Success of Woolworths Holding Limited: Sustainability and Management

Introduction Woolworths Holdings Limited (WHL) has been in the retail services business for nearly a century: during that time, it has achieved strong profit results. The company uses corporate management strategies to meet its sustainability goals and grow as a business to reach them. WHL competently manages its supply chains,...

The Skidoo Snowmobile: Product Marketing

Executive Summary In the US, several states are experiencing long winter seasons, making the mobility of people to access remote regions impossible. Similarly, the country promotes recreational sporting activities, which influence people to purchase most of the products used in such events. Therefore, it presents an opportunity to export the...

The Stakeholder Theory Justification

I believe that the stakeholder theory is superior to and argumentatively stronger than the Shareholder theory. This definite statement is very straight to the point but atypical for a standard persuasive essay (Weston, 2018). However, such a rhetorical move is necessary for the audience to understand the further narrative flow...

Ades Cash & Carry Ltd: Corporate Strategy

Introduction Small and mid-size firms (SMEs) have sales, assets, or a particular percentage of workers below a predetermined range. Each country defines a small and medium-sized (SME) firm differently. Specific size criteria must be satisfied, and the business sector is also frequently considered. The European Union (EU) defines a small...

Effective Management Practices at Work

Introduction and Methodology While companies are driven by profits and competition, they should not disregard the well-being of their workers. Employees should stay motivated to perform to the best of their abilities, and their motivation depends on a work-life balance, division of labor, work stability, and teamwork. This report aims...

Case Study: Nike and the Environmental Effect

Nike is one of the biggest players in manufacturing sports equipment field, such as shoes, clothes, etc. It has been one of the biggest names on the market since its establishment in 1964 and one of the most recognizable brands worldwide (Hsieh et al.). One of the most significant distinguishing...

Explaining the Expectations Gap Between Accounting Students and Professionals

The constantly progressing world of economics and its subfields, respectively, require novel ideas and techniques to be acquired by future professionals. At the same time, extensive experience is mandatory for the new strategies to be developed efficiently. In that way, the interaction of accounting students and experienced professionals is an...

The Satyam Corporation: Governance Scandal

Introduction The Satyam scandal is considered one of the largest corporate fraud cases in Indian history. At the time of the scandal, the firm was India’s fourth-largest company in the IT industry. One of the attributes of Satyam’s success was its corporate governance. In 2002, Satyam was awarded the “Golden...

Amazon’s Online Marketing Strategy and Brick & Mortar Retail

This paper responds to the questions regarding online firms such as Amazon and brick-and-mortar retail stores. The paper looks at the specific advantages of Amazon over brick-and-mortar retail stores. The answers include brick and mortar retail stores’ responses to the online shopping competitors. The possibility of an “even playing field”...

Nike Corporation: Case Study for 2022

Nike corporation has become the absolute leader in sporting goods since the brand’s creation. However, the number of Nike products’ users is limited by the number of citizens living on Earth, their demand, and their budget. Due to these factors, the company has both positive and negative prospects for 2022....

The Dunkin’ Franchise Expansion Patterns

A franchise is a company that uses the mother company’s name to operate in another region or part of the world. The mother company is known as the franchisor, and the franchise’s partner or individual is called the franchisee. One must pay a start-up fee and an annual licensing fee...

PepsiCo Inc. and Its Competitors Reports

PepsiCo Inc. is a multinational food and beverage corporation. It is to have multiple brands in various parts of the world. Its numerous brands market and distribute products in over 200 countries and territories. Frito-Lay is a North American company that sells branded snack foods, such as Cheetos cheese-flavored snacks,...

Digital Marketing Activities to Sell High-Involvement Products

The consumer decision-making process can be broken down into five stages. For organizations selling high-engagement products, these processes are more pronounced (Chaffey and Smith, 2017). The first stage involves recognizing the need for a purchase, and it is entirely based on the buyer’s wishes. For example, constant image advertisements for...

SMART Goals vs. Balance Scorecard

Companies have various methods of organizing their objectives, goals, and aims. Thus, SMART goals and balanced scorecards allow managers to illustrate where the company is heading and how to get there. However, both frameworks correlate with specific pros and cons that can both advance and compromise organizational outcomes. SMART goals...

Blue Ocean Market: Uber Case Study

In comparison with the red ones, blue oceans are the markets that do not exist yet and are to be created by companies through innovative and unique products or services. Hence, the red oceans are the ones where competitors fight for a larger market share, while in the blue once,...

Talabat Company’s Business Activities Management

For Talabat, to integrate all its systems and manage business activities daily, enterprise resource planning (ERP) is required. It allows one to tie together and control multiple processes at the same time, including risk management, financing, accounting, supply chain operations, human resources, inventory management, procurement, and others (Alam & Uddin,...

Porter’s Diamond Model Analysis: Louis Vuitton

There are multiple theoretical frameworks available for businesses to optimize their expansion strategies. The Porter Model is shaped like a diamond and comprises four interrelated and interactive factors that determine the likelihood of success for a company based in a particular country when competing in international markets (Kennedy, 2020). These...

Systematic and Unsystematic Risks and Venture Capital

Systematic and Unsystematic Risks A company’s activity is always associated with a specific set of potential risks. The term is defined as “the potential of losing something of value,” and there are two categories of risks: systematic, which are associated with the vulnerability to various events that can negatively affect...

