627 Marketing Essay Topics

🏆 Best Essay Topics on Marketing

✍️ Marketing Essay Topics for College

  1. Innisfree Marketing Strategy & Innisfree Marketing Plan
    The marketing strategy for the South Korean cosmetics brand Innisfree was developed by carrying out situational analysis and formulating brand strategy using marketing instruments.
  2. Woolworths and Coles Supermarkets Marketing Analysis
    The two selected supermarkets are Woolworths and Coles, which are two of the largest retail chains in the market.
  3. Canada Goose Inc.’s Marketing Plan
    Canada Goose should refocus its attention from Baby Boomers and Gen X customers and towards Millennials, who now make up for the majority of the workforce.
  4. Asda in the Retail Market and Its Marketing Strategies
    The low price strategy together with setting up a large number of online stores can contribute to the objective of ASDA to become Britain’s biggest retail giant.
  5. Marketing vs. Accounting: Comparison of Two Professions
    While applying for a job, a person should consider all the merits and drawbacks of the profession. It’s reasonable to compare accounting and marketing as these professions have a lot in common
  6. Globalization’s Impact on International Marketing Strategies
    International marketing strategies are influenced by globalization. The operations of multinational firms are shaped by the confrontation between standardization and adaptation.
  7. Social Media Marketing: Role and Importance
    Social media marketing involves the application of social media websites including Facebook, Instagram, Twitter, and Reddit to sell business goods and services.
  8. Marketing Strategy of Starbucks in Japan
    This paper examines the features of the Japanese market and specific strategies and methods of entering the business.
  9. Maybelline Case Study Analysis: Marketing & Competitors
    Intrigued by Maybelline competitors? ✍️ Assigned to analyze the company’s marketing strategy? ★ See this Maybelline case study analysis to examine the brand.
  10. Nestle International Strategy: Marketing Analysis
    This research focuses on Nescafe, which is one of the company’s widely consumed products in the UK and other global markets.
  11. Burj Al Arab Hotel Marketing Analysis
    Burj Al Arab has a strong brand, superior performance, and international recognition. In this paper, marketing analysis of Burj Al Arab will be carried out.
  12. Marketing Strategies of Asda Company in Retail Market
    The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.
  13. Disney Plus Strategy Analysis: Marketing Mix, Market Segmentation, & More
    Disney Plus is a proposed over-the-top subscription service whereby customers will be able to identify and watch videos on-demand without any form of restriction.
  14. PepsiCo International’s Digital Marketing Strategy: Analysis, Trends, and Recommendations
    The way PepsiCo International’s digital marketing strategy addresses current trends and consumer behavior enhances brand presence and sales.
  15. Oral-B Electric Toothbrushes: Marketing Plan
    Oral-B’s mission is to provide high-quality oral care for people of all ages using the latest innovations and to improve each consumer’s health.
  16. Consumer Behavior Essay: Customer Behavior Analysis Example of McDonald’s
    This report analyses psychology of the buying behaviour of consumers in reference to McDonald’s and presents justified recommendations for change in marketing.
  17. Penguin Random House Company Marketing Plan
    This is a marketing plan for Penguin Random House that is expected to help the company to increase its brand awareness and sales of new children’s books by at least 5% annually.
  18. Strategic Marketing: Amazon Go Case Study
    The paper explores the world of strategic marketing and branding and how they contribute to the success of organizations.
  19. Status of Body Shop and Technology Used in Cosmetics Sector Marketing
    The paper explores the Body Shop’s current use of technology in marketing cosmetic products and how marketing activities and the market are impacted by modern technology.
  20. McDonald’s Company’ Integration of Marketing Communication
    This paper explores how McDonald’s can deploy ntegration of marketing communication to ensure that it attains acceptance of its products and services in the fast-food industry across the globe.
