11665 samples of this type
Summary It is hard to disagree that many people enjoy drinking coffee outside. One of the most famous companies offering such a service is Starbucks – an international and highly respected retail coffee and snacks store chain that provides people with high-quality goods and services. Despite the popularity of Starbucks,...
One of the challenges for the HR department in the future will be the provision of flexible work arrangements. After the beginning of the pandemic, it has become clear that a hybrid workplace is key for organizations to ensure continued operations in the midst of challenges. Employees are now aware...
Introduction Commercials are the greatest ways of bringing potential consumers to attention and purchasing a particular product or service. Therefore, companies apply various rhetorical devices that grab an audience’s attention. The use of logos, pathos, and ethos helps companies improve their commercials’ effectiveness. Nike’s ‘Choose Go’ campaign is one of...
The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five (Steers, 2021). The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT...
Introduction General Electric (GE) is a multinational corporation that operates in multiple industries including energy, home and business solutions, financial services, and technology infrastructure. Formed in 1878 as an electricity company, the corporation has since expanded its operation into various sectors spanning over a hundred countries (Hoffman, 2013). Its profitability...
Background Amazon is one of the world’s most successful technology companies which uses artificial intelligence for practical eCommerce. Amazon was founded in July 1995 by Jeff Bezos in Washington DC (Sheth, 2021). The primary strategy Amazon uses is customer obsession which depends on Research and Development (R&D) to tailor its...
Introduction It is hard to disagree that numerous organizations in different fields may sometimes have specific issues that prevent them from being successful in providing their clients with quality services. In such cases, the rational decision-making process is extremely important and useful as it helps the leaders to plan and...
Introduction Rent the Runway is an innovative online business that rents out designer dresses for ten to fifteen percent of the retail price to young women. Co-founded in 2009 by Jenn Hyman and Jenny Fleiss, it is marketed as “Netflix for fashion” that provides women with the best night of...
Nonprofit organizations’ activities require high reporting and are strictly controlled by the tax legislation governing the monetary liability of such firms. Under constant supervision by oversight boards, such companies often face challenges caused by legal or financial constraints. To promote charitable or other activities, this is crucial to adhere to...
Objective: This paper addresses the impact of today’s technology, digitization and transformation on the automotive industry leadership and security. Digital transformation development is the core success of automotive industry. Its power positively impacted industrial automation, operating cost, customer services and logistics, financial modelling and forecasting. The goal is to review...
The TED Talk about decision-making by Ruth Chang has several important implications. Whereas the standard way of thinking about the hard choices is that it is a curse, she comes to the conclusion that it is instead “a godsend” (Chang 14:20). However, it is not only the culmination that matters...
By definition, teamwork refers to a group’s collaborative effort to attain a specific objective or accomplish a task in the most efficient and effective manner. In the current world, teamwork plays an important role, especially in heightening efficiency and quality, determining firm governance and strategy, launching and designing products, and...
The new product development is a compound process that consists of diverse stages directed to collecting and analyzing the data related to the market and developing a profitable offer based on the research. Each product development process includes such stages as idea generation, idea screening, feature specification, development, testing, and...
Introduction Before making a decision about the introduction of a certain new product to the market, it is vital to conduct preliminary analyses to assess the existing situation and likely prospects. A comprehensive approach to the market and its trends implies studying the external and internal situation for a given...
Introduction On the surface, leadership in the hospitality sector has very few distinctive features that make it any different from leadership in any other domain. Indeed, like most other industries, the hospitality sector seeks primarily to promote innovation (Shariff et al., 2020). However, several specific characteristics that make the hospitality...
Introduction Tesla Inc. has an organizational and cultural structure that aims to empower its workforce to enhance its production and innovation. A company’s corporate culture shows the values and customs of the workers that elicit the workers’ decision-making and behaviors. Employees develop innovative solutions that stand out best in the...
The catering business is a good way to make money for those who love to cook since catering is not always about making lunch for hundreds of guests. However, the sphere is quite competitive today because more and more people consider it profitable and reliable and are trying to create...
Discussion of the Problem The story of Tiffany & Co’s negotiation and takeover began back in October 2019. The companies officially signed the takeover agreement on November 24, which was supposed to be completed within ten months. However, they did not meet the deadline because the negotiations were complex and...
