Social Media Counterclaims: Benefits over Disadvantages

If you’re writing an essay about the benefits of online communication, check out this sample! Here, we present to you a rebuttal of arguments claiming that social media is bad. Check out our examples of a claim and counterclaim about social media below. Social Media Counterclaims and Arguments Argument premise...

The Influence of Social Media on Youth

Introduction These days, media channels are becoming more diverse and innovative. Information and communication technologies and their discoveries provide the media environment intensification. Digital developments are nearly correlated with global and societal changes displayed through the update of social values and interpersonal communication models. These trends are more evident among...

Should Social Media Be Banned?

Social media is a platform where people from across the globe interact, share information, and communicate with each other; it consists of synergetic Web 2.0 applications based on the Internet. Examples of these sites include Whatsapp, Facebook, Twitter, Instagram, Youtube, and Snapchat (Bilgin 128). It has brought the world together...

Social Media: Impact on Children

Introduction Social media are internet-based channels that aid people in communication. It creates an environment where users can have conversations, share information, and make content (Pediatrics, 2021). Today, there are many types of these platforms such as blogs, microblogs, wikis, Facebook, Twitter, Instagram, Telegram, WhatsApp, LinkedIn, photo-sharing sites, instant messaging,...

The Impact of Social Media on Mental Health

Introduction Human beings are inherently social creatures who crave companionship and communication. It seems as though cooperating with others is the only way to make progress in life, according to lifestyle gurus and networking coaches. Being socially connected to others has never been more important, which explains the immense success...

Annotated Bibliography: Social Media and Mental Health

Coyne, S. M., Rogers, A. A., Zurcher, J. D., Stockdale, L., & Booth, M. (2020). Does time spent using social media impact mental health? An eight year longitudinal study. Computers in Human Behavior. 104, 106160, 1-17. Web.  This research aimed to find a link between time used on social media...

Electronic Media and Its Effects on Children

Electronic Media Many popular social media platforms have been launched in the last two decades, and it may be challenging to imagine the modern world without them. They have attracted billions of individuals worldwide and have significantly affected different aspects of their everyday lives. Without any doubt, the most active...

Negative and Positive Impact of Social Media

Introduction The modern Internet is one of the most effective means of communication between people and provides various platforms and methods for communication. Now young people can communicate with each other from almost any part of the globe where Internet services are available, using social networks. Although social networks provide...

Social Media as a Distraction in Academics

While social media has been known to be a positive influence in a number of facets, it can also be a substantial distraction within the realm of academics. This is because social media has the potential to consume excessive amounts of time, create an illusion of ideal lives, provide an...

Face-To-Face Communication Vs Online Communication Essay

Which is better: texting through social media or speaking face to face? This online communication essay explores the two options and shows which of them is more preferable. Online Communication Essay Introduction Today, there are many opportunities to communicate with friends and relatives with the help of modern technologies. Online...

Impact of Social Media in Education

Introduction The 21st century brought the advent of social media which has drastically changed people’s lives. Social media is software, networking instruments, and Internet platforms that are used for a variety of uses such as content sharing and creation, communication, and collaboration. According to Fuchs (2017), social media are internet-based...

Analyzing Visual Media: “Don’t Worry Darling, You Didn’t Burn the Beer!”

Advertisements, photographs, and art bear more than an obvious written message or a call to action. Details like the historical context, the color scheme, framing, and political inclination can indicate numerous connotations that the author did not intend. In advertisements, these elements signal a particular culture rather than a contextualized...

Social Media Marketing: Role and Importance

Abstract Social media marketing is an ongoing business trend practiced by most successful small and large-scale businesses. It involves creating brand profiles on various social media platforms and promoting business services and products. Digital marketing is essential because it offers a company huge benefits, including brand awareness, a large audience,...

YouTube as My Favorite Media Platform

In the constantly changing reality of the modern world, numerous forms of media allow people to communicate and share all types of information. Mass media is changing all the time, and there are different ways to define its forms. They can be divided into traditional (television, radio, books, newspapers, etc.)...

Example of Semiotic Analysis of Advertisements: Chanel 5

For this semiotic analysis of advertising, we have chosen the fragrance advertisement campaign for the Chanel No 5 perfume. Their posters vary significantly in the intricacy and complexity of execution a good deal and offer an excellent platform for semiotic analysis.  Many questions could be asked. How does the body...

Impact of Media on Body Image

Media is everywhere. It is on our phones, our computers and laptops, on television, on public transport, at shopping centers, everywhere. Whether we like it or not, we encounter media on a regular basis and will inevitably be influenced by it. Moreover, one does not have to be an expert...

Social Media Has Improved Human Interactions

Social media has impacted various aspects of human life and it has a great influence on communication and human interactions. Social media refers to all internet sites and applications used to make and share different forms of content or engage others in social networking. The world is currently characterized by...

Representation of Disney Princesses in the Media

The essay entitled “Representation of Disney Princesses in the Media” by Isabelle Gill compares the portrayal of women in the media with the depiction of Disney princesses in film reviews. The author argues that both women in the media and Disney princesses in the reviews assume strong feminist features and...

