China’s Live-Streaming E-Commerce Model and Consumers

Abstract Compared to traditional e-commerce, the live streaming e-commerce model can provide consumers with a more direct and authentic buying experience, encouraging them to make purchases sooner. Recently, live streaming e-commerce has become a new channel for business development. This study looked at five aspects that influence consumers’ behavior under...

The Zappos Firm’s Organizational Culture

A positive corporate culture is pivotal to any organization concerned about its employees, clients, productivity, and public image. Strong leadership and a growth mindset are essential components of a company’s ethos (Tuleja, 2022). In this regard, Zappos is known for its unique and inclusive working environment that can be considered...

Caterpillar: Key Findings, Recommendations, and Rationale

Introduction Caterpillar Inc. is presently one of the leading manufacturers and marketers of both building and mining equipment in the world. The company has operations in most regions across the globe, including Europe, Africa, South America, North America, and Asia. The use of sustainable goals, vision and mission statements, and...

Managing a Company’s Internal Operations

Introduction Managing the internal operations of the company is the key to a company’s success. Good corporate leadership is a crucial internal factor for identifying the firm’s prospective opportunities and risks. Organizational structure, as part of administrative processes, is a critical component for the effective development of business strategy. Effective...

Vitro Sociedad Anonima and Corning Inc. Joint Venture

To maintain a competitive advantage, two companies focused on the production of glass-related items have established an alliance that was meant to benefit them both. In fact, Vitro Sociedad Anonima and Corning Inc. supposedly shared similar corporate values and business strategies, which implied that a great joint venture could be...

Compensation Package for a New Expatriate Position

Introduction As the new head of human resources at Java Corp, a homegrown cold coffee and tea business, a qualified individual needs to fill the executive director role in the soon-to-open office in London, England. This will be a two-year assignment, and there is a need to plan for a...

The Future of Internal Communication in Business

Businesses now work in a world that is getting more complicated. The corporate world is more unpredictable than ever and is rapidly evolving. This situation presents problems and possibilities for firms’ communication processes. Building an engaged, dedicated, and happy staff and keeping talent is crucial for firms to keep up...

Apple’s vs. Walmart’s Organizational Leadership Strategy

Introduction Organizational leadership is a multidimensional position that requires skill in budgeting, timekeeping, and an awareness of the institution’s goals and principles. It involves a wider range of responsibilities than conventional management. In addition, corporate governance promotes the core purpose, sets the comprehensive strategy, and motivates individuals to use their...

Salesperson: The Crucial Skills

Modern times are characterized by the appearance of an increasing number of trading companies, as well as a significant increase in sales specialists. Although there are more and more sellers, there are not so many specialists among them. Professionals need to have several skills that will help them achieve significant...

Internal Influence on Walmart’s Corporate Strategy

Corporate strategy is a continuous process of establishing a business’s value, setting goals for profits and growth, and training employees to achieve them. It is different from business strategy in that it is concerned with cost leadership, differentiation, and focus approaches rather than just competing in a market. Product, personnel,...

EXTRA Energy Drink Company Limited’s Marketing Plan

Executive Summary The marketing plan comprises the marketing strategies for EXTRA energy drink Company Limited, located in Texas-USA. The company’s mission and vision statement have been analyzed in the introduction section—an overview of the external and internal environment of the company by analyzing the PESTEL and SWOT. Furthermore, a review...

Developing an Expansion Plan for the LEGO Group in India

Introduction Expansion is the most fundamental element which constitutes growth and relativity to success. Its growth and expansionism strategy have mainly relied on innovation and creativity in its operation. As part of its expansion, it has adopted brand-related Innovation (Xiaohan, 2020). The LEGO Group has been on a soundtrack in...

Apple Inc.: Challenges in the Asian Region

Introduction The Asia-Pacific area is one of the world’s developed and fastest-growing economic regions. It has evolved as a crucial site for numerous multinational corporations, offering a broad range of benefits and prospects over the last decade. The introduction of Apple in the region has enabled realization of major challenges...

Argos and eBay Firms’ Talent and Knowledge Management

Introduction eBay Inc., a leader in payment, is a global commerce platform established in 1995 in San Jose, California. It connects millions of sellers and buyers (Kassem 2022, p. 1). They accomplish this by using GSI, which enables e-commerce, digital marketing, and multichannel retailing for multinational corporations (Zarra et al....

Apple Inc. in the African Market

Introduction International business is a unique civilizational phenomenon due to its scale and nature. Every year the concept of domestic business becomes more challenging to separate from the global one for marketing specialists and economists (Peng and Meyer, 2016). Markets are constantly intersecting, and their players are tirelessly looking for...

The Qatar Airways Company’s Organisational Change

Overview of the Company – “Qatar Airways” Qatar Airways is one of the youngest but dynamically developing companies serving six continents (Al Baker, no date, para. 1). Today, the firm is a leader in its industry, having many well-deserved awards, outstanding achievements, and, indeed, global brand recognition not only within...

Apple Inc.’s Environmental Sustainability

Abstract Environmental sustainability describes a situation in which the relevant authorities may address the conditions imposed on the environment without compromising the ecosystem’s potential. Through the above efforts, populations can survive appropriately now and in the future. Due to a considerable amount of information pointing to genuine transformations in the...

Researching and Analysis of Survey Methods

Surveys are one of the most common research methods that allow directly getting information of a different nature from the respondent. The survey belongs to the group of quantitative methods, which makes it possible to apply various mathematical methods to analyze the results obtained (Glastonbury & MacKean, 2020). The instrument...

