Digital Marketing and Advertising Landscape

Introduction In modern days, digital marketing is a widespread and all-encompassing area of advertising. Most companies use digital space at least in some capacity. As such, it is a subject of intensive study, as marketers strive to understand what attracts more customers and how to improve on the already existing...

Jack Welch’s Leadership at General Electric

How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...

Göran Ekvall’s Creative Climate Model

Executive Summary The present report focuses on the analysis of internal environment factors in Oman Oil Refineries and Petrochemicals Industries Company (ORPIC) that play the primary role in determining the organizational capabilities for creativity and innovation: workplace climate and leadership. The analysis of the first factor employs Göran Ekvall’s Creative...

Nissan Motor Company’s Business Environment

Introduction Major changes in the global business environment have led to the decline of major players in many industry segments. The automotive industry, for instance, is experiencing a major disruption associated with the increase in demand for electric vehicles (E.V.s) and the entry of new participants, such as Tesla Inc....

Enron Company’s Whistleblowing Scandal

Introduction Whistleblowing is conducted in accordance with Frankena’s four basic requirements for ethics that include avoiding evil, preventing evil, eliminating evil, and doing good (Grace & Cohen, 2010). In that regard, whistleblowing is more about an individual’s moral judgment than it is about clear requirements that obligate individuals to reveal...

Management Principles: Application and Challenges

Introduction This paper is based on the topic of management principles. It explores the topic by providing the definitions of manager, management, and organisation. The definitions are followed by a discussion of why managers are important. Other issues which are discussed include organisational structure, SWOT analysis, and organisational culture. Manager...

How to Become a Successful Leader?

Introduction Fundamental leadership success secrets separate the successful and effective persons in charge from the average and mediocre leaders in current firms. Leadership technique is studied from gurus, learned in discussion groups and exists as a component of an individual’s inborn special headship technique set built up over years, and...

Empowerment Examples: Starbucks and McDonald’s

Are you looking for empowerment examples? Then you might benefit from reading this paper, which provides employee empowerment company examples: McDonald’s and Starbucks. You’ll find out how these firms increase the motivation of their workers and support high levels of employee engagement. This employee engagement essay also looks into the...

Google Company: Leadership and Motivation

Abstract At the heart of every competitive firm is an efficient organizational culture. This fact explains why many corporations have been focusing on organizational theory to create the best working environments that can support their business objectives. The practice has led to diverse organizational behaviors, leadership processes, and project management...

Group Decision Making Theory

Introduction Group decision-making refers to a situation where individuals have to make a choice collectively based on the alternatives presented to them (Fox, 2015). It is common to find cases where decisions have to be made by a group of people because of the prevailing circumstances. Sahin (2014) “Since managing...

Maple Leaf Company: Business Environment Challenges

Executive Summary Maple Leaf is one of the leaders of the Canadian agricultural industry. Nevertheless, even industry leaders face challenges once they make a decision to expand and start operations in foreign economies. One of the most significant problems of the company is its effective functioning within the operating environment...

Railway Contributions to the Canadian Economy

Introduction Boasting a Gross Domestic Product (GDP) of more than $1.7 trillion, Canada’s economy is ranked among the ten largest economies of the world (Toly & Segbers, 2016). A combination of different forms of transport is largely responsible for this performance. The health of the Canadian economy is linked to...

Virgin Media Company’s PESTEL Analysis

Definition and Applications PESTEL analysis is an audit tool used to gain an overview of external factors relevant to the organization’s functioning (CIPD, 2015). It consists of six key elements exploring political, economic, social, technological, environmental, and legal factors that have a possibility of influencing the organization’s efficiency and efficacy....

Financial Performance of General Motors: Analyzing Trends and Strategic Insights

In 2016 and the first three quarters of 2017, GM has been experiencing significant financial issues, namely a steep growth in liabilities. According to the WSJ (2017), the company’s liabilities over the five-year period increased from 53,992 in 2012 to 85,181 in 2017 (Figure 1). As a result, GM’s total...

Wal-Mart Company’s Balanced Scorecards

Balanced Scorecard is concept that is used in performance management as a tool to automatically manage performance and keeps track of the appropriateness of the execution of the tasks and activities by the workforce depending on their capacities and also helps in monitoring the consequences that arise from these activities...

Coca-Cola Company’s Business Strategy

Executive Summary The fundamental objective of the paper is to identify the primary business strategy employed by the Coca-Cola Company. Moreover, it seems significant to evaluate the strategy in relation to strengths, weaknesses, opportunities, and threats that were identified in accordance with Porter’s Five Forces. The company uses a modern...

IPhone: Marketing and Purchasing Decisions

Introduction The study of products made by Apple can reveal many interesting details about the smartphone market in general and the customer decision-making process in particular. One of the latest releases is the iPhone X, launched in the second half of 2017 (Simon 2017). After the concept for the new...

Commuter Cleaning Company’ Analysis

Commuter Cleaning is a company that will provide dry cleaning services to office workers who live in the suburbs of large metropolitan areas. Their specific target comprise of single men and women as well as married couples who both work in the office and have no time to go to...

Kauflauf GmbH Company Performance: Jess Westerly Approach

Summary: Case Background and Essential Details Kaufland GmbH has been experiencing significant problems with its performance over the past few years. Jess Westerly was assigned to explore the reasons for the organization to fail in the target market. According to the findings of her study, delays, and the lack of...

Lenovo Group Ltd.’s Operations and Information Management

Executive Summary The purpose of this paper is to provide an overview of operations and information management and related concepts. The description of operations and information management is informed by literature review. The influences made by operations management on different spheres are discussed. In addition, the researcher critically analyses the...

