288 Brand Topics for Essays, Research Papers, & Presentations

Brand awareness and management are essential concepts in marketing. If you are looking for the best brand topics, you’re at the right place! StudyCorgi has compiled a list of ideas for your presentation, project, dissertation, and other writing assignments on brand issues. Read on to get inspired!

🏆 Best Brand Topics for Essays

1. Innisfree Marketing Strategy & Innisfree Marketing Plan
2. Zara International Expansion Strategy & Zara Global Strategy
3. Innocent Smoothies Brand: Marketing Communication
4. Vinted Fashion Company Building Brand Awareness
5. Lexus Marketing Strategy & Business Model
6. Zara’s Multi-Brand Strategy and Risk Management
7. Apple: Marketing Communication and Branding

✍️ Brand Essay Topics for College

1. McDonald’s Brand Repositioning and Expansion

   The management of McDonald’s succeeded in repositioning its brand. They included a variety of meals that could fit the needs of people concerned about the health effects of food.
2. Bottega Veneta: Brand Identity and Brand Evaluation

   Bottega Veneta is a globally renowned brand, yet its performance could use a bit of a boost due to the need for expansion that the company has been experiencing recently.
3. Lego Brand’s Touchpoints and Market Entry Strategy

   There are several touchpoints that the LEGO brand implements to promote its brand and the first one is related to a strong brand design.
4. Chiquita Brands International: Case Study

   To a considerable extent, Colombia’s political context had contributed to the creation of legal and ethical problems with which Chiquita dealt years later.
5. Zara Market Segmentation

   Zara mostly applies an undifferentiated form of market segmentation. However, the company still emphasizes young people due to their tendency to renew clothes at a faster rate.
6. Frito-Lay Inc.’s Take-Over of Cracker Jack Brand

   The vice president of the New Venture Division Frito-Lay is responsible for outlining a plan and find the factors by which Frito-Lay can take over the brand Cracker Jack.
7. Simone Rocha Brand’s Porter’s Five Forces Analysis

   The paper describes Porter’s five forces model of the British fashion brand Simone Rocha: buyer power, supplier power, the threat of new entries, etc.
8. Chick-fil-A Fast-Food Network Brand Analysis

   Based on customer demographic data, the paper analyzes the Chick-fil-A fast-food network and compares some data to compile an accurate picture of people’s preferences.
9. H&M: Strategic Brand Management

   In this paper, multiple aspects of the H&M brand will be examined, including inventory, ownership, history, elements and other details.
10. How Brand Image of Digicel and Flow Affects Customer Loyalty

    The brand image of Digicel and Flow influences customers to repurchase telecommunication services often and recommend others to become clients.
11. The Effect of Brand Image on Consumer Taste Preferences

    The paper identifies that, in the contemporary world, businesses are putting significant effort into creating the best representation of their brands in the eyes of customers.
12. Brand Management: Nike Case Study

    This document includes Nike’s assessment and response to consumer behavior affected by the global climate change trend.
13. The Role of Advertisement on Nescafe Brand Performance

    The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system.
14. Coca-Cola Soft Drink’s Brand Extension

    According to a new report, Coca-Cola has built loyalty over generations by ensuring customer satisfaction among its customer base.
15. Hilton Hotels & Resorts’ Brand Management

    Hilton employs the brand diversification approach to classify the market in order to satisfy the differentiation requirements of various client groups throughout the globe.
16. Nike on Social Media: Brand Management

    Nike has continued to dominate social media through the implementation of an effective social media strategy that is tailored for specific target audiences.
17. Red Bull Brand’s Integrated Marketing Campaign

    The Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
18. The Pauls Brand’s Marketing Intelligence

    This paper discusses the brand Pauls, one of the leading milk brands in the Australian market, covering the brand’s background, and micro and macro environmental factors.
19. Valentino Brand Targeting Luxury Cosmetics Market in China

    The report aims to analyze the brand and the luxury cosmetics market in China to propose a communication plan for the brand extension of Valentino.
20. Magnolia Brands: The Case Study

    The aspects of external environment have the ability to influence the Magnolia brands. The growth of Magnolia brands is influenced by customer loyalty.
21. Mountain Dew Brand Marketing Strategies

    Mountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. Mountain Dew marketing strategies differ in terms of the market segments they target.
22. Management. Do Brands Have Finite Lives?

