R&B Construction Company: Organizational Culture

One of the essential factors in an organization’s success is its culture which are the values, beliefs, and visions that unite an organization. An organization is made up of people of various ideas, so when it comes to providing solutions to a significant problem in the company, there are bound...

Communication Skills Training Session

The analysis of the last quarter’s performance outcomes showed that the company failed to achieve its planned sales level despite long negotiations between the representatives of the marketing and sales departments and with partners. Many hours spent on meetings and negotiations did not produce planned results and cost the company...

Nike: Social Media Marketing Campaign

Nike’s social media inclusion campaign is a way for the company to contribute to the development of a more accepting society that embraces diversity. As the company is one of the biggest brands in the clothing industry, has a massive following and brand loyalty, and is known worldwide, the social...

Risk Management in Healthcare Settings

In healthcare settings, there are risks involved which require immediate mitigation. Thus, there is a set of frameworks of action that should be taken to manage the risk. Five basic steps are considered in this situation and are executed in a specific sequence, thus a process. They include identification of...

Gamestop and Tesla: Ethical Analysis of Rearrangements

Introduction As part of this work, two articles from recent months are analyzed, devoted to rearrangements in the internal organization of two companies, GameStop and Tesla. The analysis identifies the nature of the ethical problem that accompanies changes within companies. The social nature of the problem is revealed in the...

Aspects of McDonald’s Avatar Marketing

It is important to note that marketing is a field that is constantly evolving due to the heavy integration of technology as a primary tool and instrument. The article on avatar marketing aims to provide a well-constructed definition of the concept with its core characteristics. The authors develop avatar typology,...

Connection of HRM and Legal Environment

Introduction HRM is highly affected by the legal environment in which it operates. HRM follows the rules and regulations of its organization. The most significant laws and regulations affecting HRM are those related to equal employment opportunity (EEO). Various laws were passed; however, only in 1964, with the passage of...

Leadership Theories, Principles, and Values

Leadership styles have been widely known and discussed in connection to politicians, artists, TV hosts and other managerial professions. However, few people think about their own potential in terms of leadership. This is partially due to the fact that not all people become leaders, organizational or spiritual, and still fewer...

Retirement Plan: Background Information

A retirement plan is important to develop in advance because of the benefits to individuals, businesses, and employees. It allows investing in financial security when some of the employees retire (IRS, 2022). Mr. and Mrs. J have been married for thirty years and have built a small business together that...

The Ford Motor Company’s Sustainability

Background Ford Motor Company is a world-class motor selling company whose leading brands are commercial vehicles and luxury vehicles under the Ford and Lincoln brands. The company has employed Ford Motor Company and has supplied cars for a long time since its creation by Henry Ford in 1903. The company’s...

How Does Lewin’s Model of Change Deal With Resistance to Change?

The model offered by Kurt Lewin to implement change consists of three major steps. Unfreezing is the first stage to determine the general requirement for change, study the environment, promote the need, and check resources. The second stage is change itself, during which participants communicate, empower their actions, and involve...

Monte Carlo Simulation Method Discussion

Sometimes business people may face various types of problems in the course of their business. One of these problems may be deciding on the duration of the project and the likelihood that it will be completed and completed. In addition, the Monte Carlo simulation method allows to solve many other...

Understanding Different Gender Roles and the Impact on Marketing

Gender roles, stereotyped or not, play a critical role in marketing and advertising campaigns. In the present day, there are traditional and nontraditional gender roles that determine how male and female models are used in commercials and affect their employment in the marketing industry. This literature review studies how gender...

Target Corporation’s Capacity Planning

Introduction Prior to the COVID-19 pandemic, most organizations were at their best times regarding performance and success rates. The operations of companies that used to take place before the COVID-19 period are now regarded as normal. The pandemic is known to have brought about several changes to daily operations and...

The Red Bull Product Promotion

The penetration of Red Bull’s new flavored drink into the market depends significantly on the effectiveness of the brand ambassadors. The effectiveness of brand ambassadors is essential in appealing to the needs of the market expectations. For instance, ambassadors are good time managers and always readily available thus making them...

A Job Analysis for a Project Manager

Introduction Organizations use job descriptions to highlight skills and competencies required to perform specific tasks and duties associated with a certain position. It is essential to set clear expectations for candidates to determine the demands and recruit the right individual whose skillset and experience can meet them (Alvarenga et al.,...

Leadership Styles’ Impact on Innovation Performance

Nowadays, competition forces different organizations to search for ways to become the best amongst others in their field of operation. The range of possibilities might seem endless, from mastering the old techniques to hiring the most fitting people as their employees. However, nothing compares to a sudden innovation that can...

Trends in Relationships in the Board of Directors and the CEOs

Abstract The board of directors is the highest body responsible for corporate strategy, customer satisfaction, and operations management. Its mission is to lead the company forward. Essentially, the supervisory board oversees the activities of the board. The duty to administer the code of conduct is solely the responsibility of the...

Coercion as a Method of Implementing Change

Coercion as a method of implementing change can have the desired effects, but this practice can be accompanied by barriers and pitfalls. According to Senghaas et al. (2019), coercive instruments often serve a strategic function and are characterized by inflexibility. As a result, targeted individuals may not be able to...

Business Ethics: Honesty and Engineering

The discussion of extrinsic and intrinsic motivators is essential when speaking about businesses and their successes. I agree that motivation is one of the key factors of the necessary work ethics. Motivation for me can be defined as a cause or set of reasons that encourage someone to continue striving...

