1342 samples of this type
The article “Upside down: A primer for the looking-glass world” by Galeano (2001) represents an immensely honest and even, to some extent, brutal overview of the present world. The work is comprised of metaphors, exaggerations, irony, and contrast. Galeano (2001) attempts to open the readers eyes to the reality in...
Introduction Media and its advertising opportunities are essential components of any marketing strategy. Marketing strategies, in turn, employ advertising campaigns as tools for raising brand awareness and increasing sales of a product or service. This paper considers five constituents of media planning as well as steps for selecting a media...
It is hard to disagree that the media is the most important source of information. Almost all people learn about what is happening in the world via newspapers, various magazines, and TV reports. However, the major drawback is that the media is not always honest and trustworthy; hence, one has...
Media coverage is a critical aspect shaping the image of any prominent figure and determining the public attitude. With the development of new technologies and communication means, such content has become significantly more diverse. Depending on the form of media, ranging from the traditional ones to the personal communication channels,...
Introduction Sex, gender, and sexuality often appear in advertisements for various products. It is so because these phenomena have a robust impact on people, and Carl’s Jr burger advertisement with Paris Hilton is a suitable example. It depicts two young and sexy women who are washing a car and eating...
Media violence presents a risk to public health, and it contributes towards having an increased level of violence and aggression in the real world. Research indicates that fictional film and television violence lead to having short-term as well as a long-term increases in violence and aggression among the young viewers...
Policymaking is a complicated and long process, which depends on many factors. In this essay, it is shown how interest groups and mass media can be involved in the process. It is also investigated if this influence is positive or negative. The influence of interest groups policymaking An interest group...
Video games are used to entertain children but the quality of the game should be taken care of so that they do not make children become violent. Parents need to take care of their children by choosing the video games they purchase with great care because; if the games have...
Introduction Over roughly five or so decades ago, not even the most far-fetched of positive idealists could have foreseen how rapidly technology, and especially in the information sector, would grow. The epitome of this growth is perhaps the Internet, a vast field of boundless information that can be accessed by...
Introduction The essay the TV, Ideology, and Emancipatory Popular Culture is written by Douglas Kellner, a famous sociologist. He is famous as a representative of the so-called “third-generation” critical theorists. During his career, the sociologist wrote many articles and essays which were devoted to the role of television in the...
Introduction Any social network that is controlled by a certain form of technology like a website generally looks to please the users and therefore is designed for this sole purpose. Nightingale in her vivid explanation says that, “Industry players maintain an environment where they offer a degree of allegiance to...
Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand generally incorporates an element that is meant to generate an appeal or a similar sense of motivation...
Introduction Through the various changes that have taken place in our recent studies and measurement of advertising techniques, it has been found that advertising definitely works better than not advertising. It is certainly more beneficial than promotions and it works on almost any type of media, like print, radio, internet...
Economy In today’s world people are very interested in and curious about the things related to the World Wide Web. Some times they are over-hyped about WWW in their thought and talk. The reason for that is influence of information technology and World Wide Web is precious. It is a...
Introduction Media rituals are a part of media culture influenced by national and corporate traditions. It is not difficult to see that a medium of communication in the modern world can require very considerable resources, skills, organization, and sophisticated technology. Thus, we talk in overall terms of the communications industry...
Abstract This paper takes the article in the New York Times “Nothing Sells Like Celebrity” by JULIE CRESWELL as a starting point to discuss the appearance of the celebrities in ads as a business, which is a pure commercial junction. The paper addresses many aspects of this business in terms...
Introduction Poverty and the widening income divide are complex and recurring issues in the United States. New York City (NYC), which is urban megapolis chosen for this paper, holds one of the highest poverty rates in the country. The poverty rate in the city is at 19.5 percent, while near-poverty...
Many topics that are widely discussed in modern society have both supporters and those who have an opposing view. It is vital to be able to assess the opinions of both sides in order to create a cohesive viewpoint on a subject. The use of social media and its impact...
The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy. In the beginning, viewers get to see an old man entering the bedroom with his wife laying on the...
Introduction In the modern digital world, the primary concept of advertising, primarily for smaller companies, is done online. With billions spent on online marketing and online shopping becoming more popular, a significant portion of purchases is done offline, and it is important for retailers to capitalize on the ability to...
