Southwest Airlines – Impact of Innovation and Technology Management

Abstract Aviation has experienced multiple challenges over the past decade due to economic, political environmental, and sociocultural issues, the pandemic having been one of the major causes of its setback. However, some companies, including Southwest Airlines (SWA), have managed to overcome these challenges by integrating innovative technological solutions. Nevertheless, SWA...

The US Postal Service’s Business Environment

Introduction This paper discusses external and internal business environment of the United States Postal Service (USPS). This is the same organization that was used in the first week. The USPS is an independent organization under the executive branch of government (The United States Postal Service, n.d.). The organization is more...

Life and Work in a Foreign Country

Introduction Before reading the unit materials, I had a strong desire to live and work in a foreign country, but now I am not sure. As it appears, to find a job abroad, one needs to be an extremely valuable specialist in the field or already be an employee of...

Cost per Square Foot in the Pacific Region: Hypothesis Testing

Abstract This paper uses statistical analysis to compare the average sample cost per square foot to the reported cost per square foot. Data for the Pacific region is used to specify the study. This includes selecting a random sample, calculating descriptive statistics, choosing an appropriate parametric test, as well as...

Apple and Samsung Firms’ Social Media Analysis

Introduction Having done a critical evaluation, I think the consumer electronics sector would be the ideal option for my case study. Within this sector, Apple and Samsung are chosen as the organizations to investigate. Among the products that Apple is known to specialize in is hardware, which includes personal computers,...

The Dividend Policy: Theories and Factors

Introduction The evolution of modern organizations and companies critically depends on the investment, capital, and readiness of potential investors to use their money to support the growth and development of the firm. At the same time, the shareholders and their involvement in the company’s work and readiness to participate in...

The Remote Work Trend: Impact on Human Resource Management

HRM undergoes significant changes driven by the economy and its conditions as an essential component of modern organizations’ activities in managing employees. Furthermore, some factors that directly impact workers and their working conditions can also cause significant changes in an organization’s human resource management practices. The current trend for remote...

The Alibaba Firm as a Yangtze River Crocodile

Introduction Major business enterprises can utilize various frameworks to evaluate their marketing strategies and their outcomes. Examples of those frameworks are the MBA matrix, the PMI matrix, and the CAGE model. This case study aims to apply these theories to Alibaba, the largest e-commerce corporation in China. Thus, the paper...

Coca-Cola: Working Capital and Supply Chain Management

Coca-Cola is a major multinational corporation with a well-developed supply chain management. The company’s working capital is appraised as the biggest, which ensures stable positions in the beverage industry. Its financial aspect is available online to demonstrate its transparency to the public. This paper aims to dwell on the working...

Walmart’s Leadership and Business During COVID-19

Introduction The coronavirus pandemic is a global phenomenon that literally shut down businesses and forced people to stay locked indoors for fear of contracting the virus. Subsequently, the pandemic was a rude awakening for institutions without any disaster management strategies as most of them were forced to close their doors...

Project Management in the Office Furniture Industry

Study Background The overall objective of the proposed study is to explore the challenges SMEs face concerning supply chains and other aspects related to the UAE’s sustainable development plan. Due to the government’s long-term vision, UAE legislation has been changed; the new regulations will affect various businesses. The study aims...

Tesla Inc.’s Marketing Strategies

Tesla Inc. is an American company that manufactures cars that purely depend on clean electric energy power. The company mainly produces top-notch electric cars with zero dependence on fuel. Tesla is famously known for its $0 marketing strategy; this implies that the company does not use any capital to finance...

Compensation Package for a New Expatriate Position

Introduction As the new head of human resources at Java Corp, a homegrown cold coffee and tea business, a qualified individual needs to fill the executive director role in the soon-to-open office in London, England. This will be a two-year assignment, and there is a need to plan for a...

Walmart’s Failing Expansion in China

Walmart is among the largest retail companies in the world. Having conquered the market in the United States, the company has embarked on expanding into foreign environments. As a part of its expansion, Walmart joined the Chinese market in 1996. Existing business and human resource management practices were insufficient to...

The Political Stability Effects on a Growing Company

Business executives and entrepreneurs despise macroeconomic volatility more than anything else. Businesses function following future projections and scenarios that include both surprises and certainties. Even though corporations take uncertainty into account, the one thing they try to avoid at all costs is the macroenvironmental instability brought on by political radicalism,...

Amazon: Information System Analysis

The top online shopping destination in the world is Amazon.com. The organization oversees businesses in practically every economic sector and sells products from various manufacturers. The potential for a large audience to shop from home ushered in a new era in marketing history. The company’s CEO, Jeff Bezos, has identified...

CVS Health Corporation’s SWOT Analysis

Introduction CVS Health Corporation is a leading American healthcare company. It provides a vast range of services and is not a classic medical group that owns a chain of pharmacies. Instead, the company is primarily a healthcare provider, which makes it expand its network. It drives management and administration offerings,...

Starbucks Corporation’s Business Case

Starbucks is an international American chin of roastery reserves and coffeehouses. It is headquartered in Seattle, Washington, and has 30 thousand physical stores in eighty countries (Starbucks, 2022). The current chief executive officer of the company is Howard Schultz, and it was founded in 1971 by Jerry Baldwin, Gordon Bowker,...

Techtonic Group: Recruiting Strategies

Techtonic Group is a fast-developing IT organization attracting young specialists to ensure the introduction of new and unique features. According to Dessler (n.d.), the company has already introduced a program of training people without experience and providing paid internships when they show positive results. However, additional strategies might be introduced...

