11433 samples of this type
Introduction Global investment banking is a vital component to the Coca-Cola organization due to the vast reach of the organization. Coca-Cola deals in 68 functional currencies around the world making global investment banking a key element of the organizations success. Net Operating Revenue Percent Change Year Ended 2007 December 31...
Introduction The marketplace has become dynamic due to pressures of scientific advancement, demographic, economical upheavals, social evolution, and global politics. Business organizations are also experiencing changes and thus the marketing role in these organizations is also transforming. Due to these changes organizations are moving from marketing mix focus to relationship...
Fast foods The term fast foods refer to foods that are prepared, readily available, and served quickly in restaurants or kiosks (Vendreys, 2011). Fast foods have been in existence for a lengthy period and are most common in urban regions. Fast foods include soft drinks, doughnuts and pastry, French fries,...
The new product development (NPD) process is critical to the emergence of new companies and the growth of existing organizations. To rationalize this process and derive the highest possible benefit from it, businesses structure it into several discrete stages, such as idea generation, market analysis, product development, commercialization, and market...
Introduction Risk management programs play a vital role in ensuring the safety of workers, patients, and any other stakeholders in a healthcare setting. Therefore, such programs should be implemented meticulously based on the provided guidelines to ensure that maximum benefits are derived in the long run. This assertion calls for...
In 2004, Lenovo was China’s largest computer manufacturer, while IBM was famous for inventing the personal computer (PC) in 1981. That is why the business world drew significant attention to the case when Lenovo acquired the IBM division in late 2004. Thus, the given paper is going to demonstrate that...
Introduction This paper is an attempt to discuss the notions of trade-offs between working areas of logistics, the relationship between the selection of location networks and competitive advantage, and logistics value proposition within the broader framework of supply chain management. It starts by giving an idea of what supply chain...
Executive Summary Vision/Mission Statement Hewlett Packard Enterprise (HPE) is an information technology company focusing on software and networking. Its mission is to introduce modern technological solutions for the benefit of the community’s business and everyday life. The company follows the principles of overall inclusion and aims to create equal opportunities...
The book Sneaker Wars by Barbara Smit presents an invaluable insight into the origins of the global sportswear brands Adidas and Puma and their impact on the sports industry. It provides an account of how the relations between two brothers Adi and Rudi Dassler shaped the competition between the two...
Introduction In general, brand management describes marketing, advertising, overall placement, distribution, and design of the company’s products and services that substantively contribute to the development of the brand’s personality. However, this term is also related to the perception and perceived values created by a company and its relationship with consumers....
Correlating one’s personal traits and performance can be useful if the former is considered as one of many factors that affect the latter. However, I think that it should not be used as a sole basis for screening the potential candidates because personal traits cannot be only a performance predictor....
In nature, all elements are interconnected, and each species plays a specific role, and so do honey bees. A decline in their population or what is even more frightening, the possible complete disappearance may pose a grave threat to the environment and compromise many agricultural practices. Throughout the last century,...
The AICPA Code of Professional Conduct determines the ethical principles that guide employees’ behavior and decision, especially Certified Public Accountants (CPA), to handle various issues via specific statements. The code sets standards for auditor objectivity, integrity, independence, liabilities to colleagues and clients and defines acts disreputable to the accounting profession....
When it comes to distributing service to customers, the most significant phenomenon refers to the fact that it is challenging to predict their behavior. Service managers should consider this fact by determining the amount of accommodation that they need. It is an essential issue because more accommodation implies more cost....
Introduction Modern public companies are expected to file Form 10-K annually in order to report the specifics of their financial performance. This report is usually rather comprehensive and detailed to reflect what financial goals were achieved by a company during a certain period of time (Epstein, 2014). The purpose of...
Introduction According to Chris Mittelstaedt, employee empowerment and collaborative teamwork are important elements to be considered when starting a company. His entrepreneurial path follows the need for change in his career life or business. His past professional background was instrumental when he began his company since he wished to treat...
Introduction Project planning is the foundation of any project work success. Managers need to understand all the steps in the project planning process. There are several approaches to project planning but a few are universally acceptable as vital in project planning. This essay seeks to address the topic of detailing...
Introduction The leadership style determines the way the manager administers the work process. It is the leader’s behavior model, not depending on a certain management issue. Through a specific pattern the leader can achieve job satisfaction among workers and increase their productivity. The effectiveness depends on a specific management style....
