1324 samples of this type
Introduction Recently, the landscape of technology has evolved rapidly, making social media play a fundamental role in how people interact, especially for the youth. Survey findings indicate that nearly every young person in America has quick access to at least one mobile link to the internet. Particularly, 92% of American...
Advertising is a device by which “artificial” tastes are created. Advertising is one of numerous elements that influence a consumer’s spending decisions. Because advertising is available to all who would sell a product or service, no single message can possibly dominate our attention. This applies as much to decisions between...
Central Message With the help of the advertising agency Ogilvy, Perrier got an opportunity to present one of the best ads of the year (“Perrier Prints: Melting” par. 1). They created a range of different prints that are united by the idea of extreme heat. The people look so that...
In his influential essay “Encoding/Decoding”, Stuart Hall discusses the process of conveying and receiving ideas through media. He claims that the main reason why messages are interpreted not in a preferred way is the gap between perceptions of people responsible for creating the – “the encoders” – and people who...
The appropriate utilization of statistics, backed up by these methodical studies, is crucial for the entire modern society and the media sphere separately. Being a rather specific science, statistics can cause difficulties for people, which leads to incorrect interpretation of the analyzed data. This effect is particularly serious in the...
Introduction What makes someone a journalist and what does this profession entail? Mere ten years ago, this question would yield an exhaustively simple answer. Journalists are working professionals who generate editorial content for TV, radio, or magazines. This material is later published or broadcast to the target audience of viewers,...
Media coverage is a critical aspect shaping the image of any prominent figure and determining the public attitude. With the development of new technologies and communication means, such content has become significantly more diverse. Depending on the form of media, ranging from the traditional ones to the personal communication channels,...
Introduction These are two different types of exhibitions that differ in various ways, from participants to target audience and the targeted outcomes. Both have different target purposes and their purposes have been discussed in detail. Book Fairs This is an event usually organized by books’ publishers, authors, and booksellers, targeting...
Muckraking in the historical context Muckraking is simply investigative journalism with a leaning towards exposing corruption in government and institutions involving public trust. It is also associated with revolutionary ideas and concerns of reform in government and public institutions. Originally, the term ‘Muckrakers’ was coined to refer to American writers...
Some people think that they need to break the bank in order to throw a decent birthday party either for a child or adult. That is because most people get caught up in the swirl of activities and events that some people throw into their parties. They go to the...
Online advertising includes advertising through the internet. There are different advertising options in online advertisement which include; searching engine advertising where keywords are used to search for product and the advertisers pay per click campaigns through the three main search engines – Google, Yahoo and MSN; and display ads which...
The communicative stimulation was known in ancient centuries. With the help of signs and symbols, as well as inscriptions on the walls traders reported to the citizens about the availability of certain goods on the tray, as well as on future developments, such as the slave trade or fighting gladiators....
Introduction There is a widely held opinion among many sociologists and psychologists that advertisement can be considered an inseparable part of our consciousness. In fact, this statement can be easily substantiated by the statistical data, provided by many researches, according to which, an average American citizen is literally hunted by...
Ever since man engaged himself in the business of mass production of products and commodities, the practice of advertising has increasingly taken a central position in informing the lifestyles of people. In our daily endeavors, we are greatly influenced by the advertisements we view on the television or read in...
Introduction Poverty and the widening income divide are complex and recurring issues in the United States. New York City (NYC), which is urban megapolis chosen for this paper, holds one of the highest poverty rates in the country. The poverty rate in the city is at 19.5 percent, while near-poverty...
Executive Summary The presented paper is devoted to the in-depth investigation of social commerce and the way it evolves and functions in China. The choice of the issue is stipulated by the high speed of the development of social commerce and its successful transformation from e-commerce firms. The choice of...
Introduction In recent years the video game industry has become a profitable venture, and games themselves have entered the popular culture as solidly as literature or film. Most people know of popular franchises, even if they have never played a video game at all. Naturally, popularity creates controversy, and the...
Title of Article 1: “Privacy and Social Media” Style of Article 1: Persuasive Example 1: “From every angle, social media is anathema to privacy”; “All of this sharing may help create communities, but it also destroys privacy” (Claypoole p. 1) Title of Article 2: “Known or Knowing Publics? Social Media...
