1334 samples of this type
General Purpose: To imform. Specific Purpose: To give information about Valorant games and deliver the benefits of playing high-quality video games. Thesis: Valorant is an engaging and high-quality game, and such games have positive effects on the players’ health and mental state. Introduction Attention Getter: What comes to your mind...
Introduction Social media can be described as one of the most disruptive technologies since it has caused massive revolutions in social, economic, political, and even cultural aspects of human life. Businesses have used social networking sites as tools for marketing while politicians use them as campaign platforms. From a cultural...
Introduction In terms of the current situation and online environment shaped by the pandemic, the online space has become the most pivotal and influential in working and educational domains. It is a valuable source of essential information to extend the public’s knowledge and help people maintain their work responsibilities remotely....
Pablo Boczkowski considers fake news an “intrinsic component of any information ecology” (882). Indeed, the proliferation of fake news has got to the extent of raising concern in society as it impacts practically every aspect of life. While most of the population in society has the education and knowledge to...
The rhetorical analysis is a necessary tool that helps to understand how writers or speakers use words to fulfill the communicative function of their text. The art of rhetoric deals with effective, persuasive oral or written communication, applying certain techniques that are widely used in creating commercials and advertisements. This...
Newspapers have played an essential role in social life for several centuries. At present, the mode of their functioning is changing due to technological development. The traditional printed sources are not the only way to access the information, accompanied by digital media, which is continuously growing in popularity. In this...
Introduction A celebrity is a widely known person or a famous person that attracts media attention and the public. Celebrity image was born in the media that prompted the relationship between fame, ordinary people and television. Celebrity status is usually generated from the media; people can also become famous without...
Introduction People have always lived in a world of media communication. They can go to various places and span across centuries in the comfort of their own living rooms. Sounds of other cultures can be heard and also the perception of how other people feel about the world experienced. The...
Many media industries have been subject to waves of regulation and deregulation over their histories. The internet has complicated the issue, as it is global in scope and does not necessarily obey national borders. Choose a specific media industry and develop an argument in relation to how the internet has...
Introduction Video gaming is a highly controversial issue. It is often argued that it is very harmful to the players, gives them nothing, and is plainly a waste of time. On the contrary, large numbers of people still play games very often and enjoy them much. Which opinion is true?...
In the publication Soft-Soaping Empire: Commodity Racism and Imperial Advertising, McClintock examined the concept of soap as a historical agent that modified the elements of British culture and contributed to its unity (208). I believe that viewing soap as a symbol of “monogamy”, “Christianity”, and “industrial capital” was an interesting...
Introduction The purpose of the advertisement is to convince and to inform buyers in order to purchase goods and services and to interact with customers into a culture of utility. Ads have adopted the use of semiotics to offer goods and services with meaningful experiences whose main aim is to...
Introduction The media has significantly influenced the lives of the British people. On the average, Britons spend over 5 hours each day on media services such as the internet, television, and/or the mobile phone. The European Union was established in 1973 through the interventions of Edward Heath who was a...
Introduction The Civil Rights Movement was a citizen movement in the United States in the 1950s – 1960s, aimed at ensuring desegregation, racial equality, and anti-discriminatory laws. It began as a protest against the common discrimination of African Americans, especially in Southern states, where cruel lynching was still common in...
Introduction The need for advertising arose almost as soon as the goods, sellers, and buyers appeared. In order to successfully sell any product, it is necessary to attract a buyer. To date, most have already developed psychological immunity to the massive advertising attacks that they experience day by day. It...
Defining a character or a person as a hero requires them to demonstrate qualities that make them exceptional in their environment. Based on a framework constructed by Joseph Campbell to describe the typical mythological archetype of a mono-myth, it is possible to trace similar tropes in characters from Ancient Greece...
Introduction In a dynamic world catalyzed by the rapid advancement of technology, the use of social media is becoming a daily routine for a considerable number of users. Social networks have now become the mouthpieces of information, presenting individuals with the opportunity not only to communicate but also to receive...
Fake news is defined as news items that are deliberately and indubitably untrue with the aim of distorting public views of facts, events, and assertions. It concerns news that is promoted but that the promoter knows to be false because it is based on clearly inaccurate facts, unverifiable assertions, or...
