The Influence of Social Media on Youth

Introduction These days, media channels are becoming more diverse and innovative. Information and communication technologies and their discoveries provide the media environment intensification. Digital developments are nearly correlated with global and societal changes displayed through the update of social values and interpersonal communication models. These trends are more evident among...

McLuhan’s “The Medium is the Message” Nowadays

The term ‘medium’ refers to the communicative substrate that we choose to ‘fix’ a given message. McLuhan systematically asked himself what kind of media is favoured by the particular nature of a given media (Burke, 1966). Different examples include print, radio, film, television, the web and so on. The fascinating...

Social Media Counterclaims: Benefits over Disadvantages

If you’re writing an essay about the benefits of online communication, check out this sample! Here, we present to you a rebuttal of arguments claiming that social media is bad. Check out our examples of a claim and counterclaim about social media below. Social Media Counterclaims and Arguments Argument premise...

Should Social Media Be Banned?

Social media is a platform where people from across the globe interact, share information, and communicate with each other; it consists of synergetic Web 2.0 applications based on the Internet. Examples of these sites include Whatsapp, Facebook, Twitter, Instagram, Youtube, and Snapchat (Bilgin 128). It has brought the world together...

Negative and Positive Impact of Social Media

Introduction The modern Internet is one of the most effective means of communication between people and provides various platforms and methods for communication. Now young people can communicate with each other from almost any part of the globe where Internet services are available, using social networks. Although social networks provide...

Social Media: Impact on Children

Introduction Social media are internet-based channels that aid people in communication. It creates an environment where users can have conversations, share information, and make content (Pediatrics, 2021). Today, there are many types of these platforms such as blogs, microblogs, wikis, Facebook, Twitter, Instagram, Telegram, WhatsApp, LinkedIn, photo-sharing sites, instant messaging,...

The Media’s Influence on Christians: Positive and Negative Effects

Introduction In today’s society, the media is the most influential force that sets the tone for an individual’s per. This includes traditional media like television, radio, and print, as well as new media like social media platforms. The media, in its various forms, provides information, entertainment, and a platform for...

Nike’s “Just Do It” Ad: Rhetorical Appeals and Effectiveness of the Image

Introduction In today’s visually-oriented society, images are everywhere. They are constantly bombarding viewers, whether it be on billboards, magazines, television, or even clothing. While some may not always consciously think about it, these images are making arguments. They are persuading us, selling us something, providing humor, or informing us. In...

The Impact of Social Media on Mental Health

Introduction Human beings are inherently social creatures who crave companionship and communication. It seems as though cooperating with others is the only way to make progress in life, according to lifestyle gurus and networking coaches. Being socially connected to others has never been more important, which explains the immense success...

Analyzing Visual Media: “Don’t Worry Darling, You Didn’t Burn the Beer!”

Advertisements, photographs, and art bear more than an obvious written message or a call to action. Details like the historical context, the color scheme, framing, and political inclination can indicate numerous connotations that the author did not intend. In advertisements, these elements signal a particular culture rather than a contextualized...

Rhetorical Analysis of the Two Ads

Introduction Advertising campaigns, which gained particular popularity at the stage of development of information society, in fact, have an ancient historical foundation. Almost any advertisement of a product, call to action, or propaganda is reduced to the point that evokes in the consumer feelings and emotions or calls to their...

Functionalism and Other Theories of Popular Culture

Introduction Commonly held values and norms in society are reflected in popular culture. Among the many things that fall under this category are media products, forms of entertainment, prevailing styles, and lexical norms. Popular culture is also the sum of its most widely shared activities, ideas, and objects. Different theories...

Impact of Social Media in Education

Introduction The 21st century brought the advent of social media which has drastically changed people’s lives. Social media is software, networking instruments, and Internet platforms that are used for a variety of uses such as content sharing and creation, communication, and collaboration. According to Fuchs (2017), social media are internet-based...

Annotated Bibliography: Social Media and Mental Health

Coyne, S. M., Rogers, A. A., Zurcher, J. D., Stockdale, L., & Booth, M. (2020). Does time spent using social media impact mental health? An eight year longitudinal study. Computers in Human Behavior. 104, 106160, 1-17. Web.  This research aimed to find a link between time used on social media...

Representation of Disney Princesses in the Media

The essay entitled “Representation of Disney Princesses in the Media” by Isabelle Gill compares the portrayal of women in the media with the depiction of Disney princesses in film reviews. The author argues that both women in the media and Disney princesses in the reviews assume strong feminist features and...

YouTube as My Favorite Media Platform

In the constantly changing reality of the modern world, numerous forms of media allow people to communicate and share all types of information. Mass media is changing all the time, and there are different ways to define its forms. They can be divided into traditional (television, radio, books, newspapers, etc.)...

Body Shaming in PETA’s ‘Save the Whales’ Advertisement

Introduction In our society, people often become insensible, thinking that the ends justify the means, even if they sacrifice the dignity of others. This is the case with the PETA “Save the Whales” advertisement, which implies that women who are overweight are similar to whales. While the commercial’s original intent...

Social Media as a Distraction in Academics

While social media has been known to be a positive influence in a number of facets, it can also be a substantial distraction within the realm of academics. This is because social media has the potential to consume excessive amounts of time, create an illusion of ideal lives, provide an...