The JBL Noise-Canceling Headphones Advert: Semiotic Approach

Introduction Semiotics refers to the study of signs and symbols to derive their meanings. The literary doctrine deals with how people assign meaning to signs, words, and symbols. The interpretation of signs extrapolates the message to create a tagline or emotional connection with the audience (Batu 2012). Therefore, semiotics is...

Social Media: Annotated Bibliography

Akram, Waseem, and Rekesh Kumar. “A Study on Positive and Negative Effects of Social Media on Society.” International Journal of Computer Sciences and Engineering, vol. 5, no. 10, 2017, pp. 347-354.  The article includes a brief review of the most popular social media platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr,...

Positive Effects of Video Gaming

This “positive effects of video games” essay explores the benefits of games on education, cognitive skills, social side of gaming, and other aspects. Get some ideas for your “positive effects of gaming” essay with the help of our sample. Introduction The influence of video gaming on an individual’s physical and...

Social Media and Traditional News Media

Social media platforms have transformed how people communicate in today’s world. Information can easily reach any corner of the globe by just having a smartphone and internet connection. This is contrary to the past, where people depended on traditional media to receive and send information. Several social media platforms have...

Functionalism and Other Theories of Popular Culture

Introduction Commonly held values and norms in society are reflected in popular culture. Among the many things that fall under this category are media products, forms of entertainment, prevailing styles, and lexical norms. Popular culture is also the sum of its most widely shared activities, ideas, and objects. Different theories...

Classification of Social Media Users

Social media has become an increasingly important tool for personal and business development goals. The most common social media platforms include Facebook, Twitter, Instagram, and LinkedIn. People engage on social media at different levels and for various purposes. Business administrators and innovators have realized the potential of social media to...

The Importance of Media Literacy

Media literacy is an essential topic that offers a better understanding of digital content presented by the various forms of media. Media literacy equips people with the necessary skills to evaluate media content, understand its meaning, and consume it appropriately and fully. With the rapid advancement of various forms of...

Social Media: The Privacy Issues

Sharing private information through social media is commonplace in today’s society and lifestyle. Individuals use numerous social networking sites such as Facebook and Instagram. These users share their private information, particularly upon registration to become a member of the sites. They also reveal their private information by making regular updates...

Social Media: The Negative Impact on Relationships

Introduction Modern technologies are revolutionizing the way human beings share ideas, pursue their goals, and solve emerging social problems. Such inventions streamline communication processes and guide people to make informed decisions. Broadcast media is essential in educating, training, and informing the targeted audience. However, those who use these innovations stand...

Nike’s “Just Do It” Ad: Rhetorical Appeals and Effectiveness of the Image

Introduction In today’s visually-oriented society, images are everywhere. They are constantly bombarding viewers, whether it be on billboards, magazines, television, or even clothing. While some may not always consciously think about it, these images are making arguments. They are persuading us, selling us something, providing humor, or informing us. In...

Social Media Addiction Causes and Solutions

Introduction Among the rest, social media (SM) platforms such as Facebook, YouTube, and TikTok have enjoyed rapid growth over the past few years, especially during and after the peak of the COVID-19 pandemic. Almost three billion people use social media globally. The networks have become central to the lives of...

Fake News and Its Impact on Society

Pablo Boczkowski considers fake news an “intrinsic component of any information ecology” (882). Indeed, the proliferation of fake news has got to the extent of raising concern in society as it impacts practically every aspect of life. While most of the population in society has the education and knowledge to...

Nike’s “Dream Crazier” Advertisement Analysis

Introduction In the recent past, digital marketing has grown in popularity and is now employed by several businesses worldwide. Because today’s technology and business ecosystem are undergoing massive transformations, businesses must adapt fast and effectively. Gorbatov, Khapova, and Lysova (2018) define branding as the process of drafting a unique product...

Instagram vs. Facebook as Social Media Platforms

A few decades ago, the world population relied on the telephone for connection and communication. Nowadays, technological advancements have reduced the world to a globalized village with a third of the entire human population actively interacting online through Facebook and Instagram (Bumsoo and Yonghwan 158). The two online platforms are...

Body Shaming in PETA’s ‘Save the Whales’ Advertisement

Introduction In our society, people often become insensible, thinking that the ends justify the means, even if they sacrifice the dignity of others. This is the case with the PETA “Save the Whales” advertisement, which implies that women who are overweight are similar to whales. While the commercial’s original intent...

The Media Convergence Theory Analysis

Introduction Media convergence has been investable due to the increasing technological advancements. For news to reach the global population, there is a need for various media platforms from which users can get information. Therefore, media convergence is a theory in which all media merge as one medium due to evolving...

Social Media Strategy of Emirates Airlines

Evaluation of Company’s Current Social Media and Viral Activity Social media has become an essential part of a modern society built on opportunities provided by technological progress and instant communication. For businesses and organizations of all forms and sizes, social media has become an effective tool for promoting their products...

Social Media’s Influence on American Culture

Abstract The use of social media has become increasingly popular and important in the globalized world today. People use social media for all kinds of reasons, including economic, social, and political reasons. However, the main reason for engaging in social media for most people is to satisfy their desire for...

