International leadership is more difficult today compared to a decade ago. Most managers operate beyond national borders with technological advancements, finance, legal institutions, business practices, air travel, and communication. A successful managerial career in any industry today necessitates competent international navigation (Lane and Maznevski). As a result, the worldwide environment...
Topic: Business
Words: 277
Pages: 1
Introduction The internet search industry has experienced a rapid increase since its discovery. Search engines rank the highest among the most visited sites on the internet. The fact that they focus on providing relevant information from the internet to the consumers has significantly contributed to the success of such companies....
Topic: Google
Words: 1178
Pages: 4
Human relationships continue developing and improving regularly, affecting the creation of new political and economic norms and regulations. According to van Krieken (2019), some issues of dualism are always present in the world: individual vs. society or agency vs. structure. At the same time, technological and structural shifts promote the...
Topic: Monopoly
Words: 607
Pages: 2
Introduction With the growing threat of the global food crisis resulting from the war in Eastern Europe, the issue of providing quality and affordable consumer goods has become even more urgent for the average American consumer and all businesses in the country. Within the framework of this topic, it is...
Topic: Costco
Words: 2329
Pages: 8
Problem/ Solution Statement There is competition among Freshippo, unattended convenience stores and unattended shelves and the Amazon Go, the technology-driven new retailers in the new retail industry. The retailers had appeared in Chinese and U.S markets where they could do their businesses. An innovative initiative like ‘Daily Fresh’ and Hexioama...
Topic: Innovation
Words: 1151
Pages: 4
Coercion as a method of implementing change can have the desired effects, but this practice can be accompanied by barriers and pitfalls. According to Senghaas et al. (2019), coercive instruments often serve a strategic function and are characterized by inflexibility. As a result, targeted individuals may not be able to...
Topic: Business
Words: 280
Pages: 1
Primarily, it should be noted that one of the actual, relevant, helpful, and interesting articles found by the author on the topic “performance measurement in decentralized organizations” is the paper by Alamsa and Rasyid. This work focuses on analyzing the decentralization systems within organizations in terms of productive, effective, and...
Topic: Performance
Words: 564
Pages: 2
Introduction According to the case, Paul Kruse faced a situation in which he had to make ethical decisions that would not adversely affect the organization’s reputation. Irrespective of how Paul Kruse handled the case, his decision and course of action did not change the fact that sanitary measures were not...
Topic: Ethical Dilemma
Words: 1496
Pages: 5
Introduction In this research paper, the financial performance of CSL Limited is examined for the years 2020 and 2021. The research will look into the various ratios used in analyzing financial situations of businesses like the debt ratios, current ratios, return on equity ratios, profit margin ratios, dividends per share,...
Topic: Accountancy
Words: 2107
Pages: 7
Any company that establishes market dominance built on a single unique product is successful for as long as the market remains the same. However, markets can change quickly with demand for goods decreasing, prices for raw materials increasing, and new companies entering it. Therefore, brands should strive to live beyond...
Topic: Business
Words: 677
Pages: 2
Introduction Zara is one of the most recent successful fast fashion company brands globally. It emerged in Spain and has spread globally, with over 10,000 stores distributed. The fashion company’s origin is traced to early 1963. Its emergence was majorly associated with the dressmaking business. Currently, the business has a...
Topic: Zara
Words: 1857
Pages: 8
The method compares the cost of the total expected benefits from the project with the total costs of its implementation. The analysis has two goals: 1) at the project justification stage, determine whether the benefits from the project exceed the costs and, if they exceed, by how much; 2) create...
Topic: Business
Words: 407
Pages: 2
Summary It is hard to disagree that many people enjoy drinking coffee outside. One of the most famous companies offering such a service is Starbucks – an international and highly respected retail coffee and snacks store chain that provides people with high-quality goods and services. Despite the popularity of Starbucks,...
Topic: Starbucks
Words: 595
Pages: 2
Introduction A country’s tourism sector depends on its hospitality industry and business environmental factors. The hospitality industry involves services like lodging, food and drink, event planning, and travel and tourism. Marriott International Inc. is one of the most popular hospitality companies worldwide. With a story that began in 1927, the...
Topic: Marriott
Words: 1138
Pages: 4
Introduction Leadership and management theories have helped form and shape the way organizations are governed. However, these theories are different and can be applied to achieve different organizational purposes. For example, transformational leadership is one of the classic theories where leaders motivate their followers by increasing self-efficacy (Yukl & Gardner,...
Topic: Leadership
Words: 2512
Pages: 9
Introduction International Financial Management (IFM) is an integral part of any company that has positioned its operations on the global market (Madura, 2020). This may explain why Coca-Cola is interested in the concept of the IFM to manage international finances and maximize shareholder wealth. Furthermore, the idea is of value...
Topic: Coca Cola
Words: 1738
Pages: 6
Introduction The Satyam scandal is considered one of the largest corporate fraud cases in Indian history. At the time of the scandal, the firm was India’s fourth-largest company in the IT industry. One of the attributes of Satyam’s success was its corporate governance. In 2002, Satyam was awarded the “Golden...
Topic: Corporation
Words: 1471
Pages: 5
OM Forecasting Apple’s OM forecasting is based on the bottom-up approach because the organization is focused on providing the best quality products. The inventory control department details the number of supplies that will be needed. Hence, the basis of Apple’s forecasting is qualitative techniques, such as time series analysis and...
