11119 samples of this type
Compare and contrast quantitative versus qualitative analysis and discuss two situations that warrant only the use of qualitative analysis. Defining the severity of a risk is essential for enhancing the project viability and addressing the possible issues in a timely and efficient fashion. Consequently, the application of the appropriate risk...
The Situational Leadership Theory (SLT) was proposed by Hersey and Blanchard in their work Life Cycle Theory of Leadership (Hersey and Blanchard, 1969). According to this theory, there is no optimal leadership style. A leader should choose a type of behavior due to the follower’s competence and attitude toward work...
Employment practice The topic for the research is Wal-Mart’s employment practice, so the major focus of the paper will be made on it. To provide a good analysis of the topic it is important to limit it to a specific area. It is suggested that the employment practices in Wal-Mart...
This paper aims to discuss the peculiarities of the modern workplace. Moreover, it will describe the challenges faced by employers and employees. Overall, it is possible to single out the following characteristics of the contemporary workplace: Increasing emphasis on autonomy and creativity of employees as well as the flexibility of...
What Is Strategy? Strategy according to this article is a way of planning on how a business venture will realize its projected growth in terms of profits. This according to the article includes maximizing service delivery to the customers at the minimum costs possible, reducing both production and operational costs...
Introduction A mission statement is a broad statement, which precisely states and defines what the organization wants to achieve. It defines the greater intent of the organization and it gives the overall goals of the firm that provide a sense of direction and guidance in decision making to managers at...
Business Strategy Question 1 Critically analyze the resources and competencies that a company in the video game consoles industry needs to possess to achieve a competitive advantage. Discuss and justify your arguments. To gain a competitive advantage in the video game console segment, a company needs to adopt strategies that...
Introduction Strong leadership abilities are necessary to ensure the success of any activity performed by a team. Leadership refers to a process through which one person uses the help and support of others towards achieving a particular goal or task. For one to be a truly effective leader, he/she must...
Similarities and differences in ISO 9000 in manufacturing and service industries In manufacturing, ISO 9000 is normally introduced into a highly structured environment. Normally, these are people who already understand the importance of having worksheets or information systems that they use in production. However, upon implementing the procedure, it is...
Abstract This paper will discuss management consultancy practices and will explore the benefits that SMEs will obtain from adopting management consultancy practices. Moreover, it will review various definitions of SMEs and compares management consultancy practices employed in Sri-Lankan SMEs and UAE. There are two types of research methodology employed in...
Lessons learned from the first stage of the project Inter-Optics plc is a company based in Northern Europe. It has been successful over the years in the production of contact eye lenses, spectacles, and in the manufacturing of other eye-care products. This company has found a good market for its...
Evaluating Future Perspectives and Defining Necessary Skills The main strategic goals and objectives of my organization consist of ensuring effective leadership and providing strategic managers with sufficient competence. In this respect, I believe that a strategic leader should be able to achieve consistency between the organizational goals and those established...
Introduction Customer experience defines the feelings and attitudes that consumers are likely to harbor regarding their interaction with the suppliers and providers in their world (De Chernatony & Cottam 2006). Obviously, businesses cannot avoid establishing some form of experience whenever they interact with customers, and this brings out the customer...
Mission and vision statement for the new business The mission statement will be to represent and make student opinions and preferences known to local merchants and national chains while at the same time seek to gain funding from any market research firm within the area. The vision statement will be...
MG Rover’s car production and loss reduction MG Rover business was a very important economic pillar in the motor industry in Britain, contributing greatly to employment opportunities, governments’ revenue, and the company’s continuity. It is unfortunate therefore that despite all the efforts the company and the government put to safeguard...
Introduction Innovations help people to achieve better results in the areas of their personal and professional interests. Modern cars and mobile services are created to meet the increasing demands of the population concerning innovative decisions and their application to the practical area of use. The innovation-decision process as well as...
Introduction Leadership is one of the most important strategies used in achieving high performances and effective operations within a corporate organization. This implies that the success of an organization is greatly dependent on the kind of leadership it has (Agard, 2010). Leadership styles of the leader’s A, B, and C...
Analyze how your organization ensure/can ensure that HR strategy is fully aligned with the business strategy Human resource management is vital for any organization that seeks to add value to its employees to ensure the growth of the business. Holbeche (1999) says that in the 21st-century business environment, HR has...
MPI Factors Seeing that the Market Potential Indicator (MPI) must provide a precise analysis of the opportunities that a certain market has for an average company, the need to incorporate not only basic economic factors but also the ones concerning the population of the market in question, the commercial infrastructure,...