Introduction: The Advertisement The “You Inspire Me to Be Better” advertisement appeared first on January 11, 2019, in the Times of India Newspaper (Mumbai Edition) and fascinated readers with its brevity, minimalism, and expressivity. “You Inspire Me to Be Better” promoted the TATA Marathon, which took place on January 20...
Introduction In a digital era, communication has changed significantly, yet the depth and breadth of those changes still require thorough assessment. Messengers, social networks, image boards, forums, and other forms of online platforms for exchanging information present a wide field for research and exploration. Given the fact that the users...
Media is one of the most powerful sources of information about people, events, nations, and any type of progress. Though its quality is hard to control, consumers cannot neglect an opportunity but rely on the material they observe in movies and find in articles online. Despite the number of concerns...
Theory Question Assuming someone comes across illegal activities within my organization that directly does not fall under my responsibilities or does not relate to her department, she finds herself in a dilemma. What should she do? Should she blow the whistle or not, and if yes, then what procedure should...
Digital media The use of digital media in political campaigns together with the national elections has been growing rapidly worldwide. ICT is being applied in national political campaigning. The use of ICT for participatory purposes in general is seen to be more likely to occur in contexts that are less...
Executive Summary This document focused on the role of social media, now and in future. To achieve this goal, it focused on a number of issues that surround social media. The world has experienced a lot of creations and innovations as a result of the works of man. This includes...
The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...
Introduction Today, the media plays an important role in the life of any person living in a developed society. We rely on the media for information and entertainment and obtain the vast part of our knowledge about world politics through mass media sources, such as newspapers, television, or the Internet....
Introduction The article “The algorithmic imaginary: Exploring the ordinary affects of Facebook algorithms” discusses user experience with social network algorithms. The author examines user awareness of this domain and reviews the assumptions of people in terms of algorithmic computation. The purpose of this paper is to review the article and...
Question The following discussion question is used for this essay: “Social media provide opportunities to bring people together, as in a Facebook ‘event,’ or comments on your birthday, but it can also result in bad feelings and malicious or even criminal behaviors. What should parents do – if anything –...
Introduction Modern media advertising is engaged in various social issues as it strives to focus on the context and customer’s backgrounds to promote products and services. One of the most critical social problems refers to racism that is widely combated across the world yet remains alive in some cases. The...
Patriotic advertising is a viable way of appealing to the consumer base. However, it may lead to undesirable adverse effects if applied inappropriately or without alignment with other important determinants of consumer behavior. The following paper presents an overview of patriotism-oriented marketing in the Canadian market and provides an assessment...
Definition of Social Media Andreas and Michael (2010, p. 59) define social media as internet programs and applications structured from ideas and technological fundamentals which consent to the development and exchange of information. Social media allows for interaction and communication fostered by readily available, accessible and affordable means of communication....
The New Skinny Can Pepsi Ad Analysis: Introduction Pepsi Co. is one of the primary competitors of the Coca-Cola Company, and it has always been trying to develop interesting and appealing advertisements that attract the attention of the audience (Lamb et al. 94). In this case, the Diet Pepsi advertisement...
Introduction Social media (for instance, Facebook, Twitter, and Youtube) has played a key role in the way human beings communicate by enhancing data sharing through considerably trimming barricades of communication. Through social media, persons from diverse areas of the globe are able to note any developments of occasions or events....
Technology which has been experienced in almost all sectors has greatly changed our lifestyles in many ways. The benefits of technology to human life are immense, as it is evident in the modern society where everything has become more convenient and easily accessible, due to advances in the trend. However,...
Introduction Public speaking refers to the act of speaking to a group of people. Although the thought of speaking in public creates anxiety and discomfort, it does not have to be scary (Thomas, 2009). In general, excellent public speakers are men and women who tend to focus on having a...
Summary The media sector is one of the most significant areas in many countries. In Qatar, this area has developed remarkably rapidly in the last nine years and has taken a predominant position in society. The primary function of the media sector is to provide opportunities to disseminate information among...
