Effective Strategies for Product Launching and Communication in Business

Literature Review of Marketing Activities in the Launching of New Products Launching a new product into the market is a very critical process in marketing management. According to Hauser and Shugan (2008, p. 78), when introducing a new product, a firm will need to engage in a series of activities...

Swarovski Company’s Marketing Approach

Introduction Companies that want to achieve their business potentials must be innovative and competitive. This approach will make it easier for firms to implement new strategies that can augment their competitive advantages (Rupini & Nandagopal 2015). Innovation supports the business objectives and goals of a company. Swarovski remains one of...

Understanding the Peter Principle: Poor Promotion Decisions and Their Effects

Introduction Strategic HR management ensures that organisations achieve long-term benefits such as the core competence and positive business returns from their human resources. Strategic HR management is crucial for strategic planning and long-term goals of an organisation. This enables the HR to identify employees’ skills that can ensure an organisation...

Poolarama Company: Strategic Alternatives for Future Growth

Speaking of strategic alternatives, it is essential to note that the core goal for Poolarama is to attract customers who have swimming pools and hot tubes into the store. In this regard, the key focus is to be directed at growing the brand and product awareness among the target audiences....

Clipboard Tablet Company’s Cost-Volume-Profit (CVP) Analysis

Clipboard Tablet Company produces three types of tablets: X5, X6, and X7. They are characterized by a different level of popularity among the customers because these products are at different stages of their development. The cost-volume-profit (CVP) analysis should be applied to the discussion of the products’ prices in order...

Organizational Culture Insights at Al Mansoori Group

Al Mansoori Group Organisational culture refers to the values, norms and traditions that employers and employees believe are the driving forces that help them to achieve their goals. Al Mansoori Group has a unique culture that enables it to offer quality services and products to its clients and at the...

Fish Inc.: Employee Safety and Training

Introduction Firstly, it has to be understood that the company Fish Inc. operates in the seafood industry and strongly relates its operations to the food processing. The plant is located close to the Charlottetown. Despite facing challenging condition with the attraction of the qualified personnel, the company is planning to...

Softron Tax Company’s Segmentation Issues

Segmentation Analysis The main issue identified for Softron Tax is low awareness and the need to establish a strong customer base in Ottawa; the issue is directly associated with segmentation. Segmentation is the primary strategic process that a business needs to conduct to ensure proper operation and development. The process...

Donnithorne vs. DuBrin: Contrasting Leadership Theories and Applications

Abstract Leadership is defined as the social process of influencing others in the organization to realize the major managerial objectives and aims. This entails the embracing of teamwork, whereby an individual seeks the support of another person to improve on his or her weaknesses. Recent scholars of management define leadership...

Tyson’s Boneless Chicken Breast: Analyzing Company Challenges and Solutions

Introduction International trade has transformed the lifestyles of many people in the world. Human beings are using different services, goods, and foods produced over a thousand miles away. However, this scenario presents both negative and positive consequences. Many scholars have been examining the issues associated with international trade. This form...

TerraCog Global Positioning Systems Company Challenges

Introduction TerraCog was an organization that successfully represented the private business sector of high-tech industry. It provided global positioning systems (GPS) and other similar products that were always of excellent quality, which attracted a wide range of customers. The organization had never had issues with the competitive advantage and remained...

Behavior and Relationships in the Workplace

Techniques for Maintaining Positive Relationships If a person does not achieve the desired results in the workplace, it means that he or she does not fulfill the obligations to an employer. It is necessary to define the methods that will help to bear responsibility for achieving professional goals to avoid...

Wal-Mart’s Impact: Analyzing Contributions to American National Development

Living in the realm of globalization, people of the 21st century engage in the multicultural communication process on a regular basis. Be it a part of their job or heir pastime, intercultural communication has become an integral part of the American people’s lives, a fact, which Wal-Mart leaders have taken...

PepsiCo Inc.’s Risk Management in Purchasing Department

Introduction In the dynamic organizational operational environment, organizations face various unhealthy situations that influence their ability to achieve strategic plans, goals, and objectives. To deal with such situations, it becomes necessary to embrace the concept of risk management. In this paper, the author is a consultant who has been engaged...

Procter & Gamble’s Powder Laundry Detergent Compaction

P&G CASE This recommends the implementation of the North America Compaction Roll Out. In this framework, Powder Laundry Detergent Compaction will be undertaken as well. Mainly, this initiative will lead to substantial market growth and enhanced customer loyalty, which is likely to enhanced profitability over time. It is also targeted...

McDonalds’ Entry into Latin American Market

The Top Ten Companies The franchise list features firms from different franchise categories. According to the Entrepreneur’s (2016a) ranking, the top ten companies that pursue franchising as a mode of international expansion include: Jimmy John’s Sandwiches (Food). Hampton by Hilton (Mid-price hotel). Supercuts (Hair salon). Servpro (Insurance/disaster restoration and cleaning)....

Employee Engagement in Pharmacy Services

Introduction Employee engagement illustrates willingness and desire of employees to give their best and outperform themselves daily, motivated to contribute to organizational success (Fried & Fottler, 2015). It is considered a very important factor to ensure low turnover rates and prevent burnout. Medical and pharmaceutical industry is known to have...

De Beers Company’s Digital Marketing Communication

Analysing the Brand Introduction De Beers is a jewellery brand created through a partnership between Louis Vuitton Moët Hennessy (LVMH) and the De Beers Group of Companies (‘Diamonds: De Beers raises production’ 2009). It is the world’s leading diamond exploration and mining company. It is also engaged in the trading...