Topic: Apple
Words: 601
Pages: 2
Introduction Pfizer, Inc. is an American pharmaceutical company that specializes in the research, advancement, production, and promotion of prescription medicines for people and animals. Pfizer is among the largest global biomedical and pharmaceutical corporations. The firm’s headquarters is located York City, New York, USA (Pfizer, 2019). Charles Pfizer, a German...
Topic: Pfizer
Words: 2581
Pages: 9
The technology Adoption Model describes the lifecycle of a given product from the moment it first enters the market to the time it saturates it. From the perspective of customer segmentation, this model divides the products and their target customer groups into five categories: innovators, early adopters, early majority, late...
Topic: Apple
Words: 862
Pages: 3
Introduction The analysis of case studies is essential for business and marketing management students because it shows the challenges and constraints entrepreneurs face running a business. The case study of Covetella’s experience is instructive as an example of a business in a foreign but quite attractive economic environment. Besides, Covetella...
Topic: Business
Words: 1444
Pages: 6
Being relatively close to CI definitionally, organizational identity (OI) relies on the actual understandings and claims of employees pertaining to the organization’s unique character rather than being built upon the organization’s expressions of its desired identity. As a theoretical concept, OI is carefully addressed in an article by Whetten (2006)...
Topic: Business
Words: 296
Pages: 2
Summary Airparking is a project that allows people to rent out their parking spots by using an application. Zhidong Feng Yueting founded Network Technology Company Ltd in 2015 with the intent of creating a platform that would assist users in placing parking spots that would then be used by other...
Topic: Business
Words: 621
Pages: 2
Project cost and funding mix According to Wapmuk (2021), the project cost of the Indorama Eleme Fertilizer & Chemicals Limited is USD 1.2 billion. The total debt financing is USD 800 million, and equity financing is USD 400 million. The main subjects of the financing were the International Finance Corporation...
Topic: Business
Words: 604
Pages: 2
The first country that the company should choose to expand its business in Italy. This country has a long tradition of cooking pasta and pizza, but it lacks specific associations with chocolate brands. Accordingly, Chocolate Bliss has the opportunity to overcome Ghirardelli and other competitors in their effort to win...
Topic: Chocolate
Words: 304
Pages: 1
Google is a high-power tech company that has excelled in the industry for decades. It is located in Silicon Valley, California and was founded by Larry Page and Sergey Brin in 1996. It is infamously known for its search engine service that almost anyone who has internet has been using...
Topic: Ethics
Words: 745
Pages: 2
Introduction Performing managerial tasks in the present-day world is becoming complicated due to the evolution of the field, resulting in the modification of all procedures. It is conditional upon the change in the way people communicate, which implies innovations applicable to all areas of companies’ activity. Therefore, the majority of...
Topic: Challenges
Words: 837
Pages: 3
Introduction Any country’s energy industry is impacted by an array of specific factors induced by the political environment, social and economic situation, as well as the geographical position, resource availability, and environmental issues. Alternatively, different economic sectors have their own particularities that predetermine their capabilities in a given market, opportunities...
Topic: Business
Words: 2482
Pages: 9
The catering business is a good way to make money for those who love to cook since catering is not always about making lunch for hundreds of guests. However, the sphere is quite competitive today because more and more people consider it profitable and reliable and are trying to create...
Topic: Entrepreneurship
Words: 1102
Pages: 4
Executive Summary The Chinese market is rapidly expanding, with the demand for various types of products, including food. Patchi is a manufacturer of premium chocolate operating in Canada and several North American, European, African, and Middle East markets. Premium chocolates are a unique product made from cocoa butter, with the...
Topic: Chocolate
Words: 2208
Pages: 8
Upbringing and environment can influence entrepreneurship, but this is not enough. Many people have good opportunities, but not all of them become great. In the case of Mark Zuckerberg, these factors had a positive impact since his parents could fully provide for his basic needs. Mark Zuckerberg grew up in...
Topic: Entrepreneurship
Words: 366
Pages: 2
Empire Company Limited and Loblaw Companies Limited are large conglomerates operating primarily in food retail. Consequently, both companies expand by utilizing corporate investments, including franchise subsidiaries in other industries. Nevertheless, the emphasis and areas of operations of the organizations slightly differ. According to annual reports, Loblaw focuses substantially on peripheral...
Topic: Business
Words: 779
Pages: 3
Introduction In the modern world, Sony is a multinational enterprise that produces and sells various goods, such as gaming consoles, TVs, smartphones, technological devices, and even movies. Sony is a Japanese corporation with its headquarters in Tokyo; however, it developed over time and currently functions in regions like China, Europe,...
Topic: International Marketing
Words: 944
Pages: 3
Introduction As one of the largest American department store chains, Target Corporation has multiple competitive advantages, including customer loyalty, quality products, efficient price policy, optimized supply chain and logistics, advanced technology, a disciplined approach towards business management, and commitment to innovations and sustainability. At the same time, the company’s potential...
Topic: Business
Words: 2274
Pages: 8
UNESCO is a huge global organization, which promotes cultural, educational, and scientific development. It promotes important missions, which are aimed to benefit world society. Collaborating with the majority of existing countries, it has field offices in different parts of the planet. In Saudi Arabia, UNESCO actively helps preserve historical documents...
Topic: Management
Words: 3095
Pages: 11
A corporate strategy is exceptionally important for each organization to have for a number of reasons. The first one is that drafting a corporate strategy helps the management to assess the environment the organization operates or plans to operate in, as well as its strong and weak points. Thus, the...
