Business-Level Strategy for Boeing

Introduction The business world of today is a practical example of hard-line competition. The main cause of these types of aggressiveness is maybe the newly shaped borderless markets all over the world. The total world is now a big market and thus named as global market. Companies, Like Boeing, are...

Systems Thinking In Organiztions

Introduction An organization system is a compilation of elements or units that are well incorporated to achieve a general aim. The system consists of entities that undertake a course of action to generate definite outcomes that collectively, result in the desired yield for the arrangement. Therefore, a system comprises numerous...

“Plan, Do, Study, Act Model to Improve an Orientation Program” Article Synthesis

This paper is a synthesis of the article, “Plan, Do, Study, Act Model to Improve an Orientation Program” that concerns the processes of employee orientation at work. Employee orientation is a process wherein the new employees at a workplace are taken “on board” and introduced to the various elements of...

The Role of Integrated Marketing Communications Campaign

Integrated marketing Communication refers to a general approach to marketing. This is aimed at ensuring that there is uniformity of message with the corresponding use of media. It involves the use of online and offline marketing sources. Online marketing channels comprise websites, e-marketing, internet TV, and blogs. Offline channels include...

Cause-Related Marketing: Definition and Benefits

Introduction Cause-related marketing involves marketing efforts that have social and charitable causes and which are not based on donations as do corporate philanthropy. The strategy, which builds on the blend of the hybrid between public relations and product advertising, can be used to achieve positive impacts on customers’ buying behavior,...

Toyota Company’s Marketing Management

Introduction The Australian automotive industry is a small segment of global auto market with no players. There are four major foreign players Australian automotive industry with foreign giants. It has been regarded as an exposed industry due to the international competitive forces and the industry is a shrinking one. Toyota...

Theoretical Models of the HR Role

Introduction In the scant ten decades since employee relations evolved from productivity-increasing ‘time and motion’ studies to ‘strategic HR’, the role of human relations practitioners has changed many times. Welfare management came and went. This was followed by administration, negotiation with newly-assertive unions, legal compliance and organisational development, all roles...

Business Communication: Message Analysis

Introduction An organization has to communicate a lot of messages to a variety of people in its day-to-day business operations. The message may be either business-related or non-business-related. For this, a proper communication process should be used to convey the message. By analyzing the feedback or checking the result, one...

T-Shirt Manufacturing: 4 Important Factors

Introduction In accordance to Elliot, operation management is “in its essence, scientific management involves a complete revolution on the part of the working man engaged in any particular establishment or industry — a complete mental revolution on the part of these men as to their duties toward their work, toward...

IBM Company’s Internal Pressures and Challenges

Introduction This paper talks about IBM as a company and what its functioning in terms of operations has been like. It particularly focuses upon IBM having issues or facing four key challenges, especially relevant to its marketing function as well as the logistics function. These challenges have been outlined as...

Proposal for MS Office Workshop

Background As we move forward in these highly competitive times, increasing the productivity and efficiency of our operations are the core issues that we face in today’s markets. While conducting a productivity review it has come to my notice that some members of my serious staff are facing hindrance in...

Methods of Recruitment and Selection Analysis

Introduction The selection interview is heavily criticized and currently seen as a contributing factor to poor job performance. The controversial aspect is that, a big number of people with high job performances have been employed using this criterion being questioned. Altogether, the blame cannot be placed on the critics or...

Personal Introspective Journal on Leadership

In this era of globalization and tight competition the role of a good leader is inevitable for the development of any nation. This is a journal project which integrates the ideas of the journal projects of all the weeks. That is the journal project from week 1 to week 7....

Fashion Industry Analysis: Interview With J. Jamshed

The fashion industry is as dynamic and changing as a business could ever be. Just when one gets a firm hold on the existing trends, the fashion industry takes an unpredictable turn. To be able to evolve as an entrepreneur in this industry, one requires more than just talent for...

Marks & Spencer: Detailed Equity Report

Marks & Spencer (M&S) is one of the major UK retailers, that have a great chain of over 840 stores in 30 regions around the globe and they have over 600 domestic and 285 international stores. Marks & Spencer is commonly renowned as the major clothing retailer of the United...

Love and fear of the Modern Boss

The article poses the age old question as to which is a more apt leadership style: autocratic or a more benevolent and democratic approach. Snook demonstrates the different leadership styles from a historical perspective. He states that in the 1950s the leadership style was more autocratic with reward and punishment...

The Strategic Management Process Definition

Introduction The Strategic Management Process (SMP) is made up of four elements viz. situation analysis, strategy formulation, strategy implementation, and strategy evaluation. These elements are steps that are performed, in order, when developing a new strategic management plan. Existing businesses that have already developed a strategic management plan will revisit...

Organizational Behaviour Analysis and Evaluation

Organisational behaviour study is a discipline that is gaining more and more important because organisations are becoming larger and more complex now than ever before. Even though human behaviour inside organisations have been studied since the early days of the industrial revolution, most of these have focused solely on improving...

Entrepreneurship. Running a Small Business

Running a business with enough sense and purpose can guarantee a person lifetime success. You don’t have to be lucky, clever, or have star qualities; instead, if you can get a few things right, then you can be sure to succeed in business. It is important to point out that,...

Managing Employees Performance at HSBC Private Bank and Theoretical Analysis of Performance

Introduction Managing Employees Performance involved numerous activities, far more than simply reviewing what an employee has done. This system must fulfil several purposes. Developing and conducting performance appraisals should not be done in isolation. The performance appraisal is closely related to a number of human resource management that should be...