  21. Consumer Vulnerability and Unethical Marketing
    Given the widespread practices of unethical marketing in today’s world, it is necessary to evaluate specific topics that challenge an understanding of ethics in business.
  22. Unilever Case Study: Marketing Strategy of the Products
    The company Unilever manufactures a wide range of products ranging from food to personal and home categories.
  23. Integrated Marketing Communication Plan for Nike
    The organization invests heavily in digital promotion, which is evident from the quality of content that it publishes on social media, as well as on the website and in its apps.
  24. The Marketing Philosophy of the Apple Inc. Company
    To conclude, examining Apple’s marketing strategy is crucial for understanding its strategic approach that ensures its dominating position.
  25. Strategy and Marketing Environment: Hyundai Motor Company
    Hyundai Motor Company was founded in 1967. Now the company is going under the severe challenge of sustainability for which the company needs to align with a new strategy.
  26. Smart Watches: The Marketing Plan
    This marketing plan is created to achieve an increase in sales of smart watches. The sales increase figures should be achieved within four years.
  27. Analysis of the Marketing Strategy of ASOS Company
    This paper uses the PESTLE method to analyze the marketing environment of ASOS and identifies the key factors in the marketing mix for its success.
  28. Lexus Marketing Strategy & Business Model
    The presence of competition from other luxury carmakers has forced Lexus to adopt a customer-oriented marketing strategy.
  29. Nando: International Marketing Mix Strategy
    Proper application of marketing mix components will enable Nando to launch and sell its food products competitively in the international markets.
  30. Chanel Company’s Marketing Logistics
    In order to meet customer requirements and service quality, CHANEL values time and fast delivery options. The company has its own transportation system and logistics.
  31. Nike Global Strategy & Marketing Approaches
    Nike Inc. is a multinational corporation that deals with the design, development, production of different varieties of sports products. The company focuses on the sports industry.
  32. Dyson Company: Cordless Vacuum Cleaner Marketing Plan
    This report presents a strategic marketing plan for Dyson to introduce a new type of cordless vacuum cleaner. A comprehensive marketing plan will be outlined.
  33. Marketing Plan Strategy: Semisweet Chocolate Baking Chips
    The paper describes developing a marketing plan for the new product launch at Chocolate Bliss Company to ensure a successful product launch.
  34. Guinness Company’s Applied Marketing Strategy
    This paper has analyzed the world’s renowned marketing campaign featuring Guinness, a famous Irish pint developed by St. James Gate Brewery.
  35. The Sales and the Marketing Activities
    Sales and marketing have their origin from the time immemorial from the barter system. Effective sales and marketing divisions are precious assets to any organization.
  36. Adidas Firm’s Marketing Strategy and Internal Environment
    The firm’s current marketing goals are to meet the needs of the target audience and improve products through innovation and technology to improve competitive advantages.
  37. International Marketing and Marketing Communications
    Marketing communications are messages and related media used to communicate with the target market. It involves advertising, sales promotion, personal selling, and public relations.
  38. Unilever Company’s Marketing Strategy
    Unilever is a multinational company that has implemented a large number of changes and innovative policies in an attempt to stay on top of the competition.
  39. Marketing: The Power of Advertisement
    Numerous products are advertised to potential customers daily through various means, from billboards and magazines to online pop-ups and interstitial ads.
  40. Toyota Motor Company: Marketing Plan
    This paper aims to explore the marketing plan for Toyota company, underlining its competitiveness in the market based on sound strategies of operation.