Topic: Business Strategy
Words: 321
Pages: 1
Introduction Management is a complicated process that consists of various activities, including organizing, planning, directing, staffing, and supervision intended to achieve organizational goals. In this regard, diverse concepts and practices have been developed to improve the management efficacy and the overall performance of a company. This paper aims at describing...
Topic: Business
Words: 659
Pages: 2
Walmart Inc. is one of the world’s largest retailers, which weekly serves 260 million people (Leggate, 2019). It is crucial for companies of this size to ensure that their operational planning and scheduling are at the highest level. Operations planning involves creating short-term goals and milestones, which are necessary for...
Topic: Walmart
Words: 322
Pages: 1
Summary Being the beginning of the marketing plan, objectives should be set thoroughly in order to allow a company to achieve its goals. A SMART Objective for Coca-Cola To produce 20 percent more Coca-Cola Zero by the end of 2021. S – the goal is precise. M – the goal...
Topic: Coca Cola
Words: 345
Pages: 2
The aim of this report is to evaluate the appropriateness of AIG’s strategic proposals, as well as the justification driving its current strategy, with recommendations and considerations based on findings. The information provided will be based on independent evidence and research into the organization. The analysis will be based on...
Topic: Business
Words: 1737
Pages: 6
Introduction The global retail industry is one of the most vital sectors in the world, providing various categories of goods to consumers. Tesco is a multinational company operating in the United Kingdom managing multiple groceries and general merchandise. Established in 1919, this corporation’s shares have been listed in the London...
Topic: Tesco
Words: 2594
Pages: 9
Introduction Recently, there has been a sound discussion regarding Gillette’s new advertising campaign. A plethora of posts, opinions, and articles that define this campaign as an insignificant action within the scope of the company’s corporate social responsibility (CSR) appeared. Then, there is a visible issue with the firm’s strategic change....
Topic: Business
Words: 3366
Pages: 12
Generation Gap: Definition It is quite rare that a workplace setting is represented by one generation. Instead, most companies have a mixture of generations collaborating as a team. In the contemporary corporate environment, the presence of four generations (Baby Boomers, Generations X-Y, and iGen) is a common occurrence. Herein the...
Topic: Business
Words: 850
Pages: 4
The growth drivers for and the competitive environment of the ICFD industry in India In 2018, the new whipped frozen fruit treat from Coca-Cola India Private Limited was to be released. A unique introduction of the frozen dessert category in India will be the first to use this product across...
Topic: Coca Cola
Words: 2559
Pages: 9
Company Introduction Saudi Aramco is a large international oil and gas corporation with a long history of business performance globally. The company is characterized by large volumes of production, partnership, global expansion, and investment in the continuous development of technologies that enable it to obtain a worldwide dominance and industry-specific...
Topic: Innovation
Words: 1400
Pages: 5
Salesforces CRM is software that is designed to help managers organize their businesses efficiently. It is valuable because it uses the latest virtual advancements, like a cloud to connect all of its teams, leaders, and systematize customer data (Manchar & Chouhan, 2017). CRM stands for customer relationship management, and it...
Topic: Software
Words: 296
Pages: 1
Ethical issues in business create many problems that can extend negative effects on its reputation, productivity, and profitability. Companies are forced to bear responsibilities when their leaders or employees engage in unethical practices. They offer a reflection of the organization’s beliefs, attitudes, values, behaviors, and language that defines its culture....
Topic: Samsung
Words: 1450
Pages: 5
Introduction Steve Jobs, the legendary innovator and founder of the Apple Corporation, spoke at Stanford University in 2005, and this was one of the businessman’s landmark speeches. Jobs addressed the graduating class with parting words and used non-standard methods of oratory by drawing on personal experiences and referring to individual...
Topic: Apple
Words: 629
Pages: 2
Business responsibility cannot extend only to providing high commercial value. On the contrary, high business performance can be achieved by expanding employer social responsibility. This includes increasing corporate protection against stress. In general, stress has a severe negative effect on the mental and physical health of employees, and it is...
Topic: Stress
Words: 299
Pages: 1
Introduction The digital business gained popularity due to its convenience and availability. For example, in 2017, approximately 40% of Internet users shopped online more than once (Ijaz & Rhee, 2018). The COVID-19 pandemic and the lockdown forced the global population to transition to an online mode, increasing consumers’ preference for...
Topic: Marketing
Words: 1502
Pages: 5
In management, internal alignment refers to relationships between interdependent social and technical elements within a company that ensure its effective functioning. The main components of the organizational alignment model are structure, task / work system, and people (Lane & Maznevski, 2019). At Toyota, all elements of this model are well...
Topic: Toyota
Words: 909
Pages: 3
Abstract Airbus is a manufacturer of aircraft, spacecraft, and military technologies. The company operates in the aerospace industry, in particular in the sectors of commercial aircraft, defense and aerospace systems, civil and military helicopters. This paper provides a brief company history, current situation overview, internal and external analysis, evaluates challenges,...
Topic: Airbus
Words: 1501
Pages: 5
The industry of space exploration in the U.S. has always been dominated by NASA, the government agency responsible for operating in the sphere of aeronautics, yet, the emergence of SpaceX changed the status quo. The company, led by entrepreneur Elon Musk has proved over a short period of time that...
Topic: Procurement
Words: 383
Pages: 1
Amazon is a transnational company widely used globally that deals with e-commerce, computer clouding, and artificial intelligence. It is ranked among the leading companies in the United States due to its growing economic influence. The company is based in Washington and was founded by Jeff Benzos in 1994 (Furgang, 2018)....
