1264 samples of this type
Video games have become very popular among children. There are different points of view concerning its influence on children. Some parents consider some games to be intellectual and useful for their children as far as such games develop their skills. Nevertheless, there are more disadvantages than advantages in modern video...
Introduction Although some people balance their time between computer games and other important developmental activities, some people have been totally incapable of balancing computer games with daily developmental aspects of life such as work, social life, family, and school. The most alarming of these developmental aspects is the increasingly reduced...
Introduction Any social network that is controlled by a certain form of technology like a website generally looks to please the users and therefore is designed for this sole purpose. Nightingale in her vivid explanation says that, “Industry players maintain an environment where they offer a degree of allegiance to...
Australian Sony Handycam – kiss ad Advertising is the public face of brand displays and can be the first, more memorable impression a brand can make on a consumer. Advertising often refashions old ideas to conform to the taste of the time. It helps to create brand identity in a...
Introduction Through the various changes that have taken place in our recent studies and measurement of advertising techniques, it has been found that advertising definitely works better than not advertising. It is certainly more beneficial than promotions and it works on almost any type of media, like print, radio, internet...
Introduction This paper will discuss a commercial for the Society for Prevention of Cruelty to Animals (SPCA), a network of animal protection organizations that features the singer Sarah McLachlan. The nonprofit’s primary activity is the management of shelters for pets that have been abused by their owners. The SPCA name...
Introduction The rapid increase in body dissatisfaction rates at the dawn of the 21st century has attracted the attention of scientists, researchers, clinicians, and psychologists (Markey & Markey, 2010)… Negative body image contributes to different psychological and physical consequences such as dieting, obesity, anorexia, bulimia, and other extreme measures of...
Why are some media forms regulated by the government? Some media firms have contributed to several ethical concerns. These ethical concerns threaten to destroy the trust and responsibility among humanity. The consequences of these ethical concerns necessitated the establishment of several acts that would offer appropriate control and limitation in...
Introduction The digital age has influenced the field of journalism considerably to the extent of creating uncertainty regarding its future. Particularly, according to Bradshaw and Rohumaa, technological changes have altered the nature of music in the contemporary setting, especially the format in which it is presented and its accessibility (89)....
Introduction Vogue is an American magazine about fashion, culture, and lifestyles. This is a world-famous journal, and there are various international editions. One of the most striking attributes of this periodical is its covers that reflect the current social and political environment. The main goal of this paper is to...
Introduction Nowadays, the world faces the problem of battling terrorism and its expansion. Many countries are involved in the confrontation with terrorists, which causes the formation of certain stereotypes of a typical Arab portrayed in the popular and news media. It is generally recognized that a negative image of Arabs...
Executive summary This is a business report on the advertising at Emirates Group. It entails the Group’s strategies and activities on passenger communication, visual services, and advertising. The report discusses the activities of advertising, which include, budgeting factors based on the ROI and accountability, Information, Communications, Entertainment (ICE), flight Passenger...
Introduction Production of goods and services is crucial for the existence of the society, but the advertisement used to promote them has a number of negative effects on the society. In this paper, a number of these results will be discussed, and some possible ways to oppose this influence will...
New Journalism appeared and became very popular in the 1960-1970s. It was seen as something revolutionary as journalists had not employed techniques that came into existence at that period. This approach is characterized by the presence of a significant portion of fiction, an abundance of facts and details, and a...
The contemporary society is closing to the state of total digital inclusion, which means that soon the vast majority of people will become the constant users of various digital technologies. The use of devices such as tablets, cell phones and computers is getting more and more popular, and it starts...
Overall, the development of information technologies can significantly facilitate the communication between people who no longer have to be separated from each other. For example, they can better overcome such an obstacle as long distances which created many problems several decades ago. To some degree, these information tools can transform...
Introduction This paper will delve into the changes that the social media landscape has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S....
Introduction In this paper, I would like to describe the positive aspects of social media for communication and relationships. Media is a tool and an opportunity to build and maintain relationships and connections, including friends, family, and even professional contacts. Subsequently, communication through social media allows people to stay in...
Introduction The rise of social media use in the past decade has significantly impacted our lives. Social media platforms allow people to connect, share, and create content unprecedentedly. However, there is an increasing debate about how this technology affects mental health. While social media provides a variety of benefits, it...