PRINCE2 and Agile Project Management Methodologies

Introduction Current issues illustrate that project planning requires better cohesion, communication, and tools to execute an organization’s efficient operations. Because the manager cannot create a project strategy by filling templates, the organization requires more from their scheme than in prior circumstances, and the way to achieve a sharp end is...

Amazon: Business Model Analysis

Amazon is one of the world’s most extensive and expensive companies. In 2020, Forbes ranked it 4th in the list of the most valuable brands after Apple, Google, and Microsoft, with a valuation of $135.4 billion (Swant, n.d.). In one year, the company was able to double its performance. In...

Building a Business to Address Youth Unemployment

Introduction In recent years, the global market has changed due to the appearance of the COVID-19 pandemic. Therefore, developing a successful business has become a more significant challenge for many young entrepreneurs. In creating a venture, it is essential to understand the problem and what kind of opportunity this problem...

UPS’s Sorting System Case Study

The company selected for the analysis is UPS, experiencing a rise in online sales and should monitor and manage the sudden upsurge. Based on the case study, in 2013, UPS miscalculated Christmas demand and failed to deliver items on time due to poor weather. Since then, the carrier has focused...

The Professional Development Program for SUPERVALU

The Professional Development Program (PDP) was a proposal set to recruit college graduates and proximate to offer job placement after training. The establishment was approved to attract and prepare potential graduates for successful management careers in the distribution, retail, and corporate activities within SUPERVALU. The initiative consisted of five new...

Swatch Group Company Aspects Analysis

Background To begin with, the Swatch Group manufactures and distributes watches. They are the largest manufacturer in the world and have 156 production facilities around the globe (Deshpande et al., 2012). They did not limit themselves to producing and assembling watches for brand retailer companies. The company also provides different...

Communication Skills Training Session

The analysis of the last quarter’s performance outcomes showed that the company failed to achieve its planned sales level despite long negotiations between the representatives of the marketing and sales departments and with partners. Many hours spent on meetings and negotiations did not produce planned results and cost the company...

Contingency Leadership Theory Analysis

Philosophical Assumptions Contingency leadership theory proceeds from the fact that when choosing a management style, preference should be given to the style that most takes into account the peculiarities of the situation that has arisen. Philosophical assumptions of this theory are built around the fact that the complete absence of...

Unilever and Bluewashing: Exploring Bluewashing Practices

Companies being irresponsible in their promise of caring for minorities, socially disadvantaged people, and the environment are becoming a global problem in the present day. Reading the article by Reckmann (2022), which Schooley contributed to, makes an impression that the authors’ arguments are valid. The article is well-structured, defining what...

Tesla Company Management Analysis

Tesla is one of the most popular companies in the world. Its CEO, Elon Musk, is a highly influential, innovative, and intelligent person. The organization produces high-quality electric cars which do not damage the environment and help people stay safe on the roads. The company’s main values are protecting the...

Information Sharing: Cooperation in the Workplace

Introduction Information sharing is an essential part of cooperation in the workplace, which means that the employees and managers should pay precise attention to it. Knowledge and information sharing in the organization is an initiative taken by respective bodies to ensure critical information is passed across the workforce. Firms provide...

The Samsung Company’s Financial Information

Out of the three companies presented, I would assume Samsung to be the largest, given the international scale of its operations and current ever-growing demand for mobile devices. Samsung is a South Korean corporation which has since then adapted its way of operations to global network of the modern day...

Strategic and Program Evaluation in Healthcare

The constant increase in healthcare costs associated with the emergence of new medical technologies and medicines, as well as changes in the structure of morbidity and demographic problems, is a global trend nowadays. Holden et at. (2021) emphasize that “this evolution is accompanied by new challenges to deliver safe, high-quality,...

Starbucks Corporation’s Approach to Equality

As one of the most renowned and fastest expanding businesses in the world, Starbucks was founded in Seattle in 1971. Starbucks began the twenty-first century to enhance shareholder value, increasing margins by strengthening its presence in established markets and raising the quality of employee benefits and working conditions. Starbucks is...

The General Electric Multi-Industry Company Overview

Introduction General Electric Company is a multi-industry that focuses on technology and financial services. The company develops products for the distribution, control, transmission, and generation of electrical energy. The products include power generation, medical imaging, media content, security technology, water processing, business and consumer financing, aircraft engines, and industrial products....

The National Hockey League’s Marketing Strategy

The National Hockey League’s (NHL) marketing strategy seems to depend on fans’ visits to the plays. The NHL attempted to establish hockey players’ presence in media affairs and publications. The NHL developed a number of grassroots marketing initiatives to promote the young public’s curiosity about street hockey, roller hockey, and...

Nokia-Technology Industry Analysis

Introduction Companies and other organizations put into strategic action initiatives that direct organizational change and contribute to accomplishing strategic goals. The ability of a workforce to be competent, knowledgeable, and equipped with the resources necessary to implement an effective strategy is essential for successful strategic execution. It is crucial to...

The Apple Products Popularity Analysis

Every time an Apple product is released, there is a frenzy of press coverage and long lines of eager customers waiting to get their hands on the newest model. I frequently purchase Apple things, like many other people. The top market rivals of Apple are Huawei, Google, Microsoft, Amazon, and...

