627 Marketing Essay Topics

🏆 Best Essay Topics on Marketing

✍️ Marketing Essay Topics for College

  1. Integrated Marketing Communication Plan for Nike
    The organization invests heavily in digital promotion, which is evident from the quality of content that it publishes on social media, as well as on the website and in its apps.
  2. Social Media Marketing: Role and Importance
    Social media marketing involves the application of social media websites including Facebook, Instagram, Twitter, and Reddit to sell business goods and services.
  3. Nestle: SWOT Analysis, BCG Matrix, Marketing Mix, & Overall Strategy Analysis
    Nestle has selected its specific target markets in order to serve them exceedingly. Customers demand goods, which satisfy their needs with utmost precision and satisfaction.
  4. Nestle International Strategy: Marketing Analysis
    This research focuses on Nescafe, which is one of the company’s widely consumed products in the UK and other global markets.
  5. Consumer Behavior Essay: Customer Behavior Analysis Example of McDonald’s
    This report analyses psychology of the buying behaviour of consumers in reference to McDonald’s and presents justified recommendations for change in marketing.
  6. Lexus Marketing Strategy & Business Model
    The presence of competition from other luxury carmakers has forced Lexus to adopt a customer-oriented marketing strategy.
  7. Comme Des Garçons’ Marketing Activities
    Comme des Garçons actively collaborates with other fashion brands and artists, using this approach as a primary promotion tool.
  8. The Sales and the Marketing Activities
    Sales and marketing have their origin from the time immemorial from the barter system. Effective sales and marketing divisions are precious assets to any organization.
  9. Unilever Case Study: Marketing Strategy of the Products
    The company Unilever manufactures a wide range of products ranging from food to personal and home categories.
  10. Burj Al Arab Hotel Marketing Analysis
    Burj Al Arab has a strong brand, superior performance, and international recognition. In this paper, marketing analysis of Burj Al Arab will be carried out.
  11. Toyota Motor Company: Marketing Plan
    This paper aims to explore the marketing plan for Toyota company, underlining its competitiveness in the market based on sound strategies of operation.
  12. Penguin Random House Company Marketing Plan
    This is a marketing plan for Penguin Random House that is expected to help the company to increase its brand awareness and sales of new children’s books by at least 5% annually.
  13. Strategy and Marketing Environment: Hyundai Motor Company
    Hyundai Motor Company was founded in 1967. Now the company is going under the severe challenge of sustainability for which the company needs to align with a new strategy.
  14. Globalization’s Impact on International Marketing Strategies
    International marketing strategies are influenced by globalization. The operations of multinational firms are shaped by the confrontation between standardization and adaptation.
  15. Coca-Cola Advert Analysis: “Friendly Twist” Advertising Campaign
    This essay addresses the sensory experience associated with the advert “Coca-Cola Friendly Twist” that delivers a creative strategy for encouraging more consumers.
  16. Marketing vs. Accounting: Comparison of Two Professions
    While applying for a job, a person should consider all the merits and drawbacks of the profession. It’s reasonable to compare accounting and marketing as these professions have a lot in common
  17. Nike Equality Campaign and Marketing Communication
    A marketing communication plan for Nike and its latest campaign “Equality” will be developed regarding the main aspects of integrated marketing communications.
  18. Nike Social Media vs. Adidas Social Media: Marketing Analysis
    This case study is aimed to study the official accounts of Adidas and Nike, on four of the most popular social networks: Facebook, Twitter, Instagram, and YouTube.
  19. Marketing Strategy of Starbucks in Japan
    This paper examines the features of the Japanese market and specific strategies and methods of entering the business.
  20. Maybelline Case Study Analysis: Marketing & Competitors
