highly competitive environment. It means that to achieve success, an organization should have a clear vision of how to evolve and what actions to perform to create the basis for future growth. However, it is impossible without the correct understanding of...

Merger & Acquisition Reactions of Top Managers

To begin with, the analyzed article provides the readers with a professional explanation of executives’ feelings during one of the most important corporative events: merger or acquisition (M&A). In fact, I learned that M&A is so important for managers’ careers due to their future career perspectives depending on the outcome...

L’Oréal Company’s Strategy Statements

The beauty industry setting is highly competitive. Although L’Oréal’s statements lack specificity, they are very straightforward, helping to get a proper understanding of the company. Due to high coopetition rates, even beauty companies with a strong market presence and a developed competitive advantage need to reinforce their PR and marketing...

Marketing Myopia: The Five Competitive Forces That Shape Strategy

The term marketing myopia was proposed by economist Theodore Levitt, who indicated that some companies are not far-sighted and are focused on meeting the company’s needs and not on marketing to consumers. The main idea of the theory is that the company focuses on one specific aspect of marketing and...

Swipr Software Company’s Entry Into China

Introduction Swipr is a software company that runs a microblogging platform. The company was founded in 2015 by Jeff Weinstein and Rajul Kumar in San Francisco. Within the first year of launching, the company had received a 5 million investment from a famous venture capitalist. Swipr has since made significant...

United States Postal Service’s Understaffing and Overworking

Background of the Company The history of the United States Postal Service starts in 1775 with the appointment of the first Postmaster General. Over 250 years history, the company has faced a significant number of organizational changes in order to stay relevant and up to date with the technical progress....

Organizational and National Culture in Banking

Organizational culture comprises norms and principles of behavior, observing which ones move the organization towards success (Felipe, Roldán & Leal-Rodríguez, 2017). National culture is a set of specific traditions that determine the methods and means of management. Its primary influence is manifested in the value systems, ethics, interpersonal relationships, principles...

Researching of Servant Leadership Model

Changes in the global management paradigm have affected one of the most important components of management – the leadership process. A great example of a modern model of ethical leadership is the concept of servant leadership. According to Kumar (2018, p. 44), “servant leadership is about finding satisfaction and motivation...

Effective Leader Communication Advantages

A leader’s job is a highly demanding profession that requires flexibility, the ability to motivate and correctly distribute tasks. Communication is a crucial skill, as it is at the very core of leadership. With its help, the manager communicates to employees their goals and objectives and helps in difficult situations....

Organizational Communication and Power

Organizational communication is devoted to managing the communication within the organization. Any structure in which communication should be regulated has the chief elements accumulating power. According to the theory, power is an inevitable element of organizational communication (Nicotera, 2020). Controlling the organizational culture, power adjusts the contact in the required...

Gender Diversity: Impact on the Organizational Performance

The current research question is concerned with investigating the impact of worker and management diversity on US tech companies’ stock prices between 2010 and 2019. Therefore, it is important to find studies that show how gender diversity shapes organizations’ performance and what indicators point to either favorable or unfavorable results...

Marketing to Different Generations

Different generations depict various channel preferences from the marketers since they possess diversified thoughts and behavior. The generation more likely influences the mindsets they belong to. Instead of emphasizing a single data point, generational segmentation offers marketers a well-informed consumer profile that functions as an initial point for determining their...

Corporate Finance Theory and Practice

The exercise presents a sequence of accounting income and expense annual reports for the Norne group, and it contains data gathered from 1996 to 2000. A financial analysis provides insights into the company’s sustainability in the current situation (Dallocchio et al., 2011). Additionally, these reports overview the costs incurred in...

Researching of Decision-Making Models

Comparison of Models There are two models that can be utilized to make a decision, for instance, the hiring one. The first one is the rational decision-making model, which consists of eight steps. These stages are: identification of the problem, the establishment of decision criteria, decision criteria weighting, generation of...

Is Herbalife a Pyramid Scheme?

