Main Ideas and Characteristics of Service Marketing

Introduction A service is an act of doing something to an individual or something. Therefore, service marketing is considered the process of selling or offering a service to get some returns. Marketing services are different from marketing products (Marketing Teacher n.d., para 1). For example, when a consumer buys a...

Brand Identity of Abercrombie & Fitch

Introduction A company’s brand is currently considered as an important marketing tool, which defines the relations of the consumers toward the company. Accordingly, this can be also true regarding sales volume, profit level, and other financial indicators, which are shareholders’ main objects of interest. However, financial indicators are often merely...

E-Commerce in the Airline Industry

Introduction The airline industry exemplifies the effectiveness of e-commerce and the way technology can re-create the industrial structure. Today a traveler from New York can book a return flight from New York to London, a car on reaching, and the hotel room. The traveler on reaching the airport can get...

Leadership and Management: Discrimination in the Workplace

Introduction On several occasions, leaders and managers have to deal with various challenges and opportunities in the workplace. Leaders who recognize opportunity in the challenges they face are more likely to be successfully and effective in diverse working environments. Widespread discrimination in the workplace is one of the challenges that...

Dole, Chiquita and Del Monte: Corporate Statements

Introduction The banana plant is considered to be the largest herb in the world and it belongs to a family of plants called lily plants. The plant matures in a period of nine months and after that it’s able to produce fruits all year round. The fruit was introduced on...

Campbell’s Intelligent Quisine- Difference Between Theory and Practice

Introduction Campbell Soup Company is one the leading soup companies today but back in January 1997, the company decided to come up with a product line of healthy meals that aim to reduce health risks such as heart disease and diabetes. This product line was called Intelligent Quisine (IQ) and...

Are Brand Extensions Good or Bad?

The brand extension (also called brand stretching) refers to a marketing strategy used by firms with strong existing brands to extend to other products, leveraging on the strong brand name to capture the market. When customers feel satisfied with the quality of a certain brand and have sufficient loyalty towards...

Ford Motor Company’s Strategic Leadership

Ford had been experiencing losses for a long time, and this made it look for a CEO outside the industry. In the 1990s, leadership training programs were developed to strengthen the build-up of human capital. These were Ford Business Associates, Capstone, Experienced Leader Challenge, and the New Business Leader. These...

Delegation in Leadership Process

Outline This is an essay which discusses some questions related with delegation, which is a core element of leadership. The discussion questions are – Is delegation significant in leadership? Will leadership work without delegation? And what are the respective roles of leaders and followers in the delegation process? Introduction Is...

Procter & Gamble: Annual Report Analyzing

Introduction Procter & Gamble provides a wide array of personal products to customers by its focus on providing branded consumer goods. By selling its products in over 180 countries around the world via primarily many means like the mass merchandisers, grocery stores, membership club stores, drug stores and in high-frequency...

The Role of Intel Networks in Development of the Indian IT Market

Introduction The world of business is currently greatly affected by the processes of globalization, trade liberalization, and integration of the countries’ markets. Drawing from this, business companies implementing the international developmental strategies at much larger scopes than it could be observed yet two decades ago. One of the tools in...

Pearl Oriental Innovations Ltd.: Marketing Plan

Terms of Reference The objective of the plan is to maximize the potential of current services on offer and to indicate the potential of the firm given its current budget constraints. Executive Summary The report realizes that Pearl Oriental Innovations Limited is faced with tough competition and tougher economic times...

BackYard BBQ: Strategic Analysis of Survey Findings

Introduction: Objectives and Methodology Given the saturated nature of the fast food market in Australia, client Backyard BBQ were keen on identifying marketing opportunities that might be gleaned from consumer research. This study was therefore conducted chiefly to validate the views of Back Yard management about the trend toward healthy...

XYZ: Business Management and Leadership

In any organization – modern or contemporary – there are managers. These managers are the elements that keep the organization’s engine running. Therefore, these managers have functions that can be broadly described through the POLC model, which is planning, organizing, leading, and control. Every manager has to perform all these...

Agri Beef Co as a Reputable Company in the Niche Market of Non-Raw Beef

Nowadays business is highly developed all over the world and it is very important to find a niche that will be profitable and will provide opportunities for business growth. Since it is impossible for a human being to live without food consumption, the food industry is one of the most...

HSBC: Risk Management

In this paper, the risk management approach adopted by HSBC Bank plc has been reflected upon. However, the discussion cannot be commenced without a prior understanding of the concept of risk management. Hence, the paper intends to shed some light upon the basic concepts linked with risk management and subsequently...

Improving the Housekeeping Department at DWTC

Executive Summary Dubai’s meteoric rise in the Gulf region is well known all over the world. The construction of state-of-the art hotels and skyscrapers fill headlines and business magazines from every corner of the globe. A company called Dubai World Trade Centre was able to capitalize on the early success...

Ethical Issue in Global and Local Marketing

According to Armstrong (12) ethics can be defined as a branch of philosophy that describes morals and values. It is therefore seen as a branch of philosophy that differentiate between what is right and wrong hence ethics can be seen as norms of conduct which distinguish between acceptable and unacceptable...

Proctor and Gamble: Company Analysis

Introduction The paper explores on the vast area of retail marketing distribution processes. The study is carried out for the firm “Proctor & Gamble”, to identify the possibilities of success and failure of its entry to the retail field with the current background as manufacturers and marketers. The channels of...

