Apple Inc.’s Strategic Leadership and Innovation

Introduction Heracleous and Papachroni explore strategic leadership and innovation at Apple, Inc., performed by Steve Jobs, a founder of the organization. The authors point out that the company started to prosper after Jobs returned to work in 1997. For the period before 1997, however, the organization experienced financial difficulties and...

Aspects of Marriott’s Merger With Starwood Hotels

Introduction In 2016, after years of negotiation Starwood Hotels accepted the highest offer by Marriott International for $13.6 billion. The merger of the two global hotel and resort chains would create the biggest chain of 5,500 hospitality facilities in over 100 countries. Starwood was approached strongly by Anbang, a Chinese-led...

Project Funding Sources and Methods

Introduction Project financing is an essential aspect of project success. A detailed and well-incorporated process should be applied in the planning, controlling, and managing records of a project. It is not easy to attain the goals and objectives of a project since the process is constrained by challenges in finance...

Risk Management for Winsome: Enhancing Resilience & Continuity

Executive Summary This paper discusses vital components and processes of a risk management structure. The processes are designed for the purpose of helping companies identify and evaluate their susceptibility, enhance their resilience against threats, and augment their ability to resume operations after a man-made, technological, or natural event. This discussion...

Business Strategy and Plan for Beckman Coulter

Company Information Beckman Coulter is a leading brand in the Vitro diagnostics industry. It manufactures and supplies a broad portfolio of laboratory equipment and systems for clinical research and testing in six continents and over 130 countries, including the Sultanate of Oman. It seeks to improve the efficiency of clinical...

Managers’ Roles in an Organization

Introduction The concept of management is often conflated with the phenomenon of leadership, which makes the role of a manager in an organization quite obscure for an uninitiated person. However, on closer inspection, a manager performs a range of set functions within a corporate environment, ensuring that a company delivers...

Nike: Company Analysis

Nike Company Analysis: Introduction This paper is a critical analysis of Nike, an American based fashion and apparel company. Key sections of this document provide an evaluation of the company’s external environment, its market share, internal operational dynamics and critical factors that influence its performance. The last section of the...

Amazon’s Innovations and Sustainability Strategies in the Global Market

Introduction The current concept of Amazon is linked with growing its business through electronic commerce operations. It possesses a significant number of storages, covering the U.S. and other countries, providing a possibility of prompt two-day delivery. Nonetheless, the number of direct sales does not show sufficient growth. The paper is...

Personnel Management Issues Facing Supervisors

Concrete Experience and Reflective Observation Having more than 13 years of successful leadership experience, I have encountered a fair share of personnel management issues and situations. My current span of control is 191 employees and a leadership team of five supervisors, which I must oversee in all aspects of personnel...

Nike Internal Analysis

Introduction Nike is a world-famous brand of activewear and sportswear that was established in 1964 as a small company selling sports shoes. Today, the company sells clothing, accessories, and shoes for all genders and ages. Nike has an extended distribution chain with branded stores and distributors in most countries of...

Spin Master Company’s Analysis

Executive Summary Spin Master is a widely recognized multinational company that specializes in manufacturing toys of different types and interactive games, as well as entertaining digital content for children. The company is based in Canada, and it operates in the Americas, Europe, Asia, Australia, and some African countries. Spin Master...

Walmart Porter’s 5 Forces Analysis

This Walmart Porter’s Five Forces analysis will reveal why the company is on top of retail industry. Check it out to learn about Walmart bargaining power of buyers and more. Walmart Five Forces Analysis: Introduction Having recently rebranded itself as not merely a chain of stores but an experience that...

Comfy Heels Company’s Marketing Plan

Executive Summary Comfy Heels is a new footwear company. Its goal is to create camel leather high heel shoes for women who want both comfort and fashion in their footwear. Camel leather products are extremely durable but can expand around the foot of the wearer which prevents pain and discomfort....

Constellation Brands Company’s Analysis

Executive Summary Constellation Brands has gained a rather impressive status in the global food and beverage industry. The organization has been using the strength of its team as the primary asset and the competitive advantage that drives its development. However, Constellation Brands could use a change to adjust to new...

Human Resource Management and Functions: Mind Map

Mind Map About Human Resource Management Personnel are an essential component to any company’s success. A human resource (HR) manager has roles and functions within an organization that are focused on working with people. Proper human resource management is essential for any organization as it identifies the type of workforce...

SAS Institute’s Generic & Business Strategies

Introduction The report by Stanford University shows that SAS uses a differentiation strategy. The differentiation strategy is focused on the development of a product and service that offers exclusive attributes that are needed by a customer. The company tries to provide a high level of service, and its customer-driven development...

Leadership Theories and Examples

Trait Leadership Definition/Characteristics The timeframe in which the theory was popular is between the 1880s and the middle of the 1940s. According to it, one can be born a leader; thus, no further efforts would contribute to the development of the needed skills (Nahavandi, 2015). Trait leadership theory takes into...

Pret a Manger Company’s Foreign Entry Mode Selection

Introduction It is argued that a company should employ comprehensive and efficient expansion strategies if it strives to maintain a sustainable growth in the future. In the case under consideration, Pret A Manger, a British fast food restaurant chain, is the subject of the discussion of an appropriate foreign market...

Coca Cola Versus Pepsi Advertisements

Introduction There are several ways through which companies can make buyers aware of their products or services. They can use a variety of media, such as through digital or print advertisements. Companies have realized the importance of advertising that creates mental images, especially with reference to visual images, in the...

