11319 samples of this type
Is Apple an ethical company? Find the answer to this and other questions in our Apple ethics case study sample. Here, you’ll find information about Apple ethical practices and issues and social responsibility. Abstract Companies are established within localities from where they operate. This fact alone compels them to put...
Background of the study Workplace disability refers to a situation where an employee sustains physical or mental impairment. This state of affairs substantially limits performance of some activities. Both domestic and international human rights bodies have variously addressed the matter in favor of incapacitated employees. Many governments around the world...
Marks & Spencer Organizational Responsibilities through Its CSR Policy Marks & Spencer has been an ardent supporter of the community events, and it has generously donated financial and material resources to charitable organizations. To remove poverty in the poor countries, it has provided free food packets. Besides, the organization encourages...
Introduction In 2011, Europe faced one of the worst debt crises. Countries such as Greece and Portugal were heavily indebted and required the other countries in the bloc to bail them out. The only country that was not affected by the crises was Germany and this made her the “savior”...
Company Background Amazon is one of the largest companies in the world. It was founded by Jeff Bezos in 1994 as a small online bookstore. Later, it transformed into a more general online store with a wide range of goods. It experiences rapid growth via acquisitions, optimization, and implementation of...
Introduction Zegna is an Italian fashion and textile company founded by Ermenegildo Zegna in 1910 in Trivero, Biella province, and founded in the Piedmont region of North Italy. The firm aims to give its customers exceptional products that mirror its tradition of fine craftmanship characterized by exclusive style content and...
Introduction Financial planning is one of the most important aspects to ensure the success of any business. This technology industry should not be neglected; the sphere is competitive and fast-changing. Therefore, Apple requires a robust financial strategy to help the company stand out. This essay delves into finances and explores...
Executive Summary The business proposal focuses on the fact that a high turnover rate is a significant problem in the sphere of property management, which adversely impacts organizations’ performance and revenue. It is written to explain how the organization can solve the identified problem. In addition to the solution, the...
Introduction The transportation and logistics sector plays a vital role in global trade and economic development. These areas are needed to improve the quality and outcomes of global trade, and the lack of these resources leads to failure. The modern transportation and logistics sectors have undergone various technological transformations. As...
Company Background Microsoft is an American software maker and one of the largest multinational corporations in the world. It was founded in 1975 by Bill Gates and Paul Allen. The company’s headquarters is located in Redmond, Washington. Microsoft has become one of the most prominent players in the software market...
Introduction The company selected for the analysis is Emirates Global Aluminum (EGA). It is the world’s largest premium aluminum producer (Emirates Global Aluminum, 2021). Moreover, it is the biggest industrial firm in the UAE, not belonging to the oil and gas sector (“Corporate profile,” n.d.). EGA was founded in 1975...
Introduction Modern business conduct must be centered around many aspects to be successful. Compliance with ethical standards and the requirements of the public is an essential element necessary to create sustainable, robust, and stable development for the company. In addition, an essential aspect is corporate social responsibility and the ethical...
Problem Statement McDonald’s Japan uses just over 1 million pounds of French fries daily, purchased in the Columbia basin from three suppliers, including Lamb Weston, Simplot, and McCain, at 40 cents a pound (“Never Run Out”). Each distribution center in Japan keeps between 4-6 weeks of inventory of French fries,...
The Elements of the Firm’s Promotional Mix McDonald’s is a company with a versatile promotional mix (PM). The first element of the corporation’s PM, digital and social media marketing, includes publicity that people can view on different devices (Marshall & Johnston, 2019). For instance, McDonald’s has developed digital commercials that...
Introduction The advertisement chosen for this analysis is Starbucks “It Starts With You” commercial, released in March 2021 by Iris London Advertising Agency, UK. This advertisement aims to attract a young and progressive audience by applying certain general and visual techniques: bandwagon, point of view and body language, and a...
Introduction Danaher Corporation is a successful business that has earned its name and popularity through multiple acquisitions. This strategy was so effective that the organization overcame the 2008-2009 financial crisis without significant losses and negative consequences (Anand et al., page 1). That is why it is reasonable to determine the...
The SWOT Analysis of the Organization The company for which I work is the Early Childhood Commission (ECC) in Jamaica, an agency established by the Ministry of Education. Although the ECC is a strong institution, its strengths include a strong connection to the stakeholders and catering to children’s needs. However,...
Introduction The paper presents the most recent advertising campaign for the opening of Toby Carvery’s new restaurant. Toby Carvery is a well-known restaurant franchise in the UK renowned for its mouthwatering roast dinners and classic British cuisine. We intend to relaunch Toby Carvery’s brand to a new generation of diners...
