Netnographic Research on Organic Strawberry Farming Trends

Customer Reviews Fantastic product These are the best strawberries I have ever had, and I have ordered these for 5 years from different companies. They are bursting and mostly small whole strawberries. Can be eaten “as is” or made into pancakes. Can’t wait to share! I’m now on my second...

Boosting Employee Performance with the Valued Employee Program

Introduction As indicated by David Pink (2010) employee performance is not always dependent on monetary rewards, rather, some of the most efficient drivers of employee performance are when employees are self directed, purpose driven and want to achieve a certain degree of mastery in what they do (Pink, 2010). In...

Comparative Analysis of Amazon and Yahoo: Business Models and Strategies

Introduction Amazon.com was founded by Jeffrey Bezos in 1995 as an online bookstore. The company’s original mission was to provide customers with a larger and more diverse selection of informative, inspirational and educative books compared with the brick and mortar (B & M) bookstores (Hill & Jones, 2012). Over time,...

Challenges in Organizational Culture: Leadership, Measurement, and Change

Viewed as the most leadership challenge, organizational culture poses great dilemmas due to presently less agreement on its concept, meaning, observation, and measurement techniques. Issues on its relationship with theories from traditional, industrial, and organizational psychology sectors are also not clear (Schein 110). Most of the researches conducted on culture...

The Interrelationship Between Leadership and Management

Introduction Management and leadership are two key success factors of an organization. It is imperative that all individuals who are willing to take leadership positions to understand their superiors and subordinates. This would assist them in understanding the various leadership styles to apply in different situations. Ultimately, this would result...

Career Growth in Management

What is your overall assessment of the applicant’s potential for a career in management? For the entire period he has worked at Midfield, Chaitanya has consistently demonstrated personal and professional qualities which have clearly made him stand out. His efforts have invariably yielded extraordinary results and as a result, he...

Marketing Segmentation Strategies for Video Games in Australia: Trends and Analysis

Market segment matrix At first, it is necessary to create a market segment matrix that describes the behavioral and psychographic characteristic of potential customers who can be divided in two groups. Characteristics Gamers People, who need photocopy and printing service Psychographic Social class: middle-class. Lifestyle: Gamers are experiencersor people who...

Strategic Formulation in Organizational Leadership

Introduction Getting ready for Master of Arts and postgraduate diploma in Leading Innovation and Change, the following terms should be completed before writing a dissertation, ‘Leading Innovation & Change’, ‘The Essence of Leadership’, ‘Strategic Thinking and Strategic Leadership’, and ‘Culture and Innovation in Organisations’ (2011). Each term has specific purposes...

A. Manson’s “Boy in Motion” Book’s Marketing Plan

Book Synopsis “Boy in Motion: Rick Hansen’s Story” by Ainslie Manson is a biography of Rick Hansen by the author Ainslie Manson. The book uses pictures to portray Hansen’s years as a child in B.C, Canada. The book highlights his almost obsessive love for the outdoors, and his love for...

Apple Inc.’s Innovation and Simplicity

The technology market is currently dominated by a number of companies. However, one particular company stands out the most with its minimalistic design and unique marketing strategy. Apple Inc. is a technology company, created by Steve Jobs and Steve Wozniak in 1967. The headquarters of the organization are currently situated...

Resource Allocation Strategies at Strutledge Art Schools

What action would you recommend to the Board of Regents? It is essential for the Board of Regents to make sure that the resources used by the organization are allocated in a manner as reasonable and efficient as possible. Despite the fact that the introduction of the MBA program is...

Improving Gray Construction’s Business Communication

Current Status of Organization Gray Construction is a family-owned construction company that has offices in multiple American and Canadian cities as well as a branch in Tokyo, Japan. This company offers services in engineering, construction, and architecture to its customers (Gray Construction, 2017a). The company has a developed approach to...

Human Resource Onboarding Program

An onboarding program refers to a strategy that organizations use to equip new recruits with requisite skills to enable them to discharge their duties without challenges. The primary objectives of this program are to assist new hires, especially recent graduates to familiarize with a company, minimize the time it takes...

Allstate Insurance Company’s Diversity Goals

Using the model for goal setting, evaluate Allstate’s goal-setting process to determine whether or not Allstate has an effective goal-setting program The main objective at Allstate is to bring together the differences in the workforce to achieve its mission and boost business success. In doing this, it has developed four...

Evaluating Marketing Strategies for Websites: Techniques and Best Practices

One of the most important attributes of this website is that the marketing department is in a position to engage with the audience who comes across the wide range of products displayed in the website. For instance, the site has been integrated with social networking sites such as Facebook, Twitter...

Business and Information Technology Strategies Alignment

Prompt Answers How can Cheryl Smith help managers at WestJet better understand the role of information technology in corporate strategy? As a newly appointed Chief Information Officer, one of Cheryl’s duties involves helping managers understand the role of information technology in corporate strategy. Namely, she should explain the interconnectedness between...

The Movers and Checkers of New World: Google Case

Abstract In this case study, Google is the company for the analysis. The main reason for why this organisation is chosen is its current achievements and success in continuous innovation and impressive management practices (He 2013). People want to know more about the ideas developed by Google and about the...

Market Trends and Shifts for Freelance Writers in 2010

Despite the global economic recession, there remains at least one market where finding a job is a lot easier than elsewhere – freelancing over the Internet. Truly, freelancing has been subtly coming to dominate many industries. More and more people prefer complete independence rather than the tortures of office life...

