11470 samples of this type
Background Today, Microsoft Corporation is a world leader in software production, provision of services, and Internet technologies for personal computers and servers. Over the years, the company has experienced ups and downs but was able to overcome the crisis and keep the bar of the leader in the development of...
Zara is a fashion design and manufacturing corporation in Spain founded by Amancio Ortega Gaona. Zara started as a wear shop and developed to be the most successful and recognized brand in the fashion industry, with over 63,000 stores globally (Murphy, 2021). Zara was included in the public offering in...
Samsung is a very well-known smartphone brand with a long-standing corporate history and culture. In general, marketing plan objectives for any firm incorporate short-term aims that contribute to the achievement of long-term goals (Wood, 2017). The focus for such practices is external relationships and internal activities. However, as Samsung plans...
Introduction OneEarth will operate as a sole proprietorship offering landscaping services to suburban communities in Oregon. The sales strategy will entail initial personal selling to create brand awareness and elicit referrals. Later, media advertisements will be used to market the business beyond Oregon. OneEarth will achieve a strong competitive position...
Introduction Apple Inc. is an American technology company in Cupertino, California that designs and develops consumer electronics, software, and online services. In 1976, Steve Jobs and Steve Wozniak founded Apple in California (Kabir, 2021). It successfully ranks among the most expensive and most prominent corporations globally, but this is not...
CVS Pharmacy is a company selling medications and providing the population of the USA with health services, having more than 1000 retail clinics and nearly 10000 drug stores in America. It has online branches and a crucial digital presence in the USA. The strategic plan of this firm includes opening...
Organizations utilize various strategies such as corporate and business level strategies to earn an above-average return and achieve strategic competitiveness. A strategy that is uniform with the realities and conditions of an organization’s internal and external environment integrates and allocates available competencies and resources to align them appropriately with opportunities...
Martha Stewart Living Omnimedia offers consumers a variety of products and services in publishing, Internet, broadcasting media platforms, and merchandising product lines. With a global multimedia reach of around 100 million a month, MSLO still does not have a significant online presence. The company’s main focus continues to be selling...
Ensuring business sustainability is a challenging task, especially for global companies that work with countries with different cultures and regulations. Some countries have incentives for companies to sort and recycle waste, while others do not have the resources to organize these processes. However, McDonald’s is committed to practicing sustainability packaging...
Introduction One of the remarkable features of the globalization era is the wide availability of information, including of a preferably closed nature. In particular, with the development of information technology, every individual can share their opinions and experiences online, which can generate a public outcry if the issue being communicated...
Possible Alternatives Toms Shoes, a shoe manufacturing company, is on the verge of bankruptcy and, therefore, has been bought out by creditors to avoid disappearance. It is necessary to find out why this situation occurred and what mistakes are observed in the policy and its motions. The cause of the...
The Starbucks coffee shop chain is ubiquitous and one of the fastest-growing food and beverage companies. Starbucks was founded in 1971 by two passionate coffee lovers. It was planned to create a company to purchase coffee beans, roast them, and sell to other companies at the initial stage. Starbucks is...
Control costs in Better Beauty primarily relate to the processes that the management is implementing to optimize operations and ensure higher profitability. Budgeting has identified several areas of the firm’s higher spending, such as capital equipment and renting costs. However, the research of the issue itself has been a source...
Being relatively close to CI definitionally, organizational identity (OI) relies on the actual understandings and claims of employees pertaining to the organization’s unique character rather than being built upon the organization’s expressions of its desired identity. As a theoretical concept, OI is carefully addressed in an article by Whetten (2006)...
Introduction The impacts of the current COVID-19 pandemic on various aspects of life, including the labor market, are significant. Most areas have had to adapt to new conditions in which restrictions on social contacts are maintained. As a result, remote work has become one of the mechanisms to reduce the...
Melissa Richardson sees a good manager as a person with advanced motivation skills, encouraging steady working relationships within the team of professionals. Richardson’s actions comply with her ideas: she joined training on team motivation and read books on leadership, discussed her team sales performance, and applied her motivational skills to...
Timm’s abbreviation VISPAC is a guide to exceeding customer expectations, and it contains six categories: value, information, speed, personality, add-ons, and convenience. The personality component in question is essential in achieving customer satisfaction. In this case, an important role is played by individuality. It can be manifested in the appearance...
Abstract This paper confirmed the high organizational transformability of accounting, but it did not prove the real problem of replacing human labor. The key emphasis of the study, unequivocally reflecting its brief essence, was recognizing the idea of a change in the role of the accountant over the past decades....
