11375 samples of this type
Executive Summary This paper aims at studying all major aspects of the strategic management process of Magna International, a Canadian automotive supplier. It is the final report, focusing on a detailed representation of strategic management processes and strategies. Special focus is made on the history and evolution of the company...
Introduction The aim of this strategic plan of Proctor & Gamble is to analyze the strategic corporate development history, strategic direction for the future, and the current strategic situation of the company. However, this paper will concentrate on the historical background and strategic decision for the last twenty-five years, present...
Google is one of the world’s largest and most renowned corporations. Due to its massive success, Google is under a constant observation as a source of impactful practices and innovative approaches. This paper is focused on the exploration of Google’s human resources practices such as recruitment and selection. One of...
Abstract This paper is a case study on Virgin Group, a multinational conglomerate uniting 60 businesses operating in different sectors of the economy. The recognition of the brand is constantly growing, as there is no region in the world where the work of the Virgin Group’s industry giants would remain...
Background of the Company Unilever is one of the most influential multinational corporations in the world that specialises in producing personal care products and cleaning products as well as food and beverages. The company was founded after the merger of Lever Brothers and Margarine Unie in 1929, and it operates...
Product and Problem Statement New Balance is a US privately owned multi-national company that designs and produces athletic footwear, apparel, and accessories for fitness and multiple athletic activities such as team sports, running, training, tennis, light walking, as well as casual and lifestyle wear. Formed in 1906, the company has...
Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....
If you’re about to conduct research on Nestle advertising strategy, check out our essay sample! Here, you’ll find Nestle promotion strategy and other helpful information. Executive summary Nestle is a leading multinational company in the fast-moving consumer goods (FCMG) industry. The company manufactures and sells baby foods, beverages, and snack...
Introduction With a history of over a hundred years, the New Balance Company started as the organization that produced shoes for people, who were incapable of using standard footwear due to health issues. William O’Riley founded the organization in 1906 and started expanding into the sports industry three decades later,...
Summary of the Ethical Dilemma that the Organization Experienced In February 2014, General Motors started recalling some of its car models made before 2007 because of their ignition switches which could abruptly shut off the car when one was driving and disable the car’s airbag, steering and brake wheels (Isidore...
Describe how the auto industry might work differently if it were designed by the Dell Model The Ford motor company has existed since 1903 (Dornbach, Slade & Thorpe, 2009, p.4). It has had a series of success stories-revenues of more than 144 billion, operation in over 200 countries of the...
Introduction The management of human capital has become a highly debated topic in contemporary entrepreneurial practices. In business, people are perceived as assets that can be increased in value through either the creation or identification of investment opportunities. The embracement of human capital management (HCM) involves the constant provision of...
Use of social media tools for recruitment by employers One of the most important activities that help organizations in creating a great workforce is the recruitment process. Employers in the contemporary world use various tools and strategies when recruiting individuals for their workforce (Broughton et al. 2013). One such strategy...
The Executive Summary The Sultanate of Oman has become the center of projects and successful global businesses, especially in Muscat area. The tea selling project is a marketable project. The shop would sell different varieties of tea, especially the Karak tea. The residents here comprise of different nationalities. They like...
Supply Chain Strategies: “Don’t Ship Air” and “Don’t Ship Water” The appearance of the principles “don’t ship water” and “don’t ship air” was mainly determined by two aims: optimizing the performance of supply chains and making it more “green.” Thus, the principle “don’t ship water” implies reducing the waste of...
Our sample essay will focus on Toyota and Mercedes’ competitive advantage and marketing strategy case study. Introduction This paper will compare two companies, namely, Toyota and Mercedes, which are among the world’s best automobile manufacturers and sellers. The goal is to examine their competitive priorities and operations strategies. The paper...
Introduction Over the recent past, the global market has been characterized by a very high level of competition. This has been characterized by a very high level of competition. In particular, the market for computers and electronics, in general, has been increasing over time. This competition has increased as a...
Nowadays, General Motors is a widely known corporation, which has the offices and services present in the different parts of the world. The company was established in 1908, and since then, it aims towards the constant innovation and development of the new products (Pelfey, 2006). Today, it is present in...
Executive Summary The objective of the report is to describe the company profile of Marks & Spencer and to analyse the management style and the new organisational structure that led the company to success. The analysis of the case study also discusses the reasons why the change was introduced, as...
Introduction “Entrepreneurship is simply a matter of luck, being in the right place at the right time.” This quote relates to entrepreneurial performance-based on sheer luck against other ingredients of success, such as talent, education, training, hard work, and skills, among others. To this end, it is a problematic statement...
