11654 samples of this type
Huawei Technologies Co. Ltd. was founded in 1987 by Ren Zhengfei in Shenzhen, China, and in three decades has grown from a small start-up to one of the largest technology giants in the world. Due to this incredible success, the company has won the status of a dynamic, innovative, rapidly...
Overview of the two companies Samsung and Apple are the two world’s largest producers of Smartphones. These companies have adopted operational strategies that are different from each other. They operate at the international level with branches in numerous countries. According to Barnes (2008), a proper operational strategy is essential for...
This essay sample focuses on Tesla communication strategy. Here, you’ll find Tesla’s strengths, weaknesses, opportunities, threats, and issues as well as other useful information. Learn more about Tesla internal communication strategy with our sample! Tesla Communication Strategy Essay Introduction Founded in 2003, Tesla Motors is an American automobile manufacturing company....
Introduction E-commerce is the use of internet platform to carry out business transactions. It entails digitalization of all business activities between an organization and its customers or clients. On the other hand, e-business refers to digitalization of transactions and processes within an organization. However, the two concepts have similarities owing...
Introduction Best Buy is one of the largest electronics retailers in the US and Canadian markets. While the technological segment is developing and becoming more prominent every year, multiple retailers with a similar strategy to Best Buy have failed to remain competitive. Furthermore, the existing competitors, such as Amazon and...
Introduction Even though toy firms have done well in the global economic setting, most people disregard them. Mattel is one of the toy businesses that have done well in today’s financial atmosphere. Harold Mattson and Elliot 1945 established the firm, which has since grown to become the second-largest toy manufacturer....
The luxury handbag industry is a multi-billion field dedicated to producing expensive leather goods of exquisite designs. This sphere has become a significant driver of the global GDP. However, it is a highly competitive sector, with only several brands accounting for the majority of the sales. Moreover, the most recent...
Introduction This critical evaluation paper discusses and analyzes the 7Ps of marketing. This model allows leaders to evaluate the company’s performance and understand the significant components connected with its functioning, current state, and opportunities for subsequent growth and development. The 7Ps of the marketing model focus on discussing such elements...
Introduction Change management plays an integral role in the success of a change process. It is a strategic approach used in dealing with transformations in an organization (Paraschiv et al., 2019). Organizations usually use Kotter’s and Lewin’s frameworks in some of the change management models. These models provide a pathway...
Background Consumer behavior refers to the research on how customers select, purchase, utilize and dispose of resources to gratify their wants and needs. Understanding consumer behavior helps marketers in determining demand and understanding the best way to attend to consumers. Consumer behavior results to purchase decision varies depending on the...
Introduction Marketing is essential for business organizations and should be a well-formulated strategy in order to remain relevant in the market. Business organizations that implement reliable marketing strategies increase their ability to meet their customers’ needs and demands, thus, realizing more profits from their operations. On the other hand, business...
Introduction A dynamic organization has so many issues going on that it is difficult to pinpoint precisely what is slowing it down. Requirements evaluation is vital because it enables an organization to identify the deficiencies that are keeping it from achieving its objectives. Training is the foundation of a successful...
The CEO of JCP devised a “Fair and Square” concept to enhance sales income and market recognition. However, he mainly changed the logo, spokesperson, environment of stores, sales structure, and pricing strategy. Nonetheless, the CEO primarily altered the brand, spokesman, retail atmosphere, sales organization, and price policy. In other words,...
Introduction IKEA is a multinational conglomerate and retailer best known for selling furniture, home appliances, and other décor, goods, and accessories for the space. Being founded in Sweden in 1953, it has since then grown to be a global brand with a reputation for simple but stylish designs, utmost level...
Introduction Organizations have distinct cultures that evolve based on combinations of multiple factors. Starbucks is a company with a unique system of processes that have formed in response to several issues. After being founded in 1971, the corporation went public in 1992 as it completed its initial public offering (IPO)...
Introduction The firm’s current marketing goals are to meet the needs of the target audience and improve products through innovation and technology to improve competitive advantages. In order to implement these tasks, Adidas needs to perform such objectives as the introduction of the best production and storage strategies, the development...
Battling employee turnover has become challenging for Advanced Photonics, Inc. (API) due to the increasing competition from start-up companies that foster innovation and attract industry giants’ risk-seeking employees. The case of Suzanne Chalmers is indicative of the company’s mixed success in producing staff retention strategies that would consider leaving intentions...
Dell operates as one of the leading information technology corporations globally. The company uses high-performance, innovative technology and produces laptops, desktops, workstations, monitors, servers, storage, and various electronics (“Explore Dell Technologies,” n.d.). Dell implements a differentiated (segmented) marketing approach focusing on particular customers and their needs. Pride et al. (2019)...