Leadership vs. Management: Distinctive Features

The main issue associated with the differentiation between leadership and management lies in that employers themselves use the two terms interchangeably, which leads to confusion. However, there are differences between the two concepts, and in order to be knowledgeable regarding the topic of leadership, it is important to know the...

Just Coffee’s Profit Margin Struggles: Strategic Solutions

Just Coffee has a profit margin of 26 percent while its main competitor has 52 percent. The companies sell their products at equal prices. However, the difference in the profit margins indicates that Just Coffee is at risk of losing, at least, a section of its market share to the...

Customer Complaints on Sales Staff Service Quality

Customer Complaints All the customers’ complaints regarding the quality of service that is offered by sales staff should be taken very seriously. Firms need channels through which customers can send their complaints regarding the quality of service that is offered to them by their sales staff. Customers’ feedback regarding the...

Stakeholder Theory and Perspectives

Stakeholder’s Perspective on Human Resource Management Stakeholder theory In a corporate, the management of human resources will mainly be concerned with defining and implementation of good management practices, while it overlooks the conflicts that may arise from employment and implementation of the same management practices. In most cases, the management...

Microsoft Corporation Strategies

Is MS’s market share so massive that it can behave like a monopoly? Microsoft Corporation businesses are so massive that the company operates has a monopoly company. Based on the case study, Microsoft Corporation has expanded and diversified in the last few years. In the study, it is noted that...

AirAsia X as Long-Haul Low-Cost Airline

Introduction Traveling has become an inevitable element of modern people’s lives, and airline companies are the ones capable of making long-distance commuting easier. However, while all of such organizations can offer speed, hardly any of them guarantees cheapness. AirAsia X is one of the newest low-cost airlines providing people with...

Sears Company’s Economic Improvement: Performance and Market Pricing

Sears change the total reflection In any organization that is customer-oriented and goal-oriented, changing is an inevitable strategy to be incorporated into the strategies of the organization in order to achieve the missions and the visions of the organization. It is therefore worth mentioning that the changes incorporate by Sears...

Nintendo Company’s Strategic Management

Introduction Nintendo is a Japan based Company founded in the 20th century by Fusajiro Yamauchi. This company specializes in the making of video games. An Analysis of the company Although this company had at first been founded to make playing cards, its innovation and excellent leadership has helped it become...

Four Leadership Communication Styles

General Journal of Communication Competencies During the past week, I have learned some information on leadership communication. I consider it is important from the general perspective as there are leaders not only in organizations but also in the everyday environment. Namely, I learned about four different communication styles including analytical,...

Oman Oil Companies’ Third-Party Logistics

Abstract This paper aims at investigating transportation and logistics management in the oil industry. Two companies of the Sultanate of Oman, Oman Oil Company and Oman Shell Company, are chosen for the analysis. These companies demonstrate good results in the development of their transport and logistics services. Their experiences could...

Ethics and Profits: Professor Freeman’s Insights

In the interview under consideration, Professor Freeman evaluates the idea of ethics and profits and the necessity to unite these two concepts all the time. The interviewer, Ali Moore, asks the most crucial questions in the business world: whether ethics and profits have to make together, whether it is possible...

The MegCo Company’s Strategic Marketing in 2015-2017

Business description MegCo is a private limited company, which was registered in 2013 in the UK. The firm intends to venture into the UK beverage industry. The firm’s management team considers leasing as the best option in its effort to ensure that the firm is strategically located. The firm will...

Employee Performance Management System

Introduction In human resource management, it is important to ensure that employees are motivated and satisfied with their work. This makes them give their best in their place of work. It is worth noting that one way to motivate and satisfy employees is by carrying out employee performance management (Cokins,...

China’s Economic Growth: New Management Approaches & Innovations

In the recent years, China has demonstrated significant economic growth. This achievement is especially impressive considering the country’s current managerial landscape, characterized by a prevalence of state-owned enterprises, strict control by the government, and a number of cultural and social factors that preclude the emergence of management systems compatible with...

Human Resource Management in UAE Industrial Sector

Introduction Background of Study Project human resource management is increasingly becoming one of the critical areas of planning in the industrial sector. Huemann (2016) defines project human resource management as all activities involving organizing, managing, and leading a project team. The approach that companies in the industrial sector are using...

Mr. Karak Business Plan

Introduction The UAE is a very peculiar beverage market. Despite living in a perpetually hot climate of the Middle East, its residents have taken a liking to a variety of hot beverages, including various teas and coffees that used to pass through its ports and borders at some point in...

Time Warner Inc’s Market Strategy

Introduction Time Warner Inc is operating in a highly competitive media industry. According to Terpstra, Sarathy, and Foley (2012), media companies in the United States and in other places around the world are facing a challenging market environment due to the emerging popularity of the social media. These mass media...

Procurement Management in Car Manufacturers

Introduction For any project to be implemented, resources are needed. These can be either services or materials required to accomplish the project. It is important to note that the type of resources and the source determine the extent of success in completing the project and subsequently satisfying the end user....

Small-to-Medium Entreprises’ Impact on Economic Growth

Introduction Small and medium-sized enterprises are important components in the economic growth of both developed and developing economies. Longernecker (2006) argues that SMEs contribute to the growth of diverse economic sectors. The growth in SMEs has arisen from the high rate at which individuals appreciate the concept of entrepreneurship as...

DramaProx Productions Company Business Plan

Executive Summary This business plan is about DramaProx Productions, which is a startup company dealing in the production of drama programs for the UK entertainment industry. Research studies show a significant market share and penetration capabilities with innovative political episode programs in demand in the UK entertainment market that present...

