11512 samples of this type
All companies are trying to become more responsible as it helps them attract new customers. Walmart is one of the largest international retailers and it had a number of scandals in the past. People have accused the company of being irresponsible and unsustainable. However, the company stipulates that it is...
Executive Summary Purpose The purpose of this paper is to develop an in-depth analysis of financial reports for the Royal Dutch Airlines (KLM), the flag carrier of the Netherlands. The review will analyze the Company’s crucial financial statements and documents to determine its performance in the last three years. With...
A system is a group of components that work together towards the accomplishment of specific goals. An information system, therefore, incorporates all data processed into information relevant to an organization that assists in achieving the set targets. Computerized information systems are in use in the modern world. Since technology is...
Subway is a restaurant which operates within the US restaurant industry. In its operation, the firm intends to be established as the best fast food restaurant in the US. Considering the exit distance of diversity in consumers’ tastes and preferences, the firm has diversified its menu by incorporating different diets....
As evidently, known, Ruth’s Chris is an American entity that is going global in an endeavor to expand. Globalization will involve opening up branches he is in various countries. London is one of the lucrative cities due to its large population and tourist number. The company aims at making the...
Introduction Leadership in contemporary society entails several things that involve individual traits. Every leader has a desire to show that they have the essential elements and competencies to be effective in attracting people to follow them (Kraemer 30). Effective leadership is all about being charismatic. According to the Harvard Business...
Introduction Today’s workplace is characterized by widespread diversity due to the high level of interaction between diverse people from all over the world. While the traditional workplace was homogenous, today’s workplace is likely to be made up of workers with differing cultural, ethnic, religious, and economic backgrounds. As we develop...
The article “The Most Praised Generation Goes to Work” by Jeffrey Zaslow uncovered several important questions and answers to them regarding self-esteem of the children who are growing up. To be more precise, the article that was published in the Wall Street Journal is revealing the truth about how children...
Major facts Captiva Conglomerate purchased a set of software solutions from an outside developer to improve its inventory management system. Preliminary tests have demonstrated these applications are not suitable for the needs of this enterprise. These applications are too difficult to use, and many of them do not correspond to...
Ruth’s Chris steak house is a worldwide series of chic restaurants. Diverse schedules have positioned Ruth’s Chris amid the greatest restaurants in the United States. The company runs in close to 80 places, together with four others in Mexico and around two in Taiwan. More than half of the restaurants...
The concept of humility has received mounting attention in organizational scholarship in the recent past, particularly in the wake of unprecedented corporate scandals that are often attributed to the unbridled personality, hubris, sense of entitlement and perceived self-importance of the corporate leaders involved (Owens, Johnson & Mitchell 1517). Although humility...
Good morals are very crucial to the success of any organization. No individual, society or organization will attain its goals and objective if they do not adopt good behaviors. Most organizations have their code of conduct that defines ethical and unethical behaviors. However, it is important to note that there...
Exposition analysis Acquiring much stuff for pleasure and prestige does not amount to happiness. Anna Quindlen’s “Why Stuff is not Salvation” highlights how consumerism has taken precedence in the American society. The need to acquire more stuff as a sign of wealth has been emulated by the American citizens without...
Introduction In the current-day market, customers’ demands have shifted from general products and services to very specific products. Every other firm in the world is capitalizing in the manufacture of very specific and customer-tailored products. Manufacturers and providers capitalize on practical and very visionary practices. The premise in mass customization...
Brief History Gardena Flowers and Plants Trading is an outdoor shop that specialises in the sale of plant nurseries, ceramic pots used to grow the plants, as well as outdoor deception materials used to beautify offices and homes. The company is ten months old having started in July, 2013. It...
Description of the basic purpose/focus of the article and the research question addressed The basic research question in the article by Hamilton and Chernev (2013) is exploring how price images are formed and how they influence consumer behavior. The focus of the article is on addressing the anomaly found in...
Introduction The International Business Machines (IBM) Corporation is a multinational corporation with branches in the US, Europe, and Africa. In 1911, Thomas Watson and Charles Ranlett Flint established the corporation in Endicott, New York, as a public company. Since then, several changes have taken place in the company’s organizational structure,...
Introduction This paper analyzes my perceptions of three brands – Harley Davidson, Naked Juice, and Tropicana Juice. While the paper contains individual analyses of each brand, it also highlights four issues in each segment – how each brand captures my attention, what captures my attention about the brand, my sensory...