Accusations why Herbalife’s Multilevel Compensation Model is Pyramid Scheme Three accusations led to the Herbalife multilevel compensation model being accused of being a pyramid scheme. One of them has been argued to be how most contractors lose money while investing in Herbalife inventory. The other accusation is that Herbalife tends...

Elegante Motors Ltd.’s Cost Engineering Team Performance

Project Description Elegante Motors Ltd. is a luxury car manufacturer located in Rome, founded in 1968. It focuses on delivering unique, handcrafted vehicles that represent the latest advances in comfort and performance. To that end, it employs 4,000 people at its factory, which also serves as the company’s central office....

Sony Firm’s Mission, Vision and Strategy Statement

Businesses often explicitly framework their fundamental statements in order to create an effective working process. The visions ought not to be subject to current benefits or current financial conditions. They are more consistent than other elements and address the profound primary beliefs at the association’s core (Spear, 2017). Since it...

Tesla Company’s Future Digital Marketing Campaign

Introduction Tesla is an American car vehicle company that was founded in 2003. It specializes in producing electric cars, solar batteries, solar panels, and other products that require the usage of cutting-edge technologies. The company’s ideology is that electric cars and supplies that work with the help of alternative kinds...

Introduction to Total Rewards Meanings

It is important to note that total rewards are a set of both non-monetary and monetary rewards, which serve the purpose of retaining, motivating, and attracting employees (GreggU, 2018). The first key takeaway is to design the reward system in such a way, where workers are encouraged to exhibit the...

Internet Recruiting: Stages and Benefits

With the increase in the role of IT and ICT tools in people’s personal and professional lives, opportunities for remote work and, respectively, remote recruiting have emerged. Internet recruiting is a comparatively new addition to tan HR manager’s inventory, yet it already conceals a plethora of inspiring opportunities for streamlining...

The Risks Associated with Using Credit to Purchase an Automobile or a Major Appliance

Credit occurs where the payment method is progressive or in instalments with an agreed specified time between the seller and the buyer. In business, risks, as Amankwah-Amoah and Wang (2019) stipulate, are the possible dangers to and unwelcome repercussions on a company’s performances, renowned capital, customer base, and income. On...

Job and Worker Turnover in German Establishments

The system model of change focuses on bringing together different organizational components to achieve usefulness and proficiency. Change entails implementing an innovative and meaningful idea in line with the latest context of the industry an individual is working with. For instance, being a manager who is working with a processing...

Tesla: Financial Key Points, Revenue Growth

The annual revenue growth of the company has seen a stable increase for the last three years. Excluding the profits from 2021, the revenue additions for 2018, 2019, and 2020 years were $21 461, $24 578, and $31 536 billion, respectively (Tesla, Inc., 2021). The revenue growth is illustrated by...

Entrepreneurship and Sustainability: Building

Innovation in construction is an important aspect that helps not only optimize individual approaches to planning but also carry out bold and creative projects. An example of a market participant who has proven the value of pioneering in construction is Project Frog, the organization that works with modular and traditional...

An Analysis of Panera’s $8.99 Coffee Subscription

It is not unusual to see marketing strategies and distinct marketing ploys that are extremely provocative to the consumer, to the point of when they consider declining the order to be nearly impossible. The case of Panera’s coffee subscription offer is similar. Although, what the consumer must always keep in...

Regulations of Small and Medium Enterprises

According to Drucker and Maciariello (2015), the economy of the United States recently experienced a significant shift in approach: from “managerial” one to “entrepreneurial”. Moreover, Mitra (2020) suggests that technology-based ventures and technological innovations play an increasingly big role in today’s market. Hisrich and Kearney (2014) confirm that the changing...

The Written Communication in the Field of Organizational Management

The basic features of oral and written communication are often regarded as primary knowledge for the employees involved in corporate management. Of essential importance are the writing skills that allow managers to convey specific information to their subordinates in an efficient and understandable manner. Creating a written piece of data...

