This sample paper focuses on the marketing concept of Nike. Here, you’ll find Nike’s marketing principles and concepts, branding, organizational culture, and other information that might be useful for your essay writing. Nike is an American multinational corporation founded in 1964 as Blue Ribbon Sports and later changed its name...
Topic: Marketing
Words: 3011
Pages: 11
 
Starbucks management style changes helped the company to remain competitive. It’s also related to Starbucks leadership style formulated by Howard Schultz. Read this essay to learn more about it. Introduction Starbucks Coffee is one of the leading multinational firms in the world. The company has over 18,000 coffee shops in...
Topic: Management
Words: 1465
Pages: 6
 
This essay sample focuses on Tesla communication strategy. Here, you’ll find Tesla’s strengths, weaknesses, opportunities, threats, and issues as well as other useful information. Learn more about Tesla internal communication strategy with our sample! Tesla Communication Strategy Essay Introduction Founded in 2003, Tesla Motors is an American automobile manufacturing company....
Topic: Marketing
Words: 14725
Pages: 54
 
Case Description Seth Bullock, the owner of Bullock Gold Mining, is considering opening a new gold mine in South Dakota. Geologist Dan Dority has provided estimates of the mine’s productivity and gold deposits. Financial officer Alma Garrett has analyzed the potential revenues and expenses for opening and operating the mine...
Topic: Business
Words: 413
Pages: 1
 
Introduction Working in the tourism and travel field requires the companies involved to be highly flexible and able to address guests’ ever-changing needs. At the same time, for firms whose income directly depends on the number of travelers and their satisfaction with their vacation, the formation of business models yet...
Topic: Business
Words: 1923
Pages: 7
 
The Organization’s Product Plan Verizon Wireless is a firm in the telecommunications industry that provides wireless products and services to consumers and enterprises within the United States. This organization’s primary focus areas include supplying data-driven solutions and voice-centric options while maintaining an extensive inventory of mobile devices and accessories. Its...
Topic: Business
Words: 644
Pages: 3
 
Executive Summary Exploring business operations is a critical analytical process that entails understanding methods that govern revenue streams. The transportation industry gives a clear perspective on the complexities of running an international company. Virgin Atlantic is one of the most successful organizations among airline firms, yet it has to face...
Topic: Challenges
Words: 2311
Pages: 9
 
Abstract While the implementation of profit-generating initiatives is essential, the observance of ethical principles is necessary for consumer trust and loyalty, which determine the degree of success experienced by organizations in the customer service sector. Ethical leadership and training are vital to the delivery of services in the customer service...
Topic: Customer Service
Words: 2512
Pages: 9
 
Management practices are essential in a business since they provide the way forward for the company to grow from the local level and traverse international borders. A business must have different plans to attain a good reputation and improve product consumption by the international community. The management must bring together...
Topic: Business
Words: 1366
Pages: 4
 
Understanding the strategies that a company employs at the business and corporate levels is instrumental to evaluating the efficacy of its performance. More importantly, the selection of business and corporate strategies within an organizational context determines the company’s viability in the target market (Hitt, 2020). By incorporating proactive and reactive...
Topic: Business Strategy
Words: 1807
Pages: 6
 
Introduction The United Arab Emirates (UAE) is among the most dynamic aviation markets globally. The country has three global class airports, the busiest internationally, multiple exceedingly competitive international and local airlines, and millions of passengers passing through the airports. One of the leaders among the airlines is Etihad Airways. The...
Topic: Airlines
Words: 3206
Pages: 12
 
Executive Summary In this report, the analysis closely looks at EasyJet and the industry in which it competes. To achieve this, the paper has looked into background information on EasyJet. The company was founded in 1995 by Stelios Haji-Ioannou and has gained rapid recognition in the airline industry. The idea...
Topic: Strategic Planning
Words: 3160
Pages: 10
 
Strategy 1: Digital R&D Driver Factors The rapid development and globalization of the world have become the reason for the technological changes in Toyota. They should enhance communication between the seller and the customer even during an epidemic or other disasters. However, the driver for using the ‘Digital R&D’ strategy...
Topic: Digital Marketing
Words: 807
Pages: 3
 
The soda company made a name for itself with unique labels that feature a variety of customer-submitted photographs and bottle caps with personalized customer messages. Jones Soda developed an intimate relationship with its customers by employing a customer-focused approach. It evolved into a customer-focused company, with flavor ideas, packaging, and...
Topic: Marketing
Words: 593
Pages: 2
 
A learning organization is adept in knowledge creation, acquisition, and transfer, as well as behavior modification, to consider fresh information and insights. Netflix began as an entertainment business that mailed DVDs and offered online streaming and video-on-demand. Currently, Netflix has 103.95 million customers worldwide, 51.92 million of whom are in...
Topic: Netflix
Words: 667
Pages: 2
 
Conceptual Framework In view of impending workplace challenges, human resource management (HRM) must be reorganised to include long-term development, regeneration, and rejuvenation of human resources (Cansoy, 2019). Long-term human resource management necessitates strategic human resource management. On the current labour market, occupations that are restricted due to the presence of...
Topic: Management
Words: 4591
Pages: 17
 
Company & Business Description Company Purpose Zappos will seek to create value for its target market, such as young and adult fashion lovers with medium income levels in the U.S. and abroad, by offering a wide selection of clothing and home product categories online. The pride of place will be...
Topic: Business Strategy
Words: 1268
Pages: 6
 
Project Description (Statistical Process Control, SPC) The project is concerned with the implementation of SCP through the introduction of lean management at Starbucks. Lean management entails producing of higher value for zero waste, saving time on serving customers and becoming more efficient, improving process monitoring during implementation, and reaching higher...
Topic: Starbucks
Words: 704
Pages: 5
 
