11160 samples of this type
Introduction Globalization, the importance of Research & Development, and consumer involvement, all underpinned by technological advancement, urge a more strategic use of co-creation efforts. Fierce competition nowadays urges firms to remain close to their customers to match their requests better. As a result, companies started to innovate to provide the...
Introduction The modern world has become more connected due to globalization and multinational dependence on areas that support socioeconomic development. The 21st century is largely credited with the unprecedented growth of globalization, particularly through global economic interaction, trade, and capital flaws (McGrath et al., 2022). Factors such as technology are...
Background Amazon is a well-known online retail giant that provides products and services to customers and third-party sellers across the globe. It was established in 1995 by Jeff Bezos as an online book retailer (Bidkar, 2019). However, the company now sells various products and provides a platform for sellers. Amazon’s...
Nokia is a large global company that focuses on information technology, telecommunications, and electronic devices. The mill operation that eventually became Nokia Corporation was established in 1865 (Bhalodiya & Sagotia, 2018). Nokia emphasizes respect, accomplishment, renewal, and taking on new challenges as pillars of the company’s culture. These principles serve...
Introduction Amazon is a giant online retailer that sells everything from books to electronics and clothing. Moreover, the company is a significant provider of cloud services. Given its size and scope, the organization has one of the most complex supply chains. One of the biggest challenges Amazon faces is managing...
Introduction The main idea of traditional photography is to create images from the film and use information obtained from the camera’s aperture. This field is characterized by regular innovations and technology to attract the customer’s attention and increase demand. At the end of the 1800s, George Eastman founded Kodak that...
It is important to note that there are a number of different pricing strategies which differ in their strategic objectives. The skimming price strategy enters the market by offering the highest price for a product, which is subsequently lowered as needed. Such an approach is useful in order to maximize...
Choosing a computer might become complicated; therefore, it is essential to compare various models. For instance, the two major U.S. computer manufacturers, Acer and Apple, are appropriate variants for work and study usage. Moreover, it is vital to consider the gross profit ratio to understand companies’ productivity when comparing. Factors...
The case study focuses on the expansion of the Sony VAIO premium laptop brand into China and the challenges that the product manager Richard Lopez had with selecting which segments were most relevant for the market. VAIO laptops were created by Sony as another major successful line of consumer products...
Availability of resources is one of the main factors to consider while deciding how to staff a project. This will help to ensure that the resources are optimally utilized to avoid wastage (Viter, 2021). It is possible to staff a dedicated team of resources if there is a constant, reliable...
With humanity’s overall progress, the job types and requirements change accordingly. Compared to previous centuries, offered jobs become less manual and monotonous and require utterly different, sometimes even creative approaches. People move at the forefront of organizational performance, productivity, and general success, becoming an organization’s essential resource and capital. This...
Introduction The modern world is quite fast-changing, and adaptive modifications are required from all industries, including the field of online shopping. Recent developments in the sector of Internet retail have been affected by global and national consequences of the spread of COVID-19. In particular, the current pandemic has dramatically boosted...
There are several reasons why Apple decided to open its own retail stores all around the world, which now accounts for slightly more than 500 physical establishments (McCarthy, 2021). First of all, the company’s choice is explained by the desire to provide a better buying and product usage experience (Macaholic,...
Introduction The Container Store was established in 1978 by Kip Tindell and Garett Boone. It started its main operation with the ultimate aim of offering a solutions-based approach to retail at its headquarters at Capell, Texas, with 49 locations across the country selling more than 10,000 products. This unique approach...
Introduction A business report is a formal document designed to guide managers and policy-makers in organizations toward making informed decisions. As a result, business reports rely heavily on factual data and research resources to analyze concepts and provide practical recommendations to improve organizational processes. On that account, it is critical...
The Brief History Bvlgari is an Italian brand with Greek origins that has captivated the world. The company’s founder, Sotirios Bulgari, was born in 1857 in a small village in the Pindus mountains in northern Greece. For generations, the area was renowned for the art of silversmithing and craftsmanship that...
Because the workplace is based on the relationship between employees, many different problems may arise. One of them that I expect to meet in the future may be discrimination. Despite the fact that movements to achieve equality in such aspects as gender and race are of considerable importance in the...
Before getting to the customers, the product usually goes a long way – the supply chain, which includes various components. It affects the organization’s profitability and is sensitive to multiple influence factors. McDonald’s is one of the world’s most famous fast-food restaurant chains, which is a sign of careful supply...
Executive Summary The advent of social media has necessitated the development of digital marketing plans. Having been in operation for many years, companies such as Optifast could take use of the digital marketing space by developing appropriate plans. As a weight loss management program, Optifast is tailored-made to all overly...
