Integrated Marketing Campaign Stories: Subaru’s Short Video Commercials

Big corporations with well-designed brands, company mission, vision, and values integrate their priorities in captivating messages that they address to their target audience through marketing tools. An integrated marketing campaign (IMC) is a combined set of promotional messages distributed through various channels of communications so that brands can reach their...

Best Practice Companies: Netflix

The companies that operate in the context of technological advancement and the active inclusion of millennials into the workforce need to adjust to the new requirements within all the spheres of performance. One of the most crucial elements in the work of any company is the sphere of HR management,...

Authentic Leaders Critique and Analysis

The development of organizations often depends on the ability of leaders to inspire their followers and guide them through the complexities of different spheres of the economy. Authentic leadership is instrumental in achieving these goals since such leaders have the necessary qualities and skills. The existing theories have focused on...

Ethics in Business: Musk, Zuckerberg, and Corporate Governance

Discuss Elon Musk and Mark Zuckerberg and show how ethical values and culture played a role in the success or problem of the situation Elon Musk and Mark Zuckerberg, as well as their companies Facebook and Tesla, are commonly assumed to be exemplifying the viability of the ethically sound approach...

Spa Area and Treatments: Monitoring & Maintenance

The spa industry is pretty young and for almost 20 years and it, like any developing industry, has been constantly changing, adapting either to certain economic conditions or to new customer needs. Sometimes the industry itself dictated fashion, having caught the vector of human desires for a change in lifestyle...

Boosting HR Efficiency with New HRIS at TorontoNorthAutoParts

Introduction The human resources (HR) department in every organization undertakes numerous studies to identify the challenges employees face and apply sustainable strategies to address them. At TorontoNorthAutoParts, the rate of rejects began to increase sharply, therefore forcing the company to introduce superior measures to minimize them. This occurrence might be...

Spa and Salon: Business and Management

Introduction In today’s economic environment, enterprises need some effort to survive. The necessary conditions for the survival of the company are flexibility, adaptability to rapidly changing market conditions, increased labor productivity, and the ability to develop creatively. The team method of work is more effective in managing an organization in...

Best Buy Limited Payroll Costs: Investigating High Turnover Rates

I was asked to investigate the reasons for the high payroll costs of Best Buy Limited during the past year. A thorough investigation led to understanding that the current turnover rate may be the reason for the issue. The present report demonstrates how turnover affects payroll costs and offers two...

Chick-fil-A Fast-Food Network Brand Analysis

Introduction The analysis of this or that brand depends largely on consumer interest in specific products and clients’ satisfaction with the services provided. Based on customer demographic data, it is possible to analyze the Chick-fil-A fast-food network and compare some data to compile a relatively accurate picture of people’s preferences....

Seamus Company Enhances Educational Products with Mobile App

Abstract Seamus Company produces educational materials for middle school students and is seeking additional educational solutions for its line of products. This paper presents a proposal for the enhancing of the Seamus Company product catalog through an innovative technological solution. The current abundance of smartphones, tablets, and other mobile technology...

Walmart Company’s Value Chain and Industry Analysis

Introduction Walmart’s current approach toward its value chain management can be regarded as directed at international expansion. Specifically, the inbound and outbound logistics of the company have reached the global level, the company having thousands of suppliers all over the world (Nguyen, 2017). In order to enhance its performance rates,...

The Competitiveness of Saudi Pharmaceutical Industry

Introduction Preface The pharmaceutical industry is a complex, potent, and greatly globalized industry. It allocates the majority of its resources to the process of drug discovery, manufacturing, marketing, and logistics (Halliday et al. 1997). It needs high research and development (R&D) expenditures and extensive regulation of its products compared with...

Lego Company’s Supply Chain Management

Introduction Lego has been a global household name for quite a while. The company has introduced a line of unique toys and has become a global brand with an easily recognizable image. However, because of some of the flaws that could be defined as inherent to the company’s current business...

Large Profit Margins Commanded by High-End Brands: An Ethical Review

Evaluate the morality of the large profit margins commanded by the high-end brands For some people who run their own business, the notions of ethics and financial profit seem to have no common points. The issue of the appropriateness of large profit margins that are commanded by many luxurious brands...

Balanced Scorecard and Triple Bottom Line for Business Success

Executive Summary To make sure that the performance levels should be high in the target environment, one should consider using the Balanced Scorecard approach. As a result, the needs of customers, employees, suppliers, and other stakeholders will be met. Furthermore, the reconsideration of the company’s approach toward the use of...

Armenian and International Human Resource Practices

Introduction With the dismantling of communism in Eastern Europe, former socialist countries have undergone. They will continue to undergo rapid and radical changes to virtually all aspects of their societal economy with the specific objective of modernizing their countries to catch up with those of the industrialized West. While these...

Challenges of Maintaining Competitive Advantage in Business

Production of valuable, unique, and hard to imitate products is the best approach that a company can employ to gain a competitive advantage. However, most companies encounter many difficulties in trying to maintain the competitive advantage as explained below. Competition All business people aim at having a competitive advantage over...

McGregor’s Theory Y and Management Style

Introduction Douglas McGregor, a social scientist, came up with two different views of human nature regarding employees’ motivation. The first one is theory X, which holds negative assumptions about human nature. It explains that man is inherently lazy and needs to be compelled. He is also self-centered and lacks ambition....

“Rethinking Marketing” by Rust et al.