👍 Good Marketing Research Topics & Essay Examples

  1. Oral-B Electric Toothbrushes’ Marketing Campaign
    The marketing campaign idea for Oral-B electric brushes is to boost the number of buyers by reaching people interested in innovative technologies that can improve their daily life.
  2. Nike Vs. Adidas Marketing Strategy – Differences & Similarities
    The purpose of this assignment is to review marketing strategies used by two different companies in the same industry. Sports apparel companies, Nike and Adidas have been chosen for this study.
  3. Comprehensive Marketing Plan for St. Jude’s Children’s Research Hospital
    The comprehensive market plan for St. Jude’s Children’s Research Hospital entails several strategies to achieve the set targets.
  4. Hubble Company’s Data Driven Direct-to-Consumer Marketing
    Hubble has evolved from a simple startup to a promising brand in the contact lens industry. The company generated more than $20 million in annual sales.
  5. Tsingtao Company: Marketing in a Global Context
    The Tsingtao company has a potential for further globalization because it provides product of high quality for affordable price.
  6. The Wilson Company’s Marketing Mix
    The paper prepares the market mix for the Wilson company. It asses the company’s product quality, pricing strategy, and promotion in the accessible local stores.
  7. The Beyond the Bean Café’s Marketing Plan
    The Beyond the Bean café encounters the issue of the management team not undertaking a well-researched and feasible marketing plan to launch the new restaurant.
  8. McDonald’s Digital Marketing Campaign Analysis
    Digital marketing has become popular in the modern business world. The business organization has adopted modern technology in its operations to enhance its operations.
  9. Shake Shack’s Digital Marketing Strategy and Plan
    This report presents a digital marketing strategy and plans for Shake Shack, an American regional chain of fast-food restaurants.
  10. Digital Marketing and Social Media
    The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies.
  11. Apple vs. Samsung: Marketing Strategy & Business Strategy
    Both Apple and Samsung companies are in the electronics industry with specialty in mobile and computer technologies. Apple’s business strategies are different and depend on product models.
  12. Environmental Forces and Their Impact on Marketing Strategy
    Despite the complexity of the environment, it is possible to distinguish patterns that help make forecasts and build a marketing strategy.
  13. Nike Inc.’s Marketing and Promotion Mix
    For Nike Inc. to advertise its products, the company uses the 4P’s marketing mix, including product, price, place, and promotion.
  14. Marketing Strategy of Emirates Airlines: Report
    This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement.
  15. Emirates Company: Marketing Management
    The aim of the current research is to explore the Emirates’ marketing strategy in the area of international flights, identify its strengths as a service company.
  16. The New Balance Brand’s Marketing Overhaul
    A marketing campaign proposal to revamp New Balance’s brand exposure and boost sales by targeting Gen Z athletes with redesigned sneakers and leveraging various media channels.
  17. Digital Marketing in Tourism and Hospitality
    The purpose of the research is to assess the effectiveness of the implementation of digital marketing in the tourism and hospitality industry on customer satisfaction.
  18. Marketing Analysis: Nike Air Force One Shoes
    Market share of the Nike Air Force One Shoes is close to 34%. (Mokhiber 73). The company is engaged in sports wear manufacturing, however, the key product is the sport footwear.
  19. Nike Social Media vs. Adidas Social Media: Marketing Analysis
    This case study is aimed to study the official accounts of Adidas and Nike, on four of the most popular social networks: Facebook, Twitter, Instagram, and YouTube.
  20. IPhone: Marketing and Purchasing Decisions
    This report analyzes the marketing campaign for the iPhone X, using such marketing concepts as the product, production, and marketing orientation.
  21. Marketing in the 21st Century
    The modern marketing environment has experienced a lot of changes due new lifestyle patterns, an increase in consumer awareness and the growth of new technologies.
  22. Crocs Marketing Campaigns and Business Strategies
    The current paper states that the firm’s marketing campaigns and business strategies provide a robust base for Crocs in monetary terms.
  23. Waitrose Supermarket: Marketing Brief on Research and Information
    Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK.
  24. Marriott Hotels’ Marketing Management
    This report assesses the performance of Marriott Hotels concerning strategic marketing. The report assesses the type of segmentation that the firm has integrated.
  25. Nike Company: Marketing Principles and Concepts
    Nike is an American multinational corporation, which was founded in 1964. The report will culminate by discussing the correlation between marketing department and other departments in Nike.
  26. Tesla Motors Company and Its Marketing Communications
    Founded in 2003, Tesla Motors is an American automobile manufacturing company. The development of the brand is owed to the efforts of engineers from Silicon Valley.
  27. The Toyota Firm’s Digital Strategy and Marketing
    Digital strategy is establishing an effective flow of information for the target audience, which will promote Toyota’s products and services.
  28. The Jones Soda Product’s Marketing Approaches
    Jones Soda’s initial marketing approach involved word of mouth and free product giveaways to young people. Another marketing strategy was online marketing through its website.
  29. The 7Ps Marketing Model Evaluation
    This paper discusses the 7Ps of marketing. This model allows leaders to evaluate the company’s performance and understand the significant components.
  30. Marketing Audit for Qatar Airways Company
    The report reveals that the market presents various opportunities and threats that Qatar Airways can take advantage of as it seeks to achieve sustainable growth in the market.
  31. Marketing Plan for Tim Hortons in the US Environment
    Considering the annual revenue of Tim Hortons that amounts to billions of dollars, the marketing budget should be at least 10% of the revenue.
  32. Marketing Communications and Role in a Marketing Mix
    Marketing Communications (MC) is essentially the process of transmitting information about companies, products, and services to the target audience using various channels.
  33. Apple Watch Product’s Marketing Communications
    The target market for the Apple Watch is a discerning, non-conventional buyer who has no qualms about being an early adopter of technology.
  34. Main Ideas and Characteristics of Service Marketing
    Successful service marketing requires commitment and consistency in service provision. Therefore every firm that offers services to the public requires to employ professionals.
  35. Mountain Dew Brand Marketing Strategies
    Mountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. Mountain Dew marketing strategies differ in terms of the market segments they target.
  36. Dell Company’s Marketing Channels and Logistics
    Dell is the successful computer manufacturing company. This paper reports on the evaluation of the nexus that exists but the company’s marketing activities and logistical function.
  37. Marketing Through Social Media
    The usage of social broadcasting sites such as Facebook, Twitter, Instagram, and Reddit to sell company services and goods is known as social media marketing.
  38. Sony Target Laptop Computers: Marketing Case Study
    Sony would advertise the same product but in vastly different ways to these segments to ensure that the marketing is more appealing to their needs.
  39. Goods and Services: Strategic Marketing
    Marketing strategies of goods and services are not the same because the characteristics, marketing identity and consumer preferences are different for goods and services.
  40. Nike Equality Campaign and Marketing Communication
    A marketing communication plan for Nike and its latest campaign “Equality” will be developed regarding the main aspects of integrated marketing communications.

