Situational Analysis of Apple Inc. Corporation

Description of the Company Apple Inc. is a telecommunications firm that manufacturers sleekly designed communication gadgets such as iPhones, iPads, PCs, iMacs, and other software offerings that work together with telecommunication devices. Apple Inc is headquartered in Cupertino, California with over 350 retail stores globally (Hitt, Ireland & Hoskisson, 2012)....

Nova Energy Drinks Company

Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk...

Price Policy of Hillside Veterinary Clinic

Hillside Clinic is a veterinary facility that prides itself on the quality of its services and individualized approach to its customers. One of the provided services is the emergency treatment of pets at night and on weekends. However, the price of delivering care on these hours is twice the normal...

Consumer Behavior and Advertising Effectiveness

Introduction The current report is aimed at investigating the effect of advertising on consumer behavior. Commercials and advertising messages have gained a significant level of influence on potential customers, thus defining the marketing success and the following revenue-generating of businesses. If the consumer is relevantly exposed to an advertised stimulus,...

Followership and Servant Leadership

Introduction As a relatively new concept, servant leadership poses numerous challenges for modern leaders seeking the best management approach. This style is often critiqued for being too similar to followership. While it has some identical core characteristics, understanding what is different is essential in shaping one’s approach to an organization....

Apple Customer Satisfaction: Anticipating Customer Needs

Anticipating customer needs is imperative for businesses willing to grow their market share. In highly competitive markets, the ability to meet customers’ evolving needs with each new product is among the main predictors of business success. The technology sector is an excellent example of a market where companies have to...

Spend Analysis, Six Sigma, and Business

Introduction The professionalism of a specialist, especially in the field of business, is determined not only by experience but also by available skills. Their quantity, as well as their specificity and uniqueness, are equally important. In particular, they are necessary for different assessments and calculations of varying degrees of complexity,...

Dove Advertising Campaign “Real Beauty”

Thanks to the development of the media and social networks, people think about what is happening in the media space and express their opinion about it. Discussion of a Facebook post, a tweet, or a video can be complex, or even aggressive because content creators have tackled a controversial topic....

Marketing and Management Tools for Netflix

Marketing is a procedure that is used for identifying and looking forward to satisfaction of customer needs. It is a process that works within the set target, anticipated output and goals to be met. Competitor’s strategies are also analyzed and exceeded. It deals with provision of changing requirements and needs...

HE Sara Al Madani: One of the Brightest Examples of Women’s Success

Introduction Her Excellency (HE) Sara Al Madani is one of the brightest examples of the success of women in the entrepreneurial domain. She has started her career as a designer at the age of 15 and has since managed to garner recognition both in the native country and on a...

An Interest in Supply Chain Profession

Introduction I developed an interest in the supply chain profession when I was still in high school. My motivation was the many job advertisements seeking graduates in supply chain management. The global economy is still recovering from the recession, and unemployment rates are high in most industries. Many college graduates...

Anheuser-Busch InBev: International Marketing for Success

Introduction According to Anderson (2010, p. 28), “internationalization is one of the most important and pervasive forces that reshape the competitiveness of business environments”. It has largely shifted the basis of competitiveness in companies and makes it necessary to understand global regions as one vast market (Forsgren, 1999). Internalization has...

Effective Communication in Business Administration

Introduction Communication in business has curved its own niche as an important tool used to drive the activities of a business. It is used to sell a product, publicize a business entity and pass information to both the internal and external elements of the business, among other uses. This report...

Stock Market: Fundamental and Technical Analysis

Introduction The economic recession of 2007 affected the operations of many companies and the interests of the public regarding investing in the stock market. The Federal Reserve of the United States adopted immediate measures to intervene and stop insolvency. However, the bond-buying program did swell not only the central bank’s...

Online Business: Amazon vs Traditional Booksellers

The online business that I am going to compare and contrast is the online bookseller, Amazon, against any traditional bookseller. The question is really, how are there any traditional booksellers still in business? Amazon enjoys so many competitive advantages over the traditional bookseller and has so transformed the way in...

Disney Corporation: Company Analysis

Introduction The Disney Corporation is a popular company in the entertainment industry. This report will briefly examine the history of the company and discuss its products and services. The financial position of the corporation in the last five years will also be briefly discussed. This paper aims at presenting a...

Management Process Functions: Planning, Organizing, Leading, and Controlling

“Management is the art and science of getting things done through others (The Meaning of Management, Para. 3)”. Management is all about planning, organizing, leading and controlling to achieve the set goals of any organization to be competitive. This is one of the most practiced human activities. Management is essential...

The Role of the Organizational Process in Business

Effective Model of Company Organization According to Simon H., an effective and efficient model is based on the level of competitiveness and the ability to adapt to a highly dynamic environment. Simon aimed at exploring the management theory that is best suitable in increasing the cohesiveness and unity of various...

Contemporary Theories on Leadership

General trait theory and grand person theory According to Trait theory, there are various characteristics that distinguish between leaders and followers. These characteristics are innate, that is, people are born with them and as a result, there are those people that are born leaders while others are born followers. Regarding...

Implementation of a Customer Relationship Management

Introduction Customer Relationship Management (CRM) is the approach and the process that an organization chooses to adopt and implement in order to maintain customer loyalty amongst current customers and to attract in prospective customers. Purpose of CRM CRM strategies are designed to build upon current customers and to ensure that...

