There are multiple theoretical frameworks available for businesses to optimize their expansion strategies. The Porter Model is shaped like a diamond and comprises four interrelated and interactive factors that determine the likelihood of success for a company based in a particular country when competing in international markets (Kennedy, 2020). These...
Topic: Business
Words: 671
Pages: 2
Management Summary Tesco Plc (Tesco) is one of the largest retailers with a presence in-store and online spheres. Its retail stores offer the widest possible range of products which includes both food and non-food items, clothing, health-care and beauty products, electronic items, home appliances, stationery, furnishings, etc. In the late...
Topic: Commerce
Words: 4744
Pages: 18
Introduction Recruitment is basically a business activity that comprises all the processes that are involved in the identification, attraction, and selection of individuals either from within or without the organization to fill pre-identified job positions. Basically, the recruitment process involves a number of activities which includes identification and attracting of...
Topic: Recruitment
Words: 1676
Pages: 5
Case Recap Frito-Lay is a well-known manufacturer of snack chips throughout the world. It is the leading selling brand of chips in the United States. Their major brand includes Doritos, Raffle, Tostitos, Cheetos, Sun Chips, and Funyuns. Lynne Peissig being the vice president and general manager of the New Venture...
Topic: Brand
Words: 1238
Pages: 5
Dyson Company is famous for its cordless vacuum cleaners. If you need to write a business case study on Dyson marketing strategy, branding, or digital promotion, check out this sample. Executive Summary This report presents a strategic marketing plan for Dyson to introduce a new type of cordless vacuum cleaner....
Topic: Marketing
Words: 5205
Pages: 18
Introduction Nowadays rapidly developing world presents the state-of-the-art technology that is integrated into many spheres of life, thus facilitating human labor. It is especially important to emphasize the role of modern trends with regard to forced labor and child labor as well as slavery. The ethical manufacturing aiming at the...
Topic: Ethics
Words: 560
Pages: 3
Supply Chain Strategies: “Don’t Ship Air” and “Don’t Ship Water” The appearance of the principles “don’t ship water” and “don’t ship air” was mainly determined by two aims: optimizing the performance of supply chains and making it more “green.” Thus, the principle “don’t ship water” implies reducing the waste of...
Topic: Water
Words: 575
Pages: 3
Shell Change Management Case Study: Introduction This assignment is a case study on organizational change and change management. The case study is based on a Canadian based organization known as Shell Canada. This organization is one of the many organizations which have undergone through major changes in the recent past....
Topic: Management
Words: 2313
Pages: 9
Introduction Saudi Arabian Airlines is a flagship airline, headquartered in Jeddah. The company is focused on passenger transportation, cargo transportation, and delivery of government delegations to meeting venues. The airline’s customers are wealthy customers who prefer high-quality flights. Tunisair, Kenya Airways, and Emirates SkyCargo are the company’s three main competitors....
Topic: Airlines
Words: 1093
Pages: 4
Unilever is one of the largest manufacturers of home hygiene products, household chemicals, as well as food products. The main goal of Unilever is to make a sustainable and decent quality of life accessible to everyone, therefore, business is conducted here so that not only the company, but society as...
Topic: Unilever
Words: 555
Pages: 2
Introduction The functioning of any company is a complex and continuous process depending on multiple factors. The degree to which they are considered and managed stipulates the firm’s success, ability to evolve and struggle against rivals. The top management must consider the industry’s current state, major competitors, and existing demand...
Topic: Coca Cola
Words: 2309
Pages: 8
The Main Principles of Agency Law Agency relationships exist between the company and its labor force. Agency is a relationship between two parties – the principal and the agent – in which the agent acts on behalf of the principal (Miller, 1, p. 574). An agent is a person who...
Topic: Uber
Words: 1040
Pages: 3
Executive Summary Qatar Airways is an airline company that is fully owned by the government of Qatar. Started in 1993, the company has realized a consistent growth over the years, and it currently flies to over 150 destinations around the world. The study shows that despite the impressive growth, the...
Topic: Airlines
Words: 1838
Pages: 8
Operation of any business, especially a multinational one, requires thorough planning and strategizing. Policies picked by the company for any local market depend highly on different factors, and consideration of them all is vital for the successful outcome. In the framework of this paper, Heineken’s business strategy on multiple levels...
Topic: Business Strategy
Words: 677
Pages: 2
The links between individual, team and organizational objectives Objectives help to determine the long-term prospects of an organization. The essence of an objective helps to analyze in what direction the company is moving, and after reaching the objective – what the result will be. Furthermore, an objective allows the creation...
Topic: Business
Words: 593
Pages: 2
Introduction The modern day world is faced with a number of challenges. In America one of the major challenges is obesity with a large portion of the population engaging in unhealthy eating habits (Man-tao 76). The risk of health can no longer be ignored and the need for responsible restaurants...
Topic: Business Planning
Words: 4572
Pages: 14
Introduction Marks and Spencer is one of the most famous brands around the world, with its headquarters being in London – the retailer is counted amongst the most reliable and the most prestigious brand across the globe. This is originally a British brand; but has shops in around more than...
Topic: Marketing
Words: 3373
Pages: 11
Introduction The discussion begins with a strategic analysis of a selected company and for that purpose; Nokia- the world’s largest cell phone Manufacturer Company has been selected to analyze several aspects in environment, resource capability, selection and implementation of strategies etc. Since the company is operating under the telecommunication industry,...
Topic: Corporation
Words: 3229
Pages: 12
McDonald’s Employee Training and Development Revenue profitability for fast food restaurants depends on customer traffic and competent utilization of inventory. Therefore, staff training can serve as a vital tool to improve continuity. First, improving communication and mannerisms with consumers which will increase satisfaction and rate of returning customers. Furthermore, to...