Introduction In recent years the video game industry has become a profitable venture, and games themselves have entered the popular culture as solidly as literature or film. Most people know of popular franchises, even if they have never played a video game at all. Naturally, popularity creates controversy, and the...
When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend “figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior you’re hoping for” (O’Rourke, 2019, p. 6)....
Racism is one of the most controversial topics in America and other places around the world. For many decades, the issue has been widely discussed in the fields of politics, religion, and education. However, the situation has worsened with more covert misrepresentation of racial and ethnic minorities in films, television...
Introduction Undoubtedly, the news media have a tremendous influence on the social behavior of society with regards to information, communication, as well as entertainment. Paper journals, magazines, and newspapers are currently considered as old sources of media that cannot have the same impact on society the way that technologies can....
How a Blender Works Specific Purpose: to show my audience how a blender works and benefits that it can bring to one’s everyday life. Central Idea: a blender is a useful gadget that can assist in various cooking tricks as well as save the time of its owners. Introduction Hello,...
Media is one of the most powerful sources of information about people, events, nations, and any type of progress. Though its quality is hard to control, consumers cannot neglect an opportunity but rely on the material they observe in movies and find in articles online. Despite the number of concerns...
Introduction It is clear that marketing strategies are evolving alongside the development of technology and society. New trends in marketing differ significantly from conventional ones. Thus, meerkat advertising can be regarded as a new approach. It is necessary to note that the campaign fits the conventional objectives (informing, reminding, persuading)....
Digital media The use of digital media in political campaigns together with the national elections has been growing rapidly worldwide. ICT is being applied in national political campaigning. The use of ICT for participatory purposes in general is seen to be more likely to occur in contexts that are less...
Introduction Statement of Research Issue This research investigates media for social change may be used to create an environment where people can engage in the public realm, mediate disagreements, and encourage civil debate. For an informative analysis, I have included my personal view on media power and discussed communication as...
Introduction The digital age has influenced the field of journalism considerably to the extent of creating uncertainty regarding its future. Particularly, according to Bradshaw and Rohumaa, technological changes have altered the nature of music in the contemporary setting, especially the format in which it is presented and its accessibility (89)....
The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...
Critical thinking is very important as it enables a person to think rationally and make wise choices. The most important aspect I have learned in critical thinking is how to be wary of fallacies, specifically wishful thinking fallacies in advertisements for women’s products. This means that before I make any...
Introduction Today, the media plays an important role in the life of any person living in a developed society. We rely on the media for information and entertainment and obtain the vast part of our knowledge about world politics through mass media sources, such as newspapers, television, or the Internet....
Changes in Media History and Links to Consumer Culture The content that is released to users has been evolving since the 20th century following the influence of technology on mass media agencies. Due to the changes that have been observed in media history, the impact has been felt in various...
The New Skinny Can Pepsi Ad Analysis: Introduction Pepsi Co. is one of the primary competitors of the Coca-Cola Company, and it has always been trying to develop interesting and appealing advertisements that attract the attention of the audience (Lamb et al. 94). In this case, the Diet Pepsi advertisement...
Background information Advertising refers to business communication practices that allow commercial practitioners to relay crucial information with regard to their products and services (Brown & Boulderstone 2008). Through advertising, businesses provide specific information regarding diverse activities that characterize operations in the market. In most cases, advertising seeks to sensitize buyers...
Social networks construct and reinforce normative conceptions of femininity and women’s appearance. According to O-Neill (2014), “young women and girls are under more pressure than ever before to look a certain way” (para. 1). Older women are not an exception to this rule. López-Guimerà, Levine, Sánchez-Carracedo, and Fauquet (2012) state...
The rapid development of technologies led to significant changes in the manner of people’s interactions because of the necessity to respond to the tendencies of the constantly changing world. The progress of Instant Messaging technologies, social media, and Skype means the beginning of the digital era in which the computer-mediated...
Introduction Social media (for instance, Facebook, Twitter, and Youtube) has played a key role in the way human beings communicate by enhancing data sharing through considerably trimming barricades of communication. Through social media, persons from diverse areas of the globe are able to note any developments of occasions or events....
Introduction Social media has developed over the years to present a platform in which interaction has increasingly been made easier. The interaction that arises from the use of social media has made the sharing and access to information easier every waking day (Porter par. 3). A Facebook post shared by...
Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...
Summary of the source text In his essay “On reading video text,” Robert Scholes explains how videos use the visual sense to relay powerful messages to us. As a significant segment of multimedia, video texts are constantly running on television sets and currently, account for a significant part of the...
Introduction This paper will delve into the changes that the social media landscape has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S....
Introduction The Internet has replaced traditional methods of carrying out the business long ago. People started using it as a primary source of information, which is why it became an integral part of their marketing activities (Alonzo 2006). Internet and interactive media are now especially frequently used in e-commerce: “Consumers...
Introduction Modern trends in social development are characterized by the massive spread of new consumer habits in the use of information resources and the transformation of communicative interaction practices. Under these conditions, social networks have become the dominant platform for building and maintaining social relationships. Now, one can quickly share...
Evaluation of Source Credibility and Relevance This essay explores the impact of social media on adolescents, looking at both the positive and negative aspects of the influence. For this purpose, a peer-reviewed article was chosen from the medical journal Mental Health titled “Social media and adolescent mental health: the good,...
Representation, Diversity, and Role Models in PJ Masks The children’s TV show PJ Masks presents a classical superhero narrative wrapped in a child-friendly approach. At the center of the story are three children, each of whom has unique animal-related superpowers that they use to fight evil, which is also represented by...
Introduction The advertisement’s plot tells a story of a brotherly bond that proves to be enduring and substantial despite external challenges. The main characters in the advertisement are two brothers, one of whom is not only older than the other but also surpasses him in almost all qualities. The younger...
Introduction Social media (SM) networks have become critical recruitment tools in human resource management. The recruiters use platforms such as LinkedIn, Facebook, Twitter, and Instagram to find the right talent for their organizations. Job seekers are using the same networks, but mainly LinkedIn and Facebook. Statistics show that 57% of...
Abstract The article examines how social networks influence the boundaries of social change. The study was conducted on a Saudi Arabian model firm using Twitter, Facebook, Instagram, and YouTube to empower women and members of cultural communities. The research led to the definition of four stages for addressing social problems:...
Main Ideas The main idea of the text “Dangers and opportunities of direct-to-consumer advertising” is that the average American television viewer spends significantly more time watching drug advertisements than they do seeing their primary care physician, up to nine drug commercials per day and roughly 16 hours per year (Parekh...
Advertisement Category The advertisement by Metro Trains Dumb Ways to Die can be categorized as an institutional advertisement. This category of advertising aims to create an image and establish the social significance of a company or organization rather than promoting a specific product or service (Algie & Mead, 2019). In...
Introduction Social networks are an integral part of modern human life. Unfortunately, if you misuse the Internet, you can develop an inferiority complex and mental disorders like depression. The intended use of social media promotes creativity and allows, for example, designers to share ideas. Although the Internet does not always...
Introduction For every nation, ambitions and aspirations are fundamental factors in cultural mentality. In his paper, Shames explores how America has evolved due to American economic expansion and the opening of new territories. According to the author, the frontier idea that Americans will continue to prosper has impacted Americans. I...
Radio Broadcast in 1934 and Now Broadcasting mirrors time, reflecting the era’s cultural, technological, and social shifts. It is the golden thread of history, linking the 1934 baseball match “Yankees vs. Tigers” on WWJ with the contemporary broadcast “Sports Daily” on KFH Radio from June 28, 2023. They represent two...
Evolution of the Two Selected Mass Media Formats Electronic and printed mass media are common information sources for modern people. In the early fifteenth century, Johannes Gutenberg created a movable printing press (Ayuningdyah, 2022). It became a mass press, which, due to developed transportation, was received broadly by the audience....
Introduction The right to abortion is an integral part of civil liberties and fundamental human rights to autonomy. However, in view of recent events, the overturning of Roe v. Wade, the matters that concern abortions have become more acute. While one group of people supports the pro-life concept, emphasizing how...
Understanding Gender Roles and Body Image Standards Gender portrayal has always been a fascinating and significant topic for me. However, the Body Image course provided me with a more nuanced viewpoint on this subject, particularly on the ways that gender roles and standards influence our perceptions of our bodies. The...
