International Marketing: Global Corporation vs. Company

EPRG Framework The Ethnocentric, Polycentric, Regiocentric, and Geocentric (EPRG) framework allows defining organizations based on their scale and scope. Specifically, ethnocentric companies shape their customer segmentation strategies based on culture-specific characteristics thereof, whereas regiocentric and geocentric ones focus primarily on geographic location. The regiocentric approach also serves as the link...

The Molly Maguires: 19th-Century Labor Struggles in Pennsylvania

Introduction The workplace environment has evolved over time but seemingly, modern-day workers face almost the same problems as their counterparts from the 19th century. In the 1800s, coal mining was one of the economic mainstays in Pennsylvania, and thus most immigrants trooped into the region in search of job opportunities....

Big Business and Exploitation of Workers in the US

At the beginning of the 20th century, people in America felt the strong necessity of reforms in the domestic economy. In response to this need, the progressive movement emerged, whose intention was to make the government more responsible for social inequity (Media Rich Communications [MRC], 2004). This paper will explore...

COVID-19 Economic Impact: Global Responses & Innovations

The COVID-19 outbreak has had a serious and widespread impact on the global economy. Different countries’ issues resulted in economic failure as most economies depend on international trade, tourism, raw materials exports, and external financing. Governments in many developed countries have taken effective stimulus measures, while lower-middle-income and emerging countries...

Leadership: What It Means to Be a Charismatic Leader?

Various organizations set different goals and objectives to become successful, and each of them has its strategy that they follow. In the same way, different styles of leadership may work for some organizations and may not work for others. In the current exploration, it was chosen to focus on charismatic...

Online Shopping: Security Concerns vs. Convenience

Results This study is based on the data obtained through a survey that involved 23 volunteering participants (13 males and 10 females). The age of the people who completed the questionnaire ranged from 18 to 35, so the research reveals the views of young adults and adults. The participants were...

Rebranding Project for Local and Global Companies

Introduction The use of such marketing technique as rebranding can be effective for various reasons – insufficiently high consumer demand, inability to withstand competition in the market, and other factors. In order to assess the success of this method, five companies will be analysed to find the best ways to...

ING Direct Case Study: Arkadi Kuhlmann’s Strategy

Executive Summary This paper analyzes the case study of ING Direct, an online banking-company founded by Arkadi Kuhlmann. The data on the organization’s income suggests that the business became profitable within a short period. The aim of the paper is to understand the strategy the banker used to lead his...

Fitbit Company’s Marketing, Consumer, and Product

Fitbit is a company that produces and sells fitness trackers, smart watches, and accessories and develops apps aimed at improving the health and fitness of their users. The company offers a narrow selection of products targeting people interested in maintaining an active lifestyle. The present paper will introduce the three...

Buyer Behavior Model & Fitbit: Influences on Consumer Choices

Introduction The Buyer Behavior Model is a useful tool that represents the various influences affecting consumer behavior and purchase decisions. The model includes external and situational influences, as well as internal factors and processes that result in the purchase and evaluation of a particular product. The present paper will apply...

Fitbit Promotion: B2B Strategy & Digital Marketing Success

In the recent wake of healthy lifestyle habits, Fitbit is likely to gain a significant amount of attention once it is marketed appropriately. The choice of a promotion strategy and the channels that will be used to ensure consistent communication with target audiences will define the project’s success in the...

Sexual Harassment Education for Managers

Sexual harassment has become a prevalent and important issue in the workplace. It is defined as unwelcome sexual advances, the conduct of a sexual nature, or solicitation of sexual favors that are inappropriate, intimidating, or make the victim feel uncomfortable. There is a broad range of examples for sexual harassment,...

Fitbit Firm’s Integrated Marketing Communications

Introduction The three key communication channels used in marketing communication plans are digital marketing, TV or radio advertisements, and sales promotion. The present paper will aim to discuss the recommended use of these communication channels by Fitbit, which will help the company to become more profitable. Communications Channel 1: Digital...

Fitbit Firm’s Marketing, Consumer, and Product

Fitbit’s position in the tech market is influenced by three key marketing environmental factors: the competitive landscape, the popularity of social media, and trends in lifestyle and health. Each of these factors can have a positive or negative influence on the company’s success depending on Fitbit’s approach to managing it....

Amazon Inc.’s Strategy and Financial Expenditures

Introduction Amazon is among the most successful electronic trading businesses in the United States. Being founded more than twenty years ago, the company has managed to create the largest online marketplace in the world, which indicates the presence of a well-developed marketing strategy. Considering that studying the experience of market...

Isuzu Australia’s Shift to Collaborative Digital Solutions

Introduction Initially, Isuzu Australia Limited (IAL) was manually distributing information to other truck dealerships within the region; however, this method proved to consume a substantial amount of cost and time and was susceptible to errors. The effects associated with the manual technique were a potential threat to IAL’s market position....

Emotional Intelligence: Experiences and Skills

Emotional intelligence (EI) is regarded as one of the important components of effective leadership. Batool (2013) points to the strong link between EI and leadership style. It is also found that leaders tend to receive higher EI scores than their followers (Siegling, Nielsen & Petrides 2014). Being a Human Resources...

Redhook’s Market Expansion: Analysis and Strategies

SWOT Analysis Strengths Advanced technology and new equipment Popularity in the market Strong brand presence Weaknesses Relatively high prices Focus on freshness complicates large-scale distribution. Refusal to accept contract brewing makes expansion more difficult Opportunities Large geographic areas for expansion Younger populations discovering craft beer Large general growth in the...