Main Messages, Ideas, and Implications Nowadays, there is a need to transform marketing based on the opportunity for direct interaction and customer cultivation. The formation of long-term relationships is the key message revealed in the article Rethinking Marketing by Rust et al. (96). At this point, a customer-manager-driven organization should...

Sony Corporation’s Marketing Strategy in Action

Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meanings were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings? Sony...

The Management Styles in the UK Restaurant Sector

Introduction This part of the paper will discuss the research background, research problem, research hypothesis and the objectives. Besides, the section explores the significance and limitations of the study. In addition, this paper presents the research timeline. Research background Over the years, the UK restaurant sector has evolved in terms...

Validity of the Marketing Mix Model

Abstract The research report is based on judging whether or not the Marketing Mix is a valid option used in companies for marketing purposes or not. The detailed study takes reference from multiple sources which include credible authors’ research papers and one to one interview. The marketing mix model has...

Women and Glass Ceilings in the Hospitality Industry

Introduction Rationale for the study Significant progress has been made over the years to attain gender equality at the workplace. As a result of combined efforts between governments and nongovernmental organizations, the number of women in the employment sector has increased significantly. A research by the International Labor Organization further...

Analyzing Airline Pricing Strategies and Their Impact on Consumer Rights

Introduction As indicated by the case study, the main problem evident in the airline industry today is a lack of financial discipline which, when combined with its over-optimism as seen in the case of numerous willing entrepreneurs looking to own their own airline, has created a situation where profitability is...

Innovative Technologies in the Modern Business World

Abstract There has been increased use and application of innovative technologies across many workplaces forcing companies to keep an eye on current technological changes to keep at the breast with their competitors. Its application in the modern business world is inevitable and may be considered to have both positive and...

Zappos Company and Its Key Executives

Nick Swinmurn Swinmurn is currently the chairman of Zappos. He founded Zappos.com (an online shoe retailer) after being disappointed in his shoe search. (Anon. “Zappos.com, Inc. CEO & Executives” 2011). His responsibilities as the founder and the chairman include; Ensuring the company offers the best service in comparison with its...

Training and Development in Business Management

Abstract Training and development are imperative aspects of organizational performance. This is because the environment in which most businesses function presently is constantly changing and is full of challenges. Most organizations have proved that training and development are crucial for an organization to meet the increasing customer demand, and face...

Situational Leadership Model: Strengths and Weaknesses

Abstract The situational leadership model, founded in 1982 by Paul Hersey and Ken Blanchard, remains one of the most efficient (Anderson & Anderson, 2001, p. 153). According to it, leaders should always consider the circumstances and respond to their followers’ behavior. Compared with the great man and trait leadership theories...

Corporate Governance Scandals and Regulations

The Maxwell Scandal was related to the discovery of the fraud made by the owner of the publishing empire. Ian Robert Maxwell stole big sums of money from the pension funds of the Mirror Corporation. The scandal surrounding Maxwell occurred after his death when thousands of scheme members discovered they...

Leadership Example for Exxon Mobil Top Management

​Target Audience Having worked in Exxon Mobil as a human resources professional, I have acknowledged certain issues the company’s top management has. The company is one of the leading producers in the world oil market and strategic planning is essential for its development. Social responsibility and environmental sustainability have become...

Business and Management Research Methods

Understanding business and management research methods Research is a very important discipline for scholars. Scholars with superior research skills are always placed at an advantage because they can use these skills in their career fields (Creswell 1994, p. 3-15). It is therefore highly important to know that as a scholar...

Conflict and Negotiation in the Workplace

Chapter Summary When people are working together, conflicts are inevitable; however, when solved and managed effectively, they can lead to better understanding among team members and yield high performances. There are different methods of solving conflicts that a leader can adopt depending with the situation at hand, some situations calls...

Effective Strategies for Organizational Retrenchment and Employee Satisfaction

Abstract This mixed-methods study conducted a survey and a follow-up focus group with employees of the Uganda Public Service to ascertain the impact of asset retrenchment on job satisfaction. The Uganda Public Service has made several organizational moves, especially in recent years, to make non-productive and/or corrupt employees redundant and...

Toys R Us Company’s E-Commerce Strategy

Abstract This extended essay aims to examine whether Toys R us should Incorporate the use of online marketing in their sales plans within the vicinities of the Kingdom of Saudi Arabia or not. My scope is to scrutinize the advantages and disadvantages of using online marketing to purchase goods from...

Corporate Governance and Business Ethics

What is business ethics? Business ethics is the field of study that is concerned with standards and principles that guide the behavior of firms in executing their business (Ferrell, Fraedrich and Ferrell, 2011). In management, business ethics is concerned with issues of what is acceptable or unacceptable behavior within an...

Employee Union and Productivity Incentive Plans

Employee union Organizations with unions should not try to persuade workers to decertify their union since these unions are a critical part of employee welfare. Reflectively, the basic building blocks of labor unions are identified as the need for collective bargaining and increased negotiation power. Labor unions are responsible for...

Human Behavior in Complex Social Organizations

Introduction Organizational behavior within a social company is regarded as one of the key factors that determine success. It is explained by the fact that organization and its structure define business performance, while the most important activity aspects are defined by the company’s profile, aims and objectives, as well as...

Tesla Motors Company’s Competitive and Financial Analysis

Introduction Tesla Motors is an American-based company that manufactures electric trains and cars at affordable prices in the American, European and Asian markets. Its name was adopted from an electrical engineer and physicist Nikola Tesla. This paper will discuss the competitive and financial analysis of Tesla Motors. Financial analysis In...

