11284 samples of this type
DHL is a universally known company that specializes in urgent international shipping of letters, parcels, and documents. As such, its environmental impact has the potential to be very damaging due to the organizational difficulties associated with long-distance high-speed transportation. Therefore, environmental audit of the DHL is one of the most...
Yolk-ay is a restaurant chain in the United Arab Emirates, which specialization implies the dished based on unpopular, but delicious and unique Indian recipes. During the previous years, the development of the company was focused on its geographical expansion (Case study: Expand the menu?, 2016). At the moment, the business...
The Martha Stewart Living Omnimedia is a media company that works in a variety of business segments, including the internet, media platforms, merchandising, and publishing. The company primarily focuses on selling and advertising homemaking products, how-to content, and similar products for the average population (“2021 media kit”, 2021). The idea...
Modern consumers require businesses to not only deliver excellent quality of their services but also to embrace social accountability, especially in terms of providing employees with equal opportunities. Nevertheless, every month, news emerges on how high-ranking managers at multinational companies mistreat their workers or generally demonstrate inappropriate behavior engaging in...
Servant leadership is a philosophy of leaders within which they are to serve their followers. Within such a framework, the norm of interactions between leaders and followers is inverted: instead of the surrounding people serving the leader, the latter exists to serve them. Therefore, the servant-leader is instead a servant...
Product performance and aesthetics are often compared in many discussions about which product qualities are more important to the overall success of a brand. Some experts say that buyers appreciate functionality and meaning first and foremost. Others point out that form is a continuation and addition of functionality and meaning....
Dick’s Sporting Goods is one of the best performing firms in the sportswear and sports equipment industry. The firm has a well-diversified portfolio that has enabled them to succeed in the global market. Dick’s Sporting Goods can attribute its success to an effective SWOT analysis of the market, which enables...
The Qantas Airline of Australia is the most prominent airline in the country as far as fleet size, international flights, and worldwide destinations are concerned. It is also the 3rd oldest airline company in the industry after Avianca and the KLM. It was established in 1920, and its headquarters are...
The success of the Candy Crush Saga app business model can be attributed to the perfect combination of the identical components of fun and pain that fit in the short attention span of customers (Shanley). This bite-sized entertainment convinces users to pay for extra levels because of their psychological vulnerability...
Abstract The strategic management plan is an ongoing process of planning, observing, and analyzing all the essential needs of an organization using calculated processes. The business world is competitive and ever-changing to absorb cutting-edge technology. The strategic management and planning process aids an organization in taking stock of the current...
The Nature of Negotiation in the World “Negotiations” is the dialogue between two or more parties that may occur at both the individual and organizational levels. The purpose of every negotiation process is to reach an agreement concerning a particular issue that should result in individual or collective benefits. According...
Marketing involves creating and exchanging goods and services that are of value to customers, partners, and the community at large. With increased rivalry from other organizations, a company must always strive to achieve a competitive advantage (Plewa & Conduit, 2016). The resources that a firm has can be used as...
For this discussion post, I chose one of the most famous companies across the globe: Netflix. This streaming company is known for its innovative approach to entertainment, which includes content personalization, close relations with studios that produce new products for viewers, and strong brand equity (Sadwick, 2019). With a goal...
Employee satisfaction and retention is a process in which resources are motivated and encouraged to remain in an organization and ensure its sustainability. Strategies to improve employee satisfaction encourage loyal workers to stay in the company for a longer time, which in turn benefits both stakeholders (Buchbinder et al., 2012)....
Introduction Stage The Heineken brand is an example of a product that has gone through the product life cycle over the 140 years it has been on the market. Heineken was first produced and marketed in the year 1864 In Amsterdam under the brand name “Workman’s Ale”. This marked the...
Introduction The present paper discusses three general aspects of Jiranna Healthcare case study. The first part conducts an appraisal of the firm’s financial performance to help Arizona Health Services (AHS) make a purchasing decision. In particular, the first part assesses sales, expenses, profits, efficiency, profitability, liquidity, solvency, and DuPont coefficient...
Summary Segmentation targeting and positioning are marketing approaches that are used by marketers towards achieving positive outcomes from a certain market depending on the consumer behavior that is characterized by that market. Before comparing these 3 forms it is important first to identify and define each of them in comparison...
The Current Position To begin with, it is essential to analyze the organizational purpose of the Georges Hotel at first in order to determine its current position. Evidently, the mission, vision, and values of the business are closely interconnected, and one of their most critical elements is the concept of...
