1284 samples of this type
Introduction In the modern digital world, the primary concept of advertising, primarily for smaller companies, is done online. With billions spent on online marketing and online shopping becoming more popular, a significant portion of purchases is done offline, and it is important for retailers to capitalize on the ability to...
In 2015, Dove launched its new Dove Choose Beautiful advertising campaign, writing a new chapter to one of the most successful marketing campaigns ever, the Real Beauty campaign that started in 2004. The campaign was groundbreaking: its purpose went beyond promoting its commercial products but aimed at drawing people’s attention...
Many media industries have been subject to waves of regulation and deregulation over their histories. The internet has complicated the issue, as it is global in scope and does not necessarily obey national borders. Choose a specific media industry and develop an argument in relation to how the internet has...
The crucial role of mass media in spreading public beliefs about gender, relationships and family roles is widely recognized. Mass media shape collective patterns of behavior and greatly influence the ways, in which men and women show their feelings, make decisions, and act in daily environments. Mass media, and television,...
Introduction Advertisements and posters can deliver powerful messages to different individuals. Many advertisers and campaigners can achieve their goals using the best visual elements. For instance, the anti-smoking poster presented below encourages more people to quit smoking. This anti-smoking poster explores how designers can use of words, images, colors, settings,...
Introduction In a dynamic world catalyzed by the rapid advancement of technology, the use of social media is becoming a daily routine for a considerable number of users. Social networks have now become the mouthpieces of information, presenting individuals with the opportunity not only to communicate but also to receive...
Gladwell (2010) claimed that social media activism could make people pay attention to particular problems with low risk, but not as good as traditional activism because it does not lead people to sacrifice. Gladwell (2010) argued that the role of social ties is vital because leadership organizes people using rules...
Introduction Tobacco and alcohol are both legal substances, which people purchase without restraints after they reach adulthood. Different countries have divergent rules regarding these products. However, most state laws do not prohibit the advertisement of tobacco and alcohol because they are legal to purchase. Some producers argue that people decide...
Leagas Delaney Advertising Agency created the ad depicturing this leaf in January 2012. Several similar leaves are explicitly made for the ecologic campaign “Plant for the Planet.” This particular ad shows a torn leaf with many factories inside of it. It is devoted to air pollution due to emissions from...
The Hunger Games‘ first film, Catching Fire, has become an excellent example of a transmedia storytelling campaign. The Hunger Games takes place in a dystopian post-apocalyptic future in Panem. Every year, a boy and a girl from each country’s 12 districts are chosen as a tribute and forced to participate...
Recently, computer systems have been adopted, and human beings have developed communication to make the world a global village. Scientists have succeeded in ensuring networking has become international. This mission revolves around the internet and the networks people use to access each other (Baccarella et al. 433, https://www.sciencedirect.com/science/article/abs/pii/S0263237318300781). Social media...
A deceptive advertisement is one that contains any deceptive information related to the object of the advertisement and/or the advertiser. Misleading advertising is an advertisement that lacks some of the essential information about the advertised product, about the conditions for its purchase or use, if the meaning of the information...
The cases of disappeared celebrities always astonish and horrify the world community with the help of mass media traditionally prettifying and dramatizing the reality. However, the stories of the ordinary people becoming famous after their disappearance contain even more mysteries. The relatives find themselves in a center of paparazzis attention...
Problem Statement The apocalypse of the 21st century might look like blocking social networks for 2 hours. There is panic in the street; people randomly walk around holding their photos and ask each other: “Do you like it?” A couple of decades ago, this situation would have seemed absurd, but...
Some people think that they need to break the bank in order to throw a decent birthday party either for a child or adult. That is because most people get caught up in the swirl of activities and events that some people throw into their parties. They go to the...
Introduction Social media platforms are trapping more and more people into their golden cages. Although the vast majority of people are aware of the hazardous effects of social networks, they still cannot imagine their life without them. In the past few years, many researchers published some serious studies on the...
Racism is one of the most controversial topics in America and other places around the world. For many decades, the issue has been widely discussed in the fields of politics, religion, and education. However, the situation has worsened with more covert misrepresentation of racial and ethnic minorities in films, television...