Introduction Laura’s Laundromat is a registered laundry business that is located at Czech Road, Yukon Oklahoma. The business has been in operation for the last 3 years. Due to its location, the business is able to serve its target market that includes low-income tenants and busy career home owners due...
Introduction Financial data, along with other pertinent information, assist company managers in investment and financial decision-making. This information equally provides very useful signals to customers and creditors in determining the financial performance of a firm in which they have either extended credit, invested their funds, or even consider viable in...
Introduction In PEST analysis, the macro-environmental factors affecting the operations of an organization are examined. The macro-environmental factors include political, environmental, social-cultural, and technological factors (Williams & Green, 1997). In this research paper, the writer wishes to undertake a PEST analysis of the computer industry in Canada. In this case,...
Executive Summary Amazon.com is an online retail company that has been in existence since 1994. Over the years, Amazon.com has been able to achieve tremendous online retail success, but recent years have seen the company struggle to distinguish itself in the market (due to increased competition). However, this paper notes...
Advice to Goldstein Being the assistant vice president at Reliable Insurance, Amy Goldstein expects to take over the position of vice president from his retiring supervisor. However, this does not happen when the vice president explains the commitments that come with the position. Goldstein is aware that she cannot manage...
What Are the Elements That the Production Manager Should Consider in Determining His Company’s Ability to Produce Chips That Meet Specifications? To identify the company’s ability to produce the chips of the designated size, the production manager should consider the data such as the p-value and the confidence coefficient. The...
Introduction The increasingly rapid pace of globalization and the focus on disruptive innovations as the driving force behind expansion into the global market has made the competition levels in the latter incredibly high. To maintain a strong presence in the designated environment, companies need to seek new ways of enhancing...
As a division manager, how might the finance department help you to complete the duties of your job? The significance of the finance department cannot be overemphasized. Apart from the input of the skills that are required to steer a corporate body ahead, there is a need for finances to...
Marketing Research The cement market consists of any activity that is aimed at the manufacturing and distribution of cementitious material. Companies usually provided aggregates such as gravel and sand. Customer-specific products such as ready-mix concrete and asphalt are also part of the market. The market consists of several global manufacturers...
In the workplace, the significance of ethics and ethical decisions should be emphasized. The term ethics refers to the study of peoples’ conducts based on their behaviors with the aim of stressing on the right and wrong (Cady 4). On the other hand, the dissimilarity between ethical decision-making process and...
Dissertation Title The Impact of Online Shopping Applications on Impulsive Buying Behaviour: An Analysis of the Differences in the Behaviour of Online and Offline Shoppers Proposal Summary The presented proposal describes a dissertation that would aim to investigate the effects of online shopping applications on impulsive buying behaviour. The topic...
Introduction Valentino is a luxury brand that specializes in clothing and accessories for both men and women. Valentino has achieved stable popularity all over the globe and has been growing its profits for the last few years. One of the most significant markets for the brand is in China, where...
What is your overall assessment of the applicant’s potential for a career in management? For the entire period he has worked at Midfield, Chaitanya has consistently demonstrated personal and professional qualities which have clearly made him stand out. His efforts have invariably yielded extraordinary results and as a result, he...
An onboarding program refers to a strategy that organizations use to equip new recruits with requisite skills to enable them to discharge their duties without challenges. The primary objectives of this program are to assist new hires, especially recent graduates to familiarize with a company, minimize the time it takes...
Introduction Rolex is a luxury watchmaker that focuses on making high-quality elite wearables. It focuses on combining classic designs with innovative technology and materials in its watches. The marketing strategy is brand-focused, building equity around it that translates into sales. All its products, marketing, and content are focused on privilege...
Introduction In the contemporary economic and social environments, building a strong and sustainable corporation along with keeping it continuously growing is a challenging task. Enough, the vast variety of external factors as well as the significant efforts from the firm itself contribute to the success of the company. It is...
Abstract This paper aims at investigating transportation and logistics management in the oil industry. Two companies of the Sultanate of Oman, Oman Oil Company and Oman Shell Company, are chosen for the analysis. These companies demonstrate good results in the development of their transport and logistics services. Their experiences could...
Introduction The UAE is a very peculiar beverage market. Despite living in a perpetually hot climate of the Middle East, its residents have taken a liking to a variety of hot beverages, including various teas and coffees that used to pass through its ports and borders at some point in...