Instagram: Ethical and Legal Issues in The Content Production and Distribution

Humanity lives in the globalized world of social media where connection regardless of the location became the norm. Platforms like Facebook, Twitter, Instagram, and LinkedIn provide people with a fascinating opportunity to explore the world, stay in touch with their significant others, lead businesses and get jobs online. Indeed, a...

The Impact of Advertising on Adolescents

Introduction Advertising has become an integral part of every person’s life. Teenagers can also see advertisements on the street, hear on the radio, watch on their smartphones or TV. Every year, advertising is being researched more deeply, and advertisers are using more powerful techniques that affect people’s behavior. Due to...

Rhetorical Analysis of Adidas “Break Free” Advertisement

Introduction A “Break Free” (2015) advertisement has an original plot and addresses the images of elderly people in a nursing facility. Throughout the video, the main character, an old man who got inspired by a runner whom he saw from the window, is trying to leave the nursing home (“Adidas...

Addiction to Online Gaming

Introduction The rapid development of technologies has led not only to numerous breakthroughs in various spheres of people’s lives but also to significant issues related to the inability of some individuals to limit their time spent on gadget use. Whereas the Internet has presented an opportunity for communication and research,...

Beauty Standards and its Effects on Body Image

Beauty standards established by media images have a substantial impact on body image in the modern world. Despite numerous experts discussing the positive effects of such influence, there is a considerable amount of compelling evidence suggesting another point of view. Celebrities and advertisements persuade young people to aim for specific...

How Social Media Shapes Our Identity

Introduction Social media can be viewed as one of the most powerful tools of the modern world. The spread of the Internet and technologies contributed to the fast rise of this unique phenomenon, and it’s becoming a leading force influencing people’s behaviors, communication, and interaction patterns. The article “How social...

The Perfume Advertisement Review

The advertisement pictures a beautiful woman holding a bottle of perfume that is positioned right in the middle of the composition. The setting is motionless and does not imply any action or background story. The woman is lying on the floor covered with white and pink roses, holding one in...

Ethical and Legal Issues of Cyberbullying

Cyberbullying is bullying using digital devices such as mobile phones, computers, and tablets. Cyberbullying can be carried out through text messages, social networks, forums, or online games where people can view, participate, or share content. Cyberbullying involves sending, posting, or transmitting negative, harmful, false, or offensive content about someone else....

Media as a Powerful Communication Tool

Media has become one of the most powerful communication tools in the modern world. For this reason, it has been given much attention, and numerous researchers have investigated this phenomenon. Thus, one of the major insights regarding the topic is the media’s ability to promote communication by creating new communication...

Like a Girl: Always Campaign Analysis

Like a Girl: Always Campaign Analysis Introduction In the contemporary world, shaped by globalization, where the rates of diversity in every society are higher than at any point in the previous history, social issues are especially meaningful and popular. One of the most frequently discussed social concerns today is gender...

Classification of Television Programs

Classification of Television Programs: Introduction In the United States, television shows are extremely common. Many people spend a lot of time watching television to keep them informed about the situation in the world, for entertainment purposes, or for children to watch educational programs. On the other hand, not everyone is...

The Media’s Influence on Christians: Positive and Negative Effects

Introduction In today’s society, the media is the most influential force that sets the tone for an individual’s per. This includes traditional media like television, radio, and print, as well as new media like social media platforms. The media, in its various forms, provides information, entertainment, and a platform for...

The Influence of Popular Culture on Society

Introduction Many processes occurring in modern society are primarily influenced by the dissemination of popular culture. Over the past years, television and the Internet have become popular with people of different ages and backgrounds. Reality shows, TV series, and YouTube channels transmit values that affect people’s behavior. However, it is...

Schlitz Brewing Company Advertisement: Visual Arguments Analysis

Idea and Political Argument The idea that is being put forth by this advertisement of the Schlitz Brewing Company is that their beer is the only thing that can brighten the family life of a working man. It argues that wives are helpless in their everyday duties like cooking, which...

Facebook and Twitter: Comparison and Contrast

Facebook and Twitter are two giants of social networks that help the world’s population to communicate with a large group of people. It helps to share your views, ideas, information, news, location and other such things. Comparing these two social media platforms is quite a challenge because they are very...

Rhetorical Analysis of the Two Ads

Introduction Advertising campaigns, which gained particular popularity at the stage of development of information society, in fact, have an ancient historical foundation. Almost any advertisement of a product, call to action, or propaganda is reduced to the point that evokes in the consumer feelings and emotions or calls to their...

“The Net Is a Waste of Time” by William Gibson

Some people claim that the internet is a complete waste of time. Nevertheless, internet users have many experiences on the Web that can be life fulfilling. For example, people work, date, connect, argue, mourn, inform, study, entertain themselves, and so on. In his essay, William Gibson, who criticises the internet,...

Adversarial Media: Definition and Examples

Introduction Journalism plays a significant role in every society because newspapers, magazines, TV shows, and other mass media channels inform the general public about various essential events. The way how they present information can be decisive since this manner can significantly impact social attitudes toward different issues. In other words,...

Social Media and Interpersonal Relationships

Introduction Did you know that 68% of the world owns a smartphone and has 24/7 access to social media? Many people wake up in the morning, lie in bed, and scroll through Facebook before finally rising and starting preparing for work. The described sequence lacks an important element, which is...

