Marketing Marketing by definition is the organizational activity that includes communicating and convincing potential and actual consumers of one’s goods to buy them, and finally delivering the goods to them. Various organizations and enterprises apply different marketing management strategies to help achieve its organizational goals and objectives. The very first...
Topic: Marketing
Words: 2923
Pages: 11
Introduction Organizational culture defines an institution, whether based on profit, the kind of products and /or services offered, their arrangement, goals, and employee behavior which sum up to create a feeling of culture in the organization. Most organizations in the world have different cultures, and this mostly depends on their...
Topic: Culture
Words: 1209
Pages: 4
Introduction and Background We live in a world of diversity. From one part of the world to the other we come across people of different races and cultures. These differences in most cases translate to a different worldview and therefore a different way in which people go about their day...
Topic: Culture
Words: 1350
Pages: 4
Theoretical Considerations The redesign of the hotel lobby will be subjected to the common rules of design, aimed at increase the customer/visitors flow. The key aspects of the hospitality business define the customer’s loyalty and impose an accent on the aspects of service. Thus, the ability to serve the customer...
Topic: Management
Words: 1339
Pages: 5
Introduction There has been an industrial dispute between royal Mail service and its workers. Royal mail has been faced with crisis since 2007 when the first major industrial crisis faces the mail service provides. From since, there has been recurrence of the crisis with the parties involved making different demands....
Topic: Business
Words: 1385
Pages: 5
Introduction Moral side of relationships between an employers and employees provides a pivot for further firmness of the company. This statement invigorates a newbie at the workplace to follow the features of trust and loyalty to an employer. However, there comes an objective as for the validity of such kind...
Topic: Ethics
Words: 1338
Pages: 5
The current literature review describes the main qualities and skills possessed by modern managers. Gillard and Price (2005) state that critical thinking is one of the main concepts and practices used by managers to grow and develop their strategic position. Good managers do much more than make good decisions, a...
Topic: Management
Words: 601
Pages: 2
Introduction Competitive advantage refers to the ability of a company to make profits or returns more than the amount that it should make with regard to its capability and competencies that gives it an edge over its rivals (Kurtako, 2004, p.7). For a company to be said to have a...
Topic: Retailing
Words: 2787
Pages: 10
Outline This paper deals with the future trends of e-commerce. The research project is focused on how the e-commerce market place will look like next year and after five years. The transformed position of the e-commerce after a decade is also discussed here. The improvement that has been made by...
Topic: Commerce
Words: 1109
Pages: 3
Introduction A service is an act of doing something to an individual or something. Therefore, service marketing is considered the process of selling or offering a service to get some returns. Marketing services are different from marketing products (Marketing Teacher n.d., para 1). For example, when a consumer buys a...
Topic: Marketing
Words: 1384
Pages: 5
Introduction Marketing is a practice done by individuals, institutions, and managerial entrepreneurs to manufacture and correspond to buyers who might be customers or dealers. The whole process ensures organizations offer and takes commodities and services to and from their partners, clients, customers, or the whole society nationally and internationally. Marketing...
Topic: Career
Words: 1423
Pages: 5
Karl-Erik Sveiby is world-renowned as he is one of the founding fathers of Knowledge Management. With over 20 years of experience, he is credited with the development of most of the concepts associated with knowledge management today. According to Liebowitz, Knowledge Management (KM) is the systematic and explicit application of...
Topic: Business
Words: 1027
Pages: 3
Outline This essay is an attempt to describe the hurdles like social and cultural system, whistleblowing, corruption, groupthink…etc that are being faced by the managers while making ethical-managerial decisions. This paper also provides some recommendations for dealing with these obstacles. Obstacles encountered by the managers while making ethical decisions The...
Topic: Ethics
Words: 1133
Pages: 4
Outline This essay focuses on contingency theory and situational theory in leadership. It also compares these theories with an article. It mentions the importance of various factors affecting leadership. Introduction Leadership is good quality. It depends on many features as the leader, followers, and circumstances. The leader’s personality, his post...
Topic: Leadership
Words: 1042
Pages: 3
Introduction The company under analysis has been one of the leading pharmaceutical providers in the world. It employs over ten thousand staff members and therefore serves as an ideal organisation for analysis of the role of HR in strategy formulation. How HR services are provided in Glaxo Smith Kline Glaxo...
Topic: Business
Words: 1237
Pages: 4
Executive Summary Arnold Leisure center is a sport, Leisure recreation outlet lead by a local authority. The core competence of its strategy is dedicated to the highest involvement of grassroots. The organization is more active for corporate social responsibility and equal opportunity. To organize the strategic analysis of the organization...
Topic: Strategic Analysis
Words: 3943
Pages: 14
Value of contingency approach to organisational change The contingency approach to organisational change advocates that all decisions regarding change need to be taken contextually and it would not be deemed proper to have a “best way” fit all methods to address all issues connected to organizational change. (Jalnoah 2009). This...
Topic: Business
Words: 407
Pages: 2
Introduction Personal or professional, decision-making is always tough and requires step by step approach. Before making a decision, different alternatives are considered and they depend on the importance of the decision to take. After finding different alternative solutions, they are analyzed to choose the best alternative (Mellers, Schwartz, & Cooke,...
Topic: Business
Words: 1790
Pages: 7
Pretentious diction and dying metaphors While writing an essay, one needs to be conscious about mainly four topics: they are dying metaphors, operators or verbal false limbs, pretentious diction, and meaningless words. If anyone wants to complete an essay without making any nonsense, they must be aware of these topics....
