1271 samples of this type
Introduction Advertisements are developed in such a way that they can capture the audience’s attention. For adverts to create an appeal to the targeted individuals, Henry A. Murray developed fifteen emotions that commercial ads must at all times exploit. A long time ago, most consumers followed most ads without trying...
Introduction In a contemporary society driven by technological advancements, people are capable of engaging in trending activities easily. In particular, the popularization of smartphone use, the Internet, and social media platforms has contributed to trends’ spread and following by the online community. Indeed, social media use is now omnipresent, especially...
Social networks currently take a substantial part of people’s lives and are integrated into all spheres of it: leisure, work, hobbies, and communication. Indeed, humans use online platforms for various purposes: they keep in contact with friends, relatives, and ex-classmates; unite in groups by interests, work and earn money, and...
Introduction Social media can be described as one of the most disruptive technologies since it has caused massive revolutions in social, economic, political, and even cultural aspects of human life. Businesses have used social networking sites as tools for marketing while politicians use them as campaign platforms. From a cultural...
The Hunger Games‘ first film, Catching Fire, has become an excellent example of a transmedia storytelling campaign. The Hunger Games takes place in a dystopian post-apocalyptic future in Panem. Every year, a boy and a girl from each country’s 12 districts are chosen as a tribute and forced to participate...
Introduction Mass media are powerful instruments for forming, influencing, and manipulating the consumers’ views on the covered subjects. The audience should be conscious of that fact and be critical of the presented content, especially regarding such important topics as sexuality. In this case, some mass media can be utilized as...
Marshall McLuhan, a well-known Canadian communication theorist, revealed his theory’s main idea by coining the phrase “the medium is the message.” This phrase reveals that the message’s meaning is determined not only and not so much by the content as by the form. In general, this theory is about what...
Introduction The perspectives on the creation and development of social media vary depending on the lens utilized to analyze the event. While humanities and history lenses are perhaps some of the most widely-known and widespread points of perspective, others offer valuable and unique insights. Social and applied sciences view technological...
It is hard to disagree that various types of media can have stronger or weaker impacts on the behaviors and thoughts of their audiences. Even though many of these effects are, unfortunately, negative or biased, some sources or authors decide to open people’s eyes and get them to think about...
Primary sources are invaluable when it comes to exploring the socio-cultural phenomena of the past. The collection of essays devoted to the new cultural groups of the 1960s compiled by Bloom and Breines sheds light on the historical period’s countercultures and allows keeping track of their evolution. Particularly, the collection...
Introduction Social media is a natural phenomenon of modern hi-tech life. The impact of virtual communication is significant as people are often willing to pay more attention to online interaction. Besides, due to the development of technology, social media plays the role of platforms not only for communication but also...
The rhetorical analysis is a necessary tool that helps to understand how writers or speakers use words to fulfill the communicative function of their text. The art of rhetoric deals with effective, persuasive oral or written communication, applying certain techniques that are widely used in creating commercials and advertisements. This...
Gillette: ‘We Believe’ Genetic Fallacy The Genetic Fallacy is a logical fallacy that directly links a person’s origin to its character, personality, or nature, and it is present in the Gillette’s campaign ad. The argument begins with an identification of the origin of an individual, group, or entity. The next...
One of the most famous advertising campaigns of the last decade, Old Spice’s “Smell Like a Man, Man,” was continued earlier this year. For the first time, the appearance of this ad brought the company and its products to a new level of popularity. This reason became an argument in...
Introduction Through the various changes that have taken place in our recent studies and measurement of advertising techniques, it has been found that advertising definitely works better than not advertising. It is certainly more beneficial than promotions and it works on almost any type of media, like print, radio, internet...
Introduction Many individuals in the USA buy magazines or, at least, see them on newsstands regularly. Magazine covers usually present the images of wealthy individuals who can be seen as role models for the population. However, it is possible to say that the men and women featured on magazine covers...
Racism is one of the most controversial topics in America and other places around the world. For many decades, the issue has been widely discussed in the fields of politics, religion, and education. However, the situation has worsened with more covert misrepresentation of racial and ethnic minorities in films, television...
