The National Incident Management System and the Incident Command System

The National Incident Management System (NIMS) was created as a system for emergency management, response, and retrieval. The Incident Command System (ICS) is a typical approach to the administration, coordination, and organization of rescue operations that offers a standard structure under which personnel from many agencies can be productive. NIMS...

The Nestlé Firm’s Market Share and Profitability

Executive Summary Considering the company’s success in the market, Nestlé continues to encounter internal and external hurdles that it must conquer to achieve its objectives. However, market dynamism made Nestlé company accept change and develop products appropriate for its clients while sustaining the standards of its basic brand variety (Singh...

Analysis of the Coca-Cola Company

The Coca-Cola Company is a multinational company with its headquarters in Atlanta, Georgia, in the United States. Founded in 1892 by Asa Griggs Candler, the corporation operates within the carbonated soft drinks (CSD) and beverage sector while serving billions of customers across the globe. The company brand positioning has transformed...

Jack Welch’s Transformational Leadership Analysis

Introduction Effective leadership skills and clarity of vision have a great effect on a business organization. For many years, the issue of leadership in different organizations has elicited numerous debates and how the impact of clarity of vision and leadership skills creates varied opinions. In the corporate world, there are...

The Fitbit UK Firm’s Individual Marketing Plan

Introduction Health is a priority for millions worldwide; thus, businesses assisting people in maintaining their best physical and mental shape are in demand. Furthermore, the COVID-19 pandemic made well-being socially valuable, enabling tech, food, and consumer brands to switch toward promoting a healthy lifestyle (Mehta, Saxena and Purohit, 2020). Such...

The John Deere Firm’s Marketing Strategy

Introduction The changing demography of the unites states significantly affects real estate and industrialization. Besides, retirees seek more tranquil locations, away from city and town menace. The emergence of working-class women, the traditional agriculturist communities occupying the central and lower parts of the USA, provides a suitable niche for the...

Telstra Corporation’s Risk Management

Executive Summary Risk management stands out as an integrated and proactive strategy that organizations implement to handle potential risks. Such process should be long-term in nature if positive outcomes and project goals are to be realized. Telstra Corporation operates in the Australian telecommunications industry whereby it provides a wide range...

Accounting: The Effect of Inventory Errors

Inventory errors can be defined as errors that occur in recording a company’s current inventory at the beginning of an accounting period and the end of it. Inventory is considered to be one of the crucial balance sheet assets because acts as the basis for the company’s planning, strategies, operations,...

ZIP Code 11229: Brooklyn, New York

The population of each area, independent of its size, has various needs and purchasing power. Accordingly, it is essential that products and services be available within a locality that will satisfy the public’s requirements. Therefore, if products are necessary for the citizens, people will have a demand for them, which...

Different Generations in a Workplace

Nowadays, when the labor market has been restored from the lockdowns of COVID-19, more and more people are looking for jobs. Belonging to different generations, people have different values and expectations of a workplace which employers should necessarily consider to recruit talented workers. The millennials and z-generation are among the...

Analysis of Keurig and Dr Pepper Merger

This paper is about a merger involving two companies: Dr Pepper Snapple Group, a soda-making company, and Keurig Green Mountain, a coffee-making company. It was announced in 2018 that the two companies wanted to come together to have combined efforts that would enable them to make new attractive beverages to...

The Zappos Company’s Management Principles

Introduction Decision-making is a critical process that defines a company’s success or failure. According to Bang et al. (2017), it refers to the practice of making choices through identifying pertinent decisions, gathering data, and appraising alternative resolutions. In this regard, Nick Swinmurn’s executive decision to resign from his job and...

Information Systems at Walmart, Netflix, and Apple

Introduction The three companies selected that use information systems include Walmart, Netflix, and Apple. At first, Apple used the supplier information system (SIM). The SIM is a database system deployed by the organization to collect, store, assess, and control its supplier data in a unionized locality (Reardon et al. 2021,...

Home Depot Firm’s Competitive Environment Analysis

The Home Depot is an American retail chain that is the most considerable home improvement retailer. The company’s customers are divided into several categories, depending on the purpose of purchase. The most significant part of them are homeowners who purchase products and complete their projects and installations. The company has...

General Electric Capital and the 2008 Financial Crisis

Introduction General Electric (GE) is a multinational corporation that operates in multiple industries including energy, home and business solutions, financial services, and technology infrastructure. Formed in 1878 as an electricity company, the corporation has since expanded its operation into various sectors spanning over a hundred countries (Hoffman, 2013). Its profitability...

Apple Products and Technology Adoption Lifecycle

The technology Adoption Model describes the lifecycle of a given product from the moment it first enters the market to the time it saturates it. From the perspective of customer segmentation, this model divides the products and their target customer groups into five categories: innovators, early adopters, early majority, late...

Managerial Challenges of the 21st Century

Introduction Performing managerial tasks in the present-day world is becoming complicated due to the evolution of the field, resulting in the modification of all procedures. It is conditional upon the change in the way people communicate, which implies innovations applicable to all areas of companies’ activity. Therefore, the majority of...

Entrepreneurship on Mark Zuckerberg’s Example

Upbringing and environment can influence entrepreneurship, but this is not enough. Many people have good opportunities, but not all of them become great. In the case of Mark Zuckerberg, these factors had a positive impact since his parents could fully provide for his basic needs. Mark Zuckerberg grew up in...