Aspects of Apple Inc. Analysis

Introduction Apple Inc. is an American technology company in Cupertino, California that designs and develops consumer electronics, software, and online services. In 1976, Steve Jobs and Steve Wozniak founded Apple in California (Kabir, 2021). It successfully ranks among the most expensive and most prominent corporations globally, but this is not...

Ethical Leadership Virtues Questionnaire

Leadership Virtues Questionnaire focuses on several virtues when approaching ethical leadership. According to Riggio et al. (2010), LVQ evaluates leadership virtues while looking at awareness and self-discipline skills. Prudence is one of the virtues, which entails the wisdom that enables an individual to ensure a balance when handling two extreme...

Kowloon Dairy: Unsweetened Coconut Milk Marketing

The Hong Kong dairy market is shifting from cow’s milk to plant extracts with fewer calories due to the high prevalence of lifestyle diseases and health concerns (Wu, 2020). Coconut milk contains only one-third of the cow’s milk calories and therefore serves as an antidote to the dynamic dairy market...

Teva’s Strategy for Growth Analysis With Ansoff’s Matrix

Market Penetration Market penetration is a technique in which a corporation uses current products to increase its market share in an established market. It is the process of a corporation selling more of its existing items to existing markets. Teva’s key strategy is market penetration because it spends a lot...

The Proserve Corp. Humidifier Product Marketing

Ultrasonic humidifiers create cold steam consisting of the smallest particles of water. The water is vaporized with the help of a special membrane that oscillates at high frequencies. The new Proserve Corp. humidifier not only reduces dry air but also serves as an air freshener and comes in a variety...

Communication in Negotiation in Management

Negotiations are an integral part of work processes, and they can take place in various settings – from personal meetings between employers and company employees to negotiations between states. Experienced negotiators understand the importance of communication and use multiple techniques to improve it. Other influential aspects of the negotiations are...

Work Ethics and Productivity: Leadership Theory

Introduction This paper explores the standards of professional ethics and how it affects the employees’ productivity at a workplace. In addition, the work ethics of different generations is investigated. As a result of the thorough literature review, it becomes evident that the older descents are more hard-working than, the younger...

Meghnaghat Power Plant Project in Bangladesh

Project cost and funding mix The project is estimated to cost $295 million, including $75 million in equity and $220 million in debt. In December 2000, a $ 50 million direct loan and a $ 20 million supplementary financing facility were approved for the Meghnaghat power project by the Board...

Organizational Change Against Discrimination: The Case of Amazon

Introduction Organizational change can become a necessary process for any organization. As the company develops and enters the global market, it is bound to encounter specific events and requirements demanding that the current procedures are altered. In this regard, ascertaining the external factors influencing the corporation, possible barriers, the readiness...

Leadership: Making Difficult Decisions

Jeffrey Stephen Wiegand is an American biochemist and former vice president of research and development at Brown & Williamson. Wiegand became known as a whistleblower when he appeared on the CBS 60 Minutes program and claimed that Brown & Williamson had intentionally manipulated its tobacco blend to enhance the nicotine...

How Proper Communication Can Satisfy a Workplace Problem

Establishing an appropriate pattern of interaction in the professional environment is an essential task for management executives. Consistent and efficient communication between employees, customers, and senior workers is a significant benefit, which ensures the creation of strong relationships between individuals. In the case presented, an employee and a customer are...

Strategic (SWOT) Analysis: Advantages and Applications

I strictly adhere to the opinion that the SWOT analysis system can be applied in all areas. The media and automotive manufacturing will be no exception. According to Gurl (2017), SWOT is a tool used for strategic planning and strategic management in organizations, which consists of its own subsystems of...

Scientific Management Principles and Influence

Introduction The essay presents the principles and influence of scientific management in modern organizations. The writer identifies the five principles of the scientific approach to management as presented by Fredrick Taylor. The first principle requires the use of scientific methods in developing a task completion strategy. The second principle is...

Nigeria’s Oil and Gas Industry’s Prospects & Gains

Introduction Any country’s energy industry is impacted by an array of specific factors induced by the political environment, social and economic situation, as well as the geographical position, resource availability, and environmental issues. Alternatively, different economic sectors have their own particularities that predetermine their capabilities in a given market, opportunities...

How to Start a Catering Business

The catering business is a good way to make money for those who love to cook since catering is not always about making lunch for hundreds of guests. However, the sphere is quite competitive today because more and more people consider it profitable and reliable and are trying to create...

Organizational Leadership Styles and Workplace Diversity

Every individual is unique; therefore, I believe that each leader’s method of directing a team is distinct. In my opinion, an individual’s personality is what determines their leadership approaches. Some managers are lenient, while others are strict, some are hesitant, and others are sympathetic. From my learning experience, the classification...

Importance of Organizational Culture

Organizational culture is what makes any company original and unique, and it directly impacts its success. Žukauskas, Vveinhardt, and Andriukaitienė (2018) note that it “distinguishes organizations from others” (p. 18). Only when company members share one vision of how it should be structured to be the most effective, a company...

Strategy in Context: Institutional Theory in Organization Studies

Managers are responsible for ensuring their organizations’ advancement and overall success in attaining their set goals and objectives. The vision of any company is achieved through a long-term plan of various steps and measures known as a business strategy (Reddy, 2018). Every strategy is developed within a specific context of...

Cross Cultural Communication: Role of China in the International Market

Introduction The principles of cross-cultural communication are vital for companies in terms of collaborating with international partners. International interaction is typically based on the grounds of mutual interest and respect. Yet, sometimes, it is difficult for one culture to interact with another one due to differences in their language, beliefs,...

