Google Inc.’s Performance Management System

Since the beginning of the twenty-first century, corporate culture has begun to change and shift. Currently, many companies tend to implement more individualistic and experiential approaches to hiring and training their employees. Additionally, with the rapid rise of various technologies appeared alternative means of executing these processes, which allow the...

Utilitarianism as a Concept Embedded in Human Nature

Currently, the interaction of people with each other plays a significant role in all spheres of human activity. The importance of people’s relationships can be seen starting from simple human relations and their continuation to economic ties between countries. For a good connection between humans, people need to leave positive...

The Boeing Firm’s Ethical Dilemma Regarding the Airbus-Neo

The Boeing Company Boeing is one of the biggest corporations in the aerospace industry. The company works with customers across over 150 countries (Boeing, n.d.). Boeing operates through the development, manufacturing, and maintenance of commercial planes, space systems, and defense products (Boeing, n.d.). The core values of the company include...

London Club House’s Strategic Human Resource Management

Importance of Strategic HRM and Values for LCH The importance of strategic HR management lies in improving the atmosphere, or “creative climate,” for employees (Iqbal, 2019, p. 181). Large companies are always united by ideas and values, which are sincerely followed by employees. Developed strategic HR management keeps employees in...

Microsoft and Apple, Inc.: Leadership Styles

Microsoft and Apple operate in the same market and have the highest shares in it, competing for decades. While there is a strong imprint on their strategies left by Bill Gates and Steve Jobs, the companies continue to change and adapt to the modern reality. Understanding how this process occurs...

Coercion as a Method of Implementing Change

Coercion as a method of implementing change can have the desired effects, but this practice can be accompanied by barriers and pitfalls. According to Senghaas et al. (2019), coercive instruments often serve a strategic function and are characterized by inflexibility. As a result, targeted individuals may not be able to...

Organizational Needs and Intervention That Could Be Implemented

Introduction A dynamic organization has so many issues going on that it is difficult to pinpoint precisely what is slowing it down. Requirements evaluation is vital because it enables an organization to identify the deficiencies that are keeping it from achieving its objectives. Training is the foundation of a successful...

Mary Teresa Barra’s Transformational Leadership

Introduction One of the key elements of organisational performance stems from the management’s ability to make correct decisions and lead the company in accordance with the outlined objectives. The case of Mary Teresa Barra, CEO of General Motors, is an interesting and informative example of how transformational leadership can result...

Writing an Email to Schedule a Meeting

Introduction Interoffice memos refer to short messages sent between individuals in different departments in an organization or institution. Generally, these memoranda are used to share confidential information, policy updates, project briefings, and news regarding departments. Nevertheless, they can share any information, including informal updates on non-business activities. Regardless, they observe...

World Vision Company: SWOT Analysis

Recognizing and acknowledging the strengths and weaknesses of an organization is crucial to determining the further path toward its success in the target setting. World Vision, an organization created to support the children in need and supply them with vital resources, has been striving to improve its services and remain...

The Marketing Process Within the Energy Drink Industry: V Fusion + Energy

Abstract The current business climate influences any marketing strategy’s success. The marketing manager must thoroughly analyze the market while designing a marketing strategy to identify the most influential environmental factors. Regulators and the general public are becoming concerned about the potential dangers of energy drinks. The marketing manager’s job is...

Factors Contributing to the Gender Pay Gap in the UK

Introduction The pay gap in terms of gender is the difference in the average salary between men and women. This gap is determined based on employer payroll data for each year, and it is calculated using a straightforward and cost-effective solution (“Gallagher,” 2021). The calculations include the needed reporting information...

A Case Study on Lakeforest Mall

Introduction Lakeforest Mall was opened in 1978 with four major anchor stores. It was inclined with ample parking ground and many major inline tenants. Retailers were competing to get a space in the Mall, which made it the pride of Montgomery country. However, four decades down, the Mall’s presence had...

Comparing the Apple and Acer Laptops

Choosing a computer might become complicated; therefore, it is essential to compare various models. For instance, the two major U.S. computer manufacturers, Acer and Apple, are appropriate variants for work and study usage. Moreover, it is vital to consider the gross profit ratio to understand companies’ productivity when comparing. Factors...

Introduction to the Business World

In the Pre-Industrial Society era, Starbucks would have experienced opportunities and difficulties in an equal measure because it was a new concept. People would not have been familiar with their products, and selling their ideas to potential clients would have been difficult. One significant opportunity would be the chance to...

Saputo Inc. Cage Analysis: Humanities and Social Sciences

Saputo Inc. is a Canadian company that produces milk products and sells them in over 40 different countries under a variety of brands. It is among the largest dairy producers in the world, with massive production and sales volumes. Saputo’s facilities operate in Canada, the United States, Argentina, Australia, and...

Disaster Preparedness and Recovery

Introduction A disaster is an unforeseen incident that befalls a society or an individual causing damages or loss of lives, and goes behold the capacity to intervene using community resources. In this case, a disaster can be in different forms, including droughts, hurricanes, earthquakes, wildfires, and volcanic eruptions. Therefore, a...

Analysis of Copperbelt Energy Corporation Plc.

Introduction Copperbelt Energy Corporation PLC (CEC) is an energy company that produces, transmits, distributes, and sells electricity. The company generates electricity from water, solar, gas, and heat sources and sends it through a network of transmission lines, high voltage substations, and control centers. We are also investing in infrastructure development...

