1759 samples of this type
Introduction The goal of this paper is to demonstrate that television producers are successfully engaging viewers in program-related second screen activities. In the past, viewers played a passive role when it came to watching television programs. They had to know the right time for their favorite programs and watch them...
The rapid development of technologies led to significant changes in the manner of people’s interactions because of the necessity to respond to the tendencies of the constantly changing world. The progress of Instant Messaging technologies, social media, and Skype means the beginning of the digital era in which the computer-mediated...
Introduction The global advertising industry is growing rapidly with advertisers adopting new phenomenon in the advertising of either goods or services. Primarily, advertising sought to create awareness of certain products or new services initiated by companies, thus performing an imperative role as a marketing strategy of great competitive advantage. Internationally,...
The impact social media make on modern society is obvious and impossible to underestimate. It is a well-known fact that today the internet is much more popular and widely used than television. Many people spend hours browsing the net and visiting social networks such as Twitter, Facebook, and Youtube. The...
Introduction The advertisement of Dallas Farmer’s market conveys a message that people should purchase healthy food provided by this market rather than fast food. The advertisement uses a recognizable object (French fries pack from McDonald’s) and fills it with a new sense. To reach out to a diverse audience, the...
Despite the fact that the innovations of the 21st century have shifted the role of TV in people’s lives into the background, many still find the traditional media appealing. As a result, people are affected by the phenomena of translation and circulation, which are an integral part of television. According...
Contemporary public relations specialists are opposed to more problems and encounter material rapidity, and globalization modifies the stride and scenery of the occupation. The contemporary industry, categorized by globalization, entails administrations to comprehend the intercultural and intercontinental features of public relations during the operation in a worldwide marketplace. The internationalization...
Research conducted by various scholars show that media and television serve as the most significant influence on adolescents and children. In fact, television is seen to affect several aspects of behavior and health. Television apparently has both negative and positive sides. The positive aspect of television is that it might...
After the influence of salesmanship became publicly noticed in the 18th cent., the present complex form of advertising began to evolve. Nowadays, one cannot imagine his/her life without openly sponsored offering of goods, services, or ideas through a variety of media of public communication. On the one hand, advertising convince...
Technological advancement has made our lives significantly more manageable, from transport, healthcare, and telecommunications to money transfer, among others. Nonetheless, there have been issues that have emerged because of digital inventions. On that point, this article discusses the effects of social media on our lives and whether it needs regulation....
The Cold War tensions between the US and Russia were at an all-time high when the 1982 documentary The Atomic Cafe was originally aired. The Atomic Cafe, a compilation of original materials, examined the nuclear weapons race in the past with equal measures of dread, criticism, and amusement. It depicts...
The selected advertisement for this report is the 2021 Kohl’s “Spring into Action” clip. The video features an employee delivering a package to the house of a family, outside a young girl is drawing on the sidewalk with chalk (King, 2021). The clip depicts neighbors playing and jumping through the...
It is sad to say that brutality, violence, and death are integral elements of everyday life. That is why mass media are expected to cover these events to inform the public of these occurrences. However, an ethical dilemma emerges when photos of such events are under consideration. Many journalists, editors,...
Introduction Black operations 3 is the third installment of the black ops episodes, apart from other Call of Duty series like the modern warfare plot line. Black Ops 3 occurs in 2065, forty years after the incidents of Black Ops II, in a dismal dystopia. Multiple nations throughout the globe...
Fake news is defined as news items that are deliberately and indubitably untrue with the aim of distorting public views of facts, events, and assertions. It concerns news that is promoted but that the promoter knows to be false because it is based on clearly inaccurate facts, unverifiable assertions, or...
The documentary “A Brilliant Genocide” shows how the Ugandan government killed over 800,000 people in just 100 days. I enjoyed this documentary because it was eye-opening and informative. I like how it provides many details about the killings. Additionally, the film gives a voice to the Acholi people, who are...
In the current digital era, nearly all aspects of life are deeply intertwined with technology. Technological advancement has led to the widespread use of social media for various purposes. In particular, the growing popularity of social media has influenced how business is conducted. In the restaurant industry, customers can connect...
The video titled “How to Create a YouTube Channel for Beginners (Step-by-step tutorial)” is the subject of the second report that is being provided. The paper’s structure and format are geared toward educating the viewers of the video on the main points of the presentation and doing a deeper analysis...
