Costco began its operations in the United States in 1976 where its first business location was an abandoned airplane Hangar. Costco experienced extraordinary revenue growth during its first six years of operation. Costco has changed its name twice in the course of its history. Also, Costco has since operated in...
Topic: Corporation
Words: 591
Pages: 2
Marketing Communications The advertising and promotion strategies of Keurig rely on integrating marketing communications between the company and potential customers. The company has long abandoned the traditional channels of advertising and communication, such as radio, TV, and paperback advertisements, instead preferring to connect with its potential audience using the Internet...
Topic: Marketing
Words: 586
Pages: 2
Bakers’ inn provides customers with a one-stop platform for cakes, snacks, bread, sandwiches, and other products. The service enterprises ensure that customers get a fresh-baked cake with a fair price and quality. The products of the enterprise vary in design, shape, texture, taste, and size. They meet the varying tastes...
Topic: Business
Words: 623
Pages: 2
Any marketing communication plan is an opportunity to communicate all possible marketing messages with the help of which customers can be targeted, and professional goals can be achieved. It is not enough to choose one marketing strategy and follow it precisely. It is necessary to investigate all important components of...
Topic: Communication
Words: 1159
Pages: 4
The Perspective The term NEWCO belongs to the number of products that enable end users to charge mobile phones with the help of solar energy. The NEWCO business plan touches upon the opportunities for further growth of the business, supporting the feasibility of the project by market research and the...
Topic: Business Planning
Words: 1450
Pages: 5
Because contemporary economic conditions are so unstable, self-employed individuals will need to develop some new competencies. A better understanding of the economics of their own transactions, planning for jobs in advance, and shifting their interests in accordance with a truly global marketplace, are all necessary for freelance writers. Freelancers have...
Topic: Business
Words: 1088
Pages: 3
Partnership Formation A partnership is formed between two or more individuals who enter a contract to invest in a business and share its responsibilities. There are different forms of partnership, and it is not always necessary that all partners provide finance for the company. Moreover, it is not essential that...
Topic: Corporation
Words: 1187
Pages: 4
Introduction Microsoft Corporation is a renowned software company that has dominated the industry for at least four decades since its inception in 1975. However, over the last few years, the reputation of Microsoft has witnessed a declining trend that raises concerns regarding the company’s performance. The exit of Bill Gates...
Topic: Corporation
Words: 1737
Pages: 6
Introduction The strategic change initiative is an important part of the strategic change as the aspect that influences the whole organization and all employees. The first step in implementing strategic change is usually called ‘strategic change initiative’ (Anderson, 2003, p. 89). As it is impossible to start without knowing what...
Topic: McDonald's
Words: 552
Pages: 2
Introduction Ever since the introduction of ‘open skies policy’, a policy that permits unrestricted flight of airlines across continents, the overall scale of competition has intensified. Besides the enactment of the policy, the airline industry has also experienced a shift in consumer dynamics. Presently, consumers have become concerned about the...
Topic: Airlines
Words: 2391
Pages: 8
Tanglewood’s staffing practices have been rather stable for years, and many stores in the state of Washington have been operating without any problems for quite a while. Since Tanglewood uses the resources of its internal labor market to fill in the openings, a certain percentage of the jobs will become...
Topic: Management
Words: 765
Pages: 3
How can we weigh the performance criteria in Exhibit 2? Exhibit 2 shows the various performance criteria that can be used to evaluate the potential supplier’s performance. It also provides factors that constitute the mark for each criterion. For instance, potential supplier’s quality should be determined by a range of...
Topic: Business
Words: 544
Pages: 2
Abstract The purpose of this study was to evaluate the role of strategic planning, management, and leadership in enhancing Total Quality Management (TQM) and customer satisfaction at the Apple Company. Total Quality Management (TQM) refers to the systematic method, policies, and procedures used to ensure that goods and services are...
Topic: Apple
Words: 1130
Pages: 5
Executive Summary Al Ghandi Auto Group holds a leading position in the UAE automotive market. In existence for more than 50 years, the company has established itself as a reliable brand that provides the highest-quality service, the best customer care, and the best overall value for money spent. The company’s...
Topic: Marketing
Words: 2228
Pages: 9
Business organizations implement powerful models and structures to produce superior services or products and market them successfully to their customers. Many people admire companies whose procedures, practices, and initiatives add value to them. Leaders and managers should also consider or pursue evidence-based strategies that have the potential to drive performance...
Topic: Social Responsibility
Words: 3052
Pages: 12
Executive summary It goes without saying that business and strategic planning is a very important aspect in the successful business development. Every business person should have a determined strategic plan of business steps that should be taken according to different types of business operations, companies’ actions, corresponding information about companies,...
Topic: Business
Words: 6662
Pages: 25
Company Introduction Dell Technologies, most often referred to as Dell, is an international company that produces computer hardware and software (Dell Technologies, “Company Information”). The firm was founded in the United States in 1984 and has been providing services worldwide for many years. Its headquarters are based in Round Rock,...
Topic: Dell
Words: 1501
Pages: 6
Introduction It is evident that any company or brand, which strives to be successful in the contemporary market, has to apply a profound theoretical framework to its marketing practice. The development of strategic marketing theories has a relatively long history: numerous scientists contributed to it by the elaboration of fundamental...
Topic: Business
Words: 3050
Pages: 12
The models of the culture of global automobile companies. The model of culture the most appropriate for the selected international competitor Some of the three most known models of culture are Hofstede, Hall/Hall, and Gesteland. Hofstede’s model arose from interviews with employees of IBM in over 50 countries. The other...