Introduction “The value of a business is a function of how well the financial capital and the intellectual capital are managed by the human capital. You’d better get the human capital part right” (Bookbinder 161). Human capital plays the most important part in the functioning of any business. No enterprise...
Introduction This section will introduce the paper based on the concept that globalization and development of SMEs may not be separated from each other. The two aforementioned variables will form the core conceptual frameworks that will be deliberated through the paper. However, other sub-variables such as those related to socio-economic...
It should be noted that the contemporary business setting requires the presence of particular skills and character traits for an individual to be an effective leader. The leadership is a constituent element of company management that not only performs formalized guiding but also furnishes a variety of different functions depending...
Marketing mix According to Stone (2001) the marketing mix comprises four components commonly referred to the 4ps. They include the price, product, promotion and distribution (place). The marketing mix of the Fabulous Cosmetics was formulated using the SMART principles. Marketing objectives and goals The following are the specific marketing objectives...
Introduction The purpose of this paper is to examine, evaluate, and underline the financial and market position of Turkish Airlines, which is a major service sector company in the relevant industry. This research has highlighted the financial conditions of the company by using the most recent data available from the...
When it comes to the performance of a particular organization, every employee and employer are affected by training. Every worker participates in training at some time in his or her career, usually a number of times. While managers need to be sure that they possess required competencies to occupy supervising...
Project Task Statement This project seeks to address the fundamental question of the electronic marketing system, and how its application is relevant to Build-A-Tee. It explains how electronic technology enhances and anchors the traditional system of communication that the retail business should apply. The appropriate created method, Build-A-Tee E-commerce System...
Hard Rock Café was established in 1971 by two Mexicans namely Peter Morton and Isaac Tigrett. Since then the café has seen numerous establishments of other branches in other parts of the world. In fact the café has several branches in every continent. The café is very popular because it...
Many case study analyses take marketing strategies of LEGO as an example of a successful framework which does almost everything correctly. LEGO is a business that engages its customers, uses various types of social media to reach out to various audiences, and focuses on creativity above all else. According to...
Introduction Transport models are useful in cost limitation (Anderson, Sweeney, Williams, Camm, Martin, 2010). The shipping and transportation model proposed in this paper aims to limit the costs incurred in the transportation of wastes from various plants (per week). The model ensures that only the cheapest options are included. Consideration...
Executive Summary This business report presents a PESTEL analysis for Kingdom of Bahrain to determine external factors that influence the business environment and make recommendations for Kelly Services. The overall recommendation is to open an office in Bahrain. However, the company will have to mitigate the current political risks noted....
Introduction Leadership development is a broad term which encompasses various activities that make sure that one becomes a better leader either as a person or as an organization. Being a broad term, there are various ways in which leadership development can be enhanced and sometimes institutions of higher learning offer...
FIJI Water’s Success in the Crowded Bottled Water Industry As a brand, FIJI Water was launched in the middle of the 1990s. In 2004, it was acquired by Roll International Corporation, owned by Lynda and Stewart Resnick. Having to compete in the crowded bottled water industry, already overflowing with diverse...
Introduction Apple is one of the leading multinational technology companies in the world. It was created by Steve Jobs in 1977 and had pioneered the computer industries in the 1980s. Apple singlehandedly created the smartphone industry by presenting the first iPhone in 2007. Associated with quality, innovation, and status, Apple...
In management, culture is seen as a system of common rules, norms, and perceptions that govern day-to-day operations in an organization. It is a key aspect of both public and private, profit and non-profits organizations that guides and aids the control of human labor towards the achievement of desired goals...
Introduction The revolution that has been witnessed across the world has specifically targeted the UK market with many companies moving forward to develop better and more meaningful ways through which they can outdo their rivals and success in their businesses. One of the companies that have the capacities to fulfill...
Executive Summary NFPC has been known as one of the largest food and beverage organizations in the UAE. Producing milk, mineral water, and plastic containers, particularly, bottles, NFPC has warranted the loyalty of numerous UAE residents. However, with the recent changes in the UAE market and the emergence of new...
The executive team that works in the organization can contribute to the development and implementation of training programs significantly. It is important to note that the leaders’ knowledge and experience can be used actively when it is necessary to design or improve training programs in a company (Lee-Kelley & Blackman,...
Leadership style is an essential managerial characteristic. According to Lewin’s model, there are three types of leadership: authoritarian, democratic, and laissez-faire (Marquis & Huston, 2011). Authoritarian leadership is characterized by rigidity, strict control, and discipline. Such leaders mainly focus on the desired results. Within organizations, authoritative leaders tend to ignore...