Abstract Political, economic, environmental, cultural, and social factors are some of the factors that can affect business operations and in effect influence decision-making processes in an organization. This paper examines some of these factors, and the effects they have had in the operations of two international companies dealing in petroleum...
The site at west London has been a point of controversy in regards to the cost charged to airlines that use the facility (Sky News par. 1). While the price cap instituted to the Heathrow airport operator may be justified in several ways, it is pertinent to mention that price...
Is prejudice declining in society and organizations? Prejudice is on an incline in the current organizations and society because people fail to understand their rights and lack a definite procedure to channel their problems. Basic knowledge of what a leader should do is essential for a country’s economy. In organizations,...
Introduction The International Accounting Standards Board (IASB) is an independent committee of accounting experts who sets the standard of accounts as regulated by the International Financial Reporting Standard (IFRS). The board was formed to succeed the International Accounting Standards Committee (IASC) in 2001. The board has a task of constituting...
People form a vital component in the product mix. They denote the consumers of Nivea’s array of cosmetic products. The entity has adopted a consumer-led approach. Hence, its policies in product development are channeled towards meeting the clients’ needs. Nivea consumers are diverse concerning their needs. Accordingly, they can be...
The major role of the head of sales and marketing of any company is to ensure customers are satisfied. When all the customer demands are met, and customers are fully satisfied, there is a likelihood of attracting more customers in the company hence expanding the business. In case the department...
We face a new business threat from Subway’s entry of to our locality. The new Subway outlet is located on the same block as our Bagel store. This means that our regular clients will have the choice of either coming to our store or trying out the products offered by...
Coca-Cola is a universally well-known brand. The parent company based in Atlanta Georgia produces a concentrate, which it supplies to bottlers all over the world. The company’s threefold mission is, “to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference” (The...
The business can be discussed as a world-class one when the company performs as a leader within the market and industry not only at the local but also at the global level. The examples of the world-class business are Ford Motor Company, Apple, Google, Boeing, Procter & Gamble, Coca-Cola, and...
The source of power and authority within an organization depends on certain structural conditions. A form of “dependency” always exists in every company or organization. After taking the recommended test, I have observed that I am constantly “gaining power and information” at my workplace. I have always worked hard in...
When engaging in international business, investors must comprehensively consider the political and legal factors existing in their preferred investment countries. These factors take a central stage since they directly affect the nature of investment and its performance in the state of preference. Political factors come in the form of unanticipated...
Employers across the U.S. have several feasible systems that they can use to manage the personnel side of their organizations. These systems, according to Kaiser (2005), denote the diverse types of employment relationships that may subsist between the employer and the organization on the one hand and the employee on...
Evaluation of Team Members In order to be able to lead this team towards the desired success, it is important to understand the personality of every one of them in order to be able to know how to approach them on different issues. The first step in managing this group...
Web-based systems for data storage, assessment, analysis, and further application have become rather common nowadays. More importantly, these systems can be used for both personal and professional purposes, which has opened a plethora of opportunities for business and entrepreneurs all over the world. However, defining the web service that provides...
The Problem of Exploitation Many companies exploit their employees by paying them poorly. Some companies also fail to provide their employees with the best working conditions. The problems of exploitation and child labor are common in many countries. This situation explains why business firms should ensure every worker receives the...
Importance of Consumer Behavior Consumer behavior is very important to the administrators at Pretoria University who use the marketing concept in providing quality meals at affordable prices for the students (Peter & Olson, 2010). The most puzzling aspect of consumer behavior is its dynamism. It causes wastage of resources (Shankar...
Though the gap between the marketing approach adopted in a company and the production process that is viewed as the most adequate one in the same organization may seem rather large, the choice of a marketing strategy, in fact, defines the manufacturing one largely. The case study carried out by...
Google is one of the most famous multinationals in the world. It operates in over 50 countries worldwide (Google Inc, 2015). Google provides a wide range of products and services in the sphere of IT technology (including development of applications, devices and so on). The company was founded in 1998...
Introduction Modern world is characterized by the great rivalry. To be successful means to be better than others.. That is why great attention is devoted to the remedies which will help company to become better than other companies and then turn into the best in the world. Right management of...