Topic: Communication
Words: 378
Pages: 2
Introduction According to the November 2002 issue of Academy for emerging medicine on professionalism and code of conduct for physicians, professionalism is viewed as “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” (p. 1). This definition enlightens us on the existence of a...
Topic: Professionalism
Words: 1158
Pages: 4
Introduction An information system at large is the system of data collection, data keeping, processes, people, and activities of an organization. In the management theory, Information system is an off-the-shelf software application that is specially designed for the streamlining and integration of various business processes. In simple words, the information...
Topic: Business
Words: 493
Pages: 2
Abstract The road towards the newer millennium has been devised by IKEA based in Singapore. IKEA is working to improve the lives of people residing all around the world. The target that has been set by IKEA for the year of 2010 is to be the world renowned...
Topic: IKEA
Words: 669
Pages: 2
Introduction Security management is a broad field of management that involves a wide range of asset management activities, the physical security as well as functions that relate to the security and well being of organizational human resources. Just like all the other functions of business management (risk management, marketing management,...
Topic: Business
Words: 3294
Pages: 12
Executive summary Primark is one of the largest retail outlets in Ireland. With approximately over 187 stores it also has branches in United Kingdom, Spain and Holland. The company employs more than 27,000 people. it has the largest market share in Ireland and United Kingdom in the growth retail sector....
Topic: Business
Words: 2209
Pages: 8
Introduction The business environment is characterized by a high degree of dynamism. This is because firms have heavily invested in research and development. The objective of research and development is to increase the rate of innovation thus enabling the firm to be well-positioned in the market. To be able to...
Topic: Coca Cola
Words: 2034
Pages: 7
Acknowledgements I would like to thank my teacher for giving me an opportunity to research and write on such an important topic. The research work has not only increased my knowledge in the area of financial management but has also enabled me to apply these techniques in practical decision making....
Topic: Financial Management
Words: 4082
Pages: 15
Leadership is one of the key factors that contribute favorably to the success of any organization. In organizations where leadership is lacking, there is always confusion since there are no well-structured organizational goals. Leadership can be described as the ability of an individual to use emotional and personality skills to...
Topic: Business
Words: 1060
Pages: 4
Introduction There are a lot of misconceptions in the workplace as to how to motivate employees to perform at optimum levels. Most managers especially those newly appointed unknowingly try to implement models and styles that worked for them but are not necessarily the norm for everyone. Occasionally, employers or managers...
Topic: Motivation
Words: 1265
Pages: 4
Introduction Automobile industry is an industry that plans, designs manufactures and markets automobile models. Automobile industry is one of major lucrative industries contributing much on growth of economies around the world. In everyday life we travel to our workplace, homes or from one country to other using automobiles. The industry...
Topic: Vehicles
Words: 2442
Pages: 8
Introduction Modern global sphere of shipbuilding experiences reduction of margins together with the total increase of customer expectations. To reach success and meet the requirements demanded by customers mean to provide them with the detail information beginning from building planning and up to the description of supply analysis. ERP (Enterprise...
Topic: Business
Words: 2015
Pages: 8
Introduction Managing Employees Performance involved numerous activities, far more than simply reviewing what an employee has done. This system must fulfil several purposes. Developing and conducting performance appraisals should not be done in isolation. The performance appraisal is closely related to a number of human resource management that should be...
Topic: Banking
Words: 2240
Pages: 8
Executive summary This report evaluates the Zara Company and its market position and how it achieved this successful business feat. Zara is a fashion design company which produces ready to wear latest competitively priced designs to fit its customers who principally are from the mass market. The report Compares and...
Topic: Zara
Words: 2661
Pages: 10
Introduction A company or an organization usually is concerned with connecting many operations to meet particular objectives or a number of them. Hence employing many or a number of employees by an organization or organizations would be justifiable considering that each employee would be expected to concentrate on particular jobs...
Topic: Management
Words: 1645
Pages: 6
Introduction An opportunity is differentiated from an idea in terms of its marketing possibilities. All opportunities are exploitable for business growth and customer acceptance. Opportunity is profitable for business. But all business ideas are not marketable or profitable for the business firm. Among a hundred ideas only two or three...
Topic: Entrepreneurship
Words: 639
Pages: 2
Introduction In order to sustain the business operations in a competitive environment, a company requires to have sound strategies for marketing, communication, research and development, sales, social responsibility and of course in managing the workforce. This calls for an effective management development plan for running the organization. In today’s competitive...
Topic: Leadership
Words: 1239
Pages: 4
The job of a restaurant manage is one of the most varied careers in existence. It is the manager’s responsibility to offer service, food and drink to the public at a price they are willing to pay. This sounds more simple than it really is. Many people think managing a...
Topic: Career
Words: 806
Pages: 2
Introduction This is a management essay based on Cadbury Schweppes where we shall evaluate operational cost control, product costing, pricing policy, planning, and decision making, monitoring business performance, building and maintaining competitive advantage, and capital budgeting decisions. Cadbury Schweppes was incorporated in 1969 and is listed in London and New...
Topic: Business
Words: 1545
Pages: 7
Introduction In the industry of auto manufacturing, Toyota is considered as one of the most admired and highly emulated. In Asia, Toyota ranks as the biggest car manufacturer. The cars that Toyota produced have encompassed almost all the regions in the world. Toyota has successfully competed with car companies in...
Topic: Management
Words: 2008
Pages: 8
Introduction Market research is the process of collecting information regarding the product of a company from the market. It gathers information about the product in terms of the customers, competitors, market and future market potentiality of the product. “Various methods of market research are used to find out information about...