Context for the Image In Japan, the tragedy of March 11, 2011, is a proven fact with indisputable evidence. However, any speculation about the consequences of the disaster is still only speculation because there is no traceable connection between the effects of atomic energy on all living things. In Figure...
Introduction Advertising can be considered the bread and butter of a successful business. In this context, online advertising, also commonly referred to as digital advertising, is the process of promoting products or services via the Internet (The NEEVA Team, 2021). Consequently, the current paper will discuss the cycle of online...
Background Empirical research is a primary study in which the authors collect data on a phenomenon to test theories or hypotheses. Analyzing such studies is essential to students as it helps them understand the various sections, content, and writing of a scholarly paper. In their article, “Negative Social Comparison on...
Introduction The mass media significantly influence society, as they have power over what and in what way to present information. The press and television use the formation of public opinion to achieve specific goals. This paper aims to investigate how the appearance of printed newspapers affects the perception of facts...
Introduction The media is filled with advertising from various businesses wanting to show and sell their merchandise to existing and potential consumers. Some of them are very effective, while others are tedious to the point that they make one abandon the TV channel, close a web page, or click on...
Choice of Media Media literacy is an essential aspect of life in today’s society. Even though content creators should adhere to ethical standards, they often shift content analysis to consumers. This study is analyzed by the episode from the TV show Black Mirror, ” Smithereens,” and the article “You Deserve...
Introduction Journalism is a complex profession that assumes various particular spheres of information transfer. Among the most exciting materials are those depicting sports events. Sports broadcasting is widely popular worldwide and has millions of fans in many countries. This paper will consider two significant companies, ESPN and HBO Real Sports,...
Introduction Recently, a new and unusual trend has appeared in advertising – using babies in commercials. One of the brightest representatives of this trend is the French mineral water brand Evian. Their promotional video, which soon went viral, shows cute babies performing dance moves and encourages us to “stay young”...
Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...
Informational technologies and the Internet seem to oversaturate people’s daily routines, leaving almost time for meaningful and productive activities. In his article Writing in the Age of Distraction, Cory Doctorow describes the most apparent but hardly avoidable distracting factors that bother many individuals who are more or less connected with...
Nowadays, people interact daily with many media sources that depict specific workplaces. This interaction creates many biases toward some professions that can lead to group polarization, intolerance, or unjust treatment. One such media manifestation is Brooklyn Nine-Nine, an American situational comedy that portrays a police station where employees deal with...
Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can...
The 21st century is considered to be the century of information. In most countries in the West access to information is unlimited, meaning that everyone has a voice and can broadcast their views and experiences (Harrison 25). Likewise, the individuals consuming information have access to any source they wish, making...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
Introduction The focus of tobacco businesses has frequently been on aggressive marketing campaigns meant to advance goods against which there is solid scientific resistance. The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture. Smoking-related medical experts refuted the notion that...
Introduction Social media has become a significant part of today’s youth and is one of the newest inventions to hit the human race. It plays a significant role in influencing young minds, it is utilized by many people as a site to communicate with friends and family, but it also...
Introduction First of all, it is essential to think about influencers who are caught up in the ceaseless flow of the Internet. Influencers are the ones who are under the most strain in this digital storm. They have turned their attention to social media. Most were unaware of the numerous...
In modern world community transformation conditions, the image of the state and its structures becomes particularly meaningful. However, at this point, one can note the low interaction between the American people and the military, and the information technology can influence the course of the issue by altering its direction. In...
During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...
People in my age range use media much more extensively and actively than the people of my parents’ age. Young people prefer digital media as the main source of information about the country and the world and it significantly reduces the time they spend watching traditional TV or reading print...
For this assignment, it was decided to address one of the most pressing topics of the last few days, namely the threat of a Russian-Ukrainian war. Since this topic is quite sensitive and a large amount of propaganda is generated every day, a critical analysis of one of the online...
Introduction The term social media refers to a group of interactive technologies that enable individuals to form online communities and networks through which they can generate new content and share it with others regardless of physical location. Due to the development of new technologies, all businesses have widely adopted social...
According to Psychiatric Quarterly, advocates and policymakers have raised concerns about the potential adverse effects of using social media. Berryman found that social media may be linked to some negative mental conditions such as loneliness, suicidal thoughts, and decreased empathy. Social media users have different lifestyles and ways of doing...
