Introduction A successful entrepreneur is independent, responsible, goal-oriented, self-confident, educated, creative, and willing to take risks. If people want to start their own business, they must ensure they have such qualities. Entrepreneurs develop their abilities through education, work training, experience, apprenticeship, and experimentation. A successful commercial entrepreneur must combine the...
Topic: Business
Words: 669
Pages: 2
Introduction Elon Musk is one of the most outstanding business leaders and a strategist in innovations for the last few decades. His career as a business leader is likely to excel in the future. Elon grew to understand that the most challenging aspect is to come up with the correct...
Topic: Leadership
Words: 2617
Pages: 8
Organizational structure is of extreme importance for the effectiveness and efficiency of operations. Some types of organizations require a rigid hierarchy, while others can be more flexible with the structure. Thus, scholars identify two different types of organizational structures: mechanistic and organic (Hunsaker, 2018). Mechanistic organizational structure is the most...
Topic: McDonald's
Words: 567
Pages: 2
Introduction E-commerce refers to an electronic system that allows businesses, consumers, manufacturers, and suppliers to buy or sell goods and services via the Internet. Technological advancement has made it possible for firms to interact virtually with customers and gather essential information. As Kurnia, Choudrie, Md Mahbubur, and Alzougool (2015) put...
Topic: Commerce
Words: 873
Pages: 3
What are the personal and professional commitments of an employee or a student? Read this sample to learn the answer! Here’ you’ll find plenty of professional commitment examples. Introduction Professional commitment of a person who is involved in working for various social services has to correspond to one’s personal commitment...
Topic: Business
Words: 911
Pages: 4
Internalization is the process of businesses entering international markets. It is a crucial strategy for companies that strive to increase their influence and revenue globally. Different companies consider various internalization models to reach the highest degree of sustainability in different cultures and industries. Several internationalization theories explain the process, but...
Topic: International Marketing
Words: 730
Pages: 2
Originating from the United States, Kellogg’s achieved global recognition a long time ago. The company has long since entered the global market, and its ability to withstand local competition is exemplary. By examining the firm’s approach to market placement, it is possible to conclude what defines a valid strategy for...
Topic: Business
Words: 278
Pages: 1
Corporate social responsibility (CSR) is one of the most fundamental subjects in contemporary business. The idea that any company holds an obligation towards humanity to maximize its positive effects on society while minimizing negatives has become even more critical in recent years, with public debate becoming more active (Bateman, 2017)....
Topic: BMW
Words: 844
Pages: 3
Introduction Leadership and change management are closely linked with each other, as any company needs a reliable coordinator for providing changes. Apple Company may be regarded as one of the leaders in the sphere of media production, and it should be claimed that changes and change management practices might be...
Topic: Apple
Words: 1377
Pages: 5
Executive Summary Introduction A product is defined as ‘anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. This includes both tangible and intangible goods and services (Kotler, P. & Gray Armstrong, 2008). For this paper, Emirates Airline has...
Topic: Airlines
Words: 3162
Pages: 11
Introduction Development strategies supported by modern corporations are largely based on the implementation of not only domestic but also international steps to strengthen the brand value and expand the sphere of influence. Using the example of Amazon that is one of the largest online shops, it is possible to assess...
Topic: Amazon
Words: 1051
Pages: 4
Are you looking for empowerment examples? Then you might benefit from reading this paper, which provides employee empowerment company examples: McDonald’s and Starbucks. You’ll find out how these firms increase the motivation of their workers and support high levels of employee engagement. This employee engagement essay also looks into the...
Topic: McDonald's
Words: 2511
Pages: 10
Google is one of the world’s largest and most renowned corporations. Due to its massive success, Google is under a constant observation as a source of impactful practices and innovative approaches. This paper is focused on the exploration of Google’s human resources practices such as recruitment and selection. One of...
Topic: Google
Words: 561
Pages: 3
Creativity, Innovation, and Intrapreneurship Creativity is defined as the mental ability to create or imagine new and meaningful ideas. On the other hand, innovation is the process of transforming creativity into products and services for the real world (Jones 366). There is a significant link between the two concepts. For...
Topic: Conflict
Words: 654
Pages: 3
Introduction Nokia is one of the world’s largest corporations as a worldwide technology and telecommunications firm. Nokia Corporation’s mill operation was established in 1865 (Bhalodiya & Sagotia, 2018). Nokia’s corporate culture is built on a foundation of respect, accomplishment, renewal, and taking on new challenges. A company’s growth and market...
Topic: Corporation
Words: 2864
Pages: 10
Hubble has evolved from a simple startup to a promising brand in the contact lenses industry. In its initial years of inception, the company generated more than $20 million in annual sales (Avery & Israeli, 2018). Hubble’s growth has been attributed to its social media strategy, enabling the company to...
Topic: Marketing
Words: 1148
Pages: 4
Introduction Operations management is an essential tool used for planning, monitoring, and organizing the business functions, especially the production processes of a company. It primarily focuses on enabling organizations to successfully convert their inputs to outputs while ensuring optimization of profits (Choi et al., 2018). Apple is a multinational corporation...
Topic: Apple
Words: 941
Pages: 3
The selected organization for this analysis is the Coca-Cola Company and the identified competitor is Pepsi. From the completed analysis, it is evident that the two companies have several departments working synergistically to ensure that the intended carbonated drinks are delivered to more customers in a timely manner. The departments...
Topic: Coca Cola
Words: 552
Pages: 2
Organization Background Nestle is the leading food manufacturing company in the world, with its presence being felt all over the globe and its products sitting comfortably at the dining table of almost every homestead around the world. The company was founded by Henri Nestle in the 1960s with an aim...
