Sexual Harassment at the Uber Company

Introduction Sexual harassment at the workplace is a serious issue that might impact a person’s well-being, his/her performance, and chances for a successful career. It can also be viewed as one of the sides of discrimination and infringement of human rights, which is unacceptable in modern society. For this reason,...

The NYU Langone Health Organizational Profile

Product promotion is crucial for each organization, and NYU Langone Health is no exception. NYU Langone Health is a medical center in New York City’s five boroughs, Long Island, New Jersey, Westchester County, and Florida. The organization’s mission is to allocate high-quality, attentive, culturally competent, and comprehensive healthcare services in...

The General Motors Company’s Change Strategy

Background Not all companies have succeeded at restructuring their operations due to globalization, and General Motors (GM) is one of them. There are significant internal failures that mark its downfall, including safety standards issues, manufacturing flaws in its cars’ parts, and the inappropriate initial response to the accusations on these...

Mass Customization at Hewlett-Packard

Introduction Mass customization is modifying and making products available on the market to fit a specific customer’s requirements. It refers to a marketing and manufacturing strategy that combines the adaptability and individualization of products created to order with the lower per-item costs typical of mass production. Mass customization can be...

Development Strategy: The Case of Cochlear

Introduction Setting policies, processes, and priorities in order to increase a business’s or organization’s competitiveness is the practice of strategic management. Strategic management often focuses on efficiently allocating personnel and assets to accomplish these objectives. Strategic management in the realm of administration includes the development and execution of the main...

Value Chain Analysis for Walmart

Introduction Today, Walmart is a well-known American retail corporation promoting services in its hypermarkets and other stores locally and worldwide. This organization successfully proved its stability in three major areas: opportunity (employment and investment), sustainability (emission reduction), and community (specific social needs) (Harrison, 2019). Value chain analysis is a unique...

Caterpillar Inc.’s Strategies and Goals

Caterpillar Inc.’s goals are directed to maintain its sustainability and profitable growth. The short-term goals for Caterpillar Inc. are water consumption, workplace injury rates, and by-product materials (Caterpillar, 2019). Its long-term goals comprise green emission intensity, energy intensity, and an increase in alternative energy source use (Caterpillar, 2019). As a...

Business Planning and Strategic Planning

Introduction For successful functioning, any company organizations need to establish a business plan. This allows the management to clearly follow the given actions and cover all the necessary aspects. Moreover, all corporations strive to organize a strategic plan and develop goals. It is important to understand that all companies should...

The Red Bull Product Promotion

The penetration of Red Bull’s new flavored drink into the market depends significantly on the effectiveness of the brand ambassadors. The effectiveness of brand ambassadors is essential in appealing to the needs of the market expectations. For instance, ambassadors are good time managers and always readily available thus making them...

Microsoft and Apple, Inc.: Leadership Styles

Microsoft and Apple operate in the same market and have the highest shares in it, competing for decades. While there is a strong imprint on their strategies left by Bill Gates and Steve Jobs, the companies continue to change and adapt to the modern reality. Understanding how this process occurs...

Nestle Annual Report: Main Points

Located in Vevey, Vaud, Switzerland, Nestlé S.A. is an international food and beverage processing diversified business firm. As other responsible businesses and firms around the globe, Nestle publishes publicly available annual reports, which encompass various types of corporate information, including financial statements. In general, ten essential financial accounting indicators were...

Comparing the Apple and Acer Laptops

Choosing a computer might become complicated; therefore, it is essential to compare various models. For instance, the two major U.S. computer manufacturers, Acer and Apple, are appropriate variants for work and study usage. Moreover, it is vital to consider the gross profit ratio to understand companies’ productivity when comparing. Factors...

Analysis of the Build a Bear Company

The Build a Bear company is a prominent global company that produces “make-your-own” stuffed animal toys (Build-A-Bear Workshop). There are more than 370 Build-a-Bear Workshop stores across the world. They are located in the United States, Puerto Rico, Canada, the United Kingdom, Ireland, and France, and franchise stores in Europe,...

Saputo Inc. Cage Analysis: Humanities and Social Sciences

Saputo Inc. is a Canadian company that produces milk products and sells them in over 40 different countries under a variety of brands. It is among the largest dairy producers in the world, with massive production and sales volumes. Saputo’s facilities operate in Canada, the United States, Argentina, Australia, and...

Artificial Intelligence in Supply Chain Management

Introduction Background Industry 4.0, which refers to the fourth industrial revolution and also known as 4ILR, is a digital transformation in the field of manufacturing, production, and processing that emphasizes the need for the use of artificial intelligence (AI) when making decisions and undertaking specific actions. Information has become a...

Tesco Plc Managing Financial Decision-Making

Introduction Tesco PLC is an international retailer of general goods and services. It was founded in Britain in 1924 and has become one of the most famous retailers since then (Tesco PLC, no date b). The company leads its business both in online and offline retailing through different stores located...

CSL Limited’s Accounting and Financial Performance

Introduction In this research paper, the financial performance of CSL Limited is examined for the years 2020 and 2021. The research will look into the various ratios used in analyzing financial situations of businesses like the debt ratios, current ratios, return on equity ratios, profit margin ratios, dividends per share,...

Analysis of Keurig and Dr Pepper Merger

This paper is about a merger involving two companies: Dr Pepper Snapple Group, a soda-making company, and Keurig Green Mountain, a coffee-making company. It was announced in 2018 that the two companies wanted to come together to have combined efforts that would enable them to make new attractive beverages to...

