627 Marketing Essay Topics

🏆 Best Essay Topics on Marketing

✍️ Marketing Essay Topics for College

  1. Nike Vs. Adidas Marketing Strategy – Differences & Similarities
    The purpose of this assignment is to review marketing strategies used by two different companies in the same industry. Sports apparel companies, Nike and Adidas have been chosen for this study.
  2. Integrated Marketing Communication Plan for Nike
    The organization invests heavily in digital promotion, which is evident from the quality of content that it publishes on social media, as well as on the website and in its apps.
  3. Social Media Marketing: Role and Importance
    Social media marketing involves the application of social media websites including Facebook, Instagram, Twitter, and Reddit to sell business goods and services.
  4. Oral-B Electric Toothbrushes: Marketing Plan
    Oral-B’s mission is to provide high-quality oral care for people of all ages using the latest innovations and to improve each consumer’s health.
  5. Burj Al Arab Hotel Marketing Analysis
    Burj Al Arab has a strong brand, superior performance, and international recognition. In this paper, marketing analysis of Burj Al Arab will be carried out.
  6. Nestle: SWOT Analysis, BCG Matrix, Marketing Mix, & Overall Strategy Analysis
    Nestle has selected its specific target markets in order to serve them exceedingly. Customers demand goods, which satisfy their needs with utmost precision and satisfaction.
  7. Comme Des Garçons’ Marketing Activities
    Comme des Garçons actively collaborates with other fashion brands and artists, using this approach as a primary promotion tool.
  8. Lexus Marketing Strategy & Business Model
    The presence of competition from other luxury carmakers has forced Lexus to adopt a customer-oriented marketing strategy.
  9. Maybelline Case Study Analysis: Marketing & Competitors
    Intrigued by Maybelline competitors? ✍️ Assigned to analyze the company’s marketing strategy? ★ See this Maybelline case study analysis to examine the brand.
  10. Toyota Motor Company: Marketing Plan
    This paper aims to explore the marketing plan for Toyota company, underlining its competitiveness in the market based on sound strategies of operation.
  11. Coca-Cola Advert Analysis: “Friendly Twist” Advertising Campaign
    This essay addresses the sensory experience associated with the advert “Coca-Cola Friendly Twist” that delivers a creative strategy for encouraging more consumers.
  12. Consumer Behavior Essay: Customer Behavior Analysis Example of McDonald’s
    This report analyses psychology of the buying behaviour of consumers in reference to McDonald’s and presents justified recommendations for change in marketing.
  13. Marketing Strategy of Starbucks in Japan
    This paper examines the features of the Japanese market and specific strategies and methods of entering the business.
  14. Unilever Case Study: Marketing Strategy of the Products
    The company Unilever manufactures a wide range of products ranging from food to personal and home categories.
  15. Marketing Strategies of Asda Company in Retail Market
    The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.
  16. Asda in the Retail Market and Its Marketing Strategies
    The low price strategy together with setting up a large number of online stores can contribute to the objective of ASDA to become Britain’s biggest retail giant.
  17. Strategy and Marketing Environment: Hyundai Motor Company
    Hyundai Motor Company was founded in 1967. Now the company is going under the severe challenge of sustainability for which the company needs to align with a new strategy.
  18. The Marketing Philosophy of the Apple Inc. Company
    To conclude, examining Apple’s marketing strategy is crucial for understanding its strategic approach that ensures its dominating position.
  19. Woolworths and Coles Supermarkets Marketing Analysis
    The two selected supermarkets are Woolworths and Coles, which are two of the largest retail chains in the market.
  20. Nike Social Media vs. Adidas Social Media: Marketing Analysis
    This case study is aimed to study the official accounts of Adidas and Nike, on four of the most popular social networks: Facebook, Twitter, Instagram, and YouTube.