Introduction The global business environment of today demands that larger-scale businesses consider expanding their operations to maximize their efficiency and potential profits. In doing so, multiple challenges arise, forcing the management to analyze and reconsider their overall strategies. However, there are certain firms whose strategies have been exceptionally successful for...
Introduction Gap Inc. is a world-famous American brand that produces clothes, footwear, underwear, and accessories in various styles and tastes and from several fabrics, colors, and cuts. Gap Inc. achieved unprecedented success and prosperity due to competent business management, clearly put forward brand promotion strategies, and well-established customer communication. In...
W.L Gore and Associates is famous for producing the highly-priced waterproof fabric known as Gore-Tex. W.L. Gore and Associate also have a wide range of revolutionary products, such as Ride-On bike cables and Elixir guitar strings. Additionally, the company hosts medical devices like synthetic blood vessels and cardiovascular patches. Based...
Introduction This essay explores Apple’s business-level and corporate-level strategies as a dominant player in telecommunications. The paper recognizes the company’s creative potential as its most critical business strategy while having stores in every country as its most effective corporate strategy. More importantly, Apple’s competitive climate is also analyzed against Samsung,...
Issues Prevalent In Influencing Starbucks’ Future Internationalisation Agenda The main driver of growth within the retail coffee sector is domestic and international expansion. The majority of stakeholders in this industry rely on company-operated outlets as the main distribution points, which have to be located in high-traffic areas (Glowik, 2017). Furthermore,...
Being an entrepreneur is a responsible and difficult task, so people need to understand their goals and capabilities. In any case, despite the difficulties, it is an exciting activity that brings valuable life experience. If I chose to become an entrepreneur, I would start my coffee shop. In my opinion,...
Strategic management requires an in-depth knowledge of the systems that affect the company. The two primary approaches that aim to help companies to identify their potential aim at the different sources of advantage. In order to achieve any level of success, the company needs to construct a plan, which, in...
Common organizational business structures and processes are multifactorial and complex, consisting of multiple processes. This paper will seek to explore the key processes including finance, procurement, fulfillment, inventory and warehouse management, and manufacturing that involved in business functionality. The overview will examine purpose, activities, and organizational elements as well as...
Introduction Stage The Heineken brand is an example of a product that has gone through the product life cycle over the 140 years it has been on the market. Heineken was first produced and marketed in the year 1864 In Amsterdam under the brand name “Workman’s Ale”. This marked the...
Coca-Cola Company is one of the most influential beverages and soft drinks corporations with global influence and the largest market share. The major input comes from the drinks, whereas the expenses mostly consist of advertising and shipping or handling (“United States Securities and Exchange Commission,” 2015). The production costs are...
Introduction Holacracy is a specific form of organization of a company’s structure that implies the elimination of all the organizational hierarchies. The concept was invented by Brian Robertson as a method of improving corporative efficiency. The lack of ranks is supposed to encourage the employees to work out new plans...
Macro-environment The key principles of macro-environmental analysis are involved in the PESTLE matrix. Hence, considering the environment of Nike in general and Air Force One, it should be emphasized that the environmental perspective of this production is far from perfect, however, the product is highly demanded. (Lorat, 7) Political Actually,...
Introduction The culture of an organization has become an integral aspect of that organization especially where its performance is concerned. Coupling with leadership style, the success of an organization is heavily dependent on the two features. Each organization bears a different culture which offers a positive or negative result. Schein...
Introduction Pizza Hut is basically an American restaurant chain and international franchise with nearly 12,000 restaurants that offers different styles of pizza along with side dishes. It marks its history from the year 1958. Pizza Hut holds the most market share in the pizza industry. Some of its products include...
“Management is the art and science of getting things done through others (The Meaning of Management, Para. 3)”. Management is all about planning, organizing, leading and controlling to achieve the set goals of any organization to be competitive. This is one of the most practiced human activities. Management is essential...
Introduction The general marketing environment is made up of factors and forces that affect or influence the marketing function (Capon, 2009). The marketing company’s immediate environment is the marketing function itself consisting of the four Ps which ensure the smooth running of the marketing function (Reynolds & Lancaster, 2005). The...
Corporate Strategy of Coca Cola: Introduction The international soft drinks market is never complete without mentioning the leading player, Coca-Cola. Over time, it has created a solid corporate brand name, strong product brands, and consequentially substantial brand equity through various products across many markets. Since its inception, the company has...
CHANEL is one of the most popular fashion houses in the world established as a small shop in 1908. Today, CHANEL is one of the most popular fashion brands attracting middle and high-class clients from all over the world. CHANEL developed a traditional supply chain based on the supplier- production-...
