Limiting Smartphones Use in Communication

The advancement of technology has transformed communication in the contemporary world. People have embraced smartphones as their interaction tools, thus disregarding face-to-face communication. According to Kim (2017), experts are concerned that this emerging trend risks phone-use addiction. The internet inspires many individuals to spend considerable time online on various social...

Social Influence on Behaviors: Disadvantages

Social media has recently become the most popular means of communication used by millions of people, especially young adults. However, social media utilizes the incentive to alter the landscape of how we connect with each other by manipulating the data of our previous behaviors to shape our current and future...

Analysis of Steam Deck Benefits

People have to admit that video games are no longer reserved for children or hardcore gamers. Nowadays, it is difficult to find a person who did not hear about Valve or at least its famous Steam gaming platform. More so, you might have heard about the newest handheld console device...

Visual Analysis Of “The Penguins and The Whale” Ad

One can imagine a part of the world starting to disappear as it submerges into the rising ocean water gradually. There is rising tension, panic, hysteria, and anxiety among people across the globe. Unfortunately, people fail to see that the scenario described above is unfolding due to global warming and...

The Most Interesting Man in the World Commercial

The commercial about The Most Interesting Man in the world is aimed at ordinary people who dream of having the same fantastic experience as the gray-haired man in it. It was a success because it no longer contained anonymous characters: a man who has lived an exciting life like many...

Social Media Influence, Ethics, and Privacy Issues

Introduction There is exponential growth in social media usage to acquire and spread information. One of the reasons for the popularity of social networking sites is that they allow users to create, receive and share public messages at a cost-effective price. Moreover, there is significant internet penetration across the globe,...

Media Analysis: Chef’s Table Season 2

The subject of food and how it relates to an individual’s personality is an objective of the culinary scene. The intended audience of the Chef’s Table Season 2: Episode 4 Enrique Olvera is all people who are engaged in eating and cooking food. It discusses how food affects not only...

Opportunities Social Media Provides

I comply with your statement that social media provides more opportunities for all to show different perspectives on the same issue and demonstrate the results of someone’s work more effectively. I believe that the future of social media should be considered through the lenses of business and marketing. Moreover, social...

Advantages and Disadvantages of Social Media Influence on Younger Generation

Social media seems to have a considerable impact on the younger generation. It is hard to imagine the youth without smartphones or other devices that allow them to access social media. The ubiquity of social media made it an ultimate platform for communication and self-expression. Social sites will enable us...

Issues of Technology: Online Behavior

With the advent of the Internet in the modern world, most everyday tasks have become much easier and more accessible. Opportunities for remote communication, dating, ordering food, and leisure activities have become wider, qualitatively raising the modern user’s standard of living. However, along with the Web’s obvious benefits, technology has...

Billboard Advertising of Health Services

Generally, businesses, individuals, governments, and non-government organizations aim to reach their respective audiences through advertising to pass intended information about the service, event, or product they offer. In most cases, they opt to use billboards to display the content of information they are communicating to the people. During the process...

COVID-19 Pandemic in Media: Agenda Setting Theory

The COVID-19 pandemic has been the main topic of discussion in all the media for over a year now. For the analysis, the currently gaining attention theory about the laboratory origin of the virus was chosen, as well as its coverage in authoritative publications, in particular in The Washington Post...

Is Social Media Bad for You? Evidence and Unknown

Social media has taken a notable position in people’s lives, although society has conflicting opinions on its effects in the long term. In her report on BBC, Jessica Brown (2018) presents considerable studies on how the most popular social media platforms affect the modern population. The purpose of Brown’s article...

Misrepresentation by the Media and Government Regulations

Public Perception of women is misrepresented, disempowering them in politics and social life featured in the “Miss Representation” documentary. The analysis development starts with identifying how media influence individual beliefs and norms. Then how our beliefs about ourselves and others are shaped by what we see. Monitoring media influence through...

The Gaming Community: How Video Game Players Are Viewed Today

The variety of subcultures in contemporary society is exceptionally large, creating an opportunity for various individuals to relate to a specific community. The popularity of the gaming group has been rising steadily for the past years, as it began to obtain more specific characteristics. The general attitude towards the gaming...

Social Media Marketing: Advantages and Drawbacks

To highlight the considerable popularity social media have gained in the modern world would be to say nothing, as they have penetrated all spheres of human life. In particular, their development has favored the appearance of social media marketing, which is normally abbreviated as SMM and presupposes using social networks...

Selfies, Filters, and Snapchat Dysmorphia by Abigail Fagan

The article Selfies, Filters, and Snapchat Dysmorphia: How Photo-Editing Harms Body Image, written by Abigail Fagan, raises a crucial question for the contemporary society of how social media influences our perception of the ideal body image that every person should have, according to the online influencers and opinion leaders (Fagan,...

The Negative Influence of Social Media on Teenagers’ Mental Health

Introduction The development of modern technologies marked new opportunities for people to connect with their friends and relatives and even make new connections through social media. However, with the significant increase in the number of teenage and adolescent depression cases in the last years, society now faces the problem of...

Aspects of Adidas Commercial

Semiotics studying signs unites linguistics and social sciences, which allows considering traditions, behavior patterns, and other social phenomena as sign systems. Thanks to semiotics, one can track the ways of subconscious interpretation of different messages – a process that relies on emotions. Daily routines and rituals are also full of...