Equality and Increased Participation of Women in Work

Abstract The number of women in the workplace continues to increase. A lot of women keep on joining occupations that were previously reserved for men. Notwithstanding the increase in women’s involvement in the workplace, a lot still needs to be done to guarantee equality. The study indicates that women come...

Home Depot Company: Customer Service Information Systems

Introduction The contemporary business world values the incorporation of information systems to facilitate the realization of efficiency in the various business processes. Particularly, information systems integrate technology to improve the management of organizations in various aspects, including the racking of transactions and the facilitation of decision-making processes (Rainer, Cegielski, Splettstoesser-Hogeterp,...

J.P. Morgan & Chase’s Global Management Practices

Introduction The present report contains a thorough analysis of the practices of J.P. Morgan & Chase, a US-based financial service organisation, regarding its value proposition, the factors that influence it, such as its organisational structure, corporate culture, leadership style and the approach to customer service, and the delivery of excellence....

Game Zone’s Business Model

Abstract The paper provides a discussion of start-up costs related to the Game Zone business. The answer to the question regarding sources of revenues and the profit model related to Game Zone is also presented in the paper. The possible success of the business is discussed with reference to the...

Jolly Ranchers Company in the Candy Market

Introduction Jolly Ranchers is a hard sugar candy brand that has been created by the Jolly Rancher Company. The company was founded in Golden, Colorado by Bill and Dorothy Harmsen in 1897 and specialized in the production of chocolate and ice cream (“The History”). Due to seasonal decreases in sales...

Employability Skills and Self-Developing

Analysis of Graduate Employability Skills The concept of employability In theory and practice, the concept of employability has been explained by many authors by creating a connection with policy formulation of a country that provides the direction for increasing productivity, creating a flexible workforce, and increasing the employment levels (Clarke...

Costco Wholesale Corporation: Working Benefits

Introduction The article under consideration is entitled “11 Reasons to Love Costco that Have Nothing to Do with Shopping”. The author of the article is Kevin Short. The piece of writing was published in the online source Huffington Post on 19 November 2013. Kevin Short provides readers with information about...

Casino Industry Standards on Occupational Safety and Drug-Free Environments

As a result of the enactment of the 1970 Act of Occupational Safety and Health in the U.S, Occupational Safety and Health Administration (OSHA) was formed. The idea was to have a body that would ensure a safe and healthy working environment for employees. It sets rules and standards for...

Food and Drink Industry’s Innovation and Barriers

Executive Summary The paper presents a study of the innovation in food and drink industry, specifically fast food sector. The fast food sector has innovated itself to meet the changing consumer need and therefore have invested in biotechnology, food technology and robotic sciences. They have invested in development of skilled...

Toyota and Mercedes Companies’ Competitive Priorities

Our sample essay will focus on Toyota and Mercedes’ competitive advantage and marketing strategy case study. Introduction This paper will compare two companies, namely, Toyota and Mercedes, which are among the world’s best automobile manufacturers and sellers. The goal is to examine their competitive priorities and operations strategies. The paper...

Safaricom Company’s Structure and Performance

Introduction The success of an industry relies on the strategies formulated and developed to reach the customers within the component organizations. Services or goods are prepared or manufactured and supplied to customers through distribution channels. A business must spy its directions in a strategic way to ensure that all organizations...

Macy’s Corporation: Strategic Insights and Business Operations

Executive Summary In this case study, Macy’s, Inc. is chosen for the analysis. Its long history, a variety of approaches to cooperate with different stakeholders, and opportunities offered to customers and employees serve as the main reason for why this company is used in the analysis. Macy’s representatives have already...

Private Label Branding Versus National Brands

Growth of store branding in the US over 25 years Based on recent reports, private label products are vital to the growth of retailers. In the past, private label brands competed with the national brands using the price-value proposition. With the tag of generic product offerings, they often attracted lower...

American and South Korean Business Cultures

Culture and environment affect institutions and their management in several ways. Technological advancements have allowed individuals from different cultures and backgrounds to work and communicate together. This experience appears to be both exciting to some and frustrating to the other. Some individuals find it hard to adjust to both the...

Lavender Landscaping Company’s Profile

Introduction Founded in 2014 in Dubai Silicon Oasis, Lavender Landscaping is a fast growing company that specializes in providing affordable, but high-quality services to customers that value natural surroundings and want to embellish their houses or officers with beautiful gardens. The company owns a plant nursery with flowers and other...

The Creative Industries of India and New Zealand

Introduction In the current times, creative industries had become imperative contributors in the economies of any state. It is for this reason that regulatory bodies and governments have started to support creative industries so that yield of the industry can be utilized to the fullest. Creative industries not only contribute...

Food Truck Market Analysis Example

Customer Need and Industry Trends Food truck business has high chances of becoming popular because food industry is one of the kinds of businesses that never go out of fashion. This business is designed to fulfill the customers’ need for food. The customers targeted by the food truck are hard...

JCB Company’s Corporate Performance Management

JCB’s Strategic Initiatives and Decisions The impact of the global recession and JCB’s strategic initiatives on the accounting performance of the company The global recession that started in 2008 had devastating impacts on many companies. Before the recession, JCB had witnessed rapid growth in its portfolio. The company achieved a...

Transforming IT: Cisco’s Structural Changes and Their Implications

Introduction Today, more than ever before, change is increasingly becoming a constant reality for any organisation looking to survive and thrive in these turbulent and uncertain times (Merrill, 2002), characterized by increasing globalisation, rapid pace of technological innovation, intense competition, new regulations, and shifting social and demographic trends (By, 2005;...

