1326 samples of this type
The variety of subcultures in contemporary society is exceptionally large, creating an opportunity for various individuals to relate to a specific community. The popularity of the gaming group has been rising steadily for the past years, as it began to obtain more specific characteristics. The general attitude towards the gaming...
Fyre festival 2017 organizers should have considered having a quality assurance team to enhance the event’s success. For a project to be successful, it has to deliver quality that exceeds customer expectations while also considering the costs. A quality assurance team plays a significant role in avoiding mistakes in the...
Introduction The development of modern technologies marked new opportunities for people to connect with their friends and relatives and even make new connections through social media. However, with the significant increase in the number of teenage and adolescent depression cases in the last years, society now faces the problem of...
Primary sources are invaluable when it comes to exploring the socio-cultural phenomena of the past. The collection of essays devoted to the new cultural groups of the 1960s compiled by Bloom and Breines sheds light on the historical period’s countercultures and allows keeping track of their evolution. Particularly, the collection...
Introduction This study documents the multimodal analysis of cosmetic surgery advertisements in British clinics. Specifically, flyers from three clinics have been analysed throughout this study. The analysis has considered the textual and visual elements used to pass the messages to the targeted audience. It describes how advert discourses utilize the...
This paper aims to describe journalistic mistreatment of crime victims, their relatives, and witnesses. The assessment is based on the model proposed by Emilio Viano, who argues that journalists may immensely imperil the safety of the victim and his or her mental health (Viano, 1992). We have viewed news reports...
The two magazines that will be analyzed within the framework of the current paper are Cosmopolitan and Vogue. Cosmopolitan’s target audience includes females aged between 18 and 35. At the same time, the general target audience that Vogue reaches are females aged from 20 to 40. These two magazines were...
Introduction Creating a prosperous print ad in the incredibly competitive marketing and advertising industry takes more than drawing a picture of the product. The market and customers are much more demanding and intelligent than a few decades ago, considering the growing popularity of social media and digital resources in general....
I had a rare chance of interviewing the Chief of Police for Hinds Community College Mr. William Evans in his office on Wednesday 19 November, 2014 at 5 p.m. Mr. Evans is a very busy person and the fact that he set aside one hour out of his busy schedule...
These days, the media have turned from a simple tool of searching, processing, and transmitting information into means that control and transform a person’s inner, mental world. Instead of expanding the horizons of the development of human awareness, giving it sovereignty and independence in judgments, modern media are increasingly manipulating...
For a culture to become popular, it has to be perceived by the audiences with ease. Complex topics are detached from internal intricacies and sophistication when delivered through popular cultural means. When all details are included, the culture is no longer popular but instead is specialized. Therefore, popular culture cannot...
Democracy entails the protection of human rights among individuals facing social, economic, and political challenges. Authorities are expected to protect their citizens’ natural rights as a means of enhancing the motivation required for economic growth. Traditionally, individuals depend on written materials for learning their democratic rights. Other people rely on...
The article “Upside down: A primer for the looking-glass world” by Galeano (2001) represents an immensely honest and even, to some extent, brutal overview of the present world. The work is comprised of metaphors, exaggerations, irony, and contrast. Galeano (2001) attempts to open the readers eyes to the reality in...
Social media is a fundamental part of contemporary consumers’ lives. They use it to read the news, communicate with friends and family, shop, and learn new information about trends in various industries. Therefore, businesses need to utilize social media channels for their profit. Such strategies as reaching new and existing...
Introduction Media and its advertising opportunities are essential components of any marketing strategy. Marketing strategies, in turn, employ advertising campaigns as tools for raising brand awareness and increasing sales of a product or service. This paper considers five constituents of media planning as well as steps for selecting a media...
It is hard to disagree that the media is the most important source of information. Almost all people learn about what is happening in the world via newspapers, various magazines, and TV reports. However, the major drawback is that the media is not always honest and trustworthy; hence, one has...
Introduction Every day, an ordinary person is predisposed to see a considerable number of promotional campaigns. Advertising has already become a common part of life because people do not even notice how they are influenced by marketing strategies. For example, the morning routine of the majority of people includes checking...
