Marketing Research for Hobbs in Birmingham

Background Hobbs is a store that sells clothes and accessories and it primarily targets wealthy people. The marketing strategy that the firm wants to start for the year 2009 is aimed at raising the footfall. From the analysis from Mosaic, it is clear that Birmingham is a place that has...

Accounting Function in Garment Organization

The organisation is dealing with garment manufacturing. It is a medium sized company having 250 skilled labours force including professionals and employees. Its objective is to make quality garment products using the latest state-of-the –art technology for the benefit of customers. When describing the key resources of the organisation, its...

British Petroleum Company’s Marketing Plan

Introduction British Petroleum – BP ranks third among the worlds largest producer of ol and natural gas. The organisation is among the top 6 energy sector companies and is active in the oil and gas exploration, petroleum products refining and marketing and non conventional energy systems. For the year ending...

Coca-Cola Company’s Strategy & Globalization Issues

Introduction As trade barriers are minimized and information is being de-regularized the world is becoming a ‘global village’. Elements like outsourcing, environmental stability, globalization; sustainability etc has changed the working patterns of organizations. Multinational corporations are increasing day by day and they are usually criticized because of issues like environmental...

The Challenge of Long-Term Strategic Planning in the Modern Business

Abstract Experts and discipline intelligentsias continue to fill this field with views and ideologies some garnered from experience or newly developed or old recycled models. Unfortunately, no matter how well drafted the desired course in company operations is, it is subject to the business environment. The type of market, economic...

The Application of Home Automation System

Abstract This is a report that deals with all kinds of information related to the application of home automation system. The paper has been structured to see the possibilities and the process for the installation of home automation system. The matters related to its advantages and disadvantages are well discussed...

Supply Chain Management in General Electric

In organizations, it is important for management to understand the stage that followed when purchasing their raw materials so that the right products are delivered and produced at the appropriate time. General Electric Company is a multinational organization that is located in America. This company conglomerates services and technology that...

Financial Management of Aldar Properties UAE

Business Overview Aldar Properties is currently the largest property developer in Dubai. Established in October 2004 as a real estate developer, Aldar has initiated ventures in the areas such as residential units, retail, commercial buildings, the entertainment industry, and five-star hotels. Currently, Aldar is the second-largest real state developer in...

Advantages of Online Transactions

Global trade and services have been affected greatly by the use of Internet technology. (Dull & Gelinas, Jr., 2008) The use of the internet made the transactions to be more often done electronically. Buying and selling of services and products through electronic systems like the internet or other computer networks...

Business Analysis: Population and Sampling Techniques

Population and Sampling Techniques Business research equips organizations with sound evidence supporting their decisions or enabling managers to develop forecasts. The exploration of employees’ attitudes towards projects, events, decisions is also an important part of big companies’ functioning since people’s perspectives have a considerable effect on organizations’ performance (Chakrabarti &...

Target Canada Company’s Divestment and Price Wars

Introduction Divestment is the practice used to minimize unnecessary losses related to subsidiary assets and prevent detrimental effects on core businesses. As it follows from the case of Target, the company failed to stand out from its competitors when serving customers in Canada and had to give up its subsidiary...

Market Orientation: Pillars, Implementation, and Firm Performance

Introduction Market orientation is defined as the implementation of the marketing concept. This implies to be more than just customer oriented. It requires that there is full support from the organization for it to be fully implemented in the long-term and may in some instances result in a complete organization...

Veronica Vargas: Career Counseling

Introduction Career counseling, as a broad sphere of theoretical and practical frameworks aimed at helping clients make the right professional choices at different stages of their life span, deals with a variety of specific cases. In order to develop an effective intervention plan and solve the client’s problem, a counselor...

Voyages Soleil Tour Operator’s Hedging Decision

Case Introduction Voyages Soleil (VS) is one of the leading tour operators in Quebec. The organization has managed to establish strong relationships both with its customers and suppliers. The company’s owner Jacques Dupuis needs to decide how to manage VS’s foreign exchange obligations. Vendors accept payment only in US dollars,...

Supply Chain Management Analysis

Summary The process of supply chain management is concerned with the control of materials and information throughout the entire supply chain, from suppliers to the producers of components and subsequently to store shelves. Therefore, optimization is an essential factor of supply chain management that can ensure that all of the...

US Marketing Strategy for KFC

The utilization of proper marketing strategies is crucial for a business environment as it ensures the growth of profits, increases the market share of an organization, and strengthens brand awareness. The marketing phenomenon, which occurred when Popeye’s Chicken introduced a new spicy sandwich, can serve as an excellent example of...

Apple Inc.’s Strategic Leadership and Innovation

Introduction Heracleous and Papachroni explore strategic leadership and innovation at Apple, Inc., performed by Steve Jobs, a founder of the organization. The authors point out that the company started to prosper after Jobs returned to work in 1997. For the period before 1997, however, the organization experienced financial difficulties and...

Quantitative Techniques in Business to Manage Quality

Abstract Business organizations are facing quality issues concerning their operations and products. Business scenarios are rapidly changing at a time when phenomena are not only influenced by the traditional aspects of economics but also by an accumulation of data. Therefore, management teams should adopt the best techniques to handle these...

Transformational Change: Case Study

Transformation can be challenging for any organisation, regardless of its size, the target market, or experience. To assist the management in the process of transformational change, scholars have developed a number of models that help to plan and implement change in any organisation. The two organisations that will be considered...