The Microsoft Corporation’s Analysis

Introduction Microsoft Corporation is a global technology company headquartered in Redmond, Washington, specializing in developing and selling computer software, electrical goods, personal computers, and associated services. Microsoft’s mission is to empower every individual and organization on the globe to thrive, while its vision is to assist people and companies worldwide...

The Coca-Cola Company’s Organizational Development

Introduction The functioning of any company is a complex and continuous process depending on multiple factors. The degree to which they are considered and managed stipulates the firm’s success, ability to evolve and struggle against rivals. The top management must consider the industry’s current state, major competitors, and existing demand...

Flexible Working Schedules and Environments

One of the challenges for the HR department in the future will be the provision of flexible work arrangements. After the beginning of the pandemic, it has become clear that a hybrid workplace is key for organizations to ensure continued operations in the midst of challenges. Employees are now aware...

Home Depot Firm’s Competitive Environment Analysis

The Home Depot is an American retail chain that is the most considerable home improvement retailer. The company’s customers are divided into several categories, depending on the purpose of purchase. The most significant part of them are homeowners who purchase products and complete their projects and installations. The company has...

Challenges for Multinationals and Expatriates in Canada

Canada is a multi-ethnic and cultural country with many possibilities for everyone willing to work hard enough for the prospect. This country has become home to millions of immigrants who came here for a better life (Patel et al., 2019). The proximity between cultures of different countries has a beneficial...

The Amazon Company’s Financial Statement

Introduction Amazon is an American technology corporation that operates in different countries around the globe. Its business line encompasses cloud computing, ecommerce, artificial intelligence, and digital streaming. Currently, its brand is well known in the market following the nature of its services to the customers. The company is consumer-centric, and...

Employees Retention Issue in Business

Introduction Workforce retention refers to an organization’s capability to handle employee turnover, or the percentage of employees who leave their jobs, deliberately or accidentally, within a set period. Employee retention has a profound influence on an industry’s profitability and performance. For most firms, staff turnover, or the degradation of firm...

John Kotter’s Eight-Stage Model: Benefits for Management

Executive Summary This report explains the role of management in forming a strong team in terms of its evolution and current state. As the contemporary models of leadership suggest, successful teams operate in a spirit of unity and shared vision instead of imperative assignments from the management. One of the...

Pfizer Inc. Changing Business Models

Introduction Pfizer, Inc. is an American pharmaceutical company that specializes in the research, advancement, production, and promotion of prescription medicines for people and animals. Pfizer is among the largest global biomedical and pharmaceutical corporations. The firm’s headquarters is located York City, New York, USA (Pfizer, 2019). Charles Pfizer, a German...

Kowloon Dairy: Unsweetened Coconut Milk Marketing

The Hong Kong dairy market is shifting from cow’s milk to plant extracts with fewer calories due to the high prevalence of lifestyle diseases and health concerns (Wu, 2020). Coconut milk contains only one-third of the cow’s milk calories and therefore serves as an antidote to the dynamic dairy market...

Bright Eyes Daycare’s Business Plan

Executive Summary Bright Eyes Daycare aims to prepare its students to prosper as young leaders of the future generation by combining an entire competency-based curriculum tailored to children with enhanced first-class childcare services. Bright Eyes will offer after-school tutoring and extracurricular activities such as gymnastics, arts, dance, craft, and theatre...

Nike’s History of Fair Labor and Living Wages

Introduction One of the remarkable features of the globalization era is the wide availability of information, including of a preferably closed nature. In particular, with the development of information technology, every individual can share their opinions and experiences online, which can generate a public outcry if the issue being communicated...

Albert and Whetten Revisited Article by Whetten

Being relatively close to CI definitionally, organizational identity (OI) relies on the actual understandings and claims of employees pertaining to the organization’s unique character rather than being built upon the organization’s expressions of its desired identity. As a theoretical concept, OI is carefully addressed in an article by Whetten (2006)...

The Role of Ethical Decision-Making in Business

Background Ethical dilemmas constantly occur in organizations and workplaces regardless of the industry and the size of an organization. They may differ significantly in terms of values, which are in conflict, or parties, which are at stake. Therefore, it may be essential to introduce a comprehensive approach to the decision-making...

How to Start a Catering Business

The catering business is a good way to make money for those who love to cook since catering is not always about making lunch for hundreds of guests. However, the sphere is quite competitive today because more and more people consider it profitable and reliable and are trying to create...

International Business Within Cultural Dimensions

Introduction Culture is an essential part of every person’s outlook on life, values, and goals. It is no surprise that culture and its dimensions dramatically affect business on the international level. When different mindsets clash with each other, the prospects of business partnerships can be undermined, and on the contrary,...

Shoals Corporation’s Net Present Value Analysis

Net Present Value The net present value is used to calculate the return on investment for an expenditure or project. It is defined as the present value of cash flows at the required return rate of the project compared to the initial investment (Noch & Kusto, 2018). To calculate the...

The Interplay Between Leadership Styles and Organizational Change Management

Introduction The contemporary business world is highly competitive and rapidly transforming, which implies much change in both the external and internal environments of a company. Throughout the different stages of organizational development, multiple shifts and alterations take place, thus impacting the individuals, groups, and organizations at large. Indeed, change is...

