Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using one’s information to provide a comprehensive narrative to entice others for various purposes (Jacobson, 2020). For instance, traditional celebrities may use social media to...
Topic: Brand
Words: 1199
Pages: 4
The conceptualization of Nike as a company dates back to the year 1962 when its founders, Bill Bowerman and Phil Knight, where it was motivated by the notion that there was a market gap for sports shoes. Its initial name was Blue Ribbon Sports, whereby its desired goal was to...
Topic: Management
Words: 878
Pages: 3
Introduction Working for a company can easily change one’s perceptions of the processes behind a product or a service. Raith Nanofabrication provided me with an excellent opportunity to put my skills to practice and work in their IT department. The firm is a world leader in precision technology manufacturing. Raith...
Topic: Internship
Words: 1666
Pages: 6
This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products. The report contains comprehensive marketing information, including situational analysis explained based on internal factors, competitors, PESTLE and SWOT analyses, new product summary, marketing objectives, promotional strategy, market segmentation, and marketing mix....
Topic: Marketing
Words: 3052
Pages: 11
A team is an organization of two or more individuals aimed at performing a particular activity. The tasks are shared amongst the team members or can be handled by all the individuals. A team-based approach does not work well for all companies because teams encourage bureaucracy by prioritizing opinions and...
Topic: Business
Words: 308
Pages: 1
If the simulation were based on the real world, numerous opportunities and challenges would be encountered. The fact that the simulation does not include many ethnic factors would invoke a comparatively easy operational model. For instance, it does not include language barriers, cultural differences, exchange rates, and mode of entry...
Topic: Challenges
Words: 331
Pages: 1
Financial analysis is a process of evaluating the financial strengths and weaknesses of the company by establishing an efficient relationship between the financial statements’ items. As Ravinder and Anitha (2013) discuss in their article, knowing the operational efficiency “will enable the management to locate weak spots of the business and...
Topic: Business
Words: 295
Pages: 1
Due to the COVID-19 pandemic and consequent regulations to reduce its spread, many countries have had to implement restrictive measures on people’s freedom of mobility. One of such measures includes regulations and recommendations that aim at reducing the number of people who physically attend their workplaces. In other words, governments...
Topic: Business
Words: 619
Pages: 2
The greatest takeaways from the course are all related to the importance of tailoring any organizational behavior interventions to the specific organization. An example from the latest reading, formalization, guides employees, an excessive level of formalization can unnecessarily complicate the decision-making process or prevent employees from resolving customers’ issues (Bauer...
Topic: Communication
Words: 330
Pages: 1
Introduction The present report aims at assessing the financial health of Intel Inc. in 2013. The report analyzes trends in key indicators of financial performance, including total revenues, gross profit, net profit, total assets, and total equity. The report also provides an analysis of liquidity, leverage, and profitability using relevant...
Topic: Intel
Words: 1414
Pages: 6
Task 1 Continuous self-development is an imperative aspect of leadership that needs to be realized by every leader for proper management. Essentially, this process requires critical planning and self-awareness to realize one’s goals in any profession. As a system manager in a food manufacturing firm, workload planning is a major...
Topic: Personality Development
Words: 2482
Pages: 9
Introduction Martha Stewart Living Omnimedia is a large enterprise that exists across various industries, including television broadcasting, publishing, household décor, and radio broadcasting. As a result of a series of socio-economic precedents of the company, the current SWOT analysis draft may be represented as follows: Table 1. SWOT Analysis Strengths...
Topic: Business
Words: 1110
Pages: 4
Introduction The purpose of this paper is to critically evaluate the effectiveness of the system of corporate governance in the UK. Corporate governance is “the system by which companies are directed and controlled” (Cadbury 2002, p. 7). There have been significant developments in the UK’s corporate governance system since the...
Topic: Business
Words: 2465
Pages: 9
Employee selection is the process of interviewing and evaluating candidates for a job based on certain criteria. Its main purpose is to match the company’s needs and requirements with the skills and qualifications of individuals. The selection procedures vary depending on the company, position, type of business, and working environment....
Topic: Management
Words: 1985
Pages: 7
Close Evaluation of Different Business Plans Entering the world of business is not an easy task. The highs and lows are phenomenal, and they shape the success path and destiny of any venture, regardless of the size. A business plan is an integral tool to navigate the problems and risks...
Topic: Business Planning
Words: 560
Pages: 2
Introduction and Organization Overview In the face of various aroused challenges, including global warming and the COVID-19 pandemic, corporate social responsibility (CSR) acquires increasing importance for the prosperity of business and society altogether. In these contexts, Starbucks Corporation can serve as an exemplary entity with active CSR clearly determined and...
Topic: Social Responsibility
Words: 408
Pages: 1
Introduction Until recently, many business enterprises and business leaders focused solely on making and maximizing the profits of their owners. Some companies conducted their activities with a total disregard for ethical standards and values. However, there has been a radical change in the importance of ethical practice in the global...
Topic: Ethics
Words: 1226
Pages: 4
Target Market of Nine West An analysis of consumer behavior determines those customer market segments that can best be served by the firm. These segments are the target market. Target market can be defined as potential consumers to whom a product is marketed. Firms cannot meet all needs of all...
Topic: Target Market
Words: 546
Pages: 2
Introduction Strategic information management is defined in the broad contexts as handling of information in an organization to provide value, maintain competitive advantage, and streamline core functions. Information management has become synonymous with strategic management especially in the current global village. Prosperous organizations capitalize on total quality management in all...