The Otago Museum – Strategic Plan Assessment

The role of museum policy is to create general principles and goals that the museum wishes to achieve in its relationship with the public. The Otago Museum’s plans for the periods studied, 2014 to 2020 and 2019 to 2024, reflect sets of goals from which meaningful conclusions can be drawn...

Leadership and Change Portfolio: Ooredoo

Ooredoo, a Qatari multinational telecommunication company, was founded in 1987 as a telephone exchange company and is today one of the largest communication operators in the region, with operations spanning 16 countries. It offers its over 115 million customers mobile, digital, fiber, and broadband services. The company is publicly listed...

7-S Framework Organizations Assessment Tools

Abstract Organizations apply a range of tools to analyzing their performance, measuring its current quality, and identifying the necessary improvements. Among those are the 7-S framework, the balanced scorecard (BSC), the SWOT paradigm, and its PESTLE equivalent. Using each of these separately enables resolving particular issues but leaves gaps, for...

Subway USA Environment Analysis

Introduction Subway is a fast food franchise that has quickly conquered the world in the last 56 years. The goal set by Subway in every market it comes to is to become a leader in terms of the number of establishments and the preferences of local consumers. The concept of...

Tesla Inc.’s Corporate and Competitive Strategy

Introduction Companies’ corporate and competitive strategies determine how well they will operate their respective markets and compete with other players. Tesla Inc. is an automobile manufacturer that competes with other large firms that have been in the market for decades, such as General Motors Company and Bavarian Motor Works (BMW)....

Florida Re-Entry Subdivision’s Assessment Plan

The organizational assessment strategy The most appropriate assessment plan for the Florida Re-entry subdivision should have four elements that will assist the organization in using its resources more effectively and creating successful re-entry programs. These elements are starting early, considering individuals as clients, not offenders, reassessing frameworks, and insisting on...

Analysis of Lean Production Theories

Introduction Regardless of whether it is a business or another field of activity, any deal requires sufficient attention and time spent on success. Moreover, a well-chosen approach allows you to succeed exceptionally quickly and cope with the task quickly to be productive and effective. However, there are many ways of...

Analysis of the Build a Bear Company

The Build a Bear company is a prominent global company that produces “make-your-own” stuffed animal toys (Build-A-Bear Workshop). There are more than 370 Build-a-Bear Workshop stores across the world. They are located in the United States, Puerto Rico, Canada, the United Kingdom, Ireland, and France, and franchise stores in Europe,...

“Retail Marketing: A Critical Analysis” by Pandey

Retail marketing is a key aspect of the retail industry. Effective marketing is indispensably necessary for the current manufacturers because, with no retail store presence, businesses are unlikely to attain the high level of exposure or even proper product distribution offered. Succinctly, retailers help businesses through various marketing services such...

Starbucks Corporation’s Organizational Culture

Introduction Organizations have distinct cultures that evolve based on combinations of multiple factors. Starbucks is a company with a unique system of processes that have formed in response to several issues. After being founded in 1971, the corporation went public in 1992 as it completed its initial public offering (IPO)...

Greenway Hotel Group’s International Human Resource Management

Introduction International Human Resource Management (IHRM) can be described as a combination of actions aimed at worldwide personnel administration. It aspires to accomplish company goals and get a competitive edge over rivals on a domestic and global level (Carbery and Cross, 2018). On the other hand, strategic human resource management...

The Container Store: An Employee Centric Retailer

Introduction The Container Store was established in 1978 by Kip Tindell and Garett Boone. It started its main operation with the ultimate aim of offering a solutions-based approach to retail at its headquarters at Capell, Texas, with 49 locations across the country selling more than 10,000 products. This unique approach...

Role of Leadership in Managing Patagonia’s Change

Businesses undergo different changes when it comes to their operations and management. Changes in operations and strategies are the very known modes of change emerging from natural occurrences such as climate and weather while some are from economical enforcement. While there are different stakeholders in effecting changes, the key determinants...

Walmart Digitalization in the Post-Pandemic Era

Introduction Walmart is one of the largest and most well-known organizations in the retail industry. During the last several years, this company has become a good example of creating high-quality services, maintaining competitive advantage, and promoting efficient leadership in various directions. At this moment, Walmart has to deal with different...

Tesla Inc.’s Design for Agility and Innovation

Many factors contribute to a company’s success, even if a well-engaged workforce is not the only one that matters. A well-defined organizational structure can help better understand and handle human resource challenges such as management authority. The organizational framework establishes the formal reporting relationships that control the organization’s workflow and...

The Issue of Gender Discrimination Related to Business and Society

Introduction Over the last decades, the issue of ethical business performance has been widely discussed among individuals highlighting the importance of including moral actions, respect, and trust in everyday life of corporations. Whilst some firms keep performing in an aggressive manner, being focused on goal achievement, other companies develop their...

Global and Local Issues Affecting John Deere

Abstract John Deere is a company in the agriculture business that is well-known for producing high-quality agricultural and construction equipment. The firm works on a worldwide scale through its storefronts in many countries and its online platform, which serves clients regardless of their location. Company values and leadership approach have...

The Counterfeiting Practice: Negative Consequences

Impact of Counterfeiting Practice on National Brand Manufacturers The counterfeit practice affects national brand manufacturers in numerous ways. Firstly, counterfeiting can cause a loss of revenue for the copied brands (Song et al. 2). Consumers may purchase a product perceived to be produced by a certain brand. Therefore, the original...