Life With or Without Social Media

Introduction The popularity of various social media has grown rapidly over a few decades. Nowadays, almost every single person has a Facebook or an Instagram account that he or she regularly accesses for various purposes, be that entertainment, stress relief, or socialization. Nevertheless, while social media provide multiple opportunities for...

Beauty Standards in Media and Opposition to Them

Beauty standards and their presentation in media have become controversial topics in health discussions recently due to their relationship with the modern culture. One side claims that they are harmful, as they enforce unrealistic stereotypes and make people feel bad about themselves. They argue that current presentations of attractive people...

Persuasion in the 1950s Advertising with Marilyn Monroe

I discovered advertising from the 1950s on the internet that skillfully promoted an ordinary shampoo through the legendary sex icon, Marilyn Monroe. Use of persuasion The advertisement’s key tactic for achieving its goal of selling these goods is persuasion. The ad is designed to send the notion that all women...

The Role of Social Media Within the Society

Social media is one of the most frequently used ways of modern socialization and communication. With the advancement of technologies and the Internet, the popularity of social media has grown rapidly. It is used for personal needs, creativity, recreation, business promotion, and other purposes. I use social media websites, such...

Globalization in Media: Pros and Cons

Globalization has a great impact on the world transforming social, political, cultural, and economic spheres of life. Innovations in transportation have been complemented by the swift development of communication technologies. The 20th-century arrival of mass-circulation newspapers and magazines, film, and television further enhanced a growing consciousness of a rapidly shrinking...

Video Games Are Harmful to Children and Adolescents

Introduction The debate about the benefits and harms of computer games has been ongoing since their inception. Proponents of video games note their benefits for developing useful social skills and learning. Opponents of video games are alarmed by the negative impact on the psyche of children and adolescents. Habitual exposure...

The Semiotics in Advertising: Decoding the Images

Introduction If at all we are to better comprehend the application of visual signals in the field of advertising, it is necessary first that we comprehend also the generation of symbolic meaning. Most of the symbolic meaning finds its source in semiotics. Semitics refers to a hypothetical communication approach whose...

Video Games Versus Movies

Video games and movies are considered among the most popular hobbies in the modern world. Watching a movie or playing a video game allows one to spend pastime with pleasure and experience various emotions and states of mind, such as satisfaction, thrill, or relaxation. Overall, both mediums serve as a...

Jib Fowles’ Fifteen Advertising Appeals

The article by Fowles (1982) targeted 15 specific appeals to the basic human psychology that advertisers have developed to make their products marketable. Fowles (1982) singled out the following appeals making consumers buy things they do not need or can substitute with analogs. Sexual motive: a rare but noticeable appeal...

Debate on the Role of Mass Media in Socialization Process

The process of socialization is a lifelong development of norms, beliefs, ideologies, and customs. This process allows for establishing relationships and identifying communication patterns, which promote the inclusion of a person in society. Socialization begins with childhood in a family and continues in adolescence and adulthood, when schools, peers, and...

Negative Effects of Social Media on Health

Introduction Humans are social creatures who require the company of others to flourish, and the strength of their bonds has an impact on their general happiness and fulfillment. Websites and programs largely focused on communication, engagement, and collaboration are referred to as social media. People use social media to communicate...

Rhetorical Analysis of the Gillette Commercial

The rhetorical analysis is a necessary tool that helps to understand how writers or speakers use words to fulfill the communicative function of their text. The art of rhetoric deals with effective, persuasive oral or written communication, applying certain techniques that are widely used in creating commercials and advertisements. This...

How Technology Has Changed Communication?

Introduction Social networks have made communication simpler, faster and better by enhancing accessibility in both social and business fields. Millions of people use social network sites to carry out financial transactions surf the net as well as carry out financial banking. Unlike use of hi-tech computer programs, social networks require...

McLuhan’s “The Medium is the Message” Nowadays

The term ‘medium’ refers to the communicative substrate that we choose to ‘fix’ a given message. McLuhan systematically asked himself what kind of media is favoured by the particular nature of a given media (Burke, 1966). Different examples include print, radio, film, television, the web and so on. The fascinating...

Is Social Media Bad for You? Evidence and Unknown

Social media has taken a notable position in people’s lives, although society has conflicting opinions on its effects in the long term. In her report on BBC, Jessica Brown (2018) presents considerable studies on how the most popular social media platforms affect the modern population. The purpose of Brown’s article...

The Causes and Effects of Social Media on Relationships and Communication

Introduction The development of information technology has shaped various aspects of human life. The way people communicate is one of the spheres that have undergone considerable changes, which led to certain transformations in their relationships as well. The world has become void of any limits, be it geographic borders or...

How Is a Birthday Party Planned?

Some people think that they need to break the bank in order to throw a decent birthday party either for a child or adult. That is because most people get caught up in the swirl of activities and events that some people throw into their parties. They go to the...

Instagram as a Digital Communication Platform

Introduction In a digital era, communication has changed significantly, yet the depth and breadth of those changes still require thorough assessment. Messengers, social networks, image boards, forums, and other forms of online platforms for exchanging information present a wide field for research and exploration. Given the fact that the users...