Marketing Communications Strategies for Consumer Vehicle Brands in the UK

Introduction The success of the business in the present world has largely depended on the marketing activities of that business. Marketing refers to the procedure and implementation of that processes to plan and execute the conception, pricing, promotion, and distribution of goods, services, or ideas creating exchanges, which will meet...

Motivation Techniques at Workplace

In the business environment, motivation can be defined as the internal state that activates behavior and energizes individuals to goal-oriented behavior. It is a composition of design beliefs that directs these needs me to take action. Motivation can include things such as inspiration, encouragement, and support. Motivating factors are the...

The U.S.A v. Jeffery Skilling – An Ethical Analysis

Statement of Facts Legal Issue Statement Applicable Legal Rules Observations In this case, in the lower court, jurors who were educators, office workers, a nurse, and engineers observed that Skilling was final repository as he was the main brain behind binding “side-deals” to perpetuate his technique to defraud. According to...

Case Study “Tough Guy”: Problems in the Organization

Introduction The problems that this case study presents revolves around the insulting and derogatory behavior of Chip Mazey, the vice president of Hudson Smith Gordon, an investment bank, along with his poor people skills. Case analysis The insulting and derogatory behavior Mazey portrays has led him, a vice president of...

Boston Consulting Matrix for Boeing

BCG matrix is a portfolio matrix that was designed by the Boston consulting group. It introduced the idea that a company’s business can be evaluated and plotted using a 2 by 2 matrix. It has two horizontal axes which show market share and a vertical axis that represents expected market...

Decision-Making Process: Stages and Basic Principles

Introduction Personal or professional, decision-making is always tough and requires step by step approach. Before making a decision, different alternatives are considered and they depend on the importance of the decision to take. After finding different alternative solutions, they are analyzed to choose the best alternative (Mellers, Schwartz, & Cooke,...

The Problem of Leadership

Introduction Leadership is the socially influencing effect that one person has in the form of aid and support on others with the aim of achieving a common goal. Kouzes and Posner (2007) say that leadership is all about creating a path for people to put in their ideas for the...

Customer Satisfaction in Business

Introduction Customer satisfaction is the key to success for a business. It can lead a company to success or complete failure (Simon, 2006, p. 4). If a company manages to achieve high level of customer satisfactions it will be one step closer to form a new relationship with them. Satisfied...

Managing Diversity and Creating Equal Opportunity at Workplace

Introduction Despite the expanded role of women in the workplace over the last three decades, the proportion of women continues to decline at progressively higher levels in managerial hierarchies the higher the level in the organization, the fewer women are found. Understanding the work environment is crucial to understanding what...

Sullivan Ford Auto World Company’s Management

Introduction This article deals with the issue of service marketing. The subject of the article is in a case study format. Sullivan Ford Auto World has been selected as the particular case whose operations will be scrutinized and the issues it faces would be analyzed. Additionally, subsequent to the analysis...

Professionalism in Planning and Code of Conduct

Introduction According to the November 2002 issue of Academy for emerging medicine on professionalism and code of conduct for physicians, professionalism is viewed as “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” (p. 1). This definition enlightens us on the existence of a...

Management Structure and Organizational Behaviour

Abstract The organizational structure affects how people and groups behave in an organization. It endows with a framework that shapes the attitudes, behaviors, and performance of the employees. Organizations need to develop a structure that allows them to manage individuals and inter group relations effectively. Differentiation and integration are the...

Cause-Related Marketing: Definition and Benefits

Introduction Cause-related marketing involves marketing efforts that have social and charitable causes and which are not based on donations as do corporate philanthropy. The strategy, which builds on the blend of the hybrid between public relations and product advertising, can be used to achieve positive impacts on customers’ buying behavior,...

Communication Effects on Leadership

Communication is the key to effective leadership. It is only through good communication skills that a leader is able to manage people without making them feel subdued. A good leader should be insistent but not obstinate, eloquent but not unsubstantiated, and persuasive but not coercive. Communication does not only have...

Conflict Resolution: A Constructive Approach

Introduction The case analysis suggests that in the workplace, conflicts are caused by misunderstanding and a low degree of participation in problem-solving. Clearly, if the parties can agree on mutual objectives then the problem is far easier to resolve than if they have conflicting objectless and personal agendas. A year...

ABC Corporation’s Corporate Social Responsibility

ABC Corporation, as a financially-oriented corporation, has come under a great deal of scrutiny and criticism for perceived unethical conduct, particularly in light of larger recent economic issues. Although not necessarily coming under direct fire, there is a need within the corporate environment to strengthen the reputation of the brand...

Cisco Company’s Technological Change Management

Introduction Change Management is considered to be an integral component of IT Service Management. The fundamental purpose of Change Management with regards to this context is to make certain that standardized techniques and procedures are made use of for the competent and timely treatment of all changes to the controlled...

Sloan and Harrison: The Associate Challenge

Introduction The problem at Sloan & Harrison law firm is the high turnover among its associates. This is due to dissatisfaction caused by issues such as lack of communication, work-life balance and mentorship. Analysis The mood at the firm among the associates has changed over the last few years and...

Mattel’s Strategy: Training Managers to Become Leaders

Leadership is one of the key factors that contribute favorably to the success of any organization. In organizations where leadership is lacking, there is always confusion since there are no well-structured organizational goals. Leadership can be described as the ability of an individual to use emotional and personality skills to...

