1282 samples of this type
Introduction The word “news” is defined literally in a variety of ways as “information about important or interesting recent events especially when published or broadcasted” or “broadcast report or news” or “newly received or noteworthy information.” (Thompson 2000, p.598). It is clear that the news is something which appears attractive...
Newspapers have been the method by which countless generations have learned about the comings and goings, stories that affect daily lives, and important historical events unfolding in our world. Even with the advent of the internet, newspapers have not lost their importance. In fact, it has evolved into an ever...
In the modern society, mass media acquire greater and greater importance with every year. The influence that mass media of different kinds have in the modern human community is difficult to overestimate as far as even the most serious political and social events are not only reported but often decided...
The communicative stimulation was known in ancient centuries. With the help of signs and symbols, as well as inscriptions on the walls traders reported to the citizens about the availability of certain goods on the tray, as well as on future developments, such as the slave trade or fighting gladiators....
Although Charles B. Darrow of Germantown, Pennsylvania is the officially recognized father of the Monopoly game, having developed and played the inventor’s version of the game back in 1929, advocates of the game believe that the true game creator is a woman named Elizabeth Magie who created what is thought...
The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy. In the beginning, viewers get to see an old man entering the bedroom with his wife laying on the...
The widespread use of social media platforms like Facebook, Twitter, Pinterest, Instagram, and WhatsApp has changed the way people communicate. These platforms facilitate communication, collaboration, content sharing, and interaction. However, they are detrimental to effective communication between people. Social media has negative effects on real-life communication because it decreases the...
Introduction: The Advertisement The “You Inspire Me to Be Better” advertisement appeared first on January 11, 2019, in the Times of India Newspaper (Mumbai Edition) and fascinated readers with its brevity, minimalism, and expressivity. “You Inspire Me to Be Better” promoted the TATA Marathon, which took place on January 20...
From a sociological point of view, discourse often works as a litmus for traditions and principles that a particular society is based on. As a result, any text written in the XXI century can be defined as a masculine or a feminine one and, therefore, informs the gender of the...
Introduction The application of social media in the fashion sector has ensured that average consumers and would-be customers have considerable interaction with high-end clothing, retailers, fashion designers, shoes, and fashion houses. Social media has created new advertisement platforms that enable fashion houses and retailers to get to their target markets...
Introduction Nowadays the world presents state-of-the-art technology and new opportunities, allowing us to be connected to the Internet around the clock. Teens and tweens tend to spend many hours looking for photos, videos, or chatting with their friends on social media. While some of the mentioned activities can be positive...
Introduction The purpose of the advertisement is to convince and to inform buyers in order to purchase goods and services and to interact with customers into a culture of utility. Ads have adopted the use of semiotics to offer goods and services with meaningful experiences whose main aim is to...
Introduction About this research project, I would be interested in examining differences in international tourism between France and England. Specifically, this report highlights variations in the number of tourists in 5 years, i.e., 2009-2013. The secondary data that are used in calculations and conclusions were obtained via the following link....
Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...
Introduction In 2004, Melissa Dittmann found out that advertisers spend at least $12 billion annually on messages that target children. Consequently, the media was flooded with messages that bombarded young audiences with messages that intended to persuade them along with a certain desirable behavior as orchestrated by the advertisers. Since...
Introduction New societal trends affect the population’s mental well-being for better or worse. Mental health professionals must remain knowledgeable regarding these shifts and be able to respond appropriately to issues that may take a toll on people’s psyche. Social media is essential in modern society as online interactions become more...
Introduction The TV series “Black Mirror” is an almanac of satirical stories reflecting modern society and its future. It refers specifically to the evolution of human nature in the condition of global digitalization. The first episode of the third season, called “Nosedive,” follows the character of Lacie, who lives in...
Introduction The rise of social media use in the past decade has significantly impacted our lives. Social media platforms allow people to connect, share, and create content unprecedentedly. However, there is an increasing debate about how this technology affects mental health. While social media provides a variety of benefits, it...
Introduction Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core...
Facebook has been one of the most popular social networks worldwide for a long time. Recently, however, Facebook usage trends have been eroding and declining. However, most of the younger generation has recently left this social network. Experts believe that such data shows that Facebook is at the final stage...