H&W Produce Firm’s Human Resources Management

Discussion of H&W Produce This paper aims to use the results of a job analysis for the position of “salesperson” at the organization H&W Produce to draft a new recruitment and selection program. H&W Produce is a wholesale store chain that primarily sells fruits and vegetables. The company is locally...

Philosophy of Business Ethics

Introduction In this essay, I aim to counter Manuel Velasquez’s opinion that a worldwide authority is required to force global firms to contribute to the global common good as an improbable remedy for its preservation. I begin by summarizing Manuel Velasquez’s contention that multinational firms are not required to promote...

Dell Going Private Then Public

Since its establishment, Dell achieved great success as a company that specializes in the PC market. However, in 2013, Dell found itself struggling to maintain competitive advantage (Case study). To retaliate, Dell’s management decided to restructurize the company, assuming the main weaknesses to be poor attitude toward customers and stakeholders....

Amazon and Whole Foods Merger

The process of combining or acquiring a company can significantly affect the business of an organization. Moreover, such changes also affect the market in which companies operate. Hence, one example of the acquisition of one company by another is the case of Amazon and Whole Foods. This merger gave several...

Essential Skills for Effective Leadership and Management

Introduction In the digital era, leadership and business management have taken a new direction, necessitating advanced skills for handling the complex business industry. Leadership and management are two different concepts in which individuals need to consider the context of their applications for successful operations. Leaders and managers have relied on...

Social Entrepreneurship and Leadership Styles

Social Entrepreneurship Definition Social entrepreneurship is a unique phenomenon aimed at addressing social issues that influence the lives of individuals. The significance of this issue results in the emergence of numerous definitions. One of the most relevant ones views it as offering innovative solutions to the most important social problems....

Positive Net Operating Profit in E-Business

As an e-business start-up to analyze, the firm is involved, which manufactures beauty gift boxes for women and sells them online. To achieve a positive net operating profit (NOP) over the next one to two years, this is crucial to assess a number of factors that affect revenue. These criteria...

Corporate Social Responsibility and Irresponsibility

The concept of corporate social responsibility (CSR) suggests that the company voluntarily assumes additional obligations to society. That is, it not produces high-quality and safe products, but also invests additionally in its employees, the environment, and the territory of its presence. In addition to the fact that the company must...

Aspects of Apple Financial Statement

Apple is one of the well-known organizations, which pays a lot of attention to its financial position in the market. The company’s fiscal period is 52 or 53 weeks; during this time, they consider different accounting strategies to increase revenue and decrease useless expenditures (Apple Inc., 2021). Increased attention is...

Large Companies as Entrepreneurs

In the conditions of modern competition, the compliance of the internal environment of the company with the growing market requirements is the most important factor of successful activity. It causes the need for its constant transformation. The main driving force of economic growth today is innovation, implemented both in production...

A Plan to Improve the Way I Lead: The Path-Goal Theory of Leadership

According to the Path-Goal theory, a leader’s conduct is determined by their coworkers’ contentment, encouragement, and effectiveness. The leader’s role is to direct employees to select the optimal route to achieve their and the company’s objectives. According to the theory, leaders must participate in various categories of leadership conduct, relying...

Self-Driving Cars’ Impact on Employment

Nowadays, the idea of self-driving cars gains more and more popularity. However, there is another side to this issue. One effect of using self-driving cars is drastic reduction of work places that is likely to become more pronounced as fewer people will be engaged in the field. Indeed, nowadays many...

The Coca-Cola Company’s 10K Report Analysis

The 10-K report includes many factors involved in the business, and it can be hard for the inexperienced user to study the company via that form. Coca-Cola Company was chosen because of its steady position in the financial market and the well-developed supply chain, which interested me. Upon studying the...

A Leader’s Roles of Designer, Teacher, and Steward

Those organizational leaders who act as designers perhaps have more responsibilities than those who prefer teacher and steward styles. They simultaneously have to perform as restorers and builders of organizational structure and culture and philosophers and creators of guiding ideas and vision (Senge, 2006). During my work experience, there have...

Life’s Abundance Project’s Marketing Strategy

Life’s Abundance is a multi-level marketing type of company located in the United States which focuses on selling healthy dog food (WoofWhiskers). As it is a MLM company, it majorly relies on two aspects: proper communication among the selling parties and successful representation of the distributed product to the targeted...

The Exxon Mobil Corporation’s Position in the Market

Exxon Mobile is the largest in the world oil and gas company. Its P/E is currently 15,32, favourably compared against Shell’s 10, 63, Continental Recourses’ 13,44 and Occidental Petroleum’s 36,47. P/E shows the relation of a price of a share to the profit of the company (Exxon Mobil Corporation). The...

Personality Traits in the Workplace

The smartest person I know is my friend who studies programming at university while maintaining a personal start-up and having enough time to maintain a perfect work-life balance. I am smart in my life position and attitude towards people. It is closer to a common-sense smartness in the way that...

Non-Compliance Effects in Accounting

Introduction Accounting has been a crucial part of any financial proceedings from ancient times. From the ceramic tablets with the simplest recordings in ancient Egypt to the modern-day Excel spreadsheets, humanity has always not only known the value of proper accounting but actively needed it in their day-to-day operations. However,...

Comparing the Apple and Acer Laptops

Choosing a computer might become complicated; therefore, it is essential to compare various models. For instance, the two major U.S. computer manufacturers, Acer and Apple, are appropriate variants for work and study usage. Moreover, it is vital to consider the gross profit ratio to understand companies’ productivity when comparing. Factors...