Beauty Standards and its Effects on Body Image

Beauty standards established by media images have a substantial impact on body image in the modern world. Despite numerous experts discussing the positive effects of such influence, there is a considerable amount of compelling evidence suggesting another point of view. Celebrities and advertisements persuade young people to aim for specific...

Negative Effects of Social Media on Health

Introduction Humans are social creatures who require the company of others to flourish, and the strength of their bonds has an impact on their general happiness and fulfillment. Websites and programs largely focused on communication, engagement, and collaboration are referred to as social media. People use social media to communicate...

Face-To-Face Communication Vs Online Communication Essay

Which is better: texting through social media or speaking face to face? This online communication essay explores the two options and shows which of them is more preferable. Online Communication Essay Introduction Today, there are many opportunities to communicate with friends and relatives with the help of modern technologies. Online...

The Importance of Media Literacy

Media literacy is an essential topic that offers a better understanding of digital content presented by the various forms of media. Media literacy equips people with the necessary skills to evaluate media content, understand its meaning, and consume it appropriately and fully. With the rapid advancement of various forms of...

The Effects of Social Media on People

Introduction It is important to note that with the rise of the Internet and globalization, social media platforms have exploded in their popularity and use across all nations, ages, and other demographics. Social media is designed to mimic and enhance human connectivity by making communication instantaneous as well as enabling...

How Social Media Shapes Our Identity

Introduction Social media can be viewed as one of the most powerful tools of the modern world. The spread of the Internet and technologies contributed to the fast rise of this unique phenomenon, and it’s becoming a leading force influencing people’s behaviors, communication, and interaction patterns. The article “How social...

The 2018 Coca-Cola Super Bowl Commercial Rhetorical Analysis

Coca-Cola is among the world-class companies with tremendous success in their commercials and selling power. Among the memorable advertisements of this firm include the 2018 Super Bowl ad titled The Wonder of Us (The Coca-Cola Company). This ad illuminates a multitude of the canons of rhetoric, including invention, which surfaces...

Nike’s “Dream Crazier” Advertisement Analysis

Introduction In the recent past, digital marketing has grown in popularity and is now employed by several businesses worldwide. Because today’s technology and business ecosystem are undergoing massive transformations, businesses must adapt fast and effectively. Gorbatov, Khapova, and Lysova (2018) define branding as the process of drafting a unique product...

The Semiotics in Advertising: Decoding the Images

Introduction If at all we are to better comprehend the application of visual signals in the field of advertising, it is necessary first that we comprehend also the generation of symbolic meaning. Most of the symbolic meaning finds its source in semiotics. Semitics refers to a hypothetical communication approach whose...

Electronic Media and Its Effects on Children

Electronic Media Many popular social media platforms have been launched in the last two decades, and it may be challenging to imagine the modern world without them. They have attracted billions of individuals worldwide and have significantly affected different aspects of their everyday lives. Without any doubt, the most active...

Social Media: Annotated Bibliography

Akram, Waseem, and Rekesh Kumar. “A Study on Positive and Negative Effects of Social Media on Society.” International Journal of Computer Sciences and Engineering, vol. 5, no. 10, 2017, pp. 347-354.  The article includes a brief review of the most popular social media platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr,...

Like a Girl: Always Campaign Analysis

Like a Girl: Always Campaign Analysis Introduction In the contemporary world, shaped by globalization, where the rates of diversity in every society are higher than at any point in the previous history, social issues are especially meaningful and popular. One of the most frequently discussed social concerns today is gender...

Example of Semiotic Analysis of Advertisements: Chanel 5

For this semiotic analysis of advertising, we have chosen the fragrance advertisement campaign for the Chanel No 5 perfume. Their posters vary significantly in the intricacy and complexity of execution a good deal and offer an excellent platform for semiotic analysis.  Many questions could be asked. How does the body...

Rhetorical Analysis of a Commercial

The rhetorical analysis chosen entails Nike’s commercial, “We’re short a guy,” which shows a young man playing multiple different sports. The boy showcases Nike’s sports clothing while being pulled into various sports (Burnette n.p.). The commercial also shows some of the most successful and famous players wearing Nike’s sports products....

Addiction to Online Gaming

Introduction The rapid development of technologies has led not only to numerous breakthroughs in various spheres of people’s lives but also to significant issues related to the inability of some individuals to limit their time spent on gadget use. Whereas the Internet has presented an opportunity for communication and research,...

“The Net Is a Waste of Time” by William Gibson

Some people claim that the internet is a complete waste of time. Nevertheless, internet users have many experiences on the Web that can be life fulfilling. For example, people work, date, connect, argue, mourn, inform, study, entertain themselves, and so on. In his essay, William Gibson, who criticises the internet,...

Facebook and Twitter: Comparison and Contrast

Facebook and Twitter are two giants of social networks that help the world’s population to communicate with a large group of people. It helps to share your views, ideas, information, news, location and other such things. Comparing these two social media platforms is quite a challenge because they are very...

Social Media Marketing: Role and Importance

Abstract Social media marketing is an ongoing business trend practiced by most successful small and large-scale businesses. It involves creating brand profiles on various social media platforms and promoting business services and products. Digital marketing is essential because it offers a company huge benefits, including brand awareness, a large audience,...

