Google Company’s Human Resource Management

Abstract Human resource management/human resource (HRM/HR) refers to the practice of managing people in an organization in order to facilitate the achievement of an organization’s mission and reinforce its corporate culture. It can be implemented from either an administrative or strategic perspective. Administrative HR focuses primarily on daily processes and...

Heineken Competitive Advantage & Heineken Problems

Current Strategic Position Balance of Resources The internal challenges are affecting Heineken include management of its human resources, and rigid operations where the company has focussed on alcoholic products only. Product Portfolio In Europe, Heineken is the leading distributor of alcohol and has over 250 brands of beer. Table1 below...

Critical Success Factors: Movie Industry in Hollywood

Hollywood Movie Industry: Critical Success Factors Critical success factors refer business aspects that an enterprise take into consideration in a bid to achieve predetermined mission and goals; some examples of CSFs include professionalism, integrity, creativity, teamwork, and customer focus among others. Generally, play an important role in identifying areas where...

The Coca-Cola Consumer Behavior and Demographics

Coca Cola Consumer Behavior: Introduction Assael (34) asserts that the motivation behind every decision to buy a commodity is an in grown phenomenon that plays a major role in the choices one makes about buying a commodity. This phenomenon aims at fulfilling one’s desire and satisfaction. Once the desire has...

Google Company’s Employee Behavior Management

Google has managed to stay competitive in its industry because its employees understand its values and culture. The firm’s employees have a deep appreciation of the company’s organizational culture because it helps them achieve their personal as well as corporate objectives. Google’s management has made all employees understand its goals...

The Introduction of a Four-Day Work Week

Nowadays, most employers would probably dismiss the thought of introducing a four-day work week. Everybody is used to the fact that a work week lasts for five days, and reducing the number of days employees spend at work – and, consequently, lowering the amount time they spend in the office...

New Balance Company’s Situation Analysis

Product and Problem Statement New Balance is a US privately owned multi-national company that designs and produces athletic footwear, apparel, and accessories for fitness and multiple athletic activities such as team sports, running, training, tennis, light walking, as well as casual and lifestyle wear. Formed in 1906, the company has...

BlackBerry Company’ PESTEL Analysis

Introduction BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. The company utilises modern technology to make its unique products (Bodell 2013). Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). “PESTEL...

Hilton’s Career Development and Employee Motivation

Case Description The case study focuses on Career Development and Employee Motivation Initiatives at Hilton Worldwide. As one of the pioneers in the hospitality industry, Hilton aims to attract and retain the best employees to drive its services and customer excellence. It also promotes a culture of learning to spread...

Nike Company: Marketing Principles and Concepts

This sample paper focuses on the marketing concept of Nike. Here, you’ll find Nike’s marketing principles and concepts, branding, organizational culture, and other information that might be useful for your essay writing. Nike is an American multinational corporation founded in 1964 as Blue Ribbon Sports and later changed its name...

Wells Fargo Business Strategy

Wells Fargo Strategy: Essay Introduction Wells Fargo & Company (also called Wells Fargo) is one of “the leading financial services holding companies in the globe” (Our strategy, 2016, para. 3). The firm has numerous stores across the United States. The company has been leveraging its distribution strategy in order to...

Scientific Management and Human Relations Management

The competitiveness of an organization ultimately depends on how well its management can apply various approaches to enhance the productivity of employees, who are considered the main assets of the company as they offer the skills and performance that are detrimental to success. Managing employees is among the crucial tasks...

Etihad Airlines Business Strategy Report

Introduction The United Arab Emirates (UAE) is among the most dynamic aviation markets globally. The country has three global class airports, the busiest internationally, multiple exceedingly competitive international and local airlines, and millions of passengers passing through the airports. One of the leaders among the airlines is Etihad Airways. The...

The Netflix Company’s SWOT Analysis

Strengths Netflix’s primary strengths include its brand value, focus on customers, and global scope of influence. Over the years, the company has established a highly loyal fanbase in many countries by providing video services of the highest quality and using an effective regional pricing strategy (“The remarkable Netflix,” 2022). Consequently,...

Internationalizing the Bershka Brand to Canada

Summary Bershka was established in 1998 in Spain and focuses on fashion and designs of clothing manufacturing. The company started its operations in 2000 when it recorded an increased demand for its fashion products from Spanish citizens (About us, 2022). Up to now, the firm has opened thousands of its...

The Pixar Studios Company’s Analysis

Company Background Pixar Studios, based in Emeryville, California, is a visual effects studio with numerous nominations and awards for its ability to advance technologically and creatively. The production of films, merchandise, and other related items for the younger generation is a crucial area of ​​the company’s activities. In addition, the...

Saudi Airlines’ Marketing Strategy Analysis

Introduction Saudi Arabian Airlines is a flagship airline, headquartered in Jeddah. The company is focused on passenger transportation, cargo transportation, and delivery of government delegations to meeting venues. The airline’s customers are wealthy customers who prefer high-quality flights. Tunisair, Kenya Airways, and Emirates SkyCargo are the company’s three main competitors....

The Galanz Company’s Operations Strategy

Galanz is a Chinese company producing microwave ovens and competing with such giants as LG, Panasonic, and Toshiba. The company’s success is attributed to the low-cost strategy, achieved by efficient use of capacity and process improvements, and the combination of OBM, OEM, and ODM, allowing for economies of scale. Currently,...

Starbucks Corporation’s Strengths and Weaknesses

Background The purpose of this paper is to analyze the internal environment of the US coffeehouse chain Starbucks. It is extremely prominent in the coffee market successfully staying ahead of competition. However, recent global dynamics force companies to reevaluate their business models and strategies, and Starbucks is no exception. A...