Human Resource Management Discussion

Introduction Human resource management has been a concern for many enterprises globally since it helps the leadership within the organization determine the importance of having an identifiable number of employees. Businesses determine the need for having a specific number of employees by identifying every worker’s contribution to the final business...

The Matrix Structure Benefits for Sponsors

In order to convince the sponsor to adopt a matrix management structure, it is essential to explain its advantages. The matrix framework combines the features of the linear and process structures (Bowers et al., 2017). According to the principle of linear management, the matrix structure is aligned vertically; that is,...

General Motors Firm’s Organizational Analysis

Introduction Organizations often change due to internal and external factors, and General Motors (GM) is one such company that has experienced a transformation. Kuppler (2014) describes the corporation as a major automotive manufacturer facing an ignition switch crisis that led to the deaths of several people. The enterprise’s main attributes...

Disney’s Pre-COVID Sustainability Strategy

Definition of corporate sustainability strategies Corporate sustainability strategies ensure that sustainable development activities aim at social, environmental, and economic dimensions (Baumgartner & Rauter, 2017, pg.82). Corporate strategy is whereby an organization focuses on long-term stakeholder value by looking at the social, environmental, economic, cultural, and ethical dimensions of doing business....

National Office Machines and Nippon Cash Machines Merge

Major Issues in the Case Study The merging of National Office Machines (NOM) from the United States and Nippon Cash Machines (NCM) from Japan brings two different cultures together with contrasting marketing strategies. The two significant problems that result from this partnership include: the problem of the ideal compensation plan...

Amazon.com, Inc.: Digital Marketing Strategy

The Company Amazon.com, Inc. is the e-commerce company chosen for this digital marketing acquisition, conversion, and retention strategy analysis. Amazon.com, Inc. is a multinational e-commerce company currently operating in multiple industries by offering e-commerce, cloud computing, artificial intelligence (AI), and digital streaming services (“What We Do,” 2022). The rationale for...

Strategic Leadership at the National Organization for Human Services

Introduction Effective strategic leadership is one of the primary factors affecting the success of any company. Strategic leaders have multiple roles including, but not confined to defining the direction the company heads, setting, choosing the methods to achieve the established goals, and enabling the organization to change and evolve (Yukl,...

Corporate Diplomacy in Advancing Public Interest

Introduction Corporate Diplomacy has created a dynamic social phenomenon, trying to consolidate inside the context of other relationships. Subfields such as foreign policy analysis and global political economy have gotten little attention in fields like corporate strategy and organizational design. The term diplomatic is often misused to describe the activities...

Caterpillar Inc.’s Strategic Management Journal

Background Caterpillar Inc. is the world’s largest construction machinery and equipment company. It produces, designs, and markets financial and machinery products. As the company notices on its website, for about a century, they have been “helping customers build a better, more sustainable world and are committed and contributing to a...

Personnel Assessment and Selection

In order for the hiring manager and the human resources (HR) manager to cooperate successfully, it will be crucial for them to build mutually positive relationships. The latter will provide the team with enough opportunities for data-driven analytics that could be utilized to innovate some of the processes across the...

The Computer Sales, Markets, and Input

The environment in which the sales of computers operate has characteristics of perfectly competitive and monopolistic markets. Due to the enormous variety of price ranges, performance capabilities, and other factors, hundreds of firms are able to compete and observe profits. However, it is also undeniable that a select group of...

The Zappos Company’s Management Principles

Introduction Decision-making is a critical process that defines a company’s success or failure. According to Bang et al. (2017), it refers to the practice of making choices through identifying pertinent decisions, gathering data, and appraising alternative resolutions. In this regard, Nick Swinmurn’s executive decision to resign from his job and...

Principle of Statistical Strategies in Business

Introduction Statistical principles are key in any organization as they help when making decisions. Businesses are able to compute, analyze and interpret data numerically relating to their performance. It is through data analysis that an organization can identify trends in their business performance hence making a rational decision on how...

How Conflict Influences Decision-Making

One of the last conflicts that occurred at work was a dispute with a colleague regarding the fact that I noticed how he did not fulfil a number of his duties. The conflict arose on this basis, which led to the fact that all employees had a minor deduction from...

Leadership Concept in Business Environment

Introduction The success of a business depends on the type of leadership employed by the management. An effective leadership model motivates the employees and creates a conducive environment to develop their abilities and become competent. Additionally, constructive leadership fosters friendly relations between the management and the workforce, promoting employee engagement...

The Samsung Firm’s Leadership Failure

Samsung is one of the most reliable companies designing and distributing mobile phones and other devices. Indeed, some cases with devices’ malfunctions might occur due to various reasons involving improper design. Organizations often strive to generate innovative gadgets, forgetting about safety policies. Moreover, in the case of Samsung, the battery...

Challenges for Multinationals and Expatriates in Canada

Canada is a multi-ethnic and cultural country with many possibilities for everyone willing to work hard enough for the prospect. This country has become home to millions of immigrants who came here for a better life (Patel et al., 2019). The proximity between cultures of different countries has a beneficial...

Are Commercial Airlines Minimizing Cultural Diversity?

Acceptance and respect are part of the diversity idea; it means accepting the fact that everyone of us is unique and appreciating our uniqueness. These can be along racial, ethnic, gender, sexual preference, social class, age, physical ability, religious, political, or other ideology lines. It is also about examining these...

