Zipcar: A Comprehensive Digital Marketing Strategy

Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers’ changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to...

Discussion: Men, Women, and Work

Introduction Workplace culture and demographics have changed considerably over the past few decades. Increased opportunities in education and employment have seen more women join the workforce and traditionally masculine professions than ever before. However, despite these remarkable strides, they are still underrepresented in top executive positions. Old stereotypes that equate...

Amazon’s Decision-Making: Non-Financial Factors

Investment activities are crucial for every organization because they allow businesses to generate revenue, promote future growth and development, and many others. That is why companies typically consider many factors and features to decide when and how to invest their funds. On the one hand, a business can rely on...

Internationalization on Example of Sony Company

Introduction In the modern world, Sony is a multinational enterprise that produces and sells various goods, such as gaming consoles, TVs, smartphones, technological devices, and even movies. Sony is a Japanese corporation with its headquarters in Tokyo; however, it developed over time and currently functions in regions like China, Europe,...

Walt Disney’s Success: International Analysis

Walt Disney is one of the most successful companies in the world. The success of the company is associated with a constant innovation in animation and business. It effectively used its resources to become an entertainment company from a simple animation studio. Hiscocks (2016) claims that carefully selected designers played...

LVMH Group’s Marketing Practices

Abstract LVMH Group is one of the largest corporations globally, specializing in the production and distribution of fashion and leather goods, wine and spirits, beauty products, and jewelery. The corporation makes billions in profits annually, making its Chief Executive Officer (CEO) one of the wealthiest men alive. The following paper...

Preparing for International Expansion: The Case of Google’s Failure in China

Introduction Entering a foreign market can be a remarkable challenge even for highly developed large-scale companies. The case of Google China, a product designed specifically for the Chinese region, is an excellent example of a failed method of cross-country growth, an endeavor that cost Google substantial time and resources. This...

Company Analysis: Pepsi Crisis Management

Pepsi was lately embroiled in an argument over an advertisement published in April 2017. Kendall Jenner, a white model, appeared in the commercial handing cops a can of Pepsi to terminate what seemed to be a Black Lives Matters demonstration (Bowers et al., 2017). Individuals immediately took to social platforms...

Expansion of Saputo Inc. into Germany, China and South Africa

Introduction Saputo Inc. is a Canadian dairy company with a history of more than 60 years. Currently, Saputo not only in Canada but also in the USA, Argentina, the UK, and Australia (Saputo, 2017). The current paper examines the profitability of Saputos expansion into Germany, China, and South Africa from...

Workplace Bullying and Its Implications on Organizations

Discrimination is one of the major challenges that organizational leaders face within the workplace. Workplace bullying refers to any acts intended to intimidate a colleague perceived by the oppressor as weak. In most cases, bullying within the workplace applies in a pattern that is directed at specific individuals. Any form...

A Business Plan for a Home Construction Company

Introduction Creating a small business requires preliminary insight into various business characteristics essential for the organization’s success. Establishing a private company can prove to be especially beneficial to an individual knowledgeable of the primary traits of such economic involvement (Burns 99). In this work, a personal business plan for a...

Life Cycle Assessment of Environmental Impact

Introduction The environmental impact forms the major pillars of concerns in dealing with food production and consumption strategies. A properly chosen environmental assessment tool influences the results obtained. To assess the environmental indicators, two categories of tools namely the product-based tools and the area-based tools may be used. LCA is...

International Marketing of Coca-Cola

The growth drivers for and the competitive environment of the ICFD industry in India In 2018, the new whipped frozen fruit treat from Coca-Cola India Private Limited was to be released. A unique introduction of the frozen dessert category in India will be the first to use this product across...

Business Planning Process and Techniques

Planning is defined as the act of formulating a course of action. The business process involves defining the company’s objectives and goals and the determination of the necessary resources that may be needed to achieve the objectives and goals. The business process is important because in order to achieve any...

Acculturation and Enculturation: Business Issues

Abstract This essay will examine the concepts of enculturation and acculturation in the context of their impact on business ethics. The current state of business ethics and issues related to the moral issues of doing business will be discussed. Researchers began to single out the two analyzed terms relatively recently;...

Foresight, Insight, and Cross-Sight: Tesla’s Strategy

Nowadays, managers often misinterpret the true meaning of strategy. They define it as an instrument of identifying and targeting appealing markets to then find the most effective methods of maintaining lucrative positions of an advantage there. Unfortunately, protecting market positions cannot ensure the profitability and growth of an enterprise. Todd...

The Current Trading Environment of Airbus

Abstract Airbus is a manufacturer of aircraft, spacecraft, and military technologies. The company operates in the aerospace industry, in particular in the sectors of commercial aircraft, defense and aerospace systems, civil and military helicopters. This paper provides a brief company history, current situation overview, internal and external analysis, evaluates challenges,...

Amazon Company’s Macro Environment Audit

The macro environment audit examines external forces that affect the performance of the online shopping industry in general and the Amazon Company in particular. Amazon Company is the global leader in the online shopping industry. This analytical treatise presents a macro environment audit of the Amazon Company from the findings...

Johnson & Johnson: Company Overview

Introduction Johnson & Johnson is a multinational corporation with dozens of brands producing mainly pharmaceutical and consumer health goods. The company was founded in 1886 by pharmacist Robert Wood Johnson and his two brothers (Reed, 2020). Eight years after its foundation, Johnson and his brother started the first line of...