Fitbit Smart Sense Watch Marketing Plan

Summary Fitbit smart sense watch has led to the success of the company due to its upgraded features. The smartwatch tracks blood oxygen, stress, temperature, and sleep. The gadget has helped fight against the current COVID-19 pandemic since individuals can easily monitor their temperatures. Moreover, it helps the user keep...

Entrepreneurship Skills: Inborn or Gained?

The Definition of Entrepreneurship and Entrepreneurial Skills Entrepreneurship is known as independent, related to risk activity that aims to systematically gain profit from property utilization, goods realization, rendering services, and order completion. Costin et al. (2018) define entrepreneurship as the ability of an individual to turn ideas into action; it...

Preparing for International Expansion: The Case of Google’s Failure in China

Introduction Entering a foreign market can be a remarkable challenge even for highly developed large-scale companies. The case of Google China, a product designed specifically for the Chinese region, is an excellent example of a failed method of cross-country growth, an endeavor that cost Google substantial time and resources. This...

The Written Communication in the Field of Organizational Management

The basic features of oral and written communication are often regarded as primary knowledge for the employees involved in corporate management. Of essential importance are the writing skills that allow managers to convey specific information to their subordinates in an efficient and understandable manner. Creating a written piece of data...

Organizational Culture in Starbucks

Introduction The organization of immense concern is Starbucks. This organization is an American multinational chain of roaster reserves and coffee houses. Its headquarters are located in Seattle, Washington. The time of observation was in 2019 when I was working there on a part-time basis. I worked with Starbucks between May...

Transactional and Transformational Leadership: Advantages and Disadvantages

Introduction There are two widely discussed leadership types, which are usually applied to different organizations and industries. One of them is transactional leadership, which focuses on rewards and punishments as tools to motivate workers. The second is the transformational style, which encourages employees by demonstrating an organization’s path. Both of...

American Marketing Association’s Values

A professional code of ethics in marketing The American Marketing Association (AMA) has the mandate of promoting the highest professional, ethical values and norms standards for its members, constituting students, academics, and practitioners. The values committed to by the AMA represent collective conceptions considered morally proper, necessary, and desirable by...

Business Ethics and Its Evolution

Introduction Business ethics is considered the standard of morality, meaning either doing wrong or right in the business environment. Ethics refers to the code of conduct at the workplace or any business, and it is an essential factor to consider as it dictates the company’s success. Misconduct at the workplace...

Global Marketing Opportunities and Challenges

If the simulation were based on the real world, numerous opportunities and challenges would be encountered. The fact that the simulation does not include many ethnic factors would invoke a comparatively easy operational model. For instance, it does not include language barriers, cultural differences, exchange rates, and mode of entry...

Role of Communication in Organizational Behavior

The greatest takeaways from the course are all related to the importance of tailoring any organizational behavior interventions to the specific organization. An example from the latest reading, formalization, guides employees, an excessive level of formalization can unnecessarily complicate the decision-making process or prevent employees from resolving customers’ issues (Bauer...

Unqualified Employees Effect on Business

Introduction Growth of every business organization greatly depends on the experience and knowledge its employees have. This is because they are the ones responsible of making every decision with respect to improving customer satisfaction as well as business efficiency. One of the main organs of every business is its human...

Blue Nile Company’s Strategic Options for Development

Blue Nile is the online retailer of diamond rings in the US. Mission Blue Nile’s mission statement is to improve customers’ shopping experience by offering consumers high-quality jewelry and education so that customers can make informed, confident decisions. Most people are discouraged by the traditional jewelry shopping experience; the company’s...

Employee Selection Process: Human Resource Management

Employee selection is the process of interviewing and evaluating candidates for a job based on certain criteria. Its main purpose is to match the company’s needs and requirements with the skills and qualifications of individuals. The selection procedures vary depending on the company, position, type of business, and working environment....

Communication Problems in a Workplace

Many people had once faced situations at work when a misunderstanding interfered with work and entailed harmful consequences. Problems are associated with internal communication in the workplace and seriously affect the effectiveness of all processes. It is necessary to solve it promptly by forming a team spirit, and the manager...

Acculturation and Enculturation: Business Issues

Abstract This essay will examine the concepts of enculturation and acculturation in the context of their impact on business ethics. The current state of business ethics and issues related to the moral issues of doing business will be discussed. Researchers began to single out the two analyzed terms relatively recently;...

Porter’s Five Forces and Its Business Application

Michael Porter described the strategic model of the five competitive forces analysis. The analysis is conducted on five factors, or so-called forces: customers, suppliers, existing competitors, new competitors, and substitute products. With the help of these structural units, it is possible to consider how a company, in the long run,...

A New Online Tailor Shop’s Marketing Plan

Introduction The digital business gained popularity due to its convenience and availability. For example, in 2017, approximately 40% of Internet users shopped online more than once (Ijaz & Rhee, 2018). The COVID-19 pandemic and the lockdown forced the global population to transition to an online mode, increasing consumers’ preference for...

Dick’s Sporting Goods: Strengths, Weaknesses, Opportunities and Threats

Dick’s Sporting Goods is one of the best performing firms in the sportswear and sports equipment industry. The firm has a well-diversified portfolio that has enabled them to succeed in the global market. Dick’s Sporting Goods can attribute its success to an effective SWOT analysis of the market, which enables...

