Customer Service Training for New Employees

Abstract Customer service is a critical aspect of achieving success in any organization. It includes all interactions between an organization’s employees and its customers. In order to improve customer service, it is necessary for an organization to train its employees. A customer service training program improves the knowledge and skills...

Jack Welch’s Leadership at General Electric

How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...

Multinational Companies’ Adaptive Global Strategy

The process of globalization has a significant impact on the development of the global economy. It is evident that, in order to remain highly competitive, multinational corporations (MNCs) are forced to adapt to the conditions and obligations of the worldwide market because otherwise, they would fail to make a profit...

Operations Management of Logistics and Supply Chain

Introduction Business organizations have different departments and segments that work harmoniously to ensure that every targeted goal is realized. The nature of such departments is informed by different factors such as an organization’s industry, mission and vision, and business model. Logistics and supply chain are functions undertaken by a corporation’s...

WestJet Company’s Information Technology Governance

When Cheryl Smith, the new CIO, arrived at WestJet, she was asked by the CEO to advise whether the company had an adequate IT infrastructure. Assessed Aspects of the WestJet IT Situation One of the overarching purposes for WestJet to hire Cheryl Smith was to receive an accurate assessment of...

Coca-Cola Company’s Global Operation and Cultural Diversity

Global Operation and Cultural Diversity Coca-Cola is an example of a company that commits to supporting cultural diversity among its employees in many countries around the world. The company’s policies on diversity are largely based on the fact that the company operates globally, and an important factor in its success...

UAE Construction Sector: Target Engineering & Risk Management

Introduction Nowadays, the construction sector seems to be one of the most important and rapidly growing industries in the UAE. This is caused by the extensive development of various other sectors, including hotels, residences, and cooperation with major international companies as well as upcoming events such as EXPO 2020, for...

Progressive Corp’s Strategic Entry into Belgium’s Auto Insurance Market

Executive Summary It is recommended that Progressive Corporation enter the Belgium market with its auto insurance policy product. The comprehensive business environment analysis has revealed that Progressive Corporation has a stable business strategy, innovative product development approach, and a flexible technology-based platform. These elements will make the market entry into...

Chipotle Mexican Grill Inc.’s Leadership Outcomes

The Chipotle firm’s food safety problems deterred customers and reduced its stock by more than 20% leading to the shutdown of several outlets. How the Composition of Leadership Influences Outcomes Studies have shown that the top management team (TMT) has the responsibility of leading an organization (Colbert, Barrick, & Bradley,...

Importance of Manufacturing Sector to Singapore’s Economic Growth

Singapore is a country that has relied on the manufacturing industry to develop its economy. A manufacturing sector is a unit in the economy that deals with the processing, production, and development of goods from raw materials. It involves the biomedical manufacturing, electronics, precision engineering, general manufacturing, transport engineering, and...

Dong Feng Motor’s International Market Entry Strategy

Executive Summary Dong Feng Motor Corporation is a Chinese automotive company that is wholly owned by the government of China. It has been successful in the local and regional market, but its brand is barely known in the international market. A time has come when this company must make aggressive...

Financial Statements and Their Significance

What is Financial Statement Analysis? Many companies and individuals rely on financial statement analysis in their work. It is the procedure of using analytical and financial tools for examination and comparison of financial statements (What is Financial Statement Analysis?). Financial statements are a requirement by law, and interpreting them gives...

Marketing Mix and Its Importance for Brand Loyalty

Introduction The proposed study is aimed at examining the role played by various element of the marketing mix in creating and sustaining brand loyalty. In particular, it is necessary to focus on price, promotion, place, and distribution. This study should answer the following research questions: What elements of the marketing...

Coral Divers Resort’s Business Issues and Strategy

Brief Summary of the Case The case that we are supposed to analyze is devoted to the experience of one diving resort that suddenly became less popular among tourists. In 2008, the owner of the Coral Divers Resort found out that the number of divers using their services was gradually...

The Coca-Cola Company’s Marketing Communication

Background Since its establishment, The Coca-Cola Company has been successful in producing and marketing soft drinks. Currently, the firm is the market leader and has managed to attain global recognition. One of the factors which have contributed to its success is the adoption of the internationalization strategy. As a result,...

Volkswagen Group’s Human Resource Management

Introduction The corporate strategy of the Volkswagen group is to become the top automobile producer and to lead in sustainability within the next six years (Martin, 2010). So as to meet the mentioned corporate strategy, the Volkswagen group will require an effective, resilient, and creative workforce that is properly managed...

The Fender Music Foundation’s Organizational SWOT Analysis

Brief Description The Fender Music foundation is a non-profit national music organization that deals with charity and provides musical instruments to communities, schools, and other facilities across the country. Mandate The organization’s mandate is to promote musical education by supplying the localities with much-needed musical instruments and raising funds for...

Almarai Company’s Expansion in Europe

Introduction In the globalized business atmospheres, players in individual industries consider the expansion of their scope of operations in a bid to heighten their competitiveness. Before a company enters a new market, it ought to carry out an analysis of the internal and external factors that would affect its functionality...

Qatar Airlines and Its Growth Reasons

Introduction Various reasons explain the rapid growth and development of Qatar airlines ranging from the internal factors to the factors emanating from the external environment. Since its re-inauguration, the airline has seen tremendous growth to approximately 140 destinations globally. Factors that have been cited as the major contributors to this...

Contingency Planning Analysis: Creativity, Critical Thinking and Key Steps

Contingency plans are essential for the majority of organizations. They allow the company to have a course of action even when the original plans become obsolete due to an unforeseen problem. Natural disasters, terrorist attacks, sabotage, technical errors, and a great number of other issues may cause a company to...