Giving credit for an open work satisfies the open-copyright license’s legal requirement that the writer acknowledges the work’s author. Citations are made for restricted works where the copyright holder does not grant public access to the copy. If the work is not attributed properly, it can be marked as plagiarized,...
Introduction Consumerism has become a trend in the US, not today, not yesterday, and not even 50 years ago. It traces back more than a century and gained its first followers with the appearance of mail-order magazines advertising various popular products – the prototype of Amazon. As many could have...
Introduction Digital privacy has always been important. Internet users employ passwords and other forms of identity security to prevent unauthorized access to their data because of this. But as information becomes more digitalized, digital privacy is still a major worry. Privacy of information is threatened by an immense increase in...
In modern world community transformation conditions, the image of the state and its structures becomes particularly meaningful. However, at this point, one can note the low interaction between the American people and the military, and the information technology can influence the course of the issue by altering its direction. In...
An electric soap advertisement by Dobbins connects its product with the seven stages of man’s life depicted by William Shakespeare in his famous comedy As You Like It. An advertisement artist quoted Shakespeare to illustrate how Dobbins electric soap accompanies a man throughout his life, from infancy in his mother’s...
Introduction False information on the Internet spreads more easily and quickly than accurate information because it usually does not require much knowledge to become aware of it. Creating fakes and misinforming the audience is relatively easy, creating panic in the community or lobby. If done well, fake messages are hard...
The cinematic production in question is a comprehensive six-hour documentary that introduces pivotal concepts and occurrences pertaining to the formation of the global economy. “Commanding Heights: The Battle for the World Economy,” presented by PBS, stimulates the viewer’s capacity for discernment and reflection in relation to economic matters. The series’...
Introduction In the first episode of the first season of the podcast series Alibi, Sarah Koenig talks about how she conducted questioning of students one day. Sarah needed to find out what the teenagers were doing on January 13, 1999. On that day, Hae Min Lee disappeared, and a month...
During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...
Introduction Tobacco and alcohol are both legal substances, which people purchase without restraints after they reach adulthood. Different countries have divergent rules regarding these products. However, most state laws do not prohibit the advertisement of tobacco and alcohol because they are legal to purchase. Some producers argue that people decide...
Canadian Political Cartoon Background of the Political Cartoon News Story The background of the cartoon’s construct involves addressing the critical social issue affecting the American community, discrimination. In a report by Grynbaum et al. (2021), the authors focus on Trump’s attempt to accuse the left-wing of the Capitol riots in...
According to Psychiatric Quarterly, advocates and policymakers have raised concerns about the potential adverse effects of using social media. Berryman found that social media may be linked to some negative mental conditions such as loneliness, suicidal thoughts, and decreased empathy. Social media users have different lifestyles and ways of doing...
Introduction Print advertisement is one of the most popular forms of advertising. Traditionally, it was done on print media, such as newspapers and magazines which are circulated in hardcopies. With the advent of the internet, print advertising is now also done on online platforms, such as social media. Ultimately, advertising...
Introduction Sony’s PlayStation 2 (PS2) is one of the well-known and best-selling gaming consoles of all time. At this moment, its sales have reached a 155 million record, and no other alternatives could introduce true competition in the industry (Byrd, 2021). This game console was introduced in 2000 and discontinued...
Background Social media has become an important part of most individuals’ daily life regardless of age. It has changed people’s lives in diverse ways, ranging from being a crucial source of information to a platform that promotes social interactions. Companies have also embraced social media as an instrumental tool for...
History is an exciting and incredibly fascinating topic for research. This is due to the fact that, based on the experience of past years, people at the present stage of development can isolate a lot of valuable things. Thus, this scientific paper aims to study a documentary called “The Roman...
Introduction Cause-effect phenomenon means the consequences of something: for example, an influence of technologies on society and the world in general. The technology that I will discuss is social media. In my opinion, they are the most influential disruptive technology because they changed and widely expanded the ways of communication...
Media framing is one of the tools that journalists actively use to cover publicly significant topics. Dan and Raupp (2018) underline that framing theory states “that communication is characterized by the articulation of coherent patterns of meaning resulting out of acts of selection and emphasis” (p. 205). In particular, framing...
For this assignment, one can take a look at the universally known scene from Peter Jackson’s movie Lord of the Rings: The Fellowship of the Ring. In this scene, all of the members of the adventuring party in the making are swearing their loyalty to the main character Frodo, who...
