Costco Corporation: Porter’s 5-Forces Analysis

Costco began its operations in the United States in 1976 where its first business location was an abandoned airplane Hangar. Costco experienced extraordinary revenue growth during its first six years of operation. Costco has changed its name twice in the course of its history. Also, Costco has since operated in...

Keurig Company’s Marketing Solutions and Strategies

Marketing Communications The advertising and promotion strategies of Keurig rely on integrating marketing communications between the company and potential customers. The company has long abandoned the traditional channels of advertising and communication, such as radio, TV, and paperback advertisements, instead preferring to connect with its potential audience using the Internet...

Bakers Company’s Business Proposal

Bakers’ inn provides customers with a one-stop platform for cakes, snacks, bread, sandwiches, and other products. The service enterprises ensure that customers get a fresh-baked cake with a fair price and quality. The products of the enterprise vary in design, shape, texture, taste, and size. They meet the varying tastes...

Nike Equality Campaign and Marketing Communication

Any marketing communication plan is an opportunity to communicate all possible marketing messages with the help of which customers can be targeted, and professional goals can be achieved. It is not enough to choose one marketing strategy and follow it precisely. It is necessary to investigate all important components of...

NEWCO Business Plan: Solar Charging for Africa’s Off-Grid Areas

The Perspective The term NEWCO belongs to the number of products that enable end users to charge mobile phones with the help of solar energy. The NEWCO business plan touches upon the opportunities for further growth of the business, supporting the feasibility of the project by market research and the...

Freelance Writers: Adapting to Economic Uncertainty

Because contemporary economic conditions are so unstable, self-employed individuals will need to develop some new competencies. A better understanding of the economics of their own transactions, planning for jobs in advance, and shifting their interests in accordance with a truly global marketplace, are all necessary for freelance writers. Freelancers have...

Partnership- and Corporation-Related Concepts

Partnership Formation A partnership is formed between two or more individuals who enter a contract to invest in a business and share its responsibilities. There are different forms of partnership, and it is not always necessary that all partners provide finance for the company. Moreover, it is not essential that...

Microsoft Corporation’s Structure, Culture, Power Distribution

Introduction Microsoft Corporation is a renowned software company that has dominated the industry for at least four decades since its inception in 1975. However, over the last few years, the reputation of Microsoft has witnessed a declining trend that raises concerns regarding the company’s performance. The exit of Bill Gates...

McDonald’s Strategic Change Initiatives

Introduction The strategic change initiative is an important part of the strategic change as the aspect that influences the whole organization and all employees. The first step in implementing strategic change is usually called ‘strategic change initiative’ (Anderson, 2003, p. 89). As it is impossible to start without knowing what...

Qatar and Emirates Airlines Marketing

Introduction Ever since the introduction of ‘open skies policy’, a policy that permits unrestricted flight of airlines across continents, the overall scale of competition has intensified. Besides the enactment of the policy, the airline industry has also experienced a shift in consumer dynamics. Presently, consumers have become concerned about the...

Effective Employee Management Planning at Tanglewood Company

Tanglewood’s staffing practices have been rather stable for years, and many stores in the state of Washington have been operating without any problems for quite a while. Since Tanglewood uses the resources of its internal labor market to fill in the openings, a certain percentage of the jobs will become...

Whirlpool Company’s Strategic Sourcing

How can we weigh the performance criteria in Exhibit 2? Exhibit 2 shows the various performance criteria that can be used to evaluate the potential supplier’s performance. It also provides factors that constitute the mark for each criterion. For instance, potential supplier’s quality should be determined by a range of...

Apple Inc.’s Strategic & Total Quality Management

Abstract The purpose of this study was to evaluate the role of strategic planning, management, and leadership in enhancing Total Quality Management (TQM) and customer satisfaction at the Apple Company. Total Quality Management (TQM) refers to the systematic method, policies, and procedures used to ensure that goods and services are...

Al Ghandi Auto Group: Electric Car Marketing Plan

Executive Summary Al Ghandi Auto Group holds a leading position in the UAE automotive market. In existence for more than 50 years, the company has established itself as a reliable brand that provides the highest-quality service, the best customer care, and the best overall value for money spent. The company’s...

SOCAR Company’s Corporate Social Responsibility

Business organizations implement powerful models and structures to produce superior services or products and market them successfully to their customers. Many people admire companies whose procedures, practices, and initiatives add value to them. Leaders and managers should also consider or pursue evidence-based strategies that have the potential to drive performance...

EPPCO and ENOC Companies Problem

Executive summary It goes without saying that business and strategic planning is a very important aspect in the successful business development. Every business person should have a determined strategic plan of business steps that should be taken according to different types of business operations, companies’ actions, corresponding information about companies,...

Dell Technologies’ Company Analysis

Company Introduction Dell Technologies, most often referred to as Dell, is an international company that produces computer hardware and software (Dell Technologies, “Company Information”). The firm was founded in the United States in 1984 and has been providing services worldwide for many years. Its headquarters are based in Round Rock,...

Segmentation, Targeting and Positioning Concepts

Introduction It is evident that any company or brand, which strives to be successful in the contemporary market, has to apply a profound theoretical framework to its marketing practice. The development of strategic marketing theories has a relatively long history: numerous scientists contributed to it by the elaboration of fundamental...

Hofstede, Hall/Hall, and Gesteland Cultural Models

The models of the culture of global automobile companies. The model of culture the most appropriate for the selected international competitor Some of the three most known models of culture are Hofstede, Hall/Hall, and Gesteland. Hofstede’s model arose from interviews with employees of IBM in over 50 countries. The other...