Introduction The globalizing world is compelling companies to identify and implement evidence-based approaches that have the potential to maximize organizational efficiency. Firms need to rely on this knowledge to transform their managerial and human resources (HR) practices to ensure that they remain sustainable. In the international market, organizations tend to...
Introduction Leadership is a unique position within a social group that involves influencing other individuals to achieve goals. Leaders have always existed both in the animal world and in human society. Plato already asked questions about leadership emergence, and other researchers have repeatedly addressed this issue. The central conflict among...
Introduction Neutrogena Hydroboost is a line of skin-care and makeup products that focuses on hydration and refreshment. It belongs to Johnson & Johnson Consumer Inc, a widely established and affluent company. Currently, the central aspect of this company’s marketing is recovering and achieving one’s health and fresh look by offering...
Market Research Health Trends in 2022 In order to create the most effective app in healthcare, it is necessary to monitor trends in this area and implement them. Moving with the times, it will be possible to offer users an up-to-date product for an extended period. Data analysis. An extensive...
One of the challenges for the HR department in the future will be the provision of flexible work arrangements. After the beginning of the pandemic, it has become clear that a hybrid workplace is key for organizations to ensure continued operations in the midst of challenges. Employees are now aware...
Introduction Thank you everyone for coming to this workshop. Today we are going to learn about the role of power in solving conflicts in a workplace. Conflicts are common in a workplace and they occur do to various factors including poor management, lack of communication, conflict of interest and conflicting...
Starbucks is the biggest coffee outlet in the world. The company was founded by Gordon Bowker, Zev Siegel, and Jerry Baldwin. Later on, Howard Schultz joined the company, and he took charge of the company’s marketing department. Under his leadership, Starbucks became the largest coffee retail outlet globally. Since 1987,...
Acceptance and respect are part of the diversity idea; it means accepting the fact that everyone of us is unique and appreciating our uniqueness. These can be along racial, ethnic, gender, sexual preference, social class, age, physical ability, religious, political, or other ideology lines. It is also about examining these...
Introduction Recreational therapy provides a wide range of beneficial effects on both the physical and emotional health of a patient (“How can recreational therapy benefit your health?” n.d.). This is especially relevant when the therapy is tailored to their own interests and requirements. Many therapeutic leisure programs promote a person’s...
The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five (Steers, 2021). The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT...
Caterpillar Inc.’s Short Term and Long-Term Goals Caterpillar Incorporation Group acts like any other blooming firm and adopts short and long-term objectives to steer its advancement. Caterpillar’s long-term objective is economic prosperity, which will enable the firm to put more money into new goods and services while maintaining its worldwide...
In general, conversion funnels generate sales and help a company understand, visualize, and capture a customer’s journey from attention to taking the desired action, including conversion. For Ferrari, social media networks, such as Facebook, Instagram, Twitter, and YouTube, are used as a part of the company’s conversion funnel strategy to...
For every person, there are terminal values that play a significant role in life. Hence, based on these attitudes, individuals build their way and choose education, work, and partner. In other words, terminal values represent the ultimate aim of people’s lives, what they want to achieve the most. My terminal,...
Introduction Contemporary businesses strive to be sustainable to be successful in the market. Sustainability in an organization involves being environmentally friendly and engaging in social participation to assist the society in achieving its objectives (Ellery & Ellery, 2019). Like other modern businesses, Maple Leaf Foods is working to become the...
Introduction Standard Chartered is a Public Limited Company based in the UK that provides financial services for people, corporate clients, and treasury services. The company primarily operates in the Asian region, the Middle East, and Africa, despite its headquarters being located in London. The bank has had a long story...
Proposed Research Topic Strategic alliance of Apple and Google at the height of the pandemic: Well-developed step or striving to save lives? Overview of the Project The Research’s Direction This research will focus on the strategic alliance of two well-known companies, Apple and Google, deciding to unite their efforts at...
The retail and furniture trade are an essential part of the global economy. The furniture industry consists of the production, distribution, and retailing of residential and commercial furniture items. This market also includes additional products such as mattresses and home furnishings. The industry is able to combine new technology and...
Executive Summary This report introduces the process of a company quality system implementation. The issue is addressed from the perspective of an aspiring leader who is yet to acquire the respect and confidence of their followers. A good quality system acknowledges the complexity of the business landscape that comprises both...
Nonprofit organizations’ activities require high reporting and are strictly controlled by the tax legislation governing the monetary liability of such firms. Under constant supervision by oversight boards, such companies often face challenges caused by legal or financial constraints. To promote charitable or other activities, this is crucial to adhere to...