Topic: Amazon
Words: 665
Pages: 2
Managing an organization in the contemporary world is a quite challenging for many organizational leaders. This observable fact has been necessitated by a combination of several factors relating to the continued uptake of technology, diversity within the workforce, as well as corporate goals and values among others (Clifton & Harter,...
Topic: Challenges
Words: 287
Pages: 1
Master Organizational Chart The chart includes the senior executive leadership tasked with providing healthcare governance and giving priorities to initiatives. The Guidance team performs the role of providing a steady-state domain while the clinical team refines the output of workgroups and general implementation. The workgroup is responsible for providing the...
Topic: Healthcare
Words: 574
Pages: 2
Employees are important components in every business since they facilitate the achievement of organizational goals. Companies hire employees who they believe can contribute significantly towards the accomplishment of their objectives. Workers tend to choose firms that offer competitive salaries and other benefits that ensure work and social life balance. While...
Topic: Business
Words: 558
Pages: 2
Introduction A new coworker, Mark, made an unfavorable first impression on an existing employer, John. The new coworker asked for assistance with a customer inquiry, but it was declined because of the tight schedule of John in the working area. Since then, Mark started feuding with John, who at a...
Topic: Conflict
Words: 619
Pages: 2
Current Organizational (Model) Design and Features Started in 2003 as Tesla Motors, Inc., but became profitable in 2013, Tesla’s organizational model supports continuous growth development, corporate sustainability and profitability over the seasons under the u-form structure. With the function-based strategy, the company has several offices and units that manage both...
Topic: Tesla
Words: 222
Pages: 1
Definition of Success Success is the creation of value – economic and social benefits and results to help individuals align with a set of values subscribed by the organization. Corporate success usually comes from a clear plan or strategy for carrying out a mission. But a process is not successful...
Topic: Business
Words: 1230
Pages: 4
Introduction The purpose of this report is to evaluate Under Armour’s marketing communications and formulate a strategy and a plan for their improvement. Due to the current circumstances, the company’s sales have declined despite their prior steady growth. Moreover, there are indications that its marketing may have become inadequate before...
Topic: Marketing
Words: 3848
Pages: 16
Woolworths Group is a leader in the Australian food and grocery retail market. It has multiple stores in Australia and New Zealand and provides consumers with high-quality middle-range prices products. According to the Managing Director of the company, its mission might be formulated as “placing the customer at the start...
Topic: Business
Words: 647
Pages: 2
Walt Disney is a globally recognized entertainment brand that most of the world’s population is familiar with since childhood, thanks to the outstanding cartoons the company has created. Meanwhile, in the business world, no player has a guarantee that its success will last forever, relying only on previous achievements. Strengths,...
Topic: Disney
Words: 661
Pages: 2
Introduction In recent decades, societal development in different industrial representations experienced unprecedented growth. It was based on running various social and economic systems that brought developmental value while also consumed a significant number of resources that potentially caused environmental issues (Zuofa and Ochieng, 2016). Respectively, organizations faced the requirement of...
Topic: McDonald's
Words: 3120
Pages: 11
Definitions Classical conditioning is a process that manipulates the human brain by associating everyday items with specific terms. During the elections, this guideline is utilized to painstakingly express politicians’ messages to the residents. For instance, they get the artists to sing them at their assemblies (Quickel, 2020). Classical conditioning has...
Topic: Marketing
Words: 344
Pages: 1
Among the core areas of information management is Enterprise Resource Planning, which is a concept that was first embraced during the early 80s. It was used to merge the functions of finance, manufacturing and business logistics, and was mostly implemented with a sole objective of facilitating the execution of business...
Topic: Business
Words: 1014
Pages: 3
The topic for this week is dedicated to economics, workers’ alienation, and conformity. The first article I wish to summarize is “White Collar: The American Middle Classes,” written by Mills (1951). This article concerns the research that Mills (1951) conducted about the role of the middle class in American society...
Topic: Business
Words: 287
Pages: 1
Just like in the rest of the society, concepts such as transparency, fairness, justice, and equality play an important role in the workplace. Particularly, the employees’ perceptions of both procedural and distributive justice may have an impact on their job satisfaction and turnover intention. In any system, procedural and distributive...
Topic: Justice
Words: 399
Pages: 2
Key Definitions Marketing communications are one of the critical competitive business tools that encourage consumers to choose a specific company. Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels. Integrated Marketing Communications (IMC) is a concept of...
Topic: Marketing
Words: 1100
Pages: 4
Introduction The ad about the pomegranate phone is a splendid example of the potential of human fantasy and imagination, which has no limits in producing new ambitions. It shows the future direction for innovation developers, simultaneously inviting them to work in Nova Scotia (the government of this province ordered the...
Topic: Business
Words: 245
Pages: 1
Introduction The variety and scopes of current marketplaces make it complicated for the companies to remain relevant to the market for a long time. It especially concerns the service sector, i.e., hotels and restaurants. The number of representatives on the market increases every day, so many companies fail to compete...
Topic: Management
Words: 852
Pages: 3
Introduction Project planning is the foundation of any project work success. Managers need to understand all the steps in the project planning process. There are several approaches to project planning but a few are universally acceptable as vital in project planning. This essay seeks to address the topic of detailing...
Topic: Management
Words: 612
Pages: 2
Starting a new business is always a great challenge for any entrepreneur – it involves the creation of a detailed business plan, the consideration of all accompanying opportunities and threats that await him or her in the future process of operation. Everything has to be planned carefully to achieve success;...
