11713 samples of this type
Promotion of a certain product and its sales to consumers is one of the main activities of modern companies as they are interested in the constant increase in the revenue and generation of stable income. For this reason, the 4P’s of marketing become an effective paradigm that is utilized by...
Human resource management is a critical aspect of the functioning of any company as it determines the effectiveness of the organization’s operations and quality of results. In support, certain models may provide guidance that improves decision-making and strategic planning. The CHRM framework is one such model that focuses on assessing...
The case under consideration investigates the situation in which Rick, an American corporate executive, experiences culture shock when he finds himself assigned to the company’s China branch. The problem is that Rick is unfamiliar with the country’s cultural norms and traditions. Thus, this case study aims to investigate how the...
Why and Who The majority of organizations in the modern world focus on gaining profit and concentrate merely on the financial aspect of a business. Many fail to understand that many customers struggle with various interpersonal issues that need addressing, and companies can contribute to addressing these problems. Because of...
Introduction It is argued that a company should employ comprehensive and efficient expansion strategies if it strives to maintain a sustainable growth in the future. In the case under consideration, Pret A Manger, a British fast food restaurant chain, is the subject of the discussion of an appropriate foreign market...
The term cooking the books is used to describing a range of fraudulent acts that companies attempt to provide false financial statements. Usually, cooking the books is associated with exaggerating financial data to report non-existent earnings. At the beginning of the 2000s, many Fortune 500 companies have been caught improving...
Introduction Human resources are widely considered to be critical to organisational success. Companies should strive to develop a motivated and committed workforce in order to improve organisational functioning, boost performance, and successfully implement organisational changes. When planning an organisational transition, it is thus critical to acknowledge the effect it will...
The concepts of leadership and management are an essential discussion in business. Each company or organization maintains people who are in charge and the approach they choose to take strongly depends on personality as well as education and training. The field of leadership research has offered competent theories to outline...
Executive summary Culture variation across the international organization is defining the way multinational corporations operate in the global market. In this paper, the researcher was interested in analyzing how international companies are forced to embrace new cultural beliefs and business practices based on the local forces. Data was collected from...
Teleology, Utilitarianism, and Justice in the Frameworks of Business Ethics The study of theoretical and practical components of business activity involves not only the analysis of exact numbers and mathematical formulas but also the research of the people’s principles of thinking and decision making. After all, human beings and their...
Most organizations have unique practices that give them a competitive advantage over their competitors. It is true that employees choose to work in organizations that can enable them further their careers and at the same time also satisfy any of their other personal goals and objectives. The ranking of companies...
A significant portion of the success of CEMEX Way can be attributed to its three main strengths, which are integration, innovation, and global trading. The post-merger integration (PMI) process enabled CEMEX to integrate its acquisitions successfully by making use of the best-standardized practices. After the company moved to Spain, it...
The retail strategies of the market for consumers of services and products of the beauty industry in different regions are largely dependent on the characteristics of each particular area. It is highly determined by the structure of consumer demand and behavior. The given hypothesis to a large extent determines the...
Introduction Leadership is not a singular term as it contains within itself a variety of approaches and types of leadership. Each of them holds its own strengths and weaknesses and applies to different types of people. This paper will provide a reflection on my personal leadership approach, and how it...
Introduction Walmart’s current approach toward its value chain management can be regarded as directed at international expansion. Specifically, the inbound and outbound logistics of the company have reached the global level, the company having thousands of suppliers all over the world (Nguyen, 2017). In order to enhance its performance rates,...
Introduction Organisational leadership is such a vital element, especially in shaping employees’ perceptions of work, responses to organisational change, and acceptance to organisational innovations to achieve high performance (Aarons 2006, p. 1162). Whereas transformational leadership aims at motivating and inspiring followers by paying close attention to their emergent needs, transactional...
Tiffany & Co is a company with a strong brand name and famous for its luxury goods. The company was started in 1837 by Charles Lewis Tiffany and John F. Young. They opened a store in New York that was intended to sell Stationery and costume jewelry. In 1845, the...
My Experience with the Leadership Trait Questionnaire After completing the questionnaire, I found that my traits suggest that I would be an average leader. Despite not finding any of my traits to have a score lower than three, a lot of them returned very average results. I believe that my...
Sports event As a student brand manager, I would sponsor different sports events on campus. Since the Red Bull brand is associated with sports events such as the Moto-GP among others, the on-campus sports event would give the brand an upper hand in promoting the message of performance vitality. Through...
Abstract The growing intensiveness of market competition creates a new marketing challenge for sports brands. The leaders of the global sportswear market seek new ways to conquer the hearts and minds of the new and existing customers. The emergence of new media forms provides unique marketing opportunities. Mobile advertising has...