Abstract Teamwork is a dynamic and complex process that enables the exchange of diverse opinions and perspectives. This study focuses on exploring the issue of team performance in connection to leadership approaches, team dynamics, and motivation, as well as diversity. It was found that the most productive and effective teams...
Introduction Pfizer, Inc. is an American pharmaceutical company that specializes in the research, advancement, production, and promotion of prescription medicines for people and animals. Pfizer is among the largest global biomedical and pharmaceutical corporations. The firm’s headquarters is located York City, New York, USA (Pfizer, 2019). Charles Pfizer, a German...
Introduction Choosing an appropriate marketing strategy is particularly crucial when starting a new business that needs to win its first customer and retain them. A restaurant with a starting capital of $50,000 is bound to face intense competition from many similar small businesses, and, as such, the choice of the...
Zara is a fashion design and manufacturing corporation in Spain founded by Amancio Ortega Gaona. Zara started as a wear shop and developed to be the most successful and recognized brand in the fashion industry, with over 63,000 stores globally (Murphy, 2021). Zara was included in the public offering in...
For Talabat, to integrate all its systems and manage business activities daily, enterprise resource planning (ERP) is required. It allows one to tie together and control multiple processes at the same time, including risk management, financing, accounting, supply chain operations, human resources, inventory management, procurement, and others (Alam & Uddin,...
Creon’s portrayal of Athenian power and leadership tells us that for anyone elected to be a leader, his mind, his soul, and his will are aligned with the throne’s purpose. In other words, what the leader intends for his country and the people must be reflected in the skills he...
Executive Summary Achieving a sustained market growth is a major challenge that requires understanding of various factors that affect a firm’s operation. In this business plan, the focus was on a hobby store that seeks to achieve growth beyond the current market. The report discusses how this firm should prepare...
By definition, teamwork refers to a group’s collaborative effort to attain a specific objective or accomplish a task in the most efficient and effective manner. In the current world, teamwork plays an important role, especially in heightening efficiency and quality, determining firm governance and strategy, launching and designing products, and...
Purpose This business plan was written to assess the viability of the intended Fruit business exportation of fruits to Mexico. The project considers the cultural, economic, and political aspects of the receiving country to determine the conditions required for successfully introducing the product in the Mexican market. The cultural components...
It is evident that the COVID-19 unexpected challenges make most major companies change their strategies and adapt to the new circumstances and the needs of their customers. It is possible to say that all organizations were in relatively equal positions, but thanks to the outstanding skills of their managers, some...
Control costs in Better Beauty primarily relate to the processes that the management is implementing to optimize operations and ensure higher profitability. Budgeting has identified several areas of the firm’s higher spending, such as capital equipment and renting costs. However, the research of the issue itself has been a source...
Decision-making is a complicated process, and many barriers can decrease its effectiveness and lead to negative consequences for organizational performance. In addition, those barriers are often connected, meaning that the manager’s inability to overcome one of them can make another more dangerous for the company and the other way around....
Executive Summary Advances and developments in gas utilisation and processing are significant research subjects because of their relevance to different industries worldwide. Moreover, the resource is necessary to form most countries’ economics and is involved in political decision-making. This research methods report explored how gas-related industries and studies change from...
The case compiled by McShane and Neale (2021) introduces the issue of poor team management caused by internal conflicts in Arctic Mining Consultants, a firm involved in mining activities. Given the current challenges, Tom Parker, as a field technician and coordinator, should do everything possible to create an environment of...
Teams have been regarded as a major element in enabling institutions to improve business performance. They push individuals to innovate faster, exemplify higher productivity, see mistakes more quickly, and develop better solutions. However, some teams do not succeed in attaining the organizational objectives. Teams that succeed, as evidenced by the...
The real estate market is currently quite well-developed. However, buying real estate from a legal point of view is a very complex procedure and requires careful preparation before its implementation. In the event of an error when checking a home, the excitement of buying a home can turn into drama...
Strengths will help attract Kraft Singles to its target audience: millennials and millennial moms. The strengths of Kraft Singles include financial investments and statements. Kraft Singles is a very wealthy company with many years of experience. They have had plenty of time to accumulate capital, and now it is easier...
Dell operates as one of the leading information technology corporations globally. The company uses high-performance, innovative technology and produces laptops, desktops, workstations, monitors, servers, storage, and various electronics (“Explore Dell Technologies,” n.d.). Dell implements a differentiated (segmented) marketing approach focusing on particular customers and their needs. Pride et al. (2019)...