Göran Ekvall’s Creative Climate Model

Executive Summary The present report focuses on the analysis of internal environment factors in Oman Oil Refineries and Petrochemicals Industries Company (ORPIC) that play the primary role in determining the organizational capabilities for creativity and innovation: workplace climate and leadership. The analysis of the first factor employs Göran Ekvall’s Creative...

Hoffmann-La Roche Ltd.’s Work Environment Leadership

Introduction Organisational and personal leadership mindsets are significant pillars for determining the level of effectiveness in decision-making. The Hoffmann-La Roche is a subsidiary of the Swizz-based Roche Holding AG and operates under the agency of National Pharmacy L.L.C. As a successful healthcare-based company, the subsidiary in Oman has employees who...

Margaret Whitman’s Leadership: EBay Company’s Case

Introduction The article provides a review of Margaret Whitman’s leadership (chief executive (CEO)) style for which her critics say was old-fashioned and not entrepreneurial. After announcing her plan to quit the company she had worked for 10 years and posted some of the best results that led to her ranking...

Chipotle Mexican Grill Inc.’s Leadership Outcomes

The Chipotle firm’s food safety problems deterred customers and reduced its stock by more than 20% leading to the shutdown of several outlets. How the Composition of Leadership Influences Outcomes Studies have shown that the top management team (TMT) has the responsibility of leading an organization (Colbert, Barrick, & Bradley,...

Dong Feng Motor’s International Market Entry Strategy

Executive Summary Dong Feng Motor Corporation is a Chinese automotive company that is wholly owned by the government of China. It has been successful in the local and regional market, but its brand is barely known in the international market. A time has come when this company must make aggressive...

“Leadership for Sustainability” by Metcalf & Benn

The review is based on the article by Louise Metcalf and Sue Benn, entitled “Leadership for sustainability: An evolution of leadership ability.” The article was published in print in vol. 112, no. 3 of Journal of Business Ethics in February 2013. The article was published by Springer, and it could...

Change Management Models Comparison

The Kurt Lewin Change Management Model Developer The model was developed by a German physicist Kurt Lewin who immigrated to the United States in the early 1930s. He is known as a founder of social psychology (NHS, n.d.). Description of the theoretical perspectives The framework of his model consists of...

Mastering Communication Skills for Effective Job Interviews

Memo This memo presents a detailed descriptive report of an interview that was conducted for the purpose of gaining expert knowledge shared by an experienced business-professional working in the industry of choice. The interviewed person was approached several days ago and kindly agreed to participate in the project and answer...

Quality Evolution in Auto Manufacturing Industry

Since its first appearance at the end of the 19th century, the automobile has come a long way not only in its appearance and technical capabilities but also in quality standards. With the improvement of the technology, these vehicles have become faster, easier to operate, and more energy-efficient. However, the...

International Human Resource Management Challenges

Career management model The work environment is constantly changing due to various factors. Some of the factors which contribute to changes in the work environment include changes in technology and technical professionals, and the need for innovations and inventions in organizations. It is for these reasons that managers and professionals...

Roche Company’s Operations Management

Introduction Operations management (OM) is central to the overall organisational strategy. It focuses on attaining efficiency and competitive gains and maximising profits in the functional areas of product/service development, operations and marketing. It aims to improve practices across departments through effective conversion of inputs (materials) into outputs (products/services) (Schroeder, Goldstein...

Robert Kiyosaki’s Leadership Style

Introduction The concept of leadership can be broadly defined as the intrinsic ability to internalise a setting with the intention of empowering a group or team to proactively and creatively contribute towards problem solving. The treatise adopts a reflective research in exploring the components of leadership such as transformational leadership...

Targeting Consumer Segments Based on Sexual Orientation

Oakenfull’s article “Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways” (2004) explores the reality of gay-oriented advertising. For most marketers, the gay and lesbian segment is a ‘dream market.’ Findings from several scientific studies indicate that gays and lesbians have higher disposable incomes compared with heterosexual...

New Leadership Theories: Servant, Spiritual, Authentic and Ethical Leaderships

Swanson, Territo, and Taylor (2016) cite four leadership theories that they characterize as the “new” ones. They are geared towards a more ethics-based approach to leadership and emphasize the importance of moral decision-making (Zhu, Zheng, Riggio, & Zhang, 2015). It appears that all the theories have their merits, which makes...

New London Coffee Shop’s Marketing Project

Introduction Nowadays, the coffee shop market undergoes considerable changes and improvements. Organisations that make their decisions to enter this market and open new shops have to be ready to work hard and develop effective marketing plans to identify important goals and actions. In this marketing report, several elements of the...

Qatar Airlines and Its Growth Reasons

Introduction Various reasons explain the rapid growth and development of Qatar airlines ranging from the internal factors to the factors emanating from the external environment. Since its re-inauguration, the airline has seen tremendous growth to approximately 140 destinations globally. Factors that have been cited as the major contributors to this...

Sears Company’s Digital Marketing Strategies

Sears image creation using social media Sears has been around for over 100 years. Its recent launch of social media and product placement campaign aims at appealing to a young market aged between 10 and 17 years just before they get back to school. To achieve this, Sears has collaborated...

Training and Development Programs’ Pros and Cons

Training and development is the sphere that is focused on organizational activity, particularly on the improvement of the performance of groups and individuals in an organization. It is also sometimes referred to as human resources development (HRD) (Sung & Choi, 2014). Basically, training programs developed by HR departments concern themselves...

