Nike Inc.’s Analysis and Marketing Plan

Introduction Nike Inc. is one of the premier international companies in the sportswear industry. Its brand name and iconic logo are associated with high-quality shoes, gear, and sports equipment. The company employs over 73,000 workers and its current revenue stands at over 39 billion dollars (Nike, 2018). Nike keeps an...

US Marketing Strategy for KFC

The utilization of proper marketing strategies is crucial for a business environment as it ensures the growth of profits, increases the market share of an organization, and strengthens brand awareness. The marketing phenomenon, which occurred when Popeye’s Chicken introduced a new spicy sandwich, can serve as an excellent example of...

The Link Between Business Structure, Size, Scale, and Aim

It is important to note that the business structure, size, and scale are in a direct relationship with a business aim because the leaders of companies determine their goals and strategies depending on their size and perspectives for growth. This tendency can be examined with reference to the example of...

Apple: Organizational Theory

Introduction Organizational theory can be defined as approaches and methods that are used in company analysis (Hatch, 2018). The concept is important in ensuring the productivity and sustainability of business and their products. Various strategies are often examined by companies. For example, Porter’s matrix has been used to analyze the...

Business Strategy and Plan for Beckman Coulter

Company Information Beckman Coulter is a leading brand in the Vitro diagnostics industry. It manufactures and supplies a broad portfolio of laboratory equipment and systems for clinical research and testing in six continents and over 130 countries, including the Sultanate of Oman. It seeks to improve the efficiency of clinical...

The Coca-Cola Company’s Communication Plan

Communication Strategy So far, the Coca-Cola Company has been pretty efficient with its verbal and written communication. The communication analysis has shown its strong suits that should be capitalized upon and make part of subsequent strategies. Firstly, the Coca-Cola Company might want to develop the ideas of diversity further, demonstrating...

Staffing for the Strategic Success of the Organization

Introduction The significance of staffing might not seem as high in the environment of an average company. Yet, the specified process has an evident effect on the delivery of performance and the overall quality of work. Furthermore, staffing is linked directly to creating premises for the further success of a...

ASOS Online Retail Company’s Customer Loyalty

Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers’ tendency to like and choose any one particular brand over the available...

Abu Dhabi Airports: Pioneering Innovations in Aviation Technology

Contemporary economic development is under the significant influence of innovation. New technologies provide companies with outstanding opportunities to improve their performance and achieve sustainability. One of the industries that benefit from technological advancement in aviation. This report focuses on innovative aspects in the activity of Abu Dhabi Airports, one of...

Coca-Cola’s Strategic Management, Mission & Vision

An attempt to transform the goals and aspirations of a certain company into a holistic picture is formed by its mission and vision statements. To attract consumers, to interest potential investors, and to argue the strategy of work clearly, relevant slogans are approved and promoted. As a target organization to...

Multinational Companies’ Marketing in Vietnam

Expansion Opportunity Entering the Vietnam market was a rather controversial decision due to the presence of the factors such as corruption and bureaucracy. However, the opportunities that an educated workforce and comparatively low production costs opened for MNC in the economic setting of the Vietnam market made the specified endeavor...

Pret a Manger Company’s Foreign Entry Mode Selection

Introduction It is argued that a company should employ comprehensive and efficient expansion strategies if it strives to maintain a sustainable growth in the future. In the case under consideration, Pret A Manger, a British fast food restaurant chain, is the subject of the discussion of an appropriate foreign market...

H&M, Zara, Benetton Firms Supplying Fast Fashion

Introduction Fashion has become incredibly fast-paced. The ability to mass-produce numerous articles of clothing and make them available and affordable to the general populace has increased consumerist tendencies across the globe. Changing clothes every season has become the norm for upper and middle-class customers. As such, the most successful fashion...

Fitbit Firm’s Integrated Marketing Communications

Introduction The three key communication channels used in marketing communication plans are digital marketing, TV or radio advertisements, and sales promotion. The present paper will aim to discuss the recommended use of these communication channels by Fitbit, which will help the company to become more profitable. Communications Channel 1: Digital...

Jack Wills in China: Fashion Consultancy Project

Methods of Entry In 2018, the Chinese market offered a vast opportunity for a fashion company, with a plethora of resources and extensive options for reducing the number of expenses taken in the course of producing clothes, promoting them, and delivering the end product to a target demographic (Bonetti 2014)....

Recycled Mobile Phones: Marketing Strategy

Companies should develop superior models to ensure that their products are available to more customers. Firms that fail to design proper marketing strategies will find it hard to achieve their aims. This paper describes how my company will launch a new innovative idea and implement it successfully. Innovative Idea The...

Leadership Effectiveness and Its Factors

In the past, the study of leadership has mostly been focused on the attributes of people who have the authority to make critical decisions. However, modern researchers argue that much attention should also be paid to the characteristics of followers and various situational factors (Dugan, 2017). This paper will discuss...

The Relevance of Management Science

The focus of the science of management is to provide managers of organizations with a scientific basis for solving problems using the interaction of individual elements of the corporation in its interests as a single whole. This goal is essential for any organization, but it is especially challenging to achieve...

The Impact of a CEO in an Organization

In general, Chief Executive Officers (CEOs) have a significant influence on their respective organizations. From the perspective of organizational psychology, CEOs have a considerable effect on the performance of an organization as a whole because of their influence on the lower levels of management. Liden, Fu, Liu, and Song (2016)...