Topic: Market Research
Words: 1783
Pages: 8
Introduction Launching a new company is a challenging task and requires careful consideration of the product features, positioning strategy, and development opportunities. John and Quincy want to establish a sustainable business that offers customers an environmentally friendly option of powering their homes. The five models of entrepreneurship outline a multidisciplinary...
Topic: Entrepreneurship
Words: 1699
Pages: 6
Introduction Any reliable organization is characterized by its unique corporate culture that may be regarded as a combination of particular elements, such as the organization’s values and symbols. Corporate values and beliefs are the core of the organizational culture that forms the fundamental standards of the company’s goals achievement (Gagliardi,...
Topic: Culture
Words: 550
Pages: 2
Introduction Competent work on human resource development (HRD) and talent management is the key to success for any organization since an effectively established algorithm of the leader-subordinate interaction contributes to implementing the tasks set productively. However, in some cases, problems arise in this area when employees demonstrate low production results...
Topic: Business
Words: 1154
Pages: 4
Abstract This paper explores the marketing tools and techniques used by IKEA, a global retail company that has an excellent reputation and is favoured by many customers. The analysis is based on a wide range of marketing concepts, which allow painting a comprehensive picture of all IKEA’s activities related to...
Topic: IKEA
Words: 3601
Pages: 13
Introduction Gene Wilkes, in his book Jesus on leadership: Developing servant leaders, takes his readers back to reflect on how to manage people the way Jesus did. The work is intended as a primer for those who want to lead among God’s people like Jesus. The idea of servant leadership...
Topic: Leadership
Words: 1181
Pages: 4
Executive Summary The case study focuses on Hopworks Urban Brewery (HUB), a small craft brewing company producing and selling organic beer in Oregon. The company currently has a good position in the local market and considers future development opportunities to increase market share and profit. The paper provides a thorough...
Topic: Business
Words: 1776
Pages: 7
Summary The process of supply chain management is concerned with the control of materials and information throughout the entire supply chain, from suppliers to the producers of components and subsequently to store shelves. Therefore, optimization is an essential factor of supply chain management that can ensure that all of the...
Topic: Management
Words: 551
Pages: 2
Executive Summary Oman Oil Refineries and Petroleum Industries Company (ORPIC) is one of the strategic governmental interests, responsible for the excavation and production of numerous gas and oil-related materials. The production values of ORPIC are estimated at 943,000 barrels a day in gas and 31.4 million tons of oil equivalent...
Topic: Petroleum
Words: 7969
Pages: 29
Introduction Jawbreaker was one of the most ambiguous operations in the history of the US Central Intelligence Agency (CIA). The operation took place in 2001, a few days after the terrorist attacks of 9/11, which took the lives of over 2700 people (Anderson 2015, 54). These attacks spurred the US...
Topic: Success
Words: 3005
Pages: 11
Enterprise Resource Planning (ERP) systems play an important role in improving all business processes. For example, Company N can implement an appropriate ERP system to overcome certain issues and barriers preventing it from development. The first issue is the focus on paperwork and manual paper processes. ERP systems allow for...
Topic: Business
Words: 315
Pages: 3
The utilization of proper marketing strategies is crucial for a business environment as it ensures the growth of profits, increases the market share of an organization, and strengthens brand awareness. The marketing phenomenon, which occurred when Popeye’s Chicken introduced a new spicy sandwich, can serve as an excellent example of...
Topic: Marketing
Words: 1104
Pages: 4
Introduction Heracleous and Papachroni explore strategic leadership and innovation at Apple, Inc., performed by Steve Jobs, a founder of the organization. The authors point out that the company started to prosper after Jobs returned to work in 1997. For the period before 1997, however, the organization experienced financial difficulties and...
Topic: Apple
Words: 1124
Pages: 4
Abstract The presented paper is devoted to the discussion of operations management and production system. The given field of knowledge delves into the peculiarities of organizations’ functioning with the primary goal to outline problematic areas and offer positive changes to align the sufficient work. At the same time, as a...
Topic: Management
Words: 3009
Pages: 11
Introduction Internal corporate policy is the element of work that influences not only the strategies of a particular organization but also the results of operations. The choice of an appropriate management structure may involve the use of division into departments, control over the performance of committees, and other tasks that...
Topic: Coca Cola
Words: 1403
Pages: 5
The Organizational Needs of TechFite As evidenced in the case study, TechFite is an organization that worries about the inadequacy of its cybersecurity systems. At the same time, due to being involved in NASA’s space program, it represents a likely target for hacking attempts and corporate espionage. Its vulnerabilities are...
Topic: Business
Words: 1218
Pages: 4
Concrete Experience and Reflective Observation Leaders in business organizations are occupied with several tasks and duties. One of the experiences I obtain as a leader in data analysis is based on persuasive messages. A persuasive message is one of the central sources of information that may call to action, convince,...
Topic: Communication
Words: 1031
Pages: 6
Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers’ tendency to like and choose any one particular brand over the available...
Topic: Loyalty
Words: 2547
Pages: 9
This Walmart Porter’s Five Forces analysis will reveal why the company is on top of retail industry. Check it out to learn about Walmart bargaining power of buyers and more. Walmart Five Forces Analysis: Introduction Having recently rebranded itself as not merely a chain of stores but an experience that...
Topic: Walmart
Words: 944
Pages: 3
Problem Summary De Beers used to be a major player in the diamond market by producing up to 45% of all diamonds of the world. At present, a shift towards synthetic diamonds production is observed, and the company needs to decide whether to continue selling natural diamonds or switch towards...