Introduction Sex, gender, and sexuality often appear in advertisements for various products. It is so because these phenomena have a robust impact on people, and Carl’s Jr burger advertisement with Paris Hilton is a suitable example. It depicts two young and sexy women who are washing a car and eating...
Media violence presents a risk to public health, and it contributes towards having an increased level of violence and aggression in the real world. Research indicates that fictional film and television violence lead to having short-term as well as a long-term increases in violence and aggression among the young viewers...
Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand generally incorporates an element that is meant to generate an appeal or a similar sense of motivation...
Introduction Through the various changes that have taken place in our recent studies and measurement of advertising techniques, it has been found that advertising definitely works better than not advertising. It is certainly more beneficial than promotions and it works on almost any type of media, like print, radio, internet...
Economy In today’s world people are very interested in and curious about the things related to the World Wide Web. Some times they are over-hyped about WWW in their thought and talk. The reason for that is influence of information technology and World Wide Web is precious. It is a...
Introduction Young people as a special group of society have always been in the focus of attention of researchers and politicians during many years. Nowadays it is possible to talk about the beginning of the new stage of development of youth. The problems of youth are very interesting for the...
Abstract This paper takes the article in the New York Times “Nothing Sells Like Celebrity” by JULIE CRESWELL as a starting point to discuss the appearance of the celebrities in ads as a business, which is a pure commercial junction. The paper addresses many aspects of this business in terms...
Many topics that are widely discussed in modern society have both supporters and those who have an opposing view. It is vital to be able to assess the opinions of both sides in order to create a cohesive viewpoint on a subject. The use of social media and its impact...
The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy. In the beginning, viewers get to see an old man entering the bedroom with his wife laying on the...
The omni-present nature of social media has captured the attention of growing generations that develop alongside with the technological progress. Social media websites and applications, such as Facebook and Instagram, have become highly incorporated in the lives of young people, with teenage girls and young women being their primary users....
Introduction Undoubtedly, the news media have a tremendous influence on the social behavior of society with regards to information, communication, as well as entertainment. Paper journals, magazines, and newspapers are currently considered as old sources of media that cannot have the same impact on society the way that technologies can....
How a Blender Works Specific Purpose: to show my audience how a blender works and benefits that it can bring to one’s everyday life. Central Idea: a blender is a useful gadget that can assist in various cooking tricks as well as save the time of its owners. Introduction Hello,...
Introduction The digital age has influenced the field of journalism considerably to the extent of creating uncertainty regarding its future. Particularly, according to Bradshaw and Rohumaa, technological changes have altered the nature of music in the contemporary setting, especially the format in which it is presented and its accessibility (89)....
Background information Advertising refers to business communication practices that allow commercial practitioners to relay crucial information with regard to their products and services (Brown & Boulderstone 2008). Through advertising, businesses provide specific information regarding diverse activities that characterize operations in the market. In most cases, advertising seeks to sensitize buyers...
The rapid development of technologies led to significant changes in the manner of people’s interactions because of the necessity to respond to the tendencies of the constantly changing world. The progress of Instant Messaging technologies, social media, and Skype means the beginning of the digital era in which the computer-mediated...
The impact social media make on modern society is obvious and impossible to underestimate. It is a well-known fact that today the internet is much more popular and widely used than television. Many people spend hours browsing the net and visiting social networks such as Twitter, Facebook, and Youtube. The...
Introduction About this research project, I would be interested in examining differences in international tourism between France and England. Specifically, this report highlights variations in the number of tourists in 5 years, i.e., 2009-2013. The secondary data that are used in calculations and conclusions were obtained via the following link....
It is generally agreed upon that the social media, in contrast to the mass communication industry, reaches a large number of audiences and thus is to a greater extent, democratic. With the use of social media such as Twitter, Facebook and YouTube, news, and information spread fast thus, they have...
Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...