Introduction The development of spoken language is arguably one of the greatest achievements of mankind and it has enabled people to communicate effectively and therefore develop great civilizations. Owing to the importance with which spoken language is regarded, psychologists and linguists have extensively studied spoken language and aided in its...
Introduction In today’s media culture, most news consumers prefer to watch the news on TV rather than listen to news broadcasting on the radio. The reason for this shift is because of the visual elements that accompany the news bulletin. As a result, most TV stations have lost the focus...
Introduction Tomorrow World is a musical festival that arranges several-day events with multiple performers and visitors’ opportunities to attend as campers, one-day attendees, or several-day attendees. In 2015, the event’s location was set in a wooded area far from main roads or hotels, as well as no precautions were made...
Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed...
Pop culture has been extremely influential on the younger generations. It is not easy to imagine nowadays a day without social media and celebrity presence. In the contemporary times, many small talks are now gossiping about famous people. Not all people idolize celebrities, but even without that kind of attitude...
The influence of Social Media on Mental Health Humans are social beings who thrive when they are in the company of others. The nature of their bonds influences their mental state and happiness. Socially connected people can survive stress, worry, and sadness, increase self-confidence, bring happiness and peace, and alleviate...
Introduction The study investigated social media usage by news websites in the United States. The researchers used a sample of news posts from the most popular news companies to analyze the frequency of using social media in terms of source for the content. It also covered the quality of the...
Most film critics have repeatedly deemed Citizen Kane the greatest film of all time. The film is about a newspaper tycoon Charles Foster Kane, the foundation of journalism in the whole storyline (Armstrong 126). While Kane is on his deathbed, he utters the word “Rosebud.” Jerry Thompson, a reporter, is...
Introduction Social media is a digitally facilitated technology used to enable communication through virtual communities. Activism entails the efforts put into place to bring along the desired change in political, economic, and environmental policies for a perceived greater good (Nikunen 15). Activists use different forms to drive their agendas, such...
Introduction The global community is becoming more connected and integrated than ever before. Modern technologies and handheld devices are revolutionizing the way individuals exchange their ideas and concepts. The nature of these emerging tools of communication is affecting the true foundation of ethical and moral principles. Some of the concepts...
Introduction Futurama, an animated sci-fi sitcom made in the United States at the turn of the 21st century, is worth mentioning in the list of works whose relation with gender stereotypes is quite ambiguous. In one respect, it seems to support them, as several characters correspond partly or completely to...
Fyre festival 2017 organizers should have considered having a quality assurance team to enhance the event’s success. For a project to be successful, it has to deliver quality that exceeds customer expectations while also considering the costs. A quality assurance team plays a significant role in avoiding mistakes in the...
The article Selfies, Filters, and Snapchat Dysmorphia: How Photo-Editing Harms Body Image, written by Abigail Fagan, raises a crucial question for the contemporary society of how social media influences our perception of the ideal body image that every person should have, according to the online influencers and opinion leaders (Fagan,...
Introduction Are video or computer games art? There are various critical issues related to this question. Also, most of the answers said by eminent peoples are of different views. Jack Kroll in his Newsweek article ones mentions that all sorts of video games can generate fun. However, it cannot transmit...
Today, the digital world has expanded tremendously to include a broad range of uses and applications, varying from daily entertainment to scholarly research. Because of this, computers, tablets, and phones are indispensable tools, for both professional and personal use. Such a connection leads to either positive and negative consequences for...
Introduction At the beginning of 2019, the personal shaving supplies brand, Gillette, released a commercial online titled “We Believe: The Best Men Can Be.” It discussed the topics of sexual violence against women by men and called for the male sex to improve as a whole. However, the response to...
The article “Upside down: A primer for the looking-glass world” by Galeano (2001) represents an immensely honest and even, to some extent, brutal overview of the present world. The work is comprised of metaphors, exaggerations, irony, and contrast. Galeano (2001) attempts to open the readers eyes to the reality in...
Today, the role of advertising in modern marketing is becoming more and more significant. The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system. A characteristic feature of modern advertising is the acquisition of its unique role due to...
Newspapers have played an essential role in social life for several centuries. At present, the mode of their functioning is changing due to technological development. The traditional printed sources are not the only way to access the information, accompanied by digital media, which is continuously growing in popularity. In this...