Informational technologies and the Internet seem to oversaturate people’s daily routines, leaving almost time for meaningful and productive activities. In his article Writing in the Age of Distraction, Cory Doctorow describes the most apparent but hardly avoidable distracting factors that bother many individuals who are more or less connected with...
In recent decades, primarily due to the digitization of communications, the role of the media in society has evolved. In the past, consumers were forced to rely mainly on information produced, disseminated, and regulated by institutions like companies and major news organizations. These organizations decided which topics and stories were...
Introduction The media is increasingly featuring content full of violence, including intimidation and the use of physical force. Different forms of media, including video games, movies, news, and films, are presently orchestrated to feature actions used to hurt, damage, or kill other people or animals. The presence of such content...
Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all...
The political life of citizens in a democratic nation relies on media services. Media is the origin of universal communication and comes in numerous forms, from the internet to televisions and radios. The media and society field focuses on media’s background, structure, and societal contribution to mass communication: the World...
Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed...
Historically, culture is based on the process of sharing and exchanging concepts and perceptions created or observed by people. As a space where individuals communicate and express their opinions, the public sphere is a cornerstone of culture (Lattimore, Baskin, Heiman, Toth, 2012). Nowadays, there are no means that exceed media,...
Global history proves that social movements, technological innovations, and media, combined or separated, can create social change. Another thing that the historical discipline shows is that the process of bringing it in can be brutal or peaceful. The current century is comparatively calmer regarding social transformation and change, and social...
Background A public relations campaign’s objectives, target audience, organization’s goals, and required communication medium must all be defined in a complete Media Plan before the campaign can be successful. A good way to reach a wide audience is to use the media to restore the company’s tarnished reputation. Minnesota Public...
Introduction In the industry, greenwashing is described as a brand’s unjustifiable and deceptive assertion that its product is more ecologically friendly than it is. People can view this in a variety of ways, including obvious deceit, covert advertising, and typically as bold statements with no full disclosure of the actual...
Introduction Twitter is one of the biggest social medias; it provides a platform for people to share their thoughts and interact with others. It can be accessed via web browsers, such as Chrome, or on the Twitter app which is downloadable from Apple’s AppStore or Google’s Play Store. Twitter is...
The development of digital technologies and online mass media sources has caused a significant decline in demand for print newspapers all over the world. The statistics state that only in the United Kingdom the expenditure on newspapers fell from almost 4.5 billion pounds in 2005 to 2.8 billion in 2020...
Introduction The study investigated social media usage by news websites in the United States. The researchers used a sample of news posts from the most popular news companies to analyze the frequency of using social media in terms of source for the content. It also covered the quality of the...
Mass media, such as movies and TV shows, constantly focus on sensational fantasies rather than reality, brainwashing society. Medical films, for instance, are notorious for dramatic, fast-paced scenes, which sometimes inaccurately portray the inner hospital workings. Nurses particularly get degrading roles, and the reality about the career is skimmed over,...
Introduction Named as the all-time fastest-growing social media platform, TikTok is undeniably the most downloaded app globally. How popular is TikTok? This short video app snowballed during the COVID-19 pandemic when many users were forced to explore new platforms for their content and sought new connections with their online audiences....
Introduction Technology has transformed the world significantly, affecting almost every aspect of people. One area that has been majorly impacted by technology is early childhood development. Before technology, most parents spent time with their children interacting with them actively. Such children grew up being socially active and with the ability...
Introduction With the rise of globalization and the digital revolution, social media has become a vital tool for promoting businesses. Entrepreneurs worldwide have benefited from this innovative technology due to its unprecedented versatility and reach. Some of the advantages of social media (SM) use in advertising and retail are discussed...
David Mazzucchelli had a rather exciting career in the comics industry. While in the 1970s, most artists and writers dreamed of joining the staff of industry giants, by the age of 20, Mazzucchelli was already drawing one of the most fearless characters at Marvel – Daredevil (Friedenthal 34). David collaborated...
Nowadays, almost all people, especially the representatives of young generations, consider their smartphones and laptops to be an integral and rather significant part of their life. Having an account in social networks provides individuals with numerous opportunities. Nevertheless, even though some may refuse to believe in this, social media can...
The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999, where selling DVDs through mails and rentals was shifted to the DVD subscription model. According to Snyman & Gilliard (2019), Netflix incorporated an online video streaming...