Team Communication’s Importance for Successful Teamwork

Team communication presents one of the most significant elements of the successful operation of any team. There are various approaches, theories, and concepts that strive to explain the process of team communication, enhance it, and integrate its members. This paper considers intercultural communication, Monroe’s motivation sequence, and teamwork theory that...

PayPal Company: Business Description and History

Business Description PayPal is one of the world’s oldest online payment companies. It connects more than 150 million users globally to a virtual payment platform that allows them to purchase goods and services online. The American company supports online money transfers between customers and merchants in a model that substitutes...

Success Case Methodology: A Framework for Learning and Development

SCM and Kirkpatrick Brinkerhoff’s Success Case Method (SCM) can be discussed as an alternative to Kirkpatrick’s Return on Expectations (ROE) model that is used in order to evaluate training. Training groups can benefit from using SCM in addition to Kirkpatrick’s model because such type of the training analysis allows for...

Family-Related Issues in American Corporations: Understanding Challenges and Solutions

In America businesses have existed all through the time of colonial era to what they are today. Nevertheless, things have changed on various aspects such as the nature of operation and rules, which govern them. All these business required manpower to be able to produce more products and provide services....

GlaxoSmithKline and Roche Group Companies’ Cost Behavior Analysis

Trend Analysis and Changes over the Last Two-Year Period Revenues The income statements of the two firms over the last two-year period indicate increasing trends in the revenues. The net income for GlaxoSmithKline increased from £4678 in the financial year 2012 to £5628 in the 2013 accounting period (GlaxoSmithKline, 2013)....

Marketing Plan for the Organic Market Segment: Strategies and Trends

Star Endorsement To endorse the organic vision of the product, a Canadian celebrity may be invited to participate in the marketing campaign. The celebrity can either be a sports star or an individual strongly associated with a healthy lifestyle (e.g. a nutritionist). This strategy would target the customers oriented towards...

Risk Management Strategies: Insurance and Partnering

The risk manager should develop allocate some funds into risk insurance. This will enable the company gets the necessary funds to be able to reduce losses (Rejda 49). The manager should also try to make sure that there are other potential partners, and the company will be able to provide...

Employees Training in the Workplace

I am writing to you to request the permission to conduct research on the important problem that the management should address. In particular, the company should improve the training of employees because this task will be critical for the sustainability of the organization. Problem Statement Currently, the company faces considerable...

Bridging Theory and Practice in Entrepreneurship and Innovation Management

Concepts of Entrepreneurship and Innovation Management Nowadays, it remains evident that the business world tends to evolve, and its growth is accompanied by an extended variety of concepts and their development. It seems that they are highly similar, but the presence of differences makes them applicable in different spheres. For...

Lessons from Tyco’s Business Failure: Insights and Key Takeaways

Introduction Tyco International Ltd is a manufacturing company involved in the provision of fire protection and safety systems and electronic security services. Between 1996 and 2002, Tyco made management decisions that contributed to its financial failure. The management of the company employed some inappropriate practices that contributed to bankruptcy faced...

Operational Practices of UAE-Based Businesses: Strategies for Sustainable Growth

Introduction Contemporary business activities have become increasingly complex for entrepreneurs. This situation has compelled organizations to implement robust operational practices in an attempt to address the needs of employees, customers, suppliers, and competitors among other stakeholders. Various factors that should be considered in operational management include excellent delivery of services,...

Six Sigma Framework Terms Defined

Leadership Leadership is typically viewed as a set of measures aimed at setting the goals to be accomplished by the organization, as well as set the pace for the participants to operate so that the objectives in question could be attained (Kubiak & Benbow, 2009a). As a rule, it is...

David Emsley’s Innovation Theory

Why Emsley states that “innovation is generally regarded as an important research topic”? According to Emsley (2005), “innovation is generally regarded as an important research topic.” The author refers to the idea that innovations should help organisations in the process of adaptation to the changing business environments and survive successfully...

Galanz Enterprise Group’s Organizational Structure

As a private company, Galanz consists of 14 production facilities that operate across China. It is one of the largest companies in the world in the microwave business. The structure of the company is based on three main segments. The first structural segment deals with Original Equipment Manufacturing (OEM). It...

Recruitment and Selection Strategies of American Sales Companies: An In-Depth Analysis

Introduction Two vital responsibilities of the docket of sales management are selection and recruitment. The two functions also fall under the department of human resource management. Linking selection and recruitment duties formed the notion known as the Employment Discipline. However, the two disciplines possess distinct roles. Selection and recruitment disciplines...

Goldratt’s Theory vs. Tesla’s Approach to Overcoming Production Bottlenecks

Introduction Bottlenecks are specific issues or problems that occur in the operating process and slow down the entire work of plants and organizations. Although bottlenecks often hurt operational processes, they can be used to improve the efficiency of organizations if identified correctly. The paper aims to present how bottlenecks are...

Global Strategies: Leveraging Cultural & Economic Arbitrage

Although the process of globalization has affected the operations of numerous companies worldwide, these are not uniform principles that allow firms to attract the attention of local populations. Quite on the contrary, an in-depth analysis of local cultures and their unique characteristics is what helps create a perfect selling point....

Integrated Marketing Communication

Introduction The complexity of the marketing environment for organizations that operate in the current competitive market calls for the integration of marketing communication. This demand introduces the first question that organizations need to consider when developing a marketing communication policy in any market: Does the organization have the capacity to...