Topic: Culture
Words: 1535
Pages: 6
Executive Summary The present report focuses on the analysis of internal environment factors in Oman Oil Refineries and Petrochemicals Industries Company (ORPIC) that play the primary role in determining the organizational capabilities for creativity and innovation: workplace climate and leadership. The analysis of the first factor employs Göran Ekvall’s Creative...
Topic: Innovation
Words: 1559
Pages: 6
Introduction Organisational and personal leadership mindsets are significant pillars for determining the level of effectiveness in decision-making. The Hoffmann-La Roche is a subsidiary of the Swizz-based Roche Holding AG and operates under the agency of National Pharmacy L.L.C. As a successful healthcare-based company, the subsidiary in Oman has employees who...
Topic: Leadership
Words: 2569
Pages: 10
Introduction The article provides a review of Margaret Whitman’s leadership (chief executive (CEO)) style for which her critics say was old-fashioned and not entrepreneurial. After announcing her plan to quit the company she had worked for 10 years and posted some of the best results that led to her ranking...
Topic: eBay
Words: 837
Pages: 4
The Chipotle firm’s food safety problems deterred customers and reduced its stock by more than 20% leading to the shutdown of several outlets. How the Composition of Leadership Influences Outcomes Studies have shown that the top management team (TMT) has the responsibility of leading an organization (Colbert, Barrick, & Bradley,...
Topic: Leadership
Words: 958
Pages: 4
Executive Summary Dong Feng Motor Corporation is a Chinese automotive company that is wholly owned by the government of China. It has been successful in the local and regional market, but its brand is barely known in the international market. A time has come when this company must make aggressive...
Topic: Business
Words: 2540
Pages: 10
The review is based on the article by Louise Metcalf and Sue Benn, entitled “Leadership for sustainability: An evolution of leadership ability.” The article was published in print in vol. 112, no. 3 of Journal of Business Ethics in February 2013. The article was published by Springer, and it could...
Topic: Leadership
Words: 1134
Pages: 5
The Kurt Lewin Change Management Model Developer The model was developed by a German physicist Kurt Lewin who immigrated to the United States in the early 1930s. He is known as a founder of social psychology (NHS, n.d.). Description of the theoretical perspectives The framework of his model consists of...
Topic: Management
Words: 515
Pages: 2
Memo This memo presents a detailed descriptive report of an interview that was conducted for the purpose of gaining expert knowledge shared by an experienced business-professional working in the industry of choice. The interviewed person was approached several days ago and kindly agreed to participate in the project and answer...
Topic: Communication
Words: 1124
Pages: 5
Since its first appearance at the end of the 19th century, the automobile has come a long way not only in its appearance and technical capabilities but also in quality standards. With the improvement of the technology, these vehicles have become faster, easier to operate, and more energy-efficient. However, the...
Topic: Evolution
Words: 605
Pages: 3
Career management model The work environment is constantly changing due to various factors. Some of the factors which contribute to changes in the work environment include changes in technology and technical professionals, and the need for innovations and inventions in organizations. It is for these reasons that managers and professionals...
Topic: Challenges
Words: 868
Pages: 4
Introduction Operations management (OM) is central to the overall organisational strategy. It focuses on attaining efficiency and competitive gains and maximising profits in the functional areas of product/service development, operations and marketing. It aims to improve practices across departments through effective conversion of inputs (materials) into outputs (products/services) (Schroeder, Goldstein...
Topic: Management
Words: 1520
Pages: 6
Introduction The concept of leadership can be broadly defined as the intrinsic ability to internalise a setting with the intention of empowering a group or team to proactively and creatively contribute towards problem solving. The treatise adopts a reflective research in exploring the components of leadership such as transformational leadership...
Topic: Leadership
Words: 806
Pages: 3
Oakenfull’s article “Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways” (2004) explores the reality of gay-oriented advertising. For most marketers, the gay and lesbian segment is a ‘dream market.’ Findings from several scientific studies indicate that gays and lesbians have higher disposable incomes compared with heterosexual...
Topic: Business
Words: 578
Pages: 3
Swanson, Territo, and Taylor (2016) cite four leadership theories that they characterize as the “new” ones. They are geared towards a more ethics-based approach to leadership and emphasize the importance of moral decision-making (Zhu, Zheng, Riggio, & Zhang, 2015). It appears that all the theories have their merits, which makes...
Topic: Ethics
Words: 670
Pages: 3
Introduction Nowadays, the coffee shop market undergoes considerable changes and improvements. Organisations that make their decisions to enter this market and open new shops have to be ready to work hard and develop effective marketing plans to identify important goals and actions. In this marketing report, several elements of the...
Topic: Marketing
Words: 1138
Pages: 5
Introduction Various reasons explain the rapid growth and development of Qatar airlines ranging from the internal factors to the factors emanating from the external environment. Since its re-inauguration, the airline has seen tremendous growth to approximately 140 destinations globally. Factors that have been cited as the major contributors to this...
Topic: Airlines
Words: 2265
Pages: 9
Sears image creation using social media Sears has been around for over 100 years. Its recent launch of social media and product placement campaign aims at appealing to a young market aged between 10 and 17 years just before they get back to school. To achieve this, Sears has collaborated...
Topic: Digital Marketing
Words: 1202
Pages: 5
Training and development is the sphere that is focused on organizational activity, particularly on the improvement of the performance of groups and individuals in an organization. It is also sometimes referred to as human resources development (HRD) (Sung & Choi, 2014). Basically, training programs developed by HR departments concern themselves...
Topic: Business
Words: 273
Pages: 1
Introduction Choice Hotels International, Inc. (CHH) is a hospitality holding entity intent on acquiring variegated shares for its brands, including Comfort Suites, Quality Inn, and Sleep Inn (Fraser, 2012). This paper enumerates a detailed analysis of the CHH Inc. by way of outlining its size and growth, industry classification, vision,...