Sony Corporation and Consumer Behaviour in the UK

Introduction The main objective of this report is to analyze the consumer behaviour in the consumer electronics market and this paper concentrates on the Sony Corporation. The first part of this paper focuses on the background of the company, product line, and suggested actions to influence UK consumers’ attitude, and...

Leadership Development Strategy for Human Capital

Executive Summary The main aim of this research was to examine critical factors that need to be considered when designing an LMD strategy to build human and social capital. As business landscape changes, effective leadership, and management are necessary to create sustainable business practices. Based on the reviewed literature, it...

Information Technology Oversight and Governance

Highlight the role that the board of directors should play in bringing oversight to IT at IVK. What’s important about the board’s role? Although IT became paramount to the business sphere, it remains the responsibility of IT departments. Nolan and McFarlan state that the majority of boards of directors remain...

Understanding the Peter Principle: Poor Promotion Decisions and Their Effects

Introduction Strategic HR management ensures that organisations achieve long-term benefits such as the core competence and positive business returns from their human resources. Strategic HR management is crucial for strategic planning and long-term goals of an organisation. This enables the HR to identify employees’ skills that can ensure an organisation...

McDonalds’ Entry into Latin American Market

The Top Ten Companies The franchise list features firms from different franchise categories. According to the Entrepreneur’s (2016a) ranking, the top ten companies that pursue franchising as a mode of international expansion include: Jimmy John’s Sandwiches (Food). Hampton by Hilton (Mid-price hotel). Supercuts (Hair salon). Servpro (Insurance/disaster restoration and cleaning)....

Success Case Methodology: A Framework for Learning and Development

SCM and Kirkpatrick Brinkerhoff’s Success Case Method (SCM) can be discussed as an alternative to Kirkpatrick’s Return on Expectations (ROE) model that is used in order to evaluate training. Training groups can benefit from using SCM in addition to Kirkpatrick’s model because such type of the training analysis allows for...

Nike Company’s Marketing Principles and Practice

Branding Branding is a marketing concept that refers to the process of creating a unique name for a product with the view of differentiating it from the substitutes offered by the rivals. The reason for branding a product is to make it easily identifiable by customers. It may help a...

GM Company’s Capacity, Scheduling and Location Planning

GM’s use of forecasting and the way it drives the capacity planning strategy Forecasting is necessary for generating the strategy and the plan for carrying it out because it is close to impossible to design the company’s development plan without trying to figure out the future prospects. The company might...

“The Truth About CSR” by Rangan, Chase, Karim

Article’s Topic: Importance and Relevance The targeted Harvard Business Review article for this exercise is “The Truth About CSR” by Kasturi Rangan, Lisa Chase, and Sohel Karim. The authors treat corporate social responsibility (CSR) is a critical aspect of business culture and organizational behavior (OB). The article encourages organizations to...

My Muesli Company’s Environment and Strategies

Competitive environment Mymuesli operates in a competitive environment currently, but existing competition is going to increase even more as the company is going to enter new markets. Thus, it is significant for the organization to understand what its competitors are and how it can excel them. First of all, Mymuesli...

Alibaba Group’s Diversity and Corporate Policies

In spite of the fact that diversity in relation to human resources is a characteristic feature of Alibaba Group that operates globally and employs an international team of workers, there are still issues associated with addressing diversity by human resource management (HRM) tools. The examination of the corporate policies and...

Understanding the Enron Bankruptcy: Causes and Consequences of Corporate Collapse

Ethical Leadership Behavior Enron’s bankruptcy is considered to be one of the largest company bankruptcies ever: the company’s CEOs, Kenneth Lay and Jeffrey Skilling were convicted of fraud and conspiracy, as they had cashed millions of dollars in stock before the company eventually collapsed, thus taking the earnings of thousands...

Kark Shop: Muscat’s Premier Flavored Tea Destination

Business and Industry Profile Kark Shop is a new tea shop in Muscat, Oman that is aimed at the provision of quality flavored tea to customers around Muscat and other parts of Oman. It is a Limited Liability Company managed by XYZ. XYZ is suitable as a manager of Kark...

Flexibility in the Workplace

Introduction Flexibility in the workplace refers to a working schedule outside the normal working pattern that allows employers and the employees to organize suitable work arrangements about working conditions. The arrangements involve changes and variation of working hours, place of work, and finding an appropriate working means for the employee....

Project Funding and Sources Management

Abstract The main sources of funding available for a project are bank overdraft/loan, share capital and retained earnings. These sources have different risks and benefits such as high-interest rate, repayment period, and availability. The benefits of joint-venture are shared risks and larger capital contribution. The risks are reduced returns and...

Skrill Limited Company: Leadership and Management

Introduction Skrill is an e-commerce business that allows its customers to make payments through the internet. This financial firm was founded on July 27, 2001, under the name Moneybookers. It targeted customers in the European Union during the early days. The firm offered its clients a unique payment method that...

Creativity and Innovation Analysis

Introduction Innovation is a key driving force of entrepreneurship. On the other hand, creativity brings about innovation and entrepreneurship. Without creativity, it would be hard for an individual to innovate. Consequently, there would be no entrepreneurship. According to Martins and Terblanche (2003, p. 68), creativity refers to ‘the process by...

Event Sponsorship’s Marketing Plan

Introduction In the contemporary times, event sponsorship is an accepted powerful product promotional tool that when used in conjunction with other marketing tools enables an organisation to reach its set objectives. Event sponsorship is a more innovative marketing strategy than other endeavours such as advertisement and product promotional campaigns as...

The Leadership of Richard Branson

Introduction Richard Branson is an English investor, entrepreneur, businessman, author and philanthropist who founded the Virgin Group, which includes more than 400 companies that operate in various economic sectors (Branson, 2014). He started his entrepreneurial journey in high school after founding a student magazine. This venture was followed by a...