Heineken defines its internal environment by following behavior principles, which are respect for people and the planet, competition, and safeguard for its assets. The company respects the rights of people who work for them and ensures a healthy environment in the workplace. Heineken encourages employees to share their concerns in...
Introduction Braintrust Toys is a medium-sized company specializing in toy-making that decided to shift from product development to an innovative strategy. Its new objectives include enhancing attributes and convenience of existing products, launching new products, developing new markets, hiring personnel that thinks innovatively, and hiring customer service-oriented employees to support...
Introduction Headquartered in Leverkusen, Germany, Bayer AG is one of the largest life sciences companies, and it was founded in 1863 through the partnership of Friedrich Bayer and Johann Friedrich Weskott. The company has a wide range of products covering areas, such as pharmaceuticals (prescription drugs, specialty therapeutics, and radiology),...
If I were to start my own business, I would choose sole proprietorship as the best business structure for a start. Its advantages are ease of organization and low organizational costs. It is the most convenient structure for a small business in terms of taxation and less risky than a...
It is impossible to make an organization function correctly if there is no list of the fundamental company values. In the period of the Talent Management changes (2003-2008), provided by the senior director of Maersk Group’s HR department and the head of HR, a significant meaning was attached to implementing...
Key Stakeholders R.E. Freeman in his book “A Stakeholder Approach”, defines a stakeholder as” a group engaged varied interests and participants, each of them may contribute and attain rewards as a result of activities of a company or business.” It is to be noted there is an interrelationship that is...
Introduction The purpose of this essay is to analyze the increasingly popular concept of servant leadership and to show in what way followership contrasts and at the same time complements it. The attitude to leaders in various spheres has changed dramatically, as young generations tend to be motivated by the...
Introduction A market is a system facilitating the exchange of goods, services, and information between its participants. This system is strongly influenced by market leaders, which can be a product, a brand, or a company with the highest percentage of total sales revenue. When there are market leaders, there are...
Introduction Change is necessary in the evolving business world, but only effective management leads to success. In my view, the likely root cause of Acme corporation’s organizational issues (increased turnover and decreased profitability) is ineffective change management by the HR function. The disagreements and strategy deficit at the senior leadership...
Concept testing is vital for making effective decisions that will improve a given organization’s performance and competitiveness. However, concept testing is often reduced down to marketing a finished product and getting “an initial reaction from customers before committing substantial funds to the product” (Cianfrone, 2019, p. 3). This marketing-oriented concept...
Introduction Woolworths company has been in operation since 1924 and is arguably one of the largest chain supermarkets in Australia. Like any other business, Woolworths is looking to expand its business operations internationally to acquire new clients and grow profits. The company is renowned for its high-quality meat and grocery...
My favorite store is Zara, which specializes in low-cost and fashionable clothing. As it is a clothing store, it uses merchandise to visually captivate customers and those who pass by. It was especially apparent the last time I went there. Zara primarily targets sight, which is supported by other senses,...
Servant leadership gained momentum several decades ago and has become quite a common approach to managing organizations on a global scale. An increasing number of people utilize this type of leadership style irrespective of the cultural background or the contexts they operate in. However, it is also necessary to note...
Numerous factors have all the power to influence the decision-making process of customers. While millions of people believe that the choices they make regarding different services or goods are rational, the reality is that individuals are driven by emotions determined by environmental factors. The first vital aspect relevant for the...
Introduction Every company, regardless of its size and overall performance, experiences the phase of startup, growth, maturity, and either death or revival. Each stage makes an organization face unique challenges. For the owners, it is essential to be aware at which stage the organization is because this would help to...
Unions are an essential agent in helping a company to ensure that the rights and needs of its employees are met. Therefore, increased safety of staff members and greater trust in relationships between employees and the company can be considered the key characteristics of a unionized setting. Rights of the...
Forecasting is the estimation of the value of a variable (or set of variables) at some point in time in the future. Typically, the purpose of predictive calculations in an enterprise is to provide information to the planning process. Forecasting proceeds from the assumption that if a company can at...
Introduction: Current Situation Electronic Document Management System (EDOCS) is one of the software instruments allowing organizations to monitor and control the operations of all of their departments and be a modernized institution. The current state of the US health care system, as stressed by scholars and even President Obama, leaves...