Introduction The following essay compares two editorial pieces reflecting opposing perspectives on school lunch rules. Examining the reasoning provided by both authors can help find all the relevant points that make it possible to understand all the causes and consequences of the problems. The opening piece, “Fed or Fed Up?...
Introduction Mega-events are significant international occasions that affect the region where they are hosted. The World Expo in Shanghai, held in 2010, is a great example of this event. It presented an excellent opportunity to showcase the latest architectural, scientific, and artistic achievements, which benefited the hosting country. However, organizing...
Introduction Anti-drug campaigns, such as the well-known “Just Say No” campaign, were in full swing during the 1980s. In the cartoon clip, Michael Jackson’s anti-drug song is one of the most well-known “Just Say No” campaigns. The first involves famous rock stars and children working together to combat the adverse...
Summary The media sector is one of the most significant areas in many countries. In Qatar, this area has developed remarkably rapidly in the last nine years and has taken a predominant position in society. The primary function of the media sector is to provide opportunities to disseminate information among...
Introduction Vast media types nowadays tell people about important information and changes. While some prefer video or radio, others read articles and newspapers. It is essential to claim that the source type will significantly impact the objectivity and precision of the depicted information. This essay attempts to put The BBC...
Context for the Image In Japan, the tragedy of March 11, 2011, is a proven fact with indisputable evidence. However, any speculation about the consequences of the disaster is still only speculation because there is no traceable connection between the effects of atomic energy on all living things. In Figure...
Introduction Emotional coloring and features of the text construction in mass media affect its perception. RT and In These Times published two articles regarding the use of personal data obtained from car license plate scanners. Both publications claim to be authentic, but use facts to convey a specific position. RT...
Analyzing Gender Representation Through a Fragrance Advertisement To analyze gender representation in culture, I have chosen a fragrance ad since they tend to use stereotypical features. A scent is usually associated with nonverbal communication, and it should be illustrated with imagery or plot. Therefore, directors are more prone to rely...
Introduction Advertising can be considered the bread and butter of a successful business. In this context, online advertising, also commonly referred to as digital advertising, is the process of promoting products or services via the Internet (The NEEVA Team, 2021). Consequently, the current paper will discuss the cycle of online...
Background Empirical research is a primary study in which the authors collect data on a phenomenon to test theories or hypotheses. Analyzing such studies is essential to students as it helps them understand the various sections, content, and writing of a scholarly paper. In their article, “Negative Social Comparison on...
Introduction The abundance of information people currently experience may be both a benefit and a problem. Because of the advent of social media and instant news updates, people have never had such rapid access to information from around the globe. This wealth of knowledge may, however, also be intimidating and...
Introduction With the emergence of social networking sites and internet news sources, the problem of false information has become a significant concern in contemporary journalism. In his article “Fake News and the Future of Journalism,” Pablo Boczkowski discusses how fake news affects the authority of conventional news sources and how...
The Role of Digital Technologies in Modern Sports Digital technologies are currently used in all areas of the sports industry, from training and monitoring athletes’ performance and health to broadcasting competitions and accumulating fans’ digital experiences when visiting sports arenas offline and watching online broadcasts. Now and in the past, the...
Introduction As I explore a different way of thinking about mass communication, I’m particularly interested in the critical perspective, which is part of a broader alternative approach discussed by Denis McQuail. In a world where communication science is mainly about using numbers and facts, critical theory provides a new and...
Analysis of Advertisements Through the Maslow Pyramidal Model Theoretical Foundations According to Abraham Maslow’s hierarchy of needs, a five-tiered pyramid that represents a hierarchy of motivating factors is used to classify human needs. Physiological needs, which include the necessities for life like food, water, shelter, and air, are at the...
Introduction Cyberspace has played a detrimental role in shaping the nature of social interactions among people worldwide. However, the addiction that forms as a result of the excessive use of social media and news consumption of news plays a cruel trick on many people, particularly in terms of undermining the...
Introduction In the Internet era, people can experience negative and positive effects while visiting different sources and social media platforms. Some of them tend to pursue their interests and obtain profits aggressively. In terms of addiction and psychology, the advertisement strategy of particular companies poses a considerable threat to people’s...
Introduction Professional conduct is crucial in any job, but there are some spheres where one’s behavior is being assessed even beyond the workplace. Politicians, teachers, nurses, and other professionals have to be careful about what they say or share not only during their working hours but also on their social...