Introduction Journalism plays a significant role in every society because newspapers, magazines, TV shows, and other mass media channels inform the general public about various essential events. The way how they present information can be decisive since this manner can significantly impact social attitudes toward different issues. In other words,...
Introduction In the ‘information’ age, access to facts and subjective opinions is the most valuable asset in the world. The biggest companies are constantly struggling to get as much insight into their customers as possible since good knowledge of the target audience allows them to offer services most effectively to...
Introduction The most important reason to utilize social media is to allow individuals to socialize, regardless of geography or time constraints. Social media let teens keep in touch with existing friends and create new ones thereby acquiring efficient socialization skills. Similarly, it provides a virtual alternative for teenagers who find...
Introduction In a contemporary society driven by technological advancements, people are capable of engaging in trending activities easily. In particular, the popularization of smartphone use, the Internet, and social media platforms has contributed to trends’ spread and following by the online community. Indeed, social media use is now omnipresent, especially...
Social media is a facet of modern life that is incredibly influential in the daily activities of its users. However, an ongoing debate cites that social media presents both beneficial and detrimental consequences to individuals that engage with it. Despite the negative effects that may occur during the use of...
Audience engagement is not only crucial for increasing attendance and enhancing influence. To engage means showing respect for different positions, considering various points of view, informing with responsibility and trust, infecting with enthusiasm, and sharing meanings. Today it is seen as a strategy for the development of the media itself....
Fake advertisement is prevalent in various sectors, and it has penetrated the pharmaceutical industry. Businesses have lost much money in fines after being found to be liable to inaccurate advertising, for instance, Purdue Pharma in pharmaceutical industry and Volkswagen in the automotive. The main aim of propaganda is always helping...
Media has become one of the most powerful communication tools in the modern world. For this reason, it has been given much attention, and numerous researchers have investigated this phenomenon. Thus, one of the major insights regarding the topic is the media’s ability to promote communication by creating new communication...
Introduction The global community is becoming more connected and integrated than ever before. Modern technologies and handheld devices are revolutionizing the way individuals exchange their ideas and concepts. The nature of these emerging tools of communication is affecting the true foundation of ethical and moral principles. Some of the concepts...
Introduction The credibility of news on the Internet is a topic that often becomes the cause of controversy and even lawsuits against unscrupulous media resources due to the high frequency of fake news published online. Massive access to the global web and relative freedom to post digital content are factors...
Introduction This study documents the multimodal analysis of cosmetic surgery advertisements in British clinics. Specifically, flyers from three clinics have been analysed throughout this study. The analysis has considered the textual and visual elements used to pass the messages to the targeted audience. It describes how advert discourses utilize the...
Introduction Are video or computer games art? There are various critical issues related to this question. Also, most of the answers said by eminent peoples are of different views. Jack Kroll in his Newsweek article ones mentions that all sorts of video games can generate fun. However, it cannot transmit...
Visual imagery is a unique form of communication that allows companies to share their message with the audience. Advertisements help brands to make themselves noticeable among the increasing number of competitors, which is why the role of creative marketing is crucial to the success of the business. In order to...
Introduction Social media is a natural phenomenon of modern hi-tech life. The impact of virtual communication is significant as people are often willing to pay more attention to online interaction. Besides, due to the development of technology, social media plays the role of platforms not only for communication but also...
Introduction What makes someone a journalist and what does this profession entail? Mere ten years ago, this question would yield an exhaustively simple answer. Journalists are working professionals who generate editorial content for TV, radio, or magazines. This material is later published or broadcast to the target audience of viewers,...
Problem Statement The apocalypse of the 21st century might look like blocking social networks for 2 hours. There is panic in the street; people randomly walk around holding their photos and ask each other: “Do you like it?” A couple of decades ago, this situation would have seemed absurd, but...
Gillette: ‘We Believe’ Genetic Fallacy The Genetic Fallacy is a logical fallacy that directly links a person’s origin to its character, personality, or nature, and it is present in the Gillette’s campaign ad. The argument begins with an identification of the origin of an individual, group, or entity. The next...
Introduction These are two different types of exhibitions that differ in various ways, from participants to target audience and the targeted outcomes. Both have different target purposes and their purposes have been discussed in detail. Book Fairs This is an event usually organized by books’ publishers, authors, and booksellers, targeting...
Introduction A journalist that wants their story to be believed uses at least two named sources in a story. Using just one source that is unknown to the reader, and sometimes the reporter, for the sake of sensationalism and competition is, unfortunately, becoming a common practice. Others, including responsible journalists,...