Marketing of Recreational Therapy

Introduction Recreational therapy provides a wide range of beneficial effects on both the physical and emotional health of a patient (“How can recreational therapy benefit your health?” n.d.). This is especially relevant when the therapy is tailored to their own interests and requirements. Many therapeutic leisure programs promote a person’s...

Apple Company Case Study: How Innovations Help Improve Company

The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five (Steers, 2021). The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT...

Leadership Behaviors, Honesty and Ambition

Introduction It is important to note that effective leadership requires a specific set of behaviors and actions, which are rooted in foundational qualities of honesty and ambition. Although there is a wide range of different leadership styles with a correspondingly divergent emphasis on some points of focus, they all rely...

The Counterfeiting Practice: Negative Consequences

Impact of Counterfeiting Practice on National Brand Manufacturers The counterfeit practice affects national brand manufacturers in numerous ways. Firstly, counterfeiting can cause a loss of revenue for the copied brands (Song et al. 2). Consumers may purchase a product perceived to be produced by a certain brand. Therefore, the original...

The Skidoo Snowmobile: Product Marketing

Executive Summary In the US, several states are experiencing long winter seasons, making the mobility of people to access remote regions impossible. Similarly, the country promotes recreational sporting activities, which influence people to purchase most of the products used in such events. Therefore, it presents an opportunity to export the...

SolarEdge Technologies, Inc.: Challenges of the Manufacturing Industry

Introduction The past couple of years has been particularly challenging for most industries globally. Due to the economic aftereffects of the pandemic, as well as the rapidly developing political tensions on an international scale, numerous organizations have been struggling to maintain their success. The manufacturing industry has been affected particularly...

SONY: The Launch of Fingerprint Scanner

Brief Introduction SONY is a Japanese global conglomerate firm headquartered in Konan, Minato, Tokyo, Japan. It is a prominent technology firm that is one of the world’s largest makers of retail and industrial electronic devices and the globe’s biggest retail manufacturer and developer (Encyclopedia Britannica. 2022, para. 1). SONY is...

Nike Inc.’s Successful Collaborations

In my opinion, this post about Nike, Inc. and its successful collaborations provided an appropriate description of the company and its marketing endeavors. Sufficient evidentiary support is provided to show how the company operates and what types of collaborations it seeks as well as the effect of such collaborations on...

Instrumental Values as a Tool in the Leadership Approach

For every person, there are terminal values that play a significant role in life. Hence, based on these attitudes, individuals build their way and choose education, work, and partner. In other words, terminal values represent the ultimate aim of people’s lives, what they want to achieve the most. My terminal,...

“Maple Leaf Foods”: Company’s Issues and Their Management

Introduction Contemporary businesses strive to be sustainable to be successful in the market. Sustainability in an organization involves being environmentally friendly and engaging in social participation to assist the society in achieving its objectives (Ellery & Ellery, 2019). Like other modern businesses, Maple Leaf Foods is working to become the...

The Apple and Google Strategic Alliance

Proposed Research Topic Strategic alliance of Apple and Google at the height of the pandemic: Well-developed step or striving to save lives? Overview of the Project The Research’s Direction This research will focus on the strategic alliance of two well-known companies, Apple and Google, deciding to unite their efforts at...

Amazon’s Online Marketing Strategy and Brick & Mortar Retail

This paper responds to the questions regarding online firms such as Amazon and brick-and-mortar retail stores. The paper looks at the specific advantages of Amazon over brick-and-mortar retail stores. The answers include brick and mortar retail stores’ responses to the online shopping competitors. The possibility of an “even playing field”...

GlaxoSmithKline Firm’s Whistle-Blowing and Defective Products

Introduction GlaxoSmithKline LLC (GSK), a London-based multinational pharmaceutical company, was involved in a whistleblower case in 2011. The two whistleblowers, Thomas Gerahty and Matthew Burke, who formerly worked for the company, provided the United States government with valuable information about various corrupt malpractices of GSK. According to these witnesses, GSK...

Risk Management: The Project Risk Maturity Model

Introduction Risk is defined as the probability that the actual outcome will vary from an anticipated outcome or returns. Some or all of the initial investment might be lost due to the risk of losing money. Organizations set up procedures for analyzing the risks related to the nature of their...

Budgeted Performance Is a Better Criterion

An organization’s outputs and outcomes and the expenses and effectiveness of achieving those goals are included in performance information. Since past results contain inefficiencies, budgeted performance is a better indicator of actual results than is past performance, which may be recognized and addressed in budgeting. Furthermore, future situations may be...

COVID-19: Impact on Logistic and Supply Chain Management Sector

The emergence and spread of Covid-19 in the past two years resulted in massive global disruption of economies and business and it also revealed the fragility of universal supply chains. The fragility displayed by the emergence of Covid-19 can be linked to the sudden scarcity of resources, disruption of production...

Hobby Store Business Plan of Market Growth

Executive Summary Achieving a sustained market growth is a major challenge that requires understanding of various factors that affect a firm’s operation. In this business plan, the focus was on a hobby store that seeks to achieve growth beyond the current market. The report discusses how this firm should prepare...

Aspects of Samsung Marketing Plan

Samsung is a very well-known smartphone brand with a long-standing corporate history and culture. In general, marketing plan objectives for any firm incorporate short-term aims that contribute to the achievement of long-term goals (Wood, 2017). The focus for such practices is external relationships and internal activities. However, as Samsung plans...