Executive Summary This report focuses on an analysis of the macro-environmental situation in the Romanian market. The findings were obtained by utilizing the PEST and SWOT analysis tools, as well as Geert Hofstede’s paradigm of cultural dimensions, to investigate political, economic, social, technological, and cultural factors. It was found that...
Current Strategic Position Balance of Resources The internal challenges are affecting Heineken include management of its human resources, and rigid operations where the company has focussed on alcoholic products only. Product Portfolio In Europe, Heineken is the leading distributor of alcohol and has over 250 brands of beer. Table1 below...
In this reflective report, I will outline and explore the experiences that I encountered during our team’s mock interview. Our team comprised of three members and each had the opportunity to be interviewed, interview another member, and be an observer. Additionally, I will examine how the experiences obtained from three...
What environmental trends have challenged McDonald’s? The difficulties faced by McDonald’s in the late nineties can be explained by several trends. First of all, one should mention that at that time the fast-food industry became very saturated and the company had to face significant completion posed by other firms. Such...
The research involved teamwork and every team member had to participate actively in collecting resources, reviewing the literature, discussing the findings, and drawing the conclusions in the paper. The individual team members also participated in writing and proofreading the report. The group had to appoint a leader to ensure that...
Four Bases of Market Segmentation The consumer market is segmented into four bases, which represent the main characteristics of a customer in relation to the product. The first base is demographic segmentation. It is comprised out of several demographic parameters, such as age, gender, income, and family cycle (Burns &...
Introduction Information and technology are resources that are used by businesses that are trying to improve their performance and gain competitive advantage (Chaffey & White 2010). Among the key benefits of the IT usage is the increased efficiency of the business processes, the reduction of costs, and the availability of...
Introduction Zara is a multinational company specializing in the production and distribution of clothes and other fast fashion goods. The company was established in 1975 in Spain with its primary objective being to retail clothes (Chatvijit 2012). In its initial stages, the company operated exclusively in Spain where it is...
Introduction For several decades, the dynamics in the marketing environment have shifted from predictable consumer trends to those that are complex and almost unpredictable. In the quest to unearth the factors that determine the trends and complexities surrounding client behavior, there is a need to examine the issue of social...
Personal Mastery Definition In the contemporary world of business, leadership is growing more complex and flexible. The skills of a successful leader are linked to a broad scope of factors some of which people can inherit as aspects of their personalities and characters, and some can be learned and developed...
Nowadays, most employers would probably dismiss the thought of introducing a four-day work week. Everybody is used to the fact that a work week lasts for five days, and reducing the number of days employees spend at work – and, consequently, lowering the amount time they spend in the office...
Accessibility This is a vital factor in segmentation. Although the broader geographic segments have been widely targeted by internet traffic, it is usually necessary to market or promote goods and services to the targeted market in the most effective way. In other words, a business enterprise requires economic marketing of...
Introduction Businesses in the modern economy are increasingly using data analytics to improve their competitiveness. Business executives believe that they can obtain valuable information concerning market needs and the general competitive environment by analyzing both internal and external data. This paper will focus on the use of data analytics in...
Advertizing and Manipulation Advertizing can be defined as a non-personal, open form of marketing communication having the primary purpose to draw public attention to particular goods, services or ideas. Advertizing can use various mass media to communicate its message. The initial goal of advertizing is to reach the target consumer,...
Product Portfolio Management Portfolio management is vital to successful new product development. Portfolio management focuses on resource allocation. That is, it shows how a business utilises its capital and people resources and identifies specific development projects for investments. Portfolio management also reflects project selection. It ensures that organisations have a...
Abstract An organization cannot operate efficiently without considering the social and environmental impacts of its operations. Therefore, organizations have a sense of social and environmental responsibility since their activities have either beneficial or detrimental implications to the environment. Therefore, the concept of Corporate Social Responsibility (CSR) emerges whereby self-regulation is...
Abstract This paper will cover points identified with Caterpillar (CAT) Company, for example, how the association changed its methodologies and how they concur on basic choices from the past to current. The principal part of the report comprises of presentation of CAT Company as an organization; with a brief portrayal...
Introduction The Smartphone market has witnessed concerted growth and competition as information technology continues to grow at a fast pace. This dynamic situation has seen Blackberry lose out its long-held global market leadership to new players, including Apple Inc. and Samsung. Blackberry continues to consistently post losses, with its share...
Marx and Weber are two key figures of science. Their outstanding works on capitalism are popular even nowadays. The fascinating thing is that their views on capitalism differ to a great extent. Do you need to compare and contrast Karl Marx’s and Max Weber’s approach towards the understanding of capitalism?...
Best Buy Essay: Introduction Best Buy, originally known as Sound of Music, is a giant retailer of consumer electronics that operates numerous stores in such countries like the USA, Canada, Mexico, Turkey, and China (Hoffman 22-1). The company was founded by Richard Schulz in 1966 and focused on buying audio...