The Future of Human Resource Management

To achieve success, human resources, along with other business units, must perform various functions from providing basic operations to strategic planning. It is essential to balance strategic and tactical actions for HR managers to get consistent results. HR professionals are expected to understand the internal and external environment in which...

Effective Negotiations in Business

Introduction Negotiations are one of the ways to resolve existing disputes that arise across different subject areas of business. For the most part, the concept of negotiation is closely linked to the notions of collaboration, settlement, and bargaining. Not only negotiations are a common element of business actions, but also...

The Advantages of Business Combinations

Reasons to Consider Different Types of Business Combinations Company mergers are a rather common occurrence in the contemporary realm of the global economy. The concept of a merger implies that two organizations join to create a single entity (Hill, n.d.). The specified phenomenon has several explanations, the opportunities for increasing...

Personal Success Factors in the Business World

The fast development of the business sphere preconditioned the appearance of multiple opportunities for individuals to engage in various activities and generate income. However, the popularity of the given field also fosters the increase in the level of rivalry that becomes a severe challenge to both companies and people. Under...

Entrepreneurial Mindset and Its Characteristics

Introduction The so-called entrepreneurial mindset is a popular idea that is used both in the field of business and other spheres, in which proper teamwork is required. The term in question involves a wide range of abilities and behaviors that increase an entrepreneur’s chances to achieve success. The key components...

SPA Salon’s Marketing and Design

The holistic SPA is created to provide deep relaxation procedures for highly stressed clients who require access to both signature and individual treatments. The business concept of the given SPA is to deliver entirely natural and organic products, which are oriented at relaxing and vitalizing a person’s mind, body, and...

Global and Multi-Domestic Marketing Approaches

Introduction In the contemporary world, marketing is used mainly to realise sustainable growth, to survive in the local market that is much threatened by global players and also to target international markets that have increased in influence. What is always a fundamental principle in the international market is for an...

Organizational Behavior and Human Resource Management

CRM – Provide an example using the CSR (Corporate social responsibility ) Model Customer relationship management is a concept that, when applied properly, creates value for all stakeholders, including both suppliers and customers. However, it also harbors certain ethical issues that may complicate the outcome. The easiest way to illustrate...

Legal Frameworks for Starting Own Business

Introduction LEGAL FRAMEWORK Include the legal aspects involved in setting up STRENGTH WEAKNESS Sole trader Business is controlled by one person. Can employ workers. Easy to organize and comply with legal requirements; Does not require large initial investment; Easy to operate and organize since few employees are involved. The business...

Lego Company’s Supply Chain Management

Introduction Lego has been a global household name for quite a while. The company has introduced a line of unique toys and has become a global brand with an easily recognizable image. However, because of some of the flaws that could be defined as inherent to the company’s current business...

Employee Motivation and Minimum Wage

Critically discuss which theories of motivation may explain the establishment of a performance reward system with employing organizations Employee motivation is one of the hardest things for employing organizations to do right. Lack of motivation, stagnation, disillusionment, apathy, and laziness is probably the major banes of most businesses, which rely...

Business Research Methods: Theory and Practice

Research Question The research question underpinning a scholarly study plays a critical role in defining what data should be collected from both primary and secondary sources and establishes the path to be taken in an investigation. Bernard (2013) explained that a properly structured research question makes it possible to achieve...

Chapter 5 of Steiner & Steiner’s Business, Government, and Society

Summary of the Chapter Corporate social responsibility (CSR) is one of the best practices in every business organization. This chapter identifies CSR as “a corporation’s duty to create its wealth using methods that enhance social welfare” (Steiner & Steiner, 2012, p. 123). The CSR idea evolved in the last half...

Staples Incorporation’s Multichannel Strategy

Assess the extent to which Staples has developed a successful multichannel strategy? Staples Incorporation has succeeded because of its multichannel strategy. The company’s superstore concept makes it easier to provide different stock keeping units (SKUs). The company uses many retail stores, direct communications, e-mails, catalogs, and the internet to serve...

Perception of the Service Quality for Airline Passengers

Acknowledgment Firstly, I would like to thank and dedicate this project to my husband and kids for their patience, love, and continuous support to me during the dissertation phases. Also, I would like to thank Mr. Mark Burridge and Mrs. Helen Goworek for putting me on the right track and...

The Impact of Retrenchment on Uganda Employees Satisfaction

Abstract This mixed-methods study conducted a survey and a follow-up focus group with employees of the Uganda Public Service in order to ascertain the impact of asset retrenchment on job satisfaction. The Uganda Public Service has made a number of organizational moves, especially in recent years, to make non-productive and/or...

Leadership Development in Government Sector

Introduction Leadership is critical for ensuring good governance either in private or in the government sector. In the present circumstances, the government organizations are over managed; nevertheless, they are poorly led. In today’s ever-changing world, leadership issues are getting more and more prominence in managing government departments and organizations. Enhancing...

Situational Leadership Model: Strengths and Weaknesses

Abstract The situational leadership model, founded in 1982 by Paul Hersey and Ken Blanchard, remains one of the most efficient (Anderson & Anderson, 2001, p. 153). According to it, leaders should always consider the circumstances and respond to their followers’ behavior. Compared with the great man and trait leadership theories...

