11633 samples of this type
Introduction In the contemporary, highly competitive business world, human resources in general and talent, in particular, are considered companies’ most significant value and asset. With an emphasis on innovation and creative, sustainable solutions, large corporations prioritize their prospective employees’ competence, skills, and knowledge to form resilient, reliable, and highly efficient...
Management practices are essential in a business since they provide the way forward for the company to grow from the local level and traverse international borders. A business must have different plans to attain a good reputation and improve product consumption by the international community. The management must bring together...
Introduction Increasing employee performance is a goal of human resource management. HR used to be primarily concerned with hiring, firing, and the conventional yearly salary review, but HR has been favorably reframed and has expanded in scope. The company integrates its human resource management strategy into the broader business objectives...
Introduction System thinking proposes a framework for the effective evaluation of elements of the system and the interaction between them. The approach can be defined as considering structures and events as part of a larger structure that has a unified and specific function (Ercil, 2020). The characteristics of the system...
Human Resource Management is the main component of the company’s activities, which is responsible for the efficiency and productivity of work. An organization can earn a competitive advantage by efficiently using its people and developing plans based on its knowledge and abilities to accomplish well-defined goals. These essential departments play...
Today, many people have dogs, cats, and other pets that become full-fledged family members. Pet owners often need particular assistance in ensuring a happy life for furry friends. The term project will focus on creating a pet business that offers walking, sitting, grooming, and training services. Therefore, the pet business...
Introduction As industries shift toward digitalization and globalization processes, there is an urgent need for human resource management (HRM) to adapt to new realities. It means that managers should find innovative ways to attract talented professionals and improve retention rates in their companies. Furthermore, to achieve these goals, HRM specialists...
Before analyzing the negotiation, it is necessary to consider the scenario and essential aspects such as purpose and participants. The interaction to be considered in this project is the negotiation of the sale of publishing rights for the book. I want to grant a second party the print and electronic...
Executive Summary Ecosia is revered as an organization that celebrates biodiversity and climate action. In 2019, it became the first search engine to empower users to make more environmentally conscious decisions. Ecosia provides users with additional information about their search results, including a green leaf icon to indicate planet-friendly websites...
Introduction Transient advantage refers to a business strategy that believes that competitive advantages are often short-lived and encourages companies to find new strategic initiatives. Competitive advantage is an attribute that puts a company in a favorable business position enabling it to outperform its competitors. During operations, many businesses utilize their...
Introduction E-commerce is an emergent internet-based system of doing business. The term refers to the general buying and selling of commodities online. The invention forms a fundamental trading force necessary for anyone intending to succeed business-wise. E-commerce is responsible for the gradual death of the brick-and-mortar corporations dominating the past...
Introduction Southwest is one of the leaders in the short-haul air travel industry. The company was founded in 1967, and 2020 every year is profitable for it (Parnell, 2017). Southwest has established itself as a no-frills company; no food is provided on board, and reservations are also not possible (Parnell,...
Bharti Airtel Limited is an Indian multinational telecommunications corporation that was founded in 1995 by Sunil Mittal. At the time of the company’s establishment, Mittal’s starting capital was $900 (Palepu & Bijlani, 2012). The company mainly provides services in the field of mobile communications, broadband and telephone services, and long...
Introduction The potato chips market is one of the largest among different snacks worldwide. It has reached USD 32.76 billion in 2021 and is expected to reach a value of USD 38,89 billion by 2027 (Expert Market Research, 2022). 284.37 million Americans consumed potato chips in 2020 (Statista Research Department,...
Introduction The chosen for analysis InterContinental Hotels & Resorts is Europe’s most significant luxury hotel company today. As such, Juan Trippe founded this hotel chain in 1946, after which it became a member of the Inter-Continental Hospitality Group (IHG) (IHG, 2018, para. 7). Accommodations, eating, bars by the pool, professional...
Introduction A management report is a critical piece of documentation for any business. It is a package of information from an organization to help in decision-making. The report must contain information about the organization’s financial flow and available capital (Kieso et al., 2019). Discussion The report should assess the effect...
Background Information Joe Fresh is a fashion brand created in Canada by the designer Joe Mimran for the Canadian group Loblaw Companies Limited. The company focuses primarily on producing apparel, footwear, accessories, cosmetics, and many other units under the general brand name Joe Fresh. The company is well-distributed all over...
Introduction An affiliation’s ability to compete in the marketplace assures its long-term prosperity. The generation and dissemination of value for the consumer are both influenced by a company’s economic position. This investigation concentrates on Starbucks and how it has been able to give its client’s value proposition for its product....
