Financial and Managerial Accounting

Management accounting is the task of the financial service of the enterprise: the financial manager or the financial director, but in many small and medium-sized companies, this function is assigned to the enterprise accountant. Financial accounting is regulated by documents and collects information necessary for the preparation of financial statements...

The Cocoa and Chocolate Industry’s Sustainability

Introduction Chocolate is one of the most popular and required products in the modern world. It is a critical component of various dishes and products used by millions of people globally. For this reason, the demand for it remains high, while the industry responsible for its production faces numerous challenges...

Corporate Social Responsibility: Who Will Control Business?

Large corporations that create resources for human comfort and well-being rarely think about their actions on the environment. Environmental pollution is a severe problem, and the fight against it has been going on for decades. Corporations must be aware of their responsibility and understand how their activities are connected to...

Nike Inc.’s Marketing and Promotion Mix

Introduction Nike, Inc., previously Blue Ribbon Sports is a Beaverton, Oregon-based sportswear corporation. It was created in 1964 as Blue Ribbon Athletics by Bill Bowerman, a University of Oregon sports instructor, and Phil Knight, Bill’s student (Kim, 2020). By the early twenty-first century, Nike had store outlets and suppliers in...

Strategy in Context: Institutional Theory in Organization Studies

Managers are responsible for ensuring their organizations’ advancement and overall success in attaining their set goals and objectives. The vision of any company is achieved through a long-term plan of various steps and measures known as a business strategy (Reddy, 2018). Every strategy is developed within a specific context of...

Leadership Development in the US Army

Introduction As the world is changing, there is a growing need for leadership development strategies that reflect the transformations. Professionals in all spheres, from education to business to the military, strive to improve the effectiveness of their teams. Therefore, long-term investment into research is required for the efficient management of...

Total Quality Management and Six Sigma

Introduction Quality is one of the priorities modern businesses concentrate on, trying to improve customer satisfaction and reduce costs at the same time. Total quality management (TQM) has been a framework for achieving this goal for decades, but new paradigms emerge and become widely utilized. The Six Sigma approach is...

Target: Company’s Expansion Utilizing Kotter’s 8-Step Approach

Introduction As one of the largest American department store chains, Target Corporation has multiple competitive advantages, including customer loyalty, quality products, efficient price policy, optimized supply chain and logistics, advanced technology, a disciplined approach towards business management, and commitment to innovations and sustainability. At the same time, the company’s potential...

International Marketing Plan of Progresso Soups in Santiago, Chile

Abstract This report presents an international business proposal for the expansion of the GMI company through the marketing of Progresso soups in Santiago, Chile. The report focuses on the country analysis and the possible measures the company could take to allow the successful marketing of Progresso Soup products. Progresso Soups...

Coca-Cola Company’s Communication Strategy Development

The development of communication strategy, both internal and external, is essential for a company’s productive and efficient functioning. In particular, for such a large enterprise as the Coca-Cola company that operates in multiple countries of the world and strives to ensure high-level corporate culture and social responsibility profile, adequate communication...

Entrepreneurship Skills: Inborn or Gained?

The Definition of Entrepreneurship and Entrepreneurial Skills Entrepreneurship is known as independent, related to risk activity that aims to systematically gain profit from property utilization, goods realization, rendering services, and order completion. Costin et al. (2018) define entrepreneurship as the ability of an individual to turn ideas into action; it...

Preparing for International Expansion: The Case of Google’s Failure in China

Introduction Entering a foreign market can be a remarkable challenge even for highly developed large-scale companies. The case of Google China, a product designed specifically for the Chinese region, is an excellent example of a failed method of cross-country growth, an endeavor that cost Google substantial time and resources. This...

Entrepreneurship: Activities and Typology

Introduction Entrepreneurship is the process by which a group or individuals exploit the market opportunity by substantially improving the services, method of productions, and improving the existing goods or bringing new products in the market. Entrepreneurship is defined as readiness and ability to run, develop and organize a business enterprise,...

Accounting Importance for Businesses

Abstract Accounting and finance are critical elements in the efficient management of a company. The information gathered from accounting analysis helps a company or an organization make day-to-day decisions. This study’s objective is to determine how effective accounting and finance are in eradicating or reducing risks from a company’s operations....

Business Ethics and Its Evolution

Introduction Business ethics is considered the standard of morality, meaning either doing wrong or right in the business environment. Ethics refers to the code of conduct at the workplace or any business, and it is an essential factor to consider as it dictates the company’s success. Misconduct at the workplace...

Company Analysis: Pepsi Crisis Management

Pepsi was lately embroiled in an argument over an advertisement published in April 2017. Kendall Jenner, a white model, appeared in the commercial handing cops a can of Pepsi to terminate what seemed to be a Black Lives Matters demonstration (Bowers et al., 2017). Individuals immediately took to social platforms...

Employment Law Paper: Workplace Discrimination

Discrimination at the workplace is a severe issue because it implies that people are deprived of some rights or inadequately treated based on their ethnicity, religion, gender, sexual orientation, and others. American legislative bodies understand that the problem exists. That is why Title VII of the Federal Civil Rights Act...

The Impact of Quality Customer Service on Amazon’s Success

Introduction Amazon is one of the biggest and most profitable companies in the world, and it owes a substantial part of its success to its customer-centric approach. Since it was founded, the e-commerce giant has set an example across the retail industry on customer service excellence. Customer service plays a...