The SunRice Rice Production Company’s Strategy

Introduction SunRice is an Australian company supplying rice food products to almost 50 countries worldwide. The company consists of eleven businesses producing more than thirty brands and employs more than 2000 employees (SunRise, 2021, p 43). It is headquartered in Leeton, and its main growing area is New South Wales...

World Vision Company: SWOT Analysis

Recognizing and acknowledging the strengths and weaknesses of an organization is crucial to determining the further path toward its success in the target setting. World Vision, an organization created to support the children in need and supply them with vital resources, has been striving to improve its services and remain...

International Marketing: H&M Enters Brunei

Introduction In the contemporary business environment, international marketing enables an organization to compete effectively. Most organizations go global to increase their market share and succeed (Alon et al., 2020). H&M is one of the companies using internationalization as a strategy to achieve a competitive advantage. For example, the company wants...

Nike’s ‘Choose Go’ Commercial Analysis

Introduction Commercials are the greatest ways of bringing potential consumers to attention and purchasing a particular product or service. Therefore, companies apply various rhetorical devices that grab an audience’s attention. The use of logos, pathos, and ethos helps companies improve their commercials’ effectiveness. Nike’s ‘Choose Go’ campaign is one of...

International Marketing Strategies of Zalando and Asos

Introduction Zalando and ASOS are two interesting cases in terms of behaviors in emerging and developing markets, such as the UK and India. This essay will implement various theoretical concepts, including high- and low-context nations, distribution strategies, cultural adaptation, and Hofstede’s cultural dimensions framework, to analyze their strategies. The work’s...

The Life-Cycle Model of the Smartphone Industry

Introduction For a leader of any company, be it a small business or a large corporation, it is essential to analyse its current state, define the factors that influence it and try to predict the future of the firm itself or its product. Various methods and models allow managers to...

Genetically Modified Pineapples and Their Benefits

Case Analysis The case studies several important aspects of genetically-modified pineapple cultivation. The research is motivated by the fact that GMO technologies are becoming increasingly common in agriculture. The paper covers the existing benefits of GM pineapples, as well as examples of what could be achieved with this technology. It...

MTN Ghana Company’s Marketing Strategy

Introduction For a business organization to achieve its goals, there must be a plan. A marketing strategy is designed to facilitate the sale of products and/or services. MTN Ghana’s approach to promotion has various components, and all of them are aimed at building trust between the company and consumers. Results...

BMW: Company Analysis

Consumer-Buying Process for BMW The consumer buying process is a framework designed to describe customers’ paths on their way to making a purchase. With BMW, the consumer-buyer process begins with recognizing the need to have a vehicle that facilitates day-to-day transportation. At this stage, a particular problem may arise, for...

Apple Watch Product’s Marketing Communications

Integrated Marketing Communications The Big Idea The Apple Watch features activity tracking capabilities introduced by other wearable technologies such as the Fitbit, Jawbone Up, Nike + Fuel band, and so forth. However, the Apple Watch will be compatible with the iPhone. With this seamless integration, the watch can receive phone...

Kohl’s Department Store Case Study

Introduction The story of firing three employees at Kohl’s Department Store for violating its coupon policy resulted in public outrage. To understand whether the company could have handled the situation better, one should consider the process and legal reasons for terminating employees. As Ma (2020) states, relational and political behavior...

Product Life Cycle of Tesco Clothing

Introduction Tesco plc is an international company that deals with general merchandising and grocery. The company is located in United Kingdom (UK) and it has been ranked as the third-largest merchant in the globe, after Carrefour and Wal-Mart. Tesco has the leading market share in UK (approximate 30%) and it...

Corporate Governance: An International Perspective

Introduction Globalisation has made cross-border investing more attractive and profitable but just as risky. The extent of this risk is highly dependent on the quality of corporate governance in the country where an international investor intends to do business. Corporate governance is defined as the organisational structure in the modern...

SWOT: Habitat for Humanity

Executive Summary The objective of the paper is to analyze the company Habitat for Humanity International for its strengths, weaknesses, and the threats and the opportunities that are faced by the company through the identification of strategies that can enable the company to overcome its threats through strengths and opportunities...

Boeing Company’s Customer Relationships Management

Introduction Modern world is competitive and every company tries to its best in order to get more profit from the products they produce. There are a lot of methodologies and techniques which are aimed to attract customers’ attention and what is more important to hold him/her. The assignment is to...

Specsavers Company’s Business Practice

Executive summary The world of business is exposed to many factors that require the management to fully comprehend in order to develop and make use of the best polices and strategies that will add the competitive advantage of the company. Specsavers as eye care ear care service provider and retailer...

BCG Growth-Share Matrix – Hewitt Packard Company

Introduction Portfolio analysis is one of the most important strategy tools that multi-product or business unit companies employ to ascertain their product situation and take their decisions regarding the product’s future. One of the most widely used analysis tools is the BCG matrix. This article aims to understand the usefulness...

Zara in the United Kingdom’s Retail Fashion Market

Introduction Zara is a multinational company specializing in the production and distribution of clothes and other fast fashion goods. The company was established in 1975 in Spain with its primary objective being to retail clothes (Chatvijit 2012). In its initial stages, the company operated exclusively in Spain where it is...

Starbucks’ Culture and Howard Schultz’s Leadership

Introduction Organizational behavior and theory are very important aspects of any company and are critical in shaping organizational success (Robbins & Judge 2009, p. 4). In addition, the behavior and theories contribute to industrial development depending on their application. Notably, the structure, style and kind of leaders in the organization...

