1349 samples of this type
The first success factor for the mega-event that contributes to both economy and tourism is repositioning by employing innovations. By utilizing the 1964 Olympic Games in Tokyo to promote its new technologies, Japan established an image of a leader and proceeded to host mega-events (Dubinsky, 2019). Japan was able to...
There has been an increase in social media platforms in the recent past. This is due to the increasing innovation and the technological advances experienced globally. The majority of the global population is becoming addicted to social media platforms such as; Facebook, Instagram, Twitter, and even video games (Newport, 2019)....
Introduction In the present day, social media space may be characterized by digital activism that has both positive features and negative consequences. Digital activism that is also called social media or online activism is a particular form of civic activity that is conducted through the internet and digital media. In...
Fyre festival 2017 organizers should have considered having a quality assurance team to enhance the event’s success. For a project to be successful, it has to deliver quality that exceeds customer expectations while also considering the costs. A quality assurance team plays a significant role in avoiding mistakes in the...
Introduction In Texas, the governor can sway public opinion as well as direct and influence the actions of other officials on multiple powers that the legislature confers to him or her. These are the informal powers conferred to the occupant of the seat of the state governor. Noteworthy, these powers...
Introduction All forms of media, including their written and visual variants, are used to relay messages. Be it a single individual, a group, or an entire community, various forms of media can be used to transfer information from one party to another. However, it should be noted that any form...
Public speeches can be pretty challenging tasks since the speakers should attract attention and convey the message understandably. They need to understand the audience, determine the theme for the address, choose the appropriate style, and make other preparatory efforts. This paper examines the features of Oprah Winfrey’s speech during Harvard...
Media Sociology: An Introduction The module looks at the media content and factors that shape it in our society. It looks at the internal and external factors that may influence media content and why this may be necessary. Media content is not a true reflection of issues within the society....
Introduction The Internet plays a significant role in an individual’s daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of...
Introduction Facebook is still one of the leading social networks. This application allows people to interact at various levels (Mihee, 2016).’The Effects of Physical Attractiveness and Political Affiliation on Facebook Friend Acceptance’ article aims to identify some patterns between human attractiveness and political interests. The article also tries to answer...
One of the primary ways to use statistics is through advertising. On the one hand, numbers can help a supplier of goods and services convince customers of their value. However, it works only if the numbers are used properly. On the other hand, misinterpretation of information can be used to...
The existing media system evolved gradually: at first, there were only newspapers and magazines. In the nineteenth century, information services were added, and in the twenty-first century, radio stations and television. Mass media aims to shape public consciousness using organizational and technical complexes that ensure the rapid transmission and mass...
This paper aims to describe journalistic mistreatment of crime victims, their relatives, and witnesses. The assessment is based on the model proposed by Emilio Viano, who argues that journalists may immensely imperil the safety of the victim and his or her mental health (Viano, 1992). We have viewed news reports...
These days, advertising is intended not only to fulfill the function of promoting a particular company but also to present a form of art, so its analysis is a matter of specific interest. Professionals apply a significant number of impressive methods, and one of them is their focus on Super...
Article Choice I chose four advertisements, as they appeared to be engaging in terms of the social science questions they identify and address. Each ad represents different products – toothpaste, locks, beer, and a Red Cross campaign. However, they are all united by the various social representation of individuals, their...
Social networks have become integral parts of everyday life, thus facilitating the exchange of information, including personal and professional. Communication through digital methods is efficient and convenient because of the capacity to connect instantly to another party. However, despite its convenience and the widened opportunities for information exchange, social networks...
These days, the media have turned from a simple tool of searching, processing, and transmitting information into means that control and transform a person’s inner, mental world. Instead of expanding the horizons of the development of human awareness, giving it sovereignty and independence in judgments, modern media are increasingly manipulating...
The Coors Light beer ad was created and released in 2011. It portrays three gay men who are dancing behind the company’s logo and the slogan “Out Is Refreshing.” One of them is holding a bottle of beer in his hand while another is touching his partner’s arm. A small...
A deceptive advertisement is one that contains any deceptive information related to the object of the advertisement and/or the advertiser. Misleading advertising is an advertisement that lacks some of the essential information about the advertised product, about the conditions for its purchase or use, if the meaning of the information...