Colgate: The Brand Success History

The No. 1 toothpaste company on the Russian market, Colgate, has existed for more than two centuries. Now its net income for the quarter exceeds billions of dollars (Colgate-Palmolive, n.d.). The appearance of toothpaste on the market in history contributed to the first step toward the company’s global success. The...

Feasibility Study and a Cost-Benefit Analysis

The method compares the cost of the total expected benefits from the project with the total costs of its implementation. The analysis has two goals: 1) at the project justification stage, determine whether the benefits from the project exceed the costs and, if they exceed, by how much; 2) create...

Report on Toyota Car Manufacturer

Introduction and Organizational Structure The Toyota Motor Corporation is one of the largest and most famous car manufacturers in the world. Toyota is a worldwide firm with over seventy distribution hubs and fifty production units. The worldwide firm’s goods and services include specialty steel, auto parts, ship engines, medicines, property...

The Zappos Company’s Management Principles

Introduction Decision-making is a critical process that defines a company’s success or failure. According to Bang et al. (2017), it refers to the practice of making choices through identifying pertinent decisions, gathering data, and appraising alternative resolutions. In this regard, Nick Swinmurn’s executive decision to resign from his job and...

Decision-Making and Performance in Business

Introduction What does it take to be a successful entrepreneur? The answer to this question is proper decision making and performance of the business contributed by the entrepreneur determine the prosperity of the business. Decision-making goes hand in hand with performance in the business. The performance of the business is...

The Amazon Company’s Financial Statement

Introduction Amazon is an American technology corporation that operates in different countries around the globe. Its business line encompasses cloud computing, ecommerce, artificial intelligence, and digital streaming. Currently, its brand is well known in the market following the nature of its services to the customers. The company is consumer-centric, and...

Apple Company Case Study: How Innovations Help Improve Company

The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five (Steers, 2021). The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT...

The Lean Canvas Business Model

Businesses operating in today’s global market have no choice but to implement cutting-edge innovations to maintain their relevance, fulfill the requirements of their customers, and maximize income. The usage of physical cards as a check-in technique for establishments of commerce and other types of buildings is rapidly becoming outmoded. The...

The Face Mask: Marketing Plan

Product Description The product is a face mask that encloses the nose and mouth. The respiratory gear is a half-mask as it will provide cover from high up the nose to below the chin (Matuschek et al. 183). The product has a filtering facepiece that shields the customer and the...

Walmart Company: Organizational Structure, Mission, and Vision

Introduction Walmart is a multinational retail corporation that sells a variety of merchandise, including clothing, electronics, toys, and home goods. It was started to provide affordable goods to the masses, create jobs and stimulate the economy, and keep money within the local community. The company also has a structure that...

Success of Woolworths Holding Limited: Sustainability and Management

Introduction Woolworths Holdings Limited (WHL) has been in the retail services business for nearly a century: during that time, it has achieved strong profit results. The company uses corporate management strategies to meet its sustainability goals and grow as a business to reach them. WHL competently manages its supply chains,...

The Skidoo Snowmobile: Product Marketing

Executive Summary In the US, several states are experiencing long winter seasons, making the mobility of people to access remote regions impossible. Similarly, the country promotes recreational sporting activities, which influence people to purchase most of the products used in such events. Therefore, it presents an opportunity to export the...

SolarEdge Technologies, Inc.: Challenges of the Manufacturing Industry

Introduction The past couple of years has been particularly challenging for most industries globally. Due to the economic aftereffects of the pandemic, as well as the rapidly developing political tensions on an international scale, numerous organizations have been struggling to maintain their success. The manufacturing industry has been affected particularly...

Universal Worker Under Acker’s Theory

Acker builds his theory on the aspect of gender roles in the workforce. The theory was developed in 1990 when males dominated the labor market (Acker 144). It suggests that the organizational structure was not as neutral as it seemed. The organizations were male-dominated, and men fully occupy the most...

The Concept of Sustainable Leadership

Introduction Sustainability seems to be a buzzword everyone uses nowadays. Whenever I scroll my feed on whichever social media, I am reminded of how much of a grip this concept has on society today. Forbes, Wall Street Journal, The Atlantic, and other globally prominent publications educate a large sum of...

Building and Leading High Performing Teams

Abstract Teamwork is a dynamic and complex process that enables the exchange of diverse opinions and perspectives. This study focuses on exploring the issue of team performance in connection to leadership approaches, team dynamics, and motivation, as well as diversity. It was found that the most productive and effective teams...

The Shake Shack Firm’s Digital Marketing Audit

Executive Summary In this digital audit marketing report, I have applied the 7Cs framework to Shake Shack, an American chain of fast-food restaurants. I focused on revealing strengths and weaknesses in the following aspects: corporate culture, convenience, competition, communications and content, consistency, communication, and customer journey. I have examined Shake...

Use of Teamwork in Organizations

Introduction Teamwork in organizations involves taking collective actions at all levels at the workplace to ensure collaboration. Cooperation is in contrast to the concept of individual effort that is devoid of collaboration amongst members of a workplace. Teamwork insists on ensuring that all members of the workplace are put into...