🌶️ Hot Marketing Ideas to Write About

Out of ideas? Check our online toolkit:
  1. Boeing 787 Dreamliner’s Marketing Strategy
    The Boeing Company (simply called Boeing) is “a multinational American company that designs, engineers, and produces aircraft, rockets, and rotorcrafts.”
  2. Nike Air Marketing Success: Research, Tools, and Competition
    Market research and diverse marketing tools are key to Nike Air’s success, which are supported by insights into competition strategies and performance metrics.
  3. The Apple Company’s Marketing Mix Analysis
    Marketing mix analysis shows that Apple effectively uses various approaches to managing its products, price, place, and promotion activities.
  4. Internal Analysis, Value-Adding Strategies, and Service Marketing
    The internal analysis of an organization and the value-adding service delivery, and support strategies are essential components in realizing success and well-being.
  5. Estée Lauder Firm’s Social Media Marketing Analysis
    The purpose of this report is to evaluate the Estée Lauder company’s social media performance and suggest a potential four-week promotional campaign.
  6. Pizza Hut’s Marketing Strategy
    Pizza Hut’s primary marketing strategy is to increase digital ad budgets, which has a beneficial economic impact on the franchise.
  7. Strategic Marketing in the Tourism and Hospitality Sector
    The role of strategic marketing in promoting the growth and development of the tourism and hospitality sector is explored relative to its role in developing the industry.
  8. Mercedes Benz Company’s Marketing Plan for the UAE
    The paper is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE.
  9. Carrefour Company’s New Product Marketing in the UAE
    New product development is a continuous process and an unavoidable part of Carrefour’s mission. New product development has many phases to work with it.
  10. Marketing Strategies in Sport: New York Yankees Case Study
    Marketing remains a central function in any organization that intends to remain successful in its sector and achieve every outlined goal.
  11. Zara International Marketing Strategy
    The given paper attempts to examine and evaluate the marketing strategies of one of the most successful global fashion retailer – Zara.
  12. The Zappos Firm’s Strategic Marketing Plan
    The paper argues potential buyers should appreciate Zappos’ ethics of helping the customer and providing the best possible online shopping experience.
  13. Marketing for Hospitality and Tourism
    Tourism and hospitality enable cultural exchange, employment, and infrastructural development. Tourism and hospitality require a business-friendly environment to thrive.
  14. Samsung: The Global Marketing
    Offering the wide product line that addresses the needs of many different target groups is the main idea of Samsung’s global strategy.
  15. Lancôme Firm’s Integrated Marketing Communications
    The IMC’s proposed plan is a long-term project with significant investment. Events of this scale require monitoring and evaluation tools from the organizers.
  16. Definition and Development of Marketing Ethics
    A scrutinize theoretical and practical dilemmas and implications happening from a distance between the locus of ethical options and the locus of the relevance of these judgments.
  17. 7Ps of the Marketing Mix
    Gradually the notion of the marketing mix has been extended to 7Ps by adding such elements as Processes, Physical Evidence, ad People.
  18. Global and Multi-Domestic Marketing Approaches
    There is a need for aggressive managers who can innovate and initiate skills that are important in navigating the pressures that affect the growth in company sizes.
  19. Kotler and Keller’s “Marketing Management” Fields
    Kotler and Keller state that the consumer decision-making process is different from each other; as a result, the scholars concentrate on different issues to discuss the procedure.
  20. Qatar and Emirates Airlines Marketing
    This paper compares the use of promotional strategies between Qatar and Emirates airlines and assesses the effectiveness of the strategies.
  21. The Wiggles Musical Group: Marketing Strategies