Siemens and Global Compact Principles: Corporate Responsibility and Compliance

Executive Summary The business report is for Siemens Company based on two principles of Global Compact; corruption and bribery as well as employment discrimination. It is recognized that these two principles are very important in placing the organization at a better place in their quest to cut itself an edge...

Globalization Effect on Small and Medium Size Business

Introduction This section will introduce the paper based on the concept that globalization and development of SMEs may not be separated from each other. The two aforementioned variables will form the core conceptual frameworks that will be deliberated through the paper. However, other sub-variables such as those related to socio-economic...

Employee Unionization and Recruitment Process

Why the Nursing Staff May Want To Unionize The quest to unionize could be informed by the desire to get better pay. In support of this statement, some nurses in The Saga of Truly Good Hospital were complaining about low salary increments. The desire to get proper remuneration is highlighted...

Empowerment and Delegation as Management Tools

Empowerment and delegation are management tools that are widely used by top managers in order to achieve specific goals of an institute or an organization. Although both empowerment and delegation deal with employee management, they differ from each other. Empowerment is a tool that managers use to transfer the power...

Bank Loan Manager Job Analysis: Profitable & Prestigious Career

The job under analysis is called Bank Loan Manager. This job was chosen for the analysis in this paper because I have a close friend who works as a bank loan manager. In my opinion, this is a rather profitable and respectable job, and its popularity and prestige have been...

Leadership and Organizational Culture: Keys to Consistent Profit

Introduction Leadership is a cornerstone for consistent profit production in both governmental and non-governmental organizations across the globe. Leaders with good interpersonal skills and innovative talents can initiate and propagate changes to meet both the customers’ demands and organizational goals. Despite having a good leadership, the institution involved should have...

E-Commerce Start-Ups’ Challenges in the UAE

Introduction E-commerce is a quickly-growing economic phenomenon. With Internet penetration levels growing around the world, and more and more people getting access to it via their laptops, personal computers, and smartphones, it is natural for Internet commerce to follow suit and expand. Numerous companies are adopting e-commerce in order to...

The Lego Serious Play Methodology

Introduction The Lego serious play methodology is a problem solving and insight building approach or strategy whose aim is to enhance creative thinking among all participants in organizations (Gauntlett, 2007.p.131).Through the methodology, organizations are able to have the employees and shareholders think and express or speak their true feelings without...

Business Ownership Structures and Marginal Utility

Abstract The first part of the paper provides an analysis of different business ownership structures that can be used for starting a business with the joint contribution of capital for two partners. The differentiation between a public organization and a partnership that was selected as an organization type for new...

Corporate Behavior for Business Managers: Principles and Practices

Introduction Every organization, company, manufacturer, and other businesses hire managers that play significant roles in production processes. Organizational behavior is an essential aspect of managers’ professional experience. The following paper will discuss the importance of corporate behavior for managers from various modern organizations. Discussion In the previous decade, people who...

Implementing Affinity Networks at SASMF Company: Strategies and Outcomes

Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates (2018b) is a large law firm that was founded in 1948 in New York and currently advises “businesses, financial institutions and governmental entities around the world” (para. 1). Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates (2015) won multiple Financial...

Dell Technologies Company’s Disaster Recovery Plan

Dell Technologies Overview: Goals, Objectives, Size, Layout, and Structure Dell Technologies has been known as one of the leading companies producing computers and computer technologies (Dell Technologies, 2018b). Furthermore, the goals of the firm were changed to more sustainable ones. In a recent update, Dell published its “2020 legacy of...

JDA Software’s Impact on Sustainable Distribution and Carbon Emissions

Sustainable distribution practices, particularly the management of carbon emissions, have become increasingly important. What role have channel captains such as Wal-Mart played in this process? In the case under consideration, JDA Software is the company that demonstrates good results in developing services in such fields as manufacturing, retailing, wholesale distribution,...

Workplace Conflict Resolution and Team Building

Introduction In the modern world of business, companies have to engage in strict competition to survive in the market. For this purpose, the effective use of human resources is pivotal. Therefore, it is crucial to properly manage employees and organize effective teamwork. This paper provides several recommendations for resolving some...

Frankfurt Book Fair Highlights and Strategic Insights for Douglas & McIntyre

The Frankfurt Book Fair is the best forum for aiding D&M to gain a foothold on the European market, and further expanding D&M’s book market prospects in Europe beyond the partnership with the imprint Grey Stone Books of the UK. The Frankfurt Book Fair is not only a venue for...

Barilla Company’s Distribution Strategy

Making distribution decisions does not only involve data about the rate of products’ selling out; it also depends on forecasting future sales patterns on the basis of new marketing campaigns. The company should always be prepared for either expected or unexpected boosts in customers’ interest to Barilla’s products, so it...

Strategic Positioning vs. Operational Effectiveness in Firms

Citation Porter, E.M. (1996). What is Strategy?, Harvard Business Review, Reprint 96608, November – December 1996. Thesis statement Strategic positioning is the ability of a firm to perform entirely different activities from its competitors or to perform the same activities in ways that differ from those that competitors commit. Operational...

Tim Brown’s “Design Thinking” in Strategic Management

Citation Brown, T. (2008). Design Thinking, Harvard Business Review, Reprint R0806E, 2008. Thesis Statement Design thinking is the ability of designers to match their methods and creativity with technologically viable ideas that can be converted into great value for the customer where these ideas can be turned into a great...

Balancing Individual Personal Life and Career Development

Self assessment Self assessment tools assist an individual to identify the unknown strengths and weaknesses, thus becoming an able leader in a company or group of companies. Most leaders focus on hiring an executive coach who in turn analyzes their leadership skills and thus understanding themselves better (Bratton 2007). However...