Reflection about Training and Development of Employees

Introduction Selling is an employee’s profession that requires a customer-centric sales strategy. Sales are made through person-to-person conversation. The discussion may occur in person or over the telephone, but the core of a good result is contingent upon the seller’s ability to establish trust in customer relationships. Establishing credibility and...

Nike’s History of Fair Labor and Living Wages

Introduction One of the remarkable features of the globalization era is the wide availability of information, including of a preferably closed nature. In particular, with the development of information technology, every individual can share their opinions and experiences online, which can generate a public outcry if the issue being communicated...

Business Plan of Pharma Supplies

Business Plan Pitch Pharma Supplies LLC is a medical courier company that will be involved in transporting medical tools to patients and healthcare practitioners, samples to medical workrooms, and transport donor organs and receiver patients to health facilities. The main objective of the business is to become one of the...

SWOT Limitations as a Strategic Decision-Making Tool

An essential part of any organization’s activity is planning and decision-making. SWOT analysis is considered a convenient tool for these tasks, but it has limitations. SWOT is a description of “strengths,” “weaknesses,” “opportunities,” and “threats” of the company to present a complete picture of its activities and discover aspects for...

Amazon, Coca-Cola, Nescafe: Three Global Brands Analysis

Introduction Gaining the confidence of the local audience assists a company in improving its national and international reputation with an increase in customer loyalty and referrals. Culturally responsive transformations and localizations may create a brand’s dominance in an area for showing that it is considering the needs of its customers....

Team Management of Arctic Mining Consultants

The case compiled by McShane and Neale (2021) introduces the issue of poor team management caused by internal conflicts in Arctic Mining Consultants, a firm involved in mining activities. Given the current challenges, Tom Parker, as a field technician and coordinator, should do everything possible to create an environment of...

Amazon’s Mission, Vision, and Values

The mission is the organization’s purpose that distinguishes it from other companies in the market. Thus, the company’s mission should answer three questions – What does the company do? How does it do? For whom does it do? In turn, the organization’s vision answers the question “What does success look...

Diamond Capacity Measuring and Supply Chain Management

The continuous flow process type model is the most commonly used model to measure the capacity of firms in diamond value chain stages. The model allows for examining how much service a firm can produce given its resources and the demand. This information is important for assessing a firm’s potential...

Supply Chain and Its Future Challenges

Introduction A supply chain is a complete system that involves producing and delivering goods and services, starting from the initial stages of getting the raw materials from their sources to the final phases of providing the goods and services to the consumers. Factually, the supply chain encompasses all the aspects...

The Nestlé Company’s Consumer Satisfaction Study

Introduction Nestlé product consumers reflect the levels of dissatisfaction or happiness they have with Nestlé’s brand and its products. Purvi and Dignesh used a sample of 100 respondents constituting people in business, children, homemakers, servicemen, and students in the research since most of them are consumers of the company’s products...

PepsiCo Firm’s Integrated Business Planning

PepsiCo’s transition to integrated business planning (IBP) seems rather convenient and beneficial for advancing financial integration and other crucial aspects that contribute to achieving strategic goals. As the company has united its departments, the shared data regarding delivery, manufacturing, and sales is now easily accessed and can be used to...

Leadership Analysis of St. John the Compassionate Mission

Introduction Servant leadership is a vital concept that every person aspiring to be a captain should strive to practice for their followers. This notion is profoundly portrayed in case 8.2: St. John the Compassionate Mission. The concept depicts how organizational culture and managerial tactics can be used to develop and...

Power, Politics, and Conflict in Business Organizations

The following paper aims to define and illustrate how power is facilitated in business settings. The roles of leadership and power in the business world will be categorized and explained, as this is essential in understanding the structures of business groups. The work will also analyze the functions of organizational...

Planning at McDonald’s: Information Resources Management

The profit planning system at McDonald’s comes down to turnover and guest count planning. Planning is an estimate of future turnover and guest count based on current trends and past data, such as seasonal events and programs that have been held in the past. It is very important to plan...

Amazon, Microsoft and Google Firms’ Financial Analysis

Introduction In current economic conditions, the issues of accounting and economic analysis of the financial results of the organization’s activities are of great importance. The main advantage of accounting can and should be considered that only thanks to its data is it possible to determine the indicators of profitability and...

Ashley Stewart’s Marketing Strategies

Summary Ashley Stewart was founded in 1991 and since then has become one of the most popular retailers of plus-size clothes. The target market of the company involves solely women wearing plus-size outfits. The brand focuses mostly on African American women, a segment that was almost free from competitors. The...

Strategy Change Cycle and Effective Planning

The processes of change management and strategic planning are complex and multi-dimensional as they entail the collaboration between relevant stakeholders, each of which has their defined roles and responsibilities. The strategy change cycle is among the primary processes of strategic management that links the processes of planning and implementation and...

Apple Inc.’s Strategic Long-Term Planning

The BCG Matrix is a tool applied for long-term strategic planning efforts, and in this discussion board, it will be applied to analyze Apple (Hanlon, 2021). The “dogs” are the iPods, which were expected to change the customer’s perception of headphones but failed to gain significant market share. The “cash...

Sweets Bakery & Café – New Employee Orientation

History of Sweets Bakery & More Welcome to Sweets Bakery and Cafe, where we serve the best specialties. We have been a part of this incredible community since 1995, when we opened our doors to the public of Houston. Since then, we have been proving our allegiance to the community...