Management Skills Research Papers: The Process of Researching

Introduction Management skills research papers are generally regarded from the perspective of the strict structure requirements and the thorough preliminary background researches. Considering the necessity to provide detailed information on the matters of the required managerial skills in the context of the corporate culture and the values of the marketing...

BMW: Global Financial Management and Summary

Outline Global operating companies are always facing financial risk related to currency volatility. It affects all aspects of the global companies. Global automobile industry is a major industry which is affected crucially by the currency fluctuations. In this case study, the foreign exchange risk management strategy of BMW, a major...

History of Project Management

According to Marion (2002), project management is an activity that is concerned with organization and its processes. It is more commonly associated with applications in computer engineering and information technology. The process of project management entails the management of resources and teams that are involved in the project this assists...

Cross-Cultural Management and Challenges It Faces

Cross-cultural management describes how an organization operates across its cultural context and the difficulties it encounters such as diversity in terms of values and beliefs of different cultural groups. These diversities have a bearing on the modes of management from leadership, motivation and negotiation (McCaughey & De Cieri 2002, p....

The Alan Louis General: Case Study

In the Alan Louis case study, the analysis of research data indicates a serious need for marketing. This is indicated by the fact that people who have received services from Alan Louis General and people who have never enjoyed their services have very different opinions of their services. The need...

J.M. Smucker Company: The Internal Analysis

Executive Summary Internal analysis of an organization helps the organization determine its internal strengths and weaknesses. The J.M. Smucker Company is the leading manufacturer and marketer of branded food products in Northern America. It manufactures ice cream toppings, fruit spreads, beverages, health and natural foods, natural peanut butter, and shortening....

FedEx, UPS, and DHL Comparative Analysis

The difference in Investment strategy between FedEx and UPS FedEx in comparison to UPS focuses more on operating independently. The management in all its companies is given the freedom to make independent decisions to deliver the best kind of service to its customers in their consequent markets. They, therefore, end...

Managerial Decision Making Process

Would firms increase their revenue if they were to lower hearing aid prices? Evaluate the situation by doing a critical analysis? When the price of a product increases tremendously the demand for that particular product tremendously decreases. The given situation is that the firm wants to maximize its profit by...

Swatch Group’s Brand Audit and New Positioning

Brand Mantra, Core Brand Values & Brand Identity Swatch Group is repositioning and rebranding its products due to the vast competition that it is facing from other dealers worldwide, by doing so Swatch group is trying to recover its customers and retain the market share. Swatch Group should start more...

Wendy’s: Analysis of Building Marketing

Wendy’s in an international fast food restaurant chain and claims to be much better than other fast food places. The commercial shows that even in the height of recession, Wendy’s provide 3 varieties of economical burgers at less than a $1 apiece. The commercial was created by Wendy’s for selected...

Delegation in Leadership Process

Outline This is an essay which discusses some questions related with delegation, which is a core element of leadership. The discussion questions are – Is delegation significant in leadership? Will leadership work without delegation? And what are the respective roles of leaders and followers in the delegation process? Introduction Is...

Apple Incorporation: Business Strategy Analysis

Introduction Apple Inc. is a company that specialized in the production of high technology consumer electronics, computers, and software. Established in the United States in 1976 the company essentially increased its sales only during the last ten years. Among the products of the company, almost every consumer in the world...

Effective Public Relations in the Fashion Industry

Public relations play a crucial role in the modern world because they have a great impact on the perceptions and attitudes of potential buyers. Public relations perform the necessary functions of informing and persuading, which are both complementary and conflicting. Consumers want it to guide their consumption decisions in an...

Southern Comfort Company’s Promotion Strategies

Introduction The southern comfort company is a liquor company. As such, the company is restricted in the way it advertises its products. In T.V. advertisements, for example, the company and others like it are only allowed airtime at night hours to do their promotion. All these rules are founded on...

Woolworths, Australia: Organizational Change Management

Introduction Change is a human enterprise, the how and why of things consists of change in general. Change management is the set of procedures that are useful in the implementation of the valuable resources like the people, team and the organization to reap the fruits of success. The change process...

Measurable Factors of Success of Ceo Jim Cantalupo

Leadership is an important factor that is essential to successful organizations. This is a case study of the turnaround of McDonald’s Corporation after Jim Cantalupo took charge as CEO. It will also provide a competency model for an ideal CEO candidate for the corporation. It will also look at the...

How Charlotte Beers Can Provide the Best Stewardship for the Ogilvy Brand?

Introduction The issue in analyzing particular case studies or stories of business success is that they can be suited to any purpose or aspect, such as marketing strategies, leadership, creativity, HR management, etc. Faults and achievements can be interpreted to point to specific aspects as the basis of success or...

BackYard BBQ: Strategic Analysis of Survey Findings

Introduction: Objectives and Methodology Given the saturated nature of the fast food market in Australia, client Backyard BBQ were keen on identifying marketing opportunities that might be gleaned from consumer research. This study was therefore conducted chiefly to validate the views of Back Yard management about the trend toward healthy...

Compensation and Security in Organizational Management

Compensation system is an important part of organizational management and effective resource allocation. Managing compensation is based on plans and involves three distinct goals: attracting and retaining qualified staff, motivating employees, and controlling costs. Although the HR manager would like to achieve each goal, it is also true that it...

