Evaluation of Marketing Strategy

In this paper, I am going to check out all those features that are related to the adaptation of strategic management about have a hold over the market. The process is to have proficiency systematically in the competitive marketplace. The target of this paper is to discover the consistent approach...

Procurement and Delivery Strategies: Conclusion and Recommendations

Recommendations The procurement authority should adapt fixed-price lump-sum contracts where cost over-runs are met solely by the contractor in case of any. Introducing this new direction in the procurement and bidding world will be fundamental to protecting taxpayers from such risks. Armstrong and Sambamurthy (2006) assert that risk-sharing between the...

Wounded Warrior Project’s Performance Problem

Organization’s Mission and Vision To promote and provide increased public awareness through transparency, education, and knowledge. The community sensitization and engagement will create advocacy and solicit the society’s aid for the needs of wounded soldiers. The vision of the organization is yielding faithful contributions and support for our most impacted...

Nine West Company Competitors Overview

Introduction The main competitors of Nine West are Etienne Aigner, Inc. Brown Shoe Company, Inc.; Kenneth Cole Productions, Inc.; Candies, Inc.; Maxwell Shoe Company Inc. Thus, the paper will be centered only on three of them which have an impact on the company’s sales and market position. Brown Shoe Company...

Du Firm’s Possibilities for Expansion Outside UAE

Introduction Emirates Integrated Telecommunications Company is a vibrant and multiple award-winning telecommunication service in the United Arab Emirates, which is more commonly known as Du. It has more than 9 million customers providing mobile, fixed-line, broadband internet and Home services using LTE network (“Company Overview”). The company is the second...

Apple Inc.’s Market Strategy and Brand Position

In the modern economy, brands play the role of global communicators between sellers, products, and buyers. Branding embodies a special technology to create consumer-based and trust-based symbolic associations and informal connections that expand relationship marketing capabilities. With the help of brands, manufacturers not only inform consumers about the key values...

Research in Motion Firm’s Governance and Accountability

Introduction Research in Motion (RIM), also known as BlackBerry nowadays, once was a leading designer and manufacturer of mobile communication technologies based in Waterloo, Ontario. The company’s most successful and distinguished product was the BlackBerry phone. It was among the first to provide users with access to the Internet and...

Kingspan Insulated Panels Company’s Challenges

Introduction Kingspan Insulated Panels, part of the Kingspan Group Plc, has established a leading global position in design and manufacture of high quality Insulated Roof, Wall and Façade Systems for the construction industry. King span’s range of insulated panels has been successfully used across the globe on retail, distribution, commercial,...

Absenteeism and Lateness in the Healthcare Field

Introduction Absenteeism and lateness are wide-spread and yet significant issues in any professional sphere. However, such problems acquire more importance when they occur in the healthcare field, where the value of time is determined by the urgency of patients’ needs. In general, poor discipline in a medical department might be...

Target Canada Company’s Divestment and Price Wars

Introduction Divestment is the practice used to minimize unnecessary losses related to subsidiary assets and prevent detrimental effects on core businesses. As it follows from the case of Target, the company failed to stand out from its competitors when serving customers in Canada and had to give up its subsidiary...

Creating a Budget in a Community Hospital

Introduction As an Emergency Department manager of a small community hospital, it is critical to understand that the budgeting process had to be conducted carefully and thoroughly. The main reason is the fact that small towns usually get a limited amount of funding or revenue, which is why the Emergency...

The Café Bar’s Employee Relations: Illegal Substance and Alcohol Use

Purpose The Café Bar is committed to offering and preserving a secure and prolific work atmosphere, liberated from the unfavorable consequences of drugs and alcohol. As such employees who report to work having used or whilst weakened by drugs or alcohol can be a security risk to themselves and others,...

Attracting, Recruiting, Retaining Talented Staff

At the beginning of the 21st century, companies try to attract and retail top talents. The “best practice” approach is based on belief that there is a set of superior HRM practices which, if adopted, will lead to better organization performance. This approach is widely used by organizations because it...

Budweiser: Industry and Competitors

Budweiser is an American-style pale lager produced by Anheuser-Busch InBev SA/NV, a large multinational beer company with headquarters in Leuven, Belgium. The producer is investing vast amounts of money (as much as $449 million) into the marketing of the beer, which makes Budweiser the most advertised drink in the United...

Sunflower Inc.: Company Case Analysis

Loretta Williams was hired by Sunflower Inc., a large distribution company of alcohol and snack products, as the director of Pricing and Purchasing. She identified the problems with Sunflower and made a plan to counter them. The plans were: To standardize the pricing and purchasing decision in the short-run. In...

Globalization and Corporate Social Responsibility

Globalization has changed the way businesses interact with their clients, compete, and develop corporate strategies. Through globalization, companies can reach customers globally and sell their products or provide services to a more significant number of individuals. While this establishes a better opportunity for development and financial gain, it also pressures...

Dubailand: History and Strategy Analysis

Abstract Dubailand is one of the mega that Dubai Holding has ever taken over the past decade. Initiated in 2003, it faced financial constraints that forced the company to halt operations in 2008. The company has sourced the needed funding and the project is currently underway. The study focused on...

Changes in Google’s Employee Selection System

Introduce the case briefly by providing an overview/summary of what is happening in this situation Google is one of the largest digital corporations, and today, the company occupies a leading position as an information search engine service. In addition to this activity, the company is involved in a number of...

Performance Management in Enterprise Rent-A-Car

Introduction Stimulating employees to work effectively with the necessary level of dedication is one of the most significant areas of activity for managers whose business is based on using the workforce. Implementing the necessary strategies to increase motivation, creating sustainable systems of control over diligence, and similar organizational tasks form...

Responsibility Accounting, Managerial Action and ‘a Counter-Ability’ Article Critique

Summary Responsibility accounting has a direct effect on the direction and outcomes of decision-making in the corporate environment. Therefore, studying how it influences a managerial action and how it can be utilized to improve decision-making in the organizational environment is critical. The study by Lennon (2019) seeks to research the...

Effective Workplace Negotiation Strategies & Skills

Employees and Employers Knowing how to handle and relate to a supervisor is no less important than what requirements should be made to the subordinates. Without this, it is difficult to find a common language with both the boss and subordinates. Using these or those norms, an employee can attract...

KIPP Baltimore Agency’s History, Structure, and SWOT Analysis

Introduction This analysis of a nonprofit agency will review KIPP Baltimore, a branch of a college-preparatory school network located in several parts of the United States, KIPP (Knowledge is Power Program). The report will discuss the organization’s history, structure, leadership, culture, and external relations. Then, an investigation of KIPP Baltimore’s...

Under Armour Company’s Strategic Audit

Current Performance and Mission Under Armour is one of the leading brands in the sports clothing industry, which specializes in the invention and distribution of athletic apparel, footwear, and various sports accessories. Under Armour was created in 1996 by Kevin Plank as a result of an attempt to solve a...

AAR Corporation’s Organizational Environment & Behavior

Introduction: Company Background The AAR Company has been long known as one of the pioneers in global aviation. Having captured its momentum in the target market, the company has firmly established itself as a powerful leader in the aviation economy (AAR Corp, 2019). This paper will study the AAR Company’s...

Decision Tree Theory Analysis

Introduction A decision tree represents a visual support tool targeted at helping its user to make a conclusion on the basis of available data. It is a tree-like graph that shows a consequence of decisions that are made with the help of information on outcomes, costs, and utilities. Each branch...

Concept of Strategic Decision

Summary In the context of strategic planning, organizations are expected to make decisions targeted at achieving profitability and maximizing their operations. Thus, by making clear the long-term goals and visions of a company, the management has the opportunity to align the short-term tasks and responsibilities with a broader mission. This...

Economic Costs of Waiting Lines

To perform an economic analysis of waiting lines and define their economic costs, it is necessary to consider several variables. These include the waiting cost per period for each unit, the average number of units in the system, the service cost per period for each server, the number of servers,...

The Practice of Strategic Marketing Planning

Introduction An opportunity to create a competitive advantage, overcome financial challenges, receive stable profits and attract a large number of potential consumers are the consequences of following the practice of strategic management supported by modern business organisations. Along with these objectives, the task of building sustainable leadership positions is no...

Incivility in the Workplace: Types, Examples

Incivility in the workplace is a specific type of corporate aggression that is characterized by abusive behavior from managers, supervisors, or colleagues against employees on a permanent basis. It includes the employers or co-workers’ constant ridiculing and berating of colleagues or employees, ignoring their requests and needs, avoiding conversations, addressing...

Digital Marketing in Fashion Industry

Introduction The fashion industry is one of the most competitive yet very lucrative businesses in the developed economies. According to Kingsnorth (2019), it is estimated that about 1,875 fashion retailers in North America and the European Union were forced to shut down because of their inability to sustain their operations....

Project Funding Sources and Methods

Introduction Project financing is an essential aspect of project success. A detailed and well-incorporated process should be applied in the planning, controlling, and managing records of a project. It is not easy to attain the goals and objectives of a project since the process is constrained by challenges in finance...

Differences Between Traditional and Digital Marketing

Introduction The primary objective of marketers is to inform and influence a target audience to buy a particular product or service. Therefore, they use the most suitable and effective ways to promote or advertise their products. Large companies carry out a marketing function to improve their position in the target...

Coca-Cola: Grand Strategy

Introduction Following modern trends and management models allows both large corporations and small companies to develop their business and promote products to the market. Based on the activities of such a world-famous organization as Coca-Cola it is possible to pay attention to some specific approaches and strategies. The purpose is...

Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper

Coca-Cola Coca-Cola’s product portfolio is extensive, including over 500 brands. The most popular of these are Coca-Cola, Fanta, Sprite, Diet Coke, Fresca, and Simply Orange. Regarding the place component, the vast distribution system of the company allows it to sell its products in over 200 countries. The prices are low...

Business Strategy and Plan for Beckman Coulter

Company Information Beckman Coulter is a leading brand in the Vitro diagnostics industry. It manufactures and supplies a broad portfolio of laboratory equipment and systems for clinical research and testing in six continents and over 130 countries, including the Sultanate of Oman. It seeks to improve the efficiency of clinical...

Kirkpatrick’s Model: Case Study

Kirkpatrick’s model is a framework that is widely used to measure learning outcomes. It features five levels, each of which represents a category that can be evaluated, including participants’ emotions, learning, behavior, results, and the return of investment (ROI). This paper features a case study of a training program conducted...

Amazon.com Inc.’s Environmental Scanning

Environmental scanning is a process that entails such steps as monitoring, evaluating, and disseminating information collected in the company’s external and internal environment. This approach is associated with a deep understanding of the external force that provides change (Kumar, 2016). Such an assessment gives an opportunity to develop effective responses...

Nike Internal Analysis

Introduction Nike is a world-famous brand of activewear and sportswear that was established in 1964 as a small company selling sports shoes. Today, the company sells clothing, accessories, and shoes for all genders and ages. Nike has an extended distribution chain with branded stores and distributors in most countries of...

Why We Buy a Product

Promotion of a certain product and its sales to consumers is one of the main activities of modern companies as they are interested in the constant increase in the revenue and generation of stable income. For this reason, the 4P’s of marketing become an effective paradigm that is utilized by...

Qingdao Haier: Risks & Benefits of Setting Up Operations

Executive Summary The report discusses the aspects of Qingdao Haier’s domestic and international activity to assess the risks and benefits of letting the company set up operations in our country. The company’s international strategy is developed with regard to openness, customer-oriented approach to production and distribution of goods, and digital...

Job Satisfaction Factors in the United Arab Emirates

Introduction Job satisfaction refers to the extent to which workers feel satisfied, motivated, and content with their work It happens when workers feel that they have career development, job stability, and a good work-life balance. Having satisfied employees is vital for an organization because such employees are dedicated to delivering...

Employee Motivation and Involvement Types

Employee motivation and involvement have been a long-debated topic in the workplace. Whereas some critics state that issues revolving around the topic give employees too much entitlement in the workplace, others agree that the subject is essential in ensuring employees are as productive as possible. There are several ways companies...

Multinational Companies’ Marketing in Vietnam

Expansion Opportunity Entering the Vietnam market was a rather controversial decision due to the presence of the factors such as corruption and bureaucracy. However, the opportunities that an educated workforce and comparatively low production costs opened for MNC in the economic setting of the Vietnam market made the specified endeavor...

American Eagle Outfitters Company’s Financial Analysis

Introduction American Eagle Outfitters is a clothing company headquartered in Pittsburg, Pennsylvania. The company operates both online and offline, with 933 stores as of February 3, 2018. American Eagle Outfitters also includes the Aerie Brand, Tailgate, and Todd Snyder, which add 114 operating stores to the figure. The brand has...

“Beware the Pitfalls of Global Marketing” by Kashani

Summary Kashani addresses some of the problems that he believes to be characteristic of the global marketing environment. Five propositions, including the issue of expansion into a wider market, the transfer of promotion activities from local to global levels, the need to adopt a different branding technique, the use of...

The Impact of Globalization on Markets: Levitt’s Standardization

Summary The process of globalization has affected modern economic relationships on a range of levels, including changes in the market system. In his article, Theodore Levitt reviews the effects that globalization has had on markets. Providing an interesting retrospect into the market relationships in the early 90ies, the article indicates...

Muja’s Poultry Farm’s Business Plan and Management

Introduction Poultry farming is one of the most fitting and profitable business models for Texas. The state has all the necessary prerequisites encouraging such activities. The business memorandum provided below describes Muja’s Poultry Farm as well as its products and services, business location, equipment, and the documents required for launching...

Online Shopping: Security Concerns vs. Convenience

Results This study is based on the data obtained through a survey that involved 23 volunteering participants (13 males and 10 females). The age of the people who completed the questionnaire ranged from 18 to 35, so the research reveals the views of young adults and adults. The participants were...

ING Direct Case Study: Arkadi Kuhlmann’s Strategy

Executive Summary This paper analyzes the case study of ING Direct, an online banking-company founded by Arkadi Kuhlmann. The data on the organization’s income suggests that the business became profitable within a short period. The aim of the paper is to understand the strategy the banker used to lead his...

Isuzu Australia’s Shift to Collaborative Digital Solutions

Introduction Initially, Isuzu Australia Limited (IAL) was manually distributing information to other truck dealerships within the region; however, this method proved to consume a substantial amount of cost and time and was susceptible to errors. The effects associated with the manual technique were a potential threat to IAL’s market position....

Publix Super Markets’ Environmental Analysis

Publix or Publix Super Markets is an American supermarket chain with headquarters in Florida. It was founded in 1930 by George W. Jenkins and it is owned by an employee that currently working in the company or has worked before. It is considered as one of the largest companies in...

Sunrun Inc.’s Company Analysis

Sunrun, Inc., headquartered in San Francisco, California, is an energy-based service provider founded by Edward Fenster, Robert Kreamer, and Lynn Jurich in 2007. Through its vision, mission, and goals, Sunrun focuses on powering the world with clean and sustainable solar energy attainable through innovation and expert service delivery. Sunrun’s vision...

Why Negotiations Fail

Introduction Negotiations are an effective way of making a good bargain or at least reaching a compromise among stakeholders. They take place not only in global politics and economics but also in everyday life when, for example, a person negotiates future wages at a job interview or resolves a conflict...

Importance of Negotiation Contracts in the Business

Introduction Contracts enable the parties that are willing to cooperate to agree on and set a list of rules that will guide their collaboration. Written contracts may consist of different sections, including the preamble, definitions of terms, the words of agreement, and the duties that each side promises to fulfill....

Apple Inc.: Marketing Principles and Practice

If you are wondering what Apple principles and advertising strategy are or how they plan their social media campaigns, you are at the right place! Keep reading to get some inspiration for your paper with the help of our essay example. Apple Marketing Analysis: Introduction Today, Apple Inc. is one...

Organizational Behavior in the Workplace

Connection Between OB and Selected Job Skills Organizational behavior (OB) is an extremely important aspect that impacts the functioning of all organizations. It describes how to manage people at work and what qualities and competencies might be demanded to improve cooperation among employees (Kinicki & Fugate, 2015). The matrix provided...

Opening Your New Dunkin’ Donuts Locations

Introduction The nature of the Dunkin’s Donuts’ system is determined not so much by its constituent elements but by their relationship between each other and each element individually with the system as a whole. These relations form the structure of the system, the main purpose of which is to ensure...

SWOT Analysis of Axon Enterprise: Strengths and Challenges

Axon Enterprise, Inc. specializes in technology and weapon items for law enforcement and is one of the leading companies in its industry. A necessary activity of such a corporation is performing a SWOT analysis in order to be aware of the company’s situation. SWOT analysis is a general tool examining...

The Problem of Lookism at Workplaces

Nowadays the world sees a range of social issues that affect different groups of people. Lookism, which is a tendency among employers to hire such candidates whose appearance corresponds with the so-called standards of beauty, belongs to the most concerning problems. Specialists note that this trend influences mostly women leading...

The Role of Time Management in Leadership

Introduction Modern leaders pay much attention to time management as it is one of the constant and irreversible things in the work of any organization. Once it is wasted, it can never be returned or used again. Therefore, the task of any leader is to make sure that time is...

Strategic Planning for Young Learners in Early Learning Centers

Introduction The Young Learners Early Learning Centre is an organization specialized in early childhood education. However, it is currently failing to attract children due to a variety of issues, and so, it is unable to perform its duties satisfactorily. Its current primary needs are increasing its occupancy rate and changing...

Manager vs. Leader: Roles, Skills, and Impact on Staff

The words “manager” and “leader” are often used interchangeably, but they mean different things in a corporate environment. If a person is a manager, they occupy a particular position in an organization that places specific responsibilities on them as well as a duty to oversee subordinates (Algahtani, 2014). Leaders, in...

Robert Owen’s Villages of Industries: A Vision for Community

Robert Owen, one of the cooperative movement founders, proposed many pro-socialist ideas during his life. The list of them includes the establishment of villages of industries. The purpose of this paper is to describe Owen’s plan of creating such villages, as well as their main elements and actions to be...

The Cemex Way Company’s Success Story

A significant portion of the success of CEMEX Way can be attributed to its three main strengths, which are integration, innovation, and global trading. The post-merger integration (PMI) process enabled CEMEX to integrate its acquisitions successfully by making use of the best-standardized practices. After the company moved to Spain, it...

Quantum Energy Marketing Plan: New Drink Launch

Executive Summary The present paper outlines a marketing plan for an up-and-coming fast-moving consumer goods company, Quantum Energy. The company intends to launch a new product, Quantum Energy drink, that is projected to stand competitions against the most serious market contenders such as Pepsico, Coca-Cola, and Monster. To make it...

Gardner’s Five Minds: Assessing Leadership Skills & Growth

Introduction Honing personal leadership skills should be accompanied by an objective assessment of individual capabilities, strengths, and weaknesses. Such an analysis may help determine certain key areas for professional growth and identify the most optimal ways of self-development. As an evaluation tool, the algorithm called Gardner’s Five Minds can be...

ACME Fireworks Firm’s Contracts and Expansion

Legal structures and guidelines are usually put in place to govern business contracts, human resource (HR) practices, and operations. Organizational managers should be aware of such laws if they are to implement appropriate models. ACME Fireworks is a small business enterprise that is planning to expand its operations after getting...

Organizational Change: Strategies for Success

Change is an essential part of any organization. Without progress, a company is doomed to a failure since it is crucial to adjust to the ever-changing requirements of quality, as well as learning to meet the new needs of the target population (Judge, 2013). Therefore, learning to promote organizational change...

Ineffective Employee Behavior and Keys to Effectiveness

For the team to work effectively, it is important that each member has certain characteristics that ensure coherency. First, each individual should be focused on achieving the concrete result. For example, every person should set corporate goals prior to individual ones. Second, all workers should have an active position. It...

Strength-Based Leadership in Nursing Management

Strength-based Leadership I believe that my communication skills and a general sense of emotional stability are two of my greatest strengths. My communication skills are linked to my ability to listen and speak well with my colleagues and patients. They have also been instrumental in helping me to assess patients’...

Addressing Pay Discrepancies in Medical Assistants’ Salaries

Introduction In the present situation, I am to perform as an HR Consultant working for a small local hospital, with the task of expanding the workforce of certified medical assistants. The major problem is that three exemplary certified medical assistants who occupy the same positions in the organization are paid...

Employee Mental Health and Workplace Wellbeing

Mental health issues are currently contributing to a high number of ailments such as stress and fatigue, all of which result in employees’ absenteeism and, consequently, poor organizational performance. Managers are bestowed with the power to create an environment that is conducive to all employees. As revealed in this paper,...

Marketing, Sponsorship and Fundraising Activities

Please list 8 possible reasons a company might want to sponsor an event or an organization The major reasons why companies sponsor events or organizations include: To benefit from continued media coverage and exposure. To increase the perceived brand image (Lynn, 2011). Ensure the brand is recognized by more people....

UK Business Sectors & Policies: IT, Tourism, Finance Analysis

Executive Summary The following report consists of two parts. Part one of the report identifies three business sectors in the UK and explains their value to the UK economy. The chosen sectors are information technology, tourism, and financial services. The report details the industries which are connected to each of...

Implementation of the Corporate Social Responsibility Strategy

Summary of the Chapter Corporate social responsibility (CSR) is a relevant initiative towards promoting new social actions. The chapter explains why corporate culture supports the business goals of many organizations. This corporate culture should be “aligned with the organization’s strategic intent” (Steiner & Steiner, 2012, p. 170). Every business should...

Marks and Spencer Group’s Human Resource System

The Organization and Its Mission Background of the company Marks and Spencer PLC, commonly known as M&S, was founded in 1884 by Michael Marks and Thomas Spencer in Leeds under the United Kingdom laws. M&S is a leading British retailer with headquarters in the City of Westminster, London. About 21...

Implementing Ethical Leadership Models in Organizations

Leadership is an essential element at all levels more especially in organizations. Leadership entails directing other elements, through influence, to get things done. On the other hand, leadership style entails the manner and approach taken by leaders in providing direction, implementing plans, and motivating people. There are various leadership styles,...

Red Bull Brand’s Integrated Marketing Campaign

List all the ways that Red Bull’s promotional efforts are unique from the mainstream Sports sponsorship The Red Bull brand has been proactive in sponsoring different sports events across the globe. At present, the brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake...

Leadership Development in Government Sector

Introduction Leadership is critical for ensuring good governance either in private or in the government sector. In the present circumstances, the government organizations are over managed; nevertheless, they are poorly led. In today’s ever-changing world, leadership issues are getting more and more prominence in managing government departments and organizations. Enhancing...

Business Plan for a Screw Factory

Introduction Executive Summary Business summary Though the production of screws and the related products may seem a minor cog in the creation of furniture and various types of equipment, it, must not be underestimated, as screws allow for assembling the former and keep the piece of equipment in question together....

Food Innovation: Ayran Yogurt in the Scandinavian Market

Abstract The introduction of a product in a new market requires comprehensive research on its suitability, sustainability, and competitive advantage. Reflectively, the process is intrinsic of market demand, uniqueness of the production, and its value addition above rival competitors. This paper researches the suitability of Ayran yogurt products in the...

Validity of the Marketing Mix Model

Abstract The research report is based on judging whether or not the Marketing Mix is a valid option used in companies for marketing purposes or not. The detailed study takes reference from multiple sources which include credible authors’ research papers and one to one interview. The marketing mix model has...

Women and Glass Ceilings in the Hospitality Industry

Introduction Rationale for the study Significant progress has been made over the years to attain gender equality at the workplace. As a result of combined efforts between governments and nongovernmental organizations, the number of women in the employment sector has increased significantly. A research by the International Labor Organization further...

Leadership, Management Style and Organizational Performance

Abstract The focus on globalization and multiculturalism has emphasised the importance of understanding Organizational productivity and team effectiveness. However, Organizational productivity and team effectiveness largely depend on the effectiveness of leadership styles and their effect on Organizational success. Leadership styles are however subject to different personal, Organizational, and cultural factors...

Analyzing Airline Pricing Strategies and Their Impact on Consumer Rights

Introduction As indicated by the case study, the main problem evident in the airline industry today is a lack of financial discipline which, when combined with its over-optimism as seen in the case of numerous willing entrepreneurs looking to own their own airline, has created a situation where profitability is...

General Electric: SWOT Analysis and Future Plan

SWOT stands for Strength, weakness, opportunity and threat of a company while some of such variables of General Electric are – Strengths Some stronger criteria of GE are – General Electric Co. (GE) has long experience as it established in 1892; GE has a strong brand image in the global...

Marketing Management Strategies in Leading Global Corporations

The Role of Marketing in the organization Shell Oil Company is a global group of energy and petrochemicals organization that specializes in producing oil, natural gas, and chemicals. The company’s major production and exploration units are located in the deep waters in the Gulf of Mexico with origins in Anglo-Dutch,...

Quality Policy for the Company

Quality Policy for the company in accordance with the ISO 9001:2008 requirements Oberoi Hotels & Resorts is a five-star company that is governed by the ISO 9001:2008 quality policy (Oberoi Hotel, 2010). The reputation of the hotel both locally and internationally called for the need to formulate documentation that helps...

Innovation as a Key to Polaris Industries Inc.’s Success

Our world has changed greatly during the last several decades. Technologies develop, and many things we use in everyday life are constantly enhanced (phones, TVs, etc). The same happens in other spheres; better services and products enter the market and compete for costumer’s attention. But people are not surprised by...

Bombardier Inc.’s Performance Analysis

Company Background Bombardier Inc. (Bombardier) was incorporated in June 1902 and today leads the global market in manufacturing planes and trains. The company is headquartered in Montreal, Canada and has recently gone organizational restructuring which has resulted in dividing the company into two segments; Bombardier Aerospace (BA) which encompasses Bombardier...

Understanding Shareholding vs. Stakeholding in Management Theories

By claiming that stakeholders are involved in an exchange relationship, the authors mean that they are both affected by companies and have an impact on the companies, as stakeholder groups provide the companies with certain contributions and expect to receive the bonuses they need in return. For example, the general...

Leadership Concepts: Theory and Critical Discussion

Introduction Leadership is a concept that has long been studied, yet there are still no guidelines or at least a clear definition of this skill. Every business needs a leading individual or a group of people who would shape the company’s policies and define strategies. Despite the traditional understanding of...

Business Communication Aspects

Introduction According to Shrivastava (2012), communication is defined as the process of transferring information from one person to another. Communication can be written, verbal or non-verbal. Effective business communication improves productivity, efficiency and minimizes errors. This paper discusses some aspects of communication and how they are relevant to business today....

Effective Strategies for Organizational Retrenchment and Employee Satisfaction

Abstract This mixed-methods study conducted a survey and a follow-up focus group with employees of the Uganda Public Service to ascertain the impact of asset retrenchment on job satisfaction. The Uganda Public Service has made several organizational moves, especially in recent years, to make non-productive and/or corrupt employees redundant and...

Developing Professional Practice

Explain what you think it means to conduct yourself as a ‘professional’, not just generally but with specific reference to ‘professionalism’ within the HR function. Professionalism is a concept that cannot be defined in one term. Considering professionalism within different professions, each new definition will be different from the previous...

International Marketing: Personal View

Introduction When I was enrolled to pursue a course in international marketing, I thought the knowledge would not be usable until I am employed. However, that has not been the case as I have found the course applicable in my daily life. Unlike earlier days, when I could ignore matters...

Jones-Blair Company’s SWOT Analysis

Internal Strengths SWOT Quality and experience Sales and Services Market Internal Strengths Jones-Blair Company is known for providing the best quality products. The Company follows ISO 9001:2000 quality system and has an additional lab which performs quality assurance tests (Jones-Blair, 2010). Jones-Blair company was founded in 1928 and has mastered...

Human Resources Management in Projects

Introduction Human resources management is required to ensure that resources are well managed in a project; project management is the process through which projects are initiated, implemented, managed, and controlled for a successful project goals and objectives attainment; the process has a time and costs framework that it must meet....

Pestle Company’s Corporate-Level Strategy and Management

Pestle Management The PESTLE analytical tool is important for managers because it helps them to examine the external factors that face the organization and in the process, the managers can be able to think about the potential impacts of these individual factors on the business (Renewal Associates 2003). A PESTLE...

Acer Computers: Company Analysis

Stan Shih along with others founded a company named Multitech International in 1976 with $25,000 and 11 employees (Acer group, 2009). The intention was to contribute to the society through sharing of knowledge and they played a significant role in popularising the role of computers in Taiwan. During the same...

Critical Thinking in Decision-Making: Avoiding Workplace Fallacies

Everyday we are dared to make proper decisions, normally with limited ideas under serious time restrictions; this requires critical thinking. Critical thinking is a type of thinking that occurs as a result of correct estimation of the arguments and evidence and thus coming into conclusions that are optimal by the...

Tesla Motors Company’s Competitive and Financial Analysis

Introduction Tesla Motors is an American-based company that manufactures electric trains and cars at affordable prices in the American, European and Asian markets. Its name was adopted from an electrical engineer and physicist Nikola Tesla. This paper will discuss the competitive and financial analysis of Tesla Motors. Financial analysis In...

Economic Influence on Talent Management & Globalization’s Role

Discuss how the economic environment has influenced the need for talent management practices Several economic issues have increased the need for talent management practice. The most recent economic issues are the recession that influenced the entire world market, it is important to note that with the right people in the...

Human Relations: Values, Leadership and Power

Human Relations Human relations is the management process that involves bringing the activities of workers to match those of the organization. It also involves ensuring the individual employee objectives, goals, and those of the organization are achieved. While the organization is concerned with goals such as profit-making, growth, and survival,...

Women in International Business: Breaking Barriers

Introduction According to Ricks, male dominance is still the chief characteristic of the modern-day international business (78). Additionally, while the women population makes up a huge section of the workforce in individual countries, they only represent 6% of the business expatriate (Ricks 83). However, the situation is rapidly changing. Organizations...

Yahoo! CEO Marissa Mayer and Communication Theory

Introduction The Internet constitutes one of the most important innovations in communication technology. Unlike traditional media such as print, audio, and audio-visual platforms, the Internet fosters two-way communication. Search engines permit people to acquire information at a swift pace by eliminating the necessity of perusing through pages, as in the...

Effective Business Strategy & Management Insights

What Is Strategy? Strategy according to this article is a way of planning on how a business venture will realize its projected growth in terms of profits. This according to the article includes maximizing service delivery to the customers at the minimum costs possible, reducing both production and operational costs...

Moral and Ethical Leadership in an Organization

What is moral leadership and ethics? Moral leadership moves beyond a leader’s basic call of ensuring the performance of tasks. It seeks to define the ‘how’ of the process. Moral and ethical leadership is the expectation of a leader to offer direction to all followers regarding the acceptable conduct within...

Senior Management Teams’ Structure and Purpose

The senior management teams are composed of the executive members of an organization having the top-most rank in the organization. They have the role of leadership and management within the organization. The role of management is achieved when the team plans, organizes, directs, controls, and staffs all the resources of...

Goleman’s and McCrimmon’s Leadership Theories

Abstract Summary The current paper is a summary of McCrimmon’s article, “Thought leadership: a radical departure from traditional, positional leadership” and Goleman’s article, “What Makes a Leader?” In the article, “What makes a leader?” Goleman identified emotional intelligence as one of the outstanding characteristics of effective leaders. His study involved...

Key Strategies for Effective Project Management

Literature Review This paper examines literature articles intending to explore what has been researched in the area of organizational strategies. More light is shade on project management as a way of implementing organizational strategies. Organizational Strategies Simply defined a strategy is a calculated way of achieving a given objective or...

Learning Organization: Senge’s “The Fifth Discipline”

Introduction In his influential book on the learning organization concept, The Fifth Discipline: The Art & Practice of the Learning Organization (1990), Peter Senge establishes the basis from which businesses have the opportunity to develop and flourish. Peter Senge, argues that in the contemporary complex world, organizations have to be...

Nestle’s Nespresso Brand’s Competitive Advantage

The competitive advantages of Nestle’s Nespresso brand? There are several competitive advantages that Nespresso has over other companies. This organization has a well-established brand that is recognizable to people living in different countries. There are other businesses that sell similar products but these companies are not as popular as Nespresso....

Salim Group Company’s Multinational Flexibility

In 2006, Anthony Salim wants his Group to operate flexibly “in order to capture whatever opportunities may arise… on the axis between Australia, ASEAN and China” (case p. 2). Using module theory and evidence from the Salim Group case study, critically evaluate his chances of success Introduction In order to...

Apple Inc. Company’s Resources and Position

Are any employees of your company represented by labor unions or covered by collective bargaining agreements? Are any of these employees working outside of the United States? For now, Apple has no employees that are represented by labor unions or covered by collective bargaining agreements because they are considered to...

Kotter’s 8-Step Model for Effective Change Implementation

Introduction: Kotter Model The implantation of change is a complex process that needs precision. Kotter’s Model developed in the mid-1990s consists of eight steps. It is noteworthy that this approach enables the manager to effectively implement the change. These steps are increasing urgency, developing the guiding team, creating the vision,...

Globalization Influence on Product Development

Introduction Globalization has caused many threats and opportunities, which have caused firms, adapt their marketing strategies to meet these challenges and chances. Firms that respond with appropriate marketing strategies have found to help them improve their performance. While global market opportunities enable firms to access resources available worldwide, global threats...

Participative Leadership Style and Its Benefits

Introduction Leadership styles can be defined in various ways in different contexts. Defining leadership styles is much like a lot of other aspects in life, where it would be very common to hear people giving answers that are as different and as many as there are people in the world....

Walt Disney Parks and Resorts Worldwide Inc.’s Market Analysis

Market Structure The company, Walt Disney Parks and Resorts Worldwide Incorporation, operates in the oligopolistic market structure. The company has unique operational strategies which can be equated to the ideals of oligopolistic strategies, characterised by few competitors dominating the global parks and resort business (Baumol & Blinder, 2011). Strong commitment...

Leadership Simulation Using ExperienceChange Model

Theories Employed To complete the online simulation of managing organizational change, I used the ExperienceChange Model. The model is based on models developed by Kurt Lewin, John Kotter, Edgar Schein and David Nadler (Chisholm & Warman, 2007). First, I wanted to apply Kotter’s model. The method involves the establishment of...

Nucor Corporation’s Competitive Strategies

What are the primary competitive forces impacting U.S. steel producers in general and Nucor in particular? Using Porter’s Five Forces Analysis will reveal that U.S. steel producers had to contend with all of the five competitive forces in this framework and as a result, there is a real threat that...

Career Growth in Management

What is your overall assessment of the applicant’s potential for a career in management? For the entire period he has worked at Midfield, Chaitanya has consistently demonstrated personal and professional qualities which have clearly made him stand out. His efforts have invariably yielded extraordinary results and as a result, he...

SPAR International Company: Marketing Plan

Executive Summary The suggested paper is a marketing plan designed for SPAR International, Oman. There is the current situational analysis of the company and the conditions under which it functions. This section includes SWOT and PESTEL analysis to improve the understanding of all factors that might impact SPAR and its...

Rolex Company Marketing Strategy

Introduction Rolex is a luxury watchmaker that focuses on making high-quality elite wearables. It focuses on combining classic designs with innovative technology and materials in its watches. The marketing strategy is brand-focused, building equity around it that translates into sales. All its products, marketing, and content are focused on privilege...

Oman Oil Companies’ Third-Party Logistics

Abstract This paper aims at investigating transportation and logistics management in the oil industry. Two companies of the Sultanate of Oman, Oman Oil Company and Oman Shell Company, are chosen for the analysis. These companies demonstrate good results in the development of their transport and logistics services. Their experiences could...

Amazon Company: RFID Technology Implementation Plan

Introduction Amazon Corporation is one of the leading competitors in the global e-commerce market segment. Founded in 1994, the corporation has grown very fast through the constant acquisition of businesses, introduction of superior products, and appreciation of emerging technologies to improve its operational model. The company has an effective research...

Barilla Company’s Distribution Strategy

Making distribution decisions does not only involve data about the rate of products’ selling out; it also depends on forecasting future sales patterns on the basis of new marketing campaigns. The company should always be prepared for either expected or unexpected boosts in customers’ interest to Barilla’s products, so it...

Just for FEET Inc: Harold Ruttenberg and His Business

Briefly summarize the key events surrounding the case The key events surrounding the case of Just for FEET Inc. include the beginning of the career by Harold Ruttenberg when an entrepreneur from South Africa had to move into the United States and start his business over again after making an...

Customer Needs and ACME Standards

Real-World Scenario: Agility The following grids represent all stakeholders relevant to the case study under consideration, based on their power along with their interest in the project. Figure 1 illustrates the “perfect grid,” where all stakeholders are placed based on their supposed roles in the project (Thompson, 2018). Here, Rebecca...

Theory of Constraints in Manufacturing: Boost Efficiency & Profit

Introduction The Theory of Constraints is a well-known managerial theory for manufacturing and production system enterprises. Constraints are factors that limit the operational capacity of a manufacturing facility and it is the job of managers to remove these barriers in order to increase outcome and profit. The theory is essential...

Fabulous Cosmetics Company: Marketing Management

Marketing mix According to Stone (2001) the marketing mix comprises four components commonly referred to the 4ps. They include the price, product, promotion and distribution (place). The marketing mix of the Fabulous Cosmetics was formulated using the SMART principles. Marketing objectives and goals The following are the specific marketing objectives...

Costco Corporation: Porter’s 5-Forces Analysis

Costco began its operations in the United States in 1976 where its first business location was an abandoned airplane Hangar. Costco experienced extraordinary revenue growth during its first six years of operation. Costco has changed its name twice in the course of its history. Also, Costco has since operated in...

Adidas & Bamboo Bike Studio: Competitive Advantage

Abstract Business competitiveness is attained if the management integrates appropriate managerial skills and makes appropriate decisions with consideration of the nature of products and services offered. This paper examines some of the issues that can contribute to organizations attaining competitive advantage over their competitors in the sports apparel industry. Marketing...

DaVita Company Leading Strategic Change

Introduction DaVita is an enterprise specialized in offering dialysis services. It was originally founded and managed by Victor Chaltiel but, after facing severe financial difficulties in 1999, the company offered the CEO position to Kent Thiry. Within the following six years, the new leader and his team achieved significant improvements...

Nestlé’s Nescafe Partners’ Blend and Fair Trade

Executive Summary Nestle is the leading manufacturer of coffee, which is the most consumed hot beverage across the world. The production of coffee involves agricultural cultivation and value-addition processes of manufacturing. Small-scale farmers in developing countries who sell their produce through wholesalers, intermediaries, and farmers’ cooperatives are the major cultivators...

Workforce Diversity Effects on Employee Performance

Introduction Discrimination in the workplace is a very complex, but, unfortunately, quite common phenomenon. This kind of discrimination is driven by another multifaceted process – the integration of diverse workforce. Due to the increased diversity in organizations, many managers and leaders fail to address it appropriately and apply suitable management...

Emirates National Oil Company: Projects Management

Introduction The contemporary economy is characterized by globalization, increased outsourcing of organizational functions, competition, and the need to establish information and knowledge-based organizations. This situation compels companies to seek cost-saving management models, for instance, the development of project-based organizational management frameworks and investing in technology. The goal here is to...

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

Managing Organizational Change: Cases Analysis

Beth Israel The story of Beth Israel Deaconess Medical Center serves as an example of an influence that a committed leader can have on an organization. The corporate turnaround was successful because the leader, Levy, set realistic, although tough, goals. Levy also focused on transparency – this approach allowed him...

The Company Aviva: Managing Operations and Supply Chain

The development of technologies can lead to the era of technological unemployment. Today, automation plays a key role in managing operations and supply chains, and these concepts are associated with the future of work (Berger & Frey 2016; Brotchie et al. 2017). The purpose of this report is to demonstrate...

Leadership Under Path-Goal Theory: A Questionnaire Reflection

The questionnaire was directly related to the notion of path-goal leadership theory that “assigns responsibility for a work group’s effectiveness to leaders” that exhibit different behaviors, which may influence the impact of groups (Dixon & Kozloski Hart, 2010, p. 55). The result of the questionnaire for the directive style was...

Segmentation, Targeting, and Positioning Model

Executive Summary Segmentation, targeting, and positioning model have been widely used within different industries by diverse companies. Irrespective of their features, companies manage to promote their products effectively due to the flexibility and comprehensiveness of the model. The framework is characterized by helpful details that are relevant in the modern...

Zara Company’s Innovation and Distinctive Features

How is the role of the store manager different at Zara from other retailers? Zara, as a company, is most famous for its control of the supply chain (Lu par. 2). In other words, it administers most of the stages of clothing production, from original designing to the stage of...

Thomas Cook & Disintermediation: Challenges in Travel Industry

Introduction The International Business Times (2010) and Scuffham (2010), rate Thomas cook as “Europe’s second biggest travel firm”.Thomas cook travel company was established in 2007 and it has its headquarters in Peterborough, England. It was formed after the merger between Thomas Cook AG and My Travel Group Incorporated. The company...

Corporate Culture Clash: Novartis’ Adaptation to Saudi Traditions

Executive Summary The focus of this paper was to investigate the impact of Saudi national culture on corporate culture. The case study focused on Novartis Corporation. The national culture in Saudi Arabia is unique and significantly different from that of many western nations. Being the origin of Islam, society is...

Integrating E-Commerce: Cloud, BI&A, and Mobile Solutions

Introduction Problem Statement The business presented in the case study is a brick-and-mortar business, i.e., one that has a physical building (e.g., a store) and performs face-to-face marketing (compared to e-commerce where there is often no physical building). The business has a website that does not provide opportunities for online...

Customer Perception towards Effectiveness of Advertisements

Executive Summary The purpose of the critical analysis was to identify a broader significance of marketing practices researched in the article “Customer Perception Towards Effectiveness of Floor Advertisements in Organized Retail,” by Shrivastava, Saini, and Pinto (2014). To achieve this goal, the evaluation commenced with a detailed description of various...

Financial Rewards as a Motivation Factor

Introduction When we describe motivation, we frequently denote “why do a group of individuals behave in a certain way, or how would it be possible to influence them to behave in a different or more specific way? There are in existence various attestations from the field of behavioral sciences, often...

Organizational Macro-Processes and Effective Management

The effective management of an organization’s macro-processes goes a long way in determining its success. The notable macro-processes that an organization needs to take into consideration include customer relationship management, internal supply chain management, and supplier relationship management. Each of these three macro-processes is important to businesses since they facilitate...

Sneaker Trainer Market in the United Kingdom

Structure of the UK Sneaker/Sports Trainer Market The UK sneaker trainer market is one of the world’s biggest footwear industries. It has a large population of 65.64 million people who provide a ready market for the sports trainer. According to Baena, the marketing of trainer shoes has gone global and...