11240 samples of this type
Introduction It is generally argued that a company’s risk consciousness governs the underlying strategies that are employed by the enterprise. On the one hand, this is true, as risk management is the basic strategy that defines the frameworks of other business strategies. On the other hand, risk management depends on...
To promote their products or services, companies may choose between push and pull strategies. A push strategy concentrates promotional activities on distribution channels and encourages customers to buy products or services using incentives, such as discounts (Vieira et al., 2018). In a push strategy, the company first produces products and...
The close analysis of Chipotle’s current standing on the market has resulted in the construction of three matrices: IE (internal-external), BCG (growth-share), and TOWS (a variation of the SWOT matrix). All the matrices are important for strategic planning that would advance the company and give it a competitive edge over...
Background In the early 1960s, Sam Walton incorporated his enterprise as Wal-Mart Stores and a few decades later, it became a global retailing juggernaut with revenues of more or less 300 billion dollars in 2006 alone. Aside from that this company boasts of employing close to two million employees worldwide....
Introduction In order to have a good information system (IS) its design should be carefully planned. In that regard, it can be stated that planning an information system starts with several important stages, among which is the identification of the IS mission and purpose, the identification of the users and...
Globalization Globalization transforms the world into a single global market for goods and services, erases all types of borders between consumers and producers. All existing companies compete on the international market a priori, in connection with this, a qualitatively new approach is needed to develop a competitive international company strategy...
The new product development (NPD) process is critical to the emergence of new companies and the growth of existing organizations. To rationalize this process and derive the highest possible benefit from it, businesses structure it into several discrete stages, such as idea generation, market analysis, product development, commercialization, and market...
The pharmaceutical industry requires supply chain managers to ensure that the product is in proper condition and delivered on time. Medical supplies are considered perishable goods, so they require adequate packaging, storage, and careful handling (Abideen & Mohamad, 2019). Moreover, many pharmaceuticals have a relatively short expiration period, which should...
Introduction Risk management programs play a vital role in ensuring the safety of workers, patients, and any other stakeholders in a healthcare setting. Therefore, such programs should be implemented meticulously based on the provided guidelines to ensure that maximum benefits are derived in the long run. This assertion calls for...
Organizations currently operate in a highly competitive environment, making creativity a critical tool to enable employees to generate innovative ideas, engage in critical thinking, and develop new business opportunities. In the article “The effects of employees’ creative self-efficacy on innovative behavior: The role of entrepreneurial leadership,” Newman et al. (2018)...
There are six fundamental leadership traits: vision, honesty, empathy, determination, competence, and motivation. Every successful leader needs to have these traits to be successful. One of the greatest examples of a worthy leader is King David. First, he had a clear vision of what should be achieved and how it...
In a world relying on information technology to cope with the changing times, IT project risks are not hard to find. Most companies in the world rely on IT not only to deal with the changes that come with time but also to be able to keep up with the...
Introduction Environmental Factors that Cause Risk Business is a complicated phenomenon that is regulated by its own rules and laws. Accordingly, when business decisions are made, they are adjusted to the reality of the business environment and potential developments of the markets. Forecasting and prediction of future thus play an...
With the development of technologies, businesses begin to trust various computer programs with essential and vital processes. Enterprise resource planning (ERP) is a special type of software used by companies in managing everyday business activities, including supply chain operations, risk compliance and management, accounting, project management, and procurement (“What is...
Introduction The present-day business world presents a challenge for companies requiring them to continuously realign their policies to remain competitive on the market. Vipshop Holdings Limited is no exception to the rule, and its management’s actions should correspond to the principles of competitive dynamics. In order to analyze them, it...
Apple Inc. has consistently dominated Fortune’s ranking of the most admired companies, owing to its focused board of directors led by CEO Tim Cook and board chairman Arthur D. Levinson. According to Fortune (2020), Apple boasts the top-most US and global ranking for several consecutive years, beating other tech giants...
Introduction As the Chief Information Security Officer of FansivOps International, it is essential to formulate a proper and effective information security and risk management policy to conduct an evaluation of information security management requirements in regard to opening a new branch office in the southern region of Sudan, Africa. In...
Introduction Knowledge Management (KM) is, perhaps, one of the newest corporate practices that have taken the business world by storm. Its extensive use by enterprises all over the world has attracted a lot of research from scholars. Being the chief motivator of the contemporary practice of Business Process Outsourcing, KM...
Innovations’ commercialisation has always been perceived as a critical prerequisite for the successful operating of a firm. Many companies’ practices and policies in this regard seem to prove such a statement. It might be relevant to investigate the experience of a notable enterprise in the mentioned theme’s framework. Yum! Brands...