Introduction Due to the current issue of climate change, many organizations tend to come up with solutions intended to remove uncertainty and recognize the need to attain stability and focus on economic and environmental benefits. Unilever’s history shows that the company was interested in sustainable well-being from its founding date,...
Zappos’ corporate culture is built on 10 core principles that are a priority for the company. The main principle of the company is to deliver WOW through service, which emphasizes the people and customer-centered approach. Additionally, the company strives to drive change, create a little weirdness and fun, be creative...
Introduction Strategic planning is formulated to attain the organization’s overall goals, such as the market restrictions, the demand from the stakeholders, and the accounting. A strategic plan is concerned with the organization’s future (Lo & Sugiarto, 2021). Thus for any business to remain vital and successful, it has to formulate...
Introduction Evolving globalization trends have significantly contributed to major changes in the fields of business and economics. The effect of recent technological advances is evident as well, with banks becoming more dependent on online systems. As a result of accidents and faults in the mentioned systems, unplanned events eventually cause...
Introduction In the contemporary age, many organizations encounter serious challenges that affect their position in the global market. As such, the Nokia Corporation is suggested to have experienced a severe issue when promoting its 5G services in North America, failing to provide the residents of this region with the necessary...
Steve Cahillane followed obstacle removal and employee empowerment, and visual communication steps. In the video, Cahillane emphasized the importance of visual communication to ensure that everyone was moving in the same direction. He also talked about how he focused on revitalizing the company by energizing the team and getting everyone...
Google is a high-power tech company that has excelled in the industry for decades. It is located in Silicon Valley, California and was founded by Larry Page and Sergey Brin in 1996. It is infamously known for its search engine service that almost anyone who has internet has been using...
Background Management at Dexcom can undertake a situational study of their company using SWOT analysis, an essential strategic planning tool. Dexcom faces a lot of criticism in the present business climate, which can be summed up as strengths, weaknesses, opportunities, and threats. It has maintained a strong market position due...
Executive summary Automated aerial vehicles (AAV), also known as drones that were previously used only in military operations, gained increased popularity worldwide in civic life. EHang, located in Guangzhou, China, is one of the first and most successful intelligence technology companies that has been producing AAVs for various purposes since...
Coca-Cola is the largest non-alcoholic beverage and one of the two most strong beverage brands. The soda industry has been hit hard by the economic downturn, and exchange rates have affected major soda brands’ earnings in the aftermath of the recession. This is because of the rising popularity of healthy...
Introduction A data-driven integrated communication strategy for CrossHelmet’s Kickstarter campaign would increase brand awareness, generate more sales, and differentiate the company from competitor smart helmets. In this paper, a yearlong promotional drive is developed for CrossHelmet based on the analysis of the product, characteristics of the most likely customers, and...
When a new product enters a market, it is vital to make sure that its growth stage is managed professionally and a proper and effective strategy is selected. Regardless of this product’s uniqueness and quality, it usually takes a lot of effort to advertise and market it, and this process...
Introduction Unstoppable progress is a testament to sustained growth in potential, and General Motors, as one of the largest vehicle manufacturers worldwide, proves this. One of the problems society has been struggling with for decades is the pollution of the environment with harmful emissions. However, in early 2021, Mary Barra,...
Indra Nooyi is a businesswoman who used her networking intellect skills to transform her firm and win the hearts and minds of her staff, as well as build a massive system of communication. She utilized several approaches to boost her mental powers and manner of thinking in a short period...
Reflective Logistics/supply chain requires a myriad of skills, such as green logistics, purchasing, performance measures, and order processing, which are essential for creating a substantial impact in the clothing industry. Among the functions associated with the position includes providing support in surveying, pre-staging and ordering, inventory, and projecting performance measures...
Introduction As a global internet services provider, Yahoo can be considered one of the most widely known companies in the world. This technology company helps Internet users navigate the World Wide Web with the help of a variety of features. For instance, it offers a search engine, an email service,...
Eli Whitney was an American inventor and industrialist. He invented the cotton-cleaning machine (cotton-gin), was one of the first to design the milling machine, and laid the foundation for mass production in mechanical engineering. He was also interested in the construction and modification of weapons. Eli Whitney saw the potential...
Tea Leaves and More, originally known as Global Tea Company, is a 1985 business established by three sisters in California. However, after the death of one of the sisters, their CPA, Raynold and his two other partners became the new owners of the company through acquisition. Under the new management,...
In response to the increasing competition in many industries, corporations are restructuring themselves to operate globally. The international configuration of businesses gives access to cheaper resources and costs, large produce markets, and subsidized financing opportunities (Deng et al., 2020). For instance, an organization may adopt a multi-domestic system where all...
Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers’ changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to...
