10895 samples of this type
The rational decision-making model The rational decision-making model provides a systematic approach to making decisions using logic and cognitive functions such as creativity and imagination (Morcol, 2006). The word “rational” means that the process applies logic and aims to get the most feasible solution to a problem. The method can...
Air transportation has become one of the most dynamically developing branches. The popularity of traveling by plane leads to the high competitiveness of the companies providing the air carriage service. An airline should have a reputation of the reliable air carrier and the indisputable authority to be competitive. American Airlines...
Introduction Employers who offer bonuses, paid time off, wellness initiatives, employee discounts, and tuition reimbursement to their staff are said to be providing discretionary benefits. Employers provide these incentives even though they are not necessitated by law in order to recruit and retain talent, raise morale, and increase output. Understanding...
Introduction As industries shift toward digitalization and globalization processes, there is an urgent need for human resource management (HRM) to adapt to new realities. It means that managers should find innovative ways to attract talented professionals and improve retention rates in their companies. Furthermore, to achieve these goals, HRM specialists...
Companies can decide to merge or acquire other businesses to grow further or solve a problem within the firm. For example, some organizations may see a merger to reach a new market or expand to new locations. In contrast, others wish to reduce the number of potential competitors and acquire...
Abstract Amazon is a highly successful online retailer and one of the companies that pioneered the industry. The corporation has made efforts, through research and new product development, to achieve a market competitive advantage over its other competitors. The purpose of this strategic plan is to assess the effectiveness of...
Introduction Motivation is a strategic approach that inspires people to improve their performance by providing rewards based on their unmet needs. Motivation is an internal desire to fulfill an unmet need and attain a certain objective (Nurun Nabi & Dip TM, 2017). Given that motivated employees are the foundations of...
Introduction The name of Leo Burnett is imprinted in the history of American culture as a unique expression of the approach to advertising aesthetics as a particular type of art. The originality of the Burnett brand lies in the innovative introduction of memorable characters into advertising culture. At the moment,...
Abstract This dissertation analyzes the effects of digital marketing techniques on consumer behavior using Netflix as a case study. Netflix’s recommendation model of advertisement, which uses an algorithm-based marketing system to influence consumer-purchasing decisions, is the focus of the current investigation. From this background, this probe is designed to understand...
Introduction Southwest Airlines Co is an airline company that operates in the United States of America. The company mainly focuses on short-haul and high-frequency travel (Ren, 2020). It also deals with point-to-point services and the low fares they provide to the consumers in the market (Ren, 2020). The symbol of...
Introduction Although there is still widespread agreement that strategic thinking is required for efficient firm management, it is usually absent or, at best, poor (Bonn, 2001; Liedtka, 1998). The implementation gap is marked by a long history of misunderstandings among both scholars and practitioners, with the terms strategic thinking, strategic...
Introduction This presentation aims at analyzing the organizational change in Vodafone Qatar in 2018. On February 26, 2018, before publishing the annual report, Vodafone Qatar announced that it would exit the business in Qatar and pass it its joint venture, the Qatar Foundation (Holton, 2018). This presentation discusses the process...
Abstract Change management in the era of digital transformation is a critical need for any company. Companies must adapt to the pace of external market change to maintain competitive advantage, increase profits, and increase customer base. Lack of such adaptability leads to loss of customer trust and, as a result,...
Introduction of Case Study Analysis: Organizational Issues Original Milestone One Analysis The Engstrom Auto Mirror Plant in Richmond, Indiana faced multiple organizational issues. “The organizational issues faced by the plant are a failing incentive plan (the Scanlon Plan), low employee morale, poor productivity, lack of trust between employees and management,...
Nowadays, Home Depot is recognized as one of the most popular store chains in home improvement goods. It has few strong competitors in the market, considering that the company is successful in designing its strategy to address five primary external factors in the industry. Overall, the analysis of Home Depot...
Introduction Marketing plays a role of paramount importance in the formation of business performance, which explains the increased interest in this subject matter within the contemporary body of academic knowledge. In the wake of Industry 4.0, an emphasis is laid on digital marketing as an emerging tool that holds great...
My personal definition of diversity is the unification of people from different cultures, ethnicities, religions, or any other distinctive backgrounds or criteria that results in cooperation and mutual benefit for all members of such a group. In my opinion, such a description should be utilized over the others because it...
Introduction Mass customization is modifying and making products available on the market to fit a specific customer’s requirements. It refers to a marketing and manufacturing strategy that combines the adaptability and individualization of products created to order with the lower per-item costs typical of mass production. Mass customization can be...