Magna and Linamar Corporations’ Risk Analysis

Risk Analysis Operational and Market Risk At first, the operational and market uncertainties of both Magna International Inc. and Linamar Corporation are visible upon reviewing the annual reports management discussion and analysis section. Regarding systemic risks, there were foreign business problems that impacted the business operations of the two companies....

The Coca-Cola Company’s Diversity and Inclusivity

My personal definition of diversity is the unification of people from different cultures, ethnicities, religions, or any other distinctive backgrounds or criteria that results in cooperation and mutual benefit for all members of such a group. In my opinion, such a description should be utilized over the others because it...

Apple Inc.’s Business- and Corporate-Level Strategies

A business-level strategy is an approach that that aims to identify how a company should compete in each of its divisions. Corporate-level strategy, on the other hand, is an organizational plan that aims to define what type of business a firm should or intends to be. As such, the present...

Amazon Go in the UK and Threats for Small Business

Strategic marketing is aimed to define the target audience, long-term policy in pricing and assortment formation, style in negotiations with suppliers and customers – the threat of competition develops this phenomenon of strategic marketing. The main problem and purpose of the report is the possible threat of entry into the...

The Importance of Effective Warehousing in Mining

Business organizations currently must have an effective warehousing and inventory management system for manufacturing equipment within the mining industry. Choosing the best methods for storing, supplying, and purchasing is crucial for quality and reliability in inventory management. Individual item criticality, which explains how important a component is, should be taken...

Nike: Social Media Marketing Campaign

Nike’s social media inclusion campaign is a way for the company to contribute to the development of a more accepting society that embraces diversity. As the company is one of the biggest brands in the clothing industry, has a massive following and brand loyalty, and is known worldwide, the social...

Horizontal and Vertical Audits in Management

Introduction Different types of audits are capable of addressing the varying needs of an organization. In particular, horizontal and vertical audits exist to perform their unique types of analysis, capable of supporting a company in its growth and sustainable development. Vertical and horizontal analysis complement each other, allowing managers to...

A SWOT Analysis of the Nokia Company

Introduction One of the world’s most well-known manufacturers and sellers of mobile phones is Nokia. The organization employs more than 102,000 people across its sub-stations in 130 countries. In addition to producing mobile phones, Nokia also provides a comprehensive selection of other telecommunication services. The Fortune Global 500 ranks Nokia...

Alibaba Holding Group Limited Company History

Alibaba Holding Group Limited, better known as Alibaba.com, is a Chinese multinational technology business founded by Jack Ma. Since its inception in 1999, the firm has specialized in e-commerce, retail, the internet, and technology (Zhao, 2022). The company’s headquarters are in Hangzhou, Zhejiang, and it offers business-to-consumer (B2C), consumer-to-consumer (C2C),...

Strategic and Program Evaluation in Healthcare

The constant increase in healthcare costs associated with the emergence of new medical technologies and medicines, as well as changes in the structure of morbidity and demographic problems, is a global trend nowadays. Holden et at. (2021) emphasize that “this evolution is accompanied by new challenges to deliver safe, high-quality,...

Time Management: Mobile Application

Introduction It is important to note that a key part of one’s entrepreneurial competence involves an ability to properly spot and identify a critical problem or need, which requires addressing in a business-related fashion. The given problem identification and business venture proposition assessment will primarily focus on time management improvement...

Performance Evaluation Process

Performance evaluation is the process of assessing an employee’s performance systematically. The procedure should be productive and formal to measure the worker’s job and results based on their descriptions. It gauges the value the employee adds to a company in terms of increased business revenue compared to the set standards...

Connection of HRM and Legal Environment

Introduction HRM is highly affected by the legal environment in which it operates. HRM follows the rules and regulations of its organization. The most significant laws and regulations affecting HRM are those related to equal employment opportunity (EEO). Various laws were passed; however, only in 1964, with the passage of...

Retail Objectives for the New Company

In the case of a new company, it is recommended to focus on attracting new customers and selling more to existing customers. Therefore, the company should focus on Marketing and Advertising and Sell-up strategies. To raise the sales volume the company can focus on advertising, marketing, or republic relationships with...

The Nestlé Firm’s Market Share and Profitability

Executive Summary Considering the company’s success in the market, Nestlé continues to encounter internal and external hurdles that it must conquer to achieve its objectives. However, market dynamism made Nestlé company accept change and develop products appropriate for its clients while sustaining the standards of its basic brand variety (Singh...

Analysis of the Coca-Cola Company

The Coca-Cola Company is a multinational company with its headquarters in Atlanta, Georgia, in the United States. Founded in 1892 by Asa Griggs Candler, the corporation operates within the carbonated soft drinks (CSD) and beverage sector while serving billions of customers across the globe. The company brand positioning has transformed...

Walmart Supply Chain Changes Role

Introduction Walmart has been a dominant force in the United States for the last 58 years. From the beginning, it has been able to time the market and execute new supply chain changes that have helped put it a step ahead of its competitors. Walmart has only ever had one...

Code of Ethics in Food Tracks Business

What it signifies to dine out is changing, thanks to food trucks. A transformation in the way that food is prepared and enjoyed can be seen in the vast development in the prominence of food trucks. And the upheaval that the market sector has been going through concerning the existing...

The Relationship Between Internal and External Customers

The article “Internal Customer in the Management of Sports and Recreation Company” by Widawska-Stanisz (2021) was published in the source called the Journal of Physical Education and Sport. In this work, the researcher seeks to find a relationship between the activity of sports sector employees who are internal customers with...