Arrid: Brand Management Analysis

Arrid is the brand that was created and owned by Carter-Wallace Inc. Arrid is a brand of deodorant and body wash, and it was prevalent several years ago. However, recently, people from the United States started to report failing to find the production of Arrid in supermarkets. It might have...

We Are Hiring: A Financial Advisor Job Description

Summary Many organizations and business enterprises are driven by the focus on profits arising from sales of goods and services. Our company has been experiencing rapid growth and advancements for the last few years. The management structure has undergone frequent changes as new tasks and obligations arise from expanded business...

Learning Entrepreneurship in Examples

Even though the possibility to effectively teach or learn entrepreneurship remains a highly debatable question, I strongly agree with Drucker’s assumption that entrepreneurship is a discipline that can be learned. Possible Reasons Results and conclusions may vary from one research to another, and hence, there is a significant number of...

Aspects of Relational Leadership

Leadership is an essential concept for all teams because it allows them to organize and distribute tasks and ensure their successful completion. The article by Horila and Siitonen (2020) states that most research on leadership was conducted without considering time because experimental settings allow for evaluating groups for a short...

Nike’s Marketing in the United States

Nike’s marketing strategies are the key component of its successful management system. One strategic fit applied by the company is its tendency to use professional athletes’ experience to develop products for nonprofessionals. This strategy is based on Nike’s mission to provide people who are not professional athletes with high-quality products...

Researching of Reasoning and Decision-Making

Deductive logic is the process of reasoning where the specific information is concluded from general premises. It normally has a form of a syllogism, which in turn can be divided into categorical, conditional, and disjunctive syllogisms. The former implies two or sometimes more categorical statements that indicate the existing relationship...

Customer Satisfaction Strategy

Summary Modern sales technologies are flexible and dynamic as they develop and exist in a market with rapidly changing conditions. Sales are influenced by a variety of factors: politics, transport, logistics, and the international environment. The COVID-19 pandemic has had a massive impact on commerce and business. Recently, there has...

The Treatment of Internal and External Stakeholders

Since any organization is a social institution, it tightly interacts with society, which usually results in mutual influence. In particular, by affecting each other, a business company can contribute to the prosperity of the public, and, simultaneously, its success significantly depends on the population’s well-being. In this context, the management...

Strategic Business Steering Committee for Projects

Abstract Given the lengthy nature of a business project, there is always a need to find the best way of ensuring the project is undertaken in the most systematic way with no or rather less errors. Therefore, this paper has laid out some of the important issues that should be...

Consuming Technology: Why Marketers Sometimes Get It Wrong

Technology is a force that civilization forward and enables societies to improve their quality of life, making communication, transportation, and other spheres easier. Marketing is a powerful tool that is used extensively by businesses to promote products and new technological solutions. The article “Consuming Technology: Why Marketers Sometimes Get It...

Tesco Market Strategy: Outside-In and Inside-Out

Depending on the point of focus, the market strategies set and practiced within the large-scale food retailer firms might be categorized as outside-in and inside-out. Each of the categories maintains a set of its own benefits as well as disadvantages, which come from the management team prioritizing certain tools over...

Strategic Management Plan: GrowthDC

Introduction Strategic Management Strategic management is a widely discussed topic in modern-day literature. Strategic management is a continuous process that includes planning, monitoring, and analyzing all the company’s needs to meet the strategic goals (Carter, 2013). The purpose of strategic management is to develop and implement a formula that defines...

Teamwork Performance and Effective Collaboration

Diverse and large teams of professions and specialists are significant when handling a significant and critical initiative such as acquiring the IT of big companies and states. These teams are convened to provide an urgent solution or come up with a solution. My review of both ‘Case study material and...

Retail Management: Discussion Problems

Variety and assortment are crucial retail market structure elements and have some distinguishing features. The significant difference between assortment and variety is that assortment refers to the number of different items provided in a category of merchandise. In contrast, variety refers to the quantity of the types of merchandise that...

