1328 samples of this type
Framing: Definition and Concept Society has evolved to develop and improve all kinds of power and social management technologies over the past century. Framing techniques have created new opportunities for this issue, increasing the influence of information on society through mass communication. Often people do not have time to think,...
Introduction The modern perception of media discourse has become one of the major contributors to the genesis and development of an innovative model of social cognition driven by the influence of events and images represented in social media platforms. As the impact of social media increases at an unprecedented rate,...
Marshall McLuhan, a well-known Canadian communication theorist, revealed his theory’s main idea by coining the phrase “the medium is the message.” This phrase reveals that the message’s meaning is determined not only and not so much by the content as by the form. In general, this theory is about what...
Introduction The perspectives on the creation and development of social media vary depending on the lens utilized to analyze the event. While humanities and history lenses are perhaps some of the most widely-known and widespread points of perspective, others offer valuable and unique insights. Social and applied sciences view technological...
Introduction Facebook is still one of the leading social networks. This application allows people to interact at various levels (Mihee, 2016).’The Effects of Physical Attractiveness and Political Affiliation on Facebook Friend Acceptance’ article aims to identify some patterns between human attractiveness and political interests. The article also tries to answer...
After determining the desired results of advertising activities, it is essential to find necessary appeals and bring them to potential buyers. In order to do this, it is necessary to identify potential buyers for whom the advertising is intended, to identify which media are most often and thoroughly perceived by...
Body Image: A Concept Definition Historically, body image refers to a social, cultural and often artistic overlap that exists between the objective form of human body and it’s subjective perception. It is a concept that depicts a combination of attitudes, both externally displayed and internalized, that a person has about...
The first type of persuasive technique used is Pathos, which entails emotional appeal. Essentially, using this type of advertisement will require provoking an emotional response from the customer. Occasionally, they are positive emotions that include excitement and enthusiasm to create a good reputation and convince the customer to consume the...
The existing media system evolved gradually: at first, there were only newspapers and magazines. In the nineteenth century, information services were added, and in the twenty-first century, radio stations and television. Mass media aims to shape public consciousness using organizational and technical complexes that ensure the rapid transmission and mass...
These days, advertising is intended not only to fulfill the function of promoting a particular company but also to present a form of art, so its analysis is a matter of specific interest. Professionals apply a significant number of impressive methods, and one of them is their focus on Super...
Article Choice I chose four advertisements, as they appeared to be engaging in terms of the social science questions they identify and address. Each ad represents different products – toothpaste, locks, beer, and a Red Cross campaign. However, they are all united by the various social representation of individuals, their...
The portrayal of sex in the media has become commonplace in modern society. However, sexual behavior is usually attributed only to young people, while “older people are often perceived… as post-sexual” (Bouman & Kleinplatz, 2016). This perception of sexuality in older age is due to a number of physiological, psychological,...
The Coors Light beer ad was created and released in 2011. It portrays three gay men who are dancing behind the company’s logo and the slogan “Out Is Refreshing.” One of them is holding a bottle of beer in his hand while another is touching his partner’s arm. A small...
A deceptive advertisement is one that contains any deceptive information related to the object of the advertisement and/or the advertiser. Misleading advertising is an advertisement that lacks some of the essential information about the advertised product, about the conditions for its purchase or use, if the meaning of the information...
Democracy entails the protection of human rights among individuals facing social, economic, and political challenges. Authorities are expected to protect their citizens’ natural rights as a means of enhancing the motivation required for economic growth. Traditionally, individuals depend on written materials for learning their democratic rights. Other people rely on...
The media plays an indispensable role in the spread of information to people around the world with the purpose of entertaining, educating, or informing. Therefore, how such information is presented to the intended audience matters significantly if the message is to be passed effectively. Specifically, media leverages the power of...
The article “Upside down: A primer for the looking-glass world” by Galeano (2001) represents an immensely honest and even, to some extent, brutal overview of the present world. The work is comprised of metaphors, exaggerations, irony, and contrast. Galeano (2001) attempts to open the readers eyes to the reality in...
