10962 samples of this type
Publix is a large grocery chain store, operating on an employee-owned basis. The brand does not operate outside of the US but has a considerable network of stores across the country. Tennessee, Georgia, Alabama, Florida, North Carolina, South Carolina, and Virginia – all of these states contribute to Publix’ scope...
Introduction In Our Iceberg Is Melting, John Kotter and Holger Rathgeber tell a story about penguins whose iceberg is melting and cracking to transfer the message of the importance of organizational change. In the ever-changing environment, companies are expected to continuously adapt to maintain their competitive advantage and reach success...
Before analyzing the negotiation, it is necessary to consider the scenario and essential aspects such as purpose and participants. The interaction to be considered in this project is the negotiation of the sale of publishing rights for the book. I want to grant a second party the print and electronic...
Introduction Steve Jobs and Steve Wozniak founded Apple Computers on April 1, 1976, to revolutionize how people regarded desktop computers. Broadcasting, iPhone, Apple Care, iCloud, digital content shops, and licensing solutions are among its commodities and offerings. Apple supplies consumers and organizations with the equipment, software, services, and infrastructure necessary...
Introduction In his article “The Nature of the Firm,” economist Ronald Coase (1937) explores why firms exist instead of producing everything through market exchange. Coase argues that the main reason for the existence of firms is the transaction cost of using the market. He explains that firms exist because it...
Companies can decide to merge or acquire other businesses to grow further or solve a problem within the firm. For example, some organizations may see a merger to reach a new market or expand to new locations. In contrast, others wish to reduce the number of potential competitors and acquire...
Introduction The marketing mix is the theoretical basis on which all promotion methods are built. The two most basic tasks of the marketing mix are to increase the perceived value of the product in order to provide the company with a long-term perspective and profit (Keller & Brexendorf, 2017). The...
Introduction The Coca-Cola Company is a multinational beverage company located in Atlanta, Georgia. The company was founded in 1892 by John Stith Pemberton and Asa Griggs Candler. At its inception, the founders intended the company to manufacture non-alcoholic drinks purely. The company’s entry into the local and global market was...
Stakeholder engagement in company change processes alleviates concerns that could arise about future performance. Stakeholder assessment is a critically significant precedent to the actual management, where change movers must identify all parties to be affected and provide adequate briefings and preparations for the new ideas. This paper analyzes Starbucks’ change...
Enterprise systems provide value by both increasing operational efficiency and providing firm-wide information to help managers make better decisions. SCM – Supply chain management systems automate the flow of information among members of the supply chain so they can use it to make better decisions about when and how much...
Introduction An organization’s business strategy and its relationship with its internal and external environments play a major role in its success by guiding policy development and decision-making toward achieving goals. Thus, a business analysis assesses an institution’s corporate strategies to identify the need for change and design solutions that maximize...
Introduction Chevron Corporation is among the top-ranked energy companies globally, with headquarters in San Ramon, California. It was founded in 1870 as a successor of the Standard Oil Company. The company mostly deals in oil and gas products with an international presence in the market’s value chain. Moreover, the corporation’s...
Introduction Lincoln Electric is a high-tech manufacturing firm that produces welding and cutting equipment, consumables, and accessories. Many people in business and economists are interested in the company because of its traditional and old-fashioned approach to management. Lincoln Electric functions on three core ideas: profit sharing with employees, salaries based...
Introduction Employees are a critical component of the FedEx company. They send merchandise to customers depending on their addresses and email addresses. To guarantee that the firm achieves customer satisfaction, it is critical that these personnel carry out their delivery tasks with attention, care for the items, and in a...
Abstract This dissertation analyzes the effects of digital marketing techniques on consumer behavior using Netflix as a case study. Netflix’s recommendation model of advertisement, which uses an algorithm-based marketing system to influence consumer-purchasing decisions, is the focus of the current investigation. From this background, this probe is designed to understand...
An essential quality of ice cream and other sugary items is their flavor. For this reason, if I were the manager of Baskin-Robbins, I would ensure that there are enough sugar resources to manufacture the flavor and would not import items that would negatively affect sales. I would also determine...
Introduction The presence of high-quality service in the travel and tourism industry is an essential element for success. Striving for enhanced customer experience, companies in the hospitality industry place great significance on their recruitment practices. The technological changes and advancements of recent years opened many opportunities for expanding recruitment channels,...
Introduction The drug in question is Daraprim, a life-saving medication used to treat toxoplasmosis, which can be deadly for patients with weakened immune systems, such as cancer patients and AIDS patients. The drug’s price was increased from $13.50 to $750 per pill in 2015, sparking public outrage (Bollier, 1991). Discussion...
