Marketing Plan for Scafé Fabrics’ P4DRY

Introduction Firms that want to succeed in their respective segments need to develop and implement the most appropriate business plans. Competition remains a major obstacle that can affect the overall performance of a given organization. Scafé Fabrics is a modern company relying on emerging technologies to design and develop superior…

Change Management Simulation and Lessons Learnt

Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that…

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Employee Development Systems and Planning

Introduction The department of human resources seems to be one of the most significant branches in any organization. The achievements demonstrated by the representatives of the human resource department influence considerable the work of the rest of the sections: if human resource members succeed in their activities, the rest of…

Leadership Concepts

Introduction Leadership is essential for the efficient performance of every organization. However, being a successful leader can be rather a challenging task. Although trait theory of leadership states that leaders are born with particular features, the modern practice proves that being a leader requires times and energy. One has to…

Corporate Social Responsibility Practices

Summary of the Chapter Corporate social responsibility (CSR) is one of the best practices in every business organization. This chapter identifies CSR as “a corporation’s duty to create its wealth using methods that enhance social welfare” (Steiner & Steiner, 2012, p. 123). The CSR idea evolved in the last half…

Wal-Mart Company’s Growth and Organizational Theory

Introduction Sweeping demographic shifts, technological advances, competition, geopolitical realignments and other related pressures are combining with security concerns, changing customer preferences, expansion urges and organizational governance to generate momentous pressure for organizational change (Kotter 96; Howard 3). A diversity of studies (Haveman 20; Kotter 97; Amburgay 55) have found that…

The Nestle Company: Communication Process

Identify the Web Site, the Sender, and Perceived Receiver The website I have chosen is a website of Nestle http://www.nestle.com/, which is an international food and beverage association from Switzerland. The sender is the Nestle Company; the perceived receiver is any user that decided to visit the company’s website and…

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Management Leadership Strategies and Values

Introduction Management is the use of both material and human resources to achieve any set goals for an individual or an organization. It includes performing tasks such as planning, organizing, controlling, and ensuring that all the resources are put to fair use to fully reach the desired goals in the…

International Trade Benefits for the US Economy

Introduction International trade refers to the exchange of goods and services between and among countries. It involves using the global markets to deliver products that are not available in some countries and to move products from countries with excess supplies to countries with fewer supplies of commodities. Many states have…

Armenian and International Human Resource Practices

Introduction With the dismantling of communism in Eastern Europe, former socialist countries have undergone. They will continue to undergo rapid and radical changes to virtually all aspects of their societal economy with the specific objective of modernizing their countries to catch up with those of the industrialized West. While these…

Frito-Lay Inc.’s Take-Over of Cracker Jack Brand

Case Recap Frito-Lay is a well-known manufacturer of snack chips throughout the world. It is the leading selling brand of chips in the United States. Their major brand includes Doritos, Raffle, Tostitos, Cheetos, Sun Chips, and Funyuns. Lynne Peissig being the vice president and general manager of the New Venture…

Patient-Centered Approach: Workflow and Staffing

Process Designs – Workflow and Staffing: Case Study Analysis Managing the process design in an organization and, therefore, contributing to an efficient exchange among the project members is a challenging task (1). The issue of workload deserves to be mentioned first. A number of nurses suffer from workplace burnout due…

Implementing Corporate Responsibility

Summary of the Chapter Corporate social responsibility (CSR) is a relevant initiative towards promoting new social actions. The chapter explains why corporate culture supports the business goals of many organizations. This corporate culture should be “aligned with the organization’s strategic intent” (Steiner & Steiner, 2012, p. 170). Every business should…

China Adopting a Floating Exchange Rate

Introduction An exchange rate refers to the value a currency is given at the international market. This enables a nation to know its economic position and compare its activities with those of other nations (Piersanti 3). This paper uses the term international business to mean trading activities that involve a…

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Business, Government and Society: Multinational Corporations

Summary In this chapter, the authors examine the functioning of multinational corporations. At first, they introduce a story of the Coca-Cola Company; in particular, they show that initially, this organization was a local business, but it eventually evolved into one of the largest international corporations. Additionally, scholars define the term…