The Ericsson Company’s Organizational Culture

Introduction The essay describes Ericsson, a Swedish multinational company, and its organizational culture. Notably, Ericsson was chosen for the study because it is one of the leading companies in the telecommunication industry. Moreover, it has an attractive corporate culture that deserves to be examined. Therefore, the paper includes discussions on...

Financial Analysis of Marks and Spencer

Abstract This paper demonstrates the use of ratios in financial analysis. Financial data of Marks and Spencer for a two-year period from 2010 to 2011is reviewed. The study is based on comparative analysis of historical data for this entity. The study applauds the statistical highlights of this group and ratio...

Operational Planning and Scheduling of Walmart Inc.

Walmart Inc. is one of the world’s largest retailers, which weekly serves 260 million people (Leggate, 2019). It is crucial for companies of this size to ensure that their operational planning and scheduling are at the highest level. Operations planning involves creating short-term goals and milestones, which are necessary for...

Amazon Inc. in the Context of International Business Economics and Markets

The Key Drivers of Globalization and International Trade on the Context of the Amazon Organization Globalization is the name used to describe the growing cross-border trade in products, services, technology and investment, and people and knowledge flows of economies, cultures, and populations in the world. Various technological developments and progressive...

Military Mindset: Leadership, Discipline, Resilience, and Teamwork

Introduction Military training and experience are systematically known for creating highly efficient, cohesive, and resilient organizations which is the national military and its units. In the post-9/11 era of regional conflicts and short-term deployments in global anti-terrorism efforts, veterans often find themselves entering the labor force, with the experience often...

Supply Chain Management of the Nokia Corporation

Nokia Corporation also referred to as Nokia, is a Finnish multinational company that was founded in 1865 as a paper mill and is the world’s largest manufacturer of mobile phones. In order to ensure the achievement of the set objectives, organizations require performance measurement which controls checks and balances of...

Adidas Strategic Assessment in Germany

Introduction Background Adidas’ founder, Adi Dassler, became passionate about providing athletes with quality apparel to improve their performance. He made the first pair of shoes in 1920 but registered a company four years later in a small town in Germany known as Bavaria. In 1949, Adi Dassler registered a new...

A Business Plan for a Home Construction Company

Introduction Creating a small business requires preliminary insight into various business characteristics essential for the organization’s success. Establishing a private company can prove to be especially beneficial to an individual knowledgeable of the primary traits of such economic involvement (Burns 99). In this work, a personal business plan for a...

Qualities of a Good Leader

Leadership has become an essential topic for discussion and research in the era of globalization and society’s economic transformation. Some scholars equate leadership with management, others oppose these two concepts. They are undoubtedly connected; however, there are evident differences between them. Moreover, various qualities of a good leader are mentioned...

Communication Problems in a Workplace

Many people had once faced situations at work when a misunderstanding interfered with work and entailed harmful consequences. Problems are associated with internal communication in the workplace and seriously affect the effectiveness of all processes. It is necessary to solve it promptly by forming a team spirit, and the manager...

Leadership Theory and Practice

Key Theories of the Nature and Exercise of Leadership in Organizations The concept of leadership has been attracting the attention of many scholars who are keen on explaining different approaches of governing organizations at different times. Leadership theories have been developed to explain some of the strategies that one can...

Data Governance: A Conceptual Framework

Data Governance includes the processes and technologies required to manage and secure data as a company asset to guarantee complete and reliable corporate data. It concerns creating methods and techniques performed by the responsible team for standardizing, integrating, protecting and storing corporate data. This paper aims to define the concept...

Honda: Logistics Management

Introduction Honda Motor Co., Ltd., hereafter referred to as Honda, is one of the leaders in the global automotive market operating in all continents. In 2019, the company produced 5,170,595 automobiles in its facilities that are located worldwide (Honda, 2020b). In 2020, the company had rather challenging times, as well...

Bribery Charges Against Samsung Company

Ethical issues in business create many problems that can extend negative effects on its reputation, productivity, and profitability. Companies are forced to bear responsibilities when their leaders or employees engage in unethical practices. They offer a reflection of the organization’s beliefs, attitudes, values, behaviors, and language that defines its culture....

McDonald’s: The Most Popular Fast-Food Restaurant

McDonald’s is one of the most popular fast-food restaurants, and its success is defined by compliance with the needs of the present-day business world. However, any company has specific strong and weak points, and their consideration allows the managers to readjust the operations according to the current situation. Therefore, the...

Decision Making in Qantas Airline of Australia

The Qantas Airline of Australia is the most prominent airline in the country as far as fleet size, international flights, and worldwide destinations are concerned. It is also the 3rd oldest airline company in the industry after Avianca and the KLM. It was established in 1920, and its headquarters are...

Twitter’s Privacy Policy, Collection of the Guidelines

Twitter’s Privacy Policy is a collection of the guidelines that govern the collection, storage, and use of users’ personal information. When a person agrees to the terms of use while joining the service, they give the company their consent to collect and use that information. This also includes its transfer...

Internal and External Customer Service

Customer service can be defined as the advice or assistance an organization gives to individuals who sell or buy its products. This entails reliability, attitude, accountability, knowledge, skills, communication, and efficiency (Melander, 2018). These services help customers to have an enjoyable and comfortable experience with the company; therefore, build trust...

The Entrepreneurial Theory in the Nonprofit Sector

The theoretical approaches to explaining the functional side of the nonprofit sector differ in their vision of the motivation and moving forces of nonprofit organizations to initiate their service delivery. From the general perspective, nonprofit organizations, as their title implies, do not generate profit, which means that their performance is...