The process of globalization has affected many areas of people’s life. It has changed our economy, business, and finances; it resulted in the high rate of migrations and traveling; it made an impact on education and interactions in the society of the world. Communication has become a crucial part of...
Introduction Vast media types nowadays tell people about important information and changes. While some prefer video or radio, others read articles and newspapers. It is essential to claim that the source type will significantly impact the objectivity and precision of the depicted information. This essay attempts to put The BBC...
Introduction Advertising can be considered the bread and butter of a successful business. In this context, online advertising, also commonly referred to as digital advertising, is the process of promoting products or services via the Internet (The NEEVA Team, 2021). Consequently, the current paper will discuss the cycle of online...
Facebook has been one of the most popular social networks worldwide for a long time. Recently, however, Facebook usage trends have been eroding and declining. However, most of the younger generation has recently left this social network. Experts believe that such data shows that Facebook is at the final stage...
Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all...
Introduction The focus of tobacco businesses has frequently been on aggressive marketing campaigns meant to advance goods against which there is solid scientific resistance. The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture. Smoking-related medical experts refuted the notion that...
In modern world community transformation conditions, the image of the state and its structures becomes particularly meaningful. However, at this point, one can note the low interaction between the American people and the military, and the information technology can influence the course of the issue by altering its direction. In...
Introduction Anime as a form of art presented a new storytelling method tailored for kids and adults. The link between cinema and anime is evident in the technology and storylines used (Grant & Henderson, 2019). Anime has greatly impacted the entertainment industry, making it one of the most recognized works...
Global history proves that social movements, technological innovations, and media, combined or separated, can create social change. Another thing that the historical discipline shows is that the process of bringing it in can be brutal or peaceful. The current century is comparatively calmer regarding social transformation and change, and social...
Introduction The world today has developed in terms of social connectedness like never before in human history. Such a paramount change has been achieved due to the development of digital technologies in general and the Internet, smartphones, and social media in particular. With the advancement of social media as an...
Introduction The celebrity phenomenon first appears in the nineteenth century and is completely within the structural framework of modernity. Since ancient times there have been individuals whose exploits were widely known, be they heroes of antiquity, politicians, or aristocrats. Along with the economic, military, and political elite in the social...
The 50s in the Western World were almost the apogee of misogyny and masculine domination. According to Jean Kilbourne, the focus of previous female advertising was a fabricated patriarchal caricature (TED 03:15–05:21). A woman is trapped in a world of masculine dreams in the natural sense, in addition to having...
Introduction In the industry, greenwashing is described as a brand’s unjustifiable and deceptive assertion that its product is more ecologically friendly than it is. People can view this in a variety of ways, including obvious deceit, covert advertising, and typically as bold statements with no full disclosure of the actual...
Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...
Introduction Did you know that 68% of the world owns a smartphone and has 24/7 access to social media? Many people wake up in the morning, lie in bed, and scroll through Facebook before finally rising and starting preparing for work. The described sequence lacks an important element, which is...
The development of digital technologies and online mass media sources has caused a significant decline in demand for print newspapers all over the world. The statistics state that only in the United Kingdom the expenditure on newspapers fell from almost 4.5 billion pounds in 2005 to 2.8 billion in 2020...
Social media has recently become the most popular means of communication used by millions of people, especially young adults. However, social media utilizes the incentive to alter the landscape of how we connect with each other by manipulating the data of our previous behaviors to shape our current and future...
Social networks have an essential role for every person who uses them to keep in touch with friends and find new information for themselves, to learn about all the news from around the world. A few years ago, social networks were not that big yet, but today people can use...
Introduction There is exponential growth in social media usage to acquire and spread information. One of the reasons for the popularity of social networking sites is that they allow users to create, receive and share public messages at a cost-effective price. Moreover, there is significant internet penetration across the globe,...
Nowadays, almost all people, especially the representatives of young generations, consider their smartphones and laptops to be an integral and rather significant part of their life. Having an account in social networks provides individuals with numerous opportunities. Nevertheless, even though some may refuse to believe in this, social media can...