Martha Stewart Living Omnimedia: Assessing Risks

Martha Stewart Living Omnimedia offers consumers a variety of products and services in publishing, Internet, broadcasting media platforms, and merchandising product lines. With a global multimedia reach of around 100 million a month, MSLO still does not have a significant online presence. The company’s main focus continues to be selling...

Popular Mistakes in Launching Business Start-Ups

The topic I have been researching this semester is business startups. This is a significant research area because startups are considered the key way to bring new technology to the contemporary market. As our world grows more virtual and an increasing amount of companies shift to providing intellectual property rather...

Square Enix Group’s Corporate Philosophy

Introduction Correctly defined business activities and objectives often promote the enterprise’s growth and ensure that its overall economic standing is stable for years to come. However, the corporation’s leaders should be especially knowledgeable of the specific organizational endeavors and their benefits for the desired developments, presenting the most crucial ideas...

Risk Management Failure Analysis

Risks can be complicated to identify, and it is challenging for companies to prepare and manage them appropriately. Therefore, if a company is being hit by consequences for which it had not planned, money, time, and reputation are at stake (Mind Tools Content Team, 2016). Risk analysis is a necessary...

Ethical Issues of UNOCAL’s Pipeline Project in Burma

Introduction Companies, when conducting their operations, must always take into consideration the ethical aspect of their business and assess the projects they engage in from the perspective of morality. Some enterprises choose to overlook the established social norms and make profits their priority, while others avoid participating in ventures which...

Communication in Negotiation in Management

Negotiations are an integral part of work processes, and they can take place in various settings – from personal meetings between employers and company employees to negotiations between states. Experienced negotiators understand the importance of communication and use multiple techniques to improve it. Other influential aspects of the negotiations are...

Procter & Gamble Firm’s Mission Statement

It is evident that the COVID-19 unexpected challenges make most major companies change their strategies and adapt to the new circumstances and the needs of their customers. It is possible to say that all organizations were in relatively equal positions, but thanks to the outstanding skills of their managers, some...

Meghnaghat Power Plant Project in Bangladesh

Project cost and funding mix The project is estimated to cost $295 million, including $75 million in equity and $220 million in debt. In December 2000, a $ 50 million direct loan and a $ 20 million supplementary financing facility were approved for the Meghnaghat power project by the Board...

Tesla’s Competitive Advantage

Tesla is a world-famous American company that produces electric cars and solutions for storing electrical energy. Today, it is one of the world’s best-selling manufacturers of electric cars. Additionally, Tesla has one of the best, competent, and visionary leader. Through his actions, the organization effectively unites, distributes, and concentrates efforts...

Kraft Singles: Targeting the Millennials

Strengths will help attract Kraft Singles to its target audience: millennials and millennial moms. The strengths of Kraft Singles include financial investments and statements. Kraft Singles is a very wealthy company with many years of experience. They have had plenty of time to accumulate capital, and now it is easier...

Analysis of Ben & Jerry’s Company

Ben & Jerry’s has a reputation as a socially responsible company. They try to combine, at first glance, difficult compatible things: to prosper financially and take care of people. They do not describe themselves as a vast conglomerate, striving only to earn more and more money every year. They, first...

The Strategic Procurement Sourcing

Sourcing strategies in procurement involve connecting data collection, market research, spending Analysis, contracting, and negotiation. Even though the sourcing strategy’s main aim is to leverage a single, integrated system that enhances profitability, it is customized to meet the need of consumers. There are various current and upcoming trends in e-procurement...

The Coca-Cola Company’s Healthy Marketing Strategy

The Coca-Cola Company is an American food company, the world’s largest manufacturer and supplier of concentrates and syrups. The Coca-Cola company is also a global leader in the production of soft drinks. The company’s most famous product is the Coca-Cola drink, which has expanded into an international market. At the...

Aspects of Zappos’ Corporate Culture

Zappos’ corporate culture is built on 10 core principles that are a priority for the company. The main principle of the company is to deliver WOW through service, which emphasizes the people and customer-centered approach. Additionally, the company strives to drive change, create a little weirdness and fun, be creative...

Foreign Market Entry of Electronic Food Delivery Service in Nigeria

Executive Summary This report outlines the marketing mix strategy for an online-based food delivery service in Nigeria. Similar products have gained extreme popularity in developed countries, and this tendency was further supported by the COVID-19 restrictions. Under these circumstances, the public has grown to acknowledge the unquestionable benefits and convenience...

Marketing Communication Strategy for a Guest House

Introduction Hosting a guest house in a small town requires a well-designed marketing strategy to attract guests and establish profitability. Marketing for the low-involvement buying process requires developing a marketing strategy that includes objectives. Objectives and strategy implementation steps should be accurate and easy to measure for performance. Low-involvement Buying...

Ethical Issues in Wells Fargo

Introduction Wells Fargo is one of the banking institutions in the U.S that faces significant ethical issues due to its distinctive practices. Over the decades, the company faced various lawsuits and scandals concerning customer relationships and breaches of their trust. A violation of clients’ rights in producers’ and consumers’ settings...

The HealthSouth Company’s Financial Scandal

Based on the video, HealthSouth conducted a series of actions that unfortunately altered the book’s integrity. Firstly, HealthSouth intentionally falsified revenues and assets. As shown in the video, it was clear that fraud was manifested in the representation of the assets (Stanford Graduate School of Business, 2011). For instance, the...

