1307 samples of this type
Introduction Network effects play a critical role in the development of digital advertising markets, frequently giving a significant competitive advantage to established companies. In the advertising sector, Google is the most notable example of a company that everybody knows about. This popularity creates a powerful network effect, attracting more and...
Introduction The form of the information presented is equally important as the content because it determines the audience’s attitude to the articulated facts. For instance, it is possible to manipulate the target audience’s feelings to achieve the set goals. Showing the picture of the child standing in front of the...
The 21st century is considered to be the century of information. In most countries in the West access to information is unlimited, meaning that everyone has a voice and can broadcast their views and experiences (Harrison 25). Likewise, the individuals consuming information have access to any source they wish, making...
Introduction The Cable News Network (CNN) is an American multinational cable channel specializing in the news. Headquartered in Atlanta, Georgia, CNN became the first all-news television channel that provided 24-hour news coverage. A great variety of documentaries and videos, regional expertise, high quality of broadcasting, attention to accuracy and consumers’...
Socialization is crucial for community growth and economic development since it promotes the exchange of ideas and unity. The development of social media platforms has made it easy for individuals to communicate regardless of the distance between them. Although technology has positively influenced socialization, it is associated with negatives such...
Fake news is defined as news items that are deliberately and indubitably untrue with the aim of distorting public views of facts, events, and assertions. It concerns news that is promoted but that the promoter knows to be false because it is based on clearly inaccurate facts, unverifiable assertions, or...
Introduction Media is expected to be one of the most potent democracy tools providing individuals with objective and accurate information about important events. Unfortunately, in numerous cases, it fails to perform its central function. For instance, journalists might be biased when speaking about racial issues or protests promoting injustice and...
Over the recent decades, social media has become an integral part of many people’s lives. Various media resources are currently used by all segments of the population in the US on a daily basis. The number of opportunities for people to connect and communicate via the Internet has increased, but...
Introduction The American film industry is one of the main components of the nation’s popular culture. The main reason for choosing this culture is because it majorly highlights the social, economic, and political domains in the United States of America. The film industry has made it easy for most Americans...
Why Blogs Have Become Popular Over the last two decades, new technological advancements have changed how people communicate. The World Wide Web, for instance, provides various platforms for people to exchange ideas and work with others online. One of the most common platforms used is blogs. These web pages serve...
Introduction National Crime Prevention Council is among the American educational nonprofit institutions that enable the creation of safe communities by addressing issues such as drugs, violence, and crime, thus minimizing the chance of crimes. One of the ways they accomplish this is by running media campaigns on their website targeting...
Information can be considered one of the most important assets because it provides knowledge on various matters. People obtain data from different sources, such as other individuals, books, magazines, or the Internet. Nonetheless, not all information or ways of acquiring it present reliable facts. For instance, news that is spread...
Online social media platforms offer a communication network between transit agencies and their customers. It can be an effective way to communicate with users and identify their needs as a step toward establishing a client-oriented approach (Hosseini et al., 2018). Federal Transit Administration has several web policies that transit agencies...
Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all...
While social media platforms such as Instagram, Facebook, and YouTube have been very impactful to young people, they have not been short of ruinous consequences. Social media causes a distraction for students, risks causing mental health problems through cyberbullying and setting unrealistic targets for most of them, and discouraging face-to-face...
Introduction The focus of tobacco businesses has frequently been on aggressive marketing campaigns meant to advance goods against which there is solid scientific resistance. The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture. Smoking-related medical experts refuted the notion that...
Introduction There has been significant evolution in the advertising industry from traditional advertising methods such as newspapers, print media, and television to digital advertising based on the internet. Therefore, advertising research has moved from considering consumers as passive to interact-ability, where consumers are active (Rathi et al., 2022). This has...
The communications in the modern social networking sites are characterized by the almost instantaneous feedback regarding one’s behavior or emotional state from close people as well as acquaintances. Although people may sometimes become victims of verbal abuse, it is fair to argue that most of the normally functioning online spaces...
Introduction Social media has become a significant part of today’s youth and is one of the newest inventions to hit the human race. It plays a significant role in influencing young minds, it is utilized by many people as a site to communicate with friends and family, but it also...
Introduction Access to information today is becoming more comprehensive, and almost anyone can find any data. Scientists note that the use of social media is increasingly associated with suicide attempts among adolescents (Sedgwick et al., 2019). If a person wants to create their own business, get a job, or is...
