Dick’s Sporting Goods: Strengths, Weaknesses, Opportunities and Threats

Dick’s Sporting Goods is one of the best performing firms in the sportswear and sports equipment industry. The firm has a well-diversified portfolio that has enabled them to succeed in the global market. Dick’s Sporting Goods can attribute its success to an effective SWOT analysis of the market, which enables...

Twitter’s Privacy Policy, Collection of the Guidelines

Twitter’s Privacy Policy is a collection of the guidelines that govern the collection, storage, and use of users’ personal information. When a person agrees to the terms of use while joining the service, they give the company their consent to collect and use that information. This also includes its transfer...

Marketing: The Power of Advertisement

Marketing is an integral part of life in the modern world. Numerous products are advertised to potential customers daily through various means, from billboards and magazines to online pop-ups and interstitial ads. The insistent prevalence of ads may point to the conclusion that their sheer number is indicative of their...

SpaceX Company’s Procurement Strategy

The industry of space exploration in the U.S. has always been dominated by NASA, the government agency responsible for operating in the sphere of aeronautics, yet, the emergence of SpaceX changed the status quo. The company, led by entrepreneur Elon Musk has proved over a short period of time that...

Importance of Process Strategy

Introduction Process refers to the procedures undertaken to ensure a product or service meets the end user needs. It is mainly concerned with planning, developing, implementing, documenting, and reviewing the system procedure. This is meant to make sure that the product is availed at the right place and time, as...

The Essence of Opportunity Cost

Opportunity cost is the foreseen estimation of the possibility of a decision being made unexpectedly. The idea communicates the essential connection between shortage and decision. Buchanan (2008) characterized opportunity cost as “the evaluation placed on the most highly valued of the rejected alternatives or opportunities.” When this essential connection between...

Ethical Implications of Technological Use on Employee Privacy in the Workplace

Introduction Information Communication Technology (ICT) has shaped different aspects of business performance by automating processes to create better and more efficient systems for completing workplace tasks. In this regard, technological use has changed how workplaces are organized and redefined techniques used by employees to complete organizational tasks (McStay, 2020). However,...

Analysis of Starbucks Business Strategy

Starbucks is one of the most successful businesses in history, familiar both to coffee drinkers or not. As other companies, it has its business strategy that has brought Starbucks such a colossal success. This paper explores essential aspects of Starbucks ‘ business strategy, such as focusing on flexibility, productivity calculation...

Zoom Video Communications During Covid-19 Pandemics

Executive Summary Zoom has emerged as one of the leading providers of video-conferencing services for various institutions around the world. The outbreak of the novel coronavirus provided this firm with a unique growth opportunity. Currently, it is considered the most preferred brand in the video-conferencing market, as shown in the...

Leadership and Cross-Cultural Differences

Abstract The paper provides a detailed overview of cross-cultural leadership and management in the workplace, in an effort to better signify the need to embrace acceptance and diversity in treatment of employees. The importance of working and adapting to modern challenges in treating one’s employees was stated, and the particular...

Personal Leadership Experience: Case Analysis

Introduction This paper is a personal leadership experience analysis of my encounter with a community-based organization where I worked as an intern in 2018. The organization faced serious management challenges triggered by the decision to focus on gender dynamics in the community. The organization’s primary objective is to alleviate poverty...

Britam Insurance Company’s Sales and Marketing Management Software

Introduction Britam Insurance Company is a global insurance firm selling various services to its clients worldwide. Being one of the leading companies in the industry, Britam has a large pool of potential and existing customers. The large client base calls for sophisticated software to handle the company’s sales and marketing...

Internal and External Customer Service

Customer service can be defined as the advice or assistance an organization gives to individuals who sell or buy its products. This entails reliability, attitude, accountability, knowledge, skills, communication, and efficiency (Melander, 2018). These services help customers to have an enjoyable and comfortable experience with the company; therefore, build trust...

The Basic Components of Organizational Processes

Introduction Analyzing the basic components of organizational processes is a valuable approach that allows highlighting the key models and principles of sustainable clusters aimed to support the work of a specific entrepreneurial direction. Assessing the types of these processes, structural frameworks, and some other aspects can help obtain in-depth information...

DME Sports Academy as a Learning Organization

This essay presents a profile of DME Sports Academy. The discussion draws on the results of field research that included interviews and observations and a review of secondary sources. It incorporates digital articles addressing the larger context of education and multiple creative sources to justify main points. DME Academy is...

Strategic Marketing Plan: Apple Corporation Inc.

The American marketing association defines marketing as ‘the activities, set of institutions and processes for creating communicating delivering and exchanging offering that has value to its customers, partners and the society at large. Marketing is the process through which companies create, communicate and deliver value to actual and potential customers...

Risk Analysis and Risk Management Plan

A risk is any unforeseen event that has the potential of derailing plans and projects. If the risk takes place, it is likely to have a positive or negative impact on the project or a venture being undertaken by a company or an individual. The chance of the risk-taking place...

SWOT Analysis for Woolworths Group

Woolworths Group is a leader in the Australian food and grocery retail market. It has multiple stores in Australia and New Zealand and provides consumers with high-quality middle-range prices products. According to the Managing Director of the company, its mission might be formulated as “placing the customer at the start...

