Digital Marketing Activities to Sell High-Involvement Products

The consumer decision-making process can be broken down into five stages. For organizations selling high-engagement products, these processes are more pronounced (Chaffey and Smith, 2017). The first stage involves recognizing the need for a purchase, and it is entirely based on the buyer’s wishes. For example, constant image advertisements for...

Five Stages of the Profitable Digital Marketing

Advanced advertising is impressively more affordable than other promoting strategies. Any progressive brand that needs to excel in the current business environment should embrace digital marketing investment strategies as a feature of their general procedure (Chen et al., 2017). On the off chance that the item is viewed as a...

The Structure of the LinkedIn Profile

On my LinkedIn profile, the key abilities, achievements and experience are emphasized. I strived to provide the most complete and thorough information that will allow to efficiently and quickly assess and contact me in the event of interest in my professional qualifications. The headline I’ve provided is a short introductory...

HR Strategies Critique: Starbucks

Human resource management or HRM at Starbucks is highly interesting due to its unique and untraditional HR strategies. It is important to note that the company primarily utilizes strategic HR, which allows it to be transformational, proactive, supportive, integrated, and organic. Starbucks’s overall strategy is centered around the element of...

Verizon: Company Analysis

Introduction For a company to function effectively in the target business setting, it is vital to coordinate key corporate processes and different aspects of the firm’s functioning. Specifically, the structural, political, symbolic, and human resource-related frames should be considered as the key tools for characterizing the properties of a company....

Organizational Planning in a High-Level View

Organizational planning is an essentially significant process for every company. It consists of several steps, including the definition of the firm’s reason for existing, setting purposes and objectives that will allow the company to reach its full potential, and then creating tasks to reach those purposes (Allison & Kaye, 2015)....

A Feedback in the Manager-Employee Relationship

A manager-employee feedback system is an invaluable tool in enhancing the performance of a company. In most scenarios, a feedback gap exists between the manager and workers, especially when the former is high up in the hierarchy. Nevertheless, several managerial strategies can be implemented to close this gap. Creating a...

The Shake Shack Firm’s Digital Marketing Audit

Executive Summary In this digital audit marketing report, I have applied the 7Cs framework to Shake Shack, an American chain of fast-food restaurants. I focused on revealing strengths and weaknesses in the following aspects: corporate culture, convenience, competition, communications and content, consistency, communication, and customer journey. I have examined Shake...

Corporate Governance, Social and Economic Institutions

Corporate governance, design, and government regulations are important aspects of a company. Organizations that adhere to industry regulations and with good corporate governance culture always succeed. In contrast, a poorly designed company with lax government regulations can fail. Government regulations ensure that firms align their operations with community and shareholders’...

Talabat Company’s Major Changes and Software Solutions

Software Providers With the recent rise of delivery services linked to the COVID-19 pandemic, many new players have been joining the market, causing an increase in software solution providers who seek to support newfound customers. There are numerous software solutions that are available to Talabat, although the focus will be...

Microsoft Corporation: PEST and SWOT Analysis

Background Today, Microsoft Corporation is a world leader in software production, provision of services, and Internet technologies for personal computers and servers. Over the years, the company has experienced ups and downs but was able to overcome the crisis and keep the bar of the leader in the development of...

Business Analysis of SpaceX’s Missions

Introduction The business context of focus for this discussion is SpaceX’s strengths and weaknesses. According to Pandya (2017), the United States is SpaceX’s primary customer with 23 launches. The company has launched various spaceships in its different missions, including geostationary transfer orbits, communications and weather satellites, human remains ships, and...

Budgeted Performance Is a Better Criterion

An organization’s outputs and outcomes and the expenses and effectiveness of achieving those goals are included in performance information. Since past results contain inefficiencies, budgeted performance is a better indicator of actual results than is past performance, which may be recognized and addressed in budgeting. Furthermore, future situations may be...

The Impact of Effective Communications in an Organization

The role of decision-makers during a crisis cannot be ignored because they give strategic direction. They work to ensure that the crisis is managed effectively when it occurs (Okoli & Watt, 2018). For example, a crisis manager assigns roles to various stakeholders after assessing the crisis. They also determine how...

Start-Up Restaurant Marketing Opportunities

Introduction Choosing an appropriate marketing strategy is particularly crucial when starting a new business that needs to win its first customer and retain them. A restaurant with a starting capital of $50,000 is bound to face intense competition from many similar small businesses, and, as such, the choice of the...

International Business and Competition

In today’s conditions of market globalization and a highly competitive environment, businesses are forced to adapt their operating models to withstand competitive pressure and operate sustainably to address the interests of as many consumers as possible. Successful companies that have implemented their international plans enter the global market and become...

Analysis of the Caledonian Modular Limited

Modern methods of construction (MMC) is a competitive area of research that defines contemporary standards and techniques in the construction industry. Some of the relevant factors that obstruct the industry in the UK and the analyzed company (Caledonian Modular Limited) are digitalization, thorough observation of the trends, and application of...

Organizational Learning and Leadership

Introduction Most organizations establish learning cultures to capitalize on the departing employees to pass knowledge on to the current workforce. A learning culture helps organizations build a workforce with the correct knowledge and expertise, thus enabling seamless successive planning. Organizations always establish outstanding cultures that allow knowledge to be shared...

Trend Analysis: Customer Co-Creation

Summary The paper aims to study the co-creation trend and explain its benefits in the marketing area in particular; the target includes marketing professionals. Research in this field is required to determine ways to support a firm’s success through customer co-creation. Essentially, the study is based on secondary data analysis....