The media plays an indispensable role in the spread of information to people around the world with the purpose of entertaining, educating, or informing. Therefore, how such information is presented to the intended audience matters significantly if the message is to be passed effectively. Specifically, media leverages the power of...
Today, the role of advertising in modern marketing is becoming more and more significant. The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system. A characteristic feature of modern advertising is the acquisition of its unique role due to...
Introduction Media and its advertising opportunities are essential components of any marketing strategy. Marketing strategies, in turn, employ advertising campaigns as tools for raising brand awareness and increasing sales of a product or service. This paper considers five constituents of media planning as well as steps for selecting a media...
Social media is a relatively new concept in a modern world. It combines technology and social tendencies to enhance interaction through Internet-based gadgets and applications (Luxton, June, & Fairall, 2012). Through social media platforms, users can create and exchange their own content irrespective of time and distance. Social media consist...
It is hard to disagree that the media is the most important source of information. Almost all people learn about what is happening in the world via newspapers, various magazines, and TV reports. However, the major drawback is that the media is not always honest and trustworthy; hence, one has...
Social media has gained a hugely important role in nearly every possible facet of people’s lives, including employment and work. Thus, a new trend in HR has been created, suggesting that social media can be used to announce employment-related decisions, including hiring and firing ones (Albert, Da Silva, & Aggarwal,...
Introduction Sex, gender, and sexuality often appear in advertisements for various products. It is so because these phenomena have a robust impact on people, and Carl’s Jr burger advertisement with Paris Hilton is a suitable example. It depicts two young and sexy women who are washing a car and eating...
For a long time, scholars have understood the significant role that the media play in influencing public opinion and giving shape to the perceptions that people have about the world. But on the other hand, the debate about how influential the media are is clear even from the studies that...
Media violence presents a risk to public health, and it contributes towards having an increased level of violence and aggression in the real world. Research indicates that fictional film and television violence lead to having short-term as well as a long-term increases in violence and aggression among the young viewers...
Introduction The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world. Advertising through social media forums is a pervasive, strong force that defines the attitudes and behaviors of a majority of the population that who impacted by...
Video games are used to entertain children but the quality of the game should be taken care of so that they do not make children become violent. Parents need to take care of their children by choosing the video games they purchase with great care because; if the games have...
Introduction Over roughly five or so decades ago, not even the most far-fetched of positive idealists could have foreseen how rapidly technology, and especially in the information sector, would grow. The epitome of this growth is perhaps the Internet, a vast field of boundless information that can be accessed by...
Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand generally incorporates an element that is meant to generate an appeal or a similar sense of motivation...
In the modern society, mass media acquire greater and greater importance with every year. The influence that mass media of different kinds have in the modern human community is difficult to overestimate as far as even the most serious political and social events are not only reported but often decided...
Abstract This paper takes the article in the New York Times “Nothing Sells Like Celebrity” by JULIE CRESWELL as a starting point to discuss the appearance of the celebrities in ads as a business, which is a pure commercial junction. The paper addresses many aspects of this business in terms...
Introduction As an integral part of modern society, media is an essential phenomenon that performs critical functions, such as the production and communication of meaning. The variety of media forms enables conveying the meaning across time and space by words, sounds, images, and interfaces. The media forms produce and communicate...
Many topics that are widely discussed in modern society have both supporters and those who have an opposing view. It is vital to be able to assess the opinions of both sides in order to create a cohesive viewpoint on a subject. The use of social media and its impact...
The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy. In the beginning, viewers get to see an old man entering the bedroom with his wife laying on the...
The truth is that many modern people cannot imagine their life without the Internet. When a question arises, a person takes a smartphone, surfs the web, and finds an answer in a matter of seconds. Such progress should not be ignored and must be used properly. However, it is important...
Introduction Nowadays, the media often presents idealized images of life in America, which may make the viewers feel inadequate and underachieving. As one of the marketing institutions, advertising is compelling in this regard. In an attempt to sell a product or a service, it shows the consumers how their lives...
When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend “figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior you’re hoping for” (O’Rourke, 2019, p. 6)....