Sourcing strategies in procurement involve connecting data collection, market research, spending Analysis, contracting, and negotiation. Even though the sourcing strategy’s main aim is to leverage a single, integrated system that enhances profitability, it is customized to meet the need of consumers. There are various current and upcoming trends in e-procurement...
Introduction Accounting is a vast topic for discussion as it involves numerous smaller ones, all of which are interrelated. Therefore, accounting cannot be researched without understanding its complex structure and its impact on different spheres of public life, interactions with government, and people’s income levels. Consequently, it affects national economies...
Introduction Franchising is a marketing strategy that is usually used for business expansion in which one party (a franchisor) gives another party (a franchisee) rights and authorities regarding the sale of certain goods or products. The two parties enter into a contractual agreement for the sale of specific goods or...
Business ethics considers ethical and moral principles in the context of the business environment and governs the actions and behavior of individuals in an organization. Sometimes the companies face with a difficult choice – a moral dilemma, which is complicated by the factor of social responsibility and the contradictory nature...
Introduction At present, entrepreneurship is a broad term used in various settings, industries, and areas of research. However, in general, it refers to the process of creating a business or developing an innovative business idea (Nilsson, 2021). Experts emphasize creativity, charisma, communication competencies, and the desire to make a positive...
It was interesting reading through the discussion post on security in workplaces. Workplace violence cannot be better defined than with the OSHA, which is a regulatory body of the United States Department of Labor that is duty-bound to inspect workplaces and its workers’ security concerns. Your choice of defining workplace...
Choice of a Country As CarryMorre is a United Kingdom business, it is subject to certain privileges as well as restrictions. Within the context of Brexit, the UK has withdrawn its membership in the European Union, as well as its participation in the Customs Union. Whereas earlier, there were no...
Many of the change leadership models represent the ways for an organization to make the most painless transition, yet they take different factors into their focus. Lewin’s theory is one of the oldest, and it has only three steps: unfreeze, change, and refreeze an organization to implement change (Hughes, 2016)....
Introduction The principles of cross-cultural communication are vital for companies in terms of collaborating with international partners. International interaction is typically based on the grounds of mutual interest and respect. Yet, sometimes, it is difficult for one culture to interact with another one due to differences in their language, beliefs,...
Introduction Servant leadership is a vital concept that every person aspiring to be a captain should strive to practice for their followers. This notion is profoundly portrayed in case 8.2: St. John the Compassionate Mission. The concept depicts how organizational culture and managerial tactics can be used to develop and...
Bobsville is a fictional city in Oklahoma, located in America’s core. When the University of Bobsville is in service, the demographic of Bobsville is 9500, and when the institution is not in the meeting, the number is 7500. The settlement of Bobsville is 30 square kilometres in size and is...
Introduction Culture is an essential part of every person’s outlook on life, values, and goals. It is no surprise that culture and its dimensions dramatically affect business on the international level. When different mindsets clash with each other, the prospects of business partnerships can be undermined, and on the contrary,...
Introduction As the world is changing, there is a growing need for leadership development strategies that reflect the transformations. Professionals in all spheres, from education to business to the military, strive to improve the effectiveness of their teams. Therefore, long-term investment into research is required for the efficient management of...
Transformational leadership is a process in which leaders and their followers elevate each other to high levels of motivation. A benefit of transformational leadership is leadership through development (Liu & Li, 2018). It is associated with the care that the leader shows for subordinates (Khan et al., 2020). A leader...
Analysis of the Macro-Environment The macro-environment where the European brewery industry operates is analyzed via the PESTEL framework. PESTEL assists in the understanding of political, economic, social, technological, environmental, and legal peculiarities of the environment. Firstly, the governments are fighting drunken driving leading to a reduction in the consumption of...
Background With increased competition and stagnant growth, the skincare company needs a rebrand. This event consists of changing the packaging to a more convenient, fresh, relevant, and profitable production. It is estimated that in four years, the company will not only catch up with the percentage of growth lost over...
Background Communication skills are generally regarded as some of the most valuable competencies for a leader. They help the leader persuade their followers to align with their vision and follow their directions toward the achievement of organizational goals. The successful superior’s ability to inspire and motivate their workers depends on...
Summary Fitbit smart sense watch has led to the success of the company due to its upgraded features. The smartwatch tracks blood oxygen, stress, temperature, and sleep. The gadget has helped fight against the current COVID-19 pandemic since individuals can easily monitor their temperatures. Moreover, it helps the user keep...