    Intrigued by Maybelline competitors? ✍️ Assigned to analyze the company’s marketing strategy? ★ See this Maybelline case study analysis to examine the brand.
  21. Asda in the Retail Market and Its Marketing Strategies
    The low price strategy together with setting up a large number of online stores can contribute to the objective of ASDA to become Britain’s biggest retail giant.
  22. Consumer Vulnerability and Unethical Marketing
    Given the widespread practices of unethical marketing in today’s world, it is necessary to evaluate specific topics that challenge an understanding of ethics in business.
  23. Nando: International Marketing Mix Strategy
    Proper application of marketing mix components will enable Nando to launch and sell its food products competitively in the international markets.
  24. Marketing Strategies of Asda Company in Retail Market
    The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.
  25. Marketing Methodology of Nike
    The paper discusses Nike as the most demanded apparel merchant. The company’s unique marketing strategies allow it to sustain its leading position in the market.
  26. Tesla Motors Company and Its Marketing Communications
    Founded in 2003, Tesla Motors is an American automobile manufacturing company. The development of the brand is owed to the efforts of engineers from Silicon Valley.
  27. Smart Watches: The Marketing Plan
    This marketing plan is created to achieve an increase in sales of smart watches. The sales increase figures should be achieved within four years.
  28. The National Hockey League’s Marketing Strategy
    The article discusses the marketing strategy of the National Hockey League, its strengths, weaknesses, opportunities, and threats.
  29. Dyson Company: Cordless Vacuum Cleaner Marketing Plan
    This report presents a strategic marketing plan for Dyson to introduce a new type of cordless vacuum cleaner. A comprehensive marketing plan will be outlined.
  30. The Guinness Company’s Applied Marketing Strategy
    The paper discusses consumer behavior and its influencing factors, using the example of Guinness’ marketing strategies to illustrate how understanding consumer needs is essential.
  31. Importance of Self-Concept for Marketing Strategies
    The psychoanalytic theory suggests that the phenomenon of a self-concept should be viewed as a system that allows one interact with people around.
  32. The Ecosia Organization’s Marketing Analysis
    Changing the current marketing plan may benefit Ecosia and increase customer awareness, reach new segments, and raise the popularity of the search engine.
  33. The Marketing Philosophy of the Apple Inc. Company
    To conclude, examining Apple’s marketing strategy is crucial for understanding its strategic approach that ensures its dominating position.
  34. Kowloon Dairy’s Strategic Marketing Planning and Auditing
    Before making a decision about the introduction of a certain new product to the market, it is vital to conduct preliminary analyses to assess the existing situation.
  35. Marketing Strategy of Emirates Airlines: Report
    This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement.
  36. Canada Goose Inc.’s Marketing Plan
    Canada Goose should refocus its attention from Baby Boomers and Gen X customers and towards Millennials, who now make up for the majority of the workforce.
  37. McDonald’s Company’ Integration of Marketing Communication
    This paper explores how McDonald’s can deploy ntegration of marketing communication to ensure that it attains acceptance of its products and services in the fast-food industry across the globe.
  38. Nike Company: Marketing Principles and Concepts
    Nike is an American multinational corporation, which was founded in 1964. The report will culminate by discussing the correlation between marketing department and other departments in Nike.
  39. Main Ideas and Characteristics of Service Marketing
    Successful service marketing requires commitment and consistency in service provision. Therefore every firm that offers services to the public requires to employ professionals.
  40. Marketing Strategy of David’s Tea
    This report discusses David’s Tea case study and answers the questions to help a manager understand if a crafted marketing strategy would benefit a company.

