1277 samples of this type
Importance of culture in advertising by Suzanne Robbe Summary Businesses in many sectors of the economy are continually becoming global. Technology continues to make the world smaller, and this offers a new business opportunity to local companies (Robbe par. 2). To enter these new markets and be successful, they must...
Factors which Helped Whitiker Escape Poverty and Moved up Middle-Class “Angela Whitiker’s climb” is a June 12, 2005 publication in The New York Times and has been authored by Isabel Wilkerson. The article describes the life of a woman who rose from a class of poverty to a middle class...
Men and women in the society are unequal. There is a belief that it is a man’s world hence women play by men’s rules. One of the areas in which the inequality between men and women stands out is in the area of advertising. Men and women are unequal and...
Was Spykes a bad product? Did Anheuser-Busch do the right thing by stopping its sale? In essence, Spykes was not a bad product. Although it was an alcoholic product, it also doubled up as an energy drink that was caffeinated and was packed in different flavors like spicy lime, spicy...
Introduction The act of blogging has diversified since it began in the 1990s. At the moment, technorati.com has trailed over a hundred million blogs (David 369). In the past, blogspace was used by unknown people who created a network for communication purposes. Today, blogspace is being used by various institutions...
Executive Summary Bahrain acquired its independence from the British Protectorate in 1971. Following independence, the country’s new constitution was ratified. The constitution provided for freedom of expression for the press within the media laws present at the time. However, some articles in this same constitution had to contradict clauses on...
Advertising Student Name Professor Name Course April 21, 2017 Social Marketing and Political Advertising While some people may still focus solely on commercial use when considering advertising, the use of advertising in political and social marketing is also quite extensive. Advertising is a tool to communicate or sell ideas, concepts,...
Introduction In her poignant article “Posters: Advertisement, Art, Political Artifact, Commodity”, Susan Sontag takes issue with a forceful push for consumption that transforms a seemingly benign pictorial medium—poster—into the driver of capitalism. The author deliberates on the nature of the art-commodity dichotomy while focusing her analytical lenses on mass-produced images...
Introduction Nowadays the world presents state-of-the-art technology and new opportunities, allowing us to be connected to the Internet around the clock. Teens and tweens tend to spend many hours looking for photos, videos, or chatting with their friends on social media. While some of the mentioned activities can be positive...
Executive summary This is a business report on the advertising at Emirates Group. It entails the Group’s strategies and activities on passenger communication, visual services, and advertising. The report discusses the activities of advertising, which include, budgeting factors based on the ROI and accountability, Information, Communications, Entertainment (ICE), flight Passenger...
There is no use denying the fact that nowadays mass media could be taken as one of the most powerful remedies that has a great influence on people. Coherent society could easily be called the era of digital technologies and various means of media as these phenomena have a great...
Development of social media Reflectively, the source of media reference in this paper is social media use which has surpassed other means of communication. Scholars in the field of communication media are still fully glued to the well distributed channel of communication known as internet to predict and explain the...
Introduction About this research project, I would be interested in examining differences in international tourism between France and England. Specifically, this report highlights variations in the number of tourists in 5 years, i.e., 2009-2013. The secondary data that are used in calculations and conclusions were obtained via the following link....
The world we live today is very distinct from the one man lived many centuries ago. A lot of changes have taken place almost in all facets of human existence such as social, economic, and political hence influencing peoples’ way of life to a greater degree. In the ancient days,...
Introduction The media has significantly influenced the lives of the British people. On the average, Britons spend over 5 hours each day on media services such as the internet, television, and/or the mobile phone. The European Union was established in 1973 through the interventions of Edward Heath who was a...
Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet....
Description of the Media Literacy Website Section The chosen website is the Center for Media Literacy (CML, https://www.medialit.org/). It provides a multitude of resources aimed at enhancing media literacy. One particular section that stands out is their “Five Key Questions That Can Change the World.” These five questions are: Who...
Introduction Gun control is one of the major current issues, and the most recent argument has centered around New Mexico. The state’s governor, Michelle Lujan Grisham, has lately ordered for firearms to be banned from being carried in Albuquerque’s public places for a month (“Gun owner,” 2023; “New Mexico,” 2023;...
Editorial Summary Firestone, D. (2023). Fox News remains an aberration in American journalism. The New York Times. For the purposes of this paper, Firestone’s (2023) editorial claiming that Fox News must be held responsible for their work that deceives viewers and causes defamation was selected. The author refers to the...
