11340 samples of this type
The Definition of Entrepreneurship and Entrepreneurial Skills Entrepreneurship is known as independent, related to risk activity that aims to systematically gain profit from property utilization, goods realization, rendering services, and order completion. Costin et al. (2018) define entrepreneurship as the ability of an individual to turn ideas into action; it...
The Blake Mouton Managerial Grid is a leadership framework based on two behavioral pattern dimensions. The first dimension represents a concern for people that detects the leader’s number one priorities: employee satisfaction, motivation, and positive emotional well-being. The second dimension represents a concern for results, implying the leader’s emphasis on...
Leadership is an essential concept for all teams because it allows them to organize and distribute tasks and ensure their successful completion. The article by Horila and Siitonen (2020) states that most research on leadership was conducted without considering time because experimental settings allow for evaluating groups for a short...
A corporate strategy is exceptionally important for each organization to have for a number of reasons. The first one is that drafting a corporate strategy helps the management to assess the environment the organization operates or plans to operate in, as well as its strong and weak points. Thus, the...
Mobile technologies change the quality of not only personal communication but also of a business one. Employees of different companies can communicate with each other from different places of the world. Moreover, communication with consumers is also affected, which gives businesses new opportunities. The most relevant example of a business...
Financial statements reflect the financial impact of transactions and other events by combining them into large classes according to their economic characteristics. These large classes are called financial statement elements. Elements directly related to the measurement of financial statements in the balance sheet are assets, liabilities, and shareholders’ equity. Only...
Coca-Cola benefits from its strong brand value and successfully expands by developing new healthier products, following its mission to improve people’s lives worldwide. Coca-Cola is a well-known beverage company, and its product line goes far beyond coke. Indeed, the opportunity to develop new drinks became a winning strategy for expansion...
Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using one’s information to provide a comprehensive narrative to entice others for various purposes (Jacobson, 2020). For instance, traditional celebrities may use social media to...
Wal-Mart Stores, Inc. was established by Sam Walton at Rogers in 1962. This business has encountered immense growth after achieving an annual income of one billion dollars in seventeen years (Ellickson, 2016). This tremendous growth has made the store enter the global market. Wal-Mart has launched stores in various countries,...
A cause-related marketing campaign is a campaign in which a company aligns itself with a good cause in order to improve its reputation, boost sales, and make a positive difference in the world. One of the most well-known and impressive campaigns of such type is Nike’s Colin Kaepernick 2018 marketing...
Introduction Amazon is one of the biggest and most profitable companies in the world, and it owes a substantial part of its success to its customer-centric approach. Since it was founded, the e-commerce giant has set an example across the retail industry on customer service excellence. Customer service plays a...
Introduction The essay describes Ericsson, a Swedish multinational company, and its organizational culture. Notably, Ericsson was chosen for the study because it is one of the leading companies in the telecommunication industry. Moreover, it has an attractive corporate culture that deserves to be examined. Therefore, the paper includes discussions on...
Human Resource Portfolio Analysis The International Olympic Committee (IOC) has a unique human resource management (HRM) since the organization attracts both employees and numerous volunteers. The IOC’s HRM focuses on the recruitment process, training, and motivation system. The sports industry is structurally complex, which is especially true for international organizations....
Introduction Tesla, Inc. is an American corporation located in Palo Alto, California, for electric vehicles and sustainable energy. According to Musk (2020), the stock value of Tesla exceeded the boundaries of 150 billion. It made the electric car startup more valuable than the combined GM, Ford, and Chrysler and the...
Why MNEs Struggle with MOE There is no “one shirt fits all” strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs). MNEs have to take into consideration various variances to come up with an effective entry strategy. Most of...
Disney is a worldwide entertainment company; the CEO of Walt Disney Company, Robert Iger, has expressed interest in acquiring Pixar Inc. At the same time, Pixar is the most famous animation studio in the world. The two companies had worked together before and attained great success. In 1991, they had...
DHL International, GmbH (DHL) offers timely door-to-door delivery around the world. The Germany-based shipping company is a branch of the Deutsche Post DHL Group, which remains to be the largest courier firm operating in over 220 territories and countries. The shipping corporation combines both ground and air transport to ensure...
Nokia Corporation also referred to as Nokia, is a Finnish multinational company that was founded in 1865 as a paper mill and is the world’s largest manufacturer of mobile phones. In order to ensure the achievement of the set objectives, organizations require performance measurement which controls checks and balances of...
Introduction Estée Lauder is an American beauty company that operates worldwide, selling its products via a variety of channels. Founded in 1946 by the eponymous beautician, it focuses on premium products that use high-quality ingredients and deliver superior results at an appropriate price. It produces skincare, makeup, perfume, and hair...