Impact of Online and Traditional Shopping on Society

Shopping has become an integral aspect of modern life. According to the rise in popularity of the internet, the development of online shopping turned the process from a necessity into entertainment and stress relief. The shift in consumer culture brought new possibilities but also unknown risks. While traditional shopping offered...

Leadership and Change Portfolio: Ooredoo

Ooredoo, a Qatari multinational telecommunication company, was founded in 1987 as a telephone exchange company and is today one of the largest communication operators in the region, with operations spanning 16 countries. It offers its over 115 million customers mobile, digital, fiber, and broadband services. The company is publicly listed...

Gucci: A Portfolio of Digital Marketing Instruments

Deployed Digital Marketing Instruments The RACE goals, which stand for reach, act, convert, and engage, are actively employed by the Gucci brand to attract more young clients. Indeed, to reach more millennial and generation Z consumers, the company carefully plans the design of the apparel and cautiously chooses ambassadors to...

7-S Framework Organizations Assessment Tools

Abstract Organizations apply a range of tools to analyzing their performance, measuring its current quality, and identifying the necessary improvements. Among those are the 7-S framework, the balanced scorecard (BSC), the SWOT paradigm, and its PESTLE equivalent. Using each of these separately enables resolving particular issues but leaves gaps, for...

Quantitative and Sampling Methods in Marketing Research

Definitions of Variables IVs The independent variables in this study are the age and employment status of the participants. The differences in the chosen age range are insignificant, and young people of all ages equally often use food delivery apps. In addition, employment status presumably has no effect on satisfaction...

Tesla Inc.’s Corporate and Competitive Strategy

Introduction Companies’ corporate and competitive strategies determine how well they will operate their respective markets and compete with other players. Tesla Inc. is an automobile manufacturer that competes with other large firms that have been in the market for decades, such as General Motors Company and Bavarian Motor Works (BMW)....

The Pfizer Firm’s Vertical and Horizontal Analysis

Introduction Vertical and horizontal analysis are essential components in analyzing financial statements for the company; both vertical and horizontal analysis presents a significant source of information about the company’s performance for internal users. Therefore, the forms of analysis are used by management to identify issues in the company’s accounting and...

The Success and Failures of Startups

Introduction A startup is a newly established business seeking to grow into a large enterprise or conglomerate. In this case, startups may either fail or succeed depending on the circumstances within which they operate. Some factors that make startup businesses fail include lack of good mentorship skills, mixing friendships with...

Analysis of Lean Production Theories

Introduction Regardless of whether it is a business or another field of activity, any deal requires sufficient attention and time spent on success. Moreover, a well-chosen approach allows you to succeed exceptionally quickly and cope with the task quickly to be productive and effective. However, there are many ways of...

Decision Efficiency and Effectiveness in Company

Introduction There are some metrics concerning decision-makers’ performance and decisions themselves: efficiency and effectiveness. As a rule, decision efficiency is defined by the number of resources consumed in a decision-making process. Such resources may include time, during which all advantages and disadvantages are considered, money, which decision-maker is paid for...

The Leadership Gold Book by John Maxwell

Good leadership is a crucial skill that is always needed to make a difference. It has the capability of increasing an organization’s profitability well as positively impacting the lives of numerous individuals. Therefore, learning more about leadership makes a difference in individuals’ lives and helps them to impact other people’s...

National Office Machines and Nippon Cash Machines Merge

Major Issues in the Case Study The merging of National Office Machines (NOM) from the United States and Nippon Cash Machines (NCM) from Japan brings two different cultures together with contrasting marketing strategies. The two significant problems that result from this partnership include: the problem of the ideal compensation plan...

The Pre-Writing Process in Business Communication

Introduction A business report is a formal document designed to guide managers and policy-makers in organizations toward making informed decisions. As a result, business reports rely heavily on factual data and research resources to analyze concepts and provide practical recommendations to improve organizational processes. On that account, it is critical...

International Marketing: H&M Enters Brunei

Introduction In the contemporary business environment, international marketing enables an organization to compete effectively. Most organizations go global to increase their market share and succeed (Alon et al., 2020). H&M is one of the companies using internationalization as a strategy to achieve a competitive advantage. For example, the company wants...

The Computer Sales, Markets, and Input

The environment in which the sales of computers operate has characteristics of perfectly competitive and monopolistic markets. Due to the enormous variety of price ranges, performance capabilities, and other factors, hundreds of firms are able to compete and observe profits. However, it is also undeniable that a select group of...

The Bvlgari Company and Brand Analysis

The Brief History Bvlgari is an Italian brand with Greek origins that has captivated the world. The company’s founder, Sotirios Bulgari, was born in 1857 in a small village in the Pindus mountains in northern Greece. For generations, the area was renowned for the art of silversmithing and craftsmanship that...

Australia Domestic Airline’s Market Structure

The airline market in Australia has a monopolistic market structure. Monopolistic market structures are made up of a few enterprises that operate in a comparable market and provide similar but differentiated items to a large number of clients (Bertoletti & Etro, 2017). They set their prices depending on their market...

Psychology of Recruitment, Selection and Retention

There are two essential reasons why applicant reactions should be considered in the process of selection. The primary reason that cannot be overlooked is the need to give applicants all the reasons and opportunities to perform to appeal to the employer. According to Woods et al. (2020), this is a...

The Role of Power in Conflicts in the Workplace

Introduction Thank you everyone for coming to this workshop. Today we are going to learn about the role of power in solving conflicts in a workplace. Conflicts are common in a workplace and they occur do to various factors including poor management, lack of communication, conflict of interest and conflicting...