The Essence of an Accountant’s Work

There are multiple ways in which an individual can make the world a better place. Among them, a person’s career path remains one of the most important avenues of impacting their environment on many levels. This tendency is natural, as an average individual devotes a considerable portion of time and...

Lululemon Company: Poor Management Under the Conditions of Fast Corporate Expansion

Introduction Lululemon is a multinational company specializing in selling athletic apparel. While the company has been experiencing worldwide success and opportunities for growth and market expansion, some circumstances turned out to cause the corporation financial issues. Moreover, the customers grew unsatisfied with the selection of items they could reach in...

The Global Production Strategy and Its Features

In response to the increasing competition in many industries, corporations are restructuring themselves to operate globally. The international configuration of businesses gives access to cheaper resources and costs, large produce markets, and subsidized financing opportunities (Deng et al., 2020). For instance, an organization may adopt a multi-domestic system where all...

Restricting Unethical Marketing in the Social Media

Introduction With some unethical practices conducted by profit-minded marketers, the perception of marketing decayed to a point where most people deal with lies, deception, or manipulation. These practices could be legal but unethical or illegal, depending on the country’s legislative system. For example, marketing targeting children can be banned in...

The Walt Disney Company’s Generic Strategy

The Walt Disney Company, one of the biggest entertainment companies in the world, utilized various business models. In the present time, the company uses the generic strategy to obtain a competitive advantage by the unique structure of the entertainment, mass media, and amusement park industries (Williams, 2019). Generally, generic strategy...

Fraud and Ethics in Managerial Accounting

Introduction Ethical standards in the field of accountancy are an essential factor due to the focus on uniformity and justice in the marketplace. Over the decades, different countries implemented various principles within the financial sector to enhance the optimal monitoring of the performance within the business environment. However, the expertise...

Leadership and Management Differences

The definition between a leader and a manager is still relevant, which is reflected in the materials read. Toor’s and Ofori’s research became key to understanding the differences between management and leadership. In the course of studying the material, it was concluded that there is no clear distinction between the...

An Innovative Entity’s Key Components

Tidd, J. & Bessant, J.R. (2009) suggested seven key components of an innovative entity, three of which are addressed in this essay. They are effective team-working, have a high-involvement environment, and external focus. Teamwork is a crucial part of any organization as it provides cooperation and collective problem-solving. Guchait et...

Walt Disney’s Success: International Analysis

Walt Disney is one of the most successful companies in the world. The success of the company is associated with a constant innovation in animation and business. It effectively used its resources to become an entertainment company from a simple animation studio. Hiscocks (2016) claims that carefully selected designers played...

Zara’s Digital Strategy for Growth: Capabilities and Limitations

Zara’s capabilities to increase digital sales include robust supply chains, effective online store design, and brand reputation, but accessing emerging markets can become a challenge. There are several capabilities that can help Zara achieve 25% of revenue from its digital channel. These are mainly physical – i.e., relater to the...

Crocs Marketing Campaigns and Business Strategies

Crocs is an American company that sells footwear and apparel of its own. The company operates in many countries with a wide range of all-season casual shoes, clothing, and accessories, while the main product of the company is molded shoes made of synthetic material. It has won the recognition and...

Strategic Planning Concepts Analysis: PEST and SWOT Analyzes

PEST Analysis The Essence of the Strategy PEST is a sort of convenient and simple method for analysis of the macroenvironment of a business structure. The method is applied to examine the market and recent trends in an industry. Various factors constantly influence the organization producing cosmetics, so this approach...

SWOT and Strategic Planning

The modern business world can be described as a highly competitive environment. It means that to achieve success, an organization should have a clear vision of how to evolve and what actions to perform to create the basis for future growth. However, it is impossible without the correct understanding of...

Meaning of Customer Value Propositions

Over the last couple of years, the customer value proposition has been a commonly used term in business markets, although no evidence exists on what constitutes persuasion. A supplier needs to demonstrate and document a superior value offering for a customer manager to consider. The customer value proposition can be...

Abusive Leadership Effects on Employee Performance

Introduction The present literature review includes analysis and assessment of pertinent sources within the field of leadership. The goal of this literature review is twofold: The first goal is to examine the nature of abuse in the workplace, as it is necessary for a broader introspection into the specific problem...

Effective Leader Communication Advantages

A leader’s job is a highly demanding profession that requires flexibility, the ability to motivate and correctly distribute tasks. Communication is a crucial skill, as it is at the very core of leadership. With its help, the manager communicates to employees their goals and objectives and helps in difficult situations....

Healthy Multicultural Food: Product SWOT Analysis

Summary My chosen product is healthy multicultural food, which should be provided to the customers of Active Retirement nursing home. Currently, the nursing home is offering a narrow range of dishes; hence, customers are unsatisfied. Moreover, in some cases, food quality is relatively poor, which is unacceptable for a nursing...

Team Building Between Students

Abstract The instability of the economic, social, political and production environment, the rapid development of scientific and technological progress, high competitiveness and riskiness puts teams and organizations before the need to adapt to the changing context of managerial activity. The increased intensity, intellectual intensity, emotional intensity of work have discussed...

Accounting Importance for Businesses

Abstract Accounting and finance are critical elements in the efficient management of a company. The information gathered from accounting analysis helps a company or an organization make day-to-day decisions. This study’s objective is to determine how effective accounting and finance are in eradicating or reducing risks from a company’s operations....