Introduction In a digital era, communication has changed significantly, yet the depth and breadth of those changes still require thorough assessment. Messengers, social networks, image boards, forums, and other forms of online platforms for exchanging information present a wide field for research and exploration. Given the fact that the users...
In 2015, Dove launched its new Dove Choose Beautiful advertising campaign, writing a new chapter to one of the most successful marketing campaigns ever, the Real Beauty campaign that started in 2004. The campaign was groundbreaking: its purpose went beyond promoting its commercial products but aimed at drawing people’s attention...
Introduction With the development of IT technologies, Internet advertising has evolved, too. Such companies as Google and Facebook are constantly changing, adjusting to the new conditions so that their advertising platforms work. Today, digital advertising utilizes many techniques based on programs that detect, track, and analyze the actions and reactions...
In this TED talk, Leslie Dodson explores the complexity encountered by journalists and researchers in presenting their narratives to the public. Journalists and researchers could be covering the same event or issue. However, their approaches to presenting them to the public are very different—sue contradictors ethics and practices in reporting....
Human beings are usually “attached” to specific cultural or racial groups. Every country or society has different cultural groups. Some of these cultural groups encounter various challenges, such as discrimination, prejudice, and “communication barriers.” However, it is mandatory for individuals in a society to communicate with one another. This explains...
Introduction The assessment of media coverage and its perception from the public’s perspective has generated an understanding of how a message can be interpreted differently. The example examined was the TikTok ban’s coverage due to the lack of data security that the Chinese government could access on demand. The current...
Ethics, also called moral philosophy, the discipline concerned with what is morally good and bad and morally right and wrong. The term is applied to any classification or theory of moral values or principles. In the digital age, cyber-ethics is described as the discipline of using appropriate and ethical behaviors...
Research dossiers and news reports have linked teens’ use of social media to mental health problems. An independent school made headlines by asking parents and students to sign a “contract” banning phone use on the road, during meals, and at night (Frazer-Carroll). In adolescence, when status and popularity are so...
Introduction The evolving world has exposed teenagers to the day-to-day use of social media; unlike in ancient times, adolescents can access information and network online. According to Ahmad et al. (2019), the digital era has played an important and pivotal task in shaping the awareness levels of teens. The availability...
Introduction The celebrity phenomenon first appears in the nineteenth century and is completely within the structural framework of modernity. Since ancient times there have been individuals whose exploits were widely known, be they heroes of antiquity, politicians, or aristocrats. Along with the economic, military, and political elite in the social...
I find mass media to be one of the most significant influences on the perception and performance of informal deviance in modern society. This is largely due to the constantly evolving nature of media as well as what is considered to be formally deviant. Social norms are much more susceptible...
The article by Fowles (1982) targeted 15 specific appeals to the basic human psychology that advertisers have developed to make their products marketable. Fowles (1982) singled out the following appeals making consumers buy things they do not need or can substitute with analogs. Sexual motive: a rare but noticeable appeal...
Introduction Technology has transformed the world significantly, affecting almost every aspect of people. One area that has been majorly impacted by technology is early childhood development. Before technology, most parents spent time with their children interacting with them actively. Such children grew up being socially active and with the ability...
I comply with your statement that social media provides more opportunities for all to show different perspectives on the same issue and demonstrate the results of someone’s work more effectively. I believe that the future of social media should be considered through the lenses of business and marketing. Moreover, social...
The rhetorical analysis chosen entails Nike’s commercial, “We’re short a guy,” which shows a young man playing multiple different sports. The boy showcases Nike’s sports clothing while being pulled into various sports (Burnette n.p.). The commercial also shows some of the most successful and famous players wearing Nike’s sports products....
Introduction Social media platforms are becoming increasingly popular across the world. They allow individuals to communicate, share images, and interact with content posted by peers, family, and celebrities. These media platforms allow people to edit pictures, thus facilitating the presentation of idealized versions of themselves. The meteoric rise of influencers...
In his influential essay “Encoding/Decoding”, Stuart Hall discusses the process of conveying and receiving ideas through media. He claims that the main reason why messages are interpreted not in a preferred way is the gap between perceptions of people responsible for creating the – “the encoders” – and people who...
Article Choice I chose four advertisements, as they appeared to be engaging in terms of the social science questions they identify and address. Each ad represents different products – toothpaste, locks, beer, and a Red Cross campaign. However, they are all united by the various social representation of individuals, their...
