Fitbit Target Audience: Essay Introduction In the case of Fitbit, an appropriate creative marketing strategy is imperative to achieving and maintaining a competitive position in the tech market. The present paper will discuss a campaign theme that can be applied to Fitbit and detail creative advertisements to be used in...
Topic: Business
Words: 1210
Pages: 4
Globus Simulation: Introduction Company managers must make meaningful decisions relating to pricing, workforce compensation, finance, sales, outsourcing, and marketing. They should come up with a competitive strategy in an attempt to create and support their brands in the targeted markets. The Glo-Bus simulation was a rare opportunity for my team...
Topic: Vehicles
Words: 1394
Pages: 5
What is the purpose and mission of a PMO? The PMO mission of AtekPC had been growing slowly since 2006, when it began. A year later, in spring, the purpose was still not clearly visible. This is because the documents highlighting these functions did not exist. The initial function was...
Topic: Management
Words: 838
Pages: 3
Theories Employed To complete the online simulation of managing organizational change, I used the ExperienceChange Model. The model is based on models developed by Kurt Lewin, John Kotter, Edgar Schein and David Nadler (Chisholm & Warman, 2007). First, I wanted to apply Kotter’s model. The method involves the establishment of...
Topic: Leadership
Words: 1696
Pages: 6
Check out our sample essay about Tesco’s procurement strategy. Here, you’ll find information about Tesco’s purchasing department and its supply chain management. Tesco Procurement Essay Introduction The establishment of any functional department in an organisation is determined by the value it brings to the firm. The procurement function, for a...
Topic: Management
Words: 2831
Pages: 11
Analyzis of the Japanese animation industry using Porter’s Five Forces model Porter’s Five Force model is used to analyze the economic factors that influence the degree of competition in the marketplace. This model employs economic tools to analyze the Japanese film industry to establish how companies in the industry react...
Topic: Business
Words: 1485
Pages: 6
Introduction In 2015, Honda Company was fined for failing to respond to safety issues that affected its cars, which were fitted with defective airbags (Lippert). The company learned about the dangers of the airbags supplied by Takata but failed to respond immediately. Instead, the leadership of Honda Company opted to...
Topic: Ethics
Words: 2218
Pages: 9
Introduction Businesses in the modern economy are increasingly using data analytics to improve their competitiveness. Business executives believe that they can obtain valuable information concerning market needs and the general competitive environment by analyzing both internal and external data. This paper will focus on the use of data analytics in...
Topic: Costco
Words: 1433
Pages: 6
The Executive Summary The Sultanate of Oman has become the center of projects and successful global businesses, especially in Muscat area. The tea selling project is a marketable project. The shop would sell different varieties of tea, especially the Karak tea. The residents here comprise of different nationalities. They like...
Topic: Business Planning
Words: 3748
Pages: 14
Introduction The Wiggles company, a company that specializes in childhood entertainment has had great success both in their home and foreign markets. The company is located in Australia. It was founded by two musicians from the Cockroaches, a Sydney rock band. The group started to perform at children’s functions by...
Topic: International Marketing
Words: 3332
Pages: 13
Executive Summary of Etisalat Business Plan Etisalat is a telecommunication company, and it has been in operation for 39 years. Its remarkable performance has facilitated the expansion into emerging markets coupled with acquiring over 160 million subscribers in the Middle East, Africa, and Asia. The strategic management of its operations...
Topic: Strategic Analysis
Words: 5825
Pages: 22
Basic information The Procter & Gamble Company is one of the world’s leading manufacturers/retailers of the ‘fast-moving consumer goods’ FMCG, which primarily specializes in personal and household care. As of 2014, the number of the Company’s manufacturing facilities in the U.S. accounted for thirty-three, with the number of such facilities...
Topic: Procter & Gamble
Words: 1127
Pages: 5
Shell Change Management Case Study: Introduction This assignment is a case study on organizational change and change management. The case study is based on a Canadian based organization known as Shell Canada. This organization is one of the many organizations which have undergone through major changes in the recent past....
Topic: Management
Words: 2313
Pages: 9
Benefits of Outsourcing Part of Amazon’s Supply Chain Globalization has created an array of opportunities for organizations to leverage to create value for themselves. Amazon is an example of an organization that created value for itself by outsourcing part of its supply chain. Amazon has an extensive global supply chain...
Topic: Business
Words: 320
Pages: 1
Introduction Innovation and creativity are essential concepts that help organizations succeed and get a competitive edge in the market. Many companies want to introduce these values into their corporate cultures, but this process can be complicated. The problem is associated with the fact that it is challenging to measure creativity...
Topic: Business
Words: 732
Pages: 2
Case Description Seth Bullock, the owner of Bullock Gold Mining, is considering opening a new gold mine in South Dakota. Geologist Dan Dority has provided estimates of the mine’s productivity and gold deposits. Financial officer Alma Garrett has analyzed the potential revenues and expenses for opening and operating the mine...
Topic: Business
Words: 413
Pages: 1
Introduction From a Christian point of view, work, including activities related to entrepreneurship and business, is part of God’s plan. God’s teachings included the call to “subdue the earth,” which means the need to improve the world, bring order to it, and use its potential to enhance people’s quality of...
Topic: Christianity
Words: 872
Pages: 3
Introduction Catering services management is an integral part of any business. It is where the real money is made in this sector, and unfortunately, it is also where many companies make the biggest miscalculations. The catering company, owned by a celebrity group and with one of the most extensive catering...
Topic: Business
Words: 1730
Pages: 6
Introduction The marketing mix is the theoretical basis on which all promotion methods are built. The two most basic tasks of the marketing mix are to increase the perceived value of the product in order to provide the company with a long-term perspective and profit (Keller & Brexendorf, 2017). The...