Unilever’s New Global Sustainable Strategy

Unilever is a global company that sells its products in almost every country in the world and has dozens of brands. Despite some shortcomings, the new CEO Paul Polman has achieved significant results in the company, demonstrating his understanding of the company’s strengths and weaknesses in an international environment. This...

Apple Inc.’s Strategic Long-Term Planning

The BCG Matrix is a tool applied for long-term strategic planning efforts, and in this discussion board, it will be applied to analyze Apple (Hanlon, 2021). The “dogs” are the iPods, which were expected to change the customer’s perception of headphones but failed to gain significant market share. The “cash...

Discussion of Coca-Cola: The Marketing Mix

Introduction The examination of a company’s position on the market incorporates the assessment of the key elements of its activity. They include the products or services, locations of operations, strategies intended for increasing the market share, and pricing, and the combination of these components can demonstrate a clear picture of...

Servant Leadership: Organization Development

Changes in the global management paradigm have affected one of the most important components of management – the leadership process. A great example of a modern model of ethical leadership is the concept of servant leadership. According to Kumar (2018, p. 44), “servant leadership is about finding satisfaction and motivation...

Ethical Challenges for the Finance Manager: Case Study

Situation You are the finance manager in a long term care facility that is struggling to remain solvent. The facility’s administrator has hired a consultant to work with you to increase Medicaid reimbursement. The consultant recommends that you be more “liberal” in coding the severity of residents’ needs to justify...

Paperworks PLC. Strategic Marketing Planning

The case is concerned with a paper production company, Paperworks, wishing to expand its business and increase profits. It operates in two primary markets while holding the leading positions, but they are not as profitable as magazines and greeting cards. Thus, the company would like to have a presence in...

Nike’s Cause Marketing. Justice Communication

A cause-related marketing campaign is a campaign in which a company aligns itself with a good cause in order to improve its reputation, boost sales, and make a positive difference in the world. One of the most well-known and impressive campaigns of such type is Nike’s Colin Kaepernick 2018 marketing...

The Impact of Quality Customer Service on Amazon’s Success

Introduction Amazon is one of the biggest and most profitable companies in the world, and it owes a substantial part of its success to its customer-centric approach. Since it was founded, the e-commerce giant has set an example across the retail industry on customer service excellence. Customer service plays a...

The Ericsson Company’s Organizational Culture

Introduction The essay describes Ericsson, a Swedish multinational company, and its organizational culture. Notably, Ericsson was chosen for the study because it is one of the leading companies in the telecommunication industry. Moreover, it has an attractive corporate culture that deserves to be examined. Therefore, the paper includes discussions on...

Just-In-Time Inventory Approach

The Just-In-Time inventory approach, commonly referred to as JIT, has been adopted by a number of successful companies worldwide. It is a somewhat recent development in operations management that ensures labor, goods and raw materials arrive at the premises exactly when needed for the production process. For the purposes of...

Tehindo Supply Chain: Case Study

Introduction Tehindo is a leading producer and marketer of tea products. Goteh is currently presenting more sales and profits. Fteh is primarily marketed through modern chains and it remains less competitive. Supply chains for this product are complicated and unsustainable. The company is keen to make a final decision regarding...

Analysis of ABB Motors and Mechanical Inc.

Introduction As technological and economic systems develop around the globe, many manufacturers, producers, and suppliers have entered the market. In other instances, large companies have taken up the smaller companies, making the market more competitive. ABB Motors and Mechanical Inc. is one of the companies that have a significant share...

Guinness Company’s Applied Marketing Strategy

Guinness is a well-known brand of alcoholic drink which was created in Ireland. Its origin dates back to 1759, when it was first manufactured at the brewing company of Arthur Guinness. The latter signed a lease agreement for his corporation at 34, where he sublet for approximately nine thousand years...

Operational Planning and Scheduling of Walmart Inc.

Walmart Inc. is one of the world’s largest retailers, which weekly serves 260 million people (Leggate, 2019). It is crucial for companies of this size to ensure that their operational planning and scheduling are at the highest level. Operations planning involves creating short-term goals and milestones, which are necessary for...

Siemens Healthineers Organizational Transformation

According to predictions, organizations and people will increase the world’s data to an unimaginable 44 zettabytes soon. Furthermore, 80% of this data will be unstructured, while around 60% will be copies of the original information (Mohamed, 2017). Before introducing changes at Siemens Healthineers looked diverse, unstructured, and hardly could be...

Sony: Critical Analysis, Market Opportunities

PESTLE analysis revolves around six major factors, which are political, economic, sociological, technological, environmental, and legal elements (Perera, 2017). In the case of the former, Sony is experiencing significant political benefits and support from the Japanese government in the form of improved data security (ITA, n.d.). Sociological factors are manifested...

Apple’s iPhone: How Was Your Favorite Product Made?

Introduction People produce various things, both useful and entertaining, material and non-material, practical and creative. One can distinguish cultural and creative artifacts among all these products. Cultural artifacts can be defined as items that reveal valuable and useful information about the society that manufactured it or used it. For instance,...

Why Businesses Should Embrace Remote Work?

Why Businesses Should Embrace Remote Work Transition to remote work has been a business trend even before COVID-19, but the pandemic forced organizations to adopt this employment type more rapidly and extensively. The study conducted by Felstead and Henseke (2017) shows that the percentage of people working mainly remotely rose...