Choice Hotels International Inc.’s Profitability

Introduction Choice Hotels International, Inc. (CHH) is a hospitality holding entity intent on acquiring variegated shares for its brands, including Comfort Suites, Quality Inn, and Sleep Inn (Fraser, 2012). This paper enumerates a detailed analysis of the CHH Inc. by way of outlining its size and growth, industry classification, vision,...

Southwest Airlines’ International Expansion

Abstract Southwest Airlines is one of the most successful airlines in the American market. Southwest Airlines has successfully differentiated its services from those of its competitors. The company strives to replicate its success in the local American market in the international market. Southwest Airlines’ highly motivated employees would give the...

Human Resource Management: History and Future

Abstract Human resource management (HRM) is a vital aspect of overall organizational management. HRM has evolved to develop into a comprehensive and complex discipline in business. Some of the major functions of HRM include job design; recruitment and selection; training and development; workforce planning; performance management and remuneration/compensation. The HRM...

Employees’ Wellbeing in Workplaces

Introduction Nowadays the importance of mental illnesses grows steadily. Stress in today’s society has become a global problem. Moreover, a significant part of the tension connected with work. People experiencing stress, anxiety, and mild depression at work cannot perform their duties effectively. In this regard, it is necessary to examine...

Richard Branson’s Leadership and Philosophy

Executive Summary Customers are the likely determinants of companies’ decisions to expand their product portfolios, re-engineer their existing products, and reinvent new product offers. The classical organizational theory holds that organizations should primarily deliver excellent product value to secure competitive advantage. However, this paper argues that Richard Branson places customers...

Employee Performance: Positive and Negative Factors

Introduction The extent to which employees in the service industry are able to fulfil expressive display needs at work is paramount in service performance (Grandey 2003). Firms will only succeed in delivering good service and maintaining positive customer relationships when their employees on the front line can keep their emotions...

Swarovski Company’s Marketing Approach

Introduction Companies that want to achieve their business potentials must be innovative and competitive. This approach will make it easier for firms to implement new strategies that can augment their competitive advantages (Rupini & Nandagopal 2015). Innovation supports the business objectives and goals of a company. Swarovski remains one of...

Nike Company’s Marketing Principles and Practice

Branding Branding is a marketing concept that refers to the process of creating a unique name for a product with the view of differentiating it from the substitutes offered by the rivals. The reason for branding a product is to make it easily identifiable by customers. It may help a...

Employees Training in the Workplace

I am writing to you to request the permission to conduct research on the important problem that the management should address. In particular, the company should improve the training of employees because this task will be critical for the sustainability of the organization. Problem Statement Currently, the company faces considerable...

Google Inc.’s Human Resource Management and Success

Introduction Google is an international company that deals with computing, adverts technologies, and internet exploration. Its main aim is to organize all the world facts and make this information useful and available to everyone. The company has advanced so much that it has changed the way we undertake our research...

Proctor and Gamble Company: Strategic Planning

Introduction The aim of this strategic plan of Proctor & Gamble is to analyze the strategic corporate development history, strategic direction for the future, and the current strategic situation of the company. However, this paper will concentrate on the historical background and strategic decision for the last twenty-five years, present...

Volkswagen Emissions Scandal and Brand Reputation

The Scandal When it comes to the types of fuel, the automobile preferences in the United States and Europe differ majorly. The cars powered by diesel fuel that produces the emissions of CO2 (carbon dioxide) are more popular in Europe, while the Americans prefer the vehicles running on gasoline that...

Starbucks Corporation’s Commodity Market Risk

Introduction Starbucks is a high-end roaster, marketer, and retailer of speciality coffee globally (Starbucks Corporation, 2015). The company now operates in 65 countries since its inception in 1985 (Starbucks Corporation, 2015). Besides, it also trades at the NASDAQ Global Select Market. Starbucks purchases and roasts high-quality coffee from various parts...

Professional Development Role in Employment

Introduction Professional development is closely associated with talents, abilities, and skills that should be gained for reaching professional growth. In addition, practical skills needed are based on various categories of learning from college graduation, training courses, educational practice to final courses. All these components are toughly intertwined into a complex...

Business and Human Resource Strategies Relationship

Introduction Strategies refer to plans that detail the necessary actions for achieving an overall aim. In business, strategies entail measures, which firms put in place to gain a competitive advantage in their lines of operation (Hitt, Ireland & Hoskisson 2013). On the other hand, organizations’ human resource strategies focus on...

Trader Joe’s Stores’ Teamwork and Motivation

Introduction “Trader Joe’s has become a multi-billion dollar national chain partly through its ability to find cheap real estate, skip name brands, and smartly manage its supply chain” (Sheeran, Harris & Epton, 2014, p. 511). The employees of Trader Joe’s are very friendly. They are ready to go to all...

Cross-Cultural Human Resource Management: Work-Life Balance

Introduction In any organisation, the HR department has the objective of handling issues that relate to employees. Functional responsibilities of the HRM include training and development, recruitment and selection, employee conflict resolution, deriving employee motivation and job satisfaction programmes, and taking active roles in the establishment of remuneration programmes (Kramar...

Dell Company’s Supply Chain Management Strategy

Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....

Motor Carriers and Freight Transportation Future

What Do Transportation And Logistics (T&L) Leaders Need To Do To Prepare For The Future Of Freight Transportation, Especially Motor Carriers? Transportation is one of the most important aspects of supply chain management. The existence of competitive transportation rates during the 1990s compelled many companies to develop supply chains that...

Event Sponsorship’s Marketing Plan

Introduction In the contemporary times, event sponsorship is an accepted powerful product promotional tool that when used in conjunction with other marketing tools enables an organisation to reach its set objectives. Event sponsorship is a more innovative marketing strategy than other endeavours such as advertisement and product promotional campaigns as...

