627 Marketing Essay Topics

🏆 Best Essay Topics on Marketing

✍️ Marketing Essay Topics for College

  1. Nestle International Strategy: Marketing Analysis
    This research focuses on Nescafe, which is one of the company’s widely consumed products in the UK and other global markets.
  2. Nestle: SWOT Analysis, BCG Matrix, Marketing Mix, & Overall Strategy Analysis
    Nestle has selected its specific target markets in order to serve them exceedingly. Customers demand goods, which satisfy their needs with utmost precision and satisfaction.
  3. Lexus Marketing Strategy & Business Model
    The presence of competition from other luxury carmakers has forced Lexus to adopt a customer-oriented marketing strategy.
  4. Social Media Marketing: Role and Importance
    Social media marketing involves the application of social media websites including Facebook, Instagram, Twitter, and Reddit to sell business goods and services.
  5. Oral-B Electric Toothbrushes: Marketing Plan
    Oral-B’s mission is to provide high-quality oral care for people of all ages using the latest innovations and to improve each consumer’s health.
  6. Maybelline Case Study Analysis: Marketing & Competitors
    Intrigued by Maybelline competitors? ✍️ Assigned to analyze the company’s marketing strategy? ★ See this Maybelline case study analysis to examine the brand.
  7. Unilever Case Study: Marketing Strategy of the Products
    The company Unilever manufactures a wide range of products ranging from food to personal and home categories.
  8. Toyota Motor Company: Marketing Plan
    This paper aims to explore the marketing plan for Toyota company, underlining its competitiveness in the market based on sound strategies of operation.
  9. Burj Al Arab Hotel Marketing Analysis
    Burj Al Arab has a strong brand, superior performance, and international recognition. In this paper, marketing analysis of Burj Al Arab will be carried out.
  10. Consumer Behavior Essay: Customer Behavior Analysis Example of McDonald’s
    This report analyses psychology of the buying behaviour of consumers in reference to McDonald’s and presents justified recommendations for change in marketing.
  11. Smart Watches: The Marketing Plan
    This marketing plan is created to achieve an increase in sales of smart watches. The sales increase figures should be achieved within four years.
  12. Coca-Cola Advert Analysis: “Friendly Twist” Advertising Campaign
    This essay addresses the sensory experience associated with the advert “Coca-Cola Friendly Twist” that delivers a creative strategy for encouraging more consumers.
  13. Marketing Strategies of Asda Company in Retail Market
    The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.
  14. Marketing Strategy of Starbucks in Japan
    This paper examines the features of the Japanese market and specific strategies and methods of entering the business.
  15. Asda in the Retail Market and Its Marketing Strategies
    The low price strategy together with setting up a large number of online stores can contribute to the objective of ASDA to become Britain’s biggest retail giant.
  16. Strategy and Marketing Environment: Hyundai Motor Company
    Hyundai Motor Company was founded in 1967. Now the company is going under the severe challenge of sustainability for which the company needs to align with a new strategy.
  17. New Balance Target Market Plan & Marketing Strategy
    The paper determines the potential issues a New Balance company might face during the production and while delivering Men’s 611 running shoes to the target market.
  18. Marketing Methodology of Nike
    The paper discusses Nike as the most demanded apparel merchant. The company’s unique marketing strategies allow it to sustain its leading position in the market.
  19. Strategic Marketing of George Clothing
    The George clothing range is named after its inventor, George Davies, owner of Next, who was the innovative designer of low-priced, albeit high-value garments.
  20. Marketing vs. Accounting: Comparison of Two Professions