Topic: Management
Words: 2285
Pages: 8
Corporate Strategy of Coca Cola: Introduction The international soft drinks market is never complete without mentioning the leading player, Coca-Cola. Over time, it has created a solid corporate brand name, strong product brands, and consequentially substantial brand equity through various products across many markets. Since its inception, the company has...
Topic: Business Strategy
Words: 3741
Pages: 13
Introduction In the movie Moneyball, the main story is focused on Billy Beane, a General Manager (GM) of the team Oakland Athletics and his attempt to rebuild the team after a number of unsuccessful games in order to prepare it for the 2002 season (Miller, 2011). During the course of...
Topic: Leadership
Words: 1721
Pages: 6
If you’re about to conduct research on Nestle advertising strategy, check out our essay sample! Here, you’ll find Nestle promotion strategy and other helpful information. Executive summary Nestle is a leading multinational company in the fast-moving consumer goods (FCMG) industry. The company manufactures and sells baby foods, beverages, and snack...
Topic: Marketing
Words: 3081
Pages: 12
Introduction IKEA is an international business, Netherlands-based Swedish company that has operations in countries including the United States, the United Kingdom, the EU region, Japan, China, Australia, etc. IKEA is the largest furniture retailer globally, and despite its success, it faced several hurdles entering the Indian market until 2013 (Yadav,...
Topic: Business Strategy
Words: 930
Pages: 3
This work is devoted to the analysis of strategic management and strategic competitiveness of the Tesla Company. This paper presents an assessment of the impact of globalization and technological changes on the Tesla Company and its activities. In addition, an industrial organization model and a resource-based model were applied to...
Topic: Competitiveness
Words: 1148
Pages: 4
The finance manager is an important and eminent person in any organization. The finance manager has to control all financial activities of the organization like controlling the cash, long term and short term investments, etc., handling the company’s shares, dividend distribution to shareholders, financial assets, and liabilities of the organization....
Topic: Business
Words: 531
Pages: 2
Introduction Job analysis is one of the most important functions of a human resource manager. Performance appraisal, job design, personnel selection, employee training, and career development and planning are among the many activities that depend upon the information gathered in the job analysis. The process of systematically collecting information about...
Topic: Business
Words: 3106
Pages: 10
Globus Simulation: Introduction Company managers must make meaningful decisions relating to pricing, workforce compensation, finance, sales, outsourcing, and marketing. They should come up with a competitive strategy in an attempt to create and support their brands in the targeted markets. The Glo-Bus simulation was a rare opportunity for my team...
Topic: Vehicles
Words: 1394
Pages: 2
Introduction Hilton Worldwide is a United States-based multinational hospitality business. Conrad Hilton founded the company in Cisco, Texas, in 1919 (Hilton, 2022a). Through innovation, expansion, and acquisition of other related companies, Hilton now has the best-performing portfolio in the industry. Currently, the company’s head office is located in Tysons Corner,...
Topic: Competitiveness
Words: 2051
Pages: 7
Recently, marketing has proven to be a key function for the continuity and success of any business regardless of the size or scale of its operations. As a result, businesses that want to survive and thrive in today’s market must focus most of their efforts on marketing their products both...
Topic: International Marketing
Words: 1178
Pages: 4
Executive Summary Steve Jobs can be considered one of the most prominent leaders of the 21st century, who revolutionised the tech industry, such as phones, personal computers, animated films, and many others. The emphasis of the given assessment will be focused on Steve Jobs’s style of leadership, change management leadership,...
Topic: Apple
Words: 2491
Pages: 8
Introduction Apple Inc. is a multinational brand that has worldwide presence. The company manages to satisfy consumers’ needs with innovative products and excellent services, which is evident from clients’ loyalty and persistent interest in Apple’s production. Apple can access markets and consumers that smaller brands cannot, ultimately facilitating brand recognition...
Topic: Apple
Words: 2766
Pages: 10
Introduction The uncanny personal magnetism possessed by General Norman Schwarzkopf enabled him to work with a diverse group of people. His magnetic personality was due to his capability to lead a team to victory during the war. He demonstrated his effective leadership skills through different tours in Vietnam (Ucar et...
Topic: Leadership
Words: 519
Pages: 4
Executive Summary Vinted is a Lithuanian second-hand clothing retail platform with a presence across Europe as well as in the United States and Canada. It has expanded dramatically throughout 2020, due in large part to the suitability of its business model to the COVID-19 situation. The company is currently working...
Topic: Brand
Words: 1902
Pages: 6
Marketing analysis is most often perceived as a necessity for a commercial business, which allows companies to promote new solutions and products. However, organizations such as universities can also use marketing analysis to attract students and maintain their status. For this reason, this post will analyze one of the most...
Topic: Business
Words: 513
Pages: 2
Summary My chosen product is healthy multicultural food, which should be provided to the customers of Active Retirement nursing home. Currently, the nursing home is offering a narrow range of dishes; hence, customers are unsatisfied. Moreover, in some cases, food quality is relatively poor, which is unacceptable for a nursing...
Topic: Culture
Words: 271
Pages: 1
Introduction Many people mix-up the concepts of Leadership and Management with each other. Leadership and Management are not the same thing. Leadership comes from within the person; where as, management does not. Leadership is not just all about managing people, tasks or resources; it is much more than that. A...
Topic: Leadership
Words: 2899
Pages: 10
Identify the Web Site, the Sender, and Perceived Receiver The website I have chosen is a website of Nestle, which is an international food and beverage association from Switzerland. The sender is the Nestle Company; the perceived receiver is any user that decided to visit the company’s website and is...
Topic: Communication
Words: 866
Pages: 3
What environmental trends have challenged McDonald’s? The difficulties faced by McDonald’s in the late nineties can be explained by several trends. First of all, one should mention that at that time the fast-food industry became very saturated and the company had to face significant completion posed by other firms. Such...