The Walmart Company Operational Methods and Strategies

Background Wal-Mart is an American international retail company that operates chains high-discount warehouse stores and departmental stores. The corporation has been ranked first among public corporations in the whole world. The Walton family owns over 48% of its stake, making them the major shareholders of the company. Wal-Mart owns 8,500...

Customer Service Representative Job

There are two major ways to approach a job: task- and worker-oriented. The first method implies the focus on tasks completed and tools used, whereas the second method concentrates on features a worker has to have to complete the job effectively. It is important to employ a combination of these...

Walmart Company’s Corporate Social Responsibility Promotion

This essay sample explores Walmart social responsibility and ethics, their initiatives, and related issues. Check it out if you’re curious about Walmart CSR. Executive Summary The Wal-Mart Stores, Inc. Company has been known as the provider of comparatively cheap goods and services of a rather impressive quality for years. The...

McDonalds Fast Food Company Organizational Change

Abstract The success puzzle for organizational change implementation management strategy delivery operates on the ability to balance the soft skills that determine organizational principles. Besides, defining the value of the business, determining requirements, clarifying the vision, building teams, mitigating tasks, resolving issues, and providing direction complete the response projections, which...

Coca Cola Company: Cross-cultural Business Behavior

Coca Cola is one of the most recognizable brands and products in the world. It has a long history, and its expansion to all of the continents is remarkable. It is necessary to note that different companies employ quite different strategies to market their products in multiple countries. Thus, some...

Snapple Juice Company Analysis

Introduction Snapple Juice targets all the youths and young people. As far as market segmentation is concerned, Snapple juice targets the health conscious market segment (Snapple 16). The company brands and beverages target the youth and they have been doing well in this target market. All along, Snapple juice has...

Robert’s Coffee Shop Marketing Strategy

Introduction In the current competitive market, business success not only depended on consumer behavior, but also the number of competitors in the market. Businesses must continuously evaluate their products, prices, distributional channels and promotional activities to ascertain their strengths and weaknesses. Identification of the rivals, their moves and trends helps...

Drones Production Company Marketing Plan

Introduction Drones are officially known as remotely piloted vehicles or unmanned aerial vehicles (UAVs). These aerial vehicles can carry some objects like cameras in order to take photographs and to make videos at a distance, without the direct participation of a man in the process. Drones allow photography or scientific...

The Organization of International Business

If you’re looking for information on the organization of international business, look no further. In this sample paper, you will find all about international business organisation management explained. Introduction International business encompasses commercial transactions that take place between two or more countries which involve multinational corporations. International business requires the...

Professionalism Definition, Concept, and Major Determinants

Professionalism can be defined in the strict sense as the process of executing daily tasks in a specific, competent and accepted manner guided by the set standards (Freidson, 2005). The required standards are determined by one’s environment, self and career and set by other succeeding professionals who have been on...

Leadership Styles in Business

This paper focuses on different leadership styles in business. Get some inspiration for your leadership styles essay introduction, main body, or conclusion with us! Good Leaders The World’s history has seen a number of great leaders; Quaid-e-Azam Mohammad Ali Jinnah, Mahatma Gandhi, and Martin Luther King were a few of...

Samsung Digital Campaign: Boosting Brand Awareness and Sales

Executive Summary The objective is to establish a digital campaign for Samsung to increase brand awareness and, ultimately, positively affect sales. To achieve the goal, examining the internal and external environments, as well as the factors that can hinder or contribute to campaign success, is essential. The analysis based on...

Walt Disney’s Growth and Diversification: Strategies, Challenges, and Potential

Disney’s Performance Trends in 1983-2000s Today’s entertainment industry offers a variety of choices for everyone: theme parks, animation, television, cartoons, and video streaming services. Walt Disney is one of the few companies seriously represented in these areas. The main events that characterize the development of Disney from 1983 to the...

BMW Marketing Strategies, Consumer Behavior, and Post-COVID Recovery Analysis

Introduction Bayerische Motoren Werke AG manufactures BMW, which is the ideal performance car that combines efficiency with luxury. BMW is manufactured in Germany and represents both power and elegance. Having begun in 1916 as an aviation engine manufacturer, BMW has since evolved into a global powerhouse in the automotive sector,...

Teamwork, Leadership, and Group Dynamics in Organizational Success

Teamwork Teamwork plays a crucial role in ensuring the success of a business. This is because teams are tools of unity in the workplace. They help build friendship and loyalty among the organization’s members. A good workplace relationship motivates, creates a positive environment, and enhances productivity (Costa, Fulmer, and Anderson,...

Wal-Mart’s Low Wages and Customer Affordability Strategy

Introduction Wal-Mart is one of the most popular international retailers. It is present in 24 countries worldwide, provides customers with a wide range of products, and claims to have a proactive social stance. However, one of its most notable features and justifications for its popularity among buyers is its affordable...

Wells Fargo’s Corporate Culture and the Impact of the Cross-Selling Scandal

Introduction Corporate culture impacts the enterprise’s efficiency, fostering employee cohesion, enhancing productivity, and contributing to the development of labor discipline, motivation, and employee interaction. Elements of the organization’s culture are formed from its inception and throughout its existence. It strengthens internal ties between employees and structural units, enhances employee motivation,...

Market Diversification and Comparative Analysis of US Automotive and Marine Sectors

Current State of the Industries The automotive industry provides a primary market for motor engines, but the company needs a diversified customer base. The U.S. is the second-largest vehicle market globally, and current trends are shifting towards a greater preference for electric and hybrid vehicles. The marine industry presents a...