Impact of Negative Messages About Businesses

It seems that in this day and age it is meaningless to avoid using social media as a tool for business promotion and interaction with customers. However, there are still organizations that do not want to embrace social media and the opportunities it grants. One of the main reasons for...

Case Study: Nike and the Environmental Effect

Nike is one of the biggest players in manufacturing sports equipment field, such as shoes, clothes, etc. It has been one of the biggest names on the market since its establishment in 1964 and one of the most recognizable brands worldwide (Hsieh et al.). One of the most significant distinguishing...

Financial Management: Growth Financing

Growth financing is an important topic of consideration for managers since in order to continue the development of a business, one has to find the resources that will support this growth, which is a dilemma that EduSoft has faced. Evidently, to obtain money for the growth of a firm, the...

ISO 9001 Company Quality System

Executive Summary This report introduces the process of a company quality system implementation. The issue is addressed from the perspective of an aspiring leader who is yet to acquire the respect and confidence of their followers. A good quality system acknowledges the complexity of the business landscape that comprises both...

Pfizer Inc. Changing Business Models

Introduction Pfizer, Inc. is an American pharmaceutical company that specializes in the research, advancement, production, and promotion of prescription medicines for people and animals. Pfizer is among the largest global biomedical and pharmaceutical corporations. The firm’s headquarters is located York City, New York, USA (Pfizer, 2019). Charles Pfizer, a German...

Hobby Store Business Plan of Market Growth

Executive Summary Achieving a sustained market growth is a major challenge that requires understanding of various factors that affect a firm’s operation. In this business plan, the focus was on a hobby store that seeks to achieve growth beyond the current market. The report discusses how this firm should prepare...

Covetella as a Business in a Foreign Environment

Introduction The analysis of case studies is essential for business and marketing management students because it shows the challenges and constraints entrepreneurs face running a business. The case study of Covetella’s experience is instructive as an example of a business in a foreign but quite attractive economic environment. Besides, Covetella...

Nike’s History of Fair Labor and Living Wages

Introduction One of the remarkable features of the globalization era is the wide availability of information, including of a preferably closed nature. In particular, with the development of information technology, every individual can share their opinions and experiences online, which can generate a public outcry if the issue being communicated...

The Toms Shoes Firm’s Recovery Process

Possible Alternatives Toms Shoes, a shoe manufacturing company, is on the verge of bankruptcy and, therefore, has been bought out by creditors to avoid disappearance. It is necessary to find out why this situation occurred and what mistakes are observed in the policy and its motions. The cause of the...

Teva’s Strategy for Growth Analysis With Ansoff’s Matrix

Market Penetration Market penetration is a technique in which a corporation uses current products to increase its market share in an established market. It is the process of a corporation selling more of its existing items to existing markets. Teva’s key strategy is market penetration because it spends a lot...

The Coffee Truck: A Critique of the Business Project

Background Starting your own business always involves risks and economic threats; there is never a guarantee of success, no matter how effective the leader is. The initiation and profitable existence of a commercial project depend not only on the personality and skills of the leader but also on a combination...

The Siemens Company’s Bribery Scandal

Executive Summary Siemens has implemented anti-corruption measures, detailed standards and ethics, and stringent corporate norms. Prior to the bribery scandal, Siemens had a superb reputation. Bribes have long been accepted as a business norm at Siemens. When calculating the project’s cost, Siemens workers used a famous tax phrase that literally...

SWOT Analysis for the Dexcom Company

Background Management at Dexcom can undertake a situational study of their company using SWOT analysis, an essential strategic planning tool. Dexcom faces a lot of criticism in the present business climate, which can be summed up as strengths, weaknesses, opportunities, and threats. It has maintained a strong market position due...

Importance and Methods Motivating Employees

Motivation is the process through which goal-oriented activities are initiated, guided, and maintained. It has been researched for years, and business executives have utilized numerous surveys to establish their employees’ personality types to predict their behaviours and inclinations better. Furthermore, motivational books are often used to encourage staff to improve...

Patchi Premium Chocolate in the Chinese Market

Executive Summary The Chinese market is rapidly expanding, with the demand for various types of products, including food. Patchi is a manufacturer of premium chocolate operating in Canada and several North American, European, African, and Middle East markets. Premium chocolates are a unique product made from cocoa butter, with the...

Yahoo: Brand Name, Expansion, and Current Trends

Introduction As a global internet services provider, Yahoo can be considered one of the most widely known companies in the world. This technology company helps Internet users navigate the World Wide Web with the help of a variety of features. For instance, it offers a search engine, an email service,...

Entrepreneurship on Mark Zuckerberg’s Example

Upbringing and environment can influence entrepreneurship, but this is not enough. Many people have good opportunities, but not all of them become great. In the case of Mark Zuckerberg, these factors had a positive impact since his parents could fully provide for his basic needs. Mark Zuckerberg grew up in...

Apple Inc.’s Outsourcing Practice in China

Outsourcing is a requested practice in the modern economy because many companies want to deal with lower material and labor costs. The article by Linden et al. (2011) demonstrates that Apple Inc. also benefited from this phenomenon when it moved its iPod production facilities to China. I think that Apple’s...

Ashley Stewart’s Marketing Strategies

Summary Ashley Stewart was founded in 1991 and since then has become one of the most popular retailers of plus-size clothes. The target market of the company involves solely women wearing plus-size outfits. The brand focuses mostly on African American women, a segment that was almost free from competitors. The...

