Advertising Ethics: Truth in Commercials

The communicative stimulation was known in ancient centuries. With the help of signs and symbols, as well as inscriptions on the walls traders reported to the citizens about the availability of certain goods on the tray, as well as on future developments, such as the slave trade or fighting gladiators....

History Of The Monopoly Board Game

Although Charles B. Darrow of Germantown, Pennsylvania is the officially recognized father of the Monopoly game, having developed and played the inventor’s version of the game back in 1929, advocates of the game believe that the true game creator is a woman named Elizabeth Magie who created what is thought...

Social Media and Their Psychological Effects

It is well known that nowadays, due to the development of information technologies, social media play a significant role in people’s lives. Thus, social media allow people to share different types of data through virtual reality, reach large audiences in a short period, and achieve business success. However, even though...

“The Rhetoric of Video Games” by Ian Bogost

In his article “The rhetoric of video games,” Ian Bogost writes about how video games are sophisticated statements reflecting the real life of people, their interactions, feelings, and worldviews. The games that we play can make arguments about society, persuade people to take a specific side in them, and express...

“Dove Chooses Beautiful” Advertising Campaign

In 2015, Dove launched its new Dove Choose Beautiful advertising campaign, writing a new chapter to one of the most successful marketing campaigns ever, the Real Beauty campaign that started in 2004. The campaign was groundbreaking: its purpose went beyond promoting its commercial products but aimed at drawing people’s attention...

How a Blender Works: Commercial Speech

How a Blender Works Specific Purpose: to show my audience how a blender works and benefits that it can bring to one’s everyday life. Central Idea: a blender is a useful gadget that can assist in various cooking tricks as well as save the time of its owners. Introduction Hello,...

Greeting Cards Demonstrate Ageism in Modern Society

Ageism is a term that was coined in 1969 after the passage of the Federal Discrimination in Employment Act. It is a broad term that generally isolates and discriminates the older population. Ageism can vary by addressing older people in a condescending manner by using simple words and loud voices...

Advertising and Culture

Importance of culture in advertising by Suzanne Robbe Summary Businesses in many sectors of the economy are continually becoming global. Technology continues to make the world smaller, and this offers a new business opportunity to local companies (Robbe par. 2). To enter these new markets and be successful, they must...

DHL and FedEx Companies’ Advertisements

DHL Medium to be used Looking at the DHL adverts, they portray different scenarios under which DHL can deliver quality services to their clients. Some of the scenarios that are depicted in their adverts include the forest, and the desert. In the DHL adverts, one of the message approaches that...

Patriarchy Power in Soap Operas and Advertising

The crucial role of mass media in spreading public beliefs about gender, relationships and family roles is widely recognized. Mass media shape collective patterns of behavior and greatly influence the ways, in which men and women show their feelings, make decisions, and act in daily environments. Mass media, and television,...

Critique of “Algorithmic Imaginary”: Facebook’s Impact & Assumptions

Introduction The article “The algorithmic imaginary: Exploring the ordinary affects of Facebook algorithms” discusses user experience with social network algorithms. The author examines user awareness of this domain and reviews the assumptions of people in terms of algorithmic computation. The purpose of this paper is to review the article and...

Impact of Social Media on Interpersonal Relationships: Changes and Trends

The digital revolution is indeed an important phenomenon that completely changed humans’ lives. Before it, the communication between humans was limited to real-time face-to-face or phone conversations and written asynchronous communication (letters, pagers, phone texts). However, nowadays, people tend to communicate through social networks, text sessions, Snapchat, etc. (Wagner, 2015,...

Grand Theft Auto V Game as a Threat to Society

Introduction Imaginary worlds created by the movie and game industry are fascinating. Modern technologies allow creating masterpieces of science fiction, fantasy, historical movies, and others as well as real video games that can give much more than movies can. Video games are interactive; they provide a gamer with an opportunity...

Social Media Impact on Teenagers in the UAE

Abstract This research paper examines the impact of social media on teenagers in the UAE. Through primary survey research, it was established that social media has positive and negative impacts on teenagers. The research was based on a sample of 30 respondents through a mixture of direct interviews and questionnaires....

Popular Culture’s and Fashion Industry’s Influences

Introduction The popular culture influences the majority of people and particularly the youth who are attempting to build an identity. The media describes the pop culture in regards to what people should eat, wear, what kind of music they should be listening to, how they should behave, and how they...

Impact of Social Media on Teenagers: Communication, Self-Expression, and Risks

Computerization of various spheres of human has started decades ago. Computerized data started to be used in engineering, mathematics, machine building, banking and economics, medicine. Over the last decade this process has penetrated the sphere of interpersonal communication, both private and professional. The older generation was a bit redundant towards...

The Masculine Role in Advertisement

Introduction The global advertising industry is growing rapidly with advertisers adopting new phenomenon in the advertising of either goods or services. Primarily, advertising sought to create awareness of certain products or new services initiated by companies, thus performing an imperative role as a marketing strategy of great competitive advantage. Internationally,...