Bombardier Inc.’s Performance Analysis

Company Background Bombardier Inc. (Bombardier) was incorporated in June 1902 and today leads the global market in manufacturing planes and trains. The company is headquartered in Montreal, Canada and has recently gone organizational restructuring which has resulted in dividing the company into two segments; Bombardier Aerospace (BA) which encompasses Bombardier...

Leadership Example for Exxon Mobil Top Management

​Target Audience Having worked in Exxon Mobil as a human resources professional, I have acknowledged certain issues the company’s top management has. The company is one of the leading producers in the world oil market and strategic planning is essential for its development. Social responsibility and environmental sustainability have become...

Job Training Methods: Off-The-Job and On-The-Job Training Methods

Off-the-Job Training Methods Summary Lecture Discussion Audio-Visual Case Study Case Incident Overview Trainer organizes content & presents orally; little listener involvement. The leader facilitates the analysis of a problem or case. Refer to various forms of media (i.e., video, slides) Students discuss, analyze, and solve problems based on real situations....

Gibbs’ Reflective Cycle: Reward to the Employees

Reward Reflection In this reflection paper, the researcher used Gibbs’ Reflective Cycle to analyse how reward should be given to the junior employees and top executives. Description of what happened Reward is one of the most important factors that define employees’ motivation. According to Lindenau-Stockfisch (2011), employees tend to work...

Effective Strategies for Organizational Retrenchment and Employee Satisfaction

Abstract This mixed-methods study conducted a survey and a follow-up focus group with employees of the Uganda Public Service to ascertain the impact of asset retrenchment on job satisfaction. The Uganda Public Service has made several organizational moves, especially in recent years, to make non-productive and/or corrupt employees redundant and...

Human Resources Management in Projects

Introduction Human resources management is required to ensure that resources are well managed in a project; project management is the process through which projects are initiated, implemented, managed, and controlled for a successful project goals and objectives attainment; the process has a time and costs framework that it must meet....

Demand and Supply of Healthcare Workforce in Oman

Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...

Corporate Governance and Business Ethics

What is business ethics? Business ethics is the field of study that is concerned with standards and principles that guide the behavior of firms in executing their business (Ferrell, Fraedrich and Ferrell, 2011). In management, business ethics is concerned with issues of what is acceptable or unacceptable behavior within an...

Acer Computers: Company Analysis

Stan Shih along with others founded a company named Multitech International in 1976 with $25,000 and 11 employees (Acer group, 2009). The intention was to contribute to the society through sharing of knowledge and they played a significant role in popularising the role of computers in Taiwan. During the same...

Employee Union and Productivity Incentive Plans

Employee union Organizations with unions should not try to persuade workers to decertify their union since these unions are a critical part of employee welfare. Reflectively, the basic building blocks of labor unions are identified as the need for collective bargaining and increased negotiation power. Labor unions are responsible for...

Conflict Resolution in Business

Introduction Conflicts prove to be an inevitable element of one’s social life. In many cases, disagreements between individuals and their groups are not destructive; moreover, they can actually contribute to the development and prosperity of the whole community. The function of a conflict is drawing attention to the problems that...

Decision-Making Psychology: “Groupthink” by Janis

Introduction Before his death, Irving Lester Janis was a retired professor from the University of California and a renowned psychologist based at Yale University. Janis was a nonfiction writer and he did extensive studies on team dynamics, which led to the book, Groupthink: Psychological Studies of Policy Decisions and Fiascoes....

Economic Influence on Talent Management & Globalization’s Role

Discuss how the economic environment has influenced the need for talent management practices Several economic issues have increased the need for talent management practice. The most recent economic issues are the recession that influenced the entire world market, it is important to note that with the right people in the...

Human Relations: Values, Leadership and Power

Human Relations Human relations is the management process that involves bringing the activities of workers to match those of the organization. It also involves ensuring the individual employee objectives, goals, and those of the organization are achieved. While the organization is concerned with goals such as profit-making, growth, and survival,...

Greggs Company’s Communication Theory

Introduction Annual reports are written with the purpose to inform the shareholders about the situation in the company, about its achievements and the future purposes. Clatworthy and Jones (2003) state that it is highly important to provide both good and bad news in the report, focusing more on bad news...

Women in International Business: Breaking Barriers

Introduction According to Ricks, male dominance is still the chief characteristic of the modern-day international business (78). Additionally, while the women population makes up a huge section of the workforce in individual countries, they only represent 6% of the business expatriate (Ricks 83). However, the situation is rapidly changing. Organizations...

Southwest Initial Strategy: Low Fares for Short-Haul Flights

Southwest Initial Strategy Southwest’s initial strategy was to avail low fares, especially low unrestricted fares, to business and leisure travels to allow them to fly between short-haul city pairs (departure and destination points) instead of having to drive the distance between the two cities as was previously the case. Southwest...

Persuasion and Manipulation in Business Communication

What different persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, or an open-minded person? Why would your approach differ? Different audiences require different approaches to persuading them because they can express various attitudes to you, and they can assess your reliability in...

PZ Nigeria Plc’s Packaging in Product Marketing

Abstract Over the last decade, the global market has greatly diversified due to the fast changing systems of consumerism and globalization. Owing to this fact, companies have found themselves at the receiving end as they try to re-organize themselves to fit in the highly competitive marketplace. This report provides an...