  21. New Balance Target Market Plan & Marketing Strategy
    The paper determines the potential issues a New Balance company might face during the production and while delivering Men’s 611 running shoes to the target market.
  22. Nike Global Strategy & Marketing Approaches
    Nike Inc. is a multinational corporation that deals with the design, development, production of different varieties of sports products. The company focuses on the sports industry.
  23. Shake Shack’s Digital Marketing Strategy and Plan
    This report presents a digital marketing strategy and plans for Shake Shack, an American regional chain of fast-food restaurants.
  24. Penguin Random House Company Marketing Plan
    This is a marketing plan for Penguin Random House that is expected to help the company to increase its brand awareness and sales of new children’s books by at least 5% annually.
  25. Analysis of the Marketing Strategy of ASOS Company
    This paper uses the PESTLE method to analyze the marketing environment of ASOS and identifies the key factors in the marketing mix for its success.
  26. Marketing Strategy of Emirates Airlines: Report
    This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement.
  27. Tesla Motors Company and Its Marketing Communications
    Founded in 2003, Tesla Motors is an American automobile manufacturing company. The development of the brand is owed to the efforts of engineers from Silicon Valley.
  28. Nando: International Marketing Mix Strategy
    Proper application of marketing mix components will enable Nando to launch and sell its food products competitively in the international markets.
  29. Consumer Vulnerability and Unethical Marketing
    Given the widespread practices of unethical marketing in today’s world, it is necessary to evaluate specific topics that challenge an understanding of ethics in business.
  30. Importance of Self-Concept for Marketing Strategies
    The psychoanalytic theory suggests that the phenomenon of a self-concept should be viewed as a system that allows one interact with people around.
  31. Hubble Company’s Data Driven Direct-to-Consumer Marketing
    Hubble has evolved from a simple startup to a promising brand in the contact lens industry. The company generated more than $20 million in annual sales.
  32. Zara International Marketing Strategy
    The given paper attempts to examine and evaluate the marketing strategies of one of the most successful global fashion retailer – Zara.
  33. Marketing Analysis: Nike Air Force One Shoes
    Market share of the Nike Air Force One Shoes is close to 34%. (Mokhiber 73). The company is engaged in sports wear manufacturing, however, the key product is the sport footwear.
  34. Nestle Company: Promotion Marketing Portfolio
    The report shows that Nestle does not use a specific demographic for many of its products. Instead, it relies on psychographic consumer analysis to position its brand.
  35. Smart Watches: The Marketing Plan
    This marketing plan is created to achieve an increase in sales of smart watches. The sales increase figures should be achieved within four years.
  36. Nike Equality Campaign and Marketing Communication
    A marketing communication plan for Nike and its latest campaign “Equality” will be developed regarding the main aspects of integrated marketing communications.
  37. The National Hockey League’s Marketing Strategy
    The article discusses the marketing strategy of the National Hockey League, its strengths, weaknesses, opportunities, and threats.
  38. Canada Goose Inc.’s Marketing Plan
    Canada Goose should refocus its attention from Baby Boomers and Gen X customers and towards Millennials, who now make up for the majority of the workforce.
  39. McDonald’s Company’ Integration of Marketing Communication
    This paper explores how McDonald’s can deploy ntegration of marketing communication to ensure that it attains acceptance of its products and services in the fast-food industry across the globe.
  40. Marks & Spencer Company’s Integrated Marketing Communications
    Marks and Spencer is one of the most famous brands around the world – the retailer is counted amongst the most reliable and the most prestigious brand across the globe.