Topic: McDonald's
Words: 349
Pages: 1
Risk Factors and Compliance Issues on Income Statement The income statement provides an overview of a firm’s performance. The statement provides investors with the knowledge they need to support their decision-making process. In evaluating Amazon’s income statement for 2017, a financial professional must understand three parameters. The parameters include the...
Topic: Amazon
Words: 884
Pages: 3
Introduction Nowadays, the problem of ecology and pollution is essential as multiple factories have an adverse impact on the planet’s environment on a daily basis. The industry of electronic gadgets plays a significant role in this issue as all the plastic that is not recycled influences nature negatively. The following...
Topic: Samsung
Words: 2048
Pages: 7
Canada Goose marketing strategy is closely related to its advertising. This essay analyzes the luxury brand’s marketing plan and suggests some strategies regarding Canada Goose target market. Executive Summary Canada Goose is a large producer of premium-class winter, autumn, and springtime clothes in Canada. Its production facilities include eight manufacturing...
Topic: Marketing
Words: 3369
Pages: 13
Introduction The ethical decision-making process in business is associated with resolving ethical dilemmas; i.e., situations in which a choice needs to be made among several options, each of which is unethical in a way (Crane and Matten 7). In such situations, it is crucial for an organization to predict all...
Topic: Business
Words: 1957
Pages: 8
Executive Summary Jolly Ranchers is a confectionary firm in the United States that operates in a highly competitive industry. In this study, the researcher looked at the marketing mix elements of this company, the market penetration approach it should use, and brand analysis and recommendations. The paper looked at SWOT...
Topic: Business
Words: 2502
Pages: 10
Human resources represent one of the most important assets that an organization could have. This means that companies’ success is directly related to the performance of workers, which is why Human Resource Managers (HRMs) are tasked to ascertain the most important aspects contributing to employee motivation. Thus, HR planning is...
Topic: Management
Words: 1929
Pages: 7
Introduction The way how companies conduct their business is subject to various internal and external factors. The country of a company’s origin envelopes both types, as it hosts specific cultural features and environment that affects every company’s decision. For example, if an American company decides to operate in an African...
Topic: Culture
Words: 1140
Pages: 4
Organizational strategy development is not easy to navigate since it involves ambiguity and complexity at every stage of the strategy execution process. For instance, constructing the strategies involves applying either prescriptive, deliberate, or emergent approaches (Ul Musawir et al., 2017). Thus, before putting the plan into action, the prescriptive approach...
Topic: Airlines
Words: 3886
Pages: 14
Introduction There are different approaches to country risk assessment. Qualitative analyses include aspects such as legal and political risks that require analysis of qualitative data. Financial institutions that utilize qualitative analyses include COFACE, EIU, and IIF among others. Conversely, the quantitative approach involves econometrics, analytical, ‘Logit’ and non-linear conditional analyses...
Topic: Business Intelligence
Words: 2776
Pages: 10
Supply Chain Management Supply chain management is the control of all the processes involved in the production of goods and services to ensure that the end consumers meet their expectation. It starts from the raw material, work in progress, storage, and finally the delivery of the finished products. It is...
Topic: General Motors
Words: 1203
Pages: 4
The current literature review describes the main qualities and skills possessed by modern managers. Gillard and Price (2005) state that critical thinking is one of the main concepts and practices used by managers to grow and develop their strategic position. Good managers do much more than make good decisions, a...
Topic: Management
Words: 601
Pages: 2
Introduction Operation management can be simply defined as the methods by which organizations produce or deliver the goods and services that provide the reason for their existence. The management process, in that regard, is concerned with the resources that produce the products and services, and which usually consists of people,...
Topic: Management
Words: 881
Pages: 3
Introduction The Malden Mills case is a popular one embarking on the involvement of good work ethic, humanity and the basic rights of people helping people through the bad times. “The ethics dilemma derives from the perceived conflict between the traditional corporate objective of profit maximization and the overall desire...
Topic: Business
Words: 2527
Pages: 8
Management of a department is a complex issue because of the existence of multiple challenges that might occur during the working process. For this reason, the core responsibility of an effective leader is the implementation of the five basic functions of management with the primary goal to organize the work...
Topic: Management
Words: 1689
Pages: 6
An important factor determining an organization’s success is its leaders’ willingness to encourage and implement teamwork strategies (West, 2012). Successful organizations encourage teamwork for its numerous benefits, including improved work efficiency, better employee relations, increased accountability, improved productivity, higher morale, enhanced flexibility, and innovation (Hellriegel & Slocum, 2010). Apple is...
Topic: Apple
Words: 844
Pages: 4
Introduction This paper analyzes the individual financial ratios of KFC, McDonald’s, and Chipotle. This report will provide a comparative analysis of such ratios as profitability ratio, liquidity ratio (current ratio), and financial leverage. Initially, the background of each analyzed business will be given, indicating the problems that could potentially negatively...
Topic: McDonald's
Words: 2761
Pages: 24
Businesses, politics, legality, and ethics are interconnected phenomena. The existing political, legal, and ethical issues impact companies’ business operations and financial activity differently. Although these phenomena are integral to the whole world’s functional system, they have imperfections and problems. Businesses may suffer from insufficient regulation, underdeveloped laws, or unacceptable corporate...
Topic: Ethics
Words: 660
Pages: 2
Introduction Marketing sustainability and the effectiveness of promotional campaigns are often the defining criteria for business success. The example of Oreo, the globally known brand that produces filled biscuits, is evidence of this statement. Starting its business in 1912, after over a hundred years of development, the company has been...
