“Against The Gods” by Peter L. Bernstein: “Risk” Concept Analysis

Introduction Risk is daring to do something that you are not sure if you will survive, make it a success, or lose it, but it’s done with the hope of being successful. It is a choice one makes but not fate. Key concepts/thoughts/points of the author Risk as a definitive...

Apple: Marketing Communication and Branding

Executive summary Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices, and is the leading brand in portable and online music industry. Its success is attributed to customer loyalty, technology, a healthy financial position,...

Dell and Wal-Mart: Supply Chain Optimization and Outsourcing

According to Mentzer, supply chain management is the follow-up process that an organization has regarding the production to the marketing of a product or service (Mentzer 2001). This process revolves around the transformation, movement, and storage of inputs and outputs in the production process. The overall aim of supply chain...

Tom Ford: Brand Strategy Report

Introduction The main reason why a company undertakes a brand strategy is to offer diverse and a unique market for its products. It mainly comes when the company needs to expand its current market operations to capture more customers. Product branding establishes inherent values which attract buyers in the market....

Stages of the Product Life Cycle

Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps referred...

Hard Rock Café: Process and Location Strategy

According to Hard rock café (2001), Hard rock café does embrace the process focus strategy whereby all the facilities are centered on a particular kind of the activity or the process. These are restaurants and their concern only lies with the catering for the welfare of the paying clients who...

Employment at Will and Due Process

The relationship that employers have with the employees is a delicate one that calls for attention because ethical issues emerge very often. In Employment at will and Due Process, these issues are inevitable because employers dismiss employees without reason. The motives of the employers are not known and hence the...

Human Resource Management and Personnel Management: Similarities

People often consider human resource management and personnel management to be the same thing labelled in different words. However both are significantly different in terms of their approach, their scope and their philosophy in management. Personal management is an approach of managing the employees of the organization through administration. The...

Wal-Mart’s Compensation Strategy: Analysis and Recommendations

Summary of the Company Situation Compensation for workers is an important aspect of business because it partly determines the amount of money that is utilized for expenditure. The business management is aimed at acquiring the least costly compensation scheme possible to keep at minimum the company expenditure. At the same...

McKinsey & Company: State Farm Insurance Assessment

Introduction State farm insurance refers to an association of companies that render financial and insurance services. It is a dominant industry player and holds a large chunk of the market compared to its competitors. It ensures cars and homes in America and Canada. State farm initially dealt with insurance of...

Planning and Controlling the Supply Chain of DELL

Introduction Today we hear more about supply chain management. It is different from supply chain strategy which refers to how the supply chain is operated. Supply chain management refers to controlling the supply chain operations to reduce cost. The supply chain represents the value of a delivery system. To be...

Case of McDonald’s on Campus

Introduction The world of business is a versatile dimension in present days where every convenient means for making it effective is one more chance to exceed domains of a company’s influence. In this respect the ability of a company to provide new projects in making business successful and closer to...

Strategic Analysis of Arnold Leisure Centre

Executive Summary Arnold Leisure center is a sport, Leisure recreation outlet lead by a local authority. The core competence of its strategy is dedicated to the highest involvement of grassroots. The organization is more active for corporate social responsibility and equal opportunity. To organize the strategic analysis of the organization...

Cultural Change at Texaco: Organizational Culture

Organizational culture has been known to be an operational concept of differentiating one organization or a firm from another. The same conception can be used to initiate the ethical culture capable of solving unethical issues arising in the organization. These rules ought to be part of the agreement where potential...

Strategic Management and Logistics: ASDA Case Study

Introduction Recently there have been a lot of emphasis on both strategic marketing and logistics on research and business academics literature, illustrating a growing but confusing body of knowledge (Chernatory & McWilliam 1990, p112). Both strategic marketing and logistics disciplines have played significant role in the establishing basis for business...

Customer Satisfaction in Business

Introduction Customer satisfaction is the key to success for a business. It can lead a company to success or complete failure (Simon, 2006, p. 4). If a company manages to achieve high level of customer satisfactions it will be one step closer to form a new relationship with them. Satisfied...

Standard Chartered Bank Managing Human Resources

Executive Summary This report is a case study on Standard Chartered, and the strength-based approach in the bank has been discussed with its benefits and also disadvantages. Another case study of the bank with comments from an HR Manager regarding the benefits of the approach has been included. The talent...

Primark: Company Analysis

Executive summary Primark is one of the largest retail outlets in Ireland. With approximately over 187 stores it also has branches in United Kingdom, Spain and Holland. The company employs more than 27,000 people. it has the largest market share in Ireland and United Kingdom in the growth retail sector....

Google Inc.’s Compensation and Benefit Systems

Google Inc. Google Inc is a renowned company which is known worldwide for its products and services that it provides through the internet. The company is an American entity based in Mountain View in California, boasting a unique and innovative head office. Google Inc was initiated by Larry Page and...

Procter and Gamble (P&G): Strategic Management

Introduction Procter and Gamble (P&G) is a global company, which operates in 160 countries around the world. Most products of P&G became universally recognized brands such as itsHead & Shoulders, Pantene, Tide, Ariel, etc. Today, P&G is dynamically evolving corporation operating within a rapidly evolving global environment. Marketing around the...

Leadership Challenges and How to Overcome Them

Introduction Leadership is a very important skill which is not possessed by all; hardly very few people are blessed with this skill. Being a leader is not easy; it poses many challenges and the person who overcomes these challenges make a successful leader. A leader instills confidence and provides motivation...

