1282 samples of this type
Introduction Mass communication implies a complex communication process concerning society as a whole that emerged from rapid societal changes and technological advancements. The relevance of mass communication indicates that it is regarded as the “primary means of control and mobilization of the many” (McQuail 3). It has the opportunity to...
Today, many advertising campaigns refer to the widespread issues or trends of the modern world. The advertisement “Followers” by Miller Lite is not an exception since it covers the problem of people’s dependency on social networks (Miller Lite, 2019). A video shows people running away from their Internet followers to...
Critics admit a false and negative portrayal of victims of crime popularized by mass media. Crime, particularly violent and predatory crime, is not as common as often portrayed by journalists. Crime is uniquely debilitating because it destroys feelings of security and the sense of interpersonal trust that binds a community...
Introduction The Internet has become an integral part of modern culture, in the depths of which emerged social networks, whose emergence was unprogrammed and spontaneous. Over time, from rather primitive communication forums, social networks have turned into an open space where users can express their thoughts without any modesty. In...
The media plays an indispensable role in the spread of information to people around the world with the purpose of entertaining, educating, or informing. Therefore, how such information is presented to the intended audience matters significantly if the message is to be passed effectively. Specifically, media leverages the power of...
The realm of the online environment provides its users with an unprecedented opportunity to create a new persona that would represent them in the digital setting. As a result, a lot of people tend to change their communication manner and demeanor when participating in online discussions. I agree with the...
For a long time, scholars have understood the significant role that the media play in influencing public opinion and giving shape to the perceptions that people have about the world. But on the other hand, the debate about how influential the media are is clear even from the studies that...
Policymaking is a complicated and long process, which depends on many factors. In this essay, it is shown how interest groups and mass media can be involved in the process. It is also investigated if this influence is positive or negative. The influence of interest groups policymaking An interest group...
Introduction Whether we choose to recognize it or not, the media plays a large role in how we define ourselves as men and women, whether we are active or inactive, happy, sad, successful, attractive or a dozen other questions regarding who and what we are. These definitions come from the...
Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand generally incorporates an element that is meant to generate an appeal or a similar sense of motivation...
Summary In most cases, when a disaster strikes, the first people that tell the world about it is the media (Reyes &Jacobs, 2006, p. 444). Upon hearing of any disaster that has occurred, the media tries to obtain more information about the disaster, dispatch their reporters to the site of...
Media is a very strong force and it has vices. One of the noted vices of the media is its tendency to stereotype identifiable groups like gender, race, and alternate sexual communities. As a formidable force, these stereotypes distinctively possess an impact on the people of the groups. To understand...
Introduction Media rituals are a part of media culture influenced by national and corporate traditions. It is not difficult to see that a medium of communication in the modern world can require very considerable resources, skills, organization, and sophisticated technology. Thus, we talk in overall terms of the communications industry...
In 1948, United Nations General Assembly adopted Universal Declaration of Human Rights (UDHP). Under Article 19, it confirmed the right to free speech and declared that: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and...
The modern digitalized world provides humanity with a plethora of social media resources by which a user might search and consume diversified information. Nowadays, each intelligent citizen tends to be an active part of society by expressing his position or supporting somebody else’s one. Hence, platforms and methods that may...
Greta Thunberg is a sixteen years old environmental activist from Sweden who became famous after she established the movement School strike for climate. This event draws the attention of the media, generating many viewpoints regarding Greta’s work and its impact on the political and social context. This paper will analyze...
Introduction The focus on female appearance and the promotion of specific types thereof has become quite noticeable in the modern social environment. While the propensity toward encouraging diversity and a broader look at gender normativity has also been noticed, a large number of online toys and media still uses stereotypical...
Introduction With the development of IT technologies, Internet advertising has evolved, too. Such companies as Google and Facebook are constantly changing, adjusting to the new conditions so that their advertising platforms work. Today, digital advertising utilizes many techniques based on programs that detect, track, and analyze the actions and reactions...
This paper is about my experience during the Little Ethiopia Cultural Street Festival, which I attended on September 13, 2015. This festival is an annual event, and this year, it has been the fourteenth time it was held in Los Angeles. The Little Ethiopia Fest is dedicated to the Ethiopian...
Why are some media forms regulated by the government? Some media firms have contributed to several ethical concerns. These ethical concerns threaten to destroy the trust and responsibility among humanity. The consequences of these ethical concerns necessitated the establishment of several acts that would offer appropriate control and limitation in...
