1830 samples of this type
Native advertising attempts to match the message or form of the site or platform on which it is carried. For instance, advertisers may write articles to promote their goods or services but utilize the same functions of articles created by the editorial staff. The author of this essay holds that...
Public Relation has been chosen as my field of study because it is the influential art that involves shaping opinions of a figure or an organization on the media. It is that challenge and ever changing affect of Public Relation that appeals to me and I look forward to the...
When it comes to contributing towards positive social change, one of the best ways in which the media can contribute is through the promotion of varying types of ethos that enact such positive changes. What you have to understand is that an ethos is a distinct orientation an individual has...
One of the more recent global disasters that have received considerable levels of media coverage has been the civil war in Syria between the Syrian rebels and the troops still loyal to Bashar Al Assad (Wieseltier, 2012). Media coverage over this event has been rather sparse due to the sheer...
Despite the common opinion that marketing and advertising shape our lives, a number of specialists state the opposite theories regarding this point. Among them is David Sirulnick. David Sirulnick occupies the position of Executive Vice President for News and Production on MTV. In his interview for Barak Goodman’s project, he...
Introduction Democracy, with its impact on most countries, is an issue that has raised debates in many parts of the world. Some individuals support democratic ideals, while others view democracy as the tyranny of the elite because it does not represent the interests of the majority in society and puts...
Over the last several decades, the world has been experiencing a lot of advancement in the field of information and technology (Randall, 2011). These developments have changed the manner in which individuals and businesses interact with each other. For instance, Web 2.0 has played a significant role in the introduction...
Introduction Modern advertising practices are progressing from the entrepreneurial and decision focus to that of social concern and hence, a more professional orientation. Advertising appears to be in a new phase of development, one emphasizing its contributions to the social system. From personal experience, I can say that advertising is...
Introduction Over the last decade, the world of media has experienced an extensive change in terms of means of disseminating information. While digital media is becoming more demanding among target customers, traditional media coverage, especially newspapers, is shrinking. Nevertheless, in sports, all media irrespective of types remain actual and obtain...
Review The movie ‘A Thin Blue Line’ is quite a sensational movie in a non-traditional sense in that it reveals the hidden world by letting the characters involved talk about this world. The movie investigates the murder of a police officer, Wood. Harris gives his account of the story, claiming...
Hispanics within the U.S. originate mainly from Mexico and are one of the largest minorities within the U.S. today, easily surpassing the number of Asians and are in fact growing to such an extent that they are almost on par with the African American population. As of late Hispanics have...
The adolescents are among the groups that have much access to the media. They have access to such media as the internet, television, music, and video games among other media. These forms of media convey some sexual messages which are portrayed through dialogues, song lyrics, and images. Adolescents are at...
Introduction YouTube global network is t hone that makes people addicted and willing to keep up to this participatory culture. Undoubtedly, people are getting more and more dependent on this culture since it gained recognition among the larger part of the planet for its diversity, information awareness, and the new...
Introduction Playing is a non-compulsory activity, for which an individual is usually intrinsically motivated. It is not only appropriate for children but also for teenagers and adults, for each occurrence has the potential to deepen the players’ skills, reinforce social bonds and, of course, entertain the participants. The activity may...
Introduction No one can deny that movies are therapies for culture for many viewers. The cool world which was a smash hit in 1992 was produced by Frank Mancuso, Jr. who has been featured in several videos such as Puberty, Tracking Patrick, The end of Experiment, Tears of the mother...
Journal Identification The Health and Quality of Life Outcomes journal seems to be relevant for the publication of my scholarly project results. This journal focuses on the Health-Related Quality of Life (HRQOL) assessments, including summaries, reviews, and patient-reported outcomes. Since I plan to explore the impact of obesity on comorbidities...
This graphic advertisement by Blair Bradshaw, an already famous, though reasonably new, artist at the time of this work, absolutely shows us the eclectic nature of his work. This graphic was part of the Absolut Vodka campaign and is one of the most collectable in that campaign(Anonymous). The various elements...
Media violence presents a risk to public health, and it contributes towards having an increased level of violence and aggression in the real world. Research indicates that fictional film and television violence lead to having short-term as well as a long-term increases in violence and aggression among the young viewers...
By law, people have to respect each other’s intellectual property and use it fairly. However, with the creation of digital media, copyright issues have become more difficult to understand. At present, YouTube is a video platform that hosts a huge number of videos (Aufderheide and Jaszi, p. 139). According to...