The problem of choice paralysis is acute due to such processes as new consumer attitudes, new IT opportunities, and the psychological and economic restructuring of the supply – demand ratio. The classic marketing model is still applicable; nevertheless, it is crucial to develop preventive measures that will enable companies to...
Introduction Leadership is critical for ensuring good governance either in private or in the government sector. In the present circumstances, the government organizations are over managed; nevertheless, they are poorly led. In today’s ever-changing world, leadership issues are getting more and more prominence in managing government departments and organizations. Enhancing...
Abstract Management of employees all over the world has experienced a dramatic shift in trying to attain the optimum production of various organizations through maximization of their output. There has been a rise in the number of managers trying to establish the most effective way of managing their employees to...
Nick Swinmurn Swinmurn is currently the chairman of Zappos. He founded Zappos.com (an online shoe retailer) after being disappointed in his shoe search. (Anon. “Zappos.com, Inc. CEO & Executives” 2011). His responsibilities as the founder and the chairman include; Ensuring the company offers the best service in comparison with its...
The Role of Marketing in the organization Shell Oil Company is a global group of energy and petrochemicals organization that specializes in producing oil, natural gas, and chemicals. The company’s major production and exploration units are located in the deep waters in the Gulf of Mexico with origins in Anglo-Dutch,...
The rationale for selecting AirAsia The basis for picking AirAsia as the low-cost company for the study is due to the competitive nature of the South Asian market (Heracleous, Wirtz, & Pangarkar, 2005) The new entrants into the market like Malindo Air who seem to duplicate the company’s strategies have...
Target Audience Having worked in Exxon Mobil as a human resources professional, I have acknowledged certain issues the company’s top management has. The company is one of the leading producers in the world oil market and strategic planning is essential for its development. Social responsibility and environmental sustainability have become...
Internal Strengths SWOT Quality and experience Sales and Services Market Internal Strengths Jones-Blair Company is known for providing the best quality products. The Company follows ISO 9001:2000 quality system and has an additional lab which performs quality assurance tests (Jones-Blair, 2010). Jones-Blair company was founded in 1928 and has mastered...
Introduction Tesla Motors is an American-based company that manufactures electric trains and cars at affordable prices in the American, European and Asian markets. Its name was adopted from an electrical engineer and physicist Nikola Tesla. This paper will discuss the competitive and financial analysis of Tesla Motors. Financial analysis In...
The Situational Leadership Theory (SLT) was proposed by Hersey and Blanchard in their work Life Cycle Theory of Leadership (Hersey and Blanchard, 1969). According to this theory, there is no optimal leadership style. A leader should choose a type of behavior due to the follower’s competence and attitude toward work...
Due to the lengthened lifespan among the global population, retirement benefits are an issue of growing concern among employers and employees alike. Because of the increased lifespan, the global population is expected to lead more active and healthier lifestyles in the years to come (Rappaport 151). Consequently, we are likely...
Corporate Social Responsibility It has always been the general belief in the corporate world that managers “primarily have a duty to maximize shareholder returns” (Smith, 2003, p.85). But with the recent scandals that hogged news headlines such as Enron, WorldCom, and even factories in China that produce substandard products had...
Situation Analysis Introduction Volkswagen Indian subsidiary was founded in 2007 to assemble, manufacture, and distribute Volkswagen vehicles in the country (Datamonitor, 2011). The company offers a variety of vehicles including Volkswagen Passat, Audi, Skoda, Jetta, Touareg, Polo, Phaeton, and beetle. The company has been using a multi-brand strategy that has...
What are the problems associated with measuring the ROI on a CRM system? ROI is the acronym for return on investment, a measure of performance that helps in evaluating the efficiency of an investment singly in comparison with other investments. The enterprise-wide impact, the effect on revenue and costs, the...
Abstract This paper will discuss management consultancy practices and will explore the benefits that SMEs will obtain from adopting management consultancy practices. Moreover, it will review various definitions of SMEs and compares management consultancy practices employed in Sri-Lankan SMEs and UAE. There are two types of research methodology employed in...
The rationale offered by Oceanic spray in support of the idea of using a 3PL firm The third-party logistics provider is a firm used by companies for supply-chain management functions and it provides one-stop-shop services. The firm specializes in transportation and warehousing operation services that are scaled according to the...
Today Apple takes one of the leading positions in the industry among such developed computer companies as Sony, ACER, Samsung, HP, Lenovo, ASUS, and some others which are popular with the customers of the United Kingdom (Harps 2002). This market is rather competitive and requires following the tendencies in the...