Micro problems Poor communication among stakeholders; Workers’ failure to adhere to processes and rules (NASA, 2004); Neglect of personal responsibility, accountability and competence; Employees’ inability to raise concerns to the management; Excellence is not valued among team members; Workers are hesitant to adhere to safety culture (NASA, 2004); Loyalty and...
Key Theories of the Nature and Exercise of Leadership in Organizations The concept of leadership has been attracting the attention of many scholars who are keen on explaining different approaches of governing organizations at different times. Leadership theories have been developed to explain some of the strategies that one can...
Introduction Every organization faces competition from its rival; however, ways to increase competitive advantage have been analyzed in different sectors. Caterpillar is one of the organizations that have been in the construction market for decades. The company has various goals that have enabled it to become more competitive. Moreover, approaches...
MGM Resorts International is a holding company that owns and operates casino resorts. It offers gaming, hotels, conference rooms, restaurants, entertainment venues, shops, and other resort amenities. The company is widely represented in Las Vegas but also develops in Atlantic City, Mississippi, Maryland, Detroit, and other gambling zones in the...
Yolk-ay is a restaurant chain in the United Arab Emirates, which specialization implies the dished based on unpopular, but delicious and unique Indian recipes. During the previous years, the development of the company was focused on its geographical expansion (Case study: Expand the menu?, 2016). At the moment, the business...
Evolution of Integrated Marketing Communications New technical inventions have always served as a driver of the economy and social change, including the relationship between producers and consumers. The last decades of the previous century are characterized by the emergence of many new technologies and, consequently, new communication tools and channels...
With a comprehensive and pervasive digital revolution, as well as demographic and socio-economic transformations, the most urgent issue is the development of new business models necessary for adaptation to a new intellectual environment. The impact of current drivers of change on the development of the economic system needs to be...
A rule-based expert system is a system that is characterized by a knowledge base with the domain knowledge fed or represented in terms of rules. A rule-based system is ideally a representation of the deep knowledge of human beings. It is very complex and is comprised of different explanation facilities,...
Business-to-business markets involve a relatively small number of buyers and sellers. There are four main types. Producers purchase goods to make them into other products. Resellers sell goods and services of other businesses. Governments purchase goods to provide services to the people. Finally, institutions use the goods in the same...
Brief History and Background Boeing Company is one of the giant aerospace firms operating globally and a prominent manufacturer of defense systems, commercial jetliners, security and space systems, and service providers of aftermarket support. Being the biggest manufacturing exporter in the United States, Boeing Company supports airline customers in over...
Introduction One of the most challenging and disconcerting decisions faced by employers and human resource (HR) managers in establishing a fair and equitable standard for promotion. Many public and private sector organizations are in a dilemma when creating union contract clauses because the HR managers may prefer merit or ability-based...
Introduction The Social Security Administration (SSA) has unique structural and cultural organization attributes for being both a typical large federal agency and social welfare. While SSA plays a central role in serving millions of people with deserving cases, it has leadership challenges given that it is a top-down bureaucracy and...
Introduction Amazon Incorporated is an American multinational corporation that offers services in several areas, including artificial intelligence, e-commerce, cloud computing, and digital streaming. It is among the best information technology companies in the United States, and among the largest Fortune 500 service companies in terms of market capitalization. The company...
Military leadership and civilian business leadership rely on overlapping sets of leadership skills and personal traits. However, the extent of this overlap is currently uncertain, and veterans transitioning to business leadership positions may face challenges translating their existing skills to their new role. Although the primary topic of the research...
Introduction At present, Toyota faces challenges caused by production globalization, market development, and increasing product complexity. In 2009 due to a pedal problem, Toyota recalled millions of automobiles because of unintentional acceleration and inability to manage the crisis. A quality problem for a brand that has been renowned for its...
Introduction Marketing plays an essential role in every business, irrespective of its size, specialty, and others. An adequate marketing strategy allows companies to reach targeted customers to achieve prosperity and economic benefits. That is why every firm should take significant efforts to implement an effective marketing strategy to achieve these...
Government regulation is necessary for ethical conduct by businesses since it ensures that there is fairness. Without laws, some companies, especially big ones with many resources at their disposal, would advance themselves through dishonest means. For instance, it would be unethical for a large firm to malign a smaller one...
Job analysis remains a critical element for most Human Resource (HR) functions. According to Brannick et al. as cited in (Breaugh, 2017) “job analysis refers to a broad array of activities designed to discover and document the essential nature of work” (p. 12). According to Brough (2017), job analysis (referred...