Muckraking in the historical context Muckraking is simply investigative journalism with a leaning towards exposing corruption in government and institutions involving public trust. It is also associated with revolutionary ideas and concerns of reform in government and public institutions. Originally, the term ‘Muckrakers’ was coined to refer to American writers...
Online advertising includes advertising through the internet. There are different advertising options in online advertisement which include; searching engine advertising where keywords are used to search for product and the advertisers pay per click campaigns through the three main search engines – Google, Yahoo and MSN; and display ads which...
Introduction In a digital era, communication has changed significantly, yet the depth and breadth of those changes still require thorough assessment. Messengers, social networks, image boards, forums, and other forms of online platforms for exchanging information present a wide field for research and exploration. Given the fact that the users...
Importance of culture in advertising by Suzanne Robbe Summary Businesses in many sectors of the economy are continually becoming global. Technology continues to make the world smaller, and this offers a new business opportunity to local companies (Robbe par. 2). To enter these new markets and be successful, they must...
A designated party managed all events in order for them to be successful. It is due to the fact that one event can have multiple activities that need to be coordinated and performed on the same day without fail. For the people who attend events, preparation begins on a material...
Critical thinking is very important as it enables a person to think rationally and make wise choices. The most important aspect I have learned in critical thinking is how to be wary of fallacies, specifically wishful thinking fallacies in advertisements for women’s products. This means that before I make any...
Sex is a news value that journalists give much attention to. However, the coverage of sex subjects present journalists with lots of decisions to make, some of which are of ethical concerns, yet others are dangerous, with some still being categorized as embarrassing. The public normally has the right to...
Introduction Academics and professionals claim that most Americans guess their responses to survey questions; have narrow, weak opinions about the US government policies; and are easily influenced by the media based on standard narratives, politicians, corporations, or advocacy groups. Public opinion reflects public views on various government agendas and political...
Introduction Music undoubtedly holds great significance in contemporary society, influencing various aspects of life, from fashion to politics. Rock and pop music, two predominant genres with powerful impact, are integral to our culture. This essay will analyze the influence of these two genres on modern culture and society. Cultural and...
Introduction The mass media significantly influence society, as they have power over what and in what way to present information. The press and television use the formation of public opinion to achieve specific goals. This paper aims to investigate how the appearance of printed newspapers affects the perception of facts...
Introduction The media is filled with advertising from various businesses wanting to show and sell their merchandise to existing and potential consumers. Some of them are very effective, while others are tedious to the point that they make one abandon the TV channel, close a web page, or click on...
Introduction The TV series “Black Mirror” is an almanac of satirical stories reflecting modern society and its future. It refers specifically to the evolution of human nature in the condition of global digitalization. The first episode of the third season, called “Nosedive,” follows the character of Lacie, who lives in...
Introduction Many people are concerned about their appearance when using digital media or seeing advertising. Influencers and celebrities present an idealized lifestyle and looks on image-based social media and media campaigns. They create a distorted perception of appearance for the audience, leading to heightened concerns about body image and self-esteem....
Giving credit for an open work satisfies the open-copyright license’s legal requirement that the writer acknowledges the work’s author. Citations are made for restricted works where the copyright holder does not grant public access to the copy. If the work is not attributed properly, it can be marked as plagiarized,...
Introduction Among the rest, social media (SM) platforms such as Facebook, YouTube, and TikTok have enjoyed rapid growth over the past few years, especially during and after the peak of the COVID-19 pandemic. Almost three billion people use social media globally. The networks have become central to the lives of...
Gladwell (2010) claimed that social media activism could make people pay attention to particular problems with low risk, but not as good as traditional activism because it does not lead people to sacrifice. Gladwell (2010) argued that the role of social ties is vital because leadership organizes people using rules...
Introduction Beauty Pageants are usually held to allow young women to show their bodies and talents, which are unique in a specific region of one country or the whole world. The participants usually follow criteria like character, skill, or body construction to be admitted to the competition. To ensure that...
Introduction Tobacco and alcohol are both legal substances, which people purchase without restraints after they reach adulthood. Different countries have divergent rules regarding these products. However, most state laws do not prohibit the advertisement of tobacco and alcohol because they are legal to purchase. Some producers argue that people decide...