Ocmara Industries Workforce Perspective

Strategic Positioning and Labour Market OcMara Industries has established itself as a significant player in the oil and gas industry, producing over 2 billion barrels of crude oil per year. However, shifting the focus to sustainable energy sources will create significant challenges from the workforce perspective. OcMara would likely retain...

Meaning of Customer Value Propositions

Over the last couple of years, the customer value proposition has been a commonly used term in business markets, although no evidence exists on what constitutes persuasion. A supplier needs to demonstrate and document a superior value offering for a customer manager to consider. The customer value proposition can be...

The Differences between Leadership and Management

Running a successful, best-performing business implies possessing particular personal aptitudes and characteristics. Company executives might have leadership makings, management orientations to lead a company and its members into a top competitive position at a vast expanse of rival firms. These two performance components are indispensable parts of a business administration....

Selfridge & Co.’s Integrated Marketing Communications

Integrated Marketing Communication (IMC) tools comprise a number of marketing instruments designed to ensure efficient and consistent communication with the target audience. The tools include advertising, sales promotions, public relations activities, social media, direct marketing, public relation, and sales campaigns (Juska 2017). According to Percy (2018, p. 4), marketing communications...

Comparing IFRS and GAAP in Investment Accounting

Investment is one of the core spheres in accounting, therefore, many systems of standards are suggested for implementation. However, the two most popular ones are the International Financial Reporting Standards (IFRS) and the United States’ Generally Accepted Accounting Principles (GAAP). Over the last years, there has been a number of...

How to Measure Risk Attitude of Investors

Introduction An individual’s attitude towards risk might be associated with endogenous variations for many motives. First, possession of financial assets infers hostility with risky verdicts new to the person. Second, creating risky decisions denotes ambiguity and might contribute to learning in a group framework. In regards to portfolio selection, this...

Audit Report: General Information

The audit process of a company usually includes a review of financial statements and control systems. This process is carried out to identify the noted deviations from the established accounting procedure and significant violations in the preparation of documentation and reporting by the Alaska communications system. It is worth adopting...

Franklin D. Roosevelt’s Adaptable Mixed Leadership

Franklin D. Roosevelt is most often considered one of the greatest historic U.S. Presidents, not only having the unique privilege of serving more than two terms but guiding the country through the two biggest back-to-back crises of the century, The Great Depression and the World War II. The primary thesis...

The Tehindo Supply Chain Management Issues

Supply Chain Configuration The Tehindo supply chain begins right at the tea plantations, from where the tea leaves are picked and transported to the factory for manufacturing into jasmine tea and fruity flavor. The final products are transported to wholesalers, who then sell them to retailers. The retailers then sell...

Flat vs. Tall Organizational Communication

Before discussing the current organization and the type of communication that is most characteristic of it, it may be crucial to gain more insight into the essential differences between tall and flat organizational communication variations. When an organization is defined as “tall,” communication is rarely established directly, as there are...

Stages in the Process of Buying a Product

There are five stages in the process of buying a product or service (Rani 53). At the first stage, Problem Recognition, the client recognizes the need to purchase a product or service, either due to an internal (hunger, thirst, etc.) or external (advertisement, word-of-mouth, etc.) need. The second stage, Information...

How Small Businesses Be Supported?

Introduction Chain store creation has debilitated markets, eroded public character, and disadvantaged communities and traditional life. Furthermore, consolidation has minimized competition and could hurt customers in the long run. In contrast to the conservative wisdom, the decline of Small and Medium Enterprises (SMEs) is not inevitable, nor is it simply...

The Cynefin Framework: Decision-Making

The complex world requires people to engage in the process of decision-making continually. This procedure is often referred to as a conscious act of making a choice based on the circumstances, risks and benefits, and personal preferences. Since the situations people encounter are becoming more sophisticated, individuals need specific methods...

Data Governance: A Conceptual Framework

Data Governance includes the processes and technologies required to manage and secure data as a company asset to guarantee complete and reliable corporate data. It concerns creating methods and techniques performed by the responsible team for standardizing, integrating, protecting and storing corporate data. This paper aims to define the concept...

Burberry Firm’s Environmental Scanning and Sustainable Marketing

The recent rise in the pace of climate change has defined the further focus on environmentalism and the integration of sustainable strategies into the present-day business setting. Burberry, as one of the leading companies in the apparel industry, has shown a particularly strong need for the introduction of sustainable marketing...

MGM Resorts International’s Business Strategy

MGM Resorts International is a holding company that owns and operates casino resorts. It offers gaming, hotels, conference rooms, restaurants, entertainment venues, shops, and other resort amenities. The company is widely represented in Las Vegas but also develops in Atlantic City, Mississippi, Maryland, Detroit, and other gambling zones in the...

Foresight, Insight, and Cross-Sight: Tesla’s Strategy

Nowadays, managers often misinterpret the true meaning of strategy. They define it as an instrument of identifying and targeting appealing markets to then find the most effective methods of maintaining lucrative positions of an advantage there. Unfortunately, protecting market positions cannot ensure the profitability and growth of an enterprise. Todd...

Recruitment and Selection. Empowering Entrepreneurial Capacity

The corporate environment of the 21st century is highly changeable, as conditioned by rapid technological progress and intense globalization. In order to tackle considerable challenges faced by organizations, the entire structure should perform on par with the task. At the same time, the vital nature of human resources for contemporary...