The Problem of Misinformation From the Social Media Platforms

The documentary demonstrated the most substantial issue of today in a way that was appealing to a great audience and informative. The problem of misinformation and manipulation from the social media platforms was shown brilliantly via the subplot unfolding behind the interviews, which encompass the main part of the documentary....

Product Advertising Analysis

When creating a marketing flyer or pamphlet, it is imperative to make sure the important persuasive elements are present. The intention of a business advert is to convince the customers that the products or services offered are the best (Ghaffari et al., 2019). Therefore, they need to read, see, and...

Sport and Television: Football Support

To retain its target audience and remain a popular activity, the sport needs the support of television as one of the main media tools. Television provides ample chances for the sports industry to attract investors and new participants. However, the rise in influence and grasp comes at a price, which...

The Social Media Reinforcement Bubbles

The analyzed article is devoted to the concept of social media reinforcement bubbles. The author states that they emerge because of two factors, such as our activity, interests, and solutions made when using the platform, and social media algorithms that filter the reality and provide content that will be appreciated...

Mass Media Influence on Public Consciousness

Introduction The issue of the influence of mass media on various types of people and social institutions at various levels of society is often disputable. The reasons for raising the issue are understandable. In contrast, other comparable social institutions such as religion or the law that communicate directly with the...

Balancing Social Media and Child Development

Technology is a contemporary phenomenon which has been widely implemented across the world. Undoubtedly, social and electronic media as well as television have significant impact on the population of all ages. Although the benefits associated with these innovations are commendable, it is important to explore the impacts they have on...

Analysis of the Ad “Perrier Prints: Melting”

Central Message With the help of the advertising agency Ogilvy, Perrier got an opportunity to present one of the best ads of the year (“Perrier Prints: Melting” par. 1). They created a range of different prints that are united by the idea of extreme heat. The people look so that...

Obsession With True Crime and the Reasons for Its Growing Popularity

The recent years have been characterized by a surprising increase in the public’s interest in shows about famous crime cases and serial killers. The demand is met with an adequate supply, and every day the number of true crime shows, podcasts, and movies is growing. The Serial Podcast, Netflix’s Making...

Incorrect Interpretation: Everyone Is Gay on Tiktok

The appropriate utilization of statistics, backed up by these methodical studies, is crucial for the entire modern society and the media sphere separately. Being a rather specific science, statistics can cause difficulties for people, which leads to incorrect interpretation of the analyzed data. This effect is particularly serious in the...

Cultivation Theory and the 2019 Gillette Commercial

Introduction At the beginning of 2019, the personal shaving supplies brand, Gillette, released a commercial online titled “We Believe: The Best Men Can Be.” It discussed the topics of sexual violence against women by men and called for the male sex to improve as a whole. However, the response to...

An Analysis of Galeano’s Writing

The article “Upside down: A primer for the looking-glass world” by Galeano (2001) represents an immensely honest and even, to some extent, brutal overview of the present world. The work is comprised of metaphors, exaggerations, irony, and contrast. Galeano (2001) attempts to open the readers eyes to the reality in...

Social Stratification in the Media

The patterns of human relationships have now become one of the major subjects for scholarly discussion due to the researchers’ ambition to establish a theoretical basis for this communication. In order to achieve this, sociologists examine all the precedents to human behavior in certain settings and divide them into various...

Solo Athlete Media Coverage: Michael Phelps

Media coverage is a critical aspect shaping the image of any prominent figure and determining the public attitude. With the development of new technologies and communication means, such content has become significantly more diverse. Depending on the form of media, ranging from the traditional ones to the personal communication channels,...

Advertising on Children and Adults Different Effects

Introduction Every day, an ordinary person is predisposed to see a considerable number of promotional campaigns. Advertising has already become a common part of life because people do not even notice how they are influenced by marketing strategies. For example, the morning routine of the majority of people includes checking...

Digital Communication Systems and Its Impact on Democracy

Nowadays acceleration of the technological progress, resulting in the impetuous dissemination of innovations in the world introduces cardinal changes to the social aspects life, among which media takes not the last place. The aim of this essay is to analyze the role a digital communication systems play in the provision...

Social Media Behaviors in Asia

Problem Analysis Asia is a very diverse region with lots of nationalities and cultural traditions. In a globalized world, Asia started to play one of the major roles in shaping markets due to its immense productive powers. China, India, Singapore, Japan, South Korea, and other countries pour goods and services...

Advertising Effect on British Buying Decisions

Overview The research will be done mainly to determine the effects of advertising on United Kingdom citizen’s buying decisions. Several researches have been done but have not completely exposed the major effects advert messages have on consumer behavior in the United Kingdom. The research will survey respondents to collect appropriate...

Images and Messages Patterns About Gender Given by Advertisers in Mass Media

Introduction There is a need to appreciate the fact that in advertising, we cannot escape from media stereotypes. In the mass media industry, stereotypes are regarded as more of codes whose role is to award audiences a common and quick understanding of the available information. However, the use of gender...

Ethics in Advertising: The Importance and Benefits

Introduction The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world. Advertising through social media forums is a pervasive, strong force that defines the attitudes and behaviors of a majority of the population that who impacted by...

The Cult of Celebrity and Its Effect on Society

Celebrities receive such a remarkable level of attention today, and a lot of emphasis and value is placed on their actions. These are mostly the rich and famous and in this mad adoration, the media has given them a colossal amount of coverage, sharing all aspects of their lives to...