Marketing Communication for Building Strong Brands

Introduction Research indicates that marketing communication is a very important tool in any business set up; it is even more important in the modern business world. For a business organization to be successful and attain its marketing objectives the marketing managers have to use very effective marketing communication strategies. This...

Zara Company Delivering and Creating Customer Value

Executive summary This report evaluates the Zara Company and its market position and how it achieved this successful business feat. Zara is a fashion design company which produces ready to wear latest competitively priced designs to fit its customers who principally are from the mass market. The report Compares and...

Management Principles in Organization

Introduction A company or an organization usually is concerned with connecting many operations to meet particular objectives or a number of them. Hence employing many or a number of employees by an organization or organizations would be justifiable considering that each employee would be expected to concentrate on particular jobs...

Economy and You. Electrical Engineer Professional

Introduction Career choice is considered to be an important step in everyone’s life. Job is an integral part of human activities and it should be balanced with one’s interests and mentality. To achieve global goals and make a successful career it is necessary to make a right choice evaluating personal...

Business Scope in Global Logistics

Global logistics refers to the handling and management of the physical transportation of goods from one place globally. The process involves careful planning, costly infrastructure, and implementation of efficient technology; and involves more than one form of transport for the physical transfer of goods from the ‘point of origin’ to...

Asda Stores’ Business and Management

Asda Stores (UK) is a subsidiary of one of the United Kingdom’s largest supermarket retailers, Asda Group plc, which also operates Allied Maples Carpet and Furnishing Stores and Gazely Properties, a commercial property development company. The company also retains a 25% stake in MFI, a furniture retailer, resulting from a...

What Is the Role of Marketing in the Company and to What Extent?

Introduction Before attempts to discuss the role of marketing in the company and to what extent the marketing strategy of the company is effective, it is essential to consider about marketing and marketing process. Satisfying the target customers, behavior facilitating exchange, selling and advertising are the important role of marketing....

BCG Growth-Share Matrix – Hewitt Packard Company

Introduction Portfolio analysis is one of the most important strategy tools that multi-product or business unit companies employ to ascertain their product situation and take their decisions regarding the product’s future. One of the most widely used analysis tools is the BCG matrix. This article aims to understand the usefulness...

Application of Technological Success in Toyota Motor Corporation

Introduction This case study that is being currently examined relates to the success story of Toyota Motors in handling people, and more contextually, use of technology with greater degree of effectiveness and success in the global competitive automobile market. The main aspects that need to be considered that Japan has...

Marketing Strategies for Launching a New Brand

Introduction Brand positioning, product differentiation and understanding competitors are three distinctive marketing strategies for launching a new brand in the market dominated by one brand. Through these strategies, organizations aim at make continuous improvement in their product marketing strategies for sustaining in the industry, with a sizeable market share. By...

Project Management: Case Study of a Pharmaceutical CO

Introduction The case study pertains to a mid size pharmaceutical co. in the M 25 region. There are 290 employees in the company and the turnover for the company in the last year is £ 19 millions.They had an additional profit margin of £ 130000.The owner Rose Luxemburg wanted to...

Sony: Marketing and Business Analysis

What have been the key success factors for Sony? Sony Corporation is one of the worlds’ most recognized and respected companies. Since its humble inception as a radio repair shop in 1957, it has now grown into a huge multinational with interests in electronic items, multimedia, music, films and televisions...

Positive Accounting Theory in Management

Introduction This paper consists of two parts. Part A will explain statement about the accounting policy choice literature which is opportunistic policy motivated by various factors while part B will explain Foster’s accounting policy choice from two viewpoints – from an opportunistic behavior and an information and signaling perspective. Analysis...

Innovation and Creativity in Management

Introduction A critical analysis of the case study ‘Photovoltaic Breakthrough’ has been performed in this paper. The case relates to frameworks and concepts of innovative management concepts at a Palo Alto Research Centre. The company was formerly called Xerox PARX and it has a very innovative product related to photovoltaic...

Risk Management in Security and Criminal Justice

Introduction In any profession, there are several risks at hand that are inevitable. Especially for people in the security and criminal justice sectors, their responsibilities revolve around various risks that need to be managed effectively, unless they want to expose the lives of other people and themselves to various dangers...

Procurement and Delivery Strategies: Conclusion and Recommendations

Recommendations The procurement authority should adapt fixed-price lump-sum contracts where cost over-runs are met solely by the contractor in case of any. Introducing this new direction in the procurement and bidding world will be fundamental to protecting taxpayers from such risks. Armstrong and Sambamurthy (2006) assert that risk-sharing between the...

Du Firm’s Possibilities for Expansion Outside UAE

Introduction Emirates Integrated Telecommunications Company is a vibrant and multiple award-winning telecommunication service in the United Arab Emirates, which is more commonly known as Du. It has more than 9 million customers providing mobile, fixed-line, broadband internet and Home services using LTE network (“Company Overview”). The company is the second...

Restaurant Management: A Career Perspective

The job of a restaurant manage is one of the most varied careers in existence. It is the manager’s responsibility to offer service, food and drink to the public at a price they are willing to pay. This sounds more simple than it really is. Many people think managing a...