External Business Analysis With Six Questions

The external analysis, also known as environmental analysis, is a process through which companies objectively evaluate changes that might influence their current operations to their industries and the wider world. Companies do this to make sure they can adapt and succeed in a drive in the context of changes. The...

Conflict Resolution at the Workplace

Introduction Conflicts may occur in any setting where different groups of people interact, such as in a workplace. However, since the workers have different backgrounds, simple issues can escalate into violence or disharmony within the job environment. Thus, it requires both expertise and organizational regulations to bring sanity among the...

Walt Disney Company: SWOT Analysis

Walt Disney is a globally recognized entertainment brand that most of the world’s population is familiar with since childhood, thanks to the outstanding cartoons the company has created. Meanwhile, in the business world, no player has a guarantee that its success will last forever, relying only on previous achievements. Strengths,...

Kotter’s 8-Step Change Model

Introduction Changing organizational culture can be hectic and prone to many challenges. For instance, it can disrupt routine operations and processes, resulting in resistance. However, tested frameworks such as Kotter’s 8-step model help address challenges and ensure successful and sustainable organizational change. This paper outlines information about a personal experience...

The Process of Negotiations

Any negotiating process, regardless of its participants, context, or goals, involves an interaction between the negotiators, which is manifested through communication. The statement “there can be no negotiation without communication” is particularly true due to the essential role of the communicational process in negotiations. Indeed, negotiating involves exchanging opinions, interests,...

Analysis of Boeing Company’s Capital Structure

Boeing’s Capital Structure description It should be claimed that the company has been leveraging its capital structure even further for a long period by continuing the practice of a share buyback, which has been accompanied by the constant, equity-reducing pension liabilities regulations that finance the firm’s pension benefits. Then, this...

Opinion Brief: TOMS Shoes and the Body Shop

Socially Responsible Efforts TOMS Shoes is one of the most well-recognized businesses in terms of social responsibility in the corporate world. The reason for that is the fact that the company’s operational strategy is inseparable from its mission. TOMS was founded on the principle of giving away a pair of...

Google’s Business and Marketing Strategy

Introduction Significant advancements in information technology and communication (ICT) have introduced substantial transformations in the current business world. The corporate sphere in the United States has experienced tremendous growth due to the rapid development of pertinent technologies. Google Inc. is one of the premier and most reputable innovative companies in...

Online vs. Face-To-Face Meetings in Business

During these unprecedented times of strict quarantine and worldwide pandemic, online communication became the centrepiece of education and business operations. Meetings play a vital role in all these processes, which is why it is important to discuss the pros and cons of online meetings in contrast with the face-to-face version....

G4S Company’s Strategies and Opportunities

Strategic risks are likely to be the leading class of risks for G4S in the coming years. It is therefore imperative that G4S take advantage of this risk and turn it into an opportunity. To begin with, change in technology is unavoidable. It can be an opportunity for a multinational...

Personal Statement: Becoming a Firefighter

Watching my acquaintances, friends, and family members, I noticed that finding a business that you want to do is challenging, and unloved work overshadows your whole life. For this reason, I believe that I am incredibly lucky – although I am only 19, I know what I want to do....

Wal-Mart Company: DuPont Analysis

The DuPont analysis indicates that the company’s return on shareholders’ equity is affected by its operational efficiency, asset utilization, and financial leverage. The analysis assists management to identify weak areas of business. It also allows management to undertake corrective measures to improve the company’s weak areas and enhance its financial...

Product Development: Process and Recommendations

Companies are always trying to attain new markets for more revenues and the most productive way of doing this is through the launch of new products. Due to the ever changing markets and advance in technology businesses have to keep up with the speed by being more efficient, produce high...

Marketing Communications and Role in a Marketing Mix

Key Definitions Marketing communications are one of the critical competitive business tools that encourage consumers to choose a specific company. Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels. Integrated Marketing Communications (IMC) is a concept of...

Porter’s Five Forces Model: JW Anderson

Jonathan Anderson is enthusiastic about Fashion design, and his beautiful clothing and accessories brand him among the forward-thinking investors. Anderson has developed the Loewe and JW Anderson brands at the center of his amazing career, which renders his business sustainable in contemporary markets. JW Anderson faces stiff competition from Stella...

Project Management Tools

Introduction Project management today draws a lot of attention based on the benefits that accrue from its successful application. As business processes keep changing, a need for a defined process to start, plan, execute, and monitor these processes is necessary. This discipline normally presents itself through project management. The dynamic...

Leadership in Healthcare Overview

Introduction Professionals in the healthcare sector need to develop and apply the best leadership styles to support the delivery of personalized medical services. They should also have appropriate models for improving their competencies continuously. Practitioners who focus on emerging ideas and meet the demands of the followers and patients will...

Decision Making Within an Organization

Decision making is described as the process of choosing which action to take when there are a number of alternatives to consider. Wise decisions should always be made so as to achieve best results from the decisions made (Van & Schein, 1979). However, it should be noted that an individual...

Global Marketing Management: Theoretical Concepts

Abstract The paper introduces global marketing as the means of channelling resources in the world market then examines the theoretical concepts and extensions on global marketing management. It then discusses the various kinds of management orientations and their differences in relation to global marketing. Then it goes ahead to discuss...