The widespread use of social media platforms like Facebook, Twitter, Pinterest, Instagram, and WhatsApp has changed the way people communicate. These platforms facilitate communication, collaboration, content sharing, and interaction. However, they are detrimental to effective communication between people. Social media has negative effects on real-life communication because it decreases the...
Racism is one of the most controversial topics in America and other places around the world. For many decades, the issue has been widely discussed in the fields of politics, religion, and education. However, the situation has worsened with more covert misrepresentation of racial and ethnic minorities in films, television...
Introduction With the development of IT technologies, Internet advertising has evolved, too. Such companies as Google and Facebook are constantly changing, adjusting to the new conditions so that their advertising platforms work. Today, digital advertising utilizes many techniques based on programs that detect, track, and analyze the actions and reactions...
Factors which Helped Whitiker Escape Poverty and Moved up Middle-Class “Angela Whitiker’s climb” is a June 12, 2005 publication in The New York Times and has been authored by Isabel Wilkerson. The article describes the life of a woman who rose from a class of poverty to a middle class...
Theory Question Assuming someone comes across illegal activities within my organization that directly does not fall under my responsibilities or does not relate to her department, she finds herself in a dilemma. What should she do? Should she blow the whistle or not, and if yes, then what procedure should...
Introduction It is clear that marketing strategies are evolving alongside the development of technology and society. New trends in marketing differ significantly from conventional ones. Thus, meerkat advertising can be regarded as a new approach. It is necessary to note that the campaign fits the conventional objectives (informing, reminding, persuading)....
Introduction Statement of Research Issue This research investigates media for social change may be used to create an environment where people can engage in the public realm, mediate disagreements, and encourage civil debate. For an informative analysis, I have included my personal view on media power and discussed communication as...
Changes in Media History and Links to Consumer Culture The content that is released to users has been evolving since the 20th century following the influence of technology on mass media agencies. Due to the changes that have been observed in media history, the impact has been felt in various...
Sex is a news value that journalists give much attention to. However, the coverage of sex subjects present journalists with lots of decisions to make, some of which are of ethical concerns, yet others are dangerous, with some still being categorized as embarrassing. The public normally has the right to...
Introduction Imaginary worlds created by the movie and game industry are fascinating. Modern technologies allow creating masterpieces of science fiction, fantasy, historical movies, and others as well as real video games that can give much more than movies can. Video games are interactive; they provide a gamer with an opportunity...
In the modern world of global environmental crisis, it becomes clear that nothing may be done in the same way it was earlier. People, not long time ago focused mainly on the satisfaction of their consumer needs, pleasure and entertainment with disregard of nature, gradually come to an understanding that...
Social networks construct and reinforce normative conceptions of femininity and women’s appearance. According to O-Neill (2014), “young women and girls are under more pressure than ever before to look a certain way” (para. 1). Older women are not an exception to this rule. López-Guimerà, Levine, Sánchez-Carracedo, and Fauquet (2012) state...
Human beings are usually “attached” to specific cultural or racial groups. Every country or society has different cultural groups. Some of these cultural groups encounter various challenges, such as discrimination, prejudice, and “communication barriers.” However, it is mandatory for individuals in a society to communicate with one another. This explains...
Introduction Arabs started to pay attention to media in the Middle East after the establishment of Al-Jazeera. Prior to this, they considered the information they got from the media in their own nations biased as it only provided speeches of their prominent leaders as well as the reports of their...
Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...
Introduction This paper will delve into the changes that the social media landscape has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S....
Introduction The Internet has replaced traditional methods of carrying out the business long ago. People started using it as a primary source of information, which is why it became an integral part of their marketing activities (Alonzo 2006). Internet and interactive media are now especially frequently used in e-commerce: “Consumers...
Introduction TikTok is no longer just an application but a cultural phenomenon that has become the leading platform for communication for a whole generation worldwide. It is worth noting that TikTok is a social media platform that enables users to create and share music videos, engage in live streaming, and...
Introduction The benefits and drawbacks of social media are constantly debated. By a show of hands, how many people here use social media for at least one hour each day? Judging by the number of hands raised, most of us regularly use social networking sites. In Table 2 below, Turner...
Introduction To attain the goals and objectives set, organizations need to develop appropriate ways to set these goals. They can accomplish this by either advertising or boosting their products to increase sales. The health sector is one of the many sectors switching to social media influences as a marketing and...