Corporate Social Responsibility: Environmental Impact

Introduction Modern industries are built on the corporations’ success as the large-scale businesses generate jobs, develop infrastructures and push the technologies forward. Companies, their culture, and values integrate into societies, and it is crucial for the executives to establish values that would help people thrive. Corporate social responsibility (CSR) is...

Nike’s Cause Marketing. Justice Communication

A cause-related marketing campaign is a campaign in which a company aligns itself with a good cause in order to improve its reputation, boost sales, and make a positive difference in the world. One of the most well-known and impressive campaigns of such type is Nike’s Colin Kaepernick 2018 marketing...

Moral Responsibility at the Workplace

Managers are, for the most part, responsible for everything that occurs in the working environment. This incorporates the activities of their representatives and any errors they make. However, it is only possible if workers care about the business’s benefit. Sometimes, employees themselves can likewise be responsible in specific cases, especially...

The Ericsson Company’s Organizational Culture

Introduction The essay describes Ericsson, a Swedish multinational company, and its organizational culture. Notably, Ericsson was chosen for the study because it is one of the leading companies in the telecommunication industry. Moreover, it has an attractive corporate culture that deserves to be examined. Therefore, the paper includes discussions on...

Team-Based Approach: Effectiveness and Drawbacks

A team is an organization of two or more individuals aimed at performing a particular activity. The tasks are shared amongst the team members or can be handled by all the individuals. A team-based approach does not work well for all companies because teams encourage bureaucracy by prioritizing opinions and...

The Sustainable Logistics Delivery Practices

Abstract This study examines what facets of green logistics delivery practices have been studied to highlight the sustainable logistics practices reviewed, their efficacy, and the challenges that have been encountered. The paper was segmented into five parts to achieve its goals. For instance, the paper begins with an introduction that...

Agents and Agencies in Business

An agent is a person who officially represents and acts on behalf of a principal in cases where third parties are concerned. Ekanem (2020) states that “the function of the law of agency is to enable agents to bring commercial parties into contractual relations to render the parties liable on,...

Coach INC: The Key Success Factors

Key success factors for makers of ladies’ handbags and leather accessories. The company needs to consider the needs of this particular market segment. Women are people who are known to be sensitive about the quality of products they purchase. Therefore the first success factor concerns quality products. Maintaining the required...

The Coca-Cola Company’s Strategic Plan in Pakistan

Introduction Coca-Cola is the most prominent foods and Beverages Company in terms of growth and global market in this industry. The company operates in over 200 countries in the world. Pepsi foods and beverages Company trails behind Coca-Cola in the global market trend currently. The Coca-Cola Company in Pakistan operates...

Generation Gap in Multigenerational Workplaces

Generation Gap: Definition It is quite rare that a workplace setting is represented by one generation. Instead, most companies have a mixture of generations collaborating as a team. In the contemporary corporate environment, the presence of four generations (Baby Boomers, Generations X-Y, and iGen) is a common occurrence. Herein the...

The German Automotive Industry

Introduction The locomotive industry entails a diverse range of corporations and organizations involved in designing, developing, producing, and marketing motor vehicles. Stakeholders in the automotive industries vend machines across the world markets, which cover both advanced and developing nations. The development of the motorized industry has been affected by various...

Business Plan for a Full-Service Beauty Salon

Close Evaluation of Different Business Plans Entering the world of business is not an easy task. The highs and lows are phenomenal, and they shape the success path and destiny of any venture, regardless of the size. A business plan is an integral tool to navigate the problems and risks...

Discussion of Goodwill of United Airlines

United Airlines is one of the largest airline carriers in the world, which nevertheless faces certain problems concerning its reputation. For instance, in 2017, a man was taken by force from an overbooked United Airlines plane for refusing to give up his seat (Zdanowicz & Grinberg, 2018). Thus, the company...

The Six Questions of External Analysis

The six questions of external analysis present a reliable framework which allows companies to correctly determine their position in the industry and assess available options of gaining a competitive advantage, yet it also has weaknesses. This approach’s primary strength manifests itself in the flexibility it provides since almost any business...

MESA Company’s Effective Competitive Strategy

MESA Competitive Strategy When making strategic decisions, the company’s management needs to fully understand the business’s strengths, goals, available resources, and opportunities. A successful competitive strategy effectively utilizes the company’s resources and capabilities to maintain and increase its competitive advantage. For MESA, an effective competitive strategy needs to be based...

“Shoe Dog” by Phil Knight Book Review

Introduction Shoe Dog is a true story about the founder of Nike, Phil Knight, and his struggle to come up with a strong shoe brand. The title shoe dog is symbolic of the struggles involved in the shoe industry’s manufacturing and distribution aspects. Phil explains how his dream of building...

Business Planning Process and Techniques

Planning is defined as the act of formulating a course of action. The business process involves defining the company’s objectives and goals and the determination of the necessary resources that may be needed to achieve the objectives and goals. The business process is important because in order to achieve any...

Starbucks Corporation Marketing Plan

Executive Summary Starbucks Corporation, one of America’s most prominent brands, is a globally renowned premier roaster, marketer, and retailer of specialty coffee headquartered in Seattle, Washington. Founded in 1971, the company has registered immense growth over the years to become the world’s largest coffeehouse brand, with a global footprint of...

Introduction to Talent Management and Corporate Culture

Talent management is a crucial principle in sustainable development of organizations. Different institutions apply varying strategies to ensure continued growth of their talent pool and fulfillment of their corporate social responsibilities within their market segment. In essence, much of these practices depend on multiple factors, including managerial skills alongside with...