Genetically Modified Pineapples and Their Benefits

Case Analysis The case studies several important aspects of genetically-modified pineapple cultivation. The research is motivated by the fact that GMO technologies are becoming increasingly common in agriculture. The paper covers the existing benefits of GM pineapples, as well as examples of what could be achieved with this technology. It...

Risk Management in Supply Chain Processes

Introduction Supply chain risk management relates to the procedure through which organizations employ strategic steps to discern, evaluate, and mitigate threats within their end-to-end supply chain. Two primary risks could disrupt one’s supply chain; including external and internal risks (Prakash et al., 2017; Son, 2018). Threats in the supply chain...

Methodist Hospital Texas Risk Management Programs

The interviewee – J. J. RN – focused on three main risk management strategies: employee education, corporate culture, and technology usage. Regarding employee education, Methodist Hospital Texas organizes constant training for all levels of the staff. The organization positions itself as an educational destination for professionals and has a global...

Accounting Information Systems

An Accounting Information System (AIS) is a combination of the study of the norms of accounting and the design, execution, and supervision of information systems. AISs use new technological tools together with traditional accounting systems to give users the financial information required to run their firms. An AIS consists of...

Introduction to Talent Management and Corporate Culture

Talent management is a crucial principle in sustainable development of organizations. Different institutions apply varying strategies to ensure continued growth of their talent pool and fulfillment of their corporate social responsibilities within their market segment. In essence, much of these practices depend on multiple factors, including managerial skills alongside with...

Restaurant Business During COVID-19

COVID-19 pushes companies to quickly change approaches to work and puts the stability of various systems to a severe test. Businesses have to deal with the risks of disruption of continuity, sudden quantitative changes, real-time decision-making, productivity indicators, and security threats. Managers must act very quickly, addressing the immediate challenges...

Leadership Theories Chart. Breakthrough Leadership

Leadership Theory Definition Main Concepts Situational leadership A leadership theory that merges both directive and supportive dimensions, which need to be applied correctly in a given situation (Ghazzawi, Shoughari, & Osta, 2017). Situational leadership is based on the relation between the task behavior, listening, support, and value. It claims that...

Amazon Company’s Macro Environment Audit

The macro environment audit examines external forces that affect the performance of the online shopping industry in general and the Amazon Company in particular. Amazon Company is the global leader in the online shopping industry. This analytical treatise presents a macro environment audit of the Amazon Company from the findings...

Google Company’s Effective Marketing Strategies

Google is one of the most well-known technology companies in the world. The span of Google’s services encompasses a variety of Internet-related services, including a search engine, online advertising technologies, software, and hardware. Larry Page and Sergey Brin founded the company in 1998 (O’Connell). As of 2020, Sundar Pichai is...

Analysis of Amazon Recruitment and Staffing

Introduction Like many other companies in the e-commerce business, Amazon relies on the scale of its operations for profits. Recently, the company has announced that it would hire 7,000 workers to support its operations in the U.S. (Isidore, 2013). In order to manage the quality of service as part of...

Customer Satisfaction Level at McDonald’s

Purpose and Method The purpose of data analysis was to identify factors that affect the level of customer satisfaction of McDonald’s. In order to achieve the purpose, a survey consisting of 20 questions was conducted. The acquired data were analyzed using descriptive statistics and regression analysis. First, the analysis of...

How to Create a Successful City Branding

Introduction A brand is a name, graphic, or sound that distinguishes a company’s products from those of the competitors. Branding traditionally has its application to commodities. However, research by Hankinson (2001) concludes that “the branding of places and locations is not impossible” (p.1). Many people, irrespective of whether they consume...

Netflix Target Demographics and Market Segment

For this discussion post, I chose one of the most famous companies across the globe: Netflix. This streaming company is known for its innovative approach to entertainment, which includes content personalization, close relations with studios that produce new products for viewers, and strong brand equity (Sadwick, 2019). With a goal...

Clif Bar & Company’s Sustainable Supply Chain

5-Step Critical Thinking Decision-Making Model Step 1: Identify the problem(s) and uncertainties What exactly is the problem… The overall profitability of Clif Bar & Company is dependant on outsourcers since they do not own any manufacturing plants or distribution centers. The problem is this … Due to the recent shifts...

Laura Ashley Marketing Communications

Introduction Laura Ashley is a British textile design company that manufactures home furnishings and clothing and sells them worldwide. It was founded in 1953 by a fashion designer who gave her name to the company and grew to prominence in the 1970s and 1980s. In the 1990s, it was acquired...

Barnana: Adventures in Upcycling

Introduction One of the principal conditions of the present-day companies’ sustainable development is the correspondence of their regular operations and essential decisions to international environmental regulations. The company under consideration, Barnana, is no exception to the rule since it cooperates with the United Nations and follows the organization’s goals (Dann...

Product Design and Development

Introduction World is becoming complex though the technology has been keeping its effort continuously to make the life easier. People are now living in such an environment where everybody is busy to run the life in a higher status then the existing. In these busy days, the people have no...

Corporate Social Responsibility Activities in Ladbrokes

Corporate Social Responsibility (CSR) has been anecdotally considered to provide organizational performance advantages in the contemporary market. However, the majority of the studies conducted on the impact of CSR have been rather focused on organizational performance, with little other mediating effects considered. Fewer studies still have been conducted regarding companies...