Introduction These are two different types of exhibitions that differ in various ways, from participants to target audience and the targeted outcomes. Both have different target purposes and their purposes have been discussed in detail. Book Fairs This is an event usually organized by books’ publishers, authors, and booksellers, targeting...
Introduction Every student of political science, sociology, journalism or any other expression of the social sciences has been taught during its studies that the communication system among humans is the cornerstone of their building of society. From a political point of view, the communication system could either be used by...
Introduction The word “news” is defined literally in a variety of ways as “information about important or interesting recent events especially when published or broadcasted” or “broadcast report or news” or “newly received or noteworthy information.” (Thompson 2000, p.598). It is clear that the news is something which appears attractive...
In the not-so-distant past video games catered to a very small market of dedicated young enthusiasts. However, from games like Mario and Pac-Man to the advanced next-generation consoles and video games that exist today, the video game industry has evolved into a global powerhouse. Subsequently, all the members of the...
Abstract It is indisputable that people are now living in a perilous time, where an affluent person can buy even the very essence of mass communication. Monopolizing media insinuates the danger in most sectors of the economy because it hinders the natural flow of competition and certainly leads to costly...
Introduction In the world of diversity and variety, one of the phenomena which are consistently present in society is fashion. Fashion can refer to many aspects of people’s lives, like what they do, what they eat and so on, but clothing the most visible manifestation of it. Clothing can not...
Introduction: The Advertisement The “You Inspire Me to Be Better” advertisement appeared first on January 11, 2019, in the Times of India Newspaper (Mumbai Edition) and fascinated readers with its brevity, minimalism, and expressivity. “You Inspire Me to Be Better” promoted the TATA Marathon, which took place on January 20...
Regulation of the Social Media In most developed countries, the freedom of the media is enshrined in their respective constitutions. The governments play no role in its regulation following the complexity that has resulted from the emergence of the Internet. However, as much as the media is not regulated in...
Executive Summary This document focused on the role of social media, now and in future. To achieve this goal, it focused on a number of issues that surround social media. The world has experienced a lot of creations and innovations as a result of the works of man. This includes...
Introduction In the last decade, social media has experienced a paradigm shift as an online communication category where content is created, shared, bookmarked, and networked at a prodigious speed. This report examines social media tools to comprehend how they are utilized to facilitate analytical response capabilities by airlines for effective...
It is possible to presume that the visual materials may largely support the contemporary initiatives for the achievement of climate sustainability. Images on the ecological issues aim to encourage the ecologically friendly behavior and raise awareness of the topical problems. When arguments are visually supported, it becomes easier to comprehend...
The New Skinny Can Pepsi Ad Analysis: Introduction Pepsi Co. is one of the primary competitors of the Coca-Cola Company, and it has always been trying to develop interesting and appealing advertisements that attract the attention of the audience (Lamb et al. 94). In this case, the Diet Pepsi advertisement...
The rapid development of technologies led to significant changes in the manner of people’s interactions because of the necessity to respond to the tendencies of the constantly changing world. The progress of Instant Messaging technologies, social media, and Skype means the beginning of the digital era in which the computer-mediated...
Computerization of various spheres of human has started decades ago. Computerized data started to be used in engineering, mathematics, machine building, banking and economics, medicine. Over the last decade this process has penetrated the sphere of interpersonal communication, both private and professional. The older generation was a bit redundant towards...
Communication networks within a firm include wheel network, chain network, circle network, and all-channel network. Wheel network is a form of communication network where information is acquired from one central point to the rest of the employees. There is minimal involvement of employees in the decision-making process as the source...
Facebook has been one of the most popular social networks worldwide for a long time. Recently, however, Facebook usage trends have been eroding and declining. However, most of the younger generation has recently left this social network. Experts believe that such data shows that Facebook is at the final stage...
Defining a character or a person as a hero requires them to demonstrate qualities that make them exceptional in their environment. Based on a framework constructed by Joseph Campbell to describe the typical mythological archetype of a mono-myth, it is possible to trace similar tropes in characters from Ancient Greece...
Crime refers to an act that has been deemed illegal by the law, and criminal behavior is the thought of an individual that leads them to commit a crime. In his TEDx Talk, James Densley offers a deep dive into the increasingly relevant topic of how violence interacts with social...