Social Media’s Influence and Their Role in Communication

Introduction Social media is an internet-based application that builds on some technological and ideological web-based foundations. This permits for creation and exchange of contents that are generated from the user. Three tools mainly used are Facebook, Twitter, and YouTube. Facebook is a social site that helps people communicate and interact...

Social Media Role: Activism and Revolution

The nature and lifestyle of people in the world have been influenced by social networks. Recent developments in social networks include Facebook, YouTube, and Twitter. Communication of people has been made easy through the removal of communication barriers by social networks. According to Strain, information from any corner of the...

The Effects of Mass Media on Sexuality

The presentation of women’s bodies with sexual overtones in the media has risen tremendously over the recent past invoking myriad debates. In the United States alone, teenagers spend more than six hours watching television and movies with several instances of sexual images and discussions. Most young people have television sets...

Social Networking Site Facebook

Introduction With the world becoming one global village courtesy of the radical revolution in information technology, people are virtually exploring all corners of the world within minutes. Facebook, the second largest social networking after MySpace, is one of the forces behind this drastic revolution. One just needs to create an...

Promotion and Advertising Strategies Used by Apple and Samsung

Welcome to our sample essay about Apple and Samsung advertising strategy! How does Samsung promote their products? What is Apple’s marketing mix? Find out here! Introduction One of the major objectives of the firm is to create and sustain the competitiveness of its products and services in the market (Cole,...

Analyzing Frito-Lay, H&M, and Lay’s Ads Through Maslow’s Model: Domestic and International Versions

Analysis of Advertisements Through the Maslow Pyramidal Model Theoretical Foundations According to Abraham Maslow’s hierarchy of needs, a five-tiered pyramid that represents a hierarchy of motivating factors is used to classify human needs. Physiological needs, which include the necessities for life like food, water, shelter, and air, are at the...

Effect of Brooklyn Nine-Nine Show on Perception of Police

Nowadays, people interact daily with many media sources that depict specific workplaces. This interaction creates many biases toward some professions that can lead to group polarization, intolerance, or unjust treatment. One such media manifestation is Brooklyn Nine-Nine, an American situational comedy that portrays a police station where employees deal with...

Elements of the Newspaper Layout

Introduction Grids are commonly used in the visual structure of newspapers, and it is important to follow the basic rules to ensure that the reader is aware of the content. The authors of the most popular newspaper editions usually include images to make the papers more interactive. Discussion Moreover, the...

News Values and Today Media Culture

Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...

The Impact of Media on Eating Disorders

Introduction Many people are concerned about their appearance when using digital media or seeing advertising. Influencers and celebrities present an idealized lifestyle and looks on image-based social media and media campaigns. They create a distorted perception of appearance for the audience, leading to heightened concerns about body image and self-esteem....

“Don’t Demonize Social Media…” by Frazer-Carroll

Research dossiers and news reports have linked teens’ use of social media to mental health problems. An independent school made headlines by asking parents and students to sign a “contract” banning phone use on the road, during meals, and at night (Frazer-Carroll). In adolescence, when status and popularity are so...

Social Media Usage and Teenager’s Ecosystems

Introduction The evolving world has exposed teenagers to the day-to-day use of social media; unlike in ancient times, adolescents can access information and network online. According to Ahmad et al. (2019), the digital era has played an important and pivotal task in shaping the awareness levels of teens. The availability...

Commanding Heights: The Battle for the World Economy Response

The cinematic production in question is a comprehensive six-hour documentary that introduces pivotal concepts and occurrences pertaining to the formation of the global economy. “Commanding Heights: The Battle for the World Economy,” presented by PBS, stimulates the viewer’s capacity for discernment and reflection in relation to economic matters. The series’...

Print Newspaper in the Digital Age in the UK

During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...

Public Relations Campaign

Background A public relations campaign’s objectives, target audience, organization’s goals, and required communication medium must all be defined in a complete Media Plan before the campaign can be successful. A good way to reach a wide audience is to use the media to restore the company’s tarnished reputation. Minnesota Public...

Coca-Cola’s ‘Real Magic’ Advertisement Analysis

Christened ‘Real Magic,’ Coca-Cola’s new campaign rekindles the multinational company’s trademark promise “to unite and uplift people every day” while adding recent relevance to the current world. Principally, the ad targets Generation Z consumers aged 10 to 24 years and perceived to be technological savvy. The company includes games such...

Social Media: A Distraction in the Workplace

Background Social media has become an important part of most individuals’ daily life regardless of age. It has changed people’s lives in diverse ways, ranging from being a crucial source of information to a platform that promotes social interactions. Companies have also embraced social media as an instrumental tool for...

Social Networks’ Impact on Society

Introduction Cause-effect phenomenon means the consequences of something: for example, an influence of technologies on society and the world in general. The technology that I will discuss is social media. In my opinion, they are the most influential disruptive technology because they changed and widely expanded the ways of communication...

Framing in Media and Reporting

Media framing is one of the tools that journalists actively use to cover publicly significant topics. Dan and Raupp (2018) underline that framing theory states “that communication is characterized by the articulation of coherent patterns of meaning resulting out of acts of selection and emphasis” (p. 205). In particular, framing...

