Nike’s ‘Choose Go’ Commercial Analysis

Introduction Commercials are the greatest ways of bringing potential consumers to attention and purchasing a particular product or service. Therefore, companies apply various rhetorical devices that grab an audience’s attention. The use of logos, pathos, and ethos helps companies improve their commercials’ effectiveness. Nike’s ‘Choose Go’ campaign is one of...

The Skidoo Snowmobile: Product Marketing

Executive Summary In the US, several states are experiencing long winter seasons, making the mobility of people to access remote regions impossible. Similarly, the country promotes recreational sporting activities, which influence people to purchase most of the products used in such events. Therefore, it presents an opportunity to export the...

Talabat Company’s Business Activities Management

For Talabat, to integrate all its systems and manage business activities daily, enterprise resource planning (ERP) is required. It allows one to tie together and control multiple processes at the same time, including risk management, financing, accounting, supply chain operations, human resources, inventory management, procurement, and others (Alam & Uddin,...

Apple Products and Technology Adoption Lifecycle

The technology Adoption Model describes the lifecycle of a given product from the moment it first enters the market to the time it saturates it. From the perspective of customer segmentation, this model divides the products and their target customer groups into five categories: innovators, early adopters, early majority, late...

Acme Pickle Company’s Cost Calculation & Accounting

Fixed vs. Variable Costs A company incurs costs during the production of its products. The costs that go into a product can be classified as either fixed or variable. Fixed costs are expenses that do not change over a period of time, irrespective of the volume of the output. Examples...

Starbucks: The Economic Crisis of 2008

Introduction The beginning of the economic crisis of 2008 significantly affected all businesses throughout the country, and this event influenced the companies involved in international operations in the first place. For example, Starbucks faced challenges stemming from the emerging hardships expressed by financial losses and wrong strategic choices, deteriorating its...

COVID-19’s Impact on Workplaces

Introduction The impacts of the current COVID-19 pandemic on various aspects of life, including the labor market, are significant. Most areas have had to adapt to new conditions in which restrictions on social contacts are maintained. As a result, remote work has become one of the mechanisms to reduce the...

McDonald’s: Organizational Structure

Introduction The type of organizational structure is an important element of the overall functioning of a company due to the dependence of job design and the achievement of company goals through the structural connections between employees. At McDonald’s, the hierarchical structure of the organization fits the company’s goals and mission...

Operation Managers: Eli Whitney and Others

Eli Whitney was an American inventor and industrialist. He invented the cotton-cleaning machine (cotton-gin), was one of the first to design the milling machine, and laid the foundation for mass production in mechanical engineering. He was also interested in the construction and modification of weapons. Eli Whitney saw the potential...

Leadership Analysis of St. John the Compassionate Mission

Introduction Servant leadership is a vital concept that every person aspiring to be a captain should strive to practice for their followers. This notion is profoundly portrayed in case 8.2: St. John the Compassionate Mission. The concept depicts how organizational culture and managerial tactics can be used to develop and...

Discussion: Men, Women, and Work

Introduction Workplace culture and demographics have changed considerably over the past few decades. Increased opportunities in education and employment have seen more women join the workforce and traditionally masculine professions than ever before. However, despite these remarkable strides, they are still underrepresented in top executive positions. Old stereotypes that equate...

Retail Management: Home Depot, Strategic Analysis

The Home Depot, Inc., most commonly referred to as Home Depot, is a major retailer operating within the home improvement sector. The retailer is affected by several economic and environmental factors. The most significant environmental factor affecting the sector is the spread and popularity of online shopping. The sector faces...

A Feasibility Study for a Start-Up or a Product Line

Introduction There are several aspects and questions that start-ups and businesses need to consider before releasing new products or services. In order to succeed, businesses need to fulfill customers’ needs and meet the current requirements of the market. A standard method that helps to evaluate business opportunities is a feasibility...

Taylor’s Theory of Scientific Management and Its Relevance to Organizations

Introduction As a result of the industrial revolution and technological acceleration in the 18th and 19th centuries, the situation changed. In both small factories and large enterprises, management strategies established over the years required modernization and refinement. New organizational challenges have arisen due to an increase in the number of...

The Role of Electronic Payment in Accounting and Auditing

Introduction Digitalization and other technological advances have made people’s lives easier and more comfortable. The business world also benefits from the use of technology as diverse operations can be carried out in a shorter period of time and more effectively. Electronic payment is one of the instruments people are utilizing...

Leadership Theory and Practice

Key Theories of the Nature and Exercise of Leadership in Organizations The concept of leadership has been attracting the attention of many scholars who are keen on explaining different approaches of governing organizations at different times. Leadership theories have been developed to explain some of the strategies that one can...

Product Performance vs. Product Aesthetics and Brand Success

Product performance and aesthetics are often compared in many discussions about which product qualities are more important to the overall success of a brand. Some experts say that buyers appreciate functionality and meaning first and foremost. Others point out that form is a continuation and addition of functionality and meaning....

The Walt Disney Company: A Financial Ratio Analysis

The Walt Disney Company is one of the most popular companies that offers entertainment in the form of theme parks, shows, series, merchandise, and movies to its customers of different ages. The company was founded in the 1920s as a cartoon and animation studio, and, after that, it experienced an...

The Impact of COVID-19 on Honda

Summary Despite being a large international company, Honda has incurred the negative consequences of the world pandemic to a large extent. First of all, the demand for cars has considerably decreased. Business Today reports: “Japan’s No. 3 automaker expects profit to sink to 200 billion yen ($1.89 billion) in the...