Employee Motivation and Incentives

The issue of employee motivation has been under research for a sufficient period for developing a variety of topic-specific theories and frameworks. The most famous and presumably the easiest to perceive is Maslow’s hierarchy of needs, which actually underlies a considerable amount of the other. Simply stated, many experts seek...

Amazon: Strategy as Simple Rules

Modern companies must take into account the speed trends’ shifts and respond to changing circumstances. Guided by the simple rules strategy, organizations use the current opportunities of markets, act unpredictably, conduct experiments, and their main goal is growth (Eisenhardt & Sull, 2001). This strategy is driven by the economics of...

Two Vietnamese Cuisine Restaurants: A College Student’s View

There is a variety of options to choose from for travelers in Berlin when it comes to Asian restaurants. Every Asian cuisine enthusiast would certainly find something that suits any budget, dietary preference, and aesthetic demands and expectations. Two of the Vietnamese restaurants we visited were Quy Nguyen (QN) Vegan...

Stress Management on the Job

The symptoms of stress are known to everyone: muscle tension, constant fatigue, irritability, sleep disturbances, difficulty concentrating, palpitations, and obsessive thoughts. Life gives a lot of reasons for stress: a quarrel with a loved one, a sharp remark from a boss, a mockery from a colleague, rudeness of fellow travelers...

Workplace Violence and Security

Introduction Workplace violence has become a prevalent issue in recent years, with the problem further exacerbated post-COVID-19 pandemic as people return to work. Workplace violence is defined by the U.S. Department of Labor as “any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs...

Special Features of the Zara Company’s Business Model

Zara has been dominating the apparel industry due to its unique business strategy incorporating the principles of sustainability ad cost-efficient production. In the apparel industry, developing a sustainable business model is extraordinarily difficult due to high competition. However, Zara somehow managed to create a functioning business model that not only...

Servant Leadership and Mistreatment at the Workplace

There is a practical altruistic philosophy of Servant-Leadership, which supports people who choose service first and leadership later to provide more services to people and organizations. The research that I have studied is devoted to identifying the main traits and characteristics inherent in the Servant-leader. Economists and psychologists have worked...

Corporate Governance and Voluntary Disclosure Relationship

The present study addresses the potential benefits and costs of the fire districts and municipal fire departments consolidation in Lee County. In particular, it examines how the proposed legislation to create the Lee County Fire Control and Rescue District is potentially effective in improving efficiency and reducing the cost of...

Business Social Responsibility Examples: The Body Shop and Others

Practice shows that a business that takes on various social obligations always shows better results in its work. By investing in the social sphere, business organizations ensure their successful promotion. The development and improvement of the social environment correspond to the long-term interests of businesses and organizations. In the long...

Cyber and Public Relations in an Organization

Cyber and Public Relations Public relations professionals play a critical role in promoting an organization’s activities to the public. The advancement of technology in the modern era has introduced various digital media that have shifted the dynamics of traditional forms of public relations, thus creating a new form of PR...

American Marketing Association’s Values

A professional code of ethics in marketing The American Marketing Association (AMA) has the mandate of promoting the highest professional, ethical values and norms standards for its members, constituting students, academics, and practitioners. The values committed to by the AMA represent collective conceptions considered morally proper, necessary, and desirable by...

Credit Analysis of Financial Position

Credit analyst scrutinizes historical financial data for companies and individuals seeking a loan from money lenders to verify the creditworthiness and possible risk associated with lending the funds. They approve loan application by determining the likelihood of repayment. The minimum qualification for the position is a bachelor’s degree in accounting,...

Data Warehouse Design as Problem Solving

Abstract Infortrack is a start-up company specializing in eCommerce and parcel delivery. The company operates on stand-alone offices distributed in London, Liverpool, Manchester, Bristol, and Chester. The different pickup stations use different data analysis applications such as Microsoft Excel, Statistical Package for Social Sciences (SPSS), and WorkBooks to capture and...

Amazon Inc.’s Global Supply Chain & Other Operations

Amazon has an extensive network of manufacturers who are partnered with the company and supply it with a significant portion of order volume. Procurement’s input resources consist of purchased goods from other vendors and manufacturers. Its processes consist of managing contacts with numerous sellers, seeking new partners, purchasing goods, and...