The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999, where selling DVDs through mails and rentals was shifted to the DVD subscription model. According to Snyman & Gilliard (2019), Netflix incorporated an online video streaming...
I comply with your statement that social media provides more opportunities for all to show different perspectives on the same issue and demonstrate the results of someone’s work more effectively. I believe that the future of social media should be considered through the lenses of business and marketing. Moreover, social...
The COVID-19 pandemic has been the main topic of discussion in all the media for over a year now. For the analysis, the currently gaining attention theory about the laboratory origin of the virus was chosen, as well as its coverage in authoritative publications, in particular in The Washington Post...
Media has become one of the most powerful communication tools in the modern world. For this reason, it has been given much attention, and numerous researchers have investigated this phenomenon. Thus, one of the major insights regarding the topic is the media’s ability to promote communication by creating new communication...
Social media has taken a notable position in people’s lives, although society has conflicting opinions on its effects in the long term. In her report on BBC, Jessica Brown (2018) presents considerable studies on how the most popular social media platforms affect the modern population. The purpose of Brown’s article...
The article Selfies, Filters, and Snapchat Dysmorphia: How Photo-Editing Harms Body Image, written by Abigail Fagan, raises a crucial question for the contemporary society of how social media influences our perception of the ideal body image that every person should have, according to the online influencers and opinion leaders (Fagan,...
Background During the past decades, social media have provided important platforms in politics that are mainly used to educate and disseminate information. People can interact directly with politicians and party representatives, and share their ideas about civic and political issues (Wihbey, 2019). Platforms such as Facebook are widely used by...
Introduction The credibility of news on the Internet is a topic that often becomes the cause of controversy and even lawsuits against unscrupulous media resources due to the high frequency of fake news published online. Massive access to the global web and relative freedom to post digital content are factors...
Introduction All forms of media, including their written and visual variants, are used to relay messages. Be it a single individual, a group, or an entire community, various forms of media can be used to transfer information from one party to another. However, it should be noted that any form...
Introduction: The Claim With the increase in the power of social media, the opportunity for creating and often monetizing content has risen exponentially, spawning the emergence of multiple online content creators. However, while the number of content creators is growing, the attitudes toward them have been displaying rather peculiar dynamics,...
Introduction With the development and widespread use of the communication technologies and the Internet, social media becomes an extremely influential source of information. For example, the events of the Arab Spring (2010-2012) were largely stimulated by the social media since some participants of protests had high levels of the Internet...
When creating a marketing flyer or pamphlet, it is imperative to make sure the important persuasive elements are present. The intention of a business advert is to convince the customers that the products or services offered are the best (Ghaffari et al., 2019). Therefore, they need to read, see, and...
To retain its target audience and remain a popular activity, the sport needs the support of television as one of the main media tools. Television provides ample chances for the sports industry to attract investors and new participants. However, the rise in influence and grasp comes at a price, which...
One of the primary ways to use statistics is through advertising. On the one hand, numbers can help a supplier of goods and services convince customers of their value. However, it works only if the numbers are used properly. On the other hand, misinterpretation of information can be used to...
Recently, there has been computer systems progress, and human beings have developed communication means to make the world a global village. Scientists have succeeded in ensuring networking has become international. This mission revolves around the internet and the networks people use to access each other. Social media has become a...
Technology is a contemporary phenomenon which has been widely implemented across the world. Undoubtedly, social and electronic media as well as television have significant impact on the population of all ages. Although the benefits associated with these innovations are commendable, it is important to explore the impacts they have on...
Central Message With the help of the advertising agency Ogilvy, Perrier got an opportunity to present one of the best ads of the year (“Perrier Prints: Melting” par. 1). They created a range of different prints that are united by the idea of extreme heat. The people look so that...
The recent years have been characterized by a surprising increase in the public’s interest in shows about famous crime cases and serial killers. The demand is met with an adequate supply, and every day the number of true crime shows, podcasts, and movies is growing. The Serial Podcast, Netflix’s Making...