Evaluating the Effectiveness of High-Cost Advertisements for New Companies Spending millions on Super Bowl commercials can be a beneficial practice for established brands in case they present a specific function or innovation. For instance, this year, Google Pixel 7 demonstrated the ability to edit photographs on their phones in real-time...
Introduction The article to be analyzed is “Conflicting Paradigms on Gender and Sexuality in Rap Music: A Systematic Review,” written by Denise Herd and published in the Sexuality & Culture scholarly journal in 2014. The author argues that in literature dedicated to sexuality and gender in rap music from several...
Introduction Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core...
The role of social media has grown increasingly over the past decade, with some of the best-known social media sites having morphed into massive promotional platforms of a range of organizations. Similarly to other businesses, healthcare organizations can use social media to their advantage in order to advertise their services...
Informational technologies and the Internet seem to oversaturate people’s daily routines, leaving almost time for meaningful and productive activities. In his article Writing in the Age of Distraction, Cory Doctorow describes the most apparent but hardly avoidable distracting factors that bother many individuals who are more or less connected with...
Introduction “Donald Trump sent his own plane to transport 200 stranded marines” is a header that misled the reader. Trump sent his plane to transport 200 stranded marines in this newspaper. This headline misleads the reader because it speaks about him as an individual rather than the government. From CBS...
Introduction Black operations 3 is the third installment of the black ops episodes, apart from other Call of Duty series like the modern warfare plot line. Black Ops 3 occurs in 2065, forty years after the incidents of Black Ops II, in a dismal dystopia. Multiple nations throughout the globe...
Introduction Social media usage has become widespread in the last ten years globally. Platforms such as Facebook, Instagram, Twitter, and Snapchat are popular with the majority of individuals. Anxiety and depression among teenagers are on the rise, which can be blamed on an increase in the time spent on the...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
The Sundance Festival, the most prominent independent cinema event in the United States, presents both domestic and foreign autonomous creators and takes place annually. Each year, two of the best American football sides face off in the Super Bowl in front of a vast crowd, and it is as American...
Introduction The Coca-Cola commercial from 2014, titled “It’s Beautiful,” has stirred controversy due to the misinterpretation of the scenes. The commercial features households of diverse backgrounds singing in various languages, “America the Beautiful” (Amalina 57). This advertisement faced criticism within and outside of the US due to the appearance of...
The cinematic production in question is a comprehensive six-hour documentary that introduces pivotal concepts and occurrences pertaining to the formation of the global economy. “Commanding Heights: The Battle for the World Economy,” presented by PBS, stimulates the viewer’s capacity for discernment and reflection in relation to economic matters. The series’...
Gladwell (2010) claimed that social media activism could make people pay attention to particular problems with low risk, but not as good as traditional activism because it does not lead people to sacrifice. Gladwell (2010) argued that the role of social ties is vital because leadership organizes people using rules...
Introduction Freedom of mass information is considered the central principle in any democratic state. It is necessary for political pluralism and cultural diversity for individuals and their associations. Despite this, permissiveness can have negative consequences since the unrestricted freedom always drives to the repression. Therefore, the issue of media freedom...
According to Psychiatric Quarterly, advocates and policymakers have raised concerns about the potential adverse effects of using social media. Berryman found that social media may be linked to some negative mental conditions such as loneliness, suicidal thoughts, and decreased empathy. Social media users have different lifestyles and ways of doing...
Ethos, logos, and pathos are integral and essential components of a rhetorical appeal. They are all responsible for different aspects. Thus, logos is responsible for the expediency and logic of the arguments and information given, while pathos is responsible for the emotional component. The main goal of ethos becomes an...
Introduction Social media has become one of the most prevalent communication and interaction digital tools in contemporary times. Approximately 67-75% of adults in developed Western countries use social media in some capacity, with the penetration typically growing higher in young adults aged 18-29 (Pew Research Center, 2021). Meanwhile, it is...
Video games have evolved from simple single-player games for enjoyment into more competitive multiplayer games, with game developers finding a way to gain more profits from their projects. The introduction of loot boxes is now popular among many modern games, mobile or console. The idea is that by purchasing these...
Introduction Technology has transformed the world significantly, affecting almost every aspect of people. One area that has been majorly impacted by technology is early childhood development. Before technology, most parents spent time with their children interacting with them actively. Such children grew up being socially active and with the ability...