Introduction This paper is an attempt to discuss the notions of trade-offs between working areas of logistics, the relationship between the selection of location networks and competitive advantage, and logistics value proposition within the broader framework of supply chain management. It starts by giving an idea of what supply chain...
Introduction Alpine Inn and Spa is a 2-star hotel situated in South Lake Tahoe, California. Its 38 non-smoking rooms are equipped with air conditioning, television, ironing facilities, and tea and coffee makers. The hotel offers its guests free Wi-Fi and parking, as well as an outdoor swimming pool and a...
The organization where the author works is currently trying to develop a new workforce planning approach that will help recruit the talent necessary to implement the management’s vision. The project involves increased interdepartmental collaboration, with different teams making their needs known and actively working with the HR department to hire...
Influence is a powerful currency in the business environment that gives a lot of leverage to those who master this skill. It is not surprising that there is an extensive body of literature on the art of persuasion and its application in real life. Such is the book by Bob...
Edison International (EIX) is one of the major Companies in the power generating industry in United States. As of 2009, it has annual total revenues in excess of $12 million dollars that recently peaked at $14 million in 2008 (YahooFinance, 2011a). Edison International is a conglomerate of three subsidiary Companies...
Hospitality is a continuously growing industry, which only recreantly reached its peak. Such phenomena as democratization and mass tourism considerably propelled it (Vainikka, 2015). Thus, new processes, methods, and theoretical frameworks are applied in the industry, including strategic management, which has accumulated a considerable body of literature (Köseoglu et al.,...
Introduction Organizations can ensure the improvement of their performance through so many ways. One such way is through performance appraisal systems with appropriate tools depending on the sections targeted for improvement. This paper aims at evaluating a performance appraisal tool based on the following; the model, the advantages and disadvantages...
Trinity Industries is an industrial corporation that provides products and services for transportation, construction, and energy sectors. According to the official website of the corporation (Trinity Industries, n.d.), since November 1, 2018, Trinity Industries split up into two independent companies. Trinity focuses on the supply of railcar products and services,...
Introduction According to Marian C. Jennings, the president of a national health care consulting firm that specializes in strategy initiation and development. A strategic plan may be unsuccessful due to various reasons. One of the reasons is a strategy that focuses on a single possibility in future thus ignoring uncertainties...
Executive Summary Vision/Mission Statement Hewlett Packard Enterprise (HPE) is an information technology company focusing on software and networking. Its mission is to introduce modern technological solutions for the benefit of the community’s business and everyday life. The company follows the principles of overall inclusion and aims to create equal opportunities...
Abstract The paper introduces global marketing as the means of channelling resources in the world market then examines the theoretical concepts and extensions on global marketing management. It then discusses the various kinds of management orientations and their differences in relation to global marketing. Then it goes ahead to discuss...
Correcting HIPAA Violations All the sections face a threat for HIPAA violations, and protecting patient medical information should be the responsibility of all facility departments. Therefore, the security director will lead the initiative and help bring change. However, as the facility administrator, I expect each director to know that I...
Organizational development (OD) aims to enhance the performance of organizations through the effective management of people and processes. The OD is a “long-term effort, led and supported by top management, to improve an organization’s visioning, empowerment, learning, and problem-solving processes, through an ongoing, collaborative management of organization culture” (Hodges, 2017,...
Corporate social responsibility (CSR) is a business model that emphasizes businesses’ obligation to be socially responsible and to give back to the community (David, 2013). The concept especially applies to large corporations: as they grow and expand, they accumulate a great deal of power that depending on its use, can...
The significance of modern energy sources for the economic development of any country can hardly be overestimated. However, it is a daunting task to find easily implemented ways to transition developing countries to clean and cheap sources of energy. Energy consumption in developing communities is steadily increasing, which poses serious...
Executive Summary The main purpose of this paper is to analyze the peculiarities of the marketing system in such an organization as Sakhr Software Co. This company is located in Kuwait, and it specializes in natural language processing or NLP. It was established in 1982, and since that time, its...
Risk Concept An adverse impact on an organization and its systems if it is created by a possibility or occurrence of an event or activity is called a Risk. If a given threat exploits sensitivities of an asset or cluster of assets that may cause damages or loss to the...
Operations management is an essential process that uses raw materials to turn them into goods and services. Cachon, Girotra, & Netessine (2020) mention that this phenomenon is connected with the supply chain because the two reflect the internal and external operational systems, respectively. That is why it is not a...