Under Armour Marketing Communications Report

Introduction The purpose of this report is to evaluate Under Armour’s marketing communications and formulate a strategy and a plan for their improvement. Due to the current circumstances, the company’s sales have declined despite their prior steady growth. Moreover, there are indications that its marketing may have become inadequate before...

Wells Fargo: Case Study

There have been numerous cases of fraudulent actions committed by organizations and covered in press. Employees who work in companies with toxic corporate cultures are often challenged by their need to speak up about illegal procedures they are made to do on a daily basis. They often have a psychological...

Risk Analysis and Risk Management Plan

A risk is any unforeseen event that has the potential of derailing plans and projects. If the risk takes place, it is likely to have a positive or negative impact on the project or a venture being undertaken by a company or an individual. The chance of the risk-taking place...

Apple Case Study – Core Competencies

Important Core Competences Innovation constitutes a necessary competence at Apple, Inc., as evidenced in the business period ending 2008. Ideally, the firm was incorporated in 1976, and its profitability has grown substantially. The firm operates in a competitive technology industry with rival firms providing similar products as Apple. However, innovation...

Warehouse Design for the Medical Supplies

Planning the design for medical supplies warehouses, developing storage, and elaborating retrieval methods, companies are left to make a decision on their own. Very little guidance has been provided for storing pharmaceuticals in the warehouses. However, there are several recommendations for keeping them safe before they get to the pharmacies....

Systems Approaches to Management

Managing change is one of the difficult activities that many organizations come across. The change that occur because of diversity and technology advancements poses numerous challenges as the majority of them may not have implemented sufficient strategies for dealing with it. However, the US Army has implemented several approaches for...

Organizational Politics in Project Management

Introduction While business processes keep changing, there is a need for a well-defined process to initiate, plan, execute, and monitor these processes (Schwalbe, 2005). This discipline is normally effected through project management. Stakes Incorporation is a fast growing IT project management consultancy firm established in the year 1998. The firm...

Lenovo’s Acquisition of IBM

In 2004, Lenovo was China’s largest computer manufacturer, while IBM was famous for inventing the personal computer (PC) in 1981. That is why the business world drew significant attention to the case when Lenovo acquired the IBM division in late 2004. Thus, the given paper is going to demonstrate that...

Vodafone Group Plc Strategic Analysis

Executive Summary The proposed report focuses on the investigation of Vodafone company, the sphere where it operates, peculiarities of its functioning, resources, and strategies used to generate a competitive advantage, as well as the major challenges the company faces at the moment and how they can be resolved. Vodafone Group...

Berkshire Industries: Motivations and Options

Executive Summary The case “Berkshire Industries PLC” gives a detailed examination of the situations that led to the introduction of a new incentive plan capable of meeting the demands of both workers and shareholders. The company had grappled with various challenges before, such as the ineffectiveness of the original reward...

Workplace Diversity Is an Essential Concept

Introduction The contemporary business world constantly goes through significant advancements and requires organizations to adapt to various changes. Companies no longer feel that their only aim is to fulfill the needs and desires of the clients but realize that creating a positive working environment determines the success of their operations....

Degree of Integration of Goals

The term “degree of integration of goals” refers to the extent to which individual employees’ goals coincide with the team’s purposes and the organization as a whole. In that case, it can be said that production is in a state of efficiency since different subjects pursue the same or related...

Universalism Versus Relativism in Corporate Social Responsibility

Universalism and relativism describe the two mutually contradicting moral perspectives that arise in connection with cultural issues. The universalist position states that the same ethical and moral codes apply globally regardless of local cultural differences. This viewpoint is enshrined in documents like the Universal Declaration of Human Rights, which insists...

Functional Departments: Roles and Functions

Introduction Each organization is a complicated system made out of smaller, even more complex systems. Just like in a living organism, the company’s parts are interconnected and dependent on each other. Each of these departments has distinct roles and functions to facilitate the business processes, and none of them can...

Ma’s Family Restaurant: Analysis of Strengths and Weaknesses

Forty years ago, Ma started her restaurant on the route 7 in Millville, by the name of Ma’s Family Restaurant. Presently, the restaurant is run by her daughter, the general manager of the restaurant, Jane Stanley. The two sources of revenue for the restaurant are the dining room and the...

Dr. Bruce Tuckman Stages Models

Introduction Before work teams become mature and productive units they undergo a series of stages of development (Nelson & Quick, 2007, p.205). Dr. Bruce Tuckman in 1960 developed one of the most widely accepted groups development models, the Tuckman model. The models initially consisted of four stages namely; forming, norming,...

Intercultural Communication in the Workplace

Introduction Culture covers vast societal issues that are shared such as values, customs, behaviors, and artifacts. This is handed down one generation after another through learning. Generally, it is the way of life of a particular people. In the current economic environment of globalized businesses, cultural difference is a major...

The Competitive Advantage in the Aero-Engine and Global Retailing Markets

Introduction Competitive advantage refers to the ability of a company to make profits or returns more than the amount that it should make with regard to its capability and competencies that gives it an edge over its rivals (Kurtako, 2004, p.7). For a company to be said to have a...

Authenticity of Products on Consumers

Introduction This marketing research tries to investigate how product authenticity impacts consumers to decision-making. Product authenticity refers to the validity or genuineness of a product being sold in the market. Consumers need to be assured that the product and services that they buy and consume are actually the original and...

