Introduction An infant industry is a newly emerging industry that requires close attention and support from the state. As part of the car building, countries are increasing their technical equipment and developing their economies. In addition, states minimize the impact of cars on the environment by reducing exhaust gases and...
Topic: Vehicles
Words: 1521
Pages: 5
After watching the TEDx Talks and the Zappos company culture videos, I am hopeful that the unique culture at Zappos will benefit the company in the long run. Based on what I saw in the Video, the company is receptive to both its consumers and staff and the ideas they...
Topic: Organizational Structure
Words: 345
Pages: 1
Introduction SWOT analysis is an effective method for assessing the main performance factors of an organization or business. The purpose of the use is to identify the areas of opportunity and the main threats to the enterprise, covering all the necessary aspects (Clark, 2017). SWOT analysis includes strengths, weaknesses, opportunities,...
Topic: Tesla
Words: 533
Pages: 2
Introduction Managing the internal operations of the company is the key to a company’s success. Good corporate leadership is a crucial internal factor for identifying the firm’s prospective opportunities and risks. Organizational structure, as part of administrative processes, is a critical component for the effective development of business strategy. Effective...
Topic: Business
Words: 345
Pages: 1
Introduction The chosen company for this project will be Coca-Cola Company. John S. Pemberton, a pharmacist from Atlanta, brought this soda drink to the public for the first time in 1886. Bookkeeper of the Pemberton Chemical Company and inventor of the phrase Coca-Cola, Frank Robinson, published the first iteration of...
Topic: Coca Cola
Words: 1197
Pages: 4
Although salespersons can adopt various ways of reaching out to potential customers, door-to-door sales are the hardest. Door-to-door sales involve going to potential clients directly and convincing them to buy your products. The sales method requires techniques that will make the potential customer trust the salesperson. Various challenges are expected...
Topic: Relationship
Words: 336
Pages: 1
Corporate strategy is a continuous process of establishing a business’s value, setting goals for profits and growth, and training employees to achieve them. It is different from business strategy in that it is concerned with cost leadership, differentiation, and focus approaches rather than just competing in a market. Product, personnel,...
Topic: Business Strategy
Words: 392
Pages: 1
Businesses routinely meet cultural variations in today’s multicultural global world, which affect management practices. Diversity in attitudes, actions, customs, and values among individuals living or working together are examples of cultural differences affecting international businesses. Entrepreneurs need to incorporate different management styles depending on the cultures that make up a...
Topic: Communication
Words: 306
Pages: 1
The company is traded on the Nasdaq Stock Market LLC (NASDAQ Global Select Market). The share price at the fiscal year end (December 28, 2021) was $39.66 per share. During fiscal 2021, the price of our common stock fluctuated between $34.64 and $65.81 per share. The common stock par value...
Topic: Business
Words: 583
Pages: 2
Executive Summary The marketing plan comprises the marketing strategies for EXTRA energy drink Company Limited, located in Texas-USA. The company’s mission and vision statement have been analyzed in the introduction section—an overview of the external and internal environment of the company by analyzing the PESTEL and SWOT. Furthermore, a review...
Topic: Beverage
Words: 1742
Pages: 6
The financial sustainability of a non-profit organization refers to the ability to maintain financial capacity within the organization over a long time. The financial capacity consists of the financial resources within the organization that aid in the achievement of objectives (Francois & Francois, 2014, p. 118). Therefore, the organization’s financial...
Topic: Business
Words: 260
Pages: 1
The top online shopping destination in the world is Amazon.com. The organization oversees businesses in practically every economic sector and sells products from various manufacturers. The potential for a large audience to shop from home ushered in a new era in marketing history. The company’s CEO, Jeff Bezos, has identified...
Topic: Amazon
Words: 933
Pages: 3
Industrial marketing promotes products and solutions to other businesses, as opposed to individual consumers, and focuses on selling material and manufacturing constituents. Alibaba is a B2B online platform that fulfills the requirement of vendors and purchasers. The webpage’s main demographic is always another corporation or its personnel. Alibaba provides a...
Topic: Alibaba
Words: 1745
Pages: 6
Companies continuously seek new paths to attract new customers and retain their customer base. It is critical to select proper imagery to convey the message that will have the most significant impact on the intended audience. Firms may strive to evoke certain feelings and associate them with their products to...
Topic: Coca Cola
Words: 838
Pages: 3
Introduction This presentation aims at analyzing the organizational change in Vodafone Qatar in 2018. On February 26, 2018, before publishing the annual report, Vodafone Qatar announced that it would exit the business in Qatar and pass it its joint venture, the Qatar Foundation (Holton, 2018). This presentation discusses the process...
Topic: Organizational Change
Words: 1154
Pages: 5
Background Finding the balance between work and life is one of the major struggles people face nowadays. Many factors explain such a condition, but the most important among them are changes in the labor market’s demographic composition, increased quantity and pace of work, and surged competition (Bataineh, 2019). Moreover, it...
Topic: Home Depot
Words: 1229
Pages: 4
Introduction Instructional leadership helps to improve the standard of welfare workers and the professional growth of managers. Not just for health and social care monitors, but also with the human working practice supplied by their supervisors and managers, a lack of proper training in using supervision techniques can be an...
Topic: Business
Words: 2974
Pages: 10
Abstract Environmental sustainability describes a situation in which the relevant authorities may address the conditions imposed on the environment without compromising the ecosystem’s potential. Through the above efforts, populations can survive appropriately now and in the future. Due to a considerable amount of information pointing to genuine transformations in the...
Topic: Apple
Words: 2323
Pages: 8
Introduction This analysis of the relevant literature review begins with an introduction of corporate governance and family companies, and within the Hong Kong context. The board in the head of a firm, its purpose and efficacy, and agency theories are next covered in the literature study. It narrows down to...
