Location-based Marketing on e-Commerce

Introduction Technological advancement has made business activities convenient and efficient, and the globe has been reduced to a village. The introduction of smartphones has enabled smooth and straightforward connectivity of people across the world. A buyer in the U.S can review and purchase an item from China and get it...

Macy’s Company’s Online Competition

Introduction Macy’s is one of the largest American store chains focused on fashion retailing. The area of its activity is quite extensive, and it implies the existence of numerous competitors. To maintain its position on the market, the company needs to implement specific strategies to increase its attractiveness from the...

Alienation and McDonaldization of Labor

The excerpt offered for analysis discusses the working conditions at Amazon warehouses and the corporation’s general attitude toward blue-collar labor. The situation at hand can be investigated from two perspectives – the Marxist alienation of labor and Ritzer’s McDonaldization. According to Marx, alienation of labor stems from the detachment of...

Best Business Practices Overview

The report produced by the Defense Business Board (2012) describes the best practices of private business that could be applied for the management of the Department of Defense (DoD). The observation identified that the strategies are chosen by private sector companies and DoD are completely different. The practices of the...

Marketing Change in Healthcare

Introduction Healthcare organizations play a significant role in different regions since they are required to provide high-quality, sustainable, and personalized medical services to patients depending on their needs. Owners of such institutions need to consider some of the trends recorded in the external environment and transform their business models accordingly...

Mastering the Interview

Establishing Rapport Several ways can be observed through the buyer-seller prism on how to create a better relationship with the employer during the interview. Primarily, it is vital to show genuine interest by asking questions, opinions, and by listening. Remember that both employer and potential employee are interested in meeting...

Overhaul of the Retail Industry

Retail is one of the industries that has undergone the most dramatic transformation in the last couple of decades. The rapidly evolving business environment presents plenty of opportunities for forward-thinking retailers. The rise of the digital age has changed societal expectations. Today’s customers who have had a taste of the...

Microsoft: The Tech Giant in the Modern Market

Product and Marketing Evolution Microsoft (MS) has developed its product range and marketing strategies throughout years of continuous improvement and innovation. The history of evolution dates back to the early 1980s when MS launched the Disk Operating System (DOS) for personal computers. Consequently, uniting DOS, Windows Operating System, Mouse, and...

Concepts of Ethics and the Accounting Profession

Introduction Every profession has its own set rules and code of ethics, which all practitioners in that specific field must follow. These principles, rules and regulation originate from the corporate world to direct practices and actions by members of a specific profession. Accounting being one of the core elements of...

Analysis of Leadership Style and Emotional Intelligence

Each manager has a different leadership style and approach to communication that depends on his or her personal and professional qualities. At the same time, leaders need to understand these characteristics to apply strengths and work on weaknesses for improving their skills. Studying my leadership style and emotional intelligence has...

Why Globalization Causes Turbulence and Disruption

Introduction Globalization itself is not a new phenomenon: as Martin et al. point out, it has been an evolving character of the world’s economy for quite a few centuries now (3). Martin et al. opine that the Age of Exploration that commenced in the 16th century was what triggered the...

A Leader’s Framework for Decision Making by Snowden & Boone

Introduction Situational framework peculiar to different organizations impacts decision making regardless of its complexity. However, in complicated, complex, and chaotic contexts, the selection of the correct solution can be challenging because of the many unknown factors and high turbulence (Snowden & Boone, 2007). Under these conditions, the application of the...

Action Plan to Improve Innovation Within a Team

Innovative ideas as a set of changes in the organizational practice of the company are the engines of professional and financial development. The oil and gas industry is extremely volatile from product realization: every day, the cost of a barrel of oil is subject to fluctuations. Often, due to the...

Elements for Successful and Effective Management

Four Key Management Functions For successful and effective management, it is necessary to determine its primary functions. The entire control process can be divided into four parts, arranged in strict order to be performed sequentially. The first stage is planning, which can be viewed in terms of strategy, tactics, or...

Business Structure for Pilates Studio Franchise

Starting a new business is a complicated process covering identification of the most appropriate legal structure; selection of the necessary business form requires balancing all strengths and weaknesses from a legal point of view in order to simplify further company activities. The idea to open a Pilates Studio franchise needs...

Transformational Leadership Style as the Most Effective One

Introduction In the sphere of leadership research, the styles of leadership occupy a key place. Style is defined as a set of attitudes and behaviors of a leader. Such a set influences the whole run of a company and, to a large extent, predetermines its success or failure. The number...

Fast Food Chain Locations, Non-Chain Restaurants and Bars

Industry Analysis As discussed in prior sections of the report, the competition for Moma Monaz can be distinguished into three categories: fast food chain locations, non-chain restaurants, and bars. The first category presence in the area is substantial, with McDonald’s, Wendy’s, KFC, and Subway all present. The other locations are...

Situational Leadership: Roles and Importance

Introduction Sometimes, managers may find that not all employees work equally well and hard. The reason is that various management schemes must be applied to them because each employee is at a different stage of development: both within the company and personally. The solution to this problem is the situational...

The Process of Marketing Research

The process of marketing research implies following the specific steps for a precise outcome. First, the marketers define the product buyers in general, for example, teenagers of 13-16 years old living in Los Angeles. Sometimes they use not real customers but the perceived people who would possibly be interested in...