The Blake Mouton Managerial Grid is a leadership framework based on two behavioral pattern dimensions. The first dimension represents a concern for people that detects the leader’s number one priorities: employee satisfaction, motivation, and positive emotional well-being. The second dimension represents a concern for results, implying the leader’s emphasis on...
Background Analysis Starbucks Coffee Corporation was founded in 1971 in Seattle, the USA. The company is a brand premier coffee retailer and roaster. Nowadays Starbucks operates in more than 62 countries and has approximately 200 000 employees. The company’s feature is that they use only high-quality coffee and tea sorts...
Introduction Relations between employers and employees have always been characterized by considerable fluctuations across the globe as these two groups often have conflicting interests and are reluctant to compromise. State regulations were regarded as one of the ways to ensure workers’ rights and wellbeing, but strict supervision and regulatory measures...
Introduction The organization of immense concern is Starbucks. This organization is an American multinational chain of roaster reserves and coffee houses. Its headquarters are located in Seattle, Washington. The time of observation was in 2019 when I was working there on a part-time basis. I worked with Starbucks between May...
Businesses can use various strategies to achieve their goals, and it is necessary to understand their pros and cons. In the beginning, it is necessary to explain what “inside-out” and “outside-in” strategies mean. Firstly, an “inside-out” approach implies using companies’ internal resources and competencies to gain shareholder value (Lagerstedt, 2014,...
Executive Summary The notion of sustainability has been discussed extensively in the context of global business recently, mostly due to the increase in the importance of environmentalism. An array of organizations have transitioned to the sustainable use of resources, shaping their manufacturing, supply chains, and the overall approach to performance...
Introduction There are two widely discussed leadership types, which are usually applied to different organizations and industries. One of them is transactional leadership, which focuses on rewards and punishments as tools to motivate workers. The second is the transformational style, which encourages employees by demonstrating an organization’s path. Both of...
A professional code of ethics in marketing The American Marketing Association (AMA) has the mandate of promoting the highest professional, ethical values and norms standards for its members, constituting students, academics, and practitioners. The values committed to by the AMA represent collective conceptions considered morally proper, necessary, and desirable by...
Pepsi was lately embroiled in an argument over an advertisement published in April 2017. Kendall Jenner, a white model, appeared in the commercial handing cops a can of Pepsi to terminate what seemed to be a Black Lives Matters demonstration (Bowers et al., 2017). Individuals immediately took to social platforms...
A joint venture involves a business partnership between two businesses that intend to benefit from the partnership but also deal with the risks of cooperating. The venture is guided by law that defines the nature of attachment. The following analysis involves a joint venture between Eli Lilly and Company from...
Introduction Management is a complicated process that consists of various activities, including organizing, planning, directing, staffing, and supervision intended to achieve organizational goals. In this regard, diverse concepts and practices have been developed to improve the management efficacy and the overall performance of a company. This paper aims at describing...
Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using one’s information to provide a comprehensive narrative to entice others for various purposes (Jacobson, 2020). For instance, traditional celebrities may use social media to...
Introduction An individual’s attitude towards risk might be associated with endogenous variations for many motives. First, possession of financial assets infers hostility with risky verdicts new to the person. Second, creating risky decisions denotes ambiguity and might contribute to learning in a group framework. In regards to portfolio selection, this...
Companies mainly opt for implementing benchmarking to improve and optimize the existing operational processes. Benchmarking is defined as a replication strategy focused on investigating, collecting, and adapting the techniques from the different organizations to advance performance and strategy (Ramírez Canales, 2021). In other words, benchmarking is designed to solve the...
For small and medium entrepreneurships (SMEs), surviving in the environment of global competition, where organizations of a much larger caliber utilize all available strategies in order to retain their influence and power, is a massive challenge. For “Wish You Wood,” the decision to partner with Amazon seemed like a stroke...
Walmart Inc. is one of the world’s largest retailers, which weekly serves 260 million people (Leggate, 2019). It is crucial for companies of this size to ensure that their operational planning and scheduling are at the highest level. Operations planning involves creating short-term goals and milestones, which are necessary for...
Due to the COVID-19 pandemic and consequent regulations to reduce its spread, many countries have had to implement restrictive measures on people’s freedom of mobility. One of such measures includes regulations and recommendations that aim at reducing the number of people who physically attend their workplaces. In other words, governments...
PESTLE analysis revolves around six major factors, which are political, economic, sociological, technological, environmental, and legal elements (Perera, 2017). In the case of the former, Sony is experiencing significant political benefits and support from the Japanese government in the form of improved data security (ITA, n.d.). Sociological factors are manifested...