Topic: Family
Words: 4443
Pages: 16
The organizational and operational factors that affect investment decisions Middle Eastern airlines have been successfully used for marketing their respective countries. Their unparalleled luxury and business acumen have earned wide admiration from across the world. Their main purpose has been to connect the dots throughout the world, resulting in tremendous...
Topic: Business
Words: 4142
Pages: 15
Introduction The use of techniques aimed to assist an organization in dealing with a sudden and severe unfavorable occurrence is known as crisis management. A crisis might happen as a result of an unforeseen incident or as an unanticipated repercussion of an event that was previously deemed a possible concern....
Topic: Business
Words: 1194
Pages: 4
Investment Project I have pondered for years about the socks business, and with each passing day, it is getting better. “Designer Sock” business is a sole proprietorship venture that I began one year ago. It is strategically located in a storefront next to a sneaker shop. I singlehandedly embarked on...
Topic: Business
Words: 2251
Pages: 8
Ethical values are a construct that determines the behavior and thinking of each individual. It is true that while some universal principles of ethics, in general, values are individual to each person: what is suitable for one is unacceptable for another. Recently, there has been a marked increase in academic...
Topic: Ethics
Words: 1738
Pages: 5
Supply chains are a common subject for scrutiny, as their role in the modern economy exceeds any precedents. Fast and reliable transportation of tons of goods was a shock to many firms. Companies that anticipated the importance of delivery services, such as Amazon, have achieved significant results in the market...
Topic: Business
Words: 827
Pages: 3
Abstract The primary goal of many organizations’ recruitment process is to attract and retain the best available talent. The implementation of this key strategic issue has been defined by the rise of online recruiting platforms in the internet age. The research purpose is to investigate the impact and use of...
Topic: Recruitment
Words: 9001
Pages: 33
Introduction In the worldwide beverage sector, PepsiCo is a top producer and retailer of non-alcoholic beverages. The significant reasons for PepsiCo’s achievement are practical marketing tactics and product diversification. PepsiCo must constantly reassess its marketing methods and product range due to the intense rivalry in the international and US beverage...
Topic: Ethics
Words: 1635
Pages: 6
Introduction Marketing plays a role of paramount importance in the formation of business performance, which explains the increased interest in this subject matter within the contemporary body of academic knowledge. In the wake of Industry 4.0, an emphasis is laid on digital marketing as an emerging tool that holds great...
Topic: Digital Marketing
Words: 1475
Pages: 5
Introduction A prominent figure, such as Steve Jobs, the co-founder of Apple, has the potential to change a person’s life in the most extraordinary ways. A good speech entails incorporating the appropriate grammar, using the right structure, and should also strike the right tone for the audience. Jobs took a...
Topic: Speech
Words: 556
Pages: 2
Background Not all companies have succeeded at restructuring their operations due to globalization, and General Motors (GM) is one of them. There are significant internal failures that mark its downfall, including safety standards issues, manufacturing flaws in its cars’ parts, and the inappropriate initial response to the accusations on these...
Topic: General Motors
Words: 875
Pages: 3
Introduction Negotiation is an instrumental area of study that mainly encompasses elements of human interactions and behaviors. Successful negotiation entails planning and preparation; under this, I adopted early preparation, which significantly improved my capabilities in the negotiation. While planning, I involved my team, with who I shared the same interests...
Topic: Negotiation
Words: 2491
Pages: 10
Identifying, addressing, and preventing risks observed in the global economic setting from occurring represents one of the main tasks of an organization. Being one of the globally renowned brands, Boeing has been quite successful in its approach to managing risks, mostly due to the incorporation of the contingency framework. However,...
Topic: Boeing
Words: 625
Pages: 2
Firm Analysis Rivian Company is a recent firm specializing in the manufacture of electric vehicles. The business plan to expand its operations into a new nation. Among the government with potential, China is a favored area through which Rivian Company can thrive. The country’s political stability, broad market, and faster...
Topic: Business
Words: 4157
Pages: 15
Companies being irresponsible in their promise of caring for minorities, socially disadvantaged people, and the environment are becoming a global problem in the present day. Reading the article by Reckmann (2022), which Schooley contributed to, makes an impression that the authors’ arguments are valid. The article is well-structured, defining what...
Topic: Unilever
Words: 398
Pages: 1
Introduction Marketing is essential for business organizations and should be a well-formulated strategy in order to remain relevant in the market. Business organizations that implement reliable marketing strategies increase their ability to meet their customers’ needs and demands, thus, realizing more profits from their operations. On the other hand, business...
Topic: Business
Words: 2196
Pages: 8
Organizational behavior knowledge is of utmost importance in the workplace since it provides an understanding of why people behave in a particular way. Therefore, it is critical not only to study these theories but to reflect on them to be able to apply them in professional life and career plan....
Topic: Organizational Behavior
Words: 999
Pages: 4
Introduction Emotional labor is a term that describes the labor when a person is required to perform unpaid, frequently unseen work in order to maintain the happiness of others. Workers are explicitly expected to control their emotions when interacting with clients, coworkers, and managers. In addition to the suppression of...
Topic: Business
Words: 1455
Pages: 5
Introduction The internet search industry has experienced a rapid increase since its discovery. Search engines rank the highest among the most visited sites on the internet. The fact that they focus on providing relevant information from the internet to the consumers has significantly contributed to the success of such companies....
Topic: Google
Words: 1178
Pages: 4
Caterpillar Inc.’s goals are directed to maintain its sustainability and profitable growth. The short-term goals for Caterpillar Inc. are water consumption, workplace injury rates, and by-product materials (Caterpillar, 2019). Its long-term goals comprise green emission intensity, energy intensity, and an increase in alternative energy source use (Caterpillar, 2019). As a...