Business Ethics in Modern Realities

Business ethics is one of the essential components of working in a business environment. Due to its principles, ethical problems and moral issues that arise during work between people can be considered and resolved. Moreover, ethical value systems also support business performance (Ferrell et al., 2019). This course’s study has...

Organizational Culture vs. National Culture

Creating a strong workplace culture that will allow keeping organizational behavior in order and promote corporate values in decision-making practice is paramount for any company. However, when building the required set of values and introducing staff members to them, managers often face the challenge of balancing organizational culture with national...

Ethical Theories in a Work Environment

Introduction Barns Group Limited is an organization like many others that encounters different forms of unethical acts. For instance, looking at the IT department, there is a scenario that has been mentioned earlier concerning asking for an employee’s login details from a manager. It is hard to judge whether the...

Strategy Change Cycle and Effective Planning

The processes of change management and strategic planning are complex and multi-dimensional as they entail the collaboration between relevant stakeholders, each of which has their defined roles and responsibilities. The strategy change cycle is among the primary processes of strategic management that links the processes of planning and implementation and...

The E-Bay Business Model and Current Problems

EBay’s original business model vs. its current business model In fact, eBay initially began running its business model based on the pure auction principle. At that time, bringing such a process to the internet was an absolute novelty with its benefits and drawbacks. On the one hand, people have lost...

Organizational Communication and Power

Organizational communication is devoted to managing the communication within the organization. Any structure in which communication should be regulated has the chief elements accumulating power. According to the theory, power is an inevitable element of organizational communication (Nicotera, 2020). Controlling the organizational culture, power adjusts the contact in the required...

How Google Sold Its Engineers on Management

Engineers that work for Google have been uneasy about the managers since the foundation of the company. Despite this, the managers help the organization keep in one general direction and work as a team. However, the amount of managers is still small, which gives engineers freedom and responsibility. Google hires...

Work Groups vs. Teams: What Is the Difference?

Many people believe that the phrases “work group” and “work team” are interchangeable synonyms, but there is a significant difference between these concepts. A working group means employees who work together, striving to achieve specific organizational goals and sharing information, but “actually working independently of each other” (Fritz, 2019, para....

Super Bowl Inc.’s Disaggregated Revenue Analytics

Purpose The primary objective of this memo is to document the revenue data trends while predicting future sales to identify the specific dates and locations that distinguish them from others. Data The data used in the analysis was collected from the firm’s finance department. It was tested for accuracy and...

Selfridge & Co.’s Integrated Marketing Communications

Integrated Marketing Communication (IMC) tools comprise a number of marketing instruments designed to ensure efficient and consistent communication with the target audience. The tools include advertising, sales promotions, public relations activities, social media, direct marketing, public relation, and sales campaigns (Juska 2017). According to Percy (2018, p. 4), marketing communications...

Nike Inc.’s Strategic Marketing Plan for New Products

This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products. The report contains comprehensive marketing information, including situational analysis explained based on internal factors, competitors, PESTLE and SWOT analyses, new product summary, marketing objectives, promotional strategy, market segmentation, and marketing mix....

Supply Chain Management (SCM): The 4V’s in SCM

Background Global operations by commerce and industries that initially served within their local markets create the need to form promotional plan of supply chain management (SCM). The globalized operations increased the use of information system technology which boosted the construction of a self-proliferating and complex chains of supply (Clauson et...

Adidas Strategic Assessment in Germany

Introduction Background Adidas’ founder, Adi Dassler, became passionate about providing athletes with quality apparel to improve their performance. He made the first pair of shoes in 1920 but registered a company four years later in a small town in Germany known as Bavaria. In 1949, Adi Dassler registered a new...

Marketing Audit of Mark and Spencer

Marketing is a fundamental component that contributes most to the development and extension of business regardless of its size, whether large, medium, or small. Thus, market analysis is needed to recognize the purchaser’s behavior and market conditions to adapt valuable insights on the market trends upon further business development (Clarke,...

Business Planning Process and Techniques

Planning is defined as the act of formulating a course of action. The business process involves defining the company’s objectives and goals and the determination of the necessary resources that may be needed to achieve the objectives and goals. The business process is important because in order to achieve any...

Social Security Administration Case Study

Introduction The Social Security Administration (SSA) has unique structural and cultural organization attributes for being both a typical large federal agency and social welfare. While SSA plays a central role in serving millions of people with deserving cases, it has leadership challenges given that it is a top-down bureaucracy and...

Organizational Effectiveness and Efficiency

The ultimate goal of studying the concepts of management and organizational behavior is to improve the effectiveness of organizations and the efficiency of their activities. The management and organizational behavior can be considered as controlled factors by which the organization can be transformed from a less active state to a...

Jack Welch’s 4 Principles in “Winning”

Jack Welch’s book, titled “Winning”, provides a framework of qualities required for the success as a business leader in an enterprise. These qualities include the necessity of a strong mission and concrete values, the absolute necessity of candor, the power of differentiation, and giving value to each individual, respecting their...

“The Wizard of Lies”: Bernie Madoff’s Unethical Leadership

Introduction The year 2009 was marked by the resonant case of the investment advisor Bernie Madoff who admitted to committing eleven federal crimes and received a 150-year prison sentence. The convict ran the biggest fraudulent scheme in the history of the United States known under the name of the Ponzi...

Advantages and Disadvantages of CPD Monitoring Techniques

Continuing professional development (CPD) is the process when people improve their knowledge, skills and experience by means of special training courses. Monitoring and evaluating is the final stage of the CPD process. There are a lot of diverse ways how the CPD process may be monitored and evaluated, still, each...