Pop culture has always been a huge influence on films. From the very beginning, films have been used to reflect and comment on the popular culture of the time. In the early days of cinema, this was often done through satire and parody. Today, it can be seen that pop...
Introduction The media is an important function of democracy in any society. Any country requires that its media is unbiased to facilitate democracy. An unbiased media ensures that all reports, regardless of their nature and scope, are presented to the audience with careful evaluation of both sides of the narrative....
Classical conditioning is a powerful instrument to make specific associations in the human brain. In marketing and advertising, it is used to create positive associations with a product or service. As a result, people may find purchasing such products more attractive. In the recent advertisement “The New Axe Effect,” classical...
The political life of citizens in a democratic nation relies on media services. Media is the origin of universal communication and comes in numerous forms, from the internet to televisions and radios. The media and society field focuses on media’s background, structure, and societal contribution to mass communication: the World...
The digitalization process is constantly affecting today’s childhood: Facebook is becoming an increasingly common form of leisure and social development for children. Imagine a young child who turned on the computer and immediately plunged into a boundless and insecure virtual world. One immediately became interested in the unknown and ready...
The article on review is titled “Advertising” and was published by Encyclopedia Britannica in 2012. It explores the history of advertising and how that has changed over time. The author describes how advertising is used to call attention to products and how it can be effective if done correctly. The...
Introduction Modern youth spend their leisure time monotonously, unable to travel or devote time to an expensive hobby. Even the most common form of leisure, such as communication, has changed under the influence of modern technology, becoming the most petite deep. Social media, electronics, new security, and surveillance issues impact...
Introduction It is important to note that advertisement as a marketing practice is a form of communication designed to convince and persuade consumers to purchase a product or service. The selected ad of interest is Dr. Martens, which is a British footwear and clothing company. The ad depicts a young...
The video titled “How to Create a YouTube Channel for Beginners (Step-by-step tutorial)” is the subject of the second report that is being provided. The paper’s structure and format are geared toward educating the viewers of the video on the main points of the presentation and doing a deeper analysis...
Introduction The Coca-Cola commercial from 2014, titled “It’s Beautiful,” has stirred controversy due to the misinterpretation of the scenes. The commercial features households of diverse backgrounds singing in various languages, “America the Beautiful” (Amalina 57). This advertisement faced criticism within and outside of the US due to the appearance of...
Thousands of media personnel frequently impact the daily lives of Americans. At an ever-increasing rate, media permeate civilizations and saturate people with information. The delivery methods for audio news in the United States are divided into two categories: conventional satellite radio and digital media, including web audio and podcasting. While...
Giving credit for an open work satisfies the open-copyright license’s legal requirement that the writer acknowledges the work’s author. Citations are made for restricted works where the copyright holder does not grant public access to the copy. If the work is not attributed properly, it can be marked as plagiarized,...
The Burger King Advertisement: The Burning House Burger King created an advertisement where it showed their restaurant burning, and the title is Frame Grilled Since 1954. It emphasizes that Burger King uses an open flame to cook meats for their burgers, unlike its competitors, such as McDonald’s. In addition, it...
Introduction In the modern marketing system, PR is an indispensable tool for psychological impact on society. It occupies a prominent place in the positioning and transaction of goods and services and the formation of trust and opinion. Attempts to form public consciousness into the necessary model do not sweep away...
Ethics, also called moral philosophy, the discipline concerned with what is morally good and bad and morally right and wrong. The term is applied to any classification or theory of moral values or principles. In the digital age, cyber-ethics is described as the discipline of using appropriate and ethical behaviors...
Introduction Cable News Network (CNN) and Fox News are the two largest news sources in the United States. They play a critical role in many political events, leading to a strong association with either liberal or conservative viewers (Linden et al., 2020). Their comparison can reveal how popular opinions among...
Introduction Having lost its status as the most influential medium, TV still exposes society to various beneficial and negative images. On a positive note, diversity in TV series has been growing, affecting the number of characters to represent women, racial minorities, and sexual minority groups (Williams, 2021). Discussion In TV...
Introduction Consumerism has become a trend in the US, not today, not yesterday, and not even 50 years ago. It traces back more than a century and gained its first followers with the appearance of mail-order magazines advertising various popular products – the prototype of Amazon. As many could have...