Introduction The harrowing battle against addiction transcends social status and fame, affecting individuals from all walks of life. In the realm of celebrities, where the spotlight amplifies successes and struggles, one name stands out for the inspirational recovery story: Robert Downey Jr. His transformation from the depths of addiction to...
Topic Sentence Our dependency on social media has had a significant negative impact on our daily lives, harming our mental health, social connections, and productivity. Introduction In today’s technologically advanced civilization, social media has become firmly interwoven in our lives. However, there are many negative consequences to our reliance on...
Introduction The rise of social media use in the past decade has significantly impacted our lives. Social media platforms allow people to connect, share, and create content unprecedentedly. However, there is an increasing debate about how this technology affects mental health. While social media provides a variety of benefits, it...
Apuke, Oberiri Destiny, and Bahiyah Omar. “Fake News Proliferation in Nigeria: Consequences, Motivations, and Prevention Through Awareness Strategies.” Humanities & Social Sciences Reviews, vol. 8, no. 2, 2020, pp. 318–327. This article discusses fake news in the Nigerian context and the importance of awareness strategies, relying on the teaching experience...
Introduction During the last several decades, people have been obsessed with creating their rules, standards, and qualifications and following the principles of democracy, free will, and independence. However, such confidence and persistence make them vulnerable to a serious, primarily invisible threat known as fake news. Social media and other online...
Introduction The portrayal of Islam in media is discussed in “Fleas in the Sheepskin,” a chapter written by Kendra Salois and published in the book Islam in Popular Culture edited by Karin van Niekerk, Mark Levine, and Martin Stokes in 2016. This chapter examines the media’s depiction of Muslims and...
Introduction Barbie, the iconic Mattel doll, has been a part of popular culture since her creation and has greatly impacted society. Barbie has been a source of joy and controversy, especially regarding her representation of the ideal female body. While the doll has been praised for inspiring young girls to...
Book Structure The Advertising Effect – How to Change Behavior is divided into two major parts, and the first section focuses on theories explaining behavior change. The authors explore motivation, habit formation, social influence, and cognitive biases in this section. In addition, the writers describe how they can be applied...
Introduction The United States is mainly a patriarchal culture characterized by male dominance, control, and centeredness. Women are expected to be subservient and play a supportive or submissive role. Some slight changes have recently occurred with many organizations and scholars advocating for gender equity. Commercial media shapes gender perceptions as...
Evaluating the Effectiveness of High-Cost Advertisements for New Companies Spending millions on Super Bowl commercials can be a beneficial practice for established brands in case they present a specific function or innovation. For instance, this year, Google Pixel 7 demonstrated the ability to edit photographs on their phones in real-time...
Introduction The article to be analyzed is “Conflicting Paradigms on Gender and Sexuality in Rap Music: A Systematic Review,” written by Denise Herd and published in the Sexuality & Culture scholarly journal in 2014. The author argues that in literature dedicated to sexuality and gender in rap music from several...
Introduction The Glens Centre in Manorhamilton, County Leitrim, Ireland, is a cultural and performing arts venue. The company was established in 1995, and the non-profit now calls a former Methodist church home (The Glens Centre, n.d.). The center offers a variety of artistic programs in the areas of music, theater,...
The media plays an essential role in the information space in modern American society. Traditional news and social media have a vast audience that informs about current events and trends. However, there has been a growing interest in how accurate and reliable the information provided by the media is. Traditional...
Today, most people take Internet search as an everyday task, without paying much attention to the process. However, this is not a sufficiently conscious approach, especially for people who plan to work in the field of media or information provision. A more quality-oriented approach requires information seekers to apply information...
The invention of the Internet and the social media websites such as Facebook and Instagram have changed the way people communicate, with the traditional means of communication being replaced by the technology-based platforms. The young generation has specifically embraced social media as a communication tool. They tend to shun the...
In the social economy, content is produced by users rather than by the owners of a website such as Facebook or Instagram. Most people welcome the ability to freely use these content-sharing platforms to keep in touch with their friends, share pictures, or even write content for others as on...
Cultural events define the course of society by bringing something new and life-changing. They can range from art to sports to music, but they tend to represent a specific culture on the global stage. The given research-based paper will focus on two cultural events which took place within the last...
Introduction The social infrastructure changes in response to each advancement in technology. The popularization and near worldwide dissemination of social media have meaningfully impacted modern society. Today, a global community is formed through social networking services as people from different parts of the world can engage with each other. Discussion...