👍 Good Marketing Research Topics & Essay Examples

  1. Hubble Company’s Data Driven Direct-to-Consumer Marketing
    Hubble has evolved from a simple startup to a promising brand in the contact lens industry. The company generated more than $20 million in annual sales.
  2. Strategic Marketing of George Clothing
    The George clothing range is named after its inventor, George Davies, owner of Next, who was the innovative designer of low-priced, albeit high-value garments.
  3. Marketing Analysis: Nike Air Force One Shoes
    Market share of the Nike Air Force One Shoes is close to 34%. (Mokhiber 73). The company is engaged in sports wear manufacturing, however, the key product is the sport footwear.
  4. Adidas Firm’s Marketing Strategy and Internal Environment
    The firm’s current marketing goals are to meet the needs of the target audience and improve products through innovation and technology to improve competitive advantages.
  5. Boeing Company’s Analysis and Marketing Plan
    Boeing is one of the internationally recognized manufacturers of commercial airplanes, space, defense, security systems and global services.
  6. Nike Vs. Adidas Marketing Strategy – Differences & Similarities
    The purpose of this assignment is to review marketing strategies used by two different companies in the same industry. Sports apparel companies, Nike and Adidas have been chosen for this study.
  7. IPhone: Marketing and Purchasing Decisions
    This report analyzes the marketing campaign for the iPhone X, using such marketing concepts as the product, production, and marketing orientation.
  8. The Beyond the Bean Café’s Marketing Plan
    The Beyond the Bean café encounters the issue of the management team not undertaking a well-researched and feasible marketing plan to launch the new restaurant.
  9. Comprehensive Marketing Plan for St. Jude’s Children’s Research Hospital
    The comprehensive market plan for St. Jude’s Children’s Research Hospital entails several strategies to achieve the set targets.
  10. Marketing Plan Strategy: Semisweet Chocolate Baking Chips
    The paper describes developing a marketing plan for the new product launch at Chocolate Bliss Company to ensure a successful product launch.
  11. Carrefour Company’s New Product Marketing in the UAE
    New product development is a continuous process and an unavoidable part of Carrefour’s mission. New product development has many phases to work with it.
  12. PepsiCo International’s Digital Marketing Strategy: Analysis, Trends, and Recommendations
    The way PepsiCo International’s digital marketing strategy addresses current trends and consumer behavior enhances brand presence and sales.
  13. Shake Shack’s Digital Marketing Strategy and Plan
    This report presents a digital marketing strategy and plans for Shake Shack, an American regional chain of fast-food restaurants.
  14. International Marketing Strategies of Zalando and Asos
    The essay implement various theoretical concepts, including high- and low-context nations and Hofstede’s cultural dimensions framework, to analyze Zalando and ASOS strategies.
  15. Oral-B Electric Toothbrushes: Marketing Plan
    Oral-B’s mission is to provide high-quality oral care for people of all ages using the latest innovations and to improve each consumer’s health.
  16. Marketing Strategies in the Hospitality Industry
    The current research proposal aims at reviewing the marketing strategies used in the hospitality industry on the example of a comparison of the United Kingdom and the United States of America.
  17. Marriott Hotels’ Marketing Management
    This report assesses the performance of Marriott Hotels concerning strategic marketing. The report assesses the type of segmentation that the firm has integrated.
  18. Analysis of the Marketing Strategy of ASOS Company
    This paper uses the PESTLE method to analyze the marketing environment of ASOS and identifies the key factors in the marketing mix for its success.
  19. Unilever Company’s Marketing Strategy
    Unilever is a multinational company that has implemented a large number of changes and innovative policies in an attempt to stay on top of the competition.
  20. Digital Marketing in Tourism and Hospitality