“TV, Ideology, and Emancipatory Popular Culture”: General Idea and Sub-Points

Introduction The essay the TV, Ideology, and Emancipatory Popular Culture is written by Douglas Kellner, a famous sociologist. He is famous as a representative of the so-called “third-generation” critical theorists. During his career, the sociologist wrote many articles and essays which were devoted to the role of television in the...

A Look at MySpace

Introduction Any social network that is controlled by a certain form of technology like a website generally looks to please the users and therefore is designed for this sole purpose. Nightingale in her vivid explanation says that, “Industry players maintain an environment where they offer a degree of allegiance to...

News in this Modern World

Introduction The word “news” is defined literally in a variety of ways as “information about important or interesting recent events especially when published or broadcasted” or “broadcast report or news” or “newly received or noteworthy information.” (Thompson 2000, p.598). It is clear that the news is something which appears attractive...

The Video Game Industry: Operating Margin FY 2005-2007

In the not-so-distant past video games catered to a very small market of dedicated young enthusiasts. However, from games like Mario and Pac-Man to the advanced next-generation consoles and video games that exist today, the video game industry has evolved into a global powerhouse. Subsequently, all the members of the...

How Do CRTC and CBC Affect Canadian Media and Culture?

How do CRTC and CBC affect Canadian Media and culture? Canadian culture lacks the presence of a truly public broadcasting network and this anthology revolves around contemporary programming and production facilities. Though the Canadian federal government in the form of media bodies like CRTC has attempted to retain Canadian culture...

Mass Media: Stereotypes Impact on People

Media is a very strong force and it has vices. One of the noted vices of the media is its tendency to stereotype identifiable groups like gender, race, and alternate sexual communities. As a formidable force, these stereotypes distinctively possess an impact on the people of the groups. To understand...

Advertising Ethics: Truth in Commercials

The communicative stimulation was known in ancient centuries. With the help of signs and symbols, as well as inscriptions on the walls traders reported to the citizens about the availability of certain goods on the tray, as well as on future developments, such as the slave trade or fighting gladiators....

Advertising and Gender Roles

Introduction There is a widely held opinion among many sociologists and psychologists that advertisement can be considered an inseparable part of our consciousness. In fact, this statement can be easily substantiated by the statistical data, provided by many researches, according to which, an average American citizen is literally hunted by...

Advertising: Ewen’s “Captains of Consciousness”

Ever since man engaged himself in the business of mass production of products and commodities, the practice of advertising has increasingly taken a central position in informing the lifestyles of people. In our daily endeavors, we are greatly influenced by the advertisements we view on the television or read in...

Poverty in New York City and Media Representation

Introduction Poverty and the widening income divide are complex and recurring issues in the United States. New York City (NYC), which is urban megapolis chosen for this paper, holds one of the highest poverty rates in the country. The poverty rate in the city is at 19.5 percent, while near-poverty...

Comprehensive Review of Video Games: Evaluating Potential Dangers and Benefits

Introduction In recent years the video game industry has become a profitable venture, and games themselves have entered the popular culture as solidly as literature or film. Most people know of popular franchises, even if they have never played a video game at all. Naturally, popularity creates controversy, and the...

Privacy Threats on Social Networks: User Risks

Background Being used by hundreds of millions of people every day, online social networks have become a major platform for communication. Nowadays, such platforms are a popular tool to improve information search and promote social interaction. However, apart from the revolution generated by social networks, they may also pose a...

The Power of a Print Advertisement: Inspiring People to Improve and Evolve

Introduction: The Advertisement The “You Inspire Me to Be Better” advertisement appeared first on January 11, 2019, in the Times of India Newspaper (Mumbai Edition) and fascinated readers with its brevity, minimalism, and expressivity. “You Inspire Me to Be Better” promoted the TATA Marathon, which took place on January 20...

Latinos in US Media: Stereotypes, Values, Culture

Media is one of the most powerful sources of information about people, events, nations, and any type of progress. Though its quality is hard to control, consumers cannot neglect an opportunity but rely on the material they observe in movies and find in articles online. Despite the number of concerns...

Communication and Digital Media Usage

Digital media The use of digital media in political campaigns together with the national elections has been growing rapidly worldwide. ICT is being applied in national political campaigning. The use of ICT for participatory purposes in general is seen to be more likely to occur in contexts that are less...

Analyzing Al Jazeera vs. Al-Hurra: Fakhreddine’s Perspective

Introduction The essay is a critical review of two articles written by Fakhreddine, J., and Merrill, J. titled “Mirror on the Wall: Who is the Best Communicator of Them All-Al Jazeera or Al-Hurra? and “Professionalization: Fusion of Media Freedom and Responsibility” all published back in 2005. Issues to be addressed...

Advertising Promoting Organic Food and Beverages

The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...

The Media Broadcasting of Terror Attacks

Introduction Today, the media plays an important role in the life of any person living in a developed society. We rely on the media for information and entertainment and obtain the vast part of our knowledge about world politics through mass media sources, such as newspapers, television, or the Internet....

Emirates Group: Advertising and Passenger Communications

Executive summary This is a business report on the advertising at Emirates Group. It entails the Group’s strategies and activities on passenger communication, visual services, and advertising. The report discusses the activities of advertising, which include, budgeting factors based on the ROI and accountability, Information, Communications, Entertainment (ICE), flight Passenger...