Management. Do Brands Have Finite Lives?

Introduction This is one of the most debated issues among marketing professionals, both scholars and practitioners across the globe. Many research studies have been done in the area and different view points have evolved. The concept brand/ brand name is a vital element in the marketing strategy of all firms....

Life Straw Project Analysis

Introduction Business is a way of making money and being successful, as poor people can become richer when they start making some business. But another aim of businesspeople is the help to those who live beyond the level of poverty. This kind of activity of people dealing with some business...

Project Management: Case Study of a Pharmaceutical CO

Introduction The case study pertains to a mid size pharmaceutical co. in the M 25 region. There are 290 employees in the company and the turnover for the company in the last year is £ 19 millions.They had an additional profit margin of £ 130000.The owner Rose Luxemburg wanted to...

Supply Chain Management in General Electric

In organizations, it is important for management to understand the stage that followed when purchasing their raw materials so that the right products are delivered and produced at the appropriate time. General Electric Company is a multinational organization that is located in America. This company conglomerates services and technology that...

Honda vs. Toyota: Comparison

This section continues the discussion of the issues that the company must face. The paper aims to cover some issues faced by the company such as being accepted by the market of the switch from gas to electric, adopting new technical expertise to make this change, coping with additional costs...

Strengths and Weakness of Using Employment Agencies

Introduction Human resource is one of the greatest assets of any organization. It determines the failure or success of any corporation. This is the asset of the company that ensures things are happening in the organization therefore their acquisition through recruitment plays an important role. Recruitment is the process of...

Apple Inc.’s Managerial Accounting Conceptual Model

The purpose of the give memo is to describe the decision-making process for the innovation to be implemented in Apple. The proposed change for the company is releasing a new iPhone lineup with an OLED feature, improved water resistance, better shatter resistance, and a wide-angle camera. Devices will be presented...

Impression Management Strategies and Cultural Differences

Introduction The world of business is continuously improving, and organisations, as well as their leaders and managers, must work hard to succeed. Nowadays, there are many tactics to control people and information. Impression management is one of such processes, the essence of which is to influence human observations and opinions...

The Role of Managers in the Workplace

The role of managers in the workplace is one of the most significant when it comes to influencing organizational performance and meeting corporate goals. They have a direct impact on the employees they manage while are also expected to carry our various responsibilities targeted at aligning their department’s performance with...

Linear Programming Operations Management

Linear Programming Operations Management: Summary Linear programming operations management is a mathematical strategy that is employed for arranging scarce or limited resources effectively while performing various tasks. It is also a technique that organizations can use to achieve profit by reducing the costs of any price. There are two functions...

Individual Leadership Development Plan and Report

Executive Summary The individual leadership development report focused on conducting a self-assessment to help outline and explain my personal strengths and weaknesses. I was interested in understanding factors that may negatively affect my capacity of becoming a successful senior manager in my current organization. I collected relevant information from various...

ACME Consumer Buying Behavior

Executive Summary The report examines the markets of the United States, the United Kingdom, and Germany to determine the value proposition and sales opportunities for high-end refrigerators in each country. The results of the analysis show that the value propositions, and accordingly, the characteristics of the production and advertising of...

Appaloosa County DAY Care Center, Inc. Costs

Introduction The primary focus for the Appaloosa County Day Care Center, Inc. (ACDC) is to provide child care services to members of the local community. The company offers child care to three main age groups: infants, toddlers, and pre-K children. Each of these services is part of ACDC’s line of...

Business Analysis Tools and Their Purpose, Benefits, and Uses

Introduction Business analysis is an important process that can help outline current problems that companies face and develop a strategy for overcoming them successfully. Tools used for business analysis differ a lot in their structure, applications, and benefits. These tools can be used both by professional business analytics and by...

Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper

Coca-Cola Coca-Cola’s product portfolio is extensive, including over 500 brands. The most popular of these are Coca-Cola, Fanta, Sprite, Diet Coke, Fresca, and Simply Orange. Regarding the place component, the vast distribution system of the company allows it to sell its products in over 200 countries. The prices are low...

Apple: Organizational Theory

Introduction Organizational theory can be defined as approaches and methods that are used in company analysis (Hatch, 2018). The concept is important in ensuring the productivity and sustainability of business and their products. Various strategies are often examined by companies. For example, Porter’s matrix has been used to analyze the...

Amazon.com’s Strategy Implementation, Evaluation, Control

Introduction Development strategies supported by modern corporations are largely based on the implementation of not only domestic but also international steps to strengthen the brand value and expand the sphere of influence. Using the example of Amazon that is one of the largest online shops, it is possible to assess...

Singapore Telecommunications Limited: The Capital Structure

Introduction Singapore Telecommunications Limited (Singtel) is the leading telecommunication company in Singapore with revenue of more than $12 billion in the last reported period. The company’s history traces back to 1879, and the country’s telecommunication set up was restructured as a part of its privatization program in 1989 to form...

Coca-Cola: SWOT Analysis

Introduction Nowadays, due to the globalization and development of economic relationships, every organization should follow certain strategies in order to stay competitive in the market. It is also significant to analyze the strategies that are used by companies to assess where an organization stands, what measures bring advantages, and what...

The HR Business Partner Role in the Retail Industry

The role of the international HR business Partner in your specific The sphere of human resource management could be characterized by the increased level of attention given to it nowadays. For this reason, some new elements peculiar to it appear. Thus, HR business partners (HRBP) could be defined as specialists...