Choice of Media Media literacy is an essential aspect of life in today’s society. Even though content creators should adhere to ethical standards, they often shift content analysis to consumers. This study is analyzed by the episode from the TV show Black Mirror, ” Smithereens,” and the article “You Deserve...
The Prioritization of Bullying and Harassment in Schools The problem of bullying and harassment in schools has a lower priority compared to other issues, such as absenteeism or non-compliance with the rules of conduct at school; therefore, little attention is paid to this problem in society. Effective learning cannot take...
Understanding Social Contagion Social contagion is the spread of ideas, emotions, and behaviors through social networks. It is the phenomenon in which people acquire specific views or actions as a result of the impact of their social ties. This may happen among families, civilizations, or any group of interrelated people....
Introduction The CRAAP test evaluates sources to determine whether the information in them is current, relevant, authoritative, accurate, and transparent. Texts that do not fit one or more of these characteristics should not be used in scientific research and education. An example that does not pass the CRAAP test is...
Introduction According to research, the typical person sees between 280 and 310 adverts daily (Zhangboy, 2019). The mass media, mainly advertising in magazines and newspapers, significantly influences people’s everyday lives in today’s society. The most significant destructive impact of the press is that it imposes beauty ideals on society since...
Abstract Social media has evolved as an essential component of our lives, specifically for immature people. This phenomenon has raised a controversy concerning its impact on juveniles. The hypothesis analyzed in this paper is whether social media has a primarily adverse or favorable effect on the young generation. Given the...
Research Question How do social media companies’ control over news content affect its diversity and quality, and what steps can be taken to foster a balanced news ecosystem on these platforms? Annotated Bibliography Fletcher, Richard, Antonis Kalogeropoulos, and Rasmus Kleis Nielsen. “More Diverse, More Politically Varied: How Social Media, Search...
Introduction New societal trends affect the population’s mental well-being for better or worse. Mental health professionals must remain knowledgeable regarding these shifts and be able to respond appropriately to issues that may take a toll on people’s psyche. Social media is essential in modern society as online interactions become more...
Description of the Media Literacy Website Section The chosen website is the Center for Media Literacy (CML, https://www.medialit.org/). It provides a multitude of resources aimed at enhancing media literacy. One particular section that stands out is their “Five Key Questions That Can Change the World.” These five questions are: Who...
Introduction Gun control is one of the major current issues, and the most recent argument has centered around New Mexico. The state’s governor, Michelle Lujan Grisham, has lately ordered for firearms to be banned from being carried in Albuquerque’s public places for a month (“Gun owner,” 2023; “New Mexico,” 2023;...
Editorial Summary Firestone, D. (2023). Fox News remains an aberration in American journalism. The New York Times. For the purposes of this paper, Firestone’s (2023) editorial claiming that Fox News must be held responsible for their work that deceives viewers and causes defamation was selected. The author refers to the...
Introduction In the chapter “Heroes and Superheroes,” Jewett and Lawrence discuss heroism communicated through cinema. The chapter’s main argument is that cinematography has given a more profound representation of religious heroism (Jewett and Lawrence 384). In addition, the authors argue that heroism in cinema encourages religiously insightful behavior in the...
Introduction The harrowing battle against addiction transcends social status and fame, affecting individuals from all walks of life. In the realm of celebrities, where the spotlight amplifies successes and struggles, one name stands out for the inspirational recovery story: Robert Downey Jr. His transformation from the depths of addiction to...
Introduction Journalism is a complex profession that assumes various particular spheres of information transfer. Among the most exciting materials are those depicting sports events. Sports broadcasting is widely popular worldwide and has millions of fans in many countries. This paper will consider two significant companies, ESPN and HBO Real Sports,...
Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...
Topic Sentence Our dependency on social media has had a significant negative impact on our daily lives, harming our mental health, social connections, and productivity. Introduction In today’s technologically advanced civilization, social media has become firmly interwoven in our lives. However, there are many negative consequences to our reliance on...
Introduction In today’s world, social networks play an important role in human lives. Instagram is one of the most popular social networks, and many people use it to seek recognition and assert their self-reliance. In this post, we will discuss some of the motivations for self-improvement and self-assessment using the...
