Impact of the Currency Exchange Rate on National Economy

Introduction Nowadays, business transactions become more and more complicated due to the interdependence between different economic segments. The currency exchange rate is one of the definers of the relationships and goods exchange in the international arena. The concepts of supply and demand and market equilibrium determine a value of a...

Davis Service Group Plc: Strategy in Action

Introduction The Davis Service Group Plc has been successfully expanding its operations in most parts of Europe through acquisition and organic growth. Consequently, it has turned out to take leadership in the textile services industry throughout the continent. The company has identified an opportunity in the Australian market for its...

General Motors Operations Analysis

Introduction General Motors (GM) is a symbol of the American automotive industry and culture. It is known for an exceptional quality of manufactured automobiles as well as a high level of competitiveness and significant impact on both national and global vehicle markets. GM was founded in 1908. Since then, it...

Analysis of Regal Marine Products

How the Concept of product life cycle applies to Regal Marine products Product life cycle is an extremely essential strategy in the marine vessels production. The results of having a life cycle plan enables Regal Marine to organize and lay down measures that incorporate the well being of the company...

The Yardstick Approach to Organize Information

Documentation is an integral part of running any business, as it helps to track and control progress, note errors, and consolidate decisions. For this reason, there are many types of reports that are suitable for various kinds of problems requiring a solution or justification. The yardstick approach is one of...

Human Resource Management Essential Competencies

The role of HR managers in an organization is difficult to underestimate since they manage the company’s most valuable resource – the workforce. Effectively managed employees are committed to their organization and do their best to help it achieve its strategic goals. To succeed in human resource management, HR professionals...

Nike Advertising Campaign: Marketing Ways to Advertise

Introduction Advertising is a crucial concept in the success of the company, its perception by the audience, and the social impact that it might have. Numerous businesses launch unique, controversial, influential, and robust campaigns that can stay in the memories of individuals for a prolonged period. Nike is a company...

UnitedHealth Group Human Resource Management

UnitedHealth Group Incorporated (UNH) is a managed healthcare company located in the United States of America. In 2019, it was ranked as the second biggest healthcare provider in the world with a revenue of 240.3 billion dollars. Certain factors most likely contributed to its high place in the industry, including...

Roles of NCOs in Panama Analysis

The case study at hand indicates that the successful completion of project management goals hinges on several critical factors, such as the identification of its scope and the integration of an effective infrastructure based on a meticulously built information management system. The latter is, in fact, at the top of...

Ten Traits of the Best Supply Chains

Every company’s goal is to effectively manage its resources, including products, as they move through the supply chain at the proper time, at a competitive price, and in the best quality. Supply chains bridge the gaps that occur when suppliers are located far from customers and help to eliminate the...

US and UK Corporate Governance Frameworks

Introduction Corporate governance can be defined as how companies and corporates are controlled and directed. Since corporates play an important role in the society of wealth creation, tax payment, and provision of employment, there is the need for them to be controlled, so that their operations ensure the maximum realization...

Business Practices and Sustainability

In our ever-changing world, innovation is one of the most important processes to exist. Nowadays, people seek changes that would bring the largest amount of value to individuals, organizations, and the environment. It is crucial for one to take into consideration the business practices of today’s companies. In his paper...

Airline Fuel Hedging Programs

Summary Overview The three airline companies in the articles face challenges concerning the logistics of fuel; thus, they focus on the use of fuel hedging programs. It is documented that Southwest Airlines has been posting impressive results. Fuel contract issues made the firm record losses in its third and quarter...

ZZZZ Best Co. Case Study: Key Events and Key Auditing Topics

Key events surrounding the case Barry Minkow learned the carpet-cleaning business from his mother and proceeded to establish his own company, ZZZZ Best Co., at the tender age of 16. However, the capital was a major issue and he soon started undertaking credit card forgeries alongside other frauds that provided...

Consumer Apathy as an Issue: Resolving the Problem

Introduction Among the problems that companies have to face presently, the increasing levels of consumer apathy represent the most challenging concern. According to Ross et al., the extent of apathy among buyers in regard to the promotion campaigns offered by companies has increased, which a reason for serious concerns (511)....

Dell and Ford Motor Company Virtual Integration

Dell Computers has gradually moved from vertical integration to full adoption of virtual integration as its new way of focusing on quality and reducing costs. Dell’s virtual integration also known as direct business model gave Dell Corporation a substantial cost advantage (Magretta, 1998, par 1). The new business model did...

HE Sara Al Madani: One of the Brightest Examples of Women’s Success

Introduction Her Excellency (HE) Sara Al Madani is one of the brightest examples of the success of women in the entrepreneurial domain. She has started her career as a designer at the age of 15 and has since managed to garner recognition both in the native country and on a...

Harvey Industries: Key and Underlying Issues

Introduction A competent approach to workload planning and allocation of resources can have a significant role in the functioning of a particular company and its competitiveness in the market. The problems of Harvey Industries are caused mostly by the unreasonable allocation of resources and insufficiently rational measures used to determine...

Anheuser-Busch InBev: International Marketing for Success

Introduction According to Anderson (2010, p. 28), “internationalization is one of the most important and pervasive forces that reshape the competitiveness of business environments”. It has largely shifted the basis of competitiveness in companies and makes it necessary to understand global regions as one vast market (Forsgren, 1999). Internalization has...