Abstract This essay examines how negative stereotypes and discrimination can be seen in social media posts, concentrating on two tweets that suggest black American women are unsuitable for marriage. The user base of the chosen site, Twitter, is diverse, allowing for a thorough investigation of the influences and demographics on...
Introduction Among the wide variety of types of entertainment in the modern world, books and films continue to hold a leading position, despite the introduction of new technologies in this area. The popularity of these two types of leisure is mainly due to their relative accessibility and variety of genres....
Introduction The declaration of COVID-19 as a public health crisis presented significant challenges that affected people worldwide. The first reported incidence was in China, and subsequently, on March 2, 2020, one person was confirmed to be positive for the virus in Saudi Arabia. Nine days later, on March 11, 2020,...
Introduction Modern trends in social development are characterized by the massive spread of new consumer habits in the use of information resources and the transformation of communicative interaction practices. Under these conditions, social networks have become the dominant platform for building and maintaining social relationships. Now, one can quickly share...
Evaluation of Source Credibility and Relevance This essay explores the impact of social media on adolescents, looking at both the positive and negative aspects of the influence. For this purpose, a peer-reviewed article was chosen from the medical journal Mental Health titled “Social media and adolescent mental health: the good,...
Introduction Social media (SM) networks have become critical recruitment tools in human resource management. The recruiters use platforms such as LinkedIn, Facebook, Twitter, and Instagram to find the right talent for their organizations. Job seekers are using the same networks, but mainly LinkedIn and Facebook. Statistics show that 57% of...
Abstract The article examines how social networks influence the boundaries of social change. The study was conducted on a Saudi Arabian model firm using Twitter, Facebook, Instagram, and YouTube to empower women and members of cultural communities. The research led to the definition of four stages for addressing social problems:...
Main Ideas The main idea of the text “Dangers and opportunities of direct-to-consumer advertising” is that the average American television viewer spends significantly more time watching drug advertisements than they do seeing their primary care physician, up to nine drug commercials per day and roughly 16 hours per year (Parekh...
Introduction Social networks are an integral part of modern human life. Unfortunately, if you misuse the Internet, you can develop an inferiority complex and mental disorders like depression. The intended use of social media promotes creativity and allows, for example, designers to share ideas. Although the Internet does not always...
Introduction For every nation, ambitions and aspirations are fundamental factors in cultural mentality. In his paper, Shames explores how America has evolved due to American economic expansion and the opening of new territories. According to the author, the frontier idea that Americans will continue to prosper has impacted Americans. I...
Radio Broadcast in 1934 and Now Broadcasting mirrors time, reflecting the era’s cultural, technological, and social shifts. It is the golden thread of history, linking the 1934 baseball match “Yankees vs. Tigers” on WWJ with the contemporary broadcast “Sports Daily” on KFH Radio from June 28, 2023. They represent two...
Evolution of the Two Selected Mass Media Formats Electronic and printed mass media are common information sources for modern people. In the early fifteenth century, Johannes Gutenberg created a movable printing press (Ayuningdyah, 2022). It became a mass press, which, due to developed transportation, was received broadly by the audience....
Introduction The right to abortion is an integral part of civil liberties and fundamental human rights to autonomy. However, in view of recent events, the overturning of Roe v. Wade, the matters that concern abortions have become more acute. While one group of people supports the pro-life concept, emphasizing how...
Understanding Gender Roles and Body Image Standards Gender portrayal has always been a fascinating and significant topic for me. However, the Body Image course provided me with a more nuanced viewpoint on this subject, particularly on the ways that gender roles and standards influence our perceptions of our bodies. The...
Introduction The following essay compares two editorial pieces reflecting opposing perspectives on school lunch rules. Examining the reasoning provided by both authors can help find all the relevant points that make it possible to understand all the causes and consequences of the problems. The opening piece, “Fed or Fed Up?...
Introduction Anti-drug campaigns, such as the well-known “Just Say No” campaign, were in full swing during the 1980s. In the cartoon clip, Michael Jackson’s anti-drug song is one of the most well-known “Just Say No” campaigns. The first involves famous rock stars and children working together to combat the adverse...