The first article I wish to summarize, “Behind the Counter at McDonald’s”, concerns Robin Leidner’s research conducted about the employees’ alienation due to the routinization of work. The author did a participant observation at McDonald’s as a model of formal rationality and standardized rules. The observation has shown that the...
The selected organization for this analysis is the Coca-Cola Company and the identified competitor is Pepsi. From the completed analysis, it is evident that the two companies have several departments working synergistically to ensure that the intended carbonated drinks are delivered to more customers in a timely manner. The departments...
Description of the Company Apple Inc. is a telecommunications firm that manufacturers sleekly designed communication gadgets such as iPhones, iPads, PCs, iMacs, and other software offerings that work together with telecommunication devices. Apple Inc is headquartered in Cupertino, California with over 350 retail stores globally (Hitt, Ireland & Hoskisson, 2012)....
Executive Summary Amazon.com is a US-based multinational company specializing in technological fields, including online retailing, digital streaming, and artificial intelligence. The vast majority of Amazon.com’s projects involve inventions, research, and development, which rely on the innovation strategy inherent in the firm’s business model. The history of the company demonstrates the...
Leaders should support the values and mission of their organisations to promote them and behave in a manner consistent with these objectives. Although some people believe that leadership is an inborn quality of an individual, I think that it is a combination of skill, knowledge and understanding of the fundamental...
Introduction Situational framework peculiar to different organizations impacts decision making regardless of its complexity. However, in complicated, complex, and chaotic contexts, the selection of the correct solution can be challenging because of the many unknown factors and high turbulence (Snowden & Boone, 2007). Under these conditions, the application of the...
Motivation is a significant factor in business, as well as life in general. It is necessary for any endeavor to succeed, from one’s day-to-day plans to major business undertakings. Furthermore, motivation has a major beneficial effect on the company, firm, or unit in general (Lorincová, 2019). Thus, maintaining motivation in...
Operation of any business, especially a multinational one, requires thorough planning and strategizing. Policies picked by the company for any local market depend highly on different factors, and consideration of them all is vital for the successful outcome. In the framework of this paper, Heineken’s business strategy on multiple levels...
Introduction It is imperative for all companies to set out their strategic plans which they use as guidelines and these plans indeed assist them in setting up the scope of their operations and controls which in turn ensure the sustainability of business and achievability of profits in the period that...
When it comes to business management, the aspect of competitive advantage always appears in the discussion. According to Kotler and Keller (2015), competitive advantage (CA) is a “company’s ability to perform in one or more ways that competitors cannot or will not match” (p. 304). In other words, it is...
Introduction One of the main parts of doing business is planning, including creating a marketing plan. It involves market analysis, review of competitors and organization’s features, and a set of measures to promote and sell goods. It cannot be underestimated, since the study results are taken as a basis for...
Cinemark USA, Inc., also known as Cinemark Theaters, is a US-based cinema theater chain founded in 1984 in Plano, Texas. In 2016, its revenue amounted to $4.6 billion, making Cinemark Theaters the most successful cinema theater in the US. The three main revenue streams are ticket sales, food, drink, and...
Introduction Whole Foods Market (WFM) is one of the most productive food retail companies in the United States. Its successful development was conditional upon the inclusion of social responsibility principles in business operations. However, the situation in the food market is changing rapidly, and WFM’s future progress now depends on...
Introduction The current report is aimed at investigating the effect of advertising on consumer behavior. Commercials and advertising messages have gained a significant level of influence on potential customers, thus defining the marketing success and the following revenue-generating of businesses. If the consumer is relevantly exposed to an advertised stimulus,...
Introduction As a relatively new concept, servant leadership poses numerous challenges for modern leaders seeking the best management approach. This style is often critiqued for being too similar to followership. While it has some identical core characteristics, understanding what is different is essential in shaping one’s approach to an organization....
Critical Analysis of the Operations Management Challenges faced by Nissan and their Approach to overcome such Challenges. (CLO1&3) Companies come across many operations management challenges that call for the rethinking of strategies to keep them in business. The automotive industry is renowned for its significant contribution to the global economy....
Porter’s Five Forces framework is used for evaluation of the competition in the industry, considering various factors that influence it. When applied to a particular company, this analytical method provides an understanding of the firm’s potential, as well as challenges and possible strategies for achieving the best outcomes. In this...
Management style plays a crucial role in today’s business activities. There have been many theories regarding management and employee motivation strategies. However, such theories might end up not working as planned, when put into practice. Furthermore, a strategy that has proved to be useful once may not be the option...