The Organization’s Product Plan Verizon Wireless is a firm in the telecommunications industry that provides wireless products and services to consumers and enterprises within the United States. This organization’s primary focus areas include supplying data-driven solutions and voice-centric options while maintaining an extensive inventory of mobile devices and accessories. Its...
Introduction The Aircraft Brake Scandal is one of the most popular cases for moral and ethical research. This is the story of a valiant man who was not afraid to challenge the corporation to protect himself and bring justice. The case can be considered from the point of view of...
Introduction There is continuous debate about whether businesses must consider the interests of their stakeholders, which include employees, consumers, retailers, and suppliers, or if they should just be concerned with producing profits. When a corporation evaluates the impact of its decisions/operations on the environment, workers, local community, and society, it...
Introduction In the contemporary, highly competitive business world, human resources in general and talent, in particular, are considered companies’ most significant value and asset. With an emphasis on innovation and creative, sustainable solutions, large corporations prioritize their prospective employees’ competence, skills, and knowledge to form resilient, reliable, and highly efficient...
Managers’ cognitive biases can negatively affect their decision-making process leading to suboptimal results. They normally include confirmation, overconfidence, loss aversion, bandwagon, information availability, and anchoring biases, as well as prejudices towards others based on religion, ethnicity, gender, age, and group identity, to name a few. Although a person cannot avoid...
Introduction Increasing employee performance is a goal of human resource management. HR used to be primarily concerned with hiring, firing, and the conventional yearly salary review, but HR has been favorably reframed and has expanded in scope. The company integrates its human resource management strategy into the broader business objectives...
Numerous examples of products ahead of their time did not allow them to become famous. One of the innovations that failed was Microsoft SPOT Watch (Karella, 2020). Before the invention of Wi-Fi and Bluetooth, Microsoft decided to use FM to transmit various information to their watches. Microsoft called this technology...
Introduction Southwest Airlines is a low-cost American airline founded in 1967 and headquartered in Dallas, Texas. According to Dias (2020), it is one of the largest airlines in the United States, operating over 4,000 daily flights to over 100 destinations. With a focus on providing low-cost air travel and delivering...
In this discussion, we will explore the external and internal environments at Tesla, Inc. Tesla’s five forces of competition, external threats, strengths, and weaknesses will be examined. Moreover, the mechanisms of how these factors have contributed to the company’s success and challenges will be desribed. The aim of this discussion...
Summary Bershka was established in 1998 in Spain and focuses on fashion and designs of clothing manufacturing. The company started its operations in 2000 when it recorded an increased demand for its fashion products from Spanish citizens (About us, 2022). Up to now, the firm has opened thousands of its...
Introduction The Internet revolution and evolving market dynamics in the 21st century have altered the modus operandi of several enterprises in contemporary marketplaces. The rising significance of reputation in the internet world is one of the most significant transformations. As a result, hotel reputation management is the process of monitoring...
Abstract Amazon is a highly successful online retailer and one of the companies that pioneered the industry. The corporation has made efforts, through research and new product development, to achieve a market competitive advantage over its other competitors. The purpose of this strategic plan is to assess the effectiveness of...
Introduction Expanding abroad requires a firm to possess a steady grasp on its initial region and a set of tools that can stabilize the situation in newly established divisions. Bharti Airtel has operated in India since 2004 and has several European partners from whom it drew its experience (Palepu &...
Enterprise systems provide value by both increasing operational efficiency and providing firm-wide information to help managers make better decisions. SCM – Supply chain management systems automate the flow of information among members of the supply chain so they can use it to make better decisions about when and how much...
Introduction Effective recruitment and selection are among the most important ways through which an organization can enhance the effectiveness of the employee management system through the strategical use of onboarding. Onboarding refers to the process of helping newly sourced talents to adjust to the social-environment and performance of the company...
Introduction and Supply Chain Role The modern world is a highly globalized environment characterized by constantly developing international discourse and relations. This factor influences all spheres of human activity, including the business sector. For this reason, the most successful corporations run globally and open their stores, facilities, or offices in...
Introduction It is no secret that good, strong, and stable working relationships between colleagues, subordinates, and leaders of organizations provide a solid foundation for implementing productive work, effective results, and high achievements. It should be noted that the biblical motives, commandments, and dogmas, in this case, act as a “catalyst”...
PESTLE Analysis The wine industry is highly intricate because of the nature of the product, which may have a high demand but is subject to restrictions in some places. As PESTLE analysis showed, macroenvironmental factors have a tremendous impact on this market. In terms of politics, governmental laws and regulations...