Business Plan for Dementia Training in Correctional Institutions

Project Proposal Based on the investigation of the needs of the correctional institution that is the workplace of the researcher, the present paper will offer a business plan that will target the identified issue. The latter is concerned with the lack of staff training on the topic of dementia management,...

Importance of Negotiation Contracts in the Business

Introduction Contracts enable the parties that are willing to cooperate to agree on and set a list of rules that will guide their collaboration. Written contracts may consist of different sections, including the preamble, definitions of terms, the words of agreement, and the duties that each side promises to fulfill....

Leadership vs Management: Differences and Impacts

Introduction The concepts of management and leadership have been misused and misinterpreted to mean the same thing. Actually, leadership and management are two distinct concepts that are complex in application and coverage. This report differentiates leadership and management from functional application perspectives. The paper also explores the theoretical application of...

Apple Inc.: Marketing Principles and Practice

If you are wondering what Apple principles and advertising strategy are or how they plan their social media campaigns, you are at the right place! Keep reading to get some inspiration for your paper with the help of our essay example. Apple Marketing Analysis: Introduction Today, Apple Inc. is one...

Perspectives of Corporate Social Responsibility

Introduction Businesses, especially large multinational enterprises, affect the lives of communities where they operate, having the power to bring either a positive or a negative change. The idea of corporate social responsibility (CSR) implies that these companies integrate strategies that affect societies and the environment, making these elements an important...

Organizational Behavior in the Workplace

Connection Between OB and Selected Job Skills Organizational behavior (OB) is an extremely important aspect that impacts the functioning of all organizations. It describes how to manage people at work and what qualities and competencies might be demanded to improve cooperation among employees (Kinicki & Fugate, 2015). The matrix provided...

Recycled Mobile Phones: Marketing Strategy

Companies should develop superior models to ensure that their products are available to more customers. Firms that fail to design proper marketing strategies will find it hard to achieve their aims. This paper describes how my company will launch a new innovative idea and implement it successfully. Innovative Idea The...

Environmental Balanced Scorecard for the Everest Retail Company

Introduction Over the last decade, the environmental attributes of the business organization have been outlined as significant in affecting the outcome and general sustainability. The environmental concerns are propelled by the rise in legislation, pollution, and stakeholder pressure. This means that evaluation of environmental performance for a business is an...

Barnes & Noble Nook Media Failure Analysis and Recovery Strategies

Barnes and Noble is a 6.8 billion company with 675 locations throughout the country, which also operates 686 college bookstores that make up the company’s Nook Media unit. During the tenure of William Lynch as the head of Nook Media in 2010-2013, the company suffered significant losses (Berfield). This paper...

Developing an Effective Business Plan for a Fictional Biotech Company

A fictional company that I would choose is a biotech business. I know several people who work for an international pharma group and have experience protecting medical inventions through intellectual property patents. I asked them about their knowledge, and they told me that a biotech business could be profitable. The...

Strategies to Become an Effective Human Resource Practitioner

Introduction Creating a capable HR department in any given organisation is traditionally aimed at generating additional value by attracting and managing talent in an administrative role. However, in recent decades, HR departments have been striving for a more strategic role in the business organisation and an advisory role to the...

Best Buy’s Strategy Elements

Best Buy Co. is a company that operates in the United States, Canada, and Mexico and focuses on the delivery of various technologies to enrich the lives of people. The range of services varies from entertainment to food preparation and health wellness, and the company promotes services that aim to...

Opening Your New Dunkin’ Donuts Locations

Introduction The nature of the Dunkin’s Donuts’ system is determined not so much by its constituent elements but by their relationship between each other and each element individually with the system as a whole. These relations form the structure of the system, the main purpose of which is to ensure...

The Impact of a CEO in an Organization

In general, Chief Executive Officers (CEOs) have a significant influence on their respective organizations. From the perspective of organizational psychology, CEOs have a considerable effect on the performance of an organization as a whole because of their influence on the lower levels of management. Liden, Fu, Liu, and Song (2016)...

Business Plan for SLMC Wellness Center: Feasibility and Goals

Introduction Enhancing the range and scope of services provided by an organization can help it to attract new customers and generate more revenues. However, when undertaking new projects, it is critical for the management to understand their long-term outcomes and possible considerations. The proposed project is to open a new...

Nike Inc. and Adidas Group: Business Direction and HR Planning

Industry Background The sporting gear industry occupies a significant place in the business environment in Canada. The industry’s code, according to the North American Industry Classification System (NAICS), is 339920, which refers to sporting and athletic goods manufacturing (“NAICS Code Description”). The reason for choosing this business field is because...

SWOT Analysis of Axon Enterprise: Strengths and Challenges

Axon Enterprise, Inc. specializes in technology and weapon items for law enforcement and is one of the leading companies in its industry. A necessary activity of such a corporation is performing a SWOT analysis in order to be aware of the company’s situation. SWOT analysis is a general tool examining...

iPhone Sales Trends: Decline, Future Outlook, and Market Impact

Current Business Situation and Sales Projections Apple’s iPhone is arguably the most popular and recognizable smartphone on the planet. Since its launch in 2007, the corporation has sold over 1.3 billion iPhones. Between the years 2001 and 2018, the stock price of Apple had increased by an impressive 15,000%, which...

Leadership Selection and Development Programme at General Electric

Introduction Leadership is an integral component of nearly every sphere of contemporary life. It is equally applicable to business, education, or healthcare. On the whole, it is an ability to provide an impact on other people using one’s personal qualities and values. Management is another important sphere of any company...