Ethical Dilemmas Moral values are an integral part of any companys successful functioning. Both personal and corporate values affect the behavior of employees and, thus, the whole company (Doochin, 2010). The ethical dilemma is concerned with the issue of teamwork and could be described as ambiguity in managers’ attitudes towards...
Bill Blass was once one of the most valuable brands in the fashion industry; however, it failed to adapt to the new trends in customer preferences after its founder’s retirement. The initial Bill Blass peaked in the early 80s, catching the customers’ attention with urban, colorful silhouettes and innovative designs....
The book Sneaker Wars by Barbara Smit presents an invaluable insight into the origins of the global sportswear brands Adidas and Puma and their impact on the sports industry. It provides an account of how the relations between two brothers Adi and Rudi Dassler shaped the competition between the two...
Introduction Logistics has become one of the most important factors in the business world today. The logistics managers are faced with the challenge of designing the most effective logistics network, able to reduce the costs as well as help organizations in providing the best services. It is imperative to note...
Background Dell, Inc. is one of the largest companies that specialize in the production of computers. The company was founded in 1984 by Michael Dell. The company was developing at high speed, and 17 years after the foundation, it became the global leader in the provision of computer systems. In...
The largest four companies and their brands in the coffee industry include “Procter & Gamble” (with Folgers as a brand name), “Philip Morris” (with its Maxwell House brand name), “Sara Lee” (with its Hills Brothers brand name) and “Nestle” (with a brand name of Taster’s Choice) (Starbucks Coffee Company, n.d.)....
Financial managers and corporate officers are expected to possess the greatest personal and professional ethics, integrity and values, and show commitment to representing the long-term interest of the company and its shareholders. However, often, shareholders have sued these professionals for taking advantage of the company’s assets. These issues are primarily...
Petplan is a corporation with the majority of its employees representing low-contextculture. Yet, the world is diverse, and multiple countries have different perceptions of communication. Relationships between service providers and customers also depend upon the respect of cultural distinctions. For the successful implementation of its expansion strategy, Petplan should consider...
Introduction Corporate social responsibility is a concept that has gained massive popularity over the recent past as corporations try to give back to society. According to Hategan, Sirghi, Curea-Pitorac, and Hategan (2018), successful business entities have realized that they can achieve sustainable success if they have the support of the...
Both consumers and manufacturers have opportunities to trace the stages of production of a particular product and determine relevant production features due to a unique identification mark on goods, which is called a serial number. Remembering this number allows obtaining the necessary data that may be needed when clarifying the...
In the few past years, various leadership styles and philosophies have become popular because they can assist leaders in achieving their goals, motivating employees, and fulfilling team tasks. Servant leadership has emerged as a distinctive leadership style with a unique relationship between a leader and his followers. This essay will...
Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global...
Introduction Negotiations skills are crucial tools not only for those who work in the business sector but for people who need to achieve the maximum in their everyday life. One may need to get a discount on the products they often buy or arrange the payment by installments. For these...
Maple syrup is a symbolic product of the northeastern territories of Northern America. During recent decades, maple syrup producers encountered an increasing number of challenges connected with climate change such as pests and diseases, a potential shift in the suitable habitat, and variations in timing. Nonetheless, in the United States...
It is very important to measure customer perception as a regular part of performance measurement because by doing so, customer success will have been enhanced to the benefit of the firm (Bowersox, Cooper & Closs, 2009, p. 389). Bowersox, Cooper and Closs further assert that measurement of perceptions and opinion...
Electronic commerce (e-commerce) has made numerous innovative changes to the functional and structural frameworks of businesses by adopting advanced technologies in the age of global digitalization. In particular, customer-centered companies focus on aspects such as personalization, communication, and added value, which become ineffective without the implementation of business intelligence (BI)....
Union Solicitation The All Souls Hospital employee was within her legal right to chat with other staff members about the union on social media. The National Labor Relations Act (NLRA) grants workers the right to establish, enroll, or assist in union organizations, or to engage in collective bargaining or solicitation...
Introduction Currently there is an emergence of the concept of entrepreneurship within the business environment. This requires that the potential investors have to scan the environment in order to determine the most viable business enterprise to establish. In line with this concept, my brother and I scanned the environment and...
Any company or an organization with a dream of succeeding in the world of business should consider managerial accounting as a critical element of propelling its objectives. Managerial accounting is essential in the business operations because it helps in handling challenges and tasks to achieve the company goals and vision...
Staff development and evaluation is an essential leadership process that plays a vital role in an organization’s success. It is of vital importance to provide employees with high-quality professional development and then analyze the results. The purpose of this paper is to discuss the necessary elements of effective staff development...