Introduction The concept of Knowledge management involves the process of creating, organizing, and sharing useful information within an organization. An individual or organization needs to have a successful knowledge management system by marinating information in a place that is easily accessible. A strategy for knowledge management is a plan of...
Topic: Amazon
Words: 1132
Pages: 4
 
Introduction This critical evaluation paper discusses and analyzes the 7Ps of marketing. This model allows leaders to evaluate the company’s performance and understand the significant components connected with its functioning, current state, and opportunities for subsequent growth and development. The 7Ps of the marketing model focus on discussing such elements...
Topic: Marketing
Words: 1511
Pages: 6
 
Nike company remains the largest supplier of sports shoes and apparel in the world. It is essential to note that the company is engaged in developing, producing, and marketing not only shoes and clothing but also sports equipment and accessories. The most crucial consideration that built Nike’s successful management was...
Topic: Management
Words: 326
Pages: 1
 
International expansion is the goal of many firms because selling goods worldwide and locating productions in multiple countries simultaneously is vital for competitive advantage in most markets. Companies that adjust their strategies need to evaluate their current conditions, place at the market niche, strengths, weaknesses, opportunities, and threats they might...
Topic: Nike
Words: 952
Pages: 3
 
Abstract The primary goal of many organizations’ recruitment process is to attract and retain the best available talent. The implementation of this key strategic issue has been defined by the rise of online recruiting platforms in the internet age. The research purpose is to investigate the impact and use of...
Topic: Recruitment
Words: 9001
Pages: 33
 
Introduction Mass customization is modifying and making products available on the market to fit a specific customer’s requirements. It refers to a marketing and manufacturing strategy that combines the adaptability and individualization of products created to order with the lower per-item costs typical of mass production. Mass customization can be...
Topic: Business
Words: 1914
Pages: 9
 
Since the beginning of the twenty-first century, corporate culture has begun to change and shift. Currently, many companies tend to implement more individualistic and experiential approaches to hiring and training their employees. Additionally, with the rapid rise of various technologies appeared alternative means of executing these processes, which allow the...
Topic: Google
Words: 1117
Pages: 4
 
Firm Analysis Rivian Company is a recent firm specializing in the manufacture of electric vehicles. The business plan to expand its operations into a new nation. Among the government with potential, China is a favored area through which Rivian Company can thrive. The country’s political stability, broad market, and faster...
Topic: Business
Words: 4157
Pages: 15
 
Introduction One of the world’s most well-known manufacturers and sellers of mobile phones is Nokia. The organization employs more than 102,000 people across its sub-stations in 130 countries. In addition to producing mobile phones, Nokia also provides a comprehensive selection of other telecommunication services. The Fortune Global 500 ranks Nokia...
Topic: Nokia
Words: 608
Pages: 2
 
Unilever is one of the largest manufacturers of home hygiene products, household chemicals, as well as food products. The main goal of Unilever is to make a sustainable and decent quality of life accessible to everyone, therefore, business is conducted here so that not only the company, but society as...
Topic: Unilever
Words: 555
Pages: 2
 
Introduction In modern times, the field of tourism continues to develop and improve actively. Moreover, the number of trips over long distances is significantly growing, leading to the increased popularity of air travel. One of the companies providing such a service is Emirates, founded in 1985. Despite its short existence,...
Topic: Airlines
Words: 2778
Pages: 10
 
Introduction Maintaining an ethical decision-making framework in the realm of skyrocketing competition rates and increasingly challenging sociopolitical and socioeconomic setting is a highly complicated task. Moreover, with the rise in the importance of information management as the main tool for predicting customer behaviors and market changes, a range of companies...
Topic: Advertising
Words: 2070
Pages: 7
 
The population of each area, independent of its size, has various needs and purchasing power. Accordingly, it is essential that products and services be available within a locality that will satisfy the public’s requirements. Therefore, if products are necessary for the citizens, people will have a demand for them, which...
Topic: Business
Words: 867
Pages: 3
 
Organizational strategy development is not easy to navigate since it involves ambiguity and complexity at every stage of the strategy execution process. For instance, constructing the strategies involves applying either prescriptive, deliberate, or emergent approaches (Ul Musawir et al., 2017). Thus, before putting the plan into action, the prescriptive approach...
Topic: Airlines
Words: 3886
Pages: 14
 
Abstract Teamwork is a dynamic and complex process that enables the exchange of diverse opinions and perspectives. This study focuses on exploring the issue of team performance in connection to leadership approaches, team dynamics, and motivation, as well as diversity. It was found that the most productive and effective teams...
Topic: Team Leadership
Words: 6058
Pages: 22
 
Introduction Gaining entrepreneurial skills is an important component of a successful self-development practice aimed at training individual attainments in assessing current market conditions and introducing adequate methods of competition. During my study of current theoretical concepts in this industry, I have identified a number of meaningful frameworks that have shaped...
Topic: Entrepreneurship
Words: 1393
Pages: 5
 
Introduction Companies competing in the free-market economy are always risking facing bankruptcy and subsequent closing. Over the past two decades, in the United States alone, more than half a million businesses have been forced to file for bankruptcy (Statista Research, 2021). Some of them were internationally recognized brands, while others,...
Topic: Business
Words: 1144
Pages: 4
 
The balance sheet is one of the four core financial statements used to report the company’s financial information. The three primary characteristics documented in the balance sheet are assets, liabilities, and shareholder equity (“The four core financial statements,” n.d.). The former refers to cash, inventories, land, equipment, and other purchases...
Topic: Accountancy
Words: 532
Pages: 2
 