    The purpose of the research is to assess the effectiveness of the implementation of digital marketing in the tourism and hospitality industry on customer satisfaction.
  21. Marketing Yourself and Social Media
    For many businesses, marketing strategies are aimed at obtaining the attention of consumers to their products and services.
  22. Five Competing Marketing Philosophies
    There are five competing philosophies under which organizations carry out their business; this paper explains these concepts and how they vary depending on marketing situations.
  23. Goods and Services: Strategic Marketing
    Marketing strategies of goods and services are not the same because the characteristics, marketing identity and consumer preferences are different for goods and services.
  24. Chanel Company’s Marketing Logistics
    In order to meet customer requirements and service quality, CHANEL values time and fast delivery options. The company has its own transportation system and logistics.
  25. SPAR International Company: Marketing Plan
    SPAR International is the world’s biggest food retailer. The work outlines goals for the development of the brand, along with the marketing mix of strategic recommendations.
  26. Zara International Marketing Strategy
    The given paper attempts to examine and evaluate the marketing strategies of one of the most successful global fashion retailer – Zara.
  27. Dell Company’s Marketing Channels and Logistics
    Dell is the successful computer manufacturing company. This paper reports on the evaluation of the nexus that exists but the company’s marketing activities and logistical function.
  28. The Concept of Consumerism and Marketing Strategies
    Consumerism is one of the key economic factors which affects every person and their ability to purchase desired products.
  29. Public Relations, Marketing, and Advertising
    In this paper, three close concepts, which are public relations, marketing, and advertising, will be compared and contrasted to identify similarities and differences.
  30. Nike’s Favorite Integrated Marketing Communication Tools
    This paper aims to analyze and evaluate what integrated marketing communication tools Nike uses to promote its products.
  31. Guinness Company’s Applied Marketing Strategy
    This paper has analyzed the world’s renowned marketing campaign featuring Guinness, a famous Irish pint developed by St. James Gate Brewery.
  32. Marketing: The Power of Advertisement
    Numerous products are advertised to potential customers daily through various means, from billboards and magazines to online pop-ups and interstitial ads.
  33. Apple Watch Product’s Marketing Communications
    The target market for the Apple Watch is a discerning, non-conventional buyer who has no qualms about being an early adopter of technology.
  34. International Business: Amazon.com Marketing Strategies
    This term paper focuses on the marketing strategies of Amazon.com and how it has contributed to its continual growth in the competitive e-Commerce.
  35. Nike Global Strategy & Marketing Approaches
    Nike Inc. is a multinational corporation that deals with the design, development, production of different varieties of sports products. The company focuses on the sports industry.
  36. McDonald’s Digital Marketing Campaign Analysis
    Digital marketing has become popular in the modern business world. The business organization has adopted modern technology in its operations to enhance its operations.
  37. The John Deere Firm’s Marketing Strategy
    John Deere needs to capitalize on the socio-economic activity of the target population to increase its sales and market share.
  38. Hillside Veterinary Clinic Marketing Plan Overview
    The following paper critically analyses the marketing plan of the clinic, including its main objectives, means of advertising, and ways of increasing revenue.
  39. Rockstar Energy Drink Marketing Research
    The paper provides a marketing research for Rockstar energy drink, reveals factors influencing the purchase of the product and studies global marketing presence.
  40. Qatar and Emirates Airlines Marketing
    This paper compares the use of promotional strategies between Qatar and Emirates airlines and assesses the effectiveness of the strategies.