Jib Fowles’ Fifteen Advertising Appeals

The article by Fowles (1982) targeted 15 specific appeals to the basic human psychology that advertisers have developed to make their products marketable. Fowles (1982) singled out the following appeals making consumers buy things they do not need or can substitute with analogs. Sexual motive: a rare but noticeable appeal...

Debate on the Role of Mass Media in Socialization Process

The process of socialization is a lifelong development of norms, beliefs, ideologies, and customs. This process allows for establishing relationships and identifying communication patterns, which promote the inclusion of a person in society. Socialization begins with childhood in a family and continues in adolescence and adulthood, when schools, peers, and...

Globalization in Media: Pros and Cons

Globalization has a great impact on the world transforming social, political, cultural, and economic spheres of life. Innovations in transportation have been complemented by the swift development of communication technologies. The 20th-century arrival of mass-circulation newspapers and magazines, film, and television further enhanced a growing consciousness of a rapidly shrinking...

The JBL Noise-Canceling Headphones Advert: Semiotic Approach

Introduction Semiotics refers to the study of signs and symbols to derive their meanings. The literary doctrine deals with how people assign meaning to signs, words, and symbols. The interpretation of signs extrapolates the message to create a tagline or emotional connection with the audience (Batu 2012). Therefore, semiotics is...

Social Media’s Influence on American Culture

Abstract The use of social media has become increasingly popular and important in the globalized world today. People use social media for all kinds of reasons, including economic, social, and political reasons. However, the main reason for engaging in social media for most people is to satisfy their desire for...

Analysis: “Is Google Making Us Stupid?” by Carr

The impact of technological progress on people’s consciousness and thinking capacity has always been under study in current research. With the rapid expansion of the Internet in the recent two to three decades, the social landscape has transformed significantly due to increased reliance on digital communication, remote work, and assistive...

The Evolution of Family Representation in Television: From Traditional to Diverse

Introduction Television has showcased different types of families over the years, and this has had a significant impact on how society thinks about families in real life. At first, TV often showed families that seemed perfect and traditional, like the Cleaver family in “Leave It to Beaver.” These families had...

Batman as a Reflection of American Culture

The phenomenon of superhero comics is one of the most ambitious and distinctive branches in the American cultural sphere. Batman comics are one of the monoliths of American comic book culture and represent a whole kaleidoscope of topics that could be viewed from different perspectives. In its more than 80...

Mass Media and Its Importance for Society

The 2000s significantly affected most information and social information professions. The reason for this was the communication revolution, provided by new types of communication, data transmission, and content. The combination of technologies that people today call “digital” has made it possible to distribute any media content in real time at...

Teenagers’ Negative Representation by Australian Media

Media is the god of the modern age. It is omnipresent and almighty. There is no individual who has never read an article or watched a TV show. That is why it is one of the most potent tools to form a public opinion and reflect the moods dominant in...

The Impact of Advertising on Adolescents

Introduction Advertising has become an integral part of every person’s life. Teenagers can also see advertisements on the street, hear on the radio, watch on their smartphones or TV. Every year, advertising is being researched more deeply, and advertisers are using more powerful techniques that affect people’s behavior. Due to...

Social Media Regulation as Question of Century

Introduction In the ‘information’ age, access to facts and subjective opinions is the most valuable asset in the world. The biggest companies are constantly struggling to get as much insight into their customers as possible since good knowledge of the target audience allows them to offer services most effectively to...

Life With or Without Social Media

Introduction The popularity of various social media has grown rapidly over a few decades. Nowadays, almost every single person has a Facebook or an Instagram account that he or she regularly accesses for various purposes, be that entertainment, stress relief, or socialization. Nevertheless, while social media provide multiple opportunities for...

Social Media Has Improved Human Interactions

Social media has impacted various aspects of human life and it has a great influence on communication and human interactions. Social media refers to all internet sites and applications used to make and share different forms of content or engage others in social networking. The world is currently characterized by...

The Influence of Popular Culture on Society

Introduction Many processes occurring in modern society are primarily influenced by the dissemination of popular culture. Over the past years, television and the Internet have become popular with people of different ages and backgrounds. Reality shows, TV series, and YouTube channels transmit values that affect people’s behavior. However, it is...

The Together-As-One Community Event

The Sundance Festival, the most prominent independent cinema event in the United States, presents both domestic and foreign autonomous creators and takes place annually. Each year, two of the best American football sides face off in the Super Bowl in front of a vast crowd, and it is as American...

Positive Effects of Video Gaming

This “positive effects of video games” essay explores the benefits of games on education, cognitive skills, social side of gaming, and other aspects. Get some ideas for your “positive effects of gaming” essay with the help of our sample. Introduction The influence of video gaming on an individual’s physical and...

Social Media’s Impact: Positive and Negative Forces on Society, Culture, and Economy

Introduction It is undeniable that the pervasive use of social media has changed the way the world operates. Data shows that there are 4.62 billion social media users, representing 58.4% of the world population as of January 2022 (Kemp, 2022). This number is likely to continue going up, and measures...

Instagram: Ethical and Legal Issues in The Content Production and Distribution

Humanity lives in the globalized world of social media where connection regardless of the location became the norm. Platforms like Facebook, Twitter, Instagram, and LinkedIn provide people with a fascinating opportunity to explore the world, stay in touch with their significant others, lead businesses and get jobs online. Indeed, a...