Introduction For a leader of any company, be it a small business or a large corporation, it is essential to analyse its current state, define the factors that influence it and try to predict the future of the firm itself or its product. Various methods and models allow managers to...
Topic: Smartphone
Words: 920
Pages: 3
 
The Home Depot, Inc., most commonly referred to as Home Depot, is a major retailer operating within the home improvement sector. The retailer is affected by several economic and environmental factors. The most significant environmental factor affecting the sector is the spread and popularity of online shopping. The sector faces...
Topic: Home Depot
Words: 2847
Pages: 10
 
The heuristic model is one technique that businesses can use to solve their planning and scheduling issues. It can be defined as an approach to problem-solving that utilizes “rules of thumb” to create a feasible and quick but not optimal solution to a problem and obtain fast results (Langley et...
Topic: Management
Words: 337
Pages: 1
 
The Main Principles of Agency Law Agency relationships exist between the company and its labor force. Agency is a relationship between two parties – the principal and the agent – in which the agent acts on behalf of the principal (Miller, 1, p. 574). An agent is a person who...
Topic: Uber
Words: 1040
Pages: 3
 
Introduction Business ethics is considered the standard of morality, meaning either doing wrong or right in the business environment. Ethics refers to the code of conduct at the workplace or any business, and it is an essential factor to consider as it dictates the company’s success. Misconduct at the workplace...
Topic: Ethics
Words: 1213
Pages: 4
 
Innovation denotes the renewal of a product, service, or process through improvement or replacement. Schatzberg (2018) states that organizations mainly employ innovation to enhance their competitiveness. There is no singular definition of technology. People view technology in different ways depending on the application and context (Boddy, 2016). In general, technology...
Topic: Business
Words: 2462
Pages: 9
 
Introduction Steve Jobs, the legendary innovator and founder of the Apple Corporation, spoke at Stanford University in 2005, and this was one of the businessman’s landmark speeches. Jobs addressed the graduating class with parting words and used non-standard methods of oratory by drawing on personal experiences and referring to individual...
Topic: Apple
Words: 629
Pages: 2
 
Overview of the Company: China and United States Apple Inc. (also known as AAPL.O, or simply Apple) is an international company from America, which specializes in technology. The enterprise’s hardware production focuses on the iPhone smartphones, Mac computers, the Apple Watch smart-watches, iPad tablets, the iPod media players, as well...
Topic: Apple
Words: 2921
Pages: 10
 
Introduction The business strategy and business model of any company determine its development, profit, and future opportunities. At the same time, the strategy must be strengthened and adapted according to the requirements of the time and the competitive market for the company to maintain its position. This paper will examine...
Topic: Business
Words: 1668
Pages: 6
 
The theoretical approaches to explaining the functional side of the nonprofit sector differ in their vision of the motivation and moving forces of nonprofit organizations to initiate their service delivery. From the general perspective, nonprofit organizations, as their title implies, do not generate profit, which means that their performance is...
Topic: Nonprofit Organizations
Words: 549
Pages: 2
 
Executive Summary Qatar Airways is an airline company that is fully owned by the government of Qatar. Started in 1993, the company has realized a consistent growth over the years, and it currently flies to over 150 destinations around the world. The study shows that despite the impressive growth, the...
Topic: Airlines
Words: 1838
Pages: 8
 
It is expected that the implementation of this marketing plan will lead to the following key results. Increase in the number of customers with children. A more engaged following on digital platforms, particularly Instagram and Tik Tok. This marketing plan will use multiple marketing strategies and activities for Tim Hortons’...
Topic: Marketing
Words: 2265
Pages: 9
 
Key Definitions Marketing communications are one of the critical competitive business tools that encourage consumers to choose a specific company. Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels. Integrated Marketing Communications (IMC) is a concept of...
Topic: Marketing
Words: 1100
Pages: 4
 
Integrated Marketing Communications The Big Idea The Apple Watch features activity tracking capabilities introduced by other wearable technologies such as the Fitbit, Jawbone Up, Nike + Fuel band, and so forth. However, the Apple Watch will be compatible with the iPhone. With this seamless integration, the watch can receive phone...
Topic: Apple
Words: 1453
Pages: 5
 
At-will employment is defined as such relationships between an employer and employee in which the latter could be dismissed without any warning or valid reason. The proponents of the at-will employment doctrine argue that it is beneficial for the worker to the same extent as for the employer since the...
Topic: Slavery
Words: 854
Pages: 3
 
The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...
Topic: Business
Words: 391
Pages: 1
 
Introduction Motivation is a critical factor affecting employees’ performance and organizational success overall. A successful performance management system builds on employee motivation to achieve better performance. The case of Nucor Steel is an excellent example of the use of work motivation theories in performance management. The company has become a...
Topic: Management
Words: 1190
Pages: 4
 
Introduction The culture of an organization has become an integral aspect of that organization especially where its performance is concerned. Coupling with leadership style, the success of an organization is heavily dependent on the two features. Each organization bears a different culture which offers a positive or negative result. Schein...
Topic: Culture
Words: 1259
Pages: 5
 
Introduction Pizza Hut is basically an American restaurant chain and international franchise with nearly 12,000 restaurants that offers different styles of pizza along with side dishes. It marks its history from the year 1958. Pizza Hut holds the most market share in the pizza industry. Some of its products include...
Topic: Restaurant
Words: 1118
Pages: 4
 
Introduction A service is an act of doing something to an individual or something. Therefore, service marketing is considered the process of selling or offering a service to get some returns. Marketing services are different from marketing products (Marketing Teacher n.d., para 1). For example, when a consumer buys a...
Topic: Marketing
Words: 1384
Pages: 5
 