Bolman and Deal’s Four Frames of Leadership

It seems reasonable to state that all companies come to a period when their performance starts being insignificant. This may take place due to various reasons – starting from severe rivalry and ending with pressing governmental policies. However, there are a plethora of cases when the mentioned insignificant performance results...

The Role of Business Ethics in Recruiting New Employees Using Social Media

Social media platforms such as Facebook, LinkedIn, and Twitter have been actively used by organizations to promote new job opportunities and search for prospective employees on both part- and full-time basis. However, the logic of making recruitment decisions is often biased based on unreasonable judgement related to social profile of...

Analysis of Boeing Company’s Capital Structure

Boeing’s Capital Structure description It should be claimed that the company has been leveraging its capital structure even further for a long period by continuing the practice of a share buyback, which has been accompanied by the constant, equity-reducing pension liabilities regulations that finance the firm’s pension benefits. Then, this...

Consultancy Report to Senior Management

Executive Summary This report addresses in detail all the factors that a company needs to analyze before deciding to start operations in another country. The report continues to elaborate upon the different types of structures that can be utilized and the logic behind each structure, for instance direct investment model...

Workplace Environmental Conditions and Job Satisfaction

For an employee, it is essential to work in a safe and favorable workplace environment to demonstrate a significant performance. However, there might be an issue regarding the extent to which the process of improving these environmental conditions affects the employee’s job satisfaction and whether this affectation takes place at...

The Importance of Understanding Culture in Marketing

Nestlé S.A. is a conglomerate corporation whose headquarters are located in Switzerland. Being the largest food company in the world, Nestlé oversees a number of subsidiaries. Tombstone and DiGiorno are two brands of frozen pizza that originally belonged to the American company Kraft Foods. However, after being bought by Nestlé...

Marketing Plan for Tim Hortons in the US Environment

It is expected that the implementation of this marketing plan will lead to the following key results. Increase in the number of customers with children. A more engaged following on digital platforms, particularly Instagram and Tik Tok. This marketing plan will use multiple marketing strategies and activities for Tim Hortons’...

The Change Theory and Its Real Life Application

A theory of change is a comprehensive description of how the desired change is expected to transpire in a work context. An organization or individual should admit three factors for succeeding in any change. It includes dissatisfaction with the current situation, a clear vision of the future, and the first...

Marketing Research for Wine Industry

Introduction The wine market is an extremely promising industry in the United States. However, the industry has faced some challenges lately as it transitions from personal to online sales. In particular, there will be a need to keep the seasonal surge in demand for wine sold online shortly. Besides, the...

Case Notes on Court: BGP Properties Pty Limited v Lake Macquarie City Council

The facts of the case The case is about an application filed by BGP Properties Limited against Lake Macquarie City Council. It is seeking to compel the latter to allow BGP Properties Limited to continue with its development plan on a site that is under the jurisdiction of the Council....

Enron Scandal: Risk Assessment

Enron was the second largest company in US history to be declared bankrupt. Recently, the Congressional committees have analyzed the company in order to establish the cause of its fall. Although the cause has not been determined with precision, some of the vital elements that caused its downfall are clear....

Advantages and Disadvantages of CPD Monitoring Techniques

Continuing professional development (CPD) is the process when people improve their knowledge, skills and experience by means of special training courses. Monitoring and evaluating is the final stage of the CPD process. There are a lot of diverse ways how the CPD process may be monitored and evaluated, still, each...

Health Care Strategical Marketing Proposal

Introduction The selected company is Hospital for Special Surgery, which is located in New York. The hospital was founded in 1863 and is one of the most recognized orthopedic hospitals in the country. It is critical to mention that the hospital is known for its expertise in orthopedic trauma, spine...

Lidl Expansion to Norway and Mexico

Abstract Lidl, a Germany-based international discount retailer that primarily focuses on food, is considering entering another country’s market. It has narrowed its choices down to either Norway, where it had tried and failed to expand previously, and Mexico. However, the chain struggles to make the final decision and develop a...

Maybelline New York: Global Marketing Concept

Introduction The emergence of the concepts of global and international marketing was primarily due to the globalization of business activities and the liberalization of trade. Yet it raised many issues, for example, the need for identification of key markets, challenges and opportunities they withhold, development of strategic plans by company’s...

Ethics in the Business World Based on Dilbert TV Series

In the fourteenth episode of the second season of the Dilbert TV series, the main character faces an ethical dilemma that makes him choose between his personal principles and various temptations. Moreover, the situation is further complicated by the fact that the product, which becomes the source of this dilemma,...

Strategic Network Management: The Fault Management

Introduction The fault management is one of the major areas in network management. With the increase in the network capacity due to the purchase of competitors, there is need for TechCorp to develop a more reliable network management scheme to capture the needs of the entire network, in this analysis;...

Emoticons Use in an Email at Work

In just a few years, the emoji icons found on most smartphones and e-mail programs have become an integral part of communication, including business correspondence. These funny little pictures can play an unexpectedly serious role in determining the emotional tone of business communication. Employers often use emoticons to soften the...

Risk Benchmark Program Analysis

Introduction Risk management programs play a vital role in ensuring the safety of workers, patients, and any other stakeholders in a healthcare setting. Therefore, such programs should be implemented meticulously based on the provided guidelines to ensure that maximum benefits are derived in the long run. This assertion calls for...

Samsung Electronic’s Global Strategy Plan

Introduction Samsung is a large business conglomerate that operates in different sectors, such as finance, advanced technology, and plant construction. This paper will focus on Samsung Electronics (SE), which is a flagship company of the chaebol. The South Korean multinational enterprise is well-known for its rivalry with Apple in the...