Disability in the Workplace

Background of the study Workplace disability refers to a situation where an employee sustains physical or mental impairment. This state of affairs substantially limits performance of some activities. Both domestic and international human rights bodies have variously addressed the matter in favor of incapacitated employees. Many governments around the world...

Valley Forge Leadership Case Study Analysis

Introduction The Valley Forge case is a historical episode in the US warfare leadership development. Washington’s approach to arranging the troops’ performance and setting, as well as the unmet needs of the soldiers, caused the lack of discipline in the army. One of the main problems resulting in negative outcomes...

Baskin-Robbins Cultural Insights

An essential quality of ice cream and other sugary items is their flavor. For this reason, if I were the manager of Baskin-Robbins, I would ensure that there are enough sugar resources to manufacture the flavor and would not import items that would negatively affect sales. I would also determine...

Technology Structures and Social Boundaries

Introduction In light of the distinctive systems of organizations and the nuances that characterize these different development models, businesses can be viewed in the context of multiple criteria that affect growth rates, communication approaches, and other factors. As a relevant topic for analysis, technology structures, and social boundaries are essential...

MES-Sim Corporation: Entering the Japanese Market

Executive Summary Project Summary MES-Sim Corporation has been tasked with entering the Japanese market with its new video gaming system, the M-Box. This project examines various critical aspects of the country’s policy, legislation, business customs, practices, and social structure that may affect the promotion of the product. Furthermore, an in-depth...

Nike Inc.’s Business Objectives

Financial Objectives Nike’s financial goals rely on current financial statements. Firstly, the organization needs to optimize production in the best way, which will be signaled by the positive dynamics of the gross profit ratio. Secondly, according to the company’s goal of inspiring every athlete in the world, it is necessary...

Servant Leadership in Early Childhood Education

Introduction The purpose of this report revolves around reviewing servant leadership (SL) as it pertains to early childhood education. The document explains SL as part of the author’s personal philosophy and discusses SL’s theoretical explanations and impacts on three dimensions of management. Although SL requires further exploration in early childhood...

Value Chain Analysis for Walmart

Introduction Today, Walmart is a well-known American retail corporation promoting services in its hypermarkets and other stores locally and worldwide. This organization successfully proved its stability in three major areas: opportunity (employment and investment), sustainability (emission reduction), and community (specific social needs) (Harrison, 2019). Value chain analysis is a unique...

The 1996 Mount Everest Tragedy: Case Study

Although climbing very high altitudes will always be risky, proper preparation may prevent disasters. Indeed, the 1996 Mount Everest tragedy demonstrated that such a dangerous adventure requires physical and mental endurance, planning, and adequate guidance. Fifteen people died during the 1996 endeavor because of several critical mistakes of the leaders...

Initech vs. The Coffee Bean: The Role of Negative Strengthening

Managers that are unconcerned about employee motivation and satisfaction are jeopardizing their company’s success. It is critical that business leaders implement measures to ensure minimal staff turnover by placing a priority on both clients and employees. According to Warrick (2017), doing so ensures the business’s continuity and provides it with...

Glovo Investigative Report: Service Background

Over the past few years, the business segment of food delivery apps has grown unprecedently. A prime example of such an application is Glovo, a business established in Barcelona in 2015 by Oscar Pierre and Sacha Michaud (“About us,” n.d.). Since then, the service has expanded from Spain to nearly...

Financial Analysis of Marks and Spencer

Abstract This paper demonstrates the use of ratios in financial analysis. Financial data of Marks and Spencer for a two-year period from 2010 to 2011is reviewed. The study is based on comparative analysis of historical data for this entity. The study applauds the statistical highlights of this group and ratio...

Adolph Coors Firm’s Competitive Advantages in the Brewing Sector

Introduction The Coors Brewing Company is a US brewery and beer corporation that began in 1873 in Golden, Colorado, as a holding business. The organization is managed by the heirs of the founder, Adolph Coors. Since its formation, the Coors Brewing Company has sustained high production levels and expansion, making...

Dick’s Sporting Goods: Strengths, Weaknesses, Opportunities and Threats

Dick’s Sporting Goods is one of the best performing firms in the sportswear and sports equipment industry. The firm has a well-diversified portfolio that has enabled them to succeed in the global market. Dick’s Sporting Goods can attribute its success to an effective SWOT analysis of the market, which enables...

Evaluating Internal, External Pressures on Ford Motor Company

Issues that come from organizational structure, stability, management, and resources belong to internal pressures. On the contrary, external pressures are risks related to overall conditions of economy/industry, political, legal, and socio-cultural factors. Ford Motor Company, which is a well-known American automaker, already had a successful turnaround in its history under...

The Visionary Leadership

The article by Burt Nanus (1992) discusses visionary leadership and how organization leaders can re-vision for a sustainable and competitive future. The author acknowledges that every business manager needs an idea on which they can focus all their attention to implementing it and emphasizes on prudence in the process. Indeed,...

Infosys Firm’s Information Systems Management

Executive Summary This research study is concerned with the role played by information systems management within an organisation. The company under exploration, in this case, is Infosys Solutions, an information system management company that provides information systems solutions to government, corporate and individual organisations. Following a brief description of the...

Royal Caribbean Cruises Company’s Strategic Policy

Introduction This is the analytical evaluation of the strategies of Royal Caribbean Cruises Ltd. The main purpose of this study is to highlight the company’s arrears of strengths and weakness as well opportunities and serious threats for the company. This paper has mainly focused the related years of the case...

