11580 samples of this type
Introduction Apple Inc. is a technology firm founded in 1976. Since its formation, the corporation has expanded its business operation across the world. Currently, the business organization has several stores in the US, Africa, Europe, Asia, and North American markets. Despite rapid changes in the technology industry, Apple has managed...
Abstract Amazon is a highly successful online retailer and one of the companies that pioneered the industry. The corporation has made efforts, through research and new product development, to achieve a market competitive advantage over its other competitors. The purpose of this strategic plan is to assess the effectiveness of...
Introduction This paper is a strategic analysis of three large companies – Severstal, Air Asia & Tune Group Case Studies. Strategic analysis is a way of researching and turning the database obtained from the analysis of the environment into an enterprise strategy. It allows to assess the internal capabilities of...
It is hard to disagree that one of the primary goals of most businesses is to maintain high competitiveness and be the main choice of numerous clients. In order to achieve these objectives, it is of vital importance for companies to select appropriate and effective strategies that would help them...
Introduction The Topic and Its Context Leaders of various organizations strive to apply strategies to boost the performance of their subordinates. Workers are the driving force of organizational success; hence, correct methods of coordinating their work are essential. The tactics of motivation and communication with employees define the leadership styles...
A learning organization is adept in knowledge creation, acquisition, and transfer, as well as behavior modification, to consider fresh information and insights. Netflix began as an entertainment business that mailed DVDs and offered online streaming and video-on-demand. Currently, Netflix has 103.95 million customers worldwide, 51.92 million of whom are in...
Introduction Companies that employ numerous people often become subject to different legal and ethical challenges that frequently arise due to the failure to ensure proper management. Every year, notable companies encounter issues concerning their ethical conduct, which eventually may translate into lawsuits and conflicts with their employees and partners. The...
Introduction Servant leadership is one of the popular leadership theories that can be applied in different organizations to increase their effectiveness, improve the general performance of employees, and enhance the relationships between leaders and their followers. This paper studies servant leadership, explicitly comparing and contrasting its traits with the major...
HRM undergoes significant changes driven by the economy and its conditions as an essential component of modern organizations’ activities in managing employees. Furthermore, some factors that directly impact workers and their working conditions can also cause significant changes in an organization’s human resource management practices. The current trend for remote...
Introduction True Religion is an American designer jeans and denim brand. The brand was founded in 2002 in California. At the dawn of the new century, when the fashion industry was undergoing dramatic changes, and many brands were trying to figure out where to go next in a rapidly changing...
Introduction The presented paper is devoted to the in-depth analysis of Saudi Arabian Airlines, or Saudia. It is a flag carrier of Saudi Arabia, with its central office in Jeddah (Gamraoyi, 2016). Its main operational base is located at King Abdulaziz International Airport (Gamraoyi, 2016). The company also has several...
Introduction Cherng, the co-chairman of Panda Express, supports continuous learning by encouraging employees to commit to self-improvement. The company allows the employees to offer their opinions during training. Cherng and his wife, Peggy, the co-CEO, keenly observe little things such as tidiness, which they believe are noticeable by customers. The...
Introduction Netflix is a brilliant example of proper business management where everything is done correctly. The organization has consistently implemented intelligent, calculated decisions, from its marketing and content to its corporate strategy and product. Netflix has developed a deep grasp of its audience that few companies have because of the...
Introduction Large companies are interested in new markets where their products can be sold. The hospitality industry, including the restaurant business, is no exception. The Five Guys network of fast-food restaurants is world-famous, providing customers with high-quality products. In many countries, restaurants of this network operate on a franchising system....
Introduction It is no secret that good, strong, and stable working relationships between colleagues, subordinates, and leaders of organizations provide a solid foundation for implementing productive work, effective results, and high achievements. It should be noted that the biblical motives, commandments, and dogmas, in this case, act as a “catalyst”...
A positive corporate culture is pivotal to any organization concerned about its employees, clients, productivity, and public image. Strong leadership and a growth mindset are essential components of a company’s ethos (Tuleja, 2022). In this regard, Zappos is known for its unique and inclusive working environment that can be considered...
Starbucks Supply Chain Plan Starbucks has a supply process involving its internal management with the external market. The internal process includes the factory production units and the logistics within the company process, which link each other to ensure regular production and sales. The chain comprises the inbound and outbound materials...
Introduction Strategic management directs and supports organizational activities for sustainable growth. The Coca-Cola Company integrates strategic management in its local and global operations contributing to its success in the beverage sector. DuBrin (2020) states that planning, organizing, leading, and controlling fall under the primary management principles. Coca-Cola’s vision is to...