Topic: Business
Words: 3024
Pages: 14
Background The Lego Group is a Danish toy producer best known for its Lego brand of interlocking plastic brick toys. The corporation was established in 1932 and is headquartered in Bilund, Denmark. As of 2018, it employed more than 19,000 people (Zou, 2022). Lego sets are essentially toys that can...
Topic: LEGO
Words: 927
Pages: 3
Introduction International Financial Management (IFM) is an integral part of any company that has positioned its operations on the global market (Madura, 2020). This may explain why Coca-Cola is interested in the concept of the IFM to manage international finances and maximize shareholder wealth. Furthermore, the idea is of value...
Topic: Coca Cola
Words: 1738
Pages: 6
Strategic management requires an in-depth knowledge of the systems that affect the company. The two primary approaches that aim to help companies to identify their potential aim at the different sources of advantage. In order to achieve any level of success, the company needs to construct a plan, which, in...
Topic: Business
Words: 852
Pages: 3
There are two types of environmental analysis of an organization: specific and general. When one conducts a study on the specific environment, he or she focuses on examining the organization’s internal elements. It is possible to note that “internal factors include aspects of HR (owners, managers, and employees), financial aspects,...
Topic: Business
Words: 365
Pages: 1
Introduction Communication is a very essential tool for the success of all business types. Success in this perspective can be identified by the achievements of the business which depend on the relationship between the management and the employees. It is also important to maintain high-quality relations with customers for the...
Topic: Communication
Words: 3318
Pages: 12
In the current economic climate where companies have to grapple with high competition to determine if they stay in business, employing the right sales people becomes the ingredient that determines if a business will maintain a competitive edge or not. Making the right choice in the initial selection of a...
Topic: Recruitment
Words: 1680
Pages: 5
Introduction Team building is one of the common aspects seen in organizations nowadays because of its importance in the success of the organization. Traditionally the only focus was on individual work. But now it has proved that team centred work not only helps in achieving the objectives. Also it helps...
Topic: Leadership
Words: 1376
Pages: 3
Today, there isn’t any organization looking to develop leadership skills or to grow tomorrow’s leaders. In an organization, success and failure are dependent on the manager, and the manager’s success and failure are based on his leadership qualities. Leadership is the process of influencing and supporting others to work to...
Topic: Leadership
Words: 824
Pages: 3
Introduction The study of products made by Apple can reveal many interesting details about the smartphone market in general and the customer decision-making process in particular. One of the latest releases is the iPhone X, launched in the second half of 2017 (Simon 2017). After the concept for the new...
Topic: IPhone
Words: 1030
Pages: 4
Commuter Cleaning is a company that will provide dry cleaning services to office workers who live in the suburbs of large metropolitan areas. Their specific target comprise of single men and women as well as married couples who both work in the office and have no time to go to...
Topic: Business
Words: 2015
Pages: 8
In this discussion, we will explore the external and internal environments at Tesla, Inc. Tesla’s five forces of competition, external threats, strengths, and weaknesses will be examined. Moreover, the mechanisms of how these factors have contributed to the company’s success and challenges will be desribed. The aim of this discussion...
Topic: Tesla
Words: 1607
Pages: 5
Introduction Adobe Inc. is an American software company offering a variety of products employed by people all over the world. The range of products is diverse, starting from Adobe Photoshop and incorporating additional platforms such as Adobe Illustrator and Adobe Creative Cloud. The success of the organization depends on the...
Topic: Leadership
Words: 852
Pages: 3
Introduction to Organization The name of Walmart, Inc., formerly known as Wal-Mart Stores, Inc., is an American discount retailer that was once one of the biggest firms in the world. The company’s main office is in Bentonville, Arkansas (Song, 2018). Sam Walton established Wal-Mart in 1962 in Rogers, Arkansas, concentrating...
Topic: Walmart
Words: 3002
Pages: 10
The trend for healthy eating was born not so long ago, but continues to cover more and more segments of the population around the world. The demand for products of proper and healthy nutrition is constantly growing, and healthy lifestyle products and superfoods are gaining popularity. There is a trend...
Topic: Food
Words: 315
Pages: 1
This study analyzes and compares the rule- and principle-based accounting systems used by Apple and Samsung, two of the world’s top consumer electronics manufacturers. Even though the two international corporations operate in the same industry, they follow distinct accounting procedures. Apple utilizes the Generally Accepted Accounting Principles (GAAP) model, whereas...
Topic: Accountancy
Words: 1252
Pages: 4
Introduction A global approach is a firm’s plan for expanding into the worldwide market. The objective of designing an international campaign is to boost worldwide sales. The international strategy encompasses standards as well as foreign and multinational concepts (Cuervo‐Cazurra et al., 2020). Therefore, adopting a worldwide approach can be advantageous...
Topic: Ford
Words: 1997
Pages: 7
Strategic marketing is aimed to define the target audience, long-term policy in pricing and assortment formation, style in negotiations with suppliers and customers – the threat of competition develops this phenomenon of strategic marketing. The main problem and purpose of the report is the possible threat of entry into the...
Topic: Amazon
Words: 1012
Pages: 3
Problem/ Solution Statement There is competition among Freshippo, unattended convenience stores and unattended shelves and the Amazon Go, the technology-driven new retailers in the new retail industry. The retailers had appeared in Chinese and U.S markets where they could do their businesses. An innovative initiative like ‘Daily Fresh’ and Hexioama...
Topic: Innovation
Words: 1151
Pages: 4
Discussion of the Problem The story of Tiffany & Co’s negotiation and takeover began back in October 2019. The companies officially signed the takeover agreement on November 24, which was supposed to be completed within ten months. However, they did not meet the deadline because the negotiations were complex and...