Coca-Cola Company’s Recruitment Effectiveness

Introduction Human Resources Management Human Resources Management, or in other words Employee Resourcing, is a rather important function of every company. One can even say that this very function is basic and all other functions are built on its basis, as far as the work of any company depends greatly...

Project Funding Sources and Methods

Introduction Project financing is an essential aspect of project success. A detailed and well-incorporated process should be applied in the planning, controlling, and managing records of a project. It is not easy to attain the goals and objectives of a project since the process is constrained by challenges in finance...

Amazon.com Inc.’s Environmental Scanning

Environmental scanning is a process that entails such steps as monitoring, evaluating, and disseminating information collected in the company’s external and internal environment. This approach is associated with a deep understanding of the external force that provides change (Kumar, 2016). Such an assessment gives an opportunity to develop effective responses...

Business Culture in the United States and Poland

Major Cultural Differences from the United States From the Hofstede cultural scores, the United States and Poland have close similarities in terms of long-term orientation and masculinity. However, they differ in Power Distance, Individualism, and Uncertainty Avoidance. Poland is more of a hierarchical society compared to the U.S. This implies...

Emirates Airline’s Contact Centre: Work Experience

Executive Summary This report documents my experience at EK Contact Centre in order to document the various things that I learned. It begins by noting that Emirate Airlines has six major contact centers. My experience was from the Dubai center which is a major center supporting thousands of customers per...

Sky TV Business Analysis

Introduction Sky TV is a major pay-television provider in the United Kingdom and the neighboring areas. Sky TV offers various choices to its customers including TV broadcasting and internet broadband options. Sky TV’s PESTLE analysis mainly focuses on the business environment under which Sky TV operates. The PESTLE analysis is...

The Coca-Cola’s and Pepsi Co.’s Employee Training

Development for human capital Coca Cola and Pepsi Cola conduct regular training and development for their employees. Training and development programmes for employees in these organisations aim to instil knowledge, skills and attitudes required for the job and promoting organisational culture. Given the ongoing changes in the labour market, it...

Netflix Inc.’s Strategic Communication Plan

Situation Analysis Netflix, Inc. initially started as the world’s leading DVD rent-by-mail company with more than one million subscribers. However, the company is currently best known for its online media-streaming services as the television industry has changed dramatically since the initial launch of the company. Despite the fact that more...

Oil Industry in Saudi Arabia: Analysis and Strategy

Executive Summary The oil industry of Saudi Arabia forms a practical situation to which the paper analyses Porter’s Five Forces model. For any industry, the magnitude of each of the Five Forces varies with the industry structure. This paper presents the barriers of entry as a significant force that dictates...

Lockheed Company’s Unethical Behavior and Recovery

Abstract This paper attempts to analyze the case study of Lockheed Martin, a large weapon and aircraft manufacturing company that was involved in a series of unethical behaviors throughout the 1950s and 1980s. The paper follows the company’s development into a powerful domestic and international competitor forced to function in...

Marketing in the 21st Century

Abstract The modern marketing environment has experienced a lot of changes due new lifestyle patterns, an increase in consumer awareness and the growth of new technologies. As a result, these changes have compelled business firms to use multiple marketing channels to engage their consumers to make them have positive perceptions...

TerraCog GPS Company: Solution Case

Introduction The present paper is aimed at finding a solution to the case “TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial.” The case will be summarized and analyzed, relevant theories will be put forward, the problem will be stated and the solutions will be evaluated through several criteria....

Dell Company’s Marketing Channels and Logistics

Executive Summary Dell is one of the most successful computer systems manufacturing company in the world. This paper reports on the evaluation of the nexus that exists but the company’s marketing activities and logistical function. Over the years Dell has developed a direct marketing channel that is facilitated by globally...

Starbucks Company: Business, Culture and SWOT Analysis

Brief History The first Starbucks’ coffee store was opened in 1971, and the company has chosen the Seattle’s Pike Place Market as a historic location (Schultz & Yang, 2012). Nonetheless, the idea of the creation of the original coffee place started in 1983, when Howard Schultz (the Chairman and the...

Liberal & Karl Marx View on Property

Introduction Property can be largely termed as any physical or intangible asset owned by an individual in solitude or in a collective manner (Kilcullen 1). Considering current systems in the society, a property owner virtually has all the rights to a property including selling, renting, exchanging and such like privileges...

Growth of Insect Protein Market and Exo’s Positioning Strategy

Introduction The global insect protein market is expected to develop over the next few years. According to the case study, the sector is projected to experience an annual growth rate of about 28%, generating sales of $213 million by 2023 and $8 billion by 2030 (Goode and Emily 2). This...

Observing Chick-fil-A: Organizational Behavior, Diversity, and Employee Motivation

Introduction Field observation is a potent tool for collecting information about a company’s work, organizational behavior, and culture. For this reason, one of Chick-fil-A’s restaurants was chosen as the setting. The observation was conducted on Saturday, February 18, starting at 11 a.m. Several factors explain the choice of place. First,...

The Joint Program Manager: Role and Practices

Introduction In today’s complex and rapidly changing world, project management can be a challenging task. In this context, the Joint Program Manager (JPM) plays a key role. In order to fulfill this function and be responsible for large projects, effective management practices are required (Defense Acquisition University, 2004). Thus, it...

The Ecosia Organization’s Marketing Analysis

Executive Summary Ecosia is revered as an organization that celebrates biodiversity and climate action. In 2019, it became the first search engine to empower users to make more environmentally conscious decisions. Ecosia provides users with additional information about their search results, including a green leaf icon to indicate planet-friendly websites...