In my opinion, by joining the Facebook ad boycott, companies make a significant contribution to social responsibility efforts. Zuckerberg’s networks are effective marketing platforms for large businesses. When well-known corporations, such as Starbucks and Coca Cola stop using Facebook for the purpose of promoting social agenda, it is a sign...
The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...
Introduction Riverside is one of the fast-developing cities in the United States, and the main networking opportunities in this location can be conferences, meetups, and informational interviews, for example, Moreno Valley Regional Job Fair and Business Opportunity Meetings provide ground for career development, exchange of experience, and seeking new business...
Introduction Over the past few years, there has been an increase in media coverage of violent crimes and events all over the world. At the same time, the number of school shootings grew, which raised questions about whether the reporting of violent crimes may have pushed teenagers to commit them...
Introduction PR and Media Academy: How to Get Yourself the Media You Deserve is the title of a video that provides advice for real estate agents on how to handle public relations. Tristan Ahumada hosts the Lab Coat Agents, and their guest is Christine Haas, a public relations mogul, TV...
The Kingdom of Heaven is like a great big event to which everyone is invited. There are no exclusions, no VIP lists, and no dress codes. It does not matter if you are rich or poor, young or old, sad or happy, everyone is welcome, and everyone is celebrated. In...
Defining a character or a person as a hero requires them to demonstrate qualities that make them exceptional in their environment. Based on a framework constructed by Joseph Campbell to describe the typical mythological archetype of a mono-myth, it is possible to trace similar tropes in characters from Ancient Greece...
Introduction We live in the information age where collection and distribution of news articles is not confined only to media houses. The world’s famous media sites have incorporated social media and private reporters who collect and submit news without proper authentication. The Associated Press is undoubtedly one the most prominent...
Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...
A birthday is a personal celebration of people that occurs only once a year. It is generally accepted that the people around them try to greet the person and make it the happiest day of the year. It is essential to note that some individuals are happy to accept congratulations,...
The role of social media has grown increasingly over the past decade, with some of the best-known social media sites having morphed into massive promotional platforms of a range of organizations. Similarly to other businesses, healthcare organizations can use social media to their advantage in order to advertise their services...
Introduction The mass media – both traditional and social – are an important component of the mass communication of society, which acquires special significance in the post-industrial era. The media carries various socio-political roles: organizing, unifying, consolidating society, educating and informing masses, and others. However, it can also play a...
Introduction Media can influence youth drug and alcohol use by portraying the use of these substances in a positive or glamorous light or by depicting characters using them without experiencing negative consequences. This can lead to the normalization of drug and alcohol use among the youth and can make it...
Introduction Grids are commonly used in the visual structure of newspapers, and it is important to follow the basic rules to ensure that the reader is aware of the content. The authors of the most popular newspaper editions usually include images to make the papers more interactive. Discussion Moreover, the...
Introduction “Donald Trump sent his own plane to transport 200 stranded marines” is a header that misled the reader. Trump sent his plane to transport 200 stranded marines in this newspaper. This headline misleads the reader because it speaks about him as an individual rather than the government. From CBS...
In recent decades, primarily due to the digitization of communications, the role of the media in society has evolved. In the past, consumers were forced to rely mainly on information produced, disseminated, and regulated by institutions like companies and major news organizations. These organizations decided which topics and stories were...
Introduction Social media is a part of everyday life for the majority of people on the planet. Accessible from computers and smartphones, it allows for instant messages, sharing photos and images, and offering stories of one’s life and success to others. At the same time, social media has become a...
Introduction The Cosmopolitan magazine is a widely recognized journal that showcases social topics in pictorial and descriptive forms. The magazine has about 64 global editions, each written in a different language to cater to a diverse target audience (Vicente, 2022). In addition to this Cosmopolitan, Maxim magazine has gained prowess...
Introduction The media is increasingly featuring content full of violence, including intimidation and the use of physical force. Different forms of media, including video games, movies, news, and films, are presently orchestrated to feature actions used to hurt, damage, or kill other people or animals. The presence of such content...
Nowadays, many psychologists and other mental health care professionals are concerned with the problem of the significant influence of social media on the development of depression, especially in adolescent populations. Moreover, enormous efforts are put into understanding this issue more comprehensively and seeking ways to prevent this condition. The chosen...