Introduction Financial crises have the potential to disorient business performances and increase chances of bankruptcy. Organizational leaders should apply appropriate strategies to meet their financial obligations and maximize profits. Challenges emerge when corporations’ assets and financial instruments lose their value. The occurrence of this predicament makes it impossible for the...
Summary In 2010, Walmart had a market value of $210 billion, more than the value of the following five largest retail companies combined (Miles,2019). Walmart remained the largest company in the world in terms of market value. The company’s revenues and profits grew in 2010, and its stock price increased...
FreshDirect is an online grocery delivery service operating primarily in the US. As the title implies, the company focuses on the delivery of fresh produce, aiming at making grocery shopping fast and more convenient. During the COVID-19 pandemic, the company experienced unprecedented growth due to the restrictions. However, even with...
Nike company remains the largest supplier of sports shoes and apparel in the world. It is essential to note that the company is engaged in developing, producing, and marketing not only shoes and clothing but also sports equipment and accessories. The most crucial consideration that built Nike’s successful management was...
Introduction International business is a unique civilizational phenomenon due to its scale and nature. Every year the concept of domestic business becomes more challenging to separate from the global one for marketing specialists and economists (Peng and Meyer, 2016). Markets are constantly intersecting, and their players are tirelessly looking for...
Techtonic Group is a fast-developing IT organization attracting young specialists to ensure the introduction of new and unique features. According to Dessler (n.d.), the company has already introduced a program of training people without experience and providing paid internships when they show positive results. However, additional strategies might be introduced...
Leadership is an exceptionally crucial ability in all areas of life, including business. Leaders influence others and can shape the direction of the development of their organization. The TED talk by Drew Dudley entitled Everyday Leadership is dedicated to the concept of small-scale leadership and how people can impact each...
Introduction A big part of being a leader is anticipating and being ready to face unforeseen situations. However, what matters is the skills and creativity of people. A leader’s flexible mindset is far more important than any rigorous technique or philosophy. Leadership is a very responsible business and often means...
The Professional Development Program (PDP) was a proposal set to recruit college graduates and proximate to offer job placement after training. The establishment was approved to attract and prepare potential graduates for successful management careers in the distribution, retail, and corporate activities within SUPERVALU. The initiative consisted of five new...
Introduction Mass customization is modifying and making products available on the market to fit a specific customer’s requirements. It refers to a marketing and manufacturing strategy that combines the adaptability and individualization of products created to order with the lower per-item costs typical of mass production. Mass customization can be...
Introduction Information sharing is an essential part of cooperation in the workplace, which means that the employees and managers should pay precise attention to it. Knowledge and information sharing in the organization is an initiative taken by respective bodies to ensure critical information is passed across the workforce. Firms provide...
The most famous international corporations do their best to succeed in the market, and Google is no exception. The organization hires the most professional employees and actively relies on innovations to overcome competitors. However, it is impossible to mention that the business has achieved all its success by fair means,...
Performance evaluation is the process of assessing an employee’s performance systematically. The procedure should be productive and formal to measure the worker’s job and results based on their descriptions. It gauges the value the employee adds to a company in terms of increased business revenue compared to the set standards...
What it signifies to dine out is changing, thanks to food trucks. A transformation in the way that food is prepared and enjoyed can be seen in the vast development in the prominence of food trucks. And the upheaval that the market sector has been going through concerning the existing...
Introduction Although Nestlé is the world’s biggest food producer, its power is not universal; similar to any business, it may have problems that derive from both external and internal factors. Among the former are social trends and shifts that form customer behavior, political perturbations, and positive or negative tendencies in...
Introduction SunRice is an Australian company supplying rice food products to almost 50 countries worldwide. The company consists of eleven businesses producing more than thirty brands and employs more than 2000 employees (SunRise, 2021, p 43). It is headquartered in Leeton, and its main growing area is New South Wales...
Background Amazon is a well-known online retail giant that provides products and services to customers and third-party sellers across the globe. It was established in 1995 by Jeff Bezos as an online book retailer (Bidkar, 2019). However, the company now sells various products and provides a platform for sellers. Amazon’s...
Motivation refers to an internally generated drive to achieve a goal or follow a particular course of action. Highly motivated employees focus their efforts on achieving specific goals. It’s the manager’s job, therefore, to motivate employees—to get them to try to do the best job they can. Motivated employees call...