Managing the Economic Risk in the Technology Industry

The pace of development in the technology industry is high, which defines the need for up-to-date information regarding threats for executives to make informed strategic decisions. In particular, economic risks for organizations engaged in global trade are essential to consider. Generally speaking, this category of threat refers to risks associated...

Nike and Its Effects on Individual Self-Identity

Nike is a famous brand in the present world because millions of people throughout the globe wear its products. In addition to providing consumers with clothes and accessories, the brand also affects individual self-identity, and I can confirm it using a personal example. I can state that for me, Nike...

Digital Transformation in Automotive Industry

Objective: This paper addresses the impact of today’s technology, digitization and transformation on the automotive industry leadership and security. Digital transformation development is the core success of automotive industry. Its power positively impacted industrial automation, operating cost, customer services and logistics, financial modelling and forecasting. The goal is to review...

Dominic Blakemore: Manager and Leader

Management and leadership are frequently thought to be terms that are essentially interchangeable. A manager is described as someone who assumes charge and is responsible for directing, administering, and seeing that events happen and operate as they should (Leroy et al., 2018). On the other hand, a leader may be...

Creon’s Ideas of Leadership and Power

Creon’s portrayal of Athenian power and leadership tells us that for anyone elected to be a leader, his mind, his soul, and his will are aligned with the throne’s purpose. In other words, what the leader intends for his country and the people must be reflected in the skills he...

Use of Teamwork in Organizations

Introduction Teamwork in organizations involves taking collective actions at all levels at the workplace to ensure collaboration. Cooperation is in contrast to the concept of individual effort that is devoid of collaboration amongst members of a workplace. Teamwork insists on ensuring that all members of the workplace are put into...

Crucial Lessons for a Business Leader

Strategic Role of HR in the Organization The human resource department plays a very crucial role in the management of an organization’s workforce. HR recruits the right candidates, trains them, motivates them, and administers performance appraisals to them. These functions are not easy as they require strategic approaches. Human resource...

Impact Group’s Stakeholders and Corporate Mission

Managing nonprofit organizations means engaging with internal and external stakeholders. Cooperation with investors and partner organizations determines the need for strategic planning to meet their interests. On the other hand, the target audience and paid staff need a well-coordinated in-house optimization mechanism to create a corporate culture. Thus, Impact Group...

Impact Group’s Strategic Planning

Society perceives business as a limitless field for making money and gaining social coverage. It is partly rational, but some enterprises are created to solve more global problems without a financial background. Impact Group is a nonprofit organization committed to improving students’ quality of life and providing them with educational...

Specific Features of the Opening a Restaurant Business

Introduction Opening a restaurant business is one of the complex tasks that have several specific features. Having started opening a restaurant, owners must consider many factors and possible events that will help them start a successful business launch. Therefore, a start-up business should take into account a wide range of...

The Yang Sing Hotel’s People Management Skills

Introduction The Yang Sing Hotel provided custom-made superior services and accommodation at premium notwithstanding market-monitored rates. Customer feedback and online reviews implied that Yang Sing exceeded the client’s expectations and conveyed the administration’s promise of conveying service levels that customers have never witnessed. The feedbacks of guests concerning late accommodation...

The Code of Ethics in a Startup of a Modern Trucking Company

Introduction Any start-up demands a precise organization of a code of ethics that all representatives of the organization will follow. In an era of sharpened competition and a crowded market, it is essential to increase customer and employee trust and constantly enhance the quality of service. It is achievable only...

Performance Management and Working Relationships

Performance management is an area of execution, which benefits may not be obvious at the project planning stage. Nevertheless, it potentially may bring rapid and high-quality project development. One of the incentives to increase productivity is competent communication skills. Before the team gets to work, a successful communication plan must...

COVID-19: Impact on Logistic and Supply Chain Management Sector

The emergence and spread of Covid-19 in the past two years resulted in massive global disruption of economies and business and it also revealed the fragility of universal supply chains. The fragility displayed by the emergence of Covid-19 can be linked to the sudden scarcity of resources, disruption of production...

Systematic and Unsystematic Risks and Venture Capital

Systematic and Unsystematic Risks A company’s activity is always associated with a specific set of potential risks. The term is defined as “the potential of losing something of value,” and there are two categories of risks: systematic, which are associated with the vulnerability to various events that can negatively affect...

Professional Honesty in Engineering

Every occupation has its code of ethics that expounds on the importance of professional honesty and integrity. Ethical standards are paramount because human society consists of a complex interconnected web of mutual dependence. Without a basic level of trust and personal integrity, human organization on a mass scale would be...

The Shetland Wool Company: Costs Management

Finance Managing costs is one of the best ways of ensuring that a firm can charge a competitive price on its products without compromising on its profitability. At The Shetland Wool Company, the managing director has to take into consideration the conflicting interests of the sales director and the finance...

Management Change in the Ozfone Company During the COVID-19

Introduction Remote work became widespread in the time of the COVID-19 outbreak and presented many prospects and challenges. Fortunately, the Internet and technologies allow working remotely almost in all job sectors. On the one hand, remote work provides more autonomy for workers and saves money without paying for the office’s...

Hobby Store Business Plan of Market Growth

Executive Summary Achieving a sustained market growth is a major challenge that requires understanding of various factors that affect a firm’s operation. In this business plan, the focus was on a hobby store that seeks to achieve growth beyond the current market. The report discusses how this firm should prepare...