Introduction Conflicts may occur in any setting where different groups of people interact, such as in a workplace. However, since the workers have different backgrounds, simple issues can escalate into violence or disharmony within the job environment. Thus, it requires both expertise and organizational regulations to bring sanity among the...
Corporate Social Responsibility (CSR) has been anecdotally considered to provide organizational performance advantages in the contemporary market. However, the majority of the studies conducted on the impact of CSR have been rather focused on organizational performance, with little other mediating effects considered. Fewer studies still have been conducted regarding companies...
Jack Welch’s book, titled “Winning”, provides a framework of qualities required for the success as a business leader in an enterprise. These qualities include the necessity of a strong mission and concrete values, the absolute necessity of candor, the power of differentiation, and giving value to each individual, respecting their...
New Belgium Brewing (NBB) made significant improvements in the development of sustainability as a major part of corporate social responsibility (CSR). However, there rumors that Belgium Beer wants to sell the company to willing buyers, which will potentially lead to the loss of independence and shift from its environmentally friendly...
Risk management is an essential aspect of running a business. The process can be divided into two main stages – risk assessment and risk treatment. The first part includes the identification of the risks, their analysis, and evaluation (International Organization for Standardization, 2018). The second part deals with choosing the...
Time is a precious gift and a crucial resource. The ways of spending it have become a subject of numerous books and studies and triggers minds nearly every person on the globe. Whether it be an astronaut or a farmer, people every day make choices regarding spending their time, and...
Owners of modern business organizations have to deal with various challenges and risks. The term ‘risk’ is used to imply the possibility of reporting profits that are lower than what was anticipated. In addition, the concept also indicates that the firm may suffer from losses caused by a wide range...
Introduction The Primark Company supplies its customers with garments based on various ethical codes of conduct. The organisation regards a high sense of responsibility and sustainability among other practices that alleviate adverse social effects. Although the main goal of the Primark Company is to ensure that its products and services...
Introduction Leaders are vision careers. As heads of organizations, leaders are anticipated to have the ability to manage their emotions so that they (emotions) do not get out of control irrespective of the challenges that leaders go through while attempting to enhance compliance to their visions (Parker, & Sorensen, 2008,...
Introduction Security as a profession varies in terms of qualifications depending on the nature of the working situation (Simonsen, 1996). As a career, security is quite diverse since numerous factors must be put into consideration when defining the profession. In this case, there is no single definition that can stand...
Introduction The modern world passes through a period of radical change visible in all spheres. The advances in technologies created the basis for the improvement in the quality of life and increased attention to the well-being of individuals. Moreover, medicine supported by new scientific discoveries promoted a significant extension of...
Executive Summary The main objective of this final report is to prepare an IT strategic plan for Perisher Blue Pty Limited. Australia’s biggest and most popular ski resort Perisher Blue was established in 1995, which provides alpine runs, cross-country skiing, valley and bowl skiing, snowboarding classes, snowboard equipment, clothing, jewelry...
Background of the Case The explosion of retail stores worldwide has opened many channels where consumers can access product information and numerous buying options. Wal-Mart is the world’s largest retail store, headquartered in the U.S., and operates in 15 countries with over 6500 stores globally (Hunt et al., 2018). The...
The main idea of the observation method is to watch at the setting, participants, and the situation and to present the results of this in the separate section of the research (Patton, 2002). Creswell (2007) is sure that the main strength of the observation is that watching at the situation...
Introduction In April 2017, the now-infamous Fyre Festival was supposed to provide a luxury music festival experience. However, arriving at the private island in the Bahamas, the guests discovered that none of their expectations would be fulfilled. In fact, the festival was canceled the same day it was scheduled to...
Introduction This proposal covers a training plan for all employees of the restaurant. The purpose is to educate and train the personnel following the demands in the hospitality industry of 2020 and the following year. The expected result is the fully trained and properly prepared staff within a reasonable time...
Introduction Strategic quality management plays a fundamental role in the development and implementation of organizational plans. Healthcare leaders have an essential duty to determine crucial tools and techniques that facilitate the progressive execution of projected ideas. In this sense, promoting patient safety is the primary objective of healthcare practice, especially...
Introduction A logistics manager oversees the supply of goods and services. One needs to perform his duties well to avoid the dissatisfaction of the clients. As a result, a logistics manager needs to be very careful especially when dealing with online fraudsters. Thus, some of the issues that a logistic...
