11386 samples of this type
Executive Summary Entering the context of the online economic environment is fraught with multiple difficulties, mostly due to the need to reconsider an array of internal organizational processes and introducing a flexible system of change management. The case of Zalora, a company, working in the apparel industry, shows that the...
Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that...
This essay sample focuses on ethical issues in Walmart. Here, you’ll find out what Walmart ethical issues are and how they relate to ethics in retail. Are Walmart Ethical Issues Different From Other Large Retailers? No; most of the ethical issues faced by Wal Mart are not different from those...
Executive Summary This study presents a market exploration structure known as the PESTEL analysis model. At the back of the continued pace of aviation technology, drones have become important tools in almost every industry. The study examines various PESTEL factors with a view of seeking the best strategic marketing plan...
Leadership style is an essential managerial characteristic. According to Lewin’s model, there are three types of leadership: authoritarian, democratic, and laissez-faire (Marquis & Huston, 2011). Authoritarian leadership is characterized by rigidity, strict control, and discipline. Such leaders mainly focus on the desired results. Within organizations, authoritative leaders tend to ignore...
Analysis of strategic capabilities and external environment Introduction Barnely (2001) defines strategy as a long-term plan to achieve the preset objectives of an organization. Dracker (2002) depicts innovation as the means through which an entrepreneur comes up with new ways of creating wealth or endows the existing ones to enhance...
Introduction In the contemporary business world, competition has increased and managers have been devising strategies to enable them gain a competitive edge. One of the key strategies has been the use of information technology as a tool to enhance business operations and at the same time to reach to a...
Abstract Abu Dhabi National Oil Company (ADNOC) has gained the reputation of one of the most successful companies in the UAE. The firm has been operating in the realm of the oil and gas industry, which is currently one of the most profitable industries in the global economic realm. ADNOC...
Management Careers in the Industries The hospitality industry presents a vast area of careers in management. Food and beverage management is one of the popular careers in the industry. It entails the management of catering companies, restaurants, and other entities that serve food. The main role of a food and...
Introduction The contemporary business world values the incorporation of information systems to facilitate the realization of efficiency in the various business processes. Particularly, information systems integrate technology to improve the management of organizations in various aspects, including the racking of transactions and the facilitation of decision-making processes (Rainer, Cegielski, Splettstoesser-Hogeterp,...
Introduction The business environment has become increasingly multifaceted and unpredictable because of the unremitting changes that affect every aspect of life. This situation has led to counterarguments concerning the relevance of school curriculums in terms of shaping business practices. Various management theories have been developed in an attempt to improve...
Introduction Seow (2014) is articulate about the fact that “running a café is no piece of cake.” The last five years have been characterized by a boom in the café business, with more than 350 new cafes, snack bars, and coffee houses opening up each year in Singapore. Unfortunately, around...
The success of any organization depends on the nature of management practices it adopts. It is never an easy task to meet all workers’ needs or desires; however if a management team formulates correct policies or strategies of management, then likelihoods of success are high. All management practices should fall,l...
Introduction At the moment, the use of innovative technologies that make it possible to improve the activities of companies significantly is becoming widespread in many industries. These transformations have not bypassed the fashion and clothing industry, in which the use of such technology as artificial intelligence gave impetus to the...
Introduction Acquisitions are a major strategic approach for companies seeking to grow their market share and revenues. In this scenario, the focus is on evaluating two companies, A and B, and making recommendations on whether TransGlobal Airlines should acquire one of the two companies or both. This paper aims to...
Introduction Fire safety refers to the condition of an object in which there is no probability of a fire. Specific measures are taken to eliminate it and exclude its negative consequences and factors if it occurs. Competent and accurate fire safety management is essential for the holistic provision of fire...
The Elements of the Firm’s Promotional Mix McDonald’s is a company with a versatile promotional mix (PM). The first element of the corporation’s PM, digital and social media marketing, includes publicity that people can view on different devices (Marshall & Johnston, 2019). For instance, McDonald’s has developed digital commercials that...
Brief Introduction & Key Issues Cabela’s is a privately held retailer that caters to outdoor enthusiasts by stocking various products for hunting, fishing, camping, and other similar pastimes. The company has come a long way since its 1961 beginnings in Chappell, Nebraska, and is now a significant player in the...
The Tesla brand is generally seen as the antithesis of the conventional automobile. For example, one of its business strategies was to first target the high-end market with an aspirational luxury product before expanding into the middle- and lower-end sectors with the inexpensive Model 3 car. The unique selling proposition...