The Leadership of Richard Branson

Introduction Richard Branson is an English investor, entrepreneur, businessman, author and philanthropist who founded the Virgin Group, which includes more than 400 companies that operate in various economic sectors (Branson, 2014). He started his entrepreneurial journey in high school after founding a student magazine. This venture was followed by a...

Equality and Increased Participation of Women in Work

Abstract The number of women in the workplace continues to increase. A lot of women keep on joining occupations that were previously reserved for men. Notwithstanding the increase in women’s involvement in the workplace, a lot still needs to be done to guarantee equality. The study indicates that women come...

Layers of Organizational Culture

Layers of Organizational Culture: Introduction The purpose of this assignment is to focus on layers of organizational culture as core components of organization and design theory. Specifically, it covers observable artifacts, values, espoused values, enacted values, and basic assumptions. Also, it relates the outcomes of organizational culture by using some...

Talent Development Reporting Principles

Talent Development Reporting (TDR) principles represent a system of assessing the effectiveness of human resources. The internal reporting on the development of employees’ talents allows for monitoring the human capital’s progress and analyzing the effectiveness of the organization’s efforts with the focus on spent resources and provided training (Barnett &...

Alan Mulally’s Personality and Leadership at Ford Company

Using the Big five personality dimensions, diagnose Mulally’s personality. How have these dimensions influenced his leadership at Ford? Personality is complex and varies according to different people. The big five personality dimensions are usually broad categories of personal behaviors and traits and though most of the researchers do not agree...

Accor Hotel’s Marketing, Finances, Technologies

The Accor hotel is one of the leading hotels located in France and a major hotel in Europe. It also happens to be one of the third largest hotels in the world. Over the years, the hotel has been forced to align its core competencies so that it can keep...

Cathay Pacific Company’s E-Procurement System

This recommends the implementation of e-procurement system (CXeBuy, namely) by Cathay Pacific due to the benefits that should be experienced by the company with the course of time. As the focus is made on the improvement of the purchasing process and capability, there is a necessity to develop an e-business...

McDonald’s Company Evaluation and Financial Analysis

McDonald’s Cash Flows The factors that could contribute to McDonald’s cash flows include inventory, accounts payable, sunk costs, low profits, and over-investment. The McDonald’s menu consists of more than 200 food items, and introducing the “Create Your Taste” burgers implies that all the ingredients necessary to produce the burgers must...

The Sikorsky Aircraft Organization: Quality Assurance

Carrying out the essential quality assurance procedures is a rather complicated task for the member of the Quality Assurance Department at the Sikorsky Aircraft Organization. Apart from making sure that every single detail meets a series of specific and rigid criteria, the quality assurance stage involves dealing with careful planning;...

Recruitment and Selection Strategies at USPC Company: Best Practices

It is widely believed that employees are the most important asset that an organization can have. Presently, the value that organizations place in having an effective and efficient workforce have surpassed many other considerations that were previously thought as fundamentally important to the wellbeing and survival of an organization (Pynes...

Virgin Atlantic Airways in the United Kingdom

Virgin Atlantic Airways was established after an American entrepreneur proposed the idea of an intercontinental airline that would only aim at the business class flights. Richard Branson vetoed this exact approach but loved the idea. To begin with, he reduced the risk by renting the whole thing, and he was...

The Importance of Strategic Management and Planning

Abstract The following paper is devoted to strategy, strategic management, and strategic planning. The paper outlines the abovementioned notions, which constitute the baseline for strategic management as a whole, and discusses the importance of strategic management in business. The traits of effective strategies are outlined and some relevant examples are...

Creativity in Marketing: Cadbury Chocolates

Introduction Businesses need to spread the word about the services or goods offered so they attract potential customers. This process entails the use of marketing and advertising. “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners...

Airline Industry in the UAE: Role of Supply Chain

Introduction Background information Both domestic and international airline companies dominate the airline industry in the UAE. The industry plays an important role in the UAE’s economic growth. The sector generates over AED 32 billion, which represents 26% of the UAE’s Gross Domestic Product [GDP]. The industry creates approximately AED $13.5...

Narcissism in Leadership: Impact on Organizational Culture and Performance

When an individual is extremely and inordinately interested with oneself, it is referred to as narcissism. Narcissistic persons are also egocentric and self cantered in nature. Narcissism is associated with a high level of smugness. It does matter how much theory is offered about what is good management and leadership....

General Motors Company’s Case of Decision Making

Introduction There are a number of actions that a manager can take to achieve certain goals and objectives. The process by which people choose the cause of action they need to take from a number of other alternatives is called decision making. This is a cognitive process that involves mental...

Hyundai’s Branding and Marketing Strategies

Hyundai was recognized as one of the top spot terms based on corporate brand loyalty amongst American potential customers within automotive industry. Hyundai has improved over the years, migrating from cheap brand with cheaper quality to one of the most recognized loyalty based brand. Hyundai’s Kia brand appeared as one...

Alibaba Group and Its External Stakeholders

Abstract The paper provides an analysis of Alibaba Group’s relationships with external stakeholders in terms of legal aspects and possible ethical issues. The discussion of the impact of stakeholder perspectives on diversity is also presented in the paper. The analysis demonstrates that Alibaba Group pays much attention to aligning the...

Toys “R” Us Company: Supply Chain Management

With an experience over 60 years in the context of the global economy, Toys “R” Us has become one of the leading companies in the retail industry. Though restricting the scope of its operations to selling goods for a rather specific age group (i.e., toys, which are typically aimed at...