Muja’s Poultry Farm’s Business Plan and Management

Introduction Poultry farming is one of the most fitting and profitable business models for Texas. The state has all the necessary prerequisites encouraging such activities. The business memorandum provided below describes Muja’s Poultry Farm as well as its products and services, business location, equipment, and the documents required for launching...

Buyer Behavior Model & Fitbit: Influences on Consumer Choices

Introduction The Buyer Behavior Model is a useful tool that represents the various influences affecting consumer behavior and purchase decisions. The model includes external and situational influences, as well as internal factors and processes that result in the purchase and evaluation of a particular product. The present paper will apply...

Isuzu Australia’s Shift to Collaborative Digital Solutions

Introduction Initially, Isuzu Australia Limited (IAL) was manually distributing information to other truck dealerships within the region; however, this method proved to consume a substantial amount of cost and time and was susceptible to errors. The effects associated with the manual technique were a potential threat to IAL’s market position....

Redhook’s Market Expansion: Analysis and Strategies

SWOT Analysis Strengths Advanced technology and new equipment Popularity in the market Strong brand presence Weaknesses Relatively high prices Focus on freshness complicates large-scale distribution. Refusal to accept contract brewing makes expansion more difficult Opportunities Large geographic areas for expansion Younger populations discovering craft beer Large general growth in the...

Importance of Negotiation Contracts in the Business

Introduction Contracts enable the parties that are willing to cooperate to agree on and set a list of rules that will guide their collaboration. Written contracts may consist of different sections, including the preamble, definitions of terms, the words of agreement, and the duties that each side promises to fulfill....

Internal Promotion vs External Hiring: Advantages and Disadvantages

Internal Promotion Vs External Hiring: Introduction Employee recruitment is one of the most critical decisions that human resource managers frequently make. They can choose between internal promotion and external recruitment. According to Buckman, Johnson, and Alexander (2018), the decision to recruit internally or externally should be pegged on the corporate...

United Parcel Service: Information Technology Management Plan

Introduction Background of the Study Founded in 1907, the United Parcel Service (UPS) is an American-based logistics company. The company relies on its information management systems to undertake most of its operations. This report provides an information management plan for the year 2019. How to use this Report The data...

SWOT for Little League

Introduction SWOT analysis (strengths, weaknesses, opportunities, and threats) is one of the most common methods, which allows assessing the internal and external factors affecting the performance of a company (Henry 96). This evaluation method may be regarded as a preliminary research tool used in the preparation of strategic plans and...

Hot Topic Case Study: Success Through Employee Engagement

Introduction Hot Topic is almost unique in terms of employee experience and success as a business venture at the same time. The special atmosphere where each worker is valued and recognized is indeed the knowledge worth studying and disseminating. In this paper, the Hot Topic case study will be reviewed...

Google Company’s Human Resource Management

Abstract Human resource management/human resource (HRM/HR) refers to the practice of managing people in an organization in order to facilitate the achievement of an organization’s mission and reinforce its corporate culture. It can be implemented from either an administrative or strategic perspective. Administrative HR focuses primarily on daily processes and...

Gardner’s Five Minds: Assessing Leadership Skills & Growth

Introduction Honing personal leadership skills should be accompanied by an objective assessment of individual capabilities, strengths, and weaknesses. Such an analysis may help determine certain key areas for professional growth and identify the most optimal ways of self-development. As an evaluation tool, the algorithm called Gardner’s Five Minds can be...

SPA Salon’s Marketing and Design

The holistic SPA is created to provide deep relaxation procedures for highly stressed clients who require access to both signature and individual treatments. The business concept of the given SPA is to deliver entirely natural and organic products, which are oriented at relaxing and vitalizing a person’s mind, body, and...

E-commerce Success: Key Factors and Planning

Introduction It should be noted that before starting an e-business or an e-commerce project, various aspects should be considered. In addition, profound research on the market is required to understand whether the business idea is competitive enough. The purpose of this paper is to identify five primary factors to consider...

Ineffective Employee Behavior and Keys to Effectiveness

For the team to work effectively, it is important that each member has certain characteristics that ensure coherency. First, each individual should be focused on achieving the concrete result. For example, every person should set corporate goals prior to individual ones. Second, all workers should have an active position. It...

Apple Inc.’s Organizational Behavior Management

Describe the company and what it does A company may run a great risk mostly when involved in outsourcing its business activities to the outside business world unless the person(s) involved have some knowledge in the game. Employees, whether the subordinates or management team are prone to making mistakes, and...

Global and Multi-Domestic Marketing Approaches

Introduction In the contemporary world, marketing is used mainly to realise sustainable growth, to survive in the local market that is much threatened by global players and also to target international markets that have increased in influence. What is always a fundamental principle in the international market is for an...

Employee Retention Committee’s Meeting Failure

Omissions and Occurrences The presented case study describes a situation where an Employee Retention Committee is attempting to have a meeting, but it fails for a variety of reasons. The committee consists of only four people but the organization was mishandled almost completely, and no results were achieved at all....

Small and Medium-Sized Fashion Retail Enterprises

Abstract The current dissertation proposal offers to investigate several success factors for small and medium-sized enterprises in fashion retail business in the UK. These factors include the skills and qualifications of business managers and owners, the funding, the customer service strategies, and the ways to obtain funding for new businesses....

Hyde Park Art Center’s Organizational and Strategic Analysis

A Brief Description of the Organization Founded in 1939, Hyde Park Art Center promotes contemporary visual art in Chicago. The Center brings “artists and communities together to support creativity in art” (Hyde Park Art Center, 2016, p. para. 1). Mandate “Connecting the public to Chicago art and artists while supporting...