The article “Upside down: A primer for the looking-glass world” by Galeano (2001) represents an immensely honest and even, to some extent, brutal overview of the present world. The work is comprised of metaphors, exaggerations, irony, and contrast. Galeano (2001) attempts to open the readers eyes to the reality in...
Problem Statement The apocalypse of the 21st century might look like blocking social networks for 2 hours. There is panic in the street; people randomly walk around holding their photos and ask each other: “Do you like it?” A couple of decades ago, this situation would have seemed absurd, but...
Video games have become very popular among children. There are different points of view concerning its influence on children. Some parents consider some games to be intellectual and useful for their children as far as such games develop their skills. Nevertheless, there are more disadvantages than advantages in modern video...
Introduction These are two different types of exhibitions that differ in various ways, from participants to target audience and the targeted outcomes. Both have different target purposes and their purposes have been discussed in detail. Book Fairs This is an event usually organized by books’ publishers, authors, and booksellers, targeting...
Introduction Although some people balance their time between computer games and other important developmental activities, some people have been totally incapable of balancing computer games with daily developmental aspects of life such as work, social life, family, and school. The most alarming of these developmental aspects is the increasingly reduced...
Celebrities receive such a remarkable level of attention today, and a lot of emphasis and value is placed on their actions. These are mostly the rich and famous and in this mad adoration, the media has given them a colossal amount of coverage, sharing all aspects of their lives to...
Introduction TV medium is one of the most popular and effective media for advertising today. Advertising of chocolate is based on a unique tastes and demands of consumers and requires messages and images to attract potential target audience. The target audience for this product is women between 20-40 years. Selection...
Contemporary public relations specialists are opposed to more problems and encounter material rapidity, and globalization modifies the stride and scenery of the occupation. The contemporary industry, categorized by globalization, entails administrations to comprehend the intercultural and intercontinental features of public relations during the operation in a worldwide marketplace. The internationalization...
Introduction The development of the media has profoundly impacted families, cultures, and society as a whole. The ubiquitous accessibility of media has increased communication speed and convenience, enabling individuals to communicate with one another beyond geographic boundaries. The media has contributed to the globalization of culture by exposing individuals worldwide...
Introduction In a dynamic world catalyzed by the rapid advancement of technology, the use of social media is becoming a daily routine for a considerable number of users. Social networks have now become the mouthpieces of information, presenting individuals with the opportunity not only to communicate but also to receive...
It is essential to understand the nature of linguistic styles applicable to the general audience in order to create an efficient advertisement. The persuasive power of ads stems from the development of rhetorical elements specific to marketing purposes that focus on making customers get interested in a product or service...
Introduction Journalism ethics is a subset of communication ethics studies that seek to define, analyze, and promote the correct and virtuous conduct among professional media workers. The first substantial attempts to develop the norms of responsible journalism can be traced back to 17th century Europe (Ward 307). Inspired by the...
In today’s world, many people constantly use social networks, which affects the change in business and its strategies. First, the companies themselves pay attention to their media and Internet presence. Secondly, company employees have constant access to social networks, which encourages them to develop addiction (Priyadarshini et al., 2020). The...
Introduction In the industry, greenwashing is described as a brand’s unjustifiable and deceptive assertion that its product is more ecologically friendly than it is. People can view this in a variety of ways, including obvious deceit, covert advertising, and typically as bold statements with no full disclosure of the actual...
Introduction In the ‘information’ age, access to facts and subjective opinions is the most valuable asset in the world. The biggest companies are constantly struggling to get as much insight into their customers as possible since good knowledge of the target audience allows them to offer services most effectively to...
Introduction The most important reason to utilize social media is to allow individuals to socialize, regardless of geography or time constraints. Social media let teens keep in touch with existing friends and create new ones thereby acquiring efficient socialization skills. Similarly, it provides a virtual alternative for teenagers who find...
Introduction Social media became popular only several decades ago, but at present, they constitute an important part of everyone’s daily routine. People use them to communicate with each other or to show details from their life or work. Instagram and Facebook are among the most widely used social media today,...