The Current Trading Environment of Airbus

Abstract Airbus is a manufacturer of aircraft, spacecraft, and military technologies. The company operates in the aerospace industry, in particular in the sectors of commercial aircraft, defense and aerospace systems, civil and military helicopters. This paper provides a brief company history, current situation overview, internal and external analysis, evaluates challenges,...

The Essence of Opportunity Cost

Opportunity cost is the foreseen estimation of the possibility of a decision being made unexpectedly. The idea communicates the essential connection between shortage and decision. Buchanan (2008) characterized opportunity cost as “the evaluation placed on the most highly valued of the rejected alternatives or opportunities.” When this essential connection between...

Employee And Labor Relations

Introduction One of the most challenging and disconcerting decisions faced by employers and human resource (HR) managers in establishing a fair and equitable standard for promotion. Many public and private sector organizations are in a dilemma when creating union contract clauses because the HR managers may prefer merit or ability-based...

Ethical Implications of Technological Use on Employee Privacy in the Workplace

Introduction Information Communication Technology (ICT) has shaped different aspects of business performance by automating processes to create better and more efficient systems for completing workplace tasks. In this regard, technological use has changed how workplaces are organized and redefined techniques used by employees to complete organizational tasks (McStay, 2020). However,...

Starbucks’ Social Responsibility and Brand Strategy

Introduction Starbucks is the largest international chain of coffee shops which has been consistently growing and expanding since the 1980s. In 2008, it faced a major crisis caused by the economic recession and the failure of the company’s aggressive expansion strategy. To address the crisis, it introduced significant changes to...

Toyota in Crisis: Denial and Mismanagement

Introduction At present, Toyota faces challenges caused by production globalization, market development, and increasing product complexity. In 2009 due to a pedal problem, Toyota recalled millions of automobiles because of unintentional acceleration and inability to manage the crisis. A quality problem for a brand that has been renowned for its...

Wolfgang Keller at Konigsbrau: Hellas A.E

Konigsbrau A.G is a corporation based in Greek, it produces premium beers, and its worldwide sales were estimated to 2.6 million US dollars. By the time its director was Mr. Wolfgang Keller, Konigsbrau was one of the companies that enjoyed recognition in the whole continent as it was the best...

Tencent Analysis. Micro Innovation Strategy

Introduction Tencent is a Chinese multinational company situated in Shenzhen, China. The company is a technological conglomerate and works both domestically and abroad to bring innovation and improvement into people’s lives (Tencent’s Innovation Strategy 2020). Founded in 1998, its influence has significantly spread throughout the world with the popularization of...

WeWork Company: Case Study Analysis

Introduction The business strategy and business model of any company determine its development, profit, and future opportunities. At the same time, the strategy must be strengthened and adapted according to the requirements of the time and the competitive market for the company to maintain its position. This paper will examine...

Conflict Resolution at the Workplace

Introduction Conflicts may occur in any setting where different groups of people interact, such as in a workplace. However, since the workers have different backgrounds, simple issues can escalate into violence or disharmony within the job environment. Thus, it requires both expertise and organizational regulations to bring sanity among the...

Jack Welch’s 4 Principles in “Winning”

Jack Welch’s book, titled “Winning”, provides a framework of qualities required for the success as a business leader in an enterprise. These qualities include the necessity of a strong mission and concrete values, the absolute necessity of candor, the power of differentiation, and giving value to each individual, respecting their...

“A Few Good Man” by Rob Reiner: Organizational Behavior

Organizational behavior is a theme that combines elements of sciences such as psychology and sociology. With this concept’s help, both the demeanor of individuals and the entire management system as a whole is described. In general, five types of organizational behavior are distinguished; however, regarding the film “A Few Good...

ASOS Company: Business Plan, Fashion Sector

Online retailing is increasingly becoming the conduit through which companies that want to avoid the hassle of owning outlets turn to. E-tailing, as it is popularly known, has created mega-corporations such as www.amazon.com and Staples, Inc that have leveraged the shift of buyers to the virtual world Among the many...

The Diversification Strategy of Disney

Summary In the current reality in which business has to work, the exceptional dynamics and turbulence of the external environment require a new type of thinking – not linear and one-sided, but flexible, rational, and critical. Making decisions, and pondering problematic situations, managers unconsciously start from the information known to...

Chipotle: Company Overview, Vision, and Mission Statements

Chipotle’s mission statement is “To provide food with integrity. Quality is a state of mind at Whole Foods Market” (“Chipotle’s mission,” 2016) It is a strong mission statement, as it has many qualities nailed down perfectly. It is concise, inspiring, socially responsible, and broad in scope to be applied to...

Procedural and Distributive Justice in the Workplace

Just like in the rest of the society, concepts such as transparency, fairness, justice, and equality play an important role in the workplace. Particularly, the employees’ perceptions of both procedural and distributive justice may have an impact on their job satisfaction and turnover intention. In any system, procedural and distributive...

The Importance of Vision and Failures for an Entrepreneur

It is evident that to attain a particular goal and run a business successfully, every businessman should possess distinctive entrepreneurial traits and profound knowledge in the field they operate. Moreover, an entrepreneur should have a ground-breaking vision, the outcomes of which can bring real and valuable benefit for many people,...

Total Quality Management and Business Ethics

Introduction Total quality management and business excellence “is the culture of an organization committed to customer satisfaction through continuous improvement” (Taylor & Francis Group, 2011). As explained further “this culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented...