Marketing Methodology of Nike

Introduction Nike is the sports retailer brand chosen to be examined. Presently, Nike is one of the world’s largest sportswear manufacturers. In the last few decades, it has become one of the symbols of the athlete world. The sneakers of the company have become the subject of daily wardrobe of...

“The Wizard of Lies”: Bernie Madoff’s Unethical Leadership

Introduction The year 2009 was marked by the resonant case of the investment advisor Bernie Madoff who admitted to committing eleven federal crimes and received a 150-year prison sentence. The convict ran the biggest fraudulent scheme in the history of the United States known under the name of the Ponzi...

Restaurant Staff Training Plan for 2020-2021

Introduction This proposal covers a training plan for all employees of the restaurant. The purpose is to educate and train the personnel following the demands in the hospitality industry of 2020 and the following year. The expected result is the fully trained and properly prepared staff within a reasonable time...

The Role of Risk Management in Reducing Loss Prevention

Definition of the Problem Introduction Risk management (RM) has been defined as the process of scheduling, classifying, directing, and managing organizational conduct in order to curtail the detrimental effects of fortuitous losses at reasonable costs on the organization. Risk avoidance involves eliminating all losses associated with a particular activity, loss...

Adidas Services Marketing Strategy

Introduction The presented service idea is strongly associated with the global pandemic, which has greatly influenced the international and domestic markets (Texel, 2020). This paper proposes a service marketing strategy based on these factors and the characteristics of the new service idea presented in the previous paper. It provides a...

Customer Satisfaction in the Fashion Industry: H&M Case

Introduction Research design is a prominent and vital part of marketing researcher. By applying various methods of analyzing and interpreting data, one can form solutions to emerging problems and ensure the stable development of a company. In this process, choosing the most appropriate type of research design is especially important,...

Business Leadership: Developing Leaders at UPS Case Study

Potavin (2006) describes a true leader as one who maintains an uncompromising adherence to an internalized, but otherwise generally accepted code of moral values; who adheres to utter sincerity, honesty, and candor in all communication; and who avoids deception, expediency, artificiality, or shallowness of any kind in all situations. In...

Project Management Tools

Introduction Project management today draws a lot of attention based on the benefits that accrue from its successful application. As business processes keep changing, a need for a defined process to start, plan, execute, and monitor these processes is necessary. This discipline normally presents itself through project management. The dynamic...

Supply Chains: Chipotle’s Supply Chain and Panera’s Supply Chain

Introduction A company can only be successful in the market if its operation is free from significant defects. That is why one can suppose that smooth internal processes indicate the effectiveness of a firm. It is necessary to analyze the performance to determine ways of how it is possible to...

Monopolistic Competition and Oligopoly

Monopolistic competition and oligopoly are the two most common types of imperfectly competitive market structures. Since the average company has less market power than a monopoly and faces less harsh competition than implied by the perfect competition scenario, most industries fall under one of those models (Mankiw, 2020). Both cases...

Core Values and Leadership

Personal values and beliefs are of immense importance to an individual since they dictate what a person judges to be of importance or worth in their lives. Pandey and Singh (2008, p.310) define personal values as “the deepest beliefs and sentiments we subscribe to” and state that values have a...

Structure-Process-Outcome and Quality Management System

The structure-process-outcome model (SPO) and the quality management system (QMS) is different when it comes to defining and measuring quality outcomes. The SPO model does not fully rely on patients’ medical records or direct clinical observations to measure outcomes. In this model, outcomes are defined as patients’ recovery and the...

Impact of Smartphones on Work-Life Balance

Smartphones are an integral part of any business owner’s work and many employees as it allows them to contact customers, colleagues, or suppliers quickly, control work processes, and solve problems. However, there is also the idea that the use of a smartphone blurs the line between work and personal life...

Market Leaders and Market Followers Strategies

Introduction A market is a system facilitating the exchange of goods, services, and information between its participants. This system is strongly influenced by market leaders, which can be a product, a brand, or a company with the highest percentage of total sales revenue. When there are market leaders, there are...

Zara’s Visual Merchandise Strategies

My favorite store is Zara, which specializes in low-cost and fashionable clothing. As it is a clothing store, it uses merchandise to visually captivate customers and those who pass by. It was especially apparent the last time I went there. Zara primarily targets sight, which is supported by other senses,...

New Product Launch: The Case of Apple Watch

Numerous factors have all the power to influence the decision-making process of customers. While millions of people believe that the choices they make regarding different services or goods are rational, the reality is that individuals are driven by emotions determined by environmental factors. The first vital aspect relevant for the...

The Impact of Industrialization

Industrialization is a significant process that had a crucial impact on the development of society for several centuries. These modifications are associated with the implementation of new technologies. Their primary purpose is to increase the level of productivity in the manufacturing and distribution of goods. It is important to mention...

Leadership and Conflict Management

Introduction The notion of leadership within any team has become one of the central matters of interest for human resource management researchers over the past years. However, while there exists a great variety of theoretical frameworks to apply to a specific context, many managers and leaders lack an understanding of...

Strategic Leadership Course Reflection

Leaders should support the values and mission of their organisations to promote them and behave in a manner consistent with these objectives. Although some people believe that leadership is an inborn quality of an individual, I think that it is a combination of skill, knowledge and understanding of the fundamental...