Introduction A diverse workplace entails a variety of individual variations within an institution. Workplace diversity comprises color, sexuality, ethnicity, mental and physiological impairments, and other unique characteristics. An inclusive workforce is one where individuals with all types of diversity and impairments feel accepted and their efforts are recognized (Agarwal, 2021)....
Introduction Many companies believe that training answers all issues and that its absence is the root of many problems. Most people are familiar with the Kirkpatrick Model, which may be used to analyze and assess the outcomes of coaching and educational initiatives. This essay will describe the Kirkpatrick instructional and...
Introduction Quality improvement is a process in which the effectiveness of all existing systems in the business is evaluated. Changes usually take place based on a structured approach and qualitative analysis of all work areas of the company. To organize successful improvements, regular data collection and analysis are accomplished. Business...
Introduction As the new head of human resources at Java Corp, a homegrown cold coffee and tea business, a qualified individual needs to fill the executive director role in the soon-to-open office in London, England. This will be a two-year assignment, and there is a need to plan for a...
The day-to-day manager, who may also be referred to as the functional manager of the organization, is the person who is in charge of making choices regarding what is most beneficial for a particular department or group inside the firm. It involves dealing with problems as they crop up and...
Transformational leadership is a type of organizational governance that not only encourages change and innovation but also maintains its values, culture, and processes. This case study focuses on Rachel, the manager, and CEO of Independent Center for Clinical Research (ICCR). It will discuss what is extra about Rachel’s leadership, how...
The Impact of the Components of the External Environment on Magnolia Brands’ Ability to Realize their Vision Generally, the aspects external environment has the ability to influence the Magnolia brand. For instance, competition from other businesses in the sector might make Magnolia lose customers. In addition, the political stability in...
Introduction A global approach is a firm’s plan for expanding into the worldwide market. The objective of designing an international campaign is to boost worldwide sales. The international strategy encompasses standards as well as foreign and multinational concepts (Cuervo‐Cazurra et al., 2020). Therefore, adopting a worldwide approach can be advantageous...
The impact on the development of the leader Dan Bane’s father was a founder of a successful grocery store in Dallas. When Bane was only 17, he read his father’s will and learned that he would receive the bulk of his estate when his father died if he agreed to...
Introduction International business is a unique civilizational phenomenon due to its scale and nature. Every year the concept of domestic business becomes more challenging to separate from the global one for marketing specialists and economists (Peng and Meyer, 2016). Markets are constantly intersecting, and their players are tirelessly looking for...
Introduction Leadership is a complex position associated with the necessity to make difficult decisions that will directly affect the performance of the unity. This objective requires a certain level of expertise that would allow the manager to make an informed decision in light of all the factors involved. Yet, even...
Ethical values are a construct that determines the behavior and thinking of each individual. It is true that while some universal principles of ethics, in general, values are individual to each person: what is suitable for one is unacceptable for another. Recently, there has been a marked increase in academic...
Introduction As the world experiences the adverse impacts of climate change, countries have accelerated their efforts in transitioning from fossil fuels to low-carbon energy. The changeover poses a significant threat to the companies operating in the oil and gas (O&G) industry, as the prospective demands for nonrenewable energy sources are...
A business-level strategy is an approach that that aims to identify how a company should compete in each of its divisions. Corporate-level strategy, on the other hand, is an organizational plan that aims to define what type of business a firm should or intends to be. As such, the present...
Introduction Pauls is one of the leading milk brands in the Australian market. Presently, it remains an acceptable product because it delivers numerous benefits to the consumer. In terms of background, the brand name emerged in 1923 when a firm by the same name introduced it into the market. Other...
Introduction The marketing plan that Ford implemented for the Fiesta is a forward-thinking approach to the business of marketing. The automotive business in the United States is a highly competitive market in which a large number of well-established brands currently operate successfully and have a substantial number of loyal customers....
Carlo Rino is a well-established fashion business that targets young women 18-35, who feel confident and daring. The brand sells bags from genuine and fake leather, using a developed network of suppliers. Carlo Rino is a successful business, but recently it discovered the need for an urgent innovation. At the...
Introduction Negotiation is an instrumental area of study that mainly encompasses elements of human interactions and behaviors. Successful negotiation entails planning and preparation; under this, I adopted early preparation, which significantly improved my capabilities in the negotiation. While planning, I involved my team, with who I shared the same interests...