Introduction Every day, an ordinary person is predisposed to see a considerable number of promotional campaigns. Advertising has already become a common part of life because people do not even notice how they are influenced by marketing strategies. For example, the morning routine of the majority of people includes checking...
It is an entirely difficult thing to underestimate impacts that have been generated from sexual representation in the media. This is because, with the current advancement in technology, sexual advertisement has greatly influenced the cultural behaviors of people in the societies. The representation has also enhanced people to realize their...
Introduction Through the various changes that have taken place in our recent studies and measurement of advertising techniques, it has been found that advertising definitely works better than not advertising. It is certainly more beneficial than promotions and it works on almost any type of media, like print, radio, internet...
Introduction Media rituals are a part of media culture influenced by national and corporate traditions. It is not difficult to see that a medium of communication in the modern world can require very considerable resources, skills, organization, and sophisticated technology. Thus, we talk in overall terms of the communications industry...
Introduction Testimonials are written or spoken statements from a public figure and sometimes from a private person, who exalt the virtue of a product. This means that a product that has been advertised using this method is highly accepted by many bearing in mind that they have a feeling of...
It is well known that nowadays, due to the development of information technologies, social media play a significant role in people’s lives. Thus, social media allow people to share different types of data through virtual reality, reach large audiences in a short period, and achieve business success. However, even though...
Introduction Many individuals in the USA buy magazines or, at least, see them on newsstands regularly. Magazine covers usually present the images of wealthy individuals who can be seen as role models for the population. However, it is possible to say that the men and women featured on magazine covers...
Introduction In the modern digital world, the primary concept of advertising, primarily for smaller companies, is done online. With billions spent on online marketing and online shopping becoming more popular, a significant portion of purchases is done offline, and it is important for retailers to capitalize on the ability to...
Racism is one of the most controversial topics in America and other places around the world. For many decades, the issue has been widely discussed in the fields of politics, religion, and education. However, the situation has worsened with more covert misrepresentation of racial and ethnic minorities in films, television...
Introduction Undoubtedly, the news media have a tremendous influence on the social behavior of society with regards to information, communication, as well as entertainment. Paper journals, magazines, and newspapers are currently considered as old sources of media that cannot have the same impact on society the way that technologies can....
How a Blender Works Specific Purpose: to show my audience how a blender works and benefits that it can bring to one’s everyday life. Central Idea: a blender is a useful gadget that can assist in various cooking tricks as well as save the time of its owners. Introduction Hello,...
Regulation of the Social Media In most developed countries, the freedom of the media is enshrined in their respective constitutions. The governments play no role in its regulation following the complexity that has resulted from the emergence of the Internet. However, as much as the media is not regulated in...
Introduction It is clear that marketing strategies are evolving alongside the development of technology and society. New trends in marketing differ significantly from conventional ones. Thus, meerkat advertising can be regarded as a new approach. It is necessary to note that the campaign fits the conventional objectives (informing, reminding, persuading)....
Introduction Statement of Research Issue This research investigates media for social change may be used to create an environment where people can engage in the public realm, mediate disagreements, and encourage civil debate. For an informative analysis, I have included my personal view on media power and discussed communication as...
Changes in Media History and Links to Consumer Culture The content that is released to users has been evolving since the 20th century following the influence of technology on mass media agencies. Due to the changes that have been observed in media history, the impact has been felt in various...
Question The following discussion question is used for this essay: “Social media provide opportunities to bring people together, as in a Facebook ‘event,’ or comments on your birthday, but it can also result in bad feelings and malicious or even criminal behaviors. What should parents do – if anything –...
Introduction The proponent of this study attempted to appreciate the deeper meaning and intended message of two articles. The first one is a news article and the second one is a feature article. The process was made easier by reviewing essays regarding writing genres (Dirk 250). The same thing can...
Introduction The popular culture influences the majority of people and particularly the youth who are attempting to build an identity. The media describes the pop culture in regards to what people should eat, wear, what kind of music they should be listening to, how they should behave, and how they...