Introduction Recruitment is basically a business activity that comprises all the processes that are involved in the identification, attraction, and selection of individuals either from within or without the organization to fill pre-identified job positions. Basically, the recruitment process involves a number of activities which includes identification and attracting of...
Topic: Recruitment
Words: 1676
Pages: 5
 
Executive Summary This research study is concerned with the role played by information systems management within an organisation. The company under exploration, in this case, is Infosys Solutions, an information system management company that provides information systems solutions to government, corporate and individual organisations. Following a brief description of the...
Topic: Information Management
Words: 4663
Pages: 17
 
Company Profile The Gap, Inc. started after its incorporation in 1969 and it has become a global retailer of clothing, accessories and personal care products under the apparel store industry. Its products are uniquely designed and made for men, women, children, and babies and are being marketed under the familiar...
Topic: Business
Words: 1279
Pages: 5
 
Introduction Human Resources Management Human Resources Management, or in other words Employee Resourcing, is a rather important function of every company. One can even say that this very function is basic and all other functions are built on its basis, as far as the work of any company depends greatly...
Topic: Coca Cola
Words: 3605
Pages: 12
 
South Korea Potential for IKEA South Korea is currently among the countries with a stable economic and political situation that attracts foreign business. IKEA is a Swedish enterprise that entered the Korean market in 2014 and currently operates two facilities, and the third one is under construction (Bae, 2018, para....
Topic: IKEA
Words: 1746
Pages: 6
 
Introduction The primary focus for the Appaloosa County Day Care Center, Inc. (ACDC) is to provide child care services to members of the local community. The company offers child care to three main age groups: infants, toddlers, and pre-K children. Each of these services is part of ACDC’s line of...
Topic: Day Care
Words: 1201
Pages: 4
 
Introduction Management is a broad and controversial topic that regularly gives rise to new theories regarding effective and ineffective management styles. The essence of leadership styles is vital for the effective work of companies and the efficient management of subordinates. In management nowadays, several styles are distinguished, each of which...
Topic: Leadership
Words: 1390
Pages: 5
 
The modern standard of living puts forward new requirements for the health, the appearance of a person, as well as the level of service offered. Striving for the best is a kind of condition for the survival of people in the third millennium. One of the global trends in the...
Topic: Public Relations
Words: 2027
Pages: 6
 
Mountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. In 1973, BBDO New York, PepsiCo’s “agency of records for Pepsi”, became the advertising agency for the Mountain Dew brand (Harvard Business School par. 4). BBDO was a leading ad firm that attracted high-end clients because of...
Topic: Brand
Words: 1188
Pages: 4
 
Ethics in the most basic terms refers to the philosophy of morals. This discipline provides basis on which individuals make decisions; before one takes a given action, he or she must deliberate on expected outcomes to know whether the action is right or wrong. Morality is relative, what a given...
Topic: Apple
Words: 2066
Pages: 8
 
Introduction Microsoft Corporation is a renowned software company that has dominated the industry for at least four decades since its inception in 1975. However, over the last few years, the reputation of Microsoft has witnessed a declining trend that raises concerns regarding the company’s performance. The exit of Bill Gates...
Topic: Corporation
Words: 1737
Pages: 6
 
Analysis of the company’s mission, vision, and performance Bidco Oil Refinery Limited is a multinational company that specializes in edible oil production. The company has its headquarters in Thika, Kenya. It started in Kenya as a textile company in 1985. Due to the increased market liberalization in the country, the...
Topic: Ethics
Words: 2768
Pages: 11
 
Background of the Company Unilever is one of the most influential multinational corporations in the world that specialises in producing personal care products and cleaning products as well as food and beverages. The company was founded after the merger of Lever Brothers and Margarine Unie in 1929, and it operates...
Topic: Unilever
Words: 549
Pages: 2
 
Product and Problem Statement New Balance is a US privately owned multi-national company that designs and produces athletic footwear, apparel, and accessories for fitness and multiple athletic activities such as team sports, running, training, tennis, light walking, as well as casual and lifestyle wear. Formed in 1906, the company has...
Topic: Business
Words: 1372
Pages: 5
 
Usefulness and Limitations of Product Life Cycle: Essay Introduction A product life cycle is a model that describes the phases taken by products from the time they are launched by a company to the time they decline or die. Products have a life cycle that is similar to that of...
Topic: Business
Words: 2298
Pages: 9
 
Our sample essay will focus on Toyota and Mercedes’ competitive advantage and marketing strategy case study. Introduction This paper will compare two companies, namely, Toyota and Mercedes, which are among the world’s best automobile manufacturers and sellers. The goal is to examine their competitive priorities and operations strategies. The paper...
Topic: Toyota
Words: 2035
Pages: 8
 
Executive Summary Dell is one of the most successful computer systems manufacturing company in the world. This paper reports on the evaluation of the nexus that exists but the company’s marketing activities and logistical function. Over the years Dell has developed a direct marketing channel that is facilitated by globally...
Topic: Dell
Words: 2797
Pages: 11
 
Brief History The first Starbucks’ coffee store was opened in 1971, and the company has chosen the Seattle’s Pike Place Market as a historic location (Schultz & Yang, 2012). Nonetheless, the idea of the creation of the original coffee place started in 1983, when Howard Schultz (the Chairman and the...
Topic: Culture
Words: 1397
Pages: 6
 
What were the reasons for the adversarial relationship between Wal-Mart and Proctor & Gamble in the past? Despite the fact that Wal-Mart could not be considered a former rival of Proctor & Gamble (P&G), the relationships between the two left much to be desired several decades ago. Defining the key...
Topic: Procter & Gamble
Words: 564
Pages: 3
 