Topic: Information Management
Words: 2752
Pages: 10
Introduction Any nonprofit organization’s work is motivated by the necessity to serve the public to make a positive social change. The needs of communities are met through nonprofits’ organized work through cooperation with multiple stakeholders, engage in volunteer work, initiate fundraising campaigns, and plan programs within their financial opportunities to...
Topic: Business
Words: 4422
Pages: 16
The research proposal aims at describing the current situation and the problem of McDonald’s in Dubai. The company is among the largest players in the segment and was characterized with high performance until recent years when its level of sales experienced fall, both due to not sufficiently competent cross-cultural policy...
Topic: McDonald's
Words: 832
Pages: 3
Introduction Shoe Dog is a true story about the founder of Nike, Phil Knight, and his struggle to come up with a strong shoe brand. The title shoe dog is symbolic of the struggles involved in the shoe industry’s manufacturing and distribution aspects. Phil explains how his dream of building...
Topic: Business
Words: 1080
Pages: 4
Introduction Nike, formerly known as Blue Ribbon Sports and later renamed in 1971, is the leading manufacturer of sports-related products. The company is headquartered in Oregon and was founded in 1964. Nike is a shoe company that designs, develops, and markets various athletic footwear, apparel, and equipment, and accessories (Liu,...
Topic: Nike
Words: 1132
Pages: 4
The Market The Australian biscuit market is facing rapid growth due to the changes in preference for snacks. Relevant sources have projected the consumer market of the Australian biscuits to rise to an average of $4 billion by the year 2025. The market recorded a 2.2% growth rate from 2010...
Topic: Product Marketing
Words: 2274
Pages: 9
Introduction This is a study about the international sales operations of Monster Health care Company (MH Co), headquartered in the northeastern part of the United States. As Vice President of International sales, I am responsible for the company’s sales operations outside the US. Even though it ensures all facilities and...
Topic: Marketing
Words: 577
Pages: 2
The Cheesecake Factory, an international chain of bakeries for the whole family, has been a successful business in its industry for several decades. The company owes its success to competent management and talented personnel. This presentation explains what organizational qualities and metrics help keep the company competitive in the global...
Topic: Success
Words: 387
Pages: 1
Michael Porter described the strategic model of the five competitive forces analysis. The analysis is conducted on five factors, or so-called forces: customers, suppliers, existing competitors, new competitors, and substitute products. With the help of these structural units, it is possible to consider how a company, in the long run,...
Topic: Business
Words: 395
Pages: 1
Business responsibility cannot extend only to providing high commercial value. On the contrary, high business performance can be achieved by expanding employer social responsibility. This includes increasing corporate protection against stress. In general, stress has a severe negative effect on the mental and physical health of employees, and it is...
Topic: Stress
Words: 299
Pages: 1
An organization’s leadership is primarily focused on inspiring employees to achieve organizational tasks. It is also preoccupied with formulating a broader vision for an organization and developing stakeholder buy-in to support its achievements. There are various types of leadership styles used by managers to motivate their workers. Some of the...
Topic: Leadership
Words: 1447
Pages: 5
With a comprehensive and pervasive digital revolution, as well as demographic and socio-economic transformations, the most urgent issue is the development of new business models necessary for adaptation to a new intellectual environment. The impact of current drivers of change on the development of the economic system needs to be...
Topic: Amazon
Words: 977
Pages: 3
Product performance and aesthetics are often compared in many discussions about which product qualities are more important to the overall success of a brand. Some experts say that buyers appreciate functionality and meaning first and foremost. Others point out that form is a continuation and addition of functionality and meaning....
Topic: Brand
Words: 356
Pages: 1
The Qantas Airline of Australia is the most prominent airline in the country as far as fleet size, international flights, and worldwide destinations are concerned. It is also the 3rd oldest airline company in the industry after Avianca and the KLM. It was established in 1920, and its headquarters are...
Topic: Airlines
Words: 1421
Pages: 5
Twitter’s Privacy Policy is a collection of the guidelines that govern the collection, storage, and use of users’ personal information. When a person agrees to the terms of use while joining the service, they give the company their consent to collect and use that information. This also includes its transfer...
Topic: Twitter
Words: 529
Pages: 2
Talent management is a crucial principle in sustainable development of organizations. Different institutions apply varying strategies to ensure continued growth of their talent pool and fulfillment of their corporate social responsibilities within their market segment. In essence, much of these practices depend on multiple factors, including managerial skills alongside with...
Topic: Culture
Words: 595
Pages: 2
Abstract The strategic management plan is an ongoing process of planning, observing, and analyzing all the essential needs of an organization using calculated processes. The business world is competitive and ever-changing to absorb cutting-edge technology. The strategic management and planning process aids an organization in taking stock of the current...
Topic: Management
Words: 1805
Pages: 6
Abstract International logistics is undergoing certain transformations due to technological advancements and other trends related to customers’ needs and preferences. Delivery companies now offer a wide range of services and try to satisfy their customers’ needs. FedEx, being one of the leaders in the market, provides numerous services and is...
Topic: FedEx
Words: 2301
Pages: 8
Introduction Information Communication Technology (ICT) has shaped different aspects of business performance by automating processes to create better and more efficient systems for completing workplace tasks. In this regard, technological use has changed how workplaces are organized and redefined techniques used by employees to complete organizational tasks (McStay, 2020). However,...
Topic: Ethics
Words: 3306
Pages: 12
Employee turnover is an essential organizational phenomenon with significant implications for corporations, individuals, and society. Reducing unwanted turnover is the goal of every organization. High employee turnover in industrial organizations continues to be a concern for various organizations. It is because organizations spend significant resources to train and invest in...