Volkswagen (VW) brand takes a semi-premium position in India. At the same time, it is more premium than the main brand’s competitors: Toyota and Honda. By positioning the brand in this way, the management aimed to emphasize the value of quality, innovation, and high technology which are historically associated with...
Introduction The concept of leading and managing people is among the most debated subjects in organisations. It is imperative to study this topic as a unit because it helps leaders and managers to appreciate workers as crucial assets that determine the extent of productivity or the global standing of their...
Introduction The changing global environment is forcing corporations to transform their models in order to remain profitable and relevant in their market segments. The problem of environmental degradation is a major problem attracting the attention of organizational theorists and scholars. Many consumers are also focusing on the ecological impacts of...
Introduction This research paper will use the PESTEL analysis to study the factors that impact the PC industry. The paper will also include weakness and strengths that affect the industry and some opportunities for its growth in the next five years. PESTEL analysis has been used by many international industries...
Communication Piece – Internal Security Change Message In today’s world, security is one of the primary concerns for large organizations, and Marriott Hotels are no exception. At Marriott, we believe that our most critical goal is to ensure that customers can experience the high quality of service in our properties...
Introduction In a rapidly-paced organisational environment, conflicts and disagreements occur on a regular basis, and this is not necessarily linked to negative outcomes. In many cases, conflicts can help improve team collaboration and the development of positive solutions. As ideas are shared between workers, priorities and responsibilities are distributed and...
Introduction Organisations are entities whose functionality depends on their constituents such as individual employees, departments, units and policies. There is a need to develop policies in a system that ensures harmony and a fair interaction of the constituents. The manner, in which the organisational resources are shared in the departments...
Introduction The terms “logistics alliances”, “logistics outsourcing”, “contract distribution”, and “third party logistics” are used interchangeably. According to Coltman, Devinney, and Keating (2010), third party logistics refers to “organizational practice of contracting-out part of or all logistic activities that were previously performed in-house” (p. 141). It entails the provision of...
Introduction Today, the environment in which public organizations exist is rather competitive, but each company is willing to achieve success. Trying to enhance organizational effectiveness, they recruit talented personnel that should be directed towards task fulfillment. This aim can be reached only if an organization has strong and positive relations...
Relation to previous research Numerous studies have been conducted to demonstrate how work-life balance influences employee performance. However, little research exists to demonstrate how HR managers may use the work-life balance to develop an effective organizational culture that will bring competitive efficiencies to the organization. There is some empirical evidence...
Introduction When we describe motivation, we frequently denote “why do a group of individuals behave in a certain way, or how would it be possible to influence them to behave in a different or more specific way? There are in existence various attestations from the field of behavioral sciences, often...
Summary of MDCM Corporate Strategy Without a corporate strategy, a firm cannot develop and maintain a successful organizational plan focusing on the company’s values, feasibility, and image. Corporate strategy constitutes a crucial part of any company’s organization (Hiriyappa, 2013). This element of management is particularly significant for organizations engaged in...
Introduction Apart from the need to maximize their profits, businesses face the need to be ethical. Principles of business ethics may conflict, and this is when a company finds itself facing an ethical dilemma. It means that any possible decision in such a situation will violate certain ethical principles but...
Introduction Motivation refers to the psychological aspect that stimulates a being to action towards a desired goal; it is the activation of a purpose-orientated conduct. There are two kinds of motivation namely: intrinsic – which is driven by an enjoyment in the task itself, and lies within the individual, and...
Introduction Evidently enough, the development of contemporary technologies continues to have a vast impact on nearly every sphere of the life of modern society. Throughout the world, the use of mobile services and the Internet is steadily increasing, which implies the extension of opportunities for the development of various business...
Abstract The purpose of this study was to evaluate the role of strategic planning, management, and leadership in enhancing Total Quality Management (TQM) and customer satisfaction at the Apple Company. Total Quality Management (TQM) refers to the systematic method, policies, and procedures used to ensure that goods and services are...
Introduction The focus on business and the associated growth in revenues could be considered major concerns of the modern world. To become successful, a company should be ready to obtain a significant competitive advantage and assure that its rivals will not be able to attain the same level of success...
The models of the culture of global automobile companies. The model of culture the most appropriate for the selected international competitor Some of the three most known models of culture are Hofstede, Hall/Hall, and Gesteland. Hofstede’s model arose from interviews with employees of IBM in over 50 countries. The other...
The Ocado Internet shop offers online grocery store experience for people living in the UK territory. Ocado was established in the UK over 16 years ago, and it is now serving over 580 000 customers in the country (Ocado Group 2017). The entire shopping process is conducted online, and Ocado...