The article under analysis is “Politicized rantings on two blogs by a ‘daviddepape’ are drawing scrutiny” by Charlie Savage, Alan Feuer, and Kellen Browning (2022). The New York Times post provides that investigators of the Paul Pelosi assault case investigate some related Facebook blogs. The investigation seeks to find out...
The first source is an article on a Newport Academy Website named Effects of Social Media on Teenagers. It was published on July 14th, 2022, by Monroe and analyzes how various social media resources affect teenagers. The author uses statistics from other publications and touches on the subject of mental...
Terrence Washington’s interview with Kelly Coke can enlighten students about the importance of serving the community. Often people neglect community service because of a lack of time. However, Washington shows that with proper time management and prioritizing, it is possible to find time for commitment to the community. I learned...
Introduction First of all, it is essential to think about influencers who are caught up in the ceaseless flow of the Internet. Influencers are the ones who are under the most strain in this digital storm. They have turned their attention to social media. Most were unaware of the numerous...
Introduction The last few decades have seen an upsurge in the amount of media information available to the general audience. Some of this material is violent, and concerns have been expressed about the impact of children exposed to violent media. As a result, Gerard Jones argues in his piece “Violent...
The topic of the study and its importance Stress belongs among one of the most widespread issues in modern society. Often referred to as a “plague of the 21st century,” it affects people’s lives in various ways, including their motivation, performance, and psychological well-being. Students of universities and colleges are...
Social media enables people to communicate with large international audiences without any obstacles and in an open and transparent way. The popularity of social media can be largely attributed to its ability to offer people content that can inspire and encourage them to become better versions of themselves. Although there...
In modern world community transformation conditions, the image of the state and its structures becomes particularly meaningful. However, at this point, one can note the low interaction between the American people and the military, and the information technology can influence the course of the issue by altering its direction. In...
Recently CNN and Washington Post have released news regarding the Russian army retreat in Ukraine’s village., which was ignored by FOX news and is mainly associated with a conservative news portal. On contrast CNN and Washington Post are known for its support for liberalism or, in other words, the left...
Contemporary American society depends on various sources of news media because every person has to receive timely updates on what occurs in their area or across the country. Even though traditional news outlets are not as popular nowadays, there are people who prefer reading newspapers and magazines to learn the...
It was the resource that was especially useful to me recently because it provided me with opportunities for work communication and information contacts. Information technology has helped people survive in difficult times like the pandemic and develop and strive. It motivates individuals to continue living, find meaning in their activities,...
Gamification is the inclusion of game-inspired elements in non-gaming internet environment to increase motivation and engagement levels for the users. Gamification is used to create influence in websites, online community, business, and learning management system by tapping on product experience using games. According to Fitz-Walter et al. (2021), gamification market...
Cosmopolitan is a New York-based American magazine that constitutes discussions and issues that create interspersion between fashion, lifestyle, culture and living, with several sub-thematic concerns such as beauty, culture, and stowaway-like stories forming a significant part (Uy, 2022). The first issue or volume of the magazine was in 1882 and...
An electric soap advertisement by Dobbins connects its product with the seven stages of man’s life depicted by William Shakespeare in his famous comedy As You Like It. An advertisement artist quoted Shakespeare to illustrate how Dobbins electric soap accompanies a man throughout his life, from infancy in his mother’s...
The issue of race and its perception by the public is quite relevant now. In this context, it is worth noting the mass media. The importance of this outlet is because it is a direct representative of public attitudes and opinions and conveys how people relate to a representative of...
Introduction China is known worldwide as a country with one of the highest levels of censorship. Investigative journalists compare the coverage of censorship in the media and the Internet year, and their forecasts are disappointing, unfortunately. Usually, the Chinese government does not run the censorship apparatus directly but delegates this...
Introduction False information on the Internet spreads more easily and quickly than accurate information because it usually does not require much knowledge to become aware of it. Creating fakes and misinforming the audience is relatively easy, creating panic in the community or lobby. If done well, fake messages are hard...
Introduction Anime as a form of art presented a new storytelling method tailored for kids and adults. The link between cinema and anime is evident in the technology and storylines used (Grant & Henderson, 2019). Anime has greatly impacted the entertainment industry, making it one of the most recognized works...
The fast development of internet platforms has led to the gradual but steady migration of various human activities in the online sphere, including the ability to communicate with different people and express one’s opinion. Due to its novelty, the interaction between people is still not properly regulated by governments worldwide....