Introduction Social media monitoring is an effective strategy to identify what clients and potential customers say and write about a business. This information can help organizations find how satisfied their clients are, what product or service improvements can be implemented, how clients compare different competitors and many others. The definition...
The variety of subcultures in contemporary society is exceptionally large, creating an opportunity for various individuals to relate to a specific community. The popularity of the gaming group has been rising steadily for the past years, as it began to obtain more specific characteristics. The general attitude towards the gaming...
Berger turns to the contemporary world, focusing on advertising, or “publicity pictures.” These pictures surround us more intensively than any image in history. “Clients do not always take in all of the commercials people see; designers pass them by, they pass us by” (Berger, 2012). Nevertheless, at least temporarily, every...
To highlight the considerable popularity social media have gained in the modern world would be to say nothing, as they have penetrated all spheres of human life. In particular, their development has favored the appearance of social media marketing, which is normally abbreviated as SMM and presupposes using social networks...
I was asked to write an informal informational memorandum about how Amazon utilizes social media while communicating with its customers. I investigated related data and facts in order to assess the interrelation between social media usage and goodwill maintenance. Moreover, I was asked to identify if there are any opportunities...
The article Selfies, Filters, and Snapchat Dysmorphia: How Photo-Editing Harms Body Image, written by Abigail Fagan, raises a crucial question for the contemporary society of how social media influences our perception of the ideal body image that every person should have, according to the online influencers and opinion leaders (Fagan,...
From the dawn of oral and written literature, poetry has reflected the social philosophy of the contemporary people. As the leading ideas of society evolve, similar transformations happen to the major topics discussed within the cultural space. The current age is characterized by the rapid technological progress that introduces new...
Marshall McLuhan, a well-known Canadian communication theorist, revealed his theory’s main idea by coining the phrase “the medium is the message.” This phrase reveals that the message’s meaning is determined not only and not so much by the content as by the form. In general, this theory is about what...
Introduction The perspectives on the creation and development of social media vary depending on the lens utilized to analyze the event. While humanities and history lenses are perhaps some of the most widely-known and widespread points of perspective, others offer valuable and unique insights. Social and applied sciences view technological...
Collecting the public’s views on social issues. Highlighting critical issues in society. Amplifying public interest issues. The media plays a constructive and influential role in collecting the views, opinions, and attitudes of the public towards various social issues. They disseminate, report, and deliver such information about critical public affairs, which...
Introduction The emergence of social media has brought many social issues that need to be addressed. As a key platform for social interaction, it can be argued that this emergent technology influences how people behave both online and offline. The article “Stranding online and offline profile, millennials search for identity”...
Gender stereotypes are common in many television and online advertisements. These stereotypes depict a particular role played by a specific gender and convey a certain meaning to the audience. Gender-based stereotypes, commonly associated with socially defined gender roles, are frequently used in advertising (Grau and Zotos, 2016: 761). An example...
I would turn to the success story of WhatsApp to hook up with the audience. The popular communication app that was downloaded more than 70 million times in 2019 was created and developed using a limited amount of money (Statista, 2019). New digital solutions require prominent ideas and concepts and...
Introduction Just like in any other profession, the impact of social media is now evidenced in the health sector. Internet usage and respective social networking sites have become a common phenomenon. Professionals and organizations involved in the health sector have opted to network with colleagues and the public on related...
The two magazines that will be analyzed within the framework of the current paper are Cosmopolitan and Vogue. Cosmopolitan’s target audience includes females aged between 18 and 35. At the same time, the general target audience that Vogue reaches are females aged from 20 to 40. These two magazines were...
Sarcasm and irony are literary tricks that make the text richer and help to grab a reader’s attention. These tools are most often used to emphasize the absurdity of a situation or another person’s words or show the speaker’s irritation and surprise. This paper uses Allyson Chiu’s article on Trump’s...
I had a rare chance of interviewing the Chief of Police for Hinds Community College Mr. William Evans in his office on Wednesday 19 November, 2014 at 5 p.m. Mr. Evans is a very busy person and the fact that he set aside one hour out of his busy schedule...
Natural disasters have stroke and their consequences are unimaginable. Lives have been lost, property destroyed, dreams shuttered, bodily injuries inflicted among all these happen regardless of race, economic status, gender, level of education among other characteristics. For this reason, there is need for all the stakeholders to have basic and...