A Brief Company Background WHSmith is a British retailing company operating a chain of shops in the UK. However, the company also has operations in India, the Middle East, Australia, and South-East Asia (MarketLine 2014). WHSmith operations are divided into two business segments. The two are travel and high street....
Continuing professional development (CPD) is the process when people improve their knowledge, skills and experience by means of special training courses. Monitoring and evaluating is the final stage of the CPD process. There are a lot of diverse ways how the CPD process may be monitored and evaluated, still, each...
Country Analysis The proposal suggests launching the product of Company A, dog food, in Poland in Central Europe. Its location defines the country’s dynamic development and allows for access to the European Union market (“Doing business,” 2019). In addition to economic growth since joining the EU in 2004 and readjusting...
Mission statement We are committed to grow and improve to make our clients happy. Our purpose We will do our best to ensure that our customers needs are met. Our main values Trust Customer Care Employee Development and Diversity Improvement Trust We understand how important it is that our customers...
Potavin (2006) describes a true leader as one who maintains an uncompromising adherence to an internalized, but otherwise generally accepted code of moral values; who adheres to utter sincerity, honesty, and candor in all communication; and who avoids deception, expediency, artificiality, or shallowness of any kind in all situations. In...
Abstract Lidl, a Germany-based international discount retailer that primarily focuses on food, is considering entering another country’s market. It has narrowed its choices down to either Norway, where it had tried and failed to expand previously, and Mexico. However, the chain struggles to make the final decision and develop a...
Employee motivation has been detrimental to organizational success because of its impact on the level of commitment, drive, and energy that the workers of a company bring to their roles on a regular basis (Robbins & Judge, 2019). Therefore, without motivation, companies experience reduced productivity, lower output levels, as well...
The article, “understanding the basics of financial statements analysis”, by R. David Mautz, Jr. and Robert J. Angell, is effective in financial management. This article provides a logical format of the methods to use in analyzing financial statements. The article begins with an overview of financial statements analysis highlighting the...
Introduction Healthcare workers usually report the importance of effective leadership to stimulate their performance and teamwork because, working in stressful environments, they need additional motivation and stimuli. The problem is that having intensive workloads, healthcare providers are expected to demonstrate high-performance results and efficient teamwork to address patient needs, but...
What’s Wrong—and What’s Right— with Stakeholder Management What’s Wrong—and What’s Right— with Stakeholder Management What’s Wrong—and What’s Right— with Stakeholder Management What’s Wrong—and What’s Right— with Stakeholder Management In the article In What’s Wrong – and What’s Right – with Stakeholder Management, John Boatright (2006) presents a stakeholder management concept...
Executive Summary The paper discusses and analyzes human resource planning and its impact on the organization, Unilever. Special attention is given to organization, industry analysis, and current HR strategies used by the company. The paper discusses research methodology used to collect the data. Also, the paper analyses HR department and...
The current trends, outsourcing and offshoring, affect the business activity of the present-day companies. The former means an organization’s initiative to send the work to be done outside of firm. The latter is sending work overseas to other companies or their own branches in other countries (Collins, 2020). According to...
Introduction In the United States, the airline industry provides transportation services for freights or passengers. To deliver these services, an airline company leases or owns an aircraft, and sometimes they can combine their services with another airline for mutual benefits. Airlines are identified or recognised by the government after they...
Introduction Marshal Catering Inc. is planning to expand its operations by setting up a new catering service business in San Diego, California. The company is presently operating in Sacramento, California. The new proposed business aims to service high quality catering services not limited to food and beverages but also other...
Introduction A company can only be successful in the market if its operation is free from significant defects. That is why one can suppose that smooth internal processes indicate the effectiveness of a firm. It is necessary to analyze the performance to determine ways of how it is possible to...
There are six fundamental leadership traits: vision, honesty, empathy, determination, competence, and motivation. Every successful leader needs to have these traits to be successful. One of the greatest examples of a worthy leader is King David. First, he had a clear vision of what should be achieved and how it...
Starting a business always requires some preparation, particularly in regards to choosing a managing strategy. Additionally, it is essential to consider the clientele, the location, and the services that will be provided there. For instance, I have decided to open a gym in the neighborhood. The purpose of this paper...
Executive Summary Vision/Mission Statement Hewlett Packard Enterprise (HPE) is an information technology company focusing on software and networking. Its mission is to introduce modern technological solutions for the benefit of the community’s business and everyday life. The company follows the principles of overall inclusion and aims to create equal opportunities...