Introduction Systems thinking in company management can significantly affect the organization’s success. This approach is of great value in developing a company’s strategy. First of all, it allows to conduct a comprehensive assessment of the current affairs and prospects of the organization and to take measures to improve the situation....
Introduction Walmart is a supermarket chain in the United States and one of the world’s largest retailers. The company operates under several banners, including Walmart, Sam’s Club, and Asda. Walmart sells a variety of products, from groceries to home items. At Walmart, the philosophy is simple: to save people’s money...
Introduction Setting policies, processes, and priorities in order to increase a business’s or organization’s competitiveness is the practice of strategic management. Strategic management often focuses on efficiently allocating personnel and assets to accomplish these objectives. Strategic management in the realm of administration includes the development and execution of the main...
The Boeing Company Boeing is one of the biggest corporations in the aerospace industry. The company works with customers across over 150 countries (Boeing, n.d.). Boeing operates through the development, manufacturing, and maintenance of commercial planes, space systems, and defense products (Boeing, n.d.). The core values of the company include...
Coercion as a method of implementing change can have the desired effects, but this practice can be accompanied by barriers and pitfalls. According to Senghaas et al. (2019), coercive instruments often serve a strategic function and are characterized by inflexibility. As a result, targeted individuals may not be able to...
Amazon Company Performance Amazon is among the top online retailers as well as one of the highest-earning e-commerce aggregators with three hundred and eighty-six billion dollars in net sales. It also has approximately five hundred and seventy-eight billion dollars in digital online and physical gross merchandise volume in 2021. During...
Brief History Like nearly all merchants, Wawa felt the pain of limited consumer spending as the financial crisis of 2008 progressed. Companies were actively copying Wawa’s products in reaction to the recession. Faster pumps with shorter lines and did not charge credit card fees became increasingly prevalent. Stoeckel summoned top...
Introduction One of the peculiarities of the modern world is the unprecedentedly rapid development of production as well as the sphere of services, which calls for especially thorough quality control. The latter requirement, in turn, is worth mentioning among the most powerful drivers of innovation; businesses have to adopt new...
Analysis of Kodak’s Situation Using the 3S model Theory Companies require a consistent theoretical and practical approach to maintain their competitive advantage. A channel of access, sharing, and integrating knowledge is important in every organization aspiring for innovation. In a disruptive business market, organization need a strategy-making process which enables...
Accenture is an internationally established organization that serves various consumers. As a result, it adopts unique marketing strategies to ensure that its consumers find value and benefit from its marketing strategies. However, given the complexity of its business, the organization must continuously evaluate its marketing strategies to ensure that they...
Pricing strategies is a concept that has been studied for decades. The focus in many studies is put on how a firm can get customers to purchase their product. Pricing affects the buying decisions and the profitability of a business. Apart from these two considerations, the competition should also be...
Executive Summary Countries and islands along the Pacific coast face numerous challenges in the shipping industry due to social, technological, climatic, and economic factors. Significant factors affecting the industry include capacity constraints, the smallness of the islands, economic instability, distance from large markets, and effects of climate change. This paper...
Introduction There are some metrics concerning decision-makers’ performance and decisions themselves: efficiency and effectiveness. As a rule, decision efficiency is defined by the number of resources consumed in a decision-making process. Such resources may include time, during which all advantages and disadvantages are considered, money, which decision-maker is paid for...
Introduction In this research paper, the financial performance of CSL Limited is examined for the years 2020 and 2021. The research will look into the various ratios used in analyzing financial situations of businesses like the debt ratios, current ratios, return on equity ratios, profit margin ratios, dividends per share,...
Influence of Personal Values and Servant Leadership on Individual and Group Behavior Personal values are significant in one’s life because they form the foundation of one’s beliefs and interaction with other people. Personal values tend to determine one’s perception of life and their reaction to various situations that one experience...
Introduction A business report is a formal document designed to guide managers and policy-makers in organizations toward making informed decisions. As a result, business reports rely heavily on factual data and research resources to analyze concepts and provide practical recommendations to improve organizational processes. On that account, it is critical...
The Concept of Corporate Social Responsibility Corporate social responsibility (C.S.R.) is a developing idea that lacks a broadly acknowledged meaning at the moment. Generally, the concept is understood by how businesses incorporate environmental, social, and economic issues into their moral standards. Furthermore, they may entail customs, strategic plans, choices, and...
Summary It is hard to disagree that many people enjoy drinking coffee outside. One of the most famous companies offering such a service is Starbucks – an international and highly respected retail coffee and snacks store chain that provides people with high-quality goods and services. Despite the popularity of Starbucks,...