General description of the Marking Information System Title Marking Information System (MIS) General description The purpose of the MIS or Marking Information System is to help the firm to extract data specifications from the databases. For example, customer managers can create lists of customers giving preference to certain kinds of...
Introduction Entrepreneurial activity is one of the best practices that people can embrace to promote economic development, fight poverty, and increase upward social mobility. Many learning institutions and welfare programs take this issue seriously. The ultimate objective has been to equip the greatest number of people with business competencies and...
Introduction Employee evaluation is one of the most important functions of human resource management in an organization. The activity has a myriad range of benefits to an organization which are deemed important for success. For instance, the evaluation of employees not only enables an organization to enhance labor productivity but...
Abstract This paper discusses one of the key strategic elements of operations management, which is customer service. It focuses on the importance of paying enough attention to this concept for any organization, regardless of the industry in which it operates. The paper reveals how these actions affect a company and...
Background information The concept of Cost of Quality (COQ) has been part of the globalised business environment for more than half a century (Rasamanie & Kanapathy 2011). Nonetheless, quality has been part of human existence and has continued to evolve over time (Crandall & Julien 2010). As such, it is...
Contemporary medicine needs innovating solutions and effective organization of the care process. However, implementing innovation involves taking risks that have to be carefully assessed. Writing a business plan is usually the first step towards elaborating on a new initiative that helps to evaluate its strengths, weaknesses, and feasibility. While there...
Forms of Transformation Processes used by Companies and Their Relation to the Facility Layout Selecting the most appropriate transformation process and facility layout is one of the keys towards achieving success in the company’s performance. In general, there are many forms of transformation processes, and each has particular facility layout....
Executive Summary Dong Feng Motor Corporation is a Chinese automotive company that is wholly owned by the government of China. It has been successful in the local and regional market, but its brand is barely known in the international market. A time has come when this company must make aggressive...
Executive Summary Creativity and innovation are the key instruments of success in the corporate world. They aid in mobilizing resources with new aspects to create wealth. Creativity and innovation therefore lead to wealth creation. Organizations such as Procter & Gamble manage to achieve competitive benefits when they become creative and...
Ms. Donaldson, as a concerned employee it has come to my attention that certain business practices that the company is currently engaging in has serious ethical and moral violations and as such I would like to address this issue due to my wavering faith in the ethicality of the business...
The Kurt Lewin Change Management Model Developer The model was developed by a German physicist Kurt Lewin who immigrated to the United States in the early 1930s. He is known as a founder of social psychology (NHS, n.d.). Description of the theoretical perspectives The framework of his model consists of...
There is a staffing problem that needs an urgent solution. The concern for many organizations is how to deal with staffing issues. The success of any employer relies on the quality of staff the organization has. It also depends on how one acquires and maintains them. The exit programs must...
Abstract Management of change is important to accomplish a successful transformation plan to the learning organizations as they are facing radical changes in the environment. There are many researches that studied management of change and specifically the attitude of people toward the change. This research included the examination of management...
Abstract This paper delves into the business practices implemented by Panda Express and Clif Bar and attempts to showcase the effectiveness of developing positive attitudes in the workplace and its impact on employee performance and retention. Introduction The power of a positive attitude on the part of employees supposedly enhances...
Introduction We now live in a world that is considered to be much better than at least half a century ago. Everyone can observe the rise of technologies and their implementation in different spheres of human activity. Moreover, there are numerous attempts to promote equality and provide people with the...
Introduction Any services marketing strategy aims at delivering processes and experiences to customers. It is expected that a company has to focus on its customers and identifies their potential needs to provide them with the required portion of the support, understanding, and services. Services marketing is the field within the...
Effective leadership is essential for a successful organization. However, it is not a simple role to fulfill, and it can involve a lot of different situations, goals, and interactions. This is why there exist many leadership theories that can be applied in various situations. This paper will provide a case...
Part I: Markets Assessment: Germany, Bulgaria, and Greece Entering a new economic environment is always a challenge. Despite its success in the home market, Bimbo Factory may face severe challenges in the context of the EU environment. Although each of the markets, i.e., the German, the Bulgarian, and the Greek...
The First Strategic Option In the first place, PepsiCo’s Organic Gatorade is targeted at athletes, as its primary intention is to restore sugar and sodium levels after training (George, 2016). To interest this consumer group, it is critical to pay attention to the drink’s positive features. For example, employing “Hello...