A Manager as an Effective Leader A manager is a person who plans, coordinate, budget, and staff of the organization. They plan the operations of the enterprise and supervise the employees. A manager concerns himself with the preparation of the budget. They match the resources in the company in the...
Introduction Innovations help people to achieve better results in the areas of their personal and professional interests. Modern cars and mobile services are created to meet the increasing demands of the population concerning innovative decisions and their application to the practical area of use. The innovation-decision process as well as...
Organizational culture and its implications for performance are frequent objects of professional analysis. There is an emerging consensus that organizational culture profoundly influences organizational behaviors and decisions. Shared values, assumptions and beliefs that shape organizational culture create a foundation for creating and sustaining a competitive advantage. Google is the bright...
Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...
Executive Summary The Asian aviation market, albeit challenging, holds most of the potential for growth in the global aviation market. Comparatively, European airlines have been struggling to make a profit, even as they wade through the challenges of operating in a fragmented market and overcome the challenges brought by high...
What were the challenges that Shikhar Ghosh faced when he joined Appex? At the time, when Shikhar Ghosh joined Appex, this company faced several challenges; in particular, one can speak about the inability to plan long-term projects and prioritize the activities of the personnel. Moreover, this organization lacked accountability standards,...
Introduction This paper is divided into two sections. The first part will focus on the financial analysis of two companies, JD Sports Fashion PLC and Sports Direct International PLC. Both are based in the UK but have a presence in other parts of the world and both trade in leisure...
Organizational change is a critical approach that many companies undertake to improve performance and profitability. Business leaders should be aware of the most appropriate strategies to transform their firms and engage all followers. This paper gives a detailed analysis of an organizational change implemented in my workplace. Selected Change I...
Introduction Corporate social responsibility (CSR) can be defined as a sum of organizational activities aimed at the assessment of the organizational impact on a wider societal good and the subsequent measured and deliberate responsibility-taking process. The global economic crisis of 2007-2008 brought to the fore the importance of CSR as...
Current marketing Strategy of Lipitor Smith (2008) argued that this Pfizer, the pharmaceutical giant to whom Lipitor belongs to and Lipitor turned into blockbuster not only it’s exclusively, but also for the smart marketing, Pfizer knows how to reach to the pyramid of revenue generation with its current marketing strategy....
Introduction The Theory of Constraints is a well-known managerial theory for manufacturing and production system enterprises. Constraints are factors that limit the operational capacity of a manufacturing facility and it is the job of managers to remove these barriers in order to increase outcome and profit. The theory is essential...
Being a consumer, I want to get products I need at fair prices. People often become loyal to certain brands as they like the quality provided (Parker, 2012). If I am looking for a particular brand, I will be quite determined to find it, especially when it comes to athletic...
Identification of the problem At this point, Gap Inc. faces various challenges that are related to the internal and external environment of this corporation; in particular, one should focus on the following factors: 1) the competition with other retailers; 2) the impacts of economic recession; 3) inefficiency of the supply...
Intro to Coca-Cola Distribution Centers Interested in learning more about the world of Coca Cola distribution centers? We have prepared an excellent study for you on this complex process. You’ll find out what path your favorite drink takes to get to your supermarket on the shelf. We have considered all...
Executive Summary This business report presents a PESTEL analysis for Kingdom of Bahrain to determine external factors that influence the business environment and make recommendations for Kelly Services. The overall recommendation is to open an office in Bahrain. However, the company will have to mitigate the current political risks noted....
FIJI Water’s Success in the Crowded Bottled Water Industry As a brand, FIJI Water was launched in the middle of the 1990s. In 2004, it was acquired by Roll International Corporation, owned by Lynda and Stewart Resnick. Having to compete in the crowded bottled water industry, already overflowing with diverse...
Statement of the Issue and Justification of Approach GlaxoSmithKline (GSK) and Novartis Ag (NVS) In March 2015, GlaxoSmithKline plc, UK and Novartis AG, Switzerland completed a deal that saw drug firm GlaxoSmithKline Pharmaceuticals acquire Novartis’ vaccines business and diversified its marketed oncology portfolio to Novartis Healthcare (Wang, Plump & Ringel...
Executive Summary NFPC has been known as one of the largest food and beverage organizations in the UAE. Producing milk, mineral water, and plastic containers, particularly, bottles, NFPC has warranted the loyalty of numerous UAE residents. However, with the recent changes in the UAE market and the emergence of new...
Introduction This case study presents a story of a start-up company and found, which was created under the premise of opposing corrupt and unfair practices of companies that make a living by charging exorbitant fees from angel investors and start-up entrepreneurs alike. However, after a period of expansive growth, the...