Smart Healthcare Marketing: Success Stories & Pitfalls

Nowadays with the rise of technology, the abundance of information online and growing consumerism, among other issues, it is twice as important to have a smart healthcare marketing strategy. Understanding the uniqueness of your brand is key to building the right initiative. For example, one of the best marketing strategies...

Quality Systems and Their Role in Organizations

It could be hardly doubted that nearly every company strives to please as many customers as possible. It is also apparent that managers of different businesses, companies, and organizations have to implement specific frameworks to achieve their goals. One of the most prominent management approaches is a quality management system...

The Problem of Lookism at Workplaces

Nowadays the world sees a range of social issues that affect different groups of people. Lookism, which is a tendency among employers to hire such candidates whose appearance corresponds with the so-called standards of beauty, belongs to the most concerning problems. Specialists note that this trend influences mostly women leading...

Coke and Subaru Case Studies

Coke’s Case Coke introduced a new taste to the audience in 1985; however, the company received negative feedback from the customers. Coke decided to alter an old taste after Pepsi presented the “Pepsi challenge” advertisement that had success, and Coke started losing its popularity. Hence, they decided to develop a...

Role of Ethics Within Leadership

Ethical leadership involves embracing practices that comply with the set moral beliefs and values, such as observing the dignity of others and respecting people’s civil liberties. Ethics refers to concepts such as trust, equality, integrity, and charisma (Grandy & Sliwa, 2017). Complying with some laid-down ethical principles results in ineffective...

Costco’s Business Strategy and Model

The current essay analyses an article by Stone about the Costco company (55). The article analyses the business development and its growing into one of the most successful corporations in the United States. It is mostly concentrated on CEO Craik Jelinek because his management is probably the reason for Costco’s...

Factors for Starbucks’ Successful Market Expansion

Expansion to a new market presupposes consideration of vital elements that are required for success. First of all, for Starbucks, it can be recommended to communicate the brand successfully. The entry to a new area demands this element as a part of the preparation for the functioning of a company...

Integrated Marketing Campaign Stories: Subaru’s Short Video Commercials

Big corporations with well-designed brands, company mission, vision, and values integrate their priorities in captivating messages that they address to their target audience through marketing tools. An integrated marketing campaign (IMC) is a combined set of promotional messages distributed through various channels of communications so that brands can reach their...

Managing Workplace Conflicts in ICU: Insights and Solutions

Recurring Conflict: Description Arguments often occur in the workplace due to the pressure of deadlines and the presence of factors contributing to misunderstandings, diversity levels being the key one. With several cultures being represented in the environment of an organization, misconceptions will occur due to incongruences between the viewpoints of...

Targeting Subaru’s Market: The Cosmopolitans & European Strategies

The best-matched lifestage group is The Cosmopolitans: Upscale Younger Family Mix which belongs to the urban uptown social group and the midlife success lifestyle group. This group can be predominately found in major metropolitan areas and regions known for high economic success. There is a significant number present of this...

Importance of Intercultural Competence in Business

Cultural studies are rapidly developing and influencing every sphere of activity nowadays so that different approaches have been applied to the understanding of what intercultural communication is. Living in the intercultural society in the period of globalization presupposes incessant interaction with diverse representatives of one’s nation, so the interpersonal connection...

Profitability of Sole Proprietorships

In recent times, many people prefer to work for their profit rather than benefit “the big boss.” Modern times and free access to the Internet give people a much better chance to sell what they are good at and get profit from it. The popularization of social networks such as...

Best Practice Companies: Netflix

The companies that operate in the context of technological advancement and the active inclusion of millennials into the workforce need to adjust to the new requirements within all the spheres of performance. One of the most crucial elements in the work of any company is the sphere of HR management,...

Edges and Shortcomings of Offshoring

Introduction Background information For the first time, the practice of offshoring began to be applied in the 60s of the 20th century by European and American companies; however, the term itself appeared only in the late 70s. It is important to note that the phenomenon of offshoring involves the separation...

Promotion of Tolerance at the Workplace

One of the most significant benefits of the friendly organizational environment and the positive relationships with colleagues is that they foster employee motivation and allow multiculturally diverse individuals to fulfill their potentials in the work context. In turn, the lack of tolerance culture in the company creates barriers to diversification...

Hot Topic: Case Study

Introduction Hot Topic has been in operation for the last two decades. Within this period, this retailer has managed to grow from less than 20 to around 800 stores. This means that it has become one of the leading players in its sector today. The discussion presented below describes the...

Authentic Leaders: Personal and Critical Reflection

According to Starratt (2004), an authentic leader brings himself or herself and everything he or she believes in his or her work. It is common to find definitions of authentic leadership to also include descriptions such as transparent, consistent, and accountable. Evans (2000) argues that trust is key in any...

Unmanned Vehicles in Cargo Transport: Trends & Challenges

Although unmanned vehicles have been used for decades, their applicability in cargo transport is now slowly being recognized (Knoblauch et al., 2019). As a venture capitalist seeking a start-up company, the use of unmanned systems in the commercial sector, especially long-distance cargo transport, is a relatively new technological adaptation that...

Current Organizational Issue: Technological Changes

Introduction Organizational leaders should be aware of the changes experienced in their respective sectors or industries. This knowledge can empower them to recruit competent employees and be prepared for potential challenges that might affect performance. They should also form partnerships with different stakeholders whose ideas and practices resonate with the...