The Effects of Social Media on People

Introduction It is important to note that with the rise of the Internet and globalization, social media platforms have exploded in their popularity and use across all nations, ages, and other demographics. Social media is designed to mimic and enhance human connectivity by making communication instantaneous as well as enabling...

The 2018 Coca-Cola Super Bowl Commercial Rhetorical Analysis

Coca-Cola is among the world-class companies with tremendous success in their commercials and selling power. Among the memorable advertisements of this firm include the 2018 Super Bowl ad titled The Wonder of Us (The Coca-Cola Company). This ad illuminates a multitude of the canons of rhetoric, including invention, which surfaces...

Mass Media and Its Importance for Society

The 2000s significantly affected most information and social information professions. The reason for this was the communication revolution, provided by new types of communication, data transmission, and content. The combination of technologies that people today call “digital” has made it possible to distribute any media content in real time at...

Environmental Impacts of Events

Introduction The definition of each environmental variation is paramount to the schedules and plans devised to create a successful and sustainable, as well as an all-inclusive event. Essentially, event managers control and identify the shortcomings of such events and pave a way through determining the possible resolutions that can solve...

Advertising Promoting Organic Food and Beverages

The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...

Media Censorship and Its Impact

The freedom of information, the press and free speech is arguably an important human rights deeply rooted in the structures of democracy. Democracy, which largely derives its origin from the US, is one of the legal rights that should be provided and protected in the modern context (Goldberg, Verhulst and...

Advantages and Disadvantages of Using Facebook and Twitter in Professional Life

Introduction Social networking sites such as Facebook and Twitter have become integral to our lives today. They provide an opportunity to communicate and share information with people from all over the world. However, using social media also has advantages and disadvantages that should be considered. In this essay, I will...

The Media Monopoly: An Overview

Abstract It is indisputable that people are now living in a perilous time, where an affluent person can buy even the very essence of mass communication. Monopolizing media insinuates the danger in most sectors of the economy because it hinders the natural flow of competition and certainly leads to costly...

The Global Impact of American Popular Culture

American culture’s identity and output have been transferred and spread to other parts of the globe. American culture is driven by the desire to assert its cultural identity by exploring various examples of American popular culture, such as music, film, television, and fashion, which have been received and adopted. The...

Social Media vs. Television and News Channels

People in my age range use media much more extensively and actively than the people of my parents’ age. Young people prefer digital media as the main source of information about the country and the world and it significantly reduces the time they spend watching traditional TV or reading print...

Special Features of the Oprah Winfrey’s Speech During Harvard Commencement

Public speeches can be pretty challenging tasks since the speakers should attract attention and convey the message understandably. They need to understand the audience, determine the theme for the address, choose the appropriate style, and make other preparatory efforts. This paper examines the features of Oprah Winfrey’s speech during Harvard...

Celebrities as a Good Role Models

Celebrities ought to be good role models due to their significant impact on society and individuals. Although it is highly controversial and questionable whether the public needs to consider them as good examples of proper behavioral pattern, the fact is that some people do. Therefore, celebrities must acknowledge and realize...

Social Media in Aviation Crisis Management

Introduction In the last decade, social media has experienced a paradigm shift as an online communication category where content is created, shared, bookmarked, and networked at a prodigious speed. This report examines social media tools to comprehend how they are utilized to facilitate analytical response capabilities by airlines for effective...

Media Influence on Crime and Criminal Behavior

Crime refers to an act that has been deemed illegal by the law, and criminal behavior is the thought of an individual that leads them to commit a crime. In his TEDx Talk, James Densley offers a deep dive into the increasingly relevant topic of how violence interacts with social...

Batman as a Reflection of American Culture

The phenomenon of superhero comics is one of the most ambitious and distinctive branches in the American cultural sphere. Batman comics are one of the monoliths of American comic book culture and represent a whole kaleidoscope of topics that could be viewed from different perspectives. In its more than 80...

Valorant Is a Video Game That Is Both Enjoyable and Beneficial

General Purpose: To imform. Specific Purpose: To give information about Valorant games and deliver the benefits of playing high-quality video games. Thesis: Valorant is an engaging and high-quality game, and such games have positive effects on the players’ health and mental state. Introduction Attention Getter: What comes to your mind...

Video Games: Negative and Positive Effect on Teenage Kids

Introduction Video gaming is a highly controversial issue. It is often argued that it is very harmful to the players, gives them nothing, and is plainly a waste of time. On the contrary, large numbers of people still play games very often and enjoy them much. Which opinion is true?...

“Violent Media is Good for Kids” by Gerard Jones

The past few decades have been characterized by an increase in the media content available to the public. Some of this media is of a violent nature and questions have been raised as to the effect of exposing children to violent media. Parents, teachers and psychological health professionals all express...

Positive and Negative Impact of Technology on Communication

People have adopted various ways of doing things in order to satisfy their needs in the modern world. This has led to the adoption of modern technology in the process of production in various activities. Human beings continue to invent and innovate various ways of doing things to ensure they...