The research problem that I am going to explore pertains to the effects that adolescents’ active social media (SM) use has on society. Having reviewed the readings for Unit 6, I engaged in the preliminary analysis of the previously selected general topic to formulate a specific problem to explore. My...
The selected advertisement for this report is the 2021 Kohl’s “Spring into Action” clip. The video features an employee delivering a package to the house of a family, outside a young girl is drawing on the sidewalk with chalk (King, 2021). The clip depicts neighbors playing and jumping through the...
It is sad to say that brutality, violence, and death are integral elements of everyday life. That is why mass media are expected to cover these events to inform the public of these occurrences. However, an ethical dilemma emerges when photos of such events are under consideration. Many journalists, editors,...
Nowadays, technology plays an integral role in every person’s life. Be it a phone, computer, TV, or radio, these sources serve as channels of information, allowing people to learn more about daily events. However, with the advent of technology and the Internet, the dissemination of any bits of information and...
Introduction Black operations 3 is the third installment of the black ops episodes, apart from other Call of Duty series like the modern warfare plot line. Black Ops 3 occurs in 2065, forty years after the incidents of Black Ops II, in a dismal dystopia. Multiple nations throughout the globe...
Introduction Body image is how people make judgments concerning their bodies. Since they are exposed to many media images, these media images emerge as the basis for some of the comparisons to others. Hence, people are bombarded with billboards, magazines, and videos that inform them what they need to strive...
Andrea Simionato & Karen A. Donnachie AI Seems to be a Verb (2022), Web. The research attempts to uncover some of the embedded processes and possible biases of A.I. The authors have a large number of published articles and other works on automated reading and the evolution of literature media....
Introduction Social media usage has become widespread in the last ten years globally. Platforms such as Facebook, Instagram, Twitter, and Snapchat are popular with the majority of individuals. Anxiety and depression among teenagers are on the rise, which can be blamed on an increase in the time spent on the...
Introduction Social media is a ground-breaking online platform that fundamentally alters how people view the world and has integrated into our culture. Social media is more important for daily social interaction due to the development and growth of technology. The importance of social media in today’s world can be understood...
This systematic study examined the impact of social media usage on depression, anxiety, and psychological distress among teenagers. The results were categorized into four core contexts: time spent, activity, investment, and addiction. There was a correlation between all dimensions and depression, anxiety, and psychological discomfort. As a result of the...
Introduction Network effects play a critical role in the development of digital advertising markets, frequently giving a significant competitive advantage to established companies. In the advertising sector, Google is the most notable example of a company that everybody knows about. This popularity creates a powerful network effect, attracting more and...
Introduction The form of the information presented is equally important as the content because it determines the audience’s attitude to the articulated facts. For instance, it is possible to manipulate the target audience’s feelings to achieve the set goals. Showing the picture of the child standing in front of the...
The 21st century is considered to be the century of information. In most countries in the West access to information is unlimited, meaning that everyone has a voice and can broadcast their views and experiences (Harrison 25). Likewise, the individuals consuming information have access to any source they wish, making...
Introduction The Cable News Network (CNN) is an American multinational cable channel specializing in the news. Headquartered in Atlanta, Georgia, CNN became the first all-news television channel that provided 24-hour news coverage. A great variety of documentaries and videos, regional expertise, high quality of broadcasting, attention to accuracy and consumers’...
Fake news is defined as news items that are deliberately and indubitably untrue with the aim of distorting public views of facts, events, and assertions. It concerns news that is promoted but that the promoter knows to be false because it is based on clearly inaccurate facts, unverifiable assertions, or...
Introduction Media is expected to be one of the most potent democracy tools providing individuals with objective and accurate information about important events. Unfortunately, in numerous cases, it fails to perform its central function. For instance, journalists might be biased when speaking about racial issues or protests promoting injustice and...
Over the recent decades, social media has become an integral part of many people’s lives. Various media resources are currently used by all segments of the population in the US on a daily basis. The number of opportunities for people to connect and communicate via the Internet has increased, but...
Introduction The American film industry is one of the main components of the nation’s popular culture. The main reason for choosing this culture is because it majorly highlights the social, economic, and political domains in the United States of America. The film industry has made it easy for most Americans...
Why Blogs Have Become Popular Over the last two decades, new technological advancements have changed how people communicate. The World Wide Web, for instance, provides various platforms for people to exchange ideas and work with others online. One of the most common platforms used is blogs. These web pages serve...