👍 Good Marketing Research Topics & Essay Examples

  1. Strategic Marketing: Amazon Go Case Study
    The paper explores the world of strategic marketing and branding and how they contribute to the success of organizations.
  2. Guinness Company’s Applied Marketing Strategy
    This paper has analyzed the world’s renowned marketing campaign featuring Guinness, a famous Irish pint developed by St. James Gate Brewery.
  3. Chanel Company’s Marketing Logistics
    In order to meet customer requirements and service quality, CHANEL values time and fast delivery options. The company has its own transportation system and logistics.
  4. IPhone: Marketing and Purchasing Decisions
    This report analyzes the marketing campaign for the iPhone X, using such marketing concepts as the product, production, and marketing orientation.
  5. Globalization’s Impact on International Marketing Strategies
    International marketing strategies are influenced by globalization. The operations of multinational firms are shaped by the confrontation between standardization and adaptation.
  6. Marketing Plan for Tim Hortons in the US Environment
    Considering the annual revenue of Tim Hortons that amounts to billions of dollars, the marketing budget should be at least 10% of the revenue.
  7. Amazon’s Marketing Audit: Strengths and Weaknesses, Marketing Objective
    Amazon’s main objective is to improve customer experience and increase sales and thrive. A marketing audit is a crucial tool organization can leverage for success.
  8. Parker Pen Company’s Marketing
    This paper assesses the Parker Pen Company’s marketing miscalculations, its relations to globalization, as well as the company’s impact on global marketing circa the 1980s.
  9. Dyson Company: Cordless Vacuum Cleaner Marketing Plan
    This report presents a strategic marketing plan for Dyson to introduce a new type of cordless vacuum cleaner. A comprehensive marketing plan will be outlined.
  10. Saudi Airlines’ Marketing Strategy Analysis
    The paper will analyze in detail the marketing strategy of Saudi Airlines which includes an analysis of the advantage of the air carrier and ways to improve the firm’s performance.
  11. McDonald’s Digital Marketing Campaign Analysis
    Digital marketing has become popular in the modern business world. The business organization has adopted modern technology in its operations to enhance its operations.
  12. The Walt Disney Marketing Strategies
    The paper studies how Disney conducts market research, what are its communications and internet marketing strategies, and whether it is ethically responsible.
  13. Boeing Company’s Analysis and Marketing Plan
    Boeing is one of the internationally recognized manufacturers of commercial airplanes, space, defense, security systems and global services.
  14. Red Bull Brand’s Integrated Marketing Campaign
    The Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
  15. Keurig Company’s Marketing Solutions and Strategies
    Keurig’s marketing strategy helped the company grow from being a small company to a moderately-large and recognized brand with growing sales, showing a modicum of efficiency.
  16. Nike Company: Marketing Principles and Concepts
    Nike is an American multinational corporation, which was founded in 1964. The report will culminate by discussing the correlation between marketing department and other departments in Nike.
  17. Colgate Company’s Marketing Strategies
    This paper focuses on Colgate’s marketing plan investigating the areas of the current market situation, market analysis, objectives, and goals of the marketing strategies employed.
  18. Marketing Methodology of Nike
    The paper discusses Nike as the most demanded apparel merchant. The company’s unique marketing strategies allow it to sustain its leading position in the market.
  19. Marketing Plan Strategy: Semisweet Chocolate Baking Chips
    The paper describes developing a marketing plan for the new product launch at Chocolate Bliss Company to ensure a successful product launch.
  20. The Magna Electronic Scooter Marketing Mix Analysis
    The purpose of the paper is to prove that the company should launch a new product: an electric scooter with a microprocessor to deliver distance efficiency.
  21. International Marketing Strategies of Zalando and Asos
    The essay implement various theoretical concepts, including high- and low-context nations and Hofstede’s cultural dimensions framework, to analyze Zalando and ASOS strategies.
  22. Apple: Marketing Communication and Branding
    Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices.
  23. Digital Marketing and Social Media
    The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies.
  24. Lipitor Company’s Marketing Plan
    Lipitor must decide first which segments offer the best opportunity for achieving its goals to increase sales and profit by creating long-run customer relationship.
  25. Marriott Hotels’ Marketing Management
    This report assesses the performance of Marriott Hotels concerning strategic marketing. The report assesses the type of segmentation that the firm has integrated.
  26. Strategic Marketing of George Clothing
    The George clothing range is named after its inventor, George Davies, owner of Next, who was the innovative designer of low-priced, albeit high-value garments.
  27. Marks & Spencer as a Marketing-Oriented Company
    Since customer focus and value creation are regarded by the management as the ways to achieve profits, we will review M&S as a marketing- and societal marketing-oriented company.
  28. Nike Inc.’s International Marketing Strategies
    The paper has examined Nike’s key international marketing strategies, namely, the use of technology and customer segmentation.
  29. Estée Lauder Firm’s Social Media Marketing Analysis
    The purpose of this report is to evaluate the Estée Lauder company’s social media performance and suggest a potential four-week promotional campaign.
  30. MTN Ghana Company’s Marketing Strategy
    MTN Ghana has been successful in implementing the marketing mix, product differentiation, coping with commoditization, and realizing the competitive advantage.
  31. Marketing Channels and Logistics
    Marketing channels and logistics are very essential for the survival and success of any business organization.
  32. Unilever Company’s Marketing Strategy
    Unilever is a multinational company that has implemented a large number of changes and innovative policies in an attempt to stay on top of the competition.
  33. Organizational Structure and the Global Marketing
    The study is about Monster Health care Company (MH Co), headquartered in the northeastern part of the United States.
  34. Case Study: Miele. Difference through Marketing
    Marketing involves creating and exchanging goods and services that are of value to customers, partners, and the community at large.
  35. Strategic Marketing in the Tourism and Hospitality Sector
    The role of strategic marketing in promoting the growth and development of the tourism and hospitality sector is explored relative to its role in developing the industry.
  36. The Starbucks Firm’s Value Proposition Marketing
    The theoretical marketing approach is used to study Starbucks’s marketing strategy. This research will clarify how value proposition marketing has proved essential for Starbucks.
  37. Mercedes Benz Company’s Marketing Plan for the UAE
    The paper is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE.
  38. Waitrose Supermarket: Marketing Brief on Research and Information
    Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK.
  39. Marketing Strategies in the Hospitality Industry
    The current research proposal aims at reviewing the marketing strategies used in the hospitality industry on the example of a comparison of the United Kingdom and the United States of America.
  40. The DC Shoes Firm’s Marketing Strategy Analysis
    DC Shoes spreads the word about its brand by using online viral effects to generate word-of-mouth communication and get its brand associated with specific individuals.