Topic: Manufacturing
Words: 685
Pages: 2
Introduction Starbucks is the largest international chain of coffee shops which has been consistently growing and expanding since the 1980s. In 2008, it faced a major crisis caused by the economic recession and the failure of the company’s aggressive expansion strategy. To address the crisis, it introduced significant changes to...
Topic: Brand
Words: 1651
Pages: 6
Introduction The Social Security Administration (SSA) has unique structural and cultural organization attributes for being both a typical large federal agency and social welfare. While SSA plays a central role in serving millions of people with deserving cases, it has leadership challenges given that it is a top-down bureaucracy and...
Topic: Social Security
Words: 1163
Pages: 4
Introduction The present report aims at analyzing the strategic position of Toyota in comparison with its competitors, such as General Motors, Volkswagen, and Ford Motor Company. The paper uses Porter’s Five Forces analysis, PESTLE framework, and benchmarking to evaluate Toyota’s strategic strengths and weaknesses. After, the report identifies three strategic...
Topic: Toyota
Words: 3076
Pages: 11
Introduction Becoming a leader in any field relies on strategic approaches to marketing and analyzing the competitors, weaknesses, challenges, successes, or failure to lay a baseline of success. Internal market analysis entails the strengths, weaknesses, opportunities, and threats (SWOT), allowing organizations to identify for areas for improvement, understand advantages and...
Topic: Business
Words: 618
Pages: 2
Executive Summary Dyson Stores is a company that has been in the market for a long time and is doing well in its operations. James Dyson founded the company in 1991, and it deals in hand dryers, hairdryers, vacuum cleaners, and utensils (Dyson for business, n.d). The company is committed...
Topic: Marketing
Words: 1150
Pages: 4
Procter and Gamble, also known as P&G, have been filling people’s homes with grooming, baby, health care, and cleaning products since the 1800s and continue to do so successfully. In 1998 P&G released one of their innovative products called Febreze.“Febreze has the technology to clean away bad odors at the...
Topic: Business
Words: 813
Pages: 3
Introduction When mobile communication equipment manufacturers were recording declining sales in the 2000s, Nokia was experiencing some unprecedented growth in its mobile handsets sales. According to a journal article written by Carral and Kajanto (2008), Nokia’s success was as a result of its understanding of the communication industry’s inflection points,...
Topic: Nokia
Words: 1348
Pages: 4
The main concept of the article is a corporate theory, which focuses on identifying the specific traits and needs of the company and using them to achieve a stable position in the market. The author emphasizes that an effective theory “identifies those assets and activities that are rare, distinctive, and...
Topic: Business
Words: 354
Pages: 1
Introduction To avoid conflicts of interest, comply with the set laws and standards and bring credit to the profession, the contact managers are expected to hold a specific code of ethics in line with the profession. The skills and competencies needed vary depending on the details of creating and administering...
Topic: Acquisition
Words: 319
Pages: 1
Taza is a small chocolate-making company based in Sommerville, Massachusetts, which manufactures unique stoneground organic chocolate in the classic Mexican tradition. It has a staff of about 20 people and sources all its ingredients directly from certified organic growers, with whom the company maintains personal relationships. Taza distributes its products...
Topic: Chocolate
Words: 563
Pages: 2
Introduction World is becoming complex though the technology has been keeping its effort continuously to make the life easier. People are now living in such an environment where everybody is busy to run the life in a higher status then the existing. In these busy days, the people have no...
Topic: Product Development
Words: 4467
Pages: 15
Description of Venture’s Services Starting a retail and distribution consultancy business venture in the future is one of the most lucrative business ideas. A business venture is a legal, organizational, economic, and financial unit feature created by entrepreneurs to enhance their business operations (Kose, 2020). This venture will be appropriate...
Topic: Entrepreneurship
Words: 2610
Pages: 8
The theoretical approaches to explaining the functional side of the nonprofit sector differ in their vision of the motivation and moving forces of nonprofit organizations to initiate their service delivery. From the general perspective, nonprofit organizations, as their title implies, do not generate profit, which means that their performance is...
Topic: Nonprofit Organizations
Words: 549
Pages: 2
The Main Areas of Improvement Previous case assignments have shown that there is a substantial communicative deficiency in coworker relationships. Not only do the team members interpret differently the same instructions, but they also argue about the correct course of action. The resulting disagreements lead to infighting, mistrust, and low...
Topic: Challenges
Words: 1107
Pages: 4
The pharmaceutical industry is a specific activity in modern business, as it is sensitive to customer loyalty and local regulations. Retail trade is the relevant approach to sales in this area, as clients use services on a personal request or a doctor’s prescription. In turn, the supply chain is the...
Topic: Pharmacy
Words: 331
Pages: 1
Summary In the current reality in which business has to work, the exceptional dynamics and turbulence of the external environment require a new type of thinking – not linear and one-sided, but flexible, rational, and critical. Making decisions, and pondering problematic situations, managers unconsciously start from the information known to...
Topic: Disney
Words: 691
Pages: 2
Nike Air Jordans has 35-years of experience being in the sports footwear market and formed consumers’ brand perception as providers of luxury sneakers. The basis of its marketing strategy is Michael Jordan’s name and authority, however, relation to the celebrity is not enough in the current fashion industry (Childs and...