Customer Service at Boeing

Introduction Boeing, like many other aerospace companies, needs to ensure that its clients are fully satisfied with their services or that their consumer expectations have been fully met. The paper shall look at how Boeing does this and analysis carried out on its effectiveness. Customer service at Boeing There are...

Organizational Change Models by Kurt Lewin, John Kotter, and William Bridges

Introduction The merger of two companies with different organizational cultures inevitably creates difficulties for the manager who has to adjust his or her leadership style to the needs of the corporation and regulate workplace relations among employees. In this case, we are speaking about the fusion of two departments which...

Pricing and Marketing Strategies for Windows and Office That Microsoft Should Follow

Introduction For a long time, the Microsoft Company has had huge profit margins through employing the monopoly power it has to hold constant the prices of the company’s software at all times regardless of the business situation. However, in these times of horrible downturn and ever-increasing competition, the CEO of...

Human Resource Management and It’s Functions

Introduction Human resource management (HRM) is the logical and strategic approach to the management of the most important assets (the employees working there and contribute to the fulfillment of the business’s goals individually or collectively) of an agency or organization. The term personnel management has been substituted by the terms...

How Does Wal-Mart Benefits From Green Sustainable Supply Chain?

Outline Environmental change has begun to grip the world with consistent patterns of turbulent weather conditions which have resulted in extreme heat waves, rainfall, snowfall and hurricane in most parts of the world. Under the circumstances it becomes important for people to be concerned about taking remedial measures in reducing...

Motivational Problems at Workplace

Managers have the responsibility to make workers motivated since lack of it can be a source of many problems in the workplace. Motivation is the reason why people want to work. There is a gap that exists between an individual’s desired state and the actual state. Motivation, therefore, is a...

The Coca-Cola Company in Sub-Saharan Africa

This is a research of international business activities of Coca-Cola Company in Sub- Saharan Africa. Coca-Cola Company is a multinational company with its origin in Atlanta, Georgia. It was invented by Doctor John Pemberton in May 1896. Today, it’s the world’s leading beverage company in the world. Along with Coca-Cola,...

Warren G. Bennis’ Contribution to Strategic Human Resource Management

Introduction Several scholars have had their share of contributions to the field of strategic human resource management. They have tried to point out the different factors that play an important role in the ensuring of an efficient Human Resource Management strategy. Among those whose contributions have stood the test of...

Managing Diversity and Creating Equal Opportunity at Workplace

Introduction Despite the expanded role of women in the workplace over the last three decades, the proportion of women continues to decline at progressively higher levels in managerial hierarchies the higher the level in the organization, the fewer women are found. Understanding the work environment is crucial to understanding what...

IKEA Supply Chain Analysis

The performance of every business company that deals with the production of goods from raw materials is greatly dependant upon the supply chain, i. e. the cycle of getting the raw materials, their processing, and production of goods, storage, and distribution of the latter. IKEA, as one of the world’s...

Outsourcing in the UK: Influence and Impact

Introduction In this era of globalisation, outsourcing is a common business practice resorted to by different countries. The quantum of outsourcing has greatly increased in the recent years. UK and USA are the two countries which outsource vast amount of business. Information technology is the most commonly outsourced industry. It...

The Optimal Choice of Entry Mode in Business

Abstract To discuss the statement “the optimal choice of entry mode depends on the firm’s strategy”, this paper would consider the relationship between International strategies and entry strategy, and the meaning of international strategy, and foreign market entry strategies etc. This essay would also evaluate the advantages and disadvantages of...

Fashion Industry Analysis: Interview With J. Jamshed

The fashion industry is as dynamic and changing as a business could ever be. Just when one gets a firm hold on the existing trends, the fashion industry takes an unpredictable turn. To be able to evolve as an entrepreneur in this industry, one requires more than just talent for...

Bradford Bingley Company: Case Study

About Company It is a company that offers a wide range of products to its customers. The products are saving products, financial planning service, insurance products, mortgage products and loans. The company was formed in 1964 after the merger of the Bingley Equitable and Bingley that was formed in 1851....

Competitive Advantages for Yahoo

Introduction Yahoo is an internet services provider in the global community; it has grown for a period of time now as a portal company. The company has had its share of challenges and success just like any other company in the market. The company has a huge market share and...

Angel’s: The Market Plan

Executive Summary The marketing plan has been formed on Angel’s and the chosen product is Angel’s Carpet, Flooring, Lighting, Beds, Rugs, curtains and blinds which has taken the leading position in the local market. The macro-environments that influence an organisation’s activities are demographic, economic, political-legal, ecological, socio-cultural, and technological. These...

Statistical Process Control (S.P.C)

Statistical Process Control as a function and tool of management aiding the best possible evaluation and implementation of programs, portfolios, and processes in organizations and enterprises by adhering to process centers consistent with outcome expectations. It is possible to engineer the best efficiency of time and product quality, thus optimum...

29 Leadership Secrets from Jack Welch

The concept of visionary leadership Principle 1: Utilize organizational change to maximize operational effectiveness. Principle 2: Make sure that your chosen leadership style corresponds to objective reality. Principle 3: Never think of process of management as such has to value in itself. Principle 4: Never embark on designing leadership methods,...

Organizational Design: Supply Chain Management

Introduction The supply chain is used in every type of business. And the supply chain is followed in all spears of a business. The term “supply chain management” has two parts – “supply chain” and “management”. Supply chain is the circle where the work of passing the raw material, work...