Briefly describe the content of the poster and organization The poster gives a summarized case study of Apple Inc. in India; it is presented to give the full details of the company’s operation in the country. The poster has made use of both textual and graphic elements to represent the...
Introduction Facebook refers to a social network that allows people to share information online. One becomes a user after they sign up and add a personal profile, which shows an individual’s gender, photo, and contacts. One can choose to belong to a group of persons, such as colleagues in an...
Critical thinking is very important as it enables a person to think rationally and make wise choices. The most important aspect I have learned in critical thinking is how to be wary of fallacies, specifically wishful thinking fallacies in advertisements for women’s products. This means that before I make any...
Question The following discussion question is used for this essay: “Social media provide opportunities to bring people together, as in a Facebook ‘event,’ or comments on your birthday, but it can also result in bad feelings and malicious or even criminal behaviors. What should parents do – if anything –...
In contemporary society, children spend a lot of time-consuming different forms of media such as video games, the Internet, television, and movies. Extensive research has shown that children are exposed to violence in the aforementioned media forms in various ways. These exposures have both short-term and long-term effects on the...
Introduction Events of all nature have socioeconomic and environmental implications. The implications underline the need for engaging in environmentally and socially responsible processes for decision-making and integration of such decisions into the events planning, arrangement, and implementation processes (Stone & Millan 2011). The goal is to ensure responsible hosting and...
The virtual world is a sort of reflection of real-world issues and complexities. Virtual games have long been used as educational tools that help people acquire different skills. However, the examples provided reveal the dark side of gaming. Both RuneScape and EVE games are not completely virtual, as gamers often...
Definition of Social Media Andreas and Michael (2010, p. 59) define social media as internet programs and applications structured from ideas and technological fundamentals which consent to the development and exchange of information. Social media allows for interaction and communication fostered by readily available, accessible and affordable means of communication....
Methodology Several qualitative data analysis methods can be used to analyze qualitative data. In this particular case, the best qualitative research method used in analyzing the data is the classical content analysis method. Classical content analysis is a qualitative data analysis technique in which the researcher counts the number of...
Introduction The popular culture influences the majority of people and particularly the youth who are attempting to build an identity. The media describes the pop culture in regards to what people should eat, wear, what kind of music they should be listening to, how they should behave, and how they...
Social media has made communication between people in different regions very easy; however, it has altered offline interactions as many people are enveloped in social internet sites. The result has been a hindrance to good interpersonal relations as many users of social media lack the necessary skills for offline interactions....
Introduction Nations growing rapidly through economic prowess and technological innovations stand competitive chances for social civilization, especially in regard to the United Arab Emirates (UAE) with 43% penetration of social media. The delivery of strategic information to the public through social media in such countries must be evaluated for relevance...
Introduction Social media creates a platform where businesspeople communicate and/or interact with their customers. Through social media, companies market their products to reach worldwide consumers. Social media platforms are increasingly being caught up in voyeurism, gaze, and shadowing since many people have been connected to the internet, thanks to the...
Introduction Al-Jazeera also abbreviated JSC (Jazeera Satellite Channel) is an autonomous broadcaster belonging to the state of Qatar, through Qatar Media Corporation, founded by Emir of Qatar Sheikh Hamad bin Khalifa, in 1996. The independence of the channel’s editorial policy originates from the fact that the channel generates its funding...
Introduction The current innovations have had many impacts on almost all professions. The emerging use and easy access to the internet had its effects on traditional journalism. News houses, therefore, are changing their approach to journalism with changing training techniques offered to journalism students. One of the most fundamental concerns...
Introduction The advertisement of Dallas Farmer’s market conveys a message that people should purchase healthy food provided by this market rather than fast food. The advertisement uses a recognizable object (French fries pack from McDonald’s) and fills it with a new sense. To reach out to a diverse audience, the...
Social networks became the people’s everyday reality, and today the public is divided into the proponents of using these services and opponents who focus on the advantages of the face-to-face interaction. Furthermore, the users of social networking services can also be divided into groups according to their attitude to this...
Contemporary public relations specialists are opposed to more problems and encounter material rapidity, and globalization modifies the stride and scenery of the occupation. The contemporary industry, categorized by globalization, entails administrations to comprehend the intercultural and intercontinental features of public relations during the operation in a worldwide marketplace. The internationalization...