Project Review Barnes & Noble

Introduction It is evident that due to the fact that big online corporations like Amazon.com Inc took over the bookselling industry, it became even harder for bookstores to keep up. Barnes & Noble is one of these companies that flourished during the 1990s and 2000s; however, they almost fell out...

Whole Foods Market and its Social Purpose

Introduction Whole Foods Market (WFM) is one of the most productive food retail companies in the United States. Its successful development was conditional upon the inclusion of social responsibility principles in business operations. However, the situation in the food market is changing rapidly, and WFM’s future progress now depends on...

Luxury Brands After Economic Crisis in 2008-2020

Introduction Luxury brands have been at the centre of interest for scholars and economists for a long time due to their specific and exceptional performance in times of economic hardships. In 2007-2011 the last severe and global financial crisis hit almost all areas of the world economy and trade. The...

Adhocracy Culture in an Information Technology Company

Introduction Company culture is an essential part of the successful functioning of the organization. It does not have a direct impact on efficiency or income, but it helps to establish a comfortable environment among the colleagues, which leads to the improvement of their results. In order to ameliorate the company...

The Different Segmentation Variables Used in Segmenting Consumer Markets

Different customers express a variety of needs, wants, resources, or generally speaking buying attitudes. Therefore, each market provides an opportunity for the manufacturers to form separate segments. This idea implies dividing the entire market into smaller units, which establishes a better possibility of more efficient product or service distribution because...

Maersk Company: Case Study

Introduction The case scenario “A. P. Moller-Maersk Group: Evaluating Strategic Talent Management Initiatives” is expounded retrospectively, throughout the company’s ideological changes since the pre-2003 era till recent times. After reading the article, it becomes clear why human resources function is crucially important and should be aligned with the strategic plan...

Davis Service Group Plc: Strategy in Action

Introduction The Davis Service Group Plc has been successfully expanding its operations in most parts of Europe through acquisition and organic growth. Consequently, it has turned out to take leadership in the textile services industry throughout the continent. The company has identified an opportunity in the Australian market for its...

Implementation Strategy in the Healthcare Sector: Implementation Stages Analysis

Implementation of specific strategies or solutions demands an effective and comprehensive approach that guarantees consideration of all issues vital for the improved outcomes. Under these conditions, the implementation strategy acquires the top priority as one of the major goals to attain success and avoid failures. For the healthcare setting, the...

Mentor’s Performance in the Context of Servant Leadership

In the course of my job practicum at the New York Methodist Hospital, my professional experience was guided by a dedicated preceptor who significantly assisted in my career development. At the beginning of this year, the world faced an exceptional challenge in the face of the COVID-19 pandemic, which directly...

Wise Exporters: Case Study

Introduction Exporting is used as a means for venturing into the international markets. There has been an increased interest for people to know the performance of the export market. The quest has caused some analysts to research more about the export market (Aaby & Slater, 1989; Bilkey, 1978; Cavusgil &...

Leadership vs. Management: The Difference and Similarities in Function, Responsibilities, and Traits

Introduction Across various business and economic spheres, the words “leader” and “manager” are often used interchangeably. While these concepts can exist in symbiosis, good managers are not always great leaders and vice versa. Understanding the fundamental differences and similarities in function, responsibilities, and personal traits can explain this contradiction and...

At-Will Employment: The 21st Century Form of Slavery

At-will employment is defined as such relationships between an employer and employee in which the latter could be dismissed without any warning or valid reason. The proponents of the at-will employment doctrine argue that it is beneficial for the worker to the same extent as for the employer since the...

Servant Leadership: Seven Distinct Characteristics

Introduction The core principle of servant leadership is based on the idea to serve other people and to focus on the well-being and growth of the leader’s followers. The preceptor who guided my job practicum experience at the New York Methodist Hospital embodied the key aspects of servant leadership. She...

Relevance of Categorical Imperatives in Business

Business ethics is an essential part of a successful company, regardless of its niche. In his article “It Seems Right in Theory but Does It Work in Practice?”, the author states that the business must be competitive and build trust to achieve its goal. To operate successfully, people should develop...

Workplace Diversity and Intercultural Communication

The research mainly focuses on intercultural communication experiences between non-native English-speaking women and native English speakers. Thus, the purpose of the study is to examine the work interaction experience of these groups in order to understand the underlying barriers of communication. The major finding is the fact that both groups...

The Case of E-Commerce Shopping

Integration paper The first week of this module has been extremely valuable for me since it has many practical applications in my professional life. This aspect will be discussed in my personal profile in the next section. The concept of electronic commerce is very relevant in today’s business world and...

Gas Guzzlers’s Demand and Fuel Price Changes

Background Hurricane Katrina and Rita Churning which knocked the Gulf of Mexico destroying oil rigs caused a substantial rise in oil prices (Zikmund and Babin 150). As a result, analysts anticipated a significant fall in the demand for gas guzzlers and high-performance vehicles such as SUVs. Nonetheless, the sale of...