Decision-making is an important part of any service-providing system. In health care, there are even more aspects influenced by successful decision-making processes than in any other system. The decisions must be made regarding patients, the treatment and care-providing processes, and many other issues related to nursing. Decision-making tools are necessary...
Background of the study The Bottled Water Industry has become rather expensive nowadays as humanity consumes over 89 billion litters of bottled water every year spending over $22 million on it. Water is a very important source of livelihood to mankind, whether it from tap, bottled, river, sea, rain or...
An inventory system is of significance for every business irrespective of its size or specialization. It is so because this phenomenon deals with purchasing and receiving goods, analyzing orders, distributing them to customers, and others. Thus, companies should invest their resources and effort to manage such systems adequately. There are...
Fundraising for any purpose can sometimes be an arduous task. People are usually not inclined to give their money, especially if the assignment requires them to take any action. However, there are many methods by which the attention of the target audience can be attracted to a particular problem. This...
The Pareto principle is an essential phenomenon in inventory management. It is so because it allows companies to understand that various parts of their inventory deserve more attention because they are more significant than others (Nemtajela & Mbohwa, 2016). Jacobs and Chase (2014) explain that this principle is a basis...
Introduction The variety and scopes of current marketplaces make it complicated for the companies to remain relevant to the market for a long time. It especially concerns the service sector, i.e., hotels and restaurants. The number of representatives on the market increases every day, so many companies fail to compete...
Step One: Product Selection In this step, it was suggested to choose one of the products that fictitious company Prodserve, Corp. will plan to release. Among the proposed options, the choice was stopped on the Humidifier™ with a built-in aromatization function. The device allows cooling the ambient air and increasing...
Literature Review Information technology (IT) strategic planning involves several activities that concern an organization’s goals and objectives being achieved through the use of technology. IT deployments have been implemented in many areas where the technology has made work easier and operations more effective. The strategic implementation process focuses on strengthening...
Purpose of the Report The present report aims at applying DuPont analysis to evaluate the performance of the Chinese Bank of Communications (BoCom) against its competitor, China Merchants Bank (CMB). The assessment is based on financial performance during the past three years (2017-2019) of two companies. Background Information Bank of...
Introduction All modern organizations depend on other links of their supply chains. Maintaining stable and sufficient supplies has become a matter of survival for modern companies, and the resources dependency theory (RDT) examines this particular issue. It focuses on such aspects as limited amounts of materials and the manner of...
Differences Between Internet and Intranet Although both Internet and Intranet are used for generally similar purposes and are accessed through the same protocols, they have some drastic underlying differences that need to be addressed. While the Internet is a commonly accessed network available to anybody via the browser, Intranet is...
Introduction Reviewing the Statement of Cashflows for Hydrogenics Corp, each section of the cash flow statement can be discussed. It can be stated that Hydrogenics Corp’s net loss for the year has reduced from 2012 to 2013, generating loss from -$12,797 to -$8,908, which is a good sign. It is...
It is astonishing to find out that even in the 21st century, the workplace is still haunted by the issue of diversity. Working women, immigrants, people with disabilities, and parents of children under 15 years are still finding it challenging to navigate and establish themselves career-wise. Having a diverse pool...
The company under consideration, ROBoInc., experiences specific difficulties resulting from the improper organizational structure and culture. Due to their intention to expand the scope of business activity and the existing issues, global market penetration would be possible only in the case if the CEO solves all of the problems. Therefore,...
Introduction Information technology has emerged as an important concept that enhances and ensures the competitiveness of an organization in today’s global economy. The relationship between information technology and strategic planning was for a long time not viewed as important by managers and leaders in positions of authority. This was because...
Introduction Modern public companies are expected to file Form 10-K annually in order to report the specifics of their financial performance. This report is usually rather comprehensive and detailed to reflect what financial goals were achieved by a company during a certain period of time (Epstein, 2014). The purpose of...
Influence tactics can be used to affect the behavioral patterns of the subordinates, coworkers, and bosses. Pressure, ingratiation, coalition, consultation, upward appeals, exchange, and rational persuasion are among the most frequently used ones (Nelson & Campbell Quick, 2016). The efficiency of the tactics varies depending on the circumstances, personality type,...
Abstract Currently, every manager has many analytical methods at hand to identify the advantages and drawbacks of an organization and explore opportunities for further development. However, due to relative simplicity and sufficient effectiveness, lately, a SWOT analysis has become one of the most frequently used approaches. The primary aim of...