Media violence has been a growing concern for many decades. Most concerns revolve around how it may affect children. Such fears are valid, because of issues, such as school shooting, violent conflicts between minors and physical bullying, are still relevant to this day. Unsurprisingly, people are questioning whether a child’s...
Visual Rhetorical Analysis 2020 will be known in history as the year when the COVID-19 pandemic was at its peak, resulting in massive lockdowns of the population all around the world. In almost every country, people were forced to stay at home for indefinite amounts of time, and from that,...
Introduction In the context of the modern development of society, information technologies have begun to play an important role in everyone’s life. It is almost impossible to imagine a person who can easily do without a cell phone, tablet, or another similar gadget. Moreover, it is increasingly evident that even...
The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999, where selling DVDs through mails and rentals was shifted to the DVD subscription model. According to Snyman & Gilliard (2019), Netflix incorporated an online video streaming...
Introduction Facebook and Myspace are some of the world’s most popular social media platforms. Even though the sites have specific differences, they also enjoy numerous similarities. Nevertheless, the paper will primarily focus on the differences between the two online avenues. A close review of the two social media giants reveals...
Introduction Futurama, an animated sci-fi sitcom made in the United States at the turn of the 21st century, is worth mentioning in the list of works whose relation with gender stereotypes is quite ambiguous. In one respect, it seems to support them, as several characters correspond partly or completely to...
Many people started wishing to cross-reference their vacations in another country according to the local festivals. For me, attending the local festivals means immersing myself in the historical background of the celebration and its current interpretation. It is one of the best possibilities to develop your tourism experience on a...
Public speeches can be pretty challenging tasks since the speakers should attract attention and convey the message understandably. They need to understand the audience, determine the theme for the address, choose the appropriate style, and make other preparatory efforts. This paper examines the features of Oprah Winfrey’s speech during Harvard...
The negative impact of media and communication technology involves aspects such as reduced productivity and depreciating mental health in individuals. However, such technology also has a positive impact on human beings. By channeling their energy into online activities, individuals can become more productive and gain knowledge that could change their...
After determining the desired results of advertising activities, it is essential to find necessary appeals and bring them to potential buyers. In order to do this, it is necessary to identify potential buyers for whom the advertising is intended, to identify which media are most often and thoroughly perceived by...
I would turn to the success story of WhatsApp to hook up with the audience. The popular communication app that was downloaded more than 70 million times in 2019 was created and developed using a limited amount of money (Statista, 2019). New digital solutions require prominent ideas and concepts and...
One of the characteristic features of Bruce Lee is cultural nationalism. According to Teo (1997), it can be defined as the awareness of people who were born or live outside their land, about belonging to the nation and culture of that country. Moreover, persons may not even speak the language...
Introduction The rapid development of technologies has led not only to numerous breakthroughs in various spheres of people’s lives but also to significant issues related to the inability of some individuals to limit their time spent on gadget use. Whereas the Internet has presented an opportunity for communication and research,...
Advertising is a form of communication that aims to persuade consumers to buy a particular product or take a certain action. Most advertisements use a combination of rhetorical devices to achieve their purpose. Argumentation, or logos, relies on logical arguments, while persuasion uses any means necessary to convince the audience....
The portrayal of sex in the media has become commonplace in modern society. However, sexual behavior is usually attributed only to young people, while “older people are often perceived… as post-sexual” (Bouman & Kleinplatz, 2016). This perception of sexuality in older age is due to a number of physiological, psychological,...
One of the most famous advertising campaigns of the last decade, Old Spice’s “Smell Like a Man, Man,” was continued earlier this year. For the first time, the appearance of this ad brought the company and its products to a new level of popularity. This reason became an argument in...
Introduction Traditionally the concept of the advertisement has been governed precisely by the factors of promotion and profits. ” However, is it more than that? The dynamism in consumer preferences and the changing techniques, ob, and values of the advertiser has remodeled the concept of advertisement. Now, I believe that...
Introduction Although some people balance their time between computer games and other important developmental activities, some people have been totally incapable of balancing computer games with daily developmental aspects of life such as work, social life, family, and school. The most alarming of these developmental aspects is the increasingly reduced...
Some people think that they need to break the bank in order to throw a decent birthday party either for a child or adult. That is because most people get caught up in the swirl of activities and events that some people throw into their parties. They go to the...
