Education Is Not the Most Important Thing in Business Success

Nowadays, the idea of personal business has become a spread one. People are eager to launch a successful enterprise; still, something stops them – education. There is a belief that degree is the key to success, but this is not the whole truth. By degree, I mean long-term studying, for...

Teleological Theory of Organizational Changes

The demand for change occurs when an organization faces the need to adapt to the shift of the external environment. A change is required in other cases as well, such as if the current structure of an organization prevents it from achieving a specific goal. There are different types of...

Expectancy and Reinforcement Theories of Motivation

Expectancy and reinforcement theories of motivation Motivation is the process by which a person’s efforts are energized, directed, and sustained towards attaining a goal. The measure of intensity or drive constitutes the energy element. These efforts need to be utilized in a way that is beneficial to organization. Finally, motivation...

Impact of Culture on International Business

Today, the global business is filled with cut-throat competition and most of the companies are trying to expand their business internationally. While doing business internationally, different factors like culture, economy, and political system, etc. of the other countries need to be analyzed. Among them, the cultural factor or culture has...

Global Business: Current Business Environment

Introduction The current business environment has become globally competitive forcing all the businesses that seek to survive an obligation to be strategic in management of their corporate affairs. Making huge sales and maximizing profits remains a high target for all companies regardless of whether they are operating domestically or globally....

Waitrose Supermarket: Marketing Brief on Research and Information

Current business position Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK (Wendy 2008). A majority of the branches for the Waitrose supermarket are largely situated within London, as well as England’s south-east side. In addition, the chain...

Ford Motor Company: The Human Resource Strategies, Policies and Practices

Abstract The Ford Motor Company is the world’s fourth-largest automaker based in America after Toyota of Japan, General Motors of the U.S, and Volkswagen of Germany. It is involved in the large-scale manufacturing of cars and trucks as well as the mass management of the workforce. They have staff in...

Nokia Corporation’s Management and Strategy

Introduction The discussion begins with a strategic analysis of a selected company and for that purpose; Nokia- the world’s largest cell phone Manufacturer Company has been selected to analyze several aspects in environment, resource capability, selection and implementation of strategies etc. Since the company is operating under the telecommunication industry,...

Microsoft Company: Employee Motivation and Retention

Executive Summary For companies to stay at the peak of their performance and to make their competitors struggle, retaining motivated employees who have positive attitudes is essential. High rates of employee turnover usually lead to additional expenses while also contributing to lowering the morale of those workers who are retained....

Abu Dhabi National Oil Company’s Management Challenges

Abstract Abu Dhabi National Oil Company (ADNOC) has gained the reputation of one of the most successful companies in the UAE. The firm has been operating in the realm of the oil and gas industry, which is currently one of the most profitable industries in the global economic realm. ADNOC...

Kauflauf GmbH Company Performance: Jess Westerly Approach

Summary: Case Background and Essential Details Kaufland GmbH has been experiencing significant problems with its performance over the past few years. Jess Westerly was assigned to explore the reasons for the organization to fail in the target market. According to the findings of her study, delays, and the lack of...

Sainsbury’s Management Structure & Strategy Analysis

Sainsbury’s Management Structure: Introduction Established in 1869, Sainsbury’s is one of the leading chains of supermarkets in the UK. In 2015, the company had an annual revenue of £23,775 million, thus making it one of the leading supermarkets in the UK’s retailing industry (Sajid et al. 2015). Since its early...

Starbucks Company: Business, Culture and SWOT Analysis

Brief History The first Starbucks’ coffee store was opened in 1971, and the company has chosen the Seattle’s Pike Place Market as a historic location (Schultz & Yang, 2012). Nonetheless, the idea of the creation of the original coffee place started in 1983, when Howard Schultz (the Chairman and the...

Toyota Problems and Solutions

What problem happened in Toyota? How was it solved? This essay provides answers to questions regarding Toyota problems and solutions, such as a recall. Introduction How can a company that has been calling the shots in the automobile market succumb to problems and criticism brought about by mistakes that could...

The Benefits of Raising the Minimum Wage

The minimum wage law was intended as a humanitarian act which would stimulate the economy as well. Most agree that employees who work full-time hours should be paid a wage sufficient so as to allow them to provide for their most essential needs which current minimum wage does not accomplish....

Google’s Corporate Governance

Executive summary The manner in which organisations are governed or controlled coins the concept of corporate governance. Essentially, corporate governance can be described as the administrative procedures of the corporations. In other words, the corporate governance is the administrative structure, design and the management of firms. The process of corporate...

Financial Strategies for Apple’s Growth and Market Expansion

Introduction Financial planning is one of the most important aspects to ensure the success of any business. This technology industry should not be neglected; the sphere is competitive and fast-changing. Therefore, Apple requires a robust financial strategy to help the company stand out. This essay delves into finances and explores...

Target’s Ethical Code: Corporate Social Responsibility and Compliance

Introduction Modern business conduct must be centered around many aspects to be successful. Compliance with ethical standards and the requirements of the public is an essential element necessary to create sustainable, robust, and stable development for the company. In addition, an essential aspect is corporate social responsibility and the ethical...

The Coca-Cola Company’s Diversity in the Workplace

Introduction The company that was initially chosen for this assignment is the Coca-Cola company. The home country that the assignment will be analyzing is the United States while the host country is Canada. Coca-Cola is a globally recognized brand that operates worldwide. International leaders need to be well-versed in a...