Foundation of Army Leadership: Definition of Individual Leadership

The success of the army essentially depends on the extent to which fruitful army leadership is formed. A leader acts in the interests of ensuring the organization of joint, collective activities of people. Their main purpose is the most rapid and successful achievement of a common goal (Walker & Bonnot,...

Leadership Principles: Leading People and Organizations

Introduction A leader is a central figure in any organization because their actions determine the vision and motivation for work. Some of the misconceptions about leadership include the idea that one can be born a leader or that intellectual capabilities are the sole and most essential quality that one must...

Service and Product Marketing

Marketing is a core element to any business’s survival in the world. Marketing may be the key factor that determines if a business will hold on or go under. This is true especially at this time when the stiff competition has driven many businesses out of operation. People in the...

What can Managers do to Enhance Corporate Social Responsibility?

Identify a Current Problem The modern problem managers should solve in corporate social responsibility is the neglect of societies by the business organizations. Business firms are causing more harm to the people around them because they are not giving back to the communities but making them suffer from pollution and...

Exelon Corporation: Strategic Planning

Strategic Planning Process Strategic planning process focuses on purpose of existence of the firm and its objective according to company’s vision and evaluates both the internal and external environment of the organization and make strategies and amendments as necessary. It provides competitive edge and predicts profitable openings about future. Strategic...

Corporate Social Responsibility: Profit for Companies

Introduction Currently, global companies make a significant impact on all aspects of life: economic, social, environmental, and even political, at times. Be it an energy company, or a fashion retail company – regardless of their field, the companies contribute in different ways to the society not only by their end-product...

Packaging as Part of the Sales and Marketing Function

Introduction One of the key functions of a food package is to present the food product contained therein in a manner that preserves and protects the food. However, with regard to the sales and marketing function of food products, the fundamental role of a food package is to serve as...

Plan on Improving Employees Morale

There are no successful teams that have never been in a difficult situation. Sooner or later, they will have to face challenging goals and prospects or a lack of resources and funding. In that case, employees will be baffled, upset, and nervous. Lack of motivation among staff leads to reduced...

Business Process Management With Sap Erp

Introduction The enterprise resource planning (ERP) is integrated software used to manage and coordinate various departments across the company. It is therefore used to efficiently centralize and combine the activities and operations from different departments. Basically, the ERP software enables information sharing between different departments; thus enhancing a smooth flow...

Empowering Service Industry Employees: Pros & Cons

With the development of management employee empowerment has become a popular topic nowadays. It does not mean just passing the part of responsibilities to workers it is the improvement of their skills too. Employee empowerment may be defined as the possibility of workers making their own decisions that are very...

Amazon Supply Chain Integration Analysis

Amazon is one of the most successful companies in the modern world, and its history is an exciting one. Initially, it was a single book store opened by Jeff Bezos. However, the business soon turned into a reputable corporation that provided its services to customers from all over the world....

Sexual Harassment Problem Analysis

Nowadays, sexual harassment is a burning issue, and it is largely discussed in society. As far as I understand it, sexual harassment is a type of inappropriate behavior in society, when a person gives someone hints with a sexual overtone or expresses their sexual desires explicitly. Gutek (2015) defines sexual...

McGraw Hill Publisher: The International Marketing Analysis

Executive Summary McGraw Hill Publisher is one of the oldest publishing companies and has served many students world wide. This company has invested heavily in educational publishing and controls a significant world market share. The company has managed to capture local markets and ensure it has firm grounds on which...

Leadership and Management: Differences and Similarities

Introduction Management and leadership are two closely related disciplines. These disciplines complete each other since there are instances when a manager has to show leadership qualities. Similarly, managerial skills are required of a leader. Despite the close correlation between the two disciplines, there are key disparities between the two disciplines...

BlackRock, Inc.: Company Stakeholder Responsibility

Introduction The performance of organizations exerts influences on local communities, customers, employees, investors, suppliers, public authorities, social agencies, and other stakeholders. Therefore, despite today’s toughening economic conditions, complex business environment, and orientation towards profit-making, corporations bear responsibility to all ranks of stakeholders. While defining its strategic priorities and planning business...

The Nature of Leadership

Leadership is an interesting subject that excites so many people. When the term is mentioned, images of powerful individuals who head top Corporations in the world and army officials who have commanded victories in various big wars and politicians who shape nations come into our mind. We also think of...

Elemica as the Main Quotation of Chemical Products and Competition

The Main Goal of the Company Elemica main aim is to impact growth in the entire chemical industry in terms of the supply chain management and connectivity in terms of procedures and operations. It achieves this by providing web based orders hence chemical companies are able to purchase and sell...

Music and Movie Industry Analysis

In the music and movie industry of the United States, the exploration of productivity exhibits significant fluctuations because it has increased and declined over time. Specifically, revenues from the music and movie industry increased exponentially from $2 billion in 1973 to $14.6 billion in 2000, and they dropped to $6.7...

EBay: Business Model and Planning

Introduction eBay is an e-commerce company that was re-launched in 1997 and turned out to be the largest and most popular interpersonal e-commerce company. The company went public in 1998 and its ensuing spectacular increase in its stock prices turned its top three managers into overnight billionaires. The company has...