Topic: Brand
Words: 575
Pages: 2
What is segmentation, targeting, and positioning in marketing? Keep reading to find out! Here, you’ll learn more about the difference between these processes, their importance, and the steps. Introduction Segmentation, targeting, and positioning (STP) is a three-step process designed to aid in the strategic marketing of brands and products. STP...
Topic: Business
Words: 2817
Pages: 11
Introduction According to Collins and Porras (2008), an effective business strategy must define the company’s business by incorporating three major factors- customer needs, customer groups, technologies, and competencies employed. According to Sawhill and Williamson (2001), the managerial value of effective mission and vision statements is achieved when the statements manifest...
Topic: Kodak
Words: 942
Pages: 4
Introduction The Smartphone market has witnessed concerted growth and competition as information technology continues to grow at a fast pace. This dynamic situation has seen Blackberry lose out its long-held global market leadership to new players, including Apple Inc. and Samsung. Blackberry continues to consistently post losses, with its share...
Topic: Blackberry
Words: 1368
Pages: 5
The global supply chain practices and their impacts gained considerable attention in the last two decades. In the last few years, the growing need for integration of the supply chain has been highlighted as a factor for effective and efficient operations of the supply chain. The phenomenon is observable with...
Topic: Business
Words: 975
Pages: 3
Introduction Amazon is a global corporation headquartered in Seattle, United States. It is principally an online retailer and technology company based on cloud computing, artificial intelligence, digital streaming, and e-commerce. Amazon is, therefore, renowned for its technological prowess including the revolutionary development of the Amazon Go shopping experience. Amazon Go...
Topic: Amazon
Words: 3005
Pages: 11
Introduction The United States and India are the world’s leading countries based on the number of gun ownerships; however, the exposure, culture, regulations, and impacts differ across the two, with the US experiencing adverse events. The American gun culture is as old as the country’s Constitution, which can be traced...
Topic: Culture
Words: 1409
Pages: 5
A breakdown in the distribution network is a disturbance in the movement of procedures involving businesses engaged in manufacturing, selling, or disseminating particular merchandise or offerings. Foreseeing and planning for natural catastrophes such as earthquakes and tsunamis is challenging. For instance, due to the natural calamity in Japan, Nissan lost...
Topic: Nissan
Words: 2778
Pages: 10
Introduction IKEA is a multinational conglomerate and retailer best known for selling furniture, home appliances, and other décor, goods, and accessories for the space. Being founded in Sweden in 1953, it has since then grown to be a global brand with a reputation for simple but stylish designs, utmost level...
Topic: Hiring
Words: 1956
Pages: 6
Executive Summary Apple Inc., more popularly recognized as Apple, has successfully managed to be a profitable firm in the extremely competitive consumer electronics industry. This admirable achievement has been made possible by being inventive and distinguishing the specific product from competitors in the market by delivering exceptional commodities and recommendable...
Topic: Apple
Words: 3393
Pages: 12
Assessment The Arab model of business management is molded by their national culture. For this reason, the Hofstede five-dimensional model is the most feasible cultural framework to use in evaluating a Coca-Cola company in the UAE. In Middle East countries, family is the basis of their social structure (Browaeys and...
Topic: Coca Cola
Words: 574
Pages: 2
Guinness is a well-known brand of alcoholic drink which was created in Ireland. Its origin dates back to 1759, when it was first manufactured at the brewing company of Arthur Guinness. The latter signed a lease agreement for his corporation at 34, where he sublet for approximately nine thousand years...
Topic: Marketing
Words: 3422
Pages: 12
Are you looking for an example of administrative management theory? This essay explains the framework proposed by the father of administrative management, Henri Fayol. First, it reviews the 14 principles of this theory, their importance, and their contribution. Then, it provides examples of how they can be applied in managerial...
Topic: Management
Words: 1753
Pages: 6
Introduction Marketing in the Global Economy The task of appealing to a specific demographics has both gained new opportunities for the companies operating in the realm of the global economy and incorporated new impediments to a successful marketing process. On the one hand, the creation of numerous tools for communicating...
Topic: Marketing
Words: 2063
Pages: 8
Management Careers in the Industries The hospitality industry presents a vast area of careers in management. Food and beverage management is one of the popular careers in the industry. It entails the management of catering companies, restaurants, and other entities that serve food. The main role of a food and...
Topic: Business
Words: 1101
Pages: 5
Analysis of the process using the DMAIC Six Sigma Methodologies The Six Sigma approach was designed by Motorola in 1986. The primary objective of the concept was to develop a tool for tallying the process defects and, as the result, improving business operations. The foundations of the approach are the...
Topic: General Motors
Words: 1187
Pages: 5
The WRSX group is an international integrated agency. The company has subsidiary agencies in New York, London, Paris, and Singapore (WRSX 2011). The main goal of the company is to make effective advertisement contents for customers and establish sustainable marketing relations. The company renders services in media, public relations, research,...
Topic: Business
Words: 1619
Pages: 6
The National Hockey League’s (NHL) marketing strategy seems to depend on fans’ visits to the plays. The NHL attempted to establish hockey players’ presence in media affairs and publications. The NHL developed a number of grassroots marketing initiatives to promote the young public’s curiosity about street hockey, roller hockey, and...
Topic: Marketing
Words: 387
Pages: 1
Abstract Business ethics is a critical field that guides organizational managers to pursue desirable practices while fulfilling their stakeholders’ needs. The presence of proper mechanisms makes it possible for companies to remain ethical. However, the issues arising from supply chains and the process of continuous innovative can lead to certain...
Topic: Apple
Words: 1656
Pages: 6
The selected companies are Apple, Walmart, and Kroger. Firstly, Apple was chosen because it one of the most successful businesses in the United States and occupies third place in the “Fortune 500” list. Apple operates in the tech industry and sells various tech products, including smartphones, computers, tablets, and accessories....