Topic: Business
Words: 588
Pages: 2
Nike, Inc is one of the largest suppliers of athletic apparel and footwear not only in the American market but also globally. This brand is considered the largest provider of sportswear and equipment worldwide, with its own network of retail stores used for product distribution (Nike, 2021). Since the market...
Topic: Nike
Words: 826
Pages: 3
Human relationships continue developing and improving regularly, affecting the creation of new political and economic norms and regulations. According to van Krieken (2019), some issues of dualism are always present in the world: individual vs. society or agency vs. structure. At the same time, technological and structural shifts promote the...
Topic: Monopoly
Words: 607
Pages: 2
Employers and employees have a very shaky relationship. Some workers could feel as though their privacy has been violated and that their bosses do not trust them. The problem in this instance lies within the lack of trust, which can lead to dissatisfaction and reduction in productivity. However, monitoring employees...
Topic: Business
Words: 286
Pages: 1
Introduction Theoretical Framework The theoretical framework introduces and describes the theory that explains why the research problem under study exists. The relevance of improving corporate culture is determined by the increasing influence of the human factor: the “aging” workforce, which leads to a decrease in the level of the economically...
Topic: Culture
Words: 9222
Pages: 34
The Coca-Cola Company is a multinational company with its headquarters in Atlanta, Georgia, in the United States. Founded in 1892 by Asa Griggs Candler, the corporation operates within the carbonated soft drinks (CSD) and beverage sector while serving billions of customers across the globe. The company brand positioning has transformed...
Topic: Coca Cola
Words: 2255
Pages: 7
Gender roles, stereotyped or not, play a critical role in marketing and advertising campaigns. In the present day, there are traditional and nontraditional gender roles that determine how male and female models are used in commercials and affect their employment in the marketing industry. This literature review studies how gender...
Topic: Gender
Words: 1647
Pages: 6
The military environment requires a well-coordinated hierarchy since a clear achievement of goals would not be possible without it. Many people think the army is not a place for creativity and theatrical heroism. People there obey clear orders from above, and the responsibility for the success or lack thereof will...
Topic: Army
Words: 818
Pages: 3
Introduction Health is a priority for millions worldwide; thus, businesses assisting people in maintaining their best physical and mental shape are in demand. Furthermore, the COVID-19 pandemic made well-being socially valuable, enabling tech, food, and consumer brands to switch toward promoting a healthy lifestyle (Mehta, Saxena and Purohit, 2020). Such...
Topic: Marketing
Words: 2830
Pages: 10
Introduction International marketing planning theory involves using marketing principles across national boundaries to achieve the objective of an organization. According to the theory, international marketing is the act of directing the flow of a company’s goods and services to consumers or users in multiple countries for profit (Samiee and Chirapanda,...
Topic: International Marketing
Words: 1016
Pages: 3
Introduction In this essay, I will argue that Anand Vaidya’s statement that ethical theory in business should not be considered indeterminate and unintelligible, only based on misalignment with ethical theories, is fundamentally flawed. First, I will present the idea and the arguments provided by the author in the article titled...
Topic: Ethics
Words: 1117
Pages: 4
Introduction The changing demography of the unites states significantly affects real estate and industrialization. Besides, retirees seek more tranquil locations, away from city and town menace. The emergence of working-class women, the traditional agriculturist communities occupying the central and lower parts of the USA, provides a suitable niche for the...
Topic: Marketing
Words: 2234
Pages: 8
Introduction Interoffice memos refer to short messages sent between individuals in different departments in an organization or institution. Generally, these memoranda are used to share confidential information, policy updates, project briefings, and news regarding departments. Nevertheless, they can share any information, including informal updates on non-business activities. Regardless, they observe...
Topic: Business
Words: 1116
Pages: 4
Introduction At present, it is impossible to imagine the activities of an organization without business correspondence – a written form of communication. It is business correspondence that contributes to the establishment of strong partnerships and allows one to resolve various issues remotely. A well-written business letter testifies to the high...
Topic: Business
Words: 1107
Pages: 4
Importance of Marketing for a Business Marketing is an integral part of the business as it engages customers. Marketers have the task of studying the market – its trends and buyers’ needs. They create forecasts of a specific demand and how the business can satisfy it. As a result, companies...
Topic: Marketing
Words: 300
Pages: 1
Background Walmart is an American company that operates the world’s largest wholesale and retail chain. The headquarters is located in Bentonville, Arkansas. The central regions of activity are the United States and Mexico. Moreover, Walmart has a significant presence in Canada, South America, South Africa, China, and Japan. Since 2003,...
Topic: Walmart
Words: 841
Pages: 3
Deployed Digital Marketing Instruments The RACE goals, which stand for reach, act, convert, and engage, are actively employed by the Gucci brand to attract more young clients. Indeed, to reach more millennial and generation Z consumers, the company carefully plans the design of the apparel and cautiously chooses ambassadors to...
Topic: Digital Marketing
Words: 883
Pages: 4
Over the course of its performance, Nokia has proven itself to be a reliable and innovative organization. Currently, Nokia is in a rather harsh environment, mostly due to the need to compete against highly proficient companies that have already established themselves and captured the target market. Therefore, the current organizational...
Topic: Nokia
Words: 615
Pages: 2
Recognizing and acknowledging the strengths and weaknesses of an organization is crucial to determining the further path toward its success in the target setting. World Vision, an organization created to support the children in need and supply them with vital resources, has been striving to improve its services and remain...