Social Media and Freedom of Speech

Introduction Social media has become an increasingly important component of modern life. In the past decade alone, social media platforms have grown to over a billion users and hundreds of millions of posts per day. The proliferation of these sites has created a new space for freedom of speech and...

Newspapers and Their Role in the 21st Century

Newspapers have played an essential role in social life for several centuries. At present, the mode of their functioning is changing due to technological development. The traditional printed sources are not the only way to access the information, accompanied by digital media, which is continuously growing in popularity. In this...

WhatsApp: Social Media Security and Privacy

Introduction The evolutionary developments in technological and communication gadgets have brought about a series of changes in the way people around the world communicate today. This has been achieved through the introduction of new tools and applications in these gadgets. The applications have been necessitated by the demands of consumers...

The Mortal Kombat Game Analysis

Introduction Mortal Kombat is one of the most notable fighting game series, consisting of eleven main games and several spin-offs. The first Mortal Kombat was released in 1992 by an American company, and it changed the fighting game scene that was dominated by Japanese titles. The current essay thoroughly examines...

Social Media Platforms’ Impact on Human Loneliness

Introduction Modern technology has given rise to addictive systems that have engulfed many people globally, and their widespread use and misuse are causing humans to forget the traditional ways of life. Social media is one significant technological product that impacts human health. These are addictive platforms that continue to wreak...

Teenagers’ Negative Representation by Australian Media

Media is the god of the modern age. It is omnipresent and almighty. There is no individual who has never read an article or watched a TV show. That is why it is one of the most potent tools to form a public opinion and reflect the moods dominant in...

Coca-Cola’s ‘Real Magic’ Advertisement Analysis

Christened ‘Real Magic,’ Coca-Cola’s new campaign rekindles the multinational company’s trademark promise “to unite and uplift people every day” while adding recent relevance to the current world. Principally, the ad targets Generation Z consumers aged 10 to 24 years and perceived to be technological savvy. The company includes games such...

Olay’s #MakeSpaceForWomen Advertisement Analysis

How Individuals and Groups are Represented? Olay unveiled its #MakeSpaceForWomen campaign at Super Bowl LIV in February 2020. Katie Couric, Taraji P. Henson, Busy Phillips, Lilly Singh, and real-life former astronaut Nicole Stott starred in the all-female Super Bowl profitable. Whenever someone tweeted using the hashtag #MakeSpaceForWomen and tagged @OlaySkin...

Discussion: Communication and Mass Media

Introduction The media is a fundamental characteristic of human existence and significantly impacts society. Due to the great extent of relatedness that occurs globally, the relevance of the press is broadening by the day. As a result, each individual must become mindful of the media’s domination. This enables people to...

Video Games: Positive and Negative Effects

Introduction Playing video games can affect a person’s mental health similarly to the way gambling does. The American Psychiatric Association suggested that Internet Gaming Disorder is related to Gambling Disorder, which some researchers support, and others contradict (Von der Heiden et al., 2019). Excessive video games can lead to fewer...

Cultural Nationalism and Narcissism of Bruce Lee

One of the characteristic features of Bruce Lee is cultural nationalism. According to Teo (1997), it can be defined as the awareness of people who were born or live outside their land, about belonging to the nation and culture of that country. Moreover, persons may not even speak the language...

It Is Not the Responsibility of Celebrities to Be Role Models

Sometimes people dream of being like celebrities so much that they are ready to change their clothing style, hair color, or hobbies. But this does not mean that stars are responsible for becoming role models. Usually, famous people achieve fame through talent, hard work, and a bit of luck. However,...

Analysis of the Ad “Perrier Prints: Melting”

Central Message With the help of the advertising agency Ogilvy, Perrier got an opportunity to present one of the best ads of the year (“Perrier Prints: Melting” par. 1). They created a range of different prints that are united by the idea of extreme heat. The people look so that...

Online Advertising in the Modern World

Introduction In the modern digital world, the primary concept of advertising, primarily for smaller companies, is done online. With billions spent on online marketing and online shopping becoming more popular, a significant portion of purchases is done offline, and it is important for retailers to capitalize on the ability to...

The Tomorrow World 2015 Festival Management

Introduction Tomorrow World is a musical festival that arranges several-day events with multiple performers and visitors’ opportunities to attend as campers, one-day attendees, or several-day attendees. In 2015, the event’s location was set in a wooded area far from main roads or hotels, as well as no precautions were made...

The Role of Media in Modern Society

Media is one of the most powerful forces in modern society. With the development of the Internet and the new ways of sharing information, it has become omnipresent. Nowadays, communication by image is more important than communication by the word because of the ability to share these images immediately and...

Social Media: Impact on Interpersonal Communication and Relationships

Social media has surpassed email as the primary method of communication with individuals from all around the globe. It has proved beneficial to some and harmful to others. Social media is slowly but surely transforming how we live and interact. Our social relationships have devolved into impersonal encounters through smartphones...

Opportunities Social Media Provides

I comply with your statement that social media provides more opportunities for all to show different perspectives on the same issue and demonstrate the results of someone’s work more effectively. I believe that the future of social media should be considered through the lenses of business and marketing. Moreover, social...

