Prices and the Product Value

For modern consumers, pricing can be explained and defined as a complex decision which influences sales and profits of a sales organization. For customers, prices may have symbolic meanings because a modern consumer may associate discounts with a reduction in quality. Prices are closely connected with the notion of value...

Strategic Management: Definition and Value for Managers

Introduction Strategic management can be defined as either an art or science of business management strategy that helps to formulates, implement, and evaluate some specific decisions that prove very critical in reaching the organizational objectives (David, 2007). This definition, therefore, means that strategic management is a type of management inclined...

Starting a Personal Small Business

Introduction Small businesses have certainly started to play an important role in the growth and development of a lot of economies in the world today, and they are becoming increasingly popular. The reasons for this are not particularly hard to discern. More and more individuals are joining the small business...

Job Structure and Pay Structure

Introduction Introducing an effective pay structure, appropriate to the job structure can be an effective organizational strategy for any business entity. Such a pay structure can work as the tool for retaining employees who have potential and competence. The job structure is the definition of the roles and the responsibilities...

Organizational Development in a Global Setting

Introduction Organization Development refers to the evaluation and change of the strategies, processes, and structures of an organization in a bid to improve the performance of the organization and help in the development and contentment of its employees. It may involve things like coaching, work-life balance, leadership development, performance management,...

Importance of the Effective Leadership

Leadership needs to be widely diversified to be truly successful. A leader must exhibit traits of accepting and solving a wide variety of business problems and issues, of different hues, and have varying levels of impact on the business environment. It could be in terms of trade union issues, or...

Tesco Business Strategy

Business strategy According to welcome to Tesco plc: our strategy (Anon., 2009), Tesco has adopted a comprehensive business strategy which entails attaining consistent growth and increasing the scale of operation into the international market. The business strategy also entails attaining a competitive edge in terms of human resources. This strategy...

Innovation and Product Development for Nokia

Innovation and Product Development: Best Practices for Nokia Nokia is a global company specialized in communication technologies. For Nokia, the “art” of entrepreneurship can be defined as a unique vision of reality and the world around us. Markets for a new venture’s product are typically not homogeneous. For Nokia, product...

Energy Saving Light Bulb Manufactures Ethical Issue

Introduction Owing to the negative effects that global warming is having on our planets, debates have raged on as to the best way to alleviate the degradation of the environment. One of the ways that have been proposed and to some extent embraced in some countries is the use of...

Human Resource Management and It’s Functions

Introduction Human resource management (HRM) is the logical and strategic approach to the management of the most important assets (the employees working there and contribute to the fulfillment of the business’s goals individually or collectively) of an agency or organization. The term personnel management has been substituted by the terms...

Systems Thinking In Organiztions

Introduction An organization system is a compilation of elements or units that are well incorporated to achieve a general aim. The system consists of entities that undertake a course of action to generate definite outcomes that collectively, result in the desired yield for the arrangement. Therefore, a system comprises numerous...

Business Management and Leadership Qualities

Introduction Leadership can be described as the art of inspiring or moving people’s interests in performing a certain job with a common motive of achieving a set objective or goal. It’s concerned with the capability an individual has in influencing other people to commit their efforts in succeeding in a...

Harrah’s Entertainment Inc.’s Strategic Management

This is a report on Harrah’s Entertainment Inc. and its strategic position on the market. The company owns casinos, hotels, and golf courses. Historically, Harrah’s Entertainment Inc. sought to compete against the industry’s leaders by increasing its presence in foreign markets. The company’s mission states: “Each of our brands will...

Toyota Company’s Marketing Management

Introduction The Australian automotive industry is a small segment of global auto market with no players. There are four major foreign players Australian automotive industry with foreign giants. It has been regarded as an exposed industry due to the international competitive forces and the industry is a shrinking one. Toyota...

Philosophy in the Product Development Process

The analysis of the world philosophical approach props up against the rationale and grounding of a definite idea. In this respect the fundamentals of philosophy and its implementation in the world of business affairs are viable. The situation of today constitutes that there are more points on making achievements in...

Marks & Spencer Company’s Integrated Marketing Communications

Introduction Marks and Spencer is one of the most famous brands around the world, with its headquarters being in London – the retailer is counted amongst the most reliable and the most prestigious brand across the globe. This is originally a British brand; but has shops in around more than...

Methods of Recruitment and Selection Analysis

Introduction The selection interview is heavily criticized and currently seen as a contributing factor to poor job performance. The controversial aspect is that, a big number of people with high job performances have been employed using this criterion being questioned. Altogether, the blame cannot be placed on the critics or...

Personal Introspective Journal on Leadership

In this era of globalization and tight competition the role of a good leader is inevitable for the development of any nation. This is a journal project which integrates the ideas of the journal projects of all the weeks. That is the journal project from week 1 to week 7....

Statistical Process Control (S.P.C)

Statistical Process Control as a function and tool of management aiding the best possible evaluation and implementation of programs, portfolios, and processes in organizations and enterprises by adhering to process centers consistent with outcome expectations. It is possible to engineer the best efficiency of time and product quality, thus optimum...

Human Resource Stategy: BHP Billiton Case

Introduction Background of the study Strategy has gone from being the hot management buzzword of the 1980s and 1990s to the care of how organizations think as we enter the 21st country. Today, everything is supposed to be strategic. This includes business in general, management, human resource etc (Mintzberg, 1998)...