Aspects of Samsung Marketing Plan

Samsung is a very well-known smartphone brand with a long-standing corporate history and culture. In general, marketing plan objectives for any firm incorporate short-term aims that contribute to the achievement of long-term goals (Wood, 2017). The focus for such practices is external relationships and internal activities. However, as Samsung plans...

The Decision-Making Process of Online Customers

In many cases, users find the request they are interested in on the first or second search results page. Finding a site in the top search results for queries significantly affects the amount of traffic attracted to the site (Chaffey and Smith, 2017; Kingsnorth, 2019; Moore, 2021). Therefore, many site...

Aspects of Digital Marketing Mistakes

Digital marketing is an essential process, and businesses should draw sufficient attention to maximize their benefits from it. However, not all organizations manage to succeed with the task, and typical errors exist. Digital marketing mistakes include spamming, focusing on traffic rather than on customers, overpromising, ignoring social trends, and overusing...

Organizational Citizenship Behavior at Work

Organizational citizenship behavior defines workers’ voluntary and optional practices that encourage effectiveness. Among the different dimensions of organizational citizenship behavior, help giving has drawn a considerable magnitude of intellectual consideration since it highly predicts successful practices in an organization. Attributable to its significance, three extensive research paths have emerged in...

The Skyward Loyalty Program of Emirates Airline

Introduction Emirates Airline has developed an award-winning loyalty program alongside Flydubai. The intention is to change how customers experience the world by offering them a chance to win miles when they purchase tickets and deciding how to spend them (Emirates, n.d.; ALL, n.d.; Saleh, 2021). The customers earn reward miles...

Aspects of Digital Revenue Models

The first model that is necessary to discuss in regards to promoting the usage of highly-involved products is the on-demand approach. It implies that customers desire to receive certain commodities or services immediately and without delay (Taylor, 2018). For instance, Tesla recently cooperated with the Luxe company to deliver parking...

Challenges and Opportunities for the Meat Industry

People continue developing various opinions about the future of the meat industry. The controversies are based on personal attitudes towards the topic and business knowledge. Despite the possibility to provide people with enough working placing, feeding opportunities, and economic stability, such concerns as animal rights, pollution issues, and alternative methods...

Growth Strategy in Airline Industry

The case of the Jet It company looks at a private aircraft sector business model and startup growth. As a result of the COVID-19 pandemic, in June 2020, the joint founder and CEO of the firm decided to purchase additional aircraft to grow the company’s fleet considerably. This case study...

Establishing a Successful Business Enterprise: The Pay Structure

Establishing a successful business enterprise requires a clear plan for its operations, setup, and running personnel. The Human resource sector plays a crucial role in managing employees in recruitment, training, supervision, and payment. The base pay structure is an essential component that must be set up with proper considerations. The...

CVS Pharmacy’s Strategic Plan of Expansion

CVS Pharmacy is a company selling medications and providing the population of the USA with health services, having more than 1000 retail clinics and nearly 10000 drug stores in America. It has online branches and a crucial digital presence in the USA. The strategic plan of this firm includes opening...

Implementation Methods of Data-Driven Decision-Making Process

Collecting information and making an adequate decision based on overall data requires recognizing the stakeholders and holding all the necessary knowledge. Rogers (2021) states that for educational institutions, the stakeholders are usually principals, administrators, and teachers. They serve as primary sources and collectors of all the necessary information about the...

Are You a True Leader or Just a Boss?

Leadership, in addition to solid character and certain characteristics, is often associated with prestige. This can be explained by the fact that not any individual can be called a leader, but only a person who possesses certain skills. Such skills, as, for example, the ability to listen or enter into...

Ethical Rules in Large Business Companies

Most large business companies have a Code of Conduct, which describes the ethical rules for their work. Such documents most often cover the legal aspects of doing business and ensure that new trends that do not yet have legal regulation cannot harm society (Abdul Rahman et al., 2020, p.1192). These...

Aligning Entrepreneurial Orientation and Behavior

In the highly competitive and dynamic global business environment, it is imperative for organizations to take risks, continually seek opportunities, and exploit new ventures to acquire a sizeable market share and ensure their survival. The understanding of how firms act enterprisingly has primarily focused on how companies identify and seize...

Global Forces and the Advertising Industry

Advertising Industry Aviation Industry Five Forces: Threat of new entrants. Bargaining power of customers. Bargaining power of suppliers The threat of substitute products. Rivalry among competitors. 1. medium 2. high 3. low 4. high 5. high 1. low 2. high 3. high 4. medium 5. high Drivers of Success Innovation,...

The Product Export: Action Plan

The action plan for the product export covers the three initial stages of bringing the product to the new market: research and development, online retail and marketing, and offline retail. The first steps of stages 2 and 3 can overlap with the last steps of previous stages. The progress will...

Brittany’s Hope Is One of the Proudest Non-Profits

Introduction God. Many people yearn to lend our maker but lack the chance to do it. That is why Brittany’s Hope is there to offer help in touching souls around the world. The non-profit believes in integrity, honesty, fairness, love, and above all, accountability. Brittany’s Hope operates as one of...

Team Building Across Cultures

Team performance is a crucial aspect of any collective work and can be a difference between success and failure. Team-building is, therefore, an important component of organizational work that requires sufficient attention on the leadership’s part. In the globalized contemporary world, with the personnel often coming from different cultural backgrounds,...

McDonald’s: How Strategic Choices Shape Fast Food Supremacy

Organizations utilize various strategies such as corporate and business level strategies to earn an above-average return and achieve strategic competitiveness. A strategy that is uniform with the realities and conditions of an organization’s internal and external environment integrates and allocates available competencies and resources to align them appropriately with opportunities...