The Role of Internet on International Marketing

Background and Objectives Background Nowadays a successful company might rely on how well it markets itself and its products, assuring that its customers are satisfied and pleased, with the purchased products or services, the service received the auxiliary packages of delivery and finance that are offered. Consequently, “innovative managers are...

E-Commerce in the Airline Industry

Introduction The airline industry exemplifies the effectiveness of e-commerce and the way technology can re-create the industrial structure. Today a traveler from New York can book a return flight from New York to London, a car on reaching, and the hotel room. The traveler on reaching the airport can get...

J. M. Smucker Company: External Environment Analysis

Executive summary External environment analysis helps identify the opportunities and threats prevailing outside the organization. The company J. M. Smucker is headquartered in Ohio, in North America; it was established in 1897. It is a globally known company that manufactures and distributes food products mainly related to desert items, spreads...

Criticism of Starbucks Coffee Company’s Business Policy

Starbucks is a multinational company operating in several countries throughout the world. The organizational culture of the company is much influenced by a multi-national environment and by socio-economic changes happening around the world. It becomes helpful for the company to appoint staff from the respective countries where it has its...

Case study: Employee Resourcing Strategies

Introduction Human resource is a key element in an organisation. For an organisation to be successful, it is important that the management implement a comprehensive employee resourcing strategy. According to Kevin (n.d, p.2), employee resourcing refers to matching an organisation’s future requirements and supplying it with committed, qualified and experienced...

Pretentious Diction and Dying Metaphors in Business Communication

Pretentious diction and dying metaphors While writing an essay, one needs to be conscious about mainly four topics: they are dying metaphors, operators or verbal false limbs, pretentious diction, and meaningless words. If anyone wants to complete an essay without making any nonsense, they must be aware of these topics....

Ritz-Carlton: Change Management Analysis and Evaluation

Introduction There are a number of reasons as to why organizations deem it fit to institute change. To start with, change within an organisation may occur as a result of challenges that may be facing such an organisation; especially as far as global markets are concerned. In addition, a reform,...

Criminal Scheme: Utilitarianism and Deontology

Normative ethics refers to the attempt to understand or figure out what individuals need to do or whether their moral character is reasonable. Normative ethical systems are divided into three categories which include; teleological ethics, virtue ethics and deontological ethics. Deontological and teleological ethics are considered as action based or...

Proposal for MS Office Workshop

Background As we move forward in these highly competitive times, increasing the productivity and efficiency of our operations are the core issues that we face in today’s markets. While conducting a productivity review it has come to my notice that some members of my serious staff are facing hindrance in...

Hawthorne Experiments – Elton Mayo With Roethlisberger and Dickson

This paper discusses the Hawthorne experiments; a brief description of the background of these studies is also given. It describes the social and environmental effects of the time that were observed on these theories. The relevance of these theories to the present time is also discussed. The various drawbacks and...

Managing Employees Performance at HSBC Private Bank and Theoretical Analysis of Performance

Introduction Managing Employees Performance involved numerous activities, far more than simply reviewing what an employee has done. This system must fulfil several purposes. Developing and conducting performance appraisals should not be done in isolation. The performance appraisal is closely related to a number of human resource management that should be...

Daimler Company’s Human Resource Management

Introduction Daimler is a German car company specialized in cars and trucks. The current CEO of the Company is Dieter Zetsche who develops an effective strategic and leadership position of Daimler on the global scale. The application of HRM by Daimler is often discussed from review of human resources investment...

Managing International Business Environment

Analysis Business Environment consists of factors such as political, macroeconomic factors. Managing business environment is essential for promoting growth and profitability of the business and it involves decision making and strategic planning. In this context, the crucial decisions that the management has to make include setting targets for business besides...

Coca-Cola Company’s Recruitment Effectiveness

Introduction Human Resources Management Human Resources Management, or in other words Employee Resourcing, is a rather important function of every company. One can even say that this very function is basic and all other functions are built on its basis, as far as the work of any company depends greatly...

Sunflower Inc.: Company Case Analysis

Loretta Williams was hired by Sunflower Inc., a large distribution company of alcohol and snack products, as the director of Pricing and Purchasing. She identified the problems with Sunflower and made a plan to counter them. The plans were: To standardize the pricing and purchasing decision in the short-run. In...

Differences Between Traditional and Digital Marketing

Introduction The primary objective of marketers is to inform and influence a target audience to buy a particular product or service. Therefore, they use the most suitable and effective ways to promote or advertise their products. Large companies carry out a marketing function to improve their position in the target...

TechFite: Case Study

The Organizational Needs of TechFite As evidenced in the case study, TechFite is an organization that worries about the inadequacy of its cybersecurity systems. At the same time, due to being involved in NASA’s space program, it represents a likely target for hacking attempts and corporate espionage. Its vulnerabilities are...

Walmart Porter’s 5 Forces Analysis

This Walmart Porter’s Five Forces analysis will reveal why the company is on top of retail industry. Check it out to learn about Walmart bargaining power of buyers and more. Walmart Five Forces Analysis: Introduction Having recently rebranded itself as not merely a chain of stores but an experience that...

Coca-Cola’s Strategic Management, Mission & Vision

An attempt to transform the goals and aspirations of a certain company into a holistic picture is formed by its mission and vision statements. To attract consumers, to interest potential investors, and to argue the strategy of work clearly, relevant slogans are approved and promoted. As a target organization to...

