Company Overview Business Overview Delta Air Lines Inc. provides air transportation services both in the US and internationally, operating in two segments: Airline and Refinery. The company’s key locations are situated in core hubs, including Atlanta, Minneapolis-St. Paul, Detroit, and Salt Lake City. As for the international networks, Delta Air...
Topic: Airlines
Words: 2673
Pages: 10
The case compiled by McShane and Neale (2021) introduces the issue of poor team management caused by internal conflicts in Arctic Mining Consultants, a firm involved in mining activities. Given the current challenges, Tom Parker, as a field technician and coordinator, should do everything possible to create an environment of...
Topic: Management
Words: 278
Pages: 1
Internalization is the process of businesses entering international markets. It is a crucial strategy for companies that strive to increase their influence and revenue globally. Different companies consider various internalization models to reach the highest degree of sustainability in different cultures and industries. Several internationalization theories explain the process, but...
Topic: International Marketing
Words: 730
Pages: 2
Executive Summary Vinted is a Lithuanian second-hand clothing retail platform with a presence across Europe as well as in the United States and Canada. It has expanded dramatically throughout 2020, due in large part to the suitability of its business model to the COVID-19 situation. The company is currently working...
Topic: Brand
Words: 1902
Pages: 6
Introduction Tehindo is a leading producer and marketer of tea products. Goteh is currently presenting more sales and profits. Fteh is primarily marketed through modern chains and it remains less competitive. Supply chains for this product are complicated and unsustainable. The company is keen to make a final decision regarding...
Topic: Business
Words: 1297
Pages: 5
Dyson Limited is an enterprise that specializes in technology-related services and products. In 1978, James Dyson, the founder of the company, was inspired to develop efficient and reliable vacuum cleaners after using one which proved to be ineffective after a short period. However, it was not until 1991 that he...
Topic: Business
Words: 335
Pages: 1
Introduction Coca-Cola Company is the leader in the market for soft drinks. It was founded in 1886 and became a manufacturer of iconic glass and other products (“Our company,” n.d.). To examine its current situation, SWOT analysis can be applied. It is a strategic tool for identifying strengths, weaknesses, opportunities,...
Topic: Coca Cola
Words: 330
Pages: 2
For the restaurant industry, training, motivation, and performance of employees play a crucial part in the success of a business. This notion indicates the need for extensive attention to the initial steps taken by new hires, as their actions can have an immediate impact on an establishment. This essay aims...
Topic: Restaurant
Words: 622
Pages: 2
Dick’s Sporting Goods is one of the best performing firms in the sportswear and sports equipment industry. The firm has a well-diversified portfolio that has enabled them to succeed in the global market. Dick’s Sporting Goods can attribute its success to an effective SWOT analysis of the market, which enables...
Topic: Business
Words: 327
Pages: 1
Companies that manufacture food utilize various appeals to reach out to the public and promote their products. The goal of food advertisements is to convince people of different age groups, gender, and culture to purchase a food product. Furthermore, promotions play a significant role in convincing people to choose a...
Topic: Advertising
Words: 564
Pages: 2
Introduction A firm’s international business environment, commonly abbreviated as IBE, is a crucial multidimensional component of multinational corporations. It encompasses four major aspects: the socio-cultural, geographic, economic, technological, political environment of a company. According to Grgić (2020), the global business environment allows companies to expand their operations and increase their...
Topic: Coca Cola
Words: 3005
Pages: 10
Introduction Bank of America’s (hitherto will be referred as BOA) management governance design facilitates it to administer all chief features of their business through review and planning process that involve risk, strategic, associate, customer and financial planning. BOA is able to enhance its profitability by administering risks on its client’s...
Topic: Banking
Words: 3965
Pages: 14
Marketing Campaign Concept The concept of a marketing campaign for Oral-B electric brushes is to expand the number of buyers by reaching people interested in innovative technologies that can improve their daily life. The product will be presented as innovative rather than health supportive. The target audience contains middle or...
Topic: Marketing
Words: 314
Pages: 1
Introduction Business ownership is an inviting opportunity for everyone as its benefits attract people towards financial and personal freedom. Among other factors, it offers the absence of the top management, engagement with different people, and schedule flexibility. In this essay, the thorough description of setting up a small business will...
Topic: Entrepreneurship
Words: 653
Pages: 2
The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...
Topic: Business
Words: 391
Pages: 1
Pretentious diction and dying metaphors While writing an essay, one needs to be conscious about mainly four topics: they are dying metaphors, operators or verbal false limbs, pretentious diction, and meaningless words. If anyone wants to complete an essay without making any nonsense, they must be aware of these topics....
Topic: Communication
Words: 378
Pages: 2
This paper discusses the Hawthorne experiments; a brief description of the background of these studies is also given. It describes the social and environmental effects of the time that were observed on these theories. The relevance of these theories to the present time is also discussed. The various drawbacks and...
Topic: Experiment
Words: 1092
Pages: 4
Introduction Human Resource Management is deeply concerned with the recruitment and selection process. HRM theories spotlight is on the techniques of recruitment and selection and draws attention to the advantages of broad-spectrum assessments, interviews, and psychometric inspections within the employee selection procedures. The recruitment process could provide insights into how...
Topic: Management
Words: 2212
Pages: 8
Shell Strategy Analysis: Introduction Royal Dutch Shell, or Shell, has established quite a presence in the global market after it captured one of the top spots in the oil and gas industry. Currently known for producing liquefied natural gas (LNG) as its main product, the company has secured its place...