Advertising has become an essential element of product promotion strategy in a globalized world. The first commercial advertisements were published in 1650 in England. Consequently, the advertising began to spread in the United States in 1704, also in newspapers, mainly for the purchase and sale of real estate. As their...
The subject of food and how it relates to an individual’s personality is an objective of the culinary scene. The intended audience of the Chef’s Table Season 2: Episode 4 Enrique Olvera is all people who are engaged in eating and cooking food. It discusses how food affects not only...
Introduction Social media monitoring is an effective strategy to identify what clients and potential customers say and write about a business. This information can help organizations find how satisfied their clients are, what product or service improvements can be implemented, how clients compare different competitors and many others. The definition...
Introduction The Live Louder advertisement was released by the Pepsi Company in 2017, featuring Kendall Jenner as one of the key figures. The famous public figure participated in an alleged rally intended to contribute to society. The ad is almost three minutes long, with plenty of activities performed by a...
Introduction Social media is a digitally facilitated technology used to enable communication through virtual communities. Activism entails the efforts put into place to bring along the desired change in political, economic, and environmental policies for a perceived greater good (Nikunen 15). Activists use different forms to drive their agendas, such...
Mass media are quickly becoming a real power in the political, social and spiritual spheres of people’s life. Lule (2016) states that “throughout U.S. history, evolving media technologies have changed the way we relate socially, economically, and politically” (6). Zengotita (2008) adds that human culture has always filtered reality through...
Societies’ cultures are constantly evolving, and people of different generations tend to embrace new values and beliefs. Publications such as magazines and newspapers always reflect the current state of the culture. Moreover, practically all elements contained in a magazine are defined by the current times and created to be relevant...
Among the many drivers of globalization, the advancement of digital social media platforms has been one of the most influential. The invention of the Internet in general, and the development of networking online in particular, have shifted traditional interpersonal communication toward the virtual exchange of data. In such a manner,...
“By the People: Debating American Government” is an introduction to the American government, and the 9th chapter focuses on media and democracy in the US. Mass media is an excellent source of influence, information, and controversy. This chapter is an analysis of how media has changed over time, where the...
“Therefore, having cast off falsehood, let each of you speak the truth to his neighbor, for we are members of one another” (Ephesians 4:25, NLT) (Evans, 2009). The Christian worldview requires that we care for one another, sometimes through acts of kindness or charity. This verse emphasizes the importance of...
Social media in the modern world is a mass communication through the Internet, and a method of information, ideas, and interests exchange through virtual communities and networks. Today, social media is prevalent among all segments of the population and society. It is not easy to imagine life in the 21st...
I was asked to write an informal informational memorandum about how Amazon utilizes social media while communicating with its customers. I investigated related data and facts in order to assess the interrelation between social media usage and goodwill maintenance. Moreover, I was asked to identify if there are any opportunities...
Introduction The credibility of news on the Internet is a topic that often becomes the cause of controversy and even lawsuits against unscrupulous media resources due to the high frequency of fake news published online. Massive access to the global web and relative freedom to post digital content are factors...
Introduction The emergence of social media has brought many social issues that need to be addressed. As a key platform for social interaction, it can be argued that this emergent technology influences how people behave both online and offline. The article “Stranding online and offline profile, millennials search for identity”...
After determining the desired results of advertising activities, it is essential to find necessary appeals and bring them to potential buyers. In order to do this, it is necessary to identify potential buyers for whom the advertising is intended, to identify which media are most often and thoroughly perceived by...
Introduction Advertising plays an especially important role in the market economy of capitalism. With the emergence and development of new businesses, professional competition is becoming more and more prominent in the field. Many companies sell products in similar or adjacent areas of production and levels of quality. In such a...
Introduction With the increasing popularity of social networks in the 21st century, social media addiction is a problem that can seriously harm an individual’s mental and physical health. Often, it develops over an extended period of time and can involve a number of unhealthy symptoms, such as the feeling of...
In modern research, the concept of new media often receives contextual content through opposition to old media. Until the 1980s, the media consisted of television and radio (Noordegraaf et al. 5). Under the influence of the development of computer technology, it began to change due to digital information encoding technologies....