The Air Travel Industry: Strategic Alliances

Strategic alliances are business relationships and arrangements between two or more independent organizations to carry out a specific and mutually beneficial projector to achieve core business objectives. In today’s competitive market, the success and survival of any business are determined by effective strategies that create an advantage over the competition....

Banyan Tree Company’s Growth Potential & Strategic Segments

Banyan Tree Hotels and Resorts was established in Singapore as a family business. Having reviewed the case of Banyan Tree, one can conclude that the managers of this business have done everything to adjust to a rapidly changing environment. Focusing on an “innovative niche product” and creating a “sanctuary of...

Entrepreneurship: Case of Oprah Winfrey

Introduction Entrepreneurship has been a key mechanism for bringing progress to society throughout centuries of history. The great Industrial Revolution between the 1780s and 1849 in Europe showed the unprecedented potential for change brought by industrialists. Nowadays, the concept of entrepreneurship strikingly changed because of the development of technologies and...

The Analysis of the Google Sustainability Campaign

The Sustainability campaign was launched by Google in 2007 and targeted the improvement of the ecological situation on the planet. The campaign promotes carbon neutrality for businesses and states that Google wants to become carbon-free by 2030 (Google, n.d.). Being primarily a service provider, Google sets an example for other...

Researching Tesla’s Organizational Design

Tesla is a unique company in many ways, and this uniqueness also extends to its organizational culture. In particular, Tesla, unlike most companies of its size, does not have a well-known management structure. There is no organizational structure or a public list of senior executives; however, the organizational structure of...

Controlling and Managing Interpersonal Conflicts in the Workplace

Introduction Interpersonal conflict is often referred to as a confrontation between two people or their disagreement on certain opinions and views. To form such a phenomenon, two contradictory opinions must appear. People, by their nature, often enter into various conflict situations and quarrels with each other. This is due to...

Financial Planning: Definition, Steps, and Importance

The phrase “financial planning is a process, not a product” implies the utmost importance of financial planning for long-term objectives and intelligent money management. In other words, the concept refers to the strategy that an individual or an organization should follow to improve their financial health (Nathanson et al., 2021)....

Marine Resource Economics: Value Addition on Tuna Fish By-Products

Introduction Value addition is the most talked-about phrase across the world of the manufacturing and processing industry, particularly in the export-oriented processing industry because of the increased realization of valuable foreign exchange. In the fishing industry like any other venture, value can be added to fish and fishery by-products to...

Targeted Advertising in Business

Targeted advertising is based on many techniques and means, and it would be wrong to say that all of them are acceptable by definition. The pursuit of profit pushes manufacturers to target uninformed customers. Such a marketing strategy is unethical and cannot be justified by any goals and circumstances. Targeted...

Business Continuity Plan Assessment

To understand how the organization works and how stable it is, one should consider its assessment using the concept of business continuity (BC). It includes evaluating how the business is resistant to various tensions and challenges, which are inevitable in all stages of business operation. The continuity plan shows how...

International Business Within Cultural Dimensions

Introduction Culture is an essential part of every person’s outlook on life, values, and goals. It is no surprise that culture and its dimensions dramatically affect business on the international level. When different mindsets clash with each other, the prospects of business partnerships can be undermined, and on the contrary,...

Product Differentiation in Industrial Organization

In marketing, product differentiation is generally defined as a tendency to develop a number of important characteristics for a product or a service, in order for those products to be easily distinguished from competitors’ offers. Product owners identify different features that are attractive and beneficial to the consumer, and try...

Effectiveness of Leadership: The Case Study

In the scenario, Steve is the owner of a small mobile company that has been in the Malaysian market for 10 years. The company produces local-branded phones and consists of 100 employees spread over three divisions, research and development, sales, and production. While the company appears to be working successfully,...

Risk Management and Its Dimensions

Introduction Risk management is a process that assists businesses in detecting, monitoring, evaluating, assessing, and managing unanticipated business incidences by providing a consistent framework. This technique has been discovered to be helpful by disaster management groups worldwide. Nature and human social life, tourism, entertainment, and events, are all impacted by...

A Managerial Conflict in the Workplace

Introduction Conflict is an occurrence in which individuals differ in terms of perception. Arguably, the difference results from cognitive divergence, which results in the tendency of an individual to disagree on the most effective opinion also conflict affect how individuals react towards diverging differences and have two implications, namely positive...

The Resource-Based View in Management

The resource-based view (RBV) presents the modern managerial way to analyze how to achieve greater performance and competitive advantage. It can explain why firms perform differently and help compare their set of tools to determine the reason for deferential success. The focus of a business manager who uses the RBV...

Standardization and Adaptation in Global Marketing

Standardization and adaptation are actively used by different companies as strategies for more effective development. For example, Coca-Cola is a company with successful global standardization policy in doing business and the reason is that its products are often associated with football, whose fans are located all over the world, regardless...

Leadership and Management Differences

The definition between a leader and a manager is still relevant, which is reflected in the materials read. Toor’s and Ofori’s research became key to understanding the differences between management and leadership. In the course of studying the material, it was concluded that there is no clear distinction between the...

Target: Company’s Expansion Utilizing Kotter’s 8-Step Approach

Introduction As one of the largest American department store chains, Target Corporation has multiple competitive advantages, including customer loyalty, quality products, efficient price policy, optimized supply chain and logistics, advanced technology, a disciplined approach towards business management, and commitment to innovations and sustainability. At the same time, the company’s potential...