    The concept of a brand is a vital element in the marketing strategy. The survival and existence of a firm, in fact, depend solely upon the success of its brand in the market.
23. Brand Identity of Abercrombie & Fitch

    The history of Abercrombie & Fitch spans over a hundred years. The company first specialized in sporting clothes for the upper class.
24. Starbucks Company’s Branding: Cultural Phenomenon

    Branding is a very important tool for the marketing purposes of any business. This paper focuses on consumer tribes branding as a cultural phenomenon of the Starbucks.
25. Branding as a Negative Social Phenomenon

    This essay explores the primary reasons behind the issue of branding becoming prevalent, and maintains that branding is a negative social phenomenon.
26. Brand Analysis Report: Casio and Roland

    This report is a brand audit of Casio and Roland, which are between the two leading companies engaged in the production and sale of musical instruments.
27. Best Buy Inc.’s Dual Branding in China

    Best Buy’s case in regards to its attempts to implement a dual branding strategy in China demonstrates the importance of taking into account the local consumer population behavior.
28. Tom Ford: Brand Strategy Report

    Brand differentiation for the Tom Ford products is mainly determined by the color, size and the components of the product.
29. Marketing Communication for Building Strong Brands

    Marketing communication is a very important tool in any organization which seeks to augment its market share so as to survive in the current unpredicted business environment.
30. Brand Overview and Analysis: The Heineken

    The Heineken brand is an example of a product that has gone through the product life cycle over the 140 years it has been on the market.
31. Globalization of the SK-II Brand

    SK-II Brand has been said to concentrate on its core business through innovation, expanding penetration in developing countries and restructuring its existing business.
32. The Brand Called You. Tom Peters’ View on Branding

    Tom Peters defines a brand as “a promise of the value you’ll receive” in exchange for your time or/and money. Every company tries to show only they can satisfy customers.
33. Consumer Analysis of the Charmin Brand

    “Charmin” attracts different market segments; however, the analysis can highlight the most important key demographic characteristics such as age, income, and social status.
34. Can High-Brand Companies Sell Substandard Goods and Get Away With It?

    A firm with a proper image is often highly trusted by the customers; hence, the given company has to spend less money on promoting a specific product.
35. Marketing Communications Strategies for Consumer Vehicle Brands in the UK

    This report will discuss the effect of marketing communication and mix of the consumer vehicle manufacturer of UK and compare their activities regarding these.

👍 Good Branding Topics in Marketing

1. Nestle’s Nespresso Brand’s Competitive Advantage

   There are several competitive advantages that Nespresso has over other companies. This is a well-established brand that is recognizable to people living in different countries.
2. Importance of Brands and Branding for Business

   The brand is differentiates a good or service from others; branding is implemented to distinguish something that one company offers from the same products produced by other.
3. How to Create a Successful City Branding

   City branding is the appropriate way to describe and implement city marketing, to tag a city as a brand, it must have vital characteristics of a brand.
4. Hyundai’s Branding and Marketing Strategies

   Hyundai has improved over the years, migrating from cheap brand with cheaper quality to one of the most recognized loyalty based brand.
5. Starbucks Company’s Brand in Bangladesh Market

   The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario.
6. Luxury Brands After Economic Crisis in 2008-2020

   LVMH had strengthened its positions with the help of the Chinese market and expanded globally by purchasing of weaker brands during the financial crisis.
7. Product Performance vs. Product Aesthetics and Brand Success

   Product performance and aesthetics are often compared in many discussions about which product qualities are more important to the overall success of a brand.
8. L’Oreal: Building a Global Cosmetic Brand

   There can be only a few doubts that the L’Oreal’s acquisition of the brand Maybelline in 1996 was indeed a smart competitive move.
9. Volkswagen Emissions Scandal and Brand Reputation

   The brand reputation of Volkswagen was hurt significantly as millions of its customers discovered that their vehicles were compromised.
10. Emotional Labor and Emotional Branding in Apple

    Apple Brand is constantly innovating and expanding its product line to include new platforms, devices, applications, and services that positively impact people’s lives.
11. The Customer Service Perspective: The Starbucks Brand