Biogenta Company’s System Restructuring

Introduction The demand for insecticides and fungicides are currently on the increase around the world. With this global demand, Biogenta plc has responded to this need by opening several sales outlets in more than 80 countries. The company currently employs 15,000 workers and has manufacturing facilities in 10 countries. With…

Marks and Spencer Group’s Human Resource System

The Organization and Its Mission Background of the company Marks and Spencer PLC, commonly known as M&S, was founded in 1884 by Michael Marks and Thomas Spencer in Leeds under the United Kingdom laws. M&S is a leading British retailer with headquarters in the City of Westminster, London. About 21…

Democratic Leadership Style and Responsibilities

Leadership theories refer to the approach that a manager adopts to exercise authority in the workplace and direct staff towards meeting the organizational mandate as outlined in their job descriptions (Foti). It is the way that a manager resorts to discharge all the total responsibilities that entail management and leadership….

Population Changes and Its Impact on Economic Activity

Introduction In this portfolio, I will attempt to achieve a better understanding between changes in the population and its subsequent impact on economic activity within specific regions and how this influences the construction industry. The primary method of data collection will come from the ONS website with various academic articles…

Global Strategic Management: Competitive Advantage

Production of valuable, unique, and hard to imitate products is the best approach that a company can employ to gain a competitive advantage. However, most companies encounter many difficulties in trying to maintain the competitive advantage as explained below. Competition All business people aim at having a competitive advantage over…

Business Within Society: Food Truck

Introduction The business in this instance is a food truck that specializes in selling affordable yet clean meals to various workers in and around (PLACE NAME OF CURRENT BUSINESS DISTRICT IN YOUR COUNTRY HERE). Due to the increasing price of food, food trucks have started to become a welcome alternative…

Women of Ethnicity in Management and Their Challenges

The promotion of male and female employees is one of the most challenging processes in human resource management. In global and US organizations, the percentage of males who take leadership positions is significantly higher than the percentage of females who take similar positions (Cook & Glass, 2014). According to Beckwith…

Leadership Philosophy and Effective Followership

Introduction Leadership is a unique and ambiguous phenomenon. The perception of this concept is greatly affected by an individual’s personal development, experience, and knowledge. More than that, leadership can be viewed from different perspectives, and they usually vary based on the area of human activities – management, education, psychology, medicine,…

Starbucks Corporation’s Global Marketing in Italy

Starbucks faces several challenges in addressing the risk of expanding its operations into the Italian market. For instance, it is pertinent to mention that most Italians practice an intimate and personal coffee experience (Faris, 2012). To some extent, such a deep coffee culture may prove to be cumbersome for Starbucks…

Unitarist and Pluralist Perspectives in Management

Introduction Employee relations and management is an essential aspect of organisations. This cuts across organisations that prevailed in ancient days and the organisations in the modern days (United States, 2011). Different models and perspectives have been adopted by various organisations to manage employees. The employee relations in organisations emerged amidst…

Leadership Theory: History and Research

Introduction In the early Ohio State leadership study, we learn that effective leaders embodied a considerate character in their relations with their peers and subordinates; Always showed personal concern for their interpersonal relationships. The effective leader was also showing concern for the accomplishments of tasks and therefore came up with…

Business Core Competencies and Competitive Strategies

Introduction Today’s changes in marketing and business trends have put pressure on most firms to increase their competitive advantage by developing and building focus on core competencies. According to Hamel and Prahald (1994), companies with sustainable advantages make tremendous gains since they have articulated strategic intent, competencies, and resources that…

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School Meal Product in Canberra’s Market

Introduction The primary school-going children in Canberra and other towns provide a good market for food products. Food is often sold to the pupils through convenience stores that are located in close proximity to the schools or inside the schools. This project is dubbed ‘school meal’ and seeks to establish…

McGregor’s Theory Y and Management Style

Introduction Douglas McGregor, a social scientist, came up with two different views of human nature regarding employees’ motivation. The first one is theory X, which holds negative assumptions about human nature. It explains that man is inherently lazy and needs to be compelled. He is also self-centered and lacks ambition….