Apple Company’s Controversial Sustainability Efforts

Current trends are actively promoting an emphasis on environmental and social matters over the overproduction and exploitation of cheap labor. Many modern companies, including Apple, are diligently promoting their belonging to this movement. However, Apple has been repeatedly convicted of exploiting cheap labor, violating its environmentally friendly activities, speculating repaired...

“When Mickey Loses Face”: Article Summary

Introduction Since the beginning of the 20th century, the phenomenon of cultural transference has become extremely relevant in the context of multinational enterprises’ development. According to recent research, the paradigm of business is now engaged in activities aimed at finding a balance between the globalization trend and unification of products...

Cisco Firm’s Alternative Strategies in Ethical Issues

To raise awareness of ethics in the workplace, Cisco has developed the Ethics Idol program. Because managers have spent a lot of time creating such a system, it can already make employees think that ethics issues are not the least in the company. In addition, this fact can raise the...

SWOT and Strategic Planning

The modern business world can be described as a highly competitive environment. It means that to achieve success, an organization should have a clear vision of how to evolve and what actions to perform to create the basis for future growth. However, it is impossible without the correct understanding of...

Gender Diversity: Impact on the Organizational Performance

The current research question is concerned with investigating the impact of worker and management diversity on US tech companies’ stock prices between 2010 and 2019. Therefore, it is important to find studies that show how gender diversity shapes organizations’ performance and what indicators point to either favorable or unfavorable results...

Nike’s Marketing in the United States

Nike’s marketing strategies are the key component of its successful management system. One strategic fit applied by the company is its tendency to use professional athletes’ experience to develop products for nonprofessionals. This strategy is based on Nike’s mission to provide people who are not professional athletes with high-quality products...

The Treatment of Internal and External Stakeholders

Since any organization is a social institution, it tightly interacts with society, which usually results in mutual influence. In particular, by affecting each other, a business company can contribute to the prosperity of the public, and, simultaneously, its success significantly depends on the population’s well-being. In this context, the management...

Organizational Strategic Planning for Profit and Nonprofit Organizations

Strategic planning is important to any organization regardless of size or sector of operation as it realizes effective corporate governance and enhanced ability to compete favorably in the market. However, having a strategic plan is not a guarantee that an organization will achieve success; rather, success lies in the successful...

Amazon: The Brand That Protects Itself

Amazon is one of the most successful online retailers in history. This company has changed the rules and conventions of the entire industry and continues its rapid expansion. Introducing new services and entering new markets forces Amazon to compete with already established players and other invaders of the new areas....

NutriHealth Canine Product’s Marketing Project

Product Name The name of MSH Brands’ new weight-management product should reflect its properties as a premium and quality dog food designed specifically for obese and overweight pets. Clients have to know exactly what the product is capable of simply by looking at it. Therefore, the new product will be...

Effective Management: Basic Rules and Skills Required

Management, like many other career paths, is constantly evolving with practices in the industry and technological improvements. However, there are a number of rules of management and skills a manager should possess in order to observe efficient operations at their workplace. These include consistency, which can be observed as a...

Big Data Opportunities in Green Supply Chain Management

Introduction & Problem Motivation According to academic research in the field of supply chain management (SCM), the industry is quickly changing because of the advent of digital instruments that are utilized to speed up supply chain processes and reduce the involvement of human workers. According to Hartley and Sawaya (2019),...

Supply Chain Management: Big Data Analytics

Supply chain management is the organization, planning, control, and regulation of the flow of goods. It starts with the receipt of orders and purchasing raw materials to ensure the production of goods, including the optimal cost of resources for the final consumer. This strategy aims to obtain a measurable aggregate...

Conflict Management in Business

There are various reasons why conflicts occur in organizations. Moreover, conflicts take place on different levels based on the core of the problem that needs to be addressed. One source may be a lack of proper communication where two or more parties cannot adequately discuss and engage in effective dialogue....

Coca-Cola Firm’s Development of Healthier Products

Coca-Cola benefits from its strong brand value and successfully expands by developing new healthier products, following its mission to improve people’s lives worldwide. Coca-Cola is a well-known beverage company, and its product line goes far beyond coke. Indeed, the opportunity to develop new drinks became a winning strategy for expansion...

Furbo Dog Nanny: International Marketing

Introduction Furbo Dog Nanny is an artificial intelligence-based service which helps pet owners to facilitate the process of caring for their animals. Officially manufactured by an American start-up referred to as Tomofun, the former is a global-based firm specializing in developing pet technologies (Wood et al., 2017, p. 442). This...

Growth Factors of the Textile Industry in Pakistan

Introduction The textile industry in Pakistan is the most developed sector of the state’s economy. The share of the total economy it accounts is estimated to be nearly 46%; about 39% of total employees in manufacture are involved in the textile production (Latif & Javid, 2016, p. 192). Pakistan is...

Diversity and Intercultural Communication in the Workplace

Today it is more important than ever to support cultural pluralism and protect racial, religious, and linguistic identities. The most critical question in this regard is what within a business can unite representatives of different cultures. In addition, cultural discrimination and prejudice against newcomers must be combated. Society must ensure...

COVID-19 Effects on the Pret Company’s Strategic Management

Structure and Strategic Choices for Pret’s Success Before COVID-19 Business success is often determined primarily by a company’s financial performance and revenue growth. Businesses outline objectives to be accomplished and formulate, implement, evaluate and control strategies for successfully achieving such goals (Wheelen, 2017). Before the global COVID-19 pandemic hit, Pret...