Topic: Apple
Words: 450
Pages: 2
Fact of the case The case deals with Hard Rock café, the modest pub in London, which has grown exponentially with additional 110 cafes, 3 hotels, music venues, casinos, etc within a very short span of 30 years. The present situation of Hard Rock is that it has been classified...
Topic: Management
Words: 854
Pages: 2
Introduction Carillion plc was a construction giant in the U.K. that collapsed in 2018. It did so under the weight of a £2.6 billion pension liability and approximately £2 billion debt to its suppliers, sub-contractors and short-term creditors (Bishop). The liquidation was abrupt and from a publicly-declared position of power....
Topic: Business
Words: 1728
Pages: 6
Customer Segmentation Demographics and Psychodemographics A closer look at the customers that purchase Jolly Ranchers will show that the target audience is very diverse, with all age and gender groups being nearly equally represented in it. The people aged 35-45 outrank the rest by a very narrow margin (“U.S. Population”)....
Topic: Business
Words: 850
Pages: 3
Introduction Emirates Airlines, founded in 1985, in the course of time has grown into one of the world’s largest commercial airlines, and it continues its expansion. One of the primary reasons for such immense success considered to be the use of the hub-and-spoke model. The company employed this model to...
Topic: Airlines
Words: 1138
Pages: 5
Check out our sample essay about Tesco’s procurement strategy. Here, you’ll find information about Tesco’s purchasing department and its supply chain management. Tesco Procurement Essay Introduction The establishment of any functional department in an organisation is determined by the value it brings to the firm. The procurement function, for a...
Topic: Management
Words: 2831
Pages: 11
Integrated cost leadership/differentiation strategy is Woolworths’ competitive advantage. It is also connected with Woolworths’ pricing strategy and customer demographics. Keep reading to learn more. Integrated Cost Leadership/Differentiation Woolworths has adopted various business-level strategies and integrated them to drive its operations in the highly competitive Australian retail sector. This approach is...
Topic: Leadership
Words: 830
Pages: 4
Welcome to our Starbucks supply chain report sample! Here, you’ll find a case study on Starbucks’ supply chain strategy. Get some inspiration for your paper by reading our sample! Introduction One can hardly doubt that building a sustainable and effective supply chain is the foundation of any properly functioning business....
Topic: Management
Words: 2256
Pages: 9
Analyzis of the Japanese animation industry using Porter’s Five Forces model Porter’s Five Force model is used to analyze the economic factors that influence the degree of competition in the marketplace. This model employs economic tools to analyze the Japanese film industry to establish how companies in the industry react...
Topic: Business
Words: 1485
Pages: 6
Zara’s Multi-Brand Strategy: Introduction The fashion apparel industry has experienced a significant evolution process over the last few decades. It especially concerns the so-called “fast fashion” retailers mostly encouraged by globalization of the market and the internationalization of companies. In this report, we are going to evaluate the strategies business...
Topic: Brand
Words: 2228
Pages: 9
Starbucks management style changes helped the company to remain competitive. It’s also related to Starbucks leadership style formulated by Howard Schultz. Read this essay to learn more about it. Introduction Starbucks Coffee is one of the leading multinational firms in the world. The company has over 18,000 coffee shops in...
Topic: Management
Words: 1465
Pages: 6
Introduction The Ford Motor Company is an American multinational corporation primarily designing, manufacturing, and selling cars and trucks. Despite its many challenges, such as economic recessions and shifting consumer preferences, the company has consistently demonstrated a remarkable ability to adapt and remain relevant. This is partly due to the strategic...
Topic: Challenges
Words: 918
Pages: 3
The Tesla brand is generally seen as the antithesis of the conventional automobile. For example, one of its business strategies was to first target the high-end market with an aspirational luxury product before expanding into the middle- and lower-end sectors with the inexpensive Model 3 car. The unique selling proposition...
Topic: Management
Words: 3077
Pages: 22
Introduction Before work teams become mature and productive units they undergo a series of stages of development (Nelson & Quick, 2007, p.205). Dr. Bruce Tuckman in 1960 developed one of the most widely accepted groups development models, the Tuckman model. The models initially consisted of four stages namely; forming, norming,...
Topic: Business
Words: 661
Pages: 4
Introduction Modern world is competitive and every company tries to its best in order to get more profit from the products they produce. There are a lot of methodologies and techniques which are aimed to attract customers’ attention and what is more important to hold him/her. The assignment is to...
Topic: Boeing
Words: 3178
Pages: 10
Executive Summary This section indicates that the primary goal of any business is to increase its market share in its industry to increase sales which in turn lead to an increase in profit levels. Research indicates that for a firm to attain such objectives it should be efficient and effective...
Topic: Corporation
Words: 1359
Pages: 4
Introduction Internal corporate policy is the element of work that influences not only the strategies of a particular organization but also the results of operations. The choice of an appropriate management structure may involve the use of division into departments, control over the performance of committees, and other tasks that...
Topic: Coca Cola
Words: 1403
Pages: 5
Executive Summary Chloé’s business model is greatly effective. There is proof for its incorporation from the local to international phase with effective communication among different departments of the company. Successful brands continually strive to make high profits through the provision of innovative products and services to clients by upholding quality,...
Topic: Fashion
Words: 1985
Pages: 8
Introduction Exploring the entrepreneurial mindset is impossible without clarifying different venture types and their characteristics. The typology of ventures depends on various characteristics, such as size, geographical location, product types, and other factors. The present paper will seek to discuss different types of entrepreneurial ventures and to examine their similarities...
