1332 samples of this type
There has been considerable development in correspondence over the age years. People of different foundations can have a media stage, for instance, on Facebook, where they can interact despite geographical regions. Web-based media investigates individuals’ likenesses as opposed to reducing their usage. It is one where they can openly air...
For users, social networks have been platforms for the free expression of their opinions since their appearance. Nevertheless, in recent years, such a position has become less and less entitled to exist. The point is the regulation of social networks by the state and the sites themselves. Even though some...
There has been an increase in social media platforms in the recent past. This is due to the increasing innovation and the technological advances experienced globally. The majority of the global population is becoming addicted to social media platforms such as; Facebook, Instagram, Twitter, and even video games (Newport, 2019)....
Introduction In the present day, social media space may be characterized by digital activism that has both positive features and negative consequences. Digital activism that is also called social media or online activism is a particular form of civic activity that is conducted through the internet and digital media. In...
Introduction In Texas, the governor can sway public opinion as well as direct and influence the actions of other officials on multiple powers that the legislature confers to him or her. These are the informal powers conferred to the occupant of the seat of the state governor. Noteworthy, these powers...
Introduction The credibility of news on the Internet is a topic that often becomes the cause of controversy and even lawsuits against unscrupulous media resources due to the high frequency of fake news published online. Massive access to the global web and relative freedom to post digital content are factors...
Media Sociology: An Introduction The module looks at the media content and factors that shape it in our society. It looks at the internal and external factors that may influence media content and why this may be necessary. Media content is not a true reflection of issues within the society....
Marshall McLuhan, a well-known Canadian communication theorist, revealed his theory’s main idea by coining the phrase “the medium is the message.” This phrase reveals that the message’s meaning is determined not only and not so much by the content as by the form. In general, this theory is about what...
Introduction The Internet plays a significant role in an individual’s daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of...
Introduction The perspectives on the creation and development of social media vary depending on the lens utilized to analyze the event. While humanities and history lenses are perhaps some of the most widely-known and widespread points of perspective, others offer valuable and unique insights. Social and applied sciences view technological...
The negative impact of media and communication technology involves aspects such as reduced productivity and depreciating mental health in individuals. However, such technology also has a positive impact on human beings. By channeling their energy into online activities, individuals can become more productive and gain knowledge that could change their...
Introduction The emergence of social media has brought many social issues that need to be addressed. As a key platform for social interaction, it can be argued that this emergent technology influences how people behave both online and offline. The article “Stranding online and offline profile, millennials search for identity”...
The first type of persuasive technique used is Pathos, which entails emotional appeal. Essentially, using this type of advertisement will require provoking an emotional response from the customer. Occasionally, they are positive emotions that include excitement and enthusiasm to create a good reputation and convince the customer to consume the...
Introduction The question which the research aims to answer is the issues raised by mass media that influence people today. Mass media is communication executed through words of speech, written, print, and broadcast, which reach many people (Tsetsura & Kruckeberg, 2017). The channels of conveying information include movies, radio, advertisement,...
Article Choice I chose four advertisements, as they appeared to be engaging in terms of the social science questions they identify and address. Each ad represents different products – toothpaste, locks, beer, and a Red Cross campaign. However, they are all united by the various social representation of individuals, their...
Introduction Social media is a natural phenomenon of modern hi-tech life. The impact of virtual communication is significant as people are often willing to pay more attention to online interaction. Besides, due to the development of technology, social media plays the role of platforms not only for communication but also...
Social media has become a part of people’s everyday life, but many do not think about the way these platforms affect their behaviors, mental health, or other spheres of their lives. This communication channel can influence people of different ages in diverse ways. Young adults tend to form some of...
The media plays an indispensable role in the spread of information to people around the world with the purpose of entertaining, educating, or informing. Therefore, how such information is presented to the intended audience matters significantly if the message is to be passed effectively. Specifically, media leverages the power of...
Social media is a relatively new concept in a modern world. It combines technology and social tendencies to enhance interaction through Internet-based gadgets and applications (Luxton, June, & Fairall, 2012). Through social media platforms, users can create and exchange their own content irrespective of time and distance. Social media consist...