Legal Frameworks for Starting Own Business

Introduction LEGAL FRAMEWORK Include the legal aspects involved in setting up STRENGTH WEAKNESS Sole trader Business is controlled by one person. Can employ workers. Easy to organize and comply with legal requirements; Does not require large initial investment; Easy to operate and organize since few employees are involved. The business...

Organizational Performance: Motivation and Its Impacts

Introduction This chapter contains the background of motivation and its impacts on the organizational performance. It also provides the summary definitions and base theory, the background of the host organization, the rationale for the research area, the research objectives and investigations hypothesis. It concludes with the outlined methodology and the...

Easy Jet Airline’s Strategic Marketing Audit

Industry and Company Overview Based in Britain and with its headquarters located in London-Luton airport, Easy Jet Airline was inaugurated in 1995. The company had a workforce exceeding 8000 people by September 2012. The main mode of expansion of the company is through acquisitions (Sumberg 2011, Para.5). Its main secret...

Implementation of the Corporate Social Responsibility Strategy

Summary of the Chapter Corporate social responsibility (CSR) is a relevant initiative towards promoting new social actions. The chapter explains why corporate culture supports the business goals of many organizations. This corporate culture should be “aligned with the organization’s strategic intent” (Steiner & Steiner, 2012, p. 170). Every business should...

Coffee Maker’s Incorporated: Transfer Pricing

Summary of data for division A and B Division Type of unit bought Market price per unit Units bought from Division C Units bought from an external source Total number of units Transfer price A 101 $900 3000 1500 4500 $1,000 B 201 $1900 1000 500 1500 $2,000 The table...

Toyota Company: Organizational Learning and Solving Problems

Introduction Leadership requires detailed information to make favorable decisions. The Toyota Company recognized this and came up with strategies to provide the organization with a blueprint for leadership. The Toyota Way is a policy initiative for developing and sustaining leadership in organizations. Genchi Genbutsu Section IV of the Toyota Way...

Hot Topic Retail Company’s Success Factors

What makes Hot Topic so successful as a retailer? What makes them so popular with their employees? How can they keep their success going? Hot Topic is an outstanding example of how a unique corporate culture could cultivate satisfaction among employees and promote the companys success. Several aspects make Hot...

Employees’ Satisfaction in Saudi Arabia

Abstract This topic of study is concerned with deducing the role of performance and rewards in influencing the organisational performance and overall job fulfilment among employees in Saudi Research and Publishing Company. Using a quantitative approach, the study delves into understanding the various aspects of motivation in relation to overall...

Amazon’s, Zara’s, Ocado’s E-Business Processes

Explain Amazon’s core business model People know Amazon as the world’s largest online retail store. The Amazon name traces its way to the Amazon River. In 1994, Jeff Bezos incorporated the company as an online bookstore (although the company publicly started a business the following year) (Schneider 2011). The companies...

Call Center Performance in the Telecommunications Industry

Executive Summary Business process Outsourcing is a growing phenomenon in the global telecommunications sector. Many firms are embracing the process because of the cost and quality advantages associated with it. However, not all firms realise the expected benefits of outsourcing. Some companies have suffered from poor quality services, while others...

General Electric: SWOT Analysis and Future Plan

SWOT stands for Strength, weakness, opportunity and threat of a company while some of such variables of General Electric are – Strengths Some stronger criteria of GE are – General Electric Co. (GE) has long experience as it established in 1892; GE has a strong brand image in the global...

Automotive International Marketing in Turkey

Abstract The article reveals the author’s experiences as a channel through which the grounded theory approach can be utilised in presenting qualitative research. The detailed description of the methods used in collecting, interpretation and analysis of data are fully given. The study is about international marketing and focuses on appropriate...

Efficiency and Effectiveness as Management Concepts

Management is one of the possible ways of how any kind of work should be organized. Management is all about coordination and the possibility of overseeing the activities different people should complete efficiently and effectively. The concepts of efficiency and effectiveness are closely connected and should be balanced in the...

Business and Management Research Methods

Understanding business and management research methods Research is a very important discipline for scholars. Scholars with superior research skills are always placed at an advantage because they can use these skills in their career fields (Creswell 1994, p. 3-15). It is therefore highly important to know that as a scholar...

Management Within a Multifaceted Culture

The working environments of organizations across the world are very dynamic now especially with the advent of globalization. These environments are in a continuous state of fluctuation and are not fixed to a particular concept or model. This is due to a multifaceted culture in the workplace brought about by...

Strategic Changes for Edward Jones to Stay Competitive

Introduction Edward Jones had been pursuing the same strategy for nearly thirty years and had become the fourth largest broker in the U.S. Central to the strategy was the belief that the end consumer was the only client to the firm. With the changing business landscape, stiff competition, and complex...

Toys R Us Company’s E-Commerce Strategy

Abstract This extended essay aims to examine whether Toys R us should Incorporate the use of online marketing in their sales plans within the vicinities of the Kingdom of Saudi Arabia or not. My scope is to scrutinize the advantages and disadvantages of using online marketing to purchase goods from...

Demand and Supply of Healthcare Workforce in Oman

Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...

Shui Fabrics Company: Operational Costs and Strategy

According to Ray Betzell, the rate of returns on investment that Shui Fabrics was making was too low compared to the expectations of the Americans and that was the reason why he said that the Chinese manager Chiu Wai could not be pleased by the way things were happening; as...