Although ENOC is in an outstanding position in regards to its management quality metric, European Foundation for Quality Management’s Excellence model or EFQM can still be utilized in order to make further improvements on the key issues of the business. It is important to note that the main strength of...
Outsourcing is a requested practice in the modern economy because many companies want to deal with lower material and labor costs. The article by Linden et al. (2011) demonstrates that Apple Inc. also benefited from this phenomenon when it moved its iPod production facilities to China. I think that Apple’s...
Standardization and adaptation are actively used by different companies as strategies for more effective development. For example, Coca-Cola is a company with successful global standardization policy in doing business and the reason is that its products are often associated with football, whose fans are located all over the world, regardless...
Introduction As one of the largest American department store chains, Target Corporation has multiple competitive advantages, including customer loyalty, quality products, efficient price policy, optimized supply chain and logistics, advanced technology, a disciplined approach towards business management, and commitment to innovations and sustainability. At the same time, the company’s potential...
Zara’s capabilities to increase digital sales include robust supply chains, effective online store design, and brand reputation, but accessing emerging markets can become a challenge. There are several capabilities that can help Zara achieve 25% of revenue from its digital channel. These are mainly physical – i.e., relater to the...
Summary Fitbit smart sense watch has led to the success of the company due to its upgraded features. The smartwatch tracks blood oxygen, stress, temperature, and sleep. The gadget has helped fight against the current COVID-19 pandemic since individuals can easily monitor their temperatures. Moreover, it helps the user keep...
Current trends are actively promoting an emphasis on environmental and social matters over the overproduction and exploitation of cheap labor. Many modern companies, including Apple, are diligently promoting their belonging to this movement. However, Apple has been repeatedly convicted of exploiting cheap labor, violating its environmentally friendly activities, speculating repaired...
Sales volatility is crucial for any business to calculate, especially in the service sector. In other words, it assists in predicting possible fluctuations in revenues or financial losses over a specific period. Therefore, employers may adjust to pricing behaviors to not be affected by sales volatility. Overall, this essay analyzes...
The level of market maturity has a strong influence on the degree and intensity of competition. The industry life cycle sets specific rules for the enterprises. Organizations need to understand the market development stages to form an effective strategy for survival and market capture. There are four stages in the...
Introduction This paper provides a comparison between strategical analysis results, MOP practices, and organizational structures implemented within the companies TESLA and Ritz Carlton. It observes the way the differences between industry requirements for a civil engineering production-based firm and a service sector firm affect the KPI interpretations within the businesses....
Changes in the global management paradigm have affected one of the most important components of management – the leadership process. A great example of a modern model of ethical leadership is the concept of servant leadership. According to Kumar (2018, p. 44), “servant leadership is about finding satisfaction and motivation...
Background I selected GRI reporting framework because, besides providing services, tools, and training, the framework also provides materiality assessment services. For example, companies may disclose their climate change effects to investors and customers using the GRI Standards. It is therefore a good concept to learn since it is useful in...
Introduction The business-level strategy is primarily aimed at identifying and implementing the company’s long-term competitive system. The creation of the business strategy requires the determination of well-defined arrangements and solutions regarding the working process. The corporate-level strategy remains at the top of the strategic pyramid and manages all interdependent fields,...
Businesses often explicitly framework their fundamental statements in order to create an effective working process. The visions ought not to be subject to current benefits or current financial conditions. They are more consistent than other elements and address the profound primary beliefs at the association’s core (Spear, 2017). Since it...
Abstract Accounting and finance are critical elements in the efficient management of a company. The information gathered from accounting analysis helps a company or an organization make day-to-day decisions. This study’s objective is to determine how effective accounting and finance are in eradicating or reducing risks from a company’s operations....
Introduction American Multi-Cinema, Inc. (AMC) is the US-based movie theatre chain that was founded in 1920. With time, AMC acquired different other cinema theatres and became the largest organization in this industry. Today, AMC involves more than 2800 screens in more than 350 theatres in Europe, while these numbers are...
A professional code of ethics in marketing The American Marketing Association (AMA) has the mandate of promoting the highest professional, ethical values and norms standards for its members, constituting students, academics, and practitioners. The values committed to by the AMA represent collective conceptions considered morally proper, necessary, and desirable by...
Introduction Higher levels of education are meant to prepare students by providing the knowledge, competency, and skills necessary to succeed in their industry. Business administration is one of the most complex fields, both academically and practically, commonly requiring completing a challenging master’s in business administration (MBA) curriculum. While such academic...
Direct marketing involves targeting a particular party in an advertisement without using intermediaries. In this form of promotion, the companies may directly call a client or send e-mails to their customers about their desired products (Matviiets & Kipen, 2021). The e-mails sent by commercial companies appear as spam e-mails, giving...