The aspects of the opioid crisis and tobacco advertisement by physicians are comparable in terms of the engagement of the medical community in these issues. In both situations, physicians, medical associations, journals, and agencies were involved. Their activity was related to creating misconceptions regarding tobacco and opioids and making patients...
The Case Background Facebook and its other platforms, including Instagram, WhatsApp and Messenger, went down globally for close to six hours on 4th/5th October 2021. It would be more than five hours before services would begin to be restored. Facebook has not gone into much detail about what went wrong...
Love is what makes Subaru. Subaru is a trusted brand by many Americans because it offers a complete mix of all a family may require to have a ride. The legendary Subaru is a reliable car that has been named the Most Trusted Brand for eight good years consecutively. The...
Introduction In this article, a thorough analysis of the relevant literature, through critical evaluation and synthesis has been made. Moreover, several major themes explaining the phenomenon of fake news have been identified. The author has proposed a theoretical framework that highlights the interrelationships of the articles and research suggestions to...
Introduction The act of purchasing a space to promote a product, service, or charitable cause is advertising. Advertisements, tactics, and procedures are used to put items, services, ideas, or causes in front of the public eye and convince them to take a certain action in response to what is marketed....
The piece by Janelle Richards and Rehema Ellis entitled Black Tech Entrepreneurs Move to the South, A Great Migration in Reverse is a news story report from NBC News examining recent economic and demographic shifts in the United States. Historically, the African American community had not been given economic opportunities...
Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed...
Introduction Over the past decade, social media has become an integral part of modern society, surrounding people in many aspects of their life, such as work, education, dating, and others. While some claim that there are undeniable benefits to social media, there are also opinions and evidence that it can...
Introduction In marketing, pictures are frequently used to attract the target audience’s attention. It is essential to emphasize that specialists generally choose images with a secret subtext and can inspire customers to purchase them. At the same time, it is crucial to understand the influence that creative advertising pictures have...
Introduction For this paper, the influence of social media usage and visual social networks on eating habits, particularly, disordered eating, will be discussed. In addition, a separate technique for solving the mentioned issue will be described and provided as a potential recommendation. Emotional intelligence can be considered as a methodology...
Eric Tucker made a mistake and admitted it, trying to convince the public not to believe all information unquestioningly. However, his first tweet was re-tweeted over 10,000 times, and the amended one containing the correct information was re-tweeted only 29 times. It is a rather frightening number because it demonstrates...
Introduction Modern society’s foundation is an immediate connection that is provided via social media. The current generation, gen Z, is becoming more involved in recording every second of their life and expressing their identity (Vițelar, 2019). Sharing their experience and getting feedback from their digital peers makes them happy. Simply...
Social media has changed people’s lives significantly, as it has introduced a novel way of sharing information. Although people can share the smallest details of their lives with their friends and loved ones, the platforms also allow communication with strangers. Moreover, as people try to show their best selves on...
Mental health has become a debated issue in modern society due to its prevalence, especially among adolescents. Adolescents suffer numerous mental health issues that impact their lives and well-being negatively. The two significant stressors identified to be unique among adolescents include social media pressure and bullying (Boniel-Nissim & Sasson, 2018)....
Due to the expansion of modern technologies, the information and creative environment have become interactive, and artists strive to create a work and interact with their listeners or viewers. I think that the development of culture at this time is unpredictable, as there are many subcultures that can unexpectedly gain...
Historically, culture is based on the process of sharing and exchanging concepts and perceptions created or observed by people. As a space where individuals communicate and express their opinions, the public sphere is a cornerstone of culture (Lattimore, Baskin, Heiman, Toth, 2012). Nowadays, there are no means that exceed media,...
Media proliferation is putting pressure on advertisers and content creators to understand the impact of medium choice on the audience. The target population encodes communication from the different forms distinctively and may assign various meanings to the same message. The objective of this paper is to discuss messages in a...
Introduction and Executive Summary Corporate reputation is a vital enterprise concept that ensures how consumers perceive the company’s image. The importance of corporate reputation is seen as the power of an organized relationship between an enterprise and a consumer, with consumers being both current customers of the company and potential...
Global history proves that social movements, technological innovations, and media, combined or separated, can create social change. Another thing that the historical discipline shows is that the process of bringing it in can be brutal or peaceful. The current century is comparatively calmer regarding social transformation and change, and social...