Business Idea vs. Opportunity Comparison

Introduction An opportunity is differentiated from an idea in terms of its marketing possibilities. All opportunities are exploitable for business growth and customer acceptance. Opportunity is profitable for business. But all business ideas are not marketable or profitable for the business firm. Among a hundred ideas only two or three...

Managing the Marketing Environment

Marketing Marketing is the process of planning and executing the concept, price, promotion, and distribution of ideas, goods, and services to meet individual or customer and organizational objectives. The five important concepts in marketing are production concept, product concept, selling concept, marketing concept, and holistic marketing concept. In the product...

Budgeting Impact on Organizational Behavior

Introduction This paper seeks to discuss how budgeting can impact organizational behavior. This paper explores how the impact can be both positive and negative and discuss ways that financial managers are changing the budgeting processes to better inform managerial decision making. Analysis and Discussion Budgeting, its nature and purpose Budgeting...

Lakeland Wonders: Case Study

Executive summary The case of the Lakeland Wonders is the classical example of the conservative outlook of the business world. Cheryl Hailstorm, CEO of Lakeland Wonders, proposes progressive modifications of the company’s development strategies, while the senior management resists them stressing the possibility of failure in international markets resulting in...

Google’s vs. Welocalize’s Human Resource Planning

HR planning is one of the key business processes aimed to hire and retain a skilled and talented workforce that would assist them in meeting various strategic goals. HR planning systems include a plethora of activities concerned with the evaluation of organizational workforce needs, development of projections for manpower development,...

Quality Management in SPA and Wellness Industry

Introduction The market of spa services, as a form of development of the beauty and health industry, has emerged in the world in a concise period. Due to the national peculiarity, to arrange everything in its way, our SPA turned out to be different from the “pure blood” counterparts –...

Target Canada Company’s Divestment and Price Wars

Introduction Divestment is the practice used to minimize unnecessary losses related to subsidiary assets and prevent detrimental effects on core businesses. As it follows from the case of Target, the company failed to stand out from its competitors when serving customers in Canada and had to give up its subsidiary...

Five Model of Entrepreneurship: Hurdless and Recommendations

Introduction Launching a new company is a challenging task and requires careful consideration of the product features, positioning strategy, and development opportunities. John and Quincy want to establish a sustainable business that offers customers an environmentally friendly option of powering their homes. The five models of entrepreneurship outline a multidisciplinary...

Strategic Importance of Forecasting

Introduction Forecasting refers to the method of being able to predict what is going to happen in the future, and in business, the future is narrowly defined by the existing economic conditions. When organizations want to develop a forecast associated with their immediate performance, they collect data on previous experiences...

Amazon.com’s Strategy Implementation, Evaluation, Control

Introduction Development strategies supported by modern corporations are largely based on the implementation of not only domestic but also international steps to strengthen the brand value and expand the sphere of influence. Using the example of Amazon that is one of the largest online shops, it is possible to assess...

Transformational Change: Case Study

Transformation can be challenging for any organisation, regardless of its size, the target market, or experience. To assist the management in the process of transformational change, scholars have developed a number of models that help to plan and implement change in any organisation. The two organisations that will be considered...

Persuasive Communication Techniques: Analyzing Information for Maximum Impact

Concrete Experience and Reflective Observation Leaders in business organizations are occupied with several tasks and duties. One of the experiences I obtain as a leader in data analysis is based on persuasive messages. A persuasive message is one of the central sources of information that may call to action, convince,...

Rebranding MyRepublic: Strategies to Boost Growth & Client Base

Introduction Rebranding is one of the elements of this or that company reorganisation with the purpose of expanding the client base, increasing profits, and creating new and interesting offers for consumers. Nevertheless, this measure is necessary not for all organisations but only those that have some business challenges and are...

Parmalat Company’s Fraudulent Financial Activities

The term cooking the books is used to describing a range of fraudulent acts that companies attempt to provide false financial statements. Usually, cooking the books is associated with exaggerating financial data to report non-existent earnings. At the beginning of the 2000s, many Fortune 500 companies have been caught improving...

Comparing IASB vs. FASB: Global Accounting Standards Analysis

The Financial Standard Accounting Board (FASB) and the International Accounting Standards Board (FASB) are the two worldly recognized authorities that determine the field of financial reporting for organizations as well as various regulatory bodies (Hlaciuc, Grosu, Socoliuc, & Maciuca, 2014). A single, unified system of international accounting standards is necessary...

Coca-Cola: SWOT Analysis

Introduction Nowadays, due to the globalization and development of economic relationships, every organization should follow certain strategies in order to stay competitive in the market. It is also significant to analyze the strategies that are used by companies to assess where an organization stands, what measures bring advantages, and what...

Virgin Atlantic Airway’s Employee Treatment

Introduction Human resources are widely considered to be critical to organisational success. Companies should strive to develop a motivated and committed workforce in order to improve organisational functioning, boost performance, and successfully implement organisational changes. When planning an organisational transition, it is thus critical to acknowledge the effect it will...

SWOT Analysis of Axon Enterprise: Strengths and Challenges

Axon Enterprise, Inc. specializes in technology and weapon items for law enforcement and is one of the leading companies in its industry. A necessary activity of such a corporation is performing a SWOT analysis in order to be aware of the company’s situation. SWOT analysis is a general tool examining...

SWOT for Little League

Introduction SWOT analysis (strengths, weaknesses, opportunities, and threats) is one of the most common methods, which allows assessing the internal and external factors affecting the performance of a company (Henry 96). This evaluation method may be regarded as a preliminary research tool used in the preparation of strategic plans and...

