A business essay is a more challenging task than any other essay type. It requires you to use your entrepreneurship and writing skills simultaneously. We have collected the best ideas on approaching the business essay format and which issues to discuss in such papers. And most importantly, you will find a selection of business essay examples at the end.
A business essay is a piece of writing that analyzes the problems that may arise in business or economics and brainstorms their solutions. If you don’t know how to start a business essay, you should check if you correctly selected the level of education that studies the given phenomenon. Otherwise, it is better to choose a different topic.
Business Ethics Essay
Sometimes business ethics essay is also called a business practice argumentative essay. It makes you question the reasonability of specific models of behavior people show in the business sphere. For example, you can analyze the best ways of telling employees that they are fired. It would also be engaging to explore the problems of ecology VS. Business development.
In a word, any topic you select should tackle ethics, be it interpersonal, ecological, moral, or any other. Essays on ethics usually analyze the correctness of particular treatment of other people. But we are sure that our list of business essay topics will help you find something untrivial to write about.
Business Management Essay
Why do CEOs and other managers earn much more than average employees? Controlling and guiding a company’s development requires many hard and soft skills beyond traditional education. In your business management essay, you can describe your vision of a successful manager. Then, you can always explore a confirmed case of a company’s management that proved to be effective or not.
Another direction of thought is business strategy analysis, which also refers to management. How do large-scale global companies preserve their image throughout the world? Which organizational behavior is the most efficient in the international market? You can find exciting prompts for such essays in our examples.
Business Plan Essay
A business plan essay is the most frequent assignment at a business school. It trains you to approach each situation as a business opportunity and calculate the possible outcome of your enterprise. Brainstorming, strategic thinking, knowledge of economic laws and processes, and adherence to a specific format are only some requirements for this type of writing.
Here you can discuss a new direction for developing an existing business or creating a brand-new enterprise. The main idea is to foresee all the possible pitfalls and explore a strategy for overcoming them. Don’t forget to analyze your target audience: why do you think they’ll like the product?
Small Business Essay
This type opens an unexpectedly broad scope of topics to discuss. You can analyze the distinctive features of small businesses in your country. You can also explore the prospects of a given small business through a business plan or a critical essay.
Alternatively, there is an option to discover the popular managerial practices beneficial or detrimental to small businesses. For college students who study law, a small business essay may focus on legislation regulating small companies.
We sincerely hope the data we’ve provided will be helpful to you. Consult our list of examples below for more ideas. You will learn what to include in your business essay as a result of them.
Introduction Porter’s five forces are essential tools for understanding a particular industry’s competitive environment and determining the best strategies for potential profitability. They are important since they provide an understanding of the forces that can hinder success in a business environment. The five forces consist of supplier power, intensity of...
MIS Amazon is a strategy that the company uses for competitive advantage. This analysis studies Amazon information systems, the technology used to maintain them, and their benefits. Globalization can be credited for causing significant alterations in the way business is conducted and the increasingly competitive and constantly changing business environment....
Business models have some extent of accountability to themselves, the stakeholders, and the public to establish the concept of Corporate Social Responsibility (CSR). There are four significant types of CSR, including environmental, ethical, economic, and philanthropic responsibilities, with different purposes. While ethical CSR assures the company, stakeholders, and the public...
Introduction Nespresso is a premium coffee brand launched under the Nestlé group in 1986 with a strategic focus on value and innovation. The Nespresso concept focuses on providing personalized coffee capsules for home/machine use. Initially, the firm offered four premium coffee products, primarily to Italy and Switzerland, before diversifying into...
Introduction As many Australian university students spend money on food and drinks on campus, the proposed business idea is the establishment of a food truck where students will be able to buy snacks and desserts that are healthy, vegan-friendly, and gluten-free. The proposed business is related to the food and...
Introduction Background to the study The US beverages industry has witnessed rampant growth over the past decades (Spelman Research, 2003, p. 2). This is evident in the large number of domestic and foreign investors who have ventured into the industry. The core operations of the industry entail the production and...
It is important for every start-up and well-developed business organization in any given industry to undertake a thorough analysis to determine the level of competitiveness of the sector. To obtain an optimal insight into the nature of competition, Porter’s 5 Forces analysis is an effective approach that focuses on various...
Introduction Since its foundation in 1964, Nike, Inc. has always striven to develop and amplify the scope of its assortment. The performance of the company is instantiated by dynamics, diversified sport-related products, sound reputation, loyal clientele, and increasing revenues. Today, athletic footwear, apparel, accessories, and equipment produced by Nike are...
Coca Cola System: Costs of Production Costs of production have a crucial effect on the company’s profitability and development. The main types of expenditures Coca-Cola faces include the cost of materials, production, distribution, and promotion. Each of these can alter in time, which inevitably influences the company’s profitability. While costs...
Coca-Cola Consumer Behavior: Introduction This paper consists of a series of answers related to the Coca-Cola Company concerning its most popular product, the Coca-Cola soft drink. Basically, the paper contains the analysis and determination of consumer buying behavior for Coca-Cola soft drinks. By examining a number of incidents that have...