Summary The media sector is one of the most significant areas in many countries. In Qatar, this area has developed remarkably rapidly in the last nine years and has taken a predominant position in society. The primary function of the media sector is to provide opportunities to disseminate information among...
Introduction Vast media types nowadays tell people about important information and changes. While some prefer video or radio, others read articles and newspapers. It is essential to claim that the source type will significantly impact the objectivity and precision of the depicted information. This essay attempts to put The BBC...
Context for the Image In Japan, the tragedy of March 11, 2011, is a proven fact with indisputable evidence. However, any speculation about the consequences of the disaster is still only speculation because there is no traceable connection between the effects of atomic energy on all living things. In Figure...
Introduction Emotional coloring and features of the text construction in mass media affect its perception. RT and In These Times published two articles regarding the use of personal data obtained from car license plate scanners. Both publications claim to be authentic, but use facts to convey a specific position. RT...
Analyzing Gender Representation Through a Fragrance Advertisement To analyze gender representation in culture, I have chosen a fragrance ad since they tend to use stereotypical features. A scent is usually associated with nonverbal communication, and it should be illustrated with imagery or plot. Therefore, directors are more prone to rely...
Background Empirical research is a primary study in which the authors collect data on a phenomenon to test theories or hypotheses. Analyzing such studies is essential to students as it helps them understand the various sections, content, and writing of a scholarly paper. In their article, “Negative Social Comparison on...
Introduction The abundance of information people currently experience may be both a benefit and a problem. Because of the advent of social media and instant news updates, people have never had such rapid access to information from around the globe. This wealth of knowledge may, however, also be intimidating and...
Introduction With the emergence of social networking sites and internet news sources, the problem of false information has become a significant concern in contemporary journalism. In his article “Fake News and the Future of Journalism,” Pablo Boczkowski discusses how fake news affects the authority of conventional news sources and how...
The Role of Digital Technologies in Modern Sports Digital technologies are currently used in all areas of the sports industry, from training and monitoring athletes’ performance and health to broadcasting competitions and accumulating fans’ digital experiences when visiting sports arenas offline and watching online broadcasts. Now and in the past, the...
Introduction As I explore a different way of thinking about mass communication, I’m particularly interested in the critical perspective, which is part of a broader alternative approach discussed by Denis McQuail. In a world where communication science is mainly about using numbers and facts, critical theory provides a new and...
Analysis of Advertisements Through the Maslow Pyramidal Model Theoretical Foundations According to Abraham Maslow’s hierarchy of needs, a five-tiered pyramid that represents a hierarchy of motivating factors is used to classify human needs. Physiological needs, which include the necessities for life like food, water, shelter, and air, are at the...
Introduction Cyberspace has played a detrimental role in shaping the nature of social interactions among people worldwide. However, the addiction that forms as a result of the excessive use of social media and news consumption of news plays a cruel trick on many people, particularly in terms of undermining the...
Introduction In the Internet era, people can experience negative and positive effects while visiting different sources and social media platforms. Some of them tend to pursue their interests and obtain profits aggressively. In terms of addiction and psychology, the advertisement strategy of particular companies poses a considerable threat to people’s...
Introduction Professional conduct is crucial in any job, but there are some spheres where one’s behavior is being assessed even beyond the workplace. Politicians, teachers, nurses, and other professionals have to be careful about what they say or share not only during their working hours but also on their social...
Choice of Media Media literacy is an essential aspect of life in today’s society. Even though content creators should adhere to ethical standards, they often shift content analysis to consumers. This study is analyzed by the episode from the TV show Black Mirror, ” Smithereens,” and the article “You Deserve...
Understanding Social Contagion Social contagion is the spread of ideas, emotions, and behaviors through social networks. It is the phenomenon in which people acquire specific views or actions as a result of the impact of their social ties. This may happen among families, civilizations, or any group of interrelated people....
Introduction The CRAAP test evaluates sources to determine whether the information in them is current, relevant, authoritative, accurate, and transparent. Texts that do not fit one or more of these characteristics should not be used in scientific research and education. An example that does not pass the CRAAP test is...
Introduction According to research, the typical person sees between 280 and 310 adverts daily (Zhangboy, 2019). The mass media, mainly advertising in magazines and newspapers, significantly influences people’s everyday lives in today’s society. The most significant destructive impact of the press is that it imposes beauty ideals on society since...