Zalora: Case Study

Executive Summary Entering the context of the online economic environment is fraught with multiple difficulties, mostly due to the need to reconsider an array of internal organizational processes and introducing a flexible system of change management. The case of Zalora, a company, working in the apparel industry, shows that the...

Small Business: Restaurant Case Analysis

Introduction Within the frame of my individual project, I focus on the tertiary business sector (Chaulagain 2015). In this report, I use the data retrieved with the help of an interview with the owner of a small restaurant business in the United Kingdom, Ustar Ali. He and his son Saidur...

Human Resources Management in Projects

Introduction Human resources management is required to ensure that resources are well managed in a project; project management is the process through which projects are initiated, implemented, managed, and controlled for a successful project goals and objectives attainment; the process has a time and costs framework that it must meet....

Tesco Company Strategic Positioning and Competitiveness

Tesco Company Analysis: Introduction Tesco, PLC is one of the leading grocery supermarkets in the world with over 4,330 stores spread in 14 different countries in Europe, America, and Asia (Datamonitor 2010). The company’s first store was established in 1919 in the United Kingdom (Tesco 2010). It is currently a...

Employability and Professional Development

Introduction A thorough understanding of the level we are in our career development, and an analysis of the capacities we have allows us to construct a professional development path that will catapult us to the desired position of our career goal. In our assessment, we recognize what we have already...

Steve Jobs and Ethical Philosophical Explanations

Ethics in the most basic terms refers to the philosophy of morals. This discipline provides basis on which individuals make decisions; before one takes a given action, he or she must deliberate on expected outcomes to know whether the action is right or wrong. Morality is relative, what a given...

Supply and Demand Impacts on the Transportation Industry

Introduction The transportation industry is made up of suppliers of transport-related services and consumers of such services. Drawing from a study by Rodrigue and Notteboom (2015), a transport industry that functions efficiently facilitates the meeting of transport demand to ensure that the mobility requirements of individuals are sufficiently met. Every...

Innovative Leadership Reflection

An Example of a Good Leader Moving a company forward and ensuring its strong position in a target market, is a challenging task due to the necessity to motivate employees and foster loyalty to the firm among them. Apart from providing directions and building plans for the future development of...

Enron Company’s Whistleblowing Scandal

Introduction Whistleblowing is conducted in accordance with Frankena’s four basic requirements for ethics that include avoiding evil, preventing evil, eliminating evil, and doing good (Grace & Cohen, 2010). In that regard, whistleblowing is more about an individual’s moral judgment than it is about clear requirements that obligate individuals to reveal...

Starbucks Company’s Branding: Cultural Phenomenon

Introduction Branding is a very important tool for the marketing purposes of any business. In entails a lot more than just giving a product a name. For instance, Starbucks branding is a long-term strategy of relational advertising and it helps in creating relationships between the companies manufacturing the product, the...

Cirque Du Soleil: Blue Ocean Strategy

Key Drivers of Innovation and Entrepreneurial Opportunities that Contribute to the success of Cirque du Soleil Introduction The present paper is devoted to an analysis of the key innovation drivers that can be regarded as contributors to the success of the Cirque du Soleil (CS). In particular, the paper uses...

Porsche Company and Its Business Strategies

Introduction Porsche emerged when its founder produced his first sports car. Ferdinand Porsche used his expertise to engineer a quality car that fulfilled his expectations. This approach gave Porsche a powerful image that lasted for many years. Porsche has always supported the needs of its customers. Such practices made it...

Human Resource Management: History and Future

Abstract Human resource management (HRM) is a vital aspect of overall organizational management. HRM has evolved to develop into a comprehensive and complex discipline in business. Some of the major functions of HRM include job design; recruitment and selection; training and development; workforce planning; performance management and remuneration/compensation. The HRM...

Thorntons Plc’s Marketing Strategy

Introduction Thorntons is one of the industry players, which have encountered several setbacks in an attempt to expand their market share. The mentioned company operates in the UK, where it controls a big share of the chocolate market. However, its attempt to penetrate the international market has backfired, apparently due...

The Walt Disney Marketing Strategies

If you are about to conduct Disney market research, you are at the right place! Here, you’ll learn about Disney marketing strategies and campaigns to get inspiration for your paper. How does Disney conduct market research? What is an example of their findings? Disney has been actively conducting market research...

McDonald’s Company Evaluation and Financial Analysis

McDonald’s Cash Flows The factors that could contribute to McDonald’s cash flows include inventory, accounts payable, sunk costs, low profits, and over-investment. The McDonald’s menu consists of more than 200 food items, and introducing the “Create Your Taste” burgers implies that all the ingredients necessary to produce the burgers must...

Marriott International Hotels’ Strategic Marketing

Current marketing communications practices of Marriott Marriott International, Inc. operates in the lodging industry and has numerous properties in more than 70 countries (Albee 2015). The lodging industry of the world is faced with numerous challenges that affect the profit margins of most of the players in this industry (Cai...

DHL Company’s Strategic Information Systems

Introduction Organizations have numerous activities that run concurrently, and the synchronization of these activities is necessary to enhance their efficiency and effectiveness, organizational communication being one of the greatest pillars of success (Hussain 2008). Changes in the principles of efficient organizational communication have been drastic. Recent developments in addressing team...