Introduction Tesla Company was set up in 2003 by engineers whose focus was to prove the efficiency of electric cars compared to fossil fuel vehicles. Currently, the company has diversified its activities into various sectors, such as creating green energy generation programs such as solar cells and solar panels and...
This paper explores external and internal environment of Tesco as its success factors. It also presents strengths and weaknesses of Tesco internal environment. Check it out if you need to write an environmental analysis. Introduction Tesco is one of the leading corporations in the UK as well as the global...
Abstract This research addresses how different leadership styles impact the organizational performance of Emirates Airlines. The scope of this study was narrowed down to four leadership styles: autocratic, democratic, transformational, and cross-cultural. A questionnaire including 17 elements, 5 of which concerned demographic and work-related characteristics, was distributed online to 200...
Our sample paper on Innocent drinks marketing strategy explores Innocent market share, business model, positioning, campaigns, and other aspects. Learn more about Innocent marketing strategy with the help of our sample! Executive Summary Innocent Company sells its fruit smoothies at one point five million (1.5M) rate yearly and has conquered...
Google HR Strategy: Essay Introduction Founded as a small company in 2008, Google has grown to be a major technology company operating in almost all countries around the globe. Like many global companies, Google’s management and major operations are based in Amphitheatre Parkway, Mountain View, California. Google is a leading...
Introduction The Samsung Electronics company fairly holds the rank of one of the leaders in the world market of electronics. Samsung has evolved from an insignificant company in the global marketplace in the early 1990s to a top-tier corporation in the second decade of the 21st century (Shin, 2017). This...
Introduction Tesla Inc. is the leading automaker of fully electric cars in the world. The company took a bold step to lead the world toward using sustainable energy. Its operations are considerably influenced by various aspects, ranging from the general environment to internal and external factors. The paper evaluates the...
Introduction Every organization or group of people requires a leader who can motivate, unite, and guide them. Individuals follow various leadership strategies and styles depending on a situation, their personal preferences, the characteristics of their followers, and many others. Every leadership approach has some peculiarities that can determine whether subordinates...
Introduction It goes without saying that the understanding and practical application of management theories are immeasurably essential for the success of any organization or company. In general, management theories may be defined as specific concepts that surround appropriate management practices and may include particular tools, such as guidelines and frameworks...
This paper analyzes Apple Watch target market. It looks into the segmentation marketing strategy of Apple Watch, demographics of its audience, and the age of its users. Introduction The importance of the Apple Watch is undisputed in the global market of smartwatches. The impressive growth of the industry is associated...
Walmart is a US-based international retailer that has raised many controversies. You might wonder: is Walmart unethical? This business ethics case study answers this question based on research. From this paper, you’ll learn about the Walmart business practices that can be considered immoral. The essay covers problems and ethical issues...
Want to know more about the fundamentals of the supply chain management theory or materials logistics management theory? Then keep reading! Get some inspiration for your essay on supply chain management theories. Supply Chain Management Theories: Essay Introduction A supply chain is a system of information and resources that involves...
The Coca-Cola Company is an American multinational corporation that manufactures and markets non-alcoholic beverage concentrates and syrups, which are sold as finished products globally. Coca-Cola products are known for being refreshing and delicious, and they have a wide variety of options available. The company uses porter’s five forces model and...
Introduction All organizations need to develop an effective and successful management strategy in the modern world. This process includes planning, organization, motivation, and control to form a fruitful function of the company, which will contribute to the achievement of goals and objectives. One of the practical and proven methods of...
Zara is a brand that belongs to Spain’s most prominent fashion retail company called Inditex (Inditex, 2021a). The latter’s executive chairman is Pablo Isla and CEO is Carlos Crespo González. The owner, founder, and leading board member is Amancio Ortega Gaona, and the head of the Zara brand is Óscar...
This paper analyzes Tesla product differentiation as a competitive strategy. Tesla differentiation strategy is a great subject for your case study in business. Read on and get inspired! Introduction The demand for eco-friendly cars is rising, fueled by sustainability policies, advances in technology, and changing consumer needs. Tesla has been...
Apple iPhone Supply Chain: Introduction Supply Chain Management (SCM) is the design and implementation of processes to manage movement and storage of raw materials, work in progress, finished goods, and consumables, from various points of origins to their destination. Modern firms procure raw materials and components from vendors that are...
Introduction Coca-cola Company has been one of the leading manufacturers, retailers, and marketers of beverages that are non-alcoholic together with syrups. The company was founded in 1886 in Atlanta, and it markets 4 of the world’s top five drinks brands, that is, cos cola, sprite, Fanta, and diet coca-cola. Coca-Cola...
Businesses deal with different categories of people; some are regular buyers, suppliers, distributors or one-time buyers. They also have several inputs which include products, employees and capital. Some suppliers can be customers to the business as well as some employees. This implies that, in business operations there are a lot...