Jack Welch’s 4 Principles in “Winning”

Jack Welch’s book, titled “Winning”, provides a framework of qualities required for the success as a business leader in an enterprise. These qualities include the necessity of a strong mission and concrete values, the absolute necessity of candor, the power of differentiation, and giving value to each individual, respecting their...

Comparison of Leadership Models and Styles

Introduction An appropriate leadership model is a significant phenomenon since it provides health care professionals with the necessary skills and techniques to influence their followers. I understand this fact and do my best to choose a suitable leadership style. In my working practice, I try to follow transformational leadership principles....

McDonald’s: Sustainability in Theory and Practice

Introduction In recent decades, societal development in different industrial representations experienced unprecedented growth. It was based on running various social and economic systems that brought developmental value while also consumed a significant number of resources that potentially caused environmental issues (Zuofa and Ochieng, 2016). Respectively, organizations faced the requirement of...

Enterprise Resource Planning (ERP)

Among the core areas of information management is Enterprise Resource Planning, which is a concept that was first embraced during the early 80s. It was used to merge the functions of finance, manufacturing and business logistics, and was mostly implemented with a sole objective of facilitating the execution of business...

Internationalization: Strategic Management Concepts

As compared to a firm that only operates domestically (in one country), an international company expands to multiple markets and, therefore, faces unique costs and difficulties (David, 2013). Internationalization is a high-risk high-reward strategy for which multiple global and international considerations need to be made. Financially, an international company will...

Amazon Supply Chain Management Overview and Analysis

Introduction Amazon is a giant retailer popular all over the world due to its powerful supply chain management (SCM). In 1994 Jeffrey P. Bezos decided to quit his job on Wall Street and start an internet enterprise out of his garage at the age of thirty. The founder wanted to...

Advantages and Disadvantages of CPD Monitoring Techniques

Continuing professional development (CPD) is the process when people improve their knowledge, skills and experience by means of special training courses. Monitoring and evaluating is the final stage of the CPD process. There are a lot of diverse ways how the CPD process may be monitored and evaluated, still, each...

Resistance to Change in the Workplace

Introduction Resistance to change especially at the workplace is inevitable in any organization. It is considered a natural condition because it is a basic tenet of human behavior. Organizations should devise mechanisms for dealing with change resistance on organization policies. Change resistance may take different forms ranging from obvious ones...

The National Education Association’s Activity and Issues

Introduction The presence of a powerful Union is a prerequisite for industrial peace. Decisions made in the collective bargaining process and agreements between employers and workers are usually productive. Trade unions have an important role to play and are beneficial in successful cooperation between workers and management. They offer guidance...

Dell Inc.: Analysis of the Business Model

Background Dell, Inc. is one of the largest companies that specialize in the production of computers. The company was founded in 1984 by Michael Dell. The company was developing at high speed, and 17 years after the foundation, it became the global leader in the provision of computer systems. In...

Operational Management: the Case of Apple, Inc.

Operations management is essential for productive businesses, as the concept implies the method of converting resources into final products. The term aims to transform the company’s inputs, including human resources, technology, finances, and knowledge, into ready-to-consume goods and services (Robbins & Coulter, 2015). In particular, the transformation process is being...

Vodafone Group Plc Strategic Analysis

Executive Summary The proposed report focuses on the investigation of Vodafone company, the sphere where it operates, peculiarities of its functioning, resources, and strategies used to generate a competitive advantage, as well as the major challenges the company faces at the moment and how they can be resolved. Vodafone Group...

Leadership Styles: The Example of Bill Gates and Steve Jobs

Introduction The leadership style determines the way the manager administers the work process. It is the leader’s behavior model, not depending on a certain management issue. Through a specific pattern the leader can achieve job satisfaction among workers and increase their productivity. The effectiveness depends on a specific management style....

Apple Watch Product’s Marketing Communications

Integrated Marketing Communications The Big Idea The Apple Watch features activity tracking capabilities introduced by other wearable technologies such as the Fitbit, Jawbone Up, Nike + Fuel band, and so forth. However, the Apple Watch will be compatible with the iPhone. With this seamless integration, the watch can receive phone...

Social Entrepreneurship Analysis

Introduction Social entrepreneurship is an activity that is aimed at solving or smoothing out social problems. During the course, we learned that social entrepreneurs are businessmen who work at the intersection of charity and traditional business, addressing social issues, promoting charity and philanthropy, and giving the company a human face....

Coca-Cola Company’s Departments and Performance

The selected organization for this analysis is the Coca-Cola Company and the identified competitor is Pepsi. From the completed analysis, it is evident that the two companies have several departments working synergistically to ensure that the intended carbonated drinks are delivered to more customers in a timely manner. The departments...

Radio One: Case Study

The benefits and risks to acquire other radio stations for Radio One From the onset, Radio One has been aggressive in growing its business by attracting the African-American population. The merger of Clear Channel with AMFM Inc provides several opportunities to stay in line with that strategy. Radio One is...

The Current Breadth of Apple’s Product Line

The current breadth of Apple’s product line seems to be quite modest for the company of its size. However, it is important to keep in mind that Apple has to take extensive care of product quality, which explains the small range of product diversity. Nevertheless, there are ways for the...

The Hersey-Blanchard Situational Leadership Theory

There are different approaches to defining a leadership style, depending on the defining characteristics. The Hersey-Blanchard Situational Leadership Theory examines the context, competence, and motivation of followers that are critical for a leader to adapt and adjust his management style (Fuller, 2019). In this paper, I will analyze my example...