BRL Hardy Company’s Strategic Options

Introduction BRL Hardy is a merger of two wine companies BRL and Hardy that was established in the year 1992. Operating within the wine industry and setting high goals can be challenging for every organization, and BRL Hardy faced specific issues in terms of creating a global wine brand. Globalizing...

Parmalat Company’s Fraudulent Financial Activities

The term cooking the books is used to describing a range of fraudulent acts that companies attempt to provide false financial statements. Usually, cooking the books is associated with exaggerating financial data to report non-existent earnings. At the beginning of the 2000s, many Fortune 500 companies have been caught improving...

Muja’s Poultry Farm’s Business Plan and Management

Introduction Poultry farming is one of the most fitting and profitable business models for Texas. The state has all the necessary prerequisites encouraging such activities. The business memorandum provided below describes Muja’s Poultry Farm as well as its products and services, business location, equipment, and the documents required for launching...

Sunrun Inc.’s Company Analysis

Sunrun, Inc., headquartered in San Francisco, California, is an energy-based service provider founded by Edward Fenster, Robert Kreamer, and Lynn Jurich in 2007. Through its vision, mission, and goals, Sunrun focuses on powering the world with clean and sustainable solar energy attainable through innovation and expert service delivery. Sunrun’s vision...

Coca-Cola: SWOT Analysis

Introduction Nowadays, due to the globalization and development of economic relationships, every organization should follow certain strategies in order to stay competitive in the market. It is also significant to analyze the strategies that are used by companies to assess where an organization stands, what measures bring advantages, and what...

Virgin Atlantic Airway’s Employee Treatment

Introduction Human resources are widely considered to be critical to organisational success. Companies should strive to develop a motivated and committed workforce in order to improve organisational functioning, boost performance, and successfully implement organisational changes. When planning an organisational transition, it is thus critical to acknowledge the effect it will...

Situational, Transformational, and Transactional Leadership

Effective management requires the appropriate leadership approach. The theory of situational leadership was created to adopt the leader’s behavior and approach to his or her subordinates by diverse circumstances, such as the followers’ individual needs and competency. While some workers feel more confident under the leadership of autocratic and demanding...

SPA Salon’s Marketing and Design

The holistic SPA is created to provide deep relaxation procedures for highly stressed clients who require access to both signature and individual treatments. The business concept of the given SPA is to deliver entirely natural and organic products, which are oriented at relaxing and vitalizing a person’s mind, body, and...

Public Relations in the Hair and Beauty Sector

The modern standard of living puts forward new requirements for the health, the appearance of a person, as well as the level of service offered. Striving for the best is a kind of condition for the survival of people in the third millennium. One of the global trends in the...

Chick-fil-A Fast-Food Network Brand Analysis

Introduction The analysis of this or that brand depends largely on consumer interest in specific products and clients’ satisfaction with the services provided. Based on customer demographic data, it is possible to analyze the Chick-fil-A fast-food network and compare some data to compile a relatively accurate picture of people’s preferences....

United Airlines’ Employment Ethical Dilemma

Introduction Sexual harassment in the workplace is one of the most heinous and underreported crimes in the world. The rising effectiveness of awareness campaigns, the popularity of the #MeToo movement, and the increasing attention from the media and the press have managed to turn the tide and bring about the...

Apple Inc.’s Organizational Behavior Management

Describe the company and what it does A company may run a great risk mostly when involved in outsourcing its business activities to the outside business world unless the person(s) involved have some knowledge in the game. Employees, whether the subordinates or management team are prone to making mistakes, and...

Change Management Simulation and Lessons Learnt

Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that...

Validity of the Marketing Mix Model

Abstract The research report is based on judging whether or not the Marketing Mix is a valid option used in companies for marketing purposes or not. The detailed study takes reference from multiple sources which include credible authors’ research papers and one to one interview. The marketing mix model has...

Managing Project Value: Value Engineering and Value Management

Abstract Value engineering and value management as significant features of capital projects are two project management techniques that identified as critical in optimizing project value for the target cost. Research has shown that value management and value engineering thrive on hard and soft system thinking paradigms, with value engineering mainly...

Situational Leadership Model: Strengths and Weaknesses

Abstract The situational leadership model, founded in 1982 by Paul Hersey and Ken Blanchard, remains one of the most efficient (Anderson & Anderson, 2001, p. 153). According to it, leaders should always consider the circumstances and respond to their followers’ behavior. Compared with the great man and trait leadership theories...

Tesla Motors Company’s Competitive and Financial Analysis

Introduction Tesla Motors is an American-based company that manufactures electric trains and cars at affordable prices in the American, European and Asian markets. Its name was adopted from an electrical engineer and physicist Nikola Tesla. This paper will discuss the competitive and financial analysis of Tesla Motors. Financial analysis In...

Sara Lee Corporation’s Strategy in 2011

Sara Lee’s corporate strategy Sara Lee changes its business strategies so that it can manage to align its operations with market demands. When the company was being formed, it acquired different industries so that it could increase its overall global market share. When this strategy became successful, the company began...

Senior Management Teams’ Structure and Purpose

The senior management teams are composed of the executive members of an organization having the top-most rank in the organization. They have the role of leadership and management within the organization. The role of management is achieved when the team plans, organizes, directs, controls, and staffs all the resources of...

Flight Centre’s External Change Factors: PEST Analysis

External forces for change of Flight Centre Flight Centre, an Australian travel agency, has experienced impressive market growth because of its effective management structure. The firm has taken advantage of the emerging technologies to expand its operations to Europe, North America, and parts of Africa. However, this has not been...