How to Start a Startup

Entrepreneurial Mindset It is true that every business starts with an idea. However, the most important prerequisite that a person seeking success in the business world should gain way before even considering to open his or her own business is the entrepreneurial mindset. An idea precedes action in the same...

Burger King Company’s Marketing Mix Evaluation

Introduction Nowadays, the fast-food industry is facing many challenges resulting from consumer preferences and government regulations. Big companies need to consider healthy diet trends, but, at the same time, keep in mind the costs of production. Therefore, the issue of gaining and maintaining competitive advantage becomes especially relevant. In order...

“Leading Change” by John P. Kotter

Leading Change: Overview The book Leading Change by John P. Kotter, Professor of Leadership at Harvard Business School, explores the concept of change management in great detail. The author begins with a thorough explanation of reasons for failure on the part of managers to realize new strategic goals, motivate employees,...

Small Business: Restaurant Case Analysis

Introduction Within the frame of my individual project, I focus on the tertiary business sector (Chaulagain 2015). In this report, I use the data retrieved with the help of an interview with the owner of a small restaurant business in the United Kingdom, Ustar Ali. He and his son Saidur...

Easy Jet Airline’s Strategic Marketing Audit

Industry and Company Overview Based in Britain and with its headquarters located in London-Luton airport, Easy Jet Airline was inaugurated in 1995. The company had a workforce exceeding 8000 people by September 2012. The main mode of expansion of the company is through acquisitions (Sumberg 2011, Para.5). Its main secret...

Leadership Theories and Styles: Influence, Followership, and Reflection

Introduction Leadership is a unique and ambiguous phenomenon. The perception of this concept is greatly affected by an individual’s personal development, experience, and knowledge. More than that, leadership can be viewed from different perspectives, and they usually vary based on the area of human activities – management, education, psychology, medicine,...

Leadership, Management Style and Organizational Performance

Abstract The focus on globalization and multiculturalism has emphasised the importance of understanding Organizational productivity and team effectiveness. However, Organizational productivity and team effectiveness largely depend on the effectiveness of leadership styles and their effect on Organizational success. Leadership styles are however subject to different personal, Organizational, and cultural factors...

Interview Analysis: Interviewer, Interviewee and Observer

Reflection: Job applicant Interviews are part of any professional’s life. When undertaking an interview, the first impression of the person being interviewed is very important. It determines whether a person will pass the interviewee or not. The person should be calm and respond to the questions as effectively as possible....

Global Expansion of Business and Political Factors

Political Issues When planning to expand internationally, the political issues to consider are at the micro-level and macro-level. These include an assessment of the political systems of each of the countries for investment, their political structures, and major political risk factors. Political issues are vital components in influencing company executives...

How CSR Is Being Defined in Malaysia?

In Malaysia, CSR is a formal business strategy and obligation that is captured in annual reports and other forms of reporting by organizations. However, it is not a mandatory undertaking in the country. Nevertheless, the voluntary nature of the activity has been handled professionally in many business levels from the...

Employability and Professional Development

Introduction A thorough understanding of the level we are in our career development, and an analysis of the capacities we have allows us to construct a professional development path that will catapult us to the desired position of our career goal. In our assessment, we recognize what we have already...

Hewlett-Packard Company in Local and Global Markets

Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...

IBM Company’s Leadership and Innovation Management

Why do large established companies, like IBM, find it difficult to build successful and sustainable new businesses? Large companies like IBM find it difficult to build successful new businesses since they become skeptical concerning the idea of building and defining their strategic goals together with boundaries. This is because they...

Sky TV Business Analysis

Introduction Sky TV is a major pay-television provider in the United Kingdom and the neighboring areas. Sky TV offers various choices to its customers including TV broadcasting and internet broadband options. Sky TV’s PESTLE analysis mainly focuses on the business environment under which Sky TV operates. The PESTLE analysis is...

Samsung Company: Green Reverse Logistics and Supply Chains

Introduction Nowadays, the problem of ecology and pollution is essential as multiple factories have an adverse impact on the planet’s environment on a daily basis. The industry of electronic gadgets plays a significant role in this issue as all the plastic that is not recycled influences nature negatively. The following...

SPAR International Company: Marketing Plan

Executive Summary The suggested paper is a marketing plan designed for SPAR International, Oman. There is the current situational analysis of the company and the conditions under which it functions. This section includes SWOT and PESTEL analysis to improve the understanding of all factors that might impact SPAR and its...

Stakeholder Theory and Perspectives

Stakeholder’s Perspective on Human Resource Management Stakeholder theory In a corporate, the management of human resources will mainly be concerned with defining and implementation of good management practices, while it overlooks the conflicts that may arise from employment and implementation of the same management practices. In most cases, the management...

Spot Garage Startup Business Plan

Feasibility Study Finding a reliable mechanic or garage in the UK is challenging. However, owning a car in the UK is a dream of every young family. Challenges arise when a car needs repair. Locating a garage can be a problem especially for ladies. According to Ramaseshan, Ishak, and Kingshott...

Online Shopping: Buying Sport Footwear

Being a consumer, I want to get products I need at fair prices. People often become loyal to certain brands as they like the quality provided (Parker, 2012). If I am looking for a particular brand, I will be quite determined to find it, especially when it comes to athletic...

Gap Inc.’s Challenges and Management Strategies

Identification of the problem At this point, Gap Inc. faces various challenges that are related to the internal and external environment of this corporation; in particular, one should focus on the following factors: 1) the competition with other retailers; 2) the impacts of economic recession; 3) inefficiency of the supply...