Navigating and facilitating change It is crucial for both managers and the rest of employees to master workplace skills in order to boost productivity. One of the vital skills is the ability to navigate and facilitate change process. Although the leadership of an organization is largely charged with the role...
Introduction In their article entitled, “Third-Party Logistics (3PL) and supply chain performance in the Chinese market: A conceptual framework,” Zhang and Okoroafo (2015) affirm that with the internationalization of business operations, competition amid different players has developed into rivalry amid supply chains. Though not explicit; the thesis of the authors...
Introduction According to Community Tool Box (2014), culture refers to shared customs, traditions and way of doing things among the people affiliated to a particular group. A typical organizational setting consists of people from different cultural backgrounds, but sharing a common professional goal. Consequently, cultural competence provides a unique set...
Culture plays a critical role in ensuring the successful completion of business transactions. Understanding people’s ways of life in any market is the first step towards winning their hearts. The American business culture differs significantly from those of other major business partners, such as China, Africa, and Britain. This article...
Introduction Apac Company is one of the leading paper and package companies across the country. It is involved in the distribution of paper and janitorial products to wholesale consumers in Michigan and in some parts of Ohio (Ford and Park par. 1). It is important to indicate that the company’s...
An overview of the article An article, Finally superfine wool pays by Sarina Locke highlights the rising fortunes of superfine wool producers because of good feed and great prices (Locke 2011). The indicators of the market have been good since 1988-89. These indicators are mainly for wool that makes “luxurious...
History Google is one of the most used search engines in the world. The company has gained global recognition for its good products, exemplary business model, growth of technology, and positive influence in the society. Google enjoys a lot of success and controls a sizeable share of the European market....
Performing human resource management presupposes supervising a variety of processes that the members of the personnel in question are fully aware of their roles, responsibilities, and current tasks, as well as ready to strive for the common goal (Storey, 2014). Therefore, personnel administration can be deemed an important part of...
Introduction In the contemporary business world, supply chain management is an important part of business establishments since it helps to minimize cases of fraud and bribery. Integration of IT into supply chain management provides new techniques that are critical in limiting the rates of exposures to various risks. A considerable...
The measurement of an organization’s performance presupposes a thorough evaluation of the key components of the corporate mechanism, including both the internal (e.g., the workplace environment, the corporate ethics, etc.) and the external (i.e., the logistics processes, the international relations, etc.). The Global Logistics Performance Index (LPI), which measures six...
Central Problems of the Case The major problems facing Eastman Kodak Co. can be traced back to the early 1970s. They emanate from the rapid changes in the market and industry conditions (Jones 464). Other issues are associated with the company’s management and organizational structures. Failure of Eastman Kodak Co....
Sustainability in Manufacturing and Product Design In the following chapter the author describes some main issues of sustainability in manufacturing and product design. The reasons and benefits of the implementation of sustainability in the working process of some great world companies are also described. The author gives a list of...
Current Situation History In 1996, Kevin Plank, a former football player from the University of Maryland, founded Under Armour (UA), to the world. Plank was disappointed because of the inability to find appropriate clothing for sportsmen under which accumulated sweat would not be a problem anymore. He used the recommendations...
Guiding the members of a project through multiple stages, identifying the key tasks and assigning the participants with the corresponding roles and responsibilities are rather challenging tasks. In order to qualify for a successful project manager, one must incorporate several crucial qualities and enhance the significance of certain concepts. Traditionally,...
Situational Overview Vendros Technology is in a negotiation with the Netcom Brazil with the intention of getting a licensing agreement. This proposal will assist the Vendros Technology as a guide to their actions in the next phase of resolving the above conflicts and emerge as the ultimate winner in the...
The company of “Under Armour” already sells its products not only via intermediaries but also by using direct to consumer (DTC) sales. We will argue that the company should use DTC sales more, despite some of their disadvantages, and that the most profitable way of DTC selling is Factory Houses....
Executive Summary Google is the most successful search engine in the global market currently. The firm has been able to achieve success because of its unique search engine algorithm and other unique factors. However, the demand by the German government that it should reveal its search engine algorithm may have...
Background Information History Vietnam is a communist state with descendants from China and Indonesia. Notable historical experiences include the Vietnam War and the involvement of the US. Vietnam has engaged in several wars with its neighbors over border disputes. Over the years, the country’s relationship with the US has improved...