Nike’s Innovation and United Airlines’ Challenges

Analysis of Nike manufacturer’s strategic management Nike is a key player in the manufacturing of the sports gear of all manners. The company’s name is borrowed from the Greek god of victory. In order for the company to be successful in the market and acclaim its name in this facet...

Volkswagen Emissions Scandal: Ethics and EPA Violations

Summary of the Situation On September 18, 2015, the U.S. Environmental Protection Agency made a notice of violation addressed to the company of Volkswagen (Environmental Protection Agency, “Notices of Violations: Volkswagen” par. 1). The Agency accused the German car manufacturer of breaking the American car emission standards. It was found...

Ethics: Definition and Theories Explained

Ethics: Definition Ethics has been explored from a range of perspectives and, therefore, has a number of definitions. The concept of ethics can be viewed through the lens of numerous ethical theories, including Utilitarianism, Deontology, Relativism, to name just a few (Butts, 2015). However, most theories agree that the essence...

Nuance Group’s Image Crisis: Addressing Brochure Fabrications

Executive summary The case revolves around the problematic situation related to the functioning of The Nuance Group, a successful management consulting company that is focused on the provision of its services to different organizations and agents. At the moment, the company promotes its services by saying that is employees are...

Assessment of Mr. Smith’s Billing System: Effective and Consequent

Assessment Having considered the billing system of Mr. Smith, a therapist and a sole proprietor, it should be stated that it is rather effective and consequent. It may be a good basis for making the whole billing process personally, without using the services of the billing company and pay the...

Interpretation and Significance of the Quote “Everybody Can” Explored

In US organizations, men take leadership or management positions oftener than women, especially women of ethnicity, because female employees are believed to have less experience and knowledge than men. The problem is that, having limited opportunities for promotion, women of ethnicity face certain obstacles when they try to obtain managerial...

Recruitment Methods at Baylor Scott & White Health Centers: Best Practices

Recruitment Strategies Health institutions should have a formal plan for identifying, selecting and hiring practitioners and physicians who possess adequate competencies. A recruitment strategy is essential since it supports an organization’s model. This paper discusses the initiatives Baylor Scott and White uses to attract and employ new health professionals. The...

Business Impact Analysis in Disaster Recovery Planning: Key Insights

Methods for Establishing Component Priorities Business Functions and Processes Disasters, be they natural or human-instigated, are rather difficult to forecast and, thus, extremely hard to handle (Johnson, 2014). As a result, it is crucial for an organization to design a comprehensive disaster management plan (DMP) in case of a disaster...

Abu Dhabi Stock Exchange’s Business Model and Status

Business Model and Components Abu Dhabi Stock Exchange functions under the recurring revenue business model, which is characterized by earning revenues from hosting several companies expected to pay a commission and annual subscription fee (Oxford Business Group 23). The aim of the recurring revenue model is for Abu Dhabi Stock...

Maslow’s Hierarchy in Public Agencies: Motivators & Management

Maslow’s hierarchy of needs in application to the public agency Maslow’s hierarchy of needs Abraham Maslow developed the Hierarchy of needs model back in the 1940s, but still, it has remained relevant to date. This model is widely used in studying human motivation. The model is also highly relevant in...

Environmental Sustainability in Granite City Food and Brewery Operations

General Environment Political-legal Trend Analysis In the US, the government’s regulations, taxation strategies, directives, norms of leadership, and employment regulations are highly flexible for business. The US is one of the most promising business places with remarkable expansion in the corporate world. The food and beverage industry has taken advantage...

Marketing Management in Business Sphere

Promotional Mix In a competitive environment, product or service promotion is integral to business development. In addition to positive image branding, businesses need to execute effective promotional strategies to increase the popularity of their products. In this regard, a promotional mix can be seen as a number of communication activities...

Organizational Culture in Public Agencies: Characteristics and Management Strategies

The basic principles of scientific management in the public agency Basic principles of scientific management Taylor developed four basic principles of scientific management. The principles are as follows: The replacement of rule-of-thumb ways of doing work with methods which are proved experimentally to result in optimal production output Replacement of...

Performance Review of Advanced Technology Investment Co.: Key Metrics and Insights

Abstract The aim of this research is to investigate, comprehend, and construct the orchestration of performance of Advanced Technology Investment Company; in order to do so, the paper first focuses on the significance of the study, the background of ATIC, the ‘vision and mission’ of the business, the key achievements...

PharmaCARE: Ethical and Legal Issues

Ethical Issues Just like other products, marketing of pharmaceutical products requires adherence to ethical principles, as indeed, it directly influences human health (George & Stephen, 2008). The case of PharmaCARE entails improper and unethical drug marketing and advertising techniques that predispose patients to critical health complications. PharmaCARE implemented poor packaging...

Quality and Performance Analysis of Smartrans Products

Value Proposition The primary value of SmarTrans as a company product is to create an efficient and optimized parking service within an urban environment. It addresses one of the critical issues of finding parking in a city setting which may be caused due to inefficiency, poor urban planning, or overcrowding....

Microsoft Corporation’s Case Analysis

Is MS’s market share so massive that it can behave like a monopoly? According to the case study, Microsoft’s world market share is so massive that the company behaves like a monopoly firm. The article indicates that Microsoft manages 90 % of all operating systems installed on computers. Similarly, the...