Classification of Rumors in Business

Rumors are unique, usually unreliable information and a distorting form of transmission of any information. According to psychological definitions, rumors are a mass phenomenon of interpersonal exchange of distorted, emotionally colored information. There are two main typologies of rumors: one classification of rumors is based on the degree of their...

Workplace Conflicts’ Impact on Employee Well-Being

Workplace conflict is a substantial danger to employee well-being, according to numerous researches. However, such conclusions are based on a broad measure of conflict or its specific type. When looking at the different sorts of workplace conflicts, the existing literature divides them into three categories. Firstly, task conflict, then process...

Macy’s and Al Tayer Group Partnership

Executive Summary Venturing into the global market is usually a significant move for a company to make, and thus by doing so, it usually requires one to be prepared for any eventuality. The world of business is unpredictable, especially when entering a new market. Macy’s retail company understands well what...

Sony: Critical Analysis, Market Opportunities

PESTLE analysis revolves around six major factors, which are political, economic, sociological, technological, environmental, and legal elements (Perera, 2017). In the case of the former, Sony is experiencing significant political benefits and support from the Japanese government in the form of improved data security (ITA, n.d.). Sociological factors are manifested...

Apple: Digital Business Models

Apple Inc. is a technology company, which sells electronic equipment, online services, and computer software. It practices different business models, especially B2C, which is the most common. However, Kim notes that the organization should also be regarded as B2C brand (2017). Both models, which are highly effective for the company,...

Industrial Relations in Denmark

Introduction Denmark has drawn attention world-over due to its largely successful but unique industrial model. From the 1990’s unemployment levels in the country have constantly been declining to date and still show long-term sustenance of the trend. The events leading to this trend have amazed many countries in the world...

Setting Up a Moto-Taxi Business in Tokyo

Introduction Tokyo is one of the biggest cities in Japan. It is a city that is dominated by numerous business activities making it densely populated. People travel from far and wide to come and settle business deals in the city. The need for people to transact businesses in the city...

Coach INC: The Key Success Factors

Key success factors for makers of ladies’ handbags and leather accessories. The company needs to consider the needs of this particular market segment. Women are people who are known to be sensitive about the quality of products they purchase. Therefore the first success factor concerns quality products. Maintaining the required...

The Strategic Planning, Strategic Business Plan

The role of planning in business cannot be underestimated since it helps to prevent a range of negative outcomes from taking place. Specifically, business planning allows one to avoid an array of risks, including the ones associated with finance and the outcomes of their mismanagement when starting entrepreneurship (Ferreira et...

Multinational Enterprises’ Choice of Modes of Entry

Why MNEs Struggle with MOE There is no “one shirt fits all” strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs). MNEs have to take into consideration various variances to come up with an effective entry strategy. Most of...

Valero Energy and Chevron Corporations’ Financial Management

Stock Performance During the last four quarters, Valero’s stock price has fluctuated between $60.83 on 05/2020 and $72.14 on 04/2021 (Figure 1). During this period, the lowest stock price was spotted at $37.88, whereas the highest reached $84.39 one month ago. In March 2020, a powerful oil prices shock was...

Business Processes Integration and Management in E-Commerce Environments

Abstract Recent trends influence the e-commerce surrounding as the current marketplace is consolidating, and appropriate business principles do not guarantee success. However, the traditional economy principles, such as turnover, cost-competence, and revenue maximization using the current asset, such as innovation, business process management, and partnerships, are being considered. E-commerce needs...

The International Risk Profile

Introduction The contemporary world continually faces various challenges that are complex and interconnected and have to be managed effectively. Some of these problems include climate change, economic inequality, political tensions, quick industrial advancement, and poor health of the population (World Economic Forum, 2019). In addition to the fact that these...

Recruitment Plan Overview

Introduction The quality of the recruitment process closely relates to the overall performance of the company. If an HR manager succeeds in hiring professional, experienced, and well-educated employees, then, without a doubt, an organization will flourish. A hiring manager should develop an effective recruitment plan that is a strategy for...

Reflecting on Leadership Skills – A Personal Evaluation

Conflict avoidance is one behavior that tends to undermine my leadership performance. Its prevention is an intentional way of leading, applied to improve the performance and outcome of leadership. However, the causalities between conflict prevention and good governance are uncertain. Therefore, the deliberate implementation of avoiding conflict as an aspect...

Implementing Organizational Change

Introduction Organizational development is an ongoing process intended to improve operations, attract new talent, and redesign existing models to meet the demands of all key stakeholders. Different theories and models have emerged that business leaders can utilize to improve performance. The Star Model is an outstanding tool that can guide...

The Brand Value of Apple

Among the many companies that have increased in the volume of operations and the brand value, Apple occupies a significant place. According to the data from ratings, the company’s brand value has grown from 23344 in 2011 to 214396 in 2018, which is the highest brand value among the fast-growing...

The German Automotive Industry

Introduction The locomotive industry entails a diverse range of corporations and organizations involved in designing, developing, producing, and marketing motor vehicles. Stakeholders in the automotive industries vend machines across the world markets, which cover both advanced and developing nations. The development of the motorized industry has been affected by various...

Stresses and Diversity at the Workplace

Introduction These days, tolerance in the context of gender, nation, culture, and other aspects has become an integral part of a developed community. Therefore, it is gradually penetrating the sphere of business and employment. It is crucial to find the correct approach for promoting workplace diversity in order to overcome...