Background information Advertising refers to business communication practices that allow commercial practitioners to relay crucial information with regard to their products and services (Brown & Boulderstone 2008). Through advertising, businesses provide specific information regarding diverse activities that characterize operations in the market. In most cases, advertising seeks to sensitize buyers...
Social networks construct and reinforce normative conceptions of femininity and women’s appearance. According to O-Neill (2014), “young women and girls are under more pressure than ever before to look a certain way” (para. 1). Older women are not an exception to this rule. López-Guimerà, Levine, Sánchez-Carracedo, and Fauquet (2012) state...
Introduction The purpose of the advertisement is to convince and to inform buyers in order to purchase goods and services and to interact with customers into a culture of utility. Ads have adopted the use of semiotics to offer goods and services with meaningful experiences whose main aim is to...
The rapid development of technologies led to significant changes in the manner of people’s interactions because of the necessity to respond to the tendencies of the constantly changing world. The progress of Instant Messaging technologies, social media, and Skype means the beginning of the digital era in which the computer-mediated...
The impact social media make on modern society is obvious and impossible to underestimate. It is a well-known fact that today the internet is much more popular and widely used than television. Many people spend hours browsing the net and visiting social networks such as Twitter, Facebook, and Youtube. The...
Introduction Social media has developed over the years to present a platform in which interaction has increasingly been made easier. The interaction that arises from the use of social media has made the sharing and access to information easier every waking day (Porter par. 3). A Facebook post shared by...
Introduction Arabs started to pay attention to media in the Middle East after the establishment of Al-Jazeera. Prior to this, they considered the information they got from the media in their own nations biased as it only provided speeches of their prominent leaders as well as the reports of their...
The presentation of women’s bodies with sexual overtones in the media has risen tremendously over the recent past invoking myriad debates. In the United States alone, teenagers spend more than six hours watching television and movies with several instances of sexual images and discussions. Most young people have television sets...
Karim, Fazida, et al. “Social Media Use and Its Connection to Mental Health: A Systematic Review.” Cureus, vol. 12, no. 6, 2020. Web. The article investigates the relationship between social media use and mental health issues. As a result, the authors conducted a thorough analysis of fifty studies discussing the...
Introduction Developing an advertising strategy for a large company like Nike is essential to organizational activity. A specific advertising strategy will be to release information about companies and their products through the social network Facebook. Thus, it will be possible to capture a wide area of customers who use the...
Introduction Advertising can be considered the bread and butter of a successful business. In this context, online advertising, also commonly referred to as digital advertising, is the process of promoting products or services via the Internet (The NEEVA Team, 2021). Consequently, the current paper will discuss the cycle of online...
Introduction Video games are a staple of modern technology’s offerings to both the young and old. While they are often dismissed as mere pastimes, a closer examination reveals their profound influence on various aspects of human life. I agree that video games predominantly positively affect individuals by enhancing skills and...
Introduction In the modern era, there has been a burgeoning apprehension regarding the influence of violent video games on the younger generation. It is widely held that exposure to such games may contribute to a surge in belligerent conduct and even acts of aggression among juveniles. Consequently, there have been...
Introduction “Donald Trump sent his own plane to transport 200 stranded marines” is a header that misled the reader. Trump sent his plane to transport 200 stranded marines in this newspaper. This headline misleads the reader because it speaks about him as an individual rather than the government. From CBS...
Katie is a 22-year-old young woman who became one of the participants in the Disney World rides experience. She mentioned that she was not interested much in such entertainment before and generally had a neutral attitude toward this activity. Before taking a ride in the Twilight Zone’s Tower, Katie said...
Introduction Black operations 3 is the third installment of the black ops episodes, apart from other Call of Duty series like the modern warfare plot line. Black Ops 3 occurs in 2065, forty years after the incidents of Black Ops II, in a dismal dystopia. Multiple nations throughout the globe...
Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all...
Classical conditioning is a powerful instrument to make specific associations in the human brain. In marketing and advertising, it is used to create positive associations with a product or service. As a result, people may find purchasing such products more attractive. In the recent advertisement “The New Axe Effect,” classical...