    The primary objective of the Starbucks is to attract the newer, younger customers, which are typically less well-educated people with relatively lower incomes.
12. The Bvlgari Company and Brand Analysis

    Bvlgari’s designers elaborate on the main elements of watches, from molding gold allocations to processing, manufacturing, construction, and decoration of mechanisms.
13. The Value of Advertising and Branding

    Marketing, advertising, branding, and marketing directors play a significant role in a business, they influence a business’ public image, customer loyalty, brand image, etc.
14. Feathers Fashion: The UAE Brand in Saudi Arabia

    In order for Feathers Fashion to open a branch in Jeddah in Saudi Arabia, the company will need to take a look at the local market and its key features.
15. Swatch Group’s Brand Audit and New Positioning

    Swatch Group is repositioning and rebranding its products due to the vast competition that it is facing from other dealers world wide.
16. Social Values in Branding

    This article presents branding as a social phenomenon that accounts for more public good than evil, and should be widely used.
17. Disney Company’s International Pricing and Branding

    This study examines Disney’s pricing strategy overseas, outlines its international product management and branding strategies, and describes how a company conducts market research.
18. Private Label Branding Versus National Brands

    Based on recent reports, private label products are vital to the growth of retailers. In the past, private label brands competed with the national brands using the price-value proposition.
19. British Airways Company’s Branding Strategy

    The brand of British Airways contains several distinct elements. These components should be analyzed with the help of a model developed by Jean-Noel Kapferer.
20. Yahoo: Brand Name, Expansion, and Current Trends

    Yahoo is frequently described as one of the pioneers of the early Internet era in the 1990s, and it has managed to become the global leader in the area of search engines.
21. Do Brands Have Finite Lives?

    In spite of the great popularity of many brands, Brands cannot be expected to last forever, because they are just a company’s image, which can be changed and transformed.
22. Rasasi Brand’s Entry into the French Perfume Market

    French perfume brands are some of the most expensive commodities in the world, and yet consumers continue to buy these products.
23. The Harrods Brand’s Foreign Investment Strategy

    The fact that Harrods is a reputable brand name makes it profitable in the UK market. The move to enter the Chinese market is recommendable.
24. McDonald’s Marketing and Branding

    McDonald’s promotes a single brand with common characteristics in markets around the world. This is the largest fast-food chain, which is represented all over the world.
25. Walmart Brand Products’ Microeconomic Analysis

    Pharmacological and cosmetic products Equate under the brand of Walmart are the object of analysis, as well as the pricing policy of Walmart in relation to Equate.
26. Antecedents of Brand Loyalty: The Case of Coca-Cola

    This paper defines the importance of brand loyalty as a desirable outcome in the total marketing mix and personifies brand bonding in the case of a student who loves Coca-Cola.
27. Emotional Branding in Advertising

    Emotion determines loyalty and salience of brands. Process of identifying the target population is crucial since it helps determine kind of emotional approach to be used.
28. The Concept of Branding: Strategic Integrated Marketing Communications

    Branding is an important marketing tool for creating an impression and revealing the company’s philosophy, values, mission, and vision of the future.
29. Product, Branding, and Packaging Decisions

    The core customer value of a product is produced by the combination of the brand name, quality of a product or service, packages, labeling, and positioning.
30. Product Branding in Online Shop

    Branding products in online shops is an essential part of the online shop’s success; it requires the development of sound and effective strategic marketing of the products.
31. Apple Inc.’s Market Strategy and Brand Position

    Apple’s powerful brand-building approach allows them to retain its loyal customers. This leads to a steady but strong expansion of the market share.
32. Starbucks Customer-Brand Identity and Its Evaluation

    Starbucks is a cool brand, which is one of the reasons why it is my favorite brand. It offers a variety of products that cater to the different tastes and preferences of customers.
33. The Billabong Brand’s Marketing Mix Strategies

    Billabong is an Australian clothing brand that utilizes marketing mix techniques to function successfully in the market.
34. The Nike Brand Advertisement Analysis

    The Nike brand advertisement pays special attention to the importance of sports for people. This advertisement is aimed at demonstrating that sports are available to everyone.
35. Colgate: The Brand Success History

    The No. 1 toothpaste company on the Russian market, Colgate, has existed for more than two centuries. Now its net income for the quarter exceeds billions of dollars.