Personnel Accountability, Discipline, and Unit Readiness

Efficiency is of the utmost importance in any organization, and few organizations have as much at stake in this regard as the military. Unit readiness, which refers to the unit being prepared to fulfill the missions that may be assigned to it, is the crucial aspect of efficiency. Missions assigned...

Different CSR Theories and Practical Examples

Introduction Any company has many areas of activities, such as marketing, finance, business, and supply chain management, that require consideration, support, and development for the successful operation of the business. As a worker in the hospitality industry, I understand the need to study these areas in detail to apply them...

Aspects of Online Marketing

Major online stores and service providers, such as Amazon, Tinder, and Spotify, excel at taking significant portions of their respective markets through disruptive innovations. They have shown that success in the digital market lies in delivering new experiences and adhering to a customer’s tastes (Business Disruptors, 2017). In this paper,...

The Uber Firm’s Price Discrimination and Other Issues

Time has become the main goal in today’s rapidly developing world. Technological progress gives people the opportunity to distribute it economically and intelligently. One of the tools for this is taxi services, which have become widespread in society. One of the most successful companies providing services for the transportation of...

The Influence of Automation on Employability and the Accounting Profession

Abstract In the recent past, technology has advanced greatly, and every business is looking for a way to automate its activities. However, the advancement is associated with job losses since machines replace most activities performed by humans. This paper will qualitatively assess the effects of automation on the accounting profession...

Lo Yang B Power Project in Australia

Project cost and funding mix Abbott (2018) states that Loy Yang B is a 1,000-megawatt plant with two 500-megawatt units. The state government of Victoria offered for sale a 51 percent share of Loy Yang B, a A$2.4 billion asset. Loy Yang B sale was made to Mission Energy. The...

Domino’s Pizza Restaurants’ Marketing Critique

In 2009, Domino’s Pizza’s famous pizzeria brand experienced a severe crisis. Preparing a marketing campaign for a pizzeria has become a difficult time for its leaders and employees. After many negative comments, sales and reputation fell, and the chain began to share the last places in the ranking with little-known...

Planning and Leading Change Management

Nowadays, there are many companies with a significant turnover of both employees and income. No wonder that for these companies, truancy level is an important factor that needs to be monitored and improved. Excessive absenteeism negatively affects the overall workflow and the level of profit and business efficiency. One of...

The TED Talk “How to Make Hard Choices” by Ruth Chang

The TED Talk about decision-making by Ruth Chang has several important implications. Whereas the standard way of thinking about the hard choices is that it is a curse, she comes to the conclusion that it is instead “a godsend” (Chang 14:20). However, it is not only the culmination that matters...

Reflection about Training and Development of Employees

Introduction Selling is an employee’s profession that requires a customer-centric sales strategy. Sales are made through person-to-person conversation. The discussion may occur in person or over the telephone, but the core of a good result is contingent upon the seller’s ability to establish trust in customer relationships. Establishing credibility and...

Resource-Based View and Competitive Positioning

The main contrast between the resource-based view and competitive positioning approaches is the ideologies behind the two. In a resource-based view, the usefulness of the available resources at the business’s disposal is critical in gaining its competitive advantage (Shibin et al., 2017). Therefore, when formulating a business strategy, the effectiveness...

Popular Mistakes in Launching Business Start-Ups

The topic I have been researching this semester is business startups. This is a significant research area because startups are considered the key way to bring new technology to the contemporary market. As our world grows more virtual and an increasing amount of companies shift to providing intellectual property rather...

Teamwork Dimensions and Kolb’s Theory

By definition, teamwork refers to a group’s collaborative effort to attain a specific objective or accomplish a task in the most efficient and effective manner. In the current world, teamwork plays an important role, especially in heightening efficiency and quality, determining firm governance and strategy, launching and designing products, and...

Business Excellence in a Volatile Environment

Literacy programs on business operation for all existing employees and strict literacy requirements for recruitment of new employees are instrumental. The education of existing employees should incorporate convenient means such as computers that ensure they learn in their spare time and practice the skills in daily business operations. The requirement...

Corporate Governance, Sustainability and Risk Management

Introduction Every corporation is run by a set of rules and regulations that determine how power and authority flows. Corporate governance impacts how a company’s goals are set and achieved, determines how risk is handled correctly, and how performance is maximized. Effective corporate governance frameworks empower organizations to produce value...

Norrona Company’s International Marketing Plan

Introduction The current economic climate is characterized by stiff competition, which threatens the survival of many companies. Given that retail is a low-margin business, many companies consider entering the global market to improve profitability. Entering a new business market has always been disastrous but can also be rewarding in case...

Nike’s History of Fair Labor and Living Wages

Introduction One of the remarkable features of the globalization era is the wide availability of information, including of a preferably closed nature. In particular, with the development of information technology, every individual can share their opinions and experiences online, which can generate a public outcry if the issue being communicated...

Corporate Social Responsibility Strategies

Corporate Social Responsibility (CSR) is one of the essential concepts and practices of doing business in the modern world. Taking care of stakeholders and the environment and complying with all legal regulations and laws is a necessity for companies that want to achieve success and receive public support. However, participation...

The Toms Shoes Firm’s Recovery Process

Possible Alternatives Toms Shoes, a shoe manufacturing company, is on the verge of bankruptcy and, therefore, has been bought out by creditors to avoid disappearance. It is necessary to find out why this situation occurred and what mistakes are observed in the policy and its motions. The cause of the...