Introduction Digital privacy has always been important. Internet users employ passwords and other forms of identity security to prevent unauthorized access to their data because of this. But as information becomes more digitalized, digital privacy is still a major worry. Privacy of information is threatened by an immense increase in...
Introduction False information on the Internet spreads more easily and quickly than accurate information because it usually does not require much knowledge to become aware of it. Creating fakes and misinforming the audience is relatively easy, creating panic in the community or lobby. If done well, fake messages are hard...
Introduction Anime as a form of art presented a new storytelling method tailored for kids and adults. The link between cinema and anime is evident in the technology and storylines used (Grant & Henderson, 2019). Anime has greatly impacted the entertainment industry, making it one of the most recognized works...
The aspects of the opioid crisis and tobacco advertisement by physicians are comparable in terms of the engagement of the medical community in these issues. In both situations, physicians, medical associations, journals, and agencies were involved. Their activity was related to creating misconceptions regarding tobacco and opioids and making patients...
Introduction and Executive Summary Corporate reputation is a vital enterprise concept that ensures how consumers perceive the company’s image. The importance of corporate reputation is seen as the power of an organized relationship between an enterprise and a consumer, with consumers being both current customers of the company and potential...
Global history proves that social movements, technological innovations, and media, combined or separated, can create social change. Another thing that the historical discipline shows is that the process of bringing it in can be brutal or peaceful. The current century is comparatively calmer regarding social transformation and change, and social...
Introduction The world today has developed in terms of social connectedness like never before in human history. Such a paramount change has been achieved due to the development of digital technologies in general and the Internet, smartphones, and social media in particular. With the advancement of social media as an...
The 50s in the Western World were almost the apogee of misogyny and masculine domination. According to Jean Kilbourne, the focus of previous female advertising was a fabricated patriarchal caricature (TED 03:15–05:21). A woman is trapped in a world of masculine dreams in the natural sense, in addition to having...
Introduction In the industry, greenwashing is described as a brand’s unjustifiable and deceptive assertion that its product is more ecologically friendly than it is. People can view this in a variety of ways, including obvious deceit, covert advertising, and typically as bold statements with no full disclosure of the actual...
Introduction Modern society is often affected by a variety of stereotypes that could expose inequality and discrimination. Therefore, the majority of stereotypes coming from the mass media field cannot be considered neutral. The prevalence of cultural, political, and psychological factors makes it exceptionally hard to fight stereotypical thinking and poorly...
Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...
The development of digital technologies and online mass media sources has caused a significant decline in demand for print newspapers all over the world. The statistics state that only in the United Kingdom the expenditure on newspapers fell from almost 4.5 billion pounds in 2005 to 2.8 billion in 2020...
Social media has recently become the most popular means of communication used by millions of people, especially young adults. However, social media utilizes the incentive to alter the landscape of how we connect with each other by manipulating the data of our previous behaviors to shape our current and future...
Social networks have an essential role for every person who uses them to keep in touch with friends and find new information for themselves, to learn about all the news from around the world. A few years ago, social networks were not that big yet, but today people can use...
Introduction There is exponential growth in social media usage to acquire and spread information. One of the reasons for the popularity of social networking sites is that they allow users to create, receive and share public messages at a cost-effective price. Moreover, there is significant internet penetration across the globe,...
Nowadays, almost all people, especially the representatives of young generations, consider their smartphones and laptops to be an integral and rather significant part of their life. Having an account in social networks provides individuals with numerous opportunities. Nevertheless, even though some may refuse to believe in this, social media can...
I comply with your statement that social media provides more opportunities for all to show different perspectives on the same issue and demonstrate the results of someone’s work more effectively. I believe that the future of social media should be considered through the lenses of business and marketing. Moreover, social...
Social media seems to have a considerable impact on the younger generation. It is hard to imagine the youth without smartphones or other devices that allow them to access social media. The ubiquity of social media made it an ultimate platform for communication and self-expression. Social sites will enable us...