Introduction It is not surprising that the majority of companies gradually develop their own systems of management which correspond to their needs and missions. Thus, it becomes interesting to study different companies in order to discover certain unique practices and tools they employ to improve their performance. Alphabet, the parent...
Businesses undergo different changes when it comes to their operations and management. Changes in operations and strategies are the very known modes of change emerging from natural occurrences such as climate and weather while some are from economical enforcement. While there are different stakeholders in effecting changes, the key determinants...
This paper is about a merger involving two companies: Dr Pepper Snapple Group, a soda-making company, and Keurig Green Mountain, a coffee-making company. It was announced in 2018 that the two companies wanted to come together to have combined efforts that would enable them to make new attractive beverages to...
Introduction Sephora is a beauty Products Company created in 1969 by a French beauty products enthusiast. However, in 1997, the business was acquired by Louis Vuitton Moet Hennessy (LVMH) (Moore et al., 2020). Over the years, the corporation has grown to become a leading retailer in the European beauty marketplace....
Introduction Donald and Doris Fisher founded Gap Inc. in 1969 in the apparel industry. Currently, their organization has a workforce of 135,000employees located in its 3659 facilities around the world. The huge capital outlay that Gap Inc. made resulted in sales of 15.5 billion by 2000 (Israeli & Jill, 2018)....
Introduction The three companies selected that use information systems include Walmart, Netflix, and Apple. At first, Apple used the supplier information system (SIM). The SIM is a database system deployed by the organization to collect, store, assess, and control its supplier data in a unionized locality (Reardon et al. 2021,...
Introduction Amazon is an American technology corporation that operates in different countries around the globe. Its business line encompasses cloud computing, ecommerce, artificial intelligence, and digital streaming. Currently, its brand is well known in the market following the nature of its services to the customers. The company is consumer-centric, and...
This essay aims to examine the impacts of the Armed Forces leadership principles on military expertise, knowledge, and service competence. Leadership lays the foundation for professionalism in the military by underpinning the service values such as duty integrity, respect, and selfless service. Every military officer is a leader with a...
Project Value Sneaker and Persistence are prospective projects that offer a lot to customers and investors. They benefit the customer as new products are released and the investors and owners when they make profits. The aim of this case analysis is to assess the two projects and provide a recommendation...
Detroit Fire Department is claimed to be one of the most passionate department about helping the community with the highest safety level possible. Workers from this department often teach and train firefighters that came from other states, such as China or the European countries. Detroit department applies modern technology in...
Companies have various methods of organizing their objectives, goals, and aims. Thus, SMART goals and balanced scorecards allow managers to illustrate where the company is heading and how to get there. However, both frameworks correlate with specific pros and cons that can both advance and compromise organizational outcomes. SMART goals...
Advertising Industry Aviation Industry Five Forces: Threat of new entrants. Bargaining power of customers. Bargaining power of suppliers The threat of substitute products. Rivalry among competitors. 1. medium 2. high 3. low 4. high 5. high 1. low 2. high 3. high 4. medium 5. high Drivers of Success Innovation,...
Many people face a problem: it often turns out to be much faster and easier to do the work on their own than to entrust it to another person, who, in fact, should do it. Or there are examples where people choose their partners based on attractiveness to them, and...
Introduction To begin with, it may be noted that people inherit certain character traits, thanks to which they will be able to improve their leadership skills. If people do not develop specific inclinations, this privilege will become naught over time or remain reasonably low. There is also an alternative opinion...
Market Penetration Market penetration is a technique in which a corporation uses current products to increase its market share in an established market. It is the process of a corporation selling more of its existing items to existing markets. Teva’s key strategy is market penetration because it spends a lot...
Apple Inc. is an American tech company producing smartphones, tablets, personal computers, and other devices with a broad range of accessories for them. As a technological company, Apple is directly affected by the technology life cycle – a theoretical concept explaining the customers’ willingness to adopt new products based on...
In the competitive job market, most view politics, influence, and power from a negative perspective. However, we have to learn how to apply the concepts ethically in our workplaces to achieve our goals. Power to facilitate promotion can be acquired by ensuring outstanding productivity. In essence, one must ensure that...
Project cost and funding mix Kimura et al. (2020) state that the company is a joint venture between the Indonesian Government (Pertamina) – 55%, TotalFinaElf Indonesia – 10%, VICO Indonesia – 20%, and Jilco – 15%. According to Bontang LNG Plant (Liquid Natural Gas Project), Indonesia (n.d.), the project was...