🌶️ Hot Branding Research Topics

1. The Vans Resilient Brand’s Analysis

   Vans was founded in 1966 by Paul Van Doren and his brother James. Initially, the company aimed to make long-lasting, washable, and cost-effective shoes in south California.
2. Amazon, Coca-Cola, Nescafe: Three Global Brands Analysis

   Successful global brands hold a strong presence and huge market share internationally. This paper analyzes three global brands – Amazon, Coca-Cola, Nescafe.
3. McDonald’s: Brand Management

   McDonald’s brand mission is tailored to illustrate customers’ favorite places to eat. McDonald’s is committed to five features that entail people, place, promotion, products, and prices.
4. Tropical Juice Manufacturing Company Brand

   Tropical juice manufacturing company is an institution involved in producing and processing freshly blended fruit such as mango, passion, apple, among others.
5. Fashion Sustainability for High-End and Low-Cost Brands

   The purpose of this paper is to evaluate sustainable fashion in order to compare and contrast the probability of the future for luxury and low-cost brands.
6. The Brand Management Job: Skills and Functions

   Brand managers work in a spectrum of industries. They endeavor to develop an easily recognizable image for products and services.
7. Accor Hotel Brand: World-Leading Hotel Group

   This paper provides information about Accor, a prominent hotel group in the hospitality industry. It includes details about the company’s history and analysis of the hotel brand.
8. Top-Selling Smartphone Brands in the World

   The brands under analysis are Xiaomi, Huawei, Samsung, and Apple, all of them have their distinct perception of the position on the global market, as well as their consumers.
9. Brand Personality and Self-Image and Consumer Behavior

   The problem statement is on consumers’ individual distinctions. The study aims at evaluating whether consumer personality controls the purchasing decision of the consumer.
10. Are Brand Extensions Good or Bad?

    Brand extension refers to a marketing strategy used by firms with strong existing brands to extend to other products, leveraging on the strong brand name to capture the market.
11. Marketing for Sports Brands Using Mobile Advertising

    Nike and Adidas have been using mobile marketing to affect consumer intentions, and buying behavior however the findings do not suggest which company is better performing.
12. True Religion Jeans: Flash in the Pants or Enduring Brand?

    True Religion is an American designer jeans and denim brand which was founded in 2002 in California, when the fashion industry was undergoing dramatic changes.
13. The Innocent Drinks Brand Identity

    According to their fundamental principle—to be more ethical, natural, and organic—Innocent Drinks develops its brand identity.
14. Branding Effect on Consumer Buying Behaviour

    The concept of purchasing behavior has evolved over the years and is paramount in forming marketing strategies.
15. Brand Management: Tea and More

    The paper states that although Tea and More registered success in the early periods, poor customer service, and low brand attractiveness, affected its performance.
16. Social Media and Internet Advertising for Brand’s Success

    This paper aims to investigate the impacts of social media and internet advertising on the success of a brand.
17. Starbucks’ Social Responsibility and Brand Strategy

    The paper argues alignment of the company’s strategy with the core principles of business ethics allowed Starbucks to successfully overcome the crisis and achieve stable growth.
18. Hotel Industry Branding and Marketing Strategy

    Eco-certification for the Hotel Industry within the United States is a vital venture for the future of eco-tourism business.
19. Ice-Fili Company’s Brand

    A medium-sized Russian ice-cream producer, Ice-Fili, is still a middle store. The company is dominating the Russian top ice-cream production.
20. Influence of Brand Characteristics on Marketing Strategies

    The paper explores how key brand characteristics influence the choice of marketing strategies and the formation of the target audience’s purchasing behavior.
21. Hotel Brands in the Post-Pandemic Era

    Strong hotel brands are fitter for the recovery after the COVID-19 pandemic and have more opportunities to attract new consumers and keep loyal ones.
22. The Burberry Firm’s International Brand Strategy

    Burberry has to find an international brand strategy that balances standardization and adaptation in the most profitable way.
23. Brands’ Positive Impact Through Advertisements

    The campaign of brands, mainly the advertisement of Citi Bank, BMW, KitKat, and Mountain Dew, show how the brands can bring a positive impact through advertisements.
24. Rolls Royce’s Marketing and Branding