The job of a forensic pathologist needs nearly 13 years of education and serious medical preparation after school, spending about 10-12 hours on foot under challenging conditions, and a daily encounter with death and cruelty. These specialists undergo substantial training, specializing in many spheres, in order to be able to...
Introduction As the new head of human resources at Java Corp, a homegrown cold coffee and tea business, a qualified individual needs to fill the executive director role in the soon-to-open office in London, England. This will be a two-year assignment, and there is a need to plan for a...
A multinational company must consider an abundance of characteristics when entering a new market or beginning fundamental cooperation with another culture can be described. Even though it is problematic to foresee and estimate all such nuances, managers should make significant efforts to become flexible in international business relations (Moran et...
Transformational leadership is a type of organizational governance that not only encourages change and innovation but also maintains its values, culture, and processes. This case study focuses on Rachel, the manager, and CEO of Independent Center for Clinical Research (ICCR). It will discuss what is extra about Rachel’s leadership, how...
The Impact of the Components of the External Environment on Magnolia Brands’ Ability to Realize their Vision Generally, the aspects external environment has the ability to influence the Magnolia brand. For instance, competition from other businesses in the sector might make Magnolia lose customers. In addition, the political stability in...
Introduction A global approach is a firm’s plan for expanding into the worldwide market. The objective of designing an international campaign is to boost worldwide sales. The international strategy encompasses standards as well as foreign and multinational concepts (Cuervo‐Cazurra et al., 2020). Therefore, adopting a worldwide approach can be advantageous...
Nike company remains the largest supplier of sports shoes and apparel in the world. It is essential to note that the company is engaged in developing, producing, and marketing not only shoes and clothing but also sports equipment and accessories. The most crucial consideration that built Nike’s successful management was...
Introduction Entrepreneurs are those people who are eager to take risks to start a new business. My first take on Tom’s advice on how to become a successful entrepreneur is “taking risks and making profits within the dynamic business environment” (Lennon, 2022). For entrepreneurs, the risk is the possibility of...
Executive Summary Project Summary MES-Sim Corporation has been tasked with entering the Japanese market with its new video gaming system, the M-Box. This project examines various critical aspects of the country’s policy, legislation, business customs, practices, and social structure that may affect the promotion of the product. Furthermore, an in-depth...
Introduction Managing stress at the working place is one of the underlying humanistic facets that contributes to both interpersonal and intrapersonal conflict. Constant stress at work significantly reduces labor productivity, physical and emotional health of employees (Robbins & Judge, 2016). That is why Robbins and Judge emphasize that it is...
Introduction The marketing plan that Ford implemented for the Fiesta is a forward-thinking approach to the business of marketing. The automotive business in the United States is a highly competitive market in which a large number of well-established brands currently operate successfully and have a substantial number of loyal customers....
Introduction Capital budgeting entails selecting investments that increase a corporation’s worth. The capital budgeting procedure may include acquiring land or purchasing fixed assets such as a new vehicle or equipment (Siziba & Hall, 2021). Market efficiency describes a marketplace where prices reflect all valuable accounting data related to underlying securities...
Introduction In the era of globalization, many companies seek to expand their business, yet facilitating knowledge transfer is a difficult task. It requires an employee who is not only knowledgeable in their sphere of competence but also willing to live in a foreign country for an extended period. Their communication...
Introduction Setting policies, processes, and priorities in order to increase a business’s or organization’s competitiveness is the practice of strategic management. Strategic management often focuses on efficiently allocating personnel and assets to accomplish these objectives. Strategic management in the realm of administration includes the development and execution of the main...
Introduction Companies’ demand for cross-cultural awareness and communication capacity grows as they develop, scale, and expand in foreign markets. Moreover, globalization directly impacts worldwide communication, which helps to enhance commercial prospects, erase cultural boundaries, and establish a global village. If cultural variations in how individuals make decisions and execute commands...
Although climbing very high altitudes will always be risky, proper preparation may prevent disasters. Indeed, the 1996 Mount Everest tragedy demonstrated that such a dangerous adventure requires physical and mental endurance, planning, and adequate guidance. Fifteen people died during the 1996 endeavor because of several critical mistakes of the leaders...
Business Case The laundry café has been a top-class and well-known laundry services provider in the region for the past three years. It has operated in the region since 2019 and is one of the four premier laundromats within Georgetown in Guyana. It is a full-service laundromat dedicated to consistently...