Executive Summary Changes in media presentation and information delivery is a 21st-century issue that people embrace from different parts of the world. Pitiably, some parts of the world still strive to integrate such structures into existing systems. Besides giving an overview of the ethnic and socio-political environment of Bahrain, the...
Introduction The so-called Arab Spring has shown that people are ready to struggle for their rights and seek for a better life without resorting to violence. For instance, people in the Arab region found ways to organize a variety of demonstrations and other gatherings to make a difference. Notably, there...
Summary of the source text In his essay “On reading video text,” Robert Scholes explains how videos use the visual sense to relay powerful messages to us. As a significant segment of multimedia, video texts are constantly running on television sets and currently, account for a significant part of the...
The process of globalization has affected many areas of people’s life. It has changed our economy, business, and finances; it resulted in the high rate of migrations and traveling; it made an impact on education and interactions in the society of the world. Communication has become a crucial part of...
Research conducted by various scholars show that media and television serve as the most significant influence on adolescents and children. In fact, television is seen to affect several aspects of behavior and health. Television apparently has both negative and positive sides. The positive aspect of television is that it might...
Introduction Television has showcased different types of families over the years, and this has had a significant impact on how society thinks about families in real life. At first, TV often showed families that seemed perfect and traditional, like the Cleaver family in “Leave It to Beaver.” These families had...
Introduction According to research, the typical person sees between 280 and 310 adverts daily (Zhangboy, 2019). The mass media, mainly advertising in magazines and newspapers, significantly influences people’s everyday lives in today’s society. The most significant destructive impact of the press is that it imposes beauty ideals on society since...
Abstract Social media has evolved as an essential component of our lives, specifically for immature people. This phenomenon has raised a controversy concerning its impact on juveniles. The hypothesis analyzed in this paper is whether social media has a primarily adverse or favorable effect on the young generation. Given the...
Research Question How do social media companies’ control over news content affect its diversity and quality, and what steps can be taken to foster a balanced news ecosystem on these platforms? Annotated Bibliography Fletcher, Richard, Antonis Kalogeropoulos, and Rasmus Kleis Nielsen. “More Diverse, More Politically Varied: How Social Media, Search...
Description of the Media Literacy Website Section The chosen website is the Center for Media Literacy (CML, https://www.medialit.org/). It provides a multitude of resources aimed at enhancing media literacy. One particular section that stands out is their “Five Key Questions That Can Change the World.” These five questions are: Who...
Introduction Gun control is one of the major current issues, and the most recent argument has centered around New Mexico. The state’s governor, Michelle Lujan Grisham, has lately ordered for firearms to be banned from being carried in Albuquerque’s public places for a month (“Gun owner,” 2023; “New Mexico,” 2023;...
Editorial Summary Firestone, D. (2023). Fox News remains an aberration in American journalism. The New York Times. For the purposes of this paper, Firestone’s (2023) editorial claiming that Fox News must be held responsible for their work that deceives viewers and causes defamation was selected. The author refers to the...
Introduction In the chapter “Heroes and Superheroes,” Jewett and Lawrence discuss heroism communicated through cinema. The chapter’s main argument is that cinematography has given a more profound representation of religious heroism (Jewett and Lawrence 384). In addition, the authors argue that heroism in cinema encourages religiously insightful behavior in the...
Introduction The harrowing battle against addiction transcends social status and fame, affecting individuals from all walks of life. In the realm of celebrities, where the spotlight amplifies successes and struggles, one name stands out for the inspirational recovery story: Robert Downey Jr. His transformation from the depths of addiction to...
Introduction Journalism is a complex profession that assumes various particular spheres of information transfer. Among the most exciting materials are those depicting sports events. Sports broadcasting is widely popular worldwide and has millions of fans in many countries. This paper will consider two significant companies, ESPN and HBO Real Sports,...
Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...
Topic Sentence Our dependency on social media has had a significant negative impact on our daily lives, harming our mental health, social connections, and productivity. Introduction In today’s technologically advanced civilization, social media has become firmly interwoven in our lives. However, there are many negative consequences to our reliance on...
Introduction The first ideas about the nature and power of mass communication during the First World War were not generalized. Still, in retrospect, they came to be called the magic bullet or the hypodermic syringe model. The essay will describe the general understanding of the model and the relevance of...
Introduction In today’s world, social networks play an important role in human lives. Instagram is one of the most popular social networks, and many people use it to seek recognition and assert their self-reliance. In this post, we will discuss some of the motivations for self-improvement and self-assessment using the...