Geographical Segmentation Marks & Spencer mainly operates in three global market regions. The United Kingdom (UK) is their primary one, and it “consists of the UK retail business and franchise operations” (Forbes, n.d., para. 1). The other two economic zones of Marks & Spencer are continental Europe and some countries...
Introduction Red Bull is a sugary energy drink popular among young adults and teenagers. The company producing the energy drink has employed many strategies in the field of marketing and distribution, which made it well-recognized in the public eye and led to economic success. This essay aims to explore these...
Zara International Expansion Strategy: Introduction Located in the Spanish city of Arteixo, Zara (the main division of Inditex Group) is one of the most influential world clothing retailers. Founded by Amancio Ortega, who was its first CEO and still largely participates in the company’s life, and his wife Rosalia Mera,...
Introduction Employee relations and management is an essential aspect of organisations. This cuts across organisations that prevailed in ancient days and the organisations in the modern days (United States, 2011). Different models and perspectives have been adopted by various organisations to manage employees. The employee relations in organisations emerged amidst...
Introduction The life cycle of a product is an important indicator that determines how far this or that product has gone to its full completion. Thus, this aspect reveals each period from development to production to understand better the product’s phase and what will be required for its release. The...
Porter’s Five Forces model is one of the most effective tools for analyzing the business environment. Simple but powerful, the model is used in a wide variety of industries. Do you want to figure out the principle of the model operation? Check out the following essay on analyzing Porter’s Five...
Ethics are principles of conduct within a society and strongly apply to business settings as well. Widespread adoption of social media and the issue of transparency now is critical in a business environment and communication within consumers. Violation of ethics by companies is carefully observed by government regulators and the...
Introduction Commodity Netflix, Inc is a subscription streaming service based in America. It also produces its content and has been operational since 1997. The successful content provider offers customers a library of television series and films using distribution deals and Netflix Originals, the company’s production component. Based on its statistics,...
For more than forty decades since its creation, Apple has continued to change the world with a string of products that have upended industries, reshaped society, and revolutionized computing. The company’s success is partly attributed to its ability to leverage technology. This paper will assess how globalization and technology changes...
Company’s Overview IKEA is an international home products company. It has developed quickly since it was founded in 1943 by Ingvar Kamprad. At present, it is one of the world’s leading furniture and textile retailers. IKEA offers more than 9,500 products, including a complete range of home and office furnishings,...
Welcome to our sample essay on Apple’s internal environment and external environment case study. Here, you can learn more about Apple’s strengths and weaknesses and get some inspiration for your Apple internal and external environment analysis. Strategic Environment Analytical Tools SWOT Analysis SWOT analytical tool is considered an important approach...
IKEA is a famous company that operates in the retail and furniture industries. The company provides affordable products to its customers that are often praised for their practicality, design, and recognizability of the brand. The paper aims to analyze IKEA’s competitive positioning in the furniture industry by using SWOT analysis,...
Overview of the E-commerce Industry E-commerce is one of the world’s largest and fastest-growing industries since online buying has been a mainstay in daily living for years. However, the sector encompasses much more than just online shopping, and it will continue to develop and expand in response to market changes...
Introduction Walmart is a global retail firm based in the United States: it operates a franchise of megastores, cheap retail chains, and grocery shops. The company was founded in 1962 and is the world’s largest company by revenue and one of the largest employers in the world (Luo, 2022). Walmart...
Henry Ford’s Management Style & Leadership: Introduction Management practice is an important aspect of a successful organization. Leadership and management style determine the base on which the whole organization rests. When a leader evaluates his/her options to choose a management or leadership style to apply on his organization, he/she cannot...
Coca-Cola and Pepsi are comparable in their respective industries, ideal customers, and iconic goods. With dozens of beverage brands available to customers, Coca-Cola and Pepsi are both leaders in the global beverage market. Coca-Cola and Pepsi appear to have comparable business strategies on the surface. However, there are also significant...
Concerning particular businesses that utilize information systems, firstly, it is feasible to emphasize the experience of IBM. IBM, or International Business Machines Company, is considered to be a global technology corporation based in Armonk, New York. For operational, transactional, and database activities, this organization has been employing a management information...
Introduction In the wake of concern for citizens’ safety and security, the recent accidents that occurred to Boeing planes, particularly, the 737 model, put the company in an extraordinarily difficult position. Boeing owes a tremendous amount of responsibility to its key stakeholders, passengers’ safety being the key area of the...
Introduction Ratan Tata is recognised as a person that transformed the Tata Group (a massive Indian conglomerate) from a random collection of businesses into a nimble group that is ready to use new opportunities to expand and grow. The Tata Group is very quick an efficient in expanding its global...
Being an entrepreneur is a responsible and difficult task, so people need to understand their goals and capabilities. In any case, despite the difficulties, it is an exciting activity that brings valuable life experience. If I chose to become an entrepreneur, I would start my coffee shop. In my opinion,...
Executive Summary Dior is one of the leading apparel stores in the United Kingdom. The firm operates in various other markets within Europe. This paper focused on conducting a market analysis of this firm in the United Kingdom. The analysis shows that the country offers several opportunities for growth and...