Introduction E-commerce is the use of internet platform to carry out business transactions. It entails digitalization of all business activities between an organization and its customers or clients. On the other hand, e-business refers to digitalization of transactions and processes within an organization. However, the two concepts have similarities owing...
Topic: Commerce
Words: 4427
Pages: 17
 
Introduction Twitter is one of the most widely used social networks worldwide, enabling users to quickly and easily exchange information and opinions. Despite its popularity, Twitter faced several management and organizational issues. This essay will discuss the problems, how they arose, and their impact on Twitter. Problems One of the...
Topic: Business
Words: 650
Pages: 2
 
Introduction The core of the entire marketing philosophy is consumer behavior. In-depth consumer information is required for effective marketing operations and is the foundation for identifying the target market of complex marketing development. Understanding the reasons for potential customers and the capacity to professionally analyze consumers’ decision-making process to acquire...
Topic: Business
Words: 1402
Pages: 5
 
Introduction The qualitative working environment requires different approaches to maintain the workers’ productivity and motivation. Among crucial aspects are ethical and jurisprudential issues, which should be followed to set high standards for the organization’s reputation. Such a tool as a pay model with different compensations is essential to manage these...
Topic: Business
Words: 940
Pages: 3
 
Introduction Whether an individual is starting a career as an intern or a competent professional, office etiquette plays a vital role in their daily lives. Success Peoples (2021) asserts that etiquette sets rules that establish appropriate manners while highlighting avoidable conduct by workers. This paper looks at professionalism, punctuality, technology...
Topic: Challenges
Words: 395
Pages: 1
 
Introduction This paper analyzes the individual financial ratios of KFC, McDonald’s, and Chipotle. This report will provide a comparative analysis of such ratios as profitability ratio, liquidity ratio (current ratio), and financial leverage. Initially, the background of each analyzed business will be given, indicating the problems that could potentially negatively...
Topic: McDonald's
Words: 2761
Pages: 24
 
Conflict management is the methodical and cooperative effort required to resolve differences between individuals or groups. Each organization contains some level of interpersonal, intrapersonal, or intergroup conflict. This is because it is unrealistic to demand unanimous agreement between multiple people at all times. Executives, directors, and workers sometimes spend 20–80%...
Topic: Conflict
Words: 1570
Pages: 6
 
The usage of social broadcasting sites such as Facebook, Twitter, Instagram, and Reddit to sell company services and goods is known as social media marketing. The company salespeople use the platforms to communicate with loyal and potential consumers to establish corporate culture, tone, and vision. Social media sales promotion is...
Topic: Marketing
Words: 2186
Pages: 7
 
Abstract Fraud examination requires determining who may be guilty of the crime and finding vulnerable places in the organization that made the crime commitment possible. The fraud triangle is a model that analyzes three components: pressure, opportunities, and rationalization. They are connected with fraudulent behavior, and usually, the crime is...
Topic: Business
Words: 1889
Pages: 6
 
Introduction Strategic management directs and supports organizational activities for sustainable growth. The Coca-Cola Company integrates strategic management in its local and global operations contributing to its success in the beverage sector. DuBrin (2020) states that planning, organizing, leading, and controlling fall under the primary management principles. Coca-Cola’s vision is to...
Topic: Coca Cola
Words: 1557
Pages: 5
 
Introduction and Purpose Amazon Company is a technological business organization that offers e-commerce, digital streaming, cloud computing, and artificial intelligence. It is one of the most renowned brands in the world, operating in different countries. The enterprise is an online retailer offering products and services such as books, movies, electronics,...
Topic: Amazon
Words: 890
Pages: 4
 
Introduction In the environmental vehicle (EV) industry, Tesla, Inc. is currently a global leader with high brand recognition and customer loyalty. Tesla, Inc. products are not limited to EV manufacturing and sales but also include the expansion of charging stations, next-generation batteries, and intangible assets, namely the development of EV...
Topic: Strategic Analysis
Words: 4325
Pages: 15
 
Risk Analysis Operational and Market Risk At first, the operational and market uncertainties of both Magna International Inc. and Linamar Corporation are visible upon reviewing the annual reports management discussion and analysis section. Regarding systemic risks, there were foreign business problems that impacted the business operations of the two companies....
Topic: Corporation
Words: 3043
Pages: 11
 
Problem/ Solution Statement There is competition among Freshippo, unattended convenience stores and unattended shelves and the Amazon Go, the technology-driven new retailers in the new retail industry. The retailers had appeared in Chinese and U.S markets where they could do their businesses. An innovative initiative like ‘Daily Fresh’ and Hexioama...
Topic: Innovation
Words: 1151
Pages: 4
 
Introduction Effective leadership skills and clarity of vision have a great effect on a business organization. For many years, the issue of leadership in different organizations has elicited numerous debates and how the impact of clarity of vision and leadership skills creates varied opinions. In the corporate world, there are...
Topic: Leadership
Words: 1107
Pages: 4
 
Introduction Modern HR managers believe that their work was successful if competitors began to poach employees from their company. It means that they managed to develop the skills of their employees to the extent that it is noticeable to others, including competitors. Strategic HR management is based on market knowledge...
Topic: Management
Words: 1960
Pages: 7
 
Introduction History of The Company Uber begins its history in 2009, when its founders Travis Kalanick and Garrett Camp launched the UberCab service for ordering executive class cars (Qumer & Purkayastha, 2020). In 2012, a mass fare with simpler cars was launched, named Uber X (Qumer & Purkayastha, 2020). From...
Topic: Strategic Analysis
Words: 2074
Pages: 7
 
