Culture shock is a pretty common issue in businesses that is tended to be overlooked. It occurs when people move to another country or face a new culture, which leads to confusion, anxiety, shock, astonishment, or feeling of uncertainty (Segal et al., 2021). Its importance does not have to be...
Topic: Culture
Words: 324
Pages: 1
Introduction This report presents a digital marketing strategy and plan for Shake Shack, an American regional chain of fast-food restaurants. The purpose of the report lies in developing the strategy for addressing the issues revealed during the digital marketing audit of the company. In particular, Shake Shack seemingly struggles with...
Topic: Digital Marketing
Words: 2802
Pages: 10
There are multiple theoretical frameworks available for businesses to optimize their expansion strategies. The Porter Model is shaped like a diamond and comprises four interrelated and interactive factors that determine the likelihood of success for a company based in a particular country when competing in international markets (Kennedy, 2020). These...
Topic: Business
Words: 671
Pages: 2
Discussion of the Problem The story of Tiffany & Co’s negotiation and takeover began back in October 2019. The companies officially signed the takeover agreement on November 24, which was supposed to be completed within ten months. However, they did not meet the deadline because the negotiations were complex and...
Topic: Negotiation
Words: 1768
Pages: 12
Introduction ASOS is a fashion retailer established in 2000 and has headquarters in London. ASOS is an acronym that stands for AsScreenOnScreen and is registered with London Stock Exchange as ASOS PLC. It is an online store with over 85,000 products, available in ten languages through a mobile phone application...
Topic: Marketing
Words: 1676
Pages: 6
The heuristic model is one technique that businesses can use to solve their planning and scheduling issues. It can be defined as an approach to problem-solving that utilizes “rules of thumb” to create a feasible and quick but not optimal solution to a problem and obtain fast results (Langley et...
Topic: Management
Words: 337
Pages: 1
Nokia Corporation also referred to as Nokia, is a Finnish multinational company that was founded in 1865 as a paper mill and is the world’s largest manufacturer of mobile phones. In order to ensure the achievement of the set objectives, organizations require performance measurement which controls checks and balances of...
Topic: Corporation
Words: 562
Pages: 2
Sears, Roebuck, and Co. used to be the largest retailer in the U.S. in the 1980s. The company has a long history that dates back to 1886, when its founder began to sell watches (Paine, 2003). Later on, it started to operate as a mail-order company offering low prices for...
Topic: Ethics
Words: 1464
Pages: 5
Target Corporation is the eighth largest American retail corporation with stores in all 50 U.S. states and the District of Columbia. The CEO of the corporation is Brian Cornell, who is in charge of Target’s 1900 U.S. stores, various properties, and more than 350,000 workers (Target, 2021). The company is...
Topic: Corporation
Words: 1153
Pages: 4
Summary Nike is one of the best fashion firms in the world. It is an American corporation that has been performing well in the market for the past two decades. The company has invested in better strategic management and innovation, which has ensured its success in the market. As such,...
Topic: Nike
Words: 487
Pages: 5
Abstract The effective management of transportation and logistics systems is crucial for the success of businesses and the economy. However, managers in this field encounter many challenges leading to delays, rising costs, and overall business inefficiency. This paper aimed to identify the challenges faced by transportation and logistics management. The...
Topic: Challenges
Words: 6527
Pages: 23
Planning the design for medical supplies warehouses, developing storage, and elaborating retrieval methods, companies are left to make a decision on their own. Very little guidance has been provided for storing pharmaceuticals in the warehouses. However, there are several recommendations for keeping them safe before they get to the pharmacies....
Topic: Business
Words: 564
Pages: 2
Product Pizza Hut is a well-known restaurant that is primarily focused on modern Italian and Western cuisine. The franchise represents the world’s largest pizza chain with over 12,000 establishments and delivery points worldwide. Furthermore, the chain is known for its innovative approach to new product development. Despite a fairly extensive...
Topic: Marketing
Words: 1119
Pages: 4
Google and Microsoft are major multinational technology companies, together with Amazon and Apple they constitute four ‘Tech Giants’ – corporations which dominate the information technology sphere. While Microsoft and Google have similar business models, it might be relevant to research the differences in their functioning. Microsoft was the first company...
Topic: Google
Words: 360
Pages: 1
Abstract The earliest structured argument about the use of ethical principles in business choices dates back to the 1960s (Sele, 2006). However, the notions of Corporate Social Responsibility established in that period vary substantially from our contemporary perspective. Actually, today academicians and practitioners distinguish that business has a duty to...
Topic: Ethics
Words: 3740
Pages: 14
Introduction Organization Development refers to the evaluation and change of the strategies, processes, and structures of an organization in a bid to improve the performance of the organization and help in the development and contentment of its employees. It may involve things like coaching, work-life balance, leadership development, performance management,...
Topic: Organization Development
Words: 560
Pages: 2
Introduction Airline industry is one of the profitable industries today and in future. Ryanair is a UK-based company followed the structure of successful Sourthwest Airlines located in the USA. An industry with this kind of rapid change presents several challenges for companies like Ryanair, namely production costs, and monopolies. Production...
Topic: Management
Words: 3036
Pages: 11
Introduction MediSys Corporation was incorporated in 2002 in the United States and manufactured medical monitoring solutions and devices for the internal medicine and general practice markets. The company achieved significant success with the release of their first two monitoring systems and became very profitable, and at the same time was...
Topic: Corporation
Words: 891
Pages: 3
Nike Company Analysis: Introduction This paper is a critical analysis of Nike, an American based fashion and apparel company. Key sections of this document provide an evaluation of the company’s external environment, its market share, internal operational dynamics and critical factors that influence its performance. The last section of the...