Woodworking Skills in and Personal and Academic Traits

All areas of a person’s activity are interconnected, influencing one another in a particular way. Each individual possesses a range of specific interests and hobbies that might not have an obvious relation to their primary sphere of studies. Nevertheless, extracurricular activities are capable of having a direct positive impact in...

“Sneaker Wars” by Barbara Smit: A Review

The book Sneaker Wars by Barbara Smit presents an invaluable insight into the origins of the global sportswear brands Adidas and Puma and their impact on the sports industry. It provides an account of how the relations between two brothers Adi and Rudi Dassler shaped the competition between the two...

Cooperatives’ Types and Organizational Structure

Definition of a Cooperative Cooperation at the end of the 20th century is a widespread social phenomenon. It is the basis for creating enterprises and their associations as well as for the accomplishment of everyday tasks at the national and international levels, such as space exploration, environmental protection, etc. Cooperatives...

Leadership and Conflict Management

Introduction The notion of leadership within any team has become one of the central matters of interest for human resource management researchers over the past years. However, while there exists a great variety of theoretical frameworks to apply to a specific context, many managers and leaders lack an understanding of...

Pricing Strategies Comparison

Introduction Businesses rely on pricing strategies to maximize their sales and profits. Marketers consider various factors before determining the best pricing method, such as existing conditions, actions of the competitors, input costs, and trade margins. The selected product for this discussion is that of a luxury car. This paper gives...

The Yardstick Approach to Organize Information

Documentation is an integral part of running any business, as it helps to track and control progress, note errors, and consolidate decisions. For this reason, there are many types of reports that are suitable for various kinds of problems requiring a solution or justification. The yardstick approach is one of...

“Marketing Myopia” by Theodore Levitt

Iron Cycle of Growth Looking at the business cycle one is overcome by a feeling of despair that inevitable like the human body and like kingdoms there is the “iron cycle” of growth and then decay – an infallible law of Nature from which there seems to be no escape....

Heineken’s Organization and Strategy: Case Study

The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...

Sexual Harassment Problem Analysis

Nowadays, sexual harassment is a burning issue, and it is largely discussed in society. As far as I understand it, sexual harassment is a type of inappropriate behavior in society, when a person gives someone hints with a sexual overtone or expresses their sexual desires explicitly. Gutek (2015) defines sexual...

ZZZZ Best Co. Case Study: Key Events and Key Auditing Topics

Key events surrounding the case Barry Minkow learned the carpet-cleaning business from his mother and proceeded to establish his own company, ZZZZ Best Co., at the tender age of 16. However, the capital was a major issue and he soon started undertaking credit card forgeries alongside other frauds that provided...

Sexual Harassment in Workplace Consequences

Sexual harassment has negative effects on organizations as well as individuals especially the victims. For this reason, effective manager fulfills their legal responsibility and ethical obligation in the protection of employees from hostile working environments. Sexual harassment is a threat to organizations and individuals because, it entails power, as individuals...

Dell and Wal-Mart: Supply Chain Optimization and Outsourcing

According to Mentzer, supply chain management is the follow-up process that an organization has regarding the production to the marketing of a product or service (Mentzer 2001). This process revolves around the transformation, movement, and storage of inputs and outputs in the production process. The overall aim of supply chain...

Wal-mart Food, INC: Management Accounting Concepts

Introduction This would involve a short picture of Wal-mart food, Inc… It is the earth’s largest vendor it functions, in the course of an enormous foundation of Wal-Mart supplies, supercenters of Wal-Mart, etc. The main purpose of the Final Project is to apply the concepts and techniques of the module...

Barriers to Ethical Managerial Decision-Making

Outline This essay is an attempt to describe the hurdles like social and cultural system, whistleblowing, corruption, groupthink…etc that are being faced by the managers while making ethical-managerial decisions. This paper also provides some recommendations for dealing with these obstacles. Obstacles encountered by the managers while making ethical decisions The...

GlaxoSmithKline Company’s Human Resource Strategy

Introduction The company under analysis has been one of the leading pharmaceutical providers in the world. It employs over ten thousand staff members and therefore serves as an ideal organisation for analysis of the role of HR in strategy formulation. How HR services are provided in Glaxo Smith Kline Glaxo...

Corporate Governance: Boeing Firm Infrastructure

The modern world is abounding with different companies and firms. These companies, firms, and factories produce different goods which they supply the markets with to please the consumers. These firms are also different in their infrastructure and the way they run business, what company politics they lead and how they...

Human Resource Management and It’s Functions

Introduction Human resource management (HRM) is the logical and strategic approach to the management of the most important assets (the employees working there and contribute to the fulfillment of the business’s goals individually or collectively) of an agency or organization. The term personnel management has been substituted by the terms...

Corporate Strategy of Coca Cola

Corporate Strategy of Coca Cola: Introduction The international soft drinks market is never complete without mentioning the leading player, Coca-Cola. Over time, it has created a solid corporate brand name, strong product brands, and consequentially substantial brand equity through various products across many markets. Since its inception, the company has...

Accounting for Decision-Making. Dakota Office Products

Introduction When Dakota Office Supplies was confronted with the problem of reduced profits despite having improved sales the company identified the reason for such a scenario as the weaknesses in the costing system. Therefore the company proposed to introduce ‘Activity Based Costing System’ (ABC) in their organization to improve the...