The Leadership Theories: Pros and Cons

Introduction The ongoing debate around the issue of whether leaders’ skills and traits are innate or acquired has been at the center of experts’ discussion. However, research suggests that although individuals might be born with a set of personal characteristics contributing to their leadership potential, one can learn and develop...

Can High-Brand Companies Sell Substandard Goods and Get Away With It?

Introduction The market competition of the modern era consists of various factors influencing the consumer. The success of a product’s market sales is defined not only by its quality, functionality, or uniqueness; a high-quality promotion campaign or brand’s positive reputation often overweight the characteristics of a given product. Such an...

The Concept of Staff Welfare

Introduction Contemporary businesses are continually working on improving the environment in their corporations and influencing the outcomes of various activities in a positive way. This tendency is relevant mainly because the emergence of new organizations is able to create a competitive atmosphere and challenge individuals in different ways. For this...

Information Systems of Apple Inc.

Apple Inc. is one of the leading producers of IT products with its most prominent products such as iPhone, iPad, Macintosh, iTunes, as well as many other successful projects. The use of effective information systems is the company’s competitive advantage (Hwang & Chen, 2017). iCloud was developed in 2011 as...

Taking Responsibility and Being Accountable

Each person, being in society, can occupy one of two positions. An individual can either obey or hold a dominant position. A leading place is the goal of many, but achieving this status requires the acquisition of appropriate skills, first of all, responsibility and accountability. The significance of these two...

The Yardstick Approach to Organize Information

Documentation is an integral part of running any business, as it helps to track and control progress, note errors, and consolidate decisions. For this reason, there are many types of reports that are suitable for various kinds of problems requiring a solution or justification. The yardstick approach is one of...

Heineken International Success: Business Strategy

Introduction Heineken is one of the world’s largest brewers of beer and cider, in large part due to its business strategy. It pursues a cost leadership approach, providing a diverse selection of beer of both inexpensive and more premium varieties to customers. As a result, its brand is well known...

Coca-Cola Company: Code of Ethics

A code of conduct reflects a company’s core values, vision, and overall culture. The code of ethics creates expectations about the company’s work and general behavior. Gonzalez-Padron (2015) proposed that the code’s title might affect the reader’s attitude toward the content. For instance, including the word “values” in the title...

The Importance of Case Analysis

Human beings learn better through examples and practical involvement in their study. In many instances, construction of theoretical information and making people understand the same becomes a hard nut to crack. As a result, many organizations have turned to the use of case studies as a mode of learning. Case...

International Hospitality Industry and Experience Economy

Introduction Due to the stiff competition in the business world today, organizations have no choice but to offer memorable experiences for their products and services to every consumer they get into contact with. This is perceived as the only way through which organizations can attract and retain more customers. The...

Alcohol and Drug Abuse in the Workplace

Employees should have high concentration levels while in the workplace. Therefore, companies strive to reduce the distractions to employees. Reduction in distractions increases the productivity of the employees. In addition, it increases the safety levels of the workplace. Drug use is one of the major factors that reduces the concentration...

Power Abuse and the Means to Avoid It

Abstract Despite numerous attempts to control the actions of those beholding power, power abuse remains one of the notorious elements of everyday reality. On the one hand, corruption is an inevitable stage of evolution of a regular person who suddenly gained too much power to be able to refrain from...

Decisions of BP in 2010 Deepwater Horizon Oil Spill

Introduction Good management is vital in any organization if it is to realize its set objectives. An ideal management system is characterized by good planning, organization, directing, staffing and controlling. If there is a failure in any of these components, an organization is bound to fail. This paper seeks to...

Tim Hortons Target Market

Tim Hortons Chain store was established in 1964 at Hamilton in Ontario. Tim Hortons restaurant was named after its founder: Tim Horton. In 1974, Tim Horton perished in a road accident. During his life, he was an admirable hockey player by his fans. This facet of his entertaining games made...

Memorandum: New Policies on How to Use the Office Refrigerator

FROM: Secretary-General. TO: Members of staff. DATE: 14th Oct 2010. SUBJECT: New policies on how to use the office refrigerator. Following the complaints raised by a few members of staff on using the office refrigerator, the secretary-general has found it necessary to shortlist policies that will guide staff members on...

General Motors Company: Inventory Systems Summary

Supply Chain Management Supply chain management is the control of all the processes involved in the production of goods and services to ensure that the end consumers meet their expectation. It starts from the raw material, work in progress, storage, and finally the delivery of the finished products. It is...

Ethical Treatment of Employees at BP’s Texas City Refinery

Case study (BP’s workers) This case study is about BP’s Texas City refinery which is the third-largest oil refinery in the U.S. It is regarding the safety of the workers. There was an explosion in the Texas City refinery in 2005, March. The government investigated the causes of a blast...

Brand Repositioning: Term Definition

This paper discusses the topic of brand repositioning in a car industry. The methods through which a brand can be repositioned have been discussed which will be decided according to the desires and preferences of the customer. Brand repositioning can be defined in two different ways. They are as under:...

Importance of Recruitment and Selection of Sales People

In the current economic climate where companies have to grapple with high competition to determine if they stay in business, employing the right sales people becomes the ingredient that determines if a business will maintain a competitive edge or not. Making the right choice in the initial selection of a...

The Alan Louis General: Case Study

In the Alan Louis case study, the analysis of research data indicates a serious need for marketing. This is indicated by the fact that people who have received services from Alan Louis General and people who have never enjoyed their services have very different opinions of their services. The need...