Education for Business Administration: The Importance of Soft Skills

Introduction Higher levels of education are meant to prepare students by providing the knowledge, competency, and skills necessary to succeed in their industry. Business administration is one of the most complex fields, both academically and practically, commonly requiring completing a challenging master’s in business administration (MBA) curriculum. While such academic...

Direct Marketing and Relationship With Customers

Direct marketing involves targeting a particular party in an advertisement without using intermediaries. In this form of promotion, the companies may directly call a client or send e-mails to their customers about their desired products (Matviiets & Kipen, 2021). The e-mails sent by commercial companies appear as spam e-mails, giving...

Ethics in Project Management: Principles of Management

The definition of ethics can be broad and vague because of the variety of elements it includes. However, according to the Project Management Institute (2017), ethics contains the values of honesty, fairness, responsibility, and respect, which promotes ethical decisions for professionals. These values are beneficial to the company, clients, and...

Marketing Strategies and Sales Promotion: Nascar and Tide

Frequency marketing is an advertising strategy that aims to encourage regular customers and those who buy products in considerable amounts. The company encourages consumers with discounts and material gifts, but prizes may vary depending on the organization. Sales promotion is a system of planned advertising events united by striving to...

Importance of Communication in the Workplace

Communication is an exceptional tool in every person’s daily life. Nonetheless, it is essential that “both the transfer and the understanding of the meaning” (Robbins & Judge, p.427) are included in this process for fruitful outcomes. We use this tool to contact other people by transmitting and receiving information. We...

Mobile Technologies and Business Communication

Mobile technologies change the quality of not only personal communication but also of a business one. Employees of different companies can communicate with each other from different places of the world. Moreover, communication with consumers is also affected, which gives businesses new opportunities. The most relevant example of a business...

How Derivatives Could Be Used in Risk Management

In general, derivatives refer to a financial instrument that allows securing a certain value that is reliant upon a monetary asset. The most frequently utilized assets are stocks, interest rates, market indices, and bonds (Fernando, 2021). The derivatives might take various forms, including future contracts, swaps, options, and forwards which...

Disruption of Supply Chain in the Aviation & Defense Industry

Supply chain management (SCM) is the core of the Aviation and Defense (A&D) industry. Though it comprises a complex ecosystem, an effective and efficient SCM supports its efforts to meet its strategic and financial goals. According to the data compiled by the Aerospace Industries Association (AIA), it is evident how...

Major Stages of New Product Development

The process of new product development has eight major stages and starts from idea generation. It involves a systematic search for ideas about new products, which is carried out mainly on the basis of internal sources of the organization. Then comes the idea screening: an analysis of all the ideas...

The Sphere of Leadership: Impact of the COVID-19 Pandemic

Introduction For the past two years, the world has faced a severe challenge that influenced all the spheres and changed many people’s life. The COVID-19 pandemic still impacts all spheres of life in all countries around the world. It repeatedly causes crises that negatively affect not only the public health...

Effective Management: Basic Rules and Skills Required

Management, like many other career paths, is constantly evolving with practices in the industry and technological improvements. However, there are a number of rules of management and skills a manager should possess in order to observe efficient operations at their workplace. These include consistency, which can be observed as a...

Big Data Opportunities in Green Supply Chain Management

Introduction & Problem Motivation According to academic research in the field of supply chain management (SCM), the industry is quickly changing because of the advent of digital instruments that are utilized to speed up supply chain processes and reduce the involvement of human workers. According to Hartley and Sawaya (2019),...

Assessing Diversity in the Workplace

Globalization processes determine the need to assess diversity in the workplace. Ferdman and Sajiv’s (2012) research indicates that science continues to seek additional opportunities to use variety in human potential management processes. In heterogeneous teams, creativity and productivity increase as decisions are made based on people’s opinions from different backgrounds...