Barclays Bank’s Talent Management

Introduction The productivity of a company is dependent on its ability to proactively organise its human resource management strategy. As a matter of fact, labour is a vital factor of production that quantifies the performance, output, and goal achievement with optimal use of available inputs. The Barclays Bank in Stanford...

Baldrige Standards for Performance Excellence

Introduction In the business world, the realization of business excellence is pivotal towards fostering the success of an enterprise. In this respect, business organizations need to engage in actions that facilitate performance excellence. The areas of business operations that need a considerable extent of excellence include customer satisfaction, workforce fulfillment,...

Jeff Immelt’s and Jack Welch’s Leadership at General Electric

Brief History General Electric is one of the oldest conglomerates that are still actively present on the market. It consists of a wide variety of businesses and is involved in the production of a great multitude of items, resources, and services. The main segments of the company are focused on...

Conflicts and Resolution at Engineering Companies

Introduction In a rapidly-paced organisational environment, conflicts and disagreements occur on a regular basis, and this is not necessarily linked to negative outcomes. In many cases, conflicts can help improve team collaboration and the development of positive solutions. As ideas are shared between workers, priorities and responsibilities are distributed and...

Employee Monitoring, Its Legal and Ethical Issues

Introduction The increased development and use of technology in the workplace has led to the widespread practice of employee monitoring. Through the use of information technology, employers can monitor the activities of the employee that is utilizing company-owned online accounts, software, and electronic devices. In the growing concern for digital...

Walmart Company: Long-Term Development in China

Wal-Mart is one of the leading retailers in the world with a net income of over $13 billion and sales of $457.5 billion (Morning Star 2017). This multinational is also one of the fastest-growing companies. This success is partially due to the retailer’s successful expansion in the Asian market. The...

Customer Service Training for New Employees

Abstract Customer service is a critical aspect of achieving success in any organization. It includes all interactions between an organization’s employees and its customers. In order to improve customer service, it is necessary for an organization to train its employees. A customer service training program improves the knowledge and skills...

Employee Motivation: Rewards and Incentives Role

Introduction Motivation refers to the psychological aspect that stimulates a being to action towards a desired goal; it is the activation of a purpose-orientated conduct. There are two kinds of motivation namely: intrinsic – which is driven by an enjoyment in the task itself, and lies within the individual, and...

Product Elimination and Service Management

The elimination decision is, beyond any doubt, one of the most ambiguous questions in the marketing field. Whereas, under particular circumstances, the necessity to delete a product from the offering range seems to be inevitable, the possible negative outcomes might prevent a manager from being decisive. As long as product...

Apple Inc.’s Strategic & Total Quality Management

Abstract The purpose of this study was to evaluate the role of strategic planning, management, and leadership in enhancing Total Quality Management (TQM) and customer satisfaction at the Apple Company. Total Quality Management (TQM) refers to the systematic method, policies, and procedures used to ensure that goods and services are...

Alphabet and Google Companies’ Strategic Directions

External Environment Opportunities and Threats The creation of the Alphabet has presented a variety of new opportunities. For Google, the launch of a new parent firm gave an opportunity to concentrate on working as a highly successful and leading searching engine and allowed it to focus on developing digital ads...

Businesses Performance: Financial and Non-Financial Measures

Purpose/ Core Interest The purpose of the present research is to evaluate the implementation of non-financial measures of performance in small and medium enterprises (SME) as a predictor of enhanced performance. The research aims at examining at least 100 small and medium enterprises, seeking to outline their measurement strategy and...

Innovative Leadership Reflection

An Example of a Good Leader Moving a company forward and ensuring its strong position in a target market, is a challenging task due to the necessity to motivate employees and foster loyalty to the firm among them. Apart from providing directions and building plans for the future development of...

Margaret Whitman’s Leadership: EBay Company’s Case

Introduction The article provides a review of Margaret Whitman’s leadership (chief executive (CEO)) style for which her critics say was old-fashioned and not entrepreneurial. After announcing her plan to quit the company she had worked for 10 years and posted some of the best results that led to her ranking...

How P&G Company Brought the Diaper Revolution to China?

Why Entry to the Japanese Diaper Market Failed The initial attempt by P&G to enter into the Japanese diaper market failed because it had not discovered the need to understand the needs of the consumers to make products that best suit them. They had confronted the Japanese market with the...

The Cost of Quality

Background information The concept of Cost of Quality (COQ) has been part of the globalised business environment for more than half a century (Rasamanie & Kanapathy 2011). Nonetheless, quality has been part of human existence and has continued to evolve over time (Crandall & Julien 2010). As such, it is...

Coca-Cola Company’s Global Operation and Cultural Diversity

Global Operation and Cultural Diversity Coca-Cola is an example of a company that commits to supporting cultural diversity among its employees in many countries around the world. The company’s policies on diversity are largely based on the fact that the company operates globally, and an important factor in its success...

Pepsi Company Cross-Cultural Perspectives

PepsiCo is one of the leading food and beverage companies in the US and the world as a whole. It is involved in the production and selling of eighteen brands of beverages and snack foods and makes close to $98 billion in retail sales. PepsiCo brands include Pepsi Cola, Quaker,...

Wine Export Dynamics: A 2015 Review of French and Chinese Markets

French Producers’ Dominance in the Global Wine Market In my opinion, while developing the argument of the competitive advantages of the French wine industry, SWOT analysis can be of use. SWOT presupposes the description of a company’s internal and external advantages and disadvantages, which are categorized as “Strengths, Weaknesses, Opportunities,...