Harmful Impact of Video Games on Children

Introduction A common frustration in society is the impact of violent video games on children. Its popularity among kids is not overstated. According to Greitemeyer (2018), most of the children interviewed were obsessed with the above activity. Centuries of reflection on the impact of violent media have looked at the...

Wounded Veterans Do Not Receive Proper Care: News Release

BOSTON – American veterans put their lives on the line to save us from enemies. However, when they return to civilian life, they find the transition difficult due to psychological and financial restraints. Boston’s Annual Wounded Vet Bike Run is aimed to support wounded veterans, gathering money for housing modifications,...

Social Media Promotion of Juvenile Delinquency

Mass media is a great instrument for shaping public opinion, and it has a significant influence on people’s minds. The Internet impacts not only adults but children and their psychological development as well. They watch various movies, cartoons, and memes, read different books, and the content they consume is not...

Social Media Impact on Activism

Introduction Social media is a digitally facilitated technology used to enable communication through virtual communities. Activism entails the efforts put into place to bring along the desired change in political, economic, and environmental policies for a perceived greater good (Nikunen 15). Activists use different forms to drive their agendas, such...

TikTok: Getting Acquainted with Social Network

The era of intensified globalization processes was catalyzed by the emergence of the large-scale Internet. The central goal of the creation of the Internet was originally the idea of forming a platform for easy access to all kinds of information. However, it is clear that with the development of global...

The Analysis of Issues of Cosmopolitan Magazines

Societies’ cultures are constantly evolving, and people of different generations tend to embrace new values and beliefs. Publications such as magazines and newspapers always reflect the current state of the culture. Moreover, practically all elements contained in a magazine are defined by the current times and created to be relevant...

The Concept of Digital Minimalism

There has been an increase in social media platforms in the recent past. This is due to the increasing innovation and the technological advances experienced globally. The majority of the global population is becoming addicted to social media platforms such as; Facebook, Instagram, Twitter, and even video games (Newport, 2019)....

Media Coverage of Transgender Policy in Military

Arthur, D. C., Pollock, G., Steinman, A. M., Frank, N., Mazur, D. H., & Belkin, A. (2020). DoD’s transgender ban has harmed military readiness. Palm Center.  The study by Arthur et al. (2020) was one of the first scholarly studies undertaken to investigate the impact of the ban on transgender...

Social Media Use and Self-Esteem Control in School Students

The topic of the study is “Relationship between social media use and self-esteem control in high school students.” This study will highlight the impact of social media on students’ self-esteem and suggests possible ways of avoiding negative influence. In the 21st century, there is a steady increase in social media...

Selfies, Filters, and Snapchat Dysmorphia by Abigail Fagan

The article Selfies, Filters, and Snapchat Dysmorphia: How Photo-Editing Harms Body Image, written by Abigail Fagan, raises a crucial question for the contemporary society of how social media influences our perception of the ideal body image that every person should have, according to the online influencers and opinion leaders (Fagan,...

Relation Between Politics and Social Media

Background During the past decades, social media have provided important platforms in politics that are mainly used to educate and disseminate information. People can interact directly with politicians and party representatives, and share their ideas about civic and political issues (Wihbey, 2019). Platforms such as Facebook are widely used by...

Researching of History of Video Games

Introduction Video games refer to leisure activities conducted using electronic machines, mainly involving manipulating images produced by a computer program available on a monitor or any other form of display. Most youths and a good number of the population are currently fond of video games, and hence, the need to...

News on the Internet vs. Traditional Media

Introduction The credibility of news on the Internet is a topic that often becomes the cause of controversy and even lawsuits against unscrupulous media resources due to the high frequency of fake news published online. Massive access to the global web and relative freedom to post digital content are factors...

Media Sociology: Media Content Analysis

Media Sociology: An Introduction The module looks at the media content and factors that shape it in our society. It looks at the internal and external factors that may influence media content and why this may be necessary. Media content is not a true reflection of issues within the society....

Social Media as a Tool for Social Movements

In this article, the authors offer convincing arguments regarding the use of social media to influence social movements. Such technological innovations provide the best environment for participation and encourage people to focus on issues that affect them directly. Individuals who rely on social media platforms will have higher chances of...

Media and Communication Technology: The Positive and Negative Impacts

The negative impact of media and communication technology involves aspects such as reduced productivity and depreciating mental health in individuals. However, such technology also has a positive impact on human beings. By channeling their energy into online activities, individuals can become more productive and gain knowledge that could change their...

Social Media Influences on Young Adults

Introduction It is not a secret that social media plays an important role in the lives of people living in contemporary society. Various platforms appear and advance every year, giving individuals a possibility to entertain themselves, communicate with their friends, follow the lives of celebrities and influencers, and enrich their...

Benefits of Using Social Media

Introduction Just like in any other profession, the impact of social media is now evidenced in the health sector. Internet usage and respective social networking sites have become a common phenomenon. Professionals and organizations involved in the health sector have opted to network with colleagues and the public on related...