Project Risk and Procurement Management

Abstract Risk management is the key to successful projects. A risk management strategy gives a coherent approach for dealing with uncertainties that a project may face in a holistic manner. Uncertainty is unavoidable in projects because they have inherent variability of constraints and premises and involve diverse stakeholder interests. In...

Transportation and Logistics Influence on Economy

Abstract Transportation and logistics projects may influence a community’s economic objectives in terms of productivity, employment, and even business activities. This study describes the negative impacts of transportation and logistics on the economy of a country. Although transport projects improve the infrastructure of a certain area, they pose negative effects...

Leadership in Cross-Cultural Context

Introduction The evolvement of the global market has ignited a stiff competition among all players in the market as more organizations seek to operate internationally to maximize profitability. However, such endeavors are limited by diversity in cultures as evident in the international market. Therefore, global leaders have to adopt leadership...

McDonald’s Company’ Integration of Marketing Communication

Introduction Organisations deploy different methodologies to communicate their brand to the existing and potential new customers. The complexity of the marketing environment, especially for organisations that operate in a competitive market, calls for the integration of marketing communication (IMC). Keller (2009) defines IMC as the incorporation and harmonising of diverse...

Disciplinary Action Plan for Customer Service Improvement

One of the customer service representatives (CSRs) at a small start-up company has developed a problem manifested in late arrivals at the workplace and the lack of understanding of the company’s recently launched products. The hiring manager appreciates the work of the CSR and would like to avoid dismissal. The...

Tesco Corporation’s Internalization Strategies

Introduction Tesco is among the global leaders in retail business and has expanded to major parts of Europe and beyond. This paper reviews Tesco’s internalization strategies against the scale of Porter’s Diamond analysis. Besides, the treatise applies the Resource-Based View Theory to explain the international strategy of Tesco during its...

Marks & Spencer Company’s Management Style

Executive Summary The objective of the report is to describe the company profile of Marks & Spencer and to analyse the management style and the new organisational structure that led the company to success. The analysis of the case study also discusses the reasons why the change was introduced, as...

Microsoft Company’s Competitive Strategy

A firm’s competitive strategy aims to enhance its ability to modify the rules of competition to its favor. According to Porter (1985), for a firm to remain competitive, it needs to influence the threat that new entrants pose, the threat presented by substitutes, the bargaining power of buyers, suppliers’ bargaining...

Kodak and Fujifilm Companies Business Performance

Introduction This paper explores major concepts in marketing and corporate strategy. Examples of the concepts include strategy, strategic planning, innovative culture, transformational leadership, effective leadership, effective decision making, strategic positioning, and diversification. The paper seeks to explain why two rival companies, Kodak and Fujifilm have performed differently in the dynamic...

The Global Business Standards Codex

The ideas of the fairtrade in the fresh food industry are actively developing because fairtrade practices are discussed as a new tendency in the market world. Furthermore, fresh food retailers and customers are inclined to associate fairtrade practices with ethical practices. In order to understand how ethical fairtrade practices can...

Nestlé Animal Testing and Business Ethics

Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...

Delta Airlines: Kotter’s Change Management Model

Delta Airlines Delta Airlines is one of the leading US companies in the industry. It has a well-established culture and a customer-oriented approach (Sullivan, 2013). The company’s employees are motivated and well trained. Nonetheless, this appears to be insufficient in the highly competitive and rapidly developing industry where new entrants...

Volkswagen Cars Company: Professional Marketing Components

Professional Marketing Analysis of Volkswagen’s Engineering and Technological Products Introduction Volkswagen is a German automobile company. It has its headquarters in Wolfsburg. The firm was found in 1937. It was founded by the German Labour Front. Since its inception, the company has emerged to be one of the leading vehicle...

Private Label Branding Versus National Brands

Growth of store branding in the US over 25 years Based on recent reports, private label products are vital to the growth of retailers. In the past, private label brands competed with the national brands using the price-value proposition. With the tag of generic product offerings, they often attracted lower...

Elon Musk’s Entrepreneurial Performance

Introduction “Entrepreneurship is simply a matter of luck, being in the right place at the right time.” This quote relates to entrepreneurial performance-based on sheer luck against other ingredients of success, such as talent, education, training, hard work, and skills, among others. To this end, it is a problematic statement...

Leadership in Project Management and Team-Building

Introduction Today, in the increasingly complex and ferociously competitive business environments, more people come to realise the role of leadership in project management. Project management in a business setting requires managers to organize the work of their team in the most efficient way possible while maintaining team members’ motivation high...

Coca-Cola’s and Samsung ‘s Home and Host Marketing

Introduction Over the recent past, several companies have been devising strategies that facilitate penetration of international and domestic markets. The need to penetrate international and domestic markets emanates from the advancement in technologies that have led to the globalisation of markets and change in consumer behaviour. To succeed in international...

Amazon’s Expansion: From U.S. Success to European Market Challenges

Amazon.com was founded in 1995 and by the end of the 1990s managed to take over the customer market in the United States and achieve fantastic success. Initially focused on selling books, Amazon functioned following its primary purpose to transform the experience of purchasing books into an easier and more...

GLOBE Study of Leadership for Multinationals

Introduction Effective leadership is considered essential in the development of nations and institutions. Although organizational leadership is a universal concept, its attributes and effectiveness differ across cultures. The multi-phase GLOBE study sought to define how culture shapes leadership efficiency in organizations (House et al. 2004). The large-scale project drew data...

Acer Group: Corporate Strategy and Challenges

According to the Acer group website, in 2006, Acer had 5,300 employees working for them in over 100 countries worldwide. Open employee communication among employees is encouraged which not only allows the company to understand employee concerns but also helps employees to find common ground and build lasting relationships. The...