Apuke, Oberiri Destiny, and Bahiyah Omar. “Fake News Proliferation in Nigeria: Consequences, Motivations, and Prevention Through Awareness Strategies.” Humanities & Social Sciences Reviews, vol. 8, no. 2, 2020, pp. 318–327. This article discusses fake news in the Nigerian context and the importance of awareness strategies, relying on the teaching experience...
Introduction to the Influencer The focus of this work is the study of an influencer named Bailey Sarian. She is a YouTuber and influencer who has more than six million subscribers on YouTube, and the average number of views on each of her videos is from one to three million....
Introduction During the last several decades, people have been obsessed with creating their rules, standards, and qualifications and following the principles of democracy, free will, and independence. However, such confidence and persistence make them vulnerable to a serious, primarily invisible threat known as fake news. Social media and other online...
Introduction The portrayal of Islam in media is discussed in “Fleas in the Sheepskin,” a chapter written by Kendra Salois and published in the book Islam in Popular Culture edited by Karin van Niekerk, Mark Levine, and Martin Stokes in 2016. This chapter examines the media’s depiction of Muslims and...
Introduction Barbie, the iconic Mattel doll, has been a part of popular culture since her creation and has greatly impacted society. Barbie has been a source of joy and controversy, especially regarding her representation of the ideal female body. While the doll has been praised for inspiring young girls to...
Introduction The United States is mainly a patriarchal culture characterized by male dominance, control, and centeredness. Women are expected to be subservient and play a supportive or submissive role. Some slight changes have recently occurred with many organizations and scholars advocating for gender equity. Commercial media shapes gender perceptions as...
Evaluating the Effectiveness of High-Cost Advertisements for New Companies Spending millions on Super Bowl commercials can be a beneficial practice for established brands in case they present a specific function or innovation. For instance, this year, Google Pixel 7 demonstrated the ability to edit photographs on their phones in real-time...
Introduction The article to be analyzed is “Conflicting Paradigms on Gender and Sexuality in Rap Music: A Systematic Review,” written by Denise Herd and published in the Sexuality & Culture scholarly journal in 2014. The author argues that in literature dedicated to sexuality and gender in rap music from several...
Introduction The Glens Centre in Manorhamilton, County Leitrim, Ireland, is a cultural and performing arts venue. The company was established in 1995, and the non-profit now calls a former Methodist church home (The Glens Centre, n.d.). The center offers a variety of artistic programs in the areas of music, theater,...
The media plays an essential role in the information space in modern American society. Traditional news and social media have a vast audience that informs about current events and trends. However, there has been a growing interest in how accurate and reliable the information provided by the media is. Traditional...
Introduction The Leo Burnett Decentralization Solution proposes a shift towards decentralization efforts to help “Forever Young” successfully launch its product. The problems identified are the limited creativity and lack of common goals in managing virtual teams, the lack of cultural awareness in the Canadian market, and communication challenges within and...
Today, most people take Internet search as an everyday task, without paying much attention to the process. However, this is not a sufficiently conscious approach, especially for people who plan to work in the field of media or information provision. A more quality-oriented approach requires information seekers to apply information...
The invention of the Internet and the social media websites such as Facebook and Instagram have changed the way people communicate, with the traditional means of communication being replaced by the technology-based platforms. The young generation has specifically embraced social media as a communication tool. They tend to shun the...
In the social economy, content is produced by users rather than by the owners of a website such as Facebook or Instagram. Most people welcome the ability to freely use these content-sharing platforms to keep in touch with their friends, share pictures, or even write content for others as on...
Cultural events define the course of society by bringing something new and life-changing. They can range from art to sports to music, but they tend to represent a specific culture on the global stage. The given research-based paper will focus on two cultural events which took place within the last...
Introduction The social infrastructure changes in response to each advancement in technology. The popularization and near worldwide dissemination of social media have meaningfully impacted modern society. Today, a global community is formed through social networking services as people from different parts of the world can engage with each other. Discussion...
In my opinion, by joining the Facebook ad boycott, companies make a significant contribution to social responsibility efforts. Zuckerberg’s networks are effective marketing platforms for large businesses. When well-known corporations, such as Starbucks and Coca Cola stop using Facebook for the purpose of promoting social agenda, it is a sign...