The Boeing Company Boeing is one of the biggest corporations in the aerospace industry. The company works with customers across over 150 countries (Boeing, n.d.). Boeing operates through the development, manufacturing, and maintenance of commercial planes, space systems, and defense products (Boeing, n.d.). The core values of the company include...
The Coca-Cola Company is a multinational company with its headquarters in Atlanta, Georgia, in the United States. Founded in 1892 by Asa Griggs Candler, the corporation operates within the carbonated soft drinks (CSD) and beverage sector while serving billions of customers across the globe. The company brand positioning has transformed...
The Positioning Statement (TA) The iPad Pro is capable of any work thanks to its versatility. The device is a fascinating and effective tool for getting things done, whether someone is focusing on a project, engaging in creative activity, or playing a compelling game. Additionally, the iPad Pro runs complex...
Introduction A deeper understanding of the individual an organization is trying to reach is required for personalization and segmentation. It is the breadth and scope of that knowledge, as well as how it is put to use, that makes all the difference. Also known as one-to-one or individualized marketing, personalized...
Introduction The automobile industry is one of the most profitable and influential economic branches in the world. As the overall global GDP is growing despite the recent lockdown, which has weakened people’s potency to buy products, more consumers are willing to invest in comfortable, safe, innovative, and reliable cars. However,...
This paper is about a merger involving two companies: Dr Pepper Snapple Group, a soda-making company, and Keurig Green Mountain, a coffee-making company. It was announced in 2018 that the two companies wanted to come together to have combined efforts that would enable them to make new attractive beverages to...
Introduction Sustainability seems to be a buzzword everyone uses nowadays. Whenever I scroll my feed on whichever social media, I am reminded of how much of a grip this concept has on society today. Forbes, Wall Street Journal, The Atlantic, and other globally prominent publications educate a large sum of...
Introduction On the surface, leadership in the hospitality sector has very few distinctive features that make it any different from leadership in any other domain. Indeed, like most other industries, the hospitality sector seeks primarily to promote innovation (Shariff et al., 2020). However, several specific characteristics that make the hospitality...
Management accounting is the task of the financial service of the enterprise: the financial manager or the financial director, but in many small and medium-sized companies, this function is assigned to the enterprise accountant. Financial accounting is regulated by documents and collects information necessary for the preparation of financial statements...
Strategy refers to the pattern of integrating an institution’s goals, regulations, and actions into a collective section. A well-generated strategy depending on its weaknesses and strengths, changes in the environment, and liable steps by a witty opponent, assist in collecting and assigning resources in an organization. For a competitive strategy...
A cause-related marketing campaign is a campaign in which a company aligns itself with a good cause in order to improve its reputation, boost sales, and make a positive difference in the world. One of the most well-known and impressive campaigns of such type is Nike’s Colin Kaepernick 2018 marketing...
The Volvo commercials outlined in the chapter achieve the Attention, Interest, and Desire steps of the marketing tool AIDA process. According to the AIDA framework, after seeing the advertisement, the customer will first pay attention to the product, then spark interest in it, followed by a desire to buy the...
Luxury fashion stores in Dubai are fashion hubs where customers can get affordable design items under one roof. There exist over 1000 luxurious shopping outlets that offer the same things to customers. Some of the most renowned luxury stores include Mall of Emirates, Brand for Less, MarkaVIP, The Luxury Closet,...
Working capital demonstrates how much liquid asset is accessible to satisfy the short-term cash requirements obligatory by current liabilities in a business. The working capital assumes that current asset and current obligation are short-term concepts; thus, it is defined as a short-term concept. A working capital shows the efficiency and...
Hydraloop H600 water recycler is a water recycling system created by Hydraloop Systems and produced by Technologies Added factory. Hydraloop originated from Leeuwarden, the Netherlands. The price of the recycler starts from €3300 ($4026), excluding the shipping, preparatory work, installation, and value-added tax (Hydraloop, n.d.). The product addresses the problem...
The industry of space exploration in the U.S. has always been dominated by NASA, the government agency responsible for operating in the sphere of aeronautics, yet, the emergence of SpaceX changed the status quo. The company, led by entrepreneur Elon Musk has proved over a short period of time that...
Introduction This paper is a personal leadership experience analysis of my encounter with a community-based organization where I worked as an intern in 2018. The organization faced serious management challenges triggered by the decision to focus on gender dynamics in the community. The organization’s primary objective is to alleviate poverty...
Introduction At present, Toyota faces challenges caused by production globalization, market development, and increasing product complexity. In 2009 due to a pedal problem, Toyota recalled millions of automobiles because of unintentional acceleration and inability to manage the crisis. A quality problem for a brand that has been renowned for its...