Abstract The coronavirus pandemic has had a devastating impact on various industries around the world, including the automotive industry. In this paper, the primary focus was to investigate the effect of the pandemic on the financial performance of companies in the automotive industry. The researcher collected data from secondary sources....
Introduction The 21st century embodied technological progress that has encompassed most spheres of human activity. In the current age, new advancements are developed at a rapid pace and introduced across various spheres of work, leisure, and entertainment. Furthermore, this unprecedented level of progress leads to profound transformations of the industries....
This work is devoted to the analysis of strategic management and strategic competitiveness of the Tesla Company. This paper presents an assessment of the impact of globalization and technological changes on the Tesla Company and its activities. In addition, an industrial organization model and a resource-based model were applied to...
In order to stay competitive, companies need to create ways to attract new clients and improve their services and products. The STP framework involves addressing three key areas, namely, segmentation, targeting, and positioning, in order to formulate a marketing strategy that will be relevant and effective for a particular business...
Abstract This report presents an international business proposal for the expansion of the GMI company through the marketing of Progresso soups in Santiago, Chile. The report focuses on the country analysis and the possible measures the company could take to allow the successful marketing of Progresso Soup products. Progresso Soups...
The processes of change management and strategic planning are complex and multi-dimensional as they entail the collaboration between relevant stakeholders, each of which has their defined roles and responsibilities. The strategy change cycle is among the primary processes of strategic management that links the processes of planning and implementation and...
Nike is the world’s number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other fitness activities according to marketing research conducted on Nike (Khan et al,. 2020). Nike’s sports products are focused on many categories such as men and...
The basic features of oral and written communication are often regarded as primary knowledge for the employees involved in corporate management. Of essential importance are the writing skills that allow managers to convey specific information to their subordinates in an efficient and understandable manner. Creating a written piece of data...
When managing a restaurant, it is always important to plan the menu in a way which both has a set of staple items, as well as a share of dishes which can bring a sense of novelty. The restaurant in the case study has a challenge concerning customers who are...
Goals are the everyday aspects of the decision-making process that gives an individual or a business that sense of clarity, concentration, motivation, and direction in the goals set. Through establishing smart goals, a person or a company get an opportunity to create a specific target that has to be aimed...
Executive Summary This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement. This Consulting Report is addressed to the CEO of Emirates Airlines and reflects the client’s needs to find the best marketing solutions. The report contains an introduction that describes the...
At the moment described in the case study, Playboy has certain pros and cons within the market. On the one side, the distribution of the adult magazine has grown wider due to publications sold in European and Asian countries. This practice has guaranteed high revenues for the firm and the...
Introduction Management is a complicated process that consists of various activities, including organizing, planning, directing, staffing, and supervision intended to achieve organizational goals. In this regard, diverse concepts and practices have been developed to improve the management efficacy and the overall performance of a company. This paper aims at describing...
It is important to note that data analytics is a highly powerful instrument, which can be useful in order to improve the key strategic decision-making process. Starbucks is a global business, which serves coffee products in a wide range of coffee shops. According to an article, it is stated that...
Summary Being the beginning of the marketing plan, objectives should be set thoroughly in order to allow a company to achieve its goals. A SMART Objective for Coca-Cola To produce 20 percent more Coca-Cola Zero by the end of 2021. S – the goal is precise. M – the goal...
Stock Performance During the last four quarters, Valero’s stock price has fluctuated between $60.83 on 05/2020 and $72.14 on 04/2021 (Figure 1). During this period, the lowest stock price was spotted at $37.88, whereas the highest reached $84.39 one month ago. In March 2020, a powerful oil prices shock was...
Introduction: The Basis of the Project The business plan has: Information about the company, products; Calculations, prospects for the years; Further actions, methods to improve efficiency; Strategies for further promotion. The Business Plan Based on the Coffee Shop The coffee shop’s uniqueness is in: Aromatic tea and fragrant coffee; Freshly...
Introduction Recently, there has been a sound discussion regarding Gillette’s new advertising campaign. A plethora of posts, opinions, and articles that define this campaign as an insignificant action within the scope of the company’s corporate social responsibility (CSR) appeared. Then, there is a visible issue with the firm’s strategic change....
Introduction A sustainable supply chain is a core of a long-term planning process for any business that strives in the contemporary economic system. It is particularly applicable to the spheres that are directly connected with natural resources that have a tendency to exhaust. Vegetable production is one of such sectors,...