Introduction Samsung is a large business conglomerate that operates in different sectors, such as finance, advanced technology, and plant construction. This paper will focus on Samsung Electronics (SE), which is a flagship company of the chaebol. The South Korean multinational enterprise is well-known for its rivalry with Apple in the...
Introduction In general, brand management describes marketing, advertising, overall placement, distribution, and design of the company’s products and services that substantively contribute to the development of the brand’s personality. However, this term is also related to the perception and perceived values created by a company and its relationship with consumers....
Operations management is essential for productive businesses, as the concept implies the method of converting resources into final products. The term aims to transform the company’s inputs, including human resources, technology, finances, and knowledge, into ready-to-consume goods and services (Robbins & Coulter, 2015). In particular, the transformation process is being...
Introduction Corporate social responsibility is a concept that has gained massive popularity over the recent past as corporations try to give back to society. According to Hategan, Sirghi, Curea-Pitorac, and Hategan (2018), successful business entities have realized that they can achieve sustainable success if they have the support of the...
Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global...
The AICPA Code of Professional Conduct determines the ethical principles that guide employees’ behavior and decision, especially Certified Public Accountants (CPA), to handle various issues via specific statements. The code sets standards for auditor objectivity, integrity, independence, liabilities to colleagues and clients and defines acts disreputable to the accounting profession....
Introduction The variety and scopes of current marketplaces make it complicated for the companies to remain relevant to the market for a long time. It especially concerns the service sector, i.e., hotels and restaurants. The number of representatives on the market increases every day, so many companies fail to compete...
Introduction The leadership style determines the way the manager administers the work process. It is the leader’s behavior model, not depending on a certain management issue. Through a specific pattern the leader can achieve job satisfaction among workers and increase their productivity. The effectiveness depends on a specific management style....
The styles that a leader adopts may significantly impact the team’s performance. Those are numerous, and one can select what suits them the most and guarantees improved results. One of the recent and promising leadership styles is transformational. It appears to address the challenges set by the 21st century and...
The following evaluation is for Chevron Corporation. Chevron is one of the world’s leading integrated energy companies, which explores for, produces and transports crude oil and natural gas, refines, markets and distributes transportation fuels and lubricants. Additionally, the company manufactures and sells petrochemicals and additives, and develops and deploys technologies...
Wood kitchen industry had a strong revenue growth because of increasing growth in housing markets all over the world. Now imports have become the real threat for the wood kitchen industry. And the growth of this industry is purely dependent upon the housing market. (Wood kitchen cabinet and countertop manufacturing...
Introduction Assessing individual behavior in the context of influencing business outcomes is an opportunity to identify workers’ motivators. Based on the proposed scenario, the attitudes and job satisfaction of each of the four employees will be evaluated, and corresponding impacts on individual aspects of organizational performance will be given. Implementing...
Introduction Walmart is known across the globe for its revolutionization of retail strategy. It has maximized the cost-efficiency of all processes, including logistics, manufacturer relations, distribution, as well as human resources (Reich, 2018). Throughout its history, the company was one of the first to introduce numerous changes that helped streamline...
Introduction In the scholarly literature, bureaucracy is defined as “the combined organizational structure, procedures, protocols, and set of regulations in place to manage activity, usually in large organizations” (Gomez-Mejia et al, 2008, p. 34). This is the core of the structural formation of an organization. It is that part that...
One of the Army’s primary tasks is to serve the American people by protecting the perpetual national interests and complying with military responsibilities. To meet these requirements, one needs to adhere to the leadership based on values and impeccable character, and professional expertise. The Army leadership requirements model (LRM) provides...
Starting a new business is always a great challenge for any entrepreneur – it involves the creation of a detailed business plan, the consideration of all accompanying opportunities and threats that await him or her in the future process of operation. Everything has to be planned carefully to achieve success;...
The systematic approach to organizational processes, usually defined by five fundamental components: input, resources, constraints, activities, and output, seems to be the norm until one encounters a unique scenario requiring a special approach. The five components of a process are vital factors of success, much as they may not apply...
My favorite store is Zara, which specializes in low-cost and fashionable clothing. As it is a clothing store, it uses merchandise to visually captivate customers and those who pass by. It was especially apparent the last time I went there. Zara primarily targets sight, which is supported by other senses,...
Introduction Conflict results from negative interactions between two or more societal units, such as individuals or nations; it is a natural outcome considered inevitable in social contexts. It manifests as strained relationships that arise due to incompatible goals, attitudes, reasoning, or perceptions. Its expression may also involve verbal insults, physical...