Corporate Social Responsibility: Concept Overview

Corporate social responsibility (CSR) is a business model that emphasizes businesses’ obligation to be socially responsible and to give back to the community (David, 2013). The concept especially applies to large corporations: as they grow and expand, they accumulate a great deal of power that depending on its use, can...

Maple Syrup Business: Challenges and Prospects

Maple syrup is a symbolic product of the northeastern territories of Northern America. During recent decades, maple syrup producers encountered an increasing number of challenges connected with climate change such as pests and diseases, a potential shift in the suitable habitat, and variations in timing. Nonetheless, in the United States...

Negotiation Process and Guidelines

Guidelines to follow during negotiations The basic ones include: First detach the people involved from the problem at hand, recognizing those negotiators are human beings with emotions, have diverse backgrounds and viewpoints, and strongly held values. Secondly, focus on the interests rather than the positions held by each party. Particularly...

Heineken’s Competitive Advantage Assessment

Heineken defines its internal environment by following behavior principles, which are respect for people and the planet, competition, and safeguard for its assets. The company respects the rights of people who work for them and ensures a healthy environment in the workplace. Heineken encourages employees to share their concerns in...

Warren Buffet and Bernie Madoff Ethics Case Analysis

Investing has always involved taking risks with many unknowns in the equation. Markets change rapidly, stock prices can rise and fall quickly, and partners can break promises. Two business figures, Warren Buffet and Bernie Madoff, have raised fortunes and enjoyed impeccable reputations, yet one of them is still praised as...

Benefits and Drawbacks of Hiring Inexperienced and Experienced Employees

It is safe to say that the staff is a crucial element of any organization. This statement is relevant for both local small businesses and transnational corporations. The hiring process of inexperienced and experienced employees determines the company’s future performance, and hiring both of these groups has its benefits and...

Sole Proprietorship: Benefits of This Business Structure

If I were to start my own business, I would choose sole proprietorship as the best business structure for a start. Its advantages are ease of organization and low organizational costs. It is the most convenient structure for a small business in terms of taxation and less risky than a...

Wal-Mart Scenario: Sex Discrimination

Wal-Mart was founded by Sam Walton in 1962; it is an international retail outlet that runs several discount department stores. It’s an American public cooperation operating discount stores, supercentres, and neighborhood markets. It has been reported that Wal-Mart is not in line with Equal Employment Opportunity Committee regulations, due to...

Walmart Tactics and Action Plan

Introduction Walmart is known across the globe for its revolutionization of retail strategy. It has maximized the cost-efficiency of all processes, including logistics, manufacturer relations, distribution, as well as human resources (Reich, 2018). Throughout its history, the company was one of the first to introduce numerous changes that helped streamline...

Business Process Management

Introduction In the present day, Nike may be regarded as one of the most well-recognized international companies all over the world. Originally called Blue Ribbon Sports, it was found by a track athlete Phil Knight and his coach Bill Bowerman in 1964 (Ahmed, et al., 2016). Over the past decades,...

Change Management at Nokia Corporation

Nokia Company was established in Finland and was renowned for being the first company to generate a cellular network making it a global leader in mobile phones. Nokia established itself as a market leader in the production of mobile phones. Nokia has its presence in over 130 nations. Initially, the...

“The 7 Habits of Highly Effective People” by Stephen Covey

The book called “The 7 Habits of Highly Effective People” by Stephen Covey is one of the best selling motivational books for businesses. The book discusses seven basic behavioral paradigms that are ought to help companies to grow. The author proposes that the right attitude towards life is the key...

Strategic Analysis of Facebook

Introduction Facebook is an American-based organization that operates in the United States while it has a global market for its products and services. Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, and other colleagues decided to establish this social media company in 2004 (Brügger, 2015). As of 2012, this social networking platform...

Leadership Styles and Approaches in Detail

The concept of leadership style encompasses all possible interactions and relationships between the leader and other group members, where the leader is the initiator of the connection. The term leadership style itself can be defined as a set of means and psychological influence methods that a leader uses to influence...

Importance of Forecasting in Business

Forecasting is the estimation of the value of a variable (or set of variables) at some point in time in the future. Typically, the purpose of predictive calculations in an enterprise is to provide information to the planning process. Forecasting proceeds from the assumption that if a company can at...

Best Business Practices Overview

The report produced by the Defense Business Board (2012) describes the best practices of private business that could be applied for the management of the Department of Defense (DoD). The observation identified that the strategies are chosen by private sector companies and DoD are completely different. The practices of the...

Golsby-Smith’s “Hold Conversations, Not Meetings”

It is hard to imagine the work of a company without business meetings. This type of interaction allows providing employees with the information necessary for work, quickly solve current project tasks, motivate personnel to achieve results, and form a developing environment in the team (Golsby-Smith, 2011). However, how true is...

Situational Analysis of Apple Inc. Corporation

Description of the Company Apple Inc. is a telecommunications firm that manufacturers sleekly designed communication gadgets such as iPhones, iPads, PCs, iMacs, and other software offerings that work together with telecommunication devices. Apple Inc is headquartered in Cupertino, California with over 350 retail stores globally (Hitt, Ireland & Hoskisson, 2012)....