Leadership Psychology and Behaviors

Introduction The term leadership refers to an aleatory concept that can take different forms: spiritual, shared, and corporate leadership are some of its most common aspects. However, while leading ability is easy to identify, it is difficult to define (Antonakis & Day, 2018). A broad definition relates leadership to the...

Enhancing IT Compliance: UPS and IT4IT Value Chain

Summary of Article The selected article is about a case study for IT4IT authored by the Open Group (2015). The article posits that the information technology (IT) value chain complements service delivery and improves compliance to organizational plans. Therefore, IT processes are critical to the success of organizational processes because...

Analyzing Logical Fallacies in Tim Gurner’s Wealth Advice

Arguing a specific idea might seem like a rather basic exercise in the ability to build a constructive statement, yet the presence of a biased experience may cause one to succumb to traditional logical fallacies. An article by Sam Levin showcases an example of a logical fallacy that enters a...

Building Effective Organizational Culture: Key Strategies

Introduction Organizational culture is a set of underlying principles, assumptions, and interactions which guide behavior and create a specific social and psychological environment within a workplace. Such culture can be complex, consisting of various factors such as leadership, company vision, expectations from employees, and overall practices and inner-workings of the...

Integrating Leadership Models for Enhanced Nursing Practice

Model of Leadership and Its Application Playing the role of a leader invites a range of opportunities for altering and improving the process of meeting the set goals. As a leader, one should focus not only on accomplishing a basic objective of implementing a particular project or raising the revenue...

Leaders and Organizational Environment

Introduction Understanding leadership, specific approaches to it, and the relationship with followers is crucial for developing characteristics that enable efficient work. For instance, executives may apply employee rewards and punishment to encourage or discourage certain behaviors, which affect the efficiency of daily operations. In addition, it is essential to understand...

Amazon’s E-Commerce Strategy

Introduction Amazon’s latest IT/ IS strategy is a massive expansion of its e-commerce platform and the creation of a new website to further encourage online shopping. Over the last couple of decades, Amazon has made a great effort to reinvent the very notion of a marketplace for consumer goods. In...

Amazon: Local and Global Markets

Executive Summary Based on sales, revenues, and global market share, Amazon has become one of the hallmarks of e-commerce in the United States. The advancements in information technology have contributed immensely to the growth and development of Amazon as a market leader in e-commerce, machine intelligence, and cloud computing industries....

How Procurement Optimization Adds Value to Organizations

Component 1: Primary Research What are you doing in your daily procurement in your daily work? My primary duty as a procurement officer is to ensure that my company has a regular supply of the needed raw materials to facilitate normal operations. On a daily basis, I have to plan...

Hot Topic Case Study: Success Through Employee Engagement

Introduction Hot Topic is almost unique in terms of employee experience and success as a business venture at the same time. The special atmosphere where each worker is valued and recognized is indeed the knowledge worth studying and disseminating. In this paper, the Hot Topic case study will be reviewed...

Organizational Behavior: Managing Employees

The functioning of a modern organization is a complex issue as it consists of numerous elements and aspects that should be considered to achieve the planned goals and create the basis for further development. For this reason, the existing approach to management presupposes that a specialist responsible for the growth...

Do Marketers Drive Junk Food Consumption?

Marketing and advertising are two fundamental elements of the modern world that impact its evolution and shape people’s behavior. The high potency of these tools can be associated with the fast speed of technologies’ development and their integration with every sphere of human activity. This statement is especially topical for...

Sloan Women in Management Conference

Introduction The situation in which Sloan Women in Management (SWIM) occurred is disastrous from every possible angle. The conference is under threat of cancellation, and tough decisions must be made. In such moments it is critical to consider all stakeholder’s positions in combination and produce a weighted course of actions...

Customization Process in BMW

Introduction A customization process providing a client-oriented approach to ensure that buyers are directly involved in the creation of a product is increasingly common in the modern market. In the struggle to engage consumer interest, many companies seek to attract customers by offering new opportunities and prospects for choosing goods....

Human Capital and Knowledge Acquisition

Over the past years, the role of human capital has been significantly re-evaluated. Training, in turn, has been regarded as a valuable tool to gain relevant knowledge as well as raise employees’ competence. However, the role of training in business life has undertaken a crucial change “from a program focus...

Manager vs. Leader: Roles, Skills, and Impact on Staff

The words “manager” and “leader” are often used interchangeably, but they mean different things in a corporate environment. If a person is a manager, they occupy a particular position in an organization that places specific responsibilities on them as well as a duty to oversee subordinates (Algahtani, 2014). Leaders, in...

Lysanders Wine Cellars: Research Insights and Strategic Scoping

Research Proposition The research proposition for the planned business endeavor will be as follows: If Ted Proctor establishes Lysander’s Wine Cellars in Dunedin’s Otago Rowing Club building, then he will achieve the revenue of at least $400,000 by the end of the second calendar year after opening. This proposition captures...

Organizational Behavior Business Write-Up Plan

Motivation-Hygiene Theory and a Pay-For-Performance Plan The motivation-hygiene theory elaborated by Herzberg includes two components. Maintenance factors, also known as hygiene issues, are work conditions, job security, salary, and insurance (Alshmemri et al. 13). The motivators are composed of responsibility, involvement in the work process, the recognition of an employee’s...

Growth Opportunities from Current or New Markets

Introduction Growth opportunities achieved through development in a business may be divided according to the areas where improvements can be achieved. Based on modern management practices, leaders of organisations often resort to strategies that involve expanding the capabilities of their companies by working in different regions, selling new products or...