Impact of Media on Body Image

Media is everywhere. It is on our phones, our computers and laptops, on television, on public transport, at shopping centers, everywhere. Whether we like it or not, we encounter media on a regular basis and will inevitably be influenced by it. Moreover, one does not have to be an expert...

The Global Impact of American Popular Culture

American culture’s identity and output have been transferred and spread to other parts of the globe. American culture is driven by the desire to assert its cultural identity by exploring various examples of American popular culture, such as music, film, television, and fashion, which have been received and adopted. The...

Schlitz Brewing Company Advertisement: Visual Arguments Analysis

Idea and Political Argument The idea that is being put forth by this advertisement of the Schlitz Brewing Company is that their beer is the only thing that can brighten the family life of a working man. It argues that wives are helpless in their everyday duties like cooking, which...

The Media Monopoly: An Overview

Abstract It is indisputable that people are now living in a perilous time, where an affluent person can buy even the very essence of mass communication. Monopolizing media insinuates the danger in most sectors of the economy because it hinders the natural flow of competition and certainly leads to costly...

Rhetorical Analysis Essay: an Example of a Web Page Case Study

In the modern world of increasing competence, marketing needs to be as creative as possible. There are countless strategies that specialists use to attract potential clients. Indeed, great marketing professionals can make any ordinary product stand out. A great variety of methods has a common objective: to make an advertised...

Ethical and Legal Issues of Cyberbullying

Cyberbullying is bullying using digital devices such as mobile phones, computers, and tablets. Cyberbullying can be carried out through text messages, social networks, forums, or online games where people can view, participate, or share content. Cyberbullying involves sending, posting, or transmitting negative, harmful, false, or offensive content about someone else....

Media Censorship and Its Impact

The freedom of information, the press and free speech is arguably an important human rights deeply rooted in the structures of democracy. Democracy, which largely derives its origin from the US, is one of the legal rights that should be provided and protected in the modern context (Goldberg, Verhulst and...

The Causes and Effects of Social Media on Relationships and Communication

Introduction The development of information technology has shaped various aspects of human life. The way people communicate is one of the spheres that have undergone considerable changes, which led to certain transformations in their relationships as well. The world has become void of any limits, be it geographic borders or...

Marlboro’s “Don’t Be a Maybe” Campaign Analysis and Comparison

Target Audience of the Advertisement In the 2010s, Marlboro launched a controversial advertising campaign titled “Don’t be a Maybe. Be Marlboro.” This campaign aimed to persuade consumers to choose Marlboro over other cigarette brands by appealing to their sense of individualism and decisiveness. The campaign used various methods of persuasion...

Social Media and Freedom of Speech

Introduction Social media has become an increasingly important component of modern life. In the past decade alone, social media platforms have grown to over a billion users and hundreds of millions of posts per day. The proliferation of these sites has created a new space for freedom of speech and...

How Reality Television Influences Teenagers

Introduction Reality television has grown in popularity, especially among teenagers and adolescent viewers, due to the rapid changes brought about by ever-evolving technological advances. There is a new view of television-based entertainment, education, and health problems because of reality television shows (Cohen & Weimann, 382). There has been a significant...

Classification of Social Media Users

Social media has become an increasingly important tool for personal and business development goals. The most common social media platforms include Facebook, Twitter, Instagram, and LinkedIn. People engage on social media at different levels and for various purposes. Business administrators and innovators have realized the potential of social media to...

Advantages and Disadvantages of Using Facebook and Twitter in Professional Life

Introduction Social networking sites such as Facebook and Twitter have become integral to our lives today. They provide an opportunity to communicate and share information with people from all over the world. However, using social media also has advantages and disadvantages that should be considered. In this essay, I will...

Beauty Pageants’ Negative Impact

Introduction Beauty Pageants are usually held to allow young women to show their bodies and talents, which are unique in a specific region of one country or the whole world. The participants usually follow criteria like character, skill, or body construction to be admitted to the competition. To ensure that...

Effect of Social Media on Adolescent Mental Health

Introduction In 2020, the world was facing a pandemic. People were forced to isolate themselves, changed their standard form of life, and communication moved to the virtual space. The interaction between adults and adolescents is built according to a new scheme in a remote state through platforms and applications. In...

Teens and Tweens on Social Media: Benefits and Dangers

Introduction Nowadays the world presents state-of-the-art technology and new opportunities, allowing us to be connected to the Internet around the clock. Teens and tweens tend to spend many hours looking for photos, videos, or chatting with their friends on social media. While some of the mentioned activities can be positive...

Adversarial Media: Definition and Examples

Introduction Journalism plays a significant role in every society because newspapers, magazines, TV shows, and other mass media channels inform the general public about various essential events. The way how they present information can be decisive since this manner can significantly impact social attitudes toward different issues. In other words,...

Social Media: The Privacy Issues

Sharing private information through social media is commonplace in today’s society and lifestyle. Individuals use numerous social networking sites such as Facebook and Instagram. These users share their private information, particularly upon registration to become a member of the sites. They also reveal their private information by making regular updates...

Social Media Plagiarism: The Key Issues

Giving credit for an open work satisfies the open-copyright license’s legal requirement that the writer acknowledges the work’s author. Citations are made for restricted works where the copyright holder does not grant public access to the copy. If the work is not attributed properly, it can be marked as plagiarized,...

