Digital Equipment, Scotland: The VLSI Story

Introduction Memo : The intention of this report is to update the Managing Director of VLSI about the managerial attitudes to a structural change of recent organisational development and addresses how the management team would to coup with the proposed change to improve communications and maximise operating efficiencies throughout the...

The Challenge of Long-Term Strategic Planning in the Modern Business

Abstract Experts and discipline intelligentsias continue to fill this field with views and ideologies some garnered from experience or newly developed or old recycled models. Unfortunately, no matter how well drafted the desired course in company operations is, it is subject to the business environment. The type of market, economic...

Economy and You. Electrical Engineer Professional

Introduction Career choice is considered to be an important step in everyone’s life. Job is an integral part of human activities and it should be balanced with one’s interests and mentality. To achieve global goals and make a successful career it is necessary to make a right choice evaluating personal...

The Application of Home Automation System

Abstract This is a report that deals with all kinds of information related to the application of home automation system. The paper has been structured to see the possibilities and the process for the installation of home automation system. The matters related to its advantages and disadvantages are well discussed...

Managing International Business Environment

Analysis Business Environment consists of factors such as political, macroeconomic factors. Managing business environment is essential for promoting growth and profitability of the business and it involves decision making and strategic planning. In this context, the crucial decisions that the management has to make include setting targets for business besides...

Performance Appraisal and Human Resource Management

Introduction Human resource management is a very crucial function in any modern organization that seeks to achieve its objectives including the task of ensuring that employees are motivated by use of effective performance appraisal techniques such as reward schemes. This is because people are the most important asset an organization...

The Construction Industry in Australia.

Introduction As a crucial driver of Australia’s economic activities, there are over 200,000 businesses in the building and construction industry, and these offers employment to 700,000 Australians; which is close to 7.5 percent of the country’s workforce. In addition, the industry contributes to a 5.5 percent of the nation’s GDP,...

Shoelace Manufacturing Company’s Supply Chain Management

Introduction The world of business in the twenty first century is getting more and more competitive as time goes by. The concept of globalization and free trade has only increased the issue further. This is true for any sector in the market which includes manufacturers, retailers, wholesalers, and service providers....

Hong Kong Ocean Park’s Resource-Based Management

Introduction Hong Kong Ocean Park is the biggest park of attractions and entertainment in southeastern Asia. Being marine-themed, the park‘s average attendance is approximately 4 million per year. Several factors promoted to the process of the park’s redevelopment, such as the close competition by Hong Kong’s Disney Land and Asia’s...

Cost and Value Management: A Comparative Analysis

Introduction Cost and value management plays a crucial role in organizational performance and successful market operations determining the allocation of financial resources and controlling spending. Cost management allows companies to control and report their earnings and provides them with continuous control of costs. To ensure proper utilization of accounting information,...

Sony: Marketing and Business Analysis

What have been the key success factors for Sony? Sony Corporation is one of the worlds’ most recognized and respected companies. Since its humble inception as a radio repair shop in 1957, it has now grown into a huge multinational with interests in electronic items, multimedia, music, films and televisions...

Apple Computer, Inc.: Strategic Management

Introduction Strategic management aims at identifying best growth opportunities and creates defenses against threats to its competitive position and future performance. An analysis of the internal and external environment of an organization is very important for strategic management. The internal environment factors of the firm include its Strength(S) and Weakness...

Frito Lay: Control Measures

The greatest want of any organization or corporate body is to ensure that it meets its objectives and maximize all the available opportunities. This is only possible if the management is able to monitor the performance of the entity with comparison to the predetermined standards and take the necessary action...

Studying Organisations: The Hawthorne Experiments

Introduction The Hawthorn experiments marked a new direction in research of motivation and productivity. More than half a century has passed, and productivity remains a concern of management. Labor conflict continues wherever bosses are not fair or considerate of worker’s needs. Design of work tasks continues to be studied, systems...

Innovation and Creativity in Management

Introduction A critical analysis of the case study ‘Photovoltaic Breakthrough’ has been performed in this paper. The case relates to frameworks and concepts of innovative management concepts at a Palo Alto Research Centre. The company was formerly called Xerox PARX and it has a very innovative product related to photovoltaic...

A Paradox: Standard Account of Whistleblower by Michael Davis

This research paper would present the paradox of whist blowing that is investigated by Michael Davis and according to the author himself; the paradox is used to suggest an inconsistency- between theory and the facts. The theory about the standard whilst blowing and the paradox I just not about whist...

Risk Management in Security and Criminal Justice

Introduction In any profession, there are several risks at hand that are inevitable. Especially for people in the security and criminal justice sectors, their responsibilities revolve around various risks that need to be managed effectively, unless they want to expose the lives of other people and themselves to various dangers...

KPMG Company Annual Report Critical Analysis

Introduction KPMG is one of the most renowned and largest organizations in the world which provides professional services to its client companies and shareholders (Gostick and Elton 14). The relationship chain of KPMG exceeds over 145 countries. Its name has been set according to the four names of the partners...

Social Responsibility in Toyota

Introduction Corporate Social Responsibility, also known as corporate citizenship, results from business organizations considering societys interest and taking responsibility for all the impacts, whether negative or positive, of their activities on their employees, customers, communities, shareholders, suppliers and the environment. The responsibility in this case extends the legal obligations aimed...

Poka-Yoke Proofing in Non-Manufacturing’ Systems

Introduction Quality as a means of creating and sustaining a competitive advantage has been widely adopted by both manufacturing and non-manufacturing organizations. This strategic stance has been fuelled by the growing attention to strategic quality arising from the international successes of Japanese and other South Eastern Asian countries. Poka Yoke...

Outsourcing in India: Cheap and Reliable.

Introduction Outsourcing entails constricting through erstwhile establishments to carry out business dealings that are deemed “non-core” as well as “non-revenue” producing in the direction of the business dealing. Establishments utilise “outsourcing” facilities on behalf of tasks, for instance “payroll”, invoicing and so on. While these practices may perhaps be achieved...

Alessandra Rich Fashion House’s Launch of Menswear

Executive Summary The paper presents an overview of Alessandra Rich fashion house, including brand identity, a brief competitor analysis, and a target market. Further, sustainable production is discussed, including sourcing, distribution, the critical path, and the supply chain strategy. Special emphasis is made on the ways of reducing the environmental...

Business Analysis: Population and Sampling Techniques

Population and Sampling Techniques Business research equips organizations with sound evidence supporting their decisions or enabling managers to develop forecasts. The exploration of employees’ attitudes towards projects, events, decisions is also an important part of big companies’ functioning since people’s perspectives have a considerable effect on organizations’ performance (Chakrabarti &...

Du Firm’s Possibilities for Expansion Outside UAE

Introduction Emirates Integrated Telecommunications Company is a vibrant and multiple award-winning telecommunication service in the United Arab Emirates, which is more commonly known as Du. It has more than 9 million customers providing mobile, fixed-line, broadband internet and Home services using LTE network (“Company Overview”). The company is the second...

Apple Inc.’s Market Strategy and Brand Position

In the modern economy, brands play the role of global communicators between sellers, products, and buyers. Branding embodies a special technology to create consumer-based and trust-based symbolic associations and informal connections that expand relationship marketing capabilities. With the help of brands, manufacturers not only inform consumers about the key values...

Research in Motion Firm’s Governance and Accountability

Introduction Research in Motion (RIM), also known as BlackBerry nowadays, once was a leading designer and manufacturer of mobile communication technologies based in Waterloo, Ontario. The company’s most successful and distinguished product was the BlackBerry phone. It was among the first to provide users with access to the Internet and...

Kingspan Insulated Panels Company’s Challenges

Introduction Kingspan Insulated Panels, part of the Kingspan Group Plc, has established a leading global position in design and manufacture of high quality Insulated Roof, Wall and Façade Systems for the construction industry. King span’s range of insulated panels has been successfully used across the globe on retail, distribution, commercial,...

Attracting, Recruiting, Retaining Talented Staff

At the beginning of the 21st century, companies try to attract and retail top talents. The “best practice” approach is based on belief that there is a set of superior HRM practices which, if adopted, will lead to better organization performance. This approach is widely used by organizations because it...

Mike Bike Advanced Firm’s Business Plan

Mike bike advanced (MB-A) is a stimulating system business that entirely deals with computers. It can also act as an interactive tool that can be used in learning business subjects. Its practical decisions are based on real-world modeling. MB-A is a bicycle-making industry in Evehwon which manufactures real cool and...

Budweiser: Industry and Competitors

Budweiser is an American-style pale lager produced by Anheuser-Busch InBev SA/NV, a large multinational beer company with headquarters in Leuven, Belgium. The producer is investing vast amounts of money (as much as $449 million) into the marketing of the beer, which makes Budweiser the most advertised drink in the United...

Human Resource Management: Benefits and Key Issues

Introduction Proper management in the modern business environment is a significant criterion that largely determines the success of a particular organization and its recognition in the market. One of the aspects of heads’ work is the control over personnel, in particular, the distribution of immediate duties. The significance of this...

Globalization and Corporate Social Responsibility

Globalization has changed the way businesses interact with their clients, compete, and develop corporate strategies. Through globalization, companies can reach customers globally and sell their products or provide services to a more significant number of individuals. While this establishes a better opportunity for development and financial gain, it also pressures...

Changes in Google’s Employee Selection System

Introduce the case briefly by providing an overview/summary of what is happening in this situation Google is one of the largest digital corporations, and today, the company occupies a leading position as an information search engine service. In addition to this activity, the company is involved in a number of...

Analysis of McDonald’s Corporate Culture

Introduction Any reliable organization is characterized by its unique corporate culture that may be regarded as a combination of particular elements, such as the organization’s values and symbols. Corporate values and beliefs are the core of the organizational culture that forms the fundamental standards of the company’s goals achievement (Gagliardi,...

Using Cost-Volume-Profit Analysis to Forecast Costs and Profitability

The management of corporate financial assets and especially the assessment of changes in costs per a specific volume of a product is an important step in increasing the corporate profit margins. Therefore, tools for analyzing the current situation and locating possible scenarios for the development of the present cost-related situation...

Responsibility Accounting, Managerial Action and ‘a Counter-Ability’ Article Critique

Summary Responsibility accounting has a direct effect on the direction and outcomes of decision-making in the corporate environment. Therefore, studying how it influences a managerial action and how it can be utilized to improve decision-making in the organizational environment is critical. The study by Lennon (2019) seeks to research the...

Impression Management Strategies and Cultural Differences

Introduction The world of business is continuously improving, and organisations, as well as their leaders and managers, must work hard to succeed. Nowadays, there are many tactics to control people and information. Impression management is one of such processes, the essence of which is to influence human observations and opinions...

Adaptive Leadership Theory Analysis

Adaptive leadership is a leadership concept that implies effectively responding to change that impacts the industry that a leader works in to ensure sustainability and development. The adaptation in regards to the requirements of the environment implies anticipating the changes and preparing the followers to ensure that they can respond...

KIPP Baltimore Agency’s History, Structure, and SWOT Analysis

Introduction This analysis of a nonprofit agency will review KIPP Baltimore, a branch of a college-preparatory school network located in several parts of the United States, KIPP (Knowledge is Power Program). The report will discuss the organization’s history, structure, leadership, culture, and external relations. Then, an investigation of KIPP Baltimore’s...

Leveraging Social Media in the Luxury Industry: Recommendation for Dior

Introduction Across the world, luxury fashion is a dominant sector in the luxury industry since it registers consistent growth in sales and profits. According to D’Arpizio et al. (2019), over decades, the growth of sales in the luxury fashion has increased by about 6% from 76 billion euros in 1996...

Concept of Strategic Decision

Summary In the context of strategic planning, organizations are expected to make decisions targeted at achieving profitability and maximizing their operations. Thus, by making clear the long-term goals and visions of a company, the management has the opportunity to align the short-term tasks and responsibilities with a broader mission. This...

Economic Costs of Waiting Lines

To perform an economic analysis of waiting lines and define their economic costs, it is necessary to consider several variables. These include the waiting cost per period for each unit, the average number of units in the system, the service cost per period for each server, the number of servers,...

Boston Beer Company’s Corporate Leadership: Strategies and Impact

Boston Beer Company has a myriad of top executives who hold several key positions in the company. The company’s President and CEO, in charge of all operations and chief decision-maker in terms of fiscal policies. With an average term that spans 8 years, Boston Beers provides a longer tenure than...

Digital Marketing in Fashion Industry

Introduction The fashion industry is one of the most competitive yet very lucrative businesses in the developed economies. According to Kingsnorth (2019), it is estimated that about 1,875 fashion retailers in North America and the European Union were forced to shut down because of their inability to sustain their operations....

Transforming the Texas Plant: Potential Solutions to Operational Challenges

The “Transforming the Texas plant” case presents several important problems that may be of everyday occurrence at the workplace. That includes abuse of power, organizational behavior issues, the establishment of leadership and a healthy corporate environment. With the example of this particular case, it is easier to come up with...

Avast Software: Company Analysis

Executive Summary Avast Software is a globally recognized multinational company and leader in the area of providing cybersecurity solutions for individual customers and businesses. The company, which serves users in Europe, the Americas, Asia, and Africa, has been demonstrating stable financial growth. As the leader among its competitors, Avast is...

Stella McCartney’s Falabella Bags: Creating and Capturing Value Through Bags

Introduction Stella McCartney’s Falabella bags have become an iconic product despite the industry’s scepticism regarding the reduction of the use of animal-sourced materials. Its success is attributed to the fact that the accessory was issued as an opposition to the traditional view of luxurious handbags and also introducing new materials...

Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper

Coca-Cola Coca-Cola’s product portfolio is extensive, including over 500 brands. The most popular of these are Coca-Cola, Fanta, Sprite, Diet Coke, Fresca, and Simply Orange. Regarding the place component, the vast distribution system of the company allows it to sell its products in over 200 countries. The prices are low...

Transformational Change: Case Study

Transformation can be challenging for any organisation, regardless of its size, the target market, or experience. To assist the management in the process of transformational change, scholars have developed a number of models that help to plan and implement change in any organisation. The two organisations that will be considered...

Persuasion Principles to Promote Compromise

Concrete Experience and Reflective Observation My desire to become the best leader for my team made me read recent studies and visit several online courses to understand what steps and strategies can improve our company. In the list of available ideas and recommendations, my attention was paid to compromise and...

Motivation Theories: Explaining Individual Behavior and Performance

Understanding the factors that motivate employees to perform and deliver better results is inherent to successfully manage organizational issues and meeting the set goals. However, motivational theories are numerous and varied, providing different perspectives on how staff members can be encouraged to perform better and attain stellar results. Although delivering...

Organizational Change’s Effect on People

Concrete Experience and Reflective Observation I have been working for more than thirteen years as a successful leader managing people and organizing their functioning in the most effective ways. At the moment, I am a section leader for the Mixing Department at the Bridgestone Aiken plant. There are 191 employees...

Employee Training and Its Benefit to the Organization

Concrete Experience and Reflective Observation Motivation and engagement are vital issues that I face in my work as a supervisor, and I think that this largely depends on the type of training that a company provides to its employees. Training of employees is the process that requires continuous attention from...

Servant Leadership’s Impact on Organizational Culture and Employee Engagement

In every company and organization, the central role belongs to its leader as he or she is responsible for its prosperity and success. There are different kinds of leaders, and it is hard to disagree that the best leaders are the ones who care about their employees. The purpose of...

The Walt Disney Company’s Organizational Culture

Introduction Organizational culture is a multifaceted phenomenon that is also difficult to define. Generally, it consists of the elements that can characterize an organization’s beliefs and values, as well as its key practices and principles (Warrick, 2017). The Walt Disney Company (2019) vocally upholds the significance of creativity, but its...

FedEx Corporation’s Leadership Experience Interview

About the Interviewee Claude R. who is among the key financial officers of FedEx was born in Jackson. Almost eighteen years ago, he graduated from the University of Mississippi and started his career in goods delivery (FedEx, n.d.). During that period, FedEx was a young and promising company providing freight...

Corporate Social Responsibility & Business Ethics

Introduction Conventionally, businesses are primarily created as profit-making entities, thus the majority of decisions seek to maximize the shareholders’ investment. However, the assumption that organizations exist solely to make money has changed over time with the emergence of the idea that such entities have some responsibilities to society. This premise...

Starbucks’ Strategy to Enter Abu Dhabi’s Market

Introduction Starbucks is a globally renowned organization with close to 50 years of operation having been incorporated as a retail shop in Seattle’s Pike Place in 1971. The company has branches in approximately 30,000 locations evenly spread in many countries around the globe (Taecharungroj, 2017). Starbucks was started by three...

BRL Hardy Company’s Strategic Options

Introduction BRL Hardy is a merger of two wine companies BRL and Hardy that was established in the year 1992. Operating within the wine industry and setting high goals can be challenging for every organization, and BRL Hardy faced specific issues in terms of creating a global wine brand. Globalizing...

Leadership Theories and Examples

Trait Leadership Definition/Characteristics The timeframe in which the theory was popular is between the 1880s and the middle of the 1940s. According to it, one can be born a leader; thus, no further efforts would contribute to the development of the needed skills (Nahavandi, 2015). Trait leadership theory takes into...

Employee Motivation and Involvement Types

Employee motivation and involvement have been a long-debated topic in the workplace. Whereas some critics state that issues revolving around the topic give employees too much entitlement in the workplace, others agree that the subject is essential in ensuring employees are as productive as possible. There are several ways companies...

Multinational Companies’ Marketing in Vietnam

Expansion Opportunity Entering the Vietnam market was a rather controversial decision due to the presence of the factors such as corruption and bureaucracy. However, the opportunities that an educated workforce and comparatively low production costs opened for MNC in the economic setting of the Vietnam market made the specified endeavor...

The Impact of Globalization on Markets: Levitt’s Standardization

Summary The process of globalization has affected modern economic relationships on a range of levels, including changes in the market system. In his article, Theodore Levitt reviews the effects that globalization has had on markets. Providing an interesting retrospect into the market relationships in the early 90ies, the article indicates...

Leadership & Management: What the Future Looks Like

The success of any organization will depend on the existing business model or strategy. Companies can introduce effective leadership styles and produce goods or services that will compete efficiently in the global market. The concepts of success and failure are critical for managers who want to take their firms from...

Sunrun Inc.’s Company Analysis

Sunrun, Inc., headquartered in San Francisco, California, is an energy-based service provider founded by Edward Fenster, Robert Kreamer, and Lynn Jurich in 2007. Through its vision, mission, and goals, Sunrun focuses on powering the world with clean and sustainable solar energy attainable through innovation and expert service delivery. Sunrun’s vision...

Apple Inc.: Marketing Principles and Practice

If you are wondering what Apple principles and advertising strategy are or how they plan their social media campaigns, you are at the right place! Keep reading to get some inspiration for your paper with the help of our essay example. Apple Marketing Analysis: Introduction Today, Apple Inc. is one...

Opening Your New Dunkin’ Donuts Locations

Introduction The nature of the Dunkin’s Donuts’ system is determined not so much by its constituent elements but by their relationship between each other and each element individually with the system as a whole. These relations form the structure of the system, the main purpose of which is to ensure...

Role of Ethics Within Leadership

Ethical leadership involves embracing practices that comply with the set moral beliefs and values, such as observing the dignity of others and respecting people’s civil liberties. Ethics refers to concepts such as trust, equality, integrity, and charisma (Grandy & Sliwa, 2017). Complying with some laid-down ethical principles results in ineffective...

Manager vs. Leader: Roles, Skills, and Impact on Staff

The words “manager” and “leader” are often used interchangeably, but they mean different things in a corporate environment. If a person is a manager, they occupy a particular position in an organization that places specific responsibilities on them as well as a duty to oversee subordinates (Algahtani, 2014). Leaders, in...

Bean-Coin: Vegan Website Currency for Healthy Food Activity

The suggested currency is called “Bean-coin” and it is a currency for vegan website activity. It is backed by the commodity such as ready meals sold by the website. The website awards users with a certain amount of currency for substantive activity such as posting, sharing, and commenting on posts...

Quantum Energy Marketing Plan: New Drink Launch

Executive Summary The present paper outlines a marketing plan for an up-and-coming fast-moving consumer goods company, Quantum Energy. The company intends to launch a new product, Quantum Energy drink, that is projected to stand competitions against the most serious market contenders such as Pepsico, Coca-Cola, and Monster. To make it...

Burger King Company’s Marketing Mix Evaluation

Introduction Nowadays, the fast-food industry is facing many challenges resulting from consumer preferences and government regulations. Big companies need to consider healthy diet trends, but, at the same time, keep in mind the costs of production. Therefore, the issue of gaining and maintaining competitive advantage becomes especially relevant. In order...

Intel Corporation’s Social Media Policy

Introduction Intel Corporation is one of the largest technology companies, invested in a variety of sectors ranging from chip and computer parts manufacturing to data storage and processing. Therefore, the company recognizes the tremendous role that social media plays in daily lives and the technology sector, which is partly the...

Chick-fil-A Fast-Food Network Brand Analysis

Introduction The analysis of this or that brand depends largely on consumer interest in specific products and clients’ satisfaction with the services provided. Based on customer demographic data, it is possible to analyze the Chick-fil-A fast-food network and compare some data to compile a relatively accurate picture of people’s preferences....

IKEA Strategy Analysis for 2013-2018

IKEA Strategy Analysis: Introduction IKEA is one of the most well-known global furniture retailers nowadays. It was founded as a small, local business in 1943 by Ingvar Kamprad in a southern province of Sweden (Lewis). By 1956, the company became highly competitive due to a newly introduced ready-to-assemble furniture technology...

Organizational Change: Strategies for Success

Change is an essential part of any organization. Without progress, a company is doomed to a failure since it is crucial to adjust to the ever-changing requirements of quality, as well as learning to meet the new needs of the target population (Judge, 2013). Therefore, learning to promote organizational change...

United Airlines’ Employment Ethical Dilemma

Introduction Sexual harassment in the workplace is one of the most heinous and underreported crimes in the world. The rising effectiveness of awareness campaigns, the popularity of the #MeToo movement, and the increasing attention from the media and the press have managed to turn the tide and bring about the...

Strength-Based Leadership in Nursing Management

Strength-based Leadership I believe that my communication skills and a general sense of emotional stability are two of my greatest strengths. My communication skills are linked to my ability to listen and speak well with my colleagues and patients. They have also been instrumental in helping me to assess patients’...

Organizational Behavior and Human Resource Management

CRM – Provide an example using the CSR (Corporate social responsibility ) Model Customer relationship management is a concept that, when applied properly, creates value for all stakeholders, including both suppliers and customers. However, it also harbors certain ethical issues that may complicate the outcome. The easiest way to illustrate...

Qualitative and Quantitative Risk Assessment Methods

Risk Categorization Risk categorization is an important aspect of the risk management framework. For organizations, a risk management framework is the procedure of recognizing and attempting to moderate risk occurrence. Risk can occur in numerous forms, which include integrity risk and competitive risk (Debono 16). Consequently, risk can be inadvertent...

Operations Management: Key Factors and Best Practices Explained

Importance of Operations Management Operations management is critical for any business because it can be used for effective and efficient work that ensures the possibility to meet the overall business objectives and reach successful performance. To prove this fact, it may be advantageous to consider the ways the most typical...

Employee’s Job Satisfaction: Emirates Group Case

Executive Summary This study aimed at examining the relationship between communication, as an independent variable, and job satisfaction, as the dependent variable. The study analyzed previous studies on communication and job satisfaction in a bid to establish any relation between communication and employee job satisfaction. Also, the study looked at...

The Competitiveness of Saudi Pharmaceutical Industry

Introduction Preface The pharmaceutical industry is a complex, potent, and greatly globalized industry. It allocates the majority of its resources to the process of drug discovery, manufacturing, marketing, and logistics (Halliday et al. 1997). It needs high research and development (R&D) expenditures and extensive regulation of its products compared with...

UK Business Sectors & Policies: IT, Tourism, Finance Analysis

Executive Summary The following report consists of two parts. Part one of the report identifies three business sectors in the UK and explains their value to the UK economy. The chosen sectors are information technology, tourism, and financial services. The report details the industries which are connected to each of...

Motivation and Performance in UAE Construction Industry

Abstracts As the construction industry grows along with the economy, UAE construction companies are striving to succeed amidst steep competition to deliver projects by the required cost, meet deadlines, and provide high-quality work. The sector requires a motivated and robust workforce, effective and resilient project teams with flexible and supportive...

Change Management Simulation and Lessons Learnt

Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that...

Wal-Mart Company’s Growth and Organizational Theory

Introduction Sweeping demographic shifts, technological advances, competition, geopolitical realignments and other related pressures are combining with security concerns, changing customer preferences, expansion urges and organizational governance to generate momentous pressure for organizational change (Kotter 96; Howard 3). A diversity of studies (Haveman 20; Kotter 97; Amburgay 55) have found that...

Implementation of the Corporate Social Responsibility Strategy

Summary of the Chapter Corporate social responsibility (CSR) is a relevant initiative towards promoting new social actions. The chapter explains why corporate culture supports the business goals of many organizations. This corporate culture should be “aligned with the organization’s strategic intent” (Steiner & Steiner, 2012, p. 170). Every business should...

Red Bull Brand’s Integrated Marketing Campaign

List all the ways that Red Bull’s promotional efforts are unique from the mainstream Sports sponsorship The Red Bull brand has been proactive in sponsoring different sports events across the globe. At present, the brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake...

Why Is McDonald’s Revenue Decreasing?

Why is McDonald’s revenue decreasing? Is it because of service quality? Is McDonald’s losing customers? What is wrong with their strategy? Find answers to these questions here! Reasons behind McDonald’s Decline in Sales McDonald’s used to be a popular place for families and children to enjoy a meal at a...

Validity of the Marketing Mix Model

Abstract The research report is based on judging whether or not the Marketing Mix is a valid option used in companies for marketing purposes or not. The detailed study takes reference from multiple sources which include credible authors’ research papers and one to one interview. The marketing mix model has...

Analyzing Airline Pricing Strategies and Their Impact on Consumer Rights

Introduction As indicated by the case study, the main problem evident in the airline industry today is a lack of financial discipline which, when combined with its over-optimism as seen in the case of numerous willing entrepreneurs looking to own their own airline, has created a situation where profitability is...

Organisational Behaviour Impact: Hong Kong Airlines Limited

Introduction Background information Organisational behaviour has become one of the most important areas of research as scholars seek to find its relevance in improving the performance of organisations. Several scholars have defined organisational behaviour in various ways. Singh (2010, p. 78) defines organisational behaviour as “The study of human behaviour...

Marketing Management Strategies in Leading Global Corporations

The Role of Marketing in the organization Shell Oil Company is a global group of energy and petrochemicals organization that specializes in producing oil, natural gas, and chemicals. The company’s major production and exploration units are located in the deep waters in the Gulf of Mexico with origins in Anglo-Dutch,...

AirAsia Company’s Business Excellence

The rationale for selecting AirAsia The basis for picking AirAsia as the low-cost company for the study is due to the competitive nature of the South Asian market (Heracleous, Wirtz, & Pangarkar, 2005) The new entrants into the market like Malindo Air who seem to duplicate the company’s strategies have...

Understanding Shareholding vs. Stakeholding in Management Theories

By claiming that stakeholders are involved in an exchange relationship, the authors mean that they are both affected by companies and have an impact on the companies, as stakeholder groups provide the companies with certain contributions and expect to receive the bonuses they need in return. For example, the general...

Gibbs’ Reflective Cycle: Reward to the Employees

Reward Reflection In this reflection paper, the researcher used Gibbs’ Reflective Cycle to analyse how reward should be given to the junior employees and top executives. Description of what happened Reward is one of the most important factors that define employees’ motivation. According to Lindenau-Stockfisch (2011), employees tend to work...

Leadership Concepts: Theory and Critical Discussion

Introduction Leadership is a concept that has long been studied, yet there are still no guidelines or at least a clear definition of this skill. Every business needs a leading individual or a group of people who would shape the company’s policies and define strategies. Despite the traditional understanding of...

Business Communication Aspects

Introduction According to Shrivastava (2012), communication is defined as the process of transferring information from one person to another. Communication can be written, verbal or non-verbal. Effective business communication improves productivity, efficiency and minimizes errors. This paper discusses some aspects of communication and how they are relevant to business today....

Developing Professional Practice

Explain what you think it means to conduct yourself as a ‘professional’, not just generally but with specific reference to ‘professionalism’ within the HR function. Professionalism is a concept that cannot be defined in one term. Considering professionalism within different professions, each new definition will be different from the previous...

International Marketing: Personal View

Introduction When I was enrolled to pursue a course in international marketing, I thought the knowledge would not be usable until I am employed. However, that has not been the case as I have found the course applicable in my daily life. Unlike earlier days, when I could ignore matters...

Jones-Blair Company’s SWOT Analysis

Internal Strengths SWOT Quality and experience Sales and Services Market Internal Strengths Jones-Blair Company is known for providing the best quality products. The Company follows ISO 9001:2000 quality system and has an additional lab which performs quality assurance tests (Jones-Blair, 2010). Jones-Blair company was founded in 1928 and has mastered...

General Motors Operation Analysis: Project Management

GM’s portfolio of projects with project type matrix and project life cycles Project portfolio is also referred to as the company’s aggregate project plan. Its primary purpose is to define whether the organization succeeds in managing all the projects it has. It is made to see whether the company is...

Critical Thinking in Decision-Making: Avoiding Workplace Fallacies

Everyday we are dared to make proper decisions, normally with limited ideas under serious time restrictions; this requires critical thinking. Critical thinking is a type of thinking that occurs as a result of correct estimation of the arguments and evidence and thus coming into conclusions that are optimal by the...

Strategic Business Analysis of Pearson PLC and Organizational Dynamics

Pearson PLC is the leading education and book-publishing company in the world, and it is headquartered in London. Since the establishment of the firm, various management teams have been focusing on adopting the most effective approaches to realise excellent performance outcomes. Organisational capability can be defined as the ability of...

Economic Influence on Talent Management & Globalization’s Role

Discuss how the economic environment has influenced the need for talent management practices Several economic issues have increased the need for talent management practice. The most recent economic issues are the recession that influenced the entire world market, it is important to note that with the right people in the...

Coca-Cola Company: Capital Asset Pricing Model

Estimated Beta Coefficient Based on data from Coca-Cola stocks and the market index, the beta coefficient can be taken to be 0.57 (Yahoo Finance, 2011). In order to arrive to this answer, several concepts have to be considered. One of these is the stock value, which has to be computed...

McDonald Corporation: Operations Management and Productivity

Introduction Operations management is a key aspect in an organization and centers on planning and control of an organization whether a product or service through study of concepts from several engineering angles such as design, industrial and management which comprises information systems, production and accounting. Customers of different companies order...

Business Ethics Role in the Organization

Introduction Ethics in the office is usually taken for granted. When we are busy with our job, focused on increased profitability, we usually forget simple things that are needed in ordinary business dealings, or common conversations with office mates. This is true for me. I have been a leader most...

Cookie Jar Reserves Strategy by Enron: A Case Study

​«Cooker jar’ reserves» concept The ‘cooker jar reserves’ was a strategic technique that was used by Enron’s management to save what they had earned from a ‘rainy day’ using the means of storing extra earnings in reserves. The term ‘reserves from the cookie jar may also refer to a firm’s...

Sara Lee Corporation’s Strategy in 2011

Sara Lee’s corporate strategy Sara Lee changes its business strategies so that it can manage to align its operations with market demands. When the company was being formed, it acquired different industries so that it could increase its overall global market share. When this strategy became successful, the company began...

Bovis Homes Group PLC: Leading UK Home Builder Since 1965

Company Profile Bovis Homes Group PLC (Bovis Homes) is a leading home construction company in the UK, which is located in New Ash Green, Kent. The company started its construction business in 1965 and achieved significant growth. Its stock symbol is BVS, which is listed in FTSE250 on London Stock...

Goleman’s and McCrimmon’s Leadership Theories

Abstract Summary The current paper is a summary of McCrimmon’s article, “Thought leadership: a radical departure from traditional, positional leadership” and Goleman’s article, “What Makes a Leader?” In the article, “What makes a leader?” Goleman identified emotional intelligence as one of the outstanding characteristics of effective leaders. His study involved...

Flight Centre’s External Change Factors: PEST Analysis

External forces for change of Flight Centre Flight Centre, an Australian travel agency, has experienced impressive market growth because of its effective management structure. The firm has taken advantage of the emerging technologies to expand its operations to Europe, North America, and parts of Africa. However, this has not been...

Salim Group Company’s Multinational Flexibility

In 2006, Anthony Salim wants his Group to operate flexibly “in order to capture whatever opportunities may arise… on the axis between Australia, ASEAN and China” (case p. 2). Using module theory and evidence from the Salim Group case study, critically evaluate his chances of success Introduction In order to...

European Low-Cost Airlines Market Entry Strategies in Asia

Executive Summary The Asian aviation market, albeit challenging, holds most of the potential for growth in the global aviation market. Comparatively, European airlines have been struggling to make a profit, even as they wade through the challenges of operating in a fragmented market and overcome the challenges brought by high...

Apple Inc. – Analyzing Company Fundamentals

Identify three major countries with which your chosen company operates. Preferably, the three countries are on different continents. Apple operates in many countries but mainly in the US, UK, and Canada. They are located in Europe and the continent of North America (Annual Report 2009, 2009). Are these three countries...

Apple Inc. Company’s Resources and Position

Are any employees of your company represented by labor unions or covered by collective bargaining agreements? Are any of these employees working outside of the United States? For now, Apple has no employees that are represented by labor unions or covered by collective bargaining agreements because they are considered to...

Globalization Influence on Product Development

Introduction Globalization has caused many threats and opportunities, which have caused firms, adapt their marketing strategies to meet these challenges and chances. Firms that respond with appropriate marketing strategies have found to help them improve their performance. While global market opportunities enable firms to access resources available worldwide, global threats...

Participative Leadership Style and Its Benefits

Introduction Leadership styles can be defined in various ways in different contexts. Defining leadership styles is much like a lot of other aspects in life, where it would be very common to hear people giving answers that are as different and as many as there are people in the world....

Leader-Member Exchange Theory and Transformational Leadership

The Leader-Member Exchange (LMX) Theory of leadership is often viewed as an entirely different methodology compared to other well-known approaches. A unique feature of this method is its focus on the actual interaction process between the frontrunner and followers, and in theory, it is often referred to as a dyadic...

Horizon Consulting Project Management Analysis

How Successful Was the Post-Meeting at Horizon Consulting? The post-meeting can be deemed as rather successful as each member was assigned a specific role and a set of responsibilities that served the common goal. Moreover, the participants teamed up with the partners that they felt like working with. Thus, rather...

The Interrelationship Between Leadership and Management

Introduction Management and leadership are two key success factors of an organization. It is imperative that all individuals who are willing to take leadership positions to understand their superiors and subordinates. This would assist them in understanding the various leadership styles to apply in different situations. Ultimately, this would result...

Career Growth in Management

What is your overall assessment of the applicant’s potential for a career in management? For the entire period he has worked at Midfield, Chaitanya has consistently demonstrated personal and professional qualities which have clearly made him stand out. His efforts have invariably yielded extraordinary results and as a result, he...

Rolex Company Marketing Strategy

Introduction Rolex is a luxury watchmaker that focuses on making high-quality elite wearables. It focuses on combining classic designs with innovative technology and materials in its watches. The marketing strategy is brand-focused, building equity around it that translates into sales. All its products, marketing, and content are focused on privilege...

Oman Oil Companies’ Third-Party Logistics

Abstract This paper aims at investigating transportation and logistics management in the oil industry. Two companies of the Sultanate of Oman, Oman Oil Company and Oman Shell Company, are chosen for the analysis. These companies demonstrate good results in the development of their transport and logistics services. Their experiences could...

PharmaCARE: Ethical and Legal Issues

Ethical Issues Just like other products, marketing of pharmaceutical products requires adherence to ethical principles, as indeed, it directly influences human health (George & Stephen, 2008). The case of PharmaCARE entails improper and unethical drug marketing and advertising techniques that predispose patients to critical health complications. PharmaCARE implemented poor packaging...

SPAR Oman Compamy: Marketing Plan Report

Executive Summary The objective of this marketing plan report is to analyze the current market of SPAR Oman and recommend marketing mix strategies for improved competitiveness. Porter’s Five Forces analysis revealed a medium competitive rivalry from Carrefour and Lulu and a high supplier power. Rising demand for high-value halal food...

Fabulous Cosmetics Company: Marketing Management

Marketing mix According to Stone (2001) the marketing mix comprises four components commonly referred to the 4ps. They include the price, product, promotion and distribution (place). The marketing mix of the Fabulous Cosmetics was formulated using the SMART principles. Marketing objectives and goals The following are the specific marketing objectives...

Training Design Proposal for Employees

When it comes to the performance of a particular organization, every employee and employer are affected by training. Every worker participates in training at some time in his or her career, usually a number of times. While managers need to be sure that they possess required competencies to occupy supervising...

DaVita Company Leading Strategic Change

Introduction DaVita is an enterprise specialized in offering dialysis services. It was originally founded and managed by Victor Chaltiel but, after facing severe financial difficulties in 1999, the company offered the CEO position to Kent Thiry. Within the following six years, the new leader and his team achieved significant improvements...

Nestlé’s Nescafe Partners’ Blend and Fair Trade

Executive Summary Nestle is the leading manufacturer of coffee, which is the most consumed hot beverage across the world. The production of coffee involves agricultural cultivation and value-addition processes of manufacturing. Small-scale farmers in developing countries who sell their produce through wholesalers, intermediaries, and farmers’ cooperatives are the major cultivators...

Workforce Diversity Effects on Employee Performance

Introduction Discrimination in the workplace is a very complex, but, unfortunately, quite common phenomenon. This kind of discrimination is driven by another multifaceted process – the integration of diverse workforce. Due to the increased diversity in organizations, many managers and leaders fail to address it appropriately and apply suitable management...

Ford Motor Corporation and Mexico Risk Assessment

As a part of a team of Ford Motor Corporation, my task is to do a country risk assessment for Mexico for this year and clarify if it is reasonable to continue operating a franchise in this country. First of all, it is necessary to address the Office of the...

Rasasi Brand’s Entry into the French Perfume Market

Analysis of the French Perfume Market The French perfume industry is one of the most difficult places to penetrate, establish a presence, and expect to get a share of the market from the point of view of new entrants like the Rasasi Perfume brand. French perfume makers had been mastering...

Evaluating the Impact of Society and Technology on India’s Market Entry Strategies

Executive Summary In the modern business environment, companies need to learn how to assess the macroeconomic dimensions that they operate within to determine possible weaknesses and threats that can either improve or limit business effectiveness. This report will focus on the evaluation of three components of PESTEL, including socio-cultural, economic,...

McDonald’s Company: The Flawed Fast Food Tax

As a McDonald’s lobbyist, what would you like to see done by the Federal government that would be of help to McDonald’s? McDonalds is one of the world’s leading fast food restaurants serving more than 57 million customers daily with branches all over the major cities. The restaurant has variety...

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

Rockstar Energy Drink Marketing Research

Psychological factors According to Talloo (205), an individual’s purchasing decision is influenced by a number of psychological factors such as beliefs and attitudes, motivation, and perception. Another psychological element relates to the consumers’ tastes and preferences (Schroder 56). Additionally, the decision to purchase the energy drink is also influenced by...

The Soup Spoon Company’s Marketing Management

The company presented in the case study is The Soup Spoon, which has 21 outlets in Singapore. Although its menu mostly consists of soups, the customers can also purchase salads, sandwiches, and wraps. The company’s ambitions are strong, and the founders of the company aim to become “the Starbucks of...

Red Bull Company’s Strategic Marketing for Millenials

SWOT Analysis of Red Bull Strength The Red Bull Company boasts of an integrated marketing strategy that shifts from traditional advertisements to conventional practical approaches that appeal mostly to generation Y. This segment of the population, comprising 16-29 year-olds, forms the largest share of Red Bull’s market, which has enhanced...

The Company Aviva: Managing Operations and Supply Chain

The development of technologies can lead to the era of technological unemployment. Today, automation plays a key role in managing operations and supply chains, and these concepts are associated with the future of work (Berger & Frey 2016; Brotchie et al. 2017). The purpose of this report is to demonstrate...

Jeff Immelt’s and Jack Welch’s Leadership at General Electric

Brief History General Electric is one of the oldest conglomerates that are still actively present on the market. It consists of a wide variety of businesses and is involved in the production of a great multitude of items, resources, and services. The main segments of the company are focused on...

Microsoft Company: Employee Motivation and Retention

Executive Summary For companies to stay at the peak of their performance and to make their competitors struggle, retaining motivated employees who have positive attitudes is essential. High rates of employee turnover usually lead to additional expenses while also contributing to lowering the morale of those workers who are retained....

The Unmanageable Star Performer: Vijay Case

Defining the Issue: A Star Manager with a Diva Attitude Creating the environment in which employees will be able to not only meet the existing performance standards but also refresh to have an opportunity to reflect on the accomplished goals, get the priorities straight, and set the course for the...

Construction Company’s Operational Risk Management

Scenario Description For this scenario, I will assume the role of a manager for a stone masonry contractor. With the assistance of worker representatives, my task is to carry out a general risk assessment connected to standard masonry techniques and procedures. The purpose of this assessment is to demonstrate the...

Qatar and Emirates Airlines Marketing

Introduction Ever since the introduction of ‘open skies policy’, a policy that permits unrestricted flight of airlines across continents, the overall scale of competition has intensified. Besides the enactment of the policy, the airline industry has also experienced a shift in consumer dynamics. Presently, consumers have become concerned about the...

Organizational Macro-Processes and Effective Management

The effective management of an organization’s macro-processes goes a long way in determining its success. The notable macro-processes that an organization needs to take into consideration include customer relationship management, internal supply chain management, and supplier relationship management. Each of these three macro-processes is important to businesses since they facilitate...

Coca-Cola Company’s Supply Chain

Introduction A supply chain is one of the most important systems for any company. It includes organizations, specialists, information, and resources that are involved in transferring a final product from a supplier to a customer. There are different supply chain activities that are closely interrelated. The example of the multinational...