Operations Management Definition

Operations management is an essential process that uses raw materials to turn them into goods and services. Cachon, Girotra, & Netessine (2020) mention that this phenomenon is connected with the supply chain because the two reflect the internal and external operational systems, respectively. That is why it is not a...

Business Intelligence and Data Mining

Electronic commerce (e-commerce) has made numerous innovative changes to the functional and structural frameworks of businesses by adopting advanced technologies in the age of global digitalization. In particular, customer-centered companies focus on aspects such as personalization, communication, and added value, which become ineffective without the implementation of business intelligence (BI)....

Managerial Accounting in the COVID-19 Pandemic

Any company or an organization with a dream of succeeding in the world of business should consider managerial accounting as a critical element of propelling its objectives. Managerial accounting is essential in the business operations because it helps in handling challenges and tasks to achieve the company goals and vision...

Five Types of Customer-Introduced Variability

When it comes to distributing service to customers, the most significant phenomenon refers to the fact that it is challenging to predict their behavior. Service managers should consider this fact by determining the amount of accommodation that they need. It is an essential issue because more accommodation implies more cost....

Perisher Blue Company: Case Study

Introduction Information technology has emerged as an important concept that enhances and ensures the competitiveness of an organization in today’s global economy. The relationship between information technology and strategic planning was for a long time not viewed as important by managers and leaders in positions of authority. This was because...

Strategic Planning in Current Hospitality Industry

Tourism is one of the most significant pillars of economic growth in numerous international economies. The industry accounts for 20.8% of the international revenue and 21.7% of the total employment before the COVID-19 pandemic (Aladag et al., 2020). However, the world bank’s recent report revealed an alarming situation caused by...

Core Values and Leadership

Personal values and beliefs are of immense importance to an individual since they dictate what a person judges to be of importance or worth in their lives. Pandey and Singh (2008, p.310) define personal values as “the deepest beliefs and sentiments we subscribe to” and state that values have a...

Financial Accounting Cycle Steps

The financial affairs of any enterprise require constant attention, accuracy, and reporting. The accounting cycle is the process of recording and analyzing a company’s financial transactions necessary for reporting, which is repeated every accounting period. The cycle helps to make it easier to control financial transactions and business activities for...

Hillside Veterinary Clinic Marketing Plan Overview

Introduction Hillside Veterinary Clinic (HVC) is a small business operating in Colorado, requiring rebranding of its positioning to acquire new customers. The facility was planning to expand, therefore needing to adjust and enhance its marketing strategy according to the client’s needs and preferences. The following paper critically analyses the marketing...

Benefits and Drawbacks of Hiring Inexperienced and Experienced Employees

It is safe to say that the staff is a crucial element of any organization. This statement is relevant for both local small businesses and transnational corporations. The hiring process of inexperienced and experienced employees determines the company’s future performance, and hiring both of these groups has its benefits and...

Case Study of Columbia: HCA Hospital Business Ethics

Key Stakeholders R.E. Freeman in his book “A Stakeholder Approach”, defines a stakeholder as” a group engaged varied interests and participants, each of them may contribute and attain rewards as a result of activities of a company or business.” It is to be noted there is an interrelationship that is...

Steel Shipping Containers for Housing

Introduction The use of steel shipping containers in the manufacture of housing is becoming increasingly widespread due to the functionality of such buildings and their valuable technical characteristics. In the example of the Australian market, the positioning of this product will be considered due to the appropriate analysis of the...

The Link Between Organizational Behavior and Change Management

Higher Professional Level Acknowledgment I am thankful to many of my colleagues and professors whose help led to the paper submission. I want to thank my tutor for recommendations, research support, and help in organizing the paper, and to the management staff of the organization, I am working with. Executive...

Green Logistics: Implementation Issues and Solutions

Introduction The rapid development of economics, globalization and technological progress lead humanity to improve the quality of life worldwide. Despite the profound outcomes of such changes, the environmental damage is devastating and requires industries to take measures to save the planet. Factories leave vast volumes of waste, recyclable materials pollute...

Importance of Team Building in Nursing

Team Leader Team building in the world of nursing today is essential. There are many expectations of nursing that have a wide range of knowledge, other than clinical care. One of those is evidence-based medicine. Research and implementation, but especially implementation take a team to complete in a quality way....

Strategic Leadership in Examples from Personal Experience

Introduction Leadership is interchangeably connected with a vision and the capability of an individual to create and share among the employees a unified perspective regarding why certain things should be done to help the organisation achieve its objectives. This is the central and crucial factor differentiation between managers and leaders....

Radio One: Case Study

The benefits and risks to acquire other radio stations for Radio One From the onset, Radio One has been aggressive in growing its business by attracting the African-American population. The merger of Clear Channel with AMFM Inc provides several opportunities to stay in line with that strategy. Radio One is...

The Negative and Costly Effects of Micromanagement in the Workplace

As a matter of fact, micromanagement may be defined as a specific style of organizational leadership that presupposes continuous supervision and direct control over employees or subordinates by managers or management teams. It may be additionally characterized by the excessive attention of management to minor details. It goes without saying...

Degree of Integration of Goals

The term “degree of integration of goals” refers to the extent to which individual employees’ goals coincide with the team’s purposes and the organization as a whole. In that case, it can be said that production is in a state of efficiency since different subjects pursue the same or related...