Unilever’s Leadership Strategy for Global Brand Management

External Environment and the Organization Unilever is one of the largest companies in the world and produces dozens of different products under numerous brands. As a result, this creates the necessity for developing a leadership strategy that enables the company to simultaneously control such brands over numerous international markets (The...

Main Challenges Faced by LinkedIn: A Comprehensive Analysis

The SWOT and Porter’s Five Forces analysis revealed that the primary challenges are related to the inability to maintain the customer’s interest due to the increasing competition, the necessity to pay for the membership, and questionable reputation. In this instance, LinkedIn has to expand its activities and contribute to sharing...

Carlos Ghosn’s Leadership at Nissan Motor Co.

Diagnosis and Rescue Immediately Carlos Ghosn was hired at Nissan, he embarked on a journey to understand some of the things that were hindering the country from realizing its goals. In addition, he identified things that would hinder him from achieving his goals at the company and immediately established ways...

Managerial Skills: Communication & Problem Solving

Commonly Cited Skills Management is a precise process that an individual can be taught in various educational centres, but certain important skills should be acquired to facilitate easier fulfilment of tasks. For this to happen, an individual has to dedicate adequate time to the process and high level of discipline...

LEGO Social Media Strategy: Great Essay Sample

Many case study analyses take marketing strategies of LEGO as an example of a successful framework which does almost everything correctly. LEGO is a business that engages its customers, uses various types of social media to reach out to various audiences, and focuses on creativity above all else. According to...

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

General Motors Company’s Poor Management Issues

Organization development is defined variously by different scholars. According to Brown (2010), it can be conceptualized as a planned and strategic move to enhance the efficiency of an entity. The aim of such undertakings is to help the organization attain its objectives. A number of factors affect the efficiency of...

The US Automotive Industry: Quality and Customers

Abstract The dynamic automotive business environment in the US requires industry players to strategize on ways of becoming competitive. In the 1960s, automotive companies in the US did not consider quality management as an important element of their strategies. However, competition has forced such companies to consider quality management as...

Etisalat Group’s Competitive Advantage Opportunities

Introduction In emerging markets, Etisalat Group is recognized as one of the leading telecom providers in the world. Moreover, Etisalat is known to be among the telecom groups with the highest level of profit. To be more precise, the current cap market of Etisalat is about 42 billion dollars (which...

Al Ghandi Auto Group: Electric Car Marketing Plan

Executive Summary Al Ghandi Auto Group holds a leading position in the UAE automotive market. In existence for more than 50 years, the company has established itself as a reliable brand that provides the highest-quality service, the best customer care, and the best overall value for money spent. The company’s...

The Coca-Cola Company’s Diversity Information

The Coca-Cola Company is one of the brightest examples of cultural diversity, as this corporation works, operates, and signs contracts with people of various ethnic backgrounds. Perhaps, this factor remains one of the most important reasons for their success in the global market. Moreover, Coca-Cola always develops and supports the...

Alphabet and Google Companies’ Strategic Directions

External Environment Opportunities and Threats The creation of the Alphabet has presented a variety of new opportunities. For Google, the launch of a new parent firm gave an opportunity to concentrate on working as a highly successful and leading searching engine and allowed it to focus on developing digital ads...

Businesses Performance: Financial and Non-Financial Measures

Purpose/ Core Interest The purpose of the present research is to evaluate the implementation of non-financial measures of performance in small and medium enterprises (SME) as a predictor of enhanced performance. The research aims at examining at least 100 small and medium enterprises, seeking to outline their measurement strategy and...

Google’s Vision, Goals, Training, and Development

Organizational Goals and Vision Google’s vision of providing access to the world’s information in one click is in line with its primary goals. It is particularly relevant to the search engine service for which the company is popularly known. The service has enabled many people to access the needed information...

“Navigating the Future of Work” by Hagel et al.

Introduction The workforce, the workplace, and the conditions of the market in the 21st century are very different from what they were in the past. The modern market is driven by innovation, meaning that skills, knowledge, technologies, and practices are quick to become obsolete (Watson 2016). With the planet’s population...

Importance of Manufacturing Sector to Singapore’s Economic Growth

Singapore is a country that has relied on the manufacturing industry to develop its economy. A manufacturing sector is a unit in the economy that deals with the processing, production, and development of goods from raw materials. It involves the biomedical manufacturing, electronics, precision engineering, general manufacturing, transport engineering, and...

British Airways: Company Information

Abstract The blistering rise of digital devices preconditioned the increased importance of IT technologies for the functioning of the majority of organizations and corporations. In this regard, the given paper is devoted to the precise investigation of the main aspects of a certain company that benefits from the exploration of...

Zappos-Amazon Companies Merger: Organizational Culture

Introduction The acquisition of Zappos by Amazon is a good example of the complications of combining two companies that have different organizational cultures. Although the merger between the two companies was mostly inspired by developments in the market place, the usual expectation is that the values and cultures of the...

IPhone Product Promotion and Politics in China

Promotion The history of Chinese culture shows that each company that wants to enter the country’s market has to consider Chinese traditions and beliefs. Apple should also pay increased attention to its marketing strategy since its core principles are heavily based on its American origins. Currently, Apple’s plan does not...

Coral Divers Resort’s Business Issues and Strategy

Brief Summary of the Case The case that we are supposed to analyze is devoted to the experience of one diving resort that suddenly became less popular among tourists. In 2008, the owner of the Coral Divers Resort found out that the number of divers using their services was gradually...