What It Takes to Be a Great Leader

Leadership The modern world is experiencing drastic changes in all spheres of activity. Numerous aspects are triggering these alterations, such as the emergence and rapid development of technologies, their growing importance, increasing demands for diversity and effectiveness, and a tendency towards further sophistication of various processes. All these factors are...

Gamification as a Marketing Tool

In the modern era of information technologies, when data is viewed as the most important asset, it is essential to reduce the negative impact of information management tools on citizens. However, with the introduction of gamification marketing tools, the probability of people involuntarily and accidentally disclosing their personal data has...

Ethics in Business: Musk, Zuckerberg, and Corporate Governance

Discuss Elon Musk and Mark Zuckerberg and show how ethical values and culture played a role in the success or problem of the situation Elon Musk and Mark Zuckerberg, as well as their companies Facebook and Tesla, are commonly assumed to be exemplifying the viability of the ethically sound approach...

Vanessa Garrison: A Level 5 Leader in Health Movement

Introduction Organizations, which wish to attain lasting growth, must ensure that they have experienced administrators. Collins (2005) maintains that successful leaders possess a set of exceptional executive abilities, which enable them to guarantee that their companies overcome competition. Research shows that great companies have one thing in common: they are...

Online Ads and Sales

With the advent of new technologies, additional methods of advertising become available to marketing professionals. Numerous services now employ online ads, which are theoretically similar to those used in other forms of media but differ to adjust to the specific circumstances of the Internet. According to Lewis and Reiley (2014),...

Cross-Cultural Management for Virtual Teams: Context, Theories and Critical Cultural Influences

Executive Summary The influence of globalization is evident in all aspects of the business environment. By facilitating business collaborations and agreements between different countries, this phenomenon created opportunities for companies to enter new markets and multiply their profits as a result. Similarly, the advancement of information technology enhanced the global...

Analyzing Marketing Business Cases: A Step-by-Step Guide

As empirical inquiries, case studies investigate contemporary phenomena in their real-life contexts. When analyzing marketing business cases, the analyst introduces a measure of realism into management education (Cravens and Lamb 95; Ebneyamini and Moghadam 1). There are four fundamental steps in the process of a case analysis. Initially, the one...

Technological Factors of the United Arab Emirates

Technological Infrastructure: UAE and U.S. Innovations in technology open a plethora of opportunities for rapid and extensive progress in an array of domains, from personal communication to business to industry. Therefore, the analysis of the technological infrastructure of the UAE and comparison to the one of the U.S. as a...

Vision Bank Plans to Invest in Tanzania

Introduction Globalization is a powerful force making it possible for companies to do business in different parts of the world. Managers should implement powerful models if they want to achieve their aims much faster. This report provides detailed advice and recommendations to Vision Bank as it plans to invest in...

Optimizing Benefits Plan for Global Children’s Charity

Recently, Global Children’s Charity has seen a reduction in its workforce. The organization decided to lower operational costs so that a larger part of the budget could be used for helping children. Now, when 15% of the staff has been downsized, the company seeks to optimize its benefits plan. The...

Transformational Leadership of Jesus Christ

Introduction Nowadays, there are many different models of leadership, and one of the most common is the concept of transformational leadership. The leader-reformer motivates followers by increasing their awareness of the importance of combining their interests with a common goal and creating an atmosphere of trust. The transformational leadership model...

Boosting HR Efficiency with New HRIS at TorontoNorthAutoParts

Introduction The human resources (HR) department in every organization undertakes numerous studies to identify the challenges employees face and apply sustainable strategies to address them. At TorontoNorthAutoParts, the rate of rejects began to increase sharply, therefore forcing the company to introduce superior measures to minimize them. This occurrence might be...

Quantum Energy Marketing Plan: New Drink Launch

Executive Summary The present paper outlines a marketing plan for an up-and-coming fast-moving consumer goods company, Quantum Energy. The company intends to launch a new product, Quantum Energy drink, that is projected to stand competitions against the most serious market contenders such as Pepsico, Coca-Cola, and Monster. To make it...

Paid Search Marketing and Search Engine Optimization

Paid search or SEM is used for referring to the tasks that help Internet search engines such as Google to find a website and then rank it. For organizations who want to promote themselves and attract audiences or customers, the benefit of appearing as early as possible in search engine...

Six Sigma, ISO 9000, and MBNQA in Quality Management

Introduction Contemporary management theories attempt to develop a universal quality assessment system that comprehensively evaluates business processes and provides specific guidelines to minimize the occurred defects. However, currently, the one working methodology allowing to satisfy all the aforementioned criteria does not exist. Instead of generalizing the three most common programs,...

Keeping the Levels of Employee Engagement High During Mergers

Reasons The ethical dimension of business is often deemed as less relevant than the issues associated with the attraction of new customers and increase of a company’s profits, yet compliance with basic principles of Social Corporate Responsibility (CSR) and similar ethical standards allows a firm to gain an impressive competitive...

Business Analytics Aspects and Applicability

Introduction In today’s world, the popularity of business analytics is increasing; companies start to use its tools to guide their decision-making processes. This paper presents an overview of business analytics, evaluating its aspects and applicability. The report features opportunities and challenges business analytics presents. In addition, it addresses the features...

CB&I Supply Chain Management: Challenges and Strategies

Introduction CB&I is an American construction and building company that also supplies raw materials to various small and medium-sized firms. The problems of the development of CB&I’s logistics structures and, in particular, supply systems for manufactured products have been analyzed in sufficient detail. However, the question of creating highly integrated...