    Rolls Royce’s marketing strategy promotes the sale and promotion of a trademark, one brand worldwide in compliance with a unified marketing policy, strategy, and marketing tactics.
25. Guiding a New Brand of Hiking Boots Through the Growth Stage

    In this paper, the importance of the strategy is demonstrated in the example of a new brand of hiking boots entering the market and having to be advertised properly.
26. Nike as the Best and Largest Sportswear Brand in the World

    Nike is the world’s number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other activities.
27. Amazon: The Brand That Protects Itself

    To ensure its success in its expansion and in general, the company should capitalize on the unique advantages Amazon already possesses.
28. Personal Brand Management and Social Media

    The paper discusses that social media platforms provide great tools for building and maintaining personal brands.
29. The Brand Value of Apple

    Among the many companies that have increased in the volume of operations and brand value, Apple occupies a significant place.
30. Fashion Brands Cooperation and Its Attractiveness

    The author discusses the topic of possible collaborations of fashion brands and concludes that the attractiveness of cooperation stems from the uniqueness of the final result.
31. Toyota Company: Car Brand Analysis

    Toyota has made its way to becoming the world’s biggest car company. Toyota’s grip came through capitalizing on rival’s weaknesses, e.g., GM and expansion programs in China
32. Kawneer Brand Company: Structure Analysis

    Kawneer Brand is a reputable company in North America that manufactures architectural. The company is popular among many customers because it gives them resources to establish their own businesses.
33. Personal Leadership Brand for Women

    The aim of the paper is to define a personal leadership brand for women to be successful in today’s business world.
34. Constellation Brands Company’s Analysis

    With its high-quality standards and a well-developed competitive advantage, Constellation Brands has warranted a special place in the global food and beverage industry.
35. &pizza Brand’s Situational Analysis

    The paper aims to examine an American pizza brand “&pizza,” using situational analysis and define its overall state and potential strengths and weaknesses.

💡 Simple Brand Management Topics

1. Chick-fil-A Brand and Its Mobile Applications

   According to the provided data and analysis, Chick-fil-A is in an excellent position to expand and to improve, becoming a major fast-food franchise.
2. Apple Inc.’s Brand Equity on the Website

   Apple’s website indicates that the marketing strategy focuses more on future endeavors. The company relies on the existing market demands for technologically advancing products.
3. Nature’s Best Pet Food Brand’s Target Market

   This paper is dedicated to the study of the target market for a new pet food brand called Nature’s Best, which is soon launching on the market.
4. Tesla Motors Brand Marketing Communications

   The objective of this plan is to increase sales, enhance Tesla Motors’ brand awareness, and/or drive potential consumer traffic into the organisation’s online communication platform.
5. Marketing Mix and Its Importance for Brand Loyalty

   The proposed study is aimed at examining the role played by various element of the marketing mix in creating and sustaining brand loyalty.
6. Volvo Company’ Branding Strategy in Saudi Arabia

   This paper is a political, economic, social, technological, environmental, and a legal framework analysis of Volvo in Saudi Arabia.
7. Customer’s Brand Engagement: The Use of Artificial Intelligence

   Marketers are currently using artificial intelligence in marketing to automate procedures and provide clients with a distinctive brand experience.
8. Responsibility and Brand Advertising in the Alcoholic Beverage Market

   The article indicates that the brand advertisements highlight alcohol consumption as socially acceptable, while media advocacy campaigns focus on the role of manufacturers.
9. Absolut Vodka Brand and Advertising Agency

   This paper is a case study analysis of Absolut Vodka in aspects of the cooperation with an advertising agency and the brand’s engagement with the creative field.
10. Private Label Brands and Marketing Management

    The emergence of private label brands is a case in point. Their use as a marketing strategy has proliferated among retail organizations across the world.
11. Coca-Cola Branding, Mission, Vision and Values

    A strong brand requires creative designing, careful planning and execution. Branding gives a quick identification to the product’s manufacturer.
12. Pangaia: An Eco-Friendly Fashion Brand

    Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment.
13. Subaru Brand With Japanese Origins

    This marketing plan presents an option for innovation and environmental sustainability that aligns with Subaru’s projects completed or initiated in the last decade.
14. Subaru Brand in Europe

