11418 samples of this type
Introduction The essay describes Ericsson, a Swedish multinational company, and its organizational culture. Notably, Ericsson was chosen for the study because it is one of the leading companies in the telecommunication industry. Moreover, it has an attractive corporate culture that deserves to be examined. Therefore, the paper includes discussions on...
One of the main reasons for communication failures is insufficient awareness of the other’s culture and traditions, lacking background knowledge, and intentions to learn it. An accurate translation can improve the brand message and convey the desired meaning. However, some companies, such as Target Corporation, already have an established negative...
For small and medium entrepreneurships (SMEs), surviving in the environment of global competition, where organizations of a much larger caliber utilize all available strategies in order to retain their influence and power, is a massive challenge. For “Wish You Wood,” the decision to partner with Amazon seemed like a stroke...
This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products. The report contains comprehensive marketing information, including situational analysis explained based on internal factors, competitors, PESTLE and SWOT analyses, new product summary, marketing objectives, promotional strategy, market segmentation, and marketing mix....
The Just-In-Time inventory approach, commonly referred to as JIT, has been adopted by a number of successful companies worldwide. It is a somewhat recent development in operations management that ensures labor, goods and raw materials arrive at the premises exactly when needed for the production process. For the purposes of...
Introduction As technological and economic systems develop around the globe, many manufacturers, producers, and suppliers have entered the market. In other instances, large companies have taken up the smaller companies, making the market more competitive. ABB Motors and Mechanical Inc. is one of the companies that have a significant share...
Walmart Inc. is one of the world’s largest retailers, which weekly serves 260 million people (Leggate, 2019). It is crucial for companies of this size to ensure that their operational planning and scheduling are at the highest level. Operations planning involves creating short-term goals and milestones, which are necessary for...
According to predictions, organizations and people will increase the world’s data to an unimaginable 44 zettabytes soon. Furthermore, 80% of this data will be unstructured, while around 60% will be copies of the original information (Mohamed, 2017). Before introducing changes at Siemens Healthineers looked diverse, unstructured, and hardly could be...
Due to the COVID-19 pandemic and consequent regulations to reduce its spread, many countries have had to implement restrictive measures on people’s freedom of mobility. One of such measures includes regulations and recommendations that aim at reducing the number of people who physically attend their workplaces. In other words, governments...
Economic factors play a significant role in making decisions and guiding one’s business. These factors are related to goods, services, and money. Despite their direct impact on businesses, these variables relate to the financial state of the economy at a higher level, whether regional or global. The purpose of this...
Workplace sexual harassment is a safety issue because it leads to lasting mental and physical health problems. For example, women who have been victims of sexual harassment at their place of work have a higher likelihood of developing high blood pressure, which exposes them to the risk of heart attack,...
Causes ChassisCo was Toyota’s suspension cradle supplier and they worked successfully in two projects until 2004. After successful launches of Suprima in 1997 and Responsa in 1999, Toyota decided to engage the company with another project, Suprima 2003. However, this project did not achieve expected success as it registered poor...
Introduction The newspaper industry has existed since the 16th century and has evolved with time. Newspapers began by being the most accessible and affordable source of news back in the days. However, the digitization of news has changed the world of the newspaper today. Observer Centric Company covers local news...
Introduction In the field of business, communication is an integral process that defines how information is gathered, analyzed, and delivered. An individual has to be ready to work hard to achieve a number of goals. Some of the most crucial tasks are to make sure that enough skills are defined...
Introduction Military training and experience are systematically known for creating highly efficient, cohesive, and resilient organizations which is the national military and its units. In the post-9/11 era of regional conflicts and short-term deployments in global anti-terrorism efforts, veterans often find themselves entering the labor force, with the experience often...
Most workers in different industries are members of labor unions, which they use as a tool for ensuring better payments and working conditions. While unionization has several benefits for both employees and employers, it is also associated with various disadvantages. Unionization ensures higher wages and greater equality for the employees....
Introduction Creating a small business requires preliminary insight into various business characteristics essential for the organization’s success. Establishing a private company can prove to be especially beneficial to an individual knowledgeable of the primary traits of such economic involvement (Burns 99). In this work, a personal business plan for a...
Generation Gap: Definition It is quite rare that a workplace setting is represented by one generation. Instead, most companies have a mixture of generations collaborating as a team. In the contemporary corporate environment, the presence of four generations (Baby Boomers, Generations X-Y, and iGen) is a common occurrence. Herein the...