Introduction National Crime Prevention Council is among the American educational nonprofit institutions that enable the creation of safe communities by addressing issues such as drugs, violence, and crime, thus minimizing the chance of crimes. One of the ways they accomplish this is by running media campaigns on their website targeting...
Information can be considered one of the most important assets because it provides knowledge on various matters. People obtain data from different sources, such as other individuals, books, magazines, or the Internet. Nonetheless, not all information or ways of acquiring it present reliable facts. For instance, news that is spread...
Online social media platforms offer a communication network between transit agencies and their customers. It can be an effective way to communicate with users and identify their needs as a step toward establishing a client-oriented approach (Hosseini et al., 2018). Federal Transit Administration has several web policies that transit agencies...
While social media platforms such as Instagram, Facebook, and YouTube have been very impactful to young people, they have not been short of ruinous consequences. Social media causes a distraction for students, risks causing mental health problems through cyberbullying and setting unrealistic targets for most of them, and discouraging face-to-face...
Introduction The focus of tobacco businesses has frequently been on aggressive marketing campaigns meant to advance goods against which there is solid scientific resistance. The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture. Smoking-related medical experts refuted the notion that...
Introduction There has been significant evolution in the advertising industry from traditional advertising methods such as newspapers, print media, and television to digital advertising based on the internet. Therefore, advertising research has moved from considering consumers as passive to interact-ability, where consumers are active (Rathi et al., 2022). This has...
The communications in the modern social networking sites are characterized by the almost instantaneous feedback regarding one’s behavior or emotional state from close people as well as acquaintances. Although people may sometimes become victims of verbal abuse, it is fair to argue that most of the normally functioning online spaces...
Introduction Social media has become a significant part of today’s youth and is one of the newest inventions to hit the human race. It plays a significant role in influencing young minds, it is utilized by many people as a site to communicate with friends and family, but it also...
Introduction Access to information today is becoming more comprehensive, and almost anyone can find any data. Scientists note that the use of social media is increasingly associated with suicide attempts among adolescents (Sedgwick et al., 2019). If a person wants to create their own business, get a job, or is...
Pop culture has always been a huge influence on films. From the very beginning, films have been used to reflect and comment on the popular culture of the time. In the early days of cinema, this was often done through satire and parody. Today, it can be seen that pop...
Classical conditioning is a powerful instrument to make specific associations in the human brain. In marketing and advertising, it is used to create positive associations with a product or service. As a result, people may find purchasing such products more attractive. In the recent advertisement “The New Axe Effect,” classical...
The political life of citizens in a democratic nation relies on media services. Media is the origin of universal communication and comes in numerous forms, from the internet to televisions and radios. The media and society field focuses on media’s background, structure, and societal contribution to mass communication: the World...
The digitalization process is constantly affecting today’s childhood: Facebook is becoming an increasingly common form of leisure and social development for children. Imagine a young child who turned on the computer and immediately plunged into a boundless and insecure virtual world. One immediately became interested in the unknown and ready...
The article on review is titled “Advertising” and was published by Encyclopedia Britannica in 2012. It explores the history of advertising and how that has changed over time. The author describes how advertising is used to call attention to products and how it can be effective if done correctly. The...
Introduction It is important to note that advertisement as a marketing practice is a form of communication designed to convince and persuade consumers to purchase a product or service. The selected ad of interest is Dr. Martens, which is a British footwear and clothing company. The ad depicts a young...
The video titled “How to Create a YouTube Channel for Beginners (Step-by-step tutorial)” is the subject of the second report that is being provided. The paper’s structure and format are geared toward educating the viewers of the video on the main points of the presentation and doing a deeper analysis...
Introduction The Coca-Cola commercial from 2014, titled “It’s Beautiful,” has stirred controversy due to the misinterpretation of the scenes. The commercial features households of diverse backgrounds singing in various languages, “America the Beautiful” (Amalina 57). This advertisement faced criticism within and outside of the US due to the appearance of...
Thousands of media personnel frequently impact the daily lives of Americans. At an ever-increasing rate, media permeate civilizations and saturate people with information. The delivery methods for audio news in the United States are divided into two categories: conventional satellite radio and digital media, including web audio and podcasting. While...
Giving credit for an open work satisfies the open-copyright license’s legal requirement that the writer acknowledges the work’s author. Citations are made for restricted works where the copyright holder does not grant public access to the copy. If the work is not attributed properly, it can be marked as plagiarized,...