Employee Motivation: Monetary and Non-monetary Motivators

Motivation is a significant factor in business, as well as life in general. It is necessary for any endeavor to succeed, from one’s day-to-day plans to major business undertakings. Furthermore, motivation has a major beneficial effect on the company, firm, or unit in general (Lorincová, 2019). Thus, maintaining motivation in...

Nova Energy Drinks Company

Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk...

Economic Opportunities and Challenges of Investing in Ghana

In the context of recent years, private investor interest in African economies has been growing. Despite some setbacks of the COVID era and the challenges of the environment and infrastructure, experts predict that the private sector will play a critical role in the economic development of African countries, propelling them...

The Impact of Interpersonal Internal Communication on Organizational Effectiveness

It is almost impossible to overstate the importance of communication in management. Nearly everything managers do to make it easier for their organizations to achieve their goals requires effective communication. If people cannot share information, it is clear that they will not work together, formulate plans and execute those (Missiroli...

Can High-Brand Companies Sell Substandard Goods and Get Away With It?

Introduction The market competition of the modern era consists of various factors influencing the consumer. The success of a product’s market sales is defined not only by its quality, functionality, or uniqueness; a high-quality promotion campaign or brand’s positive reputation often overweight the characteristics of a given product. Such an...

A Contract of Service or a Contract for Service Between Terri and Jackson Mortgage Brokers

A contract of service and a service contract are two distinct types of agreements that define a worker’s status in a company. A contract of service indicates an employer-employee relationship, while a service contract is preferred in the case of a self-employed individual (Canada Revenue Agency 7). Therefore, to understand...

The Key Elements of Zara’s Supply Chain Strategy

The success of Spanish retailer Zara can be measured by the number of its stores found in the most prestigious capitals around the world as well as in comparatively small towns in the middle of nowhere. The brand belongs to the INDITEX group and can be put under the umbrella...

Taking Responsibility and Being Accountable

Each person, being in society, can occupy one of two positions. An individual can either obey or hold a dominant position. A leading place is the goal of many, but achieving this status requires the acquisition of appropriate skills, first of all, responsibility and accountability. The significance of these two...

Personal SWOT Analysis to Determine the Career Development Strategy

The use of SWOT (strengths, weaknesses, opportunities, and threats) analysis in the personal context is a good option for improving one’s abilities and eliminating problems, especially when it comes to career planning and promotion. It also allows creating a strategic plan for achieving a specific goal (Simoneaux & Stroud, 2011)....

Comcast Firm’s Forward and Backward Integration Strategies

Comcast Corporation is a giant American entertainment, information, and telecommunications company based in Philadelphia, Pennsylvania. The firm focuses on creating incredible communication technology that connects millions of people worldwide while generating the most exciting and treasurable experiences. Comcast Corporation is known for using backward integration to gain a competitive advantage...

Lidl: Leading Grocery Discounters in the European and Global Markets

Lidl is one of the leading grocery discounters in the European and global markets. The retailer’s worldwide volume in sales was €62.7 billion in 2014, which made it the ninth top grocery retailer in the world or number one in Europe (Schmid et al., 2018). The company was established in...

Verbal and Non-Verbal Communication Issues in Business

Introduction Communication plays an essential role in any organization and its performance due to the fact that the given process determines how freely essential information flows from one person to another. This exchange of ideas and information allows people to increase their performance because outstanding communication directly affects the overall...

Leadership and Management in the Patient-Centred Care

The terms of leadership and management are often used interchangeably within the nursing environment. Both leadership and management are crucial for high-quality delivery of health services (Francis, 2013). Though these notions are often seen in the same respect, they differ in behaviour, skills, or perspectives. Both qualities are demanded to...

Benchmarking Logistics Performance – Walmart

Abstract All successful business enterprises are committed to or stress quality service in product manufacturing and distribution. Insistence on quality, efficient firm management, and a compelling need to satisfy customers’ demands has led to new methods of addressing the same. Logistic management is one area calling for benchmarking. Benchmarking ensures...

The Ethics of Performance Evaluation in Organizations

Introduction Many companies have relied on the performance evaluations to measure and improve the effectiveness of its processes, systems and employees. The success of any business, company or institution is pegged on its performance and just as the process of project or business management is characterized by monitoring and evaluating...

Universalism and Relativism in Global Social Corporate Responsibility

Norms, values, and behaviors of different cultures can often contradict each other. Therefore, an international company and its employees can be torn between the ethical principles of the host country, where they meet a completely different set of moral values. However, proponents of cultural universalism believe humanity lives in a...

Business Process Management With Sap Erp

Introduction The enterprise resource planning (ERP) is integrated software used to manage and coordinate various departments across the company. It is therefore used to efficiently centralize and combine the activities and operations from different departments. Basically, the ERP software enables information sharing between different departments; thus enhancing a smooth flow...

International Logistics and SCM

Universally accepted criteria for assessing risks and vulnerability of infrastructural systems in terms of global logistics and Supply Chain Management (SCM) have not been specified so far (Mattsson & Jenelius, 2015; Kermanshah & Derrible, 2016). Therefore, an approach developed by the American Society of Civil Engineers (ASCE) was implemented to...

A Proposal on E-Commerce with Sportswear

This proposal will be aimed at establishing an online retail clothing store that will specifically deal with sportswear. Digital sportswear collections will be a new apparel store that will cater to those people who are interested in sporting activities such as football, riding hiking and skating. As the name suggests,...