Boeing: Corporate Management Planning

Introduction Sound management is crucial to the good performance and survival of all corporate entities of any size. It is even more important especially for companies that operate on a global scale (McDaniel & Gitman, 2008, p. 215). Management entails among other perspectives the coordination and allocation of the resources...

Part-Time Benefits: How It Works in Starbucks

Introduction Starbucks is a conglomeration of firms that specialize in the production of hot and cold beverages and a variety of snacks. It faces stiff competition from both fast-food restaurants and drinks companies like McDonald’s’ and PepsiCo respectively (Burks 20). Starbucks offers part-time benefits to its employees despite the reluctance...

Loyalty Programs by Mimouni-Chaaban and Volle

“Perceived Benefits of loyalty programs: Scale development and implications for relational strategies,” by Aîda Mimouni-Chaaban and Pierre Volle is an informative article which provides information concerning the perceived benefits regarding loyalty programs. The article offers discussions regarding managerial and theoretical implications of the perceived benefits in relation to marketing strategies....

Revenue Sources for Hope for New Life Ministries

Funding for Hope for New Life Funding for non-profit church ministries has remained a challenging concern for most church ministries. The Hope for New Life ministries has come a long way in their course for improved finance status of the ministry (New Hope Ministries, 2003). Although the ministry has made...

Leader Role in the Organizational Culture and Change

Introduction Corporate culture is defined as the collective behavior of individuals, who are part of a corporate organization, and the interpretations that the individuals attached to their behavior and actions (Alvesson, 2012). Organizational culture provides a platform on which employers and employees share mental assumptions and determine the right conduct...

Business Ethics Concerns at an I-Factory

Goree (2007, p. 132) notes: “ethics refers to the morality of human conduct that can be evaluated in terms of either being good or bad, so if related in a business situation it will mean corporate ethics, which combines both applied and professional attributes that examines principles and moral problems...

Reflection Upon the Leadership Situation

Inasmuch as leadership is concerned, different people adapt to different approaches of leadership styles. Furthermore, different organizations require or rather adapt to certain leadership styles, which can best address or meet their needs and make them achieve their objectives. There exist various theories by various researchers that best explain the...

Lulu.com as a Management Information System

Summary Lulu.com, founded by Bob Young in 2002 in Triangle Research Park in North Carolina, is a very significant name in the Print on Demand industry (POD). The founder of Lulu.com wanted to expand the name of the company to make it something beyond a Print on Demand Company. He...

International Business. Li & Fung Company’s Supply Chain

Analyzing the relationship between the international supply chain and the seven principles of supply chain management advocated by Li & Fug, it can be stated that the principles are mainly concerned with optimizing the suppliers’ part. The focus on the customers as one of the factors (Czinkota, Ronkainen and Moffett...

Decisions of BP in 2010 Deepwater Horizon Oil Spill

Introduction Good management is vital in any organization if it is to realize its set objectives. An ideal management system is characterized by good planning, organization, directing, staffing and controlling. If there is a failure in any of these components, an organization is bound to fail. This paper seeks to...

Effective Communication in Business Administration

Introduction Communication in business has curved its own niche as an important tool used to drive the activities of a business. It is used to sell a product, publicize a business entity and pass information to both the internal and external elements of the business, among other uses. This report...

Work Structure Trade Shadow

Introduction LRH Products is planning to attend a major trade show event in Sacramento, CA. For attending this project, plan should be prepared. The project includes activities like updating the trade show display; re-stock the collaterals, giving new orders for the collaterals, transportation of the trade show materials, setting up...

Leadership in Organizational Knowledge Creation

The article by Krogh, Nonaka, and Rechsteiner (2012) presents the idea of organizational knowledge creation through the process of integration of knowledge assets. The authors first present a literature review on knowledge creation within organizations and then put forth the viewpoint that most of the researches have done in the...

Motivational Pros and Cons of Teams in Organization

Introduction Both group and individual motivation are concepts used by organizations to explain social dynamisms in an organization. In either case, motivation is the driving force that directs and maintains behavior on a particular path that its purposefully intended to draw specific results desired by the individual or the organization....

Information of Walt Disney Animation Studios

The film production company “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment...

Trader Joe’s Employees’ Emotions, Attitudes and Job Satisfaction

Introduction A business where there is a constant interaction between the customers and employees, the performance of the employees greatly influences a company’s general performance (Hoffman, & Bateson, 2010). Employee’s attitude towards their work influences how they perform. For example, the management should put more effort into ensuring that the...

Shinetsu Chemical Company: Organizational Culture

Introduction Organizational culture defines an institution, whether based on profit, the kind of products and /or services offered, their arrangement, goals, and employee behavior which sum up to create a feeling of culture in the organization. Most organizations in the world have different cultures, and this mostly depends on their...

Web Development Company: Organizational Processes

The organization which will be described in the context of this paper is a web development company. The services and the products typically provided by the company usually revolve around developing designing websites for customers and providing hosting and publishing services. The company consists of 3 office rooms in which...

Labor Turnover: Reasons and Strategies for Reduction

Introduction One of the major problems that have rocked organizations’ human resource departments is managing labor turnover. The rate of staff turnover in organizations continues increasing. Overcoming staff turnover within organizations helps in enhancing employee retention, improving labor recruitment and reducing organization’s cost. It also improves employee morale and nurtures...