Topic: Nike
Words: 1998
Pages: 7
Internal Promotion Vs External Hiring: Introduction Employee recruitment is one of the most critical decisions that human resource managers frequently make. They can choose between internal promotion and external recruitment. According to Buckman, Johnson, and Alexander (2018), the decision to recruit internally or externally should be pegged on the corporate...
Topic: Hiring
Words: 2271
Pages: 8
This essay sample focuses on ethical issues in Walmart. Here, you’ll find out what Walmart ethical issues are and how they relate to ethics in retail. Are Walmart Ethical Issues Different From Other Large Retailers? No; most of the ethical issues faced by Wal Mart are not different from those...
Topic: Ethics
Words: 724
Pages: 2
Five Competitive Forces The five competitive forces have been placed in two categories, that is, forces that encourage vertical competition and those that favor horizontal competition. Forces that play part in the vertical competition are the bargaining power of customers and the bargaining power of suppliers. On the other hand,...
Topic: Cinema
Words: 1765
Pages: 6
As a division manager, how might the finance department help you to complete the duties of your job? The significance of the finance department cannot be overemphasized. Apart from the input of the skills that are required to steer a corporate body ahead, there is a need for finances to...
Topic: Finance
Words: 620
Pages: 2
Project Task Statement This project seeks to address the fundamental question of the electronic marketing system, and how its application is relevant to Build-A-Tee. It explains how electronic technology enhances and anchors the traditional system of communication that the retail business should apply. The appropriate created method, Build-A-Tee E-commerce System...
Topic: Marketing
Words: 816
Pages: 2
Introduction Emirates Airlines are among the largest air carriers in the world, with an extensive fleet operating flights to hundreds of destinations all across the globe. It was established in 1985 with just two aircraft and has been expanding its operations on a global level ever since (Altaf). The airline’s...
Topic: Airlines
Words: 1718
Pages: 7
Background Service quality refers to the perceptions that customers have on the expected quality of services provided. In most airports, service quality is a necessary tool as it enables the assessment of the level of satisfaction that customers have (Johnston 2005, p. 1304). Heathrow airport is the largest and busiest...
Topic: Airport
Words: 3715
Pages: 14
Introduction For several decades, the dynamics in the marketing environment have shifted from predictable consumer trends to those that are complex and almost unpredictable. In the quest to unearth the factors that determine the trends and complexities surrounding client behavior, there is a need to examine the issue of social...
Topic: Business
Words: 2022
Pages: 8
In spite of the fact that diversity in relation to human resources is a characteristic feature of Alibaba Group that operates globally and employs an international team of workers, there are still issues associated with addressing diversity by human resource management (HRM) tools. The examination of the corporate policies and...
Topic: Business
Words: 1064
Pages: 4
Executive Summary Richard Branson is one of the highest-profile billionaires in the world, and his status is a function of the development of a conglomerate of companies under the Virgin brand. His leadership style and the choice of organizational structure are quite unconventional compared to other companies in the contemporary...
Topic: Leadership
Words: 1737
Pages: 7
The Tesla brand is generally seen as the antithesis of the conventional automobile. For example, one of its business strategies was to first target the high-end market with an aspirational luxury product before expanding into the middle- and lower-end sectors with the inexpensive Model 3 car. The unique selling proposition...
Topic: Management
Words: 3077
Pages: 22
Human Resource Management is essential to an organization since it controls the workforce and is responsible for the efficiency and production of the business. Walmart Inc., a worldwide retailer, prioritizes its employees and develops policies and measures to improve their working circumstances. The work done thus far on the final...
Topic: Hiring
Words: 1113
Pages: 4
Ethics often consist of a gray and fuzzy area that may not have a sensibility of wrong and right. Given the widespread practices of unethical marketing in today’s world, it is necessary to evaluate specific topics that challenge an understanding of ethics in business. Unethical marketing may send the wrong...
Topic: Marketing
Words: 1758
Pages: 6
Introduction An organization’s business strategy and its relationship with its internal and external environments play a major role in its success by guiding policy development and decision-making toward achieving goals. Thus, a business analysis assesses an institution’s corporate strategies to identify the need for change and design solutions that maximize...
Topic: Business Strategy
Words: 2286
Pages: 8
Introduction DBS, Asia’s largest bank, was failing due to several factors; however, top on the list was how the bank was slow. The bank had gained a bad reputation in public, and thus, the introduction of new management changed everything. The management started digitizing the bank and changing its operations...
Topic: Banking
Words: 1980
Pages: 7
Introduction Entrepreneurs are those people who are eager to take risks to start a new business. My first take on Tom’s advice on how to become a successful entrepreneur is “taking risks and making profits within the dynamic business environment” (Lennon, 2022). For entrepreneurs, the risk is the possibility of...
Topic: Business
Words: 313
Pages: 1
2019 Amazon did not experience any shocks in 2019, demonstrating normal development. With $280,522 in annualized recorded revenue in 2019, Amazon showed no big jump compared with 2018 (Amazon, 2020). Massive movements can be seen in the area of sustainable development and research. One of the principal investment areas was...
Topic: Amazon
Words: 604
Pages: 2
Introduction A.P Moller-Maersk group was first established in 1904 as a company that focuses on delivering transport and logistic services. The organisation is a pioneer in the port and shipping industry with over 110 years of experience. The company has expanded its activities to energy solutions, creating a standalone energy...