    While applying for a job, a person should consider all the merits and drawbacks of the profession. It’s reasonable to compare accounting and marketing as these professions have a lot in common
  21. The Marketing Philosophy of the Apple Inc. Company
    To conclude, examining Apple’s marketing strategy is crucial for understanding its strategic approach that ensures its dominating position.
  22. Nike Social Media vs. Adidas Social Media: Marketing Analysis
    This case study is aimed to study the official accounts of Adidas and Nike, on four of the most popular social networks: Facebook, Twitter, Instagram, and YouTube.
  23. Keurig Company’s Marketing Solutions and Strategies
    Keurig’s marketing strategy helped the company grow from being a small company to a moderately-large and recognized brand with growing sales, showing a modicum of efficiency.
  24. Nando: International Marketing Mix Strategy
    Proper application of marketing mix components will enable Nando to launch and sell its food products competitively in the international markets.
  25. Marketing Audit for Qatar Airways Company
    The report reveals that the market presents various opportunities and threats that Qatar Airways can take advantage of as it seeks to achieve sustainable growth in the market.
  26. Mercedes Benz Company’s Marketing Plan for the UAE
    The paper is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE.
  27. Strategic Marketing: Amazon Go Case Study
    The paper explores the world of strategic marketing and branding and how they contribute to the success of organizations.
  28. Carrefour Company’s New Product Marketing in the UAE
    New product development is a continuous process and an unavoidable part of Carrefour’s mission. New product development has many phases to work with it.
  29. Comme Des Garçons’ Marketing Activities
    Comme des Garçons actively collaborates with other fashion brands and artists, using this approach as a primary promotion tool.
  30. Marketing Strategy of Emirates Airlines: Report
    This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement.
  31. Penguin Random House Company Marketing Plan
    This is a marketing plan for Penguin Random House that is expected to help the company to increase its brand awareness and sales of new children’s books by at least 5% annually.
  32. Tesla Motors Company and Its Marketing Communications
    Founded in 2003, Tesla Motors is an American automobile manufacturing company. The development of the brand is owed to the efforts of engineers from Silicon Valley.
  33. Shake Shack’s Digital Marketing Strategy and Plan
    This report presents a digital marketing strategy and plans for Shake Shack, an American regional chain of fast-food restaurants.
  34. Woolworths and Coles Supermarkets Marketing Analysis
    The two selected supermarkets are Woolworths and Coles, which are two of the largest retail chains in the market.
  35. Nestle Company: Promotion Marketing Portfolio
    The report shows that Nestle does not use a specific demographic for many of its products. Instead, it relies on psychographic consumer analysis to position its brand.
  36. Zara International Marketing Strategy
    The given paper attempts to examine and evaluate the marketing strategies of one of the most successful global fashion retailer – Zara.
  37. The National Hockey League’s Marketing Strategy
    The article discusses the marketing strategy of the National Hockey League, its strengths, weaknesses, opportunities, and threats.
  38. Analysis of the Marketing Strategy of ASOS Company
    This paper uses the PESTLE method to analyze the marketing environment of ASOS and identifies the key factors in the marketing mix for its success.
  39. Nike Global Strategy & Marketing Approaches
    Nike Inc. is a multinational corporation that deals with the design, development, production of different varieties of sports products. The company focuses on the sports industry.
  40. Chanel Company’s Marketing Logistics
    In order to meet customer requirements and service quality, CHANEL values time and fast delivery options. The company has its own transportation system and logistics.