There have been numerous cases of fraudulent actions committed by organizations and covered in press. Employees who work in companies with toxic corporate cultures are often challenged by their need to speak up about illegal procedures they are made to do on a daily basis. They often have a psychological...
Corporate Social Responsibility (CSR) has been anecdotally considered to provide organizational performance advantages in the contemporary market. However, the majority of the studies conducted on the impact of CSR have been rather focused on organizational performance, with little other mediating effects considered. Fewer studies still have been conducted regarding companies...
Introduction Leadership is a powerful strategy that helps managers guide their followers to complete their roles efficiently. The implementation of desirable styles guides employees to collaborate, become more involved, and focus on the outlined organizational goals. This discussion gives a detailed analysis of transformational leadership and reaction to the article...
The main focus of the classical organizational theory is changing the management process to improve work performance. Different researchers attempted to create an effective system regarding three different aspects of management that can increase work efficiency. For instance, Henri Fayol was trying to construct a theory of classical management to...
Introduction Originally a tiny electronics consultant firm, Blackberry, was a critical stepping stone to smartphones’ current age. Blackberry is a symbol of how quickly high-tech fortunes can change. Slow to respond to the iPhone and Samsung, this once top innovator is rapidly losing market share and income. This company needs...
Work planning is an extremely important part of the success of any company; therefore, managers and owners should pay close attention to improving internal and external aspects of business. The reason for this is that the amount of this income is directly influenced by the rational use of all types...
New Belgium Brewing (NBB) made significant improvements in the development of sustainability as a major part of corporate social responsibility (CSR). However, there rumors that Belgium Beer wants to sell the company to willing buyers, which will potentially lead to the loss of independence and shift from its environmentally friendly...
Introduction Firefly is a fast food restaurant located in Aqaba, Jordan. The casual environment blends its comfortable atmosphere with a menu of delicious burgers. In this case, the mission of the organization is to not only offer its visitors an unforgettable taste but also make the service as efficient and...
Risk management is an essential aspect of running a business. The process can be divided into two main stages – risk assessment and risk treatment. The first part includes the identification of the risks, their analysis, and evaluation (International Organization for Standardization, 2018). The second part deals with choosing the...
This paper will review 2 successful and 2 unsuccessful leaders, with the examples of success being Steve Jobs and Jack Welch, leaders of Apple Inc. and General Electric, whereas failures would be presented by George Fisher (CEO of Kodak) and Olli-Pekka Kallasvuo, who was the CEO of Nokia. Steve Jobs...
The use of cell phone innovation can be viewed as one of the creative approaches to assist organizations in improving their business execution in the global market. The business exercises of an organization for all intents and purposes utilizing data innovation are known as e-commerce (Veronica, 2018). B2C internet business...
Time is a precious gift and a crucial resource. The ways of spending it have become a subject of numerous books and studies and triggers minds nearly every person on the globe. Whether it be an astronaut or a farmer, people every day make choices regarding spending their time, and...
Risk Identification Dairy Farm International Holdings identifies the risks facing the company through an audit committee. The committee is charged with assessing areas of risk and uncertainty and the effectiveness of the firm’s internal control processes. This occurs on a regular basis but the reporting of the committee’s findings to...
Introduction / Book Summary “Leadership and Self-Deception: Getting Out of the Box” by the Arbinger Institute is a book addressing the problems and misunderstandings that people and organizations face as a result of what the authors call “self-deception”. The book is based on the premise that understanding the concept of...
Walmart’s Balanced Scorecard Final Objectives Measures Targets: Timeline/ Metrics Increase market share Total revenue Increase 5% in first year Increase shareholder value Maximization of expected value Increase 5% in first year Increase in profit Total income Increase 5% in first year Increase innovation performance Innovation sales rate Increase 4% in...
The selected business industry for this scenario is the smartphone industry. The business research topic is customer satisfaction and value perception. The purpose of the global marketing research is to find the impact of consumer perceived value (CPV) on a smartphone purchase intention. Maximizing CPV is a major challenge for...
Executive Summary Computer-based communication technologies became widely used with Internet connection getting easily accessible. Using these technologies requires only basic computer skills this is why they are popular among people of all possible ages. Computer-based technologies led to the emerging of social media, as well as social networking, instant messaging,...
Executive Summary The main objective of this final report is to prepare an IT strategic plan for Perisher Blue Pty Limited. Australia’s biggest and most popular ski resort Perisher Blue was established in 1995, which provides alpine runs, cross-country skiing, valley and bowl skiing, snowboarding classes, snowboard equipment, clothing, jewelry...