Lawsuit Defense Strategy Analysis

A decision tree or tree diagram is a decision support tool that uses a graph or model of the decisions and their possible consequences, including the chance of event outcomes, resource costs and utility. The decision tree is used to identify the strategy most likely to reach a specific goal....

Strategic Management: Importance of Leadership

Introduction The importance of leadership in manager’s communication and the areas of manager’s participation in developing skills of employees etc are discussed here. This study is intended on change aspect of company and explains the generic strategic direction formulated by management and actually implemented by leaders. Communication and learning Communication...

Employee Relations and Trade Unions

Employee relations is a term used to describe the legal environment of the employment relationship. While traditionally, this has been the major focus for business entities, there has been a shift in accepted wisdom. Businesses now focus on a wider range of factors and place a greater emphasis on other...

Marketing Strategies for Launching a New Brand

Introduction Brand positioning, product differentiation and understanding competitors are three distinctive marketing strategies for launching a new brand in the market dominated by one brand. Through these strategies, organizations aim at make continuous improvement in their product marketing strategies for sustaining in the industry, with a sizeable market share. By...

Human Resources Recruitment and Selection

One essential human resources management task is to make sure the organization is properly staffed. It means that the organization should take into account diversity management principles and cultural changes, equal employment opportunities laws, and discrimination laws. When done effectively, the staffing, recruitment and selection process provides a flow of...

Frito Lay: Control Measures

The greatest want of any organization or corporate body is to ensure that it meets its objectives and maximize all the available opportunities. This is only possible if the management is able to monitor the performance of the entity with comparison to the predetermined standards and take the necessary action...

Studying Organisations: The Hawthorne Experiments

Introduction The Hawthorn experiments marked a new direction in research of motivation and productivity. More than half a century has passed, and productivity remains a concern of management. Labor conflict continues wherever bosses are not fair or considerate of worker’s needs. Design of work tasks continues to be studied, systems...

Lakeland Wonders: Case Study

Executive summary The case of the Lakeland Wonders is the classical example of the conservative outlook of the business world. Cheryl Hailstorm, CEO of Lakeland Wonders, proposes progressive modifications of the company’s development strategies, while the senior management resists them stressing the possibility of failure in international markets resulting in...

Organizational Culture and Employee Engagement

Introduction Organizational culture represents what an organisation is and not necessarily what an organisation should have or what it has. It is more sublime and differs from the hype created by terms such as corporate social responsibility. It is made up of the experiences, values, attitudes and beliefs and is...

Operations Management in Business

“Our reputation rests on bringing these products to market in a timely, reliable and environmentally responsible manner” (Overview 2008). Reputation in business is an important contributor to its success. The manner in which a company carries out its operations is vital to developing a good name. The role of the...

Retail Environment: Employee Relationship, Channel Strengths and Weaknesses

Introduction: Customer service philosophies Retail merchandise involves the sale of goods from a fixed location or by post for direct consumption by the buyer. Retail industry has brought in unique changes in the whole process of production, distribution and consumption of consumer goods all over the world. In the nine...

Restaurant Management: A Career Perspective

The job of a restaurant manage is one of the most varied careers in existence. It is the manager’s responsibility to offer service, food and drink to the public at a price they are willing to pay. This sounds more simple than it really is. Many people think managing a...

S-S Technologies Inc.’s Organizational Growth

The case study on S-S Technologies Inc. portrays the importance of an effective organizational design for a continuously changing environment. SST, though was experiencing excellent growth in a period of recession, was plagued with problems that haunt fast-growing organizations. The case brings forth the dilemmas that SST top management faces...

The Concept of Consolidation Accounting in Company

Decision to Consolidate The decision to consolidate financial statements when a company acquires a small company is based on the general rules listed below. The acquiring company will own the majority of the voting interest. The ownership of the voting interest exceeds 50%. In either case, the company has to...

Stella McCartney’s Falabella Bags: Creating and Capturing Value Through Bags

Introduction Stella McCartney’s Falabella bags have become an iconic product despite the industry’s scepticism regarding the reduction of the use of animal-sourced materials. Its success is attributed to the fact that the accessory was issued as an opposition to the traditional view of luxurious handbags and also introducing new materials...

Burger King Whopper vs. McDonald’s Big Mac

Introduction Unrestricted, continuous, fast food alternatives, Burger King and McDonald’s represent the leading chains across the globe. Researchers should seek to establish the company that has cheaper, better quality, and healthier options of the two (Soo et al. 2117). It is for this reason that this paper presents a comparison...

Fitbit Firm’s Integrated Marketing Communications

Introduction The three key communication channels used in marketing communication plans are digital marketing, TV or radio advertisements, and sales promotion. The present paper will aim to discuss the recommended use of these communication channels by Fitbit, which will help the company to become more profitable. Communications Channel 1: Digital...

Corporate Culture Divergence in International Organizations

Executive summary Culture variation across the international organization is defining the way multinational corporations operate in the global market. In this paper, the researcher was interested in analyzing how international companies are forced to embrace new cultural beliefs and business practices based on the local forces. Data was collected from...

Costco’s Business Strategy and Model

The current essay analyses an article by Stone about the Costco company (55). The article analyses the business development and its growing into one of the most successful corporations in the United States. It is mostly concentrated on CEO Craik Jelinek because his management is probably the reason for Costco’s...