Topic: Business
Words: 363
Pages: 1
Introduction Business and any company’s change processes involve a set of measures that are designed to improve performance. The transformation uses ways to support an organization’s mission, goals, and operations in a way that systematically impacts the company’s declining quality metrics. An organizational development and design (ODD) approach expands an...
Topic: Organization Development
Words: 2836
Pages: 10
Abstract The current paper demonstrates the impact of organizational structure and managerial practices on business performance on the example of Dow Corning. Throughout its history, the company had varying degrees of success under functional, divisional, and matrix management systems. It continually adjusted its needs and operations, depending on the period...
Topic: Organizational Structure
Words: 1389
Pages: 5
Apple Inc. is a global corporation that operates all over the world and generates interest in its products among consumers from different areas. However, it is inevitable that specific markets are especially important to cover such a global brand as Apple. China’s emerging economic potency creates an environment in which...
Topic: Apple
Words: 326
Pages: 1
In the conditions of modern competition, the compliance of the internal environment of the company with the growing market requirements is the most important factor of successful activity. It causes the need for its constant transformation. The main driving force of economic growth today is innovation, implemented both in production...
Topic: Business
Words: 283
Pages: 1
The concepts of morality, ethics, and culture of behavior are usually attributed to the field of non-economic relations between people. To some extent, they are associated with official relations, usually tied to service in government organizations. Meanwhile, it is exactly the entrepreneur who needs the image of an honest, deeply...
Topic: Ethics
Words: 846
Pages: 3
Introduction Companies’ corporate and competitive strategies determine how well they will operate their respective markets and compete with other players. Tesla Inc. is an automobile manufacturer that competes with other large firms that have been in the market for decades, such as General Motors Company and Bavarian Motor Works (BMW)....
Topic: Business Strategy
Words: 1791
Pages: 6
The organizational assessment strategy The most appropriate assessment plan for the Florida Re-entry subdivision should have four elements that will assist the organization in using its resources more effectively and creating successful re-entry programs. These elements are starting early, considering individuals as clients, not offenders, reassessing frameworks, and insisting on...
Topic: Business
Words: 900
Pages: 3
Introduction The main idea of traditional photography is to create images from the film and use information obtained from the camera’s aperture. This field is characterized by regular innovations and technology to attract the customer’s attention and increase demand. At the end of the 1800s, George Eastman founded Kodak that...
Topic: Kodak
Words: 510
Pages: 2
The 10-K report includes many factors involved in the business, and it can be hard for the inexperienced user to study the company via that form. Coca-Cola Company was chosen because of its steady position in the financial market and the well-developed supply chain, which interested me. Upon studying the...
Topic: Coca Cola
Words: 286
Pages: 1
The Build a Bear company is a prominent global company that produces “make-your-own” stuffed animal toys (Build-A-Bear Workshop). There are more than 370 Build-a-Bear Workshop stores across the world. They are located in the United States, Puerto Rico, Canada, the United Kingdom, Ireland, and France, and franchise stores in Europe,...
Topic: Business
Words: 1612
Pages: 5
Saputo Inc. is a Canadian company that produces milk products and sells them in over 40 different countries under a variety of brands. It is among the largest dairy producers in the world, with massive production and sales volumes. Saputo’s facilities operate in Canada, the United States, Argentina, Australia, and...
Topic: Social Science
Words: 1396
Pages: 5
With humanity’s overall progress, the job types and requirements change accordingly. Compared to previous centuries, offered jobs become less manual and monotonous and require utterly different, sometimes even creative approaches. People move at the forefront of organizational performance, productivity, and general success, becoming an organization’s essential resource and capital. This...
Topic: HR
Words: 618
Pages: 2
Introduction It would be right to begin the discussion about the budget for the Lucky Me animal rescue adoption event by establishing the total amount of money required. Experts state that the initial costs range from “$5,000 to $10,000” (Rescue group best practices, n.d., para. 1). Taking the average of...
Topic: Business
Words: 574
Pages: 2
Introduction Tesco PLC is an international retailer of general goods and services. It was founded in Britain in 1924 and has become one of the most famous retailers since then (Tesco PLC, no date b). The company leads its business both in online and offline retailing through different stores located...
Topic: Tesco
Words: 2925
Pages: 10
Introduction International Human Resource Management (IHRM) can be described as a combination of actions aimed at worldwide personnel administration. It aspires to accomplish company goals and get a competitive edge over rivals on a domestic and global level (Carbery and Cross, 2018). On the other hand, strategic human resource management...
Topic: Management
Words: 2387
Pages: 9
The method compares the cost of the total expected benefits from the project with the total costs of its implementation. The analysis has two goals: 1) at the project justification stage, determine whether the benefits from the project exceed the costs and, if they exceed, by how much; 2) create...
Topic: Business
Words: 407
Pages: 2
Introduction Microsoft Corporation is a global technology company headquartered in Redmond, Washington, specializing in developing and selling computer software, electrical goods, personal computers, and associated services. Microsoft’s mission is to empower every individual and organization on the globe to thrive, while its vision is to assist people and companies worldwide...
Topic: Corporation
Words: 3081
Pages: 11
Introduction The globalizing world is compelling companies to identify and implement evidence-based approaches that have the potential to maximize organizational efficiency. Firms need to rely on this knowledge to transform their managerial and human resources (HR) practices to ensure that they remain sustainable. In the international market, organizations tend to...
Topic: Management
Words: 2000
Pages: 7
Strategic management of a brand and its portfolio is a complex multi-criteria process simultaneously aimed at the main goals of increasing revenue, recognition, reputation, and sustainability in business development. For this management, many different tools reflect its activities for consumers at different levels of perception (Hossain et al., 2020). PepsiCo...