Recognizing and acknowledging the strengths and weaknesses of an organization is crucial to determining the further path toward its success in the target setting. World Vision, an organization created to support the children in need and supply them with vital resources, has been striving to improve its services and remain...
Topic: Business
Words: 363
Pages: 1
 
The case study focuses on the expansion of the Sony VAIO premium laptop brand into China and the challenges that the product manager Richard Lopez had with selecting which segments were most relevant for the market. VAIO laptops were created by Sony as another major successful line of consumer products...
Topic: Computers
Words: 680
Pages: 2
 
Introduction The Walt Disney Company (TWDC), or simply Disney, is a multinational entertainment and mass media conglomerate that was established in Los Angeles in 1923. According to the company’s website, TWDC seeks to entertain, inspire, and impact people through the power of stories (The Walt Disney Company, n.d.). At the...
Topic: Balanced Scorecard
Words: 897
Pages: 3
 
The Home Depot is an American retail chain that is the most considerable home improvement retailer. The company’s customers are divided into several categories, depending on the purpose of purchase. The most significant part of them are homeowners who purchase products and complete their projects and installations. The company has...
Topic: Home Depot
Words: 347
Pages: 1
 
Introduction The modern slave trade is common in many business institutions with long, complex supply chains and those that operate in areas without strict laws. This crime is prevalent because perpetrator companies cannot be directly linked to it. However, many organizations directly or indirectly contribute to forced labor. Nestlé, a...
Topic: Nestle
Words: 1472
Pages: 5
 
Employees should be well aware of their manager’s expectations and management style to understand whether they can perform their job properly. Employers should also know what their workers expect from their position before starting the process of employment. When both a manager and an employee have a clear understanding of...
Topic: Business
Words: 554
Pages: 2
 
The mission is the organization’s purpose that distinguishes it from other companies in the market. Thus, the company’s mission should answer three questions – What does the company do? How does it do? For whom does it do? In turn, the organization’s vision answers the question “What does success look...
Topic: Amazon
Words: 404
Pages: 1
 
Introduction Performing managerial tasks in the present-day world is becoming complicated due to the evolution of the field, resulting in the modification of all procedures. It is conditional upon the change in the way people communicate, which implies innovations applicable to all areas of companies’ activity. Therefore, the majority of...
Topic: Challenges
Words: 837
Pages: 3
 
Difficulties in negotiations are often due to differences in national cultures. German and American business cultures both fall into the category of low subtext in communication, with little or no regard for hidden meaning (Meyer, 2019). That is why I decided to choose Germany for the company’s new venture, and...
Topic: Negotiation
Words: 363
Pages: 1
 
Introduction Statesmanship is a grounded and excellently balanced model of leadership that has originated in politics throughout the development of the art of diplomacy. Current politicians have regarded the statesmanship approach as outdated and even dead for the needs of modern politics. Despite these cynical statements, its principles of striving...
Topic: Leadership
Words: 1701
Pages: 6
 
Buyer Power Simone Rocha benefits from the large UK market, which gives it a wider reach. However, the retailer faces competition from established brands such as Zara. Considering this level of competition, consumers have diverse choices when making purchase decisions (Binet et al., 2019). Most of Simone Rocha’s customers are...
Topic: Brand
Words: 350
Pages: 1
 
An agent is a person who officially represents and acts on behalf of a principal in cases where third parties are concerned. Ekanem (2020) states that “the function of the law of agency is to enable agents to bring commercial parties into contractual relations to render the parties liable on,...
Topic: Business
Words: 658
Pages: 2
 
Introduction In the contemporary world, individuals are surrounded by numerous choices when purchasing this or that product. Since the global market is full of high-quality goods that are manufactured to meet all the needs and preferences of the population, people have to engage in a specific thought process when making...
Topic: Brand
Words: 3022
Pages: 11
 
There are two types of environmental analysis of an organization: specific and general. When one conducts a study on the specific environment, he or she focuses on examining the organization’s internal elements. It is possible to note that “internal factors include aspects of HR (owners, managers, and employees), financial aspects,...
Topic: Business
Words: 365
Pages: 1
 
Amazon AFI Strategy Framework In strategic management of an organization, the CEO or the department head of the strategy is responsible for the AFI Strategy framework. AFI connects three interdependent activities as part of strategic management. It facilitates the implementation of a strategy to boost a company’s competitive advantage by...
Topic: Amazon
Words: 928
Pages: 4
 
Introduction A number of authorities have given various definitions of corporate governance. Mallin argues corporate governance is a broad term that encompasses various aspects such as concepts, theories and practices of board of directors, executive and non executive directors (2). Corporate governance focuses on how boards, investors, business executives, auditors...
Topic: Business
Words: 4435
Pages: 16
 
The goal of any production is to get as much profit as possible at the lowest cost. The modernization of management technologies can achieve such benefits since the final result directly depends on how effectively all processes are executed. The purpose of this paper is to critically analyze and evaluate...
Topic: Innovation
Words: 676
Pages: 2
 
Having good communication skills is rather crucial for all workers since it may significantly affect their performance and success. It is even more essential for those employees and managers who are transferred to the company’s new factory in another country. Working with people of different races and cultures may be...
Topic: Communication
Words: 954
Pages: 3
 
Background In the early 1960s, Sam Walton incorporated his enterprise as Wal-Mart Stores and a few decades later, it became a global retailing juggernaut with revenues of more or less 300 billion dollars in 2006 alone. Aside from that this company boasts of employing close to two million employees worldwide....
Topic: Relationship
Words: 2960
Pages: 10
 
Issues that come from organizational structure, stability, management, and resources belong to internal pressures. On the contrary, external pressures are risks related to overall conditions of economy/industry, political, legal, and socio-cultural factors. Ford Motor Company, which is a well-known American automaker, already had a successful turnaround in its history under...
Topic: Ford
Words: 1719
Pages: 7
 