Introduction Three candidates were referred for the Human Resources Director post. However, the best finalist for the job was Shawanda Jackson. Ms. Jackson was chosen as the qualifier using a well-planned strategy. The other two candidates, Mr. Sam Fein and Ms. Lola Vega were similarly remarkable, but they would not...
Logistics Logistics refers to a combination of processes associated with the management of products and services that flow between their original point and the point of consumption. As a rule, logistics is concerned with whether the existing movement of goods and services meets the requirements of customers and companies. For...
Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided Competition is an inevitable aspect of our day to day business world. It is a concept that has both positive and negative effects on businesses....
How can Wrist & Rye improve its functioning and attain higher revenues by choosing an online marketing campaign? Wrist & Rye is a specific company that is focused on the creation and distribution of jewelry for men who adhere to a particular lifestyle. However, at the moment, it needs a...
Abstract Mission and vision are important aspects of the company’s corporate image. However, their role is not limited to communicating the company’s intentions. When accompanied by sound planning, mission and vision improve the performance of the organization on several levels and increase the effectiveness of managerial practices. Fundamentals of Planning...
Eleonora Paolocci’s article “Digital Strategies of Consumer Involvement and Innovation Dynamics: A Cross-Sector Explorative Study” (2014) is devoted to the investigation of the collaborative process between consumers and providers through digital technologies. The nature of this study can be examined with the help of the research onion suggested by Saunders,...
The Business Model Canvas Key Partners Key partners for the application-based e-commerce fashion store are: Professional tailors – will create the product according to the customer’s wishes. Fashion adviser – will review the prospective designs sent by the customers and offer ideas for improvement. Programming specialist – will create the...
Industry Overview Type of Industry Alphabet Inc. is an American-based conglomerate that emerged as a result of Google’s corporate restructuring in 2015 (Glowik, 2017). The term conglomerate refers to a corporation consisting of several unrelated companies, in which one business entity owns a controlling stake in other constituent members. In...
Finance Systems Relationship between a Financial System/ Function and Other Systems / Functions The finance function represents the heart of every business. It is the ignition key for every business to thrive and prosper. In this case, it integrates all the other systems in the organization such, as the marketing...
Introduction Process mapping refers to the technique of utilization of workflow diagram to illustrate process flow, generate ideas for improvement, and enhance understanding of organization’s operation in achieving a specific goal. Formulation of process diagram requires initial identification of the process, the collection of information from the population, proper identification...
Introduction McDonald’s is the most prominent foodservice merchant globally. The foodservice dealer owns more than 33,500 local cafeterias. McDonald’s serves approximately 68 million customers in 119 nations every day (McDonald’s Corporation, 2012). The foodservice retailer owes its success to its systems, which includes its alignment, franchisees, and contractors. It delivers...
Abstract Southwest Airlines is one of the most successful airlines in the American market. Southwest Airlines has successfully differentiated its services from those of its competitors. The company strives to replicate its success in the local American market in the international market. Southwest Airlines’ highly motivated employees would give the...
Introduction Globalisation is a rising trend in today’s business environment. It involves international integration resulting from continuous exchange of culture, views, as well as products and services. It is mainly fuelled by advances in telecommunication and transportation infrastructure (Siegel, Licht & Schwartz 2011). Clever Clogs International is one of the...
Marketing Strategy for Pet Food Product This paper outlines the marketing strategies that I intend to use for launching my pet food product. The product is titled Nature’s Best and it is unique in that it provides natural ingredients that appeal to pets’ tastes and conforms to emerging market trends....
Introduction The real option, as per the case study, is a well-established firm. This assertion is supported by the fact that it is currently at the peak of expansion a factor brought about by increased demand. However, expansion, as observed in other markets and business organizations, presents several dilemmas. A...
Zara: Fast Fashion Case Study Founded in 1975 by Rosalia Mera and Amancio Ortega, Zara is the main brand the Spanish corporation Inditex Group, one of the largest retailers of clothing in the world. Described as “possibly the most innovative and devastating retailer” (Fraiman, Singh, Arrington, and Paris 270), the...
Marketing is the process of creating, communicating, and delivering products and services that are useful to the end-users and the community at large. Sports marketing entail marketing of sports products or non-sport products while linking them with various sports. It is however noted that sports marketing of products and apparel...
Introduction The case describes how the British construction equipment manufacturer JCB managed to expand into the Indian market through a joint venture with the Indian engineering conglomerate Escorts. Despite having a relatively small share of the global market, JCB became on the biggest manufacturers of backhoes in India. This paper...