The Comparison of Videogames

Introduction Are video or computer games art? There are various critical issues related to this question. Also, most of the answers said by eminent peoples are of different views. Jack Kroll in his Newsweek article ones mentions that all sorts of video games can generate fun. However, it cannot transmit...

Non-Traditional Advertising: A Skincare Campaign

For growth in a business, both time and money need to be set aside for marketing. However, the lack of financial muscle thereof in an entity can limit the business’s form of marketing. One of the ways to carry out affordable marketing is through the incorporation of non-traditional advertising techniques...

Invasive Social Media & Data Security

Introduction In the era of social media, millions of Internet users post individual information in their accounts and share personal data. However, this practice of free use can have negative aspects, and one of the most significant of them is the invasion of privacy. Today, despite the existing data protection...

Innovations in Modern Media: The Case of TV Shows

Engaging unique and creative techniques to modern media is a common aspect, and digital content developers regularly introduce new methods of attracting viewers’ attention. One of the areas in which such innovations are evident is complex TV as an industry that not only creates modern media trends but also has...

Media Exposure: Personal Experience

On average most of my media consumption is derived primarily from the internet or from television (Strömbäck, J., & Kiousis, 2010). This consists of a variety of news channels such as CNN, BBC, etc. as well as a plethora of online sources of information such as blogs, articles, and YouTube...

Steve Job’s Commencement Speech at Stanford

Introduction Looking through the internet, there is no shortage of adjectives that describe one of the most influential people for generations. A visionary, a design genius, and a “tastemaker of modern digital culture” are just some of the few words used to describe the late head of Apple Inc. Given...

Limited Time Spent Playing Computer Games

Introduction Although some people balance their time between computer games and other important developmental activities, some people have been totally incapable of balancing computer games with daily developmental aspects of life such as work, social life, family, and school. The most alarming of these developmental aspects is the increasingly reduced...

Helen Lansdowne Resor, Great Mind in Advertising

Introduction Helen Lansdowne Resor represents one of the greatest minds in advertising career and copywriting. She is a role model to emulate. Resor was born from a family of nine siblings and emerges out as a great mind in advertising industry. She eventually holds a position few women have attained...

Oprah Winfrey: The American Icon

Oprah Winfrey is a celebrated talk show celebrity from a humble background who has invested her time in changing the world through her show and charity works. Katherine Krohn talks about the early childhood of Oprah and what she went through living in a rural farm in Mississippi. Oprah was...

Online Advertising: Advantages and Disadvantages

Online advertising includes advertising through the internet. There are different advertising options in online advertisement which include; searching engine advertising where keywords are used to search for product and the advertisers pay per click campaigns through the three main search engines – Google, Yahoo and MSN; and display ads which...

Internet Communications and Media

Economy In today’s world people are very interested in and curious about the things related to the World Wide Web. Some times they are over-hyped about WWW in their thought and talk. The reason for that is influence of information technology and World Wide Web is precious. It is a...

Fashion Media Effects on Society

Introduction In the world of diversity and variety, one of the phenomena which are consistently present in society is fashion. Fashion can refer to many aspects of people’s lives, like what they do, what they eat and so on, but clothing the most visible manifestation of it. Clothing can not...

Dove Company’s Lotion Advertisement

Racism is one of the most controversial topics in America and other places around the world. For many decades, the issue has been widely discussed in the fields of politics, religion, and education. However, the situation has worsened with more covert misrepresentation of racial and ethnic minorities in films, television...

Media’s Role in Shaping the Civil Rights Movement

Introduction The social and cultural attributes experienced in the United States after the end of the Civil War created a society characterized by inequality and racial segregation. Many African Americans and other minority groups were against the existing levels of racism and injustice. These challenges led to the infamous Civil...

The Issue of Media Deregulation and Regulation

Many media industries have been subject to waves of regulation and deregulation over their histories. The internet has complicated the issue, as it is global in scope and does not necessarily obey national borders. Choose a specific media industry and develop an argument in relation to how the internet has...

Ethical Concerns of Advertising

Theory Question Assuming someone comes across illegal activities within my organization that directly does not fall under my responsibilities or does not relate to her department, she finds herself in a dilemma. What should she do? Should she blow the whistle or not, and if yes, then what procedure should...

The Media and Communication

Why are some media forms regulated by the government? Some media firms have contributed to several ethical concerns. These ethical concerns threaten to destroy the trust and responsibility among humanity. The consequences of these ethical concerns necessitated the establishment of several acts that would offer appropriate control and limitation in...

WhatsApp: Social Media Security and Privacy

Introduction The evolutionary developments in technological and communication gadgets have brought about a series of changes in the way people around the world communicate today. This has been achieved through the introduction of new tools and applications in these gadgets. The applications have been necessitated by the demands of consumers...

Visual Rhetoric in L’Oreal EverCrème Advertisement

Introduction The growth of advertising has lately been influenced by company’s competition for business and the urge to broaden their market scope. Most companies today are aggressively advertising their products. The use of propaganda and weasel words is very common in advertising. Propaganda influences the attitude of the target audience....

Advertising Promoting Organic Food and Beverages

The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...