Alcohol Abuse: the Economist Approach

Introduction To an economist, the problem of alcohol abuse is viewed as an externality in both consumption and production. The value to consumers is greater than the value to society. Alcohol consumption is linked to many social problems, and addressing these problems diverts a significant amount of resources that could…

Service Quality Factors in the Airline Industry

Executive Summary This study was done to determine how a business can survive and thrive in the wake of increased business environmental challenges by developing suggestions and recommendations. The study would mainly focus on analysing the application of the customers’ expectation management of the service quality towards the e-commerce and…

Using One Thousand Dollars to Develop the Handball Team

Introduction One thousand dollars is not a lot of money for transforming my handball club team. However, this is a substantial amount that can be used accountably and wisely to make a difference in one day. Such an amount can be a supplemental budget that can see the team members…

Ethical Leadership Model in Organizations

Leadership is an essential element at all levels more especially in organizations. Leadership entails directing other elements, through influence, to get things done. On the other hand, leadership style entails the manner and approach taken by leaders in providing direction, implementing plans, and motivating people. There are various leadership styles,…

Proctor and Gamble and Unilever Companies Marketing

Introduction This study analyses the marketing strategies of two multinational companies: Proctor and Gamble and Unilever. Proctor and Gamble have been in the global market for a long time, and their products are sold to millions of people globally. The company started as a privately owned business, but it quickly…

Effective Procurement Activities’ Added Value

Introduction Procurement is an essential part of business activities because there are many benefits that are accrued from the process. The evolution of market economies has made it important for companies to focus on effective procurement activities because there has been a great need to improve the competitiveness of the…

Coffee Maker’s Incorporated: Transfer Pricing

Summary of data for division A and B Division Type of unit bought Market price per unit Units bought from Division C Units bought from an external source Total number of units Transfer price A 101 $900 3000 1500 4500 $1,000 B 201 $1900 1000 500 1500 $2,000 The table…

Eric Schmidt’s Speech on Google Inc.’s Future

Introduction: Background Representing literally “the best” of corporate values, i.e., “the energy,” “the enthusiasm” (Stop CEO 00:00:19), Google, Inc. is clearly among the top most successful companies of the XXI century. In his recent speech, the CEO of Google, Inc., Eric Schmidt has outlined the perspectives for Google’s further evolution….

Red Bull Brand’s Integrated Marketing Campaign

List all the ways that Red Bull’s promotional efforts are unique from the mainstream Sports sponsorship The Red Bull brand has been proactive in sponsoring different sports events across the globe. At present, the brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake…

“How to Turn Negative Social Media Into a Positive” by Ciccotelli

How to deal with negative social media responses Contemporary marketing strategies are taking to social media which offers a cheaper and faster means of advertising products and services. Advertisements are commonly seen on social media including Twitter and Facebook, and as such, customers can easily interact with their brands directly,…

Red Bull Brand and Sport Event’s Marketing Plan

Sports event As a student brand manager, I would sponsor different sports events on campus. Since the Red Bull brand is associated with sports events such as the Moto-GP among others, the on-campus sports event would give the brand an upper hand in promoting the message of performance vitality. Through…

Wal-Mart Stores and Its Key Stakeholders

How does Walmart Stores organization involve its stakeholders in decisions? Unlike other organizations, which tend to focus on a single type of stakeholders and make important decisions based solely on the profitability of the company, Wal-Mart invites all stakeholders to participate in decision making. According to the company’s policy, it…

The Movement of Global Oil Prices between 1960 and 2011

Introduction Crude Oil or petroleum, as we all know is the world’s most robustly dealt commodity. In her book Oil: The Economics of Fuel, Joann Jovinelly emphasizes the importance of this source for the whole world and the USA in particular (2007). It is extracted from the earth through oil…

Sportswear and Foxtrot Companies Possibilities

Introduction In this paper, the case of the Sportswear Company and the possibility to be bought by the representative of the Foxtrot Company will be analyzed and evaluated. Mr. Leslie Olivera who is the manager at Foxtrot is going to accept the offer of Charles Richards who is the current…