Topic: Entrepreneurship
Words: 1133
Pages: 4
Working in a local ginnery has been one of the worst moments in my career. I have been working in this organization for six months only but I have had bad experience. Apparently, will not continue working in the same position. In particular, our general manager, the human resource manager...
Topic: Business
Words: 844
Pages: 3
Introduction Although new technologies and devices are released every year, there are certain products, like flat-screen TVs, that remain popular among customers. In the past few years, prices for flat-screen TVs have been falling. The supply and demand framework is a valuable tool that is commonly used to determine prices...
Topic: Television
Words: 1648
Pages: 6
Game Zone is a company that offers a unique opportunity for video game enthusiasts to frequent a place of a welcoming and pleasant atmosphere. Game lovers will enjoy a possibility to play any video game prior to its purchase. Moreover, Game Zone provides an excellent opportunity to find other video...
Topic: Business
Words: 835
Pages: 4
Introduction XYZ Company is a renowned business organization that operates both locally and internationally. The retail firm was established in 2002 in the outskirts of Florida, offering products and services to nearby communities. It mainly deals in grocery, electronics, clothing, and beauty services. Over the past decade, the corporation has...
Topic: Employee Benefits
Words: 2804
Pages: 10
Introduction Walmart is a large company with 1st place in the Fortune 500 list in 2020. It is an international network of large retailer shops, providing many workplaces in the U.S. and worldwide. It is present in more than 20 countries under different names, even though most of its revenue...
Topic: Walmart
Words: 946
Pages: 3
Introduction The workplace culture of Amazon has often been observed with great contrast when compared to other tech giants such as Google or Microsoft. The trend of prioritizing employee comfort and well-being has become more popularised among tech companies, though Amazon does little to follow. For years, Amazon white-collar employees...
Topic: Amazon
Words: 981
Pages: 3
Introduction This report presents a digital marketing strategy and plan for Shake Shack, an American regional chain of fast-food restaurants. The purpose of the report lies in developing the strategy for addressing the issues revealed during the digital marketing audit of the company. In particular, Shake Shack seemingly struggles with...
Topic: Digital Marketing
Words: 2802
Pages: 10
Buyer Power Simone Rocha benefits from the large UK market, which gives it a wider reach. However, the retailer faces competition from established brands such as Zara. Considering this level of competition, consumers have diverse choices when making purchase decisions (Binet et al., 2019). Most of Simone Rocha’s customers are...
Topic: Brand
Words: 350
Pages: 1
Maybelline is a leading skin-care, cosmetics, and personal care products company based in New York. The company sells makeup products, including mascara known as “Maybelline Great Lash Mascara.” The company advertises this product in Teen Vogue as “America’s Favorite Mascara.” This is an example of an advertisement that employs the...
Topic: Business
Words: 288
Pages: 1
Macroeconomic conditions are concerned with the features within the external environment in which a business operates. These factors include the general economic situations, political, legal, and regulatory factors, technological influences, socioeconomic aspects, and the natural environment. The macroeconomic elements of a firm guide its strategic course and decisions. The paper...
Topic: Coca Cola
Words: 1310
Pages: 4
Facebook’s data privacy issues have been at the center of discussions regarding unethical business practices. The company has repeatedly shown negligent practices when it comes to protecting its main asset, user data. While accumulating wealth through the popularization of its main social media website, the organization has failed to properly...
Topic: Facebook
Words: 1099
Pages: 6
Introduction This Business Analysis and System Recommendation report is prepared to help MTC meet its organizational objectives by increasing its competitive advantage. The goal of MTC is to continuously grow the number of projects and deliver quality service to customers. To accomplish this objective, MTC regularly submits applications to Request...
Topic: Business
Words: 3953
Pages: 3
Contingency theory in management accounting: “The contingency theory of management accounting is not really a theory at all. It is neither a logical set of propositions nor is it well-founded. Indeed, after many of management accounting contingency research, all we have developed is a theory that says, “It all depends...
Topic: Accountancy
Words: 1828
Pages: 5
Coca Cola Consumer Behavior: Introduction Assael (34) asserts that the motivation behind every decision to buy a commodity is an in grown phenomenon that plays a major role in the choices one makes about buying a commodity. This phenomenon aims at fulfilling one’s desire and satisfaction. Once the desire has...
Topic: Coca Cola
Words: 3713
Pages: 14
Air Asia was founded in 1996 as Malaysia’s second airline. It had been beset by problems in the beginning, and failed to make profits. The company was founded as a full service regional airline, offering cheaper fare than main competitors in the Malaysian airlines Competitive Situation within Air Asia Company...
Topic: Management
Words: 1296
Pages: 5
Ethics often consist of a gray and fuzzy area that may not have a sensibility of wrong and right. Given the widespread practices of unethical marketing in today’s world, it is necessary to evaluate specific topics that challenge an understanding of ethics in business. Unethical marketing may send the wrong...
Topic: Marketing
Words: 1758
Pages: 6
Abstract The primary goal of many organizations’ recruitment process is to attract and retain the best available talent. The implementation of this key strategic issue has been defined by the rise of online recruiting platforms in the internet age. The research purpose is to investigate the impact and use of...
Topic: Recruitment
Words: 9001
Pages: 5
Planning is a complex action that consists of a sequence of preconceived steps. They include the six major planning tools and techniques that managers in any sphere use, which are forecasting, contingency planning, scenario planning, benchmark analysis, participatory planning, and goal setting. Forecasting helps predict what might happen in the...
Topic: Business
Words: 307
Pages: 1
Introduction A firm’s international business environment, commonly abbreviated as IBE, is a crucial multidimensional component of multinational corporations. It encompasses four major aspects: the socio-cultural, geographic, economic, technological, political environment of a company. According to Grgić (2020), the global business environment allows companies to expand their operations and increase their...