Sunflower Inc.: Company Case Analysis

Loretta Williams was hired by Sunflower Inc., a large distribution company of alcohol and snack products, as the director of Pricing and Purchasing. She identified the problems with Sunflower and made a plan to counter them. The plans were: To standardize the pricing and purchasing decision in the short-run. In...

Lululemon’s Supply Chain Scandal in Bangladesh

Introduction The supply chain is an essential component of every business that represents a link between a company and its suppliers to make a final product and distribute it to a customer. Often, various companies, including international corporations, face supply chain issues, and Canada-based Lululemon is not an exception. The...

Performance Management in Enterprise Rent-A-Car

Introduction Stimulating employees to work effectively with the necessary level of dedication is one of the most significant areas of activity for managers whose business is based on using the workforce. Implementing the necessary strategies to increase motivation, creating sustainable systems of control over diligence, and similar organizational tasks form...

Dunkin’ Donuts Restaurants’ Organizational Design

In this scenario, the author has been assigned as a district manager for five new Dunkin’ Donuts locations that will open within the next two years. The position comes with the authority and responsibility to staff, structure, and operate these facilities after they have been completed. The goal is to...

Decision Tree Theory Analysis

Introduction A decision tree represents a visual support tool targeted at helping its user to make a conclusion on the basis of available data. It is a tree-like graph that shows a consequence of decisions that are made with the help of information on outcomes, costs, and utilities. Each branch...

Zero-One (0-1) Integer Model

Summary Zero-one (0-1) integer linear programming represents a mathematical method that uses a set of binary answers (yeas and no) to solve with two mutually exclusive options (Anderson et al., 2016). The method has a wide application in different areas of life, ranging from the world of finance to everyday...

Brand Analysis Report: Casio and Roland

Executive Summary Market research is an important tenet of daily business operations because it integrates the needs of consumers, the public, and customers through information transfer. Therefore, the concept helps to identify problems in the market that could be fixed through value transfer. Pertinent to this analysis is the concept...

Omani Oil and Petroleum Company: The Decision About Which Markets to Enter

Introduction Globalisation is one of the forces in the external market environment that a firm cannot control. The emerging technologies in the field of communication and transport have made it possible for companies to explore foreign markets as a means of achieving growth. In Oman, various foreign firms have set...

Digital Marketing in Fashion Industry

Introduction The fashion industry is one of the most competitive yet very lucrative businesses in the developed economies. According to Kingsnorth (2019), it is estimated that about 1,875 fashion retailers in North America and the European Union were forced to shut down because of their inability to sustain their operations....

Differences Between Traditional and Digital Marketing

Introduction The primary objective of marketers is to inform and influence a target audience to buy a particular product or service. Therefore, they use the most suitable and effective ways to promote or advertise their products. Large companies carry out a marketing function to improve their position in the target...

Coca-Cola: Grand Strategy

Introduction Following modern trends and management models allows both large corporations and small companies to develop their business and promote products to the market. Based on the activities of such a world-famous organization as Coca-Cola it is possible to pay attention to some specific approaches and strategies. The purpose is...

TechFite: Case Study

The Organizational Needs of TechFite As evidenced in the case study, TechFite is an organization that worries about the inadequacy of its cybersecurity systems. At the same time, due to being involved in NASA’s space program, it represents a likely target for hacking attempts and corporate espionage. Its vulnerabilities are...

Planned Parenthood’s Ethical Conduct: Challenges & Solutions

Abstract Planned Parenthood is a major healthcare provider and a nonprofit organization that faces multiple ethical issues. Most of them are related to the ethical challenges common for healthcare institutions, which means that they can be framed with the help of medical ethics principles. As a result, Planned Parenthood has...

Amazon’s Innovations and Sustainability Strategies in the Global Market

Introduction The current concept of Amazon is linked with growing its business through electronic commerce operations. It possesses a significant number of storages, covering the U.S. and other countries, providing a possibility of prompt two-day delivery. Nonetheless, the number of direct sales does not show sufficient growth. The paper is...

Strategic Human Resource Management Models

Human resource management is a critical aspect of the functioning of any company as it determines the effectiveness of the organization’s operations and quality of results. In support, certain models may provide guidance that improves decision-making and strategic planning. The CHRM framework is one such model that focuses on assessing...

Qingdao Haier: Risks & Benefits of Setting Up Operations

Executive Summary The report discusses the aspects of Qingdao Haier’s domestic and international activity to assess the risks and benefits of letting the company set up operations in our country. The company’s international strategy is developed with regard to openness, customer-oriented approach to production and distribution of goods, and digital...

Employee Motivation and Involvement Types

Employee motivation and involvement have been a long-debated topic in the workplace. Whereas some critics state that issues revolving around the topic give employees too much entitlement in the workplace, others agree that the subject is essential in ensuring employees are as productive as possible. There are several ways companies...

“Beware the Pitfalls of Global Marketing” by Kashani

Summary Kashani addresses some of the problems that he believes to be characteristic of the global marketing environment. Five propositions, including the issue of expansion into a wider market, the transfer of promotion activities from local to global levels, the need to adopt a different branding technique, the use of...

H&M, Zara, Benetton Firms Supplying Fast Fashion

Introduction Fashion has become incredibly fast-paced. The ability to mass-produce numerous articles of clothing and make them available and affordable to the general populace has increased consumerist tendencies across the globe. Changing clothes every season has become the norm for upper and middle-class customers. As such, the most successful fashion...

