11631 samples of this type
Kirkpatrick’s model is a framework that is widely used to measure learning outcomes. It features five levels, each of which represents a category that can be evaluated, including participants’ emotions, learning, behavior, results, and the return of investment (ROI). This paper features a case study of a training program conducted...
Transformation can be challenging for any organisation, regardless of its size, the target market, or experience. To assist the management in the process of transformational change, scholars have developed a number of models that help to plan and implement change in any organisation. The two organisations that will be considered...
Understanding the factors that motivate employees to perform and deliver better results is inherent to successfully manage organizational issues and meeting the set goals. However, motivational theories are numerous and varied, providing different perspectives on how staff members can be encouraged to perform better and attain stellar results. Although delivering...
Concrete Experience and Reflective Observation I have been working for more than thirteen years as a successful leader managing people and organizing their functioning in the most effective ways. At the moment, I am a section leader for the Mixing Department at the Bridgestone Aiken plant. There are 191 employees...
In every company and organization, the central role belongs to its leader as he or she is responsible for its prosperity and success. There are different kinds of leaders, and it is hard to disagree that the best leaders are the ones who care about their employees. The purpose of...
Introduction Organizational culture is a multifaceted phenomenon that is also difficult to define. Generally, it consists of the elements that can characterize an organization’s beliefs and values, as well as its key practices and principles (Warrick, 2017). The Walt Disney Company (2019) vocally upholds the significance of creativity, but its...
Introduction BRL Hardy is a merger of two wine companies BRL and Hardy that was established in the year 1992. Operating within the wine industry and setting high goals can be challenging for every organization, and BRL Hardy faced specific issues in terms of creating a global wine brand. Globalizing...
Trait Leadership Definition/Characteristics The timeframe in which the theory was popular is between the 1880s and the middle of the 1940s. According to it, one can be born a leader; thus, no further efforts would contribute to the development of the needed skills (Nahavandi, 2015). Trait leadership theory takes into...
Employee motivation and involvement have been a long-debated topic in the workplace. Whereas some critics state that issues revolving around the topic give employees too much entitlement in the workplace, others agree that the subject is essential in ensuring employees are as productive as possible. There are several ways companies...
Expansion Opportunity Entering the Vietnam market was a rather controversial decision due to the presence of the factors such as corruption and bureaucracy. However, the opportunities that an educated workforce and comparatively low production costs opened for MNC in the economic setting of the Vietnam market made the specified endeavor...
Summary The process of globalization has affected modern economic relationships on a range of levels, including changes in the market system. In his article, Theodore Levitt reviews the effects that globalization has had on markets. Providing an interesting retrospect into the market relationships in the early 90ies, the article indicates...
The success of any organization will depend on the existing business model or strategy. Companies can introduce effective leadership styles and produce goods or services that will compete efficiently in the global market. The concepts of success and failure are critical for managers who want to take their firms from...
Results This study is based on the data obtained through a survey that involved 23 volunteering participants (13 males and 10 females). The age of the people who completed the questionnaire ranged from 18 to 35, so the research reveals the views of young adults and adults. The participants were...
Sunrun, Inc., headquartered in San Francisco, California, is an energy-based service provider founded by Edward Fenster, Robert Kreamer, and Lynn Jurich in 2007. Through its vision, mission, and goals, Sunrun focuses on powering the world with clean and sustainable solar energy attainable through innovation and expert service delivery. Sunrun’s vision...
If you are wondering what Apple principles and advertising strategy are or how they plan their social media campaigns, you are at the right place! Keep reading to get some inspiration for your paper with the help of our essay example. Apple Marketing Analysis: Introduction Today, Apple Inc. is one...
Connection Between OB and Selected Job Skills Organizational behavior (OB) is an extremely important aspect that impacts the functioning of all organizations. It describes how to manage people at work and what qualities and competencies might be demanded to improve cooperation among employees (Kinicki & Fugate, 2015). The matrix provided...
Introduction The nature of the Dunkin’s Donuts’ system is determined not so much by its constituent elements but by their relationship between each other and each element individually with the system as a whole. These relations form the structure of the system, the main purpose of which is to ensure...
Axon Enterprise, Inc. specializes in technology and weapon items for law enforcement and is one of the leading companies in its industry. A necessary activity of such a corporation is performing a SWOT analysis in order to be aware of the company’s situation. SWOT analysis is a general tool examining...
Nowadays the world sees a range of social issues that affect different groups of people. Lookism, which is a tendency among employers to hire such candidates whose appearance corresponds with the so-called standards of beauty, belongs to the most concerning problems. Specialists note that this trend influences mostly women leading...
Ethical leadership involves embracing practices that comply with the set moral beliefs and values, such as observing the dignity of others and respecting people’s civil liberties. Ethics refers to concepts such as trust, equality, integrity, and charisma (Grandy & Sliwa, 2017). Complying with some laid-down ethical principles results in ineffective...
The current essay analyses an article by Stone about the Costco company (55). The article analyses the business development and its growing into one of the most successful corporations in the United States. It is mostly concentrated on CEO Craik Jelinek because his management is probably the reason for Costco’s...
Introduction The Young Learners Early Learning Centre is an organization specialized in early childhood education. However, it is currently failing to attract children due to a variety of issues, and so, it is unable to perform its duties satisfactorily. Its current primary needs are increasing its occupancy rate and changing...
The words “manager” and “leader” are often used interchangeably, but they mean different things in a corporate environment. If a person is a manager, they occupy a particular position in an organization that places specific responsibilities on them as well as a duty to oversee subordinates (Algahtani, 2014). Leaders, in...
A significant portion of the success of CEMEX Way can be attributed to its three main strengths, which are integration, innovation, and global trading. The post-merger integration (PMI) process enabled CEMEX to integrate its acquisitions successfully by making use of the best-standardized practices. After the company moved to Spain, it...
Executive Summary The present paper outlines a marketing plan for an up-and-coming fast-moving consumer goods company, Quantum Energy. The company intends to launch a new product, Quantum Energy drink, that is projected to stand competitions against the most serious market contenders such as Pepsico, Coca-Cola, and Monster. To make it...
Introduction Honing personal leadership skills should be accompanied by an objective assessment of individual capabilities, strengths, and weaknesses. Such an analysis may help determine certain key areas for professional growth and identify the most optimal ways of self-development. As an evaluation tool, the algorithm called Gardner’s Five Minds can be...
Introduction Intel Corporation is one of the largest technology companies, invested in a variety of sectors ranging from chip and computer parts manufacturing to data storage and processing. Therefore, the company recognizes the tremendous role that social media plays in daily lives and the technology sector, which is partly the...
Introduction The analysis of this or that brand depends largely on consumer interest in specific products and clients’ satisfaction with the services provided. Based on customer demographic data, it is possible to analyze the Chick-fil-A fast-food network and compare some data to compile a relatively accurate picture of people’s preferences....
IKEA Strategy Analysis: Introduction IKEA is one of the most well-known global furniture retailers nowadays. It was founded as a small, local business in 1943 by Ingvar Kamprad in a southern province of Sweden (Lewis). By 1956, the company became highly competitive due to a newly introduced ready-to-assemble furniture technology...
Change is an essential part of any organization. Without progress, a company is doomed to a failure since it is crucial to adjust to the ever-changing requirements of quality, as well as learning to meet the new needs of the target population (Judge, 2013). Therefore, learning to promote organizational change...
Introduction Sexual harassment in the workplace is one of the most heinous and underreported crimes in the world. The rising effectiveness of awareness campaigns, the popularity of the #MeToo movement, and the increasing attention from the media and the press have managed to turn the tide and bring about the...
For the team to work effectively, it is important that each member has certain characteristics that ensure coherency. First, each individual should be focused on achieving the concrete result. For example, every person should set corporate goals prior to individual ones. Second, all workers should have an active position. It...
Strength-based Leadership I believe that my communication skills and a general sense of emotional stability are two of my greatest strengths. My communication skills are linked to my ability to listen and speak well with my colleagues and patients. They have also been instrumental in helping me to assess patients’...
Introduction Leadership is not a singular term as it contains within itself a variety of approaches and types of leadership. Each of them holds its own strengths and weaknesses and applies to different types of people. This paper will provide a reflection on my personal leadership approach, and how it...
Risk Categorization Risk categorization is an important aspect of the risk management framework. For organizations, a risk management framework is the procedure of recognizing and attempting to moderate risk occurrence. Risk can occur in numerous forms, which include integrity risk and competitive risk (Debono 16). Consequently, risk can be inadvertent...
Importance of Operations Management Operations management is critical for any business because it can be used for effective and efficient work that ensures the possibility to meet the overall business objectives and reach successful performance. To prove this fact, it may be advantageous to consider the ways the most typical...
Introduction Walmart’s current approach toward its value chain management can be regarded as directed at international expansion. Specifically, the inbound and outbound logistics of the company have reached the global level, the company having thousands of suppliers all over the world (Nguyen, 2017). In order to enhance its performance rates,...
Introduction Preface The pharmaceutical industry is a complex, potent, and greatly globalized industry. It allocates the majority of its resources to the process of drug discovery, manufacturing, marketing, and logistics (Halliday et al. 1997). It needs high research and development (R&D) expenditures and extensive regulation of its products compared with...
Executive Summary The following report consists of two parts. Part one of the report identifies three business sectors in the UK and explains their value to the UK economy. The chosen sectors are information technology, tourism, and financial services. The report details the industries which are connected to each of...
Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that...
Introduction Sweeping demographic shifts, technological advances, competition, geopolitical realignments and other related pressures are combining with security concerns, changing customer preferences, expansion urges and organizational governance to generate momentous pressure for organizational change (Kotter 96; Howard 3). A diversity of studies (Haveman 20; Kotter 97; Amburgay 55) have found that...
Summary of the Chapter Corporate social responsibility (CSR) is a relevant initiative towards promoting new social actions. The chapter explains why corporate culture supports the business goals of many organizations. This corporate culture should be “aligned with the organization’s strategic intent” (Steiner & Steiner, 2012, p. 170). Every business should...
List all the ways that Red Bull’s promotional efforts are unique from the mainstream Sports sponsorship The Red Bull brand has been proactive in sponsoring different sports events across the globe. At present, the brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake...
Introduction Executive Summary Business summary Though the production of screws and the related products may seem a minor cog in the creation of furniture and various types of equipment, it, must not be underestimated, as screws allow for assembling the former and keep the piece of equipment in question together....
Abstract The research report is based on judging whether or not the Marketing Mix is a valid option used in companies for marketing purposes or not. The detailed study takes reference from multiple sources which include credible authors’ research papers and one to one interview. The marketing mix model has...
Introduction Rationale for the study Significant progress has been made over the years to attain gender equality at the workplace. As a result of combined efforts between governments and nongovernmental organizations, the number of women in the employment sector has increased significantly. A research by the International Labor Organization further...
Introduction As indicated by the case study, the main problem evident in the airline industry today is a lack of financial discipline which, when combined with its over-optimism as seen in the case of numerous willing entrepreneurs looking to own their own airline, has created a situation where profitability is...
Introduction Background information Organisational behaviour has become one of the most important areas of research as scholars seek to find its relevance in improving the performance of organisations. Several scholars have defined organisational behaviour in various ways. Singh (2010, p. 78) defines organisational behaviour as “The study of human behaviour...
The Role of Marketing in the organization Shell Oil Company is a global group of energy and petrochemicals organization that specializes in producing oil, natural gas, and chemicals. The company’s major production and exploration units are located in the deep waters in the Gulf of Mexico with origins in Anglo-Dutch,...
Company Background Bombardier Inc. (Bombardier) was incorporated in June 1902 and today leads the global market in manufacturing planes and trains. The company is headquartered in Montreal, Canada and has recently gone organizational restructuring which has resulted in dividing the company into two segments; Bombardier Aerospace (BA) which encompasses Bombardier...
By claiming that stakeholders are involved in an exchange relationship, the authors mean that they are both affected by companies and have an impact on the companies, as stakeholder groups provide the companies with certain contributions and expect to receive the bonuses they need in return. For example, the general...
Reward Reflection In this reflection paper, the researcher used Gibbs’ Reflective Cycle to analyse how reward should be given to the junior employees and top executives. Description of what happened Reward is one of the most important factors that define employees’ motivation. According to Lindenau-Stockfisch (2011), employees tend to work...
Introduction Leadership is a concept that has long been studied, yet there are still no guidelines or at least a clear definition of this skill. Every business needs a leading individual or a group of people who would shape the company’s policies and define strategies. Despite the traditional understanding of...
Introduction According to Shrivastava (2012), communication is defined as the process of transferring information from one person to another. Communication can be written, verbal or non-verbal. Effective business communication improves productivity, efficiency and minimizes errors. This paper discusses some aspects of communication and how they are relevant to business today....
Explain what you think it means to conduct yourself as a ‘professional’, not just generally but with specific reference to ‘professionalism’ within the HR function. Professionalism is a concept that cannot be defined in one term. Considering professionalism within different professions, each new definition will be different from the previous...
Introduction When I was enrolled to pursue a course in international marketing, I thought the knowledge would not be usable until I am employed. However, that has not been the case as I have found the course applicable in my daily life. Unlike earlier days, when I could ignore matters...
Internal Strengths SWOT Quality and experience Sales and Services Market Internal Strengths Jones-Blair Company is known for providing the best quality products. The Company follows ISO 9001:2000 quality system and has an additional lab which performs quality assurance tests (Jones-Blair, 2010). Jones-Blair company was founded in 1928 and has mastered...
Introduction Human resources management is required to ensure that resources are well managed in a project; project management is the process through which projects are initiated, implemented, managed, and controlled for a successful project goals and objectives attainment; the process has a time and costs framework that it must meet....
Pestle Management The PESTLE analytical tool is important for managers because it helps them to examine the external factors that face the organization and in the process, the managers can be able to think about the potential impacts of these individual factors on the business (Renewal Associates 2003). A PESTLE...
GM’s portfolio of projects with project type matrix and project life cycles Project portfolio is also referred to as the company’s aggregate project plan. Its primary purpose is to define whether the organization succeeds in managing all the projects it has. It is made to see whether the company is...
Everyday we are dared to make proper decisions, normally with limited ideas under serious time restrictions; this requires critical thinking. Critical thinking is a type of thinking that occurs as a result of correct estimation of the arguments and evidence and thus coming into conclusions that are optimal by the...
Introduction Tesla Motors is an American-based company that manufactures electric trains and cars at affordable prices in the American, European and Asian markets. Its name was adopted from an electrical engineer and physicist Nikola Tesla. This paper will discuss the competitive and financial analysis of Tesla Motors. Financial analysis In...
Discuss how the economic environment has influenced the need for talent management practices Several economic issues have increased the need for talent management practice. The most recent economic issues are the recession that influenced the entire world market, it is important to note that with the right people in the...
Human Relations Human relations is the management process that involves bringing the activities of workers to match those of the organization. It also involves ensuring the individual employee objectives, goals, and those of the organization are achieved. While the organization is concerned with goals such as profit-making, growth, and survival,...
Introduction Annual reports are written with the purpose to inform the shareholders about the situation in the company, about its achievements and the future purposes. Clatworthy and Jones (2003) state that it is highly important to provide both good and bad news in the report, focusing more on bad news...
Analyze international markets and assess the risk elements, including political, economic, and socio-cultural factors Nowadays, L’Oreal is considered one of the world’s most commercially successful cosmetic brands. The validity of this statement can be well illustrated, in regards to the fact that, as of 2002 alone, the company declared a...
«Cooker jar’ reserves» concept The ‘cooker jar reserves’ was a strategic technique that was used by Enron’s management to save what they had earned from a ‘rainy day’ using the means of storing extra earnings in reserves. The term ‘reserves from the cookie jar may also refer to a firm’s...
What is moral leadership and ethics? Moral leadership moves beyond a leader’s basic call of ensuring the performance of tasks. It seeks to define the ‘how’ of the process. Moral and ethical leadership is the expectation of a leader to offer direction to all followers regarding the acceptable conduct within...
The senior management teams are composed of the executive members of an organization having the top-most rank in the organization. They have the role of leadership and management within the organization. The role of management is achieved when the team plans, organizes, directs, controls, and staffs all the resources of...
Similarities and differences in ISO 9000 in manufacturing and service industries In manufacturing, ISO 9000 is normally introduced into a highly structured environment. Normally, these are people who already understand the importance of having worksheets or information systems that they use in production. However, upon implementing the procedure, it is...
Company Profile Bovis Homes Group PLC (Bovis Homes) is a leading home construction company in the UK, which is located in New Ash Green, Kent. The company started its construction business in 1965 and achieved significant growth. Its stock symbol is BVS, which is listed in FTSE250 on London Stock...
Abstract Summary The current paper is a summary of McCrimmon’s article, “Thought leadership: a radical departure from traditional, positional leadership” and Goleman’s article, “What Makes a Leader?” In the article, “What makes a leader?” Goleman identified emotional intelligence as one of the outstanding characteristics of effective leaders. His study involved...
Literature Review This paper examines literature articles intending to explore what has been researched in the area of organizational strategies. More light is shade on project management as a way of implementing organizational strategies. Organizational Strategies Simply defined a strategy is a calculated way of achieving a given objective or...
External forces for change of Flight Centre Flight Centre, an Australian travel agency, has experienced impressive market growth because of its effective management structure. The firm has taken advantage of the emerging technologies to expand its operations to Europe, North America, and parts of Africa. However, this has not been...
Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...
In 2006, Anthony Salim wants his Group to operate flexibly “in order to capture whatever opportunities may arise… on the axis between Australia, ASEAN and China” (case p. 2). Using module theory and evidence from the Salim Group case study, critically evaluate his chances of success Introduction In order to...
Are any employees of your company represented by labor unions or covered by collective bargaining agreements? Are any of these employees working outside of the United States? For now, Apple has no employees that are represented by labor unions or covered by collective bargaining agreements because they are considered to...
Introduction An entrepreneur is an individual who has the ability to turn what could be considered as a profitable venture to productive activity. An entrepreneur can be conscious, latent, or duty-bound (Burggraaf & FlöRen, 2008, p.40). Entrepreneurs are creative and innovative people who spend a lot of time building business...
Introduction Globalization has caused many threats and opportunities, which have caused firms, adapt their marketing strategies to meet these challenges and chances. Firms that respond with appropriate marketing strategies have found to help them improve their performance. While global market opportunities enable firms to access resources available worldwide, global threats...
Introduction Leadership styles can be defined in various ways in different contexts. Defining leadership styles is much like a lot of other aspects in life, where it would be very common to hear people giving answers that are as different and as many as there are people in the world....
Market Structure The company, Walt Disney Parks and Resorts Worldwide Incorporation, operates in the oligopolistic market structure. The company has unique operational strategies which can be equated to the ideals of oligopolistic strategies, characterised by few competitors dominating the global parks and resort business (Baumol & Blinder, 2011). Strong commitment...
Introduction Management and leadership are two key success factors of an organization. It is imperative that all individuals who are willing to take leadership positions to understand their superiors and subordinates. This would assist them in understanding the various leadership styles to apply in different situations. Ultimately, this would result...
What is your overall assessment of the applicant’s potential for a career in management? For the entire period he has worked at Midfield, Chaitanya has consistently demonstrated personal and professional qualities which have clearly made him stand out. His efforts have invariably yielded extraordinary results and as a result, he...
Introduction Rolex is a luxury watchmaker that focuses on making high-quality elite wearables. It focuses on combining classic designs with innovative technology and materials in its watches. The marketing strategy is brand-focused, building equity around it that translates into sales. All its products, marketing, and content are focused on privilege...
Abstract This paper aims at investigating transportation and logistics management in the oil industry. Two companies of the Sultanate of Oman, Oman Oil Company and Oman Shell Company, are chosen for the analysis. These companies demonstrate good results in the development of their transport and logistics services. Their experiences could...
Introduction Corporate social responsibility (CSR) can be defined as a sum of organizational activities aimed at the assessment of the organizational impact on a wider societal good and the subsequent measured and deliberate responsibility-taking process. The global economic crisis of 2007-2008 brought to the fore the importance of CSR as...
Making distribution decisions does not only involve data about the rate of products’ selling out; it also depends on forecasting future sales patterns on the basis of new marketing campaigns. The company should always be prepared for either expected or unexpected boosts in customers’ interest to Barilla’s products, so it...
Executive Summary The objective of this marketing plan report is to analyze the current market of SPAR Oman and recommend marketing mix strategies for improved competitiveness. Porter’s Five Forces analysis revealed a medium competitive rivalry from Carrefour and Lulu and a high supplier power. Rising demand for high-value halal food...
Real-World Scenario: Agility The following grids represent all stakeholders relevant to the case study under consideration, based on their power along with their interest in the project. Figure 1 illustrates the “perfect grid,” where all stakeholders are placed based on their supposed roles in the project (Thompson, 2018). Here, Rebecca...
Marketing mix According to Stone (2001) the marketing mix comprises four components commonly referred to the 4ps. They include the price, product, promotion and distribution (place). The marketing mix of the Fabulous Cosmetics was formulated using the SMART principles. Marketing objectives and goals The following are the specific marketing objectives...
Identification of the problem At this point, Gap Inc. faces various challenges that are related to the internal and external environment of this corporation; in particular, one should focus on the following factors: 1) the competition with other retailers; 2) the impacts of economic recession; 3) inefficiency of the supply...
Abstract Business competitiveness is attained if the management integrates appropriate managerial skills and makes appropriate decisions with consideration of the nature of products and services offered. This paper examines some of the issues that can contribute to organizations attaining competitive advantage over their competitors in the sports apparel industry. Marketing...
Introduction DaVita is an enterprise specialized in offering dialysis services. It was originally founded and managed by Victor Chaltiel but, after facing severe financial difficulties in 1999, the company offered the CEO position to Kent Thiry. Within the following six years, the new leader and his team achieved significant improvements...
Introduction Accounting standards are basic rules that must be followed while planning budgetary report that will be circulated to individuals, shareholders, and investors. Accounting standards incorporate essential rules and expectations, for example, the cost guideline, coordinating rule, full disclosure rule, income acknowledgment rule, administrative principles, and consistency. Cost accounting is...
Executive Summary Nestle is the leading manufacturer of coffee, which is the most consumed hot beverage across the world. The production of coffee involves agricultural cultivation and value-addition processes of manufacturing. Small-scale farmers in developing countries who sell their produce through wholesalers, intermediaries, and farmers’ cooperatives are the major cultivators...
Introduction Discrimination in the workplace is a very complex, but, unfortunately, quite common phenomenon. This kind of discrimination is driven by another multifaceted process – the integration of diverse workforce. Due to the increased diversity in organizations, many managers and leaders fail to address it appropriately and apply suitable management...
Introduction The contemporary economy is characterized by globalization, increased outsourcing of organizational functions, competition, and the need to establish information and knowledge-based organizations. This situation compels companies to seek cost-saving management models, for instance, the development of project-based organizational management frameworks and investing in technology. The goal here is to...
As a part of a team of Ford Motor Corporation, my task is to do a country risk assessment for Mexico for this year and clarify if it is reasonable to continue operating a franchise in this country. First of all, it is necessary to address the Office of the...
Analysis of the French Perfume Market The French perfume industry is one of the most difficult places to penetrate, establish a presence, and expect to get a share of the market from the point of view of new entrants like the Rasasi Perfume brand. French perfume makers had been mastering...
Executive Summary In the modern business environment, companies need to learn how to assess the macroeconomic dimensions that they operate within to determine possible weaknesses and threats that can either improve or limit business effectiveness. This report will focus on the evaluation of three components of PESTEL, including socio-cultural, economic,...
Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...
Psychological factors According to Talloo (205), an individual’s purchasing decision is influenced by a number of psychological factors such as beliefs and attitudes, motivation, and perception. Another psychological element relates to the consumers’ tastes and preferences (Schroder 56). Additionally, the decision to purchase the energy drink is also influenced by...
The company presented in the case study is The Soup Spoon, which has 21 outlets in Singapore. Although its menu mostly consists of soups, the customers can also purchase salads, sandwiches, and wraps. The company’s ambitions are strong, and the founders of the company aim to become “the Starbucks of...
SWOT Analysis of Red Bull Strength The Red Bull Company boasts of an integrated marketing strategy that shifts from traditional advertisements to conventional practical approaches that appeal mostly to generation Y. This segment of the population, comprising 16-29 year-olds, forms the largest share of Red Bull’s market, which has enhanced...
The development of technologies can lead to the era of technological unemployment. Today, automation plays a key role in managing operations and supply chains, and these concepts are associated with the future of work (Berger & Frey 2016; Brotchie et al. 2017). The purpose of this report is to demonstrate...
Executive Summary Segmentation, targeting, and positioning model have been widely used within different industries by diverse companies. Irrespective of their features, companies manage to promote their products effectively due to the flexibility and comprehensiveness of the model. The framework is characterized by helpful details that are relevant in the modern...
Brief History General Electric is one of the oldest conglomerates that are still actively present on the market. It consists of a wide variety of businesses and is involved in the production of a great multitude of items, resources, and services. The main segments of the company are focused on...
Executive Summary For companies to stay at the peak of their performance and to make their competitors struggle, retaining motivated employees who have positive attitudes is essential. High rates of employee turnover usually lead to additional expenses while also contributing to lowering the morale of those workers who are retained....
Introduction Problem Statement The business presented in the case study is a brick-and-mortar business, i.e., one that has a physical building (e.g., a store) and performs face-to-face marketing (compared to e-commerce where there is often no physical building). The business has a website that does not provide opportunities for online...
Executive Summary The purpose of the critical analysis was to identify a broader significance of marketing practices researched in the article “Customer Perception Towards Effectiveness of Floor Advertisements in Organized Retail,” by Shrivastava, Saini, and Pinto (2014). To achieve this goal, the evaluation commenced with a detailed description of various...
The effective management of an organization’s macro-processes goes a long way in determining its success. The notable macro-processes that an organization needs to take into consideration include customer relationship management, internal supply chain management, and supplier relationship management. Each of these three macro-processes is important to businesses since they facilitate...
Structure of the UK Sneaker/Sports Trainer Market The UK sneaker trainer market is one of the world’s biggest footwear industries. It has a large population of 65.64 million people who provide a ready market for the sports trainer. According to Baena, the marketing of trainer shoes has gone global and...
Introduction A supply chain is one of the most important systems for any company. It includes organizations, specialists, information, and resources that are involved in transferring a final product from a supplier to a customer. There are different supply chain activities that are closely interrelated. The example of the multinational...
Executive Summary Al Ghandi Auto Group holds a leading position in the UAE automotive market. In existence for more than 50 years, the company has established itself as a reliable brand that provides the highest-quality service, the best customer care, and the best overall value for money spent. The company’s...
The Coca-Cola Company is one of the brightest examples of cultural diversity, as this corporation works, operates, and signs contracts with people of various ethnic backgrounds. Perhaps, this factor remains one of the most important reasons for their success in the global market. Moreover, Coca-Cola always develops and supports the...
The Ocado Internet shop offers online grocery store experience for people living in the UK territory. Ocado was established in the UK over 16 years ago, and it is now serving over 580 000 customers in the country (Ocado Group 2017). The entire shopping process is conducted online, and Ocado...
Introduction Business organizations have different departments and segments that work harmoniously to ensure that every targeted goal is realized. The nature of such departments is informed by different factors such as an organization’s industry, mission and vision, and business model. Logistics and supply chain are functions undertaken by a corporation’s...
Operating exposure is the effect on the value of a firm arising from a change in exchange rates. These changes in exchange rates affect a firm’s cash flows of operation in the future (Connolly, 2006). When the exchange rates fluctuate, the relative prices that a firm also faces experience change....
Introduction The organization selected for the discussion is a business consulting company that operates at the state level and plans to expand its services and the customer base. The vision of this company is used by its leaders to provide the background for developing business goals and strategies and corporate...
Introduction The article provides a review of Margaret Whitman’s leadership (chief executive (CEO)) style for which her critics say was old-fashioned and not entrepreneurial. After announcing her plan to quit the company she had worked for 10 years and posted some of the best results that led to her ranking...
Executive Summary Corporate social responsibility encourages organizations and investors to conduct their operations in a principled way. Thus, corporate social responsibility enhances the image and growth potentials of business investments. However, the term social responsibility portrays different meanings across borders. This paper seeks to discuss corporate social responsibility from the...
PepsiCo is one of the leading food and beverage companies in the US and the world as a whole. It is involved in the production and selling of eighteen brands of beverages and snack foods and makes close to $98 billion in retail sales. PepsiCo brands include Pepsi Cola, Quaker,...
Contemporary medicine needs innovating solutions and effective organization of the care process. However, implementing innovation involves taking risks that have to be carefully assessed. Writing a business plan is usually the first step towards elaborating on a new initiative that helps to evaluate its strengths, weaknesses, and feasibility. While there...
Introduction Over the last few decades, multinational companies have faced serious issues concerning exploitation of workers. Additionally, multinational companies have been accused of unethical behavior in their overseas operations. Particularly, the companies have faced issues in their management strategies. The case study examines Mattel, Inc., which has encountered several issues...
Introduction The workforce, the workplace, and the conditions of the market in the 21st century are very different from what they were in the past. The modern market is driven by innovation, meaning that skills, knowledge, technologies, and practices are quick to become obsolete (Watson 2016). With the planet’s population...
Introduction In literature, there is an abundance of definitions of good leadership and examples of being an excellent leader. All these definitions differ slightly from each other, but they have one common point, namely, a good leader has the ability to motivate people to do even those things that seem...
Abstract The blistering rise of digital devices preconditioned the increased importance of IT technologies for the functioning of the majority of organizations and corporations. In this regard, the given paper is devoted to the precise investigation of the main aspects of a certain company that benefits from the exploration of...
Forms of Transformation Processes used by Companies and Their Relation to the Facility Layout Selecting the most appropriate transformation process and facility layout is one of the keys towards achieving success in the company’s performance. In general, there are many forms of transformation processes, and each has particular facility layout....
Social capital is critical in the creation of skills and future careers. In every society, there are gaps that result from the development of different community structures. Social enterprises typically exist to fill the societal gaps. ENVIE and ACTIF were organisations that begun operations to provide skills and employment to...
Introduction Organisational behaviour (OB) is more than just a totality of individual employee job performances. It comprises the aspects of corporate culture, such as shared values; personal and organisational discipline; both task-specific and non-task specific practices; relationships among employees of all levels, etc. (Li, 2015; Mawoli and Babandako, 2011). The...
Introduction Whistleblowing is conducted in accordance with Frankena’s four basic requirements for ethics that include avoiding evil, preventing evil, eliminating evil, and doing good (Grace & Cohen, 2010). In that regard, whistleblowing is more about an individual’s moral judgment than it is about clear requirements that obligate individuals to reveal...
Organizational Structure Definitions from an arts management perspective (Parker, 2012): The mandate is an authorization of an arts organization to perform particular actions (e.g. provide education, mentorship, leadership, and other services) as well as to serve clients coming from all existing artistic fields with any budget. Mission (mission statement) is...
Expansion for a U.S. firm is an excellent opportunity to increase the brand’s strength as well as develop its potential for increasing profitability. However, there are a plethora of factors that could undermine the success of an American firm abroad if it does not take into account certain crucial aspects...
In the increasingly complex healthcare settings, more people recognize the role of management in achieving organizational goals (Buckbinder and Shanks 25). Managers in healthcare organizations provide effective organizational leadership and help coordinate the actions of healthcare personnel to deliver high-quality care. Such leadership is based on the knowledge of the...
ERP is a single kit of computer applications that aggregates the processes within the organization. The system allows furnishing a holistic view of the business where the database is unified and integrated. The AIS has developed into a profound and extensive system with the help of the ERP. Moreover, the...
Executive Summary The New Balance Company is attempting at entering the environment of the global economy with its latest Men’s 611 brand. However, competing with the brands that have already become household names is bound to be rather tricky. Therefore, the firm will need an elaborate branding strategy and an...
Ethics Audit: Key Stages of the Process Institutionalizing ethical standards in an organization setting is an essential step toward creating the environment in which a company can not only operate but also thrive. Ethical principles are required to build a competent communication strategy, make decisions at the corporate level, and...
Outsourcing and Offshoring Although often used as synonyms, outsourcing and offshoring are, in fact, quite different from each other. Outsourcing typically presupposes buying certain services from a different company, whereas offshoring means shifting the services of a company to a different location (Hearh & Kishore, 2009). In addition, outsourcing can...
Introduction Three candidates were referred for the Human Resources Director post. However, the best finalist for the job was Shawanda Jackson. Ms. Jackson was chosen as the qualifier using a well-planned strategy. The other two candidates, Mr. Sam Fein and Ms. Lola Vega were similarly remarkable, but they would not...
Introduction This is a diversity management strategy report for Aramex as a multinational corporation (MNC). It is expected that the strategy will enhance Aramex’s competitiveness in the global economy. The report clearly explains the principles of diversity management for the Aramex, identifies the challenges faced by the company in introducing...
The case study, Dilemma at Devil’s Den, presents us with numerous organizational challenges. The foundation of the case is on ethics, morality, and individual’s system and the manner in which it impacts on his/her perceptions and behaviors. The structure of the case study looks at the impacts of rewards and...
A complete integration of the four business and location strategies by Unilever, a giant global corporation has seen it uniquely maintain a lead in the share of the market and a strong position against its competitors in the field of consumer goods and household favorites for many years. These strategies...
Executive Summary Burberry is a multinational corporation that specializes in the production of apparel, accessories, and cosmetics. The company is famous for the manufacture and distribution of trench coats. Burberry has outlets in the United States, Asia, Europe, Australia, and Africa. It runs a promotional campaign dubbed “Burberry Bespoke”, which...
How can Wrist & Rye improve its functioning and attain higher revenues by choosing an online marketing campaign? Wrist & Rye is a specific company that is focused on the creation and distribution of jewelry for men who adhere to a particular lifestyle. However, at the moment, it needs a...
Metrics of Success There is a multitude of metrics in the article that show the success of the Bellevue Mall. The first is that the price per square foot of store space in the mall is three times higher than average. The perceived decline of physical retail could lead a...
Fast food companies and chains should embrace the most appropriate business models depending on the products marketed to the consumers (Min 16). Yashinoya is one of the leading fast food chain stores in Japan. The multinational corporation was founded in the year 1899. It markets beef bowl to its customers...
What problems or inefficiencies did the founders of PassAct see that led them to start a new firm? In the middle of 90th, Louise Rawlings and James Blevins were employed in the trade for the main dealer of electronic units. They noticed firstly a precise irritation met by scientists at...
Abstract Mission and vision are important aspects of the company’s corporate image. However, their role is not limited to communicating the company’s intentions. When accompanied by sound planning, mission and vision improve the performance of the organization on several levels and increase the effectiveness of managerial practices. Fundamentals of Planning...
Internal business process perspective Internal-business-process-perspective entails identification of various processes which are critical in a firm’s effort to attain the shareholder’s and customer’s objectives (Lessem, 1998, p.140). Through incorporation of internal-business-process-perspective, a firm’s management team is able to identify the core operational processes which require to be improved. The resultant...
Abstract The paper presents the analysis of business concept applications on the example of a big Canadian company Shoppers Drug Mart. A systematic literature review provides information on retail networks and the peculiarities of their functioning. It also proves the importance of using diverse strategies such as measurement of distribution...