Pastas R Us Inc.’s Expansion Criteria and Statistical Analysis

Introduction The purpose of the present report is to determine whether the current expansion criteria of Pastas R Us, Inc. can be improved using statistical analysis. In order to achieve the purpose, statistical analysis was used to study correlations between key performance indicators of the company. According to Mariappan (2019),...

Southwest Airlines’ Strategic Analysis

Introduction Southwest Airlines is a low-cost American airline founded in 1967 and headquartered in Dallas, Texas. According to Dias (2020), it is one of the largest airlines in the United States, operating over 4,000 daily flights to over 100 destinations. With a focus on providing low-cost air travel and delivering...

The Pixar Studios Company’s Analysis

Company Background Pixar Studios, based in Emeryville, California, is a visual effects studio with numerous nominations and awards for its ability to advance technologically and creatively. The production of films, merchandise, and other related items for the younger generation is a crucial area of ​​the company’s activities. In addition, the...

Southwest Airlines’ Change Management and Decision Making

Southwest Airlines Company is one of the iconic trademarks in the United States aviation sector. It has been operating for more than 50 years, since 1967, serving most of the U.S. population. Herb Kelleher and Rolling King founded the company in 1967, and with the leadership of Herb Kelleher, the...

Delta Airlines: Strategic Management

Introduction One of the highly competitive industries in the global marketplace is the airline sector mainly because of the focus on the variant service experience. Since the advent of social media platforms, a significant percentage of the customers have attained significant product and service knowledge from a wide range of...

The Starbucks Firm’s Statistical Process Control Chart

Starbucks Corporation, located in Seattle, Washington, is the subject of the executive summary. Starbucks Corporation is an American multinational corporation that owns and operates coffeehouses and roastery reserves worldwide. It is the world’s biggest coffeehouse chain, employing more than 383000 people worldwide. When analyzing the process of checking in a...

Marketing Strategy in Business

Importance of Marketing for a Business Marketing is an integral part of the business as it engages customers. Marketers have the task of studying the market – its trends and buyers’ needs. They create forecasts of a specific demand and how the business can satisfy it. As a result, companies...

The Uber Company’s History and Strategic Analysis

Introduction History of The Company Uber begins its history in 2009, when its founders Travis Kalanick and Garrett Camp launched the UberCab service for ordering executive class cars (Qumer & Purkayastha, 2020). In 2012, a mass fare with simpler cars was launched, named Uber X (Qumer & Purkayastha, 2020). From...

Status of Body Shop and Technology Used in Cosmetics Sector Marketing

Abstract Marketing is a major determinant of whether or not a company will survive the turbulent market. Most definitions attribute marketing to the processes involved in value creation for consumers. Marketing strategy involves planning, implementing, and monitoring marketing activities to deliver company objectives. This paper explores the Body Shop’s current...

Walmart Company: Organizational Structure, Mission, and Vision

Introduction Walmart is a multinational retail corporation that sells a variety of merchandise, including clothing, electronics, toys, and home goods. It was started to provide affordable goods to the masses, create jobs and stimulate the economy, and keep money within the local community. The company also has a structure that...

Rational Decision-Making Model Applied to Case Study

Introduction It is hard to disagree that numerous organizations in different fields may sometimes have specific issues that prevent them from being successful in providing their clients with quality services. In such cases, the rational decision-making process is extremely important and useful as it helps the leaders to plan and...

Blue Ocean Market: Uber Case Study

In comparison with the red ones, blue oceans are the markets that do not exist yet and are to be created by companies through innovative and unique products or services. Hence, the red oceans are the ones where competitors fight for a larger market share, while in the blue once,...

A Self-Assessment of Leadership

Introduction Every leader has distinct characteristics evidenced by the skills portrayed by a leader in dealing with others. Leaders are the principal decision-makers in any organization, crucial for team management, process improvement, and talent management. Democratic leadership is one of the most important types of leadership for leaders to follow...

Tiffany & Co. v. LVMH: Negotiation and Takeover

Discussion of the Problem The story of Tiffany & Co’s negotiation and takeover began back in October 2019. The companies officially signed the takeover agreement on November 24, which was supposed to be completed within ten months. However, they did not meet the deadline because the negotiations were complex and...

The Golf Equipment Industry’s Entry Barriers

Introduction At present, Porter’s five forces analysis is one of the most well-known evaluation methods of business performance. Michael Porter (1979) emphasized the threat of new entrants, the threat of substitutes, the bargaining power of customers and suppliers, and competition as five primary elements of economic rivalry. Specifically, the threat...

W. L. Gore’s Strategy of Corporate Culture

W.L Gore and Associates is famous for producing the highly-priced waterproof fabric known as Gore-Tex. W.L. Gore and Associate also have a wide range of revolutionary products, such as Ride-On bike cables and Elixir guitar strings. Additionally, the company hosts medical devices like synthetic blood vessels and cardiovascular patches. Based...

Organizational Communication and Power

Organizational communication is devoted to managing the communication within the organization. Any structure in which communication should be regulated has the chief elements accumulating power. According to the theory, power is an inevitable element of organizational communication (Nicotera, 2020). Controlling the organizational culture, power adjusts the contact in the required...

The Dyson Company Description

Dyson Limited is an enterprise that specializes in technology-related services and products. In 1978, James Dyson, the founder of the company, was inspired to develop efficient and reliable vacuum cleaners after using one which proved to be ineffective after a short period. However, it was not until 1991 that he...