Persuasion in Health, Sports and Business Ads

Today, the power of persuasion is one of the most important aspects in many organizations. Some companies use persuasion to make people pay more attention to their products and services. Some organizations use this technique to motivate people and provide them with opportunities. Media is the field where persuasion messages...

Impact of Social Media on Interpersonal Relationships: Changes and Trends

The digital revolution is indeed an important phenomenon that completely changed humans’ lives. Before it, the communication between humans was limited to real-time face-to-face or phone conversations and written asynchronous communication (letters, pagers, phone texts). However, nowadays, people tend to communicate through social networks, text sessions, Snapchat, etc. (Wagner, 2015,...

Monica Lewinsky Scandal’s Impact on Hillary Clinton’s Political Image

Introduction Public opinion about a person is usually based on the image created by the media. Politics, celebrities, famous people, and anyone else caught by the lens of a camera become dependent on the information produced by the journalists of all kinds. Media has powerful tools to shape public opinion:...

Analyzing Dove’s Approach to Racism in Marketing New Shower Foam: A Case Study

Introduction Modern media advertising is engaged in various social issues as it strives to focus on the context and customer’s backgrounds to promote products and services. One of the most critical social problems refers to racism that is widely combated across the world yet remains alive in some cases. The...

Advertising: Patriotism and Buyer Behavior

Patriotic advertising is a viable way of appealing to the consumer base. However, it may lead to undesirable adverse effects if applied inappropriately or without alignment with other important determinants of consumer behavior. The following paper presents an overview of patriotism-oriented marketing in the Canadian market and provides an assessment...

Media’s Role in Representing Democracy: Insights into U.S. Political Coverage

Introduction Democracy refers to a system of governance whereby the citizens are allowed to participate in the policymaking process. In a democratic state, the people elect their leaders in a general election. The elected leaders usually represent the public in the process of policy formulation. According to Monten (2005), the...

The Impact of Social Media Technologies

Definition of Social Media Andreas and Michael (2010, p. 59) define social media as internet programs and applications structured from ideas and technological fundamentals which consent to the development and exchange of information. Social media allows for interaction and communication fostered by readily available, accessible and affordable means of communication....

Diet Pepsi Advertisement Explanation

The New Skinny Can Pepsi Ad Analysis: Introduction Pepsi Co. is one of the primary competitors of the Coca-Cola Company, and it has always been trying to develop interesting and appealing advertisements that attract the attention of the audience (Lamb et al. 94). In this case, the Diet Pepsi advertisement...

Social Media Effects on Consumer Behaviour

Introduction Social media creates a platform where businesspeople communicate and/or interact with their customers. Through social media, companies market their products to reach worldwide consumers. Social media platforms are increasingly being caught up in voyeurism, gaze, and shadowing since many people have been connected to the internet, thanks to the...

Social Media’s Growing Importance in Modern Communication Strategies

Introduction Social media (for instance, Facebook, Twitter, and Youtube) has played a key role in the way human beings communicate by enhancing data sharing through considerably trimming barricades of communication. Through social media, persons from diverse areas of the globe are able to note any developments of occasions or events....

Social Media Role: Activism and Revolution

The nature and lifestyle of people in the world have been influenced by social networks. Recent developments in social networks include Facebook, YouTube, and Twitter. Communication of people has been made easy through the removal of communication barriers by social networks. According to Strain, information from any corner of the...

Has Technology Killed Personal Contact?

Technology which has been experienced in almost all sectors has greatly changed our lifestyles in many ways. The benefits of technology to human life are immense, as it is evident in the modern society where everything has become more convenient and easily accessible, due to advances in the trend. However,...

Communication Networks

Communication networks within a firm include wheel network, chain network, circle network, and all-channel network. Wheel network is a form of communication network where information is acquired from one central point to the rest of the employees. There is minimal involvement of employees in the decision-making process as the source...

Media Globalization and Cultural Homogenization: Impacts on Local Traditions and Consumption

Introduction Media globalization refers to the dissemination and popularization of various information that the news conveys and transmits to people worldwide. It involves overcoming geographical boundaries for disseminating text, audio, and video information through three technological innovations: satellite communications, computer networks, and digital coding of text, sound, and images. Given...

Social Media Dangers from Utilitarian and Consequentialist Perspectives

Introduction Social networks are an integral part of modern human life. Unfortunately, if you misuse the Internet, you can develop an inferiority complex and mental disorders like depression. The intended use of social media promotes creativity and allows, for example, designers to share ideas. Although the Internet does not always...

Impact of Violent Video Games on Teenage Brain

Introduction Violence in video games has long been a contentious issue in modern society. Some claim it has little impact on young people, while others claim it might be dangerous. Numerous scholars have been performing studies on the topic, with varied results, and the discussion continues. However, with the introduction...

American Frontier Belief and Popular Culture’s Influence on the Pursuit of Success

Introduction For every nation, ambitions and aspirations are fundamental factors in cultural mentality. In his paper, Shames explores how America has evolved due to American economic expansion and the opening of new territories. According to the author, the frontier idea that Americans will continue to prosper has impacted Americans. I...