Companies have developed various ways of attracting and retaining skilled workers. Competition in business is inevitable, and companies have to create multiple approaches to increase their sales. Employee satisfaction is one of the strategies that improve productivity in companies. The majority of workers regard this as an essential aspect of...
Sears, Roebuck, and Co. used to be the largest retailer in the U.S. in the 1980s. The company has a long history that dates back to 1886, when its founder began to sell watches (Paine, 2003). Later on, it started to operate as a mail-order company offering low prices for...
Nestlé is one of the world’s leading food and beverage manufacturers. It is based in Switzerland, but it operates in more than 100 countries (Chung et al., 2020). The company produces all possible types of foods and beverages, including baby foods, pet foods, cereals, frozen foods, pizza, and others (Chung...
For decades, leadership has been considered to be a vital part of an organization’s competitive potential. There is a significant amount of research regarding various leadership styles that led to creating several classifications of their distinct properties. For example, Daniel Goleman’s analysis focuses on emotional intelligence as the basis of...
This new energy drink aims to cater to the consumer’s demand for healthier options with less sugar and caffeine. Moreover, this beverage is manufactured in a local community, which is another selling point for conscious customers who want to support local brands. Some issues include intense competition in the market,...
Introduction Until recently, many business enterprises and business leaders focused solely on making and maximizing the profits of their owners. Some companies conducted their activities with a total disregard for ethical standards and values. However, there has been a radical change in the importance of ethical practice in the global...
Company Introduction Saudi Aramco is a large international oil and gas corporation with a long history of business performance globally. The company is characterized by large volumes of production, partnership, global expansion, and investment in the continuous development of technologies that enable it to obtain a worldwide dominance and industry-specific...
Target Market of Nine West An analysis of consumer behavior determines those customer market segments that can best be served by the firm. These segments are the target market. Target market can be defined as potential consumers to whom a product is marketed. Firms cannot meet all needs of all...
Introduction This is a study about the international sales operations of Monster Health care Company (MH Co), headquartered in the northeastern part of the United States. As Vice President of International sales, I am responsible for the company’s sales operations outside the US. Even though it ensures all facilities and...
Introduction For this paper, I have been asked to assume the supervisor’s position as a clerical support assistant for an organization’s Marketing Department. To fulfill the responsibilities of this role in the best possible manner, it is essential to analyze several leadership theories and decide which leadership style is the...
The corporate environment of the 21st century is highly changeable, as conditioned by rapid technological progress and intense globalization. In order to tackle considerable challenges faced by organizations, the entire structure should perform on par with the task. At the same time, the vital nature of human resources for contemporary...
Background SWOT analysis is a valuable strategic tool that could be used in planning when doing situational analysis in an organization. The strengths and weaknesses (S/W) aspect depicts the internal strategic factors that could be used to ensure a strong industry position. On the other hand, the opportunities and threats...
Twitter’s Privacy Policy is a collection of the guidelines that govern the collection, storage, and use of users’ personal information. When a person agrees to the terms of use while joining the service, they give the company their consent to collect and use that information. This also includes its transfer...
It is important to note the fact that leadership plays a major role in society. The main reason is that it is a core element of any organization, including private, public, for-profit, or non-profit. However, a leader can utilize a different range of approaches in order to lead his or...
Introduction Process refers to the procedures undertaken to ensure a product or service meets the end user needs. It is mainly concerned with planning, developing, implementing, documenting, and reviewing the system procedure. This is meant to make sure that the product is availed at the right place and time, as...
Leadership is the achievement of an objective through the direction of human assistance. It is less about a strong individual but more about a group of people working together, to achieve results. Nobody is born a leader, but an individual becomes a leader because one is trustworthy, and people would...
Market Analysis and Estimations The supply chain game provided our team with a wonderful opportunity to analyze markets and make production and distribution decisions based on the analysis. Before the initial decisions in the game, several analyses were made. The present slide demonstrated crucial information in tables, including market summary,...
Considering the notion of leadership in the modern organizational culture, the meaning behind this term has undergone some drastic changes over the past decades. Previously, the idea of leadership was driven by the desire to achieve the maximum quality result in the shortest time possible. Whereas the overall productivity was...
Effective collaboration is a balanced system, which can be compared to a body that functions correctly and independently to some extent. As a human organism, the external processes of any company reflect its internal well-being and a group is what represents it (Daft and Marcic). It is important to remember...