Servant Leadership: Organization Development

Changes in the global management paradigm have affected one of the most important components of management – the leadership process. A great example of a modern model of ethical leadership is the concept of servant leadership. According to Kumar (2018, p. 44), “servant leadership is about finding satisfaction and motivation...

Accounting Transactions’ Effect on Financial Statements

Financial statements reflect the financial impact of transactions and other events by combining them into large classes according to their economic characteristics. These large classes are called financial statement elements. Elements directly related to the measurement of financial statements in the balance sheet are assets, liabilities, and shareholders’ equity. Only...

Business Ethics and Its Evolution

Introduction Business ethics is considered the standard of morality, meaning either doing wrong or right in the business environment. Ethics refers to the code of conduct at the workplace or any business, and it is an essential factor to consider as it dictates the company’s success. Misconduct at the workplace...

Supply Chain Management: Big Data Analytics

Supply chain management is the organization, planning, control, and regulation of the flow of goods. It starts with the receipt of orders and purchasing raw materials to ensure the production of goods, including the optimal cost of resources for the final consumer. This strategy aims to obtain a measurable aggregate...

Adidas, Reebok, and Patagonia Brands’ Transparency

I have examined the websites of Adidas, Reebok, and Patagonia – the three leading companies in the transparency index. Their contribution is undoubtedly admirable; however, in my view, the most remarkable report was made by Patagonia. Since Hart (2019) mentions that this brand was included in the index for the...

5% Shareholding Rule: Case Study

Introduction My stand A 5% shareholder rule will work against the independence of the board of directors who should own the shares of Alibaba. Agency theory This law is applied to explain and resolve conflict in the relationship between the agents and their principals. It is essential to base on...

Postponement Strategy in Business

Introduction A “postponement” strategy is a business strategy that defers investment until the last possible moment. It is believed that this strategy reduces the risk of unsuccessful investments and the potential profit increases. This approach has several advantages. For example, in supply chain management, in cases where it is impossible...

Personality Traits and Leadership Style

I am well-organized, and I work by rules, which can help me stay focused on the task. I am also grounded, and as a leader, it may help me orient the employees on the results. I am not contentious as I try to conflict with other individuals. However, scoring low...

Dudebox: A Business Project Analysis

Mission Statement We esteem our clients and therefore treat everyone who contacts the company as though they are our only customers by giving them swift responses to demonstrate how important they are to Dudebox. Vision Statement To become a global leader at connecting men to quality and unique products that...

The Interpersonal Between Co-workers and Its Resolution

The interpersonal conflict that I have chosen for this post is between my two co-workers and me. I will call the first co-worker A and the second one B. The situation is that co-worker B found out that I and co-worker A got rewarded for the project we had completed....

Walmart Annual Report: Financial Records

Walmart is a multinational corporation that incurs significant profit due to the wholesale and retail business. It is a major American employer and a competitive brand across the region. In this case, the company incurs high amounts of revenue from the transactions both in stores and through online platforms. In...

Dealing With Uncertainty: Estee Lauder Company

Summary Given that recent pandemics and responses shape humanity’s future, there is an urgent need for more critical insights than ever before. Before the outbreak, progress toward Sustainable Development Goals (SDGs) had been enshrined for well sustainable development. From the above, a conclusion was arrived at and published in 2019...

Technical vs. People Skills: What’s the Difference?

Hard (technical) competencies are characteristics that enable people to carry out job-specific tasks and duties. Seminars, vocational education, and on-the-job training and instruction are all options for acquiring hard skills. These abilities are frequently centered on particular activities and procedures, for instance, equipment, devices, or software utilization. Soft (people) competencies...

Legal Issues of Employment Terms and Conditions

The various legal issues involved in an employment contract usually entail an enforceable contract and negotiating a more favorable contract term. However, some juridical issues arise due to contractual breaches or actions by the employer that are invalid or contrary to the provisions of the contract clause. Among the legal...