Five-Factor Model Applied to Ann Fudge, the CEO of Y&R Ann Fudge’s management style is open, which makes it easy for her subordinates to collaborate with her. She is positive and receptive to new ideas her workers propose, and this inspires them to perform better. She encourages her staff to...
The questionnaire was directly related to the notion of path-goal leadership theory that “assigns responsibility for a work group’s effectiveness to leaders” that exhibit different behaviors, which may influence the impact of groups (Dixon & Kozloski Hart, 2010, p. 55). The result of the questionnaire for the directive style was...
Introduction Many companies implement various strategies that are geared towards boosting their success. For instance, some engage in establishing a culture or an atmosphere that is in tandem with their mission and vision while others emphasize the need for engaging their workers who are regarded as crucial assets that have...
Executive Summary For companies to stay at the peak of their performance and to make their competitors struggle, retaining motivated employees who have positive attitudes is essential. High rates of employee turnover usually lead to additional expenses while also contributing to lowering the morale of those workers who are retained....
Executive Summary This feasibility study provides a review of the key components that need to be considered before launching a new product and entering the wearables market. Executive management should approve the project based on a comparison with the convenience, intuitive use, credibility, and price offered by other similar devices....
Abstract Financial statements are an accumulation of reports of a firm’s monetary outcome, money-related condition, and cash flows. Budgetary statements signify a formal record of the money-related activities of an organization. These are composed of reports that measure the financial status, execution, and liquidity of an organization. Financial statements reveal...
Most of the contemporary companies, especially those operating in the context of the global market, strive for creating the environment in which the process of Information sharing and the production of innovative ideas will be unceasing. Therefore, building a team in which the employees both feel secure about expressing their...
Wal-Mart is one of the leading retailers in the world with a net income of over $13 billion and sales of $457.5 billion (Morning Star 2017). This multinational is also one of the fastest-growing companies. This success is partially due to the retailer’s successful expansion in the Asian market. The...
Introduction Apart from the need to maximize their profits, businesses face the need to be ethical. Principles of business ethics may conflict, and this is when a company finds itself facing an ethical dilemma. It means that any possible decision in such a situation will violate certain ethical principles but...
Introduction Emirates Airlines is one of the largest airline companies in the world. Operating highly advanced Airbus A380 carriers as well as Boeing 777 models, it possesses the most modernized commercial air fleet in the world (Alcacer and Clayton). The total number of planes owned and operated by Emirates Airlines...
Purpose/ Core Interest The purpose of the present research is to evaluate the implementation of non-financial measures of performance in small and medium enterprises (SME) as a predictor of enhanced performance. The research aims at examining at least 100 small and medium enterprises, seeking to outline their measurement strategy and...
Organizations that implement change successfully will record positive outcomes within a short period. Any form of transformation will present new ideas, practices, and initiatives that can deliver desirable results. The issue of proper leadership is critical since it supports the entire process. This paper describes some of the key aspects...
Background information The concept of Cost of Quality (COQ) has been part of the globalised business environment for more than half a century (Rasamanie & Kanapathy 2011). Nonetheless, quality has been part of human existence and has continued to evolve over time (Crandall & Julien 2010). As such, it is...
Introduction This research paper covers some aspects of a possible career in human resource management. The career is important because it involves the management of the most vital resources – human resources in any organization. Hence, it is imperative to recognize that human resource management (HRM) is now considered a...
Introduction The workforce, the workplace, and the conditions of the market in the 21st century are very different from what they were in the past. The modern market is driven by innovation, meaning that skills, knowledge, technologies, and practices are quick to become obsolete (Watson 2016). With the planet’s population...
The Need for the Change in Staffing and its Impact on all Stakeholders HSBC Bank wishes to appreciate the contribution of all its employees to the organization’s productivity, thanks to the company’s advanced knowledge sharing base and its excellent connection with the widening array of co-workers and consultants. The outcome...
Case Summary Emma Robertson, the Executive VIP in TerraCog, faced a critical challenge in the process of the product launch. Hence, her company is losing a market competition as it has refused to update its product for a couple of years even though the competitors introduced their redesigns long ago....
The Kurt Lewin Change Management Model Developer The model was developed by a German physicist Kurt Lewin who immigrated to the United States in the early 1930s. He is known as a founder of social psychology (NHS, n.d.). Description of the theoretical perspectives The framework of his model consists of...
Description of Organization The subject for this report is IKEA, a Swedish producer of furniture and other home accessories. IKEA provides its customers with a wide range of products including furniture (home, outdoor, and for storage), home electronics, indoor gardening, diverse textiles, lighting, decoration, leisure and safety products, kitchen and...