Topic: Brand
Words: 874
Pages: 3
Leadership can be defined as the exercise of influence over other people to direct their efforts most effectively toward a common objective. Leaders who can connect with their followers and engage their support by appealing to their shared values and goals are more likely to achieve their objectives (Morgan, 2020)....
Topic: Leadership
Words: 1738
Pages: 6
A face-to-face interview session was conducted with John Winters on November 5th, 2022. Winters is a Behavior Analyst Certification Board (BACB) professional whom I met while attending an education workshop several months ago. From our discussion, the respondent reveals that ethical dilemmas are common in professional life. In this case,...
Topic: Challenges
Words: 2017
Pages: 7
Introduction The advent of information technology has opened new avenues for business enterprises to reach out to their target audiences. Today, digital marketing has become part of every business firm, regardless of the industry. The predominant importance played by digital marketing has a direct impact on how businesses operate. With...
Topic: Digital Marketing
Words: 4009
Pages: 15
Introduction Unilever Plc is a multinational conglomerate founded in 1883 in the United Kingdom (UK). The company has its headquarters in London; it has grown its product portfolio from the founding sunlight soap brand and now boasts over 400 different product brands. Its operations span 190 countries globally, providing a...
Topic: Unilever
Words: 2558
Pages: 11
Summary All events must have proper planning to become successful to the planners. A wedding is a sensitive occasion that must be well systematised in that it will suit the desires of both parties. When doing a wedding, individuals need knowledge and expertise to assist in putting in place each...
Topic: Wedding
Words: 888
Pages: 3
Cost Flow Assumption Cost flow assumptions relate to how gods are removed from a company’s inventory and reflected in cost of goods sold. Apple uses the FIFO method, which assumes that the oldest item sold is the first one sold. The balance sheet for 2021 indicates an amount of 6.58...
Topic: Apple
Words: 291
Pages: 1
The Rio Tinto Group is an Anglo-Australian international organization that is the world’s fastest-growing metal and mining firm, and it produces iron ore, copper, precious metals, gold, and plutonium. It is second only to BHP in terms of production volume. In 1873, an international business association purchased the Rio Tinto...
Topic: Business
Words: 2098
Pages: 7
Introduction The Walt Disney Company (TWDC), or simply Disney, is a multinational entertainment and mass media conglomerate that was established in Los Angeles in 1923. According to the company’s website, TWDC seeks to entertain, inspire, and impact people through the power of stories (The Walt Disney Company, n.d.). At the...
Topic: Balanced Scorecard
Words: 897
Pages: 3
Company Overview Business Overview Delta Air Lines Inc. provides air transportation services both in the US and internationally, operating in two segments: Airline and Refinery. The company’s key locations are situated in core hubs, including Atlanta, Minneapolis-St. Paul, Detroit, and Salt Lake City. As for the international networks, Delta Air...
Topic: Airlines
Words: 2673
Pages: 10
Organizational behavior is a theme that combines elements of sciences such as psychology and sociology. With this concept’s help, both the demeanor of individuals and the entire management system as a whole is described. In general, five types of organizational behavior are distinguished; however, regarding the film “A Few Good...
Topic: Organizational Behavior
Words: 669
Pages: 2
The quest to crystallize qualities pertinent to renowned entrepreneurs resulted in an extensive body of popular and even scientific literature listing a number of requirements that potentially increase the likelihood of business to succeed. Yet, launching a new business is always risky, while different factors and approaches, including lean start-up,...
Topic: Entrepreneurship
Words: 1170
Pages: 4
Executive Summary The research focuses on the marketing plan for the Toyota company, which is a global leader in motor vehicle production. Toyota applies the best marketing plan to gain its market share and competitive advantage. The company produces vehicles of different kinds to meet the demand of every consumer....
Topic: Marketing
Words: 2914
Pages: 10
The Indian pharmaceutical industry in the 1990s presented both an opportunity and a challenge for foreign companies. On the one hand, the developing country had a steadily growing market of eight hundred million people and an expanding middle-class. On the other hand, the nation had strict rules concerning the patent...
Topic: Joint Venture
Words: 659
Pages: 2
Nowadays, the idea of personal business has become a spread one. People are eager to launch a successful enterprise; still, something stops them – education. There is a belief that degree is the key to success, but this is not the whole truth. By degree, I mean long-term studying, for...
Topic: Entrepreneurship
Words: 580
Pages: 2
Introduction The current economic environment is challenged by limitations in sourcing, production, and distribution because of the COVID-19 pandemic. This means that organizations, especially multinational companies that operate worldwide, have reliable supply chain management strategies and practices that will allow dealing with a complicated situation. Strategies implemented by companies that...
Topic: Management
Words: 1654
Pages: 6
Theoretic Basis Even though the strategic approaches towards business development presuppose the definite and clear realization of further development processes. This notion is confirmed in numerous research resources, however, the actual situation is far from forecasting in detail the events that may come. A professional business leader needs to know...
Topic: Evolution
Words: 842
Pages: 3
Introduction In “What Great Managers Do”, Marcus Buckingham writes about how managers attain success in their organizations by working with what they have and how employee weaknesses can be turned into strengths, and how managers can save their time and company resources by not only adapting their working habits to...
Topic: Business
Words: 1569
Pages: 6
Executive summary The world of business is exposed to many factors that require the management to fully comprehend in order to develop and make use of the best polices and strategies that will add the competitive advantage of the company. Specsavers as eye care ear care service provider and retailer...
Topic: Business
Words: 3231
Pages: 12
This paper deals with the aspect of Organizational Structure. The organization structuring of any organization is concerned with certain critical matters, such as: Centralization and Decentralization Tall and Flat Structures Span of Control Unity of Command and Chain of Command. The Model Company for this paper is one of the...