Topic: Business
Words: 576
Pages: 2
Industry Background The sporting gear industry occupies a significant place in the business environment in Canada. The industry’s code, according to the North American Industry Classification System (NAICS), is 339920, which refers to sporting and athletic goods manufacturing (“NAICS Code Description”). The reason for choosing this business field is because...
Topic: Adidas
Words: 1674
Pages: 6
Effective management requires the appropriate leadership approach. The theory of situational leadership was created to adopt the leader’s behavior and approach to his or her subordinates by diverse circumstances, such as the followers’ individual needs and competency. While some workers feel more confident under the leadership of autocratic and demanding...
Topic: Leadership
Words: 1124
Pages: 4
Introduction In the contemporary world, marketing is used mainly to realise sustainable growth, to survive in the local market that is much threatened by global players and also to target international markets that have increased in influence. What is always a fundamental principle in the international market is for an...
Topic: International Marketing
Words: 3193
Pages: 12
Background The paper will carry out an analysis and comparison of the performance of BP PLC and Royal Dutch Shell PLC. The two companies were formed almost at the same time. BP PLC was established in 1908 initially as Anglo-Persian Oil Company while Shell PLC was established in 1907. Both...
Topic: BP
Words: 1945
Pages: 10
Introduction Organisational leadership is such a vital element, especially in shaping employees’ perceptions of work, responses to organisational change, and acceptance to organisational innovations to achieve high performance (Aarons 2006, p. 1162). Whereas transformational leadership aims at motivating and inspiring followers by paying close attention to their emergent needs, transactional...
Topic: Leadership
Words: 4136
Pages: 15
Tiffany & Co is a company with a strong brand name and famous for its luxury goods. The company was started in 1837 by Charles Lewis Tiffany and John F. Young. They opened a store in New York that was intended to sell Stationery and costume jewelry. In 1845, the...
Topic: Business
Words: 1112
Pages: 4
Identify the Web Site, the Sender, and Perceived Receiver The website I have chosen is a website of Nestle, which is an international food and beverage association from Switzerland. The sender is the Nestle Company; the perceived receiver is any user that decided to visit the company’s website and is...
Topic: Communication
Words: 866
Pages: 3
Case Recap Frito-Lay is a well-known manufacturer of snack chips throughout the world. It is the leading selling brand of chips in the United States. Their major brand includes Doritos, Raffle, Tostitos, Cheetos, Sun Chips, and Funyuns. Lynne Peissig being the vice president and general manager of the New Venture...
Topic: Brand
Words: 1238
Pages: 5
TOMS SWOT Analysis: Abstract Although businesses are rarely involved in non-profit activities, some companies, such as TOMS, help people in need. To evaluate the advantages and disadvantages of these activities and future possibilities, a SWOT analysis may be used. It is demonstrated that TOMS’ philanthropic campaign is characterized by strengths...
Topic: Strategic Analysis
Words: 653
Pages: 2
Acknowledgment Firstly, I would like to thank and dedicate this project to my husband and kids for their patience, love, and continuous support to me during the dissertation phases. Also, I would like to thank Mr. Mark Burridge and Mrs. Helen Goworek for putting me on the right track and...
Topic: Airlines
Words: 16718
Pages: 61
Introduction This part of the paper will discuss the research background, research problem, research hypothesis and the objectives. Besides, the section explores the significance and limitations of the study. In addition, this paper presents the research timeline. Research background Over the years, the UK restaurant sector has evolved in terms...
Topic: Management
Words: 12845
Pages: 47
The chapter “Team and the group” are based on how does a team works and to differentiate a team from a group of people. It is very often that people consider teams and groups as one thing whereas there are many differences through which they are called by different words....
Topic: Business
Words: 539
Pages: 2
Understanding business and management research methods Research is a very important discipline for scholars. Scholars with superior research skills are always placed at an advantage because they can use these skills in their career fields (Creswell 1994, p. 3-15). It is therefore highly important to know that as a scholar...
Topic: Management
Words: 1325
Pages: 5
Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...
Topic: Health
Words: 17763
Pages: 65
Estimated Beta Coefficient Based on data from Coca-Cola stocks and the market index, the beta coefficient can be taken to be 0.57 (Yahoo Finance, 2011). In order to arrive to this answer, several concepts have to be considered. One of these is the stock value, which has to be computed...
Topic: Coca Cola
Words: 613
Pages: 2
Introduction In the essay, I am going to give my reflection about a group presentation in a Business Studies class. The essay will focus on my experiences as part of the group as well as lessons learned. The essay will highlight several areas of interest. These areas include giving the...
Topic: IKEA
Words: 1101
Pages: 4
«Cooker jar’ reserves» concept The ‘cooker jar reserves’ was a strategic technique that was used by Enron’s management to save what they had earned from a ‘rainy day’ using the means of storing extra earnings in reserves. The term ‘reserves from the cookie jar may also refer to a firm’s...
Topic: Enron
Words: 1063
Pages: 4
Introduction Strong leadership abilities are necessary to ensure the success of any activity performed by a team. Leadership refers to a process through which one person uses the help and support of others towards achieving a particular goal or task. For one to be a truly effective leader, he/she must...
Topic: Leadership
Words: 1383
Pages: 4
Abstract This paper will discuss management consultancy practices and will explore the benefits that SMEs will obtain from adopting management consultancy practices. Moreover, it will review various definitions of SMEs and compares management consultancy practices employed in Sri-Lankan SMEs and UAE. There are two types of research methodology employed in...