Topic: Business
Words: 4235
Pages: 15
Introduction Zalando and ASOS are two interesting cases in terms of behaviors in emerging and developing markets, such as the UK and India. This essay will implement various theoretical concepts, including high- and low-context nations, distribution strategies, cultural adaptation, and Hofstede’s cultural dimensions framework, to analyze their strategies. The work’s...
Topic: International Marketing
Words: 2018
Pages: 11
Introduction Franchising is a marketing strategy that is usually used for business expansion in which one party (a franchisor) gives another party (a franchisee) rights and authorities regarding the sale of certain goods or products. The two parties enter into a contractual agreement for the sale of specific goods or...
Topic: Franchising
Words: 2640
Pages: 11
The catering business is a good way to make money for those who love to cook since catering is not always about making lunch for hundreds of guests. However, the sphere is quite competitive today because more and more people consider it profitable and reliable and are trying to create...
Topic: Entrepreneurship
Words: 1102
Pages: 4
Investment activities are crucial for every organization because they allow businesses to generate revenue, promote future growth and development, and many others. That is why companies typically consider many factors and features to decide when and how to invest their funds. On the one hand, a business can rely on...
Topic: Amazon
Words: 596
Pages: 2
Abstract This paper demonstrates the use of ratios in financial analysis. Financial data of Marks and Spencer for a two-year period from 2010 to 2011is reviewed. The study is based on comparative analysis of historical data for this entity. The study applauds the statistical highlights of this group and ratio...
Topic: Business
Words: 2784
Pages: 9
Working capital demonstrates how much liquid asset is accessible to satisfy the short-term cash requirements obligatory by current liabilities in a business. The working capital assumes that current asset and current obligation are short-term concepts; thus, it is defined as a short-term concept. A working capital shows the efficiency and...
Topic: Management
Words: 2354
Pages: 9
Summary Despite being a large international company, Honda has incurred the negative consequences of the world pandemic to a large extent. First of all, the demand for cars has considerably decreased. Business Today reports: “Japan’s No. 3 automaker expects profit to sink to 200 billion yen ($1.89 billion) in the...
Topic: COVID-19
Words: 564
Pages: 2
Important Core Competences Innovation constitutes a necessary competence at Apple, Inc., as evidenced in the business period ending 2008. Ideally, the firm was incorporated in 1976, and its profitability has grown substantially. The firm operates in a competitive technology industry with rival firms providing similar products as Apple. However, innovation...
Topic: Apple
Words: 571
Pages: 2
Summary In the current reality in which business has to work, the exceptional dynamics and turbulence of the external environment require a new type of thinking – not linear and one-sided, but flexible, rational, and critical. Making decisions, and pondering problematic situations, managers unconsciously start from the information known to...
Topic: Disney
Words: 691
Pages: 2
Background of the Case The explosion of retail stores worldwide has opened many channels where consumers can access product information and numerous buying options. Wal-Mart is the world’s largest retail store, headquartered in the U.S., and operates in 15 countries with over 6500 stores globally (Hunt et al., 2018). The...
Topic: Walmart
Words: 1742
Pages: 6
Introduction The concept of organizational behavior has been studied for several decades as theorists try to establish the link between individual behaviors and the performance of corporations. The concept was introduced in 1966 by Jim Naylor and George Briggs when they published Organizational Behavior and Human Decision Processes. Their publication...
Topic: Organizational Behavior
Words: 2962
Pages: 11
Introduction Assessing individual behavior in the context of influencing business outcomes is an opportunity to identify workers’ motivators. Based on the proposed scenario, the attitudes and job satisfaction of each of the four employees will be evaluated, and corresponding impacts on individual aspects of organizational performance will be given. Implementing...
Topic: Business
Words: 749
Pages: 3
Mintzberg’s contribution to managerial theory and planning cannot be overestimated. The five components that the scholar described allow an enterprise to operate more effectively (Kumar, 2015). The components are widely known under the name of Ps (plan, ploy, pattern, position, and perspective). Understanding each P in Mintzber’s theory is needed...
Topic: Management
Words: 562
Pages: 2
Introduction Globalisation has made cross-border investing more attractive and profitable but just as risky. The extent of this risk is highly dependent on the quality of corporate governance in the country where an international investor intends to do business. Corporate governance is defined as the organisational structure in the modern...
Topic: Business
Words: 2622
Pages: 10
The brand extension (also called brand stretching) refers to a marketing strategy used by firms with strong existing brands to extend to other products, leveraging on the strong brand name to capture the market. When customers feel satisfied with the quality of a certain brand and have sufficient loyalty towards...
Topic: Brand
Words: 581
Pages: 2
Introduction There are a number of reasons as to why organizations deem it fit to institute change. To start with, change within an organisation may occur as a result of challenges that may be facing such an organisation; especially as far as global markets are concerned. In addition, a reform,...
Topic: Management
Words: 2274
Pages: 8
The organisation is dealing with garment manufacturing. It is a medium sized company having 250 skilled labours force including professionals and employees. Its objective is to make quality garment products using the latest state-of-the –art technology for the benefit of customers. When describing the key resources of the organisation, its...
Topic: Accountancy
Words: 331
Pages: 1
Introduction Human Resources Management Human Resources Management, or in other words Employee Resourcing, is a rather important function of every company. One can even say that this very function is basic and all other functions are built on its basis, as far as the work of any company depends greatly...
Topic: Coca Cola
Words: 3605
Pages: 12
One essential human resources management task is to make sure the organization is properly staffed. It means that the organization should take into account diversity management principles and cultural changes, equal employment opportunities laws, and discrimination laws. When done effectively, the staffing, recruitment and selection process provides a flow of...