Earnings management refers to the act of manipulating the process of financial reporting in order to achieve certain desired outcomes (Jones, 2015). Managers use several earnings management practices that include income minimization, income maximization, taking a bath, and income smoothing (Scott, 2015). In many cases, accountants use various accounting techniques...
China Noah Corporation The reason why companies hedge against foreign currency risks is to protect themselves against loss of business value. China Noah has a different form of foreign currency exposure due to transactions involved when dealing with international customers and suppliers. This exposure arises when China Noah has entered...
Introduction The Primark Company supplies its customers with garments based on various ethical codes of conduct. The organisation regards a high sense of responsibility and sustainability among other practices that alleviate adverse social effects. Although the main goal of the Primark Company is to ensure that its products and services...
There are six fundamental leadership traits: vision, honesty, empathy, determination, competence, and motivation. Every successful leader needs to have these traits to be successful. One of the greatest examples of a worthy leader is King David. First, he had a clear vision of what should be achieved and how it...
Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global...
Introduction The concept of organizational behavior has been studied for several decades as theorists try to establish the link between individual behaviors and the performance of corporations. The concept was introduced in 1966 by Jim Naylor and George Briggs when they published Organizational Behavior and Human Decision Processes. Their publication...
Introduction Braintrust Toys is a medium-sized company specializing in toy-making that decided to shift from product development to an innovative strategy. Its new objectives include enhancing attributes and convenience of existing products, launching new products, developing new markets, hiring personnel that thinks innovatively, and hiring customer service-oriented employees to support...
The book called “The 7 Habits of Highly Effective People” by Stephen Covey is one of the best selling motivational books for businesses. The book discusses seven basic behavioral paradigms that are ought to help companies to grow. The author proposes that the right attitude towards life is the key...
The oil industry works with one of the most expensive commodities in the world, and it includes a few large companies. Royal Dutch Shell is among them, being the top producer of this resource globally. The company has a long development history that implies a few modes of entry in...
Introduction Motivation is a critical factor affecting employees’ performance and organizational success overall. A successful performance management system builds on employee motivation to achieve better performance. The case of Nucor Steel is an excellent example of the use of work motivation theories in performance management. The company has become a...
Introduction The culture of an organization has become an integral aspect of that organization especially where its performance is concerned. Coupling with leadership style, the success of an organization is heavily dependent on the two features. Each organization bears a different culture which offers a positive or negative result. Schein...
Introduction Layout design refers to the configuration of equipment, work centers, and departments, with a view of improving the flow of work in an organization. Therefore, planning of a layout involves decisions on how to arrange centers for economic activity required by facility’s processes (Domschke & Krispin, 1997). If an...
Introduction Corporate culture entails the behavior, ethical, and social standards of any business or organization. The standards are founded on the organization’s precedence, ideas, and most importantly the attitude of the members (Singh, 2004). For a business like Trader Joe’s, it would be difficult to change the existing culture since...
Introduction This marketing research tries to investigate how product authenticity impacts consumers to decision-making. Product authenticity refers to the validity or genuineness of a product being sold in the market. Consumers need to be assured that the product and services that they buy and consume are actually the original and...
Business description Flybe is a medium-sized airline based in the UK and operating in the European region. Rosedale Aviation Holdings Ltd is the largest shareholder with 69% of shares followed by staff’s 16% through an Employee Share Scheme and British Airways, the largest UK Airline owning 15% following the acquisition...
Avon Products is a leading cosmetics company based in the USA. The company operates in a highly competitive industry and requires high standards of products and environmentally friendly policies. Quality assurance programs will help Avon Products to improve its production and satisfy customers’ needs and expectations. The two major issues,...
According to Armstrong (12) ethics can be defined as a branch of philosophy that describes morals and values. It is therefore seen as a branch of philosophy that differentiate between what is right and wrong hence ethics can be seen as norms of conduct which distinguish between acceptable and unacceptable...
Introduction The Australian automotive industry is a small segment of global auto market with no players. There are four major foreign players Australian automotive industry with foreign giants. It has been regarded as an exposed industry due to the international competitive forces and the industry is a shrinking one. Toyota...
Introduction Kotter (1973) defines the psychological contract as “an implicit contract between an individual and his organization which specifies what each expects to give and receive from each other in their relationship”. Schein (1980) described it as “a set of unwritten reciprocal expectations between an individual employee and the organization”....