Topic: Entrepreneurship
Words: 861
Pages: 3
A contract is defined as an institution which guides the behavior and conduct of those who enter into it. It usually occurs when two or more people, organizations or even companies make an agreement that can be enforced through a court of law and penalties may follow if the guidelines...
Topic: Business
Words: 593
Pages: 2
Introduction Businesses rely on pricing strategies to maximize their sales and profits. Marketers consider various factors before determining the best pricing method, such as existing conditions, actions of the competitors, input costs, and trade margins. The selected product for this discussion is that of a luxury car. This paper gives...
Topic: Pricing Strategy
Words: 853
Pages: 3
Introduction From rainbow color to sparkle-filled, the demand for slime has increased in the last couple of years, which is the primary reason for choosing this business. Despite the appealing advantages of starting the slime business, there are some obstacles to overcome, requiring dedication and commitment like any other enterprise....
Topic: Entrepreneurship
Words: 376
Pages: 1
Ambush marketing was introduced by Jerry C Welsh during his work for American Express. It is necessary to mention that the current definition of ambush marketing is slightly different from the original one. This paper will discuss the actual meaning of ambush marketing and its role in the sphere of...
Topic: Marketing
Words: 382
Pages: 1
Executive Summary The current paper dwells on the social media marketing initiatives established by Holiday Inn Express located in Adelaide, Australia. The given micro-analysis shows that the organization does a great job converting its follower interaction into an increased number of visitors. Nevertheless, there are channels that require more attention...
Topic: Business
Words: 1301
Pages: 5
Employee relations have been a pressing issue in Sociology for a long time. The way managers should approach power, decisions, and interact with the front-line workforce is the main focus of the philosophy known as Industrial Relations (IR). Unitarism, pluralism, and radicalism have been defined as the three main conflicting...
Topic: Pluralism
Words: 564
Pages: 2
The use of SWOT (strengths, weaknesses, opportunities, and threats) analysis in the personal context is a good option for improving one’s abilities and eliminating problems, especially when it comes to career planning and promotion. It also allows creating a strategic plan for achieving a specific goal (Simoneaux & Stroud, 2011)....
Topic: Career
Words: 880
Pages: 3
Documentation is an integral part of running any business, as it helps to track and control progress, note errors, and consolidate decisions. For this reason, there are many types of reports that are suitable for various kinds of problems requiring a solution or justification. The yardstick approach is one of...
Topic: Business
Words: 552
Pages: 2
Universalism and relativism describe the two mutually contradicting moral perspectives that arise in connection with cultural issues. The universalist position states that the same ethical and moral codes apply globally regardless of local cultural differences. This viewpoint is enshrined in documents like the Universal Declaration of Human Rights, which insists...
Topic: Relativism
Words: 336
Pages: 1
The demand for change occurs when an organization faces the need to adapt to the shift of the external environment. A change is required in other cases as well, such as if the current structure of an organization prevents it from achieving a specific goal. There are different types of...
Topic: Business
Words: 574
Pages: 2
The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...
Topic: Business
Words: 391
Pages: 1
Introduction Apple has been embroiled in issues related to the company’s ethical and social responsibilities. Recent reports about inefficiencies and suppliers’ non-compliance with the ethics and social responsibility code has raised a lot of public attention (Chen, 2013). While the media has been putting Apple on the spotlight, legal experts...
Topic: Apple
Words: 1706
Pages: 6
Introduction Borders Group was started in 1971 by Louis and Tom Borders. The company began as an independent used bookstore in Michigan together with a book wholesaling business named Book Inventory Systems. The company’s first book superstore was opened in 1985 following several years of ongoing regional expansion. Over the...
Topic: Business
Words: 577
Pages: 2
Abstract The earliest structured argument about the use of ethical principles in business choices dates back to the 1960s (Sele, 2006). However, the notions of Corporate Social Responsibility established in that period vary substantially from our contemporary perspective. Actually, today academicians and practitioners distinguish that business has a duty to...
Topic: Ethics
Words: 3740
Pages: 14
Abstract This is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE. Mercedes Benz is a pioneer in the automotive industry with a wide variety of automotives like trucks, vans, passenger cars, etc. Mercedes Benz’s industrial operations in...
Topic: International Marketing
Words: 2990
Pages: 11
Introduction Coco-cola in the current age has been synonymous with soft drinks, and they provide much enjoyment and freshness for people during leisure hours. The various enchanted experiences by the individuals had made the drink a universal brand among the soft drink industry. The coca-cola belongs to an iconic category,...
Topic: Coca Cola
Words: 730
Pages: 2
Executive Summary The marketing plan relates to Red Bull GmbH in its process of marketing Red Bull energy drink. The plan illustrates the marketing research conducted in the process of marketing the energy drink. The type of marketing research used is illustrated. In addition, the consumers and the competitors are...
Topic: Marketing
Words: 936
Pages: 3
Introduction In practice, there are basically three international pay systems: the home country-based pay, headquarters-based pay, and host country-based pay. These systems are determined on the basis of standard of living, and the tax scheme used in the host country of a company. For this assignment I will consider theoretical...
Topic: Business
Words: 680
Pages: 2
Outline Global operating companies are always facing financial risk related to currency volatility. It affects all aspects of the global companies. Global automobile industry is a major industry which is affected crucially by the currency fluctuations. In this case study, the foreign exchange risk management strategy of BMW, a major...