Topic: Marketing
Words: 629
Pages: 3
Introduction Mergers and acquisitions make possible complete changes in the business. However, this process poses major challenges to the parties involved as it can be quite chaotic if adequate strategies are not instituted (DePamphilis, 2008, pp. 77). Individuals charged with the responsibility of overseeing the mergers and acquisitions must have...
Topic: Acquisition
Words: 3066
Pages: 10
Today, there exist two common tools for portfolio management: the IE matrix and the BCG matrix. The Internal-External (IE) matrix is a valuable tool that is used in strategic management and that belongs to the group of portfolio management tools (David, 2013). It is applied when a business needs to...
Topic: Business
Words: 281
Pages: 1
Watching my acquaintances, friends, and family members, I noticed that finding a business that you want to do is challenging, and unloved work overshadows your whole life. For this reason, I believe that I am incredibly lucky – although I am only 19, I know what I want to do....
Topic: Firefighter
Words: 339
Pages: 1
In the epoch of globalization, multinational corporations (MNCs) became powerful and international actors on the international stage. This position was achieved partly due to the practice of attracting external resources from third-world countries. Alongside globalization, in the modern world, global stratification is an immensely significant phenomenon that refers to the...
Topic: Corporation
Words: 680
Pages: 2
Abstract ‘Super Greens’ restaurant is a new medium-sized restaurant to be located in a busy locality of Westminster in the neighbourhood of some aristocratic areas like Upper Brook St.Our restaurant is supposed to provide organic food to consumers. Being dedicated to sustainable development, the restaurant purely focuses on organic foods....
Topic: Business Planning
Words: 5078
Pages: 18
Introduction Modern marketing requires a strategic marketing model known as Segmentation, Targeting, and Positioning (STP) for the practice to be complete. The model is focused on consumer marketing rather than the product. STP study enables a marketer to understand the customer, which will be essential in delivering a product as...
Topic: Marketing
Words: 2698
Pages: 10
Companies are always trying to attain new markets for more revenues and the most productive way of doing this is through the launch of new products. Due to the ever changing markets and advance in technology businesses have to keep up with the speed by being more efficient, produce high...
Topic: Product Development
Words: 732
Pages: 3
The fraud statute founded in 1677 through an act of parliament and developed through legislative processes over time is now adopted in the judicial systems of many nations in the world. This statute gives provisions governing a contract between two parties. In most of the statutes, the memorandum demands that...
Topic: Business
Words: 590
Pages: 2
Introduction Walmart Stores, Inc., better known as Walmart to the public, is one of the nation’s biggest and most profitable retail corporations. The success of the store is attributed largely to the commitment of Walmart and its employees to provide services at the lowest prices. Since 1969, the slogan of...
Topic: Challenges
Words: 1218
Pages: 4
Introduction Starbucks is the world’s largest coffee shop retail chain operator. It faces keen competition from Mc Donald’s Corporation and Dunkin’ Donuts Inc. in the coffee market of United States. Luxury end products are supplied by them. The spending habit among the target customer group towards loyal products provides competitive...
Topic: Corporation
Words: 552
Pages: 2
The importance of using appropriate human resource management techniques has always represented an important goal for companies worldwide. The significance of an appropriate HRM strategy has risen over the past few years due to the increase in the role of global governance and the promotion for diversity in the workplace....
Topic: Business
Words: 280
Pages: 1
Translating a strategic plan into reality can be quite challenging. However, history knows many talented leaders who made it possible through meticulous planning and innovation. A prime example of such a leader is Ingvar Kamprad, the founder of the world’s largest furniture retailer IKEA. Kamprad had humble beginnings: he came...
Topic: Business
Words: 281
Pages: 1
Employee motivation has been detrimental to organizational success because of its impact on the level of commitment, drive, and energy that the workers of a company bring to their roles on a regular basis (Robbins & Judge, 2019). Therefore, without motivation, companies experience reduced productivity, lower output levels, as well...
Topic: Motivation
Words: 566
Pages: 2
Introduction Total quality management and business excellence “is the culture of an organization committed to customer satisfaction through continuous improvement” (Taylor & Francis Group, 2011). As explained further “this culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented...
Topic: Ethics
Words: 868
Pages: 3
Having good communication skills is rather crucial for all workers since it may significantly affect their performance and success. It is even more essential for those employees and managers who are transferred to the company’s new factory in another country. Working with people of different races and cultures may be...
Topic: Communication
Words: 954
Pages: 3
Decision making is described as the process of choosing which action to take when there are a number of alternatives to consider. Wise decisions should always be made so as to achieve best results from the decisions made (Van & Schein, 1979). However, it should be noted that an individual...
Topic: Business
Words: 1713
Pages: 6
The current trends, outsourcing and offshoring, affect the business activity of the present-day companies. The former means an organization’s initiative to send the work to be done outside of firm. The latter is sending work overseas to other companies or their own branches in other countries (Collins, 2020). According to...
Topic: Outsourcing
Words: 294
Pages: 1
Influence is a powerful currency in the business environment that gives a lot of leverage to those who master this skill. It is not surprising that there is an extensive body of literature on the art of persuasion and its application in real life. Such is the book by Bob...
Topic: Business
Words: 1111
Pages: 4
The book Sneaker Wars by Barbara Smit presents an invaluable insight into the origins of the global sportswear brands Adidas and Puma and their impact on the sports industry. It provides an account of how the relations between two brothers Adi and Rudi Dassler shaped the competition between the two...
Topic: Business
Words: 578
Pages: 2
Background Dell, Inc. is one of the largest companies that specialize in the production of computers. The company was founded in 1984 by Michael Dell. The company was developing at high speed, and 17 years after the foundation, it became the global leader in the provision of computer systems. In...