British Airways: Company Information

Abstract The blistering rise of digital devices preconditioned the increased importance of IT technologies for the functioning of the majority of organizations and corporations. In this regard, the given paper is devoted to the precise investigation of the main aspects of a certain company that benefits from the exploration of...

Management Principles: Application and Challenges

Introduction This paper is based on the topic of management principles. It explores the topic by providing the definitions of manager, management, and organisation. The definitions are followed by a discussion of why managers are important. Other issues which are discussed include organisational structure, SWOT analysis, and organisational culture. Manager...

Maslow’s Hierarchy of Needs and the Equity Theory

Maslow’s Hierarchy of Needs One of the most well-known motivational theories, Maslow’s Hierarchy presupposes that the actions of an individual are aimed primarily at satisfying their needs, the physiological being the basic ones, whereas the necessity for self-actualization, which refers to the realization of one’s potential, comes at the very...

Application of Leadership Theory

Effective leadership is essential for a successful organization. However, it is not a simple role to fulfill, and it can involve a lot of different situations, goals, and interactions. This is why there exist many leadership theories that can be applied in various situations. This paper will provide a case...

Coffee Choices and Consumer Preferences

Introduction Modern life, as well as many good mornings, is hard to imagine without a cup of coffee. Being discovered in Ethiopia around 800 AD, coffee is one of the most popular beverages preferred by people around the whole world. There are multiple choices of occupations where coffee makers are...

Ford Motor Company’s Organizational History

Organizational History What is interesting about the Ford Motor Company is that its organizational structure consists not only of its internal management and product creation divisions (i.e. marketing, engineering, etc.) but also encompasses aspects related to the different brands under its control, the various dealerships that sell its products as...

IKEA Company’s Circular Economy Model

Description of Organization The subject for this report is IKEA, a Swedish producer of furniture and other home accessories. IKEA provides its customers with a wide range of products including furniture (home, outdoor, and for storage), home electronics, indoor gardening, diverse textiles, lighting, decoration, leisure and safety products, kitchen and...

Adelphia Communications Scandal and Deontology

Introduction In business management, ethics plays an imperative role because it purports transparency, dedication, and professionalism. Ethics suggests that managers should differentiate between corporate and personal roles by creating an artificial distinction between the two affairs. This helps managers to avoid corrupting their official responsibilities and compromising corporate affairs at...

BP Company’s Oil Spillage: An Environmental-Based Ethical Dilemma

Introduction In the last five years, the infamous deepwater horizon oil spill has generated heated debate across the globe on the sustainability of oil mining activities of the BP Company and other competitors. The deepwater oil spillage begun in the region of Gulf of Mexico and has had one of...

Almarai Company’s Expansion in Europe

Introduction In the globalized business atmospheres, players in individual industries consider the expansion of their scope of operations in a bid to heighten their competitiveness. Before a company enters a new market, it ought to carry out an analysis of the internal and external factors that would affect its functionality...

Qatar Airlines and Its Growth Reasons

Introduction Various reasons explain the rapid growth and development of Qatar airlines ranging from the internal factors to the factors emanating from the external environment. Since its re-inauguration, the airline has seen tremendous growth to approximately 140 destinations globally. Factors that have been cited as the major contributors to this...

Wells Fargo & Company’s Human Resource Consulting

Wells Fargo & Company (simply known as Wells Fargo) remains one of the most respected brand names in the global finance industry. It is currently a revered “financial services holding company” (Wells Fargo, 2016, para. 3). The company’s human resource (HR) practices are critical towards empowering more workers. However, there...

Nike Company’s Marketing Principles and Practice

Branding Branding is a marketing concept that refers to the process of creating a unique name for a product with the view of differentiating it from the substitutes offered by the rivals. The reason for branding a product is to make it easily identifiable by customers. It may help a...

Volkswagen Emissions Scandal and Brand Reputation

The Scandal When it comes to the types of fuel, the automobile preferences in the United States and Europe differ majorly. The cars powered by diesel fuel that produces the emissions of CO2 (carbon dioxide) are more popular in Europe, while the Americans prefer the vehicles running on gasoline that...

Huawei Technologies Company Analysis

Executive Summary The report revolves around Huawei Technologies Co. Ltd. and the primary peculiarities of its functioning. Today, it is one of the most fast-growing companies that function in the sphere of telecommunications. The report provides the in-depth investigation of its financial performance, organizational structure, perspectives, integral strategy, marketing approach,...

The Walt Disney Marketing Strategies

If you are about to conduct Disney market research, you are at the right place! Here, you’ll learn about Disney marketing strategies and campaigns to get inspiration for your paper. How does Disney conduct market research? What is an example of their findings? Disney has been actively conducting market research...

Disney and Information Technology Infrastructure Library

Introduction Informational Technology Infrastructure Library or ITIL is a group of practices designed to align IT services with the goals and vision of the business. It was originally developed in the 1980s and since then received regular revisions to suit the changes in technology and business better. This approach is...

The Costco Company Business Data Analytics

Introduction Businesses in the modern economy are increasingly using data analytics to improve their competitiveness. Business executives believe that they can obtain valuable information concerning market needs and the general competitive environment by analyzing both internal and external data. This paper will focus on the use of data analytics in...

Alibaba Group’s Diversity and Corporate Policies

In spite of the fact that diversity in relation to human resources is a characteristic feature of Alibaba Group that operates globally and employs an international team of workers, there are still issues associated with addressing diversity by human resource management (HRM) tools. The examination of the corporate policies and...