Super-Bowl advertisements are known to turn in astronomic revenue each year, with companies paying exceptionally high fees to get the precious commercial slot during the game day. The costs of obtaining the placement within the program, however, are so high, that the marketing researchers have been questioning the value that...
The 2000s significantly affected most information and social information professions. The reason for this was the communication revolution, provided by new types of communication, data transmission, and content. The combination of technologies that people today call “digital” has made it possible to distribute any media content in real time at...
Introduction The topic of war is common in modern cinematograph, and due to significant advances in technological equipment, realism and drama are characteristic aspects of such films. The documentary For Sama directed by Waad Al-Kateab and Edward Watts will be examined from the perspective of the cinematic elements used, the...
Cinematography is a very diverse and multi-genre art, one of which is documentary cinema. A documentary is a film based on filming real people and events. Documentaries also have their dramaturgy and director’s idea, so it is difficult to establish a boundary between documentaries and a game picture in some...
Did you know that Batman has returned on the big screen? The hero, often known as the Dark Knight, is ready to fight villains again and protect people. If you have not watched the recent movie yet, here are some reasons why you should. The Batman does not have an...
Introduction Over the past decade, social media has developed significantly and has successfully become an integral part of the life of at least half of the world’s population. It can be said that it happened too quickly. One of the negative consequences of such a rapid integration was the increased...
Fake advertisement is prevalent in various sectors, and it has penetrated the pharmaceutical industry. Businesses have lost much money in fines after being found to be liable to inaccurate advertising, for instance, Purdue Pharma in pharmaceutical industry and Volkswagen in the automotive. The main aim of propaganda is always helping...
The COVID-19 pandemic has been the main topic of discussion in all the media for over a year now. For the analysis, the currently gaining attention theory about the laboratory origin of the virus was chosen, as well as its coverage in authoritative publications, in particular in The Washington Post...
Introduction Unlike most entertainment platforms, digital media and video games connect individuals of different beliefs and backgrounds. More consumers are moving towards an industry that provides imaginative and meaningful experiences. Many people utilize video games and digital media to escape from reality. As a result, the experience economy has emerged...
Introduction A healthy diet is essential to support a child’s health and energy, especially at school age. Many factors determine the formation of food preferences, and one of the most influential is the media. Marketing uses manipulation to persuade children to choose unhealthy food. Media form a child’s daily habits,...
The invention of modern electronic technologies has affected people’s lives and access and sharing of information. Social media has become a powerful tool in connecting individuals internationally. People have adopted using this medium that keeps them connected with others, which has led to innovation and jobs efficiency. Healthcare professionals are...
In less than the past four decades, the world has been characterized by transformative technological advancements. Technology has come along with an array of new ways of doing things, including communication. In 1983 the world was officially introduced to a new way of communicating titled “The Internet” (Furedi). Social media...
Character Description Character: Raymond Reddington. Television show: The Blacklist. The Blacklist is an ongoing American crime thriller television series that airs every Friday at 8 PM on the National Broadcasting Company (NBC). The show premiered on 23rd September 2013 and is currently on its eighth season, claiming that it has...
Introduction The documentary Finding Your Roots addresses a problematic matter of the American past – its slavery times. The film does not violate the ethics of the research done with people’s engagement outside the social sciences. Finding Your Roots brings to the surface the truth about black American ancestry without...
Promotion of products is always a complex matter which in certain cases implies having a considerable responsibility for the way the good is being marketed. The article “Responsibility and Brand Advertising in the Alcoholic Beverage Market” by Debra Jones Ringold provides insight into the methods of advertising alcohol. The article...
Introduction Social media platforms are becoming increasingly popular across the world. They allow individuals to communicate, share images, and interact with content posted by peers, family, and celebrities. These media platforms allow people to edit pictures, thus facilitating the presentation of idealized versions of themselves. The meteoric rise of influencers...
Introduction Disney is a well-known entertainment company that releases famous cartoons and movies. It has a 100-year history of showing stories of princesses that reveal the socio-political and cultural context of each historical period. Indeed, Disney’s products shape the whole industry, translating ideas to society. This essay examines Cinderella (1950)...
Collecting the public’s views on social issues. Highlighting critical issues in society. Amplifying public interest issues. The media plays a constructive and influential role in collecting the views, opinions, and attitudes of the public towards various social issues. They disseminate, report, and deliver such information about critical public affairs, which...