Executive Summary The foundation of Etihad Airways in 2003 resulted in intensified competition in the airline industry as the company emerged as one of the fastest-growing players in the industry. With its headquarters situated in Abu Dhabi, which is the capital of the United Arab Emirates, Etihad Airways benefits from...
Relationship between Path-Goal Theory and Follower Motivation Path-Goal theory is a tool for leaders that are flexible enough to adjust their leadership model in order to motivate employees to perform in a certain way. Such motivation comes from the leader-inspired belief that all the efforts will be fruitful (Dixon &...
This case study provides a detailed Disney Plus Strategy analysis. It contains an overview of the Disney Plus business strategy, products, and different types of market segmentation, including geographic, demographic, behavioral, and psychographic. Disney Plus Marketing Strategy: Introduction The purchase and consumption of video content is something that changed significantly...
Distribution Starbuck Company imports coffee beans from farmers in different countries to its roasting factories in US. Coffee cherries from the farmer are taken to the mills for processing to beans. These mills belong to a cooperative society formed by farmers mostly in small scale farming, large farms own mills...
Pricing Strategy in Relation to Competition Red Bull’s pricing strategy is to demand a high cost for their goods. This is due to the fact that Red Bull’s product is thought to be of superior quality than those of its rivals. Red Bull also has a highly strong brand, which...
Introduction Production is defined as the creation of goods and services to satisfy human wants. Successful production can only take place when there are adequate factors of production. These factors include land, labor, capital and entrepreneurship. These factors must be rewarded accordingly if a meaningful business is to be achieved....
Issues’ Analysis of New Balance Marketing Strategy The primary goal of this section is to determine the potential issues a company might face during the production and while delivering Men’s 611 running shoes to the target market. In this instance, issues’ analysis defines the potential threats and difficulties a corporation...
Brief Introduction of the Aim of the Report This report seeks to analyse the issue of cross-cultural communication. The report is about the Clever Clogs International Company, which deals with financial matters. The prospective nature of its business operations makes the company seek to expand its operations in The Netherlands....
Are you curious about the Maybelline marketing strategy? This essay analyzes the Maybelline target audience and marketing efforts. It starts with describing the Maybelline market share and competitors, then proceeds to the analysis of its market segmentation, marketing mix, and overall strategy. Read on to get inspired! Maybelline Competitors and...
Introduction The focus of this paper will be on examining the sources of competitive advantage for a global firm, Shein. The company describes itself as a global fashion and lifestyle e-tailer driven by the commitment to make fashion accessible to all people (Shein, 2022). Shein is an international business-to-consumer (B2C)...
Introduction Fast technological development and automatization have caused many changes in people’s lives. As soon as the industrial revolution impacted the manufacturing process, productivity skyrocketed, and corporations became major societal driving factors. However, a downside of the industrial revolution was the fast improvement of equipment that worked more efficiently, cheaply,...
Introduction: Innisfree Mission and Vision Innisfree is a South Korean (SK) natural cosmetics brand with more than 900 in SK. The brand’s name reflects the core concept of its mission and vision: it is derived from the words “innis” (island) and “free.” Through its cosmetics, Innisfree wants its customers to...
Introduction Qatar Airways is one of the best airlines in the world. It was founded in late 1993 but started its operations at the beginning of 1994. Though the airline served a handful of routes over the years, its re-launch in 1997 marked the beginning of its current vision, which...
This case study analyzes Starbucks operations, its inventory system, and issues such as shortages. Check it out if you need to write about Starbucks operations management. Abstract The key factors for any business growth and sustainability comprise management of operations, service reliability, and high product quality. Starbucks experience in operation...
If you want to analyze political and economic factors influencing BP, PESTLE analysis is what you need. For reviewing the strengths and weaknesses of BP, SWOT analysis is perfect. You will find both of these analyses here. Introduction British Petroleum (BP), headquartered in St. James’s, City of Westminster, London, is...
Generic business level strategy determines the organization’s position and helps in positioning the company in a competitive position. McDonald and Subway are two companies that are in direct competition with one another. The companies use cost leadership and differentiation to broaden the target market in a cost efficient manner and...
The chosen brand The brand that our team has selected is Heinz Ketchup. Over the 150 years of its existence, this ketchup became popular worldwide (Heinz, 2022). Indeed, Heinz ketchup is described to contain “only the juiciest, ripest tomatoes” (Heinz, 2022, para. 1). This brand varies in its colors, flavors,...
Some of the core values of the Lego company include Imagination, Creativity, Caring, Learning, and Quality. The company’s sustainable competitive advantage is based on its founding principles of transparency, integrity, worker rights, well-being, and caring for the environment. Lego’s marketing strategies include paying close attention to all the Ps of...
Introduction This case study will focus on a well-known fast-food restaurant chain KFC. Despite being one of the world’s largest companies specializing in foodservice, the company is still vulnerable to substantial risks. Starting from the corporate model of expansion and up to the choice of meals on the menu, KFC...