Topic: Communication
Words: 915
Pages: 3
Management of a department is a complex issue because of the existence of multiple challenges that might occur during the working process. For this reason, the core responsibility of an effective leader is the implementation of the five basic functions of management with the primary goal to organize the work...
Topic: Management
Words: 1689
Pages: 6
Executive Summary Spin Master is a widely recognized multinational company that specializes in manufacturing toys of different types and interactive games, as well as entertaining digital content for children. The company is based in Canada, and it operates in the Americas, Europe, Asia, Australia, and some African countries. Spin Master...
Topic: Business
Words: 2575
Pages: 9
Executive Summary Mahindra is an Indian multinational corporation that manufactures automobiles and farm equipment. This company has established subsidiaries in China and the United States as a tactic to reach overseas markets. Mahindra leverages technology development in these foreign nations to manufacture its vehicles and tractors and sell them to...
Topic: Business
Words: 1984
Pages: 7
Human resource management is a critical aspect of the functioning of any company as it determines the effectiveness of the organization’s operations and quality of results. In support, certain models may provide guidance that improves decision-making and strategic planning. The CHRM framework is one such model that focuses on assessing...
Topic: Management
Words: 605
Pages: 2
The Organization and Its Mission Background of the company Marks and Spencer PLC, commonly known as M&S, was founded in 1884 by Michael Marks and Thomas Spencer in Leeds under the United Kingdom laws. M&S is a leading British retailer with headquarters in the City of Westminster, London. About 21...
Topic: Marks & Spencer
Words: 2991
Pages: 11
Current Strategic Position Balance of Resources The internal challenges are affecting Heineken include management of its human resources, and rigid operations where the company has focussed on alcoholic products only. Product Portfolio In Europe, Heineken is the leading distributor of alcohol and has over 250 brands of beer. Table1 below...
Topic: Challenges
Words: 3910
Pages: 13
This paper aims to discuss the peculiarities of the modern workplace. Moreover, it will describe the challenges faced by employers and employees. Overall, it is possible to single out the following characteristics of the contemporary workplace: Increasing emphasis on autonomy and creativity of employees as well as the flexibility of...
Topic: Business
Words: 371
Pages: 2
Introduction In his influential book on the learning organization concept, The Fifth Discipline: The Art & Practice of the Learning Organization (1990), Peter Senge establishes the basis from which businesses have the opportunity to develop and flourish. Peter Senge, argues that in the contemporary complex world, organizations have to be...
Topic: Organizational Learning
Words: 2356
Pages: 9
Introduction Although McDonald’s has been largely successful in entering the global scene through franchising its brand name to local people (Vignali 2001), it nevertheless continues to face difficulties related to negative publicity, burger fatigue, shifting tastes and lifestyles impacting the fast food restaurant market, as well as intense competition from...
Topic: McDonald's
Words: 2300
Pages: 8
Five Competitive Forces The five competitive forces have been placed in two categories, that is, forces that encourage vertical competition and those that favor horizontal competition. Forces that play part in the vertical competition are the bargaining power of customers and the bargaining power of suppliers. On the other hand,...
Topic: Cinema
Words: 1765
Pages: 6
Cultural Factors Affecting Consumer Behaviour: Introduction Consumers have largely contributed to the growth of various businesses. This is because every successful business venture requires potential buyers. As a result, the role of the consumer on business prosperity can never be neglected. It is sad to mention that many businesses have...
Topic: Culture
Words: 1089
Pages: 4
Introduction Zara is a multinational company specializing in the production and distribution of clothes and other fast fashion goods. The company was established in 1975 in Spain with its primary objective being to retail clothes (Chatvijit 2012). In its initial stages, the company operated exclusively in Spain where it is...
Topic: Fashion
Words: 2991
Pages: 11
Air Asia was founded in 1996 as Malaysia’s second airline. It had been beset by problems in the beginning, and failed to make profits. The company was founded as a full service regional airline, offering cheaper fare than main competitors in the Malaysian airlines Competitive Situation within Air Asia Company...
Topic: Management
Words: 1296
Pages: 5
Do you want to know why Samsung’s marketing is better than Apple? What industry is Apple and Samsung in? How are their business and marketing strategies different? Keep reading to find out! In this essay example, you’ll find everything you should know about Apple vs. Samsung marketing strategy and business...
Topic: Apple
Words: 1652
Pages: 7
This study analyzes Marriott Hotels’ marketing management and how it is connected with Marriott brand positioning. Keep reading to learn more about Marriott positioning strategy. Abstract This report assesses the performance of Marriott Hotels concerning strategic marketing. The report assesses the type of segmentation that the firm has integrated. This...
Topic: Management
Words: 3855
Pages: 15
Department of Marriott Human Resources for Employees: Background A company requires physical and human resources for its operations; human resources are the greatest asset that an organization can have; without it, business transactions cannot be affected (Tocher and Matthew, 2009). It ensures that the business is running in the right...
Topic: HR
Words: 4181
Pages: 16
Global Entry Strategies of Zara International: Introduction International retail companies are commonly regarded as one of the main driving elements in the industries’ globalization. The retailers provoke globalization by the cross-border sourcing, expansion of the brand portfolio, and business internationalization. Representation in the international fashion market requires organizations to implement...
Topic: International Marketing
Words: 3091
Pages: 12
The View of Managers Prior to Project Oxygen The organizational culture largely predetermined the employees’ view of management before the implementation of the Project Oxygen. Garvin, Wagonfeld, and Kind (2013) write, “Page and Brin established an informal culture from the very beginning: exercise balls and dogs were permitted at work…The...
Topic: Google
Words: 663
Pages: 3
Executive Summary This study looks at Deloitte Global mode of organizational design. Deloitte Global and its affiliate firms within the Deloitte global network have adopted a combined organizational approach in its structure and functions. This structure involves a compromise mix of the other organizational design models as evidenced by the...