Innovative Marketing Strategies for Not-for-Profit Organizations

Marketing has traditionally been a concept in commercial sector due to associated costs and strategic aim of selling a product, neither of which pertain to not-for-profit organizations. However, the application of marketing has been broadened in the nonprofit sector as a variety of mediums appeared that could be used to...

Leaders Influence on Organization

How do your organization’s leaders influence your organization’s culture? How does the leadership of your organization achieve organizational goals? The leaders at my place of work have adopted various strategies that aim at transforming the organization’s culture and achieve relevant organizational values. The organization has established various programs in which...

Granite City Food & Brewery Company’s Strategic Marketing

Market Capitalization Market capitalization indicates the size and performance of the company, and it also reflects how the management responsible for the changes in external economic environments by allocating funds on equity and liability reasonably. In the case of the GCFB Company, the market capitalization has been on the downward...

Customer Needs and ACME Standards

Real-World Scenario: Agility The following grids represent all stakeholders relevant to the case study under consideration, based on their power along with their interest in the project. Figure 1 illustrates the “perfect grid,” where all stakeholders are placed based on their supposed roles in the project (Thompson, 2018). Here, Rebecca...

Rick’s Dismissal: Disrupting Tradition at PPP

Why Rick was dismissed Despite having proposed a radical change that could have resulted in efficiency in marketing scheduling, Rick was let go by the PPP because of his behavior, which the others thought would destabilize the status quo, in a fairly traditional and family-based company. Through proposing and showing...

Theory of Constraints in Manufacturing: Boost Efficiency & Profit

Introduction The Theory of Constraints is a well-known managerial theory for manufacturing and production system enterprises. Constraints are factors that limit the operational capacity of a manufacturing facility and it is the job of managers to remove these barriers in order to increase outcome and profit. The theory is essential...

Stereotypes and Prejudices in Human Resource Industry

Group influence Group influence is important in determining how individuals behave in a society or at workplace. Generally, a group consists of two or more individuals sharing a common goal, and is usually adaptable and capable of influencing each other, perform interdependent tasks and affect one another in a particular...

Managerial Work, Functions and Challenges

Typical activity patterns in managerial work It has been revealed that managers usually do not have definite patterns of their activities in their managerial work. Sometimes, managers may spend their free time alone in their offices, interact with their juniors/ subordinates, or attend scheduled and unscheduled meetings. Importantly, some consistency...

Establishing a Computer Repair Service in Abu Dhabi

Introduction The hypothetical situation for this assignment is that I, along with three of my friends, want to open a computer repair service in Abu Dhabi along with a home delivery service. For these purposes, we have accumulated a sum of 300,000 AED, but additional expenses are estimated at 2,000,000...

External Factors Affecting Pepsi in the Middle East

Introduction Pepsi is among the top food and beverage companies in the world. With its headquarters in New York, the company is heavily involved in the manufacturing and selling of different brands of beverages and foods. While expansion into foreign markets has presented the company with a wider customer base,...

Managerial Skills: Communication & Problem Solving

Commonly Cited Skills Management is a precise process that an individual can be taught in various educational centres, but certain important skills should be acquired to facilitate easier fulfilment of tasks. For this to happen, an individual has to dedicate adequate time to the process and high level of discipline...

Starbucks Company’s Information Technology Approaches

Introduction Starbucks Corporation uses a powerful business model to produce and market its products to many customers across the globe. With over 182,000 employees, the company remains a leading roaster and retailer of quality coffee. It also has numerous brands that support its business image such as Starbucks VIA, Seattle’s...

Fabulous Cosmetics Company: Marketing Management

Marketing mix According to Stone (2001) the marketing mix comprises four components commonly referred to the 4ps. They include the price, product, promotion and distribution (place). The marketing mix of the Fabulous Cosmetics was formulated using the SMART principles. Marketing objectives and goals The following are the specific marketing objectives...

Turkish Airlines: Financial and Market Position

Introduction The purpose of this paper is to examine, evaluate, and underline the financial and market position of Turkish Airlines, which is a major service sector company in the relevant industry. This research has highlighted the financial conditions of the company by using the most recent data available from the...

Leader-Member Exchange Model and Its Effects

Unarguably, the contemporary business environment is extremely challenging due to the rapid changes in technology, consumer preferences, and other external factors. Multiple qualitative and quantitative studies emprise the need to use different models and styles for organizational leadership (OL), although most of the contemporary businesses use transformational and transactional methods....

Enhancing Customer Loyalty with Cheesy Pizza’s New Rewards System

Introduction As a human resource consultant hired by Cheesy Pizza Company, I am going to assist it with the implementation of a rewards system. As the organization is now focused on the extension to the Singapore and Hong Kong markets in three years, it needs to ensure that its employees...

Effectiveness of Management: Leadership Roles and Synergy

Introduction It should be noted that the effectiveness of management depends not only on the individual qualities of a person but also on the way these characteristics meet the roles that a leader has to perform in the company. Moreover, it is the task of leadership to achieve such synergy...

Azerbaijani State Oil Company’s Digital Transformation

Executive Summary SOCAR is an Azerbaijanian company that operates in the energy sector. It contributes to the exploration of oil fields in as well as the production, transportation, and the selling of oil and gas. The company is highly technological and works on the advancement of its operations each year....

The Success of Keurig Brewing Machines: A Product Market Analysis

Description A coffee-making machine has become an inseparable element of any company’s interior. Furthermore, the device has become a common element of a typical household (Quindlen, 2018). However, few people know its name, not to mention the history of its origin and development. A closer look at Keurig Brewing Machine...