Lenovo and DHL Express Companies: Manufacturing and Service

Although manufacturing and service companies are different in their purpose, both manufacturing and service environments prompt companies to rely on established processes to deliver their products or services to customers in the most efficient way possible. The concept of operations management describes the processes which are included in the production...

Costco Wholesale Corporation: Working Benefits

Introduction The article under consideration is entitled “11 Reasons to Love Costco that Have Nothing to Do with Shopping”. The author of the article is Kevin Short. The piece of writing was published in the online source Huffington Post on 19 November 2013. Kevin Short provides readers with information about...

Old Navy’s Online Video Promotion Strategy for Young Adult Males

Marketing The concept of online video promotion has allowed companies and organizations to fulfill their marketing objectives. Until recent times, organizations have had to rely on the experiences of marketing and promotional agencies or attend their online marketing seminars to comprehend how to create, manage, and even execute simple online...

Investigating Pfizer’s Palace Coup Scandal: Case Analysis and Implications

Introduction Corporate management is complex as challenges are often diverse. The ability of the managers to maintain efficient performance and the ability to prove resilient to the management wrangles are considerable factors that make managers proficient (Yukl & Lepsinger, 2004). More frequently, controlling the top management officials where personal interests...

General Motors Company’s Case of Decision Making

Introduction There are a number of actions that a manager can take to achieve certain goals and objectives. The process by which people choose the cause of action they need to take from a number of other alternatives is called decision making. This is a cognitive process that involves mental...

Inborn and Trained Manager’s Skills

Being a good manager is a factor that goes beyond formal training and it requires a great deal of talent. In the context of the global business environment, good managers are required to have apt leadership abilities. The relationship between a manager and an employees is one of the most...

Logistics: “Isn’t It Obvious?” by Eliyahu Goldratt

Summary of the Book The book “Isn’t It Obvious?” by Eliyahu Goldratt gives a detailed analysis of a company that is struggling to tackle its problems and realize the targeted goals. One outstanding fact about the company is that they have a Jonah (or the goal). In order to emerge...

Henderson Printing Company: Effective Management

Introduction The existing compensation system at Henderson Printing seems to be working properly, as all employees know how to maximize their annual bonuses. Even though it is not described in the company’s statute, the system is helpful for improving overall employee performance and increasing productivity because people know that their...

Starbucks Coffee’s Changes in Management Style

Starbucks management style changes helped the company to remain competitive. It’s also related to Starbucks leadership style formulated by Howard Schultz. Read this essay to learn more about it. Introduction Starbucks Coffee is one of the leading multinational firms in the world. The company has over 18,000 coffee shops in...

Deloitte Global Company’ Organizational Design Model

Executive Summary This study looks at Deloitte Global mode of organizational design. Deloitte Global and its affiliate firms within the Deloitte global network have adopted a combined organizational approach in its structure and functions. This structure involves a compromise mix of the other organizational design models as evidenced by the...

Amazon Company: Transportation and Logistics Department

Abstract Amazon is one of the leading online retailers in the global market. The company sells various products and sends them to different parts of the world. The network of cargo and fulfillment facilities in the USA is substantial, which has enabled the company to introduce the prime delivery service...

GLOBE Study of Leadership for Multinationals

Introduction Effective leadership is considered essential in the development of nations and institutions. Although organizational leadership is a universal concept, its attributes and effectiveness differ across cultures. The multi-phase GLOBE study sought to define how culture shapes leadership efficiency in organizations (House et al. 2004). The large-scale project drew data...

JCB Company’s Corporate Performance Management

JCB’s Strategic Initiatives and Decisions The impact of the global recession and JCB’s strategic initiatives on the accounting performance of the company The global recession that started in 2008 had devastating impacts on many companies. Before the recession, JCB had witnessed rapid growth in its portfolio. The company achieved a...

McDonald’s Corporation Analysis: Functions of Management

The impact of globalization has continually influenced the manner in which organizations operate. Hence, several organizations continue to stumble upon new challenges in their struggle of attaining market stability. However, such organizations must consider implementing various organizing functions in all their business endeavors in order to succeed (Thomas & Gerhard,...

A Social Identity Theory of Leadership by Michael Hogg

Introduction Hogg, M.A. (2001). A Social Identity Theory of Leadership. Personality and Social Psychology Review, 5(3), 184–200. Hogg’s article presents a vivid analysis of the social identity theory, which describes leadership as a group process rather than the role of an individual. The proponents of this theory review the meaning...

Product-Harm Crisis Management and Strategies

Introduction Customers and consumers are constantly being bombarded by the media and other avenues with information pertaining to products existent in the market. This form of publicity may be catalyzed by a variety of events which may provide positive or negative publicity to the product or brand. Product harm crisis...

Everpix Business’ Failure

Everpix was a business establishment that focused on providing customers with an excellent app for managing their photos. The founders of the firm aimed at making the startup become a world choice for the management of photos. The service could help people to manage their photos using digital cameras and...

Maruti Suzuki and Tata Motors Companies’ Analysis

Promotional strategies of Maruti Suzuki India Every organization needs promotional strategies and approaches as they have a huge impact on the reception of the product. In this case, Maruti Suzuki India Ltd has unique products that must be aggressively promoted in order to beat the tough competition in the automobile...

Wheatgrass Company’s Business Plan

Introduction: Implementing a Socially Responsible Marketing Plan A wheatgrass business represents a profitable venture that includes a variety of farming activities. The industry of wheatgrass cultivation, however, produces a wide range of environmental concerns. Therefore, it is crucial to developing a socially responsible marketing plan for the wheatgrass production launching....