One of the challenges for the HR department in the future will be the provision of flexible work arrangements. After the beginning of the pandemic, it has become clear that a hybrid workplace is key for organizations to ensure continued operations in the midst of challenges. Employees are now aware...
Canada is a multi-ethnic and cultural country with many possibilities for everyone willing to work hard enough for the prospect. This country has become home to millions of immigrants who came here for a better life (Patel et al., 2019). The proximity between cultures of different countries has a beneficial...
Introduction Advantages that may assist an organization in outperforming its rivals are referred to as competitive advantages in business. In addition to being the largest low-cost airline globally, Southwest Airlines Co. is based in Dallas, Texas. When other airlines have struggled for the previous two decades, Southwest Airlines has emerged...
Argument The thesis argument of this persuasive essay will be that, despite some people’s opposite opinion, business administration is truly one of the most interesting, promising, and best majors for young students. Having experience studying in business administration course, it will be easier to present qualitative judgment about the strengths...
Introduction International Financial Management (IFM) is an integral part of any company that has positioned its operations on the global market (Madura, 2020). This may explain why Coca-Cola is interested in the concept of the IFM to manage international finances and maximize shareholder wealth. Furthermore, the idea is of value...
A franchise is a company that uses the mother company’s name to operate in another region or part of the world. The mother company is known as the franchisor, and the franchise’s partner or individual is called the franchisee. One must pay a start-up fee and an annual licensing fee...
Introduction Apple Inc. is an American technology company in Cupertino, California that designs and develops consumer electronics, software, and online services. In 1976, Steve Jobs and Steve Wozniak founded Apple in California (Kabir, 2021). It successfully ranks among the most expensive and most prominent corporations globally, but this is not...
Introduction The analysis of case studies is essential for business and marketing management students because it shows the challenges and constraints entrepreneurs face running a business. The case study of Covetella’s experience is instructive as an example of a business in a foreign but quite attractive economic environment. Besides, Covetella...
Leadership Virtues Questionnaire focuses on several virtues when approaching ethical leadership. According to Riggio et al. (2010), LVQ evaluates leadership virtues while looking at awareness and self-discipline skills. Prudence is one of the virtues, which entails the wisdom that enables an individual to ensure a balance when handling two extreme...
In 2009, Domino’s Pizza’s famous pizzeria brand experienced a severe crisis. Preparing a marketing campaign for a pizzeria has become a difficult time for its leaders and employees. After many negative comments, sales and reputation fell, and the chain began to share the last places in the ranking with little-known...
Many people face a problem: it often turns out to be much faster and easier to do the work on their own than to entrust it to another person, who, in fact, should do it. Or there are examples where people choose their partners based on attractiveness to them, and...
The present paper conducts an external environment analysis for the Chinese telecommunications company Huawei Technologies. External environment analysis plays an important role in the strategy-making process because it helps predict possible risks and develop strategies to mitigate them. Although Huawei is a Chinese company, its products are sold in Asia...
Reflecting on the chapter on ethics and other professional responsibilities for human service workers provides valuable insight on how ethics codes are critical to a productive and correction provision of services. It is important to note that ethical behaviors can be manifested in legal, ethical, and moral perspectives (Summers, 2016)....
Introduction Before making a decision about the introduction of a certain new product to the market, it is vital to conduct preliminary analyses to assess the existing situation and likely prospects. A comprehensive approach to the market and its trends implies studying the external and internal situation for a given...
Financial Markets The article “The Importance of the Financial Derivatives Markets to Economic Development in the World’s Four Major Economies” by Vo et al., 2019 investigated the association between economic development and financial markets. According to the article, financial markets positively contribute to economic growth. Financial markets’ significance is realized...
Introduction Companies competing in the free-market economy are always risking facing bankruptcy and subsequent closing. Over the past two decades, in the United States alone, more than half a million businesses have been forced to file for bankruptcy (Statista Research, 2021). Some of them were internationally recognized brands, while others,...
Background Ethical dilemmas constantly occur in organizations and workplaces regardless of the industry and the size of an organization. They may differ significantly in terms of values, which are in conflict, or parties, which are at stake. Therefore, it may be essential to introduce a comprehensive approach to the decision-making...
Introduction Any country’s energy industry is impacted by an array of specific factors induced by the political environment, social and economic situation, as well as the geographical position, resource availability, and environmental issues. Alternatively, different economic sectors have their own particularities that predetermine their capabilities in a given market, opportunities...
Introduction The 21st century embodied technological progress that has encompassed most spheres of human activity. In the current age, new advancements are developed at a rapid pace and introduced across various spheres of work, leisure, and entertainment. Furthermore, this unprecedented level of progress leads to profound transformations of the industries....