Introduction The current report evaluates the financial position of Ford Motor Company, USA. The report will utilize a number of financial ratios in order to understand the profitability, cash flow, earnings, and financial risks associated with Ford Motor Company. The assessment will rely on the organization’s financial statements for the...
Introduction Tokyo is one of the biggest cities in Japan. It is a city that is dominated by numerous business activities making it densely populated. People travel from far and wide to come and settle business deals in the city. The need for people to transact businesses in the city...
Introduction Cost leadership techniques are helpful in consistent and reliable conditions. To achieve this, the Amazon Company has effectively implemented processes to lower employees’ costs and reduce expenses through lower-cost raw materials, manufacturing processes, and dissemination. Differentiation strategies might include trademark, innovation, service quality, distribution channel, and other factors (Kurt...
Introduction Spend Analysis – The Window into Strategic Sourcing, written by Pandit and Marmanis (2008), is an example of a well-written business book serving as a valuable source of information for parties involved in business management and strategic sourcing. As the title of the book implies, it contains a scholarly...
Short History of the Starbucks Company: Foundation The video “How Starbucks Became an $80B Business” describes the marketing strategies used by Starbucks throughout its history. Nowadays the sales of Starbucks account for 57 percent of the total coffee market, but it was started from only one coffee shop in Seattle....
Why Businesses Should Embrace Remote Work Transition to remote work has been a business trend even before COVID-19, but the pandemic forced organizations to adopt this employment type more rapidly and extensively. The study conducted by Felstead and Henseke (2017) shows that the percentage of people working mainly remotely rose...
Southwest Airlines is one of the United States’ significant airlines. The airline is the world’s largest low-cost carrier airline and has its headquarter located in Dallas, Texas. The carrier has 111 scheduled service destinations in the U.S. and other countries. This section of the paper seeks to evaluate the organizational...
Blue Nile is the online retailer of diamond rings in the US. Mission Blue Nile’s mission statement is to improve customers’ shopping experience by offering consumers high-quality jewelry and education so that customers can make informed, confident decisions. Most people are discouraged by the traditional jewelry shopping experience; the company’s...
Among the many companies that have increased in the volume of operations and the brand value, Apple occupies a significant place. According to the data from ratings, the company’s brand value has grown from 23344 in 2011 to 214396 in 2018, which is the highest brand value among the fast-growing...
Introduction The theory of scientific management was published by Frederick Winslow Taylor at the beginning of the 20th century. At present, the principles of scientific management introduced by Taylor are called “Taylorism”. The concept of this theory is different from traditional management methods based on initiative and rewards. It is...
The VW scandal The VW scandal is a case that highlights significant inefficiencies in management. As such, the whole management team would be assigned responsibility for the scandal. This would be led by the CEO, Martin Winterport, who was the company’s head in the fraud case and was responsible for...
Introduction and Organization Overview In the face of various aroused challenges, including global warming and the COVID-19 pandemic, corporate social responsibility (CSR) acquires increasing importance for the prosperity of business and society altogether. In these contexts, Starbucks Corporation can serve as an exemplary entity with active CSR clearly determined and...
Introduction Until recently, many business enterprises and business leaders focused solely on making and maximizing the profits of their owners. Some companies conducted their activities with a total disregard for ethical standards and values. However, there has been a radical change in the importance of ethical practice in the global...
The six questions of external analysis present a reliable framework which allows companies to correctly determine their position in the industry and assess available options of gaining a competitive advantage, yet it also has weaknesses. This approach’s primary strength manifests itself in the flexibility it provides since almost any business...
The research proposal aims at describing the current situation and the problem of McDonald’s in Dubai. The company is among the largest players in the segment and was characterized with high performance until recent years when its level of sales experienced fall, both due to not sufficiently competent cross-cultural policy...
Yolk-ay is a restaurant chain in the United Arab Emirates, which specialization implies the dished based on unpopular, but delicious and unique Indian recipes. During the previous years, the development of the company was focused on its geographical expansion (Case study: Expand the menu?, 2016). At the moment, the business...
Changing conditions of business environment normally result in various measures from corporations. While some aim at responding directly to immediate changes, most of the responses normally focus on mitigating possible crises following adverse effects of the dynamic market conditions. Mergers and acquisitions usually characterize business expansions and strategies aimed at...
Executive Summary Over the past decades, the world has changed dramatically, and the business realm has not been left behind. The scenario is exemplified in the article “Exploiting the Virtual Value Chain” by Rayport and Sviokla, published in 1995 in the Harvard Business Review. The authors argue that businesses nowadays...