Introduction Social media has become an increasingly important component of modern life. In the past decade alone, social media platforms have grown to over a billion users and hundreds of millions of posts per day. The proliferation of these sites has created a new space for freedom of speech and...
Fake news is defined as news items that are deliberately and indubitably untrue with the aim of distorting public views of facts, events, and assertions. It concerns news that is promoted but that the promoter knows to be false because it is based on clearly inaccurate facts, unverifiable assertions, or...
Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all...
The Sundance Festival, the most prominent independent cinema event in the United States, presents both domestic and foreign autonomous creators and takes place annually. Each year, two of the best American football sides face off in the Super Bowl in front of a vast crowd, and it is as American...
The impact of technological progress on people’s consciousness and thinking capacity has always been under study in current research. With the rapid expansion of the Internet in the recent two to three decades, the social landscape has transformed significantly due to increased reliance on digital communication, remote work, and assistive...
Introduction Journalism ethics is a subset of communication ethics studies that seek to define, analyze, and promote the correct and virtuous conduct among professional media workers. The first substantial attempts to develop the norms of responsible journalism can be traced back to 17th century Europe (Ward 307). Inspired by the...
Introduction The celebrity phenomenon first appears in the nineteenth century and is completely within the structural framework of modernity. Since ancient times there have been individuals whose exploits were widely known, be they heroes of antiquity, politicians, or aristocrats. Along with the economic, military, and political elite in the social...
In today’s world, many people constantly use social networks, which affects the change in business and its strategies. First, the companies themselves pay attention to their media and Internet presence. Secondly, company employees have constant access to social networks, which encourages them to develop addiction (Priyadarshini et al., 2020). The...
Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...
Introduction The media is a fundamental characteristic of human existence and significantly impacts society. Due to the great extent of relatedness that occurs globally, the relevance of the press is broadening by the day. As a result, each individual must become mindful of the media’s domination. This enables people to...
The issue of misinterpretation and mass delusion is one that was and is controversial for Western society. Some people prefer to avoid notions about the lying press and trust the majority of information that they encounter. The other type of people develops an apparatus for criticism of the messages coming...
Mass media is a great instrument for shaping public opinion, and it has a significant influence on people’s minds. The Internet impacts not only adults but children and their psychological development as well. They watch various movies, cartoons, and memes, read different books, and the content they consume is not...
Social media seems to have a considerable impact on the younger generation. It is hard to imagine the youth without smartphones or other devices that allow them to access social media. The ubiquity of social media made it an ultimate platform for communication and self-expression. Social sites will enable us...
Introduction An urban legend or urban myth is a widespread contemporary coequal to the vision of fairy tales circulating in modern society. At first glance, the story may seem plausible, including actual characters and carrying a particular moral, but usually, urban legends do not have valid evidence. The legend usually...
Framing: Definition and Concept Society has evolved to develop and improve all kinds of power and social management technologies over the past century. Framing techniques have created new opportunities for this issue, increasing the influence of information on society through mass communication. Often people do not have time to think,...
An op-ed article, short for “opinions and editorials page,” expresses an author’s opinion that does not have to be aligned with the editorial board. An op-ed is not required to be written by a staff journalist of the newspaper either. In fact, it does not have to be written by...
Among the many drivers of globalization, the advancement of digital social media platforms has been one of the most influential. The invention of the Internet in general, and the development of networking online in particular, have shifted traditional interpersonal communication toward the virtual exchange of data. In such a manner,...
Introduction: The Claim With the increase in the power of social media, the opportunity for creating and often monetizing content has risen exponentially, spawning the emergence of multiple online content creators. However, while the number of content creators is growing, the attitudes toward them have been displaying rather peculiar dynamics,...
Currently, the blogging industry is one of the most popular and successful. It is still hard to count how many people in the world are considered to be bloggers. With the rapid development of information technology and social networks, blogging has turned from a simple hobby into a real career....
Introduction It is not a secret that social media plays an important role in the lives of people living in contemporary society. Various platforms appear and advance every year, giving individuals a possibility to entertain themselves, communicate with their friends, follow the lives of celebrities and influencers, and enrich their...
Recently, there has been computer systems progress, and human beings have developed communication means to make the world a global village. Scientists have succeeded in ensuring networking has become international. This mission revolves around the internet and the networks people use to access each other. Social media has become a...