Introduction The headline in the selected story is that teenagers who are addicted to TikTok are more likely to experience severe depression, anxiety, and limited working memory. The selected article was obtained from a news website called PsyPost and was published online on January 25, 2022. The article captured my...
Introduction Social media monitoring is an effective strategy to identify what clients and potential customers say and write about a business. This information can help organizations find how satisfied their clients are, what product or service improvements can be implemented, how clients compare different competitors and many others. The definition...
Introduction An urban legend or urban myth is a widespread contemporary coequal to the vision of fairy tales circulating in modern society. At first glance, the story may seem plausible, including actual characters and carrying a particular moral, but usually, urban legends do not have valid evidence. The legend usually...
Introduction Video games refer to leisure activities conducted using electronic machines, mainly involving manipulating images produced by a computer program available on a monitor or any other form of display. Most youths and a good number of the population are currently fond of video games, and hence, the need to...
I would turn to the success story of WhatsApp to hook up with the audience. The popular communication app that was downloaded more than 70 million times in 2019 was created and developed using a limited amount of money (Statista, 2019). New digital solutions require prominent ideas and concepts and...
Introduction Creating a prosperous print ad in the incredibly competitive marketing and advertising industry takes more than drawing a picture of the product. The market and customers are much more demanding and intelligent than a few decades ago, considering the growing popularity of social media and digital resources in general....
Natural disasters have stroke and their consequences are unimaginable. Lives have been lost, property destroyed, dreams shuttered, bodily injuries inflicted among all these happen regardless of race, economic status, gender, level of education among other characteristics. For this reason, there is need for all the stakeholders to have basic and...
Belonging to a particular culture is central to the very human nature since it creates a sense of security and satisfies people’s need for belonging. Although the concept of culture can be stretched fairly far, and some cultures might seem less significant than others, it is possible to gain deep...
The media, also referred to as the fourth estate must act as a check for the society. It has a duty to inform the public on what is going on around them and what affects them. In carrying out its duty to inform and educate, several factors influence how they...
Introduction A celebrity is a widely known person or a famous person that attracts media attention and the public. Celebrity image was born in the media that prompted the relationship between fame, ordinary people and television. Celebrity status is usually generated from the media; people can also become famous without...
Introduction The growth of technology has led to social media being an integral part of society. Today, over three billion people own and operate Facebook, Twitter, and Instagram accounts among other social sites. Studies show that on average, folks spend at least two hours on social media daily (Woods and...
How a Blender Works Specific Purpose: to show my audience how a blender works and benefits that it can bring to one’s everyday life. Central Idea: a blender is a useful gadget that can assist in various cooking tricks as well as save the time of its owners. Introduction Hello,...
Importance of culture in advertising by Suzanne Robbe Summary Businesses in many sectors of the economy are continually becoming global. Technology continues to make the world smaller, and this offers a new business opportunity to local companies (Robbe par. 2). To enter these new markets and be successful, they must...
Introduction Statement of Research Issue This research investigates media for social change may be used to create an environment where people can engage in the public realm, mediate disagreements, and encourage civil debate. For an informative analysis, I have included my personal view on media power and discussed communication as...
In the modern world of increasing competence, marketing needs to be as creative as possible. There are countless strategies that specialists use to attract potential clients. Indeed, great marketing professionals can make any ordinary product stand out. A great variety of methods has a common objective: to make an advertised...
Introduction In today’s world, social networks play an important role in human lives. Instagram is one of the most popular social networks, and many people use it to seek recognition and assert their self-reliance. In this post, we will discuss some of the motivations for self-improvement and self-assessment using the...
Introduction In this paper, I would like to describe the positive aspects of social media for communication and relationships. Media is a tool and an opportunity to build and maintain relationships and connections, including friends, family, and even professional contacts. Subsequently, communication through social media allows people to stay in...
Introduction The need for advertising arose almost as soon as the goods, sellers, and buyers appeared. In order to successfully sell any product, it is necessary to attract a buyer. To date, most have already developed psychological immunity to the massive advertising attacks that they experience day by day. It...
The history of some news publications demonstrates how innovation can keep a business competitive for several centuries. One such example is the Financial Times (FT) – a financial newspaper established in London in January 1888 by James Sheridan and his brother (Financial Times [FT], 2022). The first issue of the...