Effective Standard Costing: A Key Accounting Tool for Businesses

In her article “Standard Costing at 90 – Is It Still an Effective Management Accounting Tool or Has It Analyzed One Variance Too Many,” Joan Toon focuses on discussing the usefulness of videos on management accounting. Topics mentioned in the article include the problem of standard costing, the question of...

Internal and External Selection and Decision Making

There is a large variety of methods of initial assessment. Different companies have different preferences when it comes to the specific methods they employ to select the candidates. Each of the methods has its advantages and disadvantages. There is no right answer to the question which methods are better to...

Effective Performance Enhancement Tools and Strategies for Optimal Results

Introduction Creating the environment in which employees will be able to excel in their performance is an absolute necessity for an organization to exist and, in the best-case scenario, thrive in the context of the contemporary global economy. Therefore, the introduction of a cohesive and efficient measurement system must be...

Risk Management During Financial Crisis in the US

Abstract Banks and other financial institutions forming part of the financial system contribute greatly to the development of any economy. Business and industrial enterprises look for increased financial support from these institutions, since they can develop and introduce innovative financial products and services. Because of the nature of products and...

Sikorsky Aircraft: Determining Waste

Introduction Creating a flawless environment, in which waste is reduced to zero, is practically unattainable). However, striving for waste reduction is an essential part of any enterprise. Sikorsky Aircraft is no exception to this rule; incorporating the approaches such as Just-in-Time (JIT), Lean Manufacturing, and the Six Sigma framework, the...

“Strauss & Co” Company’s and China Cooperation

Every company that achieved great results in its native country strives to cover new territories and expand its production into other markets of the global community. As the concept of globalization and cultural diversity is a well-known issue, entrepreneurs from all over the world try to address these issues and...

Crisis Management Planning and Its Effectiveness

Crisis management planning is an organized way of mulling over the misfortunes that may affect an organization or individuals. In crisis management, flexibility is highly essential as opposed to a step-by-step process to accommodate possible dynamics. Flexibility helps in the diagnosis and addressing of specific issues. Although a crisis is,...

Fitbit Company: the Business about Wrist

Introduction One of the most attention-grabbing and commercially successful products introduced in the last decade, following the popular second fitness boom, are wearable trackers, used to collect, store, and share data about a person’s daily activities (Millington, 2016). One of the leaders in the wearable devices market is Fitbit. As...

Volkswagen Emissions Scandal and Brand Reputation

The Scandal When it comes to the types of fuel, the automobile preferences in the United States and Europe differ majorly. The cars powered by diesel fuel that produces the emissions of CO2 (carbon dioxide) are more popular in Europe, while the Americans prefer the vehicles running on gasoline that...

Dell Company’s New Product Introduction Strategies

Risk and Financial Impact The process of new product introduction (NPI) is associated with many challenges that may lead to the failure in NPI project completion or returning investment costs and bringing profit. The major risks related to DELL’s NPI include the ineffective mix of internal and external enterprises, lack...

Change Management Strategies for Nonprofit Organizations: Best Practices and Insights

Introduction Leading change is one of the most fundamental aspects of leadership. The process of making changes in an organization is perhaps the main responsibility of leaders since it leads to the accomplishment of the goals and objectives of an organization. According to Spiro (2011), leading change is a deliberate...

Project Selection Criteria in the Sikorsky Aircraft Corporation

Determining the project selection criteria is a crucial step toward making sure that the primary objectives are met, the essential goals are accomplished, and the basic lessons are learned. As a rule, the selection criteria can be defined as a combination of elements that determine the boundaries for locating the...

Analyzing Policy Risks and the Impact of Offshoring in International Business

What is meant by “policy risk” and why can’t firms engaged in international business “hedge” against it? The term “policy risk” refers to the danger to an investor’s reduction of financial returns from an investment owing to failure to implement laws and regulations or a decision by the government to...

Organizational Concentration on Training and Communication

Creating a learning organization has been an anticipated attainment attributable to the concept that it offers a setting that will endorse discovering innovative notions in order to obtain information (Baker & Camarata, 1998). Learning organizations are founded on operative communication and constructing consistent relations within the framework of the team....

RFID vs. Barcodes: Comparing Technological Impacts on Supply Chains

The use of bar codes and Radio Frequency identification has certainly had some positive and negative effects on basic logistics processes. Technology has greatly improved shipping, transportation, receiving and in-facility operations. While improvement in these basic logistics processes is welcome, it is important to note that the gains have been...

Whistle-Blowing in Organisations and Its Consequences

Introduction According to Grace and Cohen (2010), whistle-blowing refers to the act of making known things that an organization wishes to keep secret to protect its image. Even though this may work for a while, an organization might suffer negative consequences in the long run. Is all Genuine Whistle-blowing External?...

Interpersonal Communication in Diverse Workforce: Avoiding Prejudice

Diversity Leads to Prejudice According to Allen (2009), interpersonal communication in a diverse workforce is susceptible to prejudice. Consequently, organizational leaders and workers are required to choose their words correctly and structure a message in such a way that it is void of ambiguous phrases. Beamer (2007) maintains that jargon...

Marketing Precision: Silver A+ Card’s Strategic Approach to Engagement

Executive Summary Consumers love a bargain no matter their market demographic and some consumers continue to patronize the same types of stores for their purchasing needs. With the holiday season closing in, Bank of America is releasing its new Silver A-Plus card in an attempt to capitalize on the increased...