Alessandra Rich Fashion House’s Launch of Menswear

Executive Summary The paper presents an overview of Alessandra Rich fashion house, including brand identity, a brief competitor analysis, and a target market. Further, sustainable production is discussed, including sourcing, distribution, the critical path, and the supply chain strategy. Special emphasis is made on the ways of reducing the environmental...

Operations Management: The Case of Concept Design Services

Introduction Operations management is directly dependent on a company’s strategy, and this aspect needs to be taken into account when analyzing organizations’ strengths and weaknesses in planning and realising their operations. Thus, operations management is the approach to managing a range of resources that are used to manufacture certain products...

Strategic Marketing Approach: The Case of Kraft Mac and Cheese

The food production industry is undergoing substantial changes due to the development of technology, as well as the shift in political, social, and cultural domains. Modern hectic life makes packaged food popular among diverse groups, including students, young working adults, childless couples, and families (Casini, Contini, Romano, & Scozzafava, 2015)....

Euro Disney: Strategic Human Resource Practices and Takeaways

Introduction Human resource (HR) management is an essential element of organizations’ strategic planning. Any company’s international HR department should take great care of analyzing the factors that can lead to the success or failure of opening a business in a particular region. Euro Disney, which opened in Paris, France in...

Stage-Gate Development Process and Its Stages

Introduction Cooper’s Stage Gate process focuses on innovations during project management (Cooper, 2014). This technique divides a project into different stages separated by ‘gates’. These are referred to as the decision points that influence the movement to the next stage. In business organisations, the Stage Gate process is considered important...

Muja’s Poultry Farm’s Business Plan and Management

Introduction Poultry farming is one of the most fitting and profitable business models for Texas. The state has all the necessary prerequisites encouraging such activities. The business memorandum provided below describes Muja’s Poultry Farm as well as its products and services, business location, equipment, and the documents required for launching...

Todd McFarlane’s Leadership Approach

The contemporary global business environment dictates which capabilities, talents, and competencies company leaders should have. It is true that expertise and experience are vital to managing organizations well, but they may not be enough. Personal character traits, innovativeness, and inquisitiveness are important for being successful as well. This essay will...

Wal-Mart Company’s Growth and Organizational Theory

Introduction Sweeping demographic shifts, technological advances, competition, geopolitical realignments and other related pressures are combining with security concerns, changing customer preferences, expansion urges and organizational governance to generate momentous pressure for organizational change (Kotter 96; Howard 3). A diversity of studies (Haveman 20; Kotter 97; Amburgay 55) have found that...

Zappos Company and Its Key Executives

Nick Swinmurn Swinmurn is currently the chairman of Zappos. He founded Zappos.com (an online shoe retailer) after being disappointed in his shoe search. (Anon. “Zappos.com, Inc. CEO & Executives” 2011). His responsibilities as the founder and the chairman include; Ensuring the company offers the best service in comparison with its...

Business and Management Research Methods

Understanding business and management research methods Research is a very important discipline for scholars. Scholars with superior research skills are always placed at an advantage because they can use these skills in their career fields (Creswell 1994, p. 3-15). It is therefore highly important to know that as a scholar...

Starbucks Coffee Employees Training: New Equipment Usage

Introduction and Background The concept of employee training has become a common subject for researchers and practitioners over the years. The primary principle behind training is providing a workforce with flexibility and freedom in making decisions related to work based on knowledge and skills. This is an anti-thesis of traditional...

Caribou Coffee House’s Strategy for Competitive Edge

Introduction Caribou coffee company started as a coffee shop located in Minnesota to a current publicly-traded company on the NASDAQ. It was the second-largest owned coffeehouse in the united states of America in 2007 with several coffee houses in operation. Through its resources and capabilities, it has been able to...

Cemex Cement Production and Distribution: Market Analysis

Marketing Research The cement market consists of any activity that is aimed at the manufacturing and distribution of cementitious material. Companies usually provided aggregates such as gravel and sand. Customer-specific products such as ready-mix concrete and asphalt are also part of the market. The market consists of several global manufacturers...

Discrimination Problem in the Workplace

Introduction It is necessary to mention that discrimination in the workplace is a topic that has been actively discussed by scholars over the last few years and has drawn the attention of many researchers. The concept may be defined as unfair treatment of individuals based on the color of their...

Barclays Bank’s Talent Management

Introduction The productivity of a company is dependent on its ability to proactively organise its human resource management strategy. As a matter of fact, labour is a vital factor of production that quantifies the performance, output, and goal achievement with optimal use of available inputs. The Barclays Bank in Stanford...

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

Leadership Styles Comparison: Authoritarian, Democratic, and Laissez-Faire Leadership

Leadership style is an essential managerial characteristic. According to Lewin’s model, there are three types of leadership: authoritarian, democratic, and laissez-faire (Marquis & Huston, 2011). Authoritarian leadership is characterized by rigidity, strict control, and discipline. Such leaders mainly focus on the desired results. Within organizations, authoritative leaders tend to ignore...

Food Truck Business’s SWOT Analysis

Are you looking for the food truck SWOT analysis? Look no more! This essay sample conducts SWOT analysis for food truck business. Here, you’ll find the strengths, weaknesses, opportunities, and threats. Market competition is getting stronger and stronger in the modern globalizing world. The companies grow larger, they try to...

Apple, Inc.: Financial Reporting Problem

Total Cost and Book Value Based on the historical cost principle, companies are required to record the assets in the balance sheet statement at cost. This value is reduced periodically using accumulated depreciation. The cost of an asset should be calculated properly because failure to do that can affect the...