Advertising is a form of communication that aims to persuade consumers to buy a particular product or take a certain action. Most advertisements use a combination of rhetorical devices to achieve their purpose. Argumentation, or logos, relies on logical arguments, while persuasion uses any means necessary to convince the audience....
Introduction A journalist that wants their story to be believed uses at least two named sources in a story. Using just one source that is unknown to the reader, and sometimes the reporter, for the sake of sensationalism and competition is, unfortunately, becoming a common practice. Others, including responsible journalists,...
The Internet and interactive media have become an integral part of each person’s life. This is why there is no wonder that they have infiltrated into every single sphere of human activity. Since at present advertising is one of the most active spheres of human activities, the use of the...
How do CRTC and CBC affect Canadian Media and culture? Canadian culture lacks the presence of a truly public broadcasting network and this anthology revolves around contemporary programming and production facilities. Though the Canadian federal government in the form of media bodies like CRTC has attempted to retain Canadian culture...
Introduction Media ecology is defined as a study on various media developments regarding the early years and the current years a better example of the current development in the media and communication industry is that of the advancement of technology whereby we find that in the past years many people...
Title of Article 1: “Privacy and Social Media” Style of Article 1: Persuasive Example 1: “From every angle, social media is anathema to privacy”; “All of this sharing may help create communities, but it also destroys privacy” (Claypoole p. 1) Title of Article 2: “Known or Knowing Publics? Social Media...
A designated party managed all events in order for them to be successful. It is due to the fact that one event can have multiple activities that need to be coordinated and performed on the same day without fail. For the people who attend events, preparation begins on a material...
Introduction The purpose of the advertisement is to convince and to inform buyers in order to purchase goods and services and to interact with customers into a culture of utility. Ads have adopted the use of semiotics to offer goods and services with meaningful experiences whose main aim is to...
Social media is perhaps the most recent technological advancement in the world today. Applications that are internet based have made transfer of information fast and efficient. This has in turn made communication between people as well as organizations easy and reliable. However, given the fact that a big percentage of...
Introduction About this research project, I would be interested in examining differences in international tourism between France and England. Specifically, this report highlights variations in the number of tourists in 5 years, i.e., 2009-2013. The secondary data that are used in calculations and conclusions were obtained via the following link....
Introduction According to research, the typical person sees between 280 and 310 adverts daily (Zhangboy, 2019). The mass media, mainly advertising in magazines and newspapers, significantly influences people’s everyday lives in today’s society. The most significant destructive impact of the press is that it imposes beauty ideals on society since...
Introduction Recently, a new and unusual trend has appeared in advertising – using babies in commercials. One of the brightest representatives of this trend is the French mineral water brand Evian. Their promotional video, which soon went viral, shows cute babies performing dance moves and encourages us to “stay young”...
Introduction Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core...
Introduction The need for advertising arose almost as soon as the goods, sellers, and buyers appeared. In order to successfully sell any product, it is necessary to attract a buyer. To date, most have already developed psychological immunity to the massive advertising attacks that they experience day by day. It...
Introduction The media is increasingly featuring content full of violence, including intimidation and the use of physical force. Different forms of media, including video games, movies, news, and films, are presently orchestrated to feature actions used to hurt, damage, or kill other people or animals. The presence of such content...
Research dossiers and news reports have linked teens’ use of social media to mental health problems. An independent school made headlines by asking parents and students to sign a “contract” banning phone use on the road, during meals, and at night (Frazer-Carroll). In adolescence, when status and popularity are so...
Love is what makes Subaru. Subaru is a trusted brand by many Americans because it offers a complete mix of all a family may require to have a ride. The legendary Subaru is a reliable car that has been named the Most Trusted Brand for eight good years consecutively. The...
Fallacies are a common occurrence in the world of politics, advertisement and journalism. They are used as a means to invalidate the opponent, present oneself as superior to the customers and clients or to enforce a message, regardless of whether it is rational or nonsensical. The following post will review...
Visual Rhetorical Analysis 2020 will be known in history as the year when the COVID-19 pandemic was at its peak, resulting in massive lockdowns of the population all around the world. In almost every country, people were forced to stay at home for indefinite amounts of time, and from that,...