The existing media system evolved gradually: at first, there were only newspapers and magazines. In the nineteenth century, information services were added, and in the twenty-first century, radio stations and television. Mass media aims to shape public consciousness using organizational and technical complexes that ensure the rapid transmission and mass...
Introduction Just like in any other profession, the impact of social media is now evidenced in the health sector. Internet usage and respective social networking sites have become a common phenomenon. Professionals and organizations involved in the health sector have opted to network with colleagues and the public on related...
The two magazines that will be analyzed within the framework of the current paper are Cosmopolitan and Vogue. Cosmopolitan’s target audience includes females aged between 18 and 35. At the same time, the general target audience that Vogue reaches are females aged from 20 to 40. These two magazines were...
The role of digital media in globalization’s growing speed could not be underestimated because it made people in all countries immensely interconnected. Therefore, new media indeed influences intercultural communication. The current paper provides answers to the questions concerning the possibility of interaction between different cultures, digital media’s impact on music,...
In his influential essay “Encoding/Decoding”, Stuart Hall discusses the process of conveying and receiving ideas through media. He claims that the main reason why messages are interpreted not in a preferred way is the gap between perceptions of people responsible for creating the – “the encoders” – and people who...
Introduction Electronic games can also be classified as video games, as the two are very similar. Electronic games originate from a history of high-level computer programming. The games industry has duly evolved with time in tandem with the advancements made in the field of computer technology. Electronic games can be...
Although automobile manufacturers ran some of the engaging and exciting commercials, The Fiat 500X has overtaken other carmakers with its humorous advertisement. The short clip shows an aged couple preparing for some intimate moments, and the man reaches for a bottle of blue pills. Unfortunately, the male actor tosses the...
The cases of disappeared celebrities always astonish and horrify the world community with the help of mass media traditionally prettifying and dramatizing the reality. However, the stories of the ordinary people becoming famous after their disappearance contain even more mysteries. The relatives find themselves in a center of paparazzis attention...
There are several mass communication theories that try to explain various influences as well as dynamics surrounding the diverse types of mass media and their effects on the public. The cultivation theory developed by George Gerbner attempts to identify the manipulation of television on the viewers’ perception of the environment...
Introduction The Revlon beauty campaigns are a great attempt by the company to create a customer association with their products. Revlon has over the years launched one of the most notable beauty product campaigns in Australia Revlon mascara campaigns were a launched in Australia to front their latest mascara products...
Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand generally incorporates an element that is meant to generate an appeal or a similar sense of motivation...
Title of Article 1: “Privacy and Social Media” Style of Article 1: Persuasive Example 1: “From every angle, social media is anathema to privacy”; “All of this sharing may help create communities, but it also destroys privacy” (Claypoole p. 1) Title of Article 2: “Known or Knowing Publics? Social Media...
When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend “figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior you’re hoping for” (O’Rourke, 2019, p. 6)....
Media is one of the most powerful sources of information about people, events, nations, and any type of progress. Though its quality is hard to control, consumers cannot neglect an opportunity but rely on the material they observe in movies and find in articles online. Despite the number of concerns...
A designated party managed all events in order for them to be successful. It is due to the fact that one event can have multiple activities that need to be coordinated and performed on the same day without fail. For the people who attend events, preparation begins on a material...
Introduction The growth of advertising has lately been influenced by company’s competition for business and the urge to broaden their market scope. Most companies today are aggressively advertising their products. The use of propaganda and weasel words is very common in advertising. Propaganda influences the attitude of the target audience....
Question The following discussion question is used for this essay: “Social media provide opportunities to bring people together, as in a Facebook ‘event,’ or comments on your birthday, but it can also result in bad feelings and malicious or even criminal behaviors. What should parents do – if anything –...
The objective of this memo is to analyze the effectiveness of the government using social media and the Internet to ensure transparency in service delivery. In the past, print media has been the most preferred mode of communication between the government and the citizens. However, this preference has changed with...
The virtual world is a sort of reflection of real-world issues and complexities. Virtual games have long been used as educational tools that help people acquire different skills. However, the examples provided reveal the dark side of gaming. Both RuneScape and EVE games are not completely virtual, as gamers often...
Introduction People like to use advertising as a way to communicate with the public and sell various products and services (“Advertising” par.1). Regarding the methods and spheres of advertising, it is hard to understand if it has only positive or negative effects on people. There is one definite thought that...