🌶️ Hot Marketing Ideas to Write About

Out of ideas? Check our online toolkit:
  1. Marketing in the 21st Century
    The modern marketing environment has experienced a lot of changes due new lifestyle patterns, an increase in consumer awareness and the growth of new technologies.
  2. Nike Inc.’s International Marketing Strategies
    The paper has examined Nike’s key international marketing strategies, namely, the use of technology and customer segmentation.
  3. Norrona Company’s International Marketing Plan
    This paper presents an international marketing plan that will help Norrona exploit the market opportunity presented by a foreign market – South Africa.
  4. The Wilson Company’s Marketing Mix
    The paper prepares the market mix for the Wilson company. It asses the company’s product quality, pricing strategy, and promotion in the accessible local stores.
  5. Robert’s Coffee Shop Marketing Strategy
    This paper presents the marketing strategy that will be used by the Robert’s coffee shop in developing the Robert’s coffee brand in the Vietnamese market.
  6. Saudi Airlines’ Marketing Strategy Analysis
    The paper will analyze in detail the marketing strategy of Saudi Airlines which includes an analysis of the advantage of the air carrier and ways to improve the firm’s performance.
  7. Status of Body Shop and Technology Used in Cosmetics Sector Marketing
    The paper explores the Body Shop’s current use of technology in marketing cosmetic products and how marketing activities and the market are impacted by modern technology.
  8. Body Shop: Marketing and Markets in a Digital World
    The paper discusses the Body Shop marketing. It relies severely on social media promotional campaigns to reach its target and potential audiences.
  9. Under Armour Marketing Communications Report
    The purpose of this report is to evaluate Under Armour’s marketing communications and formulate a strategy and a plan for their improvement
  10. Strategic Marketing in the Tourism and Hospitality Sector
    The role of strategic marketing in promoting the growth and development of the tourism and hospitality sector is explored relative to its role in developing the industry.
  11. Pizza: Marketing Communication and Strategy
    Organized promotion backed by a good research on the market will go a long way towards fully satisfying the clients’ need.
  12. Mercedes Benz Company’s Marketing Plan for the UAE
    The paper is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE.
  13. Marketing Channels and Logistics
    Marketing channels and logistics are very essential for the survival and success of any business organization.
  14. Differences Between Traditional and Digital Marketing
    The current report highlights the differences between traditional marketing and digital marketing. The main purpose of this report is to identify the reasons for selecting these methods by companies.
  15. Netflix: Digital Marketing Strategy
    The focus of the investigation is on understanding the effects of Netflix’s algorithm-based marketing strategy on its customers.
  16. The Ford Fiesta Movement’s Marketing Techniques
    The Ford Fiesta Movement was exceptionally skilled in employing efficient marketing strategies, enabling the product to appeal to a diverse range of customers.
  17. Pizza Hut’s Marketing Strategy
    Pizza Hut’s primary marketing strategy is to increase digital ad budgets, which has a beneficial economic impact on the franchise.
  18. 7Ps of the Marketing Mix
    Gradually the notion of the marketing mix has been extended to 7Ps by adding such elements as Processes, Physical Evidence, ad People.
  19. Red Bull Brand’s Integrated Marketing Campaign
    The Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
  20. Marketing Strategy in the Business
    For a marketing strategy to succeed, individuals in a company must understand and share a common definition of a firm’s existing business concept.
  21. Volkswagen Cars Company: Professional Marketing Components
    In this paper, the author will discuss five different components of the Volkswagen Automobile Company in relation to its engineering and technological products.
  22. The Billabong Brand’s Marketing Mix Strategies
    Billabong is an Australian clothing brand that utilizes marketing mix techniques to function successfully in the market.
  23. How AI and Machine Learning Influence Marketing in the Fashion Industry
    The study aims to determine if the perception of AI in fashion is a novel concept and whether it holds enough appeal to impact the purchasing decisions of fashion consumers.
  24. The Jones Soda Product’s Marketing Approaches
    Jones Soda’s initial marketing approach involved word of mouth and free product giveaways to young people. Another marketing strategy was online marketing through its website.
  25. The Apple Company’s Marketing Mix Analysis
    Marketing mix analysis shows that Apple effectively uses various approaches to managing its products, price, place, and promotion activities.
  26. Sony Target Laptop Computers: Marketing Case Study
    Sony would advertise the same product but in vastly different ways to these segments to ensure that the marketing is more appealing to their needs.
  27. Amazon’s Marketing Audit: Strengths and Weaknesses, Marketing Objective
    Amazon’s main objective is to improve customer experience and increase sales and thrive. A marketing audit is a crucial tool organization can leverage for success.
  28. Laura Ashley Marketing Communications
    This report discusses a potential marketing communications strategy for Laura Ashley, a British fashion and home furnishings brand.
  29. Parker Pen Company’s Marketing
    This paper assesses the Parker Pen Company’s marketing miscalculations, its relations to globalization, as well as the company’s impact on global marketing circa the 1980s.
  30. Digital Marketing and Social Media
    The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies.
  31. Dove Real Beauty Sketches: Marketing Campaign
    The campaign Dove Real Beauty Sketches seeks to raise self-awareness among people with regards to their physical appearance and to ensure that natural beauty is the best.
  32. Nike Company’s Marketing Principles and Practice
    Nike heavily relies on the concept of marketing mix to realise good profits in the backdrop of the stiffening competition in the sports garments industry.
  33. Nestle Company: Promotion Marketing Portfolio
    The report shows that Nestle does not use a specific demographic for many of its products. Instead, it relies on psychographic consumer analysis to position its brand.
  34. The DC Shoes Firm’s Marketing Strategy Analysis
    DC Shoes spreads the word about its brand by using online viral effects to generate word-of-mouth communication and get its brand associated with specific individuals.
  35. The Pauls Brand’s Marketing Intelligence
    This paper discusses the brand Pauls, one of the leading milk brands in the Australian market, covering the brand’s background, and micro and macro environmental factors.
  36. Selfridge & Co.’s Integrated Marketing Communications
    Integrated Marketing Communication tools comprise a number of marketing instruments designed to ensure efficient and consistent communication with the target audience.
  37. Event Sponsorship’s Marketing Plan
    Event sponsorship is an accepted powerful product promotional tool that when used in conjunction with other marketing tools enables an organisation to reach its set objectives.
  38. Strategic Marketing: Amazon Go Case Study
    The paper explores the world of strategic marketing and branding and how they contribute to the success of organizations.
  39. Principles of Marketing in Lewis Road Creamery Company
    Lewis Road Creamery Company shows excellent results in the New Zealand market and has good prospects to gain a great foothold in the international arena.
  40. Hispanic Marketing in Online and Mobile Formats
    The Hispanic community in the United States comprises an increasing population. This paper discusses the best approach to marketing campaigns targeting the Hispanic community.