In response to the increasing competition in many industries, corporations are restructuring themselves to operate globally. The international configuration of businesses gives access to cheaper resources and costs, large produce markets, and subsidized financing opportunities (Deng et al., 2020). For instance, an organization may adopt a multi-domestic system where all...
Business ethics is one of the essential components of working in a business environment. Due to its principles, ethical problems and moral issues that arise during work between people can be considered and resolved. Moreover, ethical value systems also support business performance (Ferrell et al., 2019). This course’s study has...
Introduction Quality is one of the priorities modern businesses concentrate on, trying to improve customer satisfaction and reduce costs at the same time. Total quality management (TQM) has been a framework for achieving this goal for decades, but new paradigms emerge and become widely utilized. The Six Sigma approach is...
The Home Depot, Inc., most commonly referred to as Home Depot, is a major retailer operating within the home improvement sector. The retailer is affected by several economic and environmental factors. The most significant environmental factor affecting the sector is the spread and popularity of online shopping. The sector faces...
Zara’s capabilities to increase digital sales include robust supply chains, effective online store design, and brand reputation, but accessing emerging markets can become a challenge. There are several capabilities that can help Zara achieve 25% of revenue from its digital channel. These are mainly physical – i.e., relater to the...
Abstract This report presents an international business proposal for the expansion of the GMI company through the marketing of Progresso soups in Santiago, Chile. The report focuses on the country analysis and the possible measures the company could take to allow the successful marketing of Progresso Soup products. Progresso Soups...
Crocs is an American company that sells footwear and apparel of its own. The company operates in many countries with a wide range of all-season casual shoes, clothing, and accessories, while the main product of the company is molded shoes made of synthetic material. It has won the recognition and...
The level of market maturity has a strong influence on the degree and intensity of competition. The industry life cycle sets specific rules for the enterprises. Organizations need to understand the market development stages to form an effective strategy for survival and market capture. There are four stages in the...
Introduction Organizations need constant growth and development, which makes it necessary to respond to strategic challenges. DHL is an international logistics and transport company that provides road, air, and sea delivery services (DHL, n.d). The organization pays special attention to the use of the sustained potential for long-term development in...
Introduction The present literature review includes analysis and assessment of pertinent sources within the field of leadership. The goal of this literature review is twofold: The first goal is to examine the nature of abuse in the workplace, as it is necessary for a broader introspection into the specific problem...
EBay’s original business model vs. its current business model In fact, eBay initially began running its business model based on the pure auction principle. At that time, bringing such a process to the internet was an absolute novelty with its benefits and drawbacks. On the one hand, people have lost...
Introduction Entrepreneurship is the process by which a group or individuals exploit the market opportunity by substantially improving the services, method of productions, and improving the existing goods or bringing new products in the market. Entrepreneurship is defined as readiness and ability to run, develop and organize a business enterprise,...
Strategy refers to the pattern of integrating an institution’s goals, regulations, and actions into a collective section. A well-generated strategy depending on its weaknesses and strengths, changes in the environment, and liable steps by a witty opponent, assist in collecting and assigning resources in an organization. For a competitive strategy...
The Main Principles of Agency Law Agency relationships exist between the company and its labor force. Agency is a relationship between two parties – the principal and the agent – in which the agent acts on behalf of the principal (Miller, 1, p. 574). An agent is a person who...
Unilever is a global company that sells its products in almost every country in the world and has dozens of brands. Despite some shortcomings, the new CEO Paul Polman has achieved significant results in the company, demonstrating his understanding of the company’s strengths and weaknesses in an international environment. This...
Managers are, for the most part, responsible for everything that occurs in the working environment. This incorporates the activities of their representatives and any errors they make. However, it is only possible if workers care about the business’s benefit. Sometimes, employees themselves can likewise be responsible in specific cases, especially...
Introduction An individual’s attitude towards risk might be associated with endogenous variations for many motives. First, possession of financial assets infers hostility with risky verdicts new to the person. Second, creating risky decisions denotes ambiguity and might contribute to learning in a group framework. In regards to portfolio selection, this...
Guinness is a well-known brand of alcoholic drink which was created in Ireland. Its origin dates back to 1759, when it was first manufactured at the brewing company of Arthur Guinness. The latter signed a lease agreement for his corporation at 34, where he sublet for approximately nine thousand years...