Young Adult Consumers’ Motivations Understanding

Introduction Background information The results of the previous studies have revealed the growing trends in increased interests to dine away from homes. The increase in these interests translates to the diverse nature of today’s generation. Food and beverage outlets in most cases are frequented by young and sophisticated individuals. In...

Online Banking Fraud Risk Awareness

Introduction of the Study Introduction The rationale of this research is to investigate how online-banking private customers are aware of the risk associated with the services. The pool of online banking customers interacts with their banks using electronic devices such as computers and mobile devices without visiting a bank branch....

The Leadership of Richard Branson

Introduction Richard Branson is an English investor, entrepreneur, businessman, author and philanthropist who founded the Virgin Group, which includes more than 400 companies that operate in various economic sectors (Branson, 2014). He started his entrepreneurial journey in high school after founding a student magazine. This venture was followed by a...

Lenovo and DHL Express Companies: Manufacturing and Service

Although manufacturing and service companies are different in their purpose, both manufacturing and service environments prompt companies to rely on established processes to deliver their products or services to customers in the most efficient way possible. The concept of operations management describes the processes which are included in the production...

The Micromanager by Bronwyn Fryer

While exploring and trying to explain the role of leadership and performance management, Jamail (2012) offers a fascinating and insightful look as to what should be regarded as micromanagement and which one should not. From his point of view, micromanagement is a contextual issue—it should be defined or looked upon...

Hennes & Mauritz Marketing Tactics: Strategies for Retail Success

Introduction Hennes and Mauritz (H&M) remained above its competitors in the clothing industry in terms of profitability and satisfaction of customers. H&M chain store successfully used components of marketing mix to increase overall sales of its products. In order to attract low-income earners to this scheme, the company kept the...

Just Eat Company’ Competitive Environment

Introduction Just Eat is one of the largest online food ordering companies in the world. Its core business activity is to help customers to order takeaway foods from a variety of restaurants in various cities. The company was incorporated in the UK in 2001 (Just Eat 2015). Currently, Just Eat...

Acer Company Analysis: Marketing and Competition

Introduction Over the recent past, the global market has been characterized by a very high level of competition. This has been characterized by a very high level of competition. In particular, the market for computers and electronics, in general, has been increasing over time. This competition has increased as a...

Challenges in Vodafone Hutchison Australia’s Restructuring Efforts

Executive Summary Vodafone Hutchison Australia (VHA) recently undertook organisational restructuring in an effort to achieve operational efficiency and improve customer experience. One of the strategies that the firm implemented in its restructuring process included downsizing its operations. However, the firm experienced challenges in its restructuring efforts. This report analyses the...

Henderson Printing Company: Effective Management

Introduction The existing compensation system at Henderson Printing seems to be working properly, as all employees know how to maximize their annual bonuses. Even though it is not described in the company’s statute, the system is helpful for improving overall employee performance and increasing productivity because people know that their...

General Motors’ Operations Strategy and Value Creation

Nowadays, General Motors is a widely known corporation, which has the offices and services present in the different parts of the world. The company was established in 1908, and since then, it aims towards the constant innovation and development of the new products (Pelfey, 2006). Today, it is present in...

Broadway Café: M-Coupons Usage

Introduction The need for direct and targeted market communications has led to the increasing use of mobile phones to relay marketing messages. Due to its personal nature, the mobile phone provides an effective way of reaching customers (Dickinger & Kleijnen, 2008). The most common means of mobile marketing involves the...

Marks & Spencer Company’s Management Style

Executive Summary The objective of the report is to describe the company profile of Marks & Spencer and to analyse the management style and the new organisational structure that led the company to success. The analysis of the case study also discusses the reasons why the change was introduced, as...

The Global Business Standards Codex

The ideas of the fairtrade in the fresh food industry are actively developing because fairtrade practices are discussed as a new tendency in the market world. Furthermore, fresh food retailers and customers are inclined to associate fairtrade practices with ethical practices. In order to understand how ethical fairtrade practices can...

Delta Airlines: Kotter’s Change Management Model

Delta Airlines Delta Airlines is one of the leading US companies in the industry. It has a well-established culture and a customer-oriented approach (Sullivan, 2013). The company’s employees are motivated and well trained. Nonetheless, this appears to be insufficient in the highly competitive and rapidly developing industry where new entrants...

American and South Korean Business Cultures

Culture and environment affect institutions and their management in several ways. Technological advancements have allowed individuals from different cultures and backgrounds to work and communicate together. This experience appears to be both exciting to some and frustrating to the other. Some individuals find it hard to adjust to both the...

Elon Musk’s Entrepreneurial Performance

Introduction “Entrepreneurship is simply a matter of luck, being in the right place at the right time.” This quote relates to entrepreneurial performance-based on sheer luck against other ingredients of success, such as talent, education, training, hard work, and skills, among others. To this end, it is a problematic statement...

Mark Zuckerberg’s Leadership Strategies

Check out our essay sample on Mark Zuckerberg leadership style! Here, you can learn more about the roles and leadership strategies of Mark Zuckerberg and how he uses situational, charismatic, and democratic leadership styles. Mark Zuckerberg is one of the most successful leaders despite the criticisms presented by many stakeholders...

Gary C. Kelly’s Leadership at Southwest Airlines

Introduction Effective leadership is one of the crucial elements that ensure organizational success. Organizations are multifaceted entities that require commitment and truthfulness with regard to management, leadership, and other related undertakings (Bonnici, 2011). Southwest Airlines ranks among organizations that have demonstrated strict adherence to globally accepted elements of effective leadership....