Dell Inc.: Analysis of the Business Model

Background Dell, Inc. is one of the largest companies that specialize in the production of computers. The company was founded in 1984 by Michael Dell. The company was developing at high speed, and 17 years after the foundation, it became the global leader in the provision of computer systems. In...

Leadership Styles: The Example of Bill Gates and Steve Jobs

Introduction The leadership style determines the way the manager administers the work process. It is the leader’s behavior model, not depending on a certain management issue. Through a specific pattern the leader can achieve job satisfaction among workers and increase their productivity. The effectiveness depends on a specific management style....

How to Starting a New Business

Starting a new business is always a great challenge for any entrepreneur – it involves the creation of a detailed business plan, the consideration of all accompanying opportunities and threats that await him or her in the future process of operation. Everything has to be planned carefully to achieve success;...

Coca-Cola Company’s Departments and Performance

The selected organization for this analysis is the Coca-Cola Company and the identified competitor is Pepsi. From the completed analysis, it is evident that the two companies have several departments working synergistically to ensure that the intended carbonated drinks are delivered to more customers in a timely manner. The departments...

Strategic Leadership in Examples from Personal Experience

Introduction Leadership is interchangeably connected with a vision and the capability of an individual to create and share among the employees a unified perspective regarding why certain things should be done to help the organisation achieve its objectives. This is the central and crucial factor differentiation between managers and leaders....

Workplace Psychology Theories: Human Relations

Introduction Organizational behavior is an important branch of science that explores people’s relationships in the workplace and can help leaders and employees organize the working process better. Several psychological theories discuss and explain organizational behavior. Note on Workplace Psychology Theories, an article by Karen MacMillan published in 2018, briefly overviews...

Contingency Theory in Management Accounting

Contingency theory in management accounting: “The contingency theory of management accounting is not really a theory at all. It is neither a logical set of propositions nor is it well-founded. Indeed, after many of management accounting contingency research, all we have developed is a theory that says, “It all depends...

Present-Day Entrepreneurs and Their Environment

Entrepreneurs drive the economy and foster further technological progress, thus increasing people’s quality of life. Although personal traits and skills, such as innovative thinking and willingness to take risks, are important factors contributing to entrepreneurial success, they are insufficient without external support. Only the combination of personal qualities, supportive government...

Competitive Advantage and Competitive Differentiation

When it comes to business management, the aspect of competitive advantage always appears in the discussion. According to Kotler and Keller (2015), competitive advantage (CA) is a “company’s ability to perform in one or more ways that competitors cannot or will not match” (p. 304). In other words, it is...

Blizzard Entertainment: Analysis and Evaluation

Research into Organizational Successes and Challenges Blizzard Entertainment, Inc. is a US-based video game developer and publisher with headquarters in Irvine, California, and a subsidiary of Activision Blizzard. The company was founded by Michael Morhaime, Allen Adham, and Frank Pearce in February 1991 after all three graduated with their Bachelor’s...

The Concept of Staff Welfare

Introduction Contemporary businesses are continually working on improving the environment in their corporations and influencing the outcomes of various activities in a positive way. This tendency is relevant mainly because the emergence of new organizations is able to create a competitive atmosphere and challenge individuals in different ways. For this...

Nextera Energy Culture and Reward Structure

“You get what you pay for” is a very apt truism for organizational culture, employee well-being, and business performance. Organizational culture is what the employees think, how they act, and why they work for the company in the first place. To create and uphold a desirable culture, executives and managers...

Heineken’s Organization and Strategy: Case Study

The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...

Decathlon: Supply Chain Management

Introduction The Indian sports retail sector is growing very fast due the presence of potential customers and changing lifestyles. The existing regulation compels foreign companies to source around 30 percent of their products locally. Decathlon has the potential to succeed in this market if it starts new stores and pursues...

Sexual Harassment Problem Analysis

Nowadays, sexual harassment is a burning issue, and it is largely discussed in society. As far as I understand it, sexual harassment is a type of inappropriate behavior in society, when a person gives someone hints with a sexual overtone or expresses their sexual desires explicitly. Gutek (2015) defines sexual...

Business Plan of Personal Fashion Market and Clothing

Introduction For the last two decades, the number of people across the globe (both young and middle aged) preferring urban and casual wear keeps on rising every day. The reason behind it is the growing trend of modernization, urbanization and the need to appear decent and fitting in the current...

Sexual Harassment and Discrimination in the Workplace

Introduction Nowadays, companies and individuals are becoming more concerned about occupational safety and employees’ rights in the workplace. Unfortunately, there are still many cases when workers are subject to sexual harassment, discrimination, or any other form of violence. It is hard to deny that such hazards may negatively influence the...

ZZZZ Best Co. Case Study: Key Events and Key Auditing Topics

Key events surrounding the case Barry Minkow learned the carpet-cleaning business from his mother and proceeded to establish his own company, ZZZZ Best Co., at the tender age of 16. However, the capital was a major issue and he soon started undertaking credit card forgeries alongside other frauds that provided...

Leadership in Different Spheres of Life

Leadership is that aspect of the personality of individuals which enables them to lead and manage teams and groups of people. Leadership traits are visible even in childhood when children play and interact with their friends and display the ability to lead and enable their teams to perform and win....

Alcohol and Drug Abuse in the Workplace

Employees should have high concentration levels while in the workplace. Therefore, companies strive to reduce the distractions to employees. Reduction in distractions increases the productivity of the employees. In addition, it increases the safety levels of the workplace. Drug use is one of the major factors that reduces the concentration...