Business Plan for a Screw Factory

Introduction Executive Summary Business summary Though the production of screws and the related products may seem a minor cog in the creation of furniture and various types of equipment, it, must not be underestimated, as screws allow for assembling the former and keep the piece of equipment in question together....

Leadership Styles and Their Effect on Employees

Abstract Management of employees all over the world has experienced a dramatic shift in trying to attain the optimum production of various organizations through maximization of their output. There has been a rise in the number of managers trying to establish the most effective way of managing their employees to...

Situational Leadership Model: Strengths and Weaknesses

Abstract The situational leadership model, founded in 1982 by Paul Hersey and Ken Blanchard, remains one of the most efficient (Anderson & Anderson, 2001, p. 153). According to it, leaders should always consider the circumstances and respond to their followers’ behavior. Compared with the great man and trait leadership theories...

Qatari Family-Owned Businesses and Management

Data Analysis Descriptive statistics were used to analyze the data. As such, various features of the data were presented in their simplest forms and summaries to aid understanding of Qatari family-owned businesses. Alongside simple frequencies, percentage, and graphics analysis, a robust quantitative analysis was conducted to describe and present data...

Pepsi Company’s Talent Management System

How PepsiCo sustains its competitive advantage In today’s marketplace, performance is the key element of every organization, or company consistency is the central issue in the marketplace. PepsiCo has been able to utilize its ability to use the right people to do the right job; this is the genesis of...

Sustainability in Project Management: Enexis Case

Introduction It is a well-known fact that “protecting an organization’s capital base is a well-accepted business principle” (International Institute for Sustainable Development, 1992, p.6). This assertion is especially true when it comes to giant corporations with business operations that can affect millions of lives. However, there is now increasing pressure...

National Culture and Aesthetics in International Marketing

Why is it helpful for international business people to know that national culture has two components? Natural culture is made up of two components; the effects that symbols have on people’s imagination and creativity and how people classify different situations. International business people need to understand these components to know...

Canada’s Computer Industry and Influences on It

Introduction In PEST analysis, the macro-environmental factors affecting the operations of an organization are examined. The macro-environmental factors include political, environmental, social-cultural, and technological factors (Williams & Green, 1997). In this research paper, the writer wishes to undertake a PEST analysis of the computer industry in Canada. In this case,...

Wendy’s Fast Food Franchise in the Chinese Market

Expanding into new markets is a crucial step for fast food companies that are willing to remain relevant. The specified solution allows organizations to attract the attention of new audiences and increase brand name recognition. Therefore, for the firms such as Wendy’s entering the Chinese market is one of the...

Nucor Corporation’s Competitive Strategies

What are the primary competitive forces impacting U.S. steel producers in general and Nucor in particular? Using Porter’s Five Forces Analysis will reveal that U.S. steel producers had to contend with all of the five competitive forces in this framework and as a result, there is a real threat that...

Online Shopping App Effects on Impulsive Buying Behaviour

Dissertation Title The Impact of Online Shopping Applications on Impulsive Buying Behaviour: An Analysis of the Differences in the Behaviour of Online and Offline Shoppers Proposal Summary The presented proposal describes a dissertation that would aim to investigate the effects of online shopping applications on impulsive buying behaviour. The topic...

Rolex Company Marketing Strategy

Introduction Rolex is a luxury watchmaker that focuses on making high-quality elite wearables. It focuses on combining classic designs with innovative technology and materials in its watches. The marketing strategy is brand-focused, building equity around it that translates into sales. All its products, marketing, and content are focused on privilege...

Organizational Change Management Essay

Managing Organizational Change Change is an ever-present feature that has become a constant in organizational life. This is because change is inevitable for companies that wish to stay competitive and profitable in a shifting environment. However, in employees, organizational change often induces fear and resistance which can have serious damaging...

Strategic Marketing: Segmentation, Targeting and Positioning

Successful marketing helps to attract customers and stakeholders. It is not enough to use appropriate sources, choose effective advertisements, and produce multiple services and goods. Effective business is based on properly organised strategic marketing. The role of the STP approach – that includes segmentation, targeting and positioning cannot be ignored...

SPAR Oman Compamy: Marketing Plan Report

Executive Summary The objective of this marketing plan report is to analyze the current market of SPAR Oman and recommend marketing mix strategies for improved competitiveness. Porter’s Five Forces analysis revealed a medium competitive rivalry from Carrefour and Lulu and a high supplier power. Rising demand for high-value halal food...

Employees’ Attitudes and Job Satisfaction

Introduction There are a plethora of various companies in the entire world today. Every organisation has multiple competitors that try to attract the best employees in a certain professional sphere to their businesses because their output is dependent on their workers’ performance. In turn, there is almost no chance to...

Building a Perfect Team

Most of the contemporary companies, especially those operating in the context of the global market, strive for creating the environment in which the process of Information sharing and the production of innovative ideas will be unceasing. Therefore, building a team in which the employees both feel secure about expressing their...

Marks and Spencer Company: Marketing Report

The target market for Marks and Spencer is the US retail market. The selection of the country is based on the consumer demand for retail products including clothing, food, and home products. The details provided in the consumer groups section and market overview explain the reasons for selecting this market....

Google: Organizational Culture & Company Values — Organizational Culture Essay

This Google organizational culture case study analyzes the Google business culture from the management theory perspective. It considers the company’s corporate values and their benefits and problems. What is Google’s organizational culture? As this analysis shows, it focuses on a comfortable working environment and employee reward and recognition. This essay...