The Apple Company is a Multinational Corporation that deals with manufacturing and designing of various items like Electronics, software used by computers and also manufacturing computers for individuals. It is the manufacturer of ipad, ipod and also Macintosh computers. It has been able to make various soft wares like Mac...
Introduction Company Analysis Apple is a company with worldwide popularity (Apple Inc., 2018). It “engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music players” (The just 100, 2017, para. 1). As of 2017, the company ranked #34 in The just 100:...
Introduction Organizational structure is the hierarchy of the lines of authority and communication lines in an organization. An organizational structure defines how power and responsibilities are assigned to the employees and where responsibility has been delegated (Business Dictionary, 2009). The company chosen for this assignment is British Airways which is...
This essay sample examines Samsung’s international business strategy for expansion and global success. It analyzes how Samsung, a South Korean multinational conglomerate, has effectively leveraged its resources, innovative technologies, and strategic partnerships to establish a strong globalization strategy. Through the integration responsiveness framework, the author explores Samsung’s market entry strategies,...
Globus Simulation: Introduction Company managers must make meaningful decisions relating to pricing, workforce compensation, finance, sales, outsourcing, and marketing. They should come up with a competitive strategy in an attempt to create and support their brands in the targeted markets. The Glo-Bus simulation was a rare opportunity for my team...
Introduction New York Times Magazine featured 500 Apple Inc’s current and former employees. The employees complained of various forms of sexual harassment. These encounters were registered on Appleton. The discontent of employees was witnessed at Apple Inc in September 2021. Herzberg’s Motivation Theory This paper applies Herzberg’s motivational theory to...
Executive Summary Nike is a large company and a famous sports and fitness brand that is loved by customers from all over the globe. Digital communication is crucial to Nike to stay ahead of its competitors, increase brand awareness, and draw new customers into stores. Hence, the purpose of the...
Introduction Explaining as well as comprehending the nature of good leadership and effective management is usually thought to be easier than practicing. The former needs a variety of human traits that are hard to develop in the early childhood education environment, whereby a professional is often focused on legislative-based training...
Introduction Strategic planning requires the analysis of an entity’s external and internal environments using the strengths, weaknesses, opportunities, and threats (SWOT) analysis approach. This technique involves evaluating the threats, strengths, opportunities, and weaknesses impacting a company’s operations. SWOT analysis’s primary objective is distinguishing the most beneficial fit between a given organization...
Planning is a complex action that consists of a sequence of preconceived steps. They include the six major planning tools and techniques that managers in any sphere use, which are forecasting, contingency planning, scenario planning, benchmark analysis, participatory planning, and goal setting. Forecasting helps predict what might happen in the...
Introduction Sales and marketing are the life blood of an organization. It is only through the marketing activities the product of an organization reaches the ultimate customer or the end user. Sales and marketing have their origin from the time immemorial from the barter system. Effective and efficient sales and...
This essay focuses on Sony’s supply chain management. Learn more about Sony’s operations management with us! Introduction The company that will be assessed in this report is Sony Corporation which is a large multinational Japanese conglomerate that manufactures electronic products for the global consumer and professional markets. The corporation which...
Organizational Culture of Apple: Executive Summary Apple is one of the iconic organisations associated with a charismatic but rather controversial leader, Steve Jobs. Tim Cook, who is now the CEO of the company, has to address the challenges the corporation faces in a highly competitive environment. Apple has a strong...
McDonald’s Organizational Culture: Introduction Organizational culture refers to the “values and behaviors that contribute to the unique social and psychological environment of an organization” (Cameron & Quinn 2011, p. 13). It encompasses the expectations, values, and experiences that promote cohesion and achievement of organizational goals (Flamholtz & Randle 2011, p....
Executive summery International HR departments are mandated to recruit and train employees for foreign duties. In this provision, selected employees are transferred abroad to serve in foreign subsidiaries. This paper focuses on Coca-Cola Company (as a case study) in regard to its expatriate recruitment and selection processes. Concurrently, Coca-Cola can...
Price Price is commonly considered one of the factors strongly affecting demand for specific products. For Apple Inc., whose goods are sold worldwide, this parameter is critical to take into account, as shown in Figure 1. As the results in India demonstrate, a decrease in price is directly related to...
Facebook’s data privacy issues have been at the center of discussions regarding unethical business practices. The company has repeatedly shown negligent practices when it comes to protecting its main asset, user data. While accumulating wealth through the popularization of its main social media website, the organization has failed to properly...
Need to write a case study on TQM? Toyota is a great topic to write about! Toyota total quality management is among the best in the world. Read this paper to learn more! Total quality management (TQM) is a systematic approach to quality assurance that is actively used by companies...
Introduction Many successful businesses today can attribute their prosperity to the bold actions taken by their leaders. In many cases, organizational leaders are forced to make drastic decisions that change the direction of a firm and revert a crisis threatening to bring down a business. Today, many observers believe that...
Introduction Nowadays, the boundary between personal life and workspace becomes more and more blurred. Advancement of communication technologies provided everybody with a chance to find a job that can be performed either at the office or at home according to individual preferences. The Covid-19 pandemic increased the rate of home-based...