An Organizer Mug for Traveling and Hiking

Organizer for cosmetics + Mug = Travel mug Smaller weight – more expensive product Organizer mug for traveling + hiking = three full-fledged travel cups Necessary skills: designer skills knowledge of ecology External expertise: marketing advertising pricing search for sales channels development of product positioning Market gap: Multifunctional tourist tableware...

Financial Literacy and Self-Awareness in Entrepreneurship

Financial principles are one of the most valuable knowledge entrepreneurs and investors should have to succeed in business. The two essential concepts that can be beneficial for people in this field are financial self-awareness and literacy (Chowdhry & Dholakia, 2020). Financial self-awareness allows a person to accurately assess one’s current...

Coffee Machines Under Product Comparison

Literature Review Among the industries, the household appliances sector was chosen, which is represented by a large number of home items. Coffee makers are the focus of this presentation because the demand for automatic coffee machines has been actively growing in recent years. From 2020 to 2026, the average annual...

The Effects of Complacency on Business

Many organizations have failed because they are unable to keep up with the needs of the market and adapt to the changes of the rapidly evolving market. The tendency to be too complacent leads to less innovation, especially if the company dominates the market. This leads to laxity, which in...

Paperworks PLC. Strategic Marketing Planning

The case is concerned with a paper production company, Paperworks, wishing to expand its business and increase profits. It operates in two primary markets while holding the leading positions, but they are not as profitable as magazines and greeting cards. Thus, the company would like to have a presence in...

Rub-A-Dub Washing Machine Company Finding Overseas Supplier

Charlie Harris is facing a tough challenge; he needs to find 50,000 major tub assemblies for $ 160 per unit. Otherwise, the new product will fail, and supply management of the Rub-A-Dub Washing Machine Company will end. One way to do it is to convince old Rub-A-Dub’s suppliers to agree...

The Corporate Cultures of Global Companies

The corporate culture is a significant element of any major company. It determines how the company builds relationships between the leaders and the members of the organization and the general interpersonal communication within the company. In many respects, the corporate culture directly impacts the desire of a potential applicant to...

Comparing IFRS and GAAP in Investment Accounting

Investment is one of the core spheres in accounting, therefore, many systems of standards are suggested for implementation. However, the two most popular ones are the International Financial Reporting Standards (IFRS) and the United States’ Generally Accepted Accounting Principles (GAAP). Over the last years, there has been a number of...

Strategic Communication Plan: The Data Center Move Project

A global pharmaceutical company intends to relocate its Information Technology data centers to many locations in different parts of the globe. Therefore, the company has decided to task its project management team with the duty of ensuring a successful relocation of the data centers. The project management team needs a...

Fonterra Company Expanding to New Zealand

Background Fonterra is a New Zealand food producer that accounts for 30% of the world’s dairy exports; the leading consumer of Fonterra dairy products is Australia. The most exported products are whey and skimmed milk powder, their export has increased several times in recent years. The export of other dairy...

SWOT Analysis of Wal-Mart

Wal-Mart Stores, Inc. was established by Sam Walton at Rogers in 1962. This business has encountered immense growth after achieving an annual income of one billion dollars in seventeen years (Ellickson, 2016). This tremendous growth has made the store enter the global market. Wal-Mart has launched stores in various countries,...

The Discounted Do It Yourself (DIY ) Center: Hardware Store Business Proposal Plan

Business Overview The chosen name for this business is The Discounted Do It Yourself (DIY ) Center. This hardware store specializes in a wide range of construction materials. The business will be located in the city of Birmingham. The primary products that will be stocked at this store will include...

The Influence of Work Climate, Job Placement on Employee Performance

Each company strives for success using different instruments and tools. One of the critical factors to increase performance is the correct work distribution aimed at employee preferences. The placement of employees is essential for the company’s productivity factor. This process implies the rational allocation of work considering employees’ individual characteristics,...

Project Manager Position and Requirements

The title of this position (or role) can sound different: project manager, project leader, delivery manager, and other variations. The tasks of a project manager include the following: draw up and agree on technical specifications, set tasks for the team, distribute the workload and motivate, ensure the achievement of quality...