Introduction Followership can often be viewed in a negative context. However, followers are a necessary element that creates a leader because they realize leadership’s main feature is managing people. Moreover, the organization’s productivity largely depends on the team’s work and its members’ ability to perceive and implement management tasks. Therefore,...
Radisson Blue is chain of hotels operating in more than 380 cities, belonging to the Radisson Hotels conglomerate. This chain exists since the 1960s, with the brand coming online in 2009, after a rebranding strategy was launched by the company (Sharma and Jaswal 2022). These hotels can be found in...
Kroger and Albertsons, two large US grocery store chains, announced their merger in October 2022. The merger was expected to benefit customers, communities, and employees. However, the article by Creswell (2023) reports that the private-equity giant Cerberus and a group of investors may win the $24.6 billion deal. This poses...
Company Background Pixar Studios, based in Emeryville, California, is a visual effects studio with numerous nominations and awards for its ability to advance technologically and creatively. The production of films, merchandise, and other related items for the younger generation is a crucial area of the company’s activities. In addition, the...
A face-to-face interview session was conducted with John Winters on November 5th, 2022. Winters is a Behavior Analyst Certification Board (BACB) professional whom I met while attending an education workshop several months ago. From our discussion, the respondent reveals that ethical dilemmas are common in professional life. In this case,...
Introduction An organization’s business strategy and its relationship with its internal and external environments play a major role in its success by guiding policy development and decision-making toward achieving goals. Thus, a business analysis assesses an institution’s corporate strategies to identify the need for change and design solutions that maximize...
The LEGO Brand Touchpoints There are several touchpoints that the LEGO brand implements to promote its brand and the first one is related to a strong brand design. A demonstrative example of why the touchpoint is important for the target audience is the case of China, where money was invested...
Introduction The presented paper is devoted to the in-depth analysis of Saudi Arabian Airlines, or Saudia. It is a flag carrier of Saudi Arabia, with its central office in Jeddah (Gamraoyi, 2016). Its main operational base is located at King Abdulaziz International Airport (Gamraoyi, 2016). The company also has several...
Introduction: Sundar Pichai’s Early Life and Education Pichai was born in the Indian state of Tamil Nadu. His mother, Lakshmi, was a stenographer, while his father, Regunatha Pichai, worked for the British company GEC. His father also had an electrical component manufacturing firm. Pichai attended Jawahar Vidyalaya Senior Secondary School...
Introduction As the world experiences the adverse impacts of climate change, countries have accelerated their efforts in transitioning from fossil fuels to low-carbon energy. The changeover poses a significant threat to the companies operating in the oil and gas (O&G) industry, as the prospective demands for nonrenewable energy sources are...
Introduction An organization’s expression of its vision and mission is essential to its overall structure. A vision statement for a corporation lays out its goals and objectives for the foreseeable future (Carpenter et al., 2009). It gives an indication of the path that the company intends to take in the...
The National Hockey League’s (NHL) marketing strategy seems to depend on fans’ visits to the plays. The NHL attempted to establish hockey players’ presence in media affairs and publications. The NHL developed a number of grassroots marketing initiatives to promote the young public’s curiosity about street hockey, roller hockey, and...
The Coca-Cola Company is a multinational company with its headquarters in Atlanta, Georgia, in the United States. Founded in 1892 by Asa Griggs Candler, the corporation operates within the carbonated soft drinks (CSD) and beverage sector while serving billions of customers across the globe. The company brand positioning has transformed...
Analysis of Kodak’s Situation Using the 3S model Theory Companies require a consistent theoretical and practical approach to maintain their competitive advantage. A channel of access, sharing, and integrating knowledge is important in every organization aspiring for innovation. In a disruptive business market, organization need a strategy-making process which enables...
In a corporate climate where organizations are constantly competing with rivals that make and sell identical items, change is not only an unavoidable task but also a crucial component of driving innovation and gaining a competitive edge. Today, Netflix is a breakthrough and a champion because it provides value to...
Introduction This report presents a digital marketing strategy and plan for Shake Shack, an American regional chain of fast-food restaurants. The purpose of the report lies in developing the strategy for addressing the issues revealed during the digital marketing audit of the company. In particular, Shake Shack seemingly struggles with...
Introduction McDonald’s is the leading fast-food restaurant operating in several countries across the globe. Since its establishment in 1940 in the US, the corporation has become the largest fast-food restaurant operating in more than 100 countries (Kee et al., 2019). McDonald’s main purpose is to serve quality food that meets...
Attributes Classification of Attributes Watching movies, series, and TV shows Experience Size of content Search Usability Experience Mobile, laptop, and TV streaming Search Research Amenities Search Watch lists and recommendations Experience Customer Service Credence Competitive prices Search Quality of content Experience Scope of choice Search Competitive positioning implies the correct...