Topic: Business
Words: 3772
Pages: 14
Abstract Southwest Airlines is one of the most successful airlines in the American market. Southwest Airlines has successfully differentiated its services from those of its competitors. The company strives to replicate its success in the local American market in the international market. Southwest Airlines’ highly motivated employees would give the...
Topic: Airlines
Words: 2039
Pages: 8
Abstract Human resource management (HRM) is a vital aspect of overall organizational management. HRM has evolved to develop into a comprehensive and complex discipline in business. Some of the major functions of HRM include job design; recruitment and selection; training and development; workforce planning; performance management and remuneration/compensation. The HRM...
Topic: Management
Words: 2037
Pages: 8
Introduction Nowadays the importance of mental illnesses grows steadily. Stress in today’s society has become a global problem. Moreover, a significant part of the tension connected with work. People experiencing stress, anxiety, and mild depression at work cannot perform their duties effectively. In this regard, it is necessary to examine...
Topic: Business
Words: 844
Pages: 4
Executive Summary Customers are the likely determinants of companies’ decisions to expand their product portfolios, re-engineer their existing products, and reinvent new product offers. The classical organizational theory holds that organizations should primarily deliver excellent product value to secure competitive advantage. However, this paper argues that Richard Branson places customers...
Topic: Leadership
Words: 1739
Pages: 7
Introduction The extent to which employees in the service industry are able to fulfil expressive display needs at work is paramount in service performance (Grandey 2003). Firms will only succeed in delivering good service and maintaining positive customer relationships when their employees on the front line can keep their emotions...
Topic: Performance
Words: 2528
Pages: 10
Introduction Companies that want to achieve their business potentials must be innovative and competitive. This approach will make it easier for firms to implement new strategies that can augment their competitive advantages (Rupini & Nandagopal 2015). Innovation supports the business objectives and goals of a company. Swarovski remains one of...
Topic: Marketing
Words: 1883
Pages: 7
Branding Branding is a marketing concept that refers to the process of creating a unique name for a product with the view of differentiating it from the substitutes offered by the rivals. The reason for branding a product is to make it easily identifiable by customers. It may help a...
Topic: Marketing
Words: 3098
Pages: 12
I am writing to you to request the permission to conduct research on the important problem that the management should address. In particular, the company should improve the training of employees because this task will be critical for the sustainability of the organization. Problem Statement Currently, the company faces considerable...
Topic: Business
Words: 522
Pages: 2
Introduction Google is an international company that deals with computing, adverts technologies, and internet exploration. Its main aim is to organize all the world facts and make this information useful and available to everyone. The company has advanced so much that it has changed the way we undertake our research...
Topic: Google
Words: 1691
Pages: 7
Introduction The aim of this strategic plan of Proctor & Gamble is to analyze the strategic corporate development history, strategic direction for the future, and the current strategic situation of the company. However, this paper will concentrate on the historical background and strategic decision for the last twenty-five years, present...
Topic: Strategic Planning
Words: 4131
Pages: 16
The Scandal When it comes to the types of fuel, the automobile preferences in the United States and Europe differ majorly. The cars powered by diesel fuel that produces the emissions of CO2 (carbon dioxide) are more popular in Europe, while the Americans prefer the vehicles running on gasoline that...
Topic: Brand
Words: 899
Pages: 4
Introduction Starbucks is a high-end roaster, marketer, and retailer of speciality coffee globally (Starbucks Corporation, 2015). The company now operates in 65 countries since its inception in 1985 (Starbucks Corporation, 2015). Besides, it also trades at the NASDAQ Global Select Market. Starbucks purchases and roasts high-quality coffee from various parts...
Topic: Corporation
Words: 2728
Pages: 10
Introduction Professional development is closely associated with talents, abilities, and skills that should be gained for reaching professional growth. In addition, practical skills needed are based on various categories of learning from college graduation, training courses, educational practice to final courses. All these components are toughly intertwined into a complex...
Topic: Professional Development
Words: 1339
Pages: 5
Introduction Strategies refer to plans that detail the necessary actions for achieving an overall aim. In business, strategies entail measures, which firms put in place to gain a competitive advantage in their lines of operation (Hitt, Ireland & Hoskisson 2013). On the other hand, organizations’ human resource strategies focus on...
Topic: Business Strategy
Words: 1434
Pages: 6
Introduction “Trader Joe’s has become a multi-billion dollar national chain partly through its ability to find cheap real estate, skip name brands, and smartly manage its supply chain” (Sheeran, Harris & Epton, 2014, p. 511). The employees of Trader Joe’s are very friendly. They are ready to go to all...
Topic: Motivation
Words: 882
Pages: 4
Introduction In any organisation, the HR department has the objective of handling issues that relate to employees. Functional responsibilities of the HRM include training and development, recruitment and selection, employee conflict resolution, deriving employee motivation and job satisfaction programmes, and taking active roles in the establishment of remuneration programmes (Kramar...
Topic: Cross-Cultural Management
Words: 3302
Pages: 13
Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....
Topic: Dell
Words: 635
Pages: 3
What Do Transportation And Logistics (T&L) Leaders Need To Do To Prepare For The Future Of Freight Transportation, Especially Motor Carriers? Transportation is one of the most important aspects of supply chain management. The existence of competitive transportation rates during the 1990s compelled many companies to develop supply chains that...