Introduction Justice and its relations in all aspects of society, including the behavior of individuals in organizations and all the consequences arising from this behavior, have recently attracted the attention of researchers. Justice has various forms and types of manifestation, and one of these forms is organizational justice. Observance of...
The modern world’s culture is almost entirely dictated by global corporations. Many small companies are part of huge conglomerates that control the media and cultural space. Often this influence seeps beyond the boundaries of general human leisure and affects other aspects of life. This essay aims to analyze one of...
The first article I wish to summarize, “Behind the Counter at McDonald’s”, concerns Robin Leidner’s research conducted about the employees’ alienation due to the routinization of work. The author did a participant observation at McDonald’s as a model of formal rationality and standardized rules. The observation has shown that the...
The selected organization for this analysis is the Coca-Cola Company and the identified competitor is Pepsi. From the completed analysis, it is evident that the two companies have several departments working synergistically to ensure that the intended carbonated drinks are delivered to more customers in a timely manner. The departments...
Leaders should support the values and mission of their organisations to promote them and behave in a manner consistent with these objectives. Although some people believe that leadership is an inborn quality of an individual, I think that it is a combination of skill, knowledge and understanding of the fundamental...
Introduction Sometimes, managers may find that not all employees work equally well and hard. The reason is that various management schemes must be applied to them because each employee is at a different stage of development: both within the company and personally. The solution to this problem is the situational...
What did you learn about workplace harassment that impacted you to know? Workplace harassment can take many forms but is always discriminatory and harmful. Abusive behavior results in adverse effects for companies, affecting productivity, morale, and turnover rates, and employees, impacting their physical and mental health (Bader et al., 2018)....
The creation of corporate culture For international business management, the creation of corporate culture and the achievement of social responsibility goals depends on the ethical perspective the organization takes. In terms of emerging globalization in multiple spheres of economics, companies that operate internationally need to adjust their policies and codes...
Vision, mission, goals, objectives, tasks, strategy, tactics, and policy are the concepts that help the company to define their work in terms of culture, values, and ambitions, and present them to the world. However, quite often, the difference between these terms is quite vague and needs clarification. This paper aims...
Introduction The main goal of any company is to obtain a consistently high return on invested capital. For investment profitability to be higher than that of competitors, the competitive advantage over them must be stable; in other words, the quality of goods and services provided to consumers must be higher....
Introduction Change is an essential element of any organization that seeks to continually improve and grow. Kurt Lewin developed a three-stage model that can effectively be employed by the management of organizations to address necessary reforms effectively. The three stages developed by Kurt Lewin tackle change endeavors through unfreezing, change,...
Apple Inc. is one of the leading producers of IT products with its most prominent products such as iPhone, iPad, Macintosh, iTunes, as well as many other successful projects. The use of effective information systems is the company’s competitive advantage (Hwang & Chen, 2017). iCloud was developed in 2011 as...
Introduction The prevailing literature asserts that the entrepreneurial character of a person or society is influenced by a myriad of demographic, environmental and personal factors (Hisrich, Peters and Shepherd, 2013, p. 24). The demographic factors impacting on the enterprising behaviour include gender, personal and family background, and the person’s early...
The study focused on determining whether UK university athletic departments engaged in strategic planning. It also wanted to investigate the key areas of focus in strategic planning. The third objective was to analyze the relationship between university size and strategic planning as well as athletic director’s background and strategic planning....
Introduction Advertising is a crucial concept in the success of the company, its perception by the audience, and the social impact that it might have. Numerous businesses launch unique, controversial, influential, and robust campaigns that can stay in the memories of individuals for a prolonged period. Nike is a company...
With three price options, 59$ for an online subscription, 125$ for a print subscription, or 125$ for online and print, The Economist convinces customers to purchase the third option. This strategy uses more than two alternatives, generally three, to create price relativity in the consumer’s mind. In the case of...
Introduction Heineken is one of the world’s largest brewers of beer and cider, in large part due to its business strategy. It pursues a cost leadership approach, providing a diverse selection of beer of both inexpensive and more premium varieties to customers. As a result, its brand is well known...
Iron Cycle of Growth Looking at the business cycle one is overcome by a feeling of despair that inevitable like the human body and like kingdoms there is the “iron cycle” of growth and then decay – an infallible law of Nature from which there seems to be no escape....
Background VipShop Holding Ltd. is an online discount retail company based in The People’s Republic of China (RPC). It was among the first internet shops that successfully implemented a third e-commerce model, which allowed VipShop to become highly profitable and scalable. The company regularly provides major discounts and special offers...