Topic: Dell
Words: 724
Pages: 4
Introduction Corporate social responsibility is a concept that has gained massive popularity over the recent past as corporations try to give back to society. According to Hategan, Sirghi, Curea-Pitorac, and Hategan (2018), successful business entities have realized that they can achieve sustainable success if they have the support of the...
Topic: Social Responsibility
Words: 7535
Pages: 27
Both consumers and manufacturers have opportunities to trace the stages of production of a particular product and determine relevant production features due to a unique identification mark on goods, which is called a serial number. Remembering this number allows obtaining the necessary data that may be needed when clarifying the...
Topic: Business
Words: 574
Pages: 2
Introduction Project planning is the foundation of any project work success. Managers need to understand all the steps in the project planning process. There are several approaches to project planning but a few are universally acceptable as vital in project planning. This essay seeks to address the topic of detailing...
Topic: Management
Words: 612
Pages: 2
As a rule, a group goes through five stages of development before becoming a team, each of which implies its functions and goals. The dynamics of the group’s behavior and development changes as it moves from one stage to another, and it requires different actions for greater efficiency. The team...
Topic: Business
Words: 381
Pages: 1
The approach to the marketing mix theory is changing dramatically due to the transformation of business processes and customer behavior, as well as the evolution of the digital age. Researchers state that the rapid development of the digital environment and related products “have redefined the routine lives of individuals and...
Topic: Amazon
Words: 752
Pages: 3
This report examines contemporary approaches to Project Risk Management, their advantages and disadvantages. The paper further makes recommendations as to appropriate risk management process that should be implemented within the context of my organization. A risk is an issue that might come up. If it happens, it may affect the...
Topic: Management
Words: 2028
Pages: 8
Gathering information about social media users, their preferences, demographic characteristics, and other features for advertising or maintaining competition is a natural phenomenon in today’s marketing environment. The more successful a website integrates targeted promotional materials, the more profits owners can generate. Regarding the ethics of this practice, the key issues...
Topic: Ethics
Words: 288
Pages: 1
It is hard to disagree that leadership is a challenging and severe process that requires people to be strong, communicative, successful, creative, and influential. However, thanks to several methods and theories, being an effective leader may become more manageable. The purpose of this paper is to define leadership and non-sanctioned...
Topic: Leadership
Words: 396
Pages: 1
Introduction Social entrepreneurship is an activity that is aimed at solving or smoothing out social problems. During the course, we learned that social entrepreneurs are businessmen who work at the intersection of charity and traditional business, addressing social issues, promoting charity and philanthropy, and giving the company a human face....
Topic: Entrepreneurship
Words: 1735
Pages: 6
Introduction Businesses rely on pricing strategies to maximize their sales and profits. Marketers consider various factors before determining the best pricing method, such as existing conditions, actions of the competitors, input costs, and trade margins. The selected product for this discussion is that of a luxury car. This paper gives...
Topic: Pricing Strategy
Words: 853
Pages: 3
Introduction Once in a while, employees working in an organization engage in workplace politics. In most cases, these occurrences arise when some employees tarnish their colleague’s reputations, hoping to receive favors from their seniors. Workplace politics refers to the act or process which encompasses human interactions with power and authority...
Topic: Business
Words: 613
Pages: 2
In 2016, an enormous spike in the price of EpiPen, a life-saving epinephrine auto-injector used in emergencies by people suffering from severe allergies, caused a massive scandal and numerous discussions. The manufacturer of the device, Mylan, confronted a public outrage and had to take measures to be rehabilitated in the...
Topic: Brand
Words: 951
Pages: 3
Introduction Situational framework peculiar to different organizations impacts decision making regardless of its complexity. However, in complicated, complex, and chaotic contexts, the selection of the correct solution can be challenging because of the many unknown factors and high turbulence (Snowden & Boone, 2007). Under these conditions, the application of the...
Topic: Business
Words: 567
Pages: 2
The current breadth of Apple’s product line seems to be quite modest for the company of its size. However, it is important to keep in mind that Apple has to take extensive care of product quality, which explains the small range of product diversity. Nevertheless, there are ways for the...
Topic: Apple
Words: 229
Pages: 1
Introduction Business organizations need to implement superior measures to improve their operations and maximize profitability. The selected company that can benefit from a new strategy is General Motors (GM). In 2014, this organization had a scandal that exposed the major challenges that were affecting its business operations. This project presents...
Topic: General Motors
Words: 1221
Pages: 5
Introduction The contemporary business world constantly goes through significant advancements and requires organizations to adapt to various changes. Companies no longer feel that their only aim is to fulfill the needs and desires of the clients but realize that creating a positive working environment determines the success of their operations....
Topic: Workplace Diversity
Words: 1945
Pages: 7
It is almost impossible to overstate the importance of communication in management. Nearly everything managers do to make it easier for their organizations to achieve their goals requires effective communication. If people cannot share information, it is clear that they will not work together, formulate plans and execute those (Missiroli...
Topic: Communication
Words: 3121
Pages: 14
Introduction The market competition of the modern era consists of various factors influencing the consumer. The success of a product’s market sales is defined not only by its quality, functionality, or uniqueness; a high-quality promotion campaign or brand’s positive reputation often overweight the characteristics of a given product. Such an...