Oprah Winfrey’s Leader Background US talk show host, philanthropist, TV producer, author, and actress Oprah Winfrey. She is renowned for the Chicago-founded talk show The Oprah Winfrey Show. From 1986 through 2011, the show was shown across the nation in syndication. Oprah was the most affluent black American during the...
Introduction Retail companies sell products and services directly to the end-user or individual consumer, which are acquired in bulk from manufacturers. Starbucks is an American coffee retailer with a global presence owing to its coffee and tea products. Headquartered in Seattle, the corporation is currently headed by Laxman Narasimhan and...
Introduction In the modern world of a highly competitive and rapidly developing business, change drives growth for companies, huge ones with an international presence. Under such circumstances, it is essential to research, address, and meet contemporary market demands to enable the company to reach its target audience and sustainably generate...
Introduction At the moment, the use of innovative technologies that make it possible to improve the activities of companies significantly is becoming widespread in many industries. These transformations have not bypassed the fashion and clothing industry, in which the use of such technology as artificial intelligence gave impetus to the...
Introduction A president is expected to be bold and articulate, with great charisma and deep knowledge. However, each person who has held the office of President has brought a distinct style to it. These styles reflect the President’s character, personality, and performance. A full range of leadership styles often include...
Businesses, politics, legality, and ethics are interconnected phenomena. The existing political, legal, and ethical issues impact companies’ business operations and financial activity differently. Although these phenomena are integral to the whole world’s functional system, they have imperfections and problems. Businesses may suffer from insufficient regulation, underdeveloped laws, or unacceptable corporate...
Introduction Adobe Inc. is an American software company offering a variety of products employed by people all over the world. The range of products is diverse, starting from Adobe Photoshop and incorporating additional platforms such as Adobe Illustrator and Adobe Creative Cloud. The success of the organization depends on the...
Abstract This dissertation analyzes the effects of digital marketing techniques on consumer behavior using Netflix as a case study. Netflix’s recommendation model of advertisement, which uses an algorithm-based marketing system to influence consumer-purchasing decisions, is the focus of the current investigation. From this background, this probe is designed to understand...
Dynamic sales volumes – involves meeting the needs of volatile sales volumes that can stem from customer demand or internal promotions (Kajewski, et al., 2015). ColorWonder and WashableDeluxe are both highly popular global products that also contain products from diverse supply chains in the company. When designing the supply chains...
Starbucks Corporation, located in Seattle, Washington, is the subject of the executive summary. Starbucks Corporation is an American multinational corporation that owns and operates coffeehouses and roastery reserves worldwide. It is the world’s biggest coffeehouse chain, employing more than 383000 people worldwide. When analyzing the process of checking in a...
Human resources represent one of the most important assets that an organization could have. This means that companies’ success is directly related to the performance of workers, which is why Human Resource Managers (HRMs) are tasked to ascertain the most important aspects contributing to employee motivation. Thus, HR planning is...
Executive Summary The comprehensive market plan for St. Jude’s Children’s Research Hospital entails several strategies to achieve the set targets. Marketing plans require an analysis of the current marketing situation, SWOT analysis, and planning for the marketing strategy with consideration of the campaign expenses. A comprehensive marketing plan must ensure...
Accenture is an internationally established organization that serves various consumers. As a result, it adopts unique marketing strategies to ensure that its consumers find value and benefit from its marketing strategies. However, given the complexity of its business, the organization must continuously evaluate its marketing strategies to ensure that they...
Introduction In 2009, Ford Motor Company was faced with a serious challenge to promote a new model in the American market. The difficulty of the situation was conditioned by the fact that Ford Fiesta did not align with the typical vision of a Ford vehicle in the United States. Unlike...
Introduction Vans was founded in 1966 by Paul Van Doren and his brother James. Initially, the company aimed to make long-lasting, washable, and cost-effective shoes in south California (Moon & Kiron, 2002). The firm made sales directly to clients and operated retail stores. Vans product promotion was through giving out...
A company that advocates for globalization and operates in the United States is Apple, whose primary business activity is designing, manufacturing, and selling laptops, smartphones, and developing software for these products. This business promotes globalization by leveraging the low cost of manufacturing in China and selling its products globally through...
Key Theories of the Nature and Exercise of Leadership in Organizations The concept of leadership has been attracting the attention of many scholars who are keen on explaining different approaches of governing organizations at different times. Leadership theories have been developed to explain some of the strategies that one can...
Nowadays, managers often misinterpret the true meaning of strategy. They define it as an instrument of identifying and targeting appealing markets to then find the most effective methods of maintaining lucrative positions of an advantage there. Unfortunately, protecting market positions cannot ensure the profitability and growth of an enterprise. Todd...