    This research looks at how the Wiggles group (a children’s musical group formed in Sydney, Australia) penetrated the market and became the top in its line of business.
  22. Microsoft Company in the B2B Marketing Environment
    Microsoft products are marketed across the globe due to wide market coverage. The products feature in the online and traditional stores.
  23. Marriott International Hotels’ Strategic Marketing
    Marriott International runs more than 3000 properties. To ensure their success, Marriott has effective communication strategies among its departments as well as for its management.
  24. Food Culture: Doughnut’s History, Marketing and Sociology
    A doughnut, or as it is often called donut, is a kind of fried dough baked or pastry meal. The doughnut has become well-known and beloved in numerous countries and cooked in an assorted model.
  25. The Red Bull Company’s Marketing Strategy
    In this study, the effectiveness of Red Bull’s brand ambassadors and their impact on the promotion plan are evaluated.
  26. The Starbucks Firm’s Value Proposition Marketing
    The theoretical marketing approach is used to study Starbucks’s marketing strategy. This research will clarify how value proposition marketing has proved essential for Starbucks.
  27. A New Online Tailor Shop’s Marketing Plan
    Online clothing and tailor shops are welcomed among users because of the symbolic value that apparel gives to people, making them make constant purchases online or offline.
  28. Marketing Plan for Red Bull GmbH
    In marketing Red Bull energy drink, the management team of Red Bull GmbH conducted a comprehensive marketing research with reference to various market variables related to Red Bull energy drink.
  29. My Career in Marketing Management
    The role of the marketing managers is to ensure that, there is a wider influence on customers’ expertise, proper instance schedule and defining.
  30. Five Competing Marketing Philosophies
    There are five competing philosophies under which organizations carry out their business; this paper explains these concepts and how they vary depending on marketing situations.
  31. Strategic Marketing Approach: The Case of Kraft Mac and Cheese
    The case of Kraft Mac and Cheese is an illustration of the effective strategic marketing approach that enabled the company to retain its position in the market.
  32. Integrated Marketing Campaign Stories: Subaru’s Short Video Commercials
    An integrated marketing campaign (IMC) is a combined set of promotional messages distributed through various channels of communications.
  33. Lipitor Company’s Marketing Plan
    Lipitor must decide first which segments offer the best opportunity for achieving its goals to increase sales and profit by creating long-run customer relationship.
  34. Ambush Marketing: Smart Business or Unethical Practice?
    Ambush marketing occurs when a brand connects to an event without paying sponsorship fees. The paper finds out if it is illegal, unethical or just plain smart business.
  35. Robert’s Coffee Shop Marketing Strategy
    This paper presents the marketing strategy that will be used by the Robert’s coffee shop in developing the Robert’s coffee brand in the Vietnamese market.
  36. Marketing and Its Importance for Business
    In the modern business climate staying competitive is a challenge that the majority of organizations, both new and established, experience.
  37. Netflix: Digital Marketing Strategy
    The focus of the investigation is on understanding the effects of Netflix’s algorithm-based marketing strategy on its customers.
  38. International Marketing Strategies of Zalando and Asos
    The essay implement various theoretical concepts, including high- and low-context nations and Hofstede’s cultural dimensions framework, to analyze Zalando and ASOS strategies.
  39. Norrona Company’s International Marketing Plan
    This paper presents an international marketing plan that will help Norrona exploit the market opportunity presented by a foreign market – South Africa.
  40. The Dell Company’s Marketing Approach
    Dell implements a segmented marketing approach focusing on particular customers and their needs. It focuses on technology-savvy individuals providing products.