United Airlines is one of the largest airline carriers in the world, which nevertheless faces certain problems concerning its reputation. For instance, in 2017, a man was taken by force from an overbooked United Airlines plane for refusing to give up his seat (Zdanowicz & Grinberg, 2018). Thus, the company...
Leadership is the act of guiding a group of people based on a certain chain of command. Though there are various management styles or approaches, the choice depends on the work setting (Jin et al., 2017). For instance, the leadership style employed in the army may be different from that...
Introduction Apple Inc. is a leading and most valuable technology-based corporation, a trendsetter within a modern innovation market. The company is known for building its prominent history and fortune on the grounds of innovation that significantly transformed humans’ digital experience of their daily lives, starting from the personal computer revolution...
Introduction Apple and Microsoft are the two major companies and competitors in a computer industry. Today, an Apple versus Microsoft topic is a common debate among customers, who ask the following questions: Which computer is better: Mac or PC? What are their advantages and disadvantages? Therefore, it is important to...
Abstract The paper provides a detailed overview of cross-cultural leadership and management in the workplace, in an effort to better signify the need to embrace acceptance and diversity in treatment of employees. The importance of working and adapting to modern challenges in treating one’s employees was stated, and the particular...
The author selected Samsung Galaxy S21 5G and iPhone 12 and gathered related qualitative information to understand how consumers go through the different decision-making process stages before acquiring a product. Samsung Galaxy S21 5G is a new smartphone by Samsung and the most advanced in the Samsung Galaxy S series...
Scenario 1: Turnover Issue in the Human Resource Department The company aims to analyze the high turnover issue that the human resource department faces and arrive at a solution that will solve the problem. As a problem-based approach confined to a specific area of the company, the safest option is...
Introduction This paper is a personal leadership experience analysis of my encounter with a community-based organization where I worked as an intern in 2018. The organization faced serious management challenges triggered by the decision to focus on gender dynamics in the community. The organization’s primary objective is to alleviate poverty...
Introduction At present, Toyota faces challenges caused by production globalization, market development, and increasing product complexity. In 2009 due to a pedal problem, Toyota recalled millions of automobiles because of unintentional acceleration and inability to manage the crisis. A quality problem for a brand that has been renowned for its...
Konigsbrau A.G is a corporation based in Greek, it produces premium beers, and its worldwide sales were estimated to 2.6 million US dollars. By the time its director was Mr. Wolfgang Keller, Konigsbrau was one of the companies that enjoyed recognition in the whole continent as it was the best...
Gurau and Ranchhod in the article “International green marketing: A comparative study of British and Romanian firms,” written in 2005 discussed that the most basic idea in green marketing is to promote one’s product or operation, so that one’s consumers will know that the company and its products are environmentally...
Introduction The purpose of this report is to evaluate Under Armour’s marketing communications and formulate a strategy and a plan for their improvement. Due to the current circumstances, the company’s sales have declined despite their prior steady growth. Moreover, there are indications that its marketing may have become inadequate before...
Customer service can be defined as the advice or assistance an organization gives to individuals who sell or buy its products. This entails reliability, attitude, accountability, knowledge, skills, communication, and efficiency (Melander, 2018). These services help customers to have an enjoyable and comfortable experience with the company; therefore, build trust...
China Noah Corporation The reason why companies hedge against foreign currency risks is to protect themselves against loss of business value. China Noah has a different form of foreign currency exposure due to transactions involved when dealing with international customers and suppliers. This exposure arises when China Noah has entered...
Strategic planning is one of the most important approaches to the development of any organization. Having a strategy is especially crucial for a healthcare institution, as the increase in services’ quality allows them to improve patients’ health and creates a competitive advantage. This paper will determine a small privately-owned hospital’s...
Introduction A strategy is a plan of action by an organization on how it intends to achieve its goals with the aim of profit maximization. It could happen due to the events or the happenings in the market. The emergence of a strategy might be as a result of interaction...
Introduction To avoid conflicts of interest, comply with the set laws and standards and bring credit to the profession, the contact managers are expected to hold a specific code of ethics in line with the profession. The skills and competencies needed vary depending on the details of creating and administering...
Introduction World is becoming complex though the technology has been keeping its effort continuously to make the life easier. People are now living in such an environment where everybody is busy to run the life in a higher status then the existing. In these busy days, the people have no...