Part-Time Benefits: How It Works in Starbucks

Introduction Starbucks is a conglomeration of firms that specialize in the production of hot and cold beverages and a variety of snacks. It faces stiff competition from both fast-food restaurants and drinks companies like McDonald’s’ and PepsiCo respectively (Burks 20). Starbucks offers part-time benefits to its employees despite the reluctance...

MBA Programs: Business Plan Proposal

Executive Summary Purpose of the Plan The main aim of this plan is to outline a start-up MBA program targeting the UK, China, and India Markets. The name of the proposed University will be London MBA School which will be located in southern London. The major activities of the University...

International Hospitality Industry and Experience Economy

Introduction Due to the stiff competition in the business world today, organizations have no choice but to offer memorable experiences for their products and services to every consumer they get into contact with. This is perceived as the only way through which organizations can attract and retain more customers. The...

“Contemporary Marketing” by Boone and Kurtz

“Contemporary marketing “written by Boone and Kurtz provides us with key marketing principles. The book covers the most up-to date issues including one-to-one marketing, customer care, strategic marketing as well as guerilla marketing among other topics. The book begins by giving the reader a concise definition of the term marketing...

Contemporary Leadership: Transactional and Transformational

Having good leaders is an essential component of any company’s success. The leaders are those who set goals and empower the employees to perform well. Furthermore, the leader’s role goes beyond carrying out the managerial tasks. Rosenbach (10) argues that there is a significant difference between a good manager and...

Coca-Cola Company Analysis and Success Story

Introduction Coco-cola in the current age has been synonymous with soft drinks, and they provide much enjoyment and freshness for people during leisure hours. The various enchanted experiences by the individuals had made the drink a universal brand among the soft drink industry. The coca-cola belongs to an iconic category,...

Bank Management and Business Report Analysis

Introduction Each report addresses certain needs of an entity. This report is particularly prepared in the interest of a bank that is planning to increase and improve their sales performance. The main aim of this report is to provide an opinion on how sales should be improved to a certain...

Modernization: Varied Strategies in Our Modern Society

The modernisation process has always had this important feature: it is not possible without constant efforts to assist it. During the history of humanity, such remedies as sport, music, and art have been effectively applied to aid this process. With the beginning of an industrial era, science and technology have...

Human Resources Management: Job Analysis and Job Descriptions

Introduction The significance of job design is to develop jobs that fit effectively into the organizational workflow. The narrower focus of job analysis focuses on utilizing a formal system to collect data concerning what people do in their jobs and then use the collected data to generate job specifications as...

Memorandum: New Policies on How to Use the Office Refrigerator

FROM: Secretary-General. TO: Members of staff. DATE: 14th Oct 2010. SUBJECT: New policies on how to use the office refrigerator. Following the complaints raised by a few members of staff on using the office refrigerator, the secretary-general has found it necessary to shortlist policies that will guide staff members on...

Design of Goods and Services in Hard Rock Cafe

Introduction Hard Rock Cafe is a chain of restaurants founded 39 years ago and gets its name from the cafe’s tradition to cover its walls with rock and rock memorabilia (Hard Rock Cafe, 2010). Currently, the cafe has a global presence in 53 countries and is headquartered in Florida. Recently,...

Stages of the Product Life Cycle

Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps referred...

The Competitive Advantage in the Aero-Engine and Global Retailing Markets

Introduction Competitive advantage refers to the ability of a company to make profits or returns more than the amount that it should make with regard to its capability and competencies that gives it an edge over its rivals (Kurtako, 2004, p.7). For a company to be said to have a...

Individual Case Study-Isabel Stewart

Introduction Every organization has individuals with different levels of qualities and competencies. Today, working for an organization requires engaging in behaviors that result in healthy competition, adaptability, enforcement of attitudes, and openness to change. These are some of the attributes that lead to success in any organization. Isabel Stewart, a...

Authenticity of Products on Consumers

Introduction This marketing research tries to investigate how product authenticity impacts consumers to decision-making. Product authenticity refers to the validity or genuineness of a product being sold in the market. Consumers need to be assured that the product and services that they buy and consume are actually the original and...

Employment at Will and Due Process

The relationship that employers have with the employees is a delicate one that calls for attention because ethical issues emerge very often. In Employment at will and Due Process, these issues are inevitable because employers dismiss employees without reason. The motives of the employers are not known and hence the...

Future Trends of E-Commerce

Outline This paper deals with the future trends of e-commerce. The research project is focused on how the e-commerce market place will look like next year and after five years. The transformed position of the e-commerce after a decade is also discussed here. The improvement that has been made by...

FedEx, UPS, and DHL Comparative Analysis

The difference in Investment strategy between FedEx and UPS FedEx in comparison to UPS focuses more on operating independently. The management in all its companies is given the freedom to make independent decisions to deliver the best kind of service to its customers in their consequent markets. They, therefore, end...

Li Ning Marketing Management: Strengths, Weaknesses, and Opportunities

Strengths The strengths of Li Ning are strong brand image and expert system, excellent web-site and customer support. Resource-based philosophy and innovations create new opportunities for market development and brand recognition. Customers’ loyalty can be achieved through the people who are employed by Li Ning. Innovations in technology and freezing...