Transportation Cost in the Supply Chain

Introduction All organizations source various materials from different places. Therefore, they establish a department that does supply chain and logistics management. An effective logistics network management ensures that the controlling systems reduce various costs that are associated with supplies. Thus, products and services are availed whenever they are required in...

The Role of Social Media as a Tool in Modern Marketing Strategies

Introduction Over the past few years, many companies have adopted social media as a platform for online marketing. Companies utilize social media platforms for product promotion, reputation management and profile development. This has made social media an important component of any company’s marketing strategy (Groeger, 2011). Organizations use social media...

Corporate Fraud as an Ethical and Leadership Dilemma

Introduction An ethical dilemma is a situation presenting conflicts of interest or a paradox while choosing the right cause of action among a set of alternatives. In such situations, making choices between two alternatives is difficult as choosing one means losing the benefit of the other. Ethics refers to standards...

Positive vs. Negative Organizational Stress: Impact & Management

The negative outcomes of organizational stress have been well documented in the literature, particularly in light of today’s business environment which necessitates organizations to raise the bar on employee productivity, effectiveness, and adaptation to change (Dale & Fox, 2008). I my view, however, the positive outcomes of organizational stress are...

Wal-Mart and Procter & Gamble: From Rivalry to Partnership

What were the reasons for the adversarial relationship between Wal-Mart and Proctor & Gamble in the past? Despite the fact that Wal-Mart could not be considered a former rival of Proctor & Gamble (P&G), the relationships between the two left much to be desired several decades ago. Defining the key...

Coca Cola Company: Cross-cultural Business Behavior

Coca Cola is one of the most recognizable brands and products in the world. It has a long history, and its expansion to all of the continents is remarkable. It is necessary to note that different companies employ quite different strategies to market their products in multiple countries. Thus, some...

Groupon Company Analysis: Daily Deal or Lasting Success?

Synopsis The case under analysis introduces a company that has become a symbol of success, hope, achievement, and benefits out of nothing. It is the story of Groupon, one of the most popular discount services around the whole globe, its success, and the reasons why some challenges may still bother...

Robert’s Coffee Shop Marketing Strategy

Introduction In the current competitive market, business success not only depended on consumer behavior, but also the number of competitors in the market. Businesses must continuously evaluate their products, prices, distributional channels and promotional activities to ascertain their strengths and weaknesses. Identification of the rivals, their moves and trends helps...

Saudi Telecom Company Balance Scorecard

Introduction The main purpose of the proposed study is to undertake a critical evaluation of the implementation of the balanced scorecard (BSC) within the Saudi Telecom Company (STC), with the view to exploring what managers and employees recognize to be the fundamental challenges associated with BSC implementation. A tangential purpose...

Financial Reports of KLM: Analyzing Performance and Economic Health

Executive Summary Purpose The purpose of this paper is to develop an in-depth analysis of financial reports for the Royal Dutch Airlines (KLM), the flag carrier of the Netherlands. The review will analyze the Company’s crucial financial statements and documents to determine its performance in the last three years. With...

The Coca-Cola Company’s Diversity Management

Coca-Cola is a universally well-known brand. The parent company based in Atlanta Georgia produces a concentrate, which it supplies to bottlers all over the world. The company’s threefold mission is, “to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference” (The...

Concepts of Management Principles

The success of any organization depends on the nature of management practices it adopts. It is never an easy task to meet all workers’ needs or desires; however if a management team formulates correct policies or strategies of management, then likelihoods of success are high. All management practices should fall,l...

Consumer Behavior and Marketing Strategies

Importance of Consumer Behavior Consumer behavior is very important to the administrators at Pretoria University who use the marketing concept in providing quality meals at affordable prices for the students (Peter & Olson, 2010). The most puzzling aspect of consumer behavior is its dynamism. It causes wastage of resources (Shankar...

American Airlines’ and US Airways Merger

Abstract Mergers and acquisitions are common business practices that have both benefits and disadvantages to the involving firms. Essentially mergers and acquisitions are often perceived as expansionist strategies employed by firms to ensure increased market share and capabilities. Firms merge and acquire others for various reasons. However, increased competencies and...

Advantages and Challenges of Green Supply Chain Management

Abstract Greening the supply chain refers to the inclusion of various innovative strategies aimed at reducing environmental pollution in the course carrying out the operations of a firm. It involves greening all the activities making up the supply chain. The process comprises four basics, viz. green purchasing, green manufacturing, green...

Internal vs External Recruitment: Key Differences & Benefits

Internal Labor Promotions vs. Outside Hiring This study reviews the significant discrepancies between the external and internal recruitment methods as well as verifies their primary advantages and disadvantages. The process of internal employees promoting implies the usage of inside positional approach that is available exclusively for the workers, who are...

Toyota and Plexus Pricing Strategy

Toyota One of the world’s leading car producing companies, Toyota has been enjoying a worldwide success not only due to the quality of its products, but also because of the pricing strategy that it has chosen when entering the global market. Though the change of the environment, in which the...

Prejudice and Discrimination: Understanding Their Impact

It is common for human beings to experience and practice prejudice and discrimination. Prejudice refers to the “the inflexible and irrational attitudes and opinions that are held by members of one group about another, while discrimination refers to behaviors that are directed towards another group” (Lang, 2006). Prejudice prompts individuals...

Apple Inc. Business Strategy

Introduction Apple Inc has been a landmark computer manufacture for about 30 years. The company has emerged as one of the well established and highly recognized corporations in computer industry and other IT related solutions (Mcgirt, 2011). The giant multinational company is mostly known for its famous iPhones, iPods as...

Comparing Saudi Arabia and USA Budgets: Key Insights

The comparison of budgets of the two super states may be essential for further evaluation of financial potentials of both countries. The paper is claimed to evaluate and compare the budgets of Saudi Arabia and the United States of America. In the year 2007, Saudi Arabia anticipated a budget shortage....

