Digital Marketing, Its Forms, Pros and Cons

Introduction Digital marketing refers to a marketing strategy that involves the promotion of products or services online. Numerous online venues are available for online advertising including the social media, email marketing, short messages (SMS), and videos as illustrated in the following image. The invention of the Internet has enabled people...

Zara Company’s Business Model and Competition

Zara: Fast Fashion Case Study Founded in 1975 by Rosalia Mera and Amancio Ortega, Zara is the main brand the Spanish corporation Inditex Group, one of the largest retailers of clothing in the world. Described as “possibly the most innovative and devastating retailer” (Fraiman, Singh, Arrington, and Paris 270), the...

Steve Jobs’ Leadership Style: Essay Example

Abstract Steve Jobs was born in 1955 in California. Although he dropped out of college after some time, Steve Jobs never gave up pursuing his dreams in life. He was the brainchild behind Apple-One computer. After convincing Steve Woz, the two entrepreneurs embarked on a long journey of manufacturing unique...

Financial Performance of General Motors: Analyzing Trends and Strategic Insights

In 2016 and the first three quarters of 2017, GM has been experiencing significant financial issues, namely a steep growth in liabilities. According to the WSJ (2017), the company’s liabilities over the five-year period increased from 53,992 in 2012 to 85,181 in 2017 (Figure 1). As a result, GM’s total...

Just-in-Time Production Method: Toyota Company’ Case

What is JIT? The JIT commonly refers to the just-in-time method of production. The major area of its implementation is the Japanese car manufacturing. It is a holistic system of managing the process of production. The major objective of this manufacturing method is an attempt to reduce production waste and...

Toyota’s vs. Coca-Cola’s Operations Management

Executive Summary The process of production is one of the most important practices in any organization. It should be managed in the most efficient way to assure the organization of production. Operations management is the process by which the production process is managed in an organization (Greasley 8). Some of...

Coca-Cola Company’s Business Strategy

Executive Summary The fundamental objective of the paper is to identify the primary business strategy employed by the Coca-Cola Company. Moreover, it seems significant to evaluate the strategy in relation to strengths, weaknesses, opportunities, and threats that were identified in accordance with Porter’s Five Forces. The company uses a modern...

Boeing 787 Dreamliner’s Marketing Strategy

Abstract Boeing remains one of the leading innovators and marketers of superior aircraft in the global aviation industry. The Boeing 787 Dreamliner is a superior aircraft that has attracted the attention of many corporate clients. The proposed marketing plan entails the use of competition to dictate prices for the aircraft....

Proctor and Gamble Company: Strategic Planning

Introduction The aim of this strategic plan of Proctor & Gamble is to analyze the strategic corporate development history, strategic direction for the future, and the current strategic situation of the company. However, this paper will concentrate on the historical background and strategic decision for the last twenty-five years, present...

Internal and External Selection and Decision Making

There is a large variety of methods of initial assessment. Different companies have different preferences when it comes to the specific methods they employ to select the candidates. Each of the methods has its advantages and disadvantages. There is no right answer to the question which methods are better to...

The Unethical Issue at Work: Case Analysis

Introduction Ethical behavior is something good since it empowers human beings to demonstrate desirable attributes such as dignity, fairness, integrity, honesty, and equality. The concept of ethics guides individuals to act by their social values, norms, and practices. The principle is also applicable in different settings such as learning institutions...

McDonald’s Company: Business Ethics Case

Advertizing and Manipulation Advertizing can be defined as a non-personal, open form of marketing communication having the primary purpose to draw public attention to particular goods, services or ideas. Advertizing can use various mass media to communicate its message. The initial goal of advertizing is to reach the target consumer,...

ZGA to Enter the Indian Car Market with Eco-Friendly Vehicles

Background of the Company The purpose of this report is to prepare a global marketing plan for the Chinese company Zhejiang Gonow Automobile Ltd (ZGA), which started its operation in the domestic market in 2003. This company is producing pickup and sport-utility vehicles (SUV) for the local market but it...

Australian Rugby Union’s Marketing Campaign

The current paper examines the marketing situation of the Australian Wallabies rugby union team (which is a product of the Australian Rugby Union, the ARU), and provides reflection about its marketing situation on the basis of the research that was conducted earlier. The previously identified issues which are faced by...

Employee Productivity and Working Environment

Employee productivity is an indicator that allows evaluating the effectiveness of staff performance. Employees of a company present one of the most significant resources and managers want their subordinates to successfully do the maximum amount of work for the minimum time. To calculate employee productivity, such indicator as workforce productivity...

Richmond Plastics Company’s Product Pricing Strategy

Introduction A firm has to determine the price to charge for its products and services to remain competitive in the market. Thus, it is essential to develop an appropriate pricing strategy based on the competitors’ prices and the demand for the product or service in the market (Best, 2005). The...

Layers of Organizational Culture

Layers of Organizational Culture: Introduction The purpose of this assignment is to focus on layers of organizational culture as core components of organization and design theory. Specifically, it covers observable artifacts, values, espoused values, enacted values, and basic assumptions. Also, it relates the outcomes of organizational culture by using some...

McDonald’s Company Evaluation and Financial Analysis

McDonald’s Cash Flows The factors that could contribute to McDonald’s cash flows include inventory, accounts payable, sunk costs, low profits, and over-investment. The McDonald’s menu consists of more than 200 food items, and introducing the “Create Your Taste” burgers implies that all the ingredients necessary to produce the burgers must...

Kirloskar India Limited: Organizational Behaviour

Organizational behaviour refers to the study of how people interact within an organization. It is important to indicate that this study is applied with the aim to make business organizations more efficient. In this case, the chosen company is situated in India and is known as Kirloskar India Limited. This...