Topic: HR
Words: 2745
Pages: 10
Introduction The successful realization of any project depends on the development of an appropriate schedule and the allocation of resources. The focus of this project was on enhancing furniture manufacturing in the United Arab Emirates (Abu Dhabi) with reference to finding the best possible project management practices to ensure that...
Topic: Manufacturing
Words: 4566
Pages: 14
If you are wondering what Apple principles and advertising strategy are or how they plan their social media campaigns, you are at the right place! Keep reading to get some inspiration for your paper with the help of our essay example. Apple Marketing Analysis: Introduction Today, Apple Inc. is one...
Topic: Apple
Words: 3088
Pages: 11
Background Looking back at my experience working as a server at (each w lahum) I would have to say that while the job was not easy, it was good enough in terms of the salary that we were given as well as the hours that we were supposed to work....
Topic: Performance
Words: 1628
Pages: 6
Managing Organizational Change Change is an ever-present feature that has become a constant in organizational life. This is because change is inevitable for companies that wish to stay competitive and profitable in a shifting environment. However, in employees, organizational change often induces fear and resistance which can have serious damaging...
Topic: Management
Words: 1962
Pages: 7
Introduction Motivation refers to the psychological aspect that stimulates a being to action towards a desired goal; it is the activation of a purpose-orientated conduct. There are two kinds of motivation namely: intrinsic – which is driven by an enjoyment in the task itself, and lies within the individual, and...
Topic: Employee Motivation
Words: 1256
Pages: 5
Canada Goose marketing strategy is closely related to its advertising. This essay analyzes the luxury brand’s marketing plan and suggests some strategies regarding Canada Goose target market. Executive Summary Canada Goose is a large producer of premium-class winter, autumn, and springtime clothes in Canada. Its production facilities include eight manufacturing...
Topic: Marketing
Words: 3369
Pages: 13
Introduction Frederick Taylor, an American engineer, was the founder of the school of the scientific management that is used by plenty of contemporary businesses in the field of the scientific labor organization (Boone & Kurtz 2012). It is of no coincidence that the engineer created that theory as he possessed...
Topic: Management
Words: 1117
Pages: 5
Introduction In the globalized business atmospheres, players in individual industries consider the expansion of their scope of operations in a bid to heighten their competitiveness. Before a company enters a new market, it ought to carry out an analysis of the internal and external factors that would affect its functionality...
Topic: Business
Words: 5336
Pages: 20
Introduction The main objective of this report is to analyze the consumer behaviour in the consumer electronics market and this paper concentrates on the Sony Corporation. The first part of this paper focuses on the background of the company, product line, and suggested actions to influence UK consumers’ attitude, and...
Topic: Corporation
Words: 4166
Pages: 16
The View of Managers Prior to Project Oxygen The organizational culture largely predetermined the employees’ view of management before the implementation of the Project Oxygen. Garvin, Wagonfeld, and Kind (2013) write, “Page and Brin established an informal culture from the very beginning: exercise balls and dogs were permitted at work…The...
Topic: Google
Words: 663
Pages: 3
Abstract Patrick Mene changed the focus of the Ritz-Carlton Company when he joined the organization in 1990. He focused on enhancing the quality of services through investing in training and development for the employees. The organizational culture of the company is also a major element that has led to the...
Topic: Management
Words: 1155
Pages: 5
Introduction Aritzia is a Canadian women’s fashion brand headquartered in Vancouver, British Columbia. The fashion brand has been linked with innovative design, individual style, and quality.1 It focuses on the differentiated global strategy and its unique selling proposition (USP): innovative and creative development. Through this, the company can transform its...
Topic: Business
Words: 1732
Pages: 4
Summary All events must have proper planning to become successful to the planners. A wedding is a sensitive occasion that must be well systematised in that it will suit the desires of both parties. When doing a wedding, individuals need knowledge and expertise to assist in putting in place each...
Topic: Business
Words: 888
Pages: 3
Leadership is an exceptionally crucial ability in all areas of life, including business. Leaders influence others and can shape the direction of the development of their organization. The TED talk by Drew Dudley entitled Everyday Leadership is dedicated to the concept of small-scale leadership and how people can impact each...
Topic: Leadership
Words: 319
Pages: 1
Introduction History of The Company Uber begins its history in 2009, when its founders Travis Kalanick and Garrett Camp launched the UberCab service for ordering executive class cars (Qumer & Purkayastha, 2020). In 2012, a mass fare with simpler cars was launched, named Uber X (Qumer & Purkayastha, 2020). From...
Topic: Strategic Analysis
Words: 2074
Pages: 7
A PESTEL analysis, which examines the conditions of an industry’s external environment, was performed on U.S. smartphone industry. The analysis revealed that this industry has strong governmental involvement and economic influence. There are U.S. agencies that exist just to protect consumers from unfair or fraudulent businesses, and to regulate the...
Topic: Apple
Words: 8636
Pages: 34
Introduction The individual coursework focuses on Rolls-Royce by highlighting its standard industrial classification codes (25300, 25620, and 28110), which helps categorize the firm based on energy and propulsion industry. An understanding of the business structure and organization is illustrated to give a contextual understanding of how the business operates. Further,...
Topic: Business
Words: 1776
Pages: 6
Introduction Modern management and leadership strategies define the quality of work and the success of a business in various ways. There are many ways for individuals to improve their performance, and the article by Herminia Ibarra and Anne Scoular for Harvard Business Review in 2019 focuses on understanding the role...