Limited Time Spent Playing Computer Games

Introduction Although some people balance their time between computer games and other important developmental activities, some people have been totally incapable of balancing computer games with daily developmental aspects of life such as work, social life, family, and school. The most alarming of these developmental aspects is the increasingly reduced...

Marlboro’s “Don’t Be a Maybe” Campaign Analysis and Comparison

Target Audience of the Advertisement In the 2010s, Marlboro launched a controversial advertising campaign titled “Don’t be a Maybe. Be Marlboro.” This campaign aimed to persuade consumers to choose Marlboro over other cigarette brands by appealing to their sense of individualism and decisiveness. The campaign used various methods of persuasion...

The Positive Impact of Social Media on Communication and Relationships

Introduction In this paper, I would like to describe the positive aspects of social media for communication and relationships. Media is a tool and an opportunity to build and maintain relationships and connections, including friends, family, and even professional contacts. Subsequently, communication through social media allows people to stay in...

Modern Advertising, Its Role and Significance

Introduction Revolutionary wealth is a book that presents the perspective of the future world. It narrates who will gain wealth, how it will happen, and what it means for the population worldwide. This work describes new opportunities that the future economy opens up for people in diverse areas, such as...

Objectivity in Media and Its Importance

Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...

Social Media Impact on Activism

Introduction Social media is a digitally facilitated technology used to enable communication through virtual communities. Activism entails the efforts put into place to bring along the desired change in political, economic, and environmental policies for a perceived greater good (Nikunen 15). Activists use different forms to drive their agendas, such...

Has Social Media Ruined Our Culture

Introduction Social media can be described as one of the most disruptive technologies since it has caused massive revolutions in social, economic, political, and even cultural aspects of human life. Businesses have used social networking sites as tools for marketing while politicians use them as campaign platforms. From a cultural...

Analysis of a Transmedia Narrative: “The Hunger Games”

The Hunger Games‘ first film, Catching Fire, has become an excellent example of a transmedia storytelling campaign. The Hunger Games takes place in a dystopian post-apocalyptic future in Panem. Every year, a boy and a girl from each country’s 12 districts are chosen as a tribute and forced to participate...

Social Media in Moderation

Introduction In terms of the current situation and online environment shaped by the pandemic, the online space has become the most pivotal and influential in working and educational domains. It is a valuable source of essential information to extend the public’s knowledge and help people maintain their work responsibilities remotely....

Modern Media Perception of Sexuality

Introduction Mass media are powerful instruments for forming, influencing, and manipulating the consumers’ views on the covered subjects. The audience should be conscious of that fact and be critical of the presented content, especially regarding such important topics as sexuality. In this case, some mass media can be utilized as...

Researching of History of Video Games

Introduction Video games refer to leisure activities conducted using electronic machines, mainly involving manipulating images produced by a computer program available on a monitor or any other form of display. Most youths and a good number of the population are currently fond of video games, and hence, the need to...

Advantages and Disadvantages of Social Media Essay

Social media is an online platform with a large population of users that share information that can critique, sometimes interact with, or publish useful information and news. The essay will define some of the key social media terms. The use of social media has evolved and has resulted in a...

Logical Fallacies of Companies’ Advertisments

Gillette: ‘We Believe’ Genetic Fallacy The Genetic Fallacy is a logical fallacy that directly links a person’s origin to its character, personality, or nature, and it is present in the Gillette’s campaign ad. The argument begins with an identification of the origin of an individual, group, or entity. The next...

Fashion Industry and Social Media

Such industries as fashion have always been impacted by the media. Until recently, the most powerful of them were journals and television with the help of which one had an opportunity to take a look at new clothes collections and learn about the latest trends. However, nowadays, when almost everyone...

The Issue of Media Deregulation and Regulation

Many media industries have been subject to waves of regulation and deregulation over their histories. The internet has complicated the issue, as it is global in scope and does not necessarily obey national borders. Choose a specific media industry and develop an argument in relation to how the internet has...

British Ads in “Soft-Soaping Empire” by McClintock

In the publication Soft-Soaping Empire: Commodity Racism and Imperial Advertising, McClintock examined the concept of soap as a historical agent that modified the elements of British culture and contributed to its unity (208). I believe that viewing soap as a symbol of “monogamy”, “Christianity”, and “industrial capital” was an interesting...

Beauty Pageants’ Negative Impact

Introduction Beauty Pageants are usually held to allow young women to show their bodies and talents, which are unique in a specific region of one country or the whole world. The participants usually follow criteria like character, skill, or body construction to be admitted to the competition. To ensure that...

Social Media and Work Productivity

In today’s world, many people constantly use social networks, which affects the change in business and its strategies. First, the companies themselves pay attention to their media and Internet presence. Secondly, company employees have constant access to social networks, which encourages them to develop addiction (Priyadarshini et al., 2020). The...

Effect of Social Media on Adolescent Mental Health

Introduction In 2020, the world was facing a pandemic. People were forced to isolate themselves, changed their standard form of life, and communication moved to the virtual space. The interaction between adults and adolescents is built according to a new scheme in a remote state through platforms and applications. In...

Social Media Disadvantages for Adolescents

Introduction Nowadays, it is rare to find a person who does not have a registered personal page, at least in one of today’s popular social networks. Through these resources of the Internet, people have become accustomed to communicating. A social network is a platform, online service, or website designed for...