Topic: Management
Words: 19576
Pages: 71
Executive Summary The aim of this paper is to investigate the impact of customer relationship management in the airline industry and its contribution to the success of the business with a case study of Cathay Pacific Airlines. In order to explore this topic area, the introduction of this paper focuses...
Topic: Airlines
Words: 15251
Pages: 55
Boots UK is a private company located in the United Kingdom. The company is a member of Alliance boots and has branches in Ireland, Sweden and many other countries. It offers skincare and cosmetic products; and prescribed medicines such as tablets, liquids, creams as well as inhalers. A general management...
Topic: Management
Words: 817
Pages: 3
Executive Summary The Asian aviation market, albeit challenging, holds most of the potential for growth in the global aviation market. Comparatively, European airlines have been struggling to make a profit, even as they wade through the challenges of operating in a fragmented market and overcome the challenges brought by high...
Topic: Airlines
Words: 12605
Pages: 52
Description of Discipline / Subject Matter Organization involves the application of knowledge to study and investigate the actions of people within organizations. The organizational study belongs to the same group of disciplines as organizational psychology which also aims at investigating the behavior of workers in an organization. Additionally, the field...
Topic: Business
Words: 845
Pages: 2
Background Looking back at my experience working as a server at (each w lahum) I would have to say that while the job was not easy, it was good enough in terms of the salary that we were given as well as the hours that we were supposed to work....
Topic: Performance
Words: 1628
Pages: 6
Executive Summary Strategic analysis entails research to explore the environment under which an organization operates. It is an effective method of testing the efficiency and effectiveness of an organization’s strategies. This paper discusses strategic analysis and its importance to organizations. A case study is done on Arabtec to apply the...
Topic: Performance
Words: 5819
Pages: 21
Case Scenario The company selected for this scenario is Bechtel Group Inc. It is the largest construction and civil engineering company in the US, which specializes nearly every sphere of construction work ranging from infrastructure to mining and metals, oil, gas, chemicals, and nuclear engineering. It is famous for its...
Topic: Management
Words: 2865
Pages: 10
Citation Brown, T. (2008). Design Thinking, Harvard Business Review, Reprint R0806E, 2008. Thesis Statement Design thinking is the ability of designers to match their methods and creativity with technologically viable ideas that can be converted into great value for the customer where these ideas can be turned into a great...
Topic: Management
Words: 452
Pages: 3
An Overview of the Marketing Campaign The campaign Dove Real Beauty Sketches seeks to raise self-awareness among individuals with regards to their physical appearance. The campaign is alive to the fact that many people have low self-esteem when it comes to appreciating their beauty or physical endowment. The message transmitted...
Topic: Dove
Words: 1480
Pages: 5
Introduction The purpose of this paper is to examine, evaluate, and underline the financial and market position of Turkish Airlines, which is a major service sector company in the relevant industry. This research has highlighted the financial conditions of the company by using the most recent data available from the...
Topic: Airlines
Words: 5545
Pages: 20
Introduction In the business world, the realization of business excellence is pivotal towards fostering the success of an enterprise. In this respect, business organizations need to engage in actions that facilitate performance excellence. The areas of business operations that need a considerable extent of excellence include customer satisfaction, workforce fulfillment,...
Topic: Performance
Words: 2826
Pages: 10
Many case study analyses take marketing strategies of LEGO as an example of a successful framework which does almost everything correctly. LEGO is a business that engages its customers, uses various types of social media to reach out to various audiences, and focuses on creativity above all else. According to...
Topic: LEGO
Words: 1375
Pages: 5
Leadership style is an essential managerial characteristic. According to Lewin’s model, there are three types of leadership: authoritarian, democratic, and laissez-faire (Marquis & Huston, 2011). Authoritarian leadership is characterized by rigidity, strict control, and discipline. Such leaders mainly focus on the desired results. Within organizations, authoritative leaders tend to ignore...
Topic: Authoritarianism
Words: 602
Pages: 2
Any marketing communication plan is an opportunity to communicate all possible marketing messages with the help of which customers can be targeted, and professional goals can be achieved. It is not enough to choose one marketing strategy and follow it precisely. It is necessary to investigate all important components of...
Topic: Communication
Words: 1159
Pages: 4
Executive Summary Microsoft is a large international corporation that holds one of the leading positions in the global technological market along with a substantial market share. However, ever since the 1990s and well into the mid-2000s, it has been experiencing a problem with retaining its key employees and motivating the...
Topic: Corporation
Words: 2496
Pages: 9
Overview Globalization has a great impact on how organizations do business. Removal of political, geographical, and economic barriers has allowed the organization to not only do business but also invest in foreign countries. However, issues may arise in the process of doing business that can have high implications for an...
Topic: Ethics
Words: 561
Pages: 2
Brief History General Electric is one of the oldest conglomerates that are still actively present on the market. It consists of a wide variety of businesses and is involved in the production of a great multitude of items, resources, and services. The main segments of the company are focused on...
Topic: Leadership
Words: 2880
Pages: 10
The United States (US) has a long history of promoting and enhancing structural factors which prevent individuals from diverse backgrounds from rising the socioeconomic ladder. Socioeconomic mobility defines the concept of how individuals move from one social or economic class to another. This positional shift is influenced by job changes,...
Topic: Business
Words: 1752
Pages: 7
Introduction The increased development and use of technology in the workplace has led to the widespread practice of employee monitoring. Through the use of information technology, employers can monitor the activities of the employee that is utilizing company-owned online accounts, software, and electronic devices. In the growing concern for digital...