Discrimination is one of the major challenges that organizational leaders face within the workplace. Workplace bullying refers to any acts intended to intimidate a colleague perceived by the oppressor as weak. In most cases, bullying within the workplace applies in a pattern that is directed at specific individuals. Any form...
The Key Drivers of Globalization and International Trade on the Context of the Amazon Organization Globalization is the name used to describe the growing cross-border trade in products, services, technology and investment, and people and knowledge flows of economies, cultures, and populations in the world. Various technological developments and progressive...
Introduction Cost leadership techniques are helpful in consistent and reliable conditions. To achieve this, the Amazon Company has effectively implemented processes to lower employees’ costs and reduce expenses through lower-cost raw materials, manufacturing processes, and dissemination. Differentiation strategies might include trademark, innovation, service quality, distribution channel, and other factors (Kurt...
Background Global operations by commerce and industries that initially served within their local markets create the need to form promotional plan of supply chain management (SCM). The globalized operations increased the use of information system technology which boosted the construction of a self-proliferating and complex chains of supply (Clauson et...
Introduction In the field of business, communication is an integral process that defines how information is gathered, analyzed, and delivered. An individual has to be ready to work hard to achieve a number of goals. Some of the most crucial tasks are to make sure that enough skills are defined...
Why Businesses Should Embrace Remote Work Transition to remote work has been a business trend even before COVID-19, but the pandemic forced organizations to adopt this employment type more rapidly and extensively. The study conducted by Felstead and Henseke (2017) shows that the percentage of people working mainly remotely rose...
Business summary The Nike Company was incorporated in 1967 to run its operations; to design, develop, and market its products of athletic footwear, equipment, and services. Nike has then developed to be among the world’s best brands. The company markets its products through its retail shops all over the world...
United Airlines is one of the largest airline carriers in the world, which nevertheless faces certain problems concerning its reputation. For instance, in 2017, a man was taken by force from an overbooked United Airlines plane for refusing to give up his seat (Zdanowicz & Grinberg, 2018). Thus, the company...
Nowadays, managers often misinterpret the true meaning of strategy. They define it as an instrument of identifying and targeting appealing markets to then find the most effective methods of maintaining lucrative positions of an advantage there. Unfortunately, protecting market positions cannot ensure the profitability and growth of an enterprise. Todd...
Background SWOT analysis is a valuable strategic tool that could be used in planning when doing situational analysis in an organization. The strengths and weaknesses (S/W) aspect depicts the internal strategic factors that could be used to ensure a strong industry position. On the other hand, the opportunities and threats...
McDonald’s is one of the most popular fast-food restaurants, and its success is defined by compliance with the needs of the present-day business world. However, any company has specific strong and weak points, and their consideration allows the managers to readjust the operations according to the current situation. Therefore, the...
Employee turnover is an essential organizational phenomenon with significant implications for corporations, individuals, and society. Reducing unwanted turnover is the goal of every organization. High employee turnover in industrial organizations continues to be a concern for various organizations. It is because organizations spend significant resources to train and invest in...
Employees are important components in every business since they facilitate the achievement of organizational goals. Companies hire employees who they believe can contribute significantly towards the accomplishment of their objectives. Workers tend to choose firms that offer competitive salaries and other benefits that ensure work and social life balance. While...
Introduction This paper is a personal leadership experience analysis of my encounter with a community-based organization where I worked as an intern in 2018. The organization faced serious management challenges triggered by the decision to focus on gender dynamics in the community. The organization’s primary objective is to alleviate poverty...
Introduction In the context of present-day developments, business owners should address a range of details concerning various fields in order to make their enterprise profitable and popular with customers. In addition, they are highly likely to encounter challenges, which are difficult to be found an appropriate solution. Therefore, the purpose...
Summary Segmentation targeting and positioning are marketing approaches that are used by marketers towards achieving positive outcomes from a certain market depending on the consumer behavior that is characterized by that market. Before comparing these 3 forms it is important first to identify and define each of them in comparison...
Introduction The business strategy and business model of any company determine its development, profit, and future opportunities. At the same time, the strategy must be strengthened and adapted according to the requirements of the time and the competitive market for the company to maintain its position. This paper will examine...
Introduction A strategy is a plan of action by an organization on how it intends to achieve its goals with the aim of profit maximization. It could happen due to the events or the happenings in the market. The emergence of a strategy might be as a result of interaction...
Consumer-Buying Process for BMW The consumer buying process is a framework designed to describe customers’ paths on their way to making a purchase. With BMW, the consumer-buyer process begins with recognizing the need to have a vehicle that facilitates day-to-day transportation. At this stage, a particular problem may arise, for...