Interactions in the workplace are the typical expectations for conversations between individuals in various roles within a business or company. I have chosen this type of interaction because it involves face-to-face engagement; therefore, it is more productive than printed or audio-only exchanges. As such, during work operations, staff would recognize...
Introduction Servant leadership is one of the popular leadership theories that can be applied in different organizations to increase their effectiveness, improve the general performance of employees, and enhance the relationships between leaders and their followers. This paper studies servant leadership, explicitly comparing and contrasting its traits with the major...
Introduction The name of Leo Burnett is imprinted in the history of American culture as a unique expression of the approach to advertising aesthetics as a particular type of art. The originality of the Burnett brand lies in the innovative introduction of memorable characters into advertising culture. At the moment,...
Introduction Company Profile Starbucks is an international coffeehouse chain, with headquarters based in Seattle, Washington. Currently existing as the largest coffeehouse chain in the world, the brand is well-known and recognized all around the world. Starbucks locations are opened all around the global market, including Japan, China, Canada, the UK,...
Company & Business Description Company Purpose Zappos will seek to create value for its target market, such as young and adult fashion lovers with medium income levels in the U.S. and abroad, by offering a wide selection of clothing and home product categories online. The pride of place will be...
Dynamic sales volumes – involves meeting the needs of volatile sales volumes that can stem from customer demand or internal promotions (Kajewski, et al., 2015). ColorWonder and WashableDeluxe are both highly popular global products that also contain products from diverse supply chains in the company. When designing the supply chains...
Introduction CIMERWA Cement Company was founded in July 1984 as a government parastatal in Muganza Sector, Rusizi District, in the Western Province of Rwanda. The company was initially called Ciments du Rwanda and was established under a cooperation trinity between the Government of Rwanda and the People’s China Republic. However,...
Introduction It is challenging to overestimate the significance of people for any organization. This statement equally refers to executives who develop strategies and make decisions and ordinary employees who work to ensure that managers’ plans can be implemented. That is why organizations and chief executive officers (CEOs) should draw significant...
Abstract Compared to traditional e-commerce, the live streaming e-commerce model can provide consumers with a more direct and authentic buying experience, encouraging them to make purchases sooner. Recently, live streaming e-commerce has become a new channel for business development. This study looked at five aspects that influence consumers’ behavior under...
Introduction Expo 2020 is the continuation of the World Expos that began over 170 years ago to provide a platform to showcase the world’s greatest innovations and creativity across industries. Thus, Expo2020Dubai, hosted by Dubai in the United Arab Emirates, where innovation is an essential factor of development, is an...
Introduction The drug in question is Daraprim, a life-saving medication used to treat toxoplasmosis, which can be deadly for patients with weakened immune systems, such as cancer patients and AIDS patients. The drug’s price was increased from $13.50 to $750 per pill in 2015, sparking public outrage (Bollier, 1991). Discussion...
This study of American Apparel found ethical conflicts such as untimely paying employees, using taboo topics in the community to promote their product, and insults and abuse by supervisors towards rank-and-file employees. Taking a closer look at the problems of bosses’ treatment of rank-and-file employees, it’s worth mentioning that Dov...
Walmart is among the largest retail companies in the world. Having conquered the market in the United States, the company has embarked on expanding into foreign environments. As a part of its expansion, Walmart joined the Chinese market in 1996. Existing business and human resource management practices were insufficient to...
The article under analysis by Daves Michael (2022) deals with an issue of the breach of corporate ethics. Specifically, the report describes the egregious breach of ethical standards in relation to audits conducted at Ernst & Young. Michael (2022) makes it abundantly obvious that the described violation of ethical corporate...
Introduction International business is a unique civilizational phenomenon due to its scale and nature. Every year the concept of domestic business becomes more challenging to separate from the global one for marketing specialists and economists (Peng and Meyer, 2016). Markets are constantly intersecting, and their players are tirelessly looking for...
International expansion is the goal of many firms because selling goods worldwide and locating productions in multiple countries simultaneously is vital for competitive advantage in most markets. Companies that adjust their strategies need to evaluate their current conditions, place at the market niche, strengths, weaknesses, opportunities, and threats they might...
Corporate and cultural standards are formed under the influence of the environment in which they arise. The current environment requires openness of publicity to ensure non-discrimination and respect for the equal rights of employees. In this regard, Netflix is an excellent example of a well-established organizational ethic set of rules....
Introduction The workplace culture of Amazon has often been observed with great contrast when compared to other tech giants such as Google or Microsoft. The trend of prioritizing employee comfort and well-being has become more popularised among tech companies, though Amazon does little to follow. For years, Amazon white-collar employees...