Wal-Mart International: Strategic Management

Introduction This paper explores benefits and limitations to strategic management. To appraise the benefits of strategic management, this paper discusses in depth how the different aspects of strategic management are applied. To concretize the analysis of strategic management, the paper focuses on Wal-Mart International, which is one of the world’s...

Recruitment and Social Media

Use of social media tools for recruitment by employers One of the most important activities that help organizations in creating a great workforce is the recruitment process. Employers in the contemporary world use various tools and strategies when recruiting individuals for their workforce (Broughton et al. 2013). One such strategy...

The Micromanager by Bronwyn Fryer

While exploring and trying to explain the role of leadership and performance management, Jamail (2012) offers a fascinating and insightful look as to what should be regarded as micromanagement and which one should not. From his point of view, micromanagement is a contextual issue—it should be defined or looked upon...

Creativity and Innovation in Business

Critical Discussion of the Importance of Creativity and Innovation Creativity is a powerful thinking process whereby an individual focuses on new imaginations, intuitions, imaginations, ingenuities, and ideas (Byron 2006). Creative people find it easier to address the issues affecting them and others. Creativity is also associated with new risks. However,...

Costco Wholesale Corporation: Working Benefits

Introduction The article under consideration is entitled “11 Reasons to Love Costco that Have Nothing to Do with Shopping”. The author of the article is Kevin Short. The piece of writing was published in the online source Huffington Post on 19 November 2013. Kevin Short provides readers with information about...

Radio-Frequency Identification Metrics in Transportation

Radio-frequency identification (RFID) is a system for tracking and tagging objects, in a manner not dissimilar to barcodes. The information is stored in the tags through the use of electromagnetic fields and does not require line-of-site for the reader devices to scan them, unlike barcodes. This provides more freedom of...

Casino Industry Standards on Occupational Safety and Drug-Free Environments

As a result of the enactment of the 1970 Act of Occupational Safety and Health in the U.S, Occupational Safety and Health Administration (OSHA) was formed. The idea was to have a body that would ensure a safe and healthy working environment for employees. It sets rules and standards for...

Bidco Oil Refineries Ltd.’s Foreign Market Entry

Introduction BIDCO Oil Refineries limited is a large manufacturing firm which deals with the production of a range of consumer products. The products include soaps, vegetable oils, margarines, fats and protein concentrates. The firm is based in Kenya but has expanded and has branches in the East African region. The...

DHL Company’s Strategic Information Systems

Introduction Organizations have numerous activities that run concurrently, and the synchronization of these activities is necessary to enhance their efficiency and effectiveness, organizational communication being one of the greatest pillars of success (Hussain 2008). Changes in the principles of efficient organizational communication have been drastic. Recent developments in addressing team...

Acer Company Analysis: Marketing and Competition

Introduction Over the recent past, the global market has been characterized by a very high level of competition. This has been characterized by a very high level of competition. In particular, the market for computers and electronics, in general, has been increasing over time. This competition has increased as a...

Merrill Lynch: From Trusting Culture to Profit-Driven Strategies

Background Since its foundation in 1914, Merrill Lynch transformed from an investing consultant for small businesses to one of the largest firms in Wall Street. The company’s uniqueness was in its friendly, open, and trusting culture. Merrill Lynch’s past culture inculcated a culture of “backslapping”, friendly, hardworking culture that demanded...

Glamour Banquet Hall’s Business Plan

History and background information Business name The business will be called Glamour Banquet Hall, Inc. registered in the State of New York. General description of the business Glamour Banquet will be a freestanding facility business providing space and party related services. Justification for business choice Rising demand for free-stand banquet...

Turkish Airline’s Strategic Analysis

Executive Summary Turkish Airline is the major carrier that operates in Europe, Africa, Asia, and North American markets. It has experienced impressive performance in the market because of its market strategies. Easy Jet is currently one of the leading low-cost carries based in London but operates internationally. The airline companies...

Walmart Company’s Supply Chain and Logistics

The distribution and logistics practices adopted by Wal-Mart. Wal-Mart’s supply chain contribution to its competitive advantage Wal-Mart’s success is attributable to its focus on solid supply chain, which has given its management a competitive advantage over other companies in the retail industry. For example, Wal-Mart’s logistic structure is among the...

Navigating Political Risks in Fiji’s International Business Environment

International companies face a risk that affects the performance and management of a business. This public risk service has come up with an international country risk guide that helps Multinational Corporation to asses the political stability of countries in which the corporations wish to operate. The public risk service bases...

The Ritz-Carlton Company Human Resource Management

Abstract Patrick Mene changed the focus of the Ritz-Carlton Company when he joined the organization in 1990. He focused on enhancing the quality of services through investing in training and development for the employees. The organizational culture of the company is also a major element that has led to the...

Business Re-Engineering Proposal of Saudi Arabia Company

Introduction BPR is defined as: “Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed,” (Hammer & Champy, 1993 as quoted in Jones, Noble, & Crowe, 1997). BPR is concerned with making...

American and South Korean Business Cultures

Culture and environment affect institutions and their management in several ways. Technological advancements have allowed individuals from different cultures and backgrounds to work and communicate together. This experience appears to be both exciting to some and frustrating to the other. Some individuals find it hard to adjust to both the...

Apple Inc.’s Sustainability and Improvement Areas

Introduction A 2010 survey for CEOs discovered that the overwhelming majority (96%) of them reckon sustainability as a priority for any establishment (Heizer and Render 2014). Indeed, nowadays, companies neglecting sustainability issues might eventually come to face financial ones (Iarossi 2013). This paper is going to assess the sustainability strategies...