Abstract The paper carried out financial evaluation of Tesco PLC. The company is a market leader in the UK retail industry. The retail industry is in the UK is quite vibrant and it contributes significantly to the economic success of the country. Based on the analysis in the paper, it...
Explain McGregor’s Theory X and Y The approaches to managing organizational behavior are numerous and very diverse, yet most of them can be grouped according to specific criteria and categorized accordingly. McGregor’s Theory X and Theory Y, which are expected to explain the rationale behind leadership choices and the effects...
A Brief Company Background WHSmith is a British retailing company operating a chain of shops in the UK. However, the company also has operations in India, the Middle East, Australia, and South-East Asia (MarketLine 2014). WHSmith operations are divided into two business segments. The two are travel and high street....
Introduction Starbucks is the world’s largest coffee shop retail chain operator. It faces keen competition from Mc Donald’s Corporation and Dunkin’ Donuts Inc. in the coffee market of United States. Luxury end products are supplied by them. The spending habit among the target customer group towards loyal products provides competitive...
Introduction The selected company is Hospital for Special Surgery, which is located in New York. The hospital was founded in 1863 and is one of the most recognized orthopedic hospitals in the country. It is critical to mention that the hospital is known for its expertise in orthopedic trauma, spine...
Introduction The purpose of this report is to describe and analyze consumer behavior while purchasing KitchenAid Artisan KSM150 Stand Mixer. The consumer is female, 21 years old. With the passion for cooking and the high expectation of gaining popular image on social media, the consumer is heavily involved in all...
Jonathan Anderson is enthusiastic about Fashion design, and his beautiful clothing and accessories brand him among the forward-thinking investors. Anderson has developed the Loewe and JW Anderson brands at the center of his amazing career, which renders his business sustainable in contemporary markets. JW Anderson faces stiff competition from Stella...
Introduction Almost everyone at the workplace has been directly or indirectly offended by some indecent poster or posters at the workplace. The photo of a girl posing in a suggestive way or of a cartoon saying some lewd joke that is only funny to a select few is not an...
The current trends, outsourcing and offshoring, affect the business activity of the present-day companies. The former means an organization’s initiative to send the work to be done outside of firm. The latter is sending work overseas to other companies or their own branches in other countries (Collins, 2020). According to...
Background In the early 1960s, Sam Walton incorporated his enterprise as Wal-Mart Stores and a few decades later, it became a global retailing juggernaut with revenues of more or less 300 billion dollars in 2006 alone. Aside from that this company boasts of employing close to two million employees worldwide....
Introduction Samsung is a large business conglomerate that operates in different sectors, such as finance, advanced technology, and plant construction. This paper will focus on Samsung Electronics (SE), which is a flagship company of the chaebol. The South Korean multinational enterprise is well-known for its rivalry with Apple in the...
Introduction The need to rethink the approaches to logistics functioning under the pressure of the imperative to protect the environment and increase the social responsibility of business structures determines the relevance of studying the “green” vector of logistics transformation. Green logistics implies the concern for the environment; it links environmental...
When it comes to distributing service to customers, the most significant phenomenon refers to the fact that it is challenging to predict their behavior. Service managers should consider this fact by determining the amount of accommodation that they need. It is an essential issue because more accommodation implies more cost....
The financial affairs of any enterprise require constant attention, accuracy, and reporting. The accounting cycle is the process of recording and analyzing a company’s financial transactions necessary for reporting, which is repeated every accounting period. The cycle helps to make it easier to control financial transactions and business activities for...
The given case study describes a challenging situation of the West Carolina Environmental Protection Agency (WCEPA). The problem of the WCEPA is determined by its low reputation and ineffective policies. The head of the WCEPA hired Alice Sanger to fix the previously mentioned problems because she was the agency’s governor...
The following evaluation is for Chevron Corporation. Chevron is one of the world’s leading integrated energy companies, which explores for, produces and transports crude oil and natural gas, refines, markets and distributes transportation fuels and lubricants. Additionally, the company manufactures and sells petrochemicals and additives, and develops and deploys technologies...
Each year a large number of employees are leaving companies for various reasons. Some managers use annual employee surveys and exit interviews to reduce the attrition rate. However, these methods have not proved to be effective in dealing with the problem as they do not give a real-time picture. This...
The structure-process-outcome model (SPO) and the quality management system (QMS) is different when it comes to defining and measuring quality outcomes. The SPO model does not fully rely on patients’ medical records or direct clinical observations to measure outcomes. In this model, outcomes are defined as patients’ recovery and the...