Topic: Business
Words: 597
Pages: 2
W.L Gore and Associates is famous for producing the highly-priced waterproof fabric known as Gore-Tex. W.L. Gore and Associate also have a wide range of revolutionary products, such as Ride-On bike cables and Elixir guitar strings. Additionally, the company hosts medical devices like synthetic blood vessels and cardiovascular patches. Based...
Topic: Culture
Words: 835
Pages: 3
Introduction In the contemporary world, individuals are surrounded by numerous choices when purchasing this or that product. Since the global market is full of high-quality goods that are manufactured to meet all the needs and preferences of the population, people have to engage in a specific thought process when making...
Topic: Brand
Words: 3022
Pages: 11
The Market The Australian biscuit market is facing rapid growth due to the changes in preference for snacks. Relevant sources have projected the consumer market of the Australian biscuits to rise to an average of $4 billion by the year 2025. The market recorded a 2.2% growth rate from 2010...
Topic: Product Marketing
Words: 2274
Pages: 9
Introduction The current report examines the financial performance of a top carmaker in the motor industry. The company to be analysed is Toyota Motor Corporation, Japan. A number of financial ratios will be analysed with a view of understanding the company’s profitability, earnings, risks, and cash flow in the last...
Topic: Corporation
Words: 2250
Pages: 8
Companies are always trying to attain new markets for more revenues and the most productive way of doing this is through the launch of new products. Due to the ever changing markets and advance in technology businesses have to keep up with the speed by being more efficient, produce high...
Topic: Product Development
Words: 824
Pages: 2
Macro-environment The key principles of macro-environmental analysis are involved in the PESTLE matrix. Hence, considering the environment of Nike in general and Air Force One, it should be emphasized that the environmental perspective of this production is far from perfect, however, the product is highly demanded. (Lorat, 7) Political Actually,...
Topic: Marketing
Words: 1399
Pages: 5
The difference in Investment strategy between FedEx and UPS FedEx in comparison to UPS focuses more on operating independently. The management in all its companies is given the freedom to make independent decisions to deliver the best kind of service to its customers in their consequent markets. They, therefore, end...
Topic: Business
Words: 967
Pages: 3
Life of people is full of mutual relationships which then define the roles of the people in the community and the further implementations of their talents and abilities. Such approach tends to realize the levels of different people in social, financial and at least societal attitude. Though, the concepts of...
Topic: Leadership
Words: 2377
Pages: 8
Introduction Security management is a broad field of management that involves a wide range of asset management activities, the physical security as well as functions that relate to the security and well being of organizational human resources. Just like all the other functions of business management (risk management, marketing management,...
Topic: Business
Words: 3294
Pages: 12
Introduction Procter and Gamble (P&G) is a global company, which operates in 160 countries around the world. Most products of P&G became universally recognized brands such as itsHead & Shoulders, Pantene, Tide, Ariel, etc. Today, P&G is dynamically evolving corporation operating within a rapidly evolving global environment. Marketing around the...
Topic: Management
Words: 2759
Pages: 9
Introduction Human resource management is a very crucial function in any modern organization that seeks to achieve its objectives including the task of ensuring that employees are motivated by use of effective performance appraisal techniques such as reward schemes. This is because people are the most important asset an organization...
Topic: Management
Words: 5910
Pages: 20
The structure of the workplace is changing rapidly due to globalization. For example, Office for National Statistics reports that the workforce in the United Kingdom is presented by various groups of the population, including those coming from British, Indian, Chinese, and Pakistani backgrounds. The employment rate of individuals coming from...
Topic: Communication
Words: 1905
Pages: 4
Introduction In 1985, the chief executive officer (CEO) of Merck established a new committee aimed at analyzing and reviewing personnel practices and policies. The case reveals that the biggest challenge affecting this pharmaceutical company was the best way to reward and identify exceptional and talented workers. The absence of an...
Topic: Performance
Words: 588
Pages: 2
Introduction Project financing is an essential aspect of project success. A detailed and well-incorporated process should be applied in the planning, controlling, and managing records of a project. It is not easy to attain the goals and objectives of a project since the process is constrained by challenges in finance...
Topic: Business
Words: 1612
Pages: 2
Customer Relationship Management In the Coca-Cola company, customer relationship management is at an advanced level due to effective and modern interaction strategies. The evaluation of this parameter is carried out by analyzing consumer satisfaction as a key indicator of brand success. According to Habib and Aslam (2014), Coca-Cola leadership promotes...
Topic: Coca Cola
Words: 281
Pages: 1
Effective management requires the appropriate leadership approach. The theory of situational leadership was created to adopt the leader’s behavior and approach to his or her subordinates by diverse circumstances, such as the followers’ individual needs and competency. While some workers feel more confident under the leadership of autocratic and demanding...
Topic: Leadership
Words: 1124
Pages: 4
Influencer Marketing Essay: Introduction The concept of influencer marketing (IM) emerged recently due to the development and growth of social media platforms, most prominently a photo-sharing application Instagram, and the increasing popularity of the video service YouTube. This component is a part of digital marketing – a term describing varied...
Topic: Fashion
Words: 6566
Pages: 24
The modern standard of living puts forward new requirements for the health, the appearance of a person, as well as the level of service offered. Striving for the best is a kind of condition for the survival of people in the third millennium. One of the global trends in the...
Topic: Public Relations
Words: 2027
Pages: 6
Segmentation and Targeting Dunkin’ Donuts has been on the market for about six decades. Its brands and targeting strategies are designed to evolve along with the changing demands and tastes of its consumer segment. Currently, the consumer segment of Dunkin’ Donuts has a number of different characteristics. For example, the...