The media is very influential. The messages and the images transmitted by the media have a lot of impact on the lives of human being. Television, radio and internet are very powerful tools that shape how human beings make decisions and respond to issues in their environment. There are various...
Pester power Pester power is the power and ability children have by consistently and repeatedly nagging without ceasing to influence their parents to purchase for them advertised or the latest fashionable items. Parents, since the late 20th century, have been taking their children’s demands seriously. In most cases, parents give...
A wide range of studies has linked the media use with cognitive skills development as well as academic success, with a large number of comprehensive studies, in a strong way, giving out a suggestion that content is the most significant “mediating factor in the relation” (Kirkorian, et al, 2008, p.53)....
Introduction American culture is expressed in a liberal form and family interaction is viewed in an independent perspective. It is a common thing that the children live separately from their parents when they reach the right age. There are a lot of myths that is associated to how a family...
Background There are various relationship issues faced by couples in gay and lesbian parented families. The issues that arise are mainly a function of two major things. First, their family organization comprises of people whose values are different from the society and secondly the society in which they live has...
Problem Analysis Asia is a very diverse region with lots of nationalities and cultural traditions. In a globalized world, Asia started to play one of the major roles in shaping markets due to its immense productive powers. China, India, Singapore, Japan, South Korea, and other countries pour goods and services...
Introduction The task that has been laid down requires the artistic conceptualization of an event inside the vicinity of a hotel that is under the “avant-garde” idea and movement. Under such conditions, it is necessary for elegance and prestige to be the focus, making good use of ambiance, structure and...
Introduction Ever since the sitcom “Sex and the City” appeared on HBO in 1998, this loose set of tales about middle-aged women, challenged by their existential inadequateness, became instantly “critically acclaimed”, even though the show’s ideological message can be best described as rather dubious. By watching “Sex and the City”,...
Strategy for using YouTube for communicating with customers Social media tools such as YouTube have become essential for most organizations. In turn, organizations have turned them into management tools. YouTube has become one of the social media business communities uses in promoting their customer relationships. Management teams have learnt to...
Terrorism The mere mention of the word terrorism is enough to attract the attention of everyone who heard it. Terrorism today draws more attention than disease, famine, poverty, and many other devastating calamities in the world. It is derived from the word terror, which is the one thing terrorists have...
Introduction The media has a tremendous impact on the way individuals in society construct its political and economical relations. It directly influences the process of democratic participation of the public in various policies. During the last three to four decades there has been an ongoing debate regarding the role of...
Introduction The role of the social media in the 21st century is of major concern to the mainstream media and social scientist alike. The social media arms people with means of connection in times of crisis. Citizens are able to engage with these tools to create awareness in the country...
Introduction Owing to globalization that has greatly affected the world’s economy, marketers have to develop new strategies for surviving in the market. This is mainly because competition has become stiffer hence narrowing the market opportunities (Assael 45). It is therefore important for marketers to know and understand their consumer’s behavior....
Nowadays the phenomenon of globalization can be described as the dominating power behind major sociological developments all around the world. From day to day global culture becomes more and more autocratic in every land; even in such lands where it can be hardly expected to happen so. The role of...
Introduction All over the world, the media has been credited with the role of promoting democracy as well as offering unedited stories in various scenes. However, this freedom has over the years been abused by many governments who restrict what their media transmits or change the stories altogether. Amongst the...
Mass media have always been a powerful source of shaping public opinion. Governmental and corporate media publications depend on the particular interests of authorities and enlighten the facts accordingly. Usually, the influence of authorities or governmental institutions forces the reporters to distort authentic information. When it comes to revolutions or...
The documentary films ‘Touching the Void’ and ‘Bigger Stronger and Faster’ have been revealed to match with each other on various aspects as well as contrasting in others. In this regard therefore, the developers of the films can be described to have been similar ideas on the process of developing...
Introduction An advertisement has various elements. These elements, in the case of a print advertisement, are headline, text, body copy, subheadings, slogan, logo, image, seal and signature, etc. (Decrop 2007; Leonidou et al. 2006). This paper is to understand the differences in the advertisement elements depending on the degree of...