The Coca-Cola Company’s Strategic Analysis and Objective

Introduction Coca-Cola Company is the leader in the market for soft drinks. It was founded in 1886 and became a manufacturer of iconic glass and other products (“Our company,” n.d.). To examine its current situation, SWOT analysis can be applied. It is a strategic tool for identifying strengths, weaknesses, opportunities,...

Supply Chain Management Game: Opportunities Given

Market Analysis and Estimations The supply chain game provided our team with a wonderful opportunity to analyze markets and make production and distribution decisions based on the analysis. Before the initial decisions in the game, several analyses were made. The present slide demonstrated crucial information in tables, including market summary,...

Achieving Successful Business Communication

Introduction Communication is a very essential tool for the success of all business types. Success in this perspective can be identified by the achievements of the business which depend on the relationship between the management and the employees. It is also important to maintain high-quality relations with customers for the...

Marketing Communications and Role in a Marketing Mix

Key Definitions Marketing communications are one of the critical competitive business tools that encourage consumers to choose a specific company. Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels. Integrated Marketing Communications (IMC) is a concept of...

Oral-B Electric Toothbrushes’ Marketing Campaign

Marketing Campaign Concept The concept of a marketing campaign for Oral-B electric brushes is to expand the number of buyers by reaching people interested in innovative technologies that can improve their daily life. The product will be presented as innovative rather than health supportive. The target audience contains middle or...

Kohl’s Department Store Case Study

Introduction The story of firing three employees at Kohl’s Department Store for violating its coupon policy resulted in public outrage. To understand whether the company could have handled the situation better, one should consider the process and legal reasons for terminating employees. As Ma (2020) states, relational and political behavior...

Classical Conditioning and the Consumer Culture

Introduction What kinds of influences affect the way people behave and act? There are several internal and external factors that can alter an individual’s behavior. People’s actions ultimately reflect their surroundings, their physical and mental wellbeing, and can be swayed by the opinions of others, as well as many more...

Heineken International Success: Business Strategy

Introduction Heineken is one of the world’s largest brewers of beer and cider, in large part due to its business strategy. It pursues a cost leadership approach, providing a diverse selection of beer of both inexpensive and more premium varieties to customers. As a result, its brand is well known...

Tesla Motors Company’s Distribution Channels

Introduction Tesla Motors, established by three persons – Marc Tarpenning, Elon Musk, and Martin Eberhard is a corporation that creates a very high-routine electric games car and is supported by a large amount of elevated-profile shareholders. “Tesla’s goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly...

Leadership and Change Management in Apple Company

Introduction Leadership and change management are closely linked with each other, as any company needs a reliable coordinator for providing changes. Apple Company may be regarded as one of the leaders in the sphere of media production, and it should be claimed that changes and change management practices might be...

Ryanair: Strategic Management Analysis Report

Introduction Airline industry is one of the profitable industries today and in future. Ryanair is a UK-based company followed the structure of successful Sourthwest Airlines located in the USA. An industry with this kind of rapid change presents several challenges for companies like Ryanair, namely production costs, and monopolies. Production...

Emirates Airline Company’s Market Research

Executive Summary Introduction A product is defined as ‘anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. This includes both tangible and intangible goods and services (Kotler, P. & Gray Armstrong, 2008). For this paper, Emirates Airline has...

Toyota Motor: Communication & Organizational Design

This paper deals with the aspect of Organizational Structure. The organization structuring of any organization is concerned with certain critical matters, such as: Centralization and Decentralization Tall and Flat Structures Span of Control Unity of Command and Chain of Command. The Model Company for this paper is one of the...

Recruitment & Selection and Human Resource Management

Introduction Human Resource Management is deeply concerned with the recruitment and selection process. HRM theories spotlight is on the techniques of recruitment and selection and draws attention to the advantages of broad-spectrum assessments, interviews, and psychometric inspections within the employee selection procedures. The recruitment process could provide insights into how...

Strategic Managemnt Report on Samsung Mobile Company

Executive Summary and Introduction Summary The business segment, Samsung Mobile, of Samsung Electronics has been contributing effectively towards the success of the entire group. Its commendable performance in the past few years is due to its effective strategic management policies. These strategic plans are devised on a global level, and...

Data Assets Management of LuLu Hypermarkets System

Executive Summary The report provides an analysis of the data assets management of LuLu hypermarkets system. The main advantages and disadvantages of the system are identified. Despite the fact that the implemented scheme provides ample opportunities for manipulating atomized data and changing their format and presentation method as necessary, it...

Nike Social Media vs. Adidas Social Media: Marketing Analysis

Adidas vs. Nike Social Media Accounts: Essay Introduction In the modern world, communication channels are developing rapidly, expanding Internet communications, which allow companies to interact with potential consumers, distribute content quickly, and deliver more accurate and relevant information, implementing advertising and PR tasks. One of the most actively developing methods...

Zalora: Case Study

Executive Summary Entering the context of the online economic environment is fraught with multiple difficulties, mostly due to the need to reconsider an array of internal organizational processes and introducing a flexible system of change management. The case of Zalora, a company, working in the apparel industry, shows that the...

TechFite Policies: Work Rules & Conduct Standards

Generalities The policies of TechFite are a set of rules of work and standards of conduct that every employee of the company must follow. The purpose of the policies is to create a system of relationships and corporate values for the effective operation and long-term success of the company (Davies,...