In the modern world of global environmental crisis, it becomes clear that nothing may be done in the same way it was earlier. People, not long time ago focused mainly on the satisfaction of their consumer needs, pleasure and entertainment with disregard of nature, gradually come to an understanding that...
New Journalism emerged in the 1960’s as a way of writing news using literary devices. This approach was new in that era. According to Boynton (21), New Journalism emphasized truth and gave little importance to facts. When it started, many people thought that this was a new approach to writing...
Introduction The advertisement of Dallas Farmer’s market conveys a message that people should purchase healthy food provided by this market rather than fast food. The advertisement uses a recognizable object (French fries pack from McDonald’s) and fills it with a new sense. To reach out to a diverse audience, the...
Executive Summary Changes in media presentation and information delivery is a 21st-century issue that people embrace from different parts of the world. Pitiably, some parts of the world still strive to integrate such structures into existing systems. Besides giving an overview of the ethnic and socio-political environment of Bahrain, the...
Summary of the source text In his essay “On reading video text,” Robert Scholes explains how videos use the visual sense to relay powerful messages to us. As a significant segment of multimedia, video texts are constantly running on television sets and currently, account for a significant part of the...
Communication networks within a firm include wheel network, chain network, circle network, and all-channel network. Wheel network is a form of communication network where information is acquired from one central point to the rest of the employees. There is minimal involvement of employees in the decision-making process as the source...
Apuke, Oberiri Destiny, and Bahiyah Omar. “Fake News Proliferation in Nigeria: Consequences, Motivations, and Prevention Through Awareness Strategies.” Humanities & Social Sciences Reviews, vol. 8, no. 2, 2020, pp. 318–327. This article discusses fake news in the Nigerian context and the importance of awareness strategies, relying on the teaching experience...
Nowadays, people interact daily with many media sources that depict specific workplaces. This interaction creates many biases toward some professions that can lead to group polarization, intolerance, or unjust treatment. One such media manifestation is Brooklyn Nine-Nine, an American situational comedy that portrays a police station where employees deal with...
Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can...
Introduction In the modern marketing system, PR is an indispensable tool for psychological impact on society. It occupies a prominent place in the positioning and transaction of goods and services and the formation of trust and opinion. Attempts to form public consciousness into the necessary model do not sweep away...
Introduction Cable News Network (CNN) and Fox News are the two largest news sources in the United States. They play a critical role in many political events, leading to a strong association with either liberal or conservative viewers (Linden et al., 2020). Their comparison can reveal how popular opinions among...
The issue of race and its perception by the public is quite relevant now. In this context, it is worth noting the mass media. The importance of this outlet is because it is a direct representative of public attitudes and opinions and conveys how people relate to a representative of...
During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...
Introduction Expo 2020 Dubai, just like the previous World Expos, offers the global community a unique opportunity to come together to find solutions to common challenges faced by humanity. The universal journey to solving global problems started in 1851 in an event that took place in London and was referred...
The elite level of athleticism and sports requires the greatest possible combination of physical, mental, and mental qualities, which together bring the desired result. In contrast to amateur sports, professional and elite sports are those in which athletes are compensated for their efforts. Professional athletics has risen to prominence as...
Pop culture has been extremely influential on the younger generations. It is not easy to imagine nowadays a day without social media and celebrity presence. In the contemporary times, many small talks are now gossiping about famous people. Not all people idolize celebrities, but even without that kind of attitude...
Visual Rhetorical Analysis 2020 will be known in history as the year when the COVID-19 pandemic was at its peak, resulting in massive lockdowns of the population all around the world. In almost every country, people were forced to stay at home for indefinite amounts of time, and from that,...
Introduction Sony’s PlayStation 2 (PS2) is one of the well-known and best-selling gaming consoles of all time. At this moment, its sales have reached a 155 million record, and no other alternatives could introduce true competition in the industry (Byrd, 2021). This game console was introduced in 2000 and discontinued...
Introduction Modern society is often affected by a variety of stereotypes that could expose inequality and discrimination. Therefore, the majority of stereotypes coming from the mass media field cannot be considered neutral. The prevalence of cultural, political, and psychological factors makes it exceptionally hard to fight stereotypical thinking and poorly...