Background Coffee Maker Supreme is a worldwide manufacturer of coffee making machines. The company has achieved a global reach in the past few years through its modernized web-based sales approach. The company had manufacturing plants in four different locations across the globe. However, due to the increased demand for specialized...
Introduction The high level of competition and the rapid development of the business environment significantly impact the way companies evolve. In order to justify the reasons for an investment into a company, one should ensure that the company at hand effectively responds to the social, political, and business environments, as...
Introduction The prevailing literature asserts that the entrepreneurial character of a person or society is influenced by a myriad of demographic, environmental and personal factors (Hisrich, Peters and Shepherd, 2013, p. 24). The demographic factors impacting on the enterprising behaviour include gender, personal and family background, and the person’s early...
Introduction Across various business and economic spheres, the words “leader” and “manager” are often used interchangeably. While these concepts can exist in symbiosis, good managers are not always great leaders and vice versa. Understanding the fundamental differences and similarities in function, responsibilities, and personal traits can explain this contradiction and...
How the Concept of product life cycle applies to Regal Marine products Product life cycle is an extremely essential strategy in the marine vessels production. The results of having a life cycle plan enables Regal Marine to organize and lay down measures that incorporate the well being of the company...
Introduction Advertising is a crucial concept in the success of the company, its perception by the audience, and the social impact that it might have. Numerous businesses launch unique, controversial, influential, and robust campaigns that can stay in the memories of individuals for a prolonged period. Nike is a company...
Introduction Communication plays an essential role in any organization and its performance due to the fact that the given process determines how freely essential information flows from one person to another. This exchange of ideas and information allows people to increase their performance because outstanding communication directly affects the overall...
Iron Cycle of Growth Looking at the business cycle one is overcome by a feeling of despair that inevitable like the human body and like kingdoms there is the “iron cycle” of growth and then decay – an infallible law of Nature from which there seems to be no escape....
Identify a Current Problem The modern problem managers should solve in corporate social responsibility is the neglect of societies by the business organizations. Business firms are causing more harm to the people around them because they are not giving back to the communities but making them suffer from pollution and...
Norms, values, and behaviors of different cultures can often contradict each other. Therefore, an international company and its employees can be torn between the ethical principles of the host country, where they meet a completely different set of moral values. However, proponents of cultural universalism believe humanity lives in a...
Introduction A business model is a complex process or rationale that an organization uses for producing and marketing of finished goods to its customers. Companies tend to revolutionize their strategies by monitoring the economic, political, cultural, legal, and social recorded in the external environment. This paper gives a detailed analysis...
Push and Pull management philosophies The origin of the term push and pull can be traced back to supply chain and logistics management (Hugos 214). However, according to Nigel, the term is also used in marketing (76). The term describes the flow of information or products from one subject to...
When launching a business, an examination of the market is one of the major business plan constituents. However, the notion of the market consists of a number of definitions often confused. The examples of such definitions are the market segmentation and the target market. Although these terms are often misinterpreted...
Analysis Main Conclusions Stefan Kornelius analyzes the leadership style of Angela Merkel – the Chancellor of Germany. The country’s citizens go to election in a few days and in spite of her successful eight-year leadership, the Chancellor might lose the elections according to Stefan Kornelius (2013). The editor of Germany’s...
Time Management Self-Assessment Implementation of time management finds manifests in various types of activity. For example, taking advantage of a learning time, finding strategies to learn better and faster, compiling a list of things to do, etc. All of these demonstrates that time management capabilities are well-developed and of a...
Introduction An objective is a goal that guides the efforts of an organization to reach its target. Objectives are set as an element of effective planning. They are used to determine whether an organization has met set standards. Objectives provide direction for various activities and influence human behavior towards attaining...
In the world of business, companies need to choose appropriate plans to become successful in the market. Some of such strategies are connected with customer-oriented initiatives and waste elimination practices. Toyota is the company that first introduced the lean enterprise model and Toyota Production System, and it has already proven...
Introduction The modern day world is faced with a number of challenges. In America one of the major challenges is obesity with a large portion of the population engaging in unhealthy eating habits (Man-tao 76). The risk of health can no longer be ignored and the need for responsible restaurants...
Introduction Her Excellency (HE) Sara Al Madani is one of the brightest examples of the success of women in the entrepreneurial domain. She has started her career as a designer at the age of 15 and has since managed to garner recognition both in the native country and on a...