💡 Simple Marketing Essay Ideas

  1. Starbucks Corporation Marketing Plan
    Although Starbucks’ primary objective is profit maximization, the organization has proactively developed innovative strategies to enhance and consolidate its marketing efforts.
  2. Integrated Marketing Communication Tactic
    Contemporary marketing efforts of businesses require the creative use of multiple channels that will allow connecting with a consumer and delivering a message about the brand.
  3. Marketing Strategies in the Hospitality Industry
    The current research proposal aims at reviewing the marketing strategies used in the hospitality industry on the example of a comparison of the United Kingdom and the United States of America.
  4. Differences Between Traditional and Digital Marketing
    The current report highlights the differences between traditional marketing and digital marketing. The main purpose of this report is to identify the reasons for selecting these methods by companies.
  5. Rockstar Energy Drink Marketing Research
    The paper provides a marketing research for Rockstar energy drink, reveals factors influencing the purchase of the product and studies global marketing presence.
  6. Nike Company’s Marketing Principles and Practice
    Nike heavily relies on the concept of marketing mix to realise good profits in the backdrop of the stiffening competition in the sports garments industry.
  7. The Walt Disney Marketing Strategies
    The paper studies how Disney conducts market research, what are its communications and internet marketing strategies, and whether it is ethically responsible.
  8. Nestle Company: Promotion Marketing Portfolio
    The report shows that Nestle does not use a specific demographic for many of its products. Instead, it relies on psychographic consumer analysis to position its brand.
  9. Creativity in Marketing: Cadbury Chocolates
    Cadbury is a premiere chocolate brand that has enamored millions. Marketing this brand has entailed much effort and creativity, and one effective strategy used was sensory marketing.
  10. Volkswagen Cars Company: Professional Marketing Components
    In this paper, the author will discuss five different components of the Volkswagen Automobile Company in relation to its engineering and technological products.
  11. The Impact of Fashion Marketing on Middle Eastern Culture
    Factors contributing to the growth of the fashion industry in Middle Eastern culture combine both the principles of fashion itself and consumerist behavior.
  12. Nike Inc.’s International Marketing Strategies
    The paper has examined Nike’s key international marketing strategies, namely, the use of technology and customer segmentation.
  13. Marketing Strategy in Business
    Assessment of the goals achieved, the profits, and the number of new customers is essential in studying the marketing strategy’s effectiveness.
  14. The Marketing Process Within the Energy Drink Industry: V Fusion + Energy
    The energy drink industry is affected by several macro-environmental factors, including market segmentation and positioning system, competitive pressures, and price strategy.
  15. Rolls Royce’s Marketing and Branding
    Rolls Royce’s marketing strategy promotes the sale and promotion of a trademark, one brand worldwide in compliance with a unified marketing policy, strategy, and marketing tactics.
  16. Taza Chocolate Firm’s Distribution, Pricing, and Marketing
    This paper studies the Taza company’s sophisticated distribution channel, pricing strategy, and integrated marketing approach.
  17. Three Different Categories of Deceptive Marketing Practices
    Marketers tend to implement deceptive practices that force the customer to believe they gain more profit than usual.
  18. International Business: Amazon.com Marketing Strategies
    This term paper focuses on the marketing strategies of Amazon.com and how it has contributed to its continual growth in the competitive e-Commerce.
  19. Toyota Company’s Marketing Management
    Toyota is a Japan-based multinational manufacturer of the car. Toyota has operation in Australia for producing, marketing, and exporting cars for many years.
  20. Build-A-Tee Shirt Marketing Project