Introduction Leadership and management theories have helped form and shape the way organizations are governed. However, these theories are different and can be applied to achieve different organizational purposes. For example, transformational leadership is one of the classic theories where leaders motivate their followers by increasing self-efficacy (Yukl & Gardner,...
Organizational strategy development is not easy to navigate since it involves ambiguity and complexity at every stage of the strategy execution process. For instance, constructing the strategies involves applying either prescriptive, deliberate, or emergent approaches (Ul Musawir et al., 2017). Thus, before putting the plan into action, the prescriptive approach...
Abstract Teamwork is a dynamic and complex process that enables the exchange of diverse opinions and perspectives. This study focuses on exploring the issue of team performance in connection to leadership approaches, team dynamics, and motivation, as well as diversity. It was found that the most productive and effective teams...
Introduction Arsenal Football Club (FC) is presently one of the leading professional clubs in England and across Europe. Having been established in 1886, Arsenal FC is one of the clubs that have played in England’s top league for the last seven decades. Historians in the field of sporting acknowledge that...
Executive Summary Siemens has implemented anti-corruption measures, detailed standards and ethics, and stringent corporate norms. Prior to the bribery scandal, Siemens had a superb reputation. Bribes have long been accepted as a business norm at Siemens. When calculating the project’s cost, Siemens workers used a famous tax phrase that literally...
Employees should be well aware of their manager’s expectations and management style to understand whether they can perform their job properly. Employers should also know what their workers expect from their position before starting the process of employment. When both a manager and an employee have a clear understanding of...
Introduction Performing managerial tasks in the present-day world is becoming complicated due to the evolution of the field, resulting in the modification of all procedures. It is conditional upon the change in the way people communicate, which implies innovations applicable to all areas of companies’ activity. Therefore, the majority of...
Process management Amazon is an internet-based retailer and web service provider with millions of customers. Its headquarters are located in Seattle, Washington. It has revolutionized online purchasing by making delivery quick, inexpensive, and painless for customers. This essay will focus on the process and location strategies it has put in...
Business ethics is one of the essential components of working in a business environment. Due to its principles, ethical problems and moral issues that arise during work between people can be considered and resolved. Moreover, ethical value systems also support business performance (Ferrell et al., 2019). This course’s study has...
Executive Summary This essay aimed to explore how satisfied customers are when purchasing Nestle projects and provided a brief overview of the Nestle background. Consumer satisfaction is a major challenge that is facing Nestle due to the different tastes and preferences of customers. The researcher used various sources such as...
Executive Summary Unilever is a multinational company that has implemented a large number of changes and innovative policies in an attempt to stay on top of the competition. It has added a new vision and mission to its objectives concerning sustainable development and social equality resulting in a more positive...
Executive Summary This report has been developed to provide an evidence-based analysis of Argos’ takeover by Sainsbury’s in 2016 from the perspective of change management strategy effectiveness. Firstly, the background of the analyzed change management decision is introduced. Secondly, a brief overview of the case is provided with a discussion...
Introduction There are several aspects and questions that start-ups and businesses need to consider before releasing new products or services. In order to succeed, businesses need to fulfill customers’ needs and meet the current requirements of the market. A standard method that helps to evaluate business opportunities is a feasibility...
Introduction The servant leadership style is one of the most controversial management practices. This method includes many psychological and practical elements in the context of interacting with people at a professional working level. Like all other management models, servant of leadership has its merits and demerits. They can include the...
Introduction Coca-Cola Company is the leader in the market for soft drinks. It was founded in 1886 and became a manufacturer of iconic glass and other products (“Our company,” n.d.). To examine its current situation, SWOT analysis can be applied. It is a strategic tool for identifying strengths, weaknesses, opportunities,...
The Coca-Cola Company is one of the most renowned brands in the world. The Coca-Cola brand is valued at $84 billion; the company controls 35% of the North American soft drink market and operates over 900 bottling plants worldwide (Gaille, 2021). Coca-Cola finished the 2020 fiscal year with $33 billion...
For the restaurant industry, training, motivation, and performance of employees play a crucial part in the success of a business. This notion indicates the need for extensive attention to the initial steps taken by new hires, as their actions can have an immediate impact on an establishment. This essay aims...
Servant leadership gained momentum several decades ago and has become quite a common approach to managing organizations on a global scale. An increasing number of people utilize this type of leadership style irrespective of the cultural background or the contexts they operate in. However, it is also necessary to note...
Introduction The main goal of any company is to obtain a consistently high return on invested capital. For investment profitability to be higher than that of competitors, the competitive advantage over them must be stable; in other words, the quality of goods and services provided to consumers must be higher....