Introduction According to Chris Mittelstaedt, employee empowerment and collaborative teamwork are important elements to be considered when starting a company. His entrepreneurial path follows the need for change in his career life or business. His past professional background was instrumental when he began his company since he wished to treat...
Mining is considered a physically demanding and hazardous activity for its workers. More than a hundred years ago, it had high mortality and occupational injuries due to insufficient development of technologies and methods for ensuring operations security. However, numerous innovations and regulations have been introduced over the past 100 years...
Tourism is one of the most significant pillars of economic growth in numerous international economies. The industry accounts for 20.8% of the international revenue and 21.7% of the total employment before the COVID-19 pandemic (Aladag et al., 2020). However, the world bank’s recent report revealed an alarming situation caused by...
The Super Bowl season is a remarkable event in the United States that creates opportunities for people to spend more time together and for social marketing campaigns to be presented. The main marketing idea is to combine the importance of style and sport, and many companies promote their brands and...
Introduction “Project Management: the art of directing and coordinating human and material resources throughout the life of a project by using modern management techniques to achieve predetermined objectives of scope, cost, time, quality and participant satisfaction,” (Wideman, 2010). For efficiently managing a project, a methodical comprehension and absolute information on...
Introduction Working capital management refers to a business strategy aimed at monitoring and enhancing the use of a company’s assets and liabilities. Effective managerial activities ensure that a corporation has enough resources for its daily operations (Vazquez et al., 2016). The case study of Colorado Alternative Products (CAP) deals with...
According to Borkowski (2010) organization constantly faces numerous “external and internal forces” which require implementing various changes in the organization (375). To be able to react effectively to the constant changes the structure of the organization should match the services it produces. Thus, Borkowski (2008) points out that two theories...
These days, logistics presents an integral part of every large business, as it allows to increase the sales considerably. Therefore, the majority of companies invoke the warehousing approach, the contribution to profitability and efficiency of which cannot be underestimated. However, establishing proper warehousing systems and activities requires considering a wide...
The historical birth of logistics management and the progress to its comprehensive frameworks has given transport the likely boost in its development. Thus, the links that exist has made them inseparable with very thin separation lines to distinguish their individual advancements. Tseng, Taylor & Yue (2005) explain that as high...
Introduction An opportunity to achieve goals and objectives through adequate leadership decisions is an important perspective that many organizations seek to advance. Determination and self-confidence, in turn, are valuable traits that allow leading colleagues and coordinating the dynamics of the work process due to timely interventions and adjustments. At the...
Aviation security is achieved by combining information and response, the correct order of actions, and timely delegation of authority. Each air carrier is responsible for the welfare of passengers and the quality of services. Consequently, the creation of an Emergency Response Plan (ERP), which addresses customers’ security needs, is imperative...
Introduction People usually tend to spend their money on the items they are interested in trying or the goods they are confident about. The marketing staff of the firm has arisen the interest in the customers’ minds, which has contributed to the positive results of the company as a whole....
Guidelines to follow during negotiations The basic ones include: First detach the people involved from the problem at hand, recognizing those negotiators are human beings with emotions, have diverse backgrounds and viewpoints, and strongly held values. Secondly, focus on the interests rather than the positions held by each party. Particularly...
Expanding a company and taking it into the international market is a challenge that needs thorough consideration implemented by its strategic management division. This analysis typically includes assessing various commercial, cultural, political, and institutional factors that could impact the new operation. The purpose of this paper is to consider the...
Teams are crucial building blocks in the organization structure that can increase productivity and cost-efficiency of a business. Effective teams initiate not only change and innovation, but also provide benefits for their members, including learning opportunities and personal rewards. A team is different from a group since it performs as...
It is evident that coworkers overreacted to the holiday card by reporting Yorick to the HR department. It is important to understand that the given individual is a foreigner with a different set of values, which means that he might not be fully familiar with the strict societal awareness regarding...
Leadership is a significant concept in many spheres of life, and the military sector is not an exception. Leadership denotes actions that are taken to provide people with purpose, direction, and motivation to make them perform a specific task. Current security threats demonstrate that it is necessary to draw particular...
Introduction Leadership plays a crucial part in the proper functioning of modern society. People need leaders to communicate the goals and vision for errands and to help them achieve goals. One example of this is informal leadership, where individuals follow a person whom they consider credible or knowledgeable. Leadership is...
Root cause analysis (RCA) Root cause analysis refers to a method meant to determine the conditions that lead to an individual to experience feelings of emotional exhaustion, low feelings of accomplishment and depersonalization (Reason, 1997). Emotional exhaustion can be defined as the feeling of dullness that is experienced by an...