Massive Industrialization and Child Labor Nowadays

Introduction Today, we live in a highly industrialized society that manufactures millions of products every day. It contributes to the increased convenience and diversity. People are able to choose goods they want and enjoy other benefits of the developed industrial sector. However, several centuries ago, the situation was different. Agriculture…

Port of New Harbor’s Employee Diversity Workshop

Due to increased hostility at the Port of New Harbor, Robert Johnson has been asked to facilitate a four-session workshop on diversity and cultural understanding for employees who recently emigrated from Syria. The main areas Robert should focus on are the attitude of the immigrants towards mental health, family, social…

Toyota Company: Organizational Learning and Solving Problems

Introduction Leadership requires detailed information to make favorable decisions. The Toyota Company recognized this and came up with strategies to provide the organization with a blueprint for leadership. The Toyota Way is a policy initiative for developing and sustaining leadership in organizations. Genchi Genbutsu Section IV of the Toyota Way…

Help Desk Service Company’s Marketing Plan

Purpose of the Marketing Plan The main reason why I am creating this marketing plan is to outline the strategies and tactics of my company. A plan helps to direct a business owner through each step of setting up and developing an enterprise. The plan makes it possible to organize…

Jellio Company Managing Growth

Executive summary Planning for the growth of a company is important and managers should carefully look at available options before deciding on which growth strategies to introduce. In the case study being discussed, the company (Jellio) seeks to expand its operations because of the increase in the number of customers….

Relations Between an Employer and Employee

There is no use denying the fact that the sphere of relations between an employer and employee is a very complicated issue. There are many various peculiarities that introduce some limits or describe terms of the relations between these two agents. Under these conditions, the working contract between an employer…

Third World Countries and Their Economies

Introduction The end of the 20th century could be characterized by radical alterations in the international discourse and economic relations. The aftermath of WWII and the shift of priorities towards humanistic values resulted in the creation of an environment beneficial for the development of the Third World States or Developing…

Hot Topic Retail Company’s Success Factors

What makes Hot Topic so successful as a retailer? What makes them so popular with their employees? How can they keep their success going? Hot Topic is an outstanding example of how a unique corporate culture could cultivate satisfaction among employees and promote the companys success. Several aspects make Hot…

GenRays Company: Human Resource Information System

Purpose To develop a business case for the industry to pursue a modern and comprehensive human resource information system to replace the current systems. The new system is aimed at improving employee’s access to track their careers and enhance the management hiring process. The human resource information system will improve…

Retailing Strategies and Multichannel Marketing

Introduction Retailing is a process that encompasses all the activities that sellers use to add value to the products that they sell to customers for personal use. An effective retailing strategy takes into account all the 4Ps of the marketing mix, which include price, place, product, and promotion (Grewel &…

Staples Incorporation’s Multichannel Strategy

Assess the extent to which Staples has developed a successful multichannel strategy? Staples Incorporation has succeeded because of its multichannel strategy. The company’s superstore concept makes it easier to provide different stock keeping units (SKUs). The company uses many retail stores, direct communications, e-mails, catalogs, and the internet to serve…

Leadership Behavior and Skills Inventory

The possession of leadership skills is not just an ability to use specific techniques that can theoretically help an employee. It is quite a big complex of activities, which is necessary to adhere. Everyone has this or that knowledge, but leadership philosophy requires a particular approach. As for my leadership…

Country-Club Leadership Style in Teaching Profession

One of the effective leaders I know is one of my school teachers. Moreover, he is a role model for many. Bodell (2014) claims that the use of a creative approach is the central characteristic feature of an efficient leader in the modern world. Mr. Good, I will use this…

Ethics Scenarios in the Healthcare Workplace

The Affair The scenario involves the affair between Bobby and Leanne, the employees of the hospital, and the aftermath, which ensued after Bobby has confessed the affair to his wife, Kara. While the affairs are a considerable breach of workplace ethics, this particular scenario focuses on another sensitive issue often…

Ruby Lake Resort’s Staff Training Program Outcomes

Abstract This paper dwells upon the importance of program evaluation with a focus on a specific program that is aimed at training workers in Ruby Lake. In this paper, specific strategies that can help evaluate the program effectively are outlined. These strategies focus on the accessibility of the program, its…