Social networks have become integral parts of everyday life, thus facilitating the exchange of information, including personal and professional. Communication through digital methods is efficient and convenient because of the capacity to connect instantly to another party. However, despite its convenience and the widened opportunities for information exchange, social networks...
The appropriate utilization of statistics, backed up by these methodical studies, is crucial for the entire modern society and the media sphere separately. Being a rather specific science, statistics can cause difficulties for people, which leads to incorrect interpretation of the analyzed data. This effect is particularly serious in the...
Despite the progress humanity has made in this regard during the last 100 years, household chores may still be a genuine challenge – a never-ending stream of uncreative mechanical actions performed daily. Due to this fact, the products that promise to ease this burden – such as the S.O.S. scouring...
The cases of disappeared celebrities always astonish and horrify the world community with the help of mass media traditionally prettifying and dramatizing the reality. However, the stories of the ordinary people becoming famous after their disappearance contain even more mysteries. The relatives find themselves in a center of paparazzis attention...
Introduction What makes someone a journalist and what does this profession entail? Mere ten years ago, this question would yield an exhaustively simple answer. Journalists are working professionals who generate editorial content for TV, radio, or magazines. This material is later published or broadcast to the target audience of viewers,...
Introduction Social media and the Internet are an integral part of the modern world, and most of the population uses them daily and cannot imagine their life without them. For this reason, the influence of information that comes to people from numerous channels is significant, and one can find its...
Media coverage is a critical aspect shaping the image of any prominent figure and determining the public attitude. With the development of new technologies and communication means, such content has become significantly more diverse. Depending on the form of media, ranging from the traditional ones to the personal communication channels,...
For a long time, scholars have understood the significant role that the media play in influencing public opinion and giving shape to the perceptions that people have about the world. But on the other hand, the debate about how influential the media are is clear even from the studies that...
Policymaking is a complicated and long process, which depends on many factors. In this essay, it is shown how interest groups and mass media can be involved in the process. It is also investigated if this influence is positive or negative. The influence of interest groups policymaking An interest group...
Introduction The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world. Advertising through social media forums is a pervasive, strong force that defines the attitudes and behaviors of a majority of the population that who impacted by...
Video games are used to entertain children but the quality of the game should be taken care of so that they do not make children become violent. Parents need to take care of their children by choosing the video games they purchase with great care because; if the games have...
Introduction Over roughly five or so decades ago, not even the most far-fetched of positive idealists could have foreseen how rapidly technology, and especially in the information sector, would grow. The epitome of this growth is perhaps the Internet, a vast field of boundless information that can be accessed by...
Celebrities receive such a remarkable level of attention today, and a lot of emphasis and value is placed on their actions. These are mostly the rich and famous and in this mad adoration, the media has given them a colossal amount of coverage, sharing all aspects of their lives to...
Introduction The essay the TV, Ideology, and Emancipatory Popular Culture is written by Douglas Kellner, a famous sociologist. He is famous as a representative of the so-called “third-generation” critical theorists. During his career, the sociologist wrote many articles and essays which were devoted to the role of television in the...
Introduction Any social network that is controlled by a certain form of technology like a website generally looks to please the users and therefore is designed for this sole purpose. Nightingale in her vivid explanation says that, “Industry players maintain an environment where they offer a degree of allegiance to...
Muckraking in the historical context Muckraking is simply investigative journalism with a leaning towards exposing corruption in government and institutions involving public trust. It is also associated with revolutionary ideas and concerns of reform in government and public institutions. Originally, the term ‘Muckrakers’ was coined to refer to American writers...
Online advertising includes advertising through the internet. There are different advertising options in online advertisement which include; searching engine advertising where keywords are used to search for product and the advertisers pay per click campaigns through the three main search engines – Google, Yahoo and MSN; and display ads which...
The communicative stimulation was known in ancient centuries. With the help of signs and symbols, as well as inscriptions on the walls traders reported to the citizens about the availability of certain goods on the tray, as well as on future developments, such as the slave trade or fighting gladiators....
Ever since man engaged himself in the business of mass production of products and commodities, the practice of advertising has increasingly taken a central position in informing the lifestyles of people. In our daily endeavors, we are greatly influenced by the advertisements we view on the television or read in...