Continuity and Change in Innovation Management

Introduction In the modern world of business, innovation management turns out to be a significant process in terms of which organizational growth and competitiveness are possible. In 2010, Bhat conducted a study to investigate the peculiarities of managing innovation through the prism of continuity and change. The author began research...

Gardner’s Five Minds: Assessing Leadership Skills & Growth

Introduction Honing personal leadership skills should be accompanied by an objective assessment of individual capabilities, strengths, and weaknesses. Such an analysis may help determine certain key areas for professional growth and identify the most optimal ways of self-development. As an evaluation tool, the algorithm called Gardner’s Five Minds can be...

HCA Healthcare Corporation’s Strategic Analysis

Introduction HCA is a corporation that offers a broad scope of healthcare services in areas that encompass surgery, oncology, orthopedics, and cardiology to mention a few (Conte, Vitale, Vollero, & Siano, 2018). It majorly operates in the US and the UK. Its headquarters are in Nashville, the United States. HCA...

Fishing Gear and Equipment Shop in the UAE

Opportunity Sportswear is a business that is growing rapidly in the United Arab Emirates. However, the researcher noticed that most of these stores often focus on sportswear for men. It was also evident that fishing as a sporting activity is also becoming popular, but the local retailers are yet to...

Ethical Breakdown in Social Media Marketing: A Deep Dive

Introduction Nowadays, due to the rapid development of modernized society, business organizations actively deploy social media to target their audience. Although such tendencies allow them to reach a new level of promotion strategies, they are not devoid of drawbacks. Among these flaws, one can find the problem of manipulating the...

Outsourcing Payroll at Sony Canada: Benefits & Risks

I was asked to compile evidence on the benefits and dangers of outsourcing the payroll function of Sony Canada Inc. as a part of the budget review this year. Since letting an outside company manage payrolls may be a viable option to improve the efficiency of company management and reduce...

Mission and Vision: Transforming Business with Sustainability

Vision and Opportunity Executive Summary The preservation of the environment is one of the main issues that bother modern society. As humans, we have the duty to reduce our influence on nature and resources in order to ensure that they remain in the best condition possible for future generations. In...

SPA Salon’s Marketing and Design

The holistic SPA is created to provide deep relaxation procedures for highly stressed clients who require access to both signature and individual treatments. The business concept of the given SPA is to deliver entirely natural and organic products, which are oriented at relaxing and vitalizing a person’s mind, body, and...

Influencer Marketing Essay: Application in the Fashion Industry & Examples

Influencer Marketing Essay: Introduction The concept of influencer marketing (IM) emerged recently due to the development and growth of social media platforms, most prominently a photo-sharing application Instagram, and the increasing popularity of the video service YouTube. This component is a part of digital marketing – a term describing varied...

Impact of Ethical Issues on CSR Strategies: Starbucks, New Belgium Brewing, CVS

The impact of ethical issues on CSR strategies is illustrated in the cases of Starbucks, New Belguim Brewing, and CVS. The case of Starbucks presented in the book by Ferrell, Fraedrich, and Ferrell (2017) refers to the homogenization of the market and the role of employee happiness. According to the...

E-commerce Success: Key Factors and Planning

Introduction It should be noted that before starting an e-business or an e-commerce project, various aspects should be considered. In addition, profound research on the market is required to understand whether the business idea is competitive enough. The purpose of this paper is to identify five primary factors to consider...

Cost Markup Pricing and Analysis Techniques

Cost markup pricing is a widespread pricing technique that organizations use. It implies the approach in which a price of a product is directly associated with the costs necessary for its production. First, a company calculates the average production costs. Second, the predetermined percentage of a markup (profit margin) is...

Seamus Company Enhances Educational Products with Mobile App

Abstract Seamus Company produces educational materials for middle school students and is seeking additional educational solutions for its line of products. This paper presents a proposal for the enhancing of the Seamus Company product catalog through an innovative technological solution. The current abundance of smartphones, tablets, and other mobile technology...

Performance and Data Analytics in HR Management

HR management is a complex and dynamic field that constantly undergoes changes and functions in a state of an ongoing flow. Since it deals with human resources and the global labor force, HR management responds to a variety of social trends that are highly changeable. In this paper, the reflections...

ACME Fireworks: Legal Guidelines and Business Growth

Introduction Investors and entrepreneurs must be aware of specific legal structures and laws that apply to their respective business operations, contracts, and human resource (HR) relations. Proper knowledge of such requirements can inform effective organizational decisions, options, and objectives. Existing laws should be guide issues such as liabilities, employment types,...

Marijuana Use in the Workplace: Employer Rights and Duties

Introduction This memo is a response to the inquiry made previously about the current state of the law concerning marijuana use in the workplace. I have reviewed some recent and Ontario Human Rights Commission publications to provide relevant information concerning rights and obligations relating to cannabis use. Before delving into...

ACME Fireworks Firm’s Contracts and Expansion

Legal structures and guidelines are usually put in place to govern business contracts, human resource (HR) practices, and operations. Organizational managers should be aware of such laws if they are to implement appropriate models. ACME Fireworks is a small business enterprise that is planning to expand its operations after getting...

Supply Chain Management in Globalization Era

The globalization process includes an increase in the geographic scope of economic activities of international companies. In today’s marketplace, companies realize that it is important to participate in the international market. Even though supply chains have become more international, they have also become more interdependent. That is why global supply...