Prices and the Product Value

For modern consumers, pricing can be explained and defined as a complex decision which influences sales and profits of a sales organization. For customers, prices may have symbolic meanings because a modern consumer may associate discounts with a reduction in quality. Prices are closely connected with the notion of value...

Future Trends of E-Commerce

Outline This paper deals with the future trends of e-commerce. The research project is focused on how the e-commerce market place will look like next year and after five years. The transformed position of the e-commerce after a decade is also discussed here. The improvement that has been made by...

Li Ning Marketing Management: Strengths, Weaknesses, and Opportunities

Strengths The strengths of Li Ning are strong brand image and expert system, excellent web-site and customer support. Resource-based philosophy and innovations create new opportunities for market development and brand recognition. Customers’ loyalty can be achieved through the people who are employed by Li Ning. Innovations in technology and freezing...

British Petroleum Company’s Strengths and Weaknesses

Introduction One of the premier energy companies of the World is British Petroleum. “It is the fourth largest company in the whole World. In the energy sector BP is the third largest company of the World” (Bamberg, 2008). One of the most prolific companies of the world, BP has its...

FedEx Analysis: Tows Matrix Principle

TOWS Matrix indicates threats opportunities, weaknesses, and, strengths and illustrate the scope of business to facilitate the external threats and opportunities comparing with internal weakness and strengths. As a market leader with brand value, innovative technology, FedEx enjoys its strength by modernization of services and capturing global market. Here high...

Markstrat Simulation of Strategic Marketing

The simulation was a group activity and each of the team members was given their specific roles to play. The key roles that were related to the simulation were as follows: (1) team leader, (2) marketing coordinator, (3) R&D coordinator, (4) budget controller, and (5) inventory management. The simulation aimed...

Effective Public Relations in the Fashion Industry

Public relations play a crucial role in the modern world because they have a great impact on the perceptions and attitudes of potential buyers. Public relations perform the necessary functions of informing and persuading, which are both complementary and conflicting. Consumers want it to guide their consumption decisions in an...

S.W.O.T. Analysis on Sainsbury

Introduction Sainsbury’s began in 1869 as a small diary shop by John James and his wife Mary Ann Sainsbury. Today, after Tesco and ASDA, Sainsbury’s is the third-largest name amongst the supermarket chains in the United Kingdom with its headquarter at Holborn (Wright, McCrea, and Sainsbury’s, 2007). This S.W.O.T. analysis...

Managing Ethics: Methods and Results

This research paper discusses the methods and results of managing ethics. It is therefore divided into: Author’s Statement Abstract Introduction Methods of Managing Ethics Results of Managing Ethics Discussion and Conclusion Abstract Managing ethics in an organization has numerous benefits to both managers and leaders of that particular organization. The...

Innovation and Product Development for Nokia

Innovation and Product Development: Best Practices for Nokia Nokia is a global company specialized in communication technologies. For Nokia, the “art” of entrepreneurship can be defined as a unique vision of reality and the world around us. Markets for a new venture’s product are typically not homogeneous. For Nokia, product...

Marketing System of Sakhr Software Co

Acknowledgements This paper is result of work of the number of people among whom I would like to thank the public relations department of Sakhr Software Co., the officials of Sakhr Software Co. who facilitated the conduct of my research in their enterprise, and the scholars whose research works I...

Human Resource Management and It’s Functions

Introduction Human resource management (HRM) is the logical and strategic approach to the management of the most important assets (the employees working there and contribute to the fulfillment of the business’s goals individually or collectively) of an agency or organization. The term personnel management has been substituted by the terms...

Hatch and Schultz Action Research in Lego Company

Introduction Action research undertaken by Hatch and Schultz in LEGO Company elaborates a handful of insights on corporate branding. It offers an insightful example of managerial challenges and dynamics involved in organizations that are used in developing global brands (Hatch, 2009). They argued for a shift from product to corporate...

Change and Restructure on Motivation the Workplace

Executive Summary In the last decades, businesses and organizations have been faced with the need for restructuring to make them more competitive globally and better positioned to meet their present needs. This development has led to the implementation of changes that have left the workplace a battleground between employer and...

McDonalds’ Veggie Burger’s Marketing

The new product, Veggie Burger, is a special proposition to all consumers who value healthy life style and follow dietary patterns. Rational for a product development is a new approach to cooking and new vision of customer’s needs and demands. In general, the proposed marketing strategy will deal with pricing,...

Euroland Foods S.A. Strategic Financial Management

Executive summary In project evaluation, the following tools can be used to aid managers in project financing decision making: Net present value, Internal rate of return including modified internal rate of return and Payback period including modified payback. The project evaluation the following criteria can be used in deciding whether...

The Challenge of Long-Term Strategic Planning in the Modern Business

Abstract Experts and discipline intelligentsias continue to fill this field with views and ideologies some garnered from experience or newly developed or old recycled models. Unfortunately, no matter how well drafted the desired course in company operations is, it is subject to the business environment. The type of market, economic...

Marketing Channels and Logistics

Executive summary Marketing channels and logistics are very essential for the survival and success of any business organization. This is because they are the corner stones in supply chain when carrying out business activities. The Saturn Corporation has its own supply chain that involves production as well as sale and...