Introduction Gaining entrepreneurial skills is an important component of a successful self-development practice aimed at training individual attainments in assessing current market conditions and introducing adequate methods of competition. During my study of current theoretical concepts in this industry, I have identified a number of meaningful frameworks that have shaped...
Introduction Companies competing in the free-market economy are always risking facing bankruptcy and subsequent closing. Over the past two decades, in the United States alone, more than half a million businesses have been forced to file for bankruptcy (Statista Research, 2021). Some of them were internationally recognized brands, while others,...
Introduction Nike, Inc., previously Blue Ribbon Sports is a Beaverton, Oregon-based sportswear corporation. It was created in 1964 as Blue Ribbon Athletics by Bill Bowerman, a University of Oregon sports instructor, and Phil Knight, Bill’s student (Kim, 2020). By the early twenty-first century, Nike had store outlets and suppliers in...
Elon Musk is one of the most notable entrepreneurs of the modern age who is advancing and promoting the adoption of many innovative technological solutions. Elon Musk is also the CEO of Tesla, one of the Fortune 500 companies which operate in the industry of car manufacturing. Elon Musk has...
Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers’ changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to...
The most challenging SWOT categories are usually categories of threats and opportunities. On the one hand, people are often aware of the threats, because they naturally focus their attention on potential risks more than on the positive aspects (Capacity Consulting, 2018). On the other hand, it is necessary to look...
Abstract The COVID-19 pandemic outbreak has caused a social-economic crisis. It has had a significant impact on business processes. Leaders face challenges relating to a rapidly changing environment. Therefore, the unexpected outcomes of the issue should be solved by adequate leadership approaches. The situation demands adjustments in team management and...
Strategy refers to the pattern of integrating an institution’s goals, regulations, and actions into a collective section. A well-generated strategy depending on its weaknesses and strengths, changes in the environment, and liable steps by a witty opponent, assist in collecting and assigning resources in an organization. For a competitive strategy...
History of Sweets Bakery & More Welcome to Sweets Bakery and Cafe, where we serve the best specialties. We have been a part of this incredible community since 1995, when we opened our doors to the public of Houston. Since then, we have been proving our allegiance to the community...
Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using one’s information to provide a comprehensive narrative to entice others for various purposes (Jacobson, 2020). For instance, traditional celebrities may use social media to...
A cause-related marketing campaign is a campaign in which a company aligns itself with a good cause in order to improve its reputation, boost sales, and make a positive difference in the world. One of the most well-known and impressive campaigns of such type is Nike’s Colin Kaepernick 2018 marketing...
It is important to note that data analytics is a highly powerful instrument, which can be useful in order to improve the key strategic decision-making process. Starbucks is a global business, which serves coffee products in a wide range of coffee shops. According to an article, it is stated that...
Causes ChassisCo was Toyota’s suspension cradle supplier and they worked successfully in two projects until 2004. After successful launches of Suprima in 1997 and Responsa in 1999, Toyota decided to engage the company with another project, Suprima 2003. However, this project did not achieve expected success as it registered poor...
Introduction In the field of business, communication is an integral process that defines how information is gathered, analyzed, and delivered. An individual has to be ready to work hard to achieve a number of goals. Some of the most crucial tasks are to make sure that enough skills are defined...
Introduction The coronavirus crisis has dramatically disrupted the global aviation industry, threatening airlines’ sustainability and survival, and associated services. Weak tourism, restrictive movements, curtailed income, fear psychosis, and compressed business activities have severely reduced passenger demand endangering commercial airline’s viability (Adrienne, Budd, and Ison, 2020). Aside from the enormous losses...
Blue Nile is the online retailer of diamond rings in the US. Mission Blue Nile’s mission statement is to improve customers’ shopping experience by offering consumers high-quality jewelry and education so that customers can make informed, confident decisions. Most people are discouraged by the traditional jewelry shopping experience; the company’s...
Introduction The theory of scientific management was published by Frederick Winslow Taylor at the beginning of the 20th century. At present, the principles of scientific management introduced by Taylor are called “Taylorism”. The concept of this theory is different from traditional management methods based on initiative and rewards. It is...
The hypothetical company chosen is a Bubble Tea Shop called “Make by tea.” According to the 4 Ps of marketing, businesses are built on four constituents, which are product, price, place, and promotion (Manthei, 2017). The product bubble tea shop will sell bubble tea or boba, which can be considered...
Introduction Strategy implementation entails the process of turning plans and strategies into actions to accomplish strategic goals and objectives. A strategic plan’s performance is more significant than the strategy itself, and many companies having strategic plans usually fail to implement them as required. Moreover, many businesses have a good plan...