The financial affairs of any enterprise require constant attention, accuracy, and reporting. The accounting cycle is the process of recording and analyzing a company’s financial transactions necessary for reporting, which is repeated every accounting period. The cycle helps to make it easier to control financial transactions and business activities for...
The given case study describes a challenging situation of the West Carolina Environmental Protection Agency (WCEPA). The problem of the WCEPA is determined by its low reputation and ineffective policies. The head of the WCEPA hired Alice Sanger to fix the previously mentioned problems because she was the agency’s governor...
Laws and Regulations I will begin by introducing one of the main steps necessary for eradicating the problem of violence in the workplace in developing countries, which is the adoption of laws protecting workers’ rights and their health and safety. Abuse in the workplace is part of a systemic problem...
Productivity is calculated by combining the time used for creating something as well as materials to divide them later equally. Therefore, productivity refers to the rime needed for making something or the efficiency of ensuring that a job is done. Usually, it incorporates such components as labor, capital, and materials...
Organizations as entities are active participants of the communication process, which follows a specific set of patterns during the exchange of information and ideas. The research question is how organizational culture shapes the communication framework within an organization. The subject is significant because both for-profit, non-profit, governmental institutions strive to...
The following evaluation is for Chevron Corporation. Chevron is one of the world’s leading integrated energy companies, which explores for, produces and transports crude oil and natural gas, refines, markets and distributes transportation fuels and lubricants. Additionally, the company manufactures and sells petrochemicals and additives, and develops and deploys technologies...
Each year a large number of employees are leaving companies for various reasons. Some managers use annual employee surveys and exit interviews to reduce the attrition rate. However, these methods have not proved to be effective in dealing with the problem as they do not give a real-time picture. This...
Wood kitchen industry had a strong revenue growth because of increasing growth in housing markets all over the world. Now imports have become the real threat for the wood kitchen industry. And the growth of this industry is purely dependent upon the housing market. (Wood kitchen cabinet and countertop manufacturing...
Assessing organizational culture is an essential step prior to the implementation of practice changes. In order to evaluate my organization, I selected the Organizational Culture Assessment Instrument (OCAI), which is a proven instrument of culture assessment (Cameron & Quinn, n.d.). The tool involves a set of statements designed to evaluate...
Toyota has strategically made its way to become the world’s biggest car company. Toyota’s grip especially firm grip of the US and world car market came through capitalizing on rival’s weaknesses e.g. GM and expansion programs in China and other emerging markets around the world (Maynard and Tabuchi, 2010, p.1)....
Reebok is one of the most famous footwear manufacturers across the globe, meaning that the business is successful in its international activities. That is why it is necessary to identify a specific entry mode that the organization used to expand internationally. Reebok emerged in 1895 in England, but it only...
Introduction Hillside Veterinary Clinic (HVC) is a small business operating in Colorado, requiring rebranding of its positioning to acquire new customers. The facility was planning to expand, therefore needing to adjust and enhance its marketing strategy according to the client’s needs and preferences. The following paper critically analyses the marketing...
Working in a group is vastly different from working individually. A personal goal becomes a shared goal, and a new layer of processes and mechanics appears. This is what happened when our study group was formed. We had to realize the importance of goal setting, the hardships a group faces,...
Customers are at the heart of any successful business. Therefore, if you want to survive and prosper in a competitive environment, you should be excellent at meeting your customers’ needs. However, how would you know who your customers are and what needs they have? Consider creating a buyer persona,...
Marketing Campaign Concept The concept of a marketing campaign for Oral-B electric brushes is to expand the number of buyers by reaching people interested in innovative technologies that can improve their daily life. The product will be presented as innovative rather than health supportive. The target audience contains middle or...
Healthy Cola has been recording profits for the last five years in the US. The management believes that the next critical step is for the company to become an international brand. The idea behind this suggestion is based on adverse market research conducted in the last six months. In particular,...
This memo is intended to advise the Kitchen Aids Chief Finance Officer on the Revenue related to the cordless mixers sales. Since there are many customers of the cordless mixers, there are several information concerning the selling of this product to retailers and consumers. The advice herein emphasizes that the...
The classic clothing brand Marks & Spencer resisted for a long time to fully enter the modern digital world. Until recently, something from Marks & Spencer could only be bought in the store itself or on Amazon. A few years ago, the company finally created its website, which was the...