Introduction The Chinese market is earning increasing recognition for offering unlimited opportunities to global corporations, spurring massive inflows of foreign direct investment. This trend is attributed to several socio-economic and political developments in China, including increased adoption of the rule of law, sound institutional reforms, and high research and development...
Introduction Leadership is a powerful strategy that helps managers guide their followers to complete their roles efficiently. The implementation of desirable styles guides employees to collaborate, become more involved, and focus on the outlined organizational goals. This discussion gives a detailed analysis of transformational leadership and reaction to the article...
Jack Welch’s book, titled “Winning”, provides a framework of qualities required for the success as a business leader in an enterprise. These qualities include the necessity of a strong mission and concrete values, the absolute necessity of candor, the power of differentiation, and giving value to each individual, respecting their...
McCallum makes the case that business schools are currently too focused on leadership to the exclusion of its counterpart. They aim to attract ambitious applicants who are hoping that by developing their leadership ability, they will be recognized and eventually reach an executive position. To that end, schools are making...
Developing Stress Management Programs The effectiveness of stress management programs depends on such factors as income and poverty levels in the society, among others. Researchers have undertaken studies on stress that negatively affects the destitute rural regions of South Africa. According to Crouch (2008), incapacity confronts poor people with distressingly...
Causal and Moral responsibility Causal responsibility is simply a descriptive sagacity of responsibly. Under the causal responsibility, intention or agency is not imputed to the actual cause of an action. Thus, Causal responsibility does not carry any implication of blame or praise in an action. The causal responsibility is inclined...
Preamble The objectives of this research report include providing the careful cultural diversity audit of PwC based on the materials from the Website of the company and other sources and identifying the possible improvements required for enhancing the internal cultural diversity of the company. The report consists of the introduction,...
Various groups such as shareholders, governments, employees, communities and creditors use audited financial statements of companies. Financial statements provide the potential users with a narrow insight into the strengths and weaknesses of a business. Reflectively, financial statements do not give an in-depth depiction of performance of an entity (Siddidui, 2005...
The Most Significant Prevailing Market Forces Currently, the most important market forces that may have a considerable effect on the company’s development are technology and globalization. According to Kotler and Keller (2016), these are two of the three major market forces that occupy the most prominent position in the modern...
Abstract The paper carried out financial evaluation of Tesco PLC. The company is a market leader in the UK retail industry. The retail industry is in the UK is quite vibrant and it contributes significantly to the economic success of the country. Based on the analysis in the paper, it...
Introduction This proposal covers a training plan for all employees of the restaurant. The purpose is to educate and train the personnel following the demands in the hospitality industry of 2020 and the following year. The expected result is the fully trained and properly prepared staff within a reasonable time...
Introduction Amazon is a giant retailer popular all over the world due to its powerful supply chain management (SCM). In 1994 Jeffrey P. Bezos decided to quit his job on Wall Street and start an internet enterprise out of his garage at the age of thirty. The founder wanted to...
A Brief Company Background WHSmith is a British retailing company operating a chain of shops in the UK. However, the company also has operations in India, the Middle East, Australia, and South-East Asia (MarketLine 2014). WHSmith operations are divided into two business segments. The two are travel and high street....
Description of the Business Standley’s Bakery is a new bakery store that is based in Ruston that will be primarily selling cakes and cupcakes in Ruston and its neighbourhood. Although Ruston has several bakery stores, it lacks a store that provides high-quality organic cakes and cupcakes at an optimal price....
Definition of the Problem Introduction Risk management (RM) has been defined as the process of scheduling, classifying, directing, and managing organizational conduct in order to curtail the detrimental effects of fortuitous losses at reasonable costs on the organization. Risk avoidance involves eliminating all losses associated with a particular activity, loss...
Introduction The number of families where both parents work and pursue careers is increasing. Such couples need to consider long-term goals regarding their lifestyle and distribution of housework between parents. Also, when children are born, additional scheduling is needed to accommodate all responsibilities. The primary issue is that the majority...
Introduction Project management today draws a lot of attention based on the benefits that accrue from its successful application. As business processes keep changing, a need for a defined process to start, plan, execute, and monitor these processes is necessary. This discipline normally presents itself through project management. The dynamic...
Introduction In most modern businesses, ownership and control are two distinct entities. This is because under certain circumstances, shareholders may be widely dispersed to an extent that it becomes hard for them to exert control over the management (Anechioco & Jacobs 1996). In order to ensure that the business is...