Introduction In the ‘information’ age, access to facts and subjective opinions is the most valuable asset in the world. The biggest companies are constantly struggling to get as much insight into their customers as possible since good knowledge of the target audience allows them to offer services most effectively to...
The advancement of technology has transformed communication in the contemporary world. People have embraced smartphones as their interaction tools, thus disregarding face-to-face communication. According to Kim (2017), experts are concerned that this emerging trend risks phone-use addiction. The internet inspires many individuals to spend considerable time online on various social...
Introduction Social media has become one of the most prevalent communication and interaction digital tools in contemporary times. Approximately 67-75% of adults in developed Western countries use social media in some capacity, with the penetration typically growing higher in young adults aged 18-29 (Pew Research Center, 2021). Meanwhile, it is...
Social media have radically transformed people’s lives by facilitating communication and making individuals be able to stay in contact with one another at any moment and in every part of the world. Yet, together with unprecedented connectivity, social media have brought numerous challenges, especially for the younger generations who constitute...
One can imagine a part of the world starting to disappear as it submerges into the rising ocean water gradually. There is rising tension, panic, hysteria, and anxiety among people across the globe. Unfortunately, people fail to see that the scenario described above is unfolding due to global warming and...
Introduction Social media became popular only several decades ago, but at present, they constitute an important part of everyone’s daily routine. People use them to communicate with each other or to show details from their life or work. Instagram and Facebook are among the most widely used social media today,...
Introduction A common frustration in society is the impact of violent video games on children. Its popularity among kids is not overstated. According to Greitemeyer (2018), most of the children interviewed were obsessed with the above activity. Centuries of reflection on the impact of violent media have looked at the...
Introduction In the context of the modern development of society, information technologies have begun to play an important role in everyone’s life. It is almost impossible to imagine a person who can easily do without a cell phone, tablet, or another similar gadget. Moreover, it is increasingly evident that even...
David Mazzucchelli had a rather exciting career in the comics industry. While in the 1970s, most artists and writers dreamed of joining the staff of industry giants, by the age of 20, Mazzucchelli was already drawing one of the most fearless characters at Marvel – Daredevil (Friedenthal 34). David collaborated...
Nowadays, almost all people, especially the representatives of young generations, consider their smartphones and laptops to be an integral and rather significant part of their life. Having an account in social networks provides individuals with numerous opportunities. Nevertheless, even though some may refuse to believe in this, social media can...
Introduction Social media monitoring is an effective strategy to identify what clients and potential customers say and write about a business. This information can help organizations find how satisfied their clients are, what product or service improvements can be implemented, how clients compare different competitors and many others. The definition...
I comply with your statement that social media provides more opportunities for all to show different perspectives on the same issue and demonstrate the results of someone’s work more effectively. I believe that the future of social media should be considered through the lenses of business and marketing. Moreover, social...
With the advent of the Internet in the modern world, most everyday tasks have become much easier and more accessible. Opportunities for remote communication, dating, ordering food, and leisure activities have become wider, qualitatively raising the modern user’s standard of living. However, along with the Web’s obvious benefits, technology has...
Social networks currently take a substantial part of people’s lives and are integrated into all spheres of it: leisure, work, hobbies, and communication. Indeed, humans use online platforms for various purposes: they keep in contact with friends, relatives, and ex-classmates; unite in groups by interests, work and earn money, and...
Introduction Social media can be described as one of the most disruptive technologies since it has caused massive revolutions in social, economic, political, and even cultural aspects of human life. Businesses have used social networking sites as tools for marketing while politicians use them as campaign platforms. From a cultural...
Introduction In terms of the current situation and online environment shaped by the pandemic, the online space has become the most pivotal and influential in working and educational domains. It is a valuable source of essential information to extend the public’s knowledge and help people maintain their work responsibilities remotely....
The variety of subcultures in contemporary society is exceptionally large, creating an opportunity for various individuals to relate to a specific community. The popularity of the gaming group has been rising steadily for the past years, as it began to obtain more specific characteristics. The general attitude towards the gaming...
Introduction Nowadays, it is rare to find a person who does not have a registered personal page, at least in one of today’s popular social networks. Through these resources of the Internet, people have become accustomed to communicating. A social network is a platform, online service, or website designed for...