Organizational behavior plays a significant role in the analysis of groups’ conduct in a corporate environment. The observation of the features of lack of motivation and dissatisfaction helps identify its role in the company’s functioning. The managers should identify the manifestations of lack of motivation and job satisfaction because this...
Executive Summary The COVID-19 pandemic has represented a significant hit on the airline industry, including Singapore Airlines, which has relied heavily on the Chinese market. As the world begins to open new destinations, it is essential that the company attracts customers and communicates value and dedication to high-quality service. Due...
Michael Porter described the strategic model of the five competitive forces analysis. The analysis is conducted on five factors, or so-called forces: customers, suppliers, existing competitors, new competitors, and substitute products. With the help of these structural units, it is possible to consider how a company, in the long run,...
Hydraloop H600 water recycler is a water recycling system created by Hydraloop Systems and produced by Technologies Added factory. Hydraloop originated from Leeuwarden, the Netherlands. The price of the recycler starts from €3300 ($4026), excluding the shipping, preparatory work, installation, and value-added tax (Hydraloop, n.d.). The product addresses the problem...
It goes without saying that for any retail business, it is highly essential to maintain the balance between demand and supply to hold an appropriate stock that provides the maximization of sales and profit. At the same time, in inventory management, forecasting sales for seasonal products is notoriously challenging as...
In management, internal alignment refers to relationships between interdependent social and technical elements within a company that ensure its effective functioning. The main components of the organizational alignment model are structure, task / work system, and people (Lane & Maznevski, 2019). At Toyota, all elements of this model are well...
Twitter’s Privacy Policy is a collection of the guidelines that govern the collection, storage, and use of users’ personal information. When a person agrees to the terms of use while joining the service, they give the company their consent to collect and use that information. This also includes its transfer...
The success of the Candy Crush Saga app business model can be attributed to the perfect combination of the identical components of fun and pain that fit in the short attention span of customers (Shanley). This bite-sized entertainment convinces users to pay for extra levels because of their psychological vulnerability...
Abstract The strategic management plan is an ongoing process of planning, observing, and analyzing all the essential needs of an organization using calculated processes. The business world is competitive and ever-changing to absorb cutting-edge technology. The strategic management and planning process aids an organization in taking stock of the current...
The organizational structure is a set of organizational units, and their interrelationships, within which management tasks are distributed between the units, the powers, and responsibilities of managers and officials are determined. It can directly influence the way an organizational change is managed in both positive and negative ways. Therefore, it...
Executive summary “Soft drinks are enormously popular beverages consisting primarily of carbonated water, sugar and flavoring” (Council of American Food Technology Association, 2010). The industry has been among the most vibrant and profitable for a long time but has now come under great criticism for its products’ health effects (The...
Introduction Starbucks is the largest international chain of coffee shops which has been consistently growing and expanding since the 1980s. In 2008, it faced a major crisis caused by the economic recession and the failure of the company’s aggressive expansion strategy. To address the crisis, it introduced significant changes to...
Marketing involves creating and exchanging goods and services that are of value to customers, partners, and the community at large. With increased rivalry from other organizations, a company must always strive to achieve a competitive advantage (Plewa & Conduit, 2016). The resources that a firm has can be used as...
Number of Advertisements and Media Gaming marketers have capitalized on almost all social media and video platforms, including YouTube, Facebook, Instagram, Tiktok, Twitter, LinkedIn, Telegram, and Pinterest. For this research, I viewed five advertisements for each game on YouTube, Facebook, and Instagram for a day. The promotions were similar on...
Effective Communication It is essential to promote the use of effective communication to increase productivity and performance in the workplace. Organizations that have communication issues tend to lag in their performance. Some of the benefits of effective communication include fostering understanding among employees and employers on the expectations of their...
Introduction When mobile communication equipment manufacturers were recording declining sales in the 2000s, Nokia was experiencing some unprecedented growth in its mobile handsets sales. According to a journal article written by Carral and Kajanto (2008), Nokia’s success was as a result of its understanding of the communication industry’s inflection points,...
Introduction Occupational health is an area that seeks to ensure the safety, welfare and health of employees in various places of work as they carry out their duties. The health of an individual may be affected due to the work they do. Some injuries of the bone, sprains, cuts or...
Introduction Meraas Holding was established in 2007, having its headquarters in Dubai. It has a wide range of portfolios in different sectors of the economy. For instance, the investment portfolio has been spread across various sectors such as real estate, the hospitality industry, food and beverage, retail, leisure, entertainment, and...
The product chosen for marketing Shell is a multi-national British-Dutch oil and gas company. The company is one of the biggest companies in the world, being on the top of the chart as one of the richest businesses in the world. The company primarily positions itself as a dealer in...