Advertising and marketing are the traditional ways that businesses have utilized in their effort to expand their markets. They are the methods through which they communicate to their target market segments about the existence of a certain product in the market. When a product has been introduced to the market,...
Introduction The issue of media and the increase of violent crimes has been a contentious issue over the years leading to a number of researches trying to identify the correlation between the two. This is especially the case with regard to electronic media due to its visual power over our...
Introduction The publication of magazines takes the gender connotation in the content and manner of presentation. As a result, magazines meant for males and females have a lot of differences both in content and manner of presentation. Gender identities take center stage in the whole process of publishing magazines. In...
Introduction The motion picture association of America’s film rating system is a system that rates the movies depending on the contents and suitability in regard to the targeted audience. This guide has developed a symbol that rates the movies according to its fit for audience. Some films are rated for...
Abstract Purpose: – The purpose of this paper is to study the media coverage of the Kashmir war and the impact it created on the general population and the world at large. The materialization of blogging as a source of information and other Web 2.0 methods of reporting had not...
Introduction Imagine if you looked in the mirror and saw a caricature image of yourself? That is what cartoons do. Or say someone skits your religious affiliation in a way that suggests ridicule. This article titled “Cartoon Wars” avidly reflects upon lawful feelings towards Muhammad caricatures that were published in...
The world of media is truly surprising and keeps on astonishing the nation every day with both evident and unpredictable things’ layouts. Although the majority of people tend to ‘swallow’ the information as it is fed to the viewers and readers, there are those who do not want to become...
Executive Summary Key Findings On the whole, the plumbing-services chain has shown a preference for allocating more of the local-media advertising budget to leaflets rather than to press advertising. This may seem correct since leaflets are more likely to be kept and contact information therefore easier to retrieve when the...
Introduction The representation of women in the film industry has been viewed in a dimension of playing specific roles as females, distinct from their male counterparts. Laura Mulvey advanced a theory of narcissistic and voyeuristic scopophilia that has been used on several occasions to explain the phenomenon of female roles...
The assertion that African American women maintain their togetherness, humanity, and specialness through daily talk, humor, and serious discussions are only true in some instances in the film entitled I Like It Like That, the novel Red Sky, and the novel entitled Their Eyes Were Watching God. This is because...
Abstract On the basis of recent studies, it has been noticed that mass media has a fairly important role to play in terms of deciding the communication abilities between families and the outside world. In accordance to the principles of psychology, media influences are the basic ways, through which people...
Introduction Wherever you may travel in the world, citizens of different countries will always criticize one another for not being well informed about international events. These criticisms are often ill-founded, for citizens usually have a working knowledge of their own country’s news as well as that of neighboring countries with...
Cincinnati is Midwest America, and what is big here is baseball. I do not remember ever seeing a series on baseball. So I thought about an angle using the triple-A team for the Cincinnati Reds. It could be a situation comedy with serious cultural issues to deal with, such as...
Introduction Advertisements by individuals/corporations about their products are to generate more income for the business through persuasive ways. In this essay, we shall look at advertisements that target benefiting the consumers rather than the advertising body. Analysis of different advertisements Advertisement one This is an advert used to encourage the...
Introduction The Revlon beauty campaigns are a great attempt by the company to create a customer association with their products. Revlon has over the years launched one of the most notable beauty product campaigns in Australia Revlon mascara campaigns were a launched in Australia to front their latest mascara products...
Introduction In the past, loneliness was not recognized by psychiatric textbooks as a problem. Robert Heiss, a researcher at Harvard School however started carrying out research on the subject around 1970. He established that a number of Americans responded to being lonely in the first few weeks of the study....
Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand generally incorporates an element that is meant to generate an appeal or a similar sense of motivation...
Introduction: A review of the Story The ongoing conflicts and prolonged but unsuccessful peace-making processes between Palestine and Israel have commonly been labeled as “the Palestinian-Israeli crisis”. The conflicts have been characterized by border disagreements, mutual recognitions, security threats, water rights, control over Jerusalem, fates, and legalities of the refugees...
Introduction To begin with, it is necessary to mention that all the necessary implications by the DWI and FCC may be regarded as the confrontation on the basis of competition in the telecommunication sphere. Originally, the solution to the problem of these debates should take into account the offered changes...
Summary In most cases, when a disaster strikes, the first people that tell the world about it is the media (Reyes &Jacobs, 2006, p. 444). Upon hearing of any disaster that has occurred, the media tries to obtain more information about the disaster, dispatch their reporters to the site of...