Topic: Business
Words: 600
Pages: 3
Introduction In the contemporary times, event sponsorship is an accepted powerful product promotional tool that when used in conjunction with other marketing tools enables an organisation to reach its set objectives. Event sponsorship is a more innovative marketing strategy than other endeavours such as advertisement and product promotional campaigns as...
Topic: Marketing
Words: 2514
Pages: 10
Introduction Richard Branson is an English investor, entrepreneur, businessman, author and philanthropist who founded the Virgin Group, which includes more than 400 companies that operate in various economic sectors (Branson, 2014). He started his entrepreneurial journey in high school after founding a student magazine. This venture was followed by a...
Topic: Leadership
Words: 1694
Pages: 7
Abstract The number of women in the workplace continues to increase. A lot of women keep on joining occupations that were previously reserved for men. Notwithstanding the increase in women’s involvement in the workplace, a lot still needs to be done to guarantee equality. The study indicates that women come...
Topic: Equality
Words: 4233
Pages: 16
Layers of Organizational Culture: Introduction The purpose of this assignment is to focus on layers of organizational culture as core components of organization and design theory. Specifically, it covers observable artifacts, values, espoused values, enacted values, and basic assumptions. Also, it relates the outcomes of organizational culture by using some...
Topic: Culture
Words: 3291
Pages: 12
Talent Development Reporting (TDR) principles represent a system of assessing the effectiveness of human resources. The internal reporting on the development of employees’ talents allows for monitoring the human capital’s progress and analyzing the effectiveness of the organization’s efforts with the focus on spent resources and provided training (Barnett &...
Topic: Business
Words: 599
Pages: 3
Using the Big five personality dimensions, diagnose Mulally’s personality. How have these dimensions influenced his leadership at Ford? Personality is complex and varies according to different people. The big five personality dimensions are usually broad categories of personal behaviors and traits and though most of the researchers do not agree...
Topic: Ford
Words: 1099
Pages: 4
The Accor hotel is one of the leading hotels located in France and a major hotel in Europe. It also happens to be one of the third largest hotels in the world. Over the years, the hotel has been forced to align its core competencies so that it can keep...
Topic: Marketing
Words: 1651
Pages: 7
This recommends the implementation of e-procurement system (CXeBuy, namely) by Cathay Pacific due to the benefits that should be experienced by the company with the course of time. As the focus is made on the improvement of the purchasing process and capability, there is a necessity to develop an e-business...
Topic: Procurement
Words: 1128
Pages: 5
McDonald’s Cash Flows The factors that could contribute to McDonald’s cash flows include inventory, accounts payable, sunk costs, low profits, and over-investment. The McDonald’s menu consists of more than 200 food items, and introducing the “Create Your Taste” burgers implies that all the ingredients necessary to produce the burgers must...
Topic: McDonald's
Words: 1220
Pages: 5
Carrying out the essential quality assurance procedures is a rather complicated task for the member of the Quality Assurance Department at the Sikorsky Aircraft Organization. Apart from making sure that every single detail meets a series of specific and rigid criteria, the quality assurance stage involves dealing with careful planning;...
Topic: Quality Assurance
Words: 308
Pages: 2
It is widely believed that employees are the most important asset that an organization can have. Presently, the value that organizations place in having an effective and efficient workforce have surpassed many other considerations that were previously thought as fundamentally important to the wellbeing and survival of an organization (Pynes...
Topic: Recruitment
Words: 1621
Pages: 6
Virgin Atlantic Airways was established after an American entrepreneur proposed the idea of an intercontinental airline that would only aim at the business class flights. Richard Branson vetoed this exact approach but loved the idea. To begin with, he reduced the risk by renting the whole thing, and he was...
Topic: Airlines
Words: 1519
Pages: 6
Abstract The following paper is devoted to strategy, strategic management, and strategic planning. The paper outlines the abovementioned notions, which constitute the baseline for strategic management as a whole, and discusses the importance of strategic management in business. The traits of effective strategies are outlined and some relevant examples are...
Topic: Management
Words: 559
Pages: 3
Introduction Businesses need to spread the word about the services or goods offered so they attract potential customers. This process entails the use of marketing and advertising. “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners...
Topic: Chocolate
Words: 1556
Pages: 6
Introduction Background information Both domestic and international airline companies dominate the airline industry in the UAE. The industry plays an important role in the UAE’s economic growth. The sector generates over AED 32 billion, which represents 26% of the UAE’s Gross Domestic Product [GDP]. The industry creates approximately AED $13.5...
Topic: Airlines
Words: 2793
Pages: 11
When an individual is extremely and inordinately interested with oneself, it is referred to as narcissism. Narcissistic persons are also egocentric and self cantered in nature. Narcissism is associated with a high level of smugness. It does matter how much theory is offered about what is good management and leadership....
Topic: Leadership
Words: 1192
Pages: 5
Introduction There are a number of actions that a manager can take to achieve certain goals and objectives. The process by which people choose the cause of action they need to take from a number of other alternatives is called decision making. This is a cognitive process that involves mental...
Topic: General Motors
Words: 1829
Pages: 7
Hyundai was recognized as one of the top spot terms based on corporate brand loyalty amongst American potential customers within automotive industry. Hyundai has improved over the years, migrating from cheap brand with cheaper quality to one of the most recognized loyalty based brand. Hyundai’s Kia brand appeared as one...
Topic: Brand
Words: 1158
Pages: 5
Abstract The paper provides an analysis of Alibaba Group’s relationships with external stakeholders in terms of legal aspects and possible ethical issues. The discussion of the impact of stakeholder perspectives on diversity is also presented in the paper. The analysis demonstrates that Alibaba Group pays much attention to aligning the...