Introduction A market is a system facilitating the exchange of goods, services, and information between its participants. This system is strongly influenced by market leaders, which can be a product, a brand, or a company with the highest percentage of total sales revenue. When there are market leaders, there are...
The article “New Revenue Recognition Guidance and the Potential for Fraud and Abuse: Are Companies and Auditors Ready?” by Douglas R. Carmichael (2019) raises an essential topic of whether the guidance and a standard introduced by the Financial Accounting Standards Board meet the objectives stated by the organization. The author’s...
Introduction Apple Inc. is a worldwide technological company founded by Steve Jobs, Ronald Wayne, and Steve Wozniak; its headquarter office is in Cupertino, California. The company develops and designs new computer and phone devices using the most advanced technologies (Heracleous & Papachroni, 2016). Last year Apple introduced a series of...
Introduction Businesses rely on pricing strategies to maximize their sales and profits. Marketers consider various factors before determining the best pricing method, such as existing conditions, actions of the competitors, input costs, and trade margins. The selected product for this discussion is that of a luxury car. This paper gives...
The first article I wish to summarize, “Behind the Counter at McDonald’s”, concerns Robin Leidner’s research conducted about the employees’ alienation due to the routinization of work. The author did a participant observation at McDonald’s as a model of formal rationality and standardized rules. The observation has shown that the...
Executive Summary Amazon.com is a US-based multinational company specializing in technological fields, including online retailing, digital streaming, and artificial intelligence. The vast majority of Amazon.com’s projects involve inventions, research, and development, which rely on the innovation strategy inherent in the firm’s business model. The history of the company demonstrates the...
Ambush marketing was introduced by Jerry C Welsh during his work for American Express. It is necessary to mention that the current definition of ambush marketing is slightly different from the original one. This paper will discuss the actual meaning of ambush marketing and its role in the sphere of...
Introduction Acme Manufacturing Company is concerned with its employees’ health the weights they lift in their different operations. The organization has asked for an ergonometric analysis of its packing line. The assessment will then provide recommendations that can be used to design the designated line. A Job Analysis Worksheet provides...
Introduction Situational framework peculiar to different organizations impacts decision making regardless of its complexity. However, in complicated, complex, and chaotic contexts, the selection of the correct solution can be challenging because of the many unknown factors and high turbulence (Snowden & Boone, 2007). Under these conditions, the application of the...
It is almost impossible to overstate the importance of communication in management. Nearly everything managers do to make it easier for their organizations to achieve their goals requires effective communication. If people cannot share information, it is clear that they will not work together, formulate plans and execute those (Missiroli...
Introduction Today, as society is changing in an attempt to make daily routines comfortable for everyone, the question of a healthy work environment draws a lot of public attention. Now, in the context of a global pandemic, it has become apparent that, in some cases, various facilities, especially medical, need...
Introduction Segmentation is one of the principal marketing strategies commonly applied in practice. After identifying the target audience and breaking down the 5 P’s of the marketing mix within Charleston’s scope, it is crucial to segment the target market along demographic and psychographic dimensions. In other words, to successfully implement...
Introduction Contemporary businesses are continually working on improving the environment in their corporations and influencing the outcomes of various activities in a positive way. This tendency is relevant mainly because the emergence of new organizations is able to create a competitive atmosphere and challenge individuals in different ways. For this...
Introduction General Motors (GM) is a symbol of the American automotive industry and culture. It is known for an exceptional quality of manufactured automobiles as well as a high level of competitiveness and significant impact on both national and global vehicle markets. GM was founded in 1908. Since then, it...
Introduction Holacracy is a specific form of organization of a company’s structure that implies the elimination of all the organizational hierarchies. The concept was invented by Brian Robertson as a method of improving corporative efficiency. The lack of ranks is supposed to encourage the employees to work out new plans...
The use of SWOT (strengths, weaknesses, opportunities, and threats) analysis in the personal context is a good option for improving one’s abilities and eliminating problems, especially when it comes to career planning and promotion. It also allows creating a strategic plan for achieving a specific goal (Simoneaux & Stroud, 2011)....
The article primarily focuses on the perceived and actual relevance of cross-cultural communication for United States business program undergraduates. Therefore, the purpose of the study was to assess the students’ attitudes towards cross-cultural communication and its potential importance for their careers. The findings illustrate that majority of undergraduate students believe...
The terms of leadership and management are often used interchangeably within the nursing environment. Both leadership and management are crucial for high-quality delivery of health services (Francis, 2013). Though these notions are often seen in the same respect, they differ in behaviour, skills, or perspectives. Both qualities are demanded to...