Abstract This essay will examine the concepts of enculturation and acculturation in the context of their impact on business ethics. The current state of business ethics and issues related to the moral issues of doing business will be discussed. Researchers began to single out the two analyzed terms relatively recently;...
Healthcare organization administrators play a prominent role in identifying, and executing risks about patient healthcare policies and ensuring managed care organization (MCO) standards compliance. A healthcare setting is a critical area that requires proactive and reactive approaches to safeguard or minimize uncertain event damages, including injury to patients, workers, and...
Planning the design for medical supplies warehouses, developing storage, and elaborating retrieval methods, companies are left to make a decision on their own. Very little guidance has been provided for storing pharmaceuticals in the warehouses. However, there are several recommendations for keeping them safe before they get to the pharmacies....
Any business seeking to enter a new location would be advised to conduct market research to understand the opportunity costs for every potential decision. World Trade Organization (WTO) data is particularly useful for an export-oriented company and provides an overview of possible markets. Entering a new region also brings the...
This paper will review 2 successful and 2 unsuccessful leaders, with the examples of success being Steve Jobs and Jack Welch, leaders of Apple Inc. and General Electric, whereas failures would be presented by George Fisher (CEO of Kodak) and Olli-Pekka Kallasvuo, who was the CEO of Nokia. Steve Jobs...
Introduction In a narrow sense, negotiations should be examined as one of the methods of alternative dispute settlements. However, in a general sense, it means communicative between parties for achievement of an objective on condition of equality of these parties. The aim of this paper is to reveal the nature...
Introduction The evolution of e-commerce has undergone several stages, from being a novelty that lacks security and efficiency to an integral part of a modern person’s life. Some researchers focus on how consumer preferences changed the perception of shopping, leading to more retailers developing their online shops. This paper aims...
Introduction The presented service idea is strongly associated with the global pandemic, which has greatly influenced the international and domestic markets (Texel, 2020). This paper proposes a service marketing strategy based on these factors and the characteristics of the new service idea presented in the previous paper. It provides a...
NationaliTeas is a fast-growing online tea shop that managed to grow from an unremarkable local business to a highly popular global organization with international partnerships and ties. At the same time, for the expansion and successful development of the company in the future, specific guidelines concerning communication with both international...
Background Dell, Inc. is one of the largest companies that specialize in the production of computers. The company was founded in 1984 by Michael Dell. The company was developing at high speed, and 17 years after the foundation, it became the global leader in the provision of computer systems. In...
Introduction In general, brand management describes marketing, advertising, overall placement, distribution, and design of the company’s products and services that substantively contribute to the development of the brand’s personality. However, this term is also related to the perception and perceived values created by a company and its relationship with consumers....
Introduction The concept of organizational behavior has been studied for several decades as theorists try to establish the link between individual behaviors and the performance of corporations. The concept was introduced in 1966 by Jim Naylor and George Briggs when they published Organizational Behavior and Human Decision Processes. Their publication...
Introduction Hillside Veterinary Clinic (HVC) is a small business operating in Colorado, requiring rebranding of its positioning to acquire new customers. The facility was planning to expand, therefore needing to adjust and enhance its marketing strategy according to the client’s needs and preferences. The following paper critically analyses the marketing...
The oil industry works with one of the most expensive commodities in the world, and it includes a few large companies. Royal Dutch Shell is among them, being the top producer of this resource globally. The company has a long development history that implies a few modes of entry in...
The excerpt offered for analysis discusses the working conditions at Amazon warehouses and the corporation’s general attitude toward blue-collar labor. The situation at hand can be investigated from two perspectives – the Marxist alienation of labor and Ritzer’s McDonaldization. According to Marx, alienation of labor stems from the detachment of...
The term “degree of integration of goals” refers to the extent to which individual employees’ goals coincide with the team’s purposes and the organization as a whole. In that case, it can be said that production is in a state of efficiency since different subjects pursue the same or related...
Introduction Monopolistic power is a profit earner for many companies. Monopolism still prevails despite the presence of government regulations against the formation of monopolistic power in the market, which brings deformities into the competitive scenarios. One of the vivid examples of the monopolistic dominance is Microsoft (Burrows, 2009). The article...
Lidl is one of the leading grocery discounters in the European and global markets. The retailer’s worldwide volume in sales was €62.7 billion in 2014, which made it the ninth top grocery retailer in the world or number one in Europe (Schmid et al., 2018). The company was established in...
Introduction Many companies have relied on the performance evaluations to measure and improve the effectiveness of its processes, systems and employees. The success of any business, company or institution is pegged on its performance and just as the process of project or business management is characterized by monitoring and evaluating...