Introduction The contemporary business world constantly goes through significant advancements and requires organizations to adapt to various changes. Companies no longer feel that their only aim is to fulfill the needs and desires of the clients but realize that creating a positive working environment determines the success of their operations....
Topic: Workplace Diversity
Words: 1945
Pages: 7
 
Key events surrounding the case Barry Minkow learned the carpet-cleaning business from his mother and proceeded to establish his own company, ZZZZ Best Co., at the tender age of 16. However, the capital was a major issue and he soon started undertaking credit card forgeries alongside other frauds that provided...
Topic: Auditing
Words: 611
Pages: 2
 
Introduction Managerial accounting is concerned with supporting managers’ decision-making using financial data. It can help managers to understand current performance, anticipate and plan for financial risks, and achieve organizational goals. Bankruptcy is a particularly important concept in this area of accounting since predicting bankruptcy in advance can aid companies in...
Topic: Business
Words: 1990
Pages: 7
 
Introduction Tesco plc is an international company that deals with general merchandising and grocery. The company is located in United Kingdom (UK) and it has been ranked as the third-largest merchant in the globe, after Carrefour and Wal-Mart. Tesco has the leading market share in UK (approximate 30%) and it...
Topic: Tesco
Words: 573
Pages: 2
 
Introduction Tesla Motors, established by three persons – Marc Tarpenning, Elon Musk, and Martin Eberhard is a corporation that creates a very high-routine electric games car and is supported by a large amount of elevated-profile shareholders. “Tesla’s goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly...
Topic: Tesla
Words: 1207
Pages: 4
 
Outline This essay is an attempt to describe the hurdles like social and cultural system, whistleblowing, corruption, groupthink…etc that are being faced by the managers while making ethical-managerial decisions. This paper also provides some recommendations for dealing with these obstacles. Obstacles encountered by the managers while making ethical decisions The...
Topic: Ethics
Words: 1133
Pages: 4
 
Introduction The world of the present day is so fast that people living on this planet are becoming more sophisticated in case of consumption, whether it is goods and service and for this reason marketing is becoming intricate day by day. Antagonistic marketing tools and distinguished revolutionary advertising mediums have...
Topic: Marketing
Words: 3963
Pages: 14
 
Introduction The business world of today is a practical example of hard-line competition. The main cause of these types of aggressiveness is maybe the newly shaped borderless markets all over the world. The total world is now a big market and thus named as global market. Companies, Like Boeing, are...
Topic: Boeing
Words: 2979
Pages: 10
 
Pretentious diction and dying metaphors While writing an essay, one needs to be conscious about mainly four topics: they are dying metaphors, operators or verbal false limbs, pretentious diction, and meaningless words. If anyone wants to complete an essay without making any nonsense, they must be aware of these topics....
Topic: Communication
Words: 378
Pages: 2
 
Introduction Modern world is competitive and every company tries to its best in order to get more profit from the products they produce. There are a lot of methodologies and techniques which are aimed to attract customers’ attention and what is more important to hold him/her. The assignment is to...
Topic: Boeing
Words: 3178
Pages: 12
 
Executive Summary The individual leadership development report focused on conducting a self-assessment to help outline and explain my personal strengths and weaknesses. I was interested in understanding factors that may negatively affect my capacity of becoming a successful senior manager in my current organization. I collected relevant information from various...
Topic: Leadership
Words: 2478
Pages: 9
 
Risk Factors and Compliance Issues on Income Statement The income statement provides an overview of a firm’s performance. The statement provides investors with the knowledge they need to support their decision-making process. In evaluating Amazon’s income statement for 2017, a financial professional must understand three parameters. The parameters include the...
Topic: Amazon
Words: 884
Pages: 3
 
Executive Summary Chloé’s business model is greatly effective. There is proof for its incorporation from the local to international phase with effective communication among different departments of the company. Successful brands continually strive to make high profits through the provision of innovative products and services to clients by upholding quality,...
Topic: Fashion
Words: 1985
Pages: 8
 
This essay analyzes the HR strategy of Amazon. It’s focused on Amazon HR strategy practices and issues associated with them. It also studies aspects of Amazon human resources strategy, such as recruitment and retention rates. Introduction Being one of the largest and most successful companies in the world, Amazon.com constantly...
Topic: Amazon
Words: 1398
Pages: 5
 
Generalities The policies of TechFite are a set of rules of work and standards of conduct that every employee of the company must follow. The purpose of the policies is to create a system of relationships and corporate values for the effective operation and long-term success of the company (Davies,...
Topic: Ethics
Words: 1241
Pages: 4
 
Introduction Management and leadership play an important role in the delivery of good services and the establishment of fair and trustful relationships between employees, their leaders, and customers. Despite the existing differences between leaders and managers, these two strategic concepts have to go hand in hand because good managers should...
Topic: Leadership
Words: 3554
Pages: 13
 
Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that...
Topic: Management
Words: 1425
Pages: 5
 
Introduction Rationale for the study Significant progress has been made over the years to attain gender equality at the workplace. As a result of combined efforts between governments and nongovernmental organizations, the number of women in the employment sector has increased significantly. A research by the International Labor Organization further...
Topic: Business
Words: 6143
Pages: 21
 
Nick Swinmurn Swinmurn is currently the chairman of Zappos. He founded Zappos.com (an online shoe retailer) after being disappointed in his shoe search. (Anon. “Zappos.com, Inc. CEO & Executives” 2011). His responsibilities as the founder and the chairman include; Ensuring the company offers the best service in comparison with its...
Topic: Business
Words: 1010
Pages: 3
 