Introduction The celebrity phenomenon first appears in the nineteenth century and is completely within the structural framework of modernity. Since ancient times there have been individuals whose exploits were widely known, be they heroes of antiquity, politicians, or aristocrats. Along with the economic, military, and political elite in the social...
Introduction Sony’s PlayStation 2 (PS2) is one of the well-known and best-selling gaming consoles of all time. At this moment, its sales have reached a 155 million record, and no other alternatives could introduce true competition in the industry (Byrd, 2021). This game console was introduced in 2000 and discontinued...
The advancement of technology has transformed communication in the contemporary world. People have embraced smartphones as their interaction tools, thus disregarding face-to-face communication. According to Kim (2017), experts are concerned that this emerging trend risks phone-use addiction. The internet inspires many individuals to spend considerable time online on various social...
Most film critics have repeatedly deemed Citizen Kane the greatest film of all time. The film is about a newspaper tycoon Charles Foster Kane, the foundation of journalism in the whole storyline (Armstrong 126). While Kane is on his deathbed, he utters the word “Rosebud.” Jerry Thompson, a reporter, is...
People have to admit that video games are no longer reserved for children or hardcore gamers. Nowadays, it is difficult to find a person who did not hear about Valve or at least its famous Steam gaming platform. More so, you might have heard about the newest handheld console device...
Introduction Corporations, businesses, and individuals recognize the need for establishing a great level of promotion efficiency and effectiveness in order to subsequently increase the volume of sales and distribution. In this paper, three close concepts, which are public relations, marketing, and advertising, will be compared and contrasted to identify similarities...
One can imagine a part of the world starting to disappear as it submerges into the rising ocean water gradually. There is rising tension, panic, hysteria, and anxiety among people across the globe. Unfortunately, people fail to see that the scenario described above is unfolding due to global warming and...
The acronym FTC stands for the Federal Trade Commission. The FTC is the federal agency, the main aim of which is to protect consumers and competition, “preventing anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education without unduly burdening legitimate business activity” (Federal Trade Commission, n.d., para....
Introduction It is important to note that social media became one of the most valuable instruments of the modern age, but it also brought a set of its own issue with it. Human behavior is a complex set of perceptive, interactive, and communicative expressions of one’s thoughts, emotions, and feelings....
The subject of food and how it relates to an individual’s personality is an objective of the culinary scene. The intended audience of the Chef’s Table Season 2: Episode 4 Enrique Olvera is all people who are engaged in eating and cooking food. It discusses how food affects not only...
The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999, where selling DVDs through mails and rentals was shifted to the DVD subscription model. According to Snyman & Gilliard (2019), Netflix incorporated an online video streaming...
With the advent of the Internet in the modern world, most everyday tasks have become much easier and more accessible. Opportunities for remote communication, dating, ordering food, and leisure activities have become wider, qualitatively raising the modern user’s standard of living. However, along with the Web’s obvious benefits, technology has...
Introduction The Live Louder advertisement was released by the Pepsi Company in 2017, featuring Kendall Jenner as one of the key figures. The famous public figure participated in an alleged rally intended to contribute to society. The ad is almost three minutes long, with plenty of activities performed by a...
Generally, businesses, individuals, governments, and non-government organizations aim to reach their respective audiences through advertising to pass intended information about the service, event, or product they offer. In most cases, they opt to use billboards to display the content of information they are communicating to the people. During the process...
Public Perception of women is misrepresented, disempowering them in politics and social life featured in the “Miss Representation” documentary. The analysis development starts with identifying how media influence individual beliefs and norms. Then how our beliefs about ourselves and others are shaped by what we see. Monitoring media influence through...
The portrayal and roles of a serial killer as a famous person in the entertainment sector demonstrate modern cultural characteristics of stardom and violence. Violence representation has become an essential part of novels and films, which, to some degree, has brought debates regarding the effects they have on modern society....
To highlight the considerable popularity social media have gained in the modern world would be to say nothing, as they have penetrated all spheres of human life. In particular, their development has favored the appearance of social media marketing, which is normally abbreviated as SMM and presupposes using social networks...