Ethical Awareness. Detailed Analysis of the Ethics

In the report by Blessing (2010), there is a detailed analysis of the ethics that should be possessed by the employees at the work place. The article outlines the different means and mechanisms by which the ethics can be imparted into the employees to ensure a peaceful and harmonious co-existence...

The Minute Manager Builds High-Performance Team

Introduction Modern literature is presented by a variety of books and magazines, which cover different topics connected with the business, technology, or science. These books are very interesting for both, from the point of view of the way of presentation and information covered. They contain a lot of issues and...

Intermodal Transportation in the US and the EU

Introduction Transportation services contribute immensely to the economies of both the European Union and the United States of America. Other sectors of the economy such as the service and manufacturing industry rely heavily on the efficiency of the transport network in realizing their optimal value to the economy. The competitiveness...

Correlation Between Negotiation and Conflict Resolution

Conflict resolution is a way of solving indifference. The process of resolving conflicts involves processes such as negotiating on the conflict, mediation between the two parties in dispute, and diplomacy. For conflict resolution to be successful there must be clear communication between the two parties. Solving the problem is also...

Sexual Harassment in Workplace Consequences

Sexual harassment has negative effects on organizations as well as individuals especially the victims. For this reason, effective manager fulfills their legal responsibility and ethical obligation in the protection of employees from hostile working environments. Sexual harassment is a threat to organizations and individuals because, it entails power, as individuals...

Coca-Cola Company Analysis and Success Story

Introduction Coco-cola in the current age has been synonymous with soft drinks, and they provide much enjoyment and freshness for people during leisure hours. The various enchanted experiences by the individuals had made the drink a universal brand among the soft drink industry. The coca-cola belongs to an iconic category,...

Leadership and Role Management in Organization

Introduction Managers are the custodians of every organization and are responsible for the management of the organization’s affairs. This includes the responsibility of planning, organizing, staffing, leading, and also controlling the affairs of the organization. The leadership of the organizations, therefore, calls for the recruitment of effective managers who are...

Strategy Application in Marketing With Human Resources

Organization Description Riordan manufacturing Inc is a successful company that was established in 1991. It has expanded its operations from a research and development company to a plastic manufacturing company. The company prides itself on having a large customer base and manufacturing plants in China, San Jose, Georgia and Michigan...

Whittington’s Classical and Evolutionary Approaches Towards Business Analysis

Theoretic Basis Even though the strategic approaches towards business development presuppose the definite and clear realization of further development processes. This notion is confirmed in numerous research resources, however, the actual situation is far from forecasting in detail the events that may come. A professional business leader needs to know...

Factors That Affect Variation in Supply Chain Networks

The world today is very dependent on a value adding, effective and reliable supply chain. In order to gain a competitive advantage in the supply chain, a country needs to match the aspect which add value to the supply chain with a unique advantage offered by its infrastructure and ease...

EBay: Tetrad of Media Effect

Abstract E-bay is an online shopping market where both shoppers and sellers can interact through the internet and does not have to involve physical contact. It has afforded the world a place where they can buy their goods and products without necessary having to meet each other; it has incorporated...

Functional Role of HR as it Relates to Ethics

Introduction Human resource managers play a vital role in every organization in ensuring that all staffs observe ethical conduct in their operations. The success of ethical management in any organization does not depend on establishment of programs that aims at instilling ethics on all staffs. Instead, it depends on the...

Strategies of the Organization Change

Introduction This paper focuses on the various strategies of organizational change based on the leaders’ pet peeves. It has researched articles from various authors. One such author is Kowaski, Robin M. in his book, “Complaining, Teasing and other Annoying Behaviors”. The paper has gone further to provide recommendations on how...

Work Breakdown Structure Definition

Introduction The success of any business enterprise whether it is a small scale, medium or large enterprise depends on how well its management department works. According to Lonergan (2010), project management is the process by which the management department of an organization plans, organizes, and manages resources of the organization...

Corporate Governance: Tyco International and Apple Inc.

“Ethical Leadership” – The Case of Tyco Sacrificing ethics in the name of profits can be seen as one of the main dilemmas of corporate governance, in which the major scandals had a profound role. It is suggested that good ethics are good business (Hartman, 2005, p. 185), while it...

Personal and Organizational Ethics

Personal values, personal mission statement, and personal code Business ethics or corporate ethics is sometimes referred to as a form of professional ethics or applied ethics examining moral ethics or problems in a business environment (Velasquez, 2006). Business ethics should apply to all businesses activities, thus ethics must be associated...

Mercury Shoes Company’s New Opportunity in China

Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market. It is...

International Marketing Management: Advertisement Strategies and Global Market

Introduction Advertisers in the world or global market encounter limitations which include media and products that are unique as well as the language, legal limitations that are also unique in every market. All these limitations are supposed to be considered at the time the advertisers are designing a promotional mix....

Creative Management of Bill Gates and Michael Porter: Innovations

Creativity is a term that is used to refer to the general act of generating fresh ideas. Management of creativity implies that the ideas are managed to such an extent that they are put into application in a certain specific context and that they are able to bear fruit. The...