Acer Computers: Company Analysis

Stan Shih along with others founded a company named Multitech International in 1976 with $25,000 and 11 employees (Acer group, 2009). The intention was to contribute to the society through sharing of knowledge and they played a significant role in popularising the role of computers in Taiwan. During the same...

Email for Heads of Departments About Work Results

RE: All Departmental Heads and Supervisors It is with lots of thanks and appreciation for the diligent and committed services that you have rendered to this organization that I do write this letter. The management knows very well that it has not been easy to come this far without the...

Marketing Strategy in the Business

Evaluate this statement: “Internet marketing objectives that are associated with any type of communication strategy in the business resemble those marketplaces.” Internet marketing is gaining popularity day by day because of the fast pace and high-efficiency level that is demonstrated through the use of Internet marketing strategies. Internet is an...

Situational Leadership Theory: Styles & New Employee Integration

The Situational Leadership Theory (SLT) was proposed by Hersey and Blanchard in their work Life Cycle Theory of Leadership (Hersey and Blanchard, 1969). According to this theory, there is no optimal leadership style. A leader should choose a type of behavior due to the follower’s competence and attitude toward work...

Starbucks Coffee Employees Training: New Equipment Usage

Introduction and Background The concept of employee training has become a common subject for researchers and practitioners over the years. The primary principle behind training is providing a workforce with flexibility and freedom in making decisions related to work based on knowledge and skills. This is an anti-thesis of traditional...

Yahoo! CEO Marissa Mayer and Communication Theory

Introduction The Internet constitutes one of the most important innovations in communication technology. Unlike traditional media such as print, audio, and audio-visual platforms, the Internet fosters two-way communication. Search engines permit people to acquire information at a swift pace by eliminating the necessity of perusing through pages, as in the...

Metrics and Performance Measurement in Operations Management

Introduction Metrics is indeed a powerful management tool in aligning company strategies and objectives and ensuring people are working towards a common direction. Going beyond metrics practice in trying to improve processes and products, managers should strive to fulfill predictable requirements in designing and managing metrics to ensure they are...

Volkswagen Group’s Marketing Situation

Situation Analysis Introduction Volkswagen Indian subsidiary was founded in 2007 to assemble, manufacture, and distribute Volkswagen vehicles in the country (Datamonitor, 2011). The company offers a variety of vehicles including Volkswagen Passat, Audi, Skoda, Jetta, Touareg, Polo, Phaeton, and beetle. The company has been using a multi-brand strategy that has...

Cross-Cultural Marketing and Hofstede’s Model

Introduction Marketing has taken a completely new approach from what it was some time ago. Immediately after the Second World War, The world was turned into a global village. Communication was made easy with the invention of telephone. Movement was also made easy with the invention of air transport. The...

Goleman’s and McCrimmon’s Leadership Theories

Abstract Summary The current paper is a summary of McCrimmon’s article, “Thought leadership: a radical departure from traditional, positional leadership” and Goleman’s article, “What Makes a Leader?” In the article, “What makes a leader?” Goleman identified emotional intelligence as one of the outstanding characteristics of effective leaders. His study involved...

Emirates Nuclear Energy Corporation’s Communication

Introduction The present communication plan is intended for use by the Emirates Nuclear Energy Corporation. In view of the proposed nuclear power plant to be constructed in the Western Region of the Emirate of Abu Dhabi, a comprehensive analysis of the context, stakeholders and communication strategies available has been undertaken....

Porter’s Factor Conditions: Switzerland’s 2005 America’s Cup Victory

Porter’s factor conditions explaining Switzerland’s victory of America’s Cup sailing competition in 2005 Porter’s factor conditions for countries’ competitiveness are demand condition, related industries, firm’s strategy, and the level of rivalry. Australia has been challenged for the trophy and there was an increased demand for the country to produce results...

How CSR Is Being Defined in Malaysia?

In Malaysia, CSR is a formal business strategy and obligation that is captured in annual reports and other forms of reporting by organizations. However, it is not a mandatory undertaking in the country. Nevertheless, the voluntary nature of the activity has been handled professionally in many business levels from the...

Abel & Cole Company’s Marketing and Consumer Behavior

What characteristics affecting consumer buying behavior are at play when customers intend to buy from Abel & Cole? The cultural characteristics which affect consumer buying behavior are mainly changes in people’s preferences and tastes. Consumption habits have changed and they are mainly defined by sub-cultures of different populations. Customers in...

Budget Airlines Popularity: Low Prices & Increased Travel

Factors Stimulating the Growth of Budget Airlines At present, budget airlines have become very popular. An increasing number of people travel by airplane as it is convenient and it is not expensive anymore. One of the major reasons why the budget airlines are so popular is, of course, the low...

European Low-Cost Airlines Market Entry Strategies in Asia

Executive Summary The Asian aviation market, albeit challenging, holds most of the potential for growth in the global aviation market. Comparatively, European airlines have been struggling to make a profit, even as they wade through the challenges of operating in a fragmented market and overcome the challenges brought by high...

Disney Company’s International Pricing and Branding

Describe how Disney conducts market research and how it helps them with new product launches or expansion into new countries Disney considers innovation as one of the most important factors in its marketing processes. Consequently, the firm undertakes market research periodically to understand the prevailing market challenges and opportunities. Additionally,...

The Ivory Furniture Company’s Financial Analysis

Introduction Financial data, along with other pertinent information, assist company managers in investment and financial decision-making. This information equally provides very useful signals to customers and creditors in determining the financial performance of a firm in which they have either extended credit, invested their funds, or even consider viable in...