Topic: Ethics
Words: 1018
Pages: 4
Introduction to Value Chain Analysis Founded in the year 1999, the Granite City Food & Brewery has grown into a fully-fledged company t6hat has more than 34 restaurants spread across 14 states across the US. The company was launched as a medium business in the region of St. Cloud and...
Topic: Food
Words: 3243
Pages: 12
How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...
Topic: Leadership
Words: 1744
Pages: 7
Cultural Factors Affecting Consumer Behaviour: Introduction Consumers have largely contributed to the growth of various businesses. This is because every successful business venture requires potential buyers. As a result, the role of the consumer on business prosperity can never be neglected. It is sad to mention that many businesses have...
Topic: Culture
Words: 1089
Pages: 4
This Google organizational culture case study analyzes the Google business culture from the management theory perspective. It considers the company’s corporate values and their benefits and problems. What is Google’s organizational culture? As this analysis shows, it focuses on a comfortable working environment and employee reward and recognition. This essay...
Topic: Culture
Words: 2057
Pages: 8
Introduction Virtue ethics are central to the success of any organization. This paper applies three virtue ethics (justice, fairness and honesty) to the case of Mattel Inc. The paper starts by defining the three virtues and proceeds by applying the virtues to the organizational crisis in the company. Lastly, the...
Topic: Ethics
Words: 1763
Pages: 7
Introduction According to Bowler, the infamous VW emission scandal refers to a controversy that revolved around software that was strategically embedded in the company’s vehicles with the aim of fraudulently confusing the Environmental Protection Agency (EPA). The software, popularly known as the “defeat device”, had been fitted in about 11 million...
Topic: Volkswagen
Words: 1713
Pages: 7
Organizations that implement change successfully will record positive outcomes within a short period. Any form of transformation will present new ideas, practices, and initiatives that can deliver desirable results. The issue of proper leadership is critical since it supports the entire process. This paper describes some of the key aspects...
Topic: Organizational Change
Words: 1660
Pages: 7
Global Operation and Cultural Diversity Coca-Cola is an example of a company that commits to supporting cultural diversity among its employees in many countries around the world. The company’s policies on diversity are largely based on the fact that the company operates globally, and an important factor in its success...
Topic: Coca Cola
Words: 576
Pages: 3
Introduction In the contemporary business world, competition has increased and managers have been devising strategies to enable them gain a competitive edge. One of the key strategies has been the use of information technology as a tool to enhance business operations and at the same time to reach to a...
Topic: Business
Words: 1937
Pages: 8
Introduction The article How to Keep Your Employees Motivated in a Downturn by Peter Twemlow (published in The Guardian newspaper on the 20th of November 2012) investigates a highly important topic of employee encouragement in the period when the company is going through hard times. The recommendations the author provides...
Topic: Business
Words: 653
Pages: 3
Introduction There is no doubt that a well-designed compensation philosophy is vital to a company’s success. Employees are responsible for the execution of corporate goals, and compensation programs should be developed to drive such behavior which will allow a company to successfully execute its strategy. In addition, in today’s ferociously...
Topic: Corporation
Words: 838
Pages: 4
Training and development is the sphere that is focused on organizational activity, particularly on the improvement of the performance of groups and individuals in an organization. It is also sometimes referred to as human resources development (HRD) (Sung & Choi, 2014). Basically, training programs developed by HR departments concern themselves...
Topic: Business
Words: 273
Pages: 1
Introduction General Motors (GM) is an international motor vehicle company founded and currently based in the United States. Apart from designing and distributing vehicles, the company also owns a number of manufacturing facilities all over the world (GM, 2016). Due to the high competition in the automotive industry and the...
Topic: General Motors
Words: 1195
Pages: 5
Abstract Even though the racial and ethnic diversity is a typical feature of the modern working environments and a direct result of the developing globalization trends, there is an opinion that such diversity cannot lead to positive outcomes because of conflicting interracial relations. Organizations need to focus on managing the...
Topic: Business
Words: 1353
Pages: 5
Introduction Xiaomi is a relatively young Chinese startup company that specializes in highly cost-effective consumer electronics. In 2014, the company entered a rapidly growing fitness wearables market by introducing Mi Band. In one year, the company managed to become the second-biggest seller of fitness trackers, with almost 25% of global...
Topic: Marketing
Words: 1099
Pages: 4
Industrial Relations We are currently living in a world where industrial peace has to be fostered. This can only be done using industrial relations. The mechanisms inherent in this concept can serve for the benefit of both managers and employees. These two parties can freely discuss the state of affairs...
Topic: Business
Words: 2199
Pages: 8
Introduction Markets over the world are growing and becoming more complicated than yesteryears. Businesses face the challenge of expanding internal markets as they flex their muscles outwardly. Wrong decisions can easily lead to the downfall of a company. It is good to recommend that networking should go on in order...
Topic: Leadership
Words: 845
Pages: 4
Background Study The 21st century has been characterized by a great advancement in technology and especially Information Technology (IT). The vast advancement in IT has necessitated improvements of businesses performance which have resulted to enormous expansion of Small and Medium Enterprises (SME) into multinational corporations. The increased growth and expansion...
Topic: Software
Words: 2076
Pages: 8
Product and Problem Statement New Balance is a US privately owned multi-national company that designs and produces athletic footwear, apparel, and accessories for fitness and multiple athletic activities such as team sports, running, training, tennis, light walking, as well as casual and lifestyle wear. Formed in 1906, the company has...