Topic: Organizational Design
Words: 1307
Pages: 5
The market mix is described as the combination of the four main elements of marketing, which are the product, price, promotion, and place to meet a certain market need. The market mix model is usually used as a tool by many companies to define their marketing strategy to attempt and...
Topic: Marketing
Words: 1164
Pages: 5
Best Buy Essay: Introduction Best Buy, originally known as Sound of Music, is a giant retailer of consumer electronics that operates numerous stores in such countries like the USA, Canada, Mexico, Turkey, and China (Hoffman 22-1). The company was founded by Richard Schulz in 1966 and focused on buying audio...
Topic: Business
Words: 797
Pages: 3
Dell Computer Corporation use different strategies to enter and remain competitive in the global market. Continuous improvement, innovation and creativity by the company have made the company’s products competitive. The company research and development department is mandated with the task of advising the company on the nature of products it...
Topic: Business Strategy
Words: 861
Pages: 4
Introduction At the moment, the use of innovative technologies that make it possible to improve the activities of companies significantly is becoming widespread in many industries. These transformations have not bypassed the fashion and clothing industry, in which the use of such technology as artificial intelligence gave impetus to the...
Topic: Business
Words: 1160
Pages: 4
Introduction “2 Timothy 2:1-7” is a valuable and significant source of wisdom from the Apostle Paul addressed to Timothy, his fellow missionary. In the passage, Paul shares instructions to help Timothy accept leadership in his Christian ministry (The ESV Bible, 2 Timothy 2:1-7). Notably, several influential aspects from “2 Timothy...
Topic: Business
Words: 864
Pages: 9
Executive Summary Exploring business operations is a critical analytical process that entails understanding methods that govern revenue streams. The transportation industry gives a clear perspective on the complexities of running an international company. Virgin Atlantic is one of the most successful organizations among airline firms, yet it has to face...
Topic: Challenges
Words: 2311
Pages: 9
Introduction New Balance has provided its clients with superior goods and services. The company has a solid reputation in the industry and is well-known for its sneakers. In recent years, despite its solid reputation, New Balance has had significant difficulties. Competitors have been gaining market share, and the company’s brand...
Topic: Brand
Words: 1216
Pages: 4
Introduction Some conditions offer different companies the advantages of manufacturing goods and services at relatively low prices for their customers. Strategic advantages allow companies to generate more revenue in a competitive environment (Lestari et al. 365). The rationale is that they are positioned to provide their clients with goods and...
Topic: Business
Words: 2012
Pages: 7
Introduction The presented paper is devoted to the in-depth analysis of Saudi Arabian Airlines, or Saudia. It is a flag carrier of Saudi Arabia, with its central office in Jeddah (Gamraoyi, 2016). Its main operational base is located at King Abdulaziz International Airport (Gamraoyi, 2016). The company also has several...
Topic: Airlines
Words: 4001
Pages: 15
Introduction Emotional intelligence is one of the most critical components in the business environment and important quality for any manager, essentially determining a firm’s success and failure. For example, world-famous personalities like Tim Cook, Satya Nadella, and Elon Musk undoubtedly have a relatively high emotional intelligence. Still, each of them...
Topic: Emotional Intelligence
Words: 678
Pages: 2
Introduction The concept of Knowledge management involves the process of creating, organizing, and sharing useful information within an organization. An individual or organization needs to have a successful knowledge management system by marinating information in a place that is easily accessible. A strategy for knowledge management is a plan of...
Topic: Amazon
Words: 1132
Pages: 4
Hubble has evolved from a simple startup to a promising brand in the contact lenses industry. In its initial years of inception, the company generated more than $20 million in annual sales (Avery & Israeli, 2018). Hubble’s growth has been attributed to its social media strategy, enabling the company to...
Topic: Marketing
Words: 1148
Pages: 4
Abstract Teamwork is a dynamic and complex process that enables the exchange of diverse opinions and perspectives. This study focuses on exploring the issue of team performance in connection to leadership approaches, team dynamics, and motivation, as well as diversity. It was found that the most productive and effective teams...
Topic: Team Leadership
Words: 6058
Pages: 22
Introduction On the surface, leadership in the hospitality sector has very few distinctive features that make it any different from leadership in any other domain. Indeed, like most other industries, the hospitality sector seeks primarily to promote innovation (Shariff et al., 2020). However, several specific characteristics that make the hospitality...
Topic: Leadership
Words: 2618
Pages: 9
Introduction Nike, Inc., previously Blue Ribbon Sports is a Beaverton, Oregon-based sportswear corporation. It was created in 1964 as Blue Ribbon Athletics by Bill Bowerman, a University of Oregon sports instructor, and Phil Knight, Bill’s student (Kim, 2020). By the early twenty-first century, Nike had store outlets and suppliers in...
Topic: Marketing
Words: 1494
Pages: 5
This work is devoted to the analysis of strategic management and strategic competitiveness of the Tesla Company. This paper presents an assessment of the impact of globalization and technological changes on the Tesla Company and its activities. In addition, an industrial organization model and a resource-based model were applied to...
Topic: Competitiveness
Words: 1148
Pages: 4
Introduction The global retail industry is one of the most vital sectors in the world, providing various categories of goods to consumers. Tesco is a multinational company operating in the United Kingdom managing multiple groceries and general merchandise. Established in 1919, this corporation’s shares have been listed in the London...
Topic: Tesco
Words: 2594
Pages: 9
Case Analysis The case studies several important aspects of genetically-modified pineapple cultivation. The research is motivated by the fact that GMO technologies are becoming increasingly common in agriculture. The paper covers the existing benefits of GM pineapples, as well as examples of what could be achieved with this technology. It...