Natural Disasters and Their Effects on Supply Chains

Introduction Natural disasters like earthquakes and hurricanes experienced in China, Thailand, and Japan affected not only people’s lives but also world businesses. A supply chain is the circulatory system of any company (Canis, 2011). It links the manufacturing and distribution departments of an enterprise to the world. In this era...

Talent Development Strategies for Employee Growth and Organizational Success

Introduction Talent development is a process that organizations have used to enhance the workforce and ensure it meets the organizational goals. The term can be defined as supporting employees’ learning and growth through initiatives and activities created by the firm (Greene, 2020). Companies need to have a defined path to...

Digital Marketing Challenges and Optimization for Google Merchandise Store

Introduction Digital marketing requires precision in messages that need to be conveyed and statistics that are used as a basis for any corrections to the chosen strategy. Available data may overwhelm marketing managers, who consider irrelevant factors that adversely affect their decisions (Kingsnorth, 2019). Google Merchandise Store makes it possible...

Samsung Transportation System Efficiency and Cost Management

Introduction Samsung is a leading global electronics corporation that produces and sells consumer electronics, mobile communication devices, and home appliances. Samsung has developed a comprehensive, efficient, and robust transportation system to guarantee that its products are provided to its customers in a timely and cost-effectively manner. Cost Benefits of the...

Caterpillar Website Analysis: Digital Marketing, User Experience, and Improvement

Introduction There are many ways for a firm to establish strong connections with its clients and achieve increased performance and growing income. One such approach that some companies sometimes underestimate is online presence. According to Paun (2020), a strong digital activity generates customer engagement and awareness, increases sales, supports brand...

Albertsons’ Organizational Change for Global Competitiveness and Growth

Introduction The Albertsons organization has to make some critical changes. The company’s expansion, adaptability, and viability in the quickly changing international market depend on these improvements. It is also crucial to comprehend how these adjustments will generally affect our personnel and the organization (Cameron & Green, 2019). Additionally, these adjustments...

Work-Life Balance and Remote Work for Improved Well-Being

Introduction People sometimes sacrifice other elements of their lives to pursue a job and a decent wage, such as leisure time, communication with family, and even health. This is a problem that psychologists, employees, and business executives worldwide are concerned about. Work-life imbalances reduce productivity and cause mental and physical...

The Wesfarmers Firm’s Marketing Objectives and Strategy

Vision, Mission, Purpose, Values, and Marketing Objectives Wesfarmers Ltd, an Australian firm, engages in various commercial ventures, including producing fertilizer, chemicals, and clothing, among other products. The company’s vision is to be honest and ethical in all interactions. Its mission is to “deliver satisfactory returns to shareholders through financial discipline...

Tesla’s Social Media Strategy for Brand Building and Engagement

Introduction Tesla, an American manufacturer of electric cars and sustainable energy, has developed into a global leader due to its cutting-edge technology and advertising tactics. The company was established in 2003 to accelerate the worldwide transition to renewable energy (Tesla, n.d.). Electric vehicles, solar panels, and energy storage alternatives are...

Johnson & Johnson’s Working Capital Analysis: Liquidity and Debt Management Trends

Financial Statements Johnson & Johnson provides a standardized financial reporting framework ranked by quarter and year. The selected periodization can calculate working capital – the assessment scale differs in this case. In both cases, the calculation uses the difference between current assets and liabilities, primarily showing the company’s liquidity to...

Global Challenges and Strategic Adaptations of Trade Unions in Europe

Introduction Definition of Trade Unions Trade unions, commonly called labor unions, are notable organizations formed by workers to protect and safeguard their collective interests. The theoretical foundation of trade unions in the contemporary world is the pluralist framework, which recognizes the constant conflict between employees and employers and the rules...

Zip Air’s Human Resource (HR) Strategy and Competitive Challenges

Introduction Zip Air, the discount carrier launched by Air Canada, appears to have a clear HR strategy that focuses on cost reduction and positioning itself in the low-cost market segment. Some of the pivotal components of Zip Air’s HR strategy include cost reduction, competitive wages, and employee transition, among others....

The Importance of Ethical Tone at the Top in Accounting Organizations

Abstract The necessity of creating an ethical tone at the top of a business, especially in the accounting profession, is discussed in this study. The tone is set by the board of directors, top management, and other officials, who must all agree on and adhere to ethical standards. Developing a...

Understanding and Addressing Workplace Stress and Burnout

Introduction Work-related stress and burnout pose significant challenges, demanding swift attention to identify and implement solutions. These issues are multifaceted; contributing factors include overloaded work, inadequate balance between work and personal life, and inadequate support. Individuals suffer from stress and burnout, impacting their wellness, productivity, and health conditions. Besides, it...

Analyzing Motorola’s Struggles: Management Issues, Communication Gaps, and Employee Perception

Introduction To construct a profile of the company, Motorola was chosen as a struggling organization with management-specific issues. First, it is essential to mention that this corporation was one of the most successful mobile phone manufacturers worldwide (Anderson, 2008). However, particular wrong steps and managerial mistakes led it to struggle...

UberEATS Design Thinking: Ethnographic Research and Market Immersion

The immersion activities are built on the walkabout program. Designers travel to an UberEATS city every three months to study the local market in-depth. They examine the logistics and transportation structures while learning about the city’s culinary tradition. They conduct interviews with customers, restaurant staff, and partner organizations. Each visit...

The Impact of Cognitive Biases in Construction Project Management: Gender, Confirmation, and Optimism Biases

Introduction Even though people do not always have conscious biases regarding their work, these issues still impact their performance. Among the spheres that can be negatively affected by biases in construction project management are every employee’s job satisfaction, individual experience of interacting with co-workers, and team dynamics (Peetz, 2019). These...