Highlight the role that the board of directors should play in bringing oversight to IT at IVK. What’s important about the board’s role? Although IT became paramount to the business sphere, it remains the responsibility of IT departments. Nolan and McFarlan state that the majority of boards of directors remain...
Introduction Thorntons is one of the industry players, which have encountered several setbacks in an attempt to expand their market share. The mentioned company operates in the UK, where it controls a big share of the chocolate market. However, its attempt to penetrate the international market has backfired, apparently due...
The concept of organization behaviour is a very important tool for any organization. It usually determines whether the business will succeed in its undertakings or not. Good managers must be able to effectively how to use the tool to gauge the employees’ response to different organizational policies. However, to effectively...
Introduction The extent to which employees in the service industry are able to fulfil expressive display needs at work is paramount in service performance (Grandey 2003). Firms will only succeed in delivering good service and maintaining positive customer relationships when their employees on the front line can keep their emotions...
Introduction For several decades, the dynamics in the marketing environment have shifted from predictable consumer trends to those that are complex and almost unpredictable. In the quest to unearth the factors that determine the trends and complexities surrounding client behavior, there is a need to examine the issue of social...
Introduction TerraCog was an organization that successfully represented the private business sector of high-tech industry. It provided global positioning systems (GPS) and other similar products that were always of excellent quality, which attracted a wide range of customers. The organization had never had issues with the competitive advantage and remained...
Introduction The Sikorsky Aircraft Corporation has been in need of an update of its quality policies for a while. Although the percentage of the current defects is passable, there are means of reducing it (Kubiak & Benbow, 2014b). A set of tools for addressing the issue, including the provision of...
Apple’s Prioritized Suppliers According to Apple’s “Supplier Accountability Report,” the company’s suppliers employ more than 1.6 million people in 20 countries around the globe, which means that there is an increased responsibility for the corporation to prioritize and make sure that the key players are on the top level of...
Why Emsley states that “innovation is generally regarded as an important research topic”? According to Emsley (2005), “innovation is generally regarded as an important research topic.” The author refers to the idea that innovations should help organisations in the process of adaptation to the changing business environments and survive successfully...
Introduction The complexity of the marketing environment for organizations that operate in the current competitive market calls for the integration of marketing communication. This demand introduces the first question that organizations need to consider when developing a marketing communication policy in any market: Does the organization have the capacity to...
Industrial Relations We are currently living in a world where industrial peace has to be fostered. This can only be done using industrial relations. The mechanisms inherent in this concept can serve for the benefit of both managers and employees. These two parties can freely discuss the state of affairs...
Abstract The paper presents the leadership action plan oriented to achieving the goal regarding the development of leadership skills with the focus on working in ambiguous and diverse cultural contexts. The action plan is based on the detailed discussion of the modern vision of the global leadership and cross-cultural communication...
Organizational behavior analysis is very important in explaining how people interact and relate within a given social setting. In the modern society, both for profit and non-profit making organizations are under a great pressure to deliver quality service to ensure their sustainability. Failure to deliver the best services or product...
Introduction Since its inception in 1987, Starbucks Company has grown to become one of the leading providers of coffee around the globe. Among the countries that the service provider operates, is the United States, Japan, and Australia. The company attributes its growth to the introduction of Howard Schultz, who speared...
Introduction Achieving competitiveness in the market requires the establishment of appropriate strategies in the supply chain process. The amount of revenue generated by a company determines the competitiveness and long term survival of the company in the market. In the modern economic environment, competition has intensified in all sectors around...
Introduction According to Stokes, Wilson and Mador (2010) “Entrepreneurship is an emergent process of recognizing and communicating creativity so that the resulting economic value can be appropriated by those involved.” This definition of entrepreneurship brings out some fundamental characteristics of an individual who intends to be an entrepreneur. From this...
It is significant to stress that Alan Mulally is an exceptional leader. The core of this statement lies in the fact that he did not concentrate on the contingency theory or transformational leadership approach. Still, the reverse – emphasized the role of every employee in the enterprise. He aimed to...
Comparing and Contrasting DyB and GyB Business Strategies Sustainability of profits, retention of market share, and remaining relevant in the face of cutthroat competition has become problematic for many enterprises. In order to stand up to the challenge, businesses have developed various strategies used to ensure relevance and longevity in...
Amazon e-commerce has plenty of pros and cons. On the one hand, it helps create a comfortable buying experience for customers. On the other hand, there are limitations such as the lack of universal Internet access. This essay explores advantages and disadvantages of Amazon company e-commerce. Pros and Cons of...