Abstract This is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE. Mercedes Benz is a pioneer in the automotive industry with a wide variety of automotives like trucks, vans, passenger cars, etc. Mercedes Benz’s industrial operations in...
Introduction Tesla Motors, established by three persons – Marc Tarpenning, Elon Musk, and Martin Eberhard is a corporation that creates a very high-routine electric games car and is supported by a large amount of elevated-profile shareholders. “Tesla’s goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly...
Introduction Leadership training is important for managers since it equips them with skills necessary to enable them lead the organization towards attainment of organizational goals. Leadership training enables managers to create amicable working relationships with the employees. This enhances sharing of experiences among employees within the organization (Ashraf, n.d, p....
The current literature review describes the main qualities and skills possessed by modern managers. Gillard and Price (2005) state that critical thinking is one of the main concepts and practices used by managers to grow and develop their strategic position. Good managers do much more than make good decisions, a...
Introduction The case of the River Café shows that effective leadership, communication and team building are the main success factors for every organization Communication and leadership are two essential parts of modern organizations, so my interests are to investigate the relations between these two concepts and their impact on staff...
Introduction UAE is the largest and richest country of Middle East in Asia. In UAE, there are lots of hypermarkets are business successfully. Among them Carrefour is most known and dynamic in player, It is selling about 100,000 items to customers everyday. New product development is a continuous process and...
Introduction As trade barriers are minimized and information is being de-regularized the world is becoming a ‘global village’. Elements like outsourcing, environmental stability, globalization; sustainability etc has changed the working patterns of organizations. Multinational corporations are increasing day by day and they are usually criticized because of issues like environmental...
South Korea Potential for IKEA South Korea is currently among the countries with a stable economic and political situation that attracts foreign business. IKEA is a Swedish enterprise that entered the Korean market in 2014 and currently operates two facilities, and the third one is under construction (Bae, 2018, para....
Introduction Career counseling, as a broad sphere of theoretical and practical frameworks aimed at helping clients make the right professional choices at different stages of their life span, deals with a variety of specific cases. In order to develop an effective intervention plan and solve the client’s problem, a counselor...
Introduction Gene Wilkes, in his book Jesus on leadership: Developing servant leaders, takes his readers back to reflect on how to manage people the way Jesus did. The work is intended as a primer for those who want to lead among God’s people like Jesus. The idea of servant leadership...
Introduction In 1985, the chief executive officer (CEO) of Merck established a new committee aimed at analyzing and reviewing personnel practices and policies. The case reveals that the biggest challenge affecting this pharmaceutical company was the best way to reward and identify exceptional and talented workers. The absence of an...
Introduction Heracleous and Papachroni explore strategic leadership and innovation at Apple, Inc., performed by Steve Jobs, a founder of the organization. The authors point out that the company started to prosper after Jobs returned to work in 1997. For the period before 1997, however, the organization experienced financial difficulties and...
Managers have the role of developing policies, strategies, and tools to enable their companies to attain corporate goals, objectives, vision, and vision. Strategic management is an approach adopted by effective leaders/managers to develop responsive and efficient strategies to make their organisations competitive and increase their sales revenue. The approach aims...
The rationale for selecting AirAsia The basis for picking AirAsia as the low-cost company for the study is due to the competitive nature of the South Asian market (Heracleous, Wirtz, & Pangarkar, 2005) The new entrants into the market like Malindo Air who seem to duplicate the company’s strategies have...
Introduction Edward Jones had been pursuing the same strategy for nearly thirty years and had become the fourth largest broker in the U.S. Central to the strategy was the belief that the end consumer was the only client to the firm. With the changing business landscape, stiff competition, and complex...
Executive Summary The aim of this paper is to investigate the impact of customer relationship management in the airline industry and its contribution to the success of the business with a case study of Cathay Pacific Airlines. In order to explore this topic area, the introduction of this paper focuses...
Mountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. In 1973, BBDO New York, PepsiCo’s “agency of records for Pepsi”, became the advertising agency for the Mountain Dew brand (Harvard Business School par. 4). BBDO was a leading ad firm that attracted high-end clients because of...
The TMS’s new decentralized IS structure The TMS’s new decentralized IS structure provided a strategy that promoted transparency in major organizational or business units. It enhanced business alignment with IS and offered locaattentionio The TMS’ new decentralized IS structure while promoting the vision of the enterprise. Moreover, the decentralized IS...
Introduction Due to competition and changing preferences, an entrepreneur must plan any business activity and micromanage the risks involved. The main measures of entrepreneurship skills are motivation, personal attitude, and aptitude. Besides, an entrepreneur should be innovative and keen on identifying opportunities, which are turned into successful enterprises. This reflective...