Fyre festival 2017 organizers should have considered having a quality assurance team to enhance the event’s success. For a project to be successful, it has to deliver quality that exceeds customer expectations while also considering the costs. A quality assurance team plays a significant role in avoiding mistakes in the...
The article Selfies, Filters, and Snapchat Dysmorphia: How Photo-Editing Harms Body Image, written by Abigail Fagan, raises a crucial question for the contemporary society of how social media influences our perception of the ideal body image that every person should have, according to the online influencers and opinion leaders (Fagan,...
Pokémon Go became one of the most popular games in the world right after its release in 2016. For a short time, the game became part of pop culture, which influenced various areas of trade, production, and even the restaurant business. However, today Pokémon Go is no longer so popular,...
Semiotics studying signs unites linguistics and social sciences, which allows considering traditions, behavior patterns, and other social phenomena as sign systems. Thanks to semiotics, one can track the ways of subconscious interpretation of different messages – a process that relies on emotions. Daily routines and rituals are also full of...
Introduction: The Claim With the increase in the power of social media, the opportunity for creating and often monetizing content has risen exponentially, spawning the emergence of multiple online content creators. However, while the number of content creators is growing, the attitudes toward them have been displaying rather peculiar dynamics,...
Marshall McLuhan, a well-known Canadian communication theorist, revealed his theory’s main idea by coining the phrase “the medium is the message.” This phrase reveals that the message’s meaning is determined not only and not so much by the content as by the form. In general, this theory is about what...
Introduction With the increasing popularity of social networks in the 21st century, social media addiction is a problem that can seriously harm an individual’s mental and physical health. Often, it develops over an extended period of time and can involve a number of unhealthy symptoms, such as the feeling of...
The analyzed article is devoted to the concept of social media reinforcement bubbles. The author states that they emerge because of two factors, such as our activity, interests, and solutions made when using the platform, and social media algorithms that filter the reality and provide content that will be appreciated...
Recently, there has been computer systems progress, and human beings have developed communication means to make the world a global village. Scientists have succeeded in ensuring networking has become international. This mission revolves around the internet and the networks people use to access each other. Social media has become a...
Introduction The issue of the influence of mass media on various types of people and social institutions at various levels of society is often disputable. The reasons for raising the issue are understandable. In contrast, other comparable social institutions such as religion or the law that communicate directly with the...
Technology is a contemporary phenomenon which has been widely implemented across the world. Undoubtedly, social and electronic media as well as television have significant impact on the population of all ages. Although the benefits associated with these innovations are commendable, it is important to explore the impacts they have on...
Article Choice I chose four advertisements, as they appeared to be engaging in terms of the social science questions they identify and address. Each ad represents different products – toothpaste, locks, beer, and a Red Cross campaign. However, they are all united by the various social representation of individuals, their...
The cases of disappeared celebrities always astonish and horrify the world community with the help of mass media traditionally prettifying and dramatizing the reality. However, the stories of the ordinary people becoming famous after their disappearance contain even more mysteries. The relatives find themselves in a center of paparazzis attention...
The media plays an indispensable role in the spread of information to people around the world with the purpose of entertaining, educating, or informing. Therefore, how such information is presented to the intended audience matters significantly if the message is to be passed effectively. Specifically, media leverages the power of...
The patterns of human relationships have now become one of the major subjects for scholarly discussion due to the researchers’ ambition to establish a theoretical basis for this communication. In order to achieve this, sociologists examine all the precedents to human behavior in certain settings and divide them into various...
Introduction Social media and the Internet are an integral part of the modern world, and most of the population uses them daily and cannot imagine their life without them. For this reason, the influence of information that comes to people from numerous channels is significant, and one can find its...
Nowadays acceleration of the technological progress, resulting in the impetuous dissemination of innovations in the world introduces cardinal changes to the social aspects life, among which media takes not the last place. The aim of this essay is to analyze the role a digital communication systems play in the provision...
Problem Analysis Asia is a very diverse region with lots of nationalities and cultural traditions. In a globalized world, Asia started to play one of the major roles in shaping markets due to its immense productive powers. China, India, Singapore, Japan, South Korea, and other countries pour goods and services...