Branding Wicked Laser Torches: Packaging, Logo, and Design

Introduction The importance of designing the package and logo to brand a product is indisputable. The amalgamation of the three aspects, the package, design, and logo create the imagery of a brand. This paper discusses the packaging, logo, and branding of Wicked Laser torches. This will help to understand the...

Greggs Company’s Communication Theory

Introduction Annual reports are written with the purpose to inform the shareholders about the situation in the company, about its achievements and the future purposes. Clatworthy and Jones (2003) state that it is highly important to provide both good and bad news in the report, focusing more on bad news...

Philosophical Ethics in Organizations: Universal Acceptability and Moral Standards

Background This paper aims at identifying the application of ethics in business. A business ethics program is expected to provide the business architects with the best approach that should guide them in the process of designing and implementing the business initiative with minimal conflict with the societal norms of the...

L’Oreal: Building a Global Cosmetic Brand

Analyze international markets and assess the risk elements, including political, economic, and socio-cultural factors Nowadays, L’Oreal is considered one of the world’s most commercially successful cosmetic brands. The validity of this statement can be well illustrated, in regards to the fact that, as of 2002 alone, the company declared a...

Group Presentation Performance: Analysis of IKEA

Introduction In the essay, I am going to give my reflection about a group presentation in a Business Studies class. The essay will focus on my experiences as part of the group as well as lessons learned. The essay will highlight several areas of interest. These areas include giving the...

Walmart Company’s Ethical Issues

This essay sample focuses on ethical issues in Walmart. Here, you’ll find out what Walmart ethical issues are and how they relate to ethics in retail. Are Walmart Ethical Issues Different From Other Large Retailers? No; most of the ethical issues faced by Wal Mart are not different from those...

Persuasion and Manipulation in Business Communication

What different persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, or an open-minded person? Why would your approach differ? Different audiences require different approaches to persuading them because they can express various attitudes to you, and they can assess your reliability in...

Competition in Video Game Consoles

Business Strategy Question 1 Critically analyze the resources and competencies that a company in the video game consoles industry needs to possess to achieve a competitive advantage. Discuss and justify your arguments. To gain a competitive advantage in the video game console segment, a company needs to adopt strategies that...

Risk Management in Healthcare Construction Projects

Introduction A risk is any occurrence that has the potential to alter the progress of a project significantly. A risk may be positive or negative. A positive risk results in desirable consequences for a project. On the other hand, a negative risk brings about some form of loss to the...

Senior Management Teams’ Structure and Purpose

The senior management teams are composed of the executive members of an organization having the top-most rank in the organization. They have the role of leadership and management within the organization. The role of management is achieved when the team plans, organizes, directs, controls, and staffs all the resources of...

Utah Symphony and Opera’s Merger and Motivation

Theory of Motivation Used by Bill Bailey Bill Bailey is a chairman of the board at the opera; so, he can use one of the motivation theories to oppose or support the merger because he has sufficient power and authority to motivate other members of the board as well as...

The Profit Trend of Clarkson PLC: Steady Growth and Success

Selected Company Horace Anderton Clarkson formed Clarkson PLC (Clarksons) as a shipping service provider in 1852. The headquarters of the company is located in St Katharine Docks, London, and Andi Case is the present Chief Executive Officer. The main activity of the company is to act as a negotiator between...

Digital Marketing Strategies in Hotel Chains

Introduction Hotels have a variety of guests and they specialize in offering services and amenities to multiple market segments such as individual, group and corporate customers, with an aim to meet the service expectations of their guests. A hotel derives its biggest competitive advantage from the reputation of its brand,...

Goleman’s and McCrimmon’s Leadership Theories

Abstract Summary The current paper is a summary of McCrimmon’s article, “Thought leadership: a radical departure from traditional, positional leadership” and Goleman’s article, “What Makes a Leader?” In the article, “What makes a leader?” Goleman identified emotional intelligence as one of the outstanding characteristics of effective leaders. His study involved...

Organization Behavior, Its History and Theories

Aspects of organization behavior Organizational behavior (OB) is the application of human actions to other elements of an organization including social system, structure, and technology. It also looks into the actions and attitudes that are exhibited by people within organizations. Furthermore, OB is the understanding of the individual, group behavior...

Mission, Vision, and SMART Goals for New Business

Mission and vision statement for the new business The mission statement will be to represent and make student opinions and preferences known to local merchants and national chains while at the same time seek to gain funding from any market research firm within the area. The vision statement will be...

Decision-Making in the 1989 Hillsborough Disaster

Using the dichotomous typologies only, what types of decisions were the five critical decisions? The first decision was about having a “safety fence” to prevent ground invasion. Such a decision was based on an earlier event in 1985 where 39 Italian (Juventus) fans died when they were trying to escape...

MG Rover Group’s Car Production and Business Ethics

MG Rover’s car production and loss reduction MG Rover business was a very important economic pillar in the motor industry in Britain, contributing greatly to employment opportunities, governments’ revenue, and the company’s continuity. It is unfortunate therefore that despite all the efforts the company and the government put to safeguard...

Trends and Changes in Marketing Management

What is the most important market segment? The importance of a market segment to a business is determined by two variables namely, the attractiveness and the suitability of the segment. The segment is considered to be attractive if it has a high growth rate, low competition, and large size. It...

Google Inc.’s Organizational Culture Type

Organizational culture and its implications for performance are frequent objects of professional analysis. There is an emerging consensus that organizational culture profoundly influences organizational behaviors and decisions. Shared values, assumptions and beliefs that shape organizational culture create a foundation for creating and sustaining a competitive advantage. Google is the bright...