Sanford Sandwich Company Business Plan

Executive summary Sanford Sandwich Company is a newly formed business that deals with the production of the finest sandwiches manufactured with natural ingredients and the best bread. I hope to establish a dependable big following by providing tasty and fresh sandwiches produced from local ingredients available. The ingredients will be...

Caterpillar Company’s Information Systems Use

Abstract This paper will cover points identified with Caterpillar (CAT) Company, for example, how the association changed its methodologies and how they concur on basic choices from the past to current. The principal part of the report comprises of presentation of CAT Company as an organization; with a brief portrayal...

Apple Company’s Business Ethics

Is Apple an ethical company? Find the answer to this and other questions in our Apple ethics case study sample. Here, you’ll find information about Apple ethical practices and issues and social responsibility. Abstract Companies are established within localities from where they operate. This fact alone compels them to put...

The Role of HRM in Career Management

Introduction Traditional perceptions of careers are slowly being replaced by new views. Career management was once considered as a role for employers. Job security was a reality, and careers were associated with jobs. However, these factors are no longer true today; off-shoring, mergers & acquisitions and downsizing are new buzz...

Issues in Human Resource Management

Introduction The importance of human resources has significantly increased in various organizations, all the more so in the contemporary business world that is characterized by a high level of competition. In every organisation, human resource plays a pivotal role in determining the success of an organisation. For instance, it influences...

OMO’s “Dirt is Good” Campaign: Connecting Sustainability with Child Development

Introduction OMO is a globally renowned laundry detergent brand that often uses unorthodox and innovative advertising strategies. The brand has been present in the laundry care industry for over 64 years and was voted the most trusted brand by Australian consumers in 2023 (Reader’s Digest Australia, 2023). One of the...

Impact of the Pandemic and War on Zara: Strategies and Recommendations for Improvement

Introduction The pandemic and the Russian-Ukrainian War have significantly negatively influenced the global capitalist economy over the past three years. Inflation and issues with global supply chains are only a couple of the effects that these factors have had on businesses all around the world. The fashion business has not...

Toby Carvery’s Restaurant New Social Media Campaign Strategy

Introduction The paper presents the most recent advertising campaign for the opening of Toby Carvery’s new restaurant. Toby Carvery is a well-known restaurant franchise in the UK renowned for its mouthwatering roast dinners and classic British cuisine. We intend to relaunch Toby Carvery’s brand to a new generation of diners...

Tesla Case Study: Strategic Management

Introduction As the industry leader in electric vehicles, Tesla has established a strong reputation and brand as a company at the forefront of environmentally responsible transportation. Tesla is recognized for its innovative engineering, which includes its electric drivetrain, which is regarded as one of the most advanced in the industry...

The KiwiCo Firm’s Market Segment Analysis

Current Primary Market Segment I have conducted a thorough market analysis of KiwiCo and am eager to share my findings with you. After carefully reviewing the available information, it is clear that KiwiCo’s primary target market comprises parents of young children under the age of 18 (Gifts for Young Scientists,...

Negotiation Case Study: Negotiation and Conflict Management

Before analyzing the negotiation, it is necessary to consider the scenario and essential aspects such as purpose and participants. The interaction to be considered in this project is the negotiation of the sale of publishing rights for the book. I want to grant a second party the print and electronic...

Tudor Potato Chips: Unveiling Consumer Preferences for New Flavors and Packaging

Research Overview Sound judgments and intuition are unquestionably vital in all businesses across the globe. However, more than knowing consumers’ wants and preferences demands proper market research. Equally, reliable and objective data reduces risk and increases the chances of success in business endeavors. Data collected in the market provides business...

Building Team Cohesiveness in the Workplace

Summary A team dedicated to working together through mutual understanding is a cohesive team. Individuals on a cohesive team usually do not feel that they are working for themselves but for the team as a whole, which is the result of working together. Cohesion can be developed through skills and...

Strategy and Stakeholders in Dell Technologies

Introduction Stakeholders involved in the activity of Dell Technologies include employees, customers, business partners, and many more. The company has several sponsorships, such as McLaren Technology Group (Dell Technologies). Dell aims to maximize the level of technological assistance for the automotive manufacturer, bringing technology to different teams working under the...

The Twitter Company’s Analysis in 2020-2022

Introduction Twitter’s main asset is its software platform, which unites more than 313 million monthly active users (Sweney, 2020). It depends on the technical staff who will support the platform, the sales department to promote it, and the support staff who will provide support. Some of Twitter’s more direct activities...

American Apparel: The Ethical Conflicts

This study of American Apparel found ethical conflicts such as untimely paying employees, using taboo topics in the community to promote their product, and insults and abuse by supervisors towards rank-and-file employees. Taking a closer look at the problems of bosses’ treatment of rank-and-file employees, it’s worth mentioning that Dov...

The Eurotunnel Project Financing

Project Cost and Funding The overall project cost of Eurotunnel was 10,116 million euros (Goldsmith & Boeuf, 2019). Out of 10 billion, “roughly 80% were financed by debt and 20% by equity”, which makes 8 billion euros for debt and 2 billion euros for equity (Shueler, 2007). Eurotunnel had many...

Poor Leadership Decision: A Case Study

Introduction Leadership is a complex position associated with the necessity to make difficult decisions that will directly affect the performance of the unity. This objective requires a certain level of expertise that would allow the manager to make an informed decision in light of all the factors involved. Yet, even...