With the rapid development of modern technologies and shifts in categories and roles a new term ‘citizen journalism’ has appeared. According to the new broadened concepts of journalism and news Twitter provides an opportunity to fulfill the roles of citizen journalists in the democratic society. The term ‘citizen journalism’ involves...
Introduction With the development of the media into its larger scope, arguments have come from different corners of it being responsible for the serious decline in intellectualism and rationalism. Has media made Americans lose their rationality and intellect and became slaves of the media? Technology is a part of life...
Introduction Advertisers target the youth market more and more these days. The thirteen to fifteen age brackets are perhaps the most coveted group for marketers today. The main industries focusing on this age group are tobacco, alcohol, drug, food and cloth industries. The advertisements are presented through important means of...
Australian Sony Handycam – kiss ad Advertising is the public face of brand displays and can be the first, more memorable impression a brand can make on a consumer. Advertising often refashions old ideas to conform to the taste of the time. It helps to create brand identity in a...
I consistently view news programs on three networks: CNN, FOX, and MSNBC. The one I use most often is MSNBC because I like two of the political shows and one news show on that network: Countdown with Keith Oberman, the Rachel Maddow Show and Morning Joe. I do not often...
Introduction What Not to Wear is a TV show currently airing on BBC Lifestyle, and hosted Lisa Butcher and Mica Paris. The show’s purpose is helping people solving wardrobe malfunctions. The format of the show consists of inviting a person, a woman most of the time, where usually a friend...
The number of diseases among our children has been on the increase at an alarming rate. This is according to an article titled, “Deteriorating children’s health isn’t a mystery” by Terry Schraeder, an internist at Mt. Auburn Hospital and clinical assistant at the Warren Alpert School of Medicine at Brown...
It is common knowledge that mass media has a strong influence on the way of thinking and behavior of people. Modern radio and television can provide the audience with any possible information about the country’s development and contribute significantly to people’s education and self-development. Most of people do not even...
In America, Europe, Asia, or elsewhere there are festivals, concerts, election rallies, sporting events, small or large gatherings, at any time of the year. Special events usually include many participants, to the tune of thousands. These participants might include politicians, civic or community groups, government bodies, social and cultural movers...
Intrduction The twentieth century is known for shift of the frames and Cultural Revolution. The sphere of media programming underwent serious changes in the first place. The emphasis was put on the entertaining purpose of television programs, sacrificing the accuracy of the information provided. Blurring the frontiers of the genre...
Main actions of NBC ‘The More You Know’ is the broadcasting network public service group under the National Broadcasting Company. There is a large number of listeners for this service. This public service group gives more attention to the listeners who are conscious about the matters relating to the community....
The research work, which has been carried out, is primarily aimed at analyzing the history of press media and its development in Western civilization, in particular in the state of Indiana. It is of crucial importance for us to focus on such aspects as the obstacles, which they have surmounted...
Introduction There has been a change in terms of the attitude of artists regarding the issue of getting involved in advertising deals as a way of supplementing their income. This has been occasioned by the dwindling sale of their recorded music. During the 1960s, those artists that were involved in...
Introduction Among the many factors that influence a person’s life, is the television, which is viewed in most households of the world, at times due to entertainment, and sometimes due to quenching the thirst for knowledge. With the rising crime scenes all over, new crime detection series are additionally viewed...
In today’s business world, marketing is one of the fundamentals without which a business company would have significantly less possibilities of success in the market. There are several methods for marketers to develop new ideas and advertise new products and services. Among these methods, or advertising formats, the media plays...
Introduction Advertising has had its fair share of evolution ever since its birth. With changing communication technologies, marketers induce new mediums in advertising. Advertising jumped from print to TV and now the internet. Now, communication technology is bombarded with new and latest wireless accessibility facilities and advertising is not to...
Outline Images have been used by different cultures, nations, and organizations as symbols that give them an identity. The symbols are usually unique emblems that distinguish a group from the other. These symbols may have different meanings to other groups but possess a significant identity to the users. The symbols...
Dynamics of Orality, Literacy, and Electronic Society Orality is very common in Canada when it comes to communication as it is used as the primary method of communication between parties where the spoken words are decoded by the audience. Literate communication is also another form of common communication taking place...