Walt Disney Company’s International Services and Strategies

Describe Disney’s international products or services. What locations and countries do they operate in? Walt Disney Company is an international corporation focusing on entertainment and media businesses. Walt Disney and Roy Disney founded the corporation in the early 1920s. During its inception, the corporation was registered as Disney Brothers Cartoon...

Sony Corporation’s Failure in the MP3 Industry

Introduction Disadvantages of the first mover involve its ability to “free ride” on the first mover’s distinctive investments. Under free-rider effects, there are lots of weaknesses that can be identified. The late mover has been capable of “free ride” on matters that relate to the investment of the firm. In...

Performance and Commitment in the Workplace

Background Looking back at my experience working as a server at (each w lahum) I would have to say that while the job was not easy, it was good enough in terms of the salary that we were given as well as the hours that we were supposed to work....

Online Shopping App Effects on Impulsive Buying Behaviour

Dissertation Title The Impact of Online Shopping Applications on Impulsive Buying Behaviour: An Analysis of the Differences in the Behaviour of Online and Offline Shoppers Proposal Summary The presented proposal describes a dissertation that would aim to investigate the effects of online shopping applications on impulsive buying behaviour. The topic...

Rolex Company Marketing Strategy

Introduction Rolex is a luxury watchmaker that focuses on making high-quality elite wearables. It focuses on combining classic designs with innovative technology and materials in its watches. The marketing strategy is brand-focused, building equity around it that translates into sales. All its products, marketing, and content are focused on privilege...

Oman Oil Companies’ Third-Party Logistics

Abstract This paper aims at investigating transportation and logistics management in the oil industry. Two companies of the Sultanate of Oman, Oman Oil Company and Oman Shell Company, are chosen for the analysis. These companies demonstrate good results in the development of their transport and logistics services. Their experiences could...

Toyota Motor Sales’ New Decentralized Information System Structure

The TMS’s new decentralized IS structure The TMS’s new decentralized IS structure provided a strategy that promoted transparency in major organizational or business units. It enhanced business alignment with IS and offered locaattentionio The TMS’ new decentralized IS structure while promoting the vision of the enterprise. Moreover, the decentralized IS...

Mr. Karak Business Plan

Introduction The UAE is a very peculiar beverage market. Despite living in a perpetually hot climate of the Middle East, its residents have taken a liking to a variety of hot beverages, including various teas and coffees that used to pass through its ports and borders at some point in...

Hookah Venture: Target Customers and Market

Target customers are individuals between 18 and 35 years old (Montgomery et al., 2015). These are mainly people of Middle Eastern descent and their friends and close ones. Importantly, these may be immigrants, children of immigrants as well as people of other ethnicities. People of the non-Arabic descent are mainly...

DramaProx Productions Company Business Plan

Executive Summary This business plan is about DramaProx Productions, which is a startup company dealing in the production of drama programs for the UK entertainment industry. Research studies show a significant market share and penetration capabilities with innovative political episode programs in demand in the UK entertainment market that present...

Organizational Change Management Essay

Managing Organizational Change Change is an ever-present feature that has become a constant in organizational life. This is because change is inevitable for companies that wish to stay competitive and profitable in a shifting environment. However, in employees, organizational change often induces fear and resistance which can have serious damaging...

Employee Unionization and Recruitment Process

Why the Nursing Staff May Want To Unionize The quest to unionize could be informed by the desire to get better pay. In support of this statement, some nurses in The Saga of Truly Good Hospital were complaining about low salary increments. The desire to get proper remuneration is highlighted...

Leadership and Organizational Culture: Keys to Consistent Profit

Introduction Leadership is a cornerstone for consistent profit production in both governmental and non-governmental organizations across the globe. Leaders with good interpersonal skills and innovative talents can initiate and propagate changes to meet both the customers’ demands and organizational goals. Despite having a good leadership, the institution involved should have...

Amazon Company: RFID Technology Implementation Plan

Introduction Amazon Corporation is one of the leading competitors in the global e-commerce market segment. Founded in 1994, the corporation has grown very fast through the constant acquisition of businesses, introduction of superior products, and appreciation of emerging technologies to improve its operational model. The company has an effective research...

Strategic Positioning vs. Operational Effectiveness in Firms

Citation Porter, E.M. (1996). What is Strategy?, Harvard Business Review, Reprint 96608, November – December 1996. Thesis statement Strategic positioning is the ability of a firm to perform entirely different activities from its competitors or to perform the same activities in ways that differ from those that competitors commit. Operational...

Dove Real Beauty Sketches: Marketing Campaign

An Overview of the Marketing Campaign The campaign Dove Real Beauty Sketches seeks to raise self-awareness among individuals with regards to their physical appearance. The campaign is alive to the fact that many people have low self-esteem when it comes to appreciating their beauty or physical endowment. The message transmitted...

Gap Inc.’s Challenges and Management Strategies

Identification of the problem At this point, Gap Inc. faces various challenges that are related to the internal and external environment of this corporation; in particular, one should focus on the following factors: 1) the competition with other retailers; 2) the impacts of economic recession; 3) inefficiency of the supply...

Azerbaijani State Oil Company’s Digital Transformation

Executive Summary SOCAR is an Azerbaijanian company that operates in the energy sector. It contributes to the exploration of oil fields in as well as the production, transportation, and the selling of oil and gas. The company is highly technological and works on the advancement of its operations each year....