Sony: Marketing and Business Analysis

What have been the key success factors for Sony? Sony Corporation is one of the worlds’ most recognized and respected companies. Since its humble inception as a radio repair shop in 1957, it has now grown into a huge multinational with interests in electronic items, multimedia, music, films and televisions...

Lakeland Wonders: Case Study

Executive summary The case of the Lakeland Wonders is the classical example of the conservative outlook of the business world. Cheryl Hailstorm, CEO of Lakeland Wonders, proposes progressive modifications of the company’s development strategies, while the senior management resists them stressing the possibility of failure in international markets resulting in...

Sony Company’s International Business Strategy

Effective international business strategy prepares managers for heightened international competition. It gives them the potential to negotiate and manage firms and organizations in varying cultural settings. The strategies help the managers to be able to market their products across the continent. Managers should address international business with a discipline-based framework...

Managing Effective Team Process

In the world today, it has been noted that organizations can achieve their goals and objectives by properly managing their employees and ensuring that they work as a team since, without them, no operations can take place effectively. Teamwork refers to the ability of people in a group to work...

Leadership and Management: Case Study Analysis

Introduction In order to sustain the business operations in a competitive environment, a company requires to have sound strategies for marketing, communication, research and development, sales, social responsibility and of course in managing the workforce. This calls for an effective management development plan for running the organization. In today’s competitive...

EarthWear Clothiers: Client Engagement & Audit Report

Global or multinational companies appoint external auditing teams to review their financial disclosures and statements. The external auditing team requires to have sufficient knowledge of the client’s industry to understand its opportunities and threats in the market. Another main requirement is that the staff of the external auditing team should...

Five Model of Entrepreneurship: Hurdless and Recommendations

Introduction Launching a new company is a challenging task and requires careful consideration of the product features, positioning strategy, and development opportunities. John and Quincy want to establish a sustainable business that offers customers an environmentally friendly option of powering their homes. The five models of entrepreneurship outline a multidisciplinary...

McClelland’s Theory: Organizational Relationships

Introduction Employee motivation is an essential aspect of managing relationships in the organization and enabling better efficiency of daily work. Human capital management techniques allow employing different strategies for improving motivation. While Abraham Maslow’s theory outlines the basic needs and motivation factors, other researchers further developed this theory to gain...

Leadership Problems: Organizational Change

Assessment and Problem Identification The 4th Armored Brigade Combat Team (ABCT) faces a critical leadership problem affecting the unit’s delivery of its obligations and affecting its reputation. It meets poor management, and it can be broadly classified into challenges in human resources, physical resources, and poor organizational culture. There is...

The Coca-Cola Company’s Ethical Communication Plan

As the communication analysis of Coca-Cola has demonstrated, the company has often been subject to criticism and has yet to tackle its ethical controversies. One way to go about the issues with brand reputation and communication is to devise a comprehensive ethical framework. This is a necessity for a corporation...

Aspects of Marriott’s Merger With Starwood Hotels

Introduction In 2016, after years of negotiation Starwood Hotels accepted the highest offer by Marriott International for $13.6 billion. The merger of the two global hotel and resort chains would create the biggest chain of 5,500 hospitality facilities in over 100 countries. Starwood was approached strongly by Anbang, a Chinese-led...

Business Strategy and Plan for Beckman Coulter

Company Information Beckman Coulter is a leading brand in the Vitro diagnostics industry. It manufactures and supplies a broad portfolio of laboratory equipment and systems for clinical research and testing in six continents and over 130 countries, including the Sultanate of Oman. It seeks to improve the efficiency of clinical...

Hilton Hotel’s Staff Training and Development

With the increasing pace of work, customer expectations tend to grow as well. The hotel industry is characterized by the need for timely and high-quality service to satisfy customers and keep them loyal. In the Hilton Hotel, the customers note that some employees may be unfriendly and inefficient in providing...

Multinational Companies’ Marketing in Vietnam

Expansion Opportunity Entering the Vietnam market was a rather controversial decision due to the presence of the factors such as corruption and bureaucracy. However, the opportunities that an educated workforce and comparatively low production costs opened for MNC in the economic setting of the Vietnam market made the specified endeavor...

ING Direct Case Study: Arkadi Kuhlmann’s Strategy

Executive Summary This paper analyzes the case study of ING Direct, an online banking-company founded by Arkadi Kuhlmann. The data on the organization’s income suggests that the business became profitable within a short period. The aim of the paper is to understand the strategy the banker used to lead his...

Why Negotiations Fail

Introduction Negotiations are an effective way of making a good bargain or at least reaching a compromise among stakeholders. They take place not only in global politics and economics but also in everyday life when, for example, a person negotiates future wages at a job interview or resolves a conflict...

Walmart’s Strategic Aspiration: Mission, Vision, and Philosophy

Introduction As a large retail company, Walmart established its presence in the American market quite a while ago. The organization has been widely popular ever since, becoming global within a relatively short period (“Our history,” 2018). If exploring the history and philosophy of the organization, one has to admit that...

Monopolies and Workers Exploitation in the Industrial Age

Introduction During the Industrial Age, the labor sector in the U.S. market faced a lot of challenges which led to its revamping. Most of the people then were farmers, and with the introduction of machinery, many abandoned the rural areas and moved to the urban region. However, the labor market...

Influencer Marketing Essay: Application in the Fashion Industry & Examples

Influencer Marketing Essay: Introduction The concept of influencer marketing (IM) emerged recently due to the development and growth of social media platforms, most prominently a photo-sharing application Instagram, and the increasing popularity of the video service YouTube. This component is a part of digital marketing – a term describing varied...