Video Games Versus Movies

Video games and movies are considered among the most popular hobbies in the modern world. Watching a movie or playing a video game allows one to spend pastime with pleasure and experience various emotions and states of mind, such as satisfaction, thrill, or relaxation. Overall, both mediums serve as a...

The Perfume Advertisement Review

The advertisement pictures a beautiful woman holding a bottle of perfume that is positioned right in the middle of the composition. The setting is motionless and does not imply any action or background story. The woman is lying on the floor covered with white and pink roses, holding one in...

Role of TV in Today’s Society

Introduction Media has taken different definitions as the use of the term has widened. However, there remains a general acceptance that is the means to carry out public communication. In the computer world, media has come to be defined as a general term for any data storage device. In this...

The Power of Social Media

Introduction The growth of technology has led to social media being an integral part of society. Today, over three billion people own and operate Facebook, Twitter, and Instagram accounts among other social sites. Studies show that on average, folks spend at least two hours on social media daily (Woods and...

Advantages and Disadvantages of Social Media Essay

Social media is an online platform with a large population of users that share information that can critique, sometimes interact with, or publish useful information and news. The essay will define some of the key social media terms. The use of social media has evolved and has resulted in a...

Old Spice’s “Smell Like a Man, Man” Advertisement Analysis

One of the most famous advertising campaigns of the last decade, Old Spice’s “Smell Like a Man, Man,” was continued earlier this year. For the first time, the appearance of this ad brought the company and its products to a new level of popularity. This reason became an argument in...

How Technology Has Changed Communication?

Introduction Social networks have made communication simpler, faster and better by enhancing accessibility in both social and business fields. Millions of people use social network sites to carry out financial transactions surf the net as well as carry out financial banking. Unlike use of hi-tech computer programs, social networks require...

The Evolution and Impact of Mass Media in the Digital Age

Introduction As seen during the last few years, the mass media are a dynamic phenomenon. It has been beneficial and vital in shaping and extracting the public’s opinion. This concept also serves to reflect their thoughts on several pertinent problems. It has served as a conduit for communication with individuals...

Rhetorical Analysis of Adidas “Break Free” Advertisement

Introduction A “Break Free” (2015) advertisement has an original plot and addresses the images of elderly people in a nursing facility. Throughout the video, the main character, an old man who got inspired by a runner whom he saw from the window, is trying to leave the nursing home (“Adidas...

Advertisement Fallacies and Wishful Thinking

Critical thinking is very important as it enables a person to think rationally and make wise choices. The most important aspect I have learned in critical thinking is how to be wary of fallacies, specifically wishful thinking fallacies in advertisements for women’s products. This means that before I make any...

Negative Impacts of Advertising on Consumerism: Materialism, Waste, and Social Pressure

Introduction Advertising is one of the key roles in mass marketing. In this way, advertising contributes to the economic development of society. Advertising positively influences the development and production of new types of goods and services by providing effective ways of informing consumers about their appearance. The purpose of marketing...

Modern Advertising, Its Role and Significance

Introduction Revolutionary wealth is a book that presents the perspective of the future world. It narrates who will gain wealth, how it will happen, and what it means for the population worldwide. This work describes new opportunities that the future economy opens up for people in diverse areas, such as...

The Cultural Effects of the Press

Most people take the printing press for granted, and many find it hard to imagine modern life if the printing press had not been invented. People would not have been able to read books, newspapers, and magazines. Posters, flyers, and pamphlets would not exist and would not come to individuals...

Celebrities as a Good Role Models

Celebrities ought to be good role models due to their significant impact on society and individuals. Although it is highly controversial and questionable whether the public needs to consider them as good examples of proper behavioral pattern, the fact is that some people do. Therefore, celebrities must acknowledge and realize...

Impact of Social Media on Teenagers: Communication, Self-Expression, and Risks

Computerization of various spheres of human has started decades ago. Computerized data started to be used in engineering, mathematics, machine building, banking and economics, medicine. Over the last decade this process has penetrated the sphere of interpersonal communication, both private and professional. The older generation was a bit redundant towards...

Social Media Addiction Causes and Solutions

Introduction Among the rest, social media (SM) platforms such as Facebook, YouTube, and TikTok have enjoyed rapid growth over the past few years, especially during and after the peak of the COVID-19 pandemic. Almost three billion people use social media globally. The networks have become central to the lives of...

Video Games: Positive and Negative Effects

Introduction Playing video games can affect a person’s mental health similarly to the way gambling does. The American Psychiatric Association suggested that Internet Gaming Disorder is related to Gambling Disorder, which some researchers support, and others contradict (Von der Heiden et al., 2019). Excessive video games can lead to fewer...

Sexuality in Playboy: Factors and Interpretations

Introduction In contemporary society, the expression of sexuality is viewed by antagonistic feminists as the pinnacle of moral decay. However, irrespective of the stand, both the protagonists and antagonists share the same view that human beings have had a deep interest in pornographic material in the image of sex. Authors...

Has Social Media Ruined Our Culture

Introduction Social media can be described as one of the most disruptive technologies since it has caused massive revolutions in social, economic, political, and even cultural aspects of human life. Businesses have used social networking sites as tools for marketing while politicians use them as campaign platforms. From a cultural...