Social media has gained a hugely important role in nearly every possible facet of people’s lives, including employment and work. Thus, a new trend in HR has been created, suggesting that social media can be used to announce employment-related decisions, including hiring and firing ones (Albert, Da Silva, & Aggarwal,...
It is an entirely difficult thing to underestimate impacts that have been generated from sexual representation in the media. This is because, with the current advancement in technology, sexual advertisement has greatly influenced the cultural behaviors of people in the societies. The representation has also enhanced people to realize their...
Muckraking in the historical context Muckraking is simply investigative journalism with a leaning towards exposing corruption in government and institutions involving public trust. It is also associated with revolutionary ideas and concerns of reform in government and public institutions. Originally, the term ‘Muckrakers’ was coined to refer to American writers...
In the modern society, mass media acquire greater and greater importance with every year. The influence that mass media of different kinds have in the modern human community is difficult to overestimate as far as even the most serious political and social events are not only reported but often decided...
Executive Summary The presented paper is devoted to the in-depth investigation of social commerce and the way it evolves and functions in China. The choice of the issue is stipulated by the high speed of the development of social commerce and its successful transformation from e-commerce firms. The choice of...
Introduction Nowadays, the media often presents idealized images of life in America, which may make the viewers feel inadequate and underachieving. As one of the marketing institutions, advertising is compelling in this regard. In an attempt to sell a product or a service, it shows the consumers how their lives...
When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend “figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior you’re hoping for” (O’Rourke, 2019, p. 6)....
The widespread use of social media platforms like Facebook, Twitter, Pinterest, Instagram, and WhatsApp has changed the way people communicate. These platforms facilitate communication, collaboration, content sharing, and interaction. However, they are detrimental to effective communication between people. Social media has negative effects on real-life communication because it decreases the...
Racism is one of the most controversial topics in America and other places around the world. For many decades, the issue has been widely discussed in the fields of politics, religion, and education. However, the situation has worsened with more covert misrepresentation of racial and ethnic minorities in films, television...
Introduction With the development of IT technologies, Internet advertising has evolved, too. Such companies as Google and Facebook are constantly changing, adjusting to the new conditions so that their advertising platforms work. Today, digital advertising utilizes many techniques based on programs that detect, track, and analyze the actions and reactions...
Theory Question Assuming someone comes across illegal activities within my organization that directly does not fall under my responsibilities or does not relate to her department, she finds herself in a dilemma. What should she do? Should she blow the whistle or not, and if yes, then what procedure should...
Introduction People like to use advertising as a way to communicate with the public and sell various products and services (“Advertising” par.1). Regarding the methods and spheres of advertising, it is hard to understand if it has only positive or negative effects on people. There is one definite thought that...
The rapid development of technologies led to significant changes in the manner of people’s interactions because of the necessity to respond to the tendencies of the constantly changing world. The progress of Instant Messaging technologies, social media, and Skype means the beginning of the digital era in which the computer-mediated...
The impact social media make on modern society is obvious and impossible to underestimate. It is a well-known fact that today the internet is much more popular and widely used than television. Many people spend hours browsing the net and visiting social networks such as Twitter, Facebook, and Youtube. The...
Introduction Social media is an internet-based application that builds on some technological and ideological web-based foundations. This permits for creation and exchange of contents that are generated from the user. Three tools mainly used are Facebook, Twitter, and YouTube. Facebook is a social site that helps people communicate and interact...
Introduction Social media has developed over the years to present a platform in which interaction has increasingly been made easier. The interaction that arises from the use of social media has made the sharing and access to information easier every waking day (Porter par. 3). A Facebook post shared by...
Introduction Arabs started to pay attention to media in the Middle East after the establishment of Al-Jazeera. Prior to this, they considered the information they got from the media in their own nations biased as it only provided speeches of their prominent leaders as well as the reports of their...