Air New Zealand Airline’s Operations Management

Introduction Air New Zealand is a global airline with operations in passenger and cargo transport in the semi-premium market category. Its main operations are located in New Zealand and Australia (Deloitte Limited, 2017). However, it also has other operations in the United Kingdom (UK), the Pacific Islands, Asia, and North...

Tesco and Walmart Companies Growth Comparison

Tesco Tesco has rated the third-biggest grocery store in the world (based on revenue collection); coming second to Wal-Mart and Carrefour (Corporate Watch UK 2004). However, with regards to profitability, the company only comes second to Wal-Mart when it is compared to companies dealing in its line of business (Corporate...

The Modern Workplace Characteristics

This paper aims to discuss the peculiarities of the modern workplace. Moreover, it will describe the challenges faced by employers and employees. Overall, it is possible to single out the following characteristics of the contemporary workplace: Increasing emphasis on autonomy and creativity of employees as well as the flexibility of...

Supply and Demand Impacts on the Transportation Industry

Introduction The transportation industry is made up of suppliers of transport-related services and consumers of such services. Drawing from a study by Rodrigue and Notteboom (2015), a transport industry that functions efficiently facilitates the meeting of transport demand to ensure that the mobility requirements of individuals are sufficiently met. Every...

Google: Organizational Culture & Company Values — Organizational Culture Essay

This Google organizational culture case study analyzes the Google business culture from the management theory perspective. It considers the company’s corporate values and their benefits and problems. What is Google’s organizational culture? As this analysis shows, it focuses on a comfortable working environment and employee reward and recognition. This essay...

Nike Global Strategy & Marketing Approaches

Company Description Nike Inc. is a multinational corporation that deals with the design, development, and production of different varieties of sports products. The company focuses mainly on the sports industry. Its head offices are at Beaverton, Oregon. Murphy and Mathew (2012) allege that Nike Inc. is a global manufacturer and...

Zara in the United Kingdom’s Retail Fashion Market

Introduction Zara is a multinational company specializing in the production and distribution of clothes and other fast fashion goods. The company was established in 1975 in Spain with its primary objective being to retail clothes (Chatvijit 2012). In its initial stages, the company operated exclusively in Spain where it is...

Steve Jobs’ Leadership Style: Essay Example

Abstract Steve Jobs was born in 1955 in California. Although he dropped out of college after some time, Steve Jobs never gave up pursuing his dreams in life. He was the brainchild behind Apple-One computer. After convincing Steve Woz, the two entrepreneurs embarked on a long journey of manufacturing unique...

Bidco Oil Refinery Ltd.’s Performance and Ethics

Analysis of the company’s mission, vision, and performance Bidco Oil Refinery Limited is a multinational company that specializes in edible oil production. The company has its headquarters in Thika, Kenya. It started in Kenya as a textile company in 1985. Due to the increased market liberalization in the country, the...

Japanese Animation Industry and Porter’s Five Forces

Analyzis of the Japanese animation industry using Porter’s Five Forces model Porter’s Five Force model is used to analyze the economic factors that influence the degree of competition in the marketplace. This model employs economic tools to analyze the Japanese film industry to establish how companies in the industry react...

The Costco Company Business Data Analytics

Introduction Businesses in the modern economy are increasingly using data analytics to improve their competitiveness. Business executives believe that they can obtain valuable information concerning market needs and the general competitive environment by analyzing both internal and external data. This paper will focus on the use of data analytics in...

Marriott Hotels’ Marketing Management

This study analyzes Marriott Hotels’ marketing management and how it is connected with Marriott brand positioning. Keep reading to learn more about Marriott positioning strategy. Abstract This report assesses the performance of Marriott Hotels concerning strategic marketing. The report assesses the type of segmentation that the firm has integrated. This...

Dell Company’s Supply Chain Management

Executive Summary This paper focuses on supply chain management in the context of the Dell Company which is one of the leading computer-related technological companies. The research indicated that the company uses a direct model of supply chain management to reach its customers directly. This system enables the company to...

Walt Disney Company Conflicts Management

Creativity, Innovation, and Intrapreneurship Creativity is defined as the mental ability to create or imagine new and meaningful ideas. On the other hand, innovation is the process of transforming creativity into products and services for the real world (Jones 366). There is a significant link between the two concepts. For...

The Devondale Murray Goulburn Company Strategic Management

Introduction As the industrial competition for production resources, human resource capital, and reliable customers intensifies between corporations and the business environment changes unpredictably, firms have no choice than to adopt strategic measures. Strategic management has been an overriding business administration aspect that has influenced the planning techniques of many organizations...

Dell Business Model: Globalization & Corporate Strategy

Dell Computer Corporation use different strategies to enter and remain competitive in the global market. Continuous improvement, innovation and creativity by the company have made the company’s products competitive. The company research and development department is mandated with the task of advising the company on the nature of products it...

Concepts of Management Principles

The success of any organization depends on the nature of management practices it adopts. It is never an easy task to meet all workers’ needs or desires; however if a management team formulates correct policies or strategies of management, then likelihoods of success are high. All management practices should fall,l...

Measuring Innovation Culture: Metrics and Business Intelligence in Organizations

Introduction Innovation and creativity are essential concepts that help organizations succeed and get a competitive edge in the market. Many companies want to introduce these values into their corporate cultures, but this process can be complicated. The problem is associated with the fact that it is challenging to measure creativity...

Capital Budgeting: NPV, CapEx, Depreciation, and Cost Estimation

Introduction Capital budgeting evaluates potential essential initiatives or commitments by a corporation. Building a new facility or a massive investment in an external enterprise necessitates financial planning before approval or rejection. A corporation may evaluate a proposed venture’s historical cash inflows and outflows as a component of development ventures to...