Topic: Coca Cola
Words: 3005
Pages: 10
Macro-environment The key principles of macro-environmental analysis are involved in the PESTLE matrix. Hence, considering the environment of Nike in general and Air Force One, it should be emphasized that the environmental perspective of this production is far from perfect, however, the product is highly demanded. (Lorat, 7) Political Actually,...
Topic: Marketing
Words: 1399
Pages: 5
Introduction Tesla Motors, established by three persons – Marc Tarpenning, Elon Musk, and Martin Eberhard is a corporation that creates a very high-routine electric games car and is supported by a large amount of elevated-profile shareholders. “Tesla’s goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly...
Topic: Tesla
Words: 1207
Pages: 4
Outline Global operating companies are always facing financial risk related to currency volatility. It affects all aspects of the global companies. Global automobile industry is a major industry which is affected crucially by the currency fluctuations. In this case study, the foreign exchange risk management strategy of BMW, a major...
Topic: BMW
Words: 987
Pages: 3
Abstract The Ford Motor Company is the world’s fourth-largest automaker based in America after Toyota of Japan, General Motors of the U.S, and Volkswagen of Germany. It is involved in the large-scale manufacturing of cars and trucks as well as the mass management of the workforce. They have staff in...
Topic: Ford
Words: 586
Pages: 2
Aldi’s Strategy Analysis: Strategy Formulation Deliberate and Emergent Approaches First of all, it is essential to note that the company’s current business model was the result of emergent strategy formulation. According to Rice (2019), Aldi’s roots can be traced back to Essen, where the mother of Karl and Theo Albrecht...
Topic: Management
Words: 4156
Pages: 15
The concepts of leadership and management are an essential discussion in business. Each company or organization maintains people who are in charge and the approach they choose to take strongly depends on personality as well as education and training. The field of leadership research has offered competent theories to outline...
Topic: Leadership
Words: 3908
Pages: 14
Introduction Organisations deploy different methodologies to communicate their brand to the existing and potential new customers. The complexity of the marketing environment, especially for organisations that operate in a competitive market, calls for the integration of marketing communication (IMC). Keller (2009) defines IMC as the incorporation and harmonising of diverse...
Topic: Communication
Words: 2513
Pages: 10
Introduction Nestlé, a multinational corporation headquartered in Switzerland, manufactures the well-known coffee brand Nescafé. Henri Nestlé launched it in Switzerland in 1867 (Nestlé, n.d.-a). During the coronavirus outbreak, Nestlé has not been able to produce at “normal” levels, according to Mark Schneider, CEO of the multinational food and beverage corporation...
Topic: Coffee
Words: 5066
Pages: 18
Several factors contribute to rising food prices, including climate change, population growth, and the increasing demand for meat and dairy products. These factors will significantly impact food costs in the coming years. The good news is that many businesses are taking steps to address the challenge of rising food prices....
Topic: Food
Words: 500
Pages: 2
Introduction: Tesla Tesla Tesla’s fundamental mission is to hasten the world’s shift to renewable energy. In 2021, the global portfolio of Tesla automobiles, power storage, and solar panels will assist the company’s consumers avoid 8.4 million metric tons of CO2e emissions (Tesla Impact Report, 2021). Dai and Zhang (2022) state...
Topic: Electric Vehicle
Words: 9252
Pages: 33
A summative SWOT analysis of Starbucks and Dunkin Donuts can be seen in Table 1 and Table 2, respectively. Starbucks core strengths are its expansive chains, solid marketing and establishment of its brand image, high-quality coffee, strong digital presence, and useful and convenient-to-use app, but the weaknesses are its high...
Topic: Growth Strategy
Words: 602
Pages: 2
Market Analysis and Estimations The supply chain game provided our team with a wonderful opportunity to analyze markets and make production and distribution decisions based on the analysis. Before the initial decisions in the game, several analyses were made. The present slide demonstrated crucial information in tables, including market summary,...
Topic: Management
Words: 632
Pages: 2
Executive Summary McDonald’s plan to extend its operations to the UAE is a good move. The company should establish the best pricing method to use as well as come up with an appropriate budget for the anticipated expansion. The report recommends that McDonald’s should price its products/services below the competition...
Topic: McDonald's
Words: 2087
Pages: 7
Organizational structure is a system that reflects how activities are managed in order to achieve a company’s goals. The arrangement outlines the distribution of duties and roles in an organization. The current essay describes the organizational structure and the organizational chart of the private medical company that provides services in...
Topic: Organizational Structure
Words: 667
Pages: 2
Performance management encompasses the many things done in organizations to manage and shape the performance of employees. It attempts to align effort and performance with standards and types of performance needed for organizational success. The organization selected for analysis and evaluation is IKEA. IKEA is a leader in home products...
Topic: IKEA
Words: 2190
Pages: 8
Executive summary The world of business is exposed to many factors that require the management to fully comprehend in order to develop and make use of the best polices and strategies that will add the competitive advantage of the company. Specsavers as eye care ear care service provider and retailer...
Topic: Business
Words: 3231
Pages: 10
CHANEL is one of the most popular fashion houses in the world established as a small shop in 1908. Today, CHANEL is one of the most popular fashion brands attracting middle and high-class clients from all over the world. CHANEL developed a traditional supply chain based on the supplier- production-...
Topic: Marketing
Words: 1705
Pages: 6
Describe the company and what it does A company may run a great risk mostly when involved in outsourcing its business activities to the outside business world unless the person(s) involved have some knowledge in the game. Employees, whether the subordinates or management team are prone to making mistakes, and...
Topic: Apple
Words: 2384
Pages: 8
Executive Summary This study presents a market exploration structure known as the PESTEL analysis model. At the back of the continued pace of aviation technology, drones have become important tools in almost every industry. The study examines various PESTEL factors with a view of seeking the best strategic marketing plan...