Starbucks Change Management Using Kotter’s Model in the Post-COVID Business Landscape

Introduction In the modern world of a highly competitive and rapidly developing business, change drives growth for companies, huge ones with an international presence. Under such circumstances, it is essential to research, address, and meet contemporary market demands to enable the company to reach its target audience and sustainably generate...

7 Principles of Transformational Leadership by Hugh Blane

Introduction Hugh Blane’s book, 7 Principles of Transformational Leadership, is an excellent leadership resource. While Blane may not know everything about all businesses, he can transform the human mindset to generate business success. Blane has worked with leading companies, including Boeing, to guide their leaders’ mindset changes and promise success....

Uber Case Analysis: Gig Economy, Financial KPIs, and Porter’s Five Forces

Introduction Uber is a bright example of the so-called gig economy based on short-term contracts. It has a minimum number of full-time employees and minimizes its expenses through online services. Despite significant expenses to pay drivers and invest in technological advances, such a business relies on the developed technological infrastructure...

Managing Employee Resistance to Change – Applying Lewin’s and Kotter’s Models

Introduction Organizational change comprises actions in which a business or company alters major components of its operations, like the underlying infrastructure or technology it employs and its culture. In contrast, organizational change management refers to the successful resolution of organizational change achieved by guiding through preparation, implementation, and follow-through. At...

Walmart China’s Supply Chain: Analysis and Recommendations

Introduction Walmart is one of the largest retail companies globally, and the constant improvement of its supply chain processes can explain its success. In the case described by Johnson (2015), Walmart China’s operations are also subject to change, and the focus is on enhancing the quality of suppliers, sourcing, and...

Leadership Characteristics in Traditional and Modern Organizational Approaches

Introduction Leadership is the oldest human quality, requiring skills and intent. It has long been divided into traditional and modern approaches. Traditional approaches focus on support and obedience, while modern viewpoints focus on attraction, inspiration, and collaboration. That is why I want to analyze the main characteristics common to leaders...

Google’s Organizational Culture and Its Impact on Innovation and Leadership

Organizational Culture Mission and Vision The organization I have chosen to discuss is Google. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Their vision is “to provide an exceptional user experience and make a meaningful difference in the world.” Reflection of Mission and...

How Otis Utilized IT for Competitive Advantage and Value Chain Adjustments

The Use of IT to Gain a Competitive Advantage at Otis The establishment of OTISLINE helped the company gain a competitive advantage by enhancing its information services, customer service, control of mechanisms, and marketing. Thus, Brad Robertson, the director of service operations, admitted that “OTISLINE improved the visibility of our...

Transactional, Visionary, and Directive Leadership Styles: Strengths vs. Weaknesses

Strongest Leadership Type: Advantages and Disadvantages The test showed that my strongest leadership type consists of transactional and visionary. Such a combination is efficient for the leader because these two types fulfill each other. Advantages of Transactional Leadership The transactional leadership style includes setting goals and motivational rewards (Neck et...

Challenges in Transportation and Logistics

Introduction The transportation and logistics sector plays a vital role in global trade and economic development. These areas are needed to improve the quality and outcomes of global trade, and the lack of these resources leads to failure. The modern transportation and logistics sectors have undergone various technological transformations. As...

Mission Mirroring in Nonprofits: Conflict Resolution

Introduction Mission mirroring is a conflict that arises in a non-profit organization and manifests as the problem it is intended to solve. This problem can affect different nonprofit organizations and impede them from achieving their intended social objectives. Main Body Mission mirroring arises from some employees finding a problem within...

Key Objectives and Policy Choices for Implementing a Qualitative Pay Model

Introduction The qualitative working environment requires different approaches to maintain the workers’ productivity and motivation. Among crucial aspects are ethical and jurisprudential issues, which should be followed to set high standards for the organization’s reputation. Such a tool as a pay model with different compensations is essential to manage these...

The Value Curve in Business Strategy: Key Steps and Apple’s Example

Summary and Explanation of the Assumptions for the Tool The value curve is a powerful tool that is often utilized when comparing the value proposition of a business against its competitors in a given industry or market. It is often used in “extremely mature product categories where functionality increases and...

Understanding Precarious Work in the Gig Economy: Challenges and Solutions

Introduction In the modern world, precarious work is becoming more popular in the gig economy. This type of employment is rising due to insufficient public jobs and the lack of demand for people in the traditional labor market (Marginson, 2015). The structure of the essay consists of describing precarious work,...

Critiquing Project Risk Failures in the Scottish Parliament Building

Introduction This critiquing project risk process paper focuses on considering the vital strategic considerations regarding the Scottish Parliament Building. This building is of critical importance as it symbolizes democratic power in the country and serves as a meeting place for the government. It is very different from the generally accepted...

Comparative Analysis of Huawei’s Strategies in the UK, US, and European Markets

Introduction Huawei is a Chinese technology company that specializes in manufacturing smartphones and computers. The company is additionally famous for the mobile services that it offers to customers. Huawei is an international brand because it supplies its products and services to multiple global markets. This fact is possible because globalization...

Amazon’s Supply Chain Integration: Strategies, Challenges, and the Impact of E-Commerce

The Impact of Sales and Operations Planning on Overall Company Performance The sales and operation planning (S&OP) in supply chain integration greatly impacts Amazon’s overall performance. Firstly, it exists to provide some form of balance between supply and demand. As explained by Qin and Liu (2022), sales and operation planning...