Topic: Business
Words: 1372
Pages: 5
Introduction Business and innovation usually go hand in hand. Businesses across the world are constantly coming up with new products in order to increase their income base, make profits and, above all, satisfy their customers’ needs. However, not all innovations succeed in competitive markets. Consequently, marketing is very important for...
Topic: Product Marketing
Words: 2568
Pages: 11
Layers of Organizational Culture: Introduction The purpose of this assignment is to focus on layers of organizational culture as core components of organization and design theory. Specifically, it covers observable artifacts, values, espoused values, enacted values, and basic assumptions. Also, it relates the outcomes of organizational culture by using some...
Topic: Culture
Words: 3291
Pages: 12
Introduction Organisations need to operate as good corporate citizens. Corporate Social Responsibility (CSR) is pegged on the idea that businesses have charitable, honourable, and decent errands to play while at the same time guaranteeing returns to shareholders. Companies that operate in Chile mining industry can gain a lot when they...
Topic: Ethics
Words: 2251
Pages: 9
Abstract This paper compares and contrasts the process of accounting standard-setting and financial statement presentation among different accounting regulatory agencies in America. The key focus is on the SEC, FASB, IASB, and GASB because they are the main regulatory bodies in America. Comprehensively, this paper shows that these regulatory bodies...
Topic: Accountancy
Words: 1395
Pages: 6
Introduction There are two major factors that influence an individual performance within any given setting and these are leadership in place and individual motivation (McCutcheon 2004). There are also theories that try to explain what motivates people to perform better and what contributes to their behavioral changes. Motivation refers to...
Topic: Health
Words: 2766
Pages: 11
Introduction Organizational structure is an important determinant of the organization’s performance. Depending on the size, scope, and character of the operations, the structure can improve or disrupt the product’s quality. The following paper analyzes the organizational structure of a small business organization. Chart Description The chart used for the paper...
Topic: Business Structure
Words: 606
Pages: 3
Introduction Today, no organization can deny the importance of performance management. Strategic planning is closely connected to it. Together, they form a framework that leads to good employee performance and effective achievement of business objectives. However, not all businesses understand the relationship between performance management and strategic planning. This paper...
Topic: Management
Words: 2222
Pages: 9
Delta Airlines Delta Airlines is one of the leading US companies in the industry. It has a well-established culture and a customer-oriented approach (Sullivan, 2013). The company’s employees are motivated and well trained. Nonetheless, this appears to be insufficient in the highly competitive and rapidly developing industry where new entrants...
Topic: Airlines
Words: 1164
Pages: 5
The history of the brand Nike that has millions of customers all over the world began with an investment of 500$. The founder of the Nike brand sold the first pairs of shoes from the back of his car. In the next paragraphs, the specific ways of the organization, as...
Topic: Brand
Words: 655
Pages: 3
Introduction The role of corporate social responsibility (CSR) has been increasing continuously in the business concept within the last years. According to Bueble (1), the prominence of CSR in recent years is “shown by the fact that 90% of the fortune 500 companies have explicit CSR initiatives today and an...
Topic: Social Responsibility
Words: 2484
Pages: 10
Summary The Internet Age brought about significant changes in the way people conducted business. New business models emerged to replace traditional business models. Google is among the e-business models that emerged to take advantage of technologies and innovation. The search engine giant needs no introduction. The company derives its success...
Topic: Google
Words: 3280
Pages: 12
Introduction Today, more than ever before, change is increasingly becoming a constant reality for any organisation looking to survive and thrive in these turbulent and uncertain times (Merrill, 2002), characterized by increasing globalisation, rapid pace of technological innovation, intense competition, new regulations, and shifting social and demographic trends (By, 2005;...
Topic: Information Technology
Words: 2194
Pages: 8
When considering how human beings can get more out of work and life, it is important to consider the concept of rationalisation. Rationalisation as a concept has been defined by Max Weber a leading authority on issues of economy, employment, work, and capitalism. Rationalisation is a concept that applies to...
Topic: Business
Words: 760
Pages: 3
Changing Decision Making and Introduction of New Products at Nike Nike’s downfall started when the managers developed the feeling that their decisions were final and correct with regards to the operations of the company. However, deteriorations in market performance forced the management to acknowledge the need to change how decisions...
Topic: Nike
Words: 296
Pages: 2
Background of the study Workplace disability refers to a situation where an employee sustains physical or mental impairment. This state of affairs substantially limits performance of some activities. Both domestic and international human rights bodies have variously addressed the matter in favor of incapacitated employees. Many governments around the world...
Topic: Disability
Words: 1160
Pages: 5
Burger King Corporation was founded in 1953 in Florida and initially known as Insta-Burger King (Hunger 18-1). The fast food company quickly became popular within its industry and differentiated itself from its main competitor –McDonald’s allowing the consumers to alter the ingredients of the hamburgers without a delay in preparation...
Topic: Burger King
Words: 599
Pages: 3
The rational decision-making model The rational decision-making model provides a systematic approach to making decisions using logic and cognitive functions such as creativity and imagination (Morcol, 2006). The word “rational” means that the process applies logic and aims to get the most feasible solution to a problem. The method can...
Topic: Business
Words: 876
Pages: 4
After completing their tasks, three young girls titter as they play together. Nevertheless, when interrogated, the girls confessed their secret of using false documents to work unlawfully at a Chinese factory that makes cell phone parts for Samsung. The girls were aged 14 and 15 years, which is too young...