Vehicle Exporting: From United States to Mexico

Purpose The purpose of the given executive business plan is to demonstrate the underlying ideas, market features, and business approach of exporting vehicle or auto parts from US to Mexico. Therefore, the latter country will be analyzed and overviewed in detail, because it is a target market. In order to...

The Role of Time Management in Leadership

Introduction Modern leaders pay much attention to time management as it is one of the constant and irreversible things in the work of any organization. Once it is wasted, it can never be returned or used again. Therefore, the task of any leader is to make sure that time is...

Recommendations From a Millionaire: A Clear Example of a Post Hoc Fallacy

Arguing a specific idea might seem like a rather basic exercise in the ability to build a constructive statement, yet the presence of a biased experience may cause one to succumb to traditional logical fallacies. An article by Sam Levin showcases an example of a logical fallacy that enters a...

Disciplined Growth Strategies in Business

Introduction Growth opportunities achieved through development in a business may be divided according to the areas where improvements can be achieved. Based on modern management practices, leaders of organisations often resort to strategies that involve expanding the capabilities of their companies by working in different regions, selling new products or...

The Cemex Way Company’s Success Story

A significant portion of the success of CEMEX Way can be attributed to its three main strengths, which are integration, innovation, and global trading. The post-merger integration (PMI) process enabled CEMEX to integrate its acquisitions successfully by making use of the best-standardized practices. After the company moved to Spain, it...

Chick-fil-A Brand and Its Mobile Applications

Introduction According to the provided data and analysis, Chick-fil-A is in an excellent position to expand and to improve, becoming a major fast-food franchise. As such, it is in need to adapt a new marketing strategy. It should provide access to the broader audience, as it would improve upon the...

The HR Business Partner Role in the Retail Industry

The role of the international HR business Partner in your specific The sphere of human resource management could be characterized by the increased level of attention given to it nowadays. For this reason, some new elements peculiar to it appear. Thus, HR business partners (HRBP) could be defined as specialists...

Qualitative and Quantitative Risk Assessment Methods

Risk Categorization Risk categorization is an important aspect of the risk management framework. For organizations, a risk management framework is the procedure of recognizing and attempting to moderate risk occurrence. Risk can occur in numerous forms, which include integrity risk and competitive risk (Debono 16). Consequently, risk can be inadvertent...

Business Research Methods: Theory and Practice

Research Question The research question underpinning a scholarly study plays a critical role in defining what data should be collected from both primary and secondary sources and establishes the path to be taken in an investigation. Bernard (2013) explained that a properly structured research question makes it possible to achieve...

Easy Jet Airline’s Strategic Marketing Audit

Industry and Company Overview Based in Britain and with its headquarters located in London-Luton airport, Easy Jet Airline was inaugurated in 1995. The company had a workforce exceeding 8000 people by September 2012. The main mode of expansion of the company is through acquisitions (Sumberg 2011, Para.5). Its main secret...

Armenian and International Human Resource Practices

Introduction With the dismantling of communism in Eastern Europe, former socialist countries have undergone. They will continue to undergo rapid and radical changes to virtually all aspects of their societal economy with the specific objective of modernizing their countries to catch up with those of the industrialized West. While these...

Toyota Company: Organizational Learning and Solving Problems

Introduction Leadership requires detailed information to make favorable decisions. The Toyota Company recognized this and came up with strategies to provide the organization with a blueprint for leadership. The Toyota Way is a policy initiative for developing and sustaining leadership in organizations. Genchi Genbutsu Section IV of the Toyota Way...

ABC Consulting Organization’s Innovation

Abstract In the innovation field, the existing theories have suggested that organizational culture affects the capacity of a corporation to innovate. Most organizations have been unable to innovate because of the prevailing culture that inhibits the propensity of the workforce to generate and effectively use new ideas. This paper has...

Validity of the Marketing Mix Model

Abstract The research report is based on judging whether or not the Marketing Mix is a valid option used in companies for marketing purposes or not. The detailed study takes reference from multiple sources which include credible authors’ research papers and one to one interview. The marketing mix model has...

Leadership, Management Style and Organizational Performance

Abstract The focus on globalization and multiculturalism has emphasised the importance of understanding Organizational productivity and team effectiveness. However, Organizational productivity and team effectiveness largely depend on the effectiveness of leadership styles and their effect on Organizational success. Leadership styles are however subject to different personal, Organizational, and cultural factors...

Interview with Aldo’s Restaurant and Bakery Owner

The Olivieri family immigrated to the United States in 1950, where they first settled in California and opened a small family business in the same year. Originally from the Italian coastal town of Sestri Levante, the Olivieri family like all Italian natives knew the art of making good tasting Pizzas....

Leadership and Professional Development

Introduction and Rationale This year I am looking forward to sharpening my leadership skills; I decided after learning that leaders can be made. I have also realized that people can develop good leadership skills if they desire and have the will power to do so. Effective and successful leadership skills...

Vodafone Total Communications Strategy in the UK Market

Comparison of communications industries The market for fixed-line telephone communication became stagnant during the period between 2006 and 2008. In particular, one can speak about the great threat of substitute products such as mobile communication or voice over IP technologies. Furthermore, one should mention the growing bargaining power of clients...