A Caribbean Restaurant’s Marketing Plan

Restaurant Plans The business I would like to start is a restaurant that targets people from the Caribbean. To reach this target audience, it should focus on offering cuisine and atmosphere that are popular among this demographic. It should also focus on preferentially hiring staff who are themselves from the...

The Walt Disney Company: A Financial Ratio Analysis

The Walt Disney Company is one of the most popular companies that offers entertainment in the form of theme parks, shows, series, merchandise, and movies to its customers of different ages. The company was founded in the 1920s as a cartoon and animation studio, and, after that, it experienced an...

Servant Leadership, Emotional Intelligence, and Leadership Performance

Considering the notion of leadership in the modern organizational culture, the meaning behind this term has undergone some drastic changes over the past decades. Previously, the idea of leadership was driven by the desire to achieve the maximum quality result in the shortest time possible. Whereas the overall productivity was...

Negotiation Process Issues

The Nature of Negotiation in the World “Negotiations” is the dialogue between two or more parties that may occur at both the individual and organizational levels. The purpose of every negotiation process is to reach an agreement concerning a particular issue that should result in individual or collective benefits. According...

Wells Fargo: Case Study

There have been numerous cases of fraudulent actions committed by organizations and covered in press. Employees who work in companies with toxic corporate cultures are often challenged by their need to speak up about illegal procedures they are made to do on a daily basis. They often have a psychological...

SWOT Analysis for Woolworths Group

Woolworths Group is a leader in the Australian food and grocery retail market. It has multiple stores in Australia and New Zealand and provides consumers with high-quality middle-range prices products. According to the Managing Director of the company, its mission might be formulated as “placing the customer at the start...

Whole Foods Market Inc.’s Conscious Capitalism

The concept of conscious capitalism was developed by Mackey and Sisodia (2013) and signifies a socially responsible philosophy of economics and doing business. The critical idea of conscious capitalism is that, in pursuit of profit, businesses should still act ethically and should not neglect the needs of a company’s stakeholders....

International Business Environment: Coca-Cola Company

Introduction A firm’s international business environment, commonly abbreviated as IBE, is a crucial multidimensional component of multinational corporations. It encompasses four major aspects: the socio-cultural, geographic, economic, technological, political environment of a company. According to Grgić (2020), the global business environment allows companies to expand their operations and increase their...

McCallum’s “Followership” Article Summary

McCallum makes the case that business schools are currently too focused on leadership to the exclusion of its counterpart. They aim to attract ambitious applicants who are hoping that by developing their leadership ability, they will be recognized and eventually reach an executive position. To that end, schools are making...

Organizational Behavior: Definition and Structure

For any employee, manager, entrepreneur, and administrator working in the field of business, understanding organizational behavior is essential. It helps to perform effectively at work, motivate subordinates, create meaningful relationships with coworkers, and represent the interest of the company. This factsheet will analyze three vital components of what organizational behavior...

Feasibility Plan for E-Commerce of Food Delivery

The use of cell phone innovation can be viewed as one of the creative approaches to assist organizations in improving their business execution in the global market. The business exercises of an organization for all intents and purposes utilizing data innovation are known as e-commerce (Veronica, 2018). B2C internet business...

Accountant (AICPA) Code of Professional Conduct

Introduction AICPA Code of Professional Conduct consists of rules, interpretations and ethical rulings and principles issued by American Institute of certified public accountant to govern ethical and professional responsibilities of CPA members. It is divided into, six unenforceable principles which express ideal ethical guidelines and form the framework for which...

Time Management or Self-Management

Time is a precious gift and a crucial resource. The ways of spending it have become a subject of numerous books and studies and triggers minds nearly every person on the globe. Whether it be an astronaut or a farmer, people every day make choices regarding spending their time, and...

Marketing Recommendations: Nike Air Jordans

Nike Air Jordans has 35-years of experience being in the sports footwear market and formed consumers’ brand perception as providers of luxury sneakers. The basis of its marketing strategy is Michael Jordan’s name and authority, however, relation to the celebrity is not enough in the current fashion industry (Childs and...

Walmart’s Balanced Scorecard and Strategic Plan

Walmart’s Balanced Scorecard Final Objectives Measures Targets: Timeline/ Metrics Increase market share Total revenue Increase 5% in first year Increase shareholder value Maximization of expected value Increase 5% in first year Increase in profit Total income Increase 5% in first year Increase innovation performance Innovation sales rate Increase 4% in...

Marketing Plan for Tim Hortons in the US Environment

It is expected that the implementation of this marketing plan will lead to the following key results. Increase in the number of customers with children. A more engaged following on digital platforms, particularly Instagram and Tik Tok. This marketing plan will use multiple marketing strategies and activities for Tim Hortons’...

“The Wizard of Lies”: Bernie Madoff’s Unethical Leadership

Introduction The year 2009 was marked by the resonant case of the investment advisor Bernie Madoff who admitted to committing eleven federal crimes and received a 150-year prison sentence. The convict ran the biggest fraudulent scheme in the history of the United States known under the name of the Ponzi...

Restaurant Staff Training Plan for 2020-2021

Introduction This proposal covers a training plan for all employees of the restaurant. The purpose is to educate and train the personnel following the demands in the hospitality industry of 2020 and the following year. The expected result is the fully trained and properly prepared staff within a reasonable time...