Nissan Motor Company Organizational Management

Critical Analysis of the Operations Management Challenges faced by Nissan and their Approach to overcome such Challenges. (CLO1&3) Companies come across many operations management challenges that call for the rethinking of strategies to keep them in business. The automotive industry is renowned for its significant contribution to the global economy....

The Concept of Staff Welfare

Introduction Contemporary businesses are continually working on improving the environment in their corporations and influencing the outcomes of various activities in a positive way. This tendency is relevant mainly because the emergence of new organizations is able to create a competitive atmosphere and challenge individuals in different ways. For this...

Analysis of Management Research Methods and Strategies

Research activities aimed at improving the quality and effectiveness of management are conducted not only by researchers but also by managers at all levels of organizational structure. In the process of management research, the researcher or manager often has to conclude the unknown based on existing knowledge. In this regard,...

Decathlon: Supply Chain Management

Introduction The Indian sports retail sector is growing very fast due the presence of potential customers and changing lifestyles. The existing regulation compels foreign companies to source around 30 percent of their products locally. Decathlon has the potential to succeed in this market if it starts new stores and pursues...

US and UK Corporate Governance Frameworks

Introduction Corporate governance can be defined as how companies and corporates are controlled and directed. Since corporates play an important role in the society of wealth creation, tax payment, and provision of employment, there is the need for them to be controlled, so that their operations ensure the maximum realization...

Alcohol and Drug Abuse in the Workplace

Employees should have high concentration levels while in the workplace. Therefore, companies strive to reduce the distractions to employees. Reduction in distractions increases the productivity of the employees. In addition, it increases the safety levels of the workplace. Drug use is one of the major factors that reduces the concentration...

IBM’s Management Accounting & Financial Practices

Introduction International Business Machines abbreviated as IBM is considered the undisputable champion in the field of technology (Buck 1986, pp 2). It deals with both computer hardware and software. Lately; it has taken a direction that is geared towards sharpening its focus on software development. IBM is a hot company...

Savoy Hotel Service Management

Theoretical Considerations The redesign of the hotel lobby will be subjected to the common rules of design, aimed at increase the customer/visitors flow. The key aspects of the hospitality business define the customer’s loyalty and impose an accent on the aspects of service. Thus, the ability to serve the customer...

Management Process Functions: Planning, Organizing, Leading, and Controlling

“Management is the art and science of getting things done through others (The Meaning of Management, Para. 3)”. Management is all about planning, organizing, leading and controlling to achieve the set goals of any organization to be competitive. This is one of the most practiced human activities. Management is essential...

Royal Mail Service Industrial Dispute

Introduction There has been an industrial dispute between royal Mail service and its workers. Royal mail has been faced with crisis since 2007 when the first major industrial crisis faces the mail service provides. From since, there has been recurrence of the crisis with the parties involved making different demands....

Expatriate Pay and Compensation in Other Countries

Introduction In practice, there are basically three international pay systems: the home country-based pay, headquarters-based pay, and host country-based pay. These systems are determined on the basis of standard of living, and the tax scheme used in the host country of a company. For this assignment I will consider theoretical...

Dell and Wal-Mart: Supply Chain Optimization and Outsourcing

According to Mentzer, supply chain management is the follow-up process that an organization has regarding the production to the marketing of a product or service (Mentzer 2001). This process revolves around the transformation, movement, and storage of inputs and outputs in the production process. The overall aim of supply chain...

Wal-mart Food, INC: Management Accounting Concepts

Introduction This would involve a short picture of Wal-mart food, Inc… It is the earth’s largest vendor it functions, in the course of an enormous foundation of Wal-Mart supplies, supercenters of Wal-Mart, etc. The main purpose of the Final Project is to apply the concepts and techniques of the module...

Management Skills: Literature Review

The current literature review describes the main qualities and skills possessed by modern managers. Gillard and Price (2005) state that critical thinking is one of the main concepts and practices used by managers to grow and develop their strategic position. Good managers do much more than make good decisions, a...

The Competitive Advantage in the Aero-Engine and Global Retailing Markets

Introduction Competitive advantage refers to the ability of a company to make profits or returns more than the amount that it should make with regard to its capability and competencies that gives it an edge over its rivals (Kurtako, 2004, p.7). For a company to be said to have a...

Organic Milk Products’ Marketing Strategy

In order to succeed in a marketing activities, a marketing strategy is must have. This paper discusses how to go about developing a marketing strategy for organic milk products. It also outlines the target market for the products, a value proposition for the products through differentiation and marketing positioning strategy...

Corporate Governance: An International Perspective

Introduction Globalisation has made cross-border investing more attractive and profitable but just as risky. The extent of this risk is highly dependent on the quality of corporate governance in the country where an international investor intends to do business. Corporate governance is defined as the organisational structure in the modern...

Karl-Erik Sveiby: KM Today and Tomorrow

Karl-Erik Sveiby is world-renowned as he is one of the founding fathers of Knowledge Management. With over 20 years of experience, he is credited with the development of most of the concepts associated with knowledge management today. According to Liebowitz, Knowledge Management (KM) is the systematic and explicit application of...

J. M. Smucker Company: External Environment Analysis

Executive summary External environment analysis helps identify the opportunities and threats prevailing outside the organization. The company J. M. Smucker is headquartered in Ohio, in North America; it was established in 1897. It is a globally known company that manufactures and distributes food products mainly related to desert items, spreads...