Topic: Coca Cola
Words: 276
Pages: 1
Introduction Decision-making is a critical process that defines a company’s success or failure. According to Bang et al. (2017), it refers to the practice of making choices through identifying pertinent decisions, gathering data, and appraising alternative resolutions. In this regard, Nick Swinmurn’s executive decision to resign from his job and...
Topic: Management
Words: 1227
Pages: 4
Canada is a multi-ethnic and cultural country with many possibilities for everyone willing to work hard enough for the prospect. This country has become home to millions of immigrants who came here for a better life (Patel et al., 2019). The proximity between cultures of different countries has a beneficial...
Topic: Challenges
Words: 594
Pages: 2
Introduction Millions of people around the globe prefer consuming coffee products from Starbucks Corporation due to its delivery of high quality coffee products. The corporation offers the best coffee to over 80 countries worldwide and extends its services through over 33,830 stores worldwide. More than half of these stores are...
Topic: Corporation
Words: 1712
Pages: 6
I believe that the stakeholder theory is superior to and argumentatively stronger than the Shareholder theory. This definite statement is very straight to the point but atypical for a standard persuasive essay (Weston, 2018). However, such a rhetorical move is necessary for the audience to understand the further narrative flow...
Topic: Business
Words: 825
Pages: 3
Attributes Classification of Attributes Watching movies, series, and TV shows Experience Size of content Search Usability Experience Mobile, laptop, and TV streaming Search Research Amenities Search Watch lists and recommendations Experience Customer Service Credence Competitive prices Search Quality of content Experience Scope of choice Search Competitive positioning implies the correct...
Topic: Netflix
Words: 912
Pages: 3
Companies whose reputations are questionable due to unethical practices marred the American business environment. Wells Fargo is one of the American giant banking companies which has suffered the wrath of unethical business practices. Wells Fargo operates by selling services to clients, and it offers to check accounts, saving accounts, mortgages,...
Topic: Business
Words: 2494
Pages: 9
Project Value Sneaker and Persistence are prospective projects that offer a lot to customers and investors. They benefit the customer as new products are released and the investors and owners when they make profits. The aim of this case analysis is to assess the two projects and provide a recommendation...
Topic: Cash Flow
Words: 565
Pages: 2
Introduction Workforce retention refers to an organization’s capability to handle employee turnover, or the percentage of employees who leave their jobs, deliberately or accidentally, within a set period. Employee retention has a profound influence on an industry’s profitability and performance. For most firms, staff turnover, or the degradation of firm...
Topic: Business
Words: 2038
Pages: 7
Introduction Sustainability seems to be a buzzword everyone uses nowadays. Whenever I scroll my feed on whichever social media, I am reminded of how much of a grip this concept has on society today. Forbes, Wall Street Journal, The Atlantic, and other globally prominent publications educate a large sum of...
Topic: Leadership
Words: 849
Pages: 3
Among the many strategies for digital marketing, search engine optimization (SEO) appears to be consistently superior to others. First of all, it is not as costly as most other methods (Khorev, 2020). Secondly, it is not as intrusive as e-mail marketing and not as irritating as ads, especially pop-up ones...
Topic: Digital Marketing
Words: 343
Pages: 1
Introduction Pfizer, Inc. is an American pharmaceutical company that specializes in the research, advancement, production, and promotion of prescription medicines for people and animals. Pfizer is among the largest global biomedical and pharmaceutical corporations. The firm’s headquarters is located York City, New York, USA (Pfizer, 2019). Charles Pfizer, a German...
Topic: Pfizer
Words: 2581
Pages: 9
Introduction Integrated marketing communications is a concept revolving around different forms of media implemented by a company being carefully integrated. The marketing communication tool mix implemented by the majority of business organizations includes advertising, sales promotion, events and experiences, PR and publicity, direct and interactive marketing, and personal selling (“Nike...
Topic: Communication
Words: 658
Pages: 2
In today’s conditions of market globalization and a highly competitive environment, businesses are forced to adapt their operating models to withstand competitive pressure and operate sustainably to address the interests of as many consumers as possible. Successful companies that have implemented their international plans enter the global market and become...
Topic: Competition
Words: 826
Pages: 3
Leadership, in addition to solid character and certain characteristics, is often associated with prestige. This can be explained by the fact that not any individual can be called a leader, but only a person who possesses certain skills. Such skills, as, for example, the ability to listen or enter into...
Topic: Business
Words: 644
Pages: 2
The development process of any organization, both commercial and public, depends on management and the correct allocation of resources. However, contrary to popular belief, such breakthroughs do not happen overnight. Although from the outside, such changes may look like a revolution, from the inside, this process is carried out step-by-step,...
Topic: Criminal Justice
Words: 656
Pages: 2
Project cost and funding mix Abbott (2018) states that Loy Yang B is a 1,000-megawatt plant with two 500-megawatt units. The state government of Victoria offered for sale a 51 percent share of Loy Yang B, a A$2.4 billion asset. Loy Yang B sale was made to Mission Energy. The...
Topic: Business
Words: 609
Pages: 2
By definition, teamwork refers to a group’s collaborative effort to attain a specific objective or accomplish a task in the most efficient and effective manner. In the current world, teamwork plays an important role, especially in heightening efficiency and quality, determining firm governance and strategy, launching and designing products, and...
Topic: Teamwork
Words: 1978
Pages: 7
Ensuring business sustainability is a challenging task, especially for global companies that work with countries with different cultures and regulations. Some countries have incentives for companies to sort and recycle waste, while others do not have the resources to organize these processes. However, McDonald’s is committed to practicing sustainability packaging...