Medical organizations are complex institutions that need strong, collaborative, and comprehensive leadership; that is why I regard leadership training as highly important for health care professionals. Effective leadership skills play a central role in their ability to deliver high-quality care and improve both clinical outcomes and patients’ satisfaction. The purpose...
This paper aims at analyzing different advertisement strategies and mistakes made by businesses that lead to losses or closure. A food restaurant in the United States has been struggling to pay workers and make a profit. The business is among the poorly rated with an average daily income of less...
Introduction Self-leadership refers to the procedure of influencing oneself to develop the self-motivation and self-direction required to execute management tasks effectively. Browning (2018) identifies leadership as a nurtured or cultivated art that starts with self-leadership, which has a direct correlation with the public one. Self-leadership enhances a manager’s emotional intellect...
Visual symbols associated with the company form a significant part of its market image. As a rule, they reflect a firm’s marketing strategy and convey a particular message to potential consumers. Research indicates that a company’s logo and visual style can influence customers’ behavior, even if they are not aware...
Introduction Global investment banking is a vital component to the Coca-Cola organization due to the vast reach of the organization. Coca-Cola deals in 68 functional currencies around the world making global investment banking a key element of the organizations success. Net Operating Revenue Percent Change Year Ended 2007 December 31...
The new product development (NPD) process is critical to the emergence of new companies and the growth of existing organizations. To rationalize this process and derive the highest possible benefit from it, businesses structure it into several discrete stages, such as idea generation, market analysis, product development, commercialization, and market...
Introduction Risk management programs play a vital role in ensuring the safety of workers, patients, and any other stakeholders in a healthcare setting. Therefore, such programs should be implemented meticulously based on the provided guidelines to ensure that maximum benefits are derived in the long run. This assertion calls for...
Monopolistic competition and oligopoly are the two most common types of imperfectly competitive market structures. Since the average company has less market power than a monopoly and faces less harsh competition than implied by the perfect competition scenario, most industries fall under one of those models (Mankiw, 2020). Both cases...
Executive Summary Vision/Mission Statement Hewlett Packard Enterprise (HPE) is an information technology company focusing on software and networking. Its mission is to introduce modern technological solutions for the benefit of the community’s business and everyday life. The company follows the principles of overall inclusion and aims to create equal opportunities...
Introduction According to Chris Mittelstaedt, employee empowerment and collaborative teamwork are important elements to be considered when starting a company. His entrepreneurial path follows the need for change in his career life or business. His past professional background was instrumental when he began his company since he wished to treat...
Personal values and beliefs are of immense importance to an individual since they dictate what a person judges to be of importance or worth in their lives. Pandey and Singh (2008, p.310) define personal values as “the deepest beliefs and sentiments we subscribe to” and state that values have a...
Heineken defines its internal environment by following behavior principles, which are respect for people and the planet, competition, and safeguard for its assets. The company respects the rights of people who work for them and ensures a healthy environment in the workplace. Heineken encourages employees to share their concerns in...
Reebok is one of the most famous footwear manufacturers across the globe, meaning that the business is successful in its international activities. That is why it is necessary to identify a specific entry mode that the organization used to expand internationally. Reebok emerged in 1895 in England, but it only...
Introduction Headquartered in Leverkusen, Germany, Bayer AG is one of the largest life sciences companies, and it was founded in 1863 through the partnership of Friedrich Bayer and Johann Friedrich Weskott. The company has a wide range of products covering areas, such as pharmaceuticals (prescription drugs, specialty therapeutics, and radiology),...
Smartphones are an integral part of any business owner’s work and many employees as it allows them to contact customers, colleagues, or suppliers quickly, control work processes, and solve problems. However, there is also the idea that the use of a smartphone blurs the line between work and personal life...
It is impossible to make an organization function correctly if there is no list of the fundamental company values. In the period of the Talent Management changes (2003-2008), provided by the senior director of Maersk Group’s HR department and the head of HR, a significant meaning was attached to implementing...
Introduction A market is a system facilitating the exchange of goods, services, and information between its participants. This system is strongly influenced by market leaders, which can be a product, a brand, or a company with the highest percentage of total sales revenue. When there are market leaders, there are...
Introduction Change is necessary in the evolving business world, but only effective management leads to success. In my view, the likely root cause of Acme corporation’s organizational issues (increased turnover and decreased profitability) is ineffective change management by the HR function. The disagreements and strategy deficit at the senior leadership...