Ford Motor Company’s Organizational History

Organizational History What is interesting about the Ford Motor Company is that its organizational structure consists not only of its internal management and product creation divisions (i.e. marketing, engineering, etc.) but also encompasses aspects related to the different brands under its control, the various dealerships that sell its products as...

How to Become a Successful Leader?

Introduction Fundamental leadership success secrets separate the successful and effective persons in charge from the average and mediocre leaders in current firms. Leadership technique is studied from gurus, learned in discussion groups and exists as a component of an individual’s inborn special headship technique set built up over years, and...

New Balance Men’s 611: Global Market Entry Strategy

Executive Summary The New Balance Company is attempting at entering the environment of the global economy with its latest Men’s 611 brand. However, competing with the brands that have already become household names is bound to be rather tricky. Therefore, the firm will need an elaborate branding strategy and an...

Qatar Airlines and Its Growth Reasons

Introduction Various reasons explain the rapid growth and development of Qatar airlines ranging from the internal factors to the factors emanating from the external environment. Since its re-inauguration, the airline has seen tremendous growth to approximately 140 destinations globally. Factors that have been cited as the major contributors to this...

Managerial Functions at the Workplace

Introduction As a rule, people consider management to be used to supervise the workers or all kinds of junior personnel. Management is mistakenly thought to be a prerogative of the senior positions in various organizations. Nevertheless, its techniques can be used for personal managing as well. At its fundamental level,...

Heathrow Airport’s Service Operations Management

Background Service quality refers to the perceptions that customers have on the expected quality of services provided. In most airports, service quality is a necessary tool as it enables the assessment of the level of satisfaction that customers have (Johnston 2005, p. 1304). Heathrow airport is the largest and busiest...

Leadership, Management and Change

Introduction Change will is always an ongoing process (Goleman 2002). Organizational leaders should embrace new roles and ideas in an attempt to create better structures that can deliver the best results. My dream is to become a successful organizational leader. A proper understanding of the major processes of organizational change...

Virgin Group Case: Creativity and Innovation

Abstract This paper is a case study on Virgin Group, a multinational conglomerate uniting 60 businesses operating in different sectors of the economy. The recognition of the brand is constantly growing, as there is no region in the world where the work of the Virgin Group’s industry giants would remain...

Control Systems in Bureaucratic Organizations

Bureaucracy Bureaucracy is a system of administration based upon the hierarchy of authority that is designed to perform tasks through specific formal procedures or a routine manner. In this case, efficiency is enhanced as tasks are organized according to their complexity as well as in a formal line of control...

Virgin Media Company: Scientific Management

Introduction Virgin Media enjoys one of the largest shares in the fibre optic network market. Currently, it has about 4.49 million broadband subscribers and the number is set to increase due to the impressive work that its engineers are doing in relation to digital technology. The progressive growth has largely...

Benefits and Drawbacks of Amazon E-Commerce

Amazon e-commerce has plenty of pros and cons. On the one hand, it helps create a comfortable buying experience for customers. On the other hand, there are limitations such as the lack of universal Internet access. This essay explores advantages and disadvantages of Amazon company e-commerce. Pros and Cons of...

Emirates Airline – Strategic Analysis

Introduction Emirates airline is a (relatively) new full-service network carrier in Dubai, United Arab Emirates (UAE). Despite being a relatively new company, the airline has become among the fastest growing companies in the Gulf region (The Emirates Group 2014). In fact, globally, the airline is the most profitable aviation company....

The Kroger Co.’s Diversity and Recruitment Strategy

Abstract The Kroger Company refers to the discrimination-and-fairness paradigm that is not appropriate to promote the diversity vision and effective inclusion practices in the organization. However, the company aims to follow the principles characteristic for the access-and-legitimacy model. In this context, the current report provides the summary and analysis of...

Motor Carriers and Freight Transportation Future

What Do Transportation And Logistics (T&L) Leaders Need To Do To Prepare For The Future Of Freight Transportation, Especially Motor Carriers? Transportation is one of the most important aspects of supply chain management. The existence of competitive transportation rates during the 1990s compelled many companies to develop supply chains that...

Strategic Planning: Internal and External Factors

Introduction Strategic planning is used to guide an organization during times of change. The plan applies external environments like the industrial environment and the economy. It creates concepts that strive to create an environment of healthy competition. It also comes up with ways of coming up with funding for projects,...

Alan Mulally’s Personality and Leadership at Ford Company

Using the Big five personality dimensions, diagnose Mulally’s personality. How have these dimensions influenced his leadership at Ford? Personality is complex and varies according to different people. The big five personality dimensions are usually broad categories of personal behaviors and traits and though most of the researchers do not agree...

Airbus Company Systems and Operations Management

Systems and operations management is primarily concerned with ensuring that the execution of business operations of an organisation are in an efficient manner, using minimal resources in order to facilitate the realisation of business requirement. Typically, it is an example of a management strategy that aims at the conversion of...

Game Zone’s Business Model

Abstract The paper provides a discussion of start-up costs related to the Game Zone business. The answer to the question regarding sources of revenues and the profit model related to Game Zone is also presented in the paper. The possible success of the business is discussed with reference to the...

Organizational Strategy for Talent Development: Needs Assessment Focus

Abstract The paper at hand provides a brief overview of the process of selecting the organizational strategy for talent development. The proposed organizational strategy puts a priority in the needs assessment element as one of the key determinants of the strategy’s efficiency. The selection of the strategy has a multi-stage...