Introduction The Chinese market is earning increasing recognition for offering unlimited opportunities to global corporations, spurring massive inflows of foreign direct investment. This trend is attributed to several socio-economic and political developments in China, including increased adoption of the rule of law, sound institutional reforms, and high research and development...
Introduction Conflicts may occur in any setting where different groups of people interact, such as in a workplace. However, since the workers have different backgrounds, simple issues can escalate into violence or disharmony within the job environment. Thus, it requires both expertise and organizational regulations to bring sanity among the...
It seems reasonable to state that all companies come to a period when their performance starts being insignificant. This may take place due to various reasons – starting from severe rivalry and ending with pressing governmental policies. However, there are a plethora of cases when the mentioned insignificant performance results...
In the 21st century global business environment, the increasing rate of globalization has meant that people from different regions find themselves in totally new working environments. Diversity has been a major issue of concern for global business managers in the recent years. However, the article of interest highlights the effect...
Marketing is one of the most critical undertakings all companies apply, regardless of their directions and sizes, to communicate and deliver value to customers in a way that benefits organizations. Because of the enormous number of competing companies in the global marketplace, marketers spare no effort in developing strategies that...
Walmart’s Balanced Scorecard Final Objectives Measures Targets: Timeline/ Metrics Increase market share Total revenue Increase 5% in first year Increase shareholder value Maximization of expected value Increase 5% in first year Increase in profit Total income Increase 5% in first year Increase innovation performance Innovation sales rate Increase 4% in...
The IBM Hofstede study is useful in understanding national cultures, but its usefulness in understanding how this relates to workplace values is rather limited. Hofstede’s culture theory does not acknowledge diversities in national practices and hence their institutions. Territorial differences exist within any given nation, such that individuals in one...
Introduction In a narrow sense, negotiations should be examined as one of the methods of alternative dispute settlements. However, in a general sense, it means communicative between parties for achievement of an objective on condition of equality of these parties. The aim of this paper is to reveal the nature...
Strategic risks are likely to be the leading class of risks for G4S in the coming years. It is therefore imperative that G4S take advantage of this risk and turn it into an opportunity. To begin with, change in technology is unavoidable. It can be an opportunity for a multinational...
Introduction Accounting is an activity of maintaining final records that require an orderly procedure to achieve desired results. Internal auditing is a function performed by a profession where he analyses and evaluates business projects or activities, determining the best in overall to help in achieving the objective of the business...
Coca-Cola Company is one of the most influential beverages and soft drinks corporations with global influence and the largest market share. The major input comes from the drinks, whereas the expenses mostly consist of advertising and shipping or handling (“United States Securities and Exchange Commission,” 2015). The production costs are...
In the epoch of globalization, multinational corporations (MNCs) became powerful and international actors on the international stage. This position was achieved partly due to the practice of attracting external resources from third-world countries. Alongside globalization, in the modern world, global stratification is an immensely significant phenomenon that refers to the...
Introduction Ethics may be defined as a set of beliefs in relation to what is considered to be right or wrong. Behavior that is regarded as being ethical usually follows rules and guidelines that are acceptable in society (Reynolds, 2007). More often than not, those who act ethically are perceived...
Branding is an important marketing tool for creating an impression and revealing the company’s philosophy, values, mission, and vision of the future. A corporate brand is significant for consumers; at the same time, it also allows creating an internal corporate culture. It is possible to note that during the last...
Introduction Professionals in the healthcare sector need to develop and apply the best leadership styles to support the delivery of personalized medical services. They should also have appropriate models for improving their competencies continuously. Practitioners who focus on emerging ideas and meet the demands of the followers and patients will...
Marketers tend to implement deceptive practices that force the customer to believe they gain more profit than usual. Typically, these practices tend to provide misleading but appealing information about the product or service being offered. Even though deception is a commonly used method to attract more clients and increase sales,...
Marketing and trade are complicated and interconnected processes, and their complexity increases in proportion to their scale. Most companies start their activities in the domestic market and expand to other countries, achieving success. For this reason, marketers need to understand the difference between domestic, international, and global marketing, as well...
All areas of a person’s activity are interconnected, influencing one another in a particular way. Each individual possesses a range of specific interests and hobbies that might not have an obvious relation to their primary sphere of studies. Nevertheless, extracurricular activities are capable of having a direct positive impact in...
When it comes to distributing service to customers, the most significant phenomenon refers to the fact that it is challenging to predict their behavior. Service managers should consider this fact by determining the amount of accommodation that they need. It is an essential issue because more accommodation implies more cost....