The world is full of advertising, every company or product, large or small, wants to be heard. When the campaign is run correctly, it causes a reaction and makes people buy the product or even tell others about this product they found. But not every commercial works exactly how it...
Social networks provide users with many opportunities that greatly simplify their lives. It includes sharing information, personal messages, and opinions and ensuring collaboration between people or brands. In the late 1970s, bulletin board systems (BBS) appeared, which were the first type of social network (Dhingra & Mudgal, 2019). The systems...
Introduction Expo 2020 Dubai, just like the previous World Expos, offers the global community a unique opportunity to come together to find solutions to common challenges faced by humanity. The universal journey to solving global problems started in 1851 in an event that took place in London and was referred...
For this assignment, it was decided to address one of the most pressing topics of the last few days, namely the threat of a Russian-Ukrainian war. Since this topic is quite sensitive and a large amount of propaganda is generated every day, a critical analysis of one of the online...
Hip-Hop Database. “Snoop Dogg.” The real names of Snoop Dogg are Cordozar Calvin Broadus Junior. The American rapper and songwriter became famous for his song gangster rap during the 1990s when the West Coast hip-hop culture was at its peak. Most of the songs by Snoop Dogg were inspired by...
Media violence has been a growing concern for many decades. Most concerns revolve around how it may affect children. Such fears are valid, because of issues, such as school shooting, violent conflicts between minors and physical bullying, are still relevant to this day. Unsurprisingly, people are questioning whether a child’s...
Introduction The term social media refers to a group of interactive technologies that enable individuals to form online communities and networks through which they can generate new content and share it with others regardless of physical location. Due to the development of new technologies, all businesses have widely adopted social...
Introduction The world today has developed in terms of social connectedness like never before in human history. Such a paramount change has been achieved due to the development of digital technologies in general and the Internet, smartphones, and social media in particular. With the advancement of social media as an...
Acting on the theater stage is an art that captivates the viewer not only due to the plot of a particular play but also due to the dynamics of characters’ images. As a target work to analyze, the play “Uncle Vanya” by the great Russian playwright Anton Chekhov will be...
Introduction In 2005, a marketing campaign against methamphetamine was conducted in Montana under the name of The Meth Project (TMP). The objective of the campaign is to decrease the consumption of methamphetamine – or simply meth – by stigmatizing it. TMP aims at increasing risk awareness, reducing perceptions of the...
Nowadays, there are millions of websites that offer to listen to illegally taken songs or watch movies for free, and there are also numerous official websites that offer subscriptions. According to the statistics, around 600,000 items obtain copyrights annually (Ringleb et al., 231). The authors state that all “copyrightable works”...
Introduction Freedom of mass information is considered the central principle in any democratic state. It is necessary for political pluralism and cultural diversity for individuals and their associations. Despite this, permissiveness can have negative consequences since the unrestricted freedom always drives to the repression. Therefore, the issue of media freedom...
Common Denominator Programs Most Americans’ lives are dominated by television, although many young people today use online streaming services as their preferred media source. Until the 1970s, the majority of individuals on American television shows were Caucasian (Stanley, 2020). This affected the way individuals of other ethnicities perceived themselves and...
Introduction This review will analyze the event titled “Live with Carnegie Hall: Judy Collins,” where American singer, songwriter, and social activist Judy Collins performs with a guitar. It is a virtual event released on YouTube in the summer of 2020. Since it is free to access on social media, the...
According to Psychiatric Quarterly, advocates and policymakers have raised concerns about the potential adverse effects of using social media. Berryman found that social media may be linked to some negative mental conditions such as loneliness, suicidal thoughts, and decreased empathy. Social media users have different lifestyles and ways of doing...
Introduction The celebrity phenomenon first appears in the nineteenth century and is completely within the structural framework of modernity. Since ancient times there have been individuals whose exploits were widely known, be they heroes of antiquity, politicians, or aristocrats. Along with the economic, military, and political elite in the social...
Fallacies are a common occurrence in the world of politics, advertisement and journalism. They are used as a means to invalidate the opponent, present oneself as superior to the customers and clients or to enforce a message, regardless of whether it is rational or nonsensical. The following post will review...
Introduction The relationship between science and the occult remains a common topic in many literary and popular culture works. Many readers consider The Tragical History of Doctor Faustus by Christopher Marlowe as one of the original stories about the contradictions between good and evil, right and wrong. This play introduces...