Overview The research will be done mainly to determine the effects of advertising on United Kingdom citizen’s buying decisions. Several researches have been done but have not completely exposed the major effects advert messages have on consumer behavior in the United Kingdom. The research will survey respondents to collect appropriate...
Introduction There is a need to appreciate the fact that in advertising, we cannot escape from media stereotypes. In the mass media industry, stereotypes are regarded as more of codes whose role is to award audiences a common and quick understanding of the available information. However, the use of gender...
Introduction The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world. Advertising through social media forums is a pervasive, strong force that defines the attitudes and behaviors of a majority of the population that who impacted by...
Introduction Helen Lansdowne Resor represents one of the greatest minds in advertising career and copywriting. She is a role model to emulate. Resor was born from a family of nine siblings and emerges out as a great mind in advertising industry. She eventually holds a position few women have attained...
Introduction Any social network that is controlled by a certain form of technology like a website generally looks to please the users and therefore is designed for this sole purpose. Nightingale in her vivid explanation says that, “Industry players maintain an environment where they offer a degree of allegiance to...
Introduction The word “news” is defined literally in a variety of ways as “information about important or interesting recent events especially when published or broadcasted” or “broadcast report or news” or “newly received or noteworthy information.” (Thompson 2000, p.598). It is clear that the news is something which appears attractive...
How do CRTC and CBC affect Canadian Media and culture? Canadian culture lacks the presence of a truly public broadcasting network and this anthology revolves around contemporary programming and production facilities. Though the Canadian federal government in the form of media bodies like CRTC has attempted to retain Canadian culture...
Media is a very strong force and it has vices. One of the noted vices of the media is its tendency to stereotype identifiable groups like gender, race, and alternate sexual communities. As a formidable force, these stereotypes distinctively possess an impact on the people of the groups. To understand...
The truth is that many modern people cannot imagine their life without the Internet. When a question arises, a person takes a smartphone, surfs the web, and finds an answer in a matter of seconds. Such progress should not be ignored and must be used properly. However, it is important...
When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend “figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior you’re hoping for” (O’Rourke, 2019, p. 6)....
The widespread use of social media platforms like Facebook, Twitter, Pinterest, Instagram, and WhatsApp has changed the way people communicate. These platforms facilitate communication, collaboration, content sharing, and interaction. However, they are detrimental to effective communication between people. Social media has negative effects on real-life communication because it decreases the...
Background Being used by hundreds of millions of people every day, online social networks have become a major platform for communication. Nowadays, such platforms are a popular tool to improve information search and promote social interaction. However, apart from the revolution generated by social networks, they may also pose a...
The accuracy of information and its unbiased presentation can be listed among the most well-known principles of ethical journalism. There is no doubt that the failure to meet these requirements has a severe impact on the reputation of news agencies, online newspapers, blogs, and other sources. In spite of that,...
How a Blender Works Specific Purpose: to show my audience how a blender works and benefits that it can bring to one’s everyday life. Central Idea: a blender is a useful gadget that can assist in various cooking tricks as well as save the time of its owners. Introduction Hello,...
Introduction The essay is a critical review of two articles written by Fakhreddine, J., and Merrill, J. titled “Mirror on the Wall: Who is the Best Communicator of Them All-Al Jazeera or Al-Hurra? and “Professionalization: Fusion of Media Freedom and Responsibility” all published back in 2005. Issues to be addressed...
Executive summary This is a business report on the advertising at Emirates Group. It entails the Group’s strategies and activities on passenger communication, visual services, and advertising. The report discusses the activities of advertising, which include, budgeting factors based on the ROI and accountability, Information, Communications, Entertainment (ICE), flight Passenger...
Today, the power of persuasion is one of the most important aspects in many organizations. Some companies use persuasion to make people pay more attention to their products and services. Some organizations use this technique to motivate people and provide them with opportunities. Media is the field where persuasion messages...
Introduction Public opinion about a person is usually based on the image created by the media. Politics, celebrities, famous people, and anyone else caught by the lens of a camera become dependent on the information produced by the journalists of all kinds. Media has powerful tools to shape public opinion:...