Introduction The Chiquita case is fraught with ethical intricacies and contradictions. This moral complexity has several root causes: the sociopolitical situation in Colombia, neglect of ethical standards and corporate social responsibility, as well as corporate greed. While it can be argued that the company’s root cause was the desire to...
There are two types of environmental analysis of an organization: specific and general. When one conducts a study on the specific environment, he or she focuses on examining the organization’s internal elements. It is possible to note that “internal factors include aspects of HR (owners, managers, and employees), financial aspects,...
Abstract The paper carried out financial evaluation of Tesco PLC. The company is a market leader in the UK retail industry. The retail industry is in the UK is quite vibrant and it contributes significantly to the economic success of the country. Based on the analysis in the paper, it...
Introduction Self-leadership refers to the procedure of influencing oneself to develop the self-motivation and self-direction required to execute management tasks effectively. Browning (2018) identifies leadership as a nurtured or cultivated art that starts with self-leadership, which has a direct correlation with the public one. Self-leadership enhances a manager’s emotional intellect...
Introduction A company can only be successful in the market if its operation is free from significant defects. That is why one can suppose that smooth internal processes indicate the effectiveness of a firm. It is necessary to analyze the performance to determine ways of how it is possible to...
The Indian pharmaceutical industry in the 1990s presented both an opportunity and a challenge for foreign companies. On the one hand, the developing country had a steadily growing market of eight hundred million people and an expanding middle-class. On the other hand, the nation had strict rules concerning the patent...
Executive Summary The proposed report focuses on the investigation of Vodafone company, the sphere where it operates, peculiarities of its functioning, resources, and strategies used to generate a competitive advantage, as well as the major challenges the company faces at the moment and how they can be resolved. Vodafone Group...
Personal values and beliefs are of immense importance to an individual since they dictate what a person judges to be of importance or worth in their lives. Pandey and Singh (2008, p.310) define personal values as “the deepest beliefs and sentiments we subscribe to” and state that values have a...
Introduction A market is a system facilitating the exchange of goods, services, and information between its participants. This system is strongly influenced by market leaders, which can be a product, a brand, or a company with the highest percentage of total sales revenue. When there are market leaders, there are...
Introduction Nowadays, the boundary between personal life and workspace becomes more and more blurred. Advancement of communication technologies provided everybody with a chance to find a job that can be performed either at the office or at home according to individual preferences. The Covid-19 pandemic increased the rate of home-based...
Introduction Motivation is a critical factor affecting employees’ performance and organizational success overall. A successful performance management system builds on employee motivation to achieve better performance. The case of Nucor Steel is an excellent example of the use of work motivation theories in performance management. The company has become a...
Weaknesses and Justification of Situational Leadership Hersey and Blanchard developed a theory that reflects how a leader should behave towards workers in relations to their different levels of maturity to the work. They argued that a high-maturity subordinate possesses both the confidence and ability to perform a task. Conversely, a...
Introduction Managerial accounting is concerned with supporting managers’ decision-making using financial data. It can help managers to understand current performance, anticipate and plan for financial risks, and achieve organizational goals. Bankruptcy is a particularly important concept in this area of accounting since predicting bankruptcy in advance can aid companies in...
Introduction The current business environment has become globally competitive forcing all the businesses that seek to survive an obligation to be strategic in management of their corporate affairs. Making huge sales and maximizing profits remains a high target for all companies regardless of whether they are operating domestically or globally....
Current business position Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK (Wendy 2008). A majority of the branches for the Waitrose supermarket are largely situated within London, as well as England’s south-east side. In addition, the chain...
Introduction In the present day, beauty has become an object of commerce and production, as the modern canons and requirements cannot be met by an average woman without physical interventions into her body. In the last centuries, beauty was amongst the major virtues of woman as well as the major...
The role of managers in the workplace is one of the most significant when it comes to influencing organizational performance and meeting corporate goals. They have a direct impact on the employees they manage while are also expected to carry our various responsibilities targeted at aligning their department’s performance with...
Environmental scanning is a process that entails such steps as monitoring, evaluating, and disseminating information collected in the company’s external and internal environment. This approach is associated with a deep understanding of the external force that provides change (Kumar, 2016). Such an assessment gives an opportunity to develop effective responses...
Introduction In theory, entrepreneurs and corporations will always do what is desirable and right to their customers and stakeholders. Many companies focus on existing principles, values, and laws to ensure that their processes are admirable. Ethical businesses also implement and promote appropriate action plans and initiatives that can maximize customer...
The modern standard of living puts forward new requirements for the health, the appearance of a person, as well as the level of service offered. Striving for the best is a kind of condition for the survival of people in the third millennium. One of the global trends in the...