Security and privacy are becoming one of the main problems in modern society. The storage and use of digital data are more difficult to control in the context of ever-increasing online fraud and information leakage. According to statistics, less than 10% of social networks cover all five principles of notice,...
The 50s in the Western World were almost the apogee of misogyny and masculine domination. According to Jean Kilbourne, the focus of previous female advertising was a fabricated patriarchal caricature (TED 03:15–05:21). A woman is trapped in a world of masculine dreams in the natural sense, in addition to having...
The article provides a recently declassified intelligence summary of which the cases of war crimes, torture, and abuse of Mariupol residents and local government officials by Russia. The intelligence data was shared with CBS news by an anonymous US official. The article explains that the facts of abuse may lead...
The elite level of athleticism and sports requires the greatest possible combination of physical, mental, and mental qualities, which together bring the desired result. In contrast to amateur sports, professional and elite sports are those in which athletes are compensated for their efforts. Professional athletics has risen to prominence as...
In today’s world, many people constantly use social networks, which affects the change in business and its strategies. First, the companies themselves pay attention to their media and Internet presence. Secondly, company employees have constant access to social networks, which encourages them to develop addiction (Priyadarshini et al., 2020). The...
In my opinion, online dating is a good way of finding a like-minded partner. People often do not have enough time to focus on their personal lives, but dating online provides individuals with the opportunity to be matched with someone who shares their interests and views. Usually, people have to...
Pop culture has been extremely influential on the younger generations. It is not easy to imagine nowadays a day without social media and celebrity presence. In the contemporary times, many small talks are now gossiping about famous people. Not all people idolize celebrities, but even without that kind of attitude...
As digital technology develops, many fields of human life undergo significant changes including business. Large corporations and small companies need to overthink their approach to social media in order to stay competitive. Modern digital technologies offer numerous opportunities for businesses and create a number of ethical and moral issues. Media...
Visual Rhetorical Analysis 2020 will be known in history as the year when the COVID-19 pandemic was at its peak, resulting in massive lockdowns of the population all around the world. In almost every country, people were forced to stay at home for indefinite amounts of time, and from that,...
Introduction Benneton ads use inclusivity to their advantage, as a tool for communicating a message and attracting customers. Research into customer behavior has shown that people are more likely to buy when they can see people similar to themselves associated with a certain product. Therefore, inclusivity plays a large role...
Ethos, logos, and pathos are integral and essential components of a rhetorical appeal. They are all responsible for different aspects. Thus, logos is responsible for the expediency and logic of the arguments and information given, while pathos is responsible for the emotional component. The main goal of ethos becomes an...
Introduction In the industry, greenwashing is described as a brand’s unjustifiable and deceptive assertion that its product is more ecologically friendly than it is. People can view this in a variety of ways, including obvious deceit, covert advertising, and typically as bold statements with no full disclosure of the actual...
Introduction Sony’s PlayStation 2 (PS2) is one of the well-known and best-selling gaming consoles of all time. At this moment, its sales have reached a 155 million record, and no other alternatives could introduce true competition in the industry (Byrd, 2021). This game console was introduced in 2000 and discontinued...
Free speech on social media has become a contentious issue in recent years. Due to the tremendous influence and outreach of social media platforms, individuals and organizations have begun to use them for nefarious purposes, among which are spreading disinformation, self-enrichment, and manipulating public opinions. This is being done by...
Changes in the media environment always lead to changes in the media system, reflecting a different quality of communications. The nature of actors, channels, and effects becomes the object of attention of mass communications researchers. In her article Assembling the (Non)Human: The Animal as Medium, Jody Berland examines McLuhan’s media...
One of the forces that tend to drive social media changes is the inherent immediacy of online communication. This is the main reason why many individuals tend to follow their altruistic urges and propagate positive messages while trying to make them go viral. The core issue with this force is...
Introduction Twitter is one of the biggest social medias; it provides a platform for people to share their thoughts and interact with others. It can be accessed via web browsers, such as Chrome, or on the Twitter app which is downloadable from Apple’s AppStore or Google’s Play Store. Twitter is...
Our media relations plan has several main goals related to the company’s reputation, task, and relationship. The first goal is to introduce the Boston Wounded Vet Group and the “They Fought We Ride” annual campaign to the residents of Boston and other states. The second goal is to promote the...
Summary Nick Hajli and Xiaolin Lin wrote the article “Exploring the security of information sharing on social networking sites,” which focuses on how the social networking site (SNS) causes a threat to privacy and ethical conduct. The authors begin the article with a declaration of how the SNS collects users’...