🌶️ Hot Marketing Ideas to Write About

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  1. Adidas Firm’s Marketing Strategy and Internal Environment
    The firm’s current marketing goals are to meet the needs of the target audience and improve products through innovation and technology to improve competitive advantages.
  2. Nike’s Favorite Integrated Marketing Communication Tools
    This paper aims to analyze and evaluate what integrated marketing communication tools Nike uses to promote its products.
  3. Under Armour Marketing Communications Report
    The purpose of this report is to evaluate Under Armour’s marketing communications and formulate a strategy and a plan for their improvement
  4. Carrefour Company’s New Product Marketing in the UAE
    New product development is a continuous process and an unavoidable part of Carrefour’s mission. New product development has many phases to work with it.
  5. Body Shop: Marketing and Markets in a Digital World
    The paper discusses the Body Shop marketing. It relies severely on social media promotional campaigns to reach its target and potential audiences.
  6. Nokia Company’s General Marketing Strategy
    Nokia, a leading mobile manufacturing company, is offering more than 25 different models of mobile handsets to its varied categories of customers.
  7. Marketing vs. Accounting: Comparison of Two Professions
    While applying for a job, a person should consider all the merits and drawbacks of the profession. It’s reasonable to compare accounting and marketing as these professions have a lot in common
  8. Marketing Strategy of David’s Tea
    This report discusses David’s Tea case study and answers the questions to help a manager understand if a crafted marketing strategy would benefit a company.
  9. Samsung Electronics’ Marketing Plan
    The report outlines a marketing plan for Samsung Electronics. It focuses on the market situation, target market, marketing mix, external and internal environment, etc.
  10. Dove Real Beauty Sketches: Marketing Campaign
    The campaign Dove Real Beauty Sketches seeks to raise self-awareness among people with regards to their physical appearance and to ensure that natural beauty is the best.
  11. The Coca-Cola Company’s Marketing Communication
    The paper explores the Coca-Cola company’s political, legal, economic, and technological environment, presents a SWOT analysis and marketing communication strategies.
  12. The Wilson Company’s Marketing Mix
    The paper prepares the market mix for the Wilson company. It asses the company’s product quality, pricing strategy, and promotion in the accessible local stores.
  13. Marketing Through Social Media
    The usage of social broadcasting sites such as Facebook, Twitter, Instagram, and Reddit to sell company services and goods is known as social media marketing.
  14. Status of Body Shop and Technology Used in Cosmetics Sector Marketing
    The paper explores the Body Shop’s current use of technology in marketing cosmetic products and how marketing activities and the market are impacted by modern technology.
  15. Marketing Audit for Qatar Airways Company
    The report reveals that the market presents various opportunities and threats that Qatar Airways can take advantage of as it seeks to achieve sustainable growth in the market.
  16. Marketing in the 21st Century
    The modern marketing environment has experienced a lot of changes due new lifestyle patterns, an increase in consumer awareness and the growth of new technologies.
  17. Environmental Forces and Their Impact on Marketing Strategy
    Despite the complexity of the environment, it is possible to distinguish patterns that help make forecasts and build a marketing strategy.
  18. Shell Company’s Product Marketing Analysis
    I would change the marketing strategy to focus on the environmentally friendly activities the company is performing, showing the public that Shell shares their concerns.
  19. Three Different Categories of Deceptive Marketing Practices
    Marketers tend to implement deceptive practices that force the customer to believe they gain more profit than usual.
  20. 7Ps of the Marketing Mix
    Gradually the notion of the marketing mix has been extended to 7Ps by adding such elements as Processes, Physical Evidence, ad People.
  21. Starbucks Corporation’s Global Marketing in Italy
    Starbucks faces challenges in expanding its operations into the Italian market. Still, it can earn attractive revenue owing to the strong Italian coffee tradition.
  22. Selfridge & Co.’s Integrated Marketing Communications
    Integrated Marketing Communication tools comprise a number of marketing instruments designed to ensure efficient and consistent communication with the target audience.
  23. Marketing: The Power of Advertisement
    Numerous products are advertised to potential customers daily through various means, from billboards and magazines to online pop-ups and interstitial ads.
  24. Marketing Yourself and Social Media
    For many businesses, marketing strategies are aimed at obtaining the attention of consumers to their products and services.
  25. The Role of Internet on International Marketing
    There is a need to study the practical impact of the internet on international marketing and how such modern technology will change the face of traditional marketing phenomena.
  26. Influencer Marketing Essay: Application in the Fashion Industry & Examples
    This paper explored the emerging field of IM and provided valuable information regarding the background and current research on best practices of using influencers.
  27. Marketing Strategy in the Business
    For a marketing strategy to succeed, individuals in a company must understand and share a common definition of a firm’s existing business concept.
  28. Marketing and Its Importance for Business
    In the modern business climate staying competitive is a challenge that the majority of organizations, both new and established, experience.
  29. The Guinness Company’s Applied Marketing Strategy
    The paper discusses consumer behavior and its influencing factors, using the example of Guinness’ marketing strategies to illustrate how understanding consumer needs is essential.
  30. The John Deere Firm’s Marketing Strategy
    John Deere needs to capitalize on the socio-economic activity of the target population to increase its sales and market share.
  31. Apple Watch Product’s Marketing Communications
    The target market for the Apple Watch is a discerning, non-conventional buyer who has no qualms about being an early adopter of technology.
  32. Five Competing Marketing Philosophies
    There are five competing philosophies under which organizations carry out their business; this paper explains these concepts and how they vary depending on marketing situations.
  33. Comfy Heels Company’s Marketing Plan
    Comfy Heels is a new footwear company. Its goal is to create camel leather high heel shoes for women who want both comfort and fashion in their footwear.
  34. Emirates Company: Marketing Management
    The aim of the current research is to explore the Emirates’ marketing strategy in the area of international flights, identify its strengths as a service company.
  35. Robert’s Coffee Shop Marketing Strategy
    This paper presents the marketing strategy that will be used by the Robert’s coffee shop in developing the Robert’s coffee brand in the Vietnamese market.
  36. The Impact of Fashion Marketing on Middle Eastern Culture
    Factors contributing to the growth of the fashion industry in Middle Eastern culture combine both the principles of fashion itself and consumerist behavior.
  37. Nike Inc.’s Marketing and Promotion Mix
    For Nike Inc. to advertise its products, the company uses the 4P’s marketing mix, including product, price, place, and promotion.
  38. Virgin Australia Strategy in Marketing
    Virgin Blue’s arrival into the Australian airline industry caused ripples across the industry. Its two main rivals were Ansett and Qantas.
  39. SPAR International Company: Marketing Plan
    SPAR International is the world’s biggest food retailer. The work outlines goals for the development of the brand, along with the marketing mix of strategic recommendations.
  40. The Soup Spoon Company’s Marketing Management
    The company presented in the case study is The Soup Spoon. Its ambitions are strong, and the founders of the company aim to become “the Starbucks of soup”.