Different Leadership Styles Comparison

Introduction It can be assumed that effective leadership implies the presence of a variety of skills in management, which will allow it to promote and encourage the active participation of employees in the work processes. Nevertheless, the importance of effective followership should not be underestimated since it is the workforce...

Nike Inc.’s External and Internal Forces and Trends

The company that will be analyzed in this study is Nike, a world-famous brand of sportswear and equipment for training. As a basis for the research, a table is presented, which reflects the main factors and key elements in the organization of work. This corporation is one of the largest...

Starbucks’ Corporate Culture and Innovation

The success of Starbucks can be attributed to several elements of the organizational culture. In particular, the senior executives of this company lay stress on the need for empowering employees who are also called partners. These people are encouraged to take initiatives to meet the main requirements of clients. In...

Information Sharing in Supply Chain Management: Strategies and Benefits

Strategic sharing of information may be highly beneficial in a variety of business situations. Information sharing often happens in a supply chain when a retailer chooses to share information with a manufacturer, or alternatively, the retailer may choose to share the same information with a competing manufacturer if it benefits...

Strategies for Achieving High Employee Retention Rates in Organizations

Introduction It is critical for a modern business, to remain viable and competitively advantageous in today’s market place. As such, organizations must look beyond reducing expenditures and controlling operating costs in order to experience an increase in profits. Human capital must be regarded as an organizations number one asset, thus...

The Coca-Cola Distribution Centers: Manual Distribution

Intro to Coca-Cola Distribution Centers Interested in learning more about the world of Coca Cola distribution centers? We have prepared an excellent study for you on this complex process. You’ll find out what path your favorite drink takes to get to your supermarket on the shelf. We have considered all...

Kelly Services Company’s Analysis

Executive Summary This business report presents a PESTEL analysis for Kingdom of Bahrain to determine external factors that influence the business environment and make recommendations for Kelly Services. The overall recommendation is to open an office in Bahrain. However, the company will have to mitigate the current political risks noted....

McDonald’s Company: The Flawed Fast Food Tax

As a McDonald’s lobbyist, what would you like to see done by the Federal government that would be of help to McDonald’s? McDonalds is one of the world’s leading fast food restaurants serving more than 57 million customers daily with branches all over the major cities. The restaurant has variety...

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

Marketing and Revenue Management Relationship

When marketing a product or service, the first thing ought to be the development of an apparent approach to how it will reach both the current and would-be consumers. Particularly, marketers should determine the fundamental need that the service or product will satisfy. The marketers should then outline the target...

Pharmaceutical Industry Impact: GlaxoSmithKline and Novartis Merger

Statement of the Issue and Justification of Approach GlaxoSmithKline (GSK) and Novartis Ag (NVS) In March 2015, GlaxoSmithKline plc, UK and Novartis AG, Switzerland completed a deal that saw drug firm GlaxoSmithKline Pharmaceuticals acquire Novartis’ vaccines business and diversified its marketed oncology portfolio to Novartis Healthcare (Wang, Plump & Ringel...

The Key Academic Themes of 21st Century Leadership

Introduction Leadership is a complex phenomenon that can be roughly defined as the two-sided relationship between leaders and followers who work together with the same purpose to achieve shared goals (Avolio et al., 2016; Lewis and Donaldson-Feilder, 2012; Yammarino, 2013). One of the tools that can help in understanding leadership...

Leadership Styles Comparison: Authoritarian, Democratic, and Laissez-Faire Leadership

Leadership style is an essential managerial characteristic. According to Lewin’s model, there are three types of leadership: authoritarian, democratic, and laissez-faire (Marquis & Huston, 2011). Authoritarian leadership is characterized by rigidity, strict control, and discipline. Such leaders mainly focus on the desired results. Within organizations, authoritative leaders tend to ignore...

The Soup Spoon Company’s Marketing Management

The company presented in the case study is The Soup Spoon, which has 21 outlets in Singapore. Although its menu mostly consists of soups, the customers can also purchase salads, sandwiches, and wraps. The company’s ambitions are strong, and the founders of the company aim to become “the Starbucks of...

ABC Company’s Public Relations: Strategic Plan

Executive Summary In the current competitive business environment, it is increasingly becoming important for companies to come up with plans for improving efficiency in production, effectiveness in marketing, and a positive relationship with various stakeholders. This strategic public relations plan seeks to help this company to develop a close relationship...

Volkswagen’s Strategy and Market Performance in India

Volkswagen (VW) brand takes a semi-premium position in India. At the same time, it is more premium than the main brand’s competitors: Toyota and Honda. By positioning the brand in this way, the management aimed to emphasize the value of quality, innovation, and high technology which are historically associated with...

Nike Inc.’s Analysis for Investment Decision

Executive Summary This report is a brief overview of the weighted average cost of capital. Its main goal is showing what the weighted average cost of capital is all about, its importance and how it can be applied in a practical example. Therefore, a case has been used to bring...

Royal Automotive Company’s Management

Introduction Royal Automotive is an automotive company that transacts between new cars from the industries as well as used cars from the consumers. The management in the company ensures that customers obtain a used car by undertaking an uncomplicated process. In doing so, the company management has gained a high...

Integrating E-Commerce: Cloud, BI&A, and Mobile Solutions

Introduction Problem Statement The business presented in the case study is a brick-and-mortar business, i.e., one that has a physical building (e.g., a store) and performs face-to-face marketing (compared to e-commerce where there is often no physical building). The business has a website that does not provide opportunities for online...