Aspects of organization behavior Organizational behavior (OB) is the application of human actions to other elements of an organization including social system, structure, and technology. It also looks into the actions and attitudes that are exhibited by people within organizations. Furthermore, OB is the understanding of the individual, group behavior...
Operations strategy entails the process of developing long-term plans that aim at utilizing the key resources of any organization. These efforts focus on linking the organization’s long-term corporate strategies with the key resources. Operations strategy addresses ways on how to utilize major or key resources to achieve the required or...
Introduction Caribou coffee company started as a coffee shop located in Minnesota to a current publicly-traded company on the NASDAQ. It was the second-largest owned coffeehouse in the united states of America in 2007 with several coffee houses in operation. Through its resources and capabilities, it has been able to...
Introduction Change management is the modern method of implementing innovative developments and concepts to increase the capacity of companies and enhance the productivity of employees. Depending on the type of leadership supported in a particular group, it is possible to come to both significant achievements and misunderstanding on the part...
The models of the culture of global automobile companies. The model of culture the most appropriate for the selected international competitor Some of the three most known models of culture are Hofstede, Hall/Hall, and Gesteland. Hofstede’s model arose from interviews with employees of IBM in over 50 countries. The other...
Introduction The computer and the internet are two of the most vital innovations of the 20th century. These technological developments changed the manner in which communication took place and presented numerous opportunities for businesses. One novel technology that exploits the internet ability of mobile devices is mobile commerce (m-commerce). The...
What is Financial Statement Analysis? Many companies and individuals rely on financial statement analysis in their work. It is the procedure of using analytical and financial tools for examination and comparison of financial statements (What is Financial Statement Analysis?). Financial statements are a requirement by law, and interpreting them gives...
Introduction In the globalized business atmospheres, players in individual industries consider the expansion of their scope of operations in a bid to heighten their competitiveness. Before a company enters a new market, it ought to carry out an analysis of the internal and external factors that would affect its functionality...
Background of the Company Unilever is one of the most influential multinational corporations in the world that specialises in producing personal care products and cleaning products as well as food and beverages. The company was founded after the merger of Lever Brothers and Margarine Unie in 1929, and it operates...
Zara’s Multi-Brand Strategy: Introduction The fashion apparel industry has experienced a significant evolution process over the last few decades. It especially concerns the so-called “fast fashion” retailers mostly encouraged by globalization of the market and the internationalization of companies. In this report, we are going to evaluate the strategies business...
Summary of the Ethical Dilemma that the Organization Experienced In February 2014, General Motors started recalling some of its car models made before 2007 because of their ignition switches which could abruptly shut off the car when one was driving and disable the car’s airbag, steering and brake wheels (Isidore...
Usefulness and Limitations of Product Life Cycle: Essay Introduction A product life cycle is a model that describes the phases taken by products from the time they are launched by a company to the time they decline or die. Products have a life cycle that is similar to that of...
Looking for information for your research or need to write an essay? This sample will answer questions about how Nike’s organizational culture shapes its approach to human resource management. It explores Nike’s unique organizational culture, highlighting its core features and examining how they influence HR policies. Nike’s Organizational Culture: Introduction...
Executive Summary The objective of the report is to describe the company profile of Marks & Spencer and to analyse the management style and the new organisational structure that led the company to success. The analysis of the case study also discusses the reasons why the change was introduced, as...
Global Entry Strategies of Zara International: Introduction International retail companies are commonly regarded as one of the main driving elements in the industries’ globalization. The retailers provoke globalization by the cross-border sourcing, expansion of the brand portfolio, and business internationalization. Representation in the international fashion market requires organizations to implement...
Abstract Patrick Mene changed the focus of the Ritz-Carlton Company when he joined the organization in 1990. He focused on enhancing the quality of services through investing in training and development for the employees. The organizational culture of the company is also a major element that has led to the...
Introduction The present paper is aimed at finding a solution to the case “TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial.” The case will be summarized and analyzed, relevant theories will be put forward, the problem will be stated and the solutions will be evaluated through several criteria....
Leavitt’s Model The Leavitt’s model outlines the major variables within an organization that dictate its performance. The major variables include humans, tasks, structural aspects, and technological developments (Falletta, 2005). This model asserts that a change in one of these variables will definitely affect the others. This model is therefore used...
Profile of the Company Lehman Brothers Holdings Inc. is a global financial services company in the United States. The company has a long history; it was founded in 1850 and closed in 2008 due to bankruptcy (Karim, 2021). Asset management, trading, banking services, and investment management were the key activities...