💡 Simple Marketing Essay Ideas

  1. Kowloon Dairy: Unsweetened Coconut Milk Marketing
    The introduction of unsweetened coconut milk by Kowloon Dairy aims to offer a healthy substitute that will increase customers’ wellbeing at a lower price than the competitors.
  2. Strategic Marketing Plan: Apple Corporation Inc.
    This paper examines the marketing strategies Apple used in marketing the iPhone, its strengths and weaknesses, and provides a detailed outline of its future marketing strategies.
  3. “Ambush Marketing” by Jerry C. Welsh
    This paper will discuss the actual meaning of ambush marketing and its role in the sphere of sports. In addition to that, the paper will touch on legal issues connected to ambush marketing.
  4. International Marketing and Marketing Communications
    Marketing communications are messages and related media used to communicate with the target market. It involves advertising, sales promotion, personal selling, and public relations.
  5. Digital Marketing Strategies in Hotel Chains
    The underlying assumption for hotel operations is that travellers and hotel guests will exercise an independent opinion every time they use the services of a particular hotel.
  6. National Culture and Aesthetics in International Marketing
    This paper examines the importance of national culture and aesthetics for international businesspeople, describes using demonstrations effect and analyzes American marketers’ work.
  7. The Wiggles Musical Group: Marketing Strategies
    This research looks at how the Wiggles group (a children’s musical group formed in Sydney, Australia) penetrated the market and became the top in its line of business.
  8. Marketing Concepts for Xiaomi MI Band
    The predicted steady growth of the market coupled with a recent trend of decreasing the average price of the devices suggests a highly favorable position for Xiaomi’s products.
  9. Johnson’s Pricing Strategy and Marketing Plan
    The essay evaluates the Johnson’s pricing strategy and determines the possible reasons for failure while considering the competition and other externalities.
  10. The Starbucks Firm’s Value Proposition Marketing
    The theoretical marketing approach is used to study Starbucks’s marketing strategy. This research will clarify how value proposition marketing has proved essential for Starbucks.
  11. Marketing Audit for Qatar Airways Company
    The report reveals that the market presents various opportunities and threats that Qatar Airways can take advantage of as it seeks to achieve sustainable growth in the market.
  12. Apple: Marketing Communication and Branding
    Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices.
  13. Waitrose Supermarket: Marketing Brief on Research and Information
    Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK.
  14. Swarovski Company’s Marketing Approach
    This paper seeks to outline new approaches and Swarovski marketing approach that can make the pen admirable and successful in the market.
  15. Apple vs. Samsung: Marketing Strategy & Business Strategy
    Both Apple and Samsung companies are in the electronics industry with specialty in mobile and computer technologies. Apple’s business strategies are different and depend on product models.
  16. Food Culture: Doughnut’s History, Marketing and Sociology
    A doughnut, or as it is often called donut, is a kind of fried dough baked or pastry meal. The doughnut has become well-known and beloved in numerous countries and cooked in an assorted model.
  17. The New Balance Brand’s Marketing Overhaul
    A marketing campaign proposal to revamp New Balance’s brand exposure and boost sales by targeting Gen Z athletes with redesigned sneakers and leveraging various media channels.
  18. Nurofen Fever Reducing & Pain Killer: Marketing Plan
    Marketing the Nurofen Fever Reducing & Pain Killer product requires a dynamic business environment because it puts clients in a position to obtain the product whenever they want.
  19. Marketing Through Social Media
    The usage of social broadcasting sites such as Facebook, Twitter, Instagram, and Reddit to sell company services and goods is known as social media marketing.
  20. The Marketing Implementation Plan for Amazon