Building a Perfect Team

Most of the contemporary companies, especially those operating in the context of the global market, strive for creating the environment in which the process of Information sharing and the production of innovative ideas will be unceasing. Therefore, building a team in which the employees both feel secure about expressing their...

Segmentation, Targeting and Positioning Concepts

Introduction It is evident that any company or brand, which strives to be successful in the contemporary market, has to apply a profound theoretical framework to its marketing practice. The development of strategic marketing theories has a relatively long history: numerous scientists contributed to it by the elaboration of fundamental...

Nokia Corporation Strategic Management

Introduction This paper is aimed at examining strategic management in Nokia Corporation. In particular, it is necessary to determine whether this management function corresponds to the current needs of this company, and external or internal environment. One of the major tasks is to show Nokia’s strategies are formulated and implemented....

Axel Springer Company’s Strategic Leadership

Evaluating Mathias DöPfner’s Strategic Leadership Mathias DöPfner showed exceptional strategic leadership skills in spearheading the digital transformation of Axel Springer. As discussed in the case study, he faced numerous challenges both internally and externally but still managed to execute various innovative plans effectively. It is because of the strategies he...

Turkish Airlines’ and Oman Air’s Finance in 2013-2016

Executive Summary The aviation industry has experienced severe challenges since the global economic turmoil in 2008; however, the purpose of this report is to evaluate the financial ratios of Turkish Airlines and Oman Air to assess and compare the performances over a period of four years (from 2013 to 2016)....

Situational Leadership: Main Aspects

Introduction Situational leadership is an adaptive style of leadership that allows managers to make decisions based on what the organization needs in particular circumstances. According to the leadership theorist Ken Blanchard, “in the past, a leader was a boss. Today’s leaders can no longer lead solely based on positional power”...

How P&G Company Brought the Diaper Revolution to China?

Why Entry to the Japanese Diaper Market Failed The initial attempt by P&G to enter into the Japanese diaper market failed because it had not discovered the need to understand the needs of the consumers to make products that best suit them. They had confronted the Japanese market with the...

The Cost of Quality

Background information The concept of Cost of Quality (COQ) has been part of the globalised business environment for more than half a century (Rasamanie & Kanapathy 2011). Nonetheless, quality has been part of human existence and has continued to evolve over time (Crandall & Julien 2010). As such, it is...

Human Resource Manager’s Career Opportunities

Introduction This research paper covers some aspects of a possible career in human resource management. The career is important because it involves the management of the most vital resources – human resources in any organization. Hence, it is imperative to recognize that human resource management (HRM) is now considered a...

Knowledge Sharing Partnership: A Solution to the Bullwhip Effect

Bullwhip Effect The bullwhip effect is a name used to describe situations in which a prediction negatively affects the efficiency of the supply chain. It was first described by Jay Forester in 1961. The amplitude of a bullwhip in motion often resembles the effect that forecasts can have on supply...

Importance of Manufacturing Sector to Singapore’s Economic Growth

Singapore is a country that has relied on the manufacturing industry to develop its economy. A manufacturing sector is a unit in the economy that deals with the processing, production, and development of goods from raw materials. It involves the biomedical manufacturing, electronics, precision engineering, general manufacturing, transport engineering, and...

Managers Financial and Non-Financial Performance Indicators

Balance Scorecard Developed in the 1990s, the balanced scorecard technique emerged as a holistic strategic management tool for reviewing organizational performance (Jeffs, Merkley, Richardson, Eli, & McAllister, 2011). It encouraged managers to avoid using a narrow assessment of corporate behavior, which is based on financial metrics, and instead develop one...

JP Morgan Chase & Co.’s Unethical Behavior

Introduction JP Morgan Chase & Company is the largest bank in the United States that offers banking and other financial services. It has a market capitalization of approximately $2.145 trillion. It was founded in 2000 after the merger of two financial institutions namely J.P. Morgan & Co. and Chase Manhattan...

Strategic Management Aspects in Magna International

Executive Summary This paper is an interim report, outlining all major aspects of strategic management process of Magna International, Canadian automotive supplier, which will be addressed in the final report. Special attention will be paid to the history of Magna International, specificities of its strategic management, and recommendations for improving...

Wal-Mart Stores Customer Service Perspective

Introduction Customer service perspective serves as an instrument to ensure that all company’s employees are committed to the customer’s needs since they are the most important aspects in business continuity and sustainability. Wal-Mart Stores Inc is a large-scale business enterprise founded by Sam Walton and known to be the most...

Walmart Company: Compensation and Benefit System

Introduction The present-day system of employees’ benefits and compensations is a complex area of research, which dates back as far as the 19th century when the industrial revolution took place. The rapid technological development brought about an unprecedented increase in accidents at the workplace. However, the only way to receive...

MAC Cosmetics Company’s Customer Service

Introduction Any services marketing strategy aims at delivering processes and experiences to customers. It is expected that a company has to focus on its customers and identifies their potential needs to provide them with the required portion of the support, understanding, and services. Services marketing is the field within the...

Dunkin’ Donuts Consumer Insights

Segmentation and Targeting Dunkin’ Donuts has been on the market for about six decades. Its brands and targeting strategies are designed to evolve along with the changing demands and tastes of its consumer segment. Currently, the consumer segment of Dunkin’ Donuts has a number of different characteristics. For example, the...

Abu Dhabi National Oil Company’s Management Challenges

Abstract Abu Dhabi National Oil Company (ADNOC) has gained the reputation of one of the most successful companies in the UAE. The firm has been operating in the realm of the oil and gas industry, which is currently one of the most profitable industries in the global economic realm. ADNOC...