Introduction The board of directors is the highest body responsible for corporate strategy, customer satisfaction, and operations management. Its mission is to lead the company forward. Essentially, the supervisory board oversees the activities of the board. The duty to administer the code of conduct is solely the responsibility of the...
There are many different examples of entrepreneurship examples in the modern world that show excellent results in their activities. One such example is such a famous personality as Mark Zuckerberg. This paper investigates and analyses Mark Zuckerberg’s entrepreneurial profile, the CEO and co-founder of Facebook and the youngest self-made billionaire....
Introduction History of The Company Uber begins its history in 2009, when its founders Travis Kalanick and Garrett Camp launched the UberCab service for ordering executive class cars (Qumer & Purkayastha, 2020). In 2012, a mass fare with simpler cars was launched, named Uber X (Qumer & Purkayastha, 2020). From...
This paper discusses the significance of critical thinking for managers and leaders and especially a view of critical thinking as a set of skills rather than one element. Yet, as critical thinking is essential for tasks such as planning, it is also vital for effective human resource management in the...
Introduction IKEA is a multinational conglomerate and retailer best known for selling furniture, home appliances, and other décor, goods, and accessories for the space. Being founded in Sweden in 1953, it has since then grown to be a global brand with a reputation for simple but stylish designs, utmost level...
Introduction The Body Shop International is a multinational firm that specializes in cosmetics and body fashion. Anita Roddick established the company in the year 1976. Shampoos, bath products, soaps, and other beauty-related accessories are the company’s core focus. All of the company’s products are made completely of natural materials and...
The Concept of Corporate Social Responsibility Corporate social responsibility (C.S.R.) is a developing idea that lacks a broadly acknowledged meaning at the moment. Generally, the concept is understood by how businesses incorporate environmental, social, and economic issues into their moral standards. Furthermore, they may entail customs, strategic plans, choices, and...
The ongoing coronavirus disease of 2019 (COVID-19) pandemic has forced entrepreneurs and leaders of giant corporations to transform their business models. Most of the affected companies have applied different techniques and approaches to support organizational transformation. To remain relevant, maintain its profits, and meet the demands of its key stakeholders,...
Introduction Zara is one of the most recent successful fast fashion company brands globally. It emerged in Spain and has spread globally, with over 10,000 stores distributed. The fashion company’s origin is traced to early 1963. Its emergence was majorly associated with the dressmaking business. Currently, the business has a...
Introduction Vans was founded in 1966 by Paul Van Doren and his brother James. Initially, the company aimed to make long-lasting, washable, and cost-effective shoes in south California (Moon & Kiron, 2002). The firm made sales directly to clients and operated retail stores. Vans product promotion was through giving out...
In a corporate climate where organizations are constantly competing with rivals that make and sell identical items, change is not only an unavoidable task but also a crucial component of driving innovation and gaining a competitive edge. Today, Netflix is a breakthrough and a champion because it provides value to...
Battling employee turnover has become challenging for Advanced Photonics, Inc. (API) due to the increasing competition from start-up companies that foster innovation and attract industry giants’ risk-seeking employees. The case of Suzanne Chalmers is indicative of the company’s mixed success in producing staff retention strategies that would consider leaving intentions...
Introduction International Financial Management (IFM) is an integral part of any company that has positioned its operations on the global market (Madura, 2020). This may explain why Coca-Cola is interested in the concept of the IFM to manage international finances and maximize shareholder wealth. Furthermore, the idea is of value...
Organizational strategy development is not easy to navigate since it involves ambiguity and complexity at every stage of the strategy execution process. For instance, constructing the strategies involves applying either prescriptive, deliberate, or emergent approaches (Ul Musawir et al., 2017). Thus, before putting the plan into action, the prescriptive approach...
In comparison with the red ones, blue oceans are the markets that do not exist yet and are to be created by companies through innovative and unique products or services. Hence, the red oceans are the ones where competitors fight for a larger market share, while in the blue once,...
Introduction The global oil industry includes thousands of companies that are different in terms of size, revenue, strategies, and operations. Such types as international oil companies (IOCs) and National Oil Companies (NOCs) are often key players in the market, while the so-called hybrid companies are starting to play a more...
Introduction It is important to note that the performance ratios of a company play a critical role in assessing and monitoring the overall validity of the organization as a business enterprise. The given analysis will primarily focus on evaluating the financial condition of Costco Wholesale Corporation on the basis of...
Introduction Strategic planning is formulated to attain the organization’s overall goals, such as the market restrictions, the demand from the stakeholders, and the accounting. A strategic plan is concerned with the organization’s future (Lo & Sugiarto, 2021). Thus for any business to remain vital and successful, it has to formulate...