After the influence of salesmanship became publicly noticed in the 18th cent., the present complex form of advertising began to evolve. Nowadays, one cannot imagine his/her life without openly sponsored offering of goods, services, or ideas through a variety of media of public communication. On the one hand, advertising convince...
Introduction Public speaking refers to the act of speaking to a group of people. Although the thought of speaking in public creates anxiety and discomfort, it does not have to be scary (Thomas, 2009). In general, excellent public speakers are men and women who tend to focus on having a...
Brief Analysis Ismay’s Article For this comparative analysis, two articles from The New York Times, one day apart, are offered. Both articles focus on the Russian-Ukrainian conflict and cover this geopolitical issue from different angles. Ismay (2022) focuses on Russia’s use of the uncrewed Shahed-136 collision-exploding aircraft purchased from Iran....
Introduction Social media use by teenagers has become an integral part of their lives in today’s connected world. With only a few taps on their cell phones, they can instantly connect with friends, express their thoughts, and explore a vast digital universe. However, beyond the seemingly tranquil surface of this...
Karim, Fazida, et al. “Social Media Use and Its Connection to Mental Health: A Systematic Review.” Cureus, vol. 12, no. 6, 2020. Web. The article investigates the relationship between social media use and mental health issues. As a result, the authors conducted a thorough analysis of fifty studies discussing the...
Introduction Developing an advertising strategy for a large company like Nike is essential to organizational activity. A specific advertising strategy will be to release information about companies and their products through the social network Facebook. Thus, it will be possible to capture a wide area of customers who use the...
Introduction Video games are a staple of modern technology’s offerings to both the young and old. While they are often dismissed as mere pastimes, a closer examination reveals their profound influence on various aspects of human life. I agree that video games predominantly positively affect individuals by enhancing skills and...
Introduction In the modern era, there has been a burgeoning apprehension regarding the influence of violent video games on the younger generation. It is widely held that exposure to such games may contribute to a surge in belligerent conduct and even acts of aggression among juveniles. Consequently, there have been...
Introduction The film industry of every country assumes particular limitations and obstacles, including financial issues, language barriers, cultural aspects, and others. For this reason, a significant number of countries produce movies only for their inner audience. Among crucial examples, one can name Bollywood or the cinematography in India. However, there...
Introduction Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core...
Facebook has been one of the most popular social networks worldwide for a long time. Recently, however, Facebook usage trends have been eroding and declining. However, most of the younger generation has recently left this social network. Experts believe that such data shows that Facebook is at the final stage...
Introduction Grids are commonly used in the visual structure of newspapers, and it is important to follow the basic rules to ensure that the reader is aware of the content. The authors of the most popular newspaper editions usually include images to make the papers more interactive. Discussion Moreover, the...
Introduction “Donald Trump sent his own plane to transport 200 stranded marines” is a header that misled the reader. Trump sent his plane to transport 200 stranded marines in this newspaper. This headline misleads the reader because it speaks about him as an individual rather than the government. From CBS...
Katie is a 22-year-old young woman who became one of the participants in the Disney World rides experience. She mentioned that she was not interested much in such entertainment before and generally had a neutral attitude toward this activity. Before taking a ride in the Twilight Zone’s Tower, Katie said...
Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all...
Pop culture has always been a huge influence on films. From the very beginning, films have been used to reflect and comment on the popular culture of the time. In the early days of cinema, this was often done through satire and parody. Today, it can be seen that pop...
Classical conditioning is a powerful instrument to make specific associations in the human brain. In marketing and advertising, it is used to create positive associations with a product or service. As a result, people may find purchasing such products more attractive. In the recent advertisement “The New Axe Effect,” classical...
The history of some news publications demonstrates how innovation can keep a business competitive for several centuries. One such example is the Financial Times (FT) – a financial newspaper established in London in January 1888 by James Sheridan and his brother (Financial Times [FT], 2022). The first issue of the...
Introduction The last few decades have seen an upsurge in the amount of media information available to the general audience. Some of this material is violent, and concerns have been expressed about the impact of children exposed to violent media. As a result, Gerard Jones argues in his piece “Violent...
