11670 samples of this type
A lot of discussions have been put forward concerning whether business corporations have a mandate for social responsibility or not. It is however agreeable that no business thrives in isolation. Businesses require the market and employees, thus any organization must have some interaction with the surrounding community. The term corporate...
Introduction Job analysis is one of the most important functions of a human resource manager. Performance appraisal, job design, personnel selection, employee training, and career development and planning are among the many activities that depend upon the information gathered in the job analysis. The process of systematically collecting information about...
Introduction In 1985, the chief executive officer (CEO) of Merck established a new committee aimed at analyzing and reviewing personnel practices and policies. The case reveals that the biggest challenge affecting this pharmaceutical company was the best way to reward and identify exceptional and talented workers. The absence of an...
Abstract Human resource management/human resource (HRM/HR) refers to the practice of managing people in an organization in order to facilitate the achievement of an organization’s mission and reinforce its corporate culture. It can be implemented from either an administrative or strategic perspective. Administrative HR focuses primarily on daily processes and...
Introduction In the movie Moneyball, the main story is focused on Billy Beane, a General Manager (GM) of the team Oakland Athletics and his attempt to rebuild the team after a number of unsuccessful games in order to prepare it for the 2002 season (Miller, 2011). During the course of...
Tesco Tesco has rated the third-biggest grocery store in the world (based on revenue collection); coming second to Wal-Mart and Carrefour (Corporate Watch UK 2004). However, with regards to profitability, the company only comes second to Wal-Mart when it is compared to companies dealing in its line of business (Corporate...
Introduction Digital marketing has become a mainstay of the modern business environment. The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies. As a result, it has become strongly associated with more efficient strategies, optimised resource allocation, increased...
Introduction The productivity of a company is dependent on its ability to proactively organise its human resource management strategy. As a matter of fact, labour is a vital factor of production that quantifies the performance, output, and goal achievement with optimal use of available inputs. The Barclays Bank in Stanford...
Integrated cost leadership/differentiation strategy is Woolworths’ competitive advantage. It is also connected with Woolworths’ pricing strategy and customer demographics. Keep reading to learn more. Integrated Cost Leadership/Differentiation Woolworths has adopted various business-level strategies and integrated them to drive its operations in the highly competitive Australian retail sector. This approach is...
Executive Summary The purpose of this management report will be to focus on the business strategy of a particular industry. The industry will be identified and discussed in the introductory part of the report and the various firms that operate within the industry will be identified. An analysis of the...
Introductions Soft drinks are a major and booming industry in the USA and the world. Customers prefer their drinks and refreshments to possess a flavor of some sort, finding regular water to be too bland, at times. Giants like Coca-Cola, Pepsi, Fanta, Sprite, and others make great sales every day,...
Introduction Background of Study The key objective of this research paper is to analyze the role of leadership in a complex and global hospitality industry. In order to do so, this paper selects Marriott Hotel International in order to discuss the affect of leadership on this global organization. Marriott International...
Walt Disney Parks and Resorts — Overview Walt Disney Parks and Resorts is one significant segment of the Walt Disney Company that aims at providing the best leisure opportunities for the family vacation. It was founded in 1971, and since that time became the symbol of the family-oriented entertainment. Currently,...
Introduction When planning to launch a new product, companies should conduct a detailed analysis of the target audience, potential distribution options, advertising and promotion strategies, and other important factors. Such evaluations are necessary for a firm’s product to benefit the intended audience and bring profit. This paper offers SWOT, environmental,...
Introduction The primary keywords used in the search about the company were “Starbucks,” “Starbucks coffee,” and “Starbucks website.” The company’s official website was the first result in searches conducted with the selected keywords. Several other sites appeared in the search results, including Wikipedia, the official Starbucks Reserve website that offers...
Control of Organizational Behavioral The control of behavior in the organization is valuable by providing an understanding of the results of implementing any changes or innovations. Wheelen et al. (2018) define this procedure as “specifying how something is to be done through policies, rules, standard operating procedures, and orders from...
Small Change Situation Organizations often resort to transformational change when trying to rethink their place in the marketplace. The adoption of innovative business models may potentially trigger a period of transformation inside an organization (Hagemann, 2022; Perkin & Abraham, 2021). In 1997, Steve Jobs reduced the production of computers from...
Introduction The OSHA is the Occupational Safety and Health Act of 1970, which Congress created to ensure that workers maintain safe working conditions. OSHA is part of the US Department of Labor and covers most private and public sector employers. OSHA alliances establish a system of safety and work environment...
Reflection in a Professional Setting Reflection in a professional setting is an essential skill to build and maintain if you want to succeed and progress in many aspects of life. Reflection is taking the time to pause and think deeply and objectively about our experiences, actions, and beliefs to gain...