Topic: Genetics
Words: 562
Pages: 2
Introduction Apple Inc. is a leading and most valuable technology-based corporation, a trendsetter within a modern innovation market. The company is known for building its prominent history and fortune on the grounds of innovation that significantly transformed humans’ digital experience of their daily lives, starting from the personal computer revolution...
Topic: Apple
Words: 667
Pages: 2
Introduction A number of authorities have given various definitions of corporate governance. Mallin argues corporate governance is a broad term that encompasses various aspects such as concepts, theories and practices of board of directors, executive and non executive directors (2). Corporate governance focuses on how boards, investors, business executives, auditors...
Topic: Business
Words: 4435
Pages: 16
Introduction Leadership is a powerful strategy that helps managers guide their followers to complete their roles efficiently. The implementation of desirable styles guides employees to collaborate, become more involved, and focus on the outlined organizational goals. This discussion gives a detailed analysis of transformational leadership and reaction to the article...
Topic: Disney
Words: 567
Pages: 2
Introduction Changing organizational culture can be hectic and prone to many challenges. For instance, it can disrupt routine operations and processes, resulting in resistance. However, tested frameworks such as Kotter’s 8-step model help address challenges and ensure successful and sustainable organizational change. This paper outlines information about a personal experience...
Topic: Business
Words: 393
Pages: 1
Management Summary Tesco Plc (Tesco) is one of the largest retailers with a presence in-store and online spheres. Its retail stores offer the widest possible range of products which includes both food and non-food items, clothing, health-care and beauty products, electronic items, home appliances, stationery, furnishings, etc. In the late...
Topic: Commerce
Words: 4744
Pages: 18
Introduction Recently there have been a lot of emphasis on both strategic marketing and logistics on research and business academics literature, illustrating a growing but confusing body of knowledge (Chernatory & McWilliam 1990, p112). Both strategic marketing and logistics disciplines have played significant role in the establishing basis for business...
Topic: Management
Words: 3713
Pages: 13
One essential human resources management task is to make sure the organization is properly staffed. It means that the organization should take into account diversity management principles and cultural changes, equal employment opportunities laws, and discrimination laws. When done effectively, the staffing, recruitment and selection process provides a flow of...
Topic: HR
Words: 2745
Pages: 10
Introduction Human Resource Management is deeply concerned with the recruitment and selection process. HRM theories spotlight is on the techniques of recruitment and selection and draws attention to the advantages of broad-spectrum assessments, interviews, and psychometric inspections within the employee selection procedures. The recruitment process could provide insights into how...
Topic: Management
Words: 2212
Pages: 8
Introduction The market of spa services, as a form of development of the beauty and health industry, has emerged in the world in a concise period. Due to the national peculiarity, to arrange everything in its way, our SPA turned out to be different from the “pure blood” counterparts –...
Topic: Management
Words: 1459
Pages: 5
For each product that is available on the market, there is a specific life cycle. The four stages of the cycle include the introduction of the product to the market, growth, market maturity, and decline (White, 2019). The discussion of the product life cycle will be illustrated with the help...
Topic: Product Marketing
Words: 310
Pages: 2
Industry and Company Overview Based in Britain and with its headquarters located in London-Luton airport, Easy Jet Airline was inaugurated in 1995. The company had a workforce exceeding 8000 people by September 2012. The main mode of expansion of the company is through acquisitions (Sumberg 2011, Para.5). Its main secret...
Topic: Airlines
Words: 2065
Pages: 7
The research involved teamwork and every team member had to participate actively in collecting resources, reviewing the literature, discussing the findings, and drawing the conclusions in the paper. The individual team members also participated in writing and proofreading the report. The group had to appoint a leader to ensure that...
Topic: Business
Words: 542
Pages: 2
Abstract The purpose of this study was to evaluate the role of strategic planning, management, and leadership in enhancing Total Quality Management (TQM) and customer satisfaction at the Apple Company. Total Quality Management (TQM) refers to the systematic method, policies, and procedures used to ensure that goods and services are...
Topic: Apple
Words: 1130
Pages: 5
Introduction According to Bowler, the infamous VW emission scandal refers to a controversy that revolved around software that was strategically embedded in the company’s vehicles with the aim of fraudulently confusing the Environmental Protection Agency (EPA). The software, popularly known as the “defeat device”, had been fitted in about 11 million...
Topic: Volkswagen
Words: 1713
Pages: 7
Introduction Information and technology are resources that are used by businesses that are trying to improve their performance and gain competitive advantage (Chaffey & White 2010). Among the key benefits of the IT usage is the increased efficiency of the business processes, the reduction of costs, and the availability of...
Topic: Business
Words: 2753
Pages: 11
Introduction Transportation economics plays a crucial role in decision-making processes in the majority of organizations. Companies require considering the ease of movement of products and labor in decision-making. Apart from transportation economics, investment in an efficient supply chain management system helps to boost organizational performance. Businesses should monitor all the...
Topic: Corporation
Words: 1432
Pages: 6
Introduction Starbucks is a high-end roaster, marketer, and retailer of speciality coffee globally (Starbucks Corporation, 2015). The company now operates in 65 countries since its inception in 1985 (Starbucks Corporation, 2015). Besides, it also trades at the NASDAQ Global Select Market. Starbucks purchases and roasts high-quality coffee from various parts...
Topic: Corporation
Words: 2728
Pages: 10
Abstract The paper provides an analysis of Alibaba Group’s relationships with external stakeholders in terms of legal aspects and possible ethical issues. The discussion of the impact of stakeholder perspectives on diversity is also presented in the paper. The analysis demonstrates that Alibaba Group pays much attention to aligning the...