Elon Musk’s Entrepreneurial Performance

Introduction “Entrepreneurship is simply a matter of luck, being in the right place at the right time.” This quote relates to entrepreneurial performance-based on sheer luck against other ingredients of success, such as talent, education, training, hard work, and skills, among others. To this end, it is a problematic statement...

Logistics and Supply Chains in the Company

When Stages of the Supply Chain Are Considered Separately, why Is Sub-Optimization Likely to Occur? One of the adverse outcomes of increased performance monitoring is the inclination of the organizations to aim attention at a limited scope of goals. Such a process is called sub-optimization (Nohrstedt, 2015). The major reason...

The Implementation Aspect in Strategic Management

Introduction Recently, long term planning in most organizations has formed quite a significant part of strategic management, thus implying the uniqueness in approach that is being applied to management. Practically speaking, strategy formulation is usually interlinked with the organization’s goals or objectives. In addition, the strategy development should be coupled...

Aramex Company: Strategic CSR and Sustainability Approach

The main lessons learnt from the Aramex approach to sustainability and strategic CSR are related to the Aramex’s success proving the fact that efficient investment in sustainable CSR gives numerous benefits to the business (“About Aramex” par. 10). The significant role of innovative CSR and sustainability initiatives can be determined...

Dell Company History and Environment Analysis

History of the company Dell is a Multinational Corporation which is headquartered in the United States of America. The company deals with computer technology devices where it designs, manufactures and distributes personal computers and other complimentary products and services. The company was formed in 1984 by Michael Dell and was...

US Economy and Its Impact on Transportation and Logistics

Introduction The US economy and transportation and logistics management are intertwined. A strong economy makes the management of transportation and logistics more effective. Quality transportation and logistics management results in a strong financial system. After years of recession, the US economy is gradually recovering. Indeed, the fluctuation in the economy...

Management Information System Concept

Abstract In the not so distant past, companies were able to collect and process information by hiring a significant number of people that were tasked to collect and sort data and then file the same into storage cabinets. The old system was costly and inefficient. However, due to the emergence...

Amazon Company Performance Evaluation

The main purpose of evaluating a company’s performance is to determine the efficacy of organizational strategies, determine the progress attained with regard to attainment of goals, and provide feedback that can be used to improve performance (Attorney, 2007). Feedback obtained from evaluation is used to improve decision making and streamline...

Walt Disney Company Corporate Social Responsibility Plan

Introduction Current Vision and Value Statements The company’s vision is to ensure that its corporate social responsibility accommodates different viewpoints and interests on the part of its shareholders, employees, business partners, associates, guests, as well as viewers and consumers. The company seeks to cooperate with local stakeholders and regulators in...

Burger King Corporation: Resources and Core Competencies

Burger King Corporation was founded in 1953 in Florida and initially known as Insta-Burger King (Hunger 18-1). The fast food company quickly became popular within its industry and differentiated itself from its main competitor –McDonald’s allowing the consumers to alter the ingredients of the hamburgers without a delay in preparation...

Walmart Company’s Corporate Social Responsibility Promotion

This essay sample explores Walmart social responsibility and ethics, their initiatives, and related issues. Check it out if you’re curious about Walmart CSR. Executive Summary The Wal-Mart Stores, Inc. Company has been known as the provider of comparatively cheap goods and services of a rather impressive quality for years. The...

Rational Decision-Making Model

The rational decision-making model The rational decision-making model provides a systematic approach to making decisions using logic and cognitive functions such as creativity and imagination (Morcol, 2006). The word “rational” means that the process applies logic and aims to get the most feasible solution to a problem. The method can...

Unilever Corporation Profile Overview

Unilever is a multinational corporation that operates in the consumer industry where it sells such products as Ben & Jerry’s ice cream. The company sells multiple consumer products to different markets across the globe. Its major markets are in Europe, Asia, North and South America and Africa. The company dominates...

Samsung and Child Labor: Business Ethics Case

After completing their tasks, three young girls titter as they play together. Nevertheless, when interrogated, the girls confessed their secret of using false documents to work unlawfully at a Chinese factory that makes cell phone parts for Samsung. The girls were aged 14 and 15 years, which is too young...

Robert’s Coffee Shop Marketing Strategy

Introduction In the current competitive market, business success not only depended on consumer behavior, but also the number of competitors in the market. Businesses must continuously evaluate their products, prices, distributional channels and promotional activities to ascertain their strengths and weaknesses. Identification of the rivals, their moves and trends helps...

Daryl Kolendich’s Response to Workplace Harassment

The workplace is a network of people that all have different personalities and understanding of ethics. Some employees might behave and feel strongly about others and their actions, whereas individual people can be working alone without paying much attention to anyone else. Workplace harassment can be on many bases—gender, racial...

Starbucks, Toyota and Google’ Corporations Missions

The mission statements In most organizations, the missions or visions statements represent the publicly observable element in the strategic administration procedure that fluctuates in particularity, layout, constituents, and span. The paper seeks to identify the mission statements for Starbucks, Toyota, and Google. Besides, the paper explains how these corporations implement...

Marketing Plan for Cradle Amusement Park: A Comprehensive Strategy

Executive Summary This is a proposed marketing plan for Cradle Amusement Park. The sections outline a description of the park and its facilities, the location, and how this adds value to the target market. It also covers the target market segments and demographics better to predict the purchasing power of...

Tesla Inc.’s Ethical Challenges Analyzed Using Milton Friedman’s Framework

Executive Summary Tesla Inc. has become one of the most famous players in the electric car market in recent years and can truly be called the most popular at the moment. However, the company has recently come under scrutiny due to potentially unethical marketing actions. Tesla Inc. is accused of...