In many industries today, companies are shifting downstream, meaning that they make downstream activities the drivers of value creation. At that, upstream activities such as sourcing, production, and transportation are largely outsourced within the domestic countries or overseas, with the latter becoming ever more popular. The reason behind focusing on...
Introduction Headquartered in Leverkusen, Germany, Bayer AG is one of the largest life sciences companies, and it was founded in 1863 through the partnership of Friedrich Bayer and Johann Friedrich Weskott. The company has a wide range of products covering areas, such as pharmaceuticals (prescription drugs, specialty therapeutics, and radiology),...
As a rule, a group goes through five stages of development before becoming a team, each of which implies its functions and goals. The dynamics of the group’s behavior and development changes as it moves from one stage to another, and it requires different actions for greater efficiency. The team...
Marketing has altered much in recent years, as technological progress allows for more comprehensive ways of delivering information and motivating people to purchase goods and services. Digital marketing provides numerous advantages, which include various ways of interacting with consumers, collecting feedback, targeting specific demographic groups, and integrating advertisements in content....
Businesses are interested in the most effective outcomes of their operations and desire to receive recognition and popularity on the market. For this reason, they learn to apply the concept of marketing and hire educated professionals who help them on this matter. Marketing is one of the most essential topics...
It is not a secret that effective management is essential for a successful operation of a group, organization, or company. While being able to implement appropriate influence and power tactics, administration can create a positive working environment that will contribute to employee satisfaction and productivity. Therefore, the following paper will...
Introduction The hospitality sector has the potential to realize my lifelong aspirations. I have always been fond of cooking and preparing meals. I would like my career to let me sharpen my culinary skills and improve communication with customers. I don’t want to work for somebody else as I value...
Case details This case revolves around Takata, a Japanese car parts supplier, and its former chief executive Shigehisa Takada. A crisis occurred due to the faulty airbags supplied by Takada’s company that could explode with more power than needed, hurting and even killing the people inside the car (Chen, 2019)....
Smartphones are an integral part of any business owner’s work and many employees as it allows them to contact customers, colleagues, or suppliers quickly, control work processes, and solve problems. However, there is also the idea that the use of a smartphone blurs the line between work and personal life...
Introduction Businesses often experience multiple changes necessitated by changing environmental and technological factors. Most organizations rely on websites and the Internet to reach out to new markets and clients worldwide. Therefore, the need to expand business operations on the Internet led to the development of powerful and complex servers that...
Wal-Mart was founded by Sam Walton in 1962; it is an international retail outlet that runs several discount department stores. It’s an American public cooperation operating discount stores, supercentres, and neighborhood markets. It has been reported that Wal-Mart is not in line with Equal Employment Opportunity Committee regulations, due to...
The rhetoric of the Text (The Author) The article is written by Robert A. Miller, a Professor of Law and Management and a recipient of the Excellence in Teaching award. A footnote states that the author’s main research area is business ethics, entrepreneurship, and law. Miller has also written at...
Introduction Corporate governance has become an international phenomenon. The recent financial scandals and bankruptcies of big multinational companies have really impacted almost every nation. Realising the significant, the nations around the globe are either establishing corporate governance guidelines or codes or refurbishing their guidelines already in force. International governance principle...
Introduction Negotiation is a process in which two or more parties with attached interests on a matter at stake attempt to reach a common ground of binding behavior that is beneficial to both parties involved (Nieuwmeijer, 1992). Negotiation is appropriate in a situation where a dispute exists between two or...
Introduction Many multinationals have been seeking better ways to expand their businesses further so as to increase profitability. For those companies that have different businesses within the same group, individual managers have been put in charge to oversee these operations. As a matter of fact the management has used different...
Businesses contain multiple processes that lead a product idea to its sale: strategical planning, development, manufacturing, delivery, and overall customer experience. The strategy development stage forces a company or an entrepreneur to study their niche, decide if the product’s concept is in demand, plan its realization, and forecast costs and...
Malden Mills is a textile industry that flourished under the leadership of Aaron Feuerstein. In 1995, the organization was burnt down to ashes by a fire outbreak. The chief executive officer, Mr. Aaron did an extraordinary thing. Instead of laying off the 3,000 employees of the organization, he kept them...
Introduction Easy Shopping is one of the major regional players in the UK grocery shopping market. Between 2006 and 2009, EasyShopping has realised rapid expansion. Despite the company recent growth, EasyShopping is not able to challenge major grocery companies such as Tesco or Morrison. However, the managing director of Easy...
In this paper, I aim to reflect on “Confessions of a Sweatshop Inspector” written by T.A. Frank and published in Washington Monthly on April 1, 2008. The author talks there about his personal experience of working in a company that specialized in the field of “compliance consulting.” The text raises...