Qatar Airlines and Its Growth Reasons

Introduction Various reasons explain the rapid growth and development of Qatar airlines ranging from the internal factors to the factors emanating from the external environment. Since its re-inauguration, the airline has seen tremendous growth to approximately 140 destinations globally. Factors that have been cited as the major contributors to this...

Wal-Mart Stores: Internal Business Process Perspective

Internal business process perspective Internal-business-process-perspective entails identification of various processes which are critical in a firm’s effort to attain the shareholder’s and customer’s objectives (Lessem, 1998, p.140). Through incorporation of internal-business-process-perspective, a firm’s management team is able to identify the core operational processes which require to be improved. The resultant...

Employee Performance: Positive and Negative Factors

Introduction The extent to which employees in the service industry are able to fulfil expressive display needs at work is paramount in service performance (Grandey 2003). Firms will only succeed in delivering good service and maintaining positive customer relationships when their employees on the front line can keep their emotions...

Magna International’s Strategic Management Process

Executive Summary This paper aims at studying all major aspects of the strategic management process of Magna International, a Canadian automotive supplier. It is the final report, focusing on a detailed representation of strategic management processes and strategies. Special focus is made on the history and evolution of the company...

Lego’s Change Under Jorgen Knudstorp’s Leadership

Introduction Markets over the world are growing and becoming more complicated than yesteryears. Businesses face the challenge of expanding internal markets as they flex their muscles outwardly. Wrong decisions can easily lead to the downfall of a company. It is good to recommend that networking should go on in order...

Flexibility in the Workplace

Introduction Flexibility in the workplace refers to a working schedule outside the normal working pattern that allows employers and the employees to organize suitable work arrangements about working conditions. The arrangements involve changes and variation of working hours, place of work, and finding an appropriate working means for the employee....

Kauflauf GmbH Company Performance: Jess Westerly Approach

Summary: Case Background and Essential Details Kaufland GmbH has been experiencing significant problems with its performance over the past few years. Jess Westerly was assigned to explore the reasons for the organization to fail in the target market. According to the findings of her study, delays, and the lack of...

Online Banking Fraud Risk Awareness

Introduction of the Study Introduction The rationale of this research is to investigate how online-banking private customers are aware of the risk associated with the services. The pool of online banking customers interacts with their banks using electronic devices such as computers and mobile devices without visiting a bank branch....

Event Sponsorship’s Marketing Plan

Introduction In the contemporary times, event sponsorship is an accepted powerful product promotional tool that when used in conjunction with other marketing tools enables an organisation to reach its set objectives. Event sponsorship is a more innovative marketing strategy than other endeavours such as advertisement and product promotional campaigns as...

WRSX Group’s Strategic Position in Advertising Market

“The strategic management process begins when d firm defines its mission” (Barney & Hesterly, 2013, p. 8). For this reason, it is absolutely necessary to determine the mission of a company under analysis and understand all peculiarities of its functioning in order to make a well structured and comprehensive analysis...

Coca-Cola Company Competitive Position

Executive Summary The main objective of this report is to evaluate the competitive position of Coca-Cola. The models used for analysis include the Porter’s Five Forces, PEST analysis, and SWOT. The company experiences moderate pressure from the potential entrants because of the low switching costs. Although there are many substitute...

Apple vs. Samsung: Marketing Strategy & Business Strategy

Do you want to know why Samsung’s marketing is better than Apple? What industry is Apple and Samsung in? How are their business and marketing strategies different? Keep reading to find out! In this essay example, you’ll find everything you should know about Apple vs. Samsung marketing strategy and business...

Kirloskar India Limited: Organizational Behaviour

Organizational behaviour refers to the study of how people interact within an organization. It is important to indicate that this study is applied with the aim to make business organizations more efficient. In this case, the chosen company is situated in India and is known as Kirloskar India Limited. This...

Human Capital Management in Entrepreneurship

Introduction The management of human capital has become a highly debated topic in contemporary entrepreneurial practices. In business, people are perceived as assets that can be increased in value through either the creation or identification of investment opportunities. The embracement of human capital management (HCM) involves the constant provision of...

Recruitment and Social Media

Use of social media tools for recruitment by employers One of the most important activities that help organizations in creating a great workforce is the recruitment process. Employers in the contemporary world use various tools and strategies when recruiting individuals for their workforce (Broughton et al. 2013). One such strategy...

Alibaba Group and Its External Stakeholders

Abstract The paper provides an analysis of Alibaba Group’s relationships with external stakeholders in terms of legal aspects and possible ethical issues. The discussion of the impact of stakeholder perspectives on diversity is also presented in the paper. The analysis demonstrates that Alibaba Group pays much attention to aligning the...

Safaricom Company’s Structure and Performance

Introduction The success of an industry relies on the strategies formulated and developed to reach the customers within the component organizations. Services or goods are prepared or manufactured and supplied to customers through distribution channels. A business must spy its directions in a strategic way to ensure that all organizations...

Pandora Internet Radio and Unprofitable Clients

The dotcom bubble grabbed headlines in the latter part of the 20th century. It became apparent to many people that not every start-up that bore the Silicon Valley label can be considered as a fail-proof business venture (Fox 39). But aside from the failed businesses associated with Internet start-ups, another...