The New Balance Brand’s Marketing Overhaul

Introduction New Balance has provided its clients with superior goods and services. The company has a solid reputation in the industry and is well-known for its sneakers. In recent years, despite its solid reputation, New Balance has had significant difficulties. Competitors have been gaining market share, and the company’s brand...

Business Analysis of Coca-Cola Company

Introduction Increasing employee performance is a goal of human resource management. HR used to be primarily concerned with hiring, firing, and the conventional yearly salary review, but HR has been favorably reframed and has expanded in scope. The company integrates its human resource management strategy into the broader business objectives...

Leadership Approaches: Similarities and Differences

Introduction Leadership is the ability to lead other people from a position where one is endowed with power. Leadership is critical in all spheres of life, from family, society, business, and government. In most cases, in business organizations, the top-most leadership positions consist of the Chief Executive Officers (CEOs). In...

BCBA Interview: Ethical Dilemmas and Cultural Challenges

A face-to-face interview session was conducted with John Winters on November 5th, 2022. Winters is a Behavior Analyst Certification Board (BACB) professional whom I met while attending an education workshop several months ago. From our discussion, the respondent reveals that ethical dilemmas are common in professional life. In this case,...

Cook’s, Nadella’s, and Musk’s Emotional Intelligence

Introduction Emotional intelligence is one of the most critical components in the business environment and important quality for any manager, essentially determining a firm’s success and failure. For example, world-famous personalities like Tim Cook, Satya Nadella, and Elon Musk undoubtedly have a relatively high emotional intelligence. Still, each of them...

The Apple and Samsung Firms’ Accounting Systems

This study analyzes and compares the rule- and principle-based accounting systems used by Apple and Samsung, two of the world’s top consumer electronics manufacturers. Even though the two international corporations operate in the same industry, they follow distinct accounting procedures. Apple utilizes the Generally Accepted Accounting Principles (GAAP) model, whereas...

The Bed Bath & Beyond Company’s Strategy Analysis

Introduction Bed Bath & Beyond (BBBY) is a retail chain operating in the US, Canada, and Mexico. The main products that the company sells are furniture and other household goods. Over the past few years, BBBY has been gradually losing its profitability, which could result in the company’s final bankruptcy....

Comparison of Gun Laws and Gun Culture Between USA and India

Introduction The United States and India are the world’s leading countries based on the number of gun ownerships; however, the exposure, culture, regulations, and impacts differ across the two, with the US experiencing adverse events. The American gun culture is as old as the country’s Constitution, which can be traced...

Henkel: A Digital Transformation Journey

Introduction In the present day, rapid technological development has made it necessary for large business companies to change the ways their factories work. Technologies such as automation, 5G, and Blockchain have made it clear to corporate leaders that they need to adopt some of them if they want to optimize...

The Analysis of Unilever Company

Unilever is one of the largest manufacturers of home hygiene products, household chemicals, as well as food products. The main goal of Unilever is to make a sustainable and decent quality of life accessible to everyone, therefore, business is conducted here so that not only the company, but society as...

The USA and Nigeria’s Communication

Introduction Companies’ demand for cross-cultural awareness and communication capacity grows as they develop, scale, and expand in foreign markets. Moreover, globalization directly impacts worldwide communication, which helps to enhance commercial prospects, erase cultural boundaries, and establish a global village. If cultural variations in how individuals make decisions and execute commands...

Hubble Company’s Data Driven Direct-to-Consumer Marketing

Hubble has evolved from a simple startup to a promising brand in the contact lenses industry. In its initial years of inception, the company generated more than $20 million in annual sales (Avery & Israeli, 2018). Hubble’s growth has been attributed to its social media strategy, enabling the company to...

Competitive Positioning of the Netflix Company

Attributes Classification of Attributes Watching movies, series, and TV shows Experience Size of content Search Usability Experience Mobile, laptop, and TV streaming Search Research Amenities Search Watch lists and recommendations Experience Customer Service Credence Competitive prices Search Quality of content Experience Scope of choice Search Competitive positioning implies the correct...

Time Management and Work-Life Balance

Introduction The rhythm of modern life cannot be called measured and serene. The state in which people do not know what to do in the first place will not help to solve the accumulated cases. Besides, the inability to manage private time can cost dearly: stress, apathy, fast fatigability, failure...

Leadership: Making Difficult Decisions

Jeffrey Stephen Wiegand is an American biochemist and former vice president of research and development at Brown & Williamson. Wiegand became known as a whistleblower when he appeared on the CBS 60 Minutes program and claimed that Brown & Williamson had intentionally manipulated its tobacco blend to enhance the nicotine...

The Siemens Company’s Bribery Scandal

Executive Summary Siemens has implemented anti-corruption measures, detailed standards and ethics, and stringent corporate norms. Prior to the bribery scandal, Siemens had a superb reputation. Bribes have long been accepted as a business norm at Siemens. When calculating the project’s cost, Siemens workers used a famous tax phrase that literally...

Researching Tesla’s Organizational Design

Tesla is a unique company in many ways, and this uniqueness also extends to its organizational culture. In particular, Tesla, unlike most companies of its size, does not have a well-known management structure. There is no organizational structure or a public list of senior executives; however, the organizational structure of...