The Comparison of ISO 9000 and Baldrige Award

Outline Research has been conducted on the comparison of ISO 9000 and Baldrige awards. ISO 9000 is a standard for quality management systems by organizations for better performance. ISO 9000 works on five categorized frameworks for assessment. And the Baldrige award has been created by the U.S congress for evaluating...

Case Write Up, Enron and WorldCom

Introduction Recent years, companies pay more and more attention to business ethics and problems caused by violation of ethical and moral rules. The law is a guarantor of social stability. The law provides for collective safety and security. The ethics is a crucial element of every profession because it reflects...

Marketing Communications Strategies for Consumer Vehicle Brands in the UK

Introduction The success of the business in the present world has largely depended on the marketing activities of that business. Marketing refers to the procedure and implementation of that processes to plan and execute the conception, pricing, promotion, and distribution of goods, services, or ideas creating exchanges, which will meet...

Collective Bargaining in Public Sector

A union (labor union) is an organization that is formed through workers coming together to achieve common goals, in very key areas such as the conditions of work. Unions are legally recognized as worker’s representatives in many companies and industries. According to John, (p24) “In most cases, unions are found...

Tsingtao Beer vs Heineken Managing Across Borders

Introduction Business management comprises organizing, planning, directing, facilitating, and leading a group of people and other resources to accomplish a desired economic goal. The success of any business entity is largely hinged on the ability of the management to wade through constantly changing business challenges and emerge with an optimal...

Strategy Implementation in Strategic Management Process

The topic of the Research Paper The area of research is strategic management. “Strategic management can be used to determine mission, vision, values, goals, objectives, roles and responsibilities, timelines, etc” (Management faqs, n.d.). The topic selected for my research is Strategy Implementation in the Strategic management process. Abstract The importance...

Strategic Management of Human Resources

Introduction The world has evolved dramatically with automobiles, steel, tire and various other industries had erupted during the industrial revolution. A number of countries came into the limelight like Japan, Germany, and Taiwan against the European Union. Organizations make up a nation because they provide jobs, earnings, standard of living;...

An Effective Economic Decision-Making

Introduction Decision-making is a challenging exercise, not only in business management (business decision making) but also in making decisions that involve personal or individual choices. According to Steve (2006: 62), decision making has always been and will always be a complex process and which requires the decision-maker to possess adequate...

Carrefour Company’s New Product Marketing in the UAE

Introduction UAE is the largest and richest country of Middle East in Asia. In UAE, there are lots of hypermarkets are business successfully. Among them Carrefour is most known and dynamic in player, It is selling about 100,000 items to customers everyday. New product development is a continuous process and...

Corporate Strategy of Coca Cola

Corporate Strategy of Coca Cola: Introduction The international soft drinks market is never complete without mentioning the leading player, Coca-Cola. Over time, it has created a solid corporate brand name, strong product brands, and consequentially substantial brand equity through various products across many markets. Since its inception, the company has...

Leadership Challenges and How to Overcome Them

Introduction Leadership is a very important skill which is not possessed by all; hardly very few people are blessed with this skill. Being a leader is not easy; it poses many challenges and the person who overcomes these challenges make a successful leader. A leader instills confidence and provides motivation...

The Challenge of Long-Term Strategic Planning in the Modern Business

Abstract Experts and discipline intelligentsias continue to fill this field with views and ideologies some garnered from experience or newly developed or old recycled models. Unfortunately, no matter how well drafted the desired course in company operations is, it is subject to the business environment. The type of market, economic...

“Management: 4th Edition” the Book by Robbins, S., Bergman, R., Stagg, I., and Coulter, M.

Introduction Robbins, Bergman, Stagg, and Coulter, are reported to be among the best authors of the books covering organizational management practices; this paper will therefore critically take a look at the management book fourth edition written by the four authors. In essence this book actually focuses on the management concepts...

Cross-Cultural vs. International Management

Cross-cultural management and international management are concepts that refer to working with individuals coming from diverse cultural backgrounds. In some sources, such as the works by Thomas & Peterson, these terms are presented as interchangeable; however, they are not the same. Overall, both concepts simply being aware of the differences...

Five Model of Entrepreneurship: Hurdless and Recommendations

Introduction Launching a new company is a challenging task and requires careful consideration of the product features, positioning strategy, and development opportunities. John and Quincy want to establish a sustainable business that offers customers an environmentally friendly option of powering their homes. The five models of entrepreneurship outline a multidisciplinary...

Euro Disney: Strategic Human Resource Practices and Takeaways

Introduction Human resource (HR) management is an essential element of organizations’ strategic planning. Any company’s international HR department should take great care of analyzing the factors that can lead to the success or failure of opening a business in a particular region. Euro Disney, which opened in Paris, France in...

Hilton Hotel’s Staff Training and Development

With the increasing pace of work, customer expectations tend to grow as well. The hotel industry is characterized by the need for timely and high-quality service to satisfy customers and keep them loyal. In the Hilton Hotel, the customers note that some employees may be unfriendly and inefficient in providing...

Quantitative Techniques in Business to Manage Quality

Abstract Business organizations are facing quality issues concerning their operations and products. Business scenarios are rapidly changing at a time when phenomena are not only influenced by the traditional aspects of economics but also by an accumulation of data. Therefore, management teams should adopt the best techniques to handle these...

Stage-Gate Development Process and Its Stages

Introduction Cooper’s Stage Gate process focuses on innovations during project management (Cooper, 2014). This technique divides a project into different stages separated by ‘gates’. These are referred to as the decision points that influence the movement to the next stage. In business organisations, the Stage Gate process is considered important...