Introduction Organizational behavior is a combination of various essential factors, ranging from individual perspectives and actions, theories of motivation, communication strategies to every business’s overall composition and culture. A company is a complex unit that is not only designed to generate profits but to create an atmosphere that stimulates workers...
Four Bases of Market Segmentation The consumer market is segmented into four bases, which represent the main characteristics of a customer in relation to the product. The first base is demographic segmentation. It is comprised out of several demographic parameters, such as age, gender, income, and family cycle (Burns &...
Introduction For an organization to operate effectively without adhering to management principles today has proven difficult. Thus, the principle of management is a critical aspect of businesses and organizations that is considered from time to time. Principles of management provide guidelines on the decision-making process of an organization. Furthermore, these...
Introduction Workplace ethics is usually described as the manner in which the employees in an institution manage themselves and their general attitude towards work. The mode of operation of a firm and the inherent perception regarding it by the competitors and society forms part of the workplace code of conduct....
Introduction Currently, any organization is interested in attracting and retaining highly qualified personnel. Therefore, the process of hiring and selecting personnel for vacant positions is one of the most important issues and a primary task in the context of personnel management system. A well-organized process of selecting the necessary specialists...
This case study provides a thorough Nestle strategy analysis. It contains the marketing mix of Nestle, the company’s competitive advantage, internal and external environment analysis, and other details. Read on to learn the firm’s global strategy! Nestle Strategy Analysis The marketing planning processes incorporate 4 stages including the analysis stage,...
Critical Issue Emirates Airlines was one of the fastest-growing airlines after its launch in 1985 and one of the airlines that adopted an approach that allowed it to stand out among other airlines, which was still the case after the 2008 recession. However, the company has been facing challenges recently....
Introduction E-commerce refers to an electronic system that allows businesses, consumers, manufacturers, and suppliers to buy or sell goods and services via the Internet. Technological advancement has made it possible for firms to interact virtually with customers and gather essential information. As Kurnia, Choudrie, Md Mahbubur, and Alzougool (2015) put...
Introduction Nestle is a multinational company that was started by Henri nestle in 1867 with its headquarters in Vevey Switzerland. The company has grown to be one of the largest food manufacturers in the world having 500 factories with a presence in 86 countries. Nestle has a dedicated portfolio of...
The expansion of companies is a frequent practice in business development, allowing for the development of new markets, increasing the size of the customer base, improving commercial potential, and scaling the field of influence. When a company successfully expands, it is guaranteed to increase sales and, consequently, profits, as well...
Summary McDonald’s Corporation is one of the main players in the fast food industry. Richard and Maurice McDonald founded this company in California in 1940. Globalization and competition affect the development of McDonald’s business environment. External factors focus on political, economic, and technological changes, while internal factors include culture, performance,...
Summary Today’s businesses are part of a highly dynamic operations and supply chain that includes managers, various manufacturers, and distributors located worldwide. When a disruption or bottleneck happens in some portion of the stock chain, it is always challenging to establish the people to blame without a thorough review of...
Organizational structure is a system that reflects how activities are managed in order to achieve a company’s goals. The arrangement outlines the distribution of duties and roles in an organization. The current essay describes the organizational structure and the organizational chart of the private medical company that provides services in...
Management Careers in the Industries The hospitality industry presents a vast area of careers in management. Food and beverage management is one of the popular careers in the industry. It entails the management of catering companies, restaurants, and other entities that serve food. The main role of a food and...
Introduction This report summarises the managerial and organisational structures of Ford Motor Company. An analysis of the market environment in which Ford occupies will be taken into consideration to determine the internal and external factors that affect their organisation. Historical Background Henry Ford started Ford Motors in Detroit, Michigan in...
Executive summary The manner in which organisations are governed or controlled coins the concept of corporate governance. Essentially, corporate governance can be described as the administrative procedures of the corporations. In other words, the corporate governance is the administrative structure, design and the management of firms. The process of corporate...
In the retail industry, the concept of online shopping is an emerging trend that most business organizations are adopting to facilitate their sales. The rapid growth in eCommerce is caused by the advancement in digitalization whereby consumers and business owners have access to technologies that enable them to view various...
Common organizational business structures and processes are multifactorial and complex, consisting of multiple processes. This paper will seek to explore the key processes including finance, procurement, fulfillment, inventory and warehouse management, and manufacturing that involved in business functionality. The overview will examine purpose, activities, and organizational elements as well as...
Introduction Brand management is an important component of marketing. It determines the success of a product in the market while at the same time influencing organisational performance. The witnessed growth in both the global trade and companies in the international markets has necessitated investment in brand management (Keller 2012). The...
Introduction An information system is an interconnected set of tools, methods, and personnel used to store, process, and deliver information to achieve the management goal. The information systems are designed to provide information on time, that is, to meet specific needs within a certain subject area (Rainer et al. 10)....