Daniel Goleman wrote the article called what makes a leader intending to analyze the impact and use of emotional intelligence in being a good leader. In this article, he analyses the different aspects of emotional intelligence such as self-awareness, self-regulation, empathy, motivation and social skills and how they make one...
Background To begin with, the Swatch Group manufactures and distributes watches. They are the largest manufacturer in the world and have 156 production facilities around the globe (Deshpande et al., 2012). They did not limit themselves to producing and assembling watches for brand retailer companies. The company also provides different...
The analysis of the last quarter’s performance outcomes showed that the company failed to achieve its planned sales level despite long negotiations between the representatives of the marketing and sales departments and with partners. Many hours spent on meetings and negotiations did not produce planned results and cost the company...
Introduction In the era of globalization, many companies seek to expand their business, yet facilitating knowledge transfer is a difficult task. It requires an employee who is not only knowledgeable in their sphere of competence but also willing to live in a foreign country for an extended period. Their communication...
Introduction The selected article titled “How did Johnson and Johnson’s corporate responsibility policy pay off in 1982?” was written by the Investopedia team. This article discusses corporate social responsibility using the example of the Johnson & Johnson 1982 Act (Investopedia Team, 2022). The company’s decision to withdraw Tylenol due to...
Introduction The diamond market is a relatively difficult field to operate in, which means that gaining a competitive advantage is challenging. Thus, it is certain that a corporation’s success in this domain is economically proficient in both micro and macroenvironment. De Beers is, indeed, the world’s largest diamond company specializing...
The position that seems to be the most rational and acceptable in marketing is a reflection of the needs, wants, and desires of consumers. As a rule, lack generates an individual need, which, supported by income, is expressed in demand, and it, in turn, is satisfied by exchanging money for...
Introduction Systems thinking in company management can significantly affect the organization’s success. This approach is of great value in developing a company’s strategy. First of all, it allows to conduct a comprehensive assessment of the current affairs and prospects of the organization and to take measures to improve the situation....
Introduction It is important to note that a key part of one’s entrepreneurial competence involves an ability to properly spot and identify a critical problem or need, which requires addressing in a business-related fashion. The given problem identification and business venture proposition assessment will primarily focus on time management improvement...
Organizational behavior knowledge is of utmost importance in the workplace since it provides an understanding of why people behave in a particular way. Therefore, it is critical not only to study these theories but to reflect on them to be able to apply them in professional life and career plan....
The National Hockey League’s (NHL) marketing strategy seems to depend on fans’ visits to the plays. The NHL attempted to establish hockey players’ presence in media affairs and publications. The NHL developed a number of grassroots marketing initiatives to promote the young public’s curiosity about street hockey, roller hockey, and...
Background PepsiCo was founded in 1898 with the sole purpose of manufacturing and distributing beverages, diversifying over the years into other sectors such as restaurants. In the period under review, the company underwent different growth strategies under different CEOs. Under this review, the company went through different growth strategies, with...
Employers and employees have a very shaky relationship. Some workers could feel as though their privacy has been violated and that their bosses do not trust them. The problem in this instance lies within the lack of trust, which can lead to dissatisfaction and reduction in productivity. However, monitoring employees...
Introduction Since its establishment, Dell has achieved great success as a company that specializes in the PC market. Dell struggled to maintain a competitive advantage during its privatization in 2013. Carl Icahn, an investor, broadcasted on social media how Michael Dell and Dell Inc. were trying to defraud investors. In...
Introduction Aldi is a German-based discount supermarket chain that operates in several countries across the globe. Theo and Karl founded the organization after the Second World War (Gebel & Askinasi, 2019). Before they took over, their mother was running the grocery and transformed it into a supermarket offering goods at...
Introduction In modern times, the field of tourism continues to develop and improve actively. Moreover, the number of trips over long distances is significantly growing, leading to the increased popularity of air travel. One of the companies providing such a service is Emirates, founded in 1985. Despite its short existence,...
Shopping has become an integral aspect of modern life. According to the rise in popularity of the internet, the development of online shopping turned the process from a necessity into entertainment and stress relief. The shift in consumer culture brought new possibilities but also unknown risks. While traditional shopping offered...
Abstract Organizations apply a range of tools to analyzing their performance, measuring its current quality, and identifying the necessary improvements. Among those are the 7-S framework, the balanced scorecard (BSC), the SWOT paradigm, and its PESTLE equivalent. Using each of these separately enables resolving particular issues but leaves gaps, for...
Over the course of its performance, Nokia has proven itself to be a reliable and innovative organization. Currently, Nokia is in a rather harsh environment, mostly due to the need to compete against highly proficient companies that have already established themselves and captured the target market. Therefore, the current organizational...