Although Charles B. Darrow of Germantown, Pennsylvania is the officially recognized father of the Monopoly game, having developed and played the inventor’s version of the game back in 1929, advocates of the game believe that the true game creator is a woman named Elizabeth Magie who created what is thought...
Introduction The social and cultural attributes experienced in the United States after the end of the Civil War created a society characterized by inequality and racial segregation. Many African Americans and other minority groups were against the existing levels of racism and injustice. These challenges led to the infamous Civil...
Introduction Events of all nature have socioeconomic and environmental implications. The implications underline the need for engaging in environmentally and socially responsible processes for decision-making and integration of such decisions into the events planning, arrangement, and implementation processes (Stone & Millan 2011). The goal is to ensure responsible hosting and...
Introduction Imaginary worlds created by the movie and game industry are fascinating. Modern technologies allow creating masterpieces of science fiction, fantasy, historical movies, and others as well as real video games that can give much more than movies can. Video games are interactive; they provide a gamer with an opportunity...
Social media is perhaps the most recent technological advancement in the world today. Applications that are internet based have made transfer of information fast and efficient. This has in turn made communication between people as well as organizations easy and reliable. However, given the fact that a big percentage of...
The contemporary society is closing to the state of total digital inclusion, which means that soon the vast majority of people will become the constant users of various digital technologies. The use of devices such as tablets, cell phones and computers is getting more and more popular, and it starts...
Introduction Social media is an internet-based application that builds on some technological and ideological web-based foundations. This permits for creation and exchange of contents that are generated from the user. Three tools mainly used are Facebook, Twitter, and YouTube. Facebook is a social site that helps people communicate and interact...
Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet....
After the influence of salesmanship became publicly noticed in the 18th cent., the present complex form of advertising began to evolve. Nowadays, one cannot imagine his/her life without openly sponsored offering of goods, services, or ideas through a variety of media of public communication. On the one hand, advertising convince...
Introduction Television was conceived early in the 20th century to convey information visually. Its popularity grew exponentially over the decades. Television has become one of the most popular forms of entertainment, especially among children. The research by Helm and Spencer claims that, by the age of 14, children will have, on...
Introduction This digital technology, known as social media, permits sharing of information and ideas, comprising visuals and texts, via virtual platforms and networks. Access to social media is common, even though issues have been raised concerning the effect of social media on the mental of adolescents (Orben & Blakemore, 2023)....
Introduction The first ideas about the nature and power of mass communication during the First World War were not generalized. Still, in retrospect, they came to be called the magic bullet or the hypodermic syringe model. The essay will describe the general understanding of the model and the relevance of...
A birthday is a personal celebration of people that occurs only once a year. It is generally accepted that the people around them try to greet the person and make it the happiest day of the year. It is essential to note that some individuals are happy to accept congratulations,...
It is sad to say that brutality, violence, and death are integral elements of everyday life. That is why mass media are expected to cover these events to inform the public of these occurrences. However, an ethical dilemma emerges when photos of such events are under consideration. Many journalists, editors,...
Introduction Modern technology has given rise to addictive systems that have engulfed many people globally, and their widespread use and misuse are causing humans to forget the traditional ways of life. Social media is one significant technological product that impacts human health. These are addictive platforms that continue to wreak...
Introduction The evolving world has exposed teenagers to the day-to-day use of social media; unlike in ancient times, adolescents can access information and network online. According to Ahmad et al. (2019), the digital era has played an important and pivotal task in shaping the awareness levels of teens. The availability...
Introduction The term social media refers to a group of interactive technologies that enable individuals to form online communities and networks through which they can generate new content and share it with others regardless of physical location. Due to the development of new technologies, all businesses have widely adopted social...
Introduction In the industry, greenwashing is described as a brand’s unjustifiable and deceptive assertion that its product is more ecologically friendly than it is. People can view this in a variety of ways, including obvious deceit, covert advertising, and typically as bold statements with no full disclosure of the actual...
Media plays an important part in our life, providing us with different viewpoints and pieces that provoke various perspectives on the same issue. Editorials depict a certain opinion on a specific issue or phenomenon. News stories, on the other hand, are quite neutral and provide data without personal commentary. The...
Introduction Social media has become one of the most prevalent communication and interaction digital tools in contemporary times. Approximately 67-75% of adults in developed Western countries use social media in some capacity, with the penetration typically growing higher in young adults aged 18-29 (Pew Research Center, 2021). Meanwhile, it is...