Numerous factors have all the power to influence the decision-making process of customers. While millions of people believe that the choices they make regarding different services or goods are rational, the reality is that individuals are driven by emotions determined by environmental factors. The first vital aspect relevant for the...
Introduction Every company, regardless of its size and overall performance, experiences the phase of startup, growth, maturity, and either death or revival. Each stage makes an organization face unique challenges. For the owners, it is essential to be aware at which stage the organization is because this would help to...
The oil industry works with one of the most expensive commodities in the world, and it includes a few large companies. Royal Dutch Shell is among them, being the top producer of this resource globally. The company has a long development history that implies a few modes of entry in...
Major milestones have been achieved by global perishable goods logistics, culminating in dramatic shifts in people’s lifestyles. Consumers worldwide love each bite of an apple, and each splash of roses, the comfort which is brought by the global supply chains. However, the onset of the Coronavirus has resulted in unrivaled...
A contract is defined as an institution which guides the behavior and conduct of those who enter into it. It usually occurs when two or more people, organizations or even companies make an agreement that can be enforced through a court of law and penalties may follow if the guidelines...
Forecasting is the estimation of the value of a variable (or set of variables) at some point in time in the future. Typically, the purpose of predictive calculations in an enterprise is to provide information to the planning process. Forecasting proceeds from the assumption that if a company can at...
The selected organization for this analysis is the Coca-Cola Company and the identified competitor is Pepsi. From the completed analysis, it is evident that the two companies have several departments working synergistically to ensure that the intended carbonated drinks are delivered to more customers in a timely manner. The departments...
Introduction Leadership is interchangeably connected with a vision and the capability of an individual to create and share among the employees a unified perspective regarding why certain things should be done to help the organisation achieve its objectives. This is the central and crucial factor differentiation between managers and leaders....
Executive Summary Amazon.com is a US-based multinational company specializing in technological fields, including online retailing, digital streaming, and artificial intelligence. The vast majority of Amazon.com’s projects involve inventions, research, and development, which rely on the innovation strategy inherent in the firm’s business model. The history of the company demonstrates the...
Leaders should support the values and mission of their organisations to promote them and behave in a manner consistent with these objectives. Although some people believe that leadership is an inborn quality of an individual, I think that it is a combination of skill, knowledge and understanding of the fundamental...
Operation of any business, especially a multinational one, requires thorough planning and strategizing. Policies picked by the company for any local market depend highly on different factors, and consideration of them all is vital for the successful outcome. In the framework of this paper, Heineken’s business strategy on multiple levels...
Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk...
Introduction According to Bryson (1995), strategic planning is the process of making choices. This process usually takes place when leaders need to be supported when making their goals international. This is a managerial tool that is used for the purpose of assisting the organization to perform better. In other words,...
Cinemark USA, Inc., also known as Cinemark Theaters, is a US-based cinema theater chain founded in 1984 in Plano, Texas. In 2016, its revenue amounted to $4.6 billion, making Cinemark Theaters the most successful cinema theater in the US. The three main revenue streams are ticket sales, food, drink, and...
Introduction The market competition of the modern era consists of various factors influencing the consumer. The success of a product’s market sales is defined not only by its quality, functionality, or uniqueness; a high-quality promotion campaign or brand’s positive reputation often overweight the characteristics of a given product. Such an...
Several mathematical models have been deployed in economics to help in such practices as simulation and forecasting production, distribution, and even demand and supply. According to Kronberger (2019), game theory can be described as a catchword attractive even to individuals who believe that economics and economic theories are subjects befitting...
Introduction Whole Foods Market (WFM) is one of the most productive food retail companies in the United States. Its successful development was conditional upon the inclusion of social responsibility principles in business operations. However, the situation in the food market is changing rapidly, and WFM’s future progress now depends on...
Critical Analysis of the Operations Management Challenges faced by Nissan and their Approach to overcome such Challenges. (CLO1&3) Companies come across many operations management challenges that call for the rethinking of strategies to keep them in business. The automotive industry is renowned for its significant contribution to the global economy....
Background Coffee Maker Supreme is a worldwide manufacturer of coffee making machines. The company has achieved a global reach in the past few years through its modernized web-based sales approach. The company had manufacturing plants in four different locations across the globe. However, due to the increased demand for specialized...
Introduction The high level of competition and the rapid development of the business environment significantly impact the way companies evolve. In order to justify the reasons for an investment into a company, one should ensure that the company at hand effectively responds to the social, political, and business environments, as...