Samsung Electronics Company Sustainability Assessment

Introduction Samsung Electronics ‘has grown within the past four decades to become a leading provider of quality information and technology services’ (Samsung Electronics: Sustainability Report 2014, para. 1). The company has over 200 business subsidiaries across the globe. The firm’s sustainability strategy makes it successful. Samsung Incorporation also uses its...

Ethics and Business in Finland

Introduction Business ethics refer to the principles that individuals are expected to follow when dealing with clients in a business environment. Business ethics is a new area of interest to many researchers and a number of them are interested in understanding the corporate social responsibilities of firms in the globalized...

Sony Corporation and the New Trade Theory

Introduction The New Trade theory is referred to as an economic theory which was developed by several economists in the 1970s. This theory contradicted some of the arguments which upheld the unlimited free trade as they were popular during that time. The economists behind this theory suggested that countries which...

UniQlo SWOT Analysis and Risk Analysis

This UniQlo SWOT analysis studies the clothing brand’s strengths, weaknesses, and opportunities. It also includes a UniQlo competitor analysis which identifies potential threats to the brand. Finally, this report explores the internal and external risks faced by UniQlo in the Chinese market. UniQlo SWOT Analysis: Strengths The company has very...

Starbucks Company’s Brand in Bangladesh Market

Abstract The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario for which the effectiveness of brand effectiveness was tested. Primary data was collected through the survey questionnaire while secondary data was collected through...

Royal Mail Group: Strategic Marketing

Introduction and Core Issues Charles I had established a company called The Post Office in 1635 which grew since then to a very wide company, but later in the 90’s it broke off into two segments; one that handled the post and one that handled the media. In 2002, The...

Lego’s Growth and Globalization Challenges

The article “Unpacking Lego” explores the growth trajectory of a company (Lego) that has expanded to become the second-largest manufacturer of toys in the world. Also, it explores the current challenges that the management of the company is dealing with. Lego has grown into the second-best toy manufacturer over ten...

Non-Alcoholic Beverage Industry’s Operation and Management

Introduction: The Non-Alcoholic Beverage Company Portfolio The paper regards the non-alcoholic beverages sustainability in the context of company analysis. The major principles of organizational hierarchy development, as well as finance raising and human resources management, are discussed. Moreover, the work views the questions of equipment sustainability and production procedures. Non-Alcoholic...

Older and Younger Persons’ Work

Introduction Many organizations hire competent employees in order to achieve their goals. Younger employees embrace the concept of teamwork. Younger employees “require good management strategies to realize their organizational goals” (“Age Discrimination: What Employers Need to Know” par. 5). Older employees have different goals and beliefs. They will work late...

“Trendsetters Glamorama” Beauty Salon Business Plan Sample

What is a beauty salon business plan? Keep reading to find out! Here, you’ll get an idea of how to write it with the example of Trendsetters Glamorama salon business plan. Executive Summary Trendsetters Glamorama is a proposed full-service salon and day spa with an upscale and therapeutic atmosphere for...

Ruth’s Chris Restaurants SWOT Analysis

Ruth’s Chris steak house is a worldwide series of chic restaurants. Diverse schedules have positioned Ruth’s Chris amid the greatest restaurants in the United States. The company runs in close to 80 places, together with four others in Mexico and around two in Taiwan. More than half of the restaurants...

Consumer Science: Anna Quindlen’s “Why Stuff is not Salvation”

Exposition analysis Acquiring much stuff for pleasure and prestige does not amount to happiness. Anna Quindlen’s “Why Stuff is not Salvation” highlights how consumerism has taken precedence in the American society. The need to acquire more stuff as a sign of wealth has been emulated by the American citizens without...

American Airlines Company: the Secret of Success

Air transportation has become one of the most dynamically developing branches. The popularity of traveling by plane leads to the high competitiveness of the companies providing the air carriage service. An airline should have a reputation of the reliable air carrier and the indisputable authority to be competitive. American Airlines...

Marks & Spencer: Supporting Community Events and Charities

Marks & Spencer Organizational Responsibilities through Its CSR Policy Marks & Spencer has been an ardent supporter of the community events, and it has generously donated financial and material resources to charitable organizations. To remove poverty in the poor countries, it has provided free food packets. Besides, the organization encourages...

Certified Nurse Assistant Preparatory School: Business Plan

School Objectives and Rationale The opening of CNA Preparatory School is supported by the necessity to effectively prepare applicants for state examination that has to be passed in order to obtain the license of the Certified Nurse Assistant. The major objectives of the school include: to give students the idea...

Recruiting and Selection Process for a Human Resource Manager at ASRC Federal

Introduction This paper will describe the basic recruiting, selection, and hiring processes for a highly qualified Human Resource Manager Generalist position at ASRC Federal Holding Company. The paper will feature a full job announcement, a comparison of job advertisements, and an explication of vital candidate qualities. The paper then explores...

The Value Curve in Business Strategy: Key Steps and Apple’s Example

Summary and Explanation of the Assumptions for the Tool The value curve is a powerful tool that is often utilized when comparing the value proposition of a business against its competitors in a given industry or market. It is often used in “extremely mature product categories where functionality increases and...

Subaru Motors Marketing Strategies and Customer Value Proposition

Introduction The selected company for the marketing manager internship position is Subaru Motors. Subaru is a vehicle manufacturing and distribution company committed to building high-quality, sustainable vehicles that positively impact the world. Subaru commits to making the world better by showing respect and love to everyone it interacts with (Subaru...