Goleman’s and McCrimmon’s Leadership Theories

Abstract Summary The current paper is a summary of McCrimmon’s article, “Thought leadership: a radical departure from traditional, positional leadership” and Goleman’s article, “What Makes a Leader?” In the article, “What makes a leader?” Goleman identified emotional intelligence as one of the outstanding characteristics of effective leaders. His study involved...

Manager’s Changing Environment and Ethical Duties

Ethical Dilemma 1 An affair with a married colleague A co-worker having an affair with a colleague is a problem. It is because it amounts to adultery, and it is unacceptable behavior in the view of the public. Taking the management perspective, it is a problem because it will most...

Challenges in Competitive Strategies Implementation

Introduction When the strategy was first introduced in the 50s and 60s, one of the pioneers- Alfred D. Chandler- said that “strategy follows structure”. He observed that the interactions between functions or departments should be coordinated to give the business structure, direction, and focus. Michael Porter was one of the...

Organizational Studies as an Academic Discipline

Description of Discipline / Subject Matter Organization involves the application of knowledge to study and investigate the actions of people within organizations. The organizational study belongs to the same group of disciplines as organizational psychology which also aims at investigating the behavior of workers in an organization. Additionally, the field...

Participative Leadership Style and Its Benefits

Introduction Leadership styles can be defined in various ways in different contexts. Defining leadership styles is much like a lot of other aspects in life, where it would be very common to hear people giving answers that are as different and as many as there are people in the world....

Leader-Member Exchange Theory and Transformational Leadership

The Leader-Member Exchange (LMX) Theory of leadership is often viewed as an entirely different methodology compared to other well-known approaches. A unique feature of this method is its focus on the actual interaction process between the frontrunner and followers, and in theory, it is often referred to as a dyadic...

How “One Big Lie” Can Destroy Thousands of Lives?

Author’s Viewpoint According to the author, doing business needs honesty, and one should be as truthful as possible to build trust with the clients. In the Ponzi scheme, Bernie Madoff used to get money from investors by promising that they would get interested in their money. However, he would pay...

Business Communication: Refusing Credit

Refusing credit to a good moral risk with bad finances or in a poor economic environment Some individuals have good records in loan repayments. These people are always credited with reasonable moral risks. They usually get their loans processed fast since they are known to be conscious of their financial...

Lipitor Company’s Marketing Plan

Current marketing Strategy of Lipitor Smith (2008) argued that this Pfizer, the pharmaceutical giant to whom Lipitor belongs to and Lipitor turned into blockbuster not only it’s exclusively, but also for the smart marketing, Pfizer knows how to reach to the pyramid of revenue generation with its current marketing strategy....

Applying Rogers & Roethlisberger’s Listening Concepts to Personal Life

The article Listening and Understanding written by Rogers Carl and Roethlisberger provides extremely significant guidelines required for effective communication. The authors argue that “good communication or free communication between or within people is always therapeutic” (Rogers & Roethlisberger, 1991, p.106). The authors further argue that people’s ability to evaluate is...

Different Leadership Styles Comparison

Introduction It can be assumed that effective leadership implies the presence of a variety of skills in management, which will allow it to promote and encourage the active participation of employees in the work processes. Nevertheless, the importance of effective followership should not be underestimated since it is the workforce...

Business Networking Strategies for Collaboration

Business networking is one of the most essential marketing strategies in the world (O’Donnell, 2013). Business networking provides mutual benefits for the companies involved. Moreover, the activity enables companies to reach marketing leads and referrals that would otherwise be difficult to find using conventional advertising techniques. In the recent past,...

Nestlé’s Nescafe Partners’ Blend and Fair Trade

Executive Summary Nestle is the leading manufacturer of coffee, which is the most consumed hot beverage across the world. The production of coffee involves agricultural cultivation and value-addition processes of manufacturing. Small-scale farmers in developing countries who sell their produce through wholesalers, intermediaries, and farmers’ cooperatives are the major cultivators...

Sunburst Renewable Energy Corporation: Business Structuring

Organization Mission The mission of the Sunburst Renewable Energy Corporation will operate within the periphery of innovation and responding to the desire of the customers as a leading venture in the energy industry in the city of New York. In order to achieve this mission, the proposed Sunburst Renewable Energy...

Best Practices in Business and HRM

Introduction Human resource management has gone a long way from being an obscure and novel approach to a legitimate and widely recognized concept among all modern business practices. Academic efforts dedicated to studying and expanding the field of HRM have broadened the views on the subject and significantly improved the...

Joint Ventures in Oil: Benchmarking Success at Saudi Aramco and Total

Introduction Since its pioneering by Xerox cooperation benchmarking has been adopted by various companies in a bid to improve their performance in their respective sectors. In an increasingly competitive world of business, corporations have sought to improve their services and performance through adoption of cutting edge technologies that address competition...

Moral Intelligence and Leadership Success

Introduction The role of leadership has become quite broad in the contemporary business environment. At present, they not only perform planning, motivate employees, and execute control but also set moral and ethical guidelines on the organizational level. The book by Lennick and Kiel examines the domain of moral intelligence as...

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

Resolving Labor Union Impasse at GMFC: Strategies and Recommendations

Case Analysis: GMFC Impasse Nowadays, workers have the right to create labor unions to demand better salaries and worker conditions. Simultaneously, managers of companies often refuse to satisfy the demands of labor unions. The current paper considers a case of an impasse in negotiations between a labor union and the...