Topic: Alibaba
Words: 1102
Pages: 5
Abstract An organization cannot operate efficiently without considering the social and environmental impacts of its operations. Therefore, organizations have a sense of social and environmental responsibility since their activities have either beneficial or detrimental implications to the environment. Therefore, the concept of Corporate Social Responsibility (CSR) emerges whereby self-regulation is...
Topic: Social Responsibility
Words: 6057
Pages: 22
Check out our essay sample on Mark Zuckerberg leadership style! Here, you can learn more about the roles and leadership strategies of Mark Zuckerberg and how he uses situational, charismatic, and democratic leadership styles. Mark Zuckerberg is one of the most successful leaders despite the criticisms presented by many stakeholders...
Topic: Leadership
Words: 1121
Pages: 5
Introduction Current Vision and Value Statements The company’s vision is to ensure that its corporate social responsibility accommodates different viewpoints and interests on the part of its shareholders, employees, business partners, associates, guests, as well as viewers and consumers. The company seeks to cooperate with local stakeholders and regulators in...
Topic: Disney
Words: 2434
Pages: 9
The minimum wage law was intended as a humanitarian act which would stimulate the economy as well. Most agree that employees who work full-time hours should be paid a wage sufficient so as to allow them to provide for their most essential needs which current minimum wage does not accomplish....
Topic: Minimum Wage
Words: 2560
Pages: 10
Introduction Tesla, an American manufacturer of electric cars and sustainable energy, has developed into a global leader due to its cutting-edge technology and advertising tactics. The company was established in 2003 to accelerate the worldwide transition to renewable energy (Tesla, n.d.). Electric vehicles, solar panels, and energy storage alternatives are...
Topic: Business
Words: 1149
Pages: 4
Identification and Role of Oxfam’s Stakeholders The case study describes the journey Oxfam has taken to achieve the value of transparency and information accountability in an effort to restructure its reputation and achieve efficiency. Oxfam has many stakeholders with different functions, needs, and degrees of power (Fernando, 2023). First, there...
Topic: Business
Words: 850
Pages: 2
Introduction Acquisitions are a major strategic approach for companies seeking to grow their market share and revenues. In this scenario, the focus is on evaluating two companies, A and B, and making recommendations on whether TransGlobal Airlines should acquire one of the two companies or both. This paper aims to...
Topic: Business
Words: 1721
Pages: 6
Introduction Business process reengineering is aimed at transforming processes so that the organization’s activities are optimized and efficient. Coca-Cola has engaged in business process reengineering to simplify internal processes, improve service, and get higher profits. Many stages were carried out, but still, the company achieved the planned results. Each reengineering...
Topic: Coca Cola
Words: 342
Pages: 1
Introduction A president is expected to be bold and articulate, with great charisma and deep knowledge. However, each person who has held the office of President has brought a distinct style to it. These styles reflect the President’s character, personality, and performance. A full range of leadership styles often include...
Topic: Leadership
Words: 2372
Pages: 8
Nestle International is a renowned global food and beverage corporation that had its origins in Switzerland in 1866. It operates in 191 countries worldwide and is considered one of the largest food and beverage companies globally. Nestle is known for its diverse products, including baby food, coffee, bottled water, and...
Topic: Nestle
Words: 384
Pages: 1
Introduction Ethical conduct is important in leadership because it enables individuals to develop positive relationships. Trevino and Nelson (2017) define ethical conduct as a moral issue that guides and motivates people and positively affects how they relate with each other. For example, Jack Ma’s ethical behavior and philanthropic approach to...
Topic: Ethical Dilemma
Words: 2303
Pages: 8
Introduction: Tesla Tesla Tesla’s fundamental mission is to hasten the world’s shift to renewable energy. In 2021, the global portfolio of Tesla automobiles, power storage, and solar panels will assist the company’s consumers avoid 8.4 million metric tons of CO2e emissions (Tesla Impact Report, 2021). Dai and Zhang (2022) state...
Topic: Electric Vehicle
Words: 9252
Pages: 33
Introduction One of the world’s leading manufacturers for the consumer and business industries in audio, video, communications, and information technology is Sony Corporation. The main objective of this business venture was to build a facility that emphasized creativity and open-mindedness that, in the end, through technology, will aid in global...
Topic: Corporation
Words: 893
Pages: 3
Southwest Airlines Company is one of the iconic trademarks in the United States aviation sector. It has been operating for more than 50 years, since 1967, serving most of the U.S. population. Herb Kelleher and Rolling King founded the company in 1967, and with the leadership of Herb Kelleher, the...
Topic: Airlines
Words: 1385
Pages: 5
Nike company remains the largest supplier of sports shoes and apparel in the world. It is essential to note that the company is engaged in developing, producing, and marketing not only shoes and clothing but also sports equipment and accessories. The most crucial consideration that built Nike’s successful management was...
Topic: Management
Words: 326
Pages: 1
Introduction This paper focuses on and calculation and discussion of Walmart’s financial performance in comparison with Target’s performance using financial ratios. In particular, 21 financial ratios are used to compare the companies’ performance in terms of profitability, liquidity, efficiency, and financial gearing. First, the paper provides calculations of ratios in...
Topic: Performance
Words: 1144
Pages: 4
Organizational behavior knowledge is of utmost importance in the workplace since it provides an understanding of why people behave in a particular way. Therefore, it is critical not only to study these theories but to reflect on them to be able to apply them in professional life and career plan....
Topic: Organizational Behavior
Words: 999
Pages: 4
Introduction According to the case, Paul Kruse faced a situation in which he had to make ethical decisions that would not adversely affect the organization’s reputation. Irrespective of how Paul Kruse handled the case, his decision and course of action did not change the fact that sanitary measures were not...