IBM Company’s Leadership and Innovation Management

Why do large established companies, like IBM, find it difficult to build successful and sustainable new businesses? Large companies like IBM find it difficult to build successful new businesses since they become skeptical concerning the idea of building and defining their strategic goals together with boundaries. This is because they...

Nokia Corporation’s Development and Change

Background of the Organization A brief history of the company Nokia Corporation is one of the most prosperous electronic firms in the world. This firm was started in 1865 by two Finnish scientists, Fredrik Idestam, and Leo Mechelin. These two individuals were business enthusiasts. They were interested in turning their...

Organizational Studies as an Academic Discipline

Description of Discipline / Subject Matter Organization involves the application of knowledge to study and investigate the actions of people within organizations. The organizational study belongs to the same group of disciplines as organizational psychology which also aims at investigating the behavior of workers in an organization. Additionally, the field...

Walt Disney Company’s International Services and Strategies

Describe Disney’s international products or services. What locations and countries do they operate in? Walt Disney Company is an international corporation focusing on entertainment and media businesses. Walt Disney and Roy Disney founded the corporation in the early 1920s. During its inception, the corporation was registered as Disney Brothers Cartoon...

Apple Inc. Analysis: Company’s Performance

Examine the countries where your company does business according to where they rank on the Hofstede cultural dimensions. Think of some examples of how a U.S. manager would need to modify his or her behavior when communicating with associates from one or more of these foreign countries. Apple is an...

TechSystems Wearable Device’s Feasibility Study

Executive Summary This paper represents the continuation of a feasibility study directed at determining potential solutions for the line of wearable devices developed by TechSystems. It starts with determining the attractiveness of three options that were suggested to resolve the challenges associated with insufficient sales and product innovativeness. Discontinuing the...

Zara’s Use of Child Labour and Public Image

Research Title Zara put on the back foot over Portuguese child labour claim. Research Hypotheses and Objectives Hypothesis 1 Zara’s performance is negatively influenced by child labour practices. Objective 1 Examine the impact of an organization’s ethical behaviour on performance. Hypothesis 2 Bad publicity of Zara’s unethical behaviour (child labour)...

AskTheDoctor.com: Overcoming Obstacles in Online Health Services

Overview AskTheDoctor.com is a company founded by a doctor, Suneel Sharma, and his long time friend Prakash Chand. Over five years, the firm has grown to a significant competitor on the internet, with over 40000 visitors daily. The firm faces obstacles such as licenses for medical practice. Due to this,...

Employee Burnout and Vacation Length Relationship

Adopting a One-Sample T-Test Approach to an HR Issue: A Scenario Analysis What factors should the vice-president consider in determining the presence of employee burnout? In order to determine the workplace burnout rate among the staff members and identify whether a 1.4-week rest is enough for the staff to recover...

Performance and Commitment in the Workplace

Background Looking back at my experience working as a server at (each w lahum) I would have to say that while the job was not easy, it was good enough in terms of the salary that we were given as well as the hours that we were supposed to work....

The Interrelationship Between Leadership and Management

Introduction Management and leadership are two key success factors of an organization. It is imperative that all individuals who are willing to take leadership positions to understand their superiors and subordinates. This would assist them in understanding the various leadership styles to apply in different situations. Ultimately, this would result...

Fast-Food Restaurant’s Capacity Increasing Options

A fast food restaurant is a service firm that produces food products and serves them to its customers. In this scenario, the fast food restaurant which is experiencing a booming business, is looking for ways to increase its capacity to serve more customers. The management and the day supervisors have...

Hookah Venture: Target Customers and Market

Target customers are individuals between 18 and 35 years old (Montgomery et al., 2015). These are mainly people of Middle Eastern descent and their friends and close ones. Importantly, these may be immigrants, children of immigrants as well as people of other ethnicities. People of the non-Arabic descent are mainly...

Globalization Effect on Small and Medium Size Business

Introduction This section will introduce the paper based on the concept that globalization and development of SMEs may not be separated from each other. The two aforementioned variables will form the core conceptual frameworks that will be deliberated through the paper. However, other sub-variables such as those related to socio-economic...

Effective Leadership Traits for Success in Contemporary Business

It should be noted that the contemporary business setting requires the presence of particular skills and character traits for an individual to be an effective leader. The leadership is a constituent element of company management that not only performs formalized guiding but also furnishes a variety of different functions depending...

E-Commerce in Small and Medium-Sized Enterprises

Introduction With the invention and expansion of the Internet and the outburst in the development of information and communication technologies, our everyday life has changed. Nowadays, we do not need to leave our homes to work, study, communicate, and even do shopping. We are lucky to live in the era...

Just for FEET Inc: Harold Ruttenberg and His Business

Briefly summarize the key events surrounding the case The key events surrounding the case of Just for FEET Inc. include the beginning of the career by Harold Ruttenberg when an entrepreneur from South Africa had to move into the United States and start his business over again after making an...

Amazon Inc.’s vs. Wal-Mart Stores Inc.’s Inventory

Introduction Managing inventory levels for companies that sell goods is a significant task. A company needs to maintain optimal inventory levels because having too much inventory increases cost such as storage, wear and tear, and interest. In addition, capital which could have been used for other income generating investments is...