Topic: McDonald's
Words: 502
Pages: 2
Project cost and funding mix IBP, Inc (2017) states that the project cost is estimated at $ 500 million. It was financed by equity capital received from shareholders and external borrowings. OM Sarawak comprises a joint venture between OM Holdings Limited (OMH) – 75% and Cahya Mata Sarawak Berhad (CMSB)...
Topic: Business
Words: 651
Pages: 2
Introduction Budget is an important component of a company’s financial structure and may aid in its growth. Debt often has cheaper funding costs than stock, making it an appealing alternative for CEOs. However, a firm’s cash might be harmed due to interest commitments. When corporations employ loan capital for commercial...
Topic: Amazon
Words: 746
Pages: 2
Successful professional relationships are essential to working effectively in healthcare settings. Relationship-oriented work is a personalized approach to maintaining a positive climate within the organization. Professional associations include team members, colleagues, other professionals, and people who need treatment. Thus, the State’s professional attitudes require physicians to have the professionalism and...
Topic: Health
Words: 606
Pages: 2
Globalization has affected and caused changes in multinational companies’ strategies (MNEs) and other large corporations operating in different countries. Globalization is described as a continuous process through the integration, global communication, and trade network of regional economies, societies, and cultures. While developed nations’ internationalization has been long pursued by multinational...
Topic: HR
Words: 1195
Pages: 4
Introduction The rhythm of modern life cannot be called measured and serene. The state in which people do not know what to do in the first place will not help to solve the accumulated cases. Besides, the inability to manage private time can cost dearly: stress, apathy, fast fatigability, failure...
Topic: Time Management
Words: 651
Pages: 2
Toxic managerial behavior harms organizations by making workers worry more about surviving in the office jungle than the actual work tasks at hand. These behaviors include humiliation, devaluation, blaming others for their mistakes, bullying, and aggression (Senge, 2006). This can also manifest itself in the gaslighting form, a type of...
Topic: Leadership
Words: 557
Pages: 2
Strengths will help attract Kraft Singles to its target audience: millennials and millennial moms. The strengths of Kraft Singles include financial investments and statements. Kraft Singles is a very wealthy company with many years of experience. They have had plenty of time to accumulate capital, and now it is easier...
Topic: Business
Words: 342
Pages: 1
Dell operates as one of the leading information technology corporations globally. The company uses high-performance, innovative technology and produces laptops, desktops, workstations, monitors, servers, storage, and various electronics (“Explore Dell Technologies,” n.d.). Dell implements a differentiated (segmented) marketing approach focusing on particular customers and their needs. Pride et al. (2019)...
Topic: Dell
Words: 567
Pages: 2
Introduction Due to the current issue of climate change, many organizations tend to come up with solutions intended to remove uncertainty and recognize the need to attain stability and focus on economic and environmental benefits. Unilever’s history shows that the company was interested in sustainable well-being from its founding date,...
Topic: Unilever
Words: 841
Pages: 3
Introduction Before making a decision about the introduction of a certain new product to the market, it is vital to conduct preliminary analyses to assess the existing situation and likely prospects. A comprehensive approach to the market and its trends implies studying the external and internal situation for a given...
Topic: Auditing
Words: 1183
Pages: 4
Sourcing strategies in procurement involve connecting data collection, market research, spending Analysis, contracting, and negotiation. Even though the sourcing strategy’s main aim is to leverage a single, integrated system that enhances profitability, it is customized to meet the need of consumers. There are various current and upcoming trends in e-procurement...
Topic: Procurement
Words: 839
Pages: 5
The basis of a successful business: is one idea, great enthusiasm, and initial capital. When I start my own business, I have to be aware that this is a risk. One of the most critical keys to launching my project is getting sufficient funding for development. It is not easy...
Topic: Business
Words: 648
Pages: 2
Workplace disputes are unpleasant, but unavoidable, and affect the overall atmosphere of the team. Workflows must be transparent and easy for employees to understand. If business processes are clearly defined, there is no room for confusion – the organization works smoothly. Because Diana had problems understanding the situation, a protracted...
Topic: Conflict
Words: 308
Pages: 1
I strictly adhere to the opinion that the SWOT analysis system can be applied in all areas. The media and automotive manufacturing will be no exception. According to Gurl (2017), SWOT is a tool used for strategic planning and strategic management in organizations, which consists of its own subsystems of...
Topic: Business
Words: 334
Pages: 1
Executive Summary This report outlines the marketing mix strategy for an online-based food delivery service in Nigeria. Similar products have gained extreme popularity in developed countries, and this tendency was further supported by the COVID-19 restrictions. Under these circumstances, the public has grown to acknowledge the unquestionable benefits and convenience...
Topic: Food
Words: 3147
Pages: 11
The first country that the company should choose to expand its business in Italy. This country has a long tradition of cooking pasta and pizza, but it lacks specific associations with chocolate brands. Accordingly, Chocolate Bliss has the opportunity to overcome Ghirardelli and other competitors in their effort to win...
Topic: Chocolate
Words: 304
Pages: 1
Google is a high-power tech company that has excelled in the industry for decades. It is located in Silicon Valley, California and was founded by Larry Page and Sergey Brin in 1996. It is infamously known for its search engine service that almost anyone who has internet has been using...
Topic: Ethics
Words: 745
Pages: 2
Financial Markets The article “The Importance of the Financial Derivatives Markets to Economic Development in the World’s Four Major Economies” by Vo et al., 2019 investigated the association between economic development and financial markets. According to the article, financial markets positively contribute to economic growth. Financial markets’ significance is realized...
Topic: Business
Words: 862
Pages: 4
Based on the video, HealthSouth conducted a series of actions that unfortunately altered the book’s integrity. Firstly, HealthSouth intentionally falsified revenues and assets. As shown in the video, it was clear that fraud was manifested in the representation of the assets (Stanford Graduate School of Business, 2011). For instance, the...