💡 Simple Marketing Essay Ideas

  1. Nike Company’s Marketing Principles and Practice
    Nike heavily relies on the concept of marketing mix to realise good profits in the backdrop of the stiffening competition in the sports garments industry.
  2. Blackberry Company’s Marketing Challenges
    This paper discusses the marketing challenges of Blackberry and proposes measures to improve its marketing strategies.
  3. Digital Marketing in Tourism and Hospitality
    The purpose of the research is to assess the effectiveness of the implementation of digital marketing in the tourism and hospitality industry on customer satisfaction.
  4. Digital Marketing in International Business
    Powered by the advanced technology of today, digital marketing can make a significant contribution to the prosperity of a business.
  5. Comprehensive Marketing Plan for St. Jude’s Children’s Research Hospital
    The comprehensive market plan for St. Jude’s Children’s Research Hospital entails several strategies to achieve the set targets.
  6. Li Ning Marketing Management: Strengths, Weaknesses, and Opportunities
    The company’s management underlines that the structure of the organization depends upon and is influenced by strategic and size.
  7. Main Ideas and Characteristics of Service Marketing
    Successful service marketing requires commitment and consistency in service provision. Therefore every firm that offers services to the public requires to employ professionals.
  8. Markstrat Simulation of Strategic Marketing
    The Markstrat simulation aimed at making us aware of the strategic marketing consideration entailing the marketing decision-making process.
  9. The Face Mask: Marketing Plan
    The market size expansion for face masks is due to the increasing COVID-19 infections in the recent past. Mask production and utilization is also increasing since 2019 to date.
  10. Expo 2020 Dubai Through PESTEL and Marketing Analysis
    The statement the event is focused on is “connecting minds and creating the future,” and it implies the intention to cooperate and collectively contribute to a better tomorrow.
  11. Ben Sherman: Retail Marketing and Logistics Issues
    This report observes the current positioning strategy of Ben Sherman company and illustrates the current competitive environment, as well as recommends future strategies.
  12. Volkswagen Cars Company: Professional Marketing Components
    In this paper, the author will discuss five different components of the Volkswagen Automobile Company in relation to its engineering and technological products.
  13. The Ford Fiesta Movement’s Marketing Techniques
    The Ford Fiesta Movement was exceptionally skilled in employing efficient marketing strategies, enabling the product to appeal to a diverse range of customers.
  14. International Marketing: H&M Enters Brunei
    This paper critically examines Brunei’s marketing environment, company competition level, and entry strategies.
  15. Nike’s Cause Marketing. Justice Communication
    A cause-related marketing campaign is a campaign in which a company aligns itself with a good cause to improve its reputation.
  16. Bubble Tea Shop: Hypothetical Marketing Strategy
    The hypothetical company chosen is a Bubble Tea Shop called “Make by tea”, it is built on four constituents, which are product, price, place, and promotion.
  17. International Marketing of Coca-Cola
    When it comes to entering the IFCD market, Coca-Cola will have to overcome many barriers and market risks to be successful.
  18. Adidas Services Marketing Strategy
    The present paper describes a marketing strategy for a new Adidas product personalized selection and delivery service based on a specific type of activity of a customer within a mobile application.
  19. Pizza Hut’s Marketing Strategy
    Pizza Hut’s primary marketing strategy is to increase digital ad budgets, which has a beneficial economic impact on the franchise.
  20. “Contemporary Marketing” by Boone and Kurtz
    “Contemporary marketing “written by Boone and Kurtz provides us with key marketing principles. The book covers the most up-to date issues including one-to-one marketing.
  21. Marketing Plan for Red Bull GmbH
    In marketing Red Bull energy drink, the management team of Red Bull GmbH conducted a comprehensive marketing research with reference to various market variables related to Red Bull energy drink.