Introduction The rise of social media use in the past decade has significantly impacted our lives. Social media platforms allow people to connect, share, and create content unprecedentedly. However, there is an increasing debate about how this technology affects mental health. While social media provides a variety of benefits, it...
Apuke, Oberiri Destiny, and Bahiyah Omar. “Fake News Proliferation in Nigeria: Consequences, Motivations, and Prevention Through Awareness Strategies.” Humanities & Social Sciences Reviews, vol. 8, no. 2, 2020, pp. 318–327. This article discusses fake news in the Nigerian context and the importance of awareness strategies, relying on the teaching experience...
Introduction to the Influencer The focus of this work is the study of an influencer named Bailey Sarian. She is a YouTuber and influencer who has more than six million subscribers on YouTube, and the average number of views on each of her videos is from one to three million....
Introduction During the last several decades, people have been obsessed with creating their rules, standards, and qualifications and following the principles of democracy, free will, and independence. However, such confidence and persistence make them vulnerable to a serious, primarily invisible threat known as fake news. Social media and other online...
Introduction The portrayal of Islam in media is discussed in “Fleas in the Sheepskin,” a chapter written by Kendra Salois and published in the book Islam in Popular Culture edited by Karin van Niekerk, Mark Levine, and Martin Stokes in 2016. This chapter examines the media’s depiction of Muslims and...
Evaluating the Effectiveness of High-Cost Advertisements for New Companies Spending millions on Super Bowl commercials can be a beneficial practice for established brands in case they present a specific function or innovation. For instance, this year, Google Pixel 7 demonstrated the ability to edit photographs on their phones in real-time...
Introduction The article to be analyzed is “Conflicting Paradigms on Gender and Sexuality in Rap Music: A Systematic Review,” written by Denise Herd and published in the Sexuality & Culture scholarly journal in 2014. The author argues that in literature dedicated to sexuality and gender in rap music from several...
Introduction The Glens Centre in Manorhamilton, County Leitrim, Ireland, is a cultural and performing arts venue. The company was established in 1995, and the non-profit now calls a former Methodist church home (The Glens Centre, n.d.). The center offers a variety of artistic programs in the areas of music, theater,...
The media plays an essential role in the information space in modern American society. Traditional news and social media have a vast audience that informs about current events and trends. However, there has been a growing interest in how accurate and reliable the information provided by the media is. Traditional...
Introduction The Leo Burnett Decentralization Solution proposes a shift towards decentralization efforts to help “Forever Young” successfully launch its product. The problems identified are the limited creativity and lack of common goals in managing virtual teams, the lack of cultural awareness in the Canadian market, and communication challenges within and...
Introduction Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core...
Today, most people take Internet search as an everyday task, without paying much attention to the process. However, this is not a sufficiently conscious approach, especially for people who plan to work in the field of media or information provision. A more quality-oriented approach requires information seekers to apply information...
The invention of the Internet and the social media websites such as Facebook and Instagram have changed the way people communicate, with the traditional means of communication being replaced by the technology-based platforms. The young generation has specifically embraced social media as a communication tool. They tend to shun the...
In the social economy, content is produced by users rather than by the owners of a website such as Facebook or Instagram. Most people welcome the ability to freely use these content-sharing platforms to keep in touch with their friends, share pictures, or even write content for others as on...
Cultural events define the course of society by bringing something new and life-changing. They can range from art to sports to music, but they tend to represent a specific culture on the global stage. The given research-based paper will focus on two cultural events which took place within the last...
Introduction The social infrastructure changes in response to each advancement in technology. The popularization and near worldwide dissemination of social media have meaningfully impacted modern society. Today, a global community is formed through social networking services as people from different parts of the world can engage with each other. Discussion...
In my opinion, by joining the Facebook ad boycott, companies make a significant contribution to social responsibility efforts. Zuckerberg’s networks are effective marketing platforms for large businesses. When well-known corporations, such as Starbucks and Coca Cola stop using Facebook for the purpose of promoting social agenda, it is a sign...
The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...
Introduction Riverside is one of the fast-developing cities in the United States, and the main networking opportunities in this location can be conferences, meetups, and informational interviews, for example, Moreno Valley Regional Job Fair and Business Opportunity Meetings provide ground for career development, exchange of experience, and seeking new business...