Topic: Technology
Words: 2353
Pages: 8
In Apollo 13 (1995) directed by Ron Howard, it is possible to observe several types of leadership that are mostly represented by such characters as Jim Lovell and Gene Kranz. Inasmuch as both characters demonstrate different leadership styles depending on a situation, it is possible to apply the contingency theory...
Topic: Leadership
Words: 552
Pages: 3
Abstract The paper provides a discussion of start-up costs related to the Game Zone business. The answer to the question regarding sources of revenues and the profit model related to Game Zone is also presented in the paper. The possible success of the business is discussed with reference to the...
Topic: Business
Words: 629
Pages: 3
Introduction The hotel chain Marriott is well-known for its exquisite approach to guests’ reception. The management of the chain conducts the policy aimed at a wide range of potential customers, and even high-ranking guests, as a rule, can choose the hotel that corresponds to their price category and type. Customer...
Topic: Marriott
Words: 1681
Pages: 7
Introduction Work ethics involve values instilled in the workplace based on diligence and hard work of both the employees and the management (Brown, 2005). They include the beliefs in moral obligations with regard to procedures and outcomes. Attributes of work ethics include factors that define reliability at the workplace, pursuing...
Topic: Business
Words: 1383
Pages: 6
The competitiveness of an organization ultimately depends on how well its management can apply various approaches to enhance the productivity of employees, who are considered the main assets of the company as they offer the skills and performance that are detrimental to success. Managing employees is among the crucial tasks...
Topic: Management
Words: 838
Pages: 3
Introduction Nokia, a Finnish multinational corporation headquartered in Espoo, Finland, was founded in 1865 as a paper mill (Lindén, 2021). Throughout the 19th century, it expanded into several different products before being incorporated in 1967 (Lindén, 2021). In the latter half of the 20th century, the company benefited from the...
Topic: Management
Words: 1173
Pages: 3
Abstract Many industries across the globe are experiencing numerous transformations due to some of the recorded trends, such as technological innovations and the need to protect planet Earth. In the United States, the automobile sector has faced numerous challenges that might affect its future performance. While three companies remain dominant,...
Topic: Vehicles
Words: 2808
Pages: 10
Company Background Pixar Studios, based in Emeryville, California, is a visual effects studio with numerous nominations and awards for its ability to advance technologically and creatively. The production of films, merchandise, and other related items for the younger generation is a crucial area of the company’s activities. In addition, the...
Topic: Business
Words: 1158
Pages: 4
BrewDog is a significantly young craft beer maker in the U.K, taking the industry by storm. Owned and operated by two friends from their schooling age, the brewery exhibits significantly unique qualities that distinguish it from the rest. Many people, particularly moralists, regard the business as immoral and obscene due...
Topic: Business
Words: 2826
Pages: 10
There are several reasons why I chose to discuss the role of information technology in the aviation industry as it covers range of information regarding innovations in the airline sector. Firstly, in recent years, air travelers from all over the world have wanted to choose their location, pick an airline...
Topic: Airlines
Words: 884
Pages: 6
Introduction Strategic management directs and supports organizational activities for sustainable growth. The Coca-Cola Company integrates strategic management in its local and global operations contributing to its success in the beverage sector. DuBrin (2020) states that planning, organizing, leading, and controlling fall under the primary management principles. Coca-Cola’s vision is to...
Topic: Coca Cola
Words: 1557
Pages: 5
The CEO of JCP devised a “Fair and Square” concept to enhance sales income and market recognition. However, he mainly changed the logo, spokesperson, environment of stores, sales structure, and pricing strategy. Nonetheless, the CEO primarily altered the brand, spokesman, retail atmosphere, sales organization, and price policy. In other words,...
Topic: Pricing Strategy
Words: 553
Pages: 2
Summary Today’s businesses are part of a highly dynamic operations and supply chain that includes managers, various manufacturers, and distributors located worldwide. When a disruption or bottleneck happens in some portion of the stock chain, it is always challenging to establish the people to blame without a thorough review of...
Topic: Management
Words: 5074
Pages: 18
Executive Summary The current paper dwells on the social media marketing initiatives established by Holiday Inn Express located in Adelaide, Australia. The given micro-analysis shows that the organization does a great job converting its follower interaction into an increased number of visitors. Nevertheless, there are channels that require more attention...
Topic: Business
Words: 1301
Pages: 5
The corporate social responsibility in organizations brings about the aspect of ethics especially when it concerns the safety standards of the products being released to the customers for consumption. The case of Pinto in Ford Company gives a situation where the company failed to observe its moral obligation of ensuring...
Topic: Ford
Words: 635
Pages: 2
Executive Summary The current research proposal aims at reviewing the marketing strategies used in the hospitality industry on the example of a comparison of the United Kingdom and the United States of America. The purpose of the study is to show that marketing is an imperative aspect of managing the...
Topic: Marketing
Words: 2836
Pages: 10
Environmental scanning is a process that entails such steps as monitoring, evaluating, and disseminating information collected in the company’s external and internal environment. This approach is associated with a deep understanding of the external force that provides change (Kumar, 2016). Such an assessment gives an opportunity to develop effective responses...
Topic: Amazon
Words: 1050
Pages: 4
Abstract Abu Dhabi National Oil Company (ADNOC) has gained the reputation of one of the most successful companies in the UAE. The firm has been operating in the realm of the oil and gas industry, which is currently one of the most profitable industries in the global economic realm. ADNOC...
Topic: Challenges
Words: 3933
Pages: 15
Is Apple an ethical company? Find the answer to this and other questions in our Apple ethics case study sample. Here, you’ll find information about Apple ethical practices and issues and social responsibility. Abstract Companies are established within localities from where they operate. This fact alone compels them to put...