Introduction The presence of the internet has enabled continuous development and usage of social media networks. Other than personal use, social media has facilitated the storage of a large amount of content and a rapid diffusion of information. Most businesses have realized the benefits of social media and have exploited...
In the last decade, social media have been actively used by businesses as instruments to promote their products and services. Therefore, it is necessary to constantly monitor the latest trends in social media marketing and opportunities provided by the most commonly used social media platforms. In the article “3 social...
Introduction In the ‘information’ age, access to facts and subjective opinions is the most valuable asset in the world. The biggest companies are constantly struggling to get as much insight into their customers as possible since good knowledge of the target audience allows them to offer services most effectively to...
Introduction With the development of the Internet, people have been able to access various new media characterized by the transmission of information in digital form. Their mass character and accessibility are directly related to the computerization of society and subsequent digital literacy. Traditional media are turning into multimedia, and everywhere...
Introduction There is a considerable extent of evidence that Chinese media possess a notable influence on modern international relations. It seems rational to present this influence through a particular example. ByteDance is a Chinese privately-owned Internet holding company that owns a number of popular services. This company was founded in...
Introduction Advertising perpetuates outdated ideas about family or career choices and often narrows women down to their sexuality or parts of their body in particular. Sexist and discriminatory advertising often has a negative impact on women and men. It assigns them a social role in which many do not feel...
At the present stage of the development of mass media, the media play an important role as a source of influence on the consciousness of the audience. The process of interaction between the media and the audience is two-way, both participants in communication mutually influence each other. Both print and...
Executive Summary The current report provides a thorough analysis of the annual Art Basel Hong Kong art fair, which features more than a hundred exhibitors from various parts of the world. The event stimulates the growth of the contemporary art scene and creates a cultural bridge between Asia and the...
This study aimed to identify how college students use social media and explain how they utilize social media to stay informed on important news and events. Furthermore, the study’s goal was to explore the survey results with 100 college student participants, which focused on gathering information about students’ use of...
The advancement of technology has transformed communication in the contemporary world. People have embraced smartphones as their interaction tools, thus disregarding face-to-face communication. According to Kim (2017), experts are concerned that this emerging trend risks phone-use addiction. The internet inspires many individuals to spend considerable time online on various social...
The first controversial issue in the contemporary media landscape is the Supreme Court’s potential overturning of Roe vs. Wade. Jones (2022) claims that this decision will limit women’s economic mobility since the United States is the only developed nation with no childcare aid or paid family leave. If women cannot...
The advent of technology created unprecedented opportunities in medicine, business, and across other industries globally. Specifically, smartphones and the Internet have radically optimized communication systems, shaping the way society evolves, develops, and behaves in their interactions with others. For example, Skype, Viber calls, Zoom, WhatsApp calls, and FaceTime allow people...
Media plays an important part in our life, providing us with different viewpoints and pieces that provoke various perspectives on the same issue. Editorials depict a certain opinion on a specific issue or phenomenon. News stories, on the other hand, are quite neutral and provide data without personal commentary. The...
Introduction In a contemporary society driven by technological advancements, people are capable of engaging in trending activities easily. In particular, the popularization of smartphone use, the Internet, and social media platforms has contributed to trends’ spread and following by the online community. Indeed, social media use is now omnipresent, especially...
Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...
This essay will describe Oprah Winfrey’s interview with Prince Harry and Meghan Markle, which aired on CBS on March 8, 2021. The two-hour interview aired on Sunday night (CBS News, 2021). Since stepping down from official duties and leaving the UK, Meghan and her husband, Prince Harry, gave their first...
Our small advertising firm was started in 2019 and has had the chance to work with several clients who have rated our services positively. The firm started with ten employees but with time the number has increased to twenty-five and we are aspiring to have more staff members as the...
Advertising is a tool that most businesses use to promote their products. According to researchers, it has been evolving significantly (Liu-Thompkins, 2019). Customers need to relate to the product that is being advertised, and this is why certain marketing strategies are used to intrigue a specific target audience. The perfume...
Ferdinand Tonnies and Karl Marx believed collective human effort leads to producing new qualities in society, either non-physical or material. Tonnies advocated for a community that cultivates feelings of belonging, mutual dependence, and togetherness. Marx believed in the importance of collaborative human labor as it pertains to producing economic goods....