Gen Z and Mall of America: Retail Strategies and Innovations

MOA Retailing and Gen Z A Brief History Overview Since its establishment, the Mall of America (MOA) has undergone substantial transformation, emerging as a representation of the shifting retail and entertainment industries. First, the mall boosts its visibility by hosting concerts, celebrity meetings, and fashion shows (“About”). In turn, this...

TikTok: A Powerful Tool for Modern Digital Marketing and Brand Promotion

Introduction Nowadays, the Internet has become integral to everyone’s life, from socializing to shopping in online stores. Social networks have become the cornerstone of communication in the 21st century, occupying most people’s time. Networks allow one to communicate at a distance and exchange information about goods and services. Consequently, social...

Distributive Justice: Fairness, Utilitarianism, and Egalitarianism in Organizational Decision-Making

Introduction Distributive justice is concerned with the fair distribution of the difficulties and advantages of a structured society consisting of various groups of individuals with conflicting demands. It requires that relevant considerations be factored in when making decisions likely to affect several people (Velasquez et al., 2023). When any institution...

Analyzing Motorola’s Struggles: Management Issues, Communication Gaps, and Employee Perception

Introduction To construct a profile of the company, Motorola was chosen as a struggling organization with management-specific issues. First, it is essential to mention that this corporation was one of the most successful mobile phone manufacturers worldwide (Anderson, 2008). However, particular wrong steps and managerial mistakes led it to struggle...

Bombas’ One-for-One Giving Model and Social Responsibility

Introduction Bombas is an example of a company that has implemented a business model that is based on a mission of social responsibility. Their mission-based model focuses on the concept of One-for-One Giving. Social responsibility is a concept that refers to the moral obligation of businesses to act in the...

Mission Mirroring in Nonprofits: Conflict Resolution

Introduction Mission mirroring is a conflict that arises in a non-profit organization and manifests as the problem it is intended to solve. This problem can affect different nonprofit organizations and impede them from achieving their intended social objectives. Main Body Mission mirroring arises from some employees finding a problem within...

The Leadership Styles of Steve Jobs and Elon Musk

Introduction Modern leaders that will be compared are Steve Jobs, the founder and CEO of Apple, and Elon Musk, a leader at SpaceX, Tesla, and other companies. The rationale for this choice is determined by these people’s achievements in the business world. However, their leadership styles have multiple differences; therefore,...

Subaru Motors Marketing Strategies and Customer Value Proposition

Introduction The selected company for the marketing manager internship position is Subaru Motors. Subaru is a vehicle manufacturing and distribution company committed to building high-quality, sustainable vehicles that positively impact the world. Subaru commits to making the world better by showing respect and love to everyone it interacts with (Subaru...

Airbnb’s Marketing Management: Strategies and Success of the Disruptive Brand

Executive Summary The marketing management of Airbnb was looked at in this case study. The organization has used the marketing mix to attract potential customers through a value-based pricing strategy, targeted segmentation, and advertising and promotion. In addition, Airbnb has customized its marketing strategies using a data-driven approach, built a...

Addressing Wage Disparities, Discrimination, and Diversity at Walmart: A Managerial Perspective

Abstract Managerial actions within an organization can profoundly affect its success or failure. Even Walmart Inc., the world’s largest retailer, has unique problems to solve daily. Employee unhappiness, poor wages, authoritarian management, and bias and discrimination complaints have all been cited as problems for Walmart. Despite employing over 2 million...

Galanz’s Market Strategy and Challenges in the US: A Porter’s Analysis

Porter’s Five Forces Analysis Galanz has a long history of growing from small production to a global brand, but despite its success, it still faces several challenges. Regarding the situation with the US market, it is necessary to analyze the external environment, which can be reflected in the competitiveness indicators...

Marriott’s Global Presence, AI Integration, and Competitive Edge in Singapore

Understanding Marriott’s Position Marriott is one of the largest hotel companies with a global presence in the world market. The main field of activity of the organization is the hotel business, in which the company covers all price categories, as it has hotels from a low-price category to a luxury...

Lululemon: Consumer Behavior, Market Challenges, and Growth Plans

Introduction Lululemon is a renowned international manufacturer and retailer of sportswear with a focus on high quality and fashion. The company produces goods for training, accessories, and health products. The company was founded in 1998 in Vancouver and, through its continuous development, has expanded worldwide with more than 500 stores...

Saputo’s Expansion Strategy to Brazil’s Dairy Market Through Franchising

Introduction During the time of major globalization, companies strive to not only maximize their revenue and improve technological processes but also expand overseas. For example, one such company is Saputo, a Canadian-based dairy producer. Cheese, milk, and cream goods with an extended shelf life, cultured goods, and dairy components are...

SABIC’s Financial Strategy and Market Dynamics

Introduction One should highlight that financial growth in business means expanding the company, its market, profitability, and potential, considering several elements. The financial performance of Saudi Basic Industries Corporation (SABIC) over the past three years has been volatile. For instance, according to the official website, in 2021, the EBIT margin...

The Sweet Delicacies Bakery’s Marketing Plan

Company Background The bakery Sweet Delicacies is to operate in Warwick town at a store in Cape Industrial Estate. The Sweet Delicacies Company’s mission is to be the best in Warwick town. The bakery’s primary focus will be producing exceptional cakes and bread with distinct flavors. Delivering outstanding service to...

Nintendo Company History and Analysis

Introduction Nintendo Company has been in existence for more than a century. Its founder Fusajiro Yamauchi specialized in the manufacture of playing cards. However, with time, the company shifted its operations to the production of electronic toys and video games. Resources According to Firestone (2011), Nintendo has adequate resources to...