Goals are the everyday aspects of the decision-making process that gives an individual or a business that sense of clarity, concentration, motivation, and direction in the goals set. Through establishing smart goals, a person or a company get an opportunity to create a specific target that has to be aimed...
The 21st century has introduced an evolution of the business environment, in which managers face new challenges. This age is characterized by the intense globalization that renders different parts of the world closer together, thus promoting the diversity of the entrepreneurial landscape. As such, companies and entire industries often become...
Monsanto is an agrochemical and agricultural biotechnology company that is American based. The company was founded by John Francis Queeny on 26th September 1901 in St. Louis, Missouri, in the united states of America (“Monsanto Company and Monsanto Technology LLC v. Loren David (2007-1104),” 2008). The company was famous to...
For the purpose of discussion, I have chosen the company Martini & Rossi since it fulfills the requirements pertaining to an industry in the mature stage. As it is effectively described by Parnell (2014a), the mature firm serves its clients with sufficient quality and quantity of a product, rarely introduces...
Maintaining job satisfaction in the workplace is well known to be one of the main factors in keeping a company running. Specifically, once employees are content, they tend to develop loyalty toward the company and perform with greater diligence (Siruri & Cheche, 2021). In turn, the environment in which staff...
Introduction Some companies try to show that they are more helpful and caring than others in the modern world. Although there are such brands in certain cases, there are also those that hide their businesses’ unpleasant but significant sides to keep successfully operating. One such example is the case of...
The greatest takeaways from the course are all related to the importance of tailoring any organizational behavior interventions to the specific organization. An example from the latest reading, formalization, guides employees, an excessive level of formalization can unnecessarily complicate the decision-making process or prevent employees from resolving customers’ issues (Bauer...
The Key Drivers of Globalization and International Trade on the Context of the Amazon Organization Globalization is the name used to describe the growing cross-border trade in products, services, technology and investment, and people and knowledge flows of economies, cultures, and populations in the world. Various technological developments and progressive...
Executive Summary Samsung remained the biggest smartphone maker in the world until Huawei surpassed it in April 2020. The market share of the North Korean company dropped only to 17%, which is enough to stay ahead of Apple and Xiaomi, who are their main global rivals (Singh, 2020). Such changes...
Introduction Cost leadership techniques are helpful in consistent and reliable conditions. To achieve this, the Amazon Company has effectively implemented processes to lower employees’ costs and reduce expenses through lower-cost raw materials, manufacturing processes, and dissemination. Differentiation strategies might include trademark, innovation, service quality, distribution channel, and other factors (Kurt...
Disney is a worldwide entertainment company; the CEO of Walt Disney Company, Robert Iger, has expressed interest in acquiring Pixar Inc. At the same time, Pixar is the most famous animation studio in the world. The two companies had worked together before and attained great success. In 1991, they had...
Introduction The newspaper industry has existed since the 16th century and has evolved with time. Newspapers began by being the most accessible and affordable source of news back in the days. However, the digitization of news has changed the world of the newspaper today. Observer Centric Company covers local news...
Introduction The present report aims at assessing the financial health of Intel Inc. in 2013. The report analyzes trends in key indicators of financial performance, including total revenues, gross profit, net profit, total assets, and total equity. The report also provides an analysis of liquidity, leverage, and profitability using relevant...
The entrepreneurial idea presented in this project is to create a multifunctional mug for travelers and hikers that combines the functions of the organizer for cosmetics and the several-layer cup functions. Several segments inside the cup will pour various beverages into it simultaneously into the divided sections. It might also...
Introduction A variety of similar patterns can be observed across the large-scale companies in the modern business environment, particularly in the area of budgeting and organizational financing. Provided the companies are operating within the same economy and industry, they are subjected to an identical set of laws and regulations, as...
Fashion Nova was founded in 2006, and today, this fast-to-market apparel and lifestyle brand has over 25 million social media followers. The company’s clothing is worn by stars such as Cardi B and Kylie Jenner. In 2018, it was the most popular fashion brand on Google. Richard Sagian, founder and...
Background information Kim (2006, p.110) defines the exchange rate as the price of a particular currency compared to another currency. In a free market, the exchange rate is determined by the market forces of demand and supply. The exchange rate is important in facilitating investment and foreign trade. In their...
Introduction Organizational development is an ongoing process intended to improve operations, attract new talent, and redesign existing models to meet the demands of all key stakeholders. Different theories and models have emerged that business leaders can utilize to improve performance. The Star Model is an outstanding tool that can guide...