Topic: BMW
Words: 987
Pages: 3
The current literature review describes the main qualities and skills possessed by modern managers. Gillard and Price (2005) state that critical thinking is one of the main concepts and practices used by managers to grow and develop their strategic position. Good managers do much more than make good decisions, a...
Topic: Management
Words: 601
Pages: 2
Introduction Small businesses have certainly started to play an important role in the growth and development of a lot of economies in the world today, and they are becoming increasingly popular. The reasons for this are not particularly hard to discern. More and more individuals are joining the small business...
Topic: Business
Words: 771
Pages: 3
Summary of the Company Situation Compensation for workers is an important aspect of business because it partly determines the amount of money that is utilized for expenditure. The business management is aimed at acquiring the least costly compensation scheme possible to keep at minimum the company expenditure. At the same...
Topic: Walmart
Words: 1236
Pages: 4
Introduction The airline industry exemplifies the effectiveness of e-commerce and the way technology can re-create the industrial structure. Today a traveler from New York can book a return flight from New York to London, a car on reaching, and the hotel room. The traveler on reaching the airport can get...
Topic: Airlines
Words: 3489
Pages: 12
Introduction The culture is considered to be under the influence of constant changes connected with religious, ethnic, and social factors backgrounds and their development. The success of any business lies in covering these transformations in the process of companies’ operations development. Cultural Diversity in the workplace is considered to be...
Topic: Culture
Words: 1071
Pages: 4
Introduction Organization Development refers to the evaluation and change of the strategies, processes, and structures of an organization in a bid to improve the performance of the organization and help in the development and contentment of its employees. It may involve things like coaching, work-life balance, leadership development, performance management,...
Topic: Organization Development
Words: 560
Pages: 2
The Coca Cola Company has been in place since the 1800s. It has been one of the most dynamic and growing companies of the modern business world with a brand name that is highly valued and recognized in most parts of the globe. The Coca Cola Company sported a product...
Topic: Coca Cola
Words: 2399
Pages: 9
Introduction Sainsbury’s began in 1869 as a small diary shop by John James and his wife Mary Ann Sainsbury. Today, after Tesco and ASDA, Sainsbury’s is the third-largest name amongst the supermarket chains in the United Kingdom with its headquarter at Holborn (Wright, McCrea, and Sainsbury’s, 2007). This S.W.O.T. analysis...
Topic: Business
Words: 1265
Pages: 4
Outline Modern human resource management has evolved over time, with the development of new technology and competition among the companies in the increasingly congested market. Volvo Corporation has developed a management strategy to cope with their complex networks of business models all over the world. The first approach is remote...
Topic: Management
Words: 1335
Pages: 4
Introduction Martha Stewart is one of the most well-known women in America, an author of books, and a successful businesswoman. Coming from a middle-class family she founded one of the world’s strongest brands and built a $200 million Empire based on the ideas of domesticity. In 2002, a stock sales...
Topic: Challenges
Words: 1713
Pages: 6
Value of contingency approach to organisational change The contingency approach to organisational change advocates that all decisions regarding change need to be taken contextually and it would not be deemed proper to have a “best way” fit all methods to address all issues connected to organizational change. (Jalnoah 2009). This...
Topic: Business
Words: 407
Pages: 2
Introduction Customer satisfaction is the key to success for a business. It can lead a company to success or complete failure (Simon, 2006, p. 4). If a company manages to achieve high level of customer satisfactions it will be one step closer to form a new relationship with them. Satisfied...
Topic: Business
Words: 1200
Pages: 4
Introduction This article deals with the issue of service marketing. The subject of the article is in a case study format. Sullivan Ford Auto World has been selected as the particular case whose operations will be scrutinized and the issues it faces would be analyzed. Additionally, subsequent to the analysis...
Topic: Ford
Words: 2128
Pages: 7
Executive Summary This report is a case study on Standard Chartered, and the strength-based approach in the bank has been discussed with its benefits and also disadvantages. Another case study of the bank with comments from an HR Manager regarding the benefits of the approach has been included. The talent...
Topic: Banking
Words: 3232
Pages: 12
Introduction There are a number of reasons as to why organizations deem it fit to institute change. To start with, change within an organisation may occur as a result of challenges that may be facing such an organisation; especially as far as global markets are concerned. In addition, a reform,...
Topic: Management
Words: 2274
Pages: 8
Introduction An information system at large is the system of data collection, data keeping, processes, people, and activities of an organization. In the management theory, Information system is an off-the-shelf software application that is specially designed for the streamlining and integration of various business processes. In simple words, the information...
Topic: Business
Words: 493
Pages: 2
Introduction Modern world is competitive and every company tries to its best in order to get more profit from the products they produce. There are a lot of methodologies and techniques which are aimed to attract customers’ attention and what is more important to hold him/her. The assignment is to...
Topic: Boeing
Words: 3178
Pages: 12
Google Inc. Google Inc is a renowned company which is known worldwide for its products and services that it provides through the internet. The company is an American entity based in Mountain View in California, boasting a unique and innovative head office. Google Inc was initiated by Larry Page and...
Topic: Google
Words: 859
Pages: 3
Introduction Yahoo is an internet services provider in the global community; it has grown for a period of time now as a portal company. The company has had its share of challenges and success just like any other company in the market. The company has a huge market share and...
Topic: Yahoo
Words: 4535
Pages: 16
Introduction Consumer behavior can be defined as the analysis of how, what, when, and why individuals purchase certain commodities and leave out others. The analysis tries to comprehend what drives the making of decisions by consumers either as an individual or as a group. It further attempts to evaluate what...