Walmart Inc. Creating Better Work Environment

Introduction Working in the retail industry involves significant tension and psychological pressure as trade formulate high competition. In addition, trading implies close contact with the customers, and it is necessary to find an approach to clients and be able to win over. Retail trade also articulates high pressure on the...

The Main Challenges Faced by the Sports Business Industry

Introduction Due to the restrictions imposed by the COVID-19 pandemic, people are still reluctant to go to public places, even now that the risk of infection is low and most restrictions are no longer in effect. Sports venues suffer financially to a large extent due to the low level of...

“Our Iceberg Is Melting” by Kotter and Rathgeber

Introduction In Our Iceberg Is Melting, John Kotter and Holger Rathgeber tell a story about penguins whose iceberg is melting and cracking to transfer the message of the importance of organizational change. In the ever-changing environment, companies are expected to continuously adapt to maintain their competitive advantage and reach success...

Annotated Bibliography: Impacts of Poor Communication at the Workplace

Burksiene, V., & Dvorak, J. (2022). E-Communication of ENGO’s for measurable improvements for sustainability. Administrative Sciences, 12(2), 70. Web. The article explores the importance of environmental non-governmental organizations in contemporary governance. According to the authors, communication is crucial for coordination and cooperation for joint actions with private and public organizations....

HR Analysis of Walmart Inc.: Progress Report

Human Resource Management is essential to an organization since it controls the workforce and is responsible for the efficiency and production of the business. Walmart Inc., a worldwide retailer, prioritizes its employees and develops policies and measures to improve their working circumstances. The work done thus far on the final...

The Kroger and Albertsons Merger Analysis

Kroger and Albertsons, two large US grocery store chains, announced their merger in October 2022. The merger was expected to benefit customers, communities, and employees. However, the article by Creswell (2023) reports that the private-equity giant Cerberus and a group of investors may win the $24.6 billion deal. This poses...

The KiwiCo Firm’s Market Segment Analysis

Current Primary Market Segment I have conducted a thorough market analysis of KiwiCo and am eager to share my findings with you. After carefully reviewing the available information, it is clear that KiwiCo’s primary target market comprises parents of young children under the age of 18 (Gifts for Young Scientists,...

Occupational Health and Safety Act

Introduction The OSHA is the Occupational Safety and Health Act of 1970, which Congress created to ensure that workers maintain safe working conditions. OSHA is part of the US Department of Labor and covers most private and public sector employers. OSHA alliances establish a system of safety and work environment...

Negotiation Case Study: Negotiation and Conflict Management

Before analyzing the negotiation, it is necessary to consider the scenario and essential aspects such as purpose and participants. The interaction to be considered in this project is the negotiation of the sale of publishing rights for the book. I want to grant a second party the print and electronic...

Promotion Decision in Law Enforcement

Promotional endorsements in law enforcement are based on important decisions that correlate with major changes. There are multiple elements that are to be considered when deciding on changing one’s position within the police department. Namely, information on one’s experience, education, professional actions, community work, and character is required to make...

Transient Advantage in a Business Strategy

Introduction Transient advantage refers to a business strategy that believes that competitive advantages are often short-lived and encourages companies to find new strategic initiatives. Competitive advantage is an attribute that puts a company in a favorable business position enabling it to outperform its competitors. During operations, many businesses utilize their...

Reflection, Teamwork, and Professional Identity

Reflection in a Professional Setting Reflection in a professional setting is an essential skill to build and maintain if you want to succeed and progress in many aspects of life. Reflection is taking the time to pause and think deeply and objectively about our experiences, actions, and beliefs to gain...

The Walt Disney Company UK. Marketing and Advertising Strategies

The Walt Disney Company provides entertainment services and products. Since Disney has a broad market base, it employs multichannel marketing to reach the target audience extensively. Moreover, the Disney Company has enjoyed tremendous market success, particularly in Europe. Notably, poor marketing and advertising approaches are challenged by cultural clashes, financial...

Apple Inc. Technological and Operational Analysis

Apple Inc. is an American multinational corporation known worldwide for its high-quality computers, smartphones, media players, tablets, and other accessories. Since its founding in 1976, the business has consistently ranked among the world’s biggest technology companies, among such powerhouses as Amazon, Facebook, and Google (Komalavalli & Laroiya, 2019). The company...

Shopify Company Analysis: Average Industry Financial Ratios

This report focuses in the performance Shopify, a technological firm that provides one-stop solutions for individuals and companies that want to start and eCommerce business. The purpose of the report is to evaluate the company’s financial performance in terms of profitability, liquidity, financial gearing, and efficiency using financial ratios. The...

The Motorola Company’s Management Planning

Management Planning Poor management planning practices can impede the performance of an organization, and this is certainly true for Motorola. To understand how planning practices might be undermining their function, it helps to examine some fundamental managerial principles. First, there must be clear goals established in order for employees to...

Interview on Closing the Gap Between College and Career

Interview Summary Whether we go to college to get an education or secure good pay alongside the diploma has deluded many students. The tension between these dual expectations has made students scramble between getting concrete skill sets and workplace knowledge. Mr. Majette notes that the increasingly competitive job market puts...

Coca-Cola: Business & Corporate-Level Strategies

This paper analyzes the Coca-Cola company’s strategy management at the market level. In addition, the forces of the competitive environment and market cycles are being identified. The obtained characteristic of Coca-Cola allows concluding the effectiveness of the company’s most crucial corporate-level strategy. In general, within the framework of this paper,...