Transformational Change: Case Study

Transformation can be challenging for any organisation, regardless of its size, the target market, or experience. To assist the management in the process of transformational change, scholars have developed a number of models that help to plan and implement change in any organisation. The two organisations that will be considered...

FedEx Corporation’s Leadership Experience Interview

About the Interviewee Claude R. who is among the key financial officers of FedEx was born in Jackson. Almost eighteen years ago, he graduated from the University of Mississippi and started his career in goods delivery (FedEx, n.d.). During that period, FedEx was a young and promising company providing freight...

BRL Hardy Company’s Strategic Options

Introduction BRL Hardy is a merger of two wine companies BRL and Hardy that was established in the year 1992. Operating within the wine industry and setting high goals can be challenging for every organization, and BRL Hardy faced specific issues in terms of creating a global wine brand. Globalizing...

Federal Express Corporation’s Ethical Perspective

Introduction The Federal Express Corporation (FedEx) is an American company that operates in the field of delivery services. The company is distinguished by its overnight shipping and the introduction of tracking technology that allows monitoring the delivery in a real-time manner. The philosophy adopted by FedEx is based on the...

United Airlines 2017 Ethical Scandal: Impact on Stakeholders

Introduction In theory, entrepreneurs and corporations will always do what is desirable and right to their customers and stakeholders. Many companies focus on existing principles, values, and laws to ensure that their processes are admirable. Ethical businesses also implement and promote appropriate action plans and initiatives that can maximize customer...

Situational, Transformational, and Transactional Leadership

Effective management requires the appropriate leadership approach. The theory of situational leadership was created to adopt the leader’s behavior and approach to his or her subordinates by diverse circumstances, such as the followers’ individual needs and competency. While some workers feel more confident under the leadership of autocratic and demanding...

SPA Salon’s Marketing and Design

The holistic SPA is created to provide deep relaxation procedures for highly stressed clients who require access to both signature and individual treatments. The business concept of the given SPA is to deliver entirely natural and organic products, which are oriented at relaxing and vitalizing a person’s mind, body, and...

Public Relations in the Hair and Beauty Sector

The modern standard of living puts forward new requirements for the health, the appearance of a person, as well as the level of service offered. Striving for the best is a kind of condition for the survival of people in the third millennium. One of the global trends in the...

Perception of the Service Quality for Airline Passengers

Acknowledgment Firstly, I would like to thank and dedicate this project to my husband and kids for their patience, love, and continuous support to me during the dissertation phases. Also, I would like to thank Mr. Mark Burridge and Mrs. Helen Goworek for putting me on the right track and...

Validity of the Marketing Mix Model

Abstract The research report is based on judging whether or not the Marketing Mix is a valid option used in companies for marketing purposes or not. The detailed study takes reference from multiple sources which include credible authors’ research papers and one to one interview. The marketing mix model has...

Women and Glass Ceilings in the Hospitality Industry

Introduction Rationale for the study Significant progress has been made over the years to attain gender equality at the workplace. As a result of combined efforts between governments and nongovernmental organizations, the number of women in the employment sector has increased significantly. A research by the International Labor Organization further...

Probability Theory and Assessing Risk

Probability theory The basic probability theory is a tool that is used in decision making and risk management to solve difficult analytical problems by use of difficult integrals (Durrett, 2010). The results depend on random occurrence of infinite or finite events based on events that occur in a given probability...

Pepsi Company’s Talent Management System

How PepsiCo sustains its competitive advantage In today’s marketplace, performance is the key element of every organization, or company consistency is the central issue in the marketplace. PepsiCo has been able to utilize its ability to use the right people to do the right job; this is the genesis of...

Starbucks Coffee Employees Training: New Equipment Usage

Introduction and Background The concept of employee training has become a common subject for researchers and practitioners over the years. The primary principle behind training is providing a workforce with flexibility and freedom in making decisions related to work based on knowledge and skills. This is an anti-thesis of traditional...

Leadership Skills Analysis and Comparison

Introduction Strong leadership abilities are necessary to ensure the success of any activity performed by a team. Leadership refers to a process through which one person uses the help and support of others towards achieving a particular goal or task. For one to be a truly effective leader, he/she must...

Flight Centre’s External Change Factors: PEST Analysis

External forces for change of Flight Centre Flight Centre, an Australian travel agency, has experienced impressive market growth because of its effective management structure. The firm has taken advantage of the emerging technologies to expand its operations to Europe, North America, and parts of Africa. However, this has not been...

Cathay Pacific Airlines’ Customer Relationship Management

Executive Summary The aim of this paper is to investigate the impact of customer relationship management in the airline industry and its contribution to the success of the business with a case study of Cathay Pacific Airlines. In order to explore this topic area, the introduction of this paper focuses...

Unilever’s Leadership Strategy for Global Brand Management

External Environment and the Organization Unilever is one of the largest companies in the world and produces dozens of different products under numerous brands. As a result, this creates the necessity for developing a leadership strategy that enables the company to simultaneously control such brands over numerous international markets (The...

Hewlett-Packard Company in Local and Global Markets

Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...

Disney Company’s International Pricing and Branding

Describe how Disney conducts market research and how it helps them with new product launches or expansion into new countries Disney considers innovation as one of the most important factors in its marketing processes. Consequently, the firm undertakes market research periodically to understand the prevailing market challenges and opportunities. Additionally,...