Topic: Negotiation
Words: 1768
Pages: 12
Executive summary This report provides valuable information on management accounting in detail and explores various aspects of this concept. The analysis of management accounting in the body section of this report is divided into five sections with each section describing a crucial aspect of management accounting. The first section enables...
Topic: Accountancy
Words: 2822
Pages: 10
Sears, Roebuck, and Co. used to be the largest retailer in the U.S. in the 1980s. The company has a long history that dates back to 1886, when its founder began to sell watches (Paine, 2003). Later on, it started to operate as a mail-order company offering low prices for...
Topic: Ethics
Words: 1464
Pages: 5
Nestlé Food Company Nestlé was established during economic hardship, and due to its largest scale size or operation, the company survived by acquiring government contracts. By the time the war came to an end in 1918, the business had about 40 factories worldwide (Chung et al. 2020). Henri Nestlé developed...
Topic: Business
Words: 1199
Pages: 6
The Indian pharmaceutical industry in the 1990s presented both an opportunity and a challenge for foreign companies. On the one hand, the developing country had a steadily growing market of eight hundred million people and an expanding middle-class. On the other hand, the nation had strict rules concerning the patent...
Topic: Joint Venture
Words: 659
Pages: 2
The demand for change occurs when an organization faces the need to adapt to the shift of the external environment. A change is required in other cases as well, such as if the current structure of an organization prevents it from achieving a specific goal. There are different types of...
Topic: Business
Words: 574
Pages: 2
Introduction The culture is considered to be under the influence of constant changes connected with religious, ethnic, and social factors backgrounds and their development. The success of any business lies in covering these transformations in the process of companies’ operations development. Cultural Diversity in the workplace is considered to be...
Topic: Culture
Words: 1071
Pages: 4
Executive summary Marketing channels and logistics are very essential for the survival and success of any business organization. This is because they are the corner stones in supply chain when carrying out business activities. The Saturn Corporation has its own supply chain that involves production as well as sale and...
Topic: Marketing
Words: 4159
Pages: 13
Introduction Air New Zealand is a global airline with operations in passenger and cargo transport in the semi-premium market category. Its main operations are located in New Zealand and Australia (Deloitte Limited, 2017). However, it also has other operations in the United Kingdom (UK), the Pacific Islands, Asia, and North...
Topic: Airlines
Words: 4208
Pages: 15
Personal Leadership Development Plan: Essay Introduction Managerial leaders drive an organization with the kind of decision they make; the quality of decision creates a competitive advantage to a firm. Leaders have the role of implementing strategies, entrepreneurial and mandated with the role of creating a winning team. This paper is...
Topic: Leadership
Words: 1370
Pages: 5
Tesco Company Analysis: Introduction Tesco, PLC is one of the leading grocery supermarkets in the world with over 4,330 stores spread in 14 different countries in Europe, America, and Asia (Datamonitor 2010). The company’s first store was established in 1919 in the United Kingdom (Tesco 2010). It is currently a...
Topic: Competitiveness
Words: 2053
Pages: 7
Operations strategy entails the process of developing long-term plans that aim at utilizing the key resources of any organization. These efforts focus on linking the organization’s long-term corporate strategies with the key resources. Operations strategy addresses ways on how to utilize major or key resources to achieve the required or...
Topic: Airlines
Words: 3409
Pages: 12
Introduction In the contemporary business world, competition has increased and managers have been devising strategies to enable them gain a competitive edge. One of the key strategies has been the use of information technology as a tool to enhance business operations and at the same time to reach to a...
Topic: Business
Words: 1937
Pages: 8
Introduction J.C. Penney, a major American retail store chain, is well-known throughout the USA. It is an old company, existing since 1902 (“J.C. Penney Company, Inc. History” n. pag.). The company was doing badly over the last 6-7 years (see Appendix), but just a few years ago, the company suffered...
Topic: Management
Words: 2042
Pages: 8
The considerations when building market-competitive compensation systems include two main points. The first one is what the companies hope to gain from compensation surveys; the second one is custom development versus the existing compensation survey (Martocchio 145). Studying compensation surveys from the competitor companies, the managers look for the information...
Topic: Business
Words: 1127
Pages: 5
Johnson & Johnson is a company that produces and sells goods worldwide, is crucial for multiple markets, and requires its internal management to be well-structured and diversified. Decision-making for such businesses must consider the overall mission yet address the local unit or product need (Mroua et al., 2017). Furthermore, becoming...
Topic: Business
Words: 985
Pages: 3
Introduction Just Eat is a UK-based online food ordering and delivery service founded in 2001 and headquartered in London, United Kingdom. The company operates in fourteen countries, with six hundred and thirty-four thousand local partners. Customers can order food from restaurants via the website or app and have it delivered...
Topic: Culture
Words: 3156
Pages: 11
Introduction Capital budgeting entails selecting investments that increase a corporation’s worth. The capital budgeting procedure may include acquiring land or purchasing fixed assets such as a new vehicle or equipment (Siziba & Hall, 2021). Market efficiency describes a marketplace where prices reflect all valuable accounting data related to underlying securities...
Topic: Apple
Words: 2325
Pages: 8
Although climbing very high altitudes will always be risky, proper preparation may prevent disasters. Indeed, the 1996 Mount Everest tragedy demonstrated that such a dangerous adventure requires physical and mental endurance, planning, and adequate guidance. Fifteen people died during the 1996 endeavor because of several critical mistakes of the leaders...
Topic: Business
Words: 556
Pages: 2
Recognizing and acknowledging the strengths and weaknesses of an organization is crucial to determining the further path toward its success in the target setting. World Vision, an organization created to support the children in need and supply them with vital resources, has been striving to improve its services and remain...