Journal Article Review: Initiating and Leading Change: A Consideration of Four New Models

Abstract Change is inevitable in the contemporary world of business. Novel innovations coupled with the desire to attain competitive advantage underline the massive changes in business strategies. Hence, in today’s competitive business environment, effective management comprises managers who are flexible and quick learners of new changes in management strategies. Change...

Green Product: Supply Chain Management

Introduction Supply chains can be considered as the blood vascular system of business. The focus on the supply chain can be seen in that a large portion of costs is associated with the effectiveness of the supply chain, not to mention another factor of competitiveness such as time reduction. In...

Borders Group: Business Model and Planning Case Study

Introduction Borders Group was started in 1971 by Louis and Tom Borders. The company began as an independent used bookstore in Michigan together with a book wholesaling business named Book Inventory Systems. The company’s first book superstore was opened in 1985 following several years of ongoing regional expansion. Over the...

Effective Communication in Business Administration

Introduction Communication in business has curved its own niche as an important tool used to drive the activities of a business. It is used to sell a product, publicize a business entity and pass information to both the internal and external elements of the business, among other uses. This report...

Motivational Pros and Cons of Teams in Organization

Introduction Both group and individual motivation are concepts used by organizations to explain social dynamisms in an organization. In either case, motivation is the driving force that directs and maintains behavior on a particular path that its purposefully intended to draw specific results desired by the individual or the organization....

Shinetsu Chemical Company: Organizational Culture

Introduction Organizational culture defines an institution, whether based on profit, the kind of products and /or services offered, their arrangement, goals, and employee behavior which sum up to create a feeling of culture in the organization. Most organizations in the world have different cultures, and this mostly depends on their...

Marks & Spencer Ethics and Corporate Social Responsibility

Introduction Corporate social responsibility has become a common business imperative in today’s globalized world. Newspapers, print and audio media are increasingly engaging in debates on benefits that businesses are likely to derive by conducting their businesses responsibly (Darwall, 2002). Management experts are not left in the debate; they are organizing...

Intermodal Transportation in the US and the EU

Introduction Transportation services contribute immensely to the economies of both the European Union and the United States of America. Other sectors of the economy such as the service and manufacturing industry rely heavily on the efficiency of the transport network in realizing their optimal value to the economy. The competitiveness...

Persuasion in Business Communication

Communication is a process by which information is passed from a source to a receiver. This means that for communication to take place there has to be an expression of thoughts, opinions or transfer of information. This can take place through written or spoken word or through symbols and actions....

Cultural Differences in Business & Trade

Introduction and Background We live in a world of diversity. From one part of the world to the other we come across people of different races and cultures. These differences in most cases translate to a different worldview and therefore a different way in which people go about their day...

Competitive Advantage: Sources of Competitive Advantage

Introduction According to Porter (1998, p.2), Competitive advantage is the ability of the firm to maintain its strong position against its competitors and continue making profits. Competitive advantage is gained by a firm that can beat its rivals in profitability. According to Porter (1998, p.2), cost advantage and product differentiation...

Marketing Plan for Red Bull GmbH

Executive Summary The marketing plan relates to Red Bull GmbH in its process of marketing Red Bull energy drink. The plan illustrates the marketing research conducted in the process of marketing the energy drink. The type of marketing research used is illustrated. In addition, the consumers and the competitors are...

DataClear Company Analysis: Global Market Position

Short Term and Long Term Issues Having been one of the pioneer companies in data processing, the DataClear Company was a real need in the world of software about ten years ago. The company experienced its ups and downs knowing exactly what the users wanted at the specific tie of...

Factors That Affect Variation in Supply Chain Networks

The world today is very dependent on a value adding, effective and reliable supply chain. In order to gain a competitive advantage in the supply chain, a country needs to match the aspect which add value to the supply chain with a unique advantage offered by its infrastructure and ease...

Tesla Motors Company’s Distribution Channels

Introduction Tesla Motors, established by three persons – Marc Tarpenning, Elon Musk, and Martin Eberhard is a corporation that creates a very high-routine electric games car and is supported by a large amount of elevated-profile shareholders. “Tesla’s goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly...

Marketing Communication Strategies: Domestic and International Markets

Introduction Marketing communication is a system used by managers to ensure timely and comprehensive input to the information and the decision-making process. In addition to these, it looks at the resulting production and expression of credible, persuasive representations of beneficial exchange opportunities with actual and prospective customers and other stakeholders...

Value Chain Management: The Pricing Strategy

Introduction Most companies in the world of capitalism always want more. They want more profit, more shareholder value, and more market share, among others. The realizations of these objectives have been attained through the successful initiation, development and management of a variety of factors that include value chain management in...

Mercury Shoes Company’s New Opportunity in China

Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market. It is...

Hilton London Paddington Hotel: External Influences

Introduction External influences are those factors that affect business and the business has no control over these factors. Many external influences do exist. These influences can be economic, legal, environmental or technological. This paper is going to look at these four categories of influences in relation to the hotel industry....

Nokia Company’s General Marketing Strategy

Nokia, a leading mobile manufacturing company is offering more that 25 different models of mobile handsets to its varied categories of customers (Mooij, 2010). This is strategically meant to meet specific needs of each group of customers. Since not everyone can be fully satisfied with homogenous or same products, groups...