Flow Zone Coffee: The Coffee Shop Concept

Brief Introduction of the Concept The proposed coffee shop concept is centered around combining three services, which include a traditional coffee shop, bookstore, and library. Dubai Healthcare City is a high-tech center with an emphasis on education and teaching on healthcare, where the competitive edge is achieved through intensive learning...

Reflection on International Human Resource Management

Introduction In the era of globalization, many companies seek to expand their business, yet facilitating knowledge transfer is a difficult task. It requires an employee who is not only knowledgeable in their sphere of competence but also willing to live in a foreign country for an extended period. Their communication...

The National Incident Management System and the Incident Command System

The National Incident Management System (NIMS) was created as a system for emergency management, response, and retrieval. The Incident Command System (ICS) is a typical approach to the administration, coordination, and organization of rescue operations that offers a standard structure under which personnel from many agencies can be productive. NIMS...

Initech vs. The Coffee Bean: The Role of Negative Strengthening

Managers that are unconcerned about employee motivation and satisfaction are jeopardizing their company’s success. It is critical that business leaders implement measures to ensure minimal staff turnover by placing a priority on both clients and employees. According to Warrick (2017), doing so ensures the business’s continuity and provides it with...

Lack of Respect to Stakeholders as the Root of Nestlé’s Reputational Issues

Introduction Although Nestlé is the world’s biggest food producer, its power is not universal; similar to any business, it may have problems that derive from both external and internal factors. Among the former are social trends and shifts that form customer behavior, political perturbations, and positive or negative tendencies in...

Blue Bell Ethical Dilemma Case

Introduction According to the case, Paul Kruse faced a situation in which he had to make ethical decisions that would not adversely affect the organization’s reputation. Irrespective of how Paul Kruse handled the case, his decision and course of action did not change the fact that sanitary measures were not...

Importance of Motivation for Employees

Motivation refers to an internally generated drive to achieve a goal or follow a particular course of action. Highly motivated employees focus their efforts on achieving specific goals. It’s the manager’s job, therefore, to motivate employees—to get them to try to do the best job they can. Motivated employees call...

The Importance of Critical Thinking for Effective Human Resource Management

This paper discusses the significance of critical thinking for managers and leaders and especially a view of critical thinking as a set of skills rather than one element. Yet, as critical thinking is essential for tasks such as planning, it is also vital for effective human resource management in the...

Mitsubishi Corporation’s Business Strategies and Core Capabilities

Mitsubishi corporation There are various motor vehicle manufacturing companies, thus creating great competition. This calls for involved organizations to create better and innovative strategies to compete in the market. Mitsubishi Motors Corporation is one of the senior automobile manufacturers in Japan, with its headquarters in Minato, Tokyo, Japan (Bhasin, 2017)....

Body Shop: Marketing and Markets in a Digital World

Introduction The Body Shop International is a multinational firm that specializes in cosmetics and body fashion. Anita Roddick established the company in the year 1976. Shampoos, bath products, soaps, and other beauty-related accessories are the company’s core focus. All of the company’s products are made completely of natural materials and...

Poor Communication Between Departments in an Organization

Almost every company relies on communication in some form or another to function efficiently. Effective communication is a critical aspect of any business or organization (Li et al., 2018). An increase in production time and a fall in profit might be expected when efficient communication is lacking. Sharing thoughts, information,...

Predicting Consumer Tastes with Big Data at Gap

Introduction Donald and Doris Fisher founded Gap Inc. in 1969 in the apparel industry. Currently, their organization has a workforce of 135,000employees located in its 3659 facilities around the world. The huge capital outlay that Gap Inc. made resulted in sales of 15.5 billion by 2000 (Israeli & Jill, 2018)....

The Coca-Cola Company’s Organizational Development

Introduction The functioning of any company is a complex and continuous process depending on multiple factors. The degree to which they are considered and managed stipulates the firm’s success, ability to evolve and struggle against rivals. The top management must consider the industry’s current state, major competitors, and existing demand...

Australia Domestic Airline’s Market Structure

The airline market in Australia has a monopolistic market structure. Monopolistic market structures are made up of a few enterprises that operate in a comparable market and provide similar but differentiated items to a large number of clients (Bertoletti & Etro, 2017). They set their prices depending on their market...

Analysis of A.P. Moller-Maersk Group

Introduction A.P Moller-Maersk group was first established in 1904 as a company that focuses on delivering transport and logistic services. The organisation is a pioneer in the port and shipping industry with over 110 years of experience. The company has expanded its activities to energy solutions, creating a standalone energy...

Environmental Forces and Their Impact on Marketing Strategy

Introduction Representatives of modern business face challenges in decision-making, which is associated with constant changes in the world. In such conditions, it is essential to monitor the marketing environment to predict demand (Bhasin, 2018; Zhang & Watson IV, 2020). The environment includes micro and macro levels, and the latter embraces...

Stages of the Product Design Process

Abstract This research paper covers the definition, strategic effect, and stages of the product design process. This paper also discusses four steps of Vs. Model and the stages involved in their design and selection of product design process. Planning is the essential phase in designing any product. A series of...

Ada Wilson Factory’s Processing Costing

Processing costing is the most viable accounting method to be used by Ada Wilson Factory to account for the cost of manufacturing NFL footballs. The process costing method will be used because the Factory produces NFL footballs in large quantities, and the products are similar. In addition, the method assumes...