Revenue Management: Strategy and Policy

Introduction Revenue management is the function of regimented tactics that predict consumer behavior. It has become a branch of the conventional business hypothesis and practices over the last few years. Revenue management has been widely also known as yield management. It largely deals with the progression of indulgence, speculation, and...

Role of Intermediaries Analysis

Discuss the role of intermediaries in Business-to-Business (B2B) In order to provide an answer to this question, it is first of all, necessary to understand what an ‘intermediary’ in a B2B transaction actually does. In real terms he/she could be said to bridge the gap between the buyer and seller,...

Team Building and Conflict Resolution at Workplace

Teamwork is recognized more as a collaborative effort by the members for the mutual benefits of the corporation and the organization’s employee relations resulted as cooperation among the team members. This signifies the role of an effective team and its performance inside the organizational premises. Teamwork defines the harmony and...

Job Analysis, Descriptions and Specifications

The greatest objective of any company department is to have its workers working at their optimal levels and working on their respective right tasks properly. This can only be guaranteed to an appreciable level when there is a comprehensive detailed job description for all the employees. Job descriptions serve the...

E-Commerce in the Airline Industry

Introduction The airline industry exemplifies the effectiveness of e-commerce and the way technology can re-create the industrial structure. Today a traveler from New York can book a return flight from New York to London, a car on reaching, and the hotel room. The traveler on reaching the airport can get...

Acer Group’s R&D Strategy: The China Decision

Introduction Acer group R&D is a Chinese technological company that mainly deals in the manufacture and supply of electronic devices used in communication. The information and technology industry has been the world’s most growing industry considering the various developments that are being done in the field. Acer group was established...

Campbell’s Intelligent Quisine- Difference Between Theory and Practice

Introduction Campbell Soup Company is one the leading soup companies today but back in January 1997, the company decided to come up with a product line of healthy meals that aim to reduce health risks such as heart disease and diabetes. This product line was called Intelligent Quisine (IQ) and...

My Career in Marketing Management

Introduction Marketing is a practice done by individuals, institutions, and managerial entrepreneurs to manufacture and correspond to buyers who might be customers or dealers. The whole process ensures organizations offer and takes commodities and services to and from their partners, clients, customers, or the whole society nationally and internationally. Marketing...

Delegation of Leadership Skills

Introduction Delegation of leadership is viewed as an essential tool for attaining improvement in operational performance of subordinates. Employees interested in responsible and challenging position can be motivated through effective delegation of leadership to them. Delegated works seem to be enhancing the operational performance of the employees. “Delegation is a...

International Business Strategy: An Institution-Based View

Nowadays, there is the growing popularity of international business activities between both the developing economies and the emerging economies. Therefore, each company is searching for the appropriate strategies to interfere with the world market, as it opens new opportunities for development. Initially, there was an assumption that the industry-based approach...

Branding as a Negative Social Phenomenon

Background – Branding has been a significant tool for promoting products, but it is recently becoming a point of attack. Identification of problem – Several companies have come under intense criticism over their brands being negatively so powerful that they mislead the consumers, and this has sparked debate over their...

The Ajax Company: Case Study

Outline This White paper analyzes the case study about the “Automated Production Control System Case” of the Ajax Company. The paper identifies and describes the associated risks pertaining to the two alternatives under consideration. The report has been prepared in the form of a White Paper. Description of Problem and/or...

Marketing Communications Strategies for Consumer Vehicle Brands in the UK

Introduction The success of the business in the present world has largely depended on the marketing activities of that business. Marketing refers to the procedure and implementation of that processes to plan and execute the conception, pricing, promotion, and distribution of goods, services, or ideas creating exchanges, which will meet...

Nestle Company: Sustaining Growth and Development

Introduction Nestle company was founded in 1866 by Henri Nestle in Switzerland and is currently one of the nutrition, health and wellness company in the world. It is the largest Switzerland’s industrial company and also the largest world’s food company according to Malik, Ali, Rana, Ilyas, & Khan (n.d.). The...

Mind of the Entrepreneur: Zuckerberg

Executive Summary Zuckerberg is one of the young millionaires as a result of this innovation and entrepreneurship that enabled him to create Facebook. Being the youngest billionaire Zuckerberg, has managed to supply the old businessmen who have toiled for many years but have not reached his levels. Zuckerberg has used...

Team Macgyver Experience Analysis

Introduction A team is a group of people working towards achieving the same set of goals. Though teams usually work to achieve these goals, they face a myriad of challenges right from their formation. When our groups were first announced, every student was nervous, quietly waiting to see which group...

An UAE Event Management Firm’s Marketing Plan

Introduction Worldwide event management has been treated as a tiresome and unappreciative task. The cause is event management is a completely new idea of the present modern and fast world. Events are the programs like a party or an assembly of people for a purpose like a celebration or a...

Sullivan Ford Auto World Company’s Management

Introduction This article deals with the issue of service marketing. The subject of the article is in a case study format. Sullivan Ford Auto World has been selected as the particular case whose operations will be scrutinized and the issues it faces would be analyzed. Additionally, subsequent to the analysis...

Professionalism in Planning and Code of Conduct

Introduction According to the November 2002 issue of Academy for emerging medicine on professionalism and code of conduct for physicians, professionalism is viewed as “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” (p. 1). This definition enlightens us on the existence of a...