When creating a marketing flyer or pamphlet, it is imperative to make sure the important persuasive elements are present. The intention of a business advert is to convince the customers that the products or services offered are the best (Ghaffari et al., 2019). Therefore, they need to read, see, and...
Nowadays, journalists are no longer regarded as neutral entities; hence, it is not a wonder that respondents are unwilling to provide information. Moreover, grabbing the attention of the editor Zach was not easy; I pitched five times before I could receive his response though Collins’ advice was helpful. Even though...
Since the beginning of this century, the Internet has become an integral part of people’s lives that gives them the opportunity to search for new information to gain knowledge or find entertainment. However, whether it is for better or worse is still a topic for debate. Limitless online resources are...
The Frontline PBS documentary Blackout in Puerto Rico (2018) provides a convincing and informative investigation of the reasons behind the humanitarian and economic crisis in Puerto Rico after Hurricane Maria. In 2017, Hurricane Maria, the worst natural disaster in the history of mankind, destroyed much of Puerto Rico’s infrastructure, leaving...
The art of the Dark Ages has been misconstrued as being often irrelevant or not valuable due to the historical events associated with the period. However, it was never the age of darkness, as suggested by Waldemar Januszczak in the documentary series The Extraordinary Art of the Dark Ages, it...
Introduction The critical examination of popular social trends is an essential component of analytical social science research. It makes it possible to qualitatively identify and measure not only sentiments peculiar to individual groups and communities but also for the population as a whole. The best medium for the contemporary and...
The analyzed article is devoted to the concept of social media reinforcement bubbles. The author states that they emerge because of two factors, such as our activity, interests, and solutions made when using the platform, and social media algorithms that filter the reality and provide content that will be appreciated...
In his article, “You know nothing, John Doe!” R. S. King claims that despite the increased availability of information in the information age, the public remains ignorant or misinformed of relevant and important facts. For this, the author blames the media, both social and traditional, deliberately presenting certain people, cultures,...
One of the primary ways to use statistics is through advertising. On the one hand, numbers can help a supplier of goods and services convince customers of their value. However, it works only if the numbers are used properly. On the other hand, misinterpretation of information can be used to...
One of the best examples of golden opportunities that imply the infrequent occasions and several opportunity windows’ simultaneous opening when a company creates substantial value disproportionate to invested resources is a “Hunt A Killer” game (https://www.huntakiller.com/). Introduced in Baltimore in 2016, this game was expected to revolutionize the industry of...
Smartphones and social media have had a considerable impact on the way people communicate and develop relationships. First, the nature of communication has been transformed dramatically. Modern people pay little attention to geographic or time boundaries (Lipschultz, 2017). Communication has become immediate as a person can reach another individual within...
The first episode of the series reveals the characters in all their versatility and at the same time remains within the archetypes of plotline design for further development. There are many main characters, and they are for every taste. This paper will focus only on the interns, however, there are...
Introduction This study documents the multimodal analysis of cosmetic surgery advertisements in British clinics. Specifically, flyers from three clinics have been analysed throughout this study. The analysis has considered the textual and visual elements used to pass the messages to the targeted audience. It describes how advert discourses utilize the...
Scrolling through posts on Instagram or Facebook, chatting with friends on WhatsApp are everyday activities that each of us performs before finally going to bed. Nevertheless, researchers argue that such types of entertainment disrupt healthy sleeping patterns, especially among children. A number of various works analyze this issue and determine...
Steven Scott’s “Like a Box of Chocolates” explores Forrest Gump, the movie – one of the best-known and most influential American cultural products of recent decades. In a serious, bordering on downright academic tine, Scott presents his reading of the famous story of a simple-witted man who inexplicably becomes incredibly...
Summary The documentary “Fed Up” focused on the amount of sugar that is in many food products that are available on the market today. In some cases, cereals, juice drinks, and even supposedly healthy granola bars are filled with large amounts of sugar which improve the overall taste but make...
I had a rare chance of interviewing the Chief of Police for Hinds Community College Mr. William Evans in his office on Wednesday 19 November, 2014 at 5 p.m. Mr. Evans is a very busy person and the fact that he set aside one hour out of his busy schedule...
Today, many advertising campaigns refer to the widespread issues or trends of the modern world. The advertisement “Followers” by Miller Lite is not an exception since it covers the problem of people’s dependency on social networks (Miller Lite, 2019). A video shows people running away from their Internet followers to...