DaVita Company Leading Strategic Change

Introduction DaVita is an enterprise specialized in offering dialysis services. It was originally founded and managed by Victor Chaltiel but, after facing severe financial difficulties in 1999, the company offered the CEO position to Kent Thiry. Within the following six years, the new leader and his team achieved significant improvements...

Different Leadership Styles Comparison

Introduction It can be assumed that effective leadership implies the presence of a variety of skills in management, which will allow it to promote and encourage the active participation of employees in the work processes. Nevertheless, the importance of effective followership should not be underestimated since it is the workforce...

Orange Company: Customer Retention

Importance of Customer Retention The relationship of a company with its customers significantly affects every part of the business. Specific customer needs, for instance, often change the main course of the firm and influence its marketing, customer service and sometimes even production (Bai & Yafeng 2016). Thus customer retention is...

Keurig Company’s Marketing Solutions and Strategies

Marketing Communications The advertising and promotion strategies of Keurig rely on integrating marketing communications between the company and potential customers. The company has long abandoned the traditional channels of advertising and communication, such as radio, TV, and paperback advertisements, instead preferring to connect with its potential audience using the Internet...

Bandai Pippin Project: Failure of Apple Company

Introduction Bandai Pippin’s project was a major failure that forced the management of Apple Inc to terminate it to avoid further financial loss. The failure is largely attributed to poor initial market research, especially in terms of pricing. However, it is important to appreciate that several stakeholders were interested in...

Emirates National Oil Company: Projects Management

Introduction The contemporary economy is characterized by globalization, increased outsourcing of organizational functions, competition, and the need to establish information and knowledge-based organizations. This situation compels companies to seek cost-saving management models, for instance, the development of project-based organizational management frameworks and investing in technology. The goal here is to...

Joint Ventures in Oil: Benchmarking Success at Saudi Aramco and Total

Introduction Since its pioneering by Xerox cooperation benchmarking has been adopted by various companies in a bid to improve their performance in their respective sectors. In an increasingly competitive world of business, corporations have sought to improve their services and performance through adoption of cutting edge technologies that address competition...

Tsingtao Company: Marketing in a Global Context

Executive Summary Tsingtao Brewery Import and Export Co. Ltd is one of the biggest beer manufactures in China that is also active in the global market providing both import and exports of its products. The company has a potential for further globalization because it provides product of high quality for...

Leadership Styles Comparison: Authoritarian, Democratic, and Laissez-Faire Leadership

Leadership style is an essential managerial characteristic. According to Lewin’s model, there are three types of leadership: authoritarian, democratic, and laissez-faire (Marquis & Huston, 2011). Authoritarian leadership is characterized by rigidity, strict control, and discipline. Such leaders mainly focus on the desired results. Within organizations, authoritative leaders tend to ignore...

AndFound Company’s Strategies and Problems

Introduction This case study presents a story of a start-up company and found, which was created under the premise of opposing corrupt and unfair practices of companies that make a living by charging exorbitant fees from angel investors and start-up entrepreneurs alike. However, after a period of expansive growth, the...

Challenges and Trends in the Investment Banking Industry

Introduction: Industry Analysis The investment banking industry has been experiencing tremendous upheaval throughout the end of the 20th century and the beginning of the 21st century (Danquah 36). Despite the fact that the economic environment of the global market has witnessed several massive crises, the companies operating in the banking...

Food Truck Business’s SWOT Analysis

Are you looking for the food truck SWOT analysis? Look no more! This essay sample conducts SWOT analysis for food truck business. Here, you’ll find the strengths, weaknesses, opportunities, and threats. Market competition is getting stronger and stronger in the modern globalizing world. The companies grow larger, they try to...

The US Automotive Industry: Quality and Customers

Abstract The dynamic automotive business environment in the US requires industry players to strategize on ways of becoming competitive. In the 1960s, automotive companies in the US did not consider quality management as an important element of their strategies. However, competition has forced such companies to consider quality management as...

Marriott Hotels: Internal Security Change

Communication Piece – Internal Security Change Message In today’s world, security is one of the primary concerns for large organizations, and Marriott Hotels are no exception. At Marriott, we believe that our most critical goal is to ensure that customers can experience the high quality of service in our properties...

Adidas Corporation’s Organizational Justice

Introduction Organisations are entities whose functionality depends on their constituents such as individual employees, departments, units and policies. There is a need to develop policies in a system that ensures harmony and a fair interaction of the constituents. The manner, in which the organisational resources are shared in the departments...

Zara Company’s Innovation and Distinctive Features

How is the role of the store manager different at Zara from other retailers? Zara, as a company, is most famous for its control of the supply chain (Lu par. 2). In other words, it administers most of the stages of clothing production, from original designing to the stage of...

ORPIC Company: Leadership Value Systems and Structures

Leadership is an ever-changing concept that evolves in accordance with social, cultural, and market changes and trends. For this reason, each historical period is associated with its own understanding of qualities that every excellent leader should posses. The Leader Mindset Profile model captures this constantly evolving nature of leadership and...

Thomas Cook & Disintermediation: Challenges in Travel Industry

Introduction The International Business Times (2010) and Scuffham (2010), rate Thomas cook as “Europe’s second biggest travel firm”.Thomas cook travel company was established in 2007 and it has its headquarters in Peterborough, England. It was formed after the merger between Thomas Cook AG and My Travel Group Incorporated. The company...

Etisalat Group’s Competitive Advantage Opportunities

Introduction In emerging markets, Etisalat Group is recognized as one of the leading telecom providers in the world. Moreover, Etisalat is known to be among the telecom groups with the highest level of profit. To be more precise, the current cap market of Etisalat is about 42 billion dollars (which...