Walmart Company’s Supply Chain Management

Introduction Supply chain management is one of the most difficult tasks for organizations dealing with many different kinds of goods supplied by different vendors who are both internal as well as external and who has many outlets. The problem becomes more complicated especially if the organization has one of the...

The Corporate Culture of the Trader Joe’s

Introduction Corporate culture entails the behavior, ethical, and social standards of any business or organization. The standards are founded on the organization’s precedence, ideas, and most importantly the attitude of the members (Singh, 2004). For a business like Trader Joe’s, it would be difficult to change the existing culture since...

Hilton London Paddington Hotel: External Influences

Introduction External influences are those factors that affect business and the business has no control over these factors. Many external influences do exist. These influences can be economic, legal, environmental or technological. This paper is going to look at these four categories of influences in relation to the hotel industry....

Management Skills Research Papers: The Process of Researching

Introduction Management skills research papers are generally regarded from the perspective of the strict structure requirements and the thorough preliminary background researches. Considering the necessity to provide detailed information on the matters of the required managerial skills in the context of the corporate culture and the values of the marketing...

Brand Repositioning: Term Definition

This paper discusses the topic of brand repositioning in a car industry. The methods through which a brand can be repositioned have been discussed which will be decided according to the desires and preferences of the customer. Brand repositioning can be defined in two different ways. They are as under:...

Product Launch Plan Analysis

Target is a key factor to consider when setting up the strategy for the entry of products in the market. New products in the market have some forces that make them remain in the market but do not automatically qualify them to dominate the market. There are specific requirements that...

Pfizer Company: Case Study

Pfizer was already a dominant global pharmaceutical company in 2002, operating revenues amounting to $30 billion in approximation. The company was already running the largest R&D budget in the industry, amounting to $4.4 billion in 2000. The company was a leader in marketing and well known for its “massive sales...

Business, Ethics, Responsibility and Sustainability

Introduction There are a number of issues that a businessman can be preoccupied with. A person who is planning to start his/her own business should be aware about the incalculable aspects of the business world, the rules according to which this world works, and the ways to improve his/her life...

Sea Shore Hospital’s Marketing Strategy

Name, Location and Nature The name of the newly commenced business is “Sea Shore” hospital. The product was selected on the basis of the increased trend and better serving opportunity in the market. The location of the company is in the urban areas and in the software area. As a...

The Hard Rock Rockfest: Baseline and Crash Schedule

The Critical Path On baseline durations, this project will take 31 weeks to complete. Taking November 8, 2010, as the start date and assuming the default of four weeks each month (instead of the reality that is 13 weeks per quarter), the baseline ending date would be the week of...

Understanding Management Accounting Practices

Introduction The framework which was developed by Burns and Scapens in 2000 sought to explore the dimension with which management accounting change could be understood by studying of the rules and routines that shaped organizational activity. This framework was termed the OIE (Old Institutional Economics). The framework originated from the...

Ethical Leadership in the Organizations

Introduction In modern times Ethical Leadership is becoming one of the very important aspects of a company. The managers provide a very important angle in this aspect of the moral framework of a company and shaping the collective character of the organization. Organizational characteristics are defined by ethical leadership. The...

Quality Management Systems: ISO 9001 and Six Sigma

ISO 9001:2000 vs. Six Sigma Originally, there are numerous examples and requirements, included in ISO 9001:2000. These criteria require any company to address the effectiveness of its quality management system. Further requirements specify the need for continual improvements to the quality management system – not just sporadic quality campaigns. The...

Organization’s Compensation System: Goals and Factors Influencing Compensation Practices

Introduction In most organizations the management compensates their employees so as to motivate them and hence increase the organizations level of production or to develop high performance. The research paper discusses the goals of an organization’s compensation system and the various factors that influence a company’s competitive strategies and compensation...

Internet and the Radio Industry: Strategic Management

The Internet has revolutionized the way business is done all over the world. This is because it has enabled better and faster communication. The world has been reduced into a global village where a larger population can be reached in a very short period. Furthermore, the advent of Instant messaging,...

Whole Foods Market: Company Analysis

Introduction Whole Foods Market is a Texas based supermarket chain which deals in the supply and distribution of organic and natural food products ranging from bakery products, coffee and tea, groceries, meat and poultry products as well as sea food products. Since it was founded in 1980, the company has...

Ethical & Organizational Climate at My Workplace

Introduction The paper shall look at the ethical climate within my current organization. Ethical climate has taken center stage in the corporate arena because it can be a source of competitive advantage, it makes the workplace environment more conducive for employees and the law requires that companies abide by certain...

Strategic Management: Definition and Value for Managers

Introduction Strategic management can be defined as either an art or science of business management strategy that helps to formulates, implement, and evaluate some specific decisions that prove very critical in reaching the organizational objectives (David, 2007). This definition, therefore, means that strategic management is a type of management inclined...

Southwest Airlines Company: Innovation and Marketing

Introduction Success in innovations only comes about as a result of keen examining of the needs of the consumer and coming up with a product that matches these needs in order to win a competitive advantage on the market (Midgley, 1977: 11). The Southwest Airlines Company is one of the...

Organizational Design in the Hotels

Hotel Organization Structures In a limited-service hotel, the front desk department includes reservations, the front office, housekeeping, and telephone or PBX (Organizational Structure, pg 4). All the departments that exist operate under the general manager to achieve their responsibilities as part of the management of the business. In this type...