Introduction In his article “The Nature of the Firm,” economist Ronald Coase (1937) explores why firms exist instead of producing everything through market exchange. Coase argues that the main reason for the existence of firms is the transaction cost of using the market. He explains that firms exist because it...
Introduction Public safety leadership position requires an establishment of a solid personal philosophy that would affect the approaches applied to the process of organization of labor and general leading. Personal leadership philosophy defines the core principles of the leader that they incorporate into the overall productivity of the organization in...
Introduction Modern HR managers believe that their work was successful if competitors began to poach employees from their company. It means that they managed to develop the skills of their employees to the extent that it is noticeable to others, including competitors. Strategic HR management is based on market knowledge...
Introduction Nokia is one of the world’s largest corporations as a worldwide technology and telecommunications firm. Nokia Corporation’s mill operation was established in 1865 (Bhalodiya & Sagotia, 2018). Nokia’s corporate culture is built on a foundation of respect, accomplishment, renewal, and taking on new challenges. A company’s growth and market...
Almost every company relies on communication in some form or another to function efficiently. Effective communication is a critical aspect of any business or organization (Li et al., 2018). An increase in production time and a fall in profit might be expected when efficient communication is lacking. Sharing thoughts, information,...
Introduction ASOS is a fashion retailer established in 2000 and has headquarters in London. ASOS is an acronym that stands for AsScreenOnScreen and is registered with London Stock Exchange as ASOS PLC. It is an online store with over 85,000 products, available in ten languages through a mobile phone application...
Introduction For many years, communities have feigned the existence of numerous items that have been brought to life as sentient creatures. Robots were mythologized in classical antiquity, while Asian and Egyptian builders created automatons. Classical thinkers were among the first to attempt to describe the human mind as a sign...
Executive Summary This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement. This Consulting Report is addressed to the CEO of Emirates Airlines and reflects the client’s needs to find the best marketing solutions. The report contains an introduction that describes the...
Amazon is one of the most influential tech giants on the planet, and its market capitalization is similar to that of Microsoft and Google. It is possible to state that Amazon is arguably the most successful startup of the current era, and it has managed to replace Walmart as the...
Introduction Amazon Incorporated is an American multinational corporation that offers services in several areas, including artificial intelligence, e-commerce, cloud computing, and digital streaming. It is among the best information technology companies in the United States, and among the largest Fortune 500 service companies in terms of market capitalization. The company...
Introduction Communication is a very essential tool for the success of all business types. Success in this perspective can be identified by the achievements of the business which depend on the relationship between the management and the employees. It is also important to maintain high-quality relations with customers for the...
Introduction The two selected supermarkets are Woolworths and Coles, which are two of the largest retail chains in the market. The latter can be considered a local supermarket due to the fact that it is headquartered in Melbourne. On the other hand, Woolworths is a multinational chain that is originally...
Executive Summary Nike is a large company and a famous sports and fitness brand that is loved by customers from all over the globe. Digital communication is crucial to Nike to stay ahead of its competitors, increase brand awareness, and draw new customers into stores. Hence, the purpose of the...
Operation of any business, especially a multinational one, requires thorough planning and strategizing. Policies picked by the company for any local market depend highly on different factors, and consideration of them all is vital for the successful outcome. In the framework of this paper, Heineken’s business strategy on multiple levels...
Introduction The main goal of any company is to obtain a consistently high return on invested capital. For investment profitability to be higher than that of competitors, the competitive advantage over them must be stable; in other words, the quality of goods and services provided to consumers must be higher....
Introduction Travis Kalanick is a founder and CEO of Uber, which is considered one of the most successful startups in the recent times. Many have criticized his leadership style, as a lot of employees have left the company due to the internal climate. Kalanick can be described as the transactional...
Introduction The external environment is a key input in any organization. Several external forces impact the organization’s behavior. There are two categories of environments that affect an organization’s behavior; these are the general environment and the task environment (Cummings & Worley, 2008). The general environment consists of external forces such...
Introduction Globalisation has made cross-border investing more attractive and profitable but just as risky. The extent of this risk is highly dependent on the quality of corporate governance in the country where an international investor intends to do business. Corporate governance is defined as the organisational structure in the modern...
Introduction Operations management (OM) is defined as the design, operation, and improvement of the systems that create and deliver the firm’s primary products. Operations Management is concerned with the management of entire system that produces or delivers a product. Operations Management includes certain decision making that has three aspects to...
Introduction Airline industry is one of the profitable industries today and in future. Ryanair is a UK-based company followed the structure of successful Sourthwest Airlines located in the USA. An industry with this kind of rapid change presents several challenges for companies like Ryanair, namely production costs, and monopolies. Production...