Emirates Company: Marketing Management

Background Emirates (established in 1985), an airline company based in Dubai, is owned wholly by the government of Dubai’s Investment Corporation. The company is the largest airline in the Middle East, having the capacity to carry roughly 3,650 flights between the Dubai International Airport and more than 80 countries worldwide....

Jack Welch’s Leadership at General Electric

How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...

Uber Company’s Ethical Business Practices

Introduction Uber is an on-demand transportation service whose mission is to enhance the accessibility of affordable transport services, which has brought a revolution in the taxi industry all across the world. Travis Kalanick and Garrett Camp founded the company in 2009 with its headquarters in San Francisco, California, United States...

Marks & Spencer as a Marketing-Oriented Company

Marks & Spencer (M&S) is an international, multi-channel retailer specialised in food and fashion. Currently, food business accounts for 58 per cent of the enterprise’s total turnover, while clothes and home business – for 42 per cent (M&S 2016a). Quality and innovation are the core values incorporated into M&S organisational...

Group Decision Making Theory

Introduction Group decision-making refers to a situation where individuals have to make a choice collectively based on the alternatives presented to them (Fox, 2015). It is common to find cases where decisions have to be made by a group of people because of the prevailing circumstances. Sahin (2014) “Since managing...

Coca-Cola Company: Strategic Management Process

Executive Summary The paper at hand is devoted to the analysis of the process of strategic management basing on the Coca-Cola case study. In the framework of the relevant study, such aspects as a mission statement, a vision statement and values were examined. The principle aim of this analysis resided...

EasyJet Airline: Strategic Management

Introduction Strategic management encompasses a group of continuous deeds and well-calculated practices that businesses deploy to organise and/or set their assets in line with the established goals. Actions in strategic management have t be in line with the organisation’s mission, vision, and values. Activities in the discourse change the static...

Nike Company’s Marketing Principles and Practice

Branding Branding is a marketing concept that refers to the process of creating a unique name for a product with the view of differentiating it from the substitutes offered by the rivals. The reason for branding a product is to make it easily identifiable by customers. It may help a...

Pepsi Cola and Coca Cola Companies Performance Management

Coca Cola and PepsiCo are Fortune 500 companies and therefore other companies observe their human resource practices as models. Motivating and managing human capital It is imperative to recognise that both Coca Cola and PepsiCo take pride in their workforce. Pepsi, for instance, acknowledges that employees are its greatest assets...

General Motors Company’s Ethical Dilemma

Summary of the Ethical Dilemma that the Organization Experienced In February 2014, General Motors started recalling some of its car models made before 2007 because of their ignition switches which could abruptly shut off the car when one was driving and disable the car’s airbag, steering and brake wheels (Isidore...

Casino Industry Standards on Occupational Safety and Drug-Free Environments

As a result of the enactment of the 1970 Act of Occupational Safety and Health in the U.S, Occupational Safety and Health Administration (OSHA) was formed. The idea was to have a body that would ensure a safe and healthy working environment for employees. It sets rules and standards for...

Marriott International Hotels’ Strategic Marketing

Current marketing communications practices of Marriott Marriott International, Inc. operates in the lodging industry and has numerous properties in more than 70 countries (Albee 2015). The lodging industry of the world is faced with numerous challenges that affect the profit margins of most of the players in this industry (Cai...

Marriott Hotels’ Differentiation and Positioning

Introduction The hotel chain Marriott is well-known for its exquisite approach to guests’ reception. The management of the chain conducts the policy aimed at a wide range of potential customers, and even high-ranking guests, as a rule, can choose the hotel that corresponds to their price category and type. Customer...

Eastern Gear Inc.’s Operational Issue and Solution

Major problems faced by Eastern Gear Inc. Eastern Gear Inc., based in Philadelphia, is a manufacturing company that produces a variety of gears. Currently, the company faces several problems in the operations. The operations of the company indicate that it lacks proper strategies and operational objectives. The operations of the...

Turkish Airline’s Strategic Analysis

Executive Summary Turkish Airline is the major carrier that operates in Europe, Africa, Asia, and North American markets. It has experienced impressive performance in the market because of its market strategies. Easy Jet is currently one of the leading low-cost carries based in London but operates internationally. The airline companies...

The Ritz-Carlton Company Human Resource Management

Abstract Patrick Mene changed the focus of the Ritz-Carlton Company when he joined the organization in 1990. He focused on enhancing the quality of services through investing in training and development for the employees. The organizational culture of the company is also a major element that has led to the...

Nestlé Animal Testing and Business Ethics

Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...

The “Do No Harm” Principle

According to De George, the “Do Not harm” principle is one of the essential elements of ethical performance within organizations (272). Certainly, it is usually implied that organizations and individual entrepreneurs should avoid any harm while pursuing their business objectives. At the same time, not all organizations and individual businessmen...

Foreign Direct Investment and Political Ideologies of Countries

Foreign Direct Investment refers to the purchase of a company’s assets within the boundaries of another country by a different firm. For example, a company in the United States of America can increase its business enterprises by acquiring an industry of interest or by extensive marketing within the territories of...

The Role of HRM in Career Management

Introduction Traditional perceptions of careers are slowly being replaced by new views. Career management was once considered as a role for employers. Job security was a reality, and careers were associated with jobs. However, these factors are no longer true today; off-shoring, mergers & acquisitions and downsizing are new buzz...