The Changing Roles and Responsibilities of Auditors

Audit reports play an important role in every organization. It is an essential tool for businesses to make decisions for the company in the future based on the results of the audit. But who makes these audit reports? Auditors are responsible for the accuracy, credibility, and reliability of the financial...

Information System in the Larry’s Clothing Company

Introduction The information system provides immense help to the manager in an organization for facilitating easy decision-making. Information means the useful facts and figures that have been retrieved, processed, or also used for information or argument, decision making, or forecasting. Information systems and decision-making are closely connected with each other....

Marketing Research for Hobbs in Birmingham

Background Hobbs is a store that sells clothes and accessories and it primarily targets wealthy people. The marketing strategy that the firm wants to start for the year 2009 is aimed at raising the footfall. From the analysis from Mosaic, it is clear that Birmingham is a place that has...

Royal Caribbean Cruises Company’s Strategic Policy

Introduction This is the analytical evaluation of the strategies of Royal Caribbean Cruises Ltd. The main purpose of this study is to highlight the company’s arrears of strengths and weakness as well opportunities and serious threats for the company. This paper has mainly focused the related years of the case...

The IASB and the FASB and Their Role in the Accounting

FASB (Financial Accounting Standards Board) is the U.S.-based organization that issues Financial Accounting Statements (FAS) and other accounting pronouncements that constitute U.S. GAAP (Generally Accepted Accounting Principles). IASB (International Accounting Standards Board) was formed in 2001 as the successor to the IASC (International Accounting Standards Committee). IASB issues its series...

Accounting Function in Garment Organization

The organisation is dealing with garment manufacturing. It is a medium sized company having 250 skilled labours force including professionals and employees. Its objective is to make quality garment products using the latest state-of-the –art technology for the benefit of customers. When describing the key resources of the organisation, its...

Effective Leadership Skills in Practice

It is a common belief that leadership is important for organizations and societies to function. Leadership is an overall activity that is visible in people and even animals. Whereas it is easy to identify leadership in a situation, it is difficult to define it precisely (Avery, p.4). There is no...

Impact of High Labour Turnover on the Hotel Industry

Aims and Key Questions Industrial revolution brought with it a paradigm shift in the type of industries and increasing focus on service industry. Hospitality sector saw a great boost and a lot of action since the need for such services increased. Now with the spread of industrialisation and growth in...

Managing Employees Performance at HSBC Private Bank and Theoretical Analysis of Performance

Introduction Managing Employees Performance involved numerous activities, far more than simply reviewing what an employee has done. This system must fulfil several purposes. Developing and conducting performance appraisals should not be done in isolation. The performance appraisal is closely related to a number of human resource management that should be...

Benefits and Disadvantages of Leasing

Every organization in the world needs assets for the successful running of the activities they are engaged in and in the process faced with the choice of buying the asset or alternatively leasing it. Buying implies acquiring ownership in the asset and can be defined as “…. obtain ownership of...

Boeing Company’s Project, Cost & Value Management

This paper would analyze certain vital elements of these paper-including elements such as project uncertainty, risk management quality management, forecasting, budgeting, appraisal of the model, value analysis amongst some. Besides reviewing the project itself, this paper would also seek present a cross comparisons of the above elements between the Boeing...

Godrej Interior and Haworth Firms’ Product Strategies

Introduction Modern-day business environment is ever more challenging and complex. Dramatic shifts are constantly altering the business landscape. In today’s fast-paced markets, business organizations are required to constantly revitalize themselves for long-lasting success. Unlike the conventional business environment, modern firms’ focal point is on the construction of successful strategies that...

29 Leadership Secrets from Jack Welch

The concept of visionary leadership Principle 1: Utilize organizational change to maximize operational effectiveness. Principle 2: Make sure that your chosen leadership style corresponds to objective reality. Principle 3: Never think of process of management as such has to value in itself. Principle 4: Never embark on designing leadership methods,...

Financial Ratio Analysis of the Restaurant

Introduction This report on financial ratio analysis is aimed at measuring the general performance of the restaurant. The ratios would help users to get an in- depth understanding of the restaurant’s profitability, financial stability and efficiency with which it is utilizing its assets to generate sales revenue. For the management,...

Economy and You. Electrical Engineer Professional

Introduction Career choice is considered to be an important step in everyone’s life. Job is an integral part of human activities and it should be balanced with one’s interests and mentality. To achieve global goals and make a successful career it is necessary to make a right choice evaluating personal...

The Application of Home Automation System

Abstract This is a report that deals with all kinds of information related to the application of home automation system. The paper has been structured to see the possibilities and the process for the installation of home automation system. The matters related to its advantages and disadvantages are well discussed...

Semco Engineering and Grimsville Borough Council’s Management

Introduction Organizational culture and climate, morale, and human relations have a great impact on the performance of the organization and its business success. The fact that people work together for a common purpose is not enough to justify calling them a team because there is more to a team than...

eBay: Advantages and Disadvantages of Online Shopping

The rapid development of information technologies (in particular, the Internet) has revolutionized practically every sphere of our activity. Online shopping is a relatively new phenomenon but its influence on our lifestyle has already become noticeable; a vast variety of commodities are now readily available on the Web, consumers can purchase...

Acme International Expansion Program

Introduction Acme is widely known for its services all over the world in the production and provision of services. The idea of starting up a Greenfield production plant is one of its steps in meeting its goals as a multinational organization. The company has therefore selected a steering committee that...