Swanson, Territo, and Taylor (2016) cite four leadership theories that they characterize as the “new” ones. They are geared towards a more ethics-based approach to leadership and emphasize the importance of moral decision-making (Zhu, Zheng, Riggio, & Zhang, 2015). It appears that all the theories have their merits, which makes...
Introduction Nowadays, the coffee shop market undergoes considerable changes and improvements. Organisations that make their decisions to enter this market and open new shops have to be ready to work hard and develop effective marketing plans to identify important goals and actions. In this marketing report, several elements of the...
Introduction The article How to Keep Your Employees Motivated in a Downturn by Peter Twemlow (published in The Guardian newspaper on the 20th of November 2012) investigates a highly important topic of employee encouragement in the period when the company is going through hard times. The recommendations the author provides...
Nike Inc. was established in 1964 under the name Blue Ribbon Sports. Today, the company focuses on the design, manufacture, and distribution of sportswear and accessories. It produces sports shoes, apparels, and accessories like gloves, bags, and sunglasses among others. Nike sells products under its brand (Mahdi et al. 2015)....
A brief overview of the company Apple Inc. is one of the leaders in the sphere of personal computers and other electronic devices globally. The company was established in California in 1977. Apple Inc. “designs, manufactures and markets” personal computers, mobile communication and media devices it also “sells a variety...
Introduction One of the most noted entertainers originating from Canada, Cirque du Soleil often does not need an introduction after it completely captured the minds of many people from different continents and managed to create a new space in the entertainment market. Cirque’s Blue Ocean strategy was directed at challenging...
Introduction EasyJet Airline Company Limited is an airline that is part of a large holding EasyGroup. This British company, which has existed since 1995, at present is one of the largest and most influential corporations in the airline industry in the category of low-cost flights (Anderson 2014). EasyJet serves both...
Abstract The paper discusses global leader’s competencies with the focus on the Change competency demonstrated by Oprah Winfrey in her activities. While referring to Winfrey’s experience in leading projects and maintaining the change, the basic principles of the development program for global leaders are formulated to contribute to the leaders’...
Introduction Background Throughout the past decades, the priorities of the business management have undergone critical changes. Thus, it is now evident that one of the key determinants of a successful performance is the customer’s positive perception of a company’s image or the so-called “brand’ (O’Guinn et al. 2014). According to...
Apple has become one of the iconic companies that have changed the way people think of computers and mobile devices. Steve Jobs was an inspirational leader who valued creativity above all (Whetten and Cameron 174). The company removed any boundaries or limits when it introduced such products as the iPad,...
Introduction General Motors (GM) is an international motor vehicle company founded and currently based in the United States. Apart from designing and distributing vehicles, the company also owns a number of manufacturing facilities all over the world (GM, 2016). Due to the high competition in the automotive industry and the...
Introduction Nowadays the importance of mental illnesses grows steadily. Stress in today’s society has become a global problem. Moreover, a significant part of the tension connected with work. People experiencing stress, anxiety, and mild depression at work cannot perform their duties effectively. In this regard, it is necessary to examine...
Abstract This paper deals with an effective training strategy at CEMEX. The strategy will cover such areas as customer service, technology, leadership, sustainability, communication, and special attention will be paid to diversity. The training will be held with the use of a constructivist approach and return driven strategy. Technology will...
Why Needs Assessment? If an organization focuses on developing its talents, the first step should be a needs assessment because it is necessary to know what problems exist in the employees’ performance or their cooperation. From this point, the key reason to conduct the needs assessment is the necessity to...
Introduction The extent to which employees in the service industry are able to fulfil expressive display needs at work is paramount in service performance (Grandey 2003). Firms will only succeed in delivering good service and maintaining positive customer relationships when their employees on the front line can keep their emotions...
Branding Branding is a marketing concept that refers to the process of creating a unique name for a product with the view of differentiating it from the substitutes offered by the rivals. The reason for branding a product is to make it easily identifiable by customers. It may help a...
Chipotle’s Original Supply Chain Chipotle Mexican Grill (CMG) differentiates itself as a quick-service restaurant chain that uses natural ingredients produced in a socially and environmentally responsible manner. However, the restaurant has faced a food safety crisis following contamination incidents with “E. coli, norovirus, and Salmonella” that affected over 514 people...
Industrial Relations We are currently living in a world where industrial peace has to be fostered. This can only be done using industrial relations. The mechanisms inherent in this concept can serve for the benefit of both managers and employees. These two parties can freely discuss the state of affairs...