Executive Summary The new business will appeal to travelers who consider pets as a part of their families and would like to present gifts to them after being away. It will exploit opportunities emerging from new regulations that require hotels to have pet parks and the need to present gifts...
Leadership refers to the process of influencing people in order to achieve certain goals and objectives. Leaders posses certain qualities and skills that determine their levels of success. Also, they adopt different styles depending on their goals and personality traits. Examples of leadership styles include narcissistic leadership, laissez-faire leadership, toxic...
Introduction Boltanski & Chiapello in their book “The New Spirit of Capitalism” (page 47) note that wealth created by one person is wealth to the society in general. They are of the opinion that if theft is not used, then an individual should be left to accumulate wealth. This is...
Introduction Globalization is gaining more and more impact on institutions ranging from small companies to multinational corporations. The shrinking of international boundaries among enterprises and their markets has made it necessary for institutions to come up with the possible strategies for dealing with the demands of such diversification. The element...
I would like to apply for a position of assistant/apprentice hairdresser in your salon. I have chosen your salon because I recognize and appreciate the magnificent and trendy hairstyles your company offers to its customers and would be so proud to be part of your zealous team. I have recently...
Introduction Passed by the Congress on June 30, 2010, Dodd-Frank Wall Street reform is a landmark legislative alteration to financial supervision which was signed into law by President Barack Obama on the 21st of July, 2010 (Paletta). It is expected to address various system loopholes and weaknesses which have contributed...
TNCs operate in more than one country and manage production in the foreign nations, or host countries, whereas their management headquarters are situated in one country, referred to as the home country. A TNC, however, fails to identify with one home through employing senior executives from varying nations and decides...
Introduction In this paper we will analyze trade mark Michelin, its new product and will talk about the effectiveness of the advertising campaign. Michelin is considered to be one of the leading tire manufacturing companies in the world. There is no doubt that this market is quite competitive and in...
Introduction Today’s business world is very competitive and dynamic. Companies often end up failing because of the lack of good planning. Many businesses end up making losses not because the business ideas backing up the product are poor or weak but simply because the business planning and strategy formulation process...
Introduction Pay incentive is a motivational feature that could be awarded in both monetary and non-monetary form and is used for the purposes of encouraging staff and employees to achieve the targets set in the workplace. As the business environment becomes more and more competitive, higher goals are being set...
The US subprime mortgage has not only had an affect in the USA but also has spread across the globe. Thus, the direct risk exposure has spread well beyond the USA to Asian and European market. It has become essential to adapt a dynamic risk management tool to contain credit...
The comparison of budgets of the two super states may be essential for further evaluation of financial potentials of both countries. The paper is claimed to evaluate and compare the budgets of Saudi Arabia and the United States of America. In the year 2007, Saudi Arabia anticipated a budget shortage....
Introduction Property can be largely termed as any physical or intangible asset owned by an individual in solitude or in a collective manner (Kilcullen 1). Considering current systems in the society, a property owner virtually has all the rights to a property including selling, renting, exchanging and such like privileges...
Domino’s pizza has dominated both the United States’ market and the international market in manufacturing pizzas since starting its operations in 1960. It has a vision that targets to absorb brilliant people to assist in achieving the mission of producing and delivering the best pizzas. The company has chains of...
Most small business directors tend to believe that the best way to generate their business is to find help from the Government. It is true that this structure should be responsible for finding innovative and effective ways of making small businesses in the UK competitive and able to live among...
Motivation refers to a condition that energizes and directs towards goal-oriented behavior (Baldwin & Migneate, 1996). Motivation is used at the workplace to attract individuals to the company as well as retain them there. This is done by applying principles such as total quality management, meritocracy, team building, performance contracting,...
Introduction To optimize productivity benefits, businesses today are cross-training their employees to leap the economies of scale that come with such strategies. Cross-training refers to the coaching of employees in a variety of skills and responsibilities in various tasks so as to improve their effectiveness in the performance of their...
The business realm has always been famous for its competitive and uncompromising environment, as well as the unethical avenues that some businessmen undertake in order to profit within the shortest amount of time. However, in the XXI century, with the advent of corporate social responsibility (Hanson, 2010, October 1), the...
Introduction The development of accounting frameworks in any country is part of its evolution process over the years. New vistas of development bring in mandatory modifications into the existing framework. As the entire economic process of a country is dependent upon its financial regulatory structures, the accounting framework is bound...