Introduction Poverty and the widening income divide are complex and recurring issues in the United States. New York City (NYC), which is urban megapolis chosen for this paper, holds one of the highest poverty rates in the country. The poverty rate in the city is at 19.5 percent, while near-poverty...
The truth is that many modern people cannot imagine their life without the Internet. When a question arises, a person takes a smartphone, surfs the web, and finds an answer in a matter of seconds. Such progress should not be ignored and must be used properly. However, it is important...
Introduction In recent years the video game industry has become a profitable venture, and games themselves have entered the popular culture as solidly as literature or film. Most people know of popular franchises, even if they have never played a video game at all. Naturally, popularity creates controversy, and the...
Introduction In the world of diversity and variety, one of the phenomena which are consistently present in society is fashion. Fashion can refer to many aspects of people’s lives, like what they do, what they eat and so on, but clothing the most visible manifestation of it. Clothing can not...
The widespread use of social media platforms like Facebook, Twitter, Pinterest, Instagram, and WhatsApp has changed the way people communicate. These platforms facilitate communication, collaboration, content sharing, and interaction. However, they are detrimental to effective communication between people. Social media has negative effects on real-life communication because it decreases the...
Introduction The social and cultural attributes experienced in the United States after the end of the Civil War created a society characterized by inequality and racial segregation. Many African Americans and other minority groups were against the existing levels of racism and injustice. These challenges led to the infamous Civil...
Media is one of the most powerful sources of information about people, events, nations, and any type of progress. Though its quality is hard to control, consumers cannot neglect an opportunity but rely on the material they observe in movies and find in articles online. Despite the number of concerns...
Many media industries have been subject to waves of regulation and deregulation over their histories. The internet has complicated the issue, as it is global in scope and does not necessarily obey national borders. Choose a specific media industry and develop an argument in relation to how the internet has...
Digital media The use of digital media in political campaigns together with the national elections has been growing rapidly worldwide. ICT is being applied in national political campaigning. The use of ICT for participatory purposes in general is seen to be more likely to occur in contexts that are less...
Executive Summary This document focused on the role of social media, now and in future. To achieve this goal, it focused on a number of issues that surround social media. The world has experienced a lot of creations and innovations as a result of the works of man. This includes...
Men and women in the society are unequal. There is a belief that it is a man’s world hence women play by men’s rules. One of the areas in which the inequality between men and women stands out is in the area of advertising. Men and women are unequal and...
The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...
Introduction Today, the media plays an important role in the life of any person living in a developed society. We rely on the media for information and entertainment and obtain the vast part of our knowledge about world politics through mass media sources, such as newspapers, television, or the Internet....
Introduction The article “The algorithmic imaginary: Exploring the ordinary affects of Facebook algorithms” discusses user experience with social network algorithms. The author examines user awareness of this domain and reviews the assumptions of people in terms of algorithmic computation. The purpose of this paper is to review the article and...
The entirety of ideas, fancy images, attitudes, and perspectives within the cultural mainstream define what is known as popular (or pop) culture (Liu, Lee, & Groves, 2016). These attitudes and ideas are usually influenced by a wide range of mass media platforms such as social networks and television channels. The...
The digital revolution is indeed an important phenomenon that completely changed humans’ lives. Before it, the communication between humans was limited to real-time face-to-face or phone conversations and written asynchronous communication (letters, pagers, phone texts). However, nowadays, people tend to communicate through social networks, text sessions, Snapchat, etc. (Wagner, 2015,...
Introduction Modern media advertising is engaged in various social issues as it strives to focus on the context and customer’s backgrounds to promote products and services. One of the most critical social problems refers to racism that is widely combated across the world yet remains alive in some cases. The...
Patriotic advertising is a viable way of appealing to the consumer base. However, it may lead to undesirable adverse effects if applied inappropriately or without alignment with other important determinants of consumer behavior. The following paper presents an overview of patriotism-oriented marketing in the Canadian market and provides an assessment...