👍 Good Marketing Research Topics & Essay Examples

  1. PepsiCo International’s Digital Marketing Strategy: Analysis, Trends, and Recommendations
    The way PepsiCo International’s digital marketing strategy addresses current trends and consumer behavior enhances brand presence and sales.
  2. Saudi Airlines’ Marketing Strategy Analysis
    The paper will analyze in detail the marketing strategy of Saudi Airlines which includes an analysis of the advantage of the air carrier and ways to improve the firm’s performance.
  3. Amazon’s Marketing Audit: Strengths and Weaknesses, Marketing Objective
    Amazon’s main objective is to improve customer experience and increase sales and thrive. A marketing audit is a crucial tool organization can leverage for success.
  4. Unilever Company’s Marketing Strategy
    Unilever is a multinational company that has implemented a large number of changes and innovative policies in an attempt to stay on top of the competition.
  5. The Role of Internet on International Marketing
    There is a need to study the practical impact of the internet on international marketing and how such modern technology will change the face of traditional marketing phenomena.
  6. Importance of Self-Concept for Marketing Strategies
    The psychoanalytic theory suggests that the phenomenon of a self-concept should be viewed as a system that allows one interact with people around.
  7. Nike Company: Marketing Principles and Concepts
    Nike is an American multinational corporation, which was founded in 1964. The report will culminate by discussing the correlation between marketing department and other departments in Nike.
  8. Guinness Company’s Applied Marketing Strategy
    This paper has analyzed the world’s renowned marketing campaign featuring Guinness, a famous Irish pint developed by St. James Gate Brewery.
  9. Estée Lauder Firm’s Social Media Marketing Analysis
    The purpose of this report is to evaluate the Estée Lauder company’s social media performance and suggest a potential four-week promotional campaign.
  10. Goods and Services: Strategic Marketing
    Marketing strategies of goods and services are not the same because the characteristics, marketing identity and consumer preferences are different for goods and services.
  11. Consumer Vulnerability and Unethical Marketing
    Given the widespread practices of unethical marketing in today’s world, it is necessary to evaluate specific topics that challenge an understanding of ethics in business.
  12. The Guinness Company’s Applied Marketing Strategy
    The paper discusses consumer behavior and its influencing factors, using the example of Guinness’ marketing strategies to illustrate how understanding consumer needs is essential.
  13. Marks & Spencer Company’s Integrated Marketing Communications
    Marks and Spencer is one of the most famous brands around the world – the retailer is counted amongst the most reliable and the most prestigious brand across the globe.
  14. Dyson Company: Cordless Vacuum Cleaner Marketing Plan
    This report presents a strategic marketing plan for Dyson to introduce a new type of cordless vacuum cleaner. A comprehensive marketing plan will be outlined.
  15. Marketing in the 21st Century
    The modern marketing environment has experienced a lot of changes due new lifestyle patterns, an increase in consumer awareness and the growth of new technologies.
  16. Globalization’s Impact on International Marketing Strategies
    International marketing strategies are influenced by globalization. The operations of multinational firms are shaped by the confrontation between standardization and adaptation.
  17. Colgate Company’s Marketing Strategies
    This paper focuses on Colgate’s marketing plan investigating the areas of the current market situation, market analysis, objectives, and goals of the marketing strategies employed.
  18. International Marketing Strategies of Zalando and Asos
    The essay implement various theoretical concepts, including high- and low-context nations and Hofstede’s cultural dimensions framework, to analyze Zalando and ASOS strategies.
  19. Marketing Strategies in the Hospitality Industry
    The current research proposal aims at reviewing the marketing strategies used in the hospitality industry on the example of a comparison of the United Kingdom and the United States of America.