Topic: Ethical Dilemma
Words: 1496
Pages: 5
Introduction The functioning of any company is a complex and continuous process depending on multiple factors. The degree to which they are considered and managed stipulates the firm’s success, ability to evolve and struggle against rivals. The top management must consider the industry’s current state, major competitors, and existing demand...
Topic: Coca Cola
Words: 2309
Pages: 8
Introduction Human resources processes and practices are essential to encourage well-being and progress and maintain the positive image of an enterprise. It is critical that human resources processes are implemented according to the generally accepted guidelines and measures (Tarique et al., 2016). When a company develops its processes in foreign...
Topic: Globalization
Words: 2248
Pages: 8
Introduction Integrated marketing communications is a concept revolving around different forms of media implemented by a company being carefully integrated. The marketing communication tool mix implemented by the majority of business organizations includes advertising, sales promotion, events and experiences, PR and publicity, direct and interactive marketing, and personal selling (“Nike...
Topic: Communication
Words: 658
Pages: 2
Introduction The analysis of case studies is essential for business and marketing management students because it shows the challenges and constraints entrepreneurs face running a business. The case study of Covetella’s experience is instructive as an example of a business in a foreign but quite attractive economic environment. Besides, Covetella...
Topic: Business
Words: 1444
Pages: 6
Introduction The beginning of the economic crisis of 2008 significantly affected all businesses throughout the country, and this event influenced the companies involved in international operations in the first place. For example, Starbucks faced challenges stemming from the emerging hardships expressed by financial losses and wrong strategic choices, deteriorating its...
Topic: Economic Crisis
Words: 1154
Pages: 4
Discussion of the Problem The story of Tiffany & Co’s negotiation and takeover began back in October 2019. The companies officially signed the takeover agreement on November 24, which was supposed to be completed within ten months. However, they did not meet the deadline because the negotiations were complex and...
Topic: Negotiation
Words: 1768
Pages: 6
The development of communication strategy, both internal and external, is essential for a company’s productive and efficient functioning. In particular, for such a large enterprise as the Coca-Cola company that operates in multiple countries of the world and strives to ensure high-level corporate culture and social responsibility profile, adequate communication...
Topic: Coca Cola
Words: 653
Pages: 2
Introduction Tehindo is a leading producer and marketer of tea products. Goteh is currently presenting more sales and profits. Fteh is primarily marketed through modern chains and it remains less competitive. Supply chains for this product are complicated and unsustainable. The company is keen to make a final decision regarding...
Topic: Business
Words: 1297
Pages: 5
Summary Being the beginning of the marketing plan, objectives should be set thoroughly in order to allow a company to achieve its goals. A SMART Objective for Coca-Cola To produce 20 percent more Coca-Cola Zero by the end of 2021. S – the goal is precise. M – the goal...
Topic: Coca Cola
Words: 345
Pages: 2
Market Analysis and Estimations The supply chain game provided our team with a wonderful opportunity to analyze markets and make production and distribution decisions based on the analysis. Before the initial decisions in the game, several analyses were made. The present slide demonstrated crucial information in tables, including market summary,...
Topic: Management
Words: 632
Pages: 2
Abstract The effective management of transportation and logistics systems is crucial for the success of businesses and the economy. However, managers in this field encounter many challenges leading to delays, rising costs, and overall business inefficiency. This paper aimed to identify the challenges faced by transportation and logistics management. The...
Topic: Challenges
Words: 6527
Pages: 23
Overview of the Company: China and United States Apple Inc. (also known as AAPL.O, or simply Apple) is an international company from America, which specializes in technology. The enterprise’s hardware production focuses on the iPhone smartphones, Mac computers, the Apple Watch smart-watches, iPad tablets, the iPod media players, as well...
Topic: Apple
Words: 2921
Pages: 10
Introduction For a business organization to achieve its goals, there must be a plan. A marketing strategy is designed to facilitate the sale of products and/or services. MTN Ghana’s approach to promotion has various components, and all of them are aimed at building trust between the company and consumers. Results...
Topic: Marketing
Words: 1243
Pages: 4
The theoretical approaches to explaining the functional side of the nonprofit sector differ in their vision of the motivation and moving forces of nonprofit organizations to initiate their service delivery. From the general perspective, nonprofit organizations, as their title implies, do not generate profit, which means that their performance is...
Topic: Nonprofit Organizations
Words: 549
Pages: 2
Introduction The Primark Company supplies its customers with garments based on various ethical codes of conduct. The organisation regards a high sense of responsibility and sustainability among other practices that alleviate adverse social effects. Although the main goal of the Primark Company is to ensure that its products and services...
Topic: Ethics
Words: 1981
Pages: 7
It is expected that the implementation of this marketing plan will lead to the following key results. Increase in the number of customers with children. A more engaged following on digital platforms, particularly Instagram and Tik Tok. This marketing plan will use multiple marketing strategies and activities for Tim Hortons’...
Topic: Marketing
Words: 2265
Pages: 9
Introduction Elon Musk is one of the most outstanding business leaders and a strategist in innovations for the last few decades. His career as a business leader is likely to excel in the future. Elon grew to understand that the most challenging aspect is to come up with the correct...
Topic: Leadership
Words: 2617
Pages: 10
Organizational structure is of extreme importance for the effectiveness and efficiency of operations. Some types of organizations require a rigid hierarchy, while others can be more flexible with the structure. Thus, scholars identify two different types of organizational structures: mechanistic and organic (Hunsaker, 2018). Mechanistic organizational structure is the most...
Topic: McDonald's
Words: 567
Pages: 2
Building an IFE matrix for Chipotle Mexican Grill Inc. allowed for a detailed evaluation of the company’s strengths and weaknesses, or internal advantages and disadvantages. As seen from the first part of the matrix, one of the restaurant’s greatest strengths is its established presence on its domestic market, in the...