Definition of Social Media Andreas and Michael (2010, p. 59) define social media as internet programs and applications structured from ideas and technological fundamentals which consent to the development and exchange of information. Social media allows for interaction and communication fostered by readily available, accessible and affordable means of communication....
The New Skinny Can Pepsi Ad Analysis: Introduction Pepsi Co. is one of the primary competitors of the Coca-Cola Company, and it has always been trying to develop interesting and appealing advertisements that attract the attention of the audience (Lamb et al. 94). In this case, the Diet Pepsi advertisement...
In the modern world of global environmental crisis, it becomes clear that nothing may be done in the same way it was earlier. People, not long time ago focused mainly on the satisfaction of their consumer needs, pleasure and entertainment with disregard of nature, gradually come to an understanding that...
Introduction Social media (for instance, Facebook, Twitter, and Youtube) has played a key role in the way human beings communicate by enhancing data sharing through considerably trimming barricades of communication. Through social media, persons from diverse areas of the globe are able to note any developments of occasions or events....
Communication networks within a firm include wheel network, chain network, circle network, and all-channel network. Wheel network is a form of communication network where information is acquired from one central point to the rest of the employees. There is minimal involvement of employees in the decision-making process as the source...
Introduction This paper will delve into the changes that the social media landscape has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S....
Welcome to our sample essay about Apple and Samsung advertising strategy! How does Samsung promote their products? What is Apple’s marketing mix? Find out here! Introduction One of the major objectives of the firm is to create and sustain the competitiveness of its products and services in the market (Cole,...
Summary The media sector is one of the most significant areas in many countries. In Qatar, this area has developed remarkably rapidly in the last nine years and has taken a predominant position in society. The primary function of the media sector is to provide opportunities to disseminate information among...
Context for the Image In Japan, the tragedy of March 11, 2011, is a proven fact with indisputable evidence. However, any speculation about the consequences of the disaster is still only speculation because there is no traceable connection between the effects of atomic energy on all living things. In Figure...
Background Empirical research is a primary study in which the authors collect data on a phenomenon to test theories or hypotheses. Analyzing such studies is essential to students as it helps them understand the various sections, content, and writing of a scholarly paper. In their article, “Negative Social Comparison on...
Introduction Professional conduct is crucial in any job, but there are some spheres where one’s behavior is being assessed even beyond the workplace. Politicians, teachers, nurses, and other professionals have to be careful about what they say or share not only during their working hours but also on their social...
Choice of Media Media literacy is an essential aspect of life in today’s society. Even though content creators should adhere to ethical standards, they often shift content analysis to consumers. This study is analyzed by the episode from the TV show Black Mirror, ” Smithereens,” and the article “You Deserve...
Introduction Journalism is a complex profession that assumes various particular spheres of information transfer. Among the most exciting materials are those depicting sports events. Sports broadcasting is widely popular worldwide and has millions of fans in many countries. This paper will consider two significant companies, ESPN and HBO Real Sports,...
Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...
Introduction to the Influencer The focus of this work is the study of an influencer named Bailey Sarian. She is a YouTuber and influencer who has more than six million subscribers on YouTube, and the average number of views on each of her videos is from one to three million....
Introduction The portrayal of Islam in media is discussed in “Fleas in the Sheepskin,” a chapter written by Kendra Salois and published in the book Islam in Popular Culture edited by Karin van Niekerk, Mark Levine, and Martin Stokes in 2016. This chapter examines the media’s depiction of Muslims and...
The perception of the present false news that revolves around the area of journalism is created by the persuasive language used in communication. This concept is expressed by several individuals in various ways, which helps the audience absorb the information. Each strategy for journalism must persuade the audience and keep...
Introduction Since the advent of computer games, heated debates have not subsided. Some consider them absolute evil and the only reason for many bloody crimes. For others, it is a common way of entertainment and pastime. Moreover, some people support the development of the game industry and the release of...