  20. Marriott Hotels’ Marketing Management
    This report assesses the performance of Marriott Hotels concerning strategic marketing. The report assesses the type of segmentation that the firm has integrated.
  21. Pizza Hut’s Marketing Strategy
    Pizza Hut’s primary marketing strategy is to increase digital ad budgets, which has a beneficial economic impact on the franchise.
  22. Marketing Analysis: Nike Air Force One Shoes
    Market share of the Nike Air Force One Shoes is close to 34%. (Mokhiber 73). The company is engaged in sports wear manufacturing, however, the key product is the sport footwear.
  23. Parker Pen Company’s Marketing
    This paper assesses the Parker Pen Company’s marketing miscalculations, its relations to globalization, as well as the company’s impact on global marketing circa the 1980s.
  24. Nike Equality Campaign and Marketing Communication
    A marketing communication plan for Nike and its latest campaign “Equality” will be developed regarding the main aspects of integrated marketing communications.
  25. The Walt Disney Marketing Strategies
    The paper studies how Disney conducts market research, what are its communications and internet marketing strategies, and whether it is ethically responsible.
  26. McDonald’s Company’ Integration of Marketing Communication
    This paper explores how McDonald’s can deploy ntegration of marketing communication to ensure that it attains acceptance of its products and services in the fast-food industry across the globe.
  27. Apple Watch Product’s Marketing Communications
    The target market for the Apple Watch is a discerning, non-conventional buyer who has no qualms about being an early adopter of technology.
  28. Lipitor Company’s Marketing Plan
    Lipitor must decide first which segments offer the best opportunity for achieving its goals to increase sales and profit by creating long-run customer relationship.
  29. Nike Vs. Adidas Marketing Strategy – Differences & Similarities
    The purpose of this assignment is to review marketing strategies used by two different companies in the same industry. Sports apparel companies, Nike and Adidas have been chosen for this study.
  30. IPhone: Marketing and Purchasing Decisions
    This report analyzes the marketing campaign for the iPhone X, using such marketing concepts as the product, production, and marketing orientation.
  31. Nike’s Favorite Integrated Marketing Communication Tools
    This paper aims to analyze and evaluate what integrated marketing communication tools Nike uses to promote its products.
  32. Ben Sherman: Retail Marketing and Logistics Issues
    This report observes the current positioning strategy of Ben Sherman company and illustrates the current competitive environment, as well as recommends future strategies.
  33. The DC Shoes Firm’s Marketing Strategy Analysis
    DC Shoes spreads the word about its brand by using online viral effects to generate word-of-mouth communication and get its brand associated with specific individuals.
  34. Marketing: The Power of Advertisement
    Numerous products are advertised to potential customers daily through various means, from billboards and magazines to online pop-ups and interstitial ads.
  35. Marketing Plan for Tim Hortons in the US Environment
    Considering the annual revenue of Tim Hortons that amounts to billions of dollars, the marketing budget should be at least 10% of the revenue.
  36. Marketing Yourself and Social Media
    For many businesses, marketing strategies are aimed at obtaining the attention of consumers to their products and services.
  37. Digital Marketing and Social Media
    The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies.
  38. Adidas Firm’s Marketing Strategy and Internal Environment
    The firm’s current marketing goals are to meet the needs of the target audience and improve products through innovation and technology to improve competitive advantages.
  39. Under Armour Marketing Communications Report
    The purpose of this report is to evaluate Under Armour’s marketing communications and formulate a strategy and a plan for their improvement
  40. Marketing Channels and Logistics
    Marketing channels and logistics are very essential for the survival and success of any business organization.