Introduction The use of news as a resource aids in the setting of an emotional tone to the rhythm of life and reminds us of the ideals of order and disorder that threaten the cosmology of quiet regions and everyday order. On the other hand, news stories as a topic...
The advertisements of two rival multinational beverage corporations may be regarded as examples of effective and ineffective campaigns. From a personal perspective, the Share a Coke ad by Coca-Cola is one of the most positive and heart-touching (Brand News, 2015). In general, this campaign that implied the personalization of every...
Gender stereotypes are common in many television and online advertisements. These stereotypes depict a particular role played by a specific gender and convey a certain meaning to the audience. Gender-based stereotypes, commonly associated with socially defined gender roles, are frequently used in advertising (Grau and Zotos, 2016: 761). An example...
I would turn to the success story of WhatsApp to hook up with the audience. The popular communication app that was downloaded more than 70 million times in 2019 was created and developed using a limited amount of money (Statista, 2019). New digital solutions require prominent ideas and concepts and...
Introduction Recently, the landscape of technology has evolved rapidly, making social media play a fundamental role in how people interact, especially for the youth. Survey findings indicate that nearly every young person in America has quick access to at least one mobile link to the internet. Particularly, 92% of American...
Introduction This study documents the multimodal analysis of cosmetic surgery advertisements in British clinics. Specifically, flyers from three clinics have been analysed throughout this study. The analysis has considered the textual and visual elements used to pass the messages to the targeted audience. It describes how advert discourses utilize the...
Children spend a substantial amount of their time watching television more than the time they spend sleeping. Over time, there has been an ever-increasing awareness of the significance of children’s television. It is pointed out that several researchers have contended that children get to learn pro-social behaviors from television (Punyanunt-Carter...
Advertising is a device by which “artificial” tastes are created. Advertising is one of numerous elements that influence a consumer’s spending decisions. Because advertising is available to all who would sell a product or service, no single message can possibly dominate our attention. This applies as much to decisions between...
The portrayal of sex in the media has become commonplace in modern society. However, sexual behavior is usually attributed only to young people, while “older people are often perceived… as post-sexual” (Bouman & Kleinplatz, 2016). This perception of sexuality in older age is due to a number of physiological, psychological,...
The media plays an indispensable role in the spread of information to people around the world with the purpose of entertaining, educating, or informing. Therefore, how such information is presented to the intended audience matters significantly if the message is to be passed effectively. Specifically, media leverages the power of...
Advertising has come to be known as the most influencing and persuasive part of the media. It has often been used as an important tool in making people act in favor of the advertisement rather than using their heads in judging beforehand what to do and what not to do....
It is hard to disagree that the media is the most important source of information. Almost all people learn about what is happening in the world via newspapers, various magazines, and TV reports. However, the major drawback is that the media is not always honest and trustworthy; hence, one has...
Introduction Social media and the Internet are an integral part of the modern world, and most of the population uses them daily and cannot imagine their life without them. For this reason, the influence of information that comes to people from numerous channels is significant, and one can find its...
One of the most famous advertising campaigns of the last decade, Old Spice’s “Smell Like a Man, Man,” was continued earlier this year. For the first time, the appearance of this ad brought the company and its products to a new level of popularity. This reason became an argument in...
Introduction Although some people balance their time between computer games and other important developmental activities, some people have been totally incapable of balancing computer games with daily developmental aspects of life such as work, social life, family, and school. The most alarming of these developmental aspects is the increasingly reduced...
Introduction Questions have been raised considering the viability of the internet as a medium of communication to the mass. This has partly been attributed to the phenomenal growth that it has had over the years and it remains to be seen how well it is going to be fair in...
Australian Sony Handycam – kiss ad Advertising is the public face of brand displays and can be the first, more memorable impression a brand can make on a consumer. Advertising often refashions old ideas to conform to the taste of the time. It helps to create brand identity in a...
When the internet was first conceived, one of the things it was deemed useful for was as a revolutionary method of easily acquiring information from sources around the world without having to leave the comfort of your home for a trip to the library. Over time, the information is added...
Introduction Media rituals are a part of media culture influenced by national and corporate traditions. It is not difficult to see that a medium of communication in the modern world can require very considerable resources, skills, organization, and sophisticated technology. Thus, we talk in overall terms of the communications industry...