Topic: Business
Words: 544
Pages: 2
Introduction EasyJet Airline Company Limited is an airline that is part of a large holding EasyGroup. This British company, which has existed since 1995, at present is one of the largest and most influential corporations in the airline industry in the category of low-cost flights (Anderson 2014). EasyJet serves both...
Topic: Business
Words: 2181
Pages: 8
Hyundai was recognized as one of the top spot terms based on corporate brand loyalty amongst American potential customers within automotive industry. Hyundai has improved over the years, migrating from cheap brand with cheaper quality to one of the most recognized loyalty based brand. Hyundai’s Kia brand appeared as one...
Topic: Brand
Words: 1158
Pages: 5
Our sample essay will focus on Toyota and Mercedes’ competitive advantage and marketing strategy case study. Introduction This paper will compare two companies, namely, Toyota and Mercedes, which are among the world’s best automobile manufacturers and sellers. The goal is to examine their competitive priorities and operations strategies. The paper...
Topic: Toyota
Words: 2035
Pages: 8
Foreign Direct Investment refers to the purchase of a company’s assets within the boundaries of another country by a different firm. For example, a company in the United States of America can increase its business enterprises by acquiring an industry of interest or by extensive marketing within the territories of...
Topic: Business
Words: 549
Pages: 2
Introduction In the 21st century, the global environment is characterized by a high rate of dynamism, which affects the operation of organizations. The sources of change are either internal or external. Organizations are affected by the changes since the factors that result in change are closely interrelated. For instance, amongst...
Topic: Relationship
Words: 2362
Pages: 9
Abstract Problem. Today, the Big Four accounting firms take up 99% of the auditing market and 40% of the consulting market. These companies continued their steady growth even during the period of the COVID-19 pandemic, which slowed down the economies around the globe. However, it is unclear if these companies...
Topic: Accountancy
Words: 4046
Pages: 14
Starbucks Corporation, located in Seattle, Washington, is the subject of the executive summary. Starbucks Corporation is an American multinational corporation that owns and operates coffeehouses and roastery reserves worldwide. It is the world’s biggest coffeehouse chain, employing more than 383000 people worldwide. When analyzing the process of checking in a...
Topic: Starbucks
Words: 881
Pages: 7
The Impact of the Components of the External Environment on Magnolia Brands’ Ability to Realize their Vision Generally, the aspects external environment has the ability to influence the Magnolia brand. For instance, competition from other businesses in the sector might make Magnolia lose customers. In addition, the political stability in...
Topic: Brand
Words: 573
Pages: 2
Introduction The Asia-Pacific area is one of the world’s developed and fastest-growing economic regions. It has evolved as a crucial site for numerous multinational corporations, offering a broad range of benefits and prospects over the last decade. The introduction of Apple in the region has enabled realization of major challenges...
Topic: Apple
Words: 2049
Pages: 7
Introduction Tesco PLC is an international retailer of general goods and services. It was founded in Britain in 1924 and has become one of the most famous retailers since then (Tesco PLC, no date b). The company leads its business both in online and offline retailing through different stores located...
Topic: Business
Words: 2925
Pages: 10
Introduction The rhythm of modern life cannot be called measured and serene. The state in which people do not know what to do in the first place will not help to solve the accumulated cases. Besides, the inability to manage private time can cost dearly: stress, apathy, fast fatigability, failure...
Topic: Time Management
Words: 651
Pages: 2
Introduction Any country’s energy industry is impacted by an array of specific factors induced by the political environment, social and economic situation, as well as the geographical position, resource availability, and environmental issues. Alternatively, different economic sectors have their own particularities that predetermine their capabilities in a given market, opportunities...
Topic: Business
Words: 2482
Pages: 9
Business ethics considers ethical and moral principles in the context of the business environment and governs the actions and behavior of individuals in an organization. Sometimes the companies face with a difficult choice – a moral dilemma, which is complicated by the factor of social responsibility and the contradictory nature...
Topic: Ethical Dilemma
Words: 346
Pages: 1
Introduction For a leader of any company, be it a small business or a large corporation, it is essential to analyse its current state, define the factors that influence it and try to predict the future of the firm itself or its product. Various methods and models allow managers to...
Topic: Smartphone
Words: 920
Pages: 3
The Walt Disney Company, one of the biggest entertainment companies in the world, utilized various business models. In the present time, the company uses the generic strategy to obtain a competitive advantage by the unique structure of the entertainment, mass media, and amusement park industries (Williams, 2019). Generally, generic strategy...
Topic: Disney
Words: 564
Pages: 2
One of the major factors that affect business competence is the role of management in the decision-making process. On the one hand, it is the mandate of the administration to ensure that employees successfully attain the objectives while enhancing optimal satisfaction levels among the consumers. On the other hand, the...
Topic: Business
Words: 917
Pages: 3
The Coca-Cola Company is one of the most renowned brands in the world. The Coca-Cola brand is valued at $84 billion; the company controls 35% of the North American soft drink market and operates over 900 bottling plants worldwide (Gaille, 2021). Coca-Cola finished the 2020 fiscal year with $33 billion...
Topic: Coca Cola
Words: 355
Pages: 2
Executive Summary JD Sports is a rapidly growing company realizing sportswear of popular manufacturers as well as its own brands. It is based in the UK and operates in nineteen countries, including not only Europe but also Australia, South Korea, Malaysia, and others. The situation for the business seems to...
Topic: Business
Words: 3379
Pages: 12
Introduction There are number types of planned changes which occur in organizations. In analyzing these types of planned changes, two cardinal issues are put into consideration; specific areas in the organization that can be changed, and how managers can initiate and implement ideas to each category of change. The most...