Super Bowl Inc.’s Disaggregated Revenue Analytics

Purpose The primary objective of this memo is to document the revenue data trends while predicting future sales to identify the specific dates and locations that distinguish them from others. Data The data used in the analysis was collected from the firm’s finance department. It was tested for accuracy and...

Estée Lauder Firm’s Social Media Marketing Analysis

Introduction Estée Lauder is an American beauty company that operates worldwide, selling its products via a variety of channels. Founded in 1946 by the eponymous beautician, it focuses on premium products that use high-quality ingredients and deliver superior results at an appropriate price. It produces skincare, makeup, perfume, and hair...

Leadership Theory and Practice

Key Theories of the Nature and Exercise of Leadership in Organizations The concept of leadership has been attracting the attention of many scholars who are keen on explaining different approaches of governing organizations at different times. Leadership theories have been developed to explain some of the strategies that one can...

Ferrero Company Information

Today, Ferrero can be called one of the largest companies in Italy. The company has been recognized more than once as an excellent place to work and has a significantly high business reputation. Its products are well-known and in demand among consumers around the world. Before achieving these and many...

Nestlé Company’s Global Business Environment

Nestlé Food Company Nestlé was established during economic hardship, and due to its largest scale size or operation, the company survived by acquiring government contracts. By the time the war came to an end in 1918, the business had about 40 factories worldwide (Chung et al. 2020). Henri Nestlé developed...

Wal-Mart Company: DuPont Analysis

The DuPont analysis indicates that the company’s return on shareholders’ equity is affected by its operational efficiency, asset utilization, and financial leverage. The analysis assists management to identify weak areas of business. It also allows management to undertake corrective measures to improve the company’s weak areas and enhance its financial...

Elon Musk’s Leadership Style and Related Theories

Introduction Elon Musk is one of the most outstanding business leaders and a strategist in innovations for the last few decades. His career as a business leader is likely to excel in the future. Elon grew to understand that the most challenging aspect is to come up with the correct...

Stages in Kurt Lewin’s Change Model

Introduction Change is an essential element of any organization that seeks to continually improve and grow. Kurt Lewin developed a three-stage model that can effectively be employed by the management of organizations to address necessary reforms effectively. The three stages developed by Kurt Lewin tackle change endeavors through unfreezing, change,...

Al Fiorini’s Devices That He Used to Control His Business

Case Summary In April 2002, Albert (Al) Fiorini founded Atlanta Home Loan (AHL), a mortgage lending and financing company by investing $40,000. He had impressive experience in mortgage banking, so the new company grew well. AHL had telecommuting marketers, eight loan offices, and all worked remotely as it was a...

Supply Chain of Lee Cooper Jeans

The existence of intricate global supply chains is one of the defining characteristics of the modern world economy. It is typical for a product sold in one location to be assembled in another from parts created at a third site using raw materials from all over the planet. As a...

E-Commerce and E-Business Similarities

E-business is a type of a business strategy which includes presence on the Internet. E-commerce refers to a set of online services which are used for financial transactions, purchases, and trade. With the development of modern technologies, the Internet has become an integral part of everyday life. Due to the...

Whittington’s Classical and Evolutionary Approaches Towards Business Analysis

Theoretic Basis Even though the strategic approaches towards business development presuppose the definite and clear realization of further development processes. This notion is confirmed in numerous research resources, however, the actual situation is far from forecasting in detail the events that may come. A professional business leader needs to know...

The Role of Technology in Operations Management

Introduction Operation management can be simply defined as the methods by which organizations produce or deliver the goods and services that provide the reason for their existence. The management process, in that regard, is concerned with the resources that produce the products and services, and which usually consists of people,...

The Sales and the Marketing Activities

Introduction Sales and marketing are the life blood of an organization. It is only through the marketing activities the product of an organization reaches the ultimate customer or the end user. Sales and marketing have their origin from the time immemorial from the barter system. Effective and efficient sales and...

Ford Motor Company: Business Strategy

Define and discuss Ford’s business-level strategy There are two basic business-level strategies which Ford Motor Company has followed for the whole period of its performance. The company started with realizing a low cost strategy, which allowed it to gain market share due to the lowest costs as compared with its...

Enron’s Example of Corporate Social Responsibility

A lot of discussions have been put forward concerning whether business corporations have a mandate for social responsibility or not. It is however agreeable that no business thrives in isolation. Businesses require the market and employees, thus any organization must have some interaction with the surrounding community. The term corporate...

HSBC: Risk Management

In this paper, the risk management approach adopted by HSBC Bank plc has been reflected upon. However, the discussion cannot be commenced without a prior understanding of the concept of risk management. Hence, the paper intends to shed some light upon the basic concepts linked with risk management and subsequently...

Strategic Analysis of Arnold Leisure Centre

Executive Summary Arnold Leisure center is a sport, Leisure recreation outlet lead by a local authority. The core competence of its strategy is dedicated to the highest involvement of grassroots. The organization is more active for corporate social responsibility and equal opportunity. To organize the strategic analysis of the organization...

Pretentious Diction and Dying Metaphors in Business Communication

Pretentious diction and dying metaphors While writing an essay, one needs to be conscious about mainly four topics: they are dying metaphors, operators or verbal false limbs, pretentious diction, and meaningless words. If anyone wants to complete an essay without making any nonsense, they must be aware of these topics....

The Gap Company: Purpose and Mission

Company Profile The Gap, Inc. started after its incorporation in 1969 and it has become a global retailer of clothing, accessories and personal care products under the apparel store industry. Its products are uniquely designed and made for men, women, children, and babies and are being marketed under the familiar...