Case Summary On October 6, 2013, nearly 50 passengers on an Air China flight that was bound for Beijing fell ill with symptoms such as vomiting, stomachaches and diarrhea (Coello 1). The cause of the issue was apparently due to the cabin crew serving the passengers in-flight meals that were...
Introduction The present report aims at analyzing the strategic position of Toyota in comparison with its competitors, such as General Motors, Volkswagen, and Ford Motor Company. The paper uses Porter’s Five Forces analysis, PESTLE framework, and benchmarking to evaluate Toyota’s strategic strengths and weaknesses. After, the report identifies three strategic...
Introduction This paper is a personal leadership experience analysis of my encounter with a community-based organization where I worked as an intern in 2018. The organization faced serious management challenges triggered by the decision to focus on gender dynamics in the community. The organization’s primary objective is to alleviate poverty...
Customer service can be defined as the advice or assistance an organization gives to individuals who sell or buy its products. This entails reliability, attitude, accountability, knowledge, skills, communication, and efficiency (Melander, 2018). These services help customers to have an enjoyable and comfortable experience with the company; therefore, build trust...
The given case study discusses the success and the decline of the Finnish multinational telecommunications company Nokia. This case makes us understand how a company could benefit from going global as well as suffer from it. For example, Nokia managed to achieve lower operational costs by opening plants in some...
Taza is a small chocolate-making company based in Sommerville, Massachusetts, which manufactures unique stoneground organic chocolate in the classic Mexican tradition. It has a staff of about 20 people and sources all its ingredients directly from certified organic growers, with whom the company maintains personal relationships. Taza distributes its products...
Introduction With the increasing profits of companies in the 20th century, the question about their potential contribution to society was raised. Corporate social responsibility (CSR) implies procedures and practices that are considered by companies to make a positive impact and achieve pro-social objectives. In terms of Carroll’s pyramid of CSR,...
Introduction Conflicts may occur in any setting where different groups of people interact, such as in a workplace. However, since the workers have different backgrounds, simple issues can escalate into violence or disharmony within the job environment. Thus, it requires both expertise and organizational regulations to bring sanity among the...
Walt Disney is a globally recognized entertainment brand that most of the world’s population is familiar with since childhood, thanks to the outstanding cartoons the company has created. Meanwhile, in the business world, no player has a guarantee that its success will last forever, relying only on previous achievements. Strengths,...
Any negotiating process, regardless of its participants, context, or goals, involves an interaction between the negotiators, which is manifested through communication. The statement “there can be no negotiation without communication” is particularly true due to the essential role of the communicational process in negotiations. Indeed, negotiating involves exchanging opinions, interests,...
Planning the design for medical supplies warehouses, developing storage, and elaborating retrieval methods, companies are left to make a decision on their own. Very little guidance has been provided for storing pharmaceuticals in the warehouses. However, there are several recommendations for keeping them safe before they get to the pharmacies....
It is a great pleasure that Media Popup, a portable multimedia center, is to be marketed in the US. This fact can provide GlobeMedia with essential benefits, but it is necessary to choose the right market segment to reckon on any advantages. Thus, the purpose of this business memo is...
Marketing is one of the most critical undertakings all companies apply, regardless of their directions and sizes, to communicate and deliver value to customers in a way that benefits organizations. Because of the enormous number of competing companies in the global marketplace, marketers spare no effort in developing strategies that...
The IBM Hofstede study is useful in understanding national cultures, but its usefulness in understanding how this relates to workplace values is rather limited. Hofstede’s culture theory does not acknowledge diversities in national practices and hence their institutions. Territorial differences exist within any given nation, such that individuals in one...
Strategic risks are likely to be the leading class of risks for G4S in the coming years. It is therefore imperative that G4S take advantage of this risk and turn it into an opportunity. To begin with, change in technology is unavoidable. It can be an opportunity for a multinational...
Among the core areas of information management is Enterprise Resource Planning, which is a concept that was first embraced during the early 80s. It was used to merge the functions of finance, manufacturing and business logistics, and was mostly implemented with a sole objective of facilitating the execution of business...
Introduction Nike is the sports retailer brand chosen to be examined. Presently, Nike is one of the world’s largest sportswear manufacturers. In the last few decades, it has become one of the symbols of the athlete world. The sneakers of the company have become the subject of daily wardrobe of...