Topic: Alibaba
Words: 1102
Pages: 5
With an experience over 60 years in the context of the global economy, Toys “R” Us has become one of the leading companies in the retail industry. Though restricting the scope of its operations to selling goods for a rather specific age group (i.e., toys, which are typically aimed at...
Topic: Management
Words: 600
Pages: 3
Abstract Risk management is the key to successful projects. A risk management strategy gives a coherent approach for dealing with uncertainties that a project may face in a holistic manner. Uncertainty is unavoidable in projects because they have inherent variability of constraints and premises and involve diverse stakeholder interests. In...
Topic: Management
Words: 2933
Pages: 11
Abstract Transportation and logistics projects may influence a community’s economic objectives in terms of productivity, employment, and even business activities. This study describes the negative impacts of transportation and logistics on the economy of a country. Although transport projects improve the infrastructure of a certain area, they pose negative effects...
Topic: Business
Words: 2486
Pages: 10
Introduction The evolvement of the global market has ignited a stiff competition among all players in the market as more organizations seek to operate internationally to maximize profitability. However, such endeavors are limited by diversity in cultures as evident in the international market. Therefore, global leaders have to adopt leadership...
Topic: Culture
Words: 604
Pages: 3
Introduction Organisations deploy different methodologies to communicate their brand to the existing and potential new customers. The complexity of the marketing environment, especially for organisations that operate in a competitive market, calls for the integration of marketing communication (IMC). Keller (2009) defines IMC as the incorporation and harmonising of diverse...
Topic: Communication
Words: 2513
Pages: 10
One of the customer service representatives (CSRs) at a small start-up company has developed a problem manifested in late arrivals at the workplace and the lack of understanding of the company’s recently launched products. The hiring manager appreciates the work of the CSR and would like to avoid dismissal. The...
Topic: Action Plan
Words: 498
Pages: 2
Introduction Tesco is among the global leaders in retail business and has expanded to major parts of Europe and beyond. This paper reviews Tesco’s internalization strategies against the scale of Porter’s Diamond analysis. Besides, the treatise applies the Resource-Based View Theory to explain the international strategy of Tesco during its...
Topic: Corporation
Words: 1112
Pages: 5
Executive Summary The objective of the report is to describe the company profile of Marks & Spencer and to analyse the management style and the new organisational structure that led the company to success. The analysis of the case study also discusses the reasons why the change was introduced, as...
Topic: Management
Words: 1614
Pages: 6
A firm’s competitive strategy aims to enhance its ability to modify the rules of competition to its favor. According to Porter (1985), for a firm to remain competitive, it needs to influence the threat that new entrants pose, the threat presented by substitutes, the bargaining power of buyers, suppliers’ bargaining...
Topic: Competitive Strategy
Words: 624
Pages: 3
Introduction This paper explores major concepts in marketing and corporate strategy. Examples of the concepts include strategy, strategic planning, innovative culture, transformational leadership, effective leadership, effective decision making, strategic positioning, and diversification. The paper seeks to explain why two rival companies, Kodak and Fujifilm have performed differently in the dynamic...
Topic: Kodak
Words: 1421
Pages: 6
The ideas of the fairtrade in the fresh food industry are actively developing because fairtrade practices are discussed as a new tendency in the market world. Furthermore, fresh food retailers and customers are inclined to associate fairtrade practices with ethical practices. In order to understand how ethical fairtrade practices can...
Topic: Business
Words: 1000
Pages: 4
Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...
Topic: Animal Abuse
Words: 820
Pages: 3
Delta Airlines Delta Airlines is one of the leading US companies in the industry. It has a well-established culture and a customer-oriented approach (Sullivan, 2013). The company’s employees are motivated and well trained. Nonetheless, this appears to be insufficient in the highly competitive and rapidly developing industry where new entrants...
Topic: Airlines
Words: 1164
Pages: 5
Professional Marketing Analysis of Volkswagen’s Engineering and Technological Products Introduction Volkswagen is a German automobile company. It has its headquarters in Wolfsburg. The firm was found in 1937. It was founded by the German Labour Front. Since its inception, the company has emerged to be one of the leading vehicle...
Topic: Marketing
Words: 5315
Pages: 20
Growth of store branding in the US over 25 years Based on recent reports, private label products are vital to the growth of retailers. In the past, private label brands competed with the national brands using the price-value proposition. With the tag of generic product offerings, they often attracted lower...
Topic: Brand
Words: 2108
Pages: 8
Introduction “Entrepreneurship is simply a matter of luck, being in the right place at the right time.” This quote relates to entrepreneurial performance-based on sheer luck against other ingredients of success, such as talent, education, training, hard work, and skills, among others. To this end, it is a problematic statement...
Topic: Entrepreneurship
Words: 1387
Pages: 6
Introduction Today, in the increasingly complex and ferociously competitive business environments, more people come to realise the role of leadership in project management. Project management in a business setting requires managers to organize the work of their team in the most efficient way possible while maintaining team members’ motivation high...
Topic: Leadership
Words: 3295
Pages: 12
Introduction Over the recent past, several companies have been devising strategies that facilitate penetration of international and domestic markets. The need to penetrate international and domestic markets emanates from the advancement in technologies that have led to the globalisation of markets and change in consumer behaviour. To succeed in international...
Topic: Coca Cola
Words: 2004
Pages: 8
Amazon.com was founded in 1995 and by the end of the 1990s managed to take over the customer market in the United States and achieve fantastic success. Initially focused on selling books, Amazon functioned following its primary purpose to transform the experience of purchasing books into an easier and more...
Topic: Amazon
Words: 805
Pages: 3
Introduction Effective leadership is considered essential in the development of nations and institutions. Although organizational leadership is a universal concept, its attributes and effectiveness differ across cultures. The multi-phase GLOBE study sought to define how culture shapes leadership efficiency in organizations (House et al. 2004). The large-scale project drew data...