This McDonald’s kiosk case study looks into the problems with operations management of self-service kiosks, namely, increased average waiting time, quality control, and operational complexity. Read on to learn the solutions to these issues and potential areas of improvement in McDonald’s operations. McDonald’s Operations: Area for Improvement The self-service kiosks...
In this essay, you will find an analysis of Boeing’s strategic plan, its business plan, and its objectives. It was founded in 1916 in Seattle, Washington. In just a little over one hundred years, Boeing became the largest aircraft manufacturer. You might be wondering how this was achieved? Here’s the...
Introduction The COVID-19 pandemic has had adverse effects on businesses. These effects were much heavier on industries such as the hotel and tourism industry which depend on face-to-face contact or social activities. As the management trainee for Triple X Hotel in London, I have noticed that our hotel, like most...
Introduction This report aims at introducing a strategic development plan for Harrods department store to enhance its global competitive advantage by market development means. This case study is concentrated on one of the most successful department stores. Harrods department store was established in London in 1849 by Charles Henry Harrods....
Consumer Behavior Essay: Introduction Founded in 1940, McDonald’s is the largest fast-food chain in the world with locations in more than 115 countries. It serves an excess of 69 million customers in its approximately 34,000 outlets, a situation that makes the company a global mega-corporation. The company has grown tremendously...
What do monopoly and monopolistic competition have in common? A similarity between monopoly and monopolistic competition is that in both market structures, firms decide the price level that customers would use to purchase goods and services in the market, but there’s also a significant difference between monopoly and monopolistic competition....
This essay will cover how Microsoft has been impacted by two of the Five Forces of Competition and the general environment, as well as the external threats and opportunities the company faces. The company’s strategy to optimize its strengths and reduce its shortcomings, as well as its resources will also...
Introduction Tesco plc is an international company that deals with general merchandising and grocery. The company is located in United Kingdom (UK) and it has been ranked as the third-largest merchant in the globe, after Carrefour and Wal-Mart. Tesco has the leading market share in UK (approximate 30%) and it...
Executive Summary This section indicates that the primary goal of any business is to increase its market share in its industry to increase sales which in turn lead to an increase in profit levels. Research indicates that for a firm to attain such objectives it should be efficient and effective...
This essay analyzes the HR strategy of Amazon. It’s focused on Amazon HR strategy practices and issues associated with them. It also studies aspects of Amazon human resources strategy, such as recruitment and retention rates. Introduction Being one of the largest and most successful companies in the world, Amazon.com constantly...
Introduction The Airbus A380 was an ambitious completed project for the largest passenger airliner in the world. The aircraft was designed to serve intercontinental airlines connecting the most major hub airports in Europe, Asia, Australia, and North America. Commercial operation of the Airbus A380 began in autumn 2007 (Airbus, n.d.)....
Introduction Pizza Hut is basically an American restaurant chain and international franchise with nearly 12,000 restaurants that offers different styles of pizza along with side dishes. It marks its history from the year 1958. Pizza Hut holds the most market share in the pizza industry. Some of its products include...
McDonald’s Corporate Level Strategy & Business Strategy: Introduction Strategies refer to plans detailing necessary actions for achieving an overall aim. Business level strategies focus on “organization as a business and its relationships to consumers and other businesses” (D’Aveni, Ravenscraft & Anderson, 2004, p.365). Corporate level strategies relate to an entire...
The choice among a variety of qualitative and quantitative techniques for forecasting human resources demand depend on peculiarities of businesses and industries. A particular attention should be given to industries with seasonal variations in demand for human resources. While qualitative techniques are also frequent in supporting HR management decisions, quantitative...
Introduction Aritzia is a Canadian women’s fashion brand headquartered in Vancouver, British Columbia. The fashion brand has been linked with innovative design, individual style, and quality. It focuses on the differentiated global strategy and its unique selling proposition (USP): innovative and creative development. Through this, the company can transform its...
Introduction This essay explores Apple’s business-level and corporate-level strategies as a dominant player in telecommunications. The paper recognizes the company’s creative potential as its most critical business strategy while having stores in every country as its most effective corporate strategy. More importantly, Apple’s competitive climate is also analyzed against Samsung,...
Abstract People especially researchers erroneously assume that quantitative research is the most applicable in most situations. This assumption has been in existence for a long time. Such scholars are convinced that quantitative research is the most appropriate for policy making and enactment of laws especially those that are related to...
Supply Chain Strategies: “Don’t Ship Air” and “Don’t Ship Water” The appearance of the principles “don’t ship water” and “don’t ship air” was mainly determined by two aims: optimizing the performance of supply chains and making it more “green.” Thus, the principle “don’t ship water” implies reducing the waste of...
Introduction Ford Motor Company is an American automotive company that manufactures cars under the brand “Ford.” The headquarters of Ford Motor Company is located near Detroit, in Dearborn, Michigan, USA. The firm produces a wide range of products: cars of different sizes, purposes, and costs; representative offices and factories of...
Introduction Understanding how an entrepreneur makes decisions when chasing entrepreneurial opportunities is important in the business field. Recent literature has employed the causation and effectuation concept to explore the variations in the internal logic of making decisions between novices and professional entrepreneurs. Causation is goal-oriented and will uncover the means...