Abstract Social media has evolved as an essential component of our lives, specifically for immature people. This phenomenon has raised a controversy concerning its impact on juveniles. The hypothesis analyzed in this paper is whether social media has a primarily adverse or favorable effect on the young generation. Given the...
Research Question How do social media companies’ control over news content affect its diversity and quality, and what steps can be taken to foster a balanced news ecosystem on these platforms? Annotated Bibliography Fletcher, Richard, Antonis Kalogeropoulos, and Rasmus Kleis Nielsen. “More Diverse, More Politically Varied: How Social Media, Search...
Introduction New societal trends affect the population’s mental well-being for better or worse. Mental health professionals must remain knowledgeable regarding these shifts and be able to respond appropriately to issues that may take a toll on people’s psyche. Social media is essential in modern society as online interactions become more...
Description of the Media Literacy Website Section The chosen website is the Center for Media Literacy (CML, https://www.medialit.org/). It provides a multitude of resources aimed at enhancing media literacy. One particular section that stands out is their “Five Key Questions That Can Change the World.” These five questions are: Who...
Introduction Gun control is one of the major current issues, and the most recent argument has centered around New Mexico. The state’s governor, Michelle Lujan Grisham, has lately ordered for firearms to be banned from being carried in Albuquerque’s public places for a month (“Gun owner,” 2023; “New Mexico,” 2023;...
Editorial Summary Firestone, D. (2023). Fox News remains an aberration in American journalism. The New York Times. For the purposes of this paper, Firestone’s (2023) editorial claiming that Fox News must be held responsible for their work that deceives viewers and causes defamation was selected. The author refers to the...
Introduction In the chapter “Heroes and Superheroes,” Jewett and Lawrence discuss heroism communicated through cinema. The chapter’s main argument is that cinematography has given a more profound representation of religious heroism (Jewett and Lawrence 384). In addition, the authors argue that heroism in cinema encourages religiously insightful behavior in the...
Introduction The TV series “Black Mirror” is an almanac of satirical stories reflecting modern society and its future. It refers specifically to the evolution of human nature in the condition of global digitalization. The first episode of the third season, called “Nosedive,” follows the character of Lacie, who lives in...
Introduction The harrowing battle against addiction transcends social status and fame, affecting individuals from all walks of life. In the realm of celebrities, where the spotlight amplifies successes and struggles, one name stands out for the inspirational recovery story: Robert Downey Jr. His transformation from the depths of addiction to...
Introduction Journalism is a complex profession that assumes various particular spheres of information transfer. Among the most exciting materials are those depicting sports events. Sports broadcasting is widely popular worldwide and has millions of fans in many countries. This paper will consider two significant companies, ESPN and HBO Real Sports,...
Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...
Topic Sentence Our dependency on social media has had a significant negative impact on our daily lives, harming our mental health, social connections, and productivity. Introduction In today’s technologically advanced civilization, social media has become firmly interwoven in our lives. However, there are many negative consequences to our reliance on...
Introduction In today’s world, social networks play an important role in human lives. Instagram is one of the most popular social networks, and many people use it to seek recognition and assert their self-reliance. In this post, we will discuss some of the motivations for self-improvement and self-assessment using the...
Introduction The rise of social media use in the past decade has significantly impacted our lives. Social media platforms allow people to connect, share, and create content unprecedentedly. However, there is an increasing debate about how this technology affects mental health. While social media provides a variety of benefits, it...
Apuke, Oberiri Destiny, and Bahiyah Omar. “Fake News Proliferation in Nigeria: Consequences, Motivations, and Prevention Through Awareness Strategies.” Humanities & Social Sciences Reviews, vol. 8, no. 2, 2020, pp. 318–327. This article discusses fake news in the Nigerian context and the importance of awareness strategies, relying on the teaching experience...
Introduction to the Influencer The focus of this work is the study of an influencer named Bailey Sarian. She is a YouTuber and influencer who has more than six million subscribers on YouTube, and the average number of views on each of her videos is from one to three million....
Introduction During the last several decades, people have been obsessed with creating their rules, standards, and qualifications and following the principles of democracy, free will, and independence. However, such confidence and persistence make them vulnerable to a serious, primarily invisible threat known as fake news. Social media and other online...