Cars in Popular Culture and Mass Media

The entirety of ideas, fancy images, attitudes, and perspectives within the cultural mainstream define what is known as popular (or pop) culture (Liu, Lee, & Groves, 2016). These attitudes and ideas are usually influenced by a wide range of mass media platforms such as social networks and television channels. The...

Tomorrowland Festival’s Event Management

Introduction Events of all nature have socioeconomic and environmental implications. The implications underline the need for engaging in environmentally and socially responsible processes for decision-making and integration of such decisions into the events planning, arrangement, and implementation processes (Stone & Millan 2011). The goal is to ensure responsible hosting and...

Defining the Style and Impact of New Journalism Trends

New Journalism appeared and became very popular in the 1960-1970s. It was seen as something revolutionary as journalists had not employed techniques that came into existence at that period. This approach is characterized by the presence of a significant portion of fiction, an abundance of facts and details, and a...

Media Impacts on Peoples’ Thinking

The world we live today is very distinct from the one man lived many centuries ago. A lot of changes have taken place almost in all facets of human existence such as social, economic, and political hence influencing peoples’ way of life to a greater degree. In the ancient days,...

Anti-Smoking Poster Visual Analysis in Advertising

Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...

Impact of Media on British Society: EU Benefits, Social Class, and Family

Introduction The media has significantly influenced the lives of the British people. On the average, Britons spend over 5 hours each day on media services such as the internet, television, and/or the mobile phone. The European Union was established in 1973 through the interventions of Edward Heath who was a...

Women and Men TV Roles

The roles of men and women in society have always been different to a large degree, and it would seem that women’s movement would change the way women were treated in society, but television and media brought about new problems that are evident in the modern day and age. For...

Gender Stereotypes in Media: An Analysis of a Fragrance Advertisement

Analyzing Gender Representation Through a Fragrance Advertisement To analyze gender representation in culture, I have chosen a fragrance ad since they tend to use stereotypical features. A scent is usually associated with nonverbal communication, and it should be illustrated with imagery or plot. Therefore, directors are more prone to rely...

Online Advertising Cycle, Types, and Global Impact

Introduction Advertising can be considered the bread and butter of a successful business. In this context, online advertising, also commonly referred to as digital advertising, is the process of promoting products or services via the Internet (The NEEVA Team, 2021). Consequently, the current paper will discuss the cycle of online...

Analyzing Facebook’s Role in Depression: A Study of Social Comparison and Rumination

Background Empirical research is a primary study in which the authors collect data on a phenomenon to test theories or hypotheses. Analyzing such studies is essential to students as it helps them understand the various sections, content, and writing of a scholarly paper. In their article, “Negative Social Comparison on...

Teenage Pregnancy in Media: Stereotypes, Sensationalism, and Social Impact

Introduction Teenage pregnancy is one of the most acute social problems of our time. It has become one of the most discussed topics in the media. For example, recently, many documentary films and popular TV shows have dealt with this issue in depth. In the media, the presentation of the...

How Only Listening to Big Media Can Affect Opinions

Introduction The abundance of information people currently experience may be both a benefit and a problem. Because of the advent of social media and instant news updates, people have never had such rapid access to information from around the globe. This wealth of knowledge may, however, also be intimidating and...

Celebrity Culture and Media Influence on Identity and Behavior

Introduction One might even claim that celebrities are everywhere. They are the ones who are always featured in the media. A famous person is, therefore, addressed by the term mediation. It describes the intricate ways people participate in the production, representation, and consumption processes via technology, media industries, and social...

ESPN: Sports Media and the Digital Transformation of Fan Engagement

The Role of Digital Technologies in Modern Sports Digital technologies are currently used in all areas of the sports industry, from training and monitoring athletes’ performance and health to broadcasting competitions and accumulating fans’ digital experiences when visiting sports arenas offline and watching online broadcasts. Now and in the past, the...

The Positive Impact of Video Games: Enhancing Skills, Emotional Relief, and Social Interaction

Introduction Video games are a staple of modern technology’s offerings to both the young and old. While they are often dismissed as mere pastimes, a closer examination reveals their profound influence on various aspects of human life. I agree that video games predominantly positively affect individuals by enhancing skills and...

Influence of Agenda-Setting Theory on Public Perception in Mass Media

Introduction The mass media significantly influence society, as they have power over what and in what way to present information. The press and television use the formation of public opinion to achieve specific goals. This paper aims to investigate how the appearance of printed newspapers affects the perception of facts...

Critical Perspective on Mass Communication and Media Power

Introduction As I explore a different way of thinking about mass communication, I’m particularly interested in the critical perspective, which is part of a broader alternative approach discussed by Denis McQuail. In a world where communication science is mainly about using numbers and facts, critical theory provides a new and...

Impact of Social Media on Teen Mental Health and Academic Performance: Review of Recent Studies

Introduction This digital technology, known as social media, permits sharing of information and ideas, comprising visuals and texts, via virtual platforms and networks. Access to social media is common, even though issues have been raised concerning the effect of social media on the mental of adolescents (Orben & Blakemore, 2023)....