Whirlpool Company’s Strategic Sourcing

How can we weigh the performance criteria in Exhibit 2? Exhibit 2 shows the various performance criteria that can be used to evaluate the potential supplier’s performance. It also provides factors that constitute the mark for each criterion. For instance, potential supplier’s quality should be determined by a range of...

Apple, Inc.: Financial Reporting Problem

Total Cost and Book Value Based on the historical cost principle, companies are required to record the assets in the balance sheet statement at cost. This value is reduced periodically using accumulated depreciation. The cost of an asset should be calculated properly because failure to do that can affect the...

Marks and Spencer Company: Marketing Report

The target market for Marks and Spencer is the US retail market. The selection of the country is based on the consumer demand for retail products including clothing, food, and home products. The details provided in the consumer groups section and market overview explain the reasons for selecting this market....

Ciputra Group Leadership Challenges: Succession & Skills

Problem Identification The problem facing Ciputra group seems to be in succession planning. Specifically, there is a risk that should the current CEO – Mr. Ciputra, retire, the group’s leadership will be in disarray especially since all the four children have an equal shareholding in the company. Additionally, they all...

Al Ghandi Auto Group: Electric Car Marketing Plan

Executive Summary Al Ghandi Auto Group holds a leading position in the UAE automotive market. In existence for more than 50 years, the company has established itself as a reliable brand that provides the highest-quality service, the best customer care, and the best overall value for money spent. The company’s...

Jack Welch’s Leadership at General Electric

How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...

Alphabet and Google Companies’ Strategic Directions

External Environment Opportunities and Threats The creation of the Alphabet has presented a variety of new opportunities. For Google, the launch of a new parent firm gave an opportunity to concentrate on working as a highly successful and leading searching engine and allowed it to focus on developing digital ads...

Ethical Analysis of Mattel Inc.’s Business Practices and Virtue Ethics

Introduction Virtue ethics are central to the success of any organization. This paper applies three virtue ethics (justice, fairness and honesty) to the case of Mattel Inc. The paper starts by defining the three virtues and proceeds by applying the virtues to the organizational crisis in the company. Lastly, the...

Analyzing Sikorsky Aircraft’s Quality Through iSixSigma Framework

Theories Based on the iSixSigma framework, the phenomenon of changes in the quality of products released by Sikorsky Aircraft can be explained by considering the array of factors affecting the quality assessment (QA) process through the prism of the following equation: , where “Y” is the phenomenon analyzed and “x(s)”...

The Treasure Trove of the Aging Workforce

Abstract Employers are increasingly becoming aware of the benefits of having a diverse workforce. As a result, the modern workplace is rapidly becoming diverse in terms of age. The situation presents both benefits and challenges to the employers. Among the most profound challenges that emerge from an age-diverse workplace is...

Dell Technologies’ Company Analysis

Company Introduction Dell Technologies, most often referred to as Dell, is an international company that produces computer hardware and software (Dell Technologies, “Company Information”). The firm was founded in the United States in 1984 and has been providing services worldwide for many years. Its headquarters are based in Round Rock,...

Hofstede, Hall/Hall, and Gesteland Cultural Models

The models of the culture of global automobile companies. The model of culture the most appropriate for the selected international competitor Some of the three most known models of culture are Hofstede, Hall/Hall, and Gesteland. Hofstede’s model arose from interviews with employees of IBM in over 50 countries. The other...

Businesses Performance: Financial and Non-Financial Measures

Purpose/ Core Interest The purpose of the present research is to evaluate the implementation of non-financial measures of performance in small and medium enterprises (SME) as a predictor of enhanced performance. The research aims at examining at least 100 small and medium enterprises, seeking to outline their measurement strategy and...

Yalla Momos Restaurant Business Plan in Dubai

Introduction The catering industry is a profitable and successful platform for starting a business if the strategy is thought out in advance and the terms of the business plan correspond to the current market opportunities. As an analysis of such a venture, the Yalla Momos restaurant for expatriates in Dubai...

Human Resource Management Practices

Introduction One of the primary roles of the human resource management (HRM) function is to ensure that human assets are highly motivated to assume the required productivity levels. This role is actualized through the application of various motivational programs and ensuring that the management is always committed to enhancing the...

Problem-Solving Techniques for Effective Human Resource Management

How would a manager use systematic thinking and intuitive thinking in problem-solving? In the process of problem-solving, managers may resort to two types of thinking: systematic and intuitive. Both of these approaches have their advantages and disadvantages that may have a profound impact on the success of the decisions made...

Islamic and Western Corporate Social Responsibility

Executive Summary Corporate social responsibility encourages organizations and investors to conduct their operations in a principled way. Thus, corporate social responsibility enhances the image and growth potentials of business investments. However, the term social responsibility portrays different meanings across borders. This paper seeks to discuss corporate social responsibility from the...

Coca-Cola Company’s Global Operation and Cultural Diversity

Global Operation and Cultural Diversity Coca-Cola is an example of a company that commits to supporting cultural diversity among its employees in many countries around the world. The company’s policies on diversity are largely based on the fact that the company operates globally, and an important factor in its success...

PayPal Company’s Early Success and Current Threats

What explains PayPal’s early success? PayPal has been able to realize high profits and returns due to the excellent services that it has provided over the years. The over 28 million accounts active by 2006, and 100 million registered users have enabled the company to realize high returns in the...