    Subaru entered the European market in the 1980s, but it did not gain significant prominence until the late 1990s when more models where introduced to the market.
15. Red Bull Brand and Sport Event’s Marketing Plan

    The main objective of this digital marketing plan is to attract the younger clients market through the event’s website and Twitter fan page.
16. Spotify: The Brand Gap Questions

    The idea for Spotify began with the hypothesis that people could stop piracy by making it easier for them to access music legally.
17. Details of the Brand Positioning

    Brand positioning helps to maintain pricing tactics for well-established businesses to prevail through the holistic season in the business market.
18. How Louis Vuitton Develops Brand Meanings

    The research aims to provide a better understanding of how Louis Vuitton develops its brand meanings and how that interaction with its clients may affect consumer behavior.
19. The Power of Positioning: Unleashing the Potential of Brand Storytelling

    The article discovers the vital role of positioning strategy in building trust, fostering consumer loyalty, and driving brand preference.
20. The Huskyboost Brand’s Social Media Marketing

    Despite the extended reach and relative brand promotion, social media marketing cannot be considered genuinely efficient for Huskyboost.com in its current state.
21. Problems With the Business Brand

    The essay will examine and discuss the main causes that can lead to failed brand expansion attempts and the consequences.
22. Recommendations to Enhance Glencore’s Ethical Brand Image

    This paper recommends Glencore correct the previous mistakes by complying with ethical standards within its operations by embracing all segments.
23. Kingsford Charcoal Brand of Clorox Corporation

    Kingsford has been the dominant charcoal brand in the USA, where charcoal is used widely for grilling outside during the warm seasons.
24. Hilton Hotels’ Brand Management

    Hilton Hotels is a multifaceted global brand that has established its success through quality and variety. Its target demographics consist of a great variety of people.
25. Effects of Celebrity Ratification on Brand Equity

    Endorser reputation significantly impacts brand credibility, and brand credibility has a beneficial effect on authorized brand equity.
26. The Under Armour Brand Management

    Under Armour is a reputable company with a strong marketing strategy for its products that manage to compete with its large rivals.
27. Concessions: Dilution and Weakness of Brands?

    In general, concessions cannot be regarded as an indicator of a brand’s weakness and dilution, for example, they can guarantee income growth and customer influx.
28. Examination of Corporate Responsibility in the Chiquita Brands Case

    The case of Chiquita brands and its confrontation with the AUC was discussed in detail in this paper. The complications have distinct consequences.
29. Brand’s Storytelling and Management

    Brands attract customers and strengthen their awareness through storytelling. They turn their positions, values, and experience into powerful messages.
30. Arrid: Brand Management Analysis

    Arrid is the brand that was created and owned by Carter-Wallace Inc. Arrid is a brand of deodorant and body wash, and it was prevalent several years ago.
31. Adidas, Reebok, and Patagonia Brands’ Transparency

    Adidas, Reebok, and Patagonia are the leading companies in the transparency index. Their contribution is undoubtedly admirable.
32. Social Media Marketing: Memes as a Branding Strategy

    The strategy allows the brand to promote its products through increased coverage of audiences with similar characteristics to the target group.
33. IMed Brand Driving a Paradigm Shift in Healthcare

    We have developed a new personalized health record-keeping app called iMed for iOS platforms to help both physicians and patients manage their health records.
34. Gender-Oriented Products: Branding and Marketing

    Marketing of gender-oriented products should be more gender-neutral oriented because to be efficient in the market, the brand needs to meet the changing social requirements.
35. The We Are One Sustainable Brand’s Pricing Plan

    This paper presents the pricing plan for WEe Are One, which introduces small collections at medium prices to balance quality and affordability.