🌶️ Hot Marketing Ideas to Write About

Out of ideas? Check our online toolkit:
  1. Canada Goose Inc.’s Marketing Plan
    Canada Goose should refocus its attention from Baby Boomers and Gen X customers and towards Millennials, who now make up for the majority of the workforce.
  2. The Beyond the Bean Café’s Marketing Plan
    The Beyond the Bean café encounters the issue of the management team not undertaking a well-researched and feasible marketing plan to launch the new restaurant.
  3. The Magna Electronic Scooter Marketing Mix Analysis
    The purpose of the paper is to prove that the company should launch a new product: an electric scooter with a microprocessor to deliver distance efficiency.
  4. Nike Inc.’s International Marketing Strategies
    The paper has examined Nike’s key international marketing strategies, namely, the use of technology and customer segmentation.
  5. Status of Body Shop and Technology Used in Cosmetics Sector Marketing
    The paper explores the Body Shop’s current use of technology in marketing cosmetic products and how marketing activities and the market are impacted by modern technology.
  6. Neutrogena Hydroboost’s Marketing Representation
    Since Neutrogena Hydroboost already has an established reputation and outlook, it is logical to continue its marketing in the assured direction.
  7. Parker Pen Company Marketing
    The main mistake made by the Parker Pen Company was a homogeneous strategy applied to the global marketing campaign.
  8. Waitrose Supermarket: Marketing Brief on Research and Information
    Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK.
  9. Thorntons Plc’s Marketing Strategy
    Thorntons is one of the industry players, which have encountered several setbacks in an attempt to expand their market share.
  10. Samsung Electronics’ Marketing Plan
    The report outlines a marketing plan for Samsung Electronics. It focuses on the market situation, target market, marketing mix, external and internal environment, etc.
  11. Marketing Through Social Media
    The usage of social broadcasting sites such as Facebook, Twitter, Instagram, and Reddit to sell company services and goods is known as social media marketing.
  12. Hubble Company’s Data Driven Direct-to-Consumer Marketing
    Hubble has evolved from a simple startup to a promising brand in the contact lens industry. The company generated more than $20 million in annual sales.
  13. The Face Mask: Marketing Plan
    The market size expansion for face masks is due to the increasing COVID-19 infections in the recent past. Mask production and utilization is also increasing since 2019 to date.
  14. Marriott International Hotels’ Strategic Marketing
    Marriott International runs more than 3000 properties. To ensure their success, Marriott has effective communication strategies among its departments as well as for its management.
  15. McDonald’s Digital Marketing Campaign Analysis
    Digital marketing has become popular in the modern business world. The business organization has adopted modern technology in its operations to enhance its operations.
  16. The Ford Fiesta Movement’s Marketing Techniques
    The Ford Fiesta Movement was exceptionally skilled in employing efficient marketing strategies, enabling the product to appeal to a diverse range of customers.
  17. Environmental Forces and Their Impact on Marketing Strategy
    Despite the complexity of the environment, it is possible to distinguish patterns that help make forecasts and build a marketing strategy.
  18. Marketing Plan Strategy: Semisweet Chocolate Baking Chips
    The paper describes developing a marketing plan for the new product launch at Chocolate Bliss Company to ensure a successful product launch.
  19. Case Study: Miele. Difference through Marketing
    Marketing involves creating and exchanging goods and services that are of value to customers, partners, and the community at large.
  20. Marketing Strategy: Sony TV
    Sony is a global company that provides innovative and high-quality products. Intensive marketing plays an important role in ensuring that the company remains competitive.
  21. Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper
    The marketing mix affects the company’s strategy and tactics in a highly positive way. This paper gives an overview of marketing mix in Coca-Cola, Pepsi, and Dr Pepper.
  22. SPAR International Company: Marketing Plan
    SPAR International is the world’s biggest food retailer. The work outlines goals for the development of the brand, along with the marketing mix of strategic recommendations.
  23. Rockstar Energy Drink Marketing Research
    The paper provides a marketing research for Rockstar energy drink, reveals factors influencing the purchase of the product and studies global marketing presence.
  24. Marks & Spencer as a Marketing-Oriented Company
    Since customer focus and value creation are regarded by the management as the ways to achieve profits, we will review M&S as a marketing- and societal marketing-oriented company.
  25. The Impact of Fashion Marketing on Middle Eastern Culture
    Factors contributing to the growth of the fashion industry in Middle Eastern culture combine both the principles of fashion itself and consumerist behavior.
  26. Internal Analysis, Value-Adding Strategies, and Service Marketing
    The internal analysis of an organization and the value-adding service delivery, and support strategies are essential components in realizing success and well-being.
  27. Boeing Company’s Analysis and Marketing Plan
    Boeing is one of the internationally recognized manufacturers of commercial airplanes, space, defense, security systems and global services.
  28. The John Deere Firm’s Marketing Strategy
    John Deere needs to capitalize on the socio-economic activity of the target population to increase its sales and market share.
  29. Organizational Structure and the Global Marketing
    The study is about Monster Health care Company (MH Co), headquartered in the northeastern part of the United States.
  30. Oral-B Electric Toothbrushes’ Marketing Campaign
    The marketing campaign idea for Oral-B electric brushes is to boost the number of buyers by reaching people interested in innovative technologies that can improve their daily life.
  31. Service and Product Marketing
    Although some people maintain that service and product marketing are carried out the same way, the reality on the ground show a completely different picture.
  32. Li Ning Marketing Management: Strengths, Weaknesses, and Opportunities
    The company’s management underlines that the structure of the organization depends upon and is influenced by strategic and size.
  33. Main Ideas and Characteristics of Service Marketing
    Successful service marketing requires commitment and consistency in service provision. Therefore every firm that offers services to the public requires to employ professionals.
  34. Five Competing Marketing Philosophies
    There are five competing philosophies under which organizations carry out their business; this paper explains these concepts and how they vary depending on marketing situations.
  35. Influencer Marketing Essay: Application in the Fashion Industry & Examples
    This paper explored the emerging field of IM and provided valuable information regarding the background and current research on best practices of using influencers.
  36. Starbucks Corporation’s Global Marketing in Italy
    Starbucks faces challenges in expanding its operations into the Italian market. Still, it can earn attractive revenue owing to the strong Italian coffee tradition.
  37. Red Bull Brand’s Integrated Marketing Campaign
    The Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
  38. Marketing for Sports Brands Using Mobile Advertising
    Nike and Adidas have been using mobile marketing to affect consumer intentions, and buying behavior however the findings do not suggest which company is better performing.
  39. Marketing Strategy in the Business
    For a marketing strategy to succeed, individuals in a company must understand and share a common definition of a firm’s existing business concept.
  40. Nike Company’s Marketing Principles and Practice
    Nike heavily relies on the concept of marketing mix to realise good profits in the backdrop of the stiffening competition in the sports garments industry.