Introduction Corporate governance and business ethics are key aspects of the success of an organization. Corporate governance deals with policies, customs, processes, laws, and institutions that affect the way an organization is run. It affects the way that an organization is controlled, directed, and administered (Agalgatti and Krishna 2007, p.121)....
Abstract The earliest structured argument about the use of ethical principles in business choices dates back to the 1960s (Sele, 2006). However, the notions of Corporate Social Responsibility established in that period vary substantially from our contemporary perspective. Actually, today academicians and practitioners distinguish that business has a duty to...
“Contemporary marketing “written by Boone and Kurtz provides us with key marketing principles. The book covers the most up-to date issues including one-to-one marketing, customer care, strategic marketing as well as guerilla marketing among other topics. The book begins by giving the reader a concise definition of the term marketing...
Introduction The purpose of this paper is to prepare a comprehensive strategic plan for ‘new’ GM Company. However, this report will discuss the vision, mission, objectives of GM, Porter’s 5 Forces, the position of GM in the BCG matrix, the grand strategy matrix, generic strategies, and so on. Background of...
Introduction Corporate culture entails the behavior, ethical, and social standards of any business or organization. The standards are founded on the organization’s precedence, ideas, and most importantly the attitude of the members (Singh, 2004). For a business like Trader Joe’s, it would be difficult to change the existing culture since...
Introduction The success of the business in the present world has largely depended on the marketing activities of that business. Marketing refers to the procedure and implementation of that processes to plan and execute the conception, pricing, promotion, and distribution of goods, services, or ideas creating exchanges, which will meet...
Introduction In today’s world, car is the most important element in human life. It is not only important but also being a part of the world’s essential instruments. From these cars, Tata Group is a popular car manufacturing company in India and also imported to other countries besides India. In...
The new product, Veggie Burger, is a special proposition to all consumers who value healthy life style and follow dietary patterns. Rational for a product development is a new approach to cooking and new vision of customer’s needs and demands. In general, the proposed marketing strategy will deal with pricing,...
Introduction Security management is a broad field of management that involves a wide range of asset management activities, the physical security as well as functions that relate to the security and well being of organizational human resources. Just like all the other functions of business management (risk management, marketing management,...
Normative ethics refers to the attempt to understand or figure out what individuals need to do or whether their moral character is reasonable. Normative ethical systems are divided into three categories which include; teleological ethics, virtue ethics and deontological ethics. Deontological and teleological ethics are considered as action based or...
The topic of the Research Paper The area of research is strategic management. “Strategic management can be used to determine mission, vision, values, goals, objectives, roles and responsibilities, timelines, etc” (Management faqs, n.d.). The topic selected for my research is Strategy Implementation in the Strategic management process. Abstract The importance...
Executive summary Most consumers of shampoo are influenced by the features of the product. These features form the most important factor in determining the quality and thus affecting the consuming pattern. It is consumed mostly by the young and energetic population segment most of them who will be showing off....
Problem Summary Virgin Group, Ltd. was founded in 1970 and is based in London, the United Kingdom. The group underwent rapid expansion in the late 1990s and diversified its business into different, to a great extent, unrelated areas. The groups’ expansion policies did not follow any plausible commercial logic, rather...
Introduction Human resource is one of the greatest assets of any organization. It determines the failure or success of any corporation. This is the asset of the company that ensures things are happening in the organization therefore their acquisition through recruitment plays an important role. Recruitment is the process of...
Introduction Market research is the process of collecting information regarding the product of a company from the market. It gathers information about the product in terms of the customers, competitors, market and future market potentiality of the product. “Various methods of market research are used to find out information about...
Case Introduction Voyages Soleil (VS) is one of the leading tour operators in Quebec. The organization has managed to establish strong relationships both with its customers and suppliers. The company’s owner Jacques Dupuis needs to decide how to manage VS’s foreign exchange obligations. Vendors accept payment only in US dollars,...
Abstract Dubailand is one of the mega that Dubai Holding has ever taken over the past decade. Initiated in 2003, it faced financial constraints that forced the company to halt operations in 2008. The company has sourced the needed funding and the project is currently underway. The study focused on...
The food production industry is undergoing substantial changes due to the development of technology, as well as the shift in political, social, and cultural domains. Modern hectic life makes packaged food popular among diverse groups, including students, young working adults, childless couples, and families (Casini, Contini, Romano, & Scozzafava, 2015)....