The Coca-Cola Company’s Origin, Structure, and Performance

Introduction The Coca-Cola Company is a multinational beverage company located in Atlanta, Georgia. The company was founded in 1892 by John Stith Pemberton and Asa Griggs Candler. At its inception, the founders intended the company to manufacture non-alcoholic drinks purely. The company’s entry into the local and global market was...

Nike Inc.’s International Marketing Strategies

Introduction Nike Company is a multinational organization operating in the business of designing, developing, and producing various sports products. Apart from selling shoes and apparel, the firm is known for its performance equipment, including bags, socks, eyewear, and sports balls. It has invested heavily in three key areas, namely, North...

Walmart: Information Management System

Walmart is a retail company that integrates different types of retail stores and has a complex structure of warehouses, supply chain partners, and stores. As a result, its information management system (IMS) is similarly immense, incorporating logistics, transportation, supply chain management, customer management, online shopping, delivery, and more. The business...

Qatar Airways Organizational Change

Executive Summary This report examines Qatar Airways, the nationalized flagship carrier of the Kingdom of Qatar and the 2nd largest airline in the MENA region. The company founded only 25 years ago has seen a tremendous breakthrough in the aviation industry and is generally recognized as one of the leading...

Human Resource Management at Netflix

Human resources represent one of the most important assets that an organization could have. This means that companies’ success is directly related to the performance of workers, which is why Human Resource Managers (HRMs) are tasked to ascertain the most important aspects contributing to employee motivation. Thus, HR planning is...

The Guinness Company’s Applied Marketing Strategy

Background Consumer behavior refers to the research on how customers select, purchase, utilize and dispose of resources to gratify their wants and needs. Understanding consumer behavior helps marketers in determining demand and understanding the best way to attend to consumers. Consumer behavior results to purchase decision varies depending on the...

Freshippo Company’s Innovation and Technology-Driven Business Model

Problem/ Solution Statement There is competition among Freshippo, unattended convenience stores and unattended shelves and the Amazon Go, the technology-driven new retailers in the new retail industry. The retailers had appeared in Chinese and U.S markets where they could do their businesses. An innovative initiative like ‘Daily Fresh’ and Hexioama...

Mercedes Benz Firm’s Strategic Change Management

Executive Summary Mercedes Benz is one of the world’s most recognizable automotive brands. Founded in the 1800s, the German company has evolved from a small makeshift firm specializing in the production of four-stroke gasoline power engines into a market leader in the production of luxury cars. Its global market outreach...

DuPont Analysis of Apple Inc.

DuPont analysis is a commonly measure for the return on equity (ROE). The DuPont coefficient is a product of net profit margin, asset turnover ratio and equity multiplier (Jin, 2017). Net profit margin is the central measure of profitability which provides a percentage of revenues kept as net profit (Husain...

Strategic Planning for an Organization

Introduction Strategic planning is critical to the success of any business. Unlike classical entrepreneurial planning, strategic diversity includes vision, mission, and thinking outside the box. This process allows determining the current position of the organization, its success, strengths, and weaknesses, as well as optimal development ways. At the same time,...

Marketing Strategy of Emirates Airlines: Report

Executive Summary This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement. This Consulting Report is addressed to the CEO of Emirates Airlines and reflects the client’s needs to find the best marketing solutions. The report contains an introduction that describes the...

The Coca-Cola Company’s Cross-Cultural Management in the UAE

Assessment The Arab model of business management is molded by their national culture. For this reason, the Hofstede five-dimensional model is the most feasible cultural framework to use in evaluating a Coca-Cola company in the UAE. In Middle East countries, family is the basis of their social structure (Browaeys and...

The International Olympic Committee Human Resource Portfolio Analysis

Human Resource Portfolio Analysis The International Olympic Committee (IOC) has a unique human resource management (HRM) since the organization attracts both employees and numerous volunteers. The IOC’s HRM focuses on the recruitment process, training, and motivation system. The sports industry is structurally complex, which is especially true for international organizations....

The German Automotive Industry

Introduction The locomotive industry entails a diverse range of corporations and organizations involved in designing, developing, producing, and marketing motor vehicles. Stakeholders in the automotive industries vend machines across the world markets, which cover both advanced and developing nations. The development of the motorized industry has been affected by various...

Brand Overview and Analysis: The Heineken

Introduction Stage The Heineken brand is an example of a product that has gone through the product life cycle over the 140 years it has been on the market. Heineken was first produced and marketed in the year 1864 In Amsterdam under the brand name “Workman’s Ale”. This marked the...

Coca-Cola Company’s Departments and Performance

The selected organization for this analysis is the Coca-Cola Company and the identified competitor is Pepsi. From the completed analysis, it is evident that the two companies have several departments working synergistically to ensure that the intended carbonated drinks are delivered to more customers in a timely manner. The departments...

Workplace Psychology Theories: Human Relations

Introduction Organizational behavior is an important branch of science that explores people’s relationships in the workplace and can help leaders and employees organize the working process better. Several psychological theories discuss and explain organizational behavior. Note on Workplace Psychology Theories, an article by Karen MacMillan published in 2018, briefly overviews...

Objectives & Strategy: Walmart

Introduction The main goal of any company is to obtain a consistently high return on invested capital. For investment profitability to be higher than that of competitors, the competitive advantage over them must be stable; in other words, the quality of goods and services provided to consumers must be higher....