Every company’s goal is to effectively manage its resources, including products, as they move through the supply chain at the proper time, at a competitive price, and in the best quality. Supply chains bridge the gaps that occur when suppliers are located far from customers and help to eliminate the...
Product profile The Pocket Wi-Fi is a device that allows an internet user to connect several Wi-Fi-enabled devices to the internet. This product is mainly targeted at the Canadian market and is developed to support the increasing number of Wi-Fi products that are being launched by other companies such as...
The Good-Better-Best (G-B-B) approach to pricing implies the focus on features offered by companies that they would value the most, which influences their willingness to pay for them. The more excellent the perceived value of an offering, the higher should be the price (Mohammaed, 2018). The strategy encourages firms to...
Executive Summary McGraw Hill Publisher is one of the oldest publishing companies and has served many students world wide. This company has invested heavily in educational publishing and controls a significant world market share. The company has managed to capture local markets and ensure it has firm grounds on which...
Introduction Corporate governance can be defined as how companies and corporates are controlled and directed. Since corporates play an important role in the society of wealth creation, tax payment, and provision of employment, there is the need for them to be controlled, so that their operations ensure the maximum realization...
Introduction Management and leadership are two closely related disciplines. These disciplines complete each other since there are instances when a manager has to show leadership qualities. Similarly, managerial skills are required of a leader. Despite the close correlation between the two disciplines, there are key disparities between the two disciplines...
Introduction For the last two decades, the number of people across the globe (both young and middle aged) preferring urban and casual wear keeps on rising every day. The reason behind it is the growing trend of modernization, urbanization and the need to appear decent and fitting in the current...
Introduction Nowadays, companies and individuals are becoming more concerned about occupational safety and employees’ rights in the workplace. Unfortunately, there are still many cases when workers are subject to sexual harassment, discrimination, or any other form of violence. It is hard to deny that such hazards may negatively influence the...
Introduction Her Excellency (HE) Sara Al Madani is one of the brightest examples of the success of women in the entrepreneurial domain. She has started her career as a designer at the age of 15 and has since managed to garner recognition both in the native country and on a...
How it was instrumental The leadership talent pipeline as applied by Ecolab was instrumental in the company’s execution of its business strategy in a number of ways. First, the leadership talent pipeline enabled the company to identify the most important areas where personnel had to be trained in preparation for...
“Contemporary marketing “written by Boone and Kurtz provides us with key marketing principles. The book covers the most up-to date issues including one-to-one marketing, customer care, strategic marketing as well as guerilla marketing among other topics. The book begins by giving the reader a concise definition of the term marketing...
Virgin Atlantic is a British airline that is jointly owned by Richard Branson’s Virgin Group and Singapore Airlines. The control centre is in Crawley, West Sussex, in England. Randolph formed British Atlantic Airways once Laker Airways had collapsed in 1982. Field worked together with Alan Hellary a former chief pilot...
Marketing Marketing by definition is the organizational activity that includes communicating and convincing potential and actual consumers of one’s goods to buy them, and finally delivering the goods to them. Various organizations and enterprises apply different marketing management strategies to help achieve its organizational goals and objectives. The very first...
Introduction The project will involve development and finally hoisting of a website for McDouglas Company. Technological advance and enhanced professionalism allows static design and maintenance of websites. McDouglas website will not provide information about the company but will also act as its subsidiary marketing tool. It will provide updated information...
Introduction Most people in an organization fail to understand the concept behind organizational learning and what it entails. This has seen many organizations become less competitive in the growing world market. Learning hence becomes an important factor for growth and should therefore be incorporated in all organizations. A good example...
Introduction The Disney Corporation is a popular company in the entertainment industry. This report will briefly examine the history of the company and discuss its products and services. The financial position of the corporation in the last five years will also be briefly discussed. This paper aims at presenting a...
Executive Summary The marketing plan relates to Red Bull GmbH in its process of marketing Red Bull energy drink. The plan illustrates the marketing research conducted in the process of marketing the energy drink. The type of marketing research used is illustrated. In addition, the consumers and the competitors are...
Introduction The external environment is a key input in any organization. Several external forces impact the organization’s behavior. There are two categories of environments that affect an organization’s behavior; these are the general environment and the task environment (Cummings & Worley, 2008). The general environment consists of external forces such...
Technology Solution Today, businesses are not only using mobile apps to deliver goods and services to their customers but also to increase their returns on investments. Many businesses are rapidly coming to the realization that their can effectively interact with their customers through the use of mobile apps. This is...