Marketing Channels and Logistics

Executive summary Marketing channels and logistics are very essential for the survival and success of any business organization. This is because they are the corner stones in supply chain when carrying out business activities. The Saturn Corporation has its own supply chain that involves production as well as sale and...

Amazon Human Resources Strategy

This essay analyzes the HR strategy of Amazon. It’s focused on Amazon HR strategy practices and issues associated with them. It also studies aspects of Amazon human resources strategy, such as recruitment and retention rates. Introduction Being one of the largest and most successful companies in the world, Amazon.com constantly...

Kotler and Keller’s “Marketing Management” Fields

Market segment, Target Market, Position The major segmentation variables are – Geographic: Geographic segmentation indicates the division of the market into geographical units, for instance, countries, cities, suburban, urban, rural, or regions (Kotler & Keller, 2008). However, this approach is helpful when there are clear cultural differences in case of...

McDonald’s Company: Scenarios Implementation Issues

Introduction Although McDonald’s has been largely successful in entering the global scene through franchising its brand name to local people (Vignali 2001), it nevertheless continues to face difficulties related to negative publicity, burger fatigue, shifting tastes and lifestyles impacting the fast food restaurant market, as well as intense competition from...

Qatar and Emirates Airlines Marketing

Introduction Ever since the introduction of ‘open skies policy’, a policy that permits unrestricted flight of airlines across continents, the overall scale of competition has intensified. Besides the enactment of the policy, the airline industry has also experienced a shift in consumer dynamics. Presently, consumers have become concerned about the...

Apple Inc.’s Strategic & Total Quality Management

Abstract The purpose of this study was to evaluate the role of strategic planning, management, and leadership in enhancing Total Quality Management (TQM) and customer satisfaction at the Apple Company. Total Quality Management (TQM) refers to the systematic method, policies, and procedures used to ensure that goods and services are...

Cultural Factors Affecting Consumer Behaviour

Cultural Factors Affecting Consumer Behaviour: Introduction Consumers have largely contributed to the growth of various businesses. This is because every successful business venture requires potential buyers. As a result, the role of the consumer on business prosperity can never be neglected. It is sad to mention that many businesses have...

Martin-Pullin Bicycle Corporation: Inventory Planning

Inventory Plan Developing the inventory plan for the Martin-Pullin Bicycle Corporation will entail estimating the economic order quantity. In this case, the forecasted demand will be used in the model. The simple economic order quantity model ignores the swings in demand. In this model, the variation in demand is reviewed...

Information Systems for Businesses

Introduction Information and technology are resources that are used by businesses that are trying to improve their performance and gain competitive advantage (Chaffey & White 2010). Among the key benefits of the IT usage is the increased efficiency of the business processes, the reduction of costs, and the availability of...

Usefulness and Limitations of Product Life Cycle

Usefulness and Limitations of Product Life Cycle: Essay Introduction A product life cycle is a model that describes the phases taken by products from the time they are launched by a company to the time they decline or die. Products have a life cycle that is similar to that of...

Agthia Group’s Finance and Business Environment

Summary This report covers the financial analysis and business environment of Agthia Group. The company is publicly traded under common stock on Abu Dhabi Securities Exchange. It is among the food and beverage industry leaders. The current business environment is favorable for growth. The PESTLE analysis indicates a favorable political...

Toyota and Mercedes Companies’ Competitive Priorities

Our sample essay will focus on Toyota and Mercedes’ competitive advantage and marketing strategy case study. Introduction This paper will compare two companies, namely, Toyota and Mercedes, which are among the world’s best automobile manufacturers and sellers. The goal is to examine their competitive priorities and operations strategies. The paper...

Leadership and Management Importance in Organisations

In today’s increasingly complex and dynamic environments, leadership is regarded as an important part of organisational success. Management training and development is considered a vital facet of the organisational community and environment. Various studies show that companies that align their management development and strategic goals are successful in competitive business...

Starbucks’ Culture and Howard Schultz’s Leadership

Introduction Organizational behavior and theory are very important aspects of any company and are critical in shaping organizational success (Robbins & Judge 2009, p. 4). In addition, the behavior and theories contribute to industrial development depending on their application. Notably, the structure, style and kind of leaders in the organization...

Management of Change: Shell Case Study

Shell Change Management Case Study: Introduction This assignment is a case study on organizational change and change management. The case study is based on a Canadian based organization known as Shell Canada. This organization is one of the many organizations which have undergone through major changes in the recent past....

Leadership Styles in Business

This paper focuses on different leadership styles in business. Get some inspiration for your leadership styles essay introduction, main body, or conclusion with us! Good Leaders The World’s history has seen a number of great leaders; Quaid-e-Azam Mohammad Ali Jinnah, Mahatma Gandhi, and Martin Luther King were a few of...

Analysis of the Stitch Fix Business Strategy and Market Impact

Introduction At the moment, the use of innovative technologies that make it possible to improve the activities of companies significantly is becoming widespread in many industries. These transformations have not bypassed the fashion and clothing industry, in which the use of such technology as artificial intelligence gave impetus to the...

Evolution of Marketing Orientations: Production, Product, and Selling Approaches

Introduction Companies’ approaches to marketing have been evolving continuously throughout history. The focus of marketing strategies has been changing and shifting, arriving at what is known as the societal marketing concept today and is applied by the majority of businesses. Currently, companies’ social responsibility has grown, and the marketing techniques...