Sales Management and Marketing

The firm’s success depends not only on how well each department performs its work but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe the five core business processes outlined in the text. The following are the five-core business processes...

Information Management Systems: E-Business of Transport for London

Structured Abstract Purpose This paper explores the benefits accrued by organizations or institutions by embracing the modern methods of managing information. An efficient business needs thorough and methodological information management, which includes processing of information and making decisions. Information management system offers the information vital to run an organization effectively....

Competitive Rivalry: Google vs. Microsoft and Uber

Google and Microsoft are two major American companies that compete in a number of fields, some of which include online search engines and online advertising. In this paper, the question of whether Microsoft should continue competing with Google, which enjoys more success in these markets, will be discussed. Using the...

Probability Theory and Assessing Risk

Probability theory The basic probability theory is a tool that is used in decision making and risk management to solve difficult analytical problems by use of difficult integrals (Durrett, 2010). The results depend on random occurrence of infinite or finite events based on events that occur in a given probability...

The World’s Most Innovative Companies by Jena McGregor

Ideas of innovators This article, “The World’s Most Innovative Companies,” lists five ideas from the innovators. Here are three of them. The first is about bringing people together. When face-to-face teams are used in an organization, it results in the lowering of late-stage conflicts and speed development times. Secondly, when...

Marketing Strategy in the Business

Evaluate this statement: “Internet marketing objectives that are associated with any type of communication strategy in the business resemble those marketplaces.” Internet marketing is gaining popularity day by day because of the fast pace and high-efficiency level that is demonstrated through the use of Internet marketing strategies. Internet is an...

The Adventures of an IT Leader

Argue both sides of the Huerta/Calder debate. To which side would you lean? In essence, both the Huerta and Calder sides present invaluable arguments on the most viable system. However, I support the Calder side since their arguments are more reasonable and realistic. For instance, the Calder system has been...

John Ilhan and His Managerial Skill

Management refers to all the activities and one’s duties undertaken by one or more persons to plan and control the duties and activities of others to do a given goal or complete a given duty. Management also involves staffing, directing, and controlling the employees of a given company or organization...

L’Oreal: Building a Global Cosmetic Brand

Analyze international markets and assess the risk elements, including political, economic, and socio-cultural factors Nowadays, L’Oreal is considered one of the world’s most commercially successful cosmetic brands. The validity of this statement can be well illustrated, in regards to the fact that, as of 2002 alone, the company declared a...

Clarkson Company’s Financial Decision Making

Selected Company Horace Anderton Clarkson formed Clarkson PLC (Clarksons) as a shipping service provider in 1852. The headquarters of the company is located in St Katharine Docks, London, and Andi Case is the present Chief Executive Officer. The main activity of the company is to act as a negotiator between...

Digital Marketing Strategies in Hotel Chains

Introduction Hotels have a variety of guests and they specialize in offering services and amenities to multiple market segments such as individual, group and corporate customers, with an aim to meet the service expectations of their guests. A hotel derives its biggest competitive advantage from the reputation of its brand,...

Hilton Hotels’ Information Technology Application

What are the problems associated with measuring the ROI on a CRM system? ROI is the acronym for return on investment, a measure of performance that helps in evaluating the efficiency of an investment singly in comparison with other investments. The enterprise-wide impact, the effect on revenue and costs, the...

Learning Organization: Senge’s “The Fifth Discipline”

Introduction In his influential book on the learning organization concept, The Fifth Discipline: The Art & Practice of the Learning Organization (1990), Peter Senge establishes the basis from which businesses have the opportunity to develop and flourish. Peter Senge, argues that in the contemporary complex world, organizations have to be...

Advertising Effectiveness in International Marketing

Introduction Product promotion is one of the major aspects of marketing. For a long time, marketing had been viewed as an operational function under the production department. However, as the competition started to rise, many firms came to realize that marketing is one of the main strategic functions of a...

USA Motors Company’s Employee Absenteeism and Incentives

Why the absenteeism plan will succeed Jack Parks, a benefits and services manager in the auto electronics division of USA Motors, proposed a plan on reducing the number of absenteeism in the company. This plan has a greater chance of succeeding because of the following reasons. The initial plan was...

Challenges in Competitive Strategies Implementation

Introduction When the strategy was first introduced in the 50s and 60s, one of the pioneers- Alfred D. Chandler- said that “strategy follows structure”. He observed that the interactions between functions or departments should be coordinated to give the business structure, direction, and focus. Michael Porter was one of the...

Google Inc.’s Organizational Culture Type

Organizational culture and its implications for performance are frequent objects of professional analysis. There is an emerging consensus that organizational culture profoundly influences organizational behaviors and decisions. Shared values, assumptions and beliefs that shape organizational culture create a foundation for creating and sustaining a competitive advantage. Google is the bright...

Laundromat Laundry’s Small Business Accounting

Introduction Laura’s Laundromat is a registered laundry business that is located at Czech Road, Yukon Oklahoma. The business has been in operation for the last 3 years. Due to its location, the business is able to serve its target market that includes low-income tenants and busy career home owners due...

Human Resource Management and Service Delivery

Key recommendations and development plans Developing plans in HR is a sure way of achieving HRM objectives hence ensuring higher productivity among employees. Bratton and Gold (2007) assert that the development of HRM plans to attract, recruit utilize, develop and retain employees of the desired quality, and quantity for the...