Main Challenges Faced by LinkedIn: A Comprehensive Analysis

The SWOT and Porter’s Five Forces analysis revealed that the primary challenges are related to the inability to maintain the customer’s interest due to the increasing competition, the necessity to pay for the membership, and questionable reputation. In this instance, LinkedIn has to expand its activities and contribute to sharing...

Leader-Member Exchange Theory and Transformational Leadership

The Leader-Member Exchange (LMX) Theory of leadership is often viewed as an entirely different methodology compared to other well-known approaches. A unique feature of this method is its focus on the actual interaction process between the frontrunner and followers, and in theory, it is often referred to as a dyadic...

Dell Technologies Company’s Disaster Recovery Plan

Dell Technologies Overview: Goals, Objectives, Size, Layout, and Structure Dell Technologies has been known as one of the leading companies producing computers and computer technologies (Dell Technologies, 2018b). Furthermore, the goals of the firm were changed to more sustainable ones. In a recent update, Dell published its “2020 legacy of...

Managerial Skills: Communication & Problem Solving

Commonly Cited Skills Management is a precise process that an individual can be taught in various educational centres, but certain important skills should be acquired to facilitate easier fulfilment of tasks. For this to happen, an individual has to dedicate adequate time to the process and high level of discipline...

Gap Inc.’s Challenges and Management Strategies

Identification of the problem At this point, Gap Inc. faces various challenges that are related to the internal and external environment of this corporation; in particular, one should focus on the following factors: 1) the competition with other retailers; 2) the impacts of economic recession; 3) inefficiency of the supply...

Barclays Bank’s Talent Management

Introduction The productivity of a company is dependent on its ability to proactively organise its human resource management strategy. As a matter of fact, labour is a vital factor of production that quantifies the performance, output, and goal achievement with optimal use of available inputs. The Barclays Bank in Stanford...

Nike Inc.’s External and Internal Forces and Trends

The company that will be analyzed in this study is Nike, a world-famous brand of sportswear and equipment for training. As a basis for the research, a table is presented, which reflects the main factors and key elements in the organization of work. This corporation is one of the largest...

Future Business Plans and Their Feasibility

Introduction I cannot fail to notice that our company is progressive. For that reason, we must ensure continuity by projecting our focus to future possibilities. The technological changes as well as diversification of business ideas such as additional production efforts, provision of supplements to enhance the company’s future growth have...

Emirates Airlines: Story of Success and Failure

Introduction Emirates Airlines is one of the largest airline companies in the world. Operating highly advanced Airbus A380 carriers as well as Boeing 777 models, it possesses the most modernized commercial air fleet in the world (Alcacer and Clayton). The total number of planes owned and operated by Emirates Airlines...

Shoppers Drug Mart Corporation’s Retail and Services

Introduction Every successful company has a competitive advantage that can be achieved in various ways (Hallsworth et al. 149). Some companies develop innovative products while other focus on information management. Shoppers Drug Mart pays significant attention to the development of an efficient retail network that makes the business attractive to...

“Navigating the Future of Work” by Hagel et al.

Introduction The workforce, the workplace, and the conditions of the market in the 21st century are very different from what they were in the past. The modern market is driven by innovation, meaning that skills, knowledge, technologies, and practices are quick to become obsolete (Watson 2016). With the planet’s population...

Dong Feng Motor’s International Market Entry Strategy

Executive Summary Dong Feng Motor Corporation is a Chinese automotive company that is wholly owned by the government of China. It has been successful in the local and regional market, but its brand is barely known in the international market. A time has come when this company must make aggressive...

IPhone Product Promotion and Politics in China

Promotion The history of Chinese culture shows that each company that wants to enter the country’s market has to consider Chinese traditions and beliefs. Apple should also pay increased attention to its marketing strategy since its core principles are heavily based on its American origins. Currently, Apple’s plan does not...

Ford Motor Company’s Organizational History

Organizational History What is interesting about the Ford Motor Company is that its organizational structure consists not only of its internal management and product creation divisions (i.e. marketing, engineering, etc.) but also encompasses aspects related to the different brands under its control, the various dealerships that sell its products as...

Qatar Airlines and Its Growth Reasons

Introduction Various reasons explain the rapid growth and development of Qatar airlines ranging from the internal factors to the factors emanating from the external environment. Since its re-inauguration, the airline has seen tremendous growth to approximately 140 destinations globally. Factors that have been cited as the major contributors to this...

Wal-Mart Stores: Internal Business Process Perspective

Internal business process perspective Internal-business-process-perspective entails identification of various processes which are critical in a firm’s effort to attain the shareholder’s and customer’s objectives (Lessem, 1998, p.140). Through incorporation of internal-business-process-perspective, a firm’s management team is able to identify the core operational processes which require to be improved. The resultant...

General Motors Company: Operations Management Concepts

Introduction General Motors (GM) is an international motor vehicle company founded and currently based in the United States. Apart from designing and distributing vehicles, the company also owns a number of manufacturing facilities all over the world (GM, 2016). Due to the high competition in the automotive industry and the...

Human Resources Management: External Influences

Introduction Like any sphere of management, human resources management can face external influences. There is a wide range of such influences, including political, economic, and social. To ensure that successful human resources management is not undermined by a certain external impact, it is necessary to analyze topical issues, explore possible...

Employee Performance: The Role of Human Resource Practices

Introduction The discourse in “Maggie Anderson-Power of People in Organisation” is an academic work that presents research findings on the role a manager plays in seeking to apply human resource principles and practices in practical situations to model the best way to relate with and manage the people by motivating...