Introduction Young people as a special group of society have always been in the focus of attention of researchers and politicians during many years. Nowadays it is possible to talk about the beginning of the new stage of development of youth. The problems of youth are very interesting for the...
Executive Summary The presented paper is devoted to the in-depth investigation of social commerce and the way it evolves and functions in China. The choice of the issue is stipulated by the high speed of the development of social commerce and its successful transformation from e-commerce firms. The choice of...
It is well known that nowadays, due to the development of information technologies, social media play a significant role in people’s lives. Thus, social media allow people to share different types of data through virtual reality, reach large audiences in a short period, and achieve business success. However, even though...
When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend “figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior you’re hoping for” (O’Rourke, 2019, p. 6)....
This essay is written by Tom Hodgkinson, and it is a critique of Facebook, its founders, and its business model. The author is skeptical about the validity of Facebook’s business model as well as the motives behind its institution. The author is also unimpressed by the tremendous success that Facebook...
Was Spykes a bad product? Did Anheuser-Busch do the right thing by stopping its sale? In essence, Spykes was not a bad product. Although it was an alcoholic product, it also doubled up as an energy drink that was caffeinated and was packed in different flavors like spicy lime, spicy...
Critical thinking is very important as it enables a person to think rationally and make wise choices. The most important aspect I have learned in critical thinking is how to be wary of fallacies, specifically wishful thinking fallacies in advertisements for women’s products. This means that before I make any...
In the modern world of increasing competence, marketing needs to be as creative as possible. There are countless strategies that specialists use to attract potential clients. Indeed, great marketing professionals can make any ordinary product stand out. A great variety of methods has a common objective: to make an advertised...
Introduction Social media has developed over the years to present a platform in which interaction has increasingly been made easier. The interaction that arises from the use of social media has made the sharing and access to information easier every waking day (Porter par. 3). A Facebook post shared by...
Executive Summary Changes in media presentation and information delivery is a 21st-century issue that people embrace from different parts of the world. Pitiably, some parts of the world still strive to integrate such structures into existing systems. Besides giving an overview of the ethnic and socio-political environment of Bahrain, the...
Introduction Arabs started to pay attention to media in the Middle East after the establishment of Al-Jazeera. Prior to this, they considered the information they got from the media in their own nations biased as it only provided speeches of their prominent leaders as well as the reports of their...
The presentation of women’s bodies with sexual overtones in the media has risen tremendously over the recent past invoking myriad debates. In the United States alone, teenagers spend more than six hours watching television and movies with several instances of sexual images and discussions. Most young people have television sets...
Abstract Social media has evolved as an essential component of our lives, specifically for immature people. This phenomenon has raised a controversy concerning its impact on juveniles. The hypothesis analyzed in this paper is whether social media has a primarily adverse or favorable effect on the young generation. Given the...
Introduction The TV series “Black Mirror” is an almanac of satirical stories reflecting modern society and its future. It refers specifically to the evolution of human nature in the condition of global digitalization. The first episode of the third season, called “Nosedive,” follows the character of Lacie, who lives in...
Informational technologies and the Internet seem to oversaturate people’s daily routines, leaving almost time for meaningful and productive activities. In his article Writing in the Age of Distraction, Cory Doctorow describes the most apparent but hardly avoidable distracting factors that bother many individuals who are more or less connected with...
It is sad to say that brutality, violence, and death are integral elements of everyday life. That is why mass media are expected to cover these events to inform the public of these occurrences. However, an ethical dilemma emerges when photos of such events are under consideration. Many journalists, editors,...
Introduction Black operations 3 is the third installment of the black ops episodes, apart from other Call of Duty series like the modern warfare plot line. Black Ops 3 occurs in 2065, forty years after the incidents of Black Ops II, in a dismal dystopia. Multiple nations throughout the globe...
Socialization is crucial for community growth and economic development since it promotes the exchange of ideas and unity. The development of social media platforms has made it easy for individuals to communicate regardless of the distance between them. Although technology has positively influenced socialization, it is associated with negatives such...
Introduction It is important to note that advertisement as a marketing practice is a form of communication designed to convince and persuade consumers to purchase a product or service. The selected ad of interest is Dr. Martens, which is a British footwear and clothing company. The ad depicts a young...