Topic: Child Labor
Words: 896
Pages: 4
Introduction Procter and Gamble (PG) is a manufacturer of cosmetic products. Its products are mainly sold to wholesalers, retail stores, and grocery stores. PG’s floods ship brands include an assortment of beauty, health, and household care products. PG operates in the personal and household products industry. L’Oreal (LRCLY ) is...
Topic: Procter & Gamble
Words: 1171
Pages: 5
Foreign Direct Investment refers to the purchase of a company’s assets within the boundaries of another country by a different firm. For example, a company in the United States of America can increase its business enterprises by acquiring an industry of interest or by extensive marketing within the territories of...
Topic: Business
Words: 549
Pages: 2
Lease Proposal The current lease proposal outlines the offer to rent 200 square feet of warehouse space, including the terms, conditions, and estimated costs. I am interested in leasing the property for an 8-year period, renovating it, and utilizing it as an event venue. Terms and Conditions Within this proposal,...
Topic: Business
Words: 502
Pages: 2
Introduction Amazon is one of the largest multinational companies that began its history by selling books online. Now, the corporation sells various kinds of goods, and the high tempo of work requires employees to devote themselves to ensuring excellent performance. The result is the principle that guides the company’s work,...
Topic: Business
Words: 1117
Pages: 4
Brief Description of the Product The new product I want to create on behalf of Apple is a robot vacuum cleaner with built-in artificial intelligence. The product has strict body lines, a stylish design, and a lidar with a button that prevents the robot from getting stuck under the furniture....
Topic: Business
Words: 604
Pages: 2
Goals Short-Term Caterpillar Inc. is a global leader in the production of construction and mining equipment, power generation equipment, and diesel and gas engines. The firm has many short- and long-term goals that are distinct from its vision and purpose. One of Caterpillar Inc.’s short-term aims is to enhance its...
Topic: Acquisition
Words: 540
Pages: 2
Introduction Hugh Blane’s book, 7 Principles of Transformational Leadership, is an excellent leadership resource. While Blane may not know everything about all businesses, he can transform the human mindset to generate business success. Blane has worked with leading companies, including Boeing, to guide their leaders’ mindset changes and promise success....
Topic: Business
Words: 829
Pages: 3
Introduction McDonald’s and Pfizer are leaders in the fast-food and pharmaceutical industries, respectively. McDonald’s is a global fast-food company with restaurants in over 100 countries and is renowned for its diverse range of menus (Dudovskiy, 2022; Rajawat et al., 2020). On the other hand, Pfizer is a giant pharmaceutical corporation...
Topic: Pfizer
Words: 2299
Pages: 9
Introduction Constructing offshore platforms in shipyards requires the critical involvement of sandblasting and painting companies. In some cases, offshore platforms can be subjected to extreme stress, resulting in danger to personnel. Because of this, these places must be equipped with enhanced protective measures to prevent people from being injured or...
Topic: Business
Words: 640
Pages: 3
Vision, Mission, Purpose, Values, and Marketing Objectives Wesfarmers Ltd, an Australian firm, engages in various commercial ventures, including producing fertilizer, chemicals, and clothing, among other products. The company’s vision is to be honest and ethical in all interactions. Its mission is to “deliver satisfactory returns to shareholders through financial discipline...
Topic: Business
Words: 1718
Pages: 5
Introduction Athletic Brewing Company has emerged as a pioneer in the non-alcoholic (NA) beer category in a world that’s increasingly health-conscious and where mindful drinking is gaining traction. With a mission to revolutionize the industry, Athletic Brewing has managed to carve out a distinct position in the competitive landscape of...
Topic: Beer
Words: 635
Pages: 2
Introduction Target Corporation has been around since 1902 and is one of the biggest retail chains in the United States and Canada. Target has been able to create a unique business model that has made it a leader in its industry. This essay will look at the history of Target,...
Topic: Corporation
Words: 353
Pages: 2
Situational Analysis Justification for the Brand and Chosen Market and Campaign Proposal Tata Company Limited is one of the largest automotive firms in India. With successful products in the compact, midsize, and utility vehicle sectors, it ranks among the top three in passenger vehicles and is the market leader in...
Topic: Brand
Words: 2875
Pages: 10
Executive Summary The plan is to create frozen pizzas with high-quality criteria by purchasing raw materials from local producers. The products will have a high diffusion profile and a medium price, emphasizing quality and affordability. The presence of promotions and promotional campaigns will facilitate the distribution of the product in...
Topic: Business Planning
Words: 1155
Pages: 4
Introduction Definition of Trade Unions Trade unions, commonly called labor unions, are notable organizations formed by workers to protect and safeguard their collective interests. The theoretical foundation of trade unions in the contemporary world is the pluralist framework, which recognizes the constant conflict between employees and employers and the rules...
Topic: Business
Words: 3666
Pages: 13
Introduction: Job Title and Job Description Nurse Registered nurse (RN) is the first selected career for the analysis. RNs belong to the healthcare sector and are responsible for providing coordinated patient care and educating patients about the health conditions that should be addressed (“Registered nurses,” n.d.). Their work is fundamental...
Topic: Business
Words: 1789
Pages: 6
Introduction “2 Timothy 2:1-7” is a valuable and significant source of wisdom from the Apostle Paul addressed to Timothy, his fellow missionary. In the passage, Paul shares instructions to help Timothy accept leadership in his Christian ministry (The ESV Bible, 2 Timothy 2:1-7). Notably, several influential aspects from “2 Timothy...
Topic: Business
Words: 864
Pages: 9