In the last decade, social media have been actively used by businesses as instruments to promote their products and services. Therefore, it is necessary to constantly monitor the latest trends in social media marketing and opportunities provided by the most commonly used social media platforms. In the article “3 social...
This study aimed to identify how college students use social media and explain how they utilize social media to stay informed on important news and events. Furthermore, the study’s goal was to explore the survey results with 100 college student participants, which focused on gathering information about students’ use of...
The advancement of technology has transformed communication in the contemporary world. People have embraced smartphones as their interaction tools, thus disregarding face-to-face communication. According to Kim (2017), experts are concerned that this emerging trend risks phone-use addiction. The internet inspires many individuals to spend considerable time online on various social...
Background Social media has become an important part of most individuals’ daily life regardless of age. It has changed people’s lives in diverse ways, ranging from being a crucial source of information to a platform that promotes social interactions. Companies have also embraced social media as an instrumental tool for...
Given the high competitive barrier in the social media environment, in the foreseeable future, Twitter will find it difficult to maintain a high position. Numerous Facebook products (the current Meta) dominate the target market, making it difficult for Twitter to capitalize on new users and advertising contracts. Despite the growth...
Executive Summary Social media has tremendously altered the way individuals interact at work and home. Additionally, social media platforms display significant potential for enterprises in organizational learning, recruiting, public relations, and internal and external communications. A better percentile of workers presume social media can enhance team cohesion and work culture,...
Social media have radically transformed people’s lives by facilitating communication and making individuals be able to stay in contact with one another at any moment and in every part of the world. Yet, together with unprecedented connectivity, social media have brought numerous challenges, especially for the younger generations who constitute...
Introduction Most successful businesses have created tactical and unique initiatives to build solid relationships with their client base. These advertisements are aimed at luring customers to the company’s current and future offerings. There is an old-fashioned telephone in the background of a globe map of Europe in the vintageadbrowser.com visual...
One can imagine a part of the world starting to disappear as it submerges into the rising ocean water gradually. There is rising tension, panic, hysteria, and anxiety among people across the globe. Unfortunately, people fail to see that the scenario described above is unfolding due to global warming and...
The commercial about The Most Interesting Man in the world is aimed at ordinary people who dream of having the same fantastic experience as the gray-haired man in it. It was a success because it no longer contained anonymous characters: a man who has lived an exciting life like many...
David Mazzucchelli had a rather exciting career in the comics industry. While in the 1970s, most artists and writers dreamed of joining the staff of industry giants, by the age of 20, Mazzucchelli was already drawing one of the most fearless characters at Marvel – Daredevil (Friedenthal 34). David collaborated...
Introduction It is important to note that social media became one of the most valuable instruments of the modern age, but it also brought a set of its own issue with it. Human behavior is a complex set of perceptive, interactive, and communicative expressions of one’s thoughts, emotions, and feelings....
The issue of misinterpretation and mass delusion is one that was and is controversial for Western society. Some people prefer to avoid notions about the lying press and trust the majority of information that they encounter. The other type of people develops an apparatus for criticism of the messages coming...
The Australian social media industry has faced various challenges due to different factors, including ‘media mogul’ subjugated media which facilitates conservative views and restricts people’s opinions. This report majorly aims to examine various factors impacting Australia’s social media industry PESTLE analysis. Conducting PESTLE analysis is essential to Australia’s social media...
Introduction An urban legend or urban myth is a widespread contemporary coequal to the vision of fairy tales circulating in modern society. At first glance, the story may seem plausible, including actual characters and carrying a particular moral, but usually, urban legends do not have valid evidence. The legend usually...
Essence, a lifestyle magazine specializing in beauty, culture, entertainment, and fashion, is a monthly magazine first published in 1970 for African American women. Essence Communication Inc. (ECI), the media that publishes Essence Magazine, was founded in 1968 by Cecile Hollingsworth, Clarence O. Smith, Edward Lewis, and Jonathan Blount (Jacinta 2)....
Framing: Definition and Concept Society has evolved to develop and improve all kinds of power and social management technologies over the past century. Framing techniques have created new opportunities for this issue, increasing the influence of information on society through mass communication. Often people do not have time to think,...
Introduction Social networks have become a part of modern human life. Many hours in front of the monitor screen are not uncommon for those used to actively communicating with virtual friends, sharing their news, statuses, and photos in real time. Medical students, doctors, and nurses are no exception. The Internet...