Mass Media: Critical Thinking Skills, Images, and Stereotypes

Introduction Critical thinking is the ability to question incoming information and beliefs. The skill helps to think clearly and rationally, seek logical connections between facts, and formulate strong arguments. Critical thinking is based on the ability to reason. To become a critical thinker, it is necessary to be an active...

Beauty Standards in Media and Opposition to Them

Beauty standards and their presentation in media have become controversial topics in health discussions recently due to their relationship with the modern culture. One side claims that they are harmful, as they enforce unrealistic stereotypes and make people feel bad about themselves. They argue that current presentations of attractive people...

The Procter & Gamble Advertising Campaign Analysis

Introduction Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core...

Luke Skywalker as a Hero of Star Wars

Defining a character or a person as a hero requires them to demonstrate qualities that make them exceptional in their environment. Based on a framework constructed by Joseph Campbell to describe the typical mythological archetype of a mono-myth, it is possible to trace similar tropes in characters from Ancient Greece...

Visual Arguments in Advertising

Introduction The Coca-Cola commercial from 2014, titled “It’s Beautiful,” has stirred controversy due to the misinterpretation of the scenes. The commercial features households of diverse backgrounds singing in various languages, “America the Beautiful” (Amalina 57). This advertisement faced criticism within and outside of the US due to the appearance of...

Social Media Platforms’ Impact on Human Loneliness

Introduction Modern technology has given rise to addictive systems that have engulfed many people globally, and their widespread use and misuse are causing humans to forget the traditional ways of life. Social media is one significant technological product that impacts human health. These are addictive platforms that continue to wreak...

Coca-Cola’s ‘Real Magic’ Advertisement Analysis

Christened ‘Real Magic,’ Coca-Cola’s new campaign rekindles the multinational company’s trademark promise “to unite and uplift people every day” while adding recent relevance to the current world. Principally, the ad targets Generation Z consumers aged 10 to 24 years and perceived to be technological savvy. The company includes games such...

Video Games Are Harmful to Children and Adolescents

Introduction The debate about the benefits and harms of computer games has been ongoing since their inception. Proponents of video games note their benefits for developing useful social skills and learning. Opponents of video games are alarmed by the negative impact on the psyche of children and adolescents. Habitual exposure...

Persuasion in the 1950s Advertising with Marilyn Monroe

I discovered advertising from the 1950s on the internet that skillfully promoted an ordinary shampoo through the legendary sex icon, Marilyn Monroe. Use of persuasion The advertisement’s key tactic for achieving its goal of selling these goods is persuasion. The ad is designed to send the notion that all women...

Visual Rhetoric in New-Age Beauty Advertisements

Visual imagery is a unique form of communication that allows companies to share their message with the audience. Advertisements help brands to make themselves noticeable among the increasing number of competitors, which is why the role of creative marketing is crucial to the success of the business. In order to...

Social Media: The Negative Impact on Relationships

Introduction Modern technologies are revolutionizing the way human beings share ideas, pursue their goals, and solve emerging social problems. Such inventions streamline communication processes and guide people to make informed decisions. Broadcast media is essential in educating, training, and informing the targeted audience. However, those who use these innovations stand...

Social Media in Aviation Crisis Management

Introduction In the last decade, social media has experienced a paradigm shift as an online communication category where content is created, shared, bookmarked, and networked at a prodigious speed. This report examines social media tools to comprehend how they are utilized to facilitate analytical response capabilities by airlines for effective...

The Use of Rhetoric in Advertisements

It is essential to understand the nature of linguistic styles applicable to the general audience in order to create an efficient advertisement. The persuasive power of ads stems from the development of rhetorical elements specific to marketing purposes that focus on making customers get interested in a product or service...

Olay’s #MakeSpaceForWomen Advertisement Analysis

How Individuals and Groups are Represented? Olay unveiled its #MakeSpaceForWomen campaign at Super Bowl LIV in February 2020. Katie Couric, Taraji P. Henson, Busy Phillips, Lilly Singh, and real-life former astronaut Nicole Stott starred in the all-female Super Bowl profitable. Whenever someone tweeted using the hashtag #MakeSpaceForWomen and tagged @OlaySkin...

Social Media in the Modern Workplace: Advantages and Challenges

Executive Summary Social media has tremendously altered the way individuals interact at work and home. Additionally, social media platforms display significant potential for enterprises in organizational learning, recruiting, public relations, and internal and external communications. A better percentile of workers presume social media can enhance team cohesion and work culture,...

Social Media: Impact on Interpersonal Communication and Relationships

Social media has surpassed email as the primary method of communication with individuals from all around the globe. It has proved beneficial to some and harmful to others. Social media is slowly but surely transforming how we live and interact. Our social relationships have devolved into impersonal encounters through smartphones...

Researching of History of Video Games

Introduction Video games refer to leisure activities conducted using electronic machines, mainly involving manipulating images produced by a computer program available on a monitor or any other form of display. Most youths and a good number of the population are currently fond of video games, and hence, the need to...

Special Features of the Oprah Winfrey’s Speech During Harvard Commencement

Public speeches can be pretty challenging tasks since the speakers should attract attention and convey the message understandably. They need to understand the audience, determine the theme for the address, choose the appropriate style, and make other preparatory efforts. This paper examines the features of Oprah Winfrey’s speech during Harvard...