It may not be appropriate to underestimate the challenges associated with initiating and running small business entities. As a matter of fact, there are several small-scale businesses that often fail even when the economic climate is favorable (Dant, 2008). In a nutshell, there are a number of substantial hurdles and...
Introduction Good management is vital in any organization if it is to realize its set objectives. An ideal management system is characterized by good planning, organization, directing, staffing and controlling. If there is a failure in any of these components, an organization is bound to fail. This paper seeks to...
Employees develop their knowledge, courage, and experiences through working within a profession. Essentially, the development of employees within their professions undergoes various forms of manipulations depending on the level of experiences. Researchers present four stages which employees undergo during their transformation in an organization (Noe, 2010). The four career stages...
Introduction Energy is one of the fundamental aspects of human life. Ranging from domestic to industrial use energy, it is in great demand. The unlimited demands for the energy has necessitated the innovative ideas to ensure that the supply is constant even in future. Several countries have devised mechanism to...
Introduction Before work teams become mature and productive units they undergo a series of stages of development (Nelson & Quick, 2007, p.205). Dr. Bruce Tuckman in 1960 developed one of the most widely accepted groups development models, the Tuckman model. The models initially consisted of four stages namely; forming, norming,...
Management initiative is the key determinant of any organization’s performance. It is important to note that the success of any company is directly proportional to its leaders’ focus and the commitment of its employees. This paper is a management consultancy report that analyzes the circumstances that led to the difficulties...
Four Seasons Hotels and Resorts Four seasons have chosen and owned a short and a suitable domain name. As a result, its domain name has been easily memorized by its clients. Website Health Check Form Design/Conversion Features Do the website show hotel and destination images? Yes Does the website show...
Behavior-based safety management is an important part of any company because it helps eliminate risks in the production process. The food production industry is one sector that requires especially close attention to safety issues. The so-called DO IT method is useful when applied to jobs in the restaurant industry, leading...
Introduction Globalization has resulted in high competition hence; businesses are finding it necessary to put together their resources to ensure the achievement of the companies’ goals and objectives. The following paper indulges in the advantages and disadvantages of mergers and the central issues surrounding strategic alliances. Organizations form strategic alliances...
Introduction and Background We live in a world of diversity. From one part of the world to the other we come across people of different races and cultures. These differences in most cases translate to a different worldview and therefore a different way in which people go about their day...
Introduction The Disney Corporation is a popular company in the entertainment industry. This report will briefly examine the history of the company and discuss its products and services. The financial position of the corporation in the last five years will also be briefly discussed. This paper aims at presenting a...
Assessment This essay presents an assessment of a balanced scorecard used by an organization in a real estate business environment. A balanced scorecard serves as a performance management tool (Eckerson, 2011). When a company optimizes the implementation of a balanced score card, then the company assumes a capacity for managing...
Human Resources Management or the employee workforce is considered to be the most valuable asset or the resource of any organization. The people working in any organization are the basis of its existence and they are the ones who are responsible for building its image in the society and market....
Short Term and Long Term Issues Having been one of the pioneer companies in data processing, the DataClear Company was a real need in the world of software about ten years ago. The company experienced its ups and downs knowing exactly what the users wanted at the specific tie of...
Introduction Layout design refers to the configuration of equipment, work centers, and departments, with a view of improving the flow of work in an organization. Therefore, planning of a layout involves decisions on how to arrange centers for economic activity required by facility’s processes (Domschke & Krispin, 1997). If an...
Abstract Companies and organizations have turned to online marketing and advertising using web 2.0 technologies in order to capture the greater market that has now turned online. Web 2.0 can be summarized as a technology that uses new connections to expand its presence online. From the research which has been...
Introduction The significance of job design is to develop jobs that fit effectively into the organizational workflow. The narrower focus of job analysis focuses on utilizing a formal system to collect data concerning what people do in their jobs and then use the collected data to generate job specifications as...
The world today is very dependent on a value adding, effective and reliable supply chain. In order to gain a competitive advantage in the supply chain, a country needs to match the aspect which add value to the supply chain with a unique advantage offered by its infrastructure and ease...
Introduction Selection and recruitment processes in many organizations take different forms. This includes interviews, activities and tasks, internal selection and direct appointments without any vetting. During the selection of a team leader responsible for overseeing the rest of the team, different methods may be employed. Interviews and task assignment in...