Failing marketing strategy The decline in advertising through traditional media is blamed on various factors. These factors are attributed to a shift in advertiser goals and consumer interests. The medium of advertising and effectiveness of a medium matters significantly in modern-day advertising. This is attributed to a lack of marketing...
Australian Broadcast Corporation (ABC) is one of the main news deliverers on the continent. As any other successful and developing company, ABC cares greatly about its employees and employers, as from the quality of their work, from the level of their knowledge and abilities depend and the quality of the...
When the internet was first conceived, one of the things it was deemed useful for was as a revolutionary method of easily acquiring information from sources around the world without having to leave the comfort of your home for a trip to the library. Over time, the information is added...
In the not-so-distant past video games catered to a very small market of dedicated young enthusiasts. However, from games like Mario and Pac-Man to the advanced next-generation consoles and video games that exist today, the video game industry has evolved into a global powerhouse. Subsequently, all the members of the...
Introduction The processes of globalization, trade liberalization and the overall development of the influence of the mass media are currently modifying the whole human society turning it from a community of separate countries with their borders and laws into a single global homogeneous platform where reciprocal trade and communication between...
A blog is a form of website mainly sustained and operated by an individual who makes regular commentaries and other material such as images and clips. Bloggers usually provide descriptions of events, news or comments, and observations on a subject of their interest. Blogs at times also function as online...
Even though that nowadays, the effect produced by Medias upon the process of designing socio-political policies in Western countries, still continues to be discussed within a conceptual framework of “fourth power”, there are many good reasons to believe that Medias can longer be thought of as simply one among many...
Abstract A public relations research paper which details the current scenario of electronic media and print media in the Asian countries of Australia, Malaysia and Japan. The newspapers for Malaysia, Australia and Japan are The Star, The Sun Herald and the Asahi respectively. Their online and print presence is analyzed...
The world of mass media is a versatile thing full of contrasting ideas and standpoints according to the current problems or events at a local place or in the world. Many of the scholars tend to analyze and find out the approaches to the audience so that to emphasize the...
Public relations is a unique sphere of organizational management and control which helps modern companies to create a positive reputation and a strong brand image, The process by which public relations brings about matching of buyers and sellers may be understood by assuming initially that there are complete information and...
Introduction Nicknamed the City of Angels, Los angeles is one of the most popular cities in the world today. It is estimated to have a population of more than 3.8 million people. The Metropolitan area is a home of estimated thirteen million residents. L.A. county is the most populated and...
The articles that are reviewed in this essay are related to droughts in Africa in 2009. The articles are about the recent discovery by scientists about the incidence of drought in the African continent which shows that the continent has a history of droughts in Africa in the Sahel region...
Advertisements are indeed an important aspect of our life, no matter how personally we evaluate the promoted product. One could say that heshe does not believe commercials, but the statistics do not lie when they say that the sales of a particular product rose after the launch of a new...
The reference work Media and the American Courts by S L Alexander provides the reader with both the necessary historical perspective to understand the increased media coverage of the court system and access to landmark cases in which additional rights were awarded to the media. The concern over the conflict...
The abstract under consideration, “Cleansing the Air at the Expense of Waterways”, is taken from The New York Times, which is considered to be one of the main United States’ news delivers. The article was written Charles Duhigg, who has been working in The New York Times for several years...
Newspapers have been the method by which countless generations have learned about the comings and goings, stories that affect daily lives, and important historical events unfolding in our world. Even with the advent of the internet, newspapers have not lost their importance. In fact, it has evolved into an ever...
In the modern society, mass media acquire greater and greater importance with every year. The influence that mass media of different kinds have in the modern human community is difficult to overestimate as far as even the most serious political and social events are not only reported but often decided...
Introduction The impact of old written works, which have remained till now, on modern film and book industry is great. The ancient writings are taken as the basis for modern stories. Bible is one of the main references which authors use as the base for their stories. Bible motives may...
Delivering the news in the media is considered as the notion, which has changed its priorities, as world development requires new approaches to the sphere of media news release. ABC is the most trusted online source of information in Australia, and the requirements to the journalists/employees and employers are on...
Introduction Even as early as the ancient Greek philosopher Plato, people have recognized that there is a strong link between the individual’s inner sense The idea that individual identity and external influences, primarily as they are reflected in the popular opinion or media of the age, are intimately linked emerged...