ABC Company’s Public Relations: Strategic Plan

Executive Summary In the current competitive business environment, it is increasingly becoming important for companies to come up with plans for improving efficiency in production, effectiveness in marketing, and a positive relationship with various stakeholders. This strategic public relations plan seeks to help this company to develop a close relationship...

Nike Inc.’s Analysis for Investment Decision

Executive Summary This report is a brief overview of the weighted average cost of capital. Its main goal is showing what the weighted average cost of capital is all about, its importance and how it can be applied in a practical example. Therefore, a case has been used to bring...

Employee Motivation and Retention in Microsoft Corporation

Executive Summary Microsoft is a large international corporation that holds one of the leading positions in the global technological market along with a substantial market share. However, ever since the 1990s and well into the mid-2000s, it has been experiencing a problem with retaining its key employees and motivating the...

Food Truck Business’s SWOT Analysis

Are you looking for the food truck SWOT analysis? Look no more! This essay sample conducts SWOT analysis for food truck business. Here, you’ll find the strengths, weaknesses, opportunities, and threats. Market competition is getting stronger and stronger in the modern globalizing world. The companies grow larger, they try to...

Zara Company’s Innovation and Distinctive Features

How is the role of the store manager different at Zara from other retailers? Zara, as a company, is most famous for its control of the supply chain (Lu par. 2). In other words, it administers most of the stages of clothing production, from original designing to the stage of...

Organization’s Pattern, Design and Strategy

Introduction A leader of an organization can take advantage of various tools that help develop a proper strategy for the firm’s further development. In the modern world, new business models and revolutionary industries emerge providing many challenges for executives. Systems theory allows one to observe an organization and identify internal...

Corporate Culture Clash: Novartis’ Adaptation to Saudi Traditions

Executive Summary The focus of this paper was to investigate the impact of Saudi national culture on corporate culture. The case study focused on Novartis Corporation. The national culture in Saudi Arabia is unique and significantly different from that of many western nations. Being the origin of Islam, society is...

Construction Company’s Operational Risk Management

Scenario Description For this scenario, I will assume the role of a manager for a stone masonry contractor. With the assistance of worker representatives, my task is to carry out a general risk assessment connected to standard masonry techniques and procedures. The purpose of this assessment is to demonstrate the...

Building a Perfect Team

Most of the contemporary companies, especially those operating in the context of the global market, strive for creating the environment in which the process of Information sharing and the production of innovative ideas will be unceasing. Therefore, building a team in which the employees both feel secure about expressing their...

Göran Ekvall’s Creative Climate Model

Executive Summary The present report focuses on the analysis of internal environment factors in Oman Oil Refineries and Petrochemicals Industries Company (ORPIC) that play the primary role in determining the organizational capabilities for creativity and innovation: workplace climate and leadership. The analysis of the first factor employs Göran Ekvall’s Creative...

German Business Culture and Ethical Norms

Germany is one of the largest economies in Europe and the fifth-largest economy in the world; some of its largest cities (e.g., Berlin, Hamburg, Frankfurt-am-Main) are significant business hubs that rely on the operations and activities conducted by thousands of large and small organizations (Nedelko 5). To ensure that business...

Abu Dhabi Port Company’s Internal and External Analysis

Introduction SWOT analysis is utilized in the identification and categorization of internal and external factors that impact the performance of a business organization. Internal factors are the strengths and weaknesses of business while external factors are opportunities and threats that characterize an organization. Organizations could have control over internal factors,...

How P&G Company Brought the Diaper Revolution to China?

Why Entry to the Japanese Diaper Market Failed The initial attempt by P&G to enter into the Japanese diaper market failed because it had not discovered the need to understand the needs of the consumers to make products that best suit them. They had confronted the Japanese market with the...

Pepsi Company Cross-Cultural Perspectives

PepsiCo is one of the leading food and beverage companies in the US and the world as a whole. It is involved in the production and selling of eighteen brands of beverages and snack foods and makes close to $98 billion in retail sales. PepsiCo brands include Pepsi Cola, Quaker,...

Nissan Motor Company’s Business Environment

Introduction Major changes in the global business environment have led to the decline of major players in many industry segments. The automotive industry, for instance, is experiencing a major disruption associated with the increase in demand for electric vehicles (E.V.s) and the entry of new participants, such as Tesla Inc....

British Airways: Company Information

Abstract The blistering rise of digital devices preconditioned the increased importance of IT technologies for the functioning of the majority of organizations and corporations. In this regard, the given paper is devoted to the precise investigation of the main aspects of a certain company that benefits from the exploration of...

The Tucker Company Issues

Tucker Company This reflective journal evaluates a number of issues associated with Tucker Company. A brief description of the issues facing the firm, the major stakeholders, and the prevailing problems are analysed. The journal also assesses the key management theories coupled with what the firm should have done in order...

Facebook Inc.’s Leadership Practices

Description of the organization This paper is aimed at examining the functioning of such a company as Facebook, Inc. This organization maintains a social networking site that is accessible in various regions of the world. Currently, the number of their active subscribers equals approximately 1.11 billion (Hubbard, Rice, & Galvin,...

Business Problems: Corporate Fraud

Executive summary Corporate fraud is a major challenge that has persisted in the business environment for the past decades. Despite the numerous efforts made to curb this problem, some of the approaches are reactive, while others have been counterproductive. This report identifies the trend of the occurrence of corporate fraud...