Amazon Company’s Competitive Influence

Executive Summary Amazon.com is an online retail company that has been in existence since 1994. Over the years, Amazon.com has been able to achieve tremendous online retail success, but recent years have seen the company struggle to distinguish itself in the market (due to increased competition). However, this paper notes...

Ghosh’s Administration and Structural Changes at Appex

What were the challenges that Shikhar Ghosh faced when he joined Appex? At the time, when Shikhar Ghosh joined Appex, this company faced several challenges; in particular, one can speak about the inability to plan long-term projects and prioritize the activities of the personnel. Moreover, this organization lacked accountability standards,...

Zara’s Use of Child Labour and Public Image

Research Title Zara put on the back foot over Portuguese child labour claim. Research Hypotheses and Objectives Hypothesis 1 Zara’s performance is negatively influenced by child labour practices. Objective 1 Examine the impact of an organization’s ethical behaviour on performance. Hypothesis 2 Bad publicity of Zara’s unethical behaviour (child labour)...

Online Shopping App Effects on Impulsive Buying Behaviour

Dissertation Title The Impact of Online Shopping Applications on Impulsive Buying Behaviour: An Analysis of the Differences in the Behaviour of Online and Offline Shoppers Proposal Summary The presented proposal describes a dissertation that would aim to investigate the effects of online shopping applications on impulsive buying behaviour. The topic...

Information Management and Related Issues in Business

Introduction Information gathering, dissemination and storage have changed remarkably with the advent of technology. Traditional methods that were used to conduct business in many organizations have been changed to increase effectiveness. This basically implies that organizations must embrace the use of IT. However, there are many IT-related issues that emerge...

Strutledge Art School’s Resource Allocation

What action would you recommend to the Board of Regents? It is essential for the Board of Regents to make sure that the resources used by the organization are allocated in a manner as reasonable and efficient as possible. Despite the fact that the introduction of the MBA program is...

Procurement Management in Car Manufacturers

Introduction For any project to be implemented, resources are needed. These can be either services or materials required to accomplish the project. It is important to note that the type of resources and the source determine the extent of success in completing the project and subsequently satisfying the end user....

David Beckham and His Celebrity Endorsement

Introduction In the last three decades, most companies have focused on joining international markets in response to rising competition in the domestic market. International marketing is one of the concepts that have helped companies to join overseas markets successfully. International marketing refers to “a multinational process of planning and executing...

Globalization Effect on Small and Medium Size Business

Introduction This section will introduce the paper based on the concept that globalization and development of SMEs may not be separated from each other. The two aforementioned variables will form the core conceptual frameworks that will be deliberated through the paper. However, other sub-variables such as those related to socio-economic...

Spot Garage Startup Business Plan

Feasibility Study Finding a reliable mechanic or garage in the UK is challenging. However, owning a car in the UK is a dream of every young family. Challenges arise when a car needs repair. Locating a garage can be a problem especially for ladies. According to Ramaseshan, Ishak, and Kingshott...

Leaders Influence on Organization

How do your organization’s leaders influence your organization’s culture? How does the leadership of your organization achieve organizational goals? The leaders at my place of work have adopted various strategies that aim at transforming the organization’s culture and achieve relevant organizational values. The organization has established various programs in which...

Carlos Ghosn’s Leadership at Nissan Motor Co.

Diagnosis and Rescue Immediately Carlos Ghosn was hired at Nissan, he embarked on a journey to understand some of the things that were hindering the country from realizing its goals. In addition, he identified things that would hinder him from achieving his goals at the company and immediately established ways...

Amazon Inc.’s vs. Wal-Mart Stores Inc.’s Inventory

Introduction Managing inventory levels for companies that sell goods is a significant task. A company needs to maintain optimal inventory levels because having too much inventory increases cost such as storage, wear and tear, and interest. In addition, capital which could have been used for other income generating investments is...

The Supply Chain Management Concept

Abstract The modern business environment is characterised by the increased complexity and sophisticated patterns of cooperation between multiple agents needed to attain success. At the same time, the high level of rivalry preconditions the importance of the competitive advantage. Under these conditions, the supply chain management as one of the...

Management Accounting Principles and Techniques

Introduction Accounting standards are basic rules that must be followed while planning budgetary report that will be circulated to individuals, shareholders, and investors. Accounting standards incorporate essential rules and expectations, for example, the cost guideline, coordinating rule, full disclosure rule, income acknowledgment rule, administrative principles, and consistency. Cost accounting is...

Baldrige Standards for Performance Excellence

Introduction In the business world, the realization of business excellence is pivotal towards fostering the success of an enterprise. In this respect, business organizations need to engage in actions that facilitate performance excellence. The areas of business operations that need a considerable extent of excellence include customer satisfaction, workforce fulfillment,...

Rasasi Brand’s Entry into the French Perfume Market

Analysis of the French Perfume Market The French perfume industry is one of the most difficult places to penetrate, establish a presence, and expect to get a share of the market from the point of view of new entrants like the Rasasi Perfume brand. French perfume makers had been mastering...

Melrose Hotels’ Human Resource Management

Introduction The revolution that has been witnessed across the world has specifically targeted the UK market with many companies moving forward to develop better and more meaningful ways through which they can outdo their rivals and success in their businesses. One of the companies that have the capacities to fulfill...