Introduction Project managers are cognizant of the fact that project completion can be jeopardized by a variety of factors that include, but are not limited to the absence of key project members, change in project specifications, and technical problems. All projects are susceptible to the unavoidable risk of delays; therefore,...
The role of business in the social sustainability can be described from multiple perspectives. To grow, develop new products, and ensure profitability, companies should establish a long-term and beneficial relationship with various groups of stakeholders. Some of those stakeholders, i.e., clients, employees, suppliers, etc., are of great influence on companies’...
Summary The book dwells upon products, their types, branding strategies used to market them, packaging, labeling and issues associated with packaging and labeling. First of all, it is noted that the product is a complex concept which is based on core customer value. Thus, consumers buy a product if they...
Introduction Managers need vital information before introducing new products and services into the market. Such new products are those that create value for the consumers. As a result, it is important for companies to carry out marketing research before introducing a new product. The aim of this research is to...
Introduction With a history of over a hundred years, the New Balance Company started as the organization that produced shoes for people, who were incapable of using standard footwear due to health issues. William O’Riley founded the organization in 1906 and started expanding into the sports industry three decades later,...
Executive Summary ZTE is a Chinese multinational company that deals in telecommunication, terminals, and carrier network services. It also manufactures and distributes smartphones. The company’s headquarters is in China, and it has sales offices in over 160 countries globally. The corporation uses online retails and foreign carriers to distribute products....
Carrying out the essential quality assurance procedures is a rather complicated task for the member of the Quality Assurance Department at the Sikorsky Aircraft Organization. Apart from making sure that every single detail meets a series of specific and rigid criteria, the quality assurance stage involves dealing with careful planning;...
Introduction In the modern society, the environment of business operation is characterised by stiff competition. As a result, transforming business performance has become an integral part of gaining the competitive edge for many organisations (Hughes 2010). According to Carnall (2007), organisations devise innovative strategies in order to differentiate their business...
Introduction The business environment has become increasingly multifaceted and unpredictable because of the unremitting changes that affect every aspect of life. This situation has led to counterarguments concerning the relevance of school curriculums in terms of shaping business practices. Various management theories have been developed in an attempt to improve...
Abstract This paper compares and contrasts the process of accounting standard-setting and financial statement presentation among different accounting regulatory agencies in America. The key focus is on the SEC, FASB, IASB, and GASB because they are the main regulatory bodies in America. Comprehensively, this paper shows that these regulatory bodies...
Introduction Ambush marketing occurs when one firm opts to pay and become an official sponsor of an event and then another company attempts to ingeniously connect itself with the event without paying the required sponsorship fees. Techniques used in ambush marketing are several and include buying commercial time before and...
Introduction Every business from baking to banking depends, to some degree, on others for producing its products and services. The process of acquiring products and services for running one’s business is called ‘outsourcing’ in the business world. Though, outsourcing is not a new phenomenon for the companies, but in recent...
Executive Summary Turkish Airline is the major carrier that operates in Europe, Africa, Asia, and North American markets. It has experienced impressive performance in the market because of its market strategies. Easy Jet is currently one of the leading low-cost carries based in London but operates internationally. The airline companies...
Importance of R&D in Businesses The business environment continues to witness numerous changes that affect the way organisations operate. In the wake of the inevitable wave of globalisation, changing consumer demographic factors, and technological advancement, it has become vital for firms to commit resources to proactive Research & Development (R&D)...
Consumers’ behavior has a strong impact on the marketing sector. One of the most vivid examples, in the relevant context, is Coca-Cola’s case. Thus, according to authoritative sources, the company has recently faced a challenge due to the growing concern about sugar content and obesity problems in the society. As...
Executive Summary Theme parks require market information to set and run successful franchises in foreign destinations. This report explores how KidZania Dubai can refine its business model and strategies to compete well in the UAE. KidZania is a leading firm in the indoor edutainment industry, but inadequate information on internal...
Introduction The Wiggles company, a company that specializes in childhood entertainment has had great success both in their home and foreign markets. The company is located in Australia. It was founded by two musicians from the Cockroaches, a Sydney rock band. The group started to perform at children’s functions by...
Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...
Professional Marketing Analysis of Volkswagen’s Engineering and Technological Products Introduction Volkswagen is a German automobile company. It has its headquarters in Wolfsburg. The firm was found in 1937. It was founded by the German Labour Front. Since its inception, the company has emerged to be one of the leading vehicle...
Running an ethical business requires an explicit act of giving back to the community and embracing responsible citizenship behavior. At Microsoft, that advice translates to moving beyond the development of own products and services, and actually enhancing the responsibility, commitment through a network of partners like businesses, nonprofits and governments....