Introduction Bob Knowlton received a leadership promotion to be the controller of Photon Unit in the organization. He viewed the position given to him as a miracle as he did not have enough confidence in his own skills as well as knowledge. In addition, Knowlton was not at ease with...
Introduction Unilever is a global company that deals with manufacture of consumer products. The company manufactures a wide range of products ranging from food to personal and home categories. The company’s engagement in production of different commodities has largely contributed to its growth in most parts of the world. The...
Introduction The business environment is characterized by a high degree of dynamism. This is because firms have heavily invested in research and development. The objective of research and development is to increase the rate of innovation thus enabling the firm to be well-positioned in the market. To be able to...
Executive Summary Herbal is a small business that has recently had a major breakthrough in the form of using a plant-derived painkiller to treat cancer. Currently, the company’s CEO is looking for investors to fund further research on human subjects and to start the process of production. The uniqueness of...
Introduction Although new technologies and devices are released every year, there are certain products, like flat-screen TVs, that remain popular among customers. In the past few years, prices for flat-screen TVs have been falling. The supply and demand framework is a valuable tool that is commonly used to determine prices...
This case study analyzes digital and online Nike information systems. Check it out to learn all about Nike management information system and its applications. Company Overview Nike Company has managed to build a household name, particularly in the field of sports footwear, equipment, apparel, and sports and fitness accessories. This...
Introduction In the 1990s and 2000s, the Finnish company Nokia was a global phenomenon. It grew to be a technology giant, leading the change in how people used mobile phones. Nokia was the number one mobile maker and probably the first phone that many people owned. Today, the days of...
Need an analysis of the marketing environment Hyundai Motor Company operates? Read this essay! Learn the secret of Hyundai business strategy that made the company so successful. The Hyundai strategy includes an environmental policy that meets modern sustainability and technological innovation challenges. Want to know more? Keep reading! Overview of...
Executive summary This report has organised on BMW luxury car that has been suffering from declining sales for the last two years due to recessionary influences and involved to develop successful strategies for recurring this luxury car to an optimistic sales growth within a year by influencing consumer behaviour in...
Coca Cola vs Pepsi: Introduction The main objective of this report is to analyze and compare two multinational companies, Coca-Cola Company, and PepsiCo. Firstly, this paper will present the historical background of both companies with financial performance and determine the strongest performer. Both companies produce, distribute, and market non-alcoholic beverages...
Introduction Technology is here with us, it is here to stay, and therefore adopting technology has become a trend in many sectors of the economy. Despite the adoption of technology as a trend, it has proved to be the only way to survive in this competitive environment. Competition in all...
Nowadays, the idea of personal business has become a spread one. People are eager to launch a successful enterprise; still, something stops them – education. There is a belief that degree is the key to success, but this is not the whole truth. By degree, I mean long-term studying, for...
Burj Al Arab Marketing Strategies: Introduction Today, it is crucial to take into account the complexity of the market if a business is to be successful. To do that, it is recommended to use the various tools provided by marketing; the latter can be defined as “the management process responsible...
Amazon is one of the most influential tech giants on the planet, and its market capitalization is similar to that of Microsoft and Google. It is possible to state that Amazon is arguably the most successful startup of the current era, and it has managed to replace Walmart as the...
Case Summary and Analysis- Company History Lululemon Athletica Inc. is a sports and athletics clothes company that operates from Vancouver, Canada. The company initially started its operations as a clothes design shop that was also a part time yoga studio (Lululemon Athletica Inc 1). The proprietor’s observation of the lack...
Introduction One of the largest top Saudi listed stock businesses with a global presence, Saudi Aramco (SA), will be the subject of a brief strategic assessment in this essay. Through the use of a PESTLE analysis, the external environment of SA will be evaluated in this paper. The study will...
Foundational Management Theories Running a successful, best-performing business implies possessing particular management strategies and approaches in order to make an organization a proficient and abundant entity. Company executives might tap into multiple leadership theories, and management orientations to lead a company and its members into a top competitive position at...
This company analysis explores Alibaba organizational structure, its management plan, and culture. Read it to learn more about Alibaba company structure. Due to the rapid development of the internet and digital technologies that occurred over the first decade of the 21st century, the businesses that rely on these two resources...
Introduction Sony Company has contributed to the evolution of technology, leading to enhanced productivity in the market. Sony has presented itself as a corporate strategy from a long-term view in relation to entertainment, thus creating a solid foundation for its success. The introduction of PlayStation 5 (PS 5) has led...
What environmental trends have challenged McDonald’s? The difficulties faced by McDonald’s in the late nineties can be explained by several trends. First of all, one should mention that at that time the fast-food industry became very saturated and the company had to face significant completion posed by other firms. Such...
Internal Analysis The performance of Uber is heavily dependent on its strengths and weaknesses. These parameters are inbuilt into the company operations and nature and are entirely controllable from within. Strengths are exploited from within to gain better market share and increase productivity and profitability. Uber is a global brand...