Job analysis remains a critical element for most Human Resource (HR) functions. According to Brannick et al. as cited in (Breaugh, 2017) “job analysis refers to a broad array of activities designed to discover and document the essential nature of work” (p. 12). According to Brough (2017), job analysis (referred...
Introduction Global crises significantly influence various aspects of business, including production, distribution, sales, and stakeholder relationships. COVID-19 pandemic that is currently affecting most countries of the world has changed the reality for many companies in a variety of industry sectors, introducing unprecedented issues. One of these is interruptions in production...
Introduction A strategy is a plan of action by an organization on how it intends to achieve its goals with the aim of profit maximization. It could happen due to the events or the happenings in the market. The emergence of a strategy might be as a result of interaction...
Dollar Shave Club’s value proposition and how does it differ from Gillette’s One of the major factors explaining DSC’s success is the unique approach to working with clients and the company’s value proposition. It presupposes a fair price and a client-centric service focused on the increased level of satisfaction among...
Introduction World is becoming complex though the technology has been keeping its effort continuously to make the life easier. People are now living in such an environment where everybody is busy to run the life in a higher status then the existing. In these busy days, the people have no...
A risk is any unforeseen event that has the potential of derailing plans and projects. If the risk takes place, it is likely to have a positive or negative impact on the project or a venture being undertaken by a company or an individual. The chance of the risk-taking place...
The main focus of the classical organizational theory is changing the management process to improve work performance. Different researchers attempted to create an effective system regarding three different aspects of management that can increase work efficiency. For instance, Henri Fayol was trying to construct a theory of classical management to...
Introduction For this week’s assignment, the stock prices of Tesla are reviewed using Yahoo’s Finance service. Tesla is a United States-based company that works in the industry of electric car manufacturing construction and is one of the companies owned by Elon Musk. Tesla is a great company, both because it...
Curve is a UK-based startup that aims at changing the way people deal with their card payments. The purpose of this startup is to reduce the number of credit and debit cards in a wallet to just one. The idea and its realization appeared to be innovative and, combined with...
Introduction The balanced scorecard is a performance gauging tool that is meant to match business activities with the company’s vision statement. It is a strategic planning system that can be used to monitor business activities and the results that arise from these activities. A survey undertaken by Bains and Company...
Health care services are closely intertwined with business management. Each aspect of nursing responsibilities and management of daily operation should be supported by financial issues to ensure that the hospital is run effectively (Ward, n. d.). Though financial duties and responsibilities are imposed on the Chief Financial Officer, each nurse...
Introduction Firefly is a fast food restaurant located in Aqaba, Jordan. The casual environment blends its comfortable atmosphere with a menu of delicious burgers. In this case, the mission of the organization is to not only offer its visitors an unforgettable taste but also make the service as efficient and...
Nike Air Jordans has 35-years of experience being in the sports footwear market and formed consumers’ brand perception as providers of luxury sneakers. The basis of its marketing strategy is Michael Jordan’s name and authority, however, relation to the celebrity is not enough in the current fashion industry (Childs and...
Company Description The business will be named Star Up Online Company. It will be a sole proprietorship online company that will specialize on selling popular candy brands such as dum-dums, blue berry, Laffy Taffy ropes, safe t-pops, Spangler candy canes, candy corns, gum balls, and other favorite candy brands. The...
In the modern age, many firms are opting to adopt new technological operations. Companies have had to change from traditional brick-and-motor systems to e-commerce techniques. One of the firms that have accepted the transition is Bolt Inc. After rebranding in 2019, the organization decided to adopt some of the vibrant...
Introduction In a narrow sense, negotiations should be examined as one of the methods of alternative dispute settlements. However, in a general sense, it means communicative between parties for achievement of an objective on condition of equality of these parties. The aim of this paper is to reveal the nature...
Chipotle’s mission statement is “To provide food with integrity. Quality is a state of mind at Whole Foods Market” (“Chipotle’s mission,” 2016) It is a strong mission statement, as it has many qualities nailed down perfectly. It is concise, inspiring, socially responsible, and broad in scope to be applied to...
Executive Summary The main objective of this final report is to prepare an IT strategic plan for Perisher Blue Pty Limited. Australia’s biggest and most popular ski resort Perisher Blue was established in 1995, which provides alpine runs, cross-country skiing, valley and bowl skiing, snowboarding classes, snowboard equipment, clothing, jewelry...