Topic: Strategic Analysis
Words: 2818
Pages: 10
This essay analyzes the HR strategy of Amazon. It’s focused on Amazon HR strategy practices and issues associated with them. It also studies aspects of Amazon human resources strategy, such as recruitment and retention rates. Introduction Being one of the largest and most successful companies in the world, Amazon.com constantly...
Topic: Amazon
Words: 1398
Pages: 5
What kinds of factors (external or internal) would influence consumers’ store choice? Internal factors (Khanlari, 2015) will possibly influence consumers’ store choice more than external factors in this case. Their openness to experience (a part of the five-factor model) will have an impact on whether they are ready to use...
Topic: McDonald's
Words: 385
Pages: 1
Introduction Caribou coffee company started as a coffee shop located in Minnesota to a current publicly-traded company on the NASDAQ. It was the second-largest owned coffeehouse in the united states of America in 2007 with several coffee houses in operation. Through its resources and capabilities, it has been able to...
Topic: Business
Words: 2786
Pages: 10
Executive Summary For companies to stay at the peak of their performance and to make their competitors struggle, retaining motivated employees who have positive attitudes is essential. High rates of employee turnover usually lead to additional expenses while also contributing to lowering the morale of those workers who are retained....
Topic: Employee Motivation
Words: 2481
Pages: 9
Abstract Abu Dhabi National Oil Company (ADNOC) has gained the reputation of one of the most successful companies in the UAE. The firm has been operating in the realm of the oil and gas industry, which is currently one of the most profitable industries in the global economic realm. ADNOC...
Topic: Challenges
Words: 3933
Pages: 15
Introduction EasyJet Airline Company Limited is an airline that is part of a large holding EasyGroup. This British company, which has existed since 1995, at present is one of the largest and most influential corporations in the airline industry in the category of low-cost flights (Anderson 2014). EasyJet serves both...
Topic: Business
Words: 2181
Pages: 8
This sample paper focuses on the marketing concept of Nike. Here, you’ll find Nike’s marketing principles and concepts, branding, organizational culture, and other information that might be useful for your essay writing. Nike is an American multinational corporation founded in 1964 as Blue Ribbon Sports and later changed its name...
Topic: Marketing
Words: 3011
Pages: 11
Introduction Work ethics involve values instilled in the workplace based on diligence and hard work of both the employees and the management (Brown, 2005). They include the beliefs in moral obligations with regard to procedures and outcomes. Attributes of work ethics include factors that define reliability at the workplace, pursuing...
Topic: Business
Words: 1383
Pages: 6
Basic information The Procter & Gamble Company is one of the world’s leading manufacturers/retailers of the ‘fast-moving consumer goods’ FMCG, which primarily specializes in personal and household care. As of 2014, the number of the Company’s manufacturing facilities in the U.S. accounted for thirty-three, with the number of such facilities...
Topic: Procter & Gamble
Words: 1127
Pages: 5
What problem happened in Toyota? How was it solved? This essay provides answers to questions regarding Toyota problems and solutions, such as a recall. Introduction How can a company that has been calling the shots in the automobile market succumb to problems and criticism brought about by mistakes that could...
Topic: Toyota
Words: 3923
Pages: 15
The success of any organization depends on the nature of management practices it adopts. It is never an easy task to meet all workers’ needs or desires; however if a management team formulates correct policies or strategies of management, then likelihoods of success are high. All management practices should fall,l...
Topic: Management
Words: 1613
Pages: 6
Executive Summary The marketing management of Airbnb was looked at in this case study. The organization has used the marketing mix to attract potential customers through a value-based pricing strategy, targeted segmentation, and advertising and promotion. In addition, Airbnb has customized its marketing strategies using a data-driven approach, built a...
Topic: Business
Words: 1161
Pages: 5
Analysis of the BMW/MINI Supply Chain A manufacturer of automobiles, motorcycles, and engines, BMW/MINI (Bayerische Motoren Werke AG) was a German company first introduced to the market in 1916. The company has been transformed into a globally recognized brand thanks to its core products, BMW/MINI, MINI, and Rolls-Royce (Hazlehurst, 2021)....
Topic: Business
Words: 1739
Pages: 5
Introduction Wirecard was a German payment processing company that was once worth billions of dollars. In 2020, it was revealed that the company had been involved in a massive accounting fraud that had inflated its profits and assets (Mock, 2021). The company had altered its financial statements to show higher...
Topic: Business
Words: 1083
Pages: 4
Management practices are essential in a business since they provide the way forward for the company to grow from the local level and traverse international borders. A business must have different plans to attain a good reputation and improve product consumption by the international community. The management must bring together...
Topic: Business
Words: 1366
Pages: 4
Executive Summary This business report analyzes and rates Tesla in comparison to its rivals in the auto industry, as well as its business model, tactics, culture, available resources, and other vital aspects. With the help of SWOT analysis, it became evident what strengths, weaknesses, opportunities, and threats are now in...
Topic: Tesla
Words: 3397
Pages: 12
Abstract Many businesses hierarchically organize themselves, with the executive management at the top and subordinates below them. Nonetheless, hospitality companies fare better when their organizational structure is flat and employ no middle managers or supervisors. Flat organizational structures are characterized by increased flexibility in disseminating information throughout the workforce, leading...
Topic: Organizational Structure
Words: 1759
Pages: 6
The usage of social broadcasting sites such as Facebook, Twitter, Instagram, and Reddit to sell company services and goods is known as social media marketing. The company salespeople use the platforms to communicate with loyal and potential consumers to establish corporate culture, tone, and vision. Social media sales promotion is...
Topic: Marketing
Words: 2186
Pages: 7
Introduction Some conditions offer different companies the advantages of manufacturing goods and services at relatively low prices for their customers. Strategic advantages allow companies to generate more revenue in a competitive environment (Lestari et al. 365). The rationale is that they are positioned to provide their clients with goods and...