Introduction Stimulating employees to work effectively with the necessary level of dedication is one of the most significant areas of activity for managers whose business is based on using the workforce. Implementing the necessary strategies to increase motivation, creating sustainable systems of control over diligence, and similar organizational tasks form...
Introduction The world of business is continuously improving, and organisations, as well as their leaders and managers, must work hard to succeed. Nowadays, there are many tactics to control people and information. Impression management is one of such processes, the essence of which is to influence human observations and opinions...
Thesis and Purpose of the Book In the book Lead Like Jesus, the authors Ken Blanchard and Phil Hodges develop an entirely new approach to leading and influencing people – servant leadership. The idea is hardly unique as it is familiar for people from the Bible for thousands of years....
If you are wondering what Apple principles and advertising strategy are or how they plan their social media campaigns, you are at the right place! Keep reading to get some inspiration for your paper with the help of our essay example. Apple Marketing Analysis: Introduction Today, Apple Inc. is one...
The fast development of the business sphere preconditioned the appearance of multiple opportunities for individuals to engage in various activities and generate income. However, the popularity of the given field also fosters the increase in the level of rivalry that becomes a severe challenge to both companies and people. Under...
Masterclass 1: Building and Learning an Effective Governance, Risk, and Compliance Preamble Generali Group is an insurance company that just like other financial services organisations is subject to a large body of legislation and regulation. Given that past scandals associated with noncompliance and excessive risk taking have resulted in an...
What is business ethics? Business ethics is the field of study that is concerned with standards and principles that guide the behavior of firms in executing their business (Ferrell, Fraedrich and Ferrell, 2011). In management, business ethics is concerned with issues of what is acceptable or unacceptable behavior within an...
RE: All Departmental Heads and Supervisors It is with lots of thanks and appreciation for the diligent and committed services that you have rendered to this organization that I do write this letter. The management knows very well that it has not been easy to come this far without the...
This paper aims to discuss the peculiarities of the modern workplace. Moreover, it will describe the challenges faced by employers and employees. Overall, it is possible to single out the following characteristics of the contemporary workplace: Increasing emphasis on autonomy and creativity of employees as well as the flexibility of...
Collective bargaining is a technique used by public union representatives and public agency managers to negotiate conditions and terms of employment. The goal of collective bargaining is to optimize the employer-employee relationship by facilitating a win-win situation for the various parties involved. Collective bargaining improves the workforce strength and as...
Market pricing is a process through which pay structures are setting almost selectively by gathering, evaluating, and matching the data on job salary surveys to settle on the payable rates in the external market. In market pricing, use is made of pay survey data to recognize the comparative value of...
Deloitte seminar: Innovation Unplugged The seminar, held by the company Deloitte on December 10th, 2010, was dedicated to such issues as accounting and financial reporting, the funding cycle, taxation policies, and enterprise risk management (Deloitte & National of College Ireland, 3). This organization is the largest provider of consulting, financial...
Executive Summary There are different leadership styles within the UK restaurant sector. Among the predominant leadership styles within this sector are democratic leadership style, autocratic leadership style, laissez faire leadership style, and participatory leadership style. The research paper will explore these leadership behaviour orientations within the restaurant sector in the...
Successful marketing helps to attract customers and stakeholders. It is not enough to use appropriate sources, choose effective advertisements, and produce multiple services and goods. Effective business is based on properly organised strategic marketing. The role of the STP approach – that includes segmentation, targeting and positioning cannot be ignored...
Introduction Ever since the introduction of ‘open skies policy’, a policy that permits unrestricted flight of airlines across continents, the overall scale of competition has intensified. Besides the enactment of the policy, the airline industry has also experienced a shift in consumer dynamics. Presently, consumers have become concerned about the...
Company Introduction Dell Technologies, most often referred to as Dell, is an international company that produces computer hardware and software (Dell Technologies, “Company Information”). The firm was founded in the United States in 1984 and has been providing services worldwide for many years. Its headquarters are based in Round Rock,...
PepsiCo is one of the leading food and beverage companies in the US and the world as a whole. It is involved in the production and selling of eighteen brands of beverages and snack foods and makes close to $98 billion in retail sales. PepsiCo brands include Pepsi Cola, Quaker,...
Introduction The acquisition of Zappos by Amazon is a good example of the complications of combining two companies that have different organizational cultures. Although the merger between the two companies was mostly inspired by developments in the market place, the usual expectation is that the values and cultures of the...
Introduction Leadership styles lie at the bedrock of any functional administrative unit. Over the years, different issues have informed the leadership styles adopted by multiple leaders around the world. Most of them revolve around the changing nature of security threats, the realignment of political alliances, and the growing importance of...