Job Analysis, Descriptions and Specifications

The greatest objective of any company department is to have its workers working at their optimal levels and working on their respective right tasks properly. This can only be guaranteed to an appreciable level when there is a comprehensive detailed job description for all the employees. Job descriptions serve the...

Classic Airlines and Marketing

Introduction According to Belobaba (1999, p.14) a look at the airline industry shows that Classic airlines is the world’s fifth largest airline. It has been facing some problems because of the tough market conditions in the airline industry (Golbe, 1986, p.3). Marketing The company has a fleet of more than...

Lesson and Recommendations After British Airways Strike

Introduction Profitability is possible if the management protects the Company’s brand image while maintaining a good relationship with the workers. British Airways suffered major losses from the wild cat strike due to poor leadership that embittered the workers. Their loyalty and service to the BA were down-graded and treated unfairly...

Business Communication Trends in Organizations

The major goal of any form of business communication is to attain the various goals of any organization. The parties involved in business communications are both internal and external; with the external parties being referred to as external audiences and the internal parties being referred to as internal audiences. Internal...

Decline in General Motors of 2007

Introduction The year 2007 to the present time has been a bad business period for most companies. In motor industry, General Motors have had a bad experience in most of their markets. The period, 2007 to the present time have seen General Motor sales decline consistently. General Motors internal production...

Coffee Firm: Environmental and Social Issues

Introduction Environmental and social issues have become a major business challenge. Since there is interdependency between business and environment, it’s important that care is taken to determine the effect of the relationship. Business depends on the environment, i.e., drawing a large number of natural resources but putting back nothing. Some...

Level 5 Manufacturing: Pros and Cons of the Mode

Level 5 manufacturing entails the assembly of a desktop PC assembly, floppy disc, and fan. This mode has many disadvantages and disadvantages that are discussed here. First of all, the motherboard and chassis are built separately by contract manufacturers outside the United States. The chassis and motherboard are then separately...

Club IT: Modern Club Specifics

Introduction Any modern club, even without the consideration of specific services and specialized directions in club’s operations, represents a complex system of functional links. The congruence in the work of such links can be seen as directly related to the success of such venue’s existence. In that regard, gaining a...

Sea Shepherd: A Non-Profit Organization

Abstract Public Relations is one of the most important functions in an organization as it provides a link between the company and the outsiders. Indeed, the mode and effectiveness of communication by the company to the external stakeholders may have significant impact on the image of the company either positively...

Human Resource Management: Employee Performance Report

Vice President Marketing Zenon Marketing Subject: Employee Performance Report Sir, Please find attached the detailed report regarding the concerns related to one of our staff, Bill Smith. His performance and behavior have been recorded for the past seven months since he was employed. The concerns of the department make it...

Dole, Chiquita and Del Monte: Corporate Statements

Introduction The banana plant is considered to be the largest herb in the world and it belongs to a family of plants called lily plants. The plant matures in a period of nine months and after that it’s able to produce fruits all year round. The fruit was introduced on...

How Tesco a Leading Food Retailer Globally

Introduction An organization is a unit with a set ideologies and practices that are geared towards producing practical results. These sets of ideologies and practices work through strategies that are aimed at helping the organization to achieve its visions and missions. Organizational performance is the measure of the successes and...

Evaluating the Performance of a Job

Introduction To perform is a term used to refer to an act of carrying out a duty or procedure while to evaluate is a term used in reference to gauge how the duty or procedure was carried out. In essence, the performance precedes the evaluation. Most jobs have an evaluation...

EBay on Communication and Media

Introduction E-Bay refers to a method of online auction and shopping where businesses and individuals can sell and buy goods from a website. This idea was first discovered in America by French-born Iranians in the early nineties. In the modern world of technology, e bay has contributed to the largest...

Karl-Erik Sveiby: KM Today and Tomorrow

Karl-Erik Sveiby is world-renowned as he is one of the founding fathers of Knowledge Management. With over 20 years of experience, he is credited with the development of most of the concepts associated with knowledge management today. According to Liebowitz, Knowledge Management (KM) is the systematic and explicit application of...

Effective Management Skills Lecture Reflection

Prior Knowledge and Learning Effective management is associated with the power to influence and persuade others to work towards common organizational goals in order to achieve the desired objectives through their input (Islam and Ismail, 2008). The art of influencing others to behave in ways that will be mutually beneficial...

Ford Motor Company’s Strategic Leadership

Ford had been experiencing losses for a long time, and this made it look for a CEO outside the industry. In the 1990s, leadership training programs were developed to strengthen the build-up of human capital. These were Ford Business Associates, Capstone, Experienced Leader Challenge, and the New Business Leader. These...

Marketing Research in Pricing Strategy

In the marketing field, marketing mix plays an important role. One of the four components of the marketing mix or 4Ps is the ‘price’ of the product. A change in price component may lead to a change in the other three components like product, place, and promotion. While developing a...

Changes as an Inevitable Part of Our Personal and Corporate Lives

Introduction Change is a way of life and forms an inevitable part of our personal and corporate lives. It is indeed almost impossible to live, or work, without some kind of change, either in ourselves, others, or the environment in which we work and live. However, it is seen that...