Strengths and Weakness of Using Employment Agencies

Introduction Human resource is one of the greatest assets of any organization. It determines the failure or success of any corporation. This is the asset of the company that ensures things are happening in the organization therefore their acquisition through recruitment plays an important role. Recruitment is the process of...

Contemporary Management Skills: Development Plan

The intention of this three year action plan is to craft a spotlight on developing management skills. My strengths and weaknesses as well as the challenges and needs to overcome my weaknesses and improving upon some areas will form the backbone of this three year plan. This plan avows that...

Innovation and Creativity in Management

Introduction A critical analysis of the case study ‘Photovoltaic Breakthrough’ has been performed in this paper. The case relates to frameworks and concepts of innovative management concepts at a Palo Alto Research Centre. The company was formerly called Xerox PARX and it has a very innovative product related to photovoltaic...

The Role of National Training Awards in the United Kingdom

Introduction There is a well known cliché among business circles that an organization is only good as its employees. This suggests that the success of an enterprise depends not only on the quality of the product or service it delivers, but also on the quality and commitment on the part...

Exxon Mobil: The Major Reasons for the Success

Introduction The main idea of the paper is to identify the major reasons for the success of Exxon Mobil in then world market and trace the major processes that took place in the company’s finance over the past years (Exxon Corporation, 2007). To start with, Exxon Mobil is the largest...

Wounded Warrior Project’s Performance Problem

Organization’s Mission and Vision To promote and provide increased public awareness through transparency, education, and knowledge. The community sensitization and engagement will create advocacy and solicit the society’s aid for the needs of wounded soldiers. The vision of the organization is yielding faithful contributions and support for our most impacted...

The Psychological Effects of Downsizing on Employee

The term ‘downsizing’ refers to the reduction of the workforce through either voluntary or involuntary means or a combination of both. Before the early 1980s, organizations were forced to reduce their workforce whenever they experienced stress and not much thought was given to it. In recent years, however, there has...

Nine West Company Competitors Overview

Introduction The main competitors of Nine West are Etienne Aigner, Inc. Brown Shoe Company, Inc.; Kenneth Cole Productions, Inc.; Candies, Inc.; Maxwell Shoe Company Inc. Thus, the paper will be centered only on three of them which have an impact on the company’s sales and market position. Brown Shoe Company...

Business Data Analysis: The Ryanair LTD

The overall market position Ryanair LTD is one of the most competitive companies, offering the cheapest flights within Europe. Offering more than 500 destinations, the company’s strong side is providing the possibility to travel freely for the middle-class population, and people below the middle-class level. In the confirmation of these...

Examination of Logistics Employed by Dell Computers Ltd

Abstract The dissertation is aimed at examining different logistics employed by the Dell from time to time. In this regard the paper looks at the role and importance of logistics for the companies and also studies the trends of logistics in the business community. The study is conducted by employing...

Poland and Thailand Fdi-Automotive Companies Analysis

Executive Summary FDI investment in the automobile industry is a looming trend due to the increasing cost of production in developed countries. So, we target emerging economies that provide new markets of opportunity as well as incredibly lower production costs. For the research of our car company, we chose two...

Management Control and Working with Teams

Effective working with teams has proved to be the key factor for success in modern high-tech entrepreneurial organizations. Working in teams enhances individual performance, individual satisfaction and results in the accomplishment of both long term and short term organizational goals and visions. Thus, effective utilization of the individual human resources...

Managerial Accounting Concepts in Health Care Industry

Introduction The continuous increase in the cost of providing health care has resulted in additional pressure on the health care providers to extend their services to their patients in a more cost-effective manner to meet the challenges of retaining the patients as well as maintaining the revenues. To meet these...

S-S Technologies Inc.’s Organizational Growth

The case study on S-S Technologies Inc. portrays the importance of an effective organizational design for a continuously changing environment. SST, though was experiencing excellent growth in a period of recession, was plagued with problems that haunt fast-growing organizations. The case brings forth the dilemmas that SST top management faces...

Workplace Conflict Management Strategies and Examples

Introduction The work in any organization that concerns interpersonal relationships and communication is likely to impose conflicts. The difficulties in mutual understanding have their causes and outcomes, which deter the performance quality and imped the comfortable environment for the employees. It has even more adverse effects in the field of...

Creating a Budget in a Community Hospital

Introduction As an Emergency Department manager of a small community hospital, it is critical to understand that the budgeting process had to be conducted carefully and thoroughly. The main reason is the fact that small towns usually get a limited amount of funding or revenue, which is why the Emergency...

Mobile Phones of Consumer Choice: Market Research

Introduction Market research is the process of collecting information regarding the product of a company from the market. It gathers information about the product in terms of the customers, competitors, market and future market potentiality of the product. “Various methods of market research are used to find out information about...

Profit Maximization Ethics and Corporate Social Responsibility

Introduction Traditionally, the duty of company’s management is to improve the financial welfare of the shareholders of the company by maximum profits provided it is under the law. This is the canonical law and economics account (Elhauge: 2004) Companies are therefore liable for any act(s) that causes more that usual...

Mike Bike Advanced Firm’s Business Plan

Mike bike advanced (MB-A) is a stimulating system business that entirely deals with computers. It can also act as an interactive tool that can be used in learning business subjects. Its practical decisions are based on real-world modeling. MB-A is a bicycle-making industry in Evehwon which manufactures real cool and...