Topic: Business
Words: 263
Pages: 2
Introduction Companies competing in the free-market economy are always risking facing bankruptcy and subsequent closing. Over the past two decades, in the United States alone, more than half a million businesses have been forced to file for bankruptcy (Statista Research, 2021). Some of them were internationally recognized brands, while others,...
Topic: Business
Words: 1144
Pages: 4
Banyan Tree Hotels and Resorts was established in Singapore as a family business. Having reviewed the case of Banyan Tree, one can conclude that the managers of this business have done everything to adjust to a rapidly changing environment. Focusing on an “innovative niche product” and creating a “sanctuary of...
Topic: Growth Strategy
Words: 345
Pages: 1
Introduction A supply chain is a complete system that involves producing and delivering goods and services, starting from the initial stages of getting the raw materials from their sources to the final phases of providing the goods and services to the consumers. Factually, the supply chain encompasses all the aspects...
Topic: Challenges
Words: 2403
Pages: 9
Introduction Organizational change has led to the improvement of a company’s performance at both local and international levels. Internationalization has not only boosted the overall performance of a accompany but has also provided various opportunities for members of an organization to retaliate. For an organization to increase its brand awareness,...
Topic: Challenges
Words: 427
Pages: 3
Reflective Logistics/supply chain requires a myriad of skills, such as green logistics, purchasing, performance measures, and order processing, which are essential for creating a substantial impact in the clothing industry. Among the functions associated with the position includes providing support in surveying, pre-staging and ordering, inventory, and projecting performance measures...
Topic: Communication
Words: 558
Pages: 2
John Deere is one of the most successful agricultural machinery companies in the world today. In 1963, the company became the world’s largest manufacturer and supplier of agricultural and industrial equipment (Korinek and Stiglitz, 2021). Globalization has significantly affected the company both negatively and positively. One of the significant adverse...
Topic: Globalization
Words: 283
Pages: 1
Tea Leaves and More, originally known as Global Tea Company, is a 1985 business established by three sisters in California. However, after the death of one of the sisters, their CPA, Raynold and his two other partners became the new owners of the company through acquisition. Under the new management,...
Topic: Business
Words: 592
Pages: 4
The Walt Disney Company, one of the biggest entertainment companies in the world, utilized various business models. In the present time, the company uses the generic strategy to obtain a competitive advantage by the unique structure of the entertainment, mass media, and amusement park industries (Williams, 2019). Generally, generic strategy...
Topic: Disney
Words: 564
Pages: 2
Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers’ changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to...
Topic: Digital Marketing
Words: 196
Pages: 1
Purpose Company ABC is in the business of investing with support for green projects. ABC is interested in creating a “solar” project which will fully install and staff solar panels to ensure the safe transformation of solar energy into electricity. Background of Organization ABC is organizing activities to contribute to...
Topic: Alternative Energy
Words: 391
Pages: 1
Introduction Ethical standards in the field of accountancy are an essential factor due to the focus on uniformity and justice in the marketplace. Over the decades, different countries implemented various principles within the financial sector to enhance the optimal monitoring of the performance within the business environment. However, the expertise...
Topic: Accountancy
Words: 2499
Pages: 9
All companies make small daily purchases such as office supplies, stamps, transportation, and other items. According to Lessambo (2018), petty cash is a “relatively small amount of cash that businesses keep on hand for the purpose of small transactions such as providing change to customers, postage expenses, highway tolls” (p....
Topic: Business
Words: 327
Pages: 1
Walt Disney is one of the most successful companies in the world. The success of the company is associated with a constant innovation in animation and business. It effectively used its resources to become an entertainment company from a simple animation studio. Hiscocks (2016) claims that carefully selected designers played...
Topic: Disney
Words: 287
Pages: 1
Zara’s capabilities to increase digital sales include robust supply chains, effective online store design, and brand reputation, but accessing emerging markets can become a challenge. There are several capabilities that can help Zara achieve 25% of revenue from its digital channel. These are mainly physical – i.e., relater to the...
Topic: Growth Strategy
Words: 325
Pages: 1
Introduction The bike rack market is proliferating as bicycles have always been one of the most common convenient means of transportation or used for leisure purposes. The major players in the industry hold up to 75% of the total share in the market. They include ACPS Automotive GmbH, Allen Sports...
Topic: Business
Words: 832
Pages: 3
Introduction Since the beginning of the 20th century, the phenomenon of cultural transference has become extremely relevant in the context of multinational enterprises’ development. According to recent research, the paradigm of business is now engaged in activities aimed at finding a balance between the globalization trend and unification of products...
Topic: Business
Words: 991
Pages: 4
The Definition of Entrepreneurship and Entrepreneurial Skills Entrepreneurship is known as independent, related to risk activity that aims to systematically gain profit from property utilization, goods realization, rendering services, and order completion. Costin et al. (2018) define entrepreneurship as the ability of an individual to turn ideas into action; it...
Topic: Entrepreneurship
Words: 1139
Pages: 4
Background I selected GRI reporting framework because, besides providing services, tools, and training, the framework also provides materiality assessment services. For example, companies may disclose their climate change effects to investors and customers using the GRI Standards. It is therefore a good concept to learn since it is useful in...
Topic: Business
Words: 348
Pages: 1
The Blake Mouton Managerial Grid is a leadership framework based on two behavioral pattern dimensions. The first dimension represents a concern for people that detects the leader’s number one priorities: employee satisfaction, motivation, and positive emotional well-being. The second dimension represents a concern for results, implying the leader’s emphasis on...