Leadership Action Plans for Global Leader Fellows: Strategies for Success

Abstract The paper presents the leadership action plan oriented to achieving the goal regarding the development of leadership skills with the focus on working in ambiguous and diverse cultural contexts. The action plan is based on the detailed discussion of the modern vision of the global leadership and cross-cultural communication...

Adaptive Change: What’s Essential and What’s Expendable?

Introduction Professor Heifetz in the article, “Adaptive Change: What’s Essential and What’s Expendable?” looks at the process of change, especially how people view the whole process of change. According to this article, people are usually optimistic about the process of change but they do not consider what they are going...

Human Resources in Global Business Management

Executive Summary Globalisation has opened new market opportunities in other countries that corporations can utilise to expand their businesses. However, in recent years, promising equity-based partnerships, IJVs and M&As, have failed to prosper. Scholars cite differences between the local and host cultures as the key success or failure factors (Khilji...

Navigating the Process of Finding Funding: Essential Steps for Success

Introduction The issue of investment is a primary concern for both an experienced entrepreneur and a beginner. The choice of funding opportunities predetermines the development of a company and its place on the market. It can influence stake distribution and stimulate the company’s development. Entrepreneurship Peculiarities In the process of...

Real-Time Reporting: Accounting Information Systems

It was not too long ago that the competition at the global market, which generally stayed at the same level or increased very slowly, allowed corporate accountants to take their time collecting, assessing and packaging financial data for organizations (Gullberg, 2016). However, in the past few years, the situation has...

Just in Time Practices in the Toyota Company

Summary Chapter 15 begins with a detailed description of the examples of several different companies and their approaches to the selection of leaders. Namely, Toyota’s strategy is juxtaposed to those of Ford, Nissan, Chrysler, and GM in terms of the process of acquisition of a new leader. The point of...

Lachlin Corporation: Stockholders’ Equity Analysis

Introduction The balance sheet has three main sections. The discussion in this paper will focus on the stockholders’ equity section. Equity is the difference between total assets and liabilities. The paper seeks to analyze the various components of stockholders’ equity. Specifically, the paper will use the balance sheet for Lachlin...

Swim in Greek: A New Company’s Business Plan

Statement of Purpose and Mission Swim in Greek (SIG) is an organization that sells sorority and fraternity Greek swimsuits. It offers its products online, which ensures that students from different locations are able to purchase them. This very business is likely to be rather successful because it does not have...

Human Factors and Risk Occurrence in Abu Dhabi Ports: Analyzing Safety Measures

Abstract Project risk assessment is rather important in the modern business world. The researcher dwells on the key points connected to the significance of this area and presents evidence of its worth to the companies. Twenty Abu Dhabi Ports employees are interviewed. After evaluating the data obtained throughout the interviews,...

Professional Development Role in Employment

Introduction Professional development is closely associated with talents, abilities, and skills that should be gained for reaching professional growth. In addition, practical skills needed are based on various categories of learning from college graduation, training courses, educational practice to final courses. All these components are toughly intertwined into a complex...

Inexperience at Idle Rocks: Arnanda vs. Tony Leadership Dispute

Idle Rocks Case Study The conflict between Arnanda and Tony can be attributed to the restaurant manager’s inexperience. Initially, Arnanda was a receptionist. Consequently, her proficiency in management is in doubt among most workers. A good leader should have a wide scope of knowledge and the experience to handle emerging...

Performance Management Strategies at Adma Company for Organizational Success

Introduction Aims and Objectives The information about the performance of a firm is essential to the job seekers and investors as well as companies seeking employees. However, such basic requirements for identifying the best firms depending on their performance have not been availed in a precise manner. Therefore, this project...

Improving Quality Through Motivation and Upskilling: Executive Summary

Executive Summary: Improving Quality Through Motivation and Upskilling Focusing on quality improvement is essential in the context of a multicultural corporation. The introduction of the Six Sigma DMAIC framework was tested as a possible tool for carrying out the improvements. The use of the one-sample t-test as the tool for...

IBM Corporation: Logistics and Management

Competitive strategy of the company International Business Machines Corporation, commonly known as IBM was founded in 1911 by Charles Flint (Kros and Brown 28). This American firm is headquartered in New York, United States, and operates in 170 countries around the world. IBM was one of the firms that played...

Organizational Behavior: Principles, Models and Theories

Organizational behavior analysis is very important in explaining how people interact and relate within a given social setting. In the modern society, both for profit and non-profit making organizations are under a great pressure to deliver quality service to ensure their sustainability. Failure to deliver the best services or product...

Human Resource Planning in Successful Organization

Nowadays it has become common knowledge that people are the most precious asset of any organization. Every company should ensure efficient management of qualitative personnel and its most optimal use. Human resource management becomes an integral part of the overall success of the organization. It is not only a set...

SJ&D Inc.’s Code of Ethics and Employee Training

Code of Ethics A code of ethics is a set of regulations and guidelines, which aim at establishing certain behavioral rules for people within an organization. Very often, many organization prefers to develop own code of ethics in order to control people at their working places, find out the weaknesses...

Disaster Recovery Planning in Risk Management Models for Businesses

The meaning of risk to an organization When evaluating the risks based on the criterion of their origins, political and economic risks can be distinguished. Political risks are defined by the situations in the political environment influencing operation activities. For instance, the high level of corruption or autocratic forms of...

Best Buy Company and Result-Only Work Environment

The Culture of Best Buy Best Buy Company is an organization that consists of many departments and sections which are governed differently but all are aimed at contributing to the best of all the individuals and the company at large. The culture at best pay has undergone some changes as...