Starbucks’ Growth Prospects and its Current Challenges

Starbucks is the biggest coffee outlet in the world. The company was founded by Gordon Bowker, Zev Siegel, and Jerry Baldwin. Later on, Howard Schultz joined the company, and he took charge of the company’s marketing department. Under his leadership, Starbucks became the largest coffee retail outlet globally. Since 1987,...

The Samsung Firm’s Leadership Failure

Samsung is one of the most reliable companies designing and distributing mobile phones and other devices. Indeed, some cases with devices’ malfunctions might occur due to various reasons involving improper design. Organizations often strive to generate innovative gadgets, forgetting about safety policies. Moreover, in the case of Samsung, the battery...

Challenges for Multinationals and Expatriates in Canada

Canada is a multi-ethnic and cultural country with many possibilities for everyone willing to work hard enough for the prospect. This country has become home to millions of immigrants who came here for a better life (Patel et al., 2019). The proximity between cultures of different countries has a beneficial...

Marketing of Recreational Therapy

Introduction Recreational therapy provides a wide range of beneficial effects on both the physical and emotional health of a patient (“How can recreational therapy benefit your health?” n.d.). This is especially relevant when the therapy is tailored to their own interests and requirements. Many therapeutic leisure programs promote a person’s...

The Lake Side Restaurant Business Plan

Businesses are a cornerstone of localized communities in a challenging socio-economic situation. The restaurant business promotes regional employment development, benefits local farmers as their agricultural products are purchased, and retains customer money in the neighborhood. This is a business plan for a restaurant preparing and serving meals and beverages to...

Confusion of Leadership With Management

Introduction It is important to note that leadership is a unique, complex, and intricate subject, which requires a comprehensive understanding of both conceptual as well as practical frameworks. The central quote for the given assessment is the following: “understanding leadership in early childhood has been plagued by its confusion with...

The Global Chocolate Industry and Madecasse’s Business

Five Forces Analysis of the Global Chocolate Industry The study of various industries and their various components can provide a considerable amount of helpful information. An interesting approach for this scientific work is the practical application of the five forces model by Michael Porter. The main task of this method...

Caterpillar Inc.’s Global Strategy

Caterpillar Inc.’s Short Term and Long-Term Goals Caterpillar Incorporation Group acts like any other blooming firm and adopts short and long-term objectives to steer its advancement. Caterpillar’s long-term objective is economic prosperity, which will enable the firm to put more money into new goods and services while maintaining its worldwide...

General Electric Capital and the 2008 Financial Crisis

Introduction General Electric (GE) is a multinational corporation that operates in multiple industries including energy, home and business solutions, financial services, and technology infrastructure. Formed in 1878 as an electricity company, the corporation has since expanded its operation into various sectors spanning over a hundred countries (Hoffman, 2013). Its profitability...

Ades Cash & Carry Ltd: Corporate Strategy

Introduction Small and mid-size firms (SMEs) have sales, assets, or a particular percentage of workers below a predetermined range. Each country defines a small and medium-sized (SME) firm differently. Specific size criteria must be satisfied, and the business sector is also frequently considered. The European Union (EU) defines a small...

Cash Flow Estimation for Sneaker and Persistence Projects

Project Value Sneaker and Persistence are prospective projects that offer a lot to customers and investors. They benefit the customer as new products are released and the investors and owners when they make profits. The aim of this case analysis is to assess the two projects and provide a recommendation...

The Satyam Corporation: Governance Scandal

Introduction The Satyam scandal is considered one of the largest corporate fraud cases in Indian history. At the time of the scandal, the firm was India’s fourth-largest company in the IT industry. One of the attributes of Satyam’s success was its corporate governance. In 2002, Satyam was awarded the “Golden...

The Lyft Company’s Marketing Plan

Lyft must develop a revolutionary technique to strengthen its consumer and business market control to achieve radical output and achieve its aims and objectives. Individuals aged 18 years or older with a valid driver’s license who hold an Android or Apple iOS mobile device are Lyft’s target market (Jiang et...

PepsiCo Inc. and Its Competitors Reports

PepsiCo Inc. is a multinational food and beverage corporation. It is to have multiple brands in various parts of the world. Its numerous brands market and distribute products in over 200 countries and territories. Frito-Lay is a North American company that sells branded snack foods, such as Cheetos cheese-flavored snacks,...

Business Simulation for Training in Detroit Fire Department

Detroit Fire Department is claimed to be one of the most passionate department about helping the community with the highest safety level possible. Workers from this department often teach and train firefighters that came from other states, such as China or the European countries. Detroit department applies modern technology in...

Rent the Runway: Strengths, Weaknesses, and Future Growth

Introduction Rent the Runway is an innovative online business that rents out designer dresses for ten to fifteen percent of the retail price to young women. Co-founded in 2009 by Jenn Hyman and Jenny Fleiss, it is marketed as “Netflix for fashion” that provides women with the best night of...

Microsoft Corporation: PEST and SWOT Analysis

Background Today, Microsoft Corporation is a world leader in software production, provision of services, and Internet technologies for personal computers and servers. Over the years, the company has experienced ups and downs but was able to overcome the crisis and keep the bar of the leader in the development of...

Pfizer Inc. Changing Business Models

Introduction Pfizer, Inc. is an American pharmaceutical company that specializes in the research, advancement, production, and promotion of prescription medicines for people and animals. Pfizer is among the largest global biomedical and pharmaceutical corporations. The firm’s headquarters is located York City, New York, USA (Pfizer, 2019). Charles Pfizer, a German...