💡 Simple Marketing Essay Ideas

  1. Marketing for Hospitality and Tourism
    Tourism and hospitality enable cultural exchange, employment, and infrastructural development. Tourism and hospitality require a business-friendly environment to thrive.
  2. Nike Inc.’s Marketing and Promotion Mix
    For Nike Inc. to advertise its products, the company uses the 4P’s marketing mix, including product, price, place, and promotion.
  3. Three Different Categories of Deceptive Marketing Practices
    Marketers tend to implement deceptive practices that force the customer to believe they gain more profit than usual.
  4. Definition and Development of Marketing Ethics
    A scrutinize theoretical and practical dilemmas and implications happening from a distance between the locus of ethical options and the locus of the relevance of these judgments.
  5. Organic Milk Products’ Marketing Strategy
    To succeed in marketing activities, a marketing strategy is a must-have. This paper discusses how to go about developing a marketing strategy for organic milk products.
  6. Supermarkets: Psychology of Marketing
    The aim of this report is to point out how the psychology of marketing tends to distribute the place, visibility, type and popularity of a product in supermarkets.
  7. McDonalds’ Veggie Burger’s Marketing
    Marketing mix’ for Veggie Burger will mean the strategies adopted and implemented by the firm including product, price, promotion and distribution issues.
  8. Apple Inc.: Marketing Principles and Practice
    The present paper will seek to build on the case of Apple Inc., focusing on the company’s marketing strategy and its role in Apple’s success.
  9. The Soup Spoon Company’s Marketing Management
    The company presented in the case study is The Soup Spoon. Its ambitions are strong, and the founders of the company aim to become “the Starbucks of soup”.
  10. Royal Mail Group: Strategic Marketing
    The paper focuses on Royal Mail, researches the postal industry market and trends to understand what the market wants and strategies of achieving the targets.
  11. Digital Marketing in International Business
    Powered by the advanced technology of today, digital marketing can make a significant contribution to the prosperity of a business.
  12. Kowloon Dairy’s Strategic Marketing Planning and Auditing
    Before making a decision about the introduction of a certain new product to the market, it is vital to conduct preliminary analyses to assess the existing situation.
  13. Red Bull’s Sports Marketing
    The focus of this paper is to explore how Red Bull utilizes sports marketing. A brief overview of Red Bull and sports marketing will be presented.
  14. Strategic Marketing Plan: Apple Corporation Inc.
    This paper examines the marketing strategies Apple used in marketing the iPhone, its strengths and weaknesses, and provides a detailed outline of its future marketing strategies.
  15. MTN Ghana Company’s Marketing Strategy
    MTN Ghana has been successful in implementing the marketing mix, product differentiation, coping with commoditization, and realizing the competitive advantage.
  16. Hillside Veterinary Clinic Marketing Plan Overview
    The following paper critically analyses the marketing plan of the clinic, including its main objectives, means of advertising, and ways of increasing revenue.
  17. Amazon: Elements of Marketing Mix and Business Success Analysis
    The approach to the marketing mix theory is changing dramatically due to the transformation of business processes and customer behavior.
  18. Strategic Marketing in the Tourism and Hospitality Sector
    The role of strategic marketing in promoting the growth and development of the tourism and hospitality sector is explored relative to its role in developing the industry.
  19. Marketing Plan for Red Bull GmbH
    In marketing Red Bull energy drink, the management team of Red Bull GmbH conducted a comprehensive marketing research with reference to various market variables related to Red Bull energy drink.
  20. Nokia Company’s General Marketing Strategy
    Nokia, a leading mobile manufacturing company, is offering more than 25 different models of mobile handsets to its varied categories of customers.
  21. 7Ps of the Marketing Mix