Wine Export Dynamics: A 2015 Review of French and Chinese Markets

French Producers’ Dominance in the Global Wine Market In my opinion, while developing the argument of the competitive advantages of the French wine industry, SWOT analysis can be of use. SWOT presupposes the description of a company’s internal and external advantages and disadvantages, which are categorized as “Strengths, Weaknesses, Opportunities,...

“Navigating the Future of Work” by Hagel et al.

Introduction The workforce, the workplace, and the conditions of the market in the 21st century are very different from what they were in the past. The modern market is driven by innovation, meaning that skills, knowledge, technologies, and practices are quick to become obsolete (Watson 2016). With the planet’s population...

Employee Tardiness in Annual Performance Review

Before the annual review, a manager should prepare by evaluating the performance of the employee based on measurements of productivity used in the company. In the case of employees like Jim who have a tardiness issue, a record of late arrivals should be kept leading up to the meeting. Performance...

Eagle Mfg Co Supply Management Issues: Low Morale & Inefficiency

Major Facts The supply management department of Eagle Mfg Co has not been functioning at the optimum level, morale is low, co-ordination between departments slows and supply of materials to different departments such as operations and maintenance inefficient. The management of Eagle is paying its Supply Manager Ted Jones a...

HSBC Bank’s Staffing Change: Communication Plan

The Need for the Change in Staffing and its Impact on all Stakeholders HSBC Bank wishes to appreciate the contribution of all its employees to the organization’s productivity, thanks to the company’s advanced knowledge sharing base and its excellent connection with the widening array of co-workers and consultants. The outcome...

Advanced Management Accounting in Business

Introduction Business leaders are becoming increasingly aware that environmental factors affect their profits in significant ways. As a result, Environmental Management Accounting (EMA) has emerged as a mechanism for assessing the extent to which organizational activities affect the environment in addition to how the underlying costs influence their businesses. EMA...

The Role of Employee Attitudes and Job Satisfaction

Introduction Organisational behaviour (OB) is more than just a totality of individual employee job performances. It comprises the aspects of corporate culture, such as shared values; personal and organisational discipline; both task-specific and non-task specific practices; relationships among employees of all levels, etc. (Li, 2015; Mawoli and Babandako, 2011). The...

Thorntons Company’s Corporate Social Initiatives

Introduction Corporate Social Responsibility (CSR) refers to the initiatives sponsored by a firm to promote the wellbeing of the community in which it does its business. In the recent past, the concept of CSR has gained root where each corporation is seeking to gain customers’ loyalty by giving back to...

TSC’s Project: Distribution and Inventory Management

Key Issues Short-Term Objectives The major component of TSC’s Project 275 aimed to achieve growth in sales, EBITDA, and RONA is distribution center storage and throughout capacity. The analysis helped the company to reveal some constraints in distribution and inventory management which are primarily correlated with poor logic and lack...

Change Management Models Comparison

The Kurt Lewin Change Management Model Developer The model was developed by a German physicist Kurt Lewin who immigrated to the United States in the early 1930s. He is known as a founder of social psychology (NHS, n.d.). Description of the theoretical perspectives The framework of his model consists of...

JP Morgan Chase & Co.’s Unethical Behavior

Introduction JP Morgan Chase & Company is the largest bank in the United States that offers banking and other financial services. It has a market capitalization of approximately $2.145 trillion. It was founded in 2000 after the merger of two financial institutions namely J.P. Morgan & Co. and Chase Manhattan...

Arts Organizations Management

Organizational Structure Definitions from an arts management perspective (Parker, 2012): The mandate is an authorization of an arts organization to perform particular actions (e.g. provide education, mentorship, leadership, and other services) as well as to serve clients coming from all existing artistic fields with any budget. Mission (mission statement) is...

Oman Refinery Company’s Operations Management

Orpic is one of the largest organisations in the Sultanate of Oman and one of the most rapidly growing enterprises in the Middle East oil and gas industry. One of its recent strategic goals is to increase the asset base by more than $9 billion and the product output –...

Maslow’s Hierarchy of Needs and the Equity Theory

Maslow’s Hierarchy of Needs One of the most well-known motivational theories, Maslow’s Hierarchy presupposes that the actions of an individual are aimed primarily at satisfying their needs, the physiological being the basic ones, whereas the necessity for self-actualization, which refers to the realization of one’s potential, comes at the very...

Goodman Fielder Company Entering Japanese Market

Political factors that might affect Goodman Fielder in entering Japanese market include government regulations and policies. Goodman fielder should ensure that they understand all rules and regulations put in place by the Japanese government regarding businesses (Stern 59). For instance, Japanese government has set various policies to safeguard their domestic...

Cadillac Motor Car Division’s Quality Management

Introduction Cadillac Motor Car Division is part of the General Motors Company, a firm that designs, produces, and sells motor cars and car parts all over the globe. Cadillac is focused on the marketing and production of luxury cars for sale in the United States, Europe, China, and other countries....

Sun Life Financial Company’s Audit Plan

Introduction The audit plan is prepared after collecting basic information of the client. The information will then be used for identifying the risk level and developing audit strategies (Pickett 43). The basic information of Sun Life Financial is provided in the following. Products Sun Life Financial is a leading financial...

Quality Management Role in Effective Leadership

Executive Summary The report entails a critical review of total quality management in the operation of a firm. The various ways through which the total quality management can contribute to an organization success are evaluated. However, the report takes a narrow approach of total quality management. This arises from the...