Impact of Cyberspace on Social Interaction, Perception, and Democracy

Introduction Cyberspace has played a detrimental role in shaping the nature of social interactions among people worldwide. However, the addiction that forms as a result of the excessive use of social media and news consumption of news plays a cruel trick on many people, particularly in terms of undermining the...

The Impact of Advertising on Social Media: Examples from Instagram, Facebook, and YouTube

Introduction In the Internet era, people can experience negative and positive effects while visiting different sources and social media platforms. Some of them tend to pursue their interests and obtain profits aggressively. In terms of addiction and psychology, the advertisement strategy of particular companies poses a considerable threat to people’s...

Ethical Considerations for Nurses on Social Media: Confidentiality and Professionalism

Introduction Professional conduct is crucial in any job, but there are some spheres where one’s behavior is being assessed even beyond the workplace. Politicians, teachers, nurses, and other professionals have to be careful about what they say or share not only during their working hours but also on their social...

Media Literacy, Ethical Content, and Cultural Influence in Modern Media

Choice of Media Media literacy is an essential aspect of life in today’s society. Even though content creators should adhere to ethical standards, they often shift content analysis to consumers. This study is analyzed by the episode from the TV show Black Mirror, ” Smithereens,” and the article “You Deserve...

The Impact of Cyberstalking on Victims’ Lives

The Prioritization of Bullying and Harassment in Schools The problem of bullying and harassment in schools has a lower priority compared to other issues, such as absenteeism or non-compliance with the rules of conduct at school; therefore, little attention is paid to this problem in society. Effective learning cannot take...

Social Contagion and Its Impact on Social Networks

Understanding Social Contagion Social contagion is the spread of ideas, emotions, and behaviors through social networks. It is the phenomenon in which people acquire specific views or actions as a result of the impact of their social ties. This may happen among families, civilizations, or any group of interrelated people....

Evaluating the Credibility of a 2023 Healthcare News Article Using the CRAAP Test

Introduction The CRAAP test evaluates sources to determine whether the information in them is current, relevant, authoritative, accurate, and transparent. Texts that do not fit one or more of these characteristics should not be used in scientific research and education. An example that does not pass the CRAAP test is...

The Impact of Advertising on Self-Esteem and Society: Analyzing Through Cultivation Theory

Introduction According to research, the typical person sees between 280 and 310 adverts daily (Zhangboy, 2019). The mass media, mainly advertising in magazines and newspapers, significantly influences people’s everyday lives in today’s society. The most significant destructive impact of the press is that it imposes beauty ideals on society since...

The Adverse Impact of Social Media on Youth: Self-Esteem, Relationships, and Extreme Views

Abstract Social media has evolved as an essential component of our lives, specifically for immature people. This phenomenon has raised a controversy concerning its impact on juveniles. The hypothesis analyzed in this paper is whether social media has a primarily adverse or favorable effect on the young generation. Given the...

Impact of Social Media on News Diversity and Quality: Annotated Bibliography

Research Question How do social media companies’ control over news content affect its diversity and quality, and what steps can be taken to foster a balanced news ecosystem on these platforms? Annotated Bibliography Fletcher, Richard, Antonis Kalogeropoulos, and Rasmus Kleis Nielsen. “More Diverse, More Politically Varied: How Social Media, Search...

Social Media’s Impact on Mental Health: Key Insights from Peer-Reviewed Studies

Introduction New societal trends affect the population’s mental well-being for better or worse. Mental health professionals must remain knowledgeable regarding these shifts and be able to respond appropriately to issues that may take a toll on people’s psyche. Social media is essential in modern society as online interactions become more...

Enhancing Media Literacy with the Center for Media Literacy’s Five Key Questions

Description of the Media Literacy Website Section The chosen website is the Center for Media Literacy (CML, https://www.medialit.org/). It provides a multitude of resources aimed at enhancing media literacy. One particular section that stands out is their “Five Key Questions That Can Change the World.” These five questions are: Who...

Analysis of Media Coverage on New Mexico’s Gun Control Order

Introduction Gun control is one of the major current issues, and the most recent argument has centered around New Mexico. The state’s governor, Michelle Lujan Grisham, has lately ordered for firearms to be banned from being carried in Albuquerque’s public places for a month (“Gun owner,” 2023; “New Mexico,” 2023;...

The Representation of Religious Heroism in Cinema: Jewett and Lawrence’s Discussion of Stereotypes

Introduction In the chapter “Heroes and Superheroes,” Jewett and Lawrence discuss heroism communicated through cinema. The chapter’s main argument is that cinematography has given a more profound representation of religious heroism (Jewett and Lawrence 384). In addition, the authors argue that heroism in cinema encourages religiously insightful behavior in the...

Robert Downey Jr.’s Journey Through Addiction and Recovery

Introduction The harrowing battle against addiction transcends social status and fame, affecting individuals from all walks of life. In the realm of celebrities, where the spotlight amplifies successes and struggles, one name stands out for the inspirational recovery story: Robert Downey Jr. His transformation from the depths of addiction to...