    Gradually the notion of the marketing mix has been extended to 7Ps by adding such elements as Processes, Physical Evidence, ad People.
  22. International Marketing and Marketing Communications
    Marketing communications are messages and related media used to communicate with the target market. It involves advertising, sales promotion, personal selling, and public relations.
  23. Emirates Company: Marketing Management
    The aim of the current research is to explore the Emirates’ marketing strategy in the area of international flights, identify its strengths as a service company.
  24. Apple vs. Samsung: Marketing Strategy & Business Strategy
    Both Apple and Samsung companies are in the electronics industry with specialty in mobile and computer technologies. Apple’s business strategies are different and depend on product models.
  25. The Wilson Company’s Marketing Mix
    The paper prepares the market mix for the Wilson company. It asses the company’s product quality, pricing strategy, and promotion in the accessible local stores.
  26. Robert’s Coffee Shop Marketing Strategy
    This paper presents the marketing strategy that will be used by the Robert’s coffee shop in developing the Robert’s coffee brand in the Vietnamese market.
  27. Marketing and Its Importance for Business
    In the modern business climate staying competitive is a challenge that the majority of organizations, both new and established, experience.
  28. How AI and Machine Learning Influence Marketing in the Fashion Industry
    The study aims to determine if the perception of AI in fashion is a novel concept and whether it holds enough appeal to impact the purchasing decisions of fashion consumers.
  29. The Starbucks Firm’s Value Proposition Marketing
    The theoretical marketing approach is used to study Starbucks’s marketing strategy. This research will clarify how value proposition marketing has proved essential for Starbucks.
  30. The Pauls Brand’s Marketing Intelligence
    This paper discusses the brand Pauls, one of the leading milk brands in the Australian market, covering the brand’s background, and micro and macro environmental factors.
  31. Body Shop: Marketing and Markets in a Digital World
    The paper discusses the Body Shop marketing. It relies severely on social media promotional campaigns to reach its target and potential audiences.
  32. The Skidoo Snowmobile: Product Marketing
    The Skidoo snowmobile is enjoyable and offers greater ecological validity. The product will be advertised through TVs, print and digital media, social media, and emails platforms.
  33. “Business-to-Business Marketing Responses to COVID-19 Crisis” by Kang
    “Business-to-Business Marketing Responses to COVID-19 Crisis” is a significant contribution to the scholarly business literature and provides practical guidance to businesses.
  34. Selfridge & Co.’s Integrated Marketing Communications
    Integrated Marketing Communication tools comprise a number of marketing instruments designed to ensure efficient and consistent communication with the target audience.
  35. Samsung: The Global Marketing
    Offering the wide product line that addresses the needs of many different target groups is the main idea of Samsung’s global strategy.
  36. Lancôme Firm’s Integrated Marketing Communications
    The IMC’s proposed plan is a long-term project with significant investment. Events of this scale require monitoring and evaluation tools from the organizers.
  37. Britam Insurance Company’s Sales and Marketing Management Software
    Britam Insurance Company has to adopt the new marketing and management software to remain at the top of the highly competitive insurance industry.
  38. Adidas Services Marketing Strategy
    The present paper describes a marketing strategy for a new Adidas product personalized selection and delivery service based on a specific type of activity of a customer within a mobile application.
  39. Marketing Approaches in Green Mountain Coffee
    Analyzing the current state of Green Mountain Coffee Roasters, it is possible to conclude that despite the ranks given by Forbes magazine, the company still has much to develop.
  40. Sony Corporation’s Marketing Strategy in Action
    Globalization has both positive and negative effects on any company that operates globally. On the one hand, Sony can access new markets and gain many loyal customers.