Life Cycle Assessment of Environmental Impact

Introduction The environmental impact forms the major pillars of concerns in dealing with food production and consumption strategies. A properly chosen environmental assessment tool influences the results obtained. To assess the environmental indicators, two categories of tools namely the product-based tools and the area-based tools may be used. LCA is...

Blue Nile Company’s Strategic Options for Development

Blue Nile is the online retailer of diamond rings in the US. Mission Blue Nile’s mission statement is to improve customers’ shopping experience by offering consumers high-quality jewelry and education so that customers can make informed, confident decisions. Most people are discouraged by the traditional jewelry shopping experience; the company’s...

Gender Stereotyping in Audi’s Used Car Ad

As one would think that the years of advertisements that were offensive to women due to stereotypes were over, the Chinese advertisement for a new Audi proved everyone otherwise. The ad compared winding and marrying a wife to purchasing a car, stating that an “important decision must be made carefully.”...

Soft Drink Manufacturing: Marketing Strategies of Coke

The soft drink manufacturing industry is one of the largest and fastest-growing sectors globally, with a strong customer base spread worldwide. To maintain its dominance on the international stage, the industry ensures that it meets the ever-changing taste of its rapidly growing customer base by ensuring that its products reach...

Bubble Tea Shop: Hypothetical Marketing Strategy

The hypothetical company chosen is a Bubble Tea Shop called “Make by tea.” According to the 4 Ps of marketing, businesses are built on four constituents, which are product, price, place, and promotion (Manthei, 2017). The product bubble tea shop will sell bubble tea or boba, which can be considered...

Volkswagen’s Diesel Fraud: Ethical Behaviour and Decision Making in the Workplace

The VW scandal The VW scandal is a case that highlights significant inefficiencies in management. As such, the whole management team would be assigned responsibility for the scandal. This would be led by the CEO, Martin Winterport, who was the company’s head in the fraud case and was responsible for...

Cheryl Hailstorm’s Plan for Lakeland Wonders

To move toward her goal, Cheryl Hailstrom, a newly appointed CEO of Lakeland Wonders, can implement a two-part plan. The first objective involves changing her style of leading others to gain favor with managers. The second part of the plan focuses on negotiation and persuasion. The first step related to...

Nissan Disruption Response Evaluation

The world’s production gets severely impacted by a number of macro and microeconomic factors daily. They are essential to consider and plan the potential response to any arising issue. However, in the regions most susceptible to natural disasters, such as seismological activity in Japan, these plannings become more challenging due...

Organizational Culture Change at NASA: The Assessment and Plan

Micro problems Poor communication among stakeholders; Workers’ failure to adhere to processes and rules (NASA, 2004); Neglect of personal responsibility, accountability and competence; Employees’ inability to raise concerns to the management; Excellence is not valued among team members; Workers are hesitant to adhere to safety culture (NASA, 2004); Loyalty and...

Coursera Company Applying Search Engine Optimization

The trend for online education has significantly grown throughout the last year, therefore it became challenging for the brands to conquer the leading positions in the Google search engine. The search engine works by simultaneously gathering information from web pages, public databases, user-submitted content, and other available sources (Google, 2017)....

Discussion of Goodwill of United Airlines

United Airlines is one of the largest airline carriers in the world, which nevertheless faces certain problems concerning its reputation. For instance, in 2017, a man was taken by force from an overbooked United Airlines plane for refusing to give up his seat (Zdanowicz & Grinberg, 2018). Thus, the company...

International Marketing of Coca-Cola

The growth drivers for and the competitive environment of the ICFD industry in India In 2018, the new whipped frozen fruit treat from Coca-Cola India Private Limited was to be released. A unique introduction of the frozen dessert category in India will be the first to use this product across...

Management Innovation: Netflix Case Study

The essence of competition is to improve or maintain the company’s position in the market, which is achieved through differentiation and innovation. Over the past decades, innovation has become a must for a successful organization. This was facilitated by increased competition, which forced companies to constantly increase the efficiency of...

The Six Questions of External Analysis

The six questions of external analysis present a reliable framework which allows companies to correctly determine their position in the industry and assess available options of gaining a competitive advantage, yet it also has weaknesses. This approach’s primary strength manifests itself in the flexibility it provides since almost any business...

Saudi Aramco Company’s Innovation and Technological Performance

Company Introduction Saudi Aramco is a large international oil and gas corporation with a long history of business performance globally. The company is characterized by large volumes of production, partnership, global expansion, and investment in the continuous development of technologies that enable it to obtain a worldwide dominance and industry-specific...

Data Governance: A Conceptual Framework

Data Governance includes the processes and technologies required to manage and secure data as a company asset to guarantee complete and reliable corporate data. It concerns creating methods and techniques performed by the responsible team for standardizing, integrating, protecting and storing corporate data. This paper aims to define the concept...

Vipshop Holdings Limited: Merger and Acquisition

Vipshop Holdings Limited is a Chinese online retailing company specialized in selling popular brands’ clothes, goods, and apparel. Established in 2008 by Eric Ya Shen, it operates via the vip.com website and has the headquarters in Guangzhou, China (WSJ Markets, 2020). Vipshop is the largest online store based on providing...

MGM Resorts International’s Business Strategy

MGM Resorts International is a holding company that owns and operates casino resorts. It offers gaming, hotels, conference rooms, restaurants, entertainment venues, shops, and other resort amenities. The company is widely represented in Las Vegas but also develops in Atlantic City, Mississippi, Maryland, Detroit, and other gambling zones in the...