Topic: Brand
Words: 3232
Pages: 13
Critical Analysis of the Operations Management Challenges faced by Nissan and their Approach to overcome such Challenges. (CLO1&3) Companies come across many operations management challenges that call for the rethinking of strategies to keep them in business. The automotive industry is renowned for its significant contribution to the global economy....
Topic: Management
Words: 1483
Pages: 5
Financial statements are records of all financial activities reflect the position of a person, business, or any other entity. Generally, they report an organization’s assets, liabilities, and owner’s capital at any given point. There are four types of statements: the owner’s equity statement, income statement, statement of cash flows, and...
Topic: Business
Words: 312
Pages: 1
Abstract Two articles and one podcast were selected for this assignment. The first article by Spurgeon (2012) states that the lack of a unified professional identity has led to confusion within the profession. This is attributed to the fact that different counselors have used numerous definitions to come up with...
Topic: Business
Words: 1231
Pages: 4
Introduction The case scenario “A. P. Moller-Maersk Group: Evaluating Strategic Talent Management Initiatives” is expounded retrospectively, throughout the company’s ideological changes since the pre-2003 era till recent times. After reading the article, it becomes clear why human resources function is crucially important and should be aligned with the strategic plan...
Topic: Business
Words: 963
Pages: 3
Abstract All successful business enterprises are committed to or stress quality service in product manufacturing and distribution. Insistence on quality, efficient firm management, and a compelling need to satisfy customers’ demands has led to new methods of addressing the same. Logistic management is one area calling for benchmarking. Benchmarking ensures...
Topic: Performance
Words: 569
Pages: 2
Iron Cycle of Growth Looking at the business cycle one is overcome by a feeling of despair that inevitable like the human body and like kingdoms there is the “iron cycle” of growth and then decay – an infallible law of Nature from which there seems to be no escape....
Topic: Marketing
Words: 643
Pages: 2
Introduction The Fred Factor is the best-selling book and is written by Mark Sanborn, who is well known internationally as an author and speaker on team building and leadership. The book, in narrating the real story of Fred Shea, a postman, underlines the significance of being fervent about one’s life...
Topic: Business
Words: 1487
Pages: 5
Introduction Sigmund’s Gourmet Pasta is developing a popular consumer brand and expanding its customer base. The restaurant has created a signature line characterized by innovative pasta dishes, such as fresh mussels and clams in a marinara sauce and pesto with smoked salmon. It also serves distinctive salads, desserts, drinks. Sigmund’s...
Topic: Marketing
Words: 1128
Pages: 4
Introduction Lipitor is a drug that reduces cholesterol levels and is produced by the Warner-Lambert company. This company has evolved significantly since its inception in the early 1850s and has become one of the top pharmaceutical companies in the globe. The three components that stand out the most from the...
Topic: Business
Words: 555
Pages: 2
Introduction Corporate governance and business ethics are key aspects of the success of an organization. Corporate governance deals with policies, customs, processes, laws, and institutions that affect the way an organization is run. It affects the way that an organization is controlled, directed, and administered (Agalgatti and Krishna 2007, p.121)....
Topic: BP
Words: 5158
Pages: 19
Nowadays, sexual harassment is a burning issue, and it is largely discussed in society. As far as I understand it, sexual harassment is a type of inappropriate behavior in society, when a person gives someone hints with a sexual overtone or expresses their sexual desires explicitly. Gutek (2015) defines sexual...
Topic: Sexual Harassment
Words: 884
Pages: 3
The Good-Better-Best (G-B-B) approach to pricing implies the focus on features offered by companies that they would value the most, which influences their willingness to pay for them. The more excellent the perceived value of an offering, the higher should be the price (Mohammaed, 2018). The strategy encourages firms to...
Topic: Pricing Strategy
Words: 272
Pages: 1
Introduction Nowadays, companies and individuals are becoming more concerned about occupational safety and employees’ rights in the workplace. Unfortunately, there are still many cases when workers are subject to sexual harassment, discrimination, or any other form of violence. It is hard to deny that such hazards may negatively influence the...
Topic: Discrimination
Words: 1192
Pages: 4
Leadership is an influential process that enhances performance and allows an individual to execute fundamental processes within organizations. Leadership provides groups with incentives and guidelines that empower groups to attain set goals. Trait and skills approaches are crucial in the quest for improved leadership. Comparison Trait and skills approach proffer...
Topic: Leadership
Words: 350
Pages: 2
Introduction In the past, scientific information was concealed, but the Internet filled this gap. However, did this unlimited access to information complicate the research process? These changes in access to information highlighted the rising significance of leadership and the integration in information literacy. In the context of scholarly research in...
Topic: Literacy
Words: 958
Pages: 2
Leadership is that aspect of the personality of individuals which enables them to lead and manage teams and groups of people. Leadership traits are visible even in childhood when children play and interact with their friends and display the ability to lead and enable their teams to perform and win....
Topic: Leadership
Words: 564
Pages: 2
Abstract Despite the fact that at the beginning of the XXI century, the ford Company was at the brink of failure, with the help of Jeremy Seligman and his concept of system thinking, Ford managed not only to stay afloat, but also to remain one of the world’s leading companies....
Topic: Ford
Words: 1138
Pages: 4
Introduction In the sphere of human resource management (HRM), much attention is paid to distinguishing such notions as ‘turnover’, ‘turnover intention’, and ‘retention’. Even though these concepts are usually linked to each other, for this study, it is important to focus on the employees’ turnover intentions as a result of...
Topic: Management
Words: 1100
Pages: 4
Introduction Risk is daring to do something that you are not sure if you will survive, make it a success, or lose it, but it’s done with the hope of being successful. It is a choice one makes but not fate. Key concepts/thoughts/points of the author Risk as a definitive...