“Leading Change” by John P. Kotter

Leading Change: Overview The book Leading Change by John P. Kotter, Professor of Leadership at Harvard Business School, explores the concept of change management in great detail. The author begins with a thorough explanation of reasons for failure on the part of managers to realize new strategic goals, motivate employees,...

IKEA Strategy Analysis for 2013-2018

IKEA Strategy Analysis: Introduction IKEA is one of the most well-known global furniture retailers nowadays. It was founded as a small, local business in 1943 by Ingvar Kamprad in a southern province of Sweden (Lewis). By 1956, the company became highly competitive due to a newly introduced ready-to-assemble furniture technology...

The Brand Called You. Tom Peters’ View on Branding

How does Tom Peters describe a brand? Tom Peters defines a brand as “a promise of the value you’ll receive” in exchange for your time or/and money. Every company tries to stand out, showing that only they can satisfy their customers in the best possible way. Nowadays, with so many...

Training and Development in Business Management

Abstract Training and development are imperative aspects of organizational performance. This is because the environment in which most businesses function presently is constantly changing and is full of challenges. Most organizations have proved that training and development are crucial for an organization to meet the increasing customer demand, and face...

Function Analysis and Risk Management

Introduction Valuation management requires the assessment of the functions and risks involved in a project. The author of this report will carry out a functional and risk analysis for a project with a budget of £9.5m. The two are essential in determining the viability of a project. A logic diagram...

Personal Leadership Development Plan

Personal Leadership Development Plan: Essay Introduction Managerial leaders drive an organization with the kind of decision they make; the quality of decision creates a competitive advantage to a firm. Leaders have the role of implementing strategies, entrepreneurial and mandated with the role of creating a winning team. This paper is...

Situational Leadership Theory: Styles & New Employee Integration

The Situational Leadership Theory (SLT) was proposed by Hersey and Blanchard in their work Life Cycle Theory of Leadership (Hersey and Blanchard, 1969). According to this theory, there is no optimal leadership style. A leader should choose a type of behavior due to the follower’s competence and attitude toward work...

Trends and Changes in Marketing Management

What is the most important market segment? The importance of a market segment to a business is determined by two variables namely, the attractiveness and the suitability of the segment. The segment is considered to be attractive if it has a high growth rate, low competition, and large size. It...

JD Sports and Sports Direct Companies Financial Management

Introduction This paper is divided into two sections. The first part will focus on the financial analysis of two companies, JD Sports Fashion PLC and Sports Direct International PLC. Both are based in the UK but have a presence in other parts of the world and both trade in leisure...

Valentino Brand Targeting Luxury Cosmetics Market in China

Introduction Valentino is a luxury brand that specializes in clothing and accessories for both men and women. Valentino has achieved stable popularity all over the globe and has been growing its profits for the last few years. One of the most significant markets for the brand is in China, where...

Strategic Marketing: Segmentation, Targeting and Positioning

Successful marketing helps to attract customers and stakeholders. It is not enough to use appropriate sources, choose effective advertisements, and produce multiple services and goods. Effective business is based on properly organised strategic marketing. The role of the STP approach – that includes segmentation, targeting and positioning cannot be ignored...

Just for FEET Inc: Harold Ruttenberg and His Business

Briefly summarize the key events surrounding the case The key events surrounding the case of Just for FEET Inc. include the beginning of the career by Harold Ruttenberg when an entrepreneur from South Africa had to move into the United States and start his business over again after making an...

Gap Inc.’s Challenges and Management Strategies

Identification of the problem At this point, Gap Inc. faces various challenges that are related to the internal and external environment of this corporation; in particular, one should focus on the following factors: 1) the competition with other retailers; 2) the impacts of economic recession; 3) inefficiency of the supply...

Costco Corporation: Porter’s 5-Forces Analysis

Costco began its operations in the United States in 1976 where its first business location was an abandoned airplane Hangar. Costco experienced extraordinary revenue growth during its first six years of operation. Costco has changed its name twice in the course of its history. Also, Costco has since operated in...

The Soup Spoon Company’s Marketing Management

The company presented in the case study is The Soup Spoon, which has 21 outlets in Singapore. Although its menu mostly consists of soups, the customers can also purchase salads, sandwiches, and wraps. The company’s ambitions are strong, and the founders of the company aim to become “the Starbucks of...

Future Business Plans and Their Feasibility

Introduction I cannot fail to notice that our company is progressive. For that reason, we must ensure continuity by projecting our focus to future possibilities. The technological changes as well as diversification of business ideas such as additional production efforts, provision of supplements to enhance the company’s future growth have...

Apple, Inc.: Financial Reporting Problem

Total Cost and Book Value Based on the historical cost principle, companies are required to record the assets in the balance sheet statement at cost. This value is reduced periodically using accumulated depreciation. The cost of an asset should be calculated properly because failure to do that can affect the...

EPPCO and ENOC Companies Problem

Executive summary It goes without saying that business and strategic planning is a very important aspect in the successful business development. Every business person should have a determined strategic plan of business steps that should be taken according to different types of business operations, companies’ actions, corresponding information about companies,...

Hofstede, Hall/Hall, and Gesteland Cultural Models

The models of the culture of global automobile companies. The model of culture the most appropriate for the selected international competitor Some of the three most known models of culture are Hofstede, Hall/Hall, and Gesteland. Hofstede’s model arose from interviews with employees of IBM in over 50 countries. The other...