A complete integration of the four business and location strategies by Unilever, a giant global corporation has seen it uniquely maintain a lead in the share of the market and a strong position against its competitors in the field of consumer goods and household favorites for many years. These strategies...
Abstract Southwest Airlines is one of the most successful airlines in the American market. Southwest Airlines has successfully differentiated its services from those of its competitors. The company strives to replicate its success in the local American market in the international market. Southwest Airlines’ highly motivated employees would give the...
Abstract This paper is a case study on Virgin Group, a multinational conglomerate uniting 60 businesses operating in different sectors of the economy. The recognition of the brand is constantly growing, as there is no region in the world where the work of the Virgin Group’s industry giants would remain...
Introduction Strategies refer to plans that detail the necessary actions for achieving an overall aim. In business, strategies entail measures, which firms put in place to gain a competitive advantage in their lines of operation (Hitt, Ireland & Hoskisson 2013). On the other hand, organizations’ human resource strategies focus on...
Introduction In the contemporary business environment, businesses do not exist in isolation. Nor do they just pursue the objective of making money. All the stakeholders, including the employees, customers, suppliers and the local community, are affected by the activities of the business in one way or another. The products of...
Critical Discussion of the Importance of Creativity and Innovation Creativity is a powerful thinking process whereby an individual focuses on new imaginations, intuitions, imaginations, ingenuities, and ideas (Byron 2006). Creative people find it easier to address the issues affecting them and others. Creativity is also associated with new risks. However,...
With an experience over 60 years in the context of the global economy, Toys “R” Us has become one of the leading companies in the retail industry. Though restricting the scope of its operations to selling goods for a rather specific age group (i.e., toys, which are typically aimed at...
Executive Summary This study looks at Deloitte Global mode of organizational design. Deloitte Global and its affiliate firms within the Deloitte global network have adopted a combined organizational approach in its structure and functions. This structure involves a compromise mix of the other organizational design models as evidenced by the...
Introduction “Entrepreneurship is simply a matter of luck, being in the right place at the right time.” This quote relates to entrepreneurial performance-based on sheer luck against other ingredients of success, such as talent, education, training, hard work, and skills, among others. To this end, it is a problematic statement...
The article “Unpacking Lego” explores the growth trajectory of a company (Lego) that has expanded to become the second-largest manufacturer of toys in the world. Also, it explores the current challenges that the management of the company is dealing with. Lego has grown into the second-best toy manufacturer over ten...
Tastes and preferences are among the main determinants of consumption trends in any region. Tastes and preferences of consumers highly determine the marketing strategies that can be used by any given company. Procter and Gamble, after research hing consumer habits of China, has realized that Chinese people have variant tastes...
Abstract The success puzzle for organizational change implementation management strategy delivery operates on the ability to balance the soft skills that determine organizational principles. Besides, defining the value of the business, determining requirements, clarifying the vision, building teams, mitigating tasks, resolving issues, and providing direction complete the response projections, which...
Introduction Drones are officially known as remotely piloted vehicles or unmanned aerial vehicles (UAVs). These aerial vehicles can carry some objects like cameras in order to take photographs and to make videos at a distance, without the direct participation of a man in the process. Drones allow photography or scientific...
Current Situation History In 1996, Kevin Plank, a former football player from the University of Maryland, founded Under Armour (UA), to the world. Plank was disappointed because of the inability to find appropriate clothing for sportsmen under which accumulated sweat would not be a problem anymore. He used the recommendations...
Executive Summary The restructuring of Google is an important step that can bring many positive consequences and significantly improve the company’s performance. The redistribution of the core functional capabilities of the company will give an expanded view of brands and services and allow them to be brought into full-fledged subdivisions....
Introduction Many companies are trying to adhere to the principles of diversity in the workplace, as it helps to bring new ideas into the activity and meets the rules of ethical attitude to co-workers of different races, genders, etc. Even though diversity is already becoming commonplace, the stereotypical mindset of...
Introduction A firm’s direction is solidified through its core values, proposed mission, and vision that its employees and leaders follow. It is vital for companies to choose a starting point for their operations that will justify the reason for their existence (Bright et al., 2019). The principles for generating such...
Introduction As the industry leader in electric vehicles, Tesla has established a strong reputation and brand as a company at the forefront of environmentally responsible transportation. Tesla is recognized for its innovative engineering, which includes its electric drivetrain, which is regarded as one of the most advanced in the industry...
Introduction In Our Iceberg Is Melting, John Kotter and Holger Rathgeber tell a story about penguins whose iceberg is melting and cracking to transfer the message of the importance of organizational change. In the ever-changing environment, companies are expected to continuously adapt to maintain their competitive advantage and reach success...