Heineken International Success: Business Strategy

Introduction Heineken is one of the world’s largest brewers of beer and cider, in large part due to its business strategy. It pursues a cost leadership approach, providing a diverse selection of beer of both inexpensive and more premium varieties to customers. As a result, its brand is well known...

Dell and Ford Motor Company Virtual Integration

Dell Computers has gradually moved from vertical integration to full adoption of virtual integration as its new way of focusing on quality and reducing costs. Dell’s virtual integration also known as direct business model gave Dell Corporation a substantial cost advantage (Magretta, 1998, par 1). The new business model did...

GlaxoSmithKline Company’s Human Resource Strategy

Introduction The company under analysis has been one of the leading pharmaceutical providers in the world. It employs over ten thousand staff members and therefore serves as an ideal organisation for analysis of the role of HR in strategy formulation. How HR services are provided in Glaxo Smith Kline Glaxo...

Goods and Services: Strategic Marketing

Introduction The world of the present day is so fast that people living on this planet are becoming more sophisticated in case of consumption, whether it is goods and service and for this reason marketing is becoming intricate day by day. Antagonistic marketing tools and distinguished revolutionary advertising mediums have...

Ryanair: Strategic Management Analysis Report

Introduction Airline industry is one of the profitable industries today and in future. Ryanair is a UK-based company followed the structure of successful Sourthwest Airlines located in the USA. An industry with this kind of rapid change presents several challenges for companies like Ryanair, namely production costs, and monopolies. Production...

Best Market Opportunity for Tata Nano

Introduction In today’s world, car is the most important element in human life. It is not only important but also being a part of the world’s essential instruments. From these cars, Tata Group is a popular car manufacturing company in India and also imported to other countries besides India. In...

Entrepreneurship. Running a Small Business

Running a business with enough sense and purpose can guarantee a person lifetime success. You don’t have to be lucky, clever, or have star qualities; instead, if you can get a few things right, then you can be sure to succeed in business. It is important to point out that,...

Mahindra and Mahindra Limited’s Company Analysis

Executive Summary Mahindra is an Indian multinational corporation that manufactures automobiles and farm equipment. This company has established subsidiaries in China and the United States as a tactic to reach overseas markets. Mahindra leverages technology development in these foreign nations to manufacture its vehicles and tractors and sell them to...

Romania: Market Entry Recommendation Report

Executive Summary This report focuses on an analysis of the macro-environmental situation in the Romanian market. The findings were obtained by utilizing the PEST and SWOT analysis tools, as well as Geert Hofstede’s paradigm of cultural dimensions, to investigate political, economic, social, technological, and cultural factors. It was found that...

Talent Management Strategies of Marks and Spencer

Introduction Talent management is an essential tool that can contribute to an organization’s success by enhancing performance, innovation, and employee motivation. This practice is especially valuable for large firms working in highly competitive business environments. Marks and Spenser (M&S) is an international retail company based in London, United Kingdom. Over...

Efficiency and Effectiveness as Management Concepts

Management is one of the possible ways of how any kind of work should be organized. Management is all about coordination and the possibility of overseeing the activities different people should complete efficiently and effectively. The concepts of efficiency and effectiveness are closely connected and should be balanced in the...

Caribou Coffee House’s Strategy for Competitive Edge

Introduction Caribou coffee company started as a coffee shop located in Minnesota to a current publicly-traded company on the NASDAQ. It was the second-largest owned coffeehouse in the united states of America in 2007 with several coffee houses in operation. Through its resources and capabilities, it has been able to...

Rockstar Energy Drink Marketing Research

Psychological factors According to Talloo (205), an individual’s purchasing decision is influenced by a number of psychological factors such as beliefs and attitudes, motivation, and perception. Another psychological element relates to the consumers’ tastes and preferences (Schroder 56). Additionally, the decision to purchase the energy drink is also influenced by...

Sales Process Flowchart and Its Analysis

Introduction A flowchart is a diagram representing a process by detailing the sequence of steps that are necessary to create a desired output. This graphical presentation uses symbols to connect one event to others by showing different outcomes at particular stages. Flowcharts can be used to analyze any process that...

Howard Schultz’s Servant Leadership at Starbucks

Howard Schultz’s managerial style at Starbucks is admired and analyzed by many scholars. As the corporation’s chief executive officer (CEO), he applied servant leadership efficiently in order to empower his followers. This practice resulted in a positive culture that continues to drive the company’s performance. The presented discussion uses a...

Ford Motors Company: Corporate Governance

Introduction The issue of governance has been proved to be of paramount importance for organisations that wish to remain competitive in the ever-changing market. Organisations have to embrace it in an effort of attaining their goals and objectives. Corporate governance is an important part of any organisation. Many definitions have...

Leadership, Management and Change

Introduction Change will is always an ongoing process (Goleman 2002). Organizational leaders should embrace new roles and ideas in an attempt to create better structures that can deliver the best results. My dream is to become a successful organizational leader. A proper understanding of the major processes of organizational change...

Blockbuster Company Supply Chain Strategy

Creating a strong supply chain is the first step toward improving the performance rates of a company. A well-designed supply chain allows improving the firm’s overall performance by enhancing the cooperation between its departments and providing opportunities for timely deliveries and, therefore, an increase in customer satisfaction rates. By deploying...

Strategic, Tactical, and Operational Plans in Management

Strategic Plans It is crucial to mention that a strategic, tactical, and operational plan differ in specificity and management. Accordingly, the strategic plan includes the development of the general strategy of the organization and distributing funds at lower levels to implement it (Clack & Woeppel, 2018). Moreover, strategic goals are...