National Food Products Company: Marketing Segmentation

Executive Summary NFPC has been known as one of the largest food and beverage organizations in the UAE. Producing milk, mineral water, and plastic containers, particularly, bottles, NFPC has warranted the loyalty of numerous UAE residents. However, with the recent changes in the UAE market and the emergence of new...

Linear Programming and Sensitivity Analysis

Introduction Sensitivity analysis and linear programming are important statistical tools of analysis when faced with the challenge of making a decision against series of constraints in business. As referred to as linear optimization, linear programming is applied in attempting to get the best outcome from series of other outcomes with...

Adidas Corporation’s Organizational Justice

Introduction Organisations are entities whose functionality depends on their constituents such as individual employees, departments, units and policies. There is a need to develop policies in a system that ensures harmony and a fair interaction of the constituents. The manner, in which the organisational resources are shared in the departments...

ORPIC Company: Leadership Value Systems and Structures

Leadership is an ever-changing concept that evolves in accordance with social, cultural, and market changes and trends. For this reason, each historical period is associated with its own understanding of qualities that every excellent leader should posses. The Leader Mindset Profile model captures this constantly evolving nature of leadership and...

Employee Monitoring, Its Legal and Ethical Issues

Introduction The increased development and use of technology in the workplace has led to the widespread practice of employee monitoring. Through the use of information technology, employers can monitor the activities of the employee that is utilizing company-owned online accounts, software, and electronic devices. In the growing concern for digital...

Emirates Company: Marketing Management

Background Emirates (established in 1985), an airline company based in Dubai, is owned wholly by the government of Dubai’s Investment Corporation. The company is the largest airline in the Middle East, having the capacity to carry roughly 3,650 flights between the Dubai International Airport and more than 80 countries worldwide....

Scientific Glass Inc.’s Inventory Management

Background and Overview of SG’s Current Challenges For a company operating in the environment of the global economy, it is especially difficult to facilitate the creation of the environment in which the company’s inventory can be managed successfully. Scientific Glass, Inc. (SC) is not an exception to the identified phenomenon;...

Lean Process and Operation Management

Introduction The modern business environment presupposes the use and utilization of practices that guarantee the best possible outcomes and minimize the input. In other words, there is a high need for the optimization of all processes to generate a competitive advantage and ensure that a company can achieve all existing...

Keystone Company in Australian Automotive Industry

Introduction This paper assesses the suitability of Australia as a host country of the headquarters of an American transnational firm, Keystone, operating in the automobile industry. High labor costs and perceived political uncertainty in the US informed the decision to relocate overseas. In this assessment, the SWOT framework is used...

Operations Management of Logistics and Supply Chain

Introduction Business organizations have different departments and segments that work harmoniously to ensure that every targeted goal is realized. The nature of such departments is informed by different factors such as an organization’s industry, mission and vision, and business model. Logistics and supply chain are functions undertaken by a corporation’s...

Hi-Fi Equipment Market in India

Introduction The market of Hi-Fi equipment comprises several sectors. They include media players, Blu-ray players, headphones, sound bars, speakers, and other products necessary for high-quality sound reproduction. The global Hi-Fi market has been experiencing an increase in recent years due to the development of wireless technologies. Taking into account geographic...

Virgin Atlantic: Business Environment and Advantages

Targeted Organisation The selected firm is Virgin Atlantic. Headquartered in Crawley, Virgin Atlantic is one of the leading airline companies in the United Kingdom and across Europe (Notis 2015). The company transports millions of passengers to over thirty destinations across the globe. The corporation was established in 1984 by and...

Concept of the Intercultural Incompetence

In contrast to the intercultural competence, the intercultural incompetence can be defined as managers and employees’ prejudiced behaviors, negative attitudes to representatives of different cultures, and stereotyping (Deardorff, 2009). If the intercultural competence is important to guarantee the mutual understanding, cooperation, and openness in the organization, the intercultural incompetence can...

Macro Environment Impacts on Tesco Company in China

Executive Summary Tesco, a UK-based multinational retail firm has outlets in 11 countries across Asia and Europe. In China, this company benefits and suffers from macro environmental forces in equal measures. The demand by the Chinese government to have control over ventures between state-run entities and foreign companies prevents Tesco...

Employee Tardiness in Annual Performance Review

Before the annual review, a manager should prepare by evaluating the performance of the employee based on measurements of productivity used in the company. In the case of employees like Jim who have a tardiness issue, a record of late arrivals should be kept leading up to the meeting. Performance...

British Airways: Company Information

Abstract The blistering rise of digital devices preconditioned the increased importance of IT technologies for the functioning of the majority of organizations and corporations. In this regard, the given paper is devoted to the precise investigation of the main aspects of a certain company that benefits from the exploration of...

TSC’s Project: Distribution and Inventory Management

Key Issues Short-Term Objectives The major component of TSC’s Project 275 aimed to achieve growth in sales, EBITDA, and RONA is distribution center storage and throughout capacity. The analysis helped the company to reveal some constraints in distribution and inventory management which are primarily correlated with poor logic and lack...

JP Morgan Chase & Co.’s Unethical Behavior

Introduction JP Morgan Chase & Company is the largest bank in the United States that offers banking and other financial services. It has a market capitalization of approximately $2.145 trillion. It was founded in 2000 after the merger of two financial institutions namely J.P. Morgan & Co. and Chase Manhattan...