Topic: Business
Words: 363
Pages: 1
Introduction The rate at which HP’s revenue was from 15.3% to $16.4 billion made the HP Company; Hewlett-Packard, recognized as one of the best in that industry when John Young was the manager. By 1992, the company was ranked the best in office and computer equipment compared to apple, DEC,...
Topic: HR
Words: 1414
Pages: 5
Background Amazon is one of the world’s most successful technology companies which uses artificial intelligence for practical eCommerce. Amazon was founded in July 1995 by Jeff Bezos in Washington DC (Sheth, 2021). The primary strategy Amazon uses is customer obsession which depends on Research and Development (R&D) to tailor its...
Topic: Amazon
Words: 1500
Pages: 5
Both at the individual and corporate level, entrepreneurship and business are becoming an integral part of any innovation ecosystem. The corporate entrepreneurship theory is based on interaction of innovative efficiency, and media entrepreneurship (Hampel et al., 2020). Corporate entrepreneurship (CE) is a process that allows existing companies to expand and...
Topic: Entrepreneurship
Words: 960
Pages: 3
The benefits and risks to acquire other radio stations for Radio One From the onset, Radio One has been aggressive in growing its business by attracting the African-American population. The merger of Clear Channel with AMFM Inc provides several opportunities to stay in line with that strategy. Radio One is...
Topic: Business
Words: 1474
Pages: 5
Introduction The current economic environment is challenged by limitations in sourcing, production, and distribution because of the COVID-19 pandemic. This means that organizations, especially multinational companies that operate worldwide, have reliable supply chain management strategies and practices that will allow dealing with a complicated situation. Strategies implemented by companies that...
Topic: Management
Words: 1654
Pages: 6
Problem Summary De Beers used to be a major player in the diamond market by producing up to 45% of all diamonds of the world. At present, a shift towards synthetic diamonds production is observed, and the company needs to decide whether to continue selling natural diamonds or switch towards...
Topic: Business
Words: 576
Pages: 2
Abstract Human resource management/human resource (HRM/HR) refers to the practice of managing people in an organization in order to facilitate the achievement of an organization’s mission and reinforce its corporate culture. It can be implemented from either an administrative or strategic perspective. Administrative HR focuses primarily on daily processes and...
Topic: Google
Words: 2213
Pages: 8
Introduction Digital marketing has become a mainstay of the modern business environment. The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies. As a result, it has become strongly associated with more efficient strategies, optimised resource allocation, increased...
Topic: Digital Marketing
Words: 1184
Pages: 4
Defining the Issue: A Star Manager with a Diva Attitude Creating the environment in which employees will be able to not only meet the existing performance standards but also refresh to have an opportunity to reflect on the accomplished goals, get the priorities straight, and set the course for the...
Topic: Business
Words: 2648
Pages: 10
Usefulness and Limitations of Product Life Cycle: Essay Introduction A product life cycle is a model that describes the phases taken by products from the time they are launched by a company to the time they decline or die. Products have a life cycle that is similar to that of...
Topic: Business
Words: 2298
Pages: 9
Introduction The company that was initially chosen for this assignment is the Coca-Cola company. The home country that the assignment will be analyzing is the United States while the host country is Canada. Coca-Cola is a globally recognized brand that operates worldwide. International leaders need to be well-versed in a...
Topic: Coca Cola
Words: 2044
Pages: 7
Abstract Many businesses hierarchically organize themselves, with the executive management at the top and subordinates below them. Nonetheless, hospitality companies fare better when their organizational structure is flat and employ no middle managers or supervisors. Flat organizational structures are characterized by increased flexibility in disseminating information throughout the workforce, leading...
Topic: Organizational Structure
Words: 1759
Pages: 6
Research Overview Sound judgments and intuition are unquestionably vital in all businesses across the globe. However, more than knowing consumers’ wants and preferences demands proper market research. Equally, reliable and objective data reduces risk and increases the chances of success in business endeavors. Data collected in the market provides business...
Topic: Business
Words: 1426
Pages: 5
Introduction: Sundar Pichai’s Early Life and Education Pichai was born in the Indian state of Tamil Nadu. His mother, Lakshmi, was a stenographer, while his father, Regunatha Pichai, worked for the British company GEC. His father also had an electrical component manufacturing firm. Pichai attended Jawahar Vidyalaya Senior Secondary School...
Topic: Communication
Words: 1644
Pages: 8
Carlo Rino is a well-established fashion business that targets young women 18-35, who feel confident and daring. The brand sells bags from genuine and fake leather, using a developed network of suppliers. Carlo Rino is a successful business, but recently it discovered the need for an urgent innovation. At the...
Topic: Innovation
Words: 467
Pages: 2
A competitive advantage in the context of procurement by an organization such as McDonald’s refers to its ability to offer customers quality goods or products with more value relative to competitors. Overall, a competitive advantage is built over time and involves complex contributions from different departments in an organization. An...
Topic: Management
Words: 1081
Pages: 4
Introduction Lululemon is a multinational company specializing in selling athletic apparel. While the company has been experiencing worldwide success and opportunities for growth and market expansion, some circumstances turned out to cause the corporation financial issues. Moreover, the customers grew unsatisfied with the selection of items they could reach in...
Topic: Management
Words: 1025
Pages: 4
Common organizational business structures and processes are multifactorial and complex, consisting of multiple processes. This paper will seek to explore the key processes including finance, procurement, fulfillment, inventory and warehouse management, and manufacturing that involved in business functionality. The overview will examine purpose, activities, and organizational elements as well as...
Topic: Business
Words: 1817
Pages: 6
Introduction Globalisation has made cross-border investing more attractive and profitable but just as risky. The extent of this risk is highly dependent on the quality of corporate governance in the country where an international investor intends to do business. Corporate governance is defined as the organisational structure in the modern...