Media consumption grows increasingly with the development of the internet and the popularization of social media. Today, a regular adult spends almost half of the day consuming media, which includes watching TV, surfing the web, and texting through various mediums either at home or outside. Such a vast number of...
Today, social media platforms are an integral part of life. The public has considered Internet communication a controversial topic due to concerns that it might replace actual socialization. The research presented in this paper shows that social media serves to maintain existing relationships and extend the network of acquaintances. It...
The film “Father Soldier Son” reflects the intimate narrative of an American family whose father has lived on the battlefield for a decade. It reflects the reunion of a dad and his two young boys after a long period of deployment in Afghanistan. From a personal viewpoint, this film presents...
These days, the media have turned from a simple tool of searching, processing, and transmitting information into means that control and transform a person’s inner, mental world. Instead of expanding the horizons of the development of human awareness, giving it sovereignty and independence in judgments, modern media are increasingly manipulating...
Critics admit a false and negative portrayal of victims of crime popularized by mass media. Crime, particularly violent and predatory crime, is not as common as often portrayed by journalists. Crime is uniquely debilitating because it destroys feelings of security and the sense of interpersonal trust that binds a community...
Introduction Let me suggest that if you were told to buy a product that you do not need, you would say that you would not do it. Moreover, you would probably feel repulsed by such a notion. Yet, I would like to state that not only is it possible, but...
Francis Ford Coppola’s 1974 film, The Conversation, is a mystery/thriller that strikes a viewer with a sound. The Conversation is shot from the point of view of the hero – a surveillance expert, who feels remorse over the content of the sound he recorded. Therefore, sound as an object appears...
Although Branagh depicts Hero and Claudio as very much in love, the text of the play does not seem to provide convincing evidence of strong feelings between these characters. At the beginning of the play, Claudio expresses his admiration for Hero by calling her “a jewel” and “the sweetest lady...
YouTube being a popular social media platform, the question of comments regulation is controversial. On the one hand, freedom of speech is essential on the Web, and on the other hand, millions of users who have the right not to be exposed to hate speech comments visit YouTube daily. The...
Introduction Movie plots are often based on real events, making the viewers’ experience even more exciting. Besides, the historical presence gives a unique glimpse at remarkable events in the world. The movie “Argo” proves the idea since it won several awards and many viewers’ appreciation. The purpose of this paper...
Introduction Media and its advertising opportunities are essential components of any marketing strategy. Marketing strategies, in turn, employ advertising campaigns as tools for raising brand awareness and increasing sales of a product or service. This paper considers five constituents of media planning as well as steps for selecting a media...
Engaging unique and creative techniques to modern media is a common aspect, and digital content developers regularly introduce new methods of attracting viewers’ attention. One of the areas in which such innovations are evident is complex TV as an industry that not only creates modern media trends but also has...
Researchers and journalists work on complex and essential topics that cannot be discussed without emotions. Even though they write serious papers, they sometimes tend to succumb to biases. For this reason, they often make excessive efforts to convince readers of their point of view. This is not always good since...
Social media is a relatively new concept in a modern world. It combines technology and social tendencies to enhance interaction through Internet-based gadgets and applications (Luxton, June, & Fairall, 2012). Through social media platforms, users can create and exchange their own content irrespective of time and distance. Social media consist...
Advertising has come to be known as the most influencing and persuasive part of the media. It has often been used as an important tool in making people act in favor of the advertisement rather than using their heads in judging beforehand what to do and what not to do....
The development of economic relationships is one of the common themes for modern movies. Directors investigate the current state of affairs, formulate their positions, and share ideas with spectators through their camera. Among a variety of successful projects, Wall Street, directed by Oliver Stone in 1987, remains one of the...
Introduction In the twenty-first century, a sufficient number of new technologies and systems have received large-scale development. With the evolution of psychology, a variety of different methods and ways of influencing human consciousness has been discovered. Transferring this experience to the media, people have received the full impact of the...
Sitcoms are situational comedies that have recurring characters in places like home or the workplace. They do have studio audiences or specially made laugh tracks. Initially, they were associated with radios but currently, they are run on televisions. Like some other famous sitcoms like Simpsons, Married with children, Fraiser, Seinfield,...
Introduction Globalization has led to many changes which have really affected the world’s financial system. The media fraternity has not been left out of the globalization effects that threaten a diverse economy. The media is currently adversely affected by increasing competition in the industry. Due to the constant changes in...