The fast-expanding entrepreneurial businesses need managers who can demonstrate a particular set of characteristics. These managers need to work with diligence to recognize and identify the company’s needs with the sole focus on improvising ways of meeting them. Contrary to what many people believe, “enterprising” managers are not those whose...
The Coca-Cola Company is the world’s leader in producing sweet soft drinks. The company is a powerful market player that feels the latest trends in the modern market perfectly and makes skillful use of them. Hence, Coca-Cola’s recent promotion campaign is truly global as it targets different countries including Nigeria...
Strategies and approaches to improve employees’ productivity are actively discussed in the business environment. That is why much attention is paid to discussing differences in the productivity of those persons who are physically active and those who follow the sedentary lifestyle. In order to discuss these differences in detail and...
Executive Summary The concept of quality of life in the workplace environment specifies the conditions that ensure the optimum use of the human performance capacity. Organizations can enhance the quality of the workplace environment by assessing and improving the factors affecting organizational culture. These initiatives involve empowering employees, advanced professional...
Summary The book dwells upon products, their types, branding strategies used to market them, packaging, labeling and issues associated with packaging and labeling. First of all, it is noted that the product is a complex concept which is based on core customer value. Thus, consumers buy a product if they...
Introduction In recent decades, the term of “knowledge management” has become very popular, however, it should be noted that its categorical framework is rather vague. Knowledge management can be defined as the art of creating value from intangible assets of the organization as a purposeful process of conversion of the...
Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....
Introduction The case study provided establishes various political constraints encountered by David Walsh, the president of Canada’s Bre-X Minerals Ltd, a company that was given the opportunity to engage in gold mining in Busang, Indonesia. Bre-X encountered political pressure from Indonesian officials who wanted the government to restrict the foreign...
Background of the Company The purpose of this report is to prepare a global marketing plan for the Chinese company Zhejiang Gonow Automobile Ltd (ZGA), which started its operation in the domestic market in 2003. This company is producing pickup and sport-utility vehicles (SUV) for the local market but it...
Introduction Diversity in business refers to the recruitment of workers from all backgrounds irrespective of race, religion, disability, gender, or status. The law governing the provision of equal employment to all is clear. However, most organizations have not adopted diversity, and thus discrimination of the minority groups is a common...
Introduction Managers need vital information before introducing new products and services into the market. Such new products are those that create value for the consumers. As a result, it is important for companies to carry out marketing research before introducing a new product. The aim of this research is to...
What Do Transportation And Logistics (T&L) Leaders Need To Do To Prepare For The Future Of Freight Transportation, Especially Motor Carriers? Transportation is one of the most important aspects of supply chain management. The existence of competitive transportation rates during the 1990s compelled many companies to develop supply chains that...
Introduction Richard Branson is an English investor, entrepreneur, businessman, author and philanthropist who founded the Virgin Group, which includes more than 400 companies that operate in various economic sectors (Branson, 2014). He started his entrepreneurial journey in high school after founding a student magazine. This venture was followed by a...
Identify the public company you have selected and include the publicly traded stock symbol The company selected for the analysis is the Wal-Mart Stores organization, which is famous for its unbelievably low prices and at the same time provides the products of consistently good quality. WMT is the publicly traded...
Talent Development Reporting (TDR) principles represent a system of assessing the effectiveness of human resources. The internal reporting on the development of employees’ talents allows for monitoring the human capital’s progress and analyzing the effectiveness of the organization’s efforts with the focus on spent resources and provided training (Barnett &...
Introduction Human Resource Management (HRM) is the most important corporate management department. It takes responsibility for managing the firm’s human resources to ensure its objectives are achieved according. Corporate leaders agree that people are the biggest assets of any firm (Armstrong, 2008). Unlike physical assets whose value can be easily...
In this era of technology, many companies are grappling with the issue of environmental conservation and sustainability. Sustainability is the ability to use resources sparingly for the sake of the future. Many of the companies emit effluents without considering the effects of such actions on the environment and the lives...
Introduction The present report contains a thorough analysis of the practices of J.P. Morgan & Chase, a US-based financial service organisation, regarding its value proposition, the factors that influence it, such as its organisational structure, corporate culture, leadership style and the approach to customer service, and the delivery of excellence....
Introduction Internal forces refer to all the situations affecting a business organization from within like innovation and diversity. These situations are usually under the control of the company. External forces on the other hand are the driving factors that are out of the company’s control like competition, political interferences and...