Leadership Styles in Business

This paper focuses on different leadership styles in business. Get some inspiration for your leadership styles essay introduction, main body, or conclusion with us! Good Leaders The World’s history has seen a number of great leaders; Quaid-e-Azam Mohammad Ali Jinnah, Mahatma Gandhi, and Martin Luther King were a few of...

Sustainable Solutions: Stakeholder Identification and Value Analysis

Enterprise Level Strategy Costco is a leading American wholesale corporation. It operates as a warehouse club that offers a variety of goods and services to its members. The organization’s mission is to offer high quality goods and services to its members on a continuous basis. To achieve this objective, the...

Digital Marketing Challenges and Optimization for Google Merchandise Store

Introduction Digital marketing requires precision in messages that need to be conveyed and statistics that are used as a basis for any corrections to the chosen strategy. Available data may overwhelm marketing managers, who consider irrelevant factors that adversely affect their decisions (Kingsnorth, 2019). Google Merchandise Store makes it possible...

Perceptual Mapping and Conjoint Analysis for Laptop Market Positioning and Strategy

Introduction Perceptual Map Creating a perceptual map (PM) is an important tool for analyzing the market and its structure, making decisions about positioning, or identifying a competitive set. The effectiveness of the method is linked to its simplicity and, at the same time, its ability to generate results and interpret...

McDonald’s and KFC Firms’ Business Processes

Introduction The video Business Processes gives an idea of the business processes involved in any large company. Among the examples of companies mentioned is McDonald’s, which understands the importance of efficient organization of these processes (Business processes, 2010, 00:02:30). KFC can be called a successful competitor of McDonald’s since they...

Tesla Inc.’s Ethical Challenges Analyzed Using Milton Friedman’s Framework

Executive Summary Tesla Inc. has become one of the most famous players in the electric car market in recent years and can truly be called the most popular at the moment. However, the company has recently come under scrutiny due to potentially unethical marketing actions. Tesla Inc. is accused of...

Fraud Analysis of ZZZZ Best: Management, Risk Appetite, and Board of Directors Oversight

Connecting Risk Management Concepts to a Recent Fraud Case For the analysis of fraudulence in terms of management, philosophy, risk appetite, and tolerance, the company ZZZZ Best was chosen. It is an organization that provides its customers with carpet cleaning services. ZZZZ Best was established in 1982 by Barry Minkow...

Fire Safety Culture: Leadership Styles and Workplace Safety

Introduction Fire safety refers to the condition of an object in which there is no probability of a fire. Specific measures are taken to eliminate it and exclude its negative consequences and factors if it occurs. Competent and accurate fire safety management is essential for the holistic provision of fire...

Critiquing Project Risk Failures in the Scottish Parliament Building

Introduction This critiquing project risk process paper focuses on considering the vital strategic considerations regarding the Scottish Parliament Building. This building is of critical importance as it symbolizes democratic power in the country and serves as a meeting place for the government. It is very different from the generally accepted...

Airbnb’s Marketing Management: Strategies and Success of the Disruptive Brand

Executive Summary The marketing management of Airbnb was looked at in this case study. The organization has used the marketing mix to attract potential customers through a value-based pricing strategy, targeted segmentation, and advertising and promotion. In addition, Airbnb has customized its marketing strategies using a data-driven approach, built a...

Organizational Structure and Culture: Balancing Strengths and Weaknesses

Introduction The organization’s structure and culture are two essential elements to be addressed. However, there are adequate and inadequate ways in which firms can approach the above notions. Namely, culture and structure can be implemented in a way that becomes a corporate weakness or internal strength. Specifically, employing an incorrect...

Challenges in Workplace Etiquette: Communication and Technology

Introduction Whether an individual is starting a career as an intern or a competent professional, office etiquette plays a vital role in their daily lives. Success Peoples (2021) asserts that etiquette sets rules that establish appropriate manners while highlighting avoidable conduct by workers. This paper looks at professionalism, punctuality, technology...

Strategic Management Process: Reflection Assignment

Summary Strategic management is an ongoing strategy that organizational leaders need to undertake if they want to support performance and deliver sustainable results. The initiative revolves around setting attainable objectives, monitoring and analyzing the recorded level of competition, improving internal structures, and ensuring that business processes are aligned with the...

General Motors: Human Resource Management

Introduction In the contemporary, highly competitive business world, human resources in general and talent, in particular, are considered companies’ most significant value and asset. With an emphasis on innovation and creative, sustainable solutions, large corporations prioritize their prospective employees’ competence, skills, and knowledge to form resilient, reliable, and highly efficient...

Pay Structures: Employee Compensation Levels

Introduction Pay structures define how an organization determines employee compensation levels. A pay structure is intended to create a transparent framework for fairly and equally compensating employees. The design of a compensation system is vital because it encourages employees to give their best work and provides a clear pathway for...

The Hewlett Packard Firm’s External and Internal Environments

Hewlett Packard (HP) is one of the largest technology companies in the US that sells its products and services worldwide. The company’s field of activity is characterized by high competition due to the growing consumer demand. Therefore, to determine strategies for obtaining a competitive advantage for Hewlett Packard, it is...

Human Resource Analysis of Walmart Inc.

Human Resource Management is the main component of the company’s activities, which is responsible for the efficiency and productivity of work. An organization can earn a competitive advantage by efficiently using its people and developing plans based on its knowledge and abilities to accomplish well-defined goals. These essential departments play...

The Tesla Firm’s External and Internal Environments

In this discussion, we will explore the external and internal environments at Tesla, Inc. Tesla’s five forces of competition, external threats, strengths, and weaknesses will be examined. Moreover, the mechanisms of how these factors have contributed to the company’s success and challenges will be desribed. The aim of this discussion...