Introduction The adoption of disruptive technology has revolutionized business models around the globe. The advancement of communication and information technology continues to remodel the commercial and entrepreneurial climate; marketing issues, advertisements, accounting, and even issues of transfer pricing have greatly benefited from the advancement in technology. Specifically, the contribution of...
Introduction The movie “Inside Job” can be acclaimed among the most successful documentary films released in 2010. And this is no wonder as the film features an interesting and thought-provoking layout with reliable information and good quality of its accomplishment. In general, this film is a story about the economical...
Introduction The study research in the film involves Erin Brockovich playing a role of a consumer advocate (American Psychological Association, 2010). Erin conducts research on environmental pollution because pacific gas and electric (PG&E) companies cause massive harm to the residents of Hinkley, California (Rotten Tomatoes, 2000). Precisely, the residents of...
Background There are various relationship issues faced by couples in gay and lesbian parented families. The issues that arise are mainly a function of two major things. First, their family organization comprises of people whose values are different from the society and secondly the society in which they live has...
Introduction All over the world, the media has been credited with the role of promoting democracy as well as offering unedited stories in various scenes. However, this freedom has over the years been abused by many governments who restrict what their media transmits or change the stories altogether. Amongst the...
Introduction Traditionally the concept of the advertisement has been governed precisely by the factors of promotion and profits. ” However, is it more than that? The dynamism in consumer preferences and the changing techniques, ob, and values of the advertiser has remodeled the concept of advertisement. Now, I believe that...
The documentary films ‘Touching the Void’ and ‘Bigger Stronger and Faster’ have been revealed to match with each other on various aspects as well as contrasting in others. In this regard therefore, the developers of the films can be described to have been similar ideas on the process of developing...
Introduction The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world. Advertising through social media forums is a pervasive, strong force that defines the attitudes and behaviors of a majority of the population that who impacted by...
Introduction The representation of women in the film industry has been viewed in a dimension of playing specific roles as females, distinct from their male counterparts. Laura Mulvey advanced a theory of narcissistic and voyeuristic scopophilia that has been used on several occasions to explain the phenomenon of female roles...
Introduction Whether we choose to recognize it or not, the media plays a large role in how we define ourselves as men and women, whether we are active or inactive, happy, sad, successful, attractive or a dozen other questions regarding who and what we are. These definitions come from the...
To speak about the pop culture of any country one should distinguish the definition of this term. The Longman dictionary of contemporary English presents such an explanation: pop culture is music, films, products etc. in a particular society that are familiar to and popular with most ordinary people in that...
Australian Sony Handycam – kiss ad Advertising is the public face of brand displays and can be the first, more memorable impression a brand can make on a consumer. Advertising often refashions old ideas to conform to the taste of the time. It helps to create brand identity in a...
Introduction There is always a need for good translation and therefore there is also a great demand for good translators. In order to become one there is the need to master a number of skills. A good translator is not only able to deal with and then convey textual meaning...
It is an entirely difficult thing to underestimate impacts that have been generated from sexual representation in the media. This is because, with the current advancement in technology, sexual advertisement has greatly influenced the cultural behaviors of people in the societies. The representation has also enhanced people to realize their...
Introduction According to the Motion Picture Association of America (MPAA), movie rating involves movie production and editing to suit viewing for children and persons of a given age segment. In America an independent group of parents rate movies putting into consideration the content and relevant theme of each film (Attanasio...
Introduction American media has brought a major influence to what is considered the appropriate look for beautiful women. Standards for ideal beauty have been presented by several forms of American media among them being televisions and magazines. The newly acquired roles devalue women and also deprive them of a great...
Introduction Media ecology is defined as a study on various media developments regarding the early years and the current years a better example of the current development in the media and communication industry is that of the advancement of technology whereby we find that in the past years many people...
Introduction TV medium is one of the most popular and effective media for advertising today. Advertising of chocolate is based on a unique tastes and demands of consumers and requires messages and images to attract potential target audience. The target audience for this product is women between 20-40 years. Selection...
Introduction It would seem that the society that exists in the 21st century is one of a population with a thirst for realism in everything that relates to their function as human being. More so when it comes to television viewing habits. All of a sudden, television has become an...
Introduction There is a widely held opinion among many sociologists and psychologists that advertisement can be considered an inseparable part of our consciousness. In fact, this statement can be easily substantiated by the statistical data, provided by many researches, according to which, an average American citizen is literally hunted by...