Leadership Styles: Buffet and Ghosn

Introduction One of the most prominent names amongst leaders of the modern business arena is that of Warren Edward Buffet, CEO of Berkshire Hathaway. Another such important leader is Carlos Ghosn, current CEO of Renault S.A. France. Their approaches towards businesses and leadership styles prove that theoretical expertise single-handedly is...

Financial Management and Investment Banking

In the traditional process for issuing new securities, investment bankers perform one or more of three functions. Discuss those functions Financial markets are divided into two major types depending on the timeframe of issuing the deals. They can be primary and secondary as the former deal with the deals and...

Leader Development and Self-Management

The era that we are currently leaving in is one of unprecedented opportunities and in order to realize your goals in the professional career that you have chosen, then having ambitions in life and smarts will enable you to reach the highest goal that you have set for yourself in...

Four Stages of Marketing Internationalization

Introduction In the search for a greater and vast market, many companies globally decide to take their products to the international market. The need to reach out to the international market more often than not is faced with hitches and challenges one of which is the mode of entry into...

Lesson and Recommendations After British Airways Strike

Introduction Profitability is possible if the management protects the Company’s brand image while maintaining a good relationship with the workers. British Airways suffered major losses from the wild cat strike due to poor leadership that embittered the workers. Their loyalty and service to the BA were down-graded and treated unfairly...

JM Smuckers Company: Strategic Implementation

Executive Summary JM Smuckers is a public limited company which was established in 1897 within the United States Sauces and Condiments industry. The organization is keen on implementing a strategy that will help it increase revenue and expand its market. This strategy will include the introduction of such diverse consumer...

Human Resource Management and Personnel Management: Similarities

People often consider human resource management and personnel management to be the same thing labelled in different words. However both are significantly different in terms of their approach, their scope and their philosophy in management. Personal management is an approach of managing the employees of the organization through administration. The...

Brand Identity of Abercrombie & Fitch

Introduction A company’s brand is currently considered as an important marketing tool, which defines the relations of the consumers toward the company. Accordingly, this can be also true regarding sales volume, profit level, and other financial indicators, which are shareholders’ main objects of interest. However, financial indicators are often merely...

What a Leader Needs?

Outline This is a Journal Project on Leadership focusing on the leadership traits and skills. Today, we are living in a world were fierce competition is the order of the day in business circles. In this situation, only leaders who are having good leadership traits and skills can survive. The...

McKinsey & Company: State Farm Insurance Assessment

Introduction State farm insurance refers to an association of companies that render financial and insurance services. It is a dominant industry player and holds a large chunk of the market compared to its competitors. It ensures cars and homes in America and Canada. State farm initially dealt with insurance of...

Karl-Erik Sveiby: KM Today and Tomorrow

Karl-Erik Sveiby is world-renowned as he is one of the founding fathers of Knowledge Management. With over 20 years of experience, he is credited with the development of most of the concepts associated with knowledge management today. According to Liebowitz, Knowledge Management (KM) is the systematic and explicit application of...

Delegation in Leadership Process

Outline This is an essay which discusses some questions related with delegation, which is a core element of leadership. The discussion questions are – Is delegation significant in leadership? Will leadership work without delegation? And what are the respective roles of leaders and followers in the delegation process? Introduction Is...

Markstrat Simulation of Strategic Marketing

The simulation was a group activity and each of the team members was given their specific roles to play. The key roles that were related to the simulation were as follows: (1) team leader, (2) marketing coordinator, (3) R&D coordinator, (4) budget controller, and (5) inventory management. The simulation aimed...

Reflections on Managing Multicultural Teams

As a Tem Leader, what could you do to help a multi-national team work more effectively than a domestic team? What major problems might occur and how might you best handle them? Cross cultural conversations have become the basic pillars of the global business success or failures. At workplace, it’s...

McDonald Corporation: Company Marketing Strategy

Terms of reference McDonald’s has started its journey in 1940 and they formed the McDonald Corporation in 1955 in California, USA with tremendous customers and worldwide goodwill (McDonald Corporation, 3). This paper has focused on Strategic Marketing Plan for McDonald Corporation’s brand the Burger King Corporation. Amongst scores of product...

The Concept and Power of Company Alliances

The importance of alliances in focus To begin with, the system of global management is versatile in its methods and practice of saving the previous as well as reaching new positions for high-end companies and those which are developing fast or slow. The reason is that the most of global...

Antecedents of Brand Loyalty: The Case of Coca-Cola

Abstract This paper defines the importance of brand loyalty as a desirable outcome in the total marketing mix and personifies brand bonding in the case of a college student who cannot live without Coca-Cola. A refreshment needs to be created by advertising, demand for Coca-Cola grew via an unusually fortuitous...

Steps in Problem-Solving Strategy

Introduction In professional and education and indeed in general everyday life, we encounter a myriad of problems that requires us to solve. A problem, therefore, can be described as a gap that separates the present state from the desired state (Davidson & Sterberg, 2003). This state produces on one hand...

Why People Work: Discussion

Individuals have different notions regarding work or employment. For many, it is a means to life and survival in society whereas others view it as an excuse to unleash one’s creativity and talent. From firefighters to urologists, from ushers to designers, each has their own views and opinions regarding their...