Topic: Business
Words: 1115
Pages: 3
The demand for change occurs when an organization faces the need to adapt to the shift of the external environment. A change is required in other cases as well, such as if the current structure of an organization prevents it from achieving a specific goal. There are different types of...
Topic: Business
Words: 574
Pages: 2
Introduction Travis Kalanick is a founder and CEO of Uber, which is considered one of the most successful startups in the recent times. Many have criticized his leadership style, as a lot of employees have left the company due to the internal climate. Kalanick can be described as the transactional...
Topic: Leadership
Words: 917
Pages: 3
Tim Hortons Chain store was established in 1964 at Hamilton in Ontario. Tim Hortons restaurant was named after its founder: Tim Horton. In 1974, Tim Horton perished in a road accident. During his life, he was an admirable hockey player by his fans. This facet of his entertaining games made...
Topic: Business
Words: 856
Pages: 2
For modern consumers, pricing can be explained and defined as a complex decision which influences sales and profits of a sales organization. For customers, prices may have symbolic meanings because a modern consumer may associate discounts with a reduction in quality. Prices are closely connected with the notion of value...
Topic: Business
Words: 552
Pages: 2
Introduction It needs to be understood that leadership and management are different. Most performing managers possess leadership traits, but not all leaders can manage effectively. Moreover, analytical powers, business acumen, and strategic decision-making skills may not always be found among leaders. Managers use their thinking faculties to sharpen their skill...
Topic: Leadership
Words: 885
Pages: 3
Introduction Human resource is a key element in an organisation. For an organisation to be successful, it is important that the management implement a comprehensive employee resourcing strategy. According to Kevin (n.d, p.2), employee resourcing refers to matching an organisation’s future requirements and supplying it with committed, qualified and experienced...
Topic: Business
Words: 3065
Pages: 10
Introduction Human Resource Management is deeply concerned with the recruitment and selection process. HRM theories spotlight is on the techniques of recruitment and selection and draws attention to the advantages of broad-spectrum assessments, interviews, and psychometric inspections within the employee selection procedures. The recruitment process could provide insights into how...
Topic: Management
Words: 2212
Pages: 8
Executive Summary The chosen company for financial accounting analysis is Hewlett Packard, American Information Technology Company. It is publicly traded company which specializes in personal computers, notebook computers, servers, network management software’s, printers, digital cameras, calculators and other technology related equipments in form of hardware and software. The company maintains...
Topic: Accountancy
Words: 2504
Pages: 10
Executive Summary The report provides an analysis of the data assets management of LuLu hypermarkets system. The main advantages and disadvantages of the system are identified. Despite the fact that the implemented scheme provides ample opportunities for manipulating atomized data and changing their format and presentation method as necessary, it...
Topic: Data Management
Words: 3928
Pages: 14
Human resource management is a critical aspect of the functioning of any company as it determines the effectiveness of the organization’s operations and quality of results. In support, certain models may provide guidance that improves decision-making and strategic planning. The CHRM framework is one such model that focuses on assessing...
Topic: Management
Words: 605
Pages: 2
The role of the international HR business Partner in your specific The sphere of human resource management could be characterized by the increased level of attention given to it nowadays. For this reason, some new elements peculiar to it appear. Thus, HR business partners (HRBP) could be defined as specialists...
Topic: Hiring
Words: 1431
Pages: 5
How does Walmart Stores organization involve its stakeholders in decisions? Unlike other organizations, which tend to focus on a single type of stakeholders and make important decisions based solely on the profitability of the company, Wal-Mart invites all stakeholders to participate in decision making. According to the company’s policy, it...
Topic: Walmart
Words: 603
Pages: 2
Globus Simulation: Introduction Company managers must make meaningful decisions relating to pricing, workforce compensation, finance, sales, outsourcing, and marketing. They should come up with a competitive strategy in an attempt to create and support their brands in the targeted markets. The Glo-Bus simulation was a rare opportunity for my team...
Topic: Vehicles
Words: 1394
Pages: 2
Service Encounter Diary My Service Encounter at Simmers Restaurant Naturally, I am not a fan of leisure travel. However, being a middle-level sales manager in a local bank requires me to travel a lot and widely as my job entails going out there and seeking customers. But when my cousin...
Topic: Restaurant
Words: 2506
Pages: 8
As a McDonald’s lobbyist, what would you like to see done by the Federal government that would be of help to McDonald’s? McDonalds is one of the world’s leading fast food restaurants serving more than 57 million customers daily with branches all over the major cities. The restaurant has variety...
Topic: Fast Food
Words: 1923
Pages: 6
Introduction Porsche emerged when its founder produced his first sports car. Ferdinand Porsche used his expertise to engineer a quality car that fulfilled his expectations. This approach gave Porsche a powerful image that lasted for many years. Porsche has always supported the needs of its customers. Such practices made it...
Topic: Business Strategy
Words: 1130
Pages: 5
Branding Branding is a marketing concept that refers to the process of creating a unique name for a product with the view of differentiating it from the substitutes offered by the rivals. The reason for branding a product is to make it easily identifiable by customers. It may help a...
Topic: Marketing
Words: 3098
Pages: 12
Introduction One of the most attention-grabbing and commercially successful products introduced in the last decade, following the popular second fitness boom, are wearable trackers, used to collect, store, and share data about a person’s daily activities (Millington, 2016). One of the leaders in the wearable devices market is Fitbit. As...