Summary of the Article The article by Dragga & Voss the lack of consideration of human life in reporting accidents in the media. The article provides that most of the reporting of accidents done in print as well as a television-based mass communication medium is impersonal and does not hold...
Introduction The matter of the influence of TV on American community stays a burning one due to the effects that TV has, on that society. The impacts can be regarded in the conduct of persons, both youthful and adult, who have been impacted by different images that they have seen...
Specific Aims Due to a variety of factors, adolescent depression has become a serious area of concern for both school administrators and mental health professionals. These compelling factors have to do with, first of all, a worrying prevalence of about 5% of the teenage population (Brent & Birmaher, 2002). Gun-related...
Preface Up until recently, I was convinced that the overwhelming majority of L.A. residents are absolutely thrilled to live in the city, which is often associated with the very essence of the so-called “American dream”. Prior to conducting the following set of interviews, it would never occur to me that...
In general, the United States of America spends an amount in excess of $ 158 billion each year in direct and indirect costs related to youth violence. The U.S. high school system has been plagued by an increasing number of violent incidents. The two deadliest incidents include the Columbine High...
Introduction In today’s world, media has been playing a detrimental part to the people’s lives. Media is a short form of the term “media of communication” that is used to refer organized means of dissemination of facts, opinions, and entertainment such as newspapers, magazines, cinema films, radio, television, and the...
In 1948, United Nations General Assembly adopted Universal Declaration of Human Rights (UDHP). Under Article 19, it confirmed the right to free speech and declared that: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and...
Analytical Introduction Atwan’s work was not only informative but it was also inspiring for those who love to listen to stories, love reading great classics, and dream of someday becoming skilled enough to write a decent yarn that could be enjoyed by both young and old. Even a non-writer can...
Discussing and analyzing the movie “Fight Club”, directed by David Fincher and based on the novel written by Chuck Palaniuk in 1996, and screenplay written by Jim Uhls, it is necessary to note that the given movie draws up some important issues concerning life experiences: the person’s knowledge about oneself...
Introduction In view of the John F. Kennedy assassination which could still evoke debate and un-resolved discussion, it is important to stick to facts and reality which could be at best presented in the form of actual footage, coverage, and narration of witnesses to the event. While various interpretations and...
Introduction The case is about Daily Tribune, a well-established newspaper in eastern Tennessee. The newspaper’s readership is mostly in the small towns and commands a good number of readerships in the counties. The looming problem arises when the publisher of the newspaper, John Freeman announces in a meeting with the...
Introduction Television audiences are certainly aware of the ways television ‘puts reality together’, and talk about how various formats, or editing techniques, can create different degrees of ’reality in popular television. However, viewers of reality programming are most likely to talk about the truth of what they are seeing about...
Ever since man engaged himself in the business of mass production of products and commodities, the practice of advertising has increasingly taken a central position in informing the lifestyles of people. In our daily endeavors, we are greatly influenced by the advertisements we view on the television or read in...
The reviewed film was released in 2008 and entitled The Rape of Europa. This documentary dwells upon one of the facets of the World War II that are still being under-searched and even concealed. The film deals with Hitler’s (and the Nazi regime’s) attempts to expropriate the most influential works...
Introduction Poverty and the widening income divide are complex and recurring issues in the United States. New York City (NYC), which is urban megapolis chosen for this paper, holds one of the highest poverty rates in the country. The poverty rate in the city is at 19.5 percent, while near-poverty...
Terrorism is one of the social stigmas of the modern world. The rise of violent actions peculiar to the end of the 20th and the beginning of the 21st century is associated with the instability in various regions and the clash of different states’ interests. However, there is an idea...
As a Marvel movie, Black Panther goes beyond the conventions of a superhero saga largely popularized by the American media franchise. It is true that the film does keep some of the key elements of the genre. Wakanda is a mythical country cloaked behind an illusory forest and hiding the...
In today’s internet society, a common complaint among users is the consistent use of bulk emailing referred to as “Junk Mail” or “Spam.” Opt-in advertising campaigns, a permission-based marketing practice, though technically not considered spam, are nevertheless viewed as intrusive. Strictly speaking, permission-based email advertising refers to email from a...
The 2018 Winter Olympics, officially known as the XXIII Olympic Winter Games was the global winter multiple-sport event that took place between 9 and 25 February of 2018 in PyeongChang County, Gangwon Province, South Korea. The event was highly valuable for the host city because the Olympics has been hosted...