Toyota Corporation: Organizational Assessment

Toyota Historical Sales Analysis Toyota Corporation, which is considered to be one of the largest automakers in the world, started to function as Toyota Motor Corporation in 1935. The achievements of the company have always been followed by customers’ needs satisfaction. The analysis of the Corporation historical sales since 1937...

Selection and Recruitment Process in the Organization

Introduction Recruitment is basically a business activity that comprises all the processes that are involved in the identification, attraction, and selection of individuals either from within or without the organization to fill pre-identified job positions. Basically, the recruitment process involves a number of activities which includes identification and attracting of...

What Is Meant by ‘Glass’ and ‘Concrete’ Ceilings? How Are These Barriers Constructed and Manifest in Organizations?”

Introduction This paper is about managing diversity in an organization, this paper will critically examine the challenges that are faced by the HR managers in regard to managing diversity in an organization for example, barriers like ‘glass’ and ‘concrete’ ceilings are constructed and they manifest within the organization. Diversity can...

A Website for Selling Furniture

In a highly competitive global business environment, it is no longer enough to rely on traditional methods of manufacturing and marketing products. This is the Information Age where information regarding a particular company, whether true or not, can easily drive up or drive down sales. This means that the business...

Toyota and Southwest Airlines Success Stories

Introduction Some companies prevail over their competitors. Businesses are aware it is not a matter of luck, but success in business organizations is a product of many factors, the most important of which is careful and honest planning and implementation of company strategies. Strategic management is the work of the...

Collective Bargaining in Public Sector

A union (labor union) is an organization that is formed through workers coming together to achieve common goals, in very key areas such as the conditions of work. Unions are legally recognized as worker’s representatives in many companies and industries. According to John, (p24) “In most cases, unions are found...

Decision-Making Process: Stages and Basic Principles

Introduction Personal or professional, decision-making is always tough and requires step by step approach. Before making a decision, different alternatives are considered and they depend on the importance of the decision to take. After finding different alternative solutions, they are analyzed to choose the best alternative (Mellers, Schwartz, & Cooke,...

Traditional and Modern Employee Compensation Systems

The practice of providing a title rather than substantial compensation The business environment today is different. The difference has been brought about by new knowledge of work, global competition as well as outsourcing. The employee compensation plan of many companies, however, is still rooted in past practices. Modern employee compensations...

Case study: Employee Resourcing Strategies

Introduction Human resource is a key element in an organisation. For an organisation to be successful, it is important that the management implement a comprehensive employee resourcing strategy. According to Kevin (n.d, p.2), employee resourcing refers to matching an organisation’s future requirements and supplying it with committed, qualified and experienced...

Pretentious Diction and Dying Metaphors in Business Communication

Pretentious diction and dying metaphors While writing an essay, one needs to be conscious about mainly four topics: they are dying metaphors, operators or verbal false limbs, pretentious diction, and meaningless words. If anyone wants to complete an essay without making any nonsense, they must be aware of these topics....

Employee Motivation and Pay Plans

Introduction Employee motivation has been given considerable importance in contemporary organizations in order to keep high productivity. Employee’s remuneration package affects the employee motivation and subsequently job satisfaction. Job designing determines the mechanism of the flow of tasks in consideration of employee skills and ability. Specialized jobs require extensive research...

Professionalism in Planning and Code of Conduct

Introduction According to the November 2002 issue of Academy for emerging medicine on professionalism and code of conduct for physicians, professionalism is viewed as “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” (p. 1). This definition enlightens us on the existence of a...

Health, Fitness Organizations: Profit Center Programs

The paper explains briefly the evolution of health and fitness centers as profit centers. Based on some common definitions of profit centers, it also attempts to explain why such strategic business units need to be introduced in the health and fitness industry. It states the common perception that the industry...

Harrah’s Entertainment Inc.’s Strategic Management

This is a report on Harrah’s Entertainment Inc. and its strategic position on the market. The company owns casinos, hotels, and golf courses. Historically, Harrah’s Entertainment Inc. sought to compete against the industry’s leaders by increasing its presence in foreign markets. The company’s mission states: “Each of our brands will...

Conflict Resolution: A Constructive Approach

Introduction The case analysis suggests that in the workplace, conflicts are caused by misunderstanding and a low degree of participation in problem-solving. Clearly, if the parties can agree on mutual objectives then the problem is far easier to resolve than if they have conflicting objectless and personal agendas. A year...

ABC Corporation’s Corporate Social Responsibility

ABC Corporation, as a financially-oriented corporation, has come under a great deal of scrutiny and criticism for perceived unethical conduct, particularly in light of larger recent economic issues. Although not necessarily coming under direct fire, there is a need within the corporate environment to strengthen the reputation of the brand...

Security Managers’ Functions and Responsibilities

Introduction Security management is a broad field of management that involves a wide range of asset management activities, the physical security as well as functions that relate to the security and well being of organizational human resources. Just like all the other functions of business management (risk management, marketing management,...

Primark: Company Analysis

Executive summary Primark is one of the largest retail outlets in Ireland. With approximately over 187 stores it also has branches in United Kingdom, Spain and Holland. The company employs more than 27,000 people. it has the largest market share in Ireland and United Kingdom in the growth retail sector....

Construction Companies and Ethics

The construction industry experiences many challenges. Some of these challenges include bid shopping, reverse auctions, false claims, threats as well as employee misappropriation. The construction professionals feel that the industry is ruined by an increase in unethical behavior. The role of construction ethics is to ensure that ethical practices and...