Introduction Human resource (HR) management is an essential element of organizations’ strategic planning. Any company’s international HR department should take great care of analyzing the factors that can lead to the success or failure of opening a business in a particular region. Euro Disney, which opened in Paris, France in...
Introduction Nike Inc. is one of the premier international companies in the sportswear industry. Its brand name and iconic logo are associated with high-quality shoes, gear, and sports equipment. The company employs over 73,000 workers and its current revenue stands at over 39 billion dollars (Nike, 2018). Nike keeps an...
Introduction Different companies are situated in Miami, Florida; they have different products, services, and activities that define the company’s scope of operations. One of the companies that are located in Florida is Novartis, a pharmaceutical company that originates from Switzerland. This paper will analyze the marketing mix of Novartis, present...
Introduction A market economy strongly relies on its two main concepts – demand and supply that correlate under the conditions of a free market. Both demand and supply are affected by economic factors and shift according to the change in prices. However, there are external factors that influence these phenomena,...
Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meanings were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings? Sony...
Organizational structure refers to established formal relationships among various units of an organization. The purpose is to ensure that organizations get their work done. This is made possible by having some subdivisions in form of division of labor, which bring coherence within the whole organization. In the structure, each job...
Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...
Background Information Cathay Pacific Airways is a world-leading airline carrier and is the flag carrier of Hong Kong. Although the airline’s main hub is at the Hong Kong International Airport, their head office is located on the 33rd Floor, One Pacific Place, 88 Queensway, Hong Kong (Cathay Pacific, 2011). Founded...
What different persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, or an open-minded person? Why would your approach differ? Different audiences require different approaches to persuading them because they can express various attitudes to you, and they can assess your reliability in...
A literature review of key theories of the nature and exercise of leadership in organizations Introduction Leadership related studies have for a long time attracted the attention of both academic researchers and practitioners such as organizational managers. There have been many definitions as to what exactly is meant by leadership....
Introduction Leadership styles can be defined in various ways in different contexts. Defining leadership styles is much like a lot of other aspects in life, where it would be very common to hear people giving answers that are as different and as many as there are people in the world....
Introduction A supply chain is one of the most important systems for any company. It includes organizations, specialists, information, and resources that are involved in transferring a final product from a supplier to a customer. There are different supply chain activities that are closely interrelated. The example of the multinational...
Wal-Mart is one of the leading retailers in the world with a net income of over $13 billion and sales of $457.5 billion (Morning Star 2017). This multinational is also one of the fastest-growing companies. This success is partially due to the retailer’s successful expansion in the Asian market. The...
Executive Summary In today’s competitive market, each company endeavors to gain advantages over its contenders. Managing human resources and work environment is paramount to enhancing efficiency and performance. To embark on the issue of fostering creativity and innovation in the workplace, one should consider the key determinants of a supportive...
Introduction According to Bowler, the infamous VW emission scandal refers to a controversy that revolved around software that was strategically embedded in the company’s vehicles with the aim of fraudulently confusing the Environmental Protection Agency (EPA). The software, popularly known as the “defeat device”, had been fitted in about 11 million...
Introduction Frederick Taylor, an American engineer, was the founder of the school of the scientific management that is used by plenty of contemporary businesses in the field of the scientific labor organization (Boone & Kurtz 2012). It is of no coincidence that the engineer created that theory as he possessed...
Leadership is an evidence-based practice that seeks to maximize the performance and effectiveness of others. Leaders can engage their subordinates through the use of powerful dexterities such as teamwork, appropriate coordination, personal influence, and communication of a vision. Successful managers understand how to engage others by addressing their concerns, identifying...
Since its first appearance at the end of the 19th century, the automobile has come a long way not only in its appearance and technical capabilities but also in quality standards. With the improvement of the technology, these vehicles have become faster, easier to operate, and more energy-efficient. However, the...
Introduction Any services marketing strategy aims at delivering processes and experiences to customers. It is expected that a company has to focus on its customers and identifies their potential needs to provide them with the required portion of the support, understanding, and services. Services marketing is the field within the...
Introduction Cadillac Motor Car Division is part of the General Motors Company, a firm that designs, produces, and sells motor cars and car parts all over the globe. Cadillac is focused on the marketing and production of luxury cars for sale in the United States, Europe, China, and other countries....
Introduction Branding is a very important tool for the marketing purposes of any business. In entails a lot more than just giving a product a name. For instance, Starbucks branding is a long-term strategy of relational advertising and it helps in creating relationships between the companies manufacturing the product, the...