Evaluating Customer Service Strategies of Oman Oil and Shell Companies

Introduction Achieving competitiveness in the market requires the establishment of appropriate strategies in the supply chain process. The amount of revenue generated by a company determines the competitiveness and long term survival of the company in the market. In the modern economic environment, competition has intensified in all sectors around...

Irrational Design Company’s Technological Ventures

Summary of the Case Study Irrational Design is a new technology company that was founded with the aim of carrying out business on a free to take risk basis. The founders did not seek finance from investors during the start-up since they intended to try out their products freely and...

Empire’s Strategy for UK Telecom R&D Investment

Executive Summary This paper proposes an internalization strategy for an Indian telecommunications firm (Empire) that aims to benefit from technology transfer through R&D investments in Europe. It suggests that the company should collaborate with an established UK telecommunications firm if it intends to benefit from the country’s advanced technological environment....

Walmart Company’s & Dunkin’ Donuts’ Sustainability

Introduction Walmart Company and Dunkin’ Donuts have been used in the sustainability reports analysis. The sustainability reports will focus on economic, environment and social issues. Under the social issues, the reports dwell on gender inequality at the workplace. It is evidenced that the main differences that are often witnessed in...

Blockbuster and Netflix Companies Comparison

Blockbuster and Netflix are two businesses that began operating within the same type of market – the movie rentals. At the same time, the two businesses functioned is completely different niches. Blockbuster worked through an enormous chain of brick-and-mortar stores where the clients could go any minute to choose and...

Hedging Strategies for Melbourne Manufacturing’s Currency Risk

As the CFO of Melbourne Manufacturing, Shiela Forbes needs to draw a conclusion on whether to hedge while realizing the sale of a turbine generator. The deal between the US-based Melbourne Manufacturing and the UK-based Crown involves £5,000,000. The sale is organized in February, and the payment will be completed...

Strategies for Effective Marketing in the Vehicle Recovery Services Industry

Introduction The success in the marketing sphere is highly dependent on the understanding of major concepts, theories, and techniques. The primary purpose of the paper is to examine the application of services marketing concepts to a specific market context. Extended Marketing Mix Marketing is all about “putting the right product...

Essential Responsibilities for Effective Management in Modern Workplaces

Control of personnel is among the essential responsibilities of a manager. To ensure that the workforce is productive, managers have to use their decision-making skills to resolve difficult situations. In the case of Bauer Manufacturing Company, the problem resulted from David Smith’s failure to address the needs of employees sufficiently....

Enhancing Helicopter Quality with TQM at Sikorsky

Providing high-quality services and products is an essential requirement for a company operating in the global economy environment. Because of increasingly high quality standards in the specified area due to the unceasing technological progress, it is crucial to apply the quality control strategy that will help control the production process...

E-Commerce Future in the Market Environment

Introduction The dynamic e-commerce business environment keeps on evolving with the ongoing technology revolution. E-commerce is changing the way customers experience shopping and the traditional brick and mortar establishments are experiencing stiff competition from this development. Globalization coupled with the mobile telephony revolution and increased access to the Internet implies...

Challenges & Strategies for Business in Transition Economies

Potential difficulties of starting a business in a transition economy and recommendations on how they should be confronted Starting and maintaining a new business is always a challenge aggravated by adverse conditions prevalent in a transitional economy; an economy transforming from centrally planned to free-market economy. The potential difficulties faced...

Employee Performance: The Role of Human Resource Practices

Introduction The discourse in “Maggie Anderson-Power of People in Organisation” is an academic work that presents research findings on the role a manager plays in seeking to apply human resource principles and practices in practical situations to model the best way to relate with and manage the people by motivating...

The Unethical Issue at Work: Case Analysis

Introduction Ethical behavior is something good since it empowers human beings to demonstrate desirable attributes such as dignity, fairness, integrity, honesty, and equality. The concept of ethics guides individuals to act by their social values, norms, and practices. The principle is also applicable in different settings such as learning institutions...

Six Sigma Implementation at Sikorsky Aircraft Company: Enhancing Operational Efficiency

Six Sigma Implementation in the Context of the Aircraft Company Setting Promoting consistent quality improvement is an essential element of any company’s functioning (Pyzdek, 2014). Unless the quality standards are regularly updated, the firm is likely to lose its influence and weight in the target market as the customers will...

Castrol’s Benefits from Research and Development

The need for Castrol and similar businesses to invest in research and development Research and development (R&D) is extremely vital for a myriad of businesses especially those that serve a global market. Castrol has thrived in lubricating and motor oil industry due to intense investment in R&D. The following reasons...

Labor-Management Relations and Human Resources

Human resources (HR) theorists assert that organizations and labor unions must work together if they want to prosper in the changing global environment. Cooperative bargaining is an approach whereby union leaders liaise with topmost leaders to improve relations and maximize productivity. The process minimizes differences and empowers workers to focus...

Evaluating Corporate Citizenship: Do Businesses Contribute Positively to Society?

Introduction In the age when corporate power reaches threatening proportions, it is extremely important to ensure that corporate social responsibility (CSR) is at the core of each business entity. Corporations should be regarded not only as a means for enrichment but as social responsibility enterprises (Lange & Washburn, 2012). Unfortunately,...

Disney and Information Technology Infrastructure Library

Introduction Informational Technology Infrastructure Library or ITIL is a group of practices designed to align IT services with the goals and vision of the business. It was originally developed in the 1980s and since then received regular revisions to suit the changes in technology and business better. This approach is...