Market segmentation Market segmentation is critical for the success of the organization. As such, firms have to be tactical while deciding on the market segment to be targeted by a particular product or service. The reason is that consumer demands are varied depending on several factors including age and income....
Executive Summary Dell is one of the most successful computer systems manufacturing company in the world. This paper reports on the evaluation of the nexus that exists but the company’s marketing activities and logistical function. Over the years Dell has developed a direct marketing channel that is facilitated by globally...
There is no use denying the fact that technologies and different digital devices play very important role nowadays. People accustom to the comfort and wide range of possibilities which the usage of devices of this sort provides. With this in mind, it is possible to say that there is a...
Abstract This report entails an analysis of the conditions prevailing in the global retail industry. The report’s objective is achieved by evaluating the different marketing concepts and theories that IKEA has considered in its strategic marketing practices. The report assesses the market conditions affecting IKEA, which is a multinational retail...
Introduction In the 21st century, the global environment is characterized by a high rate of dynamism, which affects the operation of organizations. The sources of change are either internal or external. Organizations are affected by the changes since the factors that result in change are closely interrelated. For instance, amongst...
Enterprise Level Strategy Costco is a leading American wholesale corporation. It operates as a warehouse club that offers a variety of goods and services to its members. The organization’s mission is to offer high quality goods and services to its members on a continuous basis. To achieve this objective, the...
Abstract The case study contains the answers to the questions based on the book of Daniel Terris. In his book, Terris deliberates the history of commercial ethics in the United States since the late 1800s with admiration “to anti-competitive practices, seeking unfair advantage through immoral arrangements with suppliers and public...
BCG Matrix and Its Structure The Boston Consulting Group (BCG) Matrix is a business analysis model developed in 1970 by the Boston Consulting Group. Although created in the previous century, it is still an effective analysis tool for building portfolios and company divisions. It considers two variables—market growth and the...
Introduction When companies enter foreign markets, there are many factors to consider. Even though the airline industry is quite profitable and in demand among people, the expansion of airlines may cause some issues due to the savings in transportation time. In particular, it is necessary to consider the labor legislation...
Introduction Entrepreneurship is a complex issue that requires various skills and abilities to be performed on the highest level. An especially significant role in entrepreneurship is communication, which might be significantly improved through the help of networking. Networking is vital to an entrepreneur’s success, and the more efficient the networking...
Introduction Bombas is an example of a company that has implemented a business model that is based on a mission of social responsibility. Their mission-based model focuses on the concept of One-for-One Giving. Social responsibility is a concept that refers to the moral obligation of businesses to act in the...
Executive Summary The new business venture, situated in Liberia, will be named Distinct Fashion Designers (DFD). It will deal with making designer clothes requiring less seaming. The clothes will also adapt African styles and will be of light materials and colors. The application of product differentiation strategy inspires the project’s...
Introduction Working in the tourism and travel field requires the companies involved to be highly flexible and able to address guests’ ever-changing needs. At the same time, for firms whose income directly depends on the number of travelers and their satisfaction with their vacation, the formation of business models yet...
Introduction Huawei is a Chinese technology company that specializes in manufacturing smartphones and computers. The company is additionally famous for the mobile services that it offers to customers. Huawei is an international brand because it supplies its products and services to multiple global markets. This fact is possible because globalization...
Introduction Humility is an essential phenomenon in all organizations and should be applied to leaders and followers. It includes self-awareness bounded by mutual trust and respect, thus relating to the servant leadership style. Based on these characteristics, Tim Cook is chosen as the role model since he manages his team...
Small Change Situation Organizations often resort to transformational change when trying to rethink their place in the marketplace. The adoption of innovative business models may potentially trigger a period of transformation inside an organization (Hagemann, 2022; Perkin & Abraham, 2021). In 1997, Steve Jobs reduced the production of computers from...
Brief Introduction & Key Issues Cabela’s is a privately held retailer that caters to outdoor enthusiasts by stocking various products for hunting, fishing, camping, and other similar pastimes. The company has come a long way since its 1961 beginnings in Chappell, Nebraska, and is now a significant player in the...
Human Resources is a department responsible for managing day-to-day operations and ensuring the organization’s overall success. HR is associated with the cost center label, as its primary purpose is to manage personnel costs, such as payroll, benefits, and recruitment. However, HR can also be a profit center, as it can...