Wells Fargo Business Strategy

Wells Fargo Strategy: Essay Introduction Wells Fargo & Company (also called Wells Fargo) is one of “the leading financial services holding companies in the globe” (Our strategy, 2016, para. 3). The firm has numerous stores across the United States. The company has been leveraging its distribution strategy in order to...

Strategies in Manufacturing and Service Operations

Introduction Manufacturing and service systems have similarities and differences. To some extent, many organizations mix manufacturing and service operations to meet customer interest, attract new consumers and succeed in the fulfillment of their economic mission and other objectives. For instance, nowadays, an increasing number of manufacturing enterprises recognize the significance...

External Audit: Purpose, Role and Drawbacks

External Audit and Its Role in Large Companies The purpose of external audit and its role are not well understood yet. Although it does have the drawbacks, such as confidentiality issues or audit failures, those are rare; besides, external audit brings many advantages to large corporations and their stakeholders, which...

Walt Disney Company Corporate Social Responsibility Plan

Introduction Current Vision and Value Statements The company’s vision is to ensure that its corporate social responsibility accommodates different viewpoints and interests on the part of its shareholders, employees, business partners, associates, guests, as well as viewers and consumers. The company seeks to cooperate with local stakeholders and regulators in...

Blockbuster Company Supply Chain Strategy

Creating a strong supply chain is the first step toward improving the performance rates of a company. A well-designed supply chain allows improving the firm’s overall performance by enhancing the cooperation between its departments and providing opportunities for timely deliveries and, therefore, an increase in customer satisfaction rates. By deploying...

McDonalds Fast Food Company Organizational Change

Abstract The success puzzle for organizational change implementation management strategy delivery operates on the ability to balance the soft skills that determine organizational principles. Besides, defining the value of the business, determining requirements, clarifying the vision, building teams, mitigating tasks, resolving issues, and providing direction complete the response projections, which...

Diamond as a Commodity

Origin Diamond is an important mineral resource. Diamond is one of the hardest minerals and enjoys the application in a variety of fields. The nature and value of a diamond make it a luxurious mineral. It is used in the making of jewelry and rings. Moreover, diamond is used in...

The Organization of International Business

If you’re looking for information on the organization of international business, look no further. In this sample paper, you will find all about international business organisation management explained. Introduction International business encompasses commercial transactions that take place between two or more countries which involve multinational corporations. International business requires the...

Ruth’s Chris Restaurants SWOT Analysis

Ruth’s Chris steak house is a worldwide series of chic restaurants. Diverse schedules have positioned Ruth’s Chris amid the greatest restaurants in the United States. The company runs in close to 80 places, together with four others in Mexico and around two in Taiwan. More than half of the restaurants...

The Coca-Cola Company’s Diversity Management

Coca-Cola is a universally well-known brand. The parent company based in Atlanta Georgia produces a concentrate, which it supplies to bottlers all over the world. The company’s threefold mission is, “to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference” (The...

American Airlines’ and US Airways Merger

Abstract Mergers and acquisitions are common business practices that have both benefits and disadvantages to the involving firms. Essentially mergers and acquisitions are often perceived as expansionist strategies employed by firms to ensure increased market share and capabilities. Firms merge and acquire others for various reasons. However, increased competencies and...

Google Company Workforce Diversity Policy

Google is one of the most famous multinationals in the world. It operates in over 50 countries worldwide (Google Inc, 2015). Google provides a wide range of products and services in the sphere of IT technology (including development of applications, devices and so on). The company was founded in 1998...

Salix Company Strategy Analysis

Salix is a pharmaceutical company; it has a goal to provide gastroenterological medications of the best quality to the patients suffering from gastroenterological issues such as Crohn’s disease, inflamed or irritable bowel disease, ulcerative colitis, traveler’s diarrhea. The medications made by Salix are distributed to gastroenterologists and general practitioners. The...

Job Satisfaction and Employee Turnover

Introduction The management topic that has been chosen for this study is the importance of job satisfaction and its influence on the staff turnover. Employee turnover has been a subject of interest for many scholars, managerial practitioners, and organizational managers over the past decade. Employee turnover happens when employees willingly...

Analysis of the Relationship between Strategy and Implementation of Change

Introduction In the 21st century, the global environment is characterized by a high rate of dynamism, which affects the operation of organizations. The sources of change are either internal or external. Organizations are affected by the changes since the factors that result in change are closely interrelated. For instance, amongst...

AT&T and Time Warner Merger: Case Analysis, Legal Challenges, and Business Outcomes

Profile AT&T In mid-2018, it was made official that American Telephone & Telegraph Company (AT&T) would be acquiring Time Warner Inc. Each share of Time Warner stock was acquired by AT&T for $53.75 billion in cash plus 1.437 common shares. AT&T is a Texas-based, American global telecommunications holding company that...

McDonald’s vs. Pfizer as Investment Options: Stock Performance and Market Strategies

Introduction McDonald’s and Pfizer are leaders in the fast-food and pharmaceutical industries, respectively. McDonald’s is a global fast-food company with restaurants in over 100 countries and is renowned for its diverse range of menus (Dudovskiy, 2022; Rajawat et al., 2020). On the other hand, Pfizer is a giant pharmaceutical corporation...

Twitter’s Organizational Challenges: Impact, Violations, and Solutions

Introduction Twitter is one of the most widely used social networks worldwide, enabling users to quickly and easily exchange information and opinions. Despite its popularity, Twitter faced several management and organizational issues. This essay will discuss the problems, how they arose, and their impact on Twitter. Problems One of the...