Recognizing and acknowledging the strengths and weaknesses of an organization is crucial to determining the further path toward its success in the target setting. World Vision, an organization created to support the children in need and supply them with vital resources, has been striving to improve its services and remain...
Company Overview Located in Vevey, Vaud, Switzerland, Nestlé S.A. is an international food and beverage processing diversified business firm. As other responsible businesses and firms around the globe, Nestle publishes publicly available annual reports, which encompass various types of corporate information, including financial statements. In general, ten essential financial accounting...
Introduction In the context of a marketplace setting, most businesses nowadays, particularly multinational ones, are looking for better conditions outside their home countries. Their activities are spread throughout numerous countries to take advantage of the overseas markets. Many of the least favorable elements for a company’s long-term existence, such as...
Executive Summary Countries and islands along the Pacific coast face numerous challenges in the shipping industry due to social, technological, climatic, and economic factors. Significant factors affecting the industry include capacity constraints, the smallness of the islands, economic instability, distance from large markets, and effects of climate change. This paper...
Introduction A business report is a formal document designed to guide managers and policy-makers in organizations toward making informed decisions. As a result, business reports rely heavily on factual data and research resources to analyze concepts and provide practical recommendations to improve organizational processes. On that account, it is critical...
The Brief History Bvlgari is an Italian brand with Greek origins that has captivated the world. The company’s founder, Sotirios Bulgari, was born in 1857 in a small village in the Pindus mountains in northern Greece. For generations, the area was renowned for the art of silversmithing and craftsmanship that...
Introduction What does it take to be a successful entrepreneur? The answer to this question is proper decision making and performance of the business contributed by the entrepreneur determine the prosperity of the business. Decision-making goes hand in hand with performance in the business. The performance of the business is...
The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five (Steers, 2021). The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT...
Introduction The rate at which HP’s revenue was from 15.3% to $16.4 billion made the HP Company; Hewlett-Packard, recognized as one of the best in that industry when John Young was the manager. By 1992, the company was ranked the best in office and computer equipment compared to apple, DEC,...
Background Amazon is one of the world’s most successful technology companies which uses artificial intelligence for practical eCommerce. Amazon was founded in July 1995 by Jeff Bezos in Washington DC (Sheth, 2021). The primary strategy Amazon uses is customer obsession which depends on Research and Development (R&D) to tailor its...
The modern model of personnel management is impossible without a well-established process of effective communication. There is a radical quantitative and qualitative change in the information sphere, accompanied by a radical transformation of the economic, technical, socio-cultural, and managerial components of the communication processes of post-industrial society. Companies whose economic...
Introduction Workforce retention refers to an organization’s capability to handle employee turnover, or the percentage of employees who leave their jobs, deliberately or accidentally, within a set period. Employee retention has a profound influence on an industry’s profitability and performance. For most firms, staff turnover, or the degradation of firm...
Introduction International Financial Management (IFM) is an integral part of any company that has positioned its operations on the global market (Madura, 2020). This may explain why Coca-Cola is interested in the concept of the IFM to manage international finances and maximize shareholder wealth. Furthermore, the idea is of value...
Executive Summary The discussion focuses on the moral dilemma of staying or leaving an environmentally unfriendly company. It was found that Kant’s categorical imperative and ACS Code of Ethics imply that the former option is ethical. The decision-making model of Beemsterboer and Velasquez identified seven steps to come up with...
Introduction Based on the observations by Breen, the primary operational issue with Morrison Company was ineffectiveness and inefficiencies in production controls that resulted in supply shortages. Inefficiencies at the organization were attributed to deficiencies with the integrated circuits (ICs). The lengthy economic recessions had hindered chip manufacturers from upgrading their...
Introduction Teamwork in organizations involves taking collective actions at all levels at the workplace to ensure collaboration. Cooperation is in contrast to the concept of individual effort that is devoid of collaboration amongst members of a workplace. Teamwork insists on ensuring that all members of the workplace are put into...
Introduction OneEarth will operate as a sole proprietorship offering landscaping services to suburban communities in Oregon. The sales strategy will entail initial personal selling to create brand awareness and elicit referrals. Later, media advertisements will be used to market the business beyond Oregon. OneEarth will achieve a strong competitive position...
The TED Talk about decision-making by Ruth Chang has several important implications. Whereas the standard way of thinking about the hard choices is that it is a curse, she comes to the conclusion that it is instead “a godsend” (Chang 14:20). However, it is not only the culmination that matters...
Explanation of the Decision-Making The Decision-Making Process The decision to open an innovation center in Singapore was made by the leadership of Ferrero Group, namely by Ferrero Chief Executive Officer Giovanni Ferrero in 2017 (“Ferrero announces opening of Singapore innovation center,” 2017). Another party involved in the decision-making was the...