Introduction There is continuous debate about whether businesses must consider the interests of their stakeholders, which include employees, consumers, retailers, and suppliers, or if they should just be concerned with producing profits. When a corporation evaluates the impact of its decisions/operations on the environment, workers, local community, and society, it...
The Tesla brand is generally seen as the antithesis of the conventional automobile. For example, one of its business strategies was to first target the high-end market with an aspirational luxury product before expanding into the middle- and lower-end sectors with the inexpensive Model 3 car. The unique selling proposition...
Introduction Followership can often be viewed in a negative context. However, followers are a necessary element that creates a leader because they realize leadership’s main feature is managing people. Moreover, the organization’s productivity largely depends on the team’s work and its members’ ability to perceive and implement management tasks. Therefore,...
Numerous examples of products ahead of their time did not allow them to become famous. One of the innovations that failed was Microsoft SPOT Watch (Karella, 2020). Before the invention of Wi-Fi and Bluetooth, Microsoft decided to use FM to transmit various information to their watches. Microsoft called this technology...
After facing the first drop in annual sales in 2013, IKEA’s management started to accept the idea of e-commerce in their business. The company was losing its market share to digital stores in the American market. A year later, IKEA started digitalizing its business by adding e-commerce services to its...
Introduction Walmart Inc. is an American company based in Bentonville with many other branches operating a grocery chain, hypermarkets, and stores. Besides groceries and consumables, the company’s shops provide various health and wellness services, hardlines, fashion, technology, entertainment, and home goods at low prices. In the Arkansas town of Rogers,...
Introduction In analyzing the real data for the Regional Real Estate Company, there is a need to conduct a descriptive statistic for the available dataset. The analysis, therefore, assists in making decisions on whether the new advertisement designed adds value to the company or not. The company has proposed to...
Introduction It is no secret that Bain & Co. is one of the most prominent international consulting organizations that has achieved success and prosperity through its unique approach to communication, contact, and interaction with clients. Despite this fact, the enterprise continues to actively and continuously develop and improve by integrating...
Introduction A binding agreement between parties can be legally enforced if one of the parties violates the terms of the agreement. As a consequence of this, a legally valid contract needs to have several essential components. An offer is present when one party suggests another for a transactional relationship. In...
Introduction and Supply Chain Role The modern world is a highly globalized environment characterized by constantly developing international discourse and relations. This factor influences all spheres of human activity, including the business sector. For this reason, the most successful corporations run globally and open their stores, facilities, or offices in...
Introduction Netflix is a brilliant example of proper business management where everything is done correctly. The organization has consistently implemented intelligent, calculated decisions, from its marketing and content to its corporate strategy and product. Netflix has developed a deep grasp of its audience that few companies have because of the...
Problem Statement The Fashion Channel (TFC) faces problems represented by the inability to compete with rivals due to the firm’s unwillingness to accept changes. TFC has focused on a broad audience for many years, resulting in the company being used to operate in a certain way while other networks utilize...
Walmart Inc., one of the world’s biggest retail corporations, pays significant attention to public reputation. In this regard, Walmart’s Code of Conduct reflects the company’s approach to professional ethics. According to Walmart (n.d.), ethical conduct is vital for building trust in three essential aspects: associate relationships, customer relationships, and overall...
Introduction Practical organizational functioning is impossible without competent management concerning procurement and supply chains. WHO was chosen for analyzing the role of supply chain management due to the availability and openness of information about the company’s policy. Moreover, WHO’s ethical mission is to lead the supply chain to improve healthcare...
Introduction XYZ Company is a renowned business organization that operates both locally and internationally. The retail firm was established in 2002 in the outskirts of Florida, offering products and services to nearby communities. It mainly deals in grocery, electronics, clothing, and beauty services. Over the past decade, the corporation has...
Introduction Expo 2020 is the continuation of the World Expos that began over 170 years ago to provide a platform to showcase the world’s greatest innovations and creativity across industries. Thus, Expo2020Dubai, hosted by Dubai in the United Arab Emirates, where innovation is an essential factor of development, is an...
Introduction As the new head of human resources at Java Corp, a homegrown cold coffee and tea business, a qualified individual needs to fill the executive director role in the soon-to-open office in London, England. This will be a two-year assignment, and there is a need to plan for a...
Different people have individual characteristics and talents that may or may not be revealed over time. In the video Patrick Sweeney watched, it says that some people have the ability to sell, and the goal of an effective manager is to find such a person. Subsequently, it is necessary to...