Ritz-Carlton: Change Management Analysis and Evaluation

Introduction There are a number of reasons as to why organizations deem it fit to institute change. To start with, change within an organisation may occur as a result of challenges that may be facing such an organisation; especially as far as global markets are concerned. In addition, a reform,...

Toyota Company’s Marketing Management

Introduction The Australian automotive industry is a small segment of global auto market with no players. There are four major foreign players Australian automotive industry with foreign giants. It has been regarded as an exposed industry due to the international competitive forces and the industry is a shrinking one. Toyota...

British Airways: Business Functions

Structure and Culture at British Airways British Airways is governed by six members in the leadership team. These leadership posts include the posts of Commercial Director, Chief Information Officer, Director of Engineering, Director of Investments and Alliances, Director People and Organisational Effectiveness and General Counsel (British Airways). These leaders basically...

Emirates Airline Company’s Market Research

Executive Summary Introduction A product is defined as ‘anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. This includes both tangible and intangible goods and services (Kotler, P. & Gray Armstrong, 2008). For this paper, Emirates Airline has...

An Effective Economic Decision-Making

Introduction Decision-making is a challenging exercise, not only in business management (business decision making) but also in making decisions that involve personal or individual choices. According to Steve (2006: 62), decision making has always been and will always be a complex process and which requires the decision-maker to possess adequate...

Rock of Ages Company’s Value Chain Analysis

Summary Strategic planning and management have become a very critical aspect of the success of businesses and developments in the past three decades. From 1980s consumers around the globe have become more informed and continuously demanded more in terms of quality and price (Howe, 2006). Again the globalization and high...

Dividend Policy in Business

Rights issues Selling of ordinary shares to the existing shareholders of the company to raise capital is called right issues. The law necessitates that the new ordinary shares must be first issued to the existing shareholders on a pro rata basis. Shareholders through a special resolution can forfeit this pre-emptive...

Staff Relocation: The Strategies That Will Ensure the Project Succeeds

The project is intended to relocate the company headquarters from the current position to the new proposed location which is 73 miles away. The new building will have two new departments that will be incorporated into the existing departments. In the project, the main area of study is to analyze...

Benefits of Time Compression in Supply Chain

This paper is going to focus on the creation of a customer-driven supply chain. It will look at the benefits of the supply chain time compression in the Tesco Company. According to Daniel T Jones and Philip Clarke (2002) putting up supply chains that pay attention to the customer requires...

Bank of Credit and Commerce International Case

Introduction When the branch offices of the Bank of Credit and Commerce International (BCCI) in seven countries were raided and taken control of by the law enforcing agencies in the respective countries in early July 1991 one of the major bank scams involving billions of dollars was brought to light....

The Coca-Cola Environmental Sustainability Claims

Introduction Sustainability is understood as the process of maintaining change with regard to environmental concerns. This approach encompasses the exploitation of resources, investments in lean manufacturing, and smart use of technology. Coca-Cola is one of the major players in the food industry that is trying to uphold the image of...

Coca-Cola Company’s Strategy & Globalization Issues

Introduction As trade barriers are minimized and information is being de-regularized the world is becoming a ‘global village’. Elements like outsourcing, environmental stability, globalization; sustainability etc has changed the working patterns of organizations. Multinational corporations are increasing day by day and they are usually criticized because of issues like environmental...

How to Implement Harvest Strategy in Business

Harvest strategy, New Market entry, and business plan are studied in the last session. These sections have helped me to learn about how to enter a new market, when to implement harvest strategy and how to make a business plan. A harvest strategy is the plan to close business within...

Business Planning Process for Entrepreneurs

Introduction Business plan is the written description of the future of a business. It is a tool for entrepreneurs to realise their business goals. Entrepreneurs can use the business plan for coordinating the human resource personnel towards the business goals. Managers can be directed properly through well prepared business plans....

Marketing Channels and Logistics

Executive summary Marketing channels and logistics are very essential for the survival and success of any business organization. This is because they are the corner stones in supply chain when carrying out business activities. The Saturn Corporation has its own supply chain that involves production as well as sale and...

The Field of Employee Relations

Introduction The employee relations have been changed last 30 years for many reasons for developing for information dissemination, employee feedback and employee assistance program. These are a most important factor which provides significant change. By virtue of the European Communities Act 1972, UK incorporated all EU law in domestic law....

Service Marketing in Restaurant Business

Introduction Service sector is different from manufacturing sector. Service sector involves a wide variety of services including restaurant services. This study focuses on the factors to be considered while opening a new restaurant. Service is main aspect of business transaction to meet the satisfaction of customers. Service industry should evaluate...

Supply Chain Management in General Electric

In organizations, it is important for management to understand the stage that followed when purchasing their raw materials so that the right products are delivered and produced at the appropriate time. General Electric Company is a multinational organization that is located in America. This company conglomerates services and technology that...

Causes and Consequences of the Enron Scandal

Among the many financial scandals that rocked the world before 2001, the worst was the Enron Disaster. U.S Company Enron, which began as a small Midwestern gas pipeline company in 1985, spiraled into the world’s biggest energy trader by May 2001. Its dramatic collapse began in July 2001 and ended...