Topic: Leadership
Words: 2848
Pages: 11
According to the Acer group website, in 2006, Acer had 5,300 employees working for them in over 100 countries worldwide. Open employee communication among employees is encouraged which not only allows the company to understand employee concerns but also helps employees to find common ground and build lasting relationships. The...
Topic: Business Strategy
Words: 607
Pages: 3
Introduction Today, more than ever before, change is increasingly becoming a constant reality for any organisation looking to survive and thrive in these turbulent and uncertain times (Merrill, 2002), characterized by increasing globalisation, rapid pace of technological innovation, intense competition, new regulations, and shifting social and demographic trends (By, 2005;...
Topic: Information Technology
Words: 2194
Pages: 8
Market segmentation Market segmentation is critical for the success of the organization. As such, firms have to be tactical while deciding on the market segment to be targeted by a particular product or service. The reason is that consumer demands are varied depending on several factors including age and income....
Topic: Market Segmentation
Words: 1690
Pages: 7
Abstract The reputation of a company determines, to a large extent, its profitability and consumer sentiment. Businesses that are alive to this fact tend to observe better care of how they are perceived. Those that fail to work on their image suffer terribly by registering lower sales and recording little,...
Topic: Public Relations
Words: 1514
Pages: 6
Summary of the Chapter The Dynamic Environment The chapter The Dynamic Environment of the book Business, Government and Society begins by examining the business of Royal Dutch Shell PLC. The example of this oil company offers a wide picture of the challenges arising from the industrial revolution. The case highlights...
Topic: Business
Words: 646
Pages: 3
The 3Ps of GSCM The company managers face a number of encounters in administering profitable and competitive corporations while trying to embrace the comprehensive ethical and social tasks. Such encounters appear in the overall banner of Corporate Social Responsibility. In fact, the CSR needs the corporations to assimilate the ecological,...
Topic: Management
Words: 3963
Pages: 15
The main lessons learnt from the Aramex approach to sustainability and strategic CSR are related to the Aramex’s success proving the fact that efficient investment in sustainable CSR gives numerous benefits to the business (“About Aramex” par. 10). The significant role of innovative CSR and sustainability initiatives can be determined...
Topic: Corporate Sustainability
Words: 414
Pages: 2
History of the company Dell is a Multinational Corporation which is headquartered in the United States of America. The company deals with computer technology devices where it designs, manufactures and distributes personal computers and other complimentary products and services. The company was formed in 1984 by Michael Dell and was...
Topic: Dell
Words: 2613
Pages: 10
Is Apple an ethical company? Find the answer to this and other questions in our Apple ethics case study sample. Here, you’ll find information about Apple ethical practices and issues and social responsibility. Abstract Companies are established within localities from where they operate. This fact alone compels them to put...
Topic: Apple
Words: 1778
Pages: 7
Background Wal-Mart is an American international retail company that operates chains high-discount warehouse stores and departmental stores. The corporation has been ranked first among public corporations in the whole world. The Walton family owns over 48% of its stake, making them the major shareholders of the company. Wal-Mart owns 8,500...
Topic: Walmart
Words: 2248
Pages: 9
Introduction HMV or ‘His Master’s Voice’ as it is commonly known, is a British company engaged in the entertainment (music and movies) business. The company was started by Sir Edward Elgar in 1921 when the first HMV store was started at 363, Oxford Street, London (BBC News 2013). The logo...
Topic: Franchising
Words: 2176
Pages: 8
Performance Analysis SWOT Analysis Strengths The only company in the northwest territories. First company in the northern region. Positive reputation. Strong domestic marketing. Can fix costs in the market. Weaknesses Poor management. Less focus on customer satisfaction. Unorganized. Harsh weather conditions. Remote areas (Hard to reach most areas). Opportunities Very...
Topic: Management
Words: 1552
Pages: 6
Introduction There is no use denying the fact that money has always been the main remedy which guaranteed existence of society and relations between different manufacturers. Being taken as the criterion according to which the value of a certain product can be determined, it helped people to from their system...
Topic: Auditing
Words: 1198
Pages: 5
The change of the strategy of the large firm can be rather a challenge for leaders. The terrorist attacks on September 11, 2001, negatively influenced the general performance of many companies. The following economic downturn became inevitable. As a result, many firms had to alter their business strategy. A full-service...
Topic: Leadership
Words: 557
Pages: 3
Introduction In his article titled “How to Manage Radical Innovation,” Robert Stringer focuses on identifying factors that hinder radical innovation in large organizations, issues that make small companies become a major source of the most radical innovations, and the actions to be done to stimulate and manage innovation in large...
Topic: Innovation
Words: 619
Pages: 3
The issues related to climate change have attracted a lot of attention and have become a part of the agenda of socially responsible companies. Thus, many companies tend to implement research on development of ways to reduce negative impacts of industries on the environment (Where do companies stand on responsible...
Topic: BP
Words: 294
Pages: 2
Being efficient in the global economy environment is an extraordinarily complicated task, mostly because of the difficulties related to the design and development of a global supply chain. Presupposing that the essential transactions should occur within a comparatively short amount of time and at impressive distances from the company’s headquarters,...
Topic: Business
Words: 551
Pages: 3
Human Relations – Communication: Essay Introduction Communication used to be the underestimated component of the workplace environment. However, the effectiveness of communication can either improve the standards and atmosphere in the workplace or result in the undesired consequences. The organizational communication includes many aspects and levels. It is important to...