Introduction The type of organizational structure is an important element of the overall functioning of a company due to the dependence of job design and the achievement of company goals through the structural connections between employees. At McDonald’s, the hierarchical structure of the organization fits the company’s goals and mission...
The catering business is a good way to make money for those who love to cook since catering is not always about making lunch for hundreds of guests. However, the sphere is quite competitive today because more and more people consider it profitable and reliable and are trying to create...
Discussion of the Problem The story of Tiffany & Co’s negotiation and takeover began back in October 2019. The companies officially signed the takeover agreement on November 24, which was supposed to be completed within ten months. However, they did not meet the deadline because the negotiations were complex and...
Introduction At present, Porter’s five forces analysis is one of the most well-known evaluation methods of business performance. Michael Porter (1979) emphasized the threat of new entrants, the threat of substitutes, the bargaining power of customers and suppliers, and competition as five primary elements of economic rivalry. Specifically, the threat...
Net Present Value The net present value is used to calculate the return on investment for an expenditure or project. It is defined as the present value of cash flows at the required return rate of the project compared to the initial investment (Noch & Kusto, 2018). To calculate the...
Introduction Barns Group Limited is an organization like many others that encounters different forms of unethical acts. For instance, looking at the IT department, there is a scenario that has been mentioned earlier concerning asking for an employee’s login details from a manager. It is hard to judge whether the...
Introduction Strategic planning is critical to the success of any business. Unlike classical entrepreneurial planning, strategic diversity includes vision, mission, and thinking outside the box. This process allows determining the current position of the organization, its success, strengths, and weaknesses, as well as optimal development ways. At the same time,...
The Home Depot, Inc., most commonly referred to as Home Depot, is a major retailer operating within the home improvement sector. The retailer is affected by several economic and environmental factors. The most significant environmental factor affecting the sector is the spread and popularity of online shopping. The sector faces...
Abstract This report presents an international business proposal for the expansion of the GMI company through the marketing of Progresso soups in Santiago, Chile. The report focuses on the country analysis and the possible measures the company could take to allow the successful marketing of Progresso Soup products. Progresso Soups...
The processes of change management and strategic planning are complex and multi-dimensional as they entail the collaboration between relevant stakeholders, each of which has their defined roles and responsibilities. The strategy change cycle is among the primary processes of strategic management that links the processes of planning and implementation and...
Best Buy’s case in regards to its attempts to implement a dual branding strategy in China demonstrates the importance of taking into account the local consumer population behavior. The latter was the main factor in determining the overall success or failure of such an approach because, ultimately, it is consumers...
Conflicts exist everywhere in day-to-day activities and are inevitable. Whether in families, social relationships, or workplaces, they are bound to arise at any time. Conflicts may occur when one wants to push for better quality or differences in personalities, values, and backgrounds. They can also be due to unfulfilled expectations...
Goals are the everyday aspects of the decision-making process that gives an individual or a business that sense of clarity, concentration, motivation, and direction in the goals set. Through establishing smart goals, a person or a company get an opportunity to create a specific target that has to be aimed...
Human Resource Portfolio Analysis The International Olympic Committee (IOC) has a unique human resource management (HRM) since the organization attracts both employees and numerous volunteers. The IOC’s HRM focuses on the recruitment process, training, and motivation system. The sports industry is structurally complex, which is especially true for international organizations....
Dyson Limited is an enterprise that specializes in technology-related services and products. In 1978, James Dyson, the founder of the company, was inspired to develop efficient and reliable vacuum cleaners after using one which proved to be ineffective after a short period. However, it was not until 1991 that he...
Executive Summary The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies. Current analysis shows the improvements to be made. The current recession has made the retail market down due to less spending by the consumers. In addition,...
Executive Summary Over the past decades, the world has changed dramatically, and the business realm has not been left behind. The scenario is exemplified in the article “Exploiting the Virtual Value Chain” by Rayport and Sviokla, published in 1995 in the Harvard Business Review. The authors argue that businesses nowadays...
Introduction Steve Jobs, the legendary innovator and founder of the Apple Corporation, spoke at Stanford University in 2005, and this was one of the businessman’s landmark speeches. Jobs addressed the graduating class with parting words and used non-standard methods of oratory by drawing on personal experiences and referring to individual...
A rule-based expert system is a system that is characterized by a knowledge base with the domain knowledge fed or represented in terms of rules. A rule-based system is ideally a representation of the deep knowledge of human beings. It is very complex and is comprised of different explanation facilities,...