Mining in Africa: Colonial Legacy, Conflict, and Social Impact

Origins and Objectives of Colonial Taxation Africa is a desirable location for mining corporations looking for new supplies of minerals because it is home to some of the world’s largest and highest-grade mineral reserves. The colonial era, when European nations exploited the continent’s natural resources for their economic interests, was...

Airline Capital Financing: Debt, Equity, Leasing, and Government Subsidies in the Jet Age

Introduction The airline industry is an expensive business, and airlines need to be able to access capital financing to operate. Airline capital financing is raising funds for an airline’s operations. Various funding sources are available to airlines, including debt financing, equity financing, leasing, and government subsidies. Airline capital financing is...

Return Process for Defective Goods: Examination, Discount, and Repair Guidelines

Introduction When the buyer returns the goods, the seller must carefully study the situation. In some cases, it is possible to dispose of the goods by selling them at a discount and independently eliminating the client’s shortcomings. In other cases, repairing the product and returning it for sale is possible....

Benefits and Challenges of Group Decision-Making in Team Settings

Introduction The essential thing about working in a group or team is the opportunity to share ideas and make decisions together. Even though the decision-making process can sometimes be long and complicated, it can bring enough benefits to the team. Depending on the situation, the process can be more or...

Boston Consulting Group (BCG) Matrix: Application and Limitations in Business Strategy

BCG Matrix and Its Structure The Boston Consulting Group (BCG) Matrix is a business analysis model developed in 1970 by the Boston Consulting Group. Although created in the previous century, it is still an effective analysis tool for building portfolios and company divisions. It considers two variables—market growth and the...

Flower Vending at WWRC: Marketing Strategy for High-Income Visitors

Executive Summary Hospitals strive to create a conducive environment that bolsters patients’ well-being. Since the Women Wellness Research Centre (WWRC) opened in 2017, the institution’s management has struggled to allocate space for a flower shop to serve visitors despite the rising demand. The target market is the local Qataris and...

Athletic Brewing Company: Leading the Non-Alcoholic Craft Beer Revolution

Introduction Athletic Brewing Company has emerged as a pioneer in the non-alcoholic (NA) beer category in a world that’s increasingly health-conscious and where mindful drinking is gaining traction. With a mission to revolutionize the industry, Athletic Brewing has managed to carve out a distinct position in the competitive landscape of...

Tata Nano Campaign in Malaysia: Market Strategy, Segmentation & Brand Positioning

Situational Analysis Justification for the Brand and Chosen Market and Campaign Proposal Tata Company Limited is one of the largest automotive firms in India. With successful products in the compact, midsize, and utility vehicle sectors, it ranks among the top three in passenger vehicles and is the market leader in...

Reducing Banana Waste: Sustainable Solutions for Supply Chain Efficiency

Executive Summary Bananas rank as the top fruit produced globally and are far ahead of any other fruit produced. However, it is also the world’s most wasted fruit. Therefore, addressing this issue and working towards finding a solution for saving the amount of waste that takes place with bananas can...

Johnson & Johnson’s Working Capital Analysis: Liquidity and Debt Management Trends

Financial Statements Johnson & Johnson provides a standardized financial reporting framework ranked by quarter and year. The selected periodization can calculate working capital – the assessment scale differs in this case. In both cases, the calculation uses the difference between current assets and liabilities, primarily showing the company’s liquidity to...

Situation Analysis for Ted Drewes: Strengths, Weaknesses, and Market Trends

Situation Analysis Business Overview Ted Drewes is a well-established frozen custard and ice cream chain in Saint Louis, Missouri. For over 80 years, Ted Drewes has offered frozen custard, becoming a favored delight among locals and visitors in St. Louis (Zeman, 2023). Known for its rich and creamy custard, the...

Zara’s Logistics Strategy: Optimization, Technology, or Outsourcing for Future Growth

Introduction Zara, an early innovator in the fast fashion industry, is at a pivotal juncture, wondering whether its current logistical infrastructure is robust enough to get it through another decade of high growth. In order to safeguard Zara’s future, this case study examines three potential options, each of which has...

Critical Evaluation of Disney’s Transition to Streaming and Its Strategic Position

Introduction The media industry is going through a revolutionary period due to the emergence of streaming services. Disney is a global media conglomerate that has its own Disney+ streaming platform. The platform was designed to compete with the industry giants, including Apple TV+ and Netflix. To assess the effectiveness of...

Growth and Development Strategies in the Aquariums and Fish Bowls Market

Market Study The rising demand for aquariums and decorative fish among hobbyists is one of the key factors impacting aquarium and aquarium bowl sales volume. Hobbyists are growing interested in aeration equipment, substrate, aquariums, decorations, and fish food, which will drive future trends in the aquariums and fish bowls industry....

Coca-Cola’s Global Business Strategy and Diversity Challenges in South Africa

Introduction Starting in 1888, Coca-Cola became the leading soft drink company. The company has expanded to become a global player with several branches in various continents and countries. Coca-Cola boasts of being a prominent brand in the soft drink industry, and its products are known for their universal image and...

Understanding the Bargaining Zone in Negotiations: Positive vs. Negative Outcomes

Introduction Professional and personal relationships often require involved parties to enter into negotiations to resolve points of contention and reach a satisfactory outcome. Negotiation skills are among the most valuable skill sets individuals can develop to help them succeed in life. Therefore, it is essential to understand how negotiations work...