The Burger King Advertisement: The Burning House Burger King created an advertisement where it showed their restaurant burning, and the title is Frame Grilled Since 1954. It emphasizes that Burger King uses an open flame to cook meats for their burgers, unlike its competitors, such as McDonald’s. In addition, it...
Introduction Tomorrow World is a musical festival that arranges several-day events with multiple performers and visitors’ opportunities to attend as campers, one-day attendees, or several-day attendees. In 2015, the event’s location was set in a wooded area far from main roads or hotels, as well as no precautions were made...
Introduction In the modern marketing system, PR is an indispensable tool for psychological impact on society. It occupies a prominent place in the positioning and transaction of goods and services and the formation of trust and opinion. Attempts to form public consciousness into the necessary model do not sweep away...
Introduction Cable News Network (CNN) and Fox News are the two largest news sources in the United States. They play a critical role in many political events, leading to a strong association with either liberal or conservative viewers (Linden et al., 2020). Their comparison can reveal how popular opinions among...
Introduction Having lost its status as the most influential medium, TV still exposes society to various beneficial and negative images. On a positive note, diversity in TV series has been growing, affecting the number of characters to represent women, racial minorities, and sexual minority groups (Williams, 2021). Discussion In TV...
Introduction Consumerism has become a trend in the US, not today, not yesterday, and not even 50 years ago. It traces back more than a century and gained its first followers with the appearance of mail-order magazines advertising various popular products – the prototype of Amazon. As many could have...
The article under analysis is “Politicized rantings on two blogs by a ‘daviddepape’ are drawing scrutiny” by Charlie Savage, Alan Feuer, and Kellen Browning (2022). The New York Times post provides that investigators of the Paul Pelosi assault case investigate some related Facebook blogs. The investigation seeks to find out...
The first source is an article on a Newport Academy Website named Effects of Social Media on Teenagers. It was published on July 14th, 2022, by Monroe and analyzes how various social media resources affect teenagers. The author uses statistics from other publications and touches on the subject of mental...
Terrence Washington’s interview with Kelly Coke can enlighten students about the importance of serving the community. Often people neglect community service because of a lack of time. However, Washington shows that with proper time management and prioritizing, it is possible to find time for commitment to the community. I learned...
Introduction First of all, it is essential to think about influencers who are caught up in the ceaseless flow of the Internet. Influencers are the ones who are under the most strain in this digital storm. They have turned their attention to social media. Most were unaware of the numerous...
Introduction The last few decades have seen an upsurge in the amount of media information available to the general audience. Some of this material is violent, and concerns have been expressed about the impact of children exposed to violent media. As a result, Gerard Jones argues in his piece “Violent...
The topic of the study and its importance Stress belongs among one of the most widespread issues in modern society. Often referred to as a “plague of the 21st century,” it affects people’s lives in various ways, including their motivation, performance, and psychological well-being. Students of universities and colleges are...
Social media enables people to communicate with large international audiences without any obstacles and in an open and transparent way. The popularity of social media can be largely attributed to its ability to offer people content that can inspire and encourage them to become better versions of themselves. Although there...
In modern world community transformation conditions, the image of the state and its structures becomes particularly meaningful. However, at this point, one can note the low interaction between the American people and the military, and the information technology can influence the course of the issue by altering its direction. In...
Recently CNN and Washington Post have released news regarding the Russian army retreat in Ukraine’s village., which was ignored by FOX news and is mainly associated with a conservative news portal. On contrast CNN and Washington Post are known for its support for liberalism or, in other words, the left...
It was the resource that was especially useful to me recently because it provided me with opportunities for work communication and information contacts. Information technology has helped people survive in difficult times like the pandemic and develop and strive. It motivates individuals to continue living, find meaning in their activities,...
Gamification is the inclusion of game-inspired elements in non-gaming internet environment to increase motivation and engagement levels for the users. Gamification is used to create influence in websites, online community, business, and learning management system by tapping on product experience using games. According to Fitz-Walter et al. (2021), gamification market...
Cosmopolitan is a New York-based American magazine that constitutes discussions and issues that create interspersion between fashion, lifestyle, culture and living, with several sub-thematic concerns such as beauty, culture, and stowaway-like stories forming a significant part (Uy, 2022). The first issue or volume of the magazine was in 1882 and...