Advertising is a tool that most businesses use to promote their products. According to researchers, it has been evolving significantly (Liu-Thompkins, 2019). Customers need to relate to the product that is being advertised, and this is why certain marketing strategies are used to intrigue a specific target audience. The perfume...
Introduction News coverage plays an important role in shaping readers’ perceptions of the world around them, which is especially relevant for political events. Members of the City Council of a small town are doing their best to accuse supporters of the opposite faction of lies and corruption. However, none of...
Introduction Most successful businesses have created tactical and unique initiatives to build solid relationships with their client base. These advertisements are aimed at luring customers to the company’s current and future offerings. There is an old-fashioned telephone in the background of a globe map of Europe in the vintageadbrowser.com visual...
Introduction Social media became popular only several decades ago, but at present, they constitute an important part of everyone’s daily routine. People use them to communicate with each other or to show details from their life or work. Instagram and Facebook are among the most widely used social media today,...
Advertising has become an essential element of product promotion strategy in a globalized world. The first commercial advertisements were published in 1650 in England. Consequently, the advertising began to spread in the United States in 1704, also in newspapers, mainly for the purchase and sale of real estate. As their...
Introduction Mass media are powerful instruments for forming, influencing, and manipulating the consumers’ views on the covered subjects. The audience should be conscious of that fact and be critical of the presented content, especially regarding such important topics as sexuality. In this case, some mass media can be utilized as...
“Therefore, having cast off falsehood, let each of you speak the truth to his neighbor, for we are members of one another” (Ephesians 4:25, NLT) (Evans, 2009). The Christian worldview requires that we care for one another, sometimes through acts of kindness or charity. This verse emphasizes the importance of...
Introduction The modern perception of media discourse has become one of the major contributors to the genesis and development of an innovative model of social cognition driven by the influence of events and images represented in social media platforms. As the impact of social media increases at an unprecedented rate,...
Introduction Video games refer to leisure activities conducted using electronic machines, mainly involving manipulating images produced by a computer program available on a monitor or any other form of display. Most youths and a good number of the population are currently fond of video games, and hence, the need to...
Introduction Recently, the landscape of technology has evolved rapidly, making social media play a fundamental role in how people interact, especially for the youth. Survey findings indicate that nearly every young person in America has quick access to at least one mobile link to the internet. Particularly, 92% of American...
The role of digital media in globalization’s growing speed could not be underestimated because it made people in all countries immensely interconnected. Therefore, new media indeed influences intercultural communication. The current paper provides answers to the questions concerning the possibility of interaction between different cultures, digital media’s impact on music,...
The Internet has been actively changing people’s lives for decades, and over time this influence is growing. Nowadays, technology not only makes life more convenient but also affects the human psyche. Closely related to this is the question of individual freedom that arises in this connection. People are continually receiving...
For a culture to become popular, it has to be perceived by the audiences with ease. Complex topics are detached from internal intricacies and sophistication when delivered through popular cultural means. When all details are included, the culture is no longer popular but instead is specialized. Therefore, popular culture cannot...
Belonging to a particular culture is central to the very human nature since it creates a sense of security and satisfies people’s need for belonging. Although the concept of culture can be stretched fairly far, and some cultures might seem less significant than others, it is possible to gain deep...
Introduction The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world. Advertising through social media forums is a pervasive, strong force that defines the attitudes and behaviors of a majority of the population that who impacted by...
Introduction Helen Lansdowne Resor represents one of the greatest minds in advertising career and copywriting. She is a role model to emulate. Resor was born from a family of nine siblings and emerges out as a great mind in advertising industry. She eventually holds a position few women have attained...
Introduction Testimonials are written or spoken statements from a public figure and sometimes from a private person, who exalt the virtue of a product. This means that a product that has been advertised using this method is highly accepted by many bearing in mind that they have a feeling of...
Introduction As an integral part of modern society, media is an essential phenomenon that performs critical functions, such as the production and communication of meaning. The variety of media forms enables conveying the meaning across time and space by words, sounds, images, and interfaces. The media forms produce and communicate...
Introduction Social media platforms are trapping more and more people into their golden cages. Although the vast majority of people are aware of the hazardous effects of social networks, they still cannot imagine their life without them. In the past few years, many researchers published some serious studies on the...