Tenet Healthcare Corporation’s Training and Development Plan

Abstract The paper provides a discussion of the training method selected for the development plan to be implemented in Tenet Healthcare Corporation. Reasons to choose e-learning are provided and discussed in the context of the determined goal and learning objectives. The audience and fundamentals of the cross-cultural training are discussed…

Financial Structure in Post-Crisis Developed Countries

Abstract The paper investigates the importance of distinguishing between the two types of financial structure (bank-based and market-based). Its major goal is to examine the effect of financial structure on developed countries during the period following the 2008-2009 financial crisis. For achieving this aim, a substantial bulk of literature was…

British Petroleum Company’s Executive Retirement Issues

As the board chairman, how will you address the issue of the CEO’s early retirement and his severance package? When confronted with the issue of early retirement of the current chief executive officer, I will try to dissuade against the idea of early retirement. As presented in the report by…

“Union Decline in a Neoliberal Age” by Vachon et al.

Globalization is one of the most important tendencies that alter the modern world and shape peoples mentalities. Nowadays, it affects all regions of the world and all spheres of human activity. For this reason, its comprehensive investigation becomes an important task to understand the peculiarities of the issue and the…

“Rethinking Marketing” by Rust et al.

Main Messages, Ideas, and Implications Nowadays, there is a need to transform marketing based on the opportunity for direct interaction and customer cultivation. The formation of long-term relationships is the key message revealed in the article Rethinking Marketing by Rust et al. (96). At this point, a customer-manager-driven organization should…

Good Mark Industrial Ltd.’s Marketing Project

Project Title An evaluation study of the marketing project/policy, implemented by Good Mark Industrial Limited, since the year 2009 in aspects of exports, sales turnover, high precision of products, customer appreciation, sustaining the competition and the environmental effects on the performance of the company. Rationale Major Problems and Challenges Good…

Employment Program for Non-Native English Speakers

Abstract Accessibility is one of the most important aspects of any program. Therefore, possible language and cultural gaps have to be taken into account while developing an action plan. The present program takes place in a predominantly Latino neighborhood, and participants have a different level of proficiency in English. The…

Air New Zealand Airline’s Operations Management

Introduction Air New Zealand is a global airline with operations in passenger and cargo transport in the semi-premium market category. Its main operations are located in New Zealand and Australia (Deloitte Limited, 2017). However, it also has other operations in the United Kingdom (UK), the Pacific Islands, Asia, and North…

Understanding of Marketing Strategies

Introduction One realizes that the last dramatic changes in a society conditioned the increase of the significance of business and triggered the reconsideration of the traditional approaches used to attain success and guarantee prosperity. The scale of the change process is so significant that it results in the introduction of…

Real Estate Role in Sustainable Development

Introduction As far as adding to the scientific deliberation, the work of scholars gives non-specific systems to sustainable development. Such non-exclusive systems recommend that various procedures can be taken after as a major aspect of sustainable development, each of which views the idea of sustainability through various lenses, or a…

Naked Economics and Financial Markets

Introduction In Chapter 7, Wheelan provides an overview of the basic mechanisms of financial markets. The ideas presented by the author can be used to discuss this case study. The chapter is also written in a manner that ensures numerous illustrative examples, which helps to understand the notions, mechanisms, and…

“Use It or Lose It” Budgeting Approach

Introduction The company budget is based on the ‘Use It or Lose It’ budgeting approach. As such, various departments have the propensity to utilize idle financial resources toward the end of every financial year. It is generally observed that this spending tendency is ostensibly based on the notion that the…

Globalization and Diversity in TEDx Talk Shows

Globalization and the Poor In this TEDx talk show, an economist and researcher Krisztina Kis-Katos uses statistics and empirical data to show how globalization and international trade can reduce poverty levels in developing and emerging economies. Specifically, the presenter uses the case examples of Vietnam, India, and Indonesia to demonstrate…

Investing in London

Group Cultural Dynamics The conference will include investors who have expressed interest in investing in the local economy. Most of these investors are from Saudi Arabia, the United Arab Emirates. They are Arabs who are strongly convinced that the city has a lot to offer to the investors in various…