Customer Relationship Management at Southwest Airlines

Introduction The modern airline industry is a highly competitive business environment that requires maximum process optimization, efficient implementation of cutting-edge technologies, and new management and operational strategies. Southwest Airlines is among the companies that employ efficient modern techniques and technological solutions to enhance their public image and significantly increase client...

The Disaronno Originale Brand’s History and Culture

Introduction For my research, I chose a unique product that enthralls connoisseurs of alcoholic beverages worldwide. Disaronno Originale is a famous Italian liqueur that is famous for its unparalleled almond nut flavor. It has quickly gained popularity worldwide due to its bitter and moderately tart taste, a distinctive feature among...

The BrewDog Company’s Competitive Positioning

Introduction The given paper will primarily focus on the company called BrewDog by using it as an example to demonstrate the evolution of the competitive positioning view. Competitive advantage is of key interest to companies and firms, and many schools of thought were developed to identify the best strategies to...

Tesla in China: Assessing the Electric Vehicles Industry

Introduction: Tesla Tesla Tesla’s fundamental mission is to hasten the world’s shift to renewable energy. In 2021, the global portfolio of Tesla automobiles, power storage, and solar panels will assist the company’s consumers avoid 8.4 million metric tons of CO2e emissions (Tesla Impact Report, 2021). Dai and Zhang (2022) state...

Strategic Analysis of the Disney Corporation

The Disney Corporation is one of the leaders in the entertainment industry. It generated a stable annual income, which comprised around $67B in 2021. The company’s internal analysis shows it has numerous strengths, such as streaming services, recent acquisitions, and unique value. Moreover, its core competencies include a focus on...

Nestlé’s Costing System and Financial Statements Improvement

Cost assessment is crucial for a wide variety of purposes, as it helps to determine the profitability of products and create an optimal product mix. According to Savić et al. (2019), selecting the correct costing systems is crucial to estimate the profitability of a product correctly, as it may affect...

Apple Inc.’s Environment Analysis and Expansion Possibility

Introduction Apple Inc. is a multinational brand that has worldwide presence. The company manages to satisfy consumers’ needs with innovative products and excellent services, which is evident from clients’ loyalty and persistent interest in Apple’s production. Apple can access markets and consumers that smaller brands cannot, ultimately facilitating brand recognition...

Digital Marketing in Tourism and Hospitality

Introduction The advent of information technology has opened new avenues for business enterprises to reach out to their target audiences. Today, digital marketing has become part of every business firm, regardless of the industry. The predominant importance played by digital marketing has a direct impact on how businesses operate. With...

The Ethical Considerations of the Rana Plaza Collapse

Introduction Fast fashion creates a massive demand for clothing, putting pressure on the factory workers at the bottom of the supply chain. The owners of the factories force workers to work in rather bad conditions and sacrifice their liberties and time with their families. The cost paid for such sacrifices...

Magnolia Brands: The Case Study

The Impact of the Components of the External Environment on Magnolia Brands’ Ability to Realize their Vision Generally, the aspects external environment has the ability to influence the Magnolia brand. For instance, competition from other businesses in the sector might make Magnolia lose customers. In addition, the political stability in...

The Pauls Brand’s Marketing Intelligence

Introduction Pauls is one of the leading milk brands in the Australian market. Presently, it remains an acceptable product because it delivers numerous benefits to the consumer. In terms of background, the brand name emerged in 1923 when a firm by the same name introduced it into the market. Other...

Organizational Vision and Mission Statement

Introduction An organization’s expression of its vision and mission is essential to its overall structure. A vision statement for a corporation lays out its goals and objectives for the foreseeable future (Carpenter et al., 2009). It gives an indication of the path that the company intends to take in the...

The Walt Disney Company: Strategic Analysis

Introduction The role of strategic management consists of three separate acts. They are developing, implementing, and evaluating cross-functional choices that allow a company to accomplish its goals. In a world as dynamic of modernity, strategic management is essential for businesses seeking success. With globalization at an all-time high, strategic management...

Comprehensive Marketing Plan for St. Jude’s Children’s Research Hospital

Executive Summary The comprehensive market plan for St. Jude’s Children’s Research Hospital entails several strategies to achieve the set targets. Marketing plans require an analysis of the current marketing situation, SWOT analysis, and planning for the marketing strategy with consideration of the campaign expenses. A comprehensive marketing plan must ensure...

Analytical Case Study of Rio Tinto Mining Industry

The Rio Tinto Group is an Anglo-Australian international organization that is the world’s fastest-growing metal and mining firm, and it produces iron ore, copper, precious metals, gold, and plutonium. It is second only to BHP in terms of production volume. In 1873, an international business association purchased the Rio Tinto...

The Amazon Company’s Ethics in Advertising

Introduction Maintaining an ethical decision-making framework in the realm of skyrocketing competition rates and increasingly challenging sociopolitical and socioeconomic setting is a highly complicated task. Moreover, with the rise in the importance of information management as the main tool for predicting customer behaviors and market changes, a range of companies...

Errors in Business Correspondence

Introduction At present, it is impossible to imagine the activities of an organization without business correspondence – a written form of communication. It is business correspondence that contributes to the establishment of strong partnerships and allows one to resolve various issues remotely. A well-written business letter testifies to the high...

Status of Body Shop and Technology Used in Cosmetics Sector Marketing

Abstract Marketing is a major determinant of whether or not a company will survive the turbulent market. Most definitions attribute marketing to the processes involved in value creation for consumers. Marketing strategy involves planning, implementing, and monitoring marketing activities to deliver company objectives. This paper explores the Body Shop’s current...