Transforming IT: Cisco’s Structural Changes and Their Implications

Introduction Today, more than ever before, change is increasingly becoming a constant reality for any organisation looking to survive and thrive in these turbulent and uncertain times (Merrill, 2002), characterized by increasing globalisation, rapid pace of technological innovation, intense competition, new regulations, and shifting social and demographic trends (By, 2005;...

Market Segmentation, Orientation, and Positioning

Market segmentation Market segmentation is critical for the success of the organization. As such, firms have to be tactical while deciding on the market segment to be targeted by a particular product or service. The reason is that consumer demands are varied depending on several factors including age and income....

Lululemon Athletica Company’s Public Relations

Abstract The reputation of a company determines, to a large extent, its profitability and consumer sentiment. Businesses that are alive to this fact tend to observe better care of how they are perceived. Those that fail to work on their image suffer terribly by registering lower sales and recording little,...

The Dynamic Environment: Business, Government and Society

Summary of the Chapter The Dynamic Environment The chapter The Dynamic Environment of the book Business, Government and Society begins by examining the business of Royal Dutch Shell PLC. The example of this oil company offers a wide picture of the challenges arising from the industrial revolution. The case highlights...

Green Supply Chain Management: Practices and Benefits

The 3Ps of GSCM The company managers face a number of encounters in administering profitable and competitive corporations while trying to embrace the comprehensive ethical and social tasks. Such encounters appear in the overall banner of Corporate Social Responsibility. In fact, the CSR needs the corporations to assimilate the ecological,...

Aramex Company: Strategic CSR and Sustainability Approach

The main lessons learnt from the Aramex approach to sustainability and strategic CSR are related to the Aramex’s success proving the fact that efficient investment in sustainable CSR gives numerous benefits to the business (“About Aramex” par. 10). The significant role of innovative CSR and sustainability initiatives can be determined...

Dell Company History and Environment Analysis

History of the company Dell is a Multinational Corporation which is headquartered in the United States of America. The company deals with computer technology devices where it designs, manufactures and distributes personal computers and other complimentary products and services. The company was formed in 1984 by Michael Dell and was...

Apple Company’s Business Ethics

Is Apple an ethical company? Find the answer to this and other questions in our Apple ethics case study sample. Here, you’ll find information about Apple ethical practices and issues and social responsibility. Abstract Companies are established within localities from where they operate. This fact alone compels them to put...

The Walmart Company Operational Methods and Strategies

Background Wal-Mart is an American international retail company that operates chains high-discount warehouse stores and departmental stores. The corporation has been ranked first among public corporations in the whole world. The Walton family owns over 48% of its stake, making them the major shareholders of the company. Wal-Mart owns 8,500...

HMV’s Potential Expansion Into Saudi Arabia’s Music Market

Introduction HMV or ‘His Master’s Voice’ as it is commonly known, is a British company engaged in the entertainment (music and movies) business. The company was started by Sir Edward Elgar in 1921 when the first HMV store was started at 363, Oxford Street, London (BBC News 2013). The logo...

Northwestel Inc.: Performance Review and Strategic Analysis

Performance Analysis SWOT Analysis Strengths The only company in the northwest territories. First company in the northern region. Positive reputation. Strong domestic marketing. Can fix costs in the market. Weaknesses Poor management. Less focus on customer satisfaction. Unorganized. Harsh weather conditions. Remote areas (Hard to reach most areas). Opportunities Very...

The Importance and Process of External Audits

Introduction There is no use denying the fact that money has always been the main remedy which guaranteed existence of society and relations between different manufacturers. Being taken as the criterion according to which the value of a certain product can be determined, it helped people to from their system...

Hernandez & Associates Agency’s Team Leadership Model

The change of the strategy of the large firm can be rather a challenge for leaders. The terrorist attacks on September 11, 2001, negatively influenced the general performance of many companies. The following economic downturn became inevitable. As a result, many firms had to alter their business strategy. A full-service...

Managing Radical Innovation: Strategies for Success

Introduction In his article titled “How to Manage Radical Innovation,” Robert Stringer focuses on identifying factors that hinder radical innovation in large organizations, issues that make small companies become a major source of the most radical innovations, and the actions to be done to stimulate and manage innovation in large...

British Petroleum Company Risk Assessment

The issues related to climate change have attracted a lot of attention and have become a part of the agenda of socially responsible companies. Thus, many companies tend to implement research on development of ways to reduce negative impacts of industries on the environment (Where do companies stand on responsible...

Agility Principles at HP: Enhancing Innovation and Operational Efficiency

Being efficient in the global economy environment is an extraordinarily complicated task, mostly because of the difficulties related to the design and development of a global supply chain. Presupposing that the essential transactions should occur within a comparatively short amount of time and at impressive distances from the company’s headquarters,...

Effective Communication and Human Relations in the Workplace

Human Relations – Communication: Essay Introduction Communication used to be the underestimated component of the workplace environment. However, the effectiveness of communication can either improve the standards and atmosphere in the workplace or result in the undesired consequences. The organizational communication includes many aspects and levels. It is important to...

Procter & Gamble Company Environmental and SWOT Analysis

Basic information The Procter & Gamble Company is one of the world’s leading manufacturers/retailers of the ‘fast-moving consumer goods’ FMCG, which primarily specializes in personal and household care. As of 2014, the number of the Company’s manufacturing facilities in the U.S. accounted for thirty-three, with the number of such facilities...