Introduction Layout design refers to the configuration of equipment, work centers, and departments, with a view of improving the flow of work in an organization. Therefore, planning of a layout involves decisions on how to arrange centers for economic activity required by facility’s processes (Domschke & Krispin, 1997). If an...
Introduction A business will only manage to keep up its reputation if it fully recognizes the established business ethics in its environment. As such, each and every firm that aspires to grow to great heights must be prepared to follow to the letter the codes of conduct that govern its...
Introduction In the world of entertainment, the Walt Disney Company has a positioning on top because of the unique, creative, quality products that it produces. This has enabled it to be an international company that is highly valued by its customers. The worldwide spread companies are mostly found in America...
Introduction The changing face of organizational management has seen increasing attempts to analyze individuals within an organization and how they go about their duties. The ultimate goal of is to create an understanding of how an individual relates with his/her workmates. Its increasing incorporation into organizational management is attributed to...
Introduction In practice, there are basically three international pay systems: the home country-based pay, headquarters-based pay, and host country-based pay. These systems are determined on the basis of standard of living, and the tax scheme used in the host country of a company. For this assignment I will consider theoretical...
Personal values, personal mission statement, and personal code Business ethics or corporate ethics is sometimes referred to as a form of professional ethics or applied ethics examining moral ethics or problems in a business environment (Velasquez, 2006). Business ethics should apply to all businesses activities, thus ethics must be associated...
Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market. It is...
Strategy Sony is one of the leading manufacturers of televisions around the world and the company continues to grow. It has its headquarters in Japan (it was founded in 1946). The company produces a wide range of products for consumers and professional markets. The company remains unique (globally) and carries...
Introduction This would involve a short picture of Wal-mart food, Inc… It is the earth’s largest vendor it functions, in the course of an enormous foundation of Wal-Mart supplies, supercenters of Wal-Mart, etc. The main purpose of the Final Project is to apply the concepts and techniques of the module...
Case study (BP’s workers) This case study is about BP’s Texas City refinery which is the third-largest oil refinery in the U.S. It is regarding the safety of the workers. There was an explosion in the Texas City refinery in 2005, March. The government investigated the causes of a blast...
Employees are the organizational members of staff who are directly in touch with the targeted clients and this makes them the most critical feature of the organization. For a successful operational fiscal year, the Human resource managers have to ensure that they do recruit employees with potential and possess qualifications...
In the troubled days of economic crisis and recession the only way companies have to survive economic uncertainty is by making good use of business “performance management”. Arguments The decision making process used by companies has turned to have little, if none, value for the present situation of crisis that...
Introduction Different cultures can be classified along a continuum with two conceptual extremes. These extremes are high and low-context cultures. “High context” and “Low context” are the terms that were popularized by Hall (1976) and they are employed to describe the wide cultural differences among the societies of people. In...
Introduction Electronic commerce, the use of the internet for purposes of buying and selling services and goods (Bidgoli 18), has been gaining importance, in recent years. Many organizations have now embraced e-commerce to enhance the rate at which their products and services access the market. This is in addition to...
Introduction A company’s brand is currently considered as an important marketing tool, which defines the relations of the consumers toward the company. Accordingly, this can be also true regarding sales volume, profit level, and other financial indicators, which are shareholders’ main objects of interest. However, financial indicators are often merely...
Introduction The world automobile industry always showed a growing tendency. The invention of the car by Henry Ford in the year 1896 was a turning point in world transportation history. (Automotive Industry Analysis- GM, DaimlerChrysler, Toyota, Ford, Honda). Though the automobile industry is growing at a higher speed, there are...
Introduction Delegation of leadership is viewed as an essential tool for attaining improvement in operational performance of subordinates. Employees interested in responsible and challenging position can be motivated through effective delegation of leadership to them. Delegated works seem to be enhancing the operational performance of the employees. “Delegation is a...
Leadership needs to be widely diversified to be truly successful. A leader must exhibit traits of accepting and solving a wide variety of business problems and issues, of different hues, and have varying levels of impact on the business environment. It could be in terms of trade union issues, or...
Introduction Carrying out certain business operations, every enterprise has to follow the established ethical principles, which are also known as the Caux Round Table Principles of Ethics. There are 13 of them on the whole, and their overall essence is in the fact that business companies should be driven not...
Sustainable development in business environment helps modern companies to improve their performance and increase profitability. Marketing companies are usually described and discussed under steady-state conditions. Their structural forms and processes are determined, including such concepts as line and staff relationships, the division of responsibilities and authority, and group charts. Equally...