Introduction Knowledge management (KM) simply refers to an area of study that promotes an integrated move towards identifying, examining, obtaining, and distributing an organization’s precise and tactic knowledge resources to meet its mission targets. It involves leveraging knowledge to optimize managerial efficacy and competence. On the other hand, knowledge management...
Urban Outfitters was founded and established in 1970 and is a company offering a mix of distinct merchandise incorporating music, contemporary art, and fashion (Heidi 150). They owe their success to their growing ability to be in a position to understand their customers as well as relate with them emotionally....
A company that arranges its products, services and activities such that they are pertaining to the demand and needs of the consumers is called a market-oriented company. On the other hand, a product driven company is one that makes interesting and intriguing products. It is believed that for a company...
Introduction The issue of motivating employees could be regarded as a strategy that calls for planning on a long-term basis. In addition, its impact ought to be felt by the entire work environment, with its implementation being accomplished continuously. For a long time now, management researchers and managers alike have...
Abstract The paper examines the various strategies used in global marketing. The paper starts with introduction then outlines the Porter’s five forces model in industry competition and the effects of the barriers in global marketing. Then the paper examines the differences that exist among local, national, international and global product...
Introduction External influences are those factors that affect business and the business has no control over these factors. Many external influences do exist. These influences can be economic, legal, environmental or technological. This paper is going to look at these four categories of influences in relation to the hotel industry....
Case study (BP’s workers) This case study is about BP’s Texas City refinery which is the third-largest oil refinery in the U.S. It is regarding the safety of the workers. There was an explosion in the Texas City refinery in 2005, March. The government investigated the causes of a blast...
Introduction Philips Company specializes in the production of household appliances. Its markets stretch across the globe with a market presence in over 200 countries. The company is among the leading corporations in the manufacture of household appliances with major competition from Asian producers (Philips, 2010). This essay will analyze five...
Introduction A consumer is defined as the ultimate user of a product/commodity or a service, while an organization is a social set up, separated by physical boundary with defined objectives. A consumer can influence an organizations buying behavior at the same time an organization can also be able to influence...
Executive summary Wal-Mart Inc. has been in existence since 1962. The retail store chain has significantly expanded in the global market segments in Europe, America, and Asia. Its powerful retail brand with “Everyday low price” slogan depicts its successful money-for-value pricing policy and strategy (Zook, &Graham 2006, p.15). Even though...
In the Alan Louis case study, the analysis of research data indicates a serious need for marketing. This is indicated by the fact that people who have received services from Alan Louis General and people who have never enjoyed their services have very different opinions of their services. The need...
Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps referred...
Employees are the organizational members of staff who are directly in touch with the targeted clients and this makes them the most critical feature of the organization. For a successful operational fiscal year, the Human resource managers have to ensure that they do recruit employees with potential and possess qualifications...
Introduction SMEs refer to the small and medium sized enterprises in the business world. They belong to the urban and the rural settings respectively. For a business to grow and prosper well, it has to involve itself in a number of activities. These activities are normally referred to as business...
Introduction Ask any American whether they have heard about Hallmark Cards and the answer is more likely to be in the affirmative. This company has been around the American social scene for the past one hundred years. It was established in 1910 by one visionary teenager named Joyce C. Hall...
Abstract Rogers is a communication service provider that produces phones as well as other data devices. In my study of the services provided by Rogers wireless international, I looked at three of its customer care services and their impacts on the operations of the company. Three articles were studied which...
Executive summary The marketing plan entails a marketing strategy for Red Bull energy drink. An overview of the external environment in the energy drink industry is given. The competitive challenges in the market are identified and hence the importance of developing an effective marketing strategy. The firm’s mission statement in...
Introduction Strategic management can be defined as either an art or science of business management strategy that helps to formulates, implement, and evaluate some specific decisions that prove very critical in reaching the organizational objectives (David, 2007). This definition, therefore, means that strategic management is a type of management inclined...
Introduction A company requires both physical and human resources for its operations. The human resource is the greatest asset that an organization can have; without it no business transaction can take place. It ensures that the business is run in the right way, and thus determines the current as well...
Outline This journal project discusses about different qualities of a leader like creativity, credibility, and the ability to handle conflicts in an organization. For the success of any organization it needs a good leadership. A good leader should have the ability to communicate with his followers and understand their feelings...