Pizza: Marketing Communication and Strategy

Marketing Marketing by definition is the organizational activity that includes communicating and convincing potential and actual consumers of one’s goods to buy them, and finally delivering the goods to them. Various organizations and enterprises apply different marketing management strategies to help achieve its organizational goals and objectives. The very first...

Mercedes Benz Company’s Marketing Plan for the UAE

Abstract This is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE. Mercedes Benz is a pioneer in the automotive industry with a wide variety of automotives like trucks, vans, passenger cars, etc. Mercedes Benz’s industrial operations in...

IBM’s Management Accounting & Financial Practices

Introduction International Business Machines abbreviated as IBM is considered the undisputable champion in the field of technology (Buck 1986, pp 2). It deals with both computer hardware and software. Lately; it has taken a direction that is geared towards sharpening its focus on software development. IBM is a hot company...

Savoy Hotel Service Management

Theoretical Considerations The redesign of the hotel lobby will be subjected to the common rules of design, aimed at increase the customer/visitors flow. The key aspects of the hospitality business define the customer’s loyalty and impose an accent on the aspects of service. Thus, the ability to serve the customer...

Personal and Organizational Ethics

Personal values, personal mission statement, and personal code Business ethics or corporate ethics is sometimes referred to as a form of professional ethics or applied ethics examining moral ethics or problems in a business environment (Velasquez, 2006). Business ethics should apply to all businesses activities, thus ethics must be associated...

Planning Organization for the Travel Agency

Thesis statement The current paper is aimed to describe the organizational chart of a company that steadily expands its business activity. The charts will represent the structure of this company on the different stages of its development. All the essential differences and difficulties of each stage will be explained. Mission...

Management Skills: Literature Review

The current literature review describes the main qualities and skills possessed by modern managers. Gillard and Price (2005) state that critical thinking is one of the main concepts and practices used by managers to grow and develop their strategic position. Good managers do much more than make good decisions, a...

Stages of the Product Life Cycle

Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps referred...

Ethical Dilemma in the Workplace

Introduction An ethical dilemma refers to a complex situation characterized by a conflict in principles on which an individual or a community judges a behaviour or an action as right or wrong. When two moral principles that are used for making a decision conflict, a person is faced with the...

My Career in Marketing Management

Introduction Marketing is a practice done by individuals, institutions, and managerial entrepreneurs to manufacture and correspond to buyers who might be customers or dealers. The whole process ensures organizations offer and takes commodities and services to and from their partners, clients, customers, or the whole society nationally and internationally. Marketing...

Case Write Up, Enron and WorldCom

Introduction Recent years, companies pay more and more attention to business ethics and problems caused by violation of ethical and moral rules. The law is a guarantor of social stability. The law provides for collective safety and security. The ethics is a crucial element of every profession because it reflects...

Issues Affecting Small Business

Abstract The small businesses are normally faced with a lot of issues; taxation, labor, government regulators and unions, management and issues of environmental concern. Operation costs are increasing due to taxation while labor laws are always enforced by the government and unions into which they belong; these unions and government...

Corporate Governance: Boeing Firm Infrastructure

The modern world is abounding with different companies and firms. These companies, firms, and factories produce different goods which they supply the markets with to please the consumers. These firms are also different in their infrastructure and the way they run business, what company politics they lead and how they...

Tsingtao Beer vs Heineken Managing Across Borders

Introduction Business management comprises organizing, planning, directing, facilitating, and leading a group of people and other resources to accomplish a desired economic goal. The success of any business entity is largely hinged on the ability of the management to wade through constantly changing business challenges and emerge with an optimal...

Business Communication in Egypt

In the modern world globalization is exerting immense influence on the development of business situation. The market is expanding at an unprecedented rate, thus requiring proficiency at making business contacts and establishing international bonds. Consequently, a profound knowledge of mentality and cultural peculiarities is of vital importance for a successful...

Starbucks Corporation’s Management Skills

Executive Summary This section indicates that the primary goal of any business is to increase its market share in its industry to increase sales which in turn lead to an increase in profit levels. Research indicates that for a firm to attain such objectives it should be efficient and effective...

The Service Encounter – Journal and Analysis

Executive Summary There exists a lot of differences and ambiguity regarding the marketing of services essentially due to the intangible nature of services. Product marketing is easier as there is a tangible item that may be shown to the customer or make them feel it literally. But in the case...

Causes and Consequences of the Enron Scandal

Among the many financial scandals that rocked the world before 2001, the worst was the Enron Disaster. U.S Company Enron, which began as a small Midwestern gas pipeline company in 1985, spiraled into the world’s biggest energy trader by May 2001. Its dramatic collapse began in July 2001 and ended...

Studying Organisations: The Hawthorne Experiments

Introduction The Hawthorn experiments marked a new direction in research of motivation and productivity. More than half a century has passed, and productivity remains a concern of management. Labor conflict continues wherever bosses are not fair or considerate of worker’s needs. Design of work tasks continues to be studied, systems...

Outsourcing in India: Cheap and Reliable.

Introduction Outsourcing entails constricting through erstwhile establishments to carry out business dealings that are deemed “non-core” as well as “non-revenue” producing in the direction of the business dealing. Establishments utilise “outsourcing” facilities on behalf of tasks, for instance “payroll”, invoicing and so on. While these practices may perhaps be achieved...