Being relatively close to CI definitionally, organizational identity (OI) relies on the actual understandings and claims of employees pertaining to the organization’s unique character rather than being built upon the organization’s expressions of its desired identity. As a theoretical concept, OI is carefully addressed in an article by Whetten (2006)...
The present paper conducts an external environment analysis for the Chinese telecommunications company Huawei Technologies. External environment analysis plays an important role in the strategy-making process because it helps predict possible risks and develop strategies to mitigate them. Although Huawei is a Chinese company, its products are sold in Asia...
Introduction Kevin Plank, a former University of Maryland football player, founded Under Armour in his basement. Under Armour manufactures athletic gear and accessories, recognized for its performance fabrics: equipment designed to drain moisture away from the body, regulate body temperature and improve comfort regardless of weather or activity level. Under...
Timm’s abbreviation VISPAC is a guide to exceeding customer expectations, and it contains six categories: value, information, speed, personality, add-ons, and convenience. The personality component in question is essential in achieving customer satisfaction. In this case, an important role is played by individuality. It can be manifested in the appearance...
Reflecting on the chapter on ethics and other professional responsibilities for human service workers provides valuable insight on how ethics codes are critical to a productive and correction provision of services. It is important to note that ethical behaviors can be manifested in legal, ethical, and moral perspectives (Summers, 2016)....
Background Ethical dilemmas constantly occur in organizations and workplaces regardless of the industry and the size of an organization. They may differ significantly in terms of values, which are in conflict, or parties, which are at stake. Therefore, it may be essential to introduce a comprehensive approach to the decision-making...
Business ethics considers ethical and moral principles in the context of the business environment and governs the actions and behavior of individuals in an organization. Sometimes the companies face with a difficult choice – a moral dilemma, which is complicated by the factor of social responsibility and the contradictory nature...
Introduction For a leader of any company, be it a small business or a large corporation, it is essential to analyse its current state, define the factors that influence it and try to predict the future of the firm itself or its product. Various methods and models allow managers to...
Introduction The contemporary business world is highly competitive and rapidly transforming, which implies much change in both the external and internal environments of a company. Throughout the different stages of organizational development, multiple shifts and alterations take place, thus impacting the individuals, groups, and organizations at large. Indeed, change is...
Introduction As one of the largest American department store chains, Target Corporation has multiple competitive advantages, including customer loyalty, quality products, efficient price policy, optimized supply chain and logistics, advanced technology, a disciplined approach towards business management, and commitment to innovations and sustainability. At the same time, the company’s potential...
Abstract This report presents an international business proposal for the expansion of the GMI company through the marketing of Progresso soups in Santiago, Chile. The report focuses on the country analysis and the possible measures the company could take to allow the successful marketing of Progresso Soup products. Progresso Soups...
EBay’s original business model vs. its current business model In fact, eBay initially began running its business model based on the pure auction principle. At that time, bringing such a process to the internet was an absolute novelty with its benefits and drawbacks. On the one hand, people have lost...
The basic features of oral and written communication are often regarded as primary knowledge for the employees involved in corporate management. Of essential importance are the writing skills that allow managers to convey specific information to their subordinates in an efficient and understandable manner. Creating a written piece of data...
Executive Summary This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement. This Consulting Report is addressed to the CEO of Emirates Airlines and reflects the client’s needs to find the best marketing solutions. The report contains an introduction that describes the...
At the moment described in the case study, Playboy has certain pros and cons within the market. On the one side, the distribution of the adult magazine has grown wider due to publications sold in European and Asian countries. This practice has guaranteed high revenues for the firm and the...
It is important to note that data analytics is a highly powerful instrument, which can be useful in order to improve the key strategic decision-making process. Starbucks is a global business, which serves coffee products in a wide range of coffee shops. According to an article, it is stated that...
Executive Summary Target operates under a very competitive and challenging market environment characterized by aggressive and advanced competitors. Although it has a strong brand image, the company is lagging behind its key competitors. During the fiscal year 2020, Target had total assets amounting to $42,779 billion, while Walmart and Amazon...
The Key Drivers of Globalization and International Trade on the Context of the Amazon Organization Globalization is the name used to describe the growing cross-border trade in products, services, technology and investment, and people and knowledge flows of economies, cultures, and populations in the world. Various technological developments and progressive...
Introduction The current report evaluates the financial position of Ford Motor Company, USA. The report will utilize a number of financial ratios in order to understand the profitability, cash flow, earnings, and financial risks associated with Ford Motor Company. The assessment will rely on the organization’s financial statements for the...