PESTLE Analysis and the Resource-Based Theory

Introduction Organizations often determine their intended objectives and goals before establishing their specific course of action to help them accentuate and realize their goals. However, the most appropriate course of action can only be verified after a thorough analysis of the industry’s characteristics to determine the forces that influence its...

Coral Divers Resort’s Business Issues and Strategy

Brief Summary of the Case The case that we are supposed to analyze is devoted to the experience of one diving resort that suddenly became less popular among tourists. In 2008, the owner of the Coral Divers Resort found out that the number of divers using their services was gradually...

Cadillac Motor Car Division’s Quality Management

Introduction Cadillac Motor Car Division is part of the General Motors Company, a firm that designs, produces, and sells motor cars and car parts all over the globe. Cadillac is focused on the marketing and production of luxury cars for sale in the United States, Europe, China, and other countries....

Kansas City Zephyrs Club’s Accounting Problems

The case study at hand presents several accounting problems faced by the Kansas City Zephyrs baseball club. The disputes arise because of the disagreement between the baseball team and the club owners on the benefits provided to players. Both parties are involved in bargaining negotiations, the ultimate purpose of which...

The Brand Management Job: Skills and Functions

Introduction Brand managers work in a spectrum of industries. They endeavor to develop an easily recognizable image for products and services. Brand management mainly focuses on market segments that are likely to have the largest sales volume (Kotler and Denize 41). Therefore, brand managers focus on the most attractive market...

Four Major Theories of Strategy: Classic, Evolutionary, Processual, Systemic

Mainstream Western world literature presents strategy as a deliberate, coherent, and chronological process. However, the strategy can also be an emerging reaction that is irrational and fragmented such that is remains a continuous learning experience for the organization. There are four major theories used to explain the strategy. They include...

Automaten Technik Baumann Company in the Parking Industry

The present case discusses the company Automaten Technik Baumann (ATB), which is a medium-sized manufacturer and distributor of parking meters for on-street parking. Due to the popularization of mobile parking and ticketing solutions, the company’s CEO Peter Bauer is worried that the demand for ATB’s products will drop significantly. Therefore,...

Analyzing Decision-Making and Leadership Strategies at Barclays Bank

Barclays Bank Board comes up with the vision for the bank. It could be the expansion plans into the Middle East or the African continent. The Board Chairman would lead the board meeting into accessing the need for the expansion, the method of expansion, and the time it would take...

Digital Marketing, Its Forms, Pros and Cons

Introduction Digital marketing refers to a marketing strategy that involves the promotion of products or services online. Numerous online venues are available for online advertising including the social media, email marketing, short messages (SMS), and videos as illustrated in the following image. The invention of the Internet has enabled people...

Maple Leaf Company: Business Environment Challenges

Executive Summary Maple Leaf is one of the leaders of the Canadian agricultural industry. Nevertheless, even industry leaders face challenges once they make a decision to expand and start operations in foreign economies. One of the most significant problems of the company is its effective functioning within the operating environment...

Wal-Mart’s Target Market Selection and Competition

Introduction Marketing strategy is the marketing logic applied by firms to accomplish their marketing goals. A marketing strategy takes into account the cost of marketing, marketing mix, and marketing allocations to develop competitive settings. The objectives of marketing must be SMART (specific, measurable, attainable, realistic, and time-bound). An effective marketing...

Amazon Company: Organization and Leadership

Since Organization and Leadership Review (OLR) has two goals – finding and preparing future leaders, and identifying the least effective employees and making them improve on their skills – it might present a good motivation for the workers. It devises a system of promotion based on assessing actual skills of...

Chipotle Mexican Grill and Burgerville Chains

Chipotle’s Original Supply Chain Chipotle Mexican Grill (CMG) differentiates itself as a quick-service restaurant chain that uses natural ingredients produced in a socially and environmentally responsible manner. However, the restaurant has faced a food safety crisis following contamination incidents with “E. coli, norovirus, and Salmonella” that affected over 514 people...

Internal and External Selection and Decision Making

There is a large variety of methods of initial assessment. Different companies have different preferences when it comes to the specific methods they employ to select the candidates. Each of the methods has its advantages and disadvantages. There is no right answer to the question which methods are better to...

Dell Company’s New Product Introduction Strategies

Risk and Financial Impact The process of new product introduction (NPI) is associated with many challenges that may lead to the failure in NPI project completion or returning investment costs and bringing profit. The major risks related to DELL’s NPI include the ineffective mix of internal and external enterprises, lack...

Human Resource Training, Development and Learning

The article by Garavan considers the concepts of training, development, education, and learning, and their relationship to the process of human resource management and development, and argues that the first three phenomena should be viewed as a whole that is tied by learning. This paper summarises this argument and provides...

Lego’s Change Under Jorgen Knudstorp’s Leadership

Introduction Markets over the world are growing and becoming more complicated than yesteryears. Businesses face the challenge of expanding internal markets as they flex their muscles outwardly. Wrong decisions can easily lead to the downfall of a company. It is good to recommend that networking should go on in order...

Professional Development Role in Employment

Introduction Professional development is closely associated with talents, abilities, and skills that should be gained for reaching professional growth. In addition, practical skills needed are based on various categories of learning from college graduation, training courses, educational practice to final courses. All these components are toughly intertwined into a complex...