Introduction Toys “R” Us was once the largest toy retailer in the world, with over 800 stores across the globe. Its downfall can be attributed to several missed opportunities for innovation that negatively impacted the company (Dulle & Pine II, 2018). The corporation may create an environment where people are...
Introduction Starting in 1888, Coca-Cola became the leading soft drink company. The company has expanded to become a global player with several branches in various continents and countries. Coca-Cola boasts of being a prominent brand in the soft drink industry, and its products are known for their universal image and...
Introduction A study strategy known as mixed methods research combines quantitative and qualitative research techniques. It is frequently employed when a researcher wishes to use both quantitative and qualitative data to understand a research subject better. Numerical data collection and analysis are part of quantitative research approaches. Surveys, tests, and...
Change Model Description Lewin’s Model of Change would be the most appropriate change model for switching from a brick-and-mortar business to e-commerce. To reduce change resistance and ensure everyone is prepared for the transition, the model highlights the significance of unfreezing the organization’s existing condition and preparing stakeholders and employees...
Introduction The Valley Forge case is a historical episode in the US warfare leadership development. Washington’s approach to arranging the troops’ performance and setting, as well as the unmet needs of the soldiers, caused the lack of discipline in the army. One of the main problems resulting in negative outcomes...
Processes This study will use an example of Boeing, a manufacturing company, against Netflix, a service industry company. With Boeing being an aeroplane-making company, its raw materials are very expensive. In addition, these parts have to be transported using complex and costly systems. Being a company that procures its equipment...
The Walt Disney Company provides entertainment services and products. Since Disney has a broad market base, it employs multichannel marketing to reach the target audience extensively. Moreover, the Disney Company has enjoyed tremendous market success, particularly in Europe. Notably, poor marketing and advertising approaches are challenged by cultural clashes, financial...
Introduction Some conditions offer different companies the advantages of manufacturing goods and services at relatively low prices for their customers. Strategic advantages allow companies to generate more revenue in a competitive environment (Lestari et al. 365). The rationale is that they are positioned to provide their clients with goods and...
Abstract Over the decades of its existence, McDonald’s has been demonstrating quite impressive success. Due to its smart use of marketing, particularly, branding, pricing, and product diversification, the company has achieved notable success. However, in the realm of the digital market, the marketing approach had to be changed drastically. The...
This study analyzes and compares the rule- and principle-based accounting systems used by Apple and Samsung, two of the world’s top consumer electronics manufacturers. Even though the two international corporations operate in the same industry, they follow distinct accounting procedures. Apple utilizes the Generally Accepted Accounting Principles (GAAP) model, whereas...
Starbucks Supply Chain Plan Starbucks has a supply process involving its internal management with the external market. The internal process includes the factory production units and the logistics within the company process, which link each other to ensure regular production and sales. The chain comprises the inbound and outbound materials...
Unilever is one of the largest manufacturers of home hygiene products, household chemicals, as well as food products. The main goal of Unilever is to make a sustainable and decent quality of life accessible to everyone, therefore, business is conducted here so that not only the company, but society as...
Organizational development is an improvement strategy which has transformed into an “integrated framework of theories and practices” aimed at solving the most critical and relevant issues facing the human element of enterprises (French and Beli, 1995). Organizational change is complex, occurring at many levels and requiring an application of various...
Introduction The case raises ethical concerns, particularly considering that the world is in the twenty-first century, where individuals have the right to express their ideas and thoughts. Abercrombie and Fitch organization (A&F) has evolved over the years to remain lucrative and competitive. The corporation’s market segmentation techniques are one-of-a-kind, and...
Introduction The beginning of the economic crisis of 2008 significantly affected all businesses throughout the country, and this event influenced the companies involved in international operations in the first place. For example, Starbucks faced challenges stemming from the emerging hardships expressed by financial losses and wrong strategic choices, deteriorating its...
Introduction Luxottica is an Italian eyewear company that practically dominates the eyewear industry. With the reach and extent of their power, it is apparent that other companies in the industry face serious challenges in competing with them. Naturally, several questions arise from this predicament: could Luxottica be considered a monopoly,...
Introduction Companies competing in the free-market economy are always risking facing bankruptcy and subsequent closing. Over the past two decades, in the United States alone, more than half a million businesses have been forced to file for bankruptcy (Statista Research, 2021). Some of them were internationally recognized brands, while others,...
The most challenging SWOT categories are usually categories of threats and opportunities. On the one hand, people are often aware of the threats, because they naturally focus their attention on potential risks more than on the positive aspects (Capacity Consulting, 2018). On the other hand, it is necessary to look...
Investment activities are crucial for every organization because they allow businesses to generate revenue, promote future growth and development, and many others. That is why companies typically consider many factors and features to decide when and how to invest their funds. On the one hand, a business can rely on...