Introduction “Over the last three decades, there has been a tremendous increase in the number of innovative management accounting (MA) techniques developed across a wide range of industries”(Abdel-Kader and Luther, 2008). Abdel-Kader and Luther, 2008, go further to explain that these new techniques have in the end had effects on...
Introduction While business processes keep changing, there is a need for a well-defined process to initiate, plan, execute, and monitor these processes (Schwalbe, 2005). This discipline is normally effected through project management. Stakes Incorporation is a fast growing IT project management consultancy firm established in the year 1998. The firm...
In the epoch of globalization, multinational corporations (MNCs) became powerful and international actors on the international stage. This position was achieved partly due to the practice of attracting external resources from third-world countries. Alongside globalization, in the modern world, global stratification is an immensely significant phenomenon that refers to the...
Introduction Modern marketing requires a strategic marketing model known as Segmentation, Targeting, and Positioning (STP) for the practice to be complete. The model is focused on consumer marketing rather than the product. STP study enables a marketer to understand the customer, which will be essential in delivering a product as...
Finance concepts are the basic principles that help us understand the common practices in finance as well as unique and uncommon difficult situations. In the context of the Guillermo scenario, the following finance principles and concepts can be identified: The Principle of Two-Sided Transactions The principle of Two-Sided Transactions recognizes...
Nike is one of the most competitive and fast-growing workplaces on the market of sporting goods. The work for the company seems to be a good option for further promotion, especially in the position of a department manager. However, every business has its advantages and limitations for the growth of...
Introduction Project planning is an essential element for achieving business success. According to Jacobs and Chase (2014), a project plan refers to the list of activities that should be performed to achieve a specific goal. This plan is the most useful when all stakeholders work together. Thus, the principal purpose...
The efficiency of data mining in Supply Chain Management (SCM) is becoming increasingly prominent and crucial for business success. SCM involves coordinating production, distribution, and transportation processes both within and outside the company to improve its performance (Sener et al. 2019). Generally, these activities entail a considerable amount of data,...
The importance of using appropriate human resource management techniques has always represented an important goal for companies worldwide. The significance of an appropriate HRM strategy has risen over the past few years due to the increase in the role of global governance and the promotion for diversity in the workplace....
Introduction Project management today draws a lot of attention based on the benefits that accrue from its successful application. As business processes keep changing, a need for a defined process to start, plan, execute, and monitor these processes is necessary. This discipline normally presents itself through project management. The dynamic...
Translating a strategic plan into reality can be quite challenging. However, history knows many talented leaders who made it possible through meticulous planning and innovation. A prime example of such a leader is Ingvar Kamprad, the founder of the world’s largest furniture retailer IKEA. Kamprad had humble beginnings: he came...
Introduction Total quality management and business excellence “is the culture of an organization committed to customer satisfaction through continuous improvement” (Taylor & Francis Group, 2011). As explained further “this culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented...
Marketers tend to implement deceptive practices that force the customer to believe they gain more profit than usual. Typically, these practices tend to provide misleading but appealing information about the product or service being offered. Even though deception is a commonly used method to attract more clients and increase sales,...
This paper aims at analyzing different advertisement strategies and mistakes made by businesses that lead to losses or closure. A food restaurant in the United States has been struggling to pay workers and make a profit. The business is among the poorly rated with an average daily income of less...
The current trends, outsourcing and offshoring, affect the business activity of the present-day companies. The former means an organization’s initiative to send the work to be done outside of firm. The latter is sending work overseas to other companies or their own branches in other countries (Collins, 2020). According to...
Hospitality is a continuously growing industry, which only recreantly reached its peak. Such phenomena as democratization and mass tourism considerably propelled it (Vainikka, 2015). Thus, new processes, methods, and theoretical frameworks are applied in the industry, including strategic management, which has accumulated a considerable body of literature (Köseoglu et al.,...
Executive Summary Vision/Mission Statement Hewlett Packard Enterprise (HPE) is an information technology company focusing on software and networking. Its mission is to introduce modern technological solutions for the benefit of the community’s business and everyday life. The company follows the principles of overall inclusion and aims to create equal opportunities...
Introduction Corporate social responsibility is a concept that has gained massive popularity over the recent past as corporations try to give back to society. According to Hategan, Sirghi, Curea-Pitorac, and Hategan (2018), successful business entities have realized that they can achieve sustainable success if they have the support of the...
Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global...
Introduction This Business Analysis and System Recommendation report is prepared to help MTC meet its organizational objectives by increasing its competitive advantage. The goal of MTC is to continuously grow the number of projects and deliver quality service to customers. To accomplish this objective, MTC regularly submits applications to Request...