The accuracy of information and its unbiased presentation can be listed among the most well-known principles of ethical journalism. There is no doubt that the failure to meet these requirements has a severe impact on the reputation of news agencies, online newspapers, blogs, and other sources. In spite of that,...
Regulation of the Social Media In most developed countries, the freedom of the media is enshrined in their respective constitutions. The governments play no role in its regulation following the complexity that has resulted from the emergence of the Internet. However, as much as the media is not regulated in...
Factors which Helped Whitiker Escape Poverty and Moved up Middle-Class “Angela Whitiker’s climb” is a June 12, 2005 publication in The New York Times and has been authored by Isabel Wilkerson. The article describes the life of a woman who rose from a class of poverty to a middle class...
Introduction The growth of advertising has lately been influenced by company’s competition for business and the urge to broaden their market scope. Most companies today are aggressively advertising their products. The use of propaganda and weasel words is very common in advertising. Propaganda influences the attitude of the target audience....
Introduction The use of modern advanced technologies in everyday life expands the scope of human opportunities and opens up new perspectives for communication. In particular, the application of mass media gives people almost all over the world access to the most up-to-date information and allows the sharing of the necessary...
The past few decades have been characterized by an increase in the media content available to the public. Some of this media is of a violent nature and questions have been raised as to the effect of exposing children to violent media. Parents, teachers and psychological health professionals all express...
Human beings are usually “attached” to specific cultural or racial groups. Every country or society has different cultural groups. Some of these cultural groups encounter various challenges, such as discrimination, prejudice, and “communication barriers.” However, it is mandatory for individuals in a society to communicate with one another. This explains...
Introduction About this research project, I would be interested in examining differences in international tourism between France and England. Specifically, this report highlights variations in the number of tourists in 5 years, i.e., 2009-2013. The secondary data that are used in calculations and conclusions were obtained via the following link....
Introduction The debate on gun laws and regulations in the US is a contentious and polarizing issue that has continued for decades. The media has become a battleground for this debate, with groups such as members of Moms Demand Gun Action using various tactics to sway public opinion. One of...
Book Structure The Advertising Effect – How to Change Behavior is divided into two major parts, and the first section focuses on theories explaining behavior change. The authors explore motivation, habit formation, social influence, and cognitive biases in this section. In addition, the writers describe how they can be applied...
Introduction Black operations 3 is the third installment of the black ops episodes, apart from other Call of Duty series like the modern warfare plot line. Black Ops 3 occurs in 2065, forty years after the incidents of Black Ops II, in a dismal dystopia. Multiple nations throughout the globe...
The 21st century is considered to be the century of information. In most countries in the West access to information is unlimited, meaning that everyone has a voice and can broadcast their views and experiences (Harrison 25). Likewise, the individuals consuming information have access to any source they wish, making...
The cinematic production in question is a comprehensive six-hour documentary that introduces pivotal concepts and occurrences pertaining to the formation of the global economy. “Commanding Heights: The Battle for the World Economy,” presented by PBS, stimulates the viewer’s capacity for discernment and reflection in relation to economic matters. The series’...
Fallacies are a common occurrence in the world of politics, advertisement and journalism. They are used as a means to invalidate the opponent, present oneself as superior to the customers and clients or to enforce a message, regardless of whether it is rational or nonsensical. The following post will review...
Introduction The relationship between science and the occult remains a common topic in many literary and popular culture works. Many readers consider The Tragical History of Doctor Faustus by Christopher Marlowe as one of the original stories about the contradictions between good and evil, right and wrong. This play introduces...
Introduction Advertisements are developed in such a way that they can capture the audience’s attention. For adverts to create an appeal to the targeted individuals, Henry A. Murray developed fifteen emotions that commercial ads must at all times exploit. A long time ago, most consumers followed most ads without trying...
Social media presents a substantial portion of life for modern college students. Thus, a significant part of the literature is devoted to examining social media’s influence on college students’ well-being and perceptions as well as academic progress. Conducting a literature review on the subject of social media usage in college...
Introduction The media is a fundamental characteristic of human existence and significantly impacts society. Due to the great extent of relatedness that occurs globally, the relevance of the press is broadening by the day. As a result, each individual must become mindful of the media’s domination. This enables people to...