Topic: Business
Words: 1198
Pages: 5
Accessibility This is a vital factor in segmentation. Although the broader geographic segments have been widely targeted by internet traffic, it is usually necessary to market or promote goods and services to the targeted market in the most effective way. In other words, a business enterprise requires economic marketing of...
Topic: Unilever
Words: 1109
Pages: 5
Introduction Ethical behavior is something good since it empowers human beings to demonstrate desirable attributes such as dignity, fairness, integrity, honesty, and equality. The concept of ethics guides individuals to act by their social values, norms, and practices. The principle is also applicable in different settings such as learning institutions...
Topic: Business
Words: 814
Pages: 3
Analysis of Blockbuster Inc.: Introduction The Blockbuster Company, once a predominant force in the leisure industry, faced significant competition issues that led to its decline and eventual bankruptcy. In the era of VHS and DVD rentals, Blockbuster enjoyed unrivaled success with its vast network of physical rental stores. Nevertheless, the...
Topic: Challenges
Words: 3329
Pages: 13
Introduction Flexibility in the workplace refers to a working schedule outside the normal working pattern that allows employers and the employees to organize suitable work arrangements about working conditions. The arrangements involve changes and variation of working hours, place of work, and finding an appropriate working means for the employee....
Topic: Business
Words: 1755
Pages: 7
Executive Summary The purpose of this management report will be to focus on the business strategy of a particular industry. The industry will be identified and discussed in the introductory part of the report and the various firms that operate within the industry will be identified. An analysis of the...
Topic: Business Strategy
Words: 4139
Pages: 16
The unique selling proportions for Microsoft are competitive pricing, compatible services, and high quality products. The company targets users of computer and mobile phones across the globe. The company uses multiple-product branding to reach these customers. The company’s products are technology-based and created through series of research to meet the...
Topic: Marketing
Words: 892
Pages: 4
Introduction The existing compensation system at Henderson Printing seems to be working properly, as all employees know how to maximize their annual bonuses. Even though it is not described in the company’s statute, the system is helpful for improving overall employee performance and increasing productivity because people know that their...
Topic: Management
Words: 909
Pages: 4
Executive Summary This paper focuses on supply chain management in the context of the Dell Company which is one of the leading computer-related technological companies. The research indicated that the company uses a direct model of supply chain management to reach its customers directly. This system enables the company to...
Topic: Dell
Words: 5905
Pages: 22
Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...
Topic: Animal Abuse
Words: 820
Pages: 3
Professional Marketing Analysis of Volkswagen’s Engineering and Technological Products Introduction Volkswagen is a German automobile company. It has its headquarters in Wolfsburg. The firm was found in 1937. It was founded by the German Labour Front. Since its inception, the company has emerged to be one of the leading vehicle...
Topic: Marketing
Words: 5315
Pages: 20
External Audit and Its Role in Large Companies The purpose of external audit and its role are not well understood yet. Although it does have the drawbacks, such as confidentiality issues or audit failures, those are rare; besides, external audit brings many advantages to large corporations and their stakeholders, which...
Topic: Auditing
Words: 920
Pages: 4
Corporate Social Responsibility (CSR) is an essential modern concept that has become popular among businesses. CSR supposes that a corporation should play a decent role in society and take into account the social and environmental consequences of business actions. An example of a business that employs CSR in its model...
Topic: Social Responsibility
Words: 294
Pages: 1
There are several reasons why I chose to discuss the role of information technology in the aviation industry as it covers range of information regarding innovations in the airline sector. Firstly, in recent years, air travelers from all over the world have wanted to choose their location, pick an airline...
Topic: Airlines
Words: 884
Pages: 6
Introduction The US film industry has gained global recognition and dominance, with its films being watched all over the globe. With annual revenue of $5 billion, a 27% decline from the previous year, it shows that the US is a major player in this industry (Escandon, 2020). The US film...
Topic: Cinema
Words: 2009
Pages: 7
Introduction Business competition constitutes a major operational problem that organizations face. Every typical firm works to fulfill client needs to accomplish its objectives and goals. Consequently, corporate executives use both long-term and short-term plans to carry out the business’s ambitions. Addressing competition is among the organization’s improvement initiatives since it...
Topic: Competition
Words: 1116
Pages: 4
Introduction The world depends significantly on the energy sector to survive. That explains the lucrative nature of the energy industry both globally and nationally. Generally, economies producing oil and natural gas worldwide exhibit significant stability due to the monetary gains associated with the highly demanded energy products. A substantially small...
Topic: Business
Words: 2593
Pages: 10
Firm Analysis Rivian Company is a recent firm specializing in the manufacture of electric vehicles. The business plan to expand its operations into a new nation. Among the government with potential, China is a favored area through which Rivian Company can thrive. The country’s political stability, broad market, and faster...
Topic: Business
Words: 4157
Pages: 15
Introduction Shakespear’s Macbeth showed that he was a capable leader at the beginning of the play, but later on, he became overly authoritative. Due to this initial success, he gained respect and received rewards. However, over time, he allowed external pressures to alter both his goal and level of authority,...
Topic: Leadership
Words: 1458
Pages: 5
Introduction Although Nestlé is the world’s biggest food producer, its power is not universal; similar to any business, it may have problems that derive from both external and internal factors. Among the former are social trends and shifts that form customer behavior, political perturbations, and positive or negative tendencies in...
Topic: Business
Words: 2783
Pages: 10
Abstract The current paper demonstrates the impact of organizational structure and managerial practices on business performance on the example of Dow Corning. Throughout its history, the company had varying degrees of success under functional, divisional, and matrix management systems. It continually adjusted its needs and operations, depending on the period...
Topic: Organizational Structure
Words: 1389
Pages: 5