Delta Airlines’ Strategic Analysis

Company Overview Business Overview Delta Air Lines Inc. provides air transportation services both in the US and internationally, operating in two segments: Airline and Refinery. The company’s key locations are situated in core hubs, including Atlanta, Minneapolis-St. Paul, Detroit, and Salt Lake City. As for the international networks, Delta Air...

Analysis of Createyourownzine Company

The company is a provider of publishing services on a digital platform. The main idea of ​​the company is to create an independent magazine, which in the modern media space is called a zine. This resource is conceived as a digital media publication that can publish amateur materials in professional...

Square Enix Group’s Corporate Philosophy

Introduction Correctly defined business activities and objectives often promote the enterprise’s growth and ensure that its overall economic standing is stable for years to come. However, the corporation’s leaders should be especially knowledgeable of the specific organizational endeavors and their benefits for the desired developments, presenting the most crucial ideas...

Human Resources Team’s Objectives

The in-depth analysis of the environment and staffing issues is the major objective of HR planning along with the strategic coherence of all HR systems and activities to organizational goals. Bennett and Brush (2018) support this statement through their article that addresses Corning’s HR Strategic Planning Process. The authors examine...

The Business-Level Strategy of Starbucks

The Starbucks coffee shop chain is ubiquitous and one of the fastest-growing food and beverage companies. Starbucks was founded in 1971 by two passionate coffee lovers. It was planned to create a company to purchase coffee beans, roast them, and sell to other companies at the initial stage. Starbucks is...

Off-Site Catering Business and Important Numbers

A medium-sized off-site catering business is not easy to sustain. The owner should always account for all the things that happen during working hours. Apart from managing the employees, the kitchen facility, food delivery, and servings preparation, there is also the financial part of the catering business. To ensure the...

Assessment of Fruit Business in Mexico

Purpose This business plan was written to assess the viability of the intended Fruit business exportation of fruits to Mexico. The project considers the cultural, economic, and political aspects of the receiving country to determine the conditions required for successfully introducing the product in the Mexican market. The cultural components...

Personalization as an Effective Marketing Tool

Introduction Currently, the promotion of companies through social networks has become a reasonably effective tool for attracting customers and increasing profits. Various methods of increasing demand for goods and strengthening customer confidence in goods and services advertised on social networks have been actively developed. One of these methods was personalization,...

Risk Management Failure Analysis

Risks can be complicated to identify, and it is challenging for companies to prepare and manage them appropriately. Therefore, if a company is being hit by consequences for which it had not planned, money, time, and reputation are at stake (Mind Tools Content Team, 2016). Risk analysis is a necessary...

Tech Data Group’s Audit Influences

Synopsis Tech Data Group is one of the companies involved in this audit. This company is a subdivision of Tech Data Corporation, and it prides itself in providing technology products and services at wholesale prices. As such, the company works with over 9,000 employees. Tech Data Corp is located in...

2008 Louisiana Chemical Spill and Response Actions

The selected incident is the 2008 Louisiana Chemical Spill, which occurred due to two rail cars collision. The cars were carrying hazardous chemical compounds, which were ethylene oxide and hydrochloric acid, and since the combination of these two can be highly dangerous and possibly cause an explosion, an immediate evacuation...

Brazilian Business From Personal Experience

First of all, I would like to thank you for giving me the opportunity to participate in the Latin Scholarship competition. I graduated with a bachelor degree in Business from a Brazilian university, which allows me to be quite competent in the field of entrepreneurship. In addition, I have my...

OM Sarawak Project in Malaysia

Project cost and funding mix IBP, Inc (2017) states that the project cost is estimated at $ 500 million. It was financed by equity capital received from shareholders and external borrowings. OM Sarawak comprises a joint venture between OM Holdings Limited (OMH) – 75% and Cahya Mata Sarawak Berhad (CMSB)...

The Proserve Corp. Humidifier Product Marketing

Ultrasonic humidifiers create cold steam consisting of the smallest particles of water. The water is vaporized with the help of a special membrane that oscillates at high frequencies. The new Proserve Corp. humidifier not only reduces dry air but also serves as an air freshener and comes in a variety...

Features of Corporate Social Responsibility Strategy

In Mintzberg and Waters’ terms, there are several features of CSR strategy that are planned. Mintzberg and Waters (1985) note that here “leaders at the center of authority formulate their intentions as precisely as possible and then strive for their implementation” (p. 3). This strategy is guided by four priority...

Communication in Negotiation in Management

Negotiations are an integral part of work processes, and they can take place in various settings – from personal meetings between employers and company employees to negotiations between states. Experienced negotiators understand the importance of communication and use multiple techniques to improve it. Other influential aspects of the negotiations are...

Code of Business Ethics and Its Main Provisions

The Code of Ethics combines the most important values, principles, standards of behavior, and ethical norms that form the corporate image on a global level. In order for the successful international development of a corporation, I would suggest the following three provisions prior to the code of ethics. Employees of...

Procter & Gamble Firm’s Mission Statement

It is evident that the COVID-19 unexpected challenges make most major companies change their strategies and adapt to the new circumstances and the needs of their customers. It is possible to say that all organizations were in relatively equal positions, but thanks to the outstanding skills of their managers, some...

The ReDefine Firm’s Marketing Proposal Analysis

Summary ReDefine is a company that seeks to provide unique tourist experiences in well-known and not-very-familiar destinations around the world. It is based on the idea that travel can bring more happiness, satisfaction, and joy than it usually does. To achieve that, the firm offers several unique services for its...