Apple Inc. is one of the leading producers of IT products with its most prominent products such as iPhone, iPad, Macintosh, iTunes, as well as many other successful projects. The use of effective information systems is the company’s competitive advantage (Hwang & Chen, 2017). iCloud was developed in 2011 as...
Each person, being in society, can occupy one of two positions. An individual can either obey or hold a dominant position. A leading place is the goal of many, but achieving this status requires the acquisition of appropriate skills, first of all, responsibility and accountability. The significance of these two...
Introduction Advertising is a crucial concept in the success of the company, its perception by the audience, and the social impact that it might have. Numerous businesses launch unique, controversial, influential, and robust campaigns that can stay in the memories of individuals for a prolonged period. Nike is a company...
Iron Cycle of Growth Looking at the business cycle one is overcome by a feeling of despair that inevitable like the human body and like kingdoms there is the “iron cycle” of growth and then decay – an infallible law of Nature from which there seems to be no escape....
Introduction Many companies have relied on the performance evaluations to measure and improve the effectiveness of its processes, systems and employees. The success of any business, company or institution is pegged on its performance and just as the process of project or business management is characterized by monitoring and evaluating...
Push and Pull management philosophies The origin of the term push and pull can be traced back to supply chain and logistics management (Hugos 214). However, according to Nigel, the term is also used in marketing (76). The term describes the flow of information or products from one subject to...
When launching a business, an examination of the market is one of the major business plan constituents. However, the notion of the market consists of a number of definitions often confused. The examples of such definitions are the market segmentation and the target market. Although these terms are often misinterpreted...
Analysis Main Conclusions Stefan Kornelius analyzes the leadership style of Angela Merkel – the Chancellor of Germany. The country’s citizens go to election in a few days and in spite of her successful eight-year leadership, the Chancellor might lose the elections according to Stefan Kornelius (2013). The editor of Germany’s...
Every company’s goal is to effectively manage its resources, including products, as they move through the supply chain at the proper time, at a competitive price, and in the best quality. Supply chains bridge the gaps that occur when suppliers are located far from customers and help to eliminate the...
In the world of business, companies need to choose appropriate plans to become successful in the market. Some of such strategies are connected with customer-oriented initiatives and waste elimination practices. Toyota is the company that first introduced the lean enterprise model and Toyota Production System, and it has already proven...
Introduction The modern day world is faced with a number of challenges. In America one of the major challenges is obesity with a large portion of the population engaging in unhealthy eating habits (Man-tao 76). The risk of health can no longer be ignored and the need for responsible restaurants...
Intermodal transportation refers to different modes of transport providing the same transport services. Intermodal transportation also refers to the use of coordinated transportation of freight on a single trip. Inland water, air, railroads, pipeline, trucking companies, and ocean carriers work together to move homogeneous units to offer improved services and...
Introduction Good management is vital in any organization if it is to realize its set objectives. An ideal management system is characterized by good planning, organization, directing, staffing and controlling. If there is a failure in any of these components, an organization is bound to fail. This paper seeks to...
Abstract Despite the fact that at the beginning of the XXI century, the ford Company was at the brink of failure, with the help of Jeremy Seligman and his concept of system thinking, Ford managed not only to stay afloat, but also to remain one of the world’s leading companies....
Employees develop their knowledge, courage, and experiences through working within a profession. Essentially, the development of employees within their professions undergoes various forms of manipulations depending on the level of experiences. Researchers present four stages which employees undergo during their transformation in an organization (Noe, 2010). The four career stages...
Virgin Atlantic is a British airline that is jointly owned by Richard Branson’s Virgin Group and Singapore Airlines. The control centre is in Crawley, West Sussex, in England. Randolph formed British Atlantic Airways once Laker Airways had collapsed in 1982. Field worked together with Alan Hellary a former chief pilot...
Introduction Energy is one of the fundamental aspects of human life. Ranging from domestic to industrial use energy, it is in great demand. The unlimited demands for the energy has necessitated the innovative ideas to ensure that the supply is constant even in future. Several countries have devised mechanism to...
Introduction A business where there is a constant interaction between the customers and employees, the performance of the employees greatly influences a company’s general performance (Hoffman, & Bateson, 2010). Employee’s attitude towards their work influences how they perform. For example, the management should put more effort into ensuring that the...
Operation management is a business area whereby a business is concerned with the production of goods and services. It makes sure that business processes are very efficient i.e. using fewer resources as required and effective in regards to meeting customers’ requirements. The ten decisions of operation management are very crucial...