Online Shopping: Security Concerns vs. Convenience

Results This study is based on the data obtained through a survey that involved 23 volunteering participants (13 males and 10 females). The age of the people who completed the questionnaire ranged from 18 to 35, so the research reveals the views of young adults and adults. The participants were...

ING Direct Case Study: Arkadi Kuhlmann’s Strategy

Executive Summary This paper analyzes the case study of ING Direct, an online banking-company founded by Arkadi Kuhlmann. The data on the organization’s income suggests that the business became profitable within a short period. The aim of the paper is to understand the strategy the banker used to lead his...

Publix Super Markets’ Environmental Analysis

Publix or Publix Super Markets is an American supermarket chain with headquarters in Florida. It was founded in 1930 by George W. Jenkins and it is owned by an employee that currently working in the company or has worked before. It is considered as one of the largest companies in...

Why Negotiations Fail

Introduction Negotiations are an effective way of making a good bargain or at least reaching a compromise among stakeholders. They take place not only in global politics and economics but also in everyday life when, for example, a person negotiates future wages at a job interview or resolves a conflict...

Importance of Negotiation Contracts in the Business

Introduction Contracts enable the parties that are willing to cooperate to agree on and set a list of rules that will guide their collaboration. Written contracts may consist of different sections, including the preamble, definitions of terms, the words of agreement, and the duties that each side promises to fulfill....

The Relevance of Management Science

The focus of the science of management is to provide managers of organizations with a scientific basis for solving problems using the interaction of individual elements of the corporation in its interests as a single whole. This goal is essential for any organization, but it is especially challenging to achieve...

Pizza: Pricing Strategies

Introduction Price decisions are crucial to the subsequent demand for the product and the success of marketing strategies. According to White (2019), these decisions should be made based on specific factors: “cost to produce the product, target market, environment, differentiation strategy” (p. 1). This paper describes three basic pricing strategies...

The Globalization of Walmart

Why has Walmart viewed international expansion as a critical part of its strategy? After its incorporation in 1962, Walmart was growing and expanding at a rapid pace. The company was able to gain a significant competitive advantage and outdo its contenders due to its high levels of service, well-established and...

Strategic Planning for Young Learners in Early Learning Centers

Introduction The Young Learners Early Learning Centre is an organization specialized in early childhood education. However, it is currently failing to attract children due to a variety of issues, and so, it is unable to perform its duties satisfactorily. Its current primary needs are increasing its occupancy rate and changing...

Debunking Tim Gurner’s Avocado Toast Criticism of Millennials

Levin covers the contents of a somewhat problematic interview with Tim Gurner, an extremely wealthy property developer from Melbourne, Australia. In the conversation with the hosts of 60 Minutes in Australia, Gurner seemed to have given the Millennial generation unwanted financial advice. The businessman insisted that ordering avocado toast on...

Robert Owen’s Villages of Industries: A Vision for Community

Robert Owen, one of the cooperative movement founders, proposed many pro-socialist ideas during his life. The list of them includes the establishment of villages of industries. The purpose of this paper is to describe Owen’s plan of creating such villages, as well as their main elements and actions to be...

Quantum Energy Marketing Plan: New Drink Launch

Executive Summary The present paper outlines a marketing plan for an up-and-coming fast-moving consumer goods company, Quantum Energy. The company intends to launch a new product, Quantum Energy drink, that is projected to stand competitions against the most serious market contenders such as Pepsico, Coca-Cola, and Monster. To make it...

Gardner’s Five Minds: Assessing Leadership Skills & Growth

Introduction Honing personal leadership skills should be accompanied by an objective assessment of individual capabilities, strengths, and weaknesses. Such an analysis may help determine certain key areas for professional growth and identify the most optimal ways of self-development. As an evaluation tool, the algorithm called Gardner’s Five Minds can be...

IKEA Strategy Analysis for 2013-2018

IKEA Strategy Analysis: Introduction IKEA is one of the most well-known global furniture retailers nowadays. It was founded as a small, local business in 1943 by Ingvar Kamprad in a southern province of Sweden (Lewis). By 1956, the company became highly competitive due to a newly introduced ready-to-assemble furniture technology...

Organizational Change: Strategies for Success

Change is an essential part of any organization. Without progress, a company is doomed to a failure since it is crucial to adjust to the ever-changing requirements of quality, as well as learning to meet the new needs of the target population (Judge, 2013). Therefore, learning to promote organizational change...

Implementation of the Corporate Social Responsibility Strategy

Summary of the Chapter Corporate social responsibility (CSR) is a relevant initiative towards promoting new social actions. The chapter explains why corporate culture supports the business goals of many organizations. This corporate culture should be “aligned with the organization’s strategic intent” (Steiner & Steiner, 2012, p. 170). Every business should...

McGregor’s Theory Y and Management Style

Introduction Douglas McGregor, a social scientist, came up with two different views of human nature regarding employees’ motivation. The first one is theory X, which holds negative assumptions about human nature. It explains that man is inherently lazy and needs to be compelled. He is also self-centered and lacks ambition....

Red Bull Brand’s Integrated Marketing Campaign

List all the ways that Red Bull’s promotional efforts are unique from the mainstream Sports sponsorship The Red Bull brand has been proactive in sponsoring different sports events across the globe. At present, the brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake...

Business Plan for a Screw Factory

Introduction Executive Summary Business summary Though the production of screws and the related products may seem a minor cog in the creation of furniture and various types of equipment, it, must not be underestimated, as screws allow for assembling the former and keep the piece of equipment in question together....