The Financial Accounting Standards Board: Generally Accepted Accounting Principles

Introduction of Topic and Facts The Financial Accounting Standards Board is an independent, non-profit organization that establishes specific accounting standards for companies in the private and public sectors. The set of rules is called Generally Accepted Accounting Principles or GAAP. The organization annually publishes the Accounting Standards Update (ASU) because...

Bias in Decision-Making: Advantages and Disadvantages

Managers’ cognitive biases can negatively affect their decision-making process leading to suboptimal results. They normally include confirmation, overconfidence, loss aversion, bandwagon, information availability, and anchoring biases, as well as prejudices towards others based on religion, ethnicity, gender, age, and group identity, to name a few. Although a person cannot avoid...

Entrepreneurial Leadership: Personal Reflection

My learning experiences from this module have given me a greater understanding of the importance of innovation, social entrepreneurship, and entrepreneurial leadership in my professional practice. During my course work, I have explored the concept of entrepreneurship and studied different theories and models of social entrepreneurship, including the lean start-up...

India’s Aviation Sector: IndiGo Airline

Introduction The aviation industry has significantly changed as a result of new technologies and the Covid-19 pandemic. Airlines have had to balance between providing secure travel and ensuring the costs do not limit travelers. The Indian airline sector is one of the fastest growing in the world due to a...

Nestle International: Compensation Package

Nestle International is a renowned global food and beverage corporation that had its origins in Switzerland in 1866. It operates in 191 countries worldwide and is considered one of the largest food and beverage companies globally. Nestle is known for its diverse products, including baby food, coffee, bottled water, and...

Religious Accommodation at the Workplace

Introduction Religious accommodation refers to any changes at the workplace to enable employees to practice their religion without minimal interference from the employer. Accommodation needs often encompass religious expressions at work, grooming and dress, and adjustments to work schedules (U.S. Department of the Interior, n.d.). Whereas religious accommodation exists under...

CSR (Corporate Social Responsibility) at Unilever

Corporate Social Responsibility (CSR) is an essential modern concept that has become popular among businesses. CSR supposes that a corporation should play a decent role in society and take into account the social and environmental consequences of business actions. An example of a business that employs CSR in its model...

Marketing Through Social Media

The usage of social broadcasting sites such as Facebook, Twitter, Instagram, and Reddit to sell company services and goods is known as social media marketing. The company salespeople use the platforms to communicate with loyal and potential consumers to establish corporate culture, tone, and vision. Social media sales promotion is...

Union Representation in Workplace

Union representation is a controversial topic in the workspace sphere. It has been established that the number of unionized workers continues to grow. This trend points to the fact that an increased number of employees consider union representation an important factor in their work (Stevenson, 2018). There are various positive...

Role of Information Technology in Airline Business

There are several reasons why I chose to discuss the role of information technology in the aviation industry as it covers range of information regarding innovations in the airline sector. Firstly, in recent years, air travelers from all over the world have wanted to choose their location, pick an airline...

Managing Generational Differences in the Workplace

Generation refers to all people of the same age in a group or country, especially when they are assumed to have had similar experiences or opinions. Most of the time, these varied groups are adequately represented in the existing workforce. In a multigenerational workforce, people from different generations, such as...

Application of Schumpeter’s Innovative Entrepreneurship Theory

Aims of Project The ultimate aim of the project lies in assessing the application of Joseph Schumpeter’s innovative entrepreneurship theory in the activities of Ooredoo, the leading telecom company in Qatar. As such, the project will explore the Schumpeterian theory in order to increase the understanding of business innovation and...

The Magna Electronic Scooter Marketing Mix Analysis

Executive Summary There is a certain demand for electronic scooters in the market, and their popularity keeps growing. Canadian people also follow the trend and actively use the devices to move across the cities to easily and quickly achieve the final destination. The purpose of this paper is to prove...

China’s Live-Streaming E-Commerce Model and Consumers

Abstract Compared to traditional e-commerce, the live streaming e-commerce model can provide consumers with a more direct and authentic buying experience, encouraging them to make purchases sooner. Recently, live streaming e-commerce has become a new channel for business development. This study looked at five aspects that influence consumers’ behavior under...

Acme Company’s Human Resource Professionals Training

Introduction The general topic for this review is diversity, equity, and inclusion training for Human Resource Professionals at Acme HR Organization. The training considers the increasing workforce diversity caused by globalization processes posing a new dynamic to human resource management (Zhang & McGuire, 2021). It requires a consistent awareness of...

The Strategic Management Process and the Day-to-Day Management

The day-to-day manager, who may also be referred to as the functional manager of the organization, is the person who is in charge of making choices regarding what is most beneficial for a particular department or group inside the firm. It involves dealing with problems as they crop up and...

E-Commerce: Analysis of Amazon

Summary Amazon, the world’s biggest e-commerce brand established by Jeff Bezos, was founded in Washington in 1994 and again in Delaware in 1996. Its website was launched for the first time in 1995. In addition to being a worldwide e-commerce brand, Amazon is also a prominent cloud player and is...

KLM Royal Dutch Airlines’ Corporate Social Responsibility

Introduction Background Businesses have relied on communication for different purposes, including marketing, sharing crucial information regarding products and business processes, and keeping in touch with their customers. The sharing of corporate social responsibilities (CSR) information has been vital over the past two decades due to the increased attention the public...