⭐ Simple & Easy Brand Essay Titles

1. Aspects of Career Development: Personal Branding and Networking
2. The Coca-Cola Company’s Personal Branding
3. Teleflex Incorporation: Marketing and Branding Healthcare Product
4. Why Do We Need Brands?
5. Yum!: Brands Innovations and Commercialization
6. Brand Mission and Logo Kaptivate Kulture
7. Super Bowl Commercial and Brand Name: Budweiser
8. Graves Enterprises Brand’s Floor Care Products
9. The Scandal of the Brand of a Medical Device – EpiPen
10. The History of Nokia’s Creation and Becoming an Influential Brand
11. Involvement and Sports Brand Advertising
12. Brand Repositioning: Term Definition
13. The Behavior of the Young Toward Luxury Brand
14. Phoria Pictures: Independent Film Company Brand Identity
15. How Charlotte Beers Can Provide the Best Stewardship for the Ogilvy Brand?
16. Understanding and Managing the Brand Space
17. Personal Branding by Groskop and Arruda
18. Brand Development: Branding Strategy Insider
19. SABIC Brand Role and Its Reception in Australian Market
20. Marketing Mix Products and Brand Strategies
21. Greenomics: Marketing and Branding Strategies
22. Electronic Medical Records: Brands Comparison
23. Marketing Strategies for Launching a New Brand
24. American, Alaska, and United Airline Brands
25. Educare.com: Project Message and Brand Strategy
26. Apple iPhone: Brand Forecast
27. The Unisom Brand Analysis
28. Allison Sims and Her Paleo Foodies Brand Campaign
29. Wicked Laser Torches Branding and Product Marketing
30. Brand and Product Manager: Job Analysis
31. Brand Image Development: Project Scope and Analysis
32. Marketing Campaign, Brand Strategy and Internet
33. The Nike Brand Success and Phil Night’s Leadership
34. How Local Franchises Become International Brands?
35. Brand Perceptions Marketing: Harley Davidson, Naked Juice, and Tropicana Juice
36. Social Media Marketing: The End User’s Attention and Factors Affecting the Popularity of Brand Posts
37. Value of Advertising and Branding

🎓 Most Interesting Branding Topics to Research

1. Aspirational Fitness Goers: Nike Brand
2. How the Super Brand Nike Make Supply Chains Sustainable
3. Brand Loyalty Through Emotional Advertising Media
4. Consumer Behavior and Brand Awareness of Ankur Salt
5. How Brand Nokia Influences on Consumer Purchasing Behaviour Marketing
6. Creating the Appeal for the Brand to Stand Out in a Cluttered Market
7. Ben and Jerry’s Company Brand Building and Values
8. How Adidas Has Developed a Niche Market for Their Brand Adidas Originals
9. Brand Loyalty and the Decline of American Automobile Firms
10. Apple and Samsung Brand Positioning
11. Case Study Brand Jordan: Selling a Legend
12. How Can Amazon Use Positioning to Create a Strong Brand Identity in the Next 5 Years?
13. Customer-Based Brand Equity Model – Nestle Case Study
14. Case Study About Evolution and Situation Analysis of a Dove Brand
15. Lvmh: Managing the Multi-Brand Conglomerate
16. Apple and Its Brand From Other Competitors
17. Brand Building and Structural Change in the Scotch Whisky Industry
18. Loreal: Global Brand, Local Knowledge
19. Brand Segmentation and Positioning – Espresso Coffee Machines
20. Brand Development and Marketing: Case of Red Bull Study
21. Better Brand Management Through Design Thinking
22. Brand Perceptions and the Market for Common Stock, Forthcoming, Journal of Financial and Quantitative
23. Consumer Behavior and Its Effect on Influencing Brand
24. Louis Vuitton’s Brand Values
25. IKEA How the Swedish Retailer Became a Global Cult Brand
26. Brand Case Analysis: Parvaderm Corporation
27. How Apple INC’s Brand iPhone Image Impacts the Buying Behavior of Its Consumers
28. Hollister Brand Space, the Way How Brandscape Integrates Into Brand
29. Brand Morphing Across Wal-Mart Customer Segments
30. Advertising Brand Communication CTS Notes
31. Beauty and the Beast: The Brand Crisis of SK-II Cosmetics in China
32. Last Chance’s Brand Plan For Soft Drinks
33. Brand Positioning the Victoria & Alfred Waterfront Company
34. Brand Congruence: Consumer Behavior and Purchase
35. Blues Spiritual for Mammy Prater by Dionne Brand
36. Low Costs, Strong Brand: Airasia’s Formula for Profitability
37. Maggi Brand Extension and Repositioning