Stock Performance During the last four quarters, Valero’s stock price has fluctuated between $60.83 on 05/2020 and $72.14 on 04/2021 (Figure 1). During this period, the lowest stock price was spotted at $37.88, whereas the highest reached $84.39 one month ago. In March 2020, a powerful oil prices shock was...
Executive Summary Samsung remained the biggest smartphone maker in the world until Huawei surpassed it in April 2020. The market share of the North Korean company dropped only to 17%, which is enough to stay ahead of Apple and Xiaomi, who are their main global rivals (Singh, 2020). Such changes...
Introduction Spend Analysis – The Window into Strategic Sourcing, written by Pandit and Marmanis (2008), is an example of a well-written business book serving as a valuable source of information for parties involved in business management and strategic sourcing. As the title of the book implies, it contains a scholarly...
In its simple description, indirect price discrimination, also known as second-degree price discrimination, implies charging a different price for different quantities such as giving customers quantity discounts for bulk buying. In this case, prices differ depending on the number of goods bought rather than across consumers (Hanna & Dodge, 2017)....
There are two types of distributions channels: indirect, which includes a chain of producer, wholesaler, retailer, and customer (sometimes without a wholesaler), and direct, which cuts of the intermediaries. Recently, I have purchased a portable fan via Amazon due to the high temperature in our house. My parents wanted the...
Introduction Background Adidas’ founder, Adi Dassler, became passionate about providing athletes with quality apparel to improve their performance. He made the first pair of shoes in 1920 but registered a company four years later in a small town in Germany known as Bavaria. In 1949, Adi Dassler registered a new...
Introduction Emirates Airlines also referred to as the Fly Emirates, is the largest airline company in the Middle East and the fourth largest globally. It is a subsidiary of the Emirates Group, with approximately 59,519 employees from 172 nationalities, and is owned by both the royal family in Dubai and...
Introduction Growth of every business organization greatly depends on the experience and knowledge its employees have. This is because they are the ones responsible of making every decision with respect to improving customer satisfaction as well as business efficiency. One of the main organs of every business is its human...
Marketing is a fundamental component that contributes most to the development and extension of business regardless of its size, whether large, medium, or small. Thus, market analysis is needed to recognize the purchaser’s behavior and market conditions to adapt valuable insights on the market trends upon further business development (Clarke,...
Appreciative inquiry is one of the organizational development approaches and change that emphasizes focusing on strengths rather than weaknesses. It deals with a team or, basically, the organization’s workforce by a comprehensive search of the best in an individual and the relevant skills and training they have in its line...
Close Evaluation of Different Business Plans Entering the world of business is not an easy task. The highs and lows are phenomenal, and they shape the success path and destiny of any venture, regardless of the size. A business plan is an integral tool to navigate the problems and risks...
Nestlé is one of the world’s leading food and beverage manufacturers. It is based in Switzerland, but it operates in more than 100 countries (Chung et al., 2020). The company produces all possible types of foods and beverages, including baby foods, pet foods, cereals, frozen foods, pizza, and others (Chung...
Innovation denotes the renewal of a product, service, or process through improvement or replacement. Schatzberg (2018) states that organizations mainly employ innovation to enhance their competitiveness. There is no singular definition of technology. People view technology in different ways depending on the application and context (Boddy, 2016). In general, technology...
Introduction Nike, formerly known as Blue Ribbon Sports and later renamed in 1971, is the leading manufacturer of sports-related products. The company is headquartered in Oregon and was founded in 1964. Nike is a shoe company that designs, develops, and markets various athletic footwear, apparel, and equipment, and accessories (Liu,...
Nowadays, managers often misinterpret the true meaning of strategy. They define it as an instrument of identifying and targeting appealing markets to then find the most effective methods of maintaining lucrative positions of an advantage there. Unfortunately, protecting market positions cannot ensure the profitability and growth of an enterprise. Todd...
Introduction For this paper, I have been asked to assume the supervisor’s position as a clerical support assistant for an organization’s Marketing Department. To fulfill the responsibilities of this role in the best possible manner, it is essential to analyze several leadership theories and decide which leadership style is the...
Followership and servant leadership styles are the primary forms of leading people, especially in the army. Therefore, army officers typically resort to these two types because they are increasingly influential and demand soldiers’ engagement as well. As a rule, soldiers tend to develop better by sharing experiences and opinions with...
Abstract The strategic management plan is an ongoing process of planning, observing, and analyzing all the essential needs of an organization using calculated processes. The business world is competitive and ever-changing to absorb cutting-edge technology. The strategic management and planning process aids an organization in taking stock of the current...
Effective collaboration is a balanced system, which can be compared to a body that functions correctly and independently to some extent. As a human organism, the external processes of any company reflect its internal well-being and a group is what represents it (Daft and Marcic). It is important to remember...