Zara Market Segmentation

Zara Market Segmentation: Introduction The concept of market segmentation plays an essential role in setting up a company’s target customers. By selectively choosing the main market sector, a firm can deliberately increase its competitiveness in this given segment. It allows organizations to be more efficient and concentrate on specific products...

Cadbury Schweppes Company’s Cost Evaluation

Introduction This is a management essay based on Cadbury Schweppes where we shall evaluate operational cost control, product costing, pricing policy, planning, and decision making, monitoring business performance, building and maintaining competitive advantage, and capital budgeting decisions. Cadbury Schweppes was incorporated in 1969 and is listed in London and New...

Budweiser: Industry and Competitors

Budweiser is an American-style pale lager produced by Anheuser-Busch InBev SA/NV, a large multinational beer company with headquarters in Leuven, Belgium. The producer is investing vast amounts of money (as much as $449 million) into the marketing of the beer, which makes Budweiser the most advertised drink in the United...

Five Model of Entrepreneurship: Hurdless and Recommendations

Introduction Launching a new company is a challenging task and requires careful consideration of the product features, positioning strategy, and development opportunities. John and Quincy want to establish a sustainable business that offers customers an environmentally friendly option of powering their homes. The five models of entrepreneurship outline a multidisciplinary...

Thriving in a Competitive Global Context: The Case of Sanofi

Macroenvironmental factors affect the performance of every business and require companies to alter their strategies in a way that allows overcoming external and internal risks and capture opportunities more effectively. It is valid to say that international pharmaceutical enterprises must strive even harder to adjust to environmental influences because the...

Operation Jawbreaker: Literature Review

Introduction The history of American military operations includes dozens of armed interventions that had different objectives and were aimed both at liberation goals and suppressing the aggression of opponents. In the history of the 21st century, the largest number of US force interventions has been recorded in the Middle East,...

Brand Analysis Report: Casio and Roland

Executive Summary Market research is an important tenet of daily business operations because it integrates the needs of consumers, the public, and customers through information transfer. Therefore, the concept helps to identify problems in the market that could be fixed through value transfer. Pertinent to this analysis is the concept...

Avast Software: Company Analysis

Executive Summary Avast Software is a globally recognized multinational company and leader in the area of providing cybersecurity solutions for individual customers and businesses. The company, which serves users in Europe, the Americas, Asia, and Africa, has been demonstrating stable financial growth. As the leader among its competitors, Avast is...

Hilton Hotel’s Staff Training and Development

With the increasing pace of work, customer expectations tend to grow as well. The hotel industry is characterized by the need for timely and high-quality service to satisfy customers and keep them loyal. In the Hilton Hotel, the customers note that some employees may be unfriendly and inefficient in providing...

Stage-Gate Development Process and Its Stages

Introduction Cooper’s Stage Gate process focuses on innovations during project management (Cooper, 2014). This technique divides a project into different stages separated by ‘gates’. These are referred to as the decision points that influence the movement to the next stage. In business organisations, the Stage Gate process is considered important...

Amazon’s Innovations and Sustainability Strategies in the Global Market

Introduction The current concept of Amazon is linked with growing its business through electronic commerce operations. It possesses a significant number of storages, covering the U.S. and other countries, providing a possibility of prompt two-day delivery. Nonetheless, the number of direct sales does not show sufficient growth. The paper is...

FedEx Corporation’s Leadership Experience Interview

About the Interviewee Claude R. who is among the key financial officers of FedEx was born in Jackson. Almost eighteen years ago, he graduated from the University of Mississippi and started his career in goods delivery (FedEx, n.d.). During that period, FedEx was a young and promising company providing freight...

Federal Express Corporation’s Ethical Perspective

Introduction The Federal Express Corporation (FedEx) is an American company that operates in the field of delivery services. The company is distinguished by its overnight shipping and the introduction of tracking technology that allows monitoring the delivery in a real-time manner. The philosophy adopted by FedEx is based on the...

United Airlines 2017 Ethical Scandal: Impact on Stakeholders

Introduction In theory, entrepreneurs and corporations will always do what is desirable and right to their customers and stakeholders. Many companies focus on existing principles, values, and laws to ensure that their processes are admirable. Ethical businesses also implement and promote appropriate action plans and initiatives that can maximize customer...

Apple Inc.: Marketing Principles and Practice

If you are wondering what Apple principles and advertising strategy are or how they plan their social media campaigns, you are at the right place! Keep reading to get some inspiration for your paper with the help of our essay example. Apple Marketing Analysis: Introduction Today, Apple Inc. is one...

The Relevance of Management Science

The focus of the science of management is to provide managers of organizations with a scientific basis for solving problems using the interaction of individual elements of the corporation in its interests as a single whole. This goal is essential for any organization, but it is especially challenging to achieve...

Nike Inc. and Adidas Group: Business Direction and HR Planning

Industry Background The sporting gear industry occupies a significant place in the business environment in Canada. The industry’s code, according to the North American Industry Classification System (NAICS), is 339920, which refers to sporting and athletic goods manufacturing (“NAICS Code Description”). The reason for choosing this business field is because...

Global and Multi-Domestic Marketing Approaches

Introduction In the contemporary world, marketing is used mainly to realise sustainable growth, to survive in the local market that is much threatened by global players and also to target international markets that have increased in influence. What is always a fundamental principle in the international market is for an...