    The US-based technology company Amazon is currently the most prominent online retailer worldwide in terms of revenue and market capitalization.
  21. Maslow’s Hierarchy of Needs Used in Marketing
    Buyers present and realize the need in the products and services markets; therefore, the market is the main object of marketing research and regulation.
  22. International Marketing: H&M Enters Brunei
    This paper critically examines Brunei’s marketing environment, company competition level, and entry strategies.
  23. Environmental Forces and Their Impact on Marketing Strategy
    Despite the complexity of the environment, it is possible to distinguish patterns that help make forecasts and build a marketing strategy.
  24. The Shake Shack Firm’s Digital Marketing Audit
    This report contains a digital marketing audit of Shake Shack, an American regional chain of fast-food restaurants.
  25. A Caribbean Restaurant’s Marketing Plan
    The restaurant will have to start small, but there is always the potential for expansion, either through targeting a broader demographic or opening new locations.
  26. Marketing Communications and Role in a Marketing Mix
    Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels.
  27. Long John Silver’s Restaurant’s Marketing Analysis
    Long John Silver’s is a business in the United States struggling to make sales with poor reviews. The company is a fast-food restaurant making losses due to marketing problems.
  28. Marketing Approaches in Green Mountain Coffee
    Analyzing the current state of Green Mountain Coffee Roasters, it is possible to conclude that despite the ranks given by Forbes magazine, the company still has much to develop.
  29. Service and Product Marketing
    Although some people maintain that service and product marketing are carried out the same way, the reality on the ground show a completely different picture.
  30. Marketing Strategy: Sony TV
    Sony is a global company that provides innovative and high-quality products. Intensive marketing plays an important role in ensuring that the company remains competitive.
  31. Marketing System of Sakhr Software Co
    The primary purpose of this paper is to analyze the marketing system in such an organization as Sakhr Software Co.
  32. Ben Sherman: Retail Marketing and Logistics Issues
    This report observes the current positioning strategy of Ben Sherman company and illustrates the current competitive environment, as well as recommends future strategies.
  33. Marketing Communication for Building Strong Brands
    Marketing communication is a very important tool in any organization which seeks to augment its market share so as to survive in the current unpredicted business environment.
  34. Strategic Marketing Approach: The Case of Kraft Mac and Cheese
    The case of Kraft Mac and Cheese is an illustration of the effective strategic marketing approach that enabled the company to retain its position in the market.
  35. Strategic Marketing: Segmentation, Targeting and Positioning
    Successful marketing helps to attract customers and stakeholders. The role of the STP approach – that includes segmentation, targeting and positioning cannot be ignored.
  36. The Coca-Cola Company’s Marketing Communication
    The paper explores the Coca-Cola company’s political, legal, economic, and technological environment, presents a SWOT analysis and marketing communication strategies.
  37. The Walt Disney Marketing Strategies
    The paper studies how Disney conducts market research, what are its communications and internet marketing strategies, and whether it is ethically responsible.
  38. Marriott International Hotels’ Strategic Marketing
    Marriott International runs more than 3000 properties. To ensure their success, Marriott has effective communication strategies among its departments as well as for its management.
  39. Acer Company Analysis: Marketing and Competition
    Acer has recorded a high level of performance through a remarkably high level of sales. However, the company has experienced serious problems in its effort to venture into the American market.
  40. KidZania Dubai Company’s Marketing Audit
    This report explores how KidZania Dubai working in the indoor edutainment industry can refine its business model and strategies to compete in the United Arab Emirates.