The way in which managers communicate change is very crucial to the success of a changed program in any organization. The communication style which the company decides to use should ensure that their staffs appropriately understand what will happen and why it should happen. They should also be in a...
Statistics show that close to ten percent of employees in all organizations are drug users. Drugs pose a great threat to the professional productivity of addicted workers. Drug addiction leads to improper performance of the duties for which the employee is hired. By introducing drug tests before and during employment,...
Introduction Global logistics, as the name well suggests, is a short form of global supply chain, which allows companies to expand beyond their domestic markets. Often considered as an extension of the domestic supply chain, global logistics work in accordance to a certain set principles, which in turn, govern and...
The aspect of sustainability is a major factor in determining the success of a business enterprise; it determines the ability of a business enterprise to develop intelligence measures which can be used in the analysis of opportunities and threats likely to affect the operations of the business. The aspects related...
Introduction The fashion market is regarded to be one of the most changing markets in the world, as the tendencies and trends change every season. On the one hand it provides the essential dynamics for the development of this business sector, thus, only companies with high competitive capacity may survive...
As any company that operates in the sphere of transportation and logistics, TNT Express has to pay special attention to the development of supply chain management; in particular, its management has to concentrate on such aspects as planning and control, work processes, and organizational structure. It should also be taken...
Business strategy According to welcome to Tesco plc: our strategy (Anon., 2009), Tesco has adopted a comprehensive business strategy which entails attaining consistent growth and increasing the scale of operation into the international market. The business strategy also entails attaining a competitive edge in terms of human resources. This strategy...
Terms of reference McDonald’s has started its journey in 1940 and they formed the McDonald Corporation in 1955 in California, USA with tremendous customers and worldwide goodwill (McDonald Corporation, 3). This paper has focused on Strategic Marketing Plan for McDonald Corporation’s brand the Burger King Corporation. Amongst scores of product...
Sustainable development in business environment helps modern companies to improve their performance and increase profitability. Marketing companies are usually described and discussed under steady-state conditions. Their structural forms and processes are determined, including such concepts as line and staff relationships, the division of responsibilities and authority, and group charts. Equally...
Introduction Many companies in the world are using internet-based systems that are cheap and simplify the information management process by removing the complexity, which makes the organisation more responsive and as result organisation generates more profit through revenue and saving. In addition, companies are trading together in electronic marketplaces and...
Abstract This paper defines the importance of brand loyalty as a desirable outcome in the total marketing mix and personifies brand bonding in the case of a college student who cannot live without Coca-Cola. A refreshment needs to be created by advertising, demand for Coca-Cola grew via an unusually fortuitous...
Introduction The world of business is a versatile dimension in present days where every convenient means for making it effective is one more chance to exceed domains of a company’s influence. In this respect the ability of a company to provide new projects in making business successful and closer to...
Introduction Strategy mix is essential for developing a company. Without accurate retail strategy no organization can work. Location, operating procedures, goods and services offered, pricing tactics and various promotional methods are very essential factors for development of a company. This is the age of survival of the fittest. In a...
Choosing what position to take in the market in which a business function is an extremely important part of a company’s strategy. Michael Porter identified three basic strategies which cover the range of positions that a business can take to compete in the market. These three strategies are Cost Leadership...
A brand can be related to the products or services and can define the functions, meaning, image, or benefits of those products and services; combining these two elements describe the concept of brand space. The arguments given by the authors in their article regarding the mistakes made by many organizations...
Executive Summary Arnold Leisure center is a sport, Leisure recreation outlet lead by a local authority. The core competence of its strategy is dedicated to the highest involvement of grassroots. The organization is more active for corporate social responsibility and equal opportunity. To organize the strategic analysis of the organization...
Introduction There are two concepts of culture that must be taken into consideration in the study of International Human Resource Management. These are the culture of the organization and the culture of the country to which the organization belongs. These two cultures influence successful management of human resource. Managing an...
Innovation and Product Development: Best Practices for Nokia Nokia is a global company specialized in communication technologies. For Nokia, the “art” of entrepreneurship can be defined as a unique vision of reality and the world around us. Markets for a new venture’s product are typically not homogeneous. For Nokia, product...
Introduction Capital investment appraisal is very important to the United Kingdom public limited companies in the 21st century. The increase of competition has made companies more sensitive to projects that are profitable to the organization. An investment decision to be undertaken by the company will influence the growth of the...