Leadership Approaches: Similarities and Differences

Introduction Leadership is the ability to lead other people from a position where one is endowed with power. Leadership is critical in all spheres of life, from family, society, business, and government. In most cases, in business organizations, the top-most leadership positions consist of the Chief Executive Officers (CEOs). In...

Strategies for Workplace Conflict Management

Introduction Conflict is a serious disagreement, a radical way of resolving a conflict between people. According to the American Management Association, modern managers devote about 24% of their time to it (Greer & Dannals, 2017, p. 317). It is dangerous for productivity to pretend that conflicts do not exist in...

Food Sustainability Assessment

Food sustainability is the ability to produce enough food to meet the current population’s needs without damaging or depleting the resources that future generations will need to survive. It is a complex issue that encompasses many dissimilar aspects of food production, including but not limited to soil health, water use,...

The Pert Mustang Restoration Project

Proper planning when restoring a car is essential. Every nuance can play an indispensable role not only in this aspect but in many other industries as well. Regarding the case provided in the work, there are a considerable number of details, each of which is important, and it is necessary...

Managing Generational Differences in the Workplace

Generation refers to all people of the same age in a group or country, especially when they are assumed to have had similar experiences or opinions. Most of the time, these varied groups are adequately represented in the existing workforce. In a multigenerational workforce, people from different generations, such as...

Acer Inc.’s Strategies in International Markets

Introduction Acer, Inc. is a company based in Taiwan, serving several nations. It specializes in advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer is a company that can provide innovative and high-quality products at a lower price than its competitors. Acer’s competitive advantage lies in...

The Booking Firm’s Customer Relationship Management

Introduction Booking.com is the world’s most famous hotel search and service. Due to this system, people from all over the world have been able to book a hotel room. Booking.com was the result of a merger between European online booking firm Active Hotels and Booking Holdings, an online hotel search...

The Netflix Firm’s Market Environment in India

Introduction The streaming video-on-demand (SVoD) services market continues to expand with immense speed. Netflix is one of the largest platforms in this business, with over 151 million customers across the globe (Kumar et al., 2020). However, the firm struggles to establish its presence as the top service provider in India....

Ethical and Legal Challenges at Activision Blizzard

Introduction Companies that employ numerous people often become subject to different legal and ethical challenges that frequently arise due to the failure to ensure proper management. Every year, notable companies encounter issues concerning their ethical conduct, which eventually may translate into lawsuits and conflicts with their employees and partners. The...

Apple Inc.’s Change Project Implementation

Statistical Technique The statistical techniques refer to the control and design frameworks used to analyze various aspects at different company levels. Some standards determine the effectiveness of control and quality measures. For Apple, there are several choices, such as Total Quality Management, Continuous Quality Improvement, and Six Sigma form a...

International Business vs. Domestic Business

International business is a business activity that encompasses the transfer of resources, goods, services, and information across countries. In simple terms, it is the carrying out of trade and investment activities across countries (Cavusgil et al., 2022). The business activity entails crossing geographical boundaries, and as a result, it is...

The UnitedHealth Group’s Business Strategy

Introduction An organization’s business strategy and its relationship with its internal and external environments play a major role in its success by guiding policy development and decision-making toward achieving goals. Thus, a business analysis assesses an institution’s corporate strategies to identify the need for change and design solutions that maximize...

Leadership Style and Its Impact on Employees: Case Study Analysis

Leadership style is an important aspect of any kind of business, company, or organization. It includes methods of management, motivation, cooperation, control, penalties, and other factors related to the management of employees. Leadership has a direct impact on the company’s profitability and work efficiency, as it affects the motivation of...

Servant Leadership in a Police Organization

Introduction Servant leadership is one of the popular leadership theories that can be applied in different organizations to increase their effectiveness, improve the general performance of employees, and enhance the relationships between leaders and their followers. This paper studies servant leadership, explicitly comparing and contrasting its traits with the major...

The Triangle and Diamond Fraud Schemes

Abstract Fraud examination requires determining who may be guilty of the crime and finding vulnerable places in the organization that made the crime commitment possible. The fraud triangle is a model that analyzes three components: pressure, opportunities, and rationalization. They are connected with fraudulent behavior, and usually, the crime is...

Professions: Safe and Unsafe Jobs

Introduction Currently, there are justified fears that many popular professions will lose relevance. One of the main reasons for this is the development of scientific and technological progress, which creates artificial substitutes for human labor. The speed of scientific development suggests that computer technology displaces many professions in a fairly...

Human Resource Management: Concepts and Theories

Conceptual Framework In view of impending workplace challenges, human resource management (HRM) must be reorganised to include long-term development, regeneration, and rejuvenation of human resources (Cansoy, 2019). Long-term human resource management necessitates strategic human resource management. On the current labour market, occupations that are restricted due to the presence of...

True Religion Jeans: Flash in the Pants or Enduring Brand?

Introduction True Religion is an American designer jeans and denim brand. The brand was founded in 2002 in California. At the dawn of the new century, when the fashion industry was undergoing dramatic changes, and many brands were trying to figure out where to go next in a rapidly changing...

Coca-Cola: Working Capital and Supply Chain Management

Coca-Cola is a major multinational corporation with a well-developed supply chain management. The company’s working capital is appraised as the biggest, which ensures stable positions in the beverage industry. Its financial aspect is available online to demonstrate its transparency to the public. This paper aims to dwell on the working...

Factors Influencing Coffee Market

Summary Coffee is the most basic beverage for consumption in countries like America and Europe. Many behaviors have been adapted and are now rotating around coffee. People in white and blue-collar jobs pass by coffee shops in the morning and grab their specialty. During breaks and free time, students go...