Abstract Ethics is a vital aspect for the successful business operation. Progressive organizations have formulated policies that guide individual employees, departments, units, and organization as an entity. These policies ought to function based on the ethical principles for the organization to achieve its vision and objectives. The ethical principles are...
Introduction WorldCom was an American telecommunications company that highlighted the dangers of engaging in unethical conduct. WorldCom’s growth strategy was through acquisition of other companies. Rapid acquisition made WorldCom one of the largest telecommunications in the US. However, the company was secretly engaging in a massive accounting fraud, which created...
Operations in the international music festival event industry are highly complicated due to involving a large number of participants, venues, managers, and visitors. Unlike companies responsible for small events, the international industry has to predict and try to avoid the risks associated not only with the artists but also with...
Introduction The biggest challenge to human resource managers today is realizing the best approach of economically recruiting, training, and retaining workers. This has resulted in most organizations developing a culture that upholds work-life balance programs to ensure that workers maintain equilibrium both in their professional and non-occupational lives. All organizations...
Analysis Main Conclusions Stefan Kornelius analyzes the leadership style of Angela Merkel – the Chancellor of Germany. The country’s citizens go to election in a few days and in spite of her successful eight-year leadership, the Chancellor might lose the elections according to Stefan Kornelius (2013). The editor of Germany’s...
Organizational behavior is a science that studies the behavior of people (individuals and groups) in organizations. Its aim is the practical use of knowledge to improve the efficiency of a person’s labor activity (Reeve Bunn, 2013). Human behavior at work is much more complex and varied than is suggested by...
Research question Although there is no section of the research that clearly defines the research question, readers can easily gather from the introduction that the study sought to gain an understanding of resource-performance in resource and capabilities and how this contributes to effective performance, in this case, sales and distribution....
The Main Goal of the Company Elemica main aim is to impact growth in the entire chemical industry in terms of the supply chain management and connectivity in terms of procedures and operations. It achieves this by providing web based orders hence chemical companies are able to purchase and sell...
Introduction The ‘Custom Woodworking Company’ is an average-sized traditional furnishing and cupboard manufacturing firm; with its head office and a large place site at the Industrial Estates. Based on this, this company is headed by Ron Carpenter who is old but his wife is a hardworking entrepreneur who because of...
Introduction Due to the stiff competition in the business world today, organizations have no choice but to offer memorable experiences for their products and services to every consumer they get into contact with. This is perceived as the only way through which organizations can attract and retain more customers. The...
Introduction Relaxing Travel Company is facing serious challenges following the economic downturn in the UK. On top of this, there have been other factors that have posed a big challenge to the business operations of the company and they include; Regular customers create their packages using budget airlines and the...
Introduction Team building is a very important organizational practice and behavior that is highly recommended for any organization seeking to boost its performance. The essence behind any team-building strategy is that when employees work or pull together towards achieving a common goal, it is more likely that the organization will...
Introduction Description and History of Social Work The history of society goes back to ancient human society. Social work entails charity giving to the poor and at times voluntary service to the needy in society says (Rosen 66). There has never been a time when all were self-sufficient in the...
Introduction Management is an important part of any business. Many success stories in the business world have been due to effective management practices. This paper is an analysis of the concept of management and how it relates to business. It embarks on a series of research questions into the most...
“Contemporary marketing “written by Boone and Kurtz provides us with key marketing principles. The book covers the most up-to date issues including one-to-one marketing, customer care, strategic marketing as well as guerilla marketing among other topics. The book begins by giving the reader a concise definition of the term marketing...
Marketing Marketing by definition is the organizational activity that includes communicating and convincing potential and actual consumers of one’s goods to buy them, and finally delivering the goods to them. Various organizations and enterprises apply different marketing management strategies to help achieve its organizational goals and objectives. The very first...
From the learning course, I understand that business policy requires recognition and authority at the top decision-making level. Organizational programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also on knowledge of external environments. A homeostatic point of equilibrium between customer wants and...
Introduction International Business Machines abbreviated as IBM is considered the undisputable champion in the field of technology (Buck 1986, pp 2). It deals with both computer hardware and software. Lately; it has taken a direction that is geared towards sharpening its focus on software development. IBM is a hot company...
Management Summary Tesco Plc (Tesco) is one of the largest retailers with a presence in-store and online spheres. Its retail stores offer the widest possible range of products which includes both food and non-food items, clothing, health-care and beauty products, electronic items, home appliances, stationery, furnishings, etc. In the late...