Topic: Business
Words: 1173
Pages: 4
Summary The paper is focused on the concept of ultimate branding opportunity. In the first part, the complexity and types of products are discussed. Then, readers may learn information about the strategies that firms utilize to adjust their product lines with the purpose of responding to the changing market conditions....
Topic: Brand
Words: 521
Pages: 2
Marketing Marketing by definition is the organizational activity that includes communicating and convincing potential and actual consumers of one’s goods to buy them, and finally delivering the goods to them. Various organizations and enterprises apply different marketing management strategies to help achieve its organizational goals and objectives. The very first...
Topic: Marketing
Words: 2923
Pages: 11
Abstract This is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE. Mercedes Benz is a pioneer in the automotive industry with a wide variety of automotives like trucks, vans, passenger cars, etc. Mercedes Benz’s industrial operations in...
Topic: International Marketing
Words: 2990
Pages: 11
The deregulation influenced the air transportation market in a variety of ways. In this essay, we are giving a brief overview of how deregulation determined the emergence of new marketing strategies. Before we pass directly on the post-deregulation marketing, it is necessary to describe the situation that preceded it. Before...
Topic: Marketing
Words: 648
Pages: 2
Introduction and Background We live in a world of diversity. From one part of the world to the other we come across people of different races and cultures. These differences in most cases translate to a different worldview and therefore a different way in which people go about their day...
Topic: Culture
Words: 1350
Pages: 4
Human Resources Management or the employee workforce is considered to be the most valuable asset or the resource of any organization. The people working in any organization are the basis of its existence and they are the ones who are responsible for building its image in the society and market....
Topic: Globalization
Words: 996
Pages: 3
Introduction The external environment is a key input in any organization. Several external forces impact the organization’s behavior. There are two categories of environments that affect an organization’s behavior; these are the general environment and the task environment (Cummings & Worley, 2008). The general environment consists of external forces such...
Topic: Business
Words: 654
Pages: 2
Introduction Each report addresses certain needs of an entity. This report is particularly prepared in the interest of a bank that is planning to increase and improve their sales performance. The main aim of this report is to provide an opinion on how sales should be improved to a certain...
Topic: Banking
Words: 824
Pages: 2
C-commerce or collaborative commerce is a new development in e-commerce which means the application and use of electronic technology in almost all aspects of the business. C-commerce can be defined as “The methods, in which enterprises interact electronically to plan, design, build, buy, sell, distribute, and support goods and services.”...
Topic: Commerce
Words: 593
Pages: 2
Distribution The place is the vital aspect in the marketing mix, it is the final launch of the product in the market, and the customers are the end results in the marketing process. The distribution channels are the interconnections or the series of the network which bind the manufacturer with...
Topic: Marketing
Words: 884
Pages: 3
Introduction The purpose of this paper is to prepare a comprehensive strategic plan for ‘new’ GM Company. However, this report will discuss the vision, mission, objectives of GM, Porter’s 5 Forces, the position of GM in the BCG matrix, the grand strategy matrix, generic strategies, and so on. Background of...
Topic: General Motors
Words: 1394
Pages: 5
Introduction Selection and recruitment processes in many organizations take different forms. This includes interviews, activities and tasks, internal selection and direct appointments without any vetting. During the selection of a team leader responsible for overseeing the rest of the team, different methods may be employed. Interviews and task assignment in...
Topic: Recruitment
Words: 1360
Pages: 5
Introduction The success of any business enterprise whether it is a small scale, medium or large enterprise depends on how well its management department works. According to Lonergan (2010), project management is the process by which the management department of an organization plans, organizes, and manages resources of the organization...
Topic: Business
Words: 1410
Pages: 5
Derivatives and Risk Management in Corporate Finance In the corporate finance, there are two thematic structures to be presented in order to foster the understanding and application of management principles in the physical context. There is the use of the term derivative and the other one being risk management which...
Topic: Management
Words: 2404
Pages: 8
Introduction By the learning curve theory, it should b emphasized that the waiting time for the customers of pizzeria fully depends on the experience of the personnel to perform the direct obligations and cope with the available equipment. The paper aims to analyze the process of running a pizzeria from...
Topic: Management
Words: 552
Pages: 2
Strengths The strengths of Li Ning are strong brand image and expert system, excellent web-site and customer support. Resource-based philosophy and innovations create new opportunities for market development and brand recognition. Customers’ loyalty can be achieved through the people who are employed by Li Ning. Innovations in technology and freezing...
Topic: Management
Words: 1069
Pages: 4
Outline This case study deals with how a businessman can make his business a successful one through paying attention to the customers. The leadership skills and characteristics are described through the answers to the case study problems. The first question examines the application of leadership competency model in Andra Rush’s...
Topic: Business
Words: 1316
Pages: 5
The brand extension (also called brand stretching) refers to a marketing strategy used by firms with strong existing brands to extend to other products, leveraging on the strong brand name to capture the market. When customers feel satisfied with the quality of a certain brand and have sufficient loyalty towards...
Topic: Brand
Words: 581
Pages: 2
Outline This integration paper is a brief analysis of the topics discussed in the entire week activities. In the entire week, three related topics on leadership are discussed. It includes leadership traits, leadership and management and leadership requirements. The importance or value of these topics in my personal and professional...