Apple Inc.’s Environmental Sustainability

Abstract Environmental sustainability describes a situation in which the relevant authorities may address the conditions imposed on the environment without compromising the ecosystem’s potential. Through the above efforts, populations can survive appropriately now and in the future. Due to a considerable amount of information pointing to genuine transformations in the...

Adaptation of Oil and Gas Companies to a Low-Carbon Energy Industry

Introduction As the world experiences the adverse impacts of climate change, countries have accelerated their efforts in transitioning from fossil fuels to low-carbon energy. The changeover poses a significant threat to the companies operating in the oil and gas (O&G) industry, as the prospective demands for nonrenewable energy sources are...

The Pauls Brand’s Marketing Intelligence

Introduction Pauls is one of the leading milk brands in the Australian market. Presently, it remains an acceptable product because it delivers numerous benefits to the consumer. In terms of background, the brand name emerged in 1923 when a firm by the same name introduced it into the market. Other...

Internal Analysis, Value-Adding Strategies, and Service Marketing

Introduction Before proceeding directly to the assignment performance, it is required to identify the essence of fundamental conceptions. Primarily, internal environment analysis is an overview of a wide range of elements of a company, its activities, mission, and leadership. Consequently, the value-adding strategies mean the formation of the working environment...

A Case Study: “Organizational Culture Gone Wrong”

Prerequisites for the Development of Tactics Based on Cross-selling Primarily, one should note that the desire to maximize profits by realizing good customer service outcomes is one of the critical reasons that prompted Wells Fargo to take the path of increasing sales through cross-selling. It should be guessed that such...

The De Beers Company’s Financial Success

Introduction The diamond market is a relatively difficult field to operate in, which means that gaining a competitive advantage is challenging. Thus, it is certain that a corporation’s success in this domain is economically proficient in both micro and macroenvironment. De Beers is, indeed, the world’s largest diamond company specializing...

Walmart Company Mission Statement and Ad Analysis

Introduction Walmart is a supermarket chain in the United States and one of the world’s largest retailers. The company operates under several banners, including Walmart, Sam’s Club, and Asda. Walmart sells a variety of products, from groceries to home items. At Walmart, the philosophy is simple: to save people’s money...

Principles of Marketing in Lewis Road Creamery Company

Lewis Road Creamery Company shows excellent results in the New Zealand market and has good prospects to gain a great foothold in the international arena. One of the main strengths is the product’s high quality, achieved by Lewis Road and Whittaker’s joint efforts, and an ever-expanding assortment (Fernandez, 2020). The...

Freshippo Company’s Innovation and Technology-Driven Business Model

Problem/ Solution Statement There is competition among Freshippo, unattended convenience stores and unattended shelves and the Amazon Go, the technology-driven new retailers in the new retail industry. The retailers had appeared in Chinese and U.S markets where they could do their businesses. An innovative initiative like ‘Daily Fresh’ and Hexioama...

Microsoft and Apple, Inc.: Leadership Styles

Microsoft and Apple operate in the same market and have the highest shares in it, competing for decades. While there is a strong imprint on their strategies left by Bill Gates and Steve Jobs, the companies continue to change and adapt to the modern reality. Understanding how this process occurs...

Branding Effect on Consumer Buying Behaviour

The concept of purchasing behavior has evolved over the years and is paramount in forming marketing strategies. Day by day, human needs are growing, and this trend is invincible. The consumer behavior analysis is complex, especially in the luxury car-buying industry, which concerns a high social and psychological involvement. Its...

The Amazon Company’s Ethics in Advertising

Introduction Maintaining an ethical decision-making framework in the realm of skyrocketing competition rates and increasingly challenging sociopolitical and socioeconomic setting is a highly complicated task. Moreover, with the rise in the importance of information management as the main tool for predicting customer behaviors and market changes, a range of companies...

Analysis of Walmart: Competitors, Costs, and Growth Models

Background Walmart is an American company that operates the world’s largest wholesale and retail chain. The headquarters is located in Bentonville, Arkansas. The central regions of activity are the United States and Mexico. Moreover, Walmart has a significant presence in Canada, South America, South Africa, China, and Japan. Since 2003,...

Emotional Intelligence in Leadership

It is hard to disagree that successful and effective leaders should possess specific qualities and skills that may help them in decision-making, creativity, and other business processes. One of the main components of leadership and management is emotional intelligence (EI), which distinguishes a real leader from ordinary staff members with...

Netflix’s Globalization in Brazil

Introduction The modern world has become more connected due to globalization and multinational dependence on areas that support socioeconomic development. The 21st century is largely credited with the unprecedented growth of globalization, particularly through global economic interaction, trade, and capital flaws (McGrath et al., 2022). Factors such as technology are...

The SunRice Rice Production Company’s Strategy

Introduction SunRice is an Australian company supplying rice food products to almost 50 countries worldwide. The company consists of eleven businesses producing more than thirty brands and employs more than 2000 employees (SunRise, 2021, p 43). It is headquartered in Leeton, and its main growing area is New South Wales...

Nokia: Company Analysis, Organizational Design

Over the course of its performance, Nokia has proven itself to be a reliable and innovative organization. Currently, Nokia is in a rather harsh environment, mostly due to the need to compete against highly proficient companies that have already established themselves and captured the target market. Therefore, the current organizational...

Analysis of Copperbelt Energy Corporation Plc.

Introduction Copperbelt Energy Corporation PLC (CEC) is an energy company that produces, transmits, distributes, and sells electricity. The company generates electricity from water, solar, gas, and heat sources and sends it through a network of transmission lines, high voltage substations, and control centers. We are also investing in infrastructure development...