Introduction According to Porter (1998, p.2), Competitive advantage is the ability of the firm to maintain its strong position against its competitors and continue making profits. Competitive advantage is gained by a firm that can beat its rivals in profitability. According to Porter (1998, p.2), cost advantage and product differentiation...
Human Resources Management or the employee workforce is considered to be the most valuable asset or the resource of any organization. The people working in any organization are the basis of its existence and they are the ones who are responsible for building its image in the society and market....
Technology Solution Search Engine Optimization (SEO) is the proposed technology solution. It refers to a series of methods that the business will use to improve its website ranking in the search engine listings. As part of the internet marketing, the primary aim of the SEO will be to obtain search...
“Management is the art and science of getting things done through others (The Meaning of Management, Para. 3)”. Management is all about planning, organizing, leading and controlling to achieve the set goals of any organization to be competitive. This is one of the most practiced human activities. Management is essential...
Definition Corporate social responsibility is defined as a form of corporate self-regulation integrated into a business model; it is aimed at motivating business entities to voluntarily involve themselves in corporate initiatives, as an alternative to additional or existing mandatory initiatives. It is a form of corporate social regulation integrated into...
Introduction Market segmentation is the process of dividing a market into small parts which have different characteristics. Therefore this fully satisfies the individual and specific needs of customers. This is done especially in a situation where customers have very differing characteristics. Therefore a company finds it convenient to subdivide the...
Introduction The first hotel of Ritz Carlton Hotel Company was opened in 1898. A year later, Cesar Rits opened another Carlton hotel in London, paving way to the emergence of a great name in the hospitality industry. The company had gone through many trials and tribulations while spreading its territories...
Introduction The Bulgarian market and economy have achieved a high level of stability in recent years, thanks to their good business policies put in place since 1998 to stabilize their currency (O’Brien & Christian, 2008). The country has been classified as a functioning market by the United States and the...
Introduction In today’s world, in order to ensure the smooth running of the business, every organization must be ready to deal efficiently with different issues concerning the business. The organizations must be ready to accept changes and move accordingly. Each and every employee of the organization should work hard to...
Introduction The book, “Leading Minds: An Anatomy of Leadership”, has been authored by Howard Gardner, “Professor of Education in the Graduate School of Education and one of the founders of Project Zero at the Harvard University” (Gardner, 1996). Published by Basic Books, the first edition of the book appeared on...
Introduction This would involve a short picture of Wal-mart food, Inc… It is the earth’s largest vendor it functions, in the course of an enormous foundation of Wal-Mart supplies, supercenters of Wal-Mart, etc. The main purpose of the Final Project is to apply the concepts and techniques of the module...
Executive summary Wal-Mart Inc. has been in existence since 1962. The retail store chain has significantly expanded in the global market segments in Europe, America, and Asia. Its powerful retail brand with “Everyday low price” slogan depicts its successful money-for-value pricing policy and strategy (Zook, &Graham 2006, p.15). Even though...
In writing Essence of decision making, Allison had the notion that rational expectation theories from economics had been borrowed largely by fields of political science and international relations. He assumed that states, after considering all they had, acted rationally to maximize their usefulness. In this, he proposed that analysts must...
Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps referred...
Introduction The success of the Katz, Sapper & Miller Certified Public Accountants (KSM CPA) is closely associated with the way this company performs business tasks. Their approach towards business is closely linked with the importance to keep their partners satisfied and help them achieve success if it depends on the...
Executive Summary Internal analysis of an organization helps the organization determine its internal strengths and weaknesses. The J.M. Smucker Company is the leading manufacturer and marketer of branded food products in Northern America. It manufactures ice cream toppings, fruit spreads, beverages, health and natural foods, natural peanut butter, and shortening....
According to Hard rock café (2001), Hard rock café does embrace the process focus strategy whereby all the facilities are centered on a particular kind of the activity or the process. These are restaurants and their concern only lies with the catering for the welfare of the paying clients who...
Introduction This marketing research tries to investigate how product authenticity impacts consumers to decision-making. Product authenticity refers to the validity or genuineness of a product being sold in the market. Consumers need to be assured that the product and services that they buy and consume are actually the original and...
The unique and innovative product selected for analysis is Apple iPod. This product marked a new era in technology and entertainment industry. This product appeared on the market in 2001, and since that time became one of the most popular media players competing with Microsoft’s MP3. Before the iPod, Apple...