Introduction A common frustration in society is the impact of violent video games on children. Its popularity among kids is not overstated. According to Greitemeyer (2018), most of the children interviewed were obsessed with the above activity. Centuries of reflection on the impact of violent media have looked at the...
David Mazzucchelli had a rather exciting career in the comics industry. While in the 1970s, most artists and writers dreamed of joining the staff of industry giants, by the age of 20, Mazzucchelli was already drawing one of the most fearless characters at Marvel – Daredevil (Friedenthal 34). David collaborated...
Introduction It is important to note that social media became one of the most valuable instruments of the modern age, but it also brought a set of its own issue with it. Human behavior is a complex set of perceptive, interactive, and communicative expressions of one’s thoughts, emotions, and feelings....
Introduction Social media is a digitally facilitated technology used to enable communication through virtual communities. Activism entails the efforts put into place to bring along the desired change in political, economic, and environmental policies for a perceived greater good (Nikunen 15). Activists use different forms to drive their agendas, such...
Essence, a lifestyle magazine specializing in beauty, culture, entertainment, and fashion, is a monthly magazine first published in 1970 for African American women. Essence Communication Inc. (ECI), the media that publishes Essence Magazine, was founded in 1968 by Cecile Hollingsworth, Clarence O. Smith, Edward Lewis, and Jonathan Blount (Jacinta 2)....
Framing: Definition and Concept Society has evolved to develop and improve all kinds of power and social management technologies over the past century. Framing techniques have created new opportunities for this issue, increasing the influence of information on society through mass communication. Often people do not have time to think,...
The first success factor for the mega-event that contributes to both economy and tourism is repositioning by employing innovations. By utilizing the 1964 Olympic Games in Tokyo to promote its new technologies, Japan established an image of a leader and proceeded to host mega-events (Dubinsky, 2019). Japan was able to...
There has been an increase in social media platforms in the recent past. This is due to the increasing innovation and the technological advances experienced globally. The majority of the global population is becoming addicted to social media platforms such as; Facebook, Instagram, Twitter, and even video games (Newport, 2019)....
Introduction A “Break Free” (2015) advertisement has an original plot and addresses the images of elderly people in a nursing facility. Throughout the video, the main character, an old man who got inspired by a runner whom he saw from the window, is trying to leave the nursing home (“Adidas...
Fyre festival 2017 organizers should have considered having a quality assurance team to enhance the event’s success. For a project to be successful, it has to deliver quality that exceeds customer expectations while also considering the costs. A quality assurance team plays a significant role in avoiding mistakes in the...
Introduction In Texas, the governor can sway public opinion as well as direct and influence the actions of other officials on multiple powers that the legislature confers to him or her. These are the informal powers conferred to the occupant of the seat of the state governor. Noteworthy, these powers...
Background During the past decades, social media have provided important platforms in politics that are mainly used to educate and disseminate information. People can interact directly with politicians and party representatives, and share their ideas about civic and political issues (Wihbey, 2019). Platforms such as Facebook are widely used by...
Introduction All forms of media, including their written and visual variants, are used to relay messages. Be it a single individual, a group, or an entire community, various forms of media can be used to transfer information from one party to another. However, it should be noted that any form...
Media Sociology: An Introduction The module looks at the media content and factors that shape it in our society. It looks at the internal and external factors that may influence media content and why this may be necessary. Media content is not a true reflection of issues within the society....
Introduction The Internet plays a significant role in an individual’s daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of...
Introduction The emergence of social media has brought many social issues that need to be addressed. As a key platform for social interaction, it can be argued that this emergent technology influences how people behave both online and offline. The article “Stranding online and offline profile, millennials search for identity”...
Introduction With the increasing popularity of social networks in the 21st century, social media addiction is a problem that can seriously harm an individual’s mental and physical health. Often, it develops over an extended period of time and can involve a number of unhealthy symptoms, such as the feeling of...
The first type of persuasive technique used is Pathos, which entails emotional appeal. Essentially, using this type of advertisement will require provoking an emotional response from the customer. Occasionally, they are positive emotions that include excitement and enthusiasm to create a good reputation and convince the customer to consume the...
Introduction The question which the research aims to answer is the issues raised by mass media that influence people today. Mass media is communication executed through words of speech, written, print, and broadcast, which reach many people (Tsetsura & Kruckeberg, 2017). The channels of conveying information include movies, radio, advertisement,...