The cinematic production in question is a comprehensive six-hour documentary that introduces pivotal concepts and occurrences pertaining to the formation of the global economy. “Commanding Heights: The Battle for the World Economy,” presented by PBS, stimulates the viewer’s capacity for discernment and reflection in relation to economic matters. The series’...
Gladwell (2010) claimed that social media activism could make people pay attention to particular problems with low risk, but not as good as traditional activism because it does not lead people to sacrifice. Gladwell (2010) argued that the role of social ties is vital because leadership organizes people using rules...
During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...
Fallacies are a common occurrence in the world of politics, advertisement and journalism. They are used as a means to invalidate the opponent, present oneself as superior to the customers and clients or to enforce a message, regardless of whether it is rational or nonsensical. The following post will review...
The influence of Social Media on Mental Health Humans are social beings who thrive when they are in the company of others. The nature of their bonds influences their mental state and happiness. Socially connected people can survive stress, worry, and sadness, increase self-confidence, bring happiness and peace, and alleviate...
Most film critics have repeatedly deemed Citizen Kane the greatest film of all time. The film is about a newspaper tycoon Charles Foster Kane, the foundation of journalism in the whole storyline (Armstrong 126). While Kane is on his deathbed, he utters the word “Rosebud.” Jerry Thompson, a reporter, is...
Advertising has become an essential element of product promotion strategy in a globalized world. The first commercial advertisements were published in 1650 in England. Consequently, the advertising began to spread in the United States in 1704, also in newspapers, mainly for the purchase and sale of real estate. As their...
Nowadays, almost all people, especially the representatives of young generations, consider their smartphones and laptops to be an integral and rather significant part of their life. Having an account in social networks provides individuals with numerous opportunities. Nevertheless, even though some may refuse to believe in this, social media can...
With the advent of the Internet in the modern world, most everyday tasks have become much easier and more accessible. Opportunities for remote communication, dating, ordering food, and leisure activities have become wider, qualitatively raising the modern user’s standard of living. However, along with the Web’s obvious benefits, technology has...
Media has become one of the most powerful communication tools in the modern world. For this reason, it has been given much attention, and numerous researchers have investigated this phenomenon. Thus, one of the major insights regarding the topic is the media’s ability to promote communication by creating new communication...
Background During the past decades, social media have provided important platforms in politics that are mainly used to educate and disseminate information. People can interact directly with politicians and party representatives, and share their ideas about civic and political issues (Wihbey, 2019). Platforms such as Facebook are widely used by...
To retain its target audience and remain a popular activity, the sport needs the support of television as one of the main media tools. Television provides ample chances for the sports industry to attract investors and new participants. However, the rise in influence and grasp comes at a price, which...
Introduction All over the world, soccer is no longer only a game in which two teams fight each other. Today, this sport is associated with serious businesses where large companies invest multimillion-dollar assets. Moreover, as in any commercial industry, the positions of soccer clubs are largely determined by their financial...
In modern research, the concept of new media often receives contextual content through opposition to old media. Until the 1980s, the media consisted of television and radio (Noordegraaf et al. 5). Under the influence of the development of computer technology, it began to change due to digital information encoding technologies....
Introduction The rise of the digital era has improved the standards of living and provided unheard of opportunities. Concurrently, the spread of technologies has raised concerns about the nature of human relationships, now molded by screens, texting, and social media. The book titled Alone Together: Why We Expect More from...
The portrayal of sex in the media has become commonplace in modern society. However, sexual behavior is usually attributed only to young people, while “older people are often perceived… as post-sexual” (Bouman & Kleinplatz, 2016). This perception of sexuality in older age is due to a number of physiological, psychological,...
Introduction The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world. Advertising through social media forums is a pervasive, strong force that defines the attitudes and behaviors of a majority of the population that who impacted by...
Introduction Media rituals are a part of media culture influenced by national and corporate traditions. It is not difficult to see that a medium of communication in the modern world can require very considerable resources, skills, organization, and sophisticated technology. Thus, we talk in overall terms of the communications industry...
Although Charles B. Darrow of Germantown, Pennsylvania is the officially recognized father of the Monopoly game, having developed and played the inventor’s version of the game back in 1929, advocates of the game believe that the true game creator is a woman named Elizabeth Magie who created what is thought...