Empress Luxury Lines Company’s Decision-Making

Introduction The case in quetion concerns Empress Luxury Lines, a world-wide known cruise line. Top management of the company is planning to intentionally damage underground lines to get coverage from the insurance company. The obtained money is expected to be used for the computer system upgrade. Kevin Pfeiffer, a computer...

Supply Chain Collaboration in Kernels Popcorn

Modern business houses have been involved in an enormous pact of debates regarding the collaboration of supply chain management. On the other hand, the dialogue about primary considerations for supply chain collaboration usually doesn’t get to the specific way out of how the collaboration in the supply chain works, how...

Motivational Factors in the Workplace

Introduction There are a lot of misconceptions in the workplace as to how to motivate employees to perform at optimum levels. Most managers especially those newly appointed unknowingly try to implement models and styles that worked for them but are not necessarily the norm for everyone. Occasionally, employers or managers...

Caesars Entertainment: Human Resource Management Issues

Introduction Caesars Entertainment is one of the leading gaming companies. It was established in the year 1998 as Park Place Entertainment and later re-named as Caesars Entertainment in 2004.The Company is headquartered in Las Vegas. It owns 29 properties in five countries and has about 54,000 employees. Caesars Entertainment operates...

Marketing Research for Hobbs in Birmingham

Background Hobbs is a store that sells clothes and accessories and it primarily targets wealthy people. The marketing strategy that the firm wants to start for the year 2009 is aimed at raising the footfall. From the analysis from Mosaic, it is clear that Birmingham is a place that has...

Competitive Advantages for Yahoo

Introduction Yahoo is an internet services provider in the global community; it has grown for a period of time now as a portal company. The company has had its share of challenges and success just like any other company in the market. The company has a huge market share and...

Coca-Cola Light: Public Relations and Marketing

Introduction Public relations (PR) is one of the tools used by marketers to inform potential consumers about a product and its characteristics. The communications process is concerned with the dissemination of stimuli and their perception, impact, use, and effectiveness. Coca-Cola Light is a sugar-free, low caloricity beverage. For this product,...

Management Education Is the Key to Successful Career

Introduction Effective and qualitative education is a core of any profession as it gives future private and public employees a chance to master knowledge and skills crucial for effective performance. Management education is important because it supplies future managers and administrators with knowledge and innovative ideas, practical examples and analytical...

Global Challenges Facing Organizations

Introduction In their operations, it is common for organizations to face various challenges that are often an obstacle in the operations of the organizations. Likewise, the United Nations, Imperial Tobacco, HSBC and Norwich Union have faced global challenges that have necessitated action to overcome them. The report herein looks at...

Wal-Mart: Strategic Management Analysis

Introduction The global economy is facing a downturn due to looming oil prices. The US economy is in recession and it has hit the corporate America. Even in such a scenario, Wal-Mart Inc.’s, United States’ sales and profit surged in the first quarter of 2008. even then the giant discount...

Starbucks Corporation’s Management Skills

Executive Summary This section indicates that the primary goal of any business is to increase its market share in its industry to increase sales which in turn lead to an increase in profit levels. Research indicates that for a firm to attain such objectives it should be efficient and effective...

Non-Executive Director: Definition and Responsibilities

Introduction A company whether it is a big or a small company, it will derive advantage from the exposure and experience that a good non-executive Director can transform. Non-executive Directors can offer a priceless involvement in the corporate decision-making practice, in influencing corporate strategy and in the distribution of resources...

Bank of Credit and Commerce International Case

Introduction When the branch offices of the Bank of Credit and Commerce International (BCCI) in seven countries were raided and taken control of by the law enforcing agencies in the respective countries in early July 1991 one of the major bank scams involving billions of dollars was brought to light....

Coca-Cola Company’s Strategy & Globalization Issues

Introduction As trade barriers are minimized and information is being de-regularized the world is becoming a ‘global village’. Elements like outsourcing, environmental stability, globalization; sustainability etc has changed the working patterns of organizations. Multinational corporations are increasing day by day and they are usually criticized because of issues like environmental...

Zara Company Delivering and Creating Customer Value

Executive summary This report evaluates the Zara Company and its market position and how it achieved this successful business feat. Zara is a fashion design company which produces ready to wear latest competitively priced designs to fit its customers who principally are from the mass market. The report Compares and...

Marketing Strategies for Launching a New Brand

Introduction Brand positioning, product differentiation and understanding competitors are three distinctive marketing strategies for launching a new brand in the market dominated by one brand. Through these strategies, organizations aim at make continuous improvement in their product marketing strategies for sustaining in the industry, with a sizeable market share. By...

Lakeland Wonders: Case Study

Executive summary The case of the Lakeland Wonders is the classical example of the conservative outlook of the business world. Cheryl Hailstorm, CEO of Lakeland Wonders, proposes progressive modifications of the company’s development strategies, while the senior management resists them stressing the possibility of failure in international markets resulting in...

Organizational Culture and Employee Engagement

Introduction Organizational culture represents what an organisation is and not necessarily what an organisation should have or what it has. It is more sublime and differs from the hype created by terms such as corporate social responsibility. It is made up of the experiences, values, attitudes and beliefs and is...

Sony Company’s International Business Strategy

Effective international business strategy prepares managers for heightened international competition. It gives them the potential to negotiate and manage firms and organizations in varying cultural settings. The strategies help the managers to be able to market their products across the continent. Managers should address international business with a discipline-based framework...