The Ford Motor Company: Supply Chain Strategy

Describe how the auto industry might work differently if it were designed by the Dell Model The Ford motor company has existed since 1903 (Dornbach, Slade & Thorpe, 2009, p.4). It has had a series of success stories-revenues of more than 144 billion, operation in over 200 countries of the...

Human Capital Management in Entrepreneurship

Introduction The management of human capital has become a highly debated topic in contemporary entrepreneurial practices. In business, people are perceived as assets that can be increased in value through either the creation or identification of investment opportunities. The embracement of human capital management (HCM) involves the constant provision of...

Situational and Adaptive Leadership in Organizations

Introduction Context-based leadership is a stance that clearly justifies the existence of the situational model of leadership. Under the model, leaders should use appropriate leadership approaches that meet the requirements of a given situation. Different contexts in an organization require a leader to exhibit different characters that can match with...

Nintendo and Sony Companies’ Financial Fundamentals

The company’s strategy determines its choice of financial decisions, and revenues depend on the effective realization of this strategy (Piper, 2010). The purpose of this paper is to demonstrate how to apply such steps of the financial assessment process as the evaluation of strategies and revenues to the analysis of...

Ambush Marketing: Smart Business or Unethical Practice?

Introduction Ambush marketing occurs when one firm opts to pay and become an official sponsor of an event and then another company attempts to ingeniously connect itself with the event without paying the required sponsorship fees. Techniques used in ambush marketing are several and include buying commercial time before and...

Casino Industry Standards on Occupational Safety and Drug-Free Environments

As a result of the enactment of the 1970 Act of Occupational Safety and Health in the U.S, Occupational Safety and Health Administration (OSHA) was formed. The idea was to have a body that would ensure a safe and healthy working environment for employees. It sets rules and standards for...

Nestle Company’s Group Dynamics and Performance

Abstract This study explored the impact of group dynamics on the performance of individual employees, which in turn affects the total productivity of the company. The researcher used a total of 25 employees of the Nestle Company in examining the impact of group dynamics on their operations in the company....

Procter & Gamble Company’s Marketing Audit

Executive Summary Marketing audit has become a common practice among many businesses as they undertake strategic planning in their marketing process. The audit aids in measuring an organization’s marketing capability as well as environmental threats and opportunities. This type of audit report is made up of a structure with detailed...

Hyundai Motor Company Success and International Operations

What are the roles of comparative and competitive advantages in Hyundai’s success? Illustrate your answers by providing specific examples of natural and acquired advantages that Hyundai employs to succeed in the global car industry. The success of Hyundai Motor Company, a South Korean carmaker, can be attributed to both its...

Google’s Project Oxygen: Do Managers Matter?

The View of Managers Prior to Project Oxygen The organizational culture largely predetermined the employees’ view of management before the implementation of the Project Oxygen. Garvin, Wagonfeld, and Kind (2013) write, “Page and Brin established an informal culture from the very beginning: exercise balls and dogs were permitted at work…The...

Nestlé Animal Testing and Business Ethics

Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...

Kellogg Company’s Approach to Incorporating Diversity

Kellogg’s Approach to Incorporating Diversity: Research Paper Diversity in the workforce is discussed as a necessary condition for multinational companies that are oriented to preserve their leading positions in the world and to address the globalization trends. To succeed in developing the multinational company with the productive workforce and efficient...

Strategic Financial Management: The Link Between Valuation and Financial Decisions

Introduction Valuation is an important concept in finance. Studies on this subject have contributed to the existing knowledge on financial decisions in different firms. Valuation approaches are deeply rooted in literature where many researches and theories have been formulated to address the same topic. The relationship between the capital structure...

Jumbo Seafood Restaurant Audit and Strategic Plan

Introduction The main objective of this report is to present a full situational audit of Jumbo Seafood and develop a strategic plan for the next 3 years. This report formulates with brief company overview, external audit, internal audit and strategic plan for the next three years. However, external audit includes...

Enhancing Management Practices: Insights from Ford Company’s Approach

Introduction Organizations today strive to etch a commanding global presence. Many of the multinational companies, though having significant global presence, are not equally aggressive in their global strategy. Globalization today has become a necessity for sustenance for most organizations and firms strive to fulfill this obligation. The effectiveness of management...

A Social Identity Theory of Leadership by Michael Hogg

Introduction Hogg, M.A. (2001). A Social Identity Theory of Leadership. Personality and Social Psychology Review, 5(3), 184–200. Hogg’s article presents a vivid analysis of the social identity theory, which describes leadership as a group process rather than the role of an individual. The proponents of this theory review the meaning...

Managerial Diseconomies of Scale

This paper reviews internal and external management diseconomies. Check it out if you’re looking for examples and causes of managerial diseconomies of scale. Introduction The increasingly competitive business setting motivates most businesses to seek economies of scale. Economies of scale are realized when organizations expand in a way that allows...

Dell Company Logistics and Supply Chain Management

Case of Dell: Quick on Its Feet Summary Started in 1983, Dell grew to top the charts of the most successful IT companies in the 2000s (Our history, 2015). The success of the company can be attributed to the factors such as its innovative approach and the adoption of the...

Blackberry Company’s Marketing Challenges

Introduction The contemporary world is dominated by technological innovations, which have led to introduction of sophisticated electronic goods. At present, many individuals are seeking technological solutions to their social and economic challenges. For example, there is a high demand for reliable and cheap communication systems. Indeed, many companies and individuals...

PharmaCare: Ethical Issues in the Pharmaceutical Industry

Introduction Life, health, and medicine are intertwined, and the pharmaceutical industry has played a leading role to confirm this assertion. The pharmaceutical industry has supplied drugs that have saved millions of people, cured various chronic ailments such as cancer, and helped in controlling diseases such as HIV/AIDS. However, the industry...