Verizon Wireless Marketing Strategy and Product Plan for Wireless Services

The Organization’s Product Plan Verizon Wireless is a firm in the telecommunications industry that provides wireless products and services to consumers and enterprises within the United States. This organization’s primary focus areas include supplying data-driven solutions and voice-centric options while maintaining an extensive inventory of mobile devices and accessories. Its...

Challenges in Workplace Etiquette: Communication and Technology

Introduction Whether an individual is starting a career as an intern or a competent professional, office etiquette plays a vital role in their daily lives. Success Peoples (2021) asserts that etiquette sets rules that establish appropriate manners while highlighting avoidable conduct by workers. This paper looks at professionalism, punctuality, technology...

Production Items, Expenses, and Capital Items

Each company that is engaged in production has a number of articles that need to be tracked. These include production items, expenditure items, and capital, and they are also the main ones since, by following them, the company will be able to plan its future activities and monitor indicators. Although...

Business Analysis of Coca-Cola Company

Introduction Increasing employee performance is a goal of human resource management. HR used to be primarily concerned with hiring, firing, and the conventional yearly salary review, but HR has been favorably reframed and has expanded in scope. The company integrates its human resource management strategy into the broader business objectives...

The Microsoft Firm’s Business and Corporate-Level Strategies

Understanding the strategies that a company employs at the business and corporate levels is instrumental to evaluating the efficacy of its performance. More importantly, the selection of business and corporate strategies within an organizational context determines the company’s viability in the target market (Hitt, 2020). By incorporating proactive and reactive...

“Our Iceberg Is Melting” by Kotter and Rathgeber

Introduction In Our Iceberg Is Melting, John Kotter and Holger Rathgeber tell a story about penguins whose iceberg is melting and cracking to transfer the message of the importance of organizational change. In the ever-changing environment, companies are expected to continuously adapt to maintain their competitive advantage and reach success...

HR Analysis of Walmart Inc.: Progress Report

Human Resource Management is essential to an organization since it controls the workforce and is responsible for the efficiency and production of the business. Walmart Inc., a worldwide retailer, prioritizes its employees and develops policies and measures to improve their working circumstances. The work done thus far on the final...

The Hewlett Packard Firm’s External and Internal Environments

Hewlett Packard (HP) is one of the largest technology companies in the US that sells its products and services worldwide. The company’s field of activity is characterized by high competition due to the growing consumer demand. Therefore, to determine strategies for obtaining a competitive advantage for Hewlett Packard, it is...

Innovation and Organizational Culture in Education

Introduction Most managers know that organizational culture affects the effectiveness of innovation. This knowledge does not make it easier to implement interventions and change. Employees may ignore the tasks just because these tasks conflict with the existing organizational culture. Organizational culture is the norms and values most of the organization’s...

The IKEA Company’s E-Commerce Strategy

After facing the first drop in annual sales in 2013, IKEA’s management started to accept the idea of e-commerce in their business. The company was losing its market share to digital stores in the American market. A year later, IKEA started digitalizing its business by adding e-commerce services to its...

Amazon vs. eBay: Approaches to Information Systems Design

Nowadays, in the era of technology, countless companies strive to protect their online platforms and enhance the protection of their information. Firms that use technology frequently incorporate software systems to gather data on their customers and develop their services. While Amazon and eBay share similar information systems that are beneficial...

Apple Inc. Technological and Operational Analysis

Apple Inc. is an American multinational corporation known worldwide for its high-quality computers, smartphones, media players, tablets, and other accessories. Since its founding in 1976, the business has consistently ranked among the world’s biggest technology companies, among such powerhouses as Amazon, Facebook, and Google (Komalavalli & Laroiya, 2019). The company...

Marketing and Its Importance for Business

Effect of Marketing on Business In the modern business climate, which is becoming increasingly complex and interconnected, staying competitive is a challenge that the majority of organizations, both new and established, experience. Business publications have concluded that marketing is a crucial driver of competitiveness because its purpose is to make...

Analysis of Severstal, Air Asia & Tune Group Case Studies

Introduction This paper is a strategic analysis of three large companies – Severstal, Air Asia & Tune Group Case Studies. Strategic analysis is a way of researching and turning the database obtained from the analysis of the environment into an enterprise strategy. It allows to assess the internal capabilities of...

Practical Management Skills and Practices

Introduction In this paper, I will address the areas of concern of SNHU Pet Supply Company and develop a plan to rebuild the team’s culture and align the practices of an organization to effective leadership and management. Organizational Mission, Vision, and Goals Organizational mission statement is the guiding principle that...

Sustainable Development Goals: Partnerships for the Goals

The global community is presently grappling with numerous challenges arising from past industrial, economic, and agricultural activities. Some of the recorded trends, such as the loss of habitats and overuse of natural resources, have made the global environment unsustainable and incapable of supporting future human life. To ensure that the...

Travelodge Hotel’s Strategic Advantage

Introduction Some conditions offer different companies the advantages of manufacturing goods and services at relatively low prices for their customers. Strategic advantages allow companies to generate more revenue in a competitive environment (Lestari et al. 365). The rationale is that they are positioned to provide their clients with goods and...

Ethical Dilemmas: Key Aspects of Decision Making

Introduction Ethical conduct is important in leadership because it enables individuals to develop positive relationships. Trevino and Nelson (2017) define ethical conduct as a moral issue that guides and motivates people and positively affects how they relate with each other. For example, Jack Ma’s ethical behavior and philanthropic approach to...