Coca-Cola Company’s International Financial Management

Introduction International Financial Management (IFM) is an integral part of any company that has positioned its operations on the global market (Madura, 2020). This may explain why Coca-Cola is interested in the concept of the IFM to manage international finances and maximize shareholder wealth. Furthermore, the idea is of value...

Crisis at ChassisCo’s Athens Plant

Causes ChassisCo was Toyota’s suspension cradle supplier and they worked successfully in two projects until 2004. After successful launches of Suprima in 1997 and Responsa in 1999, Toyota decided to engage the company with another project, Suprima 2003. However, this project did not achieve expected success as it registered poor...

Tesco Plc.’s Financial Analysis for Investors

Introduction The global retail industry is one of the most vital sectors in the world, providing various categories of goods to consumers. Tesco is a multinational company operating in the United Kingdom managing multiple groceries and general merchandise. Established in 1919, this corporation’s shares have been listed in the London...

Adidas Strategic Assessment in Germany

Introduction Background Adidas’ founder, Adi Dassler, became passionate about providing athletes with quality apparel to improve their performance. He made the first pair of shoes in 1920 but registered a company four years later in a small town in Germany known as Bavaria. In 1949, Adi Dassler registered a new...

SpaceX Company’s Procurement Strategy

The industry of space exploration in the U.S. has always been dominated by NASA, the government agency responsible for operating in the sphere of aeronautics, yet, the emergence of SpaceX changed the status quo. The company, led by entrepreneur Elon Musk has proved over a short period of time that...

The Impact of COVID-19 on Honda

Summary Despite being a large international company, Honda has incurred the negative consequences of the world pandemic to a large extent. First of all, the demand for cars has considerably decreased. Business Today reports: “Japan’s No. 3 automaker expects profit to sink to 200 billion yen ($1.89 billion) in the...

Personal Statement: Becoming a Firefighter

Watching my acquaintances, friends, and family members, I noticed that finding a business that you want to do is challenging, and unloved work overshadows your whole life. For this reason, I believe that I am incredibly lucky – although I am only 19, I know what I want to do....

The Concept of Organizational Behavior

Introduction The concept of organizational behavior has been studied for several decades as theorists try to establish the link between individual behaviors and the performance of corporations. The concept was introduced in 1966 by Jim Naylor and George Briggs when they published Organizational Behavior and Human Decision Processes. Their publication...

The Impact of Industrialization

Industrialization is a significant process that had a crucial impact on the development of society for several centuries. These modifications are associated with the implementation of new technologies. Their primary purpose is to increase the level of productivity in the manufacturing and distribution of goods. It is important to mention...

The Leadership Theories: Pros and Cons

Introduction The ongoing debate around the issue of whether leaders’ skills and traits are innate or acquired has been at the center of experts’ discussion. However, research suggests that although individuals might be born with a set of personal characteristics contributing to their leadership potential, one can learn and develop...

Nestle’s Supply Chain Management Improvement

Introduction The current economic environment is challenged by limitations in sourcing, production, and distribution because of the COVID-19 pandemic. This means that organizations, especially multinational companies that operate worldwide, have reliable supply chain management strategies and practices that will allow dealing with a complicated situation. Strategies implemented by companies that...

General Motors Operations Analysis

Introduction General Motors (GM) is a symbol of the American automotive industry and culture. It is known for an exceptional quality of manufactured automobiles as well as a high level of competitiveness and significant impact on both national and global vehicle markets. GM was founded in 1908. Since then, it...

Change-Oriented Leadership: Transformational and Charismatic Leaders

Introduction Travis Kalanick is a founder and CEO of Uber, which is considered one of the most successful startups in the recent times. Many have criticized his leadership style, as a lot of employees have left the company due to the internal climate. Kalanick can be described as the transactional...

Wal-Mart’s Compensation Strategy: Analysis and Recommendations

Summary of the Company Situation Compensation for workers is an important aspect of business because it partly determines the amount of money that is utilized for expenditure. The business management is aimed at acquiring the least costly compensation scheme possible to keep at minimum the company expenditure. At the same...

Consumer Behavior: Internal and External Factors

Introduction Consumer behavior can be defined as the analysis of how, what, when, and why individuals purchase certain commodities and leave out others. The analysis tries to comprehend what drives the making of decisions by consumers either as an individual or as a group. It further attempts to evaluate what...

Hawthorne Experiments – Elton Mayo With Roethlisberger and Dickson

This paper discusses the Hawthorne experiments; a brief description of the background of these studies is also given. It describes the social and environmental effects of the time that were observed on these theories. The relevance of these theories to the present time is also discussed. The various drawbacks and...

Ford Motor Company: The Human Resource Strategies, Policies and Practices

Abstract The Ford Motor Company is the world’s fourth-largest automaker based in America after Toyota of Japan, General Motors of the U.S, and Volkswagen of Germany. It is involved in the large-scale manufacturing of cars and trucks as well as the mass management of the workforce. They have staff in...

Quality Management in SPA and Wellness Industry

Introduction The market of spa services, as a form of development of the beauty and health industry, has emerged in the world in a concise period. Due to the national peculiarity, to arrange everything in its way, our SPA turned out to be different from the “pure blood” counterparts –...

Management and Leadership in the Hospitality Industry

Executive Summary This paper aims to evaluate the validity of leveraging competencies of leadership and management in an attempt to achieve competitive advantage. The definition of management implies the need to create tasks for employees and control their implementation, mainly supervising the personnel. Although various authors examined in this paper...