The Impact of Popular Culture on Body Image in Women

Body Image: A Concept Definition Historically, body image refers to a social, cultural and often artistic overlap that exists between the objective form of human body and it’s subjective perception. It is a concept that depicts a combination of attitudes, both externally displayed and internalized, that a person has about...

“Alone Together” by Sherry Turkle

Introduction The rise of the digital era has improved the standards of living and provided unheard of opportunities. Concurrently, the spread of technologies has raised concerns about the nature of human relationships, now molded by screens, texting, and social media. The book titled Alone Together: Why We Expect More from...

It Is Not the Responsibility of Celebrities to Be Role Models

Sometimes people dream of being like celebrities so much that they are ready to change their clothing style, hair color, or hobbies. But this does not mean that stars are responsible for becoming role models. Usually, famous people achieve fame through talent, hard work, and a bit of luck. However,...

The Role of Advertisement on Nescafe Brand Performance

Today, the role of advertising in modern marketing is becoming more and more significant. The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system. A characteristic feature of modern advertising is the acquisition of its unique role due to...

British Ads in “Soft-Soaping Empire” by McClintock

In the publication Soft-Soaping Empire: Commodity Racism and Imperial Advertising, McClintock examined the concept of soap as a historical agent that modified the elements of British culture and contributed to its unity (208). I believe that viewing soap as a symbol of “monogamy”, “Christianity”, and “industrial capital” was an interesting...

The Role of Online Communication

The intensive development of information and communication technologies leads today to changes in the character of interpersonal contacts. The researchers pay much attention to the discussion of online communication’s effects on the progress and effectiveness of face-to-face communication. Online communication with the help of new technologies, devices, and gadgets is...

Social Media and Interpersonal Relationships

Introduction Did you know that 68% of the world owns a smartphone and has 24/7 access to social media? Many people wake up in the morning, lie in bed, and scroll through Facebook before finally rising and starting preparing for work. The described sequence lacks an important element, which is...

Discussion: Communication and Mass Media

Introduction The media is a fundamental characteristic of human existence and significantly impacts society. Due to the great extent of relatedness that occurs globally, the relevance of the press is broadening by the day. As a result, each individual must become mindful of the media’s domination. This enables people to...

The Culture of Broadcasting and Participatory Culture

Audience engagement is not only crucial for increasing attendance and enhancing influence. To engage means showing respect for different positions, considering various points of view, informing with responsibility and trust, infecting with enthusiasm, and sharing meanings. Today it is seen as a strategy for the development of the media itself....

Urban Legend of Sex and Drugs and Rock’n’Roll

Introduction An urban legend or urban myth is a widespread contemporary coequal to the vision of fairy tales circulating in modern society. At first glance, the story may seem plausible, including actual characters and carrying a particular moral, but usually, urban legends do not have valid evidence. The legend usually...

Analysis of a Transmedia Narrative: “The Hunger Games”

The Hunger Games‘ first film, Catching Fire, has become an excellent example of a transmedia storytelling campaign. The Hunger Games takes place in a dystopian post-apocalyptic future in Panem. Every year, a boy and a girl from each country’s 12 districts are chosen as a tribute and forced to participate...

Social Media Impact on Globalization

Among the many drivers of globalization, the advancement of digital social media platforms has been one of the most influential. The invention of the Internet in general, and the development of networking online in particular, have shifted traditional interpersonal communication toward the virtual exchange of data. In such a manner,...

Instagram vs. Facebook as Social Media Platforms

A few decades ago, the world population relied on the telephone for connection and communication. Nowadays, technological advancements have reduced the world to a globalized village with a third of the entire human population actively interacting online through Facebook and Instagram (Bumsoo and Yonghwan 158). The two online platforms are...

Rhetorical Analysis of “Media Control” by Chomsky

Introduction Noam Chomsky’s classical book on censorship intends to awaken a revolution in devised propaganda. The author terms propaganda as a deception strategy on the “bewildered herd” (Chomsky 3). This term refers to the low-class and illiterate citizens whose only responsibility is to elect the leader. Chomsky reveals how the...

The Comparison of Videogames

Introduction Are video or computer games art? There are various critical issues related to this question. Also, most of the answers said by eminent peoples are of different views. Jack Kroll in his Newsweek article ones mentions that all sorts of video games can generate fun. However, it cannot transmit...

Logical Fallacies of Companies’ Advertisments

Gillette: ‘We Believe’ Genetic Fallacy The Genetic Fallacy is a logical fallacy that directly links a person’s origin to its character, personality, or nature, and it is present in the Gillette’s campaign ad. The argument begins with an identification of the origin of an individual, group, or entity. The next...

Steve Job’s Commencement Speech at Stanford

Introduction Looking through the internet, there is no shortage of adjectives that describe one of the most influential people for generations. A visionary, a design genius, and a “tastemaker of modern digital culture” are just some of the few words used to describe the late head of Apple Inc. Given...

The Meaning of Celebrity Culture and Fandom

Introduction A celebrity is a widely known person or a famous person that attracts media attention and the public. Celebrity image was born in the media that prompted the relationship between fame, ordinary people and television. Celebrity status is usually generated from the media; people can also become famous without...