The Otto Group’s Expansion-Related Issues

Global expansion is a challenging process that may lead to an outcome drastically different from what was expected. To avoid such a result, companies need to assess how viable such a move is for a company in the long term and come to a consensus regarding an entry plan. Managers...

The DC Shoes Firm’s Marketing Strategy Analysis

DC shoes is a brand of footwear for action sports, which includes skateboarding and snowboarding. It also manufactures various sports-related paraphernalia, such as hats, bags, t-shirts, and other merchandise. The company is valued at over 1 billion USD, and is considered one of the most successful companies on the market...

Apple Inc.’s Change Project Implementation

Statistical Technique The statistical techniques refer to the control and design frameworks used to analyze various aspects at different company levels. Some standards determine the effectiveness of control and quality measures. For Apple, there are several choices, such as Total Quality Management, Continuous Quality Improvement, and Six Sigma form a...

The UnitedHealth Group’s Business Strategy

Introduction An organization’s business strategy and its relationship with its internal and external environments play a major role in its success by guiding policy development and decision-making toward achieving goals. Thus, a business analysis assesses an institution’s corporate strategies to identify the need for change and design solutions that maximize...

Servant Leadership in a Police Organization

Introduction Servant leadership is one of the popular leadership theories that can be applied in different organizations to increase their effectiveness, improve the general performance of employees, and enhance the relationships between leaders and their followers. This paper studies servant leadership, explicitly comparing and contrasting its traits with the major...

The Netflix Firm’s Change Management

Introduction Netflix was founded by Reed Hastings and Mark Randolph, who noticed a free niche in the video rental market associated with the inconvenience of using existing salons and services. Using an innovative approach in this business, they created the world’s first DVD rental. At the moment, the Netflix Internet...

Leaders: Sam Hazen and Daniel Roth

Introduction The success of any organization or venture depends on the person who leads the group involved in completing that mission. Leadership is defined as “the art of influencing others to their maximum performance to accomplish any task, objective or project” (Vasilescu, 2019, p. 48). However, to be an effective...

Jeff Bezos: The Successful Business Leader

Introduction The ability to rally others to work toward a common goal is central to leadership. To gain the respect and cooperation of followers, a leader needs to demonstrate their abilities as a visionary, problem-solver, and communicator. Someone in a leadership position who has a vision can see the big...

The ‘Ripe Moment’ in Securing Negotiations

Introduction Conflict resolution employs several strategies that hasten an amicable end, but none is more important than identifying the most opportune moment to implement them. Crucially termed as the ripe time, this moment defines a vital step in a negotiation because both parties can readily recognize no other means to...

Nike Inc.’s International Marketing Strategies

Introduction Nike Company is a multinational organization operating in the business of designing, developing, and producing various sports products. Apart from selling shoes and apparel, the firm is known for its performance equipment, including bags, socks, eyewear, and sports balls. It has invested heavily in three key areas, namely, North...

Netflix and Blockbuster: Case Study

Netflix and Blockbuster are leaders in the entertainment industry offering video streaming services. However, their histories reveal how different business models shaped customer experiences, determining corporate strategies, and paved the way for technological development. Johnson et al. (2008) note that all successful ventures are founded on developing unique solutions to...

Tesla Motors as the Most Compelling Car Company

Introduction Tesla is an American electric vehicle and clean energy company based in Palo Alto, California. The company was founded in 2003 by a group of engineers in Silicon Valley with the vision of creating the most compelling car company of the 21st century. Accelerating the world towards realization of...

The Bed Bath & Beyond Company’s Strategy Analysis

Introduction Bed Bath & Beyond (BBBY) is a retail chain operating in the US, Canada, and Mexico. The main products that the company sells are furniture and other household goods. Over the past few years, BBBY has been gradually losing its profitability, which could result in the company’s final bankruptcy....

Impact of Job Stress on Employee Work-Life Balance

Introduction Postmodern society is anchored on the emphasis on work to achieve a fulfilling life. This review analyses the center of work-life balance and explores its presence in the life of executive-level expatriate employees in Oman. According to Fapohunda (2014), work-life balance is the evenness between work and lifestyle. Work...

Planning Tony and Peggy Sue’s Wedding

Summary All events must have proper planning to become successful to the planners. A wedding is a sensitive occasion that must be well systematised in that it will suit the desires of both parties. When doing a wedding, individuals need knowledge and expertise to assist in putting in place each...

Home Depot: The Company Analysis

From a personal perspective, Home Depot is a company that epitomizes almost all elements of learning and value creation to the high extent. In particular, it has the highest level of motivating and inspiring people, developing leaders, and empowering employees at all levels. First of all, Home Depot defines the...

Strategic Analysis of Revlon’s Current Financial Operations

Introduction Financial crises have the potential to disorient business performances and increase chances of bankruptcy. Organizational leaders should apply appropriate strategies to meet their financial obligations and maximize profits. Challenges emerge when corporations’ assets and financial instruments lose their value. The occurrence of this predicament makes it impossible for the...

Ford Motor Company’s Globalization Strategy

Introduction A global approach is a firm’s plan for expanding into the worldwide market. The objective of designing an international campaign is to boost worldwide sales. The international strategy encompasses standards as well as foreign and multinational concepts (Cuervo‐Cazurra et al., 2020). Therefore, adopting a worldwide approach can be advantageous...

ABC Inc. Strategic Management

Introduction Although there is still widespread agreement that strategic thinking is required for efficient firm management, it is usually absent or, at best, poor (Bonn, 2001; Liedtka, 1998). The implementation gap is marked by a long history of misunderstandings among both scholars and practitioners, with the terms strategic thinking, strategic...