Strategic Management Accounting: Tillman & Goddard

Why the Authors are investigating the Role of Strategic Management Accounting in an Organization Setting The two authors, Tillman and Goddard (2008), are investigating the role of strategic management accounting in an organizational setting. They seek to understand and explain the application and perception of strategic management accounting by key...

Cornerstone Café’s Compensation System

Abstract Employees’ compensation is an important factor that management of firms must take into consideration when coming up with strategic plans. Cornerstone Café’s compensation system is poor and will need to be reviewed to match that of other similar firms within the region. Introduction Employee compensation is one of the...

MarketingTech on Vision & Mission: Are They Overrated?

MarketingTech.com’s latest article by Colm Hebblethwaite, titled “Can Your Employees Recite Your Organization’s Vision and Mission Values?” reports that half of the marketing professionals in Rungway – a highly successful social and working communications platform, cannot recite the company’s V&M statements. The author states that Runway is not alone in...

Overconfidence and Overoptimism in Business Decisions

Eight Hidden Flaws in Strategy The article by Roxburgh uncovers a set of essential flaws in strategic management from the perspective of behavioral economics. First, the author pinpoints the overconfidence. In the case of the need to start a new business, it might be useful, however, a person’s brain sometimes...

Entrepreneurship and Human Capital Management

Introduction According to Stokes, Wilson and Mador (2010) “Entrepreneurship is an emergent process of recognizing and communicating creativity so that the resulting economic value can be appropriated by those involved.” This definition of entrepreneurship brings out some fundamental characteristics of an individual who intends to be an entrepreneur. From this...

Building an Innovation Ecosystem

Creativity Good business ideas do not necessarily have to be based on one’s self-interest, but on what the masses want or need. Therefore, the constraints that come up provide focus and shape problems while depicting the exact challenges to overcome at the same time. Although complaints alone can stifle and...

Carnival Cruise Lines: Business Level Strategy

Introduction The carnival cruises marketing plan is considered the most successful company. It controls up to 44% of the cruise industry worldwide. It runs ten different cruise lines, and it boasts to be the world’s largest night cruise company. The company operates in the Bahamas, Caribbean, Alaska, Hawaii, Europe, Mexican...

Enhancing Employee Engagement at Melrose Hotel: Effective Strategies and Results

Employee Engagement Strategy Three principal dimensions of employee engagement involve work, peers, and customers. Engagement with work denotes the enthusiasm and commitment displayed by the employees in performing their direct tasks and is associated with greater productivity. This aspect is the most important for the initial phase since Melrose Hotels...

Starbucks’ Marketing and Chinese Coffee Consumption

Barriers facing Starbucks as it tries to teach Chinese people to change their consumption habits from tea and instant coffee Various barriers impede Starbucks’ expansion in China as it tries to change the population’s preference for tea and instant coffee. Some of these include the association of tea with medicinal...

Emerging Corporate Learning Trends: Adapting Training for the Future Workforce

Abstract The three most significant trends identified in relation to the modern corporate learning and development area are the business-driven learning based on the integration of learning and strategy as the main trend; the collaborative learning realized with the help of coaching activities; and the individual skill-oriented learning associated with...

CEMEX Company’s Learning Plan

Abstract CEMEX is a world leader in the cement industry. The paper discusses the creation and implementation of the organizational learning strategy plan for CEMEX in order to contribute to the company’s further progress in the industry. To become a learning organization and to implement an effective learning strategy, CEMEX...

Wine Lovers Enterprises: Leadership Experience and Strategies

Introduction The role of a leader in an organization is to determine the direction that the organization should take. Wine Lovers Enterprise is an organization that needs leadership in the current time of change. Leadership experience in this organization dictates the management to keep in touch with its employees to...

Improving CRU’s Customer Satisfaction: Recommendations

Executive Summary As a manufacturer and retailer of desktops, laptops, notebooks, and tablets, CRU experiences the challenge of satisfying its customers. To improve customer satisfaction, CRU undertook a study to determine factors that influence customer satisfaction so that it can leverage them. Therefore, this report analyses the current degree of...

P and AMP Company: Insights into Organizational Theory and Structure

With the course of time customers’ demands started to change extremely quickly, and P&A need to implement changes to meet them. Otherwise, the company will not be able to remain competitive, and its place in the market will be immediately occupied by some other firm. Unfortunately, the personnel does not...

Unfavorable Working Conditions and Industrial Strikes

Introduction Unfavorable work conditions give rise to labor movements to push employers for improved pay. One of the strategies unions use to ensure their demands are met is by striking. The primary goal of labor strikes is to gain better pay or conditions through a production go-slow or stoppage (CIT)....

Organizational Behavior Practices: Positive Change

To facilitate growth, every organization has to undergo the process of change at some point. Changes could be aimed to accommodate the employees to a different working format or to eliminate the problems that are undermining corporate efficiency. When considering the proper organizational behavior for a company, one often looks...

Complexity Factors in Describing the iPhone 6

Introduction Lodorfos, Mulvana, and Temperley (2006) argue that the term complexity is extremely hard to define. However, researchers believe that the term focuses on a phenomenon that arises from different interacting forces or factors. That being the case, there are numerous complexity factors involved whenever describing a given product. The...

BerryGood: Perfect Drink for Active Women 25-55 | BevCo

The target market for this product is mainly women between the ages of 25 and 55. These are the working class individuals who are active for the better part of the day. The fact that they are the working class means that they can afford the product and at that...