Drug Use in the Workplace: The Case of Acme-Antiroadrunner Inc.

Abstract Recently, the managing board of Acme-Antiroadrunner Inc. discovered that three of its employees were using marijuana recreationally and were present in the workplace while under the influence. They work for different branches of the company in states with varying freedoms of cannabis use. The following paper contains an overview...

Sunflower Inc.: Company Case Analysis

Loretta Williams was hired by Sunflower Inc., a large distribution company of alcohol and snack products, as the director of Pricing and Purchasing. She identified the problems with Sunflower and made a plan to counter them. The plans were: To standardize the pricing and purchasing decision in the short-run. In...

Globalization and Corporate Social Responsibility

Globalization has changed the way businesses interact with their clients, compete, and develop corporate strategies. Through globalization, companies can reach customers globally and sell their products or provide services to a more significant number of individuals. While this establishes a better opportunity for development and financial gain, it also pressures...

Task Management Software: SWOT Analysis & Risk Evaluation

Time pressure and the increased number of responsibilities and issues to control may cause a serious reduction in the quality of the end product. Therefore, for a project to be successfully implemented, the introduction of task management software is essential. However, the designated change is fraught with multiple issues in...

Only You Company Investment Proposal: Market Analysis & Strategy

Introduction Only You is a mobile app that allows its users to have quick access to the digital copies of their clothes from a mobile device. The central idea of the application is that it lets the user scan or enter barcodes of the clothes and store them in a...

A Care Home’s Business Analysis and Planning

Introduction The population of the elderly people in the United Kingdom and many other developed countries in Europe and North America has been in a consistent rise over the past decades. Improved healthcare systems, technological development among other human development index factors have extended life expectancy in these countries (Goodwin...

Impression Management Strategies and Cultural Differences

Introduction The world of business is continuously improving, and organisations, as well as their leaders and managers, must work hard to succeed. Nowadays, there are many tactics to control people and information. Impression management is one of such processes, the essence of which is to influence human observations and opinions...

Bower and Paine’s Theory on Shareholder Influence & Governance

To sustain an organization, one needs to delineate the roles for each participant clearly, which includes the shareholders as crucial agents of the business setting. However, locating the extent of the influence that shareholders should exert on a company is quite a challenge due to the unique circumstances in which...

Sports Marketing Strategy Article Critique

Sports sponsorships are ubiquitous for various enterprises, particularly those that produce goods associated with physical activity. However, many companies with a more general orientation also make use of sports to gain recognition and spread their message. The study reviewed in this work, conducted by Ghezail, Abdellah, and Mohammed (2017) defines...

In the Name of Jesus: Critical Review

Nouwen’s (1989) In the Name of Jesus: Reflections on Christian’s Leadership is a notable work by the famous Dutch writer and theologian. As the name suggests, the book covers the author’s perspective on Christian leadership and, although first published in 1989, aims to envisage what a Christian leader should aspire...

Operation Jawbreaker: An Evaluation of Success

Introduction Jawbreaker was one of the most ambiguous operations in the history of the US Central Intelligence Agency (CIA). The operation took place in 2001, a few days after the terrorist attacks of 9/11, which took the lives of over 2700 people (Anderson 2015, 54). These attacks spurred the US...

Protocol Management During Official Events

A protocol for conducting official events is a set of rules and standards that need to be addressed when organizing the interaction between authorities, official representatives, and the media. The current approach to protocol management is based on following rules typical of a modern protocol in contrast to a classic...

Boston Beer Company’s Corporate Leadership: Strategies and Impact

Boston Beer Company has a myriad of top executives who hold several key positions in the company. The company’s President and CEO, in charge of all operations and chief decision-maker in terms of fiscal policies. With an average term that spans 8 years, Boston Beers provides a longer tenure than...

ACME Consumer Buying Behavior

Executive Summary The report examines the markets of the United States, the United Kingdom, and Germany to determine the value proposition and sales opportunities for high-end refrigerators in each country. The results of the analysis show that the value propositions, and accordingly, the characteristics of the production and advertising of...

US Marketing Strategy for KFC

The utilization of proper marketing strategies is crucial for a business environment as it ensures the growth of profits, increases the market share of an organization, and strengthens brand awareness. The marketing phenomenon, which occurred when Popeye’s Chicken introduced a new spicy sandwich, can serve as an excellent example of...

Operations Management and Production System: Case of Olive Garden Restaurant

Abstract The presented paper is devoted to the discussion of operations management and production system. The given field of knowledge delves into the peculiarities of organizations’ functioning with the primary goal to outline problematic areas and offer positive changes to align the sufficient work. At the same time, as a...

Business Analysis Tools and Their Purpose, Benefits, and Uses

Introduction Business analysis is an important process that can help outline current problems that companies face and develop a strategy for overcoming them successfully. Tools used for business analysis differ a lot in their structure, applications, and benefits. These tools can be used both by professional business analytics and by...

Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper

Coca-Cola Coca-Cola’s product portfolio is extensive, including over 500 brands. The most popular of these are Coca-Cola, Fanta, Sprite, Diet Coke, Fresca, and Simply Orange. Regarding the place component, the vast distribution system of the company allows it to sell its products in over 200 countries. The prices are low...

Environmental Protection Agency’s Guerrilla Tactics

This paper is dedicated to the application of guerilla tactics by the staff of the U.S. Environmental Protection Agency (EPA) in the 1980s. Here, the ethical issues that were present throughout the period will be described, and the solutions of EPA staff (the guerilla participants) will be evaluated. The case...