Management Concept: Organization Culture

Introduction Organizational culture is the one that determines the behavior of the organization as a whole since the kind of values and mentality that the people running the system have in mind are dependent on the organizational culture. New employees that have different mindsets from that f the culture are...

Boost Juice Store in Adelaide: Strategic Management

Introduction Organizational structure can be defined as the approach in which a business is structured with regards to management and it usually determines the overall performance and achievement of an organization. Businesses are faced with a lot of challenges in there undertakings as a result of the ever changing and...

Pay for Performance: Fact or Fable

Introduction Employees are the key drivers of any organization be it profit either making institution or charity organization. People working in any organization determine the success, market competitiveness, and future of that organization. This is the reason why in every organization there is a personnel department. This department helps in...

The Concept of Positioning in Marketing

Introduction Positioning strategy defines how the company products differ from competitors’ products. Therefore, Positioning is the process of designing the company’s image and value offer so that the customers understand and appreciate what the company stands for in relation to its competitors. A Positioning strategy adopted puts a company in...

Zara Market Segmentation

Zara Market Segmentation: Introduction The concept of market segmentation plays an essential role in setting up a company’s target customers. By selectively choosing the main market sector, a firm can deliberately increase its competitiveness in this given segment. It allows organizations to be more efficient and concentrate on specific products...

Google’s vs. Welocalize’s Human Resource Planning

HR planning is one of the key business processes aimed to hire and retain a skilled and talented workforce that would assist them in meeting various strategic goals. HR planning systems include a plethora of activities concerned with the evaluation of organizational workforce needs, development of projections for manpower development,...

Managerial Accounting Concepts in Health Care Industry

Introduction The continuous increase in the cost of providing health care has resulted in additional pressure on the health care providers to extend their services to their patients in a more cost-effective manner to meet the challenges of retaining the patients as well as maintaining the revenues. To meet these...

Risk Management: International Financial Risks

Introduction A company going international will face or encounter risks that are different from those faced in the home country. The risks in International transactions include foreign exchange risks and political risks. Foreign exchange involves things like currency shortages, depreciation, and increase of public debt or exchange rate fluctuations. Proper...

The Potential of Liquid Soap in the Thai’s Market

Introduction In this report, we decided to explore the possibility of introducing Simple liquid soap from the United Kingdom (the fifth largest exporter) to Thailand. Although the general soap market in Thailand is declining, the liquid soap market is growing continuously. For example, the leader of the soap market, P&G,...

Cultural Difference in Leadership and Communication

The structure of the workplace is changing rapidly due to globalization. For example, Office for National Statistics reports that the workforce in the United Kingdom is presented by various groups of the population, including those coming from British, Indian, Chinese, and Pakistani backgrounds. The employment rate of individuals coming from...

Mobile Phones of Consumer Choice: Market Research

Introduction Market research is the process of collecting information regarding the product of a company from the market. It gathers information about the product in terms of the customers, competitors, market and future market potentiality of the product. “Various methods of market research are used to find out information about...

Profit Maximization Ethics and Corporate Social Responsibility

Introduction Traditionally, the duty of company’s management is to improve the financial welfare of the shareholders of the company by maximum profits provided it is under the law. This is the canonical law and economics account (Elhauge: 2004) Companies are therefore liable for any act(s) that causes more that usual...

Voyages Soleil Tour Operator’s Hedging Decision

Case Introduction Voyages Soleil (VS) is one of the leading tour operators in Quebec. The organization has managed to establish strong relationships both with its customers and suppliers. The company’s owner Jacques Dupuis needs to decide how to manage VS’s foreign exchange obligations. Vendors accept payment only in US dollars,...

McClelland’s Theory: Organizational Relationships

Introduction Employee motivation is an essential aspect of managing relationships in the organization and enabling better efficiency of daily work. Human capital management techniques allow employing different strategies for improving motivation. While Abraham Maslow’s theory outlines the basic needs and motivation factors, other researchers further developed this theory to gain...

Goodwill Industries: Job Training, Thrift Stores & Sustainability

Introduction Goodwill Industries International Inc. often referred to as Goodwill, is a US-based nonprofit 501 organization. Goodwill helps individuals who struggle with obtaining a job and handling employment by providing job training and employment placement services. Goodwill frequently launches community-based programs and initiatives and hire veterans and job seekers with...

COSCO’s $1B Investment in Piraeus Port: FDI Analysis & Strategy

Introduction COSCO Group’s planned investment of approximately USD 1 billion in a large Greek port, Piraeus, serves the company’s strategic goals. Through this initiative, the enterprise will obtain a chance to facilitate access to European markets and, thus, increase the volume of exports to the region (Paris, 2019). To understand...

Negotiation Plan Development: Elements & Tactics

Introduction Negotiations are an important business instrument that helps companies make good deals, thus increasing profits and extending the scope of their activities. Negotiating is a skill that can be learned, so procurement specialists should be trained to do their best at the bargaining table. This training guide will explore...

Connection Between Management and Leadership

Introduction Management and leadership is an essential topic for discussion in the context of business because they have a direct and significant impact on the operation and require specific competencies, especially in the modern world were globalisation is changing the competitive advantages of firms. To fully understand the concepts that...