Moët Hennessy – Louis Vuitton: Enterprise Software

Background Study The 21st century has been characterized by a great advancement in technology and especially Information Technology (IT). The vast advancement in IT has necessitated improvements of businesses performance which have resulted to enormous expansion of Small and Medium Enterprises (SME) into multinational corporations. The increased growth and expansion...

Zara’s Multi-Brand Strategy and Risk Management

Zara’s Multi-Brand Strategy: Introduction The fashion apparel industry has experienced a significant evolution process over the last few decades. It especially concerns the so-called “fast fashion” retailers mostly encouraged by globalization of the market and the internationalization of companies. In this report, we are going to evaluate the strategies business...

Richard Branson’s Leadership Style

Introduction Sir Richard Branson is one of the world’s most fascinating, triumphant, and enduring entrepreneurial business leaders of twenty first century. In the wake of uncertainty, global turmoil, and institutional volatility, his business model remains unshaken and forward marching. Evidence shows that Branson is a leader who knows where to...

Layers of Organizational Culture

Layers of Organizational Culture: Introduction The purpose of this assignment is to focus on layers of organizational culture as core components of organization and design theory. Specifically, it covers observable artifacts, values, espoused values, enacted values, and basic assumptions. Also, it relates the outcomes of organizational culture by using some...

J.P. Morgan & Chase’s Global Management Practices

Introduction The present report contains a thorough analysis of the practices of J.P. Morgan & Chase, a US-based financial service organisation, regarding its value proposition, the factors that influence it, such as its organisational structure, corporate culture, leadership style and the approach to customer service, and the delivery of excellence....

Management Functions: Internal and External Factors

Introduction Internal forces refer to all the situations affecting a business organization from within like innovation and diversity. These situations are usually under the control of the company. External forces on the other hand are the driving factors that are out of the company’s control like competition, political interferences and...

The Ford Motor Company: Supply Chain Strategy

Describe how the auto industry might work differently if it were designed by the Dell Model The Ford motor company has existed since 1903 (Dornbach, Slade & Thorpe, 2009, p.4). It has had a series of success stories-revenues of more than 144 billion, operation in over 200 countries of the...

Healthy SoftDrinks Inc: Business Plan

Introductions Soft drinks are a major and booming industry in the USA and the world. Customers prefer their drinks and refreshments to possess a flavor of some sort, finding regular water to be too bland, at times. Giants like Coca-Cola, Pepsi, Fanta, Sprite, and others make great sales every day,...

Casino Industry Standards on Occupational Safety and Drug-Free Environments

As a result of the enactment of the 1970 Act of Occupational Safety and Health in the U.S, Occupational Safety and Health Administration (OSHA) was formed. The idea was to have a body that would ensure a safe and healthy working environment for employees. It sets rules and standards for...

Nestle Company’s Group Dynamics and Performance

Abstract This study explored the impact of group dynamics on the performance of individual employees, which in turn affects the total productivity of the company. The researcher used a total of 25 employees of the Nestle Company in examining the impact of group dynamics on their operations in the company....

Performance Management and Strategic Planning

Introduction Today, no organization can deny the importance of performance management. Strategic planning is closely connected to it. Together, they form a framework that leads to good employee performance and effective achievement of business objectives. However, not all businesses understand the relationship between performance management and strategic planning. This paper...

Google’s Project Oxygen: Do Managers Matter?

The View of Managers Prior to Project Oxygen The organizational culture largely predetermined the employees’ view of management before the implementation of the Project Oxygen. Garvin, Wagonfeld, and Kind (2013) write, “Page and Brin established an informal culture from the very beginning: exercise balls and dogs were permitted at work…The...

Game Zone Company’s Analysis

Game Zone is a company that offers a unique opportunity for video game enthusiasts to frequent a place of a welcoming and pleasant atmosphere. Game lovers will enjoy a possibility to play any video game prior to its purchase. Moreover, Game Zone provides an excellent opportunity to find other video...

Leadership in Project Management and Team-Building

Introduction Today, in the increasingly complex and ferociously competitive business environments, more people come to realise the role of leadership in project management. Project management in a business setting requires managers to organize the work of their team in the most efficient way possible while maintaining team members’ motivation high...

Strategic Financial Management: The Link Between Valuation and Financial Decisions

Introduction Valuation is an important concept in finance. Studies on this subject have contributed to the existing knowledge on financial decisions in different firms. Valuation approaches are deeply rooted in literature where many researches and theories have been formulated to address the same topic. The relationship between the capital structure...

Dell Company History and Environment Analysis

History of the company Dell is a Multinational Corporation which is headquartered in the United States of America. The company deals with computer technology devices where it designs, manufactures and distributes personal computers and other complimentary products and services. The company was formed in 1984 by Michael Dell and was...

Interpersonal Skills in Organizations

Introduction Skills have a huge impact on the way an individual carries him or herself. This involves both personal and organizational lives. According to sociologists, there are a number of factors that influence the ability of an individual to acquire and develop various skills that influence their personality (Dowd, Dejanasz,...

Coca Cola Company: Cross-cultural Business Behavior

Coca Cola is one of the most recognizable brands and products in the world. It has a long history, and its expansion to all of the continents is remarkable. It is necessary to note that different companies employ quite different strategies to market their products in multiple countries. Thus, some...