L’Oreal and Procter & Gamble Companies Financial Analysis

Introduction Procter and Gamble (PG) is a manufacturer of cosmetic products. Its products are mainly sold to wholesalers, retail stores, and grocery stores. PG’s floods ship brands include an assortment of beauty, health, and household care products. PG operates in the personal and household products industry. L’Oreal (LRCLY ) is...

Groupon Company Analysis: Daily Deal or Lasting Success?

Synopsis The case under analysis introduces a company that has become a symbol of success, hope, achievement, and benefits out of nothing. It is the story of Groupon, one of the most popular discount services around the whole globe, its success, and the reasons why some challenges may still bother...

Internal vs External Recruitment: Key Differences & Benefits

Internal Labor Promotions vs. Outside Hiring This study reviews the significant discrepancies between the external and internal recruitment methods as well as verifies their primary advantages and disadvantages. The process of internal employees promoting implies the usage of inside positional approach that is available exclusively for the workers, who are...

The Role of HRM in Career Management

Introduction Traditional perceptions of careers are slowly being replaced by new views. Career management was once considered as a role for employers. Job security was a reality, and careers were associated with jobs. However, these factors are no longer true today; off-shoring, mergers & acquisitions and downsizing are new buzz...

Walmart Company Performance on the Market

Executive Summary Wal-Mart Stores is a multinational company that operates retail stores in different set ups across the world. It operates more than 9667 retail units in 28 countries with an employment of 2.1 million associates. Wal-Mart is a leader in employment opportunities, corporate philanthropy as well as sustainability. Indeed,...

Feasibility of Launching Peanut Butter in Japan: Market, Cultural, and Strategic Analysis

Background Japan has a stable economic system, which presents opportunities for new product launches. Although peanut butter is not a traditional Japanese food, it has gained popularity among the Japanese. The country’s political, social, legal, and cultural factors are central to determining the success of launching peanut butter. This paper...

Business Plan for a University Cafeteria: Vision, Market, Strategy, and Implementation

Vision, Mission, and the Team The vision is to become the customer’s ultimate choice for all cafeteria needs through the profound promise to offer service with enthusiasm. The business always aims to address individual needs while demonstrating an equal degree of integrity in all interactions. The mission is to provide...

McDonald’s Global Marketing: Cultural Sensitivity, Localization, and Strategy

Introduction It is difficult for companies to develop effective marketing strategies that will focus on the new world conditions. The coronavirus pandemic significantly affected the international environment and the international market, which changed the strategies of American companies (Behl et al., 2023). To promote products and services, companies can take...

Amazon Total Rewards Package: Aligning Employee Benefits with Strategic Goals

Introduction This paper outlines Amazon’s TRP (Total Rewards Package), considering the organization’s mission, vision, values, and strategic priorities. A TRP incorporates a combination of benefits, rewards, and compensations that employees are entitled to at the workplace. A TRP includes wages, financial bonuses, recognition, career development opportunities, and workplace flexibility. The paper...

Australia’s Supermarket Industry: Woolworths, Coles, and the Price War Challenge

Introduction The supermarket industry in Australia has developed and has significantly impacted the country’s economy. Although several supermarket chains are on the market, Woolworths and Coles dominate. Recent changes in the global economy and global political processes have affected the industry, causing food prices to increase. Supermarkets use different strategies to...

HP’s Mission and Vision of Driving Change Through Innovation and Sustainability

Mission Unlike many organizations, Hewlett-Packard’s mission changes from year to year. The company’s mission has remained unchanged from 2020 to 2023. HP’s mission is “We earn customer respect and loyalty by consistently providing the highest quality and value. We achieve sufficient profit to finance growth, create value for our shareholders,...

Organizational Structure, Culture, Leadership, and Motivation: Foundations for Success

Introduction An organization can be established on an individual basis or have a founder team up with others who share their interests. Moreover, organizations can be set up as partnerships when like-minded individuals cooperate and work out the details of how they will do business. Due to the coordinating nature...

Uber Eats’ Marketing Strategy and Competitive Growth in the UK

Introduction Uber Eats offers a new option for people to receive a variety of foods delivered to their doorstep. The company is a primary food-delivery service provider in the United States. At a high level, Uber Eats led to a rise in economic activity for drivers, growth in the financial...

Airline Capital Financing: Debt, Equity, Leasing, and Government Subsidies in the Jet Age

Introduction The airline industry is an expensive business, and airlines need to be able to access capital financing to operate. Airline capital financing is raising funds for an airline’s operations. Various funding sources are available to airlines, including debt financing, equity financing, leasing, and government subsidies. Airline capital financing is...

Becton, Dickinson, and Company’s Strategic Analysis: Ethics, Growth, and Global Market Risks

Executive Summary The analysis results show that Becton, Dickinson, and Company (BD) longer time in the health tools manufacturing industry gives the company a competitive advantage. Moreover, it has a diverse portfolio and a good corporate culture, which are unique strengths of the company. The analysis reveals that BD has focused...

Perceptual Mapping and Conjoint Analysis for Laptop Market Positioning and Strategy

Introduction Perceptual Map Creating a perceptual map (PM) is an important tool for analyzing the market and its structure, making decisions about positioning, or identifying a competitive set. The effectiveness of the method is linked to its simplicity and, at the same time, its ability to generate results and interpret...