Introduction Change management is the modern method of implementing innovative developments and concepts to increase the capacity of companies and enhance the productivity of employees. Depending on the type of leadership supported in a particular group, it is possible to come to both significant achievements and misunderstanding on the part...
Definition and Applications PESTEL analysis is an audit tool used to gain an overview of external factors relevant to the organization’s functioning (CIPD, 2015). It consists of six key elements exploring political, economic, social, technological, environmental, and legal factors that have a possibility of influencing the organization’s efficiency and efficacy....
Introduction Nowadays the importance of mental illnesses grows steadily. Stress in today’s society has become a global problem. Moreover, a significant part of the tension connected with work. People experiencing stress, anxiety, and mild depression at work cannot perform their duties effectively. In this regard, it is necessary to examine...
Summary: Case Background and Essential Details Kaufland GmbH has been experiencing significant problems with its performance over the past few years. Jess Westerly was assigned to explore the reasons for the organization to fail in the target market. According to the findings of her study, delays, and the lack of...
The unique selling proportions for Microsoft are competitive pricing, compatible services, and high quality products. The company targets users of computer and mobile phones across the globe. The company uses multiple-product branding to reach these customers. The company’s products are technology-based and created through series of research to meet the...
Abstract The paper provides a discussion of start-up costs related to the Game Zone business. The answer to the question regarding sources of revenues and the profit model related to Game Zone is also presented in the paper. The possible success of the business is discussed with reference to the...
Usefulness and Limitations of Product Life Cycle: Essay Introduction A product life cycle is a model that describes the phases taken by products from the time they are launched by a company to the time they decline or die. Products have a life cycle that is similar to that of...
Abstract This paper will cover points identified with Caterpillar (CAT) Company, for example, how the association changed its methodologies and how they concur on basic choices from the past to current. The principal part of the report comprises of presentation of CAT Company as an organization; with a brief portrayal...
Abstract The report aims at finding out whether practicing strong business ethics and good corporate social responsibility has an impact on the operations of Apple. In essence, these two concepts provide a coherent framework that is used to explore the relationships within the business and communities in which they are...
Introduction In the context of business, culture is a significant element that allows the management to understand the preferences and priorities of local residents, especially when it expands internationally. For example, when McDonald’s planned its expansion to the East, it focused on food choices and traditions of the communities. Undergoing...
Introduction Dietz & Watson is a Philadelphia-based food company specializing in charcuterie and cheese. The company recognized its aging traditional customer base and needed to attract younger audiences to sustain growth (Lambert et al., 2022). The company embarked on a rebrand that included new product lines, packaging, and marketing strategies...
Introduction The core of the entire marketing philosophy is consumer behavior. In-depth consumer information is required for effective marketing operations and is the foundation for identifying the target market of complex marketing development. Understanding the reasons for potential customers and the capacity to professionally analyze consumers’ decision-making process to acquire...
Introduction When employee pay is low, it is a specific business practice that can have a damaging impact on employees, the local community, and the business or organization itself. Low pay can lead to employee dissatisfaction, leading to a decline in employee morale, productivity, and loyalty. This aspect can cause...
Introduction A study strategy known as mixed methods research combines quantitative and qualitative research techniques. It is frequently employed when a researcher wishes to use both quantitative and qualitative data to understand a research subject better. Numerical data collection and analysis are part of quantitative research approaches. Surveys, tests, and...
Events Wilde’s Bramble, an organic food company in Vermont, experiences increasingly severe economic pressure due to an increasing credit card debt, endangering the business and its owners’ financial security. The sequence of events consists of establishing a business, rapidly increasing sales, investing into production expansion, switching to credit card funds,...
Introduction Lululemon is a renowned international manufacturer and retailer of sportswear with a focus on high quality and fashion. The company produces goods for training, accessories, and health products. The company was founded in 1998 in Vancouver and, through its continuous development, has expanded worldwide with more than 500 stores...
Introduction Business process reengineering is aimed at transforming processes so that the organization’s activities are optimized and efficient. Coca-Cola has engaged in business process reengineering to simplify internal processes, improve service, and get higher profits. Many stages were carried out, but still, the company achieved the planned results. Each reengineering...
Numerous examples of products ahead of their time did not allow them to become famous. One of the innovations that failed was Microsoft SPOT Watch (Karella, 2020). Before the invention of Wi-Fi and Bluetooth, Microsoft decided to use FM to transmit various information to their watches. Microsoft called this technology...