The Supply Chain Management Concept

Abstract The modern business environment is characterised by the increased complexity and sophisticated patterns of cooperation between multiple agents needed to attain success. At the same time, the high level of rivalry preconditions the importance of the competitive advantage. Under these conditions, the supply chain management as one of the...

Adidas & Bamboo Bike Studio: Competitive Advantage

Abstract Business competitiveness is attained if the management integrates appropriate managerial skills and makes appropriate decisions with consideration of the nature of products and services offered. This paper examines some of the issues that can contribute to organizations attaining competitive advantage over their competitors in the sports apparel industry. Marketing...

Training Design Proposal for Employees

When it comes to the performance of a particular organization, every employee and employer are affected by training. Every worker participates in training at some time in his or her career, usually a number of times. While managers need to be sure that they possess required competencies to occupy supervising...

Evaluating Alternative Management Perspectives: Insights from Critical Theory

Introduction There is no use denying the fact that the modern age could be characterized by the blistering development of society and a great number of various issues connected with it. Thus, one can admit the fact that this development to a greater degree became possible due to the evolution...

Orange Company: Customer Retention

Importance of Customer Retention The relationship of a company with its customers significantly affects every part of the business. Specific customer needs, for instance, often change the main course of the firm and influence its marketing, customer service and sometimes even production (Bai & Yafeng 2016). Thus customer retention is...

Failed Fortune 500 Product: Bandai Pippin

Introduction Bandai Pippin is one of the epic failure projects to have ever been undertaken by Apple Inc. According to Baker (2013), Pippin was expected to be a major project that would allow Apple Inc. to make an emphatic entry into the gaming market. After brief market research, Apple Inc....

Cargo Security Management at Apple: Techniques and Security Measures

Abstract In the current competitive business environment, companies are interested in ensuring that they streamline their operations to lower the production costs and increase profitability. Apple Inc. is one of the firms, which have registered impressive success in the market over the recent past. One of the areas that this...

Strategic Recruitment for Director Positions in Shanghai

Selecting an Appropriate Candidate Hiring professionals is an essential investment in achieving the company’s organizational objectives. Recommendations will be provided in order of priority according to frog design’s needs. Choosing a business development director will be the first decision due to the necessity to develop business in a relatively new...

Starbucks’ Corporate Culture and Innovation

The success of Starbucks can be attributed to several elements of the organizational culture. In particular, the senior executives of this company lay stress on the need for empowering employees who are also called partners. These people are encouraged to take initiatives to meet the main requirements of clients. In...

A Leader’s Reflection on Lack of Skills and Its Consequences

Being a leader implies facing a range of challenges and playing several roles in the team. Therefore, it is essential that a leader should be capable of not only delegating responsibilities to the staff and assigning the latter with specific roles but also presents the staff members with specific tasks,...

Information Sharing in Supply Chain Management: Strategies and Benefits

Strategic sharing of information may be highly beneficial in a variety of business situations. Information sharing often happens in a supply chain when a retailer chooses to share information with a manufacturer, or alternatively, the retailer may choose to share the same information with a competing manufacturer if it benefits...

Benefits of an MBA for Achieving Goals: Career Advancement and Personal Growth

Introduction The leader’s position requires not only personal motivation and the desire to achieve success but also an excellent professional training. It is quite difficult for an employee to be an authority among colleagues and to have recognition among management if his or her skills in a particular field are...

Global Giving as a Non-for-Profit Organization

Non-for-profit organizations provide ample opportunities for addressing the needs of vulnerable populations, which is why these organizations should be encouraged and supported. Global Giving is one of such companies, it focuses on enhancing collaboration between other non-for-profit entities increasing the extent to which non-for-profit organizations can help people (Global Giving,...

NEC3 ECC Contract for £100M Heriot Watt University Malaysia Project

Introduction The purpose of this report based on NEC3 ECC contract is to provide sensible proficient advice. The Principal of the Heriot Watt University intends to build a £100 million Postgraduate Student Accommodation and Outreach Centre project in its Malaysia campus. The report provides advice on the following issues discussed...

Impact of Offshore Job Transfers on Freelance Writing and IT

It is increasingly common for freelancers from abroad to take over jobs formerly occupied by individuals in the U.S., U.K., and Canada. In some cases, this situation is called “job transfer.” A sizable number of countries have become targets of “job transfer” activity, China and India among them. “Job transfers”...

Reframing Organizations with a Right Leadership Style

At the back of today’s fast-paced globalization and the establishment of new businesses around the world, which have resulted in increased competition, there has been a need for organizations to frequently change the way in which they conduct their activities to meet the ever-growing and dynamic customer expectations. This situation...

Workforce Diversity Effects on Employee Performance

Introduction Discrimination in the workplace is a very complex, but, unfortunately, quite common phenomenon. This kind of discrimination is driven by another multifaceted process – the integration of diverse workforce. Due to the increased diversity in organizations, many managers and leaders fail to address it appropriately and apply suitable management...

Singapore’s Conservative Dress Code in Business

Cross cultural challenges in Singapore The first cultural challenge for a US-based company expanding into Singapore market is religious variance. In Singapore, Buddhists and Muslims consist of 46% and14% of the population, respectively. The rest of the population form part the minority religions. Most Muslims and Buddhists are of the...

Cyberlux Corporation’s Report for Shareholders

Dear Fellow Cyberlux Shareholders, Cyberlux Corporation thanks you all for trusting in our company as investors. We are pleased to keep all of you informed on the progression of the company and plans laid down for next year. To start with the already guaranteed contracts require confidential agreements that do...