Technological advancement has made our lives significantly more manageable, from transport, healthcare, and telecommunications to money transfer, among others. Nonetheless, there have been issues that have emerged because of digital inventions. On that point, this article discusses the effects of social media on our lives and whether it needs regulation....
Introduction The Cosmopolitan magazine is a widely recognized journal that showcases social topics in pictorial and descriptive forms. The magazine has about 64 global editions, each written in a different language to cater to a diverse target audience (Vicente, 2022). In addition to this Cosmopolitan, Maxim magazine has gained prowess...
Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can...
The 21st century is considered to be the century of information. In most countries in the West access to information is unlimited, meaning that everyone has a voice and can broadcast their views and experiences (Harrison 25). Likewise, the individuals consuming information have access to any source they wish, making...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
Introduction Social media has become a significant part of today’s youth and is one of the newest inventions to hit the human race. It plays a significant role in influencing young minds, it is utilized by many people as a site to communicate with friends and family, but it also...
Introduction Cable News Network (CNN) and Fox News are the two largest news sources in the United States. They play a critical role in many political events, leading to a strong association with either liberal or conservative viewers (Linden et al., 2020). Their comparison can reveal how popular opinions among...
The article under analysis is “Politicized rantings on two blogs by a ‘daviddepape’ are drawing scrutiny” by Charlie Savage, Alan Feuer, and Kellen Browning (2022). The New York Times post provides that investigators of the Paul Pelosi assault case investigate some related Facebook blogs. The investigation seeks to find out...
Introduction First of all, it is essential to think about influencers who are caught up in the ceaseless flow of the Internet. Influencers are the ones who are under the most strain in this digital storm. They have turned their attention to social media. Most were unaware of the numerous...
Love is what makes Subaru. Subaru is a trusted brand by many Americans because it offers a complete mix of all a family may require to have a ride. The legendary Subaru is a reliable car that has been named the Most Trusted Brand for eight good years consecutively. The...
Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed...
Introduction Modern society’s foundation is an immediate connection that is provided via social media. The current generation, gen Z, is becoming more involved in recording every second of their life and expressing their identity (Vițelar, 2019). Sharing their experience and getting feedback from their digital peers makes them happy. Simply...
During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...
Introduction Tobacco and alcohol are both legal substances, which people purchase without restraints after they reach adulthood. Different countries have divergent rules regarding these products. However, most state laws do not prohibit the advertisement of tobacco and alcohol because they are legal to purchase. Some producers argue that people decide...
For this assignment, it was decided to address one of the most pressing topics of the last few days, namely the threat of a Russian-Ukrainian war. Since this topic is quite sensitive and a large amount of propaganda is generated every day, a critical analysis of one of the online...
According to Psychiatric Quarterly, advocates and policymakers have raised concerns about the potential adverse effects of using social media. Berryman found that social media may be linked to some negative mental conditions such as loneliness, suicidal thoughts, and decreased empathy. Social media users have different lifestyles and ways of doing...
The advancement of technology has transformed communication in the contemporary world. People have embraced smartphones as their interaction tools, thus disregarding face-to-face communication. According to Kim (2017), experts are concerned that this emerging trend risks phone-use addiction. The internet inspires many individuals to spend considerable time online on various social...
Advertising is a tool that most businesses use to promote their products. According to researchers, it has been evolving significantly (Liu-Thompkins, 2019). Customers need to relate to the product that is being advertised, and this is why certain marketing strategies are used to intrigue a specific target audience. The perfume...
People have to admit that video games are no longer reserved for children or hardcore gamers. Nowadays, it is difficult to find a person who did not hear about Valve or at least its famous Steam gaming platform. More so, you might have heard about the newest handheld console device...
One can imagine a part of the world starting to disappear as it submerges into the rising ocean water gradually. There is rising tension, panic, hysteria, and anxiety among people across the globe. Unfortunately, people fail to see that the scenario described above is unfolding due to global warming and...
The commercial about The Most Interesting Man in the world is aimed at ordinary people who dream of having the same fantastic experience as the gray-haired man in it. It was a success because it no longer contained anonymous characters: a man who has lived an exciting life like many...