Bunge Ltd. Business Model Canvas: Strategy, Sustainability & Digital Communication

Introduction The Business Model Canvas of Bunge Ltd. provides an in-depth look at the company’s customer segment, value proposition, supply channels, customer relationships, key resources, digital communication, personas, actions, motivations, pains, values, and context. Bunge Ltd. is a multifaceted company with a significant footprint in food processing, agriculture, grain trading,...

Strategic Issues and Life Stages in Nonprofit Management

Introduction In the realm of nonprofit management, the effective handling of strategic issues is crucial for the sustainability and impact of organizations. Michael J. Worth’s book draws upon the work of John M. Bryson to categorize strategic issues into four types: goals and objectives issues, policies and procedures issues, resource...

Multifresh Dairy Product LLC: Business Idea of a Sustainable Dairy Processing Plant

Business Idea The business idea is to build a farm-sized dairy processing plant for cow and goat milk called Multifresh Dairy Product LLC (MDPLLC). Milk and milk products are a staple commodity on most people’s shopping lists. Therefore, the availability and accessibility of milk and milk products in the supply...

Financial Analysis of The Walt Disney Company: Investments, Taxes & EPS

Introduction It is important to note that understanding and analyzing financial statements provides a comprehensive and detailed insight into the current stance of a corporation. The given assessment will focus on the Walt Disney Company, which is one of the largest entertainment organizations in the world. The key points of...

Employee Performance Appraisals: Pros, Cons, and Alternative Evaluation Methods

Personal Experience with Performance Appraisals: Receiver and Rater Perspectives Sometimes, employees feel judged unfairly, and managers often go through a performance appraisal process to meet job expectations. At the same time, the appraisal has its risks, which may worsen the overall efficiency. Employees and managers often wonder why organizations conduct...

Mission Mirroring in Nonprofits: Conflict Resolution

Introduction Mission mirroring is a conflict that arises in a non-profit organization and manifests as the problem it is intended to solve. This problem can affect different nonprofit organizations and impede them from achieving their intended social objectives. Main Body Mission mirroring arises from some employees finding a problem within...

Tonal Fitness: Home Gym with AI & Innovative Marketing

Introduction Tonal is one of the leading innovative firms in the fitness sector, offering home gym fitness devices and additional services. The company is gradually taking over the Canadian health and fitness market with an innovation-driven approach. Its marketing strategy captures demographic characteristics, innovative promotional channels, and a unique value...

Analysis of Emirates Global Aluminum Company in the Industry

Introduction The company selected for the analysis is Emirates Global Aluminum (EGA). It is the world’s largest premium aluminum producer (Emirates Global Aluminum, 2021). Moreover, it is the biggest industrial firm in the UAE, not belonging to the oil and gas sector (“Corporate profile,” n.d.). EGA was founded in 1975...

Understanding Precarious Work in the Gig Economy: Challenges and Solutions

Introduction In the modern world, precarious work is becoming more popular in the gig economy. This type of employment is rising due to insufficient public jobs and the lack of demand for people in the traditional labor market (Marginson, 2015). The structure of the essay consists of describing precarious work,...

Strategic Growth Analysis of Delta Designers: Mission, Vision, and Corporate Objectives

Introduction Mission The company plans to pursue a global low-cost leadership strategy centred on selling its branded and private-label footwear at lower rates in order to obtain a competitive advantage over other companies in the industry. Vision Our mission is to provide high-quality athletic footwear at competitive prices while giving...

SWOT Analysis of Amazon’s Market Strengths and Challenges in Europe

Introduction Amazon is among the world’s largest and most successful e-commerce companies. The company is known for having a diverse range of products and services. It has its strongest international market in Europe, specifically Germany and the UK. It also has an efficient supply chain and logistics system and a...

Impact of the Pandemic and War on Zara: Strategies and Recommendations for Improvement

Introduction The pandemic and the Russian-Ukrainian War have significantly negatively influenced the global capitalist economy over the past three years. Inflation and issues with global supply chains are only a couple of the effects that these factors have had on businesses all around the world. The fashion business has not...

Financial Analysis of Target Corporation: Stability and Growth Potential

Introduction Target Corporation is an example of a publicly traded company that specializes in retail. It is the seventh most significant retail corporation in the US among the companies with the most employees. There are several formats in which Target Corporation works, including the small-scale stores that are called TargetExpress...

Evaluating Customs Bottlenecks with Time Release Study Insights

Introduction The Time Release Study (TRS) of the World Customs Organization (WCO) is a strategic and globally recognized technique customs employees use to evaluate the efficacy and performance of their border clearance operations. According to the World Customs Organization(n.d.), the TRS measures the time required for shipment clearance, from the...

Analysis of Alibaba Group: Management, Governance, and Future Performance

Introduction The need to improve customer service and meet the desired client demands has forced all organizations to develop strategies that align with organizational success. One company that has considered these aspects is Alibaba Group. It is a Chinese multinational technology organization specializing in retail, e-commerce, technology, and internet to...

Growth of the UAE Color Cosmetics Market: MAC’s Competitive Landscape

Industry Overview Cosmetics is one of the industries with the quickest growth. One of the top manufacturers of professional cosmetics is MAC. The well-known Estée Lauder Group businesses include MAC. As a result, the UAE’s considerable youth population is contributing to the fast growth of the cosmetics and beauty industry,...

Enron’s Failed Change Strategies and Their Impact on Corporate Ethics

Change and Organizational Development Strategies Attempted by Enron When failing to adapt to changes, the first strategy employed by Enron was to fix financial reporting practices. Contracts with customers were not audited properly, leaving enough room for incorrect transaction interpretation and recurring revenues that went unnoticed (Eckhaus & Sheaffer, 2018)....