Introduction False information on the Internet spreads more easily and quickly than accurate information because it usually does not require much knowledge to become aware of it. Creating fakes and misinforming the audience is relatively easy, creating panic in the community or lobby. If done well, fake messages are hard...
Introduction Anime as a form of art presented a new storytelling method tailored for kids and adults. The link between cinema and anime is evident in the technology and storylines used (Grant & Henderson, 2019). Anime has greatly impacted the entertainment industry, making it one of the most recognized works...
The aspects of the opioid crisis and tobacco advertisement by physicians are comparable in terms of the engagement of the medical community in these issues. In both situations, physicians, medical associations, journals, and agencies were involved. Their activity was related to creating misconceptions regarding tobacco and opioids and making patients...
Introduction and Executive Summary Corporate reputation is a vital enterprise concept that ensures how consumers perceive the company’s image. The importance of corporate reputation is seen as the power of an organized relationship between an enterprise and a consumer, with consumers being both current customers of the company and potential...
Global history proves that social movements, technological innovations, and media, combined or separated, can create social change. Another thing that the historical discipline shows is that the process of bringing it in can be brutal or peaceful. The current century is comparatively calmer regarding social transformation and change, and social...
Introduction The world today has developed in terms of social connectedness like never before in human history. Such a paramount change has been achieved due to the development of digital technologies in general and the Internet, smartphones, and social media in particular. With the advancement of social media as an...
The 50s in the Western World were almost the apogee of misogyny and masculine domination. According to Jean Kilbourne, the focus of previous female advertising was a fabricated patriarchal caricature (TED 03:15–05:21). A woman is trapped in a world of masculine dreams in the natural sense, in addition to having...
Ethos, logos, and pathos are integral and essential components of a rhetorical appeal. They are all responsible for different aspects. Thus, logos is responsible for the expediency and logic of the arguments and information given, while pathos is responsible for the emotional component. The main goal of ethos becomes an...
Introduction In the industry, greenwashing is described as a brand’s unjustifiable and deceptive assertion that its product is more ecologically friendly than it is. People can view this in a variety of ways, including obvious deceit, covert advertising, and typically as bold statements with no full disclosure of the actual...
Introduction Modern society is often affected by a variety of stereotypes that could expose inequality and discrimination. Therefore, the majority of stereotypes coming from the mass media field cannot be considered neutral. The prevalence of cultural, political, and psychological factors makes it exceptionally hard to fight stereotypical thinking and poorly...
Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...
The development of digital technologies and online mass media sources has caused a significant decline in demand for print newspapers all over the world. The statistics state that only in the United Kingdom the expenditure on newspapers fell from almost 4.5 billion pounds in 2005 to 2.8 billion in 2020...
Media framing is one of the tools that journalists actively use to cover publicly significant topics. Dan and Raupp (2018) underline that framing theory states “that communication is characterized by the articulation of coherent patterns of meaning resulting out of acts of selection and emphasis” (p. 205). In particular, framing...
Social networks have an essential role for every person who uses them to keep in touch with friends and find new information for themselves, to learn about all the news from around the world. A few years ago, social networks were not that big yet, but today people can use...
Introduction With the development and widespread use of the communication technologies and the Internet, social media becomes an extremely influential source of information. For example, the events of the Arab Spring (2010-2012) were largely stimulated by the social media since some participants of protests had high levels of the Internet...
Introduction Facebook is still one of the leading social networks. This application allows people to interact at various levels (Mihee, 2016).’The Effects of Physical Attractiveness and Political Affiliation on Facebook Friend Acceptance’ article aims to identify some patterns between human attractiveness and political interests. The article also tries to answer...
Body Image: A Concept Definition Historically, body image refers to a social, cultural and often artistic overlap that exists between the objective form of human body and it’s subjective perception. It is a concept that depicts a combination of attitudes, both externally displayed and internalized, that a person has about...
I would turn to the success story of WhatsApp to hook up with the audience. The popular communication app that was downloaded more than 70 million times in 2019 was created and developed using a limited amount of money (Statista, 2019). New digital solutions require prominent ideas and concepts and...