Introduction Over the past few years, there has been an increase in media coverage of violent crimes and events all over the world. At the same time, the number of school shootings grew, which raised questions about whether the reporting of violent crimes may have pushed teenagers to commit them...
Introduction PR and Media Academy: How to Get Yourself the Media You Deserve is the title of a video that provides advice for real estate agents on how to handle public relations. Tristan Ahumada hosts the Lab Coat Agents, and their guest is Christine Haas, a public relations mogul, TV...
The Kingdom of Heaven is like a great big event to which everyone is invited. There are no exclusions, no VIP lists, and no dress codes. It does not matter if you are rich or poor, young or old, sad or happy, everyone is welcome, and everyone is celebrated. In...
Introduction We live in the information age where collection and distribution of news articles is not confined only to media houses. The world’s famous media sites have incorporated social media and private reporters who collect and submit news without proper authentication. The Associated Press is undoubtedly one the most prominent...
Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...
The role of social media has grown increasingly over the past decade, with some of the best-known social media sites having morphed into massive promotional platforms of a range of organizations. Similarly to other businesses, healthcare organizations can use social media to their advantage in order to advertise their services...
Technological advancement has made our lives significantly more manageable, from transport, healthcare, and telecommunications to money transfer, among others. Nonetheless, there have been issues that have emerged because of digital inventions. On that point, this article discusses the effects of social media on our lives and whether it needs regulation....
Introduction The mass media – both traditional and social – are an important component of the mass communication of society, which acquires special significance in the post-industrial era. The media carries various socio-political roles: organizing, unifying, consolidating society, educating and informing masses, and others. However, it can also play a...
Introduction Media can influence youth drug and alcohol use by portraying the use of these substances in a positive or glamorous light or by depicting characters using them without experiencing negative consequences. This can lead to the normalization of drug and alcohol use among the youth and can make it...
Nowadays, people interact daily with many media sources that depict specific workplaces. This interaction creates many biases toward some professions that can lead to group polarization, intolerance, or unjust treatment. One such media manifestation is Brooklyn Nine-Nine, an American situational comedy that portrays a police station where employees deal with...
Katie is a 22-year-old young woman who became one of the participants in the Disney World rides experience. She mentioned that she was not interested much in such entertainment before and generally had a neutral attitude toward this activity. Before taking a ride in the Twilight Zone’s Tower, Katie said...
In recent decades, primarily due to the digitization of communications, the role of the media in society has evolved. In the past, consumers were forced to rely mainly on information produced, disseminated, and regulated by institutions like companies and major news organizations. These organizations decided which topics and stories were...
Introduction Social media is a part of everyday life for the majority of people on the planet. Accessible from computers and smartphones, it allows for instant messages, sharing photos and images, and offering stories of one’s life and success to others. At the same time, social media has become a...
Introduction The Cosmopolitan magazine is a widely recognized journal that showcases social topics in pictorial and descriptive forms. The magazine has about 64 global editions, each written in a different language to cater to a diverse target audience (Vicente, 2022). In addition to this Cosmopolitan, Maxim magazine has gained prowess...
Introduction The media is increasingly featuring content full of violence, including intimidation and the use of physical force. Different forms of media, including video games, movies, news, and films, are presently orchestrated to feature actions used to hurt, damage, or kill other people or animals. The presence of such content...
Nowadays, many psychologists and other mental health care professionals are concerned with the problem of the significant influence of social media on the development of depression, especially in adolescent populations. Moreover, enormous efforts are put into understanding this issue more comprehensively and seeking ways to prevent this condition. The chosen...
The research problem that I am going to explore pertains to the effects that adolescents’ active social media (SM) use has on society. Having reviewed the readings for Unit 6, I engaged in the preliminary analysis of the previously selected general topic to formulate a specific problem to explore. My...
The selected advertisement for this report is the 2021 Kohl’s “Spring into Action” clip. The video features an employee delivering a package to the house of a family, outside a young girl is drawing on the sidewalk with chalk (King, 2021). The clip depicts neighbors playing and jumping through the...
Introduction Body image is how people make judgments concerning their bodies. Since they are exposed to many media images, these media images emerge as the basis for some of the comparisons to others. Hence, people are bombarded with billboards, magazines, and videos that inform them what they need to strive...