Toby Carvery’s Restaurant New Social Media Campaign Strategy

Introduction The paper presents the most recent advertising campaign for the opening of Toby Carvery’s new restaurant. Toby Carvery is a well-known restaurant franchise in the UK renowned for its mouthwatering roast dinners and classic British cuisine. We intend to relaunch Toby Carvery’s brand to a new generation of diners...

Organic Food Delivery Business Plan: Pricing Models, Growth Strategies, Financial Insights

Introduction Organic food delivery services are becoming more popular as the desire for nutritious and environmentally friendly eating increases. However, to build a new natural food delivery service, Fit Small Business needs to have a well-designed business strategy to help sell its five products/services. With a well-designed business plan, entrepreneurs...

Arthur Lawrence’s Ethical Dilemma in Shipyard Case

Introduction The case study under review concerns Arthur Lawrence, a successful text broker who bought a shipyard to save his favorite town. He revived the yard after the 2021 post-war depression by having the company manufacture cargo vessels. Since 1939, the company has been in trouble due to the effects...

Walmart vs. Amazon: Corporate Culture and Supply Chain Management Changes

Introduction Walmart and Amazon are among the biggest retailing and shipping conglomerates in their industries, and they are defined as oligopolists. Indeed, these two corporations invest heavily in the changes in manufacturing, infrastructure, and corporate culture. Such measures allow them to maintain their leading positions and sustain competitive edges. However,...

Saputo’s Expansion Strategy to Brazil’s Dairy Market Through Franchising

Introduction During the time of major globalization, companies strive to not only maximize their revenue and improve technological processes but also expand overseas. For example, one such company is Saputo, a Canadian-based dairy producer. Cheese, milk, and cream goods with an extended shelf life, cultured goods, and dairy components are...

Representing Diversity in Beauty Campaigns: Obligation of Brands?

Abstract Organizations must accurately represent their customer base to serve and appeal to their target demographic. However, many beauty companies overlook the importance of featuring women of different body types and skin tones in their advertisements and commercials. This lack of diversity is rooted in institutional racism and deeply entrenched...

Corporate Social Responsibility in the Performance of Multinational Enterprises

Introduction Business invariably responds to the needs and demands of the community within which it operates. In the last several decades, such issues as climate change, pollution, and the impact of business operations on the environment and the public have come to the forefront of the discussion (Ghardallou & Alessa,...

Captive Insurance as a Risk Management Tool

There are several ways that an organization can transfer its risks through commercial insurance in the insurance market. This includes catastrophe bonds, collateralized reinsurance, large deductible plans, weather-based derivatives, risk retention groups, sidecars, and captives. Traditionally, many companies and business organizations manage risk by transferring it to the insurance company....

Understanding of Entrepreneurship

This paper is aimed at reflecting on my personal understanding of entrepreneurship before the start of the semester and thoughts on this topic after learning the key theories. Micro and macro views on the theory of entrepreneurship will be considered. Additionally, the paper touches upon the issues of the concept...

Bulgarian Madjarov Firm’s Entry Strategy in Morocco

Introduction The wave of globalization is allowing companies to develop and market a wide range of consumer goods to foreign customers using different strategies, such as direct exports and partnerships. Before pursuing such a business approach, investors need to conduct detailed analyses of some of these identified destinations for their...

Can Uber Be the Uber of Everything

The purpose of this essay is to analyze the competitive advantage of Uber and the viability of its business model. During the last decade, Uber gained a major share of the taxi industry. However, the benefits of using its business model are controversial, at least. Despite the fact that Uber...

Personality Test Reflection

Every person faces many uncertainties and anxieties in the matter of career choice and university studies. When looking for their professional purpose and future employer, employees should understand their qualities and personality type as well as possible. This essay will examine some of the most popular tests to improve this...

HR Analysis of Walmart Inc.: Progress Report

Human Resource Management is essential to an organization since it controls the workforce and is responsible for the efficiency and production of the business. Walmart Inc., a worldwide retailer, prioritizes its employees and develops policies and measures to improve their working circumstances. The work done thus far on the final...

The Kroger and Albertsons Merger Analysis

Kroger and Albertsons, two large US grocery store chains, announced their merger in October 2022. The merger was expected to benefit customers, communities, and employees. However, the article by Creswell (2023) reports that the private-equity giant Cerberus and a group of investors may win the $24.6 billion deal. This poses...

Aramco: Factors Influencing Organizational Success

Organizational performance and success are some of the most critical concerns for an organization’s management. Investors and stakeholders expect that their investments will yield profit resulting from the success of various business activities. During business operations, consideration of barriers and opportunities is crucial in shaping business activities and performance expectations....

Whistleblowing and Critical Thinking

Introduction The term “whistleblowing” first surfaced in the late years of the twentieth century. The concept is simple: when an employee sees their company or fellow colleagues partaking in deliberate wrongdoing that concerns public interest, they “blow the whistle” by reporting the misdeed to an authorized person or organization (Bazzichelli...

Toyota: The Corporate Strategy of Sustainable Development

Experience In order to implement a corporate sustainability strategy, it is essential to consider the strategic directions that currently exist to reorganize them. For this purpose, it is possible to evaluate the examples that already exist and use the Unilever strategy (Savitz, 2013). Accordingly, the company correlates the public good...

A Pet Business Project Analysis

Today, many people have dogs, cats, and other pets that become full-fledged family members. Pet owners often need particular assistance in ensuring a happy life for furry friends. The term project will focus on creating a pet business that offers walking, sitting, grooming, and training services. Therefore, the pet business...

Analyzing a Firm’s Value Proposition

Introduction A firm’s value proposition is a statement that summarizes how a company’s products or services solve a customer’s problem and what makes them different from competitors. It describes the unique value that the company provides and outlines the benefits that customers can expect from doing business with that company...