📌 Easy Marketing Essay Topics

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🎓 Most Interesting Marketing Research Titles

❓ Marketing Essay Questions

Stuck with your paper? Explore our free toolkit:
  1. What Are the Key Components of a Successful Marketing Strategy?
  2. How Does Social Media Marketing Influence Consumer Behavior?
  3. What Role Does Branding Play in a Company’s Overall Marketing Strategy?
  4. How Can Companies Use Content Marketing to Engage Their Target Audience?
  5. How Social Media Influencer Marketing Affects Consumer Behavior?
  6. Has Digital Marketing Changed Traditional Advertising Practices?
  7. What Are the Ethical Considerations in Marketing to Children?
  8. How Does Influencer Marketing Impact Brand Credibility and Trust?
  9. How Do Cultural Differences Affect International Marketing Strategies?
  10. What Are the Main Challenges of Marketing in Highly Competitive Industries?
  11. What Is the Impact of Personalization on Customer Loyalty and Retention in Marketing?
  12. Does Marketing Evolve in Response to Changes in Consumer Behavior?
  13. What Are the Most Effective Ways to Market to Generation Z?
  14. How Do Companies Use Storytelling in Marketing to Connect with Their Audience?
  15. What Is the Aspect of Emotional Appeal in Marketing Campaigns?
  16. How Does Mobile Marketing Differ from Traditional and Digital Marketing Approaches?
  17. What Is Viral Marketing Advantages and Disadvantages?
  18. What Is the Impact of Social Responsibility on a Company’s Marketing Strategy?
  19. What Are the Key Challenges in Marketing for Startups?
  20. How Do Market Segmentation and Targeting Influence Marketing Strategies?
  21. What Is the Role of Customer Feedback in Refining Marketing Approaches?
  22. Does Email Marketing Remain Relevant in the Era of Social Media?
  23. What Are the Ethical Implications of Target Marketing?
  24. How Do Loyalty Programs Impact Customer Retention and Marketing Efforts?
  25. How Does Neuromarketing Influence Consumer Decision-Making?
  26. How to Measure ROI (Return on Investment) on Marketing Campaigns?
  27. Does Content Marketing Help Build Brand Authority and Thought Leadership?
  28. How Is AI Being Used in Marketing Today?
  29. How Can Cause-Related Marketing Improve a Brand’s Image and Customer Loyalty?
  30. Is Thought Leadership Part of Content Marketing?

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StudyCorgi. "627 Marketing Essay Topics." May 7, 2023. https://studycorgi.com/ideas/marketing-essay-topics/.

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StudyCorgi. 2023. "627 Marketing Essay Topics." May 7, 2023. https://studycorgi.com/ideas/marketing-essay-topics/.

These essay examples and topics on Marketing were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on .