Topic: Business
Words: 2622
Pages: 10
Introduction Martha Stewart is one of the most well-known women in America, an author of books, and a successful businesswoman. Coming from a middle-class family she founded one of the world’s strongest brands and built a $200 million Empire based on the ideas of domesticity. In 2002, a stock sales...
Topic: Challenges
Words: 1713
Pages: 6
Introduction This paper talks about IBM as a company and what its functioning in terms of operations has been like. It particularly focuses upon IBM having issues or facing four key challenges, especially relevant to its marketing function as well as the logistics function. These challenges have been outlined as...
Topic: Challenges
Words: 3037
Pages: 11
Introduction Parker Pen is a preferred writing instrument for older generations. Its quality and craftsmanship are unquestionable to many “patrons” who are mostly identifiable to afford a luxury such as Parker Pen. Parker Pen launched a globalization approach in the 1980s that sent its reputation and sales backward. Globalization is...
Topic: Marketing
Words: 2819
Pages: 13
Brief Summary of the Case The case that we are supposed to analyze is devoted to the experience of one diving resort that suddenly became less popular among tourists. In 2008, the owner of the Coral Divers Resort found out that the number of divers using their services was gradually...
Topic: Business Strategy
Words: 2235
Pages: 9
Executive Summary The main objective of this report is to evaluate the competitive position of Coca-Cola. The models used for analysis include the Porter’s Five Forces, PEST analysis, and SWOT. The company experiences moderate pressure from the potential entrants because of the low switching costs. Although there are many substitute...
Topic: Coca Cola
Words: 2005
Pages: 8
This sample paper focuses on the marketing concept of Nike. Here, you’ll find Nike’s marketing principles and concepts, branding, organizational culture, and other information that might be useful for your essay writing. Nike is an American multinational corporation founded in 1964 as Blue Ribbon Sports and later changed its name...
Topic: Marketing
Words: 3011
Pages: 11
Abstract This paper attempts to analyze the case study of Lockheed Martin, a large weapon and aircraft manufacturing company that was involved in a series of unethical behaviors throughout the 1950s and 1980s. The paper follows the company’s development into a powerful domestic and international competitor forced to function in...
Topic: Business
Words: 1499
Pages: 6
Executive Summary The restructuring of Google is an important step that can bring many positive consequences and significantly improve the company’s performance. The redistribution of the core functional capabilities of the company will give an expanded view of brands and services and allow them to be brought into full-fledged subdivisions....
Topic: Business
Words: 5474
Pages: 19
Executive Summary Exploring business operations is a critical analytical process that entails understanding methods that govern revenue streams. The transportation industry gives a clear perspective on the complexities of running an international company. Virgin Atlantic is one of the most successful organizations among airline firms, yet it has to face...
Topic: Challenges
Words: 2311
Pages: 9
Introduction Business process reengineering is aimed at transforming processes so that the organization’s activities are optimized and efficient. Coca-Cola has engaged in business process reengineering to simplify internal processes, improve service, and get higher profits. Many stages were carried out, but still, the company achieved the planned results. Each reengineering...
Topic: Coca Cola
Words: 342
Pages: 1
Summary This paper examines the strategies Hewlett-Packard (HP) implemented to remain competitive in the market and achieve long-term success. The paper will also include business-level strategies and corporate-level strategies adopted by HP Company. As the main HP’s competitor, the paper also discusses how Dell has adapted its strategies to remain...
Topic: Business Strategy
Words: 2537
Pages: 8
Introduction Southwest Airlines is a low-cost American airline founded in 1967 and headquartered in Dallas, Texas. According to Dias (2020), it is one of the largest airlines in the United States, operating over 4,000 daily flights to over 100 destinations. With a focus on providing low-cost air travel and delivering...
Topic: Airlines
Words: 4183
Pages: 15
In “Remember the Titans”, the football team’s stages of group development were described using Tuckman’s five stages of team development. These phases, according to Tuckman, are “necessary and inevitable for the team to grow, to face up to challenges, to tackle problems, to find solutions, to plan work, and to...
Topic: Cinema
Words: 680
Pages: 2
Executive Summary There is a certain demand for electronic scooters in the market, and their popularity keeps growing. Canadian people also follow the trend and actively use the devices to move across the cities to easily and quickly achieve the final destination. The purpose of this paper is to prove...
Topic: Marketing
Words: 3073
Pages: 11
Cargill Brief History, Development, Growth, And Effect of Bird Flu Cargill company was founded by William Wallace Cargill and is the largest organization in the United States that is privately owned. The corporation deals in the supply of agricultural products such as fertilizers, feed, and seeds. Cargill Incorporate remains true...
Topic: Managerial Economics
Words: 2290
Pages: 8
Executive Summary Project Summary MES-Sim Corporation has been tasked with entering the Japanese market with its new video gaming system, the M-Box. This project examines various critical aspects of the country’s policy, legislation, business customs, practices, and social structure that may affect the promotion of the product. Furthermore, an in-depth...
Topic: Corporation
Words: 5013
Pages: 17
Battling employee turnover has become challenging for Advanced Photonics, Inc. (API) due to the increasing competition from start-up companies that foster innovation and attract industry giants’ risk-seeking employees. The case of Suzanne Chalmers is indicative of the company’s mixed success in producing staff retention strategies that would consider leaving intentions...
Topic: Race
Words: 1020
Pages: 2
Introduction As a business process, negotiations allow parties to discuss their differences and similarities in an attempt to reach an acceptable solution. This practice defines the inherent ability of sides that negotiate to find mutual benefits instead of completing transactions that do not lead to win-win scenarios. When parties build...