Tenzing Energy Drink’s Price and Distribution

Tenzing Natural Energy Tenzing is a purportedly natural plant-based non-GMO energy drink. The company was started by a Dutch businessman who was a former Redbull marketing executive. It is marketed as a recipe inspired by the brew of Himalayan climbers with a triple hit of natural caffeine, vitamin C, and...

Marker Motion Technology Marketing Strategy

Motion Sensors Market Motion sensors have become an inseparable part of modern technical devices. Such sensors are used widely in smartphones, smart wearables, virtual reality devices, and even autonomous vehicles. Therefore the market is significantly technology-dependent and higher perspective. Smart devices and electric cars may represent the present and the...

Job Design and Human Resource Management

Current and future work systems are extensively defined, and thus, strongly linked to management’s strategic decisions. Employees are getting more active in work design and reengineering. Cross-functional teams are advantageous from a strategic standpoint, but they can also be problematic. Managing their activities efficiently is a difficulty for them, which...

Neglecting Face-to-Face Customer Engagement in Digital World

One of the viewpoints where entrepreneurs are battling between remaining with the old ways and taking the path of least resistance is the client experience. Associations that can rapidly reconsider their omnichannel way of dealing with a particular client experience will recuperate quicker from the computerized insurgency (Smith and Zook,...

“Action” and “Control” in Digital Marketing Planning

Introduction A business proposal is a formal document intended to provide insight into a service that a company offers. In this case, the SOSTAC marketing model for planning is utilized to set up a restaurant for potential investors (Chaffey, 2021b). This essay will critically discuss the nuances of tactics under...

The Better Beauty Company’s Management Issues

Control costs in Better Beauty primarily relate to the processes that the management is implementing to optimize operations and ensure higher profitability. Budgeting has identified several areas of the firm’s higher spending, such as capital equipment and renting costs. However, the research of the issue itself has been a source...

Corporate Entrepreneurship and Small Business

Organizations should embrace the corporate entrepreneurship spirit to ensure they remain relevant. Corporate entrepreneurship refers to the adoption of a strategy that encourages employees to be innovative by proposing and introducing new methods of operations. The current business environment is undergoing numerous transitions and technology is being incorporated into business...

Dabhol 1 Power Plant Project in India

Project cost and funding mix Ghandikota (2002) notes that the original project cost was $ 3.1 billion. It was subsequently reduced to $ 2.65 billion. The project was sponsored by well-known players in the sector with a solid technical and financial reputation. These include Enron Power Corporation (80%), Bechtel Enterprises...

Good Management Versus Leadership

There are different types of bosses in different organizations, so it seems that the question of whether the boss is good depends on the individual preferences of employees. As for me, I think that I lean more to consider myself a conservative person, so it is always hard for me...

McDonald’s Marketing and Branding

Global Marketing McDonald’s promotes a single brand with common characteristics in markets around the world. This is the largest fast-food chain, which is represented all over the world. McDonald’s occupies a leading position in the fast-food restaurant market. The international fast-food chain prioritizes its menu, as it helps attract the...

Agile Release Planning in Company’s Product Marketing

Introduction The planning step of an agile release is crucial in the process of marketing a company’s product. To ensure the long-term success of the firm, the plan provides a framework for the organization to work within. Stabilizing the market in terms of planning helps the institution contact its customers...

Tools for Efficient Team-Leadership Experience

Introduction to Team-Leadership Theory Every single organization needs a team leader who is liable to organize all company processes to perform themselves as a united body. The mechanism of arranging the company performance where all organization participants work collaboratively in order to achieve a final goal of a company adjustment...

Moral Wayfinding for Business Manager

Overview of an Article Written by Valentinov and Pérez-Valls in 2021, A conception of moral wayfinding for business managers is an article that explores current business ethics in management and the possibility of enhancing organizational learning and guidance. The researchers define the primary moral obligation of managers as running “corporations...

“Job Interview Preparation Tips to Help You Stand Out” by Deborah Acosta

Briefings on the Content Deborah Acosta’s article “Job Interview Preparation Tips to Help You Stand Out” talks about five important things to succeed in a job interview. The first step is a detailed analysis of the vacancy and requirements for a future employee. The second step in preparing for the...

Companies Response to Supply Chain Disruptions Due to COVID-19

Introduction Undeniably, supply chain disruption is not a new phenomenon for many leading companies worldwide. Over time, pandemics such as SAR-2012, MER-2013, and political situations, including Brexit and the 2019 China-US trade wars, have caused supply chain disruptions for many companies in some parts of the globe. However, the outbreak...

Importance of Business Idea for Venture

Any business venture starts with an idea upon which it is built. Although it is difficult to put forward a genuinely unique concept today, the ones already on the market can be further developed and expanded upon to offer the target customers an original product or service. The business idea...

Negotiating with Suppliers: Key Steps and Common Mistakes

Supplier relations are essential for the proper functioning of a firm. From a general perspective, this process consists of identifying and selecting the best-value offer for a company. This way, the firm obtains the required materials for the production of its goods or provision of services. In other words, the...

Telasi Power Project in Georgia

Project cost and funding mix According to AES Telasi (n.d.), the total project cost is $ 147 million. Henisz (2017) affirms that in 1998, American Electric Services Corporation (AES) acquired 75% of Telasi’s shares, while the rest of the shares remained in the hands of the Georgian government. AES offered...