The Internet has been actively changing people’s lives for decades, and over time this influence is growing. Nowadays, technology not only makes life more convenient but also affects the human psyche. Closely related to this is the question of individual freedom that arises in this connection. People are continually receiving...
The portrayal of sex in the media has become commonplace in modern society. However, sexual behavior is usually attributed only to young people, while “older people are often perceived… as post-sexual” (Bouman & Kleinplatz, 2016). This perception of sexuality in older age is due to a number of physiological, psychological,...
Today, the role of advertising in modern marketing is becoming more and more significant. The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system. A characteristic feature of modern advertising is the acquisition of its unique role due to...
Introduction What makes someone a journalist and what does this profession entail? Mere ten years ago, this question would yield an exhaustively simple answer. Journalists are working professionals who generate editorial content for TV, radio, or magazines. This material is later published or broadcast to the target audience of viewers,...
Introduction In The COVID-19 social media infodemic, Cinelli et al. (2020) address the critical dissemination of information during the coronavirus pandemic. The research is based on the immense data analysis of the most commonly used social media platforms, such as Twitter, Instagram, YouTube, Reddit, and Gab. The article is available...
Video games have become very popular among children. There are different points of view concerning its influence on children. Some parents consider some games to be intellectual and useful for their children as far as such games develop their skills. Nevertheless, there are more disadvantages than advantages in modern video...
Introduction A journalist that wants their story to be believed uses at least two named sources in a story. Using just one source that is unknown to the reader, and sometimes the reporter, for the sake of sensationalism and competition is, unfortunately, becoming a common practice. Others, including responsible journalists,...
Australian Sony Handycam – kiss ad Advertising is the public face of brand displays and can be the first, more memorable impression a brand can make on a consumer. Advertising often refashions old ideas to conform to the taste of the time. It helps to create brand identity in a...
Introduction While trying to increase the commercial appeal of a particular advertisement, its designers commonly resort to utilization of three foremost principles, upon which Aristotle’s theory of persuasion is based – namely, appeals to Logos, Ethos and Pathos. The Aveeno Nourish (haircare collection) advertisement, found in People Style Watch Magazine,...
When the internet was first conceived, one of the things it was deemed useful for was as a revolutionary method of easily acquiring information from sources around the world without having to leave the comfort of your home for a trip to the library. Over time, the information is added...
Introduction Media ecology is defined as a study on various media developments regarding the early years and the current years a better example of the current development in the media and communication industry is that of the advancement of technology whereby we find that in the past years many people...
Introduction Poverty and the widening income divide are complex and recurring issues in the United States. New York City (NYC), which is urban megapolis chosen for this paper, holds one of the highest poverty rates in the country. The poverty rate in the city is at 19.5 percent, while near-poverty...
Introduction Unlike other social media platforms, LinkedIn has been specifically identified as a professional, academic and work-related platform. Many users who join LinkedIn do so in order to present themselves to the world as professionals and experts in their field (Kim & Malek, 2018). Therefore, one’s profile on the platform...
Introduction This paper will discuss a commercial for the Society for Prevention of Cruelty to Animals (SPCA), a network of animal protection organizations that features the singer Sarah McLachlan. The nonprofit’s primary activity is the management of shelters for pets that have been abused by their owners. The SPCA name...
Introduction Journalism is a critical field that plays a positive role in determining events and topics that policymakers and citizens should discuss and guide social or political issues. This paper presents a case study of news coverage of the same issue by a traditional and a new media organization. The...
With the development of new technology, the most popular and cost-effective ways of presenting information widely used in the past become outdated. In the United States, the abovementioned tendency manifests itself in a variety of trends such as the decline of local newspapers. Nowadays, more and more companies in the...
Media Concentration Media concentration refers to the process through which fewer companies or organizations own and/or control diverse interests that even influence the content that is released to the audience. The companies progressively merge or buy other media platforms, thus creating a vast conglomeration of media interests under one organization....
Importance of culture in advertising by Suzanne Robbe Summary Businesses in many sectors of the economy are continually becoming global. Technology continues to make the world smaller, and this offers a new business opportunity to local companies (Robbe par. 2). To enter these new markets and be successful, they must...