Topic: Business
Words: 2012
Pages: 7
Company & Business Description Company Purpose Zappos will seek to create value for its target market, such as young and adult fashion lovers with medium income levels in the U.S. and abroad, by offering a wide selection of clothing and home product categories online. The pride of place will be...
Topic: Business Strategy
Words: 1268
Pages: 6
Introduction Bed Bath & Beyond (BBBY) is a retail chain operating in the US, Canada, and Mexico. The main products that the company sells are furniture and other household goods. Over the past few years, BBBY has been gradually losing its profitability, which could result in the company’s final bankruptcy....
Topic: Business
Words: 1173
Pages: 4
Introduction Before proceeding directly to the assignment performance, it is required to identify the essence of fundamental conceptions. Primarily, internal environment analysis is an overview of a wide range of elements of a company, its activities, mission, and leadership. Consequently, the value-adding strategies mean the formation of the working environment...
Topic: Marketing
Words: 827
Pages: 3
Introduction Mass customization is modifying and making products available on the market to fit a specific customer’s requirements. It refers to a marketing and manufacturing strategy that combines the adaptability and individualization of products created to order with the lower per-item costs typical of mass production. Mass customization can be...
Topic: Business
Words: 1914
Pages: 9
Introduction The role of strategic management consists of three separate acts. They are developing, implementing, and evaluating cross-functional choices that allow a company to accomplish its goals. In a world as dynamic of modernity, strategic management is essential for businesses seeking success. With globalization at an all-time high, strategic management...
Topic: Disney
Words: 3687
Pages: 13
The Coca-Cola Company is a multinational company with its headquarters in Atlanta, Georgia, in the United States. Founded in 1892 by Asa Griggs Candler, the corporation operates within the carbonated soft drinks (CSD) and beverage sector while serving billions of customers across the globe. The company brand positioning has transformed...
Topic: Coca Cola
Words: 2255
Pages: 7
Introduction Modern HR managers believe that their work was successful if competitors began to poach employees from their company. It means that they managed to develop the skills of their employees to the extent that it is noticeable to others, including competitors. Strategic HR management is based on market knowledge...
Topic: Management
Words: 1960
Pages: 7
Introduction In modern times, the field of tourism continues to develop and improve actively. Moreover, the number of trips over long distances is significantly growing, leading to the increased popularity of air travel. One of the companies providing such a service is Emirates, founded in 1985. Despite its short existence,...
Topic: Airlines
Words: 2778
Pages: 10
The population of each area, independent of its size, has various needs and purchasing power. Accordingly, it is essential that products and services be available within a locality that will satisfy the public’s requirements. Therefore, if products are necessary for the citizens, people will have a demand for them, which...
Topic: Business
Words: 867
Pages: 3
Introduction The Walt Disney Company (TWDC), or simply Disney, is a multinational entertainment and mass media conglomerate that was established in Los Angeles in 1923. According to the company’s website, TWDC seeks to entertain, inspire, and impact people through the power of stories (The Walt Disney Company, n.d.). At the...
Topic: Balanced Scorecard
Words: 897
Pages: 3
Introduction Organizations have distinct cultures that evolve based on combinations of multiple factors. Starbucks is a company with a unique system of processes that have formed in response to several issues. After being founded in 1971, the corporation went public in 1992 as it completed its initial public offering (IPO)...
Topic: Corporation
Words: 935
Pages: 3
Background The Lego Group is a Danish toy producer best known for its Lego brand of interlocking plastic brick toys. The corporation was established in 1932 and is headquartered in Bilund, Denmark. As of 2018, it employed more than 19,000 people (Zou, 2022). Lego sets are essentially toys that can...
Topic: LEGO
Words: 927
Pages: 3
Introduction The firm’s current marketing goals are to meet the needs of the target audience and improve products through innovation and technology to improve competitive advantages. In order to implement these tasks, Adidas needs to perform such objectives as the introduction of the best production and storage strategies, the development...
Topic: Adidas
Words: 2527
Pages: 9
This essay aims to examine the impacts of the Armed Forces leadership principles on military expertise, knowledge, and service competence. Leadership lays the foundation for professionalism in the military by underpinning the service values such as duty integrity, respect, and selfless service. Every military officer is a leader with a...
Topic: Army
Words: 867
Pages: 3
Attributes Classification of Attributes Watching movies, series, and TV shows Experience Size of content Search Usability Experience Mobile, laptop, and TV streaming Search Research Amenities Search Watch lists and recommendations Experience Customer Service Credence Competitive prices Search Quality of content Experience Scope of choice Search Competitive positioning implies the correct...
Topic: Netflix
Words: 912
Pages: 3
Introduction Representatives of modern business face challenges in decision-making, which is associated with constant changes in the world. In such conditions, it is essential to monitor the marketing environment to predict demand (Bhasin, 2018; Zhang & Watson IV, 2020). The environment includes micro and macro levels, and the latter embraces...
Topic: Marketing
Words: 968
Pages: 3
Introduction Kent Chemical is a multinational company headquartered in Kent city in the U.S. state of Ohio. The company started as a producer of rubber and later shifted operations to producing plastic additives and chemicals (Bartlett & Winig, 2012). Due to the expansion of Kent’s overseas businesses, Kent’s operations shifted...
Topic: Challenges
Words: 1986
Pages: 7
Introduction Companies competing in the free-market economy are always risking facing bankruptcy and subsequent closing. Over the past two decades, in the United States alone, more than half a million businesses have been forced to file for bankruptcy (Statista Research, 2021). Some of them were internationally recognized brands, while others,...