In the essay, you will find a discussion of the challenges and strategies for overcoming resistance to change in the workplace. Drawing from personal experiences and research, the paper explores the various reasons behind resistance to change and offers practical advice on how to cope with change and adapt to...
Introduction The government of the US plays a significant role in the American economy, which is the backbone of the country’s success and also has a role in the control of firms in the industry so as to check on the supply and pricing of commodities. It is responsible for...
The new deodorant product that our company intends to introduce into the retail chain could present great opportunities for our company. This calls for proper and effective marketing of the deodorant. While doing this, we need to consider ethical and legal issues that may arise of which I have researched...
The secret of character and leadership It is commonplace that character forms the basis on which all pertinent decisions that influence leadership can be made. It should also be noted that a leader’s behavior is the best indicator of his or her character. As a result, scholars have argued that...
Market plan Innovative contemporary technology has brought about a remarkable transformation in the mold of the modern day society. The spectacular and radical transformations that have occurred in the past few decades is indicative of the consequences of human endeavor to embark on countless new inventions and incessant search and...
Research-based report Formal reports are very important for the successful communication of the information. They are usually used instead of formal meetings or other ways of information promotion. Research-based reports are generally created in order to demonstrate business ideas to the necessary audience. Their main aim is to present the...
Introduction Instagram’s main line of business focuses on sharing photos and videos. While operating in this line of business, the organisation has immensely altered the manner in which people perceive the world. Kelvin Systrom who is the company’s co-founder maintains that Instagram constitutes a key element of the lives of...
Insights Gained into Organisational Dynamics Organisations should implement powerful models and behaviours depending on the targeted goals. The term “organisational dynamics” is widely used to examine how human capital in a company can be managed to improve the level of business performance (Mastrangelo, Eddy, & Lorenzet, 2014). In order to...
Diversity management is an important aspect in organizational culture. The present study attempts to identify the relationship between diversity and the management perception and satisfaction in the organization. The study used a mixed-method approach to measure the satisfaction of the top management of a major Korean company, and indicate the...
Although multinational corporations bring a number of advantages to developing countries, they pose various challenges and problems. Although they provide jobs to populations, these are low-skilled and poorly paid. There is repatriation of the profits earned from the businesses they operate. Because most of the companies are concerned with more...
Alan Brinkley, in his book The Unfinished Nation, develops on new insights as of the history of the United States. In this respect, the author underlines the provocative idea of his book, starting with its title. In fact, one of the richest economies of the world, the United States, as...
Introduction With the global boundaries becoming more and more irrelevant owing to increasing international migration, the United States is gradually becoming multicultural. Individuals from all over the world have over time appreciated the United States as the land of opportunity. Hence, many persons ranging from professionals to unskilled individuals are...
A Study Of The Individual Who Bully’s In The Work Place Bullying at workplaces has received increased attention from the media (Beckford, 2008; Parker-Pope, 2008; Klein, 2008; Said, 2007). A recent survey in the UK showed that 56 percent of employees believe that they face serious problems in the workplace...
Abstract The marketing environment keeps on changing, just like the consumers. Marketing as a discipline and style also changes so as to be in touch with emerging trends. The dynamism of the marketing styles has seen the discipline evolve over the years, from the traditional product marketing concept to societal...
Stable Diet’s Marketing Strategy and Target Market Stable Diet is a small business enterprise based in Ireland. Essentially a baking business with products like cakes, breakfast cereals, and flapjacks (www.stablediet.com), Stable Diet tries and caters to the traditional whole food sub-category of natural foods. The emphasis of the company is...
The study of ethics also referred to as moral philosophy, is a subdivision of philosophy that tackles and deeply addresses the morality and principles that are put in place in the business workplace. This is good, and the evil, the dos, and the don’ts meant to be observed in the...
This research looks into the text mining activities of several companies on the aspect of text mining, which forms an integral part of improving customer loyalty and patronage. The research hypothesizes that the failure of text mining projects is specifically linked to improving customer loyalty and patronage. In turn, the...
Abstract Leadership is a crucial component of the operations of any given organization. It is a process of social influence in which an individual should be able to enlist the support and assistance of others so as to achieve a common goal. The focus of this paper is on the...
Introduction Today globalization has become one of the most discussed notions both in theoretical findings of scholars and in the everyday practice of decision-makers. Progress and technology have been rapidly turning our planet into a “global village” where one can cross the ocean in several hours, talk virtually with strangers...