Introduction Riverside is one of the fast-developing cities in the United States, and the main networking opportunities in this location can be conferences, meetups, and informational interviews, for example, Moreno Valley Regional Job Fair and Business Opportunity Meetings provide ground for career development, exchange of experience, and seeking new business...
Introduction The need for advertising arose almost as soon as the goods, sellers, and buyers appeared. In order to successfully sell any product, it is necessary to attract a buyer. To date, most have already developed psychological immunity to the massive advertising attacks that they experience day by day. It...
Introduction Over the past few years, there has been an increase in media coverage of violent crimes and events all over the world. At the same time, the number of school shootings grew, which raised questions about whether the reporting of violent crimes may have pushed teenagers to commit them...
Introduction PR and Media Academy: How to Get Yourself the Media You Deserve is the title of a video that provides advice for real estate agents on how to handle public relations. Tristan Ahumada hosts the Lab Coat Agents, and their guest is Christine Haas, a public relations mogul, TV...
The Kingdom of Heaven is like a great big event to which everyone is invited. There are no exclusions, no VIP lists, and no dress codes. It does not matter if you are rich or poor, young or old, sad or happy, everyone is welcome, and everyone is celebrated. In...
Introduction We live in the information age where collection and distribution of news articles is not confined only to media houses. The world’s famous media sites have incorporated social media and private reporters who collect and submit news without proper authentication. The Associated Press is undoubtedly one the most prominent...
A birthday is a personal celebration of people that occurs only once a year. It is generally accepted that the people around them try to greet the person and make it the happiest day of the year. It is essential to note that some individuals are happy to accept congratulations,...
The role of social media has grown increasingly over the past decade, with some of the best-known social media sites having morphed into massive promotional platforms of a range of organizations. Similarly to other businesses, healthcare organizations can use social media to their advantage in order to advertise their services...
Technological advancement has made our lives significantly more manageable, from transport, healthcare, and telecommunications to money transfer, among others. Nonetheless, there have been issues that have emerged because of digital inventions. On that point, this article discusses the effects of social media on our lives and whether it needs regulation....
Introduction The mass media – both traditional and social – are an important component of the mass communication of society, which acquires special significance in the post-industrial era. The media carries various socio-political roles: organizing, unifying, consolidating society, educating and informing masses, and others. However, it can also play a...
Introduction Media can influence youth drug and alcohol use by portraying the use of these substances in a positive or glamorous light or by depicting characters using them without experiencing negative consequences. This can lead to the normalization of drug and alcohol use among the youth and can make it...
Introduction Grids are commonly used in the visual structure of newspapers, and it is important to follow the basic rules to ensure that the reader is aware of the content. The authors of the most popular newspaper editions usually include images to make the papers more interactive. Discussion Moreover, the...
Katie is a 22-year-old young woman who became one of the participants in the Disney World rides experience. She mentioned that she was not interested much in such entertainment before and generally had a neutral attitude toward this activity. Before taking a ride in the Twilight Zone’s Tower, Katie said...
Introduction Social media is a part of everyday life for the majority of people on the planet. Accessible from computers and smartphones, it allows for instant messages, sharing photos and images, and offering stories of one’s life and success to others. At the same time, social media has become a...
Introduction The Cosmopolitan magazine is a widely recognized journal that showcases social topics in pictorial and descriptive forms. The magazine has about 64 global editions, each written in a different language to cater to a diverse target audience (Vicente, 2022). In addition to this Cosmopolitan, Maxim magazine has gained prowess...
Nowadays, many psychologists and other mental health care professionals are concerned with the problem of the significant influence of social media on the development of depression, especially in adolescent populations. Moreover, enormous efforts are put into understanding this issue more comprehensively and seeking ways to prevent this condition. The chosen...
Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can...
The research problem that I am going to explore pertains to the effects that adolescents’ active social media (SM) use has on society. Having reviewed the readings for Unit 6, I engaged in the preliminary analysis of the previously selected general topic to formulate a specific problem to explore. My...
The selected advertisement for this report is the 2021 Kohl’s “Spring into Action” clip. The video features an employee delivering a package to the house of a family, outside a young girl is drawing on the sidewalk with chalk (King, 2021). The clip depicts neighbors playing and jumping through the...
It is sad to say that brutality, violence, and death are integral elements of everyday life. That is why mass media are expected to cover these events to inform the public of these occurrences. However, an ethical dilemma emerges when photos of such events are under consideration. Many journalists, editors,...