Lighthouse Press Company: Analyzing Their Innovative Business Model

Introduction Organisations change in response to a multiplicity of external or internal environment drivers. Organisational change requires a planned approach and an effective change management to move the firm from its current situation to another. The management of change encompasses all actions meant to support teams and staff to adopt...

Robert Kiyosaki as a Motivational Leader

It could hardly be doubted that success in business profoundly correlates with developed leadership qualities. However, some individuals stand out as more significant influential figures, who inspire and motivate other people to grow as a leader. One of these people is Robert Kiyosaki, a businessman, writer, speaker, and public figure,...

Enhancing Operational Efficiency through Teamwork and Leadership Motivation

Abstract Theoretical knowledge related to the efficient performance of the organization is critical because it serves as a basis for future actions performed in the real life. In this work, three articles that consider particular concepts relevant for operational enhancement are discussed. The information provided by their authors is outlined...

Impact of External Issues on Organizations

Introduction A variety of issues can have an impact on the Human Resources of an organization. Such issues may be internal or external in nature. Internal issues are caused by aspects which organizations can control and even prevent if they are foreseen beforehand. For example, if there is an issue...

Innovations by Wristop Technologies: Advancements in Health Tech Sectors

Introduction In this paper, Wristop Technologies will be analyzed. The Finland-based company produces wrist computers for customers in the medical device manufacturing industry. The first part of the analysis will focus on the company’s innovation and its source. The benefits of the innovation to the customers will also be analyzed....

The Ethics of Moving Jobs Overseas

Introduction The global labor market has changed a lot over the years. One of the most notable developments has been outsourcing labor by companies in foreign countries (Budd & Scoville 30). Some organizations choose to take their jobs offshore in a bid to expand their market, get cheap labor, and...

Models for Competitive Dynamics

Comparing and Contrasting DyB and GyB Business Strategies Sustainability of profits, retention of market share, and remaining relevant in the face of cutthroat competition has become problematic for many enterprises. In order to stand up to the challenge, businesses have developed various strategies used to ensure relevance and longevity in...

Virgin Media Company: Scientific Management

Introduction Virgin Media enjoys one of the largest shares in the fibre optic network market. Currently, it has about 4.49 million broadband subscribers and the number is set to increase due to the impressive work that its engineers are doing in relation to digital technology. The progressive growth has largely...

Key Functions and Importance of a Disaster Recovery Team in Crisis Management

In order to be able to tackle any disaster promptly and efficiently, the disaster recovery roster of any organization should include a number of critically substantial individuals. First of all, there should be a disaster recovery lead and a disaster management team. These two will coordinate the whole process of...

Johnson’s Pricing Strategy and Marketing Plan

The primary goal of the essay is to evaluate Johnson’s pricing strategy and determine the possible reasons for failure while considering the competition and other externalities. Additionally, suggestions are determined based on the current J.C. Penney’s strategy. In turn, a comparison of Johnson’s and current J.C. Penney’s pricing strategies was...

Tanglewood Company Recruitment Process

Recruiting guide Qualifications and skills required to obtain the job: experience of working in retail and skills of providing customer service. A chance of quick promotion to managerial positions for college graduates and the candidates with work experience in retail. Relevant labor market: Candidates from Oregon and Washington Activities to...

Communicative Approach for Project Delay

Introduction Project managers are cognizant of the fact that project completion can be jeopardized by a variety of factors that include, but are not limited to the absence of key project members, change in project specifications, and technical problems. All projects are susceptible to the unavoidable risk of delays; therefore,...

The Characteristics of Enterprising Managers

The fast-expanding entrepreneurial businesses need managers who can demonstrate a particular set of characteristics. These managers need to work with diligence to recognize and identify the company’s needs with the sole focus on improvising ways of meeting them. Contrary to what many people believe, “enterprising” managers are not those whose...

The Global Campaign: Share the Happiness With Coca-Cola

The Coca-Cola Company is the world’s leader in producing sweet soft drinks. The company is a powerful market player that feels the latest trends in the modern market perfectly and makes skillful use of them. Hence, Coca-Cola’s recent promotion campaign is truly global as it targets different countries including Nigeria...

Conflict Competence in the Workplace

Conflicts can happen in any workplace. All employees, while occupying the same territory, may have different values and goals. However, it is important to remember that an establishment cannot work successfully with employees that have unresolved issues. Thus, the process of solving such conflicts is an essential part of one’s...

Indian Tea Plantation’s Business Ethics

Introduction This paper is aimed at examining the investigation provided by the BBC that revealed shocking working and living conditions of tea plantation workers in Assam, India. The study focuses on ethical issues based on references. Moreover, two ethical theories, in particular, utilitarianism and deontological theories prove the necessity of...

LAC Company’s Cultural Events Marketing Plan

Target Market LAC is a charitable organization that offers a diverse range of customers an opportunity to organize and participate in different art classes and meetings (“History and Mission”). In this instance, LAC aims at catering to the needs of a vast target audience including artists, entertainers, businessmen, and different...

Encouraging Knowledge Sharing: Strategies for Employee Engagement

The employee’s lack of knowledge and skills that are necessary for the successful performance of tasks assigned not only leads to inefficient work but also reduces his or her satisfaction with particular duties. If a person is prepared not well enough, he wastes much energy costs and experiences constant stresses....

Culture and Diversity Integration in Southwest Organizations: Strategies and Outcomes

Introduction This paper is a case study on an organization called Southwest which deals with protection of civil rights of minority groups. According to reliable information, the organization is faced with management challenges which have lead to a decline in demand for its services, low cohesion among employees, poor relationship...