Factors which Helped Whitiker Escape Poverty and Moved up Middle-Class “Angela Whitiker’s climb” is a June 12, 2005 publication in The New York Times and has been authored by Isabel Wilkerson. The article describes the life of a woman who rose from a class of poverty to a middle class...
Theory Question Assuming someone comes across illegal activities within my organization that directly does not fall under my responsibilities or does not relate to her department, she finds herself in a dilemma. What should she do? Should she blow the whistle or not, and if yes, then what procedure should...
Was Spykes a bad product? Did Anheuser-Busch do the right thing by stopping its sale? In essence, Spykes was not a bad product. Although it was an alcoholic product, it also doubled up as an energy drink that was caffeinated and was packed in different flavors like spicy lime, spicy...
Introduction The article “The algorithmic imaginary: Exploring the ordinary affects of Facebook algorithms” discusses user experience with social network algorithms. The author examines user awareness of this domain and reviews the assumptions of people in terms of algorithmic computation. The purpose of this paper is to review the article and...
Introduction In her poignant article “Posters: Advertisement, Art, Political Artifact, Commodity”, Susan Sontag takes issue with a forceful push for consumption that transforms a seemingly benign pictorial medium—poster—into the driver of capitalism. The author deliberates on the nature of the art-commodity dichotomy while focusing her analytical lenses on mass-produced images...
Signs and Codes Signs and codes in visual arts are described as the means for providing particular information and mood. People understand signs and codes in visuals as living in one and the same society we have common rules for interpreting those signs and codes that helps us understand the...
Alice Mathias is a Dartmouth University graduate in Hanover, New Hampshire in the United States who wrote the article ‘Fakebook Generation’. She argues that the use of social media platforms was turning into a comic. Moreover, she doubts the fact that social media could promote genuine personal and professional connections....
Introduction The proponent of this study attempted to appreciate the deeper meaning and intended message of two articles. The first one is a news article and the second one is a feature article. The process was made easier by reviewing essays regarding writing genres (Dirk 250). The same thing can...
Introduction Modern media advertising is engaged in various social issues as it strives to focus on the context and customer’s backgrounds to promote products and services. One of the most critical social problems refers to racism that is widely combated across the world yet remains alive in some cases. The...
Abstract This research paper examines the impact of social media on teenagers in the UAE. Through primary survey research, it was established that social media has positive and negative impacts on teenagers. The research was based on a sample of 30 respondents through a mixture of direct interviews and questionnaires....
There is no use denying the fact that nowadays mass media could be taken as one of the most powerful remedies that has a great influence on people. Coherent society could easily be called the era of digital technologies and various means of media as these phenomena have a great...
Abstract Social media is one of the most contradicting phenomena of the 21st century. People can create their accounts, share their thoughts, and exchange news in different ways. People think that they can control social media and gain many benefits. At the same time, social media is characterized by some...
New Journalism is a term that refers to the phenomenon that took place in the 1970s. It can be defined as “a radical new way to describe the times” in which people live (Goc 279). It was a revolutionary approach to journalism as new forms and styles were used. Truman...
In the 21st century, the mass media has become an integral part of the day-to-day activities for human beings. Over the years, this sector has undergone considerable transformation to incorporate almost all aspects that people consider as important in their lives. The mass media has become a tool that defines...
Human beings are usually “attached” to specific cultural or racial groups. Every country or society has different cultural groups. Some of these cultural groups encounter various challenges, such as discrimination, prejudice, and “communication barriers.” However, it is mandatory for individuals in a society to communicate with one another. This explains...
The impact social media make on modern society is obvious and impossible to underestimate. It is a well-known fact that today the internet is much more popular and widely used than television. Many people spend hours browsing the net and visiting social networks such as Twitter, Facebook, and Youtube. The...
Overall, the development of information technologies can significantly facilitate the communication between people who no longer have to be separated from each other. For example, they can better overcome such an obstacle as long distances which created many problems several decades ago. To some degree, these information tools can transform...
Introduction The government of UAE has over the years employed fear crusades against mass communication organizations. Journalists have often been detained, jailed, or fined and at times interrogating editors as well as reporters for allegedly contravening media laws that are ambiguous. At one moment, it would be tolerable for mass...