Baldrige Standards for Performance Excellence

Introduction In the business world, the realization of business excellence is pivotal towards fostering the success of an enterprise. In this respect, business organizations need to engage in actions that facilitate performance excellence. The areas of business operations that need a considerable extent of excellence include customer satisfaction, workforce fulfillment,...

LEGO Social Media Strategy: Great Essay Sample

Many case study analyses take marketing strategies of LEGO as an example of a successful framework which does almost everything correctly. LEGO is a business that engages its customers, uses various types of social media to reach out to various audiences, and focuses on creativity above all else. According to...

Ethnography in Business: Revitalizing Products and Market Penetration

Revitalizing existing products or services The first way that businesses are using ethnography to spark innovation is by revitalizing an already existing product or service of the business to meet the varied needs of the customers. The second way is by using ethnography to penetrate markets that hitherto they knew...

Business Ethics and Financial Expansion in Companies

Better Days Ahead & First National Bank In the issue of Better Days Ahead and First National Bank certain ethical issues. The agreement between Better Days Ahead to overdraw cash balance when donations are low was made in good faith and out of a long-standing relationship between the two institutions....

Resolving IT & IS Conflicts: Key Sources & Strategies

Abstract The present paper aims to reveal four major sources of conflict about IT and IS spheres and offer strategic measures to address them. As a result of a literature review, it was discovered that role perception, socio-political, cultural, and structural origins of the conflict were identified as being among...

Strategies for Achieving High Employee Retention Rates in Organizations

Introduction It is critical for a modern business, to remain viable and competitively advantageous in today’s market place. As such, organizations must look beyond reducing expenditures and controlling operating costs in order to experience an increase in profits. Human capital must be regarded as an organizations number one asset, thus...

What Is Organizational Culture?

Companies have to create environments in which their employees are motivated to deliver excellent results each day in order to operate efficiently. Organizational culture is considered to be among the crucial components that help businesses operate because it helps create a unified vision of objectives and targets. This paper aims...

Diversity Management in the Workplace

How might concerns of 5 years of litigation affect many plaintiffs considering a lawsuit? It may discourage or encourage people to take such a lawsuit, depending on the perspective that one looks at it from. In this case, the consideration would be on the whole process and the resources that...

Managing Employee Resistance: Lean Change Challenges and Strategies

Introduction Even though the process of organizational change is ubiquitous, employee resistance to it is a complex issue that may contribute to the high failure rate of reorganization. A change in which I was involved was the lean in distribution and manufacturing site initiated by the general manager. The lean...

Lloyd’s Unique Insurance Strategy: Ensuring Solvency and Stability

Among the key fields, which the British market has been known for in the global market, the insurance sector deserves to be mentioned first. Landing on the third position in the list of the world’s largest insurance sectors, the British one makes 26% of the total net worth of the...

Al Ghurair Foods Company’s Total Quality Management

The model of Total Quality Management (TQM) is actively used in different organisations without focusing on their size, nature of provided services, customers, and industry. The reason is that the TQM is applied in organisations in order to improve the firm’s competitiveness while combining efforts in improving the production and...

Globalization’s Impact on US Labor Unions: Challenges & Future

Labor unions became a vital part of the United States’ employment system in the 20th century (Fossum, 2012). Bargaining with organizations on behalf of workers, they helped to promote better employment conditions and fight violations of workers’ rights in the workplace. However, since the 1950s, labor unions experienced a steady...

Managing Demand: Strategies from Samsung & McDonald’s Success

Despite the efforts of some business analysts, many companies continue to have heterogeneous demand for their services. On the other hand, the constant maintenance of capacities and personnel that are sufficient to handle peak demand would require companies to incur prohibitively high costs. For the more even and manageable intensity...

Ford Motor Corporation and Mexico Risk Assessment

As a part of a team of Ford Motor Corporation, my task is to do a country risk assessment for Mexico for this year and clarify if it is reasonable to continue operating a franchise in this country. First of all, it is necessary to address the Office of the...

Direct Interactive and Digital Marketing

As 2009 progressed we saw Digital Marketing outstrip “traditional” approaches to marketing. Why has Digital Marketing grown? Digital marketing is an advertising strategy where brands are marketed using digital Medias such as the internet, televisions, and phones. However, digital marketing becomes interactive if the customers are able to communicate with...

Management in Organizations: Financial Issues

Creating the environment in which the staff delivers the performance of the finest quality is a necessity for managers in the contemporary business environment (Groebner, Shannon, Fru, & Smith, 2014a). However, managing the staff and maintaining high motivation rates among the employees is a challenging task that requires a detailed...

Networking and Etiquette Seminar: Key Takeaways from “Schmooze or Lose”

The etiquette skills are essential in the modern context of the business environment. Today, it is important not only to have the basic etiquette knowledge but also to improve it constantly (Schaffer, Kelley and Goette 330). Some cultures are more formal than others in terms of the business communication than...

Rasasi Brand’s Entry into the French Perfume Market

Analysis of the French Perfume Market The French perfume industry is one of the most difficult places to penetrate, establish a presence, and expect to get a share of the market from the point of view of new entrants like the Rasasi Perfume brand. French perfume makers had been mastering...

Biofoam: The Snack Food That’s Packing America

Is Biofoam likely to succeed or fail? Biofoam is likely to succeed due to its product nature. It is a resilient, lightweight, and inexpensive product. It leaves no residue of dust, resists the urge to shift in transit, conforms to any shape in bulk, and protects in a much superb...