Primary sources are invaluable when it comes to exploring the socio-cultural phenomena of the past. The collection of essays devoted to the new cultural groups of the 1960s compiled by Bloom and Breines sheds light on the historical period’s countercultures and allows keeping track of their evolution. Particularly, the collection...
One of the primary ways to use statistics is through advertising. On the one hand, numbers can help a supplier of goods and services convince customers of their value. However, it works only if the numbers are used properly. On the other hand, misinterpretation of information can be used to...
Recently, there has been computer systems progress, and human beings have developed communication means to make the world a global village. Scientists have succeeded in ensuring networking has become international. This mission revolves around the internet and the networks people use to access each other. Social media has become a...
The existing media system evolved gradually: at first, there were only newspapers and magazines. In the nineteenth century, information services were added, and in the twenty-first century, radio stations and television. Mass media aims to shape public consciousness using organizational and technical complexes that ensure the rapid transmission and mass...
Introduction The rapid development of technologies has led not only to numerous breakthroughs in various spheres of people’s lives but also to significant issues related to the inability of some individuals to limit their time spent on gadget use. Whereas the Internet has presented an opportunity for communication and research,...
This paper aims to describe journalistic mistreatment of crime victims, their relatives, and witnesses. The assessment is based on the model proposed by Emilio Viano, who argues that journalists may immensely imperil the safety of the victim and his or her mental health (Viano, 1992). We have viewed news reports...
The two magazines that will be analyzed within the framework of the current paper are Cosmopolitan and Vogue. Cosmopolitan’s target audience includes females aged between 18 and 35. At the same time, the general target audience that Vogue reaches are females aged from 20 to 40. These two magazines were...
Introduction Creating a prosperous print ad in the incredibly competitive marketing and advertising industry takes more than drawing a picture of the product. The market and customers are much more demanding and intelligent than a few decades ago, considering the growing popularity of social media and digital resources in general....
I had a rare chance of interviewing the Chief of Police for Hinds Community College Mr. William Evans in his office on Wednesday 19 November, 2014 at 5 p.m. Mr. Evans is a very busy person and the fact that he set aside one hour out of his busy schedule...
These days, advertising is intended not only to fulfill the function of promoting a particular company but also to present a form of art, so its analysis is a matter of specific interest. Professionals apply a significant number of impressive methods, and one of them is their focus on Super...
Social networks have become integral parts of everyday life, thus facilitating the exchange of information, including personal and professional. Communication through digital methods is efficient and convenient because of the capacity to connect instantly to another party. However, despite its convenience and the widened opportunities for information exchange, social networks...
Today, the digital world has expanded tremendously to include a broad range of uses and applications, varying from daily entertainment to scholarly research. Because of this, computers, tablets, and phones are indispensable tools, for both professional and personal use. Such a connection leads to either positive and negative consequences for...
Despite the progress humanity has made in this regard during the last 100 years, household chores may still be a genuine challenge – a never-ending stream of uncreative mechanical actions performed daily. Due to this fact, the products that promise to ease this burden – such as the S.O.S. scouring...
These days, the media have turned from a simple tool of searching, processing, and transmitting information into means that control and transform a person’s inner, mental world. Instead of expanding the horizons of the development of human awareness, giving it sovereignty and independence in judgments, modern media are increasingly manipulating...
The portrayal of sex in the media has become commonplace in modern society. However, sexual behavior is usually attributed only to young people, while “older people are often perceived… as post-sexual” (Bouman & Kleinplatz, 2016). This perception of sexuality in older age is due to a number of physiological, psychological,...
The Coors Light beer ad was created and released in 2011. It portrays three gay men who are dancing behind the company’s logo and the slogan “Out Is Refreshing.” One of them is holding a bottle of beer in his hand while another is touching his partner’s arm. A small...
A deceptive advertisement is one that contains any deceptive information related to the object of the advertisement and/or the advertiser. Misleading advertising is an advertisement that lacks some of the essential information about the advertised product, about the conditions for its purchase or use, if the meaning of the information...