An electric soap advertisement by Dobbins connects its product with the seven stages of man’s life depicted by William Shakespeare in his famous comedy As You Like It. An advertisement artist quoted Shakespeare to illustrate how Dobbins electric soap accompanies a man throughout his life, from infancy in his mother’s...
The issue of race and its perception by the public is quite relevant now. In this context, it is worth noting the mass media. The importance of this outlet is because it is a direct representative of public attitudes and opinions and conveys how people relate to a representative of...
Introduction China is known worldwide as a country with one of the highest levels of censorship. Investigative journalists compare the coverage of censorship in the media and the Internet year, and their forecasts are disappointing, unfortunately. Usually, the Chinese government does not run the censorship apparatus directly but delegates this...
Introduction False information on the Internet spreads more easily and quickly than accurate information because it usually does not require much knowledge to become aware of it. Creating fakes and misinforming the audience is relatively easy, creating panic in the community or lobby. If done well, fake messages are hard...
Introduction Anime as a form of art presented a new storytelling method tailored for kids and adults. The link between cinema and anime is evident in the technology and storylines used (Grant & Henderson, 2019). Anime has greatly impacted the entertainment industry, making it one of the most recognized works...
The fast development of internet platforms has led to the gradual but steady migration of various human activities in the online sphere, including the ability to communicate with different people and express one’s opinion. Due to its novelty, the interaction between people is still not properly regulated by governments worldwide....
The aspects of the opioid crisis and tobacco advertisement by physicians are comparable in terms of the engagement of the medical community in these issues. In both situations, physicians, medical associations, journals, and agencies were involved. Their activity was related to creating misconceptions regarding tobacco and opioids and making patients...
Introduction The issue of freedom of speech in American society is very acute, as it is the guarantor of democracy in the country. In recent decades, the development of freedom of speech has been heavily influenced by the Internet and content consumption by people. People no longer consume information from...
Introduction In this article, a thorough analysis of the relevant literature, through critical evaluation and synthesis has been made. Moreover, several major themes explaining the phenomenon of fake news have been identified. The author has proposed a theoretical framework that highlights the interrelationships of the articles and research suggestions to...
Introduction The act of purchasing a space to promote a product, service, or charitable cause is advertising. Advertisements, tactics, and procedures are used to put items, services, ideas, or causes in front of the public eye and convince them to take a certain action in response to what is marketed....
The piece by Janelle Richards and Rehema Ellis entitled Black Tech Entrepreneurs Move to the South, A Great Migration in Reverse is a news story report from NBC News examining recent economic and demographic shifts in the United States. Historically, the African American community had not been given economic opportunities...
Introduction Over the past decade, social media has become an integral part of modern society, surrounding people in many aspects of their life, such as work, education, dating, and others. While some claim that there are undeniable benefits to social media, there are also opinions and evidence that it can...
Introduction In marketing, pictures are frequently used to attract the target audience’s attention. It is essential to emphasize that specialists generally choose images with a secret subtext and can inspire customers to purchase them. At the same time, it is crucial to understand the influence that creative advertising pictures have...
Introduction For this paper, the influence of social media usage and visual social networks on eating habits, particularly, disordered eating, will be discussed. In addition, a separate technique for solving the mentioned issue will be described and provided as a potential recommendation. Emotional intelligence can be considered as a methodology...
Eric Tucker made a mistake and admitted it, trying to convince the public not to believe all information unquestioningly. However, his first tweet was re-tweeted over 10,000 times, and the amended one containing the correct information was re-tweeted only 29 times. It is a rather frightening number because it demonstrates...
Introduction Modern society’s foundation is an immediate connection that is provided via social media. The current generation, gen Z, is becoming more involved in recording every second of their life and expressing their identity (Vițelar, 2019). Sharing their experience and getting feedback from their digital peers makes them happy. Simply...
Mental health has become a debated issue in modern society due to its prevalence, especially among adolescents. Adolescents suffer numerous mental health issues that impact their lives and well-being negatively. The two significant stressors identified to be unique among adolescents include social media pressure and bullying (Boniel-Nissim & Sasson, 2018)....
Due to the expansion of modern technologies, the information and creative environment have become interactive, and artists strive to create a work and interact with their listeners or viewers. I think that the development of culture at this time is unpredictable, as there are many subcultures that can unexpectedly gain...
Historically, culture is based on the process of sharing and exchanging concepts and perceptions created or observed by people. As a space where individuals communicate and express their opinions, the public sphere is a cornerstone of culture (Lattimore, Baskin, Heiman, Toth, 2012). Nowadays, there are no means that exceed media,...