Topic: Business
Words: 1194
Pages: 4
Introduction To discuss retail marketing and logistics issues, the selected retail company is Ben Sherman. This report will observe the current positioning strategy of this company and illustrates the current competitive environment, SWOT and PEST analysis, BCG matrix, considered the concept of marketing logistics as well as recommends future strategies...
Topic: Marketing
Words: 4265
Pages: 15
Every organization in the world needs assets for the successful running of the activities they are engaged in and in the process faced with the choice of buying the asset or alternatively leasing it. Buying implies acquiring ownership in the asset and can be defined as “…. obtain ownership of...
Topic: Business
Words: 596
Pages: 2
Introduction As trade barriers are minimized and information is being de-regularized the world is becoming a ‘global village’. Elements like outsourcing, environmental stability, globalization; sustainability etc has changed the working patterns of organizations. Multinational corporations are increasing day by day and they are usually criticized because of issues like environmental...
Topic: Coca Cola
Words: 1093
Pages: 4
The Environmental analysis The improvement of technology has been the cornerstone of the video game industry. The market forces demanded an innovative approach to enable an organization to remain on top of the pack. An advance in the technological advantage of any company led to the death of all other...
Topic: Nintendo
Words: 2218
Pages: 8
Introduction The discussion begins with a strategic analysis of a selected company and for that purpose; Nokia- the world’s largest cell phone Manufacturer Company has been selected to analyze several aspects in environment, resource capability, selection and implementation of strategies etc. Since the company is operating under the telecommunication industry,...
Topic: Corporation
Words: 3229
Pages: 12
This research paper would present the paradox of whist blowing that is investigated by Michael Davis and according to the author himself; the paradox is used to suggest an inconsistency- between theory and the facts. The theory about the standard whilst blowing and the paradox I just not about whist...
Topic: Business
Words: 507
Pages: 2
Introduction Market orientation is defined as the implementation of the marketing concept. This implies to be more than just customer oriented. It requires that there is full support from the organization for it to be fully implemented in the long-term and may in some instances result in a complete organization...
Topic: Performance
Words: 2547
Pages: 10
Global or multinational companies appoint external auditing teams to review their financial disclosures and statements. The external auditing team requires to have sufficient knowledge of the client’s industry to understand its opportunities and threats in the market. Another main requirement is that the staff of the external auditing team should...
Topic: Auditing
Words: 1134
Pages: 4
Nouwen’s (1989) In the Name of Jesus: Reflections on Christian’s Leadership is a notable work by the famous Dutch writer and theologian. As the name suggests, the book covers the author’s perspective on Christian leadership and, although first published in 1989, aims to envisage what a Christian leader should aspire...
Topic: Jesus Christ
Words: 1182
Pages: 4
Executive Summary The report provides an analysis of the data assets management of LuLu hypermarkets system. The main advantages and disadvantages of the system are identified. Despite the fact that the implemented scheme provides ample opportunities for manipulating atomized data and changing their format and presentation method as necessary, it...
Topic: Data Management
Words: 3928
Pages: 14
Introduction The operational plan is a highly essential element of any business planning. It formulates the main objectives of a company within a defined period of time and describes physical necessities for their achievement. It includes the description of the organizational structure, the employees’ responsibilities, location, equipment, products or services,...
Topic: Business
Words: 2245
Pages: 8
Introduction MediSys Corporation was incorporated in 2002 in the United States and manufactured medical monitoring solutions and devices for the internal medicine and general practice markets. The company achieved significant success with the release of their first two monitoring systems and became very profitable, and at the same time was...
Topic: Corporation
Words: 891
Pages: 3
Concrete Experience and Reflective Observation I have been working for more than thirteen years as a successful leader managing people and organizing their functioning in the most effective ways. At the moment, I am a section leader for the Mixing Department at the Bridgestone Aiken plant. There are 191 employees...
Topic: Organizational Change
Words: 911
Pages: 4
Employees’ philosophies and ethical standards affect the decisions they make in the workplace, the pace at which they acquire new competencies, and the extent to which they enjoy their work. Therefore, it is critical to cultivating the atmosphere in which staff members feel fulfilled and are eager to build commitment...
Topic: Business
Words: 887
Pages: 4
Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers’ tendency to like and choose any one particular brand over the available...
Topic: Loyalty
Words: 2547
Pages: 9
Introduction Fashion has become incredibly fast-paced. The ability to mass-produce numerous articles of clothing and make them available and affordable to the general populace has increased consumerist tendencies across the globe. Changing clothes every season has become the norm for upper and middle-class customers. As such, the most successful fashion...
Topic: Fashion
Words: 1441
Pages: 5
The concepts of leadership and management are an essential discussion in business. Each company or organization maintains people who are in charge and the approach they choose to take strongly depends on personality as well as education and training. The field of leadership research has offered competent theories to outline...
Topic: Leadership
Words: 3908
Pages: 14
Teleology, Utilitarianism, and Justice in the Frameworks of Business Ethics The study of theoretical and practical components of business activity involves not only the analysis of exact numbers and mathematical formulas but also the research of the people’s principles of thinking and decision making. After all, human beings and their...
Topic: Ethics
Words: 883
Pages: 3
Introduction SWOT analysis (strengths, weaknesses, opportunities, and threats) is one of the most common methods, which allows assessing the internal and external factors affecting the performance of a company (Henry 96). This evaluation method may be regarded as a preliminary research tool used in the preparation of strategic plans and...