Evolution of Radio Broadcasting: From 1934 Yankees–Tigers Game to 2023 Sports Daily

Radio Broadcast in 1934 and Now Broadcasting mirrors time, reflecting the era’s cultural, technological, and social shifts. It is the golden thread of history, linking the 1934 baseball match “Yankees vs. Tigers” on WWJ with the contemporary broadcast “Sports Daily” on KFH Radio from June 28, 2023. They represent two...

Analysis of the Moms Demand Action for Gun Sense in America Ad

Introduction The debate on gun laws and regulations in the US is a contentious and polarizing issue that has continued for decades. The media has become a battleground for this debate, with groups such as members of Moms Demand Gun Action using various tactics to sway public opinion. One of...

Evolution and Personal Impact of Electronic and Printed Mass Media

Evolution of the Two Selected Mass Media Formats Electronic and printed mass media are common information sources for modern people. In the early fifteenth century, Johannes Gutenberg created a movable printing press (Ayuningdyah, 2022). It became a mass press, which, due to developed transportation, was received broadly by the audience....

Abortion Rights and Public Attitude: Analysis of News and Opinion Articles

Introduction The right to abortion is an integral part of civil liberties and fundamental human rights to autonomy. However, in view of recent events, the overturning of Roe v. Wade, the matters that concern abortions have become more acute. While one group of people supports the pro-life concept, emphasizing how...

Gender Roles and Media Influence on Body Image Perception and Mental Health

Understanding Gender Roles and Body Image Standards Gender portrayal has always been a fascinating and significant topic for me. However, the Body Image course provided me with a more nuanced viewpoint on this subject, particularly on the ways that gender roles and standards influence our perceptions of our bodies. The...

Impact of the 2010 Shanghai Expo on China’s Political, Economic, Socio-Cultural, and Environmental Spheres

Introduction Mega-events are significant international occasions that affect the region where they are hosted. The World Expo in Shanghai, held in 2010, is a great example of this event. It presented an excellent opportunity to showcase the latest architectural, scientific, and artistic achievements, which benefited the hosting country. However, organizing...

Impact of Violence in Media on Aggressive Behavior and Societal Effects

Introduction Showing scenes of cruelty and violence in the media is an important topic that has long been discussed. There are a large number of people who believe that violence on the screens can cause violent behavior in people. This can especially affect children who perceive all information overly sensitively...

RT and In These Times Articles on License Plate Data Use: A Comparative Analysis

Introduction Emotional coloring and features of the text construction in mass media affect its perception. RT and In These Times published two articles regarding the use of personal data obtained from car license plate scanners. Both publications claim to be authentic, but use facts to convey a specific position. RT...

Gender Stereotypes in Media: An Analysis of a Fragrance Advertisement

Analyzing Gender Representation Through a Fragrance Advertisement To analyze gender representation in culture, I have chosen a fragrance ad since they tend to use stereotypical features. A scent is usually associated with nonverbal communication, and it should be illustrated with imagery or plot. Therefore, directors are more prone to rely...

Online Advertising Cycle, Types, and Global Impact

Introduction Advertising can be considered the bread and butter of a successful business. In this context, online advertising, also commonly referred to as digital advertising, is the process of promoting products or services via the Internet (The NEEVA Team, 2021). Consequently, the current paper will discuss the cycle of online...

How Only Listening to Big Media Can Affect Opinions

Introduction The abundance of information people currently experience may be both a benefit and a problem. Because of the advent of social media and instant news updates, people have never had such rapid access to information from around the globe. This wealth of knowledge may, however, also be intimidating and...

Fake News, Technology, and the Crisis of Trust in Modern Journalism

Introduction With the emergence of social networking sites and internet news sources, the problem of false information has become a significant concern in contemporary journalism. In his article “Fake News and the Future of Journalism,” Pablo Boczkowski discusses how fake news affects the authority of conventional news sources and how...

ESPN: Sports Media and the Digital Transformation of Fan Engagement

The Role of Digital Technologies in Modern Sports Digital technologies are currently used in all areas of the sports industry, from training and monitoring athletes’ performance and health to broadcasting competitions and accumulating fans’ digital experiences when visiting sports arenas offline and watching online broadcasts. Now and in the past, the...

Critical Perspective on Mass Communication and Media Power

Introduction As I explore a different way of thinking about mass communication, I’m particularly interested in the critical perspective, which is part of a broader alternative approach discussed by Denis McQuail. In a world where communication science is mainly about using numbers and facts, critical theory provides a new and...

Analyzing Frito-Lay, H&M, and Lay’s Ads Through Maslow’s Model: Domestic and International Versions

Analysis of Advertisements Through the Maslow Pyramidal Model Theoretical Foundations According to Abraham Maslow’s hierarchy of needs, a five-tiered pyramid that represents a hierarchy of motivating factors is used to classify human needs. Physiological needs, which include the necessities for life like food, water, shelter, and air, are at the...

Impact of Cyberspace on Social Interaction, Perception, and Democracy

Introduction Cyberspace has played a detrimental role in shaping the nature of social interactions among people worldwide. However, the addiction that forms as a result of the excessive use of social media and news consumption of news plays a cruel trick on many people, particularly in terms of undermining the...

The Impact of Advertising on Social Media: Examples from Instagram, Facebook, and YouTube

Introduction In the Internet era, people can experience negative and positive effects while visiting different sources and social media platforms. Some of them tend to pursue their interests and obtain profits aggressively. In terms of addiction and psychology, the advertisement strategy of particular companies poses a considerable threat to people’s...