The portrayal and roles of a serial killer as a famous person in the entertainment sector demonstrate modern cultural characteristics of stardom and violence. Violence representation has become an essential part of novels and films, which, to some degree, has brought debates regarding the effects they have on modern society....
Introduction Mental health is critical at all stages of life, as the emotional, psychological, and social well-being of humans falls under it. Simply stated, it affects thoughts, perception, and motivation towards actions; it also determines how people deal with stress, interact with others, and make decisions (Odgers and Jensen 337)....
Daily news and significant events are not covered similarly in different countries and by various media outlets. Some incidents and affairs are bound to be viewed in other countries through a prism of the relationship between the two states. This essay will discuss how US news media report events that...
Introduction The modern perception of media discourse has become one of the major contributors to the genesis and development of an innovative model of social cognition driven by the influence of events and images represented in social media platforms. As the impact of social media increases at an unprecedented rate,...
As people came to the information age, they created a lot of types of communication, which led to a leap in the development of social networks, and now it is used everywhere. After all, social networks are already the most popular activity on the Internet. There is no more secrecy...
The advertisements of two rival multinational beverage corporations may be regarded as examples of effective and ineffective campaigns. From a personal perspective, the Share a Coke ad by Coca-Cola is one of the most positive and heart-touching (Brand News, 2015). In general, this campaign that implied the personalization of every...
Introduction Recently, the landscape of technology has evolved rapidly, making social media play a fundamental role in how people interact, especially for the youth. Survey findings indicate that nearly every young person in America has quick access to at least one mobile link to the internet. Particularly, 92% of American...
Introduction The discussion of social media’s effects on children’s lives has become a major contentious debate all over the world. Several types of research have linked social media with positive impacts on the lives of young people, although a few studies reveal its negative effect. The world is recording significant...
The first article under consideration is the story about North Korea opening its doors to Christianity, and it is an example of fake news. Its heading is straightforward, which is the first sign of the lack of credibility. It is complemented by the nature of the source, which is a...
Background information The various problems facing many media integrated organizations have been found to be internally initiated; which further affects their general performance, as Kenneth & Loudon (2007) reveals. Being one of the key socializing agents, a media integrated organization ought to be properly managed; so as to be effective...
Introduction Mass communication implies a complex communication process concerning society as a whole that emerged from rapid societal changes and technological advancements. The relevance of mass communication indicates that it is regarded as the “primary means of control and mobilization of the many” (McQuail 3). It has the opportunity to...
Introduction Freedom is considered to be the principle concept in the democratic functioning society; the rights of free expression through the media are reflected in major aspects of social, economical and political life, as well as the system of justice. The role of media in the courtroom is merely determined...
Media consumption grows increasingly with the development of the internet and the popularization of social media. Today, a regular adult spends almost half of the day consuming media, which includes watching TV, surfing the web, and texting through various mediums either at home or outside. Such a vast number of...
Scene One The advertisement’s main character is a young girl as the marketing plan aims to expand the sales of the Quest Kids portion of TruQuest’s product line in China. The advertisement seeks to appeal to the parent market segment who would be interested in buying mouthwash for their children....
Despite the progress humanity has made in this regard during the last 100 years, household chores may still be a genuine challenge – a never-ending stream of uncreative mechanical actions performed daily. Due to this fact, the products that promise to ease this burden – such as the S.O.S. scouring...
Introduction The Internet has become an integral part of modern culture, in the depths of which emerged social networks, whose emergence was unprogrammed and spontaneous. Over time, from rather primitive communication forums, social networks have turned into an open space where users can express their thoughts without any modesty. In...
It is hard to disagree that the media is the most important source of information. Almost all people learn about what is happening in the world via newspapers, various magazines, and TV reports. However, the major drawback is that the media is not always honest and trustworthy; hence, one has...
In March of 2017, Samsung Mobile (2017) released an advertisement promoting the new Gear VR headset. The video is available on the official YouTube channel of Samsung Mobile and has already reached the number of almost 25 million views. The advertisement has quickly engaged the hearts of the millions because...
Introduction There is a need to appreciate the fact that in advertising, we cannot escape from media stereotypes. In the mass media industry, stereotypes are regarded as more of codes whose role is to award audiences a common and quick understanding of the available information. However, the use of gender...