The Renaissance was the period that gave the world a profound number of significant discoveries and innovations. The areas of art, literature, music, architecture, and science were brought to a new level by the outstanding figures who lived and created in that era. The movie Renaissance Italy offers an overview...
The Review chose to focus on football. This choice can be questioned, as it is only one segment from the broad world of sports. And still more seriously, the sector parcellation of sports along with single disciplines – like football, motor race, and table tennis – may be inappropriate to...
When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend “figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior you’re hoping for” (O’Rourke, 2019, p. 6)....
Introduction The Hidden Art of Islam is devoted to the history of aniconism in Muslim culture and its influence on Arabic calligraphy, geometry, design, and contemporary art inspired by Islam. As the movie emphasizes, artists should not depict God, the Prophet Muhammad, human figures, and other living creatures alike, especially...
Batman is a comics superhero of the DC Universe, who is also called dark knight or vigilante. Cinema comics are at the forefront of the spheres of mass culture, and we can say that the superheroes represented in them fulfill a certain cultural task – satisfy the need of a...
Introduction Making a social or political statement that can be perceived as entirely unambiguous and positive by the target demographic is a difficult but not impossible task. However, due to the increase in the sociopolitical tensions within the American society and the rise in social pressure regarding the issue of...
The primary discipline presented in the film is sociology. The documentary sought to establish the point at which people accept or fight inequality. During the study, 15 males were selected to participate as guards and prisoners in a simulated prison. On the first day, the participants acted individually and normally...
Media is one of the most powerful sources of information about people, events, nations, and any type of progress. Though its quality is hard to control, consumers cannot neglect an opportunity but rely on the material they observe in movies and find in articles online. Despite the number of concerns...
Introduction The internet and social media have become the new television, an instrument of capturing the zeitgeist and influencing people’s opinions and beliefs. With the lack of censorship and nearly universal access, people can promote the messages and causes they believe in. However, with this openness and mass accessibility, the...
Men and women in the society are unequal. There is a belief that it is a man’s world hence women play by men’s rules. One of the areas in which the inequality between men and women stands out is in the area of advertising. Men and women are unequal and...
Critical thinking is very important as it enables a person to think rationally and make wise choices. The most important aspect I have learned in critical thinking is how to be wary of fallacies, specifically wishful thinking fallacies in advertisements for women’s products. This means that before I make any...
Policymakers and scholars acknowledge that the media plays a fundamental role in the life of young people. The media shapes the dynamics of the cultures embraced by the youth. Youth everywhere, the Arab world not an exception, are frequent users of technology and watching movies being one of the main...
How much time does an average contemporary individual spend using various social media? A modern person starts their day checking social networks for news and messages, during the day this person logs in and out multiple times to review various pages, finally in the end of the day the person...
Summary of Argument Stern, Russell, and Russell (2007) explore the negative effects of character images in soap operas on audiences, which are mostly comprised of women. To support their perspective, the authors refer to the history of soap operas as a genre by analyzing its specific characteristics inherited from its...
Introduction In her poignant article “Posters: Advertisement, Art, Political Artifact, Commodity”, Susan Sontag takes issue with a forceful push for consumption that transforms a seemingly benign pictorial medium—poster—into the driver of capitalism. The author deliberates on the nature of the art-commodity dichotomy while focusing her analytical lenses on mass-produced images...
Introduction Nowadays the world presents state-of-the-art technology and new opportunities, allowing us to be connected to the Internet around the clock. Teens and tweens tend to spend many hours looking for photos, videos, or chatting with their friends on social media. While some of the mentioned activities can be positive...
Introduction The field of journalism traces its origin back to the early 16th century when the early members of the fourth estate in Europe started publishing news articles for circulation to the public. Particularly, according to Anderson, journalism is a profession that concentrates on the preparation of news for broadcast...
Introduction The truth in the case From a close evaluation of the story, one is in a position to tell that the Rolling Stone’s version of the story, “A Rape Case on Campus”, is a story of journalistic failure that could be avoided. The narrative’s failure involved poor reporting, editorial...
Alice Mathias is a Dartmouth University graduate in Hanover, New Hampshire in the United States who wrote the article ‘Fakebook Generation’. She argues that the use of social media platforms was turning into a comic. Moreover, she doubts the fact that social media could promote genuine personal and professional connections....