Nowadays, technology plays an integral role in every person’s life. Be it a phone, computer, TV, or radio, these sources serve as channels of information, allowing people to learn more about daily events. However, with the advent of technology and the Internet, the dissemination of any bits of information and...
Introduction Black operations 3 is the third installment of the black ops episodes, apart from other Call of Duty series like the modern warfare plot line. Black Ops 3 occurs in 2065, forty years after the incidents of Black Ops II, in a dismal dystopia. Multiple nations throughout the globe...
Introduction Body image is how people make judgments concerning their bodies. Since they are exposed to many media images, these media images emerge as the basis for some of the comparisons to others. Hence, people are bombarded with billboards, magazines, and videos that inform them what they need to strive...
Andrea Simionato & Karen A. Donnachie AI Seems to be a Verb (2022), Web. The research attempts to uncover some of the embedded processes and possible biases of A.I. The authors have a large number of published articles and other works on automated reading and the evolution of literature media....
It is essential to understand the nature of linguistic styles applicable to the general audience in order to create an efficient advertisement. The persuasive power of ads stems from the development of rhetorical elements specific to marketing purposes that focus on making customers get interested in a product or service...
Introduction Social media is a ground-breaking online platform that fundamentally alters how people view the world and has integrated into our culture. Social media is more important for daily social interaction due to the development and growth of technology. The importance of social media in today’s world can be understood...
This systematic study examined the impact of social media usage on depression, anxiety, and psychological distress among teenagers. The results were categorized into four core contexts: time spent, activity, investment, and addiction. There was a correlation between all dimensions and depression, anxiety, and psychological discomfort. As a result of the...
Introduction Network effects play a critical role in the development of digital advertising markets, frequently giving a significant competitive advantage to established companies. In the advertising sector, Google is the most notable example of a company that everybody knows about. This popularity creates a powerful network effect, attracting more and...
Introduction The form of the information presented is equally important as the content because it determines the audience’s attitude to the articulated facts. For instance, it is possible to manipulate the target audience’s feelings to achieve the set goals. Showing the picture of the child standing in front of the...
The 21st century is considered to be the century of information. In most countries in the West access to information is unlimited, meaning that everyone has a voice and can broadcast their views and experiences (Harrison 25). Likewise, the individuals consuming information have access to any source they wish, making...
Introduction The Cable News Network (CNN) is an American multinational cable channel specializing in the news. Headquartered in Atlanta, Georgia, CNN became the first all-news television channel that provided 24-hour news coverage. A great variety of documentaries and videos, regional expertise, high quality of broadcasting, attention to accuracy and consumers’...
Socialization is crucial for community growth and economic development since it promotes the exchange of ideas and unity. The development of social media platforms has made it easy for individuals to communicate regardless of the distance between them. Although technology has positively influenced socialization, it is associated with negatives such...
Fake news is defined as news items that are deliberately and indubitably untrue with the aim of distorting public views of facts, events, and assertions. It concerns news that is promoted but that the promoter knows to be false because it is based on clearly inaccurate facts, unverifiable assertions, or...
Introduction Media is expected to be one of the most potent democracy tools providing individuals with objective and accurate information about important events. Unfortunately, in numerous cases, it fails to perform its central function. For instance, journalists might be biased when speaking about racial issues or protests promoting injustice and...
Over the recent decades, social media has become an integral part of many people’s lives. Various media resources are currently used by all segments of the population in the US on a daily basis. The number of opportunities for people to connect and communicate via the Internet has increased, but...
Introduction The American film industry is one of the main components of the nation’s popular culture. The main reason for choosing this culture is because it majorly highlights the social, economic, and political domains in the United States of America. The film industry has made it easy for most Americans...
Why Blogs Have Become Popular Over the last two decades, new technological advancements have changed how people communicate. The World Wide Web, for instance, provides various platforms for people to exchange ideas and work with others online. One of the most common platforms used is blogs. These web pages serve...
Introduction National Crime Prevention Council is among the American educational nonprofit institutions that enable the creation of safe communities by addressing issues such as drugs, violence, and crime, thus minimizing the chance of crimes. One of the ways they accomplish this is by running media campaigns on their website targeting...
Information can be considered one of the most important assets because it provides knowledge on various matters. People obtain data from different sources, such as other individuals, books, magazines, or the Internet. Nonetheless, not all information or ways of acquiring it present reliable facts. For instance, news that is spread...