Conflict Resolution and Its Key Approaches

Conflict management is the methodical and cooperative effort required to resolve differences between individuals or groups. Each organization contains some level of interpersonal, intrapersonal, or intergroup conflict. This is because it is unrealistic to demand unanimous agreement between multiple people at all times. Executives, directors, and workers sometimes spend 20–80%...

CSR (Corporate Social Responsibility) at Unilever

Corporate Social Responsibility (CSR) is an essential modern concept that has become popular among businesses. CSR supposes that a corporation should play a decent role in society and take into account the social and environmental consequences of business actions. An example of a business that employs CSR in its model...

A Balance Between Global Integration and National Responsiveness of IKEA in China

The most prominent furniture shop in the world is a Swedish firm called IKEA. The business operates in 55 nations and employs more than 76,000 worldwide (Roy, 2020). The global market leader’s success can be attributed to its comprehension of the customer and target prospect’s wants, the potential of its...

Hilton Hotels & Resorts’ Brand Management

Competitive Frame of Reference Target Market The primary emphasis of Hilton’s global segmentation strategy is on local preferences and location. Hilton employs the brand diversification approach to carefully classify the market in order to satisfy the differentiation requirements of various client groups throughout the globe (Zeng, 2021). By using the...

Environmental Analysis: A Case Study of Emeritus Airline Company

Introduction Environmental analysis is an important aspect of business assessment that serves various purposes in aligning strategic policies within the internal and external surroundings. In David and David’s (2014) opinion, environmental analysis is a fundamental approach incorporated in identifying internal and external elements of any business environment. As a result,...

The Definition of the Business Environment

Introduction The definition of the business environment includes all possible internal and external factors as a set that affect the corporation. External factors include economic factors since each corporation needs to adapt to a recession or decline in the economy. Another factor is the legal one since when government officials...

Netflix: Digital Marketing Strategy

Abstract This dissertation analyzes the effects of digital marketing techniques on consumer behavior using Netflix as a case study. Netflix’s recommendation model of advertisement, which uses an algorithm-based marketing system to influence consumer-purchasing decisions, is the focus of the current investigation. From this background, this probe is designed to understand...

Supply Chain Design at Crayola

Dynamic sales volumes – involves meeting the needs of volatile sales volumes that can stem from customer demand or internal promotions (Kajewski, et al., 2015). ColorWonder and WashableDeluxe are both highly popular global products that also contain products from diverse supply chains in the company. When designing the supply chains...

The Fashion Channel Competition Issue and Solution

Problem Statement The Fashion Channel (TFC) faces problems represented by the inability to compete with rivals due to the firm’s unwillingness to accept changes. TFC has focused on a broad audience for many years, resulting in the company being used to operate in a certain way while other networks utilize...

Coca-Cola’s Beneficial Strategic Management

Introduction Strategic management directs and supports organizational activities for sustainable growth. The Coca-Cola Company integrates strategic management in its local and global operations contributing to its success in the beverage sector. DuBrin (2020) states that planning, organizing, leading, and controlling fall under the primary management principles. Coca-Cola’s vision is to...

The Planning Process in Business

The planning cycle is a step for strategy creation for medium-sized and small projects. The cycle enables one to have the ability to effectively implement the plan, cut costs, and ensure the company’s long-term viability. The planning stage will involve priority recognition, so the main thing to be characterized by...

Transformational Leadership: The Case Study

Transformational leadership is a type of organizational governance that not only encourages change and innovation but also maintains its values, culture, and processes. This case study focuses on Rachel, the manager, and CEO of Independent Center for Clinical Research (ICCR). It will discuss what is extra about Rachel’s leadership, how...

The Ideas of Henri Fayol and Frederick Taylor: Efficacy in the 21st Century

Henri Fayol is a French figure who practiced management and was the founder of the school of management. He made an essential contribution to developing leadership and such a system. Frederick Taylor is an American entrepreneur who contributed significantly to developing management and management systems. These theories have greatly influenced...

Project Management: Analysis of the MoSCoW Method

Every organization has a hierarchy of purpose, which helps it determine the projects to prioritize. In addition, it helps organizations allocate resources adequately and guarantee they go where they are needed the most. Resources allocation is essential at the operational land strategic level because it determines the success or failure...

Crisis Management in an Organization

Crisis management or communication refers to how an organization identifies a threat and responds to it effectively. Crisis management in an organization can viewed as a procedure whereby the old systems are no longer maintained so as to mitigate certain threats associated with them. This means that crisis management also...

Nike Inc.’s Strategic Opportunities and Limitations

International expansion is the goal of many firms because selling goods worldwide and locating productions in multiple countries simultaneously is vital for competitive advantage in most markets. Companies that adjust their strategies need to evaluate their current conditions, place at the market niche, strengths, weaknesses, opportunities, and threats they might...

Costco Wholesale Corporation: Accounting Research

Introduction Costco Wholesale Corporation is one of the leaders in the retail store chains in many aspects. This company was established in 1983 in Seattle, Washington, expanding in 2021 to more than 800 warehouses worldwide (Costco Wholesale, 2021). The main features that define their whole business model are the membership...

Satya Nadella’s and Ken Lay’s Leadership Styles

Effective leadership is the most important part of any organization’s success, and analysing strategies used by effective and ineffective leaders can help to understand what qualities contribute to it. Two leaders that will be discussed in this essay are Satya Nadella and Ken Lay. Nadella has been the CEO of...