Companies are always trying to attain new markets for more revenues and the most productive way of doing this is through the launch of new products. Due to the ever changing markets and advance in technology businesses have to keep up with the speed by being more efficient, produce high...
Change is an inevitable part of any organization. As the external and internal environments evolve, leaders and members within the organization will need to change their attitudes and approaches to accomplish the established goals. Additionally, change management refers to how organizations handle change to ensure smooth and cost-effective implementation. In...
A buyer persona can be defined as an image of a company’s ideal customer. An adequate and well-researched buyer persona is essential for target market identification. Besides, helping the customers evaluate the company’s services or goods on their own terms helps build a strong bond of trust with them (Buyer...
Introduction Technical projects are exposed to risks that can be potentially damaging due to the cost of investments incurred in such projects (Kerzner, 2006). The exponential rise in project costs not projected before the start of a project are risks with the potential to damage project progress. McNeil, Frey, and...
Introduction Ethics can be defined as a philosophical treatment of a moral order or the values that relate to human conduct with respect to the rightness and wrongness of a specific action. There are various codes of ethics established to govern different practices for example nursing, teaching and business codes...
Introduction The need to rethink the approaches to logistics functioning under the pressure of the imperative to protect the environment and increase the social responsibility of business structures determines the relevance of studying the “green” vector of logistics transformation. Green logistics implies the concern for the environment; it links environmental...
Introduction The unceasing evolution of technology has continuously shaped the business sphere in complex ways. Notably, the Internet has become a handy tool in business, with many companies creating virtual stores on the web. This set of circumstances has led to the development of a struggle between online and brick-and-mortar...
Guidelines to follow during negotiations The basic ones include: First detach the people involved from the problem at hand, recognizing those negotiators are human beings with emotions, have diverse backgrounds and viewpoints, and strongly held values. Secondly, focus on the interests rather than the positions held by each party. Particularly...
It is safe to say that the staff is a crucial element of any organization. This statement is relevant for both local small businesses and transnational corporations. The hiring process of inexperienced and experienced employees determines the company’s future performance, and hiring both of these groups has its benefits and...
Key Stakeholders R.E. Freeman in his book “A Stakeholder Approach”, defines a stakeholder as” a group engaged varied interests and participants, each of them may contribute and attain rewards as a result of activities of a company or business.” It is to be noted there is an interrelationship that is...
Nokia Company was established in Finland and was renowned for being the first company to generate a cellular network making it a global leader in mobile phones. Nokia established itself as a market leader in the production of mobile phones. Nokia has its presence in over 130 nations. Initially, the...
Introduction Woolworths company has been in operation since 1924 and is arguably one of the largest chain supermarkets in Australia. Like any other business, Woolworths is looking to expand its business operations internationally to acquire new clients and grow profits. The company is renowned for its high-quality meat and grocery...
Abstract This research paper will focus on exploring how corporate mergers and acquisitions affect a company’s financial well-being and the effectiveness of the employee’s performance. Particularly, it will examine the above-mentioned issues from the perspective of financial and HRM effects on the employees whose management was changed due to the...
There are a lot of differences between legacy carriers, which are at the forefront of the airline industry, and new-entrant air carriers that usually are not only new but also much smaller. The organizational chart is one of the most important issues in management and organization, so, naturally, it is...
The concept of leadership style encompasses all possible interactions and relationships between the leader and other group members, where the leader is the initiator of the connection. The term leadership style itself can be defined as a set of means and psychological influence methods that a leader uses to influence...
A contract is defined as an institution which guides the behavior and conduct of those who enter into it. It usually occurs when two or more people, organizations or even companies make an agreement that can be enforced through a court of law and penalties may follow if the guidelines...
Introduction The story of firing three employees at Kohl’s Department Store for violating its coupon policy resulted in public outrage. To understand whether the company could have handled the situation better, one should consider the process and legal reasons for terminating employees. As Ma (2020) states, relational and political behavior...
Omnichannel may be regarded as a completely new term in the sphere of digital marketing. At the same time, this cross-channel content strategy will play a highly significant role in the development of stores in the future. The development of online retailing and the emerging of additional digital channels that...
Micromanagement is a highly inefficient workplace practice negatively correlated with the productivity and morale of an organization. The proposed research on the effects of micromanagement will help in growing the company by identifying the existing and potential issues with the style of organizational leadership and setting tools for prevention. Several...