In the troubled days of economic crisis and recession the only way companies have to survive economic uncertainty is by making good use of business “performance management”. Arguments The decision making process used by companies has turned to have little, if none, value for the present situation of crisis that...
Introduction An ethical dilemma refers to a complex situation characterized by a conflict in principles on which an individual or a community judges a behaviour or an action as right or wrong. When two moral principles that are used for making a decision conflict, a person is faced with the...
Introduction The current business environment has become globally competitive forcing all the businesses that seek to survive an obligation to be strategic in management of their corporate affairs. Making huge sales and maximizing profits remains a high target for all companies regardless of whether they are operating domestically or globally....
Whatever the size or nature of the National Lewis and Clark Corporation, having a skilled and motivated team is very important for the future success of the company. Having and finding the right employees in this organization can lead to an enhancement of team work, lower worker turnover, and business...
Introduction The banana plant is considered to be the largest herb in the world and it belongs to a family of plants called lily plants. The plant matures in a period of nine months and after that it’s able to produce fruits all year round. The fruit was introduced on...
Corporate social responsibility is a broad term which can be defined in several ways. A concise way of defining would therefore mean that it is the social responsibility which the organization exercises on the societies within which they exist. In other words, it is the responsibility linked with the employees,...
Executive Summary Shomai Cards is a greetings card company that also deals in minor gift items and operates from Japan. It is currently planning to reach foreign markets including the UK, the US, and South Africa. However, the focus of this study would concentrate on the domestic markets only. This...
Starbucks is a multinational company operating in several countries throughout the world. The organizational culture of the company is much influenced by a multi-national environment and by socio-economic changes happening around the world. It becomes helpful for the company to appoint staff from the respective countries where it has its...
The simulation was a group activity and each of the team members was given their specific roles to play. The key roles that were related to the simulation were as follows: (1) team leader, (2) marketing coordinator, (3) R&D coordinator, (4) budget controller, and (5) inventory management. The simulation aimed...
The Issue The critical issue facing Jimenez in trying to transport the solution which worked at the Wichita site to the Lubbock site is that the Lubbock plant is missing the charismatic leadership of a veteran like David Keller. Keller is an exceptional leader who is quick to seize an...
Leadership needs to be widely diversified to be truly successful. A leader must exhibit traits of accepting and solving a wide variety of business problems and issues, of different hues, and have varying levels of impact on the business environment. It could be in terms of trade union issues, or...
Introduction Carrying out certain business operations, every enterprise has to follow the established ethical principles, which are also known as the Caux Round Table Principles of Ethics. There are 13 of them on the whole, and their overall essence is in the fact that business companies should be driven not...
Nowadays, there is the growing popularity of international business activities between both the developing economies and the emerging economies. Therefore, each company is searching for the appropriate strategies to interfere with the world market, as it opens new opportunities for development. Initially, there was an assumption that the industry-based approach...
Define and discuss Ford’s business-level strategy There are two basic business-level strategies which Ford Motor Company has followed for the whole period of its performance. The company started with realizing a low cost strategy, which allowed it to gain market share due to the lowest costs as compared with its...
This theory can best be used to describe my approach to leadership. When working with a team, a leader who has adopted this theory provides support to the members so that they can follow the prescribed direction towards achieving the set targets. This theory was developed in1971 by Robert House....
Introduction Wal-Mart, the largest retailer in the world, was founded in 1962 by an American Sam Walton in Arkansas State in the US. It did not start international expansion until 1991 when it opened Sam’s club in Mexico City. Since then it has expanded its international business to 13 countries...
Background – Branding has been a significant tool for promoting products, but it is recently becoming a point of attack. Identification of problem – Several companies have come under intense criticism over their brands being negatively so powerful that they mislead the consumers, and this has sparked debate over their...
Toyota Historical Sales Analysis Toyota Corporation, which is considered to be one of the largest automakers in the world, started to function as Toyota Motor Corporation in 1935. The achievements of the company have always been followed by customers’ needs satisfaction. The analysis of the Corporation historical sales since 1937...
Executive summary This report was written to examine strategic planning options of Du mobile telephone service providing company operating in the UAE. It starts by giving research methodology that was used to collect data in which primary data was collected through direct interviews and secondary data through books and other...
Acknowledgements This paper is result of work of the number of people among whom I would like to thank the public relations department of Sakhr Software Co., the officials of Sakhr Software Co. who facilitated the conduct of my research in their enterprise, and the scholars whose research works I...