Internal Analysis, Value-Adding Strategies, and Service Marketing

Introduction Before proceeding directly to the assignment performance, it is required to identify the essence of fundamental conceptions. Primarily, internal environment analysis is an overview of a wide range of elements of a company, its activities, mission, and leadership. Consequently, the value-adding strategies mean the formation of the working environment...

Mass Customization at Hewlett-Packard

Introduction Mass customization is modifying and making products available on the market to fit a specific customer’s requirements. It refers to a marketing and manufacturing strategy that combines the adaptability and individualization of products created to order with the lower per-item costs typical of mass production. Mass customization can be...

The Rivian Automotive Company Analysis

Firm Analysis Rivian Company is a recent firm specializing in the manufacture of electric vehicles. The business plan to expand its operations into a new nation. Among the government with potential, China is a favored area through which Rivian Company can thrive. The country’s political stability, broad market, and faster...

A SWOT Analysis of the Nokia Company

Introduction One of the world’s most well-known manufacturers and sellers of mobile phones is Nokia. The organization employs more than 102,000 people across its sub-stations in 130 countries. In addition to producing mobile phones, Nokia also provides a comprehensive selection of other telecommunication services. The Fortune Global 500 ranks Nokia...

Utilitarianism as a Concept Embedded in Human Nature

Currently, the interaction of people with each other plays a significant role in all spheres of human activity. The importance of people’s relationships can be seen starting from simple human relations and their continuation to economic ties between countries. For a good connection between humans, people need to leave positive...

The Boeing Firm’s Ethical Dilemma Regarding the Airbus-Neo

The Boeing Company Boeing is one of the biggest corporations in the aerospace industry. The company works with customers across over 150 countries (Boeing, n.d.). Boeing operates through the development, manufacturing, and maintenance of commercial planes, space systems, and defense products (Boeing, n.d.). The core values of the company include...

Preparing a Budget: Travel Expenses

Expense Details HKD Converted to CAD ($) 1 HKD = 0.17 CAD Flight CI031, CI903 and CI910, CI032 US $ 1,523 Your City (Vancouver) – Hong Kong, China Hot meal provided Duty free for sale on flight 1,982.06 Hotel Grand Hyatt Hong Kong 1 Harbour Road Wanchai, Hong Kong RHKE...

Comparing Leadership Styles in the USA and Qatar

Introduction. Leadership in the USA Historical influence: democracy, freedom of speech, and fight for independence shaped the modern American leadership style; The top characteristics of a strong leader include performance orientation, self-sacrifices, decisiveness, autonomy, and integrity (Brodbeck et al.,2007); A constant battle between competition and collaboration, collectivist and individualistic values;...

Performance Analysis of Evergreen Marine UK Limited Company

Introduction Evergreen Marine (UK) Limited Company is a subsidiary corporation of the renowned Evergreen Group. The firm began its official operation in 1979 under the UK flag container having its headquarters located in London. It offers shipping, leisure, and aviation services across different destinations with approximately 600 employees. The report...

Wawa Inc.’s Reinvention Through Blue Ocean Strategy

Brief History Like nearly all merchants, Wawa felt the pain of limited consumer spending as the financial crisis of 2008 progressed. Companies were actively copying Wawa’s products in reaction to the recession. Faster pumps with shorter lines and did not charge credit card fees became increasingly prevalent. Stoeckel summoned top...

Biographical Introduction: Steve Jobs

Background The selected leader for this project is Steve Jobs, the legendary founder and long-time CEO of Apple Inc. Steve Jobs came into prominence when he recognized the invention of his friend Steve Wozniak of creating a personal computer that could be connected to a monitor. Together they co-founded Apple...

Importance of Motivation for Employees

Motivation refers to an internally generated drive to achieve a goal or follow a particular course of action. Highly motivated employees focus their efforts on achieving specific goals. It’s the manager’s job, therefore, to motivate employees—to get them to try to do the best job they can. Motivated employees call...

Apple Inc.’s Analysis in the Chinese Market

Apple Inc. is a global corporation that operates all over the world and generates interest in its products among consumers from different areas. However, it is inevitable that specific markets are especially important to cover such a global brand as Apple. China’s emerging economic potency creates an environment in which...

DuPont Analysis of Apple Inc.

DuPont analysis is a commonly measure for the return on equity (ROE). The DuPont coefficient is a product of net profit margin, asset turnover ratio and equity multiplier (Jin, 2017). Net profit margin is the central measure of profitability which provides a percentage of revenues kept as net profit (Husain...

Researching of McDonald’s Supply

Before getting to the customers, the product usually goes a long way – the supply chain, which includes various components. It affects the organization’s profitability and is sensitive to multiple influence factors. McDonald’s is one of the world’s most famous fast-food restaurant chains, which is a sign of careful supply...

The Vans Resilient Brand’s Analysis

Introduction Vans was founded in 1966 by Paul Van Doren and his brother James. Initially, the company aimed to make long-lasting, washable, and cost-effective shoes in south California (Moon & Kiron, 2002). The firm made sales directly to clients and operated retail stores. Vans product promotion was through giving out...

Nike’s ‘Choose Go’ Commercial Analysis

Introduction Commercials are the greatest ways of bringing potential consumers to attention and purchasing a particular product or service. Therefore, companies apply various rhetorical devices that grab an audience’s attention. The use of logos, pathos, and ethos helps companies improve their commercials’ effectiveness. Nike’s ‘Choose Go’ campaign is one of...