Addressing Business Competition

Introduction Business competition constitutes a major operational problem that organizations face. Every typical firm works to fulfill client needs to accomplish its objectives and goals. Consequently, corporate executives use both long-term and short-term plans to carry out the business’s ambitions. Addressing competition is among the organization’s improvement initiatives since it...

Automobile Manufacturers’ Corporate Governance

Introduction The automotive sector comprises various businesses and institutions engaged in developing, manufacturing, producing, advertising, and selling automobiles. The automobile marketplace is an oligopoly in a supersaturated field with a few influential players, which explains the lower profitability. Given the automobile industry’s size and importance to many local economies, most...

Sources of Power Used in Leadership Positions

Power is defined as the ability to create transformation, have an impact on others, or possibly influence others. Leaders in organizations must utilize authority to accomplish individual, group, and corporate objectives. Leaders should be capable of persuading their subordinates to work better and make crucial decisions, as well as their...

Satya Nadella’s and Ken Lay’s Leadership Styles

Effective leadership is the most important part of any organization’s success, and analysing strategies used by effective and ineffective leaders can help to understand what qualities contribute to it. Two leaders that will be discussed in this essay are Satya Nadella and Ken Lay. Nadella has been the CEO of...

Researching of Communication Channels

Communication has become central to the efficient performance of any company in the 21st century. Therefore, ambitious managers should be able to determine the necessary cues and choose the most appropriate channels that ensure the best results. What is more, various channels have different richness, which describes their ability to...

Prospects of Nigeria’s Oil and Gas Industry

Introduction The world depends significantly on the energy sector to survive. That explains the lucrative nature of the energy industry both globally and nationally. Generally, economies producing oil and natural gas worldwide exhibit significant stability due to the monetary gains associated with the highly demanded energy products. A substantially small...

Communication Skills Training Session

The analysis of the last quarter’s performance outcomes showed that the company failed to achieve its planned sales level despite long negotiations between the representatives of the marketing and sales departments and with partners. Many hours spent on meetings and negotiations did not produce planned results and cost the company...

Google Inc.’s Performance Management System

Since the beginning of the twenty-first century, corporate culture has begun to change and shift. Currently, many companies tend to implement more individualistic and experiential approaches to hiring and training their employees. Additionally, with the rapid rise of various technologies appeared alternative means of executing these processes, which allow the...

International Managers: Competencies and Qualities

International leadership is more difficult today compared to a decade ago. Most managers operate beyond national borders with technological advancements, finance, legal institutions, business practices, air travel, and communication. A successful managerial career in any industry today necessitates competent international navigation (Lane and Maznevski). As a result, the worldwide environment...

Uber Company: Business Case Study

Introduction Despite promoting a favorable image, not all organizations always follow the basics of good behavior. The provided case study (CS) presents the situation of Uber protecting its employees who harassed other individuals working in the corporation. Although Uber made some changes after an independent investigation, the scandal resulted in...

London Club House’s Strategic Human Resource Management

Importance of Strategic HRM and Values for LCH The importance of strategic HR management lies in improving the atmosphere, or “creative climate,” for employees (Iqbal, 2019, p. 181). Large companies are always united by ideas and values, which are sincerely followed by employees. Developed strategic HR management keeps employees in...

A Job Analysis for a Project Manager

Introduction Organizations use job descriptions to highlight skills and competencies required to perform specific tasks and duties associated with a certain position. It is essential to set clear expectations for candidates to determine the demands and recruit the right individual whose skillset and experience can meet them (Alvarenga et al.,...

Anand Vaidya on Ethical Theory in Business

Introduction In this essay, I will argue that Anand Vaidya’s statement that ethical theory in business should not be considered indeterminate and unintelligible, only based on misalignment with ethical theories, is fundamentally flawed. First, I will present the idea and the arguments provided by the author in the article titled...

Role of a Marketing Department in Business

Introduction In the organizational structure of any company, there are main divisions and departments that serve as the basis of its functioning. The marketing unit is the basis of the organization’s interaction with customers and potential buyers. The main task of this branch is to maintain the brand and image...

McDonald’s Barriers to Marketing Planning

Marketing planning is a tool that helps a company monitor and controls the internal and external factors that affect profit. Thanks to marketing planning, each company division understands the enterprise’s competitive position and what should be achieved in the future (Fahy and Jobber, 2019). Malcolm McDonald highlighted several critical barriers...

Moo Boutique’s Detailed Business Plan

Executive Summary Mission Statement Moo Boutique’s mission is to create farmhouse-style crafts, eccentric gifts, holiday décor, repurpose furniture, and love all things vintage. Objectives Moo Boutique strives to create things that add a unique value to one’s Interior and holiday decorations. This is done in an ethical and sustainable manner...

Personal Leadership Style, Traits, and Approaches

Introduction Leadership is a unique position within a social group that involves influencing other individuals to achieve goals. Leaders have always existed both in the animal world and in human society. Plato already asked questions about leadership emergence, and other researchers have repeatedly addressed this issue. The central conflict among...

Nike’s ‘Choose Go’ Commercial Analysis

Introduction Commercials are the greatest ways of bringing potential consumers to attention and purchasing a particular product or service. Therefore, companies apply various rhetorical devices that grab an audience’s attention. The use of logos, pathos, and ethos helps companies improve their commercials’ effectiveness. Nike’s ‘Choose Go’ campaign is one of...