F. Mayer Imports Pty. Ltd. Hedging Foreign Currency Rates

F. Mayer Imports Pty. Ltd. is an Australian firm that specialized in importing European food products to distribute them in Australia. As the company dealt with high-quality products, it was not a surprise that annual product procurement amounted to approximately €70 million (Wallace 1). By 2014, the company distributed over...

Thriving in a Competitive Global Context: The Case of Sanofi

Macroenvironmental factors affect the performance of every business and require companies to alter their strategies in a way that allows overcoming external and internal risks and capture opportunities more effectively. It is valid to say that international pharmaceutical enterprises must strive even harder to adjust to environmental influences because the...

Effective Workplace Negotiation Strategies & Skills

Employees and Employers Knowing how to handle and relate to a supervisor is no less important than what requirements should be made to the subordinates. Without this, it is difficult to find a common language with both the boss and subordinates. Using these or those norms, an employee can attract...

Under Armour Company’s Strategic Audit

Current Performance and Mission Under Armour is one of the leading brands in the sports clothing industry, which specializes in the invention and distribution of athletic apparel, footwear, and various sports accessories. Under Armour was created in 1996 by Kevin Plank as a result of an attempt to solve a...

Lead Like Jesus: Critical Book Review by Ken Blanchard and Phil Hodges

Thesis and Purpose of the Book In the book Lead Like Jesus, the authors Ken Blanchard and Phil Hodges develop an entirely new approach to leading and influencing people – servant leadership. The idea is hardly unique as it is familiar for people from the Bible for thousands of years....

Hopworks Urban Brewery: Case Study Analysis

Executive Summary The case study focuses on Hopworks Urban Brewery (HUB), a small craft brewing company producing and selling organic beer in Oregon. The company currently has a good position in the local market and considers future development opportunities to increase market share and profit. The paper provides a thorough...

Zero-One (0-1) Integer Model

Summary Zero-one (0-1) integer linear programming represents a mathematical method that uses a set of binary answers (yeas and no) to solve with two mutually exclusive options (Anderson et al., 2016). The method has a wide application in different areas of life, ranging from the world of finance to everyday...

Blue Ocean Strategy and Framework

Blue ocean strategy underscores a policy that challenges organizations to distance themselves from the aggressive competition through the establishment of unexplored markets that make extant rivalry inappropriate. One of the rationales behind Kim and Mauborgne (2004) using the colors blue and red is to portray different markets illustratively. In the...

Nike Inc.’s Analysis and Marketing Plan

Introduction Nike Inc. is one of the premier international companies in the sportswear industry. Its brand name and iconic logo are associated with high-quality shoes, gear, and sports equipment. The company employs over 73,000 workers and its current revenue stands at over 39 billion dollars (Nike, 2018). Nike keeps an...

Implementation of Knowledge Management in the Workplace

Introduction The success of companies is strongly dependant on their ability to create, disseminate and use different forms of information. Business administrators regard knowledge management (KM) as one of the prerequisites for the competitiveness of enterprises (McDermott and O’Dell 2001). This paper will discuss several questions related to the implementation...

Role of Risk in Change Management

Introduction The identified risk is the fact that teller connects are currently being implemented in SunTrust Bank to allow clients to access banking services remotely (Santana, 2015). Traditional banking allows clients to physically visit a bank and do their transactions. However, through SunTrust’s teller connects, the clients can use just...

Byfield Business College’s Change Problem

Introduction Organizational change is a challenging endeavour because it affects many structural units and employees. Without adequate change processes, such ventures often fail because of many resisting forces. Therefore, it is imperative to plan the implementation carefully and communicate the ideas to employees correctly. This paper analyses the case of...

TechFite: Case Study

The Organizational Needs of TechFite As evidenced in the case study, TechFite is an organization that worries about the inadequacy of its cybersecurity systems. At the same time, due to being involved in NASA’s space program, it represents a likely target for hacking attempts and corporate espionage. Its vulnerabilities are...

The Coca-Cola Company’s Communication Plan

Communication Strategy So far, the Coca-Cola Company has been pretty efficient with its verbal and written communication. The communication analysis has shown its strong suits that should be capitalized upon and make part of subsequent strategies. Firstly, the Coca-Cola Company might want to develop the ideas of diversity further, demonstrating...

Quantitative Techniques in Business to Manage Quality

Abstract Business organizations are facing quality issues concerning their operations and products. Business scenarios are rapidly changing at a time when phenomena are not only influenced by the traditional aspects of economics but also by an accumulation of data. Therefore, management teams should adopt the best techniques to handle these...

Group Communication in Organizations

I believe that insufficient development of communication is the main obstacle to achieving the effectiveness of the activities of the organizations. The exchange of information is an essential link in all the activities of the organization. Therefore, if communication links, both internal and external, do not exist or operate, this...

Digital Strategies Transforming Bonobos in the Fashion Retail Market

Introduction Fashion retail is one of the most popular business sectors in the modern era, and actors in this sector need to recognise how market strategies are rapidly changing in order to be profitable. E-commerce is among the highly successful approaches in the fashion industry since with its help, companies...

Spin Master Company’s Analysis

Executive Summary Spin Master is a widely recognized multinational company that specializes in manufacturing toys of different types and interactive games, as well as entertaining digital content for children. The company is based in Canada, and it operates in the Americas, Europe, Asia, Australia, and some African countries. Spin Master...