All form of sports has been of Ritual importance in the community especially when the character of sportsmen/women is based on social attribute. In this case, the athletes become a perfect figure who exemplify the moral value of the community and hence serves as a symbol of those values. Again,...
The Review chose to focus on football. This choice can be questioned, as it is only one segment from the broad world of sports. And still more seriously, the sector parcellation of sports along with single disciplines – like football, motor race, and table tennis – may be inappropriate to...
Introduction The urban environment is a complicated system that connects politics, economy, architecture, and society. In-depth knowledge of urban politics is essential for an understanding of how these systems work. The example of Montreal can explain the tendencies of the changes in the big cities around the world. The story...
Executive Summary The presented paper is devoted to the in-depth investigation of social commerce and the way it evolves and functions in China. The choice of the issue is stipulated by the high speed of the development of social commerce and its successful transformation from e-commerce firms. The choice of...
This is the response to the recent article “Why There’s Disagreement over Screening Every Child for Autism?” published in The New York Times. The latest recommendations of the US Preventive Services Task Force (USPSTF) state that the universal screening of all autistic children should not be conducted. The article highlights...
With the upcoming annual Super Bowl championship, there is a growing rush surrounding the event. Besides crucial significance for the National Football League, national teams, and fans all over the world, the Super Bowl has serious financial implications. Having already hosted 53 championships, the Super Bowl now has invaluable connections...
Introduction Due to the development of communication technologies, the processes related to globalization have been happening at a high pace recently, affecting almost all areas of human life. According to Pieterse (2020), globalization is defined as “the trend of growing worldwide interconnectedness”. Media companies utilize this trend to gain extensive...
The genocide in Rwanda, which took place in 1994, was the mass extermination of hundreds of thousands of people. In her article written in 2014, Provost analyzes the significant changes that occurred in Rwanda twenty years after the genocide. The author notes that while, in general, Rwandans live longer and...
Abstract This review looks at the movie Black Panther, released in 2018 as a part of the Marvel cinematic universe (MCU). The film gathered significant attention and achieved box office success as well as some significant milestones in the film industry. Notably, it won three Oscars and became the second...
Many topics that are widely discussed in modern society have both supporters and those who have an opposing view. It is vital to be able to assess the opinions of both sides in order to create a cohesive viewpoint on a subject. The use of social media and its impact...
Introduction In modern society, the news constitutes an important part of people’s lives. The public wants to know as much as possible and has enough information that can determine their present concerns or affect their future lives. There are many opinions and attitudes towards news and its distribution via the...
The truth is that many modern people cannot imagine their life without the Internet. When a question arises, a person takes a smartphone, surfs the web, and finds an answer in a matter of seconds. Such progress should not be ignored and must be used properly. However, it is important...
Introduction Aggression among children is one of the central concerns of modern society. Despite numerous attempts to reduce its levels, there is credible evidence of the gradual deterioration of the situation (LoBue, 2018). That is why there are multiple research works focused on the investigation of this issue. For instance,...
Introduction On many levels, food is much more than a source of nutrients and energy. Humans tend to assign a symbolic meaning to even the most mundane and ordinary of life aspects, and food is not an exception. On an individual level, individuals grow up eating particular types of food,...
Introduction In recent years the video game industry has become a profitable venture, and games themselves have entered the popular culture as solidly as literature or film. Most people know of popular franchises, even if they have never played a video game at all. Naturally, popularity creates controversy, and the...
Introduction In chapter 11 of Susan Jeanne Douglas’s book, Where the Girls Are, she discusses the exploitation of the female desire to be attractive. She highlights how the mass media began promoting idealized body forms and implying that any woman could achieve the same standard by using specific beauty products....
Introduction Nowadays, the media often presents idealized images of life in America, which may make the viewers feel inadequate and underachieving. As one of the marketing institutions, advertising is compelling in this regard. In an attempt to sell a product or a service, it shows the consumers how their lives...
The number of health-conscious consumers has increased significantly in Canada. These people prefer natural or unprocessed products, fruits, and vegetables. The aging global population has also triggered this shift in consumption. This paper investigates how the marketing strategies of Canadian companies that target these individuals are being conducted today. Marketing...