Introduction KFC is a subsidiary of YUM Brands, Inc, with about 3% own managed restaurants and 97% franchises in 131 countries worldwide, making it one of the largest restaurant chains (Uddin, 2020, p. 172). However, despite being part of one of the world’s largest companies, KFC is still vulnerable to...
Diversity in the workplace refers to the willingness to hire and employ people from various racial, ethnic, social, religious, and cultural backgrounds. To ensure the effective functioning of a diverse team, one has to demonstrate equity or the ability to treat each team member fairly and impartially regardless of where...
The Blake Mouton Managerial Grid is a leadership framework based on two behavioral pattern dimensions. The first dimension represents a concern for people that detects the leader’s number one priorities: employee satisfaction, motivation, and positive emotional well-being. The second dimension represents a concern for results, implying the leader’s emphasis on...
Buyer Power Simone Rocha benefits from the large UK market, which gives it a wider reach. However, the retailer faces competition from established brands such as Zara. Considering this level of competition, consumers have diverse choices when making purchase decisions (Binet et al., 2019). Most of Simone Rocha’s customers are...
Introduction The servant leadership style is one of the most controversial management practices. This method includes many psychological and practical elements in the context of interacting with people at a professional working level. Like all other management models, servant of leadership has its merits and demerits. They can include the...
A summative SWOT analysis of Starbucks and Dunkin Donuts can be seen in Table 1 and Table 2, respectively. Starbucks core strengths are its expansive chains, solid marketing and establishment of its brand image, high-quality coffee, strong digital presence, and useful and convenient-to-use app, but the weaknesses are its high...
Introduction Estée Lauder is an American beauty company that operates worldwide, selling its products via a variety of channels. Founded in 1946 by the eponymous beautician, it focuses on premium products that use high-quality ingredients and deliver superior results at an appropriate price. It produces skincare, makeup, perfume, and hair...
Introduction The coronavirus crisis has dramatically disrupted the global aviation industry, threatening airlines’ sustainability and survival, and associated services. Weak tourism, restrictive movements, curtailed income, fear psychosis, and compressed business activities have severely reduced passenger demand endangering commercial airline’s viability (Adrienne, Budd, and Ison, 2020). Aside from the enormous losses...
Humiliation can be exercised through wide range of possible acts, such as denigration of a child by a teacher in the presence of other students or mild forms of humiliation, for instance, speaking for those who can speak for themselves (Sayer, 2005, p. 161). The same author mentions a special...
Today, Ferrero can be called one of the largest companies in Italy. The company has been recognized more than once as an excellent place to work and has a significantly high business reputation. Its products are well-known and in demand among consumers around the world. Before achieving these and many...
Introduction Steve Jobs, the legendary innovator and founder of the Apple Corporation, spoke at Stanford University in 2005, and this was one of the businessman’s landmark speeches. Jobs addressed the graduating class with parting words and used non-standard methods of oratory by drawing on personal experiences and referring to individual...
Overview of the Company: China and United States Apple Inc. (also known as AAPL.O, or simply Apple) is an international company from America, which specializes in technology. The enterprise’s hardware production focuses on the iPhone smartphones, Mac computers, the Apple Watch smart-watches, iPad tablets, the iPod media players, as well...
Nestlé Food Company Nestlé was established during economic hardship, and due to its largest scale size or operation, the company survived by acquiring government contracts. By the time the war came to an end in 1918, the business had about 40 factories worldwide (Chung et al. 2020). Henri Nestlé developed...
Chipotle’s mission statement is “To provide food with integrity. Quality is a state of mind at Whole Foods Market” (“Chipotle’s mission,” 2016) It is a strong mission statement, as it has many qualities nailed down perfectly. It is concise, inspiring, socially responsible, and broad in scope to be applied to...
Human resources management (HRM) and operations management (OM) are immensely closely related. The critical functions of human resources are to search for appropriate candidates for vacant positions in an organization, train staff members, and communicate with them. Operations management, in its turn, bears responsibility for controlling the process of production...
Monopolistic competition and oligopoly are the two most common types of imperfectly competitive market structures. Since the average company has less market power than a monopoly and faces less harsh competition than implied by the perfect competition scenario, most industries fall under one of those models (Mankiw, 2020). Both cases...
The benefits and risks to acquire other radio stations for Radio One From the onset, Radio One has been aggressive in growing its business by attracting the African-American population. The merger of Clear Channel with AMFM Inc provides several opportunities to stay in line with that strategy. Radio One is...
Introduction The current economic environment is challenged by limitations in sourcing, production, and distribution because of the COVID-19 pandemic. This means that organizations, especially multinational companies that operate worldwide, have reliable supply chain management strategies and practices that will allow dealing with a complicated situation. Strategies implemented by companies that...