Introduction Democracy refers to a system of governance whereby the citizens are allowed to participate in the policymaking process. In a democratic state, the people elect their leaders in a general election. The elected leaders usually represent the public in the process of policy formulation. According to Monten (2005), the...
The nature and lifestyle of people in the world have been influenced by social networks. Recent developments in social networks include Facebook, YouTube, and Twitter. Communication of people has been made easy through the removal of communication barriers by social networks. According to Strain, information from any corner of the...
Introduction The media has significantly influenced the lives of the British people. On the average, Britons spend over 5 hours each day on media services such as the internet, television, and/or the mobile phone. The European Union was established in 1973 through the interventions of Edward Heath who was a...
Welcome to our sample essay about Apple and Samsung advertising strategy! How does Samsung promote their products? What is Apple’s marketing mix? Find out here! Introduction One of the major objectives of the firm is to create and sustain the competitiveness of its products and services in the market (Cole,...
Analyzing Gender Representation Through a Fragrance Advertisement To analyze gender representation in culture, I have chosen a fragrance ad since they tend to use stereotypical features. A scent is usually associated with nonverbal communication, and it should be illustrated with imagery or plot. Therefore, directors are more prone to rely...
Introduction This digital technology, known as social media, permits sharing of information and ideas, comprising visuals and texts, via virtual platforms and networks. Access to social media is common, even though issues have been raised concerning the effect of social media on the mental of adolescents (Orben & Blakemore, 2023)....
Introduction Professional conduct is crucial in any job, but there are some spheres where one’s behavior is being assessed even beyond the workplace. Politicians, teachers, nurses, and other professionals have to be careful about what they say or share not only during their working hours but also on their social...
Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...
Introduction to the Influencer The focus of this work is the study of an influencer named Bailey Sarian. She is a YouTuber and influencer who has more than six million subscribers on YouTube, and the average number of views on each of her videos is from one to three million....
Introduction The portrayal of Islam in media is discussed in “Fleas in the Sheepskin,” a chapter written by Kendra Salois and published in the book Islam in Popular Culture edited by Karin van Niekerk, Mark Levine, and Martin Stokes in 2016. This chapter examines the media’s depiction of Muslims and...
The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...
Introduction Over the past few years, there has been an increase in media coverage of violent crimes and events all over the world. At the same time, the number of school shootings grew, which raised questions about whether the reporting of violent crimes may have pushed teenagers to commit them...
A birthday is a personal celebration of people that occurs only once a year. It is generally accepted that the people around them try to greet the person and make it the happiest day of the year. It is essential to note that some individuals are happy to accept congratulations,...
Technological advancement has made our lives significantly more manageable, from transport, healthcare, and telecommunications to money transfer, among others. Nonetheless, there have been issues that have emerged because of digital inventions. On that point, this article discusses the effects of social media on our lives and whether it needs regulation....
Introduction Grids are commonly used in the visual structure of newspapers, and it is important to follow the basic rules to ensure that the reader is aware of the content. The authors of the most popular newspaper editions usually include images to make the papers more interactive. Discussion Moreover, the...
Introduction The Cosmopolitan magazine is a widely recognized journal that showcases social topics in pictorial and descriptive forms. The magazine has about 64 global editions, each written in a different language to cater to a diverse target audience (Vicente, 2022). In addition to this Cosmopolitan, Maxim magazine has gained prowess...
Introduction Mortal Kombat is one of the most notable fighting game series, consisting of eleven main games and several spin-offs. The first Mortal Kombat was released in 1992 by an American company, and it changed the fighting game scene that was dominated by Japanese titles. The current essay thoroughly examines...
Introduction Cable News Network (CNN) and Fox News are the two largest news sources in the United States. They play a critical role in many political events, leading to a strong association with either liberal or conservative viewers (Linden et al., 2020). Their comparison can reveal how popular opinions among...
The article under analysis is “Politicized rantings on two blogs by a ‘daviddepape’ are drawing scrutiny” by Charlie Savage, Alan Feuer, and Kellen Browning (2022). The New York Times post provides that investigators of the Paul Pelosi assault case investigate some related Facebook blogs. The investigation seeks to find out...