Online social media platforms offer a communication network between transit agencies and their customers. It can be an effective way to communicate with users and identify their needs as a step toward establishing a client-oriented approach (Hosseini et al., 2018). Federal Transit Administration has several web policies that transit agencies...
In the current digital era, nearly all aspects of life are deeply intertwined with technology. Technological advancement has led to the widespread use of social media for various purposes. In particular, the growing popularity of social media has influenced how business is conducted. In the restaurant industry, customers can connect...
While social media platforms such as Instagram, Facebook, and YouTube have been very impactful to young people, they have not been short of ruinous consequences. Social media causes a distraction for students, risks causing mental health problems through cyberbullying and setting unrealistic targets for most of them, and discouraging face-to-face...
Introduction The focus of tobacco businesses has frequently been on aggressive marketing campaigns meant to advance goods against which there is solid scientific resistance. The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture. Smoking-related medical experts refuted the notion that...
Introduction There has been significant evolution in the advertising industry from traditional advertising methods such as newspapers, print media, and television to digital advertising based on the internet. Therefore, advertising research has moved from considering consumers as passive to interact-ability, where consumers are active (Rathi et al., 2022). This has...
The communications in the modern social networking sites are characterized by the almost instantaneous feedback regarding one’s behavior or emotional state from close people as well as acquaintances. Although people may sometimes become victims of verbal abuse, it is fair to argue that most of the normally functioning online spaces...
Introduction Many people are concerned about their appearance when using digital media or seeing advertising. Influencers and celebrities present an idealized lifestyle and looks on image-based social media and media campaigns. They create a distorted perception of appearance for the audience, leading to heightened concerns about body image and self-esteem....
Introduction Access to information today is becoming more comprehensive, and almost anyone can find any data. Scientists note that the use of social media is increasingly associated with suicide attempts among adolescents (Sedgwick et al., 2019). If a person wants to create their own business, get a job, or is...
Introduction The media is an important function of democracy in any society. Any country requires that its media is unbiased to facilitate democracy. An unbiased media ensures that all reports, regardless of their nature and scope, are presented to the audience with careful evaluation of both sides of the narrative....
The digitalization process is constantly affecting today’s childhood: Facebook is becoming an increasingly common form of leisure and social development for children. Imagine a young child who turned on the computer and immediately plunged into a boundless and insecure virtual world. One immediately became interested in the unknown and ready...
The article on review is titled “Advertising” and was published by Encyclopedia Britannica in 2012. It explores the history of advertising and how that has changed over time. The author describes how advertising is used to call attention to products and how it can be effective if done correctly. The...
Introduction It is important to note that advertisement as a marketing practice is a form of communication designed to convince and persuade consumers to purchase a product or service. The selected ad of interest is Dr. Martens, which is a British footwear and clothing company. The ad depicts a young...
The video titled “How to Create a YouTube Channel for Beginners (Step-by-step tutorial)” is the subject of the second report that is being provided. The paper’s structure and format are geared toward educating the viewers of the video on the main points of the presentation and doing a deeper analysis...
Introduction The Coca-Cola commercial from 2014, titled “It’s Beautiful,” has stirred controversy due to the misinterpretation of the scenes. The commercial features households of diverse backgrounds singing in various languages, “America the Beautiful” (Amalina 57). This advertisement faced criticism within and outside of the US due to the appearance of...
Thousands of media personnel frequently impact the daily lives of Americans. At an ever-increasing rate, media permeate civilizations and saturate people with information. The delivery methods for audio news in the United States are divided into two categories: conventional satellite radio and digital media, including web audio and podcasting. While...
Giving credit for an open work satisfies the open-copyright license’s legal requirement that the writer acknowledges the work’s author. Citations are made for restricted works where the copyright holder does not grant public access to the copy. If the work is not attributed properly, it can be marked as plagiarized,...
The Burger King Advertisement: The Burning House Burger King created an advertisement where it showed their restaurant burning, and the title is Frame Grilled Since 1954. It emphasizes that Burger King uses an open flame to cook meats for their burgers, unlike its competitors, such as McDonald’s. In addition, it...
Introduction In the modern marketing system, PR is an indispensable tool for psychological impact on society. It occupies a prominent place in the positioning and transaction of goods and services and the formation of trust and opinion. Attempts to form public consciousness into the necessary model do not sweep away...