The organizational structure is a set of organizational units, and their interrelationships, within which management tasks are distributed between the units, the powers, and responsibilities of managers and officials are determined. It can directly influence the way an organizational change is managed in both positive and negative ways. Therefore, it...
Effective communication is critical to not only personal career success but also for any employee and manager in an organization for a variety of reasons. Communication skills, particularly the ability to work effectively in a team setting, are the most important factors that enable individuals to excel in their job...
Introduction Amazon Incorporated is an American multinational corporation that offers services in several areas, including artificial intelligence, e-commerce, cloud computing, and digital streaming. It is among the best information technology companies in the United States, and among the largest Fortune 500 service companies in terms of market capitalization. The company...
Introduction This paper is a personal leadership experience analysis of my encounter with a community-based organization where I worked as an intern in 2018. The organization faced serious management challenges triggered by the decision to focus on gender dynamics in the community. The organization’s primary objective is to alleviate poverty...
First of all, it is essential to explain what is meant by a management type. By management type or organizational structure is understood as a system that defines a hierarchy in an organization. It demonstrates each position, its function, and to whom it reports (Friend, 2019). Establishing a clear organizational...
Introduction Technology is here with us, it is here to stay, and therefore adopting technology has become a trend in many sectors of the economy. Despite the adoption of technology as a trend, it has proved to be the only way to survive in this competitive environment. Competition in all...
The theoretical approaches to explaining the functional side of the nonprofit sector differ in their vision of the motivation and moving forces of nonprofit organizations to initiate their service delivery. From the general perspective, nonprofit organizations, as their title implies, do not generate profit, which means that their performance is...
Introduction Firefly is a fast food restaurant located in Aqaba, Jordan. The casual environment blends its comfortable atmosphere with a menu of delicious burgers. In this case, the mission of the organization is to not only offer its visitors an unforgettable taste but also make the service as efficient and...
Risk management is an essential aspect of running a business. The process can be divided into two main stages – risk assessment and risk treatment. The first part includes the identification of the risks, their analysis, and evaluation (International Organization for Standardization, 2018). The second part deals with choosing the...
Introduction Walmart is today considered as the largest retail store in the world, both by its magnitude of business as well as the physical spread of its stores across the world. Walmart was founded by Sam Walton and opened the first store in 1962 in Rogers, Ark (Walmart Stores Inc,...
Selfless service is among human virtues that play a significant role in shaping a better society and the world at large. It can also be referred to as dedication to others or service to humanity (Ochnik, 2019). Its philosophy revolves around the idea that an individual can offer services without...
Walmart’s Balanced Scorecard Final Objectives Measures Targets: Timeline/ Metrics Increase market share Total revenue Increase 5% in first year Increase shareholder value Maximization of expected value Increase 5% in first year Increase in profit Total income Increase 5% in first year Increase innovation performance Innovation sales rate Increase 4% in...
The selected business industry for this scenario is the smartphone industry. The business research topic is customer satisfaction and value perception. The purpose of the global marketing research is to find the impact of consumer perceived value (CPV) on a smartphone purchase intention. Maximizing CPV is a major challenge for...
Executive Summary Computer-based communication technologies became widely used with Internet connection getting easily accessible. Using these technologies requires only basic computer skills this is why they are popular among people of all possible ages. Computer-based technologies led to the emerging of social media, as well as social networking, instant messaging,...
Abstract The paper carried out financial evaluation of Tesco PLC. The company is a market leader in the UK retail industry. The retail industry is in the UK is quite vibrant and it contributes significantly to the economic success of the country. Based on the analysis in the paper, it...
Job evaluation involves measuring the worth of jobs within an organization and ensuring a reasonable wage differential. Evaluation methods can be non-analytical, such as ranking and classification, or analytical, such as the point method. According to the U.S. Office of Personnel Management (1991), a full understanding of the classification standards...
Today, there exist two common tools for portfolio management: the IE matrix and the BCG matrix. The Internal-External (IE) matrix is a valuable tool that is used in strategic management and that belongs to the group of portfolio management tools (David, 2013). It is applied when a business needs to...
Introduction Amazon is a giant retailer popular all over the world due to its powerful supply chain management (SCM). In 1994 Jeffrey P. Bezos decided to quit his job on Wall Street and start an internet enterprise out of his garage at the age of thirty. The founder wanted to...
A Brief Company Background WHSmith is a British retailing company operating a chain of shops in the UK. However, the company also has operations in India, the Middle East, Australia, and South-East Asia (MarketLine 2014). WHSmith operations are divided into two business segments. The two are travel and high street....