Positive Leadership Styles and Their Impact on Organizational Performance

Abstract The focus on globalization and multiculturalism has led to the importance of understanding organizational productivity and team effectiveness. This paper focuses on the UAE business context by evaluating and comparing leadership styles in the UAE and their effect on the competitiveness of the country. Mainly, this paper evaluates the...

Leadership, Management Style and Organizational Performance

Abstract The focus on globalization and multiculturalism has emphasised the importance of understanding Organizational productivity and team effectiveness. However, Organizational productivity and team effectiveness largely depend on the effectiveness of leadership styles and their effect on Organizational success. Leadership styles are however subject to different personal, Organizational, and cultural factors...

Clinx Clinic’s Organizational Structure and Staffing

Organizational structure refers to established formal relationships among various units of an organization. The purpose is to ensure that organizations get their work done. This is made possible by having some subdivisions in form of division of labor, which bring coherence within the whole organization. In the structure, each job...

Bombardier Inc.’s Performance Analysis

Company Background Bombardier Inc. (Bombardier) was incorporated in June 1902 and today leads the global market in manufacturing planes and trains. The company is headquartered in Montreal, Canada and has recently gone organizational restructuring which has resulted in dividing the company into two segments; Bombardier Aerospace (BA) which encompasses Bombardier...

Understanding Shareholding vs. Stakeholding in Management Theories

By claiming that stakeholders are involved in an exchange relationship, the authors mean that they are both affected by companies and have an impact on the companies, as stakeholder groups provide the companies with certain contributions and expect to receive the bonuses they need in return. For example, the general...

Business and Management Research Methods

Understanding business and management research methods Research is a very important discipline for scholars. Scholars with superior research skills are always placed at an advantage because they can use these skills in their career fields (Creswell 1994, p. 3-15). It is therefore highly important to know that as a scholar...

Jones-Blair Company’s SWOT Analysis

Internal Strengths SWOT Quality and experience Sales and Services Market Internal Strengths Jones-Blair Company is known for providing the best quality products. The Company follows ISO 9001:2000 quality system and has an additional lab which performs quality assurance tests (Jones-Blair, 2010). Jones-Blair company was founded in 1928 and has mastered...

Human Resources Management in Projects

Introduction Human resources management is required to ensure that resources are well managed in a project; project management is the process through which projects are initiated, implemented, managed, and controlled for a successful project goals and objectives attainment; the process has a time and costs framework that it must meet....

Demand and Supply of Healthcare Workforce in Oman

Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...

Chrysler Company’s Organizational Behavior

Abstract Organizational culture is defined as the behavior of individuals at work, which determines the success of the organization. It entails all the major values that an organization drafts, the mission and vision statements, and the systems. In this paper, the organizational culture of Chrysler will be analyzed in various...

Experience of the Worst Job

Working in a local ginnery has been one of the worst moments in my career. I have been working in this organization for six months only but I have had bad experience. Apparently, will not continue working in the same position. In particular, our general manager, the human resource manager...

Economic Influence on Talent Management & Globalization’s Role

Discuss how the economic environment has influenced the need for talent management practices Several economic issues have increased the need for talent management practice. The most recent economic issues are the recession that influenced the entire world market, it is important to note that with the right people in the...

Human Relations: Values, Leadership and Power

Human Relations Human relations is the management process that involves bringing the activities of workers to match those of the organization. It also involves ensuring the individual employee objectives, goals, and those of the organization are achieved. While the organization is concerned with goals such as profit-making, growth, and survival,...

Management Information Systems in Decision-Making

Introduction A management information system (herein referred to as MIS) can be conceptualized as a system or process used by managers and other stakeholders in the organization to make decisions. The system provides these stakeholders with information that they need to come up with these decisions. At the end of...

Volkswagen Group’s Marketing Situation

Situation Analysis Introduction Volkswagen Indian subsidiary was founded in 2007 to assemble, manufacture, and distribute Volkswagen vehicles in the country (Datamonitor, 2011). The company offers a variety of vehicles including Volkswagen Passat, Audi, Skoda, Jetta, Touareg, Polo, Phaeton, and beetle. The company has been using a multi-brand strategy that has...

Digital Marketing Strategies in Hotel Chains

Introduction Hotels have a variety of guests and they specialize in offering services and amenities to multiple market segments such as individual, group and corporate customers, with an aim to meet the service expectations of their guests. A hotel derives its biggest competitive advantage from the reputation of its brand,...

Goleman’s and McCrimmon’s Leadership Theories

Abstract Summary The current paper is a summary of McCrimmon’s article, “Thought leadership: a radical departure from traditional, positional leadership” and Goleman’s article, “What Makes a Leader?” In the article, “What makes a leader?” Goleman identified emotional intelligence as one of the outstanding characteristics of effective leaders. His study involved...

Ocean Spray Cranberries Inc.’s Supply Chain Relationships

The rationale offered by Oceanic spray in support of the idea of using a 3PL firm The third-party logistics provider is a firm used by companies for supply-chain management functions and it provides one-stop-shop services. The firm specializes in transportation and warehousing operation services that are scaled according to the...

Organization Behavior, Its History and Theories

Aspects of organization behavior Organizational behavior (OB) is the application of human actions to other elements of an organization including social system, structure, and technology. It also looks into the actions and attitudes that are exhibited by people within organizations. Furthermore, OB is the understanding of the individual, group behavior...