  22. Goods and Services: Strategic Marketing
    Marketing strategies of goods and services are not the same because the characteristics, marketing identity and consumer preferences are different for goods and services.
  23. Parker Pen Company Marketing
    The main mistake made by the Parker Pen Company was a homogeneous strategy applied to the global marketing campaign.
  24. Differences Between Traditional and Digital Marketing
    The current report highlights the differences between traditional marketing and digital marketing. The main purpose of this report is to identify the reasons for selecting these methods by companies.
  25. Apple vs. Samsung: Marketing Strategy & Business Strategy
    Both Apple and Samsung companies are in the electronics industry with specialty in mobile and computer technologies. Apple’s business strategies are different and depend on product models.
  26. Dell Company’s Marketing Channels and Logistics
    Dell is the successful computer manufacturing company. This paper reports on the evaluation of the nexus that exists but the company’s marketing activities and logistical function.
  27. Royal Mail Group: Strategic Marketing
    The paper focuses on Royal Mail, researches the postal industry market and trends to understand what the market wants and strategies of achieving the targets.
  28. Drones Production Company Marketing Plan
    The production and further distribution of the small multifunctional drone have the potential, and the proposed marketing mix addresses the specifics of the discussed industry.
  29. PepsiCo International’s Digital Marketing Strategy: Analysis, Trends, and Recommendations
    The way PepsiCo International’s digital marketing strategy addresses current trends and consumer behavior enhances brand presence and sales.
  30. The Marketing Process Within the Energy Drink Industry: V Fusion + Energy
    The energy drink industry is affected by several macro-environmental factors, including market segmentation and positioning system, competitive pressures, and price strategy.
  31. The Volvo Company’s Marketing Communications
    According to the article, Volvo’s marketing communications aspire to achieve the potential customers’ attention, interest, and desire.
  32. Strategic Marketing Plan: Apple Corporation Inc.
    This paper examines the marketing strategies Apple used in marketing the iPhone, its strengths and weaknesses, and provides a detailed outline of its future marketing strategies.
  33. Marketing Plan For Lee’s Cupcake Store
    The mission of Lee’s Cupcake Store is to sell cupcakes made of natural ingredients, taking into account the wishes and needs of various customers.
  34. International Business: Amazon.com Marketing Strategies
    This term paper focuses on the marketing strategies of Amazon.com and how it has contributed to its continual growth in the competitive e-Commerce.
  35. Marketing Strategy: Sony TV
    Sony is a global company that provides innovative and high-quality products. Intensive marketing plays an important role in ensuring that the company remains competitive.
  36. International Marketing and Marketing Communications
    Marketing communications are messages and related media used to communicate with the target market. It involves advertising, sales promotion, personal selling, and public relations.
  37. Strategic Marketing Approach: The Case of Kraft Mac and Cheese
    The case of Kraft Mac and Cheese is an illustration of the effective strategic marketing approach that enabled the company to retain its position in the market.
  38. Qatar and Emirates Airlines Marketing
    This paper compares the use of promotional strategies between Qatar and Emirates airlines and assesses the effectiveness of the strategies.
  39. Event Sponsorship’s Marketing Plan
    Event sponsorship is an accepted powerful product promotional tool that when used in conjunction with other marketing tools enables an organisation to reach its set objectives.
  40. The Rivian R1S Car Marketing Management
    The efficiency and effectiveness of Rivian R1S products have made it gain completion in both the US and other developed countries such as the UK, Australia, and Japan.