Optimization efforts are needed in the case of Mega Telco’s customer churn model to get better scores and hence enhance forecasting performance to increase business value. Organizations are attempting to build algorithms that will allow them to predict which clients are most likely to change and take appropriate action (Klepac,...
Introduction Apple Inc. is a digital company focusing on mobile and digital product development, and its headquarters are in Cupertino, California (Malfona, 2018). The company involves a team of passionate and experienced mobile and web developers, designers, and product strategists who love to solve tough challenges and turn great ideas...
Introduction Costco Wholesale Corporation is one of the leaders in the retail store chains in many aspects. This company was established in 1983 in Seattle, Washington, expanding in 2021 to more than 800 warehouses worldwide (Costco Wholesale, 2021). The main features that define their whole business model are the membership...
Introduction The Deming Prize, named after Dr. W. Edwards Deming, was established in 1951. To reconstruct Japan’s economy after WWII, the Japanese government encouraged the formation of industrial organizations. This initiative resulted in the formation of the Union of Japanese Scientists and Engineers (JUSE). JUSE gathered experts and executives from...
Introduction Change management plays an integral role in the success of a change process. It is a strategic approach used in dealing with transformations in an organization (Paraschiv et al., 2019). Organizations usually use Kotter’s and Lewin’s frameworks in some of the change management models. These models provide a pathway...
Introduction The marketing plan that Ford implemented for the Fiesta is a forward-thinking approach to the business of marketing. The automotive business in the United States is a highly competitive market in which a large number of well-established brands currently operate successfully and have a substantial number of loyal customers....
For effective sales and business management in general, it is necessary to analyze the market and the company’s capabilities from the perspective of certain factors. It includes the five forces or five main aspects that must be analyzed for effective management. The analysis will help to view sales from the...
Introduction The internet search industry has experienced a rapid increase since its discovery. Search engines rank the highest among the most visited sites on the internet. The fact that they focus on providing relevant information from the internet to the consumers has significantly contributed to the success of such companies....
A competitive advantage in the context of procurement by an organization such as McDonald’s refers to its ability to offer customers quality goods or products with more value relative to competitors. Overall, a competitive advantage is built over time and involves complex contributions from different departments in an organization. An...
Background Activity-Based Costing (ABC) is a useful accounting method that enables managers the collection, analysis, and evaluation of a business’s investment and expenditure habits. The aim of such activities is to streamline production processes and reduce costs (Syreyshchikova et al., 2021). Specifically, ABC saves the company’s resources such as time...
Introduction Effective leadership skills and clarity of vision have a great effect on a business organization. For many years, the issue of leadership in different organizations has elicited numerous debates and how the impact of clarity of vision and leadership skills creates varied opinions. In the corporate world, there are...
Introduction Evergreen Marine (UK) Limited Company is a subsidiary corporation of the renowned Evergreen Group. The firm began its official operation in 1979 under the UK flag container having its headquarters located in London. It offers shipping, leisure, and aviation services across different destinations with approximately 600 employees. The report...
What it signifies to dine out is changing, thanks to food trucks. A transformation in the way that food is prepared and enjoyed can be seen in the vast development in the prominence of food trucks. And the upheaval that the market sector has been going through concerning the existing...
Introduction Maintaining an ethical decision-making framework in the realm of skyrocketing competition rates and increasingly challenging sociopolitical and socioeconomic setting is a highly complicated task. Moreover, with the rise in the importance of information management as the main tool for predicting customer behaviors and market changes, a range of companies...
Introduction One of the key elements of organisational performance stems from the management’s ability to make correct decisions and lead the company in accordance with the outlined objectives. The case of Mary Teresa Barra, CEO of General Motors, is an interesting and informative example of how transformational leadership can result...
It is hard to disagree that successful and effective leaders should possess specific qualities and skills that may help them in decision-making, creativity, and other business processes. One of the main components of leadership and management is emotional intelligence (EI), which distinguishes a real leader from ordinary staff members with...
Abstract The current business climate influences any marketing strategy’s success. The marketing manager must thoroughly analyze the market while designing a marketing strategy to identify the most influential environmental factors. Regulators and the general public are becoming concerned about the potential dangers of energy drinks. The marketing manager’s job is...
Introduction In the context of a marketplace setting, most businesses nowadays, particularly multinational ones, are looking for better conditions outside their home countries. Their activities are spread throughout numerous countries to take advantage of the overseas markets. Many of the least favorable elements for a company’s long-term existence, such as...