Application of Leadership Theories

Good leadership is essential for every organization’s quest to achieve success. Three commonly used leadership styles of situational leadership, transformational leadership, and transactional leadership offer leadership direction in an organization. According to Buil et al. (2018), supervisory role plays a crucial role in the overall performance of frontline employees in...

Management and Leadership

Introduction Management is the act of having all activities done well and at the right time by other people. Management involves organizing, analyzing, planning, and budgeting for the activities to be carried out to effectively achieve the set goals. While leadership is the process of motivating others or influencing others...

Business Planning Process and Techniques

Planning is defined as the act of formulating a course of action. The business process involves defining the company’s objectives and goals and the determination of the necessary resources that may be needed to achieve the objectives and goals. The business process is important because in order to achieve any...

Acculturation and Enculturation: Business Issues

Abstract This essay will examine the concepts of enculturation and acculturation in the context of their impact on business ethics. The current state of business ethics and issues related to the moral issues of doing business will be discussed. Researchers began to single out the two analyzed terms relatively recently;...

Porter’s Five Forces and Its Business Application

Michael Porter described the strategic model of the five competitive forces analysis. The analysis is conducted on five factors, or so-called forces: customers, suppliers, existing competitors, new competitors, and substitute products. With the help of these structural units, it is possible to consider how a company, in the long run,...

Marketing. A Major Trend in Retailing

The retail sector has been experiencing tough times due to the COVID-19 virus. Sales have been proven to be resilient in the past year and, consumers opted to shop online majorly serving as an acceleration of the preceding trends. The scale of change has been astonishing with the growth rate...

Role of Leadership Style in Organizational Change

The urge for a consumer-driven economy has recently been rising as many companies striving to achieve it. Due to globalization and increased competition rates, the market has transformed rapidly, and most organizations have continuously altered their operations to adapt. Subsequently, change management has become an essential aspect of firms today....

Challenges Within Transportation and Logistics Management

Logistics is the process of moving assets or resources from the level of production to the point of usage. Technology and creativity are essential to the future of logistics and distribution. Significant developments in the transportation sector are eagerly awaited by customers. The transportation industry needs to halt operations due...

Workforce Diversity in the Modern Globalized World

Introduction In recent years, diversity in the workplace has become a considerable aspect in multiple business spheres and in the departments of human resources in particular. In defiance of all expectations, the attitude of various companies to the significance of a diverse workforce is substantively controversial. Some managers may regard...

Candy Crush Saga App Business Model

The success of the Candy Crush Saga app business model can be attributed to the perfect combination of the identical components of fun and pain that fit in the short attention span of customers (Shanley). This bite-sized entertainment convinces users to pay for extra levels because of their psychological vulnerability...

Amazon 2016 Annual Report Assessment

Amazon’s 2016 Annual Report for its shareholders allows evaluating the company’s strategic management over roughly two decades. While this period saw it turning into one of the world’s largest companies with colossal market capitalization, it does not necessarily mean that all strategic decisions made in the late 1990s were correct....

Multi-Level Marketing: Amway Service Corporation

Multi-level marketing (MLM), also known as network marketing or pyramid selling refers, to a marketing method for retailing various products or services where the revenue of the company is obtained from non-salaried team members. The workforce is responsible for selling the firm’s products or services while the income for the...

Green Logistics in the World Analysis

Introduction The primary practices involving green logistics include sustainable strategies that focus on the integration of environmental conservation in transportation and supply chain businesses. The theory of green logistics started during the 1990s. At this time, the standard logistic infrastructure had severe impacts on the environment as the levels of...

A Caribbean Restaurant’s Marketing Plan

Restaurant Plans The business I would like to start is a restaurant that targets people from the Caribbean. To reach this target audience, it should focus on offering cuisine and atmosphere that are popular among this demographic. It should also focus on preferentially hiring staff who are themselves from the...

Sustainable Supply Chain Management

The main criteria for the effectiveness of government procurement are the purchase price and the cost of subsequent ownership. The main task is to buy goods, works, or services of the required quality with minimum spending of budgetary funds. The activity, which consists in the implementation of procurement, is complex...

Amazon Company’s Macro Environment Audit

The macro environment audit examines external forces that affect the performance of the online shopping industry in general and the Amazon Company in particular. Amazon Company is the global leader in the online shopping industry. This analytical treatise presents a macro environment audit of the Amazon Company from the findings...

Important Qualities of Exceptional Employees

Employees are important components in every business since they facilitate the achievement of organizational goals. Companies hire employees who they believe can contribute significantly towards the accomplishment of their objectives. Workers tend to choose firms that offer competitive salaries and other benefits that ensure work and social life balance. While...

Decision Making: Make or Buy Decisions

Today, companies have to make multiple decisions to demonstrate high-quality performance, choose appropriate resources, and achieve a competitive advantage. Chief procurement officers (CPOs) have to study what customers want and how to increase service level by choosing effective outsourcing and avoiding organizational failures. According to Schwartingm and Weissbarth, manufacturing units...

Case Study: Miele. Difference through Marketing

Marketing involves creating and exchanging goods and services that are of value to customers, partners, and the community at large. With increased rivalry from other organizations, a company must always strive to achieve a competitive advantage (Plewa & Conduit, 2016). The resources that a firm has can be used as...

Trait Theory: The Nature of the Leader

Introduction People made lots of researches to find out what makes one a leader. According to the trait theory, a leader is a person who has certain qualities of character that help one to differentiate from others (Bertocci, 2009). The leader uses the talents he/she has to encourage people to...