The Golf Equipment Industry’s Entry Barriers

Introduction At present, Porter’s five forces analysis is one of the most well-known evaluation methods of business performance. Michael Porter (1979) emphasized the threat of new entrants, the threat of substitutes, the bargaining power of customers and suppliers, and competition as five primary elements of economic rivalry. Specifically, the threat...

Zara’s Digital Strategy for Growth: Capabilities and Limitations

Zara’s capabilities to increase digital sales include robust supply chains, effective online store design, and brand reputation, but accessing emerging markets can become a challenge. There are several capabilities that can help Zara achieve 25% of revenue from its digital channel. These are mainly physical – i.e., relater to the...

The Impact of Quality Customer Service on Amazon’s Success

Introduction Amazon is one of the biggest and most profitable companies in the world, and it owes a substantial part of its success to its customer-centric approach. Since it was founded, the e-commerce giant has set an example across the retail industry on customer service excellence. Customer service plays a...

Target Corporation’s Business Strategy & Recommendations

Executive Summary Target operates under a very competitive and challenging market environment characterized by aggressive and advanced competitors. Although it has a strong brand image, the company is lagging behind its key competitors. During the fiscal year 2020, Target had total assets amounting to $42,779 billion, while Walmart and Amazon...

Agents and Agencies in Business

An agent is a person who officially represents and acts on behalf of a principal in cases where third parties are concerned. Ekanem (2020) states that “the function of the law of agency is to enable agents to bring commercial parties into contractual relations to render the parties liable on,...

Qualities of a Good Leader

Leadership has become an essential topic for discussion and research in the era of globalization and society’s economic transformation. Some scholars equate leadership with management, others oppose these two concepts. They are undoubtedly connected; however, there are evident differences between them. Moreover, various qualities of a good leader are mentioned...

Warehouse Systems and Transportation

In logistics, time, place, and space utility present the concepts that determine the choice of transportation modes. Time utility refers to the availability of the products when they are demanded by customers (Lecture 9, slide 8). Place utility is understood as moving products from the locations with lower value to...

Organizational Behavior on Lack of Motivation

Organizational behavior plays a significant role in the analysis of groups’ conduct in a corporate environment. The observation of the features of lack of motivation and dissatisfaction helps identify its role in the company’s functioning. The managers should identify the manifestations of lack of motivation and job satisfaction because this...

Gender and Entrepreneurship Relations

Introduction The desire to become an entrepreneur is aroused by different factors among men and women. According to Anne Laure Humbert and Eileen Drew, gender plays a big role since social factors tend to affect more women than men. Issues such as marital status, demographics and social trends have been...

Important Qualities of Exceptional Employees

Employees are important components in every business since they facilitate the achievement of organizational goals. Companies hire employees who they believe can contribute significantly towards the accomplishment of their objectives. Workers tend to choose firms that offer competitive salaries and other benefits that ensure work and social life balance. While...

Amazon’s Corporate Social Responsibility Report

Introduction Amazon Incorporated is an American multinational corporation that offers services in several areas, including artificial intelligence, e-commerce, cloud computing, and digital streaming. It is among the best information technology companies in the United States, and among the largest Fortune 500 service companies in terms of market capitalization. The company...

McDonald’s and China Noah Corporation’s Finance

China Noah Corporation The reason why companies hedge against foreign currency risks is to protect themselves against loss of business value. China Noah has a different form of foreign currency exposure due to transactions involved when dealing with international customers and suppliers. This exposure arises when China Noah has entered...

DME Sports Academy as a Learning Organization

This essay presents a profile of DME Sports Academy. The discussion draws on the results of field research that included interviews and observations and a review of secondary sources. It incorporates digital articles addressing the larger context of education and multiple creative sources to justify main points. DME Academy is...

JD Sports PLC: Business Expansion in India

Executive Summary JD Sports is a rapidly growing company realizing sportswear of popular manufacturers as well as its own brands. It is based in the UK and operates in nineteen countries, including not only Europe but also Australia, South Korea, Malaysia, and others. The situation for the business seems to...

Amazon Supply Chain Management Overview and Analysis

Introduction Amazon is a giant retailer popular all over the world due to its powerful supply chain management (SCM). In 1994 Jeffrey P. Bezos decided to quit his job on Wall Street and start an internet enterprise out of his garage at the age of thirty. The founder wanted to...

Importance of Understanding Planned Change

Introduction There are number types of planned changes which occur in organizations. In analyzing these types of planned changes, two cardinal issues are put into consideration; specific areas in the organization that can be changed, and how managers can initiate and implement ideas to each category of change. The most...

Self-Leadership and Management

Introduction Self-leadership refers to the procedure of influencing oneself to develop the self-motivation and self-direction required to execute management tasks effectively. Browning (2018) identifies leadership as a nurtured or cultivated art that starts with self-leadership, which has a direct correlation with the public one. Self-leadership enhances a manager’s emotional intellect...

Market Structures: Apple, Walmart, and Kroger

The selected companies are Apple, Walmart, and Kroger. Firstly, Apple was chosen because it one of the most successful businesses in the United States and occupies third place in the “Fortune 500” list. Apple operates in the tech industry and sells various tech products, including smartphones, computers, tablets, and accessories....

A Case Study of Mission Command

Leadership is a significant concept in many spheres of life, and the military sector is not an exception. Leadership denotes actions that are taken to provide people with purpose, direction, and motivation to make them perform a specific task. Current security threats demonstrate that it is necessary to draw particular...