Topic: Business
Words: 1144
Pages: 4
The balance sheet is one of the four core financial statements used to report the company’s financial information. The three primary characteristics documented in the balance sheet are assets, liabilities, and shareholder equity (“The four core financial statements,” n.d.). The former refers to cash, inventories, land, equipment, and other purchases...
Topic: Accountancy
Words: 532
Pages: 2
Bart’s recommendation on ethics is that leadership in every organization has to define its organizational orientation that precisely details acceptable and unacceptable behavior terms. At Starbucks, the company’s ethics and compliance board has developed and distributes ethics awareness materials comprising its business conduct standards. The conduct allows for ethics training...
Topic: Culture
Words: 311
Pages: 1
Executive Summary This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement. This Consulting Report is addressed to the CEO of Emirates Airlines and reflects the client’s needs to find the best marketing solutions. The report contains an introduction that describes the...
Topic: Airlines
Words: 2982
Pages: 11
Introduction Estée Lauder is an American beauty company that operates worldwide, selling its products via a variety of channels. Founded in 1946 by the eponymous beautician, it focuses on premium products that use high-quality ingredients and deliver superior results at an appropriate price. It produces skincare, makeup, perfume, and hair...
Topic: Marketing
Words: 4590
Pages: 18
Introduction Transportation is defined primarily as the activity of (or the system geared for) moving load (things or people) form point of origin to destination. Thus, when transportation service meets a need by moving load, then an economic demand is satisfied. While the logistics management, comes in to provide classified...
Topic: Management
Words: 3451
Pages: 13
Introduction Communication is a very essential tool for the success of all business types. Success in this perspective can be identified by the achievements of the business which depend on the relationship between the management and the employees. It is also important to maintain high-quality relations with customers for the...
Topic: Communication
Words: 3318
Pages: 12
Key Definitions Marketing communications are one of the critical competitive business tools that encourage consumers to choose a specific company. Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels. Integrated Marketing Communications (IMC) is a concept of...
Topic: Marketing
Words: 1100
Pages: 4
Corporate social responsibility (CSR) is one of the most fundamental subjects in contemporary business. The idea that any company holds an obligation towards humanity to maximize its positive effects on society while minimizing negatives has become even more critical in recent years, with public debate becoming more active (Bateman, 2017)....
Topic: BMW
Words: 844
Pages: 3
Introduction Travis Kalanick is a founder and CEO of Uber, which is considered one of the most successful startups in the recent times. Many have criticized his leadership style, as a lot of employees have left the company due to the internal climate. Kalanick can be described as the transactional...
Topic: Leadership
Words: 917
Pages: 3
Introduction Globalisation has made cross-border investing more attractive and profitable but just as risky. The extent of this risk is highly dependent on the quality of corporate governance in the country where an international investor intends to do business. Corporate governance is defined as the organisational structure in the modern...
Topic: Business
Words: 2622
Pages: 10
Introduction Automobile industry is an industry that plans, designs manufactures and markets automobile models. Automobile industry is one of major lucrative industries contributing much on growth of economies around the world. In everyday life we travel to our workplace, homes or from one country to other using automobiles. The industry...
Topic: Vehicles
Words: 2442
Pages: 8
One essential human resources management task is to make sure the organization is properly staffed. It means that the organization should take into account diversity management principles and cultural changes, equal employment opportunities laws, and discrimination laws. When done effectively, the staffing, recruitment and selection process provides a flow of...
Topic: HR
Words: 2745
Pages: 10
Adidas vs. Nike Social Media Accounts: Essay Introduction In the modern world, communication channels are developing rapidly, expanding Internet communications, which allow companies to interact with potential consumers, distribute content quickly, and deliver more accurate and relevant information, implementing advertising and PR tasks. One of the most actively developing methods...
Topic: Adidas
Words: 5388
Pages: 20
Introduction During the Industrial Age, the labor sector in the U.S. market faced a lot of challenges which led to its revamping. Most of the people then were farmers, and with the introduction of machinery, many abandoned the rural areas and moved to the urban region. However, the labor market...
Topic: Monopoly
Words: 936
Pages: 3
Tesco Tesco has rated the third-biggest grocery store in the world (based on revenue collection); coming second to Wal-Mart and Carrefour (Corporate Watch UK 2004). However, with regards to profitability, the company only comes second to Wal-Mart when it is compared to companies dealing in its line of business (Corporate...
Topic: Tesco
Words: 3961
Pages: 14
Executive Summary This study presents a market exploration structure known as the PESTEL analysis model. At the back of the continued pace of aviation technology, drones have become important tools in almost every industry. The study examines various PESTEL factors with a view of seeking the best strategic marketing plan...
Topic: Technology
Words: 2353
Pages: 8
Managing Organizational Change Change is an ever-present feature that has become a constant in organizational life. This is because change is inevitable for companies that wish to stay competitive and profitable in a shifting environment. However, in employees, organizational change often induces fear and resistance which can have serious damaging...
Topic: Management
Words: 1962
Pages: 7
Intro to Coca-Cola Distribution Centers Interested in learning more about the world of Coca Cola distribution centers? We have prepared an excellent study for you on this complex process. You’ll find out what path your favorite drink takes to get to your supermarket on the shelf. We have considered all...
Topic: Coca Cola
Words: 3662
Pages: 13
Introduction Information and technology are resources that are used by businesses that are trying to improve their performance and gain competitive advantage (Chaffey & White 2010). Among the key benefits of the IT usage is the increased efficiency of the business processes, the reduction of costs, and the availability of...