Summary of the case Coca-cola is the largest beverage company in the world and employs about 71,000 people in over 200 countries. It has a range of products which includes: diet coke, coca cola, sprite and fanta. There is concern from coke that the move towards healthy eating and drinking...
Nowadays business is highly developed all over the world and it is very important to find a niche that will be profitable and will provide opportunities for business growth. Since it is impossible for a human being to live without food consumption, the food industry is one of the most...
Executive Summary Arnold Leisure center is a sport, Leisure recreation outlet lead by a local authority. The core competence of its strategy is dedicated to the highest involvement of grassroots. The organization is more active for corporate social responsibility and equal opportunity. To organize the strategic analysis of the organization...
Executive Summary Dubai’s meteoric rise in the Gulf region is well known all over the world. The construction of state-of-the art hotels and skyscrapers fill headlines and business magazines from every corner of the globe. A company called Dubai World Trade Centre was able to capitalize on the early success...
This research paper discusses the methods and results of managing ethics. It is therefore divided into: Author’s Statement Abstract Introduction Methods of Managing Ethics Results of Managing Ethics Discussion and Conclusion Abstract Managing ethics in an organization has numerous benefits to both managers and leaders of that particular organization. The...
Introduction Owing to the negative effects that global warming is having on our planets, debates have raged on as to the best way to alleviate the degradation of the environment. One of the ways that have been proposed and to some extent embraced in some countries is the use of...
Executive Summary In the last decades, businesses and organizations have been faced with the need for restructuring to make them more competitive globally and better positioned to meet their present needs. This development has led to the implementation of changes that have left the workplace a battleground between employer and...
The practice of providing a title rather than substantial compensation The business environment today is different. The difference has been brought about by new knowledge of work, global competition as well as outsourcing. The employee compensation plan of many companies, however, is still rooted in past practices. Modern employee compensations...
Introduction Various approaches have been used to define the term organizational development, and the organizational change has been used synonymous with organizational development. In all geographical locations, various factors have led to the organizational development because of the necessity of an organization have to expand in the global market place....
Introduction Customer satisfaction is the key to success for a business. It can lead a company to success or complete failure (Simon, 2006, p. 4). If a company manages to achieve high level of customer satisfactions it will be one step closer to form a new relationship with them. Satisfied...
Introduction This article deals with the issue of service marketing. The subject of the article is in a case study format. Sullivan Ford Auto World has been selected as the particular case whose operations will be scrutinized and the issues it faces would be analyzed. Additionally, subsequent to the analysis...
Introduction According to the November 2002 issue of Academy for emerging medicine on professionalism and code of conduct for physicians, professionalism is viewed as “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” (p. 1). This definition enlightens us on the existence of a...
Introduction The success of an individual and/or an organization to some extent depends on the individuals and/or the leaders in the organization. Strong leadership will develop a strong organization in terms of organizing resources for its own and people’s benefits. Leaders are important in influencing the organizations through decision-making and...
Introduction Cause-related marketing involves marketing efforts that have social and charitable causes and which are not based on donations as do corporate philanthropy. The strategy, which builds on the blend of the hybrid between public relations and product advertising, can be used to achieve positive impacts on customers’ buying behavior,...
Introduction The international marketing demands new and innovative approaches to business which takes into account cultural and national differences of product perception and product value. International marketing is aimed to reach diverse consumers and sell products on the international scale. Supranational marketers apply different strategies and techniques in order to...
Executive summary Primark is one of the largest retail outlets in Ireland. With approximately over 187 stores it also has branches in United Kingdom, Spain and Holland. The company employs more than 27,000 people. it has the largest market share in Ireland and United Kingdom in the growth retail sector....
Introduction The American Marketing Association defines marketing as the process, institutions and activities that create, communicate, exchange offerings and deliver value to clients, partners, consumers or society in general. Additionally, the latter group believes that at the center of marketing is the need to satisfy individual or organizational goals. This...
The construction industry experiences many challenges. Some of these challenges include bid shopping, reverse auctions, false claims, threats as well as employee misappropriation. The construction professionals feel that the industry is ruined by an increase in unethical behavior. The role of construction ethics is to ensure that ethical practices and...
Executive Summary Introduction A product is defined as ‘anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. This includes both tangible and intangible goods and services (Kotler, P. & Gray Armstrong, 2008). For this paper, Emirates Airline has...
Introduction Procter and Gamble (P&G) is a global company, which operates in 160 countries around the world. Most products of P&G became universally recognized brands such as itsHead & Shoulders, Pantene, Tide, Ariel, etc. Today, P&G is dynamically evolving corporation operating within a rapidly evolving global environment. Marketing around the...