Apple Inc: Company Profile and Analysis

Introduction The finance manager is the authoritative person who is responsible to look after the financial activities within an organization. Finance is considered the lifeblood of every business enterprise irrespective of the products and services produced by it. The financial capability and efficiency of concern are highly dependent upon the...

Brookside Dairy Limited Marketing Plan

About the company Brookside Dairy Limited is based in New Zealand. The company intends to enter the China and Middle Eastern markets with its milk powder product. This paper presents the company’s financial statement and a marketing plan to penetrate the markets in China and the Middle East. Financial statement...

Ingvar Kamprad: An Example of a Strategic Leader

Translating a strategic plan into reality can be quite challenging. However, history knows many talented leaders who made it possible through meticulous planning and innovation. A prime example of such a leader is Ingvar Kamprad, the founder of the world’s largest furniture retailer IKEA. Kamprad had humble beginnings: he came...

Importance of Understanding Planned Change

Introduction There are number types of planned changes which occur in organizations. In analyzing these types of planned changes, two cardinal issues are put into consideration; specific areas in the organization that can be changed, and how managers can initiate and implement ideas to each category of change. The most...

Self-Leadership and Management

Introduction Self-leadership refers to the procedure of influencing oneself to develop the self-motivation and self-direction required to execute management tasks effectively. Browning (2018) identifies leadership as a nurtured or cultivated art that starts with self-leadership, which has a direct correlation with the public one. Self-leadership enhances a manager’s emotional intellect...

Hiring Algorithms from the Utilitarian Perspective

Introduction Personnel selection is a challenging task: the right employee can make it or break it for the company. Recruitment mistakes can cost a company thousands of dollars a year, and the effects of hiring the wrong person may prove to be long-lasting. It goes without saying that the hiring...

New Product Failure Overview and Analysis

Introduction Failed start-ups are not unique to a competitive business environment. However, in case large brands suffer losses due to unreasonably designed projects, this causes significant resonance and serves as an example for other organizations. As such a failure, the case of Coca-Cola in 1985 will be considered, in particular,...

Digital Marketing in the Fashion Industry

Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global...

Braintrust Toys: Evaluations, Compensation, and Firm Objectives

Introduction Braintrust Toys is a medium-sized company specializing in toy-making that decided to shift from product development to an innovative strategy. Its new objectives include enhancing attributes and convenience of existing products, launching new products, developing new markets, hiring personnel that thinks innovatively, and hiring customer service-oriented employees to support...

International Corporate Governance: Principles

Introduction Corporate governance has become an international phenomenon. The recent financial scandals and bankruptcies of big multinational companies have really impacted almost every nation. Realising the significant, the nations around the globe are either establishing corporate governance guidelines or codes or refurbishing their guidelines already in force. International governance principle...

Operating in a Union vs. Non-Union Environment

Unions are an essential agent in helping a company to ensure that the rights and needs of its employees are met. Therefore, increased safety of staff members and greater trust in relationships between employees and the company can be considered the key characteristics of a unionized setting. Rights of the...

United Kingdom Grocery Industry

Introduction There are various forms of market structures which exist in various marketplaces. This essay explores the market configuration which exists in the UK supermarket industry. As such, markets are influenced by several economic factors such as income level, inflation rate, forex exchange ratio, and taxation. While discussion the investment...

Ethical Issues in Hiring Process

In various circumstances, it is often necessary to consider issues from a moral point of view; hiring is one of the situations when stakeholders sometimes need to make ethical decisions. The task of the HR department is to evaluate which candidate can be considered for a particular position. At the...

Pluralism Approach to Employment Relationship

Employee relations have been a pressing issue in Sociology for a long time. The way managers should approach power, decisions, and interact with the front-line workforce is the main focus of the philosophy known as Industrial Relations (IR). Unitarism, pluralism, and radicalism have been defined as the three main conflicting...

Marketing Plan For Lee’s Cupcake Store

Introduction One of the main parts of doing business is planning, including creating a marketing plan. It involves market analysis, review of competitors and organization’s features, and a set of measures to promote and sell goods. It cannot be underestimated, since the study results are taken as a basis for...

The Relationship With Colleagues

One of the direct reports, N, has a strained relationship with colleagues. He has been working in the position for more than two years, and his attitude towards new employees has changed in the last few months. His duties include mentoring several new hires during their introduction to the profession,...

Maersk Company: Case Study

Introduction The case scenario “A. P. Moller-Maersk Group: Evaluating Strategic Talent Management Initiatives” is expounded retrospectively, throughout the company’s ideological changes since the pre-2003 era till recent times. After reading the article, it becomes clear why human resources function is crucially important and should be aligned with the strategic plan...

Marketing Approaches in Green Mountain Coffee

Introduction Analyzing the current state of Green Mountain Coffee Roasters (GMCR), it is possible to conclude that despite the ranks given by Forbes magazine, the company still has much to develop. Back in the 90s, GMCR reached great heights through collaboration with Keurig Inc. After merging with the Dr Pepper...

Service and Product Marketing

Marketing is a core element to any business’s survival in the world. Marketing may be the key factor that determines if a business will hold on or go under. This is true especially at this time when the stiff competition has driven many businesses out of operation. People in the...