Introduction and Background We live in a world of diversity. From one part of the world to the other we come across people of different races and cultures. These differences in most cases translate to a different worldview and therefore a different way in which people go about their day...
Introduction Coco-cola in the current age has been synonymous with soft drinks, and they provide much enjoyment and freshness for people during leisure hours. The various enchanted experiences by the individuals had made the drink a universal brand among the soft drink industry. The coca-cola belongs to an iconic category,...
Introduction The Disney Corporation is a popular company in the entertainment industry. This report will briefly examine the history of the company and discuss its products and services. The financial position of the corporation in the last five years will also be briefly discussed. This paper aims at presenting a...
Executive Summary The marketing plan relates to Red Bull GmbH in its process of marketing Red Bull energy drink. The plan illustrates the marketing research conducted in the process of marketing the energy drink. The type of marketing research used is illustrated. In addition, the consumers and the competitors are...
Short Term and Long Term Issues Having been one of the pioneer companies in data processing, the DataClear Company was a real need in the world of software about ten years ago. The company experienced its ups and downs knowing exactly what the users wanted at the specific tie of...
The world today is very dependent on a value adding, effective and reliable supply chain. In order to gain a competitive advantage in the supply chain, a country needs to match the aspect which add value to the supply chain with a unique advantage offered by its infrastructure and ease...
Introduction Knowledge management (KM) simply refers to an area of study that promotes an integrated move towards identifying, examining, obtaining, and distributing an organization’s precise and tactic knowledge resources to meet its mission targets. It involves leveraging knowledge to optimize managerial efficacy and competence. On the other hand, knowledge management...
Introduction Moral side of relationships between an employers and employees provides a pivot for further firmness of the company. This statement invigorates a newbie at the workplace to follow the features of trust and loyalty to an employer. However, there comes an objective as for the validity of such kind...
A company that arranges its products, services and activities such that they are pertaining to the demand and needs of the consumers is called a market-oriented company. On the other hand, a product driven company is one that makes interesting and intriguing products. It is believed that for a company...
Case study (BP’s workers) This case study is about BP’s Texas City refinery which is the third-largest oil refinery in the U.S. It is regarding the safety of the workers. There was an explosion in the Texas City refinery in 2005, March. The government investigated the causes of a blast...
This paper discusses the topic of brand repositioning in a car industry. The methods through which a brand can be repositioned have been discussed which will be decided according to the desires and preferences of the customer. Brand repositioning can be defined in two different ways. They are as under:...
In the Alan Louis case study, the analysis of research data indicates a serious need for marketing. This is indicated by the fact that people who have received services from Alan Louis General and people who have never enjoyed their services have very different opinions of their services. The need...
Introduction SMEs refer to the small and medium sized enterprises in the business world. They belong to the urban and the rural settings respectively. For a business to grow and prosper well, it has to involve itself in a number of activities. These activities are normally referred to as business...
In the troubled days of economic crisis and recession the only way companies have to survive economic uncertainty is by making good use of business “performance management”. Arguments The decision making process used by companies has turned to have little, if none, value for the present situation of crisis that...
Would firms increase their revenue if they were to lower hearing aid prices? Evaluate the situation by doing a critical analysis? When the price of a product increases tremendously the demand for that particular product tremendously decreases. The given situation is that the firm wants to maximize its profit by...
Executive summary The marketing plan entails a marketing strategy for Red Bull energy drink. An overview of the external environment in the energy drink industry is given. The competitive challenges in the market are identified and hence the importance of developing an effective marketing strategy. The firm’s mission statement in...
Introduction Delegation of leadership is viewed as an essential tool for attaining improvement in operational performance of subordinates. Employees interested in responsible and challenging position can be motivated through effective delegation of leadership to them. Delegated works seem to be enhancing the operational performance of the employees. “Delegation is a...
The aspect of sustainability is a major factor in determining the success of a business enterprise; it determines the ability of a business enterprise to develop intelligence measures which can be used in the analysis of opportunities and threats likely to affect the operations of the business. The aspects related...
The business market consists of all the companies that purchase goods and services to reproduce them or generate other products or services that are sold, rented, or distributed to others. On the other hand, consumer markets are directed towards individuals and households. In light of this, business markets require separate...
As a Tem Leader, what could you do to help a multi-national team work more effectively than a domestic team? What major problems might occur and how might you best handle them? Cross cultural conversations have become the basic pillars of the global business success or failures. At workplace, it’s...