Evaluating the Impact of Society and Technology on India’s Market Entry Strategies

Executive Summary In the modern business environment, companies need to learn how to assess the macroeconomic dimensions that they operate within to determine possible weaknesses and threats that can either improve or limit business effectiveness. This report will focus on the evaluation of three components of PESTEL, including socio-cultural, economic,...

Healthcare Human Resources Management and Changes

Introduction Human resource management has become one of the most vital emphases of management in most organizations. The success of every organization, to a great extent, depends on the effectiveness of human resource management. Human resources management is a composite function consisting mainly of deciding or assessing the staffing needs...

Amazon vs. Walmart: Internet in the Retail Industry

Introduction During the last several decades, the retail industry has undergone considerable changes and achieved a number of positive, as well as negative results. On the one hand, there are fast and multiple distribution channels that can be used by different companies worldwide. On the other hand, significant competition and...

Analytic Hierarchy Process for Decision-Making

What Is the AHP and Why Is It Useful? The Analytic Hierarchy Process (the AHP) is a theory of measurement, developed by Thomas L. Saaty in 1970s, that is used to provide structured techniques necessary for making complex decisions. The approach is based on ratio scales from discrete and continuous...

FIJI Water Company’s Success

FIJI Water’s Success in the Crowded Bottled Water Industry As a brand, FIJI Water was launched in the middle of the 1990s. In 2004, it was acquired by Roll International Corporation, owned by Lynda and Stewart Resnick. Having to compete in the crowded bottled water industry, already overflowing with diverse...

Pharmaceutical Industry Impact: GlaxoSmithKline and Novartis Merger

Statement of the Issue and Justification of Approach GlaxoSmithKline (GSK) and Novartis Ag (NVS) In March 2015, GlaxoSmithKline plc, UK and Novartis AG, Switzerland completed a deal that saw drug firm GlaxoSmithKline Pharmaceuticals acquire Novartis’ vaccines business and diversified its marketed oncology portfolio to Novartis Healthcare (Wang, Plump & Ringel...

Military Organization: Leveraging Human Capital

Introduction Organizational leaders must use powerful strategies to empower, guide, and motivate their followers. Numerous models can be implemented in a given workplace depending on the emerging needs of the employees and the anticipated objectives. This discussion explains how human capital can be leveraged in a military organization to maximize...

Strategic Executive Leadership and Integration

Introduction Power and the discretion to bring major revolutions is a crucial determinant of a leader’s potential influence on the performance of an organization. Managers face many internal and external constraints as they execute their duties. About the internal constraints, the CEO’s discretion can be limited by several internal organizational...

Human Resource Management at Melrose Hotels: Practices and Challenges

Introduction The revolution that has been witnessed across the world has specifically targeted the UK market with many companies moving forward to develop better and more meaningful ways through which they can outdo their rivals and success in their businesses. One of the companies that have the capacities to fulfill...

The Key Academic Themes of 21st Century Leadership

Introduction Leadership is a complex phenomenon that can be roughly defined as the two-sided relationship between leaders and followers who work together with the same purpose to achieve shared goals (Avolio et al., 2016; Lewis and Donaldson-Feilder, 2012; Yammarino, 2013). One of the tools that can help in understanding leadership...

China’s GM Food Industry: Start-Up Strategies and Market Challenges

Introduction The word’s population is currently estimated as seven billion people. This is the largest population ever to be recorded in the history of humanity. Records indicate that the world’s population has been increasing tremendously in the past years and this is expected to continue every year. With this high...

Factors of People Motivating

The three factors that Dan Pink names as capable of motivating people towards higher performance are autonomy, mastery, and purpose. Pink states that self-direction is better for performance and supports the meaning with an example, where employees of a software company provided innovative ideas when they were allowed to work...

Northwest Newsprint Inc.’s Production Issues

How should Northwest Newsprint (NN) ship products meet its market demands? Northwest Newsprint, which is a producer of Newsprint and pulp paper, has been having issues meeting the increasing demand for its products. Towards meeting its market demand, the company can take the following options, especially in the area of...

Executive Team Roles in Developing and Implementing Effective Training Programs

The executive team that works in the organization can contribute to the development and implementation of training programs significantly. It is important to note that the leaders’ knowledge and experience can be used actively when it is necessary to design or improve training programs in a company (Lee-Kelley & Blackman,...

Luxury Fashion and Lifestyle: Harvey Nichols’ Global Reach

Background information Harvey Nichols Group Limited is a global dealer in luxury lifestyle and fashion brands. The UK based business has exclusive fashion stores that offer jewelry and fashion brands across the world. Most of the company’s brands are suitable for men and women to wear, accessories, food, and beauty...

Resolving Team Leadership Conflicts with Ethical Strategies

Problem Identification This case study focuses on a brand new employee who is being trained to be a coordinator of the group by a person currently holding the position. The latter’s performance proved to be ineffective due to his negative attitude and inability to properly communicate with employees. He defames...

Why an Automatic Car Is Ideal for Knee Injury Recovery

Introduction The case presented here in is lieu of the knee injury caused to this individual. He has broken his left knee and has to rent a convenient car for himself. His first three weeks of recovery will be critical in terms of mobility therefore only an automatic transmission car...

Healthcare Marketing Communication and Strategies

Choosing marketing channels to introduce a product or services When selecting marketing channels, an organization should consider the costs of using such distribution. The cost of distribution will heavily impact the final consumer prices of a product, and as such, a producer who wants to control product price outside its...

Canada eh Company: Business Model

Abstract The description and representation of ways used by an organization for capturing, creating, and delivering value to its targeted customers are carried out using a business model. Canada eh will use the model in its attempts to describe the targeted customers and analyze the particular goods that they value....