Democracy entails the protection of human rights among individuals facing social, economic, and political challenges. Authorities are expected to protect their citizens’ natural rights as a means of enhancing the motivation required for economic growth. Traditionally, individuals depend on written materials for learning their democratic rights. Other people rely on...
Social media is a fundamental part of contemporary consumers’ lives. They use it to read the news, communicate with friends and family, shop, and learn new information about trends in various industries. Therefore, businesses need to utilize social media channels for their profit. Such strategies as reaching new and existing...
Introduction Media and its advertising opportunities are essential components of any marketing strategy. Marketing strategies, in turn, employ advertising campaigns as tools for raising brand awareness and increasing sales of a product or service. This paper considers five constituents of media planning as well as steps for selecting a media...
It is hard to disagree that the media is the most important source of information. Almost all people learn about what is happening in the world via newspapers, various magazines, and TV reports. However, the major drawback is that the media is not always honest and trustworthy; hence, one has...
Introduction Sex, gender, and sexuality often appear in advertisements for various products. It is so because these phenomena have a robust impact on people, and Carl’s Jr burger advertisement with Paris Hilton is a suitable example. It depicts two young and sexy women who are washing a car and eating...
Media violence presents a risk to public health, and it contributes towards having an increased level of violence and aggression in the real world. Research indicates that fictional film and television violence lead to having short-term as well as a long-term increases in violence and aggression among the young viewers...
Policymaking is a complicated and long process, which depends on many factors. In this essay, it is shown how interest groups and mass media can be involved in the process. It is also investigated if this influence is positive or negative. The influence of interest groups policymaking An interest group...
Introduction Traditionally the concept of the advertisement has been governed precisely by the factors of promotion and profits. ” However, is it more than that? The dynamism in consumer preferences and the changing techniques, ob, and values of the advertiser has remodeled the concept of advertisement. Now, I believe that...
Video games are used to entertain children but the quality of the game should be taken care of so that they do not make children become violent. Parents need to take care of their children by choosing the video games they purchase with great care because; if the games have...
Introduction Over roughly five or so decades ago, not even the most far-fetched of positive idealists could have foreseen how rapidly technology, and especially in the information sector, would grow. The epitome of this growth is perhaps the Internet, a vast field of boundless information that can be accessed by...
Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand generally incorporates an element that is meant to generate an appeal or a similar sense of motivation...
Introduction Through the various changes that have taken place in our recent studies and measurement of advertising techniques, it has been found that advertising definitely works better than not advertising. It is certainly more beneficial than promotions and it works on almost any type of media, like print, radio, internet...
Economy In today’s world people are very interested in and curious about the things related to the World Wide Web. Some times they are over-hyped about WWW in their thought and talk. The reason for that is influence of information technology and World Wide Web is precious. It is a...
Introduction Media rituals are a part of media culture influenced by national and corporate traditions. It is not difficult to see that a medium of communication in the modern world can require very considerable resources, skills, organization, and sophisticated technology. Thus, we talk in overall terms of the communications industry...
Abstract This paper takes the article in the New York Times “Nothing Sells Like Celebrity” by JULIE CRESWELL as a starting point to discuss the appearance of the celebrities in ads as a business, which is a pure commercial junction. The paper addresses many aspects of this business in terms...
Many topics that are widely discussed in modern society have both supporters and those who have an opposing view. It is vital to be able to assess the opinions of both sides in order to create a cohesive viewpoint on a subject. The use of social media and its impact...
The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy. In the beginning, viewers get to see an old man entering the bedroom with his wife laying on the...
Introduction Many individuals in the USA buy magazines or, at least, see them on newsstands regularly. Magazine covers usually present the images of wealthy individuals who can be seen as role models for the population. However, it is possible to say that the men and women featured on magazine covers...
Introduction In the modern digital world, the primary concept of advertising, primarily for smaller companies, is done online. With billions spent on online marketing and online shopping becoming more popular, a significant portion of purchases is done offline, and it is important for retailers to capitalize on the ability to...