Employee’s Job Satisfaction: Emirates Group Case

Executive Summary This study aimed at examining the relationship between communication, as an independent variable, and job satisfaction, as the dependent variable. The study analyzed previous studies on communication and job satisfaction in a bid to establish any relation between communication and employee job satisfaction. Also, the study looked at...

Principal Librarian’s Job Interview Questions

The position of Principal Librarian requires providing direction to and interaction with all levels of library management and staff. Describe a time when you were most successful communicating with varying levels of personnel. In your response, please include your employer, job title, and levels of personnel. In 2009, I worked...

BP and Royal Dutch Shell Companies’ Financial Management

Background The paper will carry out an analysis and comparison of the performance of BP PLC and Royal Dutch Shell PLC. The two companies were formed almost at the same time. BP PLC was established in 1908 initially as Anglo-Persian Oil Company while Shell PLC was established in 1907. Both...

Transformational & Transactional Leadership Theories

Introduction Organisational leadership is such a vital element, especially in shaping employees’ perceptions of work, responses to organisational change, and acceptance to organisational innovations to achieve high performance (Aarons 2006, p. 1162). Whereas transformational leadership aims at motivating and inspiring followers by paying close attention to their emergent needs, transactional...

Zappos Company and Its Key Executives

Nick Swinmurn Swinmurn is currently the chairman of Zappos. He founded Zappos.com (an online shoe retailer) after being disappointed in his shoe search. (Anon. “Zappos.com, Inc. CEO & Executives” 2011). His responsibilities as the founder and the chairman include; Ensuring the company offers the best service in comparison with its...

Demand and Supply of Healthcare Workforce in Oman

Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...

Experience of the Worst Job

Working in a local ginnery has been one of the worst moments in my career. I have been working in this organization for six months only but I have had bad experience. Apparently, will not continue working in the same position. In particular, our general manager, the human resource manager...

The Adventures of an IT Leader

Argue both sides of the Huerta/Calder debate. To which side would you lean? In essence, both the Huerta and Calder sides present invaluable arguments on the most viable system. However, I support the Calder side since their arguments are more reasonable and realistic. For instance, the Calder system has been...

Leadership Skills Analysis and Comparison

Introduction Strong leadership abilities are necessary to ensure the success of any activity performed by a team. Leadership refers to a process through which one person uses the help and support of others towards achieving a particular goal or task. For one to be a truly effective leader, he/she must...

Learning Organization: Senge’s “The Fifth Discipline”

Introduction In his influential book on the learning organization concept, The Fifth Discipline: The Art & Practice of the Learning Organization (1990), Peter Senge establishes the basis from which businesses have the opportunity to develop and flourish. Peter Senge, argues that in the contemporary complex world, organizations have to be...

Hewlett-Packard Company in Local and Global Markets

Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...

European Low-Cost Airlines Market Entry Strategies in Asia

Executive Summary The Asian aviation market, albeit challenging, holds most of the potential for growth in the global aviation market. Comparatively, European airlines have been struggling to make a profit, even as they wade through the challenges of operating in a fragmented market and overcome the challenges brought by high...

Disney Company’s International Pricing and Branding

Describe how Disney conducts market research and how it helps them with new product launches or expansion into new countries Disney considers innovation as one of the most important factors in its marketing processes. Consequently, the firm undertakes market research periodically to understand the prevailing market challenges and opportunities. Additionally,...

Apple Inc. – Analyzing Company Fundamentals

Identify three major countries with which your chosen company operates. Preferably, the three countries are on different continents. Apple operates in many countries but mainly in the US, UK, and Canada. They are located in Europe and the continent of North America (Annual Report 2009, 2009). Are these three countries...

Organizational Studies as an Academic Discipline

Description of Discipline / Subject Matter Organization involves the application of knowledge to study and investigate the actions of people within organizations. The organizational study belongs to the same group of disciplines as organizational psychology which also aims at investigating the behavior of workers in an organization. Additionally, the field...

Wendy’s Fast Food Franchise in the Chinese Market

Expanding into new markets is a crucial step for fast food companies that are willing to remain relevant. The specified solution allows organizations to attract the attention of new audiences and increase brand name recognition. Therefore, for the firms such as Wendy’s entering the Chinese market is one of the...

Caribou Coffee House’s Strategy for Competitive Edge

Introduction Caribou coffee company started as a coffee shop located in Minnesota to a current publicly-traded company on the NASDAQ. It was the second-largest owned coffeehouse in the united states of America in 2007 with several coffee houses in operation. Through its resources and capabilities, it has been able to...

Chip Manufacturer’s Production Specifications

What Are the Elements That the Production Manager Should Consider in Determining His Company’s Ability to Produce Chips That Meet Specifications? To identify the company’s ability to produce the chips of the designated size, the production manager should consider the data such as the p-value and the confidence coefficient. The...

JD Sports and Sports Direct Companies Financial Management

Introduction This paper is divided into two sections. The first part will focus on the financial analysis of two companies, JD Sports Fashion PLC and Sports Direct International PLC. Both are based in the UK but have a presence in other parts of the world and both trade in leisure...

Cemex Cement Production and Distribution: Market Analysis

Marketing Research The cement market consists of any activity that is aimed at the manufacturing and distribution of cementitious material. Companies usually provided aggregates such as gravel and sand. Customer-specific products such as ready-mix concrete and asphalt are also part of the market. The market consists of several global manufacturers...