    This work seeks to address the fundamental question of the electronic marketing system, and how its application is relevant to Build-A-Tee.
  21. Marks & Spencer as a Marketing-Oriented Company
    Since customer focus and value creation are regarded by the management as the ways to achieve profits, we will review M&S as a marketing- and societal marketing-oriented company.
  22. New London Coffee Shop’s Marketing Project
    In this marketing report, several elements of the marketing process will be discussed in terms of a new coffee shop that has recently been opened in London.
  23. Samsung Electronics’ Marketing Plan
    The report outlines a marketing plan for Samsung Electronics. It focuses on the market situation, target market, marketing mix, external and internal environment, etc.
  24. The Amazon Firm’s Penetration Marketing Strategy
    Amazon is actively using the penetration marketing strategy. The purpose of this strategy is to convince as many customers as possible to purchase the company’s products.
  25. The Walt Disney Company UK. Marketing and Advertising Strategies
    The Walt Disney Company provides entertainment services and products. Since Disney has a broad market base, it employs multichannel marketing.
  26. The Magna Electronic Scooter Marketing Mix Analysis
    The purpose of the paper is to prove that the company should launch a new product: an electric scooter with a microprocessor to deliver distance efficiency.
  27. Saudi Airlines’ Marketing Strategy Analysis
    The paper will analyze in detail the marketing strategy of Saudi Airlines which includes an analysis of the advantage of the air carrier and ways to improve the firm’s performance.
  28. Understanding Different Gender Roles and the Impact on Marketing
    There are traditional and nontraditional gender roles that determine how male and female models are used in commercials.
  29. The John Deere Firm’s Marketing Strategy
    John Deere needs to capitalize on the socio-economic activity of the target population to increase its sales and market share.
  30. Selfridge & Co.’s Integrated Marketing Communications
    Integrated Marketing Communication tools comprise a number of marketing instruments designed to ensure efficient and consistent communication with the target audience.
  31. Walmart Canada: Marketing and Online Analysis
    The current paper states that Walmart has 282 units in Canada, and it faces enormous competition from various nations and contenders.
  32. Apple Company’s Innovations and Marketing Mix
    This research examines Apple’s life-changing innovation in products and its principal marketing mix that led the corporation to international success.
  33. Apple Inc.’s Logo and Its Marketing Functions
    This paper explores what marketing functions the Apple logo performs, including strategic engagement of customer’s attention, impact on the viewer’s thoughts about the company.
  34. Apple: Marketing Communication and Branding
    Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices.
  35. Parker Pen Company’s Marketing
    This paper assesses the Parker Pen Company’s marketing miscalculations, its relations to globalization, as well as the company’s impact on global marketing circa the 1980s.
  36. Nike Inc.’s Analysis and Marketing Plan
    The purpose of this paper is to analyze the Nike company using various marketing tools available and propose valid target market recommendations.
  37. Apple Inc.: Marketing Principles and Practice
    The present paper will seek to build on the case of Apple Inc., focusing on the company’s marketing strategy and its role in Apple’s success.
  38. Sony Corporation’s Marketing Strategy in Action
    Globalization has both positive and negative effects on any company that operates globally. On the one hand, Sony can access new markets and gain many loyal customers.
  39. Marketing Strategy in the Business
    For a marketing strategy to succeed, individuals in a company must understand and share a common definition of a firm’s existing business concept.
  40. Virgin Australia Strategy in Marketing
    Virgin Blue’s arrival into the Australian airline industry caused ripples across the industry. Its two main rivals were Ansett and Qantas.