Human Resource Planning in Successful Organization

Nowadays it has become common knowledge that people are the most precious asset of any organization. Every company should ensure efficient management of qualitative personnel and its most optimal use. Human resource management becomes an integral part of the overall success of the organization. It is not only a set...

The Unethical Issue at Work: Case Analysis

Introduction Ethical behavior is something good since it empowers human beings to demonstrate desirable attributes such as dignity, fairness, integrity, honesty, and equality. The concept of ethics guides individuals to act by their social values, norms, and practices. The principle is also applicable in different settings such as learning institutions...

Control Systems in Bureaucratic Organizations

Bureaucracy Bureaucracy is a system of administration based upon the hierarchy of authority that is designed to perform tasks through specific formal procedures or a routine manner. In this case, efficiency is enhanced as tasks are organized according to their complexity as well as in a formal line of control...

Organizational Culture Importance: Disney and Fox Companies

Introduction Organizational culture is a very important aspect for any company. It promotes the company’s values and fosters the performance of employees. The Walt Disney Company and Fox Broadcasting Company are two entertainment giants that are famous for their unique methods of business dealing. The main goal of this paper...

The Ethics of Moving Jobs Overseas

Introduction The global labor market has changed a lot over the years. One of the most notable developments has been outsourcing labor by companies in foreign countries (Budd & Scoville 30). Some organizations choose to take their jobs offshore in a bid to expand their market, get cheap labor, and...

Succession Planning and Talent Management

The Issues an Organization Faces if It Takes an “Exclusive” Approach to Its Talent Development Strategy One of the approaches to succession planning and talent development is the “exclusive” approach, which is aimed at identifying several talented employees and focusing the organization’s efforts on developing them and preparing them for...

The Kroger Co.’s Diversity and Recruitment Strategy

Abstract The Kroger Company refers to the discrimination-and-fairness paradigm that is not appropriate to promote the diversity vision and effective inclusion practices in the organization. However, the company aims to follow the principles characteristic for the access-and-legitimacy model. In this context, the current report provides the summary and analysis of...

Australian Rugby Union’s Marketing Campaign

The current paper examines the marketing situation of the Australian Wallabies rugby union team (which is a product of the Australian Rugby Union, the ARU), and provides reflection about its marketing situation on the basis of the research that was conducted earlier. The previously identified issues which are faced by...

Annie Company: New Product Strategy

Annie’s Target Market and Why Annie’s should focus on its current core consumer segment because it has proved so successful. It is most likely to consist of well educated, younger mothers who understand the benefits of consuming healthy foods among children. This consumer segment believes in progressive, healthy living derived...

Online Banking Fraud Risk Awareness

Introduction of the Study Introduction The rationale of this research is to investigate how online-banking private customers are aware of the risk associated with the services. The pool of online banking customers interacts with their banks using electronic devices such as computers and mobile devices without visiting a bank branch....

Skrill Limited Company: Leadership and Management

Introduction Skrill is an e-commerce business that allows its customers to make payments through the internet. This financial firm was founded on July 27, 2001, under the name Moneybookers. It targeted customers in the European Union during the early days. The firm offered its clients a unique payment method that...

ZTE Corporation Analysis: Background and Development

Executive Summary ZTE is a Chinese multinational company that deals in telecommunication, terminals, and carrier network services. It also manufactures and distributes smartphones. The company’s headquarters is in China, and it has sales offices in over 160 countries globally. The corporation uses online retails and foreign carriers to distribute products....

Google Inc. and Competition in the Chinese Market

Assessment of the current strategy and the capacity to sustain competitive advantage Google.com faced serious challenges during its venture into the China market. There was competition from other internet search providers who were already operating in China. For instance, there was Baidu, and yahoo. However, Google came up with strategies...

Walmart’s New Service: Innovations and Customer Impact

Introduction It is essential to determine the product or service needed to solve a certain social problem. Sale of products based on the need of the consumers ensures high demand for the product or service in the market. The following discussion analyzes Walmart Company to determine the service that can...

Creativity and Innovation in Business

Critical Discussion of the Importance of Creativity and Innovation Creativity is a powerful thinking process whereby an individual focuses on new imaginations, intuitions, imaginations, ingenuities, and ideas (Byron 2006). Creative people find it easier to address the issues affecting them and others. Creativity is also associated with new risks. However,...

Bad Management Theories and Good Management Practices

Introduction The business environment has become increasingly multifaceted and unpredictable because of the unremitting changes that affect every aspect of life. This situation has led to counterarguments concerning the relevance of school curriculums in terms of shaping business practices. Various management theories have been developed in an attempt to improve...

Partnership Between Blue Ridge Restaurant and Terralumen: Objectives and Impact

Case Developing a plan to dissolve partnership between Blue Ridge Restaurant and Terralumen. Key Business/Management Issues The top managers at Blue Ridge Restaurant are keen to achieve rapid growth in Spain. To achieve this aim, they have hired Mikael Sodergran, a young, inexperienced executive as the regional vice president instead...

Delta Airlines’ Change Management and Resistance

Interpret the potential causes of resistance in the organization Delta Airlines is one of the oldest operating airlines in America. The company plans to introduce new changes in its organizations to remain competitive in the industry (Dess & Lumpkin, 2014). Notably, it is very hard for the airlines to evade...

Nestle Company’s Group Dynamics and Performance

Abstract This study explored the impact of group dynamics on the performance of individual employees, which in turn affects the total productivity of the company. The researcher used a total of 25 employees of the Nestle Company in examining the impact of group dynamics on their operations in the company....