Hillside Veterinary Clinic Marketing Plan Overview

Introduction Hillside Veterinary Clinic (HVC) is a small business operating in Colorado, requiring rebranding of its positioning to acquire new customers. The facility was planning to expand, therefore needing to adjust and enhance its marketing strategy according to the client’s needs and preferences. The following paper critically analyses the marketing...

The Slime Business

Introduction From rainbow color to sparkle-filled, the demand for slime has increased in the last couple of years, which is the primary reason for choosing this business. Despite the appealing advantages of starting the slime business, there are some obstacles to overcome, requiring dedication and commitment like any other enterprise....

Google’s Organizational Culture and Its Impact on Performance

Introduction The culture of an organization has become an integral aspect of that organization especially where its performance is concerned. Coupling with leadership style, the success of an organization is heavily dependent on the two features. Each organization bears a different culture which offers a positive or negative result. Schein...

Competition Within Intermodal Transportation

Intermodal transportation refers to different modes of transport providing the same transport services. Intermodal transportation also refers to the use of coordinated transportation of freight on a single trip. Inland water, air, railroads, pipeline, trucking companies, and ocean carriers work together to move homogeneous units to offer improved services and...

Borders Group: Business Model and Planning Case Study

Introduction Borders Group was started in 1971 by Louis and Tom Borders. The company began as an independent used bookstore in Michigan together with a book wholesaling business named Book Inventory Systems. The company’s first book superstore was opened in 1985 following several years of ongoing regional expansion. Over the...

Samsung Electronics: Operations Management Performance Objectives

Introduction The aspect of operations management can be seen as an important aspect of the overall strategy of companies. Operations management can be defined as the fields concerned with “the design, planning, control and improvement of an organisation’s resources and processes to produce goods or services for customers” (Johnston, 2003)....

Literature Review on Human Resource Development

Introduction The first hotel of Ritz Carlton Hotel Company was opened in 1898. A year later, Cesar Rits opened another Carlton hotel in London, paving way to the emergence of a great name in the hospitality industry. The company had gone through many trials and tribulations while spreading its territories...

Recruitment and Selection Process: Team Leader

Introduction Selection and recruitment processes in many organizations take different forms. This includes interviews, activities and tasks, internal selection and direct appointments without any vetting. During the selection of a team leader responsible for overseeing the rest of the team, different methods may be employed. Interviews and task assignment in...

McDonald’s Corporation’s Analysis: Intangible Assets

Introduction McDonald’s corporation is undoubtedly the largest chain of hamburger fast-food restaurants in the world. The restaurant serves more than 58 million customers every day. The operation of Mcdonald’s is like a typical large chain that operates as a corporation, a franchise, or at times as an affiliate. It draws...

Tesla Motors Company’s Distribution Channels

Introduction Tesla Motors, established by three persons – Marc Tarpenning, Elon Musk, and Martin Eberhard is a corporation that creates a very high-routine electric games car and is supported by a large amount of elevated-profile shareholders. “Tesla’s goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly...

Marketing Strategy: Sony TV

Strategy Sony is one of the leading manufacturers of televisions around the world and the company continues to grow. It has its headquarters in Japan (it was founded in 1946). The company produces a wide range of products for consumers and professional markets. The company remains unique (globally) and carries...

“Leading Minds” Book by Howard Gardner

Introduction The book, “Leading Minds: An Anatomy of Leadership”, has been authored by Howard Gardner, “Professor of Education in the Graduate School of Education and one of the founders of Project Zero at the Harvard University” (Gardner, 1996). Published by Basic Books, the first edition of the book appeared on...

Philips Company: Product Lines Case

Introduction Philips Company specializes in the production of household appliances. Its markets stretch across the globe with a market presence in over 200 countries. The company is among the leading corporations in the manufacture of household appliances with major competition from Asian producers (Philips, 2010). This essay will analyze five...

The Social and Economic Importance of E-Commerce

Introduction Electronic commerce, the use of the internet for purposes of buying and selling services and goods (Bidgoli 18), has been gaining importance, in recent years. Many organizations have now embraced e-commerce to enhance the rate at which their products and services access the market. This is in addition to...

HSBC: Risk Management

In this paper, the risk management approach adopted by HSBC Bank plc has been reflected upon. However, the discussion cannot be commenced without a prior understanding of the concept of risk management. Hence, the paper intends to shed some light upon the basic concepts linked with risk management and subsequently...

Martha Stewart: The Ethical and Legal Challenges With Respect to ImClone Shares

Introduction Martha Stewart is one of the most well-known women in America, an author of books, and a successful businesswoman. Coming from a middle-class family she founded one of the world’s strongest brands and built a $200 million Empire based on the ideas of domesticity. In 2002, a stock sales...

Innovation and Product Development for Nokia

Innovation and Product Development: Best Practices for Nokia Nokia is a global company specialized in communication technologies. For Nokia, the “art” of entrepreneurship can be defined as a unique vision of reality and the world around us. Markets for a new venture’s product are typically not homogeneous. For Nokia, product...

IBM Company’s Internal Pressures and Challenges

Introduction This paper talks about IBM as a company and what its functioning in terms of operations has been like. It particularly focuses upon IBM having issues or facing four key challenges, especially relevant to its marketing function as well as the logistics function. These challenges have been outlined as...

Service Delivery System and Successful Franchise

Introduction The concept of franchising is definitely not a new one and can be traced back to the early days of governmental licensing and even the method used by the clergy for the expansion of churches. Modern concepts of franchising emerged in the United States in diverse business areas as...