Evaluating the Effectiveness of High-Cost Advertisements for New Companies Spending millions on Super Bowl commercials can be a beneficial practice for established brands in case they present a specific function or innovation. For instance, this year, Google Pixel 7 demonstrated the ability to edit photographs on their phones in real-time...
Introduction The article to be analyzed is “Conflicting Paradigms on Gender and Sexuality in Rap Music: A Systematic Review,” written by Denise Herd and published in the Sexuality & Culture scholarly journal in 2014. The author argues that in literature dedicated to sexuality and gender in rap music from several...
Introduction The Glens Centre in Manorhamilton, County Leitrim, Ireland, is a cultural and performing arts venue. The company was established in 1995, and the non-profit now calls a former Methodist church home (The Glens Centre, n.d.). The center offers a variety of artistic programs in the areas of music, theater,...
The media plays an essential role in the information space in modern American society. Traditional news and social media have a vast audience that informs about current events and trends. However, there has been a growing interest in how accurate and reliable the information provided by the media is. Traditional...
Introduction The Leo Burnett Decentralization Solution proposes a shift towards decentralization efforts to help “Forever Young” successfully launch its product. The problems identified are the limited creativity and lack of common goals in managing virtual teams, the lack of cultural awareness in the Canadian market, and communication challenges within and...
Introduction Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core...
Today, most people take Internet search as an everyday task, without paying much attention to the process. However, this is not a sufficiently conscious approach, especially for people who plan to work in the field of media or information provision. A more quality-oriented approach requires information seekers to apply information...
The invention of the Internet and the social media websites such as Facebook and Instagram have changed the way people communicate, with the traditional means of communication being replaced by the technology-based platforms. The young generation has specifically embraced social media as a communication tool. They tend to shun the...
In the social economy, content is produced by users rather than by the owners of a website such as Facebook or Instagram. Most people welcome the ability to freely use these content-sharing platforms to keep in touch with their friends, share pictures, or even write content for others as on...
Cultural events define the course of society by bringing something new and life-changing. They can range from art to sports to music, but they tend to represent a specific culture on the global stage. The given research-based paper will focus on two cultural events which took place within the last...
Introduction The social infrastructure changes in response to each advancement in technology. The popularization and near worldwide dissemination of social media have meaningfully impacted modern society. Today, a global community is formed through social networking services as people from different parts of the world can engage with each other. Discussion...
In my opinion, by joining the Facebook ad boycott, companies make a significant contribution to social responsibility efforts. Zuckerberg’s networks are effective marketing platforms for large businesses. When well-known corporations, such as Starbucks and Coca Cola stop using Facebook for the purpose of promoting social agenda, it is a sign...
The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...
Introduction Riverside is one of the fast-developing cities in the United States, and the main networking opportunities in this location can be conferences, meetups, and informational interviews, for example, Moreno Valley Regional Job Fair and Business Opportunity Meetings provide ground for career development, exchange of experience, and seeking new business...
Introduction Over the past few years, there has been an increase in media coverage of violent crimes and events all over the world. At the same time, the number of school shootings grew, which raised questions about whether the reporting of violent crimes may have pushed teenagers to commit them...
Introduction PR and Media Academy: How to Get Yourself the Media You Deserve is the title of a video that provides advice for real estate agents on how to handle public relations. Tristan Ahumada hosts the Lab Coat Agents, and their guest is Christine Haas, a public relations mogul, TV...
The Kingdom of Heaven is like a great big event to which everyone is invited. There are no exclusions, no VIP lists, and no dress codes. It does not matter if you are rich or poor, young or old, sad or happy, everyone is welcome, and everyone is celebrated. In...
Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...
The role of social media has grown increasingly over the past decade, with some of the best-known social media sites having morphed into massive promotional platforms of a range of organizations. Similarly to other businesses, healthcare organizations can use social media to their advantage in order to advertise their services...
Technological advancement has made our lives significantly more manageable, from transport, healthcare, and telecommunications to money transfer, among others. Nonetheless, there have been issues that have emerged because of digital inventions. On that point, this article discusses the effects of social media on our lives and whether it needs regulation....