Tesco Corporation’s Internalization Strategies

Introduction Tesco is among the global leaders in retail business and has expanded to major parts of Europe and beyond. This paper reviews Tesco’s internalization strategies against the scale of Porter’s Diamond analysis. Besides, the treatise applies the Resource-Based View Theory to explain the international strategy of Tesco during its...

Merrill Lynch: From Trusting Culture to Profit-Driven Strategies

Background Since its foundation in 1914, Merrill Lynch transformed from an investing consultant for small businesses to one of the largest firms in Wall Street. The company’s uniqueness was in its friendly, open, and trusting culture. Merrill Lynch’s past culture inculcated a culture of “backslapping”, friendly, hardworking culture that demanded...

Performance Management and Strategic Planning

Introduction Today, no organization can deny the importance of performance management. Strategic planning is closely connected to it. Together, they form a framework that leads to good employee performance and effective achievement of business objectives. However, not all businesses understand the relationship between performance management and strategic planning. This paper...

Accounting Career Opportunities and Requirements

Introduction Business success requires keeping score of all operations and adapting to changes in the business environment effectively. Accounting enables businesses to keep score of their operations while at the same time providing solutions to emerging challenges. Accounting makes it possible for businesses to create financial reports that can be...

Microsoft Company’s Competitive Strategy

A firm’s competitive strategy aims to enhance its ability to modify the rules of competition to its favor. According to Porter (1985), for a firm to remain competitive, it needs to influence the threat that new entrants pose, the threat presented by substitutes, the bargaining power of buyers, suppliers’ bargaining...

The Role of Conflict Management Plan

The Role of Conflict Management Given the possibility of undesirable influences of conflict on teamwork, it is worthwhile for organizational heads to adopt strategies for the management and resolution of conflict. Coyne et al. (2015) identified the need for health officials to “work and institute norms and guidelines about how...

Operations Management and Productivity

Introduction Operation management aims at ensuring that functions in a company/business are conducted in the most efficient manner, so as the end results are satisfied customers and reduced cost of production. It has elements of managing and directing processes. To be effective an operating manager should implement a ten decisions...

ATIC’s Performance: Strategic Planning & Management Styles

Introduction Background of the Problem The effectiveness of the company’s strategic planning directly depends on the certain management style followed in the organisation. During a long period of time, the Advanced Technology Investment Company (ATIC) located in the UAE has been following the effective management strategies to contribute to the...

U.S. Stroller Company’s Situation and Options

Current Situation Facing U.S. Stroller Although the baby stroller market might not seem very aggressive in terms of competition and customers’ demands, the U.S. Stroller organization has been applying great efforts to retain its top position in the designated area (the U.S. baby care market, 2016). The manufacturing process is...

Leadership Evaluation: Philosophical Insights and Practical Applications

Steve Jobs, one of the greatest leaders of all times said that people who want to become noble and reach all the goals in their lives should stay hungry and foolish. This quotation is widespread around the world and motivates many leaders to work harder and to stay open for...

Nestlé Animal Testing and Business Ethics

Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...

Sony Corporation and the New Trade Theory

Introduction The New Trade theory is referred to as an economic theory which was developed by several economists in the 1970s. This theory contradicted some of the arguments which upheld the unlimited free trade as they were popular during that time. The economists behind this theory suggested that countries which...

Kellogg Company’s Approach to Incorporating Diversity

Kellogg’s Approach to Incorporating Diversity: Research Paper Diversity in the workforce is discussed as a necessary condition for multinational companies that are oriented to preserve their leading positions in the world and to address the globalization trends. To succeed in developing the multinational company with the productive workforce and efficient...

Future Cross-Cultural Management Studies: Trends and Insights

In the present-day business world striving for globalisation, organisations do their best to benefit from cost-saving technical expertise in other countries (Thomas 2008). This creates a specific kind of business environment necessitating ongoing cross-cultural interaction. Managers have to deal with teams that are scattered across the globe and consist of...

McDonald’s and Burger King Restaurants Contrast

Introduction The hospitality sector is a service industry that greatly depends on customer perception and service quality. Notably, some restaurants can provide similar services to consumers, but the manner of service and quality differentiates the service providers. Service quality usually entails customer care, public relations, and the physical evidence present...

Overview of OPEC: Structure, Functions, and Global Oil Market Influence

The Organization of Petroleum Exporting Countries (OPEC) was founded in 1960 as a cartel of the world’s biggest oil suppliers to help them to control the oil price and their own share and profit (Mankiw, 2014, p. 356). Nowadays the organization consists of 12 countries: “Algeria, Angola, Ecuador, Iran, Iraq,...

The Implementation Aspect in Strategic Management

Introduction Recently, long term planning in most organizations has formed quite a significant part of strategic management, thus implying the uniqueness in approach that is being applied to management. Practically speaking, strategy formulation is usually interlinked with the organization’s goals or objectives. In addition, the strategy development should be coupled...

Aramex Company: Strategic CSR and Sustainability Approach

The main lessons learnt from the Aramex approach to sustainability and strategic CSR are related to the Aramex’s success proving the fact that efficient investment in sustainable CSR gives numerous benefits to the business (“About Aramex” par. 10). The significant role of innovative CSR and sustainability initiatives can be determined...