Conflict is something that occurs in any workplace, it is an inevitable part of the work routine. Sometimes it can be actually helpful, as conflicts highlight a particular problem, and then it is possible to create a discussion around it and then find the solutions to the issue. Such type...
There are different approaches to defining a leadership style, depending on the defining characteristics. The Hersey-Blanchard Situational Leadership Theory examines the context, competence, and motivation of followers that are critical for a leader to adapt and adjust his management style (Fuller, 2019). In this paper, I will analyze my example...
Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk...
Employee relations have been a pressing issue in Sociology for a long time. The way managers should approach power, decisions, and interact with the front-line workforce is the main focus of the philosophy known as Industrial Relations (IR). Unitarism, pluralism, and radicalism have been defined as the three main conflicting...
There are many ways of presenting information about a factory or a company in the business environment. Most of the companies resort to compiling a business report, which is an evaluation of a specific issue or financial transactions that relate to the performance of a business (Gray, 2019). Others recur...
Amazon is one of the most successful companies in the modern world, and its history is an exciting one. Initially, it was a single book store opened by Jeff Bezos. However, the business soon turned into a reputable corporation that provided its services to customers from all over the world....
Introduction Lipitor is a drug that reduces cholesterol levels and is produced by the Warner-Lambert company. This company has evolved significantly since its inception in the early 1850s and has become one of the top pharmaceutical companies in the globe. The three components that stand out the most from the...
Literature Review Evolutionary Model Purpose The evolutional model is one of the most commonly changing theories and it is discussed by most scholars in helping one to understand the subject and how a change would impact organizations and institutions. This model is mostly formulated and disguised in two main topics...
Introduction The modern day world is faced with a number of challenges. In America one of the major challenges is obesity with a large portion of the population engaging in unhealthy eating habits (Man-tao 76). The risk of health can no longer be ignored and the need for responsible restaurants...
Executive Summary Purpose of the Plan The main aim of this plan is to outline a start-up MBA program targeting the UK, China, and India Markets. The name of the proposed University will be London MBA School which will be located in southern London. The major activities of the University...
Introduction In this assignment we will show some background of Nokia and demonstrate what problem it is facing in a current environment and what it needs to change, we will also develop possible solutions that Nokia might use to solve it. Our assignment will also include the evidence and concerns...
Introduction Each report addresses certain needs of an entity. This report is particularly prepared in the interest of a bank that is planning to increase and improve their sales performance. The main aim of this report is to provide an opinion on how sales should be improved to a certain...
Introduction This paper presents a dynamic model on the consumer behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the Consumer behavioural issues and consumer analysis or recommendations. Research studies has argued that industries...
The case shows the introduction of an entrepreneurship venture in the specialty food industry. The new venture hatched by Laura Ryan was to set up a venture to sell fry bread powder in a sack. She sold the age old recipe to the locally and then to the supermarkets to...
Business e-mail First illustration To: capmbs@mail.com Date: 08.06.2010 Sub: Release of 5% Retention Money held by you for on our supplies of Plastic ducts in conformity to your Purchase Order CAPMBS/ PD/ 134051/ 2008 dated 12.01.2008 and inspected with your Materials Receipt Note Ref. CAPMBS/MRN/ 134051 dated 21.0.2008 Attn: Chief...
Introduction The book, “Leading Minds: An Anatomy of Leadership”, has been authored by Howard Gardner, “Professor of Education in the Graduate School of Education and one of the founders of Project Zero at the Harvard University” (Gardner, 1996). Published by Basic Books, the first edition of the book appeared on...
Introduction Hard Rock Cafe is a chain of restaurants founded 39 years ago and gets its name from the cafe’s tradition to cover its walls with rock and rock memorabilia (Hard Rock Cafe, 2010). Currently, the cafe has a global presence in 53 countries and is headquartered in Florida. Recently,...
Introduction An entrepreneur process is the process by which an entrepreneur identifies an opportunity, evaluates, and develops it to produce a new product that can help him or her make some profit. The entrepreneur faces many forces in the process and must be ready to overcome all of them to...
Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps referred...
Introduction Every organization has individuals with different levels of qualities and competencies. Today, working for an organization requires engaging in behaviors that result in healthy competition, adaptability, enforcement of attitudes, and openness to change. These are some of the attributes that lead to success in any organization. Isabel Stewart, a...