The Leadership Styles of Steve Jobs and Elon Musk

Introduction Modern leaders that will be compared are Steve Jobs, the founder and CEO of Apple, and Elon Musk, a leader at SpaceX, Tesla, and other companies. The rationale for this choice is determined by these people’s achievements in the business world. However, their leadership styles have multiple differences; therefore,...

Airbnb’s Business Strategies and Responses to the Challenges in the Tourism Industry

Introduction Working in the tourism and travel field requires the companies involved to be highly flexible and able to address guests’ ever-changing needs. At the same time, for firms whose income directly depends on the number of travelers and their satisfaction with their vacation, the formation of business models yet...

Marriott’s Global Presence, AI Integration, and Competitive Edge in Singapore

Understanding Marriott’s Position Marriott is one of the largest hotel companies with a global presence in the world market. The main field of activity of the organization is the hotel business, in which the company covers all price categories, as it has hotels from a low-price category to a luxury...

Business Process Reengineering at Coca-Cola: Advantages and Disadvantages

Introduction Business process reengineering is aimed at transforming processes so that the organization’s activities are optimized and efficient. Coca-Cola has engaged in business process reengineering to simplify internal processes, improve service, and get higher profits. Many stages were carried out, but still, the company achieved the planned results. Each reengineering...

The Walt Disney Company: Workforce Diversity

Introduction It is important to note that The Walt Disney Company is one of the largest media entertainment corporations in the world. The company primarily focuses on creating media products and streaming services but additionally operates and owns amusement parks worldwide. The Walt Disney Company utilizes the constructive conflict and...

Philips vs. Matsushita: The Competitive Battle

Management practices are essential in a business since they provide the way forward for the company to grow from the local level and traverse international borders. A business must have different plans to attain a good reputation and improve product consumption by the international community. The management must bring together...

What Core Competencies: Importance, Advantages and Limitations

«What.” is a well-known digital agency in Switzerland that provides a wide range of innovative services to people interested in business promotion. The company has been operating on the market for more than seven years and has successfully implemented many valuable and practical concepts. Nevertheless, the need for innovative business...

The Microsoft Firm’s Business and Corporate-Level Strategies

Understanding the strategies that a company employs at the business and corporate levels is instrumental to evaluating the efficacy of its performance. More importantly, the selection of business and corporate strategies within an organizational context determines the company’s viability in the target market (Hitt, 2020). By incorporating proactive and reactive...

Leadership and Management in the Banking Sector

Introduction The theme of the seminar was leadership and management in the banking sector. The guest expert is David Boyd, Assistant Vice President of the Retal Community Bank, and he has 25 years of experience in the banking leadership role (Central Piedmont Community College, 2023). He spoke about the role...

The EasyJet Company’s Strategic Planning

Executive Summary In this report, the analysis closely looks at EasyJet and the industry in which it competes. To achieve this, the paper has looked into background information on EasyJet. The company was founded in 1995 by Stelios Haji-Ioannou and has gained rapid recognition in the airline industry. The idea...

Tesla Inc.’s Business Model Analysis

Executive Summary This business report analyzes and rates Tesla in comparison to its rivals in the auto industry, as well as its business model, tactics, culture, available resources, and other vital aspects. With the help of SWOT analysis, it became evident what strengths, weaknesses, opportunities, and threats are now in...

Southwest Airlines’ Major Case Analysis

Introduction Southwest is one of the leaders in the short-haul air travel industry. The company was founded in 1967, and 2020 every year is profitable for it (Parnell, 2017). Southwest has established itself as a no-frills company; no food is provided on board, and reservations are also not possible (Parnell,...

Sustainable Development Goals: Partnerships for the Goals

The global community is presently grappling with numerous challenges arising from past industrial, economic, and agricultural activities. Some of the recorded trends, such as the loss of habitats and overuse of natural resources, have made the global environment unsustainable and incapable of supporting future human life. To ensure that the...

Starbucks: Stakeholder Management in Company Change Process

Stakeholder engagement in company change processes alleviates concerns that could arise about future performance. Stakeholder assessment is a critically significant precedent to the actual management, where change movers must identify all parties to be affected and provide adequate briefings and preparations for the new ideas. This paper analyzes Starbucks’ change...

Tesla in China: Assessing the Electric Vehicles Industry

Introduction: Tesla Tesla Tesla’s fundamental mission is to hasten the world’s shift to renewable energy. In 2021, the global portfolio of Tesla automobiles, power storage, and solar panels will assist the company’s consumers avoid 8.4 million metric tons of CO2e emissions (Tesla Impact Report, 2021). Dai and Zhang (2022) state...

The UnitedHealth Group’s Business Strategy

Introduction An organization’s business strategy and its relationship with its internal and external environments play a major role in its success by guiding policy development and decision-making toward achieving goals. Thus, a business analysis assesses an institution’s corporate strategies to identify the need for change and design solutions that maximize...

Lincoln Electric Company: Case Study

Introduction Lincoln Electric is a high-tech manufacturing firm that produces welding and cutting equipment, consumables, and accessories. Many people in business and economists are interested in the company because of its traditional and old-fashioned approach to management. Lincoln Electric functions on three core ideas: profit sharing with employees, salaries based...

Netflix’s Success and Its Most Important Factors

Introduction Netflix is a brilliant example of proper business management where everything is done correctly. The organization has consistently implemented intelligent, calculated decisions, from its marketing and content to its corporate strategy and product. Netflix has developed a deep grasp of its audience that few companies have because of the...