The COVID-19 pandemic has been the main topic of discussion in all the media for over a year now. For the analysis, the currently gaining attention theory about the laboratory origin of the virus was chosen, as well as its coverage in authoritative publications, in particular in The Washington Post...
Media has become one of the most powerful communication tools in the modern world. For this reason, it has been given much attention, and numerous researchers have investigated this phenomenon. Thus, one of the major insights regarding the topic is the media’s ability to promote communication by creating new communication...
Introduction The development of modern technologies marked new opportunities for people to connect with their friends and relatives and even make new connections through social media. However, with the significant increase in the number of teenage and adolescent depression cases in the last years, society now faces the problem of...
Introduction All forms of media, including their written and visual variants, are used to relay messages. Be it a single individual, a group, or an entire community, various forms of media can be used to transfer information from one party to another. However, it should be noted that any form...
Introduction With the development and widespread use of the communication technologies and the Internet, social media becomes an extremely influential source of information. For example, the events of the Arab Spring (2010-2012) were largely stimulated by the social media since some participants of protests had high levels of the Internet...
When creating a marketing flyer or pamphlet, it is imperative to make sure the important persuasive elements are present. The intention of a business advert is to convince the customers that the products or services offered are the best (Ghaffari et al., 2019). Therefore, they need to read, see, and...
To retain its target audience and remain a popular activity, the sport needs the support of television as one of the main media tools. Television provides ample chances for the sports industry to attract investors and new participants. However, the rise in influence and grasp comes at a price, which...
Primary sources are invaluable when it comes to exploring the socio-cultural phenomena of the past. The collection of essays devoted to the new cultural groups of the 1960s compiled by Bloom and Breines sheds light on the historical period’s countercultures and allows keeping track of their evolution. Particularly, the collection...
One of the primary ways to use statistics is through advertising. On the one hand, numbers can help a supplier of goods and services convince customers of their value. However, it works only if the numbers are used properly. On the other hand, misinterpretation of information can be used to...
This paper aims to describe journalistic mistreatment of crime victims, their relatives, and witnesses. The assessment is based on the model proposed by Emilio Viano, who argues that journalists may immensely imperil the safety of the victim and his or her mental health (Viano, 1992). We have viewed news reports...
The two magazines that will be analyzed within the framework of the current paper are Cosmopolitan and Vogue. Cosmopolitan’s target audience includes females aged between 18 and 35. At the same time, the general target audience that Vogue reaches are females aged from 20 to 40. These two magazines were...
Introduction Creating a prosperous print ad in the incredibly competitive marketing and advertising industry takes more than drawing a picture of the product. The market and customers are much more demanding and intelligent than a few decades ago, considering the growing popularity of social media and digital resources in general....
Central Message With the help of the advertising agency Ogilvy, Perrier got an opportunity to present one of the best ads of the year (“Perrier Prints: Melting” par. 1). They created a range of different prints that are united by the idea of extreme heat. The people look so that...
The recent years have been characterized by a surprising increase in the public’s interest in shows about famous crime cases and serial killers. The demand is met with an adequate supply, and every day the number of true crime shows, podcasts, and movies is growing. The Serial Podcast, Netflix’s Making...
I had a rare chance of interviewing the Chief of Police for Hinds Community College Mr. William Evans in his office on Wednesday 19 November, 2014 at 5 p.m. Mr. Evans is a very busy person and the fact that he set aside one hour out of his busy schedule...
Social networks have become integral parts of everyday life, thus facilitating the exchange of information, including personal and professional. Communication through digital methods is efficient and convenient because of the capacity to connect instantly to another party. However, despite its convenience and the widened opportunities for information exchange, social networks...
Today, the digital world has expanded tremendously to include a broad range of uses and applications, varying from daily entertainment to scholarly research. Because of this, computers, tablets, and phones are indispensable tools, for both professional and personal use. Such a connection leads to either positive and negative consequences for...