Key Definitions Marketing communications are one of the critical competitive business tools that encourage consumers to choose a specific company. Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels. Integrated Marketing Communications (IMC) is a concept of...
Introduction Almost everyone at the workplace has been directly or indirectly offended by some indecent poster or posters at the workplace. The photo of a girl posing in a suggestive way or of a cartoon saying some lewd joke that is only funny to a select few is not an...
Having good communication skills is rather crucial for all workers since it may significantly affect their performance and success. It is even more essential for those employees and managers who are transferred to the company’s new factory in another country. Working with people of different races and cultures may be...
Introduction A company can only be successful in the market if its operation is free from significant defects. That is why one can suppose that smooth internal processes indicate the effectiveness of a firm. It is necessary to analyze the performance to determine ways of how it is possible to...
Introduction The need to rethink the approaches to logistics functioning under the pressure of the imperative to protect the environment and increase the social responsibility of business structures determines the relevance of studying the “green” vector of logistics transformation. Green logistics implies the concern for the environment; it links environmental...
The financial affairs of any enterprise require constant attention, accuracy, and reporting. The accounting cycle is the process of recording and analyzing a company’s financial transactions necessary for reporting, which is repeated every accounting period. The cycle helps to make it easier to control financial transactions and business activities for...
The following evaluation is for Chevron Corporation. Chevron is one of the world’s leading integrated energy companies, which explores for, produces and transports crude oil and natural gas, refines, markets and distributes transportation fuels and lubricants. Additionally, the company manufactures and sells petrochemicals and additives, and develops and deploys technologies...
Starting a new business is always a great challenge for any entrepreneur – it involves the creation of a detailed business plan, the consideration of all accompanying opportunities and threats that await him or her in the future process of operation. Everything has to be planned carefully to achieve success;...
This report examines contemporary approaches to Project Risk Management, their advantages and disadvantages. The paper further makes recommendations as to appropriate risk management process that should be implemented within the context of my organization. A risk is an issue that might come up. If it happens, it may affect the...
Employees have long been experimenting with different types of work in order to achieve a perfect work-life balance. One of the most desirable options for millions of specialists worldwide is freelancing. The reasoning behind most decisions to become a freelancer is centered around a person’s ability to manage time most...
Introduction Businesses rely on pricing strategies to maximize their sales and profits. Marketers consider various factors before determining the best pricing method, such as existing conditions, actions of the competitors, input costs, and trade margins. The selected product for this discussion is that of a luxury car. This paper gives...
Introduction Situational framework peculiar to different organizations impacts decision making regardless of its complexity. However, in complicated, complex, and chaotic contexts, the selection of the correct solution can be challenging because of the many unknown factors and high turbulence (Snowden & Boone, 2007). Under these conditions, the application of the...
Conflict is something that occurs in any workplace, it is an inevitable part of the work routine. Sometimes it can be actually helpful, as conflicts highlight a particular problem, and then it is possible to create a discussion around it and then find the solutions to the issue. Such type...
When it comes to business management, the aspect of competitive advantage always appears in the discussion. According to Kotler and Keller (2015), competitive advantage (CA) is a “company’s ability to perform in one or more ways that competitors cannot or will not match” (p. 304). In other words, it is...
Introduction Today, research on the phenomenon of leadership is becoming more and more critical. This topic is particularly relevant for the development of effective methods of administration. Modern approaches to leadership are diverse and reflect advancements in the development of new concepts. This paper will discuss leadership theories presented by...
The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...
Introduction The Indian sports retail sector is growing very fast due the presence of potential customers and changing lifestyles. The existing regulation compels foreign companies to source around 30 percent of their products locally. Decathlon has the potential to succeed in this market if it starts new stores and pursues...
Product profile The Pocket Wi-Fi is a device that allows an internet user to connect several Wi-Fi-enabled devices to the internet. This product is mainly targeted at the Canadian market and is developed to support the increasing number of Wi-Fi products that are being launched by other companies such as...
Introduction Corporate governance can be defined as how companies and corporates are controlled and directed. Since corporates play an important role in the society of wealth creation, tax payment, and provision of employment, there is the need for them to be controlled, so that their operations ensure the maximum realization...
Introduction The ‘Custom Woodworking Company’ is an average-sized traditional furnishing and cupboard manufacturing firm; with its head office and a large place site at the Industrial Estates. Based on this, this company is headed by Ron Carpenter who is old but his wife is a hardworking entrepreneur who because of...
Introduction Due to the stiff competition in the business world today, organizations have no choice but to offer memorable experiences for their products and services to every consumer they get into contact with. This is perceived as the only way through which organizations can attract and retain more customers. The...