International Strategy McDonald Corporation

Introduction This paper requires an “International Strategy” formulation for a multi-national company to invest in a country to achieve desperately higher growth. Here the preferred company is “McDonald Corporation”, the US largest fast-food chain restaurant and famous delicious food and prime quality services. Here the target host country is India,...

Netflix Target Demographics and Market Segment

For this discussion post, I chose one of the most famous companies across the globe: Netflix. This streaming company is known for its innovative approach to entertainment, which includes content personalization, close relations with studios that produce new products for viewers, and strong brand equity (Sadwick, 2019). With a goal...

Procter & Gamble’s Febreze Product Technology

Procter and Gamble, also known as P&G, have been filling people’s homes with grooming, baby, health care, and cleaning products since the 1800s and continue to do so successfully. In 1998 P&G released one of their innovative products called Febreze.“Febreze has the technology to clean away bad odors at the...

Tencent Analysis. Micro Innovation Strategy

Introduction Tencent is a Chinese multinational company situated in Shenzhen, China. The company is a technological conglomerate and works both domestically and abroad to bring innovation and improvement into people’s lives (Tencent’s Innovation Strategy 2020). Founded in 1998, its influence has significantly spread throughout the world with the popularization of...

Healthcare Institution Financial and Investment Appraisal

Introduction The present paper discusses three general aspects of Jiranna Healthcare case study. The first part conducts an appraisal of the firm’s financial performance to help Arizona Health Services (AHS) make a purchasing decision. In particular, the first part assesses sales, expenses, profits, efficiency, profitability, liquidity, solvency, and DuPont coefficient...

Internal and External Customer Service

Customer service can be defined as the advice or assistance an organization gives to individuals who sell or buy its products. This entails reliability, attitude, accountability, knowledge, skills, communication, and efficiency (Melander, 2018). These services help customers to have an enjoyable and comfortable experience with the company; therefore, build trust...

Segmentation Targeting and Positioning Approaches

Summary Segmentation targeting and positioning are marketing approaches that are used by marketers towards achieving positive outcomes from a certain market depending on the consumer behavior that is characterized by that market. Before comparing these 3 forms it is important first to identify and define each of them in comparison...

“What Is the Theory of Your Firm?”

The main concept of the article is a corporate theory, which focuses on identifying the specific traits and needs of the company and using them to achieve a stable position in the market. The author emphasizes that an effective theory “identifies those assets and activities that are rare, distinctive, and...

The Ethics of Government Involvement in Business

Government regulation is necessary for ethical conduct by businesses since it ensures that there is fairness. Without laws, some companies, especially big ones with many resources at their disposal, would advance themselves through dishonest means. For instance, it would be unethical for a large firm to malign a smaller one...

DME Sports Academy as a Learning Organization

This essay presents a profile of DME Sports Academy. The discussion draws on the results of field research that included interviews and observations and a review of secondary sources. It incorporates digital articles addressing the larger context of education and multiple creative sources to justify main points. DME Academy is...

WeWork Company: Case Study Analysis

Introduction The business strategy and business model of any company determine its development, profit, and future opportunities. At the same time, the strategy must be strengthened and adapted according to the requirements of the time and the competitive market for the company to maintain its position. This paper will examine...

The Georges Hotel Case Study

The Current Position To begin with, it is essential to analyze the organizational purpose of the Georges Hotel at first in order to determine its current position. Evidently, the mission, vision, and values of the business are closely interconnected, and one of their most critical elements is the concept of...

Strategic Marketing Plan: Apple Corporation Inc.

The American marketing association defines marketing as ‘the activities, set of institutions and processes for creating communicating delivering and exchanging offering that has value to its customers, partners and the society at large. Marketing is the process through which companies create, communicate and deliver value to actual and potential customers...

Organizational Culture, Structure, and Leadership in the 21st Century

International as well as local companies of the 21st century have to change their missions, organizational culture, structure, power division, reward system, and leadership styles. These changes are unavoidable if the companies want to remain competitive in a global rapidly-changing market. As the world becomes more and more interconnected and...

The Ethical Issues in Business

Introduction Business ethics is a kind of ‘applied ethics’ that seeks to assess the ethical principles as well as the ethical or moral issues which have a potential of arising within a business environment (Hartman, 2004). The dawning of the 21st century has resulted in marketplaces that are increasingly becoming...

Leadership Styles: Organizational Change and Quality Management

Leadership is defined as the act of organizing a group of people to achieve a common objective. It entails giving directions to other people mostly to the subordinates by authority and being accountable for the results obtained (Johnson and Hackman, 2003, p.38). Leadership in an organization is an important tool...

The Process of Negotiations

Any negotiating process, regardless of its participants, context, or goals, involves an interaction between the negotiators, which is manifested through communication. The statement “there can be no negotiation without communication” is particularly true due to the essential role of the communicational process in negotiations. Indeed, negotiating involves exchanging opinions, interests,...

Generational Differences in the Workplace

In the 21st century global business environment, the increasing rate of globalization has meant that people from different regions find themselves in totally new working environments. Diversity has been a major issue of concern for global business managers in the recent years. However, the article of interest highlights the effect...

When Good People Do Bad Things at Work

There are different kinds of individuals across the globe and they all have diverse cultures, personalities, and behaviors. Every person could have a dissimilar perception of what leads a good individual to be caught in bad behavior. This may baffle some people as to how a calm and friendly person...