The organizational assessment strategy The most appropriate assessment plan for the Florida Re-entry subdivision should have four elements that will assist the organization in using its resources more effectively and creating successful re-entry programs. These elements are starting early, considering individuals as clients, not offenders, reassessing frameworks, and insisting on...
Introduction Tesco PLC is an international retailer of general goods and services. It was founded in Britain in 1924 and has become one of the most famous retailers since then (Tesco PLC, no date b). The company leads its business both in online and offline retailing through different stores located...
Introduction Hilton Hotels represents a worldwide extending brand of hotels and resorts. The brand’s reach spans 119 countries and properties on six continents. Hilton Hotels was established by Conrad Hilton in May 1919. Currently, it stands as one of the biggest full-service brands in the hospitality business. Moreover, it is...
Clorox’s Present Situation The present situation of Clorox is financially sound and unpromising at the same time. Clorox recorded sales of around $4.1 billion and $394 million in net earnings in June 2000 (Narayandas and Wagonfeld 3). Ultimately, Kingsford represented a large product group within the portfolio of Clorox. Charcoal...
Amazon is one of the globe’s most influential corporations trading all categories of goods and services over the internet. The organization is known mainly for its online shop, but in pursuit of growth, the company has begun to dominate more than e-commerce (Arnett et al., 2018). Three years after its...
Argument The thesis argument of this persuasive essay will be that, despite some people’s opposite opinion, business administration is truly one of the most interesting, promising, and best majors for young students. Having experience studying in business administration course, it will be easier to present qualitative judgment about the strengths...
Explanation of the Decision-Making The Decision-Making Process The decision to open an innovation center in Singapore was made by the leadership of Ferrero Group, namely by Ferrero Chief Executive Officer Giovanni Ferrero in 2017 (“Ferrero announces opening of Singapore innovation center,” 2017). Another party involved in the decision-making was the...
Introduction The rhythm of modern life cannot be called measured and serene. The state in which people do not know what to do in the first place will not help to solve the accumulated cases. Besides, the inability to manage private time can cost dearly: stress, apathy, fast fatigability, failure...
Reflecting on the chapter on ethics and other professional responsibilities for human service workers provides valuable insight on how ethics codes are critical to a productive and correction provision of services. It is important to note that ethical behaviors can be manifested in legal, ethical, and moral perspectives (Summers, 2016)....
Dell operates as one of the leading information technology corporations globally. The company uses high-performance, innovative technology and produces laptops, desktops, workstations, monitors, servers, storage, and various electronics (“Explore Dell Technologies,” n.d.). Dell implements a differentiated (segmented) marketing approach focusing on particular customers and their needs. Pride et al. (2019)...
Introduction Companies competing in the free-market economy are always risking facing bankruptcy and subsequent closing. Over the past two decades, in the United States alone, more than half a million businesses have been forced to file for bankruptcy (Statista Research, 2021). Some of them were internationally recognized brands, while others,...
Introduction The 21st century embodied technological progress that has encompassed most spheres of human activity. In the current age, new advancements are developed at a rapid pace and introduced across various spheres of work, leisure, and entertainment. Furthermore, this unprecedented level of progress leads to profound transformations of the industries....
Introduction Career interventions take various forms, such as career assessment, counseling, and group counseling, among others. Essentially, career interventions enable a) an individual to understand their interests and personalities, b) integrate occupational and personal knowledge in true reasoning to achieve a significant career decision, and c) acquire vocational information. Purpose...
This work is devoted to the analysis of strategic management and strategic competitiveness of the Tesla Company. This paper presents an assessment of the impact of globalization and technological changes on the Tesla Company and its activities. In addition, an industrial organization model and a resource-based model were applied to...
Upbringing and environment can influence entrepreneurship, but this is not enough. Many people have good opportunities, but not all of them become great. In the case of Mark Zuckerberg, these factors had a positive impact since his parents could fully provide for his basic needs. Mark Zuckerberg grew up in...
Bobsville is a fictional city in Oklahoma, located in America’s core. When the University of Bobsville is in service, the demographic of Bobsville is 9500, and when the institution is not in the meeting, the number is 7500. The settlement of Bobsville is 30 square kilometres in size and is...
Net Present Value The net present value is used to calculate the return on investment for an expenditure or project. It is defined as the present value of cash flows at the required return rate of the project compared to the initial investment (Noch & Kusto, 2018). To calculate the...
Bart’s recommendation on ethics is that leadership in every organization has to define its organizational orientation that precisely details acceptable and unacceptable behavior terms. At Starbucks, the company’s ethics and compliance board has developed and distributes ethics awareness materials comprising its business conduct standards. The conduct allows for ethics training...