Introduction This marketing research tries to investigate how product authenticity impacts consumers to decision-making. Product authenticity refers to the validity or genuineness of a product being sold in the market. Consumers need to be assured that the product and services that they buy and consume are actually the original and...
Introduction An ethical dilemma refers to a complex situation characterized by a conflict in principles on which an individual or a community judges a behaviour or an action as right or wrong. When two moral principles that are used for making a decision conflict, a person is faced with the...
Would firms increase their revenue if they were to lower hearing aid prices? Evaluate the situation by doing a critical analysis? When the price of a product increases tremendously the demand for that particular product tremendously decreases. The given situation is that the firm wants to maximize its profit by...
Introduction The business world is the specific sphere where people are to make decisions. There are a great many different techniques and methodologies in decision-making. The better method is used, the better decision is made and this decision is sure to influence the whole working process. Taking the scenario of...
Discuss the role of intermediaries in Business-to-Business (B2B) In order to provide an answer to this question, it is first of all, necessary to understand what an ‘intermediary’ in a B2B transaction actually does. In real terms he/she could be said to bridge the gap between the buyer and seller,...
Teamwork is recognized more as a collaborative effort by the members for the mutual benefits of the corporation and the organization’s employee relations resulted as cooperation among the team members. This signifies the role of an effective team and its performance inside the organizational premises. Teamwork defines the harmony and...
Introduction Acer group R&D is a Chinese technological company that mainly deals in the manufacture and supply of electronic devices used in communication. The information and technology industry has been the world’s most growing industry considering the various developments that are being done in the field. Acer group was established...
Introduction The world automobile industry always showed a growing tendency. The invention of the car by Henry Ford in the year 1896 was a turning point in world transportation history. (Automotive Industry Analysis- GM, DaimlerChrysler, Toyota, Ford, Honda). Though the automobile industry is growing at a higher speed, there are...
Introduction The fashion market is regarded to be one of the most changing markets in the world, as the tendencies and trends change every season. On the one hand it provides the essential dynamics for the development of this business sector, thus, only companies with high competitive capacity may survive...
Define and discuss Ford’s business-level strategy There are two basic business-level strategies which Ford Motor Company has followed for the whole period of its performance. The company started with realizing a low cost strategy, which allowed it to gain market share due to the lowest costs as compared with its...
Introduction The world of the present day is so fast that people living on this planet are becoming more sophisticated in case of consumption, whether it is goods and service and for this reason marketing is becoming intricate day by day. Antagonistic marketing tools and distinguished revolutionary advertising mediums have...
Executive Summary Arnold Leisure center is a sport, Leisure recreation outlet lead by a local authority. The core competence of its strategy is dedicated to the highest involvement of grassroots. The organization is more active for corporate social responsibility and equal opportunity. To organize the strategic analysis of the organization...
Outline Modern human resource management has evolved over time, with the development of new technology and competition among the companies in the increasingly congested market. Volvo Corporation has developed a management strategy to cope with their complex networks of business models all over the world. The first approach is remote...
Introduction Recently there have been a lot of emphasis on both strategic marketing and logistics on research and business academics literature, illustrating a growing but confusing body of knowledge (Chernatory & McWilliam 1990, p112). Both strategic marketing and logistics disciplines have played significant role in the establishing basis for business...
The market of the computer and other innovative technologies expands every day. The computer and Internet became an essential part of people’s lives not only in their working places but also at homes. Microsoft, one of the most powerful companies in the computer field, has launched Xbox, a new video...
Introduction Customer satisfaction is the key to success for a business. It can lead a company to success or complete failure (Simon, 2006, p. 4). If a company manages to achieve high level of customer satisfactions it will be one step closer to form a new relationship with them. Satisfied...
Introduction Leadership can be described as the art of inspiring or moving people’s interests in performing a certain job with a common motive of achieving a set objective or goal. It’s concerned with the capability an individual has in influencing other people to commit their efforts in succeeding in a...
Executive Summary This report is a case study on Standard Chartered, and the strength-based approach in the bank has been discussed with its benefits and also disadvantages. Another case study of the bank with comments from an HR Manager regarding the benefits of the approach has been included. The talent...
Introduction An information system at large is the system of data collection, data keeping, processes, people, and activities of an organization. In the management theory, Information system is an off-the-shelf software application that is specially designed for the streamlining and integration of various business processes. In simple words, the information...