Roles of NCOs in Panama Analysis

The case study at hand indicates that the successful completion of project management goals hinges on several critical factors, such as the identification of its scope and the integration of an effective infrastructure based on a meticulously built information management system. The latter is, in fact, at the top of...

ZZZZ Best Co. Case Study: Key Events and Key Auditing Topics

Key events surrounding the case Barry Minkow learned the carpet-cleaning business from his mother and proceeded to establish his own company, ZZZZ Best Co., at the tender age of 16. However, the capital was a major issue and he soon started undertaking credit card forgeries alongside other frauds that provided...

Apple’s Reputation Regarding Ethical and Social Responsibility

Introduction Apple has been embroiled in issues related to the company’s ethical and social responsibilities. Recent reports about inefficiencies and suppliers’ non-compliance with the ethics and social responsibility code has raised a lot of public attention (Chen, 2013). While the media has been putting Apple on the spotlight, legal experts...

Layout Design for Organizations

Introduction Layout design refers to the configuration of equipment, work centers, and departments, with a view of improving the flow of work in an organization. Therefore, planning of a layout involves decisions on how to arrange centers for economic activity required by facility’s processes (Domschke & Krispin, 1997). If an...

Consumer Behavior, Issues, Challenges and Analysis

Introduction This paper presents a dynamic model on the consumer behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the Consumer behavioural issues and consumer analysis or recommendations. Research studies has argued that industries...

Do Organizations Need Managers?

Managing can be defined as looking over and ensuring that people are stay with what they are supposed to be doing. Managers ensure order, greater productivity and a continuous improvement in organizations (Youker, 1977, p. 564). In a more broad perspective, managers design and maintain environments in which other people...

Andra Rush: Skills That Managers Need to Be Successful

Behaviors and skills that managers need to exhibit for an organization to be successful A leader is very important in any organization and must be careful on how he/she acts as many people look at their actions and tend to follow them. Some of the behaviors and skills that managers...

Philips Company: Product Lines Case

Introduction Philips Company specializes in the production of household appliances. Its markets stretch across the globe with a market presence in over 200 countries. The company is among the leading corporations in the manufacture of household appliances with major competition from Asian producers (Philips, 2010). This essay will analyze five...

Informative Speech On Business Performance Management

In the troubled days of economic crisis and recession the only way companies have to survive economic uncertainty is by making good use of business “performance management”. Arguments The decision making process used by companies has turned to have little, if none, value for the present situation of crisis that...

Role of Intermediaries Analysis

Discuss the role of intermediaries in Business-to-Business (B2B) In order to provide an answer to this question, it is first of all, necessary to understand what an ‘intermediary’ in a B2B transaction actually does. In real terms he/she could be said to bridge the gap between the buyer and seller,...

Masco Corporation: Internal Company Analysis

Abstract Many elements can influence the corporation’s conduct in the world of business nowadays, particularly when the matter relates to market forces and competitive advantage. This paper discusses the case study of Masco Corporation with in-depth recommendations. Conclusion is provided to summarize the paper’s details and a reference list is...

Criticism of Starbucks Coffee Company’s Business Policy

Starbucks is a multinational company operating in several countries throughout the world. The organizational culture of the company is much influenced by a multi-national environment and by socio-economic changes happening around the world. It becomes helpful for the company to appoint staff from the respective countries where it has its...

“Organizational Change as a Process of Death, Dying, and Rebirth” by Zell

In the article “Organizational Change as a Process of Death, Dying, and Rebirth” (2003) by Deone Zell, the author presents and discusses the results of a study on the resistance to organizational change in professional bureaucracies. The study was conducted in the physics department of a public research university, in...

Market Entry Strategy on Example Wal-Mart

Nature of Business and Scope of Business The very word ‘retailing’ means nothing more than selling goods to people. This job is mainly done through the help of shops and other types of business outlets. Now, it is for sure that the fundamental understanding of retailing has changed a lot...

Tesco Business Strategy

Business strategy According to welcome to Tesco plc: our strategy (Anon., 2009), Tesco has adopted a comprehensive business strategy which entails attaining consistent growth and increasing the scale of operation into the international market. The business strategy also entails attaining a competitive edge in terms of human resources. This strategy...

Corporate-Level Strategy Management and Responsibilities

Introduction The major corporate-level strategy formulation responsibilities include the following. Direction setting Direction setting involves various activities which the management needs to do in order to define and put clarification on the objectives of the organization and they will include identifying and acting upon the major goals of the organization...

Staffing and Organizational Success of Company

Introduction Organizational success is depending on acquisition and retention of talented human resources for specific position. In 21st century, the job markets are growing with competitive rates and availability of skilled recruiters are being large and selective, as the organization has to build up long term effects with them, like...

Strategic Analysis of Arnold Leisure Centre

Executive Summary Arnold Leisure center is a sport, Leisure recreation outlet lead by a local authority. The core competence of its strategy is dedicated to the highest involvement of grassroots. The organization is more active for corporate social responsibility and equal opportunity. To organize the strategic analysis of the organization...

The Various Approaches to Global Staffing

Introduction To begin with, it should be stated that the approaches towards global staffing are generally identified by the allover HR management strategy, accepted by the company. HRM, in its turn, is based on the business aims and goals, which are defined by the external marketing circumstances. In the light...

Marketing System of Sakhr Software Co

Acknowledgements This paper is result of work of the number of people among whom I would like to thank the public relations department of Sakhr Software Co., the officials of Sakhr Software Co. who facilitated the conduct of my research in their enterprise, and the scholars whose research works I...