Tata Nano Campaign in Malaysia: Market Strategy, Segmentation & Brand Positioning

Situational Analysis Justification for the Brand and Chosen Market and Campaign Proposal Tata Company Limited is one of the largest automotive firms in India. With successful products in the compact, midsize, and utility vehicle sectors, it ranks among the top three in passenger vehicles and is the market leader in...

Limited Liability Company: Advantages, Disadvantages, and Legal Aspects

Introduction Starting a firm might be difficult, but it can be simple with the proper legal formalization. The liability protection of a corporation with the adaptability of a partnership or sole proprietorship is combined in a limited liability corporation (LLC), a form of company organization. This means that the owners...

Democratic Leadership in Marketing: Fostering Collaboration in a Tech Company

Purpose Statement I intend to examine how the democratic leadership style functions in the marketing team in my working environment. The marketing team consists of ten people who are responsible for different operations of the sector. These people are integral to the development of the mid-sized tech company. Our tasks...

Strategic Analysis of Perdue Farms’ Shift to Antibiotic-Free Chicken: A Competitive Market Approach

Introduction The paper evaluates Perdue Farms’ family-owned food and agriculture company’s shift to antibiotic-free chicken processing. The findings of this probe will help the company management understand competitors in the poultry industry and find ways to navigate the market. Accordingly, the main aspects of the research will entail getting relevant...

Zara’s Logistics Strategy: Optimization, Technology, or Outsourcing for Future Growth

Introduction Zara, an early innovator in the fast fashion industry, is at a pivotal juncture, wondering whether its current logistical infrastructure is robust enough to get it through another decade of high growth. In order to safeguard Zara’s future, this case study examines three potential options, each of which has...

The Pert Mustang Restoration: A Project Management Case Study

Introduction In the dynamic realm of project management, the case of “The Pert Mustang” provides a compelling examination of the challenges and considerations inherent in undertaking a new business venture. This case study explores the restoration of a 1965 Shelby Mustang GT 350, an ambitious effort put forth by Roberts...

Walmart’s Market Expansion Strategy: New Targets and Marketing Insights

Introduction Expanding Walmart’s operations into new markets is necessary to increase the company’s revenue stream and influence. This process, however, is quite complex as it involves complex research that is imperative in order to correctly calculate all possible areas for expanding activities. Strategies must take into account the changing needs...

The Roles of Managers and Leaders: Authority, Power, and Leadership Theories

Introduction In corporate culture, managers and leaders have different functions. Managers are responsible for delivering the company’s products and services and making decisions based on the proposed plan. They have authority and responsibility for their projects and teams. Leaders, on the other hand, are responsible for creating the plan and...

The Impact of HR (Human Resource) Practices on Employee Retention in Qatar’s Banking

Introduction Human resources and practices play an integral role in the growth and success of companies. In general, the term HR practices refers to a variety of strategies that businesses use to oversee their human resources effectively (Alajlani & Yesufu, 2022). The procedures and policies that have an impact on...

Challenges in Transportation and Logistics

Introduction The transportation and logistics sector plays a vital role in global trade and economic development. These areas are needed to improve the quality and outcomes of global trade, and the lack of these resources leads to failure. The modern transportation and logistics sectors have undergone various technological transformations. As...

Distinct Fashion Designers: Launching a Fashion Start-Up in Liberia

Executive Summary The new business venture, situated in Liberia, will be named Distinct Fashion Designers (DFD). It will deal with making designer clothes requiring less seaming. The clothes will also adapt African styles and will be of light materials and colors. The application of product differentiation strategy inspires the project’s...

Tonal Fitness: Home Gym with AI & Innovative Marketing

Introduction Tonal is one of the leading innovative firms in the fitness sector, offering home gym fitness devices and additional services. The company is gradually taking over the Canadian health and fitness market with an innovation-driven approach. Its marketing strategy captures demographic characteristics, innovative promotional channels, and a unique value...

Effective Quality Control Techniques in Manufacturing: A Case Study on Stradivarius

Introduction Enterprise quality control techniques are tools that recognize, identify, and fix problems using graphical data representations. They are often used in manufacturing to process numerical data that has been mathematically and statistically processed. The four quality tools can be employed in phases, beginning with fault identification and progressing through...

Analyzing Diageo’s Position in Africa Using Porter’s Five Forces

Porter’s Five Forces Framework Porter’s Five Forces Framework is a ubiquitous instrument that could be used to analyze a company’s external situation in a particular market. It can highlight its strong and weak positions vis-à-vis other key stakeholders and potential competition to determine how dependable and vulnerable its stance might...

Impact of the Pandemic and War on Zara: Strategies and Recommendations for Improvement

Introduction The pandemic and the Russian-Ukrainian War have significantly negatively influenced the global capitalist economy over the past three years. Inflation and issues with global supply chains are only a couple of the effects that these factors have had on businesses all around the world. The fashion business has not...

SvelteStyle: Luxury Apparel for Asian Women in the UK & Europe

Introduction The paper focuses on building a luxury brand called SvelteStyle. It is a high-end women’s apparel line that serves the Asian population in the UK and Europe. The firm specializes in developing elegant and fashionable designs for Asian women because it is difficult for them to find trendy, well-fitting...

Analysis of Alibaba Group: Management, Governance, and Future Performance

Introduction The need to improve customer service and meet the desired client demands has forced all organizations to develop strategies that align with organizational success. One company that has considered these aspects is Alibaba Group. It is a Chinese multinational technology organization specializing in retail, e-commerce, technology, and internet to...