Executive Summary This paper aims to evaluate the validity of leveraging competencies of leadership and management in an attempt to achieve competitive advantage. The definition of management implies the need to create tasks for employees and control their implementation, mainly supervising the personnel. Although various authors examined in this paper...
Executive Summary Mahindra is an Indian multinational corporation that manufactures automobiles and farm equipment. This company has established subsidiaries in China and the United States as a tactic to reach overseas markets. Mahindra leverages technology development in these foreign nations to manufacture its vehicles and tractors and sell them to...
Introduction In the contemporary economic and social environments, building a strong and sustainable corporation along with keeping it continuously growing is a challenging task. Enough, the vast variety of external factors as well as the significant efforts from the firm itself contribute to the success of the company. It is...
Introduction The aim of this strategic plan of Proctor & Gamble is to analyze the strategic corporate development history, strategic direction for the future, and the current strategic situation of the company. However, this paper will concentrate on the historical background and strategic decision for the last twenty-five years, present...
Introduction The key idea of this paper is to carry out a thorough research regarding Marks & Spencer, one of the leading retailers of the UK. In order to do so, it will address a number of issues, such as, M&S’s challenges for the last few years, the retail trends...
Introduction Organisations deploy different methodologies to communicate their brand to the existing and potential new customers. The complexity of the marketing environment, especially for organisations that operate in a competitive market, calls for the integration of marketing communication (IMC). Keller (2009) defines IMC as the incorporation and harmonising of diverse...
In today’s increasingly complex and dynamic environments, leadership is regarded as an important part of organisational success. Management training and development is considered a vital facet of the organisational community and environment. Various studies show that companies that align their management development and strategic goals are successful in competitive business...
This essay sample focuses on Tesla communication strategy. Here, you’ll find Tesla’s strengths, weaknesses, opportunities, threats, and issues as well as other useful information. Learn more about Tesla internal communication strategy with our sample! Tesla Communication Strategy Essay Introduction Founded in 2003, Tesla Motors is an American automobile manufacturing company....
Introduction Implementing digital strategies is one of the most effective methods to enhance brand equity and meaningfully engage with customers. This approach generally encompasses various techniques, ranging from digital advertisements in notable journals to social media interactions with clients. Nevertheless, brands must adopt these strategies to remain competitive in the contemporary...
Introduction The core of the entire marketing philosophy is consumer behavior. In-depth consumer information is required for effective marketing operations and is the foundation for identifying the target market of complex marketing development. Understanding the reasons for potential customers and the capacity to professionally analyze consumers’ decision-making process to acquire...
Analysis of the BMW/MINI Supply Chain A manufacturer of automobiles, motorcycles, and engines, BMW/MINI (Bayerische Motoren Werke AG) was a German company first introduced to the market in 1916. The company has been transformed into a globally recognized brand thanks to its core products, BMW/MINI, MINI, and Rolls-Royce (Hazlehurst, 2021)....
BrewDog is a significantly young craft beer maker in the U.K, taking the industry by storm. Owned and operated by two friends from their schooling age, the brewery exhibits significantly unique qualities that distinguish it from the rest. Many people, particularly moralists, regard the business as immoral and obscene due...
Introduction: Tesla Tesla Tesla’s fundamental mission is to hasten the world’s shift to renewable energy. In 2021, the global portfolio of Tesla automobiles, power storage, and solar panels will assist the company’s consumers avoid 8.4 million metric tons of CO2e emissions (Tesla Impact Report, 2021). Dai and Zhang (2022) state...
Introduction Adobe Inc. is an American software company offering a variety of products employed by people all over the world. The range of products is diverse, starting from Adobe Photoshop and incorporating additional platforms such as Adobe Illustrator and Adobe Creative Cloud. The success of the organization depends on the...
Leadership style is an important aspect of any kind of business, company, or organization. It includes methods of management, motivation, cooperation, control, penalties, and other factors related to the management of employees. Leadership has a direct impact on the company’s profitability and work efficiency, as it affects the motivation of...
Introduction Just Eat is a UK-based online food ordering and delivery service founded in 2001 and headquartered in London, United Kingdom. The company operates in fourteen countries, with six hundred and thirty-four thousand local partners. Customers can order food from restaurants via the website or app and have it delivered...
Introduction Tesco PLC is an international retailer of general goods and services. It was founded in Britain in 1924 and has become one of the most famous retailers since then (Tesco PLC, no date b). The company leads its business both in online and offline retailing through different stores located...
Introduction Tesla is one of the most costly companies in the world, but it remains the most valuable carmaker. Tesla Motors, Inc.’s operations strategy procedures meet the standards in the ten strategic options for maximum effectiveness in all areas of the vehicle and electrical solutions business. The execution of the...