Topic: Business
Words: 2753
Pages: 11
Abstract Boeing remains one of the leading innovators and marketers of superior aircraft in the global aviation industry. The Boeing 787 Dreamliner is a superior aircraft that has attracted the attention of many corporate clients. The proposed marketing plan entails the use of competition to dictate prices for the aircraft....
Topic: Boeing
Words: 1650
Pages: 6
Introduction Strategies refer to plans that detail the necessary actions for achieving an overall aim. In business, strategies entail measures, which firms put in place to gain a competitive advantage in their lines of operation (Hitt, Ireland & Hoskisson 2013). On the other hand, organizations’ human resource strategies focus on...
Topic: Business Strategy
Words: 1434
Pages: 6
Analysis of Graduate Employability Skills The concept of employability In theory and practice, the concept of employability has been explained by many authors by creating a connection with policy formulation of a country that provides the direction for increasing productivity, creating a flexible workforce, and increasing the employment levels (Clarke...
Topic: Business
Words: 2475
Pages: 9
Our sample essay will focus on Toyota and Mercedes’ competitive advantage and marketing strategy case study. Introduction This paper will compare two companies, namely, Toyota and Mercedes, which are among the world’s best automobile manufacturers and sellers. The goal is to examine their competitive priorities and operations strategies. The paper...
Topic: Toyota
Words: 2035
Pages: 8
Customer Need and Industry Trends Food truck business has high chances of becoming popular because food industry is one of the kinds of businesses that never go out of fashion. This business is designed to fulfill the customers’ need for food. The customers targeted by the food truck are hard...
Topic: Food
Words: 1673
Pages: 7
The market mix is described as the combination of the four main elements of marketing, which are the product, price, promotion, and place to meet a certain market need. The market mix model is usually used as a tool by many companies to define their marketing strategy to attempt and...
Topic: Marketing
Words: 1164
Pages: 5
Creativity, Innovation, and Intrapreneurship Creativity is defined as the mental ability to create or imagine new and meaningful ideas. On the other hand, innovation is the process of transforming creativity into products and services for the real world (Jones 366). There is a significant link between the two concepts. For...
Topic: Conflict
Words: 654
Pages: 3
Abstract Statement of Purpose The goal of this research paper is to identify the problems in the organizational behavior (OB) standards accepted at Enron, as well as to locate the connection between the financial fraud that led to the company’s untimely demise and the flaws in the company’s OB standards,...
Topic: Enron
Words: 3063
Pages: 12
The Business Activities Walmart is a large-scale company that sells various products at locations in many regions of the world. The organization’s headquarters is located in Bentonville, Arkansas, in the United States. The Walmart chain of stores is one of the world’s largest in retail outlets and e-commerce. Thus, competent...
Topic: Business
Words: 2582
Pages: 10
Introduction Whether an individual is starting a career as an intern or a competent professional, office etiquette plays a vital role in their daily lives. Success Peoples (2021) asserts that etiquette sets rules that establish appropriate manners while highlighting avoidable conduct by workers. This paper looks at professionalism, punctuality, technology...
Topic: Challenges
Words: 395
Pages: 1
Abstract While the implementation of profit-generating initiatives is essential, the observance of ethical principles is necessary for consumer trust and loyalty, which determine the degree of success experienced by organizations in the customer service sector. Ethical leadership and training are vital to the delivery of services in the customer service...
Topic: Customer Service
Words: 2512
Pages: 9
Understanding the strategies that a company employs at the business and corporate levels is instrumental to evaluating the efficacy of its performance. More importantly, the selection of business and corporate strategies within an organizational context determines the company’s viability in the target market (Hitt, 2020). By incorporating proactive and reactive...
Topic: Business Strategy
Words: 1807
Pages: 6
After facing the first drop in annual sales in 2013, IKEA’s management started to accept the idea of e-commerce in their business. The company was losing its market share to digital stores in the American market. A year later, IKEA started digitalizing its business by adding e-commerce services to its...
Topic: Commerce
Words: 552
Pages: 2
Introduction The first-time entrepreneurs Angela Peck and David Grieg started Beyond the Bean café, specializing in gourmet coffees and associated beverages, including cappuccinos and tea. The clients enjoyed eating snacks, drinking, renting tables, and playing board tables at the restaurant. Since the partners had a start capital of $60,000, they...
Topic: Marketing
Words: 950
Pages: 3
Abstract This paper proposes a research study intended to gather more information regarding different types of leadership in military units. Most of the past studies have failed to identify some of the common styles and their efficacy in the Marines. Such a gap affects the performance and goals of many...
Topic: Leadership
Words: 3063
Pages: 11
Introduction The ability to rally others to work toward a common goal is central to leadership. To gain the respect and cooperation of followers, a leader needs to demonstrate their abilities as a visionary, problem-solver, and communicator. Someone in a leadership position who has a vision can see the big...
Topic: Business
Words: 1175
Pages: 4
Introduction In analyzing the real data for the Regional Real Estate Company, there is a need to conduct a descriptive statistic for the available dataset. The analysis, therefore, assists in making decisions on whether the new advertisement designed adds value to the company or not. The company has proposed to...
Topic: Real Estate
Words: 907
Pages: 3
Cost Flow Assumption Cost flow assumptions relate to how gods are removed from a company’s inventory and reflected in cost of goods sold. Apple uses the FIFO method, which assumes that the oldest item sold is the first one sold. The balance sheet for 2021 indicates an amount of 6.58...
Topic: Apple
Words: 291
Pages: 1
There are many different examples of entrepreneurship examples in the modern world that show excellent results in their activities. One such example is such a famous personality as Mark Zuckerberg. This paper investigates and analyses Mark Zuckerberg’s entrepreneurial profile, the CEO and co-founder of Facebook and the youngest self-made billionaire....