Media proliferation is putting pressure on advertisers and content creators to understand the impact of medium choice on the audience. The target population encodes communication from the different forms distinctively and may assign various meanings to the same message. The objective of this paper is to discuss messages in a...
The world is full of advertising, every company or product, large or small, wants to be heard. When the campaign is run correctly, it causes a reaction and makes people buy the product or even tell others about this product they found. But not every commercial works exactly how it...
Social networks provide users with many opportunities that greatly simplify their lives. It includes sharing information, personal messages, and opinions and ensuring collaboration between people or brands. In the late 1970s, bulletin board systems (BBS) appeared, which were the first type of social network (Dhingra & Mudgal, 2019). The systems...
Introduction Expo 2020 Dubai, just like the previous World Expos, offers the global community a unique opportunity to come together to find solutions to common challenges faced by humanity. The universal journey to solving global problems started in 1851 in an event that took place in London and was referred...
For this assignment, it was decided to address one of the most pressing topics of the last few days, namely the threat of a Russian-Ukrainian war. Since this topic is quite sensitive and a large amount of propaganda is generated every day, a critical analysis of one of the online...
Hip-Hop Database. “Snoop Dogg.” The real names of Snoop Dogg are Cordozar Calvin Broadus Junior. The American rapper and songwriter became famous for his song gangster rap during the 1990s when the West Coast hip-hop culture was at its peak. Most of the songs by Snoop Dogg were inspired by...
Sid Meier’s Civilization VI is a turn-based strategy computer game in which one or more people fight against desktop AI competitors to evolve their Civilization from a tiny tribe to total control of the globe over numerous generations. A turn-based strategy game (TBS) is a strategic multiplayer game that means...
Acting on the theater stage is an art that captivates the viewer not only due to the plot of a particular play but also due to the dynamics of characters’ images. As a target work to analyze, the play “Uncle Vanya” by the great Russian playwright Anton Chekhov will be...
Introduction In 2005, a marketing campaign against methamphetamine was conducted in Montana under the name of The Meth Project (TMP). The objective of the campaign is to decrease the consumption of methamphetamine – or simply meth – by stigmatizing it. TMP aims at increasing risk awareness, reducing perceptions of the...
Nowadays, there are millions of websites that offer to listen to illegally taken songs or watch movies for free, and there are also numerous official websites that offer subscriptions. According to the statistics, around 600,000 items obtain copyrights annually (Ringleb et al., 231). The authors state that all “copyrightable works”...
Common Denominator Programs Most Americans’ lives are dominated by television, although many young people today use online streaming services as their preferred media source. Until the 1970s, the majority of individuals on American television shows were Caucasian (Stanley, 2020). This affected the way individuals of other ethnicities perceived themselves and...
Introduction This review will analyze the event titled “Live with Carnegie Hall: Judy Collins,” where American singer, songwriter, and social activist Judy Collins performs with a guitar. It is a virtual event released on YouTube in the summer of 2020. Since it is free to access on social media, the...
According to Psychiatric Quarterly, advocates and policymakers have raised concerns about the potential adverse effects of using social media. Berryman found that social media may be linked to some negative mental conditions such as loneliness, suicidal thoughts, and decreased empathy. Social media users have different lifestyles and ways of doing...
Security and privacy are becoming one of the main problems in modern society. The storage and use of digital data are more difficult to control in the context of ever-increasing online fraud and information leakage. According to statistics, less than 10% of social networks cover all five principles of notice,...
The article provides a recently declassified intelligence summary of which the cases of war crimes, torture, and abuse of Mariupol residents and local government officials by Russia. The intelligence data was shared with CBS news by an anonymous US official. The article explains that the facts of abuse may lead...
In my opinion, online dating is a good way of finding a like-minded partner. People often do not have enough time to focus on their personal lives, but dating online provides individuals with the opportunity to be matched with someone who shares their interests and views. Usually, people have to...
As digital technology develops, many fields of human life undergo significant changes including business. Large corporations and small companies need to overthink their approach to social media in order to stay competitive. Modern digital technologies offer numerous opportunities for businesses and create a number of ethical and moral issues. Media...
Introduction Benneton ads use inclusivity to their advantage, as a tool for communicating a message and attracting customers. Research into customer behavior has shown that people are more likely to buy when they can see people similar to themselves associated with a certain product. Therefore, inclusivity plays a large role...