Introduction Steve Jobs and Steve Wozniak founded Apple Computers on April 1, 1976, to revolutionize how people regarded desktop computers. Broadcasting, iPhone, Apple Care, iCloud, digital content shops, and licensing solutions are among its commodities and offerings. Apple supplies consumers and organizations with the equipment, software, services, and infrastructure necessary...
The most prominent furniture shop in the world is a Swedish firm called IKEA. The business operates in 55 nations and employs more than 76,000 worldwide (Roy, 2020). The global market leader’s success can be attributed to its comprehension of the customer and target prospect’s wants, the potential of its...
Stakeholder engagement in company change processes alleviates concerns that could arise about future performance. Stakeholder assessment is a critically significant precedent to the actual management, where change movers must identify all parties to be affected and provide adequate briefings and preparations for the new ideas. This paper analyzes Starbucks’ change...
Introduction Organizational culture forms the basic structure and ethos of every organization. It is the shared understanding of how people within an organization interact with each other. Schneider Electric India’s culture is a blend of traditional and contemporary values. Before onboarding Samir Mishra, the culture was dominantly hierarchical, where seniors...
Dynamic sales volumes – involves meeting the needs of volatile sales volumes that can stem from customer demand or internal promotions (Kajewski, et al., 2015). ColorWonder and WashableDeluxe are both highly popular global products that also contain products from diverse supply chains in the company. When designing the supply chains...
Businesses routinely meet cultural variations in today’s multicultural global world, which affect management practices. Diversity in attitudes, actions, customs, and values among individuals living or working together are examples of cultural differences affecting international businesses. Entrepreneurs need to incorporate different management styles depending on the cultures that make up a...
Introduction Background Businesses have relied on communication for different purposes, including marketing, sharing crucial information regarding products and business processes, and keeping in touch with their customers. The sharing of corporate social responsibilities (CSR) information has been vital over the past two decades due to the increased attention the public...
Introduction Apple Inc. is a digital company focusing on mobile and digital product development, and its headquarters are in Cupertino, California (Malfona, 2018). The company involves a team of passionate and experienced mobile and web developers, designers, and product strategists who love to solve tough challenges and turn great ideas...
Companies being irresponsible in their promise of caring for minorities, socially disadvantaged people, and the environment are becoming a global problem in the present day. Reading the article by Reckmann (2022), which Schooley contributed to, makes an impression that the authors’ arguments are valid. The article is well-structured, defining what...
What it signifies to dine out is changing, thanks to food trucks. A transformation in the way that food is prepared and enjoyed can be seen in the vast development in the prominence of food trucks. And the upheaval that the market sector has been going through concerning the existing...
Introduction One of the peculiarities of the modern world is the unprecedentedly rapid development of production as well as the sphere of services, which calls for especially thorough quality control. The latter requirement, in turn, is worth mentioning among the most powerful drivers of innovation; businesses have to adopt new...
Leadership and team management are complex tasks that often go hand in hand with various hardships. One of those hardships is motivating the team in unfortunate circumstances, for example, when the deadline has been significantly changed. When people must change their plans, and large amounts of work need to be...
Executive summary A range of employee satisfaction problems were identified in the company: low wages, a tense atmosphere, and disrespectful communication from supervisors. The proposed solution was based on Maslow’s hierarchy, engaging in conversations with the upper management regarding wage raises and promotion opportunities and retraining supervising personnel in matters...
Project Value Sneaker and Persistence are prospective projects that offer a lot to customers and investors. They benefit the customer as new products are released and the investors and owners when they make profits. The aim of this case analysis is to assess the two projects and provide a recommendation...
Introduction Organizational development depends on multiple factors that are interconnected and illustrated through the overall outcomes of the company. While employee satisfaction, customer demand, and competitiveness on the market are vital factors that highlight how the business operates, specific negative implications may affect all these essential concepts. The identification of...
Dell operates as one of the leading information technology corporations globally. The company uses high-performance, innovative technology and produces laptops, desktops, workstations, monitors, servers, storage, and various electronics (“Explore Dell Technologies,” n.d.). Dell implements a differentiated (segmented) marketing approach focusing on particular customers and their needs. Pride et al. (2019)...
Introduction The way companies treat their clients predetermines the perception of the brand by the general public. It is important because the contemporary penetration of social media publicity into everyday life makes every corporate action matter to society. Ultimately, the impact of customer service outcomes is seen in the profits...