Among the many companies that have increased in the volume of operations and the brand value, Apple occupies a significant place. According to the data from ratings, the company’s brand value has grown from 23344 in 2011 to 214396 in 2018, which is the highest brand value among the fast-growing...
A decision matrix is an invaluable tool for companies looking for ways to maximize efficiency and determine the ultimate improvement option which will deliver the most benefit. Yet, it can be applied in numerous other scenarios and situations (“What is a decision matrix,” n.d.). For instance, when a company is...
Marketing is among the crucial constituents of a business as it possesses the power to impact clients’ opinions regarding a product or brand even without their notice. My passion for marketing began at an early age after encountering numerous ads on Television. However, my curiosity for digital marketing developed in...
For decades, leadership has been considered to be a vital part of an organization’s competitive potential. There is a significant amount of research regarding various leadership styles that led to creating several classifications of their distinct properties. For example, Daniel Goleman’s analysis focuses on emotional intelligence as the basis of...
This new energy drink aims to cater to the consumer’s demand for healthier options with less sugar and caffeine. Moreover, this beverage is manufactured in a local community, which is another selling point for conscious customers who want to support local brands. Some issues include intense competition in the market,...
Logistics networks are the backbone of contemporary global commerce. They keep Nestle Bangladesh in business by facilitating the movement of raw materials to processing factories and finished goods to the market. While logistics networks facilitate the movement of goods, its transportation, inventory management, goods handling, warehousing, order processing, and packaging...
The six questions of external analysis present a reliable framework which allows companies to correctly determine their position in the industry and assess available options of gaining a competitive advantage, yet it also has weaknesses. This approach’s primary strength manifests itself in the flexibility it provides since almost any business...
The article “Bullying Bystander Reactions: A Case Study in the Taiwanese Workplace” examines an ethical issue of bullying, as well as the responses of colleagues and the organization on it in one of the Taiwanese offices. Various factors influence the occurrence of bullying and the way others perceive this issue...
Organizational culture is an essential part of human resource management and business development. Comprehensive knowledge in the field of corporate culture may be significantly beneficial in terms of decision-making and leadership. Pixar’s culture of creativity may serve as a prime example of agile human resource management. As technology develops and...
The current situation of Microsoft on the market is defined by the presence of various competitors, which increase the risks for the business. The strongest of them are Google and Amazon, and their involvement in the development of software systems and cloud computing poses a threat to the company by...
Introduction Entrepreneurial organizations are by far the most challenging to establish and sustain. This is because they are mainly grounded on the aspect of bringing new ideas into the market; ideas that may not readily be accepted by the consumers. Most entrepreneurial establishments face somewhat similar problems and it is...
Many people are used to being team members at some point in their life. Moreover, some of them remain working in a working unit professionally. Teamwork is a process that enables a group of people to gain a competitive advantage (Lencioni, 2020). However, I assume that emotional intelligence is the...
Introduction As the company under consideration by Andres, the organization will be reviewed through relevant assessment indicators. In particular, the focus will be on its progress and performance to date. Based on the data on the production process, market segmentation, and financial performance, key conclusions will be drawn regarding the...
Executive Summary Over the past decades, the world has changed dramatically, and the business realm has not been left behind. The scenario is exemplified in the article “Exploiting the Virtual Value Chain” by Rayport and Sviokla, published in 1995 in the Harvard Business Review. The authors argue that businesses nowadays...
Introduction The relationship between sports and marketing has been studied for decades. Today, many businesses have recognized and embraced the potential of sports marketing to generate sustainable revenues and to ensure the survival and competitiveness of firms. In other cases, brands have used sports as a platform to launch and...
A good communication plan is essential in implementing organizational change as it influences the attitudes of various stakeholders. It lays the ground for change management (Yap et al. 2017). This document is a communication plan that contains the objectives, target audience, procedures, forms, and evaluation of the communication plan. Objectives...
Implementation Strategies A strategy adopted is how an organization translates its chosen strategy into action plans and activities to help the organization achieve its strategic goals. According to Heracleous et al. (2017), the strategic execution is a mechanism, which applies priorities and methods to produce the desired outcomes. The Strategic...
Monitor and control process is an essential step in regulating the overall performance of a firm’s sales force. One should be aware the developing step involves nine critical stages. These include identifying the process, defining measures, setting a measurement system and standards, obtaining results, comparing the outcome, communicating, generating alternatives,...
Introduction It is safe to say that recruitment is among the most important elements of not only the success but also the existence of organizations. Recruitment managers have to consider multiple internal factors of the company and external factors of the labor market and society to bring the necessary number...