Topic: Business
Words: 562
Pages: 2
Industrialization is a significant process that had a crucial impact on the development of society for several centuries. These modifications are associated with the implementation of new technologies. Their primary purpose is to increase the level of productivity in the manufacturing and distribution of goods. It is important to mention...
Topic: Industrialization
Words: 865
Pages: 3
Introduction The goal of any organization is to ensure that its product reaches the consumers in time to increase its sales. There are various modes of transportation depending on several factors such as the type of product, consumers’ distance, and the agency of the product. The following discussion indulges in...
Topic: Business
Words: 617
Pages: 2
Introduction Change is an essential element of any organization that seeks to continually improve and grow. Kurt Lewin developed a three-stage model that can effectively be employed by the management of organizations to address necessary reforms effectively. The three stages developed by Kurt Lewin tackle change endeavors through unfreezing, change,...
Topic: Business
Words: 593
Pages: 2
Capital budgeting is described as the planning procedure that an organization utilizes to determine the investments worth pursuing. Therefore, in the context of capital budgeting, project risk is referred to as uncertainty regarding the profitability of a project. If the potential of a chosen activity has an unknown implication on...
Topic: Business
Words: 2257
Pages: 8
Urban Outfitters was founded and established in 1970 and is a company offering a mix of distinct merchandise incorporating music, contemporary art, and fashion (Heidi 150). They owe their success to their growing ability to be in a position to understand their customers as well as relate with them emotionally....
Topic: Business
Words: 1138
Pages: 3
A marketing strategy is a company’s battle plan in the struggle of market competition. However, its task is in effect to outline the way the company plans to act in the market, which is made in a general way. To realize the marketing strategy, a company develops a marketing mix,...
Topic: Marketing
Words: 654
Pages: 2
Introduction Organization Development refers to the evaluation and change of the strategies, processes, and structures of an organization in a bid to improve the performance of the organization and help in the development and contentment of its employees. It may involve things like coaching, work-life balance, leadership development, performance management,...
Topic: Organization Development
Words: 560
Pages: 2
Pretentious diction and dying metaphors While writing an essay, one needs to be conscious about mainly four topics: they are dying metaphors, operators or verbal false limbs, pretentious diction, and meaningless words. If anyone wants to complete an essay without making any nonsense, they must be aware of these topics....
Topic: Communication
Words: 378
Pages: 2
Introduction UAE is the largest and richest country of Middle East in Asia. In UAE, there are lots of hypermarkets are business successfully. Among them Carrefour is most known and dynamic in player, It is selling about 100,000 items to customers everyday. New product development is a continuous process and...
Topic: Marketing
Words: 6526
Pages: 24
This paper discusses the Hawthorne experiments; a brief description of the background of these studies is also given. It describes the social and environmental effects of the time that were observed on these theories. The relevance of these theories to the present time is also discussed. The various drawbacks and...
Topic: Experiment
Words: 1092
Pages: 4
Introduction Marketing communications are messages and related media used to communicate with the target market. It involves all the traditional forms of promotion including advertising, sales promotion, personal selling, publicity and public relations. It also includes all points of contact between the organization and other stakeholders. Jefkins, F. W., (1982)....
Topic: Communication
Words: 4028
Pages: 15
It is important to note that the business structure, size, and scale are in a direct relationship with a business aim because the leaders of companies determine their goals and strategies depending on their size and perspectives for growth. This tendency can be examined with reference to the example of...
Topic: Business Structure
Words: 637
Pages: 2
Problem Summary De Beers used to be a major player in the diamond market by producing up to 45% of all diamonds of the world. At present, a shift towards synthetic diamonds production is observed, and the company needs to decide whether to continue selling natural diamonds or switch towards...
Topic: Business
Words: 576
Pages: 2
Introduction During the Industrial Age, the labor sector in the U.S. market faced a lot of challenges which led to its revamping. Most of the people then were farmers, and with the introduction of machinery, many abandoned the rural areas and moved to the urban region. However, the labor market...
Topic: Monopoly
Words: 936
Pages: 3
«Cooker jar’ reserves» concept The ‘cooker jar reserves’ was a strategic technique that was used by Enron’s management to save what they had earned from a ‘rainy day’ using the means of storing extra earnings in reserves. The term ‘reserves from the cookie jar may also refer to a firm’s...
Topic: Enron
Words: 1063
Pages: 4
Intro to Coca-Cola Distribution Centers Interested in learning more about the world of Coca Cola distribution centers? We have prepared an excellent study for you on this complex process. You’ll find out what path your favorite drink takes to get to your supermarket on the shelf. We have considered all...
Topic: Coca Cola
Words: 3662
Pages: 13
Background Emirates (established in 1985), an airline company based in Dubai, is owned wholly by the government of Dubai’s Investment Corporation. The company is the largest airline in the Middle East, having the capacity to carry roughly 3,650 flights between the Dubai International Airport and more than 80 countries worldwide....
Topic: Management
Words: 2756
Pages: 11
GM process analysis with Womack and Jones lean thinking principles Lean philosophy is the approach to process improvement that sees the elimination of all types of waste as its primary objective. It can be whether the excess lead time, using the excess amount of inventory or number of workers for...
Topic: General Motors
Words: 1195
Pages: 5
Introduction Twitter is one of the most widely used social networks worldwide, enabling users to quickly and easily exchange information and opinions. Despite its popularity, Twitter faced several management and organizational issues. This essay will discuss the problems, how they arose, and their impact on Twitter. Problems One of the...
Topic: Business
Words: 650
Pages: 2
Introduction In the context of business, culture is a significant element that allows the management to understand the preferences and priorities of local residents, especially when it expands internationally. For example, when McDonald’s planned its expansion to the East, it focused on food choices and traditions of the communities. Undergoing...
Topic: Business
Words: 599
Pages: 2