How CSR Is Being Defined in Malaysia?

In Malaysia, CSR is a formal business strategy and obligation that is captured in annual reports and other forms of reporting by organizations. However, it is not a mandatory undertaking in the country. Nevertheless, the voluntary nature of the activity has been handled professionally in many business levels from the...

Participative Leadership Style and Its Benefits

Introduction Leadership styles can be defined in various ways in different contexts. Defining leadership styles is much like a lot of other aspects in life, where it would be very common to hear people giving answers that are as different and as many as there are people in the world....

Chip Manufacturer’s Production Specifications

What Are the Elements That the Production Manager Should Consider in Determining His Company’s Ability to Produce Chips That Meet Specifications? To identify the company’s ability to produce the chips of the designated size, the production manager should consider the data such as the p-value and the confidence coefficient. The...

Performance and Commitment in the Workplace

Background Looking back at my experience working as a server at (each w lahum) I would have to say that while the job was not easy, it was good enough in terms of the salary that we were given as well as the hours that we were supposed to work....

Career Growth in Management

What is your overall assessment of the applicant’s potential for a career in management? For the entire period he has worked at Midfield, Chaitanya has consistently demonstrated personal and professional qualities which have clearly made him stand out. His efforts have invariably yielded extraordinary results and as a result, he...

SPAR International Company: Marketing Plan

Executive Summary The suggested paper is a marketing plan designed for SPAR International, Oman. There is the current situational analysis of the company and the conditions under which it functions. This section includes SWOT and PESTEL analysis to improve the understanding of all factors that might impact SPAR and its...

Rolex Company Marketing Strategy

Introduction Rolex is a luxury watchmaker that focuses on making high-quality elite wearables. It focuses on combining classic designs with innovative technology and materials in its watches. The marketing strategy is brand-focused, building equity around it that translates into sales. All its products, marketing, and content are focused on privilege...

Toyota Motor Sales’ New Decentralized Information System Structure

The TMS’s new decentralized IS structure The TMS’s new decentralized IS structure provided a strategy that promoted transparency in major organizational or business units. It enhanced business alignment with IS and offered locaattentionio The TMS’ new decentralized IS structure while promoting the vision of the enterprise. Moreover, the decentralized IS...

Amazon Company: RFID Technology Implementation Plan

Introduction Amazon Corporation is one of the leading competitors in the global e-commerce market segment. Founded in 1994, the corporation has grown very fast through the constant acquisition of businesses, introduction of superior products, and appreciation of emerging technologies to improve its operational model. The company has an effective research...

Starbucks Company’s Information Technology Approaches

Introduction Starbucks Corporation uses a powerful business model to produce and market its products to many customers across the globe. With over 182,000 employees, the company remains a leading roaster and retailer of quality coffee. It also has numerous brands that support its business image such as Starbucks VIA, Seattle’s...

Fabulous Cosmetics Company: Marketing Management

Marketing mix According to Stone (2001) the marketing mix comprises four components commonly referred to the 4ps. They include the price, product, promotion and distribution (place). The marketing mix of the Fabulous Cosmetics was formulated using the SMART principles. Marketing objectives and goals The following are the specific marketing objectives...

Costco Corporation: Porter’s 5-Forces Analysis

Costco began its operations in the United States in 1976 where its first business location was an abandoned airplane Hangar. Costco experienced extraordinary revenue growth during its first six years of operation. Costco has changed its name twice in the course of its history. Also, Costco has since operated in...

Nestlé’s Nescafe Partners’ Blend and Fair Trade

Executive Summary Nestle is the leading manufacturer of coffee, which is the most consumed hot beverage across the world. The production of coffee involves agricultural cultivation and value-addition processes of manufacturing. Small-scale farmers in developing countries who sell their produce through wholesalers, intermediaries, and farmers’ cooperatives are the major cultivators...

Employees’ Attitudes and Job Satisfaction

Introduction There are a plethora of various companies in the entire world today. Every organisation has multiple competitors that try to attract the best employees in a certain professional sphere to their businesses because their output is dependent on their workers’ performance. In turn, there is almost no chance to...

Emirates National Oil Company: Projects Management

Introduction The contemporary economy is characterized by globalization, increased outsourcing of organizational functions, competition, and the need to establish information and knowledge-based organizations. This situation compels companies to seek cost-saving management models, for instance, the development of project-based organizational management frameworks and investing in technology. The goal here is to...

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

Integrating E-Commerce: Cloud, BI&A, and Mobile Solutions

Introduction Problem Statement The business presented in the case study is a brick-and-mortar business, i.e., one that has a physical building (e.g., a store) and performs face-to-face marketing (compared to e-commerce where there is often no physical building). The business has a website that does not provide opportunities for online...

Financial Rewards as a Motivation Factor

Introduction When we describe motivation, we frequently denote “why do a group of individuals behave in a certain way, or how would it be possible to influence them to behave in a different or more specific way? There are in existence various attestations from the field of behavioral sciences, often...

Customer Service Training for New Employees

Abstract Customer service is a critical aspect of achieving success in any organization. It includes all interactions between an organization’s employees and its customers. In order to improve customer service, it is necessary for an organization to train its employees. A customer service training program improves the knowledge and skills...