Snapple Juice Company Marketing Strategies

In terms of distribution infrastructure, the company owns over one hundred and seventy distribution centers within the U.S and twenty-three within Mexico with its warehouses operating within the proximity of the bottling plants. This in effect means that the company utilizes its network, convenience stores, and supermarkets for the purposes...

Reliability and Character-Based Trust in Customer Service

To develop proper relationships with customers, companies have to create trust. Clearly, employees have to meet customers’ needs and provide all the necessary assistance and support. Services provided have to be timely or else the customer will address another company. Researchers note that reliability and character-based trust are essential for...

Holistic Management Strategies for Addressing Client Issues in Healthcare

Holistic approach in responding to clients issues is fundamental in ensuring that one can help the client solve issues in a comprehensive manner. This paper seeks to summarise the holistic response to client issues. The Client/Worker Relationship This relationship starts with communication. Workers should be warm and genuine towards clients....

Benefits and Challenges of Working in Sports Marketing and the Sports Industry

Introduction Working in the sports industry benefits people looking for exciting sports and professional opportunities. For starters, it allows people to show their enthusiasm and love for the sport. In this way, they can participate in attracting and promoting sports and use their knowledge and skills to succeed in the...

Walmart’s Inventory Management Analysis and Improvement Recommendations

Introduction Walmart is a Fortune 500 company of particular interest for analysis. The corporation is a profitable and renowned retailer that functions online and offline and continuously grows through mergers and acquisitions (Bixler & Honhon, 2021; Chiu et al., 2021). Walmart successfully performs in a challenging business environment and has...

Perceptual Mapping and Conjoint Analysis for Laptop Market Positioning and Strategy

Introduction Perceptual Map Creating a perceptual map (PM) is an important tool for analyzing the market and its structure, making decisions about positioning, or identifying a competitive set. The effectiveness of the method is linked to its simplicity and, at the same time, its ability to generate results and interpret...

A Marketing Plan for the Southeast Park Reopening: Four Ps Strategy

Introduction A comprehensive marketing plan is vital for effectively reopening these parks, especially in light of the recent safety event at the global theme parks, focusing mainly on the Southeast of the United States parks. In order to rebuild trust, improve customer satisfaction, and guarantee profitability, this plan will prioritize...

Nike Inc. and the Four-Quadrant Model: Strategy, Leadership, and Organizational Fit

Introduction All types of organizations have relied on the four quadrants. From various perspectives, they have enhanced numerous aspects of organizational success. A four-quadrant model developed by Burton and Obel allows for the analysis of organizations’ efficacy and efficiency. The significance of job division and collaboration for good design outputs...

Developing Charisma for Effective Leadership: Key Concepts and Skills

Introduction A charismatic leader is a person who leads a particular social group with an exceptional personal quality such as charisma. Charismatic leaders are always distinguished by their energy, respectability, influential appearance, and independence of character. They have excellent public speaking skills, the ability to communicate persuasively with others, and...

Strategic Analysis of Perdue Farms’ Shift to Antibiotic-Free Chicken: A Competitive Market Approach

Introduction The paper evaluates Perdue Farms’ family-owned food and agriculture company’s shift to antibiotic-free chicken processing. The findings of this probe will help the company management understand competitors in the poultry industry and find ways to navigate the market. Accordingly, the main aspects of the research will entail getting relevant...

Zara’s Logistics Strategy: Optimization, Technology, or Outsourcing for Future Growth

Introduction Zara, an early innovator in the fast fashion industry, is at a pivotal juncture, wondering whether its current logistical infrastructure is robust enough to get it through another decade of high growth. In order to safeguard Zara’s future, this case study examines three potential options, each of which has...

Distinct Fashion Designers: Launching a Fashion Start-Up in Liberia

Executive Summary The new business venture, situated in Liberia, will be named Distinct Fashion Designers (DFD). It will deal with making designer clothes requiring less seaming. The clothes will also adapt African styles and will be of light materials and colors. The application of product differentiation strategy inspires the project’s...

Analysis of Emirates Global Aluminum Company in the Industry

Introduction The company selected for the analysis is Emirates Global Aluminum (EGA). It is the world’s largest premium aluminum producer (Emirates Global Aluminum, 2021). Moreover, it is the biggest industrial firm in the UAE, not belonging to the oil and gas sector (“Corporate profile,” n.d.). EGA was founded in 1975...

Impact of the Pandemic and War on Zara: Strategies and Recommendations for Improvement

Introduction The pandemic and the Russian-Ukrainian War have significantly negatively influenced the global capitalist economy over the past three years. Inflation and issues with global supply chains are only a couple of the effects that these factors have had on businesses all around the world. The fashion business has not...

Danaher Corporation: Success Through Diversification and Danaher Business System

Introduction Danaher Corporation is a successful business that has earned its name and popularity through multiple acquisitions. This strategy was so effective that the organization overcame the 2008-2009 financial crisis without significant losses and negative consequences (Anand et al., page 1). That is why it is reasonable to determine the...

Saputo’s Expansion Strategy to Brazil’s Dairy Market Through Franchising

Introduction During the time of major globalization, companies strive to not only maximize their revenue and improve technological processes but also expand overseas. For example, one such company is Saputo, a Canadian-based dairy producer. Cheese, milk, and cream goods with an extended shelf life, cultured goods, and dairy components are...

The Walmart Firm’s Fraud and Ethical Violations

Business is highly complex, and the success of a company in any industry depends on a variety of factors. One such factor is the ability of the venture to establish good relationships with the customers and society as a whole. Thus, the field of business ethics works toward building trust...