Business Plan for Landscaping Business OneEarth

Introduction OneEarth will operate as a sole proprietorship offering landscaping services to suburban communities in Oregon. The sales strategy will entail initial personal selling to create brand awareness and elicit referrals. Later, media advertisements will be used to market the business beyond Oregon. OneEarth will achieve a strong competitive position...

Covetella as a Business in a Foreign Environment

Introduction The analysis of case studies is essential for business and marketing management students because it shows the challenges and constraints entrepreneurs face running a business. The case study of Covetella’s experience is instructive as an example of a business in a foreign but quite attractive economic environment. Besides, Covetella...

The Toms Shoes Firm’s Recovery Process

Possible Alternatives Toms Shoes, a shoe manufacturing company, is on the verge of bankruptcy and, therefore, has been bought out by creditors to avoid disappearance. It is necessary to find out why this situation occurred and what mistakes are observed in the policy and its motions. The cause of the...

Business Model and Strategy for Success

It is vital to apply business models and strategies to reach the goal of any business. Owners of companies have to think and adopt various strategies to become successful and apply effective models to their enterprises to become one step ahead of competitors. A business model is a necessary tool...

Teva’s Strategy for Growth Analysis With Ansoff’s Matrix

Market Penetration Market penetration is a technique in which a corporation uses current products to increase its market share in an established market. It is the process of a corporation selling more of its existing items to existing markets. Teva’s key strategy is market penetration because it spends a lot...

Marker Motion Technology Marketing Strategy

Motion Sensors Market Motion sensors have become an inseparable part of modern technical devices. Such sensors are used widely in smartphones, smart wearables, virtual reality devices, and even autonomous vehicles. Therefore the market is significantly technology-dependent and higher perspective. Smart devices and electric cars may represent the present and the...

Offering Help in the Workplace

Organizational citizenship behavior has been increasingly popular and focuses on a person’s action that is not openly acknowledged by the existing reward approaches despite its promotion of successful operations in an organization. It embraces factors such as courtesy, painstakingness, voice, help-giving, and sportsmanship. Among the five aspects, help-giving, which entails...

The Key Qualities That Make a Good Manager

Melissa Richardson sees a good manager as a person with advanced motivation skills, encouraging steady working relationships within the team of professionals. Richardson’s actions comply with her ideas: she joined training on team motivation and read books on leadership, discussed her team sales performance, and applied her motivational skills to...

Kraft Singles: Targeting the Millennials

Strengths will help attract Kraft Singles to its target audience: millennials and millennial moms. The strengths of Kraft Singles include financial investments and statements. Kraft Singles is a very wealthy company with many years of experience. They have had plenty of time to accumulate capital, and now it is easier...

The Coca-Cola Company’s Healthy Marketing Strategy

The Coca-Cola Company is an American food company, the world’s largest manufacturer and supplier of concentrates and syrups. The Coca-Cola company is also a global leader in the production of soft drinks. The company’s most famous product is the Coca-Cola drink, which has expanded into an international market. At the...

Google Inc.’s Overall Ethical Assessment

Google is a high-power tech company that has excelled in the industry for decades. It is located in Silicon Valley, California and was founded by Larry Page and Sergey Brin in 1996. It is infamously known for its search engine service that almost anyone who has internet has been using...

The Cocoa and Chocolate Industry’s Sustainability

Introduction Chocolate is one of the most popular and required products in the modern world. It is a critical component of various dishes and products used by millions of people globally. For this reason, the demand for it remains high, while the industry responsible for its production faces numerous challenges...

Decision-Making Methods in Business

Introduction Decision-making methods in business, as in any other industry, are a multi-criteria task, often requiring preliminary and subsequent assessment of all possible options. The complexity of each case is determined by many factors that must be considered in the proposed solution. An incorrectly made decision can lead to various...

Entrepreneurship: Case of Oprah Winfrey

Introduction Entrepreneurship has been a key mechanism for bringing progress to society throughout centuries of history. The great Industrial Revolution between the 1780s and 1849 in Europe showed the unprecedented potential for change brought by industrialists. Nowadays, the concept of entrepreneurship strikingly changed because of the development of technologies and...

Corporate Social Responsibility: Who Will Control Business?

Large corporations that create resources for human comfort and well-being rarely think about their actions on the environment. Environmental pollution is a severe problem, and the fight against it has been going on for decades. Corporations must be aware of their responsibility and understand how their activities are connected to...

United Airlines Customer Service Case Study

Introduction The way companies treat their clients predetermines the perception of the brand by the general public. It is important because the contemporary penetration of social media publicity into everyday life makes every corporate action matter to society. Ultimately, the impact of customer service outcomes is seen in the profits...

CrossHelmet: Marketing Strategy

Introduction A data-driven integrated communication strategy for CrossHelmet’s Kickstarter campaign would increase brand awareness, generate more sales, and differentiate the company from competitor smart helmets. In this paper, a yearlong promotional drive is developed for CrossHelmet based on the analysis of the product, characteristics of the most likely customers, and...

Kodak Firm’s History and Technological Impact

A dry platform and machine for processing a large number of plates were created and patented in 1880 by George Eastman. In Rochester, New York, he also created the Eastman Kodak Company. He substituted a roll of film for photographic glass plates in 1884, because he believed in the potential...