Acknowledgements This paper is result of work of the number of people among whom I would like to thank the public relations department of Sakhr Software Co., the officials of Sakhr Software Co. who facilitated the conduct of my research in their enterprise, and the scholars whose research works I...
In a highly competitive global business environment, it is no longer enough to rely on traditional methods of manufacturing and marketing products. This is the Information Age where information regarding a particular company, whether true or not, can easily drive up or drive down sales. This means that the business...
The organizational structure of an enterprise can be affected by a great number of factors, such as marketing strategies, operations, human resources, and others (Bateman& Snell, 2008). Provided that we are speaking about Ford Motor Company we should first speak about operations. As a representative of the automobile industry, Ford...
Introduction The psychological contract between the employer and the employee can be understood as an unwritten agreement, the formal definition of which can vary, but mostly revolve around expectations and beliefs regarding terms of an exchange agreement between the employee and the organization (Maguire, 2004). Accordingly, the agreement is not...
Managers and business organizations invest in information technology and systems because such strategies provide real economic value to the business. The decision to implement or sustain an information system presumes that the profits on this investment will be higher than that of other assets. These higher profits can be expressed...
Stakeholders have a great impact on product markets as they determine the main trends and product requirements for a future period of time. To decide what a customer means by more colorful, more durable, or stronger, and to build these characteristics into a product, can easily involve misinterpretations. Moreover, needs...
Executive Summary In the last decades, businesses and organizations have been faced with the need for restructuring to make them more competitive globally and better positioned to meet their present needs. This development has led to the implementation of changes that have left the workplace a battleground between employer and...
Meaning of Audit Reports An audit report is an account, statement, or description containing the final results or the conclusions of an audit. This report or account lists down all the information concerning or pertaining to the audit in a formal, final language. To be able to understand the term...
Introduction Several scholars have had their share of contributions to the field of strategic human resource management. They have tried to point out the different factors that play an important role in the ensuring of an efficient Human Resource Management strategy. Among those whose contributions have stood the test of...
Job Analysis support in pay decisions Job analysis involves collecting information that describes the characteristics and requirements of a certain kind of job. This information may include the required skills, experience, personal behavior and specific duties to be performed among others. It is through the data collected during job analysis...
Introduction Employee motivation has been given considerable importance in contemporary organizations in order to keep high productivity. Employee’s remuneration package affects the employee motivation and subsequently job satisfaction. Job designing determines the mechanism of the flow of tasks in consideration of employee skills and ability. Specialized jobs require extensive research...
Integrated marketing Communication refers to a general approach to marketing. This is aimed at ensuring that there is uniformity of message with the corresponding use of media. It involves the use of online and offline marketing sources. Online marketing channels comprise websites, e-marketing, internet TV, and blogs. Offline channels include...
The organizing function of management is a critical management activity that is closely connected with planning and leading. At ford Motor Company, organizing plays a crucial role in the manufacturing and retail sector used as a coordinated effort in order to adjust and balance its resources, and produce programs of...
Introduction Leadership can be described as the art of inspiring or moving people’s interests in performing a certain job with a common motive of achieving a set objective or goal. It’s concerned with the capability an individual has in influencing other people to commit their efforts in succeeding in a...
The new product, Veggie Burger, is a special proposition to all consumers who value healthy life style and follow dietary patterns. Rational for a product development is a new approach to cooking and new vision of customer’s needs and demands. In general, the proposed marketing strategy will deal with pricing,...
This is a report on Harrah’s Entertainment Inc. and its strategic position on the market. The company owns casinos, hotels, and golf courses. Historically, Harrah’s Entertainment Inc. sought to compete against the industry’s leaders by increasing its presence in foreign markets. The company’s mission states: “Each of our brands will...
Structure and Culture at British Airways British Airways is governed by six members in the leadership team. These leadership posts include the posts of Commercial Director, Chief Information Officer, Director of Engineering, Director of Investments and Alliances, Director People and Organisational Effectiveness and General Counsel (British Airways). These leaders basically...
Introduction The case analysis suggests that in the workplace, conflicts are caused by misunderstanding and a low degree of participation in problem-solving. Clearly, if the parties can agree on mutual objectives then the problem is far easier to resolve than if they have conflicting objectless and personal agendas. A year...
Summary Pamperzhou Day Spa is a newly opened spa service provider located in Freeway County, CA. The services it offers include the whole range of day spa experience including the “seven ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment,.. massage in a variety of styles,.. facial and...