Topic: Leadership
Words: 647
Pages: 2
Background Analysis Starbucks Coffee Corporation was founded in 1971 in Seattle, the USA. The company is a brand premier coffee retailer and roaster. Nowadays Starbucks operates in more than 62 countries and has approximately 200 000 employees. The company’s feature is that they use only high-quality coffee and tea sorts...
Topic: Marketing
Words: 1702
Pages: 6
Executive Summary The notion of sustainability has been discussed extensively in the context of global business recently, mostly due to the increase in the importance of environmentalism. An array of organizations have transitioned to the sustainable use of resources, shaping their manufacturing, supply chains, and the overall approach to performance...
Topic: Pepsi
Words: 3386
Pages: 12
Introduction American Multi-Cinema, Inc. (AMC) is the US-based movie theatre chain that was founded in 1920. With time, AMC acquired different other cinema theatres and became the largest organization in this industry. Today, AMC involves more than 2800 screens in more than 350 theatres in Europe, while these numbers are...
Topic: Cinema
Words: 586
Pages: 2
A corporate strategy is exceptionally important for each organization to have for a number of reasons. The first one is that drafting a corporate strategy helps the management to assess the environment the organization operates or plans to operate in, as well as its strong and weak points. Thus, the...
Topic: Business Strategy
Words: 321
Pages: 1
Nike is undoubtedly one of the international brands that have fully embraced social media in the current digital age. One thing that makes it stand out from the rest of lifestyle and sportswear companies is its iconic swoosh logo and its simple but inspiring slogan “Just Do It.” As a...
Topic: Brand
Words: 578
Pages: 2
In the current reality, I feel that the importance of creativity is largely understated or, more accurately, misplaced. The use of various creative methods for making a product is important, but many may substitute needless innovation for truly considering what a project might need. While many organizations and individuals understand...
Topic: Business
Words: 581
Pages: 2
Monsanto is an agrochemical and agricultural biotechnology company that is American based. The company was founded by John Francis Queeny on 26th September 1901 in St. Louis, Missouri, in the united states of America (“Monsanto Company and Monsanto Technology LLC v. Loren David (2007-1104),” 2008). The company was famous to...
Topic: Business
Words: 681
Pages: 2
Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using one’s information to provide a comprehensive narrative to entice others for various purposes (Jacobson, 2020). For instance, traditional celebrities may use social media to...
Topic: Brand
Words: 1199
Pages: 4
Introduction The essay describes Ericsson, a Swedish multinational company, and its organizational culture. Notably, Ericsson was chosen for the study because it is one of the leading companies in the telecommunication industry. Moreover, it has an attractive corporate culture that deserves to be examined. Therefore, the paper includes discussions on...
Topic: Culture
Words: 1674
Pages: 6
The audit process of a company usually includes a review of financial statements and control systems. This process is carried out to identify the noted deviations from the established accounting procedure and significant violations in the preparation of documentation and reporting by the Alaska communications system. It is worth adopting...
Topic: Auditing
Words: 320
Pages: 1
Introduction Airlines around the world were the first to face the difficulties caused by the coronavirus pandemic confronting closing borders, banning flights, and a total drop in passenger traffic. This can be explained by the volatility in the transport industry, which is 1.5–2 times higher than in other services and...
Topic: Airlines
Words: 582
Pages: 2
Guinness is a well-known brand of alcoholic drink which was created in Ireland. Its origin dates back to 1759, when it was first manufactured at the brewing company of Arthur Guinness. The latter signed a lease agreement for his corporation at 34, where he sublet for approximately nine thousand years...
Topic: Marketing
Words: 3422
Pages: 12
Abstract This study examines what facets of green logistics delivery practices have been studied to highlight the sustainable logistics practices reviewed, their efficacy, and the challenges that have been encountered. The paper was segmented into five parts to achieve its goals. For instance, the paper begins with an introduction that...
Topic: Business
Words: 3137
Pages: 11
Introduction For modern entrepreneurship, economic growth means expansion and exploration of other markets, as well as other types of customers and their preferences. Thus, an organization continues to evolve and strengthen its grasp on its industry, accumulating the potential for gaining more weight in it (Zhang et al., 2018). The...
Topic: International Marketing
Words: 3390
Pages: 12
Introduction Tesla, Inc. is an American corporation located in Palo Alto, California, for electric vehicles and sustainable energy. According to Musk (2020), the stock value of Tesla exceeded the boundaries of 150 billion. It made the electric car startup more valuable than the combined GM, Ford, and Chrysler and the...
Topic: Tesla
Words: 573
Pages: 2
Discrimination is one of the major challenges that organizational leaders face within the workplace. Workplace bullying refers to any acts intended to intimidate a colleague perceived by the oppressor as weak. In most cases, bullying within the workplace applies in a pattern that is directed at specific individuals. Any form...
Topic: Bullying
Words: 1687
Pages: 6
Introduction The Coors Brewing Company is a US brewery and beer corporation that began in 1873 in Golden, Colorado, as a holding business. The organization is managed by the heirs of the founder, Adolph Coors. Since its formation, the Coors Brewing Company has sustained high production levels and expansion, making...
Topic: Business
Words: 1193
Pages: 4
Introduction Willy wanted all of his staff to become licensed gemologists for them to be good teachers. The science of gemology was also in its early stages at the time. Gemologists research gemstones and general gemstone offers. This credential meant that the staff had adequate knowledge about their goods to...
Topic: Business
Words: 1024
Pages: 5
The global trading relationship has become much more in-depth and faster as a result of globalization, which has contributed to the exchange of technology and information. Some people say that there are no new markets left to develop. I am afraid I have to disagree with this statement because businesses...
Topic: Business
Words: 616
Pages: 2