Nestle International is a renowned global food and beverage corporation that had its origins in Switzerland in 1866. It operates in 191 countries worldwide and is considered one of the largest food and beverage companies globally. Nestle is known for its diverse products, including baby food, coffee, bottled water, and...
Apple Inc. is an American multinational corporation known worldwide for its high-quality computers, smartphones, media players, tablets, and other accessories. Since its founding in 1976, the business has consistently ranked among the world’s biggest technology companies, among such powerhouses as Amazon, Facebook, and Google (Komalavalli & Laroiya, 2019). The company...
Stakeholder engagement in company change processes alleviates concerns that could arise about future performance. Stakeholder assessment is a critically significant precedent to the actual management, where change movers must identify all parties to be affected and provide adequate briefings and preparations for the new ideas. This paper analyzes Starbucks’ change...
The soda company made a name for itself with unique labels that feature a variety of customer-submitted photographs and bottle caps with personalized customer messages. Jones Soda developed an intimate relationship with its customers by employing a customer-focused approach. It evolved into a customer-focused company, with flavor ideas, packaging, and...
Introduction In analyzing the real data for the Regional Real Estate Company, there is a need to conduct a descriptive statistic for the available dataset. The analysis, therefore, assists in making decisions on whether the new advertisement designed adds value to the company or not. The company has proposed to...
Under the conditions of progressive changes in production and information technologies, the widespread use in the practice of the achievements of science, and positive accumulated experience, tangible assets form only a visible, reasonably small part of the assets of enterprises. The main resources for development are increasingly becoming people and...
Introduction Company Profile Starbucks is an international coffeehouse chain, with headquarters based in Seattle, Washington. Currently existing as the largest coffeehouse chain in the world, the brand is well-known and recognized all around the world. Starbucks locations are opened all around the global market, including Japan, China, Canada, the UK,...
Starbucks Corporation, located in Seattle, Washington, is the subject of the executive summary. Starbucks Corporation is an American multinational corporation that owns and operates coffeehouses and roastery reserves worldwide. It is the world’s biggest coffeehouse chain, employing more than 383000 people worldwide. When analyzing the process of checking in a...
Introduction Marketing mix is an important concept for the modern business world. It consists of the four elements describing the major aspects of a company’s work: product, price, place, and promotion (Kotler & Keller, 2021). This model helps to analyze the work of a certain firm and enhance its understanding...
Introduction Traditional organizations were founded on the notion that the leader controls subordinates and that the organization’s strategy is dependent on the leader’s authority over followers. Daft (2017) acknowledges that there are four stages of leadership: control, participation, empowerment, and service. For instance, subordinates are supposed to be passive in...
Introduction In the environmental vehicle (EV) industry, Tesla, Inc. is currently a global leader with high brand recognition and customer loyalty. Tesla, Inc. products are not limited to EV manufacturing and sales but also include the expansion of charging stations, next-generation batteries, and intangible assets, namely the development of EV...
Reason for Selection of That Particular Leader Company’s survival is greatly influenced by the individual temperament and abilities of its leader. There is probably a more exemplary illustration of this idea than Berkshire Hathaway. The most substantial investor in the entire globe is credited to Warren Buffett. In Omaha, Nebraska,...
Unilever is one of the largest manufacturers of home hygiene products, household chemicals, as well as food products. The main goal of Unilever is to make a sustainable and decent quality of life accessible to everyone, therefore, business is conducted here so that not only the company, but society as...
Introduction Maintaining an ethical decision-making framework in the realm of skyrocketing competition rates and increasingly challenging sociopolitical and socioeconomic setting is a highly complicated task. Moreover, with the rise in the importance of information management as the main tool for predicting customer behaviors and market changes, a range of companies...
Abstract The main problem of this case is the demonstration of the developed new recruitment model in the company. It was created by the Office for Content Workforce Management (OCWM), which corresponds to the fact that new approaches and standards were introduced to select new employees. However, in order for...
Introduction Contemporary businesses strive to be sustainable to be successful in the market. Sustainability in an organization involves being environmentally friendly and engaging in social participation to assist the society in achieving its objectives (Ellery & Ellery, 2019). Like other modern businesses, Maple Leaf Foods is working to become the...
Introduction At present, Porter’s five forces analysis is one of the most well-known evaluation methods of business performance. Michael Porter (1979) emphasized the threat of new entrants, the threat of substitutes, the bargaining power of customers and suppliers, and competition as five primary elements of economic rivalry. Specifically, the threat...
Job Description Administrative assistants offer administrative and clerical tasks to managers, workplace employees, and visitors. The administrative assistants handle all the tasks to ensure productivity and positivity of the organizations. The prospective candidates must be able to help managers, other employees, and company visitors. The candidates should provide polite and...