A Website for Selling Furniture

In a highly competitive global business environment, it is no longer enough to rely on traditional methods of manufacturing and marketing products. This is the Information Age where information regarding a particular company, whether true or not, can easily drive up or drive down sales. This means that the business...

Harrah’s Entertainment Inc.’s Strategic Management

This is a report on Harrah’s Entertainment Inc. and its strategic position on the market. The company owns casinos, hotels, and golf courses. Historically, Harrah’s Entertainment Inc. sought to compete against the industry’s leaders by increasing its presence in foreign markets. The company’s mission states: “Each of our brands will...

Toyota Company’s Marketing Management

Introduction The Australian automotive industry is a small segment of global auto market with no players. There are four major foreign players Australian automotive industry with foreign giants. It has been regarded as an exposed industry due to the international competitive forces and the industry is a shrinking one. Toyota...

Business Strategy: Applying Critical Analysis

Introduction This paper develops at least one strategic objective from each of the following Balance Scorecard areas: Financial, Customer, Process, and Learning and Growth based on an evaluation of a number of potential alternatives to the issues identified with SWOTT Analysis paper. A great part of the paper will explain...

Theoretical Models of the HR Role

Introduction In the scant ten decades since employee relations evolved from productivity-increasing ‘time and motion’ studies to ‘strategic HR’, the role of human relations practitioners has changed many times. Welfare management came and went. This was followed by administration, negotiation with newly-assertive unions, legal compliance and organisational development, all roles...

Criminal Scheme: Utilitarianism and Deontology

Normative ethics refers to the attempt to understand or figure out what individuals need to do or whether their moral character is reasonable. Normative ethical systems are divided into three categories which include; teleological ethics, virtue ethics and deontological ethics. Deontological and teleological ethics are considered as action based or...

Blood Pressure Device: The Direct Marketing Campaign

Product Description The product selected for marketing is a blood pressure device. The uniqueness of this medical product is that it can be used at home and by all family members. This product can help a person to control and monitor his condition and prevent possible problems caused by hypertension...

Service Delivery System and Successful Franchise

Introduction The concept of franchising is definitely not a new one and can be traced back to the early days of governmental licensing and even the method used by the clergy for the expansion of churches. Modern concepts of franchising emerged in the United States in diverse business areas as...

Ben Sherman: Retail Marketing and Logistics Issues

Introduction To discuss retail marketing and logistics issues, the selected retail company is Ben Sherman. This report will observe the current positioning strategy of this company and illustrates the current competitive environment, SWOT and PEST analysis, BCG matrix, considered the concept of marketing logistics as well as recommends future strategies...

Benefits and Disadvantages of Leasing

Every organization in the world needs assets for the successful running of the activities they are engaged in and in the process faced with the choice of buying the asset or alternatively leasing it. Buying implies acquiring ownership in the asset and can be defined as “…. obtain ownership of...

Boeing Company’s Project, Cost & Value Management

This paper would analyze certain vital elements of these paper-including elements such as project uncertainty, risk management quality management, forecasting, budgeting, appraisal of the model, value analysis amongst some. Besides reviewing the project itself, this paper would also seek present a cross comparisons of the above elements between the Boeing...

Marketing Communication for Building Strong Brands

Introduction Research indicates that marketing communication is a very important tool in any business set up; it is even more important in the modern business world. For a business organization to be successful and attain its marketing objectives the marketing managers have to use very effective marketing communication strategies. This...

Starbucks Corporation’s Entry into China

Company Background The Starbucks Company is a popular brand operating in over 40 countries around the world. The company was initiated in 1971 in Seattle, on the concept of the Italian roadside café’s and bistros which served snacks, small meals along with freshly brewed espresso coffee. The business process of...

Business Planning Process for Entrepreneurs

Introduction Business plan is the written description of the future of a business. It is a tool for entrepreneurs to realise their business goals. Entrepreneurs can use the business plan for coordinating the human resource personnel towards the business goals. Managers can be directed properly through well prepared business plans....

Application of Technological Success in Toyota Motor Corporation

Introduction This case study that is being currently examined relates to the success story of Toyota Motors in handling people, and more contextually, use of technology with greater degree of effectiveness and success in the global competitive automobile market. The main aspects that need to be considered that Japan has...

Information Communication Technology and Managerial Work

Introduction Information communication technology (ICT) essentially means technology used for communication in any situation. It can include any system or gadget that can be used as a communication tool. The telephone and the telegraph were the early examples of ICT. In a sense even the postal system is a form...

Acme International Expansion Program

Introduction Acme is widely known for its services all over the world in the production and provision of services. The idea of starting up a Greenfield production plant is one of its steps in meeting its goals as a multinational organization. The company has therefore selected a steering committee that...

Supply Chain Management in General Electric

In organizations, it is important for management to understand the stage that followed when purchasing their raw materials so that the right products are delivered and produced at the appropriate time. General Electric Company is a multinational organization that is located in America. This company conglomerates services and technology that...

Budgeting Impact on Organizational Behavior

Introduction This paper seeks to discuss how budgeting can impact organizational behavior. This paper explores how the impact can be both positive and negative and discuss ways that financial managers are changing the budgeting processes to better inform managerial decision making. Analysis and Discussion Budgeting, its nature and purpose Budgeting...