Introduction The last few decades have seen an upsurge in the amount of media information available to the general audience. Some of this material is violent, and concerns have been expressed about the impact of children exposed to violent media. As a result, Gerard Jones argues in his piece “Violent...
Love is what makes Subaru. Subaru is a trusted brand by many Americans because it offers a complete mix of all a family may require to have a ride. The legendary Subaru is a reliable car that has been named the Most Trusted Brand for eight good years consecutively. The...
Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed...
Introduction Modern society’s foundation is an immediate connection that is provided via social media. The current generation, gen Z, is becoming more involved in recording every second of their life and expressing their identity (Vițelar, 2019). Sharing their experience and getting feedback from their digital peers makes them happy. Simply...
Introduction and Executive Summary Corporate reputation is a vital enterprise concept that ensures how consumers perceive the company’s image. The importance of corporate reputation is seen as the power of an organized relationship between an enterprise and a consumer, with consumers being both current customers of the company and potential...
Introduction Tobacco and alcohol are both legal substances, which people purchase without restraints after they reach adulthood. Different countries have divergent rules regarding these products. However, most state laws do not prohibit the advertisement of tobacco and alcohol because they are legal to purchase. Some producers argue that people decide...
Free speech on social media has become a contentious issue in recent years. Due to the tremendous influence and outreach of social media platforms, individuals and organizations have begun to use them for nefarious purposes, among which are spreading disinformation, self-enrichment, and manipulating public opinions. This is being done by...
Executive Summary The current report provides a thorough analysis of the annual Art Basel Hong Kong art fair, which features more than a hundred exhibitors from various parts of the world. The event stimulates the growth of the contemporary art scene and creates a cultural bridge between Asia and the...
Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...
Advertising is a tool that most businesses use to promote their products. According to researchers, it has been evolving significantly (Liu-Thompkins, 2019). Customers need to relate to the product that is being advertised, and this is why certain marketing strategies are used to intrigue a specific target audience. The perfume...
Ideally, people wish to buy only the items that they need, thus, reducing expenses. However, as the list above shows (see Fig. 1), this is rarely the case since intended purchases are often coupled with spontaneous ones. To avoid the urge to buy a certain product that is marketed aggressively,...
Introduction In the present day, social media develops at a rapid pace. In the last 20 years, many people all over the world have been engaged in communication via social networks such as Facebook, Twitter, Instagram and others. Seventy percent of American adults used at least one social network in...
Leagas Delaney Advertising Agency created the ad depicturing this leaf in January 2012. Several similar leaves are explicitly made for the ecologic campaign “Plant for the Planet.” This particular ad shows a torn leaf with many factories inside of it. It is devoted to air pollution due to emissions from...
Framing: Definition and Concept Society has evolved to develop and improve all kinds of power and social management technologies over the past century. Framing techniques have created new opportunities for this issue, increasing the influence of information on society through mass communication. Often people do not have time to think,...
In the modern world, people are increasingly faced with the aggressive behavior of young people, which is caused by the demonstration of aggression in the media. Video games, TV series, movies, and news are all modern sources of information for both adults and their children. Unfortunately, for some people, it...
The first success factor for the mega-event that contributes to both economy and tourism is repositioning by employing innovations. By utilizing the 1964 Olympic Games in Tokyo to promote its new technologies, Japan established an image of a leader and proceeded to host mega-events (Dubinsky, 2019). Japan was able to...
Introduction The global community is becoming more connected and integrated than ever before. Modern technologies and handheld devices are revolutionizing the way individuals exchange their ideas and concepts. The nature of these emerging tools of communication is affecting the true foundation of ethical and moral principles. Some of the concepts...
It is not easy to imagine the modern world without computers, information technologies, and the Internet because they have already managed to occupy a special place in every person’s life. Networks have given people the opportunity to communicate potential that was not there before (Miller et al., 2016). Social networks...
I was asked to write an informal informational memorandum about how Amazon utilizes social media while communicating with its customers. I investigated related data and facts in order to assess the interrelation between social media usage and goodwill maintenance. Moreover, I was asked to identify if there are any opportunities...