Technology which has been experienced in almost all sectors has greatly changed our lifestyles in many ways. The benefits of technology to human life are immense, as it is evident in the modern society where everything has become more convenient and easily accessible, due to advances in the trend. However,...
The goal of captivating the readers’ attention was successfully achieved by the designers of an advertisement for Mitsubishi Motors auto which was printed in MensHealth in February, 2011. Appealing to the viewers’ desire to feel safety through protection from the surrounding, on the one hand, and the audience’s fear of...
Introduction Ongoing developments in new technologies, particularly smart technologies, have brought about significant changes in personal interaction and society. Modern communication technologies have introduced devices with high capabilities and speed, which have facilitated communications between people (Kwon et al. 1). While these advantages have enhanced efficiency and convenience in modern...
Welcome to our sample essay about Apple and Samsung advertising strategy! How does Samsung promote their products? What is Apple’s marketing mix? Find out here! Introduction One of the major objectives of the firm is to create and sustain the competitiveness of its products and services in the market (Cole,...
Book Structure The Advertising Effect – How to Change Behavior is divided into two major parts, and the first section focuses on theories explaining behavior change. The authors explore motivation, habit formation, social influence, and cognitive biases in this section. In addition, the writers describe how they can be applied...
The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...
Defining a character or a person as a hero requires them to demonstrate qualities that make them exceptional in their environment. Based on a framework constructed by Joseph Campbell to describe the typical mythological archetype of a mono-myth, it is possible to trace similar tropes in characters from Ancient Greece...
Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...
Nowadays, people interact daily with many media sources that depict specific workplaces. This interaction creates many biases toward some professions that can lead to group polarization, intolerance, or unjust treatment. One such media manifestation is Brooklyn Nine-Nine, an American situational comedy that portrays a police station where employees deal with...
Introduction Social media usage has become widespread in the last ten years globally. Platforms such as Facebook, Instagram, Twitter, and Snapchat are popular with the majority of individuals. Anxiety and depression among teenagers are on the rise, which can be blamed on an increase in the time spent on the...
Pop culture has always been a huge influence on films. From the very beginning, films have been used to reflect and comment on the popular culture of the time. In the early days of cinema, this was often done through satire and parody. Today, it can be seen that pop...
Classical conditioning is a powerful instrument to make specific associations in the human brain. In marketing and advertising, it is used to create positive associations with a product or service. As a result, people may find purchasing such products more attractive. In the recent advertisement “The New Axe Effect,” classical...
Research dossiers and news reports have linked teens’ use of social media to mental health problems. An independent school made headlines by asking parents and students to sign a “contract” banning phone use on the road, during meals, and at night (Frazer-Carroll). In adolescence, when status and popularity are so...
Contemporary American society depends on various sources of news media because every person has to receive timely updates on what occurs in their area or across the country. Even though traditional news outlets are not as popular nowadays, there are people who prefer reading newspapers and magazines to learn the...
Introduction The act of purchasing a space to promote a product, service, or charitable cause is advertising. Advertisements, tactics, and procedures are used to put items, services, ideas, or causes in front of the public eye and convince them to take a certain action in response to what is marketed....
During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...
Media violence has been a growing concern for many decades. Most concerns revolve around how it may affect children. Such fears are valid, because of issues, such as school shooting, violent conflicts between minors and physical bullying, are still relevant to this day. Unsurprisingly, people are questioning whether a child’s...
Introduction Freedom of mass information is considered the central principle in any democratic state. It is necessary for political pluralism and cultural diversity for individuals and their associations. Despite this, permissiveness can have negative consequences since the unrestricted freedom always drives to the repression. Therefore, the issue of media freedom...
Introduction The relationship between science and the occult remains a common topic in many literary and popular culture works. Many readers consider The Tragical History of Doctor Faustus by Christopher Marlowe as one of the original stories about the contradictions between good and evil, right and wrong. This play introduces...
Introduction Modern society is often affected by a variety of stereotypes that could expose inequality and discrimination. Therefore, the majority of stereotypes coming from the mass media field cannot be considered neutral. The prevalence of cultural, political, and psychological factors makes it exceptionally hard to fight stereotypical thinking and poorly...
In the last decade, social media have been actively used by businesses as instruments to promote their products and services. Therefore, it is necessary to constantly monitor the latest trends in social media marketing and opportunities provided by the most commonly used social media platforms. In the article “3 social...