Professional Relationships in Healthcare

Successful professional relationships are essential to working effectively in healthcare settings. Relationship-oriented work is a personalized approach to maintaining a positive climate within the organization. Professional associations include team members, colleagues, other professionals, and people who need treatment. Thus, the State’s professional attitudes require physicians to have the professionalism and...

Analysis of Costco Wholesale Company Ratio

Introduction It is important to note that the performance ratios of a company play a critical role in assessing and monitoring the overall validity of the organization as a business enterprise. The given analysis will primarily focus on evaluating the financial condition of Costco Wholesale Corporation on the basis of...

External Environment Analysis in Strategy-Making

The present paper conducts an external environment analysis for the Chinese telecommunications company Huawei Technologies. External environment analysis plays an important role in the strategy-making process because it helps predict possible risks and develop strategies to mitigate them. Although Huawei is a Chinese company, its products are sold in Asia...

International Expansion and Ethical Values

The difference between international and global corporations is essential to consider in the business environment. While an international corporation is defined as a company that operates in at least two different countries, a global corporation is involved in the market of several world countries (Abraham, 2012). In addition, international corporations...

Management of Organization and Its Challenges

A company is a business structure with separate legal entities from the owners. In a accompany, primary operations are run by the company directors while the company’s ownership is often in the hands of shareholders. In a company, the human resource manager holds major duties, including planning, coordinating, and directing...

Probability in Orgaman’s Decision-Making Processes

Nowadays, many companies face difficulties in decision-making processes, as, due to severe market competition and COVID-influenced recessed economies, the cost of mistakes becomes incredibly high. To offset the possible negative implications of wrong decisions on the company, more and more managers rely on statistical data to help them make the...

How an Effective Supply Chain Promotes Competitive Advantage

The robust supply chain can enable companies to outperform their competitors by obtaining their products faster, safer, and lower costs in a highly competitive business world. BASF, a global chemical company, emphasizes several aspects as critical drivers of their successful supply chain. Namely, they stress the importance of digitization, business...

The Coffee Truck: A Critique of the Business Project

Background Starting your own business always involves risks and economic threats; there is never a guarantee of success, no matter how effective the leader is. The initiation and profitable existence of a commercial project depend not only on the personality and skills of the leader but also on a combination...

Meghnaghat Power Plant Project in Bangladesh

Project cost and funding mix The project is estimated to cost $295 million, including $75 million in equity and $220 million in debt. In December 2000, a $ 50 million direct loan and a $ 20 million supplementary financing facility were approved for the Meghnaghat power project by the Board...

Amazon, Coca-Cola, Nescafe: Three Global Brands Analysis

Introduction Gaining the confidence of the local audience assists a company in improving its national and international reputation with an increase in customer loyalty and referrals. Culturally responsive transformations and localizations may create a brand’s dominance in an area for showing that it is considering the needs of its customers....

Business and Economics: Intercontinental Human Resources Management

Globalization has affected and caused changes in multinational companies’ strategies (MNEs) and other large corporations operating in different countries. Globalization is described as a continuous process through the integration, global communication, and trade network of regional economies, societies, and cultures. While developed nations’ internationalization has been long pursued by multinational...

Team Management of Arctic Mining Consultants

The case compiled by McShane and Neale (2021) introduces the issue of poor team management caused by internal conflicts in Arctic Mining Consultants, a firm involved in mining activities. Given the current challenges, Tom Parker, as a field technician and coordinator, should do everything possible to create an environment of...

Apple: Future Employment Opportunities

Introduction After the release of the world’s first iPhone back in 2007, it instantly became a sensation. The company managed to make a breakthrough, so the new model and its descendants were guaranteed success. I myself am an active user of Apple technology, which is why I chose to consider...

Consumer Decision-Making Process

Consumer behavior, as well as factors influencing purchasing decisions, is what the marketing strategy of most companies is based on. The purchasing decision-making process includes several stages: problem recognition, information search, alternative evaluation, actual purchase decision, and post-purchase behavior (Qazzafi, 2019). The first stage, problem recognition, begins with the buyer’s...

Aspects of Capital Budgeting Practice

Internal Rate of Return (IRR) is used to approximate the profitability of possible investments. The discount rate, which makes Net Profit Value (NPV) zero, is IRR. Note IRR is the annual return rate that equates NPV to zero. The higher the IRR, the investment will be more desirable. To calculate...

Analysis of Disney Business Strategies

Disney’s ongoing success, which has a significant history, can be attributed to the company’s expertise in diversification, which accumulates value. The strategies that contribute to Disney’s current state as an industry leader were first implemented by current CEO Michael Eisner beginning as early as 1984 (Rukstad et al., 2009). These...

The Under Armour Brand Management

Introduction Kevin Plank, a former University of Maryland football player, founded Under Armour in his basement. Under Armour manufactures athletic gear and accessories, recognized for its performance fabrics: equipment designed to drain moisture away from the body, regulate body temperature and improve comfort regardless of weather or activity level. Under...

Organizational Change Against Discrimination: The Case of Amazon

Introduction Organizational change can become a necessary process for any organization. As the company develops and enters the global market, it is bound to encounter specific events and requirements demanding that the current procedures are altered. In this regard, ascertaining the external factors influencing the corporation, possible barriers, the readiness...

COVID-19’s Impact on Workplaces

Introduction The impacts of the current COVID-19 pandemic on various aspects of life, including the labor market, are significant. Most areas have had to adapt to new conditions in which restrictions on social contacts are maintained. As a result, remote work has become one of the mechanisms to reduce the...