The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy. In the beginning, viewers get to see an old man entering the bedroom with his wife laying on the...
When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend “figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior you’re hoping for” (O’Rourke, 2019, p. 6)....
The widespread use of social media platforms like Facebook, Twitter, Pinterest, Instagram, and WhatsApp has changed the way people communicate. These platforms facilitate communication, collaboration, content sharing, and interaction. However, they are detrimental to effective communication between people. Social media has negative effects on real-life communication because it decreases the...
In his article “The rhetoric of video games,” Ian Bogost writes about how video games are sophisticated statements reflecting the real life of people, their interactions, feelings, and worldviews. The games that we play can make arguments about society, persuade people to take a specific side in them, and express...
Factors which Helped Whitiker Escape Poverty and Moved up Middle-Class “Angela Whitiker’s climb” is a June 12, 2005 publication in The New York Times and has been authored by Isabel Wilkerson. The article describes the life of a woman who rose from a class of poverty to a middle class...
Introduction The article “The algorithmic imaginary: Exploring the ordinary affects of Facebook algorithms” discusses user experience with social network algorithms. The author examines user awareness of this domain and reviews the assumptions of people in terms of algorithmic computation. The purpose of this paper is to review the article and...
Introduction Nowadays the world presents state-of-the-art technology and new opportunities, allowing us to be connected to the Internet around the clock. Teens and tweens tend to spend many hours looking for photos, videos, or chatting with their friends on social media. While some of the mentioned activities can be positive...
Executive summary This is a business report on the advertising at Emirates Group. It entails the Group’s strategies and activities on passenger communication, visual services, and advertising. The report discusses the activities of advertising, which include, budgeting factors based on the ROI and accountability, Information, Communications, Entertainment (ICE), flight Passenger...
Introduction Imaginary worlds created by the movie and game industry are fascinating. Modern technologies allow creating masterpieces of science fiction, fantasy, historical movies, and others as well as real video games that can give much more than movies can. Video games are interactive; they provide a gamer with an opportunity...
The past few decades have been characterized by an increase in the media content available to the public. Some of this media is of a violent nature and questions have been raised as to the effect of exposing children to violent media. Parents, teachers and psychological health professionals all express...
The contemporary society is closing to the state of total digital inclusion, which means that soon the vast majority of people will become the constant users of various digital technologies. The use of devices such as tablets, cell phones and computers is getting more and more popular, and it starts...
Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...
Introduction In 2004, Melissa Dittmann found out that advertisers spend at least $12 billion annually on messages that target children. Consequently, the media was flooded with messages that bombarded young audiences with messages that intended to persuade them along with a certain desirable behavior as orchestrated by the advertisers. Since...
Facebook has been one of the most popular social networks worldwide for a long time. Recently, however, Facebook usage trends have been eroding and declining. However, most of the younger generation has recently left this social network. Experts believe that such data shows that Facebook is at the final stage...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
Socialization is crucial for community growth and economic development since it promotes the exchange of ideas and unity. The development of social media platforms has made it easy for individuals to communicate regardless of the distance between them. Although technology has positively influenced socialization, it is associated with negatives such...
In the current digital era, nearly all aspects of life are deeply intertwined with technology. Technological advancement has led to the widespread use of social media for various purposes. In particular, the growing popularity of social media has influenced how business is conducted. In the restaurant industry, customers can connect...
The Sundance Festival, the most prominent independent cinema event in the United States, presents both domestic and foreign autonomous creators and takes place annually. Each year, two of the best American football sides face off in the Super Bowl in front of a vast crowd, and it is as American...
The impact of technological progress on people’s consciousness and thinking capacity has always been under study in current research. With the rapid expansion of the Internet in the recent two to three decades, the social landscape has transformed significantly due to increased reliance on digital communication, remote work, and assistive...
Social media has changed people’s lives significantly, as it has introduced a novel way of sharing information. Although people can share the smallest details of their lives with their friends and loved ones, the platforms also allow communication with strangers. Moreover, as people try to show their best selves on...
Background A public relations campaign’s objectives, target audience, organization’s goals, and required communication medium must all be defined in a complete Media Plan before the campaign can be successful. A good way to reach a wide audience is to use the media to restore the company’s tarnished reputation. Minnesota Public...