Introduction The global retail industry is one of the most vital sectors in the world, providing various categories of goods to consumers. Tesco is a multinational company operating in the United Kingdom managing multiple groceries and general merchandise. Established in 1919, this corporation’s shares have been listed in the London...
Key Theories of the Nature and Exercise of Leadership in Organizations The concept of leadership has been attracting the attention of many scholars who are keen on explaining different approaches of governing organizations at different times. Leadership theories have been developed to explain some of the strategies that one can...
Followership and servant leadership styles are the primary forms of leading people, especially in the army. Therefore, army officers typically resort to these two types because they are increasingly influential and demand soldiers’ engagement as well. As a rule, soldiers tend to develop better by sharing experiences and opinions with...
Executive Summary Starbucks Corporation, one of America’s most prominent brands, is a globally renowned premier roaster, marketer, and retailer of specialty coffee headquartered in Seattle, Washington. Founded in 1971, the company has registered immense growth over the years to become the world’s largest coffeehouse brand, with a global footprint of...
Overview of the Company: China and United States Apple Inc. (also known as AAPL.O, or simply Apple) is an international company from America, which specializes in technology. The enterprise’s hardware production focuses on the iPhone smartphones, Mac computers, the Apple Watch smart-watches, iPad tablets, the iPod media players, as well...
Consumer-Buying Process for BMW The consumer buying process is a framework designed to describe customers’ paths on their way to making a purchase. With BMW, the consumer-buyer process begins with recognizing the need to have a vehicle that facilitates day-to-day transportation. At this stage, a particular problem may arise, for...
Description of Venture’s Services Starting a retail and distribution consultancy business venture in the future is one of the most lucrative business ideas. A business venture is a legal, organizational, economic, and financial unit feature created by entrepreneurs to enhance their business operations (Kose, 2020). This venture will be appropriate...
Emotional intelligence is a vital characteristic of the quality of human interactions. That is why there is a multitude of research on the importance of emotional intelligence in nurses and academic staff. Simultaneously, private organizations need quality relations, just like organizations in the public sector (Lopes, 2016). As noted in...
It is expected that the implementation of this marketing plan will lead to the following key results. Increase in the number of customers with children. A more engaged following on digital platforms, particularly Instagram and Tik Tok. This marketing plan will use multiple marketing strategies and activities for Tim Hortons’...
Executive Summary These studies would chiefly focus on ASDA’s clothing Brand” Georges Clothing”. It happens to be a UK subsidiary of the giant US food major, Wal-Mart. George at ASDA is a subsidiary of Wal-Mart with a market share of 16.94% in the UK business. Currently, ASDA has over 259...
Marketing Campaign Concept The concept of a marketing campaign for Oral-B electric brushes is to expand the number of buyers by reaching people interested in innovative technologies that can improve their daily life. The product will be presented as innovative rather than health supportive. The target audience contains middle or...
Contemporary marketing efforts of businesses require the creative use of multiple channels that will allow connecting with a consumer and delivering a message about the brand. Integrated marketing communication (IMC) is a combination of all communication channels available to the company and the use of them as an advertising method....
The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...
Group experience reflection First of all, reflecting on the group experience, it should be mentioned that the management style adopted by the group was the democratic style. Such a choice of management style met the requirements set before the group the most efficiently. The group work was organized in the...
Introduction The biggest challenge to human resource managers today is realizing the best approach of economically recruiting, training, and retaining workers. This has resulted in most organizations developing a culture that upholds work-life balance programs to ensure that workers maintain equilibrium both in their professional and non-occupational lives. All organizations...
Literature Review Evolutionary Model Purpose The evolutional model is one of the most commonly changing theories and it is discussed by most scholars in helping one to understand the subject and how a change would impact organizations and institutions. This model is mostly formulated and disguised in two main topics...
Tim Hortons Chain store was established in 1964 at Hamilton in Ontario. Tim Hortons restaurant was named after its founder: Tim Horton. In 1974, Tim Horton perished in a road accident. During his life, he was an admirable hockey player by his fans. This facet of his entertaining games made...
Supply Chain Management Supply chain management is the control of all the processes involved in the production of goods and services to ensure that the end consumers meet their expectation. It starts from the raw material, work in progress, storage, and finally the delivery of the finished products. It is...
In the current economic climate where companies have to grapple with high competition to determine if they stay in business, employing the right sales people becomes the ingredient that determines if a business will maintain a competitive edge or not. Making the right choice in the initial selection of a...
Introduction Different cultures can be classified along a continuum with two conceptual extremes. These extremes are high and low-context cultures. “High context” and “Low context” are the terms that were popularized by Hall (1976) and they are employed to describe the wide cultural differences among the societies of people. In...