When it comes to defining the benefits of outsourcing from countries like India and China, one must admit that a comparatively low cost is the most obvious benefit. Indeed, a closer look at the specified countries will reveal that the cost of the services, which the labor force from the...
Summary The Internet Age brought about significant changes in the way people conducted business. New business models emerged to replace traditional business models. Google is among the e-business models that emerged to take advantage of technologies and innovation. The search engine giant needs no introduction. The company derives its success...
Background Alaska Airlines is an organization that operates since the 1930s. I was considered to be one of the top ten largest American airlines at the end of the 20th century. The company is rather expanded and operates in 36 cities with the main hub in Seattle. Operating together with...
According to the Acer group website, in 2006, Acer had 5,300 employees working for them in over 100 countries worldwide. Open employee communication among employees is encouraged which not only allows the company to understand employee concerns but also helps employees to find common ground and build lasting relationships. The...
Introduction Human Resource Management [HRM] has undergone extensive changes over the past decades. Salvendy (2001) emphasises that developing economies of scale and leveraging on technology were considered as conventional sources of competitive advantage. However, changes in the contemporary business environment have reduced the competitiveness of conventional sources of competitive advantage....
The issue of sustainability has become a major concern of businesses and consumers over the last decade. The awareness about the sociological, institutional, and economic aspects of the country’s environmental impact is a part of today’s political agenda. A broad range of measures must be taken to ensure that businesses...
History of Dubai The economy was initially based on pearl-fishing until oil was discovered about 50 years ago. The economy became heavily reliant on oil that was discovered in various islands, and given the ready market in the world, the country’s economy was boosted. However, this did not last forever....
Introduction Business ethics is an aspect for consideration when determining the level of business success. Businesses implement codes of ethics in order to promote honesty, integrity, and organizational success (Lawrence & Weber, 2014). Despite the existence of codes of ethics, many businesses fail due to unethical business practices that violate...
Introduction All organizations source various materials from different places. Therefore, they establish a department that does supply chain and logistics management. An effective logistics network management ensures that the controlling systems reduce various costs that are associated with supplies. Thus, products and services are availed whenever they are required in...
Synopsis Panera Bread Company derived from a business that is known as the predecessor of fast casual restaurants and a pioneer of the industry called Au Bon Pain. This business began by a French oven manufacturer in 1976 as a bakery business. Soon, this business was purchased by Louis Kane...
The main purpose of evaluating a company’s performance is to determine the efficacy of organizational strategies, determine the progress attained with regard to attainment of goals, and provide feedback that can be used to improve performance (Attorney, 2007). Feedback obtained from evaluation is used to improve decision making and streamline...
Franklin Equipment, Ltd. (FEL), a company specializing in producing machines for the sphere of construction, focused on expanding internationally. Project Abu Dhabi was planned to be the first project associated with entering the international market (Larson & Gray, 2014, p. 413). However, before starting the project, Carl Jobe, a facilitator...
Available literature demonstrates that the terms “management” and “leadership” are often confused and used interchangeably despite the different timing of their evolution, as well as their differing functions based on their underlying conceptualisations, philosophies, functions and intended outcomes (Toor & Ofori, 2008). In this paper, I purpose to demonstrate the...
Exporters, importers, and shipping companies should put into consideration a number of factors before deciding the type of containers to use for delivering goods. For instance, the strength of the goods being transported is a pertinent factor to bear in mind. If a product is quite robust, it definitely requires...
Introduction The issue is whether Byron’s Hamburger should establish a branch in Riyadh, Saudi Arabia. The answer is yes. The reason is that Saudi Arabia is currently one of the biggest markets for fast food. As such, Byron’s Hamburger should establish a branch in Riyadh to capture this market. Fast...
Customers often pay much attention to the discussion of the package for the purchased or ordered products and goods because the quality of package influences the quality of the product that is finally received by the customer. Therefore, manufacturers from all over the world use the services of UPS Package...
To develop proper relationships with customers, companies have to create trust. Clearly, employees have to meet customers’ needs and provide all the necessary assistance and support. Services provided have to be timely or else the customer will address another company. Researchers note that reliability and character-based trust are essential for...
The mission statements In most organizations, the missions or visions statements represent the publicly observable element in the strategic administration procedure that fluctuates in particularity, layout, constituents, and span. The paper seeks to identify the mission statements for Starbucks, Toyota, and Google. Besides, the paper explains how these corporations implement...