Topic: Apple
Words: 1778
Pages: 7
Introduction The United Arab Emirates (UAE) is among the most dynamic aviation markets globally. The country has three global class airports, the busiest internationally, multiple exceedingly competitive international and local airlines, and millions of passengers passing through the airports. One of the leaders among the airlines is Etihad Airways. The...
Topic: Airlines
Words: 3206
Pages: 10
Procurement is the process through which goods and services are typically obtained for business purposes. It is a regular activity in businesses since companies must purchase goods and services on a large scale (Bag et al., 2020). Hence, procurement, purchasing, or supply management generally refers to the process that leads...
Topic: Apple
Words: 1109
Pages: 4
There are numerous issues that underpin the development of global marketing strategies. Currently, there is no universal framework that can provide precise guidelines for reaching an efficient balance between adaptation and standardisation. Therefore, a dedicated analysis is needed that allows for a better understanding of the numerous phenomena that stand...
Topic: Globalization
Words: 2558
Pages: 9
Executive Summary This report examines Qatar Airways, the nationalized flagship carrier of the Kingdom of Qatar and the 2nd largest airline in the MENA region. The company founded only 25 years ago has seen a tremendous breakthrough in the aviation industry and is generally recognized as one of the leading...
Topic: Airlines
Words: 3790
Pages: 13
Timm’s abbreviation VISPAC is a guide to exceeding customer expectations, and it contains six categories: value, information, speed, personality, add-ons, and convenience. The personality component in question is essential in achieving customer satisfaction. In this case, an important role is played by individuality. It can be manifested in the appearance...
Topic: Nike
Words: 363
Pages: 1
It is expected that the implementation of this marketing plan will lead to the following key results. Increase in the number of customers with children. A more engaged following on digital platforms, particularly Instagram and Tik Tok. This marketing plan will use multiple marketing strategies and activities for Tim Hortons’...
Topic: Marketing
Words: 2265
Pages: 9
Introduction All products have a life cycle which is the period between their launch in the market and the final withdrawal after completing all the phases. A product moves in different phases depending on how it is performing in the market. The manufacturing companies introduce a product in the market...
Topic: Product Marketing
Words: 1110
Pages: 4
Introduction The general marketing environment is made up of factors and forces that affect or influence the marketing function (Capon, 2009). The marketing company’s immediate environment is the marketing function itself consisting of the four Ps which ensure the smooth running of the marketing function (Reynolds & Lancaster, 2005). The...
Topic: Coca Cola
Words: 1175
Pages: 4
Executive summary Primark is one of the largest retail outlets in Ireland. With approximately over 187 stores it also has branches in United Kingdom, Spain and Holland. The company employs more than 27,000 people. it has the largest market share in Ireland and United Kingdom in the growth retail sector....
Topic: Business
Words: 2209
Pages: 5
In today’s rapidly changing global economy, companies face many challenges on their way to success. In this essay, we delve into the Nike’s competitive strategy to navigate the dynamic business landscape. By examining Nike’s efforts to leverage innovation, digital transformation, and supply chain management, the analysis sheds light on the...
Topic: Nike
Words: 1255
Pages: 5
Analysis of Blockbuster Inc.: Introduction The Blockbuster Company, once a predominant force in the leisure industry, faced significant competition issues that led to its decline and eventual bankruptcy. In the era of VHS and DVD rentals, Blockbuster enjoyed unrivaled success with its vast network of physical rental stores. Nevertheless, the...
Topic: Challenges
Words: 3329
Pages: 13
HP Business Strategy: Introduction Hewlett Packard (HP) is a company that plays a leading role in providing its customers and other businesses with products and services such as IT infrastructure, computing technologies, and solutions (Ghori 120). It also offers global services in imaging, personal computers, printing, and access devices. The...
Topic: Business Planning
Words: 5528
Pages: 21
The View of Managers Prior to Project Oxygen The organizational culture largely predetermined the employees’ view of management before the implementation of the Project Oxygen. Garvin, Wagonfeld, and Kind (2013) write, “Page and Brin established an informal culture from the very beginning: exercise balls and dogs were permitted at work…The...
Topic: Google
Words: 663
Pages: 3
Check out our essay sample on Mark Zuckerberg leadership style! Here, you can learn more about the roles and leadership strategies of Mark Zuckerberg and how he uses situational, charismatic, and democratic leadership styles. Mark Zuckerberg is one of the most successful leaders despite the criticisms presented by many stakeholders...
Topic: Leadership
Words: 1121
Pages: 5
Walt Disney Parks and Resorts — Overview Walt Disney Parks and Resorts is one significant segment of the Walt Disney Company that aims at providing the best leisure opportunities for the family vacation. It was founded in 1971, and since that time became the symbol of the family-oriented entertainment. Currently,...
Topic: Disney
Words: 553
Pages: 3
This analysis of internal and external factors influencing IKEA will inspire a great paper. Check it out if you need to write a PESTLE analysis of environmental factors affecting IKEA. Introduction IKEA is a worldwide recognized home furnishing seller. It has quickly developed since it was started in 1943 by...
Topic: IKEA
Words: 3711
Pages: 14
Introduction One of the world’s most well-known manufacturers and sellers of mobile phones is Nokia. The organization employs more than 102,000 people across its sub-stations in 130 countries. In addition to producing mobile phones, Nokia also provides a comprehensive selection of other telecommunication services. The Fortune Global 500 ranks Nokia...
Topic: Nokia
Words: 608
Pages: 2
Issue Identifying The main issue that Coca-Cola faces is competition from other corporates in the industry, such as Pepsi, Starbucks and other companies selling soft drinks and beverages. Considering that Coca-Cola is a multinational corporation operating globally, I would recommend that they follow a global standardization strategy in solving this...
Topic: Coca Cola
Words: 658
Pages: 2