Business ethics is one of the essential components of working in a business environment. Due to its principles, ethical problems and moral issues that arise during work between people can be considered and resolved. Moreover, ethical value systems also support business performance (Ferrell et al., 2019). This course’s study has...
Difficulties in negotiations are often due to differences in national cultures. German and American business cultures both fall into the category of low subtext in communication, with little or no regard for hidden meaning (Meyer, 2019). That is why I decided to choose Germany for the company’s new venture, and...
The level of market maturity has a strong influence on the degree and intensity of competition. The industry life cycle sets specific rules for the enterprises. Organizations need to understand the market development stages to form an effective strategy for survival and market capture. There are four stages in the...
This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products. The report contains comprehensive marketing information, including situational analysis explained based on internal factors, competitors, PESTLE and SWOT analyses, new product summary, marketing objectives, promotional strategy, market segmentation, and marketing mix....
Guinness is a well-known brand of alcoholic drink which was created in Ireland. Its origin dates back to 1759, when it was first manufactured at the brewing company of Arthur Guinness. The latter signed a lease agreement for his corporation at 34, where he sublet for approximately nine thousand years...
Human Resource Portfolio Analysis The International Olympic Committee (IOC) has a unique human resource management (HRM) since the organization attracts both employees and numerous volunteers. The IOC’s HRM focuses on the recruitment process, training, and motivation system. The sports industry is structurally complex, which is especially true for international organizations....
An agent is a person who officially represents and acts on behalf of a principal in cases where third parties are concerned. Ekanem (2020) states that “the function of the law of agency is to enable agents to bring commercial parties into contractual relations to render the parties liable on,...
Economic factors play a significant role in making decisions and guiding one’s business. These factors are related to goods, services, and money. Despite their direct impact on businesses, these variables relate to the financial state of the economy at a higher level, whether regional or global. The purpose of this...
Causes ChassisCo was Toyota’s suspension cradle supplier and they worked successfully in two projects until 2004. After successful launches of Suprima in 1997 and Responsa in 1999, Toyota decided to engage the company with another project, Suprima 2003. However, this project did not achieve expected success as it registered poor...
Introduction Estée Lauder is an American beauty company that operates worldwide, selling its products via a variety of channels. Founded in 1946 by the eponymous beautician, it focuses on premium products that use high-quality ingredients and deliver superior results at an appropriate price. It produces skincare, makeup, perfume, and hair...
This new energy drink aims to cater to the consumer’s demand for healthier options with less sugar and caffeine. Moreover, this beverage is manufactured in a local community, which is another selling point for conscious customers who want to support local brands. Some issues include intense competition in the market,...
Planning is defined as the act of formulating a course of action. The business process involves defining the company’s objectives and goals and the determination of the necessary resources that may be needed to achieve the objectives and goals. The business process is important because in order to achieve any...
Introduction This is a study about the international sales operations of Monster Health care Company (MH Co), headquartered in the northeastern part of the United States. As Vice President of International sales, I am responsible for the company’s sales operations outside the US. Even though it ensures all facilities and...
Evolution of Integrated Marketing Communications New technical inventions have always served as a driver of the economy and social change, including the relationship between producers and consumers. The last decades of the previous century are characterized by the emergence of many new technologies and, consequently, new communication tools and channels...
Introduction The digital business gained popularity due to its convenience and availability. For example, in 2017, approximately 40% of Internet users shopped online more than once (Ijaz & Rhee, 2018). The COVID-19 pandemic and the lockdown forced the global population to transition to an online mode, increasing consumers’ preference for...
Amazon is a transnational company widely used globally that deals with e-commerce, computer clouding, and artificial intelligence. It is ranked among the leading companies in the United States due to its growing economic influence. The company is based in Washington and was founded by Jeff Benzos in 1994 (Furgang, 2018)....
The organizational structure is a set of organizational units, and their interrelationships, within which management tasks are distributed between the units, the powers, and responsibilities of managers and officials are determined. It can directly influence the way an organizational change is managed in both positive and negative ways. Therefore, it...
Introduction One of the most challenging and disconcerting decisions faced by employers and human resource (HR) managers in establishing a fair and equitable standard for promotion. Many public and private sector organizations are in a dilemma when creating union contract clauses because the HR managers may prefer merit or ability-based...
Effective collaboration is a balanced system, which can be compared to a body that functions correctly and independently to some extent. As a human organism, the external processes of any company reflect its internal well-being and a group is what represents it (Daft and Marcic). It is important to remember...