The appropriate utilization of statistics, backed up by these methodical studies, is crucial for the entire modern society and the media sphere separately. Being a rather specific science, statistics can cause difficulties for people, which leads to incorrect interpretation of the analyzed data. This effect is particularly serious in the...
Despite the progress humanity has made in this regard during the last 100 years, household chores may still be a genuine challenge – a never-ending stream of uncreative mechanical actions performed daily. Due to this fact, the products that promise to ease this burden – such as the S.O.S. scouring...
These days, the media have turned from a simple tool of searching, processing, and transmitting information into means that control and transform a person’s inner, mental world. Instead of expanding the horizons of the development of human awareness, giving it sovereignty and independence in judgments, modern media are increasingly manipulating...
For a culture to become popular, it has to be perceived by the audiences with ease. Complex topics are detached from internal intricacies and sophistication when delivered through popular cultural means. When all details are included, the culture is no longer popular but instead is specialized. Therefore, popular culture cannot...
Social media is a fundamental part of contemporary consumers’ lives. They use it to read the news, communicate with friends and family, shop, and learn new information about trends in various industries. Therefore, businesses need to utilize social media channels for their profit. Such strategies as reaching new and existing...
Introduction Media and its advertising opportunities are essential components of any marketing strategy. Marketing strategies, in turn, employ advertising campaigns as tools for raising brand awareness and increasing sales of a product or service. This paper considers five constituents of media planning as well as steps for selecting a media...
It is hard to disagree that the media is the most important source of information. Almost all people learn about what is happening in the world via newspapers, various magazines, and TV reports. However, the major drawback is that the media is not always honest and trustworthy; hence, one has...
Introduction Social media and the Internet are an integral part of the modern world, and most of the population uses them daily and cannot imagine their life without them. For this reason, the influence of information that comes to people from numerous channels is significant, and one can find its...
Media coverage is a critical aspect shaping the image of any prominent figure and determining the public attitude. With the development of new technologies and communication means, such content has become significantly more diverse. Depending on the form of media, ranging from the traditional ones to the personal communication channels,...
Introduction Sex, gender, and sexuality often appear in advertisements for various products. It is so because these phenomena have a robust impact on people, and Carl’s Jr burger advertisement with Paris Hilton is a suitable example. It depicts two young and sexy women who are washing a car and eating...
Media violence presents a risk to public health, and it contributes towards having an increased level of violence and aggression in the real world. Research indicates that fictional film and television violence lead to having short-term as well as a long-term increases in violence and aggression among the young viewers...
Policymaking is a complicated and long process, which depends on many factors. In this essay, it is shown how interest groups and mass media can be involved in the process. It is also investigated if this influence is positive or negative. The influence of interest groups policymaking An interest group...
Introduction Traditionally the concept of the advertisement has been governed precisely by the factors of promotion and profits. ” However, is it more than that? The dynamism in consumer preferences and the changing techniques, ob, and values of the advertiser has remodeled the concept of advertisement. Now, I believe that...
Video games are used to entertain children but the quality of the game should be taken care of so that they do not make children become violent. Parents need to take care of their children by choosing the video games they purchase with great care because; if the games have...
Introduction Over roughly five or so decades ago, not even the most far-fetched of positive idealists could have foreseen how rapidly technology, and especially in the information sector, would grow. The epitome of this growth is perhaps the Internet, a vast field of boundless information that can be accessed by...
Celebrities receive such a remarkable level of attention today, and a lot of emphasis and value is placed on their actions. These are mostly the rich and famous and in this mad adoration, the media has given them a colossal amount of coverage, sharing all aspects of their lives to...
Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand generally incorporates an element that is meant to generate an appeal or a similar sense of motivation...
Online advertising includes advertising through the internet. There are different advertising options in online advertisement which include; searching engine advertising where keywords are used to search for product and the advertisers pay per click campaigns through the three main search engines – Google, Yahoo and MSN; and display ads which...
Economy In today’s world people are very interested in and curious about the things related to the World Wide Web. Some times they are over-hyped about WWW in their thought and talk. The reason for that is influence of information technology and World Wide Web is precious. It is a...