The Online Streaming Industry Analysis

Introduction The 21st century embodied technological progress that has encompassed most spheres of human activity. In the current age, new advancements are developed at a rapid pace and introduced across various spheres of work, leisure, and entertainment. Furthermore, this unprecedented level of progress leads to profound transformations of the industries....

John Deere Company in View of Globalization

John Deere is one of the most successful agricultural machinery companies in the world today. In 1963, the company became the world’s largest manufacturer and supplier of agricultural and industrial equipment (Korinek and Stiglitz, 2021). Globalization has significantly affected the company both negatively and positively. One of the significant adverse...

The Interplay Between Leadership Styles and Organizational Change Management

Introduction The contemporary business world is highly competitive and rapidly transforming, which implies much change in both the external and internal environments of a company. Throughout the different stages of organizational development, multiple shifts and alterations take place, thus impacting the individuals, groups, and organizations at large. Indeed, change is...

Restricting Unethical Marketing in the Social Media

Introduction With some unethical practices conducted by profit-minded marketers, the perception of marketing decayed to a point where most people deal with lies, deception, or manipulation. These practices could be legal but unethical or illegal, depending on the country’s legislative system. For example, marketing targeting children can be banned in...

Microaggressions at the Workplace

Introduction Our current social climate sparks an interesting conversation within the workplace, with more people wanting to discuss racial microaggressions after many corporations have come forward in support of Black Lives Matter. The experience of racial microaggressions has been found to negatively affect overall job satisfaction, and often the employees...

Marketing Myopia: The Five Competitive Forces That Shape Strategy

The term marketing myopia was proposed by economist Theodore Levitt, who indicated that some companies are not far-sighted and are focused on meeting the company’s needs and not on marketing to consumers. The main idea of the theory is that the company focuses on one specific aspect of marketing and...

Gender Diversity: Impact on the Organizational Performance

The current research question is concerned with investigating the impact of worker and management diversity on US tech companies’ stock prices between 2010 and 2019. Therefore, it is important to find studies that show how gender diversity shapes organizations’ performance and what indicators point to either favorable or unfavorable results...

Nike as the Best and Largest Sportswear Brand in the World

Nike is the world’s number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other fitness activities according to marketing research conducted on Nike (Khan et al,. 2020). Nike’s sports products are focused on many categories such as men and...

CVS and Walgreens Organizations

Introduction CVS Health operates in four segments, namely corporate, health care benefits, pharmacy, and retail. It deals with cosmetics, drugs, seasonal merchandise, and convenience foods. The company received the best employer award for promoting a healthy lifestyle in 2015 from the National Business Group on innovation. As noted in image...

Accounting Importance for Businesses

Abstract Accounting and finance are critical elements in the efficient management of a company. The information gathered from accounting analysis helps a company or an organization make day-to-day decisions. This study’s objective is to determine how effective accounting and finance are in eradicating or reducing risks from a company’s operations....

Pepsi Co.’s Sustainability in Business

Executive Summary The notion of sustainability has been discussed extensively in the context of global business recently, mostly due to the increase in the importance of environmentalism. An array of organizations have transitioned to the sustainable use of resources, shaping their manufacturing, supply chains, and the overall approach to performance...

Cash Flow Statements in Business

Cash flow is an important indicator for any business since it informs the public about how business cash is generated and allocated by the company. According to Murphy (2021), “the cash flow statement ( CFS) measures how well a company … generates cash to pay its debt obligations and fund...

American Marketing Association’s Values

A professional code of ethics in marketing The American Marketing Association (AMA) has the mandate of promoting the highest professional, ethical values and norms standards for its members, constituting students, academics, and practitioners. The values committed to by the AMA represent collective conceptions considered morally proper, necessary, and desirable by...

Super Bowl Inc.’s Disaggregated Revenue Analytics

Purpose The primary objective of this memo is to document the revenue data trends while predicting future sales to identify the specific dates and locations that distinguish them from others. Data The data used in the analysis was collected from the firm’s finance department. It was tested for accuracy and...

Accounting Methods for Leaders

Introduction ZXY is an investment company that is considering investment in 2 new products. The company specializes in food products meaning they may not have difficulty in movement. The proposed expansion requires $7 million in initial investment. The equipment to be invested in has an estimated life of ten years...

Big Data Opportunities in Green Supply Chain Management

Introduction & Problem Motivation According to academic research in the field of supply chain management (SCM), the industry is quickly changing because of the advent of digital instruments that are utilized to speed up supply chain processes and reduce the involvement of human workers. According to Hartley and Sawaya (2019),...

Supply Chain Management: Big Data Analytics

Supply chain management is the organization, planning, control, and regulation of the flow of goods. It starts with the receipt of orders and purchasing raw materials to ensure the production of goods, including the optimal cost of resources for the final consumer. This strategy aims to obtain a measurable aggregate...

Monsanto Company: Stakeholders Analysis

Monsanto is an agrochemical and agricultural biotechnology company that is American based. The company was founded by John Francis Queeny on 26th September 1901 in St. Louis, Missouri, in the united states of America (“Monsanto Company and Monsanto Technology LLC v. Loren David (2007-1104),” 2008). The company was famous to...

Employment Law Paper: Workplace Discrimination

Discrimination at the workplace is a severe issue because it implies that people are deprived of some rights or inadequately treated based on their ethnicity, religion, gender, sexual orientation, and others. American legislative bodies understand that the problem exists. That is why Title VII of the Federal Civil Rights Act...

A Feasibility Study for a Start-Up or a Product Line

Introduction There are several aspects and questions that start-ups and businesses need to consider before releasing new products or services. In order to succeed, businesses need to fulfill customers’ needs and meet the current requirements of the market. A standard method that helps to evaluate business opportunities is a feasibility...