Globalization of Video Games and Its Influence in the Society

Introduction The Internet plays a significant role in an individual’s daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of...

The Comparison of Videogames

Introduction Are video or computer games art? There are various critical issues related to this question. Also, most of the answers said by eminent peoples are of different views. Jack Kroll in his Newsweek article ones mentions that all sorts of video games can generate fun. However, it cannot transmit...

Social Media: Negative Impacts

Introduction Social media is a natural phenomenon of modern hi-tech life. The impact of virtual communication is significant as people are often willing to pay more attention to online interaction. Besides, due to the development of technology, social media plays the role of platforms not only for communication but also...

The Meaning of Celebrity Culture and Fandom

Introduction A celebrity is a widely known person or a famous person that attracts media attention and the public. Celebrity image was born in the media that prompted the relationship between fame, ordinary people and television. Celebrity status is usually generated from the media; people can also become famous without...

Fashion Media Effects on Society

Introduction In the world of diversity and variety, one of the phenomena which are consistently present in society is fashion. Fashion can refer to many aspects of people’s lives, like what they do, what they eat and so on, but clothing the most visible manifestation of it. Clothing can not...

The Role of Online Communication

The intensive development of information and communication technologies leads today to changes in the character of interpersonal contacts. The researchers pay much attention to the discussion of online communication’s effects on the progress and effectiveness of face-to-face communication. Online communication with the help of new technologies, devices, and gadgets is...

Evian’s Baby-Themed Advertising: A Study of Ethos, Pathos, and Logos

Introduction Recently, a new and unusual trend has appeared in advertising – using babies in commercials. One of the brightest representatives of this trend is the French mineral water brand Evian. Their promotional video, which soon went viral, shows cute babies performing dance moves and encourages us to “stay young”...

Celebrity Culture Glorification

Introduction The celebrity phenomenon first appears in the nineteenth century and is completely within the structural framework of modernity. Since ancient times there have been individuals whose exploits were widely known, be they heroes of antiquity, politicians, or aristocrats. Along with the economic, military, and political elite in the social...

Mass Culture and Its Implications

The modern paradigm of consumerism and the ongoing competition to grab the recipient’s attention has resulted in the emergence of the mass culture phenomenon. Driven initially by industrialization, mass culture stands for the process of popularizing culture through widely accessible media, including cinematography, television, the Internet, and advertisement. The definition...

Social Media Influence, Ethics, and Privacy Issues

Introduction There is exponential growth in social media usage to acquire and spread information. One of the reasons for the popularity of social networking sites is that they allow users to create, receive and share public messages at a cost-effective price. Moreover, there is significant internet penetration across the globe,...

Wiki Entry: Ethics and Social Media

Introduction The global community is becoming more connected and integrated than ever before. Modern technologies and handheld devices are revolutionizing the way individuals exchange their ideas and concepts. The nature of these emerging tools of communication is affecting the true foundation of ethical and moral principles. Some of the concepts...

Why Video Games Can Be Beneficial

Due to the rapid development of technology, there are many new and different ways to spend one’s time. Unfortunately, if to look at the modern generation of children and adolescents, most of them spend all their free time on video games. Teachers, psychologists, and most of all parents are very...

“TV, Ideology, and Emancipatory Popular Culture”: General Idea and Sub-Points

Introduction The essay the TV, Ideology, and Emancipatory Popular Culture is written by Douglas Kellner, a famous sociologist. He is famous as a representative of the so-called “third-generation” critical theorists. During his career, the sociologist wrote many articles and essays which were devoted to the role of television in the...

Role of TV in Today’s Society

Introduction Media has taken different definitions as the use of the term has widened. However, there remains a general acceptance that is the means to carry out public communication. In the computer world, media has come to be defined as a general term for any data storage device. In this...

Social Media and Its Role Now and in the Future

Executive Summary This document focused on the role of social media, now and in future. To achieve this goal, it focused on a number of issues that surround social media. The world has experienced a lot of creations and innovations as a result of the works of man. This includes...

Rhetorical Analysis Essay: an Example of a Web Page Case Study

In the modern world of increasing competence, marketing needs to be as creative as possible. There are countless strategies that specialists use to attract potential clients. Indeed, great marketing professionals can make any ordinary product stand out. A great variety of methods has a common objective: to make an advertised...

Social Media’s Influence and Their Role in Communication

Introduction Social media is an internet-based application that builds on some technological and ideological web-based foundations. This permits for creation and exchange of contents that are generated from the user. Three tools mainly used are Facebook, Twitter, and YouTube. Facebook is a social site that helps people communicate and interact...

Abuse and Neglect in Media

The media today pays a lot of attention to issues that are related to child abuse and neglect. This is because incidences of child abuse and neglect have been on the rise in recent years. This role of the media has been effective in notifying the public of the various...

Impact of Media on British Society: EU Benefits, Social Class, and Family

Introduction The media has significantly influenced the lives of the British people. On the average, Britons spend over 5 hours each day on media services such as the internet, television, and/or the mobile phone. The European Union was established in 1973 through the interventions of Edward Heath who was a...