Walmart Porter’s 5 Forces Analysis

This Walmart Porter’s Five Forces analysis will reveal why the company is on top of retail industry. Check it out to learn about Walmart bargaining power of buyers and more. Walmart Five Forces Analysis: Introduction Having recently rebranded itself as not merely a chain of stores but an experience that...

Federal Express Corporation’s Ethical Perspective

Introduction The Federal Express Corporation (FedEx) is an American company that operates in the field of delivery services. The company is distinguished by its overnight shipping and the introduction of tracking technology that allows monitoring the delivery in a real-time manner. The philosophy adopted by FedEx is based on the...

Authentic Leadership in the Construction Industry

Introduction Leadership remains a critical practice or strategy in every field, organization, and institution. Within the construction industry, there is a need for managers to promote and portray desirable attributes that can empower followers and make it possible for them to deliver positive results. Many projects are usually complex, demanding,...

Coca-Cola Company’s Strategic Analysis and Management

The development of many modern and well-known brands depends largely on how effectively the principle of managing all the areas of work is organized. In various corporations, directors pay specific attention to those spheres that they consider the most significant – interaction with consumers, building partnerships, attracting sponsors, and other...

Coca-Cola’s Strategic Management, Mission & Vision

An attempt to transform the goals and aspirations of a certain company into a holistic picture is formed by its mission and vision statements. To attract consumers, to interest potential investors, and to argue the strategy of work clearly, relevant slogans are approved and promoted. As a target organization to...

Muja’s Poultry Farm’s Business Plan and Management

Introduction Poultry farming is one of the most fitting and profitable business models for Texas. The state has all the necessary prerequisites encouraging such activities. The business memorandum provided below describes Muja’s Poultry Farm as well as its products and services, business location, equipment, and the documents required for launching...

H&M, Zara, Benetton Firms Supplying Fast Fashion

Introduction Fashion has become incredibly fast-paced. The ability to mass-produce numerous articles of clothing and make them available and affordable to the general populace has increased consumerist tendencies across the globe. Changing clothes every season has become the norm for upper and middle-class customers. As such, the most successful fashion...

Coca-Cola Company: Management Overview

Introduction The purpose of this report is to assess management’s effectiveness and efficiency in the Coca-Cola Company. According to the official information available at website, the Coca-Cola Company is an American corporation, a total beverage company, offering over 500 brands in more than 200 countries and territories. The company owns...

Novartis: Evaluating the Marketing Mix

Introduction Different companies are situated in Miami, Florida; they have different products, services, and activities that define the company’s scope of operations. One of the companies that are located in Florida is Novartis, a pharmaceutical company that originates from Switzerland. This paper will analyze the marketing mix of Novartis, present...

Virgin Atlantic Airway’s Employee Treatment

Introduction Human resources are widely considered to be critical to organisational success. Companies should strive to develop a motivated and committed workforce in order to improve organisational functioning, boost performance, and successfully implement organisational changes. When planning an organisational transition, it is thus critical to acknowledge the effect it will...

Jack Wills in China: Fashion Consultancy Project

Methods of Entry In 2018, the Chinese market offered a vast opportunity for a fashion company, with a plethora of resources and extensive options for reducing the number of expenses taken in the course of producing clothes, promoting them, and delivering the end product to a target demographic (Bonetti 2014)....

Perspectives of Corporate Social Responsibility

Introduction Businesses, especially large multinational enterprises, affect the lives of communities where they operate, having the power to bring either a positive or a negative change. The idea of corporate social responsibility (CSR) implies that these companies integrate strategies that affect societies and the environment, making these elements an important...

Walmart’s Strategic Aspiration: Mission, Vision, and Philosophy

Introduction As a large retail company, Walmart established its presence in the American market quite a while ago. The organization has been widely popular ever since, becoming global within a relatively short period (“Our history,” 2018). If exploring the history and philosophy of the organization, one has to admit that...

Nike Inc. and Adidas Group: Business Direction and HR Planning

Industry Background The sporting gear industry occupies a significant place in the business environment in Canada. The industry’s code, according to the North American Industry Classification System (NAICS), is 339920, which refers to sporting and athletic goods manufacturing (“NAICS Code Description”). The reason for choosing this business field is because...

Personal Success Factors in the Business World

The fast development of the business sphere preconditioned the appearance of multiple opportunities for individuals to engage in various activities and generate income. However, the popularity of the given field also fosters the increase in the level of rivalry that becomes a severe challenge to both companies and people. Under...

The Case of Salesforce and Wegmans Food Market

Most organizations have unique practices that give them a competitive advantage over their competitors. It is true that employees choose to work in organizations that can enable them further their careers and at the same time also satisfy any of their other personal goals and objectives. The ranking of companies...

Spa Area and Treatments: Monitoring & Maintenance

The spa industry is pretty young and for almost 20 years and it, like any developing industry, has been constantly changing, adapting either to certain economic conditions or to new customer needs. Sometimes the industry itself dictated fashion, having caught the vector of human desires for a change in lifestyle...

Predictive Analysis in Business: “Moneyball” Film

Introduction Predictive analysis is a powerful tool for businesses and individuals; it has started to be used extensively over the past several years. Its elements are portrayed in some movies, in which characters use predictive analytics for decision making. Moneyball (2011) can be considered one of the examples of movies...