Sustainable development in business environment helps modern companies to improve their performance and increase profitability. Marketing companies are usually described and discussed under steady-state conditions. Their structural forms and processes are determined, including such concepts as line and staff relationships, the division of responsibilities and authority, and group charts. Equally...
Introduction Many companies in the world are using internet-based systems that are cheap and simplify the information management process by removing the complexity, which makes the organisation more responsive and as result organisation generates more profit through revenue and saving. In addition, companies are trading together in electronic marketplaces and...
Abstract This paper defines the importance of brand loyalty as a desirable outcome in the total marketing mix and personifies brand bonding in the case of a college student who cannot live without Coca-Cola. A refreshment needs to be created by advertising, demand for Coca-Cola grew via an unusually fortuitous...
Introduction Strategy mix is essential for developing a company. Without accurate retail strategy no organization can work. Location, operating procedures, goods and services offered, pricing tactics and various promotional methods are very essential factors for development of a company. This is the age of survival of the fittest. In a...
Business ethics is the business way of doing things within its environs and when interacting with the world as a whole, or with a single customer. Good and admirable business ethics should be observed in every business, some businesses have been fined for not following their intended business ethics (Brennan...
Choosing what position to take in the market in which a business function is an extremely important part of a company’s strategy. Michael Porter identified three basic strategies which cover the range of positions that a business can take to compete in the market. These three strategies are Cost Leadership...
Introduction Information Management has become a commonly used word in modern management enterprises systems and has gained lots of advantages over its usage in selected firms. Information management is defined as “the acquisition, recording, organizing, storage, dissemination, and retrieval of information. Good information management has been described as getting the...
The role of social marketing image in the spheres of business and social life functioning is presented through the promotion of strategic marketing planning process and other concepts leading to considerable environmental changes in the society. It is necessary to investigate the planning of change agencies and social marketing peculiarities....
Life of people is full of mutual relationships which then define the roles of the people in the community and the further implementations of their talents and abilities. Such approach tends to realize the levels of different people in social, financial and at least societal attitude. Though, the concepts of...
This research paper discusses the methods and results of managing ethics. It is therefore divided into: Author’s Statement Abstract Introduction Methods of Managing Ethics Results of Managing Ethics Discussion and Conclusion Abstract Managing ethics in an organization has numerous benefits to both managers and leaders of that particular organization. The...
Abstract The small businesses are normally faced with a lot of issues; taxation, labor, government regulators and unions, management and issues of environmental concern. Operation costs are increasing due to taxation while labor laws are always enforced by the government and unions into which they belong; these unions and government...
Introduction The merger of two companies with different organizational cultures inevitably creates difficulties for the manager who has to adjust his or her leadership style to the needs of the corporation and regulate workplace relations among employees. In this case, we are speaking about the fusion of two departments which...
Acknowledgements This paper is result of work of the number of people among whom I would like to thank the public relations department of Sakhr Software Co., the officials of Sakhr Software Co. who facilitated the conduct of my research in their enterprise, and the scholars whose research works I...
The organizational structure of an enterprise can be affected by a great number of factors, such as marketing strategies, operations, human resources, and others (Bateman& Snell, 2008). Provided that we are speaking about Ford Motor Company we should first speak about operations. As a representative of the automobile industry, Ford...
Introduction The psychological contract between the employer and the employee can be understood as an unwritten agreement, the formal definition of which can vary, but mostly revolve around expectations and beliefs regarding terms of an exchange agreement between the employee and the organization (Maguire, 2004). Accordingly, the agreement is not...
Managers and business organizations invest in information technology and systems because such strategies provide real economic value to the business. The decision to implement or sustain an information system presumes that the profits on this investment will be higher than that of other assets. These higher profits can be expressed...
Introduction Several scholars have had their share of contributions to the field of strategic human resource management. They have tried to point out the different factors that play an important role in the ensuring of an efficient Human Resource Management strategy. Among those whose contributions have stood the test of...
Integrated marketing Communication refers to a general approach to marketing. This is aimed at ensuring that there is uniformity of message with the corresponding use of media. It involves the use of online and offline marketing sources. Online marketing channels comprise websites, e-marketing, internet TV, and blogs. Offline channels include...
Introduction This study refers to the market environment in foreign countries to promote teambuilding activities in order to implement a white water center in Montreat. Under this study, the market environment of a foreign country (Japan) is considered to analyze the potential market opportunities and threats. The following is detailed...