Ecosia: Updating the Marketing Plan

Introduction Changing and updating the marketing plan for a company is a necessary step in gaining more attention and keeping a place in the market as the trends and customer preferences change. Major companies change with time to enforce their strong position, while smaller brands reinvent themselves to grow and...

Reaction to Cost-Volume-Profit Analysis

To manage companies, there are various methods of calculating financial data. Cost-Volume-Profit (CVP) is an analysis of the behavior of costs and revenues in order to draw relationships between them (South University, 2022). This paper will review CVP analysis using the example of the real company. The sample shows the...

Sustainable Development of Haier Smart Home Co., LTD

The issue of sustainability concerns the business environment in all its dimensions: social, economic, cultural, and ecological (Baranauskas and Raišienė, 2022; Fu, 2019). A company may not consider achieving sustainability strategically important, but the need for sustainable existence will still determine how it conducts business (Yang, 2018). The Haier company...

Burger King Company: A Brief Review

Introduction Tracing its history back to 1954, Burger King has successfully developed its franchises throughout the United States and worldwide. One of the major American fast-food restaurants, it has 19,247 locations around the world as of 2021. The company’s reported revenue as of 2021 is $1.81 billion and increasing, partly...

Analysis of the Concept of Dividend under the Companies Act 2013

Introduction The financial operations of a firm can be overseen by the government of the country where the business is listed and concern various aspects, including dividends. In India, dividends are controlled by The Companies Act (TCA) of 2013, which is a modified version of the initial Act of 1956...

Cultural Sensitivity in International Communication

Any successful business relies on international cooperation on different levels in the modern globalized world. While incorporating workers from different backgrounds and cultures into a team is a general practice, communicating with international clients can have issues for both sides if certain cultural specifics are not considered. Intercultural communication is...

Apple Inc. Technological and Operational Analysis

Apple Inc. is an American multinational corporation known worldwide for its high-quality computers, smartphones, media players, tablets, and other accessories. Since its founding in 1976, the business has consistently ranked among the world’s biggest technology companies, among such powerhouses as Amazon, Facebook, and Google (Komalavalli & Laroiya, 2019). The company...

Tudor Potato Chips: Unveiling Consumer Preferences for New Flavors and Packaging

Research Overview Sound judgments and intuition are unquestionably vital in all businesses across the globe. However, more than knowing consumers’ wants and preferences demands proper market research. Equally, reliable and objective data reduces risk and increases the chances of success in business endeavors. Data collected in the market provides business...

Sole Proprietorship and Limited Liability Company: Implications for Contracts

Creation, Negotiation, and Approval of Contracts A sole proprietorship is a legal structure in which a single person owns and operates the business. Therefore, the owner has the authority to create, negotiate, and approve contracts. The main advantage is that contracts can be signed quickly and without coordinating with others....

Nurofen Fever Reducing & Pain Killer: Marketing Plan

Introduction The business strategy for the Nurofen Fever Reducing & Pain Killer product focuses on the core components that are fundamental to the product against value-added extras that are utilized to boost customer satisfaction and gain a competitive edge in domestic and international markets (Dawn 2021). Topics including the changing...

Marketing and Its Importance for Business

Effect of Marketing on Business In the modern business climate, which is becoming increasingly complex and interconnected, staying competitive is a challenge that the majority of organizations, both new and established, experience. Business publications have concluded that marketing is a crucial driver of competitiveness because its purpose is to make...

Training & Development in Human Resource Management

Training and development involves educational activities created by an organization to provide data and instructions to employees on how to execute their specific tasks in a better way. The main goal of these activities is to improve employees’ knowledge and skills in particular fields. Since employees form part of an...

The Motorola Company’s Management Planning

Management Planning Poor management planning practices can impede the performance of an organization, and this is certainly true for Motorola. To understand how planning practices might be undermining their function, it helps to examine some fundamental managerial principles. First, there must be clear goals established in order for employees to...

The Line Operation Safety Audit (LOSA) Benefits

Line operation safety audit (LOSA) is a safety tool designed to gather cockpit observation without jeopardy whenever a normal flight operation occurs. It provides insights through knowing observable behavior by identifying latent and overt threats and aggregating crew performance and errors (Li et al., 2021). Analyzing threat management and error...

Organizational Culture in Criminal Justice Agencies

Organizational culture refers to a system of code or software of the mind that organizes and facilitates the behavior of individuals within a given corporate environment. Through these behaviors, critical lessons are learned and passed to the next generation of individuals within the organizations to address future challenges (Denison Consulting,...

Union Representation in Workplace

Union representation is a controversial topic in the workspace sphere. It has been established that the number of unionized workers continues to grow. This trend points to the fact that an increased number of employees consider union representation an important factor in their work (Stevenson, 2018). There are various positive...

Practical Management Skills and Practices

Introduction In this paper, I will address the areas of concern of SNHU Pet Supply Company and develop a plan to rebuild the team’s culture and align the practices of an organization to effective leadership and management. Organizational Mission, Vision, and Goals Organizational mission statement is the guiding principle that...

Organizational Culture in Schneider Electric India

Introduction Organizational culture forms the basic structure and ethos of every organization. It is the shared understanding of how people within an organization interact with each other. Schneider Electric India’s culture is a blend of traditional and contemporary values. Before onboarding Samir Mishra, the culture was dominantly hierarchical, where seniors...

The Rio Tinto Firm’s Financial Performance

Introduction This research aims to expose the financial performance of Rio Tinto by using key financial indicators and financial ratios. The company is a multinational metal and mining corporation that focuses on supplying metals and products of mining. Therefore, using the company to understand the financial layout and progress of...