The Counterfeiting Practice: Negative Consequences

Impact of Counterfeiting Practice on National Brand Manufacturers The counterfeit practice affects national brand manufacturers in numerous ways. Firstly, counterfeiting can cause a loss of revenue for the copied brands (Song et al. 2). Consumers may purchase a product perceived to be produced by a certain brand. Therefore, the original...

The Satyam Corporation: Governance Scandal

Introduction The Satyam scandal is considered one of the largest corporate fraud cases in Indian history. At the time of the scandal, the firm was India’s fourth-largest company in the IT industry. One of the attributes of Satyam’s success was its corporate governance. In 2002, Satyam was awarded the “Golden...

Arsenal Futboll Club’s Strategic Business

Introduction Arsenal Football Club (FC) is presently one of the leading professional clubs in England and across Europe. Having been established in 1886, Arsenal FC is one of the clubs that have played in England’s top league for the last seven decades. Historians in the field of sporting acknowledge that...

Covetella as a Business in a Foreign Environment

Introduction The analysis of case studies is essential for business and marketing management students because it shows the challenges and constraints entrepreneurs face running a business. The case study of Covetella’s experience is instructive as an example of a business in a foreign but quite attractive economic environment. Besides, Covetella...

Teamwork Dimensions and Kolb’s Theory

By definition, teamwork refers to a group’s collaborative effort to attain a specific objective or accomplish a task in the most efficient and effective manner. In the current world, teamwork plays an important role, especially in heightening efficiency and quality, determining firm governance and strategy, launching and designing products, and...

Albert and Whetten Revisited Article by Whetten

Being relatively close to CI definitionally, organizational identity (OI) relies on the actual understandings and claims of employees pertaining to the organization’s unique character rather than being built upon the organization’s expressions of its desired identity. As a theoretical concept, OI is carefully addressed in an article by Whetten (2006)...

Jumia Nigeria E-Commerce Company’s Analysis

Jumia’s PESTEL Analysis Jumia Nigeria E-commerce Company benefits from the ever-improved market conditions. Improved Africa’s economic performance since the turn of the century lowered the poverty level and enabled the countries to gain when it comes to GDP per capita. The favorable marketplace motivates competitive business that aims at maintaining...

Servant Leadership: A Beautiful Day in the Neighborhood

Summary Mr. Rogers was the epitome of a servant leader, focusing on the growth and development of his community and nation. He demonstrated many core qualities of a servant leader, such as listening, empathy, awareness, and stewardship, encouraging others to do the same to improve their respective communities, workplaces, or...

Mutual Expectations Model in Business

Employees should be well aware of their manager’s expectations and management style to understand whether they can perform their job properly. Employers should also know what their workers expect from their position before starting the process of employment. When both a manager and an employee have a clear understanding of...

Tesla Inc. Structural and Cultural Design

Introduction Tesla Inc. has an organizational and cultural structure that aims to empower its workforce to enhance its production and innovation. A company’s corporate culture shows the values and customs of the workers that elicit the workers’ decision-making and behaviors. Employees develop innovative solutions that stand out best in the...

United Airlines Customer Service Case Study

Introduction The way companies treat their clients predetermines the perception of the brand by the general public. It is important because the contemporary penetration of social media publicity into everyday life makes every corporate action matter to society. Ultimately, the impact of customer service outcomes is seen in the profits...

Researching Tesla’s Organizational Design

Tesla is a unique company in many ways, and this uniqueness also extends to its organizational culture. In particular, Tesla, unlike most companies of its size, does not have a well-known management structure. There is no organizational structure or a public list of senior executives; however, the organizational structure of...

Tiffany & Co. v. LVMH: Negotiation and Takeover

Discussion of the Problem The story of Tiffany & Co’s negotiation and takeover began back in October 2019. The companies officially signed the takeover agreement on November 24, which was supposed to be completed within ten months. However, they did not meet the deadline because the negotiations were complex and...

The Effect of the COVID-19 on the Automotive Industry

Abstract The coronavirus pandemic has had a devastating impact on various industries around the world, including the automotive industry. In this paper, the primary focus was to investigate the effect of the pandemic on the financial performance of companies in the automotive industry. The researcher collected data from secondary sources....

Kellogg’s Unique Positioning Strategy

Originating from the United States, Kellogg’s achieved global recognition a long time ago. The company has long since entered the global market, and its ability to withstand local competition is exemplary. By examining the firm’s approach to market placement, it is possible to conclude what defines a valid strategy for...

The Online Streaming Industry Analysis

Introduction The 21st century embodied technological progress that has encompassed most spheres of human activity. In the current age, new advancements are developed at a rapid pace and introduced across various spheres of work, leisure, and entertainment. Furthermore, this unprecedented level of progress leads to profound transformations of the industries....

Loblaw and Empire Companies Inventory Analysis

Empire Company Limited and Loblaw Companies Limited are large conglomerates operating primarily in food retail. Consequently, both companies expand by utilizing corporate investments, including franchise subsidiaries in other industries. Nevertheless, the emphasis and areas of operations of the organizations slightly differ. According to annual reports, Loblaw focuses substantially on peripheral...

International Business Within Cultural Dimensions

Introduction Culture is an essential part of every person’s outlook on life, values, and goals. It is no surprise that culture and its dimensions dramatically affect business on the international level. When different mindsets clash with each other, the prospects of business partnerships can be undermined, and on the contrary,...

Organizational Culture vs. National Culture

Creating a strong workplace culture that will allow keeping organizational behavior in order and promote corporate values in decision-making practice is paramount for any company. However, when building the required set of values and introducing staff members to them, managers often face the challenge of balancing organizational culture with national...