Amusement Park Concept and Opportunity Analysis

Executive Summary This report presents an opportunity analysis for an entrepreneurial concept of an amusement theme park based on the historical, mythical city of Cibola. The park would use unorthodox methods of design and offer an authentic historical and cultural experience. It is a bold and innovative idea, meant to...

Adelphia Communications Scandal and Deontology

Introduction In business management, ethics plays an imperative role because it purports transparency, dedication, and professionalism. Ethics suggests that managers should differentiate between corporate and personal roles by creating an artificial distinction between the two affairs. This helps managers to avoid corrupting their official responsibilities and compromising corporate affairs at...

The Coca-Cola Company’s Marketing Communication

Background Since its establishment, The Coca-Cola Company has been successful in producing and marketing soft drinks. Currently, the firm is the market leader and has managed to attain global recognition. One of the factors which have contributed to its success is the adoption of the internationalization strategy. As a result,...

McDonald’s Business Strategy Analysis: SWOT Analysis & More

In this sample paper, you will find a competitive analysis of internal and external factors influencing McDonald’s strategic direction. Through a detailed inspection, the essay explores McDonald’s internal strengths and weaknesses, including its brand reputation, operational efficiency, and employee training programs. Introduction to McDonald’s Strategy Analysis Founded in the 1940s,...

New London Coffee Shop’s Marketing Project

Introduction Nowadays, the coffee shop market undergoes considerable changes and improvements. Organisations that make their decisions to enter this market and open new shops have to be ready to work hard and develop effective marketing plans to identify important goals and actions. In this marketing report, several elements of the...

Kansas City Zephyrs Club’s Accounting Problems

The case study at hand presents several accounting problems faced by the Kansas City Zephyrs baseball club. The disputes arise because of the disagreement between the baseball team and the club owners on the benefits provided to players. Both parties are involved in bargaining negotiations, the ultimate purpose of which...

Unilever Company’s Process and Location Strategy

A complete integration of the four business and location strategies by Unilever, a giant global corporation has seen it uniquely maintain a lead in the share of the market and a strong position against its competitors in the field of consumer goods and household favorites for many years. These strategies...

The Brand Management Job: Skills and Functions

Introduction Brand managers work in a spectrum of industries. They endeavor to develop an easily recognizable image for products and services. Brand management mainly focuses on market segments that are likely to have the largest sales volume (Kotler and Denize 41). Therefore, brand managers focus on the most attractive market...

Leadership Development Strategy for Human Capital

Executive Summary The main aim of this research was to examine critical factors that need to be considered when designing an LMD strategy to build human and social capital. As business landscape changes, effective leadership, and management are necessary to create sustainable business practices. Based on the reviewed literature, it...

Financial and Non-Financial Performance Measures: D. Campbell’s Study

Major Points Dennis Campbell was the main proponent of the study and the author of the article. He entitled the article as Nonfinancial Performance Measures and Promotion-Based Incentives. The article was made available through the publishing arm of the Journal of Accounting Research and printed in the United States of...

Maple Leaf Company: Business Environment Challenges

Executive Summary Maple Leaf is one of the leaders of the Canadian agricultural industry. Nevertheless, even industry leaders face challenges once they make a decision to expand and start operations in foreign economies. One of the most significant problems of the company is its effective functioning within the operating environment...

Key Findings and Implications from Recent Market Research Studies

Introduction The real option, as per the case study, is a well-established firm. This assertion is supported by the fact that it is currently at the peak of expansion a factor brought about by increased demand. However, expansion, as observed in other markets and business organizations, presents several dilemmas. A...

Management and Organization Behaviour

The concept of organization behaviour is a very important tool for any organization. It usually determines whether the business will succeed in its undertakings or not. Good managers must be able to effectively how to use the tool to gauge the employees’ response to different organizational policies. However, to effectively...

Reference Groups Influencing Consumer Behavior

Introduction For several decades, the dynamics in the marketing environment have shifted from predictable consumer trends to those that are complex and almost unpredictable. In the quest to unearth the factors that determine the trends and complexities surrounding client behavior, there is a need to examine the issue of social...

TerraCog Global Positioning Systems Company Challenges

Introduction TerraCog was an organization that successfully represented the private business sector of high-tech industry. It provided global positioning systems (GPS) and other similar products that were always of excellent quality, which attracted a wide range of customers. The organization had never had issues with the competitive advantage and remained...

Just-in-Time Production Method: Toyota Company’ Case

What is JIT? The JIT commonly refers to the just-in-time method of production. The major area of its implementation is the Japanese car manufacturing. It is a holistic system of managing the process of production. The major objective of this manufacturing method is an attempt to reduce production waste and...

EasyJet Airline: Strategic Management

Introduction Strategic management encompasses a group of continuous deeds and well-calculated practices that businesses deploy to organise and/or set their assets in line with the established goals. Actions in strategic management have t be in line with the organisation’s mission, vision, and values. Activities in the discourse change the static...

Google Inc.’s Human Resource Management and Success

Introduction Google is an international company that deals with computing, adverts technologies, and internet exploration. Its main aim is to organize all the world facts and make this information useful and available to everyone. The company has advanced so much that it has changed the way we undertake our research...

Dell Company’s New Product Introduction Strategies

Risk and Financial Impact The process of new product introduction (NPI) is associated with many challenges that may lead to the failure in NPI project completion or returning investment costs and bringing profit. The major risks related to DELL’s NPI include the ineffective mix of internal and external enterprises, lack...