Every organization has a need to formally coordinate the pattern of interaction between the organizational members. Thus organizational structure can be defined as the process of allocating tasks, coordinating between organizational members, and formalizing the ‘who reports to whom’ concept. Strategy is the long term goal and the objectives of...
Outsourcing arises when a company or organization purchases services or products from an outside supplier or a vendor, rather than performing the same tasks or work within its own facilities. The main reason why companies engage in outsourcing is to reduce capital expenditure over a business process and to allow...
Every organization is unique. This is because the organizations have different ways of doing things. They have a culture that is unique to that organization. Some scholars say the corporate culture is to an organization what personality is to an individual Different organizations give different levels of job satisfaction to...
Introduction Background E-marketing is a part of e-business that makes use of electronic medium in the promotion of products and services using age-old marketing principles to meet the marketing objectives of the organization. According to Marketing Teacher (2000, 2005), e-marketing is by its very nature an aspect of an organizational...
Executive Summary In order to conduct the operations of a business in an efficient and effective manner in a foreign country, it is necessary to take into account the benefits the country in question offers as well as the challenges a business is most likely to experience. This paper analyzes...
Introduction De George, R. T. (2006) addressed that corporate social responsibility is the awareness of business organisation that their accomplishments have not at all kept any negative impact on the society as well as on the social advancement and welfare activities like consciousness on environment pollution, infrastructural advancement like repairing...
One of the main problems of managers in the business world is how to evaluate the company’s achievements fast and effectively. The main factor that influences the job performance is the employees’ behavior. There is the traditional approach which does not give qualitative results. The business research conducted by Kaplan...
Introduction A conflict is a disagreement between two parties of different levels that may be a threat to their existence. Conflicts occur when the parties realize the disagreement will be a threat to their interests, needs, and concerns. Although conflicts are part of us in society and provide opportunities for...
Abstract In this paper, the interrelation between air transportation and the supply chain is discussed to explain the impact the transportation industry may have on logistics. The United States increases costs on the air transportation industry. The goal of the article is to prove that air transportation cost changes may...
Summary The report entitled “Lack of communication in the change processes,” describes the various problems that arise if the changes in the organization are not communicated to the employees. The employees must realize that they are given preference within the organization, and any changes that are introduced in the organization...
In any organization, the code of ethics is an extremely important document. The purpose of the code of ethics is to outline the core values to which the organization employees are expected to adhere during the working process. The code of ethics presents guidance for the ethically appropriate behaviors and...
At any point in life, a person may ask himself or herself about what it takes to be a leader. Such a question can arise in a variety of situations, whether it is in the army during battle training or in the office when working on a new marketing project....
Executive Summary This paper bases on one of the seriously contested industrial topics: the functions of production and inputs in corporations. The study employed a triangulation method where data from various theoretical and empirical studies remained quite significant. Since there was no primary field data collected to validate the existing...
Introduction In every nation, there is a set system of tax collection. The U.S. is not an exemption to the rule. Their system is self-assessing and presupposes that citizens, as well as foreigners, are liable to taxation. The taxation of foreign citizens is different from that of resident citizens. Every...
Introduction Research Background Fast growth of information technology and concurrently that of the banking services has triggered a great competition in the market. Electronic banking has been effective in transforming the lives of consumers and changing their expectations (Havasi et al, 2013). The evolution of e- banking relates closely to...
Abstract Foreign direct investment has become very popular as corporate organizations try to expand their market share. It is important to understand the current trends in foreign direct investments in emerging markets. This research reveals that unlike before when the foreign direct investment was dominated by large corporations, the mid-sized...
To examine the relationship between democracy and national economic performance in China, it is necessary to define the two notions. O’Neil et al. define democratic regimes as those “with rules that emphasize a large role for the public in governance and that protect basic rights and freedoms” (30). In democracies,...
Introduction This report focuses on analyzing and synthesizing information about the best business-to-business marketing practices found in seven different articles. The paper will first explore the main themes raised in the articles, then link the articles to the B2B marketing course, and finally, discuss Building long term customer relationships in...
Introduction The efficiency and success of an organization greatly depend on the type of leadership approaches or strategies that are practiced in the corporate organization. According to some organizational change scholars, a leader must be capable of influencing, motivating, and enabling others to contribute to the success and efficiency of...