Introduction All modern organizations depend on other links of their supply chains. Maintaining stable and sufficient supplies has become a matter of survival for modern companies, and the resources dependency theory (RDT) examines this particular issue. It focuses on such aspects as limited amounts of materials and the manner of...
Mining is considered a physically demanding and hazardous activity for its workers. More than a hundred years ago, it had high mortality and occupational injuries due to insufficient development of technologies and methods for ensuring operations security. However, numerous innovations and regulations have been introduced over the past 100 years...
Introduction The leadership style determines the way the manager administers the work process. It is the leader’s behavior model, not depending on a certain management issue. Through a specific pattern the leader can achieve job satisfaction among workers and increase their productivity. The effectiveness depends on a specific management style....
As a rule, a group goes through five stages of development before becoming a team, each of which implies its functions and goals. The dynamics of the group’s behavior and development changes as it moves from one stage to another, and it requires different actions for greater efficiency. The team...
Businesses are interested in the most effective outcomes of their operations and desire to receive recognition and popularity on the market. For this reason, they learn to apply the concept of marketing and hire educated professionals who help them on this matter. Marketing is one of the most essential topics...
Introduction Change is necessary in the evolving business world, but only effective management leads to success. In my view, the likely root cause of Acme corporation’s organizational issues (increased turnover and decreased profitability) is ineffective change management by the HR function. The disagreements and strategy deficit at the senior leadership...
The systematic approach to organizational processes, usually defined by five fundamental components: input, resources, constraints, activities, and output, seems to be the norm until one encounters a unique scenario requiring a special approach. The five components of a process are vital factors of success, much as they may not apply...
Servant leadership gained momentum several decades ago and has become quite a common approach to managing organizations on a global scale. An increasing number of people utilize this type of leadership style irrespective of the cultural background or the contexts they operate in. However, it is also necessary to note...
Numerous factors have all the power to influence the decision-making process of customers. While millions of people believe that the choices they make regarding different services or goods are rational, the reality is that individuals are driven by emotions determined by environmental factors. The first vital aspect relevant for the...
Google and Microsoft are major multinational technology companies, together with Amazon and Apple they constitute four ‘Tech Giants’ – corporations which dominate the information technology sphere. While Microsoft and Google have similar business models, it might be relevant to research the differences in their functioning. Microsoft was the first company...
Higher Professional Level Acknowledgment I am thankful to many of my colleagues and professors whose help led to the paper submission. I want to thank my tutor for recommendations, research support, and help in organizing the paper, and to the management staff of the organization, I am working with. Executive...
Introduction Facebook is an American-based organization that operates in the United States while it has a global market for its products and services. Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, and other colleagues decided to establish this social media company in 2004 (Brügger, 2015). As of 2012, this social networking platform...
Each manager has a different leadership style and approach to communication that depends on his or her personal and professional qualities. At the same time, leaders need to understand these characteristics to apply strengths and work on weaknesses for improving their skills. Studying my leadership style and emotional intelligence has...
Introduction The contemporary business world constantly goes through significant advancements and requires organizations to adapt to various changes. Companies no longer feel that their only aim is to fulfill the needs and desires of the clients but realize that creating a positive working environment determines the success of their operations....
Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk...
Introduction The ongoing debate around the issue of whether leaders’ skills and traits are innate or acquired has been at the center of experts’ discussion. However, research suggests that although individuals might be born with a set of personal characteristics contributing to their leadership potential, one can learn and develop...
BP plc (formerly known as The British Petroleum Company plc) is a UK-based gas and oil company. It has been around for 100 years and is still expanding into new markets (“#24 BP”, 2019). BP plc operates in every part of its home country, the United Kingdom. It sells fuel...
This essay will examine the discovery of the economy of Walmart, an American retail corporation. The Walmart Effect is a term that refers to the impact that large companies such as Walmart make on local businesses (Kenton, 2019). The effect usually leads to the reduction of wages for employees’ competitors...
The selected video is What will future jobs look like by Andrew McAfee, which focuses on the potential ramifications of automation. The reason why the given TED talk provides the most comprehensive answer is the use of data on two types of human capital. The author suggests that structural unemployment...
Introduction Segmentation is one of the principal marketing strategies commonly applied in practice. After identifying the target audience and breaking down the 5 P’s of the marketing mix within Charleston’s scope, it is crucial to segment the target market along demographic and psychographic dimensions. In other words, to successfully implement...
Contemporary marketing efforts of businesses require the creative use of multiple channels that will allow connecting with a consumer and delivering a message about the brand. Integrated marketing communication (IMC) is a combination of all communication channels available to the company and the use of them as an advertising method....