Introduction In the world of diversity and variety, one of the phenomena which are consistently present in society is fashion. Fashion can refer to many aspects of people’s lives, like what they do, what they eat and so on, but clothing the most visible manifestation of it. Clothing can not...
The omni-present nature of social media has captured the attention of growing generations that develop alongside with the technological progress. Social media websites and applications, such as Facebook and Instagram, have become highly incorporated in the lives of young people, with teenage girls and young women being their primary users....
Dr. Pepper Ten commercials focus on masculinity trying to convince the viewer that it is masculine to drink diet soda. The traditional picture of a “real” man in the US society as a meat-eater, living in the wild, fighting dangers of life in the wild, wearing a beard (Johansson 28)....
Introduction Undoubtedly, the news media have a tremendous influence on the social behavior of society with regards to information, communication, as well as entertainment. Paper journals, magazines, and newspapers are currently considered as old sources of media that cannot have the same impact on society the way that technologies can....
How a Blender Works Specific Purpose: to show my audience how a blender works and benefits that it can bring to one’s everyday life. Central Idea: a blender is a useful gadget that can assist in various cooking tricks as well as save the time of its owners. Introduction Hello,...
Many media industries have been subject to waves of regulation and deregulation over their histories. The internet has complicated the issue, as it is global in scope and does not necessarily obey national borders. Choose a specific media industry and develop an argument in relation to how the internet has...
Introduction It is clear that marketing strategies are evolving alongside the development of technology and society. New trends in marketing differ significantly from conventional ones. Thus, meerkat advertising can be regarded as a new approach. It is necessary to note that the campaign fits the conventional objectives (informing, reminding, persuading)....
Introduction Statement of Research Issue This research investigates media for social change may be used to create an environment where people can engage in the public realm, mediate disagreements, and encourage civil debate. For an informative analysis, I have included my personal view on media power and discussed communication as...
Introduction The digital age has influenced the field of journalism considerably to the extent of creating uncertainty regarding its future. Particularly, according to Bradshaw and Rohumaa, technological changes have altered the nature of music in the contemporary setting, especially the format in which it is presented and its accessibility (89)....
Changes in Media History and Links to Consumer Culture The content that is released to users has been evolving since the 20th century following the influence of technology on mass media agencies. Due to the changes that have been observed in media history, the impact has been felt in various...
Introduction The application of social media in the fashion sector has ensured that average consumers and would-be customers have considerable interaction with high-end clothing, retailers, fashion designers, shoes, and fashion houses. Social media has created new advertisement platforms that enable fashion houses and retailers to get to their target markets...
Introduction The proponent of this study attempted to appreciate the deeper meaning and intended message of two articles. The first one is a news article and the second one is a feature article. The process was made easier by reviewing essays regarding writing genres (Dirk 250). The same thing can...
Introduction The popular culture influences the majority of people and particularly the youth who are attempting to build an identity. The media describes the pop culture in regards to what people should eat, wear, what kind of music they should be listening to, how they should behave, and how they...
Background information Advertising refers to business communication practices that allow commercial practitioners to relay crucial information with regard to their products and services (Brown & Boulderstone 2008). Through advertising, businesses provide specific information regarding diverse activities that characterize operations in the market. In most cases, advertising seeks to sensitize buyers...
Social networks construct and reinforce normative conceptions of femininity and women’s appearance. According to O-Neill (2014), “young women and girls are under more pressure than ever before to look a certain way” (para. 1). Older women are not an exception to this rule. López-Guimerà, Levine, Sánchez-Carracedo, and Fauquet (2012) state...
The presentation of women’s bodies with sexual overtones in the media has risen tremendously over the recent past invoking myriad debates. In the United States alone, teenagers spend more than six hours watching television and movies with several instances of sexual images and discussions. Most young people have television sets...
Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...
Summary of the source text In his essay “On reading video text,” Robert Scholes explains how videos use the visual sense to relay powerful messages to us. As a significant segment of multimedia, video texts are constantly running on television sets and currently, account for a significant part of the...