Forgiving Dr. Mengele (2006) is a documentary, which chronicles the story of a Holocaust survivor Eva Mozes Kor, who underwent inhuman experiments at Auschwitz concentration camp. After trying to cope with dreadful reminiscences for half of the century, Kor finally decided to forgive the Nazi perpetrators. In 1995, she made...
The documentary series “The Story of the Jews” has the well-spoken gentleman Simon Schama travel across historical sites, museums, and synagogues. He starts with the last days of Sigmund Freud, who, being a Jew himself, sought the stories at the foundation of the Jewish people. Schama follows Freud’s investigation into...
Introduction Communication between individuals who are very different from each other may yield positive results of these people’s understanding of cultures and occupations. Thus, it may be helpful for one to inquire about others’ professional values to understand why some people’s worldviews vary. The interviewee for this assignment is Anthony,...
Background Being used by hundreds of millions of people every day, online social networks have become a major platform for communication. Nowadays, such platforms are a popular tool to improve information search and promote social interaction. However, apart from the revolution generated by social networks, they may also pose a...
In modern Australia, the use of media services and digital technologies has been considerably increased and improved during the last several centuries. People may address media with different goals, including the necessity to explore their potential, contribute to their health, and discover new educational sources (Rice, Haynes, Royce, & Thompson,...
Introduction Journalism is a critical field that plays a positive role in determining events and topics that policymakers and citizens should discuss and guide social or political issues. This paper presents a case study of news coverage of the same issue by a traditional and a new media organization. The...
Advertising and reality shows are not the only spheres in the US popular culture that promote individualism and materialism in their close relation to wealth as a measure of success and happiness. The whole spectrum of popular movies and music videos is filled with images of rich people. Rap and...
Introduction: The Advertisement The “You Inspire Me to Be Better” advertisement appeared first on January 11, 2019, in the Times of India Newspaper (Mumbai Edition) and fascinated readers with its brevity, minimalism, and expressivity. “You Inspire Me to Be Better” promoted the TATA Marathon, which took place on January 20...
Introduction The focus on female appearance and the promotion of specific types thereof has become quite noticeable in the modern social environment. While the propensity toward encouraging diversity and a broader look at gender normativity has also been noticed, a large number of online toys and media still uses stereotypical...
The boundaries of what is acceptable and what is not are changing fast, so for many people today, scandals like the one involving Canadian PM are not shocking anymore. The stories of people who did something in the past, which is highly unacceptable today, keep on occupying the news. However,...
Introduction A 90s classic Quiz Show produced and directed by Robert Redford examines the moral boundaries of a person on their way to becoming famous. The storyline of the movie revolves around the Twenty-One quiz show scandals that took place in the 1950s. Back then, after observing plummeting TV ratings,...
Film Summary The documentary focuses on exploring the foundations and concepts of the construct known as the Dark Web, a large portion of the internet that is hidden and requires special tools to access. The director attempts to uncover many mysteries, disprove strong opinions, and examine the potential utility of...
The HBO movie series, The Night Of, presents the tragic story of the protagonist, Naz, whose life is condemned for destruction by an accidental meeting with a female passenger, Andrea. Naz had stolen his father’s cab for the night but had not planned on doing any business on transporting passengers....
Dove Chooses Beautiful campaign is focused on female body image and body acceptance, which are significant issues in contemporary society. The slogan “Choose Beautiful” encourages women to let go of their insecurities about appearance and feel beautiful in the body that they have now. Thus, Dove’s campaign reflects the value...
Introduction Science is a field that is highly sensitive to such concepts as credibility and reliability of the obtained results. However, in numerous cases, these notions are neglected, and the published information is inaccurate as a result of many reasons. This paper is dedicated to the research of the causes...
Black-ish is an American TV show about an upper-middle-class black family living in a predominantly white community. The key cultural values of the American society that are reflected in the show are individualism and multiculturalism. Firstly, individualism is a critical notion in the United States, where each person is encouraged...
The rich history of Rome is known to many people, including those who are not very keen on digging into ancient civilizations and their evolution. The mighty empire made significant breakthroughs in many spheres of life, which makes it impossible to neglect its chronicles. However, what is shown in museums...
The story of the Trojan Horse has become much more than a legend. The phrase is used metaphorically to mean deceit, guile, and trickery. As depicted by Homer in Odyssey, the Trojan Horse was the last resort of Greeks who had tried everything else to enter the formidable castle of...