Comparative Analysis of Huawei’s Strategies in the UK, US, and European Markets

Introduction Huawei is a Chinese technology company that specializes in manufacturing smartphones and computers. The company is additionally famous for the mobile services that it offers to customers. Huawei is an international brand because it supplies its products and services to multiple global markets. This fact is possible because globalization...

Amazon’s Supply Chain Integration: Strategies, Challenges, and the Impact of E-Commerce

The Impact of Sales and Operations Planning on Overall Company Performance The sales and operation planning (S&OP) in supply chain integration greatly impacts Amazon’s overall performance. Firstly, it exists to provide some form of balance between supply and demand. As explained by Qin and Liu (2022), sales and operation planning...

Addressing Wage Disparities, Discrimination, and Diversity at Walmart: A Managerial Perspective

Abstract Managerial actions within an organization can profoundly affect its success or failure. Even Walmart Inc., the world’s largest retailer, has unique problems to solve daily. Employee unhappiness, poor wages, authoritarian management, and bias and discrimination complaints have all been cited as problems for Walmart. Despite employing over 2 million...

Comparative Analysis of Oracle SCM, E2Open, and SAP SCM in Operation and Supply Chain Management

Introduction Operation and supply chain management (OSCM) helps to simplify business processes significantly. Given the speed of technology development and globalization, increasing the efficiency and productivity of companies allows them to gain a competitive advantage. There are different OSCM software packages, but the most popular today are Oracle SCM, E2Open...

Balenciaga and Apple: Lessons in Ethical Controversies

Introduction Operating in the global business setting implies having to encounter multiple controversies. With an increased focus on social justice, quite a number of companies have faced significant public and economic repercussions for failing to meet the set ethical standards. Though accepting an ethical stance might seem pointless in the...

Bally Total Fitness Case Study: Opportunities, Threats, and Strategies in 2004

Bally Total Fitness Case Study Background During the last two decades, the health club sector in the United States (US) has expanded tremendously, going from 6,700 to 27,000 by 2004. These health clubs’ expansion may be attributed to many causes, such as the growing number of health-conscious customers. This discussion...

Saputo’s Expansion Strategy to Brazil’s Dairy Market Through Franchising

Introduction During the time of major globalization, companies strive to not only maximize their revenue and improve technological processes but also expand overseas. For example, one such company is Saputo, a Canadian-based dairy producer. Cheese, milk, and cream goods with an extended shelf life, cultured goods, and dairy components are...

Executive Remuneration and Creative Accounting

Procedures known as creative accounting adheres to legal requirements and regulations while taking advantage of gaps in accepted international and local methods. The majority of the business operations and procedures are immediately impacted, which has a significant influence on most of its incentive systems and other processes. There is a...

The Aircraft Brake Ethical Scandal

Introduction The Aircraft Brake Scandal is one of the most popular cases for moral and ethical research. This is the story of a valiant man who was not afraid to challenge the corporation to protect himself and bring justice. The case can be considered from the point of view of...

The Great Rebate Runaround Case: Analysis

Introduction As a background for analysis, the Great Rebate Runaround case is applied. Issues related to this case touch on the nuances of using rebates as an example of customized pricing, their relation to decreasing wholesale prices, and why Best Buy is considering dropping them. Despite different positive nuances that...

Understanding of Entrepreneurship

This paper is aimed at reflecting on my personal understanding of entrepreneurship before the start of the semester and thoughts on this topic after learning the key theories. Micro and macro views on the theory of entrepreneurship will be considered. Additionally, the paper touches upon the issues of the concept...

Enhancing Marketing Strategies: A Comprehensive Approach

Problem Definition The present-day market is characterized by rather strong competition and a rather hostile environment for organizations that cannot adjust their marketing strategies to their updated or newly developed brands. Therefore, it is vital for this company to examine the effects that promotional tools associated with the use of...

The Main Challenges Faced by the Sports Business Industry

Introduction Due to the restrictions imposed by the COVID-19 pandemic, people are still reluctant to go to public places, even now that the risk of infection is low and most restrictions are no longer in effect. Sports venues suffer financially to a large extent due to the low level of...

Cultural Impact on Negotiations and Conflict Resolution

Introduction The cultural background of negotiators plays an essential part in the course of discussion and can be a determinative factor of the negotiation outcome. Hence, culture may become a ground for conflicts, which must be managed using a particular strategy. There is a range of conflict resolution theories, but...

Followership as Critical Part of Leadership

Introduction Followership can often be viewed in a negative context. However, followers are a necessary element that creates a leader because they realize leadership’s main feature is managing people. Moreover, the organization’s productivity largely depends on the team’s work and its members’ ability to perceive and implement management tasks. Therefore,...

Aspects of Designing Merit Pay Systems

Introduction Merit pay is an approach to compensating employees that links performance, achievement, or merit with salary rates. The major cutting factor under a merit pay system is job performance evaluated using objective criteria such as production targets. Therefore, employees who perform well are compensated more, while those who underperform...

The Importance of the Decision-Making Process

Introduction Decision-making, for the purpose of this reflective analysis, is a process of arriving at a viable solution to a specific problem. This is a step-by-step process that requires one to gather information, weigh the advantages and disadvantages, and review alternative options. According to Garvin and Roberto (2003), decision-making “is...

The Hewlett Packard Firm’s External and Internal Environments

Hewlett Packard (HP) is one of the largest technology companies in the US that sells its products and services worldwide. The company’s field of activity is characterized by high competition due to the growing consumer demand. Therefore, to determine strategies for obtaining a competitive advantage for Hewlett Packard, it is...