The development of digital technologies and online mass media sources has caused a significant decline in demand for print newspapers all over the world. The statistics state that only in the United Kingdom the expenditure on newspapers fell from almost 4.5 billion pounds in 2005 to 2.8 billion in 2020...
Social media presents a substantial portion of life for modern college students. Thus, a significant part of the literature is devoted to examining social media’s influence on college students’ well-being and perceptions as well as academic progress. Conducting a literature review on the subject of social media usage in college...
Ideally, people wish to buy only the items that they need, thus, reducing expenses. However, as the list above shows (see Fig. 1), this is rarely the case since intended purchases are often coupled with spontaneous ones. To avoid the urge to buy a certain product that is marketed aggressively,...
Introduction The study investigated social media usage by news websites in the United States. The researchers used a sample of news posts from the most popular news companies to analyze the frequency of using social media in terms of source for the content. It also covered the quality of the...
Given the high competitive barrier in the social media environment, in the foreseeable future, Twitter will find it difficult to maintain a high position. Numerous Facebook products (the current Meta) dominate the target market, making it difficult for Twitter to capitalize on new users and advertising contracts. Despite the growth...
Introduction Policymaking is a crucial political procedure that depends on socioeconomic variables while shaping the future of the intended society. Media is directly associated with policymaking because it dwells on the potential effectiveness of proposed solutions and sets the tone for the given policies in the first place. This is...
Profit Motive Influence Like any other organization that is profit-oriented and depends on various profit motives, media decide what they should report in society. Moreover, getting the most significant audience is the objective of multiple media profit motive, which indicates the possibility or availability of substantial returns (Hamborg et al....
Rupinder provided a fairly convincing argument about the currently emerging shift of power from traditional media to citizen journalism. At the same time, the posts offer a fairly unambiguous picture of the phenomenon without highlighting the potential problems and wider social implications. The suggestion that professional and non-professional journalists may...
The Type of Marketing Being Used In this particular advertisement, the company uses cause marketing as a way of attracting buyers. The ad displayed works as both a showcasing of the clothing being sold and a promotion for people to buy more second-hand clothes. The impact of the fashion industry...
Introduction It is impossible to imagine the life of a modern person without advertisements. Banners, billboards, videos, slogans, and leaflets have become integral to human life. Manufacturers and various companies use many tricks to capture the attention of a potential buyer or client. Advertising as a phenomenon appeared long before...
One of my favorite advertisements was the Microsoft campaign for female inventors—well, it wasn’t literally advertising female inventors—but it was about all of the things that women had developed throughout the years, and it was one of my favorite advertisements. It wasn’t actually centered on any single Microsoft product; rather,...
Introduction Increasing customer demand for specific products and services is the ultimate goal of public advertising. In some cases, marketers’ messages may not be sufficiently strong and convincing to ensure sustainable sales. The primary task this paper sets is to optimize the existing slogan of South Piedmont Community College by...
The advent and subsequent popularity of social media have altered how people and organizations communicate. Social media platforms worldwide are a nod to the significant evolution in the history of communication and it has radically reshaped how we communicate through public relations (Kent & Li, 2020). The principal hurdles to...
Mass media, such as movies and TV shows, constantly focus on sensational fantasies rather than reality, brainwashing society. Medical films, for instance, are notorious for dramatic, fast-paced scenes, which sometimes inaccurately portray the inner hospital workings. Nurses particularly get degrading roles, and the reality about the career is skimmed over,...
Introduction Online advertising is a common form of promoting goods and services on the Internet. It encompasses a wide array of adverts, including display ads, search engine result pages, banners, and popups on social media platforms (Stokes, 2013). Such advertisements aim to raise brand awareness, attract potential customers, and increase...
Introduction Named as the all-time fastest-growing social media platform, TikTok is undeniably the most downloaded app globally. How popular is TikTok? This short video app snowballed during the COVID-19 pandemic when many users were forced to explore new platforms for their content and sought new connections with their online audiences....
The US media and politics are two entities that cannot be separated in the modern world. Though they are different, they heavily depend on each other, and their impact on the public is immense. Media has a great deal of influence on society and politics in America. The primary role...
Introduction Modern advertising has different forms and appearances, with a lot of brands launching creative PR campaigns in different kinds of media. It is hard to imagine a successful company that does not have a huge staff of PR managers who generate ideas about possible advertisement strategies. However, more and...