Ethics, also called moral philosophy, the discipline concerned with what is morally good and bad and morally right and wrong. The term is applied to any classification or theory of moral values or principles. In the digital age, cyber-ethics is described as the discipline of using appropriate and ethical behaviors...
Introduction Cable News Network (CNN) and Fox News are the two largest news sources in the United States. They play a critical role in many political events, leading to a strong association with either liberal or conservative viewers (Linden et al., 2020). Their comparison can reveal how popular opinions among...
Introduction Having lost its status as the most influential medium, TV still exposes society to various beneficial and negative images. On a positive note, diversity in TV series has been growing, affecting the number of characters to represent women, racial minorities, and sexual minority groups (Williams, 2021). Discussion In TV...
Introduction Consumerism has become a trend in the US, not today, not yesterday, and not even 50 years ago. It traces back more than a century and gained its first followers with the appearance of mail-order magazines advertising various popular products – the prototype of Amazon. As many could have...
The article under analysis is “Politicized rantings on two blogs by a ‘daviddepape’ are drawing scrutiny” by Charlie Savage, Alan Feuer, and Kellen Browning (2022). The New York Times post provides that investigators of the Paul Pelosi assault case investigate some related Facebook blogs. The investigation seeks to find out...
The first source is an article on a Newport Academy Website named Effects of Social Media on Teenagers. It was published on July 14th, 2022, by Monroe and analyzes how various social media resources affect teenagers. The author uses statistics from other publications and touches on the subject of mental...
Terrence Washington’s interview with Kelly Coke can enlighten students about the importance of serving the community. Often people neglect community service because of a lack of time. However, Washington shows that with proper time management and prioritizing, it is possible to find time for commitment to the community. I learned...
Introduction The last few decades have seen an upsurge in the amount of media information available to the general audience. Some of this material is violent, and concerns have been expressed about the impact of children exposed to violent media. As a result, Gerard Jones argues in his piece “Violent...
The topic of the study and its importance Stress belongs among one of the most widespread issues in modern society. Often referred to as a “plague of the 21st century,” it affects people’s lives in various ways, including their motivation, performance, and psychological well-being. Students of universities and colleges are...
Social media enables people to communicate with large international audiences without any obstacles and in an open and transparent way. The popularity of social media can be largely attributed to its ability to offer people content that can inspire and encourage them to become better versions of themselves. Although there...
Introduction Digital privacy has always been important. Internet users employ passwords and other forms of identity security to prevent unauthorized access to their data because of this. But as information becomes more digitalized, digital privacy is still a major worry. Privacy of information is threatened by an immense increase in...
In modern world community transformation conditions, the image of the state and its structures becomes particularly meaningful. However, at this point, one can note the low interaction between the American people and the military, and the information technology can influence the course of the issue by altering its direction. In...
Recently CNN and Washington Post have released news regarding the Russian army retreat in Ukraine’s village., which was ignored by FOX news and is mainly associated with a conservative news portal. On contrast CNN and Washington Post are known for its support for liberalism or, in other words, the left...
It was the resource that was especially useful to me recently because it provided me with opportunities for work communication and information contacts. Information technology has helped people survive in difficult times like the pandemic and develop and strive. It motivates individuals to continue living, find meaning in their activities,...
Gamification is the inclusion of game-inspired elements in non-gaming internet environment to increase motivation and engagement levels for the users. Gamification is used to create influence in websites, online community, business, and learning management system by tapping on product experience using games. According to Fitz-Walter et al. (2021), gamification market...
Cosmopolitan is a New York-based American magazine that constitutes discussions and issues that create interspersion between fashion, lifestyle, culture and living, with several sub-thematic concerns such as beauty, culture, and stowaway-like stories forming a significant part (Uy, 2022). The first issue or volume of the magazine was in 1882 and...
An electric soap advertisement by Dobbins connects its product with the seven stages of man’s life depicted by William Shakespeare in his famous comedy As You Like It. An advertisement artist quoted Shakespeare to illustrate how Dobbins electric soap accompanies a man throughout his life, from infancy in his mother’s...
Introduction The evolving world has exposed teenagers to the day-to-day use of social media; unlike in ancient times, adolescents can access information and network online. According to Ahmad et al. (2019), the digital era has played an important and pivotal task in shaping the awareness levels of teens. The availability...
The issue of race and its perception by the public is quite relevant now. In this context, it is worth noting the mass media. The importance of this outlet is because it is a direct representative of public attitudes and opinions and conveys how people relate to a representative of...