The Positive Impact of Social Media on Communication and Relationships

Introduction In this paper, I would like to describe the positive aspects of social media for communication and relationships. Media is a tool and an opportunity to build and maintain relationships and connections, including friends, family, and even professional contacts. Subsequently, communication through social media allows people to stay in...

How Media Affects Culture and Society

Introduction The development of the media has profoundly impacted families, cultures, and society as a whole. The ubiquitous accessibility of media has increased communication speed and convenience, enabling individuals to communicate with one another beyond geographic boundaries. The media has contributed to the globalization of culture by exposing individuals worldwide...

Missy Elliott’s Career and Queer Representation in Hip-Hop

The discussion of gender stereotypes and queer representations in music is especially valid in the hip-hop genre that has been subjected to racial and gender limitations for the longest time. In the modern era, the attention of hip-hop audiences is primarily focused on the question of whether there is a...

Social Media Disadvantages for Adolescents

Introduction Nowadays, it is rare to find a person who does not have a registered personal page, at least in one of today’s popular social networks. Through these resources of the Internet, people have become accustomed to communicating. A social network is a platform, online service, or website designed for...

Fake News and Its Impact on Society

Pablo Boczkowski considers fake news an “intrinsic component of any information ecology” (882). Indeed, the proliferation of fake news has got to the extent of raising concern in society as it impacts practically every aspect of life. While most of the population in society has the education and knowledge to...

Social Media Impact and Governmental Regulations

Title of Article 1: “Privacy and Social Media” Style of Article 1: Persuasive Example 1: “From every angle, social media is anathema to privacy”; “All of this sharing may help create communities, but it also destroys privacy” (Claypoole p. 1) Title of Article 2: “Known or Knowing Publics? Social Media...

Event Management and Planning Challenges

A designated party managed all events in order for them to be successful. It is due to the fact that one event can have multiple activities that need to be coordinated and performed on the same day without fail. For the people who attend events, preparation begins on a material...

Sex in Advertising and Its Harmful Effects

Men and women in the society are unequal. There is a belief that it is a man’s world hence women play by men’s rules. One of the areas in which the inequality between men and women stands out is in the area of advertising. Men and women are unequal and...

Social Media Impact on Mental Health

Introduction Social media in the past few decades has become a huge influence on people’s lives. Studies show that a regular person spends from 3 to 6 hours on social media, which is becoming a form of addiction for many users Naslund et al. (2020). Nevertheless, social media is proven...

Valorant Is a Video Game That Is Both Enjoyable and Beneficial

General Purpose: To imform. Specific Purpose: To give information about Valorant games and deliver the benefits of playing high-quality video games. Thesis: Valorant is an engaging and high-quality game, and such games have positive effects on the players’ health and mental state. Introduction Attention Getter: What comes to your mind...

Social Media Strategy of Emirates Airlines

Evaluation of Company’s Current Social Media and Viral Activity Social media has become an essential part of a modern society built on opportunities provided by technological progress and instant communication. For businesses and organizations of all forms and sizes, social media has become an effective tool for promoting their products...

The Negative Influence of Social Media on Teenagers’ Mental Health

Introduction The development of modern technologies marked new opportunities for people to connect with their friends and relatives and even make new connections through social media. However, with the significant increase in the number of teenage and adolescent depression cases in the last years, society now faces the problem of...

The Influence of Social Media on Democracy

Democracy entails the protection of human rights among individuals facing social, economic, and political challenges. Authorities are expected to protect their citizens’ natural rights as a means of enhancing the motivation required for economic growth. Traditionally, individuals depend on written materials for learning their democratic rights. Other people rely on...

Advertising on Children and Adults Different Effects

Introduction Every day, an ordinary person is predisposed to see a considerable number of promotional campaigns. Advertising has already become a common part of life because people do not even notice how they are influenced by marketing strategies. For example, the morning routine of the majority of people includes checking...

Representation of Sexuality in the Media: Advertisement

It is an entirely difficult thing to underestimate impacts that have been generated from sexual representation in the media. This is because, with the current advancement in technology, sexual advertisement has greatly influenced the cultural behaviors of people in the societies. The representation has also enhanced people to realize their...

The Computer-Mediated and Face-to-Face Communications

The rapid development of technologies led to significant changes in the manner of people’s interactions because of the necessity to respond to the tendencies of the constantly changing world. The progress of Instant Messaging technologies, social media, and Skype means the beginning of the digital era in which the computer-mediated...

The Role of Social Media’s Influence on Revolution

The impact social media make on modern society is obvious and impossible to underestimate. It is a well-known fact that today the internet is much more popular and widely used than television. Many people spend hours browsing the net and visiting social networks such as Twitter, Facebook, and Youtube. The...

The Role of Media in Modern Society

Media is one of the most powerful forces in modern society. With the development of the Internet and the new ways of sharing information, it has become omnipresent. Nowadays, communication by image is more important than communication by the word because of the ability to share these images immediately and...

Commanding Heights: The Battle for the World Economy Response

The cinematic production in question is a comprehensive six-hour documentary that introduces pivotal concepts and occurrences pertaining to the formation of the global economy. “Commanding Heights: The Battle for the World Economy,” presented by PBS, stimulates the viewer’s capacity for discernment and reflection in relation to economic matters. The series’...