Introduction Walt Disney is a broadly diversified international entertainment media conglomerate based in Burbank, California, founded in 1923 by Walt and Roy Disney. The corporation operates in five segments: media channels, theme parks, studio entertainment, household commodities, and multimedia presentations (Boguszewicz-Kreft et al., 2019). The corporation controls a significant portion...
Introduction Fast technological development and automatization have caused many changes in people’s lives. As soon as the industrial revolution impacted the manufacturing process, productivity skyrocketed, and corporations became major societal driving factors. However, a downside of the industrial revolution was the fast improvement of equipment that worked more efficiently, cheaply,...
The most challenging SWOT categories are usually categories of threats and opportunities. On the one hand, people are often aware of the threats, because they naturally focus their attention on potential risks more than on the positive aspects (Capacity Consulting, 2018). On the other hand, it is necessary to look...
Introduction Background Adidas’ founder, Adi Dassler, became passionate about providing athletes with quality apparel to improve their performance. He made the first pair of shoes in 1920 but registered a company four years later in a small town in Germany known as Bavaria. In 1949, Adi Dassler registered a new...
Leadership is an essential factor that determines the level of performance and success in organizations. Leaders influence relationships among employees and between their institutions and various stakeholders. The great man theory is one of the perspectives used to explain why some individuals have abilities to guide others, teams, or organizations...
Key Theories of the Nature and Exercise of Leadership in Organizations The concept of leadership has been attracting the attention of many scholars who are keen on explaining different approaches of governing organizations at different times. Leadership theories have been developed to explain some of the strategies that one can...
Introduction Over the past few decades, the most popular theories of strategic management were the positioning approach and the resource-based view (RBV) of strategy. Its purpose is to help companies with developing and execute their business plans in the most efficient way. However, strategic objectives can not wholly avoid taking...
Executive Summary The research focuses on the marketing plan for the Toyota company, which is a global leader in motor vehicle production. Toyota applies the best marketing plan to gain its market share and competitive advantage. The company produces vehicles of different kinds to meet the demand of every consumer....
Operations management is essential for productive businesses, as the concept implies the method of converting resources into final products. The term aims to transform the company’s inputs, including human resources, technology, finances, and knowledge, into ready-to-consume goods and services (Robbins & Coulter, 2015). In particular, the transformation process is being...
Introduction Nowadays, the boundary between personal life and workspace becomes more and more blurred. Advancement of communication technologies provided everybody with a chance to find a job that can be performed either at the office or at home according to individual preferences. The Covid-19 pandemic increased the rate of home-based...
Weaknesses and Justification of Situational Leadership Hersey and Blanchard developed a theory that reflects how a leader should behave towards workers in relations to their different levels of maturity to the work. They argued that a high-maturity subordinate possesses both the confidence and ability to perform a task. Conversely, a...
Introduction Managerial accounting is concerned with supporting managers’ decision-making using financial data. It can help managers to understand current performance, anticipate and plan for financial risks, and achieve organizational goals. Bankruptcy is a particularly important concept in this area of accounting since predicting bankruptcy in advance can aid companies in...
Introduction The past few decades has witnessed a complete revolution on the way business is conducted and the approach through which organizations relate to one another. This has been facilitated by globalization, advancements in information technology, outsourcing, and a networked economy. Organizations are increasingly finding it necessary to rely on...
Cross-cultural management and international management are concepts that refer to working with individuals coming from diverse cultural backgrounds. In some sources, such as the works by Thomas & Peterson, these terms are presented as interchangeable; however, they are not the same. Overall, both concepts simply being aware of the differences...
Personal Leadership Development Plan: Essay Introduction Managerial leaders drive an organization with the kind of decision they make; the quality of decision creates a competitive advantage to a firm. Leaders have the role of implementing strategies, entrepreneurial and mandated with the role of creating a winning team. This paper is...
McDonald’s Corporate Level Strategy & Business Strategy: Introduction Strategies refer to plans detailing necessary actions for achieving an overall aim. Business level strategies focus on “organization as a business and its relationships to consumers and other businesses” (D’Aveni, Ravenscraft & Anderson, 2004, p.365). Corporate level strategies relate to an entire...
Introduction Transportation economics plays a crucial role in decision-making processes in the majority of organizations. Companies require considering the ease of movement of products and labor in decision-making. Apart from transportation economics, investment in an efficient supply chain management system helps to boost organizational performance. Businesses should monitor all the...
Welcome to our Starbucks supply chain report sample! Here, you’ll find a case study on Starbucks’ supply chain strategy. Get some inspiration for your paper by reading our sample! Introduction One can hardly doubt that building a sustainable and effective supply chain is the foundation of any properly functioning business....