How to Become a Successful Leader?

Introduction Fundamental leadership success secrets separate the successful and effective persons in charge from the average and mediocre leaders in current firms. Leadership technique is studied from gurus, learned in discussion groups and exists as a component of an individual’s inborn special headship technique set built up over years, and...

Adelphia Communications Scandal and Deontology

Introduction In business management, ethics plays an imperative role because it purports transparency, dedication, and professionalism. Ethics suggests that managers should differentiate between corporate and personal roles by creating an artificial distinction between the two affairs. This helps managers to avoid corrupting their official responsibilities and compromising corporate affairs at...

Uber Company: Critical Issues in Business Management

Introduction Innovation can be defined as a strategic change in the existing business aspects of the development of new ones that are aimed at the improvement of effectiveness, performance, and competitiveness (Research and innovation para. 1-4). The present paper considers the innovation of Uber company. According to the Uber case...

Aramex Corporation’ Diversity Management Strategy

Introduction This is a diversity management strategy report for Aramex as a multinational corporation (MNC). It is expected that the strategy will enhance Aramex’s competitiveness in the global economy. The report clearly explains the principles of diversity management for the Aramex, identifies the challenges faced by the company in introducing...

Kansas City Zephyrs Club’s Accounting Problems

The case study at hand presents several accounting problems faced by the Kansas City Zephyrs baseball club. The disputes arise because of the disagreement between the baseball team and the club owners on the benefits provided to players. Both parties are involved in bargaining negotiations, the ultimate purpose of which...

Devil’s Den Organization’s Ethical Dilemma

The case study, Dilemma at Devil’s Den, presents us with numerous organizational challenges. The foundation of the case is on ethics, morality, and individual’s system and the manner in which it impacts on his/her perceptions and behaviors. The structure of the case study looks at the impacts of rewards and...

Job Evaluation and Salary Administration

Introduction This paper explores a specific case of job evaluation where several of a company’s managers disagree about the rating that should be given to a particular worker. They approach the evaluation of the job from different perspectives and thus face misunderstanding. The sections below will include an educated opinion...

Apple Inc.’s Corporate Strategy and Global Ethics

A brief overview of the company Apple Inc. is one of the leaders in the sphere of personal computers and other electronic devices globally. The company was established in California in 1977. Apple Inc. “designs, manufactures and markets” personal computers, mobile communication and media devices it also “sells a variety...

Financial Statement Periods, Types, and Components

The purpose of a company’s financial statement is to inform the readers about the financial operations, revenue, and expenditures registered within a certain period (Fontinelle 2017). Differently put, in a financial statement, a company tells the public how much money it has earned and paid over a particular time frame....

Burberry Corporation: Job Opportunities and Increasing Income

Executive Summary Burberry is a multinational corporation that specializes in the production of apparel, accessories, and cosmetics. The company is famous for the manufacture and distribution of trench coats. Burberry has outlets in the United States, Asia, Europe, Australia, and Africa. It runs a promotional campaign dubbed “Burberry Bespoke”, which...

Enhancing Safety Checks at Sikorsky Aircraft: A Comprehensive Review

Although Sikorsky Aircraft Company has been known for its trademark quality standard since the day that it was founded, improvements are crucial for the efficacy of the firm’s performance and the satisfaction of the customers (NDT/Quality Assurance Materials & Processing Lab Quality Manager, 2016). Moreover, given the industry that the...

Ebay Company in Asia: Marketing Strategies

Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided Competition is an inevitable aspect of our day to day business world. It is a concept that has both positive and negative effects on businesses....

PassAct Inc.’s Information Technology Solutions and New Business Model

What problems or inefficiencies did the founders of PassAct see that led them to start a new firm? In the middle of 90th, Louise Rawlings and James Blevins were employed in the trade for the main dealer of electronic units. They noticed firstly a precise irritation met by scientists at...

Coca-Cola Company: Strategic Management Process

Executive Summary The paper at hand is devoted to the analysis of the process of strategic management basing on the Coca-Cola case study. In the framework of the relevant study, such aspects as a mission statement, a vision statement and values were examined. The principle aim of this analysis resided...

Innovation Dynamics in Collaborative Processes

Eleonora Paolocci’s article “Digital Strategies of Consumer Involvement and Innovation Dynamics: A Cross-Sector Explorative Study” (2014) is devoted to the investigation of the collaborative process between consumers and providers through digital technologies. The nature of this study can be examined with the help of the research onion suggested by Saunders,...

Choice Hotels International Inc.’s Profitability

Introduction Choice Hotels International, Inc. (CHH) is a hospitality holding entity intent on acquiring variegated shares for its brands, including Comfort Suites, Quality Inn, and Sleep Inn (Fraser, 2012). This paper enumerates a detailed analysis of the CHH Inc. by way of outlining its size and growth, industry classification, vision,...

Marks&Spencer Company’s Business Performance

Introduction Analyzing business performance encompasses various factors such as society, economics, politics and history. These factors are rarely incorporated in organisational studies. Organisational analysis is usually a technical matter. Modern business trends emphasise on maximising shareholder value (Gray 2009, p. 52). In most cases, companies exploit cheap labour from offshore...

Oprah Winfrey’s Leadership and Change Competency

Abstract The paper discusses global leader’s competencies with the focus on the Change competency demonstrated by Oprah Winfrey in her activities. While referring to Winfrey’s experience in leading projects and maintaining the change, the basic principles of the development program for global leaders are formulated to contribute to the leaders’...