Topic: Leadership
Words: 904
Pages: 3
Executive summary External environment analysis helps identify the opportunities and threats prevailing outside the organization. The company J. M. Smucker is headquartered in Ohio, in North America; it was established in 1897. It is a globally known company that manufactures and distributes food products mainly related to desert items, spreads...
Topic: Business
Words: 1287
Pages: 4
The Coca Cola Company has been in place since the 1800s. It has been one of the most dynamic and growing companies of the modern business world with a brand name that is highly valued and recognized in most parts of the globe. The Coca Cola Company sported a product...
Topic: Coca Cola
Words: 2399
Pages: 9
Outline Research has been conducted on the comparison of ISO 9000 and Baldrige awards. ISO 9000 is a standard for quality management systems by organizations for better performance. ISO 9000 works on five categorized frameworks for assessment. And the Baldrige award has been created by the U.S congress for evaluating...
Topic: Award
Words: 1045
Pages: 3
Introduction TQM is the implementation of very comprehensive management techniques with very organized and structured approach to constantly improve the quality of products from continuous feedback from customers. Impact of Globalization on Quality There are several ways to ensure that information technology (IT) has been implemented into a business process...
Topic: Globalization
Words: 1172
Pages: 4
Business strategy According to welcome to Tesco plc: our strategy (Anon., 2009), Tesco has adopted a comprehensive business strategy which entails attaining consistent growth and increasing the scale of operation into the international market. The business strategy also entails attaining a competitive edge in terms of human resources. This strategy...
Topic: Business Strategy
Words: 923
Pages: 3
Introduction Marketing communication, with respect to the marketing mix, is one of the pillars of product and service promotion. In its simplest terms, it refers to making decisions on the most appropriate ways to communicate with consumers in a bid to foster product awareness, knowledge with respect to distinct features,...
Topic: Business
Words: 1000
Pages: 4
Factors Affecting Internationalization of Bicycle Company The need for internationalization of companies began when firms saw the necessity to increase their export efforts due to the declining domestic consumptions (Andersen, 1993, p.209; Athukorala, 1995, p.2). However, their continued experience on the international markets exposed several challenges that impacted on their...
Topic: Bicycle
Words: 2245
Pages: 8
In any organization – modern or contemporary – there are managers. These managers are the elements that keep the organization’s engine running. Therefore, these managers have functions that can be broadly described through the POLC model, which is planning, organizing, leading, and control. Every manager has to perform all these...
Topic: Leadership
Words: 1149
Pages: 4
Introduction Conducting business in a foreign country comes with numerous challenges. The main reason is the fact that countries possess divergent orientations on various aspects that directly or indirectly affect the way businesses are conducted. Not taking close consideration to some of the unique attributes in every country can potentially...
Topic: Business
Words: 2249
Pages: 8
Executive Summary Dubai’s meteoric rise in the Gulf region is well known all over the world. The construction of state-of-the art hotels and skyscrapers fill headlines and business magazines from every corner of the globe. A company called Dubai World Trade Centre was able to capitalize on the early success...
Topic: Business
Words: 4894
Pages: 18
Introduction The managerial approach to business stresses the problem-solving and decision-making responsibility of business managers. This method emphasizes their ability to make decisions and solve business problems in a way that enhances the objectives of the whole corporation. The business manager is a specialist in managing markets and business resources;...
Topic: Management
Words: 1975
Pages: 7
The modern world is abounding with different companies and firms. These companies, firms, and factories produce different goods which they supply the markets with to please the consumers. These firms are also different in their infrastructure and the way they run business, what company politics they lead and how they...
Topic: Boeing
Words: 571
Pages: 2
BCG matrix is a portfolio matrix that was designed by the Boston consulting group. It introduced the idea that a company’s business can be evaluated and plotted using a 2 by 2 matrix. It has two horizontal axes which show market share and a vertical axis that represents expected market...
Topic: Boeing
Words: 570
Pages: 2
Motorola has endeared itself to the cause of making and marketing electronic and electrical communication equipment and mobile technology for the last eight decades. With a plethora of awards and accolades from all quarters, this global company clocked US$ 30.1 Billion during fiscal 2008. It is one of the big...
Topic: Management
Words: 619
Pages: 2
Key Concepts of Organizational Design Organizational design has a profound effect on the way work flows in an organization, it can hamper or improve decision making, communication and hence motivation. The paper shall look at various elements of organizational design and how these reflect upon a company. Importance of Organizational...
Topic: Organizational Design
Words: 1999
Pages: 6
Introduction Personal or professional, decision-making is always tough and requires step by step approach. Before making a decision, different alternatives are considered and they depend on the importance of the decision to take. After finding different alternative solutions, they are analyzed to choose the best alternative (Mellers, Schwartz, & Cooke,...
Topic: Business
Words: 1790
Pages: 7
Job Analysis support in pay decisions Job analysis involves collecting information that describes the characteristics and requirements of a certain kind of job. This information may include the required skills, experience, personal behavior and specific duties to be performed among others. It is through the data collected during job analysis...
Topic: Management
Words: 1269
Pages: 5
Organization design is a process of creating roles and designing reporting relationships in an organization. It is a guided process that integrates people and technology within the organization management and is aimed at improving the collective responsibility in the handling of duties thus ensuring success in achieving set objectives (Roberts,...
Topic: Management
Words: 1342
Pages: 4
Introduction Leadership can be described as the art of inspiring or moving people’s interests in performing a certain job with a common motive of achieving a set objective or goal. It’s concerned with the capability an individual has in influencing other people to commit their efforts in succeeding in a...
Topic: Leadership
Words: 3302
Pages: 11