How to Measure Risk Attitude of Investors

Introduction An individual’s attitude towards risk might be associated with endogenous variations for many motives. First, possession of financial assets infers hostility with risky verdicts new to the person. Second, creating risky decisions denotes ambiguity and might contribute to learning in a group framework. In regards to portfolio selection, this...

Discrimination at Workplace

Employment discrimination is unfair treatment in the workplace when hiring, promoting, and determining wages. Discrimination in employment is characterized by a certain biased attitude of the employer to the qualities of a potential employee that are not related to professional ones. In countries where it is customary to determine wages...

The Impact of Quality Customer Service on Amazon’s Success

Introduction Amazon is one of the biggest and most profitable companies in the world, and it owes a substantial part of its success to its customer-centric approach. Since it was founded, the e-commerce giant has set an example across the retail industry on customer service excellence. Customer service plays a...

Marketing Strategy for Hair Care Company

The current key sources of growth within worldwide hair care industries relies on the expansion of middle class clients. The U.S. is currently home to at least 84,000 establishments that provide hair care either through beauty salons or barber shops (Dun & Bradstreet, 2021). Though the industry is noticing continuous...

The Strengths and Weaknesses of the Servant Leadership Theory

Introduction The servant leadership style is one of the most controversial management practices. This method includes many psychological and practical elements in the context of interacting with people at a professional working level. Like all other management models, servant of leadership has its merits and demerits. They can include the...

Workgroup Emotional Intelligence Profile

What are teams and what ties into teams? A team is a group of individuals who share certain goals, objectives, and a mission, and participate in a number of activities to accomplish these. Team learning orientations and behaviors are essential, because they reflect team members’ common learning goals, as well...

Target Corporation’s Business Strategy & Recommendations

Executive Summary Target operates under a very competitive and challenging market environment characterized by aggressive and advanced competitors. Although it has a strong brand image, the company is lagging behind its key competitors. During the fiscal year 2020, Target had total assets amounting to $42,779 billion, while Walmart and Amazon...

Ford Motor Company: Corporate Analysis

Introduction The current report evaluates the financial position of Ford Motor Company, USA. The report will utilize a number of financial ratios in order to understand the profitability, cash flow, earnings, and financial risks associated with Ford Motor Company. The assessment will rely on the organization’s financial statements for the...

Flat vs. Tall Organizational Communication

Before discussing the current organization and the type of communication that is most characteristic of it, it may be crucial to gain more insight into the essential differences between tall and flat organizational communication variations. When an organization is defined as “tall,” communication is rarely established directly, as there are...

Recruitment Plan Overview

Introduction The quality of the recruitment process closely relates to the overall performance of the company. If an HR manager succeeds in hiring professional, experienced, and well-educated employees, then, without a doubt, an organization will flourish. A hiring manager should develop an effective recruitment plan that is a strategy for...

Benefits and Drawbacks of Unionization

Most workers in different industries are members of labor unions, which they use as a tool for ensuring better payments and working conditions. While unionization has several benefits for both employees and employers, it is also associated with various disadvantages. Unionization ensures higher wages and greater equality for the employees....

Emirates Airline’s Operational Environment

Introduction Emirates Airlines also referred to as the Fly Emirates, is the largest airline company in the Middle East and the fourth largest globally. It is a subsidiary of the Emirates Group, with approximately 59,519 employees from 172 nationalities, and is owned by both the royal family in Dubai and...

Benefits and Challenges of Using More Than One Channel

Multichannel distribution is regarded as an essential element in today’s marketplace because it uses one or more sales approaches to reach target customer segments. The benefits of using several channels, such as the Internet, call centers, direct marketing, catalogs, and home networks, to increase market outreach include creating more ways...

Cauliflower Supply Chain Sustainability Analysis Report

Introduction A sustainable supply chain is a core of a long-term planning process for any business that strives in the contemporary economic system. It is particularly applicable to the spheres that are directly connected with natural resources that have a tendency to exhaust. Vegetable production is one of such sectors,...

A Matter of Priorities in Management

Sheila Stephens, a production manager for Thompson Manufacturing, agreed to interview the candidate selected by the human resource manager on a busy working day. Despite ongoing calls and issues to solve, Sheila invited the candidate to her office and started the interview. However, the conversation was not a success as...

GBMC HealthCare System’s Competitive Advantage

Summary GBMC HealthCare System received the Baldrige National Quality Award in the healthcare sector for its superior service and achievements combined with success in the market. Greater Baltimore Medical Center (GBMC) is located in Baltimore, Maryland, and provides high-quality care for patients since 1965 (GBMC, 2021). The facility’s campuses and...

Nine West: Target Market, Customer Profile

Target Market of Nine West An analysis of consumer behavior determines those customer market segments that can best be served by the firm. These segments are the target market. Target market can be defined as potential consumers to whom a product is marketed. Firms cannot meet all needs of all...

Emotional Intelligence: Importance in Teamwork

Many people are used to being team members at some point in their life. Moreover, some of them remain working in a working unit professionally. Teamwork is a process that enables a group of people to gain a competitive advantage (Lencioni, 2020). However, I assume that emotional intelligence is the...

Organizational Structure and the Global Marketing

Introduction This is a study about the international sales operations of Monster Health care Company (MH Co), headquartered in the northeastern part of the United States. As Vice President of International sales, I am responsible for the company’s sales operations outside the US. Even though it ensures all facilities and...