Tesco and Sainsbury Companies: Business Environment Issues

Introduction The report elucidates the key business environmental issues of the retail supersector and two companies within its food and wholesale subsector – Tesco and Sainsbury. According to FTSE Russell’s Industry Classification Benchmark, the retail supersector may be segregated into two sectors: food and drugs, and general sectors (FTSE 2012,...

Nokia Corporation Strategic Management

Introduction This paper is aimed at examining strategic management in Nokia Corporation. In particular, it is necessary to determine whether this management function corresponds to the current needs of this company, and external or internal environment. One of the major tasks is to show Nokia’s strategies are formulated and implemented....

Göran Ekvall’s Creative Climate Model

Executive Summary The present report focuses on the analysis of internal environment factors in Oman Oil Refineries and Petrochemicals Industries Company (ORPIC) that play the primary role in determining the organizational capabilities for creativity and innovation: workplace climate and leadership. The analysis of the first factor employs Göran Ekvall’s Creative...

Rogers Communication Company in the Indian Market

Executive Summary Rogers Communication is one of the leading Canadian telecommunication firms. It is proposed that it should consider expanding its operations to the Indian market because of the size and increasing purchasing power of the population. The country analysis shows that India’s population, socio-cultural and political environment and good...

Virgin Atlantic: Business Environment and Advantages

Targeted Organisation The selected firm is Virgin Atlantic. Headquartered in Crawley, Virgin Atlantic is one of the leading airline companies in the United Kingdom and across Europe (Notis 2015). The company transports millions of passengers to over thirty destinations across the globe. The corporation was established in 1984 by and...

Developing Business Plans: Insights from Collaborative Learning Communities

Contemporary medicine needs innovating solutions and effective organization of the care process. However, implementing innovation involves taking risks that have to be carefully assessed. Writing a business plan is usually the first step towards elaborating on a new initiative that helps to evaluate its strengths, weaknesses, and feasibility. While there...

Macro Environment Impacts on Tesco Company in China

Executive Summary Tesco, a UK-based multinational retail firm has outlets in 11 countries across Asia and Europe. In China, this company benefits and suffers from macro environmental forces in equal measures. The demand by the Chinese government to have control over ventures between state-run entities and foreign companies prevents Tesco...

Sustainability in Oil & Gas Supply Chain: TBL Approach

The First Article Critical Analysis of the Article The article by Ahmad, Brito, Rezaei, and Tavasszy (2017) examines factors that influence the sustainability of the supply chain of companies in the oil and gas industry. Given that the oil and gas industry deals with the non-renewable form of energy that...

JP Morgan Chase & Co.’s Unethical Behavior

Introduction JP Morgan Chase & Company is the largest bank in the United States that offers banking and other financial services. It has a market capitalization of approximately $2.145 trillion. It was founded in 2000 after the merger of two financial institutions namely J.P. Morgan & Co. and Chase Manhattan...

Cirque Du Soleil: Blue Ocean Strategy

Key Drivers of Innovation and Entrepreneurial Opportunities that Contribute to the success of Cirque du Soleil Introduction The present paper is devoted to an analysis of the key innovation drivers that can be regarded as contributors to the success of the Cirque du Soleil (CS). In particular, the paper uses...

Colgate Company’s Marketing Strategies

If you’re about to write a paper on Colgate marketing strategy, check out our sample! Here, you’ll find information about marketing mix of Colgate, the company’s campaigns, positioning, branding, and other aspects. Introduction A marketing plan is a comprehensive document that covers an organization’s product promotion efforts for a given...

Human Resource Management: History and Future

Abstract Human resource management (HRM) is a vital aspect of overall organizational management. HRM has evolved to develop into a comprehensive and complex discipline in business. Some of the major functions of HRM include job design; recruitment and selection; training and development; workforce planning; performance management and remuneration/compensation. The HRM...

Zara Company’s Business Model and Competition

Zara: Fast Fashion Case Study Founded in 1975 by Rosalia Mera and Amancio Ortega, Zara is the main brand the Spanish corporation Inditex Group, one of the largest retailers of clothing in the world. Described as “possibly the most innovative and devastating retailer” (Fraiman, Singh, Arrington, and Paris 270), the...

Diversity in Organizations: Intergroup Contact Theory

Abstract Even though the racial and ethnic diversity is a typical feature of the modern working environments and a direct result of the developing globalization trends, there is an opinion that such diversity cannot lead to positive outcomes because of conflicting interracial relations. Organizations need to focus on managing the...

EasyJet Airline: Strategic Management

Introduction Strategic management encompasses a group of continuous deeds and well-calculated practices that businesses deploy to organise and/or set their assets in line with the established goals. Actions in strategic management have t be in line with the organisation’s mission, vision, and values. Activities in the discourse change the static...

Disney and Information Technology Infrastructure Library

Introduction Informational Technology Infrastructure Library or ITIL is a group of practices designed to align IT services with the goals and vision of the business. It was originally developed in the 1980s and since then received regular revisions to suit the changes in technology and business better. This approach is...

Trader Joe’s Stores’ Teamwork and Motivation

Introduction “Trader Joe’s has become a multi-billion dollar national chain partly through its ability to find cheap real estate, skip name brands, and smartly manage its supply chain” (Sheeran, Harris & Epton, 2014, p. 511). The employees of Trader Joe’s are very friendly. They are ready to go to all...