The Fit Stop: Compensation Strategy

Introduction Founder Susan Superfit viewed the Fit Stop as a breakthrough endeavour. Superfit stated that the company is highly dependent on the performance of the employees. The skills and attitude that the staff will cultivate in the company is critical in the success of the Fit Stop. Since the company...

KPMG Company Annual Report Critical Analysis

Introduction KPMG is one of the most renowned and largest organizations in the world which provides professional services to its client companies and shareholders (Gostick and Elton 14). The relationship chain of KPMG exceeds over 145 countries. Its name has been set according to the four names of the partners...

BCG and GE Models in Strategic Management.

Introduction This paper to offer a strategic recommendation based on findings from a case involving two divisions as viewed using a BCG matrix where the electric division can be located at the upper right quadrant of the matrix while the appliance division is on the lower left hand of the...

Exxon Mobil: Performance Evaluation

Introduction The financial performance ratios look at how well a company has been able to turn its assets into revenues as well as how efficiently a company converts its sales into cash. (Investopedia) The purpose of calculating and analyzing these ratios is to have an insight into the company’s financial...

The Psychological Effects of Downsizing on Employee

The term ‘downsizing’ refers to the reduction of the workforce through either voluntary or involuntary means or a combination of both. Before the early 1980s, organizations were forced to reduce their workforce whenever they experienced stress and not much thought was given to it. In recent years, however, there has...

Nokia Company’s Changes in Corporate Strategy

Introduction It is not easy to find a person without a smartphone in 2019. However, just a few decades ago, this was hardly the case: most of the world used wired phones. When precisely the change came around is difficult to say. IBM introduced the first device characterized as a...

Buyer Behavior: External Variables in Marketing

Consumer behavior is one of the most important subjects, especially in the field of marketing. It mainly deals with the study of how people choose to buy a certain product, what, when, and why they buy. In fact, it is a multidisciplinary subject that blends elements from psychology, sociology, socio-psychology,...

Hewlett Packard Company’s Cost Accounting Analysis

Executive Summary The chosen company for financial accounting analysis is Hewlett Packard, American Information Technology Company. It is publicly traded company which specializes in personal computers, notebook computers, servers, network management software’s, printers, digital cameras, calculators and other technology related equipments in form of hardware and software. The company maintains...

Five Model of Entrepreneurship: Hurdless and Recommendations

Introduction Launching a new company is a challenging task and requires careful consideration of the product features, positioning strategy, and development opportunities. John and Quincy want to establish a sustainable business that offers customers an environmentally friendly option of powering their homes. The five models of entrepreneurship outline a multidisciplinary...

COSCO’s $1B Investment in Piraeus Port: FDI Analysis & Strategy

Introduction COSCO Group’s planned investment of approximately USD 1 billion in a large Greek port, Piraeus, serves the company’s strategic goals. Through this initiative, the enterprise will obtain a chance to facilitate access to European markets and, thus, increase the volume of exports to the region (Paris, 2019). To understand...

IBM in IT Industry: Evolution, Impact, and Innovations

Introduction The International Business Machines Corporation (IBM) is one of the oldest companies operating in the industry of computer and information technologies (IT). In spite of the fact that IBM still maintains top positions in the market, it is almost impossible to claim that this company is a leader in...

Waiting Lines Situation at Banking Organizations

Summary Queues represent a common occurrence that people can experience in multiple areas of life (Anderson et al., 2016). For example, people who visit banks are often faced with the problem of having to wait in lines to get help from a bank employee. Therefore, queues are highly standard at...

Data Assets Management of LuLu Hypermarkets System

Executive Summary The report provides an analysis of the data assets management of LuLu hypermarkets system. The main advantages and disadvantages of the system are identified. Despite the fact that the implemented scheme provides ample opportunities for manipulating atomized data and changing their format and presentation method as necessary, it...

Walmart Inc.: Cash Conversion Cycle Analysis

Cash Conversion Cycle (CCC) is a key performance indicator that measures the amount of time taken by a company to convert its investment in inventory into sales. It determines the number of days that the company has to hold its cash in inventory or other assets before realizing cash for...

Transformational Change: Case Study

Transformation can be challenging for any organisation, regardless of its size, the target market, or experience. To assist the management in the process of transformational change, scholars have developed a number of models that help to plan and implement change in any organisation. The two organisations that will be considered...

Amazon’s Innovations and Sustainability Strategies in the Global Market

Introduction The current concept of Amazon is linked with growing its business through electronic commerce operations. It possesses a significant number of storages, covering the U.S. and other countries, providing a possibility of prompt two-day delivery. Nonetheless, the number of direct sales does not show sufficient growth. The paper is...

Digital Strategies Transforming Bonobos in the Fashion Retail Market

Introduction Fashion retail is one of the most popular business sectors in the modern era, and actors in this sector need to recognise how market strategies are rapidly changing in order to be profitable. E-commerce is among the highly successful approaches in the fashion industry since with its help, companies...

Lala Coffee Shop’s Business Plan

Introduction Lala Coffee Shop imports both coffee Arabica and Robusta beans to specialty roasters in the U.S. The company’s main office is located in San Francisco, California, while other warehouses are in Colombia and several other states in America. Lala Coffee Shop’s products are differentiated from those provided by the...