📌 Easy Marketing Essay Topics

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🎓 Most Interesting Marketing Research Titles

❓ Marketing Essay Questions

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  1. What Are the Key Components of a Successful Marketing Strategy?
  2. How Does Social Media Marketing Influence Consumer Behavior?
  3. What Role Does Branding Play in a Company’s Overall Marketing Strategy?
  4. How Can Companies Use Content Marketing to Engage Their Target Audience?
  5. How Social Media Influencer Marketing Affects Consumer Behavior?
  6. Has Digital Marketing Changed Traditional Advertising Practices?
  7. What Are the Ethical Considerations in Marketing to Children?
  8. How Does Influencer Marketing Impact Brand Credibility and Trust?
  9. How Do Cultural Differences Affect International Marketing Strategies?
  10. What Are the Main Challenges of Marketing in Highly Competitive Industries?
  11. What Is the Impact of Personalization on Customer Loyalty and Retention in Marketing?
  12. Does Marketing Evolve in Response to Changes in Consumer Behavior?
  13. What Are the Most Effective Ways to Market to Generation Z?
  14. How Do Companies Use Storytelling in Marketing to Connect with Their Audience?
  15. What Is the Aspect of Emotional Appeal in Marketing Campaigns?
  16. How Does Mobile Marketing Differ from Traditional and Digital Marketing Approaches?
  17. What Is Viral Marketing Advantages and Disadvantages?
  18. What Is the Impact of Social Responsibility on a Company’s Marketing Strategy?
  19. What Are the Key Challenges in Marketing for Startups?
  20. How Do Market Segmentation and Targeting Influence Marketing Strategies?
  21. What Is the Role of Customer Feedback in Refining Marketing Approaches?
  22. Does Email Marketing Remain Relevant in the Era of Social Media?
  23. What Are the Ethical Implications of Target Marketing?
  24. How Do Loyalty Programs Impact Customer Retention and Marketing Efforts?
  25. How Does Neuromarketing Influence Consumer Decision-Making?
  26. How to Measure ROI (Return on Investment) on Marketing Campaigns?
  27. Does Content Marketing Help Build Brand Authority and Thought Leadership?
  28. How Is AI Being Used in Marketing Today?
  29. How Can Cause-Related Marketing Improve a Brand’s Image and Customer Loyalty?
  30. Is Thought Leadership Part of Content Marketing?

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References

StudyCorgi. 2023. "627 Marketing Essay Topics." May 7, 2023. https://studycorgi.com/ideas/marketing-essay-topics/.

These essay examples and topics on Marketing were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on .