Topic: Communication
Words: 846
Pages: 4
Basic information The Procter & Gamble Company is one of the world’s leading manufacturers/retailers of the ‘fast-moving consumer goods’ FMCG, which primarily specializes in personal and household care. As of 2014, the number of the Company’s manufacturing facilities in the U.S. accounted for thirty-three, with the number of such facilities...
Topic: Procter & Gamble
Words: 1127
Pages: 5
What were the reasons for the adversarial relationship between Wal-Mart and Proctor & Gamble in the past? Despite the fact that Wal-Mart could not be considered a former rival of Proctor & Gamble (P&G), the relationships between the two left much to be desired several decades ago. Defining the key...
Topic: Procter & Gamble
Words: 564
Pages: 3
Abstract Leadership plays major social and professional roles in organizations with the support of basic principles. The type of leadership that seeks to follow the set principles triggers individual human resource potential at the workplace. Leaders also depend on the rest of the workforce in order to deliver their mandate....
Topic: Leadership
Words: 2313
Pages: 9
The breakdown of relationships between members of the noodle wheat supply chain occurred due to the contamination of the product and import refusal that entailed operational and financial losses. Of course, contamination is more than just a rude mistake made by the suppliers, as they knew about the norms regarding...
Topic: Business
Words: 2249
Pages: 9
Origin Diamond is an important mineral resource. Diamond is one of the hardest minerals and enjoys the application in a variety of fields. The nature and value of a diamond make it a luxurious mineral. It is used in the making of jewelry and rings. Moreover, diamond is used in...
Topic: Business
Words: 1113
Pages: 5
Apple Computer Company is an organization that deals with electronic goods (Apple,, Inc., 2012). While promoting its products, Apple Computer, Inc. has expanded its market globally (Apple, Inc., 2012). Recently, because of its popularity and success in the market, Apple Computer was rated the largest publicly traded firm in the...
Topic: Apple
Words: 1446
Pages: 6
Introduction Effective leadership is integral for the successful completion of activities carried out by a number of people. By definition, leadership is the process by which a person makes use of the support of others to accomplish set objectives. The role of effective leadership cannot be overstated in modern society...
Topic: Leadership
Words: 1409
Pages: 6
Introduction The issue is whether Byron’s Hamburger should establish a branch in Riyadh, Saudi Arabia. The answer is yes. The reason is that Saudi Arabia is currently one of the biggest markets for fast food. As such, Byron’s Hamburger should establish a branch in Riyadh to capture this market. Fast...
Topic: Fast Food
Words: 4083
Pages: 15
What is a beauty salon business plan? Keep reading to find out! Here, you’ll get an idea of how to write it with the example of Trendsetters Glamorama salon business plan. Executive Summary Trendsetters Glamorama is a proposed full-service salon and day spa with an upscale and therapeutic atmosphere for...
Topic: Business Planning
Words: 3962
Pages: 15
Any organization that aspires to be efficient and effective in its operations requires a vibrant Human Resource Management (HRM) strategy. Fredrick Taylor, a mechanical engineer, introduced the concept and practice of HRM in the early twentieth century. He referred to it as “scientific management” (Taylor 7). He aimed to increase...
Topic: Evolution
Words: 978
Pages: 4
Executive Summary ‘ABC Graphics Company’ is a home-based desktop publishing company, which started its journey to offer creative and innovative products; however, the initiator of this firm has higher proficiency in graphic designing. The estimated start-up capital is $70000, among this fund, principal’s equity is $10000, and borrowed capital is...
Topic: Business Planning
Words: 3367
Pages: 13
Customers often pay much attention to the discussion of the package for the purchased or ordered products and goods because the quality of package influences the quality of the product that is finally received by the customer. Therefore, manufacturers from all over the world use the services of UPS Package...
Topic: Management
Words: 552
Pages: 3
Introduction This paper analyzes my perceptions of three brands – Harley Davidson, Naked Juice, and Tropicana Juice. While the paper contains individual analyses of each brand, it also highlights four issues in each segment – how each brand captures my attention, what captures my attention about the brand, my sensory...
Topic: Brand
Words: 1083
Pages: 4
Abstract Political, economic, environmental, cultural, and social factors are some of the factors that can affect business operations and in effect influence decision-making processes in an organization. This paper examines some of these factors, and the effects they have had in the operations of two international companies dealing in petroleum...
Topic: Ethics
Words: 2872
Pages: 11
Holistic approach in responding to clients issues is fundamental in ensuring that one can help the client solve issues in a comprehensive manner. This paper seeks to summarise the holistic response to client issues. The Client/Worker Relationship This relationship starts with communication. Workers should be warm and genuine towards clients....
Topic: Healthcare
Words: 624
Pages: 3
Coca-Cola is a universally well-known brand. The parent company based in Atlanta Georgia produces a concentrate, which it supplies to bottlers all over the world. The company’s threefold mission is, “to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference” (The...
Topic: Coca Cola
Words: 650
Pages: 3
The mission statements In most organizations, the missions or visions statements represent the publicly observable element in the strategic administration procedure that fluctuates in particularity, layout, constituents, and span. The paper seeks to identify the mission statements for Starbucks, Toyota, and Google. Besides, the paper explains how these corporations implement...
Topic: Corporation
Words: 2331
Pages: 9
Introduction Instagram’s main line of business focuses on sharing photos and videos. While operating in this line of business, the organisation has immensely altered the manner in which people perceive the world. Kelvin Systrom who is the company’s co-founder maintains that Instagram constitutes a key element of the lives of...