Andrea Simionato & Karen A. Donnachie AI Seems to be a Verb (2022), Web. The research attempts to uncover some of the embedded processes and possible biases of A.I. The authors have a large number of published articles and other works on automated reading and the evolution of literature media....
Introduction Social media usage has become widespread in the last ten years globally. Platforms such as Facebook, Instagram, Twitter, and Snapchat are popular with the majority of individuals. Anxiety and depression among teenagers are on the rise, which can be blamed on an increase in the time spent on the...
Introduction Social media is a ground-breaking online platform that fundamentally alters how people view the world and has integrated into our culture. Social media is more important for daily social interaction due to the development and growth of technology. The importance of social media in today’s world can be understood...
This systematic study examined the impact of social media usage on depression, anxiety, and psychological distress among teenagers. The results were categorized into four core contexts: time spent, activity, investment, and addiction. There was a correlation between all dimensions and depression, anxiety, and psychological discomfort. As a result of the...
Introduction Network effects play a critical role in the development of digital advertising markets, frequently giving a significant competitive advantage to established companies. In the advertising sector, Google is the most notable example of a company that everybody knows about. This popularity creates a powerful network effect, attracting more and...
Introduction The Cable News Network (CNN) is an American multinational cable channel specializing in the news. Headquartered in Atlanta, Georgia, CNN became the first all-news television channel that provided 24-hour news coverage. A great variety of documentaries and videos, regional expertise, high quality of broadcasting, attention to accuracy and consumers’...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
Introduction Media is expected to be one of the most potent democracy tools providing individuals with objective and accurate information about important events. Unfortunately, in numerous cases, it fails to perform its central function. For instance, journalists might be biased when speaking about racial issues or protests promoting injustice and...
Over the recent decades, social media has become an integral part of many people’s lives. Various media resources are currently used by all segments of the population in the US on a daily basis. The number of opportunities for people to connect and communicate via the Internet has increased, but...
Introduction The American film industry is one of the main components of the nation’s popular culture. The main reason for choosing this culture is because it majorly highlights the social, economic, and political domains in the United States of America. The film industry has made it easy for most Americans...
Why Blogs Have Become Popular Over the last two decades, new technological advancements have changed how people communicate. The World Wide Web, for instance, provides various platforms for people to exchange ideas and work with others online. One of the most common platforms used is blogs. These web pages serve...
Introduction National Crime Prevention Council is among the American educational nonprofit institutions that enable the creation of safe communities by addressing issues such as drugs, violence, and crime, thus minimizing the chance of crimes. One of the ways they accomplish this is by running media campaigns on their website targeting...
Information can be considered one of the most important assets because it provides knowledge on various matters. People obtain data from different sources, such as other individuals, books, magazines, or the Internet. Nonetheless, not all information or ways of acquiring it present reliable facts. For instance, news that is spread...
Online social media platforms offer a communication network between transit agencies and their customers. It can be an effective way to communicate with users and identify their needs as a step toward establishing a client-oriented approach (Hosseini et al., 2018). Federal Transit Administration has several web policies that transit agencies...
In the current digital era, nearly all aspects of life are deeply intertwined with technology. Technological advancement has led to the widespread use of social media for various purposes. In particular, the growing popularity of social media has influenced how business is conducted. In the restaurant industry, customers can connect...
While social media platforms such as Instagram, Facebook, and YouTube have been very impactful to young people, they have not been short of ruinous consequences. Social media causes a distraction for students, risks causing mental health problems through cyberbullying and setting unrealistic targets for most of them, and discouraging face-to-face...
Introduction The focus of tobacco businesses has frequently been on aggressive marketing campaigns meant to advance goods against which there is solid scientific resistance. The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture. Smoking-related medical experts refuted the notion that...
Introduction There has been significant evolution in the advertising industry from traditional advertising methods such as newspapers, print media, and television to digital advertising based on the internet. Therefore, advertising research has moved from considering consumers as passive to interact-ability, where consumers are active (Rathi et al., 2022). This has...
The communications in the modern social networking sites are characterized by the almost instantaneous feedback regarding one’s behavior or emotional state from close people as well as acquaintances. Although people may sometimes become victims of verbal abuse, it is fair to argue that most of the normally functioning online spaces...