Bujagali Hydro Power Plant Project in Uganda

Project cost and funding mix According to the World Bank (2018), the project was a public-private partnership between: The private project sponsors include Industrial Promotion Services (Kenya) Ltd. and Sithe Global. The Government of Uganda. Multilateral and bilateral development agencies. Commercial lenders, including Absa Capital and Standard Chartered Bank. Total...

Finding a New Leader for Beauty Skin Unlimited

Introduction. Industry The industry chosen is skincare products with the appropriate name. They offer a wide variety of beauty and skincare products used for basic skincare, health-related skincare, and professional cosmetology uses. The business operates both in retail and direct-to-business sales, most of them occurring regionally. The company products are...

Environment-Oriented Approach in Consumer Decisions

Air pollution, global warming, deforestation, and other environmental issues have become major in modern life due to the rising negative effects of humans’ influence on nature. According to the Worldwide Fund for Nature (WWF), 16 of the 17 warmest years due to the record happened to be from 2001 to...

The Key Qualities That Make a Good Manager

Melissa Richardson sees a good manager as a person with advanced motivation skills, encouraging steady working relationships within the team of professionals. Richardson’s actions comply with her ideas: she joined training on team motivation and read books on leadership, discussed her team sales performance, and applied her motivational skills to...

Leadership: Making Difficult Decisions

Jeffrey Stephen Wiegand is an American biochemist and former vice president of research and development at Brown & Williamson. Wiegand became known as a whistleblower when he appeared on the CBS 60 Minutes program and claimed that Brown & Williamson had intentionally manipulated its tobacco blend to enhance the nicotine...

Accounting Software for Business

QuickBooks QuickBooks is noted to be an especially well-liked piece of software for small businesses. Among its benefits is the use of cloud storage and a compatibility with third party applications. In addition, the app is also perfect for beginners, offering a combination of flexibility and accessibility hard to compare...

Rosia Montana Gold and Silver Mining Project in Romania

Project cost and funding mix According to the S.C. Roşia Montană Gold Corporation S.A (n.d.), the principal company shareholders are the state-owned mining company Compania Naţională a Cuprului, Aurului şi Fierului “MINVEST” S.A. Deva (former Regia Autonomă a Cuprului Deva, until 1998), with 19.31%, Gabriel Resources Ltd. based in Canada,...

Indorama Eleme Fertilizer and Chemicals Project

Project cost and funding mix According to Wapmuk (2021), the project cost of the Indorama Eleme Fertilizer & Chemicals Limited is USD 1.2 billion. The total debt financing is USD 800 million, and equity financing is USD 400 million. The main subjects of the financing were the International Finance Corporation...

Selling Company’s Products & Services Successfully

Choosing the proper channels, strategies, and marketing and promotional approaches is key to successfully selling any company’s products or services. This choice depends on many internal and external factors and circumstances that the company needs to consider to get a return on its investment and gain audience interest. These factors...

Tesla’s Competitive Advantage

Tesla is a world-famous American company that produces electric cars and solutions for storing electrical energy. Today, it is one of the world’s best-selling manufacturers of electric cars. Additionally, Tesla has one of the best, competent, and visionary leader. Through his actions, the organization effectively unites, distributes, and concentrates efforts...

Risk Mitigation When Purchasing a House

The real estate market is currently quite well-developed. However, buying real estate from a legal point of view is a very complex procedure and requires careful preparation before its implementation. In the event of an error when checking a home, the excitement of buying a home can turn into drama...

Automation of Accounting Systems: Employability of Welsh Graduates

Abstract This paper confirmed the high organizational transformability of accounting, but it did not prove the real problem of replacing human labor. The key emphasis of the study, unequivocally reflecting its brief essence, was recognizing the idea of a change in the role of the accountant over the past decades....

How Proper Communication Can Satisfy a Workplace Problem

Establishing an appropriate pattern of interaction in the professional environment is an essential task for management executives. Consistent and efficient communication between employees, customers, and senior workers is a significant benefit, which ensures the creation of strong relationships between individuals. In the case presented, an employee and a customer are...

Egyptian Refinery Project Promoted by Citadel Capital

Project cost and funding mix Egyptian Refining Company (ERC) is the largest infrastructure megaproject both in Egypt and Africa as a whole in the form of a public-private partnership. According to the Egyptian Refining Company (n.d.), this modern refinery is worth $4.3 billion. At the same time, equity capital is...

A Global Business Plan in India

Analyzing International Competitors Potential Competitors To assess international competitors, one must investigate multinational corporations (MNCs). The top Indian companies that operate in the ICT industry are Tata Consultancy Services (TCS), Infosys, HCL Technologies, and Wipro (GlobalEDGE, n.d.-a). All these companies have large revenues and market values of billions of USD,...

Diversity in the World’s Top Companies

From my perspective, a diverse organization should go beyond the common definitions of diversity, broadening the workforce and ensuring that representatives of various social groups and capabilities are employed. In the current age, ensuring diversity in a workplace is a crucial concern for numerous companies, and organizational leaders are expected...

Product Life Cycle and Marketing Strategies

Introduction The modern market for goods and services is notably diverse. A particular management model is needed to properly control sales and increase the effectiveness of the marketing strategy. One of the fundamental points of this method is the product life cycle, which considers the different stages of the product’s...

Kraft Singles: Targeting the Millennials

Strengths will help attract Kraft Singles to its target audience: millennials and millennial moms. The strengths of Kraft Singles include financial investments and statements. Kraft Singles is a very wealthy company with many years of experience. They have had plenty of time to accumulate capital, and now it is easier...