Abstract This paper takes the article in the New York Times “Nothing Sells Like Celebrity” by JULIE CRESWELL as a starting point to discuss the appearance of the celebrities in ads as a business, which is a pure commercial junction. The paper addresses many aspects of this business in terms...
The communicative stimulation was known in ancient centuries. With the help of signs and symbols, as well as inscriptions on the walls traders reported to the citizens about the availability of certain goods on the tray, as well as on future developments, such as the slave trade or fighting gladiators....
Ever since man engaged himself in the business of mass production of products and commodities, the practice of advertising has increasingly taken a central position in informing the lifestyles of people. In our daily endeavors, we are greatly influenced by the advertisements we view on the television or read in...
Introduction Poverty and the widening income divide are complex and recurring issues in the United States. New York City (NYC), which is urban megapolis chosen for this paper, holds one of the highest poverty rates in the country. The poverty rate in the city is at 19.5 percent, while near-poverty...
Many topics that are widely discussed in modern society have both supporters and those who have an opposing view. It is vital to be able to assess the opinions of both sides in order to create a cohesive viewpoint on a subject. The use of social media and its impact...
The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy. In the beginning, viewers get to see an old man entering the bedroom with his wife laying on the...
Introduction In recent years the video game industry has become a profitable venture, and games themselves have entered the popular culture as solidly as literature or film. Most people know of popular franchises, even if they have never played a video game at all. Naturally, popularity creates controversy, and the...
Introduction In the world of diversity and variety, one of the phenomena which are consistently present in society is fashion. Fashion can refer to many aspects of people’s lives, like what they do, what they eat and so on, but clothing the most visible manifestation of it. Clothing can not...
The omni-present nature of social media has captured the attention of growing generations that develop alongside with the technological progress. Social media websites and applications, such as Facebook and Instagram, have become highly incorporated in the lives of young people, with teenage girls and young women being their primary users....
Introduction The social and cultural attributes experienced in the United States after the end of the Civil War created a society characterized by inequality and racial segregation. Many African Americans and other minority groups were against the existing levels of racism and injustice. These challenges led to the infamous Civil...
Media is one of the most powerful sources of information about people, events, nations, and any type of progress. Though its quality is hard to control, consumers cannot neglect an opportunity but rely on the material they observe in movies and find in articles online. Despite the number of concerns...
Many media industries have been subject to waves of regulation and deregulation over their histories. The internet has complicated the issue, as it is global in scope and does not necessarily obey national borders. Choose a specific media industry and develop an argument in relation to how the internet has...
Digital media The use of digital media in political campaigns together with the national elections has been growing rapidly worldwide. ICT is being applied in national political campaigning. The use of ICT for participatory purposes in general is seen to be more likely to occur in contexts that are less...
Executive Summary This document focused on the role of social media, now and in future. To achieve this goal, it focused on a number of issues that surround social media. The world has experienced a lot of creations and innovations as a result of the works of man. This includes...
Introduction The digital age has influenced the field of journalism considerably to the extent of creating uncertainty regarding its future. Particularly, according to Bradshaw and Rohumaa, technological changes have altered the nature of music in the contemporary setting, especially the format in which it is presented and its accessibility (89)....
The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...
Introduction Today, the media plays an important role in the life of any person living in a developed society. We rely on the media for information and entertainment and obtain the vast part of our knowledge about world politics through mass media sources, such as newspapers, television, or the Internet....
The entirety of ideas, fancy images, attitudes, and perspectives within the cultural mainstream define what is known as popular (or pop) culture (Liu, Lee, & Groves, 2016). These attitudes and ideas are usually influenced by a wide range of mass media platforms such as social networks and television channels. The...
Introduction Modern media advertising is engaged in various social issues as it strives to focus on the context and customer’s backgrounds to promote products and services. One of the most critical social problems refers to racism that is widely combated across the world yet remains alive in some cases. The...