In management, internal alignment refers to relationships between interdependent social and technical elements within a company that ensure its effective functioning. The main components of the organizational alignment model are structure, task / work system, and people (Lane & Maznevski, 2019). At Toyota, all elements of this model are well...
Executive Summary Starbucks Corporation, one of America’s most prominent brands, is a globally renowned premier roaster, marketer, and retailer of specialty coffee headquartered in Seattle, Washington. Founded in 1971, the company has registered immense growth over the years to become the world’s largest coffeehouse brand, with a global footprint of...
The Qantas Airline of Australia is the most prominent airline in the country as far as fleet size, international flights, and worldwide destinations are concerned. It is also the 3rd oldest airline company in the industry after Avianca and the KLM. It was established in 1920, and its headquarters are...
The success of the Candy Crush Saga app business model can be attributed to the perfect combination of the identical components of fun and pain that fit in the short attention span of customers (Shanley). This bite-sized entertainment convinces users to pay for extra levels because of their psychological vulnerability...
Introduction One of the most challenging and disconcerting decisions faced by employers and human resource (HR) managers in establishing a fair and equitable standard for promotion. Many public and private sector organizations are in a dilemma when creating union contract clauses because the HR managers may prefer merit or ability-based...
Marketing refers to an organization’s activities to promote the selling or buying of its services or products. It includes delivering, selling, and advertising commodities to customers or other organizations (Sorger, 2011). As one creates their marketing plan, they should identify the action plans, strategies, objectives, and potential threats or hurdles...
Considering the notion of leadership in the modern organizational culture, the meaning behind this term has undergone some drastic changes over the past decades. Previously, the idea of leadership was driven by the desire to achieve the maximum quality result in the shortest time possible. Whereas the overall productivity was...
Introduction Sustainability is one of core Volkswagen’s business strategies for future growth and development. The company has set strong and measurable goals for decarbonization, responsible supply chain practices, e-mobility, and digitalization (Diess & Osteloh, 2021). The company is faced with multiple threats to its financial well-being and has incurred some...
Introduction Nowadays, it is apparent that many established organizations struggle to keep up to stay relevant in the market. On the other hand, less experienced executives continue to lead their teams to various successes in the industry. This happens mainly because of the company’s ability to adapt by being flexible...
The author selected Samsung Galaxy S21 5G and iPhone 12 and gathered related qualitative information to understand how consumers go through the different decision-making process stages before acquiring a product. Samsung Galaxy S21 5G is a new smartphone by Samsung and the most advanced in the Samsung Galaxy S series...
Introduction Amazon Incorporated is an American multinational corporation that offers services in several areas, including artificial intelligence, e-commerce, cloud computing, and digital streaming. It is among the best information technology companies in the United States, and among the largest Fortune 500 service companies in terms of market capitalization. The company...
Core Value Proposition and Target Market Identification Market Analysis. Lucky Lou’s Rice Pudding is a company that belongs to the grocery foods market, which is enormous, and continues expanding. In the US, the sales in retail and food service amounted to $6.2 trillion in 2019, increasing for ten years successively...
Introduction The present report aims at analyzing the strategic position of Toyota in comparison with its competitors, such as General Motors, Volkswagen, and Ford Motor Company. The paper uses Porter’s Five Forces analysis, PESTLE framework, and benchmarking to evaluate Toyota’s strategic strengths and weaknesses. After, the report identifies three strategic...
Number of Advertisements and Media Gaming marketers have capitalized on almost all social media and video platforms, including YouTube, Facebook, Instagram, Tiktok, Twitter, LinkedIn, Telegram, and Pinterest. For this research, I viewed five advertisements for each game on YouTube, Facebook, and Instagram for a day. The promotions were similar on...
Definition of Success Success is the creation of value – economic and social benefits and results to help individuals align with a set of values subscribed by the organization. Corporate success usually comes from a clear plan or strategy for carrying out a mission. But a process is not successful...
Procter and Gamble, also known as P&G, have been filling people’s homes with grooming, baby, health care, and cleaning products since the 1800s and continue to do so successfully. In 1998 P&G released one of their innovative products called Febreze.“Febreze has the technology to clean away bad odors at the...
Introduction The present paper discusses three general aspects of Jiranna Healthcare case study. The first part conducts an appraisal of the firm’s financial performance to help Arizona Health Services (AHS) make a purchasing decision. In particular, the first part assesses sales, expenses, profits, efficiency, profitability, liquidity, solvency, and DuPont coefficient...
Executive Summary Cleaning companies in the US have focused primarily on corporate services. For years, these services were required in firms as opposed to homes. However, with a significant number of people looking for more than one job to enable them to pay for their needs, the pressure to get...