Introduction The following essay is concerned with the strategic implementation aspect of organization. The essay examines the strategic implementation of the General Motors Company where I work. The essay determines as to whether it is true that the implementation is the most difficult aspect of strategic management. The main objective...
Analysing the Brand Introduction De Beers is a jewellery brand created through a partnership between Louis Vuitton Moët Hennessy (LVMH) and the De Beers Group of Companies (‘Diamonds: De Beers raises production’ 2009). It is the world’s leading diamond exploration and mining company. It is also engaged in the trading...
Abstract Even though the racial and ethnic diversity is a typical feature of the modern working environments and a direct result of the developing globalization trends, there is an opinion that such diversity cannot lead to positive outcomes because of conflicting interracial relations. Organizations need to focus on managing the...
Competitive strategy of the company International Business Machines Corporation, commonly known as IBM was founded in 1911 by Charles Flint (Kros and Brown 28). This American firm is headquartered in New York, United States, and operates in 170 countries around the world. IBM was one of the firms that played...
Informal groups perform a number of crucial functions that can hardly be delivered by formal groups. For example, informal groups have the potential of perpetuating cultural value systems that are cherished by a group. This noble role assists in safeguarding the integrity of the group. It is possible for common...
Introduction Flexibility in the workplace refers to a working schedule outside the normal working pattern that allows employers and the employees to organize suitable work arrangements about working conditions. The arrangements involve changes and variation of working hours, place of work, and finding an appropriate working means for the employee....
Introduction In the contemporary business environment, businesses do not exist in isolation. Nor do they just pursue the objective of making money. All the stakeholders, including the employees, customers, suppliers and the local community, are affected by the activities of the business in one way or another. The products of...
Introduction Jolly Ranchers is a hard sugar candy brand that has been created by the Jolly Rancher Company. The company was founded in Golden, Colorado by Bill and Dorothy Harmsen in 1897 and specialized in the production of chocolate and ice cream (“The History”). Due to seasonal decreases in sales...
Introduction This paper explores benefits and limitations to strategic management. To appraise the benefits of strategic management, this paper discusses in depth how the different aspects of strategic management are applied. To concretize the analysis of strategic management, the paper focuses on Wal-Mart International, which is one of the world’s...
Introduction The management of human capital has become a highly debated topic in contemporary entrepreneurial practices. In business, people are perceived as assets that can be increased in value through either the creation or identification of investment opportunities. The embracement of human capital management (HCM) involves the constant provision of...
Executive summary Sanford Sandwich Company is a newly formed business that deals with the production of the finest sandwiches manufactured with natural ingredients and the best bread. I hope to establish a dependable big following by providing tasty and fresh sandwiches produced from local ingredients available. The ingredients will be...
Introduction Just Eat is one of the largest online food ordering companies in the world. Its core business activity is to help customers to order takeaway foods from a variety of restaurants in various cities. The company was incorporated in the UK in 2001 (Just Eat 2015). Currently, Just Eat...
What are the roles of comparative and competitive advantages in Hyundai’s success? Illustrate your answers by providing specific examples of natural and acquired advantages that Hyundai employs to succeed in the global car industry. The success of Hyundai Motor Company, a South Korean carmaker, can be attributed to both its...
Introduction Samsung Electronics ‘has grown within the past four decades to become a leading provider of quality information and technology services’ (Samsung Electronics: Sustainability Report 2014, para. 1). The company has over 200 business subsidiaries across the globe. The firm’s sustainability strategy makes it successful. Samsung Incorporation also uses its...
Abstract Patrick Mene changed the focus of the Ritz-Carlton Company when he joined the organization in 1990. He focused on enhancing the quality of services through investing in training and development for the employees. The organizational culture of the company is also a major element that has led to the...
Amazon.com is a recent response to the traditional retailing business. The company represents an efficient model of electronic commerce, which offers a wide choice of computer devices, bookstores, video games as well as clothing and furniture. The business is centered in Seattle and dates from 1994. The company was founded...
Summary The Internet Age brought about significant changes in the way people conducted business. New business models emerged to replace traditional business models. Google is among the e-business models that emerged to take advantage of technologies and innovation. The search engine giant needs no introduction. The company derives its success...
Abstract The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario for which the effectiveness of brand effectiveness was tested. Primary data was collected through the survey questionnaire while secondary data was collected through...
Introduction Organizational behavior and theory are very important aspects of any company and are critical in shaping organizational success (Robbins & Judge 2009, p. 4). In addition, the behavior and theories contribute to industrial development depending on their application. Notably, the structure, style and kind of leaders in the organization...