Topic: Business
Words: 374
Pages: 1
Identification The more popular a brand is, the more attention its blunders receive from the public. Coca-Cola, the world’s leader in the soft drinks market, always tries to make its campaigns attractive and unusual. However, the attention driven by the organization’s advertising endeavors is not always positive. Over the long...
Topic: Coca Cola
Words: 549
Pages: 2
Entrepreneurial Mindset It is true that every business starts with an idea. However, the most important prerequisite that a person seeking success in the business world should gain way before even considering to open his or her own business is the entrepreneurial mindset. An idea precedes action in the same...
Topic: Entrepreneurship
Words: 3886
Pages: 14
This essay analyzes the HR strategy of Amazon. It’s focused on Amazon HR strategy practices and issues associated with them. It also studies aspects of Amazon human resources strategy, such as recruitment and retention rates. Introduction Being one of the largest and most successful companies in the world, Amazon.com constantly...
Topic: Amazon
Words: 1398
Pages: 5
Leading Change: Overview The book Leading Change by John P. Kotter, Professor of Leadership at Harvard Business School, explores the concept of change management in great detail. The author begins with a thorough explanation of reasons for failure on the part of managers to realize new strategic goals, motivate employees,...
Topic: Business
Words: 1189
Pages: 4
Abstract This study has aimed to scrutinize the emergence and progress of the roles of online marketing for Heritage Visitor Attractions in Malta by coordinating with the national economy, local market trends, and ICT skills of the human resource by taking into account customer’s motivation to the new technology. With...
Topic: Heritage
Words: 15666
Pages: 57
Executive Summary To make sure that the performance levels should be high in the target environment, one should consider using the Balanced Scorecard approach. As a result, the needs of customers, employees, suppliers, and other stakeholders will be met. Furthermore, the reconsideration of the company’s approach toward the use of...
Topic: Balanced Scorecard
Words: 1202
Pages: 4
Background The paper will carry out an analysis and comparison of the performance of BP PLC and Royal Dutch Shell PLC. The two companies were formed almost at the same time. BP PLC was established in 1908 initially as Anglo-Persian Oil Company while Shell PLC was established in 1907. Both...
Topic: BP
Words: 1945
Pages: 10
Case Study David’s Tea was founded in 2008 by tea enthusiast, David Segal, and his cousin, Herschel Segal. Headquartered in Montreal, the duo opened their first retail space on Queen Street in Toronto and quickly expanded to over 75 stores in North America. David’s Tea built its business on selling...
Topic: Marketing
Words: 1744
Pages: 6
The Organization and Its Mission Background of the company Marks and Spencer PLC, commonly known as M&S, was founded in 1884 by Michael Marks and Thomas Spencer in Leeds under the United Kingdom laws. M&S is a leading British retailer with headquarters in the City of Westminster, London. About 21...
Topic: Marks & Spencer
Words: 2991
Pages: 11
Abstract The growing intensiveness of market competition creates a new marketing challenge for sports brands. The leaders of the global sportswear market seek new ways to conquer the hearts and minds of the new and existing customers. The emergence of new media forms provides unique marketing opportunities. Mobile advertising has...
Topic: Advertising
Words: 17838
Pages: 65
Introduction Leadership is critical for ensuring good governance either in private or in the government sector. In the present circumstances, the government organizations are over managed; nevertheless, they are poorly led. In today’s ever-changing world, leadership issues are getting more and more prominence in managing government departments and organizations. Enhancing...
Topic: Leadership
Words: 18518
Pages: 67
Summary of the chapter The chapter begins by explaining why marketing is a critical practice in every business organization. Every company should understand that the customer is important to its success. According to Grewal and Levy (2011), firms should always fulfill the needs of their targeted customers. The chapter goes...
Topic: Marketing
Words: 583
Pages: 2
Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...
Topic: Health
Words: 17763
Pages: 65
Market pricing is a process through which pay structures are setting almost selectively by gathering, evaluating, and matching the data on job salary surveys to settle on the payable rates in the external market. In market pricing, use is made of pay survey data to recognize the comparative value of...
Topic: Business
Words: 264
Pages: 1
Critically apply Cyert and March’s analysis of organizational decision making to the Siemens case. Compare/contrast your finding with Brusson view According to Cyert and March, fundamental structure analyzes the process of decision making in the terms of the variables that influence the decision-making process; the goals of an organization, the...
Topic: Business
Words: 3029
Pages: 11
Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...
Topic: Business
Words: 3796
Pages: 14
Overview In the first video clip of the Corporation, the Office Manager, Barbara Mitchell, is reluctant to invest in the automated system of the company due to its high costs. It is estimated that the project will cost around 5Million. The Universal Systems Manager, Rod Jevons, asks the manager how...
Topic: Conflict
Words: 2775
Pages: 9
Executive Summary This study presents a market exploration structure known as the PESTEL analysis model. At the back of the continued pace of aviation technology, drones have become important tools in almost every industry. The study examines various PESTEL factors with a view of seeking the best strategic marketing plan...
Topic: Technology
Words: 2353
Pages: 8
The TMS’s new decentralized IS structure The TMS’s new decentralized IS structure provided a strategy that promoted transparency in major organizational or business units. It enhanced business alignment with IS and offered locaattentionio The TMS’ new decentralized IS structure while promoting the vision of the enterprise. Moreover, the decentralized IS...
Topic: Toyota
Words: 586
Pages: 3