Wal-Mart and Procter & Gamble: From Rivalry to Partnership

What were the reasons for the adversarial relationship between Wal-Mart and Proctor & Gamble in the past? Despite the fact that Wal-Mart could not be considered a former rival of Proctor & Gamble (P&G), the relationships between the two left much to be desired several decades ago. Defining the key...

Leadership in Organizations: Concepts and Approaches

Abstract Leadership plays major social and professional roles in organizations with the support of basic principles. The type of leadership that seeks to follow the set principles triggers individual human resource potential at the workplace. Leaders also depend on the rest of the workforce in order to deliver their mandate....

The Bulk Agri-Commodity Logistics Chain Contamination

The breakdown of relationships between members of the noodle wheat supply chain occurred due to the contamination of the product and import refusal that entailed operational and financial losses. Of course, contamination is more than just a rude mistake made by the suppliers, as they knew about the norms regarding...

Diamond as a Commodity

Origin Diamond is an important mineral resource. Diamond is one of the hardest minerals and enjoys the application in a variety of fields. The nature and value of a diamond make it a luxurious mineral. It is used in the making of jewelry and rings. Moreover, diamond is used in...

Apple Computer Inc.: Maintaining the Music Business

Apple Computer Company is an organization that deals with electronic goods (Apple,, Inc., 2012). While promoting its products, Apple Computer, Inc. has expanded its market globally (Apple, Inc., 2012). Recently, because of its popularity and success in the market, Apple Computer was rated the largest publicly traded firm in the...

Transactional vs. Transformational Leadership Models

Introduction Effective leadership is integral for the successful completion of activities carried out by a number of people. By definition, leadership is the process by which a person makes use of the support of others to accomplish set objectives. The role of effective leadership cannot be overstated in modern society...

Byron’s Hamburger in Riyadh: Capturing Saudi Arabia’s Fast Food Market

Introduction The issue is whether Byron’s Hamburger should establish a branch in Riyadh, Saudi Arabia. The answer is yes. The reason is that Saudi Arabia is currently one of the biggest markets for fast food. As such, Byron’s Hamburger should establish a branch in Riyadh to capture this market. Fast...

“Trendsetters Glamorama” Beauty Salon Business Plan Sample

What is a beauty salon business plan? Keep reading to find out! Here, you’ll get an idea of how to write it with the example of Trendsetters Glamorama salon business plan. Executive Summary Trendsetters Glamorama is a proposed full-service salon and day spa with an upscale and therapeutic atmosphere for...

Human Resource Management Concepts Evolution

Any organization that aspires to be efficient and effective in its operations requires a vibrant Human Resource Management (HRM) strategy. Fredrick Taylor, a mechanical engineer, introduced the concept and practice of HRM in the early twentieth century. He referred to it as “scientific management” (Taylor 7). He aimed to increase...

‘ABC Graphics Company’ Publishing Firm Business Plan

Executive Summary ‘ABC Graphics Company’ is a home-based desktop publishing company, which started its journey to offer creative and innovative products; however, the initiator of this firm has higher proficiency in graphic designing. The estimated start-up capital is $70000, among this fund, principal’s equity is $10000, and borrowed capital is...

Package Testing: Ensuring Product Quality with UPS Lab

Customers often pay much attention to the discussion of the package for the purchased or ordered products and goods because the quality of package influences the quality of the product that is finally received by the customer. Therefore, manufacturers from all over the world use the services of UPS Package...

Harley Davidson Brand Analysis: Attention & Sensory Perception

Introduction This paper analyzes my perceptions of three brands – Harley Davidson, Naked Juice, and Tropicana Juice. While the paper contains individual analyses of each brand, it also highlights four issues in each segment – how each brand captures my attention, what captures my attention about the brand, my sensory...

International Legal and Ethical Issues in Business

Abstract Political, economic, environmental, cultural, and social factors are some of the factors that can affect business operations and in effect influence decision-making processes in an organization. This paper examines some of these factors, and the effects they have had in the operations of two international companies dealing in petroleum...

Holistic Management Strategies for Addressing Client Issues in Healthcare

Holistic approach in responding to clients issues is fundamental in ensuring that one can help the client solve issues in a comprehensive manner. This paper seeks to summarise the holistic response to client issues. The Client/Worker Relationship This relationship starts with communication. Workers should be warm and genuine towards clients....

The Coca-Cola Company’s Diversity Management

Coca-Cola is a universally well-known brand. The parent company based in Atlanta Georgia produces a concentrate, which it supplies to bottlers all over the world. The company’s threefold mission is, “to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference” (The...

Starbucks, Toyota and Google’ Corporations Missions

The mission statements In most organizations, the missions or visions statements represent the publicly observable element in the strategic administration procedure that fluctuates in particularity, layout, constituents, and span. The paper seeks to identify the mission statements for Starbucks, Toyota, and Google. Besides, the paper explains how these corporations implement...

How Instagram affects People’s Lives Nowadays

Introduction Instagram’s main line of business focuses on sharing photos and videos. While operating in this line of business, the organisation has immensely altered the manner in which people perceive the world. Kelvin Systrom who is the company’s co-founder maintains that Instagram constitutes a key element of the lives of...

Organizational Dynamics: Leadership Theories and Models

Insights Gained into Organisational Dynamics Organisations should implement powerful models and behaviours depending on the targeted goals. The term “organisational dynamics” is widely used to examine how human capital in a company can be managed to improve the level of business performance (Mastrangelo, Eddy, & Lorenzet, 2014). In order to...