📌 Branding Topics for Presentation

1. Brand Names Versus Generic, What Motivates People to Buy
2. Brand Awareness and Consumer Perception for Automobiles in UK
3. How Can the Marketing MIX Model Help Manchester United Build Its Global Brand
4. Brand Loyalty and Marketing Solutions Through Blockchain
5. Brand Positioning and Consumer Taste Information
6. H&M: History, Brand Today and Analysis of the Company
7. Key Challenges Facing Brand IKEA
8. Atlantic City Licenses Brand New Online Casino
9. Apple INC: Business Strategies That Drive the Brand’s
10. Disney the Happiest Brand on Earth
11. Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses
12. Brand Africa: Multiple Transitions in Global Capitalism
13. Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based
14. Relationship With an Employer Brand
15. Lenovo: Brand Observation Portfolio
16. Harley-Davidson: Over 100 Years of Brand Management
17. How Philip Morris Built Marlboro Into a Global Brand for Young Adults: Implications for International Tobacco Control
18. Brand Building and Positioning for Cadburys Marketing
19. Creative Message Strategy, Media Plan & Integrated Brand
20. How McDonald Applied the Process of Internationalization of Its Brand in India
21. L’Oreal: Building Its Empire in Indonesia Through Its Luxury Brand, Lancome
22. How the Polo Ralph Lauren Brand Has Achieved Such High Success
23. Brand Expansion Plan For Lululemon
24. How Zara Uses Its Marketing and E-Commerce to Spread Its Brand
25. Lilypad- The Corporate Brand: Help or Hindrance
26. Brand Analysis: Marketing and Communication Strategy of Dior
27. Between Form Without Substance and Substance Without Form: Estimating the Brand Image of Romanian SMEs
28. Brand Building for Facilitating the Launch of Dogerita Mineral Water
29. Lego and Its Unique History and Brand Concept
30. Brand Manager for Topshop Is the Most Difficult Market
31. BMW Mini Brand Comes to India
32. Boucheron Luxury Brand’s Market Research
33. IKEA: Shopping Experience Part of Effort in Building Brand Loyalty
34. Celebrity Branding: Creating More Brand Awareness
35. Brand Confusion: Empirical Study of a Legal Concept
36. Examining Nokia’s Brand Identity and Positioning
37. Luxury Brand and Creativity: Christian Louboutin Nail Polish

❓ Brand Research Questions

1. What Are the Better Measurement and Management of Brand Value?
2. Can Brand Extension Signal Product Quality?
3. Why Are Name Brands Usually More Expensive Than Store Brands?
4. Does Brand Extension Impact Parent Brand?
5. What Are the Factors for Successful Brand Endorsements Marketing?
6. Does Excessive Sales Promotion Result in Dilution of Brand?
7. What Is the Gap Between Brand Identity and Brand Reputation?
8. Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand?
9. How Does Behavioral Primacy Interact With Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice?
10. Does Store Brand Patronage Improve Store Patronage?
11. Why Do Brand Name Products Cost More?
12. Is There a Difference Between Off Brand and Name Brand?
13. Do International Brand Managers Need to Vary Their Marketing Strategies?
14. How Can You Lure Consumers Into Loving Your Brand?
15. Are Their Relationship Between Packaging Design and Brand Identity?
16. What Is the Relationship Between Ethical Advertising and Brand Loyalty Marketing?
17. How Does Coca-Cola Use Brand Equity?
18. What Is the Difference Between Brand Identity and Brand Equity?
19. Are People More Likely to Buy Brand Names Rather Than Their Generic Counterparts?
20. How Do Consumer Identities Help Brand Management?
21. What Elements Would Make a Fashion Brand Store Popular?
22. How Does Brand-Related User-Generated Content Differ Across YouTube, Facebook, and Twitter?
23. How Effectively Did Oliviero Toscani Use Shock Tactics in Advertising to Raise the Brand Profile of Benetton?
24. Why Are People Willing to Pay More for Branded Rather Than Unbranded Products?
25. What Most Affects the Recall and Recognition of Brand Symbols?
26. How Do Perception Maps and Brand Repositioning Affect Customer’s Perception of a Brand?
27. Are Name Brands Usually of Better Quality Than Store Brands?
28. How Does Point-of-Sale Marketing Mix Impact National-Brand Purchase Shares?
29. Why Do Consumers Typically Choose Certain Brands Rather Than Others?
30. What Are the 5 Key Features of a Brand?