Background Social media has become an important part of most individuals’ daily life regardless of age. It has changed people’s lives in diverse ways, ranging from being a crucial source of information to a platform that promotes social interactions. Companies have also embraced social media as an instrumental tool for...
Ideally, people wish to buy only the items that they need, thus, reducing expenses. However, as the list above shows (see Fig. 1), this is rarely the case since intended purchases are often coupled with spontaneous ones. To avoid the urge to buy a certain product that is marketed aggressively,...
Introduction Most successful businesses have created tactical and unique initiatives to build solid relationships with their client base. These advertisements are aimed at luring customers to the company’s current and future offerings. There is an old-fashioned telephone in the background of a globe map of Europe in the vintageadbrowser.com visual...
The commercial about The Most Interesting Man in the world is aimed at ordinary people who dream of having the same fantastic experience as the gray-haired man in it. It was a success because it no longer contained anonymous characters: a man who has lived an exciting life like many...
Introduction Social media with a strong influence on various segments of the population have become an integral part of modern culture. For this reason, the development of any brand, including novice music performers, significantly depends on its success in media. Despite the broad reach and outstanding impact, social networks may...
Introduction The Live Louder advertisement was released by the Pepsi Company in 2017, featuring Kendall Jenner as one of the key figures. The famous public figure participated in an alleged rally intended to contribute to society. The ad is almost three minutes long, with plenty of activities performed by a...
There has been considerable development in correspondence over the age years. People of different foundations can have a media stage, for instance, on Facebook, where they can interact despite geographical regions. Web-based media investigates individuals’ likenesses as opposed to reducing their usage. It is one where they can openly air...
Fake news is a term that defines misleading information presented by the media. The primary aim of fake news is to damage the reputation of one’s enemies or entity or generate revenue through advertisements. Media plays a critical responsibility in developing and shaping society’s morality and ethical principles; hence, they...
Societies’ cultures are constantly evolving, and people of different generations tend to embrace new values and beliefs. Publications such as magazines and newspapers always reflect the current state of the culture. Moreover, practically all elements contained in a magazine are defined by the current times and created to be relevant...
The first success factor for the mega-event that contributes to both economy and tourism is repositioning by employing innovations. By utilizing the 1964 Olympic Games in Tokyo to promote its new technologies, Japan established an image of a leader and proceeded to host mega-events (Dubinsky, 2019). Japan was able to...
Social influence is a social psychological concept that indicates that individuals are likely to change or adapt behavior based on the social environment which surrounds them. Social influences typically impact multiple aspects of a person’s life, often placing them with a choice of desiring to conform to the predominant social...
Introduction Nowadays, there is a wide range of stereotypes concerning every ethnic group forming a community in developed countries. Therefore, people tend to ascribe specific behavioral patterns to people belonging to these groups. Unfortunately, some offensive traits of character and unpleasant habits may be expected from a person who never...
Mountain Dew Zero sugar ad is a minute-long video featuring a famous actor Bryan Cranston and actress Tracee Ellis Ross. The ad is a parody of Stanley Kubrick’s movie adaptation of Stephen King’s The Shining. The video shows the iconic “Here’s Johnny!” scene from the movie, with Cranston’s psychopathic character...
Introduction Mental health is critical at all stages of life, as the emotional, psychological, and social well-being of humans falls under it. Simply stated, it affects thoughts, perception, and motivation towards actions; it also determines how people deal with stress, interact with others, and make decisions (Odgers and Jensen 337)....
Background During the past decades, social media have provided important platforms in politics that are mainly used to educate and disseminate information. People can interact directly with politicians and party representatives, and share their ideas about civic and political issues (Wihbey, 2019). Platforms such as Facebook are widely used by...
Introduction The modern perception of media discourse has become one of the major contributors to the genesis and development of an innovative model of social cognition driven by the influence of events and images represented in social media platforms. As the impact of social media increases at an unprecedented rate,...
Bercovici, J. (2012). Is Facebook Making You Lonely? Don’t Be Stupid. Forbes. Web. In the article for Forbes, Bercovici (2012) defends Facebook, claiming it is not to be blamed for the increased levels of loneliness. The author addresses an earlier publication that placed this blame on Facebook and provides his...