Organizational Behavior on Lack of Motivation

Organizational behavior plays a significant role in the analysis of groups’ conduct in a corporate environment. The observation of the features of lack of motivation and dissatisfaction helps identify its role in the company’s functioning. The managers should identify the manifestations of lack of motivation and job satisfaction because this...

Followership and Servant Leadership in Army Officers

Followership and servant leadership styles are the primary forms of leading people, especially in the army. Therefore, army officers typically resort to these two types because they are increasingly influential and demand soldiers’ engagement as well. As a rule, soldiers tend to develop better by sharing experiences and opinions with...

Challenges Within Transportation and Logistics Management

Logistics is the process of moving assets or resources from the level of production to the point of usage. Technology and creativity are essential to the future of logistics and distribution. Significant developments in the transportation sector are eagerly awaited by customers. The transportation industry needs to halt operations due...

“The Governing Board Faces Rebellion in the Ranks” Case Study

By analyzing the case described by Widmer (1995), one can conclude that the problems of Community Opportunities Inc., or COI, were not unexpected and resulted from a long period of incompetent management. This non-profit organization is a socially significant enterprise that provides assistance to people with disabilities, and the funds...

Decision Making in Qantas Airline of Australia

The Qantas Airline of Australia is the most prominent airline in the country as far as fleet size, international flights, and worldwide destinations are concerned. It is also the 3rd oldest airline company in the industry after Avianca and the KLM. It was established in 1920, and its headquarters are...

Girl Talk Company’s Business Plan

About Me I am a twenty-five-year-old with a passion for business and fashion. I believe that fashion and looking good do not have to be expensive. For this reason, I have invested in both newly made and pre-owned fashion pieces for women. The Problem Many professional women spend a lot...

FedEx: International Logistics Operations

Abstract International logistics is undergoing certain transformations due to technological advancements and other trends related to customers’ needs and preferences. Delivery companies now offer a wide range of services and try to satisfy their customers’ needs. FedEx, being one of the leaders in the market, provides numerous services and is...

Army vs. Civilian Leadership Similarities

Leadership is the act of guiding a group of people based on a certain chain of command. Though there are various management styles or approaches, the choice depends on the work setting (Jin et al., 2017). For instance, the leadership style employed in the army may be different from that...

Analysis of Starbucks Business Strategy

Starbucks is one of the most successful businesses in history, familiar both to coffee drinkers or not. As other companies, it has its business strategy that has brought Starbucks such a colossal success. This paper explores essential aspects of Starbucks ‘ business strategy, such as focusing on flexibility, productivity calculation...

Decision Making: Make or Buy Decisions

Today, companies have to make multiple decisions to demonstrate high-quality performance, choose appropriate resources, and achieve a competitive advantage. Chief procurement officers (CPOs) have to study what customers want and how to increase service level by choosing effective outsourcing and avoiding organizational failures. According to Schwartingm and Weissbarth, manufacturing units...

Strategic Advantages of Toyota

Introduction The present report aims at analyzing the strategic position of Toyota in comparison with its competitors, such as General Motors, Volkswagen, and Ford Motor Company. The paper uses Porter’s Five Forces analysis, PESTLE framework, and benchmarking to evaluate Toyota’s strategic strengths and weaknesses. After, the report identifies three strategic...

How to Create a Successful City Branding

Introduction A brand is a name, graphic, or sound that distinguishes a company’s products from those of the competitors. Branding traditionally has its application to commodities. However, research by Hankinson (2001) concludes that “the branding of places and locations is not impossible” (p.1). Many people, irrespective of whether they consume...

International Strategy McDonald Corporation

Introduction This paper requires an “International Strategy” formulation for a multi-national company to invest in a country to achieve desperately higher growth. Here the preferred company is “McDonald Corporation”, the US largest fast-food chain restaurant and famous delicious food and prime quality services. Here the target host country is India,...

Cultivating a High-Performance Culture

There are several ways to cultivate and sustain a high-performance culture amongst employees in an organization. The paper will focus on five – shaping a thriving culture, developing leaders in the employees, leaving the employees to find solutions on their own, encouraging them to embrace failures, and demanding accountability (TED,...

Is Earnings Management a Good or Bad Practice?

Earnings management refers to the act of manipulating the process of financial reporting in order to achieve certain desired outcomes (Jones, 2015). Managers use several earnings management practices that include income minimization, income maximization, taking a bath, and income smoothing (Scott, 2015). In many cases, accountants use various accounting techniques...

Cowbell Brewing Company Case Study

Definition of Success Success is the creation of value – economic and social benefits and results to help individuals align with a set of values subscribed by the organization. Corporate success usually comes from a clear plan or strategy for carrying out a mission. But a process is not successful...

Nokia: Communication Strategies

Introduction When mobile communication equipment manufacturers were recording declining sales in the 2000s, Nokia was experiencing some unprecedented growth in its mobile handsets sales. According to a journal article written by Carral and Kajanto (2008), Nokia’s success was as a result of its understanding of the communication industry’s inflection points,...

The Ethics of Government Involvement in Business

Government regulation is necessary for ethical conduct by businesses since it ensures that there is fairness. Without laws, some companies, especially big ones with many resources at their disposal, would advance themselves through dishonest means. For instance, it would be unethical for a large firm to malign a smaller one...

The Impact of E-Commerce on the External Audit Process

Introduction Technology is here with us, it is here to stay, and therefore adopting technology has become a trend in many sectors of the economy. Despite the adoption of technology as a trend, it has proved to be the only way to survive in this competitive environment. Competition in all...