Hull and Machinery Insurance and Protection and Indemnity Clubs

Introduction Marine Hull and Machinery (H&M) insurance covers the damages incurred in fires, explosions, collisions, or earthquakes in the marine cargo transport sector. Piracy is a significant concern in hull and machinery insurance around Asia and Africa. In addition to the natural and unavoidable disasters, the insurance also covers damages...

Feasibility Plan for E-Commerce of Food Delivery

The use of cell phone innovation can be viewed as one of the creative approaches to assist organizations in improving their business execution in the global market. The business exercises of an organization for all intents and purposes utilizing data innovation are known as e-commerce (Veronica, 2018). B2C internet business...

Online vs. Face-To-Face Meetings in Business

During these unprecedented times of strict quarantine and worldwide pandemic, online communication became the centrepiece of education and business operations. Meetings play a vital role in all these processes, which is why it is important to discuss the pros and cons of online meetings in contrast with the face-to-face version....

Price as a Transmitter of Information

Introduction Supply, demand, and price are among the fundamental economic terms. This essay discusses some of the aspects in which the suppliers and consumers shape the price, the effects narrow and wide price dispersion has on both parties and the role of the cost as a transmitter of information. The...

National Association of Social Workers

Introduction Social work is an essential aspect to individuals as well as community at large. In addition small and organized groups can also immensely benefit from social work services. Studies reveal that it improves human life through education, direct practice, better organization of society, policy formulation and integrated research. It...

IW Customer Relationship Management Plan

Customer Relationship Management (CRM) is crucial for running a business effectively and generating revenue. According to Kotler and Keller (2015), careful management of clients’ information and customer touchpoints can help increase loyalty. International Waters, Inc. (IW) has been in the hotel industry for two years; however, the company faces a...

Successful Business Performance: Key Factors

Nowadays, competition in the market is constantly growing, and therefore, companies need to pay attention to their business strategies and marketing plans. Proper presentation of products, the evaluation of customers’ buying behavior, and reducing costs while increasing income are only some of the factors that require careful consideration. In this...

SWOT Analysis of Škoda Company

The key weakness identified by Škoda was that the company is unable to fit into a fragmented and highly competitive market with its current brand perception in the general public. Market shares for Škoda are small, largely due to the fact that their reputation did not grow a sufficient amount...

Rolls-Royce Motor Cars in Singapore

In the 21st century, due to the undeniable globalization processes, it seems normal when companies become international and open their filial not just in other countries but also in distant regions. The economic stimulus for this internationalization is endless: they vary from diversification of markets to incentives for the local...

Case Notes on Court: Stockland Development Pty Ltd v Manly Council

The facts of the case – i.e. what the case is about and the related issues The case is an application about the redevelopment of the site which is the original shopping center and its additional land. There was proposed a commercial development with car-parking podium and residential development including...

Amazon Supply Chain Management Overview and Analysis

Introduction Amazon is a giant retailer popular all over the world due to its powerful supply chain management (SCM). In 1994 Jeffrey P. Bezos decided to quit his job on Wall Street and start an internet enterprise out of his garage at the age of thirty. The founder wanted to...

Coca-Cola Company: Production and Industry Analysis

Coca-Cola Company is one of the most influential beverages and soft drinks corporations with global influence and the largest market share. The major input comes from the drinks, whereas the expenses mostly consist of advertising and shipping or handling (“United States Securities and Exchange Commission,” 2015). The production costs are...

Elements of Strategic Planning in Health Organizations

Strategic planning process Strategic planning process is a critical component of the health care delivery system. Its application cuts across governmental and private practice institutions. Ordinarily, it consists of four main steps which include situational analysis, strategy formulation, strategy implementation, and strategy evaluation (Duncan, Swayne and Ginter 2006). All these...

Ethical Issues Involved in Software Project Management

Introduction Ethics may be defined as a set of beliefs in relation to what is considered to be right or wrong. Behavior that is regarded as being ethical usually follows rules and guidelines that are acceptable in society (Reynolds, 2007). More often than not, those who act ethically are perceived...

The Concept of Branding: Strategic Integrated Marketing Communications

Branding is an important marketing tool for creating an impression and revealing the company’s philosophy, values, mission, and vision of the future. A corporate brand is significant for consumers; at the same time, it also allows creating an internal corporate culture. It is possible to note that during the last...

The Importance of Vision and Failures for an Entrepreneur

It is evident that to attain a particular goal and run a business successfully, every businessman should possess distinctive entrepreneurial traits and profound knowledge in the field they operate. Moreover, an entrepreneur should have a ground-breaking vision, the outcomes of which can bring real and valuable benefit for many people,...

Scarcity Principle: Important Tool in Marketing

Introduction The scarcity principle is an important tool in marketing and negotiations involving rival parties. The principle relies on the motivation generated out of fear of losing something which makes people to act. Scarcity can arise because of limitation in supply of a commodity or lack of time, prompting individuals...

Project Management Tools

Introduction Project management today draws a lot of attention based on the benefits that accrue from its successful application. As business processes keep changing, a need for a defined process to start, plan, execute, and monitor these processes is necessary. This discipline normally presents itself through project management. The dynamic...

Entrepreneurship: From Startups to SMEs

Introduction Entrepreneurship remains a powerful practice that guides people to launch and grow their startups to become giant corporations. This development explains how individuals can experiment with a small or new idea and make it an evidence-based solution to the problems affecting humanity. Business owners should reflect and examine their...