Value Chain Management: Inventory Management

Introduction Today, business operations have become too complex. Everyday there are new changes in methods of operation and management. The interrelationship between competition, consumers and convergence in business has resulted to great challenges in business management across the world. The level of sensitivity of the economy to external environment together...

Markstrat Simulation of Strategic Marketing

The simulation was a group activity and each of the team members was given their specific roles to play. The key roles that were related to the simulation were as follows: (1) team leader, (2) marketing coordinator, (3) R&D coordinator, (4) budget controller, and (5) inventory management. The simulation aimed...

The Strategy That Wouldn’t Travel

The Issue The critical issue facing Jimenez in trying to transport the solution which worked at the Wichita site to the Lubbock site is that the Lubbock plant is missing the charismatic leadership of a veteran like David Keller. Keller is an exceptional leader who is quick to seize an...

Southwest Airlines’ and Semco’s Organisational Structures

This paper will deal with issues related to organisational structures using examples of two companies Southwest Airlines and Semco to identify what makes these companies different in their structure and how it contributes to their effectiveness and better performance. Southwest Airlines Southwest Airlines was established as a low cost airline...

Flexibility in the Interaction, Behavior, and Personality of the Leaders

Outline This is an essay on leadership focusing on the flexibility quality of the leaders. Whether the leaders can change their behavior, way of interaction, and their personality, are explained in this essay. The leaders have to deal with different situations. So they are supposed to be flexible enough to...

Woolworths, Australia: Organizational Change Management

Introduction Change is a human enterprise, the how and why of things consists of change in general. Change management is the set of procedures that are useful in the implementation of the valuable resources like the people, team and the organization to reap the fruits of success. The change process...

Total Quality Management: Impact of Globalization on Quality

Introduction TQM is the implementation of very comprehensive management techniques with very organized and structured approach to constantly improve the quality of products from continuous feedback from customers. Impact of Globalization on Quality There are several ways to ensure that information technology (IT) has been implemented into a business process...

Marketing Segmentation and Positioning Report

Introduction Marketing communication strategies within various companies are generally regarded as the key of marketing success and communication with the target audience. The project proposal is aimed at analyzing the two companies with various specifications and approaches towards marketing positioning, nevertheless, they use similar principles of marketing communication. Proposal The...

Entrepreneurship Culture and Entrepreneurship Climate Analysis

Introduction Entrepreneurship climate largely determines how an organization is revitalized from time to time. New ideas need to be incorporated to the management of companies and organizations because the world is very dynamic. Entrepreneurship refers to the ability to organize, undertake and manage ventures that are productive by taking risks...

Pearl Oriental Innovations Ltd.: Marketing Plan

Terms of Reference The objective of the plan is to maximize the potential of current services on offer and to indicate the potential of the firm given its current budget constraints. Executive Summary The report realizes that Pearl Oriental Innovations Limited is faced with tough competition and tougher economic times...

McDonald Corporation: Company Marketing Strategy

Terms of reference McDonald’s has started its journey in 1940 and they formed the McDonald Corporation in 1955 in California, USA with tremendous customers and worldwide goodwill (McDonald Corporation, 3). This paper has focused on Strategic Marketing Plan for McDonald Corporation’s brand the Burger King Corporation. Amongst scores of product...

Resolving Business Conflicts: Negotiation Strategies

Introduction Negotiation is bargain or discussion about particular deal or issue to be resolved. Two or more parties are involved in negotiations. It’s an exchange of series of ideas and offers between two (or more) people or groups (Kumar, 2005). Different types of negotiation strategies are employed for different problems...

Why You Need to Conduct Marketing Research?

Introduction The ground truth is that the success of any business by and large depends on market research (Greenstreet, 2006). First and foremost, it is critical to understand marketing so as to be able to appreciate why market research is crucial for viability of any business. Market can be said...

The Sales Training Program: Key Advantages

We must look at STP’s history in our company and assess the effects it has had on it. STP has had many positive effects, both psychological and financial. Our aim is to demonstrate that by cutting out the STP it will harm our company financially and psychologically. Facts show that...

Staffing and Organizational Success of Company

Introduction Organizational success is depending on acquisition and retention of talented human resources for specific position. In 21st century, the job markets are growing with competitive rates and availability of skilled recruiters are being large and selective, as the organization has to build up long term effects with them, like...

Path-Goal Theory of Leadership

This theory can best be used to describe my approach to leadership. When working with a team, a leader who has adopted this theory provides support to the members so that they can follow the prescribed direction towards achieving the set targets. This theory was developed in1971 by Robert House....

BackYard BBQ: Strategic Analysis of Survey Findings

Introduction: Objectives and Methodology Given the saturated nature of the fast food market in Australia, client Backyard BBQ were keen on identifying marketing opportunities that might be gleaned from consumer research. This study was therefore conducted chiefly to validate the views of Back Yard management about the trend toward healthy...

Supply Chain Management and Partnership

Introduction Product comes through long way from its final stage of production to the customer, and this way is usually called supply chain. Managing this supply chain, people not just take product and put it into the markets, but a complicated decisions and considerations should take place before the product...