Advertizing and Manipulation Advertizing can be defined as a non-personal, open form of marketing communication having the primary purpose to draw public attention to particular goods, services or ideas. Advertizing can use various mass media to communicate its message. The initial goal of advertizing is to reach the target consumer,...
Executive Summary Jolly Ranchers is a confectionary firm in the United States that operates in a highly competitive industry. In this study, the researcher looked at the marketing mix elements of this company, the market penetration approach it should use, and brand analysis and recommendations. The paper looked at SWOT...
Summary of the Ethical Dilemma that the Organization Experienced In February 2014, General Motors started recalling some of its car models made before 2007 because of their ignition switches which could abruptly shut off the car when one was driving and disable the car’s airbag, steering and brake wheels (Isidore...
Abstract This paper will cover points identified with Caterpillar (CAT) Company, for example, how the association changed its methodologies and how they concur on basic choices from the past to current. The principal part of the report comprises of presentation of CAT Company as an organization; with a brief portrayal...
Marx and Weber are two key figures of science. Their outstanding works on capitalism are popular even nowadays. The fascinating thing is that their views on capitalism differ to a great extent. Do you need to compare and contrast Karl Marx’s and Max Weber’s approach towards the understanding of capitalism?...
The article “Unpacking Lego” explores the growth trajectory of a company (Lego) that has expanded to become the second-largest manufacturer of toys in the world. Also, it explores the current challenges that the management of the company is dealing with. Lego has grown into the second-best toy manufacturer over ten...
Introduction Dunkin’ Donuts is a large company serving food and beverages to its customers. Its mission statement is “to be the leading provider of a wide range of delicious beverages & baked products … the highest level of quality product and best value for money.” Its vision statement is “to...
Financial Statements Balance Sheet The balance sheet provides a moment-in-time view of a company’s financial situation. It lists the company’s assets, liabilities, and equity held by shareholders. One needs the balance sheet’s current assets and liabilities amounts to calculate working capital. Cash, receivables, inventories, and other assets that are anticipated...
Introduction Financial planning is one of the most important aspects to ensure the success of any business. This technology industry should not be neglected; the sphere is competitive and fast-changing. Therefore, Apple requires a robust financial strategy to help the company stand out. This essay delves into finances and explores...
Introduction Bombas is an example of a company that has implemented a business model that is based on a mission of social responsibility. Their mission-based model focuses on the concept of One-for-One Giving. Social responsibility is a concept that refers to the moral obligation of businesses to act in the...
Introduction The United Arab Emirates (UAE) is among the most dynamic aviation markets globally. The country has three global class airports, the busiest internationally, multiple exceedingly competitive international and local airlines, and millions of passengers passing through the airports. One of the leaders among the airlines is Etihad Airways. The...
The most intriguing elements is that eBay was one of the first online auctions. In this regard, it is interesting to study all the aspects of its functioning and the company’s principles. From the analysis of the management aspects of this firm, many possibilities open up. For example, it understands...
Various selection tools at the human resources management disposal help determine a candidate’s appropriateness for a job. The major selection tools used by human resource managers include personality inventory, background checks, and interviews. A personality inventory selection process evaluates applicants’ personality traits in relation to their potential for future work...
Introduction Walmart Inc. is an American company based in Bentonville with many other branches operating a grocery chain, hypermarkets, and stores. Besides groceries and consumables, the company’s shops provide various health and wellness services, hardlines, fashion, technology, entertainment, and home goods at low prices. In the Arkansas town of Rogers,...
Bazerman (2020) bases his judgments on a philosophical theory called utilitarianism. According to the utilitarian ethical perspective, the moral worth of behavior or act is determined by the overall satisfaction or pleasure experienced by all participants of the action. The author’s thesis is that individuals should base their decisions on...
Introduction XYZ Company is a renowned business organization that operates both locally and internationally. The retail firm was established in 2002 in the outskirts of Florida, offering products and services to nearby communities. It mainly deals in grocery, electronics, clothing, and beauty services. Over the past decade, the corporation has...
Introduction Amazon is a global corporation headquartered in Seattle, United States. It is principally an online retailer and technology company based on cloud computing, artificial intelligence, digital streaming, and e-commerce. Amazon is, therefore, renowned for its technological prowess including the revolutionary development of the Amazon Go shopping experience. Amazon Go...
Introduction Traditional organizations were founded on the notion that the leader controls subordinates and that the organization’s strategy is dependent on the leader’s authority over followers. Daft (2017) acknowledges that there are four stages of leadership: control, participation, empowerment, and service. For instance, subordinates are supposed to be passive in...
Strategic marketing is aimed to define the target audience, long-term policy in pricing and assortment formation, style in negotiations with suppliers and customers – the threat of competition develops this phenomenon of strategic marketing. The main problem and purpose of the report is the possible threat of entry into the...