First of all, it is essential to explain what is meant by a management type. By management type or organizational structure is understood as a system that defines a hierarchy in an organization. It demonstrates each position, its function, and to whom it reports (Friend, 2019). Establishing a clear organizational...
Introduction Conflicts may occur in any setting where different groups of people interact, such as in a workplace. However, since the workers have different backgrounds, simple issues can escalate into violence or disharmony within the job environment. Thus, it requires both expertise and organizational regulations to bring sanity among the...
It seems reasonable to state that all companies come to a period when their performance starts being insignificant. This may take place due to various reasons – starting from severe rivalry and ending with pressing governmental policies. However, there are a plethora of cases when the mentioned insignificant performance results...
Introduction Leadership is a powerful strategy that helps managers guide their followers to complete their roles efficiently. The implementation of desirable styles guides employees to collaborate, become more involved, and focus on the outlined organizational goals. This discussion gives a detailed analysis of transformational leadership and reaction to the article...
Introduction Changing organizational culture can be hectic and prone to many challenges. For instance, it can disrupt routine operations and processes, resulting in resistance. However, tested frameworks such as Kotter’s 8-step model help address challenges and ensure successful and sustainable organizational change. This paper outlines information about a personal experience...
Curve is a UK-based startup that aims at changing the way people deal with their card payments. The purpose of this startup is to reduce the number of credit and debit cards in a wallet to just one. The idea and its realization appeared to be innovative and, combined with...
Description of the Business Standley’s Bakery is a new bakery store that is based in Ruston that will be primarily selling cakes and cupcakes in Ruston and its neighbourhood. Although Ruston has several bakery stores, it lacks a store that provides high-quality organic cakes and cupcakes at an optimal price....
Decision making is described as the process of choosing which action to take when there are a number of alternatives to consider. Wise decisions should always be made so as to achieve best results from the decisions made (Van & Schein, 1979). However, it should be noted that an individual...
The book Sneaker Wars by Barbara Smit presents an invaluable insight into the origins of the global sportswear brands Adidas and Puma and their impact on the sports industry. It provides an account of how the relations between two brothers Adi and Rudi Dassler shaped the competition between the two...
In nature, all elements are interconnected, and each species plays a specific role, and so do honey bees. A decline in their population or what is even more frightening, the possible complete disappearance may pose a grave threat to the environment and compromise many agricultural practices. Throughout the last century,...
Conflict is something that occurs in any workplace, it is an inevitable part of the work routine. Sometimes it can be actually helpful, as conflicts highlight a particular problem, and then it is possible to create a discussion around it and then find the solutions to the issue. Such type...
Introduction The current economic environment is challenged by limitations in sourcing, production, and distribution because of the COVID-19 pandemic. This means that organizations, especially multinational companies that operate worldwide, have reliable supply chain management strategies and practices that will allow dealing with a complicated situation. Strategies implemented by companies that...
Introduction The Fred Factor is the best-selling book and is written by Mark Sanborn, who is well known internationally as an author and speaker on team building and leadership. The book, in narrating the real story of Fred Shea, a postman, underlines the significance of being fervent about one’s life...
Operations in the international music festival event industry are highly complicated due to involving a large number of participants, venues, managers, and visitors. Unlike companies responsible for small events, the international industry has to predict and try to avoid the risks associated not only with the artists but also with...
Literature Review Evolutionary Model Purpose The evolutional model is one of the most commonly changing theories and it is discussed by most scholars in helping one to understand the subject and how a change would impact organizations and institutions. This model is mostly formulated and disguised in two main topics...
Amazon.com Amazon.com is an international company which has been in operation for about fifteen years specializing in retail internet marketing. The company has grown by leaps and bounds, from a small corporation to an international master offering a myriad of services in retail sector. Its corporate culture has been focusing...
Intermodal transportation refers to different modes of transport providing the same transport services. Intermodal transportation also refers to the use of coordinated transportation of freight on a single trip. Inland water, air, railroads, pipeline, trucking companies, and ocean carriers work together to move homogeneous units to offer improved services and...
Introduction: Social Media For many businesses, marketing strategies are aimed at obtaining the attention of consumers to their products and services. The 21st century has seen marketing strategies move from physical company-consumer interaction, television and radio modes of marketing to social media marketing due to technological advancements especially in the...
Outsourcing a business function is common these days. It involves contracting out to an external provider a business function previously performed in-house. More and more businesses are increasingly outsourcing to suppliers outside their nation. Over the years General Motors has been pushing into multi-sourcing (contracting out to multiple companies), according...