Introduction Most people in an organization fail to understand the concept behind organizational learning and what it entails. This has seen many organizations become less competitive in the growing world market. Learning hence becomes an important factor for growth and should therefore be incorporated in all organizations. A good example...
Management Summary Tesco Plc (Tesco) is one of the largest retailers with a presence in-store and online spheres. Its retail stores offer the widest possible range of products which includes both food and non-food items, clothing, health-care and beauty products, electronic items, home appliances, stationery, furnishings, etc. In the late...
Introduction The external environment is a key input in any organization. Several external forces impact the organization’s behavior. There are two categories of environments that affect an organization’s behavior; these are the general environment and the task environment (Cummings & Worley, 2008). The general environment consists of external forces such...
Introduction A business will only manage to keep up its reputation if it fully recognizes the established business ethics in its environment. As such, each and every firm that aspires to grow to great heights must be prepared to follow to the letter the codes of conduct that govern its...
According to Mentzer, supply chain management is the follow-up process that an organization has regarding the production to the marketing of a product or service (Mentzer 2001). This process revolves around the transformation, movement, and storage of inputs and outputs in the production process. The overall aim of supply chain...
Introduction Corporate culture entails the behavior, ethical, and social standards of any business or organization. The standards are founded on the organization’s precedence, ideas, and most importantly the attitude of the members (Singh, 2004). For a business like Trader Joe’s, it would be difficult to change the existing culture since...
Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps referred...
In the troubled days of economic crisis and recession the only way companies have to survive economic uncertainty is by making good use of business “performance management”. Arguments The decision making process used by companies has turned to have little, if none, value for the present situation of crisis that...
Introduction Electronic commerce, the use of the internet for purposes of buying and selling services and goods (Bidgoli 18), has been gaining importance, in recent years. Many organizations have now embraced e-commerce to enhance the rate at which their products and services access the market. This is in addition to...
Introduction A company’s brand is currently considered as an important marketing tool, which defines the relations of the consumers toward the company. Accordingly, this can be also true regarding sales volume, profit level, and other financial indicators, which are shareholders’ main objects of interest. However, financial indicators are often merely...
Introduction The world automobile industry always showed a growing tendency. The invention of the car by Henry Ford in the year 1896 was a turning point in world transportation history. (Automotive Industry Analysis- GM, DaimlerChrysler, Toyota, Ford, Honda). Though the automobile industry is growing at a higher speed, there are...
Introduction Delegation of leadership is viewed as an essential tool for attaining improvement in operational performance of subordinates. Employees interested in responsible and challenging position can be motivated through effective delegation of leadership to them. Delegated works seem to be enhancing the operational performance of the employees. “Delegation is a...
Summary of the case Coca-cola is the largest beverage company in the world and employs about 71,000 people in over 200 countries. It has a range of products which includes: diet coke, coca cola, sprite and fanta. There is concern from coke that the move towards healthy eating and drinking...
In this paper, the risk management approach adopted by HSBC Bank plc has been reflected upon. However, the discussion cannot be commenced without a prior understanding of the concept of risk management. Hence, the paper intends to shed some light upon the basic concepts linked with risk management and subsequently...
Introduction Team building is one of the common aspects seen in organizations nowadays because of its importance in the success of the organization. Traditionally the only focus was on individual work. But now it has proved that team centred work not only helps in achieving the objectives. Also it helps...
Introduction Modern world is competitive and every company tries to its best in order to get more profit from the products they produce. There are a lot of methodologies and techniques which are aimed to attract customers’ attention and what is more important to hold him/her. The assignment is to...
Introduction In the scant ten decades since employee relations evolved from productivity-increasing ‘time and motion’ studies to ‘strategic HR’, the role of human relations practitioners has changed many times. Welfare management came and went. This was followed by administration, negotiation with newly-assertive unions, legal compliance and organisational development, all roles...
Executive summary Primark is one of the largest retail outlets in Ireland. With approximately over 187 stores it also has branches in United Kingdom, Spain and Holland. The company employs more than 27,000 people. it has the largest market share in Ireland and United Kingdom in the growth retail sector....
Introduction The American Marketing Association defines marketing as the process, institutions and activities that create, communicate, exchange offerings and deliver value to clients, partners, consumers or society in general. Additionally, the latter group believes that at the center of marketing is the need to satisfy individual or organizational goals. This...
Introduction This paper talks about IBM as a company and what its functioning in terms of operations has been like. It particularly focuses upon IBM having issues or facing four key challenges, especially relevant to its marketing function as well as the logistics function. These challenges have been outlined as...