Introduction The mass media – both traditional and social – are an important component of the mass communication of society, which acquires special significance in the post-industrial era. The media carries various socio-political roles: organizing, unifying, consolidating society, educating and informing masses, and others. However, it can also play a...
Nowadays, people interact daily with many media sources that depict specific workplaces. This interaction creates many biases toward some professions that can lead to group polarization, intolerance, or unjust treatment. One such media manifestation is Brooklyn Nine-Nine, an American situational comedy that portrays a police station where employees deal with...
Katie is a 22-year-old young woman who became one of the participants in the Disney World rides experience. She mentioned that she was not interested much in such entertainment before and generally had a neutral attitude toward this activity. Before taking a ride in the Twilight Zone’s Tower, Katie said...
In recent decades, primarily due to the digitization of communications, the role of the media in society has evolved. In the past, consumers were forced to rely mainly on information produced, disseminated, and regulated by institutions like companies and major news organizations. These organizations decided which topics and stories were...
Introduction Social media is a part of everyday life for the majority of people on the planet. Accessible from computers and smartphones, it allows for instant messages, sharing photos and images, and offering stories of one’s life and success to others. At the same time, social media has become a...
Introduction The media is increasingly featuring content full of violence, including intimidation and the use of physical force. Different forms of media, including video games, movies, news, and films, are presently orchestrated to feature actions used to hurt, damage, or kill other people or animals. The presence of such content...
Nowadays, many psychologists and other mental health care professionals are concerned with the problem of the significant influence of social media on the development of depression, especially in adolescent populations. Moreover, enormous efforts are put into understanding this issue more comprehensively and seeking ways to prevent this condition. The chosen...
The research problem that I am going to explore pertains to the effects that adolescents’ active social media (SM) use has on society. Having reviewed the readings for Unit 6, I engaged in the preliminary analysis of the previously selected general topic to formulate a specific problem to explore. My...
The selected advertisement for this report is the 2021 Kohl’s “Spring into Action” clip. The video features an employee delivering a package to the house of a family, outside a young girl is drawing on the sidewalk with chalk (King, 2021). The clip depicts neighbors playing and jumping through the...
Introduction Body image is how people make judgments concerning their bodies. Since they are exposed to many media images, these media images emerge as the basis for some of the comparisons to others. Hence, people are bombarded with billboards, magazines, and videos that inform them what they need to strive...
Andrea Simionato & Karen A. Donnachie AI Seems to be a Verb (2022), Web. The research attempts to uncover some of the embedded processes and possible biases of A.I. The authors have a large number of published articles and other works on automated reading and the evolution of literature media....
Introduction Social media usage has become widespread in the last ten years globally. Platforms such as Facebook, Instagram, Twitter, and Snapchat are popular with the majority of individuals. Anxiety and depression among teenagers are on the rise, which can be blamed on an increase in the time spent on the...
It is essential to understand the nature of linguistic styles applicable to the general audience in order to create an efficient advertisement. The persuasive power of ads stems from the development of rhetorical elements specific to marketing purposes that focus on making customers get interested in a product or service...
Introduction Social media is a ground-breaking online platform that fundamentally alters how people view the world and has integrated into our culture. Social media is more important for daily social interaction due to the development and growth of technology. The importance of social media in today’s world can be understood...
This systematic study examined the impact of social media usage on depression, anxiety, and psychological distress among teenagers. The results were categorized into four core contexts: time spent, activity, investment, and addiction. There was a correlation between all dimensions and depression, anxiety, and psychological discomfort. As a result of the...
Introduction Network effects play a critical role in the development of digital advertising markets, frequently giving a significant competitive advantage to established companies. In the advertising sector, Google is the most notable example of a company that everybody knows about. This popularity creates a powerful network effect, attracting more and...
Introduction The Cable News Network (CNN) is an American multinational cable channel specializing in the news. Headquartered in Atlanta, Georgia, CNN became the first all-news television channel that provided 24-hour news coverage. A great variety of documentaries and videos, regional expertise, high quality of broadcasting, attention to accuracy and consumers’...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
Introduction Media is expected to be one of the most potent democracy tools providing individuals with objective and accurate information about important events. Unfortunately, in numerous cases, it fails to perform its central function. For instance, journalists might be biased when speaking about racial issues or protests promoting injustice and...