Outline Research has been conducted on the comparison of ISO 9000 and Baldrige awards. ISO 9000 is a standard for quality management systems by organizations for better performance. ISO 9000 works on five categorized frameworks for assessment. And the Baldrige award has been created by the U.S congress for evaluating...
Marketing entails making products that are desired by a certain section of the target population or consumer. Marketing has been viewed as an ongoing dynamic process involving a set of interacting activities dealing with a market offering by producers to consumers on the basis of reliable marketing anticipation (sales or...
Background – Branding has been a significant tool for promoting products, but it is recently becoming a point of attack. Identification of problem – Several companies have come under intense criticism over their brands being negatively so powerful that they mislead the consumers, and this has sparked debate over their...
Outline This White paper analyzes the case study about the “Automated Production Control System Case” of the Ajax Company. The paper identifies and describes the associated risks pertaining to the two alternatives under consideration. The report has been prepared in the form of a White Paper. Description of Problem and/or...
Introduction The business world of today is a practical example of hard-line competition. The main cause of these types of aggressiveness is maybe the newly shaped borderless markets all over the world. The total world is now a big market and thus named as global market. Companies, Like Boeing, are...
Introduction Modern world is competitive and every company tries to its best in order to get more profit from the products they produce. There are a lot of methodologies and techniques which are aimed to attract customers’ attention and what is more important to hold him/her. The assignment is to...
Executive summary Most consumers of shampoo are influenced by the features of the product. These features form the most important factor in determining the quality and thus affecting the consuming pattern. It is consumed mostly by the young and energetic population segment most of them who will be showing off....
Introduction Portfolio analysis is one of the most important strategy tools that multi-product or business unit companies employ to ascertain their product situation and take their decisions regarding the product’s future. One of the most widely used analysis tools is the BCG matrix. This article aims to understand the usefulness...
This paper deals with the aspect of Organizational Structure. The organization structuring of any organization is concerned with certain critical matters, such as: Centralization and Decentralization Tall and Flat Structures Span of Control Unity of Command and Chain of Command. The Model Company for this paper is one of the...
Introduction Robbins, Bergman, Stagg, and Coulter, are reported to be among the best authors of the books covering organizational management practices; this paper will therefore critically take a look at the management book fourth edition written by the four authors. In essence this book actually focuses on the management concepts...
Cross-cultural management and international management are concepts that refer to working with individuals coming from diverse cultural backgrounds. In some sources, such as the works by Thomas & Peterson, these terms are presented as interchangeable; however, they are not the same. Overall, both concepts simply being aware of the differences...
Introduction A decision tree represents a visual support tool targeted at helping its user to make a conclusion on the basis of available data. It is a tree-like graph that shows a consequence of decisions that are made with the help of information on outcomes, costs, and utilities. Each branch...
Introduction In the movie Moneyball, the main story is focused on Billy Beane, a General Manager (GM) of the team Oakland Athletics and his attempt to rebuild the team after a number of unsuccessful games in order to prepare it for the 2002 season (Miller, 2011). During the course of...
Nick Swinmurn Swinmurn is currently the chairman of Zappos. He founded Zappos.com (an online shoe retailer) after being disappointed in his shoe search. (Anon. “Zappos.com, Inc. CEO & Executives” 2011). His responsibilities as the founder and the chairman include; Ensuring the company offers the best service in comparison with its...
Abstract Training and development are imperative aspects of organizational performance. This is because the environment in which most businesses function presently is constantly changing and is full of challenges. Most organizations have proved that training and development are crucial for an organization to meet the increasing customer demand, and face...
Management is one of the possible ways of how any kind of work should be organized. Management is all about coordination and the possibility of overseeing the activities different people should complete efficiently and effectively. The concepts of efficiency and effectiveness are closely connected and should be balanced in the...
Introduction Human resources management is required to ensure that resources are well managed in a project; project management is the process through which projects are initiated, implemented, managed, and controlled for a successful project goals and objectives attainment; the process has a time and costs framework that it must meet....
Background Information Cathay Pacific Airways is a world-leading airline carrier and is the flag carrier of Hong Kong. Although the airline’s main hub is at the Hong Kong International Airport, their head office is located on the 33rd Floor, One Pacific Place, 88 Queensway, Hong Kong (Cathay Pacific, 2011). Founded...
Ethics in the most basic terms refers to the philosophy of morals. This discipline provides basis on which individuals make decisions; before one takes a given action, he or she must deliberate on expected outcomes to know whether the action is right or wrong. Morality is relative, what a given...