Executive Summary The Chinese market is rapidly expanding, with the demand for various types of products, including food. Patchi is a manufacturer of premium chocolate operating in Canada and several North American, European, African, and Middle East markets. Premium chocolates are a unique product made from cocoa butter, with the...
Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers’ changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to...
Summary Fitbit smart sense watch has led to the success of the company due to its upgraded features. The smartwatch tracks blood oxygen, stress, temperature, and sleep. The gadget has helped fight against the current COVID-19 pandemic since individuals can easily monitor their temperatures. Moreover, it helps the user keep...
Background I selected GRI reporting framework because, besides providing services, tools, and training, the framework also provides materiality assessment services. For example, companies may disclose their climate change effects to investors and customers using the GRI Standards. It is therefore a good concept to learn since it is useful in...
Cash flow is an important indicator for any business since it informs the public about how business cash is generated and allocated by the company. According to Murphy (2021), “the cash flow statement ( CFS) measures how well a company … generates cash to pay its debt obligations and fund...
A corporate strategy is exceptionally important for each organization to have for a number of reasons. The first one is that drafting a corporate strategy helps the management to assess the environment the organization operates or plans to operate in, as well as its strong and weak points. Thus, the...
Executive Summary Unilever is a multinational company that has implemented a large number of changes and innovative policies in an attempt to stay on top of the competition. It has added a new vision and mission to its objectives concerning sustainable development and social equality resulting in a more positive...
Introduction Recently, there has been a sound discussion regarding Gillette’s new advertising campaign. A plethora of posts, opinions, and articles that define this campaign as an insignificant action within the scope of the company’s corporate social responsibility (CSR) appeared. Then, there is a visible issue with the firm’s strategic change....
Introduction The locomotive industry entails a diverse range of corporations and organizations involved in designing, developing, producing, and marketing motor vehicles. Stakeholders in the automotive industries vend machines across the world markets, which cover both advanced and developing nations. The development of the motorized industry has been affected by various...
Introduction Until recently, many business enterprises and business leaders focused solely on making and maximizing the profits of their owners. Some companies conducted their activities with a total disregard for ethical standards and values. However, there has been a radical change in the importance of ethical practice in the global...
Today, Ferrero can be called one of the largest companies in Italy. The company has been recognized more than once as an excellent place to work and has a significantly high business reputation. Its products are well-known and in demand among consumers around the world. Before achieving these and many...
The Walt Disney Company is one of the most popular companies that offers entertainment in the form of theme parks, shows, series, merchandise, and movies to its customers of different ages. The company was founded in the 1920s as a cartoon and animation studio, and, after that, it experienced an...
Introduction Amazon Incorporated is an American multinational corporation that offers services in several areas, including artificial intelligence, e-commerce, cloud computing, and digital streaming. It is among the best information technology companies in the United States, and among the largest Fortune 500 service companies in terms of market capitalization. The company...
Chipotle’s mission statement is “To provide food with integrity. Quality is a state of mind at Whole Foods Market” (“Chipotle’s mission,” 2016) It is a strong mission statement, as it has many qualities nailed down perfectly. It is concise, inspiring, socially responsible, and broad in scope to be applied to...
The facts of the case – i.e. what the case is about and the related issues The case is an application about the redevelopment of the site which is the original shopping center and its additional land. There was proposed a commercial development with car-parking podium and residential development including...
Introduction Almost everyone at the workplace has been directly or indirectly offended by some indecent poster or posters at the workplace. The photo of a girl posing in a suggestive way or of a cartoon saying some lewd joke that is only funny to a select few is not an...
Lack of working capital (cash gaps), a constant search for money to repay debts to suppliers, employees, budget, non-payment of buyers, or customers all lead to the fact that a company cannot manage its obligations. These issues increase accounts payable in record keeping (Klammer, 2018). The solution to working capital...
The given case study describes a challenging situation of the West Carolina Environmental Protection Agency (WCEPA). The problem of the WCEPA is determined by its low reputation and ineffective policies. The head of the WCEPA hired Alice Sanger to fix the previously mentioned problems because she was the agency’s governor...
If I were to start my own business, I would choose sole proprietorship as the best business structure for a start. Its advantages are ease of organization and low organizational costs. It is the most convenient structure for a small business in terms of taxation and less risky than a...
Introduction Businesses often experience multiple changes necessitated by changing environmental and technological factors. Most organizations rely on websites and the Internet to reach out to new markets and clients worldwide. Therefore, the need to expand business operations on the Internet led to the development of powerful and complex servers that...