Introduction Twitter is one of the biggest social medias; it provides a platform for people to share their thoughts and interact with others. It can be accessed via web browsers, such as Chrome, or on the Twitter app which is downloadable from Apple’s AppStore or Google’s Play Store. Twitter is...
Introduction There is a considerable extent of evidence that Chinese media possess a notable influence on modern international relations. It seems rational to present this influence through a particular example. ByteDance is a Chinese privately-owned Internet holding company that owns a number of popular services. This company was founded in...
Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...
The development of digital technologies and online mass media sources has caused a significant decline in demand for print newspapers all over the world. The statistics state that only in the United Kingdom the expenditure on newspapers fell from almost 4.5 billion pounds in 2005 to 2.8 billion in 2020...
Ideally, people wish to buy only the items that they need, thus, reducing expenses. However, as the list above shows (see Fig. 1), this is rarely the case since intended purchases are often coupled with spontaneous ones. To avoid the urge to buy a certain product that is marketed aggressively,...
Introduction News coverage plays an important role in shaping readers’ perceptions of the world around them, which is especially relevant for political events. Members of the City Council of a small town are doing their best to accuse supporters of the opposite faction of lies and corruption. However, none of...
Introduction The debate about the benefits and harms of computer games has been ongoing since their inception. Proponents of video games note their benefits for developing useful social skills and learning. Opponents of video games are alarmed by the negative impact on the psyche of children and adolescents. Habitual exposure...
Introduction There is exponential growth in social media usage to acquire and spread information. One of the reasons for the popularity of social networking sites is that they allow users to create, receive and share public messages at a cost-effective price. Moreover, there is significant internet penetration across the globe,...
Mass media is a great instrument for shaping public opinion, and it has a significant influence on people’s minds. The Internet impacts not only adults but children and their psychological development as well. They watch various movies, cartoons, and memes, read different books, and the content they consume is not...
The discussion of gender stereotypes and queer representations in music is especially valid in the hip-hop genre that has been subjected to racial and gender limitations for the longest time. In the modern era, the attention of hip-hop audiences is primarily focused on the question of whether there is a...
Introduction Futurama, an animated sci-fi sitcom made in the United States at the turn of the 21st century, is worth mentioning in the list of works whose relation with gender stereotypes is quite ambiguous. In one respect, it seems to support them, as several characters correspond partly or completely to...
Introduction In Texas, the governor can sway public opinion as well as direct and influence the actions of other officials on multiple powers that the legislature confers to him or her. These are the informal powers conferred to the occupant of the seat of the state governor. Noteworthy, these powers...
The article Selfies, Filters, and Snapchat Dysmorphia: How Photo-Editing Harms Body Image, written by Abigail Fagan, raises a crucial question for the contemporary society of how social media influences our perception of the ideal body image that every person should have, according to the online influencers and opinion leaders (Fagan,...
In the highly digitized world of today, it is almost impossible to find someone without a social media account. Or, even more often, a few of them – Snapchat, Instagram, Facebook, Twitter… The choices are vast and the opportunities for self-expression are endless. The perceived online anonymity might tempt some...
Introduction The credibility of news on the Internet is a topic that often becomes the cause of controversy and even lawsuits against unscrupulous media resources due to the high frequency of fake news published online. Massive access to the global web and relative freedom to post digital content are factors...
Introduction The Internet plays a significant role in an individual’s daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of...
The concerns that an interviewer should be aware of regarding the child as a reporter Before interviewing a child, the reporter should always seek permission from the child’s parent or guardian. They should explain to them the reason for the interview so that the parent or guardian can make an...
Introduction Just like in any other profession, the impact of social media is now evidenced in the health sector. Internet usage and respective social networking sites have become a common phenomenon. Professionals and organizations involved in the health sector have opted to network with colleagues and the public on related...
Sarcasm and irony are literary tricks that make the text richer and help to grab a reader’s attention. These tools are most often used to emphasize the absurdity of a situation or another person’s words or show the speaker’s irritation and surprise. This paper uses Allyson Chiu’s article on Trump’s...
Advertisements are unique marketing tools that can utilize social elements to appeal to the target market segments to sell products and services. One should be aware that as the world becomes more interconnected and socially complex, so do the ads. Therefore, companies are actively seeking more sophisticated approaches to influence...