I intend to become a Logistic Specialist as I am currently doing a major in Business for Applied Arts and Science, Management, and Marketing. My concentration is on Logistics and Supply Chain Management. In this profession, the logistics specialist is responsible for maintaining logistics policies, coordinating in-house sales, and administering...
Introduction This paper is a personal leadership experience analysis of my encounter with a community-based organization where I worked as an intern in 2018. The organization faced serious management challenges triggered by the decision to focus on gender dynamics in the community. The organization’s primary objective is to alleviate poverty...
Introduction When mobile communication equipment manufacturers were recording declining sales in the 2000s, Nokia was experiencing some unprecedented growth in its mobile handsets sales. According to a journal article written by Carral and Kajanto (2008), Nokia’s success was as a result of its understanding of the communication industry’s inflection points,...
Introduction With the increasing profits of companies in the 20th century, the question about their potential contribution to society was raised. Corporate social responsibility (CSR) implies procedures and practices that are considered by companies to make a positive impact and achieve pro-social objectives. In terms of Carroll’s pyramid of CSR,...
Abstract A company’s mission statement essentially defines the company’s reason for existence. It ideally incorporates the company’s most important values, as well as provide direction for short term activities necessary for the attainment of the entity’s long-term purpose. Companies will not often change their mission statements precisely because they define...
Introduction Laura Ashley is a British textile design company that manufactures home furnishings and clothing and sells them worldwide. It was founded in 1953 by a fashion designer who gave her name to the company and grew to prominence in the 1970s and 1980s. In the 1990s, it was acquired...
Ethical business conduct is a topic of dramatic importance, given the constant news about immoral behaviors by both large and small businesses. As such, the recent developments in the field of corporate ethics and citizenship are promising, though the field is still far from achieving its intended objectives. Well-defined criteria...
Introduction Leadership is a powerful strategy that helps managers guide their followers to complete their roles efficiently. The implementation of desirable styles guides employees to collaborate, become more involved, and focus on the outlined organizational goals. This discussion gives a detailed analysis of transformational leadership and reaction to the article...
New Belgium Brewing (NBB) made significant improvements in the development of sustainability as a major part of corporate social responsibility (CSR). However, there rumors that Belgium Beer wants to sell the company to willing buyers, which will potentially lead to the loss of independence and shift from its environmentally friendly...
Introduction In recent decades, societal development in different industrial representations experienced unprecedented growth. It was based on running various social and economic systems that brought developmental value while also consumed a significant number of resources that potentially caused environmental issues (Zuofa and Ochieng, 2016). Respectively, organizations faced the requirement of...
Planning the design for medical supplies warehouses, developing storage, and elaborating retrieval methods, companies are left to make a decision on their own. Very little guidance has been provided for storing pharmaceuticals in the warehouses. However, there are several recommendations for keeping them safe before they get to the pharmacies....
Marketing is one of the most critical undertakings all companies apply, regardless of their directions and sizes, to communicate and deliver value to customers in a way that benefits organizations. Because of the enormous number of competing companies in the global marketplace, marketers spare no effort in developing strategies that...
Nike Air Jordans has 35-years of experience being in the sports footwear market and formed consumers’ brand perception as providers of luxury sneakers. The basis of its marketing strategy is Michael Jordan’s name and authority, however, relation to the celebrity is not enough in the current fashion industry (Childs and...
Walmart’s Balanced Scorecard Final Objectives Measures Targets: Timeline/ Metrics Increase market share Total revenue Increase 5% in first year Increase shareholder value Maximization of expected value Increase 5% in first year Increase in profit Total income Increase 5% in first year Increase innovation performance Innovation sales rate Increase 4% in...
The goal of any production is to get as much profit as possible at the lowest cost. The modernization of management technologies can achieve such benefits since the final result directly depends on how effectively all processes are executed. The purpose of this paper is to critically analyze and evaluate...
Introduction Nike is the sports retailer brand chosen to be examined. Presently, Nike is one of the world’s largest sportswear manufacturers. In the last few decades, it has become one of the symbols of the athlete world. The sneakers of the company have become the subject of daily wardrobe of...
The word leadership refers to a social process of persuading individuals to carry out certain duties. In the modern world, conservative meaning of this idiom has changed. An organization has some goals that are both long-term and short-term. To facilitate realization of these goals, the administration employs leaders who have...
The current trends, outsourcing and offshoring, affect the business activity of the present-day companies. The former means an organization’s initiative to send the work to be done outside of firm. The latter is sending work overseas to other companies or their own branches in other countries (Collins, 2020). According to...