Topic: Instagram
Words: 1133
Pages: 5
Insights Gained into Organisational Dynamics Organisations should implement powerful models and behaviours depending on the targeted goals. The term “organisational dynamics” is widely used to examine how human capital in a company can be managed to improve the level of business performance (Mastrangelo, Eddy, & Lorenzet, 2014). In order to...
Topic: Leadership
Words: 1726
Pages: 7
Enterprise Level Strategy Costco is a leading American wholesale corporation. It operates as a warehouse club that offers a variety of goods and services to its members. The organization’s mission is to offer high quality goods and services to its members on a continuous basis. To achieve this objective, the...
Topic: Business
Words: 2846
Pages: 11
This research looks into the text mining activities of several companies on the aspect of text mining, which forms an integral part of improving customer loyalty and patronage. The research hypothesizes that the failure of text mining projects is specifically linked to improving customer loyalty and patronage. In turn, the...
Topic: Loyalty
Words: 6082
Pages: 23
Leadership is a very important skill that is not possessed by all; hardly very few people are blessed with this skill. Being a leader is not easy; it poses many challenges, and the person who overcomes these challenges make a successful leader. A leader instills confidence and provides motivation to...
Topic: Leadership
Words: 1190
Pages: 5
Introduction De George, R. T. (2006) addressed that corporate social responsibility is the awareness of business organisation that their accomplishments have not at all kept any negative impact on the society as well as on the social advancement and welfare activities like consciousness on environment pollution, infrastructural advancement like repairing...
Topic: Ethics
Words: 3353
Pages: 13
Abstract From the perspective of organizations in the airline industry in Europe, this paper discusses the extent of competitiveness of capitalist markets in a bid to determine whether the current organization operates in truly free markets. Free markets have a connection with capitalism. In Europe, airline organizations seek to secure...
Topic: Airlines
Words: 3347
Pages: 13
Situational Analysis Justification for the Brand and Chosen Market and Campaign Proposal Tata Company Limited is one of the largest automotive firms in India. With successful products in the compact, midsize, and utility vehicle sectors, it ranks among the top three in passenger vehicles and is the market leader in...
Topic: Business
Words: 2875
Pages: 10
Introduction Leadership, at its core, is the act of guiding and correcting others toward a common goal or purpose. It is not a mere exertion of power but a responsibility to channel the collective energy of individuals toward a shared objective. This act of leadership is critical since it shapes...
Topic: Business
Words: 660
Pages: 4
Introduction Throughout my life, I felt an extraordinary passion for music and the methods of creating unique melodies. I am fascinated by how the skillful and harmonious combination of individual tones with various means and instruments leads to the final result of a single and unique sound. As a person...
Topic: Business
Words: 3081
Pages: 13
Business Description, Intellectual Property, and Legal Considerations The proposed business is a limited liability company that offers its consumers AI-assisted digital library services as well as physical library spaces where they can rent or purchase academic and non-academic material. The customers’ access to the content will be based on subscriptions...
Topic: Business
Words: 2052
Pages: 8
Introduction Cash flow statement analysis is crucial to understanding Meta Platforms Inc.’s spending. By delving deeper into each section and finding relevant corporate news, it is feasible to pinpoint areas of weakness and potential. Examining Meta Platforms Inc.’s cash flow statement reveals how much focus is placed on acquisitions of...
Topic: Business
Words: 1344
Pages: 5
There are a number of disadvantages to a unionized workforce from a compensation and benefits perspective. While unions do contribute to raising wages, which in turn increases employee happiness and motivation, this can also have a detrimental impact. As an illustration, if a union representative bargains with an employer for...
Topic: Business
Words: 392
Pages: 1
Introduction Distributive justice is concerned with the fair distribution of the difficulties and advantages of a structured society consisting of various groups of individuals with conflicting demands. It requires that relevant considerations be factored in when making decisions likely to affect several people (Velasquez et al., 2023). When any institution...
Topic: Business
Words: 837
Pages: 3
Introduction In corporate culture, managers and leaders have different functions. Managers are responsible for delivering the company’s products and services and making decisions based on the proposed plan. They have authority and responsibility for their projects and teams. Leaders, on the other hand, are responsible for creating the plan and...
Topic: Business
Words: 649
Pages: 2
Identification and Role of Oxfam’s Stakeholders The case study describes the journey Oxfam has taken to achieve the value of transparency and information accountability in an effort to restructure its reputation and achieve efficiency. Oxfam has many stakeholders with different functions, needs, and degrees of power (Fernando, 2023). First, there...
Topic: Business
Words: 850
Pages: 2
Executive Summary This paper provides a comprehensive analysis of PNJ, a company operating in the field of jewelry and decoration in Vietnam. The first part presents a forecast of financial indicators for the next five years using moving averages and exponential smoothing. The second part calculates WACC and the variables...
Topic: Business
Words: 1755
Pages: 6
Introduction Human resources and practices play an integral role in the growth and success of companies. In general, the term HR practices refers to a variety of strategies that businesses use to oversee their human resources effectively (Alajlani & Yesufu, 2022). The procedures and policies that have an impact on...
Topic: Business
Words: 665
Pages: 2
Introduction Leadership is a fundamental part of the management process, as effective leadership can lead to success and achievement for an organization. Let’s look at four basic leadership strategies: authoritarian, partisan, transformational, and conditional. Below are practical examples of each strategy from my research in the hospitality industry. Leadership in...
Topic: Business
Words: 421
Pages: 1
Personal Experience with Performance Appraisals: Receiver and Rater Perspectives Sometimes, employees feel judged unfairly, and managers often go through a performance appraisal process to meet job expectations. At the same time, the appraisal has its risks, which may worsen the overall efficiency. Employees and managers often wonder why organizations conduct...
Topic: Business
Words: 575
Pages: 2