ESPN and HBO Real Sports: Innovations in Sports Broadcasting

Introduction Journalism is a complex profession that assumes various particular spheres of information transfer. Among the most exciting materials are those depicting sports events. Sports broadcasting is widely popular worldwide and has millions of fans in many countries. This paper will consider two significant companies, ESPN and HBO Real Sports,...

Media Literacy and Bias in the Coverage of the TikTok Ban

Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...

The Negative Effects of Social Media on Mental Health, Social Connections, and Productivity

Topic Sentence Our dependency on social media has had a significant negative impact on our daily lives, harming our mental health, social connections, and productivity. Introduction In today’s technologically advanced civilization, social media has become firmly interwoven in our lives. However, there are many negative consequences to our reliance on...

Instagram’s Impact on Self-Improvement and Self-Esteem Evaluation

Introduction In today’s world, social networks play an important role in human lives. Instagram is one of the most popular social networks, and many people use it to seek recognition and assert their self-reliance. In this post, we will discuss some of the motivations for self-improvement and self-assessment using the...

The Dual Impact of Social Media on Mental Health: Benefits and Drawbacks

Introduction The rise of social media use in the past decade has significantly impacted our lives. Social media platforms allow people to connect, share, and create content unprecedentedly. However, there is an increasing debate about how this technology affects mental health. While social media provides a variety of benefits, it...

Fake News Proliferation: Awareness, Identity, and Impact

Apuke, Oberiri Destiny, and Bahiyah Omar. “Fake News Proliferation in Nigeria: Consequences, Motivations, and Prevention Through Awareness Strategies.” Humanities & Social Sciences Reviews, vol. 8, no. 2, 2020, pp. 318–327. This article discusses fake news in the Nigerian context and the importance of awareness strategies, relying on the teaching experience...

The Impact of Fake News: History, Elements, and Solutions for Today’s Users

Introduction During the last several decades, people have been obsessed with creating their rules, standards, and qualifications and following the principles of democracy, free will, and independence. However, such confidence and persistence make them vulnerable to a serious, primarily invisible threat known as fake news. Social media and other online...

Barbie and Body Image: Controversy and Positive Attributes

Introduction Barbie, the iconic Mattel doll, has been a part of popular culture since her creation and has greatly impacted society. Barbie has been a source of joy and controversy, especially regarding her representation of the ideal female body. While the doll has been praised for inspiring young girls to...

Challenging Gender Norms in Secret Deodorant’s “All Strength, No Sweat” Campaign

Introduction The United States is mainly a patriarchal culture characterized by male dominance, control, and centeredness. Women are expected to be subservient and play a supportive or submissive role. Some slight changes have recently occurred with many organizations and scholars advocating for gender equity. Commercial media shapes gender perceptions as...

The Benefits and Risks of Super Bowl Advertising for Established and New Brands

Evaluating the Effectiveness of High-Cost Advertisements for New Companies Spending millions on Super Bowl commercials can be a beneficial practice for established brands in case they present a specific function or innovation. For instance, this year, Google Pixel 7 demonstrated the ability to edit photographs on their phones in real-time...

The Glens Centre: Social Media Content

Introduction The Glens Centre in Manorhamilton, County Leitrim, Ireland, is a cultural and performing arts venue. The company was established in 1995, and the non-profit now calls a former Methodist church home (The Glens Centre, n.d.). The center offers a variety of artistic programs in the areas of music, theater,...

The Role and Responsibility of Media in Modern American Society

The media plays an essential role in the information space in modern American society. Traditional news and social media have a vast audience that informs about current events and trends. However, there has been a growing interest in how accurate and reliable the information provided by the media is. Traditional...

Overcoming Challenges in the Forever Young Advertising Campaign

Introduction The Leo Burnett Decentralization Solution proposes a shift towards decentralization efforts to help “Forever Young” successfully launch its product. The problems identified are the limited creativity and lack of common goals in managing virtual teams, the lack of cultural awareness in the Canadian market, and communication challenges within and...

The Light of the Online Filter Bubbles Phenomena

Today, most people take Internet search as an everyday task, without paying much attention to the process. However, this is not a sufficiently conscious approach, especially for people who plan to work in the field of media or information provision. A more quality-oriented approach requires information seekers to apply information...

Exploitation of Content Producers

The invention of the Internet and the social media websites such as Facebook and Instagram have changed the way people communicate, with the traditional means of communication being replaced by the technology-based platforms. The young generation has specifically embraced social media as a communication tool. They tend to shun the...

Unpaid Content: The Case of Facebook

In the social economy, content is produced by users rather than by the owners of a website such as Facebook or Instagram. Most people welcome the ability to freely use these content-sharing platforms to keep in touch with their friends, share pictures, or even write content for others as on...

Gennady Golovkin and Luis Manuel Otero Alcántara: The Cultural Events

Cultural events define the course of society by bringing something new and life-changing. They can range from art to sports to music, but they tend to represent a specific culture on the global stage. The given research-based paper will focus on two cultural events which took place within the last...