Strategic Development Opportunity of Five Guys Enterprises LLC

Introduction Large companies are interested in new markets where their products can be sold. The hospitality industry, including the restaurant business, is no exception. The Five Guys network of fast-food restaurants is world-famous, providing customers with high-quality products. In many countries, restaurants of this network operate on a franchising system....

Assessment of CIMERWA PPC Using Strategic Analysis Frameworks

Introduction CIMERWA Cement Company was founded in July 1984 as a government parastatal in Muganza Sector, Rusizi District, in the Western Province of Rwanda. The company was initially called Ciments du Rwanda and was established under a cooperation trinity between the Government of Rwanda and the People’s China Republic. However,...

The Garden Depot’s Use of the DMAIC Approach

DMAIC is one of the strategies used in management to improve business processes and manage them effectively. It was developed by Motorola company, and now it is a part of the Six Sigma management philosophy. It consists of several stages, including define, measure, analyze, improve, and control, that create its...

The Paralyzed Veterans of America Case Study

Introduction Description of Scenario This case study involves a chartered organization by the US government called the Paralyzed Veterans of America (PVA). According to the case study, PVA is a philanthropic organization that focuses on serving the needs of American veterans who have suffered from spinal cord diseases and injuries...

Sustainable Strategic Initiative: UNIQLO

This case study reviews a Japanese-founded company UNIQLO, which launched the All-Product Recycling strategic initiative over 15 years ago, which embraces reusing and recycling. Customers may drop used clothing off in local stores, which then distribute it to people in need or recycle it (RE.UNIQLO, n.d.). The scope and commitment...

Western and Eastern Philosophy: Differences and Their Religious Causes

Philosophies are reflective of nations’ lifestyles and perspectives on ethical decision-making. Western and Eastern philosophies have borrowed a lot from religious movements. There are two differences between these philosophies, including the individualism-collectivism dimension of ethics and the conflict of predetermined rules and searching for truth. Firstly, Western and Eastern philosophies...

The Zappos Company’s Financial Considerations

Zappos is an active business entity that conducts its operations online. The organization stocks a wide range of products, including shoes, clothes, and appliances (Askin & Petriglieri, 2016). Accordingly, Zappos is a subsidiary of Amazon but operates independently. The following section covers the online retail firm’s financial consideration by focusing...

Southwest Airlines’ Internal Financial Analysis

Introduction Financial analysis pertains to corporate finance and investment business economics. Internal financial reporting is a corporate practice involving the compilation of financial records for frequent internal usage (Khoja et al., 2019). The documentation may contain classified data, such as institution metrics, economic condition, scorecards, net present value (NPV), and...

Microsoft Office and Indian Culture

Introduction The global development of any company and the popularization of new products require an enhanced understanding of the selected region’s peculiarities and how they can be used to boost the firm’s evolution. Thus, Microsoft and its most popular product Microsoft Office can benefit from improving its presence in India...

SWOT Analysis of Tesla Company

Introduction SWOT analysis is an effective method for assessing the main performance factors of an organization or business. The purpose of the use is to identify the areas of opportunity and the main threats to the enterprise, covering all the necessary aspects (Clark, 2017). SWOT analysis includes strengths, weaknesses, opportunities,...

Marketing Interconnection With Organizational Departments

The marketing process directly correlates with organizational success. Through effective marketing, companies can examine the market through a STEEPLE analysis. Indeed, cooperation between the marketing department and other elements within an organization is vital through assistance and insight into efficient strategies and business processes. Namely, the departments that primarily benefit...

The Strategic Management Process and the Day-to-Day Management

The day-to-day manager, who may also be referred to as the functional manager of the organization, is the person who is in charge of making choices regarding what is most beneficial for a particular department or group inside the firm. It involves dealing with problems as they crop up and...

The Occupational Therapy Assistant Profession

Being an occupational therapy assistant has several significant advantages. Primarily, it is a valuable opportunity to realize one’s desire to help people. In this regard, this profession allows one to directly solve various problems of patients, thus making a considerable contribution to society as a whole. In addition, the assistant...

EasyJet: Financial Management

How Companies Can Manage Events with a Global Impact Global disruptions like the Covid-19 pandemic have a dramatic effect on global trade and often come as a shock to businesses. The appropriate response for companies typically involves building organizational resilience to anticipate current challenges as well as anticipate and address...

Valuing Walmart’s Business Model in 2010

Summary In 2010, Walmart had a market value of $210 billion, more than the value of the following five largest retail companies combined (Miles,2019). Walmart remained the largest company in the world in terms of market value. The company’s revenues and profits grew in 2010, and its stock price increased...

The Bombardier Aerospace Firm’s Business-Level Strategy

Introduction Bombardier Aerospace was a successful aircraft development firm; it successfully competed with other manufacturers, concentrating on the production of local jet aircraft. In 2004, Bombardier Aerospace announced plans for a new C-Series aircraft. Three years later, the company has not decided on the new batch, which caused doubt among...

Enhancing Work-Life Balance and Performance at the Home Depot

Background Finding the balance between work and life is one of the major struggles people face nowadays. Many factors explain such a condition, but the most important among them are changes in the labor market’s demographic composition, increased quantity and pace of work, and surged competition (Bataineh, 2019). Moreover, it...

Human Resource Management: The Use of Metrics

Metrics from the field of human resource management (HRM) are frequently applied to assess the effectiveness of the HR function and the various facets of human capital associated with the workforce. The most effective metrics are those that present management with information that is both pertinent and useful to the...

The Starbucks Firm’s Consumer Behavior Research Methods

Introduction At first, Starbucks serves as one of the wide-reaching coffee chains globally. It is estimated to have a revenue of $24 billion and more than 350000 (Snell & Lemley, 2017). The case study encapsulates Starbucks’ crucial steps it implemented to design a financial product anticipated to create an added...