Introduction The problem under discussion in the following literature review covers the effects of consumer’s perception of creativity on Instagram engagement with a focus on the travel industry. The purpose of the study is to investigate the matter by exploring the existing literature about consumer engagement, perceived creativity, brand familiarity,...
Introduction Social media platforms are becoming increasingly popular across the world. They allow individuals to communicate, share images, and interact with content posted by peers, family, and celebrities. These media platforms allow people to edit pictures, thus facilitating the presentation of idealized versions of themselves. The meteoric rise of influencers...
With the constant technological development and wireless networks covering an increasing percentage of the globe, users can now access online chat rooms anywhere and anytime as long as they have a connection. Although the opportunity to stay constantly connected to others and instantly share messages, pictures, and videos is appealing,...
Communication technologies are an integral part of the realities of the modern age, where every aspect of human existence is directly impacted by digital forces. It is evident that all manifestations of such technologies, such as social media, the internet, and other online communication tools, has brought a wide range...
Introduction The article “The Kind of World We All Want: MAYBE, JUST MAYBE, WE CAN STOP THE GREATEST PROPAGANDA MACHINE IN HISTORY” is the speech of Sasha Baron Cohen, in which he addresses a highly disturbing issue of racism, hate, and bigotry. According to the actor, in the present day,...
It is hard to disagree that various types of media can have stronger or weaker impacts on the behaviors and thoughts of their audiences. Even though many of these effects are, unfortunately, negative or biased, some sources or authors decide to open people’s eyes and get them to think about...
Every year people spend more and more time tapping a finger on the smartphone screen or clicking a computer mouse. According to the statistical data provided by Statista (2021), in 2015, people spent approximately 80 minutes on the smartphone, whereas in 2021, the average time increased up to 155 minutes...
Introduction Facebook is still one of the leading social networks. This application allows people to interact at various levels (Mihee, 2016).’The Effects of Physical Attractiveness and Political Affiliation on Facebook Friend Acceptance’ article aims to identify some patterns between human attractiveness and political interests. The article also tries to answer...
When creating a marketing flyer or pamphlet, it is imperative to make sure the important persuasive elements are present. The intention of a business advert is to convince the customers that the products or services offered are the best (Ghaffari et al., 2019). Therefore, they need to read, see, and...
The advertisements of two rival multinational beverage corporations may be regarded as examples of effective and ineffective campaigns. From a personal perspective, the Share a Coke ad by Coca-Cola is one of the most positive and heart-touching (Brand News, 2015). In general, this campaign that implied the personalization of every...
In his article, “You know nothing, John Doe!” R. S. King claims that despite the increased availability of information in the information age, the public remains ignorant or misinformed of relevant and important facts. For this, the author blames the media, both social and traditional, deliberately presenting certain people, cultures,...
Introduction The discussion of social media’s effects on children’s lives has become a major contentious debate all over the world. Several types of research have linked social media with positive impacts on the lives of young people, although a few studies reveal its negative effect. The world is recording significant...
Many places and events intrigue us in many ways. Especially by the impact, they impose upon us as individuals. In this view, one can be affected either through the history of a place or even the events that transpired to make the place memorable. Events that hold history always make...
Introduction The issue of the influence of mass media on various types of people and social institutions at various levels of society is often disputable. The reasons for raising the issue are understandable. In contrast, other comparable social institutions such as religion or the law that communicate directly with the...
Advertising is a device by which “artificial” tastes are created. Advertising is one of numerous elements that influence a consumer’s spending decisions. Because advertising is available to all who would sell a product or service, no single message can possibly dominate our attention. This applies as much to decisions between...
Advertisements are unique marketing tools that can utilize social elements to appeal to the target market segments to sell products and services. One should be aware that as the world becomes more interconnected and socially complex, so do the ads. Therefore, companies are actively seeking more sophisticated approaches to influence...
These days, advertising is intended not only to fulfill the function of promoting a particular company but also to present a form of art, so its analysis is a matter of specific interest. Professionals apply a significant number of impressive methods, and one of them is their focus on Super...
Article Choice I chose four advertisements, as they appeared to be engaging in terms of the social science questions they identify and address. Each ad represents different products – toothpaste, locks, beer, and a Red Cross campaign. However, they are all united by the various social representation of individuals, their...