Topic: Business
Words: 946
Pages: 3
The case study focuses on the expansion of the Sony VAIO premium laptop brand into China and the challenges that the product manager Richard Lopez had with selecting which segments were most relevant for the market. VAIO laptops were created by Sony as another major successful line of consumer products...
Topic: Computers
Words: 680
Pages: 2
A PESTEL analysis, which examines the conditions of an industry’s external environment, was performed on U.S. smartphone industry. The analysis revealed that this industry has strong governmental involvement and economic influence. There are U.S. agencies that exist just to protect consumers from unfair or fraudulent businesses, and to regulate the...
Topic: Apple
Words: 8636
Pages: 34
Introduction This report presents a digital marketing strategy and plan for Shake Shack, an American regional chain of fast-food restaurants. The purpose of the report lies in developing the strategy for addressing the issues revealed during the digital marketing audit of the company. In particular, Shake Shack seemingly struggles with...
Topic: Digital Marketing
Words: 2802
Pages: 10
Introduction Arsenal Football Club (FC) is presently one of the leading professional clubs in England and across Europe. Having been established in 1886, Arsenal FC is one of the clubs that have played in England’s top league for the last seven decades. Historians in the field of sporting acknowledge that...
Topic: Business
Words: 2785
Pages: 10
Introduction The type of organizational structure is an important element of the overall functioning of a company due to the dependence of job design and the achievement of company goals through the structural connections between employees. At McDonald’s, the hierarchical structure of the organization fits the company’s goals and mission...
Topic: McDonald's
Words: 840
Pages: 3
Introduction Nike, Inc., previously Blue Ribbon Sports is a Beaverton, Oregon-based sportswear corporation. It was created in 1964 as Blue Ribbon Athletics by Bill Bowerman, a University of Oregon sports instructor, and Phil Knight, Bill’s student (Kim, 2020). By the early twenty-first century, Nike had store outlets and suppliers in...
Topic: Marketing
Words: 1494
Pages: 5
Diversity in the workplace refers to the willingness to hire and employ people from various racial, ethnic, social, religious, and cultural backgrounds. To ensure the effective functioning of a diverse team, one has to demonstrate equity or the ability to treat each team member fairly and impartially regardless of where...
Topic: Workplace Diversity
Words: 280
Pages: 1
Executive Summary This essay aimed to explore how satisfied customers are when purchasing Nestle projects and provided a brief overview of the Nestle background. Consumer satisfaction is a major challenge that is facing Nestle due to the different tastes and preferences of customers. The researcher used various sources such as...
Topic: Nestle
Words: 3434
Pages: 12
Introduction There are several aspects and questions that start-ups and businesses need to consider before releasing new products or services. In order to succeed, businesses need to fulfill customers’ needs and meet the current requirements of the market. A standard method that helps to evaluate business opportunities is a feasibility...
Topic: Product Marketing
Words: 1577
Pages: 7
Executive Summary Target operates under a very competitive and challenging market environment characterized by aggressive and advanced competitors. Although it has a strong brand image, the company is lagging behind its key competitors. During the fiscal year 2020, Target had total assets amounting to $42,779 billion, while Walmart and Amazon...
Topic: Business Strategy
Words: 2389
Pages: 8
Executive Summary The Asian market is quite complex due to the large number of traditions that companies need to observe. Starbucks, in turn, is an actively developing company that should actively strive to expand its business. Therefore, it is necessary to identify essential strategies for opportunities to enter the Japanese...
Topic: Marketing
Words: 1827
Pages: 6
Introduction In the contemporary world, individuals are surrounded by numerous choices when purchasing this or that product. Since the global market is full of high-quality goods that are manufactured to meet all the needs and preferences of the population, people have to engage in a specific thought process when making...
Topic: Brand
Words: 3022
Pages: 11
Planning is defined as the act of formulating a course of action. The business process involves defining the company’s objectives and goals and the determination of the necessary resources that may be needed to achieve the objectives and goals. The business process is important because in order to achieve any...
Topic: Business Planning
Words: 1138
Pages: 4
Introduction Steve Jobs, the legendary innovator and founder of the Apple Corporation, spoke at Stanford University in 2005, and this was one of the businessman’s landmark speeches. Jobs addressed the graduating class with parting words and used non-standard methods of oratory by drawing on personal experiences and referring to individual...
Topic: Apple
Words: 629
Pages: 2
Introduction E-commerce refers to an electronic system that allows businesses, consumers, manufacturers, and suppliers to buy or sell goods and services via the Internet. Technological advancement has made it possible for firms to interact virtually with customers and gather essential information. As Kurnia, Choudrie, Md Mahbubur, and Alzougool (2015) put...
Topic: Commerce
Words: 873
Pages: 3
Literature Review Evolutionary Model Purpose The evolutional model is one of the most commonly changing theories and it is discussed by most scholars in helping one to understand the subject and how a change would impact organizations and institutions. This model is mostly formulated and disguised in two main topics...
Topic: Organizational Change
Words: 753
Pages: 3
Sexual harassment has negative effects on organizations as well as individuals especially the victims. For this reason, effective manager fulfills their legal responsibility and ethical obligation in the protection of employees from hostile working environments. Sexual harassment is a threat to organizations and individuals because, it entails power, as individuals...
Topic: Sexual Harassment
Words: 831
Pages: 3
Tim Hortons Chain store was established in 1964 at Hamilton in Ontario. Tim Hortons restaurant was named after its founder: Tim Horton. In 1974, Tim Horton perished in a road accident. During his life, he was an admirable hockey player by his fans. This facet of his entertaining games made...