Training and Development for Small Business Management in the UK

The rationale for Choice of Training and Development Sector for Small Business Management in the UK This assessment involves comprehensive research into a small business in the training and development sector for small businesses and producing a portfolio addressing a rationale for the choice of small business training and development,...

Todd McFarlane’s Leadership Approach

The contemporary global business environment dictates which capabilities, talents, and competencies company leaders should have. It is true that expertise and experience are vital to managing organizations well, but they may not be enough. Personal character traits, innovativeness, and inquisitiveness are important for being successful as well. This essay will...

Organizational Change: Strategies for Success

Change is an essential part of any organization. Without progress, a company is doomed to a failure since it is crucial to adjust to the ever-changing requirements of quality, as well as learning to meet the new needs of the target population (Judge, 2013). Therefore, learning to promote organizational change...

Leadership: Influencing Generations to Achieve Goals

Leadership is the ability to lead people through a process of influencing them to achieve specific goals. There is no leadership without followers, as there are no followers without a leader. Followers are simply some aggregate of people without a leader. All members of the group must interact with each...

United Airlines’ Employment Ethical Dilemma

Introduction Sexual harassment in the workplace is one of the most heinous and underreported crimes in the world. The rising effectiveness of awareness campaigns, the popularity of the #MeToo movement, and the increasing attention from the media and the press have managed to turn the tide and bring about the...

Necessary Skills and Knowledge for Foodservice and Hospitality

Necessary skills and knowledge Several skills are required for safe and effective work in the foodservice and hospitality industry. In particular, employees of a restaurant should be aware of not only the methods and means of handling, cooking, and serving food but also the responsibilities and guidelines of quality service....

Third-Party Mobile Apps: Enhancing Chick-fil-A’s Reach

Introduction According to the provided data and analysis, Chick-fil-A is in an excellent position to expand and to improve, becoming a major fast-food franchise. As such, it is in need to adapt a new marketing strategy. It should provide access to the broader audience, as it would improve upon the...

Boost Sales with Coupons and Daily Deals

The first option for retention of the customer base is the introduction of coupons and daily deals. This strategy is primarily aimed at price-conscious consumers. The coupons will be distributed directly in the coffee shop. Such a strategy is expected to be highly successful for two reasons. First, the current...

Mobile Parking Services Providers: ATB’s Strategic Alternatives

Introduction Upon analyzing the case, alternatives can be proposed for ATB to address the existing situation effectively. In proposing alternatives, it should be considered what different options the company has to deal with the growing competition from mobile parking services providers. Since ATB does acknowledge that mobile parking services will...

Overcoming Cultural Differences in Business Communication

Introduction It should be stressed that effective communication skills are important for any person especially in the business setting or at the workplace. They ensure that joint agreement can be met and allow eliminating the possible misunderstanding. Moreover, communication is significant for both efficient management and followership since it promotes...

Motivating and Encouraging Newly-Hired Employees

The topic of the meeting, its type, venue, type of meeting, and degree of formality Meeting topic: “Motivating and Encouraging Newly-Hired Employees.” The meeting will be held in a conference room as one of the series of meetings aimed at employee retention within the company. It is expected to be...

Candy Crush: How It Makes So Much Money

How Candy Crush Makes so Much Money Candy Crush is a smartphone application where the users are challenged to achieve the highest score by aligning matching pieces of candy together, within 2 minutes. Although the game is free to play, the game developers are using the “Freemium” business model by...

Navistar Company’s Supply Management

While Trimco is QS 9000 certified, its quality control procedure varies. Please find online how QS9000 certification is conducted, and develop a plan for Navistar to audit the performance of Trimco by itself (hint: you may determine whether you want to audit an area which has already been audited by...

New Ontario Employment Standards Act

Introduction Global development has an increasing impact on how people work, from determining areas where the demand for employees is high to offering opportunities for international cooperation. Preparing to work in the changing world is one of the central goals of the millennials, as they are required to find a...

Golden Child Daycare’s Business Plan

Executive Summary The current business plan is prepared to determine the viability and possible success of a new business that will operate under the name Golden Child Daycare. The report begins with the situation analysis which indicates that this business has significant growth opportunities. The company will be located in...

Marriott Hotels: Fast Foods, Drinks & Lodging

Introduction Marriott Hotels is one of the best hotels in the US. It offers various goods and services that include fast foods, drinks, and lodge services where customers can get rooms to rest after taking part in heavy duties either during the daytime or at night. The management realized that...

Teamwork During Product Design and Launch Process

Executive Summary The aim of this report is to investigate the conduct of the team selected to promote the new product that the company intends to launch in the near future. The main particular interest will be the characters of members of the team and the effect of such characters...

Advertising Analytics and Marketing Innovations

Advertising Analytics The modern advancements in computing, communication, and analytics can provide significant benefits to any organization looking to improve its marketing strategy. One of the main barriers to modern analytics comes from the overwhelming amount of data being registered and monitored by various electronic devices. The use of cloud...

Car Wash Company’s Employee Management

Introduction The situation in the Car Wash may lead to its eventual collapse. When employees are not satisfied with their work environment, they will not work to their full potential. In addition, they may reveal the secrets of the business to competitors. When a competitor learns about its rival’s weaknesses,...

Price Wars in the Wireless Market

Who are the key players in the industry? Out of the five cell phone companies, two of these hold a larger market share. These are Verizon Wireless, with 32%, followed by AT%T at 29%. They account for 61%, which is more than half of the US’s mobile subscribers. From the...