Ethical Leadership and Philosophy in Practice

Hassan (2015) argues that leadership is a powerful function that can be used to align an organization around the best ethics and values. The manager or leader at the helm of a group or organization should guide the targeted followers to act ethically. The leader sets the right ethical tone…

Globalization Influences Discussed in TED Talks

Navigating our Global Future Some people may indeed end up cursing globalization as others rejoice while reaping its great benefits. It all depends on the motive of coming together: is it for a course that will benefit everyone, for selfish gains, or destruction of what already exists? Businesses may do…

Alibaba Company’s Data Mining and Website Analysis

Introduction Alibaba.com is the largest online sales and shopping platform in China. The company was founded in 1999 as a small enterprise that focused on providing a digital platform to enable other companies to list their information. Currently, the company operates two major websites namely, Taobao and Tmall.1Taobao is an…

London for Investors

Cultural and ethical background considerations of the conference participants London has become multicultural because of the entry of migrants from Asia and other parts of the world. The continuing growth of migration has occurred since early 2000, and this has contributed to the complexity of the London environment, but which…

American Economic Recovery Process in 2012

Is this really the worst economic recovery since the Depression? According to the article, some experts assert that the U.S. is experiencing the worst economic recovery in history. However, Rampell states that the economic downturn was severe but not comparable with the events of the Great Depression. The reason why…

Online Grocery Shopping Behaviors

Behaviors involved in online grocery shopping Personal thought Online grocery shopping calls for consumers to make adjustments to their purchasing procedure. They can combine information contact with product contact and transaction, such as reading a review when selecting a product online and having the system deduct funds from their account…

Sony Corporation’s Marketing Strategy in Action

Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meanings were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings? Sony…

Balanced Scorecard: Development and Implementation

Introduction A balanced scorecard is a tool that is used to manage performance levels in organizations and is focused on the achievement of strategic goals. This concept was introduced in 1992 and was met with positive reactions from most businesses and economists. It lists key factors that should be taken…

McDonald’s Company’s Sales Decline and Its Causes

Reasons Behind Sales Decline McDonald’s used to be a popular place for families and children to enjoy a meal at a low price. McDonald’s has managed to successfully sustain a consumer base focused on children. The founder Ray Kroc believed that children are an important target due to the influence…

Leadership Skills and Change Encouragement

While the importance of encouraging cooperation and promoting cross-cultural communication in the context of an organization is a crucial step in leading a team to victory, a leader must also possess conceptual skills. Northouse (2016) defines the subject matter as the ability to use ideas and concepts as building blocks…

Air Asia Company’s External Strategic Analysis

Air Asia was founded in 1996 as Malaysia’s second airline. It had been beset by problems in the beginning, and failed to make profits. The company was founded as a full-service regional airline, offering cheaper fare than main competitors in the Malaysian airlines Competitive Situation within Air Asia Company According…

Supply Chain in “Isn’t It Obvious?” by Goldratt

Summary Paul White is a struggling manager of a Boca Raton branch for a company called Hannah’s Shop. He received news about the store’s poor performance earlier that day. He confessed his work-related frustrations to his friends. He wondered how he failed when he was more than willing to adhere…

Healthcare Marketing and Public Relations

Dealing with the negative reviews On the one hand, dealing with negative reviews is an emotionally unpleasant task. On the other hand, from a strategic point of view, the complainants of customers reduce the effectiveness of marketing through word of mouth (Berkowitz, 2016). When I worked as a physician in…

Forecasting and Risk Assessment

Risk management is a process of identifying risks, evaluating the consequences as well as defining effectual methods of controlling risks and responding to them (Miller 2003). Risk management is a major task for the managers in any organization. So as to manage risks appropriately, the risks associated with each service…

Toms Shoes Company’s Strategic Analysis

Abstract Although businesses are rarely involved in non-profit activities, some companies, such as TOMS, help people in need. To evaluate the advantages and disadvantages of these activities and future possibilities, a SWOT analysis may be used. It is demonstrated that TOMS’ philanthropic campaign is characterized by strengths associated with charity…