Introduction According to Chris Mittelstaedt, employee empowerment and collaborative teamwork are important elements to be considered when starting a company. His entrepreneurial path follows the need for change in his career life or business. His past professional background was instrumental when he began his company since he wished to treat...
Marketing Campaign Concept The concept of a marketing campaign for Oral-B electric brushes is to expand the number of buyers by reaching people interested in innovative technologies that can improve their daily life. The product will be presented as innovative rather than health supportive. The target audience contains middle or...
The approach to the marketing mix theory is changing dramatically due to the transformation of business processes and customer behavior, as well as the evolution of the digital age. Researchers state that the rapid development of the digital environment and related products “have redefined the routine lives of individuals and...
Nokia Company was established in Finland and was renowned for being the first company to generate a cellular network making it a global leader in mobile phones. Nokia established itself as a market leader in the production of mobile phones. Nokia has its presence in over 130 nations. Initially, the...
Introduction Facebook is an American-based organization that operates in the United States while it has a global market for its products and services. Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, and other colleagues decided to establish this social media company in 2004 (Brügger, 2015). As of 2012, this social networking platform...
A contract is defined as an institution which guides the behavior and conduct of those who enter into it. It usually occurs when two or more people, organizations or even companies make an agreement that can be enforced through a court of law and penalties may follow if the guidelines...
Introduction Strategic marketing involves the use of analytical tools and techniques to find the optimum balance between the realization of a company and the consumer’s objectives and goals. The concept has been applied in different business fields, but its role in the rapidly evolving tourism and hospitality industry is still...
Description of the Company Apple Inc. is a telecommunications firm that manufacturers sleekly designed communication gadgets such as iPhones, iPads, PCs, iMacs, and other software offerings that work together with telecommunication devices. Apple Inc is headquartered in Cupertino, California with over 350 retail stores globally (Hitt, Ireland & Hoskisson, 2012)....
Omnichannel may be regarded as a completely new term in the sphere of digital marketing. At the same time, this cross-channel content strategy will play a highly significant role in the development of stores in the future. The development of online retailing and the emerging of additional digital channels that...
Introduction According to Bryson (1995), strategic planning is the process of making choices. This process usually takes place when leaders need to be supported when making their goals international. This is a managerial tool that is used for the purpose of assisting the organization to perform better. In other words,...
The success of Spanish retailer Zara can be measured by the number of its stores found in the most prestigious capitals around the world as well as in comparatively small towns in the middle of nowhere. The brand belongs to the INDITEX group and can be put under the umbrella...
Introduction Holacracy is a specific form of organization of a company’s structure that implies the elimination of all the organizational hierarchies. The concept was invented by Brian Robertson as a method of improving corporative efficiency. The lack of ranks is supposed to encourage the employees to work out new plans...
Apple Inc. is one of the leading producers of IT products with its most prominent products such as iPhone, iPad, Macintosh, iTunes, as well as many other successful projects. The use of effective information systems is the company’s competitive advantage (Hwang & Chen, 2017). iCloud was developed in 2011 as...
Documentation is an integral part of running any business, as it helps to track and control progress, note errors, and consolidate decisions. For this reason, there are many types of reports that are suitable for various kinds of problems requiring a solution or justification. The yardstick approach is one of...
Principles of individual decision-making Individual decision-making is a process where a single person makes a decision without necessarily consulting other parties. This increases the chances of making ineffective decisions and it is for this reason that there are principles which have been developed to act as guides to the individuals....
The case study at hand indicates that the successful completion of project management goals hinges on several critical factors, such as the identification of its scope and the integration of an effective infrastructure based on a meticulously built information management system. The latter is, in fact, at the top of...
The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...
Introduction Corporate governance can be defined as how companies and corporates are controlled and directed. Since corporates play an important role in the society of wealth creation, tax payment, and provision of employment, there is the need for them to be controlled, so that their operations ensure the maximum realization...
Introduction The modern day world is faced with a number of challenges. In America one of the major challenges is obesity with a large portion of the population engaging in unhealthy eating habits (Man-tao 76). The risk of health can no longer be ignored and the need for responsible restaurants...
Abstract Despite numerous attempts to control the actions of those beholding power, power abuse remains one of the notorious elements of everyday reality. On the one hand, corruption is an inevitable stage of evolution of a regular person who suddenly gained too much power to be able to refrain from...
Abstract This is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE. Mercedes Benz is a pioneer in the automotive industry with a wide variety of automotives like trucks, vans, passenger cars, etc. Mercedes Benz’s industrial operations in...