This report examines contemporary approaches to Project Risk Management, their advantages and disadvantages. The paper further makes recommendations as to appropriate risk management process that should be implemented within the context of my organization. A risk is an issue that might come up. If it happens, it may affect the...
Servant leadership gained momentum several decades ago and has become quite a common approach to managing organizations on a global scale. An increasing number of people utilize this type of leadership style irrespective of the cultural background or the contexts they operate in. However, it is also necessary to note...
Introduction History. The Ford Motor Company appeared in 1863 in Michigan and was founded by Henry Ford. His purpose was to produce safe cars that would be available for the buyers from the middle-class. His idea was to make transportation from one location to another comfortable and fast (Link, 2018)....
The benefits and risks to acquire other radio stations for Radio One From the onset, Radio One has been aggressive in growing its business by attracting the African-American population. The merger of Clear Channel with AMFM Inc provides several opportunities to stay in line with that strategy. Radio One is...
When it comes to business management, the aspect of competitive advantage always appears in the discussion. According to Kotler and Keller (2015), competitive advantage (CA) is a “company’s ability to perform in one or more ways that competitors cannot or will not match” (p. 304). In other words, it is...
Introduction One of the main parts of doing business is planning, including creating a marketing plan. It involves market analysis, review of competitors and organization’s features, and a set of measures to promote and sell goods. It cannot be underestimated, since the study results are taken as a basis for...
The selected video is What will future jobs look like by Andrew McAfee, which focuses on the potential ramifications of automation. The reason why the given TED talk provides the most comprehensive answer is the use of data on two types of human capital. The author suggests that structural unemployment...
The paper discusses the compensation and benefits issues associated with: Part-time workers For many years, there have been numerous benefit and compensation grievances that have been presented by part-time workers. Despite this group of workers being used by most of the employers, it has been identified that benefits given to...
Executive Summary The marketing plan relates to Red Bull GmbH in its process of marketing Red Bull energy drink. The plan illustrates the marketing research conducted in the process of marketing the energy drink. The type of marketing research used is illustrated. In addition, the consumers and the competitors are...
Introduction Strategic management is considered to be one of the basic elements that allow a business company to achieve success in its operations in both domestic and international markets (Thompson, 2001, p. 24; Thompson, Strickland, Gamble, 2009, p. 37). However, even such giants of the global business as Pepsi Co....
In writing Essence of decision making, Allison had the notion that rational expectation theories from economics had been borrowed largely by fields of political science and international relations. He assumed that states, after considering all they had, acted rationally to maximize their usefulness. In this, he proposed that analysts must...
Introduction The current business environment has become globally competitive forcing all the businesses that seek to survive an obligation to be strategic in management of their corporate affairs. Making huge sales and maximizing profits remains a high target for all companies regardless of whether they are operating domestically or globally....
Corporate social responsibility is a broad term which can be defined in several ways. A concise way of defining would therefore mean that it is the social responsibility which the organization exercises on the societies within which they exist. In other words, it is the responsibility linked with the employees,...
TOWS Matrix indicates threats opportunities, weaknesses, and, strengths and illustrate the scope of business to facilitate the external threats and opportunities comparing with internal weakness and strengths. As a market leader with brand value, innovative technology, FedEx enjoys its strength by modernization of services and capturing global market. Here high...
In a highly competitive global business environment, it is no longer enough to rely on traditional methods of manufacturing and marketing products. This is the Information Age where information regarding a particular company, whether true or not, can easily drive up or drive down sales. This means that the business...
The new product, Veggie Burger, is a special proposition to all consumers who value healthy life style and follow dietary patterns. Rational for a product development is a new approach to cooking and new vision of customer’s needs and demands. In general, the proposed marketing strategy will deal with pricing,...
Introduction Decision-making is a challenging exercise, not only in business management (business decision making) but also in making decisions that involve personal or individual choices. According to Steve (2006: 62), decision making has always been and will always be a complex process and which requires the decision-maker to possess adequate...
Introduction Automobile industry is an industry that plans, designs manufactures and markets automobile models. Automobile industry is one of major lucrative industries contributing much on growth of economies around the world. In everyday life we travel to our workplace, homes or from one country to other using automobiles. The industry...
Product Description The product selected for marketing is a blood pressure device. The uniqueness of this medical product is that it can be used at home and by all family members. This product can help a person to control and monitor his condition and prevent possible problems caused by hypertension...
Introduction Background of the study Strategy has gone from being the hot management buzzword of the 1980s and 1990s to the care of how organizations think as we enter the 21st country. Today, everything is supposed to be strategic. This includes business in general, management, human resource etc (Mintzberg, 1998)...