Current Strategic Position Balance of Resources The internal challenges are affecting Heineken include management of its human resources, and rigid operations where the company has focussed on alcoholic products only. Product Portfolio In Europe, Heineken is the leading distributor of alcohol and has over 250 brands of beer. Table1 below...
Topic: Challenges
Words: 3910
Pages: 13
 
The rationale for selecting AirAsia The basis for picking AirAsia as the low-cost company for the study is due to the competitive nature of the South Asian market (Heracleous, Wirtz, & Pangarkar, 2005) The new entrants into the market like Malindo Air who seem to duplicate the company’s strategies have...
Topic: Business
Words: 3156
Pages: 14
 
The beginning of the 21st century has been thus far marked by a rapid and wide spread of the social justice and environmental sustainability movements. While previously, issues related to human rights and preservation of the environment were considered to lie in the domain of local and national governments, now...
Topic: Social Responsibility
Words: 1714
Pages: 6
 
Working in a local ginnery has been one of the worst moments in my career. I have been working in this organization for six months only but I have had bad experience. Apparently, will not continue working in the same position. In particular, our general manager, the human resource manager...
Topic: Business
Words: 844
Pages: 3
 
Any marketing communication plan is an opportunity to communicate all possible marketing messages with the help of which customers can be targeted, and professional goals can be achieved. It is not enough to choose one marketing strategy and follow it precisely. It is necessary to investigate all important components of...
Topic: Communication
Words: 1159
Pages: 4
 
Analysis of strategic capabilities and external environment Introduction Barnely (2001) defines strategy as a long-term plan to achieve the preset objectives of an organization. Dracker (2002) depicts innovation as the means through which an entrepreneur comes up with new ways of creating wealth or endows the existing ones to enhance...
Topic: Innovation
Words: 2208
Pages: 10
 
Total Cost and Book Value Based on the historical cost principle, companies are required to record the assets in the balance sheet statement at cost. This value is reduced periodically using accumulated depreciation. The cost of an asset should be calculated properly because failure to do that can affect the...
Topic: Apple
Words: 1073
Pages: 4
 
Executive Summary The present report focuses on the analysis of internal environment factors in Oman Oil Refineries and Petrochemicals Industries Company (ORPIC) that play the primary role in determining the organizational capabilities for creativity and innovation: workplace climate and leadership. The analysis of the first factor employs Göran Ekvall’s Creative...
Topic: Innovation
Words: 1559
Pages: 6
 
Targeted Organisation The selected firm is Virgin Atlantic. Headquartered in Crawley, Virgin Atlantic is one of the leading airline companies in the United Kingdom and across Europe (Notis 2015). The company transports millions of passengers to over thirty destinations across the globe. The corporation was established in 1984 by and...
Topic: Virgin Group
Words: 2100
Pages: 8
 
In this sample paper, you will find a competitive analysis of internal and external factors influencing McDonald’s strategic direction. Through a detailed inspection, the essay explores McDonald’s internal strengths and weaknesses, including its brand reputation, operational efficiency, and employee training programs. Introduction to McDonald’s Strategy Analysis Founded in the 1940s,...
Topic: Business Strategy
Words: 1169
Pages: 4
 
Check out our sample essay about Tesco’s procurement strategy. Here, you’ll find information about Tesco’s purchasing department and its supply chain management. Tesco Procurement Essay Introduction The establishment of any functional department in an organisation is determined by the value it brings to the firm. The procurement function, for a...
Topic: Management
Words: 2831
Pages: 11
 
Air Asia was founded in 1996 as Malaysia’s second airline. It had been beset by problems in the beginning, and failed to make profits. The company was founded as a full service regional airline, offering cheaper fare than main competitors in the Malaysian airlines Competitive Situation within Air Asia Company...
Topic: Management
Words: 1296
Pages: 5
 
Abstract Boeing remains one of the leading innovators and marketers of superior aircraft in the global aviation industry. The Boeing 787 Dreamliner is a superior aircraft that has attracted the attention of many corporate clients. The proposed marketing plan entails the use of competition to dictate prices for the aircraft....
Topic: Boeing
Words: 1650
Pages: 6
 
Introduction The global labor market has changed a lot over the years. One of the most notable developments has been outsourcing labor by companies in foreign countries (Budd & Scoville 30). Some organizations choose to take their jobs offshore in a bid to expand their market, get cheap labor, and...
Topic: Ethics
Words: 2480
Pages: 10
 
Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....
Topic: Dell
Words: 635
Pages: 3
 
Executive Summary The main objective of this report is to evaluate the competitive position of Coca-Cola. The models used for analysis include the Porter’s Five Forces, PEST analysis, and SWOT. The company experiences moderate pressure from the potential entrants because of the low switching costs. Although there are many substitute...
Topic: Coca Cola
Words: 2005
Pages: 8
 
Use of social media tools for recruitment by employers One of the most important activities that help organizations in creating a great workforce is the recruitment process. Employers in the contemporary world use various tools and strategies when recruiting individuals for their workforce (Broughton et al. 2013). One such strategy...
Topic: Recruitment
Words: 1666
Pages: 7
 
Analysis of Graduate Employability Skills The concept of employability In theory and practice, the concept of employability has been explained by many authors by creating a connection with policy formulation of a country that provides the direction for increasing productivity, creating a flexible workforce, and increasing the employment levels (Clarke...
Topic: Business
Words: 2475
Pages: 9
 
Abstract This paper will cover points identified with Caterpillar (CAT) Company, for example, how the association changed its methodologies and how they concur on basic choices from the past to current. The principal part of the report comprises of presentation of CAT Company as an organization; with a brief portrayal...
Topic: Business
Words: 4980
Pages: 19