Ethics of Data Usage in Reverse Logistics Operations

Introduction Reverse logistics managers and strategic planners possess informational needs that should be satisfied to ensure the success of processes (Karim, 2011). Currently, several information systems (IS) exist that help inform their decisions, including the Executive Information System (EIS) used by executives to access timely, meaningful, and relevant strategic information...

Göran Ekvall’s Creative Climate Model

Executive Summary The present report focuses on the analysis of internal environment factors in Oman Oil Refineries and Petrochemicals Industries Company (ORPIC) that play the primary role in determining the organizational capabilities for creativity and innovation: workplace climate and leadership. The analysis of the first factor employs Göran Ekvall’s Creative...

Walgreen Company’s Strategic Audit

Walgreen is a private limited company that operates in the US drug stores industry, which is denoted by the NAICS code 446110. The firm, which was founded in 1901, was incorporated in 1909 in Chicago, Illinois. The firm’s headquarters are located at Deerfield, Illinois 60015. The firm deals in health...

Financial Operation Exposure Management Principles

Operating exposure is the effect on the value of a firm arising from a change in exchange rates. These changes in exchange rates affect a firm’s cash flows of operation in the future (Connolly, 2006). When the exchange rates fluctuate, the relative prices that a firm also faces experience change....

Coca-Cola Company’s Global Operation and Cultural Diversity

Global Operation and Cultural Diversity Coca-Cola is an example of a company that commits to supporting cultural diversity among its employees in many countries around the world. The company’s policies on diversity are largely based on the fact that the company operates globally, and an important factor in its success...

Pepsi Company Cross-Cultural Perspectives

PepsiCo is one of the leading food and beverage companies in the US and the world as a whole. It is involved in the production and selling of eighteen brands of beverages and snack foods and makes close to $98 billion in retail sales. PepsiCo brands include Pepsi Cola, Quaker,...

Macro Environment Impacts on Tesco Company in China

Executive Summary Tesco, a UK-based multinational retail firm has outlets in 11 countries across Asia and Europe. In China, this company benefits and suffers from macro environmental forces in equal measures. The demand by the Chinese government to have control over ventures between state-run entities and foreign companies prevents Tesco...

Organizational Reward Systems: Strategic Compensation

Organizational reward systems serve as the motivational basis of work processes. Benefits and rewards play a significant role in attraction, stimulation, and retention of human resources and the level of compensation can influence employees’ motivation in both a negative and positive way. An ineffective compensation strategy may provoke job dissatisfaction...

The Embraer Company’s SWOT Analysis and Strategy

Introduction Embraer is the third largest aircraft manufacturer in the world. The company has undertaken several strategic decisions that have improved its competitiveness. Government support and specialization in the regional jet market are some of the key success factors of Embraer (Khandwalla, 2001). Embraer faces increased competition from Bombardier. This...

Big Bone BBQ and Wicked Wings Restaurants’ Operations Management

Summary of the Firm Big Bone BBQ and Wicked Wings is a full-service casual dining restaurant located in Kanata and is the only location this franchise offers in Ottawa. There are other locations in Markham, Keswick, Barrie, and Whitby. This restaurant specializes in smoked ribs, wings, beef brisket, and pulled...

Netflix Inc.’s Strategic Communication Plan

Situation Analysis Netflix, Inc. initially started as the world’s leading DVD rent-by-mail company with more than one million subscribers. However, the company is currently best known for its online media-streaming services as the television industry has changed dramatically since the initial launch of the company. Despite the fact that more...

Total Quality Management in the Oil and Gas Industry

Introduction Total quality management is essential to the success of most organizations. The course focused on three core principles of TQM: benchmarking, Six Sigma, and just-in-time (JIT). When applied in practice, these principles can assist organizations in minimizing costs and increasing the quality of their products, thus making companies more...

Maslow’s Hierarchy of Needs and the Equity Theory

Maslow’s Hierarchy of Needs One of the most well-known motivational theories, Maslow’s Hierarchy presupposes that the actions of an individual are aimed primarily at satisfying their needs, the physiological being the basic ones, whereas the necessity for self-actualization, which refers to the realization of one’s potential, comes at the very...

Personal Financial Management and Financial Literacy

Personal financial management is a useful method of controlling income and expenditures as well as planning future savings. By understanding the basic principles and minor aspects of money management such as the compound interest method, people can avoid bankruptcy and enhance their chances for the side income. Since I did...

Application of Leadership Theory

Effective leadership is essential for a successful organization. However, it is not a simple role to fulfill, and it can involve a lot of different situations, goals, and interactions. This is why there exist many leadership theories that can be applied in various situations. This paper will provide a case...

Amusement Park Concept and Opportunity Analysis

Executive Summary This report presents an opportunity analysis for an entrepreneurial concept of an amusement theme park based on the historical, mythical city of Cibola. The park would use unorthodox methods of design and offer an authentic historical and cultural experience. It is a bold and innovative idea, meant to...

Ethical Standards in Wal-Mart Company’s Auditing

Ethics Audit: Key Stages of the Process Institutionalizing ethical standards in an organization setting is an essential step toward creating the environment in which a company can not only operate but also thrive. Ethical principles are required to build a competent communication strategy, make decisions at the corporate level, and...

Outsourcing and Offshoring: Risks and Advantages

Outsourcing and Offshoring Although often used as synonyms, outsourcing and offshoring are, in fact, quite different from each other. Outsourcing typically presupposes buying certain services from a different company, whereas offshoring means shifting the services of a company to a different location (Hearh & Kishore, 2009). In addition, outsourcing can...