📌 Easy Marketing Essay Topics

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🎓 Most Interesting Marketing Research Titles

❓ Marketing Essay Questions

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  1. What Are the Key Components of a Successful Marketing Strategy?
  2. How Does Social Media Marketing Influence Consumer Behavior?
  3. What Role Does Branding Play in a Company’s Overall Marketing Strategy?
  4. How Can Companies Use Content Marketing to Engage Their Target Audience?
  5. How Social Media Influencer Marketing Affects Consumer Behavior?
  6. Has Digital Marketing Changed Traditional Advertising Practices?
  7. What Are the Ethical Considerations in Marketing to Children?
  8. How Does Influencer Marketing Impact Brand Credibility and Trust?
  9. How Do Cultural Differences Affect International Marketing Strategies?
  10. What Are the Main Challenges of Marketing in Highly Competitive Industries?
  11. What Is the Impact of Personalization on Customer Loyalty and Retention in Marketing?
  12. Does Marketing Evolve in Response to Changes in Consumer Behavior?
  13. What Are the Most Effective Ways to Market to Generation Z?
  14. How Do Companies Use Storytelling in Marketing to Connect with Their Audience?
  15. What Is the Aspect of Emotional Appeal in Marketing Campaigns?
  16. How Does Mobile Marketing Differ from Traditional and Digital Marketing Approaches?
  17. What Is Viral Marketing Advantages and Disadvantages?
  18. What Is the Impact of Social Responsibility on a Company’s Marketing Strategy?
  19. What Are the Key Challenges in Marketing for Startups?
  20. How Do Market Segmentation and Targeting Influence Marketing Strategies?
  21. What Is the Role of Customer Feedback in Refining Marketing Approaches?
  22. Does Email Marketing Remain Relevant in the Era of Social Media?
  23. What Are the Ethical Implications of Target Marketing?
  24. How Do Loyalty Programs Impact Customer Retention and Marketing Efforts?
  25. How Does Neuromarketing Influence Consumer Decision-Making?
  26. How to Measure ROI (Return on Investment) on Marketing Campaigns?
  27. Does Content Marketing Help Build Brand Authority and Thought Leadership?
  28. How Is AI Being Used in Marketing Today?
  29. How Can Cause-Related Marketing Improve a Brand’s Image and Customer Loyalty?
  30. Is Thought Leadership Part of Content Marketing?

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References

StudyCorgi. 2023. "627 Marketing Essay Topics." May 7, 2023. https://studycorgi.com/ideas/marketing-essay-topics/.

These essay examples and topics on Marketing were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on .