Topic: Target Market
Words: 856
Pages: 2
Background – Branding has been a significant tool for promoting products, but it is recently becoming a point of attack. Identification of problem – Several companies have come under intense criticism over their brands being negatively so powerful that they mislead the consumers, and this has sparked debate over their...
Topic: Brand
Words: 1701
Pages: 5
Introduction Recruitment is basically a business activity that comprises all the processes that are involved in the identification, attraction, and selection of individuals either from within or without the organization to fill pre-identified job positions. Basically, the recruitment process involves a number of activities which includes identification and attracting of...
Topic: Recruitment
Words: 1676
Pages: 5
Executive Summary This research study is concerned with the role played by information systems management within an organisation. The company under exploration, in this case, is Infosys Solutions, an information system management company that provides information systems solutions to government, corporate and individual organisations. Following a brief description of the...
Topic: Information Management
Words: 4663
Pages: 17
Introduction UAE is the largest and richest country of Middle East in Asia. In UAE, there are lots of hypermarkets are business successfully. Among them Carrefour is most known and dynamic in player, It is selling about 100,000 items to customers everyday. New product development is a continuous process and...
Topic: Marketing
Words: 6526
Pages: 24
Introduction Human Resources Management Human Resources Management, or in other words Employee Resourcing, is a rather important function of every company. One can even say that this very function is basic and all other functions are built on its basis, as far as the work of any company depends greatly...
Topic: Coca Cola
Words: 3605
Pages: 12
Abstract The Ford Motor Company is the world’s fourth-largest automaker based in America after Toyota of Japan, General Motors of the U.S, and Volkswagen of Germany. It is involved in the large-scale manufacturing of cars and trucks as well as the mass management of the workforce. They have staff in...
Topic: Ford
Words: 586
Pages: 2
Introduction In 2016, after years of negotiation Starwood Hotels accepted the highest offer by Marriott International for $13.6 billion. The merger of the two global hotel and resort chains would create the biggest chain of 5,500 hospitality facilities in over 100 countries. Starwood was approached strongly by Anbang, a Chinese-led...
Topic: Marriott
Words: 2808
Pages: 10
Executive Summary Chloé’s business model is greatly effective. There is proof for its incorporation from the local to international phase with effective communication among different departments of the company. Successful brands continually strive to make high profits through the provision of innovative products and services to clients by upholding quality,...
Topic: Fashion
Words: 1985
Pages: 8
Executive Summary Mahindra is an Indian multinational corporation that manufactures automobiles and farm equipment. This company has established subsidiaries in China and the United States as a tactic to reach overseas markets. Mahindra leverages technology development in these foreign nations to manufacture its vehicles and tractors and sell them to...
Topic: Business
Words: 1984
Pages: 7
Introduction The Coca-Cola Company is an international manufacturer, marketer, and seller of soft beverages and syrups based in Atlanta, US. Founded in 1886, the company has since expanded to cover more than 200 countries and given rise to brands such as Diet Coke, Sprite, Fanta, Powerade, and others. Coca-Cola is...
Topic: Coca Cola
Words: 860
Pages: 3
Introduction In the movie Moneyball, the main story is focused on Billy Beane, a General Manager (GM) of the team Oakland Athletics and his attempt to rebuild the team after a number of unsuccessful games in order to prepare it for the 2002 season (Miller, 2011). During the course of...
Topic: Leadership
Words: 1721
Pages: 6
Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that...
Topic: Management
Words: 1425
Pages: 5
The Organization and Its Mission Background of the company Marks and Spencer PLC, commonly known as M&S, was founded in 1884 by Michael Marks and Thomas Spencer in Leeds under the United Kingdom laws. M&S is a leading British retailer with headquarters in the City of Westminster, London. About 21...
Topic: Marks & Spencer
Words: 2991
Pages: 11
What environmental trends have challenged McDonald’s? The difficulties faced by McDonald’s in the late nineties can be explained by several trends. First of all, one should mention that at that time the fast-food industry became very saturated and the company had to face significant completion posed by other firms. Such...
Topic: Brand
Words: 575
Pages: 2
Customer Segmentation Demographics and Psychodemographics A closer look at the customers that purchase Jolly Ranchers will show that the target audience is very diverse, with all age and gender groups being nearly equally represented in it. The people aged 35-45 outrank the rest by a very narrow margin (“U.S. Population”)....
Topic: Business
Words: 850
Pages: 3
Analysis of strategic capabilities and external environment Introduction Barnely (2001) defines strategy as a long-term plan to achieve the preset objectives of an organization. Dracker (2002) depicts innovation as the means through which an entrepreneur comes up with new ways of creating wealth or endows the existing ones to enhance...
Topic: Innovation
Words: 2208
Pages: 10
Introduction The transportation industry is made up of suppliers of transport-related services and consumers of such services. Drawing from a study by Rodrigue and Notteboom (2015), a transport industry that functions efficiently facilitates the meeting of transport demand to ensure that the mobility requirements of individuals are sufficiently met. Every...
Topic: Business
Words: 554
Pages: 2
Introduction According to Bowler, the infamous VW emission scandal refers to a controversy that revolved around software that was strategically embedded in the company’s vehicles with the aim of fraudulently confusing the Environmental Protection Agency (EPA). The software, popularly known as the “defeat device”, had been fitted in about 11 million...
Topic: Volkswagen
Words: 1713
Pages: 7
Tesco Supply Chain Management: Executive Summary Supply chain consolidation is crucial competitive value for firms with international operations. Close supplier relationships help improve quality, streamline delivery systems, and reduce operational costs. This paper examined Tesco’s coordination strategies for its global supply chain, returns on its R&D investment, supply chain risk...