All areas of a person’s activity are interconnected, influencing one another in a particular way. Each individual possesses a range of specific interests and hobbies that might not have an obvious relation to their primary sphere of studies. Nevertheless, extracurricular activities are capable of having a direct positive impact in...
The book Sneaker Wars by Barbara Smit presents an invaluable insight into the origins of the global sportswear brands Adidas and Puma and their impact on the sports industry. It provides an account of how the relations between two brothers Adi and Rudi Dassler shaped the competition between the two...
The following evaluation is for Chevron Corporation. Chevron is one of the world’s leading integrated energy companies, which explores for, produces and transports crude oil and natural gas, refines, markets and distributes transportation fuels and lubricants. Additionally, the company manufactures and sells petrochemicals and additives, and develops and deploys technologies...
It is safe to say that the staff is a crucial element of any organization. This statement is relevant for both local small businesses and transnational corporations. The hiring process of inexperienced and experienced employees determines the company’s future performance, and hiring both of these groups has its benefits and...
Key Stakeholders R.E. Freeman in his book “A Stakeholder Approach”, defines a stakeholder as” a group engaged varied interests and participants, each of them may contribute and attain rewards as a result of activities of a company or business.” It is to be noted there is an interrelationship that is...
Most entrepreneurs would desire to expand their businesses beyond their boundaries and across the world. The European Union is one of the bodies that govern international businesses. It is a multinational organization that regulates economic activities in Europe and countries that are a part of the European Union. Global expansion...
Abstract This research paper will focus on exploring how corporate mergers and acquisitions affect a company’s financial well-being and the effectiveness of the employee’s performance. Particularly, it will examine the above-mentioned issues from the perspective of financial and HRM effects on the employees whose management was changed due to the...
Google and Microsoft are major multinational technology companies, together with Amazon and Apple they constitute four ‘Tech Giants’ – corporations which dominate the information technology sphere. While Microsoft and Google have similar business models, it might be relevant to research the differences in their functioning. Microsoft was the first company...
Introduction Social entrepreneurship is an activity that is aimed at solving or smoothing out social problems. During the course, we learned that social entrepreneurs are businessmen who work at the intersection of charity and traditional business, addressing social issues, promoting charity and philanthropy, and giving the company a human face....
The modern world’s culture is almost entirely dictated by global corporations. Many small companies are part of huge conglomerates that control the media and cultural space. Often this influence seeps beyond the boundaries of general human leisure and affects other aspects of life. This essay aims to analyze one of...
Contingency theory in management accounting: “The contingency theory of management accounting is not really a theory at all. It is neither a logical set of propositions nor is it well-founded. Indeed, after many of management accounting contingency research, all we have developed is a theory that says, “It all depends...
Description of the Company Apple Inc. is a telecommunications firm that manufacturers sleekly designed communication gadgets such as iPhones, iPads, PCs, iMacs, and other software offerings that work together with telecommunication devices. Apple Inc is headquartered in Cupertino, California with over 350 retail stores globally (Hitt, Ireland & Hoskisson, 2012)....
Micromanagement is a highly inefficient workplace practice negatively correlated with the productivity and morale of an organization. The proposed research on the effects of micromanagement will help in growing the company by identifying the existing and potential issues with the style of organizational leadership and setting tools for prevention. Several...
Ambush marketing was introduced by Jerry C Welsh during his work for American Express. It is necessary to mention that the current definition of ambush marketing is slightly different from the original one. This paper will discuss the actual meaning of ambush marketing and its role in the sphere of...
There are different approaches to defining a leadership style, depending on the defining characteristics. The Hersey-Blanchard Situational Leadership Theory examines the context, competence, and motivation of followers that are critical for a leader to adapt and adjust his management style (Fuller, 2019). In this paper, I will analyze my example...
Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk...
When it comes to business management, the aspect of competitive advantage always appears in the discussion. According to Kotler and Keller (2015), competitive advantage (CA) is a “company’s ability to perform in one or more ways that competitors cannot or will not match” (p. 304). In other words, it is...
Employee relations have been a pressing issue in Sociology for a long time. The way managers should approach power, decisions, and interact with the front-line workforce is the main focus of the philosophy known as Industrial Relations (IR). Unitarism, pluralism, and radicalism have been defined as the three main conflicting...
Introduction What kinds of influences affect the way people behave and act? There are several internal and external factors that can alter an individual’s behavior. People’s actions ultimately reflect their surroundings, their physical and mental wellbeing, and can be swayed by the opinions of others, as well as many more...
The success of Spanish retailer Zara can be measured by the number of its stores found in the most prestigious capitals around the world as well as in comparatively small towns in the middle of nowhere. The brand belongs to the INDITEX group and can be put under the umbrella...