Topic: Collaboration
Words: 2064
Pages: 6
Introduction Workplace culture and demographics have changed considerably over the past few decades. Increased opportunities in education and employment have seen more women join the workforce and traditionally masculine professions than ever before. However, despite these remarkable strides, they are still underrepresented in top executive positions. Old stereotypes that equate...
Topic: Business
Words: 1471
Pages: 5
Product Selection – semisweet chocolate baking chips. Persona Key Factors: 29-39; male and female; work connected with brain activity; 85 % with a diploma; annual outcome: $ 50,000; married; two-three children (7-15 years old) Persona: Young family with children. The family consists of a married couple (34 years old both)...
Topic: Chocolate
Words: 701
Pages: 2
Decision-making refers to the process of finding and selecting options according to the priorities and values of the person making the decision (Haag & Cummings, 2008). Due to the integral role of decision making in company growth and financial progress, many firms allocate huge investments for business intelligence systems for...
Topic: Business
Words: 643
Pages: 2
Coca-Cola Company is one of the most influential beverages and soft drinks corporations with global influence and the largest market share. The major input comes from the drinks, whereas the expenses mostly consist of advertising and shipping or handling (“United States Securities and Exchange Commission,” 2015). The production costs are...
Topic: Coca Cola
Words: 341
Pages: 1
Introduction The first hotel of Ritz Carlton Hotel Company was opened in 1898. A year later, Cesar Rits opened another Carlton hotel in London, paving way to the emergence of a great name in the hospitality industry. The company had gone through many trials and tribulations while spreading its territories...
Topic: Business
Words: 1444
Pages: 5
Global trade and services have been affected greatly by the use of Internet technology. (Dull & Gelinas, Jr., 2008) The use of the internet made the transactions to be more often done electronically. Buying and selling of services and products through electronic systems like the internet or other computer networks...
Topic: Business
Words: 705
Pages: 5
Introduction Nike is a world-famous brand of activewear and sportswear that was established in 1964 as a small company selling sports shoes. Today, the company sells clothing, accessories, and shoes for all genders and ages. Nike has an extended distribution chain with branded stores and distributors in most countries of...
Topic: Nike
Words: 1957
Pages: 7
Intro to Coca-Cola Distribution Centers Interested in learning more about the world of Coca Cola distribution centers? We have prepared an excellent study for you on this complex process. You’ll find out what path your favorite drink takes to get to your supermarket on the shelf. We have considered all...
Topic: Coca Cola
Words: 3662
Pages: 10
Google has managed to stay competitive in its industry because its employees understand its values and culture. The firm’s employees have a deep appreciation of the company’s organizational culture because it helps them achieve their personal as well as corporate objectives. Google’s management has made all employees understand its goals...
Topic: Google
Words: 1130
Pages: 5
If you’re about to write a paper on Colgate marketing strategy, check out our sample! Here, you’ll find information about marketing mix of Colgate, the company’s campaigns, positioning, branding, and other aspects. Introduction A marketing plan is a comprehensive document that covers an organization’s product promotion efforts for a given...
Topic: Marketing
Words: 2520
Pages: 10
Background and Introduction Management problems involve decision making problems. Decisions are important tasks that all companies have to make. The premise that companies have to acquire, allocate, and control factors of production brings out the necessity for inventory management. Companies involve themselves in inventory management in order to hold inventories...
Topic: Management
Words: 1186
Pages: 5
Short Biography Ferruccio Elio Arturo Lamborghini was born in April 1916 in a small village Cento in Italy in the family of grape growers. From his early years, he had exposed a great predisposition towards industrialism and machine building. When Ferruccio Lamborghini was a little over thirty years old, his...
Topic: Business
Words: 1144
Pages: 5
Introduction E-commerce is the use of internet platform to carry out business transactions. It entails digitalization of all business activities between an organization and its customers or clients. On the other hand, e-business refers to digitalization of transactions and processes within an organization. However, the two concepts have similarities owing...
Topic: Commerce
Words: 4427
Pages: 17
Introduction The Hollywood movie business is distinguished by a high economic concentration, with a few dominant major firms. This concentration significantly impacts the industry’s pricing and competition level. Due to high entrance hurdles, competition in the Hollywood film business is restricted. Since film production and marketing are costly, it is...
Topic: Business
Words: 944
Pages: 3
Background Information Joe Fresh is a fashion brand created in Canada by the designer Joe Mimran for the Canadian group Loblaw Companies Limited. The company focuses primarily on producing apparel, footwear, accessories, cosmetics, and many other units under the general brand name Joe Fresh. The company is well-distributed all over...
Topic: Business
Words: 1111
Pages: 4
Introduction Companies that employ numerous people often become subject to different legal and ethical challenges that frequently arise due to the failure to ensure proper management. Every year, notable companies encounter issues concerning their ethical conduct, which eventually may translate into lawsuits and conflicts with their employees and partners. The...
Topic: Challenges
Words: 1437
Pages: 5
Introduction Stakeholders involved in the activity of Dell Technologies include employees, customers, business partners, and many more. The company has several sponsorships, such as McLaren Technology Group (Dell Technologies). Dell aims to maximize the level of technological assistance for the automotive manufacturer, bringing technology to different teams working under the...
Topic: Dell
Words: 1660
Pages: 6
Abstract Over the decades of its existence, McDonald’s has been demonstrating quite impressive success. Due to its smart use of marketing, particularly, branding, pricing, and product diversification, the company has achieved notable success. However, in the realm of the digital market, the marketing approach had to be changed drastically. The...
Topic: Digital Marketing
Words: 3446
Pages: 11
Introduction An organization’s expression of its vision and mission is essential to its overall structure. A vision statement for a corporation lays out its goals and objectives for the foreseeable future (Carpenter et al., 2009). It gives an indication of the path that the company intends to take in the...