Introduction This study refers to the market environment in foreign countries to promote teambuilding activities in order to implement a white water center in Montreat. Under this study, the market environment of a foreign country (Japan) is considered to analyze the potential market opportunities and threats. The following is detailed...
Company Profile The Gap, Inc. started after its incorporation in 1969 and it has become a global retailer of clothing, accessories and personal care products under the apparel store industry. Its products are uniquely designed and made for men, women, children, and babies and are being marketed under the familiar...
Acknowledgements I would like to thank my teacher for giving me an opportunity to research and write on such an important topic. The research work has not only increased my knowledge in the area of financial management but has also enabled me to apply these techniques in practical decision making....
The fashion industry is as dynamic and changing as a business could ever be. Just when one gets a firm hold on the existing trends, the fashion industry takes an unpredictable turn. To be able to evolve as an entrepreneur in this industry, one requires more than just talent for...
Introduction One of the most popular marketing models is tactical marketing. Tactical marketing is concerned with both the conceptual and operational levels, but programming mainly involves only the operational level. Programming encompasses accountability and the direction of particular activities, standards, budgets, and time schedules. The distinction, then, is one between...
It is a common belief that leadership is important for organizations and societies to function. Leadership is an overall activity that is visible in people and even animals. Whereas it is easy to identify leadership in a situation, it is difficult to define it precisely (Avery, p.4). There is no...
Introduction Modern global sphere of shipbuilding experiences reduction of margins together with the total increase of customer expectations. To reach success and meet the requirements demanded by customers mean to provide them with the detail information beginning from building planning and up to the description of supply analysis. ERP (Enterprise...
Introduction Oxfam International has started its pace since 1942 as a charity. This paper focused different area of Oxfam’s marketing. How Oxfam apply exchange process in order to operate its marketing, as a charity unique criteria of a service, application of marketing mix for services, list of publics both for...
Executive Summary There exists a lot of differences and ambiguity regarding the marketing of services essentially due to the intangible nature of services. Product marketing is easier as there is a tangible item that may be shown to the customer or make them feel it literally. But in the case...
This paper is going to focus on the creation of a customer-driven supply chain. It will look at the benefits of the supply chain time compression in the Tesco Company. According to Daniel T Jones and Philip Clarke (2002) putting up supply chains that pay attention to the customer requires...
Introduction Before attempts to discuss the role of marketing in the company and to what extent the marketing strategy of the company is effective, it is essential to consider about marketing and marketing process. Satisfying the target customers, behavior facilitating exchange, selling and advertising are the important role of marketing....
Introduction This is one of the most debated issues among marketing professionals, both scholars and practitioners across the globe. Many research studies have been done in the area and different view points have evolved. The concept brand/ brand name is a vital element in the marketing strategy of all firms....
The term ‘downsizing’ refers to the reduction of the workforce through either voluntary or involuntary means or a combination of both. Before the early 1980s, organizations were forced to reduce their workforce whenever they experienced stress and not much thought was given to it. In recent years, however, there has...
Introduction Background of study Any company worth its salt ought to know that its workforce is its most useful resource. This implies that the company should continuously focus on ways to improve employee relations and to motivate these very employees. This is the reason why Tesco Ireland has dedicated a...
The case study on S-S Technologies Inc. portrays the importance of an effective organizational design for a continuously changing environment. SST, though was experiencing excellent growth in a period of recession, was plagued with problems that haunt fast-growing organizations. The case brings forth the dilemmas that SST top management faces...
Introduction Career counseling, as a broad sphere of theoretical and practical frameworks aimed at helping clients make the right professional choices at different stages of their life span, deals with a variety of specific cases. In order to develop an effective intervention plan and solve the client’s problem, a counselor...
Introduction Launching a new company is a challenging task and requires careful consideration of the product features, positioning strategy, and development opportunities. John and Quincy want to establish a sustainable business that offers customers an environmentally friendly option of powering their homes. The five models of entrepreneurship outline a multidisciplinary...
The food production industry is undergoing substantial changes due to the development of technology, as well as the shift in political, social, and cultural domains. Modern hectic life makes packaged food popular among diverse groups, including students, young working adults, childless couples, and families (Casini, Contini, Romano, & Scozzafava, 2015)....
Introduction The International Business Machines Corporation (IBM) is one of the oldest companies operating in the industry of computer and information technologies (IT). In spite of the fact that IBM still maintains top positions in the market, it is almost impossible to claim that this company is a leader in...