Introduction This paper will delve into the changes that the social media landscape has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S....
Introduction The Internet has replaced traditional methods of carrying out the business long ago. People started using it as a primary source of information, which is why it became an integral part of their marketing activities (Alonzo 2006). Internet and interactive media are now especially frequently used in e-commerce: “Consumers...
Summary The media sector is one of the most significant areas in many countries. In Qatar, this area has developed remarkably rapidly in the last nine years and has taken a predominant position in society. The primary function of the media sector is to provide opportunities to disseminate information among...
Introduction Vast media types nowadays tell people about important information and changes. While some prefer video or radio, others read articles and newspapers. It is essential to claim that the source type will significantly impact the objectivity and precision of the depicted information. This essay attempts to put The BBC...
Context for the Image In Japan, the tragedy of March 11, 2011, is a proven fact with indisputable evidence. However, any speculation about the consequences of the disaster is still only speculation because there is no traceable connection between the effects of atomic energy on all living things. In Figure...
Background Empirical research is a primary study in which the authors collect data on a phenomenon to test theories or hypotheses. Analyzing such studies is essential to students as it helps them understand the various sections, content, and writing of a scholarly paper. In their article, “Negative Social Comparison on...
Choice of Media Media literacy is an essential aspect of life in today’s society. Even though content creators should adhere to ethical standards, they often shift content analysis to consumers. This study is analyzed by the episode from the TV show Black Mirror, ” Smithereens,” and the article “You Deserve...
Introduction Journalism is a complex profession that assumes various particular spheres of information transfer. Among the most exciting materials are those depicting sports events. Sports broadcasting is widely popular worldwide and has millions of fans in many countries. This paper will consider two significant companies, ESPN and HBO Real Sports,...
Introduction The portrayal of Islam in media is discussed in “Fleas in the Sheepskin,” a chapter written by Kendra Salois and published in the book Islam in Popular Culture edited by Karin van Niekerk, Mark Levine, and Martin Stokes in 2016. This chapter examines the media’s depiction of Muslims and...
The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...
Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...
Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
Introduction The focus of tobacco businesses has frequently been on aggressive marketing campaigns meant to advance goods against which there is solid scientific resistance. The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture. Smoking-related medical experts refuted the notion that...
Introduction Social media has become a significant part of today’s youth and is one of the newest inventions to hit the human race. It plays a significant role in influencing young minds, it is utilized by many people as a site to communicate with friends and family, but it also...
Introduction Cable News Network (CNN) and Fox News are the two largest news sources in the United States. They play a critical role in many political events, leading to a strong association with either liberal or conservative viewers (Linden et al., 2020). Their comparison can reveal how popular opinions among...
Introduction First of all, it is essential to think about influencers who are caught up in the ceaseless flow of the Internet. Influencers are the ones who are under the most strain in this digital storm. They have turned their attention to social media. Most were unaware of the numerous...
Introduction Digital privacy has always been important. Internet users employ passwords and other forms of identity security to prevent unauthorized access to their data because of this. But as information becomes more digitalized, digital privacy is still a major worry. Privacy of information is threatened by an immense increase in...
In modern world community transformation conditions, the image of the state and its structures becomes particularly meaningful. However, at this point, one can note the low interaction between the American people and the military, and the information technology can influence the course of the issue by altering its direction. In...
During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...
For this assignment, it was decided to address one of the most pressing topics of the last few days, namely the threat of a Russian-Ukrainian war. Since this topic is quite sensitive and a large amount of propaganda is generated every day, a critical analysis of one of the online...
According to Psychiatric Quarterly, advocates and policymakers have raised concerns about the potential adverse effects of using social media. Berryman found that social media may be linked to some negative mental conditions such as loneliness, suicidal thoughts, and decreased empathy. Social media users have different lifestyles and ways of doing...
Introduction The celebrity phenomenon first appears in the nineteenth century and is completely within the structural framework of modernity. Since ancient times there have been individuals whose exploits were widely known, be they heroes of antiquity, politicians, or aristocrats. Along with the economic, military, and political elite in the social...