The Popularization of Social Media

Introduction The social infrastructure changes in response to each advancement in technology. The popularization and near worldwide dissemination of social media have meaningfully impacted modern society. Today, a global community is formed through social networking services as people from different parts of the world can engage with each other. Discussion...

Facebook Ad Boycott: Social Media Advertising

In my opinion, by joining the Facebook ad boycott, companies make a significant contribution to social responsibility efforts. Zuckerberg’s networks are effective marketing platforms for large businesses. When well-known corporations, such as Starbucks and Coca Cola stop using Facebook for the purpose of promoting social agenda, it is a sign...

Has the Facebook Platform Lost Its Edge?

Facebook has been one of the most popular social networks worldwide for a long time. Recently, however, Facebook usage trends have been eroding and declining. However, most of the younger generation has recently left this social network. Experts believe that such data shows that Facebook is at the final stage...

Fake News and the Future of Journalism

The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...

Networking Schemes in Riverside, California

Introduction Riverside is one of the fast-developing cities in the United States, and the main networking opportunities in this location can be conferences, meetups, and informational interviews, for example, Moreno Valley Regional Job Fair and Business Opportunity Meetings provide ground for career development, exchange of experience, and seeking new business...

The Connection Between School Shootings and Media Coverage of Violence

Introduction Over the past few years, there has been an increase in media coverage of violent crimes and events all over the world. At the same time, the number of school shootings grew, which raised questions about whether the reporting of violent crimes may have pushed teenagers to commit them...

PR and Media Academy: How to Get Yourself the Media You Deserve

Introduction PR and Media Academy: How to Get Yourself the Media You Deserve is the title of a video that provides advice for real estate agents on how to handle public relations. Tristan Ahumada hosts the Lab Coat Agents, and their guest is Christine Haas, a public relations mogul, TV...

The Kingdom of Heaven: Event Description

The Kingdom of Heaven is like a great big event to which everyone is invited. There are no exclusions, no VIP lists, and no dress codes. It does not matter if you are rich or poor, young or old, sad or happy, everyone is welcome, and everyone is celebrated. In...

Luke Skywalker as a Hero of Star Wars

Defining a character or a person as a hero requires them to demonstrate qualities that make them exceptional in their environment. Based on a framework constructed by Joseph Campbell to describe the typical mythological archetype of a mono-myth, it is possible to trace similar tropes in characters from Ancient Greece...

Associated Press News Site Evaluation

Introduction We live in the information age where collection and distribution of news articles is not confined only to media houses. The world’s famous media sites have incorporated social media and private reporters who collect and submit news without proper authentication. The Associated Press is undoubtedly one the most prominent...

Video Games’ Impact on Adolescent Violence

Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...

Society Should Get Rid of Birthday Celebration as a Norm

A birthday is a personal celebration of people that occurs only once a year. It is generally accepted that the people around them try to greet the person and make it the happiest day of the year. It is essential to note that some individuals are happy to accept congratulations,...

Social Media in Healthcare Marketing

The role of social media has grown increasingly over the past decade, with some of the best-known social media sites having morphed into massive promotional platforms of a range of organizations. Similarly to other businesses, healthcare organizations can use social media to their advantage in order to advertise their services...

Social Dilemma: Should We Regulate Social Media?

Technological advancement has made our lives significantly more manageable, from transport, healthcare, and telecommunications to money transfer, among others. Nonetheless, there have been issues that have emerged because of digital inventions. On that point, this article discusses the effects of social media on our lives and whether it needs regulation....

The Role of Media in Creating Mass Opinions in the US

Introduction The mass media – both traditional and social – are an important component of the mass communication of society, which acquires special significance in the post-industrial era. The media carries various socio-political roles: organizing, unifying, consolidating society, educating and informing masses, and others. However, it can also play a...

The Aspects of the Drug Use and Media

Introduction Media can influence youth drug and alcohol use by portraying the use of these substances in a positive or glamorous light or by depicting characters using them without experiencing negative consequences. This can lead to the normalization of drug and alcohol use among the youth and can make it...

Doctorow’s Writing in the Age of Distraction

Informational technologies and the Internet seem to oversaturate people’s daily routines, leaving almost time for meaningful and productive activities. In his article Writing in the Age of Distraction, Cory Doctorow describes the most apparent but hardly avoidable distracting factors that bother many individuals who are more or less connected with...

Tricked by Title: “Donald Trump Sent His Plane”

Introduction “Donald Trump sent his own plane to transport 200 stranded marines” is a header that misled the reader. Trump sent his plane to transport 200 stranded marines in this newspaper. This headline misleads the reader because it speaks about him as an individual rather than the government. From CBS...

The Disney World Rides Experience for Participants

Katie is a 22-year-old young woman who became one of the participants in the Disney World rides experience. She mentioned that she was not interested much in such entertainment before and generally had a neutral attitude toward this activity. Before taking a ride in the Twilight Zone’s Tower, Katie said...

The Role of Social Media in American News Media

In recent decades, primarily due to the digitization of communications, the role of the media in society has evolved. In the past, consumers were forced to rely mainly on information produced, disseminated, and regulated by institutions like companies and major news organizations. These organizations decided which topics and stories were...