📌 Easy Marketing Essay Topics

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🎓 Most Interesting Marketing Research Titles

❓ Marketing Essay Questions

Stuck with your paper? Explore our free toolkit:
  1. What Are the Key Components of a Successful Marketing Strategy?
  2. How Does Social Media Marketing Influence Consumer Behavior?
  3. What Role Does Branding Play in a Company’s Overall Marketing Strategy?
  4. How Can Companies Use Content Marketing to Engage Their Target Audience?
  5. How Social Media Influencer Marketing Affects Consumer Behavior?
  6. Has Digital Marketing Changed Traditional Advertising Practices?
  7. What Are the Ethical Considerations in Marketing to Children?
  8. How Does Influencer Marketing Impact Brand Credibility and Trust?
  9. How Do Cultural Differences Affect International Marketing Strategies?
  10. What Are the Main Challenges of Marketing in Highly Competitive Industries?
  11. What Is the Impact of Personalization on Customer Loyalty and Retention in Marketing?
  12. Does Marketing Evolve in Response to Changes in Consumer Behavior?
  13. What Are the Most Effective Ways to Market to Generation Z?
  14. How Do Companies Use Storytelling in Marketing to Connect with Their Audience?
  15. What Is the Aspect of Emotional Appeal in Marketing Campaigns?
  16. How Does Mobile Marketing Differ from Traditional and Digital Marketing Approaches?
  17. What Is Viral Marketing Advantages and Disadvantages?
  18. What Is the Impact of Social Responsibility on a Company’s Marketing Strategy?
  19. What Are the Key Challenges in Marketing for Startups?
  20. How Do Market Segmentation and Targeting Influence Marketing Strategies?
  21. What Is the Role of Customer Feedback in Refining Marketing Approaches?
  22. Does Email Marketing Remain Relevant in the Era of Social Media?
  23. What Are the Ethical Implications of Target Marketing?
  24. How Do Loyalty Programs Impact Customer Retention and Marketing Efforts?
  25. How Does Neuromarketing Influence Consumer Decision-Making?
  26. How to Measure ROI (Return on Investment) on Marketing Campaigns?
  27. Does Content Marketing Help Build Brand Authority and Thought Leadership?
  28. How Is AI Being Used in Marketing Today?
  29. How Can Cause-Related Marketing Improve a Brand’s Image and Customer Loyalty?
  30. Is Thought Leadership Part of Content Marketing?

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References

StudyCorgi. 2023. "627 Marketing Essay Topics." May 7, 2023. https://studycorgi.com/ideas/marketing-essay-topics/.

These essay examples and topics on Marketing were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on .