Patriotic advertising is a viable way of appealing to the consumer base. However, it may lead to undesirable adverse effects if applied inappropriately or without alignment with other important determinants of consumer behavior. The following paper presents an overview of patriotism-oriented marketing in the Canadian market and provides an assessment...
In the modern world of global environmental crisis, it becomes clear that nothing may be done in the same way it was earlier. People, not long time ago focused mainly on the satisfaction of their consumer needs, pleasure and entertainment with disregard of nature, gradually come to an understanding that...
Introduction Social media (for instance, Facebook, Twitter, and Youtube) has played a key role in the way human beings communicate by enhancing data sharing through considerably trimming barricades of communication. Through social media, persons from diverse areas of the globe are able to note any developments of occasions or events....
It is generally agreed upon that the social media, in contrast to the mass communication industry, reaches a large number of audiences and thus is to a greater extent, democratic. With the use of social media such as Twitter, Facebook and YouTube, news, and information spread fast thus, they have...
Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...
Communication networks within a firm include wheel network, chain network, circle network, and all-channel network. Wheel network is a form of communication network where information is acquired from one central point to the rest of the employees. There is minimal involvement of employees in the decision-making process as the source...
Introduction This paper will delve into the changes that the social media landscape has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S....
Summary The media sector is one of the most significant areas in many countries. In Qatar, this area has developed remarkably rapidly in the last nine years and has taken a predominant position in society. The primary function of the media sector is to provide opportunities to disseminate information among...
Introduction Vast media types nowadays tell people about important information and changes. While some prefer video or radio, others read articles and newspapers. It is essential to claim that the source type will significantly impact the objectivity and precision of the depicted information. This essay attempts to put The BBC...
Context for the Image In Japan, the tragedy of March 11, 2011, is a proven fact with indisputable evidence. However, any speculation about the consequences of the disaster is still only speculation because there is no traceable connection between the effects of atomic energy on all living things. In Figure...
Background Empirical research is a primary study in which the authors collect data on a phenomenon to test theories or hypotheses. Analyzing such studies is essential to students as it helps them understand the various sections, content, and writing of a scholarly paper. In their article, “Negative Social Comparison on...
Introduction Professional conduct is crucial in any job, but there are some spheres where one’s behavior is being assessed even beyond the workplace. Politicians, teachers, nurses, and other professionals have to be careful about what they say or share not only during their working hours but also on their social...
Choice of Media Media literacy is an essential aspect of life in today’s society. Even though content creators should adhere to ethical standards, they often shift content analysis to consumers. This study is analyzed by the episode from the TV show Black Mirror, ” Smithereens,” and the article “You Deserve...
Introduction Journalism is a complex profession that assumes various particular spheres of information transfer. Among the most exciting materials are those depicting sports events. Sports broadcasting is widely popular worldwide and has millions of fans in many countries. This paper will consider two significant companies, ESPN and HBO Real Sports,...
Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...
Introduction The portrayal of Islam in media is discussed in “Fleas in the Sheepskin,” a chapter written by Kendra Salois and published in the book Islam in Popular Culture edited by Karin van Niekerk, Mark Levine, and Martin Stokes in 2016. This chapter examines the media’s depiction of Muslims and...
The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...
Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...
Introduction The Cosmopolitan magazine is a widely recognized journal that showcases social topics in pictorial and descriptive forms. The magazine has about 64 global editions, each written in a different language to cater to a diverse target audience (Vicente, 2022). In addition to this Cosmopolitan, Maxim magazine has gained prowess...
Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can...
The 21st century is considered to be the century of information. In most countries in the West access to information is unlimited, meaning that everyone has a voice and can broadcast their views and experiences (Harrison 25). Likewise, the individuals consuming information have access to any source they wish, making...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
Introduction The focus of tobacco businesses has frequently been on aggressive marketing campaigns meant to advance goods against which there is solid scientific resistance. The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture. Smoking-related medical experts refuted the notion that...
Introduction Social media has become a significant part of today’s youth and is one of the newest inventions to hit the human race. It plays a significant role in influencing young minds, it is utilized by many people as a site to communicate with friends and family, but it also...