Toyota is a huge Japanese concern whose products are popular all over the world. However, due to the strategic and cultural characteristics of the country, the firm may face certain challenges in other markets. Since the conquest of other countries and audiences is within the scope of Toyota, it is...
Introduction IKEA is an international business, Netherlands-based Swedish company that has operations in countries including the United States, the United Kingdom, the EU region, Japan, China, Australia, etc. IKEA is the largest furniture retailer globally, and despite its success, it faced several hurdles entering the Indian market until 2013 (Yadav,...
Accenture is an internationally established organization that serves various consumers. As a result, it adopts unique marketing strategies to ensure that its consumers find value and benefit from its marketing strategies. However, given the complexity of its business, the organization must continuously evaluate its marketing strategies to ensure that they...
Introduction In 2009, Ford Motor Company was faced with a serious challenge to promote a new model in the American market. The difficulty of the situation was conditioned by the fact that Ford Fiesta did not align with the typical vision of a Ford vehicle in the United States. Unlike...
Introduction Donald and Doris Fisher founded Gap Inc. in 1969 in the apparel industry. Currently, their organization has a workforce of 135,000employees located in its 3659 facilities around the world. The huge capital outlay that Gap Inc. made resulted in sales of 15.5 billion by 2000 (Israeli & Jill, 2018)....
This essay aims to examine the impacts of the Armed Forces leadership principles on military expertise, knowledge, and service competence. Leadership lays the foundation for professionalism in the military by underpinning the service values such as duty integrity, respect, and selfless service. Every military officer is a leader with a...
While being on time is a debated topic, not being late is still perceived as a positive trait of an individual. Arriving on time for business meetings, appointments, and other scheduled events means that a person is reliable and can be trusted, allowing others to get an insight into how...
Introduction Organizational development depends on multiple factors that are interconnected and illustrated through the overall outcomes of the company. While employee satisfaction, customer demand, and competitiveness on the market are vital factors that highlight how the business operates, specific negative implications may affect all these essential concepts. The identification of...
Introduction Gaining entrepreneurial skills is an important component of a successful self-development practice aimed at training individual attainments in assessing current market conditions and introducing adequate methods of competition. During my study of current theoretical concepts in this industry, I have identified a number of meaningful frameworks that have shaped...
Introduction Companies competing in the free-market economy are always risking facing bankruptcy and subsequent closing. Over the past two decades, in the United States alone, more than half a million businesses have been forced to file for bankruptcy (Statista Research, 2021). Some of them were internationally recognized brands, while others,...
Introduction Gap Inc. is a world-famous American brand that produces clothes, footwear, underwear, and accessories in various styles and tastes and from several fabrics, colors, and cuts. Gap Inc. achieved unprecedented success and prosperity due to competent business management, clearly put forward brand promotion strategies, and well-established customer communication. In...
With the increasing globalization of the world economy as a whole and the fast-food industry in particular, major fast-food chains continuously seek new markets to expand their operations. Populous and rapidly developing non-Western countries are a fairly obvious option in this respect, but due to cultural differences, operating there entails...
Introduction KFC is a subsidiary of YUM Brands, Inc, with about 3% own managed restaurants and 97% franchises in 131 countries worldwide, making it one of the largest restaurant chains (Uddin, 2020, p. 172). However, despite being part of one of the world’s largest companies, KFC is still vulnerable to...
Introduction Identifying the target market is vital because knowing the customers will allow the company to sell its products or services effectively. When producing the product, the company should consider consumers’ needs and preferences (Asdi & Putra, 2020). Identifying and analyzing the target market of Samsung will help the future...
Product Selection – semisweet chocolate baking chips. Persona Key Factors: 29-39; male and female; work connected with brain activity; 85 % with a diploma; annual outcome: $ 50,000; married; two-three children (7-15 years old) Persona: Young family with children. The family consists of a married couple (34 years old both)...
Franklin D. Roosevelt is most often considered one of the greatest historic U.S. Presidents, not only having the unique privilege of serving more than two terms but guiding the country through the two biggest back-to-back crises of the century, The Great Depression and the World War II. The primary thesis...
Executive Summary Starbucks Coffee Company operates in the food and beverage segment with coffee shops in multiple countries. This report provides an overview of the company and its operations in Singapore with a detailed review of its strategic goals. Further, strategic positions and strategic direction analyses are provided using tools...
Introduction The modern business world is characterized by the constant increase in demand for various products as clients want to satisfy their diversified goods. It means that companies have to work with the growing number of products that should be delivered and stored appropriately. Under these conditions, effective warehouse design,...