Six Sigma Tools and Decision-Making Models: Enhancing Business Processes

DMADV The DMADV framework is typically viewed as the auxiliary tool used along with the DMAIC approach as a part of the Six Sigma philosophy. DMADV involves the following stages: Define, Measure, Analyze, Design, Modify (Kubiak & Benbow, 2009a). As shown above, the framework does not have the control- and...

Alibaba Group’s Diversity and Corporate Policies

In spite of the fact that diversity in relation to human resources is a characteristic feature of Alibaba Group that operates globally and employs an international team of workers, there are still issues associated with addressing diversity by human resource management (HRM) tools. The examination of the corporate policies and...

Wells Fargo’s Hiring Strategies: Diversity & Skill

Introduction Wells Fargo embraces the best business models in an attempt to support the needs of its customers in the United States. The firm hires competent workers from different regions and backgrounds. Such professionals are empowered and mentored to focus on targeted organizational goals. Wells Fargo liaises with different firms...

Deciding Between New Equipment and Withdrawal for a Printing Business

Introduction The owner of a printing company faces a choice between buying new equipment to expand her business and purchase withdrawal. The main elements and the consequences of both scenarios are represented in the table. Potential Profits of the Printing Company High sales Low sales With new equipment $90,000 $40,000...

Small Pizza Restaurant’s Inventory Management

Introduction Inventory refers to the number of valuable goods available in an organization at a particular time to ensure customer demands are met efficiently (Axster, 2006). Inventory management refers to the efforts taken by the management of an organization to ensure the maintenance of an efficient and economical amount of...

Compensation System: Employee Performance

Introduction The centrality of employee input in an organization’s overall performance can only be ignored at the peril of an organization’s long-term survival. The significance of employee performance in the contemporary business environment is accentuated by workers’ contributions in promoting organizations’ capacity to cope with the intense competition (Ola &...

Bidco Oil Refineries Ltd.’s Mission, Vision, Goals

Introduction BIDCO has over the decades grown in springs and jumps to establish a strong presence in both local and international market. This has been with a strong marketing and technological advancement in manufacturing and channel chain of its distribution system. The company has attained this through the strategic planning...

Understanding the Enron Bankruptcy: Causes and Consequences of Corporate Collapse

Ethical Leadership Behavior Enron’s bankruptcy is considered to be one of the largest company bankruptcies ever: the company’s CEOs, Kenneth Lay and Jeffrey Skilling were convicted of fraud and conspiracy, as they had cashed millions of dollars in stock before the company eventually collapsed, thus taking the earnings of thousands...

Project Management: Principles, Phases, and Execution

Introduction Project management is a complex concept and in order to understand its underlying principles one has to comprehend what a project and project management entails. A project is defined as an endeavor aimed at accomplishing a specific objective through a unique set of interrelated tasks and the effective utilization...

The Necessity of Developing a Marketing Plan: Key Considerations and Benefits

Introduction Marketing touches every aspect of an entrepreneur’s business operation. It is usually a series of activities designed to identify what the customers really want or are looking for in your good or service. These activities include a market research and analysis, publicity, advertising, sales, customer service among others. Developing...

Brazilian Macroenvironment for Business

Executive Summary The analysis of the Brazilian market shows that it offers more benefits than challenges to this Canadian firm. It will be appropriate for this Canadian firm to expand its operations to the country. When making the entry, the management will need to incorporate the locals at the managerial...

Cross-Border E-Commerce: China and Hong Kong’s Economic Integration and Challenges

Abstract The enforcement of a policy to control the import of commodities via the CBE platform affects the Chinese economy significantly. The taxation provisions of the policy established recently imply that consumers experience both fair and unattractive prices of commodities they purchase via the CBE system. Thus, the policy fails...

Impact of Fun Programs on Employee Productivity & Satisfaction

Research Methods This research was conducted using qualitative methods, which were conducted through semi-structure interviews, company documents and focus groups, which are self administered. A basic interview was conducted to collect data from employees, on their perception, attitudes and experiences. The research also seeks to establish how implementation of a...

Adapting to Change: Strategies for Global Business Success

Organizations must be able to quickly adapt to the changing environment if they are to retain their competitive advantage in a world where globalization is increasingly taking the center stage (Kotter & Cohen 2002, p. 24). Organizations that have incessantly failed to make provisions for change have been hardest hit...

Analyzing the Electric and Hybrid Drive Systems Market Trends and Insights

According to Al-Alawi and Bradley (2013, p. 201), understanding the market is always the first step when developing a new product in the current competitive market. The times when firms manufactured products without understanding the needs of the consumers are long gone. The current market is very choosy because they...

Exploring the Role of Leadership and Management in Organizational Success

Introduction The modern times have become competitive and very challenging for managers and leaders. In as much as the challenges face leaders and managers, very few individuals understand the differences that exist between managers and leaders. In some cases, people use the two terms interchangeably. It is fundamental to explain...

PESTLE Analysis of Waldron Roux Silberstein Xao Agency: Strategic Insights

Introduction This paper is aimed at examining the external environment of the advertising agency Waldron Roux Silberstein Xao or WRSX. It should be mentioned that this company interacts with various manufacturers or service organisations (Learning Dynamics 2011). Therefore, this work of this agency is partly dependent on the performance of...

Taylor St Baristas Company: Social Media Marketing Plan

Introduction The coffee industry is huge indeed, and several companies are eager to introduce their ideas and improvements to attract the attention of customers. Taylor St Baristas is a young UK coffee company founded at the beginning of the 2000s. It was a kind of response to the existed dire...