Abstract On the basis of recent studies, it has been noticed that mass media has a fairly important role to play in terms of deciding the communication abilities between families and the outside world. In accordance to the principles of psychology, media influences are the basic ways, through which people...
Introduction Advertising entails communicating ideas to a target group or population with the aim of convincing or informing. Therefore, advertising has been used by individuals or corporations to inform the public about their products and services (Mulvihill 179). Conversely, the advertising corporations or individuals have a role to play in...
In America, Europe, Asia, or elsewhere there are festivals, concerts, election rallies, sporting events, small or large gatherings, at any time of the year. Special events usually include many participants, to the tune of thousands. These participants might include politicians, civic or community groups, government bodies, social and cultural movers...
Introduction American media has brought a major influence to what is considered the appropriate look for beautiful women. Standards for ideal beauty have been presented by several forms of American media among them being televisions and magazines. The newly acquired roles devalue women and also deprive them of a great...
Introduction TV medium is one of the most popular and effective media for advertising today. Advertising of chocolate is based on a unique tastes and demands of consumers and requires messages and images to attract potential target audience. The target audience for this product is women between 20-40 years. Selection...
In general, the United States of America spends an amount in excess of $ 158 billion each year in direct and indirect costs related to youth violence. The U.S. high school system has been plagued by an increasing number of violent incidents. The two deadliest incidents include the Columbine High...
Introduction Unlike other social media platforms, LinkedIn has been specifically identified as a professional, academic and work-related platform. Many users who join LinkedIn do so in order to present themselves to the world as professionals and experts in their field (Kim & Malek, 2018). Therefore, one’s profile on the platform...
The accuracy of information and its unbiased presentation can be listed among the most well-known principles of ethical journalism. There is no doubt that the failure to meet these requirements has a severe impact on the reputation of news agencies, online newspapers, blogs, and other sources. In spite of that,...
Introduction Undoubtedly, the news media have a tremendous influence on the social behavior of society with regards to information, communication, as well as entertainment. Paper journals, magazines, and newspapers are currently considered as old sources of media that cannot have the same impact on society the way that technologies can....
By the late 20th and early 21st centuries, the portrayal of gay and queer folk in the US had vastly improved. This, in turn, had a positive effect on the Gay Liberation Movement. One defining event that changed the perception of homosexuality and gay rights was the Stonewall riots. The...
Theory Question Assuming someone comes across illegal activities within my organization that directly does not fall under my responsibilities or does not relate to her department, she finds herself in a dilemma. What should she do? Should she blow the whistle or not, and if yes, then what procedure should...
Introduction The evolutionary developments in technological and communication gadgets have brought about a series of changes in the way people around the world communicate today. This has been achieved through the introduction of new tools and applications in these gadgets. The applications have been necessitated by the demands of consumers...
DHL Medium to be used Looking at the DHL adverts, they portray different scenarios under which DHL can deliver quality services to their clients. Some of the scenarios that are depicted in their adverts include the forest, and the desert. In the DHL adverts, one of the message approaches that...
Critical thinking is very important as it enables a person to think rationally and make wise choices. The most important aspect I have learned in critical thinking is how to be wary of fallacies, specifically wishful thinking fallacies in advertisements for women’s products. This means that before I make any...
Introduction The application of social media in the fashion sector has ensured that average consumers and would-be customers have considerable interaction with high-end clothing, retailers, fashion designers, shoes, and fashion houses. Social media has created new advertisement platforms that enable fashion houses and retailers to get to their target markets...
Introduction Nowadays the world presents state-of-the-art technology and new opportunities, allowing us to be connected to the Internet around the clock. Teens and tweens tend to spend many hours looking for photos, videos, or chatting with their friends on social media. While some of the mentioned activities can be positive...
Introduction Public opinion about a person is usually based on the image created by the media. Politics, celebrities, famous people, and anyone else caught by the lens of a camera become dependent on the information produced by the journalists of all kinds. Media has powerful tools to shape public opinion:...
Introduction Imaginary worlds created by the movie and game industry are fascinating. Modern technologies allow creating masterpieces of science fiction, fantasy, historical movies, and others as well as real video games that can give much more than movies can. Video games are interactive; they provide a gamer with an opportunity...