How to Keep Employees Motivated in a Downturn | Peter Twemlow

Introduction The article How to Keep Your Employees Motivated in a Downturn by Peter Twemlow (published in The Guardian newspaper on the 20th of November 2012) investigates a highly important topic of employee encouragement in the period when the company is going through hard times. The recommendations the author provides...

Persuasive Business Messages for Product Marketing

Introduction Marketing a new product is often associated with significant risks as the product can be unpopular or even go unnoticed, the target audience can remain indifferent to it, and so on. However, the benefits of developing and marketing new products are also unquestionable as the ability to market them...

Bre-X Company’s Strategy in Indonesia’s Gold-Mining Sector

Introduction Bre-X Minerals Ltd forms part of Bre-X, a chain of Canadian-based companies. The Calgary-situation Bre-X Minerals Ltd struck gold in 1995. The company discovered not only the world’s largest but also the most valuable deposits of gold in the heart of the Borneo jungle in Indonesia. As a result,...

Alphabet Inc.’s Industry: Technology, Advertising, and More

Industry Overview Type of Industry Alphabet Inc. is an American-based conglomerate that emerged as a result of Google’s corporate restructuring in 2015 (Glowik, 2017). The term conglomerate refers to a corporation consisting of several unrelated companies, in which one business entity owns a controlling stake in other constituent members. In...

Maple Leaf Company: Business Environment Challenges

Executive Summary Maple Leaf is one of the leaders of the Canadian agricultural industry. Nevertheless, even industry leaders face challenges once they make a decision to expand and start operations in foreign economies. One of the most significant problems of the company is its effective functioning within the operating environment...

Leadership During Transformational Change: Example of General Motors

Abstract Organizations that operate in the contemporary business environment cannot escape change following significant advancements made in various fields such as technology. As revealed in this study, such changes have substantially altered the way of conducting business to the extent that institutions that wish to remain competitive in the current...

Southwest Airlines’ International Expansion

Abstract Southwest Airlines is one of the most successful airlines in the American market. Southwest Airlines has successfully differentiated its services from those of its competitors. The company strives to replicate its success in the local American market in the international market. Southwest Airlines’ highly motivated employees would give the...

Virgin Media Company’s PESTEL Analysis

Definition and Applications PESTEL analysis is an audit tool used to gain an overview of external factors relevant to the organization’s functioning (CIPD, 2015). It consists of six key elements exploring political, economic, social, technological, environmental, and legal factors that have a possibility of influencing the organization’s efficiency and efficacy....

Skills for Effective Team Leadership and Management

Background information Team leadership is a complex undertaking that requires numerous attributes in order to guarantee success and propagation of ideals that characterize group contexts. Team leadership necessitates probity and ability to communicate and share ideas (Sonnenschein, 1999). It is impossible for leaders to actualize and propagate thoughts in absence...

Richard Branson’s Leadership and Philosophy

Executive Summary Customers are the likely determinants of companies’ decisions to expand their product portfolios, re-engineer their existing products, and reinvent new product offers. The classical organizational theory holds that organizations should primarily deliver excellent product value to secure competitive advantage. However, this paper argues that Richard Branson places customers...

Creativity in Generating Business Ideas and Innovation

Introduction Creativity has been an essential ingredient of economic growth in the post-industrial economy. Innovation in technology, business processes, and industries has led to the “Creative Age” that has fuelled economic growth (Florida 2014). This has resulted in the development of two distinct classes – the creative class and the...

Information Technology Oversight and Governance

Highlight the role that the board of directors should play in bringing oversight to IT at IVK. What’s important about the board’s role? Although IT became paramount to the business sphere, it remains the responsibility of IT departments. Nolan and McFarlan state that the majority of boards of directors remain...

Reference Groups Influencing Consumer Behavior

Introduction For several decades, the dynamics in the marketing environment have shifted from predictable consumer trends to those that are complex and almost unpredictable. In the quest to unearth the factors that determine the trends and complexities surrounding client behavior, there is a need to examine the issue of social...

EasyJet Airline: Strategic Management

Introduction Strategic management encompasses a group of continuous deeds and well-calculated practices that businesses deploy to organise and/or set their assets in line with the established goals. Actions in strategic management have t be in line with the organisation’s mission, vision, and values. Activities in the discourse change the static...

GM Company’s Capacity, Scheduling and Location Planning

GM’s use of forecasting and the way it drives the capacity planning strategy Forecasting is necessary for generating the strategy and the plan for carrying it out because it is close to impossible to design the company’s development plan without trying to figure out the future prospects. The company might...

Industrial Relations Around the World

Industrial Relations We are currently living in a world where industrial peace has to be fostered. This can only be done using industrial relations. The mechanisms inherent in this concept can serve for the benefit of both managers and employees. These two parties can freely discuss the state of affairs...

Professional Development Role in Employment

Introduction Professional development is closely associated with talents, abilities, and skills that should be gained for reaching professional growth. In addition, practical skills needed are based on various categories of learning from college graduation, training courses, educational practice to final courses. All these components are toughly intertwined into a complex...

Starbucks Corporation’s Strategic Initiatives

Introduction Since its inception in 1987, Starbucks Company has grown to become one of the leading providers of coffee around the globe. Among the countries that the service provider operates, is the United States, Japan, and Australia. The company attributes its growth to the introduction of Howard Schultz, who speared...