Topic: Management
Words: 2847
Pages: 11
Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....
Topic: Dell
Words: 635
Pages: 3
Abstract This paper attempts to analyze the case study of Lockheed Martin, a large weapon and aircraft manufacturing company that was involved in a series of unethical behaviors throughout the 1950s and 1980s. The paper follows the company’s development into a powerful domestic and international competitor forced to function in...
Topic: Business
Words: 1499
Pages: 6
Best Buy Essay: Introduction Best Buy, originally known as Sound of Music, is a giant retailer of consumer electronics that operates numerous stores in such countries like the USA, Canada, Mexico, Turkey, and China (Hoffman 22-1). The company was founded by Richard Schulz in 1966 and focused on buying audio...
Topic: Business
Words: 797
Pages: 3
Introduction E-commerce is the use of internet platform to carry out business transactions. It entails digitalization of all business activities between an organization and its customers or clients. On the other hand, e-business refers to digitalization of transactions and processes within an organization. However, the two concepts have similarities owing...
Topic: Commerce
Words: 4427
Pages: 17
Introduction The organization’s structure and culture are two essential elements to be addressed. However, there are adequate and inadequate ways in which firms can approach the above notions. Namely, culture and structure can be implemented in a way that becomes a corporate weakness or internal strength. Specifically, employing an incorrect...
Topic: Culture
Words: 475
Pages: 2
Introduction New Balance has provided its clients with superior goods and services. The company has a solid reputation in the industry and is well-known for its sneakers. In recent years, despite its solid reputation, New Balance has had significant difficulties. Competitors have been gaining market share, and the company’s brand...
Topic: Brand
Words: 1216
Pages: 4
Executive Summary In this report, the analysis closely looks at EasyJet and the industry in which it competes. To achieve this, the paper has looked into background information on EasyJet. The company was founded in 1995 by Stelios Haji-Ioannou and has gained rapid recognition in the airline industry. The idea...
Topic: Strategic Planning
Words: 3160
Pages: 10
Strategy 1: Digital R&D Driver Factors The rapid development and globalization of the world have become the reason for the technological changes in Toyota. They should enhance communication between the seller and the customer even during an epidemic or other disasters. However, the driver for using the ‘Digital R&D’ strategy...
Topic: Digital Marketing
Words: 807
Pages: 3
Introduction Entrepreneurship is one of the most widely taught subjects in schools, by organizations, and informally through family members and friends. Many people are reluctant to start a new business due to uncertainties regarding the growth and sources of finance. However, analysts have established that enterprises evolve in predictable ways...
Topic: Entrepreneurship
Words: 592
Pages: 2
Introduction Acer, Inc. is a company based in Taiwan, serving several nations. It specializes in advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer is a company that can provide innovative and high-quality products at a lower price than its competitors. Acer’s competitive advantage lies in...
Topic: Business
Words: 865
Pages: 3
Introduction One of the world’s leading manufacturers for the consumer and business industries in audio, video, communications, and information technology is Sony Corporation. The main objective of this business venture was to build a facility that emphasized creativity and open-mindedness that, in the end, through technology, will aid in global...
Topic: Corporation
Words: 893
Pages: 3
Conceptual Framework In view of impending workplace challenges, human resource management (HRM) must be reorganised to include long-term development, regeneration, and rejuvenation of human resources (Cansoy, 2019). Long-term human resource management necessitates strategic human resource management. On the current labour market, occupations that are restricted due to the presence of...
Topic: Management
Words: 4591
Pages: 17
The LEGO Brand Touchpoints There are several touchpoints that the LEGO brand implements to promote its brand and the first one is related to a strong brand design. A demonstrative example of why the touchpoint is important for the target audience is the case of China, where money was invested...
Topic: Brand
Words: 930
Pages: 3
Introduction Concerning the agenda, the presentation starts with discussing the principles of ethics and describing the organization under research. Subsequently, ethical frameworks are provided and analyzed as per their actual and theoretical application to the case of Boeing. Boeing is one of the largest multinational corporate entities, which primarily specializes...
Topic: Boeing
Words: 1971
Pages: 7
Starbucks Corporation, located in Seattle, Washington, is the subject of the executive summary. Starbucks Corporation is an American multinational corporation that owns and operates coffeehouses and roastery reserves worldwide. It is the world’s biggest coffeehouse chain, employing more than 383000 people worldwide. When analyzing the process of checking in a...
Topic: Starbucks
Words: 881
Pages: 3
Optimization efforts are needed in the case of Mega Telco’s customer churn model to get better scores and hence enhance forecasting performance to increase business value. Organizations are attempting to build algorithms that will allow them to predict which clients are most likely to change and take appropriate action (Klepac,...
Topic: Business
Words: 450
Pages: 2
Introduction The present project concerns conflict resolution at Walmart, an international retailer. Walmart offers various products, from groceries to clothes, and employs many people across several countries. Despite being successful in satisfying clients and extending its operations, Walmart has encountered internal issues that cause the business’s staff members’ morale to...
Topic: Conflict
Words: 1378
Pages: 5
BVLGARI is one of the masters of diversification in the jeweller business. It has continually reinvented itself since the 1920s, following Sotirio Bvlgari’s decision to start developing luxury watches alongside the previous family business of making high-end jewellery (Hotinceanu 2021). The organization was created in 1884 and has continually exhibited...
Topic: Business
Words: 1211
Pages: 4
Organizational development is an improvement strategy which has transformed into an “integrated framework of theories and practices” aimed at solving the most critical and relevant issues facing the human element of enterprises (French and Beli, 1995). Organizational change is complex, occurring at many levels and requiring an application of various...
Topic: Management
Words: 2185
Pages: 8