Idea Screening During New Product Generation

Idea screening is an essential step during the generation of a new product. It is necessary to select one concept that will be the center of the project from the multitude from suggestions generated during the ideation stage. Understanding the optimal methods that can be used to do so is...

Singapore Telecommunications Limited: The Capital Structure

Introduction Singapore Telecommunications Limited (Singtel) is the leading telecommunication company in Singapore with revenue of more than $12 billion in the last reported period. The company’s history traces back to 1879, and the country’s telecommunication set up was restructured as a part of its privatization program in 1989 to form...

Amazon’s Innovations and Sustainability Strategies in the Global Market

Introduction The current concept of Amazon is linked with growing its business through electronic commerce operations. It possesses a significant number of storages, covering the U.S. and other countries, providing a possibility of prompt two-day delivery. Nonetheless, the number of direct sales does not show sufficient growth. The paper is...

Employee Training and Its Benefit to the Organization

Concrete Experience and Reflective Observation Motivation and engagement are vital issues that I face in my work as a supervisor, and I think that this largely depends on the type of training that a company provides to its employees. Training of employees is the process that requires continuous attention from...

Ethical Communication and Its Principles

Concrete Experience and Reflective Observation A leader has to follow ethical principles and standards when making a decision in the workplace. The essential ethical standards that a leader has to follow when managing communication in an organizational environment include reciprocity, clarity, and speed of data transfer (Mumby & Kuhn, 2018)....

ASOS Online Retail Company’s Customer Loyalty

Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers’ tendency to like and choose any one particular brand over the available...

Lala Coffee Shop’s Business Plan

Introduction Lala Coffee Shop imports both coffee Arabica and Robusta beans to specialty roasters in the U.S. The company’s main office is located in San Francisco, California, while other warehouses are in Colombia and several other states in America. Lala Coffee Shop’s products are differentiated from those provided by the...

The Walt Disney Company’s Organizational Culture

Introduction Organizational culture is a multifaceted phenomenon that is also difficult to define. Generally, it consists of the elements that can characterize an organization’s beliefs and values, as well as its key practices and principles (Warrick, 2017). The Walt Disney Company (2019) vocally upholds the significance of creativity, but its...

FedEx Corporation’s Leadership Experience Interview

About the Interviewee Claude R. who is among the key financial officers of FedEx was born in Jackson. Almost eighteen years ago, he graduated from the University of Mississippi and started his career in goods delivery (FedEx, n.d.). During that period, FedEx was a young and promising company providing freight...

Qingdao Haier: Risks & Benefits of Setting Up Operations

Executive Summary The report discusses the aspects of Qingdao Haier’s domestic and international activity to assess the risks and benefits of letting the company set up operations in our country. The company’s international strategy is developed with regard to openness, customer-oriented approach to production and distribution of goods, and digital...

Corporate Social Responsibility & Business Ethics

Introduction Conventionally, businesses are primarily created as profit-making entities, thus the majority of decisions seek to maximize the shareholders’ investment. However, the assumption that organizations exist solely to make money has changed over time with the emergence of the idea that such entities have some responsibilities to society. This premise...

BRL Hardy Company’s Strategic Options

Introduction BRL Hardy is a merger of two wine companies BRL and Hardy that was established in the year 1992. Operating within the wine industry and setting high goals can be challenging for every organization, and BRL Hardy faced specific issues in terms of creating a global wine brand. Globalizing...

Authentic Leadership in the Construction Industry

Introduction Leadership remains a critical practice or strategy in every field, organization, and institution. Within the construction industry, there is a need for managers to promote and portray desirable attributes that can empower followers and make it possible for them to deliver positive results. Many projects are usually complex, demanding,...

Coca-Cola Company’s Strategic Analysis and Management

The development of many modern and well-known brands depends largely on how effectively the principle of managing all the areas of work is organized. In various corporations, directors pay specific attention to those spheres that they consider the most significant – interaction with consumers, building partnerships, attracting sponsors, and other...

Leadership Theories and Examples

Trait Leadership Definition/Characteristics The timeframe in which the theory was popular is between the 1880s and the middle of the 1940s. According to it, one can be born a leader; thus, no further efforts would contribute to the development of the needed skills (Nahavandi, 2015). Trait leadership theory takes into...

“Beware the Pitfalls of Global Marketing” by Kashani

Summary Kashani addresses some of the problems that he believes to be characteristic of the global marketing environment. Five propositions, including the issue of expansion into a wider market, the transfer of promotion activities from local to global levels, the need to adopt a different branding technique, the use of...

Coca-Cola Company: Management Overview

Introduction The purpose of this report is to assess management’s effectiveness and efficiency in the Coca-Cola Company. According to the official information available at website, the Coca-Cola Company is an American corporation, a total beverage company, offering over 500 brands in more than 200 countries and territories. The company owns...

Publix Super Markets’ Environmental Analysis

Publix or Publix Super Markets is an American supermarket chain with headquarters in Florida. It was founded in 1930 by George W. Jenkins and it is owned by an employee that currently working in the company or has worked before. It is considered as one of the largest companies in...

Sunrun Inc.’s Company Analysis

Sunrun, Inc., headquartered in San Francisco, California, is an energy-based service provider founded by Edward Fenster, Robert Kreamer, and Lynn Jurich in 2007. Through its vision, mission, and goals, Sunrun focuses on powering the world with clean and sustainable solar energy attainable through innovation and expert service delivery. Sunrun’s vision...