Introduction Johnson & Johnson is a multinational corporation with dozens of brands producing mainly pharmaceutical and consumer health goods. The company was founded in 1886 by pharmacist Robert Wood Johnson and his two brothers (Reed, 2020). Eight years after its foundation, Johnson and his brother started the first line of...
Konigsbrau A.G is a corporation based in Greek, it produces premium beers, and its worldwide sales were estimated to 2.6 million US dollars. By the time its director was Mr. Wolfgang Keller, Konigsbrau was one of the companies that enjoyed recognition in the whole continent as it was the best...
The psychodynamic approach to leadership is a philosophy of human behavior that focuses on reasons or forces that drive individualistic societal attributes. The proponents argue that people tend to portray their way of action based on their past experiences. Accordingly, childhood encounters and psychoanalysis can help understand the type of...
Executive Summary These studies would chiefly focus on ASDA’s clothing Brand” Georges Clothing”. It happens to be a UK subsidiary of the giant US food major, Wal-Mart. George at ASDA is a subsidiary of Wal-Mart with a market share of 16.94% in the UK business. Currently, ASDA has over 259...
Introduction E-commerce refers to an electronic system that allows businesses, consumers, manufacturers, and suppliers to buy or sell goods and services via the Internet. Technological advancement has made it possible for firms to interact virtually with customers and gather essential information. As Kurnia, Choudrie, Md Mahbubur, and Alzougool (2015) put...
Introduction The notion of leadership within any team has become one of the central matters of interest for human resource management researchers over the past years. However, while there exists a great variety of theoretical frameworks to apply to a specific context, many managers and leaders lack an understanding of...
Introduction Each organization is a complicated system made out of smaller, even more complex systems. Just like in a living organism, the company’s parts are interconnected and dependent on each other. Each of these departments has distinct roles and functions to facilitate the business processes, and none of them can...
Expectancy and reinforcement theories of motivation Motivation is the process by which a person’s efforts are energized, directed, and sustained towards attaining a goal. The measure of intensity or drive constitutes the energy element. These efforts need to be utilized in a way that is beneficial to organization. Finally, motivation...
Introduction Competition has gone global and the market and industry dynamics have necessitated the need for companies to make concerted efforts streamlined towards ensuring that high quality goods and services are offered in the market at competitive prices. This has resulted in the adoption and implementation of several tools and...
Introduction Organizational structure is the hierarchy of the lines of authority and communication lines in an organization. An organizational structure defines how power and responsibilities are assigned to the employees and where responsibility has been delegated (Business Dictionary, 2009). The company chosen for this assignment is British Airways which is...
Introduction The case of the River Café shows that effective leadership, communication and team building are the main success factors for every organization Communication and leadership are two essential parts of modern organizations, so my interests are to investigate the relations between these two concepts and their impact on staff...
Current business position Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK (Wendy 2008). A majority of the branches for the Waitrose supermarket are largely situated within London, as well as England’s south-east side. In addition, the chain...
CHANEL is one of the most popular fashion houses in the world established as a small shop in 1908. Today, CHANEL is one of the most popular fashion brands attracting middle and high-class clients from all over the world. CHANEL developed a traditional supply chain based on the supplier- production-...
Introduction Carillion plc was a construction giant in the U.K. that collapsed in 2018. It did so under the weight of a £2.6 billion pension liability and approximately £2 billion debt to its suppliers, sub-contractors and short-term creditors (Bishop). The liquidation was abrupt and from a publicly-declared position of power....
The character serves as the borderline between personality and experiences. Though the character is usually considered stable, psychologists perceive that every individual is susceptible to being nudged by their environment (Porcelli, & Delgado, 2017). Therefore, no aspect of human life is regarded to be fully independent of poor judgment. According...
Introduction Price decisions are crucial to the subsequent demand for the product and the success of marketing strategies. According to White (2019), these decisions should be made based on specific factors: “cost to produce the product, target market, environment, differentiation strategy” (p. 1). This paper describes three basic pricing strategies...
Total Cost and Book Value Based on the historical cost principle, companies are required to record the assets in the balance sheet statement at cost. This value is reduced periodically using accumulated depreciation. The cost of an asset should be calculated properly because failure to do that can affect the...
Abstract The purpose of this study was to evaluate the role of strategic planning, management, and leadership in enhancing Total Quality Management (TQM) and customer satisfaction at the Apple Company. Total Quality Management (TQM) refers to the systematic method, policies, and procedures used to ensure that goods and services are...
Cultural Factors Affecting Consumer Behaviour: Introduction Consumers have largely contributed to the growth of various businesses. This is because every successful business venture requires potential buyers. As a result, the role of the consumer on business prosperity can never be neglected. It is sad to mention that many businesses have...