Patriotic advertising is a viable way of appealing to the consumer base. However, it may lead to undesirable adverse effects if applied inappropriately or without alignment with other important determinants of consumer behavior. The following paper presents an overview of patriotism-oriented marketing in the Canadian market and provides an assessment...
Social media has made communication between people in different regions very easy; however, it has altered offline interactions as many people are enveloped in social internet sites. The result has been a hindrance to good interpersonal relations as many users of social media lack the necessary skills for offline interactions....
Introduction Communication is one of the greatest aspects that make human life enjoyable by promoting understanding and interactions of individuals from similar or diverse backgrounds. It forms one of the agents that bind the society together despite the many personal and cultural differences that exist among human beings. The media...
Introduction Nations growing rapidly through economic prowess and technological innovations stand competitive chances for social civilization, especially in regard to the United Arab Emirates (UAE) with 43% penetration of social media. The delivery of strategic information to the public through social media in such countries must be evaluated for relevance...
Development of social media Reflectively, the source of media reference in this paper is social media use which has surpassed other means of communication. Scholars in the field of communication media are still fully glued to the well distributed channel of communication known as internet to predict and explain the...
Introduction The human body is a dominant subject in contemporary social discourse. Besides being a symbol of individual identity, the body, as presented in the media, is a powerful tool for understanding beauty embodied in its various visual forms. Contemporary marketing communications predominantly feature socialized slender visual forms. In the...
There are a number of critical analyses of the communication plan for Cyclefest that are necessary to be conducted before the official launch of the event in the U.K. Cyclefest is an open area event that aims at taking advantage of the growing positive reputation of cycling and outdoor activities....
In the 21st century, the mass media has become an integral part of the day-to-day activities for human beings. Over the years, this sector has undergone considerable transformation to incorporate almost all aspects that people consider as important in their lives. The mass media has become a tool that defines...
Introduction The paper introduces the conception of getting involved in criminal activities as well as estimates the social influences on criminology development, in America. The analysis refers to the first part of the documentary A Life of Crime, which embraces the description of criminal stories of three men. The action...
Introduction About this research project, I would be interested in examining differences in international tourism between France and England. Specifically, this report highlights variations in the number of tourists in 5 years, i.e., 2009-2013. The secondary data that are used in calculations and conclusions were obtained via the following link....
Analysis of print advertisements for similar products using semiotic methods This is a semiotic analysis of two print advertisements whose similarity lies in the fact that all of them refer to fragrance, but of different sexes. Semiotics study focuses on signs, sign systems, and their resultant meanings. People use this...
The world we live today is very distinct from the one man lived many centuries ago. A lot of changes have taken place almost in all facets of human existence such as social, economic, and political hence influencing peoples’ way of life to a greater degree. In the ancient days,...
Introduction Technology is making communication easier in today’s world, but at the expense of personal contact. More and more people choose to interact from home in front of a computer screen as this type of communication allows them deal with their own business, stay at home, and talk to people...
Welcome to our sample essay about Apple and Samsung advertising strategy! How does Samsung promote their products? What is Apple’s marketing mix? Find out here! Introduction One of the major objectives of the firm is to create and sustain the competitiveness of its products and services in the market (Cole,...
Introduction Public speaking refers to the act of speaking to a group of people. Although the thought of speaking in public creates anxiety and discomfort, it does not have to be scary (Thomas, 2009). In general, excellent public speakers are men and women who tend to focus on having a...
Apuke, Oberiri Destiny, and Bahiyah Omar. “Fake News Proliferation in Nigeria: Consequences, Motivations, and Prevention Through Awareness Strategies.” Humanities & Social Sciences Reviews, vol. 8, no. 2, 2020, pp. 318–327. This article discusses fake news in the Nigerian context and the importance of awareness strategies, relying on the teaching experience...
Introduction to the Influencer The focus of this work is the study of an influencer named Bailey Sarian. She is a YouTuber and influencer who has more than six million subscribers on YouTube, and the average number of views on each of her videos is from one to three million....
Introduction The portrayal of Islam in media is discussed in “Fleas in the Sheepskin,” a chapter written by Kendra Salois and published in the book Islam in Popular Culture edited by Karin van Niekerk, Mark Levine, and Martin Stokes in 2016. This chapter examines the media’s depiction of Muslims and...
Introduction Barbie, the iconic Mattel doll, has been a part of popular culture since her creation and has greatly impacted society. Barbie has been a source of joy and controversy, especially regarding her representation of the ideal female body. While the doll has been praised for inspiring young girls to...