Sustainable Solutions: Stakeholder Identification and Value Analysis

Enterprise Level Strategy Costco is a leading American wholesale corporation. It operates as a warehouse club that offers a variety of goods and services to its members. The organization’s mission is to offer high quality goods and services to its members on a continuous basis. To achieve this objective, the...

Improving Customer Loyalty And Patronage By Implementing Textmining Solutions

This research looks into the text mining activities of several companies on the aspect of text mining, which forms an integral part of improving customer loyalty and patronage. The research hypothesizes that the failure of text mining projects is specifically linked to improving customer loyalty and patronage. In turn, the...

Leadership at the Workplace

Leadership is a very important skill that is not possessed by all; hardly very few people are blessed with this skill. Being a leader is not easy; it poses many challenges, and the person who overcomes these challenges make a successful leader. A leader instills confidence and provides motivation to...

Analyzing Business Ethics and CSR Globally

Introduction De George, R. T. (2006) addressed that corporate social responsibility is the awareness of business organisation that their accomplishments have not at all kept any negative impact on the society as well as on the social advancement and welfare activities like consciousness on environment pollution, infrastructural advancement like repairing...

Free Markets in European Airlines: Competitive Advantage Analysis

Abstract From the perspective of organizations in the airline industry in Europe, this paper discusses the extent of competitiveness of capitalist markets in a bid to determine whether the current organization operates in truly free markets. Free markets have a connection with capitalism. In Europe, airline organizations seek to secure...

Tata Nano Campaign in Malaysia: Market Strategy, Segmentation & Brand Positioning

Situational Analysis Justification for the Brand and Chosen Market and Campaign Proposal Tata Company Limited is one of the largest automotive firms in India. With successful products in the compact, midsize, and utility vehicle sectors, it ranks among the top three in passenger vehicles and is the market leader in...

Leadership: Guidance, Correction, and Team Dynamics

Introduction Leadership, at its core, is the act of guiding and correcting others toward a common goal or purpose. It is not a mere exertion of power but a responsibility to channel the collective energy of individuals toward a shared objective. This act of leadership is critical since it shapes...

Investment Proposal for a Live Sound Engineer Career

Introduction Throughout my life, I felt an extraordinary passion for music and the methods of creating unique melodies. I am fascinated by how the skillful and harmonious combination of individual tones with various means and instruments leads to the final result of a single and unique sound. As a person...

AI-Powered Digital and Physical Library Services: A Business Plan

Business Description, Intellectual Property, and Legal Considerations The proposed business is a limited liability company that offers its consumers AI-assisted digital library services as well as physical library spaces where they can rent or purchase academic and non-academic material. The customers’ access to the content will be based on subscriptions...

Meta Platforms Inc.’s Cash Flow Statement Analysis

Introduction Cash flow statement analysis is crucial to understanding Meta Platforms Inc.’s spending. By delving deeper into each section and finding relevant corporate news, it is feasible to pinpoint areas of weakness and potential. Examining Meta Platforms Inc.’s cash flow statement reveals how much focus is placed on acquisitions of...

Disadvantages of Unionized Workforces in Compensation and Benefits

There are a number of disadvantages to a unionized workforce from a compensation and benefits perspective. While unions do contribute to raising wages, which in turn increases employee happiness and motivation, this can also have a detrimental impact. As an illustration, if a union representative bargains with an employer for...

Distributive Justice: Fairness, Utilitarianism, and Egalitarianism in Organizational Decision-Making

Introduction Distributive justice is concerned with the fair distribution of the difficulties and advantages of a structured society consisting of various groups of individuals with conflicting demands. It requires that relevant considerations be factored in when making decisions likely to affect several people (Velasquez et al., 2023). When any institution...

The Roles of Managers and Leaders: Authority, Power, and Leadership Theories

Introduction In corporate culture, managers and leaders have different functions. Managers are responsible for delivering the company’s products and services and making decisions based on the proposed plan. They have authority and responsibility for their projects and teams. Leaders, on the other hand, are responsible for creating the plan and...

Stakeholder Roles and Corporate Governance in Oxfam GB

Identification and Role of Oxfam’s Stakeholders The case study describes the journey Oxfam has taken to achieve the value of transparency and information accountability in an effort to restructure its reputation and achieve efficiency. Oxfam has many stakeholders with different functions, needs, and degrees of power (Fernando, 2023). First, there...

PNJ Financial Forecast and Valuation Analysis in Vietnam’s Jewelry Market

Executive Summary This paper provides a comprehensive analysis of PNJ, a company operating in the field of jewelry and decoration in Vietnam. The first part presents a forecast of financial indicators for the next five years using moving averages and exponential smoothing. The second part calculates WACC and the variables...

The Impact of HR (Human Resource) Practices on Employee Retention in Qatar’s Banking

Introduction Human resources and practices play an integral role in the growth and success of companies. In general, the term HR practices refers to a variety of strategies that businesses use to oversee their human resources effectively (Alajlani & Yesufu, 2022). The procedures and policies that have an impact on...

Leadership Strategies in Hospitality: Styles and Real-World Examples

Introduction Leadership is a fundamental part of the management process, as effective leadership can lead to success and achievement for an organization. Let’s look at four basic leadership strategies: authoritarian, partisan, transformational, and conditional. Below are practical examples of each strategy from my research in the hospitality industry. Leadership in...

Employee Performance Appraisals: Pros, Cons, and Alternative Evaluation Methods

Personal Experience with Performance Appraisals: Receiver and Rater Perspectives Sometimes, employees feel judged unfairly, and managers often go through a performance appraisal process to meet job expectations. At the same time, the appraisal has its risks, which may worsen the overall efficiency. Employees and managers often wonder why organizations conduct...