Introduction The significance of job design is to develop jobs that fit effectively into the organizational workflow. The narrower focus of job analysis focuses on utilizing a formal system to collect data concerning what people do in their jobs and then use the collected data to generate job specifications as...
Urban Outfitters was founded and established in 1970 and is a company offering a mix of distinct merchandise incorporating music, contemporary art, and fashion (Heidi 150). They owe their success to their growing ability to be in a position to understand their customers as well as relate with them emotionally....
Introduction This paper presents a dynamic model on the consumer behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the Consumer behavioural issues and consumer analysis or recommendations. Research studies has argued that industries...
Introduction Corporate culture entails the behavior, ethical, and social standards of any business or organization. The standards are founded on the organization’s precedence, ideas, and most importantly the attitude of the members (Singh, 2004). For a business like Trader Joe’s, it would be difficult to change the existing culture since...
Outline Global operating companies are always facing financial risk related to currency volatility. It affects all aspects of the global companies. Global automobile industry is a major industry which is affected crucially by the currency fluctuations. In this case study, the foreign exchange risk management strategy of BMW, a major...
The current literature review describes the main qualities and skills possessed by modern managers. Gillard and Price (2005) state that critical thinking is one of the main concepts and practices used by managers to grow and develop their strategic position. Good managers do much more than make good decisions, a...
Introduction Strategic management can be defined as either an art or science of business management strategy that helps to formulates, implement, and evaluate some specific decisions that prove very critical in reaching the organizational objectives (David, 2007). This definition, therefore, means that strategic management is a type of management inclined...
Introduction Globalisation has made cross-border investing more attractive and profitable but just as risky. The extent of this risk is highly dependent on the quality of corporate governance in the country where an international investor intends to do business. Corporate governance is defined as the organisational structure in the modern...
Introduction Many companies in the world are using internet-based systems that are cheap and simplify the information management process by removing the complexity, which makes the organisation more responsive and as result organisation generates more profit through revenue and saving. In addition, companies are trading together in electronic marketplaces and...
Define and discuss Ford’s business-level strategy There are two basic business-level strategies which Ford Motor Company has followed for the whole period of its performance. The company started with realizing a low cost strategy, which allowed it to gain market share due to the lowest costs as compared with its...
Introduction Recruitment is basically a business activity that comprises all the processes that are involved in the identification, attraction, and selection of individuals either from within or without the organization to fill pre-identified job positions. Basically, the recruitment process involves a number of activities which includes identification and attracting of...
Introduction The ConocoPhillips Company is an international energy corporation having headquarters in USA Texas. It is the second largest refiner in the US oil industry and world wide its position is fourth among the largest nongovernmental refiners. They own a high quality portfolio of assets and have wide range of...
Introduction The international marketing demands new and innovative approaches to business which takes into account cultural and national differences of product perception and product value. International marketing is aimed to reach diverse consumers and sell products on the international scale. Supranational marketers apply different strategies and techniques in order to...
Introduction This paper talks about IBM as a company and what its functioning in terms of operations has been like. It particularly focuses upon IBM having issues or facing four key challenges, especially relevant to its marketing function as well as the logistics function. These challenges have been outlined as...
Current business position Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK (Wendy 2008). A majority of the branches for the Waitrose supermarket are largely situated within London, as well as England’s south-east side. In addition, the chain...
The organisation is dealing with garment manufacturing. It is a medium sized company having 250 skilled labours force including professionals and employees. Its objective is to make quality garment products using the latest state-of-the –art technology for the benefit of customers. When describing the key resources of the organisation, its...
Running a business with enough sense and purpose can guarantee a person lifetime success. You don’t have to be lucky, clever, or have star qualities; instead, if you can get a few things right, then you can be sure to succeed in business. It is important to point out that,...
Introduction A company or an organization usually is concerned with connecting many operations to meet particular objectives or a number of them. Hence employing many or a number of employees by an organization or organizations would be justifiable considering that each employee would be expected to concentrate on particular jobs...
Introduction An opportunity is differentiated from an idea in terms of its marketing possibilities. All opportunities are exploitable for business growth and customer acceptance. Opportunity is profitable for business. But all business ideas are not marketable or profitable for the business firm. Among a hundred ideas only two or three...
Executive summary The world of business is exposed to many factors that require the management to fully comprehend in order to develop and make use of the best polices and strategies that will add the competitive advantage of the company. Specsavers as eye care ear care service provider and retailer...