Introduction Electronic games can also be classified as video games, as the two are very similar. Electronic games originate from a history of high-level computer programming. The games industry has duly evolved with time in tandem with the advancements made in the field of computer technology. Electronic games can be...
Advertising has come to be known as the most influencing and persuasive part of the media. It has often been used as an important tool in making people act in favor of the advertisement rather than using their heads in judging beforehand what to do and what not to do....
Introduction Social media and the Internet are an integral part of the modern world, and most of the population uses them daily and cannot imagine their life without them. For this reason, the influence of information that comes to people from numerous channels is significant, and one can find its...
Introduction Islamic financial products have become common all over the world. The media has been significantly influential in promoting these Islamic financial products. Some of these products include Musharakah which refers to a joint venture, Mudharabah which is profit sharing, Ijar (leasing), and Hawala, which is an international fund transfer...
Background There are various relationship issues faced by couples in gay and lesbian parented families. The issues that arise are mainly a function of two major things. First, their family organization comprises of people whose values are different from the society and secondly the society in which they live has...
Introduction Helen Lansdowne Resor represents one of the greatest minds in advertising career and copywriting. She is a role model to emulate. Resor was born from a family of nine siblings and emerges out as a great mind in advertising industry. She eventually holds a position few women have attained...
Introduction The essay the TV, Ideology, and Emancipatory Popular Culture is written by Douglas Kellner, a famous sociologist. He is famous as a representative of the so-called “third-generation” critical theorists. During his career, the sociologist wrote many articles and essays which were devoted to the role of television in the...
Australian Sony Handycam – kiss ad Advertising is the public face of brand displays and can be the first, more memorable impression a brand can make on a consumer. Advertising often refashions old ideas to conform to the taste of the time. It helps to create brand identity in a...
The Internet and interactive media have become an integral part of each person’s life. This is why there is no wonder that they have infiltrated into every single sphere of human activity. Since at present advertising is one of the most active spheres of human activities, the use of the...
In America, Europe, Asia, or elsewhere there are festivals, concerts, election rallies, sporting events, small or large gatherings, at any time of the year. Special events usually include many participants, to the tune of thousands. These participants might include politicians, civic or community groups, government bodies, social and cultural movers...
Introduction Advertising has had its fair share of evolution ever since its birth. With changing communication technologies, marketers induce new mediums in advertising. Advertising jumped from print to TV and now the internet. Now, communication technology is bombarded with new and latest wireless accessibility facilities and advertising is not to...
Introduction Media ecology is defined as a study on various media developments regarding the early years and the current years a better example of the current development in the media and communication industry is that of the advancement of technology whereby we find that in the past years many people...
Modern technology and new media are transforming the society, its way of life and communication patterns. Neill Postman statement that ‘technology becomes a culture’ is true because modern man cannot live and perform effectively without new technologies and new media. The society should surrender to technology because it will not...
Introduction The focus on female appearance and the promotion of specific types thereof has become quite noticeable in the modern social environment. While the propensity toward encouraging diversity and a broader look at gender normativity has also been noticed, a large number of online toys and media still uses stereotypical...
The digital revolution is indeed an important phenomenon that completely changed humans’ lives. Before it, the communication between humans was limited to real-time face-to-face or phone conversations and written asynchronous communication (letters, pagers, phone texts). However, nowadays, people tend to communicate through social networks, text sessions, Snapchat, etc. (Wagner, 2015,...
Role of mass media in the presentation of gender The coherent society depends on the various means of media greatly. The rapid evolution of the technologies and their implementation into various aspects of the functioning of society impacted the significant increase in the efficiency of this very tool. Nowadays, the...
Communication networks within a firm include wheel network, chain network, circle network, and all-channel network. Wheel network is a form of communication network where information is acquired from one central point to the rest of the employees. There is minimal involvement of employees in the decision-making process as the source...
Introduction Ongoing developments in new technologies, particularly smart technologies, have brought about significant changes in personal interaction and society. Modern communication technologies have introduced devices with high capabilities and speed, which have facilitated communications between people (Kwon et al. 1). While these advantages have enhanced efficiency and convenience in modern...
Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet....