Jack Wills in China: Fashion Consultancy Project

Methods of Entry In 2018, the Chinese market offered a vast opportunity for a fashion company, with a plethora of resources and extensive options for reducing the number of expenses taken in the course of producing clothes, promoting them, and delivering the end product to a target demographic (Bonetti 2014)....

Internal Promotion vs External Hiring: Advantages and Disadvantages

Internal Promotion Vs External Hiring: Introduction Employee recruitment is one of the most critical decisions that human resource managers frequently make. They can choose between internal promotion and external recruitment. According to Buckman, Johnson, and Alexander (2018), the decision to recruit internally or externally should be pegged on the corporate...

Organizational Behavior in the Workplace

Connection Between OB and Selected Job Skills Organizational behavior (OB) is an extremely important aspect that impacts the functioning of all organizations. It describes how to manage people at work and what qualities and competencies might be demanded to improve cooperation among employees (Kinicki & Fugate, 2015). The matrix provided...

Recycled Mobile Phones: Marketing Strategy

Companies should develop superior models to ensure that their products are available to more customers. Firms that fail to design proper marketing strategies will find it hard to achieve their aims. This paper describes how my company will launch a new innovative idea and implement it successfully. Innovative Idea The...

Strategies to Become an Effective Human Resource Practitioner

Introduction Creating a capable HR department in any given organisation is traditionally aimed at generating additional value by attracting and managing talent in an administrative role. However, in recent decades, HR departments have been striving for a more strategic role in the business organisation and an advisory role to the...

The Globalization of Walmart

Why has Walmart viewed international expansion as a critical part of its strategy? After its incorporation in 1962, Walmart was growing and expanding at a rapid pace. The company was able to gain a significant competitive advantage and outdo its contenders due to its high levels of service, well-established and...

The Advantages of Business Combinations

Reasons to Consider Different Types of Business Combinations Company mergers are a rather common occurrence in the contemporary realm of the global economy. The concept of a merger implies that two organizations join to create a single entity (Hill, n.d.). The specified phenomenon has several explanations, the opportunities for increasing...

Six Sigma, ISO 9000, and MBNQA in Quality Management

Introduction Contemporary management theories attempt to develop a universal quality assessment system that comprehensively evaluates business processes and provides specific guidelines to minimize the occurred defects. However, currently, the one working methodology allowing to satisfy all the aforementioned criteria does not exist. Instead of generalizing the three most common programs,...

Entrepreneurial Mindset and Its Characteristics

Introduction The so-called entrepreneurial mindset is a popular idea that is used both in the field of business and other spheres, in which proper teamwork is required. The term in question involves a wide range of abilities and behaviors that increase an entrepreneur’s chances to achieve success. The key components...

SPA Salon’s Marketing and Design

The holistic SPA is created to provide deep relaxation procedures for highly stressed clients who require access to both signature and individual treatments. The business concept of the given SPA is to deliver entirely natural and organic products, which are oriented at relaxing and vitalizing a person’s mind, body, and...

Best Buy Limited Payroll Costs: Investigating High Turnover Rates

I was asked to investigate the reasons for the high payroll costs of Best Buy Limited during the past year. A thorough investigation led to understanding that the current turnover rate may be the reason for the issue. The present report demonstrates how turnover affects payroll costs and offers two...

ACME Fireworks Firm’s Contracts and Expansion

Legal structures and guidelines are usually put in place to govern business contracts, human resource (HR) practices, and operations. Organizational managers should be aware of such laws if they are to implement appropriate models. ACME Fireworks is a small business enterprise that is planning to expand its operations after getting...

Motivating and Encouraging Newly-Hired Employees

The topic of the meeting, its type, venue, type of meeting, and degree of formality Meeting topic: “Motivating and Encouraging Newly-Hired Employees.” The meeting will be held in a conference room as one of the series of meetings aimed at employee retention within the company. It is expected to be...

Ineffective Employee Behavior and Keys to Effectiveness

For the team to work effectively, it is important that each member has certain characteristics that ensure coherency. First, each individual should be focused on achieving the concrete result. For example, every person should set corporate goals prior to individual ones. Second, all workers should have an active position. It...

The HR Business Partner Role in the Retail Industry

The role of the international HR business Partner in your specific The sphere of human resource management could be characterized by the increased level of attention given to it nowadays. For this reason, some new elements peculiar to it appear. Thus, HR business partners (HRBP) could be defined as specialists...

Apple Inc.’s Organizational Behavior Management

Describe the company and what it does A company may run a great risk mostly when involved in outsourcing its business activities to the outside business world unless the person(s) involved have some knowledge in the game. Employees, whether the subordinates or management team are prone to making mistakes, and...

Effective Logistics Network Design

Introduction Designing an effective logistics network is critical for the success of a firm. Crandall, Crandall, and Chen (2015) define logistics as “the management of the flow of items from the point of origin to the point of consumption in order to meet requirements of customers or corporations” (p. 68)....

Mailroom Clerk Job Description and Total Compensation

Job Summary An indoors job focused on the sorting and delivery of mail that comes in and out of the organization. Mailroom clerk has to work with a variety of kinds of mail. Since this is a large long-term organization, mailroom clerks have to process large amounts of mail. Sometimes,...