Executive summary It goes without saying that business and strategic planning is a very important aspect in the successful business development. Every business person should have a determined strategic plan of business steps that should be taken according to different types of business operations, companies’ actions, corresponding information about companies,...
Canada Goose marketing strategy is closely related to its advertising. This essay analyzes the luxury brand’s marketing plan and suggests some strategies regarding Canada Goose target market. Executive Summary Canada Goose is a large producer of premium-class winter, autumn, and springtime clothes in Canada. Its production facilities include eight manufacturing...
Marks & Spencer (M&S) is an international, multi-channel retailer specialised in food and fashion. Currently, food business accounts for 58 per cent of the enterprise’s total turnover, while clothes and home business – for 42 per cent (M&S 2016a). Quality and innovation are the core values incorporated into M&S organisational...
Executive Summary The paper at hand is devoted to the analysis of the process of strategic management basing on the Coca-Cola case study. In the framework of the relevant study, such aspects as a mission statement, a vision statement and values were examined. The principle aim of this analysis resided...
Executive Summary This report on Tata Motors Company was requested by the Corporate Head of Marketing for Tata Motors. The purpose of this report was to investigate whether or not there would be a market for their economy car, the Tata Nano, in Canada. Tata Nano has always been described...
Introduction Wal-Mart is considered as the king in American retail market and is a total solution for the shopping needs of the people in America. It also operates in some other countries. There is a full fledged operation management system in Wal-Mart which contributes much to the success of different...
Introduction Modern leaders that will be compared are Steve Jobs, the founder and CEO of Apple, and Elon Musk, a leader at SpaceX, Tesla, and other companies. The rationale for this choice is determined by these people’s achievements in the business world. However, their leadership styles have multiple differences; therefore,...
Introduction Amazon is among the world’s largest and most successful e-commerce companies. The company is known for having a diverse range of products and services. It has its strongest international market in Europe, specifically Germany and the UK. It also has an efficient supply chain and logistics system and a...
Introduction This essay analyzes a well-known American movie theater chain, AMC Entertainment Holdings, Inc. The paper is organized as follows: First, the firm’s tangible and intangible resources, including those that are diverse and immobile, will be identified and examined using the resource-based view of the company. Second, three chosen resources...
Introduction Humility is an essential phenomenon in all organizations and should be applied to leaders and followers. It includes self-awareness bounded by mutual trust and respect, thus relating to the servant leadership style. Based on these characteristics, Tim Cook is chosen as the role model since he manages his team...
Introduction For my research, I chose a unique product that enthralls connoisseurs of alcoholic beverages worldwide. Disaronno Originale is a famous Italian liqueur that is famous for its unparalleled almond nut flavor. It has quickly gained popularity worldwide due to its bitter and moderately tart taste, a distinctive feature among...
Introduction Hilton Worldwide is a United States-based multinational hospitality business. Conrad Hilton founded the company in Cisco, Texas, in 1919 (Hilton, 2022a). Through innovation, expansion, and acquisition of other related companies, Hilton now has the best-performing portfolio in the industry. Currently, the company’s head office is located in Tysons Corner,...
Executive Summary This business report analyzes and rates Tesla in comparison to its rivals in the auto industry, as well as its business model, tactics, culture, available resources, and other vital aspects. With the help of SWOT analysis, it became evident what strengths, weaknesses, opportunities, and threats are now in...
The luxury handbag industry is a multi-billion field dedicated to producing expensive leather goods of exquisite designs. This sphere has become a significant driver of the global GDP. However, it is a highly competitive sector, with only several brands accounting for the majority of the sales. Moreover, the most recent...
Starbucks Coffee is a brand that is known for its broad competitive advantage and uses a generic strategy of broad differentiation to trade successfully. This strategy assumes that the business of a certain company and its products will be different from other companies in this segment. Thus, the value proposition...
Starbucks Supply Chain Plan Starbucks has a supply process involving its internal management with the external market. The internal process includes the factory production units and the logistics within the company process, which link each other to ensure regular production and sales. The chain comprises the inbound and outbound materials...
Introduction This critical evaluation paper discusses and analyzes the 7Ps of marketing. This model allows leaders to evaluate the company’s performance and understand the significant components connected with its functioning, current state, and opportunities for subsequent growth and development. The 7Ps of the marketing model focus on discussing such elements...
Microsoft and Apple operate in the same market and have the highest shares in it, competing for decades. While there is a strong imprint on their strategies left by Bill Gates and Steve Jobs, the companies continue to change and adapt to the modern reality. Understanding how this process occurs...
Abstract Marketing is a major determinant of whether or not a company will survive the turbulent market. Most definitions attribute marketing to the processes involved in value creation for consumers. Marketing strategy involves planning, implementing, and monitoring marketing activities to deliver company objectives. This paper explores the Body Shop’s current...