Topic: Business
Words: 1258
Pages: 6
Introduction The role of strategic management consists of three separate acts. They are developing, implementing, and evaluating cross-functional choices that allow a company to accomplish its goals. In a world as dynamic of modernity, strategic management is essential for businesses seeking success. With globalization at an all-time high, strategic management...
Topic: Disney
Words: 3687
Pages: 13
Introduction Barns Group Limited is an organization like many others that encounters different forms of unethical acts. For instance, looking at the IT department, there is a scenario that has been mentioned earlier concerning asking for an employee’s login details from a manager. It is hard to judge whether the...
Topic: Ethics
Words: 1483
Pages: 6
Introduction The balanced scorecard is a performance gauging tool that is meant to match business activities with the company’s vision statement. It is a strategic planning system that can be used to monitor business activities and the results that arise from these activities. A survey undertaken by Bains and Company...
Topic: Balanced Scorecard
Words: 2058
Pages: 4
Executive Summary JD Sports is a rapidly growing company realizing sportswear of popular manufacturers as well as its own brands. It is based in the UK and operates in nineteen countries, including not only Europe but also Australia, South Korea, Malaysia, and others. The situation for the business seems to...
Topic: Business
Words: 3379
Pages: 12
Introduction The ongoing debate around the issue of whether leaders’ skills and traits are innate or acquired has been at the center of experts’ discussion. However, research suggests that although individuals might be born with a set of personal characteristics contributing to their leadership potential, one can learn and develop...
Topic: Leadership
Words: 543
Pages: 2
Apple Inc. is one of the leading producers of IT products with its most prominent products such as iPhone, iPad, Macintosh, iTunes, as well as many other successful projects. The use of effective information systems is the company’s competitive advantage (Hwang & Chen, 2017). iCloud was developed in 2011 as...
Topic: Apple
Words: 288
Pages: 1
Executive Summary The objective of the paper is to analyze the company Habitat for Humanity International for its strengths, weaknesses, and the threats and the opportunities that are faced by the company through the identification of strategies that can enable the company to overcome its threats through strengths and opportunities...
Topic: Business
Words: 1310
Pages: 5
Marketing Communications The advertising and promotion strategies of Keurig rely on integrating marketing communications between the company and potential customers. The company has long abandoned the traditional channels of advertising and communication, such as radio, TV, and paperback advertisements, instead preferring to connect with its potential audience using the Internet...
Topic: Marketing
Words: 586
Pages: 2
If you are about to conduct Disney market research, you are at the right place! Here, you’ll learn about Disney marketing strategies and campaigns to get inspiration for your paper. How does Disney conduct market research? What is an example of their findings? Disney has been actively conducting market research...
Topic: Disney
Words: 1174
Pages: 5
Radisson Blue is chain of hotels operating in more than 380 cities, belonging to the Radisson Hotels conglomerate. This chain exists since the 1960s, with the brand coming online in 2009, after a rebranding strategy was launched by the company (Sharma and Jaswal 2022). These hotels can be found in...
Topic: Business
Words: 821
Pages: 3
The LEGO Brand Touchpoints There are several touchpoints that the LEGO brand implements to promote its brand and the first one is related to a strong brand design. A demonstrative example of why the touchpoint is important for the target audience is the case of China, where money was invested...
Topic: Brand
Words: 930
Pages: 3
Summary Amazon, the world’s biggest e-commerce brand established by Jeff Bezos, was founded in Washington in 1994 and again in Delaware in 1996. Its website was launched for the first time in 1995. In addition to being a worldwide e-commerce brand, Amazon is also a prominent cloud player and is...
Topic: Amazon
Words: 1241
Pages: 4
For effective sales and business management in general, it is necessary to analyze the market and the company’s capabilities from the perspective of certain factors. It includes the five forces or five main aspects that must be analyzed for effective management. The analysis will help to view sales from the...
Topic: BMW
Words: 598
Pages: 2
Culture shock is a pretty common issue in businesses that is tended to be overlooked. It occurs when people move to another country or face a new culture, which leads to confusion, anxiety, shock, astonishment, or feeling of uncertainty (Segal et al., 2021). Its importance does not have to be...
Topic: Culture
Words: 324
Pages: 1
Leadership plays a crucial role in business management, and the wrong decisions of a person in charge can significantly harm the whole company’s wellbeing. The case of Ron Johnson’s executing role in J.C.Penney shows how an outside-taken leader who administrates without considering corporate culture and values can destroy a reliable,...
Topic: Business
Words: 1184
Pages: 4
Introduction Research design is a prominent and vital part of marketing researcher. By applying various methods of analyzing and interpreting data, one can form solutions to emerging problems and ensure the stable development of a company. In this process, choosing the most appropriate type of research design is especially important,...
Topic: Fashion
Words: 1028
Pages: 4
Executive Summary These studies would chiefly focus on ASDA’s clothing Brand” Georges Clothing”. It happens to be a UK subsidiary of the giant US food major, Wal-Mart. George at ASDA is a subsidiary of Wal-Mart with a market share of 16.94% in the UK business. Currently, ASDA has over 259...
Topic: Marketing
Words: 5868
Pages: 20
Issues that come from organizational structure, stability, management, and resources belong to internal pressures. On the contrary, external pressures are risks related to overall conditions of economy/industry, political, legal, and socio-cultural factors. Ford Motor Company, which is a well-known American automaker, already had a successful turnaround in its history under...
Topic: Ford
Words: 766
Pages: 8
Each person, being in society, can occupy one of two positions. An individual can either obey or hold a dominant position. A leading place is the goal of many, but achieving this status requires the acquisition of appropriate skills, first of all, responsibility and accountability. The significance of these two...
Topic: Business
Words: 605
Pages: 2