Organisational Structure Impacts on Learning

Introduction A learning organization is an organization skilled at creating, acquiring, and transferring knowledge and at modifying its behavior to reflect new knowledge and insights. This means that organizations engage in systematic problem solving, experimenting, and continuously searching for new knowledge. There must also be a tolerance for failure because...

Incentive Travel & Corporate Events by Arabian Adventure

Introduction Based in Dubai, Arabian adventure is part of Leisure Management division and destination of Emirates airlines. It has major offices in Abu Dhabi and Fajita with associate companies based in the gulf. The company has more than 300 qualified and professional staff employees who provide professional services ranging from...

Lego Company’s Supply Chain Management

Introduction Lego has been a global household name for quite a while. The company has introduced a line of unique toys and has become a global brand with an easily recognizable image. However, because of some of the flaws that could be defined as inherent to the company’s current business...

Best Buy Co.’s Corporate Social Responsibilities

Businesses operate in environments where they benefit from communities around and far away from the point of business of the company; the success of a business is dependent on how well it is performing in its operating environment. It gets its profits from businesses secured from the external environments; it...

Frito-Lay Inc.’s Take-Over of Cracker Jack Brand

Case Recap Frito-Lay is a well-known manufacturer of snack chips throughout the world. It is the leading selling brand of chips in the United States. Their major brand includes Doritos, Raffle, Tostitos, Cheetos, Sun Chips, and Funyuns. Lynne Peissig being the vice president and general manager of the New Venture...

McGregor’s Theory Y and Management Style

Introduction Douglas McGregor, a social scientist, came up with two different views of human nature regarding employees’ motivation. The first one is theory X, which holds negative assumptions about human nature. It explains that man is inherently lazy and needs to be compelled. He is also self-centered and lacks ambition....

Coffee Maker’s Incorporated: Transfer Pricing

Summary of data for division A and B Division Type of unit bought Market price per unit Units bought from Division C Units bought from an external source Total number of units Transfer price A 101 $900 3000 1500 4500 $1,000 B 201 $1900 1000 500 1500 $2,000 The table...

Perception of the Service Quality for Airline Passengers

Acknowledgment Firstly, I would like to thank and dedicate this project to my husband and kids for their patience, love, and continuous support to me during the dissertation phases. Also, I would like to thank Mr. Mark Burridge and Mrs. Helen Goworek for putting me on the right track and...

Analyzing Airline Pricing Strategies and Their Impact on Consumer Rights

Introduction As indicated by the case study, the main problem evident in the airline industry today is a lack of financial discipline which, when combined with its over-optimism as seen in the case of numerous willing entrepreneurs looking to own their own airline, has created a situation where profitability is...

Case Study on Adapted Product Development and Contactless Payments

Background The rapid progress in the development of new technologies over the last three decades such as the Radio-Frequency Identification (RFID) payment technology, which is used in banking and other industries have dynamically shifted to the digitalised systems. For example, in the last few years, Radio-Frequency Identification (RFID) payment technology...

Quality Policy for the Company

Quality Policy for the company in accordance with the ISO 9001:2008 requirements Oberoi Hotels & Resorts is a five-star company that is governed by the ISO 9001:2008 quality policy (Oberoi Hotel, 2010). The reputation of the hotel both locally and internationally called for the need to formulate documentation that helps...

Situational Leadership Model: Strengths and Weaknesses

Abstract The situational leadership model, founded in 1982 by Paul Hersey and Ken Blanchard, remains one of the most efficient (Anderson & Anderson, 2001, p. 153). According to it, leaders should always consider the circumstances and respond to their followers’ behavior. Compared with the great man and trait leadership theories...

Bombardier Inc.’s Performance Analysis

Company Background Bombardier Inc. (Bombardier) was incorporated in June 1902 and today leads the global market in manufacturing planes and trains. The company is headquartered in Montreal, Canada and has recently gone organizational restructuring which has resulted in dividing the company into two segments; Bombardier Aerospace (BA) which encompasses Bombardier...

Leadership Example for Exxon Mobil Top Management

​Target Audience Having worked in Exxon Mobil as a human resources professional, I have acknowledged certain issues the company’s top management has. The company is one of the leading producers in the world oil market and strategic planning is essential for its development. Social responsibility and environmental sustainability have become...

Benefits of Corporate Ownership Separation for Wealth & Society

Assignment Corporations are a business form in which the owners are not involved in the day-to-day running of the business. This explains the phrase ‘separating ownership from control’. A management team is put in place to run the business profitably (Hooper, Davey, & Presscot, 2009). This team includes specialists such...

Negotiations Class Self-Assessment: Negotiation Skills

Introduction In this semester, negotiation skills were among the paramount topics covered. From the knowledge acquired during the semester, negotiation is a process aimed at settling differences by reaching an agreement. Negotiation skills are paramount especially in business transactions where bargaining is a common phenomenon. In addition, various professions such...

Business Communication Aspects

Introduction According to Shrivastava (2012), communication is defined as the process of transferring information from one person to another. Communication can be written, verbal or non-verbal. Effective business communication improves productivity, efficiency and minimizes errors. This paper discusses some aspects of communication and how they are relevant to business today....

International Marketing: Personal View

Introduction When I was enrolled to pursue a course in international marketing, I thought the knowledge would not be usable until I am employed. However, that has not been the case as I have found the course applicable in my daily life. Unlike earlier days, when I could ignore matters...