Effective Logistics Network Design

Introduction Designing an effective logistics network is critical for the success of a firm. Crandall, Crandall, and Chen (2015) define logistics as “the management of the flow of items from the point of origin to the point of consumption in order to meet requirements of customers or corporations” (p. 68)....

Effective Team Leadership in Diverse Healthcare Settings

Diversity in the Workplace As a registered nurse in Orchard Health Care Center, Alabama, I have witnessed the importance of promoting diversity in the workplace because it affects different aspects of patient-nurse and nurse-nurse relationships. Particularly, I have noted that patients are becoming increasingly multicultural and, as proposed by Beheri...

Leadership Styles: Opportunities and Challenges in Product Rollout

Introduction In the process of rolling out a product or service, the likelihood of dealing with a wide array of leadership styles increases significantly. Therefore, it is necessary to acknowledge this possibility, estimate the most probable outcomes, and outline feasible prevention and mitigation measures. The following paper describes the interactions...

Entrepreneurship Lessons from The Next Big Thing Game

The Next Big Thing might seem a simple fun game, yet it also sheds light on some of the most challenging business tasks, which is a choice of a possible investment (Hisrich, Peters, & Shepherd, 2017). The activity provided a lot of food for thought about what makes a good...

Marketing Manager Job Description and Total Compensation

Job Summary A manager working in a marketing department has to be involved in the formation and shaping of the organization’s marketing initiatives. This is a leadership position that includes people and resources management for the purpose of helping the organization retain the existing customers and attract new ones. The...

Mailroom Clerk Job Description and Total Compensation

Job Summary An indoors job focused on the sorting and delivery of mail that comes in and out of the organization. Mailroom clerk has to work with a variety of kinds of mail. Since this is a large long-term organization, mailroom clerks have to process large amounts of mail. Sometimes,...

Employee Retention Committee’s Meeting Failure

Omissions and Occurrences The presented case study describes a situation where an Employee Retention Committee is attempting to have a meeting, but it fails for a variety of reasons. The committee consists of only four people but the organization was mishandled almost completely, and no results were achieved at all....

Snooze Restaurant’s Sous Chef Training

Introduction The following Snooze Thesis represents the overall experience of training for a sous chef position in the Snooze restaurant. In general, I should state that within the period of the training program, I improved my skills in various spheres. These spheres include my experience as a sous chef as...

Effective Compensation Planning for Top Talent

Introduction Compensation is a significant part of any company’s budgeting plan. This is why it is highly important for an organizational recruiting team to focus on the selection of the best talent but also to take into account the candidates’ requirements in regard to desired compensation levels and benefits. Based...

Addressing Pay Discrepancies in Medical Assistants’ Salaries

Introduction In the present situation, I am to perform as an HR Consultant working for a small local hospital, with the task of expanding the workforce of certified medical assistants. The major problem is that three exemplary certified medical assistants who occupy the same positions in the organization are paid...

International Logistics, Business, and Banking

Exporters typically prefer conservative measures when managing foreign receivables What are the reasons for this conservativism? Conservative decisions are quite typical in the realm of financial operations for numerous reasons, the high possibility of a failure as a result of the lack of proper testing being the key factor. The...

Traits of Effective Leaders and Areas for Improvement

Introduction Leadership is a prerequisite of success in any given company, regardless of its size, focus, and market position. The course has provided a significant amount of information on various leadership models and styles that can be used in practice to achieve positive results. Nevertheless, leadership also requires continuous self-assessment,...

Cyberslacking as a Business Ethical Issue

Introduction Cyberslacking is a term that is used to describe the behavior of employees using their companies’ Internet for personal needs during working hours (Lim & Chen, 2012). This issue is among the most widespread and unethical of workplace behaviors. At my workplace, I have encountered an incident that I...

Strategic Decision-Making Models and Systems

Compare information systems in business The use of Information Systems (IS) in business is often a key factor in organizational success. Different classifications of IS exist as researchers identify from three to five levels of the use of data. It is possible to identify three types of IS: transaction processing,...

Motivation Levels Among the Staff Members

Promoting the concept of multiculturalism and creating the environment in which decision-making will not be affected by prejudice is one of the primary goals of a modern organization (Brink and Nel 6). Preventing the instances of discrimination is especially important for a firm that has already established a strong presence...

Key Advice from Peter Drucker Applied to Personal Experience

One of the most important pieces of advice is to try and make one practical decision instead of several potentially effective ones. People are constantly faced with various obstacles, choices, and incidents that require decisions. Sometimes it might be overwhelming and disorganized (Collins, 2016). However, successful individuals know how to...

Managing Change: Risks, Strategies, and Communication

Introduction Change is inevitable. Currently, the world has been reduced to a virtual village due to changes in technology. People from different countries can communicate with each other in real-time due to advanced innovations and technology. A majority of the world’s population can be referred to as ‘digital’ as they...

National Charter School’s Flexible Budget Explained

Static and Flexible budget The budget for National Charter School exhibits a flexible budget. This is because the budget is prepared at different levels that are, a budget for 120, 100, and 66 students. Static budgets show a plan for a single level of activity. Static budgets are used to...

Lessons from Lunarbits: E-Commerce Startup Challenges

What was the problem the business was solving? The article describes the failure of setting up the e-commerce business. Daniel Crenna (2011) speaks about his own experience of trying to create Lunarbits, which had to be a platform for digital goods selling. He faced several problems during the initial part...