Change Management in the Digital Age

Abstract Change management in the era of digital transformation is a critical need for any company. Companies must adapt to the pace of external market change to maintain competitive advantage, increase profits, and increase customer base. Lack of such adaptability leads to loss of customer trust and, as a result,...

The Coca-Cola Company’s Diversity and Inclusivity

My personal definition of diversity is the unification of people from different cultures, ethnicities, religions, or any other distinctive backgrounds or criteria that results in cooperation and mutual benefit for all members of such a group. In my opinion, such a description should be utilized over the others because it...

Improving Management at SNHU Pet Supply Company

Management skills are essential components of any group to accomplish organizational goals. The issue of SNHU Pet Supply Company affects team members and decreases the overall motivation and collective spirit. Managers send out detailed lists of tasks weekly, making employees stressed, as team members should explain any task deviations. Some...

Productivity in Operations Management

Operations management is a practice that implies the control of the production of goods or services. Namely, researchers define the concept as the field correlating with organizational planning, quality control, inventory management, scheduling, and managing purchases (Wolniak, 2020). A potential critique can be exemplified as the complexity of the field,...

Development Strategy: The Case of Cochlear

Introduction Setting policies, processes, and priorities in order to increase a business’s or organization’s competitiveness is the practice of strategic management. Strategic management often focuses on efficiently allocating personnel and assets to accomplish these objectives. Strategic management in the realm of administration includes the development and execution of the main...

Amazon and Uber Firms’ Target Markets and Competitive Advantage

Introduction For any company, it is essential to establish its target markets and implement effective practices to develop and maintain a competitive advantage. According to Schroeder and Goldstein (2020), businesses need to ensure that their products or services offer value to customers. This objective cannot be achieved only by ensuring...

Occupational Health and Safety Communication

It is hard to disagree that the importance and value of Occupational Health and Safety (OHS) cannot be overestimated. OHS allows for improved employee productivity, reduced workplace illnesses and injuries, retained workers, and numerous other advantages. Schools are no exception because educators and students need to be aware of the...

Principles of Marketing in Lewis Road Creamery Company

Lewis Road Creamery Company shows excellent results in the New Zealand market and has good prospects to gain a great foothold in the international arena. One of the main strengths is the product’s high quality, achieved by Lewis Road and Whittaker’s joint efforts, and an ever-expanding assortment (Fernandez, 2020). The...

The Emirates Airlines Company Analysis

Introduction In modern times, the field of tourism continues to develop and improve actively. Moreover, the number of trips over long distances is significantly growing, leading to the increased popularity of air travel. One of the companies providing such a service is Emirates, founded in 1985. Despite its short existence,...

Impact of Online and Traditional Shopping on Society

Shopping has become an integral aspect of modern life. According to the rise in popularity of the internet, the development of online shopping turned the process from a necessity into entertainment and stress relief. The shift in consumer culture brought new possibilities but also unknown risks. While traditional shopping offered...

Mary Teresa Barra’s Transformational Leadership

Introduction One of the key elements of organisational performance stems from the management’s ability to make correct decisions and lead the company in accordance with the outlined objectives. The case of Mary Teresa Barra, CEO of General Motors, is an interesting and informative example of how transformational leadership can result...

Emotional Intelligence in Leadership

It is hard to disagree that successful and effective leaders should possess specific qualities and skills that may help them in decision-making, creativity, and other business processes. One of the main components of leadership and management is emotional intelligence (EI), which distinguishes a real leader from ordinary staff members with...

Critique of Amartya Sen’s Position on Business Ethics

Introduction In this essay, I argue that Amartya Sen’s consideration of the importance of trust in business politics is not entirely rational. I will initially explain Sen’s position in the paper by providing a general research summary. I will then focus on the specific examples Sen notes nonprofit values as...

7-S Framework Organizations Assessment Tools

Abstract Organizations apply a range of tools to analyzing their performance, measuring its current quality, and identifying the necessary improvements. Among those are the 7-S framework, the balanced scorecard (BSC), the SWOT paradigm, and its PESTLE equivalent. Using each of these separately enables resolving particular issues but leaves gaps, for...

The Marketing Process Within the Energy Drink Industry: V Fusion + Energy

Abstract The current business climate influences any marketing strategy’s success. The marketing manager must thoroughly analyze the market while designing a marketing strategy to identify the most influential environmental factors. Regulators and the general public are becoming concerned about the potential dangers of energy drinks. The marketing manager’s job is...

Importance of Motivation for Employees

Motivation refers to an internally generated drive to achieve a goal or follow a particular course of action. Highly motivated employees focus their efforts on achieving specific goals. It’s the manager’s job, therefore, to motivate employees—to get them to try to do the best job they can. Motivated employees call...

Corporate Social Responsibility and Irresponsibility

The concept of corporate social responsibility (CSR) suggests that the company voluntarily assumes additional obligations to society. That is, it not produces high-quality and safe products, but also invests additionally in its employees, the environment, and the territory of its presence. In addition to the fact that the company must...

Human Resource Practice, Leadership and Management

Introduction Contemporary Approaches to Human Resource Management and Development Human resource management is a factor within the organization that prominently influences the asset value and competency in the marketplace. The department deals in the optimal coordination of employees towards enhancing appraisal exchange. The intensification in digital entrepreneurial practices globally fostered...

Social Media Misuse at Work: Work and Employment

With technological advancement, humanity entered a new era of work environment, filled with smart devices, social media, and instant messaging that affects workers’ lives. However, how does this mix really affect people’s work and mental health? The answer is not something that many would like to know. Relying on the...