Corporate Social Responsibility and Corporate Governance: Qatar Airways

The Concept of Corporate Social Responsibility Corporate social responsibility (C.S.R.) is a developing idea that lacks a broadly acknowledged meaning at the moment. Generally, the concept is understood by how businesses incorporate environmental, social, and economic issues into their moral standards. Furthermore, they may entail customs, strategic plans, choices, and...

Analysis of Keurig and Dr Pepper Merger

This paper is about a merger involving two companies: Dr Pepper Snapple Group, a soda-making company, and Keurig Green Mountain, a coffee-making company. It was announced in 2018 that the two companies wanted to come together to have combined efforts that would enable them to make new attractive beverages to...

The Zappos Company’s Management Principles

Introduction Decision-making is a critical process that defines a company’s success or failure. According to Bang et al. (2017), it refers to the practice of making choices through identifying pertinent decisions, gathering data, and appraising alternative resolutions. In this regard, Nick Swinmurn’s executive decision to resign from his job and...

Abercrombie and Fitch: Challenges and Potential Remedies

Introduction The case raises ethical concerns, particularly considering that the world is in the twenty-first century, where individuals have the right to express their ideas and thoughts. Abercrombie and Fitch organization (A&F) has evolved over the years to remain lucrative and competitive. The corporation’s market segmentation techniques are one-of-a-kind, and...

Apple Company Case Study: How Innovations Help Improve Company

The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five (Steers, 2021). The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT...

Success of Woolworths Holding Limited: Sustainability and Management

Introduction Woolworths Holdings Limited (WHL) has been in the retail services business for nearly a century: during that time, it has achieved strong profit results. The company uses corporate management strategies to meet its sustainability goals and grow as a business to reach them. WHL competently manages its supply chains,...

Starbucks Corporation’s Principles of Finance

Introduction Millions of people around the globe prefer consuming coffee products from Starbucks Corporation due to its delivery of high quality coffee products. The corporation offers the best coffee to over 80 countries worldwide and extends its services through over 33,830 stores worldwide. More than half of these stores are...

Global and Local Issues Affecting John Deere Firm

Introduction John Deere is one of the companies operating in the agricultural industry. It is known for manufacturing high quality agricultural and construction equipment. John Deere makes farming more economical and sustainable through its incredible innovations and technological advancements (John Deere, 2022). The company’s connected farm machinery can perform agricultural...

Nonprofit Organizational Analysis

Nonprofit organizations’ activities require high reporting and are strictly controlled by the tax legislation governing the monetary liability of such firms. Under constant supervision by oversight boards, such companies often face challenges caused by legal or financial constraints. To promote charitable or other activities, this is crucial to adhere to...

Start-Up Restaurant Marketing Opportunities

Introduction Choosing an appropriate marketing strategy is particularly crucial when starting a new business that needs to win its first customer and retain them. A restaurant with a starting capital of $50,000 is bound to face intense competition from many similar small businesses, and, as such, the choice of the...

Use of Teamwork in Organizations

Introduction Teamwork in organizations involves taking collective actions at all levels at the workplace to ensure collaboration. Cooperation is in contrast to the concept of individual effort that is devoid of collaboration amongst members of a workplace. Teamwork insists on ensuring that all members of the workplace are put into...

Offering Help in the Workplace

Organizational citizenship behavior has been increasingly popular and focuses on a person’s action that is not openly acknowledged by the existing reward approaches despite its promotion of successful operations in an organization. It embraces factors such as courtesy, painstakingness, voice, help-giving, and sportsmanship. Among the five aspects, help-giving, which entails...

Mike Roses’s “Blue-Collar Brilliance” Article

Introduction Mike Rose’s essay, Blue-Collar Brilliance, illustrates why blue-collar employees should not be labeled as incompetent or uneducated. He mentions his mother, Rosie Rose, and his uncle, Joe Meraglio, as personal examples to demonstrate that blue-collar employees put in a lot of effort and should not be stigmatized in society....

Team Management of Arctic Mining Consultants

The case compiled by McShane and Neale (2021) introduces the issue of poor team management caused by internal conflicts in Arctic Mining Consultants, a firm involved in mining activities. Given the current challenges, Tom Parker, as a field technician and coordinator, should do everything possible to create an environment of...

The Top Operational Risk to Banks

Introduction Evolving globalization trends have significantly contributed to major changes in the fields of business and economics. The effect of recent technological advances is evident as well, with banks becoming more dependent on online systems. As a result of accidents and faults in the mentioned systems, unplanned events eventually cause...

Patchi Premium Chocolate in the Chinese Market

Executive Summary The Chinese market is rapidly expanding, with the demand for various types of products, including food. Patchi is a manufacturer of premium chocolate operating in Canada and several North American, European, African, and Middle East markets. Premium chocolates are a unique product made from cocoa butter, with the...

Fast-Food Expansion Strategy for Indian Market

With the increasing globalization of the world economy as a whole and the fast-food industry in particular, major fast-food chains continuously seek new markets to expand their operations. Populous and rapidly developing non-Western countries are a fairly obvious option in this respect, but due to cultural differences, operating there entails...

Emergency Operations Plan of Bobsville

Bobsville is a fictional city in Oklahoma, located in America’s core. When the University of Bobsville is in service, the demographic of Bobsville is 9500, and when the institution is not in the meeting, the number is 7500. The settlement of Bobsville is 30 square kilometres in size and is...