It is common for human beings to experience and practice prejudice and discrimination. Prejudice refers to the “the inflexible and irrational attitudes and opinions that are held by members of one group about another, while discrimination refers to behaviors that are directed towards another group” (Lang, 2006). Prejudice prompts individuals...
Introduction In the 21st century, the global environment is characterized by a high rate of dynamism, which affects the operation of organizations. The sources of change are either internal or external. Organizations are affected by the changes since the factors that result in change are closely interrelated. For instance, amongst...
The minimum wage law was intended as a humanitarian act which would stimulate the economy as well. Most agree that employees who work full-time hours should be paid a wage sufficient so as to allow them to provide for their most essential needs which current minimum wage does not accomplish....
Insights Gained into Organisational Dynamics Organisations should implement powerful models and behaviours depending on the targeted goals. The term “organisational dynamics” is widely used to examine how human capital in a company can be managed to improve the level of business performance (Mastrangelo, Eddy, & Lorenzet, 2014). In order to...
This essay sample explores solutions, types, and causes of unemployment. Read it to get ideas for your essay about unemployment. Unemployment Essay Introduction Unemployment has become a major problem in almost every society. The challenges posed by unemployment are both social and economical in nature. Under normal circumstances, unemployment leads...
Abstract As a rule, management prefers hiring experienced employees who have already worked in the sphere for many years. Still, any organization also needs to work with the most junior population of millennials who have different values, experiences, and educations. Professionals tend to notice that they are more entitled and...
Abstract In this paper, the interrelation between air transportation and the supply chain is discussed to explain the impact the transportation industry may have on logistics. The United States increases costs on the air transportation industry. The goal of the article is to prove that air transportation cost changes may...
Introduction The term “operations management” refers to a broad and essential aspect of any corporation in which all procedures necessary to support the growth and development of the company are managed, administered, and regulated. Operation management consists of several steps: planning, managing, overseeing the manufacturing process, producing, and monitoring. Operations...
Introduction An important aspect of a company’s successful marketing is its approach to pricing and distribution. By efficiently managing its expenditures and relations with other organizations, the business can communicate diverse benefits to potential customers while outstanding competitors. McDonald’s relies on a value pricing strategy, utilizes such tactics as product...
Introduction Fraud is a pervasive threat that inflicts adverse financial and psychological effects on the victims. It can also involve using dubious methods to attain favors, especially in the context of a company. In most cases, fraud results in the destruction of an organization’s reputation. While fraud may go unnoticed...
Introduction The use of project management is becoming more critical to organizations. The primary driver of this importance is that projects drive innovation, thereby providing a competitive advantage. Most businesses use project management to achieve their goals. Therefore, individuals who lack an academic background in project management should be aware...
Introduction One of the most prosperous electronics firms in the world is The Apple Company. The business creates cutting-edge goods of such high quality that buyers continue to purchase them. The success of the electronics giant’s distinctive software and hardware frameworks has been ascribed to its concentration on several distinctive...
Introduction The naval shipbuilding industry in Canada is traditionally known to experience booms and busts. There are brief periods of high-intensity shipbuilding, often followed by multiple years of neglect. As a result, people in the sector opt to work in other jobs. Each time Canada wants to build new ships,...
Project Overview The London Crossrail Project is an example of a mega-project that faced many obstacles on its way to completion. The ambitious nature of the project made the development and negotiation process longer. Yet, all the disputes were settled in 2009 as the project was approved, and the first...
Introduction The Systems Development Life Cycle (SDLC) is the process by which an information system progresses from its initial planning phase to deployment and ongoing maintenance. While multiple steps are included in the framework, the four-phase approach highlights the essential subgroups of actions. Namely, the phases are planning, analysis, design,...
Executive Summary It is essential to note that the report’s purpose is to compare two different types of selling techniques, specifically consultative and transactional selling strategies. Thus, the report first explains these techniques and compares their main characteristics. Then, two examples of their application in practice are presented, highlighting the...
Background Green Coconut Water is the product that this paper aims to advertise and market. The product has been given the name Jaul, which will be its official brand name. We chose to provide the product with an indigenous character since the raw materials are widely accessible in our nation....
Ethical/Social/Financial Issues According to the case study, Goldman Sachs faced several interconnected ethical, social, and financial concerns, highlighting the need for considerable change. The problem started when the organization’s culture and the changing ideals of its prospective employees, particularly the younger generation of MBA graduates from elite business schools, were...
Introduction In today’s world, household appliances play an essential role in people’s daily lives. They facilitate many tasks and save time, from small kitchen appliances to washing machines and dishwashers. Therefore, the demand for household appliances is constantly growing, and many companies struggle for a share of this market. Commonly...