Introduction E-Commerce (Electronic commerce) is one of the recent and emerging internet services. E-Commerce is simply, the doing of commerce using Electronic Technology such as internet, or other computer networks. The E-Commerce comprises the activities such as selling and buying of the products through internet. Security in the E-Commerce is...
It is impossible to make an organization function correctly if there is no list of the fundamental company values. In the period of the Talent Management changes (2003-2008), provided by the senior director of Maersk Group’s HR department and the head of HR, a significant meaning was attached to implementing...
Introduction Automation is the technology used to perform a process with minimal human intervention. Automation is concerned with discovering methods of increasing productivity, reducing idle time, cutting waste, and improving product quality. Nowadays, producers in every industry are active users of various software systems, aiming at the efficiencies of substitution...
Background Information Hilton Hotels & Resorts is a global brand of luxury and full-service hotels operating in multiple countries around the globe. The company accounts for more than 215 thousand rooms in 85 countries and areas across six continents, including Australia. In Sydney, the Hilton Hotel is located on 488...
Managing a company is a challenging and demanding task that requires the employer and employees to perform their duties. However, in some instances, one of the sides underperforms and needs to be motivated. In most cases, it is a certain employee that does not satisfy the management’s needs, forcing the...
Nokia Company was established in Finland and was renowned for being the first company to generate a cellular network making it a global leader in mobile phones. Nokia established itself as a market leader in the production of mobile phones. Nokia has its presence in over 130 nations. Initially, the...
Introduction In every organization there comes a time that not so easy decisions have to be made. It is at this time that the responsible people in that organization have to consider their steps carefully. Risks and uncertainty form the basis of either failure or success of every business. some...
The Flower Fairy Tale is a small business startup, which was established this year. It presents a luxury flower boutique, which differentiating feature is supplying a variety of designer bouquets. The core audience is considered to be the people with upper-middle and high income. At the moment, there is only...
Introduction The purpose of this essay is to analyze the increasingly popular concept of servant leadership and to show in what way followership contrasts and at the same time complements it. The attitude to leaders in various spheres has changed dramatically, as young generations tend to be motivated by the...
Executive Summary This report highlights some of the problems facing The Community Festival to warrant a need for change. The agency has poor and weak organizational structures, and this aspect is affecting the way it is run. The top management, including the supervisor and the Board of directors, has failed...
International strategy generation implies making a subjective decision based on objective facts. In other words, every company needs to decide what will benefit it as it taps into foreign markets, taking into account factors many of which are unchangeable and unmodifiable. In this sense, a strategy can be defined as...
One of the Army’s primary tasks is to serve the American people by protecting the perpetual national interests and complying with military responsibilities. To meet these requirements, one needs to adhere to the leadership based on values and impeccable character, and professional expertise. The Army leadership requirements model (LRM) provides...
Most entrepreneurs would desire to expand their businesses beyond their boundaries and across the world. The European Union is one of the bodies that govern international businesses. It is a multinational organization that regulates economic activities in Europe and countries that are a part of the European Union. Global expansion...
To build an effective segmentation model, it is important to answer several questions related to potential clients and investors. Which distinct groups of customers and investors can be defined based on their specific features? What are the needs of each customer or investor group? What are the media consumption habits...
Introduction Let us begin by finding out what is Congestive Heart Failure (CHF) and Atrial Fibrillation (AF) as well as their main causes. According to the American Geriatrics Society (2003), CHF is a cardiovascular condition that is common in older people, and the ailment increases considerably with age. American Geriatrics...
This article explains how environmental scanning is used to position the company in the market.There is a connection between environmental scanning and organizational culture. According to the article, various sources are used to provide information for scanning. In carrying out environmental scanning, issues such as political, economical, social, technological, legal...
Introduction The word ‘outsourcing’ gained popularity in the information era though the activity was undertaken by many traders and entrepreneurs from time immemorial. Though the word is used to connote different meanings generally, outsourcing literally means sub-contracting an assignment to a third party. Mainly it is between organizations that assign...
Introduction Global trade increases sales and profits and puts the name of the brand on the worldwide market, which makes it extremely attractive for domestic businesses. However, there are a lot of different factors to consider and evaluate before going globally with the company. Main body International marketing is a...
The development of advanced technological means of communication, data gathering, and data analysis tools is having a significant effect on business. The ease with which previously impossible amounts of data can be collected and analyzed allows organizations to conduct market and consumer research on an ever-increasing scale. Furthermore, new instruments...