Doha Bank Qatar’s Strategic Thinking and Leadership

Abstract The strategy is a plan that describes the course of action in the future. Strategies are adopted by organizations to help them determine their course of action in the future. The strategy needs to be flexible enough to reflect environmental factors and changes. Organizations have two environments; the external…

Hackensack University Medical Center’s Financial Analysis

Liquidity ratios Ratio 2015 2014 Industry average Current ratio Current assets/current liabilities 914,952/291,969 3.13:1 838,589/266,158 3.15:1 2.2 Collection period (Accounts receivables * 365) / total revenue) (157,884 * 365)/1,631,737 35 days (158,823 * 365)/1,564,562 37 days 23 days Days cash-on-hand (cash + short term investment) * 365 / total expenses…

Investor’s Role in Creating Culture of Excellence

Abstract This study shows that at the present, the U.A.E construction industry is severely lacking in terms of proper employer-employee engagement in that the higher-ups within the company neglected to implement any form of IIP standardization or talent management practices that did not involve members of the upper management team….

Marketing for Sports Brands Using Mobile Advertising

Abstract The growing intensiveness of market competition creates a new marketing challenge for sports brands. The leaders of the global sportswear market seek new ways to conquer the hearts and minds of the new and existing customers. The emergence of new media forms provides unique marketing opportunities. Mobile advertising has…

Perception of the Service Quality for Airline Passengers

Acknowledgment Firstly, I would like to thank and dedicate this project to my husband and kids for their patience, love, and continuous support to me during the dissertation phases. Also, I would like to thank Mr. Mark Burridge and Mrs. Helen Goworek for putting me on the right track and…

The Impact of Human Asset Retrenchment on Job Satisfaction

Abstract This mixed-methods study conducted a survey and a follow-up focus group with employees of the Uganda Public Service in order to ascertain the impact of asset retrenchment on job satisfaction. The Uganda Public Service has made a number of organizational moves, especially in recent years, to make non-productive and/or…

Social Media in Crisis Management of Restaurants

Introduction Background of the Study The world is increasingly getting competitive due to various dynamics in the business world. In this competitive environment, crisis is a factor that a firm may not precisely predict, and neither can it be overly prevented. Crisis management is one of the most challenging tasks…

The Impact of Retrenchment on Uganda Employees Satisfaction

Abstract This mixed-methods study conducted a survey and a follow-up focus group with employees of the Uganda Public Service in order to ascertain the impact of asset retrenchment on job satisfaction. The Uganda Public Service has made a number of organizational moves, especially in recent years, to make non-productive and/or…

Financial Constraints and Investment Cash Flow Sensitivity

Abstract A number of studies have used investment-cash-flow sensitivity as a yardstick for measuring financial constraints in firms, where as there are equal instances of disagreement for adopting the instrument. This disparity can be attributed majorly to variation in opinions as concerning separation of financially-constrained firms from non- financially-constrained firms….

Transformational Leadership in Pakistan’s Banking Sector

Introduction The field of leadership is one area of academic research that has evolved and fundamentally shifted its paradigm. The understanding of effective leadership has progressed from the orthodox transactional epoch point of trait, behavioral and contingency theories towards the existing leadership paradigms of charismatic and transformational leadership. This report…

Google Duo Product and Consumer Decision-Making

Steps of the consumer decision-making process in deciding whether to adopt Google Duo The decision-making process (Hoffman & Bateson, 2011) would be as follows. Need recognition The need might be recognised on its own, or the process of need recognition could be induced by hearing about the new app. Search…

Sumo Salad Retail Chain’s Marketing Mix

The target market for take-home single serving salad tubs will be concentrated (Lamb, Hair, & McDaniel, 2011), for it will target mainly one segment of the market – single individuals (although it might be possible to state that the target market is multi-segment, for the set of single persons is…

The Management Styles in the UK Restaurant Sector

Introduction This part of the paper will discuss the research background, research problem, research hypothesis and the objectives. Besides, the section explores the significance and limitations of the study. In addition, this paper presents the research timeline. Research background Over the years, the UK restaurant sector has evolved in terms…