Ethical Considerations for Nurses on Social Media: Confidentiality and Professionalism

Introduction Professional conduct is crucial in any job, but there are some spheres where one’s behavior is being assessed even beyond the workplace. Politicians, teachers, nurses, and other professionals have to be careful about what they say or share not only during their working hours but also on their social...

The Impact of Cyberstalking on Victims’ Lives

The Prioritization of Bullying and Harassment in Schools The problem of bullying and harassment in schools has a lower priority compared to other issues, such as absenteeism or non-compliance with the rules of conduct at school; therefore, little attention is paid to this problem in society. Effective learning cannot take...

Social Contagion and Its Impact on Social Networks

Understanding Social Contagion Social contagion is the spread of ideas, emotions, and behaviors through social networks. It is the phenomenon in which people acquire specific views or actions as a result of the impact of their social ties. This may happen among families, civilizations, or any group of interrelated people....

Evaluating the Credibility of a 2023 Healthcare News Article Using the CRAAP Test

Introduction The CRAAP test evaluates sources to determine whether the information in them is current, relevant, authoritative, accurate, and transparent. Texts that do not fit one or more of these characteristics should not be used in scientific research and education. An example that does not pass the CRAAP test is...

The Impact of Advertising on Self-Esteem and Society: Analyzing Through Cultivation Theory

Introduction According to research, the typical person sees between 280 and 310 adverts daily (Zhangboy, 2019). The mass media, mainly advertising in magazines and newspapers, significantly influences people’s everyday lives in today’s society. The most significant destructive impact of the press is that it imposes beauty ideals on society since...

The Adverse Impact of Social Media on Youth: Self-Esteem, Relationships, and Extreme Views

Abstract Social media has evolved as an essential component of our lives, specifically for immature people. This phenomenon has raised a controversy concerning its impact on juveniles. The hypothesis analyzed in this paper is whether social media has a primarily adverse or favorable effect on the young generation. Given the...

Impact of Social Media on News Diversity and Quality: Annotated Bibliography

Research Question How do social media companies’ control over news content affect its diversity and quality, and what steps can be taken to foster a balanced news ecosystem on these platforms? Annotated Bibliography Fletcher, Richard, Antonis Kalogeropoulos, and Rasmus Kleis Nielsen. “More Diverse, More Politically Varied: How Social Media, Search...

Social Media’s Impact on Mental Health: Key Insights from Peer-Reviewed Studies

Introduction New societal trends affect the population’s mental well-being for better or worse. Mental health professionals must remain knowledgeable regarding these shifts and be able to respond appropriately to issues that may take a toll on people’s psyche. Social media is essential in modern society as online interactions become more...

Enhancing Media Literacy with the Center for Media Literacy’s Five Key Questions

Description of the Media Literacy Website Section The chosen website is the Center for Media Literacy (CML, https://www.medialit.org/). It provides a multitude of resources aimed at enhancing media literacy. One particular section that stands out is their “Five Key Questions That Can Change the World.” These five questions are: Who...

Analysis of Media Coverage on New Mexico’s Gun Control Order

Introduction Gun control is one of the major current issues, and the most recent argument has centered around New Mexico. The state’s governor, Michelle Lujan Grisham, has lately ordered for firearms to be banned from being carried in Albuquerque’s public places for a month (“Gun owner,” 2023; “New Mexico,” 2023;...

The Representation of Religious Heroism in Cinema: Jewett and Lawrence’s Discussion of Stereotypes

Introduction In the chapter “Heroes and Superheroes,” Jewett and Lawrence discuss heroism communicated through cinema. The chapter’s main argument is that cinematography has given a more profound representation of religious heroism (Jewett and Lawrence 384). In addition, the authors argue that heroism in cinema encourages religiously insightful behavior in the...

Robert Downey Jr.’s Journey Through Addiction and Recovery

Introduction The harrowing battle against addiction transcends social status and fame, affecting individuals from all walks of life. In the realm of celebrities, where the spotlight amplifies successes and struggles, one name stands out for the inspirational recovery story: Robert Downey Jr. His transformation from the depths of addiction to...

Media Literacy and Bias in the Coverage of the TikTok Ban

Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...

The Negative Effects of Social Media on Mental Health, Social Connections, and Productivity

Topic Sentence Our dependency on social media has had a significant negative impact on our daily lives, harming our mental health, social connections, and productivity. Introduction In today’s technologically advanced civilization, social media has become firmly interwoven in our lives. However, there are many negative consequences to our reliance on...

Instagram’s Impact on Self-Improvement and Self-Esteem Evaluation

Introduction In today’s world, social networks play an important role in human lives. Instagram is one of the most popular social networks, and many people use it to seek recognition and assert their self-reliance. In this post, we will discuss some of the motivations for self-improvement and self-assessment using the...

The Dual Impact of Social Media on Mental Health: Benefits and Drawbacks

Introduction The rise of social media use in the past decade has significantly impacted our lives. Social media platforms allow people to connect, share, and create content unprecedentedly. However, there is an increasing debate about how this technology affects mental health. While social media provides a variety of benefits, it...

Fake News Proliferation: Awareness, Identity, and Impact

Apuke, Oberiri Destiny, and Bahiyah Omar. “Fake News Proliferation in Nigeria: Consequences, Motivations, and Prevention Through Awareness Strategies.” Humanities & Social Sciences Reviews, vol. 8, no. 2, 2020, pp. 318–327. This article discusses fake news in the Nigerian context and the importance of awareness strategies, relying on the teaching experience...

Bailey Sarian: Exploring the Impact of True Crime and Makeup on YouTube

Introduction to the Influencer The focus of this work is the study of an influencer named Bailey Sarian. She is a YouTuber and influencer who has more than six million subscribers on YouTube, and the average number of views on each of her videos is from one to three million....

The Impact of Fake News: History, Elements, and Solutions for Today’s Users

Introduction During the last several decades, people have been obsessed with creating their rules, standards, and qualifications and following the principles of democracy, free will, and independence. However, such confidence and persistence make them vulnerable to a serious, primarily invisible threat known as fake news. Social media and other online...

The Benefits and Risks of Super Bowl Advertising for Established and New Brands

Evaluating the Effectiveness of High-Cost Advertisements for New Companies Spending millions on Super Bowl commercials can be a beneficial practice for established brands in case they present a specific function or innovation. For instance, this year, Google Pixel 7 demonstrated the ability to edit photographs on their phones in real-time...

Gender and Sexuality in Rap Music: Herd’s Systematic Review

Introduction The article to be analyzed is “Conflicting Paradigms on Gender and Sexuality in Rap Music: A Systematic Review,” written by Denise Herd and published in the Sexuality & Culture scholarly journal in 2014. The author argues that in literature dedicated to sexuality and gender in rap music from several...

The Glens Centre: Social Media Content

Introduction The Glens Centre in Manorhamilton, County Leitrim, Ireland, is a cultural and performing arts venue. The company was established in 1995, and the non-profit now calls a former Methodist church home (The Glens Centre, n.d.). The center offers a variety of artistic programs in the areas of music, theater,...

The Role and Responsibility of Media in Modern American Society

The media plays an essential role in the information space in modern American society. Traditional news and social media have a vast audience that informs about current events and trends. However, there has been a growing interest in how accurate and reliable the information provided by the media is. Traditional...

Overcoming Challenges in the Forever Young Advertising Campaign

Introduction The Leo Burnett Decentralization Solution proposes a shift towards decentralization efforts to help “Forever Young” successfully launch its product. The problems identified are the limited creativity and lack of common goals in managing virtual teams, the lack of cultural awareness in the Canadian market, and communication challenges within and...

The Light of the Online Filter Bubbles Phenomena

Today, most people take Internet search as an everyday task, without paying much attention to the process. However, this is not a sufficiently conscious approach, especially for people who plan to work in the field of media or information provision. A more quality-oriented approach requires information seekers to apply information...

Exploitation of Content Producers

The invention of the Internet and the social media websites such as Facebook and Instagram have changed the way people communicate, with the traditional means of communication being replaced by the technology-based platforms. The young generation has specifically embraced social media as a communication tool. They tend to shun the...

Unpaid Content: The Case of Facebook

In the social economy, content is produced by users rather than by the owners of a website such as Facebook or Instagram. Most people welcome the ability to freely use these content-sharing platforms to keep in touch with their friends, share pictures, or even write content for others as on...

Gennady Golovkin and Luis Manuel Otero Alcántara: The Cultural Events

Cultural events define the course of society by bringing something new and life-changing. They can range from art to sports to music, but they tend to represent a specific culture on the global stage. The given research-based paper will focus on two cultural events which took place within the last...

The Popularization of Social Media

Introduction The social infrastructure changes in response to each advancement in technology. The popularization and near worldwide dissemination of social media have meaningfully impacted modern society. Today, a global community is formed through social networking services as people from different parts of the world can engage with each other. Discussion...

Facebook Ad Boycott: Social Media Advertising

In my opinion, by joining the Facebook ad boycott, companies make a significant contribution to social responsibility efforts. Zuckerberg’s networks are effective marketing platforms for large businesses. When well-known corporations, such as Starbucks and Coca Cola stop using Facebook for the purpose of promoting social agenda, it is a sign...

Networking Schemes in Riverside, California

Introduction Riverside is one of the fast-developing cities in the United States, and the main networking opportunities in this location can be conferences, meetups, and informational interviews, for example, Moreno Valley Regional Job Fair and Business Opportunity Meetings provide ground for career development, exchange of experience, and seeking new business...

The Connection Between School Shootings and Media Coverage of Violence

Introduction Over the past few years, there has been an increase in media coverage of violent crimes and events all over the world. At the same time, the number of school shootings grew, which raised questions about whether the reporting of violent crimes may have pushed teenagers to commit them...

PR and Media Academy: How to Get Yourself the Media You Deserve

Introduction PR and Media Academy: How to Get Yourself the Media You Deserve is the title of a video that provides advice for real estate agents on how to handle public relations. Tristan Ahumada hosts the Lab Coat Agents, and their guest is Christine Haas, a public relations mogul, TV...

The Kingdom of Heaven: Event Description

The Kingdom of Heaven is like a great big event to which everyone is invited. There are no exclusions, no VIP lists, and no dress codes. It does not matter if you are rich or poor, young or old, sad or happy, everyone is welcome, and everyone is celebrated. In...

Associated Press News Site Evaluation

Introduction We live in the information age where collection and distribution of news articles is not confined only to media houses. The world’s famous media sites have incorporated social media and private reporters who collect and submit news without proper authentication. The Associated Press is undoubtedly one the most prominent...

Social Media in Healthcare Marketing

The role of social media has grown increasingly over the past decade, with some of the best-known social media sites having morphed into massive promotional platforms of a range of organizations. Similarly to other businesses, healthcare organizations can use social media to their advantage in order to advertise their services...

Social Dilemma: Should We Regulate Social Media?

Technological advancement has made our lives significantly more manageable, from transport, healthcare, and telecommunications to money transfer, among others. Nonetheless, there have been issues that have emerged because of digital inventions. On that point, this article discusses the effects of social media on our lives and whether it needs regulation....

The Role of Media in Creating Mass Opinions in the US

Introduction The mass media – both traditional and social – are an important component of the mass communication of society, which acquires special significance in the post-industrial era. The media carries various socio-political roles: organizing, unifying, consolidating society, educating and informing masses, and others. However, it can also play a...

The Aspects of the Drug Use and Media

Introduction Media can influence youth drug and alcohol use by portraying the use of these substances in a positive or glamorous light or by depicting characters using them without experiencing negative consequences. This can lead to the normalization of drug and alcohol use among the youth and can make it...

Effect of Brooklyn Nine-Nine Show on Perception of Police

Nowadays, people interact daily with many media sources that depict specific workplaces. This interaction creates many biases toward some professions that can lead to group polarization, intolerance, or unjust treatment. One such media manifestation is Brooklyn Nine-Nine, an American situational comedy that portrays a police station where employees deal with...

The Role of Social Media in American News Media

In recent decades, primarily due to the digitization of communications, the role of the media in society has evolved. In the past, consumers were forced to rely mainly on information produced, disseminated, and regulated by institutions like companies and major news organizations. These organizations decided which topics and stories were...

Social Media, Body Image, Mental Health, and Social Comparisons

Introduction Social media is a part of everyday life for the majority of people on the planet. Accessible from computers and smartphones, it allows for instant messages, sharing photos and images, and offering stories of one’s life and success to others. At the same time, social media has become a...

Cosmopolitan vs. Maxim Magazines

Introduction The Cosmopolitan magazine is a widely recognized journal that showcases social topics in pictorial and descriptive forms. The magazine has about 64 global editions, each written in a different language to cater to a diverse target audience (Vicente, 2022). In addition to this Cosmopolitan, Maxim magazine has gained prowess...

The Representation of the Violence in the Media

Introduction The media is increasingly featuring content full of violence, including intimidation and the use of physical force. Different forms of media, including video games, movies, news, and films, are presently orchestrated to feature actions used to hurt, damage, or kill other people or animals. The presence of such content...

Social Media as a Tool for Depression Detection

Nowadays, many psychologists and other mental health care professionals are concerned with the problem of the significant influence of social media on the development of depression, especially in adolescent populations. Moreover, enormous efforts are put into understanding this issue more comprehensively and seeking ways to prevent this condition. The chosen...

The Adolescents’ Social Media Use

The research problem that I am going to explore pertains to the effects that adolescents’ active social media (SM) use has on society. Having reviewed the readings for Unit 6, I engaged in the preliminary analysis of the previously selected general topic to formulate a specific problem to explore. My...

Kohl’s “Spring Into Action” Clip: Advertisement Analysis

The selected advertisement for this report is the 2021 Kohl’s “Spring into Action” clip. The video features an employee delivering a package to the house of a family, outside a young girl is drawing on the sidewalk with chalk (King, 2021). The clip depicts neighbors playing and jumping through the...

Body Image in Media Representation

Introduction Body image is how people make judgments concerning their bodies. Since they are exposed to many media images, these media images emerge as the basis for some of the comparisons to others. Hence, people are bombarded with billboards, magazines, and videos that inform them what they need to strive...

How Post-Media Literacy Affects Society

Andrea Simionato & Karen A. Donnachie AI Seems to be a Verb (2022), Web. The research attempts to uncover some of the embedded processes and possible biases of A.I. The authors have a large number of published articles and other works on automated reading and the evolution of literature media....

Social Media’s Impact on Mental Health Conditions

Introduction Social media usage has become widespread in the last ten years globally. Platforms such as Facebook, Instagram, Twitter, and Snapchat are popular with the majority of individuals. Anxiety and depression among teenagers are on the rise, which can be blamed on an increase in the time spent on the...

Social Media’s Multifaceted Impact on Mental Health

Introduction Social media is a ground-breaking online platform that fundamentally alters how people view the world and has integrated into our culture. Social media is more important for daily social interaction due to the development and growth of technology. The importance of social media in today’s world can be understood...

Social Media’s Impact on Psychological Distress

This systematic study examined the impact of social media usage on depression, anxiety, and psychological distress among teenagers. The results were categorized into four core contexts: time spent, activity, investment, and addiction. There was a correlation between all dimensions and depression, anxiety, and psychological discomfort. As a result of the...

Network Effects on Digital Advertising Markets

Introduction Network effects play a critical role in the development of digital advertising markets, frequently giving a significant competitive advantage to established companies. In the advertising sector, Google is the most notable example of a company that everybody knows about. This popularity creates a powerful network effect, attracting more and...

Weaponized Information and Its Impact on Society

Introduction The form of the information presented is equally important as the content because it determines the audience’s attitude to the articulated facts. For instance, it is possible to manipulate the target audience’s feelings to achieve the set goals. Showing the picture of the child standing in front of the...