11444 samples of this type
Introduction The market of spa services, as a form of development of the beauty and health industry, has emerged in the world in a concise period. Due to the national peculiarity, to arrange everything in its way, our SPA turned out to be different from the “pure blood” counterparts –...
Thesis and Purpose of the Book In the book Lead Like Jesus, the authors Ken Blanchard and Phil Hodges develop an entirely new approach to leading and influencing people – servant leadership. The idea is hardly unique as it is familiar for people from the Bible for thousands of years....
Introduction Gene Wilkes, in his book Jesus on leadership: Developing servant leaders, takes his readers back to reflect on how to manage people the way Jesus did. The work is intended as a primer for those who want to lead among God’s people like Jesus. The idea of servant leadership...
The role of managers in the workplace is one of the most significant when it comes to influencing organizational performance and meeting corporate goals. They have a direct impact on the employees they manage while are also expected to carry our various responsibilities targeted at aligning their department’s performance with...
Executive Summary The report provides an analysis of the data assets management of LuLu hypermarkets system. The main advantages and disadvantages of the system are identified. Despite the fact that the implemented scheme provides ample opportunities for manipulating atomized data and changing their format and presentation method as necessary, it...
Executive Summary The current research proposal aims at reviewing the marketing strategies used in the hospitality industry on the example of a comparison of the United Kingdom and the United States of America. The purpose of the study is to show that marketing is an imperative aspect of managing the...
Introduction Sainsbury’s is a popular chain of supermarkets in the United Kingdom. It offers a wide range of products, including groceries, homeware, alcohol, kitchen appliances, clothing, and electrical appliances. Sainsbury’s shops range from small local convenience to large hypermarkets and superstores offering various types of products. J Sainsbury, which is...
IKEA Strategy Analysis: Introduction IKEA is one of the most well-known global furniture retailers nowadays. It was founded as a small, local business in 1943 by Ingvar Kamprad in a southern province of Sweden (Lewis). By 1956, the company became highly competitive due to a newly introduced ready-to-assemble furniture technology...
Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that...
Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meanings were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings? Sony...
The rationale for selecting AirAsia The basis for picking AirAsia as the low-cost company for the study is due to the competitive nature of the South Asian market (Heracleous, Wirtz, & Pangarkar, 2005) The new entrants into the market like Malindo Air who seem to duplicate the company’s strategies have...
Understanding business and management research methods Research is a very important discipline for scholars. Scholars with superior research skills are always placed at an advantage because they can use these skills in their career fields (Creswell 1994, p. 3-15). It is therefore highly important to know that as a scholar...
Hollywood Movie Industry: Critical Success Factors Critical success factors refer business aspects that an enterprise take into consideration in a bid to achieve predetermined mission and goals; some examples of CSFs include professionalism, integrity, creativity, teamwork, and customer focus among others. Generally, play an important role in identifying areas where...
Introduction and Background The concept of employee training has become a common subject for researchers and practitioners over the years. The primary principle behind training is providing a workforce with flexibility and freedom in making decisions related to work based on knowledge and skills. This is an anti-thesis of traditional...
Mountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. In 1973, BBDO New York, PepsiCo’s “agency of records for Pepsi”, became the advertising agency for the Mountain Dew brand (Harvard Business School par. 4). BBDO was a leading ad firm that attracted high-end clients because of...
Project Task Statement This project seeks to address the fundamental question of the electronic marketing system, and how its application is relevant to Build-A-Tee. It explains how electronic technology enhances and anchors the traditional system of communication that the retail business should apply. The appropriate created method, Build-A-Tee E-commerce System...
The company that will be analyzed in this study is Nike, a world-famous brand of sportswear and equipment for training. As a basis for the research, a table is presented, which reflects the main factors and key elements in the organization of work. This corporation is one of the largest...
Introduction Many companies implement various strategies that are geared towards boosting their success. For instance, some engage in establishing a culture or an atmosphere that is in tandem with their mission and vision while others emphasize the need for engaging their workers who are regarded as crucial assets that have...
The effective management of an organization’s macro-processes goes a long way in determining its success. The notable macro-processes that an organization needs to take into consideration include customer relationship management, internal supply chain management, and supplier relationship management. Each of these three macro-processes is important to businesses since they facilitate...
Total Cost and Book Value Based on the historical cost principle, companies are required to record the assets in the balance sheet statement at cost. This value is reduced periodically using accumulated depreciation. The cost of an asset should be calculated properly because failure to do that can affect the...
An Example of a Good Leader Moving a company forward and ensuring its strong position in a target market, is a challenging task due to the necessity to motivate employees and foster loyalty to the firm among them. Apart from providing directions and building plans for the future development of...
Introduction Every successful company has a competitive advantage that can be achieved in various ways (Hallsworth et al. 149). Some companies develop innovative products while other focus on information management. Shoppers Drug Mart pays significant attention to the development of an efficient retail network that makes the business attractive to...
Introduction Over the last few decades, multinational companies have faced serious issues concerning exploitation of workers. Additionally, multinational companies have been accused of unethical behavior in their overseas operations. Particularly, the companies have faced issues in their management strategies. The case study examines Mattel, Inc., which has encountered several issues...
Introduction Corporate Social Responsibility (CSR) refers to the initiatives sponsored by a firm to promote the wellbeing of the community in which it does its business. In the recent past, the concept of CSR has gained root where each corporation is seeking to gain customers’ loyalty by giving back to...
Segmentation and Targeting Dunkin’ Donuts has been on the market for about six decades. Its brands and targeting strategies are designed to evolve along with the changing demands and tastes of its consumer segment. Currently, the consumer segment of Dunkin’ Donuts has a number of different characteristics. For example, the...
Introduction In business management, ethics plays an imperative role because it purports transparency, dedication, and professionalism. Ethics suggests that managers should differentiate between corporate and personal roles by creating an artificial distinction between the two affairs. This helps managers to avoid corrupting their official responsibilities and compromising corporate affairs at...
The case study at hand presents several accounting problems faced by the Kansas City Zephyrs baseball club. The disputes arise because of the disagreement between the baseball team and the club owners on the benefits provided to players. Both parties are involved in bargaining negotiations, the ultimate purpose of which...
Introduction Change will is always an ongoing process (Goleman 2002). Organizational leaders should embrace new roles and ideas in an attempt to create better structures that can deliver the best results. My dream is to become a successful organizational leader. A proper understanding of the major processes of organizational change...
Executive Summary The oil industry of Saudi Arabia forms a practical situation to which the paper analyses Porter’s Five Forces model. For any industry, the magnitude of each of the Five Forces varies with the industry structure. This paper presents the barriers of entry as a significant force that dictates...
Analyzis of the Japanese animation industry using Porter’s Five Forces model Porter’s Five Force model is used to analyze the economic factors that influence the degree of competition in the marketplace. This model employs economic tools to analyze the Japanese film industry to establish how companies in the industry react...
Zara’s Multi-Brand Strategy: Introduction The fashion apparel industry has experienced a significant evolution process over the last few decades. It especially concerns the so-called “fast fashion” retailers mostly encouraged by globalization of the market and the internationalization of companies. In this report, we are going to evaluate the strategies business...
Executive Summary The purpose of this management report will be to focus on the business strategy of a particular industry. The industry will be identified and discussed in the introductory part of the report and the various firms that operate within the industry will be identified. An analysis of the...
Abstract The Kroger Company refers to the discrimination-and-fairness paradigm that is not appropriate to promote the diversity vision and effective inclusion practices in the organization. However, the company aims to follow the principles characteristic for the access-and-legitimacy model. In this context, the current report provides the summary and analysis of...
Annie’s Target Market and Why Annie’s should focus on its current core consumer segment because it has proved so successful. It is most likely to consist of well educated, younger mothers who understand the benefits of consuming healthy foods among children. This consumer segment believes in progressive, healthy living derived...
The Canadian oil and gas industry has attracted a lot of attention from policymakers, environmentalists and the wider public because of its positive and negative impacts on the economy (The Royal Society of Canada, 2010). Traditionally, this industry has been the biggest revenue generator for the government (Britton & Canadian...
Introduction Skrill is an e-commerce business that allows its customers to make payments through the internet. This financial firm was founded on July 27, 2001, under the name Moneybookers. It targeted customers in the European Union during the early days. The firm offered its clients a unique payment method that...
Abstract The number of women in the workplace continues to increase. A lot of women keep on joining occupations that were previously reserved for men. Notwithstanding the increase in women’s involvement in the workplace, a lot still needs to be done to guarantee equality. The study indicates that women come...
Layers of Organizational Culture: Introduction The purpose of this assignment is to focus on layers of organizational culture as core components of organization and design theory. Specifically, it covers observable artifacts, values, espoused values, enacted values, and basic assumptions. Also, it relates the outcomes of organizational culture by using some...
Executive Summary The main objective of this report is to evaluate the competitive position of Coca-Cola. The models used for analysis include the Porter’s Five Forces, PEST analysis, and SWOT. The company experiences moderate pressure from the potential entrants because of the low switching costs. Although there are many substitute...
McDonald’s Cash Flows The factors that could contribute to McDonald’s cash flows include inventory, accounts payable, sunk costs, low profits, and over-investment. The McDonald’s menu consists of more than 200 food items, and introducing the “Create Your Taste” burgers implies that all the ingredients necessary to produce the burgers must...
Use of social media tools for recruitment by employers One of the most important activities that help organizations in creating a great workforce is the recruitment process. Employers in the contemporary world use various tools and strategies when recruiting individuals for their workforce (Broughton et al. 2013). One such strategy...
Critical Discussion of the Importance of Creativity and Innovation Creativity is a powerful thinking process whereby an individual focuses on new imaginations, intuitions, imaginations, ingenuities, and ideas (Byron 2006). Creative people find it easier to address the issues affecting them and others. Creativity is also associated with new risks. However,...
Introduction Ambush marketing occurs when one firm opts to pay and become an official sponsor of an event and then another company attempts to ingeniously connect itself with the event without paying the required sponsorship fees. Techniques used in ambush marketing are several and include buying commercial time before and...
Introduction The hotel chain Marriott is well-known for its exquisite approach to guests’ reception. The management of the chain conducts the policy aimed at a wide range of potential customers, and even high-ranking guests, as a rule, can choose the hotel that corresponds to their price category and type. Customer...
Introduction Organizational behavior and theory are very important aspects of any company and are critical in shaping organizational success (Robbins & Judge 2009, p. 4). In addition, the behavior and theories contribute to industrial development depending on their application. Notably, the structure, style and kind of leaders in the organization...
Introduction Today, more than ever before, change is increasingly becoming a constant reality for any organisation looking to survive and thrive in these turbulent and uncertain times (Merrill, 2002), characterized by increasing globalisation, rapid pace of technological innovation, intense competition, new regulations, and shifting social and demographic trends (By, 2005;...
There is no use denying the fact that technologies and different digital devices play very important role nowadays. People accustom to the comfort and wide range of possibilities which the usage of devices of this sort provides. With this in mind, it is possible to say that there is a...
What were the reasons for the adversarial relationship between Wal-Mart and Proctor & Gamble in the past? Despite the fact that Wal-Mart could not be considered a former rival of Proctor & Gamble (P&G), the relationships between the two left much to be desired several decades ago. Defining the key...
This essay sample explores Walmart social responsibility and ethics, their initiatives, and related issues. Check it out if you’re curious about Walmart CSR. Executive Summary The Wal-Mart Stores, Inc. Company has been known as the provider of comparatively cheap goods and services of a rather impressive quality for years. The...
This paper focuses on different leadership styles in business. Get some inspiration for your leadership styles essay introduction, main body, or conclusion with us! Good Leaders The World’s history has seen a number of great leaders; Quaid-e-Azam Mohammad Ali Jinnah, Mahatma Gandhi, and Martin Luther King were a few of...
Introduction One of the most effective transportation networks in the world is that of Walmart. The business has made significant investments in the distribution centers and private fleet of vehicles that make up its transportation infrastructure, and it has also introduced cutting-edge technologies to make the most use of its...
Introduction Zip Air, the discount carrier launched by Air Canada, appears to have a clear HR strategy that focuses on cost reduction and positioning itself in the low-cost market segment. Some of the pivotal components of Zip Air’s HR strategy include cost reduction, competitive wages, and employee transition, among others....
Introduction Dietz & Watson is a Philadelphia-based food company specializing in charcuterie and cheese. The company recognized its aging traditional customer base and needed to attract younger audiences to sustain growth (Lambert et al., 2022). The company embarked on a rebrand that included new product lines, packaging, and marketing strategies...
Introduction Work-related stress and burnout pose significant challenges, demanding swift attention to identify and implement solutions. These issues are multifaceted; contributing factors include overloaded work, inadequate balance between work and personal life, and inadequate support. Individuals suffer from stress and burnout, impacting their wellness, productivity, and health conditions. Besides, it...
Control of Organizational Behavioral The control of behavior in the organization is valuable by providing an understanding of the results of implementing any changes or innovations. Wheelen et al. (2018) define this procedure as “specifying how something is to be done through policies, rules, standard operating procedures, and orders from...
Abstract While the implementation of profit-generating initiatives is essential, the observance of ethical principles is necessary for consumer trust and loyalty, which determine the degree of success experienced by organizations in the customer service sector. Ethical leadership and training are vital to the delivery of services in the customer service...
Introduction As the industry leader in electric vehicles, Tesla has established a strong reputation and brand as a company at the forefront of environmentally responsible transportation. Tesla is recognized for its innovative engineering, which includes its electric drivetrain, which is regarded as one of the most advanced in the industry...
Human Resource Management is the main component of the company’s activities, which is responsible for the efficiency and productivity of work. An organization can earn a competitive advantage by efficiently using its people and developing plans based on its knowledge and abilities to accomplish well-defined goals. These essential departments play...
Conflict management is the methodical and cooperative effort required to resolve differences between individuals or groups. Each organization contains some level of interpersonal, intrapersonal, or intergroup conflict. This is because it is unrealistic to demand unanimous agreement between multiple people at all times. Executives, directors, and workers sometimes spend 20–80%...
Companies can decide to merge or acquire other businesses to grow further or solve a problem within the firm. For example, some organizations may see a merger to reach a new market or expand to new locations. In contrast, others wish to reduce the number of potential competitors and acquire...
Red Bull is launching a new line of coffee-flavored drinks, so marketing is crucial. In this study, the effectiveness of Red Bull’s brand ambassadors and their impact on the promotion plan are evaluated. The effectiveness of traditional media, including TV, radio, and newspapers, in attracting customers to a product is...
Proper planning when restoring a car is essential. Every nuance can play an indispensable role not only in this aspect but in many other industries as well. Regarding the case provided in the work, there are a considerable number of details, each of which is important, and it is necessary...
Introduction Acer, Inc. is a company based in Taiwan, serving several nations. It specializes in advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer is a company that can provide innovative and high-quality products at a lower price than its competitors. Acer’s competitive advantage lies in...
Introduction Environmental analysis is an important aspect of business assessment that serves various purposes in aligning strategic policies within the internal and external surroundings. In David and David’s (2014) opinion, environmental analysis is a fundamental approach incorporated in identifying internal and external elements of any business environment. As a result,...
Introduction The success of any organization or venture depends on the person who leads the group involved in completing that mission. Leadership is defined as “the art of influencing others to their maximum performance to accomplish any task, objective or project” (Vasilescu, 2019, p. 48). However, to be an effective...
Marketing Plan Positioning Strategy The target audience of Zappos is women and men of young adult age with an average income. To not lose current customers and attract new ones, it is necessary to connect them with the brand philosophy and inform them about the convenience of the Zappos service....
Abstract This dissertation analyzes the effects of digital marketing techniques on consumer behavior using Netflix as a case study. Netflix’s recommendation model of advertisement, which uses an algorithm-based marketing system to influence consumer-purchasing decisions, is the focus of the current investigation. From this background, this probe is designed to understand...
Introduction and Supply Chain Role The modern world is a highly globalized environment characterized by constantly developing international discourse and relations. This factor influences all spheres of human activity, including the business sector. For this reason, the most successful corporations run globally and open their stores, facilities, or offices in...
Introduction SWOT analysis is an effective method for assessing the main performance factors of an organization or business. The purpose of the use is to identify the areas of opportunity and the main threats to the enterprise, covering all the necessary aspects (Clark, 2017). SWOT analysis includes strengths, weaknesses, opportunities,...
Introduction As the new head of human resources at Java Corp, a homegrown cold coffee and tea business, a qualified individual needs to fill the executive director role in the soon-to-open office in London, England. This will be a two-year assignment, and there is a need to plan for a...
The day-to-day manager, who may also be referred to as the functional manager of the organization, is the person who is in charge of making choices regarding what is most beneficial for a particular department or group inside the firm. It involves dealing with problems as they crop up and...
Different people have individual characteristics and talents that may or may not be revealed over time. In the video Patrick Sweeney watched, it says that some people have the ability to sell, and the goal of an effective manager is to find such a person. Subsequently, it is necessary to...
Introduction Marketing mix is an important concept for the modern business world. It consists of the four elements describing the major aspects of a company’s work: product, price, place, and promotion (Kotler & Keller, 2021). This model helps to analyze the work of a certain firm and enhance its understanding...
Introduction Costco Wholesale Corporation is one of the leaders in the retail store chains in many aspects. This company was established in 1983 in Seattle, Washington, expanding in 2021 to more than 800 warehouses worldwide (Costco Wholesale, 2021). The main features that define their whole business model are the membership...
Abstract There are many factors that today determine an organization’s success. Besides many resources such as money and time, leaders, managers, and their mode of leadership solely influence organizational success. Leaders and managers are responsible for making rules and policies and implementing strategies that are the key drivers in an...
Introduction HRM is highly affected by the legal environment in which it operates. HRM follows the rules and regulations of its organization. The most significant laws and regulations affecting HRM are those related to equal employment opportunity (EEO). Various laws were passed; however, only in 1964, with the passage of...
Background Ford Motor Company is a world-class motor selling company whose leading brands are commercial vehicles and luxury vehicles under the Ford and Lincoln brands. The company has employed Ford Motor Company and has supplied cars for a long time since its creation by Henry Ford in 1903. The company’s...
Introduction Effective leadership skills and clarity of vision have a great effect on a business organization. For many years, the issue of leadership in different organizations has elicited numerous debates and how the impact of clarity of vision and leadership skills creates varied opinions. In the corporate world, there are...
Introduction Since its establishment, Dell has achieved great success as a company that specializes in the PC market. Dell struggled to maintain a competitive advantage during its privatization in 2013. Carl Icahn, an investor, broadcasted on social media how Michael Dell and Dell Inc. were trying to defraud investors. In...
Introduction Maintaining an ethical decision-making framework in the realm of skyrocketing competition rates and increasingly challenging sociopolitical and socioeconomic setting is a highly complicated task. Moreover, with the rise in the importance of information management as the main tool for predicting customer behaviors and market changes, a range of companies...
Introduction The changing demography of the unites states significantly affects real estate and industrialization. Besides, retirees seek more tranquil locations, away from city and town menace. The emergence of working-class women, the traditional agriculturist communities occupying the central and lower parts of the USA, provides a suitable niche for the...
Introduction Interoffice memos refer to short messages sent between individuals in different departments in an organization or institution. Generally, these memoranda are used to share confidential information, policy updates, project briefings, and news regarding departments. Nevertheless, they can share any information, including informal updates on non-business activities. Regardless, they observe...
This paper is about a merger involving two companies: Dr Pepper Snapple Group, a soda-making company, and Keurig Green Mountain, a coffee-making company. It was announced in 2018 that the two companies wanted to come together to have combined efforts that would enable them to make new attractive beverages to...
Introduction Decision-making is a critical process that defines a company’s success or failure. According to Bang et al. (2017), it refers to the practice of making choices through identifying pertinent decisions, gathering data, and appraising alternative resolutions. In this regard, Nick Swinmurn’s executive decision to resign from his job and...
Introduction The three companies selected that use information systems include Walmart, Netflix, and Apple. At first, Apple used the supplier information system (SIM). The SIM is a database system deployed by the organization to collect, store, assess, and control its supplier data in a unionized locality (Reardon et al. 2021,...
The Home Depot is an American retail chain that is the most considerable home improvement retailer. The company’s customers are divided into several categories, depending on the purpose of purchase. The most significant part of them are homeowners who purchase products and complete their projects and installations. The company has...
Samsung is one of the most reliable companies designing and distributing mobile phones and other devices. Indeed, some cases with devices’ malfunctions might occur due to various reasons involving improper design. Organizations often strive to generate innovative gadgets, forgetting about safety policies. Moreover, in the case of Samsung, the battery...
Caterpillar Inc.’s Short Term and Long-Term Goals Caterpillar Incorporation Group acts like any other blooming firm and adopts short and long-term objectives to steer its advancement. Caterpillar’s long-term objective is economic prosperity, which will enable the firm to put more money into new goods and services while maintaining its worldwide...
Introduction Leadership and management theories have helped form and shape the way organizations are governed. However, these theories are different and can be applied to achieve different organizational purposes. For example, transformational leadership is one of the classic theories where leaders motivate their followers by increasing self-efficacy (Yukl & Gardner,...
Introduction An organization’s strategic analysis is vital in marketing strategy planning and optimization. Strategic planning may help a company connect and realize its marketing goals with the broader vision. The case study involves a drug company, Pfizer, which aims to improve its revenue growth aligned with the company’s vision and...
Abstract This research paper covers the definition, strategic effect, and stages of the product design process. This paper also discusses four steps of Vs. Model and the stages involved in their design and selection of product design process. Planning is the essential phase in designing any product. A series of...
Introduction Teamwork in organizations involves taking collective actions at all levels at the workplace to ensure collaboration. Cooperation is in contrast to the concept of individual effort that is devoid of collaboration amongst members of a workplace. Teamwork insists on ensuring that all members of the workplace are put into...
The technology Adoption Model describes the lifecycle of a given product from the moment it first enters the market to the time it saturates it. From the perspective of customer segmentation, this model divides the products and their target customer groups into five categories: innovators, early adopters, early majority, late...
Tenzing Natural Energy Tenzing is a purportedly natural plant-based non-GMO energy drink. The company was started by a Dutch businessman who was a former Redbull marketing executive. It is marketed as a recipe inspired by the brew of Himalayan climbers with a triple hit of natural caffeine, vitamin C, and...
Melissa Richardson sees a good manager as a person with advanced motivation skills, encouraging steady working relationships within the team of professionals. Richardson’s actions comply with her ideas: she joined training on team motivation and read books on leadership, discussed her team sales performance, and applied her motivational skills to...
Jeffrey Stephen Wiegand is an American biochemist and former vice president of research and development at Brown & Williamson. Wiegand became known as a whistleblower when he appeared on the CBS 60 Minutes program and claimed that Brown & Williamson had intentionally manipulated its tobacco blend to enhance the nicotine...
Project cost and funding mix Kimura et al. (2020) state that the company is a joint venture between the Indonesian Government (Pertamina) – 55%, TotalFinaElf Indonesia – 10%, VICO Indonesia – 20%, and Jilco – 15%. According to Bontang LNG Plant (Liquid Natural Gas Project), Indonesia (n.d.), the project was...
Introduction Tesla Inc. has an organizational and cultural structure that aims to empower its workforce to enhance its production and innovation. A company’s corporate culture shows the values and customs of the workers that elicit the workers’ decision-making and behaviors. Employees develop innovative solutions that stand out best in the...
The catering business is a good way to make money for those who love to cook since catering is not always about making lunch for hundreds of guests. However, the sphere is quite competitive today because more and more people consider it profitable and reliable and are trying to create...
Discussion of the Problem The story of Tiffany & Co’s negotiation and takeover began back in October 2019. The companies officially signed the takeover agreement on November 24, which was supposed to be completed within ten months. However, they did not meet the deadline because the negotiations were complex and...
Introduction Value addition is the most talked-about phrase across the world of the manufacturing and processing industry, particularly in the export-oriented processing industry because of the increased realization of valuable foreign exchange. In the fishing industry like any other venture, value can be added to fish and fishery by-products to...
The following paper aims to define and illustrate how power is facilitated in business settings. The roles of leadership and power in the business world will be categorized and explained, as this is essential in understanding the structures of business groups. The work will also analyze the functions of organizational...
Introduction As the world is changing, there is a growing need for leadership development strategies that reflect the transformations. Professionals in all spheres, from education to business to the military, strive to improve the effectiveness of their teams. Therefore, long-term investment into research is required for the efficient management of...
Introduction The business-level strategy is primarily aimed at identifying and implementing the company’s long-term competitive system. The creation of the business strategy requires the determination of well-defined arrangements and solutions regarding the working process. The corporate-level strategy remains at the top of the strategic pyramid and manages all interdependent fields,...
Impact of E-commerce E-commerce is increasingly shaping how small business owners conduct their activities. With proper customer value and cash flow management, E-commerce has helped small businesses incur a significant increase in revenue and better customer awareness. According to Cadden and Leuder (2012), the management should pay close attention to...
Executive Summary This essay aimed to explore how satisfied customers are when purchasing Nestle projects and provided a brief overview of the Nestle background. Consumer satisfaction is a major challenge that is facing Nestle due to the different tastes and preferences of customers. The researcher used various sources such as...
The conceptualization of Nike as a company dates back to the year 1962 when its founders, Bill Bowerman and Phil Knight, where it was motivated by the notion that there was a market gap for sports shoes. Its initial name was Blue Ribbon Sports, whereby its desired goal was to...
Introduction Communication serves as the foundation of every facet of an organization. Effective communication means transferring information from one party to another to deliver, receive, and understand messages successfully. Due to the nature of the competitive environment in the financial world, organizations should consider emphasizing effective communication as a model...
This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products. The report contains comprehensive marketing information, including situational analysis explained based on internal factors, competitors, PESTLE and SWOT analyses, new product summary, marketing objectives, promotional strategy, market segmentation, and marketing mix....
Economic factors play a significant role in making decisions and guiding one’s business. These factors are related to goods, services, and money. Despite their direct impact on businesses, these variables relate to the financial state of the economy at a higher level, whether regional or global. The purpose of this...
Introduction In the field of business, communication is an integral process that defines how information is gathered, analyzed, and delivered. An individual has to be ready to work hard to achieve a number of goals. Some of the most crucial tasks are to make sure that enough skills are defined...
Introduction Growth of every business organization greatly depends on the experience and knowledge its employees have. This is because they are the ones responsible of making every decision with respect to improving customer satisfaction as well as business efficiency. One of the main organs of every business is its human...
Employee selection is the process of interviewing and evaluating candidates for a job based on certain criteria. Its main purpose is to match the company’s needs and requirements with the skills and qualifications of individuals. The selection procedures vary depending on the company, position, type of business, and working environment....
Introduction The digital business gained popularity due to its convenience and availability. For example, in 2017, approximately 40% of Internet users shopped online more than once (Ijaz & Rhee, 2018). The COVID-19 pandemic and the lockdown forced the global population to transition to an online mode, increasing consumers’ preference for...
It is important to note the fact that leadership plays a major role in society. The main reason is that it is a core element of any organization, including private, public, for-profit, or non-profit. However, a leader can utilize a different range of approaches in order to lead his or...
Introduction Information Communication Technology (ICT) has shaped different aspects of business performance by automating processes to create better and more efficient systems for completing workplace tasks. In this regard, technological use has changed how workplaces are organized and redefined techniques used by employees to complete organizational tasks (McStay, 2020). However,...
Introduction The present report aims at analyzing the strategic position of Toyota in comparison with its competitors, such as General Motors, Volkswagen, and Ford Motor Company. The paper uses Porter’s Five Forces analysis, PESTLE framework, and benchmarking to evaluate Toyota’s strategic strengths and weaknesses. After, the report identifies three strategic...
Introduction Security as a profession varies in terms of qualifications depending on the nature of the working situation (Simonsen, 1996). As a career, security is quite diverse since numerous factors must be put into consideration when defining the profession. In this case, there is no single definition that can stand...
Introduction Nike is the sports retailer brand chosen to be examined. Presently, Nike is one of the world’s largest sportswear manufacturers. In the last few decades, it has become one of the symbols of the athlete world. The sneakers of the company have become the subject of daily wardrobe of...
Introduction Mergers and acquisitions (M&A) is a corporate strategy that involves combining two or more companies to form one single corporation with an aim of expanding the operations of individual corporations in a certain industry without necessarily creating additional business entity. There is a slight difference between mergers and acquisitions...
Introduction There are number types of planned changes which occur in organizations. In analyzing these types of planned changes, two cardinal issues are put into consideration; specific areas in the organization that can be changed, and how managers can initiate and implement ideas to each category of change. The most...
Introduction Self-leadership refers to the procedure of influencing oneself to develop the self-motivation and self-direction required to execute management tasks effectively. Browning (2018) identifies leadership as a nurtured or cultivated art that starts with self-leadership, which has a direct correlation with the public one. Self-leadership enhances a manager’s emotional intellect...
The systematic approach to organizational processes, usually defined by five fundamental components: input, resources, constraints, activities, and output, seems to be the norm until one encounters a unique scenario requiring a special approach. The five components of a process are vital factors of success, much as they may not apply...
Introduction Conflict results from negative interactions between two or more societal units, such as individuals or nations; it is a natural outcome considered inevitable in social contexts. It manifests as strained relationships that arise due to incompatible goals, attitudes, reasoning, or perceptions. Its expression may also involve verbal insults, physical...
Introduction Strategic marketing involves the use of analytical tools and techniques to find the optimum balance between the realization of a company and the consumer’s objectives and goals. The concept has been applied in different business fields, but its role in the rapidly evolving tourism and hospitality industry is still...
BP plc (formerly known as The British Petroleum Company plc) is a UK-based gas and oil company. It has been around for 100 years and is still expanding into new markets (“#24 BP”, 2019). BP plc operates in every part of its home country, the United Kingdom. It sells fuel...
Introduction The main goal of any company is to obtain a consistently high return on invested capital. For investment profitability to be higher than that of competitors, the competitive advantage over them must be stable; in other words, the quality of goods and services provided to consumers must be higher....
Introduction The Davis Service Group Plc has been successfully expanding its operations in most parts of Europe through acquisition and organic growth. Consequently, it has turned out to take leadership in the textile services industry throughout the continent. The company has identified an opportunity in the Australian market for its...
Case Summary In April 2002, Albert (Al) Fiorini founded Atlanta Home Loan (AHL), a mortgage lending and financing company by investing $40,000. He had impressive experience in mortgage banking, so the new company grew well. AHL had telecommuting marketers, eight loan offices, and all worked remotely as it was a...
The existence of intricate global supply chains is one of the defining characteristics of the modern world economy. It is typical for a product sold in one location to be assembled in another from parts created at a third site using raw materials from all over the planet. As a...
Abstract A product personality frequently signifies that the product/brand has a gender or gender-being. To distinguish the apparent gender of manufactured goods or brands, salespersons choose to display images and copy-text for diverse marketing communication (Berry 2000, p.149). Problem statement The problem statement of this proposal is on consumers’ traits...
Leadership is an influential process that enhances performance and allows an individual to execute fundamental processes within organizations. Leadership provides groups with incentives and guidelines that empower groups to attain set goals. Trait and skills approaches are crucial in the quest for improved leadership. Comparison Trait and skills approach proffer...
Introduction Corporate social responsibility has become a common business imperative in today’s globalized world. Newspapers, print and audio media are increasingly engaging in debates on benefits that businesses are likely to derive by conducting their businesses responsibly (Darwall, 2002). Management experts are not left in the debate; they are organizing...
Introduction International Business Machines abbreviated as IBM is considered the undisputable champion in the field of technology (Buck 1986, pp 2). It deals with both computer hardware and software. Lately; it has taken a direction that is geared towards sharpening its focus on software development. IBM is a hot company...
Outsourcing a business function is common these days. It involves contracting out to an external provider a business function previously performed in-house. More and more businesses are increasingly outsourcing to suppliers outside their nation. Over the years General Motors has been pushing into multi-sourcing (contracting out to multiple companies), according...
Introduction Corporate culture entails the behavior, ethical, and social standards of any business or organization. The standards are founded on the organization’s precedence, ideas, and most importantly the attitude of the members (Singh, 2004). For a business like Trader Joe’s, it would be difficult to change the existing culture since...
Introduction This would involve a short picture of Wal-mart food, Inc… It is the earth’s largest vendor it functions, in the course of an enormous foundation of Wal-Mart supplies, supercenters of Wal-Mart, etc. The main purpose of the Final Project is to apply the concepts and techniques of the module...
Introduction Communication is a one of the most important characteristic of business existence. Each day, business people have to converse or communicate by way of citizens at dissimilar levels of the business or by way of people external to the firm. Business communication is every communication utilized by the organisation...
In writing Essence of decision making, Allison had the notion that rational expectation theories from economics had been borrowed largely by fields of political science and international relations. He assumed that states, after considering all they had, acted rationally to maximize their usefulness. In this, he proposed that analysts must...
Introduction Marketing is a practice done by individuals, institutions, and managerial entrepreneurs to manufacture and correspond to buyers who might be customers or dealers. The whole process ensures organizations offer and takes commodities and services to and from their partners, clients, customers, or the whole society nationally and internationally. Marketing...
Introduction Organization Development refers to the evaluation and change of the strategies, processes, and structures of an organization in a bid to improve the performance of the organization and help in the development and contentment of its employees. It may involve things like coaching, work-life balance, leadership development, performance management,...
Starbucks is a multinational company operating in several countries throughout the world. The organizational culture of the company is much influenced by a multi-national environment and by socio-economic changes happening around the world. It becomes helpful for the company to appoint staff from the respective countries where it has its...
The simulation was a group activity and each of the team members was given their specific roles to play. The key roles that were related to the simulation were as follows: (1) team leader, (2) marketing coordinator, (3) R&D coordinator, (4) budget controller, and (5) inventory management. The simulation aimed...
Outline This paper deals with the case study of Starbucks. Starbucks is facing keen competition from rival firms in the US coffee market. In this case study, various alternative strategies that can be adopted by Starbucks to regain its market position and profitability are discussed in order to provide recommendations...
Introduction: Objectives and Methodology Given the saturated nature of the fast food market in Australia, client Backyard BBQ were keen on identifying marketing opportunities that might be gleaned from consumer research. This study was therefore conducted chiefly to validate the views of Back Yard management about the trend toward healthy...
Introduction Owing to the negative effects that global warming is having on our planets, debates have raged on as to the best way to alleviate the degradation of the environment. One of the ways that have been proposed and to some extent embraced in some countries is the use of...
Running a business with enough sense and purpose can guarantee a person lifetime success. You don’t have to be lucky, clever, or have star qualities; instead, if you can get a few things right, then you can be sure to succeed in business. It is important to point out that,...
Introduction As trade barriers are minimized and information is being de-regularized the world is becoming a ‘global village’. Elements like outsourcing, environmental stability, globalization; sustainability etc has changed the working patterns of organizations. Multinational corporations are increasing day by day and they are usually criticized because of issues like environmental...
Introduction The Hawthorn experiments marked a new direction in research of motivation and productivity. More than half a century has passed, and productivity remains a concern of management. Labor conflict continues wherever bosses are not fair or considerate of worker’s needs. Design of work tasks continues to be studied, systems...
Recommendations The procurement authority should adapt fixed-price lump-sum contracts where cost over-runs are met solely by the contractor in case of any. Introducing this new direction in the procurement